# SAP Emarsys

> 

---


## Pages

- [Mobile-first Omnichannel Marketing Strategies](https://emarsystest.com/mobile-first-omnichannel-marketing-strategies-2/): Find out how to improve retention and loyalty by seamlessly integrating mobile data and experiences into broader omnichannel journeys.
- [Product Hub - DeepDive](https://emarsystest.com/product-hub-clone/): Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!
- [New features testing site](https://emarsystest.com/new-features-testing-site/): 
- [Product Hub - DeepDive Vica teszt](https://emarsystest.com/product-hub-deepdive-vica-teszt/): Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!
- [B2B Online Terms and Conditions](https://emarsystest.com/b2b-online-terms-and-conditions/): B2B Online summit sweepstakes raffle
- [The Global Consumer Products Engagement Report | UAE Edition](https://emarsystest.com/consumer-products-engagement-report-2025-uae/): Get insights into how UAE consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!
- [Gartner Marketing Symposium 2025](https://emarsystest.com/gartner-marketing-symposium-uk-2025/): SAP Emarsys participates at the Gartner Marketing Symposium 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer Product industries.
- [Thank You](https://emarsystest.com/raffle-thank-you/): 
- [Wella Terms and Conditions](https://emarsystest.com/wella-poi-summit-terms-and-conditions/): AtAt POI Spring Summit 2025, we’re hosting a sweepstakes where you have the chance to win a basket of Wella Company products from brands like: Wella Professionals, GHD and OPI! The prize includes the GHD Duet Style 2-in1 Hot Air Styler, the Winner of the Allure 2023 Best of Beauty Award for Best Flat Iron.
- [In Person Events](https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/): The SAP Emarsys Festival 2025, live and in-person across the globe. Showcasing global brands that are rewriting the rules of customer engagement.
- [SAP Emarsys Festival 2025 - Shenzhen](https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/shenzhen/): 2025 SAP Emarsys 出海品牌增长峰会，探索AI驱动的品牌增长与全球市场机遇，助力中国DTC品牌实现智能化国际化进程。
- [The Global Consumer Products Engagement Report | Australia Edition](https://emarsystest.com/consumer-products-engagement-report-2025-australia/): Get insights into how Australian consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!
- [The Global Consumer Products Engagement Report | UK Edition](https://emarsystest.com/consumer-products-engagement-report-2025-uk/): Get insights into how UK consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!
- [The Global Consumer Products Engagement Report](https://emarsystest.com/consumer-products-engagement-report-2025-global/): Get insights into how global consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!
- [The Global Consumer Products Engagement Report | US Edition](https://emarsystest.com/consumer-products-engagement-report-2025-us/): Get insights into how US consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!
- [PUMA Sweepstakes](https://emarsystest.com/nrf/puma-sweepstakes/): At NRF 2025, we’re hosting a sweepstakes where you have the chance to win personalized PUMA products. Each day a lucky winner will be drawn to receive a $350.00 (USD) gift card to the PUMA Store. Winners can then go the PUMA NYC flagship store, select their gear and have it personalized onsite!
- [SAP Emarsys bei der #OMR2025](https://emarsystest.com/omr/): Experience SAP Emarsys at the OMR Festival 2025 on 6 and 7 May in Hamburg – featuring top speakers, masterclasses, networking, a large exhibition and live events.
- [The Krispy Kreme Omnichannel Journey to Delight Customers](https://emarsystest.com/the-krispy-kreme-omnichannel-journey-to-delight-customers/): 
- [Shoptalk 2025 - Partners](https://emarsystest.com/shoptalk/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2025.
- [Product Hub - DeepDive](https://emarsystest.com/product-hub/): Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!
- [SAP Emarsys Product Release](https://emarsystest.com/product-release/): Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale.
- [Omnichannel & AI](https://emarsystest.com/shoptalk/omnichannel-ai/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2025. Learn how we empower marketers with Next Gen Customer Journeys.
- [SAP Emarsys Festival 2025 - Thank You](https://emarsystest.com/sap-emarsys-festival-2025-thank-you/): 
- [SAP Emarsys Festival 2025 - Personalization Masterclass April](https://emarsystest.com/sap-emarsys-festival-2025-personalization-masterclass-april/): Watch the Personalization Masterclass April on demand to discover how brands are driving personalized customer engagement across their entire business. From marketing and e-commerce to retail store partners, sales and service, you’ll learn secrets to creating unforgettable, personalized experiences that deliver life-long customer loyalty.
- [SAP Emarsys Festival 2025](https://emarsystest.com/sap-emarsys-festival-2025/): At this year’s Festival, we’re showcasing global brands that are rewriting the rules of customer engagement. Find out how digital leaders are reinventing direct-to-consumer engagement, propelling growth with AI, driving personalization across the entire business, and stepping into new revenue streams with omnichannel marketing.
- [Shoptalk 2025](https://emarsystest.com/shoptalk/): Join SAP Emarsys at Shoptalk 2025 to discover how AI-powered customer engagement drives growth for retailers. Visit us to explore cutting-edge marketing automation and personalization solutions that turn shoppers into loyal customers.
- [SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2025/): SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines. Get the report now!
- [Enterprise Marketing Automation](https://emarsystest.com/enterprise-marketing-automation/): Find out how our real-time, Omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease.
- [Events](https://emarsystest.com/nrf/events/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025.
- [NRF 2025 - Agenda](https://emarsystest.com/nrf/agenda/): Explore the SAP Emarsys agenda at NRF 2025 and discover expert-led sessions, insightful discussions, and innovative strategies to drive personalized customer engagement and business growth.
- [NRF 2025 - Partners](https://emarsystest.com/nrf/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025.
- [SAP Emarsys Product Release Test](https://emarsystest.com/product-release-test-2/): Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale.
- [NRF 2025 - Omnichannel AI](https://emarsystest.com/nrf/nrf-omnichannel-ai-marketing/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2025. Learn how we empower marketers with Next Gen Customer Journeys.
- [NRF 2025](https://emarsystest.com/nrf/): SAP Emarsys participates at NRF 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer industries.
- [Omnichannel Customer Journey – Wella Company ](https://emarsystest.com/omnichannel-customer-journey-wella-company/): In this video, discover how Wella Company engages retailers, stylists, and consumers to deliver tailored recommendations and drive loyalty.
- [Retail Marketing Automation Platform](https://emarsystest.com/retail-marketing-automation-platform/): Find out how our real-time, retail marketing automation platform lets marketers run all aspects of an omnichannel retail marketing strategy with ease.
- [Lifecycle Marketing Automation](https://emarsystest.com/lifecycle-marketing-automation/): Learn how our lifecycle marketing automation capabilities increase acquisition, purchase frequency, average order value, and retention across all channels.
- [Mobile-first Omnichannel Marketing Strategies](https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/): Find out how to improve retention and loyalty by seamlessly integrating mobile data and experiences into broader omnichannel journeys.
- [Marketing Automation Platform](https://emarsystest.com/marketing-automation-platform/): Find out how our real-time, omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease.
- [Sydney](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/sydney/): Tradition meets transformation at the SAP Emarsys Power to the Marketer Festival 2024 in association with Nora, in Sydney on Wednesday October 23.
- [Power to the Marketer: 2022 | OnDemand](https://emarsystest.com/power-to-the-marketer-2022-ondemand/): There is no excerpt because this is a protected post.
- [Power to the Marketer: 2023 | OnDemand](https://emarsystest.com/power-to-the-marketer-2023-ondemand/): There is no excerpt because this is a protected post.
- [Power to the Marketer: London](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/london/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, join us in-person in London on October 10 or stream the live keynote sessions online.
- [Power to the Marketer: 2024 | OnDemand](https://emarsystest.com/power-to-the-marketer-2024-ondemand/): Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!
- [Hong Kong](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/hong-kong/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Marketing-Interactive, in Hong Kong on September 4.
- [PTTM OnDemand Videos](https://emarsystest.com/pttm-ondemand-videos/): 2023 Festival: London In Person, On Demand
- [Los Angeles](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/los-angeles/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, in Los Angeles on September 19,
- [SAP Emarsys Product Release 24 – Summer](https://emarsystest.com/emarsys-product-release-24-summer/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience
- [Conversational Messaging](https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/): Find out how SAP Emarsys enables marketers to create conversational messaging experiences that allow 1:1 dialogue with customers via popular messaging platforms.
- [Power to the Marketer: Omnichannel & AI Masterclass - Day 2 - TESTING SITE](https://emarsystest.com/power-to-the-marketer-festival-2024/power-to-the-marketer-omnichannel-ai-masterclass-day/): Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform through omnichannel experience & AI.
- [In-Person Events - TESTING SITE](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events-testing-site/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe.
- [Power To The Marketer Festival 2024 - TESTING SITE](https://emarsystest.com/power-to-the-marketer-festival-2024-testing-site/): Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience.
- [Customer Data ](https://emarsystest.com/customer-data/): SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel.
- [testpage](https://emarsystest.com/cross-channel-marketing-automation/testpage/): Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations.
- [Customer Loyalty Solution 2](https://emarsystest.com/redesign-parent-page/customer-loyalty-solution/): There is no excerpt because this is a protected post.
- [Redesign Parent Page](https://emarsystest.com/redesign-parent-page/): There is no excerpt because this is a protected post.
- [Power to the Marketer: Omnichannel & AI Masterclass - Day 2](https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-day/): Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon!
- [PTTM 24 - Don Brett Masterclass](https://emarsystest.com/pttm-24-don-brett-masterclass/): There is no excerpt because this is a protected post.
- [Customer Loyalty Solution](https://emarsystest.com/wr-customer-loyalty-solution/): There is no excerpt because this is a protected post.
- [Amsterdam](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/amsterdam/): Tradition met transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, in Amsterdam on June 13
- [Mexico City](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/mexico-city/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, live and in-person in Amsterdam on June 13
- [Thank you for registering](https://emarsystest.com/thank-you-for-registering/): 
- [Power to the Marketer: Omnichannel & AI Masterclass](https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass/): Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon!
- [Dubai](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/dubai/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, was live and in-person in Dubai on May 8
- [Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-agenda/): There is no excerpt because this is a protected post.
- [In-Person Events](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe.
- [Power To The Marketer Festival 2024](https://emarsystest.com/power-to-the-marketer-festival-2024/): Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience.
- [Power to the Marketer: Thank You](https://emarsystest.com/power-to-the-marketer-thank-you/): 
- [PTTM 2024: Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/omnichannel-masterclass/): Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes.
- [PTTM 2024 Draft: Power to the Marketer Festival 2024 - Live in London](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/london/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11.
- [PTTM 2024 Draft: Power To The Marketer Festival 2024](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/): This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty.
- [PTTM 2024 Draft: In Person Events](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/): Real marketing innovators, in real life.
- [Omnichannel Marketing](https://emarsystest.com/shoptalk-old/omnichannel-marketing/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2024. Learn how we empower marketers with Next Gen Customer Journeys.
- [How hmmh Leads Customers in their Digital Transformation Through Connected Commerce ​](https://emarsystest.com/how-hmmh-leads-customers-in-their-digital-transformation-through-connected-commerce/): Learn how agency hmmh works with SAP Emarsys to help customers make boundaries between online and offline disappear.
- [PTTM Videos - New York](https://emarsystest.com/pttm-videos-new-york/): 2023 Festival: London In Person, On Demand
- [Discover the Omnichannel Difference in 2024](https://emarsystest.com/discover-the-omnichannel-difference-in-2024/): Explore the omnichannel marketing strategies top brands use to build customer loyalty, increase lifetime value, and drive growth and revenue.
- [Careers](https://emarsystest.com/careers-2/): Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do.
- [PTTM Videos - London](https://emarsystest.com/pttm-videos-london/): 2023 Festival: London In Person, On Demand
- [Thanks for registering the GTM Kick Off 2024](https://emarsystest.com/see-you-there/): There is no excerpt because this is a protected post.
- [GTM Kick Off 2024](https://emarsystest.com/gtm-kick-off-2024-v2/): Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more.
- [GTM Kick Off 2024 v1](https://emarsystest.com/gtm-kick-off-2024-v1/): SAP Emarsys participates at NRF 2023 showcasing the latest omnichannel marketing and next gen customer journeys for the Retail and Consumer industries.
- [teszt](https://emarsystest.com/teszt-2323fdsfdsfdsfdsfdsfds/): 
- [Customer Loyalty Solution](https://emarsystest.com/customer-loyalty-solution/): Boost customer retention and increase lifetime value with our advanced customer loyalty capabilities. Leverage data-driven insights to elevate 1:1 engagement, nurture lasting relationships, and increase revenue.
- [The Definitive Guide to Customer Engagement](https://emarsystest.com/the-definitive-guide-to-customer-engagement/): Discover the power of customer engagement with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels.
- [Prefill TEST](https://emarsystest.com/prefill-test/): There is no excerpt because this is a protected post.
- [Take Apex IT's Marketing Maturity Assesment](https://emarsystest.com/apex-it-marketing-maturity-assesment/): Benchmark Your Marketing Performance. See how you stack up against competitors and industry standards with our Marketing Maturity Assessment
- [Omnichannel Customer Journey](https://emarsystest.com/gibson-and-emarsys-orchestrating-omnichannel-customer-journeys/): In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys & driving lifelong loyalty.
- [We're a Leader Again in the 2023 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2023/): SAP Emarsys has been named a leader in the Gartner Magic Quadrant for Personalization Engines in 2023. Want to know more? Get the Report now!
- [Gibson Banner](https://emarsystest.com/gibson-banner/): There is no excerpt because this is a protected post.
- [Omnichannel Customer Journey](https://emarsystest.com/ivj-test-1/): There is no excerpt because this is a protected post.
- [IVJ Banner](https://emarsystest.com/ivj-banner/): There is no excerpt because this is a protected post.
- [Test Page SEO](https://emarsystest.com/113606-2/): There is no excerpt because this is a protected post.
- [Omnichannel Customer Journey](https://emarsystest.com/ivj-test-2/): There is no excerpt because this is a protected post.
- [Power Up Your Customer Engagement Strategy in 2023](https://emarsystest.com/power-up-your-holiday-customer-engagement-strategy/): Discover customer engagement strategies, tips, and insights from leading brands to increase customer loyalty, growth, and revenue during the holiday shopping season.
- [Developer Resources ](https://emarsystest.com/partner-ecosystem/developer-resources/): Access developer resources to help you integrate SAP Emarsys into your tech stack and execute sophisticated omnichannel campaigns across the customer lifecycle.
- [Omnichannel Integrations](https://emarsystest.com/omnichannel-integrations/): Explore our extensible ecosystem of technology integrations to help you deliver intelligent customer engagement.
- [Advertising Integrations ](https://emarsystest.com/omnichannel-integrations/advertising-integrations/): Connect SAP Emarsys with social channels like Facebook, Instagram, TikTok and Criteo to target customers with automated digital ad campaigns.
- [Google Integrations](https://emarsystest.com/omnichannel-integrations/google-integrations/): Find out which Google solutions SAP Emarsys integrates with to help you understand the customer journey, increase ROI, and improve app development.
- [SAP Integrations](https://emarsystest.com/omnichannel-integrations/sap-integrations/): See which SAP solutions connect with the SAP Emarsys platform to create personalized omnichannel experiences that deliver business outcomes.
- [Become a Partner](https://emarsystest.com/partner-ecosystem/become-a-partner/): Connect and expand into the SAP and SAP Emarsys customer base, unlocking value, scale, and new revenue streams for your business.
- [SAP Emarsys Partner Connect](https://emarsystest.com/partner-ecosystem/): Find out how the SAP Emarsys Partner Ecosystem unlocks additional value, revenue streams, scalability, and innovation.
- [The Definitive Guide to Omnichannel Marketing](https://emarsystest.com/omnichannel-marketing-guide/): Discover the power of omnichannel marketing with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels.
- [Power to the Marketer Festival 2023 - Live in London](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/london/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11.
- [Power to the Marketer Festival 2023 - Live in Hong Kong](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/hong-kong/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Hong Kong on November 2.
- [Power to the Marketer Festival 2023 - Live in Melbourne](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/melbourne/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Melbourne on October 18.
- [Power to the Marketer Festival 2023 - Live in New York](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/new-york/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in New York on October 4.
- [Munich](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/munich/): Join us INPERSON in Munich on June 13 for the Power To The Marketer Festival where we will be elevating the art & science of marketing with our MarTech Partners and Retail Brands.
- [Talk to an expert](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/): Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.
- [SAP Emarsys Product Release 23](https://emarsystest.com/product-release-test1b/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience
- [SAP Emarsys Product Release 23](https://emarsystest.com/product-release-test1/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience
- [B2C Marketing Automation Platform](https://emarsystest.com/b2c-marketing-automation-platform/): SAP Emarsys real-time, omnichannel marketing automation platform technology lets marketers run all aspects of a cross-channel marketing strategy with ease. See how.
- [SAP Emarsys Product Release 23](https://emarsystest.com/product-release-test/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience
- [Mobile Wallet](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/): With SAP Emarsys Mobile Wallet, reach mobile customers anywhere with relevant rewards and offers without needing an app, remove the friction of in-store identification, and close the loop on the digital to in-store.
- [Multichannel Marketing Platform](https://emarsystest.com/multichannel-marketing-platform/): Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers.
- [Thanks for entering the Gibson sweepstakes at Sapphire 2023](https://emarsystest.com/sapphire/sweepstakes-thank-you/): We will be announcing the winner on January 19, 2023. If you don’t hear from us, unfortunately it means you...
- [Terms and Conditions](https://emarsystest.com/sapphire/gibson-sweepstakes/terms-and-conditions/): There is no excerpt because this is a protected post.
- [In Person Events](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events-2/): Real marketing innovators, in real life.
- [Thank You](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/thank-you/): Thank you for your application. Please check your inbox for an email from SAP Emarsys. The SAP Emarsys team
- [Sapphire](https://emarsystest.com/sapphire/): There is no excerpt because this is a protected post.
- [Thanks for registration](https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/thank-you/): Global brands. Creative executions. Data Wizardry. Innovative channels, and smart strategies and tactics that turn the dial on business outcomes....
- [Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/): Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes.
- [In Person Events](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/): Real marketing innovators, in real life.
- [Power To The Marketer Festival 2023](https://emarsystest.com/power-to-the-marketer-festival-2023/): This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty.
- [Power Up Your Retention & Customer Loyalty Strategy](https://emarsystest.com/power-up-your-retention-and-customer-loyalty-strategy/): Omnichannel Marketing for Better Relationships, Retention, and Revenue Customer loyalty isn’t just points and prizes — it’s about developing meaningful...
- [Thank you for registering to the Shoptalk Networking Reception](https://emarsystest.com/thanks-for-registering-to-the-shoptalk-networking-reception/): Thank you for registering to the Shoptalk Networking Reception
- [SAP Emarsys Partners at Shoptalk 2023](https://emarsystest.com/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2023.
- [Networking](https://emarsystest.com/networking/): Fresh ideas, innovative strategies and insightful opinions – jump-start 2023 by attending our exclusive CX networking events at trendy New York venues.
- [Terms and Conditions](https://emarsystest.com/nrf-2023/gibson-guitars-raffle1/terms-and-conditions/): 
- [End of Year Message from SAP Emarsys CEO, Joanna Milliken](https://emarsystest.com/end-of-year-message-from-joanna-milliken-emarsys-ceo/): In this short video, SAP Emarsys CEO, Joanna Milliken, gives her thanks to all our customers and partners for making this such a special year at SAP Emarsys, and shares some of her personal highlights.
- [Meet SAP Emarsys Partners at NRF 2023](https://emarsystest.com/nrf-2023/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2023.
- [Communications Contacts](https://emarsystest.com/communications-contacts/): For general press enquiries, please contact the team below.
- [Emarsys Privacy Statement – Careers](https://emarsystest.com/emarsys-privacy-statement-careers/): DATA PROCESSING NOTICE FOR EMARSYS’ CAREER PORTAL This notice (“Notice”) will provide you with information on our data processing activities with...
- [Privacy Policy](https://emarsystest.com/privacy-policy/): This Privacy Statement was updated on 24 November 2022.   Emarsys Privacy Statement Protecting the individual’s privacy is crucial to the...
- [Omnichannel Marketing](https://emarsystest.com/nrf-old/omnichannel-marketing/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2024. Learn how we empower marketers with Next Gen Customer Journeys.
- [Agenda](https://emarsystest.com/nrf-2023/agenda/): Join us in the SAP booth theater #4323 to hear from SAP Emarsys customers and omnichannel marketing retail experts on automation, omnichannel marketing, customer loyalty, transformation and more.
- [Omnichannel Marketing Platform](https://emarsystest.com/omnichannel-marketing-platform/): SAP Emarsys real-time, omnichannel marketing platform lets marketers run all aspects of an omnichannel marketing strategy with ease. See how.
- [Email Journey Automation](https://emarsystest.com/email-journey-automation/): The email marketing platform trusted by leading brands and innovative marketers across the globe Our Email Journey Automation capabilities See...
- [Power Up Your Omnichannel Marketing Strategy in 2024](https://emarsystest.com/power-up-your-omnichannel-marketing-strategy/): Omnichannel isn’t “nice to have” — it’s business-critical Today’s marketers are facing incredible pressure, not only to meet the ever-changing...
- [SAP Emarsys Product Demo Autumn 2022](https://emarsystest.com/emarsys-product-demo-autumn-2022/): See how SAP Emarsys brings power to marketers at Gibson Guitars
- [SAP Emarsys Product Keynote 2022](https://emarsystest.com/emarsys-product-keynote-2022/): Get a front row seat to the latest SAP Emarsys products, features, and innovations. See how Gibson uses SAP Emarsys...
- [Thanks for registration](https://emarsystest.com/power-to-the-marketer-festival/inperson/sydney/thank-you/): There is no excerpt because this is a protected post.
- [Careers](https://emarsystest.com/careers/): Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do.
- [3 Reasons to Break Up With Salesforce Marketing Cloud](https://emarsystest.com/salesforce-marketing-cloud-comparison/): The customer engagement platform trusted by leading brands and innovative marketers across the globe What life is like with SAP...
- [Customer Loyalty and Retention](https://emarsystest.com/customer-loyalty-and-retention/): Drive loyalty by engaging in real-time throughout the customer lifecycle Customers have come to expect seamless experiences at every interaction...
- [Email Marketing Platform](https://emarsystest.com/email-marketing-platform/): Find out how our Email Marketing Platform drives engagement and conversion with AI segmentation and personalization.
- [Power Up Your Email](https://emarsystest.com/power-up-your-email/): Discover the email marketing strategies top brands are using to engage more customers, increase conversions, and drive growth and revenue.
- [Virtual Summit: Omnichannel Marketing Innovation](https://emarsystest.com/omnichannel-marketing-innovation-april-2022/): Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more.
- [SAP Emarsys + SAP](https://emarsystest.com/emarsys-sap/): Explore how SAP Emarsys and SAP join forces to enhance marketing solutions with integrated data and advanced analytics for business growth.
- [SAP Emarsys Support](https://emarsystest.com/why-emarsys/support/): Learn about SAP Emarsys' comprehensive support services, helping businesses optimize their marketing strategies for maximum impact.
- [Connect In-Store and Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/instore/): Connect in-store and digital marketing data to deliver 1:1 personalization in-store with unified first-party data and AI-powered marketing automations.
- [AI-powered SMS marketing](https://emarsystest.com/cross-channel-marketing-automation/sms/): Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations.
- [Strategies & tactics](https://emarsystest.com/strategies-tactics/): Leverage best-in-class omnichannel marketing campaign automations from the world's most innovative brand. SAP Emarsys strategies and tactics are pre-built, customizable and ready for launch!
- [Customer Lifecycle Management Solution](https://emarsystest.com/customer-lifecycle-management-solution/): Learn how SAP Emarsys customer lifecycle management solution increases acquisition, purchase frequency, average order value, and retention across all channels.
- [Integrated Data Layer](https://emarsystest.com/integrated-data-platform/): SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel.
- [unPredictions: Commerce Marketing Priorities](https://emarsystest.com/unpredictions/): Discover top marketers’ strategies for delivering personalized customer experiences to drive customer engagement in 2022.
- [Power to the Marketer](https://emarsystest.com/power-to-the-marketer/): SAP Emarsys brings power to the marketer by allowing them to quickly build, launch, and scale personalized campaigns across every channel. Learn more.
- [Virtual Summit: Omnichannel Marketing Innovation](https://emarsystest.com/omnichannel-marketing-innovation-event/): The time to deliver anomnichannel experience is now We know that customers expect seamless online and offline brand experiences. This...
- [Omnichannel Marketing Innovation Masterclass](https://emarsystest.com/omnichannel-marketing-innovation-masterclass/): The time to deliveromnichannel experience is now We know that customers expect seamless online and offline brand experiences. This is...
- [Retail Revival - Thank You Page (After submission)](https://emarsystest.com/retail-revival-thank-you/): Thanks forregistering! You should receive a confirmation email in your inbox shortly. Make sure you check back in mid-April when Retail...
- [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/3-minute-demo/): See the SAP Emarsys omnichannel marketing platform in action with this three minute demo and learn how SAP Emarsys delivers 1:1 personalized campaigns at scale
- [wistia test](https://emarsystest.com/wistia-test/): There is no excerpt because this is a protected post.
- [Personalization Engine](https://emarsystest.com/personalization-engine/): The SAP Emarsys personalization engine uses AI-powered segmentation to power omnichannel campaigns that improve engagement, conversions, and loyalty.
- [Mobile app engagement](https://emarsystest.com/cross-channel-marketing-automation/mobile/): Our mobile customer engagement solution allows for an unparalleled, 1:1 personalized experience. Enhance your mobile marketing channel with SAP Emarsys.
- [Personalize contact center interactions](https://emarsystest.com/cross-channel-marketing-automation/call-centre/): Personalize contact center interactions with 1:1 personalization for customer lifetime value. Drive purchases, reduce churn, and increase customer satisfaction.
- [Retail Renessaince](https://emarsystest.com/retail-renessaince/): There is no excerpt because this is a protected post.
- [Request pricing](https://emarsystest.com/request-pricing/): 
- [Request a demo](https://emarsystest.com/demo/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.
- [politica-anti-spam](https://emarsystest.com/politica-anti-spam/): SAP Emarsys es consciente de su responsabilidad para con los destinatarios de cada mensaje, por lo que ha implementado un...
- [Anti-Spam Policy](https://emarsystest.com/anti-spam-policy/): SAP Emarsys eMarketing Systems GmbH provides software and infrastructure to its clients to deliver permission-based electronic messages to their recipients...
- [LEGAL NOTICE](https://emarsystest.com/legal-notice/): Emarsys North America Inc 10 W Market St. , Suite 1350Indianapolis, IN 46204United States Phone: +1 630 395 2944Fax: +1 317-663-1117Email: us@emarsystest. comWeb: emarsystest....
- [Contact Us](https://emarsystest.com/contact-us/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.
- [About Us](https://emarsystest.com/about-emarsys/): Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes
- [Use Direct Mail with Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/direct-mail/): Learn how direct mail can be incorporated within campaigns to create and automate recurring send-outs, integrating with existing cross-channel strategies.
- [Personalize Web with AI-Powered Insights](https://emarsystest.com/cross-channel-marketing-automation/web/): Our website personalization solution drives better engagement and customer experiences by using real-time data and behavior that drives business outcomes.
- [Engage contacts with digital advertising](https://emarsystest.com/cross-channel-marketing-automation/ads/): SAP Emarsys data-driven advertising allows marketers to reach customers with hyper-targeted social media engagement, boosting retention, reach, and ROI. Learn more.
- [Selected Clients](https://emarsystest.com/why-emarsys/selected-clients/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.
- [Email](https://emarsystest.com/cross-channel-marketing-automation/email/): Our AI email marketing solution lets you create, automate, and personalize dynamic, engaging email content for your audiences. Learn more.
- [Intelligence & Analytics](https://emarsystest.com/reporting/): Understand and target like never before with SAP Emarsys marketing campaign and customer engagement analytics. Access better campaign reporting with actionable insights.
- [SAP Emarsys Professional Services](https://emarsystest.com/why-emarsys/services/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities.
- [On-Demand Production](https://emarsystest.com/why-emarsys/services/on-demand-production/): Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation.
- [Onboarding & Enablement](https://emarsystest.com/why-emarsys/services/onboarding-enablement/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities.
- [Strategic Marketing Guidance](https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/): Explore how SAP Emarsys' strategic specialists help realize the potential of marketing resources. Available on a project basis or as long-term strategic partners.
- [Technical Support & Training](https://emarsystest.com/why-emarsys/services/technical-support-training/): Support in 10 different languages across 14 locations with a proven 98% satisfaction rate. Complemented by training experts to build marketing platform skills.
- [Why SAP Emarsys](https://emarsystest.com/why-emarsys/): SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world.
- [SAP Emarsys Partner Portal](https://emarsystest.com/emarsys-partner-portal/): The purpose of this portal is to provide SAP Emarsys Partners with the tools and resources needed for a successful partnership.
- [Cross-Channel Marketing Automation](https://emarsystest.com/cross-channel-marketing-automation/): Learn how SAP Emarsys cross-channel marketing capabilities execute customer engagement across channels wherever customers are and with the technology they use.
- [Marketing Automation](https://emarsystest.com/omnichannel-marketing-automation-platform/): Find out how our real-time, omnichannel marketing automation capabilities let marketers run all aspects of an omnichannel marketing strategy with ease.
- [Our Customer Engagement  Platform](https://emarsystest.com/customer-engagement-platform/): Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers.
- [Blog](https://emarsystest.com/learn/blog/): 
- [Learn](https://emarsystest.com/learn/): 
- [Omnichannel Customer Engagement Platform](https://emarsystest.com/): SAP Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.
- [Artificial Intelligence (AI) Marketing Platform](https://emarsystest.com/ai-marketing/): Find out how SAP Emarsys’ AI Marketing capabilities allow you to deliver innovative AI marketing automation across every channel in real-time.

## Blog posts

- [11 Powerful Tactics to Automate Your Sports & Entertainment Marketing Strategy](https://emarsystest.com/learn/blog/sports-and-entertainment-marketing-tactics-strategies/): Sports and entertainment business? Give your marketing a boost with these 11 actionable automation tactics.
- [5 Expert Tips to Inspire Your CPG Marketing Strategy](https://emarsystest.com/learn/blog/5-expert-tips-to-inspire-your-cpg-marketing-strategy/): Catch short videos from marketers at top CPG brands as they reveal their strategies for driving direct consumer engagement.
- [Google Drops Cookieless Commitments: What It Means for Marketers?](https://emarsystest.com/learn/blog/google-drops-cookieless-commitments-what-it-means-for-marketers/): Though Google no longer plan to abolish third-party cookies from Chrome, first-party data remains "the lifeblood of successful marketing."
- [Mobile Optimization: What It Is & How to Do It Successfully](https://emarsystest.com/learn/blog/mobile-optimization-strategies/): Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance.
- [How to Build Loyalty and Trust with Brand Transparency](https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/): Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business.
- [3 Innovative Ways to Leverage Gamification in Your Digital Marketing (with Odicci)](https://emarsystest.com/learn/blog/ways-to-leverage-gamification-in-your-digital-marketing-odicci/): Grab attention, drive engagement and secure sales across your digital channels with gamification. Here's how.
- [SAP Emarsys February 2024 Product Release: Unlock Productivity and Expand Reach with New Channels, Workflows and AI Innovations](https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/): Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes.
- [CEO Insights: 5 Key Learnings from The Omnichannel Difference Report ](https://emarsystest.com/learn/blog/omnichannel-difference-insights/): CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024.
- [Customer Retention and Loyalty: Key Differences and Strategies in 2024](https://emarsystest.com/learn/blog/customer-retention-loyalty-strategies/): From definitions to proven strategies, discover everything you need to drive retention and loyalty in 2024.
- [SAP Emarsys Emerges as a Leader: An Analysis of our Q4 2023 G2 Ratings ](https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/): SAP Emarsys G2 Ratings continue to demonstrate the high level of customer satisfaction in key areas important to marketers.
- [SAP Emarsys Research Report: The Rise of the Mobile Wallet](https://emarsystest.com/learn/blog/emarsys-research-report-the-rise-of-the-mobile-wallet/): New research from SAP Emarsys reveals how today's consumers are using mobile wallets to shop, engage, and stay connected with brands they love.
- [How to Use Facebook Ads Across the Customer Lifecycle to Enhance Your Omnichannel Strategy ](https://emarsystest.com/learn/blog/facebook-ads/): Learn how marketers are leveraging dynamic Facebook ads to drive engagement in 2022. Read more.
- [5 Reasons to Switch to a Customer-Centric (not Channel-Focused) Strategy](https://emarsystest.com/learn/blog/customer-centric-strategy/): Learn five big reasons to switch to a customer-centric strategy rather than a channel-focused one. Read more.
- [Modernizing Customer Engagement Like a Jedi Master](https://emarsystest.com/learn/blog/modernizing-customer-engagement-jedi-master/): Learn how to prepare for the future of customer engagement, challenges related to it, and how retailers are going to manage the intersection between customer service, experience, and acquisition.
- [Customer Loyalty vs Brand Loyalty: What’s the Difference?](https://emarsystest.com/learn/blog/customer-loyalty-brand-loyalty/): Discover the difference between customer loyalty and brand loyalty in marketing. Learn how they differ and why they are important for businesses.
- [How to Use Data to Drive Cross-Channel Personalization](https://emarsystest.com/learn/blog/use-data-cross-channel-personalization/): Cross-channel personalization allows marketers to deliver a seamless customer experience via any and every avenue. Read more.
- [How to Implement Incentive Strategies Across the Customer Lifecycle](https://emarsystest.com/learn/blog/incentives-customer-lifecycle/): Discounts and incentives can be one of the most powerful tools in the arsenal of email marketing teams. Learn more!
- [Why AI Will Create (Not Take) Roles on Your Marketing Team](https://emarsystest.com/learn/blog/why-ai-will-create-marketing-roles/): AI can automate tasks your marketing team shouldn’t be doing in the first place. Learn 4 ways AI helps your team.
- [Marketing Automation: Free Your Marketing Humans to Do What They Love](https://emarsystest.com/learn/blog/marketing-automation-free-your-humans/): Automation helps save time, money, and resources. This post explores ways to eliminate the repetitious aspects of your job with automation.
- [How Retail Companies Can Guide the Entire Customer Journey](https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/): Organizations MUST PROVIDE a seamless, compelling customer experience or risk losing out to competitors that understand how to. Learn how.
- [A Look Back at Our Top 5 Product Innovations from 2021](https://emarsystest.com/learn/blog/top-five-emarsys-product-innovations-2021/): Discover the top five 2021 SAP Emarsys product innovations that our clients are using to power customer engagement and drive business results.
- [Dear Santa: What Consumers Wish for This Holiday Season](https://emarsystest.com/learn/blog/what-consumers-want-2021-holiday-season/): Research from IMRG and SAP Emarsys shows where consumers' minds are heading into the 2021 holidays. Get a last-minute sneak peak. Read it now!
- [Holiday Shopping Stats 2021: What Consumers Expect from Brands for Christmas](https://emarsystest.com/learn/blog/holiday-shopping-stats-2021/): SAP Emarsys teamed up with IMRG to see what consumer expectations were for 2021. See what we discovered. Learn more!
- [6 Marketing Automation Best Practices to Drive Success](https://emarsystest.com/learn/blog/6-marketing-automation-best-practices/): Are you getting the most out of your marketing automation? Learn tips to tap into the full potential of your platform's capabilities.
- [3 Expert Tips for Crafting a Holiday Marketing Strategy That Delivers Results](https://emarsystest.com/learn/blog/3-expert-tips-for-crafting-a-holiday-marketing-strategy-that-delivers-results/): Drive growth and revenue during Q4 with these 3 holiday marketing tips from retail & e-commerce experts, as shared during Retail Revival.
- [ESP Evolution: What the Next Generation of Email Marketing Looks Like](https://emarsystest.com/learn/blog/esp-evolution-what-the-next-generation-of-email-marketing-looks-like/): What does the next generation of email marketing look like? Read on to explore tips and insights from SAP Emarsys.
- [7 Retail Strategies for Effective Cross-Selling and Upselling](https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/): Cross selling and upselling are key strategies to get more revenue from customers, but how do you know when to implement them? Read more!
- [3 Ways Personalized Marketing Will Evolve in 2022 According to Analysts](https://emarsystest.com/learn/blog/3-personalization-trends-2022/): SAP Emarsys is a Leader in the 2021 Gartner Magic Quadrant™ for Personalization Engines. Do you know where personalization is going? Read up.
- [10 Abandoned Cart Strategies to Regain Lost Sales [+ Examples]](https://emarsystest.com/learn/blog/cart-abandonment-strategy/): Cart abandonment is a very common occurrence. Fortunately, there are proven abandoned cart strategies that can help you regain lost shoppers.
- [3 Amazing Brand Stories You'll Only Hear at Retail Revival](https://emarsystest.com/learn/blog/3-retailers-crushing-2021/): Hear how Lounge Underwear, Nourished Life, and Roman Originals drove revenue despite pandemic-induced limitations. Read more.
- [Break Free from the Acquire-and-Convert Paradigm: Market Across the Full Customer Lifecycle](https://emarsystest.com/learn/blog/retention-customer-lifecycle/): The acquire-and-convert paradigm will no longer work for marketers who are serious about creating longer-term loyalty. Read more.
- [3 Marketing Must-Dos to Succeed in an Ever-Evolving Retail Landscape](https://emarsystest.com/learn/blog/3-marketing-must-dos-to-succeed-in-an-ever-evolving-retail-landscape/): Learn tips for delivering more 1:1 personalized customer experiences and driving business results using first-party data and customer loyalty.
- [Is Your Brand Ready for the Imminent Revival of Retail?](https://emarsystest.com/learn/blog/retail-revival-2021/): A revival of retail is imminent. This June, we’re bringing together retail marketing leaders to share their strategies for success.
- [What Valentine’s Day Shopping Trends Tell Us](https://emarsystest.com/learn/blog/what-valentines-day-shopping-trends-tell-us/): New global research from SAP Emarsys reveals holiday shopping trends and habits that will set the tone for customer engagement in 2021. Learn more.
- [Putting the Customer Front and Center Isn’t a Marketing Platitude, It’s a Winning Business Strategy](https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/): Customers demand 1:1 personalized experiences, and they won’t tolerate status quo marketing. See why the customer must be your top priority.
- [The Big List of Essential E-Commerce Marketing Trends for 2021](https://emarsystest.com/learn/blog/e-commerce-marketing-trends-for-2021/): 2020 was the year of e-commerce. Explore key takeaways from industry thought leaders and explore e-commerce marketing trends for 2021 and beyond.
- [Recover Revenue in 2021 by Getting Your Priorities Right](https://emarsystest.com/learn/blog/recover-revenue-in-2021-by-getting-your-priorities-right/): Ensure your retail brand delivers contextually relevant 1:1 personalized customer experiences and drives business results in 2021 by setting priorities.
- [Streamline Your Success: The Ultimate Email Campaign Management Toolkit](https://emarsystest.com/learn/blog/ultimate-email-campaign-management-toolkit/): Optimize your email campaign management with actionable strategies, automation, and personalization to drive tangible business outcomes.
- [How to Effectively Connect the Online and Offline Customer Experience](https://emarsystest.com/learn/blog/how-to-connect-online-offline-customer-experience/): Learn how to connect online and offline experiences using data, AI, loyalty, inventory, and mobile to boost engagement and sales.
- [The Retention Rate Playbook: 8 Proven Strategies for 2025 and Beyond](https://emarsystest.com/learn/blog/retention-rate-marketing-strategies/): Discover 8 proven strategies to drive customer retention in 2025—from AI and personalization to loyalty and lifecycle marketing.
- [SAP Emarsys Achieves New Heights in G2’s Q1 2025 Report](https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-in-g2s-q1-2025-report/): Discover how SAP Emarsys secured top rankings in G2’s Q1 2025 report, earning 34 badges across key marketing categories.
- [5 Reasons Customer Advocacy Should Be Your Next Growth Strategy](https://emarsystest.com/learn/blog/5-reasons-customer-advocacy-should-be-your-next-growth-strategy/): Looking to drive sustainable business growth? Customer advocacy could well be the answer. Here are 5 reasons why it deserves your attention.
- [7 Core Customer Engagement Metrics to Monitor in 2025](https://emarsystest.com/learn/blog/customer-engagement-metrics/): Discover the top customer engagement metrics to track in 2025—from Customer Lifetime Value and Net Promoter Score to churn and retention.
- [How Total Tools and Happy Socks Developed a Unified Customer View](https://emarsystest.com/learn/blog/how-total-tools-and-happy-socks-developed-a-unified-customer-view/): Discover how Total Tools and Happy Socks unlocked real-time personalization, boosted loyalty, and drove global engagement at scale.
- [How Ryderwear Uses Predictive Analytics Marketing to Unlock Success](https://emarsystest.com/learn/blog/how-ryderwear-uses-predictive-analytics-marketing-to-unlock-success/): Discover the steps Ryderwear took to unlock sustainable growth using predictive marketing—and what you can learn from their journey.
- [How to Improve Engagement and Revenue with a Mobile Marketing Strategy](https://emarsystest.com/learn/blog/improve-engagement-revenue-mobile-marketing-strategy/): See how to build an effective mobile marketing strategy that drives engagement, conversions, and customer loyalty across channels and devices.
- [8 Proven Strategies for Driving AOV With Personalized Product Recommendations](https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/): Discover eight proven tactics—backed by real-world examples from BrandAlley—to help you get more out of every visitor.
- [How BrandAlley Grew Their Business with a Brand Advocacy Strategy](https://emarsystest.com/learn/blog/brandalley-brand-advocacy-strategy/): Discover how BrandAlley leveraged brand advocacy as a powerful driving force for sustainable business growth.
- [9 Abandoned Cart Email Best Practices to Build into Your Email Strategy](https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/): From leveraging data and personalization to nailing send times, discover 9 email best practices to build into your strategy.
- [How to Build a Winning Customer Lifecycle Marketing Strategy (with Real Examples)](https://emarsystest.com/learn/blog/how-to-build-a-winning-customer-lifecycle-marketing-strategy/): Discover seven proven tactics you can apply to drive loyalty, increase revenue, and create meaningful 1:1 customer connections.
- [How Adidas Running App Built an App Marketing Strategy to Strengthen Customer Retention](https://emarsystest.com/learn/blog/adidas-running-app-marketing-strategy-customer-retention/): 
- [8 E-Commerce Personalization Examples for Marketers](https://emarsystest.com/learn/blog/e-commerce-personalization-examples-for-marketers/): Discover 8 examples of how e-commerce brands stand out by delivering hyper-relevant interactions at each stage of the customer journey.
- [How Generative AI is Already Redefining Marketing](https://emarsystest.com/learn/blog/how-generative-ai-is-already-redefining-marketing/): Explore the current state of AI in marketing and delve into seven practical use cases for transforming your marketing and content creation.
- [How to Implement Personalized Email Marketing at Scale [with SAP Emarsys]](https://emarsystest.com/learn/blog/how-to-implement-personalized-email-marketing-at-scale-with-sap-emarsys/): In this snapshot guide, learn how to implement smarter, data-driven email personalization using SAP Emarsys.
- [AI-Powered Website Personalization: The Expert Guide](https://emarsystest.com/learn/blog/ai-powered-website-personalization-the-expert-guide/): Unleash the innovations of AI website personalization and create experiences that adapt in real-time to each visitor's unique journey.
- [The Engagement Era: Playing for High Stakes at Shoptalk Las Vegas](https://emarsystest.com/learn/blog/the-engagement-era-playing-for-high-stakes-at-shoptalk-las-vegas/): Las Vegas is the city of high stakes, big risks, and even bigger rewards—something consumer product marketers know all about.
- [3 Common E-Commerce Challenges: A Roadmap to Success](https://emarsystest.com/learn/blog/common-ecommerce-challenges/): Discover the top e-commerce challenges and how AI-driven personalization and omnichannel marketing automation help you overcome them.
- [CEP vs. CRM: The Key Differences Every Enterprise Marketer Needs to Know](https://emarsystest.com/learn/blog/cep-vs-crm/): 
- [CHRIST’s Journey to Digital-First Customer Engagement with SAP Emarsys](https://emarsystest.com/learn/blog/christs-journey-to-digital-first-customer-engagement-with-sap-emarsys/): Discover how CHRIST has leveraged SAP Emarsys & SAP Commerce Clouds to engage their customers and drive impressive results.
- [Customer Lifecycle Management: The Snapshot Guide](https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/): Learn what customer lifecycle management is, and discover 4 areas of focus for your own customer lifecycle strategy.
- [How The Shrewdest Marketers Use Omnichannel Marketing Strategies To Increase Sales](https://emarsystest.com/learn/blog/how-shrewdest-marketers-use-omnichannel-marketing-to-increase-sales/): Discover how top brands like Home Depot and Roman Originals use omnichannel marketing to drive sales and customer loyalty.
- [7 Ways Brands Use Omnichannel Customer Data to Power Their Strategies](https://emarsystest.com/learn/blog/ways-brands-use-omnichannel-customer-data-to-power-their-strategies/): Explore how unified data can increase personalization, loyalty, and ROI while helping your business overcome key challenges.
- [Why Customer Loyalty and Retention is Your Most Profitable Strategy [+ 3 Real-World Examples]](https://emarsystest.com/learn/blog/why-customer-loyalty-and-retention-is-your-most-profitable-strategy/): Want to grow your business? Customer loyalty and retention is key. Find out why in this article, complete with examples from leading brands.
- [Personalized Customer Experience: What It Looks Like in 2025 and Beyond](https://emarsystest.com/learn/blog/personalized-customer-experience/): 
- [The E-Commerce Personalization Payoff: 3 Proven Strategies to Turn Browsers into Buyers](https://emarsystest.com/learn/blog/proven-strategies-to-turn-browsers-into-buyers/): Looking to convert browsers into paying customers? Personalization can help – learn how in this blog post.
- [SAP Emarsys Q1 2025 Product Release](https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/): SAP Emarsys Q1 2025 product release empowers marketers in new ways to build, launch and scale personalized, omnichannel customer experiences.
- [Track, Analyze, Improve: 6 Essential Email Marketing KPIs for Success](https://emarsystest.com/learn/blog/email-marketing-kpis-benchmarks/): Want to improve your email marketing performance? Take a look at these KPIs, complete with optimization tips.
- [Signal vs. Noise: Data-Driven Marketing Strategies to Make Your Brand Unforgettable](https://emarsystest.com/learn/blog/data-driven-marketing-strategies/): See how these leading brands are leveraging data-driven marketing to create experiences that keep their customers coming back.
- [Tap, Reward, Repeat: The Power of Mobile Wallet Marketing](https://emarsystest.com/learn/blog/the-power-of-mobile-wallet-marketing/): Discover how mobile wallet marketing simplifies checkout, enhances customer engagement, and drives repeat sales.
- [SMS Marketing Strategy: 5 Advanced Tactics to Improve Customer Engagement](https://emarsystest.com/learn/blog/sms-marketing-strategy/): Looking to integrate SMS into your marketing strategy? Use these 5 tactics to improve your customer engagement.
- [Future-Ready Retail: 16 AI Use Cases in E-commerce for a Winning Business Strategy](https://emarsystest.com/learn/blog/ai-use-cases-in-e-commerce/): Ready to future-proof your e-commerce marketing strategy? These 16 AI use cases can help you drive long-term results.
- [5 Steps to Building an Omnichannel Loyalty Strategy](https://emarsystest.com/learn/blog/omnichannel-loyalty-strategy/): When done right, omnichannel loyalty is a powerful revenue driver. Follow these 5 steps to build and implement a strategy for your brand.
- [Mobile Push Marketing: How to Engage Users and Drive Retention](https://emarsystest.com/learn/blog/mobile-push-marketing-how-to-engage-users-and-drive-retention/): In this blog we share how to craft personalized push notifications, leverage geolocation, and automate campaigns that drive loyalty.
- [Is There A Best Time To Send Marketing Emails?](https://emarsystest.com/learn/blog/is-there-a-best-time-to-send-marketing-emails/): In this piece we explain how Send Time Optimization is answering the question 'Is there a best time to send marketing emails?'
- [2025 Trends in e-Commerce Personalization](https://emarsystest.com/learn/blog/e-commerce-personalization-trends/): Discover 5 personalization trends that are redefining how marketers connect with their customers and drive engagement at scale.
- [5 Omnichannel Marketing Resolutions to Elevate Your Strategy in 2025](https://emarsystest.com/learn/blog/5-omnichannel-marketing-resolutions-to-elevate-your-strategy-in-2025/): Explore five actionable resolutions to up-level your omnichannel marketing and build a stronger connection with your audience.
- [How to Improve Your ROI from SMS Marketing Automations](https://emarsystest.com/learn/blog/how-to-improve-your-roi-from-sms-marketing-automations/): Improve your SMS marketing ROI with key personalized automation strategies that drive engagement and conversions.
- [Personalization 2.0: AI-Powered Marketing Segmentation Strategies](https://emarsystest.com/learn/blog/marketing-segmentation-strategies/): Discover how you can use AI to intelligently segment your audience, leading to more engagement, conversions and loyalty.
- [Top Customer Engagement Strategies for 2025](https://emarsystest.com/learn/blog/top-customer-engagement-strategies/): Explore some of the top customer engagement strategies for 2025, complete with examples from leading brands.
- [10 Retention Marketing Tactics to Keep Customers Coming Back](https://emarsystest.com/learn/blog/retention-marketing-tactics/): Want to drive repeat purchases? Explore 10 proven retention marketing tactics to drive store growth and keep your customers coming back.
- [Email Marketing Automation Guide - Definitions, Strategies & Tactics](https://emarsystest.com/learn/blog/email-marketing-automation-guide-definitions-strategies-tactics/): Learn everything you need to know about email marketing automation, from basic definitions to advanced strategies and tactics.
- [4 Omnichannel Trends for Retail in 2025](https://emarsystest.com/learn/blog/omnichannel-trends-retail/): Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels.
- [How to Improve Email Marketing Conversion Rates](https://emarsystest.com/learn/blog/email-marketing-conversion-rates/): Looking to get more out of your email marketing? Learn how to improve your conversions in this quick guide.
- [B2C vs. DTC Marketing: What’s the Difference? [+ Strategy Examples from Bulk]](https://emarsystest.com/learn/blog/b2c-vs-dtc-marketing/): Discover the key distinctions between B2C and DTC models, complete with examples and actionable strategies.
- [20+ SMS Marketing Statistics (With Sources) to Know in 2025](https://emarsystest.com/learn/blog/sms-marketing-statistics/): Discover 20+ SMS marketing statistics that show how SMS drives engagement, boosts ROI & enhances the omnichannel customer experience.
- [SAP Emarsys Achieves New Heights: G2 Winter 2025 Report Highlights](https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-g2-winter-2025-report-highlights/): See what's new in the G2 Winter 2025 Report for SAP Emarsys, including new leader badges, customer reviews, and more.
- [We’re Now SAP Emarsys](https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/): We’re celebrating the journey of our brand as we kick off 2025 with an exciting new look and feel as SAP Emarsys.
- [What Is Personalized Marketing?](https://emarsystest.com/learn/blog/what-is-personalized-marketing/): Learn how to personalize your marketing efforts and connect deeper with your customers than any competitor.
- [AI in E-Commerce: 6 Ways New-Age Tech is Driving Store Growth](https://emarsystest.com/learn/blog/ai-in-e-commerce/): E-commerce brand? Discover 6 ways new-age, AI-powered tech like SAP Emarsys is helping online stores achieve impressive growth.
- [Email Marketing Campaigns: 3 Examples We Love](https://emarsystest.com/learn/blog/email-marketing-campaign-examples/): Need inspiration for your email marketing strategy? Take a look at these three examples from leading brands.
- [2024 in Review: Customer-Centric Product Innovation from SAP Emarsys](https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/): 
- [4 Ways Brisbane Airport Uses Customer Journey Analytics to Enhance the Customer Experience](https://emarsystest.com/learn/blog/brisbane-airport-customer-journey-analytics-customer-experience/): Discover how Brisbane Airport uses data-backed customer journey analytics to deliver personalized experiences that drive measurable results.
- [From Donuts to Data: 7 Lessons from Krispy Kreme’s Omnichannel Marketing Journey](https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/): Discover the 7 lessons donut giants Krispy Kreme learned on their journey to omnichannel marketing success.
- [8 Tips to Perfect Your Omnichannel Mobile Marketing Strategy](https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/): Building an omnichannel mobile marketing strategy? Strengthen its foundations and improve your output with these 8 tips.
- [The 4 Core Components of a Successful Loyalty Campaign](https://emarsystest.com/learn/blog/core-components-successful-loyalty-campaign/): Join us as we take a look at the four crucial aspects of any successful loyalty program, complete with actionable examples.
- [3 Lifecycle Marketing Examples to Inspire Your Omnichannel Strategy](https://emarsystest.com/learn/blog/lifecycle-marketing-examples/): Want to level up your lifecycle marketing? Get inspired by these examples from Happy Socks, Brisbane Airport, & Village Roadshow Theme Parks.
- [Black Friday 2024 Recap: The Holidays Go Mobile (And Omnichannel)](https://emarsystest.com/learn/blog/black-friday-2024-recap/): This Black Friday weekend, we saw a 10% year-over-year growth in customer engagements! Read on for insights & inspiration.
- [SAP Emarsys November 2024 Product Release](https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/): Our November Product Release blog highlights new features that support intelligent targeting, optimized analysis & seamless data integration.
- [The Essentials of a Modern Mobile Marketing Strategy](https://emarsystest.com/learn/blog/the-essentials-of-a-modern-mobile-marketing-strategy/): 
- [8 Best Tiered Loyalty Program Examples for Customer Retention](https://emarsystest.com/learn/blog/best-tiered-loyalty-programs/): Discover the best practices for creating tiered loyalty programs & get inspired by examples from 8 successful brands.
- [Holiday Loyalty for Retailers: AI-Powered Mobile Strategies for Black Friday & Beyond](https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/): Looking to drive loyalty and retention this holiday season? Discover how you can leverage mobile marketing to hit your retail goals.
- [Omnichannel Retail: Definition, Strategies & Tactics](https://emarsystest.com/learn/blog/omnichannel-retail-strategy/): 
- [Weather Update: How Analytics Can Help Businesses Predict the Unpredictable](https://emarsystest.com/learn/blog/how-analytics-can-help-businesses-predict-the-unpredictable/): It’s part of most people’s daily routine—checking the weather app before heading out or making plans for the weekend. But...
- [What is E-Commerce Marketing? Strategies & Tips to Drive Online Sales](https://emarsystest.com/learn/blog/what-is-ecommerce-marketing/): Explore the world of e-commerce and learn how to leverage various marketing channels and tactics to develop an unbeatable e-commerce marketing strategy.
- [Multichannel vs Omnichannel: What is the Difference?](https://emarsystest.com/learn/blog/multi-channel-marketing-omnichannel/): Learn the difference between multichannel marketing and omnichannel marketing, and see how these approaches can be used to drive customer engagement for your brand.
- [10 Retail Brands with the Best Customer Loyalty Programs](https://emarsystest.com/learn/blog/best-retail-customer-loyalty-programs/): Customer loyalty programs are key for retaining customers. Discover 10 brands with the best customer loyalty programs in retail.
- [Using AI to Drive Business Outcomes Across Industries: From Inspiration to Implementation](https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/): AI Marketing, from inspiration to implementation. How do you use AI Marketing to drive business outcomes? Info from across industries.
- [8 Examples of Omnichannel Retail Experiences](https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers/): Join us as we explore 8 examples of engaging omnichannel retail marketing from some of the world's brightest brands.
- [SAP Emarsys Q3 2024 G2 Accomplishments: Continuing to Lead the Way in Marketing Technology](https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/): SAP Emarsys Q3 2024 G2 results are in, and we've been named a leader in several key fields. Learn about advancements in mobile marketing and more.
- [32 Customer Loyalty Statistics Your Business Needs to Know in 2025](https://emarsystest.com/learn/blog/customer-loyalty-statistics/): Discover 32 customer loyalty & retention statistics you can use to inform your customer engagement strategy in 2025 and beyond.
- [How to Increase Customer Loyalty and Retention](https://emarsystest.com/learn/blog/increase-customer-loyalty-retention/): Learn how to create an engaging online experience that drives loyalty and keeps customers coming back for more.
- [Transform Your CPG Marketing Strategy: Use Cases with Videos!](https://emarsystest.com/learn/blog/transform-your-cpg-marketing-strategy-use-cases-with-videos/): This series of short videos helps unlock ways to transform your CPG marketing strategy using omnichannel consumer experiences.
- [Key Insights on Customer Loyalty for Hong Kong Retail Landscape](https://emarsystest.com/learn/blog/hong-kong-retail-landscape/): Key insights into the Hong Kong retail landscape and how marketers can create omnichannel experiences that boost loyalty.
- [Power to the Marketer Los Angeles: Sara Richter on her Hollywood Homecoming](https://emarsystest.com/learn/blog/power-to-the-marketer-los-angeles-sara-richter-on-her-hollywood-homecoming/): Power to the Marketer Los Angeles on September 19 2024 offers insights into AI in marketing, omnichannel engagement, and more.
- [How to Choose the Best B2C Software for Your E-Commerce Business [Expert Advice]](https://emarsystest.com/learn/blog/how-to-choose-the-best-b2c-ecommerce-software/): In the market for B2C e-commerce software? This guide has everything you need to ensure you find the right provider for your business.
- [SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry, and Enterprise Updates](https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/): Learn about the SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry and Enterprise Updates.
- [How to Create a CPG Experience That Drives Loyalty](https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/): Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan!
- [3 Examples of Sports & Entertainment Brands Crushing Omnichannel Fan Engagement](https://emarsystest.com/learn/blog/omnichannel-fan-engagement-examples-sports-entertainment/): Hear 3 stories of sports and entertainment businesses creating consistent omnichannel experiences that drive profitable growth.
- [G2 Ratings Are in for Q2 ’24: Here’s How SAP Emarsys Ranked](https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/): There’s no better gauge of how a business is serving its customers than the feedback of the customers themselves. At...
- [12 Types of Email Marketing Campaigns That Drive Results (+ Examples)](https://emarsystest.com/learn/blog/types-of-email-campaigns/): Discover 12 different types of email campaigns and learn how they can be used to boost your email marketing strategy.
- [What is Benchmarketing?](https://emarsystest.com/learn/blog/what-is-benchmarketing/): Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success.
- [Demystifying AI ](https://emarsystest.com/learn/blog/demystifying-ai/): You can’t attend a marketing event or open your favorite marketing insights newsletter without reading about AI. Is it hype?...
- [The 2024 Power to the Marketer Festival: Omnichannel and AI Masterclass Recap](https://emarsystest.com/learn/blog/the-2024-power-to-the-marketer-festival-omnichannel-and-ai-masterclass-recap/): Get insighs from the 2024 Power to the Marketer Festival live and on-demand Omnichannel and AI Masterclass event.
- [SAP Emarsys June 2024 Product Release: AI Announcements, Omnichannel Innovations and more ](https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/): Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes.
- [How Tekmovil Grew Repurchases and Built Its DTC Business](https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/): Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs.
- [What is B2C Marketing? Definition, Challenges & Strategies](https://emarsystest.com/learn/blog/what-is-b2c-marketing/): B2C marketing refers to the tactics and strategies used to promote a company's products and services to individuals. Uncover essential tips to create your own B2C marketing strategy.
- [Power to the Marketer 2024 - 6 Sessions You Won’t Want to Miss](https://emarsystest.com/learn/blog/power-to-the-marketer-2024-6-sessions-you-wont-want-to-miss/): Find out which brands, speakers and sessions are not to be missed at this year's Power to the Marketer Omnichannel & AI Masterclass.
- [10 Ways to Improve Your Digital Marketing Strategy](https://emarsystest.com/learn/blog/10-ways-to-improve-your-digital-marketing-strategy/): Enhance your digital marketing strategy with these 10 effective methods to increase customer engagement and drive conversions.
- [Power to the Marketer 2024: What’s in Store for this Year’s Omnichannel & AI Masterclass](https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/): Join us for Power to the Marketer 2024 as we embrace the challenges of modern marketing & celebrate the work of marketers around the globe.
- [Pillars of Personalization: 5 Ways to Drive Personalization at Scale with AI](https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/): Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale.
- [Pillars of Personalization: 8 Smart Strategies to Drive Customer Loyalty at Scale](https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/): Discover 8 strategies to help you keep your customers coming back, featuring expert advice from our technology partner, Annex Cloud.
- [Why SAP Emarsys Welcomes the New EU AI Act](https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/): The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards.
- [Pillars of Personalization: 3 Strategies for Connected Commerce Experiences](https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/): Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys.
- [Pillars of Personalization: How to Capture Customer Data (with Examples)](https://emarsystest.com/learn/blog/how-to-capture-customer-data/): Discover the steps you need to build a data capture strategy that powers relevant, personalized customer engagements.
- [How Expert Solution Partners Bring SAP Emarsys to their Clients](https://emarsystest.com/learn/blog/how-expert-solution-partners-bring-emarsys-to-their-clients/): For over 25 years, hmmh has supported companies around the globe in their digital processes. Based in Germany, with clients...
- [Omnichannel Marketing Mastery: 4 Brands that have Perfected Personalization](https://emarsystest.com/learn/blog/omnichannel-personalization-examples/): Discover how these 4 brands have mastered the art and science of omnichannel marketing to deliver personalized customer experiences.
- [What Is Content Personalization & Why Do You Need It?](https://emarsystest.com/learn/blog/what-is-content-personalization/): From definitions to benefits and real-world examples, discover everything you need to know about content personalization.
- [Top 8 Customer Engagement Metrics and How to Track Them](https://emarsystest.com/learn/blog/top-customer-engagement-metrics/): Discover the essential customer engagement metrics vital for business success and how they impact customer relationships and drive growth.
- [4 Omnichannel Trends for Retail in 2024](https://emarsystest.com/learn/blog/omnichannel-retail-trends/): Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels.
- [How Personalization and Value Exchanges Drive Customer Loyalty](https://emarsystest.com/learn/blog/how-personalization-and-value-exchanges-drive-customer-loyalty/): Get key highlights and short videos from this podcast hosted by Sinch. Learn how to drive loyalty with value exchanges and personalization.
- [SAP Emarsys Product Release Roundup 2023](https://emarsystest.com/learn/blog/emarsys-product-release-roundup-2023/): Discover the biggest updates we’ve released this year that have empowered you, as a marketer, to drive tangible business outcomes. 
- [24 Customer Engagement Statistics Your Brand Can't Ignore in 2024](https://emarsystest.com/learn/blog/customer-engagement-statistics/): From original research and market-leading sources, discover 24 statistics that prove the power customer engagement holds.
- [Top 4 Customer Win-Back Strategies for Success](https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/): A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged.
- [Black Friday 2023 Recap: Powering Omnichannel Engagement and Lasting Loyalty](https://emarsystest.com/learn/blog/black-friday-2023-recap/): Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements.
- [3 Research-Backed Tips for Increasing Customer Loyalty](https://emarsystest.com/learn/blog/3-research-backed-tips-for-increasing-customer-loyalty/): Get insights to fuel your loyalty-building customer engagement strategy, based on new research from SAP Emarsys’ Customer Loyalty Index 2023 report.
- [SAP Emarsys October Release 2023: Empowering Marketers Through Innovation](https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/): New innovations in the SAP Emarsys October Release 2023 empower marketers to reach more customers, boost loyalty & accelerate business results.
- [Recognition for SAP Emarsys: Q3 2023 G2 Ratings Analysis](https://emarsystest.com/learn/blog/recognition-for-emarsys-q3-2023-g2-ratings-analysis/): At Emarsys, we often counsel the brands we work with that building trust with their customers is one of the...
- [Strategies to Give You an Edge for 2023 Holiday Readiness (Webinar Recap)](https://emarsystest.com/learn/blog/strategies-to-give-you-an-edge-for-2023-holiday-readiness-webinar-recap/): Feeling pressed about those peak-season marketing goals? Get consumer insights and engagement strategies to help you edge out the competition.
- [6 Holiday-Readiness Tips from Customer Engagement Experts](https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/): Read now for 6 actionable holiday-readiness tips from customer engagement experts Mention Me, Movable Ink, and Wunderkind.
- [What Does the iOS17 Update Mean for Marketers?](https://emarsystest.com/learn/blog/what-does-the-ios17-update-mean-for-marketers/): Many brands are wondering: what does the iOS17 update mean for marketers? Read on for insights, and the changes we see on the horizon.
- [5 Reasons Why Customer Engagement is the Key to Brand Loyalty](https://emarsystest.com/learn/blog/customer-engagement-and-loyalty-5-reasons/): Discover 5 powerful reasons why customer engagement reigns supreme for driving brand loyalty and accelerating business outcomes.
- [5 Customer Engagement Strategies for Leading E-Commerce Brands](https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/): Boost e-commerce success with 5 proven customer engagement strategies for top brands. Elevate customer experience & drive sales.
- [5 Ways to Extend Your Digital Advertising on the Open Internet](https://emarsystest.com/learn/blog/5-ways-to-extend-your-digital-advertising-on-the-open-internet/): In this guest article, discover how enriched data enables you to put the customer at the center of your marketing.
- [2023 Customer Engagement Trends and Technologies](https://emarsystest.com/learn/blog/2023-customer-engagement-trends-and-technologies/): Discover the latest 2023 customer engagement trends and technologies to help you deliver better customer experiences and drive business results.
- [3 Key Reasons Why Top Retail Brands Are Investing in Customer Engagement Platforms](https://emarsystest.com/learn/blog/3-reasons-retail-brands-are-investing-in-customer-engagement-platforms/): Discover why leading retail brands are investing in customer engagement platforms to boost loyalty, sales, and revenue-driving personalization.
- [How AI Technology Will Transform Customer Engagement](https://emarsystest.com/learn/blog/how-ai-technology-will-transform-customer-engagement/): Learn how AI will revolutionize customer engagement with better personalization, improved CX, and seamless omnichannel experiences.
- [SAP Emarsys July Release 2023: New Innovations to Empower Marketers ](https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/): Discover how the SAP Emarsys July Release 2023 brings more power to marketers and drives more omnichannel customer engagement.
- [SAP Emarsys Shines as a Leader: Q2 2023 G2 Ratings Analysis](https://emarsystest.com/learn/blog/emarsys-shines-as-a-leader-q2-2023-g2-ratings-analysis/): At Emarsys, we’ve found that in the ever-evolving landscape of marketing technology, it’s critical to stay ahead of the curve....
- [10 Ready-to-Deploy Omnichannel Marketing Tactics Your Strategy Needs](https://emarsystest.com/learn/blog/10-ready-to-deploy-omnichannel-marketing-tactics-your-strategy-needs/): Discover the must-have omnichannel marketing tactics that the most successful brands leverage to increase customer engagement, loyalty, and revenue.
- [The Power of Data to Drive Loyalty](https://emarsystest.com/learn/blog/the-power-of-data-to-drive-loyalty/): Collecting the right data will help you engender loyalty in your best customers. Explore the power of data to drive loyalty.
- [2023 Power to the Marketer Festival: Omnichannel Masterclass Recap](https://emarsystest.com/learn/blog/2023-power-to-the-marketer-festival-omnichannel-masterclass-recap/): Discover insights and strategies from brands like Estée Lauder, Spoonflower, Walla, BrandAlley, Hobbii, Ochsner Sport, and more, as revealed during the Power to the Marketer Festival’s live Omnichannel Masterclass event.
- [How SAP Emarsys Is Bringing FC Bayern Family Even Closer Together](https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/): SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key!
- [23+ Omnichannel Marketing Statistics You Need to Know](https://emarsystest.com/learn/blog/omnichannel-marketing-statistics/): Discover the most relevant omnichannel marketing statistics and learn how your marketing team can use them to engage more customers and drive results.
- [The 2023 Power to the Marketer Festival: What’s It About, What’s In Store, and What You’ll Learn](https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/): See how the 2023 Power to the Marketer Festival, in association with Vogue Business, showcases marketers elevating the art and science of marketing.
- [Omnichannel Marketing Examples to Inspire Your Strategy](https://emarsystest.com/learn/blog/omnichannel-marketing-examples/): See five examples of real brands using omnichannel marketing to drive customer engagement and loyalty, and deliver better business results.
- [5 Pillars of the Omnichannel Customer Journey [+ Examples]](https://emarsystest.com/learn/blog/omnichannel-customer-journey/): Explore the five key pillars that drive customer engagement, satisfaction, and loyalty in the digital age, and unlock the secrets to crafting an exceptional omnichannel strategy.
- [Brand Advocacy: Your Secret Weapon for Sustainable Growth & Customer Retention](https://emarsystest.com/learn/blog/brand-advocacy/): In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy.
- [G2 Spring 2023 Report: SAP Emarsys Leads in Personalization, Customer Journey Analytics, and More](https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/): At Emarsys, we are keenly aware that customers are our lifeblood. When they’re doing well, we thrive. Nothing is better...
- [Understanding the 4 Ps of Marketing Through Digital Transformation](https://emarsystest.com/learn/blog/4-ps-of-marketing-importance/): Automation, Artificial Intelligence, Machine Learning & Data Analytics have revolutionized the marketing industry. Learn new ways to implement the 4 Ps of Marketing.
- [How Top Brands Use Omnichannel Marketing for Better Relationships, Retention, & Revenue](https://emarsystest.com/learn/blog/top-brands-using-omnichannel-marketing-for-better-relationships-retention-revenue/): See how top brands like Happy Socks and French Connection use personalized omnichannel marketing to increase customer loyalty and drive business results.
- [Personalized Omnichannel Marketing & Where to Begin](https://emarsystest.com/learn/blog/personalized-omnichannel-marketing-where-to-begin/): Read more to discover what personalized omnichannel marketing is and how to get started with creating a strategy for your business.
- [SAP Emarsys Spring Release 2023: Updates to Help You Save Time, Improve CX, and Drive Loyalty](https://emarsystest.com/learn/blog/emarsys-spring-release-2023/): Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀
- [Beauty Pie & Innovasport: Real Brands Driving Real Marketing Results](https://emarsystest.com/learn/blog/real-brands-driving-real-marketing-results/): Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement.
- [How SAP Emarsys Brings More Power to Marketers with ChatGPT and AI](https://emarsystest.com/learn/blog/how-sap-emarsys-brings-more-power-to-marketers-with-chatgpt-and-ai-marketing-technology/): Hear from John Rice, Chief Architect at SAP Emarsys, as he shares SAP Emarsys’s vision to bring more power to marketers with ChatGPT and AI technology.
- [Retail Trends: Retention and Loyalty Are Driving Marketing Strategies in 2023](https://emarsystest.com/learn/blog/retail-trends-retention-and-loyalty-are-driving-marketing-strategies-in-2023/): Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies.
- [Retail Trends: Applying Your Data for a Competitive Advantage](https://emarsystest.com/learn/blog/retail-trends-applying-your-data-for-a-competitive-advantage/): What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the...
- [Cookies Are Going Away - What's a Marketer To Do?](https://emarsystest.com/learn/blog/cookies-are-going-away-whats-a-marketer-to-do/): As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022,...
- [4 Ways to Create a Winning Multi-Channel Marketing Strategy](https://emarsystest.com/learn/blog/winning-multi-channel-marketing-strategy/): Learn to build a successful multichannel marketing strategy that increases brand visibility, trust, and customer loyalty.
- [10 Martech Capabilities That Maximize Your ROI](https://emarsystest.com/learn/blog/10-martech-capabilities-that-maximize-your-roi/): A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations.
- [What is Data-Driven Advertising? Definition, Strategies, & Trends](https://emarsystest.com/learn/blog/definitive-guide-data-driven-advertising/): Use data-driven advertising to automate and scale the delivery of communications to customers on a 1-to-1 level. Read more to learn how.
- [G2 2023 Best Software Awards: SAP Emarsys Named One of the Best Marketing and Commerce Products](https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/): Discover why SAP Emarsys was named one of the Best Marketing Products and Best Commerce Products in the G2 2023 Best Software Awards.
- [Retail Trends: Planning Your 2023 Retail Strategy & Execution Amidst Rising Challenges](https://emarsystest.com/learn/blog/planning-your-2023-retail-strategy-execution-amidst-rising-challenges/): Insights from Retail TouchPoints and SAP Emarsys reveal critical challenges retailers will face as they prepare and execute their 2023 marketing strategies.
- [9 Ways to Deliver a Successful Email Marketing Campaign in 2023](https://emarsystest.com/learn/blog/successful-email-marketing-campaign/): Create successful email marketing campaigns with all the necessary tips and tricks you need to know to drive conversions and build a strong email list.
- [G2 Winter 2022 Report: How SAP Emarsys Leads in User Adoption, Customer Satisfaction, and More](https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/): After a strong 2022, we are happy to announce that we ended the year with our best G2 report yet....
- [Multichannel Marketing in 2023: What It Is, Why It Matters, and How to Master It](https://emarsystest.com/learn/blog/what-is-multichannel-marketing/): Multichannel marketing uses a single strategy across multiple channels, leverages the power of data, and engages with customers to drive conversions and build loyalty. Learn more.
- [What's Coming in 2023, Plus 2022 in Review](https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/): This past year has been a fast-moving one for us and our customers. While consumer behavior continues to evolve, we’re...
- [Black Friday 2022 Recap: SAP Emarsys Delivers Omnichannel Customer Engagements](https://emarsystest.com/learn/blog/black-friday-2022-recap/): We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements.
- [Power to the Marketer: 5 MORE Can’t-Miss Sessions](https://emarsystest.com/learn/blog/5-more-cant-miss-sessions/): The festival may be over, but this is one celebration that never ends. Catch these 5 stand-out sessions you may have missed!
- [3 Ways Happy Socks Uses Connected Data to Deliver Better Customer Experiences](https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/): Discover how Happy Socks uses connected data to achieve their vision of customer engagement and deliver better experiences.
- [Customer Loyalty Index 2022: A Review of French Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-france/): New research from SAP Emarsys reveals what French customer loyalty looks like in today's world of always-on, digital-first retail and commerce.
- [Customer Loyalty Index 2022: A Review of US Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-states/): New research from SAP Emarsys reveals what US customer loyalty looks like in today's world of always-on, digital-first retail and commerce.
- [Customer Loyalty Index 2022: A Review of Australia Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-australia/): New research from SAP Emarsys reveals what Australian customer loyalty looks like in today's world of always-on, digital-first retail and commerce.
- [Customer Loyalty Index 2022: How Loyalty Is Changing Amongst Consumers Globally](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/): Research from SAP Emarsys's Customer Loyalty Index 2022 reveals what loyalty looks like in today's world of always-on, digital-first retail and commerce.
- [Customer Loyalty Index 2022: A Review of UK Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-kingdom/): New research from SAP Emarsys reveals what UK customer loyalty looks like in today's world of always-on, digital-first retail and commerce.
- [Customer Loyalty Index 2022: A Review of German Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-germany/): New research from SAP Emarsys reveals what German customer loyalty looks like in today's world of always-on, digital-first retail and commerce.
- [5 Strategies That Mature Marketing Teams Use to Maximize Omnichannel Results](https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/): Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty.
- [Power to the Marketer: 5 Can't Miss Sessions](https://emarsystest.com/learn/blog/5-cant-miss-sessions/): Catch up on the Power to the Marketer Festival with these 5 can't miss sessions with insights from brands such...
- [SAP Emarsys Autumn Release 2022: New Features and Innovations to Empower Marketers](https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/): Discover how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement.
- [Exploring Sustainability, Fashion, & Marketing with PANGAIA](https://emarsystest.com/learn/blog/exploring-sustainability-fashion-and-marketing-with-pangaia/): Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview.
- [Day 3 Recap: Reaching New Audiences with Constant Innovation](https://emarsystest.com/learn/blog/day-3-recap-reaching-new-audiences-with-constant-innovation/): Catch up on Day 3 of the festival, including mainstage keynotes, must-watch sessions, insights from brands such as TikTok, Vogue,...
- [Day 2 Recap: Aligning Omnichannel Marketing, CX, and Revenue](https://emarsystest.com/learn/blog/power-to-the-marketer-day-2-recap-gibson-guitars-forrester-emarsys-keynote/): Get the recap of Day 2 of the festival — highlights from Forrester, the SAP Emarsys Product Keynote, Gibson Guitars, stand-out sessions, and more!
- [Consumers Will Increase Spending on Black Friday](https://emarsystest.com/learn/blog/black-friday-making-the-most-of-the-big-day-duplicate/): Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.
- [New SAP Emarsys Innovations to Bring More Power to Marketers](https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/): Learn how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement.
- [Day 1 Recap: Leading the Way to Better Customer Engagement](https://emarsystest.com/learn/blog/day-1-recap-leading-the-way-to-better-customer-engagement/): Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky.
- [Celebrating Marketers Across the Globe — Live Online, In-Person & On-Demand](https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/): Learn how SAP Emarsys in association with Vogue Business is bringing marketers around the world together for a global celebration during the Power to the Marketer Festival.
- [Movable Ink, Accenture & Dynamic Yield Reveal New Tech Trends for 2022](https://emarsystest.com/learn/blog/tech-trends-for-2022/): Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now!
- [What the Android 13 Update Means for Marketers](https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/): There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. Read more!
- [Speakers Revealed for Power to the Marketer Festival: Disney, Happy Socks, Forrester to Headline](https://emarsystest.com/learn/blog/power-to-the-marketer-sessions/): Check out a star-studded lineup of top speakers from global retailers at Power to the Marketer October 4-6. Learn more and register.
- [Beyond Black Friday: 3 Engagement Strategies to Maximize Post-Holiday Results](https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/): Discover three essential post-holiday customer engagement strategies to maximize customer growth and revenue beyond Black Friday.
- [Black Friday: Making the Most of the Big Day](https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/): Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.
- [Why Marketers Deserve to Be Celebrated (And How We’re Celebrating Them!)](https://emarsystest.com/learn/blog/why-marketers-deserve-to-be-celebrated-and-how-were-celebrating-them/): We’re celebrating marketers at the Power to the Marketer Festival. Read more to see what’s in store.
- [Reshaping Customer Experience](https://emarsystest.com/learn/blog/reshaping-customer-experience/): Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how.
- [Preparing for Big Black Friday Results](https://emarsystest.com/learn/blog/preparing-for-big-black-friday-results/): Black Friday results begin with planning. Check out these tips for marketers to maximize your Black Friday revenue.
- [We’re a Leader in Personalization Engines for a 4th Consecutive Year](https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/): We’ve been named a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines. Learn 5 ways SAP Emarsys helps brands build and scale personalized omnichannel experiences.
- [Tips for Boosting Brand Loyalty & Customer Loyalty through Personalization](https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/): Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH.
- [Steering Clear of Slow Implementation Quicksand](https://emarsystest.com/learn/blog/steering-clear-of-slow-implementation-quicksand/): Is your marketing team hurting from a slow implementation with your new vendor? Learn how SAP Emarsys makes implementation smoother for quicker time to value.
- [AI for Marketing: A Deep Dive](https://emarsystest.com/learn/blog/ai-for-marketing-a-deep-dive/): Learn how marketers can use the power of artificial intelligence to drive real-time personalization, increase ROI, and make better decisions.
- [5 Reasons to Attend the Power to the Marketer Festival](https://emarsystest.com/learn/blog/5-reasons-to-attend-the-power-to-the-marketer-festival/): The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth.
- [The Ultimate Guide To Building A B2C Marketing Strategy](https://emarsystest.com/learn/blog/b2c-marketing/): Discover tips for a successful B2C marketing strategy, along with a rundown of how to build a strategy, how B2C marketing works, and more.
- [Measure, Analyze, and Optimize Your Way to 1:1 Marketing Success](https://emarsystest.com/learn/blog/measure-analyze-and-optimize-personalized-marketing-success/): Learn how marketers can maximize the impact of omnichannel personalization and prove ROI by measuring and analyzing their 1:1 marketing efforts.
- [G2 Summer 2022 Report: SAP Emarsys Leads the Way in Loyalty & Implementation](https://emarsystest.com/learn/blog/g2-summer-report-2022/): Software review platform G2 has released its 2022 summer report. SAP Emarsys ranked highly in several key categories. Read more!
- [5 Successful Omnichannel Retailing Examples](https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers-2/): Omnichannel retailing is vital in providing customers a seamless integrated shopping experience. Discover these 5 successful omnichannel retailing examples.
- [The Magic Bullet to Scaling Personalization Is AI Marketing](https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/): Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes.
- [The Break-Up Series: Overcoming the Perils of Platform Overload](https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/): Too many platforms in your martech stack? Learn how SAP Emarsys makes omnichannel customer engagement easy with one single platform.
- [Join Us in Celebration at the Power to the Marketer Festival](https://emarsystest.com/learn/blog/join-us-in-celebration-at-the-power-to-the-marketer-festival/): You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish!
- [Cross-Channel Retailing: Definition and Tactical Examples](https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/): Provide shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy.
- [Welcome to Shoptalk Europe 2022: Retail’s Boldest Pioneers](https://emarsystest.com/learn/blog/shoptalk-europe-2022/): Join us and 3,000+ other decision makers from global retailers at Shoptalk Europe, retail’s premier event. Read more!
- [The Future of Omnichannel Retailing](https://emarsystest.com/learn/blog/the-future-of-omnichannel-retailing/): Discover everything a retailer should know about omnichannel retail and what the future of omnichannel retail holds. Learn more.
- [Learn How SAP Emarsys and Movable Ink Take a Customer-Centric Approach to Marketing Campaigns at Think Summit](https://emarsystest.com/learn/blog/emarsys-and-movable-ink-take-a-customer-centric-approach-to-marketing-campaigns/): How can you find the right balance between privacy and personalization? Partner with martech that automates customer-centric experiences. Learn more at Think Summit 2022.
- [6 Examples of Cross-Channel Tactics That Drive Results](https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/): To stand out from competition, brands need to engage with customers on the right channels. Learn examples of cross channel tactics that work.
- [The Break-Up Series: Spotting Cross-Channel Personalization Red Flags](https://emarsystest.com/learn/blog/spotting-cross-channel-personalization-red-flags/): Is it time to break up with your marketing cloud? Learn how SAP Emarsys makes cross-channel personalization easy and seamless, while other tools struggle.
- [How Marketers are Meeting Customers Where They’re At with Personalized Experiences](https://emarsystest.com/learn/blog/how-marketers-meet-customers-where-they-are-at-with-cross-channel-personalized-experiences/): Learn how top brands drive revenue by meeting customers where they’re at, on the channels they prefer, with personalized 1:1 content they want.
- [What Real-Time Content Looks Like in 2022](https://emarsystest.com/learn/blog/what-real-time-content-looks-like-in-2022/): Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue.
- [7 Best Practices for Mobile-Friendly Emails That Drive Results](https://emarsystest.com/learn/blog/7-best-practices-for-mobile-friendly-emails-that-drive-results/): Create a winning mobile-friendly email marketing strategy with these 7 email marketing mobile best practices that drive customer engagement and revenue.
- [8 Essential Customer Engagement Emails for E-commerce Marketers](https://emarsystest.com/learn/blog/8-essential-customer-engagement-emails-for-e-commerce-marketers/): Emails help create lasting impressions and foster long-term relationships with your customers. Discover different types of customer engagement emails to send now.
- [5 Email Marketing Challenges & How to Fix Them](https://emarsystest.com/learn/blog/5-email-marketing-challenges-how-to-fix-them/): Although incredibly impactful, email marketing comes with difficulties. Discover the top 5 email marketing challenges and how to fix them.
- [Power Up Your Email: Learn and Grow from Your Negative Metrics](https://emarsystest.com/learn/blog/power-up-your-email-learn-and-grow-from-your-negative-metrics/): Learn why you must face and address your negative email metrics in order to build an email marketing strategy that yields growth and revenue.
- [What You Should Know About the Cross-Channel Customer Experience](https://emarsystest.com/learn/blog/learn-blog-cross-channel-customer-experience/): Creating a seamless cross-channel customer journey is vital to ensure customers have a smooth customer journey across platforms. Read more!
- [Top 6 Benefits of Cross-Channel Marketing](https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/): Cross-channel marketing provides a seamless and consistent customer experience across every touchpoint. Click to read more and learn how this benefits your brand and your customers.
- [Building the Perfect Customer Lifecycle Email That Drives Conversions](https://emarsystest.com/learn/blog/building-the-perfect-customer-lifecycle-email-that-drives-conversions/): Customer lifecycle emails consider the buyer’s journey and send triggered and personalized messages to the right person at exactly the right time. Learn more.
- [How SAP Emarsys Empowers Email Marketers](https://emarsystest.com/learn/blog/how-emarsys-empowers-email-marketers/): Learn how SAP Emarsys empowers email marketers worldwide and why we believe Forrester named us a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report.
- [Apple Mail Privacy: First 6 Months After AMPP](https://emarsystest.com/learn/blog/apple-mail-privacy/): In this blog we summarize what we have seen in the data so far after AMPP was introduced. Learn what we’ve seen in click and open rates, too.
- [SAP Emarsys Spring Release 2022 Webinar Recap](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/): The summary of our SAP Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations.
- [Record Coverage for SAP Emarsys in the G2 Spring 2022 Reports](https://emarsystest.com/learn/blog/2022-g2-reports/): G2 has announced its annual reports for Spring 2022. SAP Emarsys was featured in 157 awards this year. Learn more.
- [Build Meaningful Relationships and Increase Customer Loyalty by Providing Value](https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/): Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences.
- [Power Up Your Email: How Email Marketing Strategy Impacts Deliverability](https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/): Learn how email marketing strategy and deliverability are linked, and how personalized email can improve deliverability, conversions, and revenue.
- [Putting Emotion into the CEO Role on International Women's Day](https://emarsystest.com/learn/blog/putting-emotion-into-the-ceo-role-on-international-womens-day/): "You're being emotional," they say to women. "Good!" says CEO Joanna Milliken. Read how she strives to #BreakTheBias.
- [Interview with Christine Novak Celebrating Her First 90 Days as Senior Vice President](https://emarsystest.com/learn/blog/interview-with-christine-novak-on-her-first-90-days-as-svp/): SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the...
- [SAP Emarsys Spring Release 2022: Giving Marketers More Power to Connect and Grow](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/): See how 25+ new features and enhancements in the SAP Emarsys Spring Release 2022 will help marketers make an impact and connect with customers.
- [Omnichannel Marketing: Connect with Customers on Their Preferred Channel (Not Yours!)](https://emarsystest.com/learn/blog/omnichannel-marketing-connect-with-customers-on-their-preferred-channel-not-yours/): Omnichannel isn’t about how many channels you use, but how you use them. Learn about omnichannel marketing and why you should make it a priority.
- [How Fashion Retailers Can Connect with Customers in 2022: Q&A with Joanna Milliken](https://emarsystest.com/learn/blog/joanna-milliken-interview/): Joanna Milliken, CEO at SAP Emarsys, shares insights on personalized marketing, tech trends, and more in a short Q&A.
- [Personalization with Context: The Cure-All for Your Email Marketing Ailments](https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/): See why personalized 1:1 email is essential for improving email deliverability, driving revenue, and enhancing the customer experience.
- [Customer Lifecycle Journey Mapping: 5 Steps To Follow](https://emarsystest.com/learn/blog/customer-lifecycle-journey-mapping-5-steps-to-follow/): The customer lifecycle journey mapping process is an effective way to visualize a customer’s needs along the way of their buyer journey. Discover our recommended journey mapping process.
- [Marketers! Reclaim Your Time with These Expert Tips](https://emarsystest.com/learn/blog/marketers-reclaim-your-time-with-these-expert-tips/): It’s no secret that personalization is the future of marketing. Get in-depth and actionable advice on how to use personalization to make your marketing content more effective in the era of digital transformation.
- [The Complete Guide to E-Commerce Email Marketing](https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/): E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP.
- [3 Trends Shaping the Future of ESPs](https://emarsystest.com/learn/blog/three-trends-for-email-service-providers/): Email service providers are becoming more innovative & sophisticated. In this webinar recap, learn 3 key trends shaping the future of email marketing.
- [G2 Winter 2022 Report: SAP Emarsys Is a Leader in Personalization, Marketing Analytics, and More](https://emarsystest.com/learn/blog/g2-winter-2022-report-emarsys-is-a-leader-in-personalization-marketing-analytics-and-more/): The G2 Winter Report 2022 has just been released, and SAP Emarsys is proud to be named a leader in the industry once again.
- [How to Evaluate MarTech and Make a Switch](https://emarsystest.com/learn/blog/how-to-evaluate-martech-and-make-a-switch/): With the multitude of martech options available, as well as budget cuts, it’s vital to choose a solution that does exactly what your company needs. Learn how to go about choosing the right martech solution, along with the most important criteria to consider before making your choice.
- [An Inside Look: How a Global SaaS Company Prioritizes Culture, People & Diversity](https://emarsystest.com/learn/blog/emarsys-culture-values/): You wear a badge of honor when you say “I work in tech.” At SAP Emarsys, that privilege is doubled… but so is the fun of serving global clients.
- [3 Progressive Profiling Flows That Lead to Better Customer Data](https://emarsystest.com/learn/blog/3-progressive-profiling-flows-that-lead-to-better-customer-data/): Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips.
- [How to Choose the Right Email Service Provider](https://emarsystest.com/learn/blog/how-to-choose-the-right-email-service-provider/): Choosing an email service provider (ESP) can be daunting. Learn more on how to choose the perfect ESP, important criterias to consider, and questions to ask.
- [FitForCommerce Index and its Benefits for Retailers](https://emarsystest.com/learn/blog/fitforcommerce/): The 2021 Index examines how 100 retailers & brands perform against 250+ criteria across web, mobile, and in-store. Learn more!
- [Greetings from New SAP Emarsys CEO, Joanna Milliken](https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/): Joanna Milliken opens up about stepping into the role of CEO at SAP Emarsys and her ambitions for the future of customer engagement.
- [Use Web Push to Increase Conversions & Retention [6 Use Cases]](https://emarsystest.com/learn/blog/web-push/): Learn how to use web push notifications to strengthen on-site identification, get around inbox clutter, and power up your shipping notifications, back-in-stock, and more.
- [How the SAP Emarsys Autumn Release 2021 Prepares Marketers for Anything](https://emarsystest.com/learn/blog/how-the-emarsys-autumn-release-2021-prepares-marketers-for-anything/): Discover how the SAP Emarsys Autumn Release 2021 helps prepare marketers for anything. Learn the key areas to focus on for driving customer growth and revenue under any condition.
- [Too Much Tech, Too Little Time: How Marketers Can Break Through Retail Roadblocks](https://emarsystest.com/learn/blog/too-much-tech-too-little-time-retail-marketing-roadblocks/): Marketers have more tech than ever before, but less time to leverage it. Learn how to overcome this all-too-common retail marketing roadblock and drive results.
- [Pumpkin Spiced Marketing Personalization in the SAP Emarsys Autumn Release 2021](https://emarsystest.com/learn/blog/emarsys-autumn-release-2021-blog/): Get spicy with the SAP Emarsys Autumn Release! Enhance 1:1 personalization with additional channels, new loyalty features, templates, and more.
- [Have You Seen These 5 Progressive Profiling Best Practices for Driving Customer Loyalty?](https://emarsystest.com/learn/blog/5-progressive-profiling-best-practices-for-driving-customer-loyalty/): Discover best practices for progressive profiling that will capture relevant customer information without sacrificing conversation rates
- [Don't Panic! Here Are the 5 Marketing Adjustments You Must Make for Apple’s iOS 15 📱](https://emarsystest.com/learn/blog/5-marketing-adjustments-for-ios-15/): Apple is making major changes to the way customers receive notifications and alerts with iOS 15. What else should you know about this major update and how can you as a marketer continue providing unique experiences for each of your customers? Find out right here.
- [G2 Fall 2021 Report: Why SAP Emarsys Is a Leader in Personalization, Marketing Automation, and More](https://emarsystest.com/learn/blog/g2-fall-2021-report-why-emarsys-leads-in-personalization-marketing-automation/): The G2 Fall 2021 report is here. Learn why SAP Emarsys ranks #1 in e-commerce personalization, is a leader in marketing automation, loyalty management, and more.
- [3 Email Automation Best Practices That Drive Conversions](https://emarsystest.com/learn/blog/three-email-automation-best-practices-that-drive-conversions/): Email automation enables you to foster better customer relationships and increase engagement. Explore best practices used by brands like PUMA Europe, Sony Electronics, and more.
- [Here Are the 5 Pillars of Customer Loyalty and Loyalty Programs](https://emarsystest.com/learn/blog/here-are-the-5-pillars-of-customer-loyalty-and-loyalty-programs/): Scaling your brand requires customers to continually buy from your brand. Make this happen by taking these 5 foundational steps to create loyal customers.
- [3 Killer Campaigns to Re-engage Dormant Shoppers on Black Friday 2021](https://emarsystest.com/learn/blog/3-campaigns-engage-shoppers-black-friday/): Learn the three ways to re-engage dormant shoppers during the most lucrative time of the year in this blog post.
- [10 Real-Life Examples of How Top Brands Create Long-Lasting Customer Loyalty](https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/): Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle.
- [Why You Can’t Ignore Your Past Customers This Black Friday... or Any Other Friday 📆](https://emarsystest.com/learn/blog/why-you-cant-ignore-your-past-customers-this-black-friday/): Are you ready for Black Friday 2021 and the flood of customers that you’ll gain? Find out how you can keep these customers engaged throughout the next year to increase your brand’s value.
- [Here's How Home Depot Transformed into an Omnichannel Marketing Expert](https://emarsystest.com/learn/blog/home-depot-omnichannel-marketing-expert/): Businesses of all sizes are always on the lookout for ways to save time, increase revenue, and profit. Find out how Home Depot did all this while forming deeper relationships with customers, both online and in-store.
- [How Innovasport Launched a Loyalty Program That Drove 350K Members in 2 Months](https://emarsystest.com/learn/blog/how-innovasport-launched-a-loyalty-program-that-drove-350k-members-in-2-months/): If launching loyalty programs were an Olympic event, Innovasport would take home gold. Learn their secrets for success.
- [Infographic: The History and Future of Black Friday](https://emarsystest.com/learn/blog/infographic-the-history-and-future-of-black-friday/): This visual guide explores the origin story behind Black Friday and outlines key ways retailers can prepare for the future.
- [5 Real Stories from Marketers Proving Analytics Are Sexy](https://emarsystest.com/learn/blog/5-real-stories-from-marketers-proving-analytics-are-sexy/): The 2021 Gartner® Magic Quadrant™ for Personalization Engines positions SAP Emarsys as a Leader. Find out why.
- [5 Customer Onboarding Best Practices to Boost Loyalty](https://emarsystest.com/learn/blog/customer-onboarding-best-practices/): An underwhelming onboarding experience can send your clients running. Discover customer onboarding best practices that will increase retention.
- [iOS 15 and the Future of Email Marketing](https://emarsystest.com/learn/blog/ios-15-and-the-future-of-email-marketing/): Apple will introduce a major email change in iOS 15. Learn how this affects your email marketing and what you can do about it.
- [SAP Emarsys maintains its position as a Leader in the 2021 Gartner®  Magic Quadrant™ for Personalization Engines](https://emarsystest.com/learn/blog/sap-emarsys-maintains-its-position-as-a-leader-in-the-2021-gartner-magic-quadrant-for-personalization-engines/): For the 3rd year in a row, we've been recognized as a leader in the Gartner 2021 MQ for Personalization Engines. Learn why AI matters for personalization.
- [5 Retail Executives, Experts & Entrepreneurs Share Insights You Can’t Miss [Video]](https://emarsystest.com/learn/blog/5-cant-miss-retail-insights/): Retail is poised for an omnichannel revival and refocus on retention. Hear 5 brand leaders share how they see it playing out. Watch now!
- [5 More Must-Watch Retail Revival Sessions: Success Strategies from Marketing Leaders](https://emarsystest.com/learn/blog/5-more-must-watch-success-strategies-from-marketing-leaders/): These 5 marketing leaders shared their success strategies with us at Retail Revival. Learn from them right here.
- [G2 Summer 2021 Report: SAP Emarsys Leads the Way in Personalization](https://emarsystest.com/learn/blog/g2-summer-2021-report-emarsys-leads-the-way-in-personalization/): A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged.
- [Save Your Marketing Team Hundreds of Hours with These 4 Time-Saving Tips from the SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/save-your-marketing-team-hundreds-of-hours/): You and your team can save about an entire month in time with the latest features and enhancements in the SAP Emarsys Summer Release 2021.
- [Prove the Value of Your Marketing and Tie It to Revenue with the SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/): It can be difficult and outright impossible for some marketers to view how their marketing efforts impact the revenue of their company. Find out how this is all about to change.
- [The Advantage of a Loyalty Program](https://emarsystest.com/learn/blog/the-advantage-of-a-loyalty-program/): With loyalty programs you can engage customers in an effective and entertaining way and strengthen your customer retention and repeat purchases. Learn more.
- [Everything Has Changed: The Rise of the Subscription and On-Demand Economies](https://emarsystest.com/learn/blog/the-rise-of-the-subscription-and-on-demand-economies/): Subscriptions seem to exist for just about everything. But the bigger question is: should your company offer a subscription? Let’s dive into why you may want to.
- [6 Effective E-Commerce Marketing Ideas to Implement](https://emarsystest.com/learn/blog/6-effective-e-commerce-marketing-ideas-to-implement/): Learn six e-commerce marketing ideas that leading brands are using to improve their strategy and deliver results for their business.
- [Will Apple’s Mail Privacy Protection Change Email Marketing Forever?](https://emarsystest.com/learn/blog/will-apples-mail-privacy-protection-change-email-marketing-forever/): Apple’s upcoming iOS 15, iPadOS, and macOS updates will include a major email change. Keep reading to learn how this affects your brand and what you can do about it.
- [More Time for Marketers: 3 Time-Saving Innovations Included in the SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/how-marketers-save-time-2021/): Learn how key features and enhancements in the SAP Emarsys Summer Release 2021 give marketers more power by giving them more time.
- [Using Post-Purchase Feedback to Drive Repeat Purchases](https://emarsystest.com/learn/blog/purchase-feedback-to-drive-repeat-purchases/): Your customer has finally made a purchase. Now, you’re wondering what you should do next. Learn how you can leverage post-purchase feedback to drive repeat sales.
- [3 Tips for Driving Customer Loyalty in the Era of Digital-First Retail](https://emarsystest.com/learn/blog/3-tips-for-driving-customer-loyalty-in-the-era-of-digital-first-retail/): Learn how to drive customer loyalty in this new digital era of retail with insights from the latest IMRG x SAP Emarsys retail report.
- [SAP-SAP Emarsys Is a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2021](https://emarsystest.com/learn/blog/sap-emarsys-forrester-wave-leader-2021/): The latest Forrester Wave™ is out. Find out how SAP scored after bringing SAP Emarsys into their family and why SAP-SAP Emarsys was named a strong performer.
- [9 E-Commerce Marketing Strategies to Put You Ahead of the Competition](https://emarsystest.com/learn/blog/nine-e-commerce-marketing-strategies-to-put-you-ahead-of-the-competition/): The e-commerce arena is more competitive than ever. Explore nine e-commerce marketing strategies and tactics that can help retailers overcome the competition in 2021.
- [How to Collect Zero Party Data (With Examples)](https://emarsystest.com/learn/blog/collecting-zero-party-data/): With privacy concerns and industry regulations on the rise, marketers are relying on zero-party data now, more than ever before. Learn how to collect zero-party data.
- [Prepare Users for ATT Prompts: How to Apply Push Opt-In Pre-Permissioning Techniques to ATT](https://emarsystest.com/learn/blog/how-to-apply-pre-permissioning-techniques-to-app-tracking-transparency-prompts/): Learn how you can use pre-permissioning to better prepare your mobile app users for App Tracking Transparency prompts and get more opt-in.
- [Break Down the Silos or Break Your Customer Experience](https://emarsystest.com/learn/blog/break-down-the-silos-or-break-your-customer-experience/): Data and operational silos cost brands not only revenue, but also delivering the winning customer experience their audience demands. Learn ways to break down silos here.
- [Cookieless Tracking: Tips for E-Commerce Marketers in 2021](https://emarsystest.com/learn/blog/what-is-cookieless-tracking/): Data privacy is becoming ever-more important in the digital age. Explore the need for cookieless tracking and tips for e-commerce marketers.
- [How PUMA Europe Grew its Database 5x in 6 Months with Personalized Marketing](https://emarsystest.com/learn/blog/puma-europe-personalized-marketing/): PUMA Europe has grown their email database by 50% plus a corresponding 5x increase in revenue share attributed to email with SAP Emarsys. Read more.
- [5 Ways to Supercharge Your Digital Marketing in Q2](https://emarsystest.com/learn/blog/5-marketing-trends-q2-2021/): Level up and re-ignite stagnant sales with these 5 proven strategies – and see why G2 recently ranked SAP Emarsys as a Leader in each. Read more.
- [First-Party Data-Driven Personalization — The Golden Key to Repeat Purchase](https://emarsystest.com/learn/blog/first-party-data-driven-personalization-the-golden-key-to-repeat-purchase/): Retail learned a couple lessons in 2020. Hear from personalization experts about how they’re putting those lessons and first-party data to work.
- [Create Subscription-Worthy Mobile App Experiences With 1:1 Personalization](https://emarsystest.com/learn/blog/create-subscription-worthy-mobile-app-experiences-with-personalization/): Discover how breaking down data silos, and using personalized, targeted campaigns helps brands convert more mobile app users into paying subscribers.
- [High Street Shake Up: How John Lewis Is Adapting to the Changing Retail Landscape](https://emarsystest.com/learn/blog/high-street-shake-up-how-john-lewis-is-adapting-to-the-changing-retail-landscape/): Retailers have learned vital lessons from the digital shift, one of which is that in-store and online are more closely linked than they’d thought.
- [What is an Omnichannel Customer Engagement Strategy?](https://emarsystest.com/learn/blog/omnichannel-customer-engagement-strategy/): Creating an omnichannel customer engagement strategy is key for your brand to deliver a seamless, cross-channel customer experience and remain a successful competitor in your industry. Learn more.
- [What is First-Party Data? A Complete Guide](https://emarsystest.com/learn/blog/what-is-first-party-data/): First-party data is any information collected directly from your audience or customer base. Learn more about the different types of customer data and how to use them.
- [Every Channel Is In Play: Why Omnichannel CX is Fundamental for Retail Marketing](https://emarsystest.com/learn/blog/why-omnichannel-cx-is-fundamental-for-retail-marketing/): Learn why omnichannel CX, and the ability to deliver seamless 1:1 experiences across all touchpoints, matters for driving business results.
- [Revenue Analytics, the Best Way to Measure and Drive Profitable Results](https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/): Revenue analytics not only shows you which campaigns work best on which segments, but it drives revenue as well. Learn more about leveraging this powerful tool.
- [Loyalty Is More Than Points and Prizes — Create Lasting Relationships and Increase CLTV](https://emarsystest.com/learn/blog/create-customer-loyalty-lasting-relationships/): Customer loyalty programs built solely on points or rewards won’t last in the Age of Experience. Brands must build real relationships.
- [The Value Exchange: What Are You Giving Customers in Exchange for Their Data?](https://emarsystest.com/learn/blog/the-value-exchange-what-are-you-giving-customers-in-exchange-for-their-data/): Marketers must earn the right to use customer data. Get tips on what brands should do to earn the right to customer data.
- [Lounge Underwear Sees Big Wins by Putting Customer Experience First](https://emarsystest.com/learn/blog/lounge-underwear-wins-on-the-customer-experience/): Data is the lifeblood of personalization, and e-tailer Lounge Underwear leveraged the 2020 boom in data collection to serve up an excellent customer experience.
- [What the iOS 14 Update Means for Marketers and Facebook Advertising](https://emarsystest.com/learn/blog/what-the-ios-14-update-means-for-marketers-and-facebook-advertising/): The death of cookies may bring a much-needed breath of fresh air to how we track customer behavior and gather data to provide the ultimate shopping experience.
- [Bingewatch TV: Customer Engagement Strategy Presentations](https://emarsystest.com/learn/blog/bingewatch-tv-customer-engagement-strategy-presentations/): Enjoy a series of SAP Emarsys’ 1-minute or less video presentations about customer engagement strategies that work. Watch Bingewatch TV.
- [How to Retain More First-Time Buyers with the Data You Collected over the Holidays](https://emarsystest.com/learn/blog/how-to-retain-more-first-time-buyers-with-the-data-you-collected-over-the-holidays/): Armed with all the data you collected over the holidays, here’s 3 ways to connect with your buyers and turn them into repeat customers. Learn more.
- [3 Ways to Create Long-Term Customer Loyalty with First-Time Seasonal Buyers](https://emarsystest.com/learn/blog/create-loyalty-first-time-seasonal-buyers/): Turn first-time seasonal shoppers into repeat buyers with these three expert tips for 2021. See what top retailers are doing differently. Read more!
- [G2 Winter 2021 Report Is Here (and SAP Emarsys Is a Leader Again)](https://emarsystest.com/learn/blog/g2-winter-2021-report-is-here-and-emarsys-is-a-leader-again/): G2 users gave the SAP Emarsys Customer Engagement Platform high scores for ease of use, easy admin, and best overall usability. Find out what SAP Emarsys can do for your marketing team.
- [20 Must-Read Marketing & E-Commerce Articles from 2020](https://emarsystest.com/learn/blog/20-marketing-articles-2020/): We curated 20 of the most compelling retail, e-commerce, and martech posts from around the web from the past year. Learn more.
- [5 Retail Marketing Insights to Keep You Ahead of the Curve in 2021](https://emarsystest.com/learn/blog/5-retail-marketing-insights-to-keep-you-ahead-of-the-curve-in-2021/): Retail marketing experts share 5 insights that can help brands drive customer growth and increase revenue in 2021. Learn more.
- [Frasers Group Deepens Personalization with AI Stylist for Sports Direct](https://emarsystest.com/learn/blog/frasers-group-deepens-personalization-with-ai-stylist-for-sports-direct/): UK retailer Frasers Group has launched SAP Emarsys AI Stylist, providing a level of personalization that beats even Amazon. Find out more here.
- [How SAP Emarsys Powered a Digital-First Black Friday for Leading Retailers](https://emarsystest.com/learn/blog/how-brands-used-emarsys-this-black-friday/): Black Friday 2020 was unlike any other Black Friday before. Will it remain this way going forward? What are some top ways to connect with customers? Find out more here.
- [What You Must Know about Zero-Party Data and Major Changes to Facebook Ads & Third-party Cookies](https://emarsystest.com/learn/blog/what-you-must-know-about-zero-party-data-and-major-changes-to-facebook-ads-third-party-cookies/): here are three different types of data marketers can access: zero-party, first-party, second-party, and third-party. See what you must do to gain a complete, 360-degree view of your customers and connect with them in meaningful ways.
- [Why Moving to First-Party Data Now Will Give Your Brand a Competitive Advantage](https://emarsystest.com/learn/blog/why-moving-to-first-party-data-now-will-give-your-brand-a-competitive-advantage/): Learn why increased regulations in customer data protection presents an opportunity for marketers to turn their use of first-party customer data into a competitive advantage through better customer experiences.
- [A Guide to Email Marketing Automation: Definition, Tools, and Strategy](https://emarsystest.com/learn/blog/email-marketing-automation/): Email marketing automation is a strategy that allows marketers to send triggered, timed, and personalized emails to their subscribers when specific conditions are met. Explore tools, strategy tips, and more.
- [Actionable Use Cases of How U.S. Retailers Are Making the Digital Shift](https://emarsystest.com/learn/blog/actionable-use-cases-of-how-u-s-retailers-are-making-the-digital-shift/): Retailers continue to adapt to changes in consumer shopping preferences. Hear from leading brands about how they’re increasing engagement.
- [What is Benchmarketing?](https://emarsystest.com/learn/blog/what-is-benchmarketing-2/): Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success.
- [5 Omnichannel Marketing Challenges (and How Successful Brands Have Overcome Them)](https://emarsystest.com/learn/blog/five-common-omnichannel-marketing-challenges/): Learn 5 common challenges that omnichannel marketers face and how leading brand marketers are solving them to drive revenue and growth for their business.
- [It’s Official! SAP Emarsys Is Now Part of the SAP Family](https://emarsystest.com/learn/blog/emarsys-joins-the-sap-family/): SAP Emarsys officially joins SAP as part of the SAP Customer Experience portfolio. SAP Emarsys CEO Ohad Hecht shares his thoughts and reflections.
- [10 Retailers Share Tips & Tactics for Retail Success in 2021](https://emarsystest.com/learn/blog/future-retail-2021/): The future of retail marketing, customer engagement, and omnichannel commerce is poised for big change. Here's 10 predictions and expert quotes. Read more.
- [How Top Brand Marketers Unify Data and Break Down Silos to Drive Business Results](https://emarsystest.com/learn/blog/how-top-brand-marketers-unify-data-and-break-down-silos-to-drive-business-results/): Learn how unifying customer data and breaking down data silos helps marketers achieve a single view of their customer, leading to better business outcomes.
- [Retailers Engage More Customers by Simplifying Marketing Automation Across All Channels](https://emarsystest.com/learn/blog/retailers-engage-more-customers-by-simplifying-marketing-automation-across-all-channels/): Automation is the best tangible way for retailers to engage a large number of customers through whatever channel they prefer and simplifies a brand’s ability to serve customers online and in-store no matter what is happening in the world.
- [Retailers Looking for the Discount Sweet Spot This Black Friday](https://emarsystest.com/learn/blog/retailers-looking-for-the-discount-sweet-spot-this-black-friday/): Black Friday and Cyber Week have historically been the season of deals, but retailers should be wary of how deep those discounts are this year as the pandemic continues to impact how consumers shop.
- [Why First-Party Data is the Holy Grail in a Cookie-Less World](https://emarsystest.com/learn/blog/first-party-data-cookieless-world/): Forward-thinking marketers across the world are using first-party data as cookie-based tracking is on the way out. Read more.
- [What’s at Stake for Businesses in 2021 as Customer Identification & Online Tracking Shifts](https://emarsystest.com/learn/blog/customer-identification/): As consumers clamor for greater ad transparency and control over personal data, advertisers need new ways to do better targeting armed with less.
- [Retail Adapts to the Digital Shift with Data-Driven In-Store Experiences](https://emarsystest.com/learn/blog/retail-adapts-to-the-digital-shift-with-data-driven-in-store-experiences/): Retail is still adapting to lower in-store traffic and changes in purchasing behavior, but by leveraging customer data, a brand can raise their in-store experience to keep engaging customers
- [Top 20 Black Friday Retail Trends for 2020](https://emarsystest.com/learn/blog/top-20-black-friday-retail-trends-for-2020/): Black Friday is almost here. What are the top trends we’ll likely see in 2020 in retail for this special day? Find out more.
- [4 Things That Aren’t Personalization](https://emarsystest.com/learn/blog/4-things-that-arent-personalization/): The Gartner 2020 Magic Quadrant for Personalization Engines report has named SAP Emarsys a leader in personalization. Find out what Ohad Hecht, CEO at SAP Emarsys, believes such recognition means for marketers everywhere.
- [Here’s Why Customer Loyalty Is More Valuable Now Than Ever](https://emarsystest.com/learn/blog/heres-why-customer-loyalty-is-more-valuable-now-than-ever/): Despite the pandemic-driven shift to digital, brand loyalty remains just as important as pre-COVID-19... but loyalty might even be more important now.
- [3 Marketing Technology Must-Haves for Better Personalization](https://emarsystest.com/learn/blog/3-marketing-technology-must-haves-for-better-personalization/): Learn the 3 features your customer engagement platform must have in order to deliver personalized, omnichannel customer experiences.
- [How PUMA Remained Relevant to Customers During the Ever-Changing Pandemic](https://emarsystest.com/learn/blog/how-puma-remained-relevant-to-customers-during-the-ever-changing-pandemic/): Learn how PUMA adjusted their marketing and outreach to connect with customers during the pandemic.
- [3 Rules for Getting the Customer Data Your Brand Needs for Better Personalization](https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/): To drive revenue and retain more customers using personalization, you need quality customer data. Learn the 3 rules for getting great data from customers.
- [Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty](https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/): Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty.
- [3 Ways Small Businesses Are Regaining Lost Sales from COVID-19](https://emarsystest.com/learn/blog/think-like-consumers/): In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge.
- [How Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly Want](https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/): Learn how your brand can deliver more 1:1 personalized experiences with a conversational approach to personalization that leads to better business outcomes.
- [SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value](https://emarsystest.com/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/): Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable.
- [Creating Trust with Customers Through Real-Time Interactions](https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/): It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers?
- [Attribution: The Missing Link Between Marketing Performance and Business Results](https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/): To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why.
- [How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior](https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/): Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform.
- [Reopening Retail: How Cue Clothing Co. Has Prepared for Retail in a Post-Pandemic World](https://emarsystest.com/learn/blog/reopening-retail-how-cue-clothing-co-has-prepared-for-retail-in-a-post-pandemic-world/): Learn how Cue Clothing Co. embraced the shift to digital and accelerated business outcomes during the pandemic by delivering a seamless customer experience.
- [Using Data, Marketing Agility, and Omnichannel Personalization to Navigate Trends and Drive Results During COVID-19](https://emarsystest.com/learn/blog/using-data-marketing-agility-and-omnichannel-personalization-to-navigate-trends-and-drive-results/): Product trends and consumer behavior are difficult to predict. Learn how brands can respond using data, marketing agility, and omnichannel personalization.
- [Small Marketing Team Harnesses Personalized Omnichannel Journeys with Shopify Plus and SAP Emarsys](https://emarsystest.com/learn/blog/small-marketing-team-harnesses-shopify-plus-and-emarsys/): See how a small team was able to create personalized omnichannel journeys with Shopify Plus and SAP Emarsys
- [How MECCA Brands Continues Meeting with Customers “Face-to-Face”](https://emarsystest.com/learn/blog/how-mecca-brands-continues-meeting-with-customers-face-to-face/): Learn how MECCA Brands have adapted to the digital shift and engage their customers online.
- [Adapt and Respond: How a Brand’s Responsive Digital Retail Strategy Led to Customer Growth During COVID-19](https://emarsystest.com/learn/blog/creating-a-responsive-digital-strategy-for-customer-growth-during-covid19/): See how Adore Beauty has adapted and responded during the economic crisis caused by COVID-19 with a digital strategy that led to customer growth and sales.
- [Time to Value Can Make You Look Like a Marketing Automation Software Hero](https://emarsystest.com/learn/blog/time-to-value-can-make-you-look-like-a-marketing-automation-software-hero/): Accurately assess the value of your marketing automation software with these easy tips. Learn more.
- [3 Ways Google is Redefining AI Application for Consumers](https://emarsystest.com/learn/blog/google-artificial-intelligence-application-consumers/): Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for the consumer realm.
- [3 Ways Google is Redefining AI Application for Brands and Marketers](https://emarsystest.com/learn/blog/google-artificial-intelligence-application-brands-marketers/): Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for brands and marketers.
- [5 Steps to Creating Brand-Boosting Customer Loyalty [Infographic]](https://emarsystest.com/learn/blog/customer-loyalty-infographic/): Customer loyalty is critical to brand growth. Here are five steps to creating a successful customer loyalty program.
- [Fewer Discounts, More Revenue: Encouraging Customer Engagement with Your Loyalty Program](https://emarsystest.com/learn/blog/encourage-customer-engagement-loyalty-program/): Overusing discount-based incentives can destroy your company’s margins. Explore how to leverage loyalty program offers to increase customer engagement while protecting revenue.
- [What Is Customer Loyalty? The Complete Guide](https://emarsystest.com/learn/blog/what-is-customer-loyalty-the-complete-guide/): Explore SAP Emarsys' complete guide to customer loyalty, including how to create more loyal customers, ways to build a customer loyalty program, and more.
- [How AI Adoption is Revolutionizing Digital Marketing](https://emarsystest.com/learn/blog/adoption-of-ai-in-digital-marketing/): AI is transforming campaign strategies, allowing for better data, information, and execution. Explore why AI adoption is imperative to digital marketing success.
- [The AI Advantage: How Artificial Intelligence Is Helping Retailers Keep Up with Customers](https://emarsystest.com/learn/blog/the-ai-advantage/): In a hyper-competitive retail landscape, AI-enabled personalization can help retailers deliver experiences that lead to loyal customers.
- [Is It Possible to Capture a Complete 360-Degree View of Customers?](https://emarsystest.com/learn/blog/achieve-360-degree-view-of-customers/): With customers shopping in more channels today than ever before, how can brands deepen their relationship with them? Read more to find out.
- [What Is Brand Loyalty? Definition, Examples & How to Build Your Own](https://emarsystest.com/learn/blog/what-is-brand-loyalty/): Brand loyalty is when a customer continually purchases from your company because they trust your brand. Let’s take a look at great examples of brand loyalty and how you can build your own.
- [8 Abandoned Cart Email Best Practices for This Holiday Season (and Beyond)](https://emarsystest.com/learn/blog/8-abandoned-cart-email-best-practices-for-this-holiday-season-and-beyond/): Within 24 hours of sending a triggered email, a brand can generate 24X their normal revenue, and abandoned cart emails are among the best-performing.
- [Innovative Technologie bringt Marketern eine kürzere Time-to-Value](https://emarsystest.com/learn/blog/tech-innovation-bringt-marketern-eine-kuerzere-time-to-value/): Wenn wir an Innovationen denken, kommen uns normalerweise als Erstes technologische Neuerungen in den Sinn. Doch bei Produktinnovationen geht es...
- [The Ultimate Guide to Customer Retention: 6 Unique Strategies](https://emarsystest.com/learn/blog/the-ultimate-guide-to-customer-retention-6-unique-strategies/): Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company.
- [Top 5 Customer Incentive Ideas for the Holiday Season](https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/): Many retail and e-commerce markets are oversaturated, especially during the holiday shopping season. Discover the top 5 customer incentives that will help your company stand out from the crowd.
- [Are Black Friday and the Cyber 5 Actually Good for Your Brand?](https://emarsystest.com/learn/blog/are-black-friday-and-the-cyber-5-actually-good-for-your-brand/): Brands know they can get customers to purchase during Black Friday and the Cyber Five weekend, but if consumers only come for the discounts, what does that do to your bottom line?
- [SAP Emarsys CEO on Why We’re a Leader in The Forrester Wave™: Cross-Channel Campaign Management Report (Independent Platforms), Q4 2019](https://emarsystest.com/learn/blog/emarsys-ceo-on-why-were-a-leader-in-the-forrester-wave-cross-channel-campaign-management-report-independent-platforms-q4-2019/): SAP Emarsys CEO Ohad Hecht discusses what it means to be recognized by Forrester for cross-channel campaign management and the personalization it offers.
- [The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: SAP Emarsys Named as a Leader](https://emarsystest.com/learn/blog/the-forrester-wave-cross-channel-campaign-management-independent-platforms-q4-2019-report-emarsys-named-as-a-leader/): Forrester recognizes the SAP Emarsys platform as a comprehensive Cross-Channel Campaign Management offering, including industry-focused AI tools that drive personalization.
- [5 Ways to Increase Customer Loyalty and Retention](https://emarsystest.com/learn/blog/5-ways-to-build-customer-loyalty/): How do you improve and increase customer loyalty? Start by reading this blog to learn 5 ways to earn and build loyalty with your customers.
- [How to Build an Emotional Connection with Customers to Create Brand Loyalty](https://emarsystest.com/learn/blog/building-an-emotional-connection-with-customers/): Customers want authenticity, but creating an emotional connection with customers is not clear-cut. Learn how you can create an emotional connection with customers to build brand loyalty.
- [5 Trends to Guide Your Black Friday Marketing in 2019](https://emarsystest.com/learn/blog/black-friday-2019/): Black Friday data shows changing channel preferences among consumers. You can use these 5 trends for your Black Friday marketing 2019.
- [What Is Real Artificial Intelligence: Characteristics of True AI](https://emarsystest.com/learn/blog/real-ai/): Amazon, Google, Facebook and SAP Emarsys are redefining AI marketing. Learn how these companies use real Artificial Intelligence to succeed.
- [5 Powerful Ways to Use Artificial Intelligence in E-commerce](https://emarsystest.com/learn/blog/5-powerful-ways-to-use-artificial-intelligence/): Five actionable ways to leverage AI for e-commerce brands that will grow your active customer database.
- [10 AI Trends Marketers Should Watch for In 2020 [+ Bonus Infographic]](https://emarsystest.com/learn/blog/10-ai-trends-infographic/): AI nears a tipping point where successful marketers leverage the technology to excel at customer experience.
- [How E-commerce Brands are Getting Value from AI](https://emarsystest.com/learn/blog/getting-value-from-ai/): Not long ago, artificial intelligence was viewed as promising technology but a solution that only hi-tech companies or industry giants...
- [Building a Next-Generation Digital Marketing Strategy](https://emarsystest.com/learn/blog/next-generation-digital-marketing-strategy/): Marketing has to change. As marketers, we’re under an exceptional amount of pressure. Expectations are higher now than ever before...
- [The CMO Challenge: Why CMOs are the First to Go in the C-Suite](https://emarsystest.com/learn/blog/cmo-challenges/): CMOs have the shortest tenure of the entire C-suite. But why? CMOs have a reputation problem in the organization. Of...
- [The Marketing Metrics & KPIs Your CMO Really Cares About](https://emarsystest.com/learn/blog/cmo-metrics-for-marketers/): As marketers, we’ve been brought up to believe that reporting is an intricate part of our job. But we’re given...
- [7 Strategies to Create Meaningful Mobile Engagement](https://emarsystest.com/learn/blog/mobile-engagement/): Time spent on the mobile device continues climbing. Data reaffirms it, but practically all you need to do is look...
- [Changing the Way We Measure Marketing: A New Free Benchmarking Tool for E-Commerce Marketers](https://emarsystest.com/learn/blog/new-benchmarking-tool-e-commerce/): Marketer sollten sich mehr auf strategische KPIs konzentrieren. SAP Emarsys stellt ein innovatives Tool vor, das eine neue Generation im Benchmarking einleitet.
- [The History of Omnichannel: Paving Your Path to Omnichannel Success](https://emarsystest.com/learn/blog/retailers-implementing-omnichannel-strategies/): For many marketers, the word ‘omnichannel’ is, understandably, an overutilized, overwhelming linguistic overview of a concept much more difficult to...
- [The Evolution of Email: Step Away from Open Rates](https://emarsystest.com/learn/blog/evolution-of-email/): Step Away from Open Rates Email marketing remains the #1 digital channel for ROI, yet the changes taking place with...
- [How to Create a Personalized Digital Customer Journey](https://emarsystest.com/learn/blog/creating-personalized-experience-across-digital-customer-journey/): Personalization is essential to ensuring that the digital customer journey is successful and relevant. Learn how you can transform your customer journey with personalization.
- [Email Icebreakers: 4 Creative Ways to Start Conversations with Subscribers](https://emarsystest.com/learn/blog/email-icebreakers/): Discover effective email icebreakers to engage subscribers. Learn creative strategies for starting meaningful conversations and building loyalty.
- [Transforming Your Business with a Marketing Automation Platform](https://emarsystest.com/learn/blog/marketing-automation-platform/): Most brands I’m familiar with want to transform at least part of their marketing. Whether you’re revamping your email marketing,...
- [10 Incredibly Useful Tips to Increase Website Engagement](https://emarsystest.com/learn/blog/10-incredibly-useful-tips-to-increase-website-engagement/): Nothing you’re doing matters one smidge if your website is not planned, created, and optimized with the intention of engaging...
- [How to Improve Your Email Click-Through Rates with Interactive Content](https://emarsystest.com/learn/blog/improve-email-click-through-rates/): Email is still one of the top channels for marketers. But, honestly, not much has changed in the way of...
- [AOV vs. CLTV: Which KPI Is the Best Indicator of Success?](https://emarsystest.com/learn/blog/aov-vs-cltv/): Discover whether AOV or CLTV is the KPI to track e-commerce success, with insights on optimizing sales and long-term revenue.
- [3 Important Retention Marketing Strategies Every Retailer Needs to Know](https://emarsystest.com/learn/blog/5-important-retention-marketing-strategies-every-retailer-needs-know/): Retention marketing is the new way of the e-commerce world. It requires a mind shift that must be made, though....
- [3 Common e-Commerce Challenges and Solutions](https://emarsystest.com/learn/blog/3-ecommerce-challenges/): More businesses in the e-commerce space are offering niche, personalized products and services. Discover the 3 e-commerce challenges marketers are facing and how to overcome them.
- [5 Examples of B2C Brands That Are Experiential Marketing Masters](https://emarsystest.com/learn/blog/experiential-marketing/): Customer experience is the battlefield upon which loyalty will be won. We’ve been singing (and hearing) this tune for at...
- [Using WeChat to Find Success with Your Holiday Marketing](https://emarsystest.com/learn/blog/wechat-holiday-marketing-success/): For many marketers, it’s easy to associate “holiday marketing” with the end-of-year holidays that fall in December. But holiday marketing...
- [How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]](https://emarsystest.com/learn/blog/8-high-value-omnichannel-mobile-use-cases/): This three-part series will explore how marketers can take advantage of arguably the fastest-growing digital channel: mobile. This article investigates...
- [How Berry Bros. & Rudd Personalizes the Customer Journey [Video]](https://emarsystest.com/learn/blog/video-berry-bros-rudd/): Gary Vaynerchuk’s “0-to-100” story of bringing his Wine Library to prominence isn’t the only family-owned brand in the industry that’s...
- [3 Ways to Win Customer Loyalty Among Millennials](https://emarsystest.com/learn/blog/drive-customer-loyalty-millennials/): As a so-called millennial (and marketer) myself, I’d like to think I have a somewhat distinct perspective on what it...
- [5 Examples of Successful, Data-Driven Customer Loyalty Programs](https://emarsystest.com/learn/blog/3-loyalty-program-examples-customer-data/): What’s the secret to a successful customer loyalty program? Check out 5 loyalty program examples for inspiration.
- [How E-Commerce Marketing Will Change: 5 Predictions for the Next 5 Years](https://emarsystest.com/learn/blog/5-ecommerce-predictions-next-5-years/): Advancements in AI, marketing automation, and machine learning have been well-covered – but what are the derivative implications of them?...
- [How Retailers Can Tie Objectives to Tactics and Prove ROI to the C-Suite](https://emarsystest.com/learn/blog/retailers-tie-objectives-to-tactics-prove-roi/): In our growing digital economy, traditional retailers face an enormous task: maintaining customer retention amidst a gigantic shift from brick-and-mortar...
- [The Future of Retail & e-Commerce: Allen Nance at HUBDAY Retail [Video]](https://emarsystest.com/learn/blog/video-future-of-retail-e-commerce-allen-nance/): In today’s world, the reality of e-commerce is this: there’s an overwhelming amount of pressure to personalize every customer interaction....
- [6 Ways Web Hosting Impacts Digital Marketing Success](https://emarsystest.com/learn/blog/6-ways-web-hosting-impacts-digital-marketing-success/): Web Hosting Is Vital to Marketing Success If you’re an e-commerce merchant, then the success of your digital marketing campaigns...
- [How to Escape the BAU Loop: Creating an Automated, Personalized Email Program [Video]](https://emarsystest.com/learn/blog/video-create-personalized-emails/): Are you personalizing your emails? If you’re like 94% of marketers, then you’re likely struggling to do so, and for...
- [How Tupperware Boosted Email Marketing Revenue 5x with SAP Emarsys](https://emarsystest.com/learn/blog/tupperware/): As an innovative leader in preparation, storage, and serving products, Tupperware, has long relied on word-of-mouth and influencer relationships to...
- [The Keys to Customer-Centricity in Email Marketing: Return Path [Video]](https://emarsystest.com/learn/blog/video-customer-centricity-email-return-path/): This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in...
- [What is Customer Lifecycle Marketing? Definition, Stages & Strategy](https://emarsystest.com/learn/blog/lifecycle-marketing/): Customer lifecycle marketing is a vital strategy to help funnel customers through their buyer journey to drive engagement, conversions, & customer loyalty. Learn more.
- [How Brandsdal Group Grew Their Customer Database by 80% in 5 Years [Video]](https://emarsystest.com/learn/blog/video-brandsdal-group/): This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in...
- [The Ultimate Guide: Choosing the Best B2C Software for Your E-Commerce Business [Expert Quotes]](https://emarsystest.com/learn/blog/choosing-best-b2c-software/): The explosion of the Internet, dating back to the late 1990s, has fueled the online marketplace like never before. Today,...
- [Top 5 Social Media Predictions for 2019](https://emarsystest.com/learn/blog/top-5-social-media-predictions-2019/): 3. 2 billion users – which equates to about 42% of the population – log in, peruse, and converse with...
- [Ultimate Round-Up: Best E-Commerce & B2C Content from 2018](https://emarsystest.com/learn/blog/best-marketing-content-2018/): Check out the best martech, personalization, data management, CX, and e-commerce content produced over the course of 2018, and get up-to-speed on everything you need to know for 2019. Learn more.
- [Top 5 B2C & e-Commerce Marketing Trends to Watch for in 2019](https://emarsystest.com/learn/blog/2019-marketing-trends/): 2019: The Year of the Customer If 2017 was a year of hoopla and hype, and 2018 was a year...
- [What is Marketing Automation?](https://emarsystest.com/learn/blog/what-is-marketing-automation/): Marketing automation is a powerful software that helps mechanize marketing processes. Explore this guide for everything you need to know to build one-to-one connections with customers, at scale.
- [10 Considerations When Choosing the Best Email Marketing Software](https://emarsystest.com/learn/blog/10-considerations-choosing-best-email-marketing-software/): What considerations should you look at when it’s time to purchase email marketing software? We provide a list of 10 questions you should be asking before making moves towards buying new marketing software for your brand.
- [GDPR Compliance: How it's Affecting U.S. Companies](https://emarsystest.com/learn/blog/gdpr-united-states-companies/): In the five months that have passed since GDPR went into effect, the main question surfacing among commercial entities that...
- [4 Ways Artificial Intelligence Is Making Marketers Smarter](https://emarsystest.com/learn/blog/4-ways-ai-makes-marketers-smarter/): Artificial intelligence marketing adds a new team member to your team — one whose IQ is light years beyond any human. Learn how AI can make you smarter and more effective.
- [What Does Mobile Optimization Mean for Marketers Today?](https://emarsystest.com/learn/blog/mobile-optimization/): Mobile optimization goes beyond mobile responsiveness. Mobile needs to be an integrated part of your marketing strategy. Learn how to create seamless, optimized interactions across mobile apps, browser, email, and more.
- [Key Takeaways from #SAP EmarsysRevolution 2018: What Are People Saying?](https://emarsystest.com/learn/blog/revolution-2018/): SAP Emarsys Revolution 2018 consisted of 1,000+ retailers, digital marketers, e-commerce practitioners and leaders from around the globe gathering in London to discuss how we can become more consumer-focused. Learn more as we explore some key takeaways.
- [What Is One-to-One Marketing & How Does It Work?](https://emarsystest.com/learn/blog/how-ai-marketing-works/): When you have experiences with brands that seem so tailored to you as an individual, have you ever wondered how...
- [What I Want Marketers to Know: Brent Turner, SVP, Marketing Strategy & Technology at Cramer](https://emarsystest.com/learn/blog/what-brent-turner-wants-marketers-to-know/): Brent Turner, SVP at Cramer, an experiential marketing agency, shares what he wants you to know about content, experiences, tech, and their intersection.
- [How to Use Facebook Lookalike Audiences and Lead Ads to Drive Acquisition](https://emarsystest.com/learn/blog/facebook-customer-acquisition/): Social media advertising can help attract whole new crowds you’d have never found. Audience building is critical to growing your database and driving revenue. Learn how to accelerate database growth like never before by running native, relevant Facebook ads to acquire new customers.
- [Customer Data Management: Why It Matters & How to Bring it to Life](https://emarsystest.com/learn/blog/why-customer-data-management-really-matters-how-to-bring-it-to-life-7-tips/): What is Customer Data Management? Customer data management (CDM) is the way that brands keep track of, store, and use...
- [How to Convert Anonymous Web Visitors [5 Proven Methods]](https://emarsystest.com/learn/blog/how-to-convert-anonymous-web-visitors/): Accelerate database growth and conversions like never before with email address collection tactics including acquisition boxes, entry and exit intent overlays, and ribbons. Audience building is critical to growing your database and driving revenue.
- [Revenue, Conversions, and Retention: The Key Metrics of a Healthy Growing Brand](https://emarsystest.com/learn/blog/august-benchmark-revenue-conversions-and-retention/): Top-performing SAP Emarsys clients are driving revenue by making strategic decisions around customer acquisition and retention. Alex Timlin digs into SAP Emarsys' customer data to share takeaways and tips.
- [20 Ways to Increase Online Sales During the 2018 Holiday Season](https://emarsystest.com/learn/blog/20-ways-generate-sales-2017-holiday-season/): Santa Claus can’t possibly go through wish lists, build toys, orchestrate delivery plans, and fly his sleigh around the globe...
- [Revolution: The Future of Marketing Starts Here](https://emarsystest.com/learn/blog/revolution-future-marketing-starts/): Revolution. When you hear this word you might think “overthrow or repudiate” and the “thorough replacement of the establishment”; or...
- [What I Want Marketers to Know: Kath Pay, CEO, Holistic Email Marketing](https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-kath-pay/): Kath Pay is a Top 50 Email Marketing Influencer, and the UK’s #1 email personalization expert. She’s urging more marketers to think about their strategies from the customer’s POV -- not their own.
- [3 Ways to Future-Proof Your Digital Marketing Strategy](https://emarsystest.com/learn/blog/3-ways-future-proof-digital-marketing-strategy/): Even though we’ve long surpassed the “Mad Men” age of advertising, I’ve seen, first-hand, too many marketing organizations that are...
- [How to Run A Successful Marketing Campaign [11 Steps]](https://emarsystest.com/learn/blog/11-marketing-campaigns-right-now/): Your Complete Checklist for Marketing Campaign Success When it comes to a successful marketing strategy, creating engaging experiences across channels...
- [What I Want Marketers to Know: Ann Handley, Chief Content Officer, MarketingProfs](https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ann-handley/): Ann Handley is a writer at heart. She's been writing, publishing, and disseminating quality content since she was a young girl (literally and is sharing what she's learned in our "What I Want Marketers to Know" series.
- [How Marketing Automation Leads to Personalized Customer Experiences](https://emarsystest.com/learn/blog/marketing-automation-leads-to-personalized-customer-experiences/): Understanding how to leverage marketing automation is critical for fully engaging audiences and creating more personalized customer experiences. Using automation tools gives you the ability to provide valuable, relevant, and personalized content. Learn more about marketing automation today.
- [The 15 Biggest Email Deliverability Myths: Debunked](https://emarsystest.com/learn/blog/15-email-deliverability-myths/): There’s a lot that goes into sending a successfully-delivered email beyond just pushing the “send” button within your ESP or...
- [What These 5 Amazing Companies Do Will Make You Rethink Your Marketing](https://emarsystest.com/learn/blog/5-amazing-companies-will-make-rethink-marketing/): What brands do you use most (think mobile apps)? Come up with one or two in your head. Chances are,...
- [Personalized Marketing: Everything You Need to Know](https://emarsystest.com/learn/blog/personalized-marketing-everything-you-need-to-know/): Personalized marketing can be a make or break experience for customers when it comes to your brand standing out from...
- [What I Want Marketers to Know: Paul Roetzer, Founder, Marketing AI Institute](https://emarsystest.com/learn/blog/want-marketers-know-paul-roetzer-founder-marketing-ai-institute/): Paul Roetzer, CEO of PR 20/20 and founder of the Marketing Artificial Intelligence Institute, offers his thoughts on how AI is currently, and will impact digital marketing in the near future.
- [5 Big Data Examples to Boost Your Next Email Marketing Campaign](https://emarsystest.com/learn/blog/5-big-data-examples-boost-next-email-marketing-campaign/): Big data refers to a data set that is too large and complex to manage without advanced database management tools...
- [What I Want Marketers to Know: Chelsea Mueller, CMO, CTD, Inc.](https://emarsystest.com/learn/blog/what-chelsea-mueller-wants-marketers-to-know/): Chelsea Mueller is a marketing leader with a wide array of experience. She currently leads the marketing team and sets the strategy at a pure play e-tailer that's using AI marketing to drive engagement and revenue. She shares her perspectives on AI, marketing, and machines.
- [The Complete Guide to AI Marketing in 2018](https://emarsystest.com/learn/blog/complete-guide-to-ai-marketing/): The marketing landscape is changing, and artificial intelligence is on the forefront of this change. Customer expectations are growing and...
- [The Definitive Chapter Guide to Re-Permissioning Campaigns for GDPR [Examples]](https://emarsystest.com/learn/blog/definitive-chapter-guide-re-permissioning-campaigns-gdpr-examples/): This post is a comprehensive guide put together by Emarsys strategic and email deliverability experts Sonal Mistry and Rin Chau...
- [The Best of Both Worlds: Email Marketing & Personalization](https://emarsystest.com/learn/blog/email-marketing-personalization/): Introduction Email marketing and personalization are no longer mutually exclusive. Simply including “Hi ” as the salutation of your email...
- [What I Want Marketers to Know: Alex Timlin, VP of Client Success, SAP Emarsys](https://emarsystest.com/learn/blog/alex-timlin-wants-marketers-to-know/): Alex Timlin, VP of Client Success at SAP Emarsys, drives adoption and growth across 1,200+ clients in more than 100 countries. He shares the most important aspects of digital marketing since his introduction into the industry more than 20 years ago. Learn more about the change that digital marketing has experienced.
- [Improving the Customer Experience with Email Personalization: posterXXL’s Story](https://emarsystest.com/learn/blog/posterxxl-improves-customer-experience-with-email-personalization/): posterXXL, a German print company uses SAP Emarsys’ AI-enabled marketing platform to advance its email marketing program with dynamic content.
- [A Guide to Website Personalization: Definition, Benefits & Examples](https://emarsystest.com/learn/blog/3-powerful-website-personalization-examples/): Your website is a great channel to create personalized experiences in the digital world. Learn how you can turn your website into your most valuable marketing channel with website personalization examples for inspiration.
- [4 Email Marketing Strategies Every Marketer Should Know](https://emarsystest.com/learn/blog/4-email-marketing-strategies-every-marketer-should-know/): 4 Email Marketing Strategies Every Marketer Should Know As new channels emerge, email is one of the only constants for...
- [Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes]](https://emarsystest.com/learn/blog/email-digital-id/): Email is the most effective digital communication channel and delivers the highest ROI (email marketing generates $38 for every $1...
- [How Runtastic Uses Marketing Automation to Personalize 8M+ App-Based Messages per Month](https://emarsystest.com/learn/blog/runtastic-uses-ai-marketing-automation/): This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in...
- [Using AI for Marketing: How Machines Optimize Decision-Making](https://emarsystest.com/learn/blog/ai-marketing-optimizes-decicion-making/): This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in...
- [Building vs. Buying Marketing Automation Software: Pros and Cons [Infographic]](https://emarsystest.com/learn/blog/build-vs-buy-marketing-automation-software-infographic/): Building your own, AI-enabled, complex marketing automation software in-house could cost the equivalent of: Buying 1,000,000 acres worth of “lunar...
- [What I Want Marketers to Know: Ohad Hecht, CEO, SAP Emarsys](https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ohad-hecht/): Ohad Hecht is absolutely one of the most cultured individuals I’ve met. Read on and you’ll see why. He’s a...
- [15 Must-Read AI Marketing Articles from 2017](https://emarsystest.com/learn/blog/15-must-read-ai-marketing-articles-2017/): 2017 is just about over. It’s been a year of a lot of political and societal commotion and change. In...
- [Personalizing the Travel Experience: A Soup-to-Nuts Guide for AI-Driven Journeys Across Web, Email, and Mobile](https://emarsystest.com/learn/blog/ultimate-guide-personalizing-travel-experiences/): Global Instability Isn’t Stopping Travelers When it’s all said and done, travelers want their experiences to be three things: authentic,...
- [10 Best Practices For Creating Successful Welcome Emails](https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely-2/): Creating a great welcome email is something that’s still missing from a lot of email marketing programs. Even for experienced email...
- [How to Personalize Emails Throughout the Customer Lifecycle](https://emarsystest.com/learn/blog/personalize-emails-throughout-customer-lifecycle/): For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be...
- [Building Your Ship: A (Step-By-Step) Guide To Enterprise AI Marketing Adoption ](https://emarsystest.com/learn/blog/guide-enterprise-artificial-intelligence-implementation/): Enterprise AI adoption is no easy task. From proving your case to choosing a partner to implementation to driving value and ROI. Learn more about building your own ship with this step by step guide.
- [5 Easy Ways to Add Personalization to Your Email Marketing Strategy](https://emarsystest.com/learn/blog/5-ways-to-personalize-your-email-marketing-strategy/): Meeting (and exceeding) customer expectations today is about one thing: personalization. Cross that with today’s #1 most effective communication channel...
- [How to Personalize the Travel Experience with Dynamic Email](https://emarsystest.com/learn/blog/personalize-travel-experience-dynamic-email/): Learn how travel marketers can leverage dynamic email to send real-time information to customers including live pricing, flight availability, seating...
- [The Ultimate Guide to Measuring Email Marketing Success: 12 Key Metrics](https://emarsystest.com/learn/blog/ultimate-guide-measuring-email-marketing-success/): Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to...
- [Testing HTTP Requests in Angular has Never Been Easier](https://emarsystest.com/learn/blog/testing-http-requests-angular-never-easier/):   When Angular finally came out, it was possible to test HTTP requests, but it was a tedious work to...
- [How to Convert First-Time Buyers into Active Customers [Infographic]](https://emarsystest.com/learn/blog/first-time-buyers-active-customers-infographic/): A customer has made a purchase on your website – is your job as a marketer done? Nope! In fact,...
- [Top 5 Questions to Ask When Choosing A B2C Marketing Platform](https://emarsystest.com/learn/blog/5-questions-to-ask-choosing-b2c-marketing-platform/): Investing in a New B2C Marketing Platform? Here’s the scenario: your team has determined it’s time for a new marketing...
- [What Is Email Marketing, And How Does It Work?](https://emarsystest.com/learn/blog/email-marketing-work/): Email marketing is the method of sending a commercial message to a desired person, or set of people, via email. Learn benefits, best practices, and more.
- [Why Omnichannel Is Every Marketer’s Future](https://emarsystest.com/learn/blog/omnichannel-future-marketing/): Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers...
- [Infographic: Omnichannel vs Multichannel Marketing Mindsets](https://emarsystest.com/learn/blog/omnichannel-vs-multichannel-marketing-infographic/): Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy...
- [10 Top Takeaways: Forrester AI Readiness Study [New Research]](https://emarsystest.com/learn/blog/ai-readiness-report-top-10-takeaways/): Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could...
- [How CRM Ads Can Help You Retain More Customers](https://emarsystest.com/learn/blog/ultimate-guide-crm-advertising-success/): Introduction: Use CRM Advertising to Meet Customers Where They Are If you’ve ever gone fishing, you probably know it involves...
- [Personalized Marketing Trends Every B2C Marketer Should Know](https://emarsystest.com/learn/blog/6-personalized-marketing-trends-for-the-b2c-marketer/): Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies...
- [The Ultimate Guide to Building a Personalized Marketing Campaign](https://emarsystest.com/learn/blog/ultimate-guide-to-personalized-marketing-campaign-guide/): At the most basic level, personalized marketing, or one-to-one marketing, requires the collection and analysis of customer data to inform...
- [INFOGRAPHIC: The Roadmap to Omnichannel Excellence](https://emarsystest.com/learn/blog/infographic-roadmap-omnichannel-excellence-2/): Omnichannel doesn’t happen overnight. Brands must follow the roadmap to achieve excellence, taking the journey one step at a time. Learn how to do so.
- [How to Measure the Success of Your Email Campaigns](https://emarsystest.com/learn/blog/measuring-email-campaigns-success/): Email campaigns are still the number-one engagement channel, and sit right at the core of any successful marketing strategy. Today’s...
- [3 Tips to Improve Your Cross-Device Marketing](https://emarsystest.com/learn/blog/3-tips-improve-cross-device-marketing/): A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa....
- [4 Real World Data-Driven Marketing Examples](https://emarsystest.com/learn/blog/4-data-driven-marketing-examples/): Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyze...
- [4 Biggest Challenges Marketers Must Face](https://emarsystest.com/learn/blog/4-big-challenges-in-marketing/): Pressure from executives, other marketers, and even consumers, makes it extremely difficult for marketers to see past daily execution and...
- [If You Send Email to Orange UK Addresses, Your Deliverability Is About to Take a Hit](https://emarsystest.com/learn/blog/emailing-orange-uk-affects-deliverability/): Orange UK is on the brink of deactivating all their addresses, and your email deliverability is in danger of taking a hit. Find out how you should combat this.
- [4 Ways Marketers Can Better Leverage Customer Data](https://emarsystest.com/learn/blog/4-ways-marketers-leverage-customer-data/): When it comes to making strategic decisions, marketers turn to numbers and data to help them know where to focus...
- [Weekend Bias in Send Time Optimization](https://emarsystest.com/learn/blog/weekend-bias-in-send-time-optimization/): As data scientists, we are responsible for the whole process of implementing machine learning algorithms for the benefit of our...
- [What is Data-Driven Marketing? Definition & Examples](https://emarsystest.com/learn/blog/data-driven-marketing/): Marketers use data-driven marketing insights pulled from the analysis of big data to form predictions about future behaviors. Learn how you can create or improve your data-driven marketing strategy.
- [Top 5 Uses and Applications of Artificial Intelligence in Marketing](https://emarsystest.com/learn/blog/5-ways-artificial-intelligence-can-used-marketing/): Artificial intelligence marketing (AI marketing) enables marketers to create personalized consumer experiences that cost significantly less than traditional campaigns. Discover the top 5 uses of AI in marketing now.
- [How to Do Proper Tree-Shaking in Webpack 2](https://emarsystest.com/learn/blog/tree-shaking-in-webpack/): Tree-shaking means that Javascript bundling will only include code that is necessary to run your application. The term tree-shaking was...
- [5 Ways Marketing Automation Helps You Run Your Business More Efficiently](https://emarsystest.com/learn/blog/5-ways-marketing-automation-runs-business-better/): Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and...
- [5 Examples of Successful B2C Marketing That Will Make Your Head Spin](https://emarsystest.com/learn/blog/5-examples-successful-b2c-marketing-head-spin/): For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message...
- [4 Expert Tips for Staying Relevant with Customer Wants & Needs](https://emarsystest.com/learn/blog/4-tips-for-staying-relevant-customer-needs/): For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine...
- [What Is the Impact of Marketing Automation?](https://emarsystest.com/learn/blog/what-is-impact-of-b2c-marketing-automation/): To some, the words “marketing automation” can trigger panic mode. It can be difficult to identify where to start with...
- [3 Steps to Build Customer Loyalty in Retail](https://emarsystest.com/learn/blog/retailers-build-customer-loyalty-at-scale/): The best way to build customer loyalty is to form relationships with your customers. Explore 3 steps to help build customer loyalty in your retail business
- [What Can B2C Marketing Automation Do For Your Business?](https://emarsystest.com/learn/blog/marketing-automation-tools/): Marketing automation tools are a must-have for today’s marketers. Read more about what marketing automation can do for your business.
- [4 Questions to Ask When Buying Marketing Technology](https://emarsystest.com/learn/blog/5-questions-to-ask-when-buying-marketing-technology/): Finding the best marketing technology to meet the specific needs of your business can be very difficult. Naturally, MarTech vendors...
- [3 Key Benefits of Real-Time Marketing Automation](https://emarsystest.com/learn/blog/3-key-benefits-real-time-marketing-automation/): Before getting started, lets define what real-time marketing automation is. Simply put, marketing automation is powerful software that aims to...
- [3 Smart Metrics to Measure Marketing Performance](https://emarsystest.com/learn/blog/metrics-measure-marketing-performance/): Marketing is no longer an art – it’s a science. Measuring performance against key metrics has become an essential aspect of every marketer’s life. But, in order to drive results for their business, ecommerce directors and marketing managers need new types of hard numbers – they need data insights that can truly influence strategy.
- [The Complete Beginner’s Guide to Marketing Automation](https://emarsystest.com/learn/blog/beginner-guide-marketing-automation/): Even if someone is just starting out in the world of marketing, they’ve probably heard the term “marketing automation” many...
- [What to Look For in an SMS Marketing Provider](https://emarsystest.com/learn/blog/what-to-look-for-in-sms-provider/): In today’s consumer landscape, SMS marketing is on the rise. Read what to look for in an SMS marketing provider.
- [Why Are SEO and PPC Important for E-Commerce?](https://emarsystest.com/learn/blog/seo-ppc-important-e-commerce/): So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that...
- [4 B2C Marketing Strategies to Help You Build Your Brand](https://emarsystest.com/learn/blog/b2c-marketing-strategies-build-brand/): In today’s market, customers are constantly bombarded with brands vying for their attention. It seems like everywhere they turn, another...
- [360 View of XSS from the Trenches, Part 2](https://emarsystest.com/learn/blog/360-view-xss-trenches-part-2/): In the first post about XSS, we took a look at the basics of it and analyzed its most simple...
- [Why is Multi-Channel Marketing Important?](https://emarsystest.com/learn/blog/why-does-multi-channel-marketing-matter/): Multi-channel marketing refers to a brand’s ability to reach customers across various channels. Learn why multi-channel marketing is important for your overall strategy now.
- [5 Ways to Implement a Successful Personalized Marketing Strategy](https://emarsystest.com/learn/blog/5-ways-to-implement-a-personalized-marketing-strategy/): By now, smart B2C marketers have already (hopefully! ) come to terms with the fact that personalized marketing is, in...
- [8 (More) Examples of B2C Marketing Automation at Work](https://emarsystest.com/learn/blog/8-more-examples-marketing-automation/): Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost...
- [4 Examples of Artificial Intelligence in Marketing](https://emarsystest.com/learn/blog/ai-marketing-examples/): Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the...
- [6 Digital Marketing Trends for 2017](https://emarsystest.com/learn/blog/6-digital-marketing-trends-2017/): Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As...
- [4 B2C Marketing Trends You Can’t Ignore](https://emarsystest.com/learn/blog/4-b2c-marketing-trends-cant-ignore/): To help marketers wade through the online noise, here are 4 of the latest B2C marketing trends experts cannot ignore. Read more.
- [What Were the Biggest Social Media Trends of 2016?](https://emarsystest.com/learn/blog/biggest-social-media-trends-2016/): To learn more about the most recent social trends, be sure to check out our five predictions for social media trends...
- [How Does B2C Marketing Automation Help Engage Customers?](https://emarsystest.com/learn/blog/b2c-marketing-automation-engage-customers/): There are a number of ways marketers can use B2C marketing automation to engage their customers. Learn more on the SAP Emarsys blog.
- [5 B2C Marketing Trends to Watch for in 2017](https://emarsystest.com/learn/blog/5-b2c-trends-watch-for-2017/): Marketers have the challenge of keeping up with continually evolving industries, where new trends and innovations pop up daily, and...
- [The Ultimate Guide to Website Personalization](https://emarsystest.com/learn/blog/web-personalization/): While there are many different methods of personalization, especially in the e-commerce world, website personalization is by far one of the most...
- [5 Examples of Successful B2C Marketing Strategies](https://emarsystest.com/learn/blog/examples-b2c-marketing-strategies/): B2C e-commerce marketers need to be on top of their game in order to break through the noise. Let’s take a look at five successful B2C marketing strategies for inspiration.
- [3 Social Media Marketing Trends That Will Forever Change Your Business](https://emarsystest.com/learn/blog/3-social-media-marketing-trends/): Marketers need to pay attention to the digital trends shaping and reshaping the marketplace. We shared with you our 5...
- [The Implications of Big Data, Machine Learning, and AI on Marketing Automation](https://emarsystest.com/learn/blog/machine-learning-ai-marketing/): Any organization looking to remain competitive in today’s high-tech digital world must constantly innovate and pilot new technologies and, most...
- [What is Artificial Intelligence (AI) Marketing? A Complete Guide](https://emarsystest.com/learn/blog/artificial-intelligence-marketing-solutions/): Artificial intelligence marketing is a method of leveraging customer data and AI concepts to anticipate your customer's next move and improve the customer journey. Learn more about AI Marketing.
- [A/B Testing: The Good, The Bad, and The Ugly](https://emarsystest.com/learn/blog/ab-testing-the-good-the-bad-and-the-ugly/): A/B testing is the bread and butter of today’s marketer. It’s a straightforward method to find the top-performing version of...
- [3 Challenges to Creating Meaningful, Actionable Data](https://emarsystest.com/learn/blog/3-challenges-to-creating-a-meaningful-actionable-data-environment/): The challenges facing today’s marketers are far more complex than deciding whether to promote a 20% coupon or free shipping....
- [Are You Ready for IRCE 2016?](https://emarsystest.com/learn/blog/are-you-ready-for-irce-2016/): The annual migration of e-commerce professionals to Chicago’s McCormick Place has begun. Yes, IRCE 2016 is about to begin. Hopefully...
- [3 Strategies to Improve In-Store Customer Acquisition](https://emarsystest.com/learn/blog/3-strategies-to-improve-in-store-acquisition/): If you are like many multi-channel retailers, you have been under pressure to connect your physical stores to the digital...
- [3 Ways to Connect Online Shoppers to Brick and Mortar Stores](https://emarsystest.com/learn/blog/3-ways-connect-online-shoppers-brick-mortar-stores/): I bet I can write one word that will make you want to click away from this page. I’ll write...
- [11 Actionable Examples of B2C Marketing Automation](https://emarsystest.com/learn/blog/11-best-examples-of-b2c-marketing-automation/): B2C marketing automation focuses heavily on customer acquisition, customer spend, and customer retention. Explore 11 examples you can use to create a seamless and personalized customer experience.
- [How to Avoid Email Spam Filters](https://emarsystest.com/learn/blog/5-tips-to-avoid-spam-filters/): With the amount of spam emails that users receive on a daily basis, it’s important for marketers to avoid this...
- [The Top 5 Social Media Trends That Will Totally DOMINATE 2016](https://emarsystest.com/learn/blog/5-social-media-trends-dominating-2016/): To learn more about the most recent social trends, be sure to check out our five predictions for social media trends...
- [6 Abandoned Cart Email Tactics That Work](https://emarsystest.com/learn/blog/6-abandoned-cart-email-tricks-work/): Shoppers abandon 76% of shopping carts, which means $18 billion of lost revenue for the retail industry. (Listrack, 2015) The...
- [There is No B2B or B2C Anymore: It's Human to Human #H2H](https://emarsystest.com/learn/blog/there-is-no-b2b-or-b2c-anymore-its-human-to-human-h2h/): There is No B2B or B2C Anymore: It’s Human to Human “As marketers, we’ve been trained to speak “business to...
- [Next Generation Email: What To Expect](https://emarsystest.com/learn/blog/next-generation-email-expect/): We’ve all heard the inflammatory phrase “email is dead” and I’m sure you don’t need me to refute this absurd...
- [The 7 Social Media Trends Dominating 2015](https://emarsystest.com/learn/blog/7-social-media-trends-dominating-2015/): 130 stats about the 7 social media trends dominating 2015 from Emarsys If we had only two or three big...
- [3 Strategic Goals Of Digital Marketing](https://emarsystest.com/learn/blog/3-strategic-goals-digital-marketing-ohad-hecht/): Today’s Digital Marketing Landscape The world of digital marketing is getting more complex with an increasing number of channels (web,...
- [The Reality Of A Single Customer View](https://emarsystest.com/learn/blog/reality-single-customer-view-alex-timlin/): The Reality Of A Single Customer View After working in the internet marketing space for over a decade, integration has...
- [The 7 Social Media Trends Dominating 2014](https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating0142015-jacquline-worner/): Jacqueline Woerner Social Media Manager Emarsys The 7 Social Media Trends Dominating 2014   For more a more up-to-date forecast blog...
- [The seven social media trends dominating 2014/2015 - Jacqueline Woerner](https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating-20142015-jacquline-worner/): The seven social media trends dominating 2014/2015 Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even...
- [A (Brief) History of Spam Filtering and Deliverability](https://emarsystest.com/learn/blog/a-brief-history-of-spam-filtering-and-deliverability-gunter-haselberger/): Discover the history of spam filtering and its impact on email marketing today. Learn key shifts in technology and strategy.
- [How to Implement a Successful Marketing Automation Strategy](https://emarsystest.com/learn/blog/the-essentials-of-implementing-a-successful-marketing-automation-strategy-george-frey/): With the digital landscape continuously growing and technology evolving, marketing automation has become more important than ever for businesses. While...
- [The Right Message to the Right Person, at the Right Time](https://emarsystest.com/learn/blog/the-right-message-to-the-right-person-at-the-right-time-daniel-hagos/): Over the Bank Holiday weekend a friend of mine, in a bid to impress me with his knowledge of email...
- [Omnichannel Marketing vs. Multichannel Marketing: What’s the Difference?](https://emarsystest.com/learn/blog/omni-channel-versus-multi-channel-marketing-alex-timlin/): ‘Omnichannel’ is a term that has been popping up in a lot of marketing blogs and materials over the last...
- [Welcome to the new GMail Inbox - Lauri Kurki](https://emarsystest.com/learn/blog/welcome-to-the-new-gmail-inbox-lauri-kurki/): Lauri KurkiAccount DirectorEmarsys   Welcome to the new GMail Inbox A look at the recent update of Google’s GMail service...
- [B2B vs B2C in Marketing Automation](https://emarsystest.com/learn/blog/b2b-vs-b2c-in-marketing-automation-john-fleming/): Marketing automation seems to be the latest buzz, with many of the traditional email service providers moving in this direction....
- [10 Recommendations for Abandoned Cart Emails](https://emarsystest.com/learn/blog/10-recommendations-for-abandoned-cart-emails-gizem-terzi/): Abandoned cart emails help increase conversions and profitability. Here are 10 tactics to help get the most out of your campaigns. Read more.
- [Here's Why You Should Use a Recommendation Engine](https://emarsystest.com/learn/blog/heres-why-you-should-use-a-recommendation-engine-ohad-hecht/): Find out what product recommendations engines are, what they can do for you, and how relatively simple and (surprisingly) inexpensive they are to implement.
- [Accreditation logo 5](https://emarsystest.com/learn/blog/accreditation-logo-5/): 
- [Email, Social, Mobile - Where Do You Lay Your Bets for 2013?](https://emarsystest.com/learn/blog/where-do-you-lay-your-bets/): As we are already coming to the close of the first month of the New Year, technology continues to rapidly...
- [E-POSTA İLE MUCIZELER YARATABILECEĞINIZ 3 ÖRNEK ÇALIŞMA](https://emarsystest.com/learn/blog/e-posta-ile-mucizeler-yaratabileceginiz-ornek-calisma/): By: Murat Erdör, Senior Sales Manager, emarsys Türkiye Lafın gelişi tabi mucize, ortada mucize falan yok, sadece pazarlama ile ilgili...
- [Using Preheaders Effectively in Your Email Campaigns](https://emarsystest.com/learn/blog/using-preheaders-effectively-in-your-email-campaigns/): Preheaders, the small section at the top of your email, can help drive click-throughs and open rates. Get email preheader best practices from SAP Emarsys.
- [10 Tips for Mobile-Friendly Email Campaigns](https://emarsystest.com/learn/blog/10-tips-for-mobile-friendly-emails/): Tips for Mobile Friendly Emails We know that mobile marketing is taking the world by storm and your emails need...
- [Time2Market](https://emarsystest.com/learn/blog/time2market/): Time2Market 2012 Date: 23-24 mai 2012,Lieu: Porte de Versailles, Paris Conférence : 24 mai 2012 à 16h15 Thème de la conférence:...
- [Say hello, but do it nicely.](https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely/):  By: Alex Field, Account Manager, Emarsys Some of this is basic stuff to those more experienced emarketers among you, but...
- [7 Steps to Create the Best Welcome Email](https://emarsystest.com/learn/blog/7-steps-to-create-the-best-welcome-email/): Creating a good welcome email is still something that’s sorely missing from a great many email marketing programs. While some...
- [The Importance of the Unsubscribe Link - Part Two](https://emarsystest.com/learn/blog/the-importance-of-the-unsubscribe-link-part-two/): Oftentimes, email marketers question why they should make it easier for recipients to unsubscribe. While offering an unsubscribe option can...
- [How to Develop Winning Subject Lines](https://emarsystest.com/learn/blog/how-to-develop-winning-subject-lines/): As I opened my inbox earlier today and saw 367 emails, I once again thought about what made me open...
- [Accreditation logo 4](https://emarsystest.com/learn/blog/accreditation-logo-4/): 
- [Rising Above Email Clutter](https://emarsystest.com/learn/blog/rise-above-email-clutter-2/): As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge....
- [Rising Above Email Clutter](https://emarsystest.com/learn/blog/rise-above-email-clutter/): As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge....
- [Why Relevancy is No Longer an Option - It's a Must!](https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-a-must/): Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail,...
- [Why Relevancy is No Longer an Option - It's a Must!](https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-must/): Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail,...
- [9 Steps to Build a User Story Map for Shared Understanding](https://emarsystest.com/learn/blog/drawing-houses-user-story-mapping/): I gave a brown bag talk about user story mapping recently at Emarsys. After a bit of promotion, more and more of...

## Whitepapers

- [The Global Consumer Products Engagement Report | UAE Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uae-edition/): 
- [The Global Consumer Products Engagement Report | Australia Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-australia-edition/): 
- [The Global Consumer Products Engagement Report | UK Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uk-edition/): 
- [The Global Consumer Products Engagement Report | Global Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report/): 
- [The Global Consumer Products Engagement Report | US Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-us-edition/): 
- [Personalization Playbook](https://emarsystest.com/learn/white-papers/personalization-playbook/): This actionable resource contains personalization use cases that marketers can deploy to improve engagement, conversion and retention.
- [SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/learn/white-papers/sap-is-a-leader-in-the-2025-gartner-magic-quadrant-for-personalization-engines/): 
- [2025 Martech RFP Guide: Plan, Write & Manage a Successful Proposal](https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/): Learn the dos and don’ts for managing a martech RFP to find the right martech for your brand, and get 140+ MUST-ASK questions to include!
- [The Omnichannel Guide to Retention & Loyalty](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/): Our new, updated Omnichannel Guide to Retention and Loyalty is a hands-on resource that highlights loyalty trends and gives actionable advice on how to build successful loyalty campaigns.
- [Customer Loyalty Index 2024, Global](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-global/): For the fourth year, we surveyed customers to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.
- [Customer Loyalty Index 2024, US](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-us/): We surveyed 4,000+ customers from across the US to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.
- [Customer Loyalty Index 2024, UK](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uk/): We surveyed 2,010 general respondents in the UK to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.
- [Customer Loyalty Index 2024, Australia](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-australia/): We surveyed 2,019 general respondents from across Australia to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.
- [Customer Loyalty Index 2024, UAE](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uae/): We surveyed 2,000 general respondents in the UAE to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.
- [The Sports and Entertainment Guide to Omnichannel Fan Engagement](https://emarsystest.com/learn/white-papers/omnichannel-for-sports-entertainment/): Sports & entertainment business? Learn how you can leverage omnichannel marketing to create personalized fan experiences at scale.
- [Omnichannel for Consumer Products: 10 Ways to Build Consumer Engagement](https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/): Discover trends in consumer products, plan your first-party data strategy, and explore 10 ways to drive omnichannel engagement.
- [AI in Retail Report: Power to the Marketer](https://emarsystest.com/learn/white-papers/ai-in-retail-report-global/): Discover consumer attitudes to AI in the world and omnichannel marketing strategies for growth.
- [AI in Retail Report: Power to the Marketer in the UK](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uk/): Discover consumer attitudes to AI in UK and omnichannel marketing strategies for growth.
- [AI in Retail Report: Power to the Marketer in Australia](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-australia/): Discover consumer attitudes to AI in Australia and omnichannel marketing strategies for growth.
- [AI in Retail Report: Power to the Marketer in the US](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-us/): Discover consumer attitudes to AI in the US and omnichannel marketing strategies for growth.
- [AI in Retail Report: Power to the Marketer in the UAE](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uae/): Discover consumer attitudes to AI in the UAE and omnichannel marketing strategies for growth.
- [7 Pillars of Omnichannel Personalization](https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/): Learn the 7 pillars for building an omnichannel personalization strategy that drives outcomes. Plan how to capture data, apply AI, boost loyalty, & more.
- [Brands: Get the Full Value from Your Direct-to-Consumer Presence](https://emarsystest.com/learn/white-papers/brands-get-the-full-value-from-your-direct-to-consumer-presence/): Get insights on how direct-to-consumer brands can use digital touchpoints in 2024 to better understand their customers and engage them beyond direct sales.
- [The Omnichannel Difference Report with Forrester 2024](https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/): The Omnichannel Difference 2024: Understanding challenges and opportunities with omnichannel customer engagement
- [SAP Emarsys Customer Loyalty Index 2023](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2023-2/): This report reveals the state of customer loyalty in 2023, including shifts in loyalty types, preferences, spending habits, and more, based on consumer research from more than 10,000 respondents across USA, UK, Australia, and Germany.
- [The Business Value of SAP Emarsys Customer Engagement](https://emarsystest.com/learn/white-papers/the-business-value-of-sap-emarsys-customer-engagement/): Discover how organizations using SAP Emarsys are finding higher channel adoption, greater productivity, and less IT cost and reliance.
- [SAP Emarsys Is a Leader in the 2023 IDC MarketScape Worldwide Omni-channel Marketing Platforms for B2C Enterprise Assessment](https://emarsystest.com/learn/white-papers/idc-marketscape-worldwide-omnichannel-marketing-platforms-for-b2c-enterprise-vendor-assessment/): Discover why we are recognized in omnichannel marketing for B2C enterprise brands.
- [Driving Holiday Customer Engagement With Omnichannel Marketing](https://emarsystest.com/learn/white-papers/driving-holiday-customer-engagement-with-omnichannel-marketing/): Get research and insights about retail marketing trends, consumer behavior, and more to help you plan your 2023 holiday customer engagement strategy.
- [The Omnichannel Guide to Revenue-Driving Holiday Customer Engagement](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/): Discover the tips, strategies, and tactics used by top brands to increase customer growth and revenue during the holiday shopping season.
- [4 Steps for Better Relationships, Retention and Revenue](https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/): Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue.
- [The Omnichannel Guide to Retention & Loyalty](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/): Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue.
- [Is Your Martech the BEST or a BUST?](https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/): About This Checklist Is your martech serving your needs and helping you innovate the way you engage customers? Or are...
- [Digital Explosion in Southeast Asia](https://emarsystest.com/learn/white-papers/digital-explosion-in-southeast-asia/): This eBook explores macroeconomic trends in SEA and how they affect digital marketers looking to integrate mobile into their omnichannel strategy
- [5 Trends Shaping the Future of Retail Strategy & Execution](https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/): Discover the trends and challenges shaping the future of retail strategy and execution, plus actionable tips to help retailers overcome them and thrive.
- [6 Abandoned Cart CRM Strategies to Recover Lost Sales](https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/): About The Quick Guide Abandoned carts represent the lowest of the low-hanging fruit when it comes to customer conversion. In...
- [The Omnichannel Difference: How the Most Customer Focused Companies Deliver The Value of Omnichannel](https://emarsystest.com/learn/white-papers/the-omnichannel-difference/): What’s Inside In May 2022, SAP Emarsys commissioned Forrester Consulting to research which companies were using omnichannel strategies to effectively...
- [Power Up Your Black Friday: 10 Omnichannel Strategies to Beat Competitors and Make More $$$](https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/): Discover 10 omnichannel marketing strategies to increase customer growth and revenue before, during, and after the Black Friday shopping season.
- [5 Retail Strategies for Effective Cross-Selling and Upselling](https://emarsystest.com/learn/white-papers/5-retail-strategies-for-effective-cross-selling-and-upselling/): About the Ebook Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately, increases customer lifetime value and...
- [6 Pillars Powering Cross Channel Personalization](https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/): Learn top retail trends across Australia & New Zealand with top customer insights shared at Retail RevivalLearn the 6 foundational pillars top marketing teams use for building a cross-channel personalization strategy that accelerates business outcomes.
- [SAP Emarsys Recognized in The Forrester Wave™: Email Marketing Service Providers, Q1 2022](https://emarsystest.com/learn/white-papers/emarsys-recognized-in-the-forrester-wave-email-marketing-service-providers-q1-2022/): Our Highlights From the Forrester Report SAP Emarsys empowers marketers to create the brand experiences their customers love: Campaign management:...
- [unPredictions: Commerce Marketing Priorities Powering 2022](https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/): Discover the 7 commerce marketing priority strategies that will guide your brand to delivering more personalized customer experiences and driving growth & revenue in 2022.
- [SAP Emarsys Black Friday Research Report: Australia & New Zealand, October 2021](https://emarsystest.com/learn/white-papers/emarsys-black-friday-research-report-australia-new-zealand-october-2021/): In this report, discover data and insights on how customers will prepare for Black Friday 2021 in Australia and New Zealand, as well as what they expect from retailers.
- [Retail Roadblocks: The challenges holding retail marketers back in 2021](https://emarsystest.com/learn/white-papers/retail-roadblocks/): Marketers are running into new obstacles as customer expectations evolve. Learn how and why the role of marketing is changing!
- [Customer Loyalty Index 2021 - Australian Report](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021-australian-report/): In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021.
- [10+ Value Exchanges to Grow Your First-Party Data](https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/): Learn 10+ proven tactics for delivering value to customers so you can grow first-party customer data and provide more 1:1 experiences.
- [Customer Loyalty Index 2021](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/): In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021.
- [5 Key Ingredients for a More Connected Customer Experience](https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/): In this ebook, learn the 5 things top retail brands like Char-Broil, Gymshark, and City Beach are doing differently to create connected customer experiences. Download the PDF.
- [SAP Emarsys Black Friday Report 2021](https://emarsystest.com/learn/white-papers/black-friday-report-2021/): SAP Emarsys offers the latest data and research into how marketers are preparing for Black Friday 2021, and what you can expect from customers during this crucial shopping event.
- [Driving Customer Loyalty in a Digital Era](https://emarsystest.com/learn/white-papers/driving-customer-loyalty-in-a-digital-era/): How will online shopping continue to grow? Will store openings follow previous purchasing patterns? And what kind of expectations can customers have in the future? As part of this report, SAP Emarsys and IMRG will provide insights into some of these challenges.
- [15 Ways to Turn SAP Commerce Data into New Revenue Opportunities](https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/): Learn 15 ways you can leverage your SAP commerce data to deliver more personalized engagement and realize new revenue opportunities on your commerce channels.
- [How to Retain Mobile App Users & Convert Them into Paying Subscribers](https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/): This is how marketers can use their mobile app to retain more app users, convert them to subscribers, win them back, and even empower them to remain loyal. This eBook is full of actionable steps you and your team can use to increase mobile app retention and revenue.
- [The Marketer's Guide to First Party Data Led Advertising [Playbook]](https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/): Find out how you can achieve the business outcomes of your brand and connect 1:1 with customers through the data you already have.
- [SAP Emarsys Valentine’s Day Research Report – Australia](https://emarsystest.com/learn/white-papers/emarsys-valentines-day-research-report-australia/): Get the latest research on Australian shoppers’ habits and attitudes toward Valentine’s Day in 2021, and what retailers might expect for other 2021 holiday shopping events.
- [The State of Retail in 5 Charts](https://emarsystest.com/learn/white-papers/the-state-of-retail-in-5-charts/): Learn more about how rapid e-commerce growth in 2020 influenced customer buying trends and purchase patterns, and what retailers can expect for their industry going forward.
- [SAP Emarsys x Google Survey Report — Australian Xmas Shopping Survey](https://emarsystest.com/learn/white-papers/emarsys-x-google-survey-report-australian-xmas-shopping-survey/): Get the latest research on Australian consumers’ habits and attitudes toward holiday shopping during the pandemic, and learn what retailers can expect for 2021.
- [8 Retail Marketing Priorities for 2021](https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/): Learn how marketers will generate superior brand experiences in 2021 inside the e-book — loaded with takeaways and key action items. Get the PDF!
- [Drive Repeat Purchases & Customer Loyalty: Post-Holiday Retail Playbook](https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/): Learn 5 strategies to immediately retarget and re-engage new seasonal customers so they don’t defect. Download the ebook.
- [Deliver Predictable, Profitable Results with Actionable AI](https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/): Avoid siloed data and unoptimized tech stacks with a complete solution like the SAP Emarsys Customer Engagement Platform to accelerate business outcomes.
- [Why You’re 2.5x More Likely to Succeed with Omnichannel Retail](https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/): Even though a global pandemic was unprecedented, it’s more important than ever for retailers to leverage an omnichannel strategy to accelerate business outcomes.
- [Accelerate Time to Value with Actionable E-Commerce Use Cases](https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/): Shorten your time to market and achieve your business outcomes through the SAP Emarsys Customer Engagement Platform.
- [Black Friday Report - Australia](https://emarsystest.com/learn/white-papers/black-friday-report-australia/): What’s Inside In 2019, Black Friday and Cyber Monday yielded record-setting levels of engagement and revenue. Though the landscape has...
- [Predictable, Profitable Outcomes](https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/): Learn how to improve customer engagement and maximize revenue and growth using the customer, product, and sales data you already have.
- [Drive Measurable Outcomes with Omnichannel Retail](https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/): Download this 2-page overview to see how to put your customers at the center of your omnichannel marketing strategy and accelerate digital transformation.
- [Reinventing Retail Quick Guide | Vol. 3](https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-vol/): The ability to seamlessly move in-store customers to your e-commerce store is essential for driving growth and revenue, and maximizing CLTV. Learn more.
- [The Time for E-Commerce- First Has Arrived](https://emarsystest.com/learn/white-papers/the-time-for-e-commerce-first-has-arrived/): To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook.
- [Reinventing Retail Quick Guide | Vol. 2](https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume/): Learn why driving your online customers into your retail store is essential for omnichannel customer engagement and better business outcomes.
- [Reinventing Retail Quick Guide | Vol. 1](https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume-one/): Learn why identifying customers in-store is essential for retail brands that want to deliver omnichannel customer engagement and drive business results.
- [Reinventing Retail 3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail](https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/): To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook.
- [4 Pillars of Personalization](https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/): Personalization is a growing expectation from customers. Hear from top brands who successfully use 1:1 marketing to increase customer loyalty and drive business results.
- [5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook]](https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/): Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19.
- [15 Ways to Increase Revenue with Your E-Commerce Data](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/): Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data.
- [Unlock Marketing Opportunities from your Magento 2 Data](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/): Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth.
- [Unlock Marketing Opportunities from your Shopify Plus Data](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/): Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth.
- [15 Ways to Increase Revenue with Your Magento 2 Data](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/): Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data.
- [5 Steps to Artificial Intelligence Marketing Adoption](https://emarsystest.com/learn/white-papers/enterprise-ai-adoption/): AI marketing adoption is more important than ever! Explore this 5-step playbook for effective artificial intelligence implementation and setup.
- [15 Ways to Increase Revenue with Shopify Plus Data and Reporting](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/): Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data.
- [5 Growth Strategies to Attract Customers This Holiday Season](https://emarsystest.com/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/): Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle.
- [Creating Real Brand Advocates through Loyalty Programs](https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/): Find out what marketers get wrong about customer loyalty and how you can course correct to save your company a hefty amount of money.
- [Time-To-Value](https://emarsystest.com/learn/white-papers/time-to-value/): Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment.
- [How AI is Driving E-Commerce Impact](https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/): Predict Customer Lifetime Value (CLTV), buying probability, and quarterly revenue Understand which customers and segments are likely to churn and...
- [How to Keep Customers for Life](https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/): Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online...
- [The Omnichannel Marketer’s Growth Roadmap](https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/): Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track...
- [5×5 2019: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/): If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years...
- [Rethinking Your Tech Stack: A Marketer’s Assessment](https://emarsystest.com/learn/white-papers/tech-stack-assessment/): The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue...
- [What Dangers Are Lurking in Your Tech Stack?](https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/): For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech...
- [How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In](https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/): If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just...
- [The Omnichannel Marketer’s Holiday Domination Guide](https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/): As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for...
- [4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule]](https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/): With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email...
- [5×5 2018: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/): Before the digital age, the biggest and best brands had just that — a brand, over which they had complete...
- [Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype](https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/): This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are...
- [How to Lead Your Boss to AI Marketing](https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/): With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And...
- [Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce](https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/): Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and...
- [Beat the Spam Trap: Understanding Email Deliverability](https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/): For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and...
- [Marketer + Machine: The Empowered Marketing Revolution](https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/): Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding...
- [Live Email Content](https://emarsystest.com/learn/white-papers/live-email-content/): Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and...
- [Are You Prepared for a Mobile-First World?](https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/): Over the last decade, people have come to use their mobile devices over all other devices to browse and shop...
- [Understanding the Customer Journey in Asia Pacific](https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/): Key Findings: Only 1 in 10 have a well developed strategy 66% of companies heavily rely on email data Mobile...
- [Personalize Your Incentive Strategy](https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/): Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales.
- [The Bridge Between Data and Personalization](https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/): Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the...
- [Omnichannel Marketing Automation](https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/): Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how...
- [Retention Marketing is All About the Customer](https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/): Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving...
- [5 E-Commerce Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/): The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and...
- [Digital Requires an OmniChannel Retail Strategy](https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/): To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels,...
- [The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report](https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/): Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is...
- [SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management](https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/): The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how...
- [Adapting to the pace of omnichannel commerce](https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/): For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for...
- [Does marketing automation work for B2C marketers?](https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/): B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and...
- [Email optimization for smartphones](https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/): If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and...
- [ERFM: The new science of segmentation](https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/): Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big...
- [From personalization to customer loyalty](https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/): To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a...
- [Predict, protect, and recover revenue across the digital customer journey](https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/): Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of...
- [Seven steps to successful retention automation](https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/): Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and...
- [The psychology of mobile marketing](https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/): Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the...
- [Trusting the Machine:](https://emarsystest.com/learn/white-papers/trusting-the-machine/): True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep...

## Webinars

- [Loyalty at Scale: Strategies and Use Cases for Powering Real-Time Consumer Engagement](https://emarsystest.com/learn/webinars/loyalty-at-scale-strategies-and-use-cases-for-powering-real-time-consumer-engagement/): Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth.
- [Leveraging AI for Growth: Future-Ready Marketing and Innovation](https://emarsystest.com/learn/webinars/leveraging-ai-for-growth-future-ready-marketing-and-innovation/): Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth.
- [B2me - AI-Driven Omnichannel Experiences](https://emarsystest.com/learn/webinars/b2me-ai-driven-omnichannel-experiences/): In this on demand session discover how leading brands are revolutionizing customer engagement through personalized, data-driven marketing strategies.
- [The Future of Marketing: Unlocking the Power of AI](https://emarsystest.com/learn/webinars/the-future-of-marketing-unlocking-the-power-of-ai/): In this session, join innovative leaders from Diageo and Wella Company as they discuss the future of marketing and how to unlock the power of AI.
- [Brand revival: How to make a successful comeback](https://emarsystest.com/learn/webinars/brand-revival-how-to-make-a-successful-comeback/): Join us to explore how iconic brand True Religion is leveraging nostalgia, innovative strategies, and exceptional brand moments to stay competitive and captivate new generations.
- [5 Omnichannel strategies for post-holiday shopping and beyond](https://emarsystest.com/learn/webinars/5-omnichannel-strategies-for-post-holiday-shopping-and-beyond/): Discover 5 omnichannel strategies to boost post-holiday shopping success on December 5th. Learn how to use holiday insights to personalize experiences, engage new customers, and drive long-term loyalty
- [Dal Black Friday al Natale: l’esperienza di vendita all’insegna dell’iper-personalizzazione](https://emarsystest.com/learn/webinars/dal-black-friday-al-natale-lesperienza-di-vendita-allinsegna-delliper-personalizzazione/): Unisciti a SAP Emarsys per scoprire come esperienze iperpersonalizzate possano migliorare le tue vendite, dal Black Friday fino a Natale e oltre.
- [Calling All Channels: Mobile’s Role in Driving Omnichannel Excellence  ](https://emarsystest.com/learn/webinars/calling-all-channels-mobiles-role-in-driving-omnichannel-excellence/): Watch this webinar to discover how to use mobile to engage customers in real-time across mobile app, SMS, mobile wallet and conversational channels
- [Strategic Growth: Harnessing Technology for Longevity](https://emarsystest.com/learn/webinars/strategic-growth-harnessing-technology-for-longevity/): Watch this on-demand session where industry experts share insights on leveraging data-driven strategies and integrated campaigns to build loyal communities and drive business transformation. Watch now for valuable discussions that can elevate your marketing efforts.
- [Retail Talks: How top IT and Marketing teams drive CX Innovation](https://emarsystest.com/learn/webinars/retail-talks-how-top-it-and-marketing-teams-drive-cx-innovation/): Discover how leading IT and marketing teams collaborate to drive CX innovation and personalization. Join SAP Emarsys CMO Sara Richter and TekMovil's Cristian Serrano as they share strategies for building tech partnerships that enhance customer experience and loyalty.
- [How Village Roadshow Theme Parks Creates Personalised Customer Experiences](https://emarsystest.com/learn/webinars/how-village-roadshow-theme-parks-creates-personalised-customer-experiences/): Discover how Village Roadshow Theme Parks uses data flexibility to personalize interactions and drive customer satisfaction. Learn about data consolidation, advanced segmentation, and more in this on-demand webinar.
- [Power to the Marketer: 2024 | OnDemand](https://emarsystest.com/learn/webinars/pttm-on-demand-hub/): 
- [Customer-centric Omnichannel Strategies that Drive Customer Lifetime Value](https://emarsystest.com/learn/webinars/customer-centric-omnichannel-strategies-that-drive-customer-lifetime-value/): Recorded live at SAP Emarsys Power to the Marketer Amsterdam 2024 this panel featuring New Balance, Paula's Choice and Studio Anneloes discovers how leading brands scale their omnichannel execution with international reach.
- [Glazing the Path to Success: The Krispy Kreme Omnichannel Journey to Delight Customers ](https://emarsystest.com/learn/webinars/glazing-the-path-to-success-the-krispy-kreme-omnichannel-journey-to-delight-customers/): Watch this webinar to discover Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results.
- [Lunch and Learn: How Huel is Driving Profitable, Scalable Growth Through Customer Advocacy Marketing with Mention Me ](https://emarsystest.com/learn/webinars/lunch-and-learn-how-huel-is-driving-profitable-scalable-growth-through-customer-advocacy-marketing-with-mention-me/): This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation
- [Lunch and Learn: Revolutionizing Customer Retention, AO’s Blueprint for Building Trust, Authority and Loyalty ](https://emarsystest.com/learn/webinars/lunch-and-learn-revolutionizing-customer-retention-aos-blueprint-for-building-trust-authority-and-loyalty/): This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation
- [AI in Action: Power Moves for Modern Marketers](https://emarsystest.com/learn/webinars/ai-in-action-power-moves-for-modern-marketers/): Watch this podcast to learn about the role of Artificial Intelligence (AI) in modern marketing.
- [Lunch and Learn: More Than Commerce: How CPG Brands are Building Direct-to-Consumer Engagement](https://emarsystest.com/learn/webinars/more-than-commerce-how-cpg-brands-are-building-direct-to-consumer-engagement/): This session, from the Omnichannel & AI Masterclass, invites global consumer product brands to discuss how Consumer Product brands are building direct-consumer-engagement, the importance of a first party data strategy and balancing personalization with consumer trust.
- [Lunch and Learn: How Home Depot Engineers Online Experiences That ‘Get More Done’ During High Peak Seasons](https://emarsystest.com/learn/webinars/how-home-depot-engineers-online-experiences-that-get-more-done-during-high-peak-seasons/): This session, from the Omnichannel & AI Masterclass, heroes Mauricio Gonzalez, Online Experience Manager at Home Depot as he discusses the transformation from in-store to online experiences and how his team prepares for their biggest sales day of the year.
- [Lunch and Learn: SAP Emarsys Product Strategy, Roadmap and AI Innovations ](https://emarsystest.com/learn/webinars/lunch-and-learn-sap-emarsys-product-strategy-roadmap-and-ai-innovations/): In this session, from the Omnichannel & AI Masterclass, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones, VP of Product, Balint Vegh, and Product Manager of Generative AI, Aadil Kumar, discuss Product Strategy and AI Innovations
- [Brisbane Airport - Unlocking the power of data for your brands success](https://emarsystest.com/learn/webinars/brisbane-airport-unlocking-the-power-of-data-for-your-brands-success/): Watch this webinar to learn how Brisbane Airport is optimising technology for the travel and hospitality industry with SAP Emarsys.
- [Intelligent engagement: Dubai’s digital frontiers](https://emarsystest.com/learn/webinars/intelligent-engagement-dubais-digital-frontiers/): Watch leading brands unpack the role of AI in serving customers, businesses and society, and what marketing leaders can do to reap the benefits.
- [Amplifying brand reach: Strategies for success](https://emarsystest.com/learn/webinars/amplifying-brand-reach-strategies-for-success/): How C-Suite of leading brands implement best-of-breed approaches to digital strategy and amplify brand reach through speed, agility, and authenticity.
- [Transforming with relevance: Leveraging the power of a heritage brand](https://emarsystest.com/learn/webinars/transforming-with-relevance-leveraging-the-power-of-a-heritage-brand/): Watch how Chalhoub Group leveraged their legacy positioning and attracted new niches of customers in a rapidly transforming digital environment.
- [The Omnichannel Difference: tackling personalized marketing & customer engagement strategies](https://emarsystest.com/learn/webinars/the-omnichannel-difference-2024/): Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention.
- [New Year Resolutions of a Marketer](https://emarsystest.com/learn/webinars/new-year-resolutions-of-a-marketer/): Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention.
- [Using Generative AI like a natural: Allnatura’s data-driven approach to customer retention](https://emarsystest.com/learn/webinars/using-generative-ai-like-a-natural-allnaturas-data-driven-approach-to-customer-retention/): Discover how Generative AI is a game-changer for Allnatura’s personalized marketing communication in driving customer engagement and retention.
- [Secrets of Retention: Keeping Seasonal and New Buyers Hooked All Year](https://emarsystest.com/learn/webinars/secrets-of-retention-keeping-seasonal-and-new-buyers-hooked-all-year/): Discover best practices and examples of advertising efforts that delight customers and deliver business results throughout the year.
- [Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty](https://emarsystest.com/learn/webinars/add-to-cart-podcast-how-total-tools-are-mastering-the-trade-of-customer/): Darren Gunton, Total Tools GM of Marketing, channels his customer, the tradie and provides loyalty tips to maximise customer experience!
- [The Omnichannel Path to Customer Loyalty in Retail](https://emarsystest.com/learn/webinars/the-omnichannel-path-to-customer-loyalty-in-retail/): Discover the different types of loyalty and how personalized omnichannel experiences can help boost your customer engagement.
- [Recession, Retention, and Loyalty](https://emarsystest.com/learn/webinars/recession-retention-and-loyalty/): Discover the latest research on loyalty trends and omnichannel marketing strategies that deepen customer relationships and drive business growth.
- [The Power of AI Segmentation - Ryderwear's Story](https://emarsystest.com/learn/webinars/the-power-of-ai-segmentation-ryderwears-story/): Discover how Ryderwear generated 80% of revenue from automations versus campaigns and leveraged AI segmentation.
- [Lessons From A Loyalty Leader](https://emarsystest.com/learn/webinars/lessons-from-a-loyalty-leader/): How to create frictionless experiences across channels in a world of disruptions to maximise loyalty.
- [How Vitasoy Creates Global Growth With Sustainable Practices](https://emarsystest.com/learn/webinars/how-vitasoy-creates-global-growth-with-sustainable-practices/): Explore how Vitasoy has embraced their heritage and championed a purpose-driven ethos to drive growth with sustainability at the core of the business.
- [Scaling With City Beach: The Next Step For Loyalty Growth](https://emarsystest.com/learn/webinars/scaling-with-city-beach-the-next-step-for-loyalty-growth/): City Beach shares their journey of leveraging customer segments and demographics to help growth and scaling with loyalty.
- [The Leaders Perspective – Strategies To Stay Relevant And Resilient](https://emarsystest.com/learn/webinars/the-leaders-perspective-strategies-to-stay-relevant-and-resilient/): Discover how Puma, Adore Beauty, and Rodd & Gunn have stayed relevant and resilient and the strategies they have applied to succeed and thrive.
- [Why Data Is Still Your Biggest Competitive Advantage](https://emarsystest.com/learn/webinars/why-data-is-still-your-biggest-competitive-advantage/): Brand leaders discuss the tools, skills, and culture needed to be insights driven; opportunities and threats of generative AI; and how to blend data with creativity.
- [The Social Science Of Data – Rethinking Marketing](https://emarsystest.com/learn/webinars/the-social-science-of-data-rethinking-marketing/): Explore how Simon Kuestenmarcher, The Demographics Group Co-Founder & Director, explains the type of marketing messages that resonate with different generations in a data-driven way.
- [Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy](https://emarsystest.com/learn/webinars/tech-bloat-to-tech-optimization-investing-to-win-in-a-cut-back-economy/): Discover how expert marketers have dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty.
- [The Evolution Of Loyalty: Preparing For The Next Generation Of Shoppers](https://emarsystest.com/learn/webinars/the-evolution-of-loyalty-preparing-for-the-next-generation-of-shoppers/): Explore how Jody Plows, Nobody's Child CEO, has evolved their content and omnichannel strategies, opportunities for growth and built a customer-obsessed culture.
- [How Data Will Shape The Future Of Marketing](https://emarsystest.com/learn/webinars/how-data-will-shape-the-future-of-marketing/): Explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success, and the impact of generative AI on the future of marketing.
- [Innovating In Times Of Uncertainty](https://emarsystest.com/learn/webinars/innovating-in-times-of-uncertainty/): Leading retailers show how they dealt with shrinking resources, building smarter tech, staying innovative, and winning in a cut-back economy.
- [The Loyalty Leader: Strategies To Stay Relevant And Resilient](https://emarsystest.com/learn/webinars/the-loyalty-leader-strategies-to-stay-relevant-and-resilient/): Discover how Manju Malhotra, Harvey Nichols CEO, created a seamless omnichannel shopping experience with mobile to propel growth, improve profitability, and stay relevant.
- [How Gen Z Is Reinventing Retail](https://emarsystest.com/learn/webinars/how-gen-z-is-reinventing-retail/): Discover how to engage younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future.
- [Lessons From An Omnichannel Leader](https://emarsystest.com/learn/webinars/lessons-from-an-omnichannel-leader/): Discover how Carolyn Dawkins, David Yurman CMO, is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions.
- [Why Data Is The New Competitive Advantage](https://emarsystest.com/learn/webinars/why-data-is-the-new-competitive-advantage/): Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity.
- [How To Future-Proof Loyalty In An Economic Downturn](https://emarsystest.com/learn/webinars/how-to-future-proof-loyalty-in-an-economic-downturn/): Leading retail marketers show how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant.
- [How Top IT and Marketing Teams Drive Leading-Edge Customer Experience](https://emarsystest.com/learn/webinars/how-top-it-and-marketing-teams-drive-leading-edge-customer-experience/): Discover with SAP Emarsys and Forrester the best practices of IT and marketing teams to create leading-edge CX strategies that satisfy customers and deliver business results.
- [Black Friday Masterclass: Unlocking Success For Your Brand](https://emarsystest.com/learn/webinars/black-friday-masterclass-unlocking-success-for-your-brand/): Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why?
- [The Science of Building Stronger Customer Relationships Through Conversations](https://emarsystest.com/learn/webinars/the-science-of-building-stronger-customer-relationships-through-conversations/): In this fast-paced, always-on digital world, brands continue to look for more “out-of-the-box” solutions to get closer to their customers, build trust and interact on a personal level.
- [Episode 3, Driving Engagement and Revenue with Mobile Marketing](https://emarsystest.com/learn/webinars/episode-3-driving-engagement-and-revenue-with-mobile-marketing/): In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization.
- [It’s Raining Revenue! How Movable Ink Built a Revenue Waterfall for Brandsdal](https://emarsystest.com/learn/webinars/its-raining-revenue-how-movable-ink-built-a-revenue-waterfall-for-brandsdal/): By using Movable Ink for Email + Stories, Brandsdal built a ‘super waterfall’ campaign that drove 147 Conversions with an AOV of $60, resulting in $8k in revenue.
- [Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion](https://emarsystest.com/learn/webinars/ochsner-sports-personalization-journey-bridging-creativity-conversion/): Discover 3 actionable insights from Ochsner Sport's personalization program that yielded the most impact.
- [How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth](https://emarsystest.com/learn/webinars/how-brandalley-leveraged-advocacy-data-to-supercharge-their-growth/): How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers.
- [The Holiday Edge: Actionable Shopping Insights for Black Friday Week](https://emarsystest.com/learn/webinars/the-holiday-edge-actionable-shopping-insights-for-black-friday-week/): Join a panel of experts for insights on consumer trends in these tough economic times, and learn tactics for inspiring customer engagement this coming Black Friday and beyond.
- [Mastering the Art of Conversational Commerce: Spoonflower’s Secret to 22x ROI](https://emarsystest.com/learn/webinars/mastering-the-art-of-conversational-commerce-spoonflowers-secret-to-22x-roi/): Discover how Spoonflower, custom fabric and wallpaper brand, leverages SMS to boost customer spending.
- [Investing To Win In A Cut-Back Economy](https://emarsystest.com/learn/webinars/investing-to-win-in-a-cut-back-economy/): Bogner and Vogue Germany discuss how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty.
- [From Pure Play to Omnichannel Challenger](https://emarsystest.com/learn/webinars/from-pure-play-to-omnichannel-challenger/): Parfumdreams discuss how they’ve become a thriving omnichannel leader and which tools and partners helped them along the way.
- [Lingering and Longing: The New Language of Loyalty](https://emarsystest.com/learn/webinars/lingering-and-longing-the-new-language-of-loyalty/): Discover the challenges BMW have identified when it comes to customer loyalty and the evolution of their loyalty programmes.
- [How to Make Data Your Secret Weapon](https://emarsystest.com/learn/webinars/how-to-make-data-your-secret-weapon/): Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences.
- [5 Trends Shaping Retail Strategies & Execution](https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategies-and-execution/): Uncover 5 trends shaping retail: Hear from industry experts how to maximize first-party data and optimize omnichannel marketing experiences.
- [The New Change Agents: How Top IT and Marketing Teams Drive CX Innovation](https://emarsystest.com/learn/webinars/the-new-change-agents-how-top-it-and-marketing-teams-drive-cx-innovation/): Discover how to blend the Art of marketing with the Science of IT to drive CX innovation.
- [Perfecting the Art of Loyalty to Drive Retention and Revenue](https://emarsystest.com/learn/webinars/perfecting-the-art-of-loyalty-to-drive-retention-and-revenue/): Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why?
- [SAP Emarsys Product Strategy, Innovations, and Roadmap](https://emarsystest.com/learn/webinars/sap-emarsys-product-strategy-innovations-and-roadmap/): SAP Emarsys shares the latest innovations, including how they use AI to power personalization and demonstrate the revenue impact of marketing
- [Cross-Border Marketing: Gain Higher Sales Conversion and Enhance Customer Experience with Hyper-Personalisation](https://emarsystest.com/learn/webinars/cross-border-marketing-gain-higher-sales-conversion-and-enhance-customer-experience-with-hyper-personalisation/): Learn from Lovely Wholesale's global marketing success in cross-border eCommerce. Discover customer-centric strategies for higher sales conversion. Watch now.
- [Become a Lean, Mean, Marketing Machine with Savers and Columbia Sportswear](https://emarsystest.com/learn/webinars/become-a-lean-mean-marketing-machine-with-savers-and-columbia-sportswear/): Savers and Columbia Sportswear share the strategies and hands-on tactics they use to thrive in a world of decreasing budgets and increasing expectations.
- [How Can Marketers Break the Barriers to Omnichannel Personalisation? ](https://emarsystest.com/learn/webinars/how-can-marketers-break-the-barriers-to-omnichannel-personalisation/): Omnichannel personalisation is the new marketing normal. In this panel discussion we'll look at brands that are getting it right and what they can teach us.
- [Episode 2, Drive Acquisition and Conversion with Web: Tips, Insights, & Examples](https://emarsystest.com/learn/webinars/episode-2-drive-acquisition-and-conversion-with-web-tips-insights-examples/): Join your SAP Emarsys Experts and discover how to maximize Web Channel to drive acquisition and increase conversion for your brand.
- [Powering the Marketer: Marketing Innovators Share Rare Insights ](https://emarsystest.com/learn/webinars/powering-the-marketer-marketing-innovators-share-rare-insights/): Global marketing leaders discuss the ever-changing demands of marketing and answer the elusive question of 'What's next?
- [Knit One, Purl Two: How Hobbii Knitted Data and Content to Gain 300%+ Revenue](https://emarsystest.com/learn/webinars/knit-one-purl-two-how-hobbii-knitted-data-and-content-to-gain-300-revenue/): Online yarn superstore Hobbii shares the secrets of how they knitted relational data with content for impressive revenue gains.
- [Jack Wolfskin's Journey From Traditional Retailer to Omnichannel Champion ](https://emarsystest.com/learn/webinars/jack-wolfskins-journey-from-traditional-retailer-to-omnichannel-champion/): Watch this interview with Mokhtar Benbouazza, VP Marketing & Digital and learn more about Jack Wolfskin’s journey from traditional retailer to omnichannel champion.
- [Cracking the Loyalty Code: Tips & Tactics from Top Global Brands ](https://emarsystest.com/learn/webinars/cracking-the-loyalty-code-tips-tactics-from-top-global-brands/): Loyalty experts from Lorna Jane, Bapcor, Click Frenzy and Power Retail share their top tips.
- [5 Trends Shaping Retail Strategy and Execution in 2023 ](https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategy-and-execution-in-2023/): Join retail experts as they discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate.
- [The Future of 360 Marketing with Zalando](https://emarsystest.com/learn/webinars/the-future-of-360-marketing-with-zalando/): Ralph Rijks, VP Regional Marketing at Zalando, uncovers Zalando’s data-driven omnichannel strategy and how they evolve business goals.
- [The Meaning of Life… cycle Marketing](https://emarsystest.com/learn/webinars/the-meaning-of-life-cycle-marketing/): Join Lifecycle Marketing wonder-brands French Connection and Happy Socks as they share top tips on how to build and optimize effective lifecycle flows
- [Episode 1: Using Actionable Insights to Enhance Personalization](https://emarsystest.com/learn/webinars/performance-series-s3-ep1-using-actionable-insights/): In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization.
- [Forrester: The Effective CMO](https://emarsystest.com/learn/webinars/forrester-the-effective-cmo/): Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, and what an effective CMO looks like compared to other c-level executives.
- [Best-Of Performance Series: Tips, Insights, and More to Guide Your 2023 Marketing Strategy!](https://emarsystest.com/learn/webinars/best-of-performance-series-2022/): In this SAP Emarsys Performance Series highlight session, discover top tips and successes from leading brand marketers to build your customer engagement strategy for 2023.
- [Power To The Marketer Shorts](https://emarsystest.com/learn/webinars/power-to-the-marketer-shorts/): Bite Sized Marketing Insights In 2 Minutes Or Less. Learn from Disney Theatrical Group, Reformation, Forrester, Happy Socks, and more!
- [The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice](https://emarsystest.com/learn/webinars/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/): The role of gamification in capturing first-party data, key learnings in mobile apps and the benefits of creating a closed ecosystem.
- [Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession](https://emarsystest.com/learn/webinars/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/): Join Forrester's VP, Principal Analyst, Rusty Warner as he unpacks why promotional campaigns and conversion rate optimization alone are not innovative enough to enable customer obsession.
- [Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars](https://emarsystest.com/learn/webinars/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/): Beauty Pie and Reformation showcase how they unified data to unlock complex segmentation and 1:1 personalization.
- [Forrester: The Omnichannel Difference](https://emarsystest.com/learn/webinars/forrester-the-omnichannel-difference/): Learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, about how the most customer-focused companies deliver the value of omnichannel.
- [SAP Emarsys Product Keynote: Empowering Marketers Through Innovation](https://emarsystest.com/learn/webinars/emarsys-product-keynote-empowering-marketers-through-innovation/): Empowering Marketers through Innovation At SAP Emarsys, we’re dedicated to bringing more power to marketers through continuous innovation. That’s why...
- [Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty](https://emarsystest.com/learn/webinars/glossiers-idea-to-industry-leader-and-retail-panel-from-love-affair-to-loyalty/): Discover how Glossier went from idea to industry leader, and how to go from customer love affair to loyalty with Saks OFF 5TH, Anthropologie, and Innovasport
- [3 Tips For Rising Against Post-Holiday Uncertainty And Beyond](https://emarsystest.com/learn/webinars/3-tips-for-rising-against-post-holiday-uncertainty-and-beyond/): Discover how to generate more revenue, efficiencies and retain customers in this post holiday webinar.
- [Wunderkind - Scale Email Into a Top Revenue Channel With the Power of Identity](https://emarsystest.com/learn/webinars/wunderkind-scale-email-into-a-top-revenue-channel-with-the-power-of-identity/): Learn how leading eCommerce brands leverage triggered email as a new customer acquisition channel.
- [Inspiration Explorer Station 3 | How to Tell When It’s Time to Break Up with Your Marketing Cloud](https://emarsystest.com/learn/webinars/inspiration-explorer-station-3-how-to-tell-when-its-time-to-break-up-with-your-marketing-cloud/): Is your tech standing in the way of omnichannel marketing success? Join this webinar to learn the three crucial signs that it’s time to break up with your marketing cloud.
- [Inspiration Explorer Station 2 | Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies](https://emarsystest.com/learn/webinars/inspiration-explorer-station-2-mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/): Make this Black Friday a success by testing discount strategies, targeting limited-time holiday shoppers, and focusing on omnichannel marketing.
- [Performance Series, Season 2, Episode 3: 2022 Mobile Marketing Strategies: Push, SMS, In-App, & Conversational Channels](https://emarsystest.com/learn/webinars/performance-series-season-2-episode/): Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle.
- [Movable Ink - Taking a Customer-Centric Approach to Your Marketing Campaigns](https://emarsystest.com/learn/webinars/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/): Learn how to leverage data to generate personalized content at scale across customer touchpoints.
- [Marketers vs Consumers: Building Meaningful Relationships Across Multiple Channels](https://emarsystest.com/learn/webinars/marketers-vs-consumers-building-meaningful-relationships-across-multiple-channels/): In this panel discussion, watch as experts and real shoppers discuss how to build meaningful relationships across multiple channels using omnichannel marketing.
- [As the cookies crumble: How Samsonite is focusing on the future of consumer engagement](https://emarsystest.com/learn/webinars/as-the-cookies-crumble-how-samsonite-is-focusing-on-the-future-of-consumer-engagement/): A huge challenge for marketers is being able to keep up with the changing rules and regulations related to data privacy and cookies.
- [The Performance Series Hub](https://emarsystest.com/learn/webinars/performance-series/): The Performance Series is a quarterly, topical series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice.
- [How CMOs can align with the business to drive success](https://emarsystest.com/learn/webinars/how-cmos-can-align-with-the-business-to-drive-success/): In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the major sources of pressure faced by marketing leaders.
- [How Lorna Jane Builds the Full Omnichannel Customer Journey](https://emarsystest.com/learn/webinars/how-lorna-jane-builds-the-full-omnichannel-customer-journey/): Learn more about the Lorna Jane Welcome Journey and how Post Purchase Journeys are differentiated.
- [Pixlee TurnTo - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers](https://emarsystest.com/learn/webinars/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/): Pixlee TurnTo Webinar - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers
- [Inspiration Explorer Station 1: Successful Omnichannel Marketing Ideas to Ignite Your Fire](https://emarsystest.com/learn/webinars/inspiration-explorer-station-1-successful-omnichannel-marketing-ideas-to-ignite-your-fire/): Hear how brand marketers create and deliver 1:1 omnichannel experiences that drive customer engagement and increase revenue.
- [Meet The Boss: Power to the retail marketer](https://emarsystest.com/learn/webinars/meet-the-boss-power-to-the-retail-marketer/): SAP Emarsys and a select group of your retail peers, share the results of our latest SAP Emarsys report; exploring how to truly give power to the marketer, examining the latest trends and sharing industry best practice.
- [Performance Series, Season 2, Episode 2 (APAC): Using Your Website as a Strategic Transactional & Opt-in Touchpoint](https://emarsystest.com/learn/webinars/performance-series-s2-ep2-apac-web-channel/): Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle.
- [Performance Series, Season 2, Episode 2 (AMER): Using Your Website as a Strategic Transactional & Opt-in Touchpoint ](https://emarsystest.com/learn/webinars/performance-series-s2-ep2-amer-web-channel/): Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle.
- [Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/learn/webinars/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/): Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence
- [Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/learn/webinars/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/): Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence
- [Covetrus Helps Vets and Pet Owners with Personal, Predictive Marketing](https://emarsystest.com/learn/webinars/covetrus-helps-vets-and-pet-owners-with-personal-predictive-marketing/): Join Greg Holmes, Covetrus Marketing Operations Manager, for an inside look at how the prescription management company targets direct-to-consumers based on in-office visits to the vet.
- [How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year](https://emarsystest.com/learn/webinars/how-harnessing-customer-loyalty-helped-booktopia-scale-to-200m-year/): How did Australia’s leading online book retailer scale to $200m/year during a global pandemic, drive repeat business revenue - and even find the strength to go Public?  
- [Supercharging Contextual Commerce with Customer Loyalty Programmes](https://emarsystest.com/learn/webinars/supercharging-contextual-commerce-with-customer-loyalty-programmes/): CUE Clothing’s Chief Innovation Officer Shane Lenton talks about how their loyalty programme encouraged a return to in-store traffic and interactions as pandemic restrictions lifted.
- [How Personalization and the Right Marketing Tech Stack is Reviving JOY](https://emarsystest.com/learn/webinars/how-personalization-and-the-right-marketing-tech-stack-is-reviving-joy/): Sofia shares JOY Shop’s bold vision for the future of the company and the role SAP Emarsys and SAP Upscale Commerce will play in making that dream real.
- [From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey](https://emarsystest.com/learn/webinars/from-traditional-retailer-to-omnichannel-trail-blazer-home-depots-digital-commerce-journey/): Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot, as he shares their ‘three-legged stool’ strategy for creating a personalized experience.
- [Customer Retention Through the Pandemic and Beyond with Nourished Life](https://emarsystest.com/learn/webinars/customer-retention-through-the-pandemic-and-beyond-with-nourished-life/): Sebastian Kuemmel, CRM & Marketing Automation Manager at Nourished Life discusses strategies for customer retention, trust and loyalty
- [Hobbii’s ‘Less is More’ Plan for Increasing Customer Lifetime Value](https://emarsystest.com/learn/webinars/hobbiis-less-is-more-plan-for-increasing-customer-lifetime-value/): Join Marianne Colding Oxholm, Head of CRM & Retail Marketing at Hobbii, to discover their ambitious personalisation plans for the next 12 months.
- [Performance Series Episode #3: How to Win Back Customers (The Right Way)](https://emarsystest.com/learn/webinars/performance-series-episode-3-how-to-win-back-customers-the-right-way/): Join our tech adoption experts to discover how to re-engage defective or lapsing audience segments most effectively.
- [How Klarna Turn SAP Emarsys Email Into The New Shopping Basket](https://emarsystest.com/learn/webinars/how-klarna-turn-emarsys-email-into-the-new-shopping-basket/): Join Klarna’s Rob Beattie and SAP Emarsys' Kris Dimitroff as they showcase innovative opportunities to reduce friction from the digital buying journey and accelerate marketing-driven purchases.
- [How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing](https://emarsystest.com/learn/webinars/how-char-broil-lights-a-fire-under-the-competition-with-lifecycle-marketing/): How Charbroil achieved 289% list growth for Oklahoma Joe by using pop-ups, inline forms and sweepstakes.
- [Mastering Personalization: Real Strategies for Enhancing CX and Driving Loyalty](https://emarsystest.com/learn/webinars/mastering-personalization-real-strategies-for-enhancing-cx-and-driving-loyalty/): Anyone can apply a little marketing personalization, but it takes more to become a true master! Leading marketers use sophisticated tools and strategies to engage customers in ways that build lasting relationships.
- [Performance Series Episode #2: How to Keep a Post-Purchase Series Engaging](https://emarsystest.com/learn/webinars/performance-series-post-purchase/): Determine whether your post-purchase series adds value and see when it’s relevant (or not) for same-day first-time buyers to receive a welcome series.
- [UnPredictions 7 Commerce Marketing Priorities Powering 2022](https://emarsystest.com/learn/webinars/unpredictions-7-commerce-marketing-priorities-powering-2022/): Predictions? Who needs more information about trends? Say goodbye to theory and hello to actionable priorities that drive the brand experiences your shopper’s desire.
- [How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020](https://emarsystest.com/learn/webinars/how-bulks-dtc-approach-delivered-a-knock-out-blow-to-the-challenges-of-2020/): Bulk was able to win back defecting customers by doubling down on customer experience and using 1st party data to amplify their DTC efforts.
- [How Strandbags Build a Tech Stack to Capture and Capitalize on First Party Data](https://emarsystest.com/learn/webinars/how-strandbags-build-a-tech-stack-to-capture-and-capitalize-on-first-party-data/): The way you use 1st party data to drive personalization and foster loyalty is how you create tangible ROI.
- [AO.com Data-Driven Art of Building Sophisticated Customer Journeys](https://emarsystest.com/learn/webinars/ao-com-data-driven-art-of-building-sophisticated-customer-journey/): This session with AO’s Email Marketing Manager, Liam Lloyd, will help you get your head around what best-in-class looks like.
- [How Innovasport Drove 350K New Loyalty Members in Under 8 Weeks](https://emarsystest.com/learn/webinars/how-innovasport-drove-350k-new-loyalty-members-in-under-8-weeks/): Innovasport, the leading sporting goods retailer in Mexico, implemented a loyalty program to personally connect with customers.
- [Retail Resilience: A Fireside Chat With SAP Emarsys and Samsonite](https://emarsystest.com/learn/webinars/retail-resilience-a-fireside-chat-with-emarsys-and-samsonite/): Tune into a fireside chat with SAP Emarsys’ CMO, Sara Richter as she shares stories of retail resilience from our very own retail customers.
- [Performance Series #1: How to Drive First Purchase with Welcome Series & Lead Re-Engagement](https://emarsystest.com/learn/webinars/performance-series-episode1-drive-first-purchase-welcome-series-lead-reengagement/): Join our tech adoption experts for a high-level overview of how retailers are getting to know new email subscribers and turning them into first-time buyers.
- [How flaconi uses direct mail to optimize their customer first strategy](https://emarsystest.com/learn/webinars/flaconi-direct-mail/): As a leader in beauty e-commerce, flaconi understands the power of customer centricity.
- [How Reformation Creates A Personalised And Seamless Experience In-Store And Online](https://emarsystest.com/learn/webinars/how-reformation-creates-a-personalised-and-seamless-experience-in-store-and-online/): Join Jessica Ozella, Reformation's VP of Ecommerce, to uncover what it takes to create a truly personalised experience.
- [Sunday Times x SAP Emarsys: Transforming ‘analysis paralysis’ with personalisation](https://emarsystest.com/learn/webinars/sunday-times-x-emarsys-transforming-analysis-paralysis-with-personalisation/): Join SAP Emarsys and The Sunday Times Raconteur for a roundtable featuring company leaders to discuss data and personalisation.
- [The Evolution of the ESP: What's Next For 2022](https://emarsystest.com/learn/webinars/the-evolution-of-the-esp/): Join Christopher Marriott, President and Founder, Email Connect LLC for an informative webinar that looks at what’s next in the evolution of the ESP.
- [How Babbel Creates Personalized Experiences for 10m+ Subscribers](https://emarsystest.com/learn/webinars/how-babbel-creates-personalized-experiences-for-10m-subscribers/): Join Babbel's Nina Pollex, with 8 years of CRM experience, to discover how Babbel creates personalised experiences for over 10 million subscribers.
- [Survival of the Quickest - How Photobook Wins Single's Day By Accelerating Time To Value](https://emarsystest.com/learn/webinars/survival-of-the-quickest-photobook/): In this engaging keynote address SAP Emarsys and Photobook Worldwide will share how brands can capitalize on Singles Day across channels.
- [How Sony Defends Their Premium Brand Positioning In The Ecommerce Market](https://emarsystest.com/learn/webinars/sony-defends-premium-brand-in-ecommerce/): Join Yaroslav Andreev to discover how Sony defends their premium brand position in the ecommerce market.
- [Pulling Back the Privacy Curtain: A conversation on how to navigate Apple's privacy update](https://emarsystest.com/learn/webinars/pulling-back-apples-privacy-curtain/): Join our Technical Client Success team on December 7 at 11:00 am EST | 4:00 pm BST to hear how marketers can see more accurate data about email opens.
- [Pizza Hut's Digital Journey: Slice Through The Noise With Customer Relevancy](https://emarsystest.com/learn/webinars/pizza-huts-digital-journey/): Join Pizza Hut’s Catriona Woodward, with 15 years of digital marketing experience, to discover how Pizza Hut cuts through the noise with customer relevancy.
- [Riding the Wave of Digital Change – How to Effectively Resource and Scale Digital Marketing](https://emarsystest.com/learn/webinars/riding-the-wave-of-digital-change-how-to-effectively-resource-and-scale-digital-marketing/): Join SAP Emarsys, SAI Digital and the retail brand Jim Thompson, to dive into how brands can effectively leverage best practice to ensure they are always levelling up their digital marketing.
- [Unpacking Omnichannel: Creating Unified Customer Experiences](https://emarsystest.com/learn/webinars/unpacking-omnichannel-creating-unified-customer-experiences/): In this panel we join together three marketing & ecommerce thought leaders to demystify how brands can meet rising customer expectations. 
- [Use Web Push To Break Through the Clutter](https://emarsystest.com/learn/webinars/use-web-push-to-break-through-the-clutter/): Join Courtney Shaffer Lovold, Head of Revenue, and Nick Odom, Technical Adoption Specialist for an informative 20-minute discussion of how to use web push notifications to get around inbox clutter.
- [Knowing Your Customers & Giving Them What They Want](https://emarsystest.com/learn/webinars/knowing-your-customers-giving-them-what-they-want/): In this panel discussion we dive into the value of personalization, and the application of new technology to keep pace with the ever-growing demand for richer customer interactions delivered across multiple channels.
- [The New Reality of Retail](https://emarsystest.com/learn/webinars/the-new-reality-of-retail/): In this panel discussion led by Sucharita Kodali, Forrester’s VP, Principle Analyst, leading industry experts from Hanna Andersson and Gaia Inc will unpack 2021 retail data trends
- [5 Powerful Tactics to Win More Customers and Deliver Results on Black Friday](https://emarsystest.com/learn/webinars/5-powerful-tactics-to-win-more-customers-on-black-friday/): Learn industry-leading tactics proven to deliver business results during Black Friday, as well as tips & tricks from SAP Emarsys experts.
- [From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey](https://emarsystest.com/learn/webinars/home-depot-digital-commerce-journey/): Join Carlos Roberto López, Marketing and eCommerce Director at The Home Depot Mexico, as he shares how to do digital transformation the right way.
- [The Post Pandemic Reality of Retail: Forrester’s Analysis of Trends Shaping the Industry](https://emarsystest.com/learn/webinars/the-post-pandemic-reality-of-retail/): In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens. Watch it now!
- [SAP Emarsys Presents: US Retail Insights](https://emarsystest.com/learn/webinars/emarsys-presents-retail-insights-landing-page/): SAP Emarsys Presents: Retail Insights Landing Page
- [SAP Emarsys Digital Festival, Retail Revival 2021 On Demand](https://emarsystest.com/learn/webinars/retail-revival-2021-on-demand/): Experience SAP Emarsys Digital Festival 2021, on demand. Get leading peer and analyst insights from global brands, such as PUMA, Forrester and more
- [adidas Runtastic: Converting Mobile Users to Active, Loyal Customers with Satisfying In-App Experiences](https://emarsystest.com/learn/webinars/adidas-runtastic-converting-mobile-users-to-loyal-customers/): Discover how adidas Runtastic delivers highly relevant, satisfying app experiences that bring users back again and again
- [unPredictions Power Hour: Ecommerce Marketing Priorities](https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-ecommerce-marketing-priorities/): This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. Register now!
- [unPredictions Power Hour: Retail Marketing Priorities](https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-retail-marketing-priorities/): Are Your Retail Priorities on Point? This supercharged hour long session brings together senior eCommerce and Marketing leaders for some...
- [Retail Talks Shorts UK: 2 Minute Marketing Stories From Local Brands](https://emarsystest.com/learn/webinars/retail-talks-shorts-uk/): Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United Kingdom
- [Retail Talks Shorts US: 2 Minute Marketing Stories From Local Brands](https://emarsystest.com/learn/webinars/retail-talks-shorts-us/): Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United States
- [Digital-First Retail: How Instant Brands Creates Engaging, Multi-Brand Online Experiences That Drive Results](https://emarsystest.com/learn/webinars/digital-first-retail-how-instant-brands-creates-engaging-multi-brand-online-experiences-that-drive-results/): Learn how Instant Brands uses highly engaging website experiences and digital promotions to satisfy customers and drive business results.
- [Hashtag You (Ava & May and Faynt): Growth Through Personalized Experiences](https://emarsystest.com/learn/webinars/hashtag-you-ava-may-and-faynt-growth-through-personalized-experiences/): See how you can grow your brand’s revenue and increase loyalty through highly personalized experiences.
- [How To Gain Repeat Customers With First-Party Data & Personalization](https://emarsystest.com/learn/webinars/how-to-gain-repeat-customers-with-first-party-data-personalization/): Join us for this retail expert roundtable where we’ll discuss how to get your customers to return and buy from you, time and time again
- [unPredictions 2021: Embracing Earned Data Strategy, Permission-Marketing & Omnichannel Loyalty](https://emarsystest.com/learn/webinars/unpredictions-2021-embracing-earned-data-strategy-permission-marketing-omnichannel-loyalty/): Join Alex Timlin, SVP Retail at SAP Emarsys, as he takes you through the must-act-ons for 2021, with brand examples such as PUMA and Frasers Group:
- [Retail Talks Shorts Australia: 2 Minute Marketing Stories From Local Brands](https://emarsystest.com/learn/webinars/retail-talks-shorts-au/): Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in Australia
- [PUMA Europe: Achieving 5X Revenue Growth Within 6 Months by Delivering Relevant Personalization](https://emarsystest.com/learn/webinars/how-puma-europe-achieved-5x-revenue-growth-within-6-months-delivering-relevant-personalization/): Learn how PUMA Europe uses relevant, contextual personalization to increase growth and revenue, and deliver business results.
- [Babbel: Growth Through Unique, Personalized Experiences](https://emarsystest.com/learn/webinars/babbel-growth-through-unique-personalized-experiences/): Find out how Babbel was able to grow their mobile app subscribers, increase engagement, and create personalized experiences for app users.
- [Watch It Now: SAP Emarsys 3-Minute Mobile Solution Demo](https://emarsystest.com/learn/webinars/emarsys-3-minute-mobile-app-personalization-demo/): Understand what accelerating business results really means to both your business and your marketing department with this 3-minute video tour of the SAP Emarsys Mobile Solution.
- [Extreme Digital: Driving Revenue and Growth Through Omnichannel Transformation](https://emarsystest.com/learn/webinars/extreme-digital-driving-revenue-and-growth-through-omnichannel-transformation/): Learn how Extreme Digital unified their online and offline experiences to increase Average Order Value with SAP Emarsys
- [unPredictions 2021: Covid Retail Adaptation, Integrated Martech and Customer Data](https://emarsystest.com/learn/webinars/unpredictions-2021-covid-retail-adaptation-integrated-martech-and-customer-data/): unPredictions 2021: Covid Retail Adaptation, Integrated Martech and Customer Data
- [First Party Data: Capture It Right, Use It Strategically, Grow Faster](https://emarsystest.com/learn/webinars/first-party-data-capture-it-right-use-it-strategically-grow-faster/): Join Alex Timlin, SVP Verticals at SAP Emarsys, and David Eldridge, Chairman and Co-Founder at 3radical as they discuss how to best leverage first party data.
- [Facebook’s attribution model changes: How it will affect your business and how to measure the impact.](https://emarsystest.com/learn/webinars/facebooks-attribution-model-changes-how-it-will-affect-your-business-and-how-to-measure-the-impact/): Facebook’s attribution model changes: How it will affect your business and how to measure the impact.
- [Bingewatch TV: Focus On First Party](https://emarsystest.com/learn/webinars/bingewatch-tv-focus-on-first-party/): A Bingewatch TV deep-dive into marketing data, to help you orientate yourself concerning data privacy, regulations, collection and usage of first-party data to drive revenue.
- [CUE Clothing:  Achieving omnichannel success by using a customer-centric approach](https://emarsystest.com/learn/webinars/cue-clothing-achieving-omnichannel-success-by-using-a-customer-centric-approach/): Learn from CUE Clothing's Shane Lenton about how the fashion retailer achieved omnichannel success by leveraging data to adapt to shifts in behavior.
- [Moving to E-Commerce: Strategy and Tactics](https://emarsystest.com/learn/webinars/moving-to-e-commerce-strategy-and-tactics-webinar/): Leaders from SAP Emarsys and SmartOSC share insights on e-commerce strategies and provide you with tactics you need to be successful in your digital transformation.
- [Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies](https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/): Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal.
- [Last Call: It’s Time to Migrate to Magento 2](https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/): In this webinar, learn how the SAP Emarsys customer engagement platform and Magento 2 can grow your customer base regardless of channel.
- [Retail and e-commerce lessons learned during these 3 months of COVID-19 [webinar]](https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/): These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more.
- [Practical Tips for Keeping Welcome Programs and Abandoned Browse/Cart Relevant [webinar]](https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/): Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases.
- [Rewriting Retail: The Role of E-Commerce in Your Retail Recovery](https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/): Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world.
- [On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST](https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/): This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way.
- [On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2)](https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/): Part 2 of this webinar finishes the coverage of tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region.
- [On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 1 of 2)](https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-1/): Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region.
- [On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends](https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/): Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data.
- [On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST](https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/): Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar.
- [CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes?](https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/): Hear how leading brands use their first-party data to personalize a seamless and engaging experience for each customer.
- [AI Marketing 2020: How Adoption Can Predict Customer Behavior and Drive Business Outcomes​](https://emarsystest.com/learn/webinars/ai-marketing-2020/): AI Marketing allows you to scale marketing efforts across all channels. In this webinar, hear what Forrester and SAP Emarsys experts think about AI adoption.
- [On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce](https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/): Customers want a seamless omnichannel shopping experience. In this webinar, learn from Elemis' CRM Manager Depinder Sidhu how to drive revenue with the ultimate CX.
- [On-Demand Webinar | Customer Conversion: Influencing Purchase With Data-Driven Personalization](https://emarsystest.com/learn/webinars/on-demand-webinar-customer-conversion/): Take a look at the tactics and use cases a brand can leverage to drive up conversions and grow revenue.
- [On-Demand Webinar: The Power of First Party Data](https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/): How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand.
- [On-Demand Webinar: Creating Intimacy at Scale](https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/): The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard,...
- [On-Demand Webinar: Mobile Moments to Drive Customer Actions](https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/): Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create...

## Podcasts


## Capabilities

- [Integrated Data Layer](https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/): Consolidate, enrich and activate sales, product and customer data
- [Personalization Engine](https://emarsystest.com/learn/blog/capabilities/personalization-engine/): Engage your customers with intelligent personalization, using data and AI
- [Marketing Automation](https://emarsystest.com/learn/blog/capabilities/marketing-automation/): Launch integrated campaigns across channels with speed and agility
- [Cross-Channel Execution](https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/): Reach customers across email, web, mobile, ads, and more
- [Customer Lifecycle Management](https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/): Accelerate business outcomes across the lifecycle and drive loyalty
- [Intelligence & Analytics](https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/): Make smart, quick decisions with AI and data-driven insights
- [Strategies & Tactics](https://emarsystest.com/learn/blog/capabilities/strategies-tactics/): Deploy pre-built, customizable multi-channel campaigns
- [Omnichannel Integrations](https://emarsystest.com/learn/blog/capabilities/partners-integrations/): Enhance personalization across every touchpoint with integrated solutions

## Resources Tools


## Success Stories

- [How Krispy Kreme Used Omnichannel Strategies to Sweeten the Customer Experience](https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/): Krispy Kreme brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons with SAP Emarsys. Find out how.
- [How Gibson Drives Engagement by Rocking Omnichannel Customer Journeys](https://emarsystest.com/why-emarsys/success-stories/gibson-and-sap-emarsys-orchestrating-omnichannel-customer-journeys/): 
- [How Wella Company Delivers the ULTIMATE Data-driven Engagement Strategy](https://emarsystest.com/why-emarsys/success-stories/wella-company-and-sap-emarsys/): 
- [How Village Roadshow Created a Splash with Data-Driven Marketing](https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/): Discover how Village Roadshow leveraged SAP Emarsys to enhance guest experiences, boost loyalty, and drive higher conversions through personalized, data-driven marketing strategies.
- [How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships](https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/): Discover how Ferrara is using new SAP Customer Experience technology to sift through mammoth amounts of data to accurately pinpoint specific sub-cultures of candy fans.
- [How Brisbane Airport Took Customer Engagement to New Heights](https://emarsystest.com/why-emarsys/success-stories/how-brisbane-airport-took-customer-engagement-to-new-heights/): Discover how Brisbane Airport leveraged SAP Emarsys's omnichannel customer engagement platform to integrate data, personalize customer experiences, boost bookings, and achieve exceptional business growth.
- [How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate ](https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/): Discover how the San Jose Sharks centralized data to achieve ticket renewal rates above industry standards. Read the success story now.
- [How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons](https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/): Home Depot Mexico brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons. Find out how.
- [How John Frieda perfected the art of product launches with 4X greater reach ](https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/): With over three decades of revolutionizing hair care, the John Frieda brand looked to transform their customer engagement and product launch strategy by partnering with SAP Emarsys and Blue Wheel. Find out how this was possible.
- [How Betclic's frictionless user experiences led to 80% gains in productivity](https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/): Learn how frictionless user experiences lead to gains in productivity. See how Betclic worked with SAP Emarsys to engage customers.
- [How Pour Moi Grew Their Active Customer Database by 16% in the First Month](https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/): Pour Moi, a lingerie retailer based in the UK, was looking to better deploy emails and nurture their VIP customers with more personalized content. By using pre-built tactics while operating with a lean team, Pour Moi dramatically improved email effectiveness. Find out how.
- [How Versuni Optimizes the Ordering Experience for Business Customers](https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/): See how Versuni, global leader in the domestic appliance industry, unified and streamlined their approach to managing customer interactions with SAP Emarsys.
- [How Aldo puts its best foot forward with a unified e-commerce system](https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/): How ALDO connected customer behavior and preference data for a more holistic view, allowing for AI insights to improve product recommendations and customer experience.
- [How Levi’s finds the right fit to improve repurchase rate](https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/): Levi’s Brazil brought personalization, segmentation, and SAP Emarsys Tactics to their marketing efforts, while increasing revenue and engagement. Find out how.
- [How Petco Keeps Pet Lovers Coming Back for All Their Pet-Care Needs](https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/): Find out how Petco streamlined marketing processes, unified data both online and in-store, and improved retention with SAP Emarsys.
- [How DJI Captures Global Audience with Enhanced Customer Retention at Scale](https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/): Learn how DJI Innovations leveraged SAP Emarsys to achieve 180% revenue growth from active customers and increase average order value by 44%
- [Connecting the Online-to-Offline Experience and Driving Long-Term Growth with Loyalty](https://emarsystest.com/why-emarsys/success-stories/connecting-the-online-to-offline-experience-and-driving-long-term-growth-with-loyalty/): The Business Founded in 1985, City Beach has established itself...
- [Amplifying Customer Relationships: How Gibson Drives Engagement by Rocking Omnichannel](https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/): Gibson Brands is a world leading, iconic musical instrument brand that has been shaping the sound of music for generations. Before partnering with SAP Emarsys, Gibson Brands relied on partner sellers to drive revenue for the business. The brand wanted to expand their D2C capabilities by setting up retail channels and engagement tactics from the ground up. Find out how.
- [How FC Bayern Is Scoring With Fan Experiences](https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/): FC Bayern is driven by the unwavering loyalty and support of their millions of global fans. To deliver them with unparalleled experiences, FC Bayern collaborated with SAP Emarsys, smashing data silos to provide the exceptional engagement they deserve. Find out how.
- [Total Tools Unifies Data to Drive Omnichannel Experiences That Boost Loyalty](https://emarsystest.com/why-emarsys/success-stories/total-tools-unifies-data-to-drive-omnichannel-experiences-that-boost-loyalty/): The Business Total Tools is Australia’s largest professional tool retailer,...
- [How Feel Good Contacts Drives Revenue with Omnichannel Experiences](https://emarsystest.com/why-emarsys/success-stories/how-feel-good-contacts-drives-revenue-with-omnichannel-experiences/): Feel Good Contacts, UK’s premier contact lens seller, was looking to create a seamless experience that kept their customers coming back for all their eyewear needs. By integrating data across channels, building out customer journeys, and improving retention, Feel Good Contacts was able to increase revenue and customer satisfaction. Find out how.
- [How Happy Socks Uses Personalization and Automation to Scale Across Regions and Channels](https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/): The Business Happy Socks is a fashion company that’s all...
- [How Party Delights used Predictive Cross-Channel Marketing to Increase Retention](https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/): The Business Party Delights sells more than 20,000 products online...
- [12% Uplift in Revenue Driven by Product Recommendations](https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/): See how implementing product recommendations with SAP Emarsys led Marine Deals to a 12% uplift in revenue.
- [Delivering Contextual, Relevant Experiences Through Personalized Lifecycle Automation](https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/): Learn how delivering contextual, relevant experiences is achieved through personalized lifecycle automation with SAP Emarsys.
- [Increasing Lead to First-Time Buyer by 67% with Automation](https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/): Uncover the approach that led to a 67% increase in converting leads to first-time buyers through SAP Emarsys automation.
- [Integrating Loyalty and Unifying Data to Increase Average Order Value | SAP Emarsys](https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/): Learn how integrating loyalty and unifying data with SAP Emarsys increases average order value with first time buyers.
- [Leveraging Conversational Marketing to Increase Email-Attributed Web Sales](https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/): Explore how leveraging conversational marketing with SAP Emarsys can increase email-attributed web sales.
- [How Auto Replenishment Increased Active Customer Revenue 94%](https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/): Learn about increasing active customer revenue by 94% through an effective auto-replenishment strategy with Emarsys.
- [More Personalization, More Retention, and More Revenue through AI-Powered Omnichannel Customer Engagement](https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/): Explore the impact of AI-powered omnichannel customer engagement on personalization, retention, and revenue with SAP Emarsys.
- [Boosting Lifecycle Engagement for First-Time Buyers and Inactive Segments](https://emarsystest.com/why-emarsys/success-stories/boosting-lifecycle-engagement-for-first-time-buyers-and-inactive-segments/): Understand strategies for boosting lifecycle engagement for first-time buyers and inactive segments with SAP Emarsys.
- [Balancing Automation With Human-Led Marketing to Create an Award-Winning CRM Strategy](https://emarsystest.com/why-emarsys/success-stories/balancing-automation-with-human-led-marketing-to-create-an-award-winning-crm-strategy/): Learn how balancing automation with human-led marketing creates an award-winning CRM strategy with SAP Emarsys.
- [Building a Best In-Class Hybrid Customer Experience Across All Channels](https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/): Discover how to build a best-in-class hybrid customer experience across all channels using SAP Emarsys.
- [The Power of Customer-Centric Personalization: +25% Revenue in Five Weeks](https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/): Discover the power of customer-centric personalization, achieving a 25% revenue increase in five weeks with SAP Emarsys.
- [How adidas Running App Uses Real-Time Triggers to Deliver Personalized Content](https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/): See how adidas Running uses SAP Emarsys for real-time marketing triggers, delivering personalized content to enhance user engagement.
- [Online Revenue Growth by 15% within 6 Months of Adoption](https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/): Uncover how Love Bonito achieved a 15% growth in online revenue within 6 months of adopting SAP Emarsys' solutions.
- [Preventing Customer Churn by Using Actionable AI](https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/): Discover how actionable AI with SAP Emarsys helps in effectively preventing customer churn.
- [Driving Conversions with Customer Lifecycle Automation](https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/): Discover how AI personalization with SAP Emarsys led to a staggering 900% increase in automated email revenue.
- [How Adore Beauty Uses An Integrated Loyalty Program to Drive Contextual, Cross-Channel Experiences](https://emarsystest.com/why-emarsys/success-stories/how-adore-beauty-uses-a-integrated-loyalty-program-to-drive-contextual-cross-channel-experiences/): Explore how Adore Beauty uses an integrated loyalty program with SAP Emarsys to drive cross-channel contextual experiences.
- [Delivering Relevant 1:1 Customer Engagements to Accelerate Revenue](https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/): Discover the strategy behind delivering relevant 1:1 customer engagements with SAP Emarsys to accelerate revenue growth.
- [How Pizza Hut Drives Customer Loyalty Through Unique Data-Driven Journeys](https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/): Discover how Pizza Hut leverages SAP Emarsys for unique, data-driven customer journeys to boost loyalty and engagement.
- [Achieving 5X Revenue and 50% Database Growth within 6 Months of Adoption](https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/): Dive into this PUMA case study revealing how one of the biggest sportswear brands in the world achieved 5x revenue and 50% database growth in 6 months with SAP Emarsys.
- [Delivering 1:1 Customer Experiences to Accelerate Revenue](https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/): Discover how delivering 1:1 customer experiences with SAP Emarsys accelerates revenue growth.
- [How AO revolutionized customer retention and increased newsletter engagement by +150%  ](https://emarsystest.com/why-emarsys/success-stories/how-ao-revolutionized-customer-retention-and-increased-newsletter-engagement-by-150/): UK's most trusted electrical retailer joined forces with SAP Emarsys Services to tackle challenges in database growth, content relevance, and customer reactivation. The collaboration led to impressive outcomes, including opt-in growth, increased newsletter engagement, and automated revenue. Find out how this was possible.

## Industry Solutions

- [Retail](https://emarsystest.com/industry-solutions/retail/): Grow by engaging shoppers wherever they are. SAP Emarsys allows retail marketers to execute campaigns based on a complete view of customer, business, and performance.
- [E-commerce](https://emarsystest.com/industry-solutions/ecommerce/): SAP Emarsys makes it easier to execute winning e-commerce marketing strategies based on customer profiles, behavior, and performance insights.
- [E-commerce](https://emarsystest.com/industry-solutions/solutions-ivj-banner/): Omnichannel customer engagement for e-commerce, allowing marketers to execute based on a complete view of customer, business, and marketing performance.
- [Omnichannel customer engagement for sports and entertainment](https://emarsystest.com/industry-solutions/sports-entertainment/): Omnichannel customer engagement for sports and entertainment marketers. Create personalized experiences that sell tickets, and increase engagement and loyalty.
- [Omnichannel customer engagement for media and communications](https://emarsystest.com/industry-solutions/communications-media/): Omnichannel customer engagement for media and communications marketers to improve consumer experience, foster loyalty, and maximize monthly recurring revenue.
- [Travel & Hospitality](https://emarsystest.com/industry-solutions/travel-hospitality/): Omnichannel customer engagement for travel and hospitality, creating personalized engagement that drives bookings, nurtures loyalty, and builds customer value.
- [Explore Solutions](https://emarsystest.com/industry-solutions/explore/): Explore how the SAP Emarsys Platform helps brands personalize cross-channel campaigns through AI-driven marketing automation solutions tailored by industry.
- [Mobile](https://emarsystest.com/industry-solutions/mobile/): We help growth and retention teams at mobile app businesses convert and retain more active subscribers, faster and for longer,...
- [E-commerce](https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/): Our omnichannel ecommerce marketing platform makes it easier to execute winning strategies based on customer profiles, behavior, and performance insights.
- [Retail & Ecommerce](https://emarsystest.com/industry-solutions/retail-marketing-platform/): Grow by engaging with shoppers wherever they are. The SAP Emarsys retail marketing platform allows execution based on a complete view of customer, business, and performance.
- [Retail Strategies](https://emarsystest.com/industry-solutions/retail-strategies/): Deliver digital transformation through a single actionable dashboard Inside a single actionable dashboard you can view all your online and...
- [E-Commerce - old](https://emarsystest.com/industry-solutions/e-commerce-marketing-platform-emarsys/): Utilize data-driven insights, hyper-personalize marketing messages and increase sales and customer engagement with SAP Emarsys’s e-commerce marketing platform.

## Agency Partners


## News

- [Consumers buy the product, not the brand: 54% of Americans ignore brand names when buying consumer goods ](https://emarsystest.com/press-release/consumers-buy-the-product-not-the-brand-54-of-americans-ignore-brand-names-when-buying-consumer-goods/): Latest SAP Emarsys data reveals that 19% of consumer product marketers have entered the ‘Engagement Era’ while others struggle to connect. 
- [SAP Named a Leader for the Sixth Time in the 2025 Gartner® Magic Quadrant™ for Personalization Engines  ](https://emarsystest.com/press-release/sap-named-a-leader-for-the-sixth-time-in-the-2025-gartner-magic-quadrant-for-personalization-engines/): SAP announces it has been named for the sixth consecutive time a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines.
- [More than half of US shoppers say they are no longer loyal to consumer products brands](https://emarsystest.com/press-release/more-than-half-of-us-shoppers-say-they-are-no-longer-loyal-to-consumer-products-brands/): 57% of US shoppers say they are no longer loyal to consumer products (CP) brands, SAP Emarsys reveals in latest study.
- [Personalisations Pays: A £2.5BN Opportunity For Brands Who Avoid Gen Z Red Flags in '25](https://emarsystest.com/press-release/personalisations-pays-a-2-5bn-opportunity-for-brands-who-avoid-gen-z-red-flags-in-25/): New research from SAP Emarsys shows Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales
- [Four in five US consumers don’t feel valued by brands – threatening long-term loyalty](https://emarsystest.com/press-release/four-in-five-us-consumers-dont-feel-valued-by-brands-threatening-long-term-loyalty/): Research from SAP Emarsys has shown a significant challenge for US brands-83% of consumers feel undervalued by the brands they remain loyal to
- [Half of U.S. consumers are ‘silently loyal’ to brands](https://emarsystest.com/press-release/half-of-u-s-consumers-are-silently-loyal-to-brands/): New research by SAP Emarsys shows U.S. brands need to identify which customers to prioritize when looking to build deeper loyalty
- [H-Appy Holidays: With in-app messages up 66% this Singles’ Day, shoppers set to stay loyal for longer this Black Friday ](https://emarsystest.com/press-release/h-appy-holidays-with-in-app-messages-up-66-this-singles-day-shoppers-set-to-stay-loyal-for-longer-this-black-friday/): Dos and Don'ts of app-based marketing this Black Friday by SAP Emarsys
- [99 Bikes drives 8% revenue growth in just three months with SAP Emarsys’ AI-driven personalisation ](https://emarsystest.com/press-release/99-bikes-drives-8-revenue-growth-in-just-three-months-with-sap-emarsys-ai-driven-personalisation/): 99 Bikes drives 8% revenue growth in just three months with SAP Emarsys' AI-driven personalisation 
- [Half of U.S. consumers will stay loyal to brands they buy from during Black Friday](https://emarsystest.com/press-release/half-of-u-s-consumers-will-stay-loyal-to-brands-they-buy-from-during-black-friday/): Half of U.S. consumers will stay loyal to brands they buy from during Black Friday according to SAP Emarsys latest research.
- [From fading interest to fierce loyalty: nearly half of Gen Z ditch boring brands](https://emarsystest.com/press-release/from-fading-interest-to-fierce-loyalty-nearly-half-of-gen-z-ditch-boring-brands/): AI holds the key to keep brands fresh and engaging for Gen Z, reveals SAP Emarsys’ fourth annual Customer Loyalty...
- [A summer of loyalty: Euros fans set to outspend Olympics consumers by 42%](https://emarsystest.com/press-release/a-summer-of-loyalty-euros-fans-set-to-outspend-olympics-consumers-by-42/): Euros football fans are set to outspend Olympics consumers by 42%, new research finds.
- [Loyalty management platform Annex Cloud achieves SAP Endorsed Status](https://emarsystest.com/press-release/loyalty-management-platform-annex-cloud-achieves-sap-endorsed-status/): SAP Emarsys’ integration with Annex Cloud empowers brands to build deeper customer connections as research highlights shifts in loyalty
- [SAP Emarsys launches connector with VTEX to revolutionize ecommerce](https://emarsystest.com/press-release/sap-emarsys-launches-connector-with-vtex-to-revolutionize-ecommerce/): The SAP Emarsys and VTEX connector is empowering retailers like Levi’s Brazil with data-driven customer experience strategies
- [SAP Emarsys introduces new generative AI capabilities in June Product Release](https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/): SAP Emarsys announces the June Product Release, introducing a host of omnichannel additions, enterprise enhancements and AI-infused features
- [SAP Emarsys and FCamara collaborate to boost digital marketing in Portugal ](https://emarsystest.com/press-release/sap-emarsys-and-fcamara-collaborate-to-boost-digital-marketing-in-portugal/): FCamara established a partnership with SAP Emarsys, the leading cloud-based, customer engagement platform, to transform digital marketing!
- [SAP Emarsys and Infosys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences for Clients](https://emarsystest.com/press-release/sap-emarsys-and-infosys-collaborate-to-deliver-enhanced-personalized-omnichannel-experiences/): Infosys and SAP Emarsys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences and to Help Drive Revenue Growth
- [SAP Emarsys announces AI Product Finder, as demand for AI-powered retail booms ](https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-booms/): New research finds a massive 91% of UAE shoppers say AI has improved their retail experiences   Dubai, UAE, May 9, 2024 –...
- [Football fans are more loyal shoppers, but can’t be bought ](https://emarsystest.com/press-release/football-fans-are-more-loyal-shoppers-but-cant-be-bought/): New SAP Emarsys research explores fan loyalty, and what retailers can learn from FC Bayern one of the world’s most popular football clubs.
- [SAP Emarsys announces AI Product Finder, as demand for AI-powered retail reaches a new high ](https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-reaches-a-new-high/): New research finds 64% of US shoppers say AI has improved their shopping experience, meanwhile SAP Emarsys announces new AI features!
- [Half of shoppers desire more sustainable returns ](https://emarsystest.com/press-release/half-of-shoppers-desire-more-sustainable-returns/): SAP Emarsys' latest research reveals more than half of US shoppers (55%) are more loyal to brands that have sustainable returns processes.
- [SAP Emarsys announces new omnichannel capabilities in February 2024 product update release ](https://emarsystest.com/press-release/sap-emarsys-announces-new-omnichannel-capabilities-in-february-2024-product-update-release/): SAP Emarsys latest product update brings a host of new features for marketers looking to build, launch and scale personalized omnichannel strategies
- [SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization ](https://emarsystest.com/press-release/sap-emarsys-integrates-enterprise-loyalty-for-supercharged-personalization/): New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs....
- [Unrequited love: A quarter of Gen Z shoppers secretly return Valentine’s Day gifts  ](https://emarsystest.com/press-release/unrequited-love-a-quarter-of-gen-z-shoppers-secretly-return-valentines-day-gifts/): Indianapolis, Feb. 7, 2024 – One in four Gen Zers (26%) will secretly return gifts from their loved ones this...
- [72% of shoppers stay loyal to retailers that offer free returns ](https://emarsystest.com/press-release/72-of-shoppers-stay-loyal-to-retailers-that-offer-free-returns/): Research from SAP Emarsys Customer Engagement examines the future of shopping and how retailers can limit returns without damaging loyalty...
- [Making “Marked Down” Meaningful: SAP Emarsys Reveals 9% Increase In Black Friday Weekend Customer Engagements ](https://emarsystest.com/press-release/making-marked-down-meaningful-sap-emarsys-reveals-9-increase-in-black-friday-weekend-customer-engagements/): Indianapolis, US, November 28 2023 – Analysis by omnichannel engagement expert SAP Emarsys Customer Engagement has revealed a 9% year-on-year...
- [Black Friday 2023: Consumer Spend to Plummet by 23% Amid Economic Uncertainty](https://emarsystest.com/press-release/black-friday-2023-consumer-spend-to-plummet-by-23-amid-economic-uncertainty/): Indianapolis, Nov. 20, 2023 – New research from SAP Emarsys reveals that, despite retailers launching their Black Friday campaigns earlier...
- [Mention Me Customer Advocacy Intelligence Platform now an SAP Endorsed App available on SAP Store.](https://emarsystest.com/press-release/mention-me-customer-advocacy-intelligence-platform-now-an-sap-endorsed-app-available-on-sap-store/): Empowering leading ecommerce brands to grow sustainably by harnessing customer advocacy. Mention Me announced today that its Customer Advocacy Intelligence...
- [SAP Emarsys Enhances Customer Loyalty and Brand Advocacy in October 2023 Product Update](https://emarsystest.com/press-release/sap-emarsys-enhances-customer-loyalty-and-brand-advocacy-in-october-2023-product-update/): SAP Emarsys, the leading omnichannel customer engagement platform, has announced its October 2023 product update, featuring a host of new...
- [Loyalty Landslide: US Consumers Demand More as Brand Loyalty Declines](https://emarsystest.com/press-release/loyalty-landslide-us-consumers-demand-more-as-brand-loyalty-declines/): The SAP Emarsys Customer Loyalty Index 2023 reveals that US brand loyalty is falling fastest globally Empowering loyalty through value...
- [Tekmovil Redefines Business Approach With SAP Emarsys   ](https://emarsystest.com/press-release/tekmovil-redefines-business-approach-with-sap-emarsys/):  Company shifts focus to building community and customer loyalty through reimagined strategy Today, omnichannel customer engagement platform SAP Emarsys announced...
- [SAP Recognized as a Leader in IDC MarketScape for Omni-Channel Marketing for B2C Enterprises](https://emarsystest.com/press-release/sap-recognized-as-a-leader-in-idc-marketscape-for-omni-channel-marketing-for-b2c-enterprises/): Marking a significant recognition as over three quarters (77%) of shoppers in the US say they prefer brands that offer personalized...
- [New AI images show the future of US retail ](https://emarsystest.com/press-release/new-ai-images-show-the-future-of-us-retail/): New SAP Emarsys research shows consumers plan to let AI buy their clothes, shop for beauty products and even pick...
- [SAP Named a Leader for the Fifth Time in 2023 Gartner® Magic Quadrant™ for Personalization Engines for SAP Emarsys Platform ](https://emarsystest.com/press-release/sap-named-a-leader-for-the-fifth-time-in-2023-gartner-magic-quadrant-for-personalization-engines-for-emarsys-platform/): 66% US consumers say that they are more likely to purchase from a brand that has personalized recommendations*  Indianapolis USA —...
- [SAP Emarsys Supercharges Partner Ecosystem for the Ultimate Customer Experience](https://emarsystest.com/press-release/sap-emarsys-supercharges-partner-ecosystem-for-the-ultimate-customer-experience/): With holiday shopping on the horizon, partners make all the difference When it comes to possession of purchasing power, consumers...
- [UncertAInty: US shoppers desire AI-driven retail experiences but are wary of its use, research finds ](https://emarsystest.com/press-release/uncertainty-us-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use-research-finds/): Consumers want to benefit from convenience and value of AI, but assumptions and fears remain – putting the onus on...
- [SAP Emarsys Unveils Innovative New Features and Enhancements in its July 2023 Release ](https://emarsystest.com/press-release/sap-emarsys-unveils-innovative-new-features-and-enhancements-in-its-july-2023-release/): Omnichannel customer engagement platform SAP Emarsys today announces the release of its July 2023 update, bringing a host of new...
- [Common cents sees almost half of US consumers ditch their physical wallet for their phone ](https://emarsystest.com/press-release/common-cents-sees-almost-half-of-us-consumers-ditch-their-physical-wallet-for-their-phone/): Generational attitudes towards wallets reflects growing preference for agility, organization, speed of digital version  Wednesday  June 7th, 2023 – Indianapolis,...
- [SAP Emarsys Introduces Mobile Wallet for Personalized Customer Loyalty Experience](https://emarsystest.com/press-release/sap-emarsys-introduces-mobile-wallet-for-personalized-customer-loyalty-experience/): From online to offline, native functionality empowers marketers to expand channel mix, engage customers anywhere, and connect personalized experiences to...
- [That personal touch: Tiendamia turns to SAP Emarsys for customer retention, personalization](https://emarsystest.com/press-release/that-personal-touch-tiendamia-turns-to-emarsys-for-customer-retention-personalization/): Omnichannel engagement platform SAP Emarsys today announces its partnership with Tiendamia, the Uruguayan born cross-border trade ecommerce platform with headquarters...
- [Result! FC Bayern signs SAP Emarsys to score business goals ](https://emarsystest.com/press-release/result-fc-bayern-signs-sap-emarsys-to-score-business-goals/): World-famous football club will boost fan engagement through the prowess of the SAP Emarsys platform  Indianapolis, IN, 18 May 2023...
- [<strong>SAP Emarsys and Liquor Management partner up on loyalty</strong>](https://emarsystest.com/press-release/emarsys-and-liquor-management-partner-up-on-loyalty/): SAP Emarsys wins competitive tender to consolidate customer outreach Indianapolis, US 30 March 2023 — omnichannel engagement specialist SAP Emarsys...
- [<strong>Un-egg-cited? Quarter of US consumers cut back on Easter spend</strong>](https://emarsystest.com/press-release/un-egg-cited-quarter-of-us-consumers-cut-back-on-easter-spend/): Two in five shoppers will spend just $24 or less due to cost-of-living concerns Indianapolis, US– just 20% of US...
- [<strong>Spring into action: SAP Emarsys announces quarterly product release</strong> ](https://emarsystest.com/press-release/spring-into-action-emarsys-announces-quarterly-product-release/): Focus on mobile, SMS and web push channels, with personalization and loyalty key focuses  March 22 2023, Indianapolis, US –...
- [Point of no return: US shoppers abandoning retailers that charge for sending back goods](https://emarsystest.com/press-release/point-of-no-return-us-shoppers-abandoning-retailers-that-charge-for-sending-back-goods/): Over a third of Americans have switched from a brand they were loyal towards specifically to avoid paid returns  March...
- [SAP Emarsys Earns Spot on G2’s 2023 Best Software Awards](https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2023-best-software-awards/): February 21 2023, Indianapolis, USA – Omnichannel customer engagement platform SAP Emarsys, an SAP company, today announced it has been...
- [Love hurts: department stores hit hardest by the ‘cost of loyalty’ crisis this Valentine’s Day](https://emarsystest.com/press-release/love-hurts-department-stores-hit-hardest-by-the-cost-of-loyalty-crisis-this-valentines-day/): Over a third of US consumers no longer loyal to their local department store February 14 2023, Indianapolis, USA –...
- [The Great Retail Race: New Research Reveals Expanding Disconnect Between Customer and Retailer Perceptions](https://emarsystest.com/press-release/the-great-retail-race-new-research-reveals-expanding-disconnect-between-customer-and-retailer-perceptions/): New research from SAP Emarsys shows a disconnect between what consumers' and retailers' top priorities. More info in this press release.
- [SAP Emarsys 2022 Customer Loyalty Index Reveals Customer Loyalty Is Shifting During Economic Downturn](https://emarsystest.com/press-release/emarsys-2022-customer-loyalty-index-reveals-economic-downturn-is-shaking-consumer-loyalty-but-creating-new-opportunities-for-marketers/): New research reveals that 61% of global consumers have left behind brands they were previously loyal to in order to...
- [SAP Emarsys Reveals 45% Year-On-Year Increase of Black Friday Customer Engagements](https://emarsystest.com/press-release/emarsys-reveals-45-year-on-year-increase-of-black-friday-customer-engagements/): The data released by the omnichannel customer engagement platform is supported by new Forrester and SAP Emarsys research on what...
- [Hey, big spender: US consumers set to spend almost $450 each on Black Friday](https://emarsystest.com/press-release/hey-big-spender-us-consumers-set-to-spend-almost-450-each-on-black-friday/): Less than one quarter of consumers to reduce spending this Black Friday, research* reveals More than four fifths (81%) of...
- [SAP Emarsys Autumn Release 2022 Brings Host of New Features and Innovations to Empower Marketers](https://emarsystest.com/press-release/emarsys-autumn-release-2022-brings-host-of-new-features-and-innovations-to-empower-marketers/): Hear about how SAP Emarsys is Empowering Marketers Through Constant Innovation on November 17 Indianapolis, US, November 16, 2022 — Leading omnichannel...
- [As Inflation Drives Brand Loyalty Downward, New Data Highlights Ways to Recession-Proof Business](https://emarsystest.com/press-release/as-inflation-drives-brand-loyalty-downward-new-data-highlights-ways-to-recession-proof-business/): SAP Emarsys’ Annual Customer Loyalty Index highlights consumer attributes unevenly impacting loyalty to retailers, brands and stores – urging brands...
- [Retro is back: three in five US consumers regularly buy vintage](https://emarsystest.com/press-release/retro-is-back-three-in-five-us-consumers-regularly-buy-vintage/): A study into changing consumer relationships with commerce has uncovered the nation’s obsession with vintage – from what we buy,...
- [Good things come in thirds: Parfym.se looks to SAP Emarsys to drive 33% of company revenue](https://emarsystest.com/press-release/good-things-come-in-thirds-parfym-se-looks-to-emarsys-to-drive-33-of-company-revenue/): Agreement is the biggest tech stack integration in the Scandinavian beauty specialist’s history Parfym. se, a leading provider for beauty...
- [Rocket Huel: complete nutrition specialist announces lift-off with SAP Emarsys](https://emarsystest.com/press-release/rocket-huel-complete-nutrition-specialist-announces-lift-off-with-emarsys/): SAP Emarsys is now the chosen solution for Huel to expand and accelerate customer personalisation and outreach. London UK — Omnichannel...
- [Three months to Black Friday: consumer spending set to increase despite economic concerns](https://emarsystest.com/press-release/three-months-to-black-friday-consumer-spending-set-to-increase-despite-economic-concerns/): New research shows that more than a third (35%) of US consumers will increase their spend, with an average spend...
- [SAP Emarsys, an SAP Company, Partners with Clearwater to Ensure Practices Meet Healthcare Industry Cybersecurity and HIPAA Compliance Requirements](https://emarsystest.com/press-release/emarsys-an-sap-company-partners-with-clearwater-to-ensure-practices-meet-healthcare-industry-cybersecurity-andhipaa-compliance-requirements/): Leading Provider of Personalization Software Becomes One of the Latest Subscribers to Clearwater’s ClearAdvantage Program INDIANAPOLIS, IN, AND NASHVILLE, TN...
- [PharmaPets chooses SAP Emarsys to manage its CEP and personalize its customer experience](https://emarsystest.com/press-release/pharmapets-chooses-emarsys/): Levallois-Perret July 2022 – After months of testing and shortlisting suppliers, PharmaPets has chosen SAP Emarsys to overhaul its customer...
- [SAP Emarsys, an SAP Company, Named a Leader for the Fourth Time in 2022 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-fourth-time-in-2022-gartner-magic-quadrant-for-personalization-engines/): Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner® as a Leader in the...
- [Amazon Prime Day: Millions of shoppers to be overwhelmed with ‘choice overload’](https://emarsystest.com/press-release/amazon-prime-day-millions-of-shoppers-to-be-overwhelmed-with-choice-overload/): Up to 10% of US shoppers could abandon their Prime Day purchases in the face of choice overload this year,...
- [Four-stop shop: average American has four ‘shoppable’ devices in their home ](https://emarsystest.com/press-release/four-stop-shop-average-american-has-four-shoppable-devices-in-their-home/): Device-driven ability to shop from anywhere sees Americans making purchases in bed, at dinner, in work, and at the gym ...
- [Marketer Focus: Number One Priority for 2022 is Getting To Know Their Customers Better ](https://emarsystest.com/press-release/marketer-focus-number-one-priority-for-2022-is-getting-to-know-their-customers-better/): Indianapolis, US, 14 June 2022 — Almost half (45%) of global marketers say that their main priority for the year...
- [The finer things: Smythson partners with SAP Emarsys to boost automation and customer engagement](https://emarsystest.com/press-release/the-finer-things-smythson-partners-with-emarsys-to-boost-automation-and-customer-engagement/): Luxury goods retailer replaces email service provider Bronto with new omnichannel solution, to provide a localised experience for their global...
- [Crown jewels: 9.7m Brits to make commemorative purchases this Jubilee weekend](https://emarsystest.com/press-release/crown-jewels-9-7m-brits-to-make-commemorative-purchases-this-jubilee-weekend/): T-shirts, newspapers, coins, tableware, and tea towels all patriotic purchase pursuits for the upcoming Bank Holiday London, UK, May 2022...
- [Building blocks: physical stores remain the most popular shopping method for US consumers ](https://emarsystest.com/press-release/building-blocks-physical-stores-remain-the-most-popular-shopping-method-for-us-consumers/): More than half (54%) of US consumers prefer to shop in store than anywhere else  Mobile phones (21%) and laptops...
- [DISSH deploys SAP Emarsys to support their Global Expansion Journey](https://emarsystest.com/press-release/dissh-deploys-emarsys-to-support-their-global-expansion-journey/): Sydney, Australia, 27 April 2022 – DISSH, an Australian fashion brand owned, run, and led by women, has partnered with...
- [Spring Into Action: New Functionality in the SAP Emarsys Spring Release to Enable Marketers to Connect and Grow](https://emarsystest.com/press-release/spring-into-action-new-functionality-in-the-emarsys-spring-release-to-enable-marketers-to-connect-and-grow/): Automation, reporting, and loyalty programs prioritized in sweeping enhancements to marketing functionality Indianapolis IN, March 17, 2022 – Omnichannel customer...
- [SAP Emarsys Named a Strong Performer in Email Marketing Service Providers report by Independent Research Firm](https://emarsystest.com/press-release/emarsys-named-a-strong-performer-in-email-marketing-service-providers-report-by-independent-research-firm/): SAP Emarsys is cited as a Strong Performer among Email Marketing Service Providers in the Q1 2022 report, tied for...
- [Krispy Kreme Australia Ramps Up their Digital Services with SAP Emarsys](https://emarsystest.com/press-release/krispy-kreme-australia-ramps-up-their-digital-services-with-emarsys/): Krispy Kreme Australia is the first country outside of North America to make the iconic Original GlazedDoughnuts, today announced its...
- [More than a quarter of marketers have too many tools in their martech stack](https://emarsystest.com/press-release/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack/): Global research reveals that martech platforms may be making marketers less, rather than more, productive, with 29% admitting they have...
- [Forty Winks modernises traditional bricks and mortar stores with SAP Emarsys](https://emarsystest.com/press-release/forty-winks-modernises-traditional-bricks-and-mortar-stores-with-emarsys/): Forty Winks, Australia’s leading mattress and bedding retailer has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform,...
- [Bulevip partners with SAP Emarsys on customer data and marketing outreach](https://emarsystest.com/press-release/bulevip-partners-with-emarsys-on-customer-data-and-marketing-outreach/): Spanish sports titan to prioritize customer understanding, segmentation and more sophisticated personalization in 2022 Indianapolis IN, February 2022 — Bulevip, the...
- [Valentine’s Day 2022: The most romantic US cities revealed](https://emarsystest.com/press-release/valentines-day-2022-the-most-romantic-us-cities-revealed/): While those in Houston spend over $100 on their partner, people in San Jose only spend $35 Indianapolis IN, February...
- [SAP Emarsys Earns Spot on G2’s 2022 Best Software Awards for Best Marketing Products and Best Commerce Products](https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2022-best-software-awards-for-best-marketing-products-and-best-commerce-products/): Indianapolis IN, February 2022 — Leading omnichannel customer engagement platform SAP Emarsys today announced it has been included in G2’s...
- [In our jeans: fashion brand OGGI partners with SAP Emarsys to catalyse revenue growth](https://emarsystest.com/press-release/in-our-jeans-fashion-brand-oggi-partners-with-emarsys-to-catalyse-revenue-growth/): Personalization and customization top the list of 2022 priorities for OGGI Jeans Indianapolis, US, February 1st 2022 — Customer engagement...
- [One in four marketing predictions never come true](https://emarsystest.com/press-release/one-in-four-marketing-predictions-never-come-true/): New analysis of marketing trends and predictions from 2021 shows that over a quarter never came true Indianapolis, US, January...
- [Tattoos, Llamas and Hot Tubs: The Products That Got Us Through The Pandemic Revealed](https://emarsystest.com/press-release/tattoos-llamas-and-hot-tubs-the-products-that-got-us-through-the-pandemic-revealed/): Americans spent hundreds of dollars per household on pandemic purchases – products that comforted them through Covid lockdowns Over a...
- [SAP Emarsys appoints Christine Novak as SVP for North America, Country Manager](https://emarsystest.com/press-release/emarsys-appoints-christine-novak-as-svp-for-north-america-country-manager/): Indiana-based marketing expert joins leading omnichannel customer engagement platform  to scale the business across all functions to drive growth Indianapolis,...
- [Buying ‘unappreciated gifts’ tops list of bugbears for Brits this Christmas](https://emarsystest.com/press-release/buying-unappreciated-gifts-tops-list-of-bugbears-for-brits-this-christmas/): 31% of UK consumers say that shopping for presents that might get returned is their greatest annoyance when shopping for...
- [Not knowing what people want tops list of bugbears for Americans this Christmas](https://emarsystest.com/press-release/not-knowing-what-people-want-tops-list-of-bugbears-for-americans-this-christmas/): 38% of US consumers say that guessing what people want is their greatest annoyance when shopping for presents Indianapolis IN,...
- [SAP Emarsys customers embrace Black Friday with a record 3.5 billion messages* sent via the SAP Emarsys platform over Cyber Weekend](https://emarsystest.com/press-release/emarsys-customers-embrace-black-friday-with-a-record-3-5-billion-messages-sent-via-the-emarsys-platform-over-cyber-weekend/): With Black Friday 2021 being primarily digital this year, mobile and email were among the channels to see a huge...
- [85% of retail marketers see personalization as key for both revenue and customer experiences](https://emarsystest.com/press-release/85-of-retail-marketers-see-personalization-as-key-for-both-revenue-and-customer-experiences/): Four fifths of retail marketers consider personalization important to both improving revenue and CX, yet a quarter can’t access the...
- [SAP Emarsys appoints Head of SAP Customer Experience (CX) Marketing, Joanna Milliken, as new CEO](https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/): $27B SAP backs SAP Emarsys as growth-engine to supercharge SAP Customer Experience (CX) platform  Indianapolis IN – SAP Emarsys, an SAP SE (NYSE: SAP) company, today announces that...
- [Abbott Lyon partners with SAP Emarsys to drive customer loyalty and retention](https://emarsystest.com/press-release/abbott-lyon-partners-with-emarsys-to-drive-customer-loyalty-and-retention/): British luxury jewellery and accessories brand chooses SAP Emarsys to provide personalised experiences to its loyal female customer base London...
- [100-day countdown: Almost half of global retailers are considering canceling Black Friday 2021](https://emarsystest.com/press-release/100-day-countdown-almost-half-of-global-retailers-are-considering-canceling-black-friday-2021/): 46% of marketers see Covid-19 as a potential barrier to in-store sales this year August 18, 2021, Indianapolis IN –...
- [Seen the light: Bulbs.com supercharges omnichannel marketing with SAP Emarsys partnership](https://emarsystest.com/press-release/seen-the-light-bulbs-com-supercharges-omnichannel-marketing-with-emarsys-partnership/): Leading online lighting supplier replaces email service provider Bronto, with new omnichannel approach centralizing marketing data, visibility and control Indianapolis...
- [Guilty secret: Nearly a third of Americans regularly buy from retailers, despite disagreeing with their ethics](https://emarsystest.com/press-release/guilty-secret-nearly-a-third-of-americans-regularly-buy-from-retailers-despite-disagreeing-with-their-ethics/): Indianapolis IN — While CSR efforts are a huge focus for many modern brands, 31% of US shoppers admit to buying...
- [Ryderwear deploys SAP Emarsys to drive global growth and deliver true 1:1 personalisation](https://emarsystest.com/press-release/ryderwear-deploys-emarsys-to-drive-global-growth-and-deliver-true-11-personalisation/): Ryderwear, an Australian based activewear and footwear company has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform...
- [SAP Emarsys, an SAP Company, Named a Leader for the Third Time in 2021 Gartner Magic Quadrant for Personalization Engines](https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-third-time-in-2021-gartner-magic-quadrant-for-personalization-engines/): SAP NEWSBYTE  — SAP Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner as a Leader in...
- [SAP Emarsys adds 40+ timesaving and effectiveness product features to omnichannel customer engagement platform](https://emarsystest.com/press-release/emarsys-adds-40-timesaving-and-effectiveness-product-features-to-omnichannel-customer-engagement-platform/): Update for over 33,000 active users aims to return as much time as possible to marketers by streamlining user interfaces,...
- [Feel Good Contacts partners with SAP Emarsys to boost customer satisfaction and retention](https://emarsystest.com/press-release/feel-good-contacts-partners-with-emarsys-to-boost-customer-satisfaction-and-retention/): Online contact lens and prescription glasses retailer chooses SAP Emarsys to improve communication and provide personalised experiences for customers London...
- [Jebsen Fine Wines selects SAP Emarsys as strategic partner to enhance customer engagement](https://emarsystest.com/press-release/jebsen-fine-wines-selects-emarsys-as-strategic-partner-to-enhance-customer-engagement/): SAP Emarsys to help Hong Kong’s leading wine distributor strengthen customer loyalty and maximize value Jebsen Fine Wines, a division...
- [Best foot forward: SAP Emarsys announces partnership with footwear retailer Rubino Shoes](https://emarsystest.com/press-release/best-foot-forward-emarsys-announces-partnership-with-footwear-retailer-rubino-shoes/): Canadian distributor to capitalize on online growth through personalized interactions driven by omnichannel customer engagement Indianapolis IN — Omnichannel customer engagement powerhouse SAP...
- [SAP Emarsys launches personalization tech for mobile subscription businesses to aid customer retention](https://emarsystest.com/press-release/emarsys-launches-personalization-tech-for-mobile-subscription-businesses-to-aid-customer-retention/): With 70% of customers only using a mobile app once after downloading, SAP Emarsys’s new solution promises to solve the problem of...
- [Going up a gear: BOTB shifts to SAP Emarsys to drive omnichannel engagement](https://emarsystest.com/press-release/going-up-a-gear-botb-shifts-to-emarsys-to-drive-omnichannel-engagement/): SAP Emarsys replaces Bronto to centralize customer data, tighten existing outreach processes and introduce AI capabilities to futureproof customer engagement...
- [SAP Emarsys announces Retail Revival — the digital festival putting the customer back in commerce](https://emarsystest.com/press-release/emarsys-announces-retail-revival-the-digital-festival-putting-the-customer-back-in-commerce/): Following the success of last year’s Retail Renaissance, this year’s digital festival, running 15-17 June 2021, will draw on experts within...
- [Covid-19 one year on: Data sheds light on extraordinary growth in digital marketing](https://emarsystest.com/press-release/covid-19-one-year-on-data-sheds-light-on-extraordinary-growth-in-digital-marketing/): Use of push notification, email and SMS marketing have surged during the pandemic, showing little sign of returning to pre-Covid...
- [SAP Emarsys launches major updates to omnichannel customer engagement platform](https://emarsystest.com/press-release/emarsys-launches-major-updates-to-omnichannel-customer-engagement-platform/): The new updates further enhance omnichannel execution agility and personalization while helping marketers to prioritize actions that will drive the...
- [Gaia Herbs plants seeds for three-year growth plan with SAP Emarsys customer engagement tools](https://emarsystest.com/press-release/gaia-herbs-plants-seeds-for-three-year-growth-plan-with-emarsys-customer-engagement-tools/): Indianapolis, IN — Leading natural herbs product brand Gaia Herbs today announces a new partnership with SAP Emarsys, the omnichannel customer engagement...
- [Large US retailers upbeat about financial recovery in 2021 thanks to Covid-19 vaccines](https://emarsystest.com/press-release/large-us-retailers-upbeat-about-financial-recovery-in-2021-thanks-to-covid-19-vaccines/): Research by SAP Emarsys ahead of NRF has found that, after a tough year in 2020, US retailers are remaining...
- [Retailers step up to digital Black Friday with huge increase in omnichannel marketing, SAP Emarsys finds](https://emarsystest.com/press-release/retailers-step-up-to-digital-black-friday-with-huge-increase-in-omnichannel-marketing-emarsys-finds/): With Black Friday 2020 being predominantly digital, mobile and email were among many digital channels to see a huge increase...
- [Lounge Underwear partners with SAP Emarsys to gain a better understanding of customers globally](https://emarsystest.com/press-release/lounge-underwear-partners-with-emarsys-to-gain-a-better-understanding-of-customers-globally/): Indianapolis IN — Global women’s underwear brand Lounge Underwear today announces a partnership with SAP Emarsys, the omnichannel customer engagement company, to gain a...
- [Black Friday boon: US consumers itching to take advantage of online deals this year, research finds](https://emarsystest.com/press-release/black-friday-boon-us-consumers-itching-to-take-advantage-of-online-deals-this-year-research-finds/): 45% of US consumers who want to take advantage of Black Friday say they’ll browse for deals more than they...
- [SAP Completes Acquisition of SAP Emarsys](https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/): SAP NEWSBYTE – SAP SE (NYSE: SAP) today announced it has completed the acquisition of SAP Emarsys, a leading omnichannel customer engagement...
- [SAP to Acquire Omnichannel Customer Engagement Leader SAP Emarsys](https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/): WALLDORF, Germany, and INDIANAPOLIS, Ind. — Oct. 1, 2020— SAP SE (NYSE: SAP) today announced it has entered into an...
- [SAP Emarsys Retail Renaissance digital-first ecommerce festival announced for 15–17th September](https://emarsystest.com/press-release/emarsys-retail-renaissance-digital-first-ecommerce-festival-announced-for-15-17th-september/): Leader in Gartner’s Magic Quadrant for Personalization Engines to deliver 40+ round-the-clock digital sessions for marketers, e-commerce professionals and retail...
- [AO.com takes personalization capabilities to new heights with SAP Emarsys platform](https://emarsystest.com/press-release/ao-com-takes-personalization-capabilities-to-new-heights-with-emarsys-platform/): Online electricals retailer, AO. com selects SAP Emarsys to power digital marketing, prioritizing scalability and customer experience London UK, 30...
- [Stateside Sports chooses SAP Emarsys as number one draft pick](https://emarsystest.com/press-release/stateside-sports-chooses-emarsys-as-number-one-draft-pick/): SAP Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022...
- [Women's Wear Daily Weekly chain store sales remain challenged](https://wwd.com/business-news/retail/weekly-sales-report-1203636709/): 
- [Enjeux Marketing Easyparapharmacy centralises the management of its various customer relationship channels](https://www.enjeuxmarketing.com/easyparapharmacie-centralise-la-gestion-de-ses-differents-canaux-de-relation-clients/): 
- [Jolyn selects SAP Emarsys to transform omnichannel marketing and personalization, powered by AI](https://emarsystest.com/press-release/jolyn-selects-emarsys-to-transform-omnichannel-marketing-and-personalization-powered-by-ai/): Indianapolis IN, May 18 2020 — Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider SAP Emarsys to transform the way it does omnichannel digital marketing and personalization.
- [Forbes - How ecommerce's explosive growth is attracting fraud](https://www.forbes.com/sites/louiscolumbus/2020/05/18/how-e-commerces-explosive-growth-is-attracting-fraud/#3fc3d9b56c4b): 
- [MediaPost Jolyn partners with SAP Emarsys on digital personalization](https://www.mediapost.com/publications/article/351545/jolyn-partners-with-emarsys-on-digital-personaliza.html): 
- [Forbes - 10 ways AI can improve voice of the customer programs](https://www.forbes.com/sites/louiscolumbus/2020/05/17/10-ways-ai-can-improve-voice-of-the-customer-programs/#16b625fe3122): 
- [Well+Good Sephora can't keep these 10 beauty products in stock during quarantine](https://www.wellandgood.com/good-looks/best-sellers-at-sephora/): 
- [Digital Journal Covid-19: Analyzing data to discover trends for consumer spending](http://www.digitaljournal.com/business/covid-19-analyzing-data-to-discover-trends-for-consumer-spending/article/571462): 
- [Entrepreneur - How ecommerce companies can continue engaging new customers](https://www.entrepreneur.com/article/349666): 
- [Forbes - Attention marketers and customer experience leaders: here is how the coronavirus pandemic is changing customer behavior](https://emarsystest.com/press-release/forbesattention-marketers-and-customer-experience-leaders-here-is-how-the-coronavirus-pandemic-is-changing-customer-behavior/): 
- [Forbes - How Covid-19 is transforming e-commerce](https://www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-transforming-e-commerce/#b49429c3544f): 
- [ECO. Modern Essentials boosts customer engagement with SAP Emarsys](https://emarsystest.com/press-release/eco-modern-essentials-boosts-customer-engagement-with-emarsys/): Wellness brand turns to SAP Emarsys to scale one-to-one personalization and drive predictable and profitable growth Sydney, Australia – 28...
- [CBS MoneywatchCovid-19 is changing how Americans spend — here's what we're buying](https://www.cbsnews.com/news/pandemic-buying-coronavirus-things-americans-are-buying/): 
- [Internet Retailing – Coronavirus round-up: how shoppers are changing the way they buy, in updates from SAP Emarsys, Melody, Forter, IRI, Bloomreach and a new Edinburgh farmers’ market](https://emarsystest.com/press-release/internet-retailingcoronavirus-round-up-how-shoppers-are-changing-the-way-they-buy-in-updates-from-emarsys-melody-forter-iri-bloomreach-and-a-new-edinburgh-farmers-market/): 
- [Shopify Plus - A look at changing consumer behavior trends](https://www.shopify.com/enterprise/consumer-behavior-trends): 
- [iStart - E-com up but headline figures don’t tell the full story](https://istart.com.au/news-items/ecommerce-sales-up-but-headline-figures-dont-tell-the-full-story/): 
- [The Week - Deliveries are the only thing I look forward to now](https://theweek.com/articles/910304/deliveries-are-only-thing-look-forward-now): 
- [Econsultancy - How is coronavirus impacting the retail industry?](https://econsultancy.com/how-is-coronavirus-impacting-the-retail-industry/): 
- [TechRepublic - Coronavirus: What business pros need to know](https://www.techrepublic.com/article/covid-19-what-business-pros-need-to-know/): 
- [Women's Wear Daily - As online apparel sales bounce back, overall retail outlook remains dim](https://wwd.com/business-news/retail/online-apparel-sales-1203557997/): 
- [Fashion Network - UK luxe consumers are buying bags and sneakers online during crisis - report](https://us.fashionnetwork.com/news/Uk-luxe-consumers-are-buying-bags-and-sneakers-online-during-crisis-report,1205308.html): 
- [Inside Retail - NZ COVID-19 has almost doubled e-commerce sales](https://insideretail.co.nz/2020/04/22/covid-19-has-almost-doubled-e-commerce-sales/): 
- [Retail Technology Review - Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, data shows](https://www.retailtechnologyreview.com/articles/2020/04/03/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions,-data-shows/): 
- [Retail Times – Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, SAP Emarsys data shows](http://www.retailtimes.co.uk/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions-emarsys-data-shows/): 
- [Digital Commerce 360US ecommerce sales rise 25% since beginning of March](https://www.digitalcommerce360.com/2020/04/01/us-ecommerce-sales-rise-25-since-beginning-of-march/): 
- [Digital Transactions - US e-commerce growth surges for many merchants amid the Covid-19 pandemic](http://www.digitaltransactions.net/u-s-e-commerce-growth-surges-for-many-merchants-amid-the-covid-19-pandemic/): 
- [Relation Client Mag - Infographics: Customer engagement at a glance](https://www.relationclientmag.fr/Thematique/customer-marketing-1251/Infographies/engagement-client-348355.htm): 
- [Comarketingnews - Infographics : How engaging is your customer engagement?](https://comarketing-news.fr/infographie-a-quel-point-votre-engagement-client-est-il-engageant/): 
- [Three Real-world Ways AI powers Omnichannel Marketing](https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut): 
- [Retail Biz - Forever New delivers more personalised customer experiences](https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut): 
- [Press Release: SAP Emarsys powers a Forever New customer personalisation strategy](https://emarsystest.com/press-release/emarsys-powers-a-forever-new-customer-personalisation-strategy/): PUMA sets sights on new personal best for customer engagement with SAP Emarsys.
- [Retail Technology - PUMA pounces on personalisation](https://www.retailtechnology.co.uk/news/7159/puma-pounces-on-personalisation/): 
- [Press Release: PUMA sets sights on new personal best for customer engagement with SAP Emarsys](https://emarsystest.com/press-release/puma-sets-sights-on-new-personal-best-for-customer-engagement-with-emarsys/): PUMA sets sights on new personal best for customer engagement with SAP Emarsys.
- [MarTech Series – PUMA sets sights on new personal best for customer engagement with SAP Emarsys](https://martechseries.com/analytics/customer-data-platforms/puma-sets-sights-new-personal-best-customer-engagement-emarsys/): 
- [Dynamic Business - Let's Talk: Artifical Intelligence](https://dynamicbusiness.com.au/featured/lets-talk-artificial-intelligence.html): 
- [Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences](https://emarsystest.com/press-release/total-tools-chooses-emarsys-to-power-truly-personalised-customer-experiences/): Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences
- [Press Release: SAP Emarsys Named a Leader in Cross Channel Campaign Management by Independent Research Firm](https://emarsystest.com/press-release/news-emarsys-named-a-leader-in-cross-channel-campaign-management-by-independent-research-firm/): SAP Emarsys top-ranked in the strategy, market presence and current offering categories based on its scores LONDON, U. K. –...
- [SAP Emarsys Recognizes Top 8 Partners for Their Contributions to Client Success](https://emarsystest.com/press-release/emarsys-partner-success/): Since launching its partner program three years ago, SAP Emarsys has been recognizing a select group of partners for their...
- [PRESS RELEASE: SAP Emarsys FFC verified for its Marketing Automation Offering](https://emarsystest.com/press-release/news-emarsys-ffc-verified-for-its-marketing-automation-offering/): Given by FitForCommerce (FFC), a leading e-commerce consultancy, FFC Verification is a process that evaluates and validates e-commerce technology provider claims about...
- [PRESS RELEASE: BounceX & SAP Emarsys Announce Strategic Technology Partnership To Turbocharge  Time-to-Value for Marketers](https://emarsystest.com/press-release/bouncex-emarsys-announce-strategic-technology-partnership-to-turbocharge-time-to-value-for-marketers/): The expanded partnership allows the two companies to drive even more revenue growth for their mutual clients using robust identification...
- [PRESS RELEASE: SAP Emarsys Named a  Leader in the 2019 Gartner Magic Quadrant for  Personalization Engines](https://emarsystest.com/press-release/emarsys-ai-marketing-platform-positioned-in-leaders-quadrant-of-gartners-magic-quadrant-for-personalization-engines-outplaying-pureplay-providers-recognized-for-balanced-support-in-both-tech/): SAP Emarsys jumps from the Challengers Quadrant in 2018 to the Leaders Quadrant  in 2019 among what we consider major industry...
- [PRESS RELEASE: SAP Emarsys Introduces a Complimentary Benchmark Tool That Helps Marketers Identify the KPIs Which Matter Most](https://emarsystest.com/press-release/news-emarsys-introduces-a-complimentary-benchmark-tool-that-helps-marketers-identify-the-kpis-which-matter-most/): Benchmarketing. io is the next generation of benchmarking tools designed for strategic marketers    Indianapolis, USA & London, UK – 10...
- [PRESS RELEASE: Fashion Days Creates Alchemy with AI and Evocative Video Marketing from SAP Emarsys and Playable](https://emarsystest.com/press-release/fashion-days-creates-alchemy-with-ai-and-evocative-video-marketing-from-emarsys-and-playable/): Strategic partnership enables leading Central & Eastern Europe online fashion retailer to achieve growth through its key marketing channel with...
- [PRESS RELEASE: Orlebar Brown totally transforms digital marketing in less than 6 months with SAP Emarsys to put customers at the centre of the brand experience](https://emarsystest.com/press-release/news-orlebar-brown-totally-transforms-digital-marketing-in-less-than-6-months-with-emarsys-to-put-customers-at-the-centre-of-the-brand-experience/): The premium tailored mens swimwear retailer has been able to build intimacy at scale leading to a substantial increase in...
- [PRESS RELEASE: SAP Emarsys launches new solutions for Australian marketers embedded with industry specific knowledge](https://emarsystest.com/press-release/emarsys-launches-new-solutions-for-australian-marketers-embedded-with-industry-specific-knowledge/): Australian retailer City Beach an early adopter of SAP Emarsys’ new Retail solution will benefit from natively integrated, proven retail...
- [PRESS RELEASE: Persado and SAP Emarsys announce strategic partnership to give marketers seamless, data-driven creative and campaign automation, driving a 37 percent uplift on average in CTR for Happy Socks](https://emarsystest.com/press-release/persado-and-emarsys-announce-strategic-partnership-to-give-marketers-seamless-data-driven-creative-and-campaign-automation-driving-a-37-percent-uplift-on-average-in-ctr-for-happy-socks/): Joint customers will have access to Persado’s AI-powered language analysis alongside SAP Emarsys’ industry specific marketing solutions   NEW YORK...
- [PRESS RELEASE: Angela Bruderer Enjoys a Kingsize 60pc Rise in Online Sales Following the Quick Implementation of SAP Emarsys AI Powered Marketing Solution](https://emarsystest.com/press-release/angela-bruderer-enjoys-kingsize-60pc-rise-online-sales-following-quick-implementation-emarsys-ai-powered-marketing-solution/): The popular Swiss mail order company has been working with SAP Emarsys on improving customer satisfaction and loyalty most recently...
- [PRESS RELEASE: Zoomalia Digital Marketing Purrs with Improved Automation and Personalization After Only Four Months on the SAP Emarsys AI Powered Marketing Platform](https://emarsystest.com/press-release/zoomalia-digital-marketing-purrs-improved-automation-personalization-four-months-emarsys-ai-powered-marketing-platform/): SAP Emarsys Smart Insights and Predict tools produce significant increases in customer engagement with better product and email recommendations PARIS,...
- [PRESS RELEASE: Cheerz Achieves Truly Integrated Digital Campaigns Through Better Segmentation and Personalization With SAP Emarsys AI Marketing](https://emarsystest.com/press-release/cheerz-achieves-truly-integrated-digital-campaigns-better-segmentation-personalization-emarsys-ai-marketing/): Cheerz’s customer engagement triples, conversion rates increase by 20% and retention goes up by 10 points thanks to better segmentation,...
- [PRESS RELEASE: AllSaints Chooses SAP Emarsys to Deliver Truly  Personalized Customer Experiences](https://emarsystest.com/press-release/allsaints-chooses-emarsys-deliver-truly-personalized-customer-experiences/): Global, digital fashion giant selects SAP Emarsys AI-optimized personalization platform to transform CRM and deliver a unique brand experience across...
- [PRESS RELEASE: SAP Emarsys Launches Turnkey Solutions Embedded with Industry Specific Data to Address ‘Empty Software’ Epidemic Holding Marketers Back](https://emarsystest.com/press-release/emarsys-launches-turnkey-solutions-embedded-with-industry-specific-data-to-address-empty-software-epidemic-holding-marketers-back/): Improved ‘marketers’ experience’ dramatically decreases the technology adoption gap and reduces time to value using software with embedded knowledge, personalized...
- [PRESS RELEASE: UK Research Reveals Consumers Will Boycott Brands That Fail to Personalize But Are Comfortable with AI in Exchange for a Better Experience](https://emarsystest.com/press-release/uk-research-reveals-consumers-will-boycott-brands-fail-personalize-comfortable-ai-exchange-better-experience/): Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as...
- [PRESS RELEASE: Jo Malone CBE Joins Google, Facebook, Forrester and Client Keynotes at  SAP Emarsys Revolution](https://emarsystest.com/press-release/jo-malone-cbe-joins-google-facebook-forrester-client-keynotes-emarsys-revolution/): Clients, partners and influencers converge on London to discover how to revolutionize their roles and differentiate the brands they work...
- [Poolside Utopia Brand Orlebar Brown Makes a Big Splash with  SAP Emarsys AI Enabled Cloud Marketing](https://emarsystest.com/press-release/poolside-utopia-brand-orlebar-brown-makes-big-splash-emarsys-ai-enabled-cloud-marketing/): Orlebar Brown chooses array of SAP Emarsys marketing solutions to improve customer engagement with its jet-set customers through enhanced personalization...
- [SAP Emarsys AI Marketing Solution Rises to the Occasion for GlamCorner](https://emarsystest.com/press-release/emarsys-ai-marketing-solution-rises-occasion-glamcorner/): Australian dress hire company chooses SAP Emarsys for cross-channel personalization, leading to a 5% increase in overall revenue contribution in...
- [PRESS RELEASE: Toolstation Integrates New SAP Emarsys Personalized Direct Mail Service Into Its Omnichannel Strategy](https://emarsystest.com/press-release/toolstation-integrates-new-emarsys-personalized-direct-mail-service-omnichannel-strategy/): British suppliers to the trade industry unifies marketing channels across its online and offline customer databases, using SAP Emarsys AI...
- [PRESS RELEASE: Char-Broil Chooses SAP Emarsys and BrightWave to Improve Customer Engagement through Automated Personalization](https://emarsystest.com/press-release/char-broil-chooses-emarsys-brightwave-improve-customer-engagement-automated-personalization/): Leading grill manufacturer deploys SAP Emarsys AI-optimized platform to raise lifetime customer loyalty and value by delivering personalized, multichannel marketing...
- [PRESS RELEASE: SAP Emarsys Global Leadership Strengthened and Geographically Relocated to Accelerate Growth](https://emarsystest.com/press-release/emarsys-global-leadership-strengthened-geographically-relocated-accelerate-growth/): Global marketing platform company appoints industry veteran, Bijan Bedroud as Chief Revenue Officer; SAP Emarsys CEO, Ohad Hecht to lead...
- [PRESS RELEASE: Replacements, Ltd. Improves Customer-Centric Marketing and Personalization Using SAP Emarsys AI Platform](https://emarsystest.com/press-release/replacements-ltd-improves-customer-centric-marketing-personalization-using-emarsys-ai-platform/): Specialist retailer now matches great call center and in-store customer experience on digital channels, generating additional revenue within the first...
- [PRESS RELEASE: Astley Clarke’s Marketing Sparkles with SAP Emarsys AI](https://emarsystest.com/press-release/astley-clarkes-marketing-sparkles-emarsys-ai/): UK jeweller Astley Clarke targets new audiences; increases direct email revenue by 23% by taking an automated approach with SAP...
- [SAP Emarsys and Return Path Announce Global Partnership and 22% Increase in Engagement for Radley](https://emarsystest.com/press-release/emarsys-return-path-announce-global-partnership-22-increase-engagement-radley/): Strategic partnership enables enhanced email deliverability – the key to omnichannel excellence and consumer engagement for brands, such as luxury...
- [French Consumer Tech Retailer, MacWay Chooses SAP Emarsys to Improve Customer Experience and Drive Revenue](https://emarsystest.com/press-release/french-consumer-tech-retailer-macway-chooses-emarsys-improve-customer-experience-drive-revenue/): MacWay improves personalization and automation across six channels; 5% of revenue now from social networks; 39% of MacWay revenue from...
- [AI-driven marketing with SAP Emarsys stimulates uplift in revenue for Just Wines Australia](https://emarsystest.com/press-release/ai-driven-marketing-emarsys-stimulates-uplift-revenue-just-wines-australia/): SAP Emarsys AI-enabled platform drives improved customer experience through increased personalisation for leading Australian online wine retailer Sydney, Australia, 26 June...
- [Catawiki Chooses SAP Emarsys to Drive Customer Engagement through Automated Personalization](https://emarsystest.com/press-release/catawiki-chooses-emarsys-to-drive-customer-engagement-through-automated-personalization/): Europe’s fastest growing auction site deploys SAP Emarsys AI-enabled platform to raise lifetime customer loyalty and value by delivering personalized,...
- [LD Products Chooses SAP Emarsys for Personalization and Optimization](https://emarsystest.com/press-release/ld-products-chooses-emarsys-for-personalization-and-optimization/): Leading retailer of printing consumables and office supplies implements SAP Emarsys AI-enabled platform to seamlessly personalize, replenish and raise customer...
- [La Jolla Group Weaves in Customer-Centric Marketing  Using SAP Emarsys AI](https://emarsystest.com/press-release/la-jolla-group-weaves-customer-centric-marketing-using-emarsys-ai/): Global premium retailer deploys SAP Emarsys AI-optimized platform to automate highly-personalized marketing campaigns, boosting post-purchase conversions and customer loyalty INDIANAPOLIS,...
- [Global Shop Direct Increases Revenue by 20% using SAP Emarsys AI-Enabled Marketing Platform](https://emarsystest.com/press-release/global-shop-direct-increases-revenue0-using-emarsys-ai-enabled-marketing-platform/): SAP Emarsys personalisation and automation drives customer engagement and sales for leading Australian TV retailer Sydney, AUSTRALIA – 26 March 2018 – SAP Emarsys,...
- [SAP Emarsys AI-Enabled Marketing Platform Drives 40%  Order Increase at BrandAlley](https://emarsystest.com/press-release/emarsys-ai-enabled-marketing-platform-drives-40-order-increase-brandalley/): Discount designer brand e-tailer uses SAP Emarsys platform to personalise omnichannel campaigns, driving significant sales increase LONDON, UK – 20...
- [Showpo Chooses SAP Emarsys to Sharpen Competitive Edge Through Digital Transformation and Personalization Strategy](https://emarsystest.com/press-release/showpo-chooses-emarsys-sharpen-competitive-edge-digital-transformation-personalization-strategy/): SAP Emarsys marketing platform, including newly launched AI-optimized Web Channel solution, allows Showpo to increase revenue and drive more effective...
- [LUISAVIAROMA Increases Website Conversion Rates by 400% and Email Revenue by 900% Using SAP Emarsys AI Marketing Platform](https://emarsystest.com/press-release/luisaviaroma-customer-win-news/): Global fashion retailer chooses SAP Emarsys highly-personalized omnichannel marketing platform and newly launched AI-optimized Web Channel to increase customer engagement...
- [SAP Emarsys Deepens AI and Personalization Capabilities, Transforming Websites into a Truly Integrated Marketing Channel](https://emarsystest.com/press-release/emarsys-launches-ai-optmized-web-channel/): Powered by real-time session and historical CRM data, new AI-optimized Web Channel solution adds websites to omnichannel experiences and boosts...
- [SAP Emarsys Announces New AI Marketing Research and Final Keynote Speakers at Revolution Event](https://emarsystest.com/press-release/emarsys-announces-new-ai-marketing-research-final-keynote-speakers-revolution-event/): New Research from eMarketer and new speakers, such as footballing legend and tech investors, Jens Lehman, strengthen event focusing on...
- [L’Oréal Chooses SAP Emarsys to Support Digital Transformation and Personalization Strategy](https://emarsystest.com/press-release/loreal-chooses-emarsys-support-digital-transformation-personalization-strategy/): SAP Emarsys supports L’Oréal’s consumer-centric, omnichannel engagement in Hong Kong Hong Kong – 13 September 2017 – SAP Emarsys, a...
- [New Study Reveals that Retailers are Ready for AI Marketing, but 70% Regard Technical Skills as a Barrier to Mainstream Adoption](https://emarsystest.com/press-release/new-study-reveals-retailers-ready-ai-marketing-70-regard-technical-skills-barrier-mainstream-adoption/): Nearly one in two retailers are missing out on leveraging AI marketing to personalize the customer journey and better understand...
- [FreestyleXtreme Chooses SAP Emarsys AI-Enabled Marketing Platform to Support International Growth Plans](https://emarsystest.com/press-release/freestylextreme-chooses-emarsys-ai-enabled-marketing-platform-support-international-growth-plans/): FreestyleXtreme boosts web revenues by 8%, and increases agility of marketing team by reducing time to execute campaigns from 2...
- [SAP Emarsys Named a Strong Performer in Real-Time Interaction Management by Independent Research Firm](https://emarsystest.com/press-release/emarsys-named-strong-performer-real-time-interaction-management-independent-research-firm/): Advanced Analytics and Cross-Channel Integration are Fueling RTIM Adoption LONDON, U. K. – June 14, 2017 – SAP Emarsys, a...
- [Indianapolis Motor Speedway Chooses SAP Emarsys to Enhance and Grow Customer Engagement for Indianapolis 500 and Beyond](https://emarsystest.com/press-release/indianapolis-motor-speedway-chooses-emarsys-enhance-grow-customer-engagement-indianapolis-500-beyond/): SAP Emarsys AI-enabled marketing platform selected by the highest capacity sports venue in the world to personalize real-time, omnichannel racing...
- [TwinSpires.com Chooses SAP Emarsys to Grow and Extend Race Day Experience for the Kentucky Derby](https://emarsystest.com/press-release/twinspires-com-chooses-emarsys-grow-extend-race-day-experience-kentucky-derby/): TwinSpires. com looks to increase revenue and drive more effective customer engagement for the Kentucky Derby using AI-Enabled SAP Emarsys...
- [Hong Kong Businesses Must do More to Understand the Customer Journey, According to Survey](https://emarsystest.com/press-release/hong-kong-businesses-must-understand-customer-journey-according-survey/): Only 10 percent of APAC marketers believe their organisation has a well-developed customer journey strategy in place; 70 percent say...
- [Australia a step behind rest of Asia Pacific in understanding the customer journey](https://emarsystest.com/press-release/australia-step-behind-rest-asia-pacific-understanding-customer-journey/): Only one in ten APAC marketers believe their organisation has a well-developed customer journey strategy in place; seven in ten...
- [SAP Emarsys Fuels AI Marketing Capabilities with New Advanced Partner Integrations to Facilitate Cross Platform Data Flow](https://emarsystest.com/press-release/emarsys-fuels-ai-marketing-capabilities-new-advanced-partner-integrations-facilitate-cross-platform-data-flow/): Provider of tangible AI Marketing technology highlights first steps to AI readiness for retail, ecommerce, travel and other B2C brands...
- [Cosabella’s Revenue Surges 60 Percent Using SAP Emarsys  AI-enabled B2C Marketing Cloud](https://emarsystest.com/press-release/cosabellas-revenue-surges-60-percent-using-emarsys-ai-enabled-b2c-marketing-cloud/): SAP Emarsys integration doubles Cosabella’s subscription base through omnichannel marketing and is the next big step in Cosabella’s move into...
- [SAP Emarsys Partners with Kickdynamic and Launches  SAP Emarsys Open Time Content](https://emarsystest.com/press-release/emarsys-partners-kickdynamic-launches-emarsys-open-time-content/): Automated and personalized content based on context provides digital marketers a highly engaging email experience for their customers Vienna, AUSTRIA...
- [SAP Emarsys Launches Artificial Intelligence Capabilities to  Simplify and Revolutionize the Role of B2C Marketers](https://emarsystest.com/press-release/emarsys-launches-artificial-intelligence-marketing/): SAP Emarsys Artificial Intelligence Marketing (AIM) simply and effectively bridges the execution gap between complex data science and scaling truly...
- [SAP Emarsys Fuels Innovation in High-Growth B2C Marketing Cloud Business with $22.3 Million Investment from TSLE](https://emarsystest.com/press-release/emarsys-fuels-innovation-high-growth-b2c-marketing-cloud-business2-million-investment-tsle/): Increased momentum in SAP Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) today VIENNA, Austria, October 31,...
- [SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe](https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe-2/): President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload”...
- [SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe](https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe/): President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload”...
- [SAP Emarsys Becomes a Demandware LINK Partner with Certified Integration](https://emarsystest.com/press-release/emarsys-becomes-a-demandware-link-partner-with-certified-integration/): Demandware, a Salesforce Company, Users can Leverage the Power of the SAP Emarsys B2C Marketing Cloud for Deeper One-to-One Customer...
- [SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report](https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/): B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 – SAP Emarsys,...
- [SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report](https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report-2/): B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 – SAP Emarsys,...
- [SAP Emarsys Announces Changes in Executive Leadership](https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/): Vienna AT – July 8, 2016 – SAP Emarsys, a leading global provider of cloud marketing software for B2C companies,...
- [SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition](https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/): Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is...
- [SAP Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time](https://emarsystest.com/press-release/emarsys-launches-crm-ads-enabling-marketers-to-connect-purchasing-and-behavioral-data-to-advertising-campaigns-in-real-time-3/): Vienna, AT – June 21, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today...
- [SAP Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market](https://emarsystest.com/press-release/emarsys-helps-retailers-and-brands-target-the-billion-dollar-m-commerce-market/): Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across...
- [SAP Emarsys Announces its Latest Magento Extension](https://emarsystest.com/press-release/emarsys-announces-latest-magento-extension/): Magento Users can now Access the SAP Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further...
- [SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete](https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/): 81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis,...
- [Independent Research Firm Cites SAP Emarsys as a Strong Performer in Q2 2016 Cross-Channel  Campaign Management Report](https://emarsystest.com/press-release/independent-research-firm-cites-emarsys-strong-performer-q2016-cross-channel-campaign-management-report/): SAP Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria Vienna, AT –...
- [SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine](https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/): Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 – SAP...
- [SAP Emarsys Achieves 100% New Business Growth in 2015](https://emarsystest.com/press-release/emarsys-achieves00-new-business-growth-2015/): Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016...
- [SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday](https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/): Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP...
- [SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King](https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/): Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from...
- [SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital](https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/): First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP...
- [Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’](https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/): SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31,...

## Events

- [Power to Marketer Festival 2024: Sydney](https://emarsystest.com/events/power-to-marketer-festival-2024-sydney/): 
- [Power to Marketer Festival 2024: London](https://emarsystest.com/events/power-to-marketer-festival-2024-london/): 
- [Power to Marketer Festival 2024: Amsterdam](https://emarsystest.com/events/power-to-marketer-festival-2024-amsterdam/): 
- [eTail Nordic Connect 2024](https://emarsystest.com/events/etail-nordic-connect-2024/): 
- [Power to the Marketer Festival: Omnichannel & AI Masterclass](https://emarsystest.com/events/power-to-the-marketer-omnichannel-ai-masterclass/): 
- [Power to Marketer Festival: Dubai](https://emarsystest.com/events/emarsys-power-to-marketer-festival-dubai/): 
- [SAP Emarsys Power To The Marketer Festival – Dubai 2024](https://emarsystest.com/events/power-to-the-marketer-festival-dubai-2024/): 
- [SAP Emarsys Power To The Marketer Festival – Munich 2024](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-munich-2024/): 
- [SAP Emarsys at Shoptalk 2024](https://emarsystest.com/events/emarsys-at-shoptalk-2024/): 
- [SAP Emarsys Power To The Marketer Festival – Melbourne 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-melbourne-2023/): 
- [SAP Emarsys Power To The Marketer Festival – Hong Kong 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-hong-kong-2023/): 
- [SAP Emarsys at DMEXCO 2023](https://emarsystest.com/events/emarsys-at-dmexco-2023/): 
- [SAP Emarsys Power To The Marketer Festival – London 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-london-2023/): 
- [SAP Emarsys Power To The Marketer Festival – New York 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-new-york-2023/): 
- [SAP Emarsys Power To The Marketer Festival 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-2023/): 
- [IRX 2023](https://emarsystest.com/events/irx-2023/): 
- [Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/events/power-to-the-marketer-omnichannel-masterclass/): 
- [IMRG Customer Connect](https://emarsystest.com/events/imrg-customer-connect/): 
- [The Richmond Retail & Ecommerce Directors’ Forum](https://emarsystest.com/events/the-richmond-retail-ecommerce-directors-forum/): 
- [SAP Emarsys exhibits at Shoptalk 2023](https://emarsystest.com/events/emarsys-exhibits-at-shoptalk-2023/): 
- [SAP Emarsys participates at NRF 2023 Retail’s Big Show](https://emarsystest.com/events/emarsys-participates-at-nrf-2023-retails-big-show/): 
- [The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice](https://emarsystest.com/events/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/): 
- [Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession](https://emarsystest.com/events/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/): 
- [Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars](https://emarsystest.com/events/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/): 
- [Forrester: The Omnichannel Difference](https://emarsystest.com/events/forrester-the-omnichannel-difference/): 
- [Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty](https://emarsystest.com/events/glossiers-idea-to-industry-leader-retail-panel-from-love-affair-to-loyalty/): 
- [DMEXCO 2022](https://emarsystest.com/events/dmexco-2022/): 
- [Optilyz: This is not a Wiesn Party](https://emarsystest.com/events/optilyz-this-is-not-a-wiesn-party/): 
- [Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies](https://emarsystest.com/events/mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/): 
- [Movable Ink – Taking a Customer-Centric Approach to Your Marketing Campaigns](https://emarsystest.com/events/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/): 
- [Power To The Marketer Festival 2022](https://emarsystest.com/events/power-to-the-marketer-festival-2022/): 
- [Pixlee TurnTo – Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers](https://emarsystest.com/events/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/): 
- [Movable Ink Think Summit](https://emarsystest.com/events/movable-ink-think-summit/): 
- [SAP Sapphire](https://emarsystest.com/events/sap-sapphire/): 
- [GDS CMO Summit](https://emarsystest.com/events/gds-cmo-summit/): 
- [Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/events/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/): 
- [Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/events/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/): 
- [eTail ​Summit 2022 Asia](https://emarsystest.com/events/etail-%e2%80%8bsummit-2022-asia/): 
- [ShopTalk Melbourne](https://emarsystest.com/events/shoptalk-melbourne/): 
- [D-Congress 2022 by Svensk Digital Handel](https://emarsystest.com/events/d-congress-2022-by-svensk-digital-handel/): 
- [Retail Fest 2022 by Retail Global](https://emarsystest.com/events/retail-fest-2022-by-retail-global/): 
- [Retail Executive Summit Asia](https://emarsystest.com/events/retail-executive-summit-asia/): 
- [Power Retail - All Star Bash](https://emarsystest.com/events/power-retail-all-star-bash/): 
- [The Challenge of Omnichannel Marketing - Wednesday Relations Webinar](https://emarsystest.com/events/the-challenge-of-omnichannel-marketing-wednesday-relations-webinar/): 
- [Virtual Summit: Omnichannel Marketing Innovation](https://emarsystest.com/events/virtual-summit-omnichannel-marketing-innovation/): 

## Glossary

- [Webhooks](https://emarsystest.com/learn/glossary/webhooks/): Learn about webhooks and understand their function, integration, and how they optimize your marketing operations.
- [Web Messaging](https://emarsystest.com/learn/glossary/web-messaging/): Discover web messaging and learn how this communication technology can reach your target audiences in real-time.
- [Repeat Purchase](https://emarsystest.com/learn/glossary/repeat-purchase/): Discover the significance of repeat purchase events and the importance of getting customers to buy again and again.
- [Win Back](https://emarsystest.com/learn/glossary/win-back/): Discover the importance of the customer win back and this marketing event's ability to re-engage customers to your brand.
- [White Label](https://emarsystest.com/learn/glossary/white-label/): What is white labeling? White labeling is a process where one business — “Business A” — produces a product or...
- [User Profile](https://emarsystest.com/learn/glossary/user-profile/): What is a user profile? Understanding the characteristics and tendencies of a user base is essential for any successful business...
- [Upsell](https://emarsystest.com/learn/glossary/upsell/): Explore the power of the upsell and the importance of this key sales event in a fully developed sales cycle.
- [Tiered Loyalty Program](https://emarsystest.com/learn/glossary/tiered-loyalty-program/): Learn about tiered loyalty programs and their potential to reward and retain customers for maximum engagement.
- [Tech Stack](https://emarsystest.com/learn/glossary/tech-stack/): Uncover what a tech stack is and why having an effective marketing tech stack is critical to retail and e-commerce success.
- [Stickiness](https://emarsystest.com/learn/glossary/stickiness/): What is stickiness in marketing? Stickiness in marketing refers to a marketing campaign’s ability to make a lasting impression on...
- [Retention in E-Commerce](https://emarsystest.com/learn/glossary/retention-e-commerce/): Discover retention e-commerce and its ability to enhance customer loyalty and drive additional revenue from existing customers.
- [Retargeting](https://emarsystest.com/learn/glossary/retargeting/): What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand in front of users who...
- [Repeat Customer](https://emarsystest.com/learn/glossary/repeat-customer/): Explore the definition of a repeat customer and the importance of driving exceptional experiences that keep them coming back.
- [Purchase Frequency](https://emarsystest.com/learn/glossary/purchase-frequency/): Discover purchase frequency and the power to drive sales growth by encouraging repeat buying from your customers.
- [Point Of Sale](https://emarsystest.com/learn/glossary/point-of-sale/): What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retail...
- [Marketing Campaign](https://emarsystest.com/learn/glossary/marketing-campaign/): What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service, or cause. It...
- [Key Performance Indicators (KPIs)](https://emarsystest.com/learn/glossary/key-performance-indicators-kpis/): What are Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are measurable values that help businesses track and evaluate their...
- [Data Silo](https://emarsystest.com/learn/glossary/data-silo/): What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in...
- [Progressive Profiling](https://emarsystest.com/learn/glossary/progressive-profiling/): What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and completeness by gradually asking users...
- [Predictive Intelligence](https://emarsystest.com/learn/glossary/predictive-intelligence/): Discover predictive intelligence and this exciting new technology's enhancement to targeted marketing marketing campaigns.
- [Open-Time Content](https://emarsystest.com/learn/glossary/open-time-content/): What is open-time content? Open-time content is content that is updated in real-time as soon as a user opens a...
- [Dynamic Segmentation](https://emarsystest.com/learn/glossary/dynamic-segmentation/): What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividing your customer database into different...
- [Customer Onboarding](https://emarsystest.com/learn/glossary/customer-onboarding/): Explore customer onboarding and the importance of teaching new customers the value of your product or service.
- [In-App Messages](https://emarsystest.com/learn/glossary/in-app-messages/): Explore in-app messages and learn how to engage users effectively and optimize mobile interactions.
- [Post-Purchase Upsell](https://emarsystest.com/learn/glossary/post-purchase-upsell/): Discover the value of the post-purchase upsell and the potential to maximize revenue and customer satisfaction after a sale.
- [Mobile Marketing Automation](https://emarsystest.com/learn/glossary/mobile-marketing-automation/): Discover how mobile marketing automation can supercharge your efforts in reaching a mobile-savvy audience.
- [Push Messaging](https://emarsystest.com/learn/glossary/push-messaging/): Discover what push messages are and how they drive engagement and reach users with timely and relevant content.
- [Relationship Marketing](https://emarsystest.com/learn/glossary/relationship-marketing/): What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term customer loyalty to increase sales. It...
- [Transactional Messaging](https://emarsystest.com/learn/glossary/transactional-messaging/): Discover the power of transactional messaging and how this critical communication tool enhances customer engagement
- [Retention](https://emarsystest.com/learn/glossary/retention/): Learn about retention and the powerful capability to to retain customers and keep them coming back to your brand versus a competitor.
- [Retail Email Automation](https://emarsystest.com/learn/glossary/retail-email-automation/): Discover retail email automation and learn to deliver tailored messages that drive sales and customer loyalty.
- [Predictive Segmentation](https://emarsystest.com/learn/glossary/predictive-segmentation/): Discover the power of predictive segmentation and learn how it can empower you to make informed decisions and drive revenue growth.
- [Omnichannel Engagement](https://emarsystest.com/learn/glossary/omnichannel-engagement/): Explore omnichannel engagement and it's ability to deliver a seamless and consistent customer experience across all touchpoints.
- [Customer Behavior](https://emarsystest.com/learn/glossary/customer-behavior/): What is customer behavior? Customer behavior is a combination of the actions and decision-making processes of consumers in response to...
- [CSAT](https://emarsystest.com/learn/glossary/csat/): What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment that a customer feels after...
- [Web Channel](https://emarsystest.com/learn/glossary/web-channel/): Discover the power of effective web channels in modern marketing to optimize your online presence, engage visitors, and drive meaningful interactions.
- [E-commerce Email Marketing](https://emarsystest.com/learn/glossary/ecommerce-email-marketing/): Learn about E-commerce email marketing and the importance of driving sales and engagement with this must-have channel.
- [Cross-Sell](https://emarsystest.com/learn/glossary/cross-sell/): Discover the art of cross-selling and the ability to increase revenue and average order value from your customers.
- [Churn](https://emarsystest.com/learn/glossary/churn/): Uncover the meaning and impact of churn in business and the importance of reducing this important metric.
- [Average Order Value](https://emarsystest.com/learn/glossary/average-order-value/): Learn exactly what average order value is and how e-commerce brands can increase AOV.
- [AI Insights](https://emarsystest.com/learn/glossary/ai-insights/): Demystify AI insights and their role in data-driven decisions and learn how artificial intelligence transforms marketing effectiveness.
- [1:1 Personalization](https://emarsystest.com/learn/glossary/11-personalization/): Learn how 1-to-1 personalization enhances customer experiences to create meaningful connections and drive customer engagement
- [Single Customer View](https://emarsystest.com/learn/glossary/single-customer-view/): Explore what a single customer view is and the advantages of having unified customer data across multiple channels.
- [Push Notifications](https://emarsystest.com/learn/glossary/push-notifications/): Discover what push notifications are and their role in maximizing customer engagement and retention.
- [Predictive Analytics](https://emarsystest.com/learn/glossary/predictive-analytics/): Discover predictive analytics and harness it's ability to make data-driven decisions and improve your marketing outcomes.
- [Personalized Marketing](https://emarsystest.com/learn/glossary/personalized-marketing/): Learn about personalized marketing and how it can transform your campaigns and resonate deeply with your audience.
- [Personalization](https://emarsystest.com/learn/glossary/personalization/): Explore personalization and learn about the critical importance of a personalized marketing approach across all channels.
- [Mobile Marketing](https://emarsystest.com/learn/glossary/mobile-marketing/): Navigate the dynamic landscape of mobile marketing and leverage its potential for reaching a mobile-first audience
- [Mobile In-App](https://emarsystest.com/learn/glossary/mobile-in-app/): Explore the world of mobile in-app marketing and the power it has to boost user engagement and conversions.
- [Customer Segmentation](https://emarsystest.com/learn/glossary/customer-segmentation/): Harness the power of customer segmentation to deliver personalized experiences that resonate with your audience.
- [Customer Retention](https://emarsystest.com/learn/glossary/customer-retention/): Discover the importance of customer retention and it's impact on your business's long-term success.
- [Customer Obsession](https://emarsystest.com/learn/glossary/customer-obsession/): Discover the meaning of customer obsession and it's massive advantage over less obsessed brands.
- [Cross-Channel Messaging](https://emarsystest.com/learn/glossary/cross-channel-messaging/): Explore the art of cross-channel messaging, what it is and its role in creating cohesive marketing campaigns.
- [Conversion](https://emarsystest.com/learn/glossary/conversion/): Discover the importance of the conversion in digital marketing and fully understand this vital metric.
- [Control Group](https://emarsystest.com/learn/glossary/control-group/): What is a control group? In marketing, a control group is a subset of an audience or customer base used...
- [Channel](https://emarsystest.com/learn/glossary/channel/): What is a channel in marketing? Marketing channels are the pathways through which goods, products, services, and information are transferred...
- [A/B Testing](https://emarsystest.com/learn/glossary/a-b-testing/): A/B testing is a method of testing two versions of a variable inside of critical marketing material and could mean make or break for your marketing budget. Read more to learn how to put this tried and true exercise to work in your favor.
- [Google Analytics](https://emarsystest.com/learn/glossary/google-analytics/): Learn about how data-driven insights from the well-known Google Analytics can help optimize your digital strategies.
- [Email Deliverability](https://emarsystest.com/learn/glossary/email-deliverability/): What is email deliverability? Email deliverability is the process of ensuring that emails sent from an email sender to a...
- [Hard Bounce](https://emarsystest.com/learn/glossary/hard-bounce/): What is a hard bounce? A hard bounce is an email that cannot be delivered to the intended recipient. This...
- [Email Automation Strategy](https://emarsystest.com/learn/glossary/email-automation-strategy/): What is an email automation strategy? An email automation strategy is a marketing technique built around emails that are programmed...
- [E-commerce Marketing](https://emarsystest.com/learn/glossary/ecommerce-marketing/): Discover E-commerce marketing and learn how to boost marketing conversions and increase E-commerce revenue.
- [Deep Learning](https://emarsystest.com/learn/glossary/deep-learning/): What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks to model complex...
- [Buying Journey](https://emarsystest.com/learn/glossary/buying-journey/): What is the buying journey? The buying journey is the process that customers go through when they make a purchase....
- [Behavioral Signals](https://emarsystest.com/learn/glossary/behavioral-signals/): What are behavioral signals? Behavioral signals refer to the marketing data collected on a customer’s interactions with a brand, including...
- [Abandoned Browse](https://emarsystest.com/learn/glossary/abandoned-browse/): Explore the concept of browse abandonment and its impact on recovering lost sales.
- [Abandoned Cart](https://emarsystest.com/learn/glossary/abandoned-cart/): Explore the impact of abandoned carts and the importance of optimizing customer journeys and re-engaging shoppers to recover lost sales.
- [Deep Linking](https://emarsystest.com/learn/glossary/deep-linking/): What is deep linking? Deep linking is the practice of linking to a specific piece of content, located either in-app...
- [Geofence](https://emarsystest.com/learn/glossary/geofence/): Explore the concept of geofencing and its marketing applications to help boost effective location-based marketing.
- [Marketing Automation](https://emarsystest.com/learn/glossary/marketing-automation/): Explore the world of marketing automation and how it can streamline your marketing processes for maximum marketing efficiency.
- [Customer Loyalty](https://emarsystest.com/learn/glossary/customer-loyalty/): Learn about the importance of customer loyalty and the ability to cultivate lasting relationships with your audience.
- [Customer Lifecycle](https://emarsystest.com/learn/glossary/customer-lifecycle/): Understand the customer lifecycle and it's intricate stages to tailor your marketing strategies for each phase.
- [Email Automation](https://emarsystest.com/learn/glossary/email-automation/): Explore the power of email automation and streamline your marketing efforts for maximum efficiency.
- [Customer Lifetime Value](https://emarsystest.com/learn/glossary/customer-lifetime-value/): Discover the significance of customer lifetime value and strategies to maximize it for sustainable revenue growth.
- [Customer Engagement Platform](https://emarsystest.com/learn/glossary/customer-engagement-platform/): Explore the benefits of a robust customer engagement platform that can upgrade your marketing efforts across all channels.
- [Customer Experience](https://emarsystest.com/learn/glossary/customer-experience/): Learn about customer experience with insights and strategies that create memorable moments for your customers.
- [Cross-Channel Marketing](https://emarsystest.com/learn/glossary/cross-channel-marketing/): Learn what cross channel marketing is and how this approach ensures you reach new customers on the right platform at the right time.
- [Customer Journey](https://emarsystest.com/learn/glossary/customer-journey/): Explore the importance of the customer journey and the five key stages that turn a new lead into a customer.
- [Customer Lifecycle Management](https://emarsystest.com/learn/glossary/customer-lifecycle-management/): Discover customer lifecycle management and it's ability to nurture relationships and drive business growth.
- [Customer Lifecycle Marketing](https://emarsystest.com/learn/glossary/customer-lifecycle-marketing/): Discover customer lifecycle marketing and the importance of nurturing customer relationships at every stage.
- [Multi-Channel](https://emarsystest.com/learn/glossary/multi-channel/): Explore multi-channel and it's unique contribution to help you effectively reach your audience through multiple platforms and channels.

## SAP Emarsys Partner Directory

- [FCamara](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/fcamara/): FCamara helps European businesses thrive in any market scenario with tech, performance, and innovation services and solutions.
- [ASM Tech Growth](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/asm-tech-growth/): Technological innovation for sustainable growth
- [Shuyun](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/shuyun/): China’s leading consumer digital operation technology company.
- [Swanky](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/swanky/): Leading international Shopify Plus agency.
- [Derga Consulting](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/derga-consulting/): Driving the digital transformation together.
- [Blue Wheel](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/blue-wheel/): Scaling Brands: D2C, Amazon, Walmart, & Retail
- [OMMAX](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ommax/): OMMAX – BUILDING DIGITAL LEADERS
- [Elision](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/elision/): Your guide to digital success
- [XCM](https://emarsystest.com/partner-ecosystem/directory/technology-partners/xcm/): 
- [BASE1](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/base1/): Experts in enterprise digital marketing and commerce.
- [Syskoplan Reply](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/syskoplan-reply/): Supporting businesses with the latest SAP solutions
- [Dunn Solutions](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dunn-solutions/): Digital Commerce & Business Transformation Agency
- [Seidor](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/seidor/): A technology consultancy offering MarTech solutions
- [Publicare](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/publicare/): Empowering brands with data-driven solutions to scale customer engagement
- [Tenthpin](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/tenthpin/): Leading business and technology consultancy
- [Playable](https://emarsystest.com/partner-ecosystem/directory/technology-partners/playable/): Add videos to your email campaigns, to create engaging video email campaigns that are playable on all devices and all...
- [Discover Technology](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/discover-technology/): Unleashing innovation for an infinite future
- [KPS](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/kps/): Instant transformation
- [MySQL](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mysql/): A powerful, reliable and open source database management system
- [PostgeSQL](https://emarsystest.com/partner-ecosystem/directory/technology-partners/postgesql/): A powerful open-source database for scalable, high-performance applications
- [Zapier](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zapier/): Seamlessly connecting apps to automate workflows
- [Adverity](https://emarsystest.com/partner-ecosystem/directory/technology-partners/adverity/): A data-driven marketing analytics platform
- [Survey Monkey](https://emarsystest.com/partner-ecosystem/directory/technology-partners/survey-monkey/): Empowering decision makers with easy-to-use survey tools
- [parcelLab](https://emarsystest.com/partner-ecosystem/directory/technology-partners/parcellab/): Automated tracking and communication platform
- [Opera](https://emarsystest.com/partner-ecosystem/directory/technology-partners/opera/): Fast, feature-rich web browser for a seamless browsing experience
- [Firefox](https://emarsystest.com/partner-ecosystem/directory/technology-partners/firefox/): Fast, private and secure web browsing
- [Microsoft](https://emarsystest.com/partner-ecosystem/directory/technology-partners/microsoft/): Innovative technology solutions for all industries
- [Amazon Redshift](https://emarsystest.com/partner-ecosystem/directory/technology-partners/amazon-redshift/): Transform data into insights with a cost-effective cloud data warehouse
- [Sitoo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sitoo/): The all-in-one cloud platform for modern retail
- [Yocuda](https://emarsystest.com/partner-ecosystem/directory/technology-partners/yocuda/): Revolutionizing customer experience with AI-powered solutions
- [Odicci](https://emarsystest.com/partner-ecosystem/directory/technology-partners/odicci/): The leading customer engagement platform for driving loyalty and increasing revenue
- [Persado](https://emarsystest.com/partner-ecosystem/directory/technology-partners/persado/): Revolutionizing the way brands generate personalized messages with powerful AI technology
- [Yotpo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/yotpo/): Harness the power of customer content to drive growth
- [Power Reviews](https://emarsystest.com/partner-ecosystem/directory/technology-partners/power-reviews/): 
- [Concentrix China](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/concentrix-china/): Designing, building, and operating a new world of customer experience
- [Contentful](https://emarsystest.com/partner-ecosystem/directory/technology-partners/contentful/): More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any...
- [BORN Group](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/born-group/): Full-service agency
- [Wunderman Thompson](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/wunderman-thompson/): Building brands and businesses by turning inspiration into action
- [Creatable](https://emarsystest.com/partner-ecosystem/directory/technology-partners/creatable/): Video commerce platform for brands to showcase products and drive sales
- [Vidcorp](https://emarsystest.com/partner-ecosystem/directory/technology-partners/vidcorp/): Transforming video communication with streamlined solutions
- [Trustpilot](https://emarsystest.com/partner-ecosystem/directory/technology-partners/trustpilot/): Customer reviews you can trust. Boost loyalty and sales with Trustpilot
- [Bazaarvoice](https://emarsystest.com/partner-ecosystem/directory/technology-partners/bazaarvoice/): Empowering authentic customer conversations for brands
- [Patchworks](https://emarsystest.com/partner-ecosystem/directory/technology-partners/patchworks/): Patchworks is a leading iPaaS provider for fast-growing retail, across the world
- [Klarna](https://emarsystest.com/partner-ecosystem/directory/technology-partners/klarna/): Shop now, pay later – with Klarna’s flexible payment options
- [Snowflake](https://emarsystest.com/partner-ecosystem/directory/technology-partners/snowflake/): Revolutionize your data warehousing with Snowflake’s cloud-based platform
- [Magnolia](https://emarsystest.com/partner-ecosystem/directory/technology-partners/magnolia/): Flexible and intuitive CMS for personalized digital experiences
- [Phrasee](https://emarsystest.com/partner-ecosystem/directory/technology-partners/phrasee/): AI-powered copywriting for email, social and push
- [Messengerpeople](https://emarsystest.com/partner-ecosystem/directory/technology-partners/messengerpeople/): Revolutionize your communication with Messengerpeople’s chatbot solutions
- [StrategiQ](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/strategiq/): Award-winning marketing agency offering a full suite of digital services and dedicated in-house teams.
- [DEVGRU](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/devgru/): Specialists in customer experience optimization
- [Avvale](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/avvale/): Enabling what’s next
- [Keyrus](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/keyrus/): Keyrus is a French-listed global consultancy
- [NTT Data](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ntt-data/): Transforming SAP® Solutions into value
- [retailsolutions](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/retailsolutions/): European leader in SAP retail consulting
- [nexum](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/nexum/): Your partner for digital transformation
- [Pivotree](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pivotree/): Designing, building, and managing frictionless commerce experiences for global brands
- [Pmweb](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pmweb/): Creating unique relationships at scale
- [Infosys](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/infosys/): Global leader in next-gen digital services and consulting
- [CX100](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/cx100/): Reimagining experiences for visionary brands
- [Beyond Technologies](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/beyond-technologies/): Professional services firm, specializing in SAP solution integration
- [Apex Theorem](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/apex-theorem/): Revenue boosting customized business solutions
- [Pearl](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pearl/): Creating the world’s best commerce experiences
- [Ink IT Solutions](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ink-it-solutions/): Taking the customer and employee experience to new heights
- [Driven CX](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/driven-cx/): Elevate your digital growth
- [DMi Partners](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dmi-partners/): Leading agency for email and affiliate marketing
- [Accely](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/accely/): Accely is a global technology solutions provider.
- [Smith](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/smith/): A new kind of partner for a new kind of commerce
- [Netconomy](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/netconomy/): Netconomy offers cutting-edge digital innovation solutions.
- [TikTok](https://emarsystest.com/partner-ecosystem/directory/technology-partners/tiktok/): TikTok For Business, a powerful marketing tool
- [CNT Management Consulting](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/cnt-management-consulting/): Supporting your digital transformation
- [Shopgate](https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopgate/): We enable your customers to interact with your brand and products from anywhere.
- [Talon.One](https://emarsystest.com/partner-ecosystem/directory/technology-partners/talon-one/): Talon. One is the most flexible headless loyalty and promotion engine for enterprises.
- [CommBox](https://emarsystest.com/partner-ecosystem/directory/technology-partners/commbox/): AI-powered, omnichannel customer service platform that securely resolves any customer inquiry across any channel, seamlessly integrated with SAP Emarsys.
- [Smartling](https://emarsystest.com/partner-ecosystem/directory/technology-partners/smartling/): Hundreds of companies create multilingual websites, marketing campaigns, web and mobile experiences using Smartling.
- [NewStore](https://emarsystest.com/partner-ecosystem/directory/technology-partners/newstore/): NewStore offers a scalable, globally compliant unified commerce platform that helps premium brands deliver exceptional experiences.
- [Chatarmin](https://emarsystest.com/partner-ecosystem/directory/technology-partners/chatarmin/): Chatarmin helps you build strong customer relationships through WhatsApp Marketing, seamlessly integrated with your stack.
- [Big Commerce + SAP Emarsys Plug In](https://emarsystest.com/partner-ecosystem/directory/technology-partners/big-commerce-sap-emarsys-plug-in/): If you’re a BigCommerce customer, now you can get the benefit of the market leading digital engagement platform, SAP Emarsys,...
- [LinkedIn](https://emarsystest.com/partner-ecosystem/directory/technology-partners/linkedin/): Connect to the world’s largest professional network.
- [Zeotap](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zeotap/): Zeotap CDP is a easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate...
- [Tallbob](https://emarsystest.com/partner-ecosystem/directory/technology-partners/tallbob/): Tall Bob helps you deliver SMS & MMS that are more measurable & memorable with customer experiences built to cut...
- [Zendesk](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zendesk/): Customer service software for better customer relationships
- [Zenloop](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zenloop/): Satisfaction in action: our AI-powered CX platform enables you to collect, analyze & act upon customer feedback – now!
- [VTEX Connector by Driven](https://emarsystest.com/partner-ecosystem/directory/technology-partners/vtex-connector-by-driven/): Vtex Connector by Driven, provides you not only with an integration solution, but also access to the Driven Connector, which...
- [Wunderkind](https://emarsystest.com/partner-ecosystem/directory/technology-partners/wunderkind/): Empowering personalized marketing experiences
- [Validity](https://emarsystest.com/partner-ecosystem/directory/technology-partners/validity/): Validity provides email deliverability solutions that maximise inbox placement and increase program revenue.
- [Tealium](https://emarsystest.com/partner-ecosystem/directory/technology-partners/tealium/): The most trusted customer data platform
- [Triggerbee](https://emarsystest.com/partner-ecosystem/directory/technology-partners/triggerbee/): Triggerbee is an onsite marketing platform that uses customer data to create tailored web experiences, forms, promotions, and content.
- [Sinch](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sinch/): Keep things simple, connect multiple channels with Conversation API — one integration for an omnichannel and conversational messaging experience.
- [Segment](https://emarsystest.com/partner-ecosystem/directory/technology-partners/segment/): Power your AI with the best data infrastructure
- [Shopify Plus](https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopify-plus/): An e-commerce platform built to empower entrepreneurs
- [SAP NFT Management](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-nft-management/): The trusted, no code NFT platform to revolutionize your customer experience
- [SAP Sales Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-sales-cloud/): Deliver exceptional sales and service experiences and build relationships that last.
- [SAP Customer Data Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-cloud/): Identify, convert, and retain the right customers at scale with identity, login, consent, and registration management
- [SAP Customer Data Platform](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-platform/): Elevate customer engagement to increase conversion and strengthen retention with customer insights
- [SAP Commerce Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-commerce-cloud/): Trusted e-commerce platform built to help you innovate while optimizing profitability and your customers’ experience
- [Planalytics, Inc.](https://emarsystest.com/partner-ecosystem/directory/technology-partners/planalytics-inc/): Demand analytics firm enabling consumer-focused businesses to isolate, measure, & manage the weathers influence on their business
- [Salesforce Commerce](https://emarsystest.com/partner-ecosystem/directory/technology-partners/salesforce-commerce/): CRM software powerhouse for sales, marketing and customer service
- [Movable Ink](https://emarsystest.com/partner-ecosystem/directory/technology-partners/movable-ink/): Dynamic email content for personalized brand experiences
- [optilyz](https://emarsystest.com/partner-ecosystem/directory/technology-partners/optilyz/): Automate direct mails with programmatic print
- [Mercaux](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mercaux/): In-Store Clienteling & CX Platform empowering retailers to deliver exceptional shopping experiences, both in-store & remotely
- [Mention Me](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mention-me/): Turn brand fans into sustainable growth. Identify, acquire and nurture your best customers with the world’s first Customer Advocacy Intelligence...
- [Meta](https://emarsystest.com/partner-ecosystem/directory/technology-partners/meta/): Empowering digital transformation through AI-driven solutions
- [Jebbit](https://emarsystest.com/partner-ecosystem/directory/technology-partners/jebbit/): Engage your audience with interactive marketing
- [Infobip](https://emarsystest.com/partner-ecosystem/directory/technology-partners/infobip/): Global cloud communication platform powering customer engagement, loyalty and growth
- [involve.me](https://emarsystest.com/partner-ecosystem/directory/technology-partners/involve-me/): involve. me is an interactive lead funnel builder for sales, marketing, and HR teams
- [hmmh](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/hmmh/): Germany’s leading agency in connected commerce
- [Google Wallet](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-wallet/): Keep everything protected in one place, no matter where you go with the new Google Wallet
- [Google Firebase](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-firebase/): Quickly develop high-quality apps and grow your business
- [Google Pub/Sub](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-pub-sub/): Quickly develop high-quality apps and grow your business
- [Google Chrome](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-chrome/): Cross-platform web browser for your computer, phone, and tablet
- [Google BigQuery](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-bigquery/): A serverless and cost-effective enterprise data warehouse
- [Google Ads](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-ads/): Google’s advertising platform which includes Google search ads, Google display ads, YouTube ads and more
- [Google Analytics](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-analytics/): Get a complete understanding of your customer journey and improve marketing ROI
- [Enterprise Wide](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/enterprise-wide/): Advancing customer experience
- [Emplifi](https://emarsystest.com/partner-ecosystem/directory/technology-partners/emplifi/): Unlock authentic brand storytelling with Emplifi’s visual marketing platform
- [gocertify](https://emarsystest.com/partner-ecosystem/directory/technology-partners/gocertify/): Leverage offers to collect emails, phone numbers, demographic and occupation data to build unique customer segments.
- [Dynamic Yield](https://emarsystest.com/partner-ecosystem/directory/technology-partners/dynamic-yield/): Transform user experiences with AI-powered personalization
- [charles](https://emarsystest.com/partner-ecosystem/directory/technology-partners/charles/): WhatsApp marketing platform for consumer brands to drive revenue, retention, and customer loyalty.
- [Criteo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/criteo/): Criteo is the world leader in commerce media, powering online advertising that can be tied to sales at the product...
- [Attentive](https://emarsystest.com/partner-ecosystem/directory/technology-partners/attentive/): Personalized mobile messaging for eCommerce
- [Antavo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/antavo/): API-Centric and No-Code Enterprise Loyalty Cloud
- [AtData](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/atdata/): AtData is the leader in email address intelligence: validate first-party data, enhance profiles, improve customer experience.
- [Annex Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/annex-cloud/): Create emotional, lasting customer connections with the leading global loyalty solution
- [Adobe Commerce](https://emarsystest.com/partner-ecosystem/directory/technology-partners/adobe-commerce/): Shop smarter with Adobe Commerce: The all-in-one platform for seamless online shopping experiences
- [AfterShip Tracking](https://emarsystest.com/partner-ecosystem/directory/technology-partners/aftership-tracking/): Proactive shipment tracking that delights your customers, reduces WISMO tickets, and optimizes your delivery performance.
- [Mparticle](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mparticle/): mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments...
- [Flutter](https://emarsystest.com/partner-ecosystem/directory/technology-partners/flutter/): Build beautiful, modern apps fast
- [Vass](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/vass/): Complex made simple.
- [Apple](https://emarsystest.com/partner-ecosystem/directory/technology-partners/apple/): Innovative technology that inspires creativity and simplifies life
- [Huawei](https://emarsystest.com/partner-ecosystem/directory/technology-partners/huawei/): Cutting-edge solutions for telecom, enterprise, and consumer markets
- [Burst SMS](https://emarsystest.com/partner-ecosystem/directory/technology-partners/burst-sms/): Instantly reach customers with Burst SMS – the easiest way to power up your marketing strategy
- [Link Mobility](https://emarsystest.com/partner-ecosystem/directory/technology-partners/link-mobility/): Seamlessly connect with customers through Link Mobility’s mobile messaging solutions
- [Dimoco Messaging](https://emarsystest.com/partner-ecosystem/directory/technology-partners/dimoco-messaging/): Enhance customer engagement with Dimoco Messaging’s SMS solutions
- [iundf Marketing Technology](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/iundf-marketing-technology/): As part of the iundf family, iundf blends MarTech with creativity, focusing on marketing automation and personalization.
---

#
# Detailed Content


## Pages

### Mobile-first Omnichannel Marketing Strategies

> Find out how to improve retention and loyalty by seamlessly integrating mobile data and experiences into broader omnichannel journeys.

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/mobile-first-omnichannel-marketing-strategies-2/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Product Hub - DeepDive

> Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!

- Published: 2025-05-29
- Modified: 2025-05-29
- URL: https://emarsystest.com/product-hub-clone/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### New features testing site

- Published: 2025-04-29
- Modified: 2025-05-23
- URL: https://emarsystest.com/new-features-testing-site/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Product Hub - DeepDive Vica teszt

> Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!

- Published: 2025-04-25
- Modified: 2025-04-25
- URL: https://emarsystest.com/product-hub-deepdive-vica-teszt/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### B2B Online Terms and Conditions

> B2B Online summit sweepstakes raffle

- Published: 2025-04-25
- Modified: 2025-04-25
- URL: https://emarsystest.com/b2b-online-terms-and-conditions/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### The Global Consumer Products Engagement Report | UAE Edition

> Get insights into how UAE consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!

- Published: 2025-04-23
- Modified: 2025-04-23
- URL: https://emarsystest.com/consumer-products-engagement-report-2025-uae/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Gartner Marketing Symposium 2025

> SAP Emarsys participates at the Gartner Marketing Symposium 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer Product industries.

- Published: 2025-04-22
- Modified: 2025-04-23
- URL: https://emarsystest.com/gartner-marketing-symposium-uk-2025/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### Thank You

- Published: 2025-04-15
- Modified: 2025-04-15
- URL: https://emarsystest.com/raffle-thank-you/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Wella Terms and Conditions

> AtAt POI Spring Summit 2025, we’re hosting a sweepstakes where you have the chance to win a basket of Wella Company products from brands like: Wella Professionals, GHD and OPI! The prize includes the GHD Duet Style 2-in1 Hot Air Styler, the Winner of the Allure 2023 Best of Beauty Award for Best Flat Iron.

- Published: 2025-04-15
- Modified: 2025-04-15
- URL: https://emarsystest.com/wella-poi-summit-terms-and-conditions/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### In Person Events

> The SAP Emarsys Festival 2025, live and in-person across the globe. Showcasing global brands that are rewriting the rules of customer engagement.

- Published: 2025-04-14
- Modified: 2025-05-15
- URL: https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Festival 2025 - Shenzhen

> 2025 SAP Emarsys 出海品牌增长峰会，探索AI驱动的品牌增长与全球市场机遇，助力中国DTC品牌实现智能化国际化进程。

- Published: 2025-04-11
- Modified: 2025-05-15
- URL: https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/shenzhen/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### The Global Consumer Products Engagement Report | Australia Edition

> Get insights into how Australian consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!

- Published: 2025-04-09
- Modified: 2025-04-10
- URL: https://emarsystest.com/consumer-products-engagement-report-2025-australia/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### The Global Consumer Products Engagement Report | UK Edition

> Get insights into how UK consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!

- Published: 2025-04-07
- Modified: 2025-04-08
- URL: https://emarsystest.com/consumer-products-engagement-report-2025-uk/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### The Global Consumer Products Engagement Report

> Get insights into how global consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!

- Published: 2025-04-02
- Modified: 2025-04-04
- URL: https://emarsystest.com/consumer-products-engagement-report-2025-global/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### The Global Consumer Products Engagement Report | US Edition

> Get insights into how US consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty!

- Published: 2025-03-24
- Modified: 2025-03-25
- URL: https://emarsystest.com/consumer-products-engagement-report-2025-us/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### PUMA Sweepstakes

> At NRF 2025, we’re hosting a sweepstakes where you have the chance to win personalized PUMA products. Each day a lucky winner will be drawn to receive a $350.00 (USD) gift card to the PUMA Store. Winners can then go the PUMA NYC flagship store, select their gear and have it personalized onsite!

- Published: 2025-03-20
- Modified: 2025-03-20
- URL: https://emarsystest.com/nrf/puma-sweepstakes/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### SAP Emarsys bei der #OMR2025

> Experience SAP Emarsys at the OMR Festival 2025 on 6 and 7 May in Hamburg – featuring top speakers, masterclasses, networking, a large exhibition and live events.

- Published: 2025-03-18
- Modified: 2025-04-22
- URL: https://emarsystest.com/omr/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### The Krispy Kreme Omnichannel Journey to Delight Customers

- Published: 2025-03-05
- Modified: 2025-03-13
- URL: https://emarsystest.com/the-krispy-kreme-omnichannel-journey-to-delight-customers/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Shoptalk 2025 - Partners

> Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2025.

- Published: 2025-02-25
- Modified: 2025-04-02
- URL: https://emarsystest.com/shoptalk/partners/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Product Hub - DeepDive

> Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!

- Published: 2025-02-20
- Modified: 2025-05-19
- URL: https://emarsystest.com/product-hub/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Product Release

> Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale.

- Published: 2025-02-14
- Modified: 2025-03-11
- URL: https://emarsystest.com/product-release/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Omnichannel & AI

> Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2025. Learn how we empower marketers with Next Gen Customer Journeys.

- Published: 2025-02-10
- Modified: 2025-04-02
- URL: https://emarsystest.com/shoptalk/omnichannel-ai/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Festival 2025 - Thank You

- Published: 2025-02-10
- Modified: 2025-04-16
- URL: https://emarsystest.com/sap-emarsys-festival-2025-thank-you/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Festival 2025 - Personalization Masterclass April

> Watch the Personalization Masterclass April on demand to discover how brands are driving personalized customer engagement across their entire business. From marketing and e-commerce to retail store partners, sales and service, you’ll learn secrets to creating unforgettable, personalized experiences that deliver life-long customer loyalty.

- Published: 2025-02-10
- Modified: 2025-05-13
- URL: https://emarsystest.com/sap-emarsys-festival-2025-personalization-masterclass-april/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Festival 2025

> At this year’s Festival, we’re showcasing global brands that are rewriting the rules of customer engagement. Find out how digital leaders are reinventing direct-to-consumer engagement, propelling growth with AI, driving personalization across the entire business, and stepping into new revenue streams with omnichannel marketing.

- Published: 2025-02-10
- Modified: 2025-04-23
- URL: https://emarsystest.com/sap-emarsys-festival-2025/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Shoptalk 2025

> Join SAP Emarsys at Shoptalk 2025 to discover how AI-powered customer engagement drives growth for retailers. Visit us to explore cutting-edge marketing automation and personalization solutions that turn shoppers into loyal customers.

- Published: 2025-02-10
- Modified: 2025-04-01
- URL: https://emarsystest.com/shoptalk/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines

> SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines. Get the report now!

- Published: 2025-02-05
- Modified: 2025-02-14
- URL: https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2025/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Enterprise Marketing Automation

> Find out how our real-time, Omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease.

- Published: 2025-01-21
- Modified: 2025-01-30
- URL: https://emarsystest.com/enterprise-marketing-automation/
- Translation Priorities: Optional
- Page Tags: PPC, Redesign 2024



---

### Events

> Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025.

- Published: 2024-12-20
- Modified: 2025-01-15
- URL: https://emarsystest.com/nrf/events/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### NRF 2025 - Agenda

> Explore the SAP Emarsys agenda at NRF 2025 and discover expert-led sessions, insightful discussions, and innovative strategies to drive personalized customer engagement and business growth.

- Published: 2024-12-12
- Modified: 2025-01-15
- URL: https://emarsystest.com/nrf/agenda/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### NRF 2025 - Partners

> Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025.

- Published: 2024-11-28
- Modified: 2025-01-15
- URL: https://emarsystest.com/nrf/partners/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Product Release Test

> Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale.

- Published: 2024-11-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/product-release-test-2/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### NRF 2025 - Omnichannel AI

> Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2025. Learn how we empower marketers with Next Gen Customer Journeys.

- Published: 2024-11-14
- Modified: 2025-01-15
- URL: https://emarsystest.com/nrf/nrf-omnichannel-ai-marketing/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### NRF 2025

> SAP Emarsys participates at NRF 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer industries.

- Published: 2024-11-14
- Modified: 2025-01-17
- URL: https://emarsystest.com/nrf/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Omnichannel Customer Journey – Wella Company 

> In this video, discover how Wella Company engages retailers, stylists, and consumers to deliver tailored recommendations and drive loyalty.

- Published: 2024-11-08
- Modified: 2025-01-24
- URL: https://emarsystest.com/omnichannel-customer-journey-wella-company/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Retail Marketing Automation Platform

> Find out how our real-time, retail marketing automation platform lets marketers run all aspects of an omnichannel retail marketing strategy with ease.

- Published: 2024-10-21
- Modified: 2025-01-30
- URL: https://emarsystest.com/retail-marketing-automation-platform/
- Translation Priorities: Optional
- Page Tags: PPC, Redesign 2024



---

### Lifecycle Marketing Automation

> Learn how our lifecycle marketing automation capabilities increase acquisition, purchase frequency, average order value, and retention across all channels.

- Published: 2024-10-17
- Modified: 2025-01-30
- URL: https://emarsystest.com/lifecycle-marketing-automation/
- Translation Priorities: Optional
- Page Tags: PPC, Redesign 2024



---

### Mobile-first Omnichannel Marketing Strategies

> Find out how to improve retention and loyalty by seamlessly integrating mobile data and experiences into broader omnichannel journeys.

- Published: 2024-09-27
- Modified: 2025-03-27
- URL: https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Marketing Automation Platform

> Find out how our real-time, omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease.

- Published: 2024-09-26
- Modified: 2025-04-23
- URL: https://emarsystest.com/marketing-automation-platform/
- Translation Priorities: Optional
- Page Tags: PPC, Redesign 2024



---

### Sydney

> Tradition meets transformation at the SAP Emarsys Power to the Marketer Festival 2024 in association with Nora, in Sydney on Wednesday October 23.

- Published: 2024-07-25
- Modified: 2025-01-10
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/sydney/
- Translation Priorities: Optional

Tradition meets transformation From its iconic landmarks to its bustling urban centres, Sydney stands out as a dynamic hub for innovation and growth across industries. With a vibrant cultural scene, diverse influencer landscape and thriving local talent, the city is at the forefront of shaping global trends - transforming the way businesses connect with consumers.     As brands compete for attention, engagement, loyalty and trust, how can marketers make every moment count? How can they reposition and revitalise their brands to attract new audiences and remain relevant? Transformation is required to be top of mind and remain relevant.   The Power to the Marketer Festival 2024, presented by SAP Emarsys, will showcase the exceptional brand moments that happen when tradition meets transformation.   Featuring a stellar line-up of speakers from sports, consumer goods, fashion, lifestyle, travel, leisure and entertainment, you’ll discover how brand leaders are delivering on the promises of quality, connection, creativity and value with the help of AI and tailored technology solutions. Guests will also share best practices on how to use unified customer data and channels to create compelling and memorable omnichannel experiences.   In-Person Agenda 23 October 2024   Who's speaking Partner Sponsors

---

### Power to the Marketer: 2022 | OnDemand

- Published: 2024-07-19
- Modified: 2024-07-24
- URL: https://emarsystest.com/power-to-the-marketer-2022-ondemand/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### Power to the Marketer: 2023 | OnDemand

- Published: 2024-07-19
- Modified: 2025-01-23
- URL: https://emarsystest.com/power-to-the-marketer-2023-ondemand/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### Power to the Marketer: London

> Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, join us in-person in London on October 10 or stream the live keynote sessions online.

- Published: 2024-07-12
- Modified: 2024-10-31
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/london/
- Translation Priorities: Optional

Tradition meets transformation British brands are synonymous with quality, craftsmanship and authenticity. As the retail industry navigates political and economic disruption, dampened sales, and the rise of revolutionary technologies, how can marketers combine heritage and modernity to remain relevant and profitable? How can brands successfully blend physical and online retail to tap into a new generation of consumers — without diluting their DNA?   The Power to the Marketer Festival 2024, presented by Vogue Business and SAP Emarsys, showcased the exceptional brand moments that happen when tradition meets transformation.   Featuring a stellar line-up of speakers from retail, fashion, lifestyle, leisure and entertainment, we discovered how brand leaders are delivering on the promises of quality, connection, creativity and value with the help of AI and tailored technology solutions. Guests shared best practices on how to use unified customer data and channels to create compelling and memorable omnichannel experiences. The live Online Experience Discover this year's highlights on demand and available now. Watch now Hosted atCorinthia, London Marketing and brand leaders connected at this lavish venue in the heart of London. Applications now closed Agenda 10 October 2024 Who's speaking

---

### Power to the Marketer: 2024 | OnDemand

> Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand!

- Published: 2024-07-11
- Modified: 2025-01-24
- URL: https://emarsystest.com/power-to-the-marketer-2024-ondemand/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Hong Kong

> Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Marketing-Interactive, in Hong Kong on September 4.

- Published: 2024-07-08
- Modified: 2025-01-10
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/hong-kong/
- Translation Priorities: Optional

Tradition meets transformation  Hong Kong’s vibrant retail scene, from Causeway Bay to Tsim Sha Tsui, is home to some of the most iconic and fast-growing brands. As competition intensifies, marketers must transform to stay relevant and attract new audiences.   The Power to the Marketer Festival 2024, presented by SAP Emarsys, will explore how tradition meets transformation. Featuring top speakers from various industries, the event will showcase how AI and technology are helping brands deliver on quality, creativity, and connection.   Attendees will learn how to leverage unified customer data to create memorable omnichannel experiences.     In-Person Agenda 4 September 2024   Who's speaking Partner Sponsors                                                                          

---

### PTTM OnDemand Videos

> 2023 Festival: London In Person, On Demand

- Published: 2024-07-08
- Modified: 2024-07-08
- URL: https://emarsystest.com/pttm-ondemand-videos/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Los Angeles

> Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, in Los Angeles on September 19,

- Published: 2024-06-24
- Modified: 2024-09-25
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/los-angeles/
- Translation Priorities: Optional

Tradition meets transformation From the palm tree-lined designer haven of Rodeo Drive to the red carpet glamour of Hollywood, Los Angeles is home to some of America's most iconic labels and fastest-growing fashion brands.   As brands compete for attention, engagement, loyalty and trust, how can marketers make every moment count? How can they reposition and revitalise their brands to attract new audiences and remain relevant?   The Power to the Marketer Festival 2024, presented by Vogue Business and SAP Emarsys, will showcase the exceptional brand moments that happen when tradition meets transformation.   Featuring a stellar line-up of speakers from retail, fashion, lifestyle, leisure and entertainment, we’ll discover how brand leaders are delivering on the promises of quality, connection, creativity and value with the help of AI and tailored technology solutions. Guests will also share best practices on how to use unified customer data and channels to create compelling and memorable omnichannel experiences. Agenda 19 September 2024 Who's speaking

---

### SAP Emarsys Product Release 24 – Summer

> Announcing updates to mobile channels, personalization, loyalty, and the platform experience

- Published: 2024-06-04
- Modified: 2025-01-09
- URL: https://emarsystest.com/emarsys-product-release-24-summer/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### Conversational Messaging

> Find out how SAP Emarsys enables marketers to create conversational messaging experiences that allow 1:1 dialogue with customers via popular messaging platforms.

- Published: 2024-05-14
- Modified: 2024-11-07
- URL: https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Power to the Marketer: Omnichannel & AI Masterclass - Day 2 - TESTING SITE

> Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform through omnichannel experience & AI.

- Published: 2024-05-09
- Modified: 2025-01-23
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/power-to-the-marketer-omnichannel-ai-masterclass-day/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### In-Person Events - TESTING SITE

> Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe.

- Published: 2024-05-09
- Modified: 2024-05-09
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events-testing-site/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Power To The Marketer Festival 2024 - TESTING SITE

> Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience.

- Published: 2024-05-09
- Modified: 2024-05-09
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024-testing-site/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Customer Data 

> SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel.

- Published: 2024-05-08
- Modified: 2025-01-10
- URL: https://emarsystest.com/customer-data/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### testpage

> Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations.

- Published: 2024-05-03
- Modified: 2024-07-24
- URL: https://emarsystest.com/cross-channel-marketing-automation/testpage/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### Customer Loyalty Solution 2

- Published: 2024-04-19
- Modified: 2025-01-23
- URL: https://emarsystest.com/redesign-parent-page/customer-loyalty-solution/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### Redesign Parent Page

- Published: 2024-04-19
- Modified: 2024-04-19
- URL: https://emarsystest.com/redesign-parent-page/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Power to the Marketer: Omnichannel & AI Masterclass - Day 2

> Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon!

- Published: 2024-04-18
- Modified: 2025-01-23
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-day/
- Translation Priorities: Optional

Keynote Panel Day 2 Tradition meets transformation During the 2024 Power to the Marketer Festival, we embraces the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Omnichannel & AI Masterclass Full Agenda Day 1  Day 2 

---

### PTTM 24 - Don Brett Masterclass

- Published: 2024-04-16
- Modified: 2025-01-10
- URL: https://emarsystest.com/pttm-24-don-brett-masterclass/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Customer Loyalty Solution

- Published: 2024-04-03
- Modified: 2024-07-24
- URL: https://emarsystest.com/wr-customer-loyalty-solution/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

This content is password protected. To view it please enter your password below:

---

### Amsterdam

> Tradition met transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, in Amsterdam on June 13

- Published: 2024-04-02
- Modified: 2024-07-29
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/amsterdam/
- Translation Priorities: Optional

Tradition meets transformation Heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy, too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market?       The Power to the Marketer Festival 2024, presented by SAP Emarsys in association with Studio Anneloes, showcased outstanding brand moments that emerge from the interplay of tradition and transformation.   Agenda 13 June 2024 Who's speaking

---

### Mexico City

> Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, live and in-person in Amsterdam on June 13

- Published: 2024-04-02
- Modified: 2024-05-22
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/mexico-city/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Thank you for registering

- Published: 2024-03-27
- Modified: 2024-07-22
- URL: https://emarsystest.com/thank-you-for-registering/
- Translation Priorities: Optional



---

### Power to the Marketer: Omnichannel & AI Masterclass

> Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon!

- Published: 2024-03-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass/
- Translation Priorities: Optional

Tradition meets transformation During the 2024 Power to the Marketer Festival, we’ll embrace the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Agenda Day 1 Day 2

---

### Dubai

> Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, was live and in-person in Dubai on May 8

- Published: 2024-03-19
- Modified: 2024-09-26
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/dubai/
- Translation Priorities: Optional

Tradition meets transformation Dubai is famously known as a “Mecca of Malls”, but it is also one of the fastest growing digital markets in the world, with rapid investment in technologies like artificial intelligence fueling innovation. Meanwhile, heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember, especially among the increasingly discerning luxury consumers of the Middle East. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market?   The Power to the Marketer Festival 2024, presented by Vogue Business and SAP Emarsys, showcased the exceptional brand moments that happen when tradition and transformation collide in the dynamic Gulf region.   Agenda 8 May 2024   Who's speaking

---

### Power to the Marketer: Omnichannel Masterclass

- Published: 2024-03-14
- Modified: 2024-04-03
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-agenda/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### In-Person Events

> Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe.

- Published: 2024-03-08
- Modified: 2024-10-31
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/
- Translation Priorities: Optional



---

### Power To The Marketer Festival 2024

> Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience.

- Published: 2024-03-08
- Modified: 2024-07-10
- URL: https://emarsystest.com/power-to-the-marketer-festival-2024/
- Translation Priorities: Optional

Tradition meets transformation During the 2024 Power to the Marketer Festival, we'll embrace the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Live online Virtual masterclass, digital sessions,
on-demand content Watch it on demand! In-person Munich, Dubai, Mexico, Sydney, Los Angeles, Hong Kong, London Join us in-person Speakers for 2024 so far... Explore the esteemed brands and speakers who will grace our event this year. Gaininsights from their expertise and contributions.

---

### Power to the Marketer: Thank You

- Published: 2024-03-01
- Modified: 2024-07-02
- URL: https://emarsystest.com/power-to-the-marketer-thank-you/
- Translation Priorities: Optional



---

### PTTM 2024: Power to the Marketer: Omnichannel Masterclass

> Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes.

- Published: 2024-02-15
- Modified: 2025-01-10
- URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/omnichannel-masterclass/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### PTTM 2024 Draft: Power to the Marketer Festival 2024 - Live in London

> Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11.

- Published: 2024-02-15
- Modified: 2024-02-15
- URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/london/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### PTTM 2024 Draft: Power To The Marketer Festival 2024

> This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty.

- Published: 2024-02-15
- Modified: 2024-02-15
- URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### PTTM 2024 Draft: In Person Events

> Real marketing innovators, in real life.

- Published: 2024-02-15
- Modified: 2024-02-15
- URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Omnichannel Marketing

> Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2024. Learn how we empower marketers with Next Gen Customer Journeys.

- Published: 2024-02-12
- Modified: 2024-03-21
- URL: https://emarsystest.com/shoptalk-old/omnichannel-marketing/
- Translation Priorities: Optional



---

### How hmmh Leads Customers in their Digital Transformation Through Connected Commerce ​

> Learn how agency hmmh works with SAP Emarsys to help customers make boundaries between online and offline disappear.

- Published: 2024-01-12
- Modified: 2025-01-12
- URL: https://emarsystest.com/how-hmmh-leads-customers-in-their-digital-transformation-through-connected-commerce/
- Translation Priorities: Optional
- Page Tags: PartnerStory

*Source: SAP Emarsys and hmmh client, Allnatura The Business As Germany's leading agency in connected commerce, hmmh is one of SAP Emarsys’ Expert Solution Partners. For over 25 years, they’ve supported companies around the globe in launching digital transformations. With their innovative solutions, they help create seamless user experiences tailored to their customers’ businesses across all touchpoints. Their goal is to help clients make the boundaries between online and offline disappear for a seamless experience. The Partnership with SAP Emarsys hmmh has been a partner of SAP Emarsys since 2019, and their team brought over 8 years of experience in working with SAP Emarsys to the partnership. This meant that they could hit the ground running in integrating SAP Emarsys solutions to their existing customer base which, thanks to their more than 25 years of experience in connected commerce and broad base of existing customers, meant onboarding existing customer consulting projects right from the start. They are currently working with more than twenty SAP Emarsys projects.   One feature that made this a natural partnership for hmmh is SAP Emarsys’ integration with commerce solutions like SAP Commerce & Shopware, as it provided synergy with the work they do with their clients of connecting customers’ landscapes to unify data and expand omnichannel marketing capabilities, advanced customer segmentation, and personalization options. Since SAP Emarsys allows businesses to deliver personalized experiences across multiple channels, this made it an attractive choice for enhancing customer engagement and driving marketing campaigns effectively for hmmh’s clients. hmmh director...

---

### PTTM Videos - New York

> 2023 Festival: London In Person, On Demand

- Published: 2024-01-08
- Modified: 2024-01-11
- URL: https://emarsystest.com/pttm-videos-new-york/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Discover the Omnichannel Difference in 2024

> Explore the omnichannel marketing strategies top brands use to build customer loyalty, increase lifetime value, and drive growth and revenue.

- Published: 2024-01-08
- Modified: 2025-01-10
- URL: https://emarsystest.com/discover-the-omnichannel-difference-in-2024/
- Translation Priorities: Optional

Omnichannel isn’t “nice to have” — it’s business-critical Today’s marketers are facing incredible pressure, not only to meet the ever-changing expectations of customers, but also, their business. The ability to deliver real-time personalized omnichannel experiences is essential for satisfying customers and accelerating business outcomes. Fast-Track your Omnichannel Journey  Here you’ll find the resources you need to build a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue. Forrester Research Reveals The Omnichannel Difference 2024 Every company aspires to omnichannel success, but not every company can achieve it. Why? It comes down to customer obsession and a difference in strategy. Learn how today’s most successful companies use omnichannel strategies to deepen their relationships with customers and drive growth and revenue in this latest research report from Forrester Consulting, commissioned by SAP Emarsys.   Download Now What’s the state of Customer Loyalty? What do today’s consumers think and feel about loyalty? What does it take to engender long-term loyalty? For another year running, SAP Emarsys looked to answer these questions and more. We asked thousands of General Respondents across the USA, the UK, Australia, and Germany all about loyalty. Learn the surprising ways marketers can turn casual shoppers into loyal fans, updated to suit today’s consumer trends.     Download the report today

---

### Careers

> Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do.

- Published: 2023-12-08
- Modified: 2025-01-23
- URL: https://emarsystest.com/careers-2/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### PTTM Videos - London

> 2023 Festival: London In Person, On Demand

- Published: 2023-12-05
- Modified: 2024-04-30
- URL: https://emarsystest.com/pttm-videos-london/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Thanks for registering the GTM Kick Off 2024

- Published: 2023-11-24
- Modified: 2023-11-24
- URL: https://emarsystest.com/see-you-there/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### GTM Kick Off 2024

> Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more.

- Published: 2023-11-21
- Modified: 2023-11-21
- URL: https://emarsystest.com/gtm-kick-off-2024-v2/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### GTM Kick Off 2024 v1

> SAP Emarsys participates at NRF 2023 showcasing the latest omnichannel marketing and next gen customer journeys for the Retail and Consumer industries.

- Published: 2023-11-20
- Modified: 2023-11-21
- URL: https://emarsystest.com/gtm-kick-off-2024-v1/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### teszt

- Published: 2023-11-20
- Modified: 2023-12-11
- URL: https://emarsystest.com/teszt-2323fdsfdsfdsfdsfdsfds/
- Translation Priorities: Optional



---

### Customer Loyalty Solution

> Boost customer retention and increase lifetime value with our advanced customer loyalty capabilities. Leverage data-driven insights to elevate 1:1 engagement, nurture lasting relationships, and increase revenue.

- Published: 2023-10-25
- Modified: 2025-03-27
- URL: https://emarsystest.com/customer-loyalty-solution/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### The Definitive Guide to Customer Engagement

> Discover the power of customer engagement with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels.

- Published: 2023-10-23
- Modified: 2025-01-29
- URL: https://emarsystest.com/the-definitive-guide-to-customer-engagement/
- Translation Priorities: Optional
- Page Tags: SEO Pillar Pages

The world of marketing has changed. Today, it’s the customer who owns their relationships with brands, not the other way around.   This should come as no surprise — with technology rapidly advancing and seemingly endless new channels emerging, the end result has been that consumers now have more choice than ever when it comes to when, where, and how they interact with the brands they love.   This abundance of choice comes hand-in-hand with a dramatic increase in customer expectation. In simple terms, the customer’s patience for subpar or irrelevant experiences is wearing thin.   Savvy marketers understand that every interaction, every touchpoint in the customer journey greatly influences the way those customers ultimately think and feel about their brand. Thus, the key to building the long-lasting relationships that result in more purchases, better retention, and increased customer lifetime value comes down to having a strong customer engagement strategy.   In this definitive guide to customer engagement, we’ll cover everything you need to create content and experiences that engage your customers, reel them into your brand, and keep them coming back. What is customer engagement? In today’s crowded digital landscape, where consumers are constantly on the receiving end of endless marketing messages, businesses can no longer rely on traditional marketing methods to get their message across.   This is where the concept of “customer engagement” comes in, serving as a compass for companies looking to navigate the complex world of customer relationships. Defining customer engagement  At its core, customer engagement is a term used...

---

### Prefill TEST

- Published: 2023-10-09
- Modified: 2023-10-09
- URL: https://emarsystest.com/prefill-test/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Take Apex IT's Marketing Maturity Assesment

> Benchmark Your Marketing Performance. See how you stack up against competitors and industry standards with our Marketing Maturity Assessment

- Published: 2023-09-20
- Modified: 2023-10-23
- URL: https://emarsystest.com/apex-it-marketing-maturity-assesment/
- Translation Priorities: Optional

Taking a Marketing Maturity Assessment is a valuable step for any business wanting to optimize their marketing efforts. Here’s why: Identify Strengths and Weaknesses: The assessment provides a clear picture of your current marketing efforts, what’s working well and where you can improve. Benchmark Performance: Measure your marketing capabilities against industry standards or competitors. Get a view on where you stand and where you can gain a competitive edge. Future Planning: Understand your current state and get a roadmap for growth that’s based on solid data, not just guesswork. Resource Allocation: Knowing your maturity level can help you make informed decisions about where to invest your time and resources. Continuous Improvement: Regular assessments can help you continuously refine your strategies to keep up with evolving customer needs and market trends. In short, a Marketing Maturity Assessment isn’t just a health check. It’s a tool for driving strategic growth and improving your marketing ROI. Get Started

---

### Omnichannel Customer Journey

> In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys & driving lifelong loyalty.

- Published: 2023-09-06
- Modified: 2025-03-03
- URL: https://emarsystest.com/gibson-and-emarsys-orchestrating-omnichannel-customer-journeys/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

What's Inside Your Tour Guides

---

### We're a Leader Again in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

> SAP Emarsys has been named a leader in the Gartner Magic Quadrant for Personalization Engines in 2023. Want to know more? Get the Report now!

- Published: 2023-09-05
- Modified: 2025-02-05
- URL: https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2023/
- Translation Priorities: Optional

”Personalization remains a priority for marketers. Relevant and timely messaging is key to educating customers, building consideration and boosting conversions. “– 2023 Gartner® Magic Quadrant™ for Personalization Engines How We Lead in Personalization SAP Emarsys enables brands to deliver relevant 1:1 experiences that create meaningful connections with customers and increase retention, loyalty, and revenue: AI-powered customer engagement: SAP Emarsys empowers marketers with AI-driven predictive segmentation to identify priority customer segments and target them with highly relevant, personalized messages in real time. Personalized omnichannel journeys that scale: Pre-built tactics, drag-and-drop personalization tokens, and an intuitive UI make it easy for marketers to quickly orchestrate and trigger 1:1 journeys across all channels, at scale. Analytics & reporting for measurable impact: AI-powered analytics and reporting allow marketers to unlock business opportunities and measure their revenue impact at the campaign, channel, and audience level. Download the report to get the full details and analysis of personalization engines.   Verified by Your Peers Here’s what our customers had to say about our personalization. ”Using the technology that we get from SAP Emarsys we’re able to see the customers that we’re talking to, what they’re browsing, what they’re interested in, and we can use that data and that technology to make sure what we’re sending them is hyper targeted and really relevant and personalized to them “ David WittsSenior Manager CRM, PUMA Europe *SAP was recognized as Emarsys until 2020 About Gartner Research Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, Alex De...

---

### Gibson Banner

- Published: 2023-09-01
- Modified: 2025-01-12
- URL: https://emarsystest.com/gibson-banner/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Omnichannel Customer Journey

- Published: 2023-08-24
- Modified: 2023-09-04
- URL: https://emarsystest.com/ivj-test-1/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### IVJ Banner

- Published: 2023-08-17
- Modified: 2023-09-04
- URL: https://emarsystest.com/ivj-banner/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Test Page SEO

- Published: 2023-08-11
- Modified: 2023-11-17
- URL: https://emarsystest.com/113606-2/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Omnichannel Customer Journey

- Published: 2023-08-02
- Modified: 2023-08-25
- URL: https://emarsystest.com/ivj-test-2/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Power Up Your Customer Engagement Strategy in 2023

> Discover customer engagement strategies, tips, and insights from leading brands to increase customer loyalty, growth, and revenue during the holiday shopping season.

- Published: 2023-07-24
- Modified: 2023-11-23
- URL: https://emarsystest.com/power-up-your-holiday-customer-engagement-strategy/
- Translation Priorities: Optional

Build A Holiday Strategy That Delivers Growth & Revenue Skip the whimsical holiday inspiration guides, and get down to brass tacks.   Here you’ll find expert research and actionable 1:1  omnichannel marketing strategies used by real-life brands to drive customer growth and revenue during the critical holiday shopping season... and beyond. The Omnichannel Guide to Revenue-Driving Holiday Customer Engagement Get 8 proven omnichannel marketing tactics used by today’s top brands to drive customer engagement, loyalty, and revenue before, during, and after the holiday season.   Download Now The Holiday Edge: Actionable Shopping Insights for Black Friday Week Get data-based insights and practical strategies to help you understand consumers and increase engagement during this Black Friday and throughout the entire holiday season.   Watch Now Holiday Strategies In Action

---

### Developer Resources 

> Access developer resources to help you integrate SAP Emarsys into your tech stack and execute sophisticated omnichannel campaigns across the customer lifecycle.

- Published: 2023-07-10
- Modified: 2025-01-24
- URL: https://emarsystest.com/partner-ecosystem/developer-resources/
- Translation Priorities: Optional

Expand your Omnichannel Customer Engagement Capabilities with Developer Resources SAP Emarsys Developer Resources enable customers and partners to confidently integrate and drive more value with SAP Emarsys.   Join Our User Community  You can track our ongoing deployment of new features, as well as share your thoughts and questions with us and your peers.  

---

### Omnichannel Integrations

> Explore our extensible ecosystem of technology integrations to help you deliver intelligent customer engagement.

- Published: 2023-07-07
- Modified: 2025-01-12
- URL: https://emarsystest.com/omnichannel-integrations/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Advertising Integrations 

> Connect SAP Emarsys with social channels like Facebook, Instagram, TikTok and Criteo to target customers with automated digital ad campaigns.

- Published: 2023-07-07
- Modified: 2025-02-04
- URL: https://emarsystest.com/omnichannel-integrations/advertising-integrations/
- Translation Priorities: Optional

Integrate seamlessly with leading digital advertising platforms Explore which ad platforms SAP Emarsys integrates with to enable deeper segmentation and highly relevant personalized digital advertising campaigns.  

---

### Google Integrations

> Find out which Google solutions SAP Emarsys integrates with to help you understand the customer journey, increase ROI, and improve app development.

- Published: 2023-07-07
- Modified: 2025-01-24
- URL: https://emarsystest.com/omnichannel-integrations/google-integrations/
- Translation Priorities: Optional



---

### SAP Integrations

> See which SAP solutions connect with the SAP Emarsys platform to create personalized omnichannel experiences that deliver business outcomes.

- Published: 2023-07-07
- Modified: 2025-01-17
- URL: https://emarsystest.com/omnichannel-integrations/sap-integrations/
- Translation Priorities: Optional

Connect seamlessly with best-in-class SAP Solutions SAP Emarsys is the omnichannel customer engagement platform for SAP Customer Experience (CX), delivering marketing automation, real-time personalization, and campaign orchestration that drives business outcomes. Integrate deeply with other SAP CX and Business applications to connect customer data with operational insights to deliver end-to-end experiences.  

---

### Become a Partner

> Connect and expand into the SAP and SAP Emarsys customer base, unlocking value, scale, and new revenue streams for your business.

- Published: 2023-06-30
- Modified: 2025-01-10
- URL: https://emarsystest.com/partner-ecosystem/become-a-partner/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

Powerful Partnerships... The SAP Emarsys Partner Connect Ecosystem enables Technology and Expert Solution Partners to easily provide solutions for SAP Emarsys and SAP customers unlocking opportunities, value, scale, and success. SAP Emarsys Partner Connect Technology Partners deliver best-in-class solutions that: Support a brand’s needs in commerce, marketing, channels, data, and content Span the customer lifecycle from acquisition to loyalty Create incremental value and more profitable customer engagement SAP Emarsys Partner Connect Expert Solution Partners are: Trained and certified to provide consultancy, integration and services for the SAP Emarsys Omnichannel Customer Engagement platform Able to ensure proper connection of a myriad of data sources Provide vision and strategy for optimal value, and produce creative content for relevant channels

---

### SAP Emarsys Partner Connect

> Find out how the SAP Emarsys Partner Ecosystem unlocks additional value, revenue streams, scalability, and innovation.

- Published: 2023-06-21
- Modified: 2025-01-15
- URL: https://emarsystest.com/partner-ecosystem/
- Translation Priorities: Optional
- Page Tags: Partner Ecosystem

Explore our Partner Directory Learn more about our integrations and explore partners who can help you unlock value, scale and innovation for omnichannel customer engagement. Technology Partners  Explore best-in-class solutions that connect with the SAP Emarsys platform, enabling faster time to value and driving profitable growth. Find a Technology Partner Expert Solution Partners  Browse Expert Solution Partners who specialize in implementing our platform, integrating it with your technology stack, and producing creative content.     Find an Expert Solution Partner Join Partner Connect Connect and expand into the SAP and SAP Emarsys customer base, unlocking value, scale, and new revenue streams for your business Join Partner Connect

---

### The Definitive Guide to Omnichannel Marketing

> Discover the power of omnichannel marketing with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels.

- Published: 2023-06-12
- Modified: 2025-01-29
- URL: https://emarsystest.com/omnichannel-marketing-guide/
- Translation Priorities: Optional
- Page Tags: SEO Pillar Pages

The ever-increasing pace of technological change is a double-edged sword for marketing.   On one side, the volume of marketing technology available makes it easier to deliver on marketing’s original promise — the right message to the right person at the right time. On the other, we’re lost in an ocean of complexity — bloated tech stacks, siloed data, disconnected experiences — all mixed in with an ever-growing number of channels to contend with, and increasingly demanding customers. Omnichannel marketing is the answer to this challenge. By investing in omnichannel marketing, brands can reduce tech stacks, connect their data, and create personalized, relevant experiences for their customers, no matter where they choose to engage. Paired with the power of automation, marketers can deliver these engagements across multiple online and offline channels at scale, giving them back the time they need to focus on strategy.   But what is omnichannel marketing, and how can you leverage it to deliver the results your business expects — and the experiences your customers demand?   In this definitive guide, you'll find all of the information you need to understand the power of omnichannel marketing, avoid common pitfalls, and inspire your own strategy. What is Omnichannel Marketing? Omnichannel marketing is a strategic, customer-centric approach to marketing designed to deliver an integrated, consistent experience across multiple marketing channels.   By integrating various online and offline marketing channels, including social media, paid social, email, mobile app, web, and brick-and-mortar stores, omnichannel marketing delivers a consistent, personalized experience to customers throughout the...

---

### Power to the Marketer Festival 2023 - Live in London

> Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11.

- Published: 2023-06-12
- Modified: 2025-01-12
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/london/
- Translation Priorities: Optional

Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival 2023, presented by SAP Emarsys and Vogue Business, was a showcase of the work of top brands that are blending art and science to deliver hyper-relevant, personalised experiences and winning customers in a volatile market. The event featured a superb line-up of speakers from across the fashion, luxury and lifestyle sectors, exploring the impact of generative AI on marketing, the new language of loyalty and how to turn the next generation of shoppers into fans. See the Highlights Why brand leaders attended London The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty. Omnichannel Masterclass Watch On-Demand! Omnichannel Masterclass Watch On-Demand!

---

### Power to the Marketer Festival 2023 - Live in Hong Kong

> Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Hong Kong on November 2.

- Published: 2023-06-12
- Modified: 2025-01-12
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/hong-kong/
- Translation Priorities: Optional

Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival 2023, presented by SAP Emarsys, showcased how top brands bring together art and science to create masterful customer experiences that inspire loyalty and achieve results that drive business outcomes. Our stellar line-up of speakers from across retail and consumer product sectors shared tactics and insights on how to connect data to deliver next-level customer experiences. We dove deep into current macroeconomic trends and what they mean for cross-border e-commerce, and explored strategies for inspiring brand loyalty in the new generation of Asian shoppers. Why brand leaders attended Hong Kong The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty. Session Highlights Sponsored by Omnichannel Masterclass Watch On-Demand!

---

### Power to the Marketer Festival 2023 - Live in Melbourne

> Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Melbourne on October 18.

- Published: 2023-06-12
- Modified: 2025-01-10
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/melbourne/
- Translation Priorities: Optional

Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival 2023, presented by SAP Emarsys, discovered how brands are blending art and science to create masterful customer experiences and achieve results that keep their brands thriving.   Our superb line-up of speakers from across the fashion, lifestyle, beauty and travel sectors shared tactics and insights on how to connect data to deliver next-level customer experiences, future-proof loyalty in an economic downturn and turn the new generation of young shoppers into fans. Why brand leaders attended Melbourne The Art of Digital Loyalty Leaders learnt first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty. Omnichannel Masterclass Watch On-Demand! Sessions Highlights Omnichannel Masterclass Watch On-Demand!

---

### Power to the Marketer Festival 2023 - Live in New York

> Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in New York on October 4.

- Published: 2023-06-12
- Modified: 2025-01-12
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/new-york/
- Translation Priorities: Optional

Elevating the Art & Science of Marketing In Person From economic volatility to astonishing advances in AI technology, this year has been marked by change and disruption. The Power to the Marketer Festival 2023, was presented by SAP Emarsys and Vogue Business, looking at how brands are blending art and science to create masterful customer experiences and achieving results that keep their brands thriving.   Our stellar line-up of speakers from across the fashion, luxury and lifestyle sectors shared tactics and insights on how to connect data to deliver next-level customer experiences, future-proof loyalty in an economic downturn and turn a new generation of young shoppers into fans. See the Highlights Why brand leaders attended New York The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty. Omnichannel Masterclass Watch On-Demand! Session Highlights Omnichannel Masterclass Watch On-Demand!

---

### Munich

> Join us INPERSON in Munich on June 13 for the Power To The Marketer Festival where we will be elevating the art & science of marketing with our MarTech Partners and Retail Brands.

- Published: 2023-06-09
- Modified: 2025-01-12
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/munich/
- Translation Priorities: Optional

Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival showcased the work of marketers who drive customer loyalty and business outcomes by balancing the Art and Science of marketing in the omnichannel campaigns they execute.   Marketing leaders joined us in Munich to discover omnichannel marketing strategies, hear success stories, get tactical takeaways, meet like-minded marketers and industry thought-leaders. See the Highlights Why brand leaders attended Munich The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty. Omnichannel Masterclass Watch On-Demand! Omnichannel Masterclass Watch On-Demand!

---

### Talk to an expert

> Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.

- Published: 2023-06-05
- Modified: 2023-06-07
- URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/
- Translation Priorities: Optional

Bring Power to your Omnichannel Marketing SAP Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries. SAP Emarsys is purpose-built to give more power to marketers so they can Accelerate time to value by quickly onboarding data and channels to deploy cross-channel campaigns Deliver real-time, 1:1 personalization that builds trusted, loyal and lasting customer relationships with every interaction Succeeded with proven guidance to make smart, quick decisions with data-driven insights and analytics Produce measurable results that drive predictable and profitable growth throughout the customer lifecycle

---

### SAP Emarsys Product Release 23

> Announcing updates to mobile channels, personalization, loyalty, and the platform experience

- Published: 2023-06-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/product-release-test1b/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### SAP Emarsys Product Release 23

> Announcing updates to mobile channels, personalization, loyalty, and the platform experience

- Published: 2023-06-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/product-release-test1/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### B2C Marketing Automation Platform

> SAP Emarsys real-time, omnichannel marketing automation platform technology lets marketers run all aspects of a cross-channel marketing strategy with ease. See how.

- Published: 2023-06-02
- Modified: 2023-11-23
- URL: https://emarsystest.com/b2c-marketing-automation-platform/
- Translation Priorities: Optional

From personalized campaigns to triggering events in real time, easily deploy B2C marketing automations across every channel Executing omnichannel marketing easily, from within a single B2C marketing automation software, without extensive services engagement and IT resources, is rare. The SAP Emarsys B2C marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.

---

### SAP Emarsys Product Release 23

> Announcing updates to mobile channels, personalization, loyalty, and the platform experience

- Published: 2023-06-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/product-release-test/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Mobile Wallet

> With SAP Emarsys Mobile Wallet, reach mobile customers anywhere with relevant rewards and offers without needing an app, remove the friction of in-store identification, and close the loop on the digital to in-store.

- Published: 2023-05-24
- Modified: 2025-02-13
- URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Multichannel Marketing Platform

> Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers.

- Published: 2023-05-12
- Modified: 2025-01-12
- URL: https://emarsystest.com/multichannel-marketing-platform/
- Translation Priorities: Optional

Giving more power to leading brands and marketers with our multichannel marketing automation platform From unifying sales, product, and transactional data to enabling 1:1 personalization and orchestrating sophisticated multi-channel campaigns — find out why tens of thousands of marketers from the world’s most innovative brands have chosen SAP Emarsys to drive revenue and accelerate business outcomes with our multi channel marketing platform.

---

### Thanks for entering the Gibson sweepstakes at Sapphire 2023

- Published: 2023-05-02
- Modified: 2023-05-10
- URL: https://emarsystest.com/sapphire/sweepstakes-thank-you/
- Translation Priorities: Optional

We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you have not been successful. Good luck!

---

### Terms and Conditions

- Published: 2023-05-02
- Modified: 2023-05-10
- URL: https://emarsystest.com/sapphire/gibson-sweepstakes/terms-and-conditions/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### In Person Events

> Real marketing innovators, in real life.

- Published: 2023-05-02
- Modified: 2025-01-23
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events-2/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Thank You

- Published: 2023-04-28
- Modified: 2023-05-04
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/thank-you/
- Translation Priorities: Optional

Thank you for your application. Please check your inbox for an email from SAP Emarsys. The SAP Emarsys team

---

### Sapphire

- Published: 2023-04-21
- Modified: 2023-04-21
- URL: https://emarsystest.com/sapphire/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Thanks for registration

- Published: 2023-04-04
- Modified: 2023-04-05
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/thank-you/
- Translation Priorities: Optional

Global brands. Creative executions. Data Wizardry. Innovative channels, and smart strategies and tactics that turn the dial on business outcomes. It’s all happening at our Omnichannel Masterclass - we look forward to seeing you there!   Thanks The SAP Emarsys team

---

### Power to the Marketer: Omnichannel Masterclass

> Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes.

- Published: 2023-03-29
- Modified: 2025-01-12
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/
- Translation Priorities: Optional

Elevating the Art & Science of Marketing During the 2023 Power to the Marketer Festival, we’ll be showcasing the work of marketers who have successfully maneuvered the intersection of art and science to deliver omnichannel campaigns their customers love and drive the outcomes their businesses need. ​  Agenda Omnichannel Masterclass Watch On-Demand!

---

### In Person Events

> Real marketing innovators, in real life.

- Published: 2023-03-29
- Modified: 2023-11-09
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/
- Translation Priorities: Optional

New York In Association with See the highlights London Munich In Association with See the highlights Melbourne See the highlights Hong Kong See the highlights

---

### Power To The Marketer Festival 2023

> This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty.

- Published: 2023-03-29
- Modified: 2023-06-09
- URL: https://emarsystest.com/power-to-the-marketer-festival-2023/
- Translation Priorities: Optional

Elevating the Art & Science of Marketing The 2023 Power to the Marketer Festival is a year-long series of marketer-led moments happening all across the globe, showcasing the work of individuals and teams blending art and science to create masterful customer experiences and achieve results that keep their brands thriving.   JOIN US In-Person Real innovators, in real life. Meet us in Munich, New York, London, Melbourne, and Hong Kong to gather with peers and network with some of the world’s most forward-thinking marketers. Find Out More JOIN US Online Virtual masterclass, digital sessions, on-demand content — no matter where you’re at in the world, discover strategies and insights used by industry leaders and marketing experts from across the globe. Watch On-Demand About the Festival What will I learn? GLIMPSE Highlights from Last Year’s Festival Check out a few of our favorite moments from last year’s Power to the Marketer Festival.  

---

### Power Up Your Retention & Customer Loyalty Strategy

- Published: 2023-03-29
- Modified: 2025-01-10
- URL: https://emarsystest.com/power-up-your-retention-and-customer-loyalty-strategy/
- Translation Priorities: Optional

Omnichannel Marketing for Better Relationships, Retention, and Revenue Customer loyalty isn’t just points and prizes — it’s about developing meaningful relationships with customers so they choose your brand again and again. But to create long-lasting relationships and build the true customer loyalty that increases CLTV, drives revenue, and accelerates business outcomes, you need personalized, omnichannel marketing. Insight to Drive Your Retention and Loyalty Strategy  Whether you’re just starting your journey from single to multi-channel 1:1 marketing, or looking to increase the sophistication of your omnichannel marketing to better drive your retention and loyalty strategy, these resources can help you power-up to the next level. Customer Loyalty Index 2024 For a third consecutive year, SAP Emarsys surveyed respondents across the US, the UK, Australia, and Germany to learn what today’s customers currently think and feel about loyalty, and how brands can earn their long-term loyalty in 2024 and beyond. Get the eBook The Omnichannel Guide to Retention and Loyalty What is true customer loyalty? What differentiates it from other loyalty types and what strategies are brands like Levi’s, AO and Petco using to improve retention and loyalty? Our updated Omnichannel Guide to Retention & Loyalty answers these questions and more. Get the eBook Discover the Omnichannel Difference When you have an omnichannel approach for driving retention and loyalty, it’s a win-win for your customers and your business. See why companies that lead with an omnichannel strategy experience higher margins, improved customer interactions, and better customer retention and loyalty.   Download Now...

---

### Thank you for registering to the Shoptalk Networking Reception

> Thank you for registering to the Shoptalk Networking Reception

- Published: 2023-02-08
- Modified: 2023-02-13
- URL: https://emarsystest.com/thanks-for-registering-to-the-shoptalk-networking-reception/
- Translation Priorities: Optional

We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you have not been successful. Good luck!

---

### SAP Emarsys Partners at Shoptalk 2023

> Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2023.

- Published: 2023-02-02
- Modified: 2025-01-23
- URL: https://emarsystest.com/partners/
- Translation Priorities: Optional



---

### Networking

> Fresh ideas, innovative strategies and insightful opinions – jump-start 2023 by attending our exclusive CX networking events at trendy New York venues.

- Published: 2023-02-02
- Modified: 2023-02-09
- URL: https://emarsystest.com/networking/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Terms and Conditions

- Published: 2023-01-06
- Modified: 2023-01-06
- URL: https://emarsystest.com/nrf-2023/gibson-guitars-raffle1/terms-and-conditions/
- Translation Priorities: Optional



---

### End of Year Message from SAP Emarsys CEO, Joanna Milliken

> In this short video, SAP Emarsys CEO, Joanna Milliken, gives her thanks to all our customers and partners for making this such a special year at SAP Emarsys, and shares some of her personal highlights.

- Published: 2022-12-19
- Modified: 2025-01-09
- URL: https://emarsystest.com/end-of-year-message-from-joanna-milliken-emarsys-ceo/
- Translation Priorities: Optional

From welcoming hundreds of new customers and running the Power to the Marketer Festival, 2022 has been a great year for SAP Emarsys. In this short video, SAP Emarsys CEO, Joanna Milliken, gives her thanks to all our customers and partners for making this such a special year at SAP Emarsys, and shares some of her personal highlights.

---

### Meet SAP Emarsys Partners at NRF 2023

> Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2023.

- Published: 2022-12-07
- Modified: 2025-01-09
- URL: https://emarsystest.com/nrf-2023/partners/
- Translation Priorities: Optional



---

### Communications Contacts

- Published: 2022-12-06
- Modified: 2025-01-06
- URL: https://emarsystest.com/communications-contacts/
- Translation Priorities: Optional

For general press enquiries, please contact the team below.

---

### Emarsys Privacy Statement – Careers

- Published: 2022-11-25
- Modified: 2025-01-12
- URL: https://emarsystest.com/emarsys-privacy-statement-careers/
- Translation Priorities: Optional

DATA PROCESSING NOTICE FOR EMARSYS’ CAREER PORTAL This notice (“Notice”) will provide you with information on our data processing activities with respect to certain personal data about you when accessing and using the Emarsys Recruiting System (“the Portal”) to apply for a specific job offering of an entity belonging to the Emarsys Group (“Emarsys” or “we”) - a list of Emarsys entities can be found here, while the relevant entity is indicated with in a specific job offering. The Notice considers the rights and obligations set forth in the EU General Data Protection Regulation (Regulation (EU) 2016/679, “GDPR”). SUMMARY OF DATA PROCESSING NOTICE FOR EMARSYS’CAREER PORTAL Scope of applicability This Summary Notice applies to you if you want to use Emarsys’ career portal. Processing of your Personal Data and processing purposes We process certain individually identifiable information about you when you access and use the Portal such as: Your name, contact details, education details, etc. for the following purposes: Creation of a profile, applications, etc. For more details see I. of the Full Notice. Cookies and similar tools We may use cookies or similar technologies. For more details see II. of the Full Notice. Recipients of your data We transfer your Personal Data to other Emarsys and SAP Group companies  all in accordance with applicable law, some of the aforementioned recipients located in jurisdictions outside the EU. For more details see III. of the Full Notice. Retention periods for and deletion of your Personal Data Your Personal Data will be deleted after the period of 12 months after the last active contact between you and Emarsys. For more...

---

### Privacy Policy

- Published: 2022-11-24
- Modified: 2025-01-12
- URL: https://emarsystest.com/privacy-policy/
- Translation Priorities: Optional

This Privacy Statement was updated on 24 November 2022.   Emarsys Privacy Statement Protecting the individual's privacy is crucial to the future of business. We have created this privacy statement to demonstrate our firm commitment to the individual’s right to data protection and privacy. It outlines how we handle information that can be used to directly or indirectly identify an individual (personal data).   Who do we mean when we say Emarsys in this Privacy Statement? This privacy statement applies to the collection and processing of personal data: during the central operation of this website and other globally operated Emarsys business activity byEmarsys eMarketing Systems GmbH, Lassallestraße 7b, 1020 Vienna, Austria if you are in a member state of the EU or the EEA or in any of the countries of Andorra, Faroe Islands, Guernsey, Isle of Man, Jersey, Switzerland, or the United Kingdom Emarsys North America, Inc. , 10 W. Market Street, Suite 1350, Indianapolis, IN 46204, Indiana, United States if you are in any other country, You can reach Emarsys’ data protection officer any time at dataprotection@emarsystest. com. For what purposes does Emarsys process your personal data? When conducting business and operating our various web presences and other communication channels, Emarsys processes personal data of the people it interacts with, including customers, partners, suppliers, vendors, candidates, and any other people with whom we interact. In any of these cases, Emarsys may process personal data for one or more of the following business purposes: To pursue business relationships with customers, partners, and others Emarsys processes personal data to pursue its business relationships with customers,...

---

### Omnichannel Marketing

> Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2024. Learn how we empower marketers with Next Gen Customer Journeys.

- Published: 2022-11-22
- Modified: 2024-01-18
- URL: https://emarsystest.com/nrf-old/omnichannel-marketing/
- Translation Priorities: Optional



---

### Agenda

> Join us in the SAP booth theater #4323 to hear from SAP Emarsys customers and omnichannel marketing retail experts on automation, omnichannel marketing, customer loyalty, transformation and more.

- Published: 2022-11-22
- Modified: 2023-01-11
- URL: https://emarsystest.com/nrf-2023/agenda/
- Translation Priorities: Optional



---

### Omnichannel Marketing Platform

> SAP Emarsys real-time, omnichannel marketing platform lets marketers run all aspects of an omnichannel marketing strategy with ease. See how.

- Published: 2022-11-03
- Modified: 2025-02-13
- URL: https://emarsystest.com/omnichannel-marketing-platform/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Email Journey Automation

- Published: 2022-10-28
- Modified: 2023-10-26
- URL: https://emarsystest.com/email-journey-automation/
- Translation Priorities: Optional

The email marketing platform trusted by leading brands and innovative marketers across the globe See SAP Emarsys in Action Discover why thousands of marketers trust the SAP Emarsys personalization engine to drive customerengagement across multiple channels. Watch our 3 minute demo Our Email Journey Automation capabilities See the SAP Emarsys Email Marketing platform in action Hands on view of the platform Deep-dive into ready-made tactics Custom setup and integration options Pricing and onboarding unique to your business

---

### Power Up Your Omnichannel Marketing Strategy in 2024

- Published: 2022-10-18
- Modified: 2025-01-12
- URL: https://emarsystest.com/power-up-your-omnichannel-marketing-strategy/
- Translation Priorities: Optional

Omnichannel isn’t “nice to have” — it’s business-critical Today’s marketers are facing incredible pressure, not only to meet the ever-changing expectations of customers, but also, their business. The ability to deliver real-time personalized omnichannel experiences is essential for satisfying customers and accelerating business outcomes. Fast-Track Your Omnichannel Journey  Whether you’re just starting your journey from single- to multi-channel 1:1 marketing, or looking to increase the sophistication of your current omnichannel customer engagement strategy, these resources can help you power-up to the next level. The Omnichannel Guide to Retention & Loyalty How are the world’s most successful brands delivering the satisfying experiences that keep customers coming back to shop again and again, while also accelerating business results? The answer: personalized, omnichannel marketing. This guide is designed to help marketing teams build and execute a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue. Get the Guide Forrester Research Reveals The Omnichannel Difference Every company aspires to omnichannel success, but not every company can achieve it. Why? It comes down to customer obsession and a difference in strategy. Learn how today’s most successful companies use omnichannel strategies to deepen their relationships with customers and drive growth and revenue in this latest research report from Forrester Consulting, commissioned by SAP Emarsys.   Download Now Forrester: The Omnichannel Difference In this webinar, learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, the findings of a commissioned study conducted by Forrester Consulting on behalf of SAP Emarsys. We’ll cover how adopting an...

---

### SAP Emarsys Product Demo Autumn 2022

- Published: 2022-10-12
- Modified: 2025-01-09
- URL: https://emarsystest.com/emarsys-product-demo-autumn-2022/
- Translation Priorities: Optional

See how SAP Emarsys brings power to marketers at Gibson Guitars

---

### SAP Emarsys Product Keynote 2022

- Published: 2022-10-12
- Modified: 2025-01-09
- URL: https://emarsystest.com/emarsys-product-keynote-2022/
- Translation Priorities: Optional

Get a front row seat to the latest SAP Emarsys products, features, and innovations. See how Gibson uses SAP Emarsys to exceed customer expectations and meet the demands of the business.

---

### Thanks for registration

- Published: 2022-08-18
- Modified: 2022-08-18
- URL: https://emarsystest.com/power-to-the-marketer-festival/inperson/sydney/thank-you/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Careers

> Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do.

- Published: 2022-08-10
- Modified: 2025-01-13
- URL: https://emarsystest.com/careers/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### 3 Reasons to Break Up With Salesforce Marketing Cloud

- Published: 2022-05-30
- Modified: 2025-02-14
- URL: https://emarsystest.com/salesforce-marketing-cloud-comparison/
- Translation Priorities: Optional
- Page Tags: Redesign 2024

The customer engagement platform trusted by leading brands and innovative marketers across the globe What life is like with SAP Emarsys Easily connect your data and channels Omnichannel personalization is made easy with AI, powered by known subscriber information, product catalog, and real-time site behavior. With its channel-agnostic service, omnichannel personalization makes the same personalization capabilities available across all channels for a unified user experience.   Content-based reporting lets users measure and act upon content performance. Content blocks are dynamic for segments like product or category affinities, all without the need to bring in technical IT support. Single, unified platform We build our intelligence and analytics natively in a single platform, making it easier for you to make data driven decisions. Customer engagement is measured through revenue, store visits, online/offline data, loyalty status and messages that influence conversions.   You can define campaign success through revenue conversion as well as triggered events. Customer lifecycle management surfaces the best and future revenue opportunities and recommends the most effective tactics. Agility & flexibility Marketers see quicker time to value with SAP Emarsys because we are a native ESP & control the entire process. Create emails from 60+ pre-built templates, A/B testing, HTML or drag and drop content blocks. When there’s a need for a content update (we get it, it happens), these changes are automatically applied to content from the master template with our Visual Content Editor.   Multi-language support creates localized content fast with tokens from product catalogs that ensure the correct language is...

---

### Customer Loyalty and Retention

- Published: 2022-05-11
- Modified: 2023-11-23
- URL: https://emarsystest.com/customer-loyalty-and-retention/
- Translation Priorities: Optional

Drive loyalty by engaging in real-time throughout the customer lifecycle Customers have come to expect seamless experiences at every interaction throughout the customer journey. SAP Emarsys provides an integrated, AI-powered platform that unifies customer, product, sales, transactional, and behavioral data. It allows marketers to create dynamic segments, personalize engagements, and view detailed reporting and analytics by lifecycle stage, so you can see exactly where you are driving business results. See the SAP Emarsys platform in action Hands on view of the platform Deep-dive into ready-made tactics Custom setup and integration options Pricing and onboarding unique to your business

---

### Email Marketing Platform

> Find out how our Email Marketing Platform drives engagement and conversion with AI segmentation and personalization.

- Published: 2022-04-11
- Modified: 2025-01-30
- URL: https://emarsystest.com/email-marketing-platform/
- Translation Priorities: Optional
- Page Tags: PPC, Redesign 2024

The Email Marketing Platform trusted by leading brands and innovative marketers across the globe See SAP Emarsys in Action Discover why thousands of marketers trust the SAP Emarsys personalization engine to drive customerengagement across multiple channels. Watch our 3 minute demo Our Email Marketing capabilities “SAP Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push... everything communicates well and easily. ” Jean Baptiste Chapelleaubos Jean-Baptiste Chapelleaubos Customer Engagement Solutions Manager at Betclic See the SAP Emarsys Email Marketing platform in action Hands on view of the platform Deep-dive into ready-made tactics Custom setup and integration options Pricing and onboarding unique to your business

---

### Power Up Your Email

> Discover the email marketing strategies top brands are using to engage more customers, increase conversions, and drive growth and revenue.

- Published: 2022-03-15
- Modified: 2025-01-10
- URL: https://emarsystest.com/power-up-your-email/
- Translation Priorities: Optional

Make personalized, contextual emails a priority (and don’t settle for less) Email remains one of the most preferred digital channels from a customer perspective. It’s still the biggest revenue-driver for your marketing, and the foundation for successful cross-channel personalization. But irrelevant, one-size-fits-all email marketing won’t engage your customers, and it won’t build the loyal, lasting relationships that lead to increased revenue and growth. Why email personalization matters 335% improvement in results for brands using contextually relevant email vs undifferentiated communication (eMarketer) 70% of consumers consider personalized marketing to be a basic expectation when engaging with a brand (McKinsey) 38% of customers will leave a brand due to poor marketing personalization efforts (Gartner) How PUMA Europe Achieved 5X Revenue Growth by Delivering Relevant, Personalized Email Learn how PUMA Europe scaled their omnichannel strategies, improved personalized targeting, and focused on 1:1 email to accelerate their business outcomes. Hear their story See how SAP Emarsys brings power to the email marketer Convert buyers and drive repeat purchases by partnering with our AI to decide who to message, when, and what they should see.

---

### Virtual Summit: Omnichannel Marketing Innovation

> Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more.

- Published: 2022-03-07
- Modified: 2022-04-21
- URL: https://emarsystest.com/omnichannel-marketing-innovation-april-2022/
- Translation Priorities: Optional

Register For The Masterclass I'm in! Agenda Wednesday 20th April 9am CT | 10am ET | 3pm BST | 4pm CEST By registering, you agree to receive email information about Omnichannel Marketing Masterclass from Emarsys. You will receive email information about the individual sessions you register for from Emarsys and the content partners of the sessions that you register for.

---

### SAP Emarsys + SAP

> Explore how SAP Emarsys and SAP join forces to enhance marketing solutions with integrated data and advanced analytics for business growth.

- Published: 2022-02-08
- Modified: 2025-02-07
- URL: https://emarsystest.com/emarsys-sap/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Support

> Learn about SAP Emarsys' comprehensive support services, helping businesses optimize their marketing strategies for maximum impact.

- Published: 2022-02-04
- Modified: 2025-01-09
- URL: https://emarsystest.com/why-emarsys/support/
- Translation Priorities: Optional

Get expert support guidance every step of the way Emarsys’s technical team offers support in 10 different languages from 13 locations across the world with a proven 98% satisfaction rate. Flexible packages are designed to accommodate any business model. They can be scaled at any time to meet evolving needs, regardless of size or complexity, without impacting response times. Speak with our team Questions? Our support team is on stand by and ready to help. Contact us

---

### Connect In-Store and Digital Marketing

> Connect in-store and digital marketing data to deliver 1:1 personalization in-store with unified first-party data and AI-powered marketing automations.

- Published: 2022-01-31
- Modified: 2024-07-24
- URL: https://emarsystest.com/cross-channel-marketing-automation/instore/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### AI-powered SMS marketing

> Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations.

- Published: 2022-01-28
- Modified: 2024-11-07
- URL: https://emarsystest.com/cross-channel-marketing-automation/sms/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Strategies & tactics

> Leverage best-in-class omnichannel marketing campaign automations from the world's most innovative brand. SAP Emarsys strategies and tactics are pre-built, customizable and ready for launch!

- Published: 2022-01-21
- Modified: 2024-07-24
- URL: https://emarsystest.com/strategies-tactics/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Customer Lifecycle Management Solution

> Learn how SAP Emarsys customer lifecycle management solution increases acquisition, purchase frequency, average order value, and retention across all channels.

- Published: 2022-01-21
- Modified: 2024-07-24
- URL: https://emarsystest.com/customer-lifecycle-management-solution/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Integrated Data Layer

> SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel.

- Published: 2022-01-20
- Modified: 2024-05-31
- URL: https://emarsystest.com/integrated-data-platform/
- Translation Priorities: Optional

Data powers personalization Consolidated data is the single biggest hurdle for marketers to deliver personalized customer experiences. In addition, systems that make it possible, don’t always make it easy.

---

### unPredictions: Commerce Marketing Priorities

> Discover top marketers’ strategies for delivering personalized customer experiences to drive customer engagement in 2022.

- Published: 2022-01-12
- Modified: 2023-11-23
- URL: https://emarsystest.com/unpredictions/
- Translation Priorities: Optional

Helping marketers powerpersonalization in 2022 Marketers are carrying a lot on their shoulders. Simultaneously driving growth while delivering the best possible experience. Personalizing for the customer across every channel. Fighting with multiple technologies and with depleted teams to deliver. It’s time to break free of the burnout cycle. Download the unPredictions ‘22 Guide We’ve collected insight and perspective from the brightest minds in customer engagement across the globe and crafted a set of priorities your teams can use as the north star. Discover strategies for delivering personalized customer experiences, which lead to revenue and business impact.   Get the ebook

---

### Power to the Marketer

> SAP Emarsys brings power to the marketer by allowing them to quickly build, launch, and scale personalized campaigns across every channel. Learn more.

- Published: 2021-10-06
- Modified: 2023-11-23
- URL: https://emarsystest.com/power-to-the-marketer/
- Translation Priorities: Optional

Power to the Marketer SAP Emarsys brings power to the marketer by allowing them to quickly build, launch, and scale personalized campaigns across every channel. Which roadblocks are holdingretail marketers back? Marketers are under increasing pressure to do more in less time, with fewer people and limited budget. Our research with 500 retail marketers explores the roadblocksholding them back. say they’ re responsible for CX, CRM, digital marketing, branding,AND customer acquisition devote more timeto preparing and segmenting datathan any other task lose time movingbetween different technologies feel that their inabilityto measure business impact is holding back them back Download the Retail Roadblocks Report This research report calls on data from more than 500 in-house retail marketers. Get insights on how to overcome the roadblocks from: Get the Report Get your st@ck together! SAP Emarsys helps marketers by bringing together all your customer, sales and product data. Deliver omnichannel personalization from ONE platform, at scale, with ease. Fast. Watch the 3 minute demo

---

### Virtual Summit: Omnichannel Marketing Innovation

- Published: 2021-09-29
- Modified: 2025-01-12
- URL: https://emarsystest.com/omnichannel-marketing-innovation-event/
- Translation Priorities: Optional

Virtual Summit Omnichannel Marketing Innovation Available On Demand2 Hours 40 Minutes Watch Now The time to deliver anomnichannel experience is now We know that customers expect seamless online and offline brand experiences. This is not news. As marketing leaders, we must craft strategies, build technology stacks, unite and activate data so that we can drive personalized experiences that keep customers coming back. ​ Watch The Masterclass Now? Yes please Agenda By registering, you agree to receive email information about the Omnichannel Marketing Innovation Event from SAP Emarsys and our associated content partners, which feature in the agenda.

---

### Omnichannel Marketing Innovation Masterclass

- Published: 2021-03-18
- Modified: 2022-03-03
- URL: https://emarsystest.com/omnichannel-marketing-innovation-masterclass/
- Translation Priorities: Optional

OmnichannelMarketing Innovation Watch it now The time to deliveromnichannel experience is now We know that customers expect seamless online and offline brand experiences. This is not new news. As marketing leaders, we must craft strategies, build technology stacks, unite and activate data we can leverage to drive personalized experiences that keep customers coming back. ​ Register to the Masterclass? Yes please Agenda By registering, you agree to receive email information about the Omnichannel Marketing Masterclass from Emarsys and our associated content partners, which feature in the agenda.

---

### Retail Revival - Thank You Page (After submission)

- Published: 2021-03-16
- Modified: 2021-03-16
- URL: https://emarsystest.com/retail-revival-thank-you/
- Translation Priorities: Optional

T h a n k s   f o r r e g i s t e r i n g ! You should receive a confirmation email in your inbox shortly. Make sure you check back in mid-April when Retail Revival session registration opens!

---

### Watch It Now: SAP Emarsys 3 Minute Demo

> See the SAP Emarsys omnichannel marketing platform in action with this three minute demo and learn how SAP Emarsys delivers 1:1 personalized campaigns at scale

- Published: 2020-11-19
- Modified: 2025-02-12
- URL: https://emarsystest.com/3-minute-demo/
- Translation Priorities: Facultatif
- Page Tags: Redesign 2024



---

### wistia test

- Published: 2020-10-27
- Modified: 2020-10-27
- URL: https://emarsystest.com/wistia-test/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Personalization Engine

> The SAP Emarsys personalization engine uses AI-powered segmentation to power omnichannel campaigns that improve engagement, conversions, and loyalty.

- Published: 2020-10-22
- Modified: 2025-03-18
- URL: https://emarsystest.com/personalization-engine/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Mobile app engagement

> Our mobile customer engagement solution allows for an unparalleled, 1:1 personalized experience. Enhance your mobile marketing channel with SAP Emarsys.

- Published: 2020-10-16
- Modified: 2024-11-07
- URL: https://emarsystest.com/cross-channel-marketing-automation/mobile/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Personalize contact center interactions

> Personalize contact center interactions with 1:1 personalization for customer lifetime value. Drive purchases, reduce churn, and increase customer satisfaction.

- Published: 2020-10-07
- Modified: 2024-08-01
- URL: https://emarsystest.com/cross-channel-marketing-automation/call-centre/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Retail Renessaince

- Published: 2020-09-23
- Modified: 2020-09-24
- URL: https://emarsystest.com/retail-renessaince/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Request pricing

- Published: 2020-07-16
- Modified: 2025-02-14
- URL: https://emarsystest.com/request-pricing/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Request a demo

> SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.

- Published: 2020-07-07
- Modified: 2024-07-24
- URL: https://emarsystest.com/demo/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### politica-anti-spam

- Published: 2020-07-07
- Modified: 2020-07-07
- URL: https://emarsystest.com/politica-anti-spam/
- Translation Priorities: Optional

SAP Emarsys es consciente de su responsabilidad para con los destinatarios de cada mensaje, por lo que ha implementado un política de tolerancia cero contra el correo no deseado. SAP Emarsys respalda sólo las prácticas de marketing basadas en permisos. Si se descubre que los clientes de SAP Emarsys están utilizando aplicaciones de marketing de correo electrónico de SAP Emarsys para enviar correos no deseados, los excluiremos de inmediato del uso de nuestros productos. Si sabe o sospecha de cualquier violación, por favor notifíquenos de forma inmediata a abuse-report@emarsystest. com ¿QUÉ ES UN CORREO NO DESEADO? MAPS (Sistema de prevención de abuso del correo) por TrendMicro proporciona una definición clara de qué tipo de comunicación se considera correo no deseado: El contexto y la identidad personal del destinatario son irrelevantes, porque el mensaje es igualmente aplicable a muchos otros posibles destinatarios. El destinatario no ha otorgado de forma verificable el permiso aún revocable, explícito y deliberado para que sea enviado. La transmisión y recepción del mensaje parece indicarle al destinatario que brinda un beneficio desproporcionado al remitente. REQUISITOS LEGALES SAP Emarsys requiere que todos sus clientes cumplan con los requisitos legales vigentes respecto al correo no deseado, los mensajes electrónicos comerciales y tanto la recolección como la protección de información personal, de la forma que existan en el país de residencia del cliente y en el área geográfica de operación del mismo (es decir, donde estén ubicados los destinatarios del cliente). Estos requisitos legales incluyen: La ley CAN SPAM de 2003 (Ley de control...

---

### Anti-Spam Policy

- Published: 2020-07-07
- Modified: 2022-05-03
- URL: https://emarsystest.com/anti-spam-policy/
- Translation Priorities: Optional

SAP Emarsys eMarketing Systems GmbH provides software and infrastructure to its clients to deliver permission-based electronic messages to their recipients SAP Emarsys takes it’s responsibility towards the recipients of its clients seriously and has implemented a no tolerance spam policy. SAP Emarsys exclusively supports permission-based marketing practices. Any customer found to be using SAP Emarsys email marketing applications for spam will be immediately cut-off from use of the product. If you know of or suspect any violators, please notify us immediately at abuse-report@emarsystest. com Definition of SPAM TrendMicro’s MAPS (Mail Abuse Prevention System) gives a clear definition of what type of communication is considered to be SPAM: The recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipientsThe recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sentThe transmission and reception of the message appears to the recipient to give a disproportionate benefit to the sender. Legal Requirements SAP Emarsys requires all its clients to comply with the current legal requirements regarding SPAM, commercial electronic messages and the collection and protection of personal information, in place in both the client’s country of residence and the client’s geographical area of operation (i. e. where the client’s recipients are based). These legal requirements include: The CAN SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), The Directive on Electronic Commerce (2000/31/EC) of the European Parliament and Council of 8 June 2000, on legal aspects of information society services,...

---

### LEGAL NOTICE

- Published: 2020-07-07
- Modified: 2025-01-12
- URL: https://emarsystest.com/legal-notice/
- Translation Priorities: Optional

Emarsys North America Inc 10 W Market St. , Suite 1350Indianapolis, IN 46204United States Phone: +1 630 395 2944Fax: +1 317-663-1117Email: us@emarsystest. comWeb: emarsystest. comCompany Registration Number: EIN 47-3961985 Emarsys UK 20th Floor, The Scapel Building,52-54 lime Street, LondonEngland, EC3M 7BS Data protection officer: Szabolcs Steinerdataprotection@emarsystest. com+43 1 4782080-0Emarsys eMarketing Systems GmbHLassallestraße 7b 1020 ViennaAustria

---

### Contact Us

> SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.

- Published: 2020-07-01
- Modified: 2024-08-02
- URL: https://emarsystest.com/contact-us/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### About Us

> Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes

- Published: 2020-06-30
- Modified: 2025-03-11
- URL: https://emarsystest.com/about-emarsys/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Use Direct Mail with Digital Marketing

> Learn how direct mail can be incorporated within campaigns to create and automate recurring send-outs, integrating with existing cross-channel strategies.

- Published: 2020-06-30
- Modified: 2024-07-24
- URL: https://emarsystest.com/cross-channel-marketing-automation/direct-mail/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Personalize Web with AI-Powered Insights

> Our website personalization solution drives better engagement and customer experiences by using real-time data and behavior that drives business outcomes.

- Published: 2020-06-30
- Modified: 2024-07-24
- URL: https://emarsystest.com/cross-channel-marketing-automation/web/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Engage contacts with digital advertising

> SAP Emarsys data-driven advertising allows marketers to reach customers with hyper-targeted social media engagement, boosting retention, reach, and ROI. Learn more.

- Published: 2020-06-30
- Modified: 2024-07-24
- URL: https://emarsystest.com/cross-channel-marketing-automation/ads/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Selected Clients

> SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.

- Published: 2020-06-30
- Modified: 2025-03-26
- URL: https://emarsystest.com/why-emarsys/selected-clients/
- Translation Priorities: Optional

Success Stories SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. Explore success stories

---

### Email

> Our AI email marketing solution lets you create, automate, and personalize dynamic, engaging email content for your audiences. Learn more.

- Published: 2020-06-26
- Modified: 2024-07-24
- URL: https://emarsystest.com/cross-channel-marketing-automation/email/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Intelligence & Analytics

> Understand and target like never before with SAP Emarsys marketing campaign and customer engagement analytics. Access better campaign reporting with actionable insights.

- Published: 2020-06-25
- Modified: 2024-07-24
- URL: https://emarsystest.com/reporting/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Professional Services

> Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities.

- Published: 2020-06-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/why-emarsys/services/
- Translation Priorities: Optional

An obsession with client success Our services are built to guide your brand toward success no matter where you are in your SAP Emarsys journey. Our global teams of experts are ready to help you innovate your marketing strategies. Build, launch, and scale sophisticated cross-channel campaigns that deliver results... fast. Speak with our team Learn more about how Professional Services can help accelerate your time to value with SAP Emarsys. Contact us

---

### On-Demand Production

> Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation.

- Published: 2020-06-23
- Modified: 2020-07-15
- URL: https://emarsystest.com/why-emarsys/services/on-demand-production/
- Translation Priorities: Optional

Concept Planning & Design Balancing the purpose of good design with execution practicalities starts with strategy. Our concept and design teams work with you to understand your goals, map requirements, and deliver stunning designs that offer a seamless balance of user experience and functionality. Copywriting Services Our copywriting teams are made up of expert communicators who transform a creative brief into original and engaging content that aligns with your corporate brand and requirements. Experienced in working within tight deadlines, our team is available whenever you need them. Template Design If every email sent is your corporate calling card, it needs to be right – no matter the browser, app, or device the recipient uses to view it. Our HTML experts are here to help bridge the gap from a design concept to a robust template that makes your content look stunning, 100% of the time. Campaign Management Whether staggering launches across time zones or deploying complex split testing, our campaign management specialists deliver flawless execution from start to finish, giving you more time to focus on strategy, content, and creative. We focus our full attention on delivering your content to your recipients so you don’t have to. Marketing Automation Program automation is where digital marketing strategy meets execution. It is one of the most powerful ways to develop engagement efficiency and optimize conversion rates. Just provide our specialists with your assets, and we will set up and optimize programs that auto-engage customers for you. Full Service Handing over your digital...

---

### Onboarding & Enablement

> Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities.

- Published: 2020-06-23
- Modified: 2020-07-15
- URL: https://emarsystest.com/why-emarsys/services/onboarding-enablement/
- Translation Priorities: Optional

Integration Design In-house experts from SAP Emarsys technical and strategic teams are involved in the integration design process. They advise on how to optimize the resource integration process to maximize effectiveness and marketing reach for each customer. With a clear set of milestones from kick-off to sign-off, you have a complete overview of progress at all times. Implementation All your business-specific resources from e-commerce data to product catalogs, and even offline data, are aligned and optimized for the unified data engine that becomes the foundation for your AI-driven marketing strategies. Flexible and expedient, the integration consultants handle all the practical aspects of the onboarding process for you. Custom Development There is no such thing as too sophisticated when it comes to integrating technology with SAP Emarsys. Our solution architects are involved in the sales process, so they can map specialized requirements and then create tailored integration solutions that pair the power of your existing resources with our marketing automation platform. Deliverability Optimization SAP Emarsys deliverability experts develop the sending infrastructure from technical requirements like SenderID/SPF and DKIM/DMARC to aligning your resources with ISP and regulatory requirements. A tailored warm-up plan introduces you to ISPs, resulting in a robust sender reputation that lets you place your stunning content in the inbox, every time. Enablement & Training The training team provides expert-led sessions tailored to each setup, and make sure that new users are familiarized with the capabilities of the SAP Emarsys Marketing Platform. Additional knowledge-sharing resources from training videos to self-service...

---

### Strategic Marketing Guidance

> Explore how SAP Emarsys' strategic specialists help realize the potential of marketing resources. Available on a project basis or as long-term strategic partners.

- Published: 2020-06-23
- Modified: 2020-07-15
- URL: https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/
- Translation Priorities: Optional

Transform Workshop From performance-strengthening programs to complete marketing strategy disruption, the Transform Workshop offers you the opportunity to embark on a long-term strategic partnership with our customer experience consultants. Using lifecycle mapping and resource prioritization, we partner with you to develop and execute a roadmap to achieve your desired future state. Strategic Marketing Platform Audit Determine if your marketing automation platform is working hard enough for your CRM strategy by measuring data utilization, performance against industry-specific benchmarks, and opportunity analysis. Our customer experience specialists identify the next best steps for your marketing strategy and provide you guided recommendations on how to streamline key conversion and retention opportunities at scale. Adopt and Learn Adopt and Learn sessions are designed to provide the knowledge, expertise, and confidence to successfully execute automated marketing tactics. Work with dedicated customer experience specialists to identify key opportunities in your lifecycle marketing strategy, then learn how to apply this knowledge to drive results aligned with KPIs and objectives. On-Demand Marketing Insights Take the headache out of measuring email campaign or automation program performance by handing off the data and letting our experts analyze it against industry benchmarks. We provide you with an overlay of actionable marketing insights, making it easy for you to focus your attention on improving performance. Deliverability Optimization Hidden factors that influence engagement rates such as data quality, or expectation and communication misalignment, are hard to identify and address. SAP Emarsys technical experts provide short-term or long-term solutions that use deep analytics to measure...

---

### Technical Support & Training

> Support in 10 different languages across 14 locations with a proven 98% satisfaction rate. Complemented by training experts to build marketing platform skills.

- Published: 2020-06-23
- Modified: 2020-07-15
- URL: https://emarsystest.com/why-emarsys/services/technical-support-training/
- Translation Priorities: Optional

World-Class Support At SAP Emarsys we offer technical support in 10 different languages across 14 locations with a proven 98% satisfaction rate, resulting in truly world-class service delivery. Our flexible packages are designed to accommodate any business model. They can be scaled at any time to meet evolving needs, regardless of size or complexity, without affecting response times. Expert Training Sessions Whether it’s doing a technical deep dive or a desire to improve general working efficiency, our expert training specialists accelerate your skills and understanding of SAP Emarsys Marketing Platform products and features. With flexible sessions, we’re able to easily define the scope of your training requirements and the desired outcome based on your requirements.

---

### Why SAP Emarsys

> SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world.

- Published: 2020-06-23
- Modified: 2025-04-17
- URL: https://emarsystest.com/why-emarsys/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### SAP Emarsys Partner Portal

> The purpose of this portal is to provide SAP Emarsys Partners with the tools and resources needed for a successful partnership.

- Published: 2020-06-19
- Modified: 2025-01-09
- URL: https://emarsystest.com/emarsys-partner-portal/
- Translation Priorities: Optional



---

### Cross-Channel Marketing Automation

> Learn how SAP Emarsys cross-channel marketing capabilities execute customer engagement across channels wherever customers are and with the technology they use.

- Published: 2020-06-19
- Modified: 2024-07-24
- URL: https://emarsystest.com/cross-channel-marketing-automation/
- Translation Priorities: Facultatif
- Page Tags: Redesign 2024



---

### Marketing Automation

> Find out how our real-time, omnichannel marketing automation capabilities let marketers run all aspects of an omnichannel marketing strategy with ease.

- Published: 2020-06-19
- Modified: 2025-01-12
- URL: https://emarsystest.com/omnichannel-marketing-automation-platform/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Our Customer Engagement  Platform

> Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers.

- Published: 2020-06-19
- Modified: 2024-07-24
- URL: https://emarsystest.com/customer-engagement-platform/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Blog

- Published: 2020-06-11
- Modified: 2020-06-11
- URL: https://emarsystest.com/learn/blog/
- Translation Priorities: Optional



---

### Learn

- Published: 2020-06-11
- Modified: 2024-01-31
- URL: https://emarsystest.com/learn/
- Translation Priorities: Optional



---

### Omnichannel Customer Engagement Platform

> SAP Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.

- Published: 2020-02-21
- Modified: 2025-04-03
- URL: https://emarsystest.com/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Artificial Intelligence (AI) Marketing Platform

> Find out how SAP Emarsys’ AI Marketing capabilities allow you to deliver innovative AI marketing automation across every channel in real-time.

- Published: 2016-12-14
- Modified: 2025-01-21
- URL: https://emarsystest.com/ai-marketing/
- Translation Priorities: Optional
- Page Tags: PPC, Redesign 2024



---


## Blog posts

### 11 Powerful Tactics to Automate Your Sports & Entertainment Marketing Strategy

> Sports and entertainment business? Give your marketing a boost with these 11 actionable automation tactics.

- Published: 2024-08-20
- Modified: 2024-09-10
- URL: https://emarsystest.com/learn/blog/sports-and-entertainment-marketing-tactics-strategies/
- Categories: General
- Translation Priorities: Optional

Sports and entertainment business? Give your marketing a boost with these 11 actionable automation tactics. 

Looking to keep up with the fast pace of your fans, and deliver the experiences they expect in exchange for their loyalty? You need a strategy that seamlessly integrates across all channels and keeps your audience hooked, whether they’re at the game, online, or on their phones.   This is where automated marketing tactics come into play, transforming scattered efforts into a cohesive, revenue-driving powerhouse. In this post, we’ll explore the exact tactics top brands use to maintain fan loyalty, boost engagement, and drive sales. By the time you’re done reading, you’ll have actionable strategies you can implement to see real results. Ready to make a change? Let’s dive in. 1. Welcome Series First impressions matter. A well-crafted welcome series introduces new subscribers to your brand, sets expectations, and starts building a relationship. For sports and entertainment brands, this series can highlight past events, provide links to upcoming ones, and even offer a discount on their next ticket purchase. This automated sequence ensures that every new fan feels welcomed and valued from the start. Key tips: Timing is key: Send the first welcome email immediately after signup to capitalize on the fan's initial interest. Follow up with additional emails spaced a few days apart to maintain momentum. Personalization matters: Use data from the signup process to personalize the welcome series. Mention the fan's favorite team or artist and suggest upcoming events or merchandise based on their preferences. 2. Event Reminder Sequence Keep your fans in the loop by sending reminders leading...

---

### 5 Expert Tips to Inspire Your CPG Marketing Strategy

> Catch short videos from marketers at top CPG brands as they reveal their strategies for driving direct consumer engagement.

- Published: 2024-08-01
- Modified: 2024-09-17
- URL: https://emarsystest.com/learn/blog/5-expert-tips-to-inspire-your-cpg-marketing-strategy/
- Categories: Customer Stories, SAP Emarsys Applied
- Tags: customer engagement, marketing strategy, omnichannel marketing, personalization
- Translation Priorities: Optional

Catch short videos from marketers at top CPG brands as they reveal their strategies for driving direct consumer engagement. 

A great CPG marketing strategy is tailored — tailored for your product, for the channels you’re using to engage, and especially for your consumers. However, I realize it can be tough to create tailored consumer engagement when there isn’t that DTC purchase. As a Principal Solutions Consultant for SAP Emarsys, I’ve worked with some amazing CPG brands to uncover their use cases and find ways to better understand their consumers.   That’s why I was excited about the recent panel at the Omnichannel & AI Masterclass, More Than Commerce: How CPG Brands are Building Direct-to-Consumer Engagement. This panel, filled with experts from top CPG brands, dove into exactly the key topics I discuss with marketing leaders: creating value exchanges, personalizing consumer experiences, and building that consumer relationship over time.   The session held some great strategies that I think are worth highlighting, so read on to learn more. Building Authentic Consumer Relationships with Your CPG Marketing Strategy One noticeable theme during the CPG panel session was the idea of putting the consumer at the heart of your marketing. The moderator, Don Brett, helped pull that idea together:  “All of us, in some permutation one way or another, have said the customer, the consumer is the heart of it all. So finding ways, capabilities, and systems to enable us and your brand to stay very close to he or she will be critically important in order to position yourself for the best in class and future. ” Don Brett, Host, The CPG View Direct...

---

### Google Drops Cookieless Commitments: What It Means for Marketers?

> Though Google no longer plan to abolish third-party cookies from Chrome, first-party data remains "the lifeblood of successful marketing."

- Published: 2024-07-31
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/google-drops-cookieless-commitments-what-it-means-for-marketers/
- Categories: General, Thought Leadership
- Tags: cookieless tracking, first-party data
- Translation Priorities: Optional

After four years of ups and downs, Google has decided to abandon its efforts to abolish third-party cookies in its Chrome web browser. In this post, I’ll be asking what that means for us at SAP Emarsys, for our customers, and for the industry as a whole.

It’s been a long road getting here, but after four years of ups and downs, Google has finally decided to abandon its efforts to abolish third-party cookies in its Chrome web browser. In this post, I’ll be asking what that means for us at SAP Emarsys, for our customers, and for the industry as a whole. Our Advice to Marketers For several years now, we’ve discussed a number of viable alternatives to cookies to target customers and personalize content. Going back as far as 2020, our advice to marketers has been simple and clear: Prioritize your collection and use of owned, first-party data. Build server-to-server integrations to keep total control over data you share. Focus on permission-based marketing to allow greater control and consumer privacy. Today, that advice doesn’t change. Yes, the pressure is off from Google. Yes, there is no longer a hard deadline looming over the marketing industry. But those facts don’t change the incredible value that moving from third-party to first-party data can bring to your marketing campaigns. Privacy Remains Priority Regardless of Google’s decision, privacy remains essential to customers. In fact, our 2024 research shows that one in three consumers (37%) view maintaining control over their personal privacy as a top priority. Another third (32%) will stop buying from a brand they were previously loyal to if it fails to treat their data responsibly. While Google may have moved away from the total abolition of cookies, it still refuses to recommend them as a reliable, privacy-first data source. As Anthony...

---

### Mobile Optimization: What It Is & How to Do It Successfully

> Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance.

- Published: 2024-06-10
- Modified: 2024-06-18
- URL: https://emarsystest.com/learn/blog/mobile-optimization-strategies/
- Categories: General, How to
- Tags: mobile marketing, SMS marketing
- Translation Priorities: Optional

Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance.

Year after year, the functionality and sophistication of mobile technology increases. With more customers using mobile devices and channels than ever before, it’s never been more important for marketers to evaluate the strength of their mobile offering and take steps to improve it. In this article, we’re going to cover all things mobile optimization, from fundamental definitions to actionable advice you can use to improve the browsing experience for your on-the-go users.   What is Mobile Optimization? Mobile optimization is the process of ensuring that visitors accessing a website from mobile devices have an experience optimized for mobile use. This process is usually broken down into four key elements:  1. Responsive design: Focused on building your website so it adjusts dynamically, based on the screen size and orientation of the user's device. 2. Fast load times: Because nobody wants to stare at a blank page, least of all mobile users who are on the go.   3. Touch-friendly navigation: Designed to make sure navigating the website is quick and easy. This can involve making sure buttons and links are easily tappable and spaced appropriately. 4. Readable content: Focused on making sure the content on your site is easily readable without pinching to zoom.   When mobile optimization is done correctly, it'll yield results from increased Google search rankings to better conversions.   Why Is Mobile Optimization So Important?   Today’s marketers are faced with the challenge of optimizing content across multiple channels, and mobile is one of the most important because of the huge part...

---

### How to Build Loyalty and Trust with Brand Transparency

> Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business.

- Published: 2024-06-07
- Modified: 2024-07-10
- URL: https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/
- Categories: Actionable Insights
- Tags: brand transparency, customer loyalty
- Translation Priorities: Optional

Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business.

There’s been a long-overdue sea change in marketing: Customers are now in control of the relationships with brands, not the other way around. Their standards for brand transparency are high and their tolerance for lackluster experiences is low. Dissatisfied customers quickly move on to other brands. If you want lifelong, loyal customers, you must meet their expectations.   And while lasting relationships with today’s customers are contingent on your brand’s ability to deliver highly relevant, contextual, personalized experiences, there’s another critical factor that cannot be overlooked: trust. If customers can’t trust your brand, you can’t have their business.   Earning a customer’s trust — and in turn, their loyalty — starts with being transparent. So if your goal is to increase customer loyalty, brand transparency is absolutely essential. What is Brand Transparency? Brand transparency is all about being open and honest when it comes to your products, your pricing, your values, and how you do business overall. It gives customers a view into what your company is all about. Google recently cited brand transparency as a critical competitive differentiator. "Over 90% of consumers say transparency by a brand is important to their purchase decisions. " (Forbes) Transparency is conveyed through your openness, your communication, your company’s degree of accessibility (and how available its people are), and even your willingness to acknowledge and admit mistakes.   Businesses aren’t always perfect, and not everything goes to plan. So whether you abruptly change prices, remove or change a popular service, accidently deliver a faulty product, or send...

---

### 3 Innovative Ways to Leverage Gamification in Your Digital Marketing (with Odicci)

> Grab attention, drive engagement and secure sales across your digital channels with gamification. Here's how.

- Published: 2024-05-03
- Modified: 2024-05-07
- URL: https://emarsystest.com/learn/blog/ways-to-leverage-gamification-in-your-digital-marketing-odicci/
- Categories: Guides, How to
- Tags: customer engagement, marketing strategy
- Translation Priorities: Optional

Grab attention, drive engagement and secure sales across your digital channels with gamification. Here's how. 

Customer data doesn’t come easy. Gone are the days where a simple pop-up form would have customers parting with their personal information at incredible rates in exchange for a one-size-fits-all 10% discount.   If you want the data you need to personalize your marketing, you need to up your data capture game. That means pumping up the perceived value your customers get from engaging with your brand, and making the experience fun.   This is where gamification comes in – and it’s Odicci’s backyard. In this article, we’ll share 3 new ways for you to transform your stagnant data capture strategy into a fun experience that has the data points you need flying in.   What is Gamification in Digital Marketing?   Gamification in marketing refers to the strategy of applying game-design elements and game principles in non-game contexts to enhance consumer interaction and engagement. This technique leverages the natural human psychological predisposition for gaming to influence consumer behavior.   Here are some key aspects of how gamification is used in marketing: Engagement: By adding mechanics like points, badges, leaderboards, challenges and rewards, gamification boosts engagement by making marketing experiences more fun.   Behavioral motivation: By setting up systems of rewards and achievements, gamification gives your customers an engaging nudge towards the actions you want them to take, such as visiting the store, trying out a new product line, or leaving a review.   Customer loyalty: Rewards and achievements can foster customer loyalty – the lifeblood of any thriving business. By gaining a sense of achievement and...

---

### SAP Emarsys February 2024 Product Release: Unlock Productivity and Expand Reach with New Channels, Workflows and AI Innovations

> Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes.

- Published: 2024-02-28
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/
- Categories: Actionable Insights
- Translation Priorities: Optional

Welcome to Emarsys’ latest product release blog! As we continue our commitment to empower businesses with cutting-edge solutions, we're thrilled to unveil our most recent enhancements and new innovations designed to elevate the user experience and drive more successful business outcomes. In this release, we've focused on refining our platform to deliver enhanced functionality, seamless integration, and unparalleled performance through investments in omnichannel integrations, scalable infrastructure, generative AI and much more. Whether you're a marketing professional, a sales leader, or an operations manager, these new features are designed to streamline workflows, boost productivity, and maximize results. So, without further ado, let's drive into the exciting enhancements in Emarsys' latest product update. Stay Connected with New Features That Drive Omnichannel Excellence At Emarsys, we understand the crucial role of omnichannel excellence to foster meaningful interactions with customers across all their preferred channels and fuel sustained growth.   From enhancements to our new mobile wallet functionality to leveraging customized URLs in SMS campaigns and seamlessly integrating LinkedIn Digital Ads, our aim at Emarsys, as always, is to empower marketers with tools to maximize engagement across every touchpoint. 1. Mobile Wallet Enhancements Mobile Wallet enables our customers to create and distribute pass campaigns to the Apple and Google Mobile Wallet apps via parent channels such as Email, In-app, and Web. Wallet passes were designed to provide convenience for consumers with quick access to their loyalty pass or voucher code, but also give marketers opportunities to gather more data about the customer’s experience in the...

---

### CEO Insights: 5 Key Learnings from The Omnichannel Difference Report 

> CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024.

- Published: 2024-02-12
- Modified: 2024-03-12
- URL: https://emarsystest.com/learn/blog/omnichannel-difference-insights/
- Categories: Actionable Insights, Innovative Perspectives
- Tags: customer engagement, omnichannel marketing, personalization
- Translation Priorities: Optional

CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024.

SAP Emarsys CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024. At SAP Emarsys, we’re obsessed with omnichannel marketing. That’s why, when the opportunity to revamp our industry-leading whitepaper, The Omnichannel Difference, came up, we simply couldn’t resist. Compiled from surveys of over 161 manager-level and above respondents from consumer-focused businesses, The Omnichannel Difference report is an exploration into how the most customer-obsessed companies deliver on the value of omnichannel. Packed full of statistics and valuable insights, it’s a must-have for any marketer exploring the impact of true omnichannel marketing. In this exclusive interview, Megan Hostetler, Director of Product Marketing at SAP Emarsys, delves into some of her favorite statistics from the report, sharing them with CEO Joanna Milliken for her expert insight. Let’s take a look. Insight 1: Omnichannel Efforts Yield Tangible Business Benefits  https://emarsys. wistia. com/medias/tnszkf0s34 The Omnichannel Difference found: 46% of respondents noted increased customer lifetime value due to the depth of omnichannel customer engagement.   💡 Key insight: Omnichannel marketing isn’t just a buzzword — it’s your key to delivering value, both for your business and your customers. Think about it — your customers are everywhere, switching channels like they change clothes. They expect you to keep up, to be there, wherever “there” is for them. It's not just about being present across key channels. It's about being smart about where and how you show up, and this is the core principle of omnichannel marketing. It's proven, it's...

---

### Customer Retention and Loyalty: Key Differences and Strategies in 2024

> From definitions to proven strategies, discover everything you need to drive retention and loyalty in 2024.

- Published: 2024-01-17
- Modified: 2024-02-26
- URL: https://emarsystest.com/learn/blog/customer-retention-loyalty-strategies/
- Categories: Guides
- Tags: customer loyalty, marketing strategy, trends
- Translation Priorities: Optional

From definitions to proven strategies, discover everything you need to drive retention and loyalty in 2024.

In the last five years, “customer acquisition costs have increased nearly 60%,” and today’s merchants, on average, now “lose $29 for every new customer acquired. ” This statistic from Business Wire paints a picture of the stark reality marketers are faced with in 2024. Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today.   With an increasingly complex marketing landscape, and sky-high customer expectations, how can you drive the results your business demands?   The answer lies in retention and loyalty. In this blog post, we dive deep into the retention and loyalty landscape, laying out the trends and strategies you need to know to keep your customers coming back in 2024. What is Customer Retention? Customer retention refers to the strategies and actions a business takes to maintain and increase the number of its existing customers.   This involves ensuring customer satisfaction, fostering loyalty, and creating long-term relationships, so that customers continue to purchase from the business rather than switching to competitors.   Effective customer retention results in repeat sales and increased customer lifetime value, but it goes beyond this. True customer retention is about empowering your customers to be ambassadors to your brand and driving positive word-of-mouth referrals, which are crucial for a business's long-term success and profitability. 7 emerging trends shaping customer retention strategies From leveraging cutting-edge technologies to embracing ethical practices, these trends are a roadmap for businesses looking to foster deeper customer loyalty and...

---

### SAP Emarsys Emerges as a Leader: An Analysis of our Q4 2023 G2 Ratings 

> SAP Emarsys G2 Ratings continue to demonstrate the high level of customer satisfaction in key areas important to marketers.

- Published: 2024-01-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/
- Categories: Behind the Tech, SAP Emarsys Applied
- Translation Priorities: Optional

Topping off a successful 2023, we are gratified that Emarsys has once again been recognized as a distinguished leader in the Q4 G2 ratings. Our focus continues to be on providing tools and support for brands that are committed to serving their customers well. That’s why it’s critical for us to hear your feedback and incorporate it into all we do. That’s one of the reasons we look forward to hearing what customers have to say on our G2 reviews.   For this round of reviews, we were delighted to be recognized as a frontrunner in several of the categories that mean the most to us, including personalization engine, e-commerce personalization, transactional emails, customer journey analytics, loyalty management, and SMS marketing, among others.   Want to know more? Here are some highlights: The Overview In Q4, Emarsys was featured in over 318 reports. We earned more than 40 badges, 31 of which are leader badges. Once again, we were recognized as a leader in enterprise, mid-market, and small business marketing, which exemplifies the range of out platform. We were mentioned in 26 new reports. Our focus on serving our users well was noted by our customers, which is confirmation that our work to listen and continuously upgrade our platform pays off!   Let’s look at some of the areas in which Emarsys earned praise: Ease of Use A common thread in the feedback we received this quarter was about the ease of use of our platform. One user stated, “It is definitely an...

---

### SAP Emarsys Research Report: The Rise of the Mobile Wallet

> New research from SAP Emarsys reveals how today's consumers are using mobile wallets to shop, engage, and stay connected with brands they love.

- Published: 2023-06-06
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-research-report-the-rise-of-the-mobile-wallet/
- Categories: Actionable Insights, General
- Tags: mobile marketing, omnichannel marketing
- Translation Priorities: Optional

New challenges continue to emerge for today’s brand marketers as they look to connect with customers and foster lasting relationships.   For one, customers are more discerning and savvier than ever — their expectations are high, while their patience for generic, clunky shopping experiences is low. On top of that, the explosion of new channels during the past few years requires marketing teams to constantly evolve their strategies and incorporate new touchpoints into their marketing mixes.   Of the many newer channels increasing in popularity, one in particular stands apart in terms of untapped potential and opportunity: mobile wallet.   Mobile wallet usage has been steadily increasing in recent years, having now reached and exceeded $55,679 billion in global market value — and that value will continue to grow. But the use case for mobile wallets now extends beyond payment alone. Customers today are finding that mobile wallets are an easy and convenient way to store loyalty cards, organize vouchers, and redeem coupons — particularly in physical retail stores. Brands, in turn, find that mobile wallets offer a new way to reach a wide audience of mobile users, without needing an app.   SAP Emarsys recently expanded their suite of mobile capabilities with the launch of Mobile Wallet, which enables marketers to engage mobile customers anywhere with 1:1 experiences and unlocks a host of new use cases to enhance their omnichannel marketing strategies. But to get a deeper understanding of the customer perspective, SAP Emarsys conducted consumer research to learn more about how consumers...

---

### How to Use Facebook Ads Across the Customer Lifecycle to Enhance Your Omnichannel Strategy 

> Learn how marketers are leveraging dynamic Facebook ads to drive engagement in 2022. Read more.

- Published: 2022-07-12
- Modified: 2022-07-15
- URL: https://emarsystest.com/learn/blog/facebook-ads/
- Categories: General
- Tags: CRM ads, facebook ads
- Translation Priorities: Optional

Learn the ins and outs of Facebook ads for 2022.

With Facebook ads, you'll be able to reach a global audience in one of the most cost-effective ways available today.   At least 3 million businesses are active on Facebook every day, with more than 2. 5 billion registered users. Although it may appear that we are entering dangerous seas, the truth is that it’s never been a better time to establish a digital ads strategy and promote on Facebook. Integration of CRM with Facebook Ads Create and maintain relationships with present and potential customers using Emarsys’ CRM ads. By integrating your CRM with Facebook, you can follow up on leads more quickly, nurture contacts in your CRM, and drive  conversion across the customer lifecycle. How to Use Facebook Ads to Acquire Customers On Facebook, there are an estimated 8 million companies that can be classified as "active advertisers" (which means they spend money on Facebook ads to promote their products and services). Following are some ways to rapidly expand your customer base by using Facebook ads. Acquire more valuable leads with lookalike audiences With new customer acquisition being harder than ever, it’s even more important for marketers to deliver relevant and engaging content from the very first engagement with a potential customer.  Marketers who have connected channels and data are able to capitalize on everything they know about their customers and use that data to find similar, high-value customers. For instance, Emarsys users that leverage CRM ads can check for user profiles associated with email addresses or mobile phone numbers (or both)...

---

### 5 Reasons to Switch to a Customer-Centric (not Channel-Focused) Strategy

> Learn five big reasons to switch to a customer-centric strategy rather than a channel-focused one. Read more.

- Published: 2022-06-06
- Modified: 2022-06-06
- URL: https://emarsystest.com/learn/blog/customer-centric-strategy/
- Categories: General
- Tags: personalization
- Translation Priorities: Optional

This article is the fourth in our 6 Pillars of Cross-Channel Personalization series. Grab your copy of the full-length whitepaper breaking down all six pillars here. In today’s day and age, meeting customers where they are means almost everything. Many retailers believe that a channel-focused strategy will allow them to tout themselves as “omnichannel” or as a multichannel retailer. However, they are highly mistaken in this thinking. Making the transition to a customer-centric strategy is one that just might save your business with the uncertain times to come.   Why Your Business Needs to Switch to a Customer-Centric Strategy In this post, we’ll explain the five main reasons to switch to a customer-centric strategy, rather than a channel-focused one.   Customers See a Singular Picture No matter how many channels in your marketing arsenal, ... the customer is not going to applaud or credit you for having them. The customer will view it all as just one holistic experience to spur them to purchase your product or service.   So, if you focus on social media as your only marketing channel, even done well, you might be losing out on others who are not fond of social media (even within your target audience segment).    On the other hand, if someone who views your ads on social media hears their mother saying she also saw an advertisement for the same product on television, they will undoubtedly be impressed as they will see how widely known your brand is. That is why it is important...

---

### Modernizing Customer Engagement Like a Jedi Master

> Learn how to prepare for the future of customer engagement, challenges related to it, and how retailers are going to manage the intersection between customer service, experience, and acquisition.

- Published: 2022-05-14
- Modified: 2022-05-14
- URL: https://emarsystest.com/learn/blog/modernizing-customer-engagement-jedi-master/
- Categories: General
- Tags: artificial intelligence marketing, customer engagement
- Translation Priorities: Optional

This is a recap blog post for the webinar streamed live by CommerceNext on May 4, 2022, which is also known as Star Wars Day. The objective of the webinar was to prepare for the future customer engagement, the challenges related to it, and how retailers are going to manage the intersection between customer service, experience, and acquisition. The panelists of the webinar were: Anna Brian Lee, VP, Global Member Marketing, WWDana Schwartz, SVP, Global Direct to Consumer & Digital, KEENBenita Johnson, Sr Gift Card Manager, Home ChefJohn Grech, Chief Commercial Officer, GiftNowModerated by Scott Silverman, Co-Founder, CommerceNext It's no surprise that digital retailing is rapidly evolving. After every year or two, something entirely new emerges as the next milestone driven by consumer behavior in the retail market. Long gone are the days when you can just optimize a really simple funnel and try to get that add-to-cart action at the end of it. Today’s world is not that simple. Here are a few key takeaways we learned from the webinar. More to Optimize than ‘Add to Cart’ Yes, the goal of creating a transaction is still the intent, but the way people discover, begin their journey, and pass through the gates of conversion is entirely different and even more complex than ever. Growth and LTV in digital retailing are at the intersection of customer experience, customer acquisition, and customer service. The need to access all digital strategies to serve the unique shopping behavior of today’s modern consumer is vital... .

---

### Customer Loyalty vs Brand Loyalty: What’s the Difference?

> Discover the difference between customer loyalty and brand loyalty in marketing. Learn how they differ and why they are important for businesses.

- Published: 2022-04-27
- Modified: 2023-04-27
- URL: https://emarsystest.com/learn/blog/customer-loyalty-brand-loyalty/
- Categories: Innovative Perspectives
- Tags: brand loyalty, customer loyalty
- Translation Priorities: Optional

Customer Loyalty vs Brand Loyalty: What’s the Difference?   With rising customer acquisition costs, growing competition and the death of the 3rd-party cookie, making the most of the customers you have is more important to e-commerce and DTC brands than ever before.   The key to invaluable repeat business is loyalty. However, there’s a difference between customer and brand loyalty — and knowing it could be the difference between scaling your store and struggling to keep up. In this article, we dive into the differences between customer and brand loyalty, and present actionable advice on how you can start building both.   What Is Customer Loyalty?   Customer loyalty describes a consumer’s commitment to your brand, often stemming from a positive experience that keeps them buying the same product from your business over and over. These customers will naturally recommend your products to their friends and family and are imperative to your brand’s success. However, since your customers are only engaging with your brand based solely on the benefits of a single product, they don’t have any tangible connection to your brand.   As a result, they’re easily influenced by competing brands who are willing to offer similar products at a lower RRP, meaning the market landscape can quickly turn to a race to the lowest price. It’s for this reason that some brands focused purely on customer loyalty end up seeing lower profit margins.   What Is Brand Loyalty?   Brand loyalty is built on stronger foundations than customer loyalty. It represents the end-to-end experience, reputation,...

---

### How to Use Data to Drive Cross-Channel Personalization

> Cross-channel personalization allows marketers to deliver a seamless customer experience via any and every avenue. Read more.

- Published: 2022-04-25
- Modified: 2023-04-12
- URL: https://emarsystest.com/learn/blog/use-data-cross-channel-personalization/
- Categories: Actionable Insights
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

This article is the first in our Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. As knowledge becomes more accessible, companies' efficacy diminishes. With so much noise competing for their attention, customers no longer respond to mass marketing to discover items and services.   Retail companies must now enhance their brand voice and give value that consumers cannot get from self-service.   Marketers: it’s time to start thinking about omnichannel relevancy and how the four pillars of relevance may help you maximize your brand strategy. What is a Cross-Channel Marketing Strategy? Cross-channel marketing refers to using many marketing channels to deliver a seamless customer experience for your target audience.   The message should be sent from one channel to the next in a logical progression. Through individualized people-based marketing, marketers can develop in-depth profiles of their consumers while also increasing customer loyalty by connecting with them at several contact points. Marketers must be aware of the platforms their consumers are using and at what times they are doing so. By applying this data to their campaign strategies, marketers can reach their customers where they are.   The only way to give your customers a more detailed and personalized experience is to be present across key channels. Cross-channel personalization allows you to make more meaningful moments at every step of the customer's interaction with your brand. The Growing Need for Omnichannel Marketing In the B2C ecosystem, cross-channel marketing technology serves as the execution engine...

---

### How to Implement Incentive Strategies Across the Customer Lifecycle

> Discounts and incentives can be one of the most powerful tools in the arsenal of email marketing teams. Learn more!

- Published: 2022-03-22
- Modified: 2023-10-21
- URL: https://emarsystest.com/learn/blog/incentives-customer-lifecycle/
- Categories: SAP Emarsys Applied
- Tags: customer lifecycle marketing, incentive recommendations
- Translation Priorities: Optional

This article is part of the Performance Series. You can watch the other webinars from Q1 on the webinars page, here. Discounts are one of the most powerful tools in the arsenal of an email marketer. They can pull a customer back from the brink of being inactive, or jump start someone who just signed up into making that all-important first purchase.   But if used too bluntly or too frequently, discounts can dilute a brand or product, and thus lose their effectiveness. This is why it’s vital to have a strategy when using discounts or any other type of incentive so that they’re always tailored to specific audiences within the customer lifecycle. That way the audience can actually become more engaged overall, instead of solely being engaged when a discount is involved. Related: Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty Asking the Right Questions Incentives provide the best value if they lead to an increase in customer lifetime value (CLTV). You can always ask pointed questions about current campaigns to see whether you’ve built incentive programs with that goal in mind, including: If you give someone their biggest discount in a Welcome program right after opting in, are you rewarding customer engagement or just promoting sign up? Will a contact going through this program be just as rewarded for a one-and-done purchase as they would if they were an active buyer?   Likewise, other types of incentives could promote brand loyalty that translates to a...

---

### Why AI Will Create (Not Take) Roles on Your Marketing Team

> AI can automate tasks your marketing team shouldn’t be doing in the first place. Learn 4 ways AI helps your team.

- Published: 2022-03-16
- Modified: 2022-03-16
- URL: https://emarsystest.com/learn/blog/why-ai-will-create-marketing-roles/
- Categories: General
- Translation Priorities: Optional

This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. ________________ AI is here to stay. Marketers have to adapt sooner than later because AI systems will become more integral to the role as time ticks on. While some marketers succumb to the stories of fear surrounding the technology, others embrace it. It's time to learn to partner with AI and let it help (not hurt) our organizations.   AI empowers marketing teams to execute on intelligent personalization, which requires advanced segmentation based on behavior and purchase history, as well as fully unified data sets. It also helps to deliver personalized content in real time, at the exact moment it will make the most impact on the customer.   With so much that AI does, and can do, there’s one thing we want to make clear right now: AI won’t take roles on your marketing team... in fact, it will create them. How AI Adds Value to Marketing Teams Imagine trying to do intelligent, real-time personalization with the limited manpower you have at your disposal. To do as a human what a machine could do in a fraction of the time and cost, you’d have to: Arrive at work early to analyze each and every customer segment and then identify which ones you should prioritize that day, week, and yearStay up all night, plied with caffeine, to sift through endless...

---

### Marketing Automation: Free Your Marketing Humans to Do What They Love

> Automation helps save time, money, and resources. This post explores ways to eliminate the repetitious aspects of your job with automation.

- Published: 2022-03-02
- Modified: 2022-03-03
- URL: https://emarsystest.com/learn/blog/marketing-automation-free-your-humans/
- Categories: Actionable Insights
- Tags: automated personalization, automation
- Translation Priorities: Optional

This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. ________________ According to our survey, 57% of marketers say they wish they had more time in the day. As the data proves, there’s simply too much to do and not enough bandwidth to do it.   That’s not just because you’re a human being who needs to balance work with eating, sleeping, socializing, or enjoying hobbies – but also because you’re a marketer, which means your plate of responsibilities is overflowing. So out of the precious little time marketers have to get all their tasks completed, where do they spend it? For more than half (55%) of marketers, it goes into working with tools across channels.   But much of the work that goes into cross-channel marketing execution can be easily automated, saving your team time and effort.   Marketing automation can free your team from having to do basic day-to-day marketing activities, giving them more time to focus on strategy, creative, and customer communications. It’s critical for building relationships with customers and accelerating business results, which is why it’s one of the key priorities top marketers are focused on to drive customer engagement in 2022. Free the Creator Within  Your ability to be creative is your most important attribute as a marketer.   But if you’re looking for a way to waste your creative gifts and energy, look no further than...

---

### How Retail Companies Can Guide the Entire Customer Journey

> Organizations MUST PROVIDE a seamless, compelling customer experience or risk losing out to competitors that understand how to. Learn how.

- Published: 2022-02-11
- Modified: 2022-02-15
- URL: https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/
- Categories: General
- Translation Priorities: Optional

This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. It’s incumbent upon marketers to dictate the customer’s experience with their company. The sweet spot for all marketers  to aim for is at the intersection of personalization, CX, and VoC.   According to influential economist and Harvard Business School professor Theodore Levitt, the purpose of all businesses is to "find and keep customers," and marketing is critical in assisting businesses in accomplishing this goal. Marketing is more than just advertising, selling products, and collecting money. Marketing adds value by connecting people with things, customers with businesses. Marketers must adopt a customer-centric approach and strive to make quick, early contact with customers and move them through all stages of the lifecycle – acquisition, growth, retention and win back – through various marketing activities to boost lifetime customer value. ➤ Pro Tip: Using AI Segments in the Emarsys Customer Engagement Platform, it is now possible to tailor the timing of your lifecycle marketing programs to meet the customer where they are in the buying cycle, instead of treating every customer the same. AI segments can help identify the behaviors leading up to conversion or churn and effectively time your outbound messaging to match each customer’s unique cadence of spending.   What is the Function of a Marketing Organization? On a broader scope, the objective of marketing is to identify, satisfy, and retain...

---

### A Look Back at Our Top 5 Product Innovations from 2021

> Discover the top five 2021 SAP Emarsys product innovations that our clients are using to power customer engagement and drive business results.

- Published: 2022-01-13
- Modified: 2023-04-12
- URL: https://emarsystest.com/learn/blog/top-five-emarsys-product-innovations-2021/
- Categories: General, SAP Emarsys Applied
- Tags: customer engagement, omnichannel marketing, product innovation
- Translation Priorities: Optional

We’ve officially kicked off 2022 at Emarsys, and much like every new year for our company, we feel a tremendous sense of excitement. As a company that values innovation, the new year is an opportunity to focus on new ways to grow, new ways to serve clients, and new ways to improve the Emarsys customer engagement platform. But before we get too far into 2022 and the promising things to come, let’s take a moment to reflect on some of the new and enhanced features we’ve added in the past year. Here are the top five product innovations we released in 2021 that our clients have been most excited to use in their day-to-day marketing.   1. Web Push  “The right message, on the right channel, at the right time” is a sentiment that should be top-of-mind when delivering 1:1 personalized experiences. Every channel you have is a unique way to connect with customers, and when a new channel is available to you, it means more opportunity to build relationships.   The Web Push and Web Channel In-Session Upsell features we released in 2021 gave our clients that opportunity.   Web Push The Web Push feature allows you to send browser push messages as a separate channel. These push messages are received by your customers while active in their desktop or mobile browser, even if they aren’t on your website.   Emarsys clients love this feature because they can keep customers updated with order info, company news, or other relevant information. This is an...

---

### Dear Santa: What Consumers Wish for This Holiday Season

> Research from IMRG and SAP Emarsys shows where consumers' minds are heading into the 2021 holidays. Get a last-minute sneak peak. Read it now!

- Published: 2021-12-22
- Modified: 2021-12-22
- URL: https://emarsystest.com/learn/blog/what-consumers-want-2021-holiday-season/
- Categories: General
- Translation Priorities: Optional

The holidays are a time of giving, family, and fellowship. Each consumer who embarks on the shopping journey wants to impress their loved ones with the effort and thought that goes into their holiday gifts and events.   It is often a stressful time of year for consumers because they all want everything to be just perfect. Yet, it’s all too common for brands to forget about what these consumers need in order to make their shopping experiences perfect. So, what do consumers want this holiday season? Together with IMRG, we surveyed consumers to find out. This report brings together data and insights to ensure holiday success for you, your customers, and your business. The Research Eight questions were asked to 2,000 UK respondents in order to gauge consumer sentiment ahead of the most important time of the year. We asked customers if they were excited for the period ahead and what concerns they had about the holiday season. After two years of unprecedented change in the world, we were left with one simple question... What exactly is on everyone’s Christmas wish list this year? A Fun, Happy and Personal Shopping Experience All over the world, there are people who find shopping, in and of itself, fun and exciting. However, others aren’t as excited about shopping, especially during the holiday season. Here are just some of the concerns: More than 10% of people are concerned with overspending this year, and nearly 15% are worried about costs if they should have to...

---

### Holiday Shopping Stats 2021: What Consumers Expect from Brands for Christmas

> SAP Emarsys teamed up with IMRG to see what consumer expectations were for 2021. See what we discovered. Learn more!

- Published: 2021-11-23
- Modified: 2021-11-30
- URL: https://emarsystest.com/learn/blog/holiday-shopping-stats-2021/
- Categories: Innovative Perspectives
- Tags: 2021 holiday retail stats, christmas, holiday marketing, holiday shopping
- Translation Priorities: Optional

Last year’s holiday season was something the likes of which none of us had ever seen. COVID-19 impacted everything for people all over the world, not the least of which were spending habits and budgets. As such, many consumers began to change what they expected from the businesses they frequent and the purchases they make, particularly during the holidays. Consumers also had to change their approach to shopping and their concerns regarding their purchases and spending. This change can make the approaching holiday season a nerve-racking time for anyone on the selling end of the marketing exchange. So, what do marketers need to know about consumer expectations for the 2021 holiday season? We’ve divided the answer to that question into two parts: the ways in which expectations and concerns have changed for the upcoming holidays, and the crucial “411” for marketers to sufficiently adapt to these changes and have the most successful holiday season possible. The Recent Expectations and Concerns of Consumers When trying to predict what customers want from year to year, business owners must consider recent trends and economic factors. But the easiest way to learn what consumers want is, of course, to simply ask them! With that in mind, we surveyed consumers to ask them about their fears and expectations, and we hope the data will be of some benefit to you this holiday season. Consumers’ approach to Christmas shopping It may come as a surprise that fewer consumers are going all out this holiday season than...

---

### 6 Marketing Automation Best Practices to Drive Success

> Are you getting the most out of your marketing automation? Learn tips to tap into the full potential of your platform's capabilities.

- Published: 2021-11-19
- Modified: 2024-01-24
- URL: https://emarsystest.com/learn/blog/6-marketing-automation-best-practices/
- Categories: Actionable Insights
- Tags: automation, marketing automation
- Translation Priorities: Optional

Are you looking for innovative e-commerce marketing automation best practices? Do you want to convert visitors into loyal customers that keep coming back? As your business grows, managing 1-to-1 connections using common manual tools becomes more challenging. This is precisely where marketing automation comes in. Digital marketing is highly essential for every type of business, but even more so for e-commerce brands. The acceptance — and widespread adoption — of marketing automation best practices or technology is rising at an astonishing rate. As a retail brand, you can optimize your marketing efforts to drive targeted visitors to your website. This allows them to readily discover, consider, and even make purchases without leaving their homes. The strategy helps boost your business as you effectively engage with all your customers and steer them successfully through your sales funnel. Marketing automation has become essential in this regard. Mechanized systems take the grunt work off of your team and also create personalized and efficient communication from your brand. You’ll reach and engage with potential and long-time customers using minimal recurring effort. But what, exactly, is marketing automation? How can you leverage e-commerce marketing automation best practices to boost sales and revenue? What Is Marketing Automation? Marketing automation involves using web-based services or software to efficiently plan, implement, manage, and automate highly repetitive marketing tasks across multiple channels. This boosts return on investment (ROI), saves time, optimizes costs, and improves customer loyalty. E-commerce marketing automation best practices can also help you discover new streams of...

---

### 3 Expert Tips for Crafting a Holiday Marketing Strategy That Delivers Results

> Drive growth and revenue during Q4 with these 3 holiday marketing tips from retail & e-commerce experts, as shared during Retail Revival.

- Published: 2021-11-19
- Modified: 2021-11-19
- URL: https://emarsystest.com/learn/blog/3-expert-tips-for-crafting-a-holiday-marketing-strategy-that-delivers-results/
- Categories: Actionable Insights, General
- Translation Priorities: Optional

The holiday shopping season is a critical time for marketers, for obvious reasons: More customers are shopping, they’re more primed to spend, and they’re more receptive to your marketing promotions.   The best brand marketers know that it’s an important opportunity to win new customers and potentially start them on a journey extending well beyond their holiday shopping and on a path to becoming a loyal, lifelong customer. So if your goal is to increase growth and revenue for your brand, having a sound holiday customer engagement strategy in place is vital.   During our Retail Revival event, industry leaders and retail and e-commerce experts from across the globe shared their favorite marketing strategies and insights for increasing customer engagement and business outcomes — including tips for a successful holiday season.   Here are three pro tips we learned that are sure to help you craft a holiday marketing strategy that delivers results. Tip #1: Focus on the Whole Season, Not Just a Few Big Days Black Friday. Cyber Monday. These are individual pieces of a larger holiday marketing puzzle. You’ll have a bulk of bargain hunters and price-savvy shoppers who hone in on these big promotional events because they’re looking for the best deal possible. Yes, engage them and provide the best experience possible to win their business. But keep the entire Q4 holiday shopping season in view.   Your campaigns for Black Friday and Cyber Monday have likely been locked in and fixed for some time now (although with a more agile...

---

### ESP Evolution: What the Next Generation of Email Marketing Looks Like

> What does the next generation of email marketing look like? Read on to explore tips and insights from SAP Emarsys.

- Published: 2021-10-20
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/esp-evolution-what-the-next-generation-of-email-marketing-looks-like/
- Categories: General, SAP Emarsys Applied
- Tags: email, email marketing
- Translation Priorities: Optional

Email marketing has come a long way. Since the first unsolicited mass marketing email was sent in 1978, email marketing and the strategy behind it have advanced significantly. But as new channels arrive and customers discover new and novel ways to access brands, email is often taken for granted.   The fact is, email is perhaps the most critical channel for engaging customers and driving revenue. Recent research from Emarsys shows that “100% of marketers believe email is the most important channel for reaching Black Friday shoppers. ” Furthermore, martech as a whole has evolved considerably, and today’s email service providers allow marketers to do some incredibly advanced things.   Email is here to stay, but as we enter the next generation of email marketing, the means of using email to engage more customers and increase growth and revenue becomes much more sophisticated.   Let’s examine what the next generation of email marketing looks like. 6 Considerations for Next-Gen Email Marketing  The next generation of email marketing isn’t tech stacks bloated with bells and whistles. It’s about having the right strategy and technology in place to connect with customers on a 1:1 level and drive business results.   If you’re looking for a solution to bring your email marketing into the next generation, here are six key considerations to keep in mind.   Multichannel Focus As a primary digital marketing channel, email won’t be displaced anytime soon. But that doesn’t mean you should solely focus on email to the detriment of your other channels. To satisfy...

---

### 7 Retail Strategies for Effective Cross-Selling and Upselling

> Cross selling and upselling are key strategies to get more revenue from customers, but how do you know when to implement them? Read more!

- Published: 2021-09-30
- Modified: 2023-05-25
- URL: https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/
- Categories: Actionable Insights
- Tags: cross sell, ecommerce trends, upsell
- Translation Priorities: Optional

It’s time to change our customers’ perspectives about the buying process (and ours, as retail marketing pros, when it comes to the sales process).   We’ve all heard some of the negative connotations associated with  “cross selling” and “upselling”, such as unethical sales strategies, pushy sales people, and rambling irrelevant sales pitches.   In reality, it is our job as salespeople to understand if and how additional products or services could benefit our customers (or potential customers) and present it to them so they see the value in adding to their purchase. Customers have already trusted you enough to buy from you, so use that trust to uncover additional needs which will ultimately increase the sale and benefit your wallet and their experience. People buy for their needs, not yours. Cross selling and upselling are key strategies to bring in more revenue from customers, but how do you know if and when to implement them? How do you increase revenue effectively using these strategies? Let’s explore. The Difference Between Cross Selling and Upselling In general upsells aim to get buyers to spend more in a single transaction by presenting a more appealing, albeit more expensive, package or product. Cross-selling means conveniently offering related or helpful products to address other needs, tasks or wants that likely accompany a shopper’s initial purchase or cart. Image source: eggflow Let’s use an easy analogy with a cell phone service plan. A potential new customer comes in to sign up for a phone plan. While going through...

---

### 3 Ways Personalized Marketing Will Evolve in 2022 According to Analysts

> SAP Emarsys is a Leader in the 2021 Gartner Magic Quadrant™ for Personalization Engines. Do you know where personalization is going? Read up.

- Published: 2021-08-19
- Modified: 2023-08-30
- URL: https://emarsystest.com/learn/blog/3-personalization-trends-2022/
- Categories: Innovative Perspectives
- Tags: gartner, magic quadrant, personalization
- Translation Priorities: Optional

SAP Emarsys is a Leader in the 2021 Gartner Magic Quadrant™ for Personalization Engines. Do you know where personalization is going?

Recent Emarsys data suggests that 2/3 of consumers remain loyal (and frequently purchase from a brand) due to personalized communications. If one out of three consumers view their experience with your brand as less-than-relevant and move on to your competitor, personalized marketing becomes a non-negotiable. In  their Magic Quadrant report Gartner recognised 12 vendors in the Personalization Engines space. and SAP Emarsys was recognised as a Leader. Since personalization is not the kind of thing you want to skimp on — and since we’re coming up quickly on next year already — we’re piggy-backing off the Gartner research to explore where personalized retail marketing is going. The following are three personalization trends you should consider implementing soon as indicated by retail leaders who’ve already done so. 1. An Expansion... of Capabilities and Vendors The global personalization software market is expected to grow from $6. 7 million in 2020 to $1. 8 billion by the end of 2025. The 2020 edition of Scott Brinker’s popularized “Martech 8,000” outlines 1,936 vendors who play in the Content & Experience space alone. The AI-enhanced personalization market will grow at a CAGR of 13%. With so much tech to pick from, already-stressed retailers are on overload. The martech landscape has grown 5,233% in the last 10 years. Most of these vendors claim to offer some aspect of “personalization” (Image: ChiefMarTech. com) Most of these are also point solutions — tools designed to handle one specific use case rather well as opposed to a holistic omni-channel customer engagement platform... .

---

### 10 Abandoned Cart Strategies to Regain Lost Sales [+ Examples]

> Cart abandonment is a very common occurrence. Fortunately, there are proven abandoned cart strategies that can help you regain lost shoppers.

- Published: 2021-08-05
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/cart-abandonment-strategy/
- Categories: How to, Thought Leadership
- Tags: email marketing, shopping cart abdandonment
- Translation Priorities: Optional

I was shocked to learn that 7 out of 10 people who begin a shopping cart on your website will not checkout. Earning just 30% of all interested shoppers aren’t odds worth betting on. Cart abandonment is way more prevalent than we’d like across all industries and the impact can be severe if not addressed. The higher the cart abandonment rate in your industry, the more valuable the right cart abandonment strategies are (Image source) In short, converting customers and inspiring online purchases (especially first-time) is difficult. Breaking through the many emails each of your contacts gets every day isn’t easy either (269 billion emails are sent every day). But, this isn’t just a doom and gloom narrative. We’ll show you exactly how to break through the clutter with the right methods, incentives, and 1:1 content to convert this segment of your audience. This post outlines 10 strategies retailers can take to combat this serious problem and make sure it doesn’t continue for long at theory expense. What is cart abandonment? Cart abandonment occurs when would-be shoppers begin building their collection of desired items with an intent to check out but without making the actual transaction. At this stage in the buying cycle, customers are already engaged with a brand and have shown demonstrative interest in making a purchase. For many online retail businesses, what we call “abandoned cart” is the most effective triggered campaign that can be sent. What are abandoned cart emails? Email is the easiest and most...

---

### 3 Amazing Brand Stories You'll Only Hear at Retail Revival

> Hear how Lounge Underwear, Nourished Life, and Roman Originals drove revenue despite pandemic-induced limitations. Read more.

- Published: 2021-06-04
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/3-retailers-crushing-2021/
- Categories: Actionable Insights
- Tags: retail, retail digital strategy, retail renaissance, retail revival
- Translation Priorities: Optional

In 2020 and into 2021, customers began using more online touch points than ever. If tech advancements initiated this growth then COVID solidified it. But moving forward, it’s about looking ahead and adapting to the inevitable transition to an experience-led digital economy. Staying relevant to customers in the future means understanding their expectations, giving them the freedom to shop anywhere at any time and delivering personalized experiences ensuring value exchange, and converting touchpoints into transactions. One of the most exciting things about Retail Revival is the chance to hear from brands across the globe as they share their stories and discuss some of the most pressing challenges marketers are facing. Three such companies — Lounge Underwear, Nourished Life, and Roman Originals — are merging tech with data to connect with customers across all touchpoints and drive revenue. Let’s check out their stories. Lounge Underwear Increased Sales 250% in 2021 Within 5 years, multinational apparel company Lounge Underwear scaled revenue to $55M. Lounge is a world-renowned success story in B2C fashion. The global pure-play e-com brand — which is just over five years old — has moved locations four times and quadrupled its staff to between 70 and 80 employees this year from about 20 last year. How did they do it? In short, by making data and personalization part of their DNA. Lounge has committed to using data to empower their strategy, and it’s a big reason they: Have grown sales 250% so far in 2021 vs. this same time...

---

### Break Free from the Acquire-and-Convert Paradigm: Market Across the Full Customer Lifecycle

> The acquire-and-convert paradigm will no longer work for marketers who are serious about creating longer-term loyalty. Read more.

- Published: 2021-05-05
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/retention-customer-lifecycle/
- Categories: Actionable Insights
- Tags: customer lifecycle marketing, customer retention
- Translation Priorities: Optional

Customer lifecycle marketing can no longer be an abstraction for e-commerce brands. It’s time to prioritize the entire lifecycle and break away from the acquisition marketing myth. Acquiring new customers is more costly than retaining existing customers. Nurturing, servicing, and helping customers should be at the core of everything you do throughout the entire lifecycle. This post will show you three actionable ways to improve your lifecycle marketing in 2021. You’ll also learn how to reverse old business strategies with new tools and tech, and why many retailers rush instead of patiently retaining. The Acquisition Marketing Myth Marketers are under enormous pressure to deliver results, drive ROI, and produce content. Driving demand for products and services — tasked to the marketing department — stems from a long-held assumption that more marketing means more new sales which equals more business. But more business in the short term does nothing to create sustainable revenue in the long term, nor does it have any correlation to customer lifetime value. "CLTV influences so many things; how much you should spend to acquire customers, what price points your products need to be at, how you measure the impact of promotions and what you need to do to keep your customers engaged and loyal. CLTV covers the entire Lead-to-Loyalty spectrum, which is why it is such an important metric to measure and to optimize. " Rak Singh, SMITH, VP Growth and Optimization Acquisition is a dicey game to bet everything on. The best thing you can do...

---

### 3 Marketing Must-Dos to Succeed in an Ever-Evolving Retail Landscape

> Learn tips for delivering more 1:1 personalized customer experiences and driving business results using first-party data and customer loyalty.

- Published: 2021-03-31
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/3-marketing-must-dos-to-succeed-in-an-ever-evolving-retail-landscape/
- Categories: Actionable Insights
- Translation Priorities: Optional

The most successful retail brands right now are focused on enhancing the digital experience for their customers. This comes as no surprise, considering the rapid digital transformation that began in 2020. No need to rehash the trials and tribulations brought on by the pandemic, but needless to say, it spurred customer demand for satisfying, personalized experiences across any and all channels. And the pressure was placed on retail brands to evolve, and for marketers to deliver. The retail evolution continues now, well into 2021. Retail marketers are putting into practice what was learned from 2020, and adapting to new challenges that 2021 presents, so that they can continue to satisfy customers and drive results for the business.   In a recent webinar, Alex Timlin, SVP Verticals at Emarsys, shared some of the important actions brands must take to succeed in 2021.   Here are a few key takeaways from the session. Be Willing to Pivot During 2020, brands had to pivot to survive. Sometimes, that is easier said than done. But successful brands made these three critical pivots: #1. For better customer engagement, go beyond offers and discounts A hefty discount or flashy sale can get a customer’s attention. But will it really lead to a long-lasting relationship with a customer? Not likely.   Focus on ways to forge connections with customers that don’t require big banner sales events of 50% off coupons. Loyalty programs are a good way to do this, but you can also offer relevant, meaningful, in-the-moment personalization to connect...

---

### Is Your Brand Ready for the Imminent Revival of Retail?

> A revival of retail is imminent. This June, we’re bringing together retail marketing leaders to share their strategies for success.

- Published: 2021-03-16
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/retail-revival-2021/
- Categories: Innovative Perspectives
- Translation Priorities: Optional

Is Your Brand Ready for the Retail Revival? A resurrection of retail is imminent, primed by hard-learned lessons forcing brands to re-examine altered customer journeys in response to a roller coaster 2020. The #1 goal of retailers and brand marketers, now, should be to continue delivering truly remarkable, 100% customer-led interactions that drive business growth despite cultural trends, data regulations, or government mandates. All three are spurring foundational shifts that are shaking the bedrock of what outdated marketing strategies have been built on. This June, we’re bringing together retail leaders and experts to share tools, information, and strategies needed to succeed in this new, customer-centric climate. This post discusses why such a revival of retail is upon us. A Shifting Retail Tide While the in-store shopping experience shifted dramatically in 2020 — with mandated masks, contactless payment, click-and-collect options, limits on in-store shoppers, and social distancing — those who weren’t acclimating to the rise of the digital economy suffered. The Impact of the Pandemic: By the Numbers The landscape of commerce shifted after a devastating economic blow to everyone due to the pandemic. 50 million U. S. workers were laid-off or furloughed during COVID-19. 100,000 U. S. businesses closed their doors permanently.   Spurred by the consumer’s transition to online, e-commerce has grown, reaching $211. 5 billion in Q2, up 32% from Q1 and 45% year-over-year. Surviving the transitory turmoil will require stepping into an entirely new dynamic — one empowered by technology that demands total customer obsession both in-store and online. An influx...

---

### What Valentine’s Day Shopping Trends Tell Us

> New global research from SAP Emarsys reveals holiday shopping trends and habits that will set the tone for customer engagement in 2021. Learn more.

- Published: 2021-02-10
- Modified: 2021-02-10
- URL: https://emarsystest.com/learn/blog/what-valentines-day-shopping-trends-tell-us/
- Categories: Innovative Perspectives
- Tags: holiday shopping, omnichannel customer engagement
- Translation Priorities: Optional

Marketers are used to the anomalous spikes in shopping that occur around holidays. And they understand that a successful holiday season — from a business and marketing perspective — is contingent on their ability to provide highly satisfying and relevant experiences to customers. Get this right, and increased customer growth, loyalty, and revenue will follow.   However, no marketer should take for granted that each year’s holiday will be just like the last. We saw this during the 2020 holiday season where marketers had to quickly adapt to the retail and e-commerce changes caused by the pandemic, resulting in the first ever digital-first Black Friday.   Valentine’s Day is soon approaching, and serves as a great example of a holiday shopping event where contextual, relevant customer experiences are particularly critical. But what will Valentine’s Day look like this year? How will the customer’s approach to Valentine’s Day shopping change — if at all? And what can retail and e-commerce brands expect, not just for this seasonal event, but for the year to follow? New global research on customer shopping trends and habits — conducted by Emarsys — gives us an idea of what marketers can anticipate this year. Here’s a summary of what we learned, based on customer responses in some key global markets. Customers Want to Be Comfy and Casual For United Kingdom shoppers, this year’s Valentine’s Day is all about being comfy and casual. Research shows that loungewear has been the clothing of choice for UK residents since lockdowns began... .

---

### Putting the Customer Front and Center Isn’t a Marketing Platitude, It’s a Winning Business Strategy

> Customers demand 1:1 personalized experiences, and they won’t tolerate status quo marketing. See why the customer must be your top priority.

- Published: 2021-01-21
- Modified: 2023-04-14
- URL: https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/
- Categories: Actionable Insights
- Tags: customer engagement, customer-centric personalization
- Translation Priorities: Optional

In 1993, authors Don Peppers and Martha Rogers, Ph. D. — in their prescient marketing book The One to One Future — predicted that “the future of marketing would focus on individual customers versus mass messaging” (Forbes). At the time, the idea must’ve seemed radical. After all, how could a business (i. e. , a large, national retailer) get to know their customers as individuals and provide them unique, tailor-made experiences? Even if they could, how could they do that at scale, so that the business could continue to grow?   Fast forward to 2021. Not only is this type of marketing possible (yes, even at scale), it’s become a customer expectation. Customers want to be treated as individuals, which means your business should revolve around them.   This year, customers must be the TOP priority. In order to drive growth and revenue, put the customer at the front and center of everything you do. When It Comes to Customers, “Obsession” Is a Good Thing Being customer-focused is a good start. But being customer-obsessed should be the ultimate goal. According to Forrester, a customer-obsessed business will go beyond having a general awareness of who their target customer is, and instead, develop a deep understanding of their customer’s needs, desires, and motivations. This deeper understanding is then used to create and deliver the types of experiences customers demand, while also informing business decisions. But where does this understanding come from? Your customer data, for one. Every touchpoint along your customer’s journey — online and offline —...

---

### The Big List of Essential E-Commerce Marketing Trends for 2021

> 2020 was the year of e-commerce. Explore key takeaways from industry thought leaders and explore e-commerce marketing trends for 2021 and beyond.

- Published: 2021-01-15
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/e-commerce-marketing-trends-for-2021/
- Categories: Innovative Perspectives
- Tags: ecommerce trends
- Translation Priorities: Optional

In 2020, the e-commerce industry experienced a major boom in response to the COVID-19 pandemic. Explore the top e-commerce marketing trends from 2020 and gain insight into what you should be focusing on in 2021 and beyond. 

The year 2020 had a major effect on commerce and the way that people shop. The e-commerce industry, in particular, experienced a significant boom in response to radical global shifts brought on by the COVID-19 pandemic. As such, retailers and service providers alike flocked to the online space to ensure business continuity and provide users safe access to their products and solutions.   Essential E-Commerce Marketing Trends for 2021  Though we will likely see business reopenings and an increase in in-store activities in 2021, the e-commerce industry will remain prevalent. Below, we outline a number of trends and predictions that e-commerce marketers must be aware of as we head into the new year. Take a read for tips and tricks you can leverage to improve your e-commerce marketing strategy and realize increases in ROI in 2021.   Customer Experience and Personalization Customers spend 48% more when their shopping experience is personalized (source). Embracing e-commerce personalization can help businesses gain a competitive edge and open the door to new revenue opportunities in 2021. Increasingly, customers want personalized shopping experiences that provide customized product or service offerings at the click of a finger.   For retailers, the increased emphasis on personalization presents an opportunity to acquire and leverage customer data to drive repeat purchases and enhance the overall customer experience.   Personalized display ads have a 10x higher CTR compared to traditional display ads (source). 90% of marketers believe that personalization is the future of marketing (source).   51% of marketers admit to being unsure of how...

---

### Recover Revenue in 2021 by Getting Your Priorities Right

> Ensure your retail brand delivers contextually relevant 1:1 personalized customer experiences and drives business results in 2021 by setting priorities.

- Published: 2021-01-15
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/recover-revenue-in-2021-by-getting-your-priorities-right/
- Categories: Actionable Insights
- Tags: omnichannel customer engagement, retail digital strategy
- Translation Priorities: Optional

In 2020, retailers throughout the globe were forced to endure some intense (but much needed) growing pains. The businesses who made it through are now stronger, more agile, and better prepared for the unexpected.   Now we’re wading into 2021. But the landscape is still changing, still evolving. And the last thing you need to help you navigate is another list of hot trends or flimsy crystal ball predictions that, frankly, won’t mean much, and might not come to fruition.   Instead, you need priorities. And although every business will have their own priorities unique to their specific needs and challenges, here’s two things you must consider in order to accelerate business outcomes this year: Your relationship with customers and how you capture their dataHow you’ll use data to drive revenue Customer-Centricity and Customer Data We’ve reached a tipping point in marketing where customer-centricity is no longer a choice, it’s an obligation. If you aren’t putting the customer front-and-center of everything you do, you simply won’t survive.   That’s because customers are more discerning than ever. They are more savvy and well-informed than ever, and they are certainly more channel-agnostic than ever. Customers know exactly what they are looking for in a brand experience, and if you can’t deliver the highly personalized experiences they demand (the kind that distinguishes you from competitors in an overcrowded market), they will quickly find a brand that can.   It’s 2021, and being “customer focused” is a good start, but no longer enough. It’s time to be “customer...

---

### Streamline Your Success: The Ultimate Email Campaign Management Toolkit

> Optimize your email campaign management with actionable strategies, automation, and personalization to drive tangible business outcomes.

- Published: 2025-04-21
- Modified: 2025-05-22
- URL: https://emarsystest.com/learn/blog/ultimate-email-campaign-management-toolkit/



---

### How to Effectively Connect the Online and Offline Customer Experience

> Learn how to connect online and offline experiences using data, AI, loyalty, inventory, and mobile to boost engagement and sales.

- Published: 2025-04-18
- Modified: 2025-04-22
- URL: https://emarsystest.com/learn/blog/how-to-connect-online-offline-customer-experience/
- Categories: General
- Translation Priorities: Optional



---

### The Retention Rate Playbook: 8 Proven Strategies for 2025 and Beyond

> Discover 8 proven strategies to drive customer retention in 2025—from AI and personalization to loyalty and lifecycle marketing.

- Published: 2025-04-16
- Modified: 2025-04-16
- URL: https://emarsystest.com/learn/blog/retention-rate-marketing-strategies/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### SAP Emarsys Achieves New Heights in G2’s Q1 2025 Report

> Discover how SAP Emarsys secured top rankings in G2’s Q1 2025 report, earning 34 badges across key marketing categories.

- Published: 2025-04-15
- Modified: 2025-04-15
- URL: https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-in-g2s-q1-2025-report/
- Categories: General
- Translation Priorities: Optional



---

### 5 Reasons Customer Advocacy Should Be Your Next Growth Strategy

> Looking to drive sustainable business growth? Customer advocacy could well be the answer. Here are 5 reasons why it deserves your attention.

- Published: 2025-04-14
- Modified: 2025-04-14
- URL: https://emarsystest.com/learn/blog/5-reasons-customer-advocacy-should-be-your-next-growth-strategy/
- Categories: General
- Translation Priorities: Optional



---

### 7 Core Customer Engagement Metrics to Monitor in 2025

> Discover the top customer engagement metrics to track in 2025—from Customer Lifetime Value and Net Promoter Score to churn and retention.

- Published: 2025-04-11
- Modified: 2025-04-14
- URL: https://emarsystest.com/learn/blog/customer-engagement-metrics/
- Categories: General
- Translation Priorities: Optional



---

### How Total Tools and Happy Socks Developed a Unified Customer View

> Discover how Total Tools and Happy Socks unlocked real-time personalization, boosted loyalty, and drove global engagement at scale.

- Published: 2025-04-09
- Modified: 2025-04-04
- URL: https://emarsystest.com/learn/blog/how-total-tools-and-happy-socks-developed-a-unified-customer-view/
- Categories: General
- Translation Priorities: Optional



---

### How Ryderwear Uses Predictive Analytics Marketing to Unlock Success

> Discover the steps Ryderwear took to unlock sustainable growth using predictive marketing—and what you can learn from their journey.

- Published: 2025-04-07
- Modified: 2025-04-02
- URL: https://emarsystest.com/learn/blog/how-ryderwear-uses-predictive-analytics-marketing-to-unlock-success/
- Categories: General
- Translation Priorities: Optional



---

### How to Improve Engagement and Revenue with a Mobile Marketing Strategy

> See how to build an effective mobile marketing strategy that drives engagement, conversions, and customer loyalty across channels and devices.

- Published: 2025-04-04
- Modified: 2025-04-02
- URL: https://emarsystest.com/learn/blog/improve-engagement-revenue-mobile-marketing-strategy/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### 8 Proven Strategies for Driving AOV With Personalized Product Recommendations

> Discover eight proven tactics—backed by real-world examples from BrandAlley—to help you get more out of every visitor.

- Published: 2025-04-02
- Modified: 2025-04-02
- URL: https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/
- Categories: General
- Translation Priorities: Optional



---

### How BrandAlley Grew Their Business with a Brand Advocacy Strategy

> Discover how BrandAlley leveraged brand advocacy as a powerful driving force for sustainable business growth.

- Published: 2025-03-31
- Modified: 2025-03-31
- URL: https://emarsystest.com/learn/blog/brandalley-brand-advocacy-strategy/
- Categories: General
- Translation Priorities: Optional



---

### 9 Abandoned Cart Email Best Practices to Build into Your Email Strategy

> From leveraging data and personalization to nailing send times, discover 9 email best practices to build into your strategy.

- Published: 2025-03-28
- Modified: 2025-03-26
- URL: https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/
- Categories: General
- Translation Priorities: Optional



---

### How to Build a Winning Customer Lifecycle Marketing Strategy (with Real Examples)

> Discover seven proven tactics you can apply to drive loyalty, increase revenue, and create meaningful 1:1 customer connections.

- Published: 2025-03-26
- Modified: 2025-03-26
- URL: https://emarsystest.com/learn/blog/how-to-build-a-winning-customer-lifecycle-marketing-strategy/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### How Adidas Running App Built an App Marketing Strategy to Strengthen Customer Retention

- Published: 2025-03-24
- Modified: 2025-03-25
- URL: https://emarsystest.com/learn/blog/adidas-running-app-marketing-strategy-customer-retention/
- Categories: General
- Translation Priorities: Optional



---

### 8 E-Commerce Personalization Examples for Marketers

> Discover 8 examples of how e-commerce brands stand out by delivering hyper-relevant interactions at each stage of the customer journey.

- Published: 2025-03-21
- Modified: 2025-03-20
- URL: https://emarsystest.com/learn/blog/e-commerce-personalization-examples-for-marketers/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### How Generative AI is Already Redefining Marketing

> Explore the current state of AI in marketing and delve into seven practical use cases for transforming your marketing and content creation.

- Published: 2025-03-19
- Modified: 2025-03-20
- URL: https://emarsystest.com/learn/blog/how-generative-ai-is-already-redefining-marketing/
- Categories: General
- Translation Priorities: Optional



---

### How to Implement Personalized Email Marketing at Scale [with SAP Emarsys]

> In this snapshot guide, learn how to implement smarter, data-driven email personalization using SAP Emarsys.

- Published: 2025-03-17
- Modified: 2025-03-19
- URL: https://emarsystest.com/learn/blog/how-to-implement-personalized-email-marketing-at-scale-with-sap-emarsys/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### AI-Powered Website Personalization: The Expert Guide

> Unleash the innovations of AI website personalization and create experiences that adapt in real-time to each visitor's unique journey.

- Published: 2025-03-14
- Modified: 2025-03-19
- URL: https://emarsystest.com/learn/blog/ai-powered-website-personalization-the-expert-guide/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### The Engagement Era: Playing for High Stakes at Shoptalk Las Vegas

> Las Vegas is the city of high stakes, big risks, and even bigger rewards—something consumer product marketers know all about.

- Published: 2025-03-14
- Modified: 2025-03-17
- URL: https://emarsystest.com/learn/blog/the-engagement-era-playing-for-high-stakes-at-shoptalk-las-vegas/
- Categories: General
- Translation Priorities: Optional



---

### 3 Common E-Commerce Challenges: A Roadmap to Success

> Discover the top e-commerce challenges and how AI-driven personalization and omnichannel marketing automation help you overcome them.

- Published: 2025-03-12
- Modified: 2025-03-17
- URL: https://emarsystest.com/learn/blog/common-ecommerce-challenges/
- Categories: General
- Translation Priorities: Optional



---

### CEP vs. CRM: The Key Differences Every Enterprise Marketer Needs to Know

- Published: 2025-03-10
- Modified: 2025-03-10
- URL: https://emarsystest.com/learn/blog/cep-vs-crm/
- Categories: General
- Translation Priorities: Optional



---

### CHRIST’s Journey to Digital-First Customer Engagement with SAP Emarsys

> Discover how CHRIST has leveraged SAP Emarsys & SAP Commerce Clouds to engage their customers and drive impressive results.

- Published: 2025-03-07
- Modified: 2025-03-10
- URL: https://emarsystest.com/learn/blog/christs-journey-to-digital-first-customer-engagement-with-sap-emarsys/
- Categories: General
- Translation Priorities: Optional



---

### Customer Lifecycle Management: The Snapshot Guide

> Learn what customer lifecycle management is, and discover 4 areas of focus for your own customer lifecycle strategy.

- Published: 2025-03-05
- Modified: 2025-03-05
- URL: https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/
- Categories: General
- Translation Priorities: Optional



---

### How The Shrewdest Marketers Use Omnichannel Marketing Strategies To Increase Sales

> Discover how top brands like Home Depot and Roman Originals use omnichannel marketing to drive sales and customer loyalty.

- Published: 2025-03-03
- Modified: 2025-03-03
- URL: https://emarsystest.com/learn/blog/how-shrewdest-marketers-use-omnichannel-marketing-to-increase-sales/
- Categories: General
- Translation Priorities: Optional



---

### 7 Ways Brands Use Omnichannel Customer Data to Power Their Strategies

> Explore how unified data can increase personalization, loyalty, and ROI while helping your business overcome key challenges.

- Published: 2025-02-28
- Modified: 2025-02-28
- URL: https://emarsystest.com/learn/blog/ways-brands-use-omnichannel-customer-data-to-power-their-strategies/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### Why Customer Loyalty and Retention is Your Most Profitable Strategy [+ 3 Real-World Examples]

> Want to grow your business? Customer loyalty and retention is key. Find out why in this article, complete with examples from leading brands.

- Published: 2025-02-26
- Modified: 2025-02-26
- URL: https://emarsystest.com/learn/blog/why-customer-loyalty-and-retention-is-your-most-profitable-strategy/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### Personalized Customer Experience: What It Looks Like in 2025 and Beyond

- Published: 2025-02-24
- Modified: 2025-03-03
- URL: https://emarsystest.com/learn/blog/personalized-customer-experience/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### The E-Commerce Personalization Payoff: 3 Proven Strategies to Turn Browsers into Buyers

> Looking to convert browsers into paying customers? Personalization can help – learn how in this blog post.

- Published: 2025-02-21
- Modified: 2025-02-26
- URL: https://emarsystest.com/learn/blog/proven-strategies-to-turn-browsers-into-buyers/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### SAP Emarsys Q1 2025 Product Release

> SAP Emarsys Q1 2025 product release empowers marketers in new ways to build, launch and scale personalized, omnichannel customer experiences.

- Published: 2025-02-20
- Modified: 2025-02-20
- URL: https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/
- Categories: General
- Translation Priorities: Optional



---

### Track, Analyze, Improve: 6 Essential Email Marketing KPIs for Success

> Want to improve your email marketing performance? Take a look at these KPIs, complete with optimization tips.

- Published: 2025-02-19
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/email-marketing-kpis-benchmarks/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### Signal vs. Noise: Data-Driven Marketing Strategies to Make Your Brand Unforgettable

> See how these leading brands are leveraging data-driven marketing to create experiences that keep their customers coming back.

- Published: 2025-02-17
- Modified: 2025-02-17
- URL: https://emarsystest.com/learn/blog/data-driven-marketing-strategies/
- Categories: General
- Translation Priorities: Optional



---

### Tap, Reward, Repeat: The Power of Mobile Wallet Marketing

> Discover how mobile wallet marketing simplifies checkout, enhances customer engagement, and drives repeat sales.

- Published: 2025-02-14
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/the-power-of-mobile-wallet-marketing/
- Categories: General
- Translation Priorities: Optional



---

### SMS Marketing Strategy: 5 Advanced Tactics to Improve Customer Engagement

> Looking to integrate SMS into your marketing strategy? Use these 5 tactics to improve your customer engagement.

- Published: 2025-02-13
- Modified: 2025-02-14
- URL: https://emarsystest.com/learn/blog/sms-marketing-strategy/
- Categories: General
- Translation Priorities: Optional



---

### Future-Ready Retail: 16 AI Use Cases in E-commerce for a Winning Business Strategy

> Ready to future-proof your e-commerce marketing strategy? These 16 AI use cases can help you drive long-term results.

- Published: 2025-02-12
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/ai-use-cases-in-e-commerce/
- Categories: General
- Translation Priorities: Optional



---

### 5 Steps to Building an Omnichannel Loyalty Strategy

> When done right, omnichannel loyalty is a powerful revenue driver. Follow these 5 steps to build and implement a strategy for your brand.

- Published: 2025-02-11
- Modified: 2025-02-14
- URL: https://emarsystest.com/learn/blog/omnichannel-loyalty-strategy/
- Categories: General
- Translation Priorities: Optional



---

### Mobile Push Marketing: How to Engage Users and Drive Retention

> In this blog we share how to craft personalized push notifications, leverage geolocation, and automate campaigns that drive loyalty.

- Published: 2025-02-10
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/mobile-push-marketing-how-to-engage-users-and-drive-retention/
- Categories: General
- Translation Priorities: Optional



---

### Is There A Best Time To Send Marketing Emails?

> In this piece we explain how Send Time Optimization is answering the question 'Is there a best time to send marketing emails?'

- Published: 2025-02-07
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/is-there-a-best-time-to-send-marketing-emails/
- Categories: General
- Translation Priorities: Optional



---

### 2025 Trends in e-Commerce Personalization

> Discover 5 personalization trends that are redefining how marketers connect with their customers and drive engagement at scale.

- Published: 2025-02-06
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/e-commerce-personalization-trends/
- Categories: General
- Translation Priorities: Optional



---

### 5 Omnichannel Marketing Resolutions to Elevate Your Strategy in 2025

> Explore five actionable resolutions to up-level your omnichannel marketing and build a stronger connection with your audience.

- Published: 2025-02-06
- Modified: 2025-02-14
- URL: https://emarsystest.com/learn/blog/5-omnichannel-marketing-resolutions-to-elevate-your-strategy-in-2025/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### How to Improve Your ROI from SMS Marketing Automations

> Improve your SMS marketing ROI with key personalized automation strategies that drive engagement and conversions.

- Published: 2025-02-05
- Modified: 2025-02-05
- URL: https://emarsystest.com/learn/blog/how-to-improve-your-roi-from-sms-marketing-automations/
- Categories: General
- Translation Priorities: Optional



---

### Personalization 2.0: AI-Powered Marketing Segmentation Strategies

> Discover how you can use AI to intelligently segment your audience, leading to more engagement, conversions and loyalty.

- Published: 2025-02-04
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/marketing-segmentation-strategies/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### Top Customer Engagement Strategies for 2025

> Explore some of the top customer engagement strategies for 2025, complete with examples from leading brands.

- Published: 2025-01-31
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/top-customer-engagement-strategies/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### 10 Retention Marketing Tactics to Keep Customers Coming Back

> Want to drive repeat purchases? Explore 10 proven retention marketing tactics to drive store growth and keep your customers coming back.

- Published: 2025-01-30
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/retention-marketing-tactics/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### Email Marketing Automation Guide - Definitions, Strategies & Tactics

> Learn everything you need to know about email marketing automation, from basic definitions to advanced strategies and tactics.

- Published: 2025-01-29
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/email-marketing-automation-guide-definitions-strategies-tactics/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### 4 Omnichannel Trends for Retail in 2025

> Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels.

- Published: 2025-01-28
- Modified: 2025-01-30
- URL: https://emarsystest.com/learn/blog/omnichannel-trends-retail/
- Categories: Actionable Insights
- Translation Priorities: Optional

   

---

### How to Improve Email Marketing Conversion Rates

> Looking to get more out of your email marketing? Learn how to improve your conversions in this quick guide.

- Published: 2025-01-27
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/email-marketing-conversion-rates/
- Categories: Actionable Insights
- Translation Priorities: Optional

asasdasd sadadas asdadasasdasdasdsaasdasd sadassad

---

### B2C vs. DTC Marketing: What’s the Difference? [+ Strategy Examples from Bulk]

> Discover the key distinctions between B2C and DTC models, complete with examples and actionable strategies.

- Published: 2025-01-23
- Modified: 2025-02-14
- URL: https://emarsystest.com/learn/blog/b2c-vs-dtc-marketing/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### 20+ SMS Marketing Statistics (With Sources) to Know in 2025

> Discover 20+ SMS marketing statistics that show how SMS drives engagement, boosts ROI & enhances the omnichannel customer experience.

- Published: 2025-01-21
- Modified: 2025-01-21
- URL: https://emarsystest.com/learn/blog/sms-marketing-statistics/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### SAP Emarsys Achieves New Heights: G2 Winter 2025 Report Highlights

> See what's new in the G2 Winter 2025 Report for SAP Emarsys, including new leader badges, customer reviews, and more.

- Published: 2025-01-17
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-g2-winter-2025-report-highlights/
- Categories: General
- Translation Priorities: Optional



---

### We’re Now SAP Emarsys

> We’re celebrating the journey of our brand as we kick off 2025 with an exciting new look and feel as SAP Emarsys.

- Published: 2025-01-16
- Modified: 2025-01-16
- URL: https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/
- Categories: General
- Tags: SAP
- Translation Priorities: Optional

We’re celebrating the journey of our brand as we kick off 2025 with an exciting new look and feel as SAP Emarsys.



---

### What Is Personalized Marketing?

> Learn how to personalize your marketing efforts and connect deeper with your customers than any competitor.

- Published: 2025-01-14
- Modified: 2025-01-15
- URL: https://emarsystest.com/learn/blog/what-is-personalized-marketing/
- Categories: Guides
- Tags: customer experience, customer lifecycle marketing, personalization
- Translation Priorities: Optional

Personalized marketing is a strategy businesses use to tailor their communications to individual customers based on data about their preferences, behaviors, and previous interactions.

---

### AI in E-Commerce: 6 Ways New-Age Tech is Driving Store Growth

> E-commerce brand? Discover 6 ways new-age, AI-powered tech like SAP Emarsys is helping online stores achieve impressive growth.

- Published: 2025-01-13
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/ai-in-e-commerce/
- Categories: General
- Translation Priorities: Optional



---

### Email Marketing Campaigns: 3 Examples We Love

> Need inspiration for your email marketing strategy? Take a look at these three examples from leading brands.

- Published: 2025-01-07
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/email-marketing-campaign-examples/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### 2024 in Review: Customer-Centric Product Innovation from SAP Emarsys

- Published: 2024-12-18
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/
- Categories: Behind the Tech, General
- Translation Priorities: Optional



---

### 4 Ways Brisbane Airport Uses Customer Journey Analytics to Enhance the Customer Experience

> Discover how Brisbane Airport uses data-backed customer journey analytics to deliver personalized experiences that drive measurable results.

- Published: 2024-12-18
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/brisbane-airport-customer-journey-analytics-customer-experience/
- Categories: General
- Translation Priorities: Optional



---

### From Donuts to Data: 7 Lessons from Krispy Kreme’s Omnichannel Marketing Journey

> Discover the 7 lessons donut giants Krispy Kreme learned on their journey to omnichannel marketing success.

- Published: 2024-12-16
- Modified: 2025-01-20
- URL: https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/
- Categories: General
- Translation Priorities: Optional



---

### 8 Tips to Perfect Your Omnichannel Mobile Marketing Strategy

> Building an omnichannel mobile marketing strategy? Strengthen its foundations and improve your output with these 8 tips.

- Published: 2024-12-12
- Modified: 2025-02-22
- URL: https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/
- Categories: General
- Translation Priorities: Optional



---

### The 4 Core Components of a Successful Loyalty Campaign

> Join us as we take a look at the four crucial aspects of any successful loyalty program, complete with actionable examples.

- Published: 2024-12-10
- Modified: 2024-12-12
- URL: https://emarsystest.com/learn/blog/core-components-successful-loyalty-campaign/
- Categories: Actionable Insights, SAP Emarsys Applied
- Translation Priorities: Optional



---

### 3 Lifecycle Marketing Examples to Inspire Your Omnichannel Strategy

> Want to level up your lifecycle marketing? Get inspired by these examples from Happy Socks, Brisbane Airport, & Village Roadshow Theme Parks.

- Published: 2024-12-09
- Modified: 2024-12-11
- URL: https://emarsystest.com/learn/blog/lifecycle-marketing-examples/
- Categories: General
- Translation Priorities: Optional



---

### Black Friday 2024 Recap: The Holidays Go Mobile (And Omnichannel)

> This Black Friday weekend, we saw a 10% year-over-year growth in customer engagements! Read on for insights & inspiration.

- Published: 2024-12-04
- Modified: 2025-01-12
- URL: https://emarsystest.com/learn/blog/black-friday-2024-recap/
- Categories: Actionable Insights, General
- Tags: black friday, black friday 2024, mobile, omnichannel
- Translation Priorities: Optional

This Black Friday weekend, we saw a 10% year-over-year growth in customer engagements! Read on for insights & inspiration.



---

### SAP Emarsys November 2024 Product Release

> Our November Product Release blog highlights new features that support intelligent targeting, optimized analysis & seamless data integration.

- Published: 2024-11-21
- Modified: 2025-01-12
- URL: https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/
- Categories: Behind the Tech, General
- Translation Priorities: Optional



---

### The Essentials of a Modern Mobile Marketing Strategy

- Published: 2024-11-19
- Modified: 2025-01-12
- URL: https://emarsystest.com/learn/blog/the-essentials-of-a-modern-mobile-marketing-strategy/
- Categories: General
- Tags: mobile marketing, mobile strategy
- Translation Priorities: Optional



---

### 8 Best Tiered Loyalty Program Examples for Customer Retention

> Discover the best practices for creating tiered loyalty programs & get inspired by examples from 8 successful brands.

- Published: 2024-11-15
- Modified: 2025-01-12
- URL: https://emarsystest.com/learn/blog/best-tiered-loyalty-programs/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### Holiday Loyalty for Retailers: AI-Powered Mobile Strategies for Black Friday & Beyond

> Looking to drive loyalty and retention this holiday season? Discover how you can leverage mobile marketing to hit your retail goals.

- Published: 2024-11-14
- Modified: 2025-01-22
- URL: https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/
- Categories: Actionable Insights
- Translation Priorities: Optional



---

### Omnichannel Retail: Definition, Strategies & Tactics

- Published: 2024-11-07
- Modified: 2024-12-02
- URL: https://emarsystest.com/learn/blog/omnichannel-retail-strategy/
- Categories: General
- Translation Priorities: Optional



---

### Weather Update: How Analytics Can Help Businesses Predict the Unpredictable

- Published: 2024-10-29
- Modified: 2024-10-29
- URL: https://emarsystest.com/learn/blog/how-analytics-can-help-businesses-predict-the-unpredictable/
- Categories: General
- Translation Priorities: Optional

It’s part of most people’s daily routine—checking the weather app before heading out or making plans for the weekend. But as weather patterns grow increasingly volatile and sometimes unpredictable, drawing on weather insights is becoming essential for businesses too. I'm Evan Gold, EVP Global Partnerships & Alliances, with Planalytics, the business-focused weather analytics company. We have been an SAP partner for several years and have recently partnered with SAP Emarsys to incorporate our weather analytics into the Emarsys Customer Engagement Platform. Let’s look at what weather analytics is about and why these insights are important for businesses. Our weather is increasingly in the news. The recent hurricanes in the Southeastern United States, flooding across Central Europe, heatwaves, and tropical storms in South and Southeast Asia demonstrate the devastating toll extreme weather has on our lives, homes, businesses, and infrastructure. While nothing compares to the profound impact events like these have on individuals and communities, weather volatility is also one of the biggest climate-related risks that consumer businesses now face. Weather volatility and its impact on consumer demand No other external factor affects consumer demand as frequently, directly, or significantly as changes in the weather. According to the American Meteorological Society, the weather alone influences about one trillion dollars of global retail sales annually. Despite this fact, the weather remains one of the least understood and least acted-upon elements in business decision-making. Weather data like temperature or expected rainfall is great for helping individuals plan what to wear or what to...

---

### What is E-Commerce Marketing? Strategies & Tips to Drive Online Sales

> Explore the world of e-commerce and learn how to leverage various marketing channels and tactics to develop an unbeatable e-commerce marketing strategy.

- Published: 2024-10-17
- Modified: 2024-10-17
- URL: https://emarsystest.com/learn/blog/what-is-ecommerce-marketing/
- Categories: Guides
- Tags: e-commerce marketing, ecommerce trends
- Translation Priorities: Optional

After the World Wide Web became publicly available in 1993, opportunity flourished for retailers to sell online. Over the past few decades, online shopping has grown to become a multibillion-dollar industry. Today, there are over 2 billion digital shoppers throughout the globe. The convenience, security, and experience associated with online shopping have improved tenfold since the inception of e-commerce. In this guide, we’ll explore the world of e-commerce marketing and online shopping, and discuss the ways you can improve the digital customer experience for your online store. What is E-Commerce Marketing? E-commerce marketing is the process of driving awareness and traffic to an online store and converting website visitors into loyal customers. When done correctly, e-commerce marketing and advertising can help online retailers and service providers realize considerable ROI and reach business goals. Types of E-Commerce Marketing Channels E-commerce marketers can leverage a number of advertising channels including web, social, email, and search to attract visitors and guide purchasing decisions. Below, we outline the most lucrative e-commerce marketing channels and how you can use them to attract buyers to your online store: 1. Content marketing The most basic form of inbound marketing, content marketing, helps generate leads, build your brand, and drive more customers to your online store. Through the use of written articles, visual, and video content, online businesses can prove value to their customers and appeal to customer needs through personalized online experiences. The key is to engage users and build trust so that your customers come back...

---

### Multichannel vs Omnichannel: What is the Difference?

> Learn the difference between multichannel marketing and omnichannel marketing, and see how these approaches can be used to drive customer engagement for your brand.

- Published: 2024-10-14
- Modified: 2024-10-14
- URL: https://emarsystest.com/learn/blog/multi-channel-marketing-omnichannel/
- Categories: Guides
- Tags: multi-channel, omnichannel marketing
- Translation Priorities: Optional

Learn the difference between multichannel marketing and omnichannel marketing, and see how these approaches can be used to drive customer engagement for your brand.

The pace of technological change is moving along an exponential curve. For marketers, this is a double-edged sword. On one hand, it’s becoming easier with each passing year for us to deliver on the original promise of marketing: the right message to the right person at the right time. On the other, we’re lost in an ocean of complexity — frankensteinian tech stacks, siloed data, muddled reporting, a growing list of channels, and competing views on what fundamental marketing terms mean. Multichannel marketing and omnichannel marketing are great examples of terms whose definitions are becoming lost in the noise. Understanding the difference between the two will help you think about marketing in an entirely different way and, in doing so, help you deliver on the original promise of marketing. Table of ContentsExamples of omnichannel marketing include:What is Multichannel marketing? Examples of multichannel marketing include:5 Key Differences Between Multichannel and Omnichannel MarketingWhen to Use Multichannel or Omnichannel MarketingOmnichannel and Multichannel Examples1. Pizza Hut drives 34% engagement growth with personalized omnichannel journeys2. Total Tools boosts loyalty sign-ups by 200% with unified customer data3. Nike increases revenue by 110% with AI-powered omnichannel automation What is Omnichannel Marketing? Omnichannel marketing is a cross-channel content strategy used to improve the customer experience and drive better relationships across all possible channels and touchpoints. This includes traditional and digital channels, point-of-sale, and physical and online experiences. Peel back the layers and at the core of omnichannel marketing you’ll find seamlessly integrated customer, product and sales data.   This seamless...

---

### 10 Retail Brands with the Best Customer Loyalty Programs

> Customer loyalty programs are key for retaining customers. Discover 10 brands with the best customer loyalty programs in retail.

- Published: 2024-10-11
- Modified: 2024-10-15
- URL: https://emarsystest.com/learn/blog/best-retail-customer-loyalty-programs/
- Categories: Actionable Insights
- Tags: customer loyalty, customer marketing
- Translation Priorities: Optional

Customer loyalty programs are key for retaining customers. Discover 10 brands with the best customer loyalty programs in retail.

Online shopping has never been more competitive. And when so many other businesses are vying for the attention of your hard-earned customers, it’s no longer enough to hope your customers will choose you — you need to give them reasons to keep coming back.   This is where customer loyalty programs come in. In this article, we’ll walk you through the key types of programs, complete with 10 examples of loyalty from some of the most successful retail brands. Table of Contents: Types of loyalty programs Best retail customer loyalty programs Starbucks Sephora Nike Amazon IKEA H&M Walgreens Williams Sonoma PetSmart Nordstrom What are the Different Types of Loyalty Programs? Although many of the customer loyalty programs you’ll encounter have their own nuances, the majority fit under one of seven categories: 1. Omnichannel loyalty program If you’re a single-channel brand like an e-commerce store, a single-channel loyalty program could work well.   However, if you operate across multiple platforms and engage with your customers via several touchpoints, it might not be enough. Omnichannel loyalty programs bridge the gap between in-store and online, giving your customers a connected rewards experience regardless of where they decide to engage with your brand.   2. Point-based loyalty program Points-based programs allow customers to accrue credits, or points.   These points can then be redeemed against future purchases, securing them a discount and incentivizing them to continue shopping with the same brand.   3. Tiered loyalty program Not all loyalty programs are born equal, and not all brands want to...

---

### Using AI to Drive Business Outcomes Across Industries: From Inspiration to Implementation

> AI Marketing, from inspiration to implementation. How do you use AI Marketing to drive business outcomes? Info from across industries.

- Published: 2024-10-08
- Modified: 2024-10-17
- URL: https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/
- Categories: Actionable Insights, Behind the Tech
- Tags: artificial intelligence marketing, marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Artificial Intelligence (AI) has reshaped how businesses operate, unlocking new avenues for growth and efficiency. Across industries, AI has become an essential tool, enabling companies to drive meaningful outcomes through smarter, more data-driven decision-making. In omnichannel marketing, AI is a game-changer — transforming customer engagement, enhancing marketing strategies, and increasing overall business performance. The Power of AI in Omnichannel Marketing What is AI in Omnichannel Marketing? AI in omnichannel marketing refers to the use of advanced algorithms and machine learning models to create and deliver elevated customer experiences across all communication channels. By analyzing large sets of data in real time, AI identifies customer behavior patterns and preferences, allowing marketers to deliver personalized experiences at scale. The result? A more engaged customer base, higher conversion rates, and improved customer loyalty. Types of AI in Omnichannel Marketing AI isn't just text generation or chatbots. It's a whole lot more. Here are the types of AI that marketers are already using in their daily lives: Generative AI: Creates content, from blog posts to email templates, based on historical data and insights, using large language models. Predictive AI: Anticipates customer behavior, allowing for proactive engagement strategies. Conversational AI: Powers chatbots and virtual assistants, enabling real-time communication with customers. Analytics AI: Analyzes large datasets to uncover trends, patterns, and insights that drive decision-making. Enhancing Customer Experience and Marketer Efficacy One of the most impactful aspects of AI is its ability to enhance both the customer journey and marketing execution. For example, AI-powered tools can...

---

### 8 Examples of Omnichannel Retail Experiences

> Join us as we explore 8 examples of engaging omnichannel retail marketing from some of the world's brightest brands.

- Published: 2024-10-07
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers/
- Categories: How to
- Tags: multi-channel, omnichannel marketing
- Translation Priorities: Optional

Join us as we explore 8 examples of engaging omnichannel marketing from some of the world's brightest brands. 

Long gone are the days of batch-and-blast, mass messaging. Today, if you want to engage your retail customers, you need to be ready to meet them where they’re spending their time, with content tailored not just to that channel, but also to their individual interests and behaviors. Omnichannel marketing is the key to making this happen. Omnichannel marketing is a multi-channel sales approach that provides the customer with an integrated, seamless and personalized experience, whether they’re shopping online from a desktop or mobile device, via phone, or in your brick-and-mortar store. In return for creating these experiences, your customers will reward you with repeat purchases, loyalty, and even advocacy through organic referrals – all vital elements of sustainable retail and e-commerce growth.   In this article, we’ll share 8 omnichannel retail examples from some of the best and brightest brands, to help inspire your own engaging retail experience.   Benefits of Creating an Omnichannel Retail Experience By investing in omnichannel retail, you open your business to several key advantages that drive long-term growth:  Get a deeper understanding of your customers Imagine having a clear, complete picture of your customers—a single view that shows you what they love, where they shop, how they prefer to interact, and what motivates their choices. By connecting all your channels and unifying your data, this becomes possible.   An omnichannel approach provides you with valuable data by tracking your customers’ interactions across every touchpoint with your brand.   When you understand your customers at this level, you’re able to...

---

### SAP Emarsys Q3 2024 G2 Accomplishments: Continuing to Lead the Way in Marketing Technology

> SAP Emarsys Q3 2024 G2 results are in, and we've been named a leader in several key fields. Learn about advancements in mobile marketing and more.

- Published: 2024-10-04
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/
- Categories: General
- Translation Priorities: Optional

At SAP Emarsys, we’re proud to announce that, once again, we've secured our position as a leader in the Q3 2024 G2 ratings. Our commitment to providing marketers with advanced, scalable solutions across omnichannel engagement has earned us recognition in numerous categories, and we couldn’t be more thrilled. Our customers are at the heart of everything we do, and their feedback continues to drive our innovation. Q3 2024 G2 Emarsys Key Achievements For Q3 2024 G2 results, Emarsys has been recognized as a leader across 14 key categories, including: Mobile Marketing Marketing Platforms Customer Journey Analytics Marketing Analytics Loyalty Management Marketing Automation Transactional Email SMS Marketing Personalization Engines E-Commerce Personalization Location-Based Marketing Digital Experience Platforms (DXP) E-Commerce Digital Analytics Our comprehensive, easy-to-use platform continues to empower marketers to deliver personalized, omnichannel campaigns, and we’ve seen standout performance in several areas: Personalization Engines: Jumping from 24th to 9th in G2’s Grid® Report, marking a significant leap forward. E-Commerce: Climbing markedly in the Grid® Report, solidifying our platform’s value for online retailers. Transactional Email (Mid-Market): Moving from 17th to 5th, demonstrating our reliability and power in critical transactional communications. Here are some other areas in which we received recognition.   Mobile Marketing Mobile has transformed consumer behavior. As an “always-on” channel, it has quickly become one of the dominant ways we shop for goods and consume content. Emarsys empowers marketers to connect with customers on-the-go, and in-the-moment, through native channels, AI -infused capabilities, and best-of-breed mobile integrations. In this quarter’s G2 ratings, Emarsys...

---

### 32 Customer Loyalty Statistics Your Business Needs to Know in 2025

> Discover 32 customer loyalty & retention statistics you can use to inform your customer engagement strategy in 2025 and beyond.

- Published: 2024-10-01
- Modified: 2024-10-14
- URL: https://emarsystest.com/learn/blog/customer-loyalty-statistics/
- Categories: Actionable Insights
- Translation Priorities: Optional

Discover 30+ customer loyalty statistics you can use to inform your customer engagement strategy in 2025 and beyond.

In today’s competitive market, customer loyalty is more important than ever. With rising acquisition costs and evolving consumer behaviors, businesses need to focus on building lasting relationships with their customers. From the power of loyalty programs to the growing influence of ethical and personalized marketing, this article compiles essential customer loyalty statistics that will help your brand navigate 2025 and beyond.   Customer Loyalty Trends These statistics focus on broad trends in customer loyalty, highlighting shifts in consumer behavior and loyalty to different types of brands. 1. In the last five years, customer acquisition costs have increased nearly 60%, and today’s merchants, on average, now lose $29 for every new customer acquired. As acquiring new customers becomes more expensive, businesses face greater pressure to optimize acquisition strategies, as these rising costs eat into profits. 2. 69% of consumers are still loyal to certain brands in 2024 69% of respondents report loyalty to specific retailers, brands, and stores in 2024, a drop from 77% in 2022. This decline reflects the growing ease of switching brands, thanks to AI-powered platforms that enable customers to easily compare options and make informed decisions. 3. Millennials show the highest loyalty at 73% 73% of Millennials are loyal to their preferred brands, the highest of any generation. Comparatively, Gen Z loyalty sits at 66%, while Gen X and Baby Boomers each show 68% loyalty. This signals the importance of engaging Millennials with personalized experiences to sustain their loyalty as they age... .

---

### How to Increase Customer Loyalty and Retention

> Learn how to create an engaging online experience that drives loyalty and keeps customers coming back for more.

- Published: 2024-09-30
- Modified: 2024-10-07
- URL: https://emarsystest.com/learn/blog/increase-customer-loyalty-retention/
- Categories: Guides, How to, Thought Leadership
- Tags: customer loyalty, customer marketing
- Translation Priorities: Optional

Learn how to create an engaging online experience that drives loyalty and keeps customers coming back for more.

It’s no secret that with skyrocketing acquisition costs and competitors looming at every corner waiting to tempt your audience away, customer loyalty has become the Holy Grail of sales and marketing. It stands to reason, loyal customers spend more, more often, and are resistant to competitors’ offers.   So, if you want to scale your business, maximize revenue, and increase customer loyalty, you need to create and deliver the kind of highly relevant, personalized customer experiences that turn fair-weather shoppers into loyal brand advocates.   But what is customer loyalty, why is it important, and how can brands foster more of it?   In this article, we’ll cover everything you need to know about this powerful retention strategy, complete with actionable advice on how you can start growing loyalty within your own customer base.   Table of contentsWhat is Customer Loyalty? Why is customer loyalty important for a business?  Customer loyalty vs customer retentionIncreases Customer Lifetime Value (CLTV)Loyal customers spend more, more oftenBuild a community around your brandInnovations in Customer Loyalty and RetentionPredictive analytics and connected data What is Customer Loyalty? From incentivized to brand and inherited, there are a number of different types of loyalty  – so, what’s the meaning of customer loyalty?   Customer loyalty can be defined as a person’s willingness to interact with and buy from a specific company on an ongoing basis. If you can create memorable, positive experiences for your customers, you’ll increase the chances of them not only coming back for more, but spending more per purchase.   This retention is...

---

### Transform Your CPG Marketing Strategy: Use Cases with Videos!

> This series of short videos helps unlock ways to transform your CPG marketing strategy using omnichannel consumer experiences.

- Published: 2024-09-18
- Modified: 2024-09-18
- URL: https://emarsystest.com/learn/blog/transform-your-cpg-marketing-strategy-use-cases-with-videos/
- Categories: SAP Emarsys Applied
- Tags: analytics, consumer products, cpg, marketing automation, progressive profiling, video
- Translation Priorities: Optional

This series of short videos helps unlock ways to transform your CPG marketing strategy using omnichannel consumer experiences.

When developing your CPG marketing strategy, the right place to start is with these questions: What consumer data do you have?   What are your goals?   With a clear understanding of your data and goals, you can begin activating that data in effective, personalized campaigns that drive engagement.   As a Principal Solutions Consultant for Emarsys, this is foundational advice I share with marketers. But data and goals are just the beginning when you’re creating an engaging CPG marketing strategy. The following five chapters (each under 3 minutes) in this series offer practical advice and real demonstrations. I'll help you uncover what it takes to develop a CPG marketing strategy that drives real outcomes and long-lasting loyalty.    Contents: 1. Omnichannel for CPG Marketing Strategy Starts with Data2. Grow Acquisition with Progressive Profiling & Dynamic Content3. Drive Engagement with Re-Targeting Segmentation4. Scale Loyalty & Retention with Marketing Automation5. Measure the Success of Your CPG Marketing Strategy with Campaign AnalyticsConclusion: "Be Resourceful, Create Opportunities" 1. Omnichannel for CPG Marketing Strategy Starts with Data Omnichannel engagement means connecting the experience across channels and delivering content that’s tailored to your consumers. But how can marketers develop their understanding of consumers when there isn’t a direct point of sale? Key Takeaways: ☑️ Know your data and your goals. ☑️ If you can build an audience, you can send a message. ☑️ By taking signals from consumers and putting them into practice, you can build engagement. 2. Grow Acquisition with Progressive Profiling & Dynamic Content A strong personal...

---

### Key Insights on Customer Loyalty for Hong Kong Retail Landscape

> Key insights into the Hong Kong retail landscape and how marketers can create omnichannel experiences that boost loyalty.

- Published: 2024-09-16
- Modified: 2024-09-19
- URL: https://emarsystest.com/learn/blog/hong-kong-retail-landscape/
- Categories: General, SAP Emarsys Applied
- Translation Priorities: Optional

On August 1st, we had the privilege of partnering with Meta and Omnichat to host the event "Driving Customer Acquisition and Loyalty Through Seamless Omnichannel Experiences" in Hong Kong. The event featured insightful sharing with each speaker contributing their expertise to the evolving conversation on customer engagement in today’s digital landscape.   As we navigate through 2024, the retail landscape in Hong Kong has faced significant challenges, with a notable YoY decline in sales by 11. 5%, dropping to HK$30. 5 billion in May. This downturn has underscored the importance of finding innovative ways to engage and retain customers. Omnichannel personalization becomes increasingly crucial during such periods, as it allows retailers to connect with customers on a deeper level, delivering tailored experiences that can drive customer loyalty and mitigate the impact of declining sales. By understanding and anticipating customer needs across multiple channels, businesses can maintain relevance and foster stronger, more resilient relationships with their audience.   The 7 Pillars of Omnichannel Personalization: A Strategic Approach  During our session, we explored the seven key pillars that form the foundation of effective omnichannel personalization:  Integrate Data at Scale – Creating a single, cohesive view of the customer by integrating data across all touchpoints  Connect Commerce Experiences – Assisting customers in making confident purchases in I-Want-to-Buy moments  Prioritize Customer Loyalty – Delivering personalized lifecycle engagements across customer experience touchpoints to increase lifetime value  Consider Context, Relevancy & Real-Time – Creating clever customer experiences through the channels they use most  Personalize 1:1 at Scale with AI –...

---

### Power to the Marketer Los Angeles: Sara Richter on her Hollywood Homecoming

> Power to the Marketer Los Angeles on September 19 2024 offers insights into AI in marketing, omnichannel engagement, and more.

- Published: 2024-09-10
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/power-to-the-marketer-los-angeles-sara-richter-on-her-hollywood-homecoming/
- Categories: General, Insights
- Translation Priorities: Optional

Power to the Marketer Los Angeles on September 19 2024 offers insights into AI in marketing, omnichannel engagement, and more.

From the bright lights of the Hollywood sign to the Walk of Fame, Los Angeles is home to some of America’s most iconic images, as well as some of our most important companies and fastest-growing fashion brands. It also happens to be home to our very own CMO, Sara Richter. We caught up with her to find out what unique moments she expects Power to the Marketer Los Angeles to offer. It's coming up on September 19th, 2024, and will include insights from brands like Wella, True Religion, Rare Beauty, IMAX, E. L. F Beauty, and Reformation. If you're headed to L. A. for the event, don't miss Sara's insider foodie recommendations! Here's our Q&A with Sara: Q. Sara, you’re headed back to LA for the Power to the Marketer Festival. How does it feel to bring this event to your hometown?   Sara: I’m so excited! We’re taking the Power to the Marketer Festival to my hometown of LA. For an event around personalization, it doesn’t get more personalized than that! I try to go back at least once a year, but this will be my first time returning to LA in a professional capacity. It’s like a marriage of my old world and my new one. Plus, I’ll be staying with family, which is great because my brother lives just 15 minutes from the event. I’ll get to see my parents, my brother and his wife, and maybe even a few old friends from high school while I’m in town for the...

---

### How to Choose the Best B2C Software for Your E-Commerce Business [Expert Advice]

> In the market for B2C e-commerce software? This guide has everything you need to ensure you find the right provider for your business.

- Published: 2024-09-02
- Modified: 2025-02-10
- URL: https://emarsystest.com/learn/blog/how-to-choose-the-best-b2c-ecommerce-software/
- Categories: General
- Translation Priorities: Optional



---

### SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry, and Enterprise Updates

> Learn about the SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry and Enterprise Updates.

- Published: 2024-08-28
- Modified: 2025-01-23
- URL: https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/
- Categories: Behind the Tech, SAP Emarsys Applied
- Tags: artificial intelligence marketing, customer loyalty, marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Hot on the heels of our successful June update, we’re happy to announce the Emarsys August 2024 Product Release. With this update, we are introducing innovative enhancements across our solution suite designed to further advance omnichannel marketing execution, personalization and analytics. Read on to learn more about what’s available to you: Emarsys August 2024 Product Release: Connected & Insightful for Intelligent, Omnichannel Innovations In our quest to help marketers foster connection with customers and empower them with insights to create true omnichannel experiences, we’re pleased to offer innovations that facilitate better personalization with built-in intelligence and make work easier.   All Segment Types in Interactions The rollout of all Segment Types to Interactions marks a significant enhancement to our already robust set of segmenting features. This feature allows marketers to apply any segment type (e. g. email or mobile behavior) for audience filtering within the Segment, Exclude, or Filter Switch nodes of Interactions automation programs (i. e. those based on events or triggers versus scheduled sends). This capability enriches existing use cases and opens new opportunities for even more precise audience targeting. Link Tracking for WhatsApp (Early Adopter) In our continued refinement of Conversational Channels, we've added Link Tracking for WhatsApp. This feature automatically shortens URLs and enables marketers to easily track link performance in this steadily-growing channel. It also lays the foundation to effectively measure attribution and ROI, which will be available in future updates. This feature is currently available to our early adopters. Read on for the latest updates to AI...

---

### How to Create a CPG Experience That Drives Loyalty

> Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan!

- Published: 2024-08-19
- Modified: 2024-09-17
- URL: https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/
- Categories: Actionable Insights, How to
- Tags: cpg, customer engagement, customer loyalty
- Translation Priorities: Optional

Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan!

The CPG experience you offer your consumers will make the difference between long-term loyalty and one-off purchases. So how can you deliver great experiences, consistently and at scale, in order to develop true consumer loyalty?   As a solution consultant, I work closely with CPG brands of all types — cheese brands, beauty products, candy, and everything in between. Time and again, it’s that the brands that seek to understand their consumers, to connect with them in meaningful ways across touchpoints, are setting themselves up for long-term growth.   In this article, I’ve laid out strategies and best practices for creating the kinds of CPG experiences that keep consumers coming back for more. What Is CPG Experience?   CPG experience refers to the entire interaction that a consumer has with a brand in the consumer packaged goods (CPG) industry. This includes interactions such as seeing ads for the product, purchasing via a third-party retailer, using the product, and engaging with the brand online.   CPG experience is similar to customer experience (CX), but with added layers of nuance unique to the consumer products industry. Whereas CX commonly revolves around direct purchases made by the customer from the brand, CPG experience is one step removed from that interaction simply because of the nature of CPG. This means that in order to provide the same level of customer experience that shoppers have come to expect, CPG marketers must find ways to close the gap and create direct consumer experiences Unless you’re a hermit who lives in...

---

### 3 Examples of Sports & Entertainment Brands Crushing Omnichannel Fan Engagement

> Hear 3 stories of sports and entertainment businesses creating consistent omnichannel experiences that drive profitable growth.

- Published: 2024-08-15
- Modified: 2024-08-15
- URL: https://emarsystest.com/learn/blog/omnichannel-fan-engagement-examples-sports-entertainment/
- Categories: Actionable Insights
- Tags: omnichannel marketing
- Translation Priorities: Optional

Hear 3 stories of sports and entertainment businesses creating consistent omnichannel experiences that drive profitable growth.

As a sports and entertainment business, you’ll know that true fandom is enduring. Your diehard fans aren’t going to stop supporting their hometown team, or following their favorite band, because of a disconnected cross-channel marketing experience.   However, if your marketing isn’t on-point, those fans will engage less – and they’ll spend less, less often.   Omnichannel marketing is the solution to this challenge. In this article, we’re sharing three stories of sports and entertainment businesses rising to the challenge of consistent cross-channel engagement, delivering compelling experiences that drive profitable revenue. Let’s dive in.   1. Gibson: Building Direct Connections with Music Fans Founded in 1894, Gibson has been shaping the face of the electronic music industry since its very inception. Built on a foundation of innovation, quality and world-class craftsmanship, Gibson has a clear but ambitious goal: to own the largest share of sound. To achieve this, they knew engaging their fans directly was key. Challenges: Before partnering with SAP Emarsys, Gibson Brands mostly relied on partner sellers to drive revenue for the business, like Guitar Center, Sweetwater, or Long & McQuade. However, they were looking for ways to expand their direct to consumer capabilities. This meant setting up retail channels and engagement tactics from the ground up while working with retail partners to help support their B2B2C strategy.    Solution: Gibson partnered with SAP Emarsys to develop a robust omnichannel strategy that would allow them to engage directly with their fans and reduce reliance on third-party sellers. By using Emarsys' pre-built marketing...

---

### G2 Ratings Are in for Q2 ’24: Here’s How SAP Emarsys Ranked

- Published: 2024-07-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/
- Categories: General
- Translation Priorities: Optional

There’s no better gauge of how a business is serving its customers than the feedback of the customers themselves. At SAP Emarsys, one of our main tenets is that we’re “customer-obsessed. ” That means we filter everything we do, from product development to relationship management, based on the needs and feedback of our customers.   Bottom line: when customers speak, we listen. That’s why this past quarter’s G2 ratings are particularly gratifying. We’re so thrilled to again emerge as a leader in the latest G2 ratings for Q2 2024. Customers singled us out for recognition in mobile marketing, marketing automation, customer loyalty, transactional emails, marketing analytics, and much more.   Let's dive in to how Emarsys did in this round of G2 ratings! Plus, we’ll give you a peek into what customers are saying. An Overview In Q2, Emarsys was featured in over 315 reports, earning 46 badges, 4 of those being leader badges. We were mentioned in 10 new reports and awarded 18+ new badges we hadn’t earned previously. Our focus on innovation and staying on the cutting edge of our industry was noted by our customers, and we’re delighted. One reviewer summed it up by saying:  “I think Emarsys is a very smart tool for marketing automation, and what is most important is that it's really easy to use. ”  One of our mandates is creating not just a comprehensive tool, but also one that customers can use readily and without a lot of ramp-up time, and we’re glad when customers note...

---

### 12 Types of Email Marketing Campaigns That Drive Results (+ Examples)

> Discover 12 different types of email campaigns and learn how they can be used to boost your email marketing strategy.

- Published: 2024-07-22
- Modified: 2024-07-22
- URL: https://emarsystest.com/learn/blog/types-of-email-campaigns/
- Categories: Guides
- Tags: automation, email marketing
- Translation Priorities: Optional

Discover 12 different types of email campaigns and learn how they can be used to boost your email marketing strategy.

Marketing is changing at a rapid pace. With new tech tools and channels popping up seemingly every day, it can be challenging for marketers to know where to focus their precious time and budget. However, one channel has stood the test of time and takes pride of place for its ability to drive engagement, convert leads and secure long-lasting customers – email.   In this article, we’re going to take a look at 13 different types of commonly used email marketing campaigns, and explain how they can help boost your overall digital marketing strategy.   Introduction to email marketing campaigns Although email may feel like an antiquated channel compared to social, SMS, or video, it’s still an excellent and highly utilized strategy — in fact, 89% of marketers still use email as their primary channel for lead generation. Email, especially when segmented and personalized to each customer, can help get eyes on your brand, improve conversion rates, and cultivate vital customer loyalty. Key types of email campaigns Email marketing can be used to gain brand awareness and visibility, boost engagement, acquire new customers, retain existing ones, drive loyalty, and much more. While there are endless different types of emails, campaigns can generally be organized into three overarching groups: Manual email campaigns: Emails that marketers craft and send at specific times to promote particular events or updates. These can include monthly newsletters, sales announcements, product releases, and brand updates. Automated email campaigns: These are pre-created emails that are designed to send based...

---

### What is Benchmarketing?

> Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success.

- Published: 2024-07-12
- Modified: 2024-07-12
- URL: https://emarsystest.com/learn/blog/what-is-benchmarketing/
- Categories: General
- Translation Priorities: Optional

Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success.

As marketing leaders, we’re always looking for a way to make a serious impact. An impact on our customers and, ultimately, on our business. The pressures of succeeding in the organization as a marketing leader have also mounted. We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization.   But marketing doesn’t have to be like this.   With all of the tools and data available to us, it’s time for marketers to make a change. To leave behind our old way of doing things — of looking at and reporting on the same metrics over and over again — and start showing our organizations that we should be considered one of the most strategic assets in the business.   How can we do this? Marketers need to shift from focusing only on the channel-specific, operational KPIs we’ve come to know and plaster on every board report and instead emphasize strategic KPIs that actually impact our business. As the leaders in omnichannel marketing, we know how to unite channel strategy with data-driven insights to unlock a more strategic organization. In this article, we’ll discuss what benchmarketing means, how businesses can use it to their advantage, and the different tools that can help us make it a reality. Benchmarketing defined We’ve all heard of benchmarking. It’s an important part of any marketing strategy. Understanding how your business compares to others in your industry can help you not only gauge how your business is doing, but also understand...

---

### Demystifying AI 

- Published: 2024-07-10
- Modified: 2024-07-17
- URL: https://emarsystest.com/learn/blog/demystifying-ai/
- Categories: Actionable Insights
- Tags: AI, AI marketing, artificial intelligence
- Translation Priorities: Optional

You can’t attend a marketing event or open your favorite marketing insights newsletter without reading about AI. Is it hype? Or is it the future? Are fears about it well-founded?    Whatever you think about it, there is no denying that the integration of AI into marketing strategies represents one of the most significant shifts for marketers in recent years, and it’s poised to be with us for a long time. New SAP Emarsys research has found a marked rise in consumer demand for AI in ecommerce. Data shows that 64% of shoppers think artificial intelligence has improved their retail experiences. This is up from 51% in 2023.     Far from making marketing impersonal, as some believe, AI is giving marketers new capacity to understand and delight their prospects and customers, as well as enabling marketers to work smarter and faster. AI allows for more personalized and data-driven campaigns, which means that each customer can feel more understood and valued for their unique needs and wants. Predictive AI allows marketers to tailor experiences for customers, making them feel more understood and serving their unique needs and wants.   From the workflow perspective, AI empowers marketers with predictive and generative AI tools seamlessly integrated into key processes, reduing hte need for manual work. AI can enable faster and more precise segmentation, content creation, personalization, omnichannel delivery and decision making with AI-powered tools. According to SAP Emarsys research, almost three quarters of U. S marketers have increased their investment in AI in 2024. Whether your...

---

### The 2024 Power to the Marketer Festival: Omnichannel and AI Masterclass Recap

> Get insighs from the 2024 Power to the Marketer Festival live and on-demand Omnichannel and AI Masterclass event.

- Published: 2024-06-20
- Modified: 2024-06-20
- URL: https://emarsystest.com/learn/blog/the-2024-power-to-the-marketer-festival-omnichannel-and-ai-masterclass-recap/
- Categories: General, SAP Emarsys in practice
- Tags: artificial intelligence, artificial intelligence marketing, omnichannel marketing, power to the marketer festival
- Translation Priorities: Optional

Discover insights and strategies from brands like The Home Depot, Huel, and more, as revealed during the Power to the Marketer Festival’s live Omnichannel and AI Masterclass event. 

Emarsys’s 2024 Power to the Marketer Festival went digital with our live Omnichannel and AI Masterclass streaming event, held June 12-13, 2024, and we’re still abuzz with all the wisdom and actionable insights from the speakers and panelists.   If you had a chance to attend the Omnichannel and AI Masterclass live, you got two days chock full of best-in-their-fields marketers and experts sharing cutting edge strategies and insights you can use to drive your own innovation forward. If you couldn’t make the event live, don’t let the FOMO set in... there’s good news! You can access the entire Omnichannel and AI Masterclass on-demand for free. For an even more immediate bit of marketing inspiration, read on as we give you a day-by-day walk-through of everything covered.   Here we go! 2024 Power to the Marketer Festival Overview If you’re new to Power to the Marketer, here’s what it’s all about:  Our 2024 Power to the Marketer Festival was created to empower marketers to make an impact and stay abreast of the latest techniques that work in today’s market. This year, we chose the theme of “Tradition Meets Transformation,” Our goal was embracing the harmony between heritage and evolution by showcasing the stories of marketers who have successfully built exceptional omnichannel customer experiences to fuel loyalty and sustainable business growth. The first event was a live, two-day Omnichannel Masterclass. Here’s a recap of Day 1! Day 1:   2024 Power to the Marketer Festival Welcome Keynote: The festival was kicked off by...

---

### SAP Emarsys June 2024 Product Release: AI Announcements, Omnichannel Innovations and more 

> Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes.

- Published: 2024-06-11
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/
- Categories: Actionable Insights
- Translation Priorities: Optional

Discover the new ways Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. 

Today is an exciting day for SAP Emarsys. We have not one, but two category-defining updates to share. First, we're introducing a suite of cutting-edge AI advancements that add important new functionality to our platform. We’ve also released our latest product update chock-full of powerful new omnichannel features and enterprise-grade enhancements to empower marketers.     While AI is a marketing sensation as of late, Emarsys is not new to it. We’ve been embedding AI in our solutions for years, like our predictive AI Segments, Send Time Optimization, and Product Recommendations for email, web, and mobile, just to name a few.   Building on this foundation, we’re expanding our AI capabilities to boost marketer productivity and creativity with generative AI, helping them deliver relevant experiences at scale. The new AI features we’ve introduced include Product Finder (in Pilot), Segment Generator (in Pilot) and Preheader Generator (expected GA in July), as an addition to the existing Subject Line Generator toolset. These enhancements come as a direct result of our research on the evolving needs and expectations for AI among marketers and consumers alike.   https://emarsys. wistia. com/medias/e166ta66ex See our AI-infused marketing tools in action.   Watch our AI Capabilities Video  While AI is stealing the headlines, and rightly so, marketers still need support connecting across the customer experience, making data-driven decisions and adapting to shifts in the market or their business with speed and agility. That’s why, in our June Product Release, we’re also rolling out fresh marketing and advertising channels, enhanced analytics, collaborative...

---

### How Tekmovil Grew Repurchases and Built Its DTC Business

> Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs.

- Published: 2024-06-11
- Modified: 2024-06-11
- URL: https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/
- Categories: SAP Emarsys Applied
- Tags: consumer products, DTC, first-party data, success story
- Translation Priorities: Optional

Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs.

In recent years, many consumer products companies have recognized the growing customer demand for highly tailored, personalized experiences.   Retailers dove into the personalization trend head first and enjoyed many benefits, including unified customer profiles for deeper insights, new strategies for increasing customer lifetime value, and increased retention and loyalty. Meanwhile, consumer products brands have felt the pressure to keep up with retail’s pace for personalization, but they faced unique hurdles. Because the consumer products business model traditionally doesn’t involve direct purchases, they had less data and less opportunity to create those personalized experiences.   Thus emerged a whole new trend: some consumer product brands began looking for ways to break the mold and sell direct-to-consumer (DTC).   Read on for the story of one such enterprising brand, Tekmovil, as they boldly set forth to open lines of DTC business and directly engage customers with tailored, relevant messages.   About Tekmovil Tekmovil is a highly innovative mobile technology distribution and services enterprise committed to taking the best mobile technology to new frontiers. Tekmovil leverages industry-leading expertise to provide manufacturing, network operator, and key channel partners with an edge over the competition by providing high-value services. Headquartered in Miami, Florida, Tekmovil has operations that span 14 countries in three regions. Tekmovil's mission is to disrupt the traditional distributor model with technology-enabled services that seamlessly maximize brand and client performance while providing innovative, customer-driven, technology-backed services that translate to increased sales, customer satisfaction, and value for clients and their customers. Tekmovil represents 14 telecommunications and Internet...

---

### What is B2C Marketing? Definition, Challenges & Strategies

> B2C marketing refers to the tactics and strategies used to promote a company's products and services to individuals. Uncover essential tips to create your own B2C marketing strategy.

- Published: 2024-05-17
- Modified: 2024-05-30
- URL: https://emarsystest.com/learn/blog/what-is-b2c-marketing/
- Categories: General, How to
- Tags: artificial intelligence marketing, marketing strategy
- Translation Priorities: Optional

Learn what it is, and uncover essential tips to create your own B2C marketing strategy.

What Is B2C Marketing? B2C marketing refers to the approach businesses take to directly sell products and services to consumers. This method involves utilizing targeted digital campaigns, personalized communication, and active social media engagement, with a focus on addressing personal needs and interests to effectively drive sales. The Difference Between B2C vs. B2B In simple terms, B2C companies sell directly to consumers. Think retail, consumer tech, and the hospitality industry. B2B companies on the other hand sell to other businesses. This would include managed services companies, enterprise software, agencies, and consultants.   Some of the most important distinctions when it comes to B2C vs B2B marketing relate to purchasing and sales processes, decision-makers involved, and cost of purchases. While a business will likely conduct extensive research before investing in new software, office space, or a large acquisition with another business, B2C transactions are frequently more impulsive and instantaneous. Consumers generally seek out goods and services based on an immediate need, and make purchases faster, with less research and due diligence than a business would conduct. This grants B2C marketers a much smaller window of opportunity to influence consumer behavior. For these reasons, successful B2C campaigns typically trigger emotional reactions or responses, while B2B campaigns focus on offering immediate value. Understanding these differences and making the appropriate changes to your B2C marketing strategy will improve your outcomes. Businesses that focus on B2C marketing observe trends closely, research their customers’ purchase habits, and closely monitor their competitors’ tactics, as it’s critical to know...

---

### Power to the Marketer 2024 - 6 Sessions You Won’t Want to Miss

> Find out which brands, speakers and sessions are not to be missed at this year's Power to the Marketer Omnichannel & AI Masterclass.

- Published: 2024-05-15
- Modified: 2024-05-15
- URL: https://emarsystest.com/learn/blog/power-to-the-marketer-2024-6-sessions-you-wont-want-to-miss/
- Categories: General
- Translation Priorities: Optional

Discover 6 key sessions from Power to the Marketer 2024 that you'll want to mark in your calendar.

Summer is just around the corner which means we are drawing ever-closer to our flagship digital event, the Power to the Marketer Omnichannel & AI Masterclass, which kicks off on the 12th and 13th June. From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s festival is packed full of insights that will leave you buzzing with new ideas.   In this article, we’re going to take a look at 6 key sessions from the likes of Huel, Kellanova and Nestle that you won’t want to miss. Let’s dive in. SAP Emarsys: Product Strategy, Roadmap and AI Innovations  Speakers: Kelsey Jones | Global Head of Product & Customer Marketing | Emarsys  Balint Vegh | VP Product | Emarsys   Aadil Kumar | Sr. Product Manager Gen AI x Intelligence | Emarsys   What’s in store: Excited about the potential AI holds for exceeding customer expectations and cultivating loyalty? You're not alone. AI has reached a fever pitch in 2024, and not without good reason. When combined with the right technology, AI is a truly powerful ally to marketers.   In this session, key leaders from the SAP Emarsys product team share insights into how SAP Emarsys leverages AI to help you achieve better business outcomes. They'll discuss how our customer engagement platform:  Accelerates time to value by quickly onboarding data and channels to execute omnichannel campaigns   Is built on our AI heritage and infuses AI throughout the platform to improve marketer productivity and...

---

### 10 Ways to Improve Your Digital Marketing Strategy

> Enhance your digital marketing strategy with these 10 effective methods to increase customer engagement and drive conversions.

- Published: 2024-04-29
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/10-ways-to-improve-your-digital-marketing-strategy/
- Categories: Actionable Insights
- Tags: customer engagement, marketing strategy
- Translation Priorities: Optional

Enhance your digital marketing strategy with these 10 effective methods to increase customer engagement and drive conversions.

Right now, there are thousands, if not millions of customers out there, across online and offline channels, waiting to discover your products for the first time. However, for every budding customer, there’s also a rival band competing for their attention. If you want to cut through the noise, engage them effectively and win their business, you need a structured digital marketing strategy that will help you achieve your goals. But what is a digital marketing strategy, and what can you do to give yours the kickstart it needs to start delivering results? In this article, we’re giving you 10 tips you can use to get your digital marketing strategy performing at its peak. Read on to find out more.   What is a Digital Marketing Strategy? A digital marketing strategy is a comprehensive plan that outlines how a business will leverage digital channels to achieve its marketing goals. It encompasses a variety of online marketing techniques and tools, including email marketing, social media, search engine optimization (SEO), and digital advertising, to reach and engage a target audience effectively. Whether it’s brand awareness or boosting sales, the key to a successful digital marketing strategy lies in understanding what you want to achieve, and then building a structured plan that walks you towards your goals. 1. Unlock Your Data and Use it to Drive Conversions How can you sell to your customers if you don’t know who they are, where they’re spending their time, and what they want? This is why data is...

---

### Power to the Marketer 2024: What’s in Store for this Year’s Omnichannel & AI Masterclass

> Join us for Power to the Marketer 2024 as we embrace the challenges of modern marketing & celebrate the work of marketers around the globe.

- Published: 2024-04-18
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/
- Categories: General
- Tags: omnichannel marketing
- Translation Priorities: Optional

At this year’s Power to the Marketer Festival, we’ll be embracing the challenges of modern marketing, exploring the powerful role AI plays in driving omnichannel personalization, and celebrating the work of marketers from around the globe. Read on to find out what’s in store. 

The digital landscape is continually shifting, and consumer expectations are never far behind. As a result, the role of marketers in crafting next-level, personalized brand engagements has never been more important.   But how can brands embrace the impact of technological change and adapt their marketing strategies, while staying true to their roots and maintaining the personal touch their customers have grown to love?   At this year’s Power to the Marketer Festival, we’ll be embracing the challenges of modern marketing, exploring the powerful role AI plays in driving omnichannel personalization, and celebrating the work of marketers from around the globe. Read on to find out what’s in store.   Tradition Meets Transformation: This Year's Theme The essence of marketing remains rooted in creating meaningful connections and memorable brand experiences—traditions that have stood the test of time.   However, the methods through which these connections are forged are transforming at an unprecedented pace, driven by new marketing channels, advancements in AI, cutting-edge technologies leveraging it, and continual shifts in consumer behavior. When old meets new, personalized connected experiences are formed, creating exceptional brand moments. This is the cornerstone of the 2024 Power to the Marketer festival’s theme: Tradition meets transformation.   2024’s festival revolves around three key pillars: Transforming through omnichannel experience and AI: Learn how breaking down silos, connecting customer, sales and product data, and leveraging AI can help you work smarter and exceed customer expectations.   Elevating traditional marketing practices: Get inspired by real-world examples of how innovative marketers are creatively using content, channels and...

---

### Pillars of Personalization: 5 Ways to Drive Personalization at Scale with AI

> Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale.

- Published: 2024-04-12
- Modified: 2024-04-12
- URL: https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/
- Categories: Actionable Insights
- Tags: artificial intelligence, artificial intelligence marketing, omnichannel, omnichannel marketing, segmentation
- Translation Priorities: Optional

Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale.

AI has been hot, hot, hot! Since late 2022, it’s been all the rage in the news, and the whirlwind of articles and controversy and hype hasn’t let up. There’s even been a new EU AI Act recently released (and you can read our perspective on it here).   Here’s the thing, though: AI isn’t new.   Since 2014, our Predict feature — which supports email, web, and mobile channels — has used machine learning to better understand buyer behavior and produce product recommendations to enhance marketing campaigns, making them more relevant and meaningful. We’re helping brands analyze their data and turn it into actionable insights, so they can continuously optimize customer experiences to drive loyalty and revenue.   We cover AI as one of the core foundations to omnichannel personalization in our latest ebook, but read on to find out what’s new in the world of AI-driven personalization. Also, get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at a scale that’s beyond what manual human labor can reasonably achieve. 5 Examples of Applying AI Personalization in Marketing Perhaps the greatest benefit of applying AI in marketing is the ability to provide personalization that would be completely infeasible for a human to accomplish at even a small scale, let alone at the enterprise level. AI is an enhancement to everything you’re doing already. It can help you predict who, when, where, and how to engage your customers. 1. Drilling into AI...

---

### Pillars of Personalization: 8 Smart Strategies to Drive Customer Loyalty at Scale

- Published: 2024-04-10
- Modified: 2024-04-16
- URL: https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/
- Categories: Actionable Insights, How to
- Tags: customer loyalty, marketing strategy, personalization
- Translation Priorities: Optional

Discover 8 strategies to help you keep your customers coming back, featuring expert advice from our technology partner, Annex Cloud.

Gone are the days where customer loyalty was a simple byproduct of convenience and habitual shopping. Today, if brands want loyal customers, they need to earn and nurture it by continuously engaging their customers with relevant, personalized offers and experiences.   Put simply, customer loyalty isn’t a metric to be measured – it’s a relationship to be valued and cherished by marketers.   The brands that succeed in this new loyalty landscape will be those that leave one-size-fits-all customer experiences behind, in favor of a personalized approach. In this blog post, we’ll arm you with 8 personalization tactics to set your loyalty strategy in motion. Table of contentsCustomer Loyalty and Personalization: Why Does it Matter? 8 Personalization-Powered Strategies to Drive Lasting LoyaltyMeet Emarsys + Annex Cloud Customer Loyalty and Personalization: Why Does it Matter? This very minute, your customers are on social media, being hit with content from endless brands fighting for their business. If you want to earn and re-earn your customer’s loyalty, you don’t want to blend in with the brands that serve one-size-fits-all content. You need to show your customers you’re listening to them, and personalization is the key to making this happen. By creating marketing engagements that are personalized based on your audience’s past purchases, behaviors, and even product affinity, you demonstrate a few key things: You understand them. You’re willing to take the time to get to know them.   You’re willing to put in the effort to talk to them on a 1:1 basis, instead of casting a...

---

### Why SAP Emarsys Welcomes the New EU AI Act

> The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards.

- Published: 2024-04-08
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/
- Categories: General
- Tags: AI, AI marketing, compliance, regulations
- Translation Priorities: Optional

The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. 

The new regulations create a level playing field for businesses globally When it comes to customer engagement, AI stands at the forefront, transforming how marketers personalize their retail experiences. Knowing the critical role of AI, our business has long championed its pivotal role for customers. Significantly, for over a decade, we have empowered 1,000s of marketers to stay ahead of the competition, driving business outcomes and true customer loyalty through AI-leveraged omnichannel personalization.    With Generative AI now center stage for many industries, I am proud to say SAP Emarsys has a strong heritage as an AI-first business. Our latest research confirms this is now a major trend: nearly three-quarters of marketers (72%) are ramping up their year-over-year investment in AI to elevate customer engagement. This change indicates that AI is not an aspirational technology anymore but a reality, embedded (whether we know it or not) into our everyday lives. The spike in interest for AI technologies such as GPT on Google Trends mirrors this momentum. With the rise of generative AI comes the demand for more nuanced regulation. The EU AI Act can be described as an AI-specific version of the GDPR. It marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. This legislative framework offers companies the assurance of operating within a safeguarded environment, enabling them to integrate AI technologies into the marketplace fast, with the end-user's best interests at heart.   Central to this discussion is the "Brussels Effect," illustrating how...

---

### Pillars of Personalization: 3 Strategies for Connected Commerce Experiences

> Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys.

- Published: 2024-03-28
- Modified: 2024-04-16
- URL: https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/
- Categories: Customer Stories, SAP Emarsys Applied
- Tags: omnichannel, personalization
- Translation Priorities: Optional

Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys.

Do you remember the days of the straightforward, linear customer journey?   Yeah, we don’t either. Commerce channels are plentiful these days, and customers commonly bounce from channel to channel, offline and online, as they explore their options before they make a purchase. What started as discovery in-store could lead to an online order, or vice versa. But customers also expect to be able to engage with you seamlessly, no matter where they shop.   To guide customers on their path to purchase, marketers need the ability to link customer data together with operational insights. Connecting commerce experiences across the complete spectrum (web, SMS, email, social, ads, etc. ) enables you to create exceptional, engaging customer experiences along every non-linear step. Here are just a few powerful examples of what you can do with connected commerce data to make the customer journey more satisfying and more personalized. Get ready to get inspired! What Is Connected Commerce?   Connected commerce is the process of driving customer engagement with the goal of generating leads, sales, and/or revenue across both digital and physical channels. Where e-commerce focuses purely on digital, connected commerce marketing revolves around the non-linear customer journey, which frequently includes both online and in-store interactions.   We talk frequently about data silos and how important it is to break them down to create a single customer view, but it’s just as important to break down channel siloes.   In connected commerce marketing, brands use online and offline channels to support each other and facilitate that non-linear, omnichannel...

---

### Pillars of Personalization: How to Capture Customer Data (with Examples)

> Discover the steps you need to build a data capture strategy that powers relevant, personalized customer engagements.

- Published: 2024-03-15
- Modified: 2024-04-16
- URL: https://emarsystest.com/learn/blog/how-to-capture-customer-data/
- Categories: How to
- Tags: marketing strategy, personalization
- Translation Priorities: Optional

Discover the steps you need to build a data capture strategy that powers relevant, personalized customer engagements.

Imagine if every one of your customers felt like your brand’s marketing was created just for them, designed to connect them with products they love and help them find exactly what they need, faster.   That’s the kind of power first- and zero-party data can give you. As a marketer, having the right customer data in your arsenal opens up a world of opportunities for crafting compelling experiences that capture attention, convert, and keep customers coming back. But with customers growing more protective of that data with every form they fill out, acquiring it isn’t as simple as offering 10% off.   It requires strategy — getting closer to your audience, listening, and learning what makes them tick. The following steps in this article will help you build a data capture strategy that gets you the customer knowledge you need to create experiences that resonate with your audience on a 1:1 level. Let’s get started.   1. Know What Data You Have, What You Need, and How to Get it Before diving deep into the world of first-party data, you need to anchor yourself by knowing what you already have and what data you’re looking for. This requires a data audit — a phrase that can strike fear into the hearts of even the most resilient of marketers.   But data audits don’t have to be scary.   The process starts with working out what customer data you already have and using it to lay out a customer journey map. With this map, you’ll identify...

---

### How Expert Solution Partners Bring SAP Emarsys to their Clients

- Published: 2024-02-19
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/how-expert-solution-partners-bring-emarsys-to-their-clients/
- Categories: Actionable Insights, General
- Tags: customer engagement, omnichannel marketing
- Translation Priorities: Optional

For over 25 years, hmmh has supported companies around the globe in their digital processes. Based in Germany, with clients all over the world, they have been working with Emarsys since 2019, offering seamless integrations to their clients. They are currently working on more than twenty Emarsys projects.   If you’ve been curious about how agencies and other partners integrate Emarsys into their mix of offerings, this hmmh partner case study gives you the perfect sneak peek into how Emarsys integrates seamlessly and why we’re a go-to for a growing list of trusted partners as they serve their clients.   Partners Help Clients Solve Problems  One of the key reasons partners like hmmh use Emarsys in their mix of offerings is that their clients come to them with issues like data that’s not integrated, marketing processes that are manual, or a lack of omnichannel engagement — all the areas where Emarsys excels. Here’s what Amir, our Unit Director at hmmh had to say about the partnership: “Emarsys is quite an easy sell, actually. Because when we show the customer what it can do and how it can benefit them, what the return on investment is, we get them convinced pretty easily. ” Amir Tchavoshinia, Unit Director, hmmh AG When Brands Seek Out Agencies to Reach Their Goals hmmh has found that without a few key pillars in place,  their customers’ marketing fails to get the results they’re hoping for. These include segmentation, personalization, and AI. That’s when hmmh suggests Emarsys' capabilities. Whether it’s...

---

### Omnichannel Marketing Mastery: 4 Brands that have Perfected Personalization

> Discover how these 4 brands have mastered the art and science of omnichannel marketing to deliver personalized customer experiences.

- Published: 2024-02-19
- Modified: 2024-02-19
- URL: https://emarsystest.com/learn/blog/omnichannel-personalization-examples/
- Categories: Customer Stories
- Tags: customer engagement, omnichannel marketing, personalization
- Translation Priorities: Optional

Discover how these 4 brands have mastered the art and science of omnichannel marketing to deliver personalized customer experiences.

Increasing customer expectations seem to be the only constant for modern marketers. To combat this, brands across the globe are harnessing the power of omnichannel personalization to reach their audiences with the right message, in the right place, and at the right time.   Our 2023 digital festival, Power to the Marketer, championed this approach, bringing together industry leaders and market innovators to share their experiences from the frontlines of omnichannel personalization.   In this blog post, we’re taking a look at some of our favorite moments from the festival, sharing key learnings from four brands that have mastered the art and science of engaging their customers with relevant, personalized experiences: Adore Beauty Booktopia  Feel Good Contacts Reformation Let’s dig into what these leading-edge brands have to say, unpack their insights, and see how they overcome core challenges to unlock the true power of personalized omnichannel marketing. 1. Adore Beauty Uses A/B Testing to Improve Audience Segmentation and Personalization https://emarsys. wistia. com/medias/9bwcyli7a3 Key takeaways for marketers: Adore Beauty's methodical approach to A/B testing serves as a valuable model for marketers aiming to enhance their personalization efforts and achieve greater impact in their campaigns. Continuous A/B testing is crucial for refining personalization strategies. Setting clear benchmarks helps identify and improve underperforming campaigns. Dynamic content enhances customer engagement through tailored experiences. A leader in the beauty industry, Adore Beauty is no stranger to A/B testing. Impressively, they’ve conducted over 188 A/B tests in the last financial year, with a focus on fine-tuning their audience segmentation to...

---

### What Is Content Personalization & Why Do You Need It?

> From definitions to benefits and real-world examples, discover everything you need to know about content personalization.

- Published: 2024-02-07
- Modified: 2024-08-02
- URL: https://emarsystest.com/learn/blog/what-is-content-personalization/
- Categories: Innovative Perspectives
- Tags: automation, personalization
- Translation Priorities: Optional

From definitions to benefits and real-world examples, discover everything you need to know about content personalization.

The demands placed upon marketers by their customers are constantly increasing. Today, 63% of North American and UK consumers expect personalized content from the brands they engage with.   This tells us something incredibly important — personalization is no longer a “nice to have. ” It’s table stakes for marketers, and if you can’t personalize your content effectively, you’ll struggle to earn your customers’ loyalty over brands that do. In this article, we dive deep into content personalization, the benefits it holds for your business, how to get started with a personalization engine, and examples to inspire your personalized marketing strategy.   Table of ContentsThe Evolution of Content PersonalizationHow Does Content Personalization Work?  The Benefits of a Content Personalization StrategyThe Role of Data in Personalizing Content3 Content Personalization Examples We LoveContent Personalization Continues to EvolveThe Future of Personalization: Predictive AnalyticsPersonalize Your Content at Scale with Emarsys The Evolution of Content Personalization Content personalization has evolved, and it’s evolved quickly. Ten years ago, when marketers thought about content personalization, they were thinking about first names in subject lines.   Today, personalization stretches far beyond this. The evolution of AI and customer engagement platforms has brought a wave of change to personalized marketing, allowing marketers to break new ground and get closer to their customers than ever before.   Previously, marketers had to take educated guesses on the types of engagements their customers wanted to receive based on limited personas and campaign analytics. Now, access to data eliminates the guesswork. By using new platforms to consolidate and enrich...

---

### Top 8 Customer Engagement Metrics and How to Track Them

> Discover the essential customer engagement metrics vital for business success and how they impact customer relationships and drive growth.

- Published: 2024-01-16
- Modified: 2024-02-07
- URL: https://emarsystest.com/learn/blog/top-customer-engagement-metrics/
- Categories: Guides, How to
- Tags: customer engagement, customer experience, customer lifecycle, intelligence and analytics
- Translation Priorities: Optional

Discover the essential customer engagement metrics vital for business success and how they impact customer relationships and drive growth.

Customer engagement is the cornerstone of not only attracting but also nurturing and retaining a loyal customer base — a vital element for any business aiming for sustainable growth and success. However, to improve your customer engagement marketing, you need a dependable way of benchmarking your campaign performance. This is where customer engagement metrics come in.   In this article, we take a deep dive into customer engagement, shining a light on the top 8 metrics that are crucial for businesses to track. By mastering these metrics, you’ll gain a better understanding of your customers' journey with your brand and strategically position yourself for growth and adaptability in a dynamic market. Why Customer Engagement Metrics Matter With customer expectations continually rising and the cost of acquiring new customers reaching unprecedented heights, the ability to track, understand and quantify customer engagement has become essential for businesses. By focusing on customer engagement, companies can not only enhance customer loyalty and lifetime value but also demonstrate the tangible impact of their marketing and service strategies.   Customer engagement metrics give you the insights and intelligence you need to fine-tune your marketing strategies, ensuring you’re creating experiences that resonate with your target audience. Table of contentsWhy Customer Engagement Metrics Matter1. Net Promoter Score (NPS)2. Conversion Rate3. Churn Rate4. Customer Lifetime Value (CLV)5. Google Analytics Event Count6. Average Order Value (AOV)7. Customer Retention Rate (CRR)8. Social Media Engagement Metrics 1. Net Promoter Score (NPS) Net Promoter Score (NPS) is a widely recognized metric used to gauge customer...

---

### 4 Omnichannel Trends for Retail in 2024

> Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels.

- Published: 2024-01-12
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/omnichannel-retail-trends/
- Categories: Actionable Insights, Insights
- Tags: customer engagement, omnichannel, omnichannel difference
- Translation Priorities: Optional

Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels.

If there’s one constant in the world of retail, it’s change. In 2023, we saw shifts in omnichannel retail trends, from marketers adopting Generative AI with full force and the rise of conversational commerce to, as always, customer expectations reaching record highs.   As marketers, it’s our job to adapt to these changes, harness the power of new technologies, and continue to deliver upon our promise to our customers — to deliver the right content, to the right person, at the right time.   Looking back at the developments we saw in 2023, it’s clear that 2024 will be no stranger to change either. In this blog post, we’re diving into four of the transformative trends that are reshaping the future of omnichannel retail.   The Importance of Omnichannel Retail Marketing Why is omnichannel marketing critical for major retail brands today? It's simple: modern shoppers expect seamless experiences across all platforms — online, in-store, and on social media. This is the new norm that the world’s most successful retail brands have adapted to and turned into a competitive advantage.   Omnichannel marketing isn’t just about being present on multiple channels. It's about creating a unified, personalized experience that flows effortlessly from one channel to another. Can your customers start shopping on their phone and finish in your store without missing a beat? This seamless integration is key to building a cohesive brand experience that fosters loyalty and trust. In a competitive market, this is what sets you apart. Trend 1. Seamless Omnichannel Experiences In...

---

### How Personalization and Value Exchanges Drive Customer Loyalty

> Get key highlights and short videos from this podcast hosted by Sinch. Learn how to drive loyalty with value exchanges and personalization.

- Published: 2024-01-11
- Modified: 2024-01-11
- URL: https://emarsystest.com/learn/blog/how-personalization-and-value-exchanges-drive-customer-loyalty/
- Categories: Actionable Insights, Innovative Perspectives
- Tags: customer loyalty, emarsys partners, personalization, sinch, SMS marketing, value exchange
- Translation Priorities: Optional

Get key highlights and video clips from this podcast hosted by Sinch. Learn how to drive loyalty with value exchanges and personalization.

Recently, our own Kelsey Jones, Global Head of Product Marketing, was hosted by Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, to talk about all things loyalty and retail on the Sinch podcast, CX Education. They recorded a 30+ minute session discussing the state of customer loyalty today, different forms that it can take, and what marketers can do to win loyalty not just in the short term but for the long haul.   Sinch is a trusted partner for SAP Emarsys. The Sinch platform empowers marketers with a suite of APIs and SDKs to better leverage an array of communication channels. Here at Emarsys, we love all things omnichannel, so it’s a match made in heaven.   Read on for key highlights from the podcast, which you can also watch on-demand. Key Highlights: Driving Loyalty through Personalized Value Exchanges Long-lasting customer loyalty — it’s the goal, the shining beacon, the target of every brand because when customers become truly loyal, you get sustainable, predictable revenue.   As Kelsey and Gwen discussed loyalty, they came back again and again to one of the key ingredients behind developing loyalty: the value exchange. Every time a brand engages with a customer, it’s an opportunity to create an exchange of value, no matter which channel it happens on (email, SMS, web, or other). For brands to provide value with every customer engagement, they must rely on technology, using customer data and AI insights to create personalized, relevant experiences.    Drive loyalty in a time even...

---

### SAP Emarsys Product Release Roundup 2023

> Discover the biggest updates we’ve released this year that have empowered you, as a marketer, to drive tangible business outcomes. 

- Published: 2024-01-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-product-release-roundup-2023/
- Categories: SAP Emarsys in practice
- Tags: omnichannel marketing, product release
- Translation Priorities: Optional

Discover the biggest updates we’ve released this year that have empowered you, as a marketer, to drive tangible business outcomes. 

As 2023 comes to a close, we’re taking the chance to reflect on the biggest updates we’ve released this year that have empowered you, as a marketer, to drive customer engagement and deliver tangible business outcomes.   We’ll recap some of the most impactful innovations, including new channels, reporting and analytics improvements, enhancements for the marketer’s experience, and more. Let’s dive in. Table of ContentsNew Channel Releases and UpdatesReporting and Analytics UpdatesEnhancements to the Marketer ExperienceBlack Friday-Cyber Monday Customer EngagementNew integrations between Emarsys and SAP New Channel Releases and Updates Today’s marketers know that meeting customers on their preferred channel is essential to effective customer engagement. With our latest channel releases, we help you to better engage your audience with the right content, in the right place, at the right time.   Mobile Wallet product launch In June 2023, we announced a brand-new channel to the Emarsys Customer Engagement platform – Mobile Wallet.   Mobile Wallet gives you the ability to launch personalized campaigns with digital wallet passes including digital vouchers, coupons, tickets and loyalty cards. By building Mobile Wallet into your omnichannel mix, you can engage your mobile customers anywhere with relevant rewards and offers – all without needing an app. Considering that more than 50% of consumers say there is “no need to carry a physical wallet” now that they have a mobile wallet, this channel is becoming a vital touchpoint for connecting with customers. App-Free mobile reach: Easily engage Google and Apple Wallet users with personalized vouchers, coupons, and loyalty...

---

### 24 Customer Engagement Statistics Your Brand Can't Ignore in 2024

> From original research and market-leading sources, discover 24 statistics that prove the power customer engagement holds.

- Published: 2023-12-18
- Modified: 2024-02-07
- URL: https://emarsystest.com/learn/blog/customer-engagement-statistics/
- Categories: Guides, Insights
- Tags: customer engagement marketing, omnichannel marketing, statistics
- Translation Priorities: Optional

From original research and market-leading sources, discover 24 statistics that prove the power customer engagement holds.

Endless purchase options. Heavy competition. Customers growing more discerning by the minute.   In an increasingly complex digital world, how can brands cut through the information overload, build meaningful relationships, and keep their customers coming back? Enter customer engagement.   In this blog post, we’re bringing together 24 of the top customer engagement statistics into one place, so you can get the information you need to inform your campaigns and define your strategy. Let’s dive in. Table of contentsWhy Customer Engagement Marketing Matters More Than EverGeneral Customer Engagement StatisticsCustomer Engagement and Retention StatisticsCustomer Engagement and Loyalty StatisticsOmnichannel Customer Engagement StatisticsConclusion: Customer Engagement Is a Necessity Why Customer Engagement Marketing Matters More Than Ever In the last five years, customer engagement marketing has shifted from a nice-to-have to a crucial cornerstone of any successful strategy. With consumers wielding more power and choice than ever before, engaging them effectively isn't just beneficial – it's essential. The reality is stark – your customers are inundated with options.   Every scroll, click, and swipe unveils a new avenue, a different product, a fresh competitor vying for their attention with offers as enticing as yours. Make no mistake – it’s a digital battleground where only the most customer-centric brands thrive. In this world, customer loyalty is far from guaranteed – it's earned, and re-earned, at every touchpoint. Engagement is no longer just about capturing attention – it's about fostering an ongoing conversation. Consumers expect to be heard, understood, and valued. They seek personalized experiences that resonate with their...

---

### Top 4 Customer Win-Back Strategies for Success

> A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged.

- Published: 2023-12-06
- Modified: 2023-12-12
- URL: https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/
- Categories: Actionable Insights
- Tags: customer experience, customer loyalty, customer loyalty program, marketing strategy
- Translation Priorities: Optional

A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged.

Modern consumers are fickle, and building customer loyalty can be difficult because their attention gets pulled in many directions. That should come as no surprise when they’re bombarded by thousands of ads every day.   However, the attention span of many brands isn’t much better. Studies have found that while 44% of companies prioritize acquisition, only 18% focus on retention. Those stats are striking when you consider the fact that current customers are willing to spend up to 67% more than those new to your brand.   So while consumers are being distracted by other brands, brands are being distracted by other consumers. Unless you’re selling butter, it’s time to stop churning so hard and start working on your customer win-back strategy. What Is a Customer Win-Back Strategy? A customer win-back strategy is a marketing program that focuses on re-engaging lapsed customers. As a marketer, your goal is to extend their journey with your brand and increase their overall lifetime value. In the retail world, it may be tempting to think up strategies solely in terms of offering discounts or new products for purchase, but don’t be too hasty. The first step in your strategy might not result in an immediate sale but will yield big returns down the road.    Top 4 Customer Win-Back Strategies to Implement in 2024 Check out these four top tactics for giving your customers the value and personalized attention they deserve: 1. Engage Customers through Feedback Take initiative and engage your active customers rather than waiting for...

---

### Black Friday 2023 Recap: Powering Omnichannel Engagement and Lasting Loyalty

> Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements.

- Published: 2023-11-29
- Modified: 2024-12-03
- URL: https://emarsystest.com/learn/blog/black-friday-2023-recap/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: black friday, black friday 2023
- Translation Priorities: Optional

Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements.

At SAP Emarsys, we have two kinds of days: either it’s Black Friday, or it’s a day that we’re getting ready for Black Friday.   During the Black Friday–Cyber Monday weekend, the competition for consumer attention and dollars grows fierce. Each year, we see brands stepping up their games to send data-driven messages across email, mobile, SMS, in-app, and web... and each year, they do it at a more massive scale than ever before. That’s why we’re always putting our know-how into improving our infrastructure, channels, and features so that our clients can reach their customers with timely messages, especially during the peak shopping season.   Read on for insights about the trends in channel usage during the Black Friday-Cyber Monday extravaganza of shopping. Also, find out more about how to engage seasonal shoppers and develop loyalty that lasts long beyond their holiday purchase.   Delivering Omnichannel Engagement for the Black Friday Weekend Marketers depend on their customer engagement solution to work hard for them every day of the year, but that’s especially true when Black Friday rolls around. Most retail brands depend on the holiday shopping season to meet their annual revenue goals.   At Emarsys, we know this can be a stressful time of year, and we work hard to make sure our omnichannel engagement platform is ready to deliver timely, personalized messages for you at exactly the right time, and at scale. This year, over the Black Friday weekend (Friday November 24 through Monday November 27), SAP Emarsys saw a 9%...

---

### 3 Research-Backed Tips for Increasing Customer Loyalty

> Get insights to fuel your loyalty-building customer engagement strategy, based on new research from SAP Emarsys’ Customer Loyalty Index 2023 report.

- Published: 2023-11-07
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/blog/3-research-backed-tips-for-increasing-customer-loyalty/
- Categories: Actionable Insights, General
- Tags: customer loyalty, marketing strategy
- Translation Priorities: Optional

Loyal customers sustain brands through the lean times.   Consistently we see that loyal customers spend more than new customers and can provide up to 80% of a business’s revenue. Earning that loyalty, however, is never guaranteed, particularly when an evolving economy continues to drive changes in consumer behavior. So how exactly can marketers earn a customer’s loyalty? Perhaps the best way to answer that is to ask the customer directly.   SAP Emarsys recently conducted research on respondents across the globe to ask them all about loyalty. The findings, presented in our 2023 Customer Loyalty Index report, reveal how current global and economic factors are impacting the way customers demonstrate loyalty, and how marketers can earn the loyalty of their customers throughout the rest of 2023 and beyond. Let’s look at three key findings from the report that can help marketers better understand their customers and increase customer loyalty. 1. Incentives spark loyalty, but won’t sustain it Discounts and incentives are go-to tools in the marketer’s toolbox because they’re powerful motivators for attracting and converting customers. After all, there’s not a consumer on earth who wants to spend more money on a product or service than they have to. In fact, research shows that, this year:  45% of customers agree they will be loyal to retailers due to discounts and incentives compared to 39% in 2022 (source: Customer Loyalty Index 2023).   This increase from the previous year would suggest that customers are more responsive to incentives. Yet, when asked to think...

---

### SAP Emarsys October Release 2023: Empowering Marketers Through Innovation

> New innovations in the SAP Emarsys October Release 2023 empower marketers to reach more customers, boost loyalty & accelerate business results.

- Published: 2023-10-24
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/
- Categories: General, SAP Emarsys Applied
- Tags: omnichannel marketing, product release
- Translation Priorities: Optional

New innovations in the Emarsys October Release 2023 empower marketers to reach more customers, boost loyalty & accelerate business results.

With summer in the rear-view mirror and the busy holiday shopping season now on the horizon, the Emarsys October Release 2023 — full of innovations to help marketers reach more customers and drive lasting loyalty — has arrived just in time!   Read on to learn all about the latest enhancements to the Emarsys Customer Engagement solution, and how this release further empowers you, as a marketer, to accelerate business outcomes.   We’ll explore some of the latest innovations, including channel updates, reporting and analytics improvements, and enhancements for the marketer’s experience.   Channel Updates Today’s marketers know that, to truly engage customers, it’s not about getting customers to your brand — it’s about bringing your brand to customers on the channels they prefer. That’s why the Emarsys October Release 2023 offers several enhancements to improve your ability to reach more customers on more channels.   TikTok Integration for Digital Ads As one of the fastest-growing social media platforms, TikTok boasts more than 1 billion active global users, and that number is only rising. With that kind of audience size, your brand will absolutely want to dip its toes in the TikTok waters.   The new TikTok Integration for Digital Ads in our latest product release enables Emarsys clients to expand their social reach and accelerate results. Here’s how:  Maximize Return on Ad Spend to increase profitability:​​ Create, sync, and expand audiences across TikTok to connect with consumers on the social channels they prefer. Enhanced omnichannel experiences​​: Complement active campaigns with targeted ads on TikTok...

---

### Recognition for SAP Emarsys: Q3 2023 G2 Ratings Analysis

- Published: 2023-10-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/recognition-for-emarsys-q3-2023-g2-ratings-analysis/
- Categories: General
- Translation Priorities: Optional

At Emarsys, we often counsel the brands we work with that building trust with their customers is one of the most powerful activities they can engage in. And we don’t just talk that talk, we walk that walk.   We work hard to provide top-of-class solutions to our clients, along with outstanding customer support. We listen when our customers speak, which is why it’s particularly rewarding when they recognize us for our efforts.   We’re so grateful to once again emerge as a frontrunner in the latest G2 ratings for Q3 2023. Customers singled us out for recognition in marketing automation, e-commerce personalization, transactional emails, marketing analytics, loyalty management, and mobile marketing, to name a few.   Let's delve into the details! Here’s what customers are saying. An Overview In Q3, Emarsys was featured in over 285 reports, earning 44 badges, 37 of which are leader badges. We were recognized as a leader in enterprise, mid-market, and small business marketing. We were mentioned in 80 new reports and awarded 18+ new badges we hadn’t earned previously. Our focus on innovation and staying on the cutting edge of our industry was noted by our customers, and we’re delighted. One reviewer titled their review, “Best customer engagement platform on the market! ” It’s awesome to learn that customers appreciate the work we put into making Emarsys effective and easy to use. Ease of use came up time and again in the reviews of Emarsys, earning us an “Easiest To Do Business With” badge. As one user...

---

### Strategies to Give You an Edge for 2023 Holiday Readiness (Webinar Recap)

> Feeling pressed about those peak-season marketing goals? Get consumer insights and engagement strategies to help you edge out the competition.

- Published: 2023-09-07
- Modified: 2023-09-07
- URL: https://emarsystest.com/learn/blog/strategies-to-give-you-an-edge-for-2023-holiday-readiness-webinar-recap/
- Categories: General
- Translation Priorities: Optional

Feeling pressed about those peak-season marketing goals? Get consumer insights and engagement strategies to help you edge out the competition.

For retail marketers, what does it take to be truly ready for the holiday shopping season? You need to be prepared to engage and entice shoppers and edge out the competition in Q4. For many businesses, this is a make-or-break time of year.   To succeed, you need data about your customers, such as insights about who they are, where they like to shop, what they’re likely to buy, and much more. But data alone isn’t enough: you need the right tools to be able to connect with them on the right channels with highly targeted, one-to-one messaging. On top of that, you need to give consumers reasons to choose you over the competition. Easy, right? Okay, so, perhaps the peak shopping season can be stressful for retail marketers. Recently, in my role as Client Success Director EMEA for SAP Emarsys, I had the opportunity to join our partner Wunderkind for a webinar about how retail marketers can get an edge on this year’s holiday season. Megan Kresinske, Sr. Director of Product Marketing at Wunderkind, was a gracious host and interviewer, and I had the opportunity to meet fellow panelist Danie Williams-Rivera, who is a Senior Content Manager at Stylitics, a market leader for automated styling and visual content solutions. Read on for a quick webinar recap. If you still want more after that, you can watch the full webinar, The Holiday Edge: Actionable Shopping Insights for Black Friday Cyber Monday 2023 for even more insights and tips. 3 Top Consumer...

---

### 6 Holiday-Readiness Tips from Customer Engagement Experts

> Read now for 6 actionable holiday-readiness tips from customer engagement experts Mention Me, Movable Ink, and Wunderkind.

- Published: 2023-09-01
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/
- Categories: General, How to
- Tags: customer engagement, marketing strategy
- Translation Priorities: Optional

With the busy holiday shopping season on the horizon, marketers are hard at work shaping up their customer engagement strategy to ensure the best results.   More shoppers, more purchases, at higher values — those are the goals. But competition is fierce as brands clamor for the attention of their customers, and those customers are more discerning than ever. This leaves little room for error when it comes to crafting a holiday plan built on highly satisfying experiences while also delivering growth and revenue for the business.   As you start putting the final touches on your 2023 holiday customer engagement strategy, consider these 6 expert tips from our friends and technology partners: Movable Ink, Mention Me, and Wunderkind.   1. When it comes to promotions, focus on quality over quantity Going into this holiday season, many marketing teams will have to deal with tighter budgets and smaller headcount. This makes the notion of “doing more with less” not just economical, but essential.   But a smaller budget doesn’t necessarily mean smaller impact. Rather than spending money on a wide array of holiday promotions, the most successful brands will be the ones that can maximize the quality and efficacy of a few key promotions. Here’s what our friends at Movable Ink — experts in personalized brand experiences — had to say: “Based on several themes we’re seeing play out ahead of this year’s peak season, we’re encouraging brands to maximize promotion effectiveness and keep customers engaged during longer buying cycles. It’s not about doing...

---

### What Does the iOS17 Update Mean for Marketers?

> Many brands are wondering: what does the iOS17 update mean for marketers? Read on for insights, and the changes we see on the horizon.

- Published: 2023-08-30
- Modified: 2023-08-30
- URL: https://emarsystest.com/learn/blog/what-does-the-ios17-update-mean-for-marketers/
- Categories: Actionable Insights, Insights
- Tags: ios, marketing strategy
- Translation Priorities: Optional

Many brands are wondering: what does the iOS17 update mean for marketers? Read on for insights, and the changes we see on the horizon.

In September 2023, Apple will release iOS 17. Along with the standard improvements and usability updates, they are including an additional privacy feature that has some marketers in a spin: Link Tracking Protection (LTP).  So many brands are asking themselves: what does the iOS17 update mean for marketers? Let's dive in and unpack this new update. What is Link Tracking Protection?   First, let's review what Link Tracking Protection is. Here's how Apple describes it in its press release:  “Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and the links will still work as expected. This information will also be removed from links in Safari Private Browsing. ”  In practical terms, this means removing some URL tracking parameters from links when using the Safari browser, and also when sharing links using Messages and Apple Mail.    Example:  Before LTP: https://example. com/ad_engagement? click_id=YmVhODI1MmzMNGU&campaign_id=23 After LTP: https://example. com/ad_engagement? campaign_id=23 The result of this will be that response tracking for any messages passing through the Apple ecosystem will be reduced to anonymous numbers, which, at first, might sound like bad news for anyone with an interest in tracking how customers interact with links.  However, this may not be as dire as it seems. Should you be worried? You're probably wondering what the implications of these changes mean for your marketing, and whether or not you should be worried. We think not. Here are a few things to consider:  Emarsys links are...

---

### 5 Reasons Why Customer Engagement is the Key to Brand Loyalty

> Discover 5 powerful reasons why customer engagement reigns supreme for driving brand loyalty and accelerating business outcomes.

- Published: 2023-08-30
- Modified: 2023-11-15
- URL: https://emarsystest.com/learn/blog/customer-engagement-and-loyalty-5-reasons/
- Categories: Actionable Insights, General
- Tags: customer engagement, customer loyalty
- Translation Priorities: Optional

Retail and e-commerce brands love their loyal customers. And why wouldn’t they? After all, loyal customers return to brands and spend 31% more than new customers, and 46% of loyal customers are likely to keep purchasing from a brand after a negative experience.   Those are huge results if you’re a business where customer purchases are your lifeblood.   But how does a brand foster true lasting loyalty anyway? And why is it that some brands struggle to build an active customer base of loyal shoppers, while others have loyal customers in droves? Simply put: It comes down to your customer engagement strategy.   If you aren’t able to drive the loyalty your brand needs to increase revenue and accelerate business results, the problem could be in your approach to customer engagement. Read on to discover five reasons why customer engagement is the key to brand loyalty. Customer Engagement and Brand Loyalty First, let’s get clear on what we mean when we say “customer engagement” and “brand loyalty. ” Customer engagement is about how a business forms and grows relationships with customers through various interactions over time, and very often, across multiple channels.   Brand loyalty, or commonly referred to as customer loyalty, is the long-term commitment of customers to continually purchase from, and stay loyal to, a specific brand. The difference between customer loyalty vs brand loyalty is slight but nuanced.   Another way to look at it: customer engagement is all about how a brand interacts with its customers, and loyalty comes as a...

---

### 5 Customer Engagement Strategies for Leading E-Commerce Brands

> Boost e-commerce success with 5 proven customer engagement strategies for top brands. Elevate customer experience & drive sales.

- Published: 2023-08-24
- Modified: 2023-11-15
- URL: https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/
- Categories: Actionable Insights, General
- Tags: customer engagement, e-commerce
- Translation Priorities: Optional

The rapid shifts in consumer preferences, along with emerging channels throughout the past several years, have ushered in a new era of customer engagement.   Today’s customer could begin their journey with a brand at any touchpoint. Then, they’ll expect their experience with the brand to be consistent and seamless, even as they move back and forth between channels. What’s more, they’ll want the experience to be uniquely tailored to their individual wants and preferences — so engaging them with a cookie-cutter approach won’t cut it.   This evolution puts pressure on e-commerce marketers to either adapt their customer engagement marketing techniques to keep up with their customers... or lose out to the competitors who remain ahead of the curve. Those who know the formula for a winning customer engagement strategy can expect to experience:  Increased customer growth  Improved customer loyalty and lifetime value Greater revenue and business outcomes Let’s look at 5 customer engagement strategies your e-commerce brand should be using now to ensure continued growth and revenue for the future.   1. Personalized Recommendations Personalization is table stakes for any successful customer engagement strategy. This is especially true for e-commerce brands who have a lot of customer data available, and with the right technology and know-how, can leverage that data for revenue-driving personalized customer engagement. Importance of Personalization in E-Commerce Why is personalization important for e-commerce brands? Here are three reasons: Personalized customer experiences positively influence buyer behavior. Brands that can tailor their content to the individual are more likely to...

---

### 5 Ways to Extend Your Digital Advertising on the Open Internet

> In this guest article, discover how enriched data enables you to put the customer at the center of your marketing.

- Published: 2023-08-15
- Modified: 2023-08-15
- URL: https://emarsystest.com/learn/blog/5-ways-to-extend-your-digital-advertising-on-the-open-internet/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: digital advertising, digital marketing, marketing strategy, omnichannel marketing
- Translation Priorities: Optional

In this guest article, discover how enriched data enables you to put the customer at the center of your marketing.

Anyone can put an ad on the internet: Pull some copy together, throw in a graphic of a product and model, and spend those ad dollars. In fact, that’s exactly what a lot of people do, which is why internet ads are so prolific... and why consumers have learned to tune out irrelevant ads.   To truly capture your audience’s attention and drive real actions and engagement, it’s essential to put the customer at the center of your marketing, and by that I mean engaging them with the right content at the right time.   Achieving that level of sophistication for digital ads requires knowing your customers inside and out, like the back of your hand, and that’s where the real challenge lies. You have to be able to identify your customers, reach them on the right channels, and understand their complete customer journeys from end to end. On top of that, competition is always lurking, fighting to claim your customers’ attention and business.   My name is Sophie Sui, and I’m a Strategic Partner Manager with Criteo. I want to tell you a little about how the Criteo and Emarsys partnership can help you build a comprehensive understanding of your customers. I’ll also show you five ways that you can use the enriched data achieved through madtech, the union of online marketing and advertising technology, in order to create better shopping experiences for your customers and drive stronger performance outcomes.   Uncover the Power of Enriched Data Marketers today have amazing tools at...

---

### 2023 Customer Engagement Trends and Technologies

> Discover the latest 2023 customer engagement trends and technologies to help you deliver better customer experiences and drive business results.

- Published: 2023-08-11
- Modified: 2023-11-15
- URL: https://emarsystest.com/learn/blog/2023-customer-engagement-trends-and-technologies/
- Categories: Actionable Insights, General
- Tags: customer engagement
- Translation Priorities: Optional

One thing can be said for certain: customer engagement trends are moving faster today than ever before... and they’re not showing any signs of slowing down. Staying on top of customer engagement trends and technologies becomes more relevant with each passing day. As technology continues to evolve and customer expectations rise, keeping up with the latest trends is essential for any business that wants to thrive and grow.   Effective customer engagement requires a close look at data integration, customer behavior, cultivating loyalty, and more. Read on for cutting-edge trends and technologies that are shaping customer engagement strategies in 2023, and how you can incorporate them into your marketing. 2023 Customer Engagement Trends Let’s face it: staying attuned to customer engagement trends and technologies is a strategic imperative. As digital channels proliferate and consumer behaviors and preferences continue to evolve rapidly, understanding and harnessing these trends can spell the difference between thriving and merely surviving in the current market.   This section delves into the pivotal customer experience trends that are shaping the way businesses connect with their audiences. By delving into these CX trends, we gain insights that empower us to tailor our strategies, optimize our interactions, and ultimately foster enduring customer relationships. 1. Personalization and Customization There’s no lack of information. In fact, customers are flooded with it. In this content-saturated world, personalization has emerged as a key driver of customer engagement. Marketers are using data analytics and AI marketing to gather insights into customer preferences, behaviors, and patterns in...

---

### 3 Key Reasons Why Top Retail Brands Are Investing in Customer Engagement Platforms

> Discover why leading retail brands are investing in customer engagement platforms to boost loyalty, sales, and revenue-driving personalization.

- Published: 2023-08-10
- Modified: 2023-11-15
- URL: https://emarsystest.com/learn/blog/3-reasons-retail-brands-are-investing-in-customer-engagement-platforms/
- Categories: General, Innovative Perspectives
- Tags: customer engagement, marketing technology
- Translation Priorities: Optional

In today's evolving, competitive retail landscape, customer engagement can make or break a brand's success.   The reasons are myriad. For one, customer loyalty is both harder to come by and more crucial for long-term business success. Second, as consumer expectations continue to rise, retailers large and small are recognizing the significance of building strong connections with their customer base in order to become the customer’s preferred brand.   As customers seek personalized experiences and meaningful interactions on their channels of choice, the role of customer engagement marketing has expanded far beyond just driving transactions. Top retail brands are making substantial investments in cutting-edge customer engagement platforms to gain a competitive edge and foster long-term relationships with their audience.   Read on for the three key reasons why leading retail brands are prioritizing these platforms and reaping the benefits of personalized customer engagement. #1: Enhancing Customer Loyalty Customer loyalty stands as the cornerstone of success for any retail brand. Cultivating a loyal customer base not only guarantees repeat business but also transforms satisfied customers into brand advocates, driving positive word-of-mouth and organic growth. Top retail brands understand that building and maintaining this loyalty requires the creation of memorable experiences and meaningful connections with their customers. This is where customer engagement, and thus, customer engagement platforms, come into play. Customer engagement platforms can offer marketers a plethora of tools and strategies designed to nurture customer loyalty. From personalized recommendations based on browsing history and purchase behavior to exclusive loyalty offers and relevant communications, these...

---

### How AI Technology Will Transform Customer Engagement

> Learn how AI will revolutionize customer engagement with better personalization, improved CX, and seamless omnichannel experiences.

- Published: 2023-08-04
- Modified: 2023-11-15
- URL: https://emarsystest.com/learn/blog/how-ai-technology-will-transform-customer-engagement/
- Categories: Actionable Insights, Behind the Tech
- Tags: artificial intelligence marketing, customer engagement
- Translation Priorities: Optional

AI is actively transforming how we engage with customers. But what is it, exactly? And how can we harness its power?   AI in customer engagement refers to the use of artificial intelligence technologies, such as machine learning and predictive analytics, to enhance and personalize interactions with customers and prospects. It plays an increasingly important role for modern business by automating routine tasks, providing real-time insights, and delivering 1:1 experiences — increasing customer loyalty and satisfaction. Staying competitive today requires adapting to new changes and trends in AI-driven customer engagement. Businesses are integrating tools such as chatbots, predictive analytics, and AI-powered recommendation engines to anticipate customer needs. These tools are giving companies the ability to deliver the personalized experiences customers have come to expect. AI can also help with optimizing operations, and providing a deeper understanding of customer behavior.   Embracing AI and the power it offers enables businesses to maintain a competitive edge and forge enduring customer relationships. AI Personalization AI personalization means using artificial intelligence (AI) to craft and customize content, experiences, or recommendations for users, prospects, or customers. To accomplish this personalization, an AI engine analyzes vast amounts of data, such as user behavior, preferences, web traffic, and buying patterns to provide personalized and relevant content and product recommendations. AI personalization gives customers an experience that is tailored and enhances their satisfaction while also improving engagement and conversion rates.   Understanding customer preferences through data analysis Understanding customer preferences through data analysis is at the core of AI personalization. Your...

---

### SAP Emarsys July Release 2023: New Innovations to Empower Marketers 

> Discover how the SAP Emarsys July Release 2023 brings more power to marketers and drives more omnichannel customer engagement.

- Published: 2023-07-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/
- Categories: SAP Emarsys Applied
- Tags: customer engagment, marketing strategy, product release
- Translation Priorities: Optional

Summer is traditionally a time for slowing down, going on holiday, and soaking up the sun. But at Emarsys, we’re always working hard to drive innovation — and summertime is no exception.   Our Emarsys July Release 2023 is here, and we have a host of new, innovative features and enhancements to empower you as a marketer. Read on to learn more. Mobile Wallet: New Channel, New Way to Engage If you haven’t heard, back in June we announced a new channel for the Emarsys Customer Engagement Platform: Mobile Wallet.   With Mobile Wallet, you can natively launch personalized campaigns with digital wallet passes such as digital vouchers, coupons, tickets, and loyalty cards. By incorporating Mobile Wallet in your omnichannel mix, you can reach mobile customers anywhere with relevant rewards and offers without needing an app. You’ll be able to remove the friction of in-store identification and close the loop on the digital to in-store experience.   Considering that more than 50% of consumers say there is “no need to carry a physical wallet” now that they have a mobile wallet, this channel is becoming a vital touchpoint for connecting with customers. “Mobile is the one channel that’s always with the customer, so it’s an important part of our omnichannel mix. Mobile Wallet in particular allows us to reach customers anywhere they’re at, which unlocks a whole new set of use cases to better connect our digital and in-store experiences. ”  — James Neill, Customer Lifecycle Manager, City Beach ► Learn more about Emarsys’s...

---

### SAP Emarsys Shines as a Leader: Q2 2023 G2 Ratings Analysis

- Published: 2023-07-03
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-shines-as-a-leader-q2-2023-g2-ratings-analysis/
- Categories: Behind the Tech, SAP Emarsys in practice
- Translation Priorities: Optional

At Emarsys, we’ve found that in the ever-evolving landscape of marketing technology, it’s critical to stay ahead of the curve. One way to do this is to listen carefully to what our customers want and what they appreciate about our platform. That’s why, as a leading provider of omnichannel marketing automation solutions, we’re so gratified to once again emerge as a frontrunner in the latest G2 ratings for Q2 2023. Customers singled us out for recognition in loyalty management, ecommerce personalization, location-based marketing, transactional emails, marketing analytics, and mobile marketing.   Let's delve into the details and discover why we continue to lead the way in these pivotal areas. Loyalty Management As marketers know, loyalty management plays a pivotal role in customer retention and fostering long-term relationships. Emarsys' dedication to delivering exceptional loyalty management solutions has earned us top ratings on G2 from satisfied customers using the platform to attract and retain loyal customers. We listen carefully to what marketers need to continually upgrade how our platform empowers businesses to develop and execute highly personalized loyalty programs, rewards, and targeted campaigns. Our customer-centric focus has enabled brands to drive customer engagement, increase repeat purchases, and cultivate brand advocacy, and our recognition as leaders in the automation of loyalty management means our customers are seeing results. Ecommerce Personalization Gone are the days when marketers could create one uniform message and inspire meaningful action from prospects and customers. Today, personalization is the key to attracting and retaining customers.   Emarsys is designed for marketers...

---

### 10 Ready-to-Deploy Omnichannel Marketing Tactics Your Strategy Needs

> Discover the must-have omnichannel marketing tactics that the most successful brands leverage to increase customer engagement, loyalty, and revenue.

- Published: 2023-06-15
- Modified: 2023-07-16
- URL: https://emarsystest.com/learn/blog/10-ready-to-deploy-omnichannel-marketing-tactics-your-strategy-needs/
- Categories: General
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Every brand is unique — not just in their product offering, but in the needs and wants of their customers.   However, whether you’re a marketer for a global retail brand, a niche e-tailer, or a mobile app brand, there’s one challenge that nearly every marketing team has in common: win new customers, secure their loyalty, and grow their lifetime value.   So even though certain aspects of your omnichannel marketing strategy may differ depending on your brand and your customers, there are a handful of essential omnichannel marketing tactics you’ll want to have pre-built and ready-to-deploy in your customer engagement solution to bolster your strategy.   In this blog post, we’ll cover ten ready-to-deploy omnichannel marketing tactics your strategy needs to ensure accelerated growth and revenue for your business.   1. Welcome Campaign If you don’t properly welcome a new customer to your brand, you’re in for a rocky road. It’s hard to build long-term relationships if you don’t start off on the right foot. This makes a well-crafted automated welcome campaign an essential marketing tactic.   Use creative content that’s on-brand, and messaging that’s warm and inviting (while still aligned with your brand tone and voice). Consider the widest breadth of channels possible: email, web, and SMS are great for welcome campaigns.   Bonus Tip: Craft this message right, and you can encourage customers to register and give your critical zero-party data (with their permission, of course) that will fuel your personalization efforts and allow you to provide them with a better experience.   2... .

---

### The Power of Data to Drive Loyalty

> Collecting the right data will help you engender loyalty in your best customers. Explore the power of data to drive loyalty.

- Published: 2023-06-15
- Modified: 2023-06-21
- URL: https://emarsystest.com/learn/blog/the-power-of-data-to-drive-loyalty/
- Categories: Actionable Insights, Customer Stories
- Translation Priorities: Optional

At Total Tools, Australia’s largest professional tool retailer, we had robust information about our clients, but we also had a problem: it was all siloed.   Our martech wasn't able to drive omnichannel experiences across platforms, and it didn’t give us unified views of our customers. We were meeting customers where they were – email, SMS, online search – but the conversations we were having with them weren’t coordinated across channels. We lacked the capacity to show them the products that they were showing interest in across channels. Ultimately, this led to friction in our loyalty program.   We wanted to deliver value in real time. When our customers showed interest in a product, or when they had a need our products could fill, we needed to be there with the right message on the right channel. High on our list of priorities was to deliver more tailored product recommendations based on what we knew about our consumers. Our experience with Emarsys was documented in a case study that lays out the steps we took to achieve better results. Integrating data for better results Enter our partnership with Emarsys. Using the platform, we were able to stitch together all our customer data points into a unified view. With Emarsys’ Integrated Data Layer, we were able to unify, cleanse, remove duplicates, and analyze first-party data from business applications, customer data, and commerce solutions to create a holistic view of each customer. This allowed us to accelerate our 1:1 personalization. We leaned into the...

---

### 2023 Power to the Marketer Festival: Omnichannel Masterclass Recap

> Discover insights and strategies from brands like Estée Lauder, Spoonflower, Walla, BrandAlley, Hobbii, Ochsner Sport, and more, as revealed during the Power to the Marketer Festival’s live Omnichannel Masterclass event.

- Published: 2023-06-12
- Modified: 2023-07-27
- URL: https://emarsystest.com/learn/blog/2023-power-to-the-marketer-festival-omnichannel-masterclass-recap/
- Categories: General, SAP Emarsys Applied
- Tags: omnichannel marketing
- Translation Priorities: Optional

Emarsys’s Power to the Marketer Festival kicked off with our live Omnichannel Masterclass digital event, held June 7-8, 2023, and we’re still buzzing from the excitement and thrill of all the brilliant speakers who presented.   For those who joined the Omnichannel Masterclass live, you were treated to two days of world-class marketers and technology experts sharing amazing insights, tips, and strategies. For those who couldn’t make the live event, but are suddenly feeling a heavy wave of FOMO sweeping through your body right now — good news! Not only can the entire Omnichannel Masterclass event be accessed on-demand for free, but this recap blog will offer you a day-by-day walk-through of everything covered, giving you some choice highlights to sink your teeth into — and links for those who want to dive back into the full sessions. Let’s get into it! Festival Overview If you’re just now discovering this festival, here’s a quick overview of what it’s all about:  Our Power to the Marketer Festival was created to celebrate marketers and the impact they make every day. This year, we chose the the theme of “Elevating the Art and Science of Marketing,” which focuses on how marketers successfully merge art and science to deliver omnichannel experiences their customers love, and deliver results their businesses need. ​ The first event, our Omnichannel Masterclass, was a live two-day digital event, split into the following categories: Day 1: The Art of Marketing Day 2: The Science of Marketing   So now, let’s begin with the...

---

### How SAP Emarsys Is Bringing FC Bayern Family Even Closer Together

> SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key!

- Published: 2023-05-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/
- Categories: Customer Stories
- Tags: omnichannel, personalization
- Translation Priorities: Optional

SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key!

It’s a Goal for Fan Experience Thirty-two German championship titles, 20 DFB Cup victories, and six glorious triumphs in the Champions League — as an FC Bayern fan, I am in awe of their achievements. With a staggering 300,000 members, FC Bayern proudly claims to be the world's largest sports club — and I am honored to be part of this family. Growing up in Munich myself, I’ve been a supporter since I was a young kid, when I was lucky enough to meet my all-time favorite player who autographed my football. One of the most memorable matches for me was the game of Bayern vs. Girondins Bordeaux in 1996 in the final of the UEFA-cup in the famous Olympia-Stadium, and I will never forget the celebration of the cup win at the Marienplatz in Munich, and neither will many fans across the globe. But what makes this club so special, and how do they manage to unite so many people worldwide? How do they inspire us fans to cheer our hearts out in the stadiums or in front of our screens? What fuels our anticipation for the next game, and how do we cope with defeat? To get closer to their fans and understand their needs, FC Bayern is taking a bold step forward by leveraging the power of personalized marketing through the SAP Emarsys customer engagement platform. By tailoring their approach to the individual journey of each member, they are dedicated to uncovering every fan’s unique preferences and...

---

### 23+ Omnichannel Marketing Statistics You Need to Know

> Discover the most relevant omnichannel marketing statistics and learn how your marketing team can use them to engage more customers and drive results.

- Published: 2023-05-12
- Modified: 2023-07-06
- URL: https://emarsystest.com/learn/blog/omnichannel-marketing-statistics/
- Categories: Actionable Insights
- Tags: customer engagement, omnichannel marketing
- Translation Priorities: Optional

In a world buzzing with digital interactions and countless advertising messages vying for attention, businesses face an ever-growing challenge: standing out from the competition and effectively engaging their target audiences.   But as consumers become more discerning and their preferences evolve, marketers must embrace new strategies to engage and retain their valuable customers. Enter omnichannel marketing. By harnessing the power of data, technology, and consumer insights, omnichannel marketing enables brands to create seamless, 1:1 personalized engagements that forge deeper connections, foster customer loyalty, and ultimately drive business growth. Whether you're a seasoned marketer seeking to fine-tune your omnichannel strategy, or an aspiring entrepreneur eager to leverage the latest trends, these statistics will empower you with valuable insights, practical takeaways, and a solid edge over the competition.   From revealing the impact of personalized experiences to exploring the ROI of integrated campaigns, let's dive deep into the numbers that shape the future of customer-centric marketing. 23+ Omnichannel Marketing Statistics You Need to Know General  63% of respondents in this study of customer-obsessed firms said expanding the marketing/digital channels their company includes in its mix is a must, compared to just 37% of study respondents from firms that are not customer-obsessed. 74% of customers used more than one channel to complete a purchase. Email  93% of consumers receive irrelevant communications from brands. 54% of marketers who implemented personalization saw increased brand engagement. 48% of marketers who implemented personalization saw increased conversions. Automated lifecycle campaigns convert 335% better than standard...

---

### The 2023 Power to the Marketer Festival: What’s It About, What’s In Store, and What You’ll Learn

> See how the 2023 Power to the Marketer Festival, in association with Vogue Business, showcases marketers elevating the art and science of marketing.

- Published: 2023-05-11
- Modified: 2023-05-31
- URL: https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/
- Categories: General, Innovative Perspectives
- Tags: power to the marketer
- Translation Priorities: Optional

2023 has been quite the year so far — and we’re not even halfway through it.   From economic volatility to changes in data and security regulations to accelerated advancement in AI technology (we’re looking at you, ChatGPT), this year has already been a chaotic mix of excitement and uncertainty.    For some, that juxtaposition could be jarring. But for marketers, it’s the status quo. We’re used to change and disruption in our industry, and in times like these, we take equal measure of the potential risk and reward. This allows us to identify where to be prudent, and also, where new opportunities lie (and how they can empower us). So, during this year’s Power to the Marketer Festival, we’ll be wholeheartedly embracing the excitement and opportunities that 2023 presents. Our theme of elevating the art and science of marketing will set the framework for a year-long series of marketer-led moments happening all across the globe. These moments will showcase the work of marketers blending art and science to create masterful customer experiences and achieve results that keep their brands thriving. Read on to learn what’s in store for the Emarsys 2023 Power to the Marketer Festival, in association with Vogue Business.   Elevating the Art and Science of Marketing Before we dive into what you can expect to experience during the Power to the Marketer Festival, let’s talk about the “why” behind the festival, and in particular, this year’s theme of elevating the art and science of marketing.    The Marketer’s Balancing Act...

---

### Omnichannel Marketing Examples to Inspire Your Strategy

> See five examples of real brands using omnichannel marketing to drive customer engagement and loyalty, and deliver better business results.

- Published: 2023-05-03
- Modified: 2024-08-02
- URL: https://emarsystest.com/learn/blog/omnichannel-marketing-examples/
- Categories: Actionable Insights
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

In today’s ever-evolving technological landscape, marketers are faced with a daunting challenge – delivering more results for their business, while meeting the high expectations of continually-demanding customers.   This is where omnichannel marketing comes in. By connecting customer, sales, and product data and integrating marketing channels, omnichannel empowers marketers to deliver 1:1 personalized engagements, no matter where customers choose to engage.   If you need a little inspiration to kickstart your omnichannel marketing strategy, you’ve come to the right place. In this blog post, we’ll share the stories of 5 trailblazing brands that have used omnichannel marketing to overcome their organizational challenges and drive tangible business outcomes.   1. Adore Beauty Challenge: Adore Beauty had always been a step ahead of the competition in terms of personalization, and they’d invested in marketing automation. However, as the business grew, these automations became outdated, no longer accounting for the full customer journey.   With the influx of customer acquisition during COVID-19, Adore Beauty saw an opportunity not only to retain new customers, but also to drive repeat purchases from its existing customer base.   Solution: In partnership with Emarsys, Adore Beauty drove adoption of its integrated loyalty program, achieving: Revenue increase by 47% in the last 2 years 5. 5x customer lifetime value over acquisition costs 95% of most valuable customers captured by loyalty program 56% customer retention increase compared to the previous year 2. Lorna Jane Challenge: Lorna Jane is a leading women’s activewear brand, with a focus on creating products that make...

---

### 5 Pillars of the Omnichannel Customer Journey [+ Examples]

> Explore the five key pillars that drive customer engagement, satisfaction, and loyalty in the digital age, and unlock the secrets to crafting an exceptional omnichannel strategy.

- Published: 2023-04-28
- Modified: 2023-10-21
- URL: https://emarsystest.com/learn/blog/omnichannel-customer-journey/
- Categories: Actionable Insights
- Tags: customer engagement, omnichannel marketing
- Translation Priorities: Optional

Picture this: A customer starts their journey by browsing your website on their laptop, adds items to their cart, but decides to make the purchase in-store.   As they walk into the physical store, their smartphone buzzes with a personalized discount offer tailored to their preferences. They leave the store happy with their purchase and later receive a follow-up email with recommendations for complementary products.   This seamless, integrated experience is the hallmark of the omnichannel customer journey — and understanding it is the key to building long-lasting customer loyalty and driving profitable growth. In this article, we’ll walk through the omnichannel customer journey, giving you a better understanding of the paths the modern shopper takes to conversion.   What is the customer journey, and why do we need to understand it? At its core, the customer journey is the total sum of experiences that customers go through when engaging with your brand. It begins the moment they first become aware of your product or service, continues through the point of purchase and beyond into post-purchase support, and then loops back again for repeat purchases. So why is understanding this journey important for marketers?   Simply put, it’s all about perspective. By stepping into your customer’s shoes and anticipating their wants and needs as they move through their individual journeys, you can identify gaps and deliver exceptional experiences every step of the way. This empathetic approach typically leads to higher customer satisfaction, increased loyalty, and better business outcomes. By mapping the customer journey, marketers...

---

### Brand Advocacy: Your Secret Weapon for Sustainable Growth & Customer Retention

> In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy.

- Published: 2023-04-25
- Modified: 2024-02-15
- URL: https://emarsystest.com/learn/blog/brand-advocacy/
- Categories: General
- Translation Priorities: Optional

In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy.

When do you start building loyalty? Some might say it starts after the second purchase, or when a customer joins a loyalty program. However, I want to challenge you to think differently: the potential for loyalty starts from the first moment your customer hears about your brand. Better still, there’s a way for you to find customers who, right from their first experience with your brand, are more likely to become high-quality customers. By “high quality,” I mean they’re more likely to engage with you repeatedly and have a higher customer lifetime value (LTV).   The way you find these high-quality customers is by identifying the best customers that are already in your customer base, and then nurturing and activating them so they actively introduce new customers through brand advocacy.   I’m Kat Wray, Director of Strategic Partnerships at Mention Me, the brand advocacy intelligence platform empowering businesses to turn brand fans into unstoppable growth. Read on to learn more about what brand advocacy means, the results that marketers can achieve with it, and even some practical tips to help you foster advocacy with your existing customers.   Before you dive in, though, I want to invite you to also join us June 8th for our online Masterclass session as a part of the Emarsys Power to the Marketer Festival. Contents: What Is Brand Advocacy? How Brand Advocacy Can Overcome Your Business Challenges Attract High-Quality Customers Destined to Become Loyal Brand Fans Where to Start: Identifying Your Best Customers Mention Me and Emarsys:...

---

### G2 Spring 2023 Report: SAP Emarsys Leads in Personalization, Customer Journey Analytics, and More

- Published: 2023-04-11
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/
- Categories: General, SAP Emarsys Applied
- Tags: G2
- Translation Priorities: Optional

At Emarsys, we are keenly aware that customers are our lifeblood. When they’re doing well, we thrive. Nothing is better than a satisfied customer. Everything we do — from releasing new product launches to hosting events with substantive marketing content you can use to improve your ROI — is focused on helping our customers achieve the results they need to meet today’s marketing challenges.   That’s why, of the many ways in which Emarsys is recognized in the marketplace, we’re always especially delighted when we receive recognition through G2, an important peer review site in the tech space. Because its badges and accolades come directly from users, it gives us an opportunity to hear from customers what they find helpful about our product. At G2, Emarsys clients from all over the world can provide real-time, thorough feedback about our platform. And we make sure to listen! With the release of the G2 Spring 2023 Report, we are humbled and thrilled that Emarsys has once again been recognized as a leader in several critical categories. Here are some key areas where user reviews have shown that we’re an innovative leader in omnichannel marketing, and a few quotes to illustrate what customers are saying about Emarsys. Leading the Way in Personalization  E-Commerce Personalization: Leader Spring 2023  In this era in which every bit of customer attention is hard-won, the brands that distinguish themselves in the marketplace are the ones who provide their customers with real-time, personalized messaging. That’s why so much of what...

---

### Understanding the 4 Ps of Marketing Through Digital Transformation

> Automation, Artificial Intelligence, Machine Learning & Data Analytics have revolutionized the marketing industry. Learn new ways to implement the 4 Ps of Marketing.

- Published: 2023-04-03
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/4-ps-of-marketing-importance/
- Categories: Actionable Insights, General
- Tags: marketing strategy
- Translation Priorities: Optional

The 4 Ps of marketing — product, price, place and promotion — have provided a standard framework within which marketing strategies and programs have been built for over 60 years. Jerome McCarthy first proposed the modern form of the 4 Ps in his 1960 textbook, Basic Marketing: A Managerial Approach and they are widely taught as a frame of reference for marketers to build and execute successful campaigns. However, the evolution of the digital age has caused the standard methods and practices of nearly every industry to change and grow to work within this new paradigm, and marketing is certainly no exception.   The more powerful marketing automation tools and platforms get at integrating data and channels and enriching them with AI and predictive intelligence, the more effective marketers become at delivering campaigns that drive tangible business outcomes. These tools and platforms give marketers an entirely new framework within which to execute the core tenets of marketing theories like the 4 Ps. This blog bridges the gap between theory and practice by both explaining the 4 Ps of marketing, and sharing tried-and-tested tactics that elevate the 4 Ps from lofty theory into pragmatic, ROI-driving omnichannel strategies. The 4 Ps of Marketing The 4 Ps of marketing refer to product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition. The principles remain sound, but the practice of marketing itself has changed...

---

### How Top Brands Use Omnichannel Marketing for Better Relationships, Retention, & Revenue

> See how top brands like Happy Socks and French Connection use personalized omnichannel marketing to increase customer loyalty and drive business results.

- Published: 2023-03-29
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/top-brands-using-omnichannel-marketing-for-better-relationships-retention-revenue/
- Categories: Actionable Insights, General
- Tags: customer engagement, omnichannel marketing, personalization
- Translation Priorities: Optional

Customer acquisition is expensive. And with marketing budgets shrinking and consumer wallets tightening, overspending to acquire new customers isn’t a luxury that many marketers have right now. Yes, driving revenue remains critical, but so is ROI and efficiency.   That’s why today’s successful marketers are putting their primary focus on maximizing the value of the customers they already have. For them, building sustained customer relationships and improving retention are the goal, with the understanding that increased revenue is the payoff.   So how do they achieve better relationships, retention, and ultimately, revenue? The answer lies in personalized omnichannel marketing.   Let’s take a look at how two real-life brands lead with an omnichannel marketing strategy to deliver the experiences that keep their existing customers engaged and spending. Building Relationships with Happy Socks Renowned fashion retailer Happy Socks has relationships with customers all over the world. But when you’re a brand with such a large global reach looking to sustain those relationships, you have to be able to engage customers with satisfying 1:1 experiences across a wide range of countries and languages.   And you need to be able to do that at scale. Fortunately, Happy Socks has a strong omnichannel marketing strategy that prioritizes data-driven insights to easily power personalization at any scale, even across multiple languages and geographies. The result is deeper, more meaningful relationships with delighted footwear enthusiasts — or perhaps more fitting, “happy socks fans” — all around the world Using Emarsys, the brand engages customers using personalized automations across multiple...

---

### Personalized Omnichannel Marketing & Where to Begin

> Read more to discover what personalized omnichannel marketing is and how to get started with creating a strategy for your business.

- Published: 2023-03-24
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/personalized-omnichannel-marketing-where-to-begin/
- Categories: How to
- Tags: omnichannel marketing, personalization
- Translation Priorities: Optional

From in-store to in-app to online, regardless of where your customers shop with your brand, they expect a connected, personalized experience.   In the past, true omnichannel marketing required significant investment from brands. But the growth of martech has significantly lowered the barriers to entry.   So, with customer expectations rising, and more and more tools available in the market to help you meet those expectations, now is the time to prioritize personalized, omnichannel marketing.   In this article, we’ll discuss all things 1:1 omnichannel personalization, giving you actionable advice to start integrating omnichannel personalization into your broader marketing strategy.   What is omnichannel personalization?   Omnichannel personalization is about providing customers with uniquely tailored shopping experiences, based on their personal preferences and individual history, consistently and seamlessly across all touchpoints a brand offers.   Customers are no longer single-channel shoppers, and they expect consistent 1:1 experiences, no matter which channel they choose for engaging a brand. Whereas some brands can only provide personalized customer experiences on a channel-by-channel basis, the brands who are most successful with omnichannel marketing unify their data to ensure continuous and consistent personalized interactions for individual customers as they move across channels.   Why is omnichannel personalization important?   Without personalization, the online experiences you create for customers will feel less like cultivated experiences and more like batch-and-blast, generic campaigns.   Each day, 333 billion emails are sent, and your customers are on the receiving end of that sensory overload.   One thing is clear. From email to Instagram, if you’re creating generic, batch-and-blast content,...

---

### SAP Emarsys Spring Release 2023: Updates to Help You Save Time, Improve CX, and Drive Loyalty

> Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀

- Published: 2023-03-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2023/
- Categories: SAP Emarsys Applied
- Tags: cross-channel marketing, customer loyalty, marketing strategy, mobile marketing, omnichannel marketing, personalization, SMS marketing
- Translation Priorities: Optional

Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀

With the recession still affecting the lives of people and consumer buying patterns continuing to shift, marketers have to stay on their toes. Because it costs more to acquire customers than to retain them, marketers from leading brands are doubling down on highly personalized omnichannel customer engagements that drive long-lasting loyalty.   As a marketer, you want to do more of that, without necessarily breaking your back to accomplish it, which means efficiency is key, as are flexibility and easy ways to increase personalization. Here at SAP Emarsys, we’ve been busy doing some spring cleaning to help you with all of that!   Our Emarsys Spring Release 2023 is packed with updates ranging from small to large, but all of this season’s innovations have one thing in common: they’re bringing you more power! That power comes from time-saving changes to the interface and features, all-new tools, and new features that will put the eXcellence in CX.   Contents: Mobile, SMS, and Web Push Enhancements Personalization and Segmentation Updates Retain Retain Retain: Loyalty Updates Spring Refresh: The Marketer’s Experience Join Our Pilot Program: Become a Product Pioneer! Final Thoughts Mobile, SMS, and Web Push Enhancements Channels are the lifeblood of marketing, the avenues we use to connect with customers. The Spring Release is bringing you numerous channel updates so you can reach customers with tailored content at the right time and on the right channel. Get Automated: Web Push Trigger for Automation Who doesn’t love a good combo? Whether it’s bread and butter, or...

---

### Beauty Pie & Innovasport: Real Brands Driving Real Marketing Results

> Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement.

- Published: 2023-03-15
- Modified: 2023-03-22
- URL: https://emarsystest.com/learn/blog/real-brands-driving-real-marketing-results/
- Categories: Customer Stories
- Tags: automation, customer loyalty, customer loyalty program, customer retention, email marketing, marketing strategy, omnichannel marketing, personalization, success story
- Translation Priorities: Optional

Hear from marketers at leading brands about the real marketing results they’re seeing with omnichannel engagement.

Which is more fun: A) listening to a physics lecture, or B) playing with bouncy balls and measuring bounce height to see the real results of potential and kinetic energy?   If you answered B, this article is for you.   Although we can’t show you marketing software actively delivering personalized omnichannel messages to customers, what we can do is share the real results that marketers are achieving. Chloe and Danielle are marketing leaders who are continually honing their craft so they can scale their business, increase retention, and drive revenue. Dig into their stories, see the real outcomes they’re achieving, and take away the inspiration to grow. And remember: Do try this at home. Or rather, try it at work! BEAUTY PIE: How to Make Scaling Your Marketing as Easy as PIE Based in the UK, Beauty Pie uses a subscriber model for their high-quality beauty products, eliminating mark-up and passing on the savings to their members. Because the brand uses a membership-based business model, retention is vital to the success of their business. The marketing team uses automated customer journeys to keep their members engaged, leaning heavily on segmentation to speak to different types of members in the most effective ways.   Hear what Chloe Pepper, Senior Email & CRM Manager for Beauty Pie, has to say about taking a data-driven approach to marketing: Personalization tokens are also a big part of the brand’s strategy. Using Emarsys, Beauty Pie is able to calculate individual member data to inform members about exactly...

---

### How SAP Emarsys Brings More Power to Marketers with ChatGPT and AI

> Hear from John Rice, Chief Architect at SAP Emarsys, as he shares SAP Emarsys’s vision to bring more power to marketers with ChatGPT and AI technology.

- Published: 2023-03-14
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/how-sap-emarsys-brings-more-power-to-marketers-with-chatgpt-and-ai-marketing-technology/
- Categories: Behind the Tech, SAP Emarsys Applied
- Tags: artificial intelligence marketing, ChatGPT, emarsys
- Translation Priorities: Optional

Conversations around ChatGPT have been flooding the digital “airwaves” the past several months. And with good reason. This AI-powered chatbot, which was developed by OpenAI and launched in November of last year, uses an incredibly powerful artificial intelligence language model that understands natural language and can generate human-like responses to text-based inputs.   What does this mean in a practical sense? Well, for some, ChatGPT is simply a fun and highly interactive technological novelty. Give it any quirky input or request, and you’ll be amazed at the kind of response you get. (For example, ask ChatGPT to make up song lyrics in the style of Bruce Springsteen or Taylor Swift, and the results are uncanny. ) Meanwhile, others are more focused on the business applications of this kind of technology, from content creation to information gathering to customer service and more.   Then, there are marketers, many of whom are wondering: Will ChatGPT put me out of a job? The answer is a resounding “no. ” ChatGPT will not replace the work you do as a marketer. In fact, ChatGPT will actually make you better at what you do. I feel confident in saying this, considering Emarsys already has a great deal of expertise in understanding AI and knowing its full potential. Powerful AI technology is built into our omnichannel customer engagement platform, and we see firsthand on a daily basis how AI empowers marketers and helps them deliver greater results.   For the naysayers who have been viewing this technology as a threat to...

---

### Retail Trends: Retention and Loyalty Are Driving Marketing Strategies in 2023

> Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies.

- Published: 2023-03-09
- Modified: 2023-05-25
- URL: https://emarsystest.com/learn/blog/retail-trends-retention-and-loyalty-are-driving-marketing-strategies-in-2023/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: customer data, customer loyalty, marketing strategy, omnichannel marketing, personalization
- Translation Priorities: Optional

Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies.

When your retail marketing goals are tied to revenue, loyalty and retention are the name of the game. The unwavering truth of marketing is that it’s more cost effective to retain existing customers than to acquire new ones. Your path to marketing revenue depends heavily on building long-term relationships with your customers. But what drives lasting loyalty and retention? Exceptional, highly personalized experiences at the right time and on the right channel.   Read on to learn more about why retention and loyalty are the cornerstones of modern marketing strategies — as well as real tactics you can use and insights from leading brands about how they’re putting these strategies into practice. Think Big Picture: Customer Lifecycle Goes beyond the Classic Funnel As a marketer, you are most certainly aware of the classic funnel approach to marketing, where you guide people from the top of the funnel (awareness of your brand and product), through the middle (increasing knowledge), to the bottom (familiarity), where ultimately you have the chance to drive a purchase.   However, that’s only the tip of the iceberg when it comes to the bigger picture of the customer lifecycle. From there you have a host of other other stages your customer can go through, including post-purchase, second purchase, loyal customer, brand advocate, loyalty program member, churning customer, and won-back customer. Considering the entire customer lifecycle requires a true obsession with the customer experience from end to end. Recent research from Forrester, commissioned by SAP Emarsys, revealed that 56% of...

---

### Retail Trends: Applying Your Data for a Competitive Advantage

- Published: 2023-03-02
- Modified: 2023-03-02
- URL: https://emarsystest.com/learn/blog/retail-trends-applying-your-data-for-a-competitive-advantage/
- Categories: Actionable Insights, General
- Tags: customer data, customer loyalty, marketing strategy, retail, retail e-commerce
- Translation Priorities: Optional

What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights. 

Retail executives and marketing teams are facing evolving challenges that require new thinking. With access to third-party data changing, supply chain issues still affecting the bottom line, a growing number of channels to keep up with, and inflation shifting customer behaviors, marketers have to do more with less. And, let’s face it, competition is growing... and it’s everywhere. The democratizing force of social media and the internet means that brands big and small are competing for the same attention. What’s a brand to do? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights.   The Power of Data We all know it’s taking more marketing budget than ever to acquire new customers. Marketers spend more advertising dollars to get the same attention that came easier even just a few short years ago, $29 today, vs. $9 just a decade ago. But with the loss of reach comes an opportunity: the power of zero-party and first-party data. Consumers are more likely than ever to share their information with brands they like and trust. Unlike third-party data, the data your customers freely share with you is yours alone, and it can help you craft experiences that will keep them coming back for more, driving retention and loyalty. Data is the true competitive advantage. By understanding your highest value customers, you’ll gain the power to serve them experiences that keep them delighted and engaged, which is a marketing strategy that will pay off. Prioritizing retention efforts and increasing...

---

### Cookies Are Going Away - What's a Marketer To Do?

- Published: 2023-02-28
- Modified: 2023-02-28
- URL: https://emarsystest.com/learn/blog/cookies-are-going-away-whats-a-marketer-to-do/
- Categories: Actionable Insights, General
- Tags: email marketing, marketing strategy
- Translation Priorities: Optional

As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely on third-party cookies, this understandably led to a lot of concern and consternation. But what if this presents an important opportunity? 

As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely on third-party cookies, this understandably led to a lot of concern and consternation. But what if this presents an important opportunity?   First, the what: First-party cookies are created by the websites you visit to store things relating to improving and simplifying your use of those websites. These include preferences, login detail, browsing history, and shopping baskets. Third-party cookies are those that can be created and seen by multiple websites, not just the site you’re on. They are often used for tracking and advertising purposes.    Google plans to phase out support for third-party cookies in its Chrome browser, as part of an industry-wide shift towards more privacy-friendly practices. This falls in line with regulatory changes and a growing consumer demand for greater transparency and control over their personal data. While this is not the first privacy-related change to impact web advertising, Google’s proposed changes are particularly significant given its wide reach and dominance in the market.    What Comes after Cookies?   It’s a myth to think that if third-party cookies go away, marketers will have to operate in the dark. In fact, the shift away from third-party cookies presents a real opportunity for brands to develop a closer, more meaningful relationship with customers and prospects. Consumers are more eager than...

---

### 4 Ways to Create a Winning Multi-Channel Marketing Strategy

> Learn to build a successful multichannel marketing strategy that increases brand visibility, trust, and customer loyalty.

- Published: 2023-02-26
- Modified: 2023-12-08
- URL: https://emarsystest.com/learn/blog/winning-multi-channel-marketing-strategy/
- Categories: General, How to
- Tags: marketing strategy, multi-channel
- Translation Priorities: Optional

Creating and implementing a multichannel marketing strategy can increase the likelihood of your content being seen, by reaching customers where they pay the most attention and show the most engagement, whether through email, web, social, or ads. This impactful sales approach provides customers a fully integrated shopping experience and, as marketing experts are fully aware, that can lead to positive brand image and higher retention rates. Whether the customer is interacting with a brand on social media, shopping on their mobile device, or simply browsing in a brick-and-mortar store, their experience should be consistent and seamless. Creating a working multi-channel marketing strategy requires some creativity, but is by no means impossible. Here are 4 tips to help marketers create a winning multi-channel marketing strategy. What Is Multi-Channel Marketing and Why Is It Important? Multi-channel marketing is a strategy in which businesses use multiple channels to reach their target audience rather than relying on a single channel.   In a world where your target audience jumps from email to app to web in a matter of clicks, being present across a variety of channels is an effective way to stay visible, build trust, and increase customer loyalty. By adopting a multi-channel approach, your business can engage audiences with content on their preferred channels, helping to increase your brand reach, build more relationships, and drive conversions.   Benefits of Multi-channel Strategies For brands willing to invest in developing a presence across key marketing channels, multi-channel marketing has a broad range of valuable benefits to offer.  ...

---

### 10 Martech Capabilities That Maximize Your ROI

> A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations.

- Published: 2023-02-24
- Modified: 2023-05-02
- URL: https://emarsystest.com/learn/blog/10-martech-capabilities-that-maximize-your-roi/
- Categories: SAP Emarsys Applied, SAP Emarsys in practice
- Tags: marketing strategy, omnichannel marketing, personalization
- Translation Priorities: Optional

A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations.

Your martech investment is no trifling pocket change, but have you ever asked yourself, “Do I have the martech capabilities I need to maximize my ROI? ”  Better yet: “Is my martech helping me hit my goals, or is it holding me back? ”  We’ve recently assembled a checklist of 12 “must have” functions that make modern omnichannel martech innovative and competitive. The items are sorted into key areas of focus for marketers: reducing costs, saving time, scaling resources, and driving adoption. This checklist is for any marketer who’s looking to ensure their martech is innovative, efficient, and capable of driving revenue and growth even in tough economic times. A two-page checklist can fit only so many examples, though, and we wanted to dive deeper. Read on for an exploration of the martech capabilities that will maximize your ROI and help you boost revenue and overall customer lifetime value. Contents: Why These 10 Martech Capabilities Matter More Than Ever 1. Understanding Your Customers 2. Being Relevant to Your Customers 3. Tailoring Promotions to the Individual Customer 4. Being Agile and Reacting Quickly to Market Changes 5. Automating Your Customer Journeys 6. Implementing Channel-Agnostic Personalization (AKA Going Omnichannel) 7. Connecting In-Store and Online Experiences for Customers 8. Expanding Capabilities through Integration 9. Being Proactive Instead of Reactive about Customer Churn 10. Making Marketers’ Jobs Easier (And More Successful) Final Score: Is Your Martech the BEST or a BUST?   Why These 10 Martech Capabilities Matter More Than Ever We’re living in a shaky economy,...

---

### What is Data-Driven Advertising? Definition, Strategies, & Trends

> Use data-driven advertising to automate and scale the delivery of communications to customers on a 1-to-1 level. Read more to learn how.

- Published: 2023-02-20
- Modified: 2023-06-09
- URL: https://emarsystest.com/learn/blog/definitive-guide-data-driven-advertising/
- Categories: How to
- Translation Priorities: Optional

Table of Contents How Advertising Is Changing What Is Data-Driven Advertising? 3 Data-Driven Advertising Strategies for E-Commerce The Role of Data in Personalized Advertising The Future of Data-Driven Advertising 3 Data-Driven Advertising Trends for the Future Data-driven advertising can be looked at as a subset of data-driven marketing. Our focus for this mega-post will be mainly on e-commerce and will include tips for B2C brands looking to optimize ad spend and performance and who want to understand how data comes into play. Let’s explore what data-driven advertising means, look at some innovative ways you can start using data to drive your online advertising strategy, how you can save money along the way, improve customer relationships, and increase conversions. How Advertising Is Changing For all intents and purposes, classic advertising in the way we think of it really began in the 1920s with those old-time cigarette and car ads. Edward Bernays, considered the founder of modern “Madison Avenue” advertising, and David Ogilvy, the “Godfather of Advertising” are generally renowned as the pioneers that really brought the age of ads to fruition. I don’t know about you, but I love those classic advertisements. I’m an Ogilvy-schooled, “Advertising 101” fanboy — and going through college, all I’d ever been taught about advertising was how to create catchy slogans, write cunning copy, and do campaign planning. Media, measurement, and mixing in data didn’t really cross my mind. These are central pillars today. “Half the money I spend on advertising is wasted; the trouble is...

---

### G2 2023 Best Software Awards: SAP Emarsys Named One of the Best Marketing and Commerce Products

> Discover why SAP Emarsys was named one of the Best Marketing Products and Best Commerce Products in the G2 2023 Best Software Awards.

- Published: 2023-02-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/
- Categories: General, SAP Emarsys Applied
- Tags: marketing technology, retail e-commerce
- Translation Priorities: Optional

“We always innovate. ” “We never settle. ” “We embrace tomorrow. ”  Those are just a few of the core values that guide us at Emarsys. And while it’s easy to talk about values, we know that in today’s crowded martech space, when dollars and cents are on the line for our customers, talk isn’t enough — it’s important to prove our values and live by them everyday.   That’s why we’re honored to announce our recent recognition as a G2 2023 Best Software Awards winner.   We hold this acknowledgement in especially high regard because we know that it is a confirmation that we’re delivering on our values. How do we know that? Well, as with all G2 Best Software awards, these awards are based on the authentic reviews and feedback of those whose opinion we care about the most: our customers.   Here are a some of the key areas where our customers say Emarsys really stands out: Best Marketing Products Being a marketer in today’s world is a balancing act.   On one hand, marketers are responsible for building relationships with customers and meeting them on whatever channel they choose with the personalized engagement they demand. On the other hand, marketers are tasked with driving continuous, predictable growth and revenue for the business, even when economic uncertainty looms. Both customers and the business must be satisfied without compromising on service to either audience.   Considering our clients are marketers, we understand this persistent challenge they face. That’s why we strive to deliver a solution that...

---

### Retail Trends: Planning Your 2023 Retail Strategy & Execution Amidst Rising Challenges

> Insights from Retail TouchPoints and SAP Emarsys reveal critical challenges retailers will face as they prepare and execute their 2023 marketing strategies.

- Published: 2023-02-14
- Modified: 2024-08-02
- URL: https://emarsystest.com/learn/blog/planning-your-2023-retail-strategy-execution-amidst-rising-challenges/
- Categories: Actionable Insights, General, Innovative Perspectives
- Tags: marketing strategy, retail marketing
- Translation Priorities: Optional

Modern marketers are old pros when it comes to navigating change. This is especially true if you’re in the retail industry, where your ability to pivot and adapt aren’t just fluffy descriptors to pad your LinkedIn profile — they’re essential survival skills.   Yet, knowing that disruption is inevitable doesn’t make dealing with it easier. After all, you still have an obligation to your business to plan and execute a strategy that will yield profitable growth. So, as you chart your roadmap for success, you’ll need a plan that takes into account the most pressing challenges you’ll likely face. That way, when you are forced to pivot and adapt to address unforeseen changes in the market (and you will be), you won’t be caught off guard.   Now, what about 2023? What’s on the horizon for the retail industry?   To help answer this question, we commissioned the experts at Retail TouchPoints to dig deep and research the challenges retail executives will face as they plan their 2023 strategies. The results were shared in our joint whitepaper: 5 Trends Shaping the Future of Retail Strategy & Execution.   No doubt you’re already planning for the rest of the year, so these insights can’t wait! The whitepaper reveals some of the trends you can expect to see in the coming year, but let’s dive into the challenges that you need to take into account now as you plan your retail strategy and execution. The Increased Complexity of the Commerce Experience Long gone are the days...

---

### 9 Ways to Deliver a Successful Email Marketing Campaign in 2023

> Create successful email marketing campaigns with all the necessary tips and tricks you need to know to drive conversions and build a strong email list.

- Published: 2023-02-03
- Modified: 2023-04-29
- URL: https://emarsystest.com/learn/blog/successful-email-marketing-campaign/
- Categories: General, How to
- Tags: email marketing, marketing strategy
- Translation Priorities: Optional

When executed correctly, email marketing delivers $42 for every $1 spent. With ROI like that, it should be no surprise that email marketing campaigns are the cornerstone of many brands’ digital strategies.   However, without the right strategy, delivering effective email campaigns can be challenging, and simple mistakes can quickly cost you time and money.   Don’t worry — we’re here to help.   In this blog post, we'll outline nine critical tips to help your business create and launch successful email marketing campaigns that drive engagement in 2023 and beyond. 1. Always Look for Audience Permission With privacy policies clamping down around the globe and GDPR looming over EU marketers, sending unsolicited emails in 2023 is a big no-no. As a marketer, your top priority should always be to get permission from your audience before sending any marketing emails.   Make sure that your subscribers have given you their consent to receive your emails, otherwise, you risk ending up in the dreaded spam folder, or worse — on the receiving end of a hefty penalty.   While it's okay to send transactional emails such as order confirmations, e-receipts, or password reminders without permission, you should always exercise caution when reaching out to subscribers who haven't shown a keen interest in your company. Tips to help you get audience permissions right first-time include: Don't pre-tick the newsletter subscription box Keep things simple with the data points you ask subscribers for Never force visitors to subscribe to your mailing list in order to complete a purchase...

---

### G2 Winter 2022 Report: How SAP Emarsys Leads in User Adoption, Customer Satisfaction, and More

- Published: 2023-01-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/
- Categories: General, SAP Emarsys Applied
- Translation Priorities: Optional

After a strong 2022, we are happy to announce that we ended the year with our best G2 report yet. G2, the software peer review platform, released its Grid Reports and accompanying index reports for Q4 of 2022, and Emarsys was honored to be recognized by you, our customers.   We find these metrics particularly satisfying because here at Emarsys our customers are our top priority and we strive to  serve the evolving needs of the marketers and other professionals who use our platform. These numbers represent a quantifiable benchmark of growth and a recognition of our strive for excellence. We are continually upgrading our platform to better serve our customers, and we’re gratified to see that coming through in our clients’ reviews. This short post dives into the data to give you insight into G2’s evaluation, plus analysis from the experts. Here are some results: How Emarsys Fared As we focus on growth, we’re delighted to share that we’ve been recognized in 212 reports this year. We have received 52 badges - up from 36 (44 of which are leader badges). Some highlights: Leader badges – G2 users gave Emarsys scores of ‘substantial satisfaction and market presence’ High performer – we were pleased to receive ‘high customer satisfaction scores  High user adoption – Emarsys was thrilled to get the ‘highest user adoption rating in its category’  In addition to our leader badges and our rankings in the user adoption and performance categories, we were also pleased to be named for...

---

### Multichannel Marketing in 2023: What It Is, Why It Matters, and How to Master It

> Multichannel marketing uses a single strategy across multiple channels, leverages the power of data, and engages with customers to drive conversions and build loyalty. Learn more.

- Published: 2023-01-16
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/what-is-multichannel-marketing/
- Categories: Guides
- Tags: marketing strategy, multi-channel
- Translation Priorities: Optional

Table of Contents What is Multichannel Marketing? Benefits of Multichannel Marketing Key Challenges of Multichannel Marketing How to Create a Successful Multichannel Marketing Strategy in 2023 Multichannel Marketing vs. Omnichannel Marketing Common Questions about Multichannel Marketing The Future of Multichannel and the Shift to Omnichannel Marketing The goal of multichannel marketing is to give consumers a choice and allow them to buy whenever and wherever they want to. Simple, right? Not really. In fact, at Emarsys, we think the term “multichannel marketing” is actually somewhat limiting. To help break down multichannel marketing and provide more clarity around the term and the industry, we’ve outlined below the perceived benefits, challenges, common questions, resources, and more. What Is Multichannel Marketing? Multichannel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multichannel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, print, a retail location, a website, a promotional event, a mobile app, SMS messaging, or word of mouth. Why Is Multichannel Marketing Important? The bottom line is, customers are no longer on just one channel. We use our phones while typing on our laptops and watching TV. We ask our friends (both on social media in person) for product recommendations, and before we even think about contacting a company, we do as much research as possible. Customers are more informed than ever, and as...

---

### What's Coming in 2023, Plus 2022 in Review

- Published: 2023-01-02
- Modified: 2024-08-02
- URL: https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

This past year has been a fast-moving one for us and our customers. While consumer behavior continues to evolve, we’re seeing real strength in consumer confidence. Our support for our customers led to real breakthroughs and growth. Here are a few of our favorite wins from 2022, as well as what we’re looking forward to in 2023: Our Customers Emarsys enjoys the trust of some of the most outstanding companies in business today, helping companies around the globe communicate with their customers, drive loyalty, and expand their reach. Besides the great strides we helped our existing customers make, we were also delighted to welcome new brands from around the world onto the Emarsys platform.   Parfym. se, a leading provider for beauty products in Scandinavia, came to us looking to drive 33% of its revenue through our omnichannel platform.   Huel, the complete nutrition specialist, sought to create a single source of truth for a 360-degree view of each customer.   DISSH, an Australian fashion brand established in 2001, and run, owned, and led by women, came to Emarsys to leverage greater user segmentation and to drive their customer retention strategy. These are a handful of our new partners, and we’re so excited to help them reach and exceed their goals in 2023 and beyond. Power to the Marketer Festival Our signature event of the year, the Power to the Marketer Festival, spanned the globe, with more than 50 sessions, which we held both live in New York, London, Berlin, Sydney, and Paris, as...

---

### Black Friday 2022 Recap: SAP Emarsys Delivers Omnichannel Customer Engagements

> We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements.

- Published: 2022-11-29
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/black-friday-2022-recap/
- Categories: Behind the Tech, Insights, SAP Emarsys Applied
- Tags: black friday, omnichannel marketing, personalization
- Translation Priorities: Optional

We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements.

Like most waistlines on America’s Thanksgiving Day, Black Friday has continued spreading out, bit by bit. Shoppers no longer confine themselves to getting their deals in-store on the fourth Friday of every November.    One of the ways we track growth and evolution of Black Friday is by looking at a particular data point especially relevant to retail marketers: the number of customer engagements. In order to drive holiday purchases during this peak season, marketers send out so many messages to customers. These enticing communications don’t just come through emails, either, but across numerous channels, as savvy marketers strive to reach customers wherever they may be.   It’s an omnichannel wonderland out there! Read on for this year’s recap of marketing messaging trends for the Black Friday holiday. Delivering Rapid Impact at Scale During the Peak Shopping Season Our mission during the Black Friday holiday (and every other day of the year) is to ensure that our platform supports brand marketers on their journey to becoming truly omnichannel. This year, Emarsys saw a 45% year-on-year increase in Black Friday customer engagements.   That number is impressive, but at second glance perhaps it could also be alarming. Doesn’t all that extra volume gum up the platform and slow everything down?   Pardon my French, but au contraire, mon ami. We’re delivering these messages faster than ever before.   When we talk about being timely and scalable, we mean it. We’re providing super-speedy delivery, and it’s brought about by the hard work and technical genius of our...

---

### Power to the Marketer: 5 MORE Can’t-Miss Sessions

> The festival may be over, but this is one celebration that never ends. Catch these 5 stand-out sessions you may have missed!

- Published: 2022-11-22
- Modified: 2024-01-04
- URL: https://emarsystest.com/learn/blog/5-more-cant-miss-sessions/
- Categories: Customer Stories, General
- Tags: marketing strategy, omnichannel marketing, personalization
- Translation Priorities: Optional

The festival may be over, but this is one celebration that never ends. Catch these 5 stand-out sessions you may have missed!

Every session during the Power to the Marketer Festival was packed with enlightening ideas, insights, and strategies that marketers can use to grow their brands. The festival content, all of which is now available on-demand, dug deep into technical topics like personalization and data as well as cultural issues like sustainability and connecting with diverse audiences. The event also offered practical learning with workshops and product demonstrations. But with ~100 sessions to choose from, where do you even start?   Our previous article, 5 Can’t Miss Sessions, focused on some of our amazing mainstage content. Following are 5 more sessions where some amazing brands spill the beans on how they’re innovating the customer experience and increasing engagement.   Read on, and get inspired! 1. A New Chapter: Booktopia Explores Post-Pandemic Trends in E-Commerce Register for the Festival and log in to Watch This Session Most retailers are still learning how to navigate the post-pandemic landscape, especially as consumer shopping habits settle into new patterns (and then change, and then resettle again, and so on). According to Stefan Daleng, CMO of Booktopia, “One of the biggest trends that we've been seeing right now is that the growth of omnichannel retail has been profound. ”  As a leading book retailer based in Australia, Booktopia has a wide variety of customers to serve. Not only do they need to keep all types of readers sorted and served with the right content that’s relevant to their interests, but they also have to do it seamlessly across multiple...

---

### 3 Ways Happy Socks Uses Connected Data to Deliver Better Customer Experiences

> Discover how Happy Socks uses connected data to achieve their vision of customer engagement and deliver better experiences.

- Published: 2022-11-18
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/
- Categories: General, SAP Emarsys Applied
- Tags: customer data, marketing strategy
- Translation Priorities: Optional

During our recent Power to the Marketer Festival, hosted in partnership with Vogue Business, we learned the tips and strategies for success used by leading brands and marketers all around the globe. Amidst the varied perspectives and unique insights offered, one common theme continued to surface and was top-of-mind for most marketers: how do we deliver satisfying experiences that keep customers engaged and delighted?   This question was tackled head on during the session: Happy Socks’s Journey from Disparate Data to Unified Customer View (available on demand). We heard from Happy Socks marketers Carl-Johan Claesson, Senior CRM Consultant, and Sabrina Lindner, CRM Campaign and Project Manager, as they discussed how the popular retailer and manufacturer focused on data consolidation to attain a unified view of their customers and deliver the highly relevant 1:1 experiences their customers desire.   Here are three ways that Happy Socks leverages connected data to provide better customer experiences that lead to improved business results for the brand.   Defining a Vision for Customer Engagement Today’s brands know that, to be successful, their data is just as important as their products. On the road to success, having a great product is an excellent place to start. But without a clear understanding of your customers — and more accurately, the data that represents them — you’ll struggle to match them to the most relevant products or services.   For Happy Socks, achieving their vision of customer engagement required them to overcome several data-related challenges. They sought a level of engagement that...

---

### Customer Loyalty Index 2022: A Review of French Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores

> New research from SAP Emarsys reveals what French customer loyalty looks like in today's world of always-on, digital-first retail and commerce.

- Published: 2022-11-09
- Modified: 2022-12-07
- URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-france/
- Categories: General, Insights
- Tags: customer loyalty
- Translation Priorities: Optional

Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 1,043 general consumers in France all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. France: Loyalty In 2022 In France, overall loyalty has increased, but on a smaller scale when compared to increases in customer loyalty globally. 54% of French respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — which is a 4% increase from...

---

### Customer Loyalty Index 2022: A Review of US Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores

> New research from SAP Emarsys reveals what US customer loyalty looks like in today's world of always-on, digital-first retail and commerce.

- Published: 2022-11-09
- Modified: 2022-12-06
- URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-states/
- Categories: General, Insights
- Tags: customer loyalty
- Translation Priorities: Optional

Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 4,008 general consumers in the US all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. The US: Loyalty In 2022 In the US, overall loyalty has increased, but on a smaller scale when compared to increases in customer loyalty globally. 58% of US respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — a 12% increase...

---

### Customer Loyalty Index 2022: A Review of Australia Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores

> New research from SAP Emarsys reveals what Australian customer loyalty looks like in today's world of always-on, digital-first retail and commerce.

- Published: 2022-11-09
- Modified: 2022-12-07
- URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-australia/
- Categories: General, Insights
- Tags: customer loyalty
- Translation Priorities: Optional

Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 2,044 general consumers in Australia all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. Australia: Loyalty In 2022 In Australia, overall loyalty has increased, but on a smaller scale when compared to increases in customer loyalty globally. 67% of Australian respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — which is up 14% from 53%...

---

### Customer Loyalty Index 2022: How Loyalty Is Changing Amongst Consumers Globally

> Research from SAP Emarsys's Customer Loyalty Index 2022 reveals what loyalty looks like in today's world of always-on, digital-first retail and commerce.

- Published: 2022-11-09
- Modified: 2023-08-24
- URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/
- Categories: General, Insights
- Tags: customer loyalty
- Translation Priorities: Optional

Customer loyalty: It’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty?   In August 2022, Emarsys sought to answer these questions and more, so we asked 11,066 general consumers all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty.   Loyalty Is Shifting Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. A Global View: Loyalty In 2022 Amidst the uncertainty of the past year, loyalty has skyrocketed across the globe. As of 2022, 76% of consumers around the world consider themselves loyal to one or more brands — an increase of 9% from 67% in 2021. But the ways in which consumers are loyal,...

---

### Customer Loyalty Index 2022: A Review of UK Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores

> New research from SAP Emarsys reveals what UK customer loyalty looks like in today's world of always-on, digital-first retail and commerce.

- Published: 2022-11-09
- Modified: 2022-11-09
- URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-kingdom/
- Categories: General, Insights
- Tags: customer loyalty
- Translation Priorities: Optional

Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 2,000 general consumers in the UK all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. The UK: Loyalty In 2022 In the UK, overall loyalty has increased. 73% of UK consumers consider themselves “loyal" to certain retailers, brands, and stores — just 55% said the same in 2021. The research shows that UK customers still value personalized experiences from brands, regardless of economic turbulence, and...

---

### Customer Loyalty Index 2022: A Review of German Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores

> New research from SAP Emarsys reveals what German customer loyalty looks like in today's world of always-on, digital-first retail and commerce.

- Published: 2022-11-09
- Modified: 2022-12-07
- URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-germany/
- Categories: General, Insights
- Tags: customer loyalty
- Translation Priorities: Optional

Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 2,012 general consumers in Germany all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty Is Shifting for German Customers Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. Germany: Loyalty In 2022 In Germany, overall loyalty has increased. 46% of German respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — a 5% increase from 41% in 2021. The research shows that German customers still value personalized...

---

### 5 Strategies That Mature Marketing Teams Use to Maximize Omnichannel Results

> Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty.

- Published: 2022-11-03
- Modified: 2023-07-26
- URL: https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/
- Categories: Actionable Insights
- Translation Priorities: Optional

Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty.

If you’re in marketing, there’s a good chance you’re using multiple channels to engage customers.   But can you say with confidence that your company is a mature omnichannel practitioner, one that maximizes its omnichannel strategies? Are you taking a customer-led, insights-driven approach that leads to revenue growth and improved customer experience? At Emarsys, we’re more than mildly interested in what it takes to achieve business outcomes with omnichannel marketing, and we wanted to explore these questions and more to uncover why some brands are more successful with their omnichannel strategies than others. To try to find answers, we partnered with business analyst Forrester®. In the study The Omnichannel Difference: How The Most Customer-Focused Companies Deliver The Value of Omnichannel, Forrester lays out their findings from a survey of 622 manager-level-and-above respondents, comparing more mature, customer-obsessed companies with less mature companies that are not customer obsessed. Forrester defines customer-obsessed companies as ones that put “customers at the center of leadership, strategy, and operations. ”  What this article won’t do is rehash the entire report. Instead of a ho-hum summary (*yawn*), read on to get a quick fix with key highlights and explore the study’s five key recommendations for maximizing your omnichannel strategy.   Sneak Peek: Key Findings from The Omnichannel Difference For this study, Forrester asked respondents to take their Customer Obsession Assessment in order to compare low-maturity (non-customer-obsessed) and high-maturity (customer-obsessed) companies.   Here’s a quick look at some of the findings: Business maturity: Just 15% of companies met Forrester’s criteria for classification...

---

### Power to the Marketer: 5 Can't Miss Sessions

- Published: 2022-10-27
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/5-cant-miss-sessions/
- Categories: Actionable Insights
- Tags: marketing strategy, omnichannel marketing, personalization
- Translation Priorities: Optional

Catch up on the Power to the Marketer Festival with these 5 can't miss sessions with insights from brands such as TikTok, Vogue, Pangaia, and more!


The Power to the Marketer Festival was a global marketing celebration that spanned five cities and more than fifty sessions. With sessions focusing on true 1:1 omnichannel customer engagement, harnessing the power of AI and automation, and the power of personalization, it offered a wealth of exciting material that could keep you watching the replays for days.   If you don’t have that kind of time but want to enjoy a taste of what this global marketing event had to offer, here are five excellent sessions you won’t want to miss. Customer Obsession: From Love Affair to Loyalty During day one, we heard how customer obsession is helping brands take once-in-a-while shoppers and turning them into lifelong loyalists. No session did a better job of giving actionable insights on this topic than “Customer Obsession: From Love Affair to Loyalty,” teaming up powerhouse marketers Sara Griffin, the Senior VP of Marketing of Saks Off Fifth, Elizabeth Preis, the Chief Marketing Office of Anthropologie, and Danielle Rios, Head of Loyalty at Innovasport.   Ms. Rios shared that Innovasport designed their loyalty program with a people-first, people-powered approach, always thinking about where their consumer is and meeting them there. The key, she shared, is to always be experimenting with new platforms. Saks Off Fifth’s Senior VP of Marketing gave insights into the company’s in-depth customer research that led to the development of their popular loyalty program. The team set out to understand how their customers wanted to shop. Of their most enthusiastic shoppers, 70% were...

---

### SAP Emarsys Autumn Release 2022: New Features and Innovations to Empower Marketers

> Discover how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement.

- Published: 2022-10-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/
- Categories: SAP Emarsys Applied
- Tags: Autumn Release 2022, omnichannel marketing
- Translation Priorities: Optional

It’s not an easy time for marketers. Expectations are high. Marketing teams are being asked to reach any customer, any time, with personalized experiences, no matter which channel the customer prefers. This means true 1:1 omnichannel customer engagement is a must.   Not only do consumers have this expectation of marketers, but so do their businesses. And to make matters more difficult, marketers are often asked to execute a successful omnichannel strategy that delivers results in less time and using fewer resources.   This task might sound daunting if you don’t have the right technology in place to help you deliver 1:1 omnichannel experiences, or have the right partner to guide you in your omnichannel strategy. And we know many marketers today are facing these very challenges. In fact, one of the reasons we constantly innovate is so that we can empower marketers to rise to the expectations of providing true 1:1 omnichannel engagement to everyone, everywhere.   Our Emarsys Autumn Release 2022 offers a whole host of new innovations and updated features specifically designed to give more power to marketers and help them deliver more 1:1 omnichannel experiences.   Read on to learn more about the exciting innovations that are part of the new release.   Automations and Personalization Your customers should feel that each and every engagement they receive from your brand was meticulously crafted and uniquely tailored to them as an individual. But your marketing team shouldn’t feel the burden of having to execute that manually, one at a time.   New automation...

---

### Exploring Sustainability, Fashion, & Marketing with PANGAIA

> Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview.

- Published: 2022-10-25
- Modified: 2022-10-25
- URL: https://emarsystest.com/learn/blog/exploring-sustainability-fashion-and-marketing-with-pangaia/
- Categories: General, Thought Leadership
- Tags: customer engagement, sustainability
- Translation Priorities: Optional

Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview.

“It matters what you buy. ”  These words of wisdom came from Eva Kruse, Group SVP of Global Engagement & Impact for PANGAIA, during Day 3 of the Power to the Marketer Festival, hosted by SAP Emarsys in partnership with Vogue Business.   We’re all consumers, and as consumers, we know that what we buy matters to us — we care about the quality of the goods and services we purchase, we care that we’re receiving a good value for our dollars, and we care about our favorite brands.   But Eva — and PANGAIA — would say that it’s also important for us to care about the thought that goes into making our products. Because what we buy matters. During the Day 3 mainstage keynote of the festival in London, Eva spoke on the topic of Decision Making for a Digital World. She delivered valuable insights and tips for marketers about sustainability and the role that communication plays in the mission for more sustainable practices. A Little about PANGAIA PANGAIA is much more than just a fashion retailer. It’s a materials science company focused on promoting “an Earth-positive future. ” Their focus is on textile innovation, reducing the use of plastics in fashion, and solving environmental problems not only in the fashion industry but across other industries as well.   PANGAIA strives to create clothing made from innovative elements that are sourced responsibly and are biodegradable, because fabric waste has a massive impact on the environment. PANGAIA uses both next-generation bio-materials and recycled fibers...

---

### Day 3 Recap: Reaching New Audiences with Constant Innovation

- Published: 2022-10-06
- Modified: 2022-10-06
- URL: https://emarsystest.com/learn/blog/day-3-recap-reaching-new-audiences-with-constant-innovation/
- Categories: Actionable Insights
- Translation Priorities: Optional

Catch up on Day 3 of the festival, including mainstage keynotes, must-watch sessions, insights from brands such as TikTok, Vogue, Pangaia, and more!


It went by in a flash, but Day 3 of the Power to the Marketer Festival has come and gone (although you can still re-watch your favorite sessions on demand or catch the ones you missed). Read on to gain insights shared on this jam-packed day of sessions and keynotes. It’s no surprise that the world continues to change, and marketers need to adapt to the new ways customers are shopping and interacting with their favorite brands. The aim of the speakers on Day Three of the festival was to help you integrate the learnings from Days One and Two and carry them into the future. Getting comfortable with innovation and reaching new audiences is the name of the game to stay relevant to customers.   There are many innovative ways brands are staying relevant and finding new customers, as well as using the evolving tools offered by SAP Emarsys to deepen personalization. There isn’t just one way to accomplish that, though, so to tell the story right, we have — in association with Vogue Business — brought together a host of speakers working with expert brands from across the globe.   In addition to the great brands participating in the festival, Day Three brought a wealth of Emarsys product training and best-practices sessions to help marketers make the most of all the tools at our disposal as marketers. Read on to find out more about all of the fun ideas shared on the final day of the festival. Constant Innovation in...

---

### Day 2 Recap: Aligning Omnichannel Marketing, CX, and Revenue

> Get the recap of Day 2 of the festival — highlights from Forrester, the SAP Emarsys Product Keynote, Gibson Guitars, stand-out sessions, and more!

- Published: 2022-10-05
- Modified: 2024-08-02
- URL: https://emarsystest.com/learn/blog/power-to-the-marketer-day-2-recap-gibson-guitars-forrester-emarsys-keynote/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: omnichannel marketing, power to the marketer
- Translation Priorities: Optional

We’re halfway through our Power to the Marketer festival, but we’re not even close to slowing down this global marketing celebration. The first day of the event focused on leading the way to customer engagement, but the second day was all about omnichannel marketing, finding the right balance between CX and revenue, and empowering marketers on their path to true 1:1 omnichannel engagement.   Here’s a quick recap of what we learned during Day Two of our Power to the Marketer festival. Learning the Key to Customer Obsession with Forrester During Day One, we heard how customer obsession is helping brands take once-in-a-while shoppers and turn them into lifelong loyalists. But on Day Two, we had a chance to go deeper into customer obsession. Rusty Warner, Forrester’s VP Principal Analyst, led us through a presentation highlighting the importance of cross-channel marketing and unlocking customer obsession.   Here are a few top takeaways from the session: Customer obsession is a business-critical operating model. As a marketer, your priority should be to understand your customer, develop a strategy based on that understanding, and deliver experiences everyday that live up to those strategies. When the customer is at the center of your leadership, strategy, and operations, you’re better positioned to drive the kind of omnichannel customer engagement that delivers tangible growth and revenue. This makes it a must, not a “nice-to-have” position. Personalization should not be conflated with experiences. Personalization as a pure marketing tactic without regard for the customer’s needs and preferences results in...

---

### Consumers Will Increase Spending on Black Friday

> Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.

- Published: 2022-10-05
- Modified: 2025-01-23
- URL: https://emarsystest.com/learn/blog/black-friday-making-the-most-of-the-big-day-duplicate/
- Categories: Actionable Insights
- Tags: automation, black friday, customer engagement, personalization
- Translation Priorities: Optional

Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. 

A new study of 3,006 shoppers by Emarsys revealed insight into consumers’ shopping intent that may feel surprising in light of recent economic news, but which is great for marketers: one in five (21%) U. S. consumers will do most of their holiday shopping on Black Friday — with over a third (35%) increasing their spend from 2021.   According to the study, the average American consumer is expected to spend $441 over the Black Friday weekend. That’s a 16% increase from $381 in 2021. Less than a quarter of consumers (24%) plan to decrease their spending this Black Friday. . Value is on consumers’ minds Increased spending may come as a surprise given global economic concerns. However, Emarsys’ research indicates that consumers are spending more discerningly to maximize the value they get for their spending.   Seeking the biggest discounts (41%), taking advantage of free returns (37%) and grabbing deals early (28%) are top-of-mind for consumers this Black Friday.   For those who intend to scale back, it’s unsurprising that inflation (61%), the global cost-of-living crisis (56%), and fear of recession (36%) were cited as the most common reasons. This more discerning approach to shopping will impact the channels that consumers will use to make purchases. While online purchases (62%) lead the way, 47% of consumers also plan to shop in-store. COVID-19 has become mostly a thing of the past for many, as only 11% will avoid brick-and-mortar stores due to health concerns. All of...

---

### New SAP Emarsys Innovations to Bring More Power to Marketers

> Learn how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement.

- Published: 2022-10-05
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/
- Categories: Innovative Perspectives, SAP Emarsys Applied
- Tags: innovation, marketing strategy, omnichannel marketing
- Translation Priorities: Optional

If you’ve attended our Power to the Marketer festival, joined any of our webinars, read any of our blogs, visited our website, or even just talked to anyone who works at Emarsys, you’ll know that we’re all about bringing more power to marketers. But to fully empower marketers and help them achieve true 1:1 omnichannel customer engagement, we believe it’s important to dedicate ourselves to continuous innovation.   During the Emarsys Product Keynote Presentation, which took place on day two of our Power to the Marketer festival, we learned about the new and upcoming innovations in the works from Emarsys. These exciting features were created specifically with the marketer in mind, to support them, and to help them engage anywhere, personalize everywhere, and reach anyone, no matter the audience or scale of their business.   So how exactly do we do that? Read on to learn more about the latest innovations and products coming soon from Emarsys.   Engage Anywhere These days, if you’re waiting for a customer to come to you (i. e. , your brand) on your terms (i. e. , the channels that only you and your marketing team prefer), you’re going to be waiting a long, long time.   In fact, they might not come to you at all.   That’s because today’s customers have the luxury and expectation of choosing when, where, and how they engage with a brand — it’s all on their terms. If you want to drive growth and revenue for your business (which, as a marketer in today’s world, is...

---

### Day 1 Recap: Leading the Way to Better Customer Engagement

> Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky.

- Published: 2022-10-04
- Modified: 2022-10-05
- URL: https://emarsystest.com/learn/blog/day-1-recap-leading-the-way-to-better-customer-engagement/
- Categories: Customer Stories, Thought Leadership
- Tags: customer engagement, omnichannel marketing, power to the marketer, SAP Emarsys events
- Translation Priorities: Optional

Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky.

It’s hard to believe, but the very first day of the Power to the Marketer Festival is already behind us. At the top of everyone's mind was how marketers have had a few rollercoaster years of rapid adaptation, and with the economy the way it is currently, you have to be just as agile as ever to connect with consumers.   Real 1:1 customer engagement is what we strive for as marketers, and this festival is putting essential tools and strategies in your hands. We’re helping you better understand and use your data, deliver tailored brand experiences, and turn casual one-time shoppers into loyal customers.   There’s more than one way to accomplish that, though, so to tell the story right, we have — in association with Vogue Business — brought together a host of speakers working with expert brands from across the globe. Together, we’re sharing real stories and real results that will help you pave the way to greater customer engagement and real business outcomes. Read on to discover all of the amazing marketing shenanigans we got up to on Day 1 of the festival. Welcome, Bienvenu, to the Festival of Customer Engagement Our mainstage keynotes (now available on-demand) were broadcast live from New York City in association with Vogue Business, and we also kicked off our in-person event in Paris. To get us started, Emarsys CEO Joanna Milliken gave this summary of the driving force behind this festival:  “Over the next three days, we hope to show you how...

---

### Celebrating Marketers Across the Globe — Live Online, In-Person & On-Demand

> Learn how SAP Emarsys in association with Vogue Business is bringing marketers around the world together for a global celebration during the Power to the Marketer Festival.

- Published: 2022-09-27
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/
- Categories: Behind the Tech, SAP Emarsys Applied
- Tags: marketing strategy, power to the marketer
- Translation Priorities: Optional

As customer engagement becomes more global, it stands to reason that your marketing peers are also global. No longer do brand marketers look solely to marketers in their own industry and region for insights and inspiration. Instead, marketers from many different industries and countries face similar challenges, and thus can learn from one another.   That’s the beauty of the upcoming Power to the Marketer Festival taking place on October 4–6, 2022 — it’s all about connecting with marketers from around the world to hear their stories, showcase their successes, and celebrate the impact they make for their businesses.   During the festival, Emarsys, in association with Vogue Business, will bring top brand marketers, business leaders, and industry experts together for a jam-packed, marketing-centric event — live online, in-person, and on-demand.    So get ready and get pumped! Here’s a look at what’s in store for you when you join the celebration.   Live & Local Events, Global Connections Modern technology allows us to easily forge relationships with others no matter where they are on the planet. But nothing replaces the joy and connection that comes from face-to-face interactions.   That’s why when we talk about bringing marketers together for the Power to the Marketer Festival, we mean literally bringing marketers together in the same physical space to learn, grow, and connect. So if you’re looking for fun, exciting, and informative in-person experiences with marketing leaders and industry experts, we’ll have live events happening simultaneously in multiple cities throughout the world (and live-streaming globally). New...

---

### Movable Ink, Accenture & Dynamic Yield Reveal New Tech Trends for 2022

> Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now!

- Published: 2022-09-21
- Modified: 2024-01-09
- URL: https://emarsystest.com/learn/blog/tech-trends-for-2022/
- Categories: Innovative Perspectives
- Tags: power to the marketer
- Translation Priorities: Optional

Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now!

We’ve officially entered a new age – one defined by datafication, personalization, virtual worlds, everything-as-a-service, AI, and on-demand immediacy. Joining us in two weeks at Power to the Marketer (Oct. 4-6) will be five companies at the top of the tech scene who will be digging into these (plus many more) topics.   Dynamic Yield, Jebbit, Movable Ink, Mention Me, and Accenture will share upcoming shifts, unseen trends, and untapped models that companies are beginning to use to drive growth in new ways. Here’s a sneak peek at these sessions along with links to register for each.   Topic #1: Fixing Common Email Personalization Flaws with Machine Learning If you’re ready to adopt specific machine learning use cases into your email campaigns, this session will deliver. You might be wondering, "if adopting ML into email is possible, why hasn’t everyone done it yet? " There are three major challenges currently holding the vast majority of marketers back from maximizing the efficacy of their email programs – we'll be divulging what they are in this info-packed session. Join Emma from Dynamic Yield and get the easy-to-implement formula to combat these obstacles. 2023 will likely be the year machine learning becomes widely adopted in marketing, and one of those big areas of opportunity is within email campaigns. We'll explore just how all of this is coming to fruition to equip you with tangible takeaways to make it happen sooner than later.   Speaker: Emma Furlong, Director of Product Marketing, Dynamic Yield Time: Oct. 4, 2pm CET...

---

### What the Android 13 Update Means for Marketers

> There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. Read more!

- Published: 2022-09-16
- Modified: 2022-09-21
- URL: https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/
- Categories: Actionable Insights, Thought Leadership
- Tags: marketing strategy, mobile marketing, omnichannel marketing, personalization
- Translation Priorities: Optional

There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. 

Android has an update coming soon, and it’s one to pay attention to. With more than half of smartphone users using the Android operating system worldwide (with regional variations), it’s sure to impact a significant number of your audience base.   We don’t have a hard-and-fast date on when to expect this Android update, although most experts agree that it’s likely to be rolled out this fall. So now’s the time to start thinking about the questions it poses so your brand can be ready to minimize any pain the change may bring and take advantage of all the opportunities it opens up. In this post, we explore the change and share how it will affect your customers so you can make the transition seamlessly. What’s Changing With Android 13 The update to Android 13 will bring one significant change to Android users, and it will affect any marketer whose brand uses an app to engage with customers. Historically, one of the differences between iOS and Android is that Apple iOS users were prompted to allow notifications, whereas Android users were automatically opted in. If your app requires permissions (like data access or the ability to send notifications), iOS makes users aware of that prior to downloading an app. This means that when iOS users get your notification, they’re primed to expect it.   Android users who have been automatically opted in to notifications do not expect to be asked whether they want to get notifications. But that’s changing. Starting with Android...

---

### Speakers Revealed for Power to the Marketer Festival: Disney, Happy Socks, Forrester to Headline

> Check out a star-studded lineup of top speakers from global retailers at Power to the Marketer October 4-6. Learn more and register.

- Published: 2022-09-13
- Modified: 2022-09-13
- URL: https://emarsystest.com/learn/blog/power-to-the-marketer-sessions/
- Categories: Innovative Perspectives
- Tags: marketing strategy
- Translation Priorities: Optional

Less than one month from now, we’ll congregate online and for the first time in over three years, in person (Berlin, Paris, Sydney, New York and London to host), for the Power to the Marketer festival. Speakers and keynotes were recently released for the event, and this year’s lineup features a star-studded group. We wanted to preview a few brands spearheading the event, plus what they’ll be sharing in their session. Session #1: Pet Circle’s Cross-Channel Customer Experience Session Title: Pet Circle's Journey to Sophisticated Customer Lifecycle Management  Speaker: Director of Product Negar Mokhtarnia Date: 10/4, 10am AEDT Join Director of Product Negar Mokhtarnia as she shares Pet Circle's journey from basic lifecycle programs to advanced segmentation and predictive analytics. You’ll learn how the Australian online pet supplies company based in Sydney delivers personalized experiences using key engagements and incentives for pet owners. Negar founded Pet Circle's Lifecycle team in 2021 to engage and retain their customers through advanced segmentations, omnichannel strategies, and proprietary predictive analytics so you’ll be getting the scoop right from the source.   This will be a great session for anyone focused on lifecycle management and CX.   Session #2: How The Football Association Gains Fans Session Title: The FA's Champion CRM Strategy to Increase Fan Engagement  Speaker:  CRM & Membership Lead at The Football Association Paul Brierley  Date: 10/4, 9am BST Fans of football and winning CRM strategies are in for a treat when the Football Association’s CRM and Membership Lead Paul Brierley takes center stage.   Paul...

---

### Beyond Black Friday: 3 Engagement Strategies to Maximize Post-Holiday Results

> Discover three essential post-holiday customer engagement strategies to maximize customer growth and revenue beyond Black Friday.

- Published: 2022-09-07
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/
- Categories: Actionable Insights
- Tags: black friday, customer engagement
- Translation Priorities: Optional

Black Friday is an exciting time for e-commerce and retail marketing executives.   It can also be a stressful time.   With swarms of new and existing shoppers looking to buy products and services, marketers face a huge demand to engage them all with highly satisfying customer experiences. To make matters more challenging, every competing brand puts their best marketing foot forward during this time, working hard to out-engage one another and win the lion’s share of customers. The spoils go to the brands with the best marketing strategy and execution.   If you’ve watched our webinar on holiday readiness or visited our Mastering Black Friday resource hub, you more than likely have already formulated a solid strategy for driving customer engagement during the momentous day. However, if your only goal is to win big during Black Friday, and thus, you haven’t formulated a post-holiday plan... you’re missing out on a huge opportunity to increase customer growth and revenue throughout Q4 and well beyond.   This year, don’t leave opportunities on the table. Have a plan in place to nurture new and existing customer relationships and continue accelerating business outcomes. To get started, let’s look at three engagement strategies you’ll want to pursue after Black Friday to really maximize post-holiday results. 1. Leverage Referrals to Grow Your Database A well-stocked pond will certainly increase your chances of catching a fish, but you still need skill to get a bite on the line and reel ’em in. Similarly, Black Friday brings a huge influx of...

---

### Black Friday: Making the Most of the Big Day

> Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.

- Published: 2022-08-16
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/
- Categories: Actionable Insights
- Tags: automation, black friday, customer engagement, personalization
- Translation Priorities: Optional

Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. 

If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and existing customers are hitting your stores, website, and mobile app. It’s natural for your first thought to be: here comes the revenue! And while it’s true that shoppers will be looking to spend, collecting their money isn’t the only thing to think about. What’s equally important, or arguably more important in terms of your long-term goals, is collecting their data. Ready to start using the strategies? Download our ebook, Power Up Your Black Friday: 10 Omnichannel Strategies to Beat Competitors and Make More $$$. Shift your focus to gathering data Deals and discounts are a big motivator for customers shopping during Black Friday. But because they’re so eager to hear about the holiday sales promotions, they’ll also be much more likely to opt in to your promotional channels, like email and SMS.   Black Friday is a perfect time to gather more of the customer data that drives your 1:1 marketing efforts. As great as it is to see big holiday shopping revenue numbers, it’s even better to win a long-term customer. Focusing on gathering data can help you drive repeat purchases long after Black Friday and holiday shopping is over.   So how do you get this detailed customer data? You need to establish a value exchange. Offer Value-Adding Experiences Customers are willing to share their data... but usually not for free.   You can encourage and...

---

### Why Marketers Deserve to Be Celebrated (And How We’re Celebrating Them!)

> We’re celebrating marketers at the Power to the Marketer Festival. Read more to see what’s in store.

- Published: 2022-08-08
- Modified: 2022-09-07
- URL: https://emarsystest.com/learn/blog/why-marketers-deserve-to-be-celebrated-and-how-were-celebrating-them/
- Categories: Actionable Insights, Thought Leadership
- Tags: email marketing, marketing strategy, omnichannel marketing, personalization
- Translation Priorities: Optional

We’re celebrating marketers at the Power to the Marketer Festival. Read more to see what’s in store.

Along with the rest of the world, marketers have just lived through tumultuous and fast-changing times. The ways we reach customers and continue to engage them have undergone a dramatic shift. Things that worked in the past are no longer as effective, and new techniques are emerging all the time.   But despite their own challenges, marketers know that consumers look to their most trusted brands for the tools they need to live fulfilling lives. Marketers are the ones who help people connect with everything from vital resources to take care of their families to entertaining weekend fun. Marketers are awesome, and it’s time we celebrated you! After these fast-changing years, it’s time to reconnect with everything that led you to a career in marketing in the first place and discover new ways to grow your business. That’s why I’m inviting you to the Power to the Marketer Festival, a multi-day event you can attend in person or virtually to learn what’s working in today’s market. You’ll pick up new strategies and leave inspired and energized.   You’re Doing More with Less Marketers are expected to balance a growing list of roles, spanning customer experience, brand, digital marketing, CRM, customer retention, and more. In 29% of cases, retail marketers must look after all these functions within their single role. With teams expected to do more with the same (or less) resources, how can you remain effective and continue to innovate? The answer lies in working smarter, not harder. Omnichannel marketing is more...

---

### Reshaping Customer Experience

> Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how.

- Published: 2022-08-02
- Modified: 2022-08-05
- URL: https://emarsystest.com/learn/blog/reshaping-customer-experience/
- Categories: Innovative Perspectives
- Tags: automation, marketing strategy, personalization
- Translation Priorities: Optional

Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how.

The last several years have seen an accelerated pace of change for marketers and have required a lot of learning and adapting. SAP Emarsys CEO Joanna Milliken understands. As a leader of a business focused on empowering marketers to deliver true 1:1 omnichannel experiences at scale, has seen the breakneck speed of evolution prevalent in her industry. She’s developed a deep empathy and understanding for marketers from her own early career as a marketing practitioner.   Drawing from new consumer research undertaken by SAP Emarsys, she spoke recently on the Be Remarkable Podcast about how the customer experience is being reshaped, and what that means for marketers going forward. The Pace of Change Has Accelerated During the last three years, the pace of change has accelerated at an unprecedented pace. The pressures of the pandemic, and the resulting supply chain concerns have spurred this change, and the rise of e-commerce has emboldened customers to pursue their perfect shopping experience.   Preferred ways to shop have shifted, with some marketers calling the last few years “dog years” in terms of dramatic change and speed of learning – one year feels like seven. While 54% of consumers still prefer in-store shopping, nearly half are opting for other channels, from apps and phones, to laptops. Channel Proliferation Continues Not only do consumers want to shop in their preferred way, they want to do it on the channels where they spend their time. New consumer research by SAP Emarsys shows that most shoppers are channel agnostic,...

---

### Preparing for Big Black Friday Results

> Black Friday results begin with planning. Check out these tips for marketers to maximize your Black Friday revenue.

- Published: 2022-08-01
- Modified: 2022-08-04
- URL: https://emarsystest.com/learn/blog/preparing-for-big-black-friday-results/
- Categories: Actionable Insights
- Tags: automation, black friday, customer engagement, personalization
- Translation Priorities: Optional

Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level sales promotions has grown to a massive, weekend-long omnichannel experience.   Customers view Black Friday as a chance to engage with new brands and save big bucks on desired products or services. Businesses view the event as a critical revenue- and growth-driving opportunity, plus a chance to get their offerings in front of a whole new set of shoppers. As a savvy marketer, you know that most Black Friday results are driven long before the shopping begins. Strategic planning, smart segmenting, and a solid omnichannel marketing strategy will position your brand for success. Whether you’ve been planning all year, or you’re just getting started, there’s still time to create a smart, effective plan that gets results.   Here are a few key strategies to start working on today so you can hit the ground running during peak shopping time. Testing Your Discounts Before Black Friday It’s no secret that shoppers are looking for bargains on Black Friday. Your goal as a marketer is to give them what they want without undercutting profits or devaluing your brand’s reputation. The key to this balancing act is to run pilot campaigns and collect customer feedback before Black Friday. Questions to ask yourself as you devise your testing plan: Does this customer need a discount? Not every customer is price sensitive, so be sure you’re offering a discount to drive behavior,...

---

### We’re a Leader in Personalization Engines for a 4th Consecutive Year

> We’ve been named a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines. Learn 5 ways SAP Emarsys helps brands build and scale personalized omnichannel experiences.

- Published: 2022-07-27
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/
- Categories: Behind the Tech, SAP Emarsys Applied
- Tags: omnichannel marketing, personalization
- Translation Priorities: Optional

Ask the most successful brand marketers you know, and they’ll tell you that personalized omnichannel customer engagement is the cornerstone of a winning marketing strategy. Not because it's the easiest and most effortless pursuit, but because it’s essential. It’s essential for satisfying customer expectations and producing the measurable business results today’s marketing teams are responsible for delivering.   In other words, customers expect personalized omnichannel marketing and businesses demand it. Now, ask anyone at SAP Emarsys why we continue to innovate and never settle when it comes to producing a true omnichannel customer engagement platform that helps our clients deliver real-time 1:1 personalization at scale across all channels... the answer is the same: it’s essential. For our clients to succeed, it is critical that our customer engagement solution enables them to easily build sophisticated, personalized campaigns and effortlessly deploy them across all channels in real time. We believe our recognition as a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines — for a fourth year in a row — confirms we’re succeeding on our mission to empower marketers around the world to create truly personalized omnichannel experiences that deliver business outcomes. So what sets SAP Emarsys personalization apart? Here are five reasons why our personalization engine helps brands drive 1:1 omnichannel customer engagement and accelerate business results, and why we believe we’ve earned our spot in the distinguished Leaders quadrant. Privacy-Compliant, Fully-Unified Data Data is vital to marketers. It’s what enables them to deliver sophisticated personalized communications. However, data...

---

### Tips for Boosting Brand Loyalty & Customer Loyalty through Personalization

> Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH.

- Published: 2022-07-26
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/
- Categories: Actionable Insights
- Tags: brand loyalty, customer loyalty
- Translation Priorities: Optional

Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH.

Did you know brand loyalty and customer loyalty aren’t the same? The difference is subtle, but it’s there.   Brand loyalty is about consumers having other choices but continually choosing your brand above others, and it can also be about affinity with your brand’s image. Customer loyalty is about the customer’s ongoing satisfaction with your company or brand that drives them to keep bringing you their repeat business. Emarsys and IMRG recently hosted a roundtable discussion focused on understanding the differences between customer loyalty and brand loyalty. The gathered retailers engaged in an open talk about their challenges and strategies around boosting both types of loyalty. Following are key highlights, tips, and strategies from the conversation. Building Brand Loyalty by Building Confidence over Time Today’s consumers have an impressive array of resources at their disposal to help them make choices about the goods and services they purchase. As a retail marketer, what you need to do is connect with your customers well before they reach the buying stage and let them get to know your brand. One of the attendees had a recommendation: “Make sure that your content is where your consumers are, not necessarily on your site, because that's where you would like them to be ultimately. The type of content you have should pique their interests enough to make them want to know more and then bring them onto your site, which is where you have that engagement piece, which is your...

---

### Steering Clear of Slow Implementation Quicksand

> Is your marketing team hurting from a slow implementation with your new vendor? Learn how SAP Emarsys makes implementation smoother for quicker time to value.

- Published: 2022-07-22
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/steering-clear-of-slow-implementation-quicksand/
- Categories: Behind the Tech, SAP Emarsys Applied
- Tags: marketing technology, omnichannel marketing
- Translation Priorities: Optional

As marketers, channeling our inner creativity keeps us fulfilled at work. We love to geek out on various technologies and seek out innovative ways to use this creativity and engage customers with personalized omnichannel experiences. But most of us are pragmatic enough to understand that there is a point to having all this wonderful, exciting martech, which is acquiring more customers, keeping them around longer, and increasing revenue for your business.   As they say: “you gotta spend money to make money,” right?   Sure. But the problem is... these days, marketing budgets are tight and patience is at an all-time low.   If you FINALLY manage to talk your C-suite into investing in new martech, the expectation is: this better be worth it. So if you’re stuck having to wait months or even years until you see results and value from that new technology, it’s nerve-racking, and downright frustrating. Don’t let slow implementation stand between you and achieving the growth and revenue results that you’ve promised to deliver for your business. Whether you’re currently in an implementation stage with a new marketing cloud, or if you’re looking to make a switch and want to steer clear of tedious implementations, read on to learn more. Implementation — necessary, but shouldn’t be “evil” We’ve all heard the expression “a necessary evil. ” Basically, it’s another way of referring to something that is potentially unpleasant, but must be done.   Implementation is sort of like that — it would be great if you didn’t have to go...

---

### AI for Marketing: A Deep Dive

> Learn how marketers can use the power of artificial intelligence to drive real-time personalization, increase ROI, and make better decisions.

- Published: 2022-07-22
- Modified: 2022-07-27
- URL: https://emarsystest.com/learn/blog/ai-for-marketing-a-deep-dive/
- Categories: Behind the Tech, Thought Leadership
- Tags: artificial intelligence marketing, customer engagement
- Translation Priorities: Optional

Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. These platforms allow marketers to get more in-depth, detailed information about their target audiences. The information obtained in this way can subsequently be utilized to increase conversions while also lightening the workload of marketing teams. What is AI Marketing Artificial intelligence (AI) technologies are being used in marketing to make automated decisions based on data gathering, data analysis, and observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, AI technologies learn how to effectively engage with other systems and humans using data and customer profiles. The machines then create personalized messages at the appropriate moment without assistance from marketers. AI is employed by many modern marketers to support marketing teams or to carry out more tactical jobs that don't require as much human finesse. AI marketing includes: data analysisnatural language processingmedia buyingautomated decision makingcontent generationreal-time personalization Marketing AI Components It is obvious that artificial intelligence plays a crucial role in assisting marketers in building relationships with consumers. The most effective methods for bridging the gap between the enormous volumes of customer data being collected and the practical next actions that can be used to execute campaigns include the following elements of AI marketing: Big Data and Analytics Big data has exploded with the advent of digital media, giving marketers the chance...

---

### 5 Reasons to Attend the Power to the Marketer Festival

> The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth.

- Published: 2022-07-20
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/5-reasons-to-attend-the-power-to-the-marketer-festival/
- Categories: Actionable Insights, Customer Stories
- Tags: marketing strategy, omnichannel marketing, personalization, SAP Emarsys events
- Translation Priorities: Optional

The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth.

When I say the Power to the Marketer Festival (Oct. 4–6) will be more ambitious, more exciting, and more enriching for attendees than anything we’ve ever done before, I’m not exaggerating.   We always set the bar high when it comes to delivering valuable content and quality events, both in-person and digitally, but this year, I've challenged our team to raise the bar even further... and that’s exactly what they’re doing. This year we’re celebrating the special strengths that empower you to make a positive impact on your business and your customers. You’re constantly using your creativity, your deep knowledge of your customers, and your technical skills to get the job done. At the same time, you’re also under constant pressure — pressure to boost customer engagement and loyalty, demonstrate measurable results, and reduce your budget, all while also growing the business.   That’s why the Power to the Marketer Festival will be centered around you and bringing you the marketing strategy, industry expertise, and real-world insights to help you drive measurable business results. Watch this short video about the event to get an idea of what I mean: Here are five of the top reasons for you to join me, numerous expert speakers, your marketing peers, and the Emarsys team at the festival:  1. Enjoy a Flexible, Timezone-Busting Agenda I don’t know about you, but when I attend an event, I don’t enjoy being boxed into a single track that might not always fit my personal goals. It also bothers me...

---

### The Ultimate Guide To Building A B2C Marketing Strategy

> Discover tips for a successful B2C marketing strategy, along with a rundown of how to build a strategy, how B2C marketing works, and more.

- Published: 2022-07-08
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/b2c-marketing/
- Categories: General, How to
- Tags: ecommerce trends
- Translation Priorities: Optional

What Is B2C Marketing? How Does B2C Marketing Work? How to Build a B2C Marketing Strategy 1. Create meaningful content that engages 2. Understand how consumers think 3. Use an AI marketing tool 6 Tips For a Successful B2C Marketing Strategy Connect with customers on a personal level Use influencer marketing Go mobile-first Create retargeting programs Invest in SEO Leverage social media Use Emarsys For Your B2C Marketing Campaigns Final Thoughts What is B2C Marketing? B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling goods, products, and services to consumers. It differs from B2B (business-to-business) marketing in that B2C marketing typically (but not always) involves more emotional, lower involvement purchases. Goals of a B2C marketing approach include: Raising brand awareness Increasing engagement Getting more leads Creating customer evangelists Driving more sales Boosting customer retention, loyalty, and lifetime value Most consumer purchases today happen via digital devices — 51% of Americans prefer to shop online and 96% of Americans have made an online purchase in their life (BigCommerce), so this guide will focus mainly on online B2C marketing. Today, we’re going to take you step-by-step through what B2C marketing is, the difference between B2C and B2B, tools for building the best B2C marketing strategy, elements of successful strategies including brand examples, and the role of automation for B2C campaigns. How Does B2C Marketing Work? Making B2C marketing work for your brand starts with one key step: knowing your customer. Unless you know your customers and understand...

---

### Measure, Analyze, and Optimize Your Way to 1:1 Marketing Success

> Learn how marketers can maximize the impact of omnichannel personalization and prove ROI by measuring and analyzing their 1:1 marketing efforts.

- Published: 2022-06-30
- Modified: 2022-06-30
- URL: https://emarsystest.com/learn/blog/measure-analyze-and-optimize-personalized-marketing-success/
- Categories: Actionable Insights, General
- Tags: omnichannel marketing, personalization
- Translation Priorities: Optional

This is the final article in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. * * * When it comes to personalized omnichannel marketing, a great deal of thought goes into crafting the creative content that your customers will see. Likewise, a significant amount of attention is placed on the technology that will facilitate 1:1 customer engagement and help deliver tailored, relevant messages in real time across all your channels.   But one crucial aspect of personalized marketing — and to some marketers, the least interesting part — is measurement and analytics. The fact is, personalization for the sake of personalization isn’t the goal. Rather, i's a means to an end: driving growth and revenue for your business. So if you aren’t measuring and analyzing the results of your personalized marketing, how do you know if it’s successful? How do you prove that it’s worth the time, energy, and cost you put into personalized marketing? For a truly powerful personalization strategy that not only satisfies and delights customers but actually drives tangible business results, you need to measure, analyze, and optimize your 1:1 marketing efforts. Measure Personalization So You Know What Works At the end of the day, the customer comes first. Customers want to be treated as individuals, which means your marketing team should put the customer at the center of everything you do. Part of how you do that is by tailoring your marketing to each...

---

### G2 Summer 2022 Report: SAP Emarsys Leads the Way in Loyalty & Implementation

> Software review platform G2 has released its 2022 summer report. SAP Emarsys ranked highly in several key categories. Read more!

- Published: 2022-06-29
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-summer-report-2022/
- Categories: General
- Translation Priorities: Optional

G2, the respected peer-review site for tech software and services, collects data from a large number of users. As you may know by now, every three months, G2 places that data under a microscope to rank the listed companies (like Emarsys) and report on visible trends.   These reports are based on feedback and reviews from real clients who use the software day in and day out.   We are humbled and honored by our wonderful clients because, for Summer 2022, G2 has once again positioned Emarsys as an industry leader. We’ve been acknowledged in more than a dozen categories, most notably in the Loyalty Grid and Implementation Index. Here are just a few of the honors we received from G2 and, by extension, our clients:  #1 in the Loyalty Grid, continuing from our top-of-the-pack ranking in Spring. 36 Leader badges Implementation Index – saw a consistent rise across all categories, reflecting the expertise of our Implementation teams and the fact that our customers are embracing our omnichannel approach Relationship Index – We’ve been making a successful transition to working with enterprise-level brands and streamlining how we approach our work with mid-market brands Usability Index – we’re grateful that our customer-centric approach is helping our customers work quicker, more efficiently and more effectively in the Platform. G2 bases rankings on factors such as “ease of doing business with, quality of support, and likelihood to recommend” — all powerful ideals. Read on to see what we’re really talking about here. Feedback is crucial...

---

### 5 Successful Omnichannel Retailing Examples

> Omnichannel retailing is vital in providing customers a seamless integrated shopping experience. Discover these 5 successful omnichannel retailing examples.

- Published: 2022-06-25
- Modified: 2023-07-06
- URL: https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers-2/
- Categories: How to
- Tags: multi-channel, omnichannel marketing
- Translation Priorities: Optional

Table of Contents What is Omnichannel Retailing & Why Is It Important? Benefits of Omnichannel Retailing Omnichannel Retail Examples Sephora Walgreens Starbucks Disney Amazon Final Thoughts What is Omnichannel Retailing & Why Is It Important? To start, let’s establish a solid understanding of what we mean by omnichannel.   Omnichannel marketing provides the customer with an integrated shopping experience across multiple channels (think email, web, social, mobile and in-store). The goal here is to create a seamless experience for the customer, whether they are shopping online from a desktop or mobile device, or in a brick-and-mortar store. Omnichannel marketing caters to the new wave of personalized experience-seeking consumers. “Omnichannel marketing” is no longer just a buzzword. It has surpassed the “trend” phase and stationed itself as a key strategy necessary to implement in this new era of technology. At its core, omnichannel marketing is a multi-channel sales approach that provides the customer with an integrated overall shopping experience. The customer can transition from shopping online on a desktop or mobile device, to the phone, or a brick-and-mortar store, and the experience will be seamless.   This is all made possible by one thing — data. With the smart use of customer data and AI, brands unlock the ability to create campaigns that engage customers with personalized content in real-time. Combined with machine learning, some of the top omnichannel marketing automation platforms can even use historical data to predict future performance before campaigns are launched.   The benefits of omnichannel retailing In a world...

---

### The Magic Bullet to Scaling Personalization Is AI Marketing

> Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes.

- Published: 2022-06-16
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: artificial intelligence, artificial intelligence marketing, customer engagement, marketing strategy
- Translation Priorities: Optional

Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes.

This article is the fifth in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. The idea behind customer-centric personalization is that by tailoring your marketing experiences to individual customers, you can more effectively engage them and win their business.   Truly personalized experiences go beyond simply addressing customers by name — these days, including a name is nothing more than a common parlor trick. To stand out, top brands are targeting customers with 1:1 messages that speak directly to their interests. Here are just a few possible examples: Post-purchase campaigns that address not only the product the customer purchased but the way they prefer to use it. First-time buyers receiving entirely different messages than defecting customers Relevant messages delivered at times (time of day, day of the week, etc. ) when customers are more likely to engage Ensuring different segments of customers discover uniquely tempting offers in their inboxes, with products recommended based on their past purchases These sophisticated personalization use cases require ample amounts of rich data. Understanding and processing all that data can be a massive undertaking, even for a huge marketing department with plenty of resources. Yet small marketing teams are accomplishing this level of tailored marketing at scale, so each customer sees more of what interests them and less of what doesn’t.   But how is it done? Read on to discover the challenges inherent in customer-centric personalization and the secret to making it work efficiently...

---

### The Break-Up Series: Overcoming the Perils of Platform Overload

> Too many platforms in your martech stack? Learn how SAP Emarsys makes omnichannel customer engagement easy with one single platform.

- Published: 2022-06-10
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/
- Categories: SAP Emarsys Applied
- Tags: marketing technology
- Translation Priorities: Optional

Personalized omnichannel customer engagement is not just a collection of buzzwords, it’s table stakes for brand marketers who are tasked with driving growth and revenue — 54% of marketers worldwide who implemented more personalization saw increased engagement with their brand, while 48% saw increased conversions. Clearly, today’s customers have acquired a taste for tailored, relevant experiences, and they expect your brand to deliver them.   Leading marketers understand this expectation. In fact, 85% of retail marketers say personalization is important to driving both increased revenue and better customer experiences. So, to satisfy their customers and grow their business, they seek out martech solutions that will help them build, deliver, and scale the 1:1 omnichannel experiences customers demand.   However, because omnichannel customer engagement is sophisticated, some marketers assume it requires an elaborate and complex tech stack. That’s why they don’t question when the marketing cloud they’ve partnered with tells them that, to reach their customer engagement goals, they’ll need to purchase multiple SKUs and deal with multiple systems.   As a result, those marketers end up saddled with numerous platforms and systems — all of which take time, energy, and perhaps some kind of IT degree to master. The marketing team gets stressed, marketing performance becomes inconsistent or too disjointed to accurately track, and the C-suite is left wondering why so much of the marketing budget is being spent on technology.   Sound familiar? If so, you’re looking at a classic case of platform overload.   In this post we’ll dive deep into the all-too-common...

---

### Join Us in Celebration at the Power to the Marketer Festival

> You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish!

- Published: 2022-06-09
- Modified: 2023-09-29
- URL: https://emarsystest.com/learn/blog/join-us-in-celebration-at-the-power-to-the-marketer-festival/
- Categories: General, SAP Emarsys Applied
- Tags: customer engagement, marketing strategy, omnichannel marketing, SAP Emarsys events
- Translation Priorities: Optional

You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish!

Register Now for the Power to the Marketer Festival Marketers work hard, and as a marketer you’ve been through a lot in the past few years. As the economy deals with inflation and is currently “being rebalanced,” the retail marketing challenges feel never-ending. You continue to adapt and adjust as always, putting all your skills and technology to work.   That’s just how marketing is, which is why sometimes it might seem like all your impressive accomplishments go unnoticed... but not on our watch! We’re inviting you to set aside a little time to join us October 4 – 6 for the Power to the Marketer Festival, where we’ll be raising a toast to you and all that you do. Why Join Us at the Power to the Marketer Festival?   If you’re going to take time out of your busy schedule, it had better be worthwhile, right? We plan to make every minute count with a flexible and exciting schedule of events. A Truly Flexible Festival This will be a hybrid event, with sessions held in person, live online, and available on-demand. You can attend however best fits into your schedule.   Also, don’t worry about getting locked into tracks. You have the freedom to pick and choose which sessions you want to attend!   Going Global For in-person events, join us in five locations around the world — we can’t wait to meet you in New York, London, Paris, Berlin, or Sydney! Expert Speakers We’ll be bringing you the brightest minds in...

---

### Cross-Channel Retailing: Definition and Tactical Examples

> Provide shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy.

- Published: 2022-06-07
- Modified: 2023-07-06
- URL: https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/
- Categories: Customer Stories, Guides
- Tags: cross-channel marketing, marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Provide your shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. See how big name brands advanced their strategies by doing so with these examples.

Competition is mounting. Storefront costs are increasing. And 55% of retail brands cite driving foot traffic as a top challenge. This all points to one clear truth: brick-and-mortar businesses can no longer wait for their customers to come to them.   If you want to stand out from your competitors, draw customers, and keep them coming back for more, you need a robust strategy in place that’s going to attract, delight, and retain customers. To stay ahead of the curve, you need to meet them where they’re spending their time and engage them with relevant content and convenient paths to purchase.   The answer to this complex challenge lies in cross-channel retailing. In this article, we’ll cover all things cross-channel retailing, break down its benefits, and give you three examples from leading retailers to help you create a cross-channel marketing strategy for your retail brand. Cross-channel vs. multichannel vs. omnichannel  Let’s start with the definitions. Although multichannel, cross-channel, and omnichannel are similar, they have several key differences. Multichannel retailing definition Multiple channels, but none of them are connected  Multichannel retailing is a term used to describe a brand that markets their products across multiple channels. Brands opt for multichannel marketing because it gives customers the choice over which channel they use to complete their purchase — whether that be in-store at one of their physical locations, or via an online store or app.   However, these channels are not connected, so the customer receives a disjointed, isolated, and generic experience that doesn’t adapt...

---

### Welcome to Shoptalk Europe 2022: Retail’s Boldest Pioneers

> Join us and 3,000+ other decision makers from global retailers at Shoptalk Europe, retail’s premier event. Read more!

- Published: 2022-06-03
- Modified: 2022-06-03
- URL: https://emarsystest.com/learn/blog/shoptalk-europe-2022/
- Categories: General
- Translation Priorities: Optional

Keeping up with the pace of change in today’s retail industry has proven to be more and more of a challenge for many businesses. That’s why we’re looking forward to joining 3,000+ retailers, brands, startups, tech firms, investors and media analysts at Shoptalk Europe 2022 to help solve the challenges we all face in a busy commerce climate. The event takes place just a few days from now, June 6-8th 2022.   Image source: Retail TouchPoints What is Shoptalk Europe 2022? It is hard to find anything like Shoptalk Europe in the retail industry. The annual event is the industry’s premier meeting space for more than 2,500 business leaders from the biggest retailers, brands, tech startups, venture capitalists, developers, and even journalists.   One reason we’re so stoked to be there is because one in three guests is a C-level executive, and one in ten is a CEO. To put it simply, this is a yearly gathering and networking event for some of the most forward-thinking retail leaders on the planet. If you haven’t already registered, be sure to do so and come chat with us on the future of retail. At the event, there will be three days of networking, talks, and insights. Throughout these three days, there will be different sessions, as summarized below. Themes & Topics at ShopTalk Europe June 6, 2022 Key Topic: Insights on Retail's Business Investors will be discussing which retail trends, technologies, and business models excite them most. They will address how consumers discover, shop,...

---

### The Future of Omnichannel Retailing

> Discover everything a retailer should know about omnichannel retail and what the future of omnichannel retail holds. Learn more.

- Published: 2022-06-02
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/the-future-of-omnichannel-retailing/
- Categories: Actionable Insights
- Tags: omnichannel marketing
- Translation Priorities: Optional

With skyrocketing paid social costs and customers more discerning than ever, how do you stand out from your competitors and win your customers’ attention? The answer: omnichannel retailing.   By being present wherever your customer engages and delivering the right content to the right person at the right time, omnichannel retailing has helped retail brands grab attention, build engagement, and secure loyal, repeat customers.   But if there’s one constant in the world of B2C marketing, it’s that customer expectations are always rising. And as more brands start to improve their omnichannel marketing strategy, the less unique and impactful your strategy will be.   If you want to stand apart from your competitors and continue to create experiences that keep customers engaged, you need to stay ahead of the curve. So, what does the future of marketing hold for omnichannel retailing, and how can you hedge against incoming changes? Read on to find out.   What is omnichannel retail?   Omnichannel retail is the natural successor to multichannel and cross-channel retail, focused on delivering personalized, relevant experiences, regardless of where customers choose to interact with your brand.   Multichannel retail involves marketing products across multiple channels, but none of these channels are necessarily connected.   Cross-channel retail takes things one step further by connecting multiple marketing channels to give customers more relevant experiences. However, none of these channels are fully integrated. Omnichannel marketing bridges the gaps of multichannel and cross-channel retailing by integrating all of a brand’s online and offline marketing channels. The result? A single view of...

---

### Learn How SAP Emarsys and Movable Ink Take a Customer-Centric Approach to Marketing Campaigns at Think Summit

> How can you find the right balance between privacy and personalization? Partner with martech that automates customer-centric experiences. Learn more at Think Summit 2022.

- Published: 2022-05-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-and-movable-ink-take-a-customer-centric-approach-to-marketing-campaigns/
- Categories: Behind the Tech
- Translation Priorities: Optional

Marketers feel the strain of doing more every day. Generate more revenue. Retain more customers. Deploy more campaigns. All while worrying about privacy regulations and shrinking marketing budgets. During Think Summit 2022, Raj Balasundaram — Senior Vice President, Channels & Strategy at Emarsys — will explain how to find the correct balance between privacy and personalization while continuing to do more with less resources. The secret? Partnering with marketing technology that automates customer-centric experiences. Emarsys, a SAP company, empowers marketers to build, launch, and scale personalized omnichannel campaigns that drive business objectives.   The ways in which shoppers connect with their favorite brands is growing more complex. So too are the data sources that help brands understand customer intent, action, and behavior. A martech stack that allows brands to quickly scale personalization across multiple channels accurately and effectively will separate the wheat from the chaff, especially as digital commerce continues to build in influence.   Why Establish Data-Driven Marketing? Emarsys believes that the future of marketing begins with personalization. That future is made by the marketers that harness the power of every single customer data point available — no matter where it lives in a tech stack or how challenging it might be to create a narrative from it.   Customers are like snowflakes — no two are alike. To maximize every single one’s lifetime value, you will need to present them with individualized content that is consistently communicated no matter how, when, or where they shop. That level of customer-centricity is only...

---

### 6 Examples of Cross-Channel Tactics That Drive Results

> To stand out from competition, brands need to engage with customers on the right channels. Learn examples of cross channel tactics that work.

- Published: 2022-05-18
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/
- Categories: Actionable Insights
- Tags: cross-channel, multi-channel
- Translation Priorities: Optional

It’s sheer madness to think that from the dawn of long-distance commerce (roughly 150,000 years ago) right up until 1982, the only way people were able to buy and sell goods and services was via physical channels. Fast forward to 2022 and in the US alone, digital channels account for 21% of total retail sales with that figure expected to hit 24. 5% by 2025.   Today, your customers have a multitude of channels at their fingertips, and they use them for everything from communicating with friends and family to making purchases.   If you want to maximize your sales and increase your chances of attracting, converting and retaining more customers, your brand needs to be present and ready to engage with buyers no matter where they’re spending their time.   We know that creating a cross-channel marketing strategy can be easier said than done, so we’re here to offer some inspiration. In this article, we’re sharing 6 stellar examples of cross-channel tactics that drive the results you need to thrive in a competitive space. First Things First... What is Cross-Channel Marketing? Let’s tackle the basics first.   Every day, your target customers spend their time across multiple platforms and devices, seeking engaging content, answers to questions and solutions to problems. With that comes a number of distractions -- and more than a fair share of competition.   If you want to rise above the noise of competing brands vying for your customers’ attention, engaging with them across a single channel is no longer enough. You...

---

### The Break-Up Series: Spotting Cross-Channel Personalization Red Flags

> Is it time to break up with your marketing cloud? Learn how SAP Emarsys makes cross-channel personalization easy and seamless, while other tools struggle.

- Published: 2022-05-18
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/spotting-cross-channel-personalization-red-flags/
- Categories: SAP Emarsys Applied
- Tags: cross-channel marketing, personalization
- Translation Priorities: Optional

Today’s customers expect your brand to provide a 1:1 experience that's relevant to their individual needs and preferences. They also expect to have that 1:1 experience consistently across any and all channels, wherever they prefer, and at whichever time is most convenient for them.   From the customer’s perspective, this expectation for cross-channel personalization isn’t a negotiation — if your brand can’t deliver on it, the customer will find a brand that can.   Because cross-channel personalization is table stakes to win your customer’s business, you can’t afford to fall short. If you’re partnered with the wrong marketing cloud, one that can’t help you execute true omnichannel marketing consistently across all your channels, you could lose customers, fall short of revenue goals, and have to answer to a not-so-happy C-suite. Let’s look at why some marketing clouds struggle with cross-channel personalization, as well as the tell-tale signs that perhaps it's time to break up with your marketing cloud (and find a trusted partner who can actually help you reach your customer engagement goals).    Why Some Marketing Clouds Struggle with Cross-Channel Personalization We’ve heard the stories. You meet for a demo with a marketing cloud sales rep. They promise you the moon when it comes to customer engagement, yet when it comes time to put it into practice... you fall short. Turns out, connecting and integrating your data wasn’t as easy as they proclaimed. They say it requires tons of additional technical support and additional resources, which you’re footing the bill on. You...

---

### How Marketers are Meeting Customers Where They’re At with Personalized Experiences

> Learn how top brands drive revenue by meeting customers where they’re at, on the channels they prefer, with personalized 1:1 content they want.

- Published: 2022-05-12
- Modified: 2024-08-02
- URL: https://emarsystest.com/learn/blog/how-marketers-meet-customers-where-they-are-at-with-cross-channel-personalized-experiences/
- Categories: Actionable Insights, General
- Tags: customer-centric personalization, personalization
- Translation Priorities: Optional

This article is the second in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. * * * Comedian Steve Martin was once asked how to become famous. His answer was “Be so good they can’t ignore you. ” In this scenario, one can assume Martin meant “they” as in society, or perhaps more specifically, the audience. However, if you ask old-school marketers how to make a brand popular, they’d likely give a similar response: “Be so good the customer can’t ignore you. ”  That sentiment held true in a time when marketing channels could be counted on one hand and were mostly print media. But our current world of marketing and customer engagement is vastly different. You might be the best brand in the world with an unparalleled product offering and message, but if you aren’t on the right channels at the right time, you will be ignored, and your message will get lost amongst the noise of your competitors.   So perhaps a better bit of wisdom for the modern marketer is this: “Be so channel-agnostic that you can always reach the customer. ”  Admittedly this doesn’t roll off the tongue as nicely as Martin’s quote. But the point remains. Today’s leading brand marketers understand that, to drive growth and revenue for their business, you need to meet customers where they’re at, on whichever channel they prefer, with the relevant 1:1 content they want. Let’s dive deeper into the importance...

---

### What Real-Time Content Looks Like in 2022

> Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue.

- Published: 2022-05-05
- Modified: 2022-05-05
- URL: https://emarsystest.com/learn/blog/what-real-time-content-looks-like-in-2022/
- Categories: Actionable Insights
- Tags: marketing strategy, personalization
- Translation Priorities: Optional

Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue.

This article is the second in our Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. Sending the right marketing message at the wrong time is a waste of your effort as a marketer, and so is sending the wrong message at the right time. Not only is it a waste of your marketing resources, but it can also be a huge turnoff to the customers you’re trying to engage, making that Unsubscribe button look tempting. For a brand to grow, marketing must hit the target with relevant content delivered in real time. Read on to discover what real-time content marketing currently looks like and where it needs to go if marketers want to drive real revenue for their business. Where Marketers Are Falling Short “Right message at the right time. ” It’s such a common concept that most marketers can recite it in their sleep. And because it’s every marketer’s goal, you’d think that most brands are delivering on it, right?   In reality, few marketers succeed at orchestrating campaigns with real-time content that’s truly engaging. 93% of consumers report receiving marketing communications that are not relevant to them, and 44% of consumers are willing to switch to brands who better personalize marketing communication. (Infogroup via eMarketer) Imagine you receive an email from one of your favorite athletic apparel companies. Inside is a personalized offer for the perfect pair of sneakers — your exact size, preferred fit, and completely in sync...

---

### 7 Best Practices for Mobile-Friendly Emails That Drive Results

> Create a winning mobile-friendly email marketing strategy with these 7 email marketing mobile best practices that drive customer engagement and revenue.

- Published: 2022-05-03
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/7-best-practices-for-mobile-friendly-emails-that-drive-results/
- Categories: General, How to
- Tags: email marketing, personalization
- Translation Priorities: Optional

From social media to online shopping, mobile is winning the battle for attention over desktop — and its usage is increasing at a rapid rate.   In practical terms, this means that the likelihood of your customers viewing the emails you send on a desktop is diminishing by the day.   If you want to extract the most possible value from your email marketing campaigns and deliver the compelling experiences your customers demand, you need to approach every email that leaves your server with a mobile-first mindset. In this article, we’ll walk you through the 7 best practices for mobile-friendly emails that convert more buyers and drive repeat purchases. 7 Best Practices for Mobile-Friendly Email Marketing 1. Keep Your Copy Short and Valuable If you like to write long emails with large images, you may want to consider a change in tact. Google clips emails at 102kb. So, instead of displaying your full email content, Google will truncate it and force your subscribers to manually download the rest. Not only do you risk lowering your email impact, it can also harm your tracking capabilities. Why? Because if you’re including your tracking pixel in the footer of your email, like many marketers do, that’s getting clipped, too.   Your subscribers are short on time, even shorter on attention, so a “less-is-more” approach is 100% the way to go. Focus on keeping your email content short, sweet, and valuable — and be sure it satisfies the all-important question your recipients are sure to ask: “What’s...

---

### 8 Essential Customer Engagement Emails for E-commerce Marketers

> Emails help create lasting impressions and foster long-term relationships with your customers. Discover different types of customer engagement emails to send now.

- Published: 2022-04-20
- Modified: 2022-04-20
- URL: https://emarsystest.com/learn/blog/8-essential-customer-engagement-emails-for-e-commerce-marketers/
- Categories: Actionable Insights
- Translation Priorities: Optional

Emails to your customers should not only be intended for promotion of products and services. Emails should also create lasting impressions and establish strong, long-term relationships with your customers. No idea where to start? Don’t worry, we put together different examples of customer engagement emails to help spark some inspiration.

More than 300 billion emails are sent and received every day, with each one of them vying for someone’s attention in a crowded inbox.   With this level of competition, batch-and-blast sales emails are no longer enough to stand out from your competition and win that all-important subscriber engagement.   You need to create engaging emails with valuable content that your audience wants to read.   However, creating engaging emails that get attention in noisy inboxes can be hit and miss without a framework in place to guide your efforts.   In this article, we’re going to walk you through everything you need to know about customer engagement emails, revealing the 8 email types you need to start creating right now.   First Things First: Why Send Customer Engagement Emails?   Believe it or not, email marketing dates all the way back to 1978. The first mass email was sent by a marketing executive at Digital Equipment Corporation by the name of Gary Theurk. His ‘campaign’ went out to 400 recipients and resulted in roughly $13m worth of sales. Email pre-dates every digital channel by a long way and yet, 40+ years later, it still returns the highest ROI of any digital channels, roughly $42 back for every dollar spent. Customer engagement emails are an effective way of driving consistent sales while reaping the ROI that email marketing campaigns are famous for. They are written to entice your audience with special offers, seasonal messages and promotions that are personalized based on their individual browsing habits, product...

---

### 5 Email Marketing Challenges & How to Fix Them

> Although incredibly impactful, email marketing comes with difficulties. Discover the top 5 email marketing challenges and how to fix them.

- Published: 2022-04-15
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/5-email-marketing-challenges-how-to-fix-them/
- Categories: General, How to
- Tags: email marketing, marketing strategy
- Translation Priorities: Optional

Even in 2022, email marketing is still one of the best-performing digital channels ever created, boasting a ROI of $42 for every $1 spent. Facebook currently has 2. 9bn active users, but nearly four billion users have at least one active email account. And yet, despite this pool of opportunity, thousands of marketers still struggle to achieve meaningful ROI from email.   The reason why is simple.   As a consumer, you open your inbox on any given day and you’re likely to be greeted by a flood of promotional emails sent by everyone from your dentist to your dog walker — too many emails, too much clutter, too much noise. In this article, we’re going to help you cut through inbox clutter. Read on as we divulge the top 5 challenges email marketers face in 2022, along with the tactics you can use to solve them if and when they arise. Top 5 Email Marketing Challenges Every Marketer Faces (and How You Can Solve Them) 1. Boosting Engagement Rates  You wouldn’t invite a complete stranger to dinner and a kung fu movie, would you? Probably not, for a number of reasons: You have no rapport with that person You have no idea whether they like kung fu movies It’s creepy And yet if you scroll through your inbox, you’ll find countless examples of brands that are guilty of blanket emails sent out to their entire database offering products and services that their recipients have zero interest in. This inevitably results in lower...

---

### Power Up Your Email: Learn and Grow from Your Negative Metrics

> Learn why you must face and address your negative email metrics in order to build an email marketing strategy that yields growth and revenue.

- Published: 2022-04-14
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/power-up-your-email-learn-and-grow-from-your-negative-metrics/
- Categories: Actionable Insights, General
- Tags: email marketing, marketing strategy
- Translation Priorities: Optional

This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands are using to engage more customers, increase conversions, and drive growth and revenue. * * * It’s human nature to want to focus on the things we’re doing well. Drawing attention to the positive things — our successes — makes us feel good.   There’s a time and a place for some self-congratulation, but real growth is achieved only after you put a light on your weaknesses. As marketers, we need to practice unbiased self-reflection if we want to grow and improve. It’s important to keep an eye on the areas you’ve fallen short of your goals. Should you still be aware of your strengths and successes? Absolutely. But not if it means ignoring your shortcomings.   That’s why today’s most successful email marketers aren’t just interested in celebrating their positive metrics. They’re also interested in their negative metrics. Successful marketers understand that examining negative metrics allows them to find opportunities for improvement, and ultimately, strengthen and grow their email marketing strategy.   Let’s take a look at what you can learn from your negative email marketing metrics, and how to elevate your email marketing strategy to ensure better business outcomes.   What can you learn from your negative metrics? To drive success, you need to understand where you are less successful, where you have room for improvement, and where you’re at risk. Yet, there’s a question that marketers...

---

### What You Should Know About the Cross-Channel Customer Experience

> Creating a seamless cross-channel customer journey is vital to ensure customers have a smooth customer journey across platforms. Read more!

- Published: 2022-04-12
- Modified: 2023-06-09
- URL: https://emarsystest.com/learn/blog/learn-blog-cross-channel-customer-experience/
- Categories: Actionable Insights
- Translation Priorities: Optional

It’s no secret — cross-channel is the future of marketing. Today’s customers expect to engage companies through multiple channels and devices, and brands that aren’t able to keep up are getting left behind by competitors who can.   Building a functioning cross-channel marketing strategy takes time, resources, and buy-in from your entire marketing team. But to get the most value from a cross-channel strategy, you need to keep a finger firmly on the pulse of customer experience.   In this article, we’re going to walk you through cross-channel customer experience and provide some actionable advice on what you can do to improve yours. What Is the Cross-Channel Customer Experience? The cross-channel customer experience is the way your customers interact with and experience your brand across multiple channels — from in-store to e-commerce and SMS to email.   Trying to drive sales solely on the merits of your products is like shouting in the wind — you’re going to struggle to rise above the noise and get your voice heard. So, to get ahead with cross-channel customer experience, brands need to switch their focus from just driving sales to creating engaging brand experiences for their customers, regardless of where customers choose to interact with your brand.   By optimizing your cross-channel customer experience, you won’t just increase brand and product exposure, you’ll also increase engagement, win the trust of your audience, and drive more sales.   How to Build a Successful Cross-Channel Customer Experience When building a cross-channel customer experience, consistency is the name of the...

---

### Top 6 Benefits of Cross-Channel Marketing

> Cross-channel marketing provides a seamless and consistent customer experience across every touchpoint. Click to read more and learn how this benefits your brand and your customers.

- Published: 2022-04-08
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/
- Categories: Actionable Insights, General
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Marketing isn’t what it used to be.   Today, customers engage with your brand across multiple devices and channels. If you want to maximize your brand awareness, grow your customer base, and stay ahead of your competition, you need to focus on cross-channel marketing.   In this article, we’ll walk you through the 6 key benefits of cross-channel marketing and explain why building brand consistency across multiple marketing channels is the best way to stay ahead in today’s fast-paced market.   The Major Benefits of Cross-Channel Marketing  Cross-channel marketing is a challenge. You’re faced with the task of creating a seamless brand experience across multiple channels and touchpoints that grabs audience attention, builds engagement, and drives conversion.   But doing the work of integrating multiple channels into your marketing strategy is worth it. Let’s take a closer look at some of the benefits of an effective cross-channel marketing strategy. 1. Meet Today’s Customers Where They’re At Think old school for a minute. Back when marketing was totally offline, businesses needed to get their messages in front of their ideal customers by first finding them — where they were, where they liked to go, where they consumed their news or most often encountered advertisements. They needed to meet these potential customers where they were already spending their time. And in a sense, modern marketing isn’t any different.   Each and every day, your customers spend their time across multiple channels. And if you’re only meeting them on one or two channels, you’re missing out on a...

---

### Building the Perfect Customer Lifecycle Email That Drives Conversions

> Customer lifecycle emails consider the buyer’s journey and send triggered and personalized messages to the right person at exactly the right time. Learn more.

- Published: 2022-04-05
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/building-the-perfect-customer-lifecycle-email-that-drives-conversions/
- Categories: Actionable Insights
- Tags: customer lifecycle marketing, email marketing
- Translation Priorities: Optional

Everything in life has a lifecycle – a beginning, a middle, and an end. The same can be said for the way your customers experience your brand. Whether your business is retail, e-commerce, consumer goods, travel, or sports and entertainment, nurturing your customers through their purchasing journey and beyond is accomplished in large part by customer lifecycle marketing.   Lifecycle marketing focuses on communicating with potential and current customers at the various points of their relationships with your brand.   Let’s unpack the customer lifecycle, and how to create the perfect email for every step of your customer's journey.    What is Customer Lifecycle Marketing? Customer lifecycle marketing operates on the premise that the relationship your customers have with your brand is fluid. It changes over time as your customers’ experience your brand in different ways, and as that relationship changes, so should the way you engage .   A buyer who hasn’t engaged for 6 months is going to have a different set of needs and expectations compared to a loyal repeat shopper. That first-time buyer will ideally become a loyal shopper themselves — but there are several steps along the way. Lifecycle marketing focuses on guiding and nudging customers along on that journey. A major component of customer lifecycle marketing is the lifecycle email. Spamming your database with one-size-fits-all promotional offers, regardless of where your customers are in their lifecycle, is likely to do more harm than good. Knowing what content to send to which customers at what time is a complex...

---

### How SAP Emarsys Empowers Email Marketers

> Learn how SAP Emarsys empowers email marketers worldwide and why we believe Forrester named us a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report.

- Published: 2022-04-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/how-emarsys-empowers-email-marketers/
- Categories: SAP Emarsys Applied
- Tags: email marketing
- Translation Priorities: Optional

At Emarsys, we’re all about bringing power to the marketer. That’s because we know today’s marketers are under considerable pressure to drive customer growth and revenue with less time, resources, and budget. That’s why we empower them with an omnichannel customer engagement platform that is purpose-built to accelerate business outcomes. Campaign Management As an email marketer, you invest a good portion of your time, energy, and marketing genius into campaigns. This makes sense, considering your marketing campaigns are the most integral part of building customer relationships and then nurturing them into revenue and growth opportunities.   But with everything else on your plate, you simply don’t have the luxury of devoting all your time into campaigns. What’s more, you certainly don’t have time to deal with a platform that makes setting up and executing campaigns overly cumbersome or tedious. Marketing technology should accommodate the marketer using it, and it should not make the marketer bend to its will. One of the ways Emarsys brings power to marketers is by offering a customer engagement platform that’s marketer-centric, intuitive, and easy to use. Pre-built marketing automations and fully customizable tactics in the platform save marketers time planning and executing campaigns, and allows them to move with speed and agility. We believe this is part of the reason why Forrester acknowledged in the report that our “top-notch campaign delivers against its promise to empower email marketers” and mentioned our “authentic focus on making technology work for marketers instead of just enabling marketers to work...

---

### Apple Mail Privacy: First 6 Months After AMPP

> In this blog we summarize what we have seen in the data so far after AMPP was introduced. Learn what we’ve seen in click and open rates, too.

- Published: 2022-03-29
- Modified: 2024-03-12
- URL: https://emarsystest.com/learn/blog/apple-mail-privacy/
- Categories: The Science Behind the Tech
- Tags: apple, apple privacy, ios
- Translation Priorities: Optional

In September 2021 Apple introduced Apple Mail Privacy Protection (further referred to as AMPP), a new feature in the native Mail app, helping users to prevent senders from tracking their open behavior. In this blog we summarize what we have seen in the data so far after AMPP was introduced. Furthermore, we shed light on our approach to identify AMPP opens, how email open rates have changed, and what we’ve seen in the click and open rates of contacts using this privacy feature. How we Identify AMPP Opens In general, the event of an email open is tracked by tracking pixels -- a small image that gets downloaded from the servers of the sender at the time when an email is opened. When AMPP is enabled, Mail app users will have their emails pre-fetched by Apple, and this process, tracking pixels are also downloaded. Marketers will only be notified when the pre-load goes under, but this information can’t be used as any indicator of true user behavior. Other than that, Apple also routes emails through proxy servers, which masks the IP address and the type of device the open came from. Traditionally, we have utilized the information available in the user-agent request header to identify the operating system, the device, and the email client used to open the email. However, when an email is opened from an AMPP device, the request header is masked, providing no information about the user’s device. To the best of our knowledge, AMPP users cannot...

---

### SAP Emarsys Spring Release 2022 Webinar Recap

> The summary of our SAP Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations.

- Published: 2022-03-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/
- Categories: Behind the Tech, SAP Emarsys Applied
- Tags: analytics, personalization, product release, web channel
- Translation Priorities: Optional

The summary of our Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations.

Spring officially started on March 20th, but we feel like it kicked off on the 23rd with our Emarsys Spring Release 2022 Webinar, where we shared the finer details of the upcoming release, which includes 25+ new features. We’ve been hyped about this release for a while now because it's all about giving marketers more power to connect and grow. If you weren’t able to join us live for the release webinar, no problem! You can watch it on-demand here. But if you want a quick overview, this article summarizes all the information our product team shared on the webinar. Marketers Need the Power to Take Charge 63% of marketers spend a significant amount of time on measurement and reporting (Retail Roadblocks) 60% of companies that prioritize CX see higher profits than competitors (Gartner) As a proven revenue-generating department, marketers today are under pressure to deliver real value that contributes to the business’s bottom line. The result is that marketers need more predictability and visibility than ever before when it comes to understanding customer behaviors and buying patterns. That deeper understanding unlocks the ability to better influence and drive revenue.   Meanwhile, they’re doing all of this with fewer resources, both in terms of budget and team members. “Marketers have taken on more responsibility while their budgets have fallen to their lowest level in recent history. ” (Gartner) In this release, we’re providing new tools and functionality that help marketers take charge in everything from journey mapping to CX initiatives and reporting.  ...

---

### Record Coverage for SAP Emarsys in the G2 Spring 2022 Reports

> G2 has announced its annual reports for Spring 2022. SAP Emarsys was featured in 157 awards this year. Learn more.

- Published: 2022-03-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/2022-g2-reports/
- Categories: Customer Stories
- Translation Priorities: Optional

We owe a huge thank you to all of our clients – you are our lifeblood and the reason for our existence. As our CEO Joanna Milliken said, "We succeed by empowering our customers and transforming marketers into heroes. " Every now and then, we get a chance to see the fruits of your trust in us, in the marketplace. Earlier this week, software peer review platform G2 released its Grid Reports and accompanying Index reports. In the reports, we were named one of the best marketing software companies based on user reviews... kudos to you! The numbers are a quantifiable benchmark of growth and reflect marketing leadership and excellence. Emarsys is purpose-built for the marketer, and that's coming through loud and clear from our clients’ reviews. This short post dives into the data to give you an inside peek at G2’s evaluation, plus analysis from the experts. Now to the results! How Emarsys Fared As we continue to accelerate rapid growth, we’re humbled to share that we’ve been recognized in 157 reports this year. Emarsys is in the Top 5 Products for the Enterprise Marketing Automation Winter 2022 Grid Report. This report is based on ratings by business professionals which shows that Emarsys is a trusted and respected leader in the Marketing Automation space. Emarsys is also a Leader in the Personalization Engines Winter 2022 Grid Report. According to Victoria E. Blackwell, Sr. Market Research Analyst at G2, "This report is based on ratings by business professionals, which shows that...

---

### Build Meaningful Relationships and Increase Customer Loyalty by Providing Value

> Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences.

- Published: 2022-03-22
- Modified: 2022-05-26
- URL: https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: customer loyalty, marketing strategy
- Translation Priorities: Optional

Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences.

This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. Retaining customers might just be the most profitable thing your brand can do. Loyal customers buy more at higher values, and they’re also more willing to tell others about your brand because of their positive experiences. Win after win after win. Yet 70% of CX leaders have a tough time orchestrating loyalty programs that stick, according to Gartner. Furthermore, 77% of loyalty programs with a solely transactional model fail within the first two years. The failures aren’t because of disinterest — people love their loyalty programs. Loyalty programs only fail when they miss the mark with customers.   The flipside is that your loyalty program will succeed when you make personalized experiences the consistent hallmark of your brand throughout the customer lifecycle. Running an Experienced-Based Loyalty Program Running a loyalty program doesn’t automatically translate to sacrificing your profit margins — although for many, that’s what they think of first. Loyalty is much more than that. Loyalty stems from your entire relationship, the way the customer experiences your brand at every touchpoint in their journey with you. Long-term relationships with customers allow you to collect more zero- and first-party data, which you can then use to create more personalized interactions. When you tailor one experience after the other, you set a high standard that your competitors will find hard to...

---

### Power Up Your Email: How Email Marketing Strategy Impacts Deliverability

> Learn how email marketing strategy and deliverability are linked, and how personalized email can improve deliverability, conversions, and revenue.

- Published: 2022-03-16
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/
- Categories: Actionable Insights, General
- Tags: email marketing, marketing strategy
- Translation Priorities: Optional

This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands are using to engage more customers, increase conversions, and drive growth and revenue. * * * The right email message could be the beginning of a beautiful relationship with your customer. But if you can’t even get past the digital clutter and get your foot in the door — “foot” being a well-crafted email from your brand and “door” being your customer’s inbox — that relationship will never have a chance. In other words, if you struggle with email deliverability, you’ll struggle with customer engagement. Email deliverability is critical to increasing customer growth and revenue for your business. So, naturally, if your emails aren’t being delivered to customers, it can be frustrating. When you try to examine why they aren’t being delivered, a common assumption might be: the problem must be technical. Yet more often than not, your deliverability issues are not due to technical failure or your platform’s inbox placement rate — it might very well be a strategy issue.   One of the focal points of our Power Up Your Email series is how your content and strategy impact whether or not customers see your emails. Let’s take a look at how deliverability and strategy are so intertwined, and what you can do to ensure your email marketing strategy leads you to better deliverability.   Ditch the Batch-and-Blast Approach Not so long ago, when print...

---

### Putting Emotion into the CEO Role on International Women's Day

> "You're being emotional," they say to women. "Good!" says CEO Joanna Milliken. Read how she strives to #BreakTheBias.

- Published: 2022-03-08
- Modified: 2022-03-07
- URL: https://emarsystest.com/learn/blog/putting-emotion-into-the-ceo-role-on-international-womens-day/
- Categories: Innovative Perspectives, Thought Leadership
- Translation Priorities: Optional

"You're being emotional," they say to women. "Good!" says CEO Joanna Milliken. Read how she strives to #BreakTheBias.

It’s something too many women hear all too often. “You’re being emotional. ”  But what does that mean? And why are emotions seen as something that hinder a woman’s ability to do her job, rather than enhance it? “Emotional” is a label I used to try and avoid (not very successfully I might add). The word itself has negative connotations, all the more so when used to describe the thoughts, challenges, or decisions of a woman. Men don’t get accused of being emotional. When they act with their hearts they are simply passionate, strong, assertive, or a whole host of positive adjectives. Leading with their emotions gets rebranded; it’s no longer illogical, it’s simply “going with your gut”. All too often, women aren’t granted the same luxury. When emotions are on display, women are suddenly accused of being “bossy” or “difficult. ” In the workplace, “emotional” equates “irrational” and “illogical,” and these negative connotations tied to the very idea of emotion have held women back in their careers for a long time. Even in 2022, by simply showing emotion you can be accused of not being, or even being able to be, rational, strategic, or a strong decision maker — which simply isn’t the case. So now, as the CEO of an international organization, I am actively letting my emotions be shown. Both how I think and how I feel matter, allowing me to make the best decisions possible for my business and my staff.   Auto Magic Becoming a tech CEO was...

---

### Interview with Christine Novak Celebrating Her First 90 Days as Senior Vice President

- Published: 2022-03-03
- Modified: 2022-03-04
- URL: https://emarsystest.com/learn/blog/interview-with-christine-novak-on-her-first-90-days-as-svp/
- Categories: General
- Tags: leadership
- Translation Priorities: Optional

SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the company.

The leadership in any company sets the stage and expectations not only for employees but for everyone on the outside looking in. Leaders take on the responsibilities that come with their roles but also represent the business and brand.   This is a big part of why we’re proud to have Christine Novak in the role of Senior Vice President. It’s been 90 days since Christine stepped into her position, and we want to shine the spotlight on this outstanding addition to the ranks of Emarsys leadership.   In this interview, hear from Christine in her own words about what led her to become a leader in tech and also her ambitions for the future of the Emarsys customer engagement platform. Experiences in Tech What does Emarsys do that Tivoli, Peregrine, Aprimo, HP, and Salesforce do not?   It’s not about what Emarsys does and the others do not but rather the current Emarsys opportunity for exponential growth as an SAP business. It’s the adage of “right time, right place, right people,” and Emarsys is just that. With the acquisition by SAP, their scale provides so much opportunity for us and our customers.   Why move from Salesforce after 7. 5 years? It was time for me to bring my full breadth of expertise to a leadership role; product management, support, integration SWAT teams, account management, alliances, and product operations. As SVP for North America, I bring perspective and can empathize across the business. But honestly, this role for me may be a bit self...

---

### SAP Emarsys Spring Release 2022: Giving Marketers More Power to Connect and Grow

> See how 25+ new features and enhancements in the SAP Emarsys Spring Release 2022 will help marketers make an impact and connect with customers.

- Published: 2022-02-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/
- Categories: General, SAP Emarsys Applied
- Tags: analytics, customer journeys, customer loyalty, product release
- Translation Priorities: Optional

See how 25+ new features and enhancements in the Emarsys Spring Release 2022 will help marketers make an impact and connect with more customers.

Remember the 4 Ps of Marketing? Of course you do, you’re a marketer! If they aren’t etched into a plaque in your office or tattooed on your arm, surely those four Ps are burned into your memory somewhere.   But there is a fifth “P” of marketing — one that wasn’t taught to budding marketers during their university studies — that today’s modern marketer knows all too well. PRESSURE Whether you’re a brand marketer for retail, e-commerce, consumer goods, travel, sports & entertainment — or any other industry where the name of the game is more customers and more revenue — “pressure” is becoming the most challenging “P” you face. And it’s no wonder you’re under such great pressure. According to Gartner, “marketers have taken on more responsibility while their budgets have fallen to their lowest level in recent history. ” In other words, you must do more with less.   Fortunately, we’re here to help relieve some of that pressure. How? By giving you more power. Our upcoming Emarsys Spring Release 2022 will offer a host of new features and enhancements that give you more power to connect customer experiences that build loyalty and grow your business. We’ll dive deeper into all the 25+ great new features and enhancements in our Emarsys Spring Release 2022 webinar on March 23 at 11:00 AM ET (4:00 PM GMT). For now, here’s a sneak peek at what you can expect to find in the upcoming release. Limitless Automation Journey Editing Marketing automation is one of...

---

### Omnichannel Marketing: Connect with Customers on Their Preferred Channel (Not Yours!)

> Omnichannel isn’t about how many channels you use, but how you use them. Learn about omnichannel marketing and why you should make it a priority.

- Published: 2022-02-17
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/omnichannel-marketing-connect-with-customers-on-their-preferred-channel-not-yours/
- Categories: Actionable Insights, General
- Tags: customer engagement, marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Omnichannel isn’t about how many channels you use, but how you use them. Learn more about omnichannel marketing and why you should make it a priority.

This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. Channels are kind of like rabbits. They just keep multiplying. First, there were physical stores, then mail order catalogs, then email, and then social media and e-commerce marketplaces. Today, new digital channels pop out of the woodwork on a continual basis.   With so many options available, some marketers may be tempted to go to one extreme or the other when it comes to using those channels to connect with customers.   Extreme #1, All eggs in one basket: “We’re going to specialize in a single channel and excel at it! ”  Extreme #2, Spread too thin: “We have to cover as many channels as possible or else lose customers! ” Neither extreme is ideal. In fact, they both do a disservice to customers and make it harder for marketers to achieve success. The real objective is actually this: Meet customers where they want to meet you. You want to make it easy for customers to use their preferred channels (not yours) to connect with your brand. It’s for this reason that we made true 1:1 omnichannel marketing one of the key priorities in our ebook, unPredictions: Commerce Marketing Priorities Powering 2022. A solid omnichannel strategy puts the focus back where it belongs: on making brand interactions centered around your customer’s needs. Read on to dig deeper into omnichannel marketing and discover...

---

### How Fashion Retailers Can Connect with Customers in 2022: Q&A with Joanna Milliken

> Joanna Milliken, CEO at SAP Emarsys, shares insights on personalized marketing, tech trends, and more in a short Q&A.

- Published: 2022-02-15
- Modified: 2024-01-09
- URL: https://emarsystest.com/learn/blog/joanna-milliken-interview/
- Categories: Innovative Perspectives
- Tags: marketing strategy, personalization
- Translation Priorities: Optional

This article was originally published on Drapers Online, here, and has been adapted for the Emarsys blog. In an era where many marketers wear their countless campaigns and channels as a badge of honor, we’re working to evangelize the vast benefits of data centralization and tech consolidation. I sat down with Joanna Milliken, our new CEO, to get her quick take on the current state of the oversaturated martech space. Enjoy our Q&A. Related: Greetings from New Emarsys CEO, Joanna Milliken Q: Could the exponential explosion of tech/SaaS players lead to a figurative implosion of marketers’ sanity (or ability to vet, choose, manage, and integrate all these different tools)? A: Marketers working in retail have become conditioned to believe they need more stuff, more tools, more pieces for their tech stack. The lack of differentiation and the number of martech products that don’t work as promised definitely don’t help matters. To be blunt, many martech platforms aren’t built for marketers. A good solution needs to drive outcomes, not just deliver content. As of now, most marketers are pretty oblivious to why they use what they use and have no idea what they truly need. They end up stitching together multiple different platforms... resulting in problems, creating data silos and a hampered ability to create great personalized experiences. Q: A centralized platform or dashboard or “source of truth” is the golden bullet. What do you want marketers to know regarding the benefits of using a single platform vs. a plethora of...

---

### Personalization with Context: The Cure-All for Your Email Marketing Ailments

> See why personalized 1:1 email is essential for improving email deliverability, driving revenue, and enhancing the customer experience.

- Published: 2022-02-10
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/
- Categories: Actionable Insights, General
- Tags: email marketing, omnichannel marketing, personalization
- Translation Priorities: Optional

This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. ________________ Email is a powerful channel for expanding your reach — the more people that see your brand in their inbox, the better.   However, savvy marketing teams also understand that successful email marketing is NOT about reach and reach alone. Quality is more important than quantity, so a marketing strategy based on batch-and-blast email isn’t the best way to drive customer growth and revenue for your brand.   The truth is, one-size-fits-all email marketing can actually be detrimental to your goals. Sure, you can cast a wide net with a generic sales email sent out to your entire list, but the more generic an email is, the less relevant it becomes. The less relevant the email, the less likely a customer is to open it. This leads to a negative impact on email deliverability, revenue, and the customer’s overall experience with your brand.   Conversely, a more sophisticated email marketing strategy that emphasizes personalization with context will actually help deliverability issues, increase revenue, and improve CX. In essence, it’s a cure-all for common email marketing ailments.   Let’s look at how email personalized with context helps with deliverability, revenue, and CX.   Your Deliverability Problems Might Be Strategy Problems Your delivery rate is trending downward. It’s gotta be a technical problem, right? After all, customers love seeing the same generic “Buy This...

---

### Customer Lifecycle Journey Mapping: 5 Steps To Follow

> The customer lifecycle journey mapping process is an effective way to visualize a customer’s needs along the way of their buyer journey. Discover our recommended journey mapping process.

- Published: 2022-02-07
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/blog/customer-lifecycle-journey-mapping-5-steps-to-follow/
- Categories: General
- Tags: customer lifecycle marketing
- Translation Priorities: Optional

It can be challenging to identify your customers’ needs throughout their journey with your brand. However, it’s critical to support your customer through this journey to ensure a positive buyer experience.   The customer experience is a make-or-break way to stand out from the competition. In a time where customers can get their products from a plethora of brands, how you progress them on their journey will be a determining factor in whether they purchase from you... or someone else. In fact, 80% of consumers in one Salesforce survey said that the experience a business provides is just as important as their services and products.   Customer lifecycle journey mapping can help give you an overall picture of the buyer experience. The right map of the customer journey allows you to visualize what a customer wants and needs along each step of the process. If you are unsure where to begin, read on to learn more about customer journey mapping, how it can benefit your business, and the steps to create an effective map.   What is Customer Lifecycle Journey Mapping?   A customer lifecycle journey map is a visual representation of the ideal path that a consumer will take as they interact with a brand along their way toward becoming a loyal, lasting customer. It is a diagram that offers a high-level view of the stages a customer goes through, starting from before they become a customer to after they leave a brand. A customer journey map does not end with a purchase...

---

### Marketers! Reclaim Your Time with These Expert Tips

> It’s no secret that personalization is the future of marketing. Get in-depth and actionable advice on how to use personalization to make your marketing content more effective in the era of digital transformation.

- Published: 2022-01-19
- Modified: 2022-01-19
- URL: https://emarsystest.com/learn/blog/marketers-reclaim-your-time-with-these-expert-tips/
- Categories: General
- Tags: personalization
- Translation Priorities: Optional

Today’s marketers are busier than ever as they juggle branding, CX, digital marketing, customer acquisition and retention, and much more. According to Gartner, marketing budgets have been reduced, which may cause more work for marketers. Essential marketers are left feeling overwhelmed. As more work and responsibilities are piled onto marketing, time constraints become a reality. For example, because marketing is now viewed as a revenue center, team members must spend a large quantity of time combing through analytics so they can prove their value.   Thankfully there are ways a marketing team can gain back more time so they can dive into strategy and create personalized campaigns to entice customers to remain loyal. Let’s find out exactly what your team can do to gain back time. Use AI to Improve Your Marketing Team’s Performance Marketing teams have a host of technology they use each and every day. And moving between all their various martech costs them time. In fact, data preparation and segmentation now takes up more of marketers' time than any other task. On top of that, teams are continuing to replace or upgrade to new technologies which requires time to learn.   Due to their inefficient tools, marketers waste loads of time performing essential tasks. As the greatest resource of marketing teams is your people, the last thing you want for them is to be heads-down, configuring tech, instead of working on strategies. I grew up near the Indianapolis Motor Speedway (home of the Indy 500). Every May I’d step...

---

### The Complete Guide to E-Commerce Email Marketing

> E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP.

- Published: 2021-12-17
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/
- Categories: Guides
- Tags: e-commerce, email marketing, marketing strategy, personalization
- Translation Priorities: Optional

E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP.

Contents Introduction What Is E-Commerce Email Marketing? What to Look for in an Email Marketing Service Provider Connected Data Omnichannel Engagement Automation and AI Ease of Use Continuous Innovation Tips for Crafting the Perfect E-Commerce Marketing Email Subject Lines Matter Balance Copy and Design in the Body Treat Customers As Individuals Refresh and Update Older Emails Get Feedback How to Develop an E-Commerce Email Campaign Segmentation Send Time Optimization Dynamic Content 3 Examples of E-Commerce Email Marketing with Emarsys Welcome Email (Crabtree & Evelyn) Abandoned Cart Email (Bamboo Clothing) Order Confirmation Email (ROMAN) Final Thoughts Introduction Imagine for a moment what e-commerce marketing would be like without email... . Impossible to imagine, isn’t it? That’s because in this chicken-and-egg scenario, we know which one came first: Email predates e-commerce. The earliest electronic messages were shared in 1965, and email programs were developed in the 1970s (source). The first B2B online store opened in the early 1980s, but the first consumer e-commerce retailer, Book Stacks Unlimited, opened its virtual doors in 1992 (source).   Email and the public internet gave rise to the powerhouse that is e-commerce. E-commerce has become big business and continues to become even bigger business despite economic shifts that one might expect to deter it. Even when in-store sales rose 15. 4% in 2021 as consumers enjoyed fewer lockdown restrictions, the retail e-commerce showed strong growth across product categories, ranging from 9% growth in food and beverage to a whopping 24. 5% in apparel and accessories. For e-commerce marketers, email is...

---

### 3 Trends Shaping the Future of ESPs

> Email service providers are becoming more innovative & sophisticated. In this webinar recap, learn 3 key trends shaping the future of email marketing.

- Published: 2021-12-16
- Modified: 2021-12-17
- URL: https://emarsystest.com/learn/blog/three-trends-for-email-service-providers/
- Categories: Innovative Perspectives
- Tags: email marketing
- Translation Priorities: Optional

When it comes to connecting with your customers and driving revenue, email is perhaps your most important digital marketing channel. Add in real-time personalization and your email becomes highly relevant to the recipient and even more impactful. Naturally, the technology you use to facilitate your email marketing strategy — your ESP — is a vital component of your tech stack.   But today’s ESPs aren’t the same as they were 15 years, 10 years, or even one year ago. “Next-gen” ESPs are gaining traction, and the vendor landscape has shifted. What’s causing this shift? What does the future hold for ESPs? In our recent webinar The Evolution of the ESP: What’s Next For 2022, hosted with Retail Dive, Email Connect founder and president Chris Marriott discussed the trends driving the evolution of ESPs, where ESPs are heading in the coming years, as well as a deep dive into the ways ESPs have evolved... and continue to do so.    Here are three trends that we learned from the webinar that are shaping the ESP evolution. #1. The Definition of ESP Is Changing Martech as a whole has become plump with three-letter acronyms — CRM, CDP, DMP, DAM, PIM, MDM... the list goes on. Some of these are table-stakes pieces of technology that most marketers regularly use. Others are less common tools, known only to the most tech-savvy marketers (or those unafraid to ask “what do those letters stand for? ”). Yet others imply something leading or cutting edge, but end up obfuscating the...

---

### G2 Winter 2022 Report: SAP Emarsys Is a Leader in Personalization, Marketing Analytics, and More

> The G2 Winter Report 2022 has just been released, and SAP Emarsys is proud to be named a leader in the industry once again.

- Published: 2021-12-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-winter-2022-report-emarsys-is-a-leader-in-personalization-marketing-analytics-and-more/
- Categories: General, SAP Emarsys Applied
- Translation Priorities: Optional

Our clients are amazing! Thanks to all the feedback they provide, we can quickly adjust to meet their requests and try our very best to ensure they’re happy.   In fact, one of our core values is that we always innovate, which is evident in the releases we continually launch.   But we’re not here to brag about ourselves. Our clients have placed their reviews on G2, and they share their thoughts on how they use the Emarsys customer engagement platform.   It comes as no surprise that in the G2 Winter Report 2022, Emarsys has been named a leader once again in several categories.   Marketing Personalization Earns a Top Spot With 91% of consumers preferring to shop with brands that connect with them across their preferred channels, we understand the importance of creating personalized customer experiences. Personalization allows a brand to develop deep customer relationships and keep those same customers coming back to purchase.   Through our solutions, our clients are able to create seamless 1:1 experiences that are tailored for every customer. Because of our commitment to personalization and our satisfied clients, G2 has awarded us the following for E-Commerce Personalization: Leader Mid-Market Winter 2022 (ranked #1)Leader Winter 2022  Leader Europe Winter 2022 Below are a few G2 reviews that stand out regarding personalization: “Currently working through some personalization tactics — the increase of engagement & revenue metrics have proved we're heading in the right direction! ” “We can reach our personalized target groups or inform shop visitors about discounts or other company-related news...

---

### How to Evaluate MarTech and Make a Switch

> With the multitude of martech options available, as well as budget cuts, it’s vital to choose a solution that does exactly what your company needs. Learn how to go about choosing the right martech solution, along with the most important criteria to consider before making your choice.

- Published: 2021-12-09
- Modified: 2021-12-23
- URL: https://emarsystest.com/learn/blog/how-to-evaluate-martech-and-make-a-switch/
- Categories: SAP Emarsys Applied
- Translation Priorities: Optional

In a recent survey, 20% of in-house marketers said their martech stack is not fit for the results they need to achieve. On average, enterprises use 91 marketing cloud services, yet nearly 40% of those services are not fully implemented or used. That’s not surprising since there are more than 8,000 marketing software solutions brands can choose from. Finding the right solution can be challenging with all these options. On top of that, companies frequently change tools, which requires employees to learn new interfaces and methodologies, all of which can take time.   The problem is not you or your team; the problem is too much redundant or ineffective tech. Top Marketing Challenges Download the Infographic The following is the text portion of the infographic, or you can be instantly transported to the conclusion: Businesses are expecting marketers to do more with less. In general, marketers are under pressure to prove their worth, and yet marketing budgets have been slashed.   Teams are smaller, and marketers have more responsibilities than ever, including customer experience, brand management, digital marketing, CRM, retention, and more. On top of all of that, more work is being done in-house.   Tech issues abound, too. Software is siloed, and marketers lose precious time bouncing from system to system. These silos also result in disconnected data and uncoordinated communication across channels, leaving customers with unpersonalized, unsatisfactory experiences. How can marketers effectively drive revenue when their tech is holding them back?   41% of in-house retail marketers lose time moving between different...

---

### An Inside Look: How a Global SaaS Company Prioritizes Culture, People & Diversity

> You wear a badge of honor when you say “I work in tech.” At SAP Emarsys, that privilege is doubled… but so is the fun of serving global clients.

- Published: 2021-12-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-culture-values/
- Categories: General
- Translation Priorities: Optional

From Munich to Budapest, Sydney to Singapore, Vienna to Indiana, we’re still innovating, still more committed to clients than ever, and still growing as a unified team nearly two years after the pandemic ransacked so much of the industry – and took so many businesses with it.   When I think back over my 4+ years with Emarsys North America, I can’t help but for the nostalgia to overcome me. I become sentimental looking back and remembering when the entire office celebrated together when we crossed the "100 North American clients" mark. Or the multiple Halloween parties where the entire office dressed up and laughed with one another...   ... or the Thanksgiving get-togethers where we all brought a bite to contribute to the smorgasbord...   ... and the holiday gift drives we organize every year to help those less fortunate.   I close my eyes and think back. I remember ups and downs, the coming and going of new faces. I remember the late nights that no one else saw, when my colleagues selflessly stayed until midnight just to finish a project. Not because they had to. But because they wanted to. I feel excited by the fast pace of change... amidst rebrands and renovations to the platform, reshaping and restructuring of teams, and a continuous reworking of how my team creates material to support the global organization... I feel joy and gratitude to be here. And, I'm not alone: In the Indianapolis location alone, I’ve encountered new faces and made new friends from...

---

### 3 Progressive Profiling Flows That Lead to Better Customer Data

> Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips.

- Published: 2021-11-16
- Modified: 2021-11-16
- URL: https://emarsystest.com/learn/blog/3-progressive-profiling-flows-that-lead-to-better-customer-data/
- Categories: Actionable Insights, SAP Emarsys Applied
- Tags: automation, customer engagement, marketing strategy
- Translation Priorities: Optional

Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips.

Progressive profiling is a powerful tool in the modern marketer’s kit.   In an earlier article, we defined progressive profiling as “a method of collecting relevant information from your customers gradually, as you keep them engaged over time, rather than asking for too much data all at once. ” That article also explores best practices for using progressive profiling to help drive customer loyalty.   Now it’s time to dig in and get even more practical. I’m talking about progressive profiling templates, examples of flows that can help you paint a complete picture of who your individual customers really are. By building up your customer data in a systematic way, you’ll be able to curate more tailored content for your customers. The data you collect through progressive profiling enables you to deliver personalized 1:1 experiences that show them you understand and care about them as individuals. That’s how you build true customer loyalty. I’m going to assume you don’t need further convincing about why you should use progressive profiling. After all, you came here for the templates, right? So pull up your notebook, grab a caffeinated beverage, open your favorite customer engagement platform, and get ready to start profiling.   Tips to Remember When Building Any Profiling Journey Before building any progressive profiling journey, I advise marketers to keep these tips in mind: Start broad. Begin with questions that 100% of your audience will be able and willing to answer. For example, any shopper could answer “Are you shopping for yourself or for a...

---

### How to Choose the Right Email Service Provider

> Choosing an email service provider (ESP) can be daunting. Learn more on how to choose the perfect ESP, important criterias to consider, and questions to ask.

- Published: 2021-11-10
- Modified: 2021-11-10
- URL: https://emarsystest.com/learn/blog/how-to-choose-the-right-email-service-provider/
- Categories: General, SAP Emarsys Applied
- Tags: email marketing
- Translation Priorities: Optional

Last Black Friday reaffirmed that email remains the most effective marketing channel. In the lead-up to Black Friday, marketers sent 834 million promotional emails, 21% more than the previous year, according to our data. Additionally, email click-throughs increased by 12%. Email marketing is still one of the most effective ways to reach your target audience. The real advantage of email is that it has a 44x return on investment. Spending $1 on email can net you $44 in return.   Email marketing is not only one of the most effective ways to communicate with customers and prospects, it’s also one of the easiest. Choosing between different providers can be difficult. It’s important to know what to look for when choosing an email service provider. If you are not careful about which solution you choose and how you use this tool, your emails could end up in the spam folder of your customers. How Do I Choose the Right Email Service Provider? One of the advantages of email marketing is its versatility. In any digital marketing strategy, email campaigns can be used to drive results in a variety of ways.   For this reason, choosing the right email service provider (ESP) is critical to the success of your brand. You must know what you’re looking for. Take some time with your team and write down your specific requirements to make certain the ESP you choose has the necessary features. If you are switching ESPs for any reason — whether it's due to downtime...

---

### FitForCommerce Index and its Benefits for Retailers

> The 2021 Index examines how 100 retailers & brands perform against 250+ criteria across web, mobile, and in-store. Learn more!

- Published: 2021-11-10
- Modified: 2021-11-10
- URL: https://emarsystest.com/learn/blog/fitforcommerce/
- Categories: Innovative Perspectives
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Retailers are beginning to change their relationships with clients by offering a complete omnichannel shopping experience. With an omnichannel approach, customers can interact, explore, and buy anywhere, anytime. To assess the ways that omnichannel shopping is starting to reshape the retail scene, The NRF and FitForCommerce launched the Omnichannel Retail Index in 2015.   The goal was to evaluate how retailers and brands from multiple verticals were implementing key omnichannel features across web, mobile, store, and cross-channel. This post will share a few key stats from this year’s findings. What Is FitForCommerce? FitForCommerce is one of the leading boutique consultancies that helps e-commerce and omnichannel businesses to make smarter business decisions. FitForCommerce also provides omnichannel shopping insights and statistics. The 2021 Index examines how 100 retailers and brands perform against 250+ criteria across web, mobile, and in-store. They broke things down among four performance indicators including: the level of digitization for retailomnichannel potentialshopper behavior, and level of innovation What Is an Omnichannel Strategy? An omnichannel strategy means consolidating all of an organization's touchpoints, like physical shops, social media, email, and more. Customers are empowered to move flawlessly between these channels without experiencing any impasses. Compared to a multi-channel approach, omnichannel puts the client at the core instead of the channel or platform. Let’s get into the index. Omnichannel Retail Index Methodology The Global Omnichannel Retail Index was created as a method for estimating omnichannel retail development and achievement.   This year’s data suggests that with the forced digital acceleration sparked by the pandemic,...

---

### Greetings from New SAP Emarsys CEO, Joanna Milliken

> Joanna Milliken opens up about stepping into the role of CEO at SAP Emarsys and her ambitions for the future of customer engagement.

- Published: 2021-11-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/
- Categories: General
- Tags: customer engagement platform, omnichannel marketing
- Translation Priorities: Optional

Joanna Milliken opens up about stepping into the role of CEO at Emarsys and her ambitions for the future of customer engagement.

Every day, retail marketers devote themselves to creating high-quality campaigns and content they can serve up to their customers. The Emarsys customer engagement platform exists to help them do just that. With our software, Emarsys is giving more power to the marketer by bringing together all their customer, sales, and product data in a unified solution and making it actionable, fast, across all channels.   For these reasons and many more, I’m proud to be the new CEO of Emarsys. It’s been one month now since I’ve stepped into this role, and I want to introduce myself and talk a little about how I plan to guide Emarsys into a new era of sophisticated omnichannel marketing.   A Little about Me I’ve dedicated my career to the marketing and technology industry. Over that time period, I’ve had the opportunity to contribute to the growth of some amazing brands. In August 2001, I was employee #1 at ExactTarget, which went public in 2012 and was sold in 2013 for $2. 5 billion. I served at Salesforce for several years as the Senior VP of Product Management before joining SAP in 2020 as the Head of CX Marketing Cloud, not long before SAP acquired Emarsys. I came to SAP because they have a different perspective on the end-to-end challenges facing businesses, and with marketers owning/being responsible for the total customer experience, no other brand has a broader view than SAP.   In my career, I’ve built sales, services, and product teams from scratch and rapidly scaled...

---

### Use Web Push to Increase Conversions & Retention [6 Use Cases]

> Learn how to use web push notifications to strengthen on-site identification, get around inbox clutter, and power up your shipping notifications, back-in-stock, and more.

- Published: 2021-10-19
- Modified: 2021-10-19
- URL: https://emarsystest.com/learn/blog/web-push/
- Categories: Actionable Insights
- Tags: web channel, web push
- Translation Priorities: Optional

A 2020 McKinsey survey revealed that “Only 15% of CMOs believe their company is on the right track with personalization. Today’s personalization leaders have found proven ways to drive 5–15% increases in revenue and 10–30% increases in marketing-spend efficiency — predominantly by deploying product recommendations and triggered communications within singular channels. ” Marketers just need the right tools to make personalization work for their brands. According to studies, web retention and e-commerce personalization are on the decline, but there’s ample opportunity for growth by using web push alerts. Hootsuite and We Are Social found in a 2019 survey that we’re averaging 6 hours and 42 minutes online each day — with half of that coming from activity on mobile devices. Overall, Instapage found in a survey of retailers that personalizing web experiences creates a 19% uplift in sales. With that in mind, you have a growing opportunity to capture users’ attention when they’re actively scrolling on your website or app. How? By employing personalized web push notifications to capture customers’ attention. Image: TrafficMaster Real-Time 1:1 Personalized Web Push Alerts Web push supports personalization, unlike typical standalone solutions that have stripped down batch-and-blast capabilities. It’s integrated with automation and interactions, offering true real-time delivery of push notifications. Unlike batch emails that often fail to deliver or end up in spam folders, web push notifications are instantly sent to users and have a conversion rate 30 times higher than email. You’re also able to send notifications even when the users are not active...

---

### How the SAP Emarsys Autumn Release 2021 Prepares Marketers for Anything

> Discover how the SAP Emarsys Autumn Release 2021 helps prepare marketers for anything. Learn the key areas to focus on for driving customer growth and revenue under any condition.

- Published: 2021-10-14
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/how-the-emarsys-autumn-release-2021-prepares-marketers-for-anything/
- Categories: General, SAP Emarsys Applied
- Tags: Autumn Release, marketing technology, personalization
- Translation Priorities: Optional

It’s tough going for a marketer these days.   You’re being asked to do more with less time and fewer resources. You’re responsible for driving a greater portion of revenue (the C-suite has a close eye on you). And to make matters even more challenging, the world remains in the throes of a pandemic that has rapidly shifted the way customers shop and engage with brands.   For those who predicted all these changes, I tip my hat to you. For the rest of the mere mortals who didn’t foresee it, wouldn’t it be nice if there was ONE thing about the future of marketing that could be known for certain?   Well, here it is, the one and only thing you without a doubt have to be ready for as a marketer:  Anything.   Okay, I know — that might seem like a cop-out answer to a loaded question. But it’s hard to argue against the truth of it. In fact, the notion of “be ready for anything” is one of life’s oldest adages. Yet for today’s retail and e-commerce marketer, considering how unpredictable and quikchange customers and industries have become, it’s more true now than ever before.   That’s why the new Emarsys Autumn Release 2021 was designed to ensure marketers are ready for anything.   Prepare or Beware  Being ready for anything means... well, anything. It could be changes in consumer shopping habits, changes in industry, changes in economies, or many other scenarios.   So as a marketer, how do you prepare your marketing...

---

### Too Much Tech, Too Little Time: How Marketers Can Break Through Retail Roadblocks

> Marketers have more tech than ever before, but less time to leverage it. Learn how to overcome this all-too-common retail marketing roadblock and drive results.

- Published: 2021-10-06
- Modified: 2021-10-06
- URL: https://emarsystest.com/learn/blog/too-much-tech-too-little-time-retail-marketing-roadblocks/
- Categories: Actionable Insights, General
- Tags: marketing technology, retail marketing
- Translation Priorities: Optional

The good news: Marketing technology is more advanced and plentiful than ever. Seemingly endless point solutions exist in the market. Sure, it’s a lot. But stack them all together and you can do just about anything you’ve ever wanted to do as a marketer.    The bad news: Where are you going to find the time?   Yes, today’s marketer has access to lots of great and wonderful tech, but the problem is that they hardly have enough hours in a day to manage and use it all. While more technology is being introduced, marketing’s bandwidth is being reduced, so time is limited. The abundance of choice starts to become overwhelming, and dealing with the complexity of disjointed tech becomes a time suck.   It’s a problem. So let’s jump in and explore this great challenge modern marketers are facing — too much tech, too little time — and discuss what to do about it. So. Much. Tech.   What an era to be a marketer. Marketing technology has enabled us to personalize, segment, automate, and execute in highly advanced and sophisticated ways. From the biggest juggernaut enterprise solutions to the small lean-team next-gen point solutions, numerous options are available — all of which are designed to help you achieve your goal of engaging more customers and driving revenue for your business.   But the number of options is growing fast. Really fast. According to Forrester, we can expect martech will grow at nearly 10% compound annual growth over the next five years.   Have a...

---

### Pumpkin Spiced Marketing Personalization in the SAP Emarsys Autumn Release 2021

> Get spicy with the SAP Emarsys Autumn Release! Enhance 1:1 personalization with additional channels, new loyalty features, templates, and more.

- Published: 2021-10-05
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-autumn-release-2021-blog/
- Categories: General
- Tags: faster time to value, marketing technology, multi-channel, Time to Value
- Translation Priorities: Optional

Get spicy with the Emarsys Autumn Release! Enhance 1:1 personalization with additional channels, new loyalty features, templates, and more.

Fall is here at last, and we’re getting into the spirit with our upcoming Pumpkin Spice Autumn Release for the Emarsys platform. You’ll swear marketing automation never tasted so good.   Kidding, just kidding! I know the grocery stores and coffee shops are already flooded with pumpkin-spiced everything, so we won’t do that to you with this release. (Maybe next year... . ) Instead, we’re bringing you more channels to personalize customer experiences, new self-service tools for onboarding channels, and much more. This Autumn Release is all about helping marketers be more agile, flexible, and prepared for whatever this season and the next will bring.   One of the first things you’ll notice in the Emarsys Autumn Release 2021 is that we have a new look and feel. Because Emarsys is now part of the SAP family, we’ve made updates so that we better match the rest of the SAP suite. But don’t worry — our talented designers worked hard to ensure that the user experience would remain the same while they enhanced the UX with new  colors and iconography.   Read on for an early preview of what’s coming and be sure to sign up for the Autumn Release webinar to get the full scoop on how we’re ensuring marketers are ready for anything.   Marketing was never easy to begin with, but it’s become increasingly challenging as consumers become more critical about brand experiences. Even the consumers know and freely admit they’ve become more demanding — 58% of retail customers say that their expectations...

---

### Have You Seen These 5 Progressive Profiling Best Practices for Driving Customer Loyalty?

> Discover best practices for progressive profiling that will capture relevant customer information without sacrificing conversation rates

- Published: 2021-09-21
- Modified: 2021-09-21
- URL: https://emarsystest.com/learn/blog/5-progressive-profiling-best-practices-for-driving-customer-loyalty/
- Categories: Actionable Insights
- Tags: customer data, customer engagement, personalization, personalization data, progressive profiling
- Translation Priorities: Optional

Discover best practices for progressive profiling that will capture relevant customer information without sacrificing conversation rates

As humans, we’ve learned the basics of progressive profiling through social interactions. Say you go to a party (a nice party with shrimp cocktails and imported cheese). While you enjoy the fancy appetizers, the host introduces you to someone. You find out that her name is Barbara, and she’s a freelance web designer. A month later, you meet Barbara again at a dinner gathering, where you learn that she’s a vegetarian and lives on the north side of the city. The next time you meet Barbara, you have a great conversation and ask to exchange social media profiles to keep in touch.   Progressive profiling is a lot like that... just with more marketing and technology involved.   As a marketer, you need to understand the strategy behind progressive profiling. Read on for more details along with progressive profiling best practices that can help you build positive relationships with your customers and increase your overall customer lifetime value.   What Is Progressive Profiling? To effectively market to your customers, you need to understand who they are. Armed with detailed information, you’re better able to serve up the brand experiences that will capture their interests and drive engagements. To make this happen you need to build profiles of individual customers that include relevant and helpful data for your marketing efforts.   But (and here’s the catch) consumers still feel ambivalent about how brands are using their data in advertising and marketing. According to a report by eMarketer, 50% of internet users say personalization helps them...

---

### Don't Panic! Here Are the 5 Marketing Adjustments You Must Make for Apple’s iOS 15 📱

> Apple is making major changes to the way customers receive notifications and alerts with iOS 15. What else should you know about this major update and how can you as a marketer continue providing unique experiences for each of your customers? Find out right here.

- Published: 2021-09-16
- Modified: 2021-09-16
- URL: https://emarsystest.com/learn/blog/5-marketing-adjustments-for-ios-15/
- Categories: Actionable Insights, General
- Tags: customer data privacy, ios, ios 15
- Translation Priorities: Optional

The privacy update on iOS 15 is a huge change that’s caused marketers to scramble.   This is nothing new. Much like we adapted with GDPR, we’ll adapt accordingly to this situation. There’s no need to panic. The good news is that there are still plenty of ways you can stay in touch with your audience and engage them.   Let’s take a look at what’s changing in iOS 15 and how you can better connect with your customers after these changes are implemented.   What’s Happening in iOS 15? In recent years, Apple has promoted improved privacy features. In iOS 14. 5 for example, users can more easily disable IDFA (identifier for advertisers) or choose how an app can use their activity and behavior. Mail Privacy Protection Image credit: Apple If ANY of your email subscribers use Apple Mail, then Mail Privacy Protection will have a major impact on your open rates.    Apple’s Mail Privacy Protection will stop email marketing platforms from: Understanding whether or not subscribers opened an email (you may see a high open rate for Apple Mail app users)Viewing a subscriber's locationKnowing what device your subscriber uses to read your email (most likely an Apple device) The good news is that if you’re using the Emarsys CEP (Customer Engagement Platform), when a subscriber selects an email, but the platform isn’t informed that it was opened, it’s automatically marked as an open. Hide My Email Another new “feature” of iOS 15 that ONLY affects Apple Mail users is Hide My Email... .

---

### G2 Fall 2021 Report: Why SAP Emarsys Is a Leader in Personalization, Marketing Automation, and More

> The G2 Fall 2021 report is here. Learn why SAP Emarsys ranks #1 in e-commerce personalization, is a leader in marketing automation, loyalty management, and more.

- Published: 2021-09-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-fall-2021-report-why-emarsys-leads-in-personalization-marketing-automation/
- Categories: General, SAP Emarsys Applied
- Tags: marketing technology, personalization
- Translation Priorities: Optional

We love our customers. That’s not just a platitude, it’s part of our core values at Emarsys. When our customers are happy, we’re happy. That’s why everything we do is centered around servicing our clients, helping them achieve the results they need to make their business successful. One of the reasons we appreciate G2, a highly regarded peer review site in the tech space, so much is because it provides an opportunity for us to hear directly from our customers. At G2, Emarsys clients from all over the world can provide real, honest feedback about our customer engagement platform.   In the G2 Fall 2021 Report, Emarsys has been positioned as a leader in several critical categories, an honor which can be directly attributed to our outstanding clients. So from us to all of our clients across the world, “thank you! ” Here are some key areas where we are leading the way to better serve our customers, and what reviewers are saying about Emarsys. Making Sophisticated Personalization Easy E-Commerce Personalization: Leader Fall 2021 (ranked #1), Mid-Market Leader Fall 2021 (ranked #1) We know how important personalized marketing is to driving growth and revenue. We also know that, for marketers to deliver highly personalized, relevant 1:1 customer experiences, we have to make it simple to do so within our platform. That’s why it was an honor to be recognized by G2 as the #1 leader in e-commerce personalization. We were also ranked #1 in the usability index for e-commerce personalization, which considers...

---

### 3 Email Automation Best Practices That Drive Conversions

> Email automation enables you to foster better customer relationships and increase engagement. Explore best practices used by brands like PUMA Europe, Sony Electronics, and more.

- Published: 2021-09-09
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/three-email-automation-best-practices-that-drive-conversions/
- Categories: Actionable Insights, General
- Tags: customer engagement, email marketing
- Translation Priorities: Optional

The use of automation with email marketing can be an efficient way to send both promotional and transactional emails. Email automation campaigns are among the top three tactics used by email marketers to improve performance (source: Hubspot), and marketers are reaping significant benefits from this pursuit. Ultimately, email automation enables organizations to foster better relationships with prospects, new customers, and existing customers at scale without sacrificing time on tedious email admin tasks. Yet email marketing is all-too-often underappreciated.   After all, the technology has been around for a while. And nearly every retail, e-commerce, or service business — ranging from one-person companies to global corporations — uses email to engage prospects and customers. Seems like old news. A big yawn. Nothing to get too fired up over.   Except for the fact that email marketing is STILL one of the most effective forms of marketing. According to eMarketer, it “consistently delivers a better return on investment than many other higher-profile disciplines, such as social media and influencer marketing. ”  Let’s take a look at why tried-and-true email automation campaigns should be a critical part of your customer engagement strategy, as well as actionable email automation best practices that leading brands are using to drive conversions and generate results. Email Marketing — A Sure Thing? Okay, email marketing has a good return on investment, but what kind of ROI are we talking about?   Well, it’s high. Like, 4,200% high.   For every $1 spent on email marketing, you can expect approximately $42 in return (source:...

---

### Here Are the 5 Pillars of Customer Loyalty and Loyalty Programs

> Scaling your brand requires customers to continually buy from your brand. Make this happen by taking these 5 foundational steps to create loyal customers.

- Published: 2021-09-09
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/here-are-the-5-pillars-of-customer-loyalty-and-loyalty-programs/
- Categories: General, How to
- Tags: customer loyalty, customer loyalty program, loyalty
- Translation Priorities: Optional

After researching plane tickets for several days, I finally made the plunge and purchased them. But I was upset the next day when the airline emailed me asking whether I’m ready to book my trip... the same trip I booked the night before 🤯.   How do you feel when a company sends you an email with the same product you just purchased? Or even worse, a coupon for what you just bought... probably loads of buyer’s remorse sets in. It’s not a good feeling.   Customer loyalty programs can help to solve this, but I’m not talking about the points and promotions programs you’re accustomed to. Customer loyalty should revolve around providing customized experiences for all customers. Below are the pillars you can use to create a customer loyalty program that entices customers to continue buying from you over and over again as you build a relationship with them.  1. Capture Data The foundation of loyalty is capturing the right type of data for use in creating meaningful relationships. The best brands use this data in their personalization efforts to provide memorable customer experiences, yet creating these experiences requires a massive trove of information.   To create these experiences, first-party data is ideal because it’s more reliable and less expensive than other options. Plus the privacy concerns with first-party data are minimal because you’re aware of how it was obtained. Examples of first-party data include behavioral, social, subscription, customer feedback, purchases (in-store and online), and much more. The BIG problem However, brands...

---

### 3 Killer Campaigns to Re-engage Dormant Shoppers on Black Friday 2021

> Learn the three ways to re-engage dormant shoppers during the most lucrative time of the year in this blog post.

- Published: 2021-09-09
- Modified: 2021-09-09
- URL: https://emarsystest.com/learn/blog/3-campaigns-engage-shoppers-black-friday/
- Categories: Actionable Insights
- Tags: black friday, black friday 2021
- Translation Priorities: Optional

Black Friday — which started with just 50 stores back in the late 1800s — attracted the interest of international consumers and retailers alike in subsequent years. Today, thousands of stores (online and brick-and-mortar) are preparing for and participating in the upcoming event. In recent years, this shopping event has acquired characteristics similar to a festival, where brands have invested in events, experiences, and more to differentiate themselves from the competition. Here’s three ways to ensure you maximize revenue among churning segments during this lucrative time of the year. Black Friday 2021: How Big Will It Be? Black Friday 2021 takes place November 26, 2021, and promises to be the biggest of all time. Thousands of stores will be running discounts, offers, and sales as per usual. With COVID overtaking many retailers’ plans in the last couple of years, brands are looking for new and effective ways to drive (or regain) revenue this holiday season. Thankfully, shoppers have made their way back into buying mode, and marketers must adjust, prepare, and be ready.   This Black Friday, the focus should be not on acquiring new customers but rather getting back buyers from inactive segments by targeting them strategically. A new era of digital marketing tools, personalized email campaigns, SMS, CRM ads, and more, can be used to re-engage dormant shoppers this year.   Holiday marketing is all about enhancing your reach, improving consumer engagement, and winning back inactive leads.   1. Engage Inactive Leads You can target inactive leads using their contact information...

---

### 10 Real-Life Examples of How Top Brands Create Long-Lasting Customer Loyalty

> Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle.

- Published: 2021-09-03
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/
- Categories: Customer Stories, SAP Emarsys Applied
- Tags: brand loyalty, customer lifetime value, customer loyalty, loyalty
- Translation Priorities: Optional

Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle.

All loyalty programs help improve customer lifetime value (CLTV), but CLTV is not dependent on loyalty programs alone. According to the Customer Loyalty Index 2021, “67% of customers consider themselves loyal to a brand, whether they're part of a loyalty program or not. ” Loyalty programs are just one of many methods brands use to foster long-term relationships with customers. Even though such programs are effective and powerful, modern marketers must take a more holistic approach to engage customers and build long-term relationships. These days, 19% of consumers say they’re now less picky about which brands they buy in the wake of the pandemic.   No business wants to say farewell to a fifth of their loyal customers without a fight! Apart from loyalty programs (or in addition to them), leading brands are using various strategies to give customers good reasons to stay loyal. These 10 real-life examples will inspire you with ideas for creating long-lasting, personal connections with your customers.   In this list, you’ll notice three major themes, each one essential to any loyalty play:  Customer lifecycle: A relationship isn’t based on any single interaction (or in the case of commerce, any single transaction). Understanding the entire customer lifecycle is critical to “define what a loyal customer looks like for your brand,” according to the playbook Retail 一 Driving Customer Loyalty in a Digital Era.   Relevant content: Personalization matters! Being able to share the right message with the right person has a direct impact on how your customer relates to your...

---

### Why You Can’t Ignore Your Past Customers This Black Friday... or Any Other Friday 📆

> Are you ready for Black Friday 2021 and the flood of customers that you’ll gain? Find out how you can keep these customers engaged throughout the next year to increase your brand’s value.

- Published: 2021-08-25
- Modified: 2021-09-21
- URL: https://emarsystest.com/learn/blog/why-you-cant-ignore-your-past-customers-this-black-friday/
- Categories: Actionable Insights
- Tags: black friday, black friday 2021, customer loyalty, customer loyalty program
- Translation Priorities: Optional

It seems the annual trampling of other customers (in the US) over a discounted TV is over... at least it was for Black Friday 2020. The pandemic squashed trends such as customers ripping doors off stores and stampeding down aisles with fists flying, all in an attempt to save a couple of hundred bucks. Black Friday shoppers spent $9 billion online last year – a 21. 6% increase over the previous year. And Cyber Monday hit online sales of $10. 8 billion, a 15. 1% increase over 2019. 44% more customers shopped exclusively online than they did in the previous year. Black Friday online shopping passed $100 million for the first time, 8% more than last year. Black Friday 2020: A Digital First Black Friday 2020 was unlike any other. The world witnessed a digital-first, as many of the largest US retailers chose not to open over the Thanksgiving weekend, and lockdowns were in place across Europe. "The growth in online activity this year was significant, particularly for Black Friday and Saturday shoppers. With the start to the holiday shopping season continuing to move up even earlier, consumers will further utilize these channels"— Phil Rist, Executive Vice President of Strategy, Prosper Insights With regards to Black Friday 2021, retailers that provide 1:1 customer experiences (both online and in-store) will, more than likely, enjoy the greatest success.   But Black Friday should be more than just getting new customers into your online and physical stores. You must not forget about the loyal customers who buy...

---

### Here's How Home Depot Transformed into an Omnichannel Marketing Expert

> Businesses of all sizes are always on the lookout for ways to save time, increase revenue, and profit. Find out how Home Depot did all this while forming deeper relationships with customers, both online and in-store.

- Published: 2021-08-24
- Modified: 2023-07-26
- URL: https://emarsystest.com/learn/blog/home-depot-omnichannel-marketing-expert/
- Categories: Customer Stories
- Tags: omnichannel marketing
- Translation Priorities: Optional

Home Depot is the largest home improvement chain globally, with over 2,200 retail stores. It’s a top Fortune 500 company focused on helping customers to build and improve their homes. To stay competitive, leaders on the marketing team decided to step up and implement more tailored communications. Because Home Depot has numerous physical stores, an online store, and so much inventory, creating a personal experience for customers was going to be a challenge. Yet despite these odds, Home Depot found a way to shift to an omnichannel marketing approach, both in-store and online.   Find out how Home Depot marketers used their knowledge and experience, along with Emarsys, to create personalized experiences for every customer. How to Get Buy-In from the C-Suite One of the most challenging aspects of acquiring new marketing technology for improving a brand is getting buy-in from the C-suite. Sometimes the best way to get the budget required to enhance a brand is by simply explaining to company leaders how the tech aligns with the brand’s strategy. Personalization The more you know about your customer, the better. First-party data collected from customers within various touchpoints along their journey (both online and offline) is unique to each brand. Compared with second- or third-party data, this type of information provides greater depth and rich info about customers, which you can use for personalized omnichannel experiences that form lasting customer relationships.   By identifying shopping behavior, product affinity, and many fascinating insights, you can more easily tailor an individual shopper’s experience...

---

### How Innovasport Launched a Loyalty Program That Drove 350K Members in 2 Months

> If launching loyalty programs were an Olympic event, Innovasport would take home gold. Learn their secrets for success.

- Published: 2021-08-20
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/how-innovasport-launched-a-loyalty-program-that-drove-350k-members-in-2-months/
- Categories: Customer Stories
- Tags: customer loyalty, customer loyalty program, loyalty, personalization, success story
- Translation Priorities: Optional

If launching loyalty programs were an Olympic event, Innovasport would take home gold. Learn their secrets for success.

Achieving customer loyalty means just about the same thing for every business: getting more customers buying more often at higher values and lower acquisition costs.   On the other hand, the methods to drive customer loyalty are different for every business. There is no “loyalty cookie cutter” to apply. For some, building brand loyalty means offering exclusive access to limited events, or it could mean sending birthday rewards in the mail. For others, it means serving up quality content during a long buying cycle.   Many businesses choose to build long-term relationships with consumers by running an ongoing loyalty program. When Innovasport decided to launch an all-new loyalty program, they turned to Emarsys for the tools to make it possible. Meet Innovasport Innovasport is the leading sporting goods retailer for men and women in Mexico. The company first opened its doors in 1999 in Monterray, Nuevo León. Since then, the company achieved impressive growth 一 eventually opening 100+ stores throughout the Mexican Republic, including the largest sports store in Latin America. To serve the modern consumer, Innovasport has continued evolving both its brand and marketing strategy, expanding its online presence and communications.   Challenges and Opportunities: Why Launch a New Loyalty Program? For Innovasport to meet their ongoing goals and keep expanding, they needed to make changes. Innovasport’s discounts and other communications were indiscriminate and impersonal, making it difficult to stand out from competitors. They lacked the ability to generate personalized customer engagement strategies based on spending habits and behaviors. Furthermore, the buyer...

---

### Infographic: The History and Future of Black Friday

> This visual guide explores the origin story behind Black Friday and outlines key ways retailers can prepare for the future.

- Published: 2021-08-19
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/infographic-the-history-and-future-of-black-friday/
- Categories: Actionable Insights, General
- Tags: black friday, infographic, personalization
- Translation Priorities: Optional

This visual guide explores the origin story behind Black Friday and outlines key ways retailers can prepare for the future.

Black Friday has been an annual landmark for both retailers and consumers for decades. Over time, it has gone beyond a 24-hour event to become a multiday, multinational shopping spectacle.   But where did Black Friday come from? How did it reach this level of impact on the world of commerce?   It might be tempting to imagine Black Friday sprang forth fully formed from the mind of some marketing genius. In reality, the history of Black Friday is hazy and reads more like the stuff of urban folklore. One fact is crystal clear, though: No retailer can afford to miss out on it! The following infographic explores the history of Black Friday and offers predictions for the future. With this, retailers can better understand the origin of the day and get essential insights to make the next Black Friday a success. Black Friday Infographic Following is the text content of the infographic, or you can jump down to the conclusion: The History and Future of Black Friday Black Friday is a critical shopping event for retailers. Brands compete fiercely for consumer attention and dollars, and marketers begin preparing months in advance. Learn about the origin of Black Friday plus what the future holds! 3 Tragic "Black" Days MYTH: The term Black Friday refers to being “in the black,” which means being financially healthy and profitable. REALITY: The term was originally used to refer to dark or tragic days. 1869: On “Black Friday” September 24, the gold market crashed when financiers attempted to...

---

### 5 Real Stories from Marketers Proving Analytics Are Sexy

> The 2021 Gartner® Magic Quadrant™ for Personalization Engines positions SAP Emarsys as a Leader. Find out why.

- Published: 2021-08-13
- Modified: 2021-08-13
- URL: https://emarsystest.com/learn/blog/5-real-stories-from-marketers-proving-analytics-are-sexy/
- Categories: Customer Stories, SAP Emarsys Applied
- Tags: analytics, data, data analysis, revenue analytics
- Translation Priorities: Optional

The 2021 Gartner® Magic Quadrant™ for Personalization Engines positions SAP Emarsys as a Leader. Find out why.

At first glance, marketing reports don’t seem sexy. They’re numbers and graphs, and they involve a lot of staring and comparing as you think about what they mean. It’s true, reporting isn’t sexy... at least not until you want to prove a point or improve your business outcomes. Only then are pre-built reports hot. That’s why next-level marketers put a strong emphasis on measuring growth, using easy-to-read dashboards and AI that makes revenue predictions... . okay, so maybe that sounds practical and serious and isn’t likely to inspire passion in the average marketer. Fortunately, these five not-so-average marketers have tips and stories to share that will prove once and for all just how sexy reporting can be. #1. Testing the Possibilities Marketing isn’t all magic and creativity and design. A great deal of it is science. The best marketers have at least a bit of mad scientist in them and take delight in formulating hypotheses, running experiments, and continuously improving their campaigns. Data from marketing analytics is the essential fuel for experimentation. Prebuilt reports and dashboards in Emarsys make it easier to see the outcomes and keep making adjustments.   During Retail Revival, Greg Holmes got fired up about the importance and benefits of testing.   Holmes makes a great point. It takes a lot less effort to apply small adjustments and monitor results in reports than it does to create all-new campaigns.   #2. Nailing the Timing “Send the right message to the right person at the right time. ” It’s a sacred mantra among...

---

### 5 Customer Onboarding Best Practices to Boost Loyalty

> An underwhelming onboarding experience can send your clients running. Discover customer onboarding best practices that will increase retention.

- Published: 2021-08-06
- Modified: 2021-08-06
- URL: https://emarsystest.com/learn/blog/customer-onboarding-best-practices/
- Categories: Actionable Insights
- Tags: customer engagement, loyalty
- Translation Priorities: Optional

Let’s take a look at some customer onboarding best practices that will help boost customer loyalty and generate revenue. 

A study by Accenture found 71 percent of companies today claim “loyalty programs do not actually engender customer loyalty. ” Reward points and loyalty programs are no longer sufficient enough to sustain customer relationships. To build and grow your business, you need a loyal customer base that will stick with you for the long run. But how do you boost customer loyalty?   Enter: the onboarding process.   After investing thousands of dollars in marketing efforts, your business is finally converting leads into sales. But an underwhelming onboarding experience can send your new clients running, leaving you to recoup the customer acquisition costs and struggling to meet sales goals.   Let’s take a look at some customer onboarding best practices that will help boost customer loyalty and generate revenue.   Why Onboarding is Great for Customer Loyalty  Congratulations! A customer found your company, made it down the sales funnel and clicked to purchase. You’re probably thinking that your hard work finally paid off. However, the path to customer success has just begun. Will your new customers stick around for a few years, or fall off after a few days? The second your prospect becomes a customer, the onboarding process begins, and now it’s up to you to determine how you want to make the first impression.   Customer onboarding provides you the opportunity to put your best foot forward and make a lasting impression. A positive onboarding experience helps your customer feel special, supported, and confident that they made the right choice. However, a not-so-great onboarding...

---

### iOS 15 and the Future of Email Marketing

> Apple will introduce a major email change in iOS 15. Learn how this affects your email marketing and what you can do about it.

- Published: 2021-08-04
- Modified: 2021-09-21
- URL: https://emarsystest.com/learn/blog/ios-15-and-the-future-of-email-marketing/
- Categories: Actionable Insights
- Tags: apple mail, email marketing
- Translation Priorities: Optional

Apple will implement Mail Privacy Protection in iOS 15, it’s a new feature that prevents emails from being tracked by marketers through an Email Marketing Platform and diminishing email open rate accuracy. Essentially, this update will make it difficult to obtain accurate open rates from email subscribers that use Apple Mail.   To prepare for these iOS 15 changes and how this will (or will not) impact your marketing, below is a recap of the on-demand Emarsys webinar: Apple Is Making Significant Changes with iOS 15... So How Will Your Marketing Change? How Accurate Are Open Rates? Since 2013, as many as 30% of emails sent to Gmail may have been inaccurately attributed as opened. Why? Because Google set up proxy servers to open emails, informing Email Marketing Platforms that an email was opened, even though the recipient may NOT have opened it. Since Apple Mail is between 11-13% of the email market, open rates are going to be even more unclear due to the upcoming Mail Privacy Protection.   In essence, open rates have been subject to inaccuracy for the past eight years due to Google’s attribution methods. As Gmail has 18% of the email client market, you may have experienced inaccurate open rates for some time now, unbeknownst to you. The Death of Email? As we uncovered last Black Friday, email still reigns supreme as an effective marketing channel. According to our platform data, marketers sent 834 million promotional emails in the lead up to Black Friday, 21% more than...

---

### SAP Emarsys maintains its position as a Leader in the 2021 Gartner®  Magic Quadrant™ for Personalization Engines

> For the 3rd year in a row, we've been recognized as a leader in the Gartner 2021 MQ for Personalization Engines. Learn why AI matters for personalization.

- Published: 2021-07-29
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/sap-emarsys-maintains-its-position-as-a-leader-in-the-2021-gartner-magic-quadrant-for-personalization-engines/
- Categories: General, SAP Emarsys Applied
- Tags: artificial intelligence marketing, personalization
- Translation Priorities: Optional

True personalization — the kind that includes delivering 1:1 experiences to each and every customer at scale — is the key to driving results for your brand. When done effectively, it’s what separates you from competitors in the mind of the customer. It can increase overall engagement, and lead to greater customer loyalty and CLTV. Emarsys understands the importance of personalization, and it’s why we continuously strive to improve and innovate the personalization capabilities in our Customer Engagement Platform. In fact, for the third year in a row, Emarsys has been recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Personalization Engines. But why does artificial intelligence matter for personalization? And how can AI take your personalization to the next level? Why AI Matters for Personalization In a perfect world, you would personalize each and every customer communication yourself, even as your business scales from 100 to 1,000 to 100,000 customers. But human-driven personalization doesn’t scale. And yet your customers are growing, and so are the number of channels they use to engage your brand. Now more than ever, uniquely tailored 1:1 communications are expected by all of your customers, so you’ll need to meet and exceed these expectations. AI technology helps you with the heavy lifting of automating and executing across all your channels. With AI, you don’t have to be hindered by personalizing one channel at a time. You can personalize consistently, in real time, for the entire customer experience, across any and all channels. Going...

---

### 5 Retail Executives, Experts & Entrepreneurs Share Insights You Can’t Miss [Video]

> Retail is poised for an omnichannel revival and refocus on retention. Hear 5 brand leaders share how they see it playing out. Watch now!

- Published: 2021-07-23
- Modified: 2023-08-30
- URL: https://emarsystest.com/learn/blog/5-cant-miss-retail-insights/
- Categories: Actionable Insights
- Tags: retail e-commerce
- Translation Priorities: Optional

Retail has shifted but definitely not died... in fact, it's primed for a revival, characterized by real-time omnichannel experiences, a refocus on retention, and a dedication to data. A few weeks ago, we learned how all of these are working for brands who dished out their stories during our three-day online festival. Emarsys’ 2nd annual Retail Revival digital event is behind us, but we wanted to showcase the five most impactful pieces of insight our speakers shared across several key topics retailers are focused on. Enjoy! Brand Storytelling A few years ago, we featured two guests on the Marketer + Machine podcast — Brent Turner and Michael Brenner — who discussed the role that brand storytelling would play as part of the emerging trend that is experiential marketing. Bobby Berk, a man who knows a thing or two about retail, making money, and putting on a show through elegant storytelling said it beautifully: https://emarsys. wistia. com/medias/pce45p7bkh “One of the most important things that you can do in e-commerce and brick-and-mortar right now is have a story. Have a story that your customers can relate to, that they’re drawn to, because there’s so much competition out in the world... so yours has to stand out and have an emotional connection to the consumer. One of the things that has been reinforced to me most while working on Queer Eye is consumers connect to brands that have a storey and that are doing good in the world. They don’t always have to be...

---

### 5 More Must-Watch Retail Revival Sessions: Success Strategies from Marketing Leaders

> These 5 marketing leaders shared their success strategies with us at Retail Revival. Learn from them right here.

- Published: 2021-07-15
- Modified: 2021-09-21
- URL: https://emarsystest.com/learn/blog/5-more-must-watch-success-strategies-from-marketing-leaders/
- Categories: Actionable Insights
- Translation Priorities: Optional

“There is divine beauty in learning... . To learn means to accept the postulate that life did not begin at my birth. Others have been here before me, and I walk in their footsteps. ”―Elie Wiesel When it comes to learning something new for your business, you could take many approaches. That’s why we put together Retail Revival, an insightful three-day worldwide event of e-commerce experts, retailers, digital marketers, and brand leaders. You can now view all of the sessions on-demand if you were unable to attend any of them live. The five must-attend sessions that you’ll find below include tremendous insights from global industry leaders and brand marketers. How BrandAlley Used First-Party Data to Drive Purchase and Marketing Decisions To drive repeat purchases and long-term customer loyalty, you need to deliver truly customized experiences that incorporate a 1:1 strategy for setting you apart from your competitors.   By leveraging first-party data, BrandAlley stays agile and develops intricate personalized marketing campaigns tailored to the user's specific needs. In BrandAlley's Retail Revival session, Alexandra Vancea, Head of Marketing, explained how they quickly adjusted to the changing needs of their customer by using first-party data. How Babbel Creates Personalized Experiences for a 10m+ Subscriber Base According to estimates, apps will generate $270 billion by 2025, greatly exceeding the $143 billion generated in 2020. Among the millions of mobile apps on the market, making yours stand out and convincing users to pay a monthly subscription fee can be a challenge.   But this didn’t stop Babbel. Nina...

---

### G2 Summer 2021 Report: SAP Emarsys Leads the Way in Personalization

> A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged.

- Published: 2021-07-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-summer-2021-report-emarsys-leads-the-way-in-personalization/
- Categories: Thought Leadership
- Tags: automated personalization, e-commerce, e-commerce growth, ecommerce trends, expert insights, G2, Time to Value, trends
- Translation Priorities: Optional

A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged.

G2, the respected peer-review site for tech software and services, collects data from a vast number of users. Every six months, G2 places that data under a microscope to rank the listed companies (such as Emarsys) and report on visible trends.   These reports are based on feedback and reviews from real clients who use the software day in and day out.   We are humbled and honored by our wonderful clients because, for summer 2021, G2 has once again positioned Emarsys as an industry leader. We’ve been acknowledged in more than two dozen categories, most notably in personalization and marketing automation.   Here are just a few of the honors we received from G2 and, by extension, our clients:  Leader Summer 2021: E-Commerce Personalization (ranked #1)Leader Summer 2021: Mobile MarketingLeader Summer 2021: Marketing AnalyticsLeader Summer 2021: Marketing AutomationLeader Mid-Market Summer 2021: E-Commerce Personalization (ranked #1)Best Relationship Mid-Market Summer 2021: Mid-Market E-Commerce PersonalizationLeader Enterprise Summer 2021: Enterprise Marketing AutomationHigh Performer Enterprise Summer 2021: Enterprise Marketing AnalyticsLeader Small Business Summer 2021: Small Business Marketing Automation G2 bases rankings on factors such as “ease of doing business with, quality of support, and likelihood to recommend” — all wonderful concepts, if somewhat vague when looking at them from a 10,000-mile view. Read on to see what that really means. Real Talk: What Emarsys Clients Are Saying Feedback is the fuel of progress, especially in today’s world of rapid iteration and continuous delivery. For companies to make progress at the speed of modern tech, they need to...

---

### Save Your Marketing Team Hundreds of Hours with These 4 Time-Saving Tips from the SAP Emarsys Summer Release 2021

> You and your team can save about an entire month in time with the latest features and enhancements in the SAP Emarsys Summer Release 2021.

- Published: 2021-07-14
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/save-your-marketing-team-hundreds-of-hours/
- Categories: SAP Emarsys Applied
- Tags: Time to Value
- Translation Priorities: Optional

During the pandemic, marketers played a critical role in the success of your business. Even with lower budgets and fewer resources, you still managed to drive customer lifetime value.   After seeing how leaner marketing departments can improve bottom-line results, businesses now want more. With your marketing team running lean, and in many instances without the support of an agency, you are probably tasked with increasing revenue at a pace that exceeds your resources.   Thankfully the Emarsys Summer Release 2021 has many new features and enhancements to give more power to marketers and help you save loads of time so you can focus on improving revenue and retention, while meeting or even exceeding your company’s goal. More Time for You and Your Marketing Team With this release, we wanted to make your life easier as a marketer, even with fewer resources. The latest features within the Emarsys Summer Release 2021 can save brands upwards of 35 days! As a marketer, anything you can do to gain more time will help you succeed. With more time on your hands, you will be able to accomplish more and respond to changing customer expectations better. In addition, we know that our clients use Emarsys campaigns to generate revenue, and our goal is to see the revenue of your brand increase as you leverage these features and enhancements.   Here are some of the time-saving features you’ll find in this latest release. Save 89 minutes with this update Another feature that saves your team massive amounts...

---

### Prove the Value of Your Marketing and Tie It to Revenue with the SAP Emarsys Summer Release 2021

> It can be difficult and outright impossible for some marketers to view how their marketing efforts impact the revenue of their company. Find out how this is all about to change.

- Published: 2021-07-08
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/
- Categories: SAP Emarsys Applied
- Tags: analytics, revenue analytics
- Translation Priorities: Optional

Gary Halbert, the genius marketer and copywriter, would occasionally host a seminar where he would first ask the high-paying students, "If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win? " Answers from the students were all over the place, from acquiring the best location, to the best tasting burgers, to the lowest price, and so on. Gary would tell everyone they could have whatever advantage they wanted, but he’d still beat their hamburger stand. Why? Because Gary said, “The only advantage I want is a starving crowd! ”  As a marketer, especially one in direct marketing, you understand the value of reaching your “starving” crowd, yet because of the various channels and devices your customers use to make a purchase, it can be difficult to showcase the value of your team to the C-Suite. Thankfully with the new features and enhancements inside the Emarsys Summer Release 2021, marketers will be able to quickly identify how their marketing efforts influence overall business results and how they’ve contributed to revenue. Valuable Analytics   More than 8,000 stores closed during the pandemic in the US, and this trend seems to be ongoing. Stores like JCPenney, Macy’s, and Pier 1 Imports have all had to shutter hundreds of brick-and-mortar locations. More than ever, brands are relying on marketers to discern changes in customer behavior, manage resources intelligently, and leverage...

---

### The Advantage of a Loyalty Program

> With loyalty programs you can engage customers in an effective and entertaining way and strengthen your customer retention and repeat purchases. Learn more.

- Published: 2021-07-07
- Modified: 2023-11-01
- URL: https://emarsystest.com/learn/blog/the-advantage-of-a-loyalty-program/
- Categories: Innovative Perspectives, Wichtige Erkenntnisse
- Tags: Kundentreue, loyalty
- Translation Priorities: Optional

How Personalized Rewards Communications Can Build Revenue and Retention The retail world is still recovering from a difficult 2020 that saw brick and mortar business turn digital overnight and new acquisitions grind to a halt. While most brands were already preparing for the transition before COVID-19 struck, the dramatic shift to both e-commerce and a retention-heavy strategy left many brands reeling. As the uncertainty of last year leads to a return to normalcy in 2021, the organizations that invested in their rewards programs and loyal customers are in an enviable position to rebound from last year’s chaos. In Movable Ink’s recent eBook, Retention in Luxury Retail: Launching an Impactful Luxury Loyalty Program, we outlined the uphill battle many brands face this year. With consumers “turning to the internet to find the best deals before making their purchases, and price being the driving force behind these decisions, loyalty is harder to maintain. ” E-Commerce is a double-edged sword, but one brands will rely on heavily this year. While online sales can cause a boom in new customers, it’s also much more difficult to retain them. The Role of Rewards Programs in Retention Strategy E-Commerce is a growing, but moving, target. Consumers have become more tech-savvy, taking the time to search the internet when making new purchases. The result is a more competitive landscape, where the value of customer loyalty is at an all-time high. Retention is at the forefront of every 2021 marketing strategy, making loyalty programs that communicate value to new...

---

### Everything Has Changed: The Rise of the Subscription and On-Demand Economies

> Subscriptions seem to exist for just about everything. But the bigger question is: should your company offer a subscription? Let’s dive into why you may want to.

- Published: 2021-07-02
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/the-rise-of-the-subscription-and-on-demand-economies/
- Categories: Thought Leadership
- Tags: on-demand economy, subscription, subscription economy
- Translation Priorities: Optional

Years ago it was normal to buy the latest music at a record store, and rent the latest movies and video games from a video store. Consumers had collections of albums, movies, and even video games. This creative content can now be accessed anywhere, at any time, across any device. Services like Spotify, Netflix, and Xbox Game Pass have transformed these limited and prized collections to a commodity, where anyone can easily access more albums, movies, and video games than could ever fit into a home. For this convenience a monthly fee is paid that’s typically smaller than outright purchasing an album, movie, or video game.   Subscriptions exist for audiobooks, cosmetics, shoes, groceries, meals, supplements, and many other products and services. The days when a company had a one-time deal with a customer will soon be in the past.   Offering a subscription extends a more affordable option over the high price of ownership. For example, through the Adobe Creative Cloud, consumers can access the entire suite of Adobe products for a low monthly fee vs. one hefty fee for each piece of software. Even some automotive companies, such as Volvo, are jumping into subscriptions, offering a vehicle for a monthly fee that covers all maintenance and insurance. Let’s take a look at the current subscription-based economy and what it offers to companies that provide such a service.   Why Offer a Subscription? One of the most important reasons that companies offer subscriptions is to connect with their most loyal customers and...

---

### 6 Effective E-Commerce Marketing Ideas to Implement

> Learn six e-commerce marketing ideas that leading brands are using to improve their strategy and deliver results for their business.

- Published: 2021-07-01
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/6-effective-e-commerce-marketing-ideas-to-implement/
- Categories: Actionable Insights
- Tags: e-commerce, marketing strategy
- Translation Priorities: Optional

With an expected revenue of $5. 4 trillion by next year, the e-commerce industry is booming. That means there’s an enormous market available to online retailers as well as a growing amount of competition.   To stand out, your business has to hone a razor sharp marketing plan that engages consumers on multiple platforms, provides personalized content, and shows appreciation for your customers. This post explores six ways to do that. 1. Collect More Product Reviews Three out of four consumers don’t trust advertising and most try to avoid it. In a market where your target audience detests ads, how do you get the word out about your great products? Two words: Product reviews.   Shoppers view ads as untrustworthy sources of information because they know brands are trying to sell them something. Reviews, on the other hand, are seen as helpful information provided without any ulterior motives. This makes them a powerful source of marketing.   You want to get at least 40 reviews for every product, but more is always better. To expand your review collection, provide customers with multiple opportunities to share their thoughts.   2. Use Abandoned Cart Emails Approximately $4 trillion in merchandise is abandoned in online carts every year. This is a serious chunk of revenue that online retailers are missing out on. Luckily, you can easily recoup many of these sales with abandoned cart emails. Abandoned cart emails are incredibly effective because they target consumers that have already indicated they want a product. They just need an incentive... .

---

### Will Apple’s Mail Privacy Protection Change Email Marketing Forever?

> Apple’s upcoming iOS 15, iPadOS, and macOS updates will include a major email change. Keep reading to learn how this affects your brand and what you can do about it.

- Published: 2021-06-29
- Modified: 2021-06-29
- URL: https://emarsystest.com/learn/blog/will-apples-mail-privacy-protection-change-email-marketing-forever/
- Categories: Actionable Insights
- Tags: email campaign, email deliverability, email marketing, email optimization
- Translation Priorities: Optional

Ever buy something online yet the seller never sends you the shipping information with the tracking code? You have no idea when your item will arrive, where it’s coming from, or if it was even shipped. Apple’s upcoming iOS 15 — available this Fall — will include a new feature called Mail Privacy Protection that blocks relevant tracking information from being sent back to an Email Marketing Platform and used by a marketing team to determine the open rates of emails they send. This “feature” — within Apple Mail on the upcoming iOS, iPadOS, and macOS releases — “Stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location. ” (Apple) Basically, it’s going to be impossible to get accurate open rates from subscribers using Apple Mail. Is this a real shake-up in email marketing? Keep reading to find out. Privacy Within iOS Apple has touted improved privacy features for some time now. With last year’s iOS 14, Apple added additional privacy controls, along with the ability to limit how much of a user's data is shared with companies.  In iOS 14. 5 Apple released its App Tracking Transparency (ATT) privacy feature that requires apps to request the user's permission before collecting their data. They provided the ability for a user to opt-out of IDFA (identifier for advertisers)...

---

### More Time for Marketers: 3 Time-Saving Innovations Included in the SAP Emarsys Summer Release 2021

> Learn how key features and enhancements in the SAP Emarsys Summer Release 2021 give marketers more power by giving them more time.

- Published: 2021-06-24
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/how-marketers-save-time-2021/
- Categories: SAP Emarsys Applied
- Tags: marketing technology
- Translation Priorities: Optional

2020 was a challenging year for retail and e-commerce. Although some businesses may have panicked, the savviest and most successful brands found ways to keep the conversation going with their customers, even acquiring new ones, and all the while accelerating business outcomes.   Of course, the unsung hero in that scenario was you, the marketer.   It was you and your marketing teams that found ways to continue engaging customers across any and all channels — wherever the customer was — with only limited resources available to you. As a result, you helped drive revenue for the brand, and reaffirmed marketing’s vital importance to the business. But now that businesses have gotten a taste of how much their leaner marketing departments can impact bottom line results, they want more. Your marketing team, already deprived of the support from your agencies, is being asked to continue driving revenue at a pace that exceeds the resources you have — with time as the most precious and limited of those resources. The good news is, the 40+ new features and enhancements in the Emarsys Summer Release 2021 are designed specifically to give more power to marketers. And one of the ways that is achieved is by helping marketers save time.   When Time is Not on Your Side  Time is a big factor for marketers. Not only is it elusive in that there never seems to be enough of it, but also, the window of time in which executives expect to see results from marketing continues...

---

### Using Post-Purchase Feedback to Drive Repeat Purchases

> Your customer has finally made a purchase. Now, you’re wondering what you should do next. Learn how you can leverage post-purchase feedback to drive repeat sales.

- Published: 2021-06-18
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/purchase-feedback-to-drive-repeat-purchases/
- Categories: Actionable Insights
- Translation Priorities: Optional

I remember returning a pair of jeans to a store and the clerk asked if anything was wrong with them. I pointed out the legs were shorter than the stated measurements. Instead of noting this information, the clerk said something along the lines of “well, they’re all hand-cut so you may experience slight variations. ” I’m not sure about you, but whenever I return something, the sales associate never seems to jot down why I made the return. They simply ask the question (something along the lines of why I’m returning it), I answer, and they hand me back my money.   As you’ve experienced, finding new customers can be expensive, especially when loyal customers are up to five times less expensive to keep around. Being open to learning from customers goes a long way in providing them with a positive experience, one that will help them return, and will help you build a stronger relationship.   Understanding exactly what your customers want is pivotal to your brand’s future. You can learn from your customers by sending a survey after they purchase to gather feedback and use that information to enhance their future buying decisions. Why Implement Post-Purchase Customer Surveys?   As marketers, we like to focus on attracting customers across multiple channels. Creating a video for YouTube, bringing in new customers via Facebook Ads, generating leads through your content... all these channels can bring you new customers. But what happens after they purchase? Your customers may contribute a great deal of revenue over...

---

### 3 Tips for Driving Customer Loyalty in the Era of Digital-First Retail

> Learn how to drive customer loyalty in this new digital era of retail with insights from the latest IMRG x SAP Emarsys retail report.

- Published: 2021-06-14
- Modified: 2023-08-30
- URL: https://emarsystest.com/learn/blog/3-tips-for-driving-customer-loyalty-in-the-era-of-digital-first-retail/
- Categories: Innovative Perspectives
- Tags: customer loyalty, imrg, retail digital strategy
- Translation Priorities: Optional

COVID ushered in the digital era of retail, turning many online-curious customers into full-fledged digital-first shoppers. And now that these customers have had a taste of the convenience and efficiency that online shopping affords them, they’re likely to continue the habit.   But now that many physical stores are beginning to re-open, where will customers prefer to shop? Online? Or in-store? In truth, it’s both — every and all channels are in play.   Regardless of where and how your customers prefer to shop, your primary objective as a retail marketer remains unchanged: deliver exceptional, highly satisfying experiences that keep customers returning to your brand again and again (and positively impact the bottom line for the business). This means customer loyalty is more important than it’s ever been.   In a recently released IMRG report Driving Customer Loyalty in a Digital Era, created in partnership with Emarsys, we are given insights into how current online growth will continue, how store openings might impact purchasing patterns, and how customer expectations may change in the future — all of which can help guide your approach for driving customer loyalty in this new digital era of retail.   Here are a few key highlights. Skip the Assumptions It goes without saying that customers are your most critical asset. But if you’re not careful, it’s easy to take customers for granted. Each and every customer is different and unique, with their own set of needs and desires. Making broad assumptions about customers is risky, especially if you’re making...

---

### SAP-SAP Emarsys Is a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2021

> The latest Forrester Wave™ is out. Find out how SAP scored after bringing SAP Emarsys into their family and why SAP-SAP Emarsys was named a strong performer.

- Published: 2021-05-20
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/sap-emarsys-forrester-wave-leader-2021/
- Categories: General
- Tags: personalization
- Translation Priorities: Optional

Emarsys was named a leader in The Forrester Wave:™ Cross-Channel Campaign Management (Independent Platforms), Q4 2019, the Gartner 2020 Magic Quadrant for Personalization Engines, as well as G2’s Summer 2020 Grid® Report for E-Commerce Personalization and Mid-Market Grid® Report for E-Commerce Personalization, and G2’s Winter 2021 Report. Now that we’re part of the SAP family, we’ve been included alongside our new family within The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021. Let’s take a look at why SAP-Emarsys was named a strong performer in this latest report. Personalization v. s. Channels Many companies believe cross-channel or omnichannel marketing is the road they should travel. Yes, that’s true -- but only if personalization is the focal point.   If your brand continues sending your customers the same message over and over across multiple channels (when that message has nothing to do with them) they may seek out a competitor. Your ultimate goal should be to personalize the experience of your customers. To do so, it’s necessary to understand who the customer is, what they want, at what price, in what channel, at what time, etc. A single channel cannot accomplish this. The Biggest Challenges in CCCM To best provide exceptional customer experiences, brands must leverage personalization from the vast amounts of data they acquire. Yet many brands tend to keep their data in silos, sealed off from internal teams, making it difficult to obtain a complete customer profile to achieve the best marketing campaign results. Silos are still a widespread challenge...

---

### 9 E-Commerce Marketing Strategies to Put You Ahead of the Competition

> The e-commerce arena is more competitive than ever. Explore nine e-commerce marketing strategies and tactics that can help retailers overcome the competition in 2021.

- Published: 2021-05-12
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/nine-e-commerce-marketing-strategies-to-put-you-ahead-of-the-competition/
- Categories: Actionable Insights, General
- Tags: e-commerce, marketing strategy
- Translation Priorities: Optional

As recent e-commerce statistics have shown, it is estimated that a whopping 95 percent of all purchases will be made online by 2040. However, that’s still pretty far into the future. Looking at the current e-commerce paradigm, Statista data on worldwide retail e-commerce sales shows that digital transactions amounted to a stunning $4. 28 trillion in 2020 and are expected to grow to $5. 4 trillion by 2022. Because of how ubiquitous and lucrative e-commerce has become, ensuring that merchants are employing preeminent digital marketing strategies is critical to succeeding in the increasingly competitive retail landscape. With that in mind, this post breaks down nine e-commerce marketing tactics retailers can use to dominate competitors and gain more market share. 9 E-Commerce Marketing Strategies for Online Success In today’s digital environment, there are tons of potential tactics that sellers might employ to capture new customers and retain existing customers. However, here are the nine most compelling and effective strategies: 1. Elevate the Customer Experience via Personalization Personalization has become of critical importance to e-commerce success. If this weren’t readily apparent in the era of Amazon, McKinsey data on personalizing the customer experience affirms this assertion. As the report reveals, a stunning 80% of consumers want personalization from retailers. Moreover, those who implement compelling measures tend to see “20% higher customer-satisfaction rates a 10-15% boost in sales-conversion rates. ” It’s vital for retailers to implement various personalization tactics to produce a stand-out shopping experience. These may include: Personalized product recommendations based on browsing and...

---

### How to Collect Zero Party Data (With Examples)

> With privacy concerns and industry regulations on the rise, marketers are relying on zero-party data now, more than ever before. Learn how to collect zero-party data.

- Published: 2021-05-04
- Modified: 2022-03-28
- URL: https://emarsystest.com/learn/blog/collecting-zero-party-data/
- Categories: Actionable Insights, How to
- Translation Priorities: Optional

As customers become more aware of privacy concerns and industry regulations like  GDPR in Europe, PDPA in Singapore, and the CCPA in the USA, marketers are relying more and more on the zero-party data that consumers intentionally share about themselves.   There are a multitude of ways you can capture this data and use it to provide richer customer experiences. Let’s explore zero-party data and how customers can provide you with this information. What is Zero-Party Data?   Forrester coined the term zero-party data and states it’s “Data that a customer intentionally and proactively shares with a brand, which can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her. ”  Zero-party data is information a customer shares directly with you about themselves, and it’s vital your brand collects this information since Safari and Firefox, and recent iOS 14 changes, have fundamentally altered the way a brand collects customer data and tracks advertising performance.   Benefits of Zero-Party Data Customers want to hear from you. This is one of the main reasons they provide you with this information. The major benefits of zero-party data include: Quality and accuracy: Since zero-party data comes directly from the customer, your brand can be certain that a customer wants to hear from you.  Relevance: Because zero-party data comes straight from your audience, you learn exactly how customers would like for you to connect with them, based on their preferences.  Inexpensive: Since it already exists within your systems, collecting zero-party data is very...

---

### Prepare Users for ATT Prompts: How to Apply Push Opt-In Pre-Permissioning Techniques to ATT

> Learn how you can use pre-permissioning to better prepare your mobile app users for App Tracking Transparency prompts and get more opt-in.

- Published: 2021-04-30
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/how-to-apply-pre-permissioning-techniques-to-app-tracking-transparency-prompts/
- Categories: How to
- Tags: customer data privacy, mobile marketing, mobile subscribers
- Translation Priorities: Optional

It’s here. The update that marketers have been warned about, and worried about: Apple’s iOS 14. 5 has been released, along with its App Tracking Transparency privacy feature.   This feature requires apps to ask users for permission before tracking their activity. Although it’s a win for consumers in terms of protecting their privacy, it presents challenges for marketers, particularly when personalized customer experiences are becoming an expectation, and the very activity that App Tracking Transparency is gating is what fuels the experiences customers crave.   Let’s dive into what implications this has for mobile marketers, and how they can best communicate this change in order to put customers at ease and get more opt-ins.   App Track Transparency (In A Nutshell) So what is App Track Transparency — commonly abbreviated as ATT — and how does this impact the work of marketers?   The name says it all: It offers consumers transparency into how the apps they engage with might track their activities and behavior, and potentially share that information with other apps or websites. In that sense, it’s very similar to GDPR data processing in that explicit consent must come from the user.   Giving Users a Choice Consumers have long been advocating for better control over their personal data, so this isn’t a surprise. And objectively, putting privacy controls in the hands of the consumer (rather than companies) is a good thing.   As Apple’s Senior VP of Software Engineering Craig Federighi told The Wall Street Journal regarding ATT, “We really just want to...

---

### Break Down the Silos or Break Your Customer Experience

> Data and operational silos cost brands not only revenue, but also delivering the winning customer experience their audience demands. Learn ways to break down silos here.

- Published: 2021-04-21
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/break-down-the-silos-or-break-your-customer-experience/
- Categories: Thought Leadership
- Tags: customer experience, first-party data, integration, revenue
- Translation Priorities: Optional

Brands lean into personalization to provide a winning customer experience. Personalization requires vast amounts of good data, but sometimes a brand strands data in a silo, an isolated storage place inaccessible to the rest of the organization. How could you possibly achieve the best results without a complete customer profile? Brands with siloed data could very well damage their current relationships with customers. While it’s good news that brands are aware of this problem with 97% of executives saying data silos are negatively impacting their business, silos are still a widespread challenge: 47% of marketers say some part of their customer data is siloed and difficult to access. 47% of digital customer experience executives say that data silos are the biggest obstacle in providing an excellent customer experience.   54% of marketers say that fragmented and siloed data are the biggest barriers to leveraging customer data. The explosive growth in e-commerce has introduced so many touchpoints where great personalization data can be gathered, but if you can’t put all that channel data together into one unified profile, how successful can your digital marketing be? Your priority is to strengthen relationships by using personalized customer experiences. But that requires your brand to put your first-party data in one place where everyone can access it and see exactly what your customers want. Let’s take a look at how silos get in the way of true customer-centric marketing and what you can (must) do to eradicate them and engage customers like never before. How Silos Are...

---

### Cookieless Tracking: Tips for E-Commerce Marketers in 2021

> Data privacy is becoming ever-more important in the digital age. Explore the need for cookieless tracking and tips for e-commerce marketers.

- Published: 2021-04-20
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/blog/what-is-cookieless-tracking/
- Categories: General, How to
- Tags: cookieless tracking, e-commerce, first-party data
- Translation Priorities: Optional

Google is now phasing out third-party cookies within the next year, and the need for online, cookieless tracking is imminent. 

Without a doubt, there has been a shift in digital marketing as we know it. Third-party cookies have played a critical role in online marketing over the last ten years. However, data privacy is becoming ever-more important in the digital age. Google is now phasing out third-party cookies within the next year, and the need for online, cookieless tracking is imminent.   Rest assured, there is still time to prepare for a cookieless world.   For marketers, the key is to find a balance between having the necessary privacy and security measures in place while still delivering a personalized user experience. This post will explore the topic of cookieless/anonymous tracking and provide marketers with tips for navigating a cookieless future. What is Cookie-based Tracking? Cookie-based tracking is when a web browser stores a cookie, a small text file, on a user’s computer to track the individual’s activity online. Cookie-based tracking monitors a user's browsing activity and tracks their IP addresses to collect data specific to the user. Typically, this information is leveraged for targeted marketing and advertising, but cookie-based tracking doesn’t have the best reputation in terms of privacy.   For example, when you choose to keep yourself logged into a particular website for future visits, your browser will store a cookie onto your computer. The website can in turn interact with and keep track of your preferences for the future, which sounds great. However, cookie-based tracking does not come without privacy concerns. Are Cookies Bad? Cookies themselves aren’t harmful because the data...

---

### How PUMA Europe Grew its Database 5x in 6 Months with Personalized Marketing

> PUMA Europe has grown their email database by 50% plus a corresponding 5x increase in revenue share attributed to email with SAP Emarsys. Read more.

- Published: 2021-04-19
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/puma-europe-personalized-marketing/
- Categories: Innovative Perspectives
- Tags: email marketing, personalization
- Translation Priorities: Optional

In the last six months, PUMA Europe — who operates in numerous countries and in multiple languages — has grown their email database by nearly 50% along with a corresponding 5x increase in revenue share attributed to email for the business. PUMA is one of the largest athletic sportswear brands in the world, but even this kind of monumental growth has been largely unforeseen across the retail space. Believe it or not, prior to adopting a new CRM tech partner, PUMA Europe had been, as David Witts, CRM Manager for the division, explained “mass sending with very little segmentation to our entire database. ” PUMA Europe’s Austria headquarters By adopting new CRM software and proven strategies, PUMA Europe cascaded their refined approach to digital transformation across the continent and plans to scale upward toward total multichannel marketing in 2021. We sat down with Witts to better understand how PUMA tapped into marketing magic during an especially rough H2 of 2020. Right Time, Right Content for Each Customer Marketers know mass marketing is dead, but for most, the move to personalization isn’t as easy as 1-2-3... except for PUMA. In the last few months, the EU team has been able to begin identifying segments within the database who were highly engaged, highly motivated and likely to purchase in the next 2-3 months. The team could then target specific customers and unlock full revenue potential, as well as generate higher engagement and open rates since content was crafted with better situational appeal. In...

---

### 5 Ways to Supercharge Your Digital Marketing in Q2

> Level up and re-ignite stagnant sales with these 5 proven strategies – and see why G2 recently ranked SAP Emarsys as a Leader in each. Read more.

- Published: 2021-04-16
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/5-marketing-trends-q2-2021/
- Categories: Actionable Insights
- Tags: marketing strategy, marketing technology
- Translation Priorities: Optional

As we move into Q2 2021, marketers are looking to level up and re-ignite stagnant sales with proven strategies. A year ago, we were entering the thick of the recession, and restrictions on retail, in-store shopping, and customer accessibility were mounting. But as society and shopping begins to open back up, so do opportunities for marketers. Here’s 5 game-tested ways you can boost customer engagement in Q2 2021. 1. Grab Attention with Intention Using Transaction Emails Transactional emails are your first shot (or perfect chance, depending on lifecycle stage) to make a killer impression. Email receipts aren’t enough. A comprehensive post-purchase email outlines the purchase made, but also provides deeper value with cross-sells, product recs, and social media callouts. They move customers along; not merely move them on. 2. Make Mobile a Primary Channel of Focus It’s 2021 – there’s no excuse for a mobile CX anything less than stellar. Mobile responsive emails and websites, a functional app, and timely notifications are table stakes. Mobile-first and mobile-focused companies understand that a customer’s cell phone is a direct portal to their mind and heart, and they use it to create intimate bonds with incredibly intricate strategies, like: Timely, tailored mobile emails and SMS messages curated on a 1:1 level – at every point in the customer lifecycle Ensuring a connected experience unifying app activity with website behavior in real time  Building mobile-friendly loyalty programs with incentives, recommendations and rewards Of course, a top-tier mobile marketing strategy is predicated on the management...

---

### First-Party Data-Driven Personalization — The Golden Key to Repeat Purchase

> Retail learned a couple lessons in 2020. Hear from personalization experts about how they’re putting those lessons and first-party data to work.

- Published: 2021-04-15
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/first-party-data-driven-personalization-the-golden-key-to-repeat-purchase/
- Categories: Actionable Insights
- Tags: first-party data
- Translation Priorities: Optional

With data privacy and permissions about to impact digital marketing, the importance of first-party data just increased exponentially. Some brands fear that consumers won’t share their data as willingly if they can easily opt-out, but the reality is that consumers will trade their data for a top-notch personalized customer experience. Recently, retail personalization experts sat down to discuss the current state of first-party data and how it fuels and strengthens the ongoing customer experience. Guests include: Tabitha Cassidy (Moderator), Content Manager & Research Analyst at Digital Commerce 360 Fred Gerantabee, Chief Executive Officer at FGX International Ian Rosen, Executive Vice President Digital & Strategy at Harry Rosen Dhiraj Rustagi, Vice President E-Commerce & Marketing at NorthShore Care Supply Alex Timlin, Senior Vice President, Retail, at Emarsys Let’s hit the insights highlights, but you can watch the entire discussion at any time right here. Using First-Party Data to Enhance the Shopping Experience The great gold rush of data is heating up, and retailers are discovering the best ways to use that data to deliver the shopping and purchasing experience customers want. Many brands are developing greater ways to ingest data at every appropriate touchpoint, as long as it doesn’t create friction in the experience. Canadian men’s fashion retailer Harry Rosen has leveraged quizzes to gather more information about what customers prefer in outdoor wear like coats. The quiz questions help initially personalize the product, but they also serve as a place to collect better personalization data. Customers approve of this as...

---

### Create Subscription-Worthy Mobile App Experiences With 1:1 Personalization

> Discover how breaking down data silos, and using personalized, targeted campaigns helps brands convert more mobile app users into paying subscribers.

- Published: 2021-04-09
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/create-subscription-worthy-mobile-app-experiences-with-personalization/
- Categories: Actionable Insights
- Tags: mobile marketing
- Translation Priorities: Optional

Today’s customers are flocking to mobile in droves. According to Gartner, 62% of consumers are using mobile devices to research or purchase products. And Emarsys’ own research shows that 55% and 44% of US and UK consumers, respectively, do the majority of their shopping on their mobile phones. The pandemic spurred customers to lean further into mobile, and most notably, mobile apps. App downloads increased 33% in 2020, with consumers spending $143 billion on apps. Plus, 30% of US consumers and 20% of UK consumers have subscribed to a new app during lockdown (Emarsys).   Clearly, the buy-in is there — customers don’t see the use of mobile apps as some niche experience. So why is it that 70% of people who download an app only ever use it once? And why are some mobile apps still struggling to drive repeat revenue and loyalty from their user base? It’s because many businesses are not yet truly personalizing the experience for mobile app users, which hinders their ability to convert them into paying subscribers.   Let’s look at the role of personalization in creating mobile app experiences that customers will find subscription-worthy.   Getting App-solutely Personal Truly personalized mobile app experiences — the kind that lead to more paying subscribers — are cumulative, in that a lot of pieces must be in place to get it right.   It starts by delivering the right message to the right user. It needs to be sent on the right channel (yes, even with mobile apps, other channels...

---

### High Street Shake Up: How John Lewis Is Adapting to the Changing Retail Landscape

> Retailers have learned vital lessons from the digital shift, one of which is that in-store and online are more closely linked than they’d thought.

- Published: 2021-04-08
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/high-street-shake-up-how-john-lewis-is-adapting-to-the-changing-retail-landscape/
- Categories: General, Thought Leadership
- Tags: data, personalization, retail
- Translation Priorities: Optional

John Lewis & Partners are closing eight more stores, after announcing last July that they would close an initial eight stores throughout the UK. This new round of permanent closures comes after the high-street retailer recorded its first annual loss (£517 million) ever in 2020. In a press release, Sharon White, Chairperson of the John Lewis Partnership, stated, “The high street is going through its biggest change for a generation, and we are changing with it. Customers will still be able to get the trusted service that we are known for — however and wherever they want to shop. ” First opened in 1864, John Lewis has come to be known for their world-class customer service, and many customers of the prestigious brand travel to visit their stores. But in less than a year, the retailer has chopped about a third of their stores in the UK. "There is no getting away from the fact that some areas can no longer profitably sustain a John Lewis store,” White said. Despite the 34 John Lewis stores that will begin reopening on April 12, what does this mean for the brand going forward? How will they prevent further closures? And how will they engage customers both online and in-store?   Why John Lewis Stores Won’t Reopen The unraveling of the John Lewis empire of stores has been developing for a few years, even after record revenue gains in 2019. The ongoing digital transformation that brands have invested in for many years now continues to...

---

### What is an Omnichannel Customer Engagement Strategy?

> Creating an omnichannel customer engagement strategy is key for your brand to deliver a seamless, cross-channel customer experience and remain a successful competitor in your industry. Learn more.

- Published: 2021-04-07
- Modified: 2024-03-06
- URL: https://emarsystest.com/learn/blog/omnichannel-customer-engagement-strategy/
- Categories: Guides
- Tags: omnichannel, omnichannel customer engagement, omnichannel marketing
- Translation Priorities: Optional

Table of Contents Definition: Omnichannel Customer Engagement What is an Omnichannel Customer Engagement Strategy?   The Challenges of Omnichannel Customer Engagement Creating Consistency Across Channels Unifying Omnichannel Customer Data Facilitating Effective Communication Personalizing the Customer Experience The Benefits of an Omnichannel Customer Engagement Platform Unified Customer Data Unified Customer Profiles for A More Personalized Experience Customer Segmentation Increased Customer Retention & Customer Loyalty How to Create a Successful Omnichannel Customer Engagement Strategy 1. Determine Which Channels Your Customers are Using 2. Map Your Customer Journey 3. Match Your Content With the Appropriate Channel 4. Provide Cross-channel Customer Support 5. Invest in Your Marketing Stack The Future Is: Omnichannel Customer Engagement Strategy Final Thoughts Not long ago, retail was simple. Customers interacted with brands through mass-market advertising and TV commercials. They went into the physical store to make purchases and called into businesses to place their orders. Digital communication technologies, such as the Internet, social media, and email, have completely changed the game. Today, consumers can shop from a multitude of channels including web, mobile, brick and mortar storefronts, and more. The digital and physical worlds have collided and customers have grown to expect an omnichannel experience. In this day and age, brands can no longer solely rely on the quality of their customer service to make sure their customers keep coming back. Now, brands must focus on consistently engaging with their audiences across multiple channels. By providing multiple ways for customers to interact and engage with your brand, you are enhancing...

---

### What is First-Party Data? A Complete Guide

> First-party data is any information collected directly from your audience or customer base. Learn more about the different types of customer data and how to use them.

- Published: 2021-03-24
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/blog/what-is-first-party-data/
- Categories: Guides
- Tags: first party data
- Translation Priorities: Optional

Historically, digital marketers have relied upon first-, second-, and third-party customer data to personalize content and anticipate customer needs, but with Google phasing out third-party cookies by 2022 and customer data regulations on the rise, what's a marketer to do? 
The answer lies in first-party data.

Table of Contents What is First-Party Data What is the Difference Between First-, Second-, and Third-Party Data A Definition of Second-Party Data A Definition of Third-Party Data Examples of First-Party Data How is First-Party Data Collected How is First-Party Data Used Benefits of Using First-Party Data How to Develop a First-Party Data Strategy Inventory Existing Customer Data Determine Your Data Needs Gather and Collect Data Leverage a Customer Engagement Platform or CRM Test, Measure, and Refine Final Thoughts The customer data landscape and how to create personalized experiences for consumers is a major discussion in the current day and age. While customers expect content to be tailored to their preferences and needs, they’re also demanding greater transparency and control over how their personal data is used.   Historically, digital marketers have relied upon first-, second-, and third-party customer data to personalize content and anticipate customer needs, but with Google phasing out third-party cookies by 2022 and customer data regulations on the rise, what’s a marketer to do?   The answer lies in first-party data. What is First-Party Data? First-party data is any information collected directly from your audience or customer base. There are many advantages of using first-party data and value that this data can offer. First-party data provides the most quality insights into your audience so you can create a personalized experience for users, improve the retargeting strategy to better performance, and predict future trends.   First-party data is top quality when compared to other forms of customer data for several reasons... .

---

### Every Channel Is In Play: Why Omnichannel CX is Fundamental for Retail Marketing

> Learn why omnichannel CX, and the ability to deliver seamless 1:1 experiences across all touchpoints, matters for driving business results.

- Published: 2021-03-18
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/why-omnichannel-cx-is-fundamental-for-retail-marketing/
- Categories: Actionable Insights
- Tags: omnichannel marketing, retail
- Translation Priorities: Optional

You’d be hard-pressed to find a single-channel shopper these days.   E-commerce is rapidly growing, and customers are leaning into the ease and convenience of digital channels — web, mobile, apps, and more. The handful of traditionalists who previously would only shop in a brick-and-mortar store likely gave up those traditions once the pandemic hit, and online shopping became the best (or only) option.   There’s no going back. Customers are now shopping on more channels than ever before, and the majority prefer these channels. And with stores re-opening around the world, in-store shopping is coming back in full swing. Every channel is in play, and to the customer, no matter where they shop, it’s all the same brand experience. So your retail marketing execution must consider all channels.   To deliver on these expectations, keep customers satisfied, and drive business results for your retail brand, you must provide customers with seamless, continuous, and personalized experiences across all touchpoints. This requires you to make omnichannel CX a fundamental marketing priority.   If Your Brand Experiences Aren’t Omnichannel, It’s a Customer Disservice Imagine you craft an email that’s perfectly personalized; totally tailored to a customer’s specific needs and interests. But then what if that email goes straight into the customer's junk email account that they set up exclusively for unwanted marketing messages, and they hardly ever check it? That single-channel communication was ineffective. Or imagine your website shows banners featuring highly personalized product offers when a customer visits, but when that same customer engages with...

---

### Revenue Analytics, the Best Way to Measure and Drive Profitable Results

> Revenue analytics not only shows you which campaigns work best on which segments, but it drives revenue as well. Learn more about leveraging this powerful tool.

- Published: 2021-03-11
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/
- Categories: Thought Leadership
- Tags: e-commerce, first-party data, retail, revenue analytics
- Translation Priorities: Optional

2020 was a boom year for online shopping. By January 2021, 4. 66 billion people were using the internet, up 316 million (+7. 3%) YoY, but with such huge increases in e-commerce, marketers are under greater pressure to deliver results. Forrester estimates that most brands will increase the volume of their marketing messages — email, SMS, push, etc. — by 40% in the coming year. Changes in privacy will impact bottom lines, and many brands are slashing marketing budgets. In addition to revenue growth goals, the increasing pressure on marketers demands efficiency, agility, and the ability to track performance.   Analytics makes the difference between guessing and knowing which campaigns work on which segments, and revenue attribution tells you exactly how marketing activities generate sales.   Revenue attribution has traditionally been used in paid marketing, where growth marketers use tools such as Google Ads or Facebook to attribute sales to ads. Last year, Emarsys released Revenue Analytics — a daily report that calculates and attributes sales to push, SMS, and email campaigns in your omnichannel strategy. This allows you to: Identify and optimize your top revenue-generating campaigns and programsShow management the revenue impact of your SMS, push notifications, and email campaignsSee which lifecycle segments make purchases from email, SMS, and push campaigns The Revenue Analytics report is built on the Revenue Attribution Service that shows — at a glance — the overall impact of your customer engagement strategies and highlights the automation programs and campaigns that deliver the most revenue to your business. Pressure...

---

### Loyalty Is More Than Points and Prizes — Create Lasting Relationships and Increase CLTV

> Customer loyalty programs built solely on points or rewards won’t last in the Age of Experience. Brands must build real relationships.

- Published: 2021-03-03
- Modified: 2021-09-20
- URL: https://emarsystest.com/learn/blog/create-customer-loyalty-lasting-relationships/
- Categories: Actionable Insights
- Tags: customer loyalty, loyalty
- Translation Priorities: Optional

Loyalty means much more than just discounts and free gifts. Customer loyalty programs built solely on points, and price promos won’t last in the Age of Experience. 

Loyalty means much more than just discounts and free gifts. Customer loyalty programs built solely on points, and price promos won’t last in the Age of Experience. Brand interactions that stick out are the ones that cultivate ongoing connection, built on meaningful relationships. Retention-minded marketing teams are taking loyalty to the next level — from a nice-to-have concept to a well-defined, self-sustaining, revenue-driving program — by offering multi-pronged value for opted-in members. So, it’s time to ask: what kinds of experiences can you offer your customer in return for being loyal to your brand? Let’s break down four of my favorite tactics to integrate in a well-rounded customer loyalty program in 2021. Bring Customers into Your Loyalty Program In 2021, loyalty will be built on depth of value, not giving steeper discounts. But in order to create that foundation, you ‘ll need to get customers to join. Any successful loyalty relationship begins with a genuine first impression — from the moment of opt-in. My favorite local smoothie and acai shop retargets customers who are likely to become a member with non-invasive invitations to join the club. Once brand trust is established, the customer is willing to check out the offer and share their private data in exchange for the promise of personalized value. Now, the stage has been set for ongoing relationship building. Frutta Bowls has a good understanding of who their customer is, what they like, frequency of purchase, and more. What else could they — and your team...

---

### The Value Exchange: What Are You Giving Customers in Exchange for Their Data?

> Marketers must earn the right to use customer data. Get tips on what brands should do to earn the right to customer data.

- Published: 2021-02-17
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/blog/the-value-exchange-what-are-you-giving-customers-in-exchange-for-their-data/
- Categories: Actionable Insights
- Tags: customer identification, e-commerce, first-party data, retail
- Translation Priorities: Optional

Among the many shifts we saw last year, the monumental increase in data collection is perhaps the most remarkable with long-ranging impact. Brands saw more new customers than ever before, lending even more value to first-party data and even zero-party data, vital resources that enable 1:1 interactions and personalized journeys for each customer. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. Yet fewer than one out of three brands and other data professionals are actively testing or investing in new data solutions. So what do marketers need to focus on most now to maximize the value of customer data? More Data Collected in 2020 Emarsys research has revealed that 79% of the businesses collected more data on new customers in 2020 than ever before, and analyzing all that new information will give you insights into what customers prefer or feel about your brand. Matt Nolan, Senior Director of Product Marketing for Marketing, AI, and Decision Sciences at Pega, sees the importance of insightful, behavioral data: “Where the market is now is empathy; trying to really understand the customer, put yourself in their shoes. What’s changed is the availability and velocity of data. There’s a constant stream of information from the customer to the brand that gives them signals that can be interpreted to figure out if there’s a way they can help you, support you, or market to you. It’s not...

---

### Lounge Underwear Sees Big Wins by Putting Customer Experience First

> Data is the lifeblood of personalization, and e-tailer Lounge Underwear leveraged the 2020 boom in data collection to serve up an excellent customer experience.

- Published: 2021-02-12
- Modified: 2022-01-07
- URL: https://emarsystest.com/learn/blog/lounge-underwear-wins-on-the-customer-experience/
- Categories: Actionable Insights, General
- Tags: e-commerce, e-commerce growth
- Translation Priorities: Optional

2020 was a year of tectonic change in digital marketing, and the massive growth in online shopping continues to drive e-commerce brands to beat out competitors on customer experience alone. Recently Payal Hindocha, Vertical Product Marketing Manager at Emarsys spoke with Arron Kooner, Head of Customer Communications at Lounge Underwear. The online clothing company is growing fast — sales are up 250% YoY so far in 2021 — and engaging communications is a central part of their strategy. Relevant Content and Communications As many brands learned in the last year, consumers rely on online shopping when traditional stores and services are closed or limited. The key for brands is a strong web experience founded on personalization. There’s little excuse for sending irrelevant messages, unnecessary discounts, or recommending products a customer has never shown interest in. Lounge Underwear has focused deeply on this across multiple channels: Plugging It All into the Customer Experience Since great personalization is the key to a great customer experience, the most successful e-commerce brands have leveraged all the data they collected in 2020 to provide that great experience. But there’s a lot to orchestrate to seamlessly pull that experience off. Customer-First Tech to Drive the Whole Thing The tech stack is the physical backbone of your brand’s shopping experience — but to drive engagement long-term, not just any tech will suffice. It must take all the data your brand generates at every touchpoint, place it in a single platform accessible to the entire brand, and glean...

---

### What the iOS 14 Update Means for Marketers and Facebook Advertising

> The death of cookies may bring a much-needed breath of fresh air to how we track customer behavior and gather data to provide the ultimate shopping experience.

- Published: 2021-02-01
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/what-the-ios-14-update-means-for-marketers-and-facebook-advertising/
- Categories: General, Thought Leadership
- Translation Priorities: Optional

The impending doom of cookies has arrived. While Safari and Firefox already block third-party tracking cookies, Google plans to phase out cookies by 2022. Between those two events, Apple will update their latest iOS version in early 2021 to give consumers more control of who gets to use their data and what’s done with it. While revolutionary for customers, the Apple update profoundly impacts every brand who advertises through Facebook — the Pixel is no more. Marketers will no longer be able to rely on Facebook’s ad-tracking Pixel for data collection and optimization. Without a way to track performance, customer relationships may suffer — some predict that sales through personalized ads may drop as much as 60% as the update is rolled out and enforced. $20 billion in annual revenues for third-party advertising is at stake. The industry is up in arms, many believing that brands will be forced to adopt a system that reintroduces inefficiency and less effective targeting. For many years now, marketers have been getting closer to 1:1 personalization than ever before. We’ve developed ways to use data to deliver the experience shoppers want and deserve. In that context, the imminent iOS update seems to be a major setback. However, before we panic, let’s take a look at what we know so far about the iOS 14 update, how this impacts Facebook advertising as a way to connect with customers, and how brands can prepare for yet another colossal upheaval in digital marketing. What’s Changing in iOS...

---

### Bingewatch TV: Customer Engagement Strategy Presentations

> Enjoy a series of SAP Emarsys’ 1-minute or less video presentations about customer engagement strategies that work. Watch Bingewatch TV.

- Published: 2021-02-01
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/blog/bingewatch-tv-customer-engagement-strategy-presentations/
- Categories: Customer Stories
- Tags: customer engagement
- Translation Priorities: Optional

Today’s most successful retail and e-commerce brands have realized that putting the customer at the center of everything they do is not just good marketing. It’s essential for driving growth revenue, which makes having the right customer engagement strategy business critical.   Start by evaluating your current customer engagement strategy. Determine what’s working, what’s not, and whether it’s built to properly serve the needs and desires of your customers. This process includes studying and learning from — and modeling after — successful peers and the advice of thought leaders in your industry. But if you’re like most marketers, you’re also pressed for time. Enter Bingewatch TV, our hand-picked selection of binge-worthy marketing insights, providing you the answers to questions on customer engagement, marketing data, strategy, omnichannel, loyalty, and more. Here’s a preview of the quick-hit actionable tips and insights you’ll find in the Customer Engagement Strategy playlist on Emarsys Bingewatch TV.   Using Data & Storytelling to Drive Marketing Success  In this video short, Using Data & Storytelling to Drive Marketing Success, we hear from Allie Donovan, Director of Email & Retention at Brooklinen, as she discusses the importance of storytelling and leveraging functional data to increase customer engagement and drive marketing success. Immerse Yourself in Customer Engagement Strategy   On Emarsys Bingewatch TV, we offer continuously updated streams of bite-sized but satiating video clips featuring brand and industry experts on customer engagement. In addition to the clip above, here are some of the many customer engagement strategy presentations you’ll find: How to...

---

### How to Retain More First-Time Buyers with the Data You Collected over the Holidays

> Armed with all the data you collected over the holidays, here’s 3 ways to connect with your buyers and turn them into repeat customers. Learn more.

- Published: 2021-01-19
- Modified: 2023-04-11
- URL: https://emarsystest.com/learn/blog/how-to-retain-more-first-time-buyers-with-the-data-you-collected-over-the-holidays/
- Categories: Actionable Insights
- Tags: brand loyalty, customer engagement in digital marketing, customer loyalty
- Translation Priorities: Optional

Imagine owning land with an ocean of oil underneath – millions of dollars under your feet, waiting to pour into your hands... yet you don’t have the costly equipment to drill and extract it.   But one of the well-known petroleum companies hears about your oil and shows up at your front door with a contract, guaranteeing a sizable monthly royalty for what they take from your land.   You sign it over... and the money rolls-in. This is what many brands do with their customer data. These companies collect information such as past purchases, email click-through rates, in-app behavior – and much more – through various martech solutions that house data in separate siloes, making it very difficult to achieve omnichannel marketing success.    Data is the new oil and using one platform to connect your brand’s data to create engaging customer connections across any channel in real time is vital.   This unified approach allows a company to understand customers, form lasting relationships, and incentivizes buyers to remain loyal.    Loyalty and Relationships Loyal customers  make up roughly 20% of a brand’s audience... but they provide up to 80% of the revenue.   Here’s another eye-opening statistic: Loyal customers spend 67% more on products and services than new buyers, and it’s 5x easier to keep your current customers v. s. trying to acquire new ones. Keeping loyal customers happy is in your best interest... but beyond creating a loyalty program, how do customers become loyal? Why Loyalty Is More than Just an App Loyalty goes...

---

### 3 Ways to Create Long-Term Customer Loyalty with First-Time Seasonal Buyers

> Turn first-time seasonal shoppers into repeat buyers with these three expert tips for 2021. See what top retailers are doing differently. Read more!

- Published: 2021-01-06
- Modified: 2023-04-10
- URL: https://emarsystest.com/learn/blog/create-loyalty-first-time-seasonal-buyers/
- Categories: Actionable Insights
- Tags: customer loyalty, customer retention, retail
- Translation Priorities: Optional

Turn first-time seasonal shoppers into repeat buyers with these three expert tips for 2021. See what top retailers are doing differently.

It’s estimated that 1. 8 billion people around the globe purchase products online. Over the holidays, the vast majority of online sales likely came from anonymous first-time buyers of your brand. That’s a lot of new data. If you want to turn your unknown buyers into active brand advocates, the best thing you can do is move those individuals into your customer engagement programs and provide personalized experiences. These steps will help rise above your competition as you engage and build deeper relationships with your customers. The way consumers browse and buy from brands may be forever altered post-pandemic. It’s vital you  remain innovative with campaigns, content, and nurturing to keep pace. For example, what’s your plan to re-engage first-time buyers so they return over and over? Let’s break down three ways that today’s most successful and innovative brands are getting new, first-time holiday shoppers into the broader lifecycle to ultimately become loyal, returning customers. 1.    Focus on Value, Not Volume, with Loyalty or Subscription Programs The transition from sporadic, transactional-based interactions to customer-focused educational membership platforms is a paradigm shift many successful brands are making in 2021. Loyalty programs have a host of benefits and almost no cons. From a consumer standpoint, they’re based on value, not volume of messages. Loyalty programs are selective, not interruptive. For marketers, they foster engagement, create loads of usable data, and spur more purchases at a higher AOV. In addition to exclusive content and access to a members-only community, loyalty programs encourage repeat brand...

---

### G2 Winter 2021 Report Is Here (and SAP Emarsys Is a Leader Again)

> G2 users gave the SAP Emarsys Customer Engagement Platform high scores for ease of use, easy admin, and best overall usability. Find out what SAP Emarsys can do for your marketing team.

- Published: 2020-12-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/g2-winter-2021-report-is-here-and-emarsys-is-a-leader-again/
- Categories: Thought Leadership
- Tags: G2
- Translation Priorities: Optional

G2 is an acclaimed peer review site that collects reviews from clients all over the world. The review platform has positioned Emarsys highly this winter. Why did G2 give us top honors? It’s because of our amazing clients we are honored to work alongside each and every day. We are here to make their lives easier, listen to their concerns, and adjust accordingly to meet and, hopefully, exceed their requests.   In the spirit of the holidays we wanted to take time out to give a big “THANK YOU” to you, our clients, who made this possible.   Take a look at some of the phenomenal reviews from our clients below.   Awarded to Emarsys The feedback and reviews from Emarsys clients who use our customer engagement platform within their company are phenomenal.   Because of this great feedback, G2 presented Emarsys with the following awards this winter: Leader Winter 2021Leader Enterprise Winter 2021Leader Europe Winter 2021Leader Mid-Market Winter 2021Leader Small Business Winter 2021Easiest Admin Enterprise Winter 2021Best Relationship Winter 2021Best Usability Winter 2021High Performer Latin America Winter 2021High Performer Small Business Winter 2021 Why Clients Gave Us Raving Reviews Looking over some of the reviews, several stand out in their mention of ease of use, easy admin, and best overall usability when working with the Emarsys platform and interacting with Emarsys team members.   "The simple and intuitive user interface makes it easy even for inexperienced users. You can create a campaign in a few steps or send a notification to your app users...

---

### 20 Must-Read Marketing & E-Commerce Articles from 2020

> We curated 20 of the most compelling retail, e-commerce, and martech posts from around the web from the past year. Learn more.

- Published: 2020-12-16
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/20-marketing-articles-2020/
- Categories: Innovative Perspectives
- Tags: marketing strategy, retail e-commerce
- Translation Priorities: Optional

The past few years, we’ve done round-up posts (2017, 2018, 2019) to share some of our favorite articles of the year. We’re following suit this year to share several of the most informative, eye-opening pieces of a crazy 2020. Whether for those fireside evenings over the holidays, or those long cross-country flights, here’s 20 posts sure to get you set to take on 2021 with a renewed focus. Customer Centricity & Marketing Innovation In 2020, marketers were forced to become customer-centric. We saw a few patterns emerge here: a re-focus on nurturing existing buyers/subscribers, using AI for personalization, and optimizing content/campaigns with tech. How to Measure the Value of Your Subscribers (CMI)How to Reduce Customer Effort Before it Can Build Up (CustomerThink)13 Email Marketing Mistakes to Avoid for Better Engagement (Orbit Media)Top 20 Landing Page Design Examples for 2020 (MarTech Advisor)The AI Advantage: How Artificial Intelligence Is Helping Retailers Keep Up with CustomersHow AI Adoption is Revolutionizing Digital MarketingHow Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly WantHow Top Brand Marketers Unify Data and Break Down Silos to Drive Business Results Changes to Facebook, Google, iOS, Web Browsers, and Third-Party Cookies Cookies will be going away into 2021-’22 and as data privacy concerns continue to mount, marketers have begun to realize the potential of owned first-party data. What You Must Know about Zero-Party Data and Major Changes to Facebook Ads & Third-party CookiesWhat’s at Stake for Businesses in 2021 as Customer Identification & Online Tracking...

---

### 5 Retail Marketing Insights to Keep You Ahead of the Curve in 2021

> Retail marketing experts share 5 insights that can help brands drive customer growth and increase revenue in 2021. Learn more.

- Published: 2020-12-15
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/5-retail-marketing-insights-to-keep-you-ahead-of-the-curve-in-2021/
- Categories: Actionable Insights
- Tags: marketing strategy, retail digital strategy
- Translation Priorities: Optional

2020 taught us that a plan is simply a plan, a best-guess strategy, yet still susceptible to unpredictable changes. And now planning is in full swing for 2021. Here’s when turning to the experts helps. In a recent episode of Ink Tank, Movable Ink’s vodcast series for digital marketing leaders looking to excel in today’s ever-changing environment, Ross Williams (VP Retail, Emarsys) sat down with Becki Francis (Associate Director Client Strategy, Retail, Movable Ink) to discuss insights and tactics retail marketers can use to deliver results in 2021. Here are five takeaways from the episode to help you stay ahead of the curve in 2021 and accelerate business outcomes. 1. Focus on Moving Forward, Not Looking Back When COVID-19 first hit in early 2020, there was massive confusion. Brands were struggling to adapt to the situation, particularly when there was so much uncertainty in terms of lockdowns, social distancing, and government guidelines. No one knew how severely business would be impacted.   But for 2021, leading retail marketers are shifting the conversation away from, “What impact is COVID-19 having on our industry? ” to the more important (and business-critical) question: “How do we move forward and ensure our business is successful, no matter the circumstance? ” This will require digital marketers to really hone in on how the business is performing, how the individual channels are performing, and how customers are shopping. Then, they can turn any insights gleaned into actionable next steps. 2. Navigate the Unpredictable Future with a Truly Omnichannel Approach...

---

### Frasers Group Deepens Personalization with AI Stylist for Sports Direct

> UK retailer Frasers Group has launched SAP Emarsys AI Stylist, providing a level of personalization that beats even Amazon. Find out more here.

- Published: 2020-12-07
- Modified: 2023-04-10
- URL: https://emarsystest.com/learn/blog/frasers-group-deepens-personalization-with-ai-stylist-for-sports-direct/
- Categories: Customer Stories
- Tags: AI, AI stylist, automated personalization, Automated stylist
- Translation Priorities: Optional

Even if your brand had a solid e-commerce strategy in place before the pandemic, you would still be struggling to ramp up 5 years’ worth of e-commerce growth in less than a year. Everybody’s vying online for the same customers, and they’re competing at delivering a memorable, omnichannel customer experience (CX). Not discounts, low prices, or free shipping — experience is what consumers are voting for with their dollars this year. The key ingredient is personalization. However, there are varying degrees, and brands need far more than the bargain basement features like first name, last name, and basic demographic data to get it right.    UK fashion retailer Sports Direct, managed by their parent company Frasers Group, has just proven that not only is it possible to significantly improve the CX in a short period of time, but with the right personalization tools — like the Emarsys AI Stylist — a retailer can offer the same high-caliber experience online that customers once had in-store. Shifting to Digital and Amping Up Personalization at the Same Time Like so many retailers around the world, Frasers Group suffered when the pandemic hit, forcing them to close brick-and-mortars, their main source of revenue. Sound familiar? The brand had to act quickly and furloughed employees, a harsh yet necessary measure to survive, but that made things twice as hard: Frasers Group and Sports Direct had to reclaim their revenue stream as consumers flocked to digital channels, and they had to do it with a smaller team... .

---

### How SAP Emarsys Powered a Digital-First Black Friday for Leading Retailers

> Black Friday 2020 was unlike any other Black Friday before. Will it remain this way going forward? What are some top ways to connect with customers? Find out more here.

- Published: 2020-12-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/how-brands-used-emarsys-this-black-friday/
- Categories: Actionable Insights
- Tags: black friday
- Translation Priorities: Optional

We've never seen a Black Friday like the Black Friday of 2020. The rush to the shops and the delight in finding that one thing you really wanted before it left the shelves didn’t happen this year... at least, not in person. With some major US retailers deciding not to open their doors at all over the Thanksgiving weekend and lockdowns still in force across Europe, 2020 was the first ‘digital-first’ Black Friday the world has seen. In fact, Emarsys’s own Vienna data center bandwidth was doubled last week, just to cope with the anticipated demand. With such an influx of consumer activity, how did brands maximize the opportunity to take on new customers and keep them? How has Emarsys provided organizations with the tactics, technologies and tools they needed to encourage customer engagement, retention and loyalty? Looking at Emarsys platform usage data from the week running up to Black Friday and including the big day itself, there are three key things we can take away: 1. Agility and Personalization Are on the Rise According to data from the Emarsys platform, retailers sought to be more agile and personalized in their digital campaigns this Black Friday, Real-time event triggers (digital campaign triggers based on individual customer behavior) were up a staggering 177% to 189 million, while segment executions (campaigns aimed at different audience segments) were up to by 29% to 14. 6 million. These brands were effectively looking to target their customers with the right messages at the right time through...

---

### What You Must Know about Zero-Party Data and Major Changes to Facebook Ads & Third-party Cookies

> here are three different types of data marketers can access: zero-party, first-party, second-party, and third-party. See what you must do to gain a complete, 360-degree view of your customers and connect with them in meaningful ways.

- Published: 2020-11-25
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/what-you-must-know-about-zero-party-data-and-major-changes-to-facebook-ads-third-party-cookies/
- Categories: Actionable Insights
- Tags: digital marketing, first party data, zero party data
- Translation Priorities: Optional

As discussed in a previous post, Apple’s Safari and Mozilla’s Firefox now block third-party cookies, and Google will be doing away with third-party cookies by 2022, thus limiting the data previously needed to further target customers.   The movement toward data that allows marketers and advertisers to truly understand customers has arrived. In fact, many who’ve adopted this marketing method have found great success, especially during the pandemic.   Let’s take a look at the different types of data and how dynamic data points can be used to connect with customers.   Data Differences: Zero, First, Second, and Third  There are four major types of data that marketers can leverage in order to connect with customers:  Zero-party data: this information is a more detailed version of first-party data and addresses such things as communication preferences (for example, a customer stating they’d like to receive a weekly newsletter).  First-party data: this is your own data – customers’ purchases, interactions on your site, within your app, email CTR, and more. Second-party data: this is data that was another company’s first-party data that they’ve either sold or shared. Third-party data: this is data from outside your organization and typically collected by web cookie tracking from multiple sources such as browsing and advertising. The Data Needed to Connect with Customers What would happen if customers were willing to give you information to gain a more personalized service? Because of the information they share with you, customers may feel more as if they were in your store rather than shopping online.  ...

---

### Why Moving to First-Party Data Now Will Give Your Brand a Competitive Advantage

> Learn why increased regulations in customer data protection presents an opportunity for marketers to turn their use of first-party customer data into a competitive advantage through better customer experiences.

- Published: 2020-11-19
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/why-moving-to-first-party-data-now-will-give-your-brand-a-competitive-advantage/
- Categories: Actionable Insights
- Tags: customer data, data privacy, first party data
- Translation Priorities: Optional

In case you haven’t heard — or if you’re immune to the virality of digital marketing’s latest hot topics — Apple’s recently released iOS 14 includes a whole host of privacy controls and the capacity to “limit how much of personal data is shared with companies” (Forbes. com), notably with “opt-in for IDFA,” set to be switched on in 2021.    Although it’s arguably a striking blow to advertisers, data privacy is simply part of the changing tide of stricter regulation that we’ve seen over the past few years, notably with GDPR in Europe, CCPA in the US, PDPA in Singapore, and more. Google’s announcement this year that third-party cookies (and therefore pixel tracking) will be eliminated by 2022 adds another element to the narrative. What does this mean for your brand? In order to better understand and serve your customers while driving business outcomes, you’ll want to move away from third-party data, and focus on first-party data. Actually, strike that — it’s not that you’ll “want” to move away. You’ll have to.   The good news is, the brands who’ve already embraced the move toward acquiring, storing, and utilizing first-party data for marketing have not only been able to build more compelling customer journeys and deliver better customer experiences, but they’ve also asserted a distinct competitive advantage over their competitors who have not fully leveraged and taken control of their first-party data.   Fully leveraging first-party data gives you a competitive advantage Until now, most brands primarily relied on third-party data...

---

### A Guide to Email Marketing Automation: Definition, Tools, and Strategy

> Email marketing automation is a strategy that allows marketers to send triggered, timed, and personalized emails to their subscribers when specific conditions are met. Explore tools, strategy tips, and more.

- Published: 2020-11-11
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/email-marketing-automation/
- Categories: Guides
- Tags: omnichannel, omnichannel customer engagement, omnichannel marketing
- Translation Priorities: Optional

After all these years, email remains an effective method for businesses to reach their target audiences. There are approximately 4. 03 billion people that use email today, and that number is expected to grow as high as 4. 6 billion users by 2025. For that reason alone, businesses should begin developing quality email marketing strategies and investing in email automation technology to amplify results. Email marketing automation is not a new trend, but it is a growing one. With email automation, marketers can send highly personalized emails to customers – ensuring the brand is catering to consumer needs, behaviors, and preferences by sending the right message at the right time – without the need for manual intervention. In this post, we will discuss what email marketing automation is, the benefits of automating emails, best practices, and more. What is Email Marketing Automation? Email marketing automation is the process of sending time- or action-triggered emails to customers using automation technology. Some examples include sending automated welcome emails when a customer signs up for an account, reminder emails when a visitor abandons their cart, or other product recommendation emails after a customer has bought an item from a website. Essentially, email automation takes the tedious tasks away from your email marketing to-do list, enabling you to focus your time and attention on value-added endeavors.   In addition, combining email automation and customer analytics can empower you to refine your targeting strategy – enabling you to target users based on behaviors, preferences, and previous purchases. In...

---

### Actionable Use Cases of How U.S. Retailers Are Making the Digital Shift

> Retailers continue to adapt to changes in consumer shopping preferences. Hear from leading brands about how they’re increasing engagement.

- Published: 2020-11-09
- Modified: 2023-11-01
- URL: https://emarsystest.com/learn/blog/actionable-use-cases-of-how-u-s-retailers-are-making-the-digital-shift/
- Categories: Actionable Insights
- Tags: retail, retail e-commerce
- Translation Priorities: Optional

Digital shift. New normal. Changes in customer behavior. These sound like buzzwords until you look into use cases from leading retail brands over the last year. There may not be a “new normal” since normal continues to evolve, but there are actionable strategies that any retailer can leverage right now to meet customers in the channels they’ve chosen to shop through. Hear what guests from our recent Retail Renaissance event have to say about how successful retailers are adapting to the consumer shift to online. Personalization Runs on First-Party Data The key to engaging customers is personalization, and that demands good data. With a unified profile for every customer, brands can truly send the right offer at the right time to the most receptive customers. Omnichannel Targeting When retailers gather first-party data and build a single-view profile for each customer, those brands are ready to engage customers on any channel, mobile, web, social media, and yes, even in-store. Competing on Customer Experience All through the pandemic, we’ve seen discounts and pricing play a lesser role in how consumers determine which products they’ll buy. With the massive migration to online, the customer experience is the new arena where brands compete and where detailed customer data and an omnichannel presence come together to deliver the ultimate shopping experience, leading to increased CLTV, AOV, and loyalty.   Analytics Prove What Works The final part of retail customer engagement is analyzing the performance of your automated campaigns and then optimizing and fortifying your strategies. Without...

---

### What is Benchmarketing?

> Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success.

- Published: 2020-11-06
- Modified: 2024-11-07
- URL: https://emarsystest.com/learn/blog/what-is-benchmarketing-2/
- Categories: General
- Translation Priorities: Optional

There is no excerpt because this is a protected post.

This content is password protected. To view it please enter your password below:

---

### 5 Omnichannel Marketing Challenges (and How Successful Brands Have Overcome Them)

> Learn 5 common challenges that omnichannel marketers face and how leading brand marketers are solving them to drive revenue and growth for their business.

- Published: 2020-11-06
- Modified: 2023-07-26
- URL: https://emarsystest.com/learn/blog/five-common-omnichannel-marketing-challenges/
- Categories: How to
- Tags: omnichannel customer engagement, omnichannel marketing
- Translation Priorities: Optional

Retail hasn’t simply changed, it has evolved.   Thinking of retail as strictly brick-and-mortar or strictly e-commerce seems antiquated. Now, brands know that customer engagement happens in-store and online -- wherever, whenever, and however the customer chooses. It’s marketing’s responsibility to help increase growth and revenue by engaging customers and delivering true 1:1 personalized experiences across any and all channels.   In other words, it’s marketing’s job to improve the bottom-line for the business using omnichannel marketing.   Some marketers may say, “easier said than done,” and they may have a list of pain points that prevent them from rising to the challenge and driving business results. However, the most successful brand marketers would beg to differ.   In this quick guide, we’ll look at 5 common challenges that marketers face, and how some of today’s leading brand marketers have solved them.   #1. “How can I deliver the right message, at the right time, to the right customer? ” Today, sending the same one-size-fits-all message across every channel at the same time is easy. Some of the most basic tech stacks can accommodate this. But a one-to-many approach is not nearly as effective as delivering a personalized 1:1 message to a customer on the channel they prefer, and at the moment when it could make the most impact. So how do you deliver the right message, at the right time, to the right customer? Solution: Unify all your data into a single source within your customer engagement platform. Bringing all your data into one single...

---

### It’s Official! SAP Emarsys Is Now Part of the SAP Family

> SAP Emarsys officially joins SAP as part of the SAP Customer Experience portfolio. SAP Emarsys CEO Ohad Hecht shares his thoughts and reflections.

- Published: 2020-11-05
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/emarsys-joins-the-sap-family/
- Categories: General
- Tags: customer experience, emarsys, SAP
- Translation Priorities: Optional

It’s my great pleasure that Emarsys is officially part of the SAP family! For all of us at Emarsys, this is a very special day. We couldn’t have done it without the hard work and dedication of the entire Emarsys team, as well as our incredible clients and partners.   Although it’s a moment to celebrate and be excited for what’s to come, it’s also an important opportunity to reflect on where we started, where we are today, and where we will be in the future. Where We Started I recently celebrated my 10-year anniversary at Emarsys. During this time, technology has certainly advanced, and the landscape of our dynamic industry has gone through incredible change. Over the years, I’ve seen companies have great success, some that have simply come and gone, and others that have evolved into something completely new. But I noticed a consistent theme in the companies that have lasted and made their mark: they always have a strong vision and company culture.    Since the day our company was founded by Josef Ahorner, Hagai Hartman, and Daniel Harari in Vienna, Austria, we’ve had a pure vision, which is to enable brands to deliver personalized and consistent interactions across all channels that drive measurable outcome quickly, while keeping an unwavering commitment to our clients’ success. We’ve been able to achieve this through innovation in digital marketing and a dedication to helping clients deliver the best customer experiences possible. Moreover, we’ve always sought out the best and brightest talent, individuals...

---

### 10 Retailers Share Tips & Tactics for Retail Success in 2021

> The future of retail marketing, customer engagement, and omnichannel commerce is poised for big change. Here's 10 predictions and expert quotes. Read more.

- Published: 2020-10-30
- Modified: 2021-02-23
- URL: https://emarsystest.com/learn/blog/future-retail-2021/
- Categories: Innovative Perspectives
- Tags: future of marketing, retail e-commerce
- Translation Priorities: Optional

There’s a growing realization among marketers in the retail space that things will never be the same again. It’s as if 2020 marked some kind of major transition point after which the fabric of retail, online commerce, and brand marketing itself will have forever shifted. We’ve all heard the rumblings — about machine learning, AI, VR/AR, IoT, chatbots, digital assistants and more — but we wanted to know what a global panel of in-the-weeds retail leaders foresee for 2021 based on the more recent pandemic... real talk, no gimmicks. Here’s 10 examples of how industry leaders have been evolving, innovating, and continuing to find new ways to drive revenue. 5 Marketers on How to Level Up and Regain Lost Revenue into 2021 from Dakota Davis Where is Customer Engagement Going? Customer engagement marketing is at the core of everything we do as marketers. What do we need to know for 2021? Simplification, agility, and change management “We’re now API-driven, that ultimately allows us to plug and play new vendors, try things out — if we don’t like it we can throw it out... This allows us to scale and move with speed... We don’t really know where we’re going to be in three months time... You’ve got to be ready to change, that’s part of the digital transformation... ”Tho​mas Tregelles, Digital Director, Frasers Group Maximizing revenue during the 2020 holidays “ navigating a bigger peak than ever... converting more and more of those customers who shopped online for the first...

---

### How Top Brand Marketers Unify Data and Break Down Silos to Drive Business Results

> Learn how unifying customer data and breaking down data silos helps marketers achieve a single view of their customer, leading to better business outcomes.

- Published: 2020-10-21
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/how-top-brand-marketers-unify-data-and-break-down-silos-to-drive-business-results/
- Categories: How to
- Tags: customer data, customer data platform, unified customer profile
- Translation Priorities: Optional

For years, industry soothsayers have been predicting the vital role that martech will inevitably play in the future of consumer marketing. And although the premonition has come true, and having the right marketing technology is essential, the conversation is old news — most marketers already know this and have made great inroads in incorporating martech solutions within all aspects of their outreach to achieve omnichannel marketing success. However, the top-performing marketers, and the brands with the greatest success, have already seen the next “big thing” in marketing: data. Data is the new oil. It is a powerful fuel that drives your most important, impactful, and revenue-generating marketing efforts, particularly when it comes to omnichannel marketing and delivering the 1:1 personalized experiences customers demand and deserve. But none of this happens until you organize, unify, and centralize your data in a way that allows it to be fully utilized.     During our Retail Renaissance, we heard from global brand leaders and industry experts as they discussed how marketers can leverage data and break down data silos to achieve omnichannel success and accelerate outcomes for their business.   Here are five key takeaways we learned: 1. It Starts With “Connecting the Dots” For Total Tools, one of the biggest hurdles they faced in connecting with their customers and achieving the business results they needed was dealing with all of their siloed channel data.   Once they put all of their data into a single, centralized location, they were able to coordinate better communication with customers,...

---

### Retailers Engage More Customers by Simplifying Marketing Automation Across All Channels

> Automation is the best tangible way for retailers to engage a large number of customers through whatever channel they prefer and simplifies a brand’s ability to serve customers online and in-store no matter what is happening in the world.

- Published: 2020-10-14
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/retailers-engage-more-customers-by-simplifying-marketing-automation-across-all-channels/
- Categories: Customer Stories, General
- Tags: growing active customers, personalization, retail e-commerce
- Translation Priorities: Optional

Retail is seeing some of the widest changes in commerce ever, and while some brands have been hit with severe declines in brick-and-mortar traffic, many retailers are hanging in there by reinventing their customer experience to leverage the best of in-store and online data. Collecting data and identifying customers across today’s spectrum of channels is no small feat. The more complicated our world becomes, the more critical automation is for engaging customers across every channel they prefer and personalizing the way a brand speaks to the individual. But let’s hear what the experts have to say. Collect and Analyze Data to Fuel Automation Cross-channel identification of customers is one of the most important capabilities a retailer can have right now. Not only does it help brands match up customer data to build a complete profile (for personalization), but customer identification also saves money lost on reacquiring the same customer over and over whether in-store or online. Data and the Single Customer View The first-party data you collect is your most valuable asset because of all the ways it allows you to know the individual shopper. Feed Data into Your Growth Strategies Once you plug your data into your strategies and tactics, you can then glean the insights you need to expand your database and target more customers across more channels. Now with data-rich automations that drive your strategies, you can use customer insights to optimize active customer growth based on past behavior and new trends emerging in real time. AI-Driven...

---

### Retailers Looking for the Discount Sweet Spot This Black Friday

> Black Friday and Cyber Week have historically been the season of deals, but retailers should be wary of how deep those discounts are this year as the pandemic continues to impact how consumers shop.

- Published: 2020-10-07
- Modified: 2020-11-18
- URL: https://emarsystest.com/learn/blog/retailers-looking-for-the-discount-sweet-spot-this-black-friday/
- Categories: Actionable Insights
- Tags: discount, incentive, margins
- Translation Priorities: Optional

You don’t need a crystal ball to foretell a few things about Black Friday and Cyber Week 2020. #1) It will be unlike any shopping season we’ve seen before. (Walmart Plus launched on September 15th, ahead of the October 13th Amazon Prime Day kickoff. Target is now countering Amazon with its own Deal Days starting the same day). #2) In-store traffic will be different. (For example, Walmart, Best Buy, and Target will not be open on Thanksgiving Day 2020, and all will be leveraging curbside pickup and delivery. ) #3) Online sales will rise even more than they had pre-pandemic. (Last year, there was around a 20% uplift in online traffic as consumers spent $12 billion. ) What is uncertain is how changes in customer behavior will impact a brand’s incentive strategy. To ensure you don’t cannibalize your margins, a holiday incentive plan needs to carefully determine how much you’ll mark off each product, when you’ll mark it down, if you’ll cut it even deeper after a period of time, and most importantly, will your incentives still drive year-end profits? What is the Goldilocksian “just right” discount for Black Friday 2020? Black Friday Has Historically Been a Time to Acquire Customers Some business owners would say that no matter your discount strategy, deep incentives assault your bottom line — and can force you to sell a lot more volume to make up for the discounts. But if you’re focused on acquisition, discounts are actually a pretty reliable way to get new customers into...

---

### Why First-Party Data is the Holy Grail in a Cookie-Less World

> Forward-thinking marketers across the world are using first-party data as cookie-based tracking is on the way out. Read more.

- Published: 2020-09-21
- Modified: 2021-07-02
- URL: https://emarsystest.com/learn/blog/first-party-data-cookieless-world/
- Categories: Actionable Insights
- Translation Priorities: Optional

In part I of this series, we explained why cookies have traditionally been important for online advertising, and how the entire online ecosystem is basically reliant upon them. This article explores the application of first-party data and the value of retention across the lifecycle. Since cookies will be going away into 2021-22 as data concerns mount, brands need to find other means by which customer identification, customer identity management, and nurturing can happen. Enter: permission marketing, first-party data, and totally futureproof server-to-server integrations built with an omnichannel customer engagement platform. Online commerce is at the precipice of a new dawn — spurred by tracking concerns and new data privacy legislation across the world. New privacy laws and browser restrictions are also diminishing the precision and measurability of digital advertising while cluttering web experience with burdensome consent notices. Forward-thinking marketers across the world are beginning to consider alternatives to cookie-based tracking and disruptive web messages. The online ad space has become saturated with more data, more tracking, and more content. As described in PT I, cookies are everywhere. Cookies follow users around the web and track their every move. Most sites have thousands. Even those using only first-party cookies aren’t really operating in a vacuum because, as we explained, cookies are connected... all of them. The Internet is a web, a giant connected neural network where it seems like we’re all just chomping at the bit, quietly clawing to identify, hunt down, and capture unsuspecting consumers. Okay, that may be a...

---

### What’s at Stake for Businesses in 2021 as Customer Identification & Online Tracking Shifts

> As consumers clamor for greater ad transparency and control over personal data, advertisers need new ways to do better targeting armed with less.

- Published: 2020-09-17
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/customer-identification/
- Categories: Actionable Insights
- Translation Priorities: Optional

As consumers clamor for greater ad transparency and control over how their personal data will be used, advertisers need new ways to do better targeting armed with less.

The digital advertising space has officially been flipped upside down. Over the past 27 months, we’ve seen new regulations like GDPR (May 2018), the California Consumer Privacy Act (January 2020), and, most recently, Apple’s announcement of “opt-in for IDFA” (June 2020, will go into effect in September) redefine online identification, ad attribution, and customer matching across the globe. As consumers clamor for greater ad transparency and control over how their personal data will be used, advertisers need new ways to do better targeting armed with less. As the latest  Gartner Hype Cycle for Digital Advertising, 2020 put it, “Consumer brands face a growing trust crisis that threatens profitability and depletes brand value. As privacy regulations force brands to obtain advance consent for each instance of personal data processing, the risk of habitual declines threatens to deprive marketers of their ability to offer personalized services and anticipate customer needs based on observed behavior. ” Now Google is getting into the mix. Earlier this summer, the data giant announced that third party cookies – and thus pixel tracking – will be phased out by 2022. For brands that are reliant on the Google ad network, this could spell trouble. Google’s display network reaches 90% of internet users worldwide. So advertising on websites, news pages, blogs, Gmail, and YouTube, will all be affected. But the implications are more far-reaching than that alone. How Online Advertising Has Functioned The barrier of entry to start running online ads is the lowest it's ever been, as Google...

---

### Retail Adapts to the Digital Shift with Data-Driven In-Store Experiences

> Retail is still adapting to lower in-store traffic and changes in purchasing behavior, but by leveraging customer data, a brand can raise their in-store experience to keep engaging customers

- Published: 2020-09-15
- Modified: 2021-03-19
- URL: https://emarsystest.com/learn/blog/retail-adapts-to-the-digital-shift-with-data-driven-in-store-experiences/
- Categories: General, How to
- Tags: e-commerce growth, retail e-commerce
- Translation Priorities: Optional

Retailers are still adapting to the economic fallout of the pandemic, paying especially close attention to how they can migrate parts of their in-store experience to online engagement. But that doesn’t mean the in-store experience is over with. While foot traffic may be down, consumers still want to purchase from retailers that they traditionally purchased from in-store. The challenge is to both meet COVID-19 best practices and deliver an experience that engages customers, rather than an experience that customers barely tolerate. So what can retailers do to serve customers online and reinvigorate in-store shopping at the same time? Quite a lot if you leverage technology and an e-commerce platform built to capture customer data respectfully. Identify Customers In-Store Everything a retailer wants to do begins with data and, more specifically, customer identification in-store. For many years, brands spent a lot of time and money on creating and maintaining customer profiles, often acquiring the same customer both online and in-store. Clearly, being able to identify an existing customer in-store saves a brand time and budget, but it also improves the customer experience when the retailer already knows who the customer is, what she’s likely to purchase, and the specific channel she prefers. Cue Clothing Co. Australian retailer Cue Clothing had an e-commerce platform in place before the pandemic, but the consumer shift to digital demanded that retailers quickly merge online and offline data to keep customers engaged online. With 85% of their revenue generated in-store, the brand had to move nimbly...

---

### Top 20 Black Friday Retail Trends for 2020

> Black Friday is almost here. What are the top trends we’ll likely see in 2020 in retail for this special day? Find out more.

- Published: 2020-09-10
- Modified: 2020-09-18
- URL: https://emarsystest.com/learn/blog/top-20-black-friday-retail-trends-for-2020/
- Categories: How to
- Tags: black friday, e-commerce, shift to e-commerce
- Translation Priorities: Optional

The yearly trampling of other customers to fight over a discounted TV is over... at least for 2020. This yearly Black Friday fighting is a US ritual. For those in other countries with a more civil approach to Black Friday, we applaud you. Image credit: NBC Instead of trends this year normally seen in news highlights, such as customers ripping the door off a mall, or stampeding one another, or a hysterical person falling into the arms of store managers because the item she wanted wasn’t available... the pandemic has changed all this.   New retail trends are emerging for Black Friday 2020, and we've brought the top 20 trends to you.   The Numbers from 2019 Last year, Black Friday shoppers spent $7. 4 billion online – a $1. 2 billion increase over the previous year. And 61% of all online retail transactions last year were from smartphones (a 16% increase over 2018). As for Cyber Monday 2019, customers spent $9. 4 billion online – a 20% increase from 2018. Mobile transactions accounted for $3. 1 billion in sales, a 46% increase over the previous year.   Based on these stats alone, there is hope for retailers who have a great e-commerce presence. In fact, more customers in the US shopped online during Thanksgiving weekend (probably full of turkey and stuffing) than in a physical store.   What’s New for 2020?      Because of the coronavirus, many stores allow only a certain number of customers inside at a time.   To maintain their own safety, customers who would normally...

---

### 4 Things That Aren’t Personalization

> The Gartner 2020 Magic Quadrant for Personalization Engines report has named SAP Emarsys a leader in personalization. Find out what Ohad Hecht, CEO at SAP Emarsys, believes such recognition means for marketers everywhere.

- Published: 2020-08-05
- Modified: 2020-08-05
- URL: https://emarsystest.com/learn/blog/4-things-that-arent-personalization/
- Categories: General, Thought Leadership
- Tags: customer-centric personalization, personalization data
- Translation Priorities: Optional

In a world where a big part of the Earth’s population changed their shopping behavior to online-only pretty much overnight, well-prepared brands with strong digital footprints were the true winners of this surge in volume of new customers. But since everyone is welcome to this online party, many companies have had to invest (and are still investing) massive resources to make their products available online in order to compete digitally. Fortunately for consumers, this trend means more choice and better prices. For the brands that want to win the consumers’ hearts and build long-term loyalty, the only way to do so is by getting to know your customers, by being able to treat them differently, and by doing it better than the competition — online. This is called personalization. I believe there are still a lot of misconceptions about what is and isn’t personalization, and on the back of being named a leader in the Gartner 2020 Magic Quadrant for Personalization Engines report, I want to clearly define what personalization is, and what you, the marketer, should look for beyond the buzzwords. Yes, we’re a leader in this report, and yes, I am very proud and honored to be there, but this post isn’t a victory lap; this is purely educational. So let’s start. Data Richness When it comes to data for personalization, it isn’t about first name, last name, your city, or even being able to identify your customer on the website or in the app in real time... .

---

### Here’s Why Customer Loyalty Is More Valuable Now Than Ever

> Despite the pandemic-driven shift to digital, brand loyalty remains just as important as pre-COVID-19... but loyalty might even be more important now.

- Published: 2020-07-30
- Modified: 2021-01-21
- URL: https://emarsystest.com/learn/blog/heres-why-customer-loyalty-is-more-valuable-now-than-ever/
- Categories: Actionable Insights
- Translation Priorities: Optional

In the era of COVID, things are different. I’m greeted on a first-name basis by my local coffee shop barista. Is this because there are fewer customers allowed in the shop? Maybe, but it feels genuine. This past week my barber sent me a text at 8 am, apologizing that he’d have to reschedule my appointment, which was still two days away. I’d never received a text from him before, and I was able to reschedule for the next day. A restaurateur once told me life would be more connected in the near future, and patrons would be known on a first-name basis, similar to how the local butcher of long ago greeted customers by their first names. Now, more than ever, customer loyalty is vital. Some places do it well, in-store and online. Others have yet to roll out a program, even though millions of people buy their products and services every year. Loyalty Programs During COVID Companies are taking notice and either implementing loyalty programs or improving them. Many small businesses, at least the ones I visit, have rolled out loyalty programs. I save money, they understand my preferences, and better cater products and services to me and other customers. Below you’ll discover how companies are starting or adjusting their loyalty programs. Starbucks Although Starbucks has an excellent loyalty mobile app, where customers accrue points to use for a multitude of options, the brand is introducing an even easier way to pay. In the past, members had to...

---

### 3 Marketing Technology Must-Haves for Better Personalization

> Learn the 3 features your customer engagement platform must have in order to deliver personalized, omnichannel customer experiences.

- Published: 2020-07-28
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/3-marketing-technology-must-haves-for-better-personalization/
- Categories: How to
- Tags: marketing technology, personalization
- Translation Priorities: Optional

In a perfect world, communicating with your customers would be like communicating with your best friend. You’d know their history. You’d know what they like and dislike. You’d know when, where, and how to reach them. You could send more meaningful, resonant messages that they were excited to receive. In other words, true 1:1 personalization would be the norm. Unfortunately, that’s not the reality for marketers just yet. The truth: You may never be able to communicate with each and every customer on a “best friend” level. It would require lots of time and information — and besides, how would you scale that? But there is good news: You can actually get remarkably close to achieving this. By using the tech-powered personalization capabilities found in some of today’s customer engagement platforms, you can actually deliver true 1:1 personalization that is meaningful and relevant for your customers... and you can do it at scale. Here’s 3 features your customer engagement platform must have if you want to deliver true 1:1 personalized customer experiences. 1. Fully-Integrated CDP True 1:1 omnichannel personalization requires a customer-centric approach to marketing. At the core of that approach is your data. But the problem is, many organizations have their data scattered, often sitting outside their customer engagement platform, or siloed within their organization. These silos make customer-centricity near impossible. This isn’t a surprise to most marketers. According to eMarketer, nearly 50% of marketers in North America said that “centralizing ownership of data would be one of the...

---

### How PUMA Remained Relevant to Customers During the Ever-Changing Pandemic

> Learn how PUMA adjusted their marketing and outreach to connect with customers during the pandemic.

- Published: 2020-07-23
- Modified: 2024-01-04
- URL: https://emarsystest.com/learn/blog/how-puma-remained-relevant-to-customers-during-the-ever-changing-pandemic/
- Categories: Innovative Perspectives
- Tags: COVID-19, e-commerce growth
- Translation Priorities: Optional

During the onset of the coronavirus pandemic, PUMA did some amazing things to connect with customers and remain engaged. Even though many gyms were, and still are closed, loyal customers continued purchasing athletic leisure from the brand. Alex Timlin (SVP Verticals, Emarsys) spoke with Rick Almeida (VP of Ecommerce, PUMA) to share with you: The channels PUMA leveraged to shift its engagement strategy. The importance of remaining agile and nimble in uncertain times. Why it’s important to understand the continually changing consumer sentiment How to market and continue to communicate even in times of uncertainty. Read on to discover how PUMA was able to quickly adjust to bring value to their fans and customers.     How to Remain Agile and Nimble When Everything Is Changing How to Pivot Customer Communications and Engagement Why Loyal Customers and Influencers Can Help You Why Customer-Centric Marketing Efforts Work Final Thoughts Staying relevant in the midst of turmoil and uncertainty is paramount. For example, there were numerous times during this pandemic that store hours would vary for the various retail locations I would visit. Many times I arrived as the doors were closing. This made for negative customer experience as the company could have simply sent out a message regarding the revised store hours. There are numerous adjustments your company can make, like PUMA, to stay relevant to customers. Keeping customers informed is a great place to start.

---

### 3 Rules for Getting the Customer Data Your Brand Needs for Better Personalization

> To drive revenue and retain more customers using personalization, you need quality customer data. Learn the 3 rules for getting great data from customers.

- Published: 2020-07-21
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/
- Categories: How to
- Tags: customer data, personalization
- Translation Priorities: Optional

A few days ago, I had what could only be described as a supernatural experience. It just so happens I was in the market for a new lamp, and was perusing a major retailer’s online website. I checked a few options, and although one arc lamp in particular caught my eye, I wasn’t ready to make a purchase. I closed my browser. Days later, I “mysteriously” received an email from that same retailer. Turns out, select lamps are on sale. And that arc lamp I had my eye on — “coincidentally” the feature image in the email — was now 20% off. Even crazier: The email arrived on a Saturday, which is the day I usually open promotional emails to look for deals (and most likely to purchase). This random series of connections seemed all too convenient — the right product, the right email address, at the right time. Was it a sign from the universe that I should buy that lamp? Was I the target of a clairvoyant marketing team? Or: Was I on the receiving end of a truly personalized experience, based on quality data? The (Not So) Secret Ingredient of True, 1:1 Personalization Nearly every retail or e-commerce brand is currently using some form of personalization in their marketing, or has experimented with it in the past. As a practice, personalization is ubiquitous. But the degree of personalization offered differs from brand to brand, and not all organizations stick with it. In fact, Gartner predicts that, by...

---

### Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty

> Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty.

- Published: 2020-07-02
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/
- Categories: How to
- Tags: customer lifetime value, customer loyalty
- Translation Priorities: Optional

The impact of COVID-19 across all commerce was severe. But one positive trend that emerged during this difficult time was growth in, specifically, e-commerce and online retail. For many brands, this growth meant an abundance of new customers and first-time buyers. However, a growing customer base comes with inherent challenges: How do you ensure these first-time buyers become active customers? And how do you increase your share of loyal customers without heavy discounting that erodes your margins? The answer lies in loyalty. New customers, same challenges When the majority of stores closed during the pandemic, it caused a radical shift. Consumers, whether they were ready or not, were forced to embrace digital. As a result, your brand has probably experienced an increase in customer growth. With a larger pool of consumers willing to engage on digital channels because of the pandemic, any digital strategies you have in place should yield more substantial results. But even with this increase in new customers, the challenge you face as a marketer now is the same challenge you faced pre-pandemic. You need to lead first-time buyers further along their customer journey, you need to drive repeat purchases, and you need to build trusted, loyal, and lasting relationships with customers that lead to greater CLTV. All of that sounds reasonable, except some of the marketing efforts required to face these challenges — such as discount-based incentives — can come at the expense of profitability. This puts you in a precarious position: You want to accelerate...

---

### 3 Ways Small Businesses Are Regaining Lost Sales from COVID-19

> In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge.

- Published: 2020-07-01
- Modified: 2020-07-29
- URL: https://emarsystest.com/learn/blog/think-like-consumers/
- Categories: How to
- Tags: COVID-19, online shopping
- Translation Priorities: Optional

In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge.

If we marketers thought it was tough connecting with consumers before the Coronavirus pandemic, we’re in for a real surprise in its wake. No brand has gone unscathed nor has the consumer market. 100,000 businesses across the U. S. have closed their doors permanently as a result of the pandemic, a staggering number by any standard. Everything and everyone is now emerging from its wrath. As tectonic plates shift beneath our feet, change is just about the only thing we can be sure of in this current climate. However, where there’s destruction, there’s also opportunity. There are three big retail trends emerging in the wake of COVID-19 that you can hop on: Consumers have been forced to find — and will stick to — the easiest, quickest, most efficient method of buying... and as of late, that means online. Consumer behavior may forever be altered in more profound ways than we’ve ever seen in terms of expectations and standards. With so many small businesses closed for good, there will be less competition in most large markets and consumer choice may be reduced. Right now, for better or worse, it’s a sort of survival of the fittest as the elimination of many small businesses continues to rock middle America. So what does it take to survive? Just as in nature, surviving this latest period of turmoil will require adaptation and acclimation to a new selling environment entirely. Creating relationships and loyalty among this new breed of buyers means thinking like the people who put...

---

### How Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly Want

> Learn how your brand can deliver more 1:1 personalized experiences with a conversational approach to personalization that leads to better business outcomes.

- Published: 2020-06-17
- Modified: 2023-04-11
- URL: https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/
- Categories: How to
- Tags: omnichannel marketing, personalized marketing
- Translation Priorities: Optional

Nearly every part of your marketing strategy will involve some sort of personalization. At least, it should, because personalization is now a customer expectation. According to Forbes, “83% of consumers expect products to be personalized within moments or hours” of engagement. While the statistic proves there is a strong consumer appetite for personalization, it fails to answer the question: What does good personalization look like? As you begin to fully embrace personalization as an integral part of your omnichannel marketing strategy, you’ll discover that personalization works best when it’s framed as a conversation with customers, not just a one-way marketing endeavor. Personalization Has Evolved Personalization has come a long way. It’s well past customizing salutations with a first name in a batch-and-blast email. It has gone beyond a one-size-fits-all happy birthday mailer sent to customers. Now, it’s about truly connecting with and understanding your customers’ tastes and preferences. Humans have evolved as social creatures. We’ve developed social-cognitive skills where we thrive by “communicating with others, learning from others, and ‘reading the mind’ of others in complex ways. ” To do so feels, well, more human. As a marketer, the conversation between you (as the brand) and your customers should work the same way. You want to communicate with your customer to learn more about them, so you can better anticipate or relate to their needs. Your personalization efforts should help facilitate this type of conversation. For example, notice a customer abandoned their purchase? Ask them about it, don’t just nudge them...

---

### SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value

> Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable.

- Published: 2020-06-10
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/
- Categories: General
- Translation Priorities: Optional

At Emarsys, we know how valuable every marketer’s contribution is. That’s why we gathered industry-specific knowledge over the last two decades to define strategies and tactics that work – and work quickly. Now more than ever, businesses must be agile and rapidly adapt to changing trends. But that can be impossible if you don’t have the right technology and the right partners to bring together data, marketing, and... well, people. That’s where we can help. Accelerate Business Outcomes with Emarsys Summer Release 2020 It is with great excitement that we share our Summer Release 2020 today, the culmination of a lot of hard, strategic work that improves your customer engagement, accelerates your time to value, and generates results quickly. Among the many new features that add measurable value, revenue impact and attribution are at the top. You can track performance in real time, optimize your automation strategically, and see exactly which programs and channels are driving profitable growth. Our release features require no additional IT support and allow you to track revenue impact throughout the entire platform. Let’s take a look at what you can do now using a unified CDP to scale automation and track revenue growth. Marketers Doing More with Less Brands and their marketing teams operate in a world that has irrevocably changed. Even before the pandemic began, marketers were arguing for consolidated technology, actionable data, and analytics to do their jobs well.   Marketing Beyond Business As Usual In many cases today, marketers are asked to do...

---

### Creating Trust with Customers Through Real-Time Interactions

> It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers?

- Published: 2020-06-03
- Modified: 2020-11-17
- URL: https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/
- Categories: How to
- Tags: content personalization, customer loyalty, personalization, website personalization
- Translation Priorities: Optional

You’ve seen it before. You make an online purchase and the company sends you irrelevant batch-and-blast emails. For example, you buy a pair of men’s jeans, but you get emails for blouses... and this continues to occur. You lose trust in the brand. You feel they don’t know you. Their unrelated ads follow you on Facebook and Google. You may unsubscribe and switch to the competition because the company treated you like another order and not a valued customer with whom they desire a mutual relationship. This isn’t new as “93% of consumers report receiving marketing communications that are not relevant to them. ” Personalization and Your Marketing Tech Stack As a marketer, attempting to create 1:1 personalized messages across all channels can be difficult as you may have limited resources. Like most companies, your organization may have a marketing technology stack that consists of data spread across multiple silos. In fact, 82% of sales and marketing professionals say that by switching between marketing tools, they lose up to an hour a day. You may rely on other internal departments and teams to collect and organize all the data so you can make the best choices in your marketing campaigns and other initiatives. With all this information, spread across multiple tech stacks, it may take too long to segment and personalize this data for multiple channels. Many times a delay in organizing all your data can lead to a lost sale. For example, say a visitor to your site added a shirt to their cart...

---

### Attribution: The Missing Link Between Marketing Performance and Business Results

> To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why.

- Published: 2020-05-28
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/
- Categories: How to
- Tags: business outcomes, omnichannel marketing
- Translation Priorities: Optional

Modern marketing technology has enabled marketers to deploy an array of campaigns and programs with ease, allowing them to reach new and existing customers across multiple channels and devices. The problem is, with so many campaigns in play targeting various segments of customers online and offline, it can muddy the waters of attribution. Trying to figure out exactly which campaigns, segments, or channels are helping move the needle in terms of revenue becomes quite complex. Your customer engagement platform’s capabilities may enable you to execute whatever campaigns your ambitious marketer heart desires, but without attribution, how do you know which marketing efforts are most effective at driving revenue? Which result-bearing areas deserve more budget allocation? Which losing initiatives should be de-prioritized or dropped altogether? And most importantly — which parts of marketing are producing business outcomes for the company? To answer these questions, you need to have greater visibility into marketing’s day-to-day impact on revenue. Putting Marketing’s Impact on Revenue Front and Center To track performance and business impact, most marketers employ some form of attribution, in addition to looking at more strategic KPIs. According to Google, “76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution,” with many already using Google Analytics or a similar provider. But often these sources for attribution are not front and center for the marketer. Higher-level analytics and data may be housed in different silos across the organization or inaccessible to most...

---

### How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior

> Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform.

- Published: 2020-05-22
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/
- Categories: General, How-to Artikel
- Tags: shift to digital, shift to e-commerce
- Translation Priorities: Optional

Compared to pure-play brands, classic retail has been devastated by the economic fallout of COVID-19. Brands who have been slow to build digital channels are having a terrible time now. J. Crew recently declared bankruptcy. Burlington, Dollar Tree, TJ Maxx, and Marshalls have all shunned e-commerce and are now paying the price. But even retailers who have invested in online are facing challenges they never thought they’d see. E-commerce is vital not just for growth; it’s the only way to survive the economic downturn of a global pandemic. Frasers Group, a £4 billion company in the UK, has traditionally counted on in-store shopping to bring in most of their revenue. That model has now been turned upside down by COVID-19. So how is the brand coping? Brick-and-Mortars Hit the Hardest Once pandemic restrictions went into effect, Frasers Group took the first hit and closed their brick-and-mortars. With the majority of their revenue coming from stores, this put the brand in a vulnerable place. The brand had to quickly reevaluate staffing and consequently furloughed many employees. They not only lost their main revenue stream, but they also had to seek out new streams with a smaller team. Yet Online Revenue Is Growing Like many businesses at the moment, Frasers Group has encountered a big increase in online purchasing, and they’ve been able to manage the influx because the brand was well prepared for a digital shift in consumer behavior. Thomas Tregelles, Group Head of E-Commerce for Sports Direct, describes how Frasers...

---

### Reopening Retail: How Cue Clothing Co. Has Prepared for Retail in a Post-Pandemic World

> Learn how Cue Clothing Co. embraced the shift to digital and accelerated business outcomes during the pandemic by delivering a seamless customer experience.

- Published: 2020-05-14
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/reopening-retail-how-cue-clothing-co-has-prepared-for-retail-in-a-post-pandemic-world/
- Categories: Actionable Insights
- Tags: customer experience, seamless experience
- Translation Priorities: Optional

Many countries are beginning the slow but careful easing of stay-at-home orders stemming from COVID-19. In response, retail stores are starting to reopen. However, don’t expect business-as-usual. The in-store shopping experience will be quite different, and some customers may now prefer to shop online. There will be a new normal for retail. The question is: How do retail brands find success in this new normal? Cue Clothing Co. — an Australian modern fashion brand — serves as an example of how retailers can accelerate business outcomes in a post-pandemic world by embracing the new normal, and by creating seamless online/offline shopping experiences for true omnichannel customer engagement. Embrace the New Normal for In-Store Experiences In-store shopping has always been a high-contact, high-engagement experience — especially for clothing stores. Between trying on clothes, dress tailoring, or shoe fittings, there could be numerous contacts between customer and employee during an engagement. The contacts need to be reduced to zero. Cue Clothing Co. has made it a point to provide a healthy, safe shopping experience for customers and staff in their reopened stores. They achieve this by enforcing 1. 5 meter distancing, offering hand sanitizer, enacting strict sanitation procedures for dressing rooms, and moving to cashless payments. “The government has outlined... steps and procedures that we need to take to dramatically reduce any chance of infection,” said Justin Levis, Executive Director for Cue Clothing Co. , in a recent interview. “So we're following them very stringently. And now I am feeling so much more comfortable...

---

### Using Data, Marketing Agility, and Omnichannel Personalization to Navigate Trends and Drive Results During COVID-19

> Product trends and consumer behavior are difficult to predict. Learn how brands can respond using data, marketing agility, and omnichannel personalization.

- Published: 2020-05-14
- Modified: 2022-04-07
- URL: https://emarsystest.com/learn/blog/using-data-marketing-agility-and-omnichannel-personalization-to-navigate-trends-and-drive-results/
- Categories: How to, How-to Artikel
- Tags: customer data, omnichannel marketing, product trends
- Translation Priorities: Optional

Let’s face it, product trends are difficult to predict. For example, could any of us have predicted the massive surge in toilet paper sales (+190% increase in March) spurred by the onset of COVID-19? Or the skyrocketing sales of tabletop puzzles (+300% increase in March)? No one could’ve predicted these trends, because the pandemic itself was unpredictable. Certainly all retail and e-commerce brands have been impacted by it, and have had to respond to the shifting trends (some positive, some negative) across all sectors. However, some brands have been able to respond better than others. Why? Did they have a crystal ball to help them see into the future? Not likely. Instead, they had the right digital marketing strategy (and technology) in place to enable them to respond accordingly. One of the most important lessons to be learned from COVID-19 is that, although you can’t always predict product trends and consumer tastes, you can position your brand to be agile and personalized enough with its marketing to accommodate changes in demand and remain connected to customers. Brands achieve this through their use of data and analytics, marketing execution, and omnichannel customer engagement. Learning from Data (So You Can Take Action) Marketers are privy to vast amounts of data. But the value in data isn’t in quantity — it’s in how you use it. Brands that know how to learn from their customer, product, and sales data and then act on those learnings will have the most successful business results. Using...

---

### Small Marketing Team Harnesses Personalized Omnichannel Journeys with Shopify Plus and SAP Emarsys

> See how a small team was able to create personalized omnichannel journeys with Shopify Plus and SAP Emarsys

- Published: 2020-04-22
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/small-marketing-team-harnesses-shopify-plus-and-emarsys/
- Categories: Customer Stories
- Tags: shopify plus
- Translation Priorities: Optional

As a Shopify Plus customer with a very small marketing team, JOLYN — a woman’s competitive swimwear brand that provides bright and colorful industry-disrupting bathing suits  through their e-commerce store — discovered the Emarsys Certified App for Shopify Plus. Samantha Tedder, Senior Digital Marketing Manager at JOLYN, had this to say after connecting Shopify Plus with Emarsys, “Within a day we had the plugin running, we had the code on our site, and if we were creatively prepared, we probably would have been able to prepare our IP warm-up that same day. ” The process was smooth and seamless and required no requests to their IT team... and zero developer resources. Five years of JOLYN’s data flowed into the Emarsys omnichannel customer engagement platform, and the AI quickly placed customers in categories, such as hot leads, defecting customers, cold leads, and customer lifetime value. With the click of a button, JOLYN deployed pre-built use cases and tactics to create 1:1 omnichannel journeys with personalized content and offers on their product pages, as well as on Instagram, Google, Facebook, and within email and SMS. The team at JOLYN were free to be marketers, and focus on strategy, rather than being dependent on developers or the IT team to launch new use cases. At their fingertips, JOLYN had the power of a much larger, resource-heavy team. All their advanced data was available so they could quickly and easily create highly personalized 1:1 omnichannel journeys for customers and prospects on any channel... all with...

---

### How MECCA Brands Continues Meeting with Customers “Face-to-Face”

> Learn how MECCA Brands have adapted to the digital shift and engage their customers online.

- Published: 2020-04-14
- Modified: 2020-11-18
- URL: https://emarsystest.com/learn/blog/how-mecca-brands-continues-meeting-with-customers-face-to-face/
- Categories: Customer Stories
- Tags: COVID-19, MECCA
- Translation Priorities: Optional

The shutdown heard round the world. Retailers, malls, and many businesses deemed non-essential are down for the count. Even though many are shut down, it doesn’t mean they’re out of the picture. In fact, according to a study on Internet Retailing, consumers who typically make over half their purchases online have increased purchases between 25 to 80% since the Coronavirus outbreak. But social distancing has hurt many businesses, especially those in beauty. MECCA, a beauty brand in Australia and New Zealand, provides beauty experts who assist customers to not only look but also feel better about themselves, devised a novel and innovative way to “reach” customers stuck at home. Retaining the Personal Touch Sure, MECCA could have relied solely on online sales with their strong e-commerce presence... but doing so would have removed the personal touch they’re known for. Instead, they created a service where store hosts and specialists can virtually assist customers with an experience similar to what they’d have in-store, all from the comfort of home. Customers can schedule a FaceTime call with a specialist in one of the following virtual services: beauty consultation, skincare lesson, makeup lesson, or fragrance consultation. Donations Show Customers What the Brand Cares About But that’s not all MECCA has done in this pandemic. They packed and donated 500 Beauty Boxes full of MECCA goodies and donated them to the frontline workers in Northern Hospital, a 400-bed hospital in Melbourne, Australia that treats approximately 100,000 patients a year, and probably many more due...

---

### Adapt and Respond: How a Brand’s Responsive Digital Retail Strategy Led to Customer Growth During COVID-19

> See how Adore Beauty has adapted and responded during the economic crisis caused by COVID-19 with a digital strategy that led to customer growth and sales.

- Published: 2020-04-14
- Modified: 2020-11-17
- URL: https://emarsystest.com/learn/blog/creating-a-responsive-digital-strategy-for-customer-growth-during-covid19/
- Categories: How to
- Tags: COVID-19, marketing strategy
- Translation Priorities: Optional

During times of economic crisis, an interesting phenomenon occurs — luxury beauty products often see a rise in sales in the form of the “lipstick effect. ” The theory is, in response to a downturned economy, investment in self-enhancement beauty products like lipstick, makeup, and perfume will increase. Even though the COVID-19 pandemic is consistent with other global crises in that it has caused an economic recession throughout the world, this situation is unique because many beauty brands are not experiencing a “lipstick effect. ” Despite this, online retailer Adore Beauty has developed a successful strategy for its business in response to the COVID-19 pandemic. Identifying What Customers Need Since the onset of COVID-19, lipstick and lip gloss sales have dropped 24% for Adore Beauty — yet the beauty brand is seeing 3x as many new customers. The reasons for this impressive growth are myriad, though part of it is due to the brand’s ability to remain agile and responsive to the rapidly changing conditions. The company correctly identified what products customers are looking for during this time of need and unrest, and shifted their focus accordingly. "It's very interesting because everybody talks about the lipstick effect but that is not what we see,” Adore Beauty CEO Kate Morris told The Sydney Morning Harold. “We are seeing a big jump in anything hygiene related. People have got the message about washing your hands, we are selling triple the amount of hand wash and hand sanitizer that we were a month ago. " Based...

---

### Time to Value Can Make You Look Like a Marketing Automation Software Hero

> Accurately assess the value of your marketing automation software with these easy tips. Learn more.

- Published: 2020-04-09
- Modified: 2023-04-12
- URL: https://emarsystest.com/learn/blog/time-to-value-can-make-you-look-like-a-marketing-automation-software-hero/
- Categories: Thought Leadership
- Translation Priorities: Optional

There are over 7,000 marketing software solutions on the market.   Choosing the right martech is overwhelming. You’ll probably sleep under your desk for a week as you sort through the options... and you still won’t have scratched the surface. The BIG question to ask is, how fast do you want this new piece of technology implemented?   Some of the big, well-known cloud marketing tech companies have lengthy implementations, tying up your money, time, and resources for months and months. Years ago I worked for a company that chose a popular piece of marketing software. Our team found out after the ink was dry on the year-long agreement that our marketing team would have to rely on developers to create some of the much-needed campaigns.   This time suck was the reason our company stopped using the software after a month and lost tens of thousands of dollars — it didn’t deliver in the way we were promised. Before you seek out new marketing software, step back and try to understand what is best for your company, the goals you want to achieve, and steer clear of martech that doesn’t talk about time to value. Why Your Software Implementation Time Is Crucial Time to value is all about speed to market. How fast will your new piece of technology be available to free up your marketing team so they can be more strategic, creative, and productive?   Time is money, especially in e-commerce, but time is also the intangible you wrestle with. If you grapple time to...

---

### 3 Ways Google is Redefining AI Application for Consumers

> Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for the consumer realm.

- Published: 2020-03-27
- Modified: 2022-03-31
- URL: https://emarsystest.com/learn/blog/google-artificial-intelligence-application-consumers/
- Categories: How to
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

Google is redefining AI application to improve the digital customer experience. Explore 10 examples of how they’ve transformed artificial intelligence.

If you haven’t heard, we recently announced our new tech partnership with Google Cloud — one that will ensure we’re providing our clients with the best in AI marketing and enable our client brands to take advantage of better real-time predictions using AI. In support of this announcement, we’ve already explored how Google’s AI applications are helping brands and marketers. Now let’s check out some of the ways Google’s AI work extends deep into the consumer realm. Google’s AI Application in the Consumer Realm Here are a few of the key areas where Google is using intelligent machines to create a better CX. 1. Language Processing, Speech Recognition, and Facial Recognition Google Assistant is built with deep neural networks specifically to dissect verbal commands and inquiries. Translation services was recently moved to Google Brain, putting it under the roof that language and speech recognition reside. Now, these technologies are housed under a deep learning project called Google Neural Machine Translation. Google Voice is growing enormously in popularity, as one-third of American mobile phone and tablet users ask Google questions. Two years ago, the “failure” rate was about 1/4 – today it’s less than 8%, so voice search is becoming increasingly more accurate and therefore more effective. It’s also providing an invaluable database of information: every voice search made is recorded and saved onto Google’s servers so they can better understand how people are searching. If you opt in, these can be included in a repository of clips used to teach...

---

### 3 Ways Google is Redefining AI Application for Brands and Marketers

> Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for brands and marketers.

- Published: 2020-03-20
- Modified: 2025-01-12
- URL: https://emarsystest.com/learn/blog/google-artificial-intelligence-application-brands-marketers/
- Categories: How to
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

Google is redefining AI application to improve the digital customer experience. Explore 10 examples of how they’ve transformed artificial intelligence.

Over the past several years, Google has been developing a host of easy-to-use AI algorithms, templates, and tools to enable widespread AI adoption for marketers and their respective companies. We recently announced a new tech partnership with Google Cloud that will ensure we’re providing our clients with the best in AI marketing. The joint venture will enable our client brands to take advantage of better real-time predictions all enabled by AI. With that in mind, we wanted to reflect on how much Google has done with AI. Let’s explore a few examples of how they’ve led the way for brands and marketers. AI Innovation for Brands, Data Scientists, and Marketers Google is making it easier than ever for brands to use AI to connect with customers. Here’s several ways they’re doing it. 1. Partnering with Tech Providers Google’s network of partners allows for sharing of services and data in a new way, especially for the brands who work with those tech providers and rely on high quantities of quality data to feed their machines. SAP Emarsys recently partnered with Google Cloud to build a Real-Time Decision Framework, which will provide customers with even more real-time marketing products and tools. Collaborating with Google’s AI engineers on Google’s Kubernetes engine to enhance real-time analytics and AI models, we’re now able to help our client brands provide real-time predictions on more than 1. 4 billion people, while enabling clients to respond instantly to consumer behavior. “Together, we’re using something from the area of AI...

---

### 5 Steps to Creating Brand-Boosting Customer Loyalty [Infographic]

> Customer loyalty is critical to brand growth. Here are five steps to creating a successful customer loyalty program.

- Published: 2020-03-19
- Modified: 2020-08-22
- URL: https://emarsystest.com/learn/blog/customer-loyalty-infographic/
- Categories: How to
- Tags: Brand Loyalty, customer loyalty
- Translation Priorities: Optional

Google is redefining AI application to improve the digital customer experience. Explore 10 examples of how they’ve transformed artificial intelligence.

Most marketers will tell you: customer loyalty is critical. Not only does it lead to increased brand growth, but when it comes to enabling 1:1 personalization, it’s a marketing game-changer. What’s more, loyalty programs allow marketers to use loyalty-specific marketing tactics that can increase customer engagement and extend customer lifecycle. That's why loyalty tech solutions were a top investment for marketers in 2019, according to data from eMarketer. However, in spite of the proven benefits of loyalty programs, many brands are still hesitant to launch one of their own. Why? They fear a loyalty “program” will be too challenging to create, and they don’t know how to get started. All marketers want loyal customers, but most hesitate when it comes to starting their own customer loyalty program. Five Ways to Create Customer Loyalty Many of the assumed challenges related to customer loyalty programs are either misconceptions, or they are challenges that can be quite easily solved with the right approach and strategy. As with any new endeavor, perhaps the biggest challenge marketers face when it comes to customer loyalty is simply getting started. If you’re in need of guidance as you consider ways to drive customer loyalty for your brand, it may help to think in terms of steps. To begin, use the following infographic as a roadmap: 1. Get Organizational Buy-In The way that you create and drive loyalty can positively impact the entire organization, from finance all the way to your IT department. Win the support of the...

---

### Fewer Discounts, More Revenue: Encouraging Customer Engagement with Your Loyalty Program

> Overusing discount-based incentives can destroy your company’s margins. Explore how to leverage loyalty program offers to increase customer engagement while protecting revenue.

- Published: 2020-03-16
- Modified: 2023-04-12
- URL: https://emarsystest.com/learn/blog/encourage-customer-engagement-loyalty-program/
- Categories: How to, How-to Artikel
- Tags: customer loyalty
- Translation Priorities: Optional

Leveraging discounts to entice a customer to take action is one of the most tried-and-true marketing tactics around. A 5% off coupon here, a 10% off discount code there; you use these to entice your customers and, hopefully, drive them to take a certain action (namely: buy your stuff). The problem is, short of a ridiculously generous price reduction, customers don’t get too fired up about discounts. Their inboxes and mailboxes are already flooded with savings coupons and discount-based promos; so much so that customers now expect discounts. Another problem (and quite critical): overuse of discount-based incentives hurts your company’s margins. To better engage customers and protect your company’s bottom line, you need to be able to inspire customers to make purchases without negatively impacting your revenue. A fully integrated customer loyalty program allows you to create compelling incentives that resonate with customers on an emotional level without the need for discounts.   Rampant Discounts It’s safe to assume that all customers would like to get a product or service for less than its retail price. That’s why discount-based incentives like coupons are so effective. And they’ve been working since the 19th Century. The first coupon ever issued came from The Coca-Cola Company in 1888, in order to drum up business for their yet-to-be-proven soft drink. The offer was simple: one coupon, good for one free glass of Coke (which, at full price, cost a whopping five cents). In 1888, Coca-Cola issued the first coupon in recorded history. As of 2020,...

---

### What Is Customer Loyalty? The Complete Guide

> Explore SAP Emarsys' complete guide to customer loyalty, including how to create more loyal customers, ways to build a customer loyalty program, and more.

- Published: 2020-02-28
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/what-is-customer-loyalty-the-complete-guide/
- Categories: Guides
- Tags: customer loyalty, customer loyalty program
- Translation Priorities: Optional

Table of Contents What Is Customer Loyalty? Customer Loyalty Definition Why Is Customer Loyalty Important? 4 Ways to Build Customer Loyalty Understand what your customers want — and deliver Leverage data to personalize your offerings Encourage customer feedback Offer a unique customer loyalty program What Is a Customer Loyalty Program? Benefits of a Customer Loyalty Program The Best Examples of Real-Life Customer Loyalty Programs Starbucks Rewards DSW VIP REI Co-Op Nordstrom How to Measure Customer Loyalty Customer Retention Rate (CRR) Customer Churn Rate (CCR) Customer Lifetime Value (CLTV) How Emarsys Can Help Your Brand Earn Customer Loyalty Explore our complete guide to customer loyalty, including how to create more loyal customers, ways to build a customer loyalty program, and other important resources. What Is Customer Loyalty? Customer loyalty is a customer's willingness to interact with a brand or purchase a specific product on an ongoing basis due to the favorable experiences they associate with that company. Loyal customers are your best brand advocates. They add value to and grow your business through word-of-mouth and face-to-face interactions they share with the individuals in their circles. In fact, customer loyalty is imperative to the success of any brand.   If you place customer value at the heart of every product or service you offer, prioritize customer satisfaction, and encourage positive shopping experience across every channel, then you will have customers willing to buy from your brand over and over again.   Why Is Customer Loyalty Important?   Any good brand should aspire to attract and...

---

### How AI Adoption is Revolutionizing Digital Marketing

> AI is transforming campaign strategies, allowing for better data, information, and execution. Explore why AI adoption is imperative to digital marketing success.

- Published: 2020-01-23
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/adoption-of-ai-in-digital-marketing/
- Categories: Thought Leadership
- Tags: AI marketing, artificial intelligence
- Translation Priorities: Optional

It wasn’t so long ago that artificial intelligence was just a vague but heavily-hyped (albeit capable) technology. AI promised to radically change the way marketing operated, but the tech was haloed by many unknowns: Would it be too complex to implement? Would it steal jobs away from marketers? Would it pave the way for machines to take over the world and conquer humans? The answer to many of those questions, of course, is no (in spite of what The Terminator movies might have you believe). But many marketers continue to speculate about artificial intelligence. They hold a wide range of opinions about the implications of the technology. The problem is, few marketers actually understand AI’s potential to revolutionize how they achieve marketing goals AI Works Alongside Marketers, Not in Place of Marketers Working in downtown Indianapolis, Indiana, I occasionally run into former colleagues or professional acquaintances — mostly fellow marketers — who I haven’t seen in a while. Naturally, we’ll take some time to catch-up. If they ask, “What are you up to these days? ” I’ll mention that I write content for an omnichannel customer engagement platform company. If they press deeper, I like to mention some of the specifics about the platform — notably, its artificial intelligence component. For some, this is where their eyes start to glaze over. They think we’ve gone into deep tech territory and they can’t hang in the conversation (again — these are marketers I’m talking about). Others stay poised, but raise a curious...

---

### The AI Advantage: How Artificial Intelligence Is Helping Retailers Keep Up with Customers

> In a hyper-competitive retail landscape, AI-enabled personalization can help retailers deliver experiences that lead to loyal customers.

- Published: 2020-01-14
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/the-ai-advantage/
- Categories: Thought Leadership
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

This article originally appeared in The Retailer in November 2019 and has been adapted for the Emarsys blog. In a hyper-competitive retail landscape, AI-enabled personalization can help retailers deliver experiences that lead to loyal customers.   And the climate in which retailers live is growing more unrelenting from several angles. Customers demand recommendations for them as individuals, but there are more brands that are getting closer to actually being able to deliver that kind of personalization — so the heat (competition) is quickly rising. We’ve talked about how reactive marketing no longer cuts it. Marketers need a proactive approach in order to deliver positive experiences that keep customers coming back. Here’s the good news: with data as the great equalizer for brands of any size, artificial intelligence is spurring a new movement in marketing. This new era will be defined by proactive marketing. AI helps retailers to do proactive marketing — learn how. GET THE WHITEPAPER The Promise of AI Research by Gartner shows those using AI for online commerce can expect to see a 25% increase in customer satisfaction, revenue, or cost reduction by 2023. This is because AI enables us to take mounds of data and turn it into actionable insights that can be used to improve customer experiences.   That said, I continue seeing many brands still investing in outdated tools and strategies and who, in time, succumb to subpar, reactive customer interactions... the very thing AI fixes! Still other companies remain stuck in a “business-as-usual-mindset” where they market...

---

### Is It Possible to Capture a Complete 360-Degree View of Customers?

> With customers shopping in more channels today than ever before, how can brands deepen their relationship with them? Read more to find out.

- Published: 2020-01-09
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/achieve-360-degree-view-of-customers/
- Categories: Thought Leadership
- Tags: single customer view, unified customer profile
- Translation Priorities: Optional

I get it. It’s frustrating. As a marketer, your company has loads of disconnected data. And you have to log in to each tool to pore over the data and make your best-educated guess. You look over reports in your email marketing platform, your website analytics, your social media data, and your ads. This tech stack approach — adding more marketing technology — creates headaches because of your siloed data. What if you could view all your customer data in one place, allowing mere mortals to decide on the best steps to take? Is this even possible? Keep reading to find out. How Data Platforms Work Your company probably has one of several platforms to organize and sort data. To better explain how you can connect all the data your heart desires, let’s look at the most common platforms. CRM (Customer Relationship Management) The most common platform, a CRM collects customer and prospect information — such as name, email, and title — for the entire organization. It stores interactions with customers and prospects so everyone is on the same page. If a customer reached out about a question, if a prospect downloaded a whitepaper, or even if your customer opened your email, this information can be found in a CRM. DMP (Data Management Platform) A DMP collects data from a variety of sources and segments the information so advertisers can create lookalike audiences to target potential prospects in the hopes of converting them to customers. Wow, that was a mouthful... .

---

### What Is Brand Loyalty? Definition, Examples & How to Build Your Own

> Brand loyalty is when a customer continually purchases from your company because they trust your brand. Let’s take a look at great examples of brand loyalty and how you can build your own.

- Published: 2019-12-27
- Modified: 2021-02-11
- URL: https://emarsystest.com/learn/blog/what-is-brand-loyalty/
- Categories: Thought Leadership
- Tags: brand loyalty
- Translation Priorities: Optional

Brand loyalty is when a customer continues to purchase from your company, not because you’re the only option, but because they trust your company. In the age of online commerce where Amazon sets the bar, anyone can import products from countries all around the globe and slap a brand name on them – diluting the authenticity of the original brand in the process. On the other hand, there are brands with cult-like followings they’ve amassed over the years. So what does it take to build brand loyalty? Keep reading to find out. Why People Leave Brands Growing up, we all identified with some brand or another. As a toddler, it was whatever our family bought us. Maybe that was Oshkosh B'gosh clothes or a toy from Mattel like Hot Wheels or Barbie. As a teenager, it was what our friends were into... and either what we could afford, what was handed down, or what family and friends bought for us. As an adult, it’s whatever we want... or can afford. We tend to grow out of brands, not just because of our age but for other reasons, too. Maybe you want to try something new, or what you’re wearing is suddenly out of style. Maybe you had a negative store experience, or a brand just stopped meeting your needs. Back when I purchased a specific brand of jeans, I could walk into the store, grab the exact style, pay, and leave without trying them on. They always fit. For some...

---

### 8 Abandoned Cart Email Best Practices for This Holiday Season (and Beyond)

> Within 24 hours of sending a triggered email, a brand can generate 24X their normal revenue, and abandoned cart emails are among the best-performing.

- Published: 2019-12-19
- Modified: 2020-10-26
- URL: https://emarsystest.com/learn/blog/8-abandoned-cart-email-best-practices-for-this-holiday-season-and-beyond/
- Categories: How to
- Tags: abandon cart, email, email marketing
- Translation Priorities: Optional

As marketers, we all know how powerful abandoned cart emails can be. As a matter of fact, our data at BounceX has shown that triggered emails — including abandoned cart emails — generate 24x more revenue per send. Not to mention a quarter of this engagement happens more than 24 hours after the first send — giving these emails incredible legs. But we’ve also found that many brands have questions around best practices for sending these emails around the holidays. Questions like: What should they look like? How should they talk about products, what time of year should they go out? To help you out, we dive into key strategies for launching successful abandoned cart emails throughout this holiday season and beyond. Abandoned Cart Best Practices Before we begin, let’s cover some best practices for these abandonment emails. The goal for each is to make sure the look and feel is as personalized as possible (i. e. , not batch-and-blast) while simultaneously not hitting their inbox too frequently. First, you'll need to decide how you will segment your customers to send them emails. This is an important way to ensure your emails are personalized to each customer based on where they are in your buying cycle. For holiday and post-holiday campaigns, it's a good idea to segment customers in the following ways: Low intent or first-time cart abandoners Returning cart abandoners Customers Segmentation by cart value Segmentation by the ROI in each cart Now, let’s touch on the frequency, or cadence, of...

---

### Innovative Technologie bringt Marketern eine kürzere Time-to-Value

- Published: 2019-12-06
- Modified: 2019-12-06
- URL: https://emarsystest.com/learn/blog/tech-innovation-bringt-marketern-eine-kuerzere-time-to-value/
- Categories: Wichtige Erkenntnisse
- Tags: faster time to value, forrester wave report, Time to Value
- Translation Priorities: Optional

Wenn wir an Innovationen denken, kommen uns normalerweise als Erstes technologische Neuerungen in den Sinn. Doch bei Produktinnovationen geht es auch um die Steigerung der Profitabilität. Welchen Sinn hätte die ganze Marketingtechnologie, wenn sie nicht zum Geschäftswachstum beitragen würde? Der kürzlich veröffentlichte Report „The Forrester WaveTM: Cross-Channel Campaign Management (Independent Platforms), Q4 2019“ zeigt unserer Meinung nach, dass unser Unternehmen seine Technologie laufend verbessert, um unseren Kunden eine optimale Grundlage für ihr Wachstum zu bieten. Ein wichtiger Punkt ist dabei eine möglichst kurze Time-to-Value - was einen greifbaren und strategischen Wettbewerbsvorteil innerhalb der Emarsys Marketing Plattform darstellt. Warum eine Innovation-Roadmap so Wichtig ist The Forrester WaveTM: CCCM Report untersucht 40 Kriterien und berücksichtigt dabei Anbieter, die auf mindestens fünf Kanälen diverse Kampagnen umgesetzt haben. Auch wenn es keine gesonderte “Time to Value”-Kategorie gibt, ist es im Cross-Channel Campaign Management essentiell, dass die Marketingtechnologie so schnell wie möglich einsatzbereit ist. Die Kategorie “Innovation Roadmap” untersucht und evaluiert die geplanten Technologie-Innovationen, inkl. Alleinstellungsmerkmale eines CCCM-Anbieters. Ein heikler Punkt in der Tech-Acquisition ist der Übergang zwischen Implementierung und Kampagnen-Umsetzung, bzw. im nächsten Schritt dem Umsatzwachstum - dieser Punkt ist sozusagen das Optimum für Technologien mit kurzer Time-to-Value. Eine effektive Roadmap ist daher essentiell wichtig für eine möglichst kurze Time-to-Value. Emarsys hat 5 von 5 Punkten erzielt, und unsere Roadmap wurde wie folgt charakterisiert: "Ein umfassender und ausgereifter Plan für die Bereitstellung hochmoderner Features, die exakt auf die Bedürfnisse im Bereich CCCM abgestimmt und auf eine visionäre Business-Technologie ausgerichtet sind, hebt Emarsys von den Mitbewerbern ab. Referenzen aus der...

---

### The Ultimate Guide to Customer Retention: 6 Unique Strategies

> Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company.

- Published: 2019-12-06
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/the-ultimate-guide-to-customer-retention-6-unique-strategies/
- Categories: Thought Leadership
- Tags: customer loyalty, customer retention
- Translation Priorities: Optional

I worked in a retail store where repeat customers often hunted down their favorite sales associates to solve their problems. These customers didn’t always buy, but they formed relationships with their favorite sales associates and purchased at a later time. They became more than just loyal customers... they evolved into brand ambassadors. Ready to find out what keeps customers coming back to your company? Then keep reading. What Is Customer Retention and Why Is it Important? Depending on the study, and the industry, the cost of acquiring a new customer is anywhere from 5 to 25 times higher than an existing customer. Customer retention enables your company to hold on to customers with the goal of empowering them to become brand ambassadors. Most marketers believe customer retention is simply keeping customers from leaving your company... but it should go beyond that. Retention should also be about empowering customers to become brand ambassadors. Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company. For the past eight years I’ve had the same stylist. Why? Because he’s fantastic, understands my style, knows what I like, and has insight into my life during our 30-minute sessions. Do you think it would be easy for me to switch stylist? No way. I would have to waste my money with multiple sub-par haircuts to find a replacement. That’s why I remain loyal. Did you know that just a small change in customer...

---

### Top 5 Customer Incentive Ideas for the Holiday Season

> Many retail and e-commerce markets are oversaturated, especially during the holiday shopping season. Discover the top 5 customer incentives that will help your company stand out from the crowd.

- Published: 2019-12-06
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/
- Categories: How to
- Tags: holiday incentives, holiday marketing, holiday shopping
- Translation Priorities: Optional

Many retail and e-commerce markets are oversaturated. This is especially noticeable during the holiday shopping season. So unless you happen to have a truly disruptive product or service, prepare for some stiff competition. Competitors may be selling something similar to what you have. And they're all clamoring for the attention of your customers with their marketing and promotional efforts. Throughout the holidays, it'll be especially loud. Among the din of your noisy competition, your product or service alone — no matter how good it is — may not be enough to get the attention of customers. But the incentives you offer to your customers can tip the scales in your favor. As we move into the thick of the holiday shopping season, consider using incentives to win more customers and increase sales. The Value of Incentives The idea of offering incentives to entice customers is not new. Back in 1881, businessman William Wrigley, Jr. drove sales of baking powder by including two packs of chewing gum with each unit sold. Sure, customers enjoyed the product, but they also loved the extra bonus that came with it. (Little did Wrigley Jr. know this incentive would become more popular than the product itself, thus giving birth to the Wrigley Gum empire). Over time, customers have become accustomed to promotions and incentives. From a customer perspective, incentives increase the perceived value of a purchase. From a business perspective, incentives help brands establish goodwill. According to research from Virtual Incentives, 75% of customers feel...

---

### Are Black Friday and the Cyber 5 Actually Good for Your Brand?

> Brands know they can get customers to purchase during Black Friday and the Cyber Five weekend, but if consumers only come for the discounts, what does that do to your bottom line?

- Published: 2019-11-25
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/are-black-friday-and-the-cyber-5-actually-good-for-your-brand/
- Categories: How to
- Tags: cyber five, holiday strategy
- Translation Priorities: Optional

Where Black Friday used to be the official kickoff of the end-of-year shopping season, we see more brands offering incentives to buy ahead of Black Friday and the Cyber 5 (the five-day period between Thanksgiving and Cyber Monday). Some brands have sales as early as Halloween. Others hold unofficial Black Friday sales in the week and days leading up to Thanksgiving. But is this focus on Black Friday, the Cyber 5, and the weeks leading up to them actually a good thing? The earlier you get shoppers to load up on gifts, the less likely it is that they’ll come back to buy more in December. Shoppers are essentially being trained to go wherever the sales are and hold out for big discounts. This is a growing problem. Brands clamor for shoppers by one-upping each other on discounts, deals that are great for customers but that can seriously damage a brand’s margins. However, there are strategies you can employ to walk that tightrope between treating customers the way they want to be treated and yet still bringing in revenue in November and December. The Draw of Black Friday and the Cyber 5 For shoppers, it’s a combination of saving money on big discounts and getting shopping done early, primarily online and increasingly with mobile. In 2018, the Cyber 5 weekend brought in $24. 2 billion in total online sales, up an astounding 23% from the previous year, and customers spent $313 on average, down slightly from 2017. Cyber 5 2018 Internet...

---

### SAP Emarsys CEO on Why We’re a Leader in The Forrester Wave™: Cross-Channel Campaign Management Report (Independent Platforms), Q4 2019

> SAP Emarsys CEO Ohad Hecht discusses what it means to be recognized by Forrester for cross-channel campaign management and the personalization it offers.

- Published: 2019-11-19
- Modified: 2025-01-23
- URL: https://emarsystest.com/learn/blog/emarsys-ceo-on-why-were-a-leader-in-the-forrester-wave-cross-channel-campaign-management-report-independent-platforms-q4-2019/
- Categories: Thought Leadership
- Tags: forrester cccm wave report, forrester cross channel campaign management
- Translation Priorities: Optional

“So what? ” you may ask. For us, it is a big deal. First, because we believe it’s a testament that our ideas as well as our ability to execute on them have contributed to our recognition as a leader by Forrester. Naturally there’s pride involved. And second, it is important to our clients to know that the solution they have chosen is among those who are leading the pack and disrupting the way companies think about marketing. Instead of sales and marketing fluff, or explaining the results which you can check out in the full report, I want to use this opportunity to explain our thought process about where we see the problems in marketing and how we’re developing our solution to solve these challenges. Channel Vs. Personalization I wrote Vs. in the heading above because in many solutions there’s confusion about personalization and channels. Often too much emphasis is placed on the channel as the objective, and personalization is an afterthought. This leads to inconsistency in the ability of brands to deliver personalization across all relevant channels. Why? Because personalization is the BIG idea. The channel itself is merely a means to an end. The ultimate objective is to personalize the experience of the customer. One needs to ask who is the customer, what does she want, at what price, in which channel, at what time, etc. This cannot be achieved in one channel, and the Forrester Wave CCCM Report states that our clients use at least ten channels...

---

### The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: SAP Emarsys Named as a Leader

> Forrester recognizes the SAP Emarsys platform as a comprehensive Cross-Channel Campaign Management offering, including industry-focused AI tools that drive personalization.

- Published: 2019-11-19
- Modified: 2025-02-21
- URL: https://emarsystest.com/learn/blog/the-forrester-wave-cross-channel-campaign-management-independent-platforms-q4-2019-report-emarsys-named-as-a-leader/
- Categories: Thought Leadership
- Translation Priorities: Optional

FIND OUT WHO’S BEEN NAMED A LEADER IN CROSS-CHANNEL CAMPAIGN MANAGEMENT AND WHY Download the report Among the nine vendors evaluated by Forrester, Emarsys is among the leaders in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019. Forrester’s researchers have determined the nine most significant providers in CCCM by evaluating them across 40 criteria. The report stated, “Emarsys differentiates with a comprehensive CCCM offering... Emarsys complements its core platform with industry-focused AI tools that drive personalization and surface marketing insights. ” This wouldn’t be possible without our customers and partners. Our innovative success depends on giving marketers real-world solutions to the campaign challenges they face, and our customers and partners provide some of the best operational feedback there is. We are proud to be a part of their successes. This Is Not an Accident Over the last two decades, our developers have built our platform and SaaS tools from the ground up with today’s marketer in mind. We set out to make campaign management faster, more efficient, and easier for marketers to learn than our competitors do. Emarsys received the highest scores possible in 22 criteria, (such as AI, predictive analytics and machine learning, scheduling and automation, email, mobile, and social media to name a few). Why This Report Matters So Much The Forrester Wave™ CCCM Report includes vendors that were able to carry out campaigns across at least five channels, whether online or offline. According to the report, “customer references on average reported using the Emarsys Marketing Platform...

---

### 5 Ways to Increase Customer Loyalty and Retention

> How do you improve and increase customer loyalty? Start by reading this blog to learn 5 ways to earn and build loyalty with your customers.

- Published: 2019-11-08
- Modified: 2023-07-27
- URL: https://emarsystest.com/learn/blog/5-ways-to-build-customer-loyalty/
- Categories: Thought Leadership
- Tags: customer loyalty, customer marketing
- Translation Priorities: Optional

It was a mobile experience I won’t forget. I tried buying dress pants off a major retailer’s mobile site. But I couldn’t. The site didn’t let me add the pants to my cart. Kept tapping the screen but nothing happened. I gave up... jumped to the competitor’s site and bought there. This negative experience pushed me away, and your customers may feel the same way if they have a bad experience. They may abandon your brand, jump ship, and purchase from your competitors. Keep reading to find out how you can protect customers from negative experiences, offer memorable interactions, and build customer loyalty. 1. Make convenience a priority It’s the new norm for grocery stores, supermarkets, and some retail stores. Buy online, drive to the store, and employees load your purchase into your vehicle. No need to step inside the store. No more wrangling a child or two, or three... or more into the store. This is convenience. The 24/7 gym member access. The mechanic who comes to your garage. The nurse who visits your home. Food delivered to you from any restaurant in town. In the age of immediate gratification where access to movies, music, apps, and games are just a click away, you have to get your product or service to customers as quickly as possible. 2. Provide a seamless experience for customers There I was in the middle of my morning routine, brushing my teeth when suddenly I remembered to order a new toothbrush. So, while brushing...

---

### How to Build an Emotional Connection with Customers to Create Brand Loyalty

> Customers want authenticity, but creating an emotional connection with customers is not clear-cut. Learn how you can create an emotional connection with customers to build brand loyalty.

- Published: 2019-11-01
- Modified: 2021-03-05
- URL: https://emarsystest.com/learn/blog/building-an-emotional-connection-with-customers/
- Categories: Thought Leadership
- Tags: customer loyalty, customer marketing
- Translation Priorities: Optional

I called a major manufacturer of beard trimmers... and what happened next astonished me. After two rings a human being answered the phone. That’s right, a real person. There was no automated greeting, no request for me to press zero to speak with someone, a human answered the phone. My jaw hit the floor. When my shock wore off I informed the customer service representative that I would need a replacement for the blade of my beard trimmer. Two minutes later the representative ordered a new part, sent over an estimated time of arrival, and asked if there was anything more she could do for me. Guess what? I refuse to buy a beard trimmer from another company. That short time on the phone changed my feelings about the company from a customer to a brand advocate. Emotion in Action There are a variety of reasons we connect emotionally with a brand. I grew up believing Tide was the greatest laundry detergent because the TV bombarded me with Tide advertisements during Sesame Street. Some of you use a product or service today because it’s what someone in your family used. A grandparent who drove a specific automotive brand, a parent who helped you open a savings account when you were 12 and you’re still with that bank today, a sugary cereal your aunt bought for when you had a sleepover at your cousin’s house. You may feel connected to a brand because of a great experience. There’s the dealership who gives...

---

### 5 Trends to Guide Your Black Friday Marketing in 2019

> Black Friday data shows changing channel preferences among consumers. You can use these 5 trends for your Black Friday marketing 2019.

- Published: 2019-10-25
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/black-friday-2019/
- Categories: How to
- Tags: customer lifecycle, holiday marketing
- Translation Priorities: Optional

It should come as no surprise that online sales have been trending upward the past several years on Black Friday. The holiday season in general marks, for almost all retailers and online stores, their most profitable period. But Black Friday has long held the distinction as the single most lucrative day of the entire year — at least in terms of foot traffic and in-store sales. But will its reputation remain, or will other days (and other channels) around the holiday season emerge for retailers to prioritize? Last year’s data reveals interesting implications that marketers should be aware of as, indeed, the bedrock seems to be shifting. Here are 5 things we learned from Black Friday 2018, and takeaways for you to incorporate this holiday. 1. Black Friday sales continue growing, period. The good news for retailers is that Black Friday sales continue growing. 2018 sales — which totaled $6. 2B — were up 23. 6% from the year prior. Black Friday sales are steadily rising each year, second only to Cyber Monday. Source: Bloomberg Last yr, #BlackFriday sales were up 24% from 2017 - look for that trend to continue CLICK TO TWEET Online shopping is popping. On Black Friday 2018, growth in digital visits to e-commerce websites grew 13% (comscore). Global digital spending on Black Friday 2018 also grew a hefty 36% from 2017. Compared with 2017, the three biggest days during the holiday season all yielded +28% in revenue via digital...

---

### What Is Real Artificial Intelligence: Characteristics of True AI

> Amazon, Google, Facebook and SAP Emarsys are redefining AI marketing. Learn how these companies use real Artificial Intelligence to succeed.

- Published: 2019-10-08
- Modified: 2024-09-25
- URL: https://emarsystest.com/learn/blog/real-ai/
- Categories: Thought Leadership
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

Not all AI is equal — in fact, there is a such thing as artificial artificial intelligence... and we’re blowing the whistle on it to help you better understand what to look for (and how to detect red flags) in AI marketing solutions. Today, every company in the tech space is touting their AI-infused software. As a piece in The Atlantic put it, “deflationary examples of AI are everywhere. ” If I had a dollar for every claim I’ve heard that someone “uses AI” in their platform, I’d have enough to build my own automation software... and that costs a lot. “On one hand, you have AI people complaining that the term has lost its meaning. On the other hand, you have reporters, startups, S&P 500 boards and every VC firm on the planet all claiming that anything slightly complex or slightly automated is AI. ” - Ronald Ashri, Hackernoon Most AI claims are slick marketing ploys, playing on that sweet spot in the minds of marketers looking to jump on the hottest trend in the space. But “real AI” is comparatively more rare. Real AI is how Amazon, Google, Facebook and Emarsys are taking CX and predictive marketing to new heights. But what constitutes actual vs. fake artificial intelligence? “Real #AI is how @amazon, @Google, @Facebook (& @Emarsys) are taking #CX to the next level,” says @RBalasundaram      CLICK TO TWEET Understanding Real Artificial Intelligence Most recommendation engines, triggered communications, and prediction platforms use a very simple rule-based system. “If...

---

### 5 Powerful Ways to Use Artificial Intelligence in E-commerce

> Five actionable ways to leverage AI for e-commerce brands that will grow your active customer database.

- Published: 2019-09-10
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/5-powerful-ways-to-use-artificial-intelligence/
- Categories: How to
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

Unless you’ve been hiding under a rock the past couple of years, you’ve heard the rumblings. Artificial intelligence is here, and here to stay. The way some people have hyped it up, though, you may have thought there’s some three-eyed, two-headed AI monster — coming to steal your job, create havoc among your tech stack, and overtake, mess up, and mutate all of your precious customer data. But this fear-based approach stems from widespread misunderstandings about what AI is, and how it can help e-commerce marketers. For teams who are ready to embrace this game-changing technology, the benefits are becoming evident. How AI Is Impacting E-commerce Let’s get real. AI is fundamentally altering the way online brands can market to their consumers. This is happening whether you believe it to be so, or not. And when it comes to AI, I have some good news and bad news. Which would you like first? Since I’m a “glass half full” type of marketer and passionate proponent of AI, let’s focus on the good first. Artificial intelligence is unequivocally changing the e-commerce space. And it will augment aspects of your job (the repetitious, monotonous, data-intensive parts). But it won’t distort your data or cause inconsistencies with your communications. The fact is that there are dozens of tangible use cases for AI in e-commerce that are helping (not hurting) the organizations which have employed it. Now that we’ve got that out of the way, are you ready for the bad? This is it:...

---

### 10 AI Trends Marketers Should Watch for In 2020 [+ Bonus Infographic]

> AI nears a tipping point where successful marketers leverage the technology to excel at customer experience.

- Published: 2019-09-05
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/10-ai-trends-infographic/
- Categories: Thought Leadership
- Tags: AI marketing, artificial intelligence marketing
- Translation Priorities: Optional

Artificial intelligence is helping us explore the universe, diagnose diseases, and program autonomous cars, among thousands of other use cases across dozens of industries, including, especially, marketing. Even amidst its tangible applications, AI is still in its infancy – through marketers believe that it’s a significant game-changer... and many are doing something about it. A new decade is upon us – as the AI hype begins to dissipate and the proverbial clouds start to clear, which trends do retail marketers need to watch for in 2020? 10 for 2020: AI Trends for Retail Marketing in the Next Year Whether you’re looking to get started with AI, expand your results from it, or fine-tune existing use cases, we scoured the net, talked to experts, and did our own research to give you the top AI trends to keep in mind over the next year. 1. Manage real-time customer interactions across channels Our 2017 research showed that 26% of marketers planned to implement RTM more than 12 months ahead – so, around now. Look for marketing to become truly real-time, enabled by AI, as we move into 2020. 2. Improve retention and loyalty with new insights As an overarching benefit, we also found that both business decision makers and users said AI marketing enables better customer retention. Heading into 2020, look for use cases for AI to improve and span the latter stages of the customer lifecycle. First-time to active, defecting customer win-back, and other vital campaigns will all use AI. 3... .

---

### How E-commerce Brands are Getting Value from AI

- Published: 2019-08-30
- Modified: 2019-08-30
- URL: https://emarsystest.com/learn/blog/getting-value-from-ai/
- Categories: Thought Leadership
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

Not long ago, artificial intelligence was viewed as promising technology but a solution that only hi-tech companies or industry giants like Google or Tesla could invest in and benefit from. That presumption is fading fast. Today, the biggest hurdle facing AI marketing is understanding its true value amidst so many lofty promises and pervasive misconceptions. The history of AI dates back further than most realize, but for all intents and purposes, the development of modern AI was really catalyzed in the 1950s with The Turing Test — a measure which quantified a machine’s intelligence. Fast-forward to 2010: Microsoft begins tracking human body movement using a 3D camera and infrared detection. In 2011, IBM’s Watson defeats two Jeopardy! Champions and Apple launches Siri. In 2014, Amazon releases Alexa. In 2015, Google DeepMind’s AlphaGo infamously beats human competitors in the game Go. In 2017 and 2018, Facebook, Google, Samsung, and Alibaba all launch AI technologies. And, for the first time, over the past five years (and entering the next five), marketers are using AI to drive value in a multitude of ways. The Fourth Industrial Revolution is here, and it’s unfolding fast. #Marketers are using #AI to drive value in a multitude of ways - the Fourth Industrial Revolution is here CLICK TO TWEET See how marketers are unlocking new insights with AI Give me the Whitepaper What Is Artificial Intelligence & What Does It Mean for E-commerce Marketers? Artificial intelligence is a blanket term referring to algorithms, technologies, and techniques that give computers or machines the ability...

---

### Building a Next-Generation Digital Marketing Strategy

- Published: 2019-08-20
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/next-generation-digital-marketing-strategy/
- Categories: Thought Leadership
- Translation Priorities: Optional

Marketing has to change. As marketers, we’re under an exceptional amount of pressure. Expectations are higher now than ever before to deliver on revenue goals and drive overall ROMI (return on marketing investment). It’s easy to slip unknowingly from being proactive to reactive while trying to juggle multiple channels, individual point solutions, high-dollar campaigns, and incoming requests from sales teams and other departments. Adding to the pressure is the issue of data. The good news is that there is an incredible amount of consumer data available to marketers today, information that can be used to deliver truly personal brand interactions. The bad news? All too often, this data becomes an overwhelming obstacle to sift through, analyze, interpret, and apply to the creation of personalized experiences for each individual. And for good reason: human-driven personalization doesn’t scale. In fact, most marketers don’t feel adequately equipped to predict the customer journey and drive maximum value in their current state. The pressure on marketers mounts even higher when board members or the CEO demand a bottom-line rainbow. Marketers are being pressured for results, but lack the ability to accurately measure the impact of their marketing. Don’t worry, we get it. You’re not alone. These are challenges faced by many of today’s brands. Thankfully, a new era of empowered marketing is dawning. It’s time to revolutionize the role of the marketer and create a marketing strategy that better serves the marketer and the customer. Revolutionize the Role of the Marketer For most marketers, data...

---

### The CMO Challenge: Why CMOs are the First to Go in the C-Suite

- Published: 2019-08-13
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/cmo-challenges/
- Categories: Thought Leadership
- Translation Priorities: Optional

CMOs have the shortest tenure of the entire C-suite. But why? CMOs have a reputation problem in the organization. Of all the leaders in the C-suite, they have the hardest time proving the positive impact and ROI that marketing spend has on the business. This needs to change. CMOs need to create a more direct line of visibility into the work they’re doing and the results they’re delivering. This blog will explore the need to shift from an operational focus to a strategic focus when it comes to KPIs and measuring marketing results. Why Marketing Leadership Turnover Is at an All-Time High It’s a common quip among CMOs that their average tenure is 18-24 months. Though this insider joke is a little off — the average CMO as of 2017 lasted an average of 44 months — it’s worth noting that CMOs are almost always the first to go among the C-suite when a disruption is needed in the business. And in 2018, we saw big disruption in the marketing world among top brands. In the graphic below, SpencerStuart tracked the movements in the CMO role across big brands to discover that 2018 was an especially hard year for marketers. There was a lot of change and a lot of disruption to marketing leadership, not only in e-commerce and retail, but across industries. But, why do we see such a short tenure for CMOs and why so much disruption in 2018? For most companies it points back to the one...

---

### The Marketing Metrics & KPIs Your CMO Really Cares About

- Published: 2019-07-31
- Modified: 2019-07-31
- URL: https://emarsystest.com/learn/blog/cmo-metrics-for-marketers/
- Categories: Thought Leadership
- Translation Priorities: Optional

As marketers, we’ve been brought up to believe that reporting is an intricate part of our job. But we’re given tools that only allow us to measure success based on channel-specific, operational KPIs. At best, these metrics are a shallow representation of the work we do. They don’t give us information about how our campaigns are impacting the overall success of the business. We need to break free from the mindset that open rates and click-through rates mean success. Marketers must transition into a more strategic role by graduating from operational KPIs to strategic KPIs. In doing this, marketers will become invaluable assets to their organization — being able to connect their day-to-day activities with higher business objectives. The Marketing Metrics & KPIs Your CMO Really Cares AboutLet’s look at the differences between operational and strategic metrics and a few examples of strategic metrics that can impact your e-commerce business right away. Operational MetricsOperational metrics are the ones we’ve been led to believe we should report on. They prove we’re successful in our role. At least that’s what every channel-specific technology platform would have us believe. But operational metrics mostly focus on results that can be impacted daily. They can fall in different channels or in operational processes. And while they are important metrics, they don’t give marketers the full view of the impact marketing is having on the business. These metrics might include:Emails sentEmail open ratesMessage CTRI feel it’s important to say again that these types of metrics still matter for marketers. They help us...

---

### 7 Strategies to Create Meaningful Mobile Engagement

- Published: 2019-07-27
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/mobile-engagement/
- Categories: How to
- Tags: mobile, mobile marketing
- Translation Priorities: Optional

Time spent on the mobile device continues climbing. Data reaffirms it, but practically all you need to do is look up whenever you’re out. Consumer attention via the mobile screen is today’s foremost digital currency. The mobile device is the #1 vehicle consumers use to interact with brands. Are our phones taking over our lives? Or are they just really convenient, portable information pods connecting consumers to the IoT? For better or worse, brands need to understand why mobile engagement matters and how to engage audiences across multiple use cases including SMS, in-app messaging, push notifications, and more. Why Mobile Engagement Is Important The mass movement to mobile has happened at such a pace that it’s left marketers with figurative whiplash. The trend began gaining momentum with the advent of smartphones and quickly accelerated over the past several years. For many companies, mobile has become the preferred channel for their customer base, with more than half of their e-commerce transactions taking place on mobile devices. And, as an Access Development article points out, there’s a direct correlation between interactions and engagement — the more frequent and meaningful interactions are, the more engaged the user is. So the name of the game is getting more people to communicate with your brand more often when on their phones. The transition (from desktop or even in-store to mobile) happened so suddenly that marketing departments struggled to keep up and adopt the new tools and mindsets necessary to market to these mobile consumers. If...

---

### Changing the Way We Measure Marketing: A New Free Benchmarking Tool for E-Commerce Marketers

> Marketer sollten sich mehr auf strategische KPIs konzentrieren. SAP Emarsys stellt ein innovatives Tool vor, das eine neue Generation im Benchmarking einleitet.

- Published: 2019-07-05
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/new-benchmarking-tool-e-commerce/
- Categories: How to
- Translation Priorities: Optional

Emarsys launches a new tool that delivers the next generation in benchmarking. The need for a new kind of benchmarking Benchmarking is not a new subject. The practice of looking at industry averages of key performance metrics is something all marketers have grown accustomed to over the course of our careers. We’ll download the latest report and check to see if our open, click-through, and unsubscribe rates match up. If our metrics align with the industry average (or are even better), then we’re doing pretty great at our jobs, right? Unfortunately, no. When it comes to marketing results in the business, leadership doesn’t care how great our email channel is performing unless we can show how it is impacting the actual business objectives and results. But every benchmarking report or tool focuses on these operational, channel-specific KPIs. They show the averages of how each channel is performing, but give us no way to connect the performance of these channels with business objectives. As marketers, this should be unacceptable. As a department, marketing is constantly on the chopping block and constantly being scrutinized about the work we’re doing. Why? Because we report our success based on these operational metrics. We have trouble connecting what we’re doing everyday to the overall company objectives. And as mentioned above, if we can’t show leadership how our work is impacting business results, they don’t care. We need to find a way to make this connection or risk becoming obsolete. It’s time for a benchmarking tool...

---

### The History of Omnichannel: Paving Your Path to Omnichannel Success

- Published: 2019-06-25
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/retailers-implementing-omnichannel-strategies/
- Categories: Thought Leadership
- Tags: customer engagement, omnichannel marketing
- Translation Priorities: Optional

For many marketers, the word ‘omnichannel’ is, understandably, an overutilized, overwhelming linguistic overview of a concept much more difficult to actually achieve than implied. The thought of expanding into more than one marketing channel – while maintaining a unified, consistent, personalized experience across them all – is abstract. Regardless of how unequipped you may feel or how far off things may seem, the time has come for all brands to commit to establishing a true omnichannel strategy. Why? Because there’s so much at stake, and so much to gain. Upwards of 90% of customers expect consistent interactions across channels. Armed with an omnichannel strategy, your business can present shoppers with more opportunities to engage, interact, and buy. Additionally, with an omnichannel strategy in place, customer data can be collected from a wide range of interactions across an infinite amount of channels. All that data lives in a single database – the coveted unified customer profile) – ultimately helping you create marketing magic. If you think omnichannel marketing is only for major enterprises that can dedicate massive resources to launching sophisticated strategies, think again. With tech and data as the great equalizer, the path to omnichannel success is easily illuminated for mid-market businesses and smaller brands, too. Getting Your Omnichannel Strategy Started Today, most brands begin their journey to omnichannel from a single channel: email. While this isn’t the only way to begin, an email-first approach to omnichannel offers a foundation for future expansion, and easier collection of quality data. However,...

---

### The Evolution of Email: Step Away from Open Rates

- Published: 2019-06-20
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/evolution-of-email/
- Categories: Thought Leadership
- Tags: email deliverability, email marketing
- Translation Priorities: Optional

Step Away from Open Rates Email marketing remains the #1 digital channel for ROI, yet the changes taking place with email are dynamic and challenging to keep up with. Still, e-commerce marketing teams need to stay in the loop to remain competitive across this channel. The evolution of email marketing Email marketing today is a very different beast from the e-newsletters which were sent once or twice a month to subscribers, back when open rates and click rates were the key measurement of success for marketing teams. Email marketing now drives more web traffic than paid and social combined, delivers the highest ROI of any marketing channel, and is the preferred communication channel of consumers for pre-purchase, post-purchase and transactional messaging. Email continues to evolve with content, cadence, and frequency curated and optimized to the needs and preferences of each individual. Inbox filtering and security protocol has changed too, in response to increasingly sophisticated threats in increasingly sophisticated ways. The digital marketing industry is more complex than it has ever been, yet the core method of tracking, reporting and segmenting seems like it hasn’t changed much. Marketing has changed but metrics are lagging behind. “#Marketing has changed, but metrics are lagging behind,” says @ePrivacyProf CLICK TO TWEET The open rate dilemma I first spoke about the problems of open rate tracking lagging behind industry change at the Internet World conference in 2013. Working in the technology and data side of email and deliverability, I have access to the big picture,...

---

### How to Create a Personalized Digital Customer Journey

> Personalization is essential to ensuring that the digital customer journey is successful and relevant. Learn how you can transform your customer journey with personalization.

- Published: 2019-06-18
- Modified: 2023-04-12
- URL: https://emarsystest.com/learn/blog/creating-personalized-experience-across-digital-customer-journey/
- Categories: How to
- Tags: customer engagement, personalization
- Translation Priorities: Optional

The race is on — if it seems like everybody and every company is talking about “personalization,” it’s because they are! Creating more personalized experiences is the ultimate end game in the digital world where the customer experience reigns supreme. What Is the Digital Customer Journey? The digital customer journey refers to the process a customer goes through with your brand — from browsing to purchase to post-purchase. For marketers, the key is being able to identify what stage a customer is at, and successfully curating the content they receive based on this stage as if it were served up manually and with great care (technology will automate the who, what, where, and when as you give it quality content and data). With potentially thousands of customers on your website and even more SKUs, we can start to understand how the whole “right product, right person, right time” ethos comes into play. But let’s get real... Is this idea just another trendy statement prophesied by a blogger, completely infeasible for marketers in the real world? Or are we actually there? Let’s break it down, starting with a typical e-commerce journey. Digital Hugging: Idealizing the Customer Experience Have you heard the term digital hugging? I certainly had not, that is, until I started researching trends facing marketers as we move further into the year. As better tech quickly evens the playing field, so to speak, strategy and creativity come into the crosshairs as the real differentiators. Digital hugging goes beyond personalization...

---

### Email Icebreakers: 4 Creative Ways to Start Conversations with Subscribers

> Discover effective email icebreakers to engage subscribers. Learn creative strategies for starting meaningful conversations and building loyalty.

- Published: 2019-06-13
- Modified: 2023-12-08
- URL: https://emarsystest.com/learn/blog/email-icebreakers/
- Categories: General, How to
- Tags: email, email optimization
- Translation Priorities: Optional

Email is among the most flexible and versatile tools in the marketer’s repertoire. However, it often gets relegated to just a few use cases: event and product promotion, transactional confirmations, content distribution, and several others. It makes sense; after all, email is really good for those missions. But it’s too frequently overlooked as a prime way to start meaningful discussions that evolve into engagement and loyalty. “#Email is overlooked as a way to start convos that evolve into #engagement & #loyalty,” says @MMtwopointfive CLICK TO TWEET The new front in the war for customers’ attention and favor has shifted to the customer experience. 9 in 10 companies now say they “compete primarily on the basis of customer experience. ” When subscribers feel heard and are engaged on a personal level, they’ll be more likely to return. But just like “real life,” starting a conversation via email can be easier said than done. Fortunately, marketers have plenty of email marketing tools at their disposal to break the ice and begin a dialogue. Start with Your Best Pickup Line If you want to develop lasting, ongoing conversations with your audience, it’s best to start them as early as possible. For email marketers, that usually means the welcome email. A welcome email or series of emails is your best opportunity to set the tone for your subscriber relationship. These messages often have 4x the open rate and 5x the click-through rate of other marketing emails. After all, your subscriber has just volunteered their contact...

---

### Transforming Your Business with a Marketing Automation Platform

- Published: 2019-06-04
- Modified: 2019-06-04
- URL: https://emarsystest.com/learn/blog/marketing-automation-platform/
- Categories: Thought Leadership
- Tags: new marketing technology, personalized marketing
- Translation Priorities: Optional

Most brands I'm familiar with want to transform at least part of their marketing. Whether you're revamping your email marketing, revitalizing your mobile approach, connecting your website with other channels, or bringing all of your channels together in one place, marketing automation technology can help. But to get the most out of the technology, you have to understand more about making that transformation, including how the tech works and the top mistakes many brands make. Does Marketing Automation Work? Let’s get real. An automation platform is not a substitute for “bad” marketing, and it won’t suddenly fix disconnected processes or silos. It’s not a silver bullet that will suddenly remedy all your woes. If each one of the 7,000+ marketing tech tools out there could actually live up to half of their hype, the majority of marketers would be executing flawless, perfectly placed campaigns that convert enough visitors to make the marketing department self-sustaining. Marketers would have tons of time on their hands and less work to do. But that's not happening just yet. So does automation work? Yes, it works really well if you want to simplify processes and production, scale personalization across your database, and measure results. As with all things, though, the strategy and work you put in is exactly what you’ll get out of it. It’s also crucial to understand how tech can help and where its shortcomings lie. How Does Automation Work? Whether you’re an automation beginner or pro, understanding the basics about how automation works is always good. Automation platforms — as...

---

### 10 Incredibly Useful Tips to Increase Website Engagement

- Published: 2019-05-30
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/10-incredibly-useful-tips-to-increase-website-engagement/
- Categories: How to
- Tags: customer engagement, website personalization
- Translation Priorities: Optional

Nothing you’re doing matters one smidge if your website is not planned, created, and optimized with the intention of engaging and converting users once they land. Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement. 1. Maximize time on site and time on page B2C buyers spend an average of 2:47 on-site. Of course, this is the average. Naturally, bounce rates will be higher for sites that don't follow through on the promise that was made (in an ad, email, social post, etc). Sessions will last longer based on the visitor's intent. Returning customers doing research on an item or building a basket will likely stay longer. Maximize time spent on your website and individual pages by ensuring a smooth flow, quick loading speed (loading time does impact the bottom line), and that valuable, informative content is front and center. When it comes to time on page and engagement, it’s about quality over quantity. ➤ Pro Tip: Leverage rich content, interactivity, and a dash of parallax to really captivate users with an ultra-intense UX. 2. Simplify navigation and smooth out kinks in the UX The e-commerce marketplace is crowded and noisy, to say the least. The best e-commerce sites embrace a minimalist approach, going with simple and elegant. When it comes to UX and website navigation, less may actually be better... .

---

### How to Improve Your Email Click-Through Rates with Interactive Content

- Published: 2019-05-23
- Modified: 2019-05-23
- URL: https://emarsystest.com/learn/blog/improve-email-click-through-rates/
- Categories: How to
- Tags: email, email marketing
- Translation Priorities: Optional

Email is still one of the top channels for marketers. But, honestly, not much has changed in the way of email content when we think of all the other marketing channels and how they’ve evolved. Many marketers still send static, flat emails most of the time. Only a handful of forward-thinking marketers have leapt forward and challenged the status quo. These marketers have begun to use interactive content in their emails and are seeing massive benefits! Interactive email content increases click-to-open rates by 73%! Bringing Emails to Life with Interactive Content Here are a few ways you can add interactive content to your emails and start seeing the benefits, including a massive lift in click-through. It isn’t as hard as you think – and more tools are emerging every day that will help marketers bring email to life. 1. Gamify your emails It goes without saying, but when you entertain your audience, you make them happier. However, what you probably didn’t realize is that gamification can have direct impact on how your brand is remembered. Adding gamified elements to your email gives your audience a memorable experience they’ll reflect back on when they are looking to make a purchase. Quizzes, polls, and other clickable or reactive elements in emails have become increasingly popular. These added sparks not only entertain recipients and make your brand stand out, they can help you collect more data about your audience. There are loads of tools out there to help you, depending on your needs... .

---

### AOV vs. CLTV: Which KPI Is the Best Indicator of Success?

> Discover whether AOV or CLTV is the KPI to track e-commerce success, with insights on optimizing sales and long-term revenue.

- Published: 2019-05-21
- Modified: 2023-12-08
- URL: https://emarsystest.com/learn/blog/aov-vs-cltv/
- Categories: Thought Leadership
- Tags: customer lifecycle marketing, ecommerce trends
- Translation Priorities: Optional

Which KPI is most important when it comes to measuring marketing success: average shopping cart amount or long-term worth of a customer? Both AOV and CLTV can offer distinct insights for e-commerce brands looking to optimize short-term sales and long-term revenue impact. We’ll explore the differences between the two KPIs, when each should be considered, and which is most useful. AOV or CLTV? A question as old as e-commerce itself: Average Order Value (AOV) or Customer Lifetime Value (CLTV) — which one is more telling? When should you measure each? How do we calculate them? What are the best ways to take action on insights that AOV and CLTV provide? The truth is that both metrics are of value and are necessary to drive real growth, but understanding which to look at in a specific use case depends on your business model, industry, customer, and what you’re trying to measure — or prove. We’ll share what we’ve learned — based on our client data — about these two popular metrics, when they’re best used, and which is most important. What Is AOV and When Is It Best Used? As defined by our partner BigCommerce: “Average Order Value (AOV) is an e-commerce metric that measures the average total of every order placed with a merchant over a defined period of time. AOV is one of the most important metrics for online stores to be aware of, driving key business decisions such as advertising spend, store layout, and product pricing. ” In general,...

---

### 3 Important Retention Marketing Strategies Every Retailer Needs to Know

- Published: 2019-05-07
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/5-important-retention-marketing-strategies-every-retailer-needs-know/
- Categories: General, How to
- Tags: customer loyalty, personalization
- Translation Priorities: Optional

Retention marketing is the new way of the e-commerce world. It requires a mind shift that must be made, though. Marketers have to begin to understand how to create more loyalty among those customers whom they’ve already earned instead of over-investing or risking resources in trying to find so much "new. " If you haven’t heard it before, know this: your existing customers actually offer the ripest opportunities for further monetization. Our recent infographic, focusing on turning first time buyers into active customers, shows that you have only a 27% chance of a customer returning after one purchase... but a 54% chance of them returning after a second or third purchase. Another study by Gartner revealed that 80% of a company’s future revenue will come from just 20% of their existing customers. Retention truly represents the most lucrative investment for modern e-commerce teams looking to break away from the accepted status quo! In this post, we’ll share three retention marketing strategies that you can mix and match to find the right combination that works for your personalized marketing plan. Used with a retention mindset, email can change your business, so, if you’re ready to expand your email marketing strategy to more poignantly target existing customers, listen up! Editor’s Note: You shouldn’t be throwing around these tactics at random. Ensure they’re a strategic part of your customer lifecycle marketing strategy and that they align with your business objectives. 1. Be Sure Your Personalization Is Up To Date Go about your retention efforts...

---

### 3 Common e-Commerce Challenges and Solutions

> More businesses in the e-commerce space are offering niche, personalized products and services. Discover the 3 e-commerce challenges marketers are facing and how to overcome them.

- Published: 2019-05-02
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/3-ecommerce-challenges/
- Categories: How to
- Tags: customer lifecycle, ecommerce trends
- Translation Priorities: Optional

In the age of one-click purchases and two-day shipping, consumer expectations are constantly increasing. Not only do customers expect more from your brand post-purchase, but they expect you to wine and dine them with personalized marketing experiences prior to purchase, too. For e-commerce marketers, this is increasingly difficult as more and more businesses are popping up in the e-commerce space offering more niche, personalized products and services. Consumers are inundated with choices, which means e-commerce marketers are facing more competition. Not only that, but the demand for personalization is creating more data than marketers can manage. So what’s the solution? How can e-commerce marketers get ahead of the game and start managing their data to create personalized experiences that win customers over again and again? What are the Top E-Commerce Challenges Marketers Face Today? Tweet: "#Ecommerce #marketing is challenging - choice, competition, #data, & the demand for #personalization are overwhelming" says @hollypels  Let’s take a look at three of the most common challenges e-commerce marketers are facing right now and how they can overcome them. 1. More Data, More Choices, More Confusion With rising customer expectations and the demand for data, e-commerce marketers are finding themselves with more data than they can handle. In an effort to engage better with existing customers (and identify new ones), brands rush to buy new technology that can collect data points about customer behavior and engagement. Instead of achieving the intended goals with these investments, they find themselves with an accumulation of tech with...

---

### 5 Examples of B2C Brands That Are Experiential Marketing Masters

- Published: 2019-04-30
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/experiential-marketing/
- Categories: Thought Leadership
- Tags: b2c marketing, customer experience
- Translation Priorities: Optional

Customer experience is the battlefield upon which loyalty will be won. We’ve been singing (and hearing) this tune for at least three or four years now. Technologically advanced brands on the leading edge are already bringing experiences to life. The future of brand activation — of consumer engagement — may just lie in the execution of these unique, engaging interactions. Experiential marketing means creating emotive, immersive, co-creational (with consumers) brand memories. “The role of emotion is critical in how people connect with a brand... You can move sales when you do a live event, a mobile tour, a street team — that’s why you do a lot of those things. But the underlying purpose in event marketing, in experiential marketing, is in meaning, emotion, community, and bringing people together to make them feel part of something larger. It’s built on that undercurrent of emotion. True personalization and true meaning comes when somebody is creating their own experience by being active in it, and having a shared experience with others. ” Brent Turner • SVP, Solutions, Cramer • @brentrt "The underlying purpose in #event or #experientialmarketing, is in meaning, emotion, community, & bringing people together" says @brentrt CLICK TO TWEET Traditionally, big-name consumer brands like Coca-Cola, Volkswagen, Guinness, Red Bull, Snap, Tesla, Disney, Amazon, and others have set the bar high when it comes to virtual, real-world events and experiences. These brands have broken through and become globally renowned, top-of-mind companies. But with technology — and creative, inventive marketers — as today’s...

---

### Using WeChat to Find Success with Your Holiday Marketing

- Published: 2019-04-17
- Modified: 2022-04-08
- URL: https://emarsystest.com/learn/blog/wechat-holiday-marketing-success/
- Categories: General
- Tags: wechat
- Translation Priorities: Optional

For many marketers, it’s easy to associate “holiday marketing” with the end-of-year holidays that fall in December. But holiday marketing shouldn’t be a concept we reserve for these year-end events, rather we should look at key season events throughout the year as a way to connect and engage further with our customers. Too many brands focus on holidays with batch-and-blast campaigns targeting their entire audience, but holiday activity should be part of a year-round focus delivering personalised experiences to individuals on occasions they care about. Any engagement should be part of a well-planned program mapped out up to a year in advance with promotions timed to coincide with milestone dates, such as International Women’s Day, Mother’s and Children’s Day, Father’s Day, and Singles Day, along with traditional Western occasions now becoming popular in the East, such as Halloween and Valentine’s Day. For even more personalisation, you can add the customer’s own milestones such as a birthday or wedding anniversary. Brands enjoying success in Mainland China connect with their customers through many mediums, creating a journey across multiple touchpoints rather than just one-off connections. And along that journey, WeChat is especially important. As we highlight in our latest WeChat whitepaper One Billion Customers Can’t be Wrong, developing and executing a WeChat program for your brand is essential. So how can brands use WeChat to further their omnichannel experience with customers during the holidays? Combining Traditions with Technology When planning out a new strategy for any seasonal event, it’s beneficial to look...

---

### How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

- Published: 2019-04-16
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/8-high-value-omnichannel-mobile-use-cases/
- Categories: How to
- Tags: mobile, mobile marketing
- Translation Priorities: Optional

This three-part series will explore how marketers can take advantage of arguably the fastest-growing digital channel: mobile. This article investigates the role that mobile plays in a modern omnichannel and customer lifecycle marketing strategy, plus 8 high-value use cases for brands at any stage to explore. Global penetration of mobile devices are at an all-time high, and engagement and m-commerce are growing like never before. Along with investments in email marketing, there’s no better channel to focus your resources on than the mobile channel. As the omnichannel landscape flourishes, so too will the different ways you can leverage mobile as a piece of your puzzle. Where you may have been able to get away with hosting your mobile marketing as a “stand-alone” 10 or even five years ago, you no longer can afford to hold that data in isolation. Integrating mobile within the larger picture is both needed and requires a little forethought. Concepts like tech consolidation and having “a single source of truth” become living, breathing things to consider when bringing in the mobile channel. How, when, and where can you make mobile more integral to your customers’ brand experience? I partnered with our Global Product Manager, Mobile, Erin Azar, to help bring these concepts to life. Mobile-as-a-Channel: Is Your Brand Ready to Make the Call? In PT I, we discussed how different kinds of mobile companies leverage their apps for very different reasons and in different ways. In summary and in order to set up the use cases...

---

### How Berry Bros. & Rudd Personalizes the Customer Journey [Video]

- Published: 2019-04-11
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/blog/video-berry-bros-rudd/
- Categories: Thought Leadership
- Tags: customer data, customer lifecycle
- Translation Priorities: Optional

Gary Vaynerchuk’s “0-to-100” story of bringing his Wine Library to prominence isn’t the only family-owned brand in the industry that’s found widespread international success. Berry Bros. & Rudd’s journey to personalization proves that focusing on relevancy, trust, and personalization throughout the customer journey yields loyal customers that buy more and buy more often. Digital Marketing Manager Ash Ledran presented more about how Britain’s oldest wine and spirits merchant manages the customer lifecycle. Watch Ash’s full-length 20-minute presentation: Highlights and details: ► (2:22) Who comes to Berry Bros. & Rudd, what do they buy, and what’s their AOV? ► (4:12) Personalizing the customer journey ► (5:53) Five stages of the customer lifecycle: lead, first-time buyer, active, defecting, inactive ► (6:00) Leads: browsing regularly but not buying ► (7:03) First-time: preferences, data gathering ► (7:46) Active: trusting, regular shoppers ► (8:51) Defecting: were active, but must be re-engaged ► (9:50) Inactive: no longer responsive ► (14:29) The perils of messing up personalization or sending irrelevant content ► (17:28) Personalization isn’t all about sales: relevancy, trust, and loyalty ► (18:20) Q&A “For defecting customers, we offer incentivized and non-incentivized emails. We test incentives all the time. So, we may go ‘here’s £10 off, and here’s £20 off,’ and we’ll test that to see which gets best results. But some we don’t even incentivize... we’ve had great success in just building good, relevant, personalized content over just smashing out a £10 discount code. ”   Ash Ledran • Digital Marketing & CRM Manager • Berry Bros... .

---

### 3 Ways to Win Customer Loyalty Among Millennials

- Published: 2019-04-09
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/drive-customer-loyalty-millennials/
- Categories: Thought Leadership
- Tags: customer engagement, customer loyalty
- Translation Priorities: Optional

As a so-called millennial (and marketer) myself, I’d like to think I have a somewhat distinct perspective on what it takes to actually create and maintain a loyal millennial customer. But I wanted to dig deeper — so I dove in and asked a few millennials to share their thoughts. As of 2019, this demographic of 23- to 36-year-olds requires an interesting and engaging brand experience. There’s a huge opportunity here, especially on mobile and when moving from online to offline. According to Retail TouchPoints and Groove, 68% of millennials desire a combined online and offline brand experience. 96% view their mobile devices as the most important items in their lives, so it’s no wonder that they expect seamless experiences from brands. Tapping into the Millennial Mindset As if to perpetuate the “stereotypes,” here are a few common loyalty-related statements you might hear from the mouths of your millennial audience from time to time: “I don’t want to buy the 700-channel package when I only watch five — I want to buy only those five. ” “I want to be able to browse your online store in-app while flipping between Instagram and texting my friends... and then buy with a click of a button when I’m ready. ” “Oh yeah, one bad brand experience, and I’m done. On to the next! ” Millennials also want to identify with the brands they buy from. This segment wants their voices to be heard, and, as a group, they are not afraid to voice any dissatisfaction...

---

### 5 Examples of Successful, Data-Driven Customer Loyalty Programs

> What’s the secret to a successful customer loyalty program? Check out 5 loyalty program examples for inspiration.

- Published: 2019-04-04
- Modified: 2021-02-19
- URL: https://emarsystest.com/learn/blog/3-loyalty-program-examples-customer-data/
- Categories: How to
- Tags: customer data, customer loyalty
- Translation Priorities: Optional

The secret to a successful customer loyalty program? DATA. It all always comes back to that four-letter word, and for good reason — re-arrange those letters and what do you get? TA-DA! Makes sense, right? With customer loyalty, it actually does. And loyal customers represent the most lucrative segment — usually the most engaged, highest-spending, and most frequent buyers in your database. It stands to reason that you’d want to know them best (and they’re probably giving you the information needed to make that happen). Why, then, are so many companies failing to put together personalized experiences for loyal members? And what would a data-driven, personalized B2C loyalty program look like? The Importance of Customer Loyalty Did you know that loyal customers spend 67% more on products and services than new customers?   If you focus on your existing customers’ needs, they’ll continue to buy from you and will spend more over their lifetime with your company — that’s why customer loyalty programs are so beneficial. Investing in a successful loyalty program can help you retain existing customers, increase customer referrals, and gain more user-generated content from happy customers. To further understand the importance of customer loyalty, click here. Creating Data-Driven Customer Loyalty Experiences It’s easy to spin up a loyalty program and an accompanying app. But it takes a strategic, well-planned approach to do so in conjunction with all the customer data you have in your database. It is this two-sided dynamic that will, in effect, let you create more...

---

### How E-Commerce Marketing Will Change: 5 Predictions for the Next 5 Years

- Published: 2019-03-19
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/5-ecommerce-predictions-next-5-years/
- Categories: Thought Leadership
- Tags: ecommerce trends, marketing strategy
- Translation Priorities: Optional

Advancements in AI, marketing automation, and machine learning have been well-covered – but what are the derivative implications of them? How else or where else will marketing be affected? Some of the hottest areas of focus for forward-looking e-comm teams include: Blockchain marketing Cross-device identification Real-time marketing Voice-as-a-channel The rise of owned channels as banner ads slowly die And just as you thought the prophecies and predictions had come to a swift culmination, voilà! 2019 is well underway, so in lieu of limiting our outlook towards only the year ahead, we’re sharing 5 can’t-look-past virtual certainties for e-commerce marketers for the next 5 years. 5 Predictions For The Next 5 Years: Changes in E-Commerce Marketing We did in-depth research, talked to practitioners across the industry, and asked top e-commerce marketing thought leaders what they’re looking for in the next five years. Here’s what we learned. 1. Blockchain will restore control of data to consumers and add more certainty for brands Imagine being able to record, see, and cite immutable, incontrovertible proof of basically anything with your business. Blockchain enables this kind of concrete record-keeping and lets marketing organizations add more certainty to aspects of the business where it makes sense. For example, a set-in-stone ledger of when an item was ordered, shipped, and delivered to a customer removes any chance of confusion or doubt. Related Content: What Is Blockchain & How Is It Changing Marketing? “In e-commerce, one of the biggest applications of blockchain is in lineage – being able...

---

### How Retailers Can Tie Objectives to Tactics and Prove ROI to the C-Suite

- Published: 2019-03-14
- Modified: 2019-03-14
- URL: https://emarsystest.com/learn/blog/retailers-tie-objectives-to-tactics-prove-roi/
- Categories: Thought Leadership
- Tags: marketing strategy, online shopping
- Translation Priorities: Optional

In our growing digital economy, traditional retailers face an enormous task: maintaining customer retention amidst a gigantic shift from brick-and-mortar to online. The e-commerce movement has spurred countless changes that retailers are being forced to contend with. Among them is figuring out how to remain relevant to customers who are also adapting to the "one-click culture. " For customers, it’s never been easier to brand hop for a slightly better experience, more affordable product, or just to try something new. Yet you and your team are still responsible for hitting the mark and increasing by . Retail marketers are being pulled from every direction. Whether your goal is to drive revenue, ROI, or retention, assembling the pieces to make it happen is hard. What’s Wrong with Retail Marketing? Driving repeat footfall to the store AND website (traffic), engaging customers so they spend more (AOV), buy more often (purchase frequency), and become more inclined to engage (conversion rate), or join your fan club (subscribe) are all challenges that retail marketers are facing. It’s easier to reach customers than ever before. But with an influx of tech, channels, and more data, reaching those high-level business objectives can require adjustments along the way. It’s easy to feel lost (and come up short of those high-level business objectives). A slight recalibration of things – a re-evaluation of what you’re aiming for, a re-assertion of the means by which you can get there, and a re-commitment to the methods which will bring about success – is needed. Start with objectives, move...

---

### The Future of Retail & e-Commerce: Allen Nance at HUBDAY Retail [Video]

- Published: 2019-03-12
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/video-future-of-retail-e-commerce-allen-nance/
- Categories: Thought Leadership
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

In today's world, the reality of e-commerce is this: there's an overwhelming amount of pressure to personalize every customer interaction. The challenge is how to do it. Allen Nance, CMO at Emarsys, recently spoke about the role of AI in e-commerce at HUBDAY Retail in Paris. If you want to compete, as Allen describes, you have to meet the rising consumer demands for personalized brand interactions at every place. The issue is that creating and scaling these kinds of personalized experiences is not possible to do via drag-and-drop. The answer? Artificial intelligence. But even AI has all sorts of misnomers, myths, and false marketing surrounding it. In truth, AI should give you data you don't currently have. Marrying the marketer and machine — so you can be more creative more of the time — is the means to achieving personalization. "#AI is the creation of #data you DON'T have based on a #bayesiannetwork," says @AllenNance CLICK TO TWEET Watch Allen's full-length, 14-minute presentation from Paris: https://www. youtube. com/watch? time_continue=2&amp=&v=zTJ38QKjwKA "I have never met a marketer who said, 'My 2019 strategy is to send less personalized messages to fewer people' — no one says that! Everyone is trying to do more personalized marketing... the problem is that we've moved beyond the human's capacity to do personalization... you cannot drag-and-drop your way to personalization. We've moved into a world where it is physically impossible. There's too much data, too many channels, too many choices... if we marry the marketer with the machine, we will unleash...

---

### 6 Ways Web Hosting Impacts Digital Marketing Success

- Published: 2019-02-28
- Modified: 2019-02-28
- URL: https://emarsystest.com/learn/blog/6-ways-web-hosting-impacts-digital-marketing-success/
- Categories: Thought Leadership
- Tags: marketing strategy, web development
- Translation Priorities: Optional

Web Hosting Is Vital to Marketing Success If you’re an e-commerce merchant, then the success of your digital marketing campaigns is directly linked to the architecture and health of your online store(s). You can run the best marketing campaigns ever created with the best automation capabilities ever devised, but if your website has issues converting web traffic into sales, you won’t achieve the ROI you’ve come to expect from many proven marketing strategies. Conversion rate optimization is equal parts art and science. If you want to increase the likelihood that a website visitor will make a purchase, there are dozens of metrics and factors that you can look at. As a result, you may mistakenly neglect a foundational building block in the success of your conversion rates – your hosting infrastructure. "Your #web hosting infrastructure has more to do with #digitalmarketing success & #CRO than you might realize,” says Robert Rand of @JetRails CLICK TO TWEET You may be surprised to learn just how many hosting-related factors can impact your digital marketing and ultimately sales success. Here’s a consolidated checklist of items to make sure you’re thinking about increasing sales, protecting your brand reputation, and increasing customer lifetime value. >☑ Scalability: Can you handle a growing amount of web traffic? As you drive traffic to your website, it’s crucial that your hosting environment can support the increased number of concurrent visitors on the site. Ideally, your hosting account should be load-tested to determine if it can handle anticipated spikes in...

---

### How to Escape the BAU Loop: Creating an Automated, Personalized Email Program [Video]

- Published: 2019-02-26
- Modified: 2019-02-26
- URL: https://emarsystest.com/learn/blog/video-create-personalized-emails/
- Categories: How to
- Tags: email marketing, personalization
- Translation Priorities: Optional

Are you personalizing your emails? If you’re like 94% of marketers, then you’re likely struggling to do so, and for a number of very good reasons:A lack of time — building emails on a per-send basis creates a time-stretched team. Email creation is a tedious, manual process. The BAU loop — “it’s just not practical to create more than 5 variations. ”Energy and time spent on build-test-send-revisePreparation, approval, ready for send — then something changes (UGHHH! )At Emarsys Revolution 2018, Kickdynamic’s dynamic duo, Matt Hayes and Jordan Sawyer, share how to get over these obstacles and finally start personalizing, automating, and executing emails at scale. Watch their full-length 35-minute presentation: “You can’t achieve personalization without automation. You really can’t! If anyone is thinking ‘I do personalization — I send womenswear and menswear emails,’ that’s great, but you may be stuck or unable to get beyond that. You have to automate the content and also combine different layers of personalization and relevance across email programs. You’ll see a gradual increase in clicks, revenue, etc. ” Matt Hayes • CEO, Kickdynamic • @matthewhayes Do you personalize your emails? Even today, BAU is a crippling conundrum for many brands. In fact, the detailed process by which some brands execute ONE email still takes weeks of planning and manual groundwork. The below image represents one brand's manual blueprint for execution of a single email. The “standard” or goal of personalization — easy checks to know whether you’re there or not — might include live products and content, more...

---

### How Tupperware Boosted Email Marketing Revenue 5x with SAP Emarsys

- Published: 2019-02-19
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/tupperware/
- Categories: Customer Stories
- Tags: email marketing, new marketing technology
- Translation Priorities: Optional

As an innovative leader in preparation, storage, and serving products, Tupperware, has long relied on word-of-mouth and influencer relationships to spur purchases and build a network of brand lovers. But its unique business model – built mostly on a team of enthusiastic but remote consultants – made it challenging to connect disparate data sets, create complete customer profiles, and communicate consistently with their sales force in the field. In an effort to revamp its marketing communications approach and consolidate all customer and consultant information, Tupperware needed a marketing automation platform that was equally a partner and pioneer. The Challenge: Dealing with a Data Deficit Tupperware’s well-known product parties aim to connect consultants with customers in a fun way, complete with food and freebies. But this kind of business model was becoming a double-edged sword. The disparately situated sales team had no central place to store notes, updates, and data about the people they were interacting with on a daily basis. Most of their notes were kept in individual siloes, usually on each consultant’s home computer. “We were not collecting data effectively. When you looked at each field, you might have incomplete data... so what we have to do is show consultants what we're trying to achieve through platform is actually going to benefit them so that we can all start improving our data collection. ” Rick Medeiros • Global Vice President of Digital Transformation, Tupperware The brand was also unable to do any personalization at scale. Consultants were...

---

### The Keys to Customer-Centricity in Email Marketing: Return Path [Video]

- Published: 2019-02-12
- Modified: 2019-02-12
- URL: https://emarsystest.com/learn/blog/video-customer-centricity-email-return-path/
- Categories: How to
- Tags: email deliverability, email marketing
- Translation Priorities: Optional

This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here.  How customer-centric is your email marketing (and deliverability approach)? According to Dan Stone, Email Strategist, and Priyanka Roy, Sr. Manager, Tech Account Management at Return Path, there are three main hurdles to email:From send to delivery (ESP)Getting into the inbox after deliveryStaying in the inbox (depending on how subscribers feel about your brand)But email still produces the strongest ROI of any channel — an email address is worth $37 or £28. In their Revolution 2018 presentation, Return Path's dynamic duo explain hidden metrics of email, how to personalize email, how to use data to tell a story, the intricacies of subject line optimization, gamification, seasonality, and more. Watch the full-length, 30-minute video: Hidden Metrics in Email MarketingAnything you're not measuring today might have hidden value. Most email marketers measure metrics like open rate, click rate, open-to-click rate, unsubscribes, and the like. But where else can you glean insight? Want to know something? Mailbox providers like Microsoft and Gmail don't care about those metrics. In fact, they're helping users unsubscribe from brands that they haven't engaged with in a while. All they care about is how someone engages with your message in relation to other brands. They ask, "What is someone's engagement level with Brand A versus all the other brands sending emails to that individual's inbox? " If that individual doesn't respond favorably, messages are determined to be spam and automatically sent...

---

### What is Customer Lifecycle Marketing? Definition, Stages & Strategy

> Customer lifecycle marketing is a vital strategy to help funnel customers through their buyer journey to drive engagement, conversions, & customer loyalty. Learn more.

- Published: 2019-02-05
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/lifecycle-marketing/
- Categories: Guides
- Tags: customer lifecycle, customer lifecycle marketing
- Translation Priorities: Optional

Table of Contents What is Customer Lifecycle Marketing? Customer Lifecycle Stages How to Market to Your Customers at Each Customer Lifecycle Stage Marketing to the Acquisition & Conversion Phase of the Customer Lifecycle Marketing to the Growth & Retention Phase of the Customer Lifecycle Marketing to the Win Back Phase of the Customer Lifecycle Customer Lifecycle Marketing Strategy: Delivering Personalization Throughout the Entire Customer Lifecycle Customer Lifecycle Marketing Step 1: Acquire and Convert New Customers Customer Lifecycle Marketing Step 2: Grow and Retain Existing Customers Customer Lifecycle Marketing Step 3: Win Back Defecting and Inactive Customers Benefits of Customer Lifecycle Marketing Bringing it All Together What is Customer Lifecycle Marketing? Lifecycle marketing is the entirety of the experience, interactions, and content that your customers engage with for the duration of their time with your brand. They might be potential buyers, new customers, or lifetime evangelists. Customer lifecycle marketing is one of the most undervalued overarching strategies for e-commerce companies, and it should be your priority in lieu of a hyper-focus on just acquisition or retention. Retail and e-commerce brands, especially, know that lifecycle marketing requires intense attention to detail and devotion. Today’s consumer has a plethora of options, and people can choose to leave your brand just as easily as they arrived. It’s a well-documented reality that acquiring new customers is more costly than growing existing business, and this notion underscores the value of nurturing, servicing, and helping customers get from point A to point Z — lifecycle marketing! In...

---

### How Brandsdal Group Grew Their Customer Database by 80% in 5 Years [Video]

- Published: 2019-01-31
- Modified: 2019-01-31
- URL: https://emarsystest.com/learn/blog/video-brandsdal-group/
- Categories: Thought Leadership
- Tags: customer lifecycle, customer marketing
- Translation Priorities: Optional

This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here.  Brandsdal Group is a Norwegian online beauty retailer that also does business in Sweden, Austria, Germany, Denmark, and Finland. Jonas Jahnsson, Marketing Specialist, and Elina Sheikh, Digital Marketer, spoke about the company’s tremendous growth – spurred, in part, by the marketing team's tight-knit chemistry and commitment to personalization at scale – since its inception in 2007 during their Revolution presentation. Watch Brandsdal's full-length 29-minute presentation:  Recap: Brandsdal’s Business, Digital Marketing Strategy, & Results The brand’s (BliVakker) database growth began slow for the first few years, but started to pick up significantly around 2015. In 2012, it began measuring international efforts – with a second brand, Cocopanda – and shortly after, began to see tremendous spikes in growth, especially at the international level. Brandsdal Group grew their #database by 458k in 5 yrs w/ #personalization, better #lifecyclemarketing, & #automation CLICK TO TWEET Pushing for Product Reviews Reviews are a major feedback engine for the company. The brand’s products speak for themselves – they can boast a 5-star average review via a partnership with Trustpilot. How They Grew So Fast – Traffic, Lifecycle Marketing, Web Personalization, Automation Traffic generation. The email newsletter (37% of all traffic) has been huge for Brandsdal, along with paid – Snapchat, Instagram, Google, and Facebook – efforts (17%), direct marketing (17%), and retargeting work (13%). Understanding the life cycle. The customer comes to the website, shares...

---

### The Ultimate Guide: Choosing the Best B2C Software for Your E-Commerce Business [Expert Quotes]

- Published: 2019-01-29
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/choosing-best-b2c-software/
- Categories: Thought Leadership
- Tags: ecommerce trends, marketing strategy
- Translation Priorities: Optional

The explosion of the Internet, dating back to the late 1990s, has fueled the online marketplace like never before. Today, roughly 750,000 e-commerce websites across the world are all vying for consumers’ attention and loyalty. For brands that want to create lasting and meaningful relationships with their niche audience within the consumer market, execution of B2C e-commerce strategies that create relevance, resonance, and reach depend directly on the B2C software being used to create complex, multifaceted customer experiences. Related Content: What is B2C Marketing? Definition: B2C e-commerce is the transaction of goods or services within the digital sphere, between an online business and an end consumer. B2C e-commerce offers benefits for both businesses — scale, simplicity, and ease — and for consumers — convenience, choice, and an array of customization possibilities — which has made the e-commerce industry one of the quickest growing areas within the modern economy. The B2C e-commerce space is undergoing serious growth, too: China ($672B) and the U. S. (340B) are #1 and #2, respectively, in terms of e-commerce market size, according to Business. com. As online shopping increases and competition rises along with it, having the right software can make the difference between those that sink and those that swim. “Global e-commerce isn’t a choice; it’s a necessity. The future of your company’s growth depends on it. Maybe even its survival. ” — Aaron Ohrendorf, Editor in Chief, Shopify Plus Navigating the Crowded Waters of the B2C E-Commerce Landscape Choosing the best software for your business can feel...

---

### Top 5 Social Media Predictions for 2019

- Published: 2019-01-03
- Modified: 2023-04-14
- URL: https://emarsystest.com/learn/blog/top-5-social-media-predictions-2019/
- Categories: General, Thought Leadership
- Tags: CRM ads, social media
- Translation Priorities: Optional

3. 2 billion users – which equates to about 42% of the population – log in, peruse, and converse with friends on social media. In fact, people spend more than an hour and a half on social media every day! Next to email, could social media be the most critical area to focus on for marketing in 2019? While it depends on your customers and your goals, social is a can’t-miss opportunity for 2019. 5 Predictions For What’s Next in Social Media Here are 5 predictions for where social is headed in the year to come – and how you can jump the gun to amplify views, shares, clicks, conversions, and revenue from the World Wide Web’s most lucrative vehicle. 1. Expect the prevalence of influencer marketing to continue growing. Influencer marketing is becoming the primary method of online customer acquisition – not to mention of awareness and brand building. Influencer marketing campaigns/content earn about $6. 50 for each dollar spent (Digital Marketing Institute), so they’re also well worth the investment. Influencer-contributed content can add value across every channel, too, whether to catch attention within emails, to add credibility and story tell on the blog, or to garner new audiences across social media. In 2019, look for influencer marketing to become a more integral part of more e-commerce companies’ marketing efforts. 2. Look for more companies to tap into the rewards of social listening. More brands will get more strategic in how they are using social media in the year to come... .

---

### Ultimate Round-Up: Best E-Commerce & B2C Content from 2018

> Check out the best martech, personalization, data management, CX, and e-commerce content produced over the course of 2018, and get up-to-speed on everything you need to know for 2019. Learn more.

- Published: 2018-12-27
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/best-marketing-content-2018/
- Categories: Innovative Perspectives
- Tags: b2c marketing, personalized marketing
- Translation Priorities: Optional

For the second year in a row, we’ve scoured the Internet to collect some of the best digital and e-commerce marketing content from the past year... all for your reading and learning pleasure. Sometimes it seems like there’s SO much content out there, and it’s hard to know where or what, exactly, will be worth the time to read. This collection of 2018’s best insights, ideas, and case studies are, most assuredly, worth checking out (and even studying) as you sit around the fire during your downtime this holiday season. Check out what resonates, and leave the rest. Marketing Technology, Digitization, Consumer Behavior, and CX Mary Meeker’s Internet Trends Report 2018 via Kleiner Perkins Digital-Native Brands: The (Almost) New Face of Modern Marketers? via TotalRetail Unlock the Power of Customer-Centric Marketing with Data Science via Born Group Half of Marketers Aren’t Getting CX Right, Here’s Why via Marketing Insider Group How Risky is Your Tower of Tech? via martech. zone The Expanding MarTech Scene: Tech Stacks & Working with IT: Douglas Karr via Emarsys The Best Metrics for Understanding Your Most Valuable Customers — CLTV or AOV? via Emarsys What is customer lifecycle marketing? via SmartInsights Driving Traffic, Content Creation, Building Your Database, and Improving CRO Content Repurposing Ideas: The Periodic Table of Content via Orbit Media Studios How to Increase Website Traffic via JeffBullas. com The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber via Content Advisory 3 stats that prove just how valuable newsletters are via...

---

### Top 5 B2C & e-Commerce Marketing Trends to Watch for in 2019

- Published: 2018-12-20
- Modified: 2023-07-06
- URL: https://emarsystest.com/learn/blog/2019-marketing-trends/
- Categories: Thought Leadership
- Tags: b2c marketing, marketing strategy
- Translation Priorities: Optional

2019: The Year of the Customer If 2017 was a year of hoopla and hype, and 2018 was a year where marketing moved closer to actually fulfilling some of those lofty promises with data and tech and persona mapping and customer experience creators, then 2019 might aptly be called The Year of the Customer. At least that’s what I’m going to call it. Everything will start to come full circle, and us marketers will get closer to connecting the dots. Here are 5 things to look for in the upcoming 12 months. 1. More native and relevant social advertising Interruptive advertising is quickly becoming extinct for all intents and purposes. In fact, more than 30 percent of all internet users have installed ad blockers — and that number is rising steadily. Traditional ads now won’t even reach 30 percent of your possible target audience members. For every 10,000 impressions, traditional display and banner ads only generate 5 clicks. Source: SmartInsights. Advertising isn’t dead, but the same ol’, programmatic banner ads are a dying breed. A new way of reaching people with relevancy is needed and, luckily, emerging. Retargeting existing CRM contacts — as well as displaying content to anonymous audiences that demonstrate similar behavior to known database segments — with relevant social media ads specifically designed for them are breaking through the clutter. CRM ads create audiences based on data in a specific marketing platform. CRM ads go beyond simple banners or sidebar widget ads...

---

### What is Marketing Automation?

> Marketing automation is a powerful software that helps mechanize marketing processes. Explore this guide for everything you need to know to build one-to-one connections with customers, at scale.

- Published: 2018-11-27
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/what-is-marketing-automation/
- Categories: Guides
- Tags: automation, marketing strategy
- Translation Priorities: Optional

Table of Contents What Is Marketing Automation? Marketing Automation Definition Why Is Marketing Automation Important? Who Should Use Marketing Automation? What are the Features of Marketing Automation Software? Email Campaign Targeting CRM to Website Integration Lead Profiling Automation What are the Key Benefits of Marketing Automation? Reduced Cart Abandonment Rate Increased Email Open Rates Boosted Revenue Through Up-Sells Automated Loyalty Programs Triggered Email Offers Key Facts and Statistics About Marketing Automation Myths About Marketing Automation Key Marketing Automation Statistics Do You Need Marketing Automation? 7 Signs You Need Marketing Automation When Should You Invest in Marketing Automation? Where Should I Begin With Marketing Automation? How Should You Choose a Marketing Automation Tool? Marketing Automation: The Answer to Your Communication Conundrums Supplemental Tools and Resources for Marketing Automation What is Marketing Automation? Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing repetitive and time-consuming tasks. Marketing automation platforms function as more than simple support tools. They change the role of marketers by streamlining tedious day-to-day tasks so that more time can be spent driving strategy. Marketing departments use automation software to reduce or even eliminate repetitive tasks including: Manual email campaign creation Coordination of SMS messaging Dissemination of social media posts Website widget content Online advertisements placement Data management and analysis Like most technology, marketing automation is constantly evolving. When leveraged successfully, it helps drive transactions and generate more revenue. What Does Marketing Automation Do? Marketing automation is designed to...

---

### 10 Considerations When Choosing the Best Email Marketing Software

> What considerations should you look at when it’s time to purchase email marketing software? We provide a list of 10 questions you should be asking before making moves towards buying new marketing software for your brand.

- Published: 2018-11-20
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/10-considerations-choosing-best-email-marketing-software/
- Categories: General, Innovative Perspectives
- Tags: email marketing, new marketing technology
- Translation Priorities: Optional

Are You Thinking of Buying New Email Marketing Software? What considerations should you look at when it’s time to purchase email marketing software? Before you buy, it might behoove you to step back and ask a few critical questions. Among key considerations, you’ll want to consider the type of software you need to achieve your overarching goals, the kinds of and extent of personalization you want to provide, and whether your investment will be worth it in the long haul. 10 Questions to Consider Before Adopting New Email Marketing Software Here are ten questions you should think about before adopting new email marketing software or a more all-encompassing marketing solution (of which email is a core tenant). 1 Do we need new email marketing software — or something more all-encompassing? In today’s multi-touch retail environment, it’s never been more important to be channel-agnostic. How does your email strategy fit into your overall marketing strategy? If email is at the core — as it should be for any e-commerce company — adopting a separate system or standalone ESP is a huge mistake. Data will be siloed, communications will be fragmented, and the experience customers have will be isolated only to what you know about them via one channel. So, what do you really need? An email provider, or a solution that connects email with everything else? 2. Can I create the experiences I want to create? Forget about email... for just a second. What experiences are you trying to create for...

---

### GDPR Compliance: How it's Affecting U.S. Companies

- Published: 2018-11-06
- Modified: 2018-11-06
- URL: https://emarsystest.com/learn/blog/gdpr-united-states-companies/
- Categories: How to
- Tags: ecommerce trends, GDPR
- Translation Priorities: Optional

In the five months that have passed since GDPR went into effect, the main question surfacing among commercial entities that collect customer data seems to be “so, how did we do? ”While some progress has been made in these months and should be recognized, we still have some work to do as a collective unit. Since the enactment of the GDPR back in May, we’ve seen U. S. companies inch closer to compliance and invest somewhat significantly in GDPR-related initiatives. Talks of national legislation that would govern our use of data, domestically, are also starting to intensify — perhaps partially to protect themselves from European customers and regulatory bodies who might pursue data-related misconduct of U. S. brands. Nonetheless, as global data privacy complaints have mounted, U. S. businesses have taken notice and are getting more serious and more committed about data privacy. GDPR: Has Progress Been Made in the U. S. ? During the earliest rumblings of GDPR going into effect (a year ago and further back), no one really knew what to expect or what to actually do. But since then, industry rhetoric has prompted a groundswell of data-related undertakings in order to get acquainted — and compliant — with the new law. And, at least in America, we’re making some progress. 3x times as many companies are now GDPR-compliant than in 2017 (from 4% to 12%), according to research from TrustArc. By the end of 2018, 74% of companies expect to be compliant, and nearly all brands (93%) project full compliance by the end of 2019. Somewhat surprisingly, the...

---

### 4 Ways Artificial Intelligence Is Making Marketers Smarter

> Artificial intelligence marketing adds a new team member to your team — one whose IQ is light years beyond any human. Learn how AI can make you smarter and more effective.

- Published: 2018-10-30
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/blog/4-ways-ai-makes-marketers-smarter/
- Categories: Innovative Perspectives
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

How Artificial Intelligence Marketing Makes You Smarter Artificial intelligence. The very name of the underlying technology hints at its wonder and, in a sense, its translucent or synthetic nature. To simplify dissection of the term, it’s an intelligent source, but it’s also artificial. In this sense, artificial doesn’t mean “not real” — AI is very real and is already serving as a game-changer for marketing teams across the globe. Think of AI as an added mind or team member to your marketing efforts, one whose IQ is light years above any human. This new hire can understand customer behavior and intention, can reason and draw conclusions based on data, can make judgments about what’s most likely to happen, and act with a greater vantage point than humans can and at much greater scale. AI makes you smarter by doing reconnaissance on your entire database (and even on potential new audiences), informing you of all possibilities, making recommendations and suggestions for best courses of action along the way, and executing on those insights. "Think of #AI as an added mind to your #marketing efforts (one whose IQ is light years above any human)," says @AllenNance CLICK TO TWEET It’s your own built-in marketing “intelligence” agency — and quite literally makes you look, seem, act, and operate smarter with every stroke of the keyboard, every campaign created, and every customer touched. AI Helps to See the Unseen and Uncover New Business What are the most effective activities your marketing team is working...

---

### What Does Mobile Optimization Mean for Marketers Today?

> Mobile optimization goes beyond mobile responsiveness. Mobile needs to be an integrated part of your marketing strategy. Learn how to create seamless, optimized interactions across mobile apps, browser, email, and more.

- Published: 2018-10-25
- Modified: 2018-10-25
- URL: https://emarsystest.com/learn/blog/mobile-optimization/
- Categories: General, How to
- Tags: mobile, mobile marketing
- Translation Priorities: Optional

What Does Mobile Optimization Mean? Mobile optimization goes beyond simply having responsive web pages. Optimizing for mobile, today, encompasses the entire customer experience across all marketing strategies, channels, and potential interaction points. Being mobile-optimized means creating wonderful mobile browsing experiences with seamless shopping and checkout processes, frictionless in-app experiences, as well as smoothly executed push notifications, right-time SMS updates, and more across every stage of the customer journey. Brands epitomizing mobile optimization design their website to be exceptionally usable and convenient for mobile users. Their website almost always looks different on a mobile device as opposed to the desktop view, for example, because they go to great lengths to create device-specific interactions — yet maintain a “channel-agnostic” approach so that visitors get amazing experiences regardless of how they interact. Drizly exemplifies mobile optimization. The user experience is consistent across all platforms. Source: App image: BusinessOfApps Mobile-optimized brands create consistent experiences across all connected/mobile devices. Mobile browser experiences, for instance, are as swift as desktop, and in-app interactions are smooth, simple, and personalized. Why are more e-commerce teams starting to pay attention to mobile marketing? Mobile is EXPLODING! If you sell products online, designing for the mobile is a must. Retail m-commerce sales continue to trend steadily upward, and, around 2020, over half of all e-commerce sales will take place on a mobile device. Source: Mobile Retail Apps 2018, eMarketer Approximately 35% of U. S. mobile app users currently have six or more retail...

---

### Key Takeaways from #SAP EmarsysRevolution 2018: What Are People Saying?

> SAP Emarsys Revolution 2018 consisted of 1,000+ retailers, digital marketers, e-commerce practitioners and leaders from around the globe gathering in London to discuss how we can become more consumer-focused. Learn more as we explore some key takeaways.

- Published: 2018-10-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/revolution-2018/
- Categories: Innovative Perspectives
- Tags: AI marketing, Revolution
- Translation Priorities: Optional

This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here. It's a Wrap! Revolution 2018 is a wrap! After three action-packed days of learning, knowledge exchange, and excitement, several things have become clear: We’re all consumers first and marketers second — but most of us aren’t getting the experience we desire from the brands we shop with Brands must re-focus on their holistic marketing approach while letting technology (that is pre-packed with industry-specific roadmaps) serve as a guide to provide strategies and tactics Keys to success include passion, tenacity, creativity, and measurement of the right metrics Let’s revisit some key themes, takeaways, and tweets from this year’s event. The quick hitters... Who: 1,000+ global digital and e-commerce marketers What: Gathered for three days of action-packed sessions Where: Park Plaza Westminster, London When: Oct. 15-17, 2018 Why: Marketing, retail, and digitization experts shared insights on the future of marketing “There’s no better time to be a retailer than now! ” ~ Beth Horn, Industry Head, U. K. Retail and Restaurants, Facebook "There's no better time to be a #retailer than now," says Beth Horn of @facebook      CLICK TO TWEET We’re all consumers first — but there’s a problem Marketers and consumers need one another in order to survive and thrive. Ohad Hecht, CEO at Emarsys, began the show by affectionately describing this “love story. ” A restoration and mindshift needs to begin as, recently, tech has diluted the love...

---

### What Is One-to-One Marketing & How Does It Work?

- Published: 2018-10-16
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/blog/how-ai-marketing-works/
- Categories: Behind the Tech
- Tags: AI marketing, artificial intelligence marketing
- Translation Priorities: Optional

When you have experiences with brands that seem so tailored to you as an individual, have you ever wondered how they do it... or how you can too? True one-to-one marketing interactions today go far beyond using your name. The brands that have really mastered personalization present enticing product recommendations, abandoned cart emails, and use unique codes and coupons per individual. The best marketing today reads the thoughts of customers, and even foretells the future (okay, not literally, but you get the idea, right? ). It helps customers by giving them exactly what they want and even offers predictions as to what they are likely to want next. How can this all be done? Artificial intelligence marketing. AI — today more of a buzzword than well-understood technology — is designed to optimize marketing tasks, tools, and outputs. It’s on the verge of transforming our roles and is serving as a catalyst to the evolution of e-commerce. Global marketing organizations are using AI and its subset technologies — machine learning and deep learning — within their strategies to unify the entire customer experience with “that little extra. ” More than half of global marketers are using AI for personalization, to understand cross-channel customer behavior, and manage interactions. Throughout the rest of 2019 and into 2020, we’ll begin to see one-to-one marketing in action and pinpoint areas of influence, success, and improvement. This brings up several interesting questions: what is true one-to-one marketing (what does it look and feel like), how does it actually...

---

### What I Want Marketers to Know: Brent Turner, SVP, Marketing Strategy & Technology at Cramer

> Brent Turner, SVP at Cramer, an experiential marketing agency, shares what he wants you to know about content, experiences, tech, and their intersection.

- Published: 2018-10-11
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/blog/what-brent-turner-wants-marketers-to-know/
- Categories: Innovative Perspectives
- Translation Priorities: Optional

When experiential marketing maven Brent Turner joined the Marketer + Machine podcast, I talked with him about how to bring emotion to the forefront of your marketing -- whether that's through events, through your technology, or in your content. Relationships, as Brent discussed, are everything. Now he's sharing what he wants you to know about experiences, how they intertwine with experiential, and where to focus your energy for maximum impact. Location: Boston, MA Current Role: SVP Marketing Strategy and Technology, at Cramer, a global brand experience agency One word that best describes how you view the state of marketing today: Rebasing (a wonky word, inspired by my continually slow learning of Git) Tell us a little about your background and how you got to where you are today. My career as an early member of technology startups (two of which IPO’d, the third I co-founded and we successfully sold). Having become accustomed to (or, really, addicted to), the pace of emerging tech and startups, I then grew as an executive through leaderships roles inside top advertising agencies and as the chief digital officer inside MIT. Throughout my career, I’ve seen firsthand how marketing and technology have continued to become more experiential. So, when a leadership opportunity to join a prestigious event and experiential agency arose—Cramer—I quickly jumped on it. Been here for four years of growth, evolution, and fun. What do you wish marketers knew (but you’re pretty sure they don’t)? This series of interviews has covered the major themes...

---

### How to Use Facebook Lookalike Audiences and Lead Ads to Drive Acquisition

> Social media advertising can help attract whole new crowds you’d have never found. Audience building is critical to growing your database and driving revenue. Learn how to accelerate database growth like never before by running native, relevant Facebook ads to acquire new customers.

- Published: 2018-10-09
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/facebook-customer-acquisition/
- Categories: Customer Stories, General
- Translation Priorities: Optional

Acquiring new customers is critical to business growth. This post is the third and final piece of this series where we’ll show you how to get anonymous audiences to buy from your brand. Today, we’ll talk about how to do this using Facebook. Using Facebook to Drive Customer Acquisition When considering ways to attract new and unknown audiences with outbound tactics that don’t feel as intrusive as traditional ads, think outside the box – or, as the case may be, outside your website. Where else do the digital masses hang out? Social media provides an excellent opportunity to find new individuals who mimic the online behavior of your existing contacts. When done right, social media advertising can help attract new crowds you’d have never found. Facebook, specifically, is still the most popular social network. Facebook is essentially moving responsibility for data collection/use to advertisers. Done responsibly and with transparency, Facebook advertising can help you reach anonymous and new audiences with content that's based on attributes of your existing customers. Let’s explore how. Types of Facebook Advertising With the democratization of data, you have a unique opportunity to reel in new customers from all the major social media platforms with targeted, personalized advertising. Related Content: The Perfect Advertising Campaign Starts with Personalization And Facebook offers two truly actionable opportunities – lookalike audience targeting, and lead ads. Lookalike audiences Lookalike audiences are groups of people to target who are similar to (or “look like”) the people currently engaging with your business. You...

---

### Customer Data Management: Why It Matters & How to Bring it to Life

- Published: 2018-09-27
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/why-customer-data-management-really-matters-how-to-bring-it-to-life-7-tips/
- Categories: How to
- Tags: big data, customer data
- Translation Priorities: Optional

What is Customer Data Management? Customer data management (CDM) is the way that brands keep track of, store, and use all of the information — collected from every digital and offline touchpoint — about their customers. CDM can quickly become quite complex in the e-commerce space and for any brand that communicates with customers across their website, mobile, social media, and other channels. Obtaining AND maintaining clean customer data is a critical component of CDM. Without accurate and authentic data, management of it is useless. Brands that ignore CDM or don’t keep processes to maintain clean data do so at their own peril. The same can be said for CRM (Customer Relationship Management) data. If a brand is not properly assessing the interactions between the business and their consumers, they run the risk of basing sales decisions and tactics on unreliable data. This post will explore the best ways to collect, store, use, manage, and derive value from your customer data, plus offer tips to ensure data cleanliness. Why Is Customer Data Management So Important? First-party acquired customer data is the lifeblood of your organization. It’s the truest form of information about your customers because they gave it to you in confidence and in exchange for a promise of value, in anticipation of information about discounts or deals, or directly during a transaction. Customer data that you collected is owned by you, and is, in fact, one of your greatest assets and competitive advantages. Though it may seem obvious, customer...

---

### How to Convert Anonymous Web Visitors [5 Proven Methods]

> Accelerate database growth and conversions like never before with email address collection tactics including acquisition boxes, entry and exit intent overlays, and ribbons. Audience building is critical to growing your database and driving revenue.

- Published: 2018-09-04
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/how-to-convert-anonymous-web-visitors/
- Categories: Customer Stories
- Tags: acquisition campaigns, website personalization
- Translation Priorities: Optional

Acquiring new customers is critical to business growth. This post is the first of a three-part series where we’ll show you how to get unknown visitors to opt-in or purchase. Today, we’ll talk about how to do this on your website. Customer Acquisition Matters One common denominator sits at the core of every successful, profitable, and self-sustaining e-commerce strategy: acquiring new customers. Customer acquisition is all about getting unknown website visitors to willingly subscribe to your brand. Doing so rests on your keen ability to prove that the value exchange (handing over personal information) will be worth it. #CustomerAcquisition means getting anonymous website visitors to willingly subscribe or purchase — which means proving the value exchange will be worth it CLICK TO TWEET Ultimately, if you want to increase revenue and turn unknown contacts into active customers, you have to optimize your website for conversions and provide personalized experiences — which will help you sit a notch above the other brands all vying for that same customer. There are many ways that today’s most successful and innovative brands are getting anonymous contacts to give their information and become known members of their community/database. We’ll show you how to use 5 tactics, including: Classic acquisition box or sign-up forms Entry overlays as soon as contacts land on your website Banners or ribbons that sit at the top of your web pages Re-permission forms (which help toward further GDPR compliance) Strategic exit-intent popups Best practices for website acquisition According to web marketing...

---

### Revenue, Conversions, and Retention: The Key Metrics of a Healthy Growing Brand

> Top-performing SAP Emarsys clients are driving revenue by making strategic decisions around customer acquisition and retention. Alex Timlin digs into SAP Emarsys' customer data to share takeaways and tips.

- Published: 2018-08-23
- Modified: 2023-06-09
- URL: https://emarsystest.com/learn/blog/august-benchmark-revenue-conversions-and-retention/
- Categories: Customer Stories, General
- Tags: customer data, customer marketing
- Translation Priorities: Optional

In June 2018 as the GDPR dust started to settle and people got back to business, Emarsys reached another new data milestone: we now profile more than 3 billion consumer contacts — giving us access to one of the world’s most complete data sets in digital marketing. We have also been engaged with brands across different verticals and territories to look at what we can do to help unlock insights from these massive data sets to drive better business outcomes and experiences for the end customers. In the August Benchmark Report, we’ll be looking at key benchmarks for the most important KPIs we see across thousands of e-commerce and omnichannel retail brands to help you make the business case you need to your leadership team to implement new strategies that will accelerate your marketing initiatives. But first, what are the core KPIs we’re seeing across these brands? Revenue Growth The number-one business goal, unsurprisingly, is revenue growth. If you’re not growing, your business isn’t healthy. Investors, board members, and executives, as well as marketing, e-commerce, operational, and technology teams are all most united by this one key metric — revenue. So how are we doing year-over-year, and what’s a “good” revenue growth rate? Across all the verticals we serve, we see a median revenue growth of 8% year-over-year (shown in Chart 1). On the top end, we see fast-growing e-commerce businesses leading the way with 41. 4% revenue growth year-over-year on average — this data set excludes some of the hypergrowth...

---

### 20 Ways to Increase Online Sales During the 2018 Holiday Season

- Published: 2018-07-24
- Modified: 2018-07-24
- URL: https://emarsystest.com/learn/blog/20-ways-generate-sales-2017-holiday-season/
- Categories: How to
- Tags: holiday marketing, online shopping
- Translation Priorities: Optional

Santa Claus can’t possibly go through wish lists, build toys, orchestrate delivery plans, and fly his sleigh around the globe alone -- his elves, North Pole staff, and reindeer help him scale his tasks to ultimately delight boys and girls across the world. Similarly, you can turn to AI marketing to help scale your efforts and bring joy to each and every one of your contacts this Holiday season. Why You Need Personalized Marketing CampaignsFor online retailers, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximize revenue. But that process starts well in advance of the snowflakes, stockings, and seasonal spirit. What's at Stake This Holiday Shopping Season? Planning for the holiday season begins during the summer months: RIGHT NOW. And it’s critical that, if you haven’t already begun planning your holiday marketing campaigns, you begin ASAP. Why? The holiday season is vital to overall yearly revenue. Consider these figures:Online shopping sales hit a record high (after eclipsing offline sales for the first time during the 2016 Holidays) in 2017, at $108. 2B -- up 14% from the year prior (Adobe). Mobile sales soared last Holiday season -- up 28% year-over-year to $35. 9B. Retailers reported $7. 9B in online sales on Black Friday and Thanksgiving 2017, up about 18 percent from 2016 (Reuters). Now, more than ever, you have a unique opportunity to enhance your customers’ personalized experiences as they skate through...

---

### Revolution: The Future of Marketing Starts Here

- Published: 2018-07-04
- Modified: 2018-07-04
- URL: https://emarsystest.com/learn/blog/revolution-future-marketing-starts/
- Categories: Customer Stories
- Tags: Revolution
- Translation Priorities: Optional

Revolution. When you hear this word you might think “overthrow or repudiate" and the "thorough replacement of the establishment”; or perhaps you prefer “a sudden, complete, or marked change in something. ”However you view a revolution, it’s clear that marketing is in the midst of one. Consumer shopping habits have changed. They want a more 1-to-1, personalized experience than ever before. And it’s no longer just a nice-to-have, but a must-have for brands to succeed in today’s market. So for brands, what does this mean? It means the way we market to the consumer must change. We must put consumers first and market from their point of view. That’s why we developed Emarsys Revolution. We know marketing must change, we have to revolutionize it. This 3-day event is all focused on the future of marketing. Keynotes from industry leaders, interactive live sessions, and hands-on training labs will push attendees to rethink their marketing strategies. We dive into shifting consumer habits and expectations and how brands can use AI, personalization, and omnichannel strategies to push boundaries and provide unforgettable customer experiences. Read on to learn more about highlights from Revolution 2017 and 2018, reasons why you'll want to attend Emarsys Revolution, and some tips and tricks (including a free downloadable letter) for convincing your boss to send you to Revolution London March 9-11. Highlights from Past Revolution 2017Hosted in Berlin, Revolution 2017 focused on the growing need for 1-to-1 communication and AI's role in helping marketers scale and personalize their marketing. The Promise of MarketingOhad Hecht | CEO,...

---

### What I Want Marketers to Know: Kath Pay, CEO, Holistic Email Marketing

> Kath Pay is a Top 50 Email Marketing Influencer, and the UK’s #1 email personalization expert. She’s urging more marketers to think about their strategies from the customer’s POV -- not their own.

- Published: 2018-06-28
- Modified: 2018-06-28
- URL: https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-kath-pay/
- Categories: Innovative Perspectives
- Tags: expert insights, tips
- Translation Priorities: Optional

Kath Pay is one of the Top 50 Email Marketing Influencers in the world (Vocus, 2014). She is widely regarded as the U. K. ’s foremost email marketing expert, and frequently works with Econsultancy to lead teaching on personalization in email marketing. She is CEO and Founder of Holistic Email Marketing where her team helps brands like Facebook, Mr. Porter, Barclays, and Hiscox develop marketing programs that achieve true 1:1 personalization. Today, she joins us to share her journey, what she wants marketers to know about email marketing, and how to use email for personalization. Location: London, UK Current Role: CEO of and Head Consultant at Holistic Email Marketing One word that best describes how you view the state of marketing today: Personal Tell us a little about your background and how you got to where you are today. Where to begin? In 1998 I had a web design agency in Australia and we developed the nucleus of an email marketing system, which we used for our clients. Pretty soon, the demand for our system took over the web design agency and my journey in email marketing began! What do you wish marketers knew (but you’re pretty sure they don’t)? From all my years of training and consulting, the one thing I have anecdotally identified that is missing is the practice of focusing on the objective of the landing page/email/campaign/program before its creation. It may seem such a minor detail or such an obvious thing to do, but surprisingly, it’s not a...

---

### 3 Ways to Future-Proof Your Digital Marketing Strategy

- Published: 2018-05-23
- Modified: 2018-05-23
- URL: https://emarsystest.com/learn/blog/3-ways-future-proof-digital-marketing-strategy/
- Categories: Thought Leadership
- Tags: customer data, ecommerce trends
- Translation Priorities: Optional

Even though we’ve long surpassed the “Mad Men” age of advertising, I’ve seen, first-hand, too many marketing organizations that are still holding on to old methods of marketing like batching and blasting. Too many brands are still trusting their guts and distributing one-size-fits-all messages. But is this really the best way to capture audience attention, and earn their loyalty? Can we all agree that one core purpose of marketing is to generate maximum conversions for minimum investment? If we can, then we can also concur that: Obtaining that audience/community/database needs to be accomplished as strategically, efficiently, and cost-effectively as possible -- which requires enhanced methods of acquisition and intelligent marketing An ever-evolving digital landscape requires that we adjust with new and novel approaches; and that What worked in 2000 -- just having a website, blog, social presence, and running digital ads where we think our targets spend time -- certainly won’t work in 2018 If a core purpose of #marketing is to generate maximum conversions for minimum investment, then we must be intelligent, novel, & strategic w/ modern-day approaches CLICK TO TWEET As a forward-leaning digital brand, how can you prepare for the next five years and cultivate your community in the most effective way? Let’s outline three ways. Use Artificial Intelligence to Augment Your Marketing Artificial intelligence is the study of building systems that can make intelligent decisions and is the “blanket” technology under which other capabilities like deep learning, machine learning, pattern/image recognition, neural networks, natural language processing,...

---

### How to Run A Successful Marketing Campaign [11 Steps]

- Published: 2018-05-10
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/11-marketing-campaigns-right-now/
- Categories: How to
- Tags: email marketing, omnichannel marketing, SMS marketing
- Translation Priorities: Optional

Your Complete Checklist for Marketing Campaign Success When it comes to a successful marketing strategy, creating engaging experiences across channels should be at the top of your list. Customers no longer shop on a single channel; instead they bounce between several channels during research before ultimately purchasing through their preferred channel, making omnichannel marketing campaigns more valuable than ever. In an effort to win loyalty, marketers should be creating every possible chance for engagement with their contacts. And what better way to do that than by meeting customers in the channels where they prefer to browse or purchase? Not all customers will engage with you on every channel you have, but it’s important to offer different channels to ensure you capture all of your contacts’ behavior wherever they prefer to engage with you. 11 Steps to Run a Successful Marketing Campaign Don’t panic if you don’t have all your channels up and running, there’s still time to lay the groundwork for achieving marketing campaign success. Follow these 11 steps: Clean Up Your Data Launch Personalization on Your Website Set Up a Welcome Series Automate Abandoned Cart Emails Create Browse Abandon Emails Drive Email Subscribers to Mobile Lead Mobile Subscribers to Your App Start Using CRM Ads to Drive Conversions Boost Sales with User-Generated Content Generate In-Store Purchases Promote In-Store Cross-Channel Opt-Ins 1. Clean Up Your Data Before you can apply data-driven insights to your marketing, you first need clean data. Before you start planning elaborate campaigns to drive traffic, create...

---

### What I Want Marketers to Know: Ann Handley, Chief Content Officer, MarketingProfs

> Ann Handley is a writer at heart. She's been writing, publishing, and disseminating quality content since she was a young girl (literally and is sharing what she's learned in our "What I Want Marketers to Know" series.

- Published: 2018-05-03
- Modified: 2018-05-03
- URL: https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ann-handley/
- Categories: Innovative Perspectives
- Tags: expert insights, tips
- Translation Priorities: Optional

What's your angle? How well-written is your content? Will it pique interest, capture and keep it, and inspire action? Ann Handley has been a writer ever since she was a little girl, and has since learned the ins and outs of how to leverage exceptional content for publishing and marketing success. But lucky for us - she hasn't lost her passion for the craft! She joins us to share more of her story. Location: Boston, MACurrent Role: Author, Speaker, and Chief Content Officer of MarketingProfsOne word that best describes how you view the state of marketing today:Unprecedented (Can I have two? Exciting! )Tell us a little about your background and how you got to where you are today. When I was 8 years old, I wrote in my diary that I wanted to be a “writter. ” But even then I thought my diary was boring. I wanted an audience — someone to interact with. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet! ). The Internet hadn’t happened yet, either. As a kid in the Boston suburbs, my ability to build an audience was limited. So I created a neighborhood newsletter, which I delivered on my bike to my neighbor’s mailboxes. When I got older, I wrote to a bunch of pen pals around the world. And because my life was pretty boring, I invented new lives for myself and wrote about them to my pen pals. I researched places I’d never been and things I’d never seen. I wrote about the life...

---

### How Marketing Automation Leads to Personalized Customer Experiences

> Understanding how to leverage marketing automation is critical for fully engaging audiences and creating more personalized customer experiences. Using automation tools gives you the ability to provide valuable, relevant, and personalized content. Learn more about marketing automation today.

- Published: 2018-04-25
- Modified: 2022-04-01
- URL: https://emarsystest.com/learn/blog/marketing-automation-leads-to-personalized-customer-experiences/
- Categories: Behind the Tech, General
- Tags: automation, personalization
- Translation Priorities: Optional

The “marketing automation” landscape continues to grow in terms of popularity, vendor options, and global users. B2C marketing automation usage continues to steadily rise. Roughly 400,000 of your peers use automation tools, and by 2020, that number will reach half a million. Source Mar-tech has evolved in every aspect from system capacities and capabilities to channel-specific features. The automation space is metaphorical crockpot, equal parts (increasingly complicated) software, (increased customer) data, and blueprints, campaign coordination tools, and the like. Complex as the systems and software may be, marketing automation affords us, as marketers, the ability to create personalized experiences that were previously unimaginable — or at least which we used to be incapable of creating for massive audiences at scale. And with the inflated expectations among your customers, the time is now to begin to leverage B2C marketing automation software in the right ways that allow us to create real value. But the (first) question to ask isn’t what marketing automation platform you should use, or what features can drive the most ROI. It isn’t how much storage or data or processing the platform can produce. The question is this: “how can I use marketing automation tools in the best way to create the most utility for each individual customer based on who they are and what they like? ” Using Marketing Automation for Utility As Jay Baer recently explained at Revolution Las Vegas, “We have access to extraordinary technology that would have been unthinkable just a few years ago. It’s...

---

### The 15 Biggest Email Deliverability Myths: Debunked

- Published: 2018-04-17
- Modified: 2018-04-17
- URL: https://emarsystest.com/learn/blog/15-email-deliverability-myths/
- Categories: How to, Thought Leadership
- Tags: email deliverability, email marketing
- Translation Priorities: Optional

There’s a lot that goes into sending a successfully-delivered email beyond just pushing the “send” button within your ESP or marketing platform. How can you keep your IP from being blacklisted? How can you be sure your emails are being opened and read rather than unsubscribed from or deleted outright? What kind of content affects the chances of inbox placement versus your message being marked as spam? Separating fact from fiction isn’t as cut and dry as you might think. We’ve created the ultimate list of 15 email deliverability myths to help ensure you’re on the right track. General Email Marketing Myths 1. Email marketing is dead and emails won’t be read. Let’s get this one out of the way first. Email offers the best ROI of any digital channel with a median ROI of 122%! Email is not dead -- it's STILL the hottest commodity out there. 2. More emails = more revenue. Quantity sometimes -- but not always -- has something to do with revenue. A better way to think about amount is that more valuable emails will lead to more revenue. Sending to frequently leads to irritated customers who don't want repetitive, annoying emails... those will result in lower deliverability and less business. 3. Mass sends to broadly segmented lists are good enough. Just because something’s the status quo doesn’t mean it’s the best you can do. Brands using personalized emails are seeing these more relevant messages outperform standard mass sends. Are you sending relevant content that’s...

---

### What These 5 Amazing Companies Do Will Make You Rethink Your Marketing

- Published: 2018-04-10
- Modified: 2018-04-10
- URL: https://emarsystest.com/learn/blog/5-amazing-companies-will-make-rethink-marketing/
- Categories: General, How to, Thought Leadership
- Tags: customer data, ecommerce trends
- Translation Priorities: Optional

What brands do you use most (think mobile apps)? Come up with one or two in your head. Chances are, at least until now, you haven’t put an excessive amount of thought into why you use the apps/platforms you do or what they do differently than every other company -- you just know you use certain social platforms or apps like crazy. They have “it,” whatever “it” is. If you thought of Google, Apple, Amazon, Microsoft, or Facebook, then, like almost everyone else in the world, you’re a consumer of one or more of today’s most valuable companies. Though these “Fearsome Five,” as they’ve been dubbed, have been the world’s most dominant brands for the last five to ten years, they weren’t even in the top 20 just two short decades ago. What’s changed? And what do these brands all have in common that make them so different -- so valuable? It has to do with their market share, sure. Each has revolutionary technology and owns a large portion of their respective market. But how and why? The answer has to do with data, channels, and the experience each offers. SourceWhy are Google and Apple noticeably more valuable than the rest? Time and data. Apple and Google are more than brands that sell -- they are ingrained in our lives, the foundation for some of our most basic daily tasks. iPhones are as much a part of us as our own hearts, and the constant use of these devices and associated apps gives tremendous value...

---

### Personalized Marketing: Everything You Need to Know

- Published: 2018-04-06
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/personalized-marketing-everything-you-need-to-know/
- Categories: How to
- Tags: content personalization, personalization, personalized marketing, website personalization
- Translation Priorities: Optional

Personalized marketing can be a make or break experience for customers when it comes to your brand standing out from the competition. And with 75% of consumers now expecting personalized communication from brands, it’s also no longer an optional strategy for brands who want to find success in 2019 and beyond. New to personalized marketing or looking for additional insight for a personalized campaign? In this article, we’ll break down everything you need to know about creating personalized marketing campaigns. We’ll address: What Is Personalized Marketing? Why Is Personalized Marketing So Important? 3 Essential Elements of Personalization Tips for Creating a Successful Personalized Marketing Campaign Applying Personalization on Your Website 5 Real-World Examples of Personalized Marketing Campaigns 3 Personalized Marketing Trends to Watch for Preparing for the Future of Personalization What Is Personalized Marketing? Personalization has become one of the number-one demands from consumers over the past two years. Bland, one-size-fits-all communication no longer cuts it in the eye of your customers. You must turn to personalized marketing to succeed in 2019 and beyond. So what exactly is personalized marketing? Personalized marketing is the implementation of a strategy that deploys individualized content to contacts through the collection of data, data analysis, and the use of automation technology. The goal of personalized marketing is to drive engagement among your customers or prospective customers by treating them (and communicating with them) like an individual. Consumers want to be treated like humans. They want brands to know them, know what they like, their...

---

### What I Want Marketers to Know: Paul Roetzer, Founder, Marketing AI Institute

> Paul Roetzer, CEO of PR 20/20 and founder of the Marketing Artificial Intelligence Institute, offers his thoughts on how AI is currently, and will impact digital marketing in the near future.

- Published: 2018-04-05
- Modified: 2018-04-05
- URL: https://emarsystest.com/learn/blog/want-marketers-know-paul-roetzer-founder-marketing-ai-institute/
- Categories: Innovative Perspectives
- Tags: expert insights, tips
- Translation Priorities: Optional

Paul Roetzer shares the excitement we have here at Emarsys for artificial intelligence marketing. He is also a renowned industry expert across digital, content, and inbound marketing. In addition to penning two books, he founded his own agency, PR 20/20. As if that's not enough, Paul also founded the Marketing Artificial Intelligence Institute, which seeks to educate marketers on the potential of AI, and its practical applications for marketing. And now he's here, joining our Q&A series to share what he wants marketers to know. Location: Cleveland, Ohio. Current role: CEO of PR 20/20 and Marketing Artificial Intelligence Institute. One word that best describes how you view the state of marketing today: Elementary. Tell us a little about your background and how you got to where you are today. PR 20/20 originated from a feeling of desperation and a moment of inspiration. Sitting at my desk in February 2004, I had grown weary of the billable-hour battle being fought every day, and the marketing agency world’s obsession with meaningless metrics (e. g. impressions, ad equivalency, PR value) to validate outputs that had minimal impact on the bottom line. I believed the industry needed a “new vision,” so I typed “ PR 20/20” at the top of a blank page, and began writing my manifesto of sorts. That document served as the basis for an evolved agency model based on standardized services and set pricing. I launched PR 20/20 in November 2005 after 21 months of planning. It was the most exhilarating...

---

### 5 Big Data Examples to Boost Your Next Email Marketing Campaign

- Published: 2018-04-03
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/blog/5-big-data-examples-boost-next-email-marketing-campaign/
- Categories: General, Thought Leadership
- Tags: big data, email marketing
- Translation Priorities: Optional

Big data refers to a data set that is too large and complex to manage without advanced database management tools or marketing automation solutions. The term certainly isn't new, but wise marketers are using it every day. That's because they know big data remains a critical piece to unlocking the full power of personalized email marketing. When used correctly -- by both the marketer and by the machine (AI, machine learning, etc. ) -- big data can make it possible to send timely, relevant emails to your customers or contacts. And we all know by now that customizing emails for each individual is well worth it: personalized emails that leverage the right data sets improve click-through rates by 14% and conversions by 10% (Aberdeen). And, according to Experian, personalized emails drive 6x higher transaction rates. So, how can you use big data in your email marketing campaigns? 5 Big Data Examples to Boost Your Email Campaigns When it comes to “big data,” we want to start by, ironically, keeping our campaigns small and focused based on what data we can isolate and use in actionable ways. We also want to think about “who” (the customer) and “what” (the experience) we want to do, as opposed to what data we want, in order provide a more customer-centric experience. Think less about data or segments, and more about experiences. What end result do you want to achieve? Then, determine what data you need to enhance and personalize that email experience. 1. Give contacts...

---

### What I Want Marketers to Know: Chelsea Mueller, CMO, CTD, Inc.

> Chelsea Mueller is a marketing leader with a wide array of experience. She currently leads the marketing team and sets the strategy at a pure play e-tailer that's using AI marketing to drive engagement and revenue. She shares her perspectives on AI, marketing, and machines.

- Published: 2018-03-22
- Modified: 2018-03-22
- URL: https://emarsystest.com/learn/blog/what-chelsea-mueller-wants-marketers-to-know/
- Categories: Innovative Perspectives
- Tags: expert insights, tips
- Translation Priorities: Optional

Chelsea Mueller is a multi-talented CMO who, among many other successes, has lead her marketing team in the incorporation of AI into their marketing strategy to increase customer engagement and conversions. Since adopting AI marketing technology, Chelsea’s pure play e-tail company has seen a:● +12% increase in open rate● +8% increase in click-through rate● +56% increase in open rate for browser abandonment notificationsShe’s helped lead initiatives using AI to automate replenishment campaigns, simplify email management, and optimize subject lines. Today, she’s sharing exactly what she wants marketers to know about tech, AI, and leveraging data at scale. Location: Fort Worth, Texas. Current Role: Chief Marketing Officer at CTD, Inc. One word that best describes how you view the state of marketing today: Evolving. Tell us a little about your background and how you got to where you are today. I started my career in journalism, working on the editorial side at newspapers before transitioning into marketing (spoiler: newspapers were not a booming business 15 years ago, either). Being a journalist required understanding people, their motivations, and what would get them to talk. Transitioning that into marketing meant leveraging those emotional drivers that get people to buy. In marketing as in journalism, it’s all about the right messaging to the right people. I’ve sold knights on horseback to moms of 10-year-old boys (Medieval Times), red-carpet jewelry to celebrities (Ylang 23), the perfect centerpiece bowl to newlyweds (Nambé), and the right MOLLE gear for a weekend at the range (Cheaper Than Dirt). Outside of living the CMO life, I’m married, write...

---

### The Complete Guide to AI Marketing in 2018

- Published: 2018-03-16
- Modified: 2018-03-16
- URL: https://emarsystest.com/learn/blog/complete-guide-to-ai-marketing/
- Categories: How to
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

The marketing landscape is changing, and artificial intelligence is on the forefront of this change. Customer expectations are growing and the demand for a one-to-one personalized experience has taken center stage. As these changes are happening, many marketers are turning to artificial intelligence to supplement and enhance their marketing strategies. If you’re just getting started with AI marketing or looking to enhance the strategies you already have in place, this ultimate guide to AI marketing will help you dive further into the intricacies of using artificial intelligence in marketing. This guide to AI marketing covers: What AI marketing is Why AI marketing is so important 5 examples of AI marketing How to successfully leverage AI in marketing The impact of AI marketing across industries How AI will impact marketing in 2018 and beyond Myths and misconceptions about AI marketing What Is AI Marketing? For many marketers, the problem with marketing today isn’t a lack of knowledge or skill to create personalized campaigns, but a shortage of time. With so many different opportunities to collect so much data from customers, there’s no way for a single person to take that data, uncover insights, and then set up automated marketing campaigns for each individual. Human-driven personalization just doesn’t scale. Artificial intelligence marketing is the solution to that problem. AI marketing is a method of leveraging customer data and AI concepts like machine learning in marketing strategies to anticipate your customer’s next move and improve the customer journey through relevant content and individualized...

---

### The Definitive Chapter Guide to Re-Permissioning Campaigns for GDPR [Examples]

- Published: 2018-03-06
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/definitive-chapter-guide-re-permissioning-campaigns-gdpr-examples/
- Categories: General, How to
- Tags: email deliverability, GDPR
- Translation Priorities: Optional

This post is a comprehensive guide put together by Emarsys strategic and email deliverability experts Sonal Mistry and Rin Chau -- big thanks to them for for their time, energy, and insight. If your organization relies on consent as the lawful reason for processing personal data, you must make sure that data you hold is GDPR-complaint in order to continue using it. You must also have an audit trail of how, when, and where consent was obtained, so that you can provide evidence if required. If you don’t, you likely need to create some sort of re-permissioning campaign. In this ultimate guide, I teamed up with two of my colleagues to create the BEST resource on the Internet that will help you understand, create, and implement re-permissioning campaigns -- not just for GDPR, but anytime -- where we’ll show you exactly: What re-permissioning campaigns are intended to do Key considerations to keep in mind when executing a successful re-permissioning campaign, and Good examples of multichannel re-permissioning campaigns so that you can start creating your own Table of Contents Chapter 1: Understanding why GDPR Warrants Re-Permissioning When to re-permission Intent of re-permissioning Chapter 2: Planning, Building, & Executing a Re-Permissioning Campaign: Where to Start Target list Segmentation rules Cadence/volume Channels Chapter 3: Examples Selfridges: re-permissioning in existing email campaigns The North Face: re-permissioning in "win back" emails Grobag: email and social media Manchester United: best overall example Essex and Herts Air Ambulance: direct mail Chapter 4: Now What? Scaling re-permissioning campaigns...

---

### The Best of Both Worlds: Email Marketing & Personalization

- Published: 2018-02-27
- Modified: 2018-02-27
- URL: https://emarsystest.com/learn/blog/email-marketing-personalization/
- Categories: Thought Leadership
- Tags: email marketing, personalization
- Translation Priorities: Optional

IntroductionEmail marketing and personalization are no longer mutually exclusive. Simply including “Hi ” as the salutation of your email is not just expected, but only the tip of the personalization iceberg. Today, we’re going to talk about how the two previously separate disciplines of email (been around for a long time) and personalization (still penetrating the market in new ways) are on a collision course, and look at how you can incorporate personalization WITHIN your emails. Email personalization statsPersonalization is an integral part of a modern marketing approach yet 60% of marketers admit they’re challenged to personalize content in real-time. Additionally, with personalized emails, you:Will see better engagement. If you personalize emails, you’ll see about a 14% increase in click-through-rate a 10% boost in conversions (Source)Have an opportunity. Only 39% of retail brands send personalized product recommendation emails (Source)Will boost transactions. Personalized emails increase sales by a factor of six (Source)So, how is it done? Let’s look at 5 techniques to personalize emails. Automating Email Send Times and Using the Best ImageryThe technology that enables personalization across your email campaigns also automates elements like best send time for each individual, as well as the best images to get engagement. Automating send timesPersonalization is more than just customized creative, subject lines, names, and the like. It extends beyond content -- true personalization means catering to how, what, and when customers want to hear from you. The when is crucial. Which is more effective: sending an email to your database at an arbitrarily-chosen time for everyone, or using...

---

### What I Want Marketers to Know: Alex Timlin, VP of Client Success, SAP Emarsys

> Alex Timlin, VP of Client Success at SAP Emarsys, drives adoption and growth across 1,200+ clients in more than 100 countries. He shares the most important aspects of digital marketing since his introduction into the industry more than 20 years ago. Learn more about the change that digital marketing has experienced.

- Published: 2018-02-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/alex-timlin-wants-marketers-to-know/
- Categories: General, Innovative Perspectives
- Tags: expert insights, tips
- Translation Priorities: Optional

Since the day I began collaborating (mostly on content related to stats and best practices for our clients) with Alex Timlin, I’ve been struck by his depth of knowledge, ability to derive rich insights from data, and willingness to co-create awesome articles. Alex is VP of Client Success at here Emarsys. In his role, Alex drives adoption and growth across 1,200+ clients in more than 100 countries to help them reach their customers across billions of engagements. He is a long time member of the Direct Marketing Association's Customer Engagement Council, Marketing Intelligence Hub, and is a regular industry speaker. Today, he’s sharing his thoughts on the state of marketing, and where it’s going. What is your location: London Current Role: VP, Client Success, Global One word that best describes how you view the state of marketing today: Fragmented Tell us a little about your background and how you got to where you are today. After 12 years in the digital marketing space, I joined Emarsys in 2009 -- first working in International Business Development but was given the opportunity to drive our global expansion into Russia, Turkey, Dubai and the Middle East as “Director of New Markets. ” As we’ve grown from 500 to 1,200+ clients, our business focused much more on driving adoption and value for our existing clients to help build the Emarsys brand. I was given the chance to lead the introduction of a Client Success function at Emarsys to help drive our clientele and our business...

---

### Improving the Customer Experience with Email Personalization: posterXXL’s Story

> posterXXL, a German print company uses SAP Emarsys’ AI-enabled marketing platform to advance its email marketing program with dynamic content.

- Published: 2018-02-15
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/posterxxl-improves-customer-experience-with-email-personalization/
- Categories: Customer Stories, General
- Tags: dynamic content, email marketing
- Translation Priorities: Optional

This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in learning more? Click here. German Print Company Needed to Stand Out from the Competition The print business in Germany is a highly competitive industry, once entirely dominated by brick-and-mortar companies. As e-commerce has evolved, the print playing field has opened up to any company who can identify their customer and then accurately target and establish a relationship with them. That means that smaller print e-commerce companies have to capitalize on the best digital marketing channels at their disposal. It starts with email, but could easily branch out into website, mobile, and push notifications. Related Content: Owning Email Success in a Mobile-First World PosterXXL knew it had to win new customers away from the competition. And it would have to do it all online, using email. Choosing the best email partner was an intimidating task because there were tons of ESPs in the German and European market. A “typical” email consultancy would not suffice for posterXXL; they needed something exceptional and not just a new piece of software that would be pitched as the only solution they’d ever have to buy. PosterXXL needed an edge that would give them a chance to disrupt the print competition. Better Content at the Right Time for Increased Engagement Conversions are the endgame of any campaign, but audience engagement is a close second. The more interaction you get from customers, the more likely those customers...

---

### A Guide to Website Personalization: Definition, Benefits & Examples

> Your website is a great channel to create personalized experiences in the digital world. Learn how you can turn your website into your most valuable marketing channel with website personalization examples for inspiration.

- Published: 2018-02-01
- Modified: 2021-03-05
- URL: https://emarsystest.com/learn/blog/3-powerful-website-personalization-examples/
- Categories: Customer Stories
- Tags: marketing strategy, personalization
- Translation Priorities: Optional

I used to stop in the local Chipotle in my hometown so often that I recognized almost every employee. They knew me as well. "Veggie burrito bowl today, ma’am? " they’d ask. Oh, I used to live off of those things. And although the vegetarian burrito bowl was my standard choice, they began to know me so well that they would sometimes recommend specials or new menu items they thought I might like – and they were almost always right! The team knew me so well that I grew to expect that kind of personalized treatment – they knew me, they knew my name, and successfully predicted what I wanted based on previous interactions. Many boutiques, small retail stores, and local restaurants that thrived in the pre-digital era provided these "personalized experiences" anytime because they quite literally knew you. As consumers, the value we place on personalization hasn’t changed and our expectations for it have only grown. But the techniques and platforms that enable personalization have transitioned from in-person to online. And as a brand, if you’re trying to create personalized experiences in the digital world, your website is your best bet to capitalize on this promise. There is now an incredible opportunity to set your brand apart from the competition by leveraging your website as your most valuable, strategic marketing channel. Tactics that we’ll cover to help achieve this include: Using modal overlays to get opt-ins on entry or exit intent; Embedding custom messages within your website; and Offering personalized...

---

### 4 Email Marketing Strategies Every Marketer Should Know

- Published: 2018-01-31
- Modified: 2018-01-31
- URL: https://emarsystest.com/learn/blog/4-email-marketing-strategies-every-marketer-should-know/
- Categories: General, How to
- Tags: email marketing, email optimization
- Translation Priorities: Optional

4 Email Marketing Strategies Every Marketer Should Know As new channels emerge, email is one of the only constants for consumers. They are still opening emails, reading them, and purchasing products because of them. Email is still the number one channel for ROI (among all digital marketing mediums) for a reason. It works. But expectations of emails have changed — and rightfully so. The more success marketers find with email marketing, the more we try to exploit the channel for more wins. We’re sending more emails with more offers than ever before. One problem. If we’re all sending more emails, our contacts are receiving more emails. Now take a step back and rethink your email strategy. Are the emails you’re sending strong enough to cut through the clutter to reach each of your contacts? Is the contents engaging enough to earn clicks from your contacts and result in purchases? Chances are they’re not. Customers are no longer accepting stale, one-size-fits-all emails, rather they expect to open an email and find it tailored to their needs, wants, and expectations. And many emails fall short of this expectation. Many are developed and deployed using old strategies that gave many marketers success years ago, but simply aren’t as promising anymore. Many marketers are stuck in the past -- relying on strategies and tactics that worked once, but now fail to deliver the same rush of results. The pressures on marketers are building to produce the same results with outdated strategies and tactics. 4...

---

### Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes]

- Published: 2018-01-24
- Modified: 2018-01-24
- URL: https://emarsystest.com/learn/blog/email-digital-id/
- Categories: How to
- Tags: email marketing, retargeting
- Translation Priorities: Optional

Email is the most effective digital communication channel and delivers the highest ROI (email marketing generates $38 for every $1 spent) of any marketing tactic. It’s also the key to unlocking a consumer’s entire Internet-based life and, thus, your omnichannel marketing strategy – but it all starts with the Digital ID. The Digital ID is your pot of gold when it comes to understanding customers’ online behavior. It’s the centerpiece of who they are on the Internet – a lens into nearly every crucial aspect of their digital footprint. Essentially a customer’s email address, the Digital ID can help you understand where customers have been spending time online, what they’re purchasing, and even what they’re likely to purchase in the future. An email-first mentality is the gateway for any company that wants to be “omnichannel” and, ultimately, fulfill their customers’ insatiable desire for personalized browsing, shopping, and overall brand experiences. And it’s all based on consumer movement, data generation, and the Digital ID. What is the Digital ID? Before we jump into what, exactly, the Digital ID is, let’s look at why it matters. In today’s digital universe, consumer technology has changed the game for digital marketers. Email is the one constant amid a sea of movementIf there’s one word to describe the ebb and flow of behavior and consumption of popular consumer technology, apps, and devices, it’s movement. We move from seeing a review for a movie on our iPhone to watching it on Netflix via our iPad. We move from reading a story on our tablet to...

---

### How Runtastic Uses Marketing Automation to Personalize 8M+ App-Based Messages per Month

- Published: 2018-01-17
- Modified: 2021-08-27
- URL: https://emarsystest.com/learn/blog/runtastic-uses-ai-marketing-automation/
- Categories: Customer Stories
- Tags: mobile marketing, push notifications
- Translation Priorities: Optional

This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in learning more? Click here. Warming Up Outside of work, running is one of my main passions, helping me stay sane and in shape. Even though I love my job, there’s a well-defined line between my work life and my fitness life. That’s why I’m so envious of Stephanie Peterson, CMO at Runtastic, and her team. Runtastic, an Adidas-owned, Austria-based mobile fitness brand, was formed with the purpose of helping people lead their best lives – and connecting with its customers through engaging content, coaching, and community experiences. It built, owns, and operates about two dozen fitness-related mobile apps. Runtastic allows its user base of more than 90,000,000 customers to develop personalized fitness plans, track their workouts and progress, and even compare workouts with other users. Using its namesake app, Runtastics users can track numerous metrics like distance, time, pace, and calories across 18 different languages. They can also sync their data to Runtastic. com for analysis and tracking. Source But with a growing user base across multiple apps, devices, and channels, Runtastic needed a way to unify all its customer data and provide relevant, engaging communications to subscribers. Runtastic needed to use data collected via its mobile apps to execute timely, relevant emails and in-app/push notifications. Peterson recently spoke at Emarsys Revolution in Berlin, and discussed how the innovative fitness brand is adjusting to new digital trends and forging personalized relationships...

---

### Using AI for Marketing: How Machines Optimize Decision-Making

- Published: 2018-01-16
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/ai-marketing-optimizes-decicion-making/
- Categories: Behind the Tech, General
- Tags: artificial intelligence, data science
- Translation Priorities: Optional

This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in learning more? Click here. Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, the further detail you go into with each customer, the more complicated your predictions become. At the recent Emarsys Revolution event in Berlin, Physics Professor and Founder of BlueYonder, Dr. Michael Feindt, spoke about the state of prediction today and how artificial intelligence (AI) is taking data analysis far beyond what humans can do on their own. Knowing Your Customer in an Uncertain World Data not only helps us understand what happened in the past, but also provides clues about what we can expect to happen in the future. Some things like recency and spend amount can follow defined patterns that you can translate into a personalized email or offer. Without a technology solution, you might be able to sift through the data for a single customer by herself in a day. Now think about doing that for thousands of customers, each with thousands of data points. That’s where marketing teams begin to look for software or third-party services to scale all that analysis. And because predicting customer behavior as a central strategic activity for marketing, we must go beyond finding faster ways to make sense...

---

### Building vs. Buying Marketing Automation Software: Pros and Cons [Infographic]

- Published: 2018-01-11
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/build-vs-buy-marketing-automation-software-infographic/
- Categories: Thought Leadership
- Tags: automation, new marketing technology
- Translation Priorities: Optional

Building your own, AI-enabled, complex marketing automation software in-house could cost the equivalent of: Buying 1,000,000 acres worth of “lunar land” on the moon ($30M) + Buying 10 Koenigsegg CCXR Trevitas – the world’s most expensive car ($48M) + Floyd “Money” Mayweather’s payday from the McGregor fight ($100M) + Netflix' payout to keep Friends on its docket through 2019 ($100M) + PepsiCo’s market value ($160M) + Building the Titanic (adjusted for today – $174M) + Buying America’s largest mansion, a 29-bedroom palace in the Hamptons ($200M) ... For a grand total somewhere north of $800M! Related Content: Building Your AI Marketing Ship: A (Step-By-Step) Guide to Enterprise AI Marketing Adoption Since the average marketing team gets 11% of their company’s overall budget, building one’s own full-fledged automation platform – at least one that’s worth building – is, for all intents and purposes, a virtual impossibility. The only legitimate option for serious digital marketers is buying. But fear not! Buying isn’t so bad. It’s a heck of a lot more affordable – and if you choose the right platform, it’s also likely to be more reliable, more manageable, and exponentially more effective. This infographic lends more insight to help you decide whether you need marketing automation software, the benefits of building vs. buying as well as the costs, plus other key considerations: Ultimately, marketing automation software will help you: Increase conversions Exceed marketing goals Eliminate manual, repetitive tasks Refocus on strategy rather than execution The real question to ask isn’t whether you’ll...

---

### What I Want Marketers to Know: Ohad Hecht, CEO, SAP Emarsys

- Published: 2018-01-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ohad-hecht/
- Categories: General, Thought Leadership
- Tags: expert insights, tips
- Translation Priorities: Optional

Ohad Hecht is absolutely one of the most cultured individuals I’ve met. Read on and you’ll see why. He’s a polyglot – fluent in English, German, Hebrew, and Chinese. He’s lived in Europe, Asia-Pacific, the Middle East, and as of recently, now resides here in Indianapolis, IN, USA. A little background on Ohad: He built Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. He was appointed CEO in July 2016. In addition to serving as a great global leader here at Emarsys, Ohad is also one of the sharpest marketing minds I have had the pleasure of working with. And here’s what he wants marketers like you to know. Current Location: In the cloud. Literally. Flying from Europe to the U. S. Current Role: CEO at Emarsys. One word that best describes how you view the state of marketing today: Challenging. Tell us a little about your background and how you got to where you are today. I was born and raised in Israel – but I consider myself a citizen of the world (especially over the past 20 years). I’m married with three children. I’m a marketer by profession, with a deep love for sports, reading, good food, and wine. I’ve worked in three different industries on four continents, which taught me a lot about value creation from different angles, as well as working with people in different cultures. I was an Emarsys customer in Hong Kong...

---

### 15 Must-Read AI Marketing Articles from 2017

- Published: 2017-12-27
- Modified: 2023-08-30
- URL: https://emarsystest.com/learn/blog/15-must-read-ai-marketing-articles-2017/
- Categories: How to
- Translation Priorities: Optional

2017 is just about over. It’s been a year of a lot of political and societal commotion and change. In the midst of it all, the retail and e-commerce space has seen its share of changes, too, as companies have been focused on: Speed and ease. Most retailers have been focusing on eliminating unnecessary steps for customers (e. g. frictionless customer experiences). Amazon Prime is setting the standard for quickness in terms of delivery – and companies like Target and Walmart are following suit. More digitally-focused (as opposed to in-store). For the first time in 2016, online Black Friday sales eclipsed in-store sales. The trend continued this year with U. S. retailers generating $7. 9 billion in Black Friday sales (up 18% from last year). The majority of progressive brands have prioritized the online experience – making it swift, pleasing, painless, and personal. Personalized (customized on a 1:1 level) experiences. Many consumer brands are beginning to understand that mass email distribution, static web product recommendations, and manual segmentation of data are no longer cutting it. They’re going beyond those, using marketing automation software to scale personalized marketing. With all of this change, it can be difficult to stay on top of what’s happening in the world of marketing technology, and AI marketing (and, most importantly, what it all means for you). So, I’ve curated a list of several of our favorite articles from 2017, plus even more “must-read” articles from elsewhere on the web. It’s all to help you end the year informed...

---

### Personalizing the Travel Experience: A Soup-to-Nuts Guide for AI-Driven Journeys Across Web, Email, and Mobile

- Published: 2017-12-19
- Modified: 2022-04-07
- URL: https://emarsystest.com/learn/blog/ultimate-guide-personalizing-travel-experiences/
- Categories: General, How to
- Translation Priorities: Optional

Global Instability Isn’t Stopping Travelers When it’s all said and done, travelers want their experiences to be three things: authentic, stress-free, and personalized. Though volatility has defined the travel and tourism space throughout 2017, global getaway goers have not been deterred — quite the opposite. Rising numbers of travelers worldwide are setting out to explore, navigate, and experience new and familiar destinations every year. The travel industry — specifically, the overall online travel experience — is booming. More travelers are using more digital devices to schedule more travel than ever before. Consider the following: People are spending more on travel. Travel spend year-over-year increased 5. 1% from $93. 3 billion in 2016 to $98. 02 billion. Air travel is on the rise. In 2016, U. S. airlines carried a record-breaking 823 million passengers (719 million domestically), surpassing the previous record reached in 2015. People are learning about destinations online. Consumption of digital travel content is on the rise, growing 41% in the U. S. Travel content is also widely consumed by 60% of digital users in the U. S. People are making most of their travel plans online. More than 148. 3 million people use the internet to make reservations for their accommodations, tours, and activities. That’s more than 57% of all travel reservations each year, according to CMO. com. Consumer #travel spend climbed 5% Y-O-Y, & is steadily rising as more people schedule trips #online ✈ CLICK TO TWEET The key to encouraging more bookings and growing your base of travel customers is personalization. Specifically, marketers can...

---

### 10 Best Practices For Creating Successful Welcome Emails

- Published: 2017-12-06
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely-2/
- Categories: General, How to, Thought Leadership
- Tags: customer engagement, email marketing
- Translation Priorities: Optional

Creating a great welcome email is something that’s still missing from a lot of email marketing programs. Even for experienced email marketers, there's always room for improvement when it comes to tailoring welcome emails for new database contacts. Sure, most brands clearly understand the need for some kind of subscription confirmation email, but there are still so many bad welcome emails being sent, despite a huge amount of collective drum banging from ESPs. Why Are Welcome Emails So Important? Any company that is exploring the effectiveness of email marketing needs to understand what makes welcome emails so important. Your welcome email will be setting the tone for how new subscribers can expect to interact with your brand. By successfully crafting and implementing a welcome email campaign, you can expect to see some pretty impressive results. Get this right, and you’ll likely experience some of these improvements: Significantly reduce the time until the first purchase Increased lifetime value of subscribers Increased performance metrics in other emails Increased conversion rates Increased brand affinity and loyalty "#WelcomeEmail series reduce time until first purchase, boost #CLV, conversion rates, loyalty & more," says @blueprintmkt       CLICK TO TWEET Just like meeting someone for the first time, email first impressions really count. For most subscribers, the welcome email will be the first thing they receive so it is very important that this message is branded, compelling, and useful. "You have to consider your customer experience, and create your welcome series accordingly. Not every brand needs a 3-drip...

---

### How to Personalize Emails Throughout the Customer Lifecycle

- Published: 2017-12-05
- Modified: 2022-04-01
- URL: https://emarsystest.com/learn/blog/personalize-emails-throughout-customer-lifecycle/
- Categories: How to
- Translation Priorities: Optional

For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process. Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email is still the best option for delivering your messages to a wide audience. Personalization is the common thread that should be woven into your email strategy across each stage of the customer lifecycle. Email personalization means so much more than customized subject lines or using the recipient’s name in the body copy. Sure, that helps, but true personalization means delivering customized content and recommendations to individual consumers without any manual data crunching, segmentation, or the like. The most challenging aspect? Doing so across the entire customer journey. Here’s how. Delivering Amazing Personalized Emails Throughout the Lifecycle The three events/behaviors of the online shopper’s journey include browsing, cart placement, then fulfillment or purchase. Let’s take a look at how you can deliver amazing personalized email content throughout the customer lifecycle. Stage 1: Browsing When a customer is just browsing a site, it means they’re doing a bit of research before making a buying decision. They may not know exactly what they want or what they’re looking for – or even if they’re going to purchase from you. With personalized email recommendations, you can inform, interest, and engage potential shoppers during the consideration phase. BUT, in order...

---

### Building Your Ship: A (Step-By-Step) Guide To Enterprise AI Marketing Adoption 

> Enterprise AI adoption is no easy task. From proving your case to choosing a partner to implementation to driving value and ROI. Learn more about building your own ship with this step by step guide.

- Published: 2017-11-16
- Modified: 2017-11-16
- URL: https://emarsystest.com/learn/blog/guide-enterprise-artificial-intelligence-implementation/
- Categories: How to
- Translation Priorities: Optional

When it comes to pinpointing your e-commerce struggles and implementing a solution to help, a lot of us have no idea where to even begin. Are we identifying the right issue? Do we need AI-enabled technology to help our e-business — and what if we pick the wrong technology? How can we predict and prove expected outcomes/ROI of a machine? And does that “unknown” outweigh the risk of adoption? Then, what steps need to be taken to prepare for implementation? How long will it take, how much will it cost, how will end users work with it, and how will our customers benefit? Marketers in enterprise businesses, in particular, face unique challenges when thinking about trying and relying on AI to transform their marketing. Related Content: How to Combat 4 Major AI Myths & Misconceptions If you’ve been — even a little hesitantly — thinking about building, boarding, and braving the AI ship, you’re not alone. We’re putting together this comprehensive, 5-step guide (plus must-ask questions) in order to help you navigate the choppy waters. Step 1: Ask, Understand, & Research Invariably, the very first thing you must do is to understand what you hope to achieve with AI and whether you actually need AI in the first place. Related Content: The Clear and Present Dangers: An E-Commerce Operation Without AI It’s important to remain customer-centric during this process. Asking certain questions that put the customer (or at least the welfare of your marketing team) at the...

---

### 5 Easy Ways to Add Personalization to Your Email Marketing Strategy

- Published: 2017-11-14
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/blog/5-ways-to-personalize-your-email-marketing-strategy/
- Categories: How to
- Translation Priorities: Optional

Meeting (and exceeding) customer expectations today is about one thing: personalization. Cross that with today’s #1 most effective communication channel – email – and you have a recipe for success. There are 5 easy tactics you can infuse within your email marketing strategy to supercharge your personalization. Learn how to use custom incentives, dynamic CTAs, and more. As marketers in the retail world, we often have a more keen awareness of when, where, and how brands are marketing to us. After all, even though we may live, breathe, and speak marketing, we are consumers first and we experience marketing the same as anyone else (perhaps with a tad more scrutiny). And as consumers, we understand that personalization no longer means seeing our names populate in an email. We’ve come to expect far more than that. We demand a unique experience in exchange for our hard-earned dollars. Personalization means seeing offers, products, and messages explicitly selected for us, as individuals. It means experiencing a brand on our preferred channel, at the exact moment that it is most convenient. #Personalization goes beyond using names in emails. A unique #CX is the expectation, says @hollypels CLICK TO TWEET Personalization has moved beyond a nice-to-have. Yet even as the masses are clamoring for 1:1 experiences, very few companies are deploying true 1:1 marketing personalization. And as marketers, we must deliver on the promise of marketing and start providing truly personalized interactions for our customers. But how can we do this – specifically within the...

---

### How to Personalize the Travel Experience with Dynamic Email

- Published: 2017-10-26
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/blog/personalize-travel-experience-dynamic-email/
- Categories: How to
- Tags: dynamic content, personalization, travel marketing
- Translation Priorities: Optional

Learn how travel marketers can leverage dynamic email to send real-time information to customers including live pricing, flight availability, seating options, car rental information, live currency exchange rates, and weather updates – plus how to use countdown timers and personalized incentives to add an extra special flair. I'm writing this post from somewhere over the Atlantic. I'm currently traveling back to Indianapolis from Berlin following the inaugural Emarsys Revolution event. After spending a few days immersed in marketing, technology, and excitement on delivering more personalized customer interactions, I find myself as part of one of the most captive audiences marketers have today: I'm a traveler. This trip – with its combination of international travel and insights on how to deliver more personalized, meaningful customer interactions – has me thinking about the many opportunities marketers now have to improve traveler experiences before, during, and after the journey. Think about it: flight delays, gate changes, baggage claims, seat availability, destination weather, airport transfers – all of these are subject to change at a moment’s notice. They all have the potential to throw off an entire day of travel for hundreds of people. Thankfully, I've been lucky today with a smooth journey (thus far). But my experience could be so much better. So much more effortless. So much more personalized. But I know my days of micromanaging the many details of my travel are numbered. It's going to get better. How do I know? Because, as in every other area of life, technology...

---

### The Ultimate Guide to Measuring Email Marketing Success: 12 Key Metrics

- Published: 2017-10-12
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/ultimate-guide-measuring-email-marketing-success/
- Categories: General, How to
- Tags: email marketing, marketing strategy
- Translation Priorities: Optional

Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to focus on, and how to measure each? Quit wondering whether you’re judging your email marketing performance with the right metrics — experts clear the air on what, exactly, to start measuring. Roughly 46 years ago, the first email was sent. Twenty years after that, in 1991, the very first commercial email was blasted out from a computer company called Digital Equipment Corporation (now a part of Hewlett-Packard). Though some customers complained, the mass email resulted in $13M worth of sales. Ever since, savvy marketers across the world who have made email the nucleus of their strategies have been trying to maximize its potential and figure out how to measure its effectiveness. Advancements in marketing technology (including the explosion of ESPs) — along with a heightened awareness of the value that email provides and a more microscopic concentration into its potential — have made email marketing a core focus for most marketing teams. Savvy marketers w/ #email as the nucleus of their strategy must figure out how measure its effectiveness CLICK TO TWEET Email has been proven as the single most effective digital marketing channel — yet it remains complex in the sense that you could pick and measure a multitude of metrics. The key is to focus on the metrics that best align with your goals and campaign objectives, and focus on those. So, we’ve consulted renowned email experts to...

---

### Testing HTTP Requests in Angular has Never Been Easier

- Published: 2017-10-11
- Modified: 2017-10-11
- URL: https://emarsystest.com/learn/blog/testing-http-requests-angular-never-easier/
- Categories: Behind the Tech
- Translation Priorities: Optional

 When Angular finally came out, it was possible to test HTTP requests, but it was a tedious work to set it up properly. Multiple dependencies were needed during the module setup and the faked connections were only available through an Observable object. To make things even harder, no built-in assertions were available for the requests. The Angular team knew these problems, so with Angular 4. 3 they introduced a new module called HttpClientModule that intends to replace the existing HttpModule and make usage and testing easier by providing straightforward interfaces. In this tutorial I’ll show write tests with the new HttpClientModule. Getting started First we will test a basic request, the GET request. It will call an url without a body or additional headers. The Github API has an endpoint for retrieving public profile information about users. The profile information is returned in JSON format. The getProfile method sends a GET request to the API and returns the response. Every request made with the HttpClientModule returns an Observable. The returned value is the parsed JSON response body. Writing the first testThe first thing we have to do is to set up the test dependencies. The HttpClientdependency is required. If we don't provide it, we will get this error message: No provider for HttpClient! . Angular provides the HttpClientTestingModule that resolves every dependency needed for HTTP testing. There is no more tedious setup: you don’t need MockBackend and BaseRequestOptions as dependencies and the factory method for Http won’t be necessary, either. Below you can see what the previous setup looked like. Multiple lines collapsed to just one module. Let’s use the new setup to write the first test that checks the result of the request. We...

---

### How to Convert First-Time Buyers into Active Customers [Infographic]

- Published: 2017-10-10
- Modified: 2024-08-02
- URL: https://emarsystest.com/learn/blog/first-time-buyers-active-customers-infographic/
- Categories: How to
- Tags: customer lifecycle marketing, customer loyalty
- Translation Priorities: Optional

Converting A First Time Buyer Into An Active Customer A customer has made a purchase on your website – is your job as a marketer done? Nope! In fact, you only have a 27% chance of a customer returning after making a single purchase. It’s time to prioritize getting first-time buyers to return, and ultimately become loyal customers. Omni-channel personalization is the key to skyrocketing your profits. This infographic shows you why and how. As most marketing experts know, converting first-time buyers into loyal customers can result in major long-term financial benefits for brands, since continuously acquiring new customers is much more expensive than working to retain and grow current buyers. Discover new ways to take customers along the journey from first-time buyer to brand loyalist with this infographic. The likelihood of a customer purchasing from your brand after a second or third purchase is 2x greater than after buying just once from you. Customer retention strategies like personalized email marketing and incentive programs should sit at the top of your marketing team's priority list. ► Learn more about turning first-time buyers into active customers plus much more at Emarsys Revolution!

---

### Top 5 Questions to Ask When Choosing A B2C Marketing Platform

- Published: 2017-09-21
- Modified: 2023-08-30
- URL: https://emarsystest.com/learn/blog/5-questions-to-ask-choosing-b2c-marketing-platform/
- Categories: General, Thought Leadership
- Tags: marketing strategy, new marketing technology
- Translation Priorities: Optional

Investing in a New B2C Marketing Platform? Here’s the scenario: your team has determined it’s time for a new marketing platform. You’re ready to make the switch, and then it hits: where do you start? For most B2C marketers, this means sending out a Request For Proposal, or RFP. Unfortunately, it can take a significant amount of time to create an RFP that addresses all of the individual requests a robust and innovative marketing team may have. How do you know what to ask? What key points should be included? How can you justify this purchase to your executive team? If these questions sound familiar, don’t worry, you’re not alone. Many marketers struggle with the RFP process because, quite honestly, it’s a pretty big deal. Making the decision to choose a new marketing platform and invest in new technology is not to be taken lightly. There are so many different aspects of marketing technology solutions and RFPs in general, and with the marketing technology landscape changing rapidly, it can be difficult to know what to include for future innovation. 1. Does this marketing platform address the goals and objectives we are trying to accomplish? If there is one overarching question all RFPs (and any buying process in general) should answer, it’s whether or not this technology will help a marketing team achieve, and even exceed, their goals. The overarching question when buying new #B2C #tech: will it help my #mktg team achieve & exceed goals? CLICK TO TWEET Most marketing...

---

### What Is Email Marketing, And How Does It Work?

> Email marketing is the method of sending a commercial message to a desired person, or set of people, via email. Learn benefits, best practices, and more.

- Published: 2017-08-22
- Modified: 2022-04-08
- URL: https://emarsystest.com/learn/blog/email-marketing-work/
- Categories: Customer Stories
- Tags: email marketing, email optimization
- Translation Priorities: Optional

To this day, email remains one of the most popular and versatile mediums available. Email marketing is a strategy used by many businesses, and can be defined as the following: Email marketing is the method of sending a commercial message to a desired person, or set of people, via email. This usually includes any email communication sent to an existing or potential customer. To help break down email marketing and how it works, we wanted to provide more clarity around the term and the industry, so we’ve outlined below the perceived benefits, challenges, best practices, common questions, and additional resources for your convenience. The Major Benefits of Email Marketing When done successfully, email marketing can lead to a number of benefits: Increase Brand Awareness: Every time you send an email, day or night, you’re exposing your business and brand to consumers everywhere. By utilizing targeted content, strategic planning, and a smart design, your business and brand’s value will increase. In doing so, you stay better connected with your audience. Increased brand awareness means that when a customer needs a product or service, they’ll be more likely to look to you, thus turning leads into clients, and clients in loyal customers. More Cost Efficient: Arguably the most attractive benefit of email marketing is the return on investment. Compared to social media, email is one of the most affordable marketing strategies available, with costs that are much less significant than any other marketing channel. Track User Engagement: Thanks to the advanced software...

---

### Why Omnichannel Is Every Marketer’s Future

- Published: 2017-08-15
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/omnichannel-future-marketing/
- Categories: General, How to
- Tags: email marketing, marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But, the why is everything. Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel Experience higher revenue. The cost of not being omnichannel is lost customers. Give customers the flexibility to check product availability on any device; make a product reservation on any device; and purchase the product any place, anytime An omnichannel marketing strategy helps marketers harness more power; but ultimately it gives customers the enhanced experience they’re looking for. Omnichannel is predicated on knowing the individual customer well enough from past purchasing data to fully customize all interactions, no matter the device or channel. This provides a world-class shopping experience for your customer that’s consistent across all devices and channels. Our Purchasing Behavior Is Omnichannel Today’s shoppers vote for omnichannel, over and over, with every dollar they spend, zigzagging back and forth between offline and online avenues, with each channel’s experience reinforcing the others. Retailers who take the customer experience seriously stand to earn substantial rewards. Three out of four customers are more likely to visit a physical store if the inventory info online is accurate, which is important when you consider that 55% of online shoppers prefer to buy from retailers with a physical store, over an online-only retailer. A 2015 IDC study stated that customers...

---

### Infographic: Omnichannel vs Multichannel Marketing Mindsets

- Published: 2017-08-04
- Modified: 2017-08-04
- URL: https://emarsystest.com/learn/blog/omnichannel-vs-multichannel-marketing-infographic/
- Categories: General, How to
- Tags: multi-channel, omnichannel marketing
- Translation Priorities: Optional

Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What's the difference between omnichannel and multichannel? It's one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping among multiple devices like never before, B2C marketers must be ‘in the know’ when it comes to integrating their different communication channels. Reaching customers through the noise of competing emails, social media, blogs, and websites can be overwhelming. This overview compares two marketing mindsets that can assist with those efforts: : omnichannel and multi-channel marketing. While they sound similar in name, they differ in execution. Here’s what you need to know to put these two approaches to work for you. Comparing Multichannel vs Omnichannel Marketing Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success. Companies w/ strong #omnichannel #marketing strategies retain 89% of their customers Taking an Omnichannel Approach Ultimately, an omnichannel marketing approach eclipses multi-channel. Omnichannel...

---

### 10 Top Takeaways: Forrester AI Readiness Study [New Research]

- Published: 2017-07-12
- Modified: 2025-01-23
- URL: https://emarsystest.com/learn/blog/ai-readiness-report-top-10-takeaways/
- Categories: Thought Leadership
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could invest in and benefit from. Yet, today, we are quickly arriving at a major tipping point where companies who have been slow to explore AI will find it harder and harder to catch up to those who have already adopted and implemented AI tech in their marketing plans. The results are myriad, further convincing the hesitant and technophobic that AI’s here to stay and increasingly essential in any modern marketing environment. Business decision makers already see AI as a revolution engine, finally addressing something humans can’t do: make sense of billions of pieces of data in the moment. However, in the world of real-time B2C marketing campaign execution, there is a gap to mind, a disruptive chasm between the AI marketing solutions that are available and how ready marketers and business leadership teams are to adopt AI. Recently, Emarsys commissioned Forrester Consulting to conduct a survey of 717 business leaders and decision makers on how ready they are to take on AI. Here are the most important takeaways: 1) Artificial Intelligence Marketing Drives Revenue Growth In the Forrester study, the #1 objective that surveyed businesses want to achieve with AI is to drive revenue growth, and AI marketing provides different ways to do this. Image source: Building Trust And Confidence: AI Marketing Readiness In Retail And eCommerce For example, customer retention plays a large role...

---

### How CRM Ads Can Help You Retain More Customers

- Published: 2017-07-03
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/ultimate-guide-crm-advertising-success/
- Categories: Thought Leadership
- Tags: CRM ads, customer engagement
- Translation Priorities: Optional

Introduction: Use CRM Advertising to Meet Customers Where They Are If you’ve ever gone fishing, you probably know it involves a whole lot of sitting, wishing, waiting. But you also know there are a few strategies you can use to increase the chances of getting a few slimy swimmers. You know the bigger – and more populated – the pond, the better the chances of reeling in a couple good catches. So you don’t sit for hours in the wrong pond. You go to where the fish are. Of course, having appealing bait also helps; you don’t cast your reel without a little squirmy snack. And if nothing bites after some time, you can slightly change your location, which might help to attract new fish... or maybe entice the ones who previously swam on by without being tempted by your offering. You’re just retargeting them. It’s in this exact way that marketers can think about engaging (and reengaging) potential customers with targeted, engaging CRM advertising where they’re spending their time in the social sea. Related Content: How Does Social Media Help with CRM Advertising? The Value of CRM Ads: Personalized Customer Marketing Customers expect a lot today. Personalization and brand experience are increasingly becoming the battlefield where customer loyalty is being won. But the challenge here is trying to achieve personalization at scale. It’s sort of like anchoring down in the middle of a lake – understanding that different kinds of fish (customers and prospective buyers) swim in different areas (spend...

---

### Personalized Marketing Trends Every B2C Marketer Should Know

- Published: 2017-06-30
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/blog/6-personalized-marketing-trends-for-the-b2c-marketer/
- Categories: General, Thought Leadership
- Tags: personalization, trends
- Translation Priorities: Optional

Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies are entering the market at such a fast rate that marketers risk being overwhelmed and falling behind on the latest trends. Marketers aim for the best means of communication between themselves and the customer, and tactics and trends such as personalized marketing strategies have become the ultimate tool for today’s digital marketers to achieve this target. For B2C marketers, the challenge to remain contemporary can be even more difficult, as not only do they have to stay ahead of digital marketing industry trends, they must also work with ever-changing consumer needs and preferences. One of the biggest overarching themes in B2C marketing today is the concept of personalization: using customer data collection and analysis to deliver truly one-to-one content to target audiences, thus engaging current and potential customers by communicating with them as individuals, not members of a segment or list. These personalized marketing trends have become increasingly popular among consumers, and a recent Forrester study reported that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Additionally, according to a Loyalty 360 article, over 78% of consumers will only engage with offers if they have experienced personalization in their previous brand engagements. Those aren’t numbers brands can afford to ignore. Top 6 B2C Personalized Marketing Trends So, what are the personalized marketing trends and technologies, both current and future,...

---

### The Ultimate Guide to Building a Personalized Marketing Campaign

- Published: 2017-06-26
- Modified: 2022-04-07
- URL: https://emarsystest.com/learn/blog/ultimate-guide-to-personalized-marketing-campaign-guide/
- Categories: General, How to
- Tags: automation, marketing strategy, personalization
- Translation Priorities: Optional

At the most basic level, personalized marketing, or one-to-one marketing, requires the collection and analysis of customer data to inform and implement a strategy wherein a brand delivers customized content to recipients, communicating to each as an individual. This strategy can help marketers drive conversions, boost engagement, and improve overall customer loyalty. Today’s consumers have an almost insatiable appetite for increasingly personalized content from their preferred brands. They recognize that it allows for a more relevant and, subsequently more enjoyable, experience, and they are proving it with how they spend their money. A recent Accenture report claimed that 75% of consumers are more likely to buy from a retailer that not only recognizes them by name, but also recommends options based on past purchases, and 59% say that personalization influences their shopping decision. The Ultimate Guide to Building a Personalized Marketing Campaign Brands today clearly need a well-planned personalized marketing strategy, but this can be tricky without a clear plan of the resources and technology required to do it correctly. Implementing the Right Technology When it comes to personalization, data and automation reign supreme. Collecting and analyzing critical consumer data is how marketers can create informed, personalized content for their customers. That can be extremely overwhelming when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data, and then apply the results to optimize and personalize marketing efforts. This is where implementing the right technology can make this process easier and more...

---

### INFOGRAPHIC: The Roadmap to Omnichannel Excellence

> Omnichannel doesn’t happen overnight. Brands must follow the roadmap to achieve excellence, taking the journey one step at a time. Learn how to do so.

- Published: 2017-06-19
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/infographic-roadmap-omnichannel-excellence-2/
- Categories: General, How to
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Perhaps you’ve been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, but the mere concept of omnichannel marketing just feels too overwhelming. Yet, an omnichannel marketing strategy is clearly the direction today's most successful brands are headed. How will you ever accomplish it? The reality is that few companies start out trying to build a complete marketing philosophy all at once. At Emarsys, we have found that many of our most successful clients conquer just one channel at a time – and many begin with email. Take a hard look at the way your email channel operates and make the necessary optimization changes. Then to see where you need to go from there, take a look at our Omnichannel Roadmap infographic. To learn more about this approach and how the entire process works, get the white paper: Omnichannel Marketing Excellence Starts with Email.

---

### How to Measure the Success of Your Email Campaigns

- Published: 2017-06-12
- Modified: 2017-06-12
- URL: https://emarsystest.com/learn/blog/measuring-email-campaigns-success/
- Categories: General
- Translation Priorities: Optional

Email campaigns are still the number-one engagement channel, and sit right at the core of any successful marketing strategy. Today’s marketing teams are under increased pressure to continuously prove impact, effectiveness, and ROI for their marketing campaigns. This is particularly true for email marketing. According to technology research firm Radicati, the number of email accounts worldwide continues to grow, from over 4. 1 billion accounts in 2014, to an expected over 5. 2 billion accounts by the end of 2018. The total number of worldwide email users, including both business and consumer users, is also increasing, from over 2. 5 billion in 2014, to over 2. 8 billion in 2018. With that sort of volume, it is increasingly difficult for marketers to cut through the noise and engage their target customers. There are many ways to improve the quality and engagement potential of emails, including some of the most basic practices that are easy to overlook when you’re moving quickly, as many of us so often are. For example, ensuring the sender’s name and the subject line are spelt correctly is certainly a good start (come on, you know you see this mistake too often). Conversely, since each email client typically handles images and attachments differently, it’s important to check that the ALT text, (the text that shows up in place of a blocked image), contains no typos and is appropriate for the image it represents. This is a small but important detail that is easy to overlook. Finally, marketers should make sure the...

---

### 3 Tips to Improve Your Cross-Device Marketing

- Published: 2017-06-09
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/3-tips-improve-cross-device-marketing/
- Categories: General
- Translation Priorities: Optional

A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa. Sound familiar? It should. Gone are the days where customers relied solely on a brick-and-mortar storefront for the entire customer journey. The internet ensures that today’s customers are constantly connected to brands all around the world, accessible at any time, from any device, from any place. In fact, a recent study from retargeting company Criteo found that 36% of shoppers utilise two or more devices to complete an online purchase. While this may seem overwhelming, it can also present immense opportunity for those brands willing to work within today’s cross-device world. When it comes to cutting through that noise, marketers face a tough battle, but clearly one that is worthwhile. The first step is to understand how cross-device behaviour works. That means learning how to gather and use data to best understand the customer’s buying behaviour and provide a consistent, top-tier experience no matter where they are shopping. While the brick-and-mortar store certainly still matters, the customer may also visit a brand’s various social media sites, blogs, emails, and, of course, the brand website. And they will increasingly do so from multiple devices, including a range of different mobile devices. 3 Ways to Better Target Cross-Device Shoppers Given the way today’s customer is changing and evolving, how can marketing teams keep up? Below are three ways marketers can best work with shoppers, on any device, to provide the best cross-channel...

---

### 4 Real World Data-Driven Marketing Examples

- Published: 2017-06-07
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/4-data-driven-marketing-examples/
- Categories: General, How to
- Tags: data analysis, marketing strategy
- Translation Priorities: Optional

Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyze data on target customers. Data-driven marketing allows marketers to stay relevant in today’s highly competitive B2C world; by staying up-to-date on the latest trends and resources, they are able to build successful data-driven marketing strategies tailored to their specific target audience. Digital marketers know all too well how the whims and preferences of their customers can change in an instant. Using the extensive amount of customer insight collected from big data analysis allows brands to predict these changes and, subsequently, future consumer behavior. Successful data-driven marketing strategies are built using these big data insights and analysis, collected through consumer interactions and engagements. By understanding existing data, potential data, and how to organize, analyze, and apply that data to improve their efforts, B2C marketing experts can optimize and personalize the customer experience. That personalization allows their brand to foster overall customer loyalty and stand out from the noise of today’s digital landscape. Four Data-Driven Marketing Examples But how can data-driven marketing truly fit within today’s modern business strategy? Outlined below are four real world examples to show just how successful the implementation of a data-driven marketing strategy can be. 1. Retargeting Audiences Consumers are constantly bouncing from device to device, and from platform to platform. When a customer purchases or browses on a website, why not continue to target them regardless of where they are? Retargeting is the term used when...

---

### 4 Biggest Challenges Marketers Must Face

- Published: 2017-05-30
- Modified: 2022-03-17
- URL: https://emarsystest.com/learn/blog/4-big-challenges-in-marketing/
- Categories: General, How to
- Tags: personalization, unified customer profile
- Translation Priorities: Optional

Pressure from executives, other marketers, and even consumers, makes it extremely difficult for marketers to see past daily execution and tactical work to focus on strategy and innovation. Here, we’ve outlined four of the most difficult challenges in marketing today, and what you can do to successfully overcome them. Challenge #1: Increasing Customer Expectations Modern consumers have more control now than ever before. Thanks to the rise of mobile devices, broad accessibility of internet, and the abundance of resources, consumers have 24/7 access to the information and interactions they want, whenever they want them. This means they’re extremely well-informed and consume an immense amount of content before making any purchasing decisions. Not only are customers typically conscious of marketing tactics, they also have very high expectations when it comes to brand interactions. Solution: Personalized Content Today’s consumers expect innovative, personalized shopping experiences, and when a brand doesn’t deliver, they notice. In order to meet these rising consumer expectations, marketers must deliver exceptionally targeted, personalized content. With an abundance of new technology and solutions, it’s now easy for marketers to deliver this ideal brand experience without added resources or hassle. Challenge #2: Crowded Marketplace What’s another drawback of today’s social media-heavy consumer marketplace? There is an abundance of noise: emails, text messages, blog posts, Facebook videos, and many more, are all competing for a few precious seconds of consumer attention. The challenge for marketers is to break through this noise while simultaneously delivering on the promise of strong, personalized content. Solution:...

---

### If You Send Email to Orange UK Addresses, Your Deliverability Is About to Take a Hit

> Orange UK is on the brink of deactivating all their addresses, and your email deliverability is in danger of taking a hit. Find out how you should combat this.

- Published: 2017-05-10
- Modified: 2022-03-17
- URL: https://emarsystest.com/learn/blog/emailing-orange-uk-affects-deliverability/
- Categories: How to
- Tags: email deliverability, email marketing
- Translation Priorities: Optional

Shortly after Verizon announced that they were getting out of the email business, the UK’s Orange followed suit, making a similar exit from hosting email for their customers. The parent company, EE, is the largest digital communications company in Britain, supporting over 31 million connections across its mobile, fixed, and wholesale markets. Beginning on May 31, 2017, EE will be closing Orange Email, a brand that encompassed a host of other services they acquired over the years. Instead of providing a new platform for affected users, EE is encouraging them to sign up for Gmail accounts instead. That means that if you have subscribers in your email database using the following domains, you’ll want to start recommending that they update their contact profiles within the next few weeks. Affected domains: orange. net orangehome. co. uk wanadoo. co. uk freeserve. co. uk fsbusiness. co. uk fslife. co. uk fsmail. net fsworld. co. uk fsnet. co. uk At Emarsys, we have hundreds of thousands of the above addresses active in our customer databases, and as a result, we highly encourage marketers to make the most of the time left before Orange permanently closes their doors and deactivates the remaining addresses. How This Impacts Your Deliverability Email is the #1 ROI digital channel, but if an email doesn’t make it to an inbox, it doesn’t matter how personalized or timely it is, it’s a missed revenue opportunity. Once these domains are deactivated, any email sent to them will bounce and the address will be suppressed from your mailing list. This means that you lose both the opportunity to communicate...

---

### 4 Ways Marketers Can Better Leverage Customer Data

- Published: 2017-05-01
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/4-ways-marketers-leverage-customer-data/
- Categories: General, How to
- Tags: data analysis, data science
- Translation Priorities: Optional

When it comes to making strategic decisions, marketers turn to numbers and data to help them know where to focus their efforts. One integral source of this data is the very group brands are trying hardest to attract: the customers, or potential customers, themselves. Customer data opens the door for marketers to take scientific steps based on numbers, rather than just going by pure guesswork. Here are four ways that marketers can leverage customer data to increase conversions, clicks, and (ultimately) revenue. Let’s get started: 1. Create a Unified Customer Profile When incoming customer data is collected and stored in holistic customer profiles, it immediately starts informing both decisions and strategy. For B2C marketers especially, it’s crucial to know exactly who your audience is, what they are looking for, and what drives them to make buying decisions. Collecting customer data at every touchpoint, including email clicks, in-store campaigns, website browsing history, mobile interactions, and so on, gives marketers the chance to build these unified profiles across the customer’s entire buying journey. Marketers can leverage these customer profiles to optimize campaigns and ultimately increase customer purchase revenue. With rich customer profiles, it becomes easy to send the right audience the right message, at the right time, when one takes into account all of the data housed in these profiles. This includes recognizing returning online customers and presenting relevant information for maximum conversions. 2. Know Exactly Where to Focus Collecting, analyzing, and leveraging customer data also enables marketers to know exactly where...

---

### Weekend Bias in Send Time Optimization

- Published: 2017-05-01
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/blog/weekend-bias-in-send-time-optimization/
- Categories: Behind the Tech
- Tags: data, data science, machine learning
- Translation Priorities: Optional

As data scientists, we are responsible for the whole process of implementing machine learning algorithms for the benefit of our customers: from choosing problems and algorithms to follow-up measurement and refinement. After an initial implementation of a new algorithm, we have to watch closely how it performs in real life and quickly iterate together with Product and Software Engineering to eliminate performance bottlenecks and respond to important effects we did not prepare for. In this post, I will tell a story about how a supposedly minor difference between A/B testing groups can shift a whole experiment. It started with a routine follow-up of a pilot using the new algorithm, but as more and more days passed, it became apparent that what we saw was not random noise but an important effect we did not yet understand. We brainstormed about possible causes and what we should experience if one of our assumptions was an oversimplification. Then we carefully checked each of these ideas until we understood what was behind the scenes. The Machine Learning Part The objective came from our customers: send emails to each of their contacts with the best possible timing when the contacts are the most receptive. We thought about and tested many different approaches and chose a slightly modified multi-armed bayesian bandit algorithm. We decided on sending time based on previous success of different send times. We assume each contact has an open rate in every two-hour slot of the day and they open each email sent in...

---

### What is Data-Driven Marketing? Definition & Examples

> Marketers use data-driven marketing insights pulled from the analysis of big data to form predictions about future behaviors. Learn how you can create or improve your data-driven marketing strategy.

- Published: 2017-04-27
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/blog/data-driven-marketing/
- Categories: Thought Leadership
- Tags: big data, marketing strategy
- Translation Priorities: Optional

Although there are many reasons why companies use data-driven marketing, more often than not, its intended goal is to enhance and personalize the customer experience. To provide more clarity around the topic, we’ve outlined common challenges and key advantages of data-driven marketing, in addition to example applications. What is Data-Driven Marketing? Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; it can now be defined in several ways, but at the most basic level, it can be explained as follows: Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the customer data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. This type of marketing is different from traditional marketing in that it allows marketers to connect with customers in the right place, at the right time, and with the right offering. Traditional marketing involves a lot of trial and error when it is not supported by solid data and analytics. Data backed marketing allows for further personalization, enhanced targeting, and precise benchmarking so that marketers can continue to improve their strategies over time.   The Benefits of Data-Driven Marketing Both businesses and consumers can gain a lot from taking a data-driven approach to marketing. When strategies are implemented successfully, such benefits include: 1. Personalized Marketing It’s essential that companies...

---

### Top 5 Uses and Applications of Artificial Intelligence in Marketing

> Artificial intelligence marketing (AI marketing) enables marketers to create personalized consumer experiences that cost significantly less than traditional campaigns. Discover the top 5 uses of AI in marketing now.

- Published: 2017-04-26
- Modified: 2021-02-11
- URL: https://emarsystest.com/learn/blog/5-ways-artificial-intelligence-can-used-marketing/
- Categories: General, Thought Leadership
- Tags: artificial intelligence marketing, personalization
- Translation Priorities: Optional

By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a product or solution is utilized for future optimization. What is Artificial Intelligence Marketing? By now, savvy marketers may have heard of artificial intelligence marketing (AI marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. AI marketing uses artificial intelligence and machine learning technologies to make decisions based on data analysis, data collection, and additional observations of trends that may impact marketing efforts. Marketers can leverage AI to create customized experiences for their customers and build marketing analytics techniques to target potential customers. Artificial intelligence enables marketers to create highly personalized consumer experiences that due to the level of optimized targeting they are able to provide. Every interaction a prospect or consumer has with a product or solution is utilized for future optimization. Why is AI Marketing Important? AI marketing enables marketers to consolidate and analyze a huge amount of data from social media, emails, and the web faster. Marketers can then use those insights to boost campaign performance and return on investment in a shorter time frame. Essentially, AI marketing solutions optimize and streamline campaigns while eliminating risk for human error.   As consumer expectations evolve with technology, a...

---

### How to Do Proper Tree-Shaking in Webpack 2

- Published: 2017-04-24
- Modified: 2017-04-24
- URL: https://emarsystest.com/learn/blog/tree-shaking-in-webpack/
- Categories: Behind the Tech
- Tags: JavaScript
- Translation Priorities: Optional

Tree-shaking means that Javascript bundling will only include code that is necessary to run your application. The term tree-shaking was first introduced by Rich Harris’ module bundler, Rollup. It has been made available by the static nature of ES2015 modules (exports and imports can’t be modified at runtime), which lets us detect unused code at bundle time. This feature has become available to Webpack users with the second version. Now Webpack has built-in support for ES2015 modules and tree-shaking. In this tutorial I’ll show you how tree-shaking works in Webpack and how to overcome the obstacles that come our way. If you just want to skip to the working examples visit my Babel or Typescript repository. How Tree-Shaking Works in Webpack 2 The way tree-shaking works in Webpack can be best shown through a minimalistic example. I’ll compare it to a car that has a specific engine. Example Application The way tree-shaking works in Webpack can be best shown through a minimalistic example. I’ll compare it to a car that has a specific engine. The application consists of two files. The first one holds the different engines as classes and their version as a function. Every class and function is exported from its file.   The next file describes the car with its engine and serves as the entry point for our application. We will start the bundling from this file. After defining the car class, we only use the V8Engine class, the other exports remain untouched. When running the application it will output ‘V8 Sports Car’. With...

---

### 5 Ways Marketing Automation Helps You Run Your Business More Efficiently

- Published: 2017-04-12
- Modified: 2017-04-12
- URL: https://emarsystest.com/learn/blog/5-ways-marketing-automation-runs-business-better/
- Categories: General, How to
- Tags: automation, omnichannel marketing
- Translation Priorities: Optional

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing automation platforms are far more than support tools, they are actually changing the marketer’s role by streamlining, or even eliminating, the more tedious day-to-day tasks in their workloads. Automation has quickly become a critical component of today’s successful marketing strategies. It can boost sales productivity by 14. 5% on average, and reduce marketing overhead by 12. 2%. The ever-increasing number of platforms and channels means customers are easier to reach than ever before and, as such, marketers are eager to implement cross-platform, omnichannel campaigns. But to run these campaigns and reach customers efficiently and effectively, brands must push the capabilities of their marketing automation platforms to take over some of the more operational tasks, allowing them to allocate more time and energy to strategy, content, and creativity. By pushing their automation platforms to do more of the tactical work, marketers can dedicate more time to focus on business-critical, high-level aspects of marketing strategy. They are able to think strategically and be more creative, producing higher quality content and customer messaging. That high-level thinking, added to the efficiencies of automation, can create the best-case scenario of more leads, better productivity, more revenue, and generally more success for both the marketing team and...

---

### 5 Examples of Successful B2C Marketing That Will Make Your Head Spin

- Published: 2017-04-03
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/5-examples-successful-b2c-marketing-head-spin/
- Categories: Customer Stories, General
- Tags: best practices, omnichannel marketing
- Translation Priorities: Optional

For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message to ensure conversion and retention. Nonetheless, consumers nowadays consumers have more outlets fighting for their attention than ever before. This excessive ‘noise’ means that brands must go above and beyond to engage, convert, and retain customers. Businesses that focus on B2C marketing need to observe their customers closely. It’s critical for B2C marketers to understand the needs, wants, and challenges of their customers. By concentrating on their target audience, marketers can create personalized messages that better address their customers’ needs. 5 Successful B2C Marketing Examples Here's a look at 5 successful B2C marketing examples that will make you want to rethink your strategy in the upcoming months. 1. Reminder Emails Reminder emails are a great way to connect with consumers, by delivering timely, important messages. These reminder emails help keep brands top-of mind (and top-of-inbox! ) with customers, and also help facilitate upsells and conversions. Some great examples of reminder emails come from car companies; below is an innovative example from Nissan. By collecting necessary customer data and efficiently organizing this data into profiles, Nissan can quickly segment their customers by when they purchased their cars. Nissan can then use marketing automation solutions to trigger reminders to their customers about upcoming maintenance appointments, service updates, and other special offers. 2. VIP Programs VIP programs are a great way to increase engagement and drive customer loyalty. These programs allow ‘white glove’ customers...

---

### 4 Expert Tips for Staying Relevant with Customer Wants & Needs

- Published: 2017-03-31
- Modified: 2017-03-31
- URL: https://emarsystest.com/learn/blog/4-tips-for-staying-relevant-customer-needs/
- Categories: General, How to
- Tags: customer lifecycle marketing, expert insights
- Translation Priorities: Optional

For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine messaging and increase conversions. In order to know exactly where to focus time, energy, and resources, B2C marketers must have a strong understanding of what motivates consumers to engage with, and ultimately purchase from, a brand. Unfortunately for marketers, ecommerce is a constantly changing industry. New trends and fads emerge constantly, influencing customer interest and engagement without warning. The only way for marketers to gain a true understanding of what motivates consumers is to first understand their wants and needs. Here are four expert tips for B2C marketers to stay on top of customer motivations, and help drive engagement. Tip 1: Collect Customer Data - and Use ItThe first tip is to stay current with customers. This means collecting incoming data across campaigns, platforms, channels, and devices. Gathering engagement metrics and conversion statistics helps identify the types of messaging in which customers are interested, what they are responding to, and which campaigns aren’t performing to expectations. Once this customer data is collected, it’s time to put it to use. Marketers can segment consumer metrics based on various factors: demographics, location, buying habits, etc. If sifting through these large data repositories seems daunting, fear not, the rise of marketing technologies such as machine learning, marketing automation, and Artificial Intelligence is revolutionizing the role of the marketer – enabling them to leave the data analysis to machines and focus more of their time on critical strategy and content. When...

---

### What Is the Impact of Marketing Automation?

- Published: 2017-03-29
- Modified: 2023-04-12
- URL: https://emarsystest.com/learn/blog/what-is-impact-of-b2c-marketing-automation/
- Categories: General, How to
- Tags: automation, customer lifecycle marketing
- Translation Priorities: Optional

To some, the words "marketing automation" can trigger panic mode. It can be difficult to identify where to start with any advanced marketing technology, and automation solutions are no different. But fear not, it’s actually quite easy to get up and running, as long as goals have been clearly defined. Marketing automation is a go-to strategy for good reason: it helps boost employee productivity, streamline workflows, and increase conversions. It can be tempting to try and do everything at once, which can quickly spiral out of control if you’re not ready. It’s okay to start off with a few smaller projects and workflows, and then steadily build-out your marketing automation platform. Why Marketing Automation Matters Automation allows you to control and run complex campaigns with ease, with minimal to no manual effort, reaching highly segmented audiences, at ideal times for maximum ROI. When customer communication and engagement is automated, you can spend more time focusing on high-level strategy and creating high-impact content. Marketing automation can also help engage customers and draw them into 1:1 conversations with brands. Whether this is just an email at the top of a consumer’s inbox, or a direct message responding to their social media post, marketing automation helps brands stay in touch with their audiences. Getting Started with Marketing Automation Getting started with marketing automation can be easy, if you know where to begin. Simple recurring campaigns, such as welcome programs, automated response emails, and re-engagement correspondence can be a great jumping-off point. These messages...

---

### 3 Steps to Build Customer Loyalty in Retail

> The best way to build customer loyalty is to form relationships with your customers. Explore 3 steps to help build customer loyalty in your retail business

- Published: 2017-03-17
- Modified: 2023-05-25
- URL: https://emarsystest.com/learn/blog/retailers-build-customer-loyalty-at-scale/
- Categories: General, How to
- Tags: customer loyalty, personalization
- Translation Priorities: Optional

For any large retailer, it can be a bittersweet trip down memory lane to recall the first group of customers that became loyal to your brand. As retailers grow and scale, it can be difficult to recapture that one-to-one intimacy you had with core customers early on, when the brand was just being introduced. Back then, you likely had more bandwidth to interact directly with individuals, and you took that intimacy seriously, as every customer interaction mattered to your brand’s success (or failure). With the growth of innovative marketing technologies and B2C solutions, it’s now possible, and even easy, for retailers to recapture this intimacy at scale. If you want to build customer loyalty for your retail business, use the following tips to develop positive relationships with your existing and potential customers 1. Build one-to-one relationships with omnichannel marketing The secret ingredient to building these one-to-one consumer relationships on a larger scale is omnichannel marketing (which, keep in mind, is completely different from multi-channel marketing). Omnichannel marketing is a sales approach that strives for seamless customer engagement. But what does it have to do with building customer intimacy? When marketers implement multichannel strategies to engage customers across channels, devices and platforms, and leverage customer data to create personalized messages, customers are drawn back into an intimate relationship with the brand. This is because they’re treated as unique individuals, not a batch-and-blast group. Omnichannel marketing isn’t without its perks, either. In fact, according to Aberdeen, companies with well-defined omnichannel customer experience strategies...

---

### What Can B2C Marketing Automation Do For Your Business?

> Marketing automation tools are a must-have for today’s marketers. Read more about what marketing automation can do for your business.

- Published: 2017-03-16
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/marketing-automation-tools/
- Categories: General, How to
- Tags: automation, marketing strategy
- Translation Priorities: Optional

Marketing automation solutions are a must-have for today’s marketer, who needs to get more done, in less time, and with fewer resources. With more cross-platform, omnichannel campaigns to run than ever before, there is so much to accomplish, and consumers expect brands to have their marketing locked down. Automating the key operational aspects of B2C marketing campaigns enables marketers to get more done with fewer resources, increasing efficiency, output, and effectiveness. With marketing automation tools at their disposal, marketers are able to double down on high-quality content creation and strategic planning. For B2C marketers, automation means more chances to get in front of the right consumers for higher conversion rates and increased revenue. So, how exactly can marketing automation platforms help marketers do more with less? Here are just a few ways they can help: 1. Reduce Cart Abandonment Rates Abandoned carts are an ongoing plague to modern marketers. According to eMarketer’s Q1 2016 research, the digital shopping cart abandonment rate is high worldwide, at 74. 3%. Marketing automation can help reduce cart abandonment rates, by automatically sending triggered emails to those who left unpurchased items in their cart. Automation tools help marketers optimize these emails, including how long after logout to send reminder emails, and even help generate the most compelling subject lines to ensure the emails are opened. 2. Increase Email Open Rates B2C marketing automation helps brands increase overall email open rates, by utilizing A/B testing across all email components. Automation tools actually store historical consumer data to...

---

### 4 Questions to Ask When Buying Marketing Technology

- Published: 2017-03-12
- Modified: 2017-03-12
- URL: https://emarsystest.com/learn/blog/5-questions-to-ask-when-buying-marketing-technology/
- Categories: How to
- Tags: marketing strategy, new marketing technology
- Translation Priorities: Optional

Finding the best marketing technology to meet the specific needs of your business can be very difficult. Naturally, MarTech vendors want your business, so they’ll find a way to make their technology work for you. According to Gartner, 33% of marketing budgets go to technology. With this, marketing leaders can demonstrate how technologies and automation help increase productivity, implement more successful marketing tactics, and boost results. To avoid making uninformed or impulsive decisions about your marketing technology, we recommend asking yourself a few questions to objectively verify the most suitable contenders. 1. What’s the challenge I’m trying to solve? Before thinking about marketing technology providers, you must answer this question. Even the best marketing technology can’t help you if you haven’t clearly defined what you truly need. One of the most common problems we regularly hear from our customers is that their first-time buyers don’t return to make additional subsequent purchases. If this is a challenge your company faces, ask yourself how can you leverage marketing technology to improve customer retention. 2. What data can the technology capture? Once you’ve confirmed why you’re investing in marketing technology, focus on how exactly it will help you overcome obstacles. For example, how will it not only collect, but also go on to apply data? Technology will base its customer analysis and automation on the data it collects, so it’s important to make the platform you chose can collect the data you want, help you analyze, and empower you to make smart decisions. For example, do you want transactional data (real-time...

---

### 3 Key Benefits of Real-Time Marketing Automation

- Published: 2017-03-07
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/3-key-benefits-real-time-marketing-automation/
- Categories: General, How to
- Tags: automation, email optimization
- Translation Priorities: Optional

Before getting started, lets define what real-time marketing automation is. Simply put, marketing automation is powerful software that aims to automate marketing processes. Marketing departments use automation software to more efficiently manage tasks that are more repetitive by nature. This includes emails, SMS messages, social media, online advertisements, etc. The end goal of marketing is to help drive conversions, boost leads, and ultimately generate more revenue. The Importance of Real-Time Marketing Automation Finding enough time in the day to manually do what it takes to remain competitive in today’s constantly moving, digital world is impossible, for even the largest of marketing teams. In addition to constantly thinking of new, creative marketing strategies, they must also listen and respond to consumer demands, as well as industry trends. For those reasons and more, marketing automation solutions have become more prevalent in today’s marketing landscape. But, for the savvy marketer, it isn’t just about automation. While being able to schedule and control all campaign aspects across multiple platforms and channels from a central location is crucial, being able to do so in real-time, throughout every phase of the customer lifecycle is becoming even more important. Marketers must be able to reach consumers with the right message, at the right time, through the right platform or device. All are important, but, arguably, identifying the right time for each individual can seem impossible. Thankfully, this critical piece of the puzzle can be revealed with real-time marketing automation. Here are the three key ways real-time marketing...

---

### 3 Smart Metrics to Measure Marketing Performance

> Marketing is no longer an art – it’s a science. Measuring performance against key metrics has become an essential aspect of every marketer’s life. But, in order to drive results for their business, ecommerce directors and marketing managers need new types of hard numbers – they need data insights that can truly influence strategy.

- Published: 2017-03-05
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/metrics-measure-marketing-performance/
- Categories: General, How to
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

Marketing is no longer an art – it’s a science. Measuring performance against key metrics has become an essential aspect of every marketer’s life. But, in order to drive results for their business, ecommerce directors and marketing managers need new types of hard numbers – they need data insights that can truly influence strategy. We’ve compiled metrics to help you to define a clear plan of action. We’ve called them Smart Metrics, and these performance indicators play a fundamental role in our customer intelligence platform. In short, Smart Metrics are built with predictive modeling algorithms and are typically categorized into three groups. 1. Predictive Revenue This category is calculated on revenue related metrics such as the future lifetime value of contacts in each lifecycle stage. This is particularly beneficial as you can evaluate how much you need to spend in order to convert/retain/win back each customer. It also provides the predictive gain and loss for the last 30 days, combining the revenue generated by conversions and the future changes to customer lifetime value, so you know how the conversions, or lack thereof, within each group will affect your bottom line in the future. This metric is instrumental when deciding your next best move. Predictive modeling allows you to forecast the financial implications of specific strategies and campaigns. For example: You could see a defecting buyer has a 15% likelihood of converting, and an inactive buyer has a 2% likelihood. This makes it clear that what you are currently doing for...

---

### The Complete Beginner’s Guide to Marketing Automation

- Published: 2017-03-03
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/beginner-guide-marketing-automation/
- Categories: General, How to
- Tags: automation, customer engagement
- Translation Priorities: Optional

Even if someone is just starting out in the world of marketing, they’ve probably heard the term “marketing automation” many times before. But what exactly does this oft-heralded strategy actually entail? How can marketers go about choosing and implementing a marketing automation solution for their businesses? And what types of results should they expect to see? We’re happy to present the Emarsys ‘Beginner’s Guide to Marketing Automation’, which will help to answer all these questions: What is marketing automation? What should an organization look for in a marketing automation solution? What types of results should marketers expect to see from marketing automation? So, What Exactly is Marketing Automation? Let’s start at the beginning. Marketing automation, in simplest terms, enables marketers to do more with minimal manual effort. From email marketing, to social media, to complex multi-channel campaigns, automation solutions enable marketers to run all aspects of marketing strategy with ease, from a single holistic platform. Automation solutions are triggered by a predetermined set of rules and then the solution fires off certain actions to specific audiences. This detailed segmentation means that the right message hits the right audience at the right time for maximum conversion. Automating workflows and processes on the back end frees up more time for marketing professionals to focus their time and energy on creating high-impact content and formulating winning marketing strategies. Marketers can also use the immense amounts of data uncovered during marketing automation processes to test and refine marketing tactics, often referred to as ‘optimization’... .

---

### What to Look For in an SMS Marketing Provider

> In today’s consumer landscape, SMS marketing is on the rise. Read what to look for in an SMS marketing provider.

- Published: 2017-02-22
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/what-to-look-for-in-sms-provider/
- Categories: General, How to
- Tags: new marketing technology, SMS marketing
- Translation Priorities: Optional

Today’s marketers are definitely not at risk of losing purpose. There is now more to achieve than ever before, with seemingly less time to do it. Marketers are under incredible pressure to deliver on concrete KPIs: increasing traffic, driving leads, maximizing conversions, and ultimately pulling in revenue. The expectations placed on marketers are higher than ever, and nothing short of perfection will do. This widening range of marketing priorities has opened the door for new technologies, designed to address new audiences, platforms, and segments. The problem, however, is that these platforms can actually hinder a marketer’s ability to perform at the highest level. Marketers need tools at their disposal that enable them to move freely across channels without boxing them in, or hindering their ability to execute. It’s impossible to think a marketer can perform at the highest level when he or she is switching constantly between platforms and tools. When data and metrics are also housed in multiple platforms, it’s difficult to make strategic decisions that fully impact the business as a whole. Frequently, these channel-specific tools can result in reactive decision-making and misplaced focus. The New Mobile Marketing Experience More marketers are recognizing the potential of a single marketing platform that allows them to deliver high-quality content and experiences to consumers, regardless of channel. With more consumers than ever before relying on mobile (the average smartphone conversion rates are up 64% compared to the average desktop conversion rates), any intuitive marketer can see where the future lies. And,...

---

### Why Are SEO and PPC Important for E-Commerce?

- Published: 2017-02-14
- Modified: 2017-02-14
- URL: https://emarsystest.com/learn/blog/seo-ppc-important-e-commerce/
- Categories: General, How to
- Tags: ecommerce trends, email marketing
- Translation Priorities: Optional

So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand. Now you just have to attract shoppers to your store. For most businesses, a mix of search engine optimization (SEO) and pay-per-click (PPC) will offer some of the best return on investment. But why, exactly, are SEO and PPC important for e-commerce?   Let’s take a look:What is Search Engine OptimizationSEO is the process of organically improving the rankings of your website in search engines such as Google, Bing, and Yahoo. Search engines look at a very wide range of constantly evolving factors when deciding which websites to rank, such as:Your content being original, high quality, and relevant to a topic. Your site having healthy backlinks and buzz on other relevant sites, suggesting that it’s important. Your site being well built and following technical standards to enhance the user experience, as well as the abilities of search engines to review your site. Why is SEO Important For Your BrandWhy SEO? With the digital revolution in full swing, consumers turn to search engines like Google to help them through the shopping process. Being on the first page of results for your goods and services allows shoppers to connect with you when they’re actively looking to shop. As opposed to more traditional marketing, like TV, Radio, Billboards, and Print Media, you’re connecting with them when they’re sitting down to shop; these are considered hot leads. Why doesn’t everyone focus on SEO? Because search engine optimization campaigns...

---

### 4 B2C Marketing Strategies to Help You Build Your Brand

- Published: 2017-02-13
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/b2c-marketing-strategies-build-brand/
- Categories: General, How to
- Tags: marketing strategy, tips
- Translation Priorities: Optional

In today’s market, customers are constantly bombarded with brands vying for their attention. It seems like everywhere they turn, another retail brand is working to gain their attention, dollars, and loyalty. To break through this congested marketplace, an organization’s brand must resonate with customers on a personal level. Whether it becomes a trusted source of the most current fashion advice, a reliable resource for customer service, or a meaningful connection to a mission or cause, an organization’s brand identity can be one of the marketer’s most powerful tools. Like the personalities of the people we know, a brand’s personality is the foundation of the feelings, thoughts, and emotions customers have about an organization. It sets the tone for all interactions they have with the brand across all channels, in-store, online, and everywhere in between. Take, for example, fitness retailer Lululemon. The team at Lululemon has designed a brand where everything down to the logo aims to reflect a specific lifestyle. The company states, “we created more than a place where people could get gear to sweat in, we wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility. ” Through careful and thoughtful marketing strategies, Lululemon has incorporated this perspective into the very personality of its brand, and consumers can feel it come through across every channel. Today’s digital and mobile age has given brands more access to their target customers than ever before. From social...

---

### 360 View of XSS from the Trenches, Part 2

- Published: 2017-02-08
- Modified: 2022-03-17
- URL: https://emarsystest.com/learn/blog/360-view-xss-trenches-part-2/
- Categories: Behind the Tech
- Tags: JavaScript, security, Software Development, web development
- Translation Priorities: Optional

In the first post about XSS, we took a look at the basics of it and analyzed its most simple form. Now it’s time to dig deeper. Persistent XSS This category is a bit more sophisticated than the previous one. It is referred to as “persistent cross site scripting. ” The difference from the reflected type is that this persists across request-response cycles making it a much more useful vulnerability for a hacker. The simplest example is a comments page. You can post your own comments and read what others have to say. Let’s take a look.  It all begins with a new comment. A hacker comes along and submits a malicious comment to the server. Upon receiving it, the server will insert it to its database. If a client wants to look at the comments the server will load them and insert it to the page’s source unencoded. You can guess what happens next: the browser parses the response and executes the malicious code inside it. Boom... The two categories look very similar. The devil is in the details, let’s take a look. The attack consists of the same two phases discussed above. The major difference here is that they are not constrained to a single request-response cycle. In fact, the injection phase is usually carried out by the hacker and victims only experience the exploitation. The attacker can inject the payload to the database once using a single request and infect multiple clients without the need to directly communicate with them. Once the payload is injected it will be delivered to every victim visiting the comments page from then on. This is a huge win for the hacker as this makes the attack much more scalable... .

---

### Why is Multi-Channel Marketing Important?

> Multi-channel marketing refers to a brand’s ability to reach customers across various channels. Learn why multi-channel marketing is important for your overall strategy now.

- Published: 2017-02-06
- Modified: 2023-06-02
- URL: https://emarsystest.com/learn/blog/why-does-multi-channel-marketing-matter/
- Categories: General, How to
- Tags: customer data, customer engagement, multi-channel
- Translation Priorities: Optional

In today’s increasingly mobile economy, consumers interact with brands across a variety of platforms and channels. In order to be continuously engaged and connected to consumers, brands must expand their marketing reach across all of these different platforms. This is called multi-channel marketing, a strategic term that refers to a brand’s ability to reach customers across all of these various channels, whether online, in-store, via social, or another channel altogether. A multi-channel marketing platform is important to today’s B2C marketers because customers now have the ability to “be” in multiple places at once, regardless of their geographic location. There is the brick-and-mortar store, of course, but there are also various social media sites, blogs, emails, and, of course, the brand website. Implementing multi-channel marketing strategies increases the chance of marketing content being seen by consumers, which in turn increases the potential for revenue generation. Let’s take a closer look at why multichannel marketing matters: An Introduction to Multi-Channel Marketing So what makes multi-channel marketing so important for today’s marketer? It’s about leveraging different marketing tactics and platforms to interact with and engage a wide range of consumers in a variety of ways. The goal is to use multiple marketing channels to ensure messages reach target audiences regardless of the devices, communities, technologies or platforms they may or may not use. For B2C marketers, multi-channel marketing is also about giving consumers a choice in how and where they interact with the brand. Consumers have more power today over how they are marketed...

---

### 5 Ways to Implement a Successful Personalized Marketing Strategy

- Published: 2017-01-16
- Modified: 2023-08-30
- URL: https://emarsystest.com/learn/blog/5-ways-to-implement-a-personalized-marketing-strategy/
- Categories: General, How to
- Tags: personalization, unified customer profile
- Translation Priorities: Optional

By now, smart B2C marketers have already (hopefully! ) come to terms with the fact that personalized marketing is, in fact, the future of the industry. Consumers are too aware, and too in tune, to tolerate anything less than highly targeted, personalized content from brands. For marketers, this can sometimes pose a problem: how can you personalize content for thousands of customers without running your marketing team ragged? How to Implement a Successful Personalized Marketing Strategy Luckily, we’ve taken the situation into our own hands and outlined 5 ways marketers can successfully implement a personalized marketing strategy in their organization. Let’s take a look: 1. Make Sure You Have the Right Technology in Place Before anyone starts any project in life, it’s important to have the right tools for the job, and personalized marketing is no different. Marketers should make sure their current marketing technology platform is able to handle the data, segmentation, and automation that effective personalized campaigns require. The right technology can help free up time and resources by automating tedious processes or analyzing huge data sets. Some examples of valuable personalization technology include: Content personalization. Recommendations. Marketing automation. Data collection. 2. Gather as Much Customer Data as Possible With the right technology in place, marketers can begin collecting customer data at every single touchpoint across the buying journey. When marketers know exactly what a specific customer is searching for, or is continuously clicking on, it becomes easy to target this customer with relevant content, incentives, and even recommendations... .

---

### 8 (More) Examples of B2C Marketing Automation at Work

- Published: 2017-01-13
- Modified: 2017-01-13
- URL: https://emarsystest.com/learn/blog/8-more-examples-marketing-automation/
- Categories: General, How to
- Tags: automation, omnichannel marketing
- Translation Priorities: Optional

Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost sales and productivity, as well as streamlining marketing professionals’ day-to-day workloads. For these reasons and many others, marketing automation is now imperative for any successful marketing strategy. Marketers need to take into account, however, how their customers are engaging with, and responding to, automated campaigns. Here is a list of 8 more B2C marketing automation examples at work. 1. Continuously ‘Remind’ Consumers About Your BrandDid a customer leave something in their cart without purchasing? Did someone not click on a certain email? Is there a common second purchase that a customer should be aware of? Marketing automation can continuously send reminder emails to keep your brand at the top of a customer’s mind, and inbox. These types of campaigns can include newsletter sign ups, customer feedback emails, and offer emails. 2. Automate Campaigns Across Multiple ChannelsMulti-channel programs are paramount in the age of social media. Customers are everywhere, and your brand needs to be omnipresent. Marketing automation can help reach these consumers on different platforms, at the right time, without spamming them. Automated emails are just the tip of the iceberg; social interactions and text messages can now all be automated, and are useful for interacting with hard-to-engage customers. 3. Send Shipping and Transactional Emails in Real TimeThis is probably the most common example of marketing automation for B2C marketers. Buyers now expect a confirmation email after an online purchase, as well as updates throughout...

---

### 4 Examples of Artificial Intelligence in Marketing

- Published: 2017-01-11
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/ai-marketing-examples/
- Categories: General, Thought Leadership
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the dark around how AI strategies can be leveraged in everyday marketing campaigns. Here are 4 tried-and-true examples of AI marketing: 1. Preemptive Marketing With AI, marketers can sift through large amounts of data to determine patterns and trends, and thanks to AI solutions doing the ‘searching’, there is little to no manual data analysis. Once patterns are identified, marketers can preemptively promote solutions, products, or programs to the respective audience segments. A good example of preemptive marketing comes from Netflix and their ‘you may also like’ prompt. Netflix amalgamates viewing data and runs it through their AI programs to pinpoint similar shows or movies a viewer may enjoy. 2. Content Generation Let’s first get this stat out of the way: a significant portion of sports and finance related articles are already written by machines, not humans. With AI marketing, this trend is poised to spread throughout various other industries. Finance and sports are traditionally numbers-heavy industries, which makes it easy for AI programs to understand the data and translate it into human-readable articles. As marketing becomes ever more numbers focused, content will begin to be written (or at least outlined) by automated programs. 3. Sales Forecasting This AI marketing strategy takes conversion management to the next level by analyzing inbound communication against traditional metrics such as consumer engagement, closed business, and communication channels. Marketers can use this data to answer...

---

### 6 Digital Marketing Trends for 2017

- Published: 2017-01-06
- Modified: 2023-01-30
- URL: https://emarsystest.com/learn/blog/6-digital-marketing-trends-2017/
- Categories: General, Thought Leadership
- Tags: artificial intelligence marketing, omnichannel marketing
- Translation Priorities: Optional

Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans. Here are 6 digital marketing trends to watch for in 2017: 1. Artificial Intelligence Marketing AI Marketing (also referred to as Artificial Intelligence Marketing or AIM in many cases) is one of the most anticipated digital marketing breakthroughs in recent years. Together with big data and machine learning, AI will both revolutionize and optimize marketing through highly targeted, personalized consumer experiences. AI solutions can take large amounts of consumer and market data, segment and analyze this data at a beyond human level, and present findings back to marketers that enable intelligent campaigns and execution. With artificial intelligence solutions on their side, marketers can focus on high-impact strategy, content, and execution. 2. Proliferation of Mobile Today, more people than ever before are ditching their desktops for mobile browsing activities. With more than 29% of all e-commerce sales in 2015 coming from mobile, the trend is only expected to rise in 2017. Marketers are going to have to allocate a considerable amount of resources, time, and energy to mobile-focused strategies. This can be as simple as including mobile components across various marketing campaigns, or as complex as implementing geolocation ads across social platforms. Regardless of exactly what tactic, marketers should be focused on mobile as a rising trend...

---

### 4 B2C Marketing Trends You Can’t Ignore

> To help marketers wade through the online noise, here are 4 of the latest B2C marketing trends experts cannot ignore. Read more.

- Published: 2017-01-02
- Modified: 2023-06-02
- URL: https://emarsystest.com/learn/blog/4-b2c-marketing-trends-cant-ignore/
- Categories: General, Innovative Perspectives
- Tags: omnichannel marketing, trends
- Translation Priorities: Optional

Today’s marketing experts are constantly inundated with new channels, tools, and innovations. Staying with, if not ahead, of the curve in this constantly evolving industry is critical for brands that want to succeed in today’s competitive environment. B2C marketers face even more unique challenges, as they are prey to the whim of customer needs and preferences. To help wade through the noise and clutter, here are 4 of the latest B2C marketing trends experts cannot ignore. 1. Personalization Creating and issuing content based on customer preferences, from device, to platform, to personalized product selection, is becoming ever more important to consumers. Creating detailed customer profiles allows for better knowledge of the customer and prospective audiences, which in turn means marketers can deliver the right message, to the right person, at the right time. Marketers can then work on taking these profiles to the next level with scoring and analytics to create even more refined personalized strategies. 2. Use of Artificial Intelligence Creating the aforementioned personalized consumer experiences will require more manual labor than marketing teams want to, or are capable of, providing. That’s where artificial intelligence and Machine Learning come in to play. Marketers can use their time to create high-impact campaigns and strategies, leaving data collection and segmentation to AI marketing technology. With the rising necessity of Big Data collection, advanced AI technologies can gather all of the data necessary to create personalized experiences for customers at each phase of their lifecycle. Digging into that data even further, AI...

---

### What Were the Biggest Social Media Trends of 2016?

- Published: 2016-12-30
- Modified: 2023-06-02
- URL: https://emarsystest.com/learn/blog/biggest-social-media-trends-2016/
- Categories: Thought Leadership
- Tags: social media, trends
- Translation Priorities: Optional

To learn more about the most recent social trends, be sure to check out our five predictions for social media trends in 2017. As 2016 closes out, marketers across the globe are looking forward to their 2017 planning. Part of that planning should involve taking a look back to 2016: what worked, what didn’t, and where to pivot going into the new year. Social media should be no different, reviewing the most successful trends for 2016, and how brands did or did not utilize them, can be the key to succeeding in social next year. At the end of 2015, we published a list of top trends for 2016. They buy-now buttons, video, and channeling the message. The smart marketers and brands revisited those trends later in the year to share updates and recommendations leading into the all-important final four months of the year. Many of those trends held true throughout the entirety of 2016, but some did not. So, what floated to the top in the year-end roundup? Below are the social media trends that ended up as the biggest of 2016: Buy Now / Install Now Purchasing through social media is a trend that held true, and continued to grow, throughout all of 2016. Facebook, Twitter, and Instagram all created a feature allowing customers to buy straight from the respective social platform, and this added convenience greatly increased the potential efficacy and ROI for using social media marketing. If a customer is already engaging with the brand, or a...

---

### How Does B2C Marketing Automation Help Engage Customers?

> There are a number of ways marketers can use B2C marketing automation to engage their customers. Learn more on the SAP Emarsys blog.

- Published: 2016-11-23
- Modified: 2023-09-03
- URL: https://emarsystest.com/learn/blog/b2c-marketing-automation-engage-customers/
- Categories: General, How to
- Tags: automation, customer engagement
- Translation Priorities: Optional

There just aren’t enough hours in the day for marketers to manually complete all the tasks on their plate. That’s why marketing automation solutions are so important in today’s marketing landscape. Marketing automation allows marketers to control all campaign aspects, across multiple platforms and channels, from one central location. Marketers can rely on these innovative solutions to take care of the day-to-day execution while they tackle big picture strategy and performance issues. Marketing automation is not an unproven concept; it can boost sales productivity by 14. 5% and reduce marketing overheads by 12. 2%. In order to achieve these results, marketers must understand how to leverage marketing automation to fully engage with their audiences. Leverage Automated Communication Marketing automation makes it possible to communicate in real time with consumers at critical points throughout the consumer lifecycle. Marketers already rely on email marketing to reach large audiences, and now marketing automation allows them to optimize these processes and take these campaigns to the next level. Automated communication includes: Onboarding emails. Repurchase programs and ratings. Incentives and offers. Marketing automation programs can even go so far as to track whether or not consumers are clicking on certain links, and then automatically send progressive emails. Automated communication helps keep a brand at the top of a consumer’s inbox - and at the top of their mind. Provide Multi-Channel Programs It’s an unwritten rule of savvy marketing to not ‘blanket blast’ a single message across all audiences. Customers expect personalized interactions and messaging, and marketing automation...

---

### 5 B2C Marketing Trends to Watch for in 2017

- Published: 2016-11-21
- Modified: 2022-03-18
- URL: https://emarsystest.com/learn/blog/5-b2c-trends-watch-for-2017/
- Categories: General, How to
- Tags: marketing strategy, trends
- Translation Priorities: Optional

Marketers have the challenge of keeping up with continually evolving industries, where new trends and innovations pop up daily, and they must be on top of these new advancements to plan and implement effective campaigns. For B2C marketers especially, staying on top of trends is vital to gain and hold consumer’s attention and trust. As 2016 winds down and we get ready for the new year, here are 5 hot B2C marketing trends to watch for in 2017: 1. Marketing Automation Marketing automation solutions are becoming a go-to for savvy marketers. These programs can give a much-needed boost to sales productivity, as well as reduce looming manual marketing tasks. B2C marketing automation solutions are specifically designed to engage audiences with personalized communication and messaging. 2. Cross-Channel Execution Consumers are constantly engaged with many different platforms, including social media, blogs, the internet, and brick-and-mortar stores, which can make it difficult to keep track of where is best to interact with them. With new platforms being introduced all the time, the only way to plan for the future of consumer interactions is to rely on a singular platform to execute all of these campaigns. Product recommendations, conditional content, and smart segmentation are all a part of this cross-channel strategy that will be so important in the upcoming year. 3. Reliance on Machine Learning Big data, machine learning, and artificial intelligence marketing are poised to break through in a big way during 2017. These advanced technologies will help marketers create individualized experiences and...

---

### The Ultimate Guide to Website Personalization

- Published: 2016-11-07
- Modified: 2016-11-07
- URL: https://emarsystest.com/learn/blog/web-personalization/
- Categories: How to
- Tags: customer experience, personalization
- Translation Priorities: Optional

While there are many different methods of personalization, especially in the e-commerce world, website personalization is by far one of the most powerful. Website personalization refers to the process of delivering tailored experiences to visitors based on their unique preferences, as oppose to providing a uniformed experience for all visitors on the site. Ultimately, this helps brands provide visitors with the content they are looking for, better address their needs and boost engagement. Companies can create these predictions based on big data such as buyer persona, customer preferences, and the stage they’re at in the buying journey. Marketers can then automatically tailor a site in real-time. The goal of website personalization is to create a more relevant website for consumers, thus leading to longer visit duration time, more product views, boosted site visits and, eventually, increased purchases. This in turn results in a higher order value, revenue and conversions. We want to set the record straight on website personalization. This article will tell you exactly what website personalization is by explaining the benefits, strategies, different types, and what you’ll need to be successful. Read on to learn how website personalization can help your business reach new heights. Key Benefits of Website PersonalizationSo, we know that website personalization can help marketers by addressing visitors in an individual and effective way, while also helping them reach their set of goals at a quicker pace. Let’s break it down a little further – here are some of the ways marketers will benefit from successful website personalization. Build Brand LoyaltyPersonalizing your website...

---

### 5 Examples of Successful B2C Marketing Strategies

> B2C e-commerce marketers need to be on top of their game in order to break through the noise. Let’s take a look at five successful B2C marketing strategies for inspiration.

- Published: 2016-10-31
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/blog/examples-b2c-marketing-strategies/
- Categories: How to
- Tags: marketing strategy, omnichannel marketing
- Translation Priorities: Optional

According to an eMarketer report, in 2023 alone B2C e-commerce sales are expected to exceed over $29 trillion in worldwide spending. This staggering amount can be attributed to the number of retailers in this space; the sheer volume is monstrous. eMarketer also reported, there were anywhere between 12-24 million e-commerce retailers in the world. In light of this steep trend, B2C e-commerce marketers need to be on top of their game in order to break through the noise. What Is B2C Marketing and Why Is It Important? B2C marketing, or business-to-consumer marketing, refers to the tactics and strategies in which companies promote products and services to individuals. B2C marketing focuses on creating, advertising, and selling products or services for customers to use in their daily lives.   In this digital age, B2C marketers need to be data-driven, technology-heavy and focused on meeting the exact needs of the consumers. Because the one-size-fits-all approach won’t work, companies need to have a B2C marketing strategy to adequately engage and connect with their customers so they are willing to purchase their products and services. What Is the Difference Between B2B and B2C Marketing? Here is a breakdown of the three key differences between B2B and B2C marketing that every marketer needs to know: Decision-Making Process For B2B marketing, the decision-making process involves more communication between businesses to determine whether or not it’s a good fit for each other. During this process, B2B customers evaluate the organization or their individual employee’s needs.   While B2C marketing decision-making...

---

### 3 Social Media Marketing Trends That Will Forever Change Your Business

- Published: 2016-10-24
- Modified: 2022-03-17
- URL: https://emarsystest.com/learn/blog/3-social-media-marketing-trends/
- Categories: General, Thought Leadership
- Tags: omnichannel marketing, social media
- Translation Priorities: Optional

Marketers need to pay attention to the digital trends shaping and reshaping the marketplace. We shared with you our 5 biggest social media trend predictions for 2016, and highlighted the need to increase engaging content through the use of customer-generated videos. We reinforced the need to channel the message, and mentioned the importance of allowing employees to use their social media platforms at work. We brought up the increase in influencer marketing, and how crucial this social media marketing trend is now and will continue to be in the future. We featured the introduction of the social “Buy Button” and the expected impact.   Of these predictions, three social media marketing trends have steamrolled through with proven staying power that can massively impact e-commerce and retail organizations of all shapes and sizes. These are the 3 biggest social media marketing trends that will forever change your business. 1. Employee Advocacy via Social An organization’s biggest influence group is sitting right underneath their noses. Or rather, right under their roof. An organization’s employees are living, breathing ambassadors for the brands they represent. Marketers love and appreciate employees for everything they bring to the business, and should let employees return the love by providing them with the means to be strong advocates! According to a study performed by Cisco, employees cumulatively have more than 10 times the number of followers that a brand has across all social media channels. Additionally, their posts produce over 8 times more engagement than a business’ posts... .

---

### The Implications of Big Data, Machine Learning, and AI on Marketing Automation

- Published: 2016-10-14
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/machine-learning-ai-marketing/
- Categories: General, How to
- Tags: artificial intelligence, big data, machine learning
- Translation Priorities: Optional

Any organization looking to remain competitive in today’s high-tech digital world must constantly innovate and pilot new technologies and, most importantly, listen to consumers and the market for indicators of change. The basic commercial landscape is rapidly shifting towards automated processes and data-backed decision making, and marketing is no different. Automation and personalization are now key elements to engaging and communicating with consumers. AI marketing efforts rely in some part on the ability to personalize the consumer journey and create incredible and memorable experiences that keep customers coming back again and again. AI Marketing, Big Data and Machine Learning Today, it’s big data, machine learning, and artificial intelligence (AI) that have taken the spotlight as the new tools of highly effective marketing teams. The results are highly personalized, real-time consumer “experiences” that are significantly lower in cost than traditional high-expenditure campaigns. With these tools, every single interaction a prospect or consumer has with a product, whether through a website, email, or social interaction, is tracked and recorded for future optimization. Machine learning algorithms can collect this data in real time, and immediately personalize experiences unique to each visitor, eliminating the need for static profiles based on outdated or grouped data sets. With this newfound wealth of data, and efficient processes in place, marketing teams can focus on identifying strategies to effectively use this technology to optimize operations and output. Without a well-planned strategy, machine learning can simply become a cog inside a big machine, and AI can become just another...

---

### What is Artificial Intelligence (AI) Marketing? A Complete Guide

> Artificial intelligence marketing is a method of leveraging customer data and AI concepts to anticipate your customer's next move and improve the customer journey. Learn more about AI Marketing.

- Published: 2016-10-10
- Modified: 2023-10-20
- URL: https://emarsystest.com/learn/blog/artificial-intelligence-marketing-solutions/
- Categories: Guides
- Tags: artificial intelligence, artificial intelligence marketing
- Translation Priorities: Optional

What is AI Marketing? Core Elements of Artificial Intelligence Marketing Big Data Machine Learning Powerful Solutions AI Marketing Challenges Getting Organizational Buy-In Navigating Deployment Issues Ensuring Data Privacy Core Benefits of Artificial Intelligence Marketing Increased Marketing ROI Personalized Content Delivery Improved Campaign Reporting and Measurement Enhanced Marketing Team Performance Examples and Use Cases for Artificial Intelligence Marketing Personalized Messaging Smarter Ads More Intelligent Searches Relying on Chatbots Continued Learning and Predictive Analytics Artificial Intelligence is the Future of Marketing The evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before; and in this hotbed of advancement lies artificial intelligence (AI) marketing. Using data and customer profiles, AI tools learn how to communicate with your customers, and deliver personalized messaging at the right time without the need for human intervention or assistance from marketing team members. What is AI Marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Armed with big data insights, digital marketers can greatly boost their campaigns’ performance and ROI, all of which can be achieved with essentially no extra effort on the marketer’s part. While this definition provides an overview of artificial intelligence marketing at the most basic level, there is obviously much more that goes into it. We’ll be addressing all of the details in the content to follow... .

---

### A/B Testing: The Good, The Bad, and The Ugly

- Published: 2016-08-29
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/ab-testing-the-good-the-bad-and-the-ugly/
- Categories: General, Thought Leadership
- Tags: email optimization, personalization
- Translation Priorities: Optional

A/B testing is the bread and butter of today's marketer. It’s a straightforward method to find the top-performing version of a website, campaign, or promotion from a series of available options. However, it’s predicated on marketers having the time and the tools available to perform A/B testing. With so many tools out there that can get the job done, it becomes mostly a question of time management. The Good Let’s start with the good part about A/B testing: if you’re already testing, then you’re ahead of the curve. This is because you have already realized that in this fast-paced and changing world of technology, you can’t get it right the first time. You might have good ideas and years of experience to rely on, but that’s not enough to stay ahead of the competition and remain actively engaged with the needs and desires of your consumers. To make sure your assumptions about your consumers are still valid, you need to run tests, even if just to prove you got it right. The Bad "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. " – Mark Twain When A/B tests are not properly performed, they can cause more harm than good. For example, if you act on early results it's easy to assume that you picked the right ‘winner’ and that you’re done. Only when you start analyzing the results a few weeks or months down the line do you...

---

### 3 Challenges to Creating Meaningful, Actionable Data

- Published: 2016-08-01
- Modified: 2016-08-01
- URL: https://emarsystest.com/learn/blog/3-challenges-to-creating-a-meaningful-actionable-data-environment/
- Categories: General, How to
- Tags: big data, customer data platform
- Translation Priorities: Optional

The challenges facing today’s marketers are far more complex than deciding whether to promote a 20% coupon or free shipping. Gone are the days when simple segmentation and the basic set of automated messages were enough to satisfy your shoppers and bring in the sales. Consumers now demand personalized experiences that engage their constantly evolving shopping habits. Retailers feel the pressure to offer a dynamic shopping experience across multiple devices and channels.  This is why actionable data is more important than ever. What Is Actionable Data? Before jumping into all of the details, what does actionable data really mean? Actionable data refers to information (or data) that provides sufficient insights and perspective into the future for key decision makers to confidently take action. Ultimately, this helps drive smarter, faster business decisions. When leveraged properly, actionable data provides companies with insights that help produce more personalized experiences for customers. We realize that these tasks can seem overwhelming, but the good news is that  have evolved alongside these more nuanced consumer behavioral changes. How to Create an Actionable Data Environmentpart of the Emarsys B2C Marketing Cloud, offers retailers a way to build unified profiles for consumers across devices, channels, and platforms. This data is used to drive predictive models and showcase behavioral trends that retailers can use to overcome the challenges outlined above. The key is to have your data drive actions without human intervention, which inevitably leads to delays and potential inaccuracies. An actionable data environment allows you to recognize the full value of your data. 6 Examples of Actionable DataTurning...

---

### Are You Ready for IRCE 2016?

- Published: 2016-06-03
- Modified: 2016-06-03
- URL: https://emarsystest.com/learn/blog/are-you-ready-for-irce-2016/
- Categories: Innovative Perspectives
- Tags: marketing strategy, SAP Emarsys events
- Translation Priorities: Optional

The annual migration of e-commerce professionals to Chicago’s McCormick Place has begun. Yes, IRCE 2016 is about to begin. Hopefully you have your TSA Pre-Check squared away so you can bypass the lines and have a stress-free journey to the largest e-commerce conference of the year. We can’t wait to see our clients and partners and introduce Emarsys to the awesome e-comm marketers who made the trek to IRCE this year! Come and meet Emarsys at booth #772 to learn how the Emarsys B2C Marketing Cloud can help you use customer intelligence and machine learning to engage your customers and boost sales. We’ll also have some sweet swag to share! Want to schedule a demo at IRCE? Just send us a note and we can set up a time.

---

### 3 Strategies to Improve In-Store Customer Acquisition

- Published: 2016-05-27
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/3-strategies-to-improve-in-store-acquisition/
- Categories: General, How to
- Tags: in-store, omnichannel marketing
- Translation Priorities: Optional

If you are like many multi-channel retailers, you have been under pressure to connect your physical stores to the digital channel. While larger complexities likely loom, such as defining channel attribution rules and pushing archaic Point-of-Sale (POS) systems to their limits, you are probably trying to figure out more tactical ways to keep in-store shoppers engaged when they leave stores empty-handed. One key tactic that can help you to build a foundation for future marketing efforts in this tangled, multi-channel madness is in-store customer acquisition. If you’ve been around a while, you may remember the days when this meant handwritten email addresses at the register. You’ll also remember the unmotivated cashiers who never collected the addresses, or the nightmarish data that was scribbled down. As funny as some of those fake addresses were, that primitive process often led to major deliverability issues. Thankfully, the days of in-store customer acquisition being chained to the counter have passed. This means you have more opportunities to learn more about your store shopper and get them to opt-in to receive your marketing messages. Here are three ways to expand your in-store customer acquisition: 1. More Advanced Point-of-Sale Systems Wait, wasn’t I just criticizing acquisition at POS? Well, yes, I was. The reason is that many retailers are simply doing a poor job of it. If you have a primitive POS system, your staff will need training to effectively communicate a value proposition as incentive for the customer to share their email address. Improving that...

---

### 3 Ways to Connect Online Shoppers to Brick and Mortar Stores

- Published: 2016-05-17
- Modified: 2016-05-17
- URL: https://emarsystest.com/learn/blog/3-ways-connect-online-shoppers-brick-mortar-stores/
- Categories: Thought Leadership
- Tags: omnichannel marketing, online shopping
- Translation Priorities: Optional

I bet I can write one word that will make you want to click away from this page. I’ll write it, but you have to promise to stick with me and keep reading. OK, here we go: Showrooming. I think I just heard the collective “Ugh! ” that often proceeds an overused and slightly outdated buzzword that was once the hottest, trendiest topic (“Disruption”, your days are numbered! ). One of the reasons that word has started to lose the power it once held is that the idea of consumers visiting brick-and-mortar stores to research online purchases is no longer new. It’s not a trend. Retailers must accept the fact that consumers have made this part of almost every shopping experience. Think about it, when have you not pulled out your phone in a store to read a review, check a price on Amazon, find additional product photos, take a picture to view later, cart the item to research more later, watch a review on YouTube... I would be so bold to say that if you aren’t doing this, you’re shopping the wrong way. Retailers have started struggling to find ways to connect store shoppers to their sites. These in-store activities are often more challenging to influence, and often the shopper is initiating the action, whether it’s searching for a coupon or a product review. When it comes to connecting online shoppers to stores, many retailers have clung to a few of the early strategies that helped to direct online shoppers to stores. Fundamental tactics such as...

---

### 11 Actionable Examples of B2C Marketing Automation

> B2C marketing automation focuses heavily on customer acquisition, customer spend, and customer retention. Explore 11 examples you can use to create a seamless and personalized customer experience.

- Published: 2016-03-02
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/11-best-examples-of-b2c-marketing-automation/
- Categories: General, Thought Leadership
- Tags: automation, omnichannel marketing
- Translation Priorities: Optional

Why Is Automation So Valuable for B2C Marketers? Marketing automation is proven to increase leads, conversions, and therefore revenue. It can also boost sales productivity by 14. 5% and reduce marketing overheads by 12. 2%. It’s no wonder B2C technology investment is going through the roof. However, it's still not always used to its full potential and maximum revenue potential is often not reached. What is B2C Marketing Automation? B2C marketing automation focuses heavily on customer acquisition, customer spend, and customer retention. In order to see success in each of these departments, marketers must understand their customers and be able to make data-driven decisions to keep them engaged with products and/or services. Many companies claim to provide marketing automation solutions tailored to B2C clients; however, the reality is that the requirements for B2C are very different. Without these unique elements in mind, your marketing automation will fall short. When thinking about the difference between B2B and B2C, marketers often have similar goals, but very unique approaches due to key factors like: The decision-making process Purchase frequency The customer lifecycle The value of successful B2C marketing automation manifests in its ability to organize, optimize, and act on your customer data. Doing so will accelerate your company’s growth, and help optimize your overall strategy for maximum revenue. 11 Best Examples of B2C Marketing Automation Here are 11 examples of how you can use marketing automation technology to best engage your customers. 1. Welcome Your Customers With Marketing Automation Programs Automate your customer onboarding after...

---

### How to Avoid Email Spam Filters

- Published: 2016-01-29
- Modified: 2016-01-29
- URL: https://emarsystest.com/learn/blog/5-tips-to-avoid-spam-filters/
- Categories: How to
- Tags: email deliverability, email optimization
- Translation Priorities: Optional

With the amount of spam emails that users receive on a daily basis, it’s important for marketers to avoid this and make a point to stand out. But, how exactly is spam determined? Whether it’s an unsolicited message or irrelevant bulk email, the majority of what’s categorized as spam is determined by Internet Service Providers (ISPs) such as Google, Yahoo and Microsoft. While there are certain rules and legislation that define spam, each ISP creates their own set of rules to help protect their customers from unsolicited emails. While the ISPs don’t publicly publish details about these rules and filters, there are a number of factors to keep in mind that will help your message get into the inbox, including sender authentication, reputation filter and your spam score rating. Are your emails hitting spam filters? Before we dive into specific ways to avoid email spam filters, we thought it would be helpful to point out the key indications that tell you you’re hitting spam filters. If you start to see > 1. 0% hard bounces, > 0. 1% spam complaints, or unsubscribes are > 0. 1%. (Please note these are rough indications that may vary a bit based on your industry). Your customer data, templates and even the content of the email need to play by the rules to avoid being filtered into the junk folder. How to Avoid Spam FiltersUnfortunately, there is no quick fix, magic formula or a guaranteed way to not be flagged, but here are five tips to give your emails a better...

---

### The Top 5 Social Media Trends That Will Totally DOMINATE 2016

- Published: 2015-12-18
- Modified: 2015-12-18
- URL: https://emarsystest.com/learn/blog/5-social-media-trends-dominating-2016/
- Categories: General, How to
- Tags: social media, trends
- Translation Priorities: Optional

To learn more about the most recent social trends, be sure to check out our five predictions for social media trends in 2017. Scattered audiences; more diverse, yet fragmented platforms; an ever more competitive environment with marketing efforts that put the days of the TV networks to shame: social media sure is getting complicated! Brands have to be on their toes if they’re going to stay up-to-date with the newest and coolest apps and invest some serious resources to keep up with social media trends – and know which ones to jump on and which ones are just a flash in the pan.   But, how are you going to cut through all that clutter? Here’s somewhere to start. We bring you our global perspective on the top five social media trends that we see dominating 2016. Channeling Your Messages The question used to be "should we be on social? " Companies and brands weren’t quite sure they had a place on this new “chat platform” or that “friend space thing. ” They dug their heels in crying “Danger! ! ! ” ... and ya know what? They were right. Not about avoiding having a social presence, but that it would be a Pandora’s box worth of trouble. There is no place more dangerous to miss your message than on social. Your customers will notice, and what’s more, they’ll be delighted to spread the word about your little mishap. Every social channel has a tone, has a cadence, and is more or less of a fit for that “Free...

---

### 6 Abandoned Cart Email Tactics That Work

- Published: 2015-05-01
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/6-abandoned-cart-email-tricks-work/
- Categories: General, How to
- Tags: email optimization, shopping cart abdandonment
- Translation Priorities: Optional

Shoppers abandon 76% of shopping carts, which means $18 billion of lost revenue for the retail industry. (Listrack, 2015) The e-commerce industry will grow by 10% this year (Forrester, 2014), so retail marketers find themselves sharing their digital space with more and more competition. But why focus on spending so much money winning new clients? You could focus on keeping the ones you already have through abandoned cart emails. Did you know that recovering just 1% of your customer base could increase your revenue by 10% (Adobe, 2015)? To help you recover your revenue, we’ve categorized some of the best abandoned cart emails by tactic instead of sector. This means you can learn from the best in the e-commerce business, and borrow ideas from other industries. 1. Shopping Cart Reminder Theory: The shopper got distracted or most likely abandoned the basket accidentally. Action: The commerce site sends them a message to remind them of the type of shopping basket. Examples: Toys’R’Us, Harrods and Photobox 2. New Product Suggestions Marketing technology is able to predict the items a customer is most likely to buy. They find this out through advanced algorithms and online behavior research. Theory: Shoppers abandoned the basket on purpose because they didn’t want the product or found it cheaper elsewhere. Action: Suggest other products the shopper may wish to buy instead of those in the abandoned basket. Examples: Fitbit, EasyJet and Amazon As I’m currently using the free version of the Fitbit app, the Fitbit marketing team knows...

---

### There is No B2B or B2C Anymore: It's Human to Human #H2H

- Published: 2015-04-14
- Modified: 2023-01-30
- URL: https://emarsystest.com/learn/blog/there-is-no-b2b-or-b2c-anymore-its-human-to-human-h2h/
- Categories: How to
- Tags: omnichannel marketing, personalization
- Translation Priorities: Optional

There is No B2B or B2C Anymore: It's Human to Human “As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds” to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. 
Humans want to feel something.  And humans make mistakes”. Kramer 2014 This quote is from Bryan Kramer’s new book, There is No B2B or B2C: It's Human to Human #H2H.  The book is based on the premise that B2B and B2C can no longer be so easily defined. Now, Kramer argues that to survive, marketers must appeal to humans’ emotional needs on top of the original need or desire for a product. Simple creatures? Aptly, a human on Linkedin actually recommended that I read Bryan Kramer’s perspective on why marketers must evolve their strategies to focus more on building a customer experience relevant to each individual customer. Sound familiar? Though Kramer’s theory sheds light on how to do this via social, there’s no reason why it shouldn’t be considered across all channels. As a life coach, self-help author and motivational speaker, Tony Robbins, specializes in understanding and reacting to human needs. He clearly defines these needs into 6 categories, as outlined below and, as all consumers are human, understanding these...

---

### Next Generation Email: What To Expect

- Published: 2015-02-18
- Modified: 2015-02-18
- URL: https://emarsystest.com/learn/blog/next-generation-email-expect/
- Categories: General, How to
- Tags: email marketing, email optimization, trends
- Translation Priorities: Optional

We’ve all heard the inflammatory phrase "email is dead" and I’m sure you don’t need me to refute this absurd claim, but I still see posts surmising that social media, group collaboration software and other alternatives will lead to a significant decrease in the volume of emails sent over the next couple of years. On the contrary, email is more important than ever. The fact is that the capabilities of email have changed over the past couple of years, and the greatest change over the next couple of years will be the way we organize, receive and utilize this channel of communication. 4 Predictions to Guide the Next Generation of Emails What does the future of email marketing look like? Such a prediction is, of course, difficult to make. But, let’s be bold. Here are four predictions to help guide the next generation of email. 1. Emails Will Be Organized Automatically Gmail’s tab-based system and their new app “Inbox” is just the beginning of a recent revolution in how (mainly private) emails are displayed. For years, we were stuck with a list view of all our emails, the "full view", and sometimes a preview box where we could see the top part of the email. Now emails get auto-organized into folders by a learning algorithm, so we no longer have to create manual rules. This way of "auto-organizing" will be common practice in a few years for every widely used email app with evolved functionality. By then, it will be...

---

### The 7 Social Media Trends Dominating 2015

- Published: 2014-12-05
- Modified: 2014-12-05
- URL: https://emarsystest.com/learn/blog/7-social-media-trends-dominating-2015/
- Categories: How to
- Tags: social media, trends
- Translation Priorities: Optional

http://www. slideshare. net/emarsysglobal/social-media-trends-2015-draft-18-2 If we had only two or three big social networks out there, the jobs of marketers and social media managers would be a good deal easier. But as it is, the digital landscape has been dispersing, especially over the last 12-24 months. The challenges brands thus face involve a bigger, yet scattered audience; more diverse, yet fragmented social platforms; and an ever more competitive environment with impressive marketing efforts, such as Airbnb’s innovative Hollywood & Vines campaign and the highly successful #ShareACoke campaign (revamped from 2013 and taken to a whole other level of individualisation late 2014  A recent study states that one quarter of the world’s population uses social media. This means that 1,730,000,000 people are posting, pinning, tweeting, vining and instagraming. Every 60 seconds 4. 7 million posts are uploaded to Tumblr; 277,000 snaps are shared on Snapchat; and more than five million videos are viewed on YouTube. More than ever, brands have to be on their toes staying up-to-date with the latest developments and strategically investing resources into the trends that are likely to stick aorund. These are the seven social media trends I see dominating 2015/2016. Would you like to find out more about how to automate social retention? We have a whitepaper! Download Guide   Scommerce The first successful steps to push forward more sophisticated Scommerce were seen in 2014, for example with the introduction of Twitter Product Cards and innovative campaigns on Pinterest, such as Nordstrom’s exemplary multi-channel campaign, creating a consistent customer experience...

---

### 3 Strategic Goals Of Digital Marketing

- Published: 2014-07-31
- Modified: 2014-07-31
- URL: https://emarsystest.com/learn/blog/3-strategic-goals-digital-marketing-ohad-hecht/
- Categories: Thought Leadership
- Tags: customer lifecycle marketing, omnichannel marketing
- Translation Priorities: Optional

Today’s Digital Marketing Landscape The world of digital marketing is getting more complex with an increasing number of channels (web, email, social, mobile), customers and prospects are broken down into small communities in different channels, for example, they move from Facebook to smaller and intimate communities such as technologies like WhatsApp, Vine, WeChat, Snapchat and many others). In short, the job of the digital marketers is ever challenging. I think that sometimes the focus is directed too much towards the channels and the attention is given to see what’s new out there and make sure we’re reaching out to customers and prospects in all channels without real objectives behind what we want to do with the clients (does increase in followers = success? Does it translate to revenue? ). Rule #1: Channels are channels and not objectives. They’re there to facilitate customer engagement while linking it to our (often quantifiable) objectives as digital marketers. Then, what are the key digital marketing goals you most probably ask? There are 3 strategic objectives that digital marketers need to set and measure in order to generate revenue. The 3 strategic objectives are: Convert leads into buying customers Increase the LTV of your customers Win-back inactive and lost customers Let’s look at the customer lifecycle and its journey from a lead to a churning customer. The chart above explains the journey visually, and thus are the strategic objectives: 1. Convert leads to customers Most of the budget we invest in digital is directed towards acquisition strategies... .

---

### The Reality Of A Single Customer View

- Published: 2014-06-07
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/blog/reality-single-customer-view-alex-timlin/
- Categories: How to
- Tags: customer engagement, unified customer profile
- Translation Priorities: Optional

The Reality Of A Single Customer View After working in the internet marketing space for over a decade, integration has become a dirty word for me. We are still talking about it being a challenge, but it doesn’t have to be as big a project as we’re often led to believe. At the moment there is a lot of industry buzz about the need for marketers to create a single customer view for their omnichannel marketing efforts. A single customer view is... "... an aggregated, consistent and holistic representation of the data known by an organization about its customers. The advantage to an organization of attaining this unified view comes from the ability it gives to analyze past behavior in order to better target and personalize future customer interactions. A single customer view is also considered especially relevant where organizations engage with customers through multiple channels, since customers expect those interactions to reflect a consistent understanding of their history and preferences. " - Wikipedia The problem I personally have with this stems from working with clients day in, day out during implementation. I can imagine the conversation after our friend in marketing says to the CEO, CTO, COO: "I would like to put ALL of our customer data in one database alongside ALL of the campaign results so we can see what’s working well and where we should spend our money based on our customer lifetime value". Four Common Challenges in Creating a Single Customer View There was a great report from...

---

### The 7 Social Media Trends Dominating 2014

- Published: 2014-02-27
- Modified: 2023-02-02
- URL: https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating0142015-jacquline-worner/
- Categories: How to
- Translation Priorities: Optional

Jacqueline Woerner Social Media Manager Emarsys The 7 Social Media Trends Dominating 2014   For more a more up-to-date forecast blog for 2015-2016 trends, click here.   Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like” Button and MySpace was still the second most popular social network. Since then, social media has come a long way. A recent study states that one quarter of the world’s population uses social media. This means that 1,730,000,000 people are posting, pinning, tweeting, vining, instagraming: Every 60 seconds 20,000 pictures are uploaded on Tumblr; 104,000 pictures are shared on Snapchat; 2,460,000 posts are sent on Facebook. So not only is there a greater diversity of social platforms, there are also more people using them. Naturally, this phenomenon has greatly affected business: What was considered best practice five years ago is not good enough for marketers in 2014. Implications for Business Considering the sea of social networks and the millions of people using them, brands nowadays can’t just hop on Facebook: They have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience. The explosion of networks and users inevitably led to an exponential growth of user data, which opened up endless opportunities but left marketers rather puzzled. A major challenge which arose for companies over the...

---

### The seven social media trends dominating 2014/2015 - Jacqueline Woerner

- Published: 2014-02-27
- Modified: 2014-02-27
- URL: https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating-20142015-jacquline-worner/
- Categories: Thought Leadership
- Tags: social media, trends
- Translation Priorities: Optional

The seven social media trends dominating 2014/2015Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like” Button and MySpace was still the second most popular social network. Since then, social media has come a long way. A recent study states that one quarter of the world’s population uses social media. This means that 1,730,000,000 people are posting, pinning, tweeting, vining, instagraming: Every 60 seconds 20,000 pictures are uploaded on Tumblr; 104,000 pictures are shared on Snapchat; 2,460,000 posts are sent on Facebook. So not only is there a greater diversity of social platforms, there are also more people using them. Naturally, this phenomenon has greatly affected business: What was considered best practice five years ago is not good enough for marketers in 2014. Implications for BusinessConsidering the sea of social networks and the millions of people using them, brands nowadays can’t just hop on Facebook: They have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience. The explosion of networks and users inevitably led to an exponential growth of user data, which opened up endless opportunities but left marketers rather puzzled. A major challenge which arose for companies over the last five years is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the tip of the iceberg. If...

---

### A (Brief) History of Spam Filtering and Deliverability

> Discover the history of spam filtering and its impact on email marketing today. Learn key shifts in technology and strategy.

- Published: 2013-12-19
- Modified: 2023-12-08
- URL: https://emarsystest.com/learn/blog/a-brief-history-of-spam-filtering-and-deliverability-gunter-haselberger/
- Categories: Thought Leadership
- Tags: email deliverability, email optimization
- Translation Priorities: Optional

To better understand what email deliverability means today and be able to explain the spam filtering and blocking decisions of ISPs, it helps to take a look at the origins and evolution of email marketing. Only by understanding the past is it possible to have a real insight into what facilitates success in email marketing today, which aspects are obsolete and why, and which are becoming increasingly important. This can only be answered by looking at the concurrent evolution of email technology & standards, email marketing, email abuse & spam filtering (especially by, but not limited to, ISPs). So much information is available on the topic of email deliverability that it often is overwhelming. Many recommendations of the past are not applicable anymore, so focusing on what is still relevant is crucial. This article aims to help you bring your promotional email campaigns up to date rather than simply counting on what has worked in the past. Learn about the fundamental changes that have taken place around spam filtering and email deliverability over the years. The 1990s - Just send it! For most consumers the 1990s mark the beginning of popular Internet use. There are many possible starting dates for "the Internet" but the World Wide Web as we know is usually traced back to 1991 when CERN (the European Organization for Nuclear Research) published a paper known as the New World Wide Web Project. 1996 marked another important milestone - specifically for email - when Hotmail became the first...

---

### How to Implement a Successful Marketing Automation Strategy

- Published: 2013-10-16
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/the-essentials-of-implementing-a-successful-marketing-automation-strategy-george-frey/
- Categories: General, Thought Leadership
- Tags: automation, email marketing
- Translation Priorities: Optional

With the digital landscape continuously growing and technology evolving, marketing automation has become more important than ever for businesses. While most businesses know and understand this, what they often overlook is all that goes into a marketing automation program. Creating an effective marketing automation strategy takes time, planning, and requires input from multiple departments. The good news is that with a successful strategy in place, you will have more insights into customers than ever the before. To help you get started, we’ve outlined common questions below. Get the answers to essential questions surrounding marketing automation to ensure your strategy is successful: Why should businesses take a more strategic approach to marketing automation, rather than just 'bolting it on'? The nature of today’s digital customers – constantly connected and ready to react – has opened the door to ‘multichannel marketing’. This means there is now an array of touch points where your customers can interact with your brand and these have increased the complexity of communication. A lot of behavior is now tracked from email, web and mobile channels, which means marketers are often overwhelmed by the thought of addressing all the potential "if/then" scenarios. The good news is that you don’t have to tackle it all at once – you can make incremental changes to build your strategy gradually and increase the complexity of your campaigns. From our experience, the most successful marketing automation strategies grow with business demands, and this takes place over a period of time. Who should...

---

### The Right Message to the Right Person, at the Right Time

- Published: 2013-09-12
- Modified: 2023-05-11
- URL: https://emarsystest.com/learn/blog/the-right-message-to-the-right-person-at-the-right-time-daniel-hagos/
- Categories: General, How to
- Tags: automation, email marketing, omnichannel marketing
- Translation Priorities: Optional

Over the Bank Holiday weekend a friend of mine, in a bid to impress me with his knowledge of email marketing, told me about a campaign he found particularly interesting. 12 months ago he ordered a birthday cake for his girlfriend – 11 and a half months later he received a follow-up campaign offering him 10% off any birthday cake purchased. He was impressed that the company had managed to remember his purchase from 12 months ago; I then gave a brief summary of the wonderful world of marketing automation. Email Is All About Timing Sending the right message to the right person at the right time is surely the goal of email marketing. But, how many companies are actually running effective, targeted campaigns? I decided to check my inbox and split the emails that I had received in one day based on relevancy: The results: I received 93 Generic Newsletters of which I read... zero. The most interesting was a lifecycle email encouraging me to complete the sign-up process by providing additional information. Let’s compare this with a recent DMA study in which it was stated “The number segmenting into more than six different audiences rose 28% from 29% in 2011 to an impressive 37% in 2012”: in English, that means it rose by 8% in two years. 37% of those surveyed stated they segment into more than six different audiences. How this segmentation is analyzed I can’t say, but from the 122(! ) emails I’ve received today, the large...

---

### Omnichannel Marketing vs. Multichannel Marketing: What’s the Difference?

- Published: 2013-09-06
- Modified: 2023-06-02
- URL: https://emarsystest.com/learn/blog/omni-channel-versus-multi-channel-marketing-alex-timlin/
- Categories: How to
- Tags: multi-channel, omnichannel marketing
- Translation Priorities: Optional

‘Omnichannel’ is a term that has been popping up in a lot of marketing blogs and materials over the last 6 to 12 months. Internally, we’ve had a little bit of a debate as to what the differences are between omnichannel marketing and multichannel marketing and the question raised was – do we really need another buzzword? The Difference in Philosophy Perhaps we do, because there needs to be some distinction between customers who have a strategy across ‘multiple channels’ and those who have a 'multichannel strategy. ' Our most successful clients use multichannel marketing solutions to create an omnichannel experience for their customers, ensuring they remain at the heart of all personalised communication. Here is a great diagram that really illustrates the differences in each philosophy: https://mimeographs. wordpress. com/2013/07/28/multichannel-vs-omnichannel/ As mentioned, this distinction is only just emerging in some businesses but is already central to the thinking of others. John Donahoe, CEO of eBay, put it rather more directly than most when confronted by a question from a journalist about the threat of ‘f-commerce’ (used to describe Facebook Commerce): “In the eyes of the consumer, e-commerce and retail are now one. It’s just shopping, right? ” As in the diagram above, we do need to take into account different channels and the communication across them, but they shouldn’t work in silos - the customer profile should be as comprehensive as possible and the experience as seamless as you can make it. The Communication Framework We’ve moved on from marketing the same products along...

---

### Welcome to the new GMail Inbox - Lauri Kurki

- Published: 2013-07-22
- Modified: 2013-07-22
- URL: https://emarsystest.com/learn/blog/welcome-to-the-new-gmail-inbox-lauri-kurki/
- Categories: How to
- Tags: email marketing, trends
- Translation Priorities: Optional

Lauri KurkiAccount DirectorEmarsys   Welcome to the new GMail Inbox A look at the recent update of Google's GMail service and the consequences for modern email marketing. Despite all predictions to the contrary, the flood of emails reaching our inboxes never seems to recede. New channels such as social media should have led to less email but, thanks to numerous notifications and updates, quite the opposite has happened. Even with the new generation of sophisticated spam filters, which do a pretty good job making sure that only relevant messages get through, the sheer volume of traffic is leading to chaotic inboxes and frustration among recipients and email providers alike. One approach to master this inbox chaos is an automatic categorization. Gmail’s "Priority Inbox" was already a first step in that direction, but now has Google taken it even further and introduced five category tabs, to which incoming emails are automatically assigned. The following five categories are available - you can choose if you want to activate all categories or only some of them: “Primary”: emails of high importance or messages which are directly addressed to you. “Social”: notifications from social media websites such as Facebook or LinkedIn. “Promotion”: offers, competitions and promotions. “Updates”: invoices, order confirmations or updates to support emails. “Forums”: discussions and comments, preferably from online forums.   Assignment of messages to categories is done automatically at the start, but as users reassign and reorder them the system will learn and apply its findings to everyone - another...

---

### B2B vs B2C in Marketing Automation

- Published: 2013-06-24
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/blog/b2b-vs-b2c-in-marketing-automation-john-fleming/
- Categories: General, How to
- Tags: automation, customer lifecycle marketing
- Translation Priorities: Optional

Marketing automation seems to be the latest buzz, with many of the traditional email service providers moving in this direction. But haven’t there always been marketing automation providers? Well, in the B2B space certainly there have been, with a couple of key players providing sophisticated lead nurturing and lead scoring and closely synchronized with the Salesforce CRM. These are excellent ways of managing lead-warming tasks, which would otherwise have to be done by internal sales people or, in many cases, expensive external sales. But what if your business is B2C? Can these marketing automation platforms assist in the way you deal with your customers and prospects? In simple terms, the answer would seem to be a clear ‘no’. Although many may claim to provide marketing automation solutions to B2C clients, the requirements are somewhat different. B2C clients are focused on three areas: customer acquisition, customer spend, and customer retention. Whilst this may seem the same as B2B, there are a number of key differences. The Difference Between B2C and B2B Marketing Automation The Decision-Making Process First, B2B clients tend to purchase relatively high-value goods and take considerably longer to make decisions, and these decisions are rarely made by a single individual. They conduct extensive research before they purchase and often create a short list of companies before they select one to interact with. First, B2B clients tend to purchase relatively high-value goods and take considerably longer to make decisions, and these decisions are rarely made by a single individual. They...

---

### 10 Recommendations for Abandoned Cart Emails

> Abandoned cart emails help increase conversions and profitability. Here are 10 tactics to help get the most out of your campaigns. Read more.

- Published: 2013-06-21
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/blog/10-recommendations-for-abandoned-cart-emails-gizem-terzi/
- Categories: General, How to
- Tags: email optimization, shopping cart abdandonment
- Translation Priorities: Optional

If used effectively, abandoned cart emails offer a major opportunity to increase your conversion and profitability. As a marketer, your key objective is to turn the marketing costs you spent bringing visitors to your website into profit, by converting them into customers. No matter how good your purchase complete page is, there are a number of reasons why your visitors will still leave the website with items still in their cart. Abandoned cart emails, therefore, are an effective way to win these visitors back and help you increase your website conversions. 10 Ways to Improve Your Abandoned Cart Emails Below you can see the top ten tactics to get more effective results from your abandoned cart email campaigns: 1. Don’t Send Just a Single Email If you send your first email 1-3 hours after the cart abandonment, you can typically increase your conversion rates by up to 20%. If you then, after 24 hours, send a second email to your members who still have not completed the process of purchasing, you can improve conversion rates by up to 50%. 2. Think Carefully Before Offering Discounts in the First Email Proposing discounts and/or free shipping in the first email can create unnecessary costs for your company and your customers can exploit this. It is important to consider why the carts might have been abandoned before making a decision. Rather than giving discounts in the first email, offer them in the second email, with a message that emphasizes a sense of urgency... .

---

### Here's Why You Should Use a Recommendation Engine

> Find out what product recommendations engines are, what they can do for you, and how relatively simple and (surprisingly) inexpensive they are to implement.

- Published: 2013-03-25
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/heres-why-you-should-use-a-recommendation-engine-ohad-hecht/
- Categories: General, How to
- Tags: customer engagement, personalization
- Translation Priorities: Optional

I love Netflix, Pandora, Last. fm, and, naturally, Amazon. They all do a fantastic job in finding what I want, and providing me with relevant product recommendations. They manage to dig in deep into their products and “inflate” the goodies that I really like. I am a loyal customer. Loyalty is brought by understanding customers and delivering to them what they want or value. The wet dream of every marketer in becoming the next Pandora, Netflix, or Amazon, but providing personalized content recommendations as amazingly as they do is hard to achieve: systems need to speak with one another, there’s a need to find meaningful connection between content and the need to thoroughly go through semantics as well as consumer behavior. That being said, the cost of getting all this done can add up very quickly and become very expensive. Once this reality sets in, most managers would start excusing themselves from this undertaking along the lines of “I’m already busy now and have good engagement from my customers anyway. Besides, my IT team has plenty to do without me breathing down their neck... ” Climbing a mountain always looks like a big task, but it always begins with a first step and that deep breath of courage. Let’s discuss quickly what product recommendations engines are, what they can do for you, and how relatively simple and inexpensive (surprisingly! ) they are to implement. What Are Product Recommendation Engines? Product recommendation engines or systems are in charge of finding relations between products/services based...

---

### Accreditation logo 5

- Published: 2013-02-25
- Modified: 2013-02-25
- URL: https://emarsystest.com/learn/blog/accreditation-logo-5/
- Categories: General
- Translation Priorities: Optional



---

### Email, Social, Mobile - Where Do You Lay Your Bets for 2013?

- Published: 2013-01-28
- Modified: 2013-01-28
- URL: https://emarsystest.com/learn/blog/where-do-you-lay-your-bets/
- Categories: How to
- Tags: email marketing, mobile marketing, trends
- Translation Priorities: Optional

As we are already coming to the close of the first month of the New Year, technology continues to rapidly evolve, and so does the equipment used to communicate and access information.  The prevalence of fully connected desktops, laptops, tablets and smartphones mean it is now possible to access email and engage with social media on the run. Social contact and the exchange of information has never been so portable, or so prominent in everyday life; so why – despite the fact that social media reflects the spirit of the age – is email still favoured as the most effective means of communication and delivers the greatest ROI for marketers?   Email marketing A 2012 UK survey of more than 800 digital marketers, email service providers, agencies and in-house or client-side companies, revealed that 70 per cent still regarded email as an ‘excellent’ or ‘good’ channel, when it comes to offering a great return on marketing investment, whereas only 44 per cent felt that social media marketing did the same. In fact, email marketing is a very powerful and cost-efficient tool, which, if used effectively, delivers all of the five distinct steps in customer lifecycle marketing – reach, acquisition, conversion, retention, and loyalty. In other words, it can convert those with little or no interest in a service or product into prospects; convert prospects into customers; and then maintain positive contact with customers in such a way as to help them become repeat customers. Social media marketing Unsurprisingly, given the amazing exponential...

---

### E-POSTA İLE MUCIZELER YARATABILECEĞINIZ 3 ÖRNEK ÇALIŞMA

- Published: 2012-08-13
- Modified: 2012-08-13
- URL: https://emarsystest.com/learn/blog/e-posta-ile-mucizeler-yaratabileceginiz-ornek-calisma/
- Categories: General
- Translation Priorities: Optional

By: Murat Erdör, Senior Sales Manager, emarsys Türkiye Lafın gelişi tabi mucize, ortada mucize falan yok, sadece pazarlama ile ilgili düşündüklerinizi e-posta ortamına dökerek inanılmaz geri dönüşler sağlayabilir, bu e-posta gönderimini neden senelerdir müşteriye e-bülten göndermek ve şirketle alakalı haberleri duyurmak için kullanılan bir araç olarak düşündük diye kendinize sorarsınız. Size aşağıda 3 örnek vereceğim, bakalım siz ne düşüneceksiniz. Alışveriş sepetinde ürün bırakıp çıkan müşteriye önceden ayarlanmış otomatik e-posta mesajını belli bir süre sonra göndererek hatırlatmada bulunup ürünleri almasını sağlayabilirsiniz. Hatta x TL üstünde ürün bırakanlar sizin için değerli (VIP) müşteri kategorisine giriyorsa bunlara hem hatırlatma yapabilir hem de ürünleri alması için ücretsiz kargo sunabilirsiniz.  Bu hatırlatma e-postası en başta kurgulandığından tekrar tekrar uğraşmanıza gerek kalmaz ve zamandan tasarruf edilir. Ayrıca müşteri memnuniyetinde artış sağlanır ve olası geri dönüşlerde kaybedilmiş gibi gözüken alışveriş tamamlanır.   Diyelim ki kullanım süresi belli olan ürünler satıyorsunuz, mesela deodorant, diş macunu, vitamin hapı vs. Ve diyelim ki bunların kullanım süresi 30 gün olsun. Önceden ayarlanmış otomatik e-posta mesajı ürünün alınmasından 25 gün sonra ilgili kişiye gidecek ve “aldığınız ürünün bitmesine az kaldı, yeni sipariş vermek için lütfen tıklayınız” diyecek. Bu sayede sadece akıllı bir stratejiyle büyük bir çaba sarf etmeden yeniden satış yapma şansına sahip olacaksınız. Şahsen ben böyle bir e-posta alsam çok hoşuma giderdi çünkü yoğun iş hayatında unuttuğum şeyi ilgili firma bana hatırlatıyor, zaman tasarrufu sağlıyor ve benimle ilgileniyor diye düşünürdüm.   Sitenizde hotel, uçak bileti, yurtiçi ve yurtdışında turlar sattığınızı düşünelim. Müşteri sitenizden bir tatil paketi satın aldığında gene önceden ayarlanmış otomatik e-posta ile...

---

### Using Preheaders Effectively in Your Email Campaigns

> Preheaders, the small section at the top of your email, can help drive click-throughs and open rates. Get email preheader best practices from SAP Emarsys.

- Published: 2012-07-11
- Modified: 2012-07-11
- URL: https://emarsystest.com/learn/blog/using-preheaders-effectively-in-your-email-campaigns/
- Categories: General, How to
- Tags: email marketing, email optimization
- Translation Priorities: Optional

A preheader is a small section that appears at the top of your email, above your message content. A lot of companies use a call to action in pre-headers in their email marketing campaigns to encourage recipients to open and read their emails - so how can you effectively use pre-headers in your campaigns? Here are some ways we've seen pre-headers used effectively in email campaigns: 1. Include an online version link of the email If people cannot see the full email via their mobile device, give them the option to view it on a webpage to encourage them to click through the email and see what you have to say. 2. Deliver a punchy compelling summary of the email to get subscribers to open the email People are busy. Many people scan emails rather than read them top-to-bottom, and many use Gmail-style text snippets or their email program’s preview pane to determine which emails to read. It needs to be a short and sweet summary that the recipient can quickly glance at. Giving people an overview of why they should read your email can increase the odds that they’ll actually do so. 3. The proper placement The marketing preheader should be in the top left of the email. Your functional preheader text (such as add to address book, unsubscribe, forward to a friend) should be in the top right corner. 4. Character count Be aware of the length of the preheader text that will be displayed in the inbox preview. This...

---

### 10 Tips for Mobile-Friendly Email Campaigns

- Published: 2012-05-31
- Modified: 2022-03-17
- URL: https://emarsystest.com/learn/blog/10-tips-for-mobile-friendly-emails/
- Categories: General
- Translation Priorities: Optional

Tips for Mobile Friendly Emails We know that mobile marketing is taking the world by storm and your emails need to be mobile-device ready. Many of us have perfected how to ensure our emails render correctly on desktops, but how do we cater to portable devices with screens 7 inches or less?  Mobile email marketing requires a different approach compared to that of traditional email design. It isn’t really rocket science and can be fairly straightforward. Take these 10 fundamental tips into account when optimizing mobile-friendly emails: 1. Create a mobile version of your email This should be fairly easy with the right tools - you to need ensure that your regular email has a link to the mobile version, clearly visible and clickable at the top of your email. You could even only make a mobile-friendly email and send the same version to all recipients regardless of what device they use to open it. Tips 2-10 will show you what to take into consideration when creating the mobile version. 2. Keep your email width less than 600pixels Your email should already be less than 600pixels for desktop or web clients, but you should take it down a notch for mobile devices. Besides iOS (iPhone devices), nearly all other mobile operating systems do not scale to fit your email to the width of the screen. That includes Android handsets/tablets where users will need to either manually zoom in/out or scroll to view your email in its entirety. When you have an...

---

### Time2Market

- Published: 2012-05-14
- Modified: 2012-05-14
- URL: https://emarsystest.com/learn/blog/time2market/
- Categories: General
- Translation Priorities: Optional

Time2Market 2012 Date: 23-24 mai 2012,Lieu: Porte de Versailles, Paris Conférence : 24 mai 2012 à 16h15 Thème de la conférence: L’automatisation de la relation client en e-marketing Les outils e-marketing permettent aujourd’hui non seulement de mieux connaitre vos clients et d’analyser leur comportement, mais surtout d’automatiser le dialogue que vous entamez avec eux. En se basant sur votre segmentation et les informations comportementales récoltées, la construction de scenarios et de campagnes automatiques permettra d’accroître significativement l’efficacité de vos campagnes e-mailing Site web de l'évènement  

---

### Say hello, but do it nicely.

- Published: 2012-05-11
- Modified: 2012-05-11
- URL: https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely/
- Categories: General
- Translation Priorities: Optional

 By: Alex Field, Account Manager, Emarsys Some of this is basic stuff to those more experienced emarketers among you, but having a good welcome email is still something that’s sorely missing from a great many email marketing programs. Sure, most senders clearly understand the need for some kind of subscription confirmation email but there are still so many bad ones in the world despite a huge amount of collective drum banging from ESPs. In email, just like in real life, first impressions really count. For most subscribers the welcome email will be the first thing they receive so it is very important that this message is on brand, compelling and useful. This email is so much more than a simple subscription confirmation - it’s a hello and a thank you from you, to this person who has been kind enough to share their data with you and who wants to know more about you and your products and services. Don’t you think it deserves more than a couple of lines of hastily written copy and a company logo? A good welcome email should: Begin with a thank you – it’s just good manners Contain whitelisting instructions, normally in the pre header (Also see our short post on using the pre header to boost mobile open rates) Explain the benefits of being an email subscriber Educate your new subscriber about your brand Set some expectations as to the frequency and type of emails you’re planning to send  Contain links to different parts...

---

### 7 Steps to Create the Best Welcome Email

- Published: 2012-05-11
- Modified: 2012-05-11
- URL: https://emarsystest.com/learn/blog/7-steps-to-create-the-best-welcome-email/
- Categories: General
- Translation Priorities: Optional

Creating a good welcome email is still something that’s sorely missing from a great many email marketing programs. While some of this is well known for the more experienced email marketers among you, there is always room for improvement when it comes to tailoring your welcome emails to new subscribers. Sure, most senders clearly understand the need for some kind of subscription confirmation email but there are still so many bad welcome emails being sent, despite a huge amount of collective drum banging from ESPs. Just like in real life, email first impressions really count. For most subscribers the welcome email will be the first thing they receive so it is very important that this message is on brand, compelling and useful. This email is so much more than a simple subscription confirmation – it’s a hello and a thank you from you, to this person who has been kind enough to share their data with you and who wants to know more about you and your products and services. Don’t you think it deserves more than a couple of lines of hastily written copy and a company logo? For this reason, we’ve compiled a list of 8 steps to craft better welcome emails for new subscribers. Enjoy! A Great Welcome Email Should: 1. Begin With a Thank You  It’s just good manners. While it’s important to confirm that the user has successfully signed up, you also want to make sure that your new subscribers know how thankful you are...

---

### The Importance of the Unsubscribe Link - Part Two

- Published: 2012-04-04
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/the-importance-of-the-unsubscribe-link-part-two/
- Categories: General
- Tags: email deliverability, email marketing
- Translation Priorities: Optional

Oftentimes, email marketers question why they should make it easier for recipients to unsubscribe. While offering an unsubscribe option can reduce the size of your email list, it certainly holds importance.   To prevent recipients from unsubscribing to your email list and build a trustworthy reputation, certain tactics can be applied to your current strategy. Let’s take a look through some of the best practices that should be considered. What are best practices to provide your recipients with a trustworthy unsubscribe option? • Use "one-click unsubscribe" only (this means an unsubscribe via one click in the email and one click on the confirmation page, without having to type at all) • Do not require a login/password. This is also a CAN Spam Act requirement • If you use a form, populate it with email and other required data so that recipients need only click the "submit" button • Provide a "thank you" and "confirmation" landing page immediately after unsubscription, but NEVER send a confirmation email after a recipient has unsubscribed! • Remove the recipients who have unsubscribed from your list immediately, or at least within 24 hours • Test your unsubscribe function/process regularly (this is often overlooked) • Make sure you have the unsubscribe link in the same language as the rest of your email • If you send multipart messages (recommended), do not forget to add the unsubscribe link to the text version of your newsletter • Always use a list-unsubscribe header (standard at Emarsys) to give recipients the opportunity to...

---

### How to Develop Winning Subject Lines

- Published: 2011-12-07
- Modified: 2011-12-07
- URL: https://emarsystest.com/learn/blog/how-to-develop-winning-subject-lines/
- Categories: General
- Translation Priorities: Optional

As I opened my inbox earlier today and saw 367 emails, I once again thought about what made me open certain emails before others, and why there were some I deleted straight away.   I know that I always look at the subject line first as a habit, before I even see who or where the email comes from. In these times of busy inboxes, high spam rates and fraud alerts, it is getting challenging to keep high levels of engagement across your recipient base. If you’ve followed all the deliverability rules and made it into the inbox of the recipient, it’s a shame if your email goes unopened because of a dull or irrelevant subject line. Writing a winning subject line is not easy however and is very specific to your brand and recipient demographic. Having said that there are always basics which should never be forgotten: 1. Keep it short and to the point Very often subject lines are considered to be a short summary of an email and tend to feature the most interesting information or best-selling products in them. This could be the wrong strategy as most of the information will never be read by your recepient. For the benefit of your brand in the eyes of your valued customer and the ISPs - keep your subject lines under the limit of 60 characters. And if you are ever looking at how long your subject lines should not be, have a look in your junk folder! 2... .

---

### Accreditation logo 4

- Published: 2011-10-10
- Modified: 2011-10-10
- URL: https://emarsystest.com/learn/blog/accreditation-logo-4/
- Categories: General
- Translation Priorities: Optional



---

### Rising Above Email Clutter

- Published: 2011-09-05
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/rise-above-email-clutter-2/
- Categories: General, How to
- Tags: email marketing, new marketing technology
- Translation Priorities: Optional

As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge. Challenge to stand out from the clutter of messages and get through to the readers on the receiving end with stuff that will make them want to come back for more.     The challenge is not unique, it is shared by various marketing disciplines and email marketing is not an exception. Having worked in the industry for several years means I know too well the rising pressure. When subscribers are getting an average of 35 emails daily, how do you ensure yours is the one that gets clicked on? By staying relevant. Yes, this mantra has been repeated by email marketers for years, but today it is important as ever and cannot be ignored. If you want the recipients to open your emails and avail of the product offers in it, make sure the information you sent to your customers is tailored to their interests. Email marketing technology allows to track exactly the products and categories that are of most interest to your recipients by monitoring their clicking behaviour. Say you are a travel retailer and you see a recipient clicking on the “family holidays” category. In your next email to them, why not make the category banner more prominent in your template? Or offer a special personalised discount on this specific type of holidays? Such targeting will help you engage with your customers on a higher level, as well...

---

### Rising Above Email Clutter

- Published: 2011-09-05
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/blog/rise-above-email-clutter/
- Categories: General
- Translation Priorities: Optional

As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge. Challenge to stand out from the clutter of messages and get through to the readers on the receiving end with stuff that will make them want to come back for more.     The challenge is not unique, it is shared by various marketing disciplines and email marketing is not an exception. Having worked in the industry for several years means I know too well the rising pressure. When subscribers are getting an average of 35 emails daily, how do you ensure yours is the one that gets clicked on? By staying relevant. Yes, this mantra has been repeated by email marketers for years, but today it is important as ever and cannot be ignored. If you want the recipients to open your emails and avail of the product offers in it, make sure the information you sent to your customers is tailored to their interests. Email marketing technology allows to track exactly the products and categories that are of most interest to your recipients by monitoring their clicking behaviour. Say you are a travel retailer and you see a recipient clicking on the “family holidays” category. In your next email to them, why not make the category banner more prominent in your template? Or offer a special personalised discount on this specific type of holidays? Such targeting will help you engage with your customers on a higher level, as well...

---

### Why Relevancy is No Longer an Option - It's a Must!

- Published: 2011-08-29
- Modified: 2011-08-29
- URL: https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-a-must/
- Categories: General
- Translation Priorities: Optional

Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail, Yahoo! and Gmail. The idea behind it is simple – to get people to re-engage with their inbox. But while the concept is simple at its core, it’s not so easily achievable. Consider two things: Untargeted, email causes customers to disengage with their inbox. Introduction of the Priority Inbox made sending to disengaged customers no longer possible. The Big Three (Hotmail, Yahoo! and Gmail) made sure that unread messages piling up end in the junk folder. Email Service Providers are now advising their companies to look more critically at their databases: to ensure inbox placement senders are advised to suppress email addresses of recipients who had disengaged over a given timeframe (3 -6-12 months since last open and/or click). The result – in an effort to retain sales and maintain a high level of traffic, companies have started to develop email marketing programmes which would help them reengage with lapsed users. ‘We haven’t seen you in a while’, “Come back and get 10% off your next purchase”... it is the rise of the Re-engagement programme. But here’s the kicker: even upon introduction of sophisticated email reengagement programmes, most companies still don’t use behavioural targeting in their email marketing. They often send a one-size-fits-all emails to their subscribers, causing them to disengage again, then follow-up with a re-engagement email until they do open and/or click – and put them back on...

---

### Why Relevancy is No Longer an Option - It's a Must!

- Published: 2011-08-29
- Modified: 2011-08-29
- URL: https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-must/
- Categories: General
- Translation Priorities: Optional

Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail, Yahoo! and Gmail. The idea behind it is simple – to get people to re-engage with their inbox. But while the concept is simple at its core, it’s not so easily achievable. Consider two things: Untargeted, email causes customers to disengage with their inbox. Introduction of the Priority Inbox made sending to disengaged customers no longer possible. The Big Three (Hotmail, Yahoo! and Gmail) made sure that unread messages piling up end in the junk folder. Email Service Providers are now advising their companies to look more critically at their databases: to ensure inbox placement senders are advised to suppress email addresses of recipients who had disengaged over a given timeframe (3 -6-12 months since last open and/or click). The result – in an effort to retain sales and maintain a high level of traffic, companies have started to develop email marketing programmes which would help them reengage with lapsed users. ‘We haven’t seen you in a while’, “Come back and get 10% off your next purchase”... it is the rise of the Re-engagement programme. But here’s the kicker: even upon introduction of sophisticated email reengagement programmes, most companies still don’t use behavioural targeting in their email marketing. They often send a one-size-fits-all emails to their subscribers, causing them to disengage again, then follow-up with a re-engagement email until they do open and/or click – and put them back on...

---

### 9 Steps to Build a User Story Map for Shared Understanding

- Published: 2006-08-02
- Modified: 2006-08-02
- URL: https://emarsystest.com/learn/blog/drawing-houses-user-story-mapping/
- Categories: Behind the Tech
- Translation Priorities: Optional

I gave a brown bag talk about user story mapping recently at Emarsys. After a bit of promotion, more and more of our teams started to use this method, so this was a good occasion to review why we like it, share some learnings, and show some basic guidelines and principles to consider when using it. As user story mapping is a very general method, I do recommend everyone interested in the method to read the excellent book by Jeff Patton on the topic. It turns out that when working with similar teams inside one organization, it’s not really useful to always say “it depends on your team/product/problem” to whatever questions people have. There are more similarities than differences between the teams, and people would like to have more concrete recipes to get started. Because of this, I decided to talk about some baseline ideas and introduce a kind of fixed process, while still leaving room for people to iterate and customize as they need. So here are my basic ingredients for using user story mapping. About the Houses... One of the toughest things in introducing new methods is to actually convince people to participate. Even more so with user story mapping, as the biggest advantage of the method is not the actual map that is being created, but rather the shared understanding formed through discussions within the team. Maybe the maps they have already seen were not as impressive or they didn’t consider it as useful. Some may consider this time spent “not working” (=talking) as wasteful. So...

---


## Whitepapers

### The Global Consumer Products Engagement Report | UAE Edition

- Published: 2025-04-23
- Modified: 2025-04-23
- URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uae-edition/
- Translation Priorities: Optional



---

### The Global Consumer Products Engagement Report | Australia Edition

- Published: 2025-04-10
- Modified: 2025-04-10
- URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-australia-edition/
- Translation Priorities: Optional



---

### The Global Consumer Products Engagement Report | UK Edition

- Published: 2025-04-08
- Modified: 2025-04-08
- URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uk-edition/
- Translation Priorities: Optional



---

### The Global Consumer Products Engagement Report | Global Edition

- Published: 2025-04-03
- Modified: 2025-04-07
- URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report/
- Translation Priorities: Optional



---

### The Global Consumer Products Engagement Report | US Edition

- Published: 2025-03-25
- Modified: 2025-03-25
- URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-us-edition/
- Translation Priorities: Optional



---

### Personalization Playbook

> This actionable resource contains personalization use cases that marketers can deploy to improve engagement, conversion and retention.

- Published: 2025-03-18
- Modified: 2025-03-20
- URL: https://emarsystest.com/learn/white-papers/personalization-playbook/
- Translation Priorities: Optional

About the Playbook The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.   What’s Inside Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:  Encourage unsubscribed database to resubscribe  Create an omnichannel progressive profiling opt-in experience  Launch a new product offering  Deliver time-sensitive messages when a product is back in stock  Convert abandoned cart shoppers on your mobile app  Reactivate inactive loyalty program members  Drive leads from online to in-store for first purchase  

---

### SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines

- Published: 2025-02-07
- Modified: 2025-02-07
- URL: https://emarsystest.com/learn/white-papers/sap-is-a-leader-in-the-2025-gartner-magic-quadrant-for-personalization-engines/
- Translation Priorities: Optional



---

### 2025 Martech RFP Guide: Plan, Write & Manage a Successful Proposal

> Learn the dos and don’ts for managing a martech RFP to find the right martech for your brand, and get 140+ MUST-ASK questions to include!

- Published: 2024-11-11
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/
- Translation Priorities: Optional

About This Guide If you’re running a martech RFP (request for proposal) to find martech that meets your needs, first take a deep breath... and then get excited! You have an opportunity to better enable your marketing team and increase your ROI. What’s Inside You might need to run a martech RFP for various reasons, whether you’re looking for a vendor that can take your marketing from single-channel silos to omnichannel excellence, or you need to power up your data-driven, real-time personalization. Whatever your reason, this guide includes essential tactics for writing and managing a martech RFP so you can confidently benchmark technology vendors against your needs and find the perfect vendor for you.   Discover strategies to help you: Avoid mistakes that can derail the proposal process. Define tech requirements and scope. Learn how to estimate a realistic timeline of your RFP. Make writing easier — use our 140+ must-ask sample questions! We’ve added more than 60 questions for 2025. Get the most from your RFP process: download the guide now.

---

### The Omnichannel Guide to Retention & Loyalty

> Our new, updated Omnichannel Guide to Retention and Loyalty is a hands-on resource that highlights loyalty trends and gives actionable advice on how to build successful loyalty campaigns.

- Published: 2024-10-16
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/
- Translation Priorities: Optional

About the Guide Are your customer loyalty programs over-reliant on incentivisation to drive engagement? Do loyalty members lose interest over time, disengage, or jump ship to competitor brands faster than you can say “Black Friday flash sale? ” It may be time to breathe new life into your loyalty efforts. If it’s fresh inspiration you’re after, this guide is a great place to start. What’s Inside In this guide, we take a pragmatic look at: How loyalty has changed over time: Understand what the 5 types of customer loyalty are and how these loyalty types have changed since 2021 Creating an omnichannel loyalty & retention strategy: What are the four essential components of a successful loyalty & retention strategy? Customer journey mapping: See how global brands map their customer journeys to maximize retention & loyalty Segmentation and personalization: Which are the most effective ways to segment customers to improve loyalty Success stories: We share omnichannel strategies that have improved loyalty for global brands like Levi’s, AO and Petco

---

### Customer Loyalty Index 2024, Global

> For the fourth year, we surveyed customers to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.

- Published: 2024-09-24
- Modified: 2025-01-13
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-global/
- Translation Priorities: Optional

About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? For the fourth year running, SAP Emarsys has explored what drives customer loyalty. In June of 2024, we surveyed 12,041 general respondents in the US, UK, Germany, Australia, and UAE. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.  

---

### Customer Loyalty Index 2024, US

> We surveyed 4,000+ customers from across the US to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.

- Published: 2024-09-24
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-us/
- Translation Priorities: Optional

About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 4,004 general respondents from across the United States. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.  

---

### Customer Loyalty Index 2024, UK

> We surveyed 2,010 general respondents in the UK to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.

- Published: 2024-09-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uk/
- Translation Priorities: Optional

About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 2,010 general respondents from across the UK. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.  

---

### Customer Loyalty Index 2024, Australia

> We surveyed 2,019 general respondents from across Australia to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.

- Published: 2024-09-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-australia/
- Translation Priorities: Optional

About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 2,019 general respondents from across Australia. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.  

---

### Customer Loyalty Index 2024, UAE

> We surveyed 2,000 general respondents in the UAE to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond.

- Published: 2024-09-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uae/
- Translation Priorities: Optional

About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 2,000 respondents aged 18 and over from across the United Arab Emirates. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors compares to other regions. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse. Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factors matter the most to Emiratis. Download your copy now and put your finger on the pulse of customer loyalty.  

---

### The Sports and Entertainment Guide to Omnichannel Fan Engagement

> Sports & entertainment business? Learn how you can leverage omnichannel marketing to create personalized fan experiences at scale.

- Published: 2024-08-07
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/omnichannel-for-sports-entertainment/
- Translation Priorities: Optional

About the Guide Ready to revolutionize your fan engagement strategy? Discover how leading sports and entertainment brands are leveraging omnichannel marketing to create personalized, scalable experiences that keep fans engaged — from stadiums to screens. What’s Inside In this guide, you’ll get actionable advice on how to: Connect your data: Gain a 360-degree view of each fan, enabling more precise and impactful marketing strategies. Integrate mobile channels: Bring mobile channels into your marketing mix, helping you to engage fans, wherever they are. Create personalized experiences: Build deep connections with each fan with tailored, meaningful engagements.   Harness marketing automations: Save time in execution and drive fan loyalty with always-on lifecycle marketing. Activate latent revenue: Add value to the fan experience with personalized cross-sells and upsells. Discover the difference omnichannel marketing can make. Get your copy now! “Engaging millions of global fans with different needs is no small task. To succeed, we must communicate with each fan on a 1:1 level, delivering personalized content that aligns with their unique wants. ” – Michael Fichtner, CIO of FC Bayern

---

### Omnichannel for Consumer Products: 10 Ways to Build Consumer Engagement

> Discover trends in consumer products, plan your first-party data strategy, and explore 10 ways to drive omnichannel engagement.

- Published: 2024-07-17
- Modified: 2025-01-20
- URL: https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/
- Translation Priorities: Optional

About the Guide This guide explores the current trends and challenges facing consumer product brands, and lays out tactics and best practices for building direct engagement that is highly personalized and relevant, using omnichannel strategies to reach consumers where they are. Discover how you can better understand your consumers without direct sales, so that you can foster long-lasting relationships and ultimately increase customer lifetime value. What’s Inside Discover ways to elevate marketing for consumer products:  Understand current trends and challenges, such as the obstacles to gathering first-party data, the rise of retail media, the impact of inflation, and more. Create value exchanges that generate consent-based first-party data, so you can better understand and engage consumers. Build seamless, personalized journeys based on a true understanding of consumers’ preferences and needs. Use segmentation, lookalike audiences, and more to target the right consumer with the right message. Go omnichannel! Web, mobile, social, in-store – no matter where consumers are, engage them with meaningful content while keeping every experience as close to the transaction as possible. Are you ready to put the consumer at the center of your marketing? Download now! “The future is going to bring a compression of time rather than an elongation. Our ability to synthesize data and act on that data to create value will separate companies that are top tier from those that are not. ” – Don Brett, Host, The CPG View Podcast

---

### AI in Retail Report: Power to the Marketer

> Discover consumer attitudes to AI in the world and omnichannel marketing strategies for growth.

- Published: 2024-06-11
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-global/
- Translation Priorities: Optional

About the Guide In spring 2024, SAP Emarsys conducted research amongst 10,055 consumers and 1,177 marketers across the globe to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.  

---

### AI in Retail Report: Power to the Marketer in the UK

> Discover consumer attitudes to AI in UK and omnichannel marketing strategies for growth.

- Published: 2024-06-11
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uk/
- Translation Priorities: Optional

About the Guide In March 2024, SAP Emarsys conducted research amongst 2,002 consumers and 252 marketers across the United Kingdom to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement? The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition. How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.

---

### AI in Retail Report: Power to the Marketer in Australia

> Discover consumer attitudes to AI in Australia and omnichannel marketing strategies for growth.

- Published: 2024-05-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-australia/
- Translation Priorities: Optional

About the Guide In March 2024, SAP Emarsys conducted research amongst 2,003 consumers and 251 marketers across Australia to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.  

---

### AI in Retail Report: Power to the Marketer in the US

> Discover consumer attitudes to AI in the US and omnichannel marketing strategies for growth.

- Published: 2024-05-24
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-us/
- Translation Priorities: Optional

About the Guide In March 2024, SAP Emarsys conducted research amongst 2,024 consumers and 255 marketers across the United States to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.  

---

### AI in Retail Report: Power to the Marketer in the UAE

> Discover consumer attitudes to AI in the UAE and omnichannel marketing strategies for growth.

- Published: 2024-05-15
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uae/
- Translation Priorities: Optional

About the Guide In May 2024, SAP Emarsys conducted research amongst 2000 consumers and 150 marketers across the United Arab Emirates to dig deep into attitudes towards AI, This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.   

---

### 7 Pillars of Omnichannel Personalization

> Learn the 7 pillars for building an omnichannel personalization strategy that drives outcomes. Plan how to capture data, apply AI, boost loyalty, & more.

- Published: 2024-03-12
- Modified: 2025-01-20
- URL: https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/
- Translation Priorities: Optional

About the Guide This guide reveals the foundational pillars of truly tailored, 1:1 personalization, as well as the strategies top brands are using to maximize their MarTech investment, build lasting relationships, and drive business growth. What’s Inside You’ll discover tips on how to: Maximize your customer engagement data so you can build trust and support your goals Connect your commerce channels so customers enjoy consistent brand experiences wherever and whenever they engage Recognize the differences between disjointed channel experiences and seamless, personalized customer journeys Become more relevant and timely with your messages, so you can drive loyalty and greater LTV Apply AI to execute true personalization at scale and around the world Use reporting and analytics to refine your personalization strategy and predict what your customers will want next ”We've really had to bridge that gap between online and offline and offer new omni-experiences. Introducing a loyalty program us to merge those data points and build that rich picture of our customer from an omni-perspective, and use that data to gather insights and really understand our customer and then use that to personalize experiences. “ – Michelle Wu, Head of Digital Marketing & CRM, Forever New Clothing

---

### Brands: Get the Full Value from Your Direct-to-Consumer Presence

> Get insights on how direct-to-consumer brands can use digital touchpoints in 2024 to better understand their customers and engage them beyond direct sales.

- Published: 2024-03-01
- Modified: 2024-03-01
- URL: https://emarsystest.com/learn/white-papers/brands-get-the-full-value-from-your-direct-to-consumer-presence/
- Translation Priorities: Optional

About the guide In this report from Forrester, you’ll find insights that will help you make the most of your digital brand presence, establishing your expertise and fostering deeper customer relationships in 2024. What’s Inside Research compiled from Forrester reports, including Retail Topic Insights Survey, 2022 and Q1 2023 Global State Of Brand Manufacturers Survey. Learn the importance of using your digital touchpoints to influence customer purchasing decisions and establish your brand as a trusted expert. Discover the value of capturing first-party customer data, which you can use to drive loyalty and make data-driven business decisions on marketing and product.   Find out how to balance your DTC commerce with retail partnerships so that you are in full control of your brand’s future.   Get tips for driving both direct and indirect sales. ”These increasingly empowered customers, along with shifting market dynamics, are accelerating the need for direct-to-consumer (DTC) digital commerce, engagement, and operations for brand manufacturers. Regardless of the digital revenue opportunity for different brand types, all brands must manage their own digital brand presence and help customers find and purchase the products they want. “– Forrester, “Brands: Get The Full Value From Your Direct-To-Consumer Presence” October 2023

---

### The Omnichannel Difference Report with Forrester 2024

> The Omnichannel Difference 2024: Understanding challenges and opportunities with omnichannel customer engagement

- Published: 2024-01-10
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/
- Translation Priorities: Optional

Creating a single view of the customer is ranked “high priority” or “critically important” by 94% of brands. But how do marketers create a stand-out omnichannel strategy? This “state of omnichannel report,” created by Forrester and commissioned by SAP Emarsys, delves into the customer engagement strategies used by top brands, identifies challenges, and highlights the impact connected campaign strategies have on business growth and customer retention. What’s Inside SAP Emarsys commissioned Forrester Consulting to research how brands were implementing omnichannel strategies to grow customer engagement. The Omnichannel Difference Report 2024, an opportunity snapshot, was created with information Forrester gleaned when they surveyed manager-level and above decision-makers in the US, Germany, and the UK . The results and insights are revealed in this study and offer sometimes unexpected insights on where the challenges and opportunities are on the road to true omnichannel engagement.   From this study, you’ll learn key omnichannel strategies insights, including: Where friction persists in the buyers’ journey... and what to do about it. The building blocks to smooth omnichannel strategy execution. Which business-critical initiatives they prioritize to drive growth and lifetime value. How brands are increasing customer lifetime value with true omnichannel engagement. The crucial interplay between IT and Marketing required for omnichannel success. ”Genuine omnichannel efforts yield tangible business benefits; 46% of businesses noted increased customer lifetime value, emphasizing the depth of forged relationships. Overlooking customer lifecycle marketing in omnichannel strategies leads to fragmented experiences, missed revenue opportunities, inefficient resource use, and hinders true customer obsession, potentially...

---

### SAP Emarsys Customer Loyalty Index 2023

> This report reveals the state of customer loyalty in 2023, including shifts in loyalty types, preferences, spending habits, and more, based on consumer research from more than 10,000 respondents across USA, UK, Australia, and Germany.

- Published: 2023-10-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2023-2/
- Translation Priorities: Optional

About the research What do today’s consumers think and feel about loyalty? And what does it take to actually secure their long-term loyalty? For the third consecutive year, SAP Emarsys sought to answer these questions and more. In August 2023, we asked 10,057 General Respondents across the USA, the UK, Australia, and Germany all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can earn their continued loyalty in 2023 and beyond. What’s Inside A deep-dive into the global survey results from this year’s Customer Loyalty Index, along with a country-by-country breakdown for the USA, the UK, Australia, and Germany. A look at the five types of customer loyalty: how they’re defined, how they’ve changed over the past year, and which one leads to the best business outcomes. Revealing, data-driven insights about customer loyalty, including: How loyalty differs across industries and nations How consumers’ personal attitudes and behaviors influence their loyalty How discounts, personalization, and breadth of product offering can help (or hurt) loyalty Reasons customers decide to be loyal to a brand What brands should avoid doing if they want to foster loyalty

---

### The Business Value of SAP Emarsys Customer Engagement

> Discover how organizations using SAP Emarsys are finding higher channel adoption, greater productivity, and less IT cost and reliance.

- Published: 2023-09-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/the-business-value-of-sap-emarsys-customer-engagement/
- Translation Priorities: Optional

The Results From Our IDC Business Value Study To increase customer loyalty and grow your business in a tough economy, your marketing team must be able to effectively engage customers across channels with personalized content. With SAP Emarsys, we found marketing teams see: Higher channel adoption Greater productivity Less IT cost and reliance Download the IDC Business Value Study to assess whether you're getting the right value from your customer engagement platform today.  

---

### SAP Emarsys Is a Leader in the 2023 IDC MarketScape Worldwide Omni-channel Marketing Platforms for B2C Enterprise Assessment

> Discover why we are recognized in omnichannel marketing for B2C enterprise brands.

- Published: 2023-09-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/idc-marketscape-worldwide-omnichannel-marketing-platforms-for-b2c-enterprise-vendor-assessment/
- Translation Priorities: Optional

"The solution supports delivery of messages across a variety of channels and provides robust segmentation, campaign automation, centralized customer profile management, loyalty management, and OOTB ecommerce and database connectors". – IDC MarketScape Worldwide Omni-Channel Marketing Platforms for B2C Enterprises September 2023 Vendor Assessment Why We Are Recognized in Omnichannel Marketing for B2C Enterprise Brands At SAP Emarsys, we enable enterprise brands to engage customers with tailored, relevant experiences across channels, driving business growth through retention and loyalty. Power omnichannel journeys within a single platform: Natively managed marketing and transactional messages help marketers integrate more channels and data sources that create new revenue streams with high volume execution.   Increase data accessibility at scale: OOTB (out of the box) ecommerce and database connectors help marketers easily onboard and maintain complex data structures to better connect with consumers across every touchpoint.   Connect interactions across the entire experience: By integrating operational data (i. e. returns) and customer data (i. e. purchase intent), marketers can quickly create more intelligent customer experiences.   Execute across business models with industry-tailored solutions: Proven industry tactics guide marketers to quickly build omnichannel marketing automations and make quick decisions that accelerate time to value.   Download the excerpt to get the full details and analysis of omnichannel marketing platforms.     ”We’re feeding a couple of different data sources into SAP Emarsys: our purchase data from . com, web behavior data, our app, and we’re working on integrating data from the Gibson Garage so we can get a more omnichannel view of how people are shopping... .

---

### Driving Holiday Customer Engagement With Omnichannel Marketing

> Get research and insights about retail marketing trends, consumer behavior, and more to help you plan your 2023 holiday customer engagement strategy.

- Published: 2023-09-20
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/white-papers/driving-holiday-customer-engagement-with-omnichannel-marketing/
- Translation Priorities: Optional

About this guide In this report from Forrester, with an introduction from SAP Emarsys, you’ll find research that can help retailers and brand manufacturers plan for the 2023 holiday season.    What’s Inside Research from the Forrester report, A Retailer’s Guide To The 2023 Holiday Season, covering topics such as marketing, customer service, fulfillment, and security An overview from SAP Emarsys about the new era of holiday customer engagement, and how retailers can drive results in these modern times Insight into how customer obsession and omnichannel marketing will drive holiday results Tips for retailers to connect the online and offline experience during the busy holiday season

---

### The Omnichannel Guide to Revenue-Driving Holiday Customer Engagement

> Discover the tips, strategies, and tactics used by top brands to increase customer growth and revenue during the holiday shopping season.

- Published: 2023-08-18
- Modified: 2023-08-24
- URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/
- Translation Priorities: Optional

About this guide If you’re a retail marketer, the holidays are a critical time for you, and your team is under great pressure to increase customers and drive revenue for a successful Q4. This guide is designed to empower you with tips, strategies, and proven tactics used by top brands to increase customer growth and revenue during the important holiday shopping season and beyond.   What’s Inside Pre-, during-, and post-holiday tips to help you maximize growth and long-term customer loyalty from your holiday marketing efforts. 8 omnichannel tactics proven to drive customer interactions and bolster your holiday customer engagement strategy The key ingredients of a customer engagement solution that will ensure better holiday performance and strong Q4 results. Real brands offering real customer engagement insights, including: Gibson Brands Anthropologie Estée Lauder Reformation French Connection

---

### 4 Steps for Better Relationships, Retention and Revenue

> Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue.

- Published: 2023-05-30
- Modified: 2023-05-30
- URL: https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/
- Translation Priorities: Optional

About The Resource Today’s most successful brands use personalized omnichannel marketing to deliver the satisfying experiences that keep customers coming back to shop again and again, and ultimately, drive growth and revenue. But how do you create that omnichannel marketing strategy? This free quick guide gives you the steps for creating an omnichannel marketing strategy that will increase customer loyalty and retention for your business.   What’s Inside 4 actionable steps for building an omnichannel marketing strategy that: Improves customer relationships Improves customer retention and loyalty Increases revenue for your business An at-a-glance look at how data and channels, cross-channel experiences, personalization, automation, and revenue impact all fit into your omnichannel strategy A direct link to our free Omnichannel Guide to Retention & Loyalty for those ready to elevate to true omnichannel customer engagement. Get The Guide Download

---

### The Omnichannel Guide to Retention & Loyalty

> Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue.

- Published: 2023-03-28
- Modified: 2024-08-19
- URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/
- Translation Priorities: Optional

About this guide How are the world’s most successful brands delivering the satisfying experiences that keep customers coming back to shop again and again, while also accelerating business results? The answer: personalized, omnichannel marketing. This guide is designed to help marketing teams build and execute a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue.   What’s Inside 5 types of customer loyalty marketers need to know — including the ONE type of loyalty that ensures the best business outcomes The “obsessive” business strategy that companies are using to achieve improved CX, higher margins, and stronger customer retention and loyalty 4 essential steps to creating an omnichannel marketing strategy that leads to better customer relationships, retention, and revenue Real brands sharing real marketing insights, including: Columbia Sportswear Pizza Hut Happy Socks French Connection Disney Theatrical Group Gibson Brands Beauty Pie PUMA Europe

---

### Is Your Martech the BEST or a BUST?

- Published: 2023-02-21
- Modified: 2023-07-28
- URL: https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/
- Translation Priorities: Optional

About This Checklist Is your martech serving your needs and helping you innovate the way you engage customers? Or are you dumping time, energy, and budget into martech that does the bare minimum for you? Use this interactive checklist to benchmark your capabilities in a matter of minutes.   What’s Inside This 2-page checklist includes 12 thought-provoking assessment questions and interactive check boxes. Use this checklist to start meaningful conversations about your goals, whether you’re focused on personalization, retention, omnichannel engagement, software adoption, or scalability.   If you can’t tick off some of the boxes, don’t let that get you down! Instead, let it inspire you, because you may have just found an area of opportunity that can lead to new growth and revenue.   Download this checklist and start thinking about things like: Can you reduce costs by consolidating data most efficiently? Is your team empowered and enabled, or heavily dependent on IT? Are you scaling your efforts effectively with AI? Does your engagement platform integrate easily with others?   You’ll also find 4 micro case studies from leading brands, including Adidas Runtastic, Salling Group, Bulk, and Love, Bonito. Get the checklist Download

---

### Digital Explosion in Southeast Asia

> This eBook explores macroeconomic trends in SEA and how they affect digital marketers looking to integrate mobile into their omnichannel strategy

- Published: 2023-02-20
- Modified: 2023-03-23
- URL: https://emarsystest.com/learn/white-papers/digital-explosion-in-southeast-asia/
- Translation Priorities: Optional

About this eBook The rapid digitalization experienced by Southeast Asia since the COVID-19 pandemic has seen 100 million internet users come online in the region in three years.   When you consider that Asia also accounts for 78% of global retail sales, with $2. 448 trillion taking place through mobile phones alone, the time for SEA brands to integrate mobile into their omnichannel strategy is now. This eBook explores the macroeconomic trends at play in the SEA region and what this means for digital marketers looking to integrate mobile into their omnichannel strategy to ensure long-term success in SEA’s ‘digital decade’. What’s Inside An in-depth look at how digitalization is fuelling SEA’s growth engine A breakdown of mobile’s role within Conversational Commerce with insights from Sinch An overview of the rise of omnichannel marketing A deep-dive into how Babbel improved conversion by 50% using personalized in-app messaging along with push A case study highlighting how Adidas Runtastic processed huge amounts of activity data in real time to deliver in-the-moment mobile experiences

---

### 5 Trends Shaping the Future of Retail Strategy & Execution

> Discover the trends and challenges shaping the future of retail strategy and execution, plus actionable tips to help retailers overcome them and thrive.

- Published: 2023-02-08
- Modified: 2023-02-14
- URL: https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/
- Translation Priorities: Optional

About The Whitepaper Change and uncertainty are inevitable in the retail industry, and retailers must stay on top of the trends and disruptions that could impact their ability to engage customers and drive business outcomes.   To help retail executives and marketers better prepare and plan for the future, SAP Emarsys commissioned the experts at Retail TouchPoints to create the whitepaper: 5 Trends Shaping the Future of Retail Strategy & Execution.   This whitepaper identifies five key trends and challenges retailers will face in the near future, and offers actionable next steps for how to respond.   What’s Inside The most pressing challenges retail leadership and executives will face in 2023 and beyond. Five key trends that will significantly impact how retailers plan their strategy and execution going forward. Actionable next steps brands should take now to navigate uncertainty, improve CX, and drive business results. Real-life examples of top brands solving retail marketing, CX, and business challenges, including: Pizza Hut Harrods Beauty Pie The Body Shop Reformation Savers

---

### 6 Abandoned Cart CRM Strategies to Recover Lost Sales

- Published: 2022-11-25
- Modified: 2022-12-07
- URL: https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/
- Translation Priorities: Optional

About The Quick Guide Abandoned carts represent the lowest of the low-hanging fruit when it comes to customer conversion. In this quick guide, we share six practical tips to help re-engage and convert abandoned cart customers. What’s Inside Best practice when it comes to timing abandoned cart emails Tactics to ‘sweeten the deal’ and drive conversion with follow-up emails Top social proof tactics How to use customer feedback  Tips for crafting an effective post-purchase campaigns

---

### The Omnichannel Difference: How the Most Customer Focused Companies Deliver The Value of Omnichannel

- Published: 2022-10-04
- Modified: 2022-11-23
- URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference/
- Translation Priorities: Optional

”Putting the customer at the center of your leadership, strategy, and operations enables your company to sense and respond to market circumstances which, in turn, ensures customer satisfaction, employee engagement, and revenue growth in any economic climate. “– Forrester, The Omnichannel Difference What’s Inside In May 2022, SAP Emarsys commissioned Forrester Consulting to research which companies were using omnichannel strategies to effectively deepen customer relationships to drive business growth. The results and insights are revealed in this study.   From this study, you’ll learn all about customer-obsessed companies, including: How they are defined and why they are more likely to succeed with omnichannel. How their omnichannel strategies differ from non-customer-obsessed companies. Which business-critical initiatives they prioritize to drive growth and lifetime value. Ways they leverage data and analytics to be more insights-driven. Why they prioritize personalization to maximize and scale their omnichannel efforts. Specific strategies they use to improve the customer experience and achieve better business results. Survey results come from more than 620 manager-level and above respondents across retail, consumer products, media and entertainment, and travel and hospitality industries. ”The customer is always top of mind for us, and best practice is really around achieving integrated marketing. So that's: Right channel, right message, right time. “ – Miranda Bliss, Head of Loyalty and Retention, Adore Beauty

---

### Power Up Your Black Friday: 10 Omnichannel Strategies to Beat Competitors and Make More $$$

> Discover 10 omnichannel marketing strategies to increase customer growth and revenue before, during, and after the Black Friday shopping season.

- Published: 2022-07-12
- Modified: 2022-07-27
- URL: https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/
- Translation Priorities: Optional

About This Report This ebook is part of our Mastering Black Friday series — designed to help your marketing team better prepare for Black Friday so you can win more customers and drive growth and revenue this holiday season. What’s Inside Ten revenue-generating omnichannel strategies for before, during, and after Black Friday to help you maximize your holiday season results Ways to gather actionable customer data using real progressive profiling questions and value-added experiences Tips for engaging your repeat limited-time holiday shoppers with personalized content that drives their loyalty

---

### 5 Retail Strategies for Effective Cross-Selling and Upselling

- Published: 2022-07-07
- Modified: 2022-10-04
- URL: https://emarsystest.com/learn/white-papers/5-retail-strategies-for-effective-cross-selling-and-upselling/
- Translation Priorities: Optional

About the Ebook Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately, increases customer lifetime value and retention. This Quick Guide cuts to the chase with 5 tried and tested strategies proven to increase revenue. What’s Inside The four factors that drive effective cross- and upsellingTips on which data points to use when bundling products for cross-sellsThe role of social proof in cross- and upsellingGuidelines to follow in order to avoid ‘paralysis of choice’ in cross-selling campaignsTips for crafting an effective post-purchase campaigns

---

### 6 Pillars Powering Cross Channel Personalization

> Learn top retail trends across Australia & New Zealand with top customer insights shared at Retail RevivalLearn the 6 foundational pillars top marketing teams use for building a cross-channel personalization strategy that accelerates business outcomes.

- Published: 2022-04-20
- Modified: 2023-08-01
- URL: https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/
- Translation Priorities: Optional

About the Ebook This ebook is part of our Power Up Your Omnichannel Marketing Strategy series, which reveals the insights and strategies top brands use to deliver 1:1 experiences that build customer loyalty, increase lifetime value, and drive revenue. What’s Inside Tips for acquiring and leveraging the data necessary for truly personalized marketing  Why relevancy and timing can make or break a customer’s experience with your brand Why multi-channel customers have a greater LTV and are more valuable to your business  How to avoid the all-too-common mistake of personalizing for the channel rather than the customer How brands use AI to execute true personalization at any scale across multiple regions and languages Why reporting and analytics play such a vital role in growing and refining your personalization strategy With this ebook, you’ll get: A clear path toward creating a cross-channel personalization strategy that generates revenue The core requirements for building and scaling personalized experiences across all channels Expert insights on 1:1 on marketing from industry-leading brands, including Pizza Hut, Instant Brands, CUE Clothing Co. , and more

---

### SAP Emarsys Recognized in The Forrester Wave™: Email Marketing Service Providers, Q1 2022

- Published: 2022-03-16
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/white-papers/emarsys-recognized-in-the-forrester-wave-email-marketing-service-providers-q1-2022/
- Translation Priorities: Optional

”SAP Emarsys’ top-notch campaign management delivers against its promise to empower email marketers. Its orchestration engine comes prebuilt with common customer journeys, in-line guidance to improve performance based on predicted outcomes, and editable nodes to change sections of a journey without disrupting overall structure. “– Forrester Our Highlights From the Forrester Report SAP Emarsys empowers marketers to create the brand experiences their customers love: Campaign management: Get streamlined. Our platform is marketer-centric, intuitive, and easy to use, increasing operational efficiency and reducing time spent for execution by 28%. Dynamic content: Be relevant. We deliver emails that are more personalized and more engaging. With dynamic personalization, our customers drive 200% YoY growth. Full-service support: You’re not alone. We partner closely with our customers to help them make the most of our platform and grow into email marketing rockstars. Strategy: Full steam ahead. We received the highest score possible in the market approach criterion. We make email more valuable and connected to commerce and service.   Globalization: Say hello to your friendly neighbourhood marketers. Our marketing experts across the global support our international customer base. Download the report to get the full details and assess customer engagement platforms.   ”We've started to introduce a lot more personalized email marketing around our customers' journey, and this shift has expanded, helped us to shift towards personalization and expand our reach to be value additive. “ – Jessica Ozella, Senior Director of Growth Marketing, Reformation

---

### unPredictions: Commerce Marketing Priorities Powering 2022

> Discover the 7 commerce marketing priority strategies that will guide your brand to delivering more personalized customer experiences and driving growth & revenue in 2022.

- Published: 2022-01-12
- Modified: 2022-03-16
- URL: https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/
- Translation Priorities: Optional

About This Ebook This ebook is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. What’s Inside Why you shouldn't settle for anything less than personalized, relevant email when it comes to your marketing strategyWhy your marketing team must take ownership of CX and the customer journeyThe two-part secret to unlocking true omnichannel marketing and achieving the “Trinity of Communication”The benefits of a fully integrated sophisticated tech stack (hint: it saves you time and money)Why marketing automation will free up your marketing team and help you scale real-time personalizationWhy you should “hire” AI to be your team’s go-to expert for segmentation, data analysis, and 1:1 marketingTips for delivering value-adding, personalized experiences that reward & retain more customers and earn their loyalty With this ebook, you’ll get: Proven commerce marketing priorities for more growth & revenue in 2022Tips to quickly build, launch, & scale personalized experiencesExpert marketing insights from more than 20 industry-leading brands, including PUMA, The Home Depot, Gymshark, Pizza Hut, and many more!

---

### SAP Emarsys Black Friday Research Report: Australia & New Zealand, October 2021

> In this report, discover data and insights on how customers will prepare for Black Friday 2021 in Australia and New Zealand, as well as what they expect from retailers.

- Published: 2021-10-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/white-papers/emarsys-black-friday-research-report-australia-new-zealand-october-2021/
- Translation Priorities: Optional

About This Report Compared to the previous year, Black Friday 2020 marked a digital “first,” with online sales increasing 42%. It’s likely that this trend will continue for Black Friday 2021.   Using the responses we received from more than 1,500 Australian and New Zealand shoppers, this report sheds light on what to expect during Black Friday 2021.   What’s Inside The shopping habits of ANZ shoppersInsights into what consumers plan on buying this Black FridayReasons consumers will shop (and where they'll shop) during Black Friday 2021Top ways to encourage customers to shop on Black Friday

---

### Retail Roadblocks: The challenges holding retail marketers back in 2021

> Marketers are running into new obstacles as customer expectations evolve. Learn how and why the role of marketing is changing!

- Published: 2021-10-06
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/white-papers/retail-roadblocks/
- Translation Priorities: Optional

About This Report This marketing report is a part of an enriching content series all about giving More Power to the Marketer. In this ebook, we’ve compiled data from more than 500 retail marketers to shed light on the challenges they’re facing. What’s Inside Role Expansion: The role of marketing is exploding. Find out why marketers have more responsibilities than ever.   Tech: Discover how sprawling technology stacks are impacting marketers’ workload and find out ways you can increase your efficiency. Time: See how marketers are actually spending their time... as well as what they wish they could be working on. Personalization: Find out what’s holding marketers back from delivering true 1:1 messages and how to get beyond this roadblock.   Real Examples: Learn from marketers at leading brands about how they’ve overcome their roadblocks to increase both efficiency and revenue.

---

### Customer Loyalty Index 2021 - Australian Report

> In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021.

- Published: 2021-09-27
- Modified: 2021-09-27
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021-australian-report/
- Translation Priorities: Optional

About This Report The pandemic has brought massive changes to the retail industry. The key question is what consumers are looking for from brands, and how some of the Australia’s biggest retailers have rethought their loyalty approach post pandemic. Key to this is an understanding that not all customer loyalty is the same. By examining the diverse types of loyalty, this index offers a guide for retailers looking to create a truly tailored approach to customer loyalty. What’s Inside The #1 way to truly understand your Aussie customers and how you can use these Australian Statistics to create personalized experiences for each one.  Testimonials from Australian Retailers on how they are driving Customer Lifecycle Marketing and Lifetime Value.  Identifying the five types of customer loyalty which reveals three-quarters (71%) of consumers consider themselves loyal to one or more brands.  Loyalty drivers by industry and how these different sectors can leverage the state of loyalty based on data.  

---

### 10+ Value Exchanges to Grow Your First-Party Data

> Learn 10+ proven tactics for delivering value to customers so you can grow first-party customer data and provide more 1:1 experiences.

- Published: 2021-08-20
- Modified: 2021-08-23
- URL: https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/
- Translation Priorities: Optional

About This Playbook This playbook is a part of our ongoing Customer Loyalty series — a collection of loyalty-focused research, resources, and insights created to help your marketing team engage more customers, create longer lasting relationships, and make more revenue for your business. . What’s Inside The key reasons why you should invest in first-party data (and how it compares to other-party data) Over 10 proven methods for providing customers the kind of value that encourages them to gladly share their data A look at how you can use your loyalty program to grow first-party data and increase customer satisfaction Ways to rethink the post-purchase experience to offer more value and increase customer engagement How to maximize the in-store experience to capture and collect more first-party data

---

### Customer Loyalty Index 2021

> In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021.

- Published: 2021-08-20
- Modified: 2021-08-23
- URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/
- Translation Priorities: Optional

About This Report This report is a part of our ongoing Customer Loyalty series — a collection of loyalty-focused research, resources, and insights created to help your marketing team engage more customers, create longer lasting relationships, and make more revenue for your business. What’s Inside How loyalty is defined in this new era of digital-first retail and always-on commerce The biggest factors that will inspire brand loyalty in 2021, according to the latest consumer research Actionable data on what motivates customers to remain loyal to their favorite brands An industry-by-industry breakdown of loyalty drivers, based on customer survey responses The five types of customer loyalty, including what makes each one unique, and which one leads to the best business outcomes

---

### 5 Key Ingredients for a More Connected Customer Experience

> In this ebook, learn the 5 things top retail brands like Char-Broil, Gymshark, and City Beach are doing differently to create connected customer experiences. Download the PDF.

- Published: 2021-08-20
- Modified: 2022-04-12
- URL: https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/
- Translation Priorities: Optional

What’s Inside First-hand insights from global retail leaders and omnichannel brands, including: Char-BroilGymsharkHome DepotCity BeachElf Cosmetics You'll Discover: Why customer loyalty is the key to executing a lucrative retention marketing strategyHow to re-engage inactive or one-time buyers Stories from marketing executives on in-store and online 1:1 personalization The best way to use automation to serve customers along the journey

---

### SAP Emarsys Black Friday Report 2021

> SAP Emarsys offers the latest data and research into how marketers are preparing for Black Friday 2021, and what you can expect from customers during this crucial shopping event.

- Published: 2021-08-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/white-papers/black-friday-report-2021/
- Translation Priorities: Optional

About This Report This report is part of our comprehensive Black Friday Boot Camp series — designed to help your marketing team better prepare for Black Friday, so you can win more customers and drive growth & revenue this holiday season. What’s Inside Lessons learned from Black Friday 2020 (and what they suggest for this year’s event) How leading brand marketers are planning for Black Friday 2021 An in-depth look at how technology, customer data, and automation play a key role in crafting a successful Black Friday marketing strategy A sneak peak into which engagement channels will be most impactful (and lucrative) this holiday season, according to the latest research How retailers can fully leverage online and offline experiences to ensure their event is a success Tips for engaging new buyers and turning them into loyal, lasting customers after Black Friday

---

### Driving Customer Loyalty in a Digital Era

> How will online shopping continue to grow? Will store openings follow previous purchasing patterns? And what kind of expectations can customers have in the future? As part of this report, SAP Emarsys and IMRG will provide insights into some of these challenges.

- Published: 2021-06-11
- Modified: 2021-06-11
- URL: https://emarsystest.com/learn/white-papers/driving-customer-loyalty-in-a-digital-era/
- Translation Priorities: Optional

What’s Inside The #1 way to truly understand your customers and how you can use this information to create personalized experiences for each one. Why customers will remain loyal and continue returning to your brand by simply identifying this one thing.  Ways to stay relevant to customers so you drive customer engagements and increase CLTV.   The true meaning of loyalty (and why it may not be what you’ve been told).  

---

### 15 Ways to Turn SAP Commerce Data into New Revenue Opportunities

> Learn 15 ways you can leverage your SAP commerce data to deliver more personalized engagement and realize new revenue opportunities on your commerce channels.

- Published: 2021-04-08
- Modified: 2023-10-21
- URL: https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/
- Translation Priorities: Optional

What’s Inside 15 of the most effective strategies for getting more customers to shop more often, and at higher values, on your commerce channels  Industry-proven solutions for quickly increasing purchase frequency, average order value, and units per transaction  Actionable methods for using all your commerce and sales channels to drive first-time purchases and that all-important, make-or-break second purchase Powerful optimization tips that can help you get the most out of your revenue-generating strategies Unlocking Revenue Across All Channels Retail is experiencing rapid transformation, and marketing across every channel is more important than ever. This puts pressure on marketers to not only effectively serve customers on any and all channels, but to also ensure that those channels are yielding revenue and accelerating growth. Get More Out of Your Data Today’s most successful brands have discovered that, by better leveraging the data they already have, they can drive business results. So how do you get the most of your data? This ebook offers 15 powerful but easy-to-implement strategies for turning your SAP Commerce data into new opportunities that bring in revenue for your business.  

---

### How to Retain Mobile App Users & Convert Them into Paying Subscribers

> This is how marketers can use their mobile app to retain more app users, convert them to subscribers, win them back, and even empower them to remain loyal. This eBook is full of actionable steps you and your team can use to increase mobile app retention and revenue.

- Published: 2021-03-24
- Modified: 2021-04-15
- URL: https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/
- Translation Priorities: Optional

What’s Inside 5 steps you must implement in order to connect with mobile app users and convert them into subscribers2 bonus steps that provide expert advice on further developing a mobile marketing strategy that customers wantReal-world examples that top mobile brands are using today Your mobile marketing strategy should allow you to create personalized connections with each and every mobile app user. Inside this ebook, you’ll discover how to connect all your data, create a lifecycle plan, measure and adjust outcomes on the fly, and much more. The Rise of Mobile Due to the pandemic last year, mobile app downloads rose 33%. Consumers spent 20% more on apps when compared to 2019. So how can you retain more of these app users and turn them into subscribers?   Your Data, and App User’s Journey Not only are you able to interact with uses within mobile, but you can unlock personalization across more channels to connect with users, retain them, convert them, and even win them back.

---

### The Marketer's Guide to First Party Data Led Advertising [Playbook]

> Find out how you can achieve the business outcomes of your brand and connect 1:1 with customers through the data you already have.

- Published: 2021-03-10
- Modified: 2023-02-07
- URL: https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/
- Translation Priorities: Optional

What’s Inside See how using first-party data led advertising yields better results than anonymized consumer insights.   Ways top brands across the world have leveraged their data in advertising tactics that increase customer lifetime value How to find and target customers who are ready to buy, using customer traits modeled from first-party data. The fastest way to extract meaningful data to achieve your business objectives. First-Party Data in Advertising The shift to using first-party data throughout all marketing channels is now unavoidable. Customers expect brands to have made the shift to privacy-centric strategies. SAP Emarsys has helped over 1,500 brands globally accelerate business outcomes by using their existing data to target and retain their best customers. Your Data Is a Goldmine  As third-party cookies are phased out, marketers must place first-party data at the heart of all marketing initiatives, from acquisition to loyalty. If you’d like to understand how to acquire and retain your best customers, using the data you already have, and without the need for additional IT support, then you don’t want to miss this playbook.    

---

### SAP Emarsys Valentine’s Day Research Report – Australia

> Get the latest research on Australian shoppers’ habits and attitudes toward Valentine’s Day in 2021, and what retailers might expect for other 2021 holiday shopping events.

- Published: 2021-02-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/white-papers/emarsys-valentines-day-research-report-australia/
- Translation Priorities: Optional

What’s Inside A breakdown of customer sentiment toward Valentine’s Day shopping (and why this year was different than any other)The most common concerns customers have about shopping online versus in-storeThe MOST important benefits customers expect from a brand’s loyalty program Which incentives drive first-time purchasesDetails on which product categories experienced growth... and more! In the wake of the 2020 pandemic, customer shopping habits and patterns changed, perhaps permanently. Likewise, the way brands engage and connect with their customers has changed. E-commerce has moved to the forefront, and the once clear lines between in-store and online shopping have blurred.   These shifts are most evident during holiday shopping seasons, which often serve as bellwethers for emerging trends and preferences. This year’s Valentine’s Day was no exception. In this research report from SAP Emarsys, you’ll get a glimpse of recent data related to Valentine’s Day 2021 shopping in Australia. You’ll learn how Australian consumers' holiday spend has increased, what motivates their purchase decisions, and more.  

---

### The State of Retail in 5 Charts

> Learn more about how rapid e-commerce growth in 2020 influenced customer buying trends and purchase patterns, and what retailers can expect for their industry going forward.

- Published: 2021-02-25
- Modified: 2021-02-25
- URL: https://emarsystest.com/learn/white-papers/the-state-of-retail-in-5-charts/
- Translation Priorities: Optional

What’s Inside Five charts that summarize online retail in 2020 The projected trajectory of online sales growth in 2021 based on recent dataA breakdown of five key product categories that are seeing major growth for online retailWhy small retailers in particular are seeing a boom in online sales growthWhat the rise of digital-first holiday shopping events means for retail going forward During 2020, we witnessed five years’ worth of e-commerce growth condensed into 12 months. This acceleration, driven by rapid changes in consumer trends and behaviors, forced retail and e-commerce brands to quickly adapt. Not only can we learn from these experiences, but we now have a wealth of data on digital shopping to help us plan for the future and forecast what’s on the horizon. In this SAP Emarsys + IMRG Report, Five Charts to Sum Up 2020 in Online Retail, you’ll get the latest data insights from IMRG showing significant buying trends and purchase patterns that emerged in 2020, along with expert perspectives to prepare you for future shopping seasons — not just in 2021, but in the years to follow.  

---

### SAP Emarsys x Google Survey Report — Australian Xmas Shopping Survey

> Get the latest research on Australian consumers’ habits and attitudes toward holiday shopping during the pandemic, and learn what retailers can expect for 2021.

- Published: 2021-02-09
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/white-papers/emarsys-x-google-survey-report-australian-xmas-shopping-survey/
- Translation Priorities: Optional

What’s Inside Recent research on Australian customers’ holiday shopping habits and attitudes, based on 800+ survey participantsEasy-to-digest, visualized breakdown of research based on age, gender, and geography Actionable insights to help retailers prepare for and adapt to 2021 shopping trends Last year’s pandemic had a major impact on the way customers shop, most notably during the  holiday season. As customers readily embraced digital channels, their expectations for stellar brand experiences and their attitudes toward shopping changed as well. Successful retailers were able to respond and adapt to these shifting demands.   In this SAP Emarsys x Google Australian Xmas Shopping Survey Report you’ll learn what motivated and influenced Australian customers’ holiday shopping decisions this past season, along with actionable insights to guide you toward delivering better customer experiences and accelerating business outcomes in 2021.

---

### 8 Retail Marketing Priorities for 2021

> Learn how marketers will generate superior brand experiences in 2021 inside the e-book — loaded with takeaways and key action items. Get the PDF!

- Published: 2021-01-11
- Modified: 2021-02-26
- URL: https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/
- Translation Priorities: Optional

What’s Inside 25+ priority actions and over 30 key stats you must know on changing shopper behaviorExpert analysis of the eight most lucrative areas of focus for marketing in 202115+ actionable quotes from leading retail marketers  Success in 2021 will require not only a shift in your strategy, but in your entire paradigm. Inside you’ll learn how to integrate data, manage content, and serve your customers with agility. This eBook is jam-packed with everything you need to make 2021 your most profitable year yet — and to recoup lost sales, revenue, and customers due to a rocky 2020. We’ve scoured the web and spoke with our clients and thought leaders to provide you all the information you need all in one place.

---

### Drive Repeat Purchases & Customer Loyalty: Post-Holiday Retail Playbook

> Learn 5 strategies to immediately retarget and re-engage new seasonal customers so they don’t defect. Download the ebook.

- Published: 2020-12-18
- Modified: 2021-05-11
- URL: https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/
- Translation Priorities: Optional

What’s Inside 5 actionable strategies to drive repeat purchases after the holidays3 mini case studies from brands using data to drive retentionTons of brand examples, emails, and templates for inspiration Re-engaging new contacts collected during the holidays is a can’t-miss opportunity to drive the revenue and customer growth you need to meet company-wide objectives. Because it’s 5x easier to retain a customer than to try and acquire a new one, providing special offers to existing customers will play a major role in retention. This playbook offers the five best ways to encourage first-time buyers to buy again and ultimately become lifetime brand advocates. Marketers Have a 27% Chance of Retaining 1st-Time Buyer What’s the plan to re-engage first-time digital buyers so they return not just once, but over and over? Cut through the noise of the busy online ecosystem with a calculated approach to customer engagement. Solve the One-Time Buyer Problem In 2020, Black Friday, Cyber Monday, and the entire holiday sales season — historically the most profitable time of the year for businesses — transpired mostly online. Learn to use precise segmentation, AI-powered personalization, re-subscription campaigns and more to inspire those first-time seasonal shoppers to come back and buy again and again.  

---

### Deliver Predictable, Profitable Results with Actionable AI

> Avoid siloed data and unoptimized tech stacks with a complete solution like the SAP Emarsys Customer Engagement Platform to accelerate business outcomes.

- Published: 2020-10-14
- Modified: 2021-04-01
- URL: https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/
- Translation Priorities: Optional

What’s Inside How top companies like Nike, BrandAlley, and City Beach use AI to drive revenue. Ways to improve conversion rates with built-in use cases, automation, and AI.  Reasons why an all-in-one solution might be your best choice. How to reduce customer churn with built-in 1:1 predictive segments. Ways to drive results within 60 to 90 days of implementation. Scaling 1:1 omnichannel AI recommendations and next-best actions for higher in-the-moment conversion. Methods of identifying revenue drivers with customer propensity modeling for product categories. Ways to increase engagement with 1:1 Send Time predictions. An All-in-One Platform with Built-In AI That Predicts Customer Behavior Brands that choose an integrated solution (like the SAP Emarsys Customer Engagement Platform) are 5x more likely to see a 25% increase in revenue. Marketer-friendly AI that continuously optimizes business results and scales personalization is why SAP Emarsys is a Leader in the Forrester CCCM Wave ’19, and why we deliver “more personalization across more channels than any other vendor. ”

---

### Why You’re 2.5x More Likely to Succeed with Omnichannel Retail

> Even though a global pandemic was unprecedented, it’s more important than ever for retailers to leverage an omnichannel strategy to accelerate business outcomes.

- Published: 2020-10-14
- Modified: 2021-03-04
- URL: https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/
- Translation Priorities: Optional

What’s Inside How Nike increased revenue generated by omnichannel automation campaigns  by more than 100%How aligning omnichannel retail strategies with business outcomes accelerates revenue growth The fastest way to deploy built-in retail use cases, to impact the business metrics that matter to you Omnichannel Is More Important than Ever Providing a valuable in-store experience at scale is difficult when only a small number of customers are allowed inside and more people are buying online. With built-in retail use cases and AI, SAP Emarsys enables retailers to scale personalization across all channels, faster, building lasting customer relationships, and driving average order value with every interaction.

---

### Accelerate Time to Value with Actionable E-Commerce Use Cases

> Shorten your time to market and achieve your business outcomes through the SAP Emarsys Customer Engagement Platform.

- Published: 2020-10-14
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/
- Translation Priorities: Optional

What’s Inside How Shape Republic increased revenue from automated campaigns by 71%.  The quickest way to impact the business metrics that matter to you. How to gain a faster time to market. Scaling 1:1 personalization through marketer-friendly AI. Driving CLTV through customer-centric personalization. How easily deployable use cases generate the business results you desire. Speed Up Your Time to Market According to Gartner, the SAP Emarsys Customer Engagement Platform “leverages a broad suite of customizable templates to meet the needs of both nontechnical and technical users and accelerate time to value for its clients. ” Brands that choose SAP Emarsys can rapidly produce their desired business outcomes with crowdsourced e-commerce use cases from top brands.

---

### Black Friday Report - Australia

- Published: 2020-10-09
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/black-friday-report-australia/
- Translation Priorities: Optional

What’s Inside In 2019, Black Friday and Cyber Monday yielded record-setting levels of engagement and revenue. Though the landscape has shifted  dramatically over the last half year, SAP Emarsys predicts that online digital engagement for 2020 will be higher than ever. The Coronavirus pandemic has altered marketing, retail, and business, but, not surprisingly, our customer data reveals record levels of brand engagement during lockdown. We also predict ad spend will go up during the holiday season and will result in more new customers buying for the first time – and this represents an opportunity to convert these buyers into loyal return customers for 2021 and beyond. As you parse through this original research, consider how your brand can capitalize on the explosion of online commerce during and after Black Friday.

---

### Predictable, Profitable Outcomes

> Learn how to improve customer engagement and maximize revenue and growth using the customer, product, and sales data you already have.

- Published: 2020-10-01
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/
- Translation Priorities: Optional

What’s Inside Why capturing and owning your own data leads to a more secure future for your retail business.  Tips for a more successful data technology implementation. How to create the kind of customer engagement that leads to more repeat purchases and profit.  Ways for discovering untapped business opportunities using your data. One vital key to making your 1:1 personalization scalable. The Future is All About Data Retail and e-commerce are evolving quickly. This makes it exceedingly difficult to gauge exactly what the future looks like for brands and their marketing teams. But all signs point to one clear point of differentiation: The brands that capture, own, and leverage data effectively will have the most marketing success and best business results. The brands that don’t... will fail. Deliver Predictable, Profitable Outcomes Using Your Data Today’s most successful retail and e-commerce marketers have a distinct advantage when it comes to delivering the predictable, profitable outcomes their organization demands: they’ve figured out how to improve customer engagement and unlock untapped business opportunities using data.

---

### Drive Measurable Outcomes with Omnichannel Retail

> Download this 2-page overview to see how to put your customers at the center of your omnichannel marketing strategy and accelerate digital transformation.

- Published: 2020-09-23
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/
- Translation Priorities: Optional

In this quick 2-page brochure, you’ll see: Our 90-day implementation plan to get your omnichannel strategy driving revenue ASAP The real business outcomes Puma and Cue Clothing Co. drove with omnichannel retail The biggest challenges (and the solutions) retailers face in achieving omnichannel What does omnichannel retail mean? Unify customer, product, and sales data from every source into a single platform built specifically for retailers.   Step into the future with true omnichannel marketing. Scale engagement and maximize business outcomes in days, not months. Benefits of omnichannel retail Use AI to continuously optimize ROMI Eliminate business and data silos Boost retention and long-term CLV Identify anonymous customers Scale personalization across touchpoints How we help Using crowd-sourced strategies, templates, and campaigns from across your industry, we pull data from more than 5 billion customers so you can create omnichannel experiences  that drive value.  

---

### Reinventing Retail Quick Guide | Vol. 3

> The ability to seamlessly move in-store customers to your e-commerce store is essential for driving growth and revenue, and maximizing CLTV. Learn more.

- Published: 2020-09-18
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-vol/
- Translation Priorities: Optional

What’s Inside Insights from leading retail brands successfully using an omnichannel strategy to accelerate business outcomes, including: Tupperware National Tiles Salling Group Cue Clothing Co. How to maintain engagement with customers and continue driving sales during economic uncertainty. What to do if your physical stores are restricted in occupancy or shut down. A real-world example of how Cue Clothing Co. used offline-to-online engagement, and developed a customer-centric, omnichannel approach. Engagement Continuity in Times of Uncertainty 2020 has shown us the impact of store closures, and how your brick-and-mortar locations are most vulnerable during times of uncertainty. But we’ve also seen how resilient (and lucrative) online shopping can be, particularly when in-store shopping is not an option. That’s why offline-to-online engagement is so critical. Moving In-Store Customers Online Is Key to Your Omnichannel Strategy In this quick guide, learn about the importance of seamlessly moving in-store customers to your e-commerce store. This fluidity is vital for ensuring your brand's ability to maintain continuous, omnichannel customer engagement and accelerate business outcomes. Hear how leading brands achieved a truly omnichannel strategy.

---

### The Time for E-Commerce- First Has Arrived

> To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook.

- Published: 2020-09-09
- Modified: 2020-09-09
- URL: https://emarsystest.com/learn/white-papers/the-time-for-e-commerce-first-has-arrived/
- Translation Priorities: Optional

What’s Inside How top companies like Nike, LuluLemon, and IKEA used e-commerce to connect with customers during the pandemic. Why e-commerce has exploded over the past few months. A list of top-selling trends and products by region and country. Reasons why customers may continue buying online instead of buying in-store. Why most generations are buying more online than previously forecasted. Ways you can track a daily e-commerce chart to see how well e-commerce performs as retailers around the world begin opening. Why it’s not too late to discuss a digital strategy with your company. Why the Shift to E-Commerce Was Accelerated by COVID-19 The Coronavirus pandemic was unprecedented. No one predicted it. Yet many retailers were ready because they had a digital strategy in place. Look inside the whitepaper to see how you can be prepared by laying the foundations for your e-commerce plan.

---

### Reinventing Retail Quick Guide | Vol. 2

> Learn why driving your online customers into your retail store is essential for omnichannel customer engagement and better business outcomes.

- Published: 2020-08-28
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume/
- Translation Priorities: Optional

What’s Inside Powerful insights from retail brands successfully using an omnichannel strategy to accelerate business outcomes, including:New BalanceCity BeachOutlet CityToolstation... and more Why customers are excited for in-store shopping experiencesReasons you must embrace “ROPO” (research online, pick up in-store) How to increase profit through a “click-and-collect” optionWays to drive customer engagement through pivotal marketing use cases  Customers Demand Seamless Shopping Experiences While stores were closed down the past several months, many brands acquired new and first-time buyers through their online channels. Some of these customers now want to shop in your stores. For true omnichannel customer engagement, new customers should be able to seamlessly move between your online and offline stores to continue engaging with your brand. Bringing Online Customers In-Store Is Key to Your Omnichannel Strategy In this quick guide ebook, you’ll learn about the importance of driving your online customers offline and into your stores. This is critical in advancing a customer’s journey with your brand, and unlocking engagement opportunities that accelerate business outcomes. You'll hear from leading brands as they share their insights on omnichannel strategy.  

---

### Reinventing Retail Quick Guide | Vol. 1

> Learn why identifying customers in-store is essential for retail brands that want to deliver omnichannel customer engagement and drive business results.

- Published: 2020-08-18
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume-one/
- Translation Priorities: Optional

What’s Inside Powerful insights from retail brands successfully using an omnichannel strategy to accelerate business outcomes, including:PumaSportsdirect. comCue Clothing Co.  City Beach Reiss... and more Why identifying customers leads to greater efficiency of your marketing content. How identification helps optimize your marketing budget (and keep your company profitable). Types of customer information required for true 1:1 personalization (HINT: a name is not enough). The role that in-store identification plays in customer retention. Your Marketing Efforts Depend on Identification Nearly every marketing use case you want to deploy, or communication you want to send to your customers, depends on identification. If you don’t know who your customers are, it’s very difficult to  deliver true 1:1 personalization.   Identifying customers is one of the most important tasks you face as a marketer.   Identifying Customers In-Store Is Key to Your Omnichannel Strategy Changes in consumer shopping trends during the pandemic show that e-commerce and online retail channels are here to stay. To succeed, your brand must be able to deliver customer experiences online and offline — true omnichannel customer engagement. This starts with identifying more customers at the store level.   In this quick guide ebook, you’ll learn more about the role that identifying customers plays when it comes to accelerating your brand’s omnichannel strategy in the next phase of retail. You’ll also hear from leading brands as they share their successful use of an omnichannel strategy.  

---

### Reinventing Retail 3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail

> To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook.

- Published: 2020-07-27
- Modified: 2022-04-08
- URL: https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/
- Translation Priorities: Optional

What’s Inside First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including:Cue Clothing Co.  City Beach NikePumaTupperware ... and moreHow brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget). Steps your brand can take to drive your growing base of online customers into your brick-and-mortar stores.  How to create personalized omnichannel experiences for your customers so they can move seamlessly from offline to online. Retail suffered a shock COVID-19 shocked the retail industry. Many businesses felt the pain. Physical stores closed, economies were in turmoil, and as a result, revenue plummeted.   Nations are now returning to normalcy, and businesses worldwide are beginning the recovery process. Brands need an omnichannel strategy to thrive in the next phase of retail During COVID-19, the spike in e-commerce showed how critical a brand’s digital strategy is for engaging customers online. But store closures were a reminder of how vital brick-and-mortar locations are for growth and revenue.   Going forward, brands must be able to seamlessly engage customers online and offline. They will need a complete omnichannel strategy to accelerate business outcomes.   In this ebook, you’ll learn the 3 essentials required for accelerating your brand’s omnichannel strategy in the next phase of retail. You’ll also hear from leading brands as they share their successful use of an omnichannel strategy.  

---

### 4 Pillars of Personalization

> Personalization is a growing expectation from customers. Hear from top brands who successfully use 1:1 marketing to increase customer loyalty and drive business results.

- Published: 2020-07-01
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/
- Translation Priorities: Optional

What’s Inside First-hand insights from brands successfully using true 1:1 personalization to accelerate business outcomes, including:Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders Why your brand benefits from taking a conversational approach to marketing. How brands achieve greater business results by thinking like a consumer first, and marketers secondThe importance of data (and the three rules brands must follow in order to get quality, actionable data from customers)Why it’s essential to have a customer engagement platform that keeps customers at the forefront of everything you do as a marketer Personalization is a customer expectation Personalization isn’t a novel marketing strategy; it’s now a customer expectation. If you’re not delivering true 1:1 personalized experiences to customers, your competitors will.   With COVID-19 having such a drastic impact on the lifestyles and shopping habits of consumers, there is now an even greater demand for brands to understand and meet customers’ needs. This means: Adopting 1:1 personalized marketing for your brand’s digital strategy is critical. Brands that use 1:1 marketing successfully know the 4 Pillars of Personalization Retail and e-commerce brands who are driving business results by delivering true 1:1 omnichannel personalized experiences to customers have discovered there are 4 Pillars of Personalization. In this ebook, you’ll hear insights from... Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders  These brands discuss how they followed the 4 Pillars of Personalization, and as a result, built trusted, loyal, and lasting relationships with their customers while accelerating business outcomes for their organization.   

---

### 5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook]

> Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19.

- Published: 2020-06-30
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/
- Translation Priorities: Optional

What’s Inside First-hand insights from brands successfully using digital marketing to accelerate business outcomes, including:Cue Clothing Co. Brand Alley World RemiteBagsRuntastic City Beach Why now, more than ever, brands must unify their customer data to gain a single view of the customer  How brands benefit from focusing on customer lifecycle marketingWhy engaging customers at every single touchpoint matters (even when true omnichannel marketing isn’t an option)Why delivering 1:1 personalized  customer experiences is critical for building customer loyaltyTips for aligning your objectives to digital-led strategies and tactics that drive resultsFirst-hand insights from brands Traditional retail will never be the same Even before the onset of COVID-19, long-established retail models were being challenged. But the threat of the virus delivered the final blow as many countries were forced into nationwide lockdowns. Nearly all retailers (save for a select few) have had to close their doors, eliminating an important customer touchpoint, not to mention losing their in-store revenue. The result: Traditional retail, as we knew it, is forever changed. Brands that responded to COVID-19 with a digital-led strategy are still driving business results The good news: Retail brands that have prioritized or completely shifted to a digital-led strategy are still delivering engaging customer experiences and still driving business results. But for those brands still accustomed to the old ways of retail, or those just now transitioning, what does a successful digital-led strategy require? In this ebook, we share with you the 5 ingredients of a digital-led strategy that helps brands drive business results. Inside, clients such as... ...

---

### 15 Ways to Increase Revenue with Your E-Commerce Data

> Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data.

- Published: 2020-06-30
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/
- Translation Priorities: Optional

What’s Inside ● How to leverage one of the best channels to increase repeat purchases. ● Ways you can enhance your customers’ experience so they purchase more. ● Useful examples and tactics you can use right away to convert prospects into buyers.   You can find many more tactics inside the ebook. Increase Repeat Purchases Acquiring new buyers is 5x more expensive than re-engaging current customers. The good news is that a customer who makes a second purchase is 53% likely to make a third purchase. And if a third purchase is made, there’s a 64% chance the customer will make a fourth purchase. Since 80% of a brand’s revenue comes from 20% of customers, retaining and re-engaging your most active customers will lead to better business results. Tactics You Can Immediately Implement Inside the ebook you’ll find 15 different tactics you can use to encourage customers to continue buying from you. Are you ready for this ebook? Download it right away to see the tactics, implement them, and see how you can put your team’s repetitive marketing tasks on autopilot.

---

### Unlock Marketing Opportunities from your Magento 2 Data

> Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth.

- Published: 2020-06-30
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/
- Translation Priorities: Optional

What’s Inside How AI marketing automation accelerates time to value and supports your business growth. A way you can automatically predict the future value of each customer. The quickest way you can increase your Customer Lifetime Value without spending months on integrating a new piece of marketing technology.   Scale Your Business Marketing technology is the one thing a brand can use to keep pace with competitors. But adding more technology to your tech stack comes with the problem of managing it all. This overwhelms marketers and forces them to focus on multiple manual, repetitive tasks and pulls them away from the profitable, creative work they are there to perform. The good news is that with your Magento 2 store, you can automate repetitive tasks and even see a prediction of the future value of each customer while saving you and your team hours. Grow Your Company with Loyalty Loyalty matters now more than ever. In fact, loyal customers spend 67% more on products and services than new customers. Download the whitepaper to find out how you can quickly launch a loyalty program for your Magento 2 store and increase your CLTV (Customer Lifetime Value). Paul Martin, Online and SEO Marketers | Axminister Tools & Machinery "SAP Emarsys came to us with an untapped revenue opportunity. Using our customer purchases and product insights, they found hundreds of replenishable products. Addressing these replenishment use cases are predicted to generate over £300k in the following 60 days. "

---

### Unlock Marketing Opportunities from your Shopify Plus Data

> Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth.

- Published: 2020-06-30
- Modified: 2021-03-01
- URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/
- Translation Priorities: Optional

What’s Inside How AI marketing automation accelerates time to value and supports your business growth. A way you can automatically predict the future value of each customer. The quickest way you can increase your Customer Lifetime Value without spending months on integrating a new piece of marketing technology.   Scale Your Business Marketing technology is the one thing a brand can use to keep pace with competitors. But adding more technology to your tech stack comes with the problem of managing it all. This overwhelms marketers and forces them to focus on multiple manual, repetitive tasks and pulls them away from the profitable, creative work they are there to perform. The good news is that with your Shopify Plus store, you can automate repetitive tasks and even see a prediction of the future value of each customer while saving you and your team hours. Grow Your Company with Loyalty Loyalty matters now more than ever. In fact, loyal customers spend 67% more on products and services than new customers.  Download the whitepaper to find out how you can quickly launch a loyalty program for your Shopify Plus store and increase your CLTV (Customer Lifetime Value). Dominique Moretti, Email Marketing Lead | Tiger Mist "We wanted a platform we could grow with, instead of grow out of, and we needed the ability to personalise communications according to our customers’ specific content and channel preferences, while also considering their lifecycle stage with us.

---

### 15 Ways to Increase Revenue with Your Magento 2 Data

> Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data.

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/
- Translation Priorities: Optional

What’s Inside How to leverage urgency to increase purchase frequency. Several ways you can increase your volume of first-time buyers. The best time to use a coupon, and when you shouldn’t as it may cause a perceived lower-quality brand. Increase Repeat Purchases Did you know that 20% of customers provide 80% of the revenue? To gain better business results, it’s vital that you re-engage and retain your most active customers.   Here something eye-opening, customers who make a second purchase are 53% likely to purchase a third time. And those who make a third purchase are 64% likely to make a fourth purchase. Grow Your Company Most marketers have a tech stack that includes several tools such as an EMP (Email Marketing Platform), CRM, customer service software, an SMS platform, and much more.   All these databases are siloed from one another. Find out how you can connect all your Magento 2 data to deliver predictable, profitable outcomes, and build lasting customer relationships.

---

### 5 Steps to Artificial Intelligence Marketing Adoption

> AI marketing adoption is more important than ever! Explore this 5-step playbook for effective artificial intelligence implementation and setup.

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/enterprise-ai-adoption/
- Translation Priorities: Optional

What’s Inside Why venture capitalists have invested $5B into 1,400+ AI tech vendorsThe right reasons to adopt AI and the easiest way to research optionsGet buy-in from the C-suite and select a partnerHow to implement AI across your marketing — including specifics on our process and time tableRealistic expectation-setting for results and driving long-term value Get started with AI AI adoption can seem daunting. Between researching options, going through an often exhausting RFP process, and ultimately implementing, integrating, and setting up campaigns... it’s easy to see why some marketers would just rather not. 90% of marketers are already using AI to improve the customer journey and deliver more compelling experiences, according to a recent survey. It’s more important than ever to get started with AI now. The majority of CMOs plan to add AI and machine learning to their strategy over the next three years. The 5 steps to enterprise AI adoption are: Ask the right questionsInvestigate solutionsSubmit RFPs and see demosImplement and set upScale and grow

---

### 15 Ways to Increase Revenue with Shopify Plus Data and Reporting

> Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data.

- Published: 2020-06-30
- Modified: 2023-10-21
- URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/
- Translation Priorities: Optional

What’s Inside How to increase your number of second purchases. Several methods to increase your Average Order Value (AOV). Multiple tactics and examples you can leverage to turn prospects into buyers. There’s much more inside the eBook. Gain Repeat Purchases Did you know it’s 5x more expensive to acquire new customers than re-engaging the ones you already have?  In fact, customers who purchase a second time are 53% likely to make a third purchase. If that customer makes a third purchase, they’re 64% likely to make a fourth. Your most valuable customers are those who’ve purchased more than once. Because of this, it’s vital for your brand to retain and re-engage these active customers. Tactics You Can Implement Right Away To create the best experience for your customers, there are 15 different tactics you can use right away, inside your e-commerce store, to encourage customers to continue buying from you. Download the eBook to gain access to all these tactics and find out how you can automate your team’s repetitive marketing tasks to save time, freeing you to focus on growth.

---

### 5 Growth Strategies to Attract Customers This Holiday Season

> Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle.

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/
- Translation Priorities: Optional

This playbook explores five data-driven strategies that increase revenue and customer growth during the busy holiday season. Chapter 1 looks at proven ways to optimize your holiday acquisition efforts. Chapter 2 tackles the challenge of getting customers who bought from you only once to come back and buy again. Chapter 3 explores increasing holiday revenue by making small changes in AOV. Chapter 4 dives into holiday customer retention tactics. Chapter 5 rallies around retail and discusses how to drive brick-and-mortar sales. A Holiday Week Can Produce 3-4X the Revenue of a Regular Week, but It’s Not Easy From an overemphasis on pursuing leads and offering blanket discounts to the real-time difficulties of capturing data and tracking changes in shopping habits, marketers struggle to overcome tough obstacles during the holiday shopping season. When budgets are tight and resources are overwhelmed, marketers have only one option: leverage data-driven technology to optimize holiday campaigns. Little Strategic Changes Can Deliver Huge Holiday Results This playbook is designed to help marketers successfully navigate and achieve growth during the turbulent year-end holidays — and you don’t have to reinvent the wheel. For example, a small tweak in your “Increase AOV” strategy can earn your brand significant increases in revenue. The five strategies (each with a set of tactics) outlined in this playbook have been proven to drive long-term business growth throughout the holidays.

---

### Creating Real Brand Advocates through Loyalty Programs

> Find out what marketers get wrong about customer loyalty and how you can course correct to save your company a hefty amount of money.

- Published: 2020-06-30
- Modified: 2021-01-21
- URL: https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/
- Translation Priorities: Optional

What’s Inside Find out what marketers get wrong about customer loyalty and how you can course correct to save your company a hefty amount of money. The fastest way to create word-of-mouth marketing through your loyalty program. How you can stop fretting over a loyalty plan and instead leverage customer data right away to increase customer LTV. Is Customer Loyalty Really that Important? Since it’s 5x easier to retain a customer than acquire a new one, a customer loyalty program allows your company to keep customers instead of watching them flock to your competitors. US brands lose around $137 billion every year when dissatisfied customers buy from the competition. Bypass These Mistakes to Keep Customers Happy and Engaged in Your Loyalty Program Did you know 75% of loyalty programs fail within two years of launching? Customers expect a certain level of treatment, but if a marketing team can’t deliver, customers may leave forever. Download the whitepaper and find out how you can create an effective loyalty plan and generate more customers.

---

### Time-To-Value

> Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment.

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/time-to-value/
- Translation Priorities: Optional

Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. What “time to value” is and how it impacts company objectives. Automation and AI can significantly shorten time to value and grow revenue faster. Activate Solutions Faster to Realize Growth in Days, not Months Up to now, marketing platforms have been designed to come to you empty. There’s no data inside. Everything you’ll need to make it work, you and your marketing team will enter yourselves, and that takes precious time. But what if you could activate solutions on the first day out of implementation? Over the 90-day timeframe it takes most brands to build and launch solutions, you could already have three months’ worth of results. You Need a Platform with Ready-to-Activate Industry-Specific Solutions You don’t have to be a data scientist to gain traction in a digital world. You don’t have to know everything about a piece of tech to get results. In fact, time to value happens faster when you have a marketing platform that runs on AI and can automate hundreds of campaigns and millions of interactions. This free whitepaper takes a look at how a marketing platform with built-in, industry-specific solutions reduces time to value (T2V), which in turn allows you to automate time- and resource-consuming tasks and bring to market new campaigns quicker and more effectively.

---

### How AI is Driving E-Commerce Impact

- Published: 2020-06-30
- Modified: 2021-05-21
- URL: https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/
- Translation Priorities: Optional

Predict Customer Lifetime Value (CLTV), buying probability, and quarterly revenueUnderstand which customers and segments are likely to churn and deliver content most likely to resonate with eachGet in front of customers by automating the execution of next-best offers, 1-to-1 content, and individualized incentives at scale 85% of marketers say AI will have “significant impact” on the marketing industry in the next five years. Artificial Intelligence marketing unearths new revenue streams, identifies unseen segments worth pursuing, and identifies content/offers likely to resonate with those segments. Without AI, marketers don’t even know what they don’t know. Learn more about how AI is helping online retailers like BrandAlley completely revolutionize their marketing Reactionary marketing is the unfortunate reality for too many marketers today. Beholden by pressure to perform, disparate pieces of tech to manage, and an inability to prove the value of adopting a unified, AI-driven solution, marketers are stuck in a virtual hamster wheel of business as usual. Artificial intelligence is a game-changing enabling technology that can rectify all of these issues in one fell swoop — it’s as close to a silver bullet as it gets.

---

### How to Keep Customers for Life

- Published: 2020-06-30
- Modified: 2020-08-31
- URL: https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/
- Translation Priorities: Optional

Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online retailers truly understand the customer lifetime value, they will not be able to direct marketing budget in an optimized way or drive lifecycle marketing towards these larger strategic goals. This is why the single customer view (SCV) is so vital. Recent developments in the e-commerce landscape create both opportunities and challenges for retailers and marketers. Now, more than ever before, there are countless sources from which to create a SCV, and this can be dynamic. SCV and persona modelling have practical uses for predicting future behavior. Through machine learning, retailers can then deliver more valuable, targeted messages at scale. This whitepaper dispels some of the myths about digital marketing in the era of the changing consumer and helps retailers understand the true value of the single customer view and how to leverage this for real growth and competitive advantage. In this whitepaper you’ll learn more about: Data optimization, personalization, and software gapsThe top trends for 2019How City Beach transformed their strategy with SAP Emarsys

---

### The Omnichannel Marketer’s Growth Roadmap

- Published: 2020-06-30
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/
- Translation Priorities: Optional

Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: How email can serve as the foundation of your omnichannel marketing strategy How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence

---

### 5×5 2019: 5 Marketing Predictions for the Next 5 Years

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/
- Translation Priorities: Optional

If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years should be a wild ride. Our goal is to ensure that you don’t get left behind as these changes occur and the digital landscape continues to shift. There has been rapid technology growth, and it’s profoundly impacting marketers. We know that human-driven personalization does not scale. Just as machine learning has made it easier for marketers to deal with mountains of data, technologies are being developed and leveraged right now that will further help marketers and customers engage in a mutually beneficial way. It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel marketing. Voice re-emerges as a distinct channel and internet interface. All marketing will be done in real time. Download our whitepaper today to learn more about the digital marketing trends that we believe will play a major role in the industry for the next 5 years.

---

### Rethinking Your Tech Stack: A Marketer’s Assessment

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/tech-stack-assessment/
- Translation Priorities: Optional

The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue to use multiple solutions to handle narrow, singular tasks. When these various tools all become intermixed as part of one, concocted hodgepodge, serious issues can arise that threaten more than just a disjointed customer experience. Did you know that: Most marketers use 6-10 different tools on a daily basis60% of many marketing budgets go towards integrating and maintaining multiple technologies80% of employees admit to use unvetted software at work Learn if you’re putting your business at risk, and take this interactive assessment to see where you... “stack”... up, and learn what steps you can take to start reducing the amount of tools you’re using in your day-to-day work.

---

### What Dangers Are Lurking in Your Tech Stack?

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/
- Translation Priorities: Optional

For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets. But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk. In this whitepaper, we’ll discuss: What tech stacks are, how they came to be, and why you should be cautiousThe downside of a giant tech stackWhat Shadow IT is and how it relates to your tech stackWhat marketers can do to align business goals with their technology Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology.

---

### How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In

- Published: 2020-06-30
- Modified: 2023-01-04
- URL: https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/
- Translation Priorities: Optional

If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just the warm weather campaigns you already have underway. It’s time to look ahead toward the winter months because the most lucrative time of the year – the Q4 holiday season – is only a few months away. We reached out to 10 e-commerce marketing experts to bring you exclusive and insightful tips, tricks, and hacks to help you absolutely smash this upcoming holiday season and drive more sales than ever. Get exclusive insights from experts including: Mike Kaput, Director, Marketing Artificial Intelligence Institute William Harris, E-commerce Expert, Founder, & CEO, Elumynt Michael Brenner, Keynote Speaker, Author, and CEO, Marketing Insider Group Andy Crestodina, Strategic Director, Orbit Media Studios Download the eBook now to learn more about how you can dominate the holiday season.

---

### The Omnichannel Marketer’s Holiday Domination Guide

- Published: 2020-06-30
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/
- Translation Priorities: Optional

As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help. This guide will identify those challenges and translate them into an effective omnichannel marketing strategy that will engage customers and win their holiday business. We’ll look at: When to start planning for the 2018 holidays. Results and insights from holidays past. Leveraging technology to deliver 1:1 personalization. Establishing a personalized, consistent brand experience. Download the guide now to learn more about revolutionizing your role and dominating the holiday season.

---

### 4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule]

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/
- Translation Priorities: Optional

With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email sits at the core of many of these successful strategies. In this printable, we cover the four emails marketers should set up and test prior to their holiday campaign launch. We also provide an outline for how often marketers should review and refine their campaigns throughout the year. Download this printable for advice that has, on average, helped marketers: Generate 4x more opens with Welcome emails. Achieve 80% higher open rates with Browse Abandon emails. Average a 44% open rate with Abandoned Cart emails. Increase retention of existing customers with Win-back emails. Reach greater overall email success through regular email campaign review and maintenance. Download this printable to start preparing for the holiday season now.  

---

### 5×5 2018: 5 Marketing Predictions for the Next 5 Years

- Published: 2020-06-30
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/
- Translation Priorities: Optional

Before the digital age, the biggest and best brands had just that — a brand, over which they had complete control. Today, a brand gets its power not from an agency, but from the data it collects and how it uses it to serve its customers. Customers now expect data-driven, personalized experiences, and they want to be the ones in control of how brands use their data — and this rapid change shows no signs of stopping. With the future focusing on data-driven marketing, it’s time to look at what digital marketing trends we can expect to see in the next 5 years. In this whitepaper, we’ll explore how: First-party data will emerge as the single most valuable asset. Customers will demand full control of their personal data. Location data will become the most accurate indicator of not just where, but who we as customers are. Companies will emerge to broker data that will teach machines algorithms. Augmented reality will become a common way to interact, especially while shopping. Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years.

---

### Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/
- Translation Priorities: Optional

This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are driving the market forward and best practices for marketers interested in putting AI to work. Key Findings: Investment in AI is high, but large-scale adoption is slow. Pre-packaged API’s & open-sourced software is helping adoption. AI technologies are starting to show real promise, though there is much hype and confusion in the marketplace. Agencies & consultants are beefing up their technical knowledge & resource to keep up with the market.

---

### How to Lead Your Boss to AI Marketing

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/
- Translation Priorities: Optional

With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And what can you do push your company across the AI threshold? Address misconceptions your VPs and C-level leaders may have about AI-enabled technology with this free guide that offers tactical advice on how to approach them to recommend AI marketing for your company. With the guide, you’ll uncover: Misconceptions about AI-powered technology. Fears the C-suite has about AI. The business impact of AI implementation. Reviving strategic and creative marketing. Specific talking points to get your boss on-board. Download the guide now to learn how to approach your bosses the right way about an AI marketing solution.

---

### Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/
- Translation Priorities: Optional

Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leaders to adopt them? Download this commissioned study, conducted by Forrester Consulting on behalf of SAP Emarsys, to learn more about AI marketing readiness in retail and e-commerce! Highlights from the study: Only 52% of retailers said they’re able to manage real-time customer interactions. 86% believe that AI will allow marketing to become more efficient & effective. 78% said their spend on AI marketing technologies will increase by at least 5% over the next 12 months. Countries surveyed: US (42%), UK (15%), Germany (14%), France (14%), Australia (15%)

---

### Beat the Spam Trap: Understanding Email Deliverability

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/
- Translation Priorities: Optional

For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and for good reason. How sure are you that your emails are making it to the inboxes? This ebook shows you how to improve your email deliverability with actionable information on key topics including: What you need to know about deliverabilityHow Sender Scores and Sender Domains impact your deliverabilityThe importance of your brand’s sender reputationTips to improve email quality and avoid spam filters

---

### Marketer + Machine: The Empowered Marketing Revolution

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/
- Translation Priorities: Optional

Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding to this pressure is the issue of data, it can easily become an obstacle to sift, analyze, interpret, and use. Don’t feel weighed down, empower yourself, be part of the revolution. This eBook explores issues plaguing the modern marketer, and the technology and tactics that are revolutionizing the role of the marketer. We’ll take a look at: Problems marketers face in today’s competitive landscapeHow marketers can empower themselves with technologyWhat are Artificial Intelligence Marketing, Incentive Recommendations, and Omnichannel Marketing and how can a marketer use them to achieve new levels of success

---

### Live Email Content

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/live-email-content/
- Translation Priorities: Optional

Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and actionable to the end customer. In this white paper, we’ll take a look how Open Time Content (OTC) can help your travel brand stand out by exploring: Overcoming the limitations of traditional emails, such as static messages with outdated informationNew tools marketers can use to provide current information to travelers before, during, and after their trips – through a single emailHow marketers can use email in a whole new way, regardless of where or when they open the message. Get your copy today

---

### Are You Prepared for a Mobile-First World?

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/
- Translation Priorities: Optional

Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world? If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete in the mobile circle, you become a little less relevant among your customers. Here’s what we’ll cover in this eBook: Why retailers should have a strategy to accommodate the monstrous growth of mobile sales. Mobile consumer data from Black Friday 2016 and what it means for retailers in 2017. Mobile marketing musts that are no longer optional, including in-app messaging, push notifications and SMS messaging.

---

### Understanding the Customer Journey in Asia Pacific

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/
- Translation Priorities: Optional

Key Findings: Only 1 in 10 have a well developed strategy66% of companies heavily rely on email dataMobile strategies are lacking maturityCompanies are struggling to keep up with mobile Countries covered: Austraila, China, Hong Kong, India, Indonesia, Malaysia, Singapore This report is free of charge for you to download now.

---

### Personalize Your Incentive Strategy

> Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales.

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/
- Translation Priorities: Optional

The artificial intelligence revolution is upon us. Advanced machine learning algorithms are being built into AI marketing solutions so Marketers can foster a more personalized incentive strategy at scale. Learn how to deliver the best discount for each individual based on shopping history, buying behavior, browsing, and past engagement.   In this whitepaper, we’ll cover: Common Challenges with Incentive StrategiesHow to Build AI Into Your Existing StrategyModel for Buying ProbabilityPredicting Cart ValueThe Science Behind the SolutionKey Solutions and Benefits Download the whitepaper to learn how artificial intelligence helps scale the delivery of personalized incentives to all of your contacts and drive sales.

---

### The Bridge Between Data and Personalization

- Published: 2020-06-30
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/
- Translation Priorities: Optional

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over. While there is an abundance of information available to marketers, there’s often just not enough time to make proper use of it. In this whitepaper, we look at the many challenges and opportunities that marketers are presented with when it comes to artificial intelligence. Here’s what we’ll cover: Bridging the Marketing Gap with Artificial Intelligence: Marketers face challenges when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data and then apply the results to optimize marketing efforts. As a result, they remain unable to reach the level of personalization consumers are growing to expect. Revolutionizing the Marketer’s Role: Today’s marketers are overworked, and facing incredible pressure to both deliver exceptional customer experiences, and drive revenue. Professionals who pursued careers in marketing to create and strategize are now spending their days battling with complex technology, statistical analytics, and fighting to show how they are driving return on marketing investment. AI-Driven Product Recommendations: Artificial intelligence solutions are being built to take over most of the tedious and time-consuming tasks that marketers struggle with on a regular basis. Personalized product recommendations are a good real-world example of how AI benefits marketers. AI-Powered Incentive Recommendations: Incentives are notoriously challenging...

---

### Omnichannel Marketing Automation

- Published: 2020-06-30
- Modified: 2023-10-12
- URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/
- Translation Priorities: Optional

Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have already experienced omnichannel successes. Understanding the value of these unique tactics will help when applying them to the customer journey. Here are just some of the topics marketers must consider in today’s omnichannel landscape: What is omnichannel marketing? Why is it important to automate omnichannel marketing? Omnichannel marketing and the customer journey. 3 key stages of a successful omnichannel marketing strategy. Examples of successful omnichannel strategies. Building an effective, automated, omnichannel marketing program.

---

### Retention Marketing is All About the Customer

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/
- Translation Priorities: Optional

Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy. This guide highlights: The Customer Data Landscape. Available Marketing Technologies. The New Potential of Advertising. The Advertising Power of CRM Data. Advantages of People-Based Advertising. E-Commerce Use Cases.

---

### 5 E-Commerce Marketing Predictions for the Next 5 Years

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/
- Translation Priorities: Optional

The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and needs. Marketers and retailers alike have learned that if they don’t adapt to the changing times, they risk losing valuable clients and customers. To stay ahead of the curve in the coming years, marketers must look to, and understand, the changing e-commerce landscape. This guide highlights five of the biggest trends marketers and retailers should expect to see, and how they should adjust their strategies. Online to offline (O2O), omnichannel marketing. “Mobile-Only” vs. “Mobile-First” strategies. Social commerce and the importance of Facebook Money. Email as one of the largest transaction platforms on Earth. “Neural networks” vs. “human capacity” for personalization.

---

### Digital Requires an OmniChannel Retail Strategy

- Published: 2020-06-30
- Modified: 2021-01-12
- URL: https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/
- Translation Priorities: Optional

To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels, or lose them. Digitally transformed channels are growing in number and complexity, and at the same time consumer expectations are increasing. The paradox of “intimacy at scale” creates new requirements for retail marketing and enabling technologies. Proliferating channels, touchpoints, devices, and digital identities raise data management challenges that legacy marketing systems cannot handle. Download this Technology Spotlight today to find out how you can achieve the agility, scalability, stability, and security of cloud deployment & marketing automation to reinforce customer retention.

---

### The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/
- Translation Priorities: Optional

Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is important that you choose a marketing automation tool that will enable you to meet your KPI’s. This report will help you: Choose the right marketing automation tool for your company’s needsFormulate the questions and criteria that you should be asking as a marketing decision-makerUnderstand why SAP Emarsys was profiled among the ‘Featured Innovative Solutions’ in marketing automation Find out more by downloading The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report.

---

### SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management

- Published: 2020-06-30
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/
- Translation Priorities: Optional

The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how they stack up. In this report, you will: See why CCCM is shedding its direct marketing lineageLearn why B2C marketing pros rely on CCCM to drive customer interactionsGain an understanding of the leading solutions that combine systems of insight and engagement Download the report today to find out why SAP Emarsys was cited as a Strong Performer.

---

### Adapting to the pace of omnichannel commerce

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/
- Translation Priorities: Optional

For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more. The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations. Through omnichannel digital strategies, companies such as Amazon continue to raise the bar around convenience, customer retention, and fulfilment.  SMBs have not only recognized this, but in 2016, they are seeking to further adapt the way they operate to suit the omnichannel paradigm. In conjunction with SAP Emarsys, WBR Digital take a deeper look into how SMBs are adapting to the pace of omnichannel commerce.

---

### Does marketing automation work for B2C marketers?

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/
- Translation Priorities: Optional

B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and existing clients without requiring more of your time.

---

### Email optimization for smartphones

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/
- Translation Priorities: Optional

If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and people can access their email from anywhere? Will you need a different strategy for email optimization on smartphones to increase open and clickthrough rates? Download this guide to learn more about email marketing best practices on smartphones for increased conversions for your business.

---

### ERFM: The new science of segmentation

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/
- Translation Priorities: Optional

Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big data for personalized customer engagement. In order to succeed in online CRM you have to measure and understand engagement. That’s where ERFM comes in. This quick guide to ERFM segmentation will introduce you to a new approach to segmentation that offers deeper insight that will help you to reshape your digital marketing strategy and the chance to truly understand online behavior so you can begin to influence it.

---

### From personalization to customer loyalty

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/
- Translation Priorities: Optional

To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a survey of over 2,000 UK consumers. The survey addressed online shopping behavior and preferences to provide valuable consumer insights which will inform marketing activities that effectively engage consumers.

---

### Predict, protect, and recover revenue across the digital customer journey

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/
- Translation Priorities: Optional

Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of the few that do, 70% never come back. Competing on price is no longer the answer, it’s not efficient and it’s not sustainable. By analyzing existing customer behavior online retailers are finding new ways to better predict, protect and recover lost revenue across the customer journey.

---

### Seven steps to successful retention automation

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/
- Translation Priorities: Optional

Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities. That mix is described in this impartial guide that shares what we have learnt from working with thousands of customers to make their data make a difference. We’ve put that knowledge in this guide, to explain exactly what capabilities retailers need in order to turn big data into big spenders.

---

### The psychology of mobile marketing

- Published: 2020-06-30
- Modified: 2020-07-14
- URL: https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/
- Translation Priorities: Optional

Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the psychology behind the mobile user experience. This guide explains how mobile use changes customer engagement – and how marketers need to respond.

---

### Trusting the Machine:

- Published: 2020-06-30
- Modified: 2020-07-17
- URL: https://emarsystest.com/learn/white-papers/trusting-the-machine/
- Translation Priorities: Optional

True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep customers engaged. Customers are interacting with your brand 24/7 across a myriad of channels and devices. All these interactions and points of engagement are providing a foundation for real customer intelligence strategies. Using that data properly is the key to increasing long-term customer value. It’s time to break away from trusting “expert opinions” on shopper behavior and start trusting the machines. By building a unified profile of your customers behavior across all channels you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a ‘funnel’.

---


## Webinars

### Loyalty at Scale: Strategies and Use Cases for Powering Real-Time Consumer Engagement

> Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth.

- Published: 2025-04-23
- Modified: 2025-04-23
- URL: https://emarsystest.com/learn/webinars/loyalty-at-scale-strategies-and-use-cases-for-powering-real-time-consumer-engagement/
- Translation Priorities: Optional

About This Webinar: In an engagement-driven market, speed, scale, and personalization aren’t just nice to have — they’re non-negotiable. Yet only 16% of consumer product brands say they excel at it, this means the majority of consumer product brands are leaving untapped revenue on the table according to our newly released Global Consumer Engagement Report, in association with Deloitte.    In this session, see how SAP Emarsys empowers brands to activate their data, personalize in real time, and drive consumer loyalty at scale. Through a live product demonstration and interactive journey, you’ll experience the platform in action.     What You Will Learn: 🔹 How SAP Emarsys connects data across channels to deliver real-time personalized consumer engagement     🔹 An interactive walkthrough of a multi-touch, omni-channel consumer journey - via SAP Emarsys demo scenario, Best Goods   🔹 Practical strategies for applying omnichannel orchestration, loyalty management, and AI-driven targeting   🔹 Real results from tactics used by Ferrara, Krispy Kreme, and Hershey's to drive growth   Join us to see SAP Emarsys in action and discover how leading consumer brands scale loyalty and revenue through smarter, faster consumer engagement.

---

### Leveraging AI for Growth: Future-Ready Marketing and Innovation

> Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth.

- Published: 2025-04-11
- Modified: 2025-04-17
- URL: https://emarsystest.com/learn/webinars/leveraging-ai-for-growth-future-ready-marketing-and-innovation/
- Translation Priorities: Optional

About This Webinar: AI offers marketers incredible advantages—from inspiring creative design and crafting imaginative ad campaigns to delivering personalized recommendations and optimizing internal operations. But with so many possibilities, where should you start?   In this standout session from the Power to the Marketer Sydney, featuring speakers from Pet Circle, Unilever, and the Sydney Opera House, we’ll explore how some of the region’s most iconic brands are leveraging AI in practical, results-driven ways. Whether you’re looking for quick wins or long-term transformation, you’ll walk away with ideas you can put into action today.   What You Will Learn: 🔹 Enhancing Customer Service with AI: Discover how AI-driven solutions improve customer interactions, streamline support, and enhance satisfaction. 🔹 Boosting Marketer Productivity: Learn how AI automates tasks, optimizes campaigns, and enables teams to work smarter, not harder. 🔹 Democratizing Creativity: Understand how AI empowers marketers to develop innovative content, personalize experiences, and scale creative execution efficiently.   Register now to secure your seat!

---

### B2me - AI-Driven Omnichannel Experiences

> In this on demand session discover how leading brands are revolutionizing customer engagement through personalized, data-driven marketing strategies.

- Published: 2025-02-27
- Modified: 2025-02-27
- URL: https://emarsystest.com/learn/webinars/b2me-ai-driven-omnichannel-experiences/
- Translation Priorities: Optional

About This Webinar: Discover how leading brands are revolutionizing customer engagement through personalized, data-driven marketing strategies. In this on-demand session, filmed live from ECOM21 2024, Darron Gregory, Solutions Director EMEA at SAP Emarsys, reveals how AI and omnichannel solutions are helping businesses boost customer retention, increase revenue, and deliver seamless experiences.   What you’ll learn:   The Power of Omnichannel: Understand how a robust omnichannel strategy can drive sales and foster loyalty. AI in Action: Explore how predictive, generative, and conversational AI enhance customer personalization, timing, and engagement. Real-world success stories: Gain insights from brands like Happy Socks, PUMA, and Brand Alley, who have achieved measurable growth using SAP Emarsys solutions. Future-proof your strategy: Learn how generative AI is transforming customer experience and delivering up to 15% revenue growth for early adopters. Don't miss this opportunity to learn how AI-driven solutions can help your business thrive in a competitive landscape. Watch Now and Transform Your Customer Engagement

---

### The Future of Marketing: Unlocking the Power of AI

> In this session, join innovative leaders from Diageo and Wella Company as they discuss the future of marketing and how to unlock the power of AI.

- Published: 2025-01-14
- Modified: 2025-02-12
- URL: https://emarsystest.com/learn/webinars/the-future-of-marketing-unlocking-the-power-of-ai/
- Translation Priorities: Optional

About This Webinar: From design inspiration to enhanced productivity, artificial intelligence is a powerful weapon for brand leaders in consumer products and direct-to-consumer. However, its vast possibilities can be overwhelming, making it difficult to know what to prioritize. In this webinar, leading voices from Diageo and Wella Company share actionable insights into how AI is reshaping these industries. You’ll discover insights into: Fostering Innovation: Learn how companies are using AI to inspire creativity, from co-designed product packaging to tailored consumer experiences like “What’s your cocktail. ” Tackling Governance & Strategy: Understand the importance of ethical AI governance and aligning AI initiatives with clear business goals for long-term success. Gathering Consumer-Centric Insights: Find out how AI analyzes consumer behavior to uncover actionable insights, leading to better personalization without losing the opportunity for discovery. This webinar is a must-attend for leaders looking to harness AI to innovate, streamline operations and build deeper connections with their audience Watch it now for free.

---

### Brand revival: How to make a successful comeback

> Join us to explore how iconic brand True Religion is leveraging nostalgia, innovative strategies, and exceptional brand moments to stay competitive and captivate new generations.

- Published: 2024-12-23
- Modified: 2025-01-30
- URL: https://emarsystest.com/learn/webinars/brand-revival-how-to-make-a-successful-comeback/
- Translation Priorities: Optional

About This Webinar: Iconic American brands that were hits in the 2000s are enjoying a resurgence by tapping into nostalgia and finding creative ways to appeal to new generations. In this session, we’ll explore how to rebuild momentum and remain competitive in a saturated market through collaborations, a broader product mix, fresh channels and exceptional brand moments. What you will learn: Leveraging Nostalgia for Brand Resurgence: Discover how iconic American brands are reigniting consumer interest by embracing nostalgia and reconnecting with their roots while staying relevant to modern audiences. Innovative Growth Strategies: Learn how these brands use collaborations, expanded product offerings, and fresh channels to rebuild momentum and stand out in a crowded marketplace. Creating Memorable Brand Experiences: Understand the role of exceptional brand moments in fostering deeper connections with both loyal and new customers.

---

### 5 Omnichannel strategies for post-holiday shopping and beyond

> Discover 5 omnichannel strategies to boost post-holiday shopping success on December 5th. Learn how to use holiday insights to personalize experiences, engage new customers, and drive long-term loyalty

- Published: 2024-11-06
- Modified: 2025-01-12
- URL: https://emarsystest.com/learn/webinars/5-omnichannel-strategies-for-post-holiday-shopping-and-beyond/
- Translation Priorities: Optional

About This Webinar: Holiday shopping doesn’t cease after the new year. The post-holiday shopping season presents an opportunity to use the insights you’ve collected to personalize the omnichannel experience as they return for self-gifting. Simultaneously, a wave of new customers who received gift cards will be shopping at your store for the first time – an opportunity to facilitate a great experience and build a loyal relationship. What you will learn: Marketing Strategies for Enhanced Customer Experience: Learn how to use customer engagement techniques to drive long-term retention, including progressive profiling, mobile marketing, and AI. Leveraging Holiday Insights for Omnichannel Journeys: Discover how holiday insights can facilitate a seamless omnichannel customer journey, transforming a first-time purchaser into a loyal advocate.

---

### Dal Black Friday al Natale: l’esperienza di vendita all’insegna dell’iper-personalizzazione

> Unisciti a SAP Emarsys per scoprire come esperienze iperpersonalizzate possano migliorare le tue vendite, dal Black Friday fino a Natale e oltre.

- Published: 2024-10-28
- Modified: 2024-11-13
- URL: https://emarsystest.com/learn/webinars/dal-black-friday-al-natale-lesperienza-di-vendita-allinsegna-delliper-personalizzazione/
- Translation Priorities: Optional

Sei pronto a offrire un’esperienza di vendita unica che mantenga i clienti coinvolti dal Black Friday a Natale e oltre? In questa sessione on demand, gli esperti di SAP Emarsys mostreranno come le soluzioni intelligenti di customer experience (CX) possono trasformare le vendite festive in una spinta alla fedeltà. Non perdere questa occasione per prepararti alla stagione con spunti strategici e ispirazione per sorprendere i tuoi clienti. Ecco cosa esploreremo: Cos'è SAP Intelligent CX? Scopri il potere della CX intelligente per ottimizzare ogni punto di contatto. Ispirazione per iper-personalizzazione: Una guida festiva per stupire i clienti e rafforzare la fedeltà. Dopo le Festività: Passi strategici per mantenere slancio nel nuovo anno. Preparatevi a migliorare la vostra strategia festiva! Disponibile su richiesta ora.

---

### Calling All Channels: Mobile’s Role in Driving Omnichannel Excellence  

> Watch this webinar to discover how to use mobile to engage customers in real-time across mobile app, SMS, mobile wallet and conversational channels

- Published: 2024-10-24
- Modified: 2024-12-02
- URL: https://emarsystest.com/learn/webinars/calling-all-channels-mobiles-role-in-driving-omnichannel-excellence/
- Translation Priorities: Optional

About This Webinar: Mobile is hardly the new channel on the block, and yet so many brands still struggle when it comes to executing effective mobile strategies that connect with their wider omnichannel ecosystem. In this webinar, our Mobile Strategy Consultant Bruce Richardson takes a pragmatic look at: How to use mobile to engage customers in real-time across mobile app, SMS, mobile wallet and conversational channels  How to seamlessly weave mobile into an effective omnichannel strategy that connects digital and in-store touchpoints  Expert tips for driving mobile app engagement with example use cases  Watch it now!

---

### Strategic Growth: Harnessing Technology for Longevity

> Watch this on-demand session where industry experts share insights on leveraging data-driven strategies and integrated campaigns to build loyal communities and drive business transformation. Watch now for valuable discussions that can elevate your marketing efforts.

- Published: 2024-10-21
- Modified: 2024-11-15
- URL: https://emarsystest.com/learn/webinars/strategic-growth-harnessing-technology-for-longevity/
- Translation Priorities: Optional

About This Webinar: Marketing teams in Hong Kong are navigating a unique landscape of economic fluctuations and rapid technological advancements. Amidst economic pressures, evolving consumer behaviour, and the ever-expanding array of marketing tools, how are brand leaders in Hong Kong investing to achieve sustainable growth? Join our panel discussion as we delve into proven strategies for overcoming these challenges. What you will learn: Leveraging Data-Driven Insights: Discover how brands harness data to make informed decisions that drive growth and engagement. Integrated Campaigns: Explore how cohesive marketing strategies enhance brand visibility and customer connection. Fostering Loyal Communities: Learn about building strong customer relationships that lead to brand loyalty and advocacy. Business Transformation: Understand how data and campaigns help brands adapt and thrive in a competitive market.

---

### Retail Talks: How top IT and Marketing teams drive CX Innovation

> Discover how leading IT and marketing teams collaborate to drive CX innovation and personalization. Join SAP Emarsys CMO Sara Richter and TekMovil's Cristian Serrano as they share strategies for building tech partnerships that enhance customer experience and loyalty.

- Published: 2024-10-18
- Modified: 2024-10-18
- URL: https://emarsystest.com/learn/webinars/retail-talks-how-top-it-and-marketing-teams-drive-cx-innovation/
- Translation Priorities: Optional

About This Webinar: According to IDG, 53% of CIOs expect to increase their involvement in Customer Experience (CX) in the future. Given the critical role that data and tech plays in digital marketing, it’s no surprise that forward-thinking businesses are looking for ways to blend the Art of marketing with the Science of IT to drive CX innovation, loyalty and retention. In this session, you’ll hear from SAP Emarsys CMO, Sara Richter and TekMovil’s eCommerce & Omnichannel Regional Director, Cristian Serrano, on how the building a strong alliance and partnership with your technology tools and internal technology leaders can: Bring your customer centric vision to life Make marketing and IT strategic partners that drive efficiency Use actionable data to unlock revenue-driving personalization initiatives Build a CX-optimized tech stack Tune in now!

---

### How Village Roadshow Theme Parks Creates Personalised Customer Experiences

> Discover how Village Roadshow Theme Parks uses data flexibility to personalize interactions and drive customer satisfaction. Learn about data consolidation, advanced segmentation, and more in this on-demand webinar.

- Published: 2024-10-15
- Modified: 2024-11-19
- URL: https://emarsystest.com/learn/webinars/how-village-roadshow-theme-parks-creates-personalised-customer-experiences/
- Translation Priorities: Optional

About This Webinar: In today’s experience-driven world, delivering personalised interactions is key to delighting guests and building loyalty, particularly in the Entertainment Industry. Join us as we explore how Village Roadshow Theme Parks harnesses the power of Relational Data or Data Flexibility to create seamless and tailored experiences across every touchpoint, from ticket purchase to in-park engagement. In this webinar, discover how this leading entertainment brand has turned data into actionable insights that drive customer satisfaction and repeat visits. What you will learn: Data Consolidation at Scale: See how Village Roadshow Theme Parks unifies data from various sources (ticket sales, app usage, and park interactions) to create a 360-degree view of each guest. Advanced Segmentation & Targeting: Learn how the parks use Relational Data or Data Flexibility to segment visitors based on factors like visit frequency, preferences, and family size, delivering targeted offers and communication. Personalised Omnichannel Campaigns: Explore how the brand engages guests across email, SMS, and mobile apps with real-time personalised offers, recommendations, and park updates. Customer Lifecycle Management: Discover how Village Roadshow Theme Parks enhances the guest journey by using Relational Data or Data Flexibility to nurture customer relationships—from first-time visitors to annual passholders. Predictive Analytics for Better Guest Experiences: Find out how predictive models based on Relational Data or Data Flexibility help anticipate guest needs, like suggesting activities and promotions, driving increased satisfaction and loyalty.

---

### Power to the Marketer: 2024 | OnDemand

- Published: 2024-08-29
- Modified: 2024-08-29
- URL: https://emarsystest.com/learn/webinars/pttm-on-demand-hub/
- Translation Priorities: Optional



---

### Customer-centric Omnichannel Strategies that Drive Customer Lifetime Value

> Recorded live at SAP Emarsys Power to the Marketer Amsterdam 2024 this panel featuring New Balance, Paula's Choice and Studio Anneloes discovers how leading brands scale their omnichannel execution with international reach.

- Published: 2024-08-27
- Modified: 2024-10-03
- URL: https://emarsystest.com/learn/webinars/customer-centric-omnichannel-strategies-that-drive-customer-lifetime-value/
- Translation Priorities: Optional

About This Webinar: True omnichannel marketing doesn’t just add additional revenue streams, it provides a more customer-centric, unified customer experience. As brands grow across new channels and territories, they need to orchestrate engagement strategically to make experiences personal, consistent and valuable. Recorded live at SAP Emarsys Power to the Marketer Amsterdam 2024 this panel discovers how leading brands scale their omnichannel execution with international reach. Watch now to hear how New Balance, Paula's Choice and Studio Anneloes: Identify new global opportunities Overcome modern day challenges Achieve seamless omnichannel execution Turn one way communications into two-way conversations

---

### Glazing the Path to Success: The Krispy Kreme Omnichannel Journey to Delight Customers 

> Watch this webinar to discover Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results.

- Published: 2024-08-14
- Modified: 2024-10-18
- URL: https://emarsystest.com/learn/webinars/glazing-the-path-to-success-the-krispy-kreme-omnichannel-journey-to-delight-customers/
- Translation Priorities: Optional

About This Webinar: An engaging 45-minute webinar featuring a conversation with Carolina Figueiredo and Vaibhav Suri from Krispy Kreme, the ‘Original Glazed Doughnuts’ and Samyin Mequillet, SAP Emarsys Strategic Services and Services Sales Director - APJ & GC. This session explores Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results. Watch this webinar to: Discover the challenges faced by Krispy Kreme Hear about the tangible benefits and measurable success Krispy Kreme has achieved. Gain insights into the most valuable SAP Emarsys features used by Krispy Kreme and how they have been leveraged for marketing automation and personalisation. Don't miss this opportunity to learn from Krispy Kreme's successful omnichannel journey! Whether you are currently using SAP Emarsys or considering it for your marketing strategy, this webinar provides valuable insights and actionable tips to help you maximize your marketing efforts and drive customer engagement.

---

### Lunch and Learn: How Huel is Driving Profitable, Scalable Growth Through Customer Advocacy Marketing with Mention Me 

> This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation

- Published: 2024-08-12
- Modified: 2024-09-04
- URL: https://emarsystest.com/learn/webinars/lunch-and-learn-how-huel-is-driving-profitable-scalable-growth-through-customer-advocacy-marketing-with-mention-me/
- Translation Priorities: Optional

About This Webinar: By activating their fans to drive retention, loyalty and profitable growth, you’ll find out how Huel got 22% of their customers sharing and recommending the brand with their friends and family. Watch this session, from the Omnichannel & AI Masterclass, to hear from Huel’s Global Head of CRM, Tash Reynolds, who is joined by Mention Me’s Director of Strategic Partnerships, Kat Wray to discuss: The revenue and LTV impact delivered by Huel’s customer advocates What Huel’s customer advocacy marketing strategy looks like  How Huel is leveraging unique advocacy data in their CRM strategy to supercharge their growth 

---

### Lunch and Learn: Revolutionizing Customer Retention, AO’s Blueprint for Building Trust, Authority and Loyalty 

> This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation

- Published: 2024-07-30
- Modified: 2024-08-21
- URL: https://emarsystest.com/learn/webinars/lunch-and-learn-revolutionizing-customer-retention-aos-blueprint-for-building-trust-authority-and-loyalty/
- Translation Priorities: Optional

About This Webinar: If database engagement, content relevancy and customer reactivation are keeping you up at night, this session will restore peace of mind. AO, the UK’s most trusted electrical retailer, overcame these challenges by devising a comprehensive solution to address loyalty and retention challenges. Join this session, from the Omnichannel & AI Masterclass, to hear from Craig Hogan-Farnworth, Head of CRM from AO as he discusses: Their innovative approach to lead generation with web channel How AO is using smart automation tactics to increase customer engagement  The impressive results the brand has seen since taking a ‘CTA-first’ approach when optimising AO’s email work process  Watch on Demand

---

### AI in Action: Power Moves for Modern Marketers

> Watch this podcast to learn about the role of Artificial Intelligence (AI) in modern marketing.

- Published: 2024-07-23
- Modified: 2024-07-24
- URL: https://emarsystest.com/learn/webinars/ai-in-action-power-moves-for-modern-marketers/
- Translation Priorities: Optional

AI in Action: Power Moves for Modern Marketers In this podcast episode, hosted by J. D. Miller, Senior Vice President of CDM Media, Megan Hostetler, Product Marketing Director at SAP Emarsys, and Aadil Kumar, Senior AI Product Manager at SAP Emarsys, dive into the broad and nuanced role of artificial intelligence in modern marketing. They discuss different types of AI and their applications, examining its transformative effects in areas like personalization, analytics, and content generation. The conversation also tackles the ethical and regulatory challenges AI poses to marketers, offering a comprehensive view of the current landscape. Looking ahead, Megan and Aadil provide insights into the future of marketing with AI, including strategies for marketers to adapt and thrive in an AI-centric landscape. Watch on demand to gain valuable insights from industry experts on the cutting-edge developments in AI-driven marketing.

---

### Lunch and Learn: More Than Commerce: How CPG Brands are Building Direct-to-Consumer Engagement

> This session, from the Omnichannel & AI Masterclass, invites global consumer product brands to discuss how Consumer Product brands are building direct-consumer-engagement, the importance of a first party data strategy and balancing personalization with consumer trust.

- Published: 2024-07-18
- Modified: 2024-08-07
- URL: https://emarsystest.com/learn/webinars/more-than-commerce-how-cpg-brands-are-building-direct-to-consumer-engagement/
- Translation Priorities: Optional

About This Webinar: There has been a huge shift in brands moving direct-to-consumer. But not all brands have an e-commerce offering and if they do, it’s not their main source of revenue. With an increasing remit to build brand affinity, drive loyalty and earn share of wallet, how are CPG brands leveraging omnichannel strategies to build authentic customer relationships? Watch this session, from the Omnichannel & AI Masterclass, to hear from Don Brett, CPG View Podcast host, as he leads an esteemed panel of CPG brands through topics such as: The importance of a first party data strategy in 2024  What value exchanges are being created across the customer journey  How brands are balancing personalization with consumer trust  AI’s role across this whole ecosystem and its new applications 

---

### Lunch and Learn: How Home Depot Engineers Online Experiences That ‘Get More Done’ During High Peak Seasons

> This session, from the Omnichannel & AI Masterclass, heroes Mauricio Gonzalez, Online Experience Manager at Home Depot as he discusses the transformation from in-store to online experiences and how his team prepares for their biggest sales day of the year.

- Published: 2024-07-08
- Modified: 2024-08-01
- URL: https://emarsystest.com/learn/webinars/how-home-depot-engineers-online-experiences-that-get-more-done-during-high-peak-seasons/
- Translation Priorities: Optional

About This Webinar: Thanks to quality products & expert staff, Home Depot has always been a staple for any ‘do-it-yourself’ projects of all ages. However, to keep up with the modern customer, they’ve transformed an iconic brand name into a customer experience unrivalled by their competition. This meant truly understanding their customers & reaching them in their moment of need. Join this session, from the Omnichannel & AI Masterclass, to hear from Mauricio Gonzalez, Online Experience Manager at Home Depot as he discusses the transformation from in-store to online experiences and how his team prepares for their biggest sales day of the year.

---

### Lunch and Learn: SAP Emarsys Product Strategy, Roadmap and AI Innovations 

> In this session, from the Omnichannel & AI Masterclass, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones, VP of Product, Balint Vegh, and Product Manager of Generative AI, Aadil Kumar, discuss Product Strategy and AI Innovations

- Published: 2024-07-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/lunch-and-learn-sap-emarsys-product-strategy-roadmap-and-ai-innovations/
- Translation Priorities: Optional

About This Webinar: AI has reached a fever pitch, and for good reason. It promises a world of opportunity for marketers to exceed customer expectations and cultivate customer loyalty. In this session, from the Omnichannel & AI Masterclass, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones, VP of Product, Balint Vegh, and Product Manager of Generative AI, Aadil Kumar, discuss how SAP Emarsys: Accelerates time to value by quickly onboarding data and channels to execute omnichannel campaigns  Is built on our AI heritage and infuses AI throughout the platform to improve marketer productivity and power personalization  Demonstrates the ROI and business impact of marketing  Delivers continuous improvement to meet the future needs of marketers 

---

### Brisbane Airport - Unlocking the power of data for your brands success

> Watch this webinar to learn how Brisbane Airport is optimising technology for the travel and hospitality industry with SAP Emarsys.

- Published: 2024-06-14
- Modified: 2024-06-14
- URL: https://emarsystest.com/learn/webinars/brisbane-airport-unlocking-the-power-of-data-for-your-brands-success/
- Translation Priorities: Optional

Brisbane Airport - Unlocking the power of data for your brands success In the age of hyper-connectivity, consumers have come to expect more of brands and the advertising served to them. Gone are the times of generalized marketing messages to the masses, and here to stay are the days of personalised 1-1 customer engagement strategies. Critical to these strategies is the ability for marketers to truly harness the data available to them, regardless of what industry they are in. Join Laura Gamble, SAP Emarsys Principal Consultant and Claire Williamson, Brisbane Airport Commercial Marketing Manager as they explore insights, trends, and actionable strategies that leverage data to connect, resonate and drive meaningful interactions with your audience and beyond. Watch this exclusive webinar On-Demand!

---

### Intelligent engagement: Dubai’s digital frontiers

> Watch leading brands unpack the role of AI in serving customers, businesses and society, and what marketing leaders can do to reap the benefits.

- Published: 2024-05-28
- Modified: 2024-06-07
- URL: https://emarsystest.com/learn/webinars/intelligent-engagement-dubais-digital-frontiers/
- Translation Priorities: Optional

Intelligent engagement: Dubai’s digital frontiers Artificial intelligence is at the forefront of future planning conversations, with expansion of the technology representing an important investment focus at government level — yet the exciting possibilities of AI can still be hard to prioritise.  In this conversation, we explored what brand and marketing leaders can do today to reap the benefits of AI tomorrow. This session was recorded at SAP Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. In this panel, aside from unpacking the role of AI in serving customers, businesses and society, we also considered how tools such as blockchain and smart technologies are driving loyalty and the power to deliver tailored experiences. Watch the video to discover more from: Michelle Walsh, Senior Director Marketing & Communications - Majid Al Futtaim Anna Germanos, Group Director of CPG, Retail, E-Commerce - Meta Ahmad Abu Rabi, Director of Decision Analytics - Miral Artificial Intelligence

---

### Amplifying brand reach: Strategies for success

> How C-Suite of leading brands implement best-of-breed approaches to digital strategy and amplify brand reach through speed, agility, and authenticity.

- Published: 2024-05-28
- Modified: 2024-05-28
- URL: https://emarsystest.com/learn/webinars/amplifying-brand-reach-strategies-for-success/
- Translation Priorities: Optional

Amplifying brand reach: Strategies for success In markets like the Middle East, the pace of technological change is particularly fast, with the UAE boasting some of the highest internet and mobile-usage rates in the world. This means the rate of brand transformation must match shoppers’ expectations by supporting creativity, elevating customer experience and meeting cultural needs. This session was recorded at SAP Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. In this panel, we discuss how brands are implementing best-of-breed approaches to digital strategy and how they can amplify brand reach to meet both local and global needs through speed, agility, and authenticity. Watch the video to discover more from: Elisa Bruno, CEO Level Shoes Fahed Ghanim, CEO Majid Al Futtaim Maya Azzi, CMO The Luxury Closet Gaurav Mahajan, CEO of Lifestyle at Landmark Group

---

### Transforming with relevance: Leveraging the power of a heritage brand

> Watch how Chalhoub Group leveraged their legacy positioning and attracted new niches of customers in a rapidly transforming digital environment.

- Published: 2024-05-28
- Modified: 2024-05-28
- URL: https://emarsystest.com/learn/webinars/transforming-with-relevance-leveraging-the-power-of-a-heritage-brand/
- Translation Priorities: Optional

Transforming with relevance: Leveraging the power of a heritage brand Global brands that have succeeded in the Middle East excel in delivering products and experiences that are tailored to local tastes. This session was recorded at SAP Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. We explored how leading brands have adapted to the needs of the increasingly cosmopolitan region, balancing traditional brand storytelling with cultural consideration. In conversation with Michael Chalhoub, Chalhoub Group's President of Strategy, Growth, Innovation & Investment, we looked at how they have cultivated loyalty, elevated services and created desirability. All while leveraging their legacy positioning and attracting new niches of customers in a rapidly transforming digital environment. Watch now!

---

### The Omnichannel Difference: tackling personalized marketing & customer engagement strategies

> Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention.

- Published: 2024-03-12
- Modified: 2024-04-18
- URL: https://emarsystest.com/learn/webinars/the-omnichannel-difference-2024/
- Translation Priorities: Optional

Creating a single view of the customer is ranked “high priority” or “critically important” for 94% of brands. But how do leading brands create an effective omnichannel strategy? For insights into how marketers are navigating tomorrow’s marketing priorities, SAP Emarsys Customer Engagement partnered with Forrester for another best-in-class analysis for understanding challenges and practices in omnichannel customer engagement. Uncovering the impact of connected campaign strategies have on business growth and customer retention, the Omnichannel Difference 2024 Forrester Opportunity Snapshot offers key insights for brands looking to elevate their customers’ experiences. This webinar covers the learnings presented in the report for which Forrester surveyed manager-level and above decision-makers in the US, Germany, and the UK to better understand how organizations are approaching customer engagement. You’ll also hear from PUMA group’s Senior Manager CRM Global E-Commerce take on the findings. Learn about: AI-enhanced data as the engine of superior omnichannel engagement The central role customer expectations and government regulations play in successful omnichannel strategies Where friction persists in the buyers’ journey... and what to do about it How brands are increasing customer lifetime value with true omnichannel engagement

---

### New Year Resolutions of a Marketer

> Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention.

- Published: 2024-02-12
- Modified: 2024-03-18
- URL: https://emarsystest.com/learn/webinars/new-year-resolutions-of-a-marketer/
- Translation Priorities: Optional

Data and Personalization strategies to take advantage of post-holiday shopping and beyond Holiday shopping doesn’t cease after the new year. The post-holiday shopping season presents an opportunity to use the data you’ve gathered to personalize the experience for members who are now returning for self-gifting. Simultaneously, a wave of new customers who received gift cards will be shopping at your store for the first time – an opportunity to facilitate a great experience and gain new loyal customers. In this webinar, SAP Emarsys strategic expert Mikkel Tophoj gives a deep dive into: Marketing strategies to enhance your overall customer experience via marketing automation that drives long-term retention.   Methods for data collection including progressive profiling, gamification, and loyalty. How to facilitate an omnichannel journey that transforms a first-time purchaser into a loyal advocate. Watch on demand now by submitting the form!

---

### Using Generative AI like a natural: Allnatura’s data-driven approach to customer retention

> Discover how Generative AI is a game-changer for Allnatura’s personalized marketing communication in driving customer engagement and retention.

- Published: 2024-01-22
- Modified: 2024-04-18
- URL: https://emarsystest.com/learn/webinars/using-generative-ai-like-a-natural-allnaturas-data-driven-approach-to-customer-retention/
- Translation Priorities: Optional

Using Generative AI like a natural Discover how Allnatura, one of the leading suppliers for ecologically and fairly produced home & living articles, is leveraging Generative AI for building lasting customer relationships.    By implementing AI into their cross-channel, country-specific communication across multiple markets, Allnatura is not only improving their time-to-value, but also increasing their customer loyalty, while at the same time unlocking new creative potential within their marketing team by saving time in creating their marketing campaigns.   In this webinar:  Get a deep dive into a real-life example of how Generative AI enables personalized communication that drives customer engagement and satisfaction.   Understand key strategies, challenges faced, and practical tips for integrating Generative AI into your marketing  Discover valuable insights into an effective, data-driven approach to long-term customer retention 

---

### Secrets of Retention: Keeping Seasonal and New Buyers Hooked All Year

> Discover best practices and examples of advertising efforts that delight customers and deliver business results throughout the year.

- Published: 2024-01-22
- Modified: 2024-02-23
- URL: https://emarsystest.com/learn/webinars/secrets-of-retention-keeping-seasonal-and-new-buyers-hooked-all-year/
- Translation Priorities: Optional

Secrets of Retention Marketers put a great deal of time and energy into acquiring new shoppers during busy holiday seasons and throughout the year. But how do you ensure newly acquired customers don't become one-and-done shoppers after their initial purchase? How do you convert them into repeat buyers and maximize their lifetime value? Join Sophie Sui, Criteo Strategic Partnerships Manager, and Lucas Bergström, SAP Emarsys VP of ISV Partnerships, as they share tips for driving growth and revenue by converting newly acquired shoppers into loyal, lasting customers that come back again and again. From this webinar you'll learn: Why customer centricity is essential for fostering loyalty and driving business outcomes Tips and actionable use cases for boosting acquisition, optimizing ad spend, and increasing CLTV How SAP Emarsys and Criteo together help you connect data and insights to deliver 1:1 omnichannel purchase journey

---

### Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty

> Darren Gunton, Total Tools GM of Marketing, channels his customer, the tradie and provides loyalty tips to maximise customer experience!

- Published: 2024-01-12
- Modified: 2024-01-12
- URL: https://emarsystest.com/learn/webinars/add-to-cart-podcast-how-total-tools-are-mastering-the-trade-of-customer/
- Translation Priorities: Optional

Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty Add to Cart, Australia's leading ecommerce podcast, recorded a session live at SAP Emarsys Power To The Marketer Melbourne with Nathan Bush, Co-Founder and Podcast Host. In this chat, Darren Gunton, Total Tools GM of Marketing, channels his customer, the tradie. He shares how he is pushing the boundaries of hyper personalisation with a loyalty programme that services the 1. 9m tradies Total Tools has on its database. Darren Gunton shares how a fail fast mentality is his mode of choice, why sometimes a website can be just too pretty and how he goes face to face with his customers - with varying results! Loaded with loyalty tips and a passion for customer experience this is a session not to miss. Watch now!

---

### The Omnichannel Path to Customer Loyalty in Retail

> Discover the different types of loyalty and how personalized omnichannel experiences can help boost your customer engagement.

- Published: 2024-01-10
- Modified: 2024-01-10
- URL: https://emarsystest.com/learn/webinars/the-omnichannel-path-to-customer-loyalty-in-retail/
- Translation Priorities: Optional

The Omnichannel Path to Customer Loyalty in Retail Brand loyalty is fluid, influenced by many factors, such as cost, quality, service, and more. In an ever-changing retail landscape, what can marketers do to guide customers on the path to true loyalty?   Join Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, and Kelsey Jones, Global Head of Product Marketing at SAP Emarsys, as they discuss how personalized, omnichannel experiences develop lasting bonds between customers and brands.    You’ll learn:  How to sift through the inherent complexities of omnichannel engagement to deliver seamless, personalized cross-channel experiences that promote loyalty.   Ways you can go beyond email! Learn the impact of different channels, including email, SMS, mobile, and more.   Insights from our recent Customer Loyalty Index and what the latest data on customer behavior means for your marketing strategy.   The five types of loyalty and what they mean.   Why taking a data-driven approach to understanding your customer is so important during the peak shopping seasons... and beyond!  

---

### Recession, Retention, and Loyalty

> Discover the latest research on loyalty trends and omnichannel marketing strategies that deepen customer relationships and drive business growth.

- Published: 2024-01-02
- Modified: 2024-01-02
- URL: https://emarsystest.com/learn/webinars/recession-retention-and-loyalty/
- Translation Priorities: Optional

Recession, Retention, and Loyalty Consumer research reveals that brand loyalty has increased, but the question is–why? In this podcast, we’ll discuss the latest research on loyalty trends and reveal omnichannel marketing strategies that deepen customer relationships, improve retention, and drive business growth faster than ever before. Learn from Kelsey Jones, SAP Emarsys Global Head of Product Marketing, and Pamela Erlichman, Jebbit Chief Evangelist Officer, discuss the changes in loyalty and how to optimize marketing to drive better growth. Watch now!

---

### The Power of AI Segmentation - Ryderwear's Story

> Discover how Ryderwear generated 80% of revenue from automations versus campaigns and leveraged AI segmentation.

- Published: 2023-12-21
- Modified: 2023-12-21
- URL: https://emarsystest.com/learn/webinars/the-power-of-ai-segmentation-ryderwears-story/
- Translation Priorities: Optional

The Power of AI Segmentation - Ryderwear's Story As marketers work to maximise their campaigns, they should experiment with ways of generating revenue. Discover how Ryderwear generated 80% of revenue from automations versus campaigns, resulting in a complete reversal in just two years and boosted email revenue by 300%. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this conversation, Justin Bausch, Ryderwear CRM Manager, shared the remarkable impact SAP Emarsys had in his 1-person operations and how a culture of rewarding risk-taking played a part in their success. Watch Now!

---

### Lessons From A Loyalty Leader

> How to create frictionless experiences across channels in a world of disruptions to maximise loyalty.

- Published: 2023-12-21
- Modified: 2023-12-21
- URL: https://emarsystest.com/learn/webinars/lessons-from-a-loyalty-leader/
- Translation Priorities: Optional

Lessons From A Loyalty Leader Over the past few years, we’ve seen how brands have been able to survive and thrive against rising costs, supply chain constraints and changing consumer behaviour. Top marketers are focusing on creating omnichannel brand experiences that prevent customers from looking elsewhere. This session was recorded at SAP Emarsys Power To The Marketer Hong Kong 2023. In this conversation, Sidhanth Gopishetty, Former GM of Marketing at Toys R Us, explores how to create frictionless experiences across channels in a world of disruptions. Understand the importance of diversifying your channel mix and ways to maximise the impact of AI in digital marketing. Watch now!

---

### How Vitasoy Creates Global Growth With Sustainable Practices

> Explore how Vitasoy has embraced their heritage and championed a purpose-driven ethos to drive growth with sustainability at the core of the business.

- Published: 2023-12-20
- Modified: 2023-12-20
- URL: https://emarsystest.com/learn/webinars/how-vitasoy-creates-global-growth-with-sustainable-practices/
- Translation Priorities: Optional

How Vitasoy Creates Global Growth With Sustainable Practices Marketers strive for brands to become a household name but sometimes struggle to expand their global footprint. One way is to distinguish the brand by marketing the history with sustainability as core focus. This session was recorded at SAP Emarsys Power To The Marketer Hong Kong 2023. In this conversation, Lydia Yau, Vitasoy International Holdings Ltd. Head of Group Marketing Strategies and Communications, shares how to embrace heritage and champion a purpose-driven ethos to drive growth with sustainability at the core of the business. Watch Now!

---

### Scaling With City Beach: The Next Step For Loyalty Growth

> City Beach shares their journey of leveraging customer segments and demographics to help growth and scaling with loyalty.

- Published: 2023-12-20
- Modified: 2023-12-20
- URL: https://emarsystest.com/learn/webinars/scaling-with-city-beach-the-next-step-for-loyalty-growth/
- Translation Priorities: Optional

Scaling With City Beach: The Next Step For Loyalty Growth While brands have now collected vast wealth of data about their customers, challenges with growing the database still exist. Leveraging the wide range of customer segments and demographics can help create a devoted base of customers that return to the brand time and time again. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this conversation, City Beach shares their journey of growth and scaling with loyalty. Watch the video to discover more from: Mike Cheng, City Beach Head of Digital James Neill, City Beach Customer Lifecycle Manager

---

### The Leaders Perspective – Strategies To Stay Relevant And Resilient

> Discover how Puma, Adore Beauty, and Rodd & Gunn have stayed relevant and resilient and the strategies they have applied to succeed and thrive.

- Published: 2023-12-20
- Modified: 2023-12-20
- URL: https://emarsystest.com/learn/webinars/the-leaders-perspective-strategies-to-stay-relevant-and-resilient/
- Translation Priorities: Optional

The Leaders Perspective – Strategies To Stay Relevant And Resilient Over the past few years, top brand leaders have learned significant lessons about how to survive and ultimately thrive under rising cost pressures, supply chain constraints, and changing consumer behavior. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this fireside chat led by Thomas Harris, we’ll hear how industry leaders have stayed relevant and resilient and the strategies they have applied to succeed and thrive. Watch the video to discover more from: Pancho Gutstein, Puma General Manager Angela Ward, Rodd & Gunn Executive General Manager eCommerce & Digital Dan Ferguson, Adore Beauty CMO

---

### Why Data Is Still Your Biggest Competitive Advantage

> Brand leaders discuss the tools, skills, and culture needed to be insights driven; opportunities and threats of generative AI; and how to blend data with creativity.

- Published: 2023-12-19
- Modified: 2023-12-19
- URL: https://emarsystest.com/learn/webinars/why-data-is-still-your-biggest-competitive-advantage/
- Translation Priorities: Optional

Why Data Is Still Your Biggest Competitive Advantage Data is still the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this panel session, brand leaders will discuss the tools, skills, and culture needed to be insights driven; the opportunities and threats of generative AI; and how to blend data with creativity. Watch the video to discover more from: Mal Chia, Ecom Nation Managing Director Lauren Graham, Brisbane Airport Head of Commercial Marketing Edward Roberto, Fantastic Furniture Head of Digital Michelle Wu, Forever New Head of Digital Marketing & CRM

---

### The Social Science Of Data – Rethinking Marketing

> Explore how Simon Kuestenmarcher, The Demographics Group Co-Founder & Director, explains the type of marketing messages that resonate with different generations in a data-driven way.

- Published: 2023-12-19
- Modified: 2023-12-19
- URL: https://emarsystest.com/learn/webinars/the-social-science-of-data-rethinking-marketing/
- Translation Priorities: Optional

The Social Science Of Data – Rethinking Marketing As generations enter new stages of the life-cycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly. Maybe your core audience is shrinking away and you must market to a new cohort. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this keynote speech, Simon Kuestenmarcher, The Demographics Group Co-Founder & Director, explains the type of marketing messages that resonate with the different groups in a light-hearted but data-driven way. Watch now!

---

### Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy

> Discover how expert marketers have dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty.

- Published: 2023-12-07
- Modified: 2024-01-02
- URL: https://emarsystest.com/learn/webinars/tech-bloat-to-tech-optimization-investing-to-win-in-a-cut-back-economy/
- Translation Priorities: Optional

Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. What are the essential tools that brands need to continue investing in, and how can marketers overcome resource constraints to thrive in a time of scarcity? This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this panel discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty. Watch the video to discover more from: Sophie Lawson, Village Roadshow Theme Parks Digital Marketing Manager Dr Brent Coker, The University of Melbourne Academic Digital Marketing Lester Martinez, Blooms The Chemist Head of Performance Marketing Watch now!

---

### The Evolution Of Loyalty: Preparing For The Next Generation Of Shoppers

> Explore how Jody Plows, Nobody's Child CEO, has evolved their content and omnichannel strategies, opportunities for growth and built a customer-obsessed culture.

- Published: 2023-12-06
- Modified: 2023-12-18
- URL: https://emarsystest.com/learn/webinars/the-evolution-of-loyalty-preparing-for-the-next-generation-of-shoppers/
- Translation Priorities: Optional

The Evolution Of Loyalty: Preparing For The Next Generation Of Shoppers With a billion millennials, Gen Z and Gen Alpha consumers entering the market over the next decade, retailers must reinvent their commerce models to capture a new generation of shoppers. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this conversation, Jody Plows, Nobody's Child CEO, reveals how they have evolved their content and omnichannel strategies to stay ahead of the pack, the opportunities for growth and how to build a customer-obsessed culture. Watch now!

---

### How Data Will Shape The Future Of Marketing

> Explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success, and the impact of generative AI on the future of marketing.

- Published: 2023-12-06
- Modified: 2023-12-11
- URL: https://emarsystest.com/learn/webinars/how-data-will-shape-the-future-of-marketing/
- Translation Priorities: Optional

How Data Will Shape The Future Of Marketing While brands now hold a vast wealth of data about customers, not everyone is using it effectively. Challenges like data protection still exist. Meanwhile, opportunities to improve customer connections and experiences using data are expanding faster than marketers can manage. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this conversation, we’ll explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success, and the impact of generative AI on the future of marketing. Watch the video to discover more from: Nick Tran, Farfetch CMO Natasha Curtin, Bombay Sapphire VP of Global Marketing Victoria Prew, Hurr Founder and CEO

---

### Innovating In Times Of Uncertainty

> Leading retailers show how they dealt with shrinking resources, building smarter tech, staying innovative, and winning in a cut-back economy.

- Published: 2023-12-05
- Modified: 2023-12-05
- URL: https://emarsystest.com/learn/webinars/innovating-in-times-of-uncertainty/
- Translation Priorities: Optional

Innovating In Times Of Uncertainty Against a backdrop of rising interest rates and inflationary pressures, consumers are prioritising price and convenience over brand loyalty. Businesses are being challenged to cut costs while finding creative new ways to attract and retain customers. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this discussion, we’ll look at how leading retailers are dealing with shrinking resources, building smarter tech, staying innovative and winning in a cut-back economy. Watch the video to discover more from: Shira Feuer, Trinny London CMO Trevor Hardy, Orlebar Brown CMO Simon Gresham Jones, Mulberry CMO

---

### The Loyalty Leader: Strategies To Stay Relevant And Resilient

> Discover how Manju Malhotra, Harvey Nichols CEO, created a seamless omnichannel shopping experience with mobile to propel growth, improve profitability, and stay relevant.

- Published: 2023-12-01
- Modified: 2023-12-11
- URL: https://emarsystest.com/learn/webinars/the-loyalty-leader-strategies-to-stay-relevant-and-resilient/
- Translation Priorities: Optional

The Loyalty Leader: Strategies To Stay Relevant And Resilient Over the past few years, significant lessons have been learned about how to survive and ultimately thrive under rising cost pressures, supply chain constraints, and changing consumer behavior. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this fireside chat, we hear how Manju Malhotra, Harvey Nichols CEO, has created a seamless omnichannel shopping experience, with mobile playing a starring role to propel growth, improve profitability, and stay relevant. Watch now!

---

### How Gen Z Is Reinventing Retail

> Discover how to engage younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future.

- Published: 2023-11-30
- Modified: 2023-12-11
- URL: https://emarsystest.com/learn/webinars/how-gen-z-is-reinventing-retail/
- Translation Priorities: Optional

How Gen Z Is Reinventing Retail As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences, and digital habits. This session was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Sandeep Seth, Coach Global CMO and North America President, unpacks how to engage younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future. Watch now!

---

### Lessons From An Omnichannel Leader

> Discover how Carolyn Dawkins, David Yurman CMO, is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions.

- Published: 2023-11-30
- Modified: 2023-12-11
- URL: https://emarsystest.com/learn/webinars/lessons-from-an-omnichannel-leader/
- Translation Priorities: Optional

Lessons From An Omnichannel Leader Brands need to prioritise customer retention — with brand loyalty critical as consumers pull back spend. In this fireside chat, we’ll hear how Carolyn Dawkins, David Yurman CMO, is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue. This session was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity. Watch now!

---

### Why Data Is The New Competitive Advantage

> Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity.

- Published: 2023-11-30
- Modified: 2023-11-30
- URL: https://emarsystest.com/learn/webinars/why-data-is-the-new-competitive-advantage/
- Translation Priorities: Optional

Why Data Is The New Competitive Advantage Data is the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. This panel discussion was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity. Watch the video to discover more from: Chris Worthington, Urban Outfitters Head of Marketing and E-Commerce Lisa Marie Pillette, Fossil SVP Chief Marketing Officer Heather Kaminetsky, Mytheresa North American President

---

### How To Future-Proof Loyalty In An Economic Downturn

> Leading retail marketers show how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant.

- Published: 2023-11-30
- Modified: 2023-12-11
- URL: https://emarsystest.com/learn/webinars/how-to-future-proof-loyalty-in-an-economic-downturn/
- Translation Priorities: Optional

How To Future-Proof Loyalty In An Economic Downturn With the strain of surging inflation, high interest rates and a looming recession, consumers are shifting their spending habits and reprioritising. What are the essential tools that brands need to continue investing in to retain consistency and high-quality campaigns? How can marketers overcome resource constraints and thrive in a time of scarcity? This panel discussion was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Leading retail marketers show how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant. Watch the video to discover more from: Amondo Redmond, Foot Locker Former Head of Marketing for NAM Ana Andjelic, Esprit Chief Brand Officer Emily Essner, Saks Fifth Avenue CMO

---

### How Top IT and Marketing Teams Drive Leading-Edge Customer Experience

> Discover with SAP Emarsys and Forrester the best practices of IT and marketing teams to create leading-edge CX strategies that satisfy customers and deliver business results.

- Published: 2023-10-06
- Modified: 2023-10-06
- URL: https://emarsystest.com/learn/webinars/how-top-it-and-marketing-teams-drive-leading-edge-customer-experience/
- Translation Priorities: Optional

When IT and Marketing come together, your customers and your business win The role of IT in customer experience (CX) has become increasingly important for brands, with a recent IDG report finding that 53% of CIOs expect to expand their involvement in CX in the future. IT leaders are crucial for empowering marketing teams with the tactics needed to drive CX innovation and create personalized omnichannel experiences that drive customer loyalty and business results. Join guest speaker Thomas Husson, Forrester Vice President Principal Analyst, and Megan Hostetler, SAP Emarsys Director of Product Marketing, as they discuss: How to bring your brand’s customer-centric vision to life How IT and Marketing teams can come together as strategic partners to drive efficiency Ways that you can turn actionable data into profitable personalization and lasting customer relationships Tips for building a tech stack for innovative customer experience Examples from real-life brands that are driving better results through stronger IT and Marketing collaboration Register now!

---

### Black Friday Masterclass: Unlocking Success For Your Brand

> Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why?

- Published: 2023-09-22
- Modified: 2023-09-22
- URL: https://emarsystest.com/learn/webinars/black-friday-masterclass-unlocking-success-for-your-brand/
- Translation Priorities: Optional

Black Friday Masterclass: Unlocking Success For Your Brand SAP Emarsys experts share our inside tips to unlock success for your brand this Black Friday. Discover data driven strategies to help you drive sales during the retail event of the year. We'll show you how to capitalize on the success of events like Black Friday, 11:11, Singles Day, Super Monday, and the upcoming holiday period. Learn the importance of perfecting the basics and taking your omnichannel customer journey to the next level, reaching your KPIs, and standing out from the crowd. From optimising seamless interactions to crafting personalised shopping experiences, we'll equip you with data-driven tools to forge deeper connections and build brand loyalty. In this video you will gain:• Actionable strategies for you to get ready for Black Friday and other upcoming significant sale events• Learn how to elevate your campaign and customer engagement strategies• Help with cutting through the noise• Recommendations on tools and capabilities and how to roll them out Watch now!

---

### The Science of Building Stronger Customer Relationships Through Conversations

> In this fast-paced, always-on digital world, brands continue to look for more “out-of-the-box” solutions to get closer to their customers, build trust and interact on a personal level.

- Published: 2023-09-07
- Modified: 2023-09-07
- URL: https://emarsystest.com/learn/webinars/the-science-of-building-stronger-customer-relationships-through-conversations/
- Translation Priorities: Optional

The Science of Building Stronger Customer Relationships Through Conversations The way customers engage with brands is changing fast. The days of call centre hold music and raising customer service help tickets are being replaced by instant communication via social channels and messenger apps. In this fast-paced, always-on digital world, brands continue to look for more “out-of-the-box” solutions to get closer to their customers, build trust and interact on a personal level. In this session, Sinch’s VP of International Marketing, Anna Jäger, and Senior Account Manager, Susan Stjernberger uncover 5 key trends shaping retail communication. Hear how global brands Zadig & Voltaire, Cdiscount and Intermarché: Interact with their customers and increase conversion rates by leveraging the power of messaging solutions Use immersive and interactive brand experiences to increase customer engagement Blend digital channels with in-store experiences to create seamless customer experiences Watch now!

---

### Episode 3, Driving Engagement and Revenue with Mobile Marketing

> In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization.

- Published: 2023-08-25
- Modified: 2023-11-22
- URL: https://emarsystest.com/learn/webinars/episode-3-driving-engagement-and-revenue-with-mobile-marketing/
- Translation Priorities: Optional

Maximizing and Actioning Data on Web to Drive Engagement Mobile is the one channel that is always with customer, which makes it a critical touchpoint for today’s brands. Through mobile, marketers can connect with customers anywhere they’re at, without needing an app, and reach wider audiences. But without the proper technology and guidance, it can be cumbersome and costly channel to implement.   In this fireside chat, we’ll dive deep into the most effective ways to integrate mobile marketing into you omnichannel mix, allowing you to unlock mobile engagement strategies that drive customer lifetime value.    Join SAP Emarsys Technical Adoption Specialists Josh Brown and Alex Vancea as they reveal tips and insights to help you stay competitive with mobile, including:  An expert breakdown of mobile marketing  Ways to leverage in-app and push notifications to drive growth and customer engagement   How Mobile Wallet opens up new omnichannel use cases that deliver results  Watch it now!

---

### It’s Raining Revenue! How Movable Ink Built a Revenue Waterfall for Brandsdal

> By using Movable Ink for Email + Stories, Brandsdal built a ‘super waterfall’ campaign that drove 147 Conversions with an AOV of $60, resulting in $8k in revenue.

- Published: 2023-08-18
- Modified: 2023-08-18
- URL: https://emarsystest.com/learn/webinars/its-raining-revenue-how-movable-ink-built-a-revenue-waterfall-for-brandsdal/
- Translation Priorities: Optional

It’s Raining Revenue! How Movable Ink Built a Revenue Waterfall for Brandsdal Brandsdal, a leading Norwegian beauty and cosmetics e-commerce brand, found themselves toe-to-toe with a common e-commerce marketing challenge. How do you perfect the art of creating a highly personalized customer experience that goes beyond merely recommending products based off recent web browsing behavior? Enter Movable Ink. By using Movable Ink for Email + Stories, Brandsdal built a ‘super waterfall’ campaign that drove 147 Conversions with an AOV of $60, resulting in $8k in revenue. Tune in to hear Brandsdal’s Lee Jones-Abrahamsen and Amalie Nilsen alongside Movable Ink’s Client Experience Manager, Maria Ferreira discuss how Brandsdal created a highly personalized experience by displaying relevant content to all their customer segments. Watch now!

---

### Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion

> Discover 3 actionable insights from Ochsner Sport's personalization program that yielded the most impact.

- Published: 2023-08-17
- Modified: 2023-08-17
- URL: https://emarsystest.com/learn/webinars/ochsner-sports-personalization-journey-bridging-creativity-conversion/
- Translation Priorities: Optional

Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion As Switzerland’s largest sporting goods retailer, Ochsner Sports has felt the pressure in recent years to up their personalization game. They achieved this by doing two important things – building a cross-functional personalization program and using data-driven insights to unlock true customer centricity. Ochsner Sport’s Team Lead for Online Shop Management, Jan Cahlik is joined by Dynamic Yield’s Director of Product Marketing, Emma Furlong to discuss: How Ochsner Sport is finding innovative ways to bridge the gap between traditional marketing and e-commerce The mindset change they have driven internally to enable cross-functional collaboration Three actionable insights from their personalization program that yielded the most impact Watch now!

---

### How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth

> How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers.

- Published: 2023-08-11
- Modified: 2023-08-11
- URL: https://emarsystest.com/learn/webinars/how-brandalley-leveraged-advocacy-data-to-supercharge-their-growth/
- Translation Priorities: Optional

How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers. In this session, Kat Wray, Mention Me Director of Strategic Partnerships, joins Michelle Hurney, BrandAlley Head of Marketing, to discuss: How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers Setting up specific referral campaigns Using advocacy data in paid search and social efforts Watch now!

---

### The Holiday Edge: Actionable Shopping Insights for Black Friday Week

> Join a panel of experts for insights on consumer trends in these tough economic times, and learn tactics for inspiring customer engagement this coming Black Friday and beyond.

- Published: 2023-08-11
- Modified: 2023-08-16
- URL: https://emarsystest.com/learn/webinars/the-holiday-edge-actionable-shopping-insights-for-black-friday-week/
- Translation Priorities: Optional

The Holiday Edge: Actionable Shopping Insights for Black Friday Week Creating successful holiday marketing campaigns is challenging at the best of times, let alone during the current period of economic uncertainty. The best way to gain an edge on the competition is knowing your customers so well you can predict what they want... . and then tailoring your strategy to meet their needs and inspire their loyalty. In this webinar led by our technology partner Wunderkind, you’ll get insights and practical strategies for driving customer engagement during this holiday season and beyond. Discover key consumer data from Wunderkind’s recent survey of 1,000+ US and UK shoppers that reveals what customers truly want. Hear customer sentiments about spending versus saving, why Gen Z is a particularly strong target market, and more. Learn why influencers have lost favor with consumers and find out why your website should be the cornerstone of your holiday engagement strategy.   Hear success stories from Wunderkind, Stylitics, and SAP Emarsys about how marketers can create truly inspirational, personalized holiday shopping experiences. Watch now!

---

### Mastering the Art of Conversational Commerce: Spoonflower’s Secret to 22x ROI

> Discover how Spoonflower, custom fabric and wallpaper brand, leverages SMS to boost customer spending.

- Published: 2023-08-07
- Modified: 2023-08-07
- URL: https://emarsystest.com/learn/webinars/mastering-the-art-of-conversational-commerce-spoonflowers-secret-to-22x-roi/
- Translation Priorities: Optional

Mastering the Art of Conversational Commerce: Spoonflower’s Secret to 22x ROI Discover how Spoonflower, custom fabric and wallpaper brand, leverages SMS to boost customer spending. Tune in to hear Spoonflower’s Director of Email Marketing, Suz Pozzo, as she shares her experience working with Attentive Concierge during a busy holiday season. She’s joined by Attentive’s Yahirí Rodriguez and Jess Wells to chat about: Creating 1:1 connections with customers through SMS Turning first-time visitors into loyal customers Utilizing conversational commerce to increase average order value Watch now!

---

### Investing To Win In A Cut-Back Economy

> Bogner and Vogue Germany discuss how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty.

- Published: 2023-08-03
- Modified: 2023-08-03
- URL: https://emarsystest.com/learn/webinars/investing-to-win-in-a-cut-back-economy/
- Translation Priorities: Optional

Investing To Win In A Cut-Back Economy In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. So what are the essential tools that brands need to continue investing in and how can marketers overcome resource constraints to thrive in a time of scarcity? In this discussion, recorded from SAP Emarsys Munich PTTM Festival, we’ll find out from Benjamin Messner, Director of E-Commerce at Bogner, and Kerstin Weng, Head of Editorial Content for Vogue Germany, how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty. Watch now!

---

### From Pure Play to Omnichannel Challenger

> Parfumdreams discuss how they’ve become a thriving omnichannel leader and which tools and partners helped them along the way.

- Published: 2023-07-28
- Modified: 2023-07-28
- URL: https://emarsystest.com/learn/webinars/from-pure-play-to-omnichannel-challenger/
- Translation Priorities: Optional

From Pure Play to Omnichannel Challenger In under a decade, the digital revolution has transformed the way we shop and the beauty industry has been one of the biggest beneficiaries of this. In this intimate fireside chat, recorded from SAP Emarsys Munich PTTM Festival Event, we’ll hear from Daniel Lang, Head of Marketing & Development at Parfumdreams, about how they’ve grown the business from a modest footprint to a thriving omnichannel leader; how they’ve overcome both global and local challenges; and which tools and partners helped them along the way. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue. Watch now!

---

### Lingering and Longing: The New Language of Loyalty

> Discover the challenges BMW have identified when it comes to customer loyalty and the evolution of their loyalty programmes.

- Published: 2023-07-19
- Modified: 2023-07-19
- URL: https://emarsystest.com/learn/webinars/lingering-and-longing-the-new-language-of-loyalty/
- Translation Priorities: Optional

Lingering and Longing: The New Language of Loyalty The web 3. 0 world has burst onto the scene against a backdrop of economic shortages, political upheaval and cultural revolution. This has created a tension between demand for novelty and exclusivity and increasing price sensitivity. In this conversation, recorded from SAP Emarsys Munich PTTM Festival Event, we’ll find out from BMW what challenges they’ve identified when it comes to customer loyalty. Jenny Treiber-Ruckenbrod, CMO BMW Germany, will discuss their ventures into the experience economy, the evolution of their loyalty programmes, the impact on long-term revenue and how they measure success when introducing new brand features. Watch now!

---

### How to Make Data Your Secret Weapon

> Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences.

- Published: 2023-07-13
- Modified: 2023-07-18
- URL: https://emarsystest.com/learn/webinars/how-to-make-data-your-secret-weapon/
- Translation Priorities: Optional

How to Make Data Your Secret Weapon Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences. In this provocative conversation, we’ll explore the data pain points facing marketers, how to navigate data privacy pitfalls and which new tools help to create personalised experiences that drive loyalty and revenue, without compromising on trust and security. Discover data insights from Alim Adam Nait, Saint Laurent Worldwide Digital Engagement Manager, and Lennart Müller-Teut, Akris Chief Marketing Officer, recorded from SAP Emarsys Munich PTTM Festival Event! Watch now!

---

### 5 Trends Shaping Retail Strategies & Execution

> Uncover 5 trends shaping retail: Hear from industry experts how to maximize first-party data and optimize omnichannel marketing experiences.

- Published: 2023-07-11
- Modified: 2023-07-11
- URL: https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategies-and-execution/
- Translation Priorities: Optional

5 Trends Shaping Retail Strategies & Execution Brands and retailers are navigating numerous internal and external pressures that are changing the way they do business. In this webinar, we’ll discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate. Spoiler alert, overcoming these challenges requires a solid foundation for customer loyalty. Not sure where or how to start? In this podcast, we’ll discuss how to: Effectively prioritize first-party data collection and usage to personalize campaigns and experiences; Double-down on creativity across all channels to stand out and resonate with target consumers; and Leverage supply chain and inventory insights to take a more agile approach to promotions and product-focused marketing campaigns. Watch now!

---

### The New Change Agents: How Top IT and Marketing Teams Drive CX Innovation

> Discover how to blend the Art of marketing with the Science of IT to drive CX innovation.

- Published: 2023-07-07
- Modified: 2023-07-07
- URL: https://emarsystest.com/learn/webinars/the-new-change-agents-how-top-it-and-marketing-teams-drive-cx-innovation/
- Translation Priorities: Optional

The New Change Agents: How Top IT and Marketing Teams Drive CX Innovation According to IDG, 53% of CIOs expect to increase their involvement in CX in the future. Given the critical role that tech plays in digital marketing, it’s no surprise that forward-thinking businesses are looking for ways to blend the Art of marketing with the Science of IT to drive CX innovation. In this session, Retail Touchpoint’s VP of content, Alicia Esposito will moderate a panel of digital leaders from global brands to discuss a range of topics, including how to: Bring your customer centric vision to life Become a strategic partner that drives efficiency Use actionable data to unlock revenue-driving personalization initiatives Build a CX-optimized tech stack Watch now!

---

### Perfecting the Art of Loyalty to Drive Retention and Revenue

> Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why?

- Published: 2023-07-04
- Modified: 2023-07-04
- URL: https://emarsystest.com/learn/webinars/perfecting-the-art-of-loyalty-to-drive-retention-and-revenue/
- Translation Priorities: Optional

Perfecting the Art of Loyalty to Drive Retention and Revenue Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why? In this session, we’ll discuss the latest trends when it comes to loyalty and reveal the best omnichannel marketing use cases that deepen customer relationships, improve retention, and drive business growth faster than ever before. Estée Lauder, Hobbii, Jebbit, and SAP Emarsys will share how they perfected the art of customer loyalty by: Personalizing with data-driven content Tailoring content and campaigns by lifecycle stage Using smart automation to unlock always-on loyalty and retention Watch now!

---

### SAP Emarsys Product Strategy, Innovations, and Roadmap

> SAP Emarsys shares the latest innovations, including how they use AI to power personalization and demonstrate the revenue impact of marketing

- Published: 2023-06-28
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/sap-emarsys-product-strategy-innovations-and-roadmap/
- Translation Priorities: Optional

Innovation to bring power to your marketing Omnichannel means "being there" on the channels your customers want, reacting to their behavior in the moment and creating loyalty through personalization. In this session, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones is joined by Anthony Sciortino, VP Engineering North America / Platform Cloud to discuss how the SAP Emarsys Customer Engagement Platform: Unlocks time to value by onboarding your data easily and executing campaigns fast Uses AI to power personalization Demonstrates the revenue impact of marketing efforts Is undergoing continuous improvement to meet the demanding needs of marketers in 2023 and beyond

---

### Cross-Border Marketing: Gain Higher Sales Conversion and Enhance Customer Experience with Hyper-Personalisation

> Learn from Lovely Wholesale's global marketing success in cross-border eCommerce. Discover customer-centric strategies for higher sales conversion. Watch now.

- Published: 2023-06-09
- Modified: 2023-06-12
- URL: https://emarsystest.com/learn/webinars/cross-border-marketing-gain-higher-sales-conversion-and-enhance-customer-experience-with-hyper-personalisation/
- Translation Priorities: Optional

Cross-Border Marketing Cross-border eCommerce has emerged as a crucial growth opportunity for many businesses in 2023. However, developing a global marketing strategy that resonates with overseas customers is no easy feat. In this video, you'll discover how Lovely Wholesale, a Chinese online fast fashion brand, successfully established its global presence through customer-centric marketing strategies, and how they gain higher sales conversion with hyper-personalisation.  Join Jane Gou, CMO of Lovely Wholesale, to uncover what it takes to develop a winning global marketing strategy. Key takeaways:  The way of establishing consistent customer communication that convey products’ values  The marketing and content tactics that cater to customers in different life cycle stages.   How to leverage first-party data to engage existing customers and drive re-purchases.    Please note that this OD Video is in Mandarin.   Watch now!

---

### Become a Lean, Mean, Marketing Machine with Savers and Columbia Sportswear

> Savers and Columbia Sportswear share the strategies and hands-on tactics they use to thrive in a world of decreasing budgets and increasing expectations.

- Published: 2023-05-16
- Modified: 2023-05-16
- URL: https://emarsystest.com/learn/webinars/become-a-lean-mean-marketing-machine-with-savers-and-columbia-sportswear/
- Translation Priorities: Optional

Time to Tidy Up the Engine Room of Your Marketing Machine? Why is it that marketing processes, the very things that keep teams aligned and productive, are often the first thing to go out the window when the pressure’s on? If your marketing team, like so many others out there, is feeling the pressure to do more with less, it may be time to step back, take a deep breath, and revisit your core processes, strategies and tactics. In this session, Savers’ Senior CRM and Email Marketing Manager, Adam Bressler and three core members of the Columbia Sportswear product, lifecycle marketing, and email marketing team will share how they: Allocate marketing resources when budgets are tight Lean on automation to increase efficiency Embrace non-traditional channels like Waze and Craigslist to get more bang for their marketing buck Built a marketing Center of Excellence to eliminate cross-functional silos Empower individual team members to own their capabilities and become subject matter experts

---

### How Can Marketers Break the Barriers to Omnichannel Personalisation? 

> Omnichannel personalisation is the new marketing normal. In this panel discussion we'll look at brands that are getting it right and what they can teach us.

- Published: 2023-05-10
- Modified: 2023-05-10
- URL: https://emarsystest.com/learn/webinars/how-can-marketers-break-the-barriers-to-omnichannel-personalisation/
- Translation Priorities: Optional

How Can Marketers Break the Barriers to Omnichannel Personalisation? In this panel session, digital leaders discuss which brands are getting omnichannel personalization right and what can they teach us? Daniel Hagos, (SAP Emarsys), Negar Mokhtarnia (Pet Circle), Tracy Jones-Harris (Camilla), Ross Bark (Enterprise Wide) and Esti Frischling. (Moveable Ink) will discuss: Smart ways of using 1st party data to unlock omnichannel personalisation Common barriers and how to break through them How to enable personalisation both online and in-store Watch Now!

---

### Episode 2, Drive Acquisition and Conversion with Web: Tips, Insights, & Examples

> Join your SAP Emarsys Experts and discover how to maximize Web Channel to drive acquisition and increase conversion for your brand.

- Published: 2023-05-09
- Modified: 2023-05-25
- URL: https://emarsystest.com/learn/webinars/episode-2-drive-acquisition-and-conversion-with-web-tips-insights-examples/
- Translation Priorities: Optional

Maximizing and Actioning Data on Web to Drive Engagement Join your SAP Emarsys Experts and discover how to maximize Web Channel to drive acquisition and increase conversion for your brand. Get actionable insights into activating impactful use cases specifically for Web, and learn how to optimize touchpoints across the entire customer journey so you can deliver more consistent, meaningful engagements.  ​ During this session, you’ll get: Tips for delivering highly engaging and impactful campaigns across Web​ Insights into activating Web Channel programs for transactional and engagement use cases Advice on how to get the most out of your progressive profiling (and how to collect data that makes sense for your business)​. ​ Real-life brand examples of results-generating Web campaigns. ​And more! Watch it now!

---

### Powering the Marketer: Marketing Innovators Share Rare Insights 

> Global marketing leaders discuss the ever-changing demands of marketing and answer the elusive question of 'What's next?

- Published: 2023-04-18
- Modified: 2023-04-18
- URL: https://emarsystest.com/learn/webinars/powering-the-marketer-marketing-innovators-share-rare-insights/
- Translation Priorities: Optional

Powering the Marketer: Marketing Innovators Share Rare Insights From Covid to the new normal and beyond. In this frank panel discussion, global marketers weigh in on macro trends affecting the industry. They share insight into an industry in constant flux with a view to empower marketers and inspire hope. Leaders in Marketing, Mal Chia (Outsourced CMO), Michelle Rando (Mosaic Brands), Barry Saunders (Oroton), and Shane Lenton (The Wishlist Company) will discuss: • Innovation in uncertain times• AI, the metaverse and marketing• Being sustainable and environmentally conscious• Future predictions This is a live recording from the Power to the Marketer Sydney Event in October 2022. Watch Now!

---

### Knit One, Purl Two: How Hobbii Knitted Data and Content to Gain 300%+ Revenue

> Online yarn superstore Hobbii shares the secrets of how they knitted relational data with content for impressive revenue gains.

- Published: 2023-03-31
- Modified: 2023-05-22
- URL: https://emarsystest.com/learn/webinars/knit-one-purl-two-how-hobbii-knitted-data-and-content-to-gain-300-revenue/
- Translation Priorities: Optional

How Hobbii Knitted Data With Content to Gain 300%+ Revenue Online yarn superstore Hobbii have spun up a content strategy that marries customer behavior with relevant, real-time content for enviable revenue gains.   In this session, Hobbii’s Head of CRM and Retail Marketing, Marianne Colding Oxholm shares the secrets of the brand’s stellar success, with a focus on how they:  Increased revenue by 311% in a year through winback and price drop campaigns  Increased email conversion to sales by 9%  Use relational data to inform content strategy  Use gamification to build an engaged in-app audience of 10k+ weekly players Watch now!

---

### Jack Wolfskin's Journey From Traditional Retailer to Omnichannel Champion 

> Watch this interview with Mokhtar Benbouazza, VP Marketing & Digital and learn more about Jack Wolfskin’s journey from traditional retailer to omnichannel champion.

- Published: 2023-03-22
- Modified: 2023-03-22
- URL: https://emarsystest.com/learn/webinars/jack-wolfskins-journey-from-traditional-retailer-to-omnichannel-champion/
- Translation Priorities: Optional

Jack Wolfskin's Journey From Traditional Retailer to Omnichannel Champion In this interview from our live event in Berlin, we heard from Mokhtar Benbouazza, VP Marketing & Digital at Jack Wolfskins about Jack Wolfskin’s journey from traditional retailer to omnichannel champion, giving invaluable insights on:   - How the Jack Wolfskin brand has undergone modernization  - How the brand transformed from a traditional retail setup into an omnichannel player  - The cultural shift the company had to go through to drive this omnichannel transformation Watch Now!

---

### Cracking the Loyalty Code: Tips & Tactics from Top Global Brands 

> Loyalty experts from Lorna Jane, Bapcor, Click Frenzy and Power Retail share their top tips.

- Published: 2023-02-22
- Modified: 2023-02-22
- URL: https://emarsystest.com/learn/webinars/cracking-the-loyalty-code-tips-tactics-from-top-global-brands/
- Translation Priorities: Optional

Cracking the Loyalty Code: Tips & Tactics from Top Global Brands Join our loyalty experts as they discuss what true loyalty means to brands, the key challenges they face proven marketing strategies and more. This is a live recording from the Power to the Marketer Sydney Event in October 2022. With growing competition, tightening profit margins and ever-increasing consumer expectations, loyalty has never been more important for e-commerce brands.   In this live recorded session from Power to the Marketer Sydney event on the 6 October 2022, you will hear loyalty experts Samyin Mequillet, David Palfreeman, Jenna Lee and Mark Salzmann discuss:  The meaning of true loyalty  Key challenges that today's brands face  Proven marketing strategies and best practices  Important takeaways from the SAP Emarsys Loyalty index Watch Now!

---

### 5 Trends Shaping Retail Strategy and Execution in 2023 

> Join retail experts as they discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate.

- Published: 2023-02-21
- Modified: 2023-04-13
- URL: https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategy-and-execution-in-2023/
- Translation Priorities: Optional

5 Trends Shaping Retail Strategy and Execution in 2023 In this webinar, we discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate. Spoiler alert, overcoming these challenges requires a solid foundation for customer loyalty.   Not sure where or how to start? Retail industry experts and practitioners will gather for this webinar to discuss how to:  Effectively prioritize first-party data collection and usage to personalize campaigns and experiences;  Double-down on creativity across all channels to stand out and resonate with target consumers; and  Leverage supply chain and inventory insights to take a more agile approach to promotions and product-focused marketing campaigns.   Watch Now!

---

### The Future of 360 Marketing with Zalando

> Ralph Rijks, VP Regional Marketing at Zalando, uncovers Zalando’s data-driven omnichannel strategy and how they evolve business goals.

- Published: 2023-02-03
- Modified: 2023-02-14
- URL: https://emarsystest.com/learn/webinars/the-future-of-360-marketing-with-zalando/
- Translation Priorities: Optional

Evolving Business Goals and How to Meet Them​ At SAP Emarsys Power To The Marketer Festival we brought you the brightest minds in marketing across the globe to discover how they drive their brands' success using intelligent omnichannel communication, innovative strategies for customer loyalty and tech stack utilisation. In this interview from our live event in Berlin, we heard from Ralph Rijks, VP Regional Marketing at Zalando, about his vision for the future of marketing in a digital world, giving invaluable insight on: The data-driven strategies Germany’s biggest fashion e-tailer is taking based on insights from its vast customer base Different channels Zalando uses to elevate brands within its portfolio Evolving goals in light of industry changes anticipated over the coming years How Zalando personalises – and localises – its approach to reaching consumers with the right content at the optimal moment in the marketing funnel Watch now!

---

### The Meaning of Life… cycle Marketing

> Join Lifecycle Marketing wonder-brands French Connection and Happy Socks as they share top tips on how to build and optimize effective lifecycle flows

- Published: 2023-01-13
- Modified: 2023-02-22
- URL: https://emarsystest.com/learn/webinars/the-meaning-of-life-cycle-marketing/
- Translation Priorities: Optional

Upgrade your lifecycle marketing from drab to fab with French Connection and Happy Socks Are you going mad trying to map customer journeys? Does audience segmentation have your head spinning? Do your lifecycle flows feel like they’re running dry?   If so, you may be in need of some divine inspiration!   Tune into “The Meaning of Life... Cycle marketing” with Kelly Priest (eCommerce and Digital Marketing Manager, French Connection), CJ Claesson (Senior CRM Consultant, Happy Socks) and Sabrina Lindner (CRM Campaign and Project Manager, Happy Socks) to find out how they:  Map out customer journeys   Identify priority segments   Acquire high-value customers at low cost   Use replenishment campaigns to keep buyers active   Handle reactivation and win-back campaigns Watch Now!

---

### Episode 1: Using Actionable Insights to Enhance Personalization

> In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization.

- Published: 2022-12-23
- Modified: 2023-02-21
- URL: https://emarsystest.com/learn/webinars/performance-series-s3-ep1-using-actionable-insights/
- Translation Priorities: Optional

Personalization needs relevant and actionable data Prime Day. Black Friday. Cyber Monday. Christmas. Singles Day. Every time a big sales event happens, retailers receive a flood of first-party data that could prove more valuable over time than the sales events themselves. In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization. You’ll see first-hand how SAP Emarsys guides marketers with better decision-making when it comes to optimization. Watch it now!

---

### Forrester: The Effective CMO

> Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, and what an effective CMO looks like compared to other c-level executives.

- Published: 2022-12-20
- Modified: 2023-01-18
- URL: https://emarsystest.com/learn/webinars/forrester-the-effective-cmo/
- Translation Priorities: Optional

Forrester: The Effective CMO In this session, Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, sharing valuable insights to questions such as: What is an effective CMO? What does an effective CMO look like compared to other c-level executives? What attributes come naturally to an effective CMO? What habits should an effective CMO learn to practice? What career path does the effective CMO take? How should you chart your course as a current or aspiring CMO? Watch Now!

---

### Best-Of Performance Series: Tips, Insights, and More to Guide Your 2023 Marketing Strategy!

> In this SAP Emarsys Performance Series highlight session, discover top tips and successes from leading brand marketers to build your customer engagement strategy for 2023.

- Published: 2022-12-09
- Modified: 2024-01-04
- URL: https://emarsystest.com/learn/webinars/best-of-performance-series-2022/
- Translation Priorities: Optional

Performance Series Highlights: Top 5 Tips to Jumpstart 2023! If you’re like most marketers, you’re already thinking ahead on how you can prepare for 2023. So why not use the learnings and successes from 2022 to get a head start?   This past year, we learned a lot of great tips and actionable insights from our customers about how they drive success with their customer engagement strategies, especially during the holiday season when sales peak, web traffic surges, and engagement opportunities are plentiful. Now, we’re giving you that knowledge so you can continue to connect with customers and create an omnichannel customer engagement strategy that delivers results, into the new year and beyond.    In this video, we put together key highlights of our Performance Series sessions to give you: Tips for when and how to re-engage inactive customers and reduce churn Building blocks for creating omnichannel campaigns and opt-ins that deliver results Knowledge on how to build welcome journeys that captivate customers and dear them to your brand. Ways to identify and leverage the channels your customers engage with most often so you can increase conversions and engagements Watch it now!

---

### Power To The Marketer Shorts

> Bite Sized Marketing Insights In 2 Minutes Or Less. Learn from Disney Theatrical Group, Reformation, Forrester, Happy Socks, and more!

- Published: 2022-12-08
- Modified: 2023-10-03
- URL: https://emarsystest.com/learn/webinars/power-to-the-marketer-shorts/
- Translation Priorities: Optional



---

### The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice

> The role of gamification in capturing first-party data, key learnings in mobile apps and the benefits of creating a closed ecosystem.

- Published: 2022-11-23
- Modified: 2023-02-14
- URL: https://emarsystest.com/learn/webinars/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/
- Translation Priorities: Optional

Looking for smart insights on gathering first-party data, smart segmentation and mobile app mastery? What do the world’s oldest football association and the UK’s most popular online contact lens retailer have in common? Both are up against a similar set of challenges when it comes to engaging vast audiences, capturing first-party data, and executing campaigns that drive engagement and retention. In this webinar, we invite Paul Brierley, the CRM & Membership Lead at The Football Association and Nimesh Shah, Marketing Director of Feel Good Contacts to share: Their content and channel strategy How they segment their audiences to power personalization The role of gamification in capturing first-party data How to build engaging welcome journeys Key learnings when building a mobile app and the benefits of creating a closed ecosystem Watch Now!

---

### Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession

> Join Forrester's VP, Principal Analyst, Rusty Warner as he unpacks why promotional campaigns and conversion rate optimization alone are not innovative enough to enable customer obsession.

- Published: 2022-11-18
- Modified: 2022-12-20
- URL: https://emarsystest.com/learn/webinars/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/
- Translation Priorities: Optional

Forrester Cross-Channel Marketing Hubs Learn with Forrester's VP, Principal Analyst, Rusty Warner as he unpacks why promotional campaigns and conversion rate optimization alone are not innovative enough to enable customer obsession. Join this session to: • Discover how MarTech investments can drive customer obsession• Learn how to align cross-channel marketing with CX initiatives• Acquire best practices to accelerate marketing-led CX innovation Watch Now!

---

### Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars

> Beauty Pie and Reformation showcase how they unified data to unlock complex segmentation and 1:1 personalization.

- Published: 2022-11-04
- Modified: 2022-12-02
- URL: https://emarsystest.com/learn/webinars/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/
- Translation Priorities: Optional

Is your data disparate, your segmentation scattered and your marketing execution mostly manual? This was the reality for luxury beauty brand Beauty Pie and sustainable fashion retailer Reformation back in 2019. Since then, they’ve undergone an epic journey to consolidate their data, enrich it with AI and predictive analytics and activate it across multiple channels in seriously smart ways. Chloe Pepper, Senior Email & CRM Manager at Beauty Pie, and Jordan Wallace, Reformation’s Senior Retention Manager will explain how they: Unified data to unlock complex segmentation and 1:1 personalization Built effective, data-driven replenishment campaigns Seamlessly connected virtual consultations with automation flows Used waitlist as a tool to measure demand signal Delivered personalized product recommendations based on gift card balances Watch Now!

---

### Forrester: The Omnichannel Difference

> Learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, about how the most customer-focused companies deliver the value of omnichannel.

- Published: 2022-10-27
- Modified: 2022-11-11
- URL: https://emarsystest.com/learn/webinars/forrester-the-omnichannel-difference/
- Translation Priorities: Optional

Forrester: The Omnichannel Difference We’ve all heard the call to be more omnichannel in the way that we win, serve and retain customers, especially as customers become more fluent across channels and devices. But does an omnichannel approach actually contribute to business drivers like revenue growth, loyalty and improved customer experience? And what makes the difference between companies who do omnichannel well compared to those that don’t? In this webinar, learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, the findings of a commissioned study conducted by Forrester Consulting on behalf of SAP Emarsys. We’ll cover how adopting an omnichannel philosophy and set of strategies will ensure you improve customer loyalty, better margins and revenue growth and provide the inspiration and tools you’ll need to make it happen. Watch Now!

---

### SAP Emarsys Product Keynote: Empowering Marketers Through Innovation

- Published: 2022-10-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/emarsys-product-keynote-empowering-marketers-through-innovation/
- Translation Priorities: Optional

Empowering Marketers through Innovation At SAP Emarsys, we’re dedicated to bringing more power to marketers through continuous innovation. That’s why we announced at the Power to the Marketer festival, our exciting new features created specifically with the marketer in mind, to support them, and to help them engage anywhere, personalize everywhere, and reach anyone, no matter the audience or scale of their business.   SAP Emarsys CEO Joanna Milliken, CTO Byron Pitney, and Global Head of Product Marketing Meghann York, deep dived into the latest innovations and enhancements coming to SAP Emarsys in 2023. They discussed:  The current expectations marketers face (and how they can successfully navigate them)   The path to true omnichannel engagement: What it looks like, and how SAP Emarsys helps marketers along their journey How SAP Emarsys is poised help brands deliver more experiences during the upcoming critical holiday season Our top three most-requested features, and how they help brands accelerate omnichannel customer engagement Upcoming innovations like the Mobile Wallet, Conversation Channels, In-App and Real-Time Web Personalization, CP and B2B Strategies and Tactics, and more! A behind-the-scenes look at how Gibson Guitars uses SAP Emarsys to deliver truly personalized omnichannel experiences that build relationships and drive revenue

---

### Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty

> Discover how Glossier went from idea to industry leader, and how to go from customer love affair to loyalty with Saks OFF 5TH, Anthropologie, and Innovasport

- Published: 2022-10-14
- Modified: 2022-10-31
- URL: https://emarsystest.com/learn/webinars/glossiers-idea-to-industry-leader-and-retail-panel-from-love-affair-to-loyalty/
- Translation Priorities: Optional

Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty Check out our New York Main Stage Sessions in the World Trade Center with Vogue Business! Discover how Kyle Leahy, Glossier CEO, charted success from Idea to Industry Leader. Glossier is people first and people powered to drive innovation. Our Retail Panel covers customer obsession and how to go from love affair to loyalty. Customer Obsession is not a tagline, it's putting the customer center of everything you do! Retail experts will be weighing in: Danielle Rios, Head of Loyalty at InnovasportSara Griffin, Senior Vice President Marketing at Saks OFF 5THElizabeth Preis, Chief Marketing Officer at Anthropologie

---

### 3 Tips For Rising Against Post-Holiday Uncertainty And Beyond

> Discover how to generate more revenue, efficiencies and retain customers in this post holiday webinar.

- Published: 2022-08-17
- Modified: 2022-09-26
- URL: https://emarsystest.com/learn/webinars/3-tips-for-rising-against-post-holiday-uncertainty-and-beyond/
- Translation Priorities: Optional

3 Tips For Rising Against Post-Holiday Uncertainty And Beyond Change can often seem like the only constant for marketers. And it’s hard. How we see it, change is inevitable but preparation is a choice. As brands approach yet another holiday season, there is much uncertainty for what economic factors will play as the last discount is dropped and the shoppers fade away back to their regular habits. Join us as we discuss how to: Keep your team by generating more marketing revenue with an effective IT partnershipGain efficiencies by creating agility and flexibility amid reduced budgets and team sizeAnd retain your customers by enabling more shopping for longer periods of time

---

### Wunderkind - Scale Email Into a Top Revenue Channel With the Power of Identity

> Learn how leading eCommerce brands leverage triggered email as a new customer acquisition channel.

- Published: 2022-08-01
- Modified: 2022-08-01
- URL: https://emarsystest.com/learn/webinars/wunderkind-scale-email-into-a-top-revenue-channel-with-the-power-of-identity/
- Translation Priorities: Optional

About This Webinar This webinar is part of SAP Emarsys Masterclass series where we collaborate with our partners to provide omnichannel expertise. Scaling Email Through The Power of Identity Every brand wants to utilize email to turn prospects into customers, but they’re held back by cookie-reliant technology. Learn how leading eCommerce brands leverage triggered email as a new customer acquisition channel, thanks to the power of Wunderkind’s Identity Network. Join Megan Kresinske, Director of Product Marketing at Wunderkind to discover how to scale email into a top revenue channel with the power of identity. Watch Now!

---

### Inspiration Explorer Station 3 | How to Tell When It’s Time to Break Up with Your Marketing Cloud

> Is your tech standing in the way of omnichannel marketing success? Join this webinar to learn the three crucial signs that it’s time to break up with your marketing cloud.

- Published: 2022-07-28
- Modified: 2022-08-19
- URL: https://emarsystest.com/learn/webinars/inspiration-explorer-station-3-how-to-tell-when-its-time-to-break-up-with-your-marketing-cloud/
- Translation Priorities: Optional

About This Webinar This webinar is part of the Inspiration Explorer series, which helps marketers with real-life strategies and tactics to enable omnichannel customer experiences and accelerate revenue goals. Sometimes, it’s not you — it’s your MarTech. Personalized, omnichannel customer engagement is what every marketer strives for today. Without it, you’ll fail to connect with customers, fall short on revenue targets, and disappoint your C-suite. But if you struggle to deliver seamless 1:1 experiences consistently across all your channels, it might not be your fault. You might just have the wrong tech in place. Watch now to learn the three crucial signs that it’s time to break up with your marketing cloud. In this webinar you'll learn: How rising customer expectations and business demands are impacting the current marketing landscape. Ways to identify technology that delivers quicker time to value and won’t require a long, tedious implementation. How to evaluate whether or not your tech can truly handle cross-channel personalization. The dangers of platform overload and its impact on marketing agility. The three essential ingredients of a customer engagement solution that will actually accelerate your omnichannel marketing. Watch now!

---

### Inspiration Explorer Station 2 | Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies

> Make this Black Friday a success by testing discount strategies, targeting limited-time holiday shoppers, and focusing on omnichannel marketing.

- Published: 2022-06-13
- Modified: 2022-07-14
- URL: https://emarsystest.com/learn/webinars/inspiration-explorer-station-2-mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/
- Translation Priorities: Optional

About This Webinar This webinar is part of the Inspiration Explorer series, which helps marketers with real-life strategies and tactics to enable omnichannel customer experiences and accelerate revenue goals. Holiday engagement strategies verified by experts, proven by leading brands For most brands, the holiday shopping season always yields some bump in business. But why do some brands achieve record-setting revenue results on Black Friday, while others do... eh, just okay? The answer lies in having the right strategy. If you’re tired of “good enough” results during Black Friday and want exceptional customer growth and revenue, join us on July 13, 11:00 AM ET | 5:00 PM CEST, when experts will share critical holiday engagement strategies to help you prepare for this year’s Black Friday. In this webinar, you’ll learn: Why testing is so important when it comes to holiday discounting (and when you should start testing)How to use intelligent segmentation to better target and engage seasonal shoppersStrategies for creating seamless omnichannel shopping experiences that drive in-store and online engagementHow to incorporate mobile into your omnichannel strategy and why QR codes are making a comeback Watch now!

---

### Performance Series, Season 2, Episode 3: 2022 Mobile Marketing Strategies: Push, SMS, In-App, & Conversational Channels

> Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle.

- Published: 2022-06-13
- Modified: 2025-01-24
- URL: https://emarsystest.com/learn/webinars/performance-series-season-2-episode/
- Translation Priorities: Optional

About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Key Takeaways: How to use Mobile Engage for push and in-app messages How to mix and match a responsive mobile site with an appKey learnings from our from mobile power users in Asia About the Session What: Informal 40-minute fireside chatWhere: Webinar (link upon registration)When: Available on demandWhy: Learn how to use mobile to deliver contextual messages We’re living in a mobile evolution, which means we have to embrace connected and integrated mobile experiences. Building mobile experiences isn’t not about a linear, siloed transition on any one channel but how they all seamlessly tie together on consumers’ mobile devices. You won’t want to miss this talk!

---

### Movable Ink - Taking a Customer-Centric Approach to Your Marketing Campaigns

> Learn how to leverage data to generate personalized content at scale across customer touchpoints.

- Published: 2022-06-09
- Modified: 2022-07-06
- URL: https://emarsystest.com/learn/webinars/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/
- Translation Priorities: Optional

About This Webinar This webinar is part of SAP Emarsys Masterclass series where we collaborate with our partners to provide omnichannel expertise. Customer Centric Marketing Approach With the constant emergence of new marketing channels (push, in-app, SMS, etc. ), it is now more important than ever to create consistent experiences wherever your customers interact with your brand – in email, on mobile devices, and beyond. In this session, learn the importance of taking a customer-centric approach to your campaigns with SAP Emarsys and Movable Ink, and how to leverage data to generate personalized content at scale across every customer touchpoint. Watch Now!

---

### Marketers vs Consumers: Building Meaningful Relationships Across Multiple Channels

> In this panel discussion, watch as experts and real shoppers discuss how to build meaningful relationships across multiple channels using omnichannel marketing.

- Published: 2022-06-08
- Modified: 2022-06-13
- URL: https://emarsystest.com/learn/webinars/marketers-vs-consumers-building-meaningful-relationships-across-multiple-channels/
- Translation Priorities: Optional

Building Meaningful Relationships Across Multiple Channels Almost half of marketers’ main priority for 2022 is to invest time in getting to know their customers better, according to SAP Emarsys research. In this panel discussion, watch as experts and real shoppers discuss how to build meaningful relationships across multiple channels using omnichannel marketing. Learn more about: Consumer insight on what they want from brands and marketersEmails growing prevalence and importanceTechnologies role in contacting consumers based on their preferencesThe power of harnessing data

---

### As the cookies crumble: How Samsonite is focusing on the future of consumer engagement

> A huge challenge for marketers is being able to keep up with the changing rules and regulations related to data privacy and cookies.

- Published: 2022-05-24
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/webinars/as-the-cookies-crumble-how-samsonite-is-focusing-on-the-future-of-consumer-engagement/
- Translation Priorities: Optional

How Samsonite is focusing on the future of consumer engagement A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP Emarsys. Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler. In this webinar you will get to hear how Samsonite is: Increasing consumer retention rates Providing a personalized experience to customers Put their team in a position to thrive in a cookieless world

---

### The Performance Series Hub

> The Performance Series is a quarterly, topical series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice.

- Published: 2022-05-18
- Modified: 2024-09-05
- URL: https://emarsystest.com/learn/webinars/performance-series/
- Translation Priorities: Optional

Performance Series The Performance Series is a topical series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Welcome to our vault of fireside chats with the SAP Emarsys Technical Adoption team. Made for marketing practitioners, e-commerce professionals and channel managers, the series aims to deliver raw, real insights directly from the source. This is where we connect the strategy with the tactical – high-level business principles with direct, in-the-weeds action to help you deliver better outcomes for customers.

---

### How CMOs can align with the business to drive success

> In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the major sources of pressure faced by marketing leaders.

- Published: 2022-05-10
- Modified: 2022-05-18
- URL: https://emarsystest.com/learn/webinars/how-cmos-can-align-with-the-business-to-drive-success/
- Translation Priorities: Optional

How CMOs can align with the business to drive success In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the major sources of pressure faced by marketing leaders, including a lack of alignment with the needs of the business. Join this live discussion, made possible by SAP Emarsys, and learn: How CMOs can tie themselves to the strategy of the businessLeadership style as a determining factor of success5 CMO archetypes to match with the right role, from brand- to revenue-focusedPlus! Sara Richter, CMO of SAP Emarsys, joins the conversation

---

### How Lorna Jane Builds the Full Omnichannel Customer Journey

> Learn more about the Lorna Jane Welcome Journey and how Post Purchase Journeys are differentiated.

- Published: 2022-05-09
- Modified: 2022-05-26
- URL: https://emarsystest.com/learn/webinars/how-lorna-jane-builds-the-full-omnichannel-customer-journey/
- Translation Priorities: Optional

Lorna Jane Omnichannel Customer Journey Lorna Jane transforms the way you think and feel about being active. Join Jenna Lee, Global Digital Marketing Manager, and Megan Murray, Marketing Campaign & Automation Specialist to discover how they build a full omnichannel customer journey. Learn more about: The Lorna Jane Welcome Journey: How guides are used to help inform consumers. How Lorna Jane differentiates the Post Purchase Journey when targeting new customers, repeat customers, and pregnant customers. Watch Now!

---

### Pixlee TurnTo - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers

> Pixlee TurnTo Webinar - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers

- Published: 2022-05-09
- Modified: 2022-06-06
- URL: https://emarsystest.com/learn/webinars/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/
- Translation Priorities: Optional

About This Webinar This webinar is part of SAP Emarsys Masterclass series where we collaborate with our partners to provide omnichannel expertise. Community Driven Marketing Omnichannel marketing is not about pushing offers across multiple channels – it’s about crafting experiences for the customer first, so they keep coming back. As Marketers, our challenge is to unite customer data, technologies and deliver personalized content across an ever increasing multitude of channels. With the demand for personalized content at an all-time high, brands have had to find a way to scalably source creative to match their increasingly diverse audiences. Many have turned to their communities – customers and influencers alike – to fill this gap. Learn how the world’s top community-driven brands are creating agile, inclusive content pipelines to drive better brand engagement and conversion. Watch Now!

---

### Inspiration Explorer Station 1: Successful Omnichannel Marketing Ideas to Ignite Your Fire

> Hear how brand marketers create and deliver 1:1 omnichannel experiences that drive customer engagement and increase revenue.

- Published: 2022-05-04
- Modified: 2022-05-20
- URL: https://emarsystest.com/learn/webinars/inspiration-explorer-station-1-successful-omnichannel-marketing-ideas-to-ignite-your-fire/
- Translation Priorities: Optional

About This Webinar This webinar is part of the Inspiration Explorer series which helps marketers with real-life strategies and tactics to enable omnichannel customer experiences and accelerate revenue goals. Successful Omnichannel Marketing Ideas to Ignite Your Fire Get on board and prepare to explore new ways to create omnichannel customer experiences. In this “Best of” webinar, discover how top brands Reformation, Samsonite, and Orlebar Brown charted innovative paths to true 1:1 omnichannel customer engagement, resulting in real growth and revenue. Learn how these brands: Unify in-store and online data to deliver personalized cross-channel experiencesEnforce key messaging across the entire customer lifecycle, no matter where customers choose to engageCollect and connect data to deliver more targeted 1:1 messages in real timePrioritize personalization across channels to enhance the CX and accelerate business outcomes Watch Now!

---

### Meet The Boss: Power to the retail marketer

> SAP Emarsys and a select group of your retail peers, share the results of our latest SAP Emarsys report; exploring how to truly give power to the marketer, examining the latest trends and sharing industry best practice.

- Published: 2022-04-29
- Modified: 2022-04-29
- URL: https://emarsystest.com/learn/webinars/meet-the-boss-power-to-the-retail-marketer/
- Translation Priorities: Optional

Power to the retail marketer The role of marketing has exploded, with more responsibilities than ever before. In 29% of cases, retail marketers must look after all these functions within their single role; they are under increasing pressure to do more in less time, with fewer people and limited budget. When asked, 67% say they would like to spend more time improving personalized product recommendations, while 91% need more time to get to know their customers as people. With customer expectations are the most complex they’ve ever been; personalization is no longer just a nice-to-have. These roadblocks aren’t going anywhere. Only by understanding them (and what others are doing to solve for them) can we hope to be equipped with the tools and plans to break our way through. SAP Emarsys and a select group of your retail peers, share the results of our latest SAP Emarsys report; exploring how to truly give power to the marketer, examining the latest trends and sharing industry best practice. Discover: Why personalization is essential for business growth in today’s world of quick-change customer behavior and market conditionsHow to break through the common barriers that prevent retailers from getting successful programs off the ground (collecting first party data, understanding customers, achieving true 1:1 personalization)The importance of customer relevancy (in offers, messaging and product) for driving successful loyalty programs

---

### Performance Series, Season 2, Episode 2 (APAC): Using Your Website as a Strategic Transactional & Opt-in Touchpoint

> Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle.

- Published: 2022-04-29
- Modified: 2022-05-26
- URL: https://emarsystest.com/learn/webinars/performance-series-s2-ep2-apac-web-channel/
- Translation Priorities: Optional

About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Key Takeaways: Use your website to serve customers across the lifecycle Use permissioning, replenishment, and product recs to convert web traffic  How to ensure consistency with coupons, content and communication across channels How to deal with the changing privacy rules to gain opt-in consent Customer use cases and examples of web channel strategies  About the Session What: Informal 25-minute fireside chat, plus Q&AWhere: Webinar (link upon registration)When: Available on demandWhy: Learn how to use web channel at the core of your digital strategy

---

### Performance Series, Season 2, Episode 2 (AMER): Using Your Website as a Strategic Transactional & Opt-in Touchpoint 

> Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle.

- Published: 2022-04-29
- Modified: 2022-05-26
- URL: https://emarsystest.com/learn/webinars/performance-series-s2-ep2-amer-web-channel/
- Translation Priorities: Optional

About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Key Takeaways: Use your website to serve customers across the lifecycle Use permissioning, replenishment, and product recs to convert web traffic  How to ensure consistency with coupons, content and communication across channels How to deal with the changing privacy rules to gain opt-in consent Customer use cases and examples of web channel strategies  About the Session What: Informal 25-minute fireside chat, plus Q&AWhere: Webinar (link upon registration)When: Available on demandWhy: Learn how to use web channel at the core of your digital strategy

---

### Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing

> Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence

- Published: 2022-04-12
- Modified: 2022-07-08
- URL: https://emarsystest.com/learn/webinars/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/
- Translation Priorities: Optional

About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the SAP Emarsys platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Setting the Stage for Omnichannel Marketing Why marketers are challenged with siloed tech stacksHow to ensure systems gel and “talk”How to go from single to multi-channelHow to go from batch-and-blast to omnichannelYou want to get to omnichannel – but what do you need to do first? Why you should think of your channels as a collection of communication

---

### Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing

> Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence

- Published: 2022-04-12
- Modified: 2022-05-04
- URL: https://emarsystest.com/learn/webinars/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/
- Translation Priorities: Optional

About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Setting the Stage for Omnichannel Marketing Why marketers are challenged with siloed tech stacksHow to ensure systems gel and “talk”How to go from single to multi-channelHow to go from batch-and-blast to omnichannelYou want to get to omnichannel – but what do you need to do first? Why you should think of your channels as a collection of communication

---

### Covetrus Helps Vets and Pet Owners with Personal, Predictive Marketing

> Join Greg Holmes, Covetrus Marketing Operations Manager, for an inside look at how the prescription management company targets direct-to-consumers based on in-office visits to the vet.

- Published: 2022-03-15
- Modified: 2024-07-18
- URL: https://emarsystest.com/learn/webinars/covetrus-helps-vets-and-pet-owners-with-personal-predictive-marketing/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Covetrus Helps Vets and Pet Owners with Personal, Predictive Marketing Driving customer lifetime value is a core requirement for any successful business.  Global animal-health technology and services company Covetrus has mastered this art by using data from veterinarians to make predictions about how and when consumers are likely to buy.   Join Greg Holmes, Covetrus Marketing Operations Manager, for an inside look at how:   the prescription management company targets direct-to-consumers based on in-office visits to the vet  they address one of their main priorities: driving CLTV (and annual value) vs. just average cart value   segmentation and tactics like auto-ship discount on many products.  

---

### How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year

> How did Australia’s leading online book retailer scale to $200m/year during a global pandemic, drive repeat business revenue - and even find the strength to go Public?  

- Published: 2022-03-14
- Modified: 2022-03-14
- URL: https://emarsystest.com/learn/webinars/how-harnessing-customer-loyalty-helped-booktopia-scale-to-200m-year/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year How did Australia’s leading online book retailer scale to $200m/year during a global pandemic, drive repeat business revenue - and even find the strength to go Public?   They cracked the customer loyalty code.   Last year, Booktopia turned the page on traditional sales strategy, built a dedicated retention team and harnessed the full power of 1st-party data.   The result? Sustainable, predictable growth.   Join Booktopia’s Chief Marketing Officer Steffen Daleng and CRM Manager Edwin Gan as they discuss:   Booktopia’s story and its unique loyalty strategy Creating enticing cross-channel experiences Managing retention programmes across consumer and business verticals Their vision for the future and actionable advice for fellow industry professionals 

---

### Supercharging Contextual Commerce with Customer Loyalty Programmes

> CUE Clothing’s Chief Innovation Officer Shane Lenton talks about how their loyalty programme encouraged a return to in-store traffic and interactions as pandemic restrictions lifted.

- Published: 2022-03-14
- Modified: 2022-03-14
- URL: https://emarsystest.com/learn/webinars/supercharging-contextual-commerce-with-customer-loyalty-programmes/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Supercharging Contextual Commerce with Customer Loyalty Programmes Australia has been ahead of the game when it comes to the Covid-19 pandemic, and so are their retailers. CUE clothing, Australia’s largest local fashion manufacturer, is leading the way when it comes to bringing people back to physical stores.   In this session, CUE Clothing’s Chief Innovation Officer Shane Lenton talks about how their highly engaged customer loyalty programme encouraged a return to in-store traffic and interactions as pandemic restrictions lifted.    Find out how CUE Clothing:  Created a community through loyalty programmes Drove contextual commerce through automation and personalisation Used automation to drive in-store traffic as the pandemic lifted  Shane will also explore how the Facebook API is able to improve offline attribution, providing an alternative to the troublesome tracking pixel.  

---

### How Personalization and the Right Marketing Tech Stack is Reviving JOY

> Sofia shares JOY Shop’s bold vision for the future of the company and the role SAP Emarsys and SAP Upscale Commerce will play in making that dream real.

- Published: 2022-03-14
- Modified: 2022-03-14
- URL: https://emarsystest.com/learn/webinars/how-personalization-and-the-right-marketing-tech-stack-is-reviving-joy/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Personalization and the Right Marketing Tech Stack is Reviving JOY If you could take a failing retail brand, strip it down to its core elements and start all over which areas of the business would you focus on?   This is the question JOY Shop Owner and Head of Sales and Marketing Sofia Valentin and her team asked themselves before taking over the brand.   Her answer? Keep the brand, customers and product. Onboard a marketing and CRM solution that enables true personalization and scales with the business. And marry marketing to merchandizing.   In this session, Sofia shares JOY Shop’s bold vision for the future of the company and the role SAP Emarsys and SAP Upscale Commerce will play in making that dream real.  

---

### From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey

> Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot, as he shares their ‘three-legged stool’ strategy for creating a personalized experience.

- Published: 2022-03-14
- Modified: 2022-03-14
- URL: https://emarsystest.com/learn/webinars/from-traditional-retailer-to-omnichannel-trail-blazer-home-depots-digital-commerce-journey/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. From Traditional Retailer to Omnichannel Trail-Blazer Home Depot, the world’s largest home improvement retailer, has shifted to an omnichannel approach in marketing by providing personalized experiences for customers both online and in-store.    Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot Mexico, as he shares:   Their ‘three-legged stool’ strategy for creating a personalized experience for every customer  Ways to increase the likelihood of a purchase by providing options that make it easier for customers to get what they want  How to separate customer segments and hone in on specific buyers to grow relationships within both B2C and B2B  Ways they offer exceptional customer experience, both online and in-store 

---

### Customer Retention Through the Pandemic and Beyond with Nourished Life

> Sebastian Kuemmel, CRM & Marketing Automation Manager at Nourished Life discusses strategies for customer retention, trust and loyalty

- Published: 2022-03-14
- Modified: 2022-03-14
- URL: https://emarsystest.com/learn/webinars/customer-retention-through-the-pandemic-and-beyond-with-nourished-life/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Customer Retention Through the Pandemic and Beyond with Nourished Life In this engaging session, Sebastian Kuemmel, CRM & Marketing Automation Manager at Nourished Life discusses strategies for customer retention, trust and loyalty as well as actions and key stats to define your retail marketing priorities for 2021.   Having steered Nourished Life's marketing through the challenges of 2020, Sebastian shares how the business embraced change and adapted to rapidly shifting consumer behaviours brought about by lockdowns, restricted movement, and social distancing.    Join Kristyn Wallace, Client Success Director ANZ at SAP Emarsys as she chats to Sebastian about how Nourished Life not only survived, but thrived in 2020.   

---

### Hobbii’s ‘Less is More’ Plan for Increasing Customer Lifetime Value

> Join Marianne Colding Oxholm, Head of CRM & Retail Marketing at Hobbii, to discover their ambitious personalisation plans for the next 12 months.

- Published: 2022-03-14
- Modified: 2022-03-14
- URL: https://emarsystest.com/learn/webinars/hobbiis-less-is-more-plan-for-increasing-customer-lifetime-value/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Hobbii’s ‘Less is More’ Plan for Increasing Customer Lifetime Value An average of 1. 5m gated content downloads per month. An enviable 50% opt-in rate. Email campaigns that drive sales on autopilot. Over the last 12 months, the world’s leading yarn retailer, Hobbii, has achieved it all - and they’re only just getting started. With plans in the wings to cut campaign volume and double down on real-time personalisation, Hobbii is anticipating a dramatic spike in customer lifetime value that will dwarf previous revenue records. Join Marianne Colding Oxholm, Head of CRM & Retail Marketing at Hobbii and Victoire Frencia, Client Success Manager at SAP Emarsys, as they discuss: Hobbii’s journey over the last year, and their ambitious personalisation plans for the next 12 monthsUsing 1st-party data to deliver timely, relevant communicationsQuality over quantity - their plans to dramatically increase revenue by sending fewer emailsBuilding email lists with in-demand gated contentCreating marketing automations that connect to key business outcomes

---

### Performance Series Episode #3: How to Win Back Customers (The Right Way)

> Join our tech adoption experts to discover how to re-engage defective or lapsing audience segments most effectively.

- Published: 2022-03-11
- Modified: 2022-03-11
- URL: https://emarsystest.com/learn/webinars/performance-series-episode-3-how-to-win-back-customers-the-right-way/
- Translation Priorities: Optional

How to Win Back Customers (The Right Way) The Performance Series is a quarterly, topical fireside chat series that will guide SAP Emarsys users to make the most of the platform by providing use-case examples, best practices, and how-to advice. 2022 Q1 sessions focus on all aspects of Lifecycle Marketing. How to cater content for defecting vs. inactive customersWhy rapid purchase frequency could mean content needs to be more product-focusedUpcoming improvements to Replenishment in Max AIThe best way to communicate with discount and seasonal buyersWhy you should plan your discount for inactive segments with your welcome sequence in mind Watch Now!

---

### How Klarna Turn SAP Emarsys Email Into The New Shopping Basket

> Join Klarna’s Rob Beattie and SAP Emarsys' Kris Dimitroff as they showcase innovative opportunities to reduce friction from the digital buying journey and accelerate marketing-driven purchases.

- Published: 2022-03-03
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/how-klarna-turn-emarsys-email-into-the-new-shopping-basket/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Klarna Turn SAP Emarsys Email Into The New Shopping Basket We have all heard of delivering the right content (or right product) at the right place, at the right time. But what about delivering the right payment experience to the right person at the right time? Join Klarna’s Rob Beattie and SAP Emarsys' Kris Dimitroff as they showcase innovative opportunities to reduce friction from the digital buying journey and accelerate marketing-driven purchases. They will talk "Instant Shopping Button" (1-click-to-purchase email combined with buy now pay later) as well as combining payment options into product recommendations, wish lists and abandon basket programs to increase conversion. Dan & Kris also discuss the opportunity for marketers in ecommerce & retail as they combine marketing, product & sales data to drive personalization and improve customer experience

---

### How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing

> How Charbroil achieved 289% list growth for Oklahoma Joe by using pop-ups, inline forms and sweepstakes.

- Published: 2022-03-03
- Modified: 2022-03-03
- URL: https://emarsystest.com/learn/webinars/how-char-broil-lights-a-fire-under-the-competition-with-lifecycle-marketing/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing Get cooking with the world’s most prominent grilling brand, and learn how Char-Broil implemented a post-purchase campaign for sister brand Oklahoma Joe that increased personalization, product education and upsell. Join Char-Broil's Marketing Director Leandri McMurphy and Associate Marketing Manager Carly Dubay as they share: How Char-Broil tests and optimizes content to find out what appeals to subscribersHow they sustain customer affinity with cross-sells during long periods of downtime between grill purchasesChar-Broil's approach to building loyalty by sharing how-to content featuring subject matter experts, ambassadors and competitive teamsHow they achieved 289% list growth for Oklahoma Joe by using pop-ups, inline forms and sweepstakes

---

### Mastering Personalization: Real Strategies for Enhancing CX and Driving Loyalty

> Anyone can apply a little marketing personalization, but it takes more to become a true master! Leading marketers use sophisticated tools and strategies to engage customers in ways that build lasting relationships.

- Published: 2022-03-03
- Modified: 2022-03-25
- URL: https://emarsystest.com/learn/webinars/mastering-personalization-real-strategies-for-enhancing-cx-and-driving-loyalty/
- Translation Priorities: Optional

About This Webinar This webinar is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. Discover How Brands Are Using Data to Put the Customer First Anyone can apply a little marketing personalization, but it takes something more to become a true master! Leading marketers use sophisticated tools and strategies to engage customers in ways that build long-lasting relationships. In this curated webinar, we’ve pulled together three “Best Of” clips from our Retail Revival event. Hear from popular UK brands Brand Alley, Bulk, and Orlebar Brown about what they’re doing to create 1:1 experiences with customers and drive real business impact: Find out how AI helps with product recommendations. Learn how top markers use data to improve CX and increase loyalty. Discover why continual testing is the key to success with marketing automation. Hear ways personalization can be applied across channelsGet insights that improve the entire customer journey!

---

### Performance Series Episode #2: How to Keep a Post-Purchase Series Engaging

> Determine whether your post-purchase series adds value and see when it’s relevant (or not) for same-day first-time buyers to receive a welcome series.

- Published: 2022-02-25
- Modified: 2022-02-25
- URL: https://emarsystest.com/learn/webinars/performance-series-post-purchase/
- Translation Priorities: Optional

How to Drive First Purchase with Welcome Series & Lead Re-Engagement The Performance Series is a quarterly, topical fireside chat series that will guide SAP Emarsys users to make the most of the platform by providing use-case examples, best practices, and how-to advice. 2022 Q1 sessions focus on all aspects of Lifecycle Marketing. Determine whether your post-purchase series adds valueSee when it’s relevant (or not) for same-day first-time buyers to receive a welcome seriesIncorporate perfect, personalized cross-sell offersTrack and treat returns properlyAdd the right appeal to 3rd, 4th and 5th purchases Watch Now!

---

### UnPredictions 7 Commerce Marketing Priorities Powering 2022

> Predictions? Who needs more information about trends? Say goodbye to theory and hello to actionable priorities that drive the brand experiences your shopper’s desire.

- Published: 2022-02-24
- Modified: 2022-03-11
- URL: https://emarsystest.com/learn/webinars/unpredictions-7-commerce-marketing-priorities-powering-2022/
- Translation Priorities: Optional

Drive Your Marketing Outcomes Forwards, by Focusing on 7 Strategic Priorities Predictions? Who needs more information about trends? Say goodbye to theory and hello to actionable priorities that drive the brand experiences your shopper’s desire.   These Unpredictions will also help you reach those increasing expectations for growth and revenue you’re tasked with delivering as a marketer. Some of the topics we’ll cover include:  Email – Personalization with context Customer Experience – Marketers must drive the agenda for the customer Omni-Channel – Meet customers where they want to meet you 

---

### How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020

> Bulk was able to win back defecting customers by doubling down on customer experience and using 1st party data to amplify their DTC efforts.

- Published: 2022-02-17
- Modified: 2022-03-03
- URL: https://emarsystest.com/learn/webinars/how-bulks-dtc-approach-delivered-a-knock-out-blow-to-the-challenges-of-2020/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020 Supply chain issues caused by Brexit, coupled with a reduced demand for nutritional supplements in the wake of gyms closing, left Bulk (formerly Bulk Powders) in a tight spot in 2020. However, despite being up against the ropes, Bulk was able to conquer these challenges and win back defecting customers. They did this by doubling down on customer experience, using 1st party data to amplify their DTC efforts, and cementing their position in the market as a lifestyle brand. Join Scott Jonsmyth-Clarke, Head of CRM at Bulk and Payal Hindocha, GVP Solutions GTM, Marketing SAP Customer Experience, as they discuss: Bulk’s trailblazing rebrand and how it ties in with their lifestyle brand focusAdvice for brands on moving from 3rd-party to DTCThe future of personalization

---

### How Strandbags Build a Tech Stack to Capture and Capitalize on First Party Data

> The way you use 1st party data to drive personalization and foster loyalty is how you create tangible ROI.

- Published: 2022-02-16
- Modified: 2022-03-03
- URL: https://emarsystest.com/learn/webinars/how-strandbags-build-a-tech-stack-to-capture-and-capitalize-on-first-party-data/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Strandbags Build a Tech Stack to Capture and Capitalize on First Party Data Crafting an engaging experience that captures 1st-party customer data is critical for any brand. However, the way you use that data to drive personalization and foster loyalty is how you create tangible ROI. Australian luggage and handbag retailer Strandbags is a prime example of a brand that is leagues ahead when it comes to extracting value from 1st party data. By teaming up with Jebbit and SAP Emarsys, Strandbags have set their sights on a strategy that captures customer data at benchmark-breaking levels and uses those insights to build repeat business through relevant, personalized experiences. Join CTO of Strandbags, Stuart Freer, Senior Client Partner at Jebbit, Alexia Phipps, and SAP Emarsys’ own Wayne Krowitz as they discuss: The natural synergy between Jebbit and SAP EmarsysCapturing data consistently in a default opt-out landscapeWhy providing genuine consumer value is the key to higher engagementPutting your data to work with loyalty and real-time personalizationUsing SAP Emarsys to turn data into high-performing personalized campaigns

---

### AO.com Data-Driven Art of Building Sophisticated Customer Journeys

> This session with AO’s Email Marketing Manager, Liam Lloyd, will help you get your head around what best-in-class looks like.

- Published: 2022-02-16
- Modified: 2022-03-03
- URL: https://emarsystest.com/learn/webinars/ao-com-data-driven-art-of-building-sophisticated-customer-journey/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. AO. com Data-Driven Art of Building Sophisticated Customer Journeys Lockdown, and the subsequent increase in online buying, has created a positive problem for countless retailers: they have a vast pool of customer data they know they could be making better use of.   If you’re up against this challenge, this session with AO’s Email Marketing Manager, Liam Lloyd, will help you get your head around what best-in-class looks like when it comes to:   Retaining and driving engagement and repeat purchase with net new customers How smart customer segmentation coupled with robust AI and automation is enhancing AO’s customer journey How brands can use everything from maintenance programs to finance preference data to create more engaging, story-led content The role 1st party data plays in every step of AO’s carefully constructed the customer journey, from browsing and buying to delivery and post-purchase 

---

### How Innovasport Drove 350K New Loyalty Members in Under 8 Weeks

> Innovasport, the leading sporting goods retailer in Mexico, implemented a loyalty program to personally connect with customers.

- Published: 2022-02-16
- Modified: 2022-03-03
- URL: https://emarsystest.com/learn/webinars/how-innovasport-drove-350k-new-loyalty-members-in-under-8-weeks/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Innovasport Drove 350K New Loyalty Members in Under 8 Weeks Innovasport, the leading sporting goods retailer in Mexico, implemented a loyalty program to personally connect with customers and their growing community. What’s even more impressive is they added 350K members to their loyalty program in less than two months. Join Danielle Ríos, Head of Loyalty at Innovasport and Payal Hindocha, GVP Solutions GTM, Marketing SAP Customer Experience as they discuss how Innovasport: Was able to attract new loyalty members quicklyConnected with customers online and in-store via mobile devicesEasily and quickly implement their loyalty programLeverages their loyalty program to build long-term customer relationships and why it's critical to their growthUses their loyalty program as just one piece of their overall loyalty strategy

---

### Retail Resilience: A Fireside Chat With SAP Emarsys and Samsonite

> Tune into a fireside chat with SAP Emarsys’ CMO, Sara Richter as she shares stories of retail resilience from our very own retail customers.

- Published: 2022-02-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/retail-resilience-a-fireside-chat-with-emarsys-and-samsonite/
- Translation Priorities: Optional

Marketers Transforming Their Aspirations Into Business Reality Tune into a fireside chat with SAP Emarsys’ CMO, Sara Richter and David Oksman, Vice President, Marketing & Ecommerce at Samsonite as they share Samsonite’s story of retail resilience from the last several years. Join us for this quick 20-minute session where you’ll hear how Samsonite: Shifted their customer experience and campaign strategy to keep the brand relevantUsed customer data to create unique, personalized interactions across channelsCreated a personalized experience that increased conversion with smaller top funnelLeveraged AI and technology tools to give power back to the marketer Meet The Speakers

---

### Performance Series #1: How to Drive First Purchase with Welcome Series & Lead Re-Engagement

> Join our tech adoption experts for a high-level overview of how retailers are getting to know new email subscribers and turning them into first-time buyers.

- Published: 2022-02-10
- Modified: 2022-02-10
- URL: https://emarsystest.com/learn/webinars/performance-series-episode1-drive-first-purchase-welcome-series-lead-reengagement/
- Translation Priorities: Optional

How to Drive First Purchase with Welcome Series & Lead Re-Engagement The Performance Series is a quarterly, topical fireside chat series that will guide SAP Emarsys users to make the most of the platform by providing use-case examples, best practices, and how-to advice. 2022 Q1 sessions focus on all aspects of Lifecycle Marketing. Acquire first-time buyers using sign up bonuses, discounts, new products, sweepstakes, and holiday spikesUse data to know when to apply suppression on other campaignsBuild engaging welcome content that says more than just “Buy Now”Use Smart Insight lead lifecycle reports to generate repurchasesDrive lead reengagement strategies that are meaningful and use what you know about buyers in an intentional way Watch Now!

---

### How flaconi uses direct mail to optimize their customer first strategy

> As a leader in beauty e-commerce, flaconi understands the power of customer centricity.

- Published: 2022-01-14
- Modified: 2022-02-10
- URL: https://emarsystest.com/learn/webinars/flaconi-direct-mail/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Direct Mail and Customer First Strategy As a leader in beauty e-commerce, flaconi understands the power of customer centricity. The company strives to provide its customers unique experiences across all channels - digital and online. In this session, we will share flaconi's take on cross-channel orchestration and personalization, with a special focus on direct mail.  flaconi has deeply integrated this channel into its marketing mix and leverages the power of SAP Emarsys to run more relevant, sustainable, and profitable campaigns.   Meet The Speakers

---

### How Reformation Creates A Personalised And Seamless Experience In-Store And Online

> Join Jessica Ozella, Reformation's VP of Ecommerce, to uncover what it takes to create a truly personalised experience.

- Published: 2022-01-11
- Modified: 2022-02-10
- URL: https://emarsystest.com/learn/webinars/how-reformation-creates-a-personalised-and-seamless-experience-in-store-and-online/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Seamless and Personalised In-Store and Online Experiences Reformation started their sustainable fashion company with stores in LA but quickly transformed both their in-store and online experiences. Join Jessica Ozella, Reformation's VP of Ecommerce, to uncover what it takes to create a truly seamless and personalised experience. Learn more about: The role of Reformation's boutiques and how they create magical and seamless in-store experiencesConsistent customer communication on Reformation's mission and sustainability initiativesHow Reformation replicated their personalised in-store experience online through harnessing first party data Meet The Speakers

---

### Sunday Times x SAP Emarsys: Transforming ‘analysis paralysis’ with personalisation

> Join SAP Emarsys and The Sunday Times Raconteur for a roundtable featuring company leaders to discuss data and personalisation.

- Published: 2022-01-04
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/sunday-times-x-emarsys-transforming-analysis-paralysis-with-personalisation/
- Translation Priorities: Optional

How personalisation is helping brands transform ‘analysis paralysis’ into clever communications With retailers competing to get the best out of peak shopping seasons, personalised customer engagement should be a top priority for brands that wish to make a lasting impression during their customer journey. Join SAP Emarsys and The Sunday Times Raconteur for a roundtable featuring company leaders: Lysa Hardy, Group CMO of Hotel ChocolatCarly O’Brien, CMO of The Very GroupDebbie Bond, COO of LovehoneyJoanna Milliken, CEO of SAP Emarsys Discover why they are dedicating more time to segmenting data and improving their personalised product recommendations. Learn about: How Hotel Chocolat use data to bust myths and increase conversion ratesThe Very Group’s exciting discovery of 20,000 personalisation variationsLovehoney’s strategy to defeat ‘analysis paralysis’ and make informed decisions Watch Now! Meet The Speakers

---

### The Evolution of the ESP: What's Next For 2022

> Join Christopher Marriott, President and Founder, Email Connect LLC for an informative webinar that looks at what’s next in the evolution of the ESP.

- Published: 2021-12-13
- Modified: 2021-12-13
- URL: https://emarsystest.com/learn/webinars/the-evolution-of-the-esp/
- Translation Priorities: Optional

The Evolution of the ESP: What's Next For 2022 ESPs have been around for more than 20 years and in that time, email marketing has come a long way. With expanding capabilities and broader offerings, ESPs have become more sophisticated in providing marketers with the ability to engage more customers and increase growth and revenue. Join Christopher Marriott, President and Founder, Email Connect LLC for an informative webinar that looks at what’s next in the evolution of the ESP. In this session, we explore: What brands should expect to find in a modern ESPWhere marketing automation and CDPs fit into the pictureWhat changes we can expect in the upcoming year Watch Now!

---

### How Babbel Creates Personalized Experiences for 10m+ Subscribers

> Join Babbel's Nina Pollex, with 8 years of CRM experience, to discover how Babbel creates personalised experiences for over 10 million subscribers.

- Published: 2021-12-06
- Modified: 2021-12-17
- URL: https://emarsystest.com/learn/webinars/how-babbel-creates-personalized-experiences-for-10m-subscribers/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. New Years Subscribers and Maintaining High Intent Demand The pandemic has disrupted travel, and the reasons as to why people are learning languages. Discover how Babbel increased subscribers and utilise email and mobile push notifications to enhance learning experiences and maintain service utilisation. Join Babbel's Nina Pollex, with 8 years of CRM experience, to discover how Babbel creates personalised experiences for over 10 million subscribers. Learn more about:  How Babbel utilises data to identify different user intent levelsPersonalisation through email and mobile push notificationsBabbel's discoveries on user subscription patterns with full free trialsThe post pandemic future of language learning and subscriptions Watch Now! Meet The Speakers

---

### Survival of the Quickest - How Photobook Wins Single's Day By Accelerating Time To Value

> In this engaging keynote address SAP Emarsys and Photobook Worldwide will share how brands can capitalize on Singles Day across channels.

- Published: 2021-11-26
- Modified: 2021-11-26
- URL: https://emarsystest.com/learn/webinars/survival-of-the-quickest-photobook/
- Translation Priorities: Optional

Survival of the Quickest - How Photobook Wins Single's Day By Accelerating Time To Value 11 days. 800m shoppers. $74. 1bn in GMV. If you do the math, one minute of time during Single’s Day is worth $4. 6m. You’d be hard-pressed to find an event where agility, automation and personalization were more critical to a retail brand’s success. In this engaging keynote address, Daniel Hagos, Managing Director for Greater China & Southeast Asia, SAP Emarsys and Wee John Leow, CEO at Photobook Worldwide will share practical advice on how brands can capitalize on Singles Day by building and launching campaigns across multiple channels at pace. They will take a deep-dive into the role of automation and personalization in accelerating time to value. Even better, they’ll share success stories of brands who are able to respond in real-time to customer engagements across multiple channels and the impact this has on revenue:  Watch Now!

---

### How Sony Defends Their Premium Brand Positioning In The Ecommerce Market

> Join Yaroslav Andreev to discover how Sony defends their premium brand position in the ecommerce market.

- Published: 2021-11-19
- Modified: 2021-12-03
- URL: https://emarsystest.com/learn/webinars/sony-defends-premium-brand-in-ecommerce/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Defending Premium Brand Positioning In A Competitive Ecommerce Market Online marketplaces, where price is a big factor in purchasing decisions, can be a challenging space for premium brands. How did Sony defend its position as a premium brand - without sacrificing sales or fighting on price and how is this strategy their foundation for going Direct To Customer? Join Yaroslav Andreev, Sony’s Head of Online Sales & Marketing, to discover how Sony defends their premium brand position in the ecommerce market. Learn more about:  Sony's reasons for consolidating dataThe importance of omnichannel digital transformation for SonyRisk removal for retailers through virtual stock solutionsHow Sony uses trigger based communications Watch Now! Meet The Speakers

---

### Pulling Back the Privacy Curtain: A conversation on how to navigate Apple's privacy update

> Join our Technical Client Success team on December 7 at 11:00 am EST | 4:00 pm BST to hear how marketers can see more accurate data about email opens.

- Published: 2021-11-19
- Modified: 2021-12-08
- URL: https://emarsystest.com/learn/webinars/pulling-back-apples-privacy-curtain/
- Translation Priorities: Optional

Pulling Back the Privacy Curtain: A conversation on how to navigate Apple’s privacy update Apple’s latest updates may have impacted your email marketing, but we’re going to pull back the privacy and discuss how you can navigate these changes with ease. Recently, Apple introduced Mail Privacy Protection, a feature that limits the use of tracking pixels and masks users’ IP addresses within the Apple Mail app. We know that marketers are challenged to accurately track open rates and user location, causing their marketing performance to suffer. Join our Technical Client Success team on December 7 at 11:00 am EST | 4:00 pm BST to hear how marketers can see more accurate data about email opens—giving marketers the power to tackle these new challenges head on. We’ll discuss: How and why the recent Apple updates affects your email marketing, and what impact we’ve seen so farNew functionality to help you discern “opens” vs “privacy opens” for more accurate reportingHow to determine fake, machine-generated opens from iOS15 using the SAP Emarsys Email DashboardTips for getting back your power as a marketer and proving the impact of your email marketing on revenue Watch Now!

---

### Pizza Hut's Digital Journey: Slice Through The Noise With Customer Relevancy

> Join Pizza Hut’s Catriona Woodward, with 15 years of digital marketing experience, to discover how Pizza Hut cuts through the noise with customer relevancy.

- Published: 2021-11-04
- Modified: 2021-11-19
- URL: https://emarsystest.com/learn/webinars/pizza-huts-digital-journey/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Customer Relevancy: Slice Through The Noise Marketers are being asked to do more with less. Staying top of mind and ensuring products are relevant with consumers is imperative when dealing with limited resources. Join Pizza Hut’s Catriona Woodward, with 15 years of digital marketing experience, to discover how Pizza Hut cuts through the noise with customer relevancy. Learn more about:  How to account for innovation with goal prioritisationPizza Hut's 'RED' Customer Relevancy StrategyHow Pizza Hut uses communication channels for awareness, consideration, and intent Watch Now! Meet The Speakers

---

### Riding the Wave of Digital Change – How to Effectively Resource and Scale Digital Marketing

> Join SAP Emarsys, SAI Digital and the retail brand Jim Thompson, to dive into how brands can effectively leverage best practice to ensure they are always levelling up their digital marketing.

- Published: 2021-09-29
- Modified: 2021-10-20
- URL: https://emarsystest.com/learn/webinars/riding-the-wave-of-digital-change-how-to-effectively-resource-and-scale-digital-marketing/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Digitalization Isn’t Easy... There can be no doubt – the long-awaited peak of digital marketing is here. However, many brands are unsure how to map out their digital marketing journey while taking the following into account:  Structuring and resourcing high-performing digital marketing teams Scaling up for multichannel engagement across various regions and brands Managing and using data effectively   If these topics resonate with you, join:  Steve M W Benhar, Chief Operating Officer, Jim Thompson Group Damien Ferragamo, Regional Manager (Australia and New Zealand), SAI Digital   Daniel Hagos, Managing Director (Greater China & SEA), SAP Emarsys  They will be speaking about how brands can effectively leverage best practice to ensure they are always levelling up their digital marketing. Watch On Demand Now!   Meet The Speakers

---

### Unpacking Omnichannel: Creating Unified Customer Experiences

> In this panel we join together three marketing & ecommerce thought leaders to demystify how brands can meet rising customer expectations. 

- Published: 2021-09-22
- Modified: 2021-10-07
- URL: https://emarsystest.com/learn/webinars/unpacking-omnichannel-creating-unified-customer-experiences/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. What Does TRUE Omnichannel Marketing Mean? The expansion of digital commerce, and the innovation that retailers have exhibited over the past year and a half has further fuelled the demand for consistent and delightful brand interactions, whether they occur online or offline. In this panel we join together three marketing & ecommerce thought leaders to demystify how brands can meet those rising customer expectations.   Join Alex Timlin as he explores recent innovations in personalization with Jens Pytlich from Salling Group and Nuno Pedro from SAP. They will discuss: The roadblocks brands face when trying to scale personalization What personalization in retail will look like 5 years from now ... and more! Watch it now by completing the form! Meet The Speakers

---

### Use Web Push To Break Through the Clutter

> Join Courtney Shaffer Lovold, Head of Revenue, and Nick Odom, Technical Adoption Specialist for an informative 20-minute discussion of how to use web push notifications to get around inbox clutter.

- Published: 2021-09-16
- Modified: 2021-09-16
- URL: https://emarsystest.com/learn/webinars/use-web-push-to-break-through-the-clutter/
- Translation Priorities: Optional

Are You Missing the Opportunity To Engage Your Customers via Web Push Notifications? Join Courtney Shaffer Lovold, Head of Revenue, and Nick Odom, Technical Adoption Specialist for an informative 20-minute discussion of how to use web push notifications to: Strengthen on-site identification in a soon to be cookie-less digital spaceGet around inbox clutter with a direct channel linked to contact recordsPower up your shipping notifications, back-in-stock, flash sales, and more Your speakers will also share specific ways to leverage web push during the upcoming holiday shopping rush to capitalize on increased traffic, enabling you to capture anonymous visitors, and cash in. Meet The Speakers

---

### Knowing Your Customers & Giving Them What They Want

> In this panel discussion we dive into the value of personalization, and the application of new technology to keep pace with the ever-growing demand for richer customer interactions delivered across multiple channels.

- Published: 2021-09-06
- Modified: 2021-09-17
- URL: https://emarsystest.com/learn/webinars/knowing-your-customers-giving-them-what-they-want/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Do You Know Your Customers? Hear from Courtney and Ben as they explore what it means to know your customer, alongside Rick and Anna from leading brands PUMA and JOY Shop. Learn how these brands are better understanding their customers with data and insight, acting on that insight and delivering relevant content, offers & experiences. We dive into the complexity of segmenting customers, and the application of new technology to keep pace with the ever-growing demand for richer customer interactions delivered across multiple channels. Discover: How to serve customers digitally, who don't yet know what they want The importance of personalization in driving customer loyalty Why going back to basics is the most effective way to begin enriching the customer experience Watch on demand by completing the form! Meet The Speakers

---

### The New Reality of Retail

> In this panel discussion led by Sucharita Kodali, Forrester’s VP, Principle Analyst, leading industry experts from Hanna Andersson and Gaia Inc will unpack 2021 retail data trends

- Published: 2021-08-23
- Modified: 2021-09-06
- URL: https://emarsystest.com/learn/webinars/the-new-reality-of-retail/
- Translation Priorities: Optional

About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. What's Next For Your Retail Marketing? With the dust having settled from the industry-wide disruption the pandemic brought and retail stores now open, retailers the world over are asking the same burning question: what’s next? In this panel discussion led by Sucharita Kodali, Forrester’s VP, Principle Analyst, leading industry experts from Hanna Andersson and Gaia Inc will unpack 2021 retail data trends, looking specifically at: How consumer behaviour has changed The importance of ‘owning the customer’ in a world where first-party data is king and the DTC trend is growing Metrics that matter when it comes to measuring omnichannel success What the future holds for retail as stores reopen and the world comes out of lockdown Register via the form to watch it now! Meet The Speakers

---

### 5 Powerful Tactics to Win More Customers and Deliver Results on Black Friday

> Learn industry-leading tactics proven to deliver business results during Black Friday, as well as tips & tricks from SAP Emarsys experts.

- Published: 2021-08-17
- Modified: 2021-10-04
- URL: https://emarsystest.com/learn/webinars/5-powerful-tactics-to-win-more-customers-on-black-friday/
- Translation Priorities: Optional

About This Webinar This webinar is part of our comprehensive Black Friday Boot Camp series — designed to help your marketing team better prepare for Black Friday, so you can win more customers and drive growth & revenue this holiday season. Make This Black Friday Your Best Ever 2020 was the world’s first digital-first Black Friday. So what’s in store for 2021? What can we learn from 2020, and what will be different this year? Watch now to discover the industry-leading tactics, proven to deliver business results during Black Friday, as well as tips & tricks from SAP Emarsys experts. We’ll cover: Powerful yet easy-to-execute tactics for winning new customers and driving engagement Tips & tricks for converting leads into buyers, and then into loyal customers Our favorite high performing Black Friday marketing strategies Learnings from Black Friday 2020, predictions for Black Friday 2021 Other Black Friday insights to help you achieve record-setting business results Meet The Speakers

---

### From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey

> Join Carlos Roberto López, Marketing and eCommerce Director at The Home Depot Mexico, as he shares how to do digital transformation the right way.

- Published: 2021-08-06
- Modified: 2021-08-20
- URL: https://emarsystest.com/learn/webinars/home-depot-digital-commerce-journey/
- Translation Priorities: Optional

Digital Transformation Done Right Home Depot, the world’s largest home improvement retailer, has shifted to an omnichannel approach in marketing by providing personalized experiences for customers both online and in-store. Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot Mexico, as he shares: Their ‘three-legged stool’ strategy for creating a personalized experience for every customerWays to increase the likelihood of a purchase by providing options that make it easier for customers to get what they wantHow to separate customer segments and hone in on specific buyers to grow relationships within both B2C and B2BWays they offer exceptional customer experience, both online and in-store Meet The Speakers

---

### The Post Pandemic Reality of Retail: Forrester’s Analysis of Trends Shaping the Industry

> In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens. Watch it now!

- Published: 2021-07-27
- Modified: 2021-08-06
- URL: https://emarsystest.com/learn/webinars/the-post-pandemic-reality-of-retail/
- Translation Priorities: Optional

The Trends That You Need To Know... There’s no denying the widescale change and disruption the pandemic caused. However, with that change comes a wealth of opportunity for retailers who can act on data trends shaping the industry. In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens. As a leading authority on e-commerce, omnichannel retail, consumer behavior and trends in the online shopping space, Sucharita will talk about topics such as: Macro changes shaping the industryHow consumer spending habits have changed over the past yearThe rising trend of DTC within the industry and how this affects both ‘cult’ and commoditized brandsHow (and how not! ) to run a successful subscription modelWhich metrics retailers should be focusing on when measuring the success of digitalThe trend of 'hold out’ brands who have seen growth despite not investing with ‘tech titans’ Meet The Speaker

---

### SAP Emarsys Presents: US Retail Insights

> SAP Emarsys Presents: Retail Insights Landing Page

- Published: 2021-07-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/emarsys-presents-retail-insights-landing-page/
- Translation Priorities: Optional

What are Retail Insights? SAP Emarsys showcases pioneering marketing speakers, globally renowned brands, and compelling retail stories. We’ve handpicked some of our hottest retail sessions for you to enjoy. Sit back and get exclusive insights from the world’s leading retail brands and brand marketers, including:  Home Depot Char-Broil Instant Brands GymsharkPuma Register now and get access to all three sessions, on demand and ready when you are.

---

### SAP Emarsys Digital Festival, Retail Revival 2021 On Demand

> Experience SAP Emarsys Digital Festival 2021, on demand. Get leading peer and analyst insights from global brands, such as PUMA, Forrester and more

- Published: 2021-07-20
- Modified: 2025-01-09
- URL: https://emarsystest.com/learn/webinars/retail-revival-2021-on-demand/
- Translation Priorities: Optional

Why Watch On Demand? Discover why Retail Revival is THE digital-first festival for marketers, ecommerce professionals and digital leaders Get leading peer & analyst insights from global brands, such as PUMA, Gymshark, Walmart, Forrester and more Deep dive into KEY subjects, such as omnichannel commerce, personalization and customer data Revel in a variety of session types, including: panels, deskside chats and presentations ... and there's so MUCH to see, you'll want to keep coming back for more Convinced? Get the festival vibe by completing the form 5 Themes. 3 Days. 1 Action-Packed Festival A few (of the many) speakers that you can hear from on demand...

---

### adidas Runtastic: Converting Mobile Users to Active, Loyal Customers with Satisfying In-App Experiences

> Discover how adidas Runtastic delivers highly relevant, satisfying app experiences that bring users back again and again

- Published: 2021-07-16
- Modified: 2021-12-15
- URL: https://emarsystest.com/learn/webinars/adidas-runtastic-converting-mobile-users-to-loyal-customers/
- Translation Priorities: Optional

Retain More Mobile App Users with a Customer-First Approach adidas Runtastic — a global leader in the digital health and fitness space — achieved 200% growth of new app users in one month. How did the brand deliver the highly relevant, satisfying app experiences that brought these new users back again and again? Join Edit Dudás, Head of CRM, adidas Runtastic, and Chris Godderidge, VP Mobile, SAP Emarsys, as they discuss how adidas Runtastic: Adapted and revised their marketing campaigns quickly to offer the most relevant content to a rapid influx of new usersGrew their audience through a customer-first approach by showcasing featured workouts at the right time, and on the right channelImproved their automated campaigns by tracking and monitoring certain key metricsUsed deep linking within the brand’s multi-app environment to create comprehensive customer journeys Meet The Speakers

---

### unPredictions Power Hour: Ecommerce Marketing Priorities

> This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. Register now!

- Published: 2021-07-15
- Modified: 2021-07-23
- URL: https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-ecommerce-marketing-priorities/
- Translation Priorities: Optional

Are Your Ecommerce Priorities on Point? This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. What are their priorities as they tackle driving exceptional customer experience and measurable return for their respective organizations? No lofty trends. This session is inspired by our unPredictions series and it will focus on the priorities that drive experience and growth. Led by Don Brett, your host and Global Chief Digital Officer at NBG Digital the speakers tackle topics such as: driving transformation strategy, technology capabilities and organizational culture. Meet The Speakers

---

### unPredictions Power Hour: Retail Marketing Priorities

- Published: 2021-07-02
- Modified: 2021-07-27
- URL: https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-retail-marketing-priorities/
- Translation Priorities: Optional

Are Your Retail Priorities on Point? This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. Inspired by our unPredictions series and they will focus on the priorities that drive customer experience enhancements and growth. Led by Don Brett, host for the day and Global Chief Digital Officer at NBG Digital they tackle the 4 pillars of driving transformation strategy, operating model, capabilities and culture. Hear from these amazing eCommerce leaders: Eric Long, SVP Digital Technology at CotyRachel Tetreault, VP of eCommerce at EastPoint SportsWhitney Cooper, Director Omnichannel Transformation & Acceleration at WalmartSurabhi Pokhriyal, Head of Digital Commerce at Colgate-Palmolive Meet The Speakers

---

### Retail Talks Shorts UK: 2 Minute Marketing Stories From Local Brands

> Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United Kingdom

- Published: 2021-06-25
- Modified: 2021-08-23
- URL: https://emarsystest.com/learn/webinars/retail-talks-shorts-uk/
- Translation Priorities: Optional



---

### Retail Talks Shorts US: 2 Minute Marketing Stories From Local Brands

> Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United States

- Published: 2021-05-11
- Modified: 2021-08-23
- URL: https://emarsystest.com/learn/webinars/retail-talks-shorts-us/
- Translation Priorities: Optional



---

### Digital-First Retail: How Instant Brands Creates Engaging, Multi-Brand Online Experiences That Drive Results

> Learn how Instant Brands uses highly engaging website experiences and digital promotions to satisfy customers and drive business results.

- Published: 2021-05-07
- Modified: 2021-05-21
- URL: https://emarsystest.com/learn/webinars/digital-first-retail-how-instant-brands-creates-engaging-multi-brand-online-experiences-that-drive-results/
- Translation Priorities: Optional

Is Your Digital Customer Experience As Good as It Should Be? Today, many customers start — or totally complete — their journey with a brand digitally.   But how do you best leverage your digital channels to ensure you are fully engaging online shoppers, while also driving business results? Join SAP Emarsys Speaker, Nick Odom and Lindsay Ball, Sr. Digital Marketing Manager, Instant Brands, where we’ll discuss how Instant Brands: Successfully navigated a rebranding process while adapting to a digital-first, direct-to-consumer model Use countdown timers and other unique web experiences to create compelling, global online promotionsEnrich every customer’s journey through cross-branding sign-ups, relevant exit pop-ups, and morePlan to prepare for this year’s Black Friday (and their successes from Black Friday 2020).   Meet The Speakers

---

### Hashtag You (Ava & May and Faynt): Growth Through Personalized Experiences

> See how you can grow your brand’s revenue and increase loyalty through highly personalized experiences.

- Published: 2021-05-04
- Modified: 2021-05-04
- URL: https://emarsystest.com/learn/webinars/hashtag-you-ava-may-and-faynt-growth-through-personalized-experiences/
- Translation Priorities: Optional

A Masterclass on Rapidly Building & Growing Brands The direct-to-consumer e-commerce experts at Hashtag You are building a new generation of social media brands by leveraging influencer marketing and constructing a powerful community of brands.   The group launched their first brand Ava & May in 2018 and recently launched their new brand Faynt. The group has been rapidly growing each brand.   With a customer base of more than 25% loyalty members, Hashtag You has developed a new business model for the modern customer.   On April 22nd 2021, 3:00 PM (BST), join Katharina Türbl, CRM Manager, Hashtag You, and Cristelle Delaporte, Head of Product Marketing, SAP Emarsys, as they discuss how Hashag You uses SAP Emarsys to:  Acquire high value leads through FacebookStreamline the product review process by syncing with Shopify and Shopify Flow in real-time Personalize the website experience for each customer’s lifecycle stageCreate unique experiences for loyalty membersDevelop a multi-brand environment that provides deep insights into each brand and drives cross-brand promotions Meet The Speakers

---

### How To Gain Repeat Customers With First-Party Data & Personalization

> Join us for this retail expert roundtable where we’ll discuss how to get your customers to return and buy from you, time and time again

- Published: 2021-04-19
- Modified: 2022-01-11
- URL: https://emarsystest.com/learn/webinars/how-to-gain-repeat-customers-with-first-party-data-personalization/
- Translation Priorities: Optional

Cut Through the Noise and Generate Customer Loyalty With Data-Led Personalization With ever growing online retail and ecommerce competition, generating lasting customer loyalty alongside repeat purchases is paramount. But, gaining first time buyers is difficult enough... how do you get your customers to return and buy from you, time and time again? Many retailers are beginning to discover the positive relationship between repeat purchases and personalized shopping experiences that are fueled with first party data. Your first party data is fundamental to your customer intelligence, and that customer intelligence breeds personalized marketing messages that truly resonate, to deliver the brand experience that your customers desire. Join us for this retail expert roundtable where we'll discuss: Ways first party data can help personalize the shopping experienceSolving the pain-points of multi-channel and omni-channel campaignsMarketing to mobile and social shoppersCreating compelling experiences that foster loyalty Meet The Speakers

---

### unPredictions 2021: Embracing Earned Data Strategy, Permission-Marketing & Omnichannel Loyalty

> Join Alex Timlin, SVP Retail at SAP Emarsys, as he takes you through the must-act-ons for 2021, with brand examples such as PUMA and Frasers Group:

- Published: 2021-04-16
- Modified: 2021-04-16
- URL: https://emarsystest.com/learn/webinars/unpredictions-2021-embracing-earned-data-strategy-permission-marketing-omnichannel-loyalty/
- Translation Priorities: Optional

Act Now, and You Can Drive Greater Customer Loyalty... Accelerated digital transformation has brought ecommerce and omnichannel experience into hyper-focus. But... What does this mean for you as a marketer? This means that you must enhance the digital customer experience and drive true loyalty.   Importantly, to achieve this you needn’t rely on predictions or trends. You can build better brand outcomes with tried and tested principles of great digital marketing for retailers. Join Alex Timlin, SVP Retail at SAP Emarsys, as he takes you through the must-act-ons for 2021 with brand examples such as PUMA and Frasers Group: Earned data strategy: first-party data & permission-led marketingLoyalty as integral to experience: beyond points & prizes programmesDriving omnichannel marketing and 1-1 personalizationAnd more... Meet The Speaker

---

### Retail Talks Shorts Australia: 2 Minute Marketing Stories From Local Brands

> Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in Australia

- Published: 2021-04-07
- Modified: 2021-08-23
- URL: https://emarsystest.com/learn/webinars/retail-talks-shorts-au/
- Translation Priorities: Optional



---

### PUMA Europe: Achieving 5X Revenue Growth Within 6 Months by Delivering Relevant Personalization

> Learn how PUMA Europe uses relevant, contextual personalization to increase growth and revenue, and deliver business results.

- Published: 2021-04-01
- Modified: 2021-04-14
- URL: https://emarsystest.com/learn/webinars/how-puma-europe-achieved-5x-revenue-growth-within-6-months-delivering-relevant-personalization/
- Translation Priorities: Optional

Learn how PUMA Europe: Experienced a 5x increase of revenue share from email, and open rates of +20-25% Grew their database by 50% within six months Identified more customers and aligned their in-store data with online data using Smart Insights analytics Expanded their audience and increased new newsletter subscriptions 10x using the Web Channel email capture tool  Join David Witts, CRM Manager at PUMA Europe, and Payal Hindocha, Vertical Product Marketing Manager at SAP Emarsys, for an in-depth look at how this world-renowned sportswear brand accelerated business outcomes through highly relevant, personalized experiences.

---

### Babbel: Growth Through Unique, Personalized Experiences

> Find out how Babbel was able to grow their mobile app subscribers, increase engagement, and create personalized experiences for app users.

- Published: 2021-03-24
- Modified: 2021-07-16
- URL: https://emarsystest.com/learn/webinars/babbel-growth-through-unique-personalized-experiences/
- Translation Priorities: Optional

A Masterclass on Mobile App Growth Language-learning app Babbel is the world’s largest subscription-based language learning service with more than 10 million subscribers. They’ve made language learning more personalized than ever, and much of their success is due to the deep connections they’ve formed with their app users.   Join Nina Pollex, Director of CRM, Babbel, and Chris Godderidge, VP Mobile, SAP Emarsys, as they discuss how Babbel...   Grew their European subscriber base 200% YoY in March and April of 2020Increased their YoY revenue in the US by 100%Used push notifications to convert 50% better than emailImproved user engagement by 25%Became more agile by offering  a 1-week free trial 

---

### Watch It Now: SAP Emarsys 3-Minute Mobile Solution Demo

> Understand what accelerating business results really means to both your business and your marketing department with this 3-minute video tour of the SAP Emarsys Mobile Solution.

- Published: 2021-03-24
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/webinars/emarsys-3-minute-mobile-app-personalization-demo/
- Translation Priorities: Optional

SAP Emarsys in Action Understand what accelerating business results really means to both your business and your marketing department with this 3-minute video tour of the SAP Emarsys Mobile Solution. See how easy it can be to provide true 1:1 personalization that puts the customer first, without sacrificing speed or agility, within the context of your mobile application. Learn about our goals, strategies, and tactics approach to marketing that is at the heart of delighting customers – and building predictable, profitable revenue. The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Market Leading Technology As Ranked by Analysts and Clients for Personalization, Cross-Channel Campaign Management, and Marketing Automation

---

### Extreme Digital: Driving Revenue and Growth Through Omnichannel Transformation

> Learn how Extreme Digital unified their online and offline experiences to increase Average Order Value with SAP Emarsys

- Published: 2021-03-05
- Modified: 2021-03-05
- URL: https://emarsystest.com/learn/webinars/extreme-digital-driving-revenue-and-growth-through-omnichannel-transformation/
- Translation Priorities: Optional

An Omnichannel Marketing Masterclass... Extreme Digital is a Hungarian electronics retailer operating 17 physical stores, as well as a website that serves over 100,000 daily visitors. The electronics market in which they operate is incredibly dynamic, and when Covid-19 struck, the velocity of change quickened even more. Join Szilvia Szarka, Marketing Director at Extreme Digital, and Payal Hindocha, Vertical Product Marketing Manager at SAP Emarsys, as they discuss how Extreme Digital... Increased Average Order Value by 32% through omnichannel personalizationCombined their online and offline data to create seamless omnichannel customer journeysLeveraged technology to unlock opportunities for customer and revenue growthBetter aligned marketing to the business’s bottom line by unifying their data sets  Meet The Speakers

---

### unPredictions 2021: Covid Retail Adaptation, Integrated Martech and Customer Data

> unPredictions 2021: Covid Retail Adaptation, Integrated Martech and Customer Data

- Published: 2021-03-02
- Modified: 2023-04-27
- URL: https://emarsystest.com/learn/webinars/unpredictions-2021-covid-retail-adaptation-integrated-martech-and-customer-data/
- Translation Priorities: Optional

Offline and Online Retail Fundamentally Changed in 2020, and No-One Saw It Coming Looking back, some retail brands transformed rapidly and didn’t just survive, but thrived. Those businesses leaned upon a solid foundation of customer centricity, supported with first-party data, connected systems, and agile AI-enabled technology. So what should retailers focus on in 2021, to ensure their ongoing success? Originally recorded during NRF Week by the csuite podcast, grab a second chance to witness this incredible line-up from Forrester, Purple AI, Hanna Andersson, Zulily and SAP Emarsys.   As they discuss key topics such as: 2020 Retail Adaptation Customer data privacy, and the importance of first-party data Why Customer Identity and Access Management solutions (CIAM) and Customer Data Platforms (CDP) are even more vital now What’s next for retailers in 2021  Meet The Speakers

---

### First Party Data: Capture It Right, Use It Strategically, Grow Faster

> Join Alex Timlin, SVP Verticals at SAP Emarsys, and David Eldridge, Chairman and Co-Founder at 3radical as they discuss how to best leverage first party data.

- Published: 2021-03-01
- Modified: 2023-04-27
- URL: https://emarsystest.com/learn/webinars/first-party-data-capture-it-right-use-it-strategically-grow-faster/
- Translation Priorities: Optional

You Must Switch to Using First Party Data To Continue To Be Successful In light of the recent changes to iOS14, both Apple and Google have announced that their ecosystems will no longer support third-party cookies. This has prompted numerous questions in the retail space, such as: What does the change mean for brands and their customers, and why would a customer willingly give their data to a brand? How can a brand ensure that their data capture is BOTH compliant AND growth oriented? How does the marketer use this first-party data to create more value for the customer in order to attract, retain, and grow their loyalty? Join Alex Timlin and David Eldridge as they walk you through: Changes in industry regulations on customer data protection Strategies for capturing, storing, and processing customer data How to effectively use customer data through permission-based data-driven personalized experiences and bespoke customer journeys Use cases from successful businesses who are using their customer data the right way Meet The Speakers

---

### Facebook’s attribution model changes: How it will affect your business and how to measure the impact.

> Facebook’s attribution model changes: How it will affect your business and how to measure the impact.

- Published: 2020-12-02
- Modified: 2021-05-03
- URL: https://emarsystest.com/learn/webinars/facebooks-attribution-model-changes-how-it-will-affect-your-business-and-how-to-measure-the-impact/
- Translation Priorities: Optional

Discussion Forum: Fireside ChatHost: Alex Timlin (SVP Verticals, SAP Emarsys)Guest: Mark Baartse (CMO Consultant, Mark Baartse Consultancy) Google and Apple have announced that their ecosystems will no longer support third-party cookies. In step, Facebook have also announced that they seek to modify their attribution window from 28 days to 7 days. With these significant changes, many marketers and business leaders have been left wondering... What does all of this this mean to me? Join Alex Timlin and Mark Baartse as they provide you a deeper insight on: What the changes in Google, and Apple’s iOS 14 announcement mean to your businessWhat the change in Facebook’s attribution window will mean for your marketing reports and advertising forecastsThe importance of first-party data in advertising and marketing, and how it can give you a better view of your customerFirst-party data strategy to identify a customer, gain their consent and unify that data with your other applications Your Speakers:

---

### Bingewatch TV: Focus On First Party

> A Bingewatch TV deep-dive into marketing data, to help you orientate yourself concerning data privacy, regulations, collection and usage of first-party data to drive revenue.

- Published: 2020-11-13
- Modified: 2022-03-29
- URL: https://emarsystest.com/learn/webinars/bingewatch-tv-focus-on-first-party/
- Translation Priorities: Optional

What Is Focus on First Party? Bingewatch TV is your go-to-channel for short, sharp insights from the brands that KNOW the answers... Focus on first party is a deep-dive into the subject of marketing data Unpack marketing data, in a way that throws the jargon in the bin, and speaks your language as a marketer or business leader No time for a 30 minute webinar? We hear you. Get what you need in bite-sized chunks, with videos of varying lengths to suit you De-bunk key topics such as data definitions, privacy, collection, auditing and more The full three-part series with Station10 is now available on-demand! Hear from David Ellis, your go-to for insight concerning marketing data! See for yourself - get access by completing the form Don't Miss Out, Hear from Data Expert David Ellis:

---

### CUE Clothing:  Achieving omnichannel success by using a customer-centric approach

> Learn from CUE Clothing's Shane Lenton about how the fashion retailer achieved omnichannel success by leveraging data to adapt to shifts in behavior.

- Published: 2020-10-28
- Modified: 2020-10-28
- URL: https://emarsystest.com/learn/webinars/cue-clothing-achieving-omnichannel-success-by-using-a-customer-centric-approach/
- Translation Priorities: Optional

Let's talk retail with Shane Lenton, Chief Innovation Officer, CUE Clothing CUE Clothing, a fashion retailer in Australia is one of a few brands that have achieved omnichannel success.  Join Alex Timlin, SVP Verticals at SAP Emarsys as he talks with Shane Lenton on how CUE Clothing uses their customer data and omnichannel strategy to help their business adapt and grow following the Australia bushfires and COVID-19. What will be covered:  How CUE has prioritized the importance of identifying customers across touchpoints and how they are using these insights to drive channel-agnostic customer-centric personalization  How to deal with some of the common challenges retailers are facing post-pandemic, such as return rates, discounting, profitability, and how to drive footfall to storesViewpoints on how the next months will be and what retailers can do to remain agile to changing circumstances Your Speakers: Ema Lp Webinar Retail Talks Cue Speakers

---

### Moving to E-Commerce: Strategy and Tactics

> Leaders from SAP Emarsys and SmartOSC share insights on e-commerce strategies and provide you with tactics you need to be successful in your digital transformation.

- Published: 2020-10-27
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/moving-to-e-commerce-strategy-and-tactics-webinar/
- Translation Priorities: Optional

The e-commerce boom is here.   Fueled by the pandemic, the shift to digital felt like an overnight shift. But as many retailers found out, the shift to digital is a marathon, not a sprint.   To be successful in the thriving e-commerce markets of Southeast Asia & Hong Kong, you must start small and have large goals to transform the way you currently operate.   Join leaders from SmartOSC and SAP Emarsys as they discuss and provide tactics and strategies you can use to begin your digital journey and win with e-commerce. Your Speakers:

---

### Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies

> Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal.

- Published: 2020-06-04
- Modified: 2024-01-04
- URL: https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/
- Translation Priorities: Optional

What’s Inside What global trends are telling us about how we should plan and prepare for constant flux in retail and e-commerce How consumer buying behavior is driving unique category and product insights which may affect business decisions What we can learn from countries further along in the COVID-19 pandemic, who are closer to establishing a “new normal”  Why it is so important to unlock the value from your customer, product, and sales data to create personalized customer engagement strategies  What we are hearing from leading brands and technology partners on how to adapt your digital strategy to meet shifting demand The “new normal” requires adaptive customer engagement strategies COVID-19 swept through and shook up the world around us. Although we are hearing about the “new normal” and seeing glimpses of what that reality looks like, we’re continuing to observe new and dynamic changes in consumer behavior. So what does that mean for retail and  e-commerce? To respond to the here-and-now and prepare for the future, marketers and e-commerce leaders need to adapt with the right strategies Today’s data prepares us for the retail and e-commerce landscape of tomorrow In this webinar, jointly hosted with the American Marketing Association, Alex Timlin (SVP Verticals, SAP Emarsys) shares unique insights gleaned from data analysis of over one billion consumer interactions worldwide to determine how the recent consumer shift to digital impacts marketers and e-commerce leaders, how it impacts store re-openings, and what to expect if we experience a second or third wave of the pandemic.

---

### Last Call: It’s Time to Migrate to Magento 2

> In this webinar, learn how the SAP Emarsys customer engagement platform and Magento 2 can grow your customer base regardless of channel.

- Published: 2020-05-18
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/
- Translation Priorities: Optional

What’s Inside This is NOT a webinar you’ll want to miss if your company is still on Magento 1. Here’s what you’ll learn: How support is being discontinued for Magento Commerce (M1). Why the security of your e-commerce may be at risk. The reason major payment providers are concerned with Magento 1. What could happen if your organization doesn’t move away from Magento 1. Why failing to move to Magento 2 may slow your company growth. The main differences between Magento 1 and Magento 2. Almost everything you should know about moving to Magento 2 The session features multiple e-commerce experts who offer guidance on the benefits of migrating to Magento 2, the advantages of the platform, and solutions to get you up and running quickly as you migrate away from Magento 1. Speakers: Daren Fitzgerald, Executive Vice President, Commerce at BORN GroupMarcell Kiss-Toth, Principal – Adobe Commerce, BORN GroupDave Littlechild, VP Partnerships and Sales Development, SAP EmarsysModerated by Adam Freeman, Marketing Channels Lead, SAP Emarsys

---

### Retail and e-commerce lessons learned during these 3 months of COVID-19 [webinar]

> These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more.

- Published: 2020-05-18
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/
- Translation Priorities: Optional

What’s Inside Why e-commerce is seeing a spike in revenue. How small retailers are finding that customers are buying local to support the local community.   Ways you can collect data to engage and attract new customers.   How or when customers may go back to normal when restrictions are lifted. Steps you should take as a retailer to begin in e-commerce. From offline to online... what happens next? In this open audience discussion, find out what the past couple of months has taught us, and how to cut through all of the news and noise to get to the bottom of what it all means for retailers in a post-pandemic world. Speakers: Carson McKelvey, CEO, Tofugear Limited Alfred Choy, Regional Sales Director, Greater China & Southeast Asia, SAP Emarsys Moderated by Daniel Hagos, Managing Director, Greater China & Southeast Asia, SAP Emarsys

---

### Practical Tips for Keeping Welcome Programs and Abandoned Browse/Cart Relevant [webinar]

> Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases.

- Published: 2020-05-18
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/
- Translation Priorities: Optional

What’s Inside How you connect with new subscribers, drive first purchases, and gather actionable information on customer preferences with a Welcome Program. Tips for recovering lost revenue through a tactful execution of Abandoned Cart use cases.   The number one reason Abandoned Browse use cases are more important than ever before. How you entice abandoned browse and abandoned cart customers back to your site with relevant content, targeted based on their behavior. Adapting to the times requires a new approach It’s clear we’re living in a time that’s unprecedented for the world of retail and e-commerce. As a result, brand marketers must change how they operationalize communications, prioritize campaigns, and discover new revenue opportunities.   But as you adjust your strategy, how do you decide which campaigns to continue, or which ones to implement? What automations should become priority? The answers lie in finding out which opportunities will help you produce measurable business results. Practical tips for optimizing your current marketing In this webinar, Sonal Mistry, Director of Strategic Services, SAP Emarsys, and Ellie Quacquarelli, Customer Experience (CX) Specialist, SAP Emarsys, walk you through solutions on how you can  quickly transform your key funnel automations and introduce personalization to set your brand up for success in light of COVID 19.

---

### Rewriting Retail: The Role of E-Commerce in Your Retail Recovery

> Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world.

- Published: 2020-05-15
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/
- Translation Priorities: Optional

What’s Inside As retailers begin opening around the world, will things go back to normal? If not, what will happen? Find out more in the webinar: How to drive your business forward post-crisis. Why you should leverage customer behavioral changes.   Ways your brand should be treating e-commerce. What does your conversion rate truly represent? Why it’s vital to have an omnichannel approach as customers shop online and in-store. Given all that’s changed, is your business focusing on the right thing? Ways to improve experiences by enabling customers to shop with you 24/7. Deliver better customer-centric e-commerce Find out why traditional approaches to e-commerce need to change so your brand can recover in a post COVID-19 world. Speakers: Shannon Luxford, Chief Commercial Officer of Rodd & Gunn Danny Phillips, Co-founder of Omneo and CX agency Arkade Nick Hale, Commercial Lead ANZ of SAP Emarsys Moderated by Tess O’Brien, Communication Manager at Omneo

---

### On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST

> This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way.

- Published: 2020-05-15
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/
- Translation Priorities: Optional

What’s Inside Ideas on how your brand can drive referrals. How you put trust back in marketing and drive growth.   Ways you can convert one-time purchasers into repeat buyers. Why people are interacting more than ever with email and mobile. The reason first-time buyers have increased across the globe.   What you must do with first-time buyers to fuel business growth. Ways to influence customer loyalty. Build 1:1 personalized customer relationships In this webinar, find out how you accelerate retail growth by leveraging existing customers to increase new customer conversions. You’ll also uncover how to gain additional repeat purchases by offering personalized 1:1 customer experiences and referral rewards.   Speakers: Alex Timlin, SVP Verticals, SAP Emarsys Jocelyn Toonders, Head of Partnerships, Mention Me Giles Harrison, VP Strategy & GM Expansion,  Mention Me Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys

---

### On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2)

> Part 2 of this webinar finishes the coverage of tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region.

- Published: 2020-05-14
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/
- Translation Priorities: Optional

What’s Inside Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, in the second webinar of our two-part series, as they discuss: How to focus on quickly building successful funnel tactics in a rapidly changing environment. The most effective tactics for sports & outdoor, fashion & apparel, and beauty & cosmetics. Key takeaways to improve customer engagement through powerful funnel tactics and smart automation Mitigate the Commercial Impact of COVID-19 Today The pandemic has forced marketers to really think about what they send customers at a specific moment, and whether they’re offering value during a time like nothing the world has ever seen.    However, by using the tactics and strategies discussed in the webinar, your brand can engage your audience in deeper and more meaningful ways.   Speakers: Carole Martin, Head of Strategy & Production APAC, SAP Emarsys Ben Norton, VP of Strategic Adoption, SAP Emarsys Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys

---

### On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 1 of 2)

> Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region.

- Published: 2020-05-14
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-1/
- Translation Priorities: Optional

What’s Inside Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, as they discuss the best practices marketers are using today and share insights from customers in Asia, specifically Hong Kong, including: The content you should be sending to customers during this time. Why the tone of voice is so valuable in communications. How different customer behavior in retail industries, such as sports & outdoor, fashion & apparel, and beauty & cosmetics, are shaping brands’ strategies and tactics. Why agility and execution are vital during COVID-19.   Key takeaways you can use to improve customer engagement through empathy, timeliness, and relevance. Customer Engagement in APAC The COVID-19 pandemic is reshaping the way we effectively engage our customers. While most countries find themselves in the eye of the storm at the moment, there are some brands in Asia that are on the path to a “new normal. ” Find out what you can learn from them to help improve your digital strategies. Speakers: Carole Martin, Head of Strategy & Production APAC, SAP Emarsys Ben Norton, VP of Strategic Adoption, SAP Emarsys Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys

---

### On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends

> Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data.

- Published: 2020-05-14
- Modified: 2020-10-27
- URL: https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/
- Translation Priorities: Optional

What’s Inside Hear from Alex Timlin, SVP Verticals, SAP Emarsys, and Matthew Furneaux, Global Commercial Director, Loqate (a GBG Solution), as they offer: A deep dive by industry, looking at revenue and order value to determine businesses that are winning (along with those being defeated). Unique category and product trends (and some humorous outliers! ). Evidence of how in-country announcements impact trends in category buying behavior, and how these replicate globally. Insights that can be learned from regions further through the COVID-19 pandemic, like those in China, which are closer to establishing a “new normal. ” How various trends can shape your business’ e-commerce strategy and the importance of cross-border commerce. COVID-19 has changed the world As our world begins to recover from the pandemic, it’s clear we are a long way from establishing the rhythm of a new normal. This is more evident when looking at the rapidly changing buying behaviors of the global consumer. SAP Emarsys, the only omnichannel customer engagement platform, and Loqate, the world’s most trusted location intelligence service, combine their rich data set to uncover macro trends — by country and category — which are forming all over the world. Ever-changing trends and behavior require brands to adapt Now more than ever, brands must be able to identify trends and adapt quickly. In the webinar, Alex and Matthew share actionable insights on e-commerce, discuss clear patterns in consumer purchasing behavior, and offer evidence as to why you should look at your own product and sales data every day...

---

### On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST

> Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar.

- Published: 2020-05-12
- Modified: 2023-05-25
- URL: https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/
- Translation Priorities: Optional

What’s Inside How to use customer, product, and sales data with the right technology to deliver a truly omnichannel customer experience Where growth opportunities can be found within your existing data sets (customer, product and sales), to positively influence revenue, customer retention and loyalty How leading brands are connecting the data to strategy, implementing use cases across the customer lifecycle that map to the desired outcomes How to simplify execution across multiple channels: email, web, mobile, direct mail, and more Pitfalls to avoid, and recommendations to guide you for implementing new technology; dispelling myths around CDP, DMP & CRM to enable you to achieve value quickly COVID-19 has rapidly changed the world of retail and consumer behavior It has never been more important for retail businesses to increase their speed-to-market, improve their agility in execution, and crucially, accelerate business outcomes through digital and e-commerce. In this webinar, Alex Timlin (SVP Retail, SAP Emarsys) is joined by Ross Williams (former Digital Customer Experience and Digital Product Director of N Brown Group & Tesco) to break down how brands can turn existing data sets into revenue opportunities, FAST. Successful brands use data to accelerate business outcomes Learn about brands like Forever New and National Tiles and their journey to becoming more data-centric, allowing them to quickly discover new revenue opportunities, adapt and respond to ever-changing customer expectations, and drive business results. Key Capabilities: Customer Lifecycle Management, Personalization Engine, Intelligence & Analytics Key Industries: Retail & E-commerce

---

### CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes?

> Hear how leading brands use their first-party data to personalize a seamless and engaging experience for each customer.

- Published: 2020-04-30
- Modified: 2023-05-25
- URL: https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/
- Translation Priorities: Optional

There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can be captured, collected, and used to create more personalized interactions. Data-driven marketing enables marketing teams to spend more time on creative (48%) and create more targeted campaigns and personalized messaging (48%) according to Forbes. But are we using first-party customer data to full its potential? Join the American Marketing Association, Charlie Cole. CEO at Proflowers, Leandi McMurphy, Director of Marketing, Char-Broil, Oklahoma Joe’s, and SABER with Alex Timlin, SVP Verticals, SAP Emarsys as they discuss: Why creating a single customer view is crucial to driving business outcomes How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication What programs and campaigns using first-party customer data are bringing success Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization Key Capabilities: Intelligence & Analytics, Customer Lifecycle Management, Cross-Channel Execution Key Industries: Retail & E-commerce, Consumer Goods

---

### AI Marketing 2020: How Adoption Can Predict Customer Behavior and Drive Business Outcomes​

> AI Marketing allows you to scale marketing efforts across all channels. In this webinar, hear what Forrester and SAP Emarsys experts think about AI adoption.

- Published: 2020-02-13
- Modified: 2022-04-28
- URL: https://emarsystest.com/learn/webinars/ai-marketing-2020/
- Translation Priorities: Optional

It’s 2020 and marketers have access to more data and technology than ever before. But many of them will fail to maximize the full potential of their customer data, proactively engage their customers, or achieve scalable 1-to-1 personalization. Why? ... Because their organization has not adopted artificial intelligence into their marketing efforts. In this webinar, SVP AI at SAP Emarsys, Raj Balasundaram, and guest speaker, Principal Analyst at Forrester, Rusty Warner, discuss how AI adoption enables you to get the most value out of your customer data, unlock new revenue streams, and produce business results previously thought unattainable. During the webinar, you will discover: When and why an organization should consider adopting AI The difference between reactive vs. proactive marketing approaches The infrastructure and technology that powers AI How AI can be applied in your day-to-day marketing campaigns Watch it now by entering your details in the form to the right. Key Capabilities: AI Marketing, Intelligence & Analytics

---

### On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce

> Customers want a seamless omnichannel shopping experience. In this webinar, learn from Elemis' CRM Manager Depinder Sidhu how to drive revenue with the ultimate CX.

- Published: 2019-05-06
- Modified: 2022-04-28
- URL: https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/
- Translation Priorities: Optional

We all know that customers are digitally savvy. We know this because we’ve heard it so often... and because we’re consumers ourselves! We expect brands to connect our interactions and make our experiences seamless. Yet, a surprising number of brands are still lagging behind when it comes to delivering a consistent customer experience. But why are so many organizations finding it hard? Why are they unable to achieve the vision of connected commerce? Elemis, an SAP Emarsys client, has mastered it; and your team can be next. Join Alex Barbier, Senior Customer Experience Consultant at SAP Emarsys, and Depinder Sidhu, CRM Manager at Elemis, as they discuss connected commerce and how it can transform your customer experience and marketing revenues. During the webinar, you will discover: What connected commerce isWhy it’s vital to your businessThe Elemis journey towards connected commerceWhat you can do NOW to begin/continue your journey Watch it now by entering your details in the form to the right. Key Capabilities: Customer Lifecycle Management, Strategies & Tactics Key Industries: Consumer Products

---

### On-Demand Webinar | Customer Conversion: Influencing Purchase With Data-Driven Personalization

> Take a look at the tactics and use cases a brand can leverage to drive up conversions and grow revenue.

- Published: 2019-03-08
- Modified: 2022-04-28
- URL: https://emarsystest.com/learn/webinars/on-demand-webinar-customer-conversion/
- Translation Priorities: Optional

According to Econsultancy, only 22 percent of businesses are satisfied with their conversion rates. Are you interested in improving yours? Let us show you how. This webinar is a continuation from our earlier acquisition webinar (acquiring customer data), discussing the tactics you can use to influence purchase decisions throughout the buyer journey (using customer data for known customers). We’ll also cover how you can convert the site visitors you haven’t acquired (unknown customers). During the webinar, you will discover: The tactics you can implement RIGHT NOW to increase your conversion rates and boost your revenue. Client success stories: see how others are doing it by viewing some of these tactics in a real-life context. Next steps: find out what to do next on your road to better marketing. Watch it now by entering your details in the form to the right. Key Capabilities: Cross Channel Execution, Strategies & Tactics

---

### On-Demand Webinar: The Power of First Party Data

> How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand.

- Published: 2017-08-07
- Modified: 2022-04-28
- URL: https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/
- Translation Priorities: Optional

How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. Some examples include: The true power of your customer data. Why you need a strong strategy for driving repeat buyers. How to target potential buyers that look just like your current customers. Key Capabilities: Intelligence & Analytics Key Industries: Retail & E-commerce

---

### On-Demand Webinar: Creating Intimacy at Scale

- Published: 2017-08-07
- Modified: 2022-04-28
- URL: https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/
- Translation Priorities: Optional

The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard, Program Director of Merchandise Strategies at IDC and Sean Brady, President of the Americas at SAP Emarsys to learn how marketers can create intimate relationships using marketing automation. Key Capabilities: Marketing Automation Key Industries: Retail & E-commerce

---

### On-Demand Webinar: Mobile Moments to Drive Customer Actions

- Published: 2017-08-03
- Modified: 2022-04-28
- URL: https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/
- Translation Priorities: Optional

Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create true customer value and increase your average customer spend. Featuring David Galante, VP of Mobile Products at SAP Emarsys, and Reinhard Buchinger, Growth Project Manager at Runtastic. Galante and Buchinger discuss how Runtastic, an Adidas Group company, created one of the most engaging customer experiences through cutting edge, real-time interactivity, using powerful automation. Learn from candid discussions about what works, what doesn’t work, and how to deliver immediate results with your mobile marketing.   Key Capabilities: Marketing Automation, Customer Lifecycle Management Key Channels: Mobile Key Industries: Sports & Entertainment

---


## Podcasts


## Capabilities

### Integrated Data Layer

- Published: 2022-01-20
- Modified: 2024-01-29
- URL: https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/
- Translation Priorities: Optional

Consolidate, enrich and activate sales, product and customer data

Bring together data sources across your business and activate them across every channel — personalizing every interaction.

---

### Personalization Engine

- Published: 2022-01-20
- Modified: 2024-01-29
- URL: https://emarsystest.com/learn/blog/capabilities/personalization-engine/
- Translation Priorities: Optional

Engage your customers with intelligent personalization, using data and AI

Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.

---

### Marketing Automation

- Published: 2022-01-20
- Modified: 2024-01-29
- URL: https://emarsystest.com/learn/blog/capabilities/marketing-automation/
- Translation Priorities: Optional

Launch integrated campaigns across channels with speed and agility

Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.

---

### Cross-Channel Execution

- Published: 2022-01-20
- Modified: 2024-01-29
- URL: https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/
- Translation Priorities: Optional

Reach customers across email, web, mobile, ads, and  more

Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.

---

### Customer Lifecycle Management

- Published: 2022-01-20
- Modified: 2024-01-29
- URL: https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/
- Translation Priorities: Optional

Accelerate business outcomes across the lifecycle and drive loyalty

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

---

### Intelligence & Analytics

- Published: 2022-01-20
- Modified: 2024-01-29
- URL: https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/
- Translation Priorities: Optional

Make smart, quick decisions with AI and data-driven insights

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

---

### Strategies & Tactics

- Published: 2022-01-20
- Modified: 2024-01-29
- URL: https://emarsystest.com/learn/blog/capabilities/strategies-tactics/
- Translation Priorities: Optional

Deploy pre-built, customizable multi-channel campaigns

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

---

### Omnichannel Integrations

- Published: 2022-01-20
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/blog/capabilities/partners-integrations/
- Translation Priorities: Optional

Enhance personalization across every touchpoint with integrated solutions 

Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.

---


## Resources Tools


## Success Stories

### How Krispy Kreme Used Omnichannel Strategies to Sweeten the Customer Experience

> Krispy Kreme brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons with SAP Emarsys. Find out how.

- Published: 2025-03-04
- Modified: 2025-03-11
- URL: https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/
- Translation Priorities: Optional

The Business Krispy Kreme, a beloved global donut brand, was founded in the U. S. in 1937. It has been delighting customers with its iconic Original Glazed donuts for over 20 years in Australia and nearly a decade in New Zealand. They have a mature omnichannel presence. They have their own retail stores, and a mature DFD (delivered fresh daily) business. Krispy Kreme donuts are found in 7-Eleven, Coles, and Woolies (Woolworth Australian supermarkets).   With this strong presence in retail locations, convenience stores, and markets, Krispy Kreme has established itself as a leader in the quick-service restaurant space. The company has recently focused on enhancing its digital footprint to unify its omnichannel presence and share joy at every touchpoint, whether in-store or online. The Challenge Siloed customer data Limited capacity to unify in-store and online Lack of omnichannel viewSmall team with few resources As Krispy Kreme turned its attention to digital expansion, its existing tools limited its ability to scale effectively. The company needed a solution that could support its mature omnichannel strategy, streamline its customer engagement, and provide personalized experiences across various platforms. A critical requirement was ensuring a unified customer journey that bridged their e-commerce and retail operations, capturing valuable insights without disrupting the in-store experience. Additionally, the team faced resource constraints and needed a platform that was both intuitive and scalable. The Solution Krispy Kreme partnered with SAP Emarsys to overcome these challenges and lay the foundation for future growth. The platform's comprehensive automation capabilities, out-of-the-box integrations, and...

---

### How Gibson Drives Engagement by Rocking Omnichannel Customer Journeys

- Published: 2025-02-27
- Modified: 2025-03-17
- URL: https://emarsystest.com/why-emarsys/success-stories/gibson-and-sap-emarsys-orchestrating-omnichannel-customer-journeys/
- Translation Priorities: Optional



---

### How Wella Company Delivers the ULTIMATE Data-driven Engagement Strategy

- Published: 2025-02-27
- Modified: 2025-03-17
- URL: https://emarsystest.com/why-emarsys/success-stories/wella-company-and-sap-emarsys/
- Translation Priorities: Optional



---

### How Village Roadshow Created a Splash with Data-Driven Marketing

> Discover how Village Roadshow leveraged SAP Emarsys to enhance guest experiences, boost loyalty, and drive higher conversions through personalized, data-driven marketing strategies.

- Published: 2025-02-27
- Modified: 2025-03-13
- URL: https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/
- Translation Priorities: Optional

The Business The southern hemisphere's biggest collection of over 120 thrill rides, slides, shows, and animal experiences, Village Roadshow Theme Parks, hosts over 3 million visitors per year. Their attractions include Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country,  Australian Outback Spectacular, Sea World Resort, and Topgolf. Village Roadshow Theme Parks is based on the Gold Coast in Queensland, Australia, and is one of the premier amusement companies in the world. Known for their diverse attractions, Village Roadshow Theme Parks offers annual passes, resort packages, and night events such as White Christmas, Sea World Spooky Night, Carnivale and Fright Nights, aiming to deliver memorable guest experiences year-round. The Challenge Siloed data across the businessIncreasing Retention & Loyalty Personalized communications at scaleConsistency and accuracy across customer data As a leader in the entertainment and leisure industry, Village Roadshow Theme Parks faced the challenge of enhancing customer loyalty and driving repeat visits in an increasingly competitive market. They needed to deepen their understanding of guest behavior, personalize their marketing efforts, and optimize their omnichannel strategies to maximize conversions and enhance the guest experience. The Solution Village Roadshow Theme Parks partnered with SAP Emarsys to implement a data-driven, automated marketing strategy designed to meet these challenges.   Data Integration for Enhanced SMS Communications Village Roadshow Theme Parks began by integrating real-time data and optimizing their use of relational data. They had extensive first-party data, including sales data from ticket purchases and event bookings across their various theme parks and events. They also had...

---

### How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships

> Discover how Ferrara is using new SAP Customer Experience technology to sift through mammoth amounts of data to accurately pinpoint specific sub-cultures of candy fans.

- Published: 2025-02-21
- Modified: 2025-03-06
- URL: https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/
- Translation Priorities: Optional

The Business Ferrara is an undisputed leader in sweet snacking. It believes in sharing delight in every bite through high-quality products, superior innovation, and a portfolio of beloved brands. Ferrara knows exactly what its customers want – sweet treats and new fun flavors to rock their tastebuds. Ferrara wanted to create a modern omnichannel experience for consumers to build relationships with fans across its iconic brands. To enable the sweet spot of strong data onboarding compliance in readiness to activate progressive profiling, the candy maker invested in customer data solutions from SAP and the SAP Emarsys solution. The Challenge Efficient Speed to ResultsActivating Customer DataNurturing Brand Fans For a company that believes in sharing delight in every bite, Ferrara has a sweet mix of high-quality products, superior innovation, and a portfolio of beloved brands. Long established as America’s sweet spot of snacking with irresistible jellies, candies, and sweet sugar-free delights, Ferrara keeps its finger on the pulse of what consumers desire. And while the legendary brands of SweeTARTS, Trolli, Nerds, Brach’s, and more are loved by consumers, Ferrara continues to introduce sweet new sensations. As part of its revitalized, customer-focused, omnichannel strategy, Ferrara wanted to get closer to consumers but was hampered by legacy technologies that limited its ability to engage and personalize experiences across channels. Wanting to unleash relevant and engaging digital marketing experiences to build relationships with brand fans, Ferrara recognized it was time to invest in a central data platform. With strong compliance around consumer data onboarding...

---

### How Brisbane Airport Took Customer Engagement to New Heights

> Discover how Brisbane Airport leveraged SAP Emarsys's omnichannel customer engagement platform to integrate data, personalize customer experiences, boost bookings, and achieve exceptional business growth.

- Published: 2025-01-21
- Modified: 2025-01-27
- URL: https://emarsystest.com/why-emarsys/success-stories/how-brisbane-airport-took-customer-engagement-to-new-heights/
- Translation Priorities: Optional

The Business Operated by Brisbane Airport Corporation, Brisbane Airport is the third largest airport in Australia. It operates domestic and international terminals and manages several commercial operations, including retail, parking, e-commerce, retail leasing, and property development. With a vast customer base and diverse business units, the airport relies heavily on data to optimize operations and deliver a seamless experience to travelers The Challenge An increase in siloed data across the businessInability to speak to unique customer personasA growing need for personalized experiencesPressure to increase customer retention Brisbane Airport faced significant challenges in leveraging its vast data resources to improve customer engagement and retention. The main issues included siloed data sources, making it difficult to get a unified view of customers. They also struggled with the inability to identify and act on opportunities swiftly. Brisbane also recognized a growing need for personalized experiences as travelers became more digitally savvy. The mounting pressure to increase customer retention caused Brisbane Airport Corporation to seek out a solution that would help it capitalize on its vast, underutilized data. The Solution To address these challenges, Brisbane Airport Corporation partnered with SAP Emarsys to integrate its data sources and create a unified view of its customers. This enabled the airport to create more tailored omnichannel, personalized, and timely communications. Data Gathering and Analysis for Enhanced Visitor Engagement Brisbane Airport Corporation utilized SAP Emarsys to unify and analyze data from parking bookings and e-commerce transactions. By identifying patterns such as booking behavior and travel frequency, they were...

---

### How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate 

> Discover how the San Jose Sharks centralized data to achieve ticket renewal rates above industry standards. Read the success story now.

- Published: 2024-11-27
- Modified: 2025-03-11
- URL: https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/
- Translation Priorities: Optional

The Business Sharks Sports & Entertainment (SSE) is the parent company of the San Jose Sharks of the National Hockey League and San Jose Barracuda of the American Hockey League. It oversees all areas of operation of the city-owned SAP Center at San Jose, the premier sports and entertainment venue in Santa Clara County. Established in 2000, SSE manages three public Ice facilities throughout the Bay Area; Sharks Ice at San Jose which includes the state-of-the-art Tech CU Arena, Sharks Ice at Fremont, and the Oakland Ice Center. Headquartered in San Jose, Calif. , SSE remains steadfast in its pursuit to pioneer the future of sports and entertainment while connecting diverse groups of people for the good of the organization and our community. As SSE says, “We are all #TealTogether. ”  The Challenge Enhancing Fan Engagement Increasing Retention & Loyalty Personalization at ScaleEstablishing a Single Source of Truth The world of professional sports involves much more than just the event itself. It encompasses everything from parking to in-house food and beverage, ticket sales, retail, venue maintenance, and staffing. To stay competitive and meet the growing demands of fans, SSE set out to gain a comprehensive view of its organization. With multiple third-party systems across departments, SSE’s data was siloed, making it difficult to generate reports or track metrics in real-time. This lack of visibility was hindering informed decision-making and strategic planning.    SSE needed a centralized system across the business to gain valuable insights into fan preferences, identify areas for improvement across employee...

---

### How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons

> Home Depot Mexico brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons. Find out how.

- Published: 2024-11-25
- Modified: 2024-11-25
- URL: https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/
- Translation Priorities: Optional

The Business Home Depot, a leading home improvement retailer, is renowned for its vast array of products and exceptional customer service. Established in Atlanta, Georgia, in 1979, Home Depot has successfully extended its operations to Mexico, maintaining its core value of offering everything customers need for home improvement under one roof at the best prices. Entering a fragmented market at its inception over twenty years ago, Home Depot Mexico introduced a unique concept to the Mexican retail landscape, consolidating various home improvement products in one place, which significantly contributed to its success.   The Challenge Fragmented Market and Lack of Unified Shopping ExperienceLimited E-commerce Adoption and Customer HesitationInadequate Personalization and Customer EngagementChallenges During Peak Sales Seasons Home Depot Mexico wanted to make a good showing at Hot Sale, Mexico’s annual event offering deep discounts for online purchases. Organized by the Mexican Association of Online Sales (AMVO), this event is a shopper favorite. During Hot Sale, brands offer exclusive discounts and special promotions on a wide range of products and services, and Home Depot wanted to craft a winning strategy that would delight its existing customers and bring in new ones. Hot Sale was conceived with the main objective of promoting the growth of e-commerce in Mexico, and has grown in popularity year over year. Home Depot began planning its strategy with the help of SAP Emarsys to ensure good personalization, a cohesive customer journey, and a strategy focused on personalization, conversion, retention, and fostering loyalty.   The Solution In consultation and collaboration...

---

### How John Frieda perfected the art of product launches with 4X greater reach 

> With over three decades of revolutionizing hair care, the John Frieda brand looked to transform their customer engagement and product launch strategy by partnering with SAP Emarsys and Blue Wheel. Find out how this was possible.

- Published: 2024-09-30
- Modified: 2025-02-28
- URL: https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/
- Translation Priorities: Optional

The Business Born over three decades ago in a London salon, the John Frieda brand (part of the KAO corporation) was founded on a revolutionary idea; salon-caliber haircare products expertly tailored for specific hair concerns and transformational results. Since then, they've led the way with breakthrough care and transformational styling solutions. To take their transformation to the next level, John Frieda partnered with omnichannel marketing and operational experts at SAP Emarsys and Blue Wheel to create a cross-channel launch of the  ULTRAfiller+ thickening system to drive more sales direct-to-consumer as well as across their retail store partners.   The Challenge Identifying Audiences Driving AwarenessIncreasing Conversion RateRefining Communications John Frieda aimed to increase orders by leveraging opportunities to provide personalized messages to boost conversion rate. They needed to better understand their audience to implement the best segmentation strategy to improve retention and conversion. Through this their hopes were to explore the overlap between the Volume Lift audience and ULTRAfiller+ thickening system.   The Solution By working with SAP Emarsys and partnering with Blue Wheel (an omnichannel and operational partner), John Frieda drove increased awareness for their new product line, the ULTRAfiller+ thickening system, a set of products aimed at consumers with thin hair and those looking for more volume. Ahead of their brick-and-mortar launch, they drove direct-to-consumer engagement through a lifecycle marketing strategy starting with paid social that drives traffic to their website. They implemented an automated email program for nurturing current and prospective customers and educating contacts on the new product line.   ...

---

### How Betclic's frictionless user experiences led to 80% gains in productivity

> Learn how frictionless user experiences lead to gains in productivity. See how Betclic worked with SAP Emarsys to engage customers.

- Published: 2024-09-10
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/
- Translation Priorities: Optional

The Business The Betclic Group is an international online gambling company with five brands and four products operating across 15+ countries in 10 languages. The Betclic brand is the flagship brand of the group with 9 million clients and is number one in sports betting in France and Portugal. It is a mobile-only lifestyle brand as 95% of the activity occurs on mobile devices. The Challenge Needed to scale personalizationRequired a mobile-friendly solutionIntegrating customer dataUnderstanding customer insights Betclic has the complexity of operating multiple brands, multiple products, and following multiple regulations. Creating an account on Betclic differs based on individual country regulations. Some users need to provide bank details, proof of identity, and validate the account via Direct Mail, all requiring different onboarding procedures.   The onboarding is mobile-only and tailored to each environment and country. Betclic offers over 180 separate bets per type of sport (soccer, tennis, basketball, etc. ), with odds that evolve every second. This required scaling personalization and adapting in seconds to the correct bet for the correct player.  As 95% of Betclic activity happens on a mobile device, the customer engagement solution had to be simple and seamless for mobile-only users, and accomplished in real-time due to the time-sensitive nature of the business. The Solution With SAP Emarsys, Betclic created a customer loyalty program that rewards customers when they win. The program also provides in-the-moment information of the sport’s game, and a custom message with an invite if they lose. Integrated data for more personalized engagements Using...

---

### How Pour Moi Grew Their Active Customer Database by 16% in the First Month

> Pour Moi, a lingerie retailer based in the UK, was looking to better deploy emails and nurture their VIP customers with more personalized content. By using pre-built tactics while operating with a lean team, Pour Moi dramatically improved email effectiveness. Find out how.

- Published: 2024-09-04
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/
- Translation Priorities: Optional

The Business Pour Moi, based in Brighton, UK, has been in the lingerie business for 18 years. Their mission is to make every woman feel fabulous in her own skin. To that end, they see their role as being the customer’s cheerleader. Pour Moi's key pillars include the fit, comfort, and confidence their garments instill in customers. They began above a shop in Macclesfield with two staff members and the belief that people shouldn’t have to overpay for good-fitting lingerie, no matter what their size. Their target market, affectionately called “core lovelies,” consists of everyday women aged 35-55 who are social media savvy, seek to retain their glam side, and want to feel like the best version of themselves every day. Pour Moi prides itself on being body and size-inclusive, offering sizes from 8 to 22 and bra sizes from 30 to 40 with cups ranging from A to J.   The Challenge Limited CRM capabilitiesIneffective email campaignsSmall team with few resourcesLack of omnichannel view Before partnering with SAP Emarsys, Pour Moi was looking for a technology partner who could help them deliver a seamless, omnichannel customer experience for its customers. With a lean team tasked with the big charge of re-engaging existing customers, recognizing, and rewarding VIPs, and bringing in new customers, they needed a strategic partner to offer solutions they could implement right out of the box.   The Solution Pour Moi needed a martech partner that could help them make the most of their robust customer database and help...

---

### How Versuni Optimizes the Ordering Experience for Business Customers

> See how Versuni, global leader in the domestic appliance industry, unified and streamlined their approach to managing customer interactions with SAP Emarsys.

- Published: 2024-08-29
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/
- Translation Priorities: Optional

The Business A global leader in the domestic appliances industry, Versuni is driven by its purpose of turning houses into homes. Founded in Amsterdam, The Netherlands, it currently has locations in over 100 countries.   Versuni Netherlands B. V. has a heritage of more than 130 years in business and offers domestic appliances for cooking and coffee making as well as garment, floor, and climate care. With more than 900 patents to its name, the company markets legacy brands including Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR BARISTA, Saeco, and Gaggia in more than 100 countries and has a global team of 6,400. The Challenge Driving customer loyaltyImproving the customer experienceIntegrating customer dataUnderstanding customer insights Versuni’s retail customers were using manual processes to order products and services, resulting in a suboptimal experience when making purchases. Also, the direct EDI integrations for automatically exchanging business-critical information, such as purchase orders and invoices, with external ERP systems were often found to be expensive. With a guiding principle of “from one time to a lifetime,” the company seeks to nurture enduring relationships with both consumers and its retail customers. With this goal in mind, Versuni wanted to create a self-service ordering portal and digital experience for its retail partners. It also wished to gather insights on their behaviors and needs The Solution Versuni deployed several solutions from the SAP Customer Experience (SAP CX) portfolio. It created a self-service ordering portal for its B2B customers based on the SAP Commerce Cloud solution. To strengthen its...

---

### How Aldo puts its best foot forward with a unified e-commerce system

> How ALDO connected customer behavior and preference data for a more holistic view, allowing for AI insights to improve product recommendations and customer experience.

- Published: 2024-04-25
- Modified: 2025-03-27
- URL: https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/
- Translation Priorities: Optional

The Business With its signature brands ALDO, Call It Spring, and GLOBO, ALDO Group Inc. lets consumers express their true selves through quality footwear, handbags, and accessories. Founded in 1972, the company now has more than 1,500 stores in over 100 countries. The brand offers shoppers style, variety, and comfort at the right price, which is what’s made it a beloved brand worldwide. ALDO Group’s founding vision was to create a different kind of fashion company built around respect, integrity, and a deep understanding of the customer. A connected e-commerce ecosystem underpinned by SAP solutions enables insights and experiences that are helping bring this vision to life. The Challenge Creating more loyalty in customersImproving the shopping experienceIntegrating customer dataUnderstanding customer insights Staying relevant in a complex and fast-moving retail environment while increasing profitability has always been tough, particularly in challenging economic times. Customers want more and want to be seen for their individual tastes and preferences. ALDO faced the headwinds of needing to integrate data from in-store and online purchasing and browsing, while delivering excellent customer service and maintaining the fair prices their customers have come to expect. ALDO Group envisioned an integrated commerce experience in which e-commerce, in-store point-of-sale (POS), and ordering solutions were one. They needed to integrate e-commerce and digital offerings, reduce customer returns. It needed to upgrade its systems to connect shoppers with the right products based on availability, location, segmentation, and preferences. The Solution With customers all over the world and online, integrating browsing and...

---

### How Levi’s finds the right fit to improve repurchase rate

> Levi’s Brazil brought personalization, segmentation, and SAP Emarsys Tactics to their marketing efforts, while increasing revenue and engagement. Find out how.

- Published: 2024-04-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/
- Translation Priorities: Optional

The Business The Levi’s Brazil marketing team is tasked with building an iconic brand with 170 years of history. They are stewards of a legacy created over decades of commitment to service, quality, durability and style. Levi's invented jeans, the iconic garment known the world over. Today, there’s at least one pair of jeans in most closets, a legacy few brands can claim. Levi’s has also dressed people during the most important and memorable moments in history, from the fall of the Berlin Wall to Woodstock and beyond. Beyond celebrating their rich history, more recently, Levi’s has also updated its focus to be a pioneer in sustainability. The Challenge Automating personalized campaigns at scaleConnecting online and offline dataSmall team with few resourcesUnderstanding customer insights Levi’s largest audience in Brazil is consumers aged 30+. They tend to have familiarity with the brand, are loyal customers, and have favorite styles. However, the brand globally has identified the need to increase its relevance with Generation Z, the consumers of the future, and to keep up with the trends that matter to today’s consumers. The division in Brazil currently has a customer base of around 500,000 active customers in their SAP Emarsys database. When looking for a customer engagement solution, their goal was to increase customer loyalty, improve customer retention and repurchase rate, and create a strategy to move purchasers away from price sensitivity and waiting for a sale. The Solution Levi’s Brazil partnered with SAP Emarsys and Driven. CX to better understand customer preferences...

---

### How Petco Keeps Pet Lovers Coming Back for All Their Pet-Care Needs

> Find out how Petco streamlined marketing processes, unified data both online and in-store, and improved retention with SAP Emarsys.

- Published: 2024-01-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/
- Translation Priorities: Optional

The Business Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. Since its founding in 1965, it’s been trailblazing new standards in pet care, delivering comprehensive wellness solutions through its products and services, and creating communities that deepen the pet/pet parent bond. Petco began operations in México under a joint venture with Grupo Gigante, bringing its innovative concept of pet stores, pet food, and accessories to this large North American market. Since it opened its first store Petco López Mateos in Zapopan, Jalisco in October 2013, Petco México has grown to offer more than 7,000 items. It also provides specialized services, such as grooming salon, training, and a veterinary hospital. It offers online pet health and wellness resources at petco. com. mx and on the Petco México app. The Challenge Connecting online and offline dataOmnichannel customer engagementSmall team with few resourcesAutomating personalized campaigns at scale Before partnering with SAP Emarsys Customer Engagement, Petco Mexico had ambitions of delivering a seamless, omnichannel customer experience for their shoppers but needed a platform that could handle a high volume of customers, connect online and offline data, and deliver highly personalized engagements across multiple channels. They had previously used Mailchimp, but that platform simply couldn’t keep up with their growing business. With a small team tasked with the big responsibility of delivering more meaningful moments with their shoppers, they needed a strategic advisor to support them along the way.   The Solution Petco Mexico was aiming...

---

### How DJI Captures Global Audience with Enhanced Customer Retention at Scale

> Learn how DJI Innovations leveraged SAP Emarsys to achieve 180% revenue growth from active customers and increase average order value by 44%

- Published: 2023-12-05
- Modified: 2023-12-14
- URL: https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/
- Translation Priorities: Optional

The Business DJI is the world's leading drone manufacturer, with a market share exceeding 70% in consumer drones. It offers a diverse range of drone models, as well as other products such as handheld gimbals, action cameras, and camera stabilizers. DJI’s products are widely used by customers including professional filmmakers, photographers, search and rescue teams, farmers, and surveyors.   With an extensive global presence, DJI maintains offices and authorized dealerships across 100+ countries. The Challenge Enhancing Deliverability & Click Rate During Peak SeasonPersonalising Content Across RegionsIdentifying Post Purchase Cross-Selling OpportunitiesUnderstanding Customer Lifecycle Stages to Increase Retention DJI faced several challenges in optimizing their marketing campaigns, including email deliverability, and providing a seamless and personalized experience for their customers worldwide. Before SAP Emarsys, DJI was sending generic batch-and-blast emails with limited understanding of a customer’s lifecycle stage. Because of this, they were not able to see the full potential of how their customer data could help retain customers and offer cross-selling opportunities. The Solution By incorporating zero- and first-party data that feeds business intelligence insights into SAP Emarsys, DJI was able to take full advantage of prebuilt tactics that deliver personalized customer engagement in one click.   Improved deliverability rates to engage in real-time  Deliverability is key to DJI because of their large database across the globe. Plus, the frequency of customer engagement for new product releases and festival offers, for example, add even more complexity. Before moving to SAP Emarsys they were sending via a batch and blast model with high volumes...

---

### Connecting the Online-to-Offline Experience and Driving Long-Term Growth with Loyalty

- Published: 2023-10-09
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/connecting-the-online-to-offline-experience-and-driving-long-term-growth-with-loyalty/
- Translation Priorities: Optional

The Business Founded in 1985, City Beach has established itself as Australia’s premier lifestyle fashion retailer. Today, the business has expanded to 68 physical stores and a thriving online business that serves a global audience. City Beach has grown their database to roughly 3M+ contacts representing a wide range of customer segments and demographics, and boasts a devoted base of customers that return to the brand time and time again to purchase for themselves and their families.   The brand realized that, with so many returning customers, they had an opportunity to cultivate greater customer loyalty and nurture long-lasting relationships by launching a dedicated loyalty program. Not only would a loyalty program increase customer retention, but it would also allow City Beach to capture vital customer data and insights from both online and in-store shoppers to help connect the online-to-offline shopping experience, fuel scalable data-driven personalization, and drive customer lifetime value. The Challenge Connecting the online to offline shopping experienceScale personalization and retention through loyaltyIncrease engagement beyond just AOV and purchase frequency Prior to launching the SAP Emarsys loyalty solution, City Beach was looking for a way to effectively increase their average order value and purchase frequency from their most devoted and frequently returning customers. They sought out a solution that could capture rich customer data — including purchase history, zero-party data (e. g. , customer preferences, profile information) — and foster greater loyalty from customers shopping online and in-store. They needed a solution to allow them to better tailor personalized experiences for...

---

### Amplifying Customer Relationships: How Gibson Drives Engagement by Rocking Omnichannel

> Gibson Brands is a world leading, iconic musical instrument brand that has been shaping the sound of music for generations. Before partnering with SAP Emarsys, Gibson Brands relied on partner sellers to drive revenue for the business. The brand wanted to expand their D2C capabilities by setting up retail channels and engagement tactics from the ground up. Find out how.

- Published: 2023-09-11
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/
- Translation Priorities: Optional

The Business Gibson Brands is a world leading, iconic musical instrument brand that has been shaping the sound of music for generations. Founded in 1894 by Orville Gibson, Gibson is built on a foundation of innovation, world-class quality, and craftsmanship. The Gibson Brands portfolio includes Gibson, Epiphone, Kramer, Steinberger, Tobias, Mesa/Boogie, Maestro and KRK, with each brand holding a unique identity, a compelling story, and a shared mission: to own the largest share of sound. The Challenge Increase engagement across channelsConvert single-channel customers to multi-channel customersBuild stronger customer relationships and loyaltyUnderstand customers through data Before partnering with SAP Emarsys, Gibson Brands mostly relied on partner sellers to drive revenue for the business, like Guitar Center, Sweetwater, or Long & McQuade. However, they were looking for ways to expand their direct to consumer capabilities. This meant setting up retail channels and engagement tactics from the ground up while working with retail partners to help support their B2B2C strategy.    With a customer base that ranges from beginners to renowned music artists, they needed a solution that would enable them to deliver each individual with relevant content to make purchase decisions right for them. They also wanted to be able to grow with their customers throughout their Gibson Brands journey with value-added content along the way.   The Solution Gibson Brands needed to connect with Gibson fans across all levels of expertise, and across different purchasing channels. To do that, they were looking for a solution to consolidate their engagement channels so they could...

---

### How FC Bayern Is Scoring With Fan Experiences

> FC Bayern is driven by the unwavering loyalty and support of their millions of global fans. To deliver them with unparalleled experiences, FC Bayern collaborated with SAP Emarsys, smashing data silos to provide the exceptional engagement they deserve. Find out how.

- Published: 2023-05-15
- Modified: 2024-04-25
- URL: https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/
- Translation Priorities: Optional

The Business With millions of fans around the globe, FC Bayern is not just a football club; it's a worldwide sporting sensation. FC Bayern's outstanding success on the pitch has made it a firm fan favorite. Driven by this unwavering loyalty and support, the club is committed to delivering unparalleled experiences to fans - not only when they're watching a match, but every time they interact with the brand. The collaboration between FC Bayern and SAP Emarsys means the club is now equipped with even more tools to provide its fans with the exceptional engagement they deserve. The Challenge Connecting fan experiences - on and off the pitchMeeting the evolving needs of fansPersonalizing at high volumesLeveraging data to understand fan interestsEngaging fans consistently across all channels FC Bayern is a historic club with a fiercely loyal fan base, but its fans are evolving. As new generations emerge, so do expectations for even more immersive and personalized fan experiences. Whether they're cheering from the stands or tuning in from home, FC Bayern fans want to feel connected. With an existing fan base of more than 63 million and a global interest of 1 billion, FC Bayern needed the right technology to empower its marketers to engage with massive volumes of fans in a truly meaningful and individualized manner, through their channel of choice. It was crucial for FC Bayern's technology stack to smash data silos, and allow marketers to gain valuable insights into individual fans' interests through data. The Solution To...

---

### Total Tools Unifies Data to Drive Omnichannel Experiences That Boost Loyalty

- Published: 2023-04-25
- Modified: 2023-10-30
- URL: https://emarsystest.com/why-emarsys/success-stories/total-tools-unifies-data-to-drive-omnichannel-experiences-that-boost-loyalty/
- Translation Priorities: Optional

The Business Total Tools is Australia's largest professional tool retailer, selling to customers of different trades. They are a franchise network with more than 100 stores across Australia and an online offering of more than 20,000 products. The Challenge Data in silosAgile executionPersonalizing based on different personasConsistent messaging across multiple channelsIntegrating loyalty throughout omnichannel experiences Before SAP Emarsys, Total Tools’ martech stack wasn't able to drive a seamless omnichannel experience and a unified customer view.   Although they were engaging with customers across multiple channels (email, SMS, online search) they weren’t having a coordinated conversation about the customer and the products that they were showing interest in, because they weren't sharing any customer data between channels. Because their customers engage in different trades, Total Tools needed a solution that helped them learn customer behavior to effectively personalize their strategy. Additionally, because they stored data in silos, Total Tools faced friction in their loyalty program. Customers didn’t feel they were getting sufficient value for their participation. The Solution With SAP Emarsys, Total Tools stitched together all of their data points into one unified customer view, allowing them to accelerate their 1-to-1 personalization maturity. By using the SAP Emarsys automation center and pre-built tactics, Total Tools was able to create a more engaging loyalty experience and enhance their omnichannel capabilities. Omnichannel Loyalty With a holistic view of the customer and all the data in one place, Total Tools was able to use tactics to launch 20 key data-driven automations almost immediately. They also...

---

### How Feel Good Contacts Drives Revenue with Omnichannel Experiences

> Feel Good Contacts, UK’s premier contact lens seller, was looking to create a seamless experience that kept their customers coming back for all their eyewear needs. By integrating data across channels, building out customer journeys, and improving retention, Feel Good Contacts was able to increase revenue and customer satisfaction. Find out how.

- Published: 2023-03-10
- Modified: 2025-02-20
- URL: https://emarsystest.com/why-emarsys/success-stories/how-feel-good-contacts-drives-revenue-with-omnichannel-experiences/
- Translation Priorities: Optional

The Business Feel Good Contacts is the UK’s most popular online contact lens retailer. Founded in 2008 by optometrists, it provides contact lenses and eye care products at affordable prices. Over time, they added designer sunglasses in well-known and respected brands like Prada, Ray Ban, and Gucci and launched a mobile app with the intention of improving customer experience and allowing for more touchpoints with the customer. In 2020, they again expanded the business by offering prescription glasses. The Challenge Scaling Personalization with automationIncrease basket upsellsIncrease company retentionUnderstanding the customer Before partnering with SAP Emarsys, Feel Good Contacts was looking to improve their understanding of their customers’ needs to get them the right products at the right time in their buying journey. Their personalization was not automated or efficient, and they wanted to increase basket upsells. They wanted to create a seamless experience that kept their customers coming back for all their eyewear needs. The Solution Feel Good Contacts was aiming to engage their existing customers, as well as acquire new ones. To achieve this, they took a multi-step approach. Integrating data across channels and gleaning wisdom from customer buying patterns. With this newly uncovered information, they built customer journeys to present better buying opportunities to existing customers, upsell and increase cart size.   With SAP Emarsys’ abandoned cart journeys, they made sure to offer the right reminders at the appropriate times to win back customers. They also focused on upselling on their website, checkout pages, and the emails customers receive...

---

### How Happy Socks Uses Personalization and Automation to Scale Across Regions and Channels

- Published: 2023-02-06
- Modified: 2025-02-18
- URL: https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/
- Translation Priorities: Optional

The Business Happy Socks is a fashion company that’s all about bringing fun and colorful socks to their customers. Founded in Sweden in 2008, it is a retail and ecommerce brand that offers never-before-seen designs. They have 19 physical stores around the world and have produced more than 15,000 unique sock designs since their founding. The Challenge Lacked a clear data strategy based on customer insightsLean team needed to shift from manual, one-off campaigns to automationNeeded to speak to shifting wants and needs of their customers Scaling personalization across multiple languages and and geographies Before partnering with SAP Emarsys, Happy Socks was looking for a solution to create a unified data foundation that would allow them to scale and personalize their messaging to clients. They understood their need to automate lifecycle campaigns to free up internal resources. They also wanted to meet their customers where they were through content localization and personalization. The Solution By identifying key customer data sources and completing a historical data load into the SAP Emarsys platform, Happy Socks was able to analyze historical customer data by using RFM modeling. Then they automated their customer journey to identify key points at which customers would be moved through the funnel to purchase, repeat purchase, and loyalty. Activate customers and set objectives and targets  Gathering data from disconnected sources into a unified source of truth allowed Happy Socks to get a more holistic view of their active customers. This gave them a path to use the strategic dashboard...

---

### How Party Delights used Predictive Cross-Channel Marketing to Increase Retention

- Published: 2022-06-17
- Modified: 2022-06-17
- URL: https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/
- Translation Priorities: Optional

The Business Party Delights sells more than 20,000 products online to a multinational customer base, including balloons, fancy dress, and stationary. They have everything you need for a good party. Today, Party Delights is an award-winning company with 9 international websites, and three retail stores. The Challenge Scaling personalized emailsMaximising efficiency with a small teamData SilosAgile execution Party Delights wanted to send highly personalized communications to every customer, but their previous email marking solution didn’t have the technological capabilities to segment, automate, and personalize customer experiences. With such a large product database comprising very similar products, it was nearly impossible for the team to automate effective product recommendations without using an algorithm-based recommendation engine. As a result, they spent too much time manually analyzing top-performing products, but their effort wasn’t paying off. Due to a strain on internal resources, they needed a solution that anyone within the team could use, without needing HTML knowledge. The team began looking for a new solution that could collect data from multiple sources (website, email, and preference centers) and turn it into meaningful communications. The Solution With data consolidated by SAP Emarsys, Party Delights was able to lay the foundation for a new marketing strategy. Predictive cross-channel marketing automation and analytics Party Delights added SAP Emarsys Predict, our sophisticated product recommendation tool. Within days, they were able to create an abandoned shopping cart program in the SAP Emarsys Automation Center, and add product recommendations to their emails. Every click on the website, from email...

---

### 12% Uplift in Revenue Driven by Product Recommendations

> See how implementing product recommendations with SAP Emarsys led Marine Deals to a 12% uplift in revenue.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/
- Translation Priorities: Optional

The Business Launched in October 2009, Marine Deals is dedicated to offering marine and fishing equipment at the lowest prices. In 2013, the e-tailer was recognized by Deloitte as one of the 50 Fastest-Growing Companies in New Zealand. They stock more than 25,000 individual fishing, boating, and diving products from the best brands, and their selection continues to grow every day. The Challenge Effective segmentationEffectiveness and speed of a small teamPersonalization and relevancy Marine Deals had a growing audience, but they had trouble separating one customer from another – especially when it came to connecting with their highest spenders. Holistic cross-channel lifecycle marketing was the goal, and automated retention campaigns and recommendations were two possible solutions Marine Deals wanted to explore. The brand also needed to improve the efficiency and relevancy of each communication. In the past, they had to manually put together each email campaign which took a long time and left little room for analyzing how effective retention programs were. In addition to poor performance analytics, personalizing email was impossible without some kind of trigger-based automation and AI product recommendations. The Solution SAP Emarsys had all the email tools Marine Deals had been searching for, and the data analysis that the platform allowed enabled insights about which customers were most likely to convert and why. The Impact Over the course of a year using the SAP Emarsys marketing platform, Marine Deals began personalizing their automated campaigns and recommendations as well as driving revenue through email. With SAP Emarsys’...

---

### Delivering Contextual, Relevant Experiences Through Personalized Lifecycle Automation

> Learn how delivering contextual, relevant experiences is achieved through personalized lifecycle automation with SAP Emarsys.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/
- Translation Priorities: Optional

The Business Founded in 2000 as one of the first online golf stores in the UK, GolfOnline has since grown into one of Europe’s largest stockists of top-branded golf equipment. To keep up with the business’s rapid expansion across Europe, the GolfOnline marketing team needed to scale their ability to leverage data, drive customer engagement, and strengthen customer loyalty. The Challenge Segmenting based on customer attributesGrowing customer loyaltyTransform data into actionable insightsCapitalizing on purchase momentumOptimizing results throughout the customer journey With more customers and regions to serve, the GolfOnline marketing team needed to invest more time in differentiating between their different customer types. They lacked effective methods for separating the different types of customers in their rapidly expanding contact database, which hindered their ability to create and deliver personalized interactions at scale. Challenges arose when GolfOnline observed that peaks in customer growth failed to produce sustainable revenue streams, indicating that customers only made one or two purchases before becoming inactive. To address this issue, the brand needed a solution to identify customers most likely to return, automate content execution to encourage repeat purchases, and grow active customers. While the retailer had past success using post-purchase follow-ups, they struggled to match product recommendations with customers as they quickly expanded into new markets. In order to ensure excellent customer experiences across every different journey, they needed a solution to automate 1:1 personalization throughout the entire customer lifecycle. The Solution With data consolidated, GolfOnline was able to lay the foundation for a new...

---

### Increasing Lead to First-Time Buyer by 67% with Automation

> Uncover the approach that led to a 67% increase in converting leads to first-time buyers through SAP Emarsys automation.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/
- Translation Priorities: Optional

The Business With over 11 million items in their warehouse, Replacements, Ltd. specializes in china, crystal, silver, and collectibles, and is dedicated to helping people create memories that last a lifetime. This focus has grown the business into an $80-million-a-year operation in its 36-year lifespan – an achievement made possible through a commitment to customer-centricity and constantly upping the ante on just how personalized the shopping experience could be. The Challenge Moving from batch and blast emailScaling personalizationOptimizing email performance with automationGaining customer insights through dataUnifying channels Taking care of customers is the foundation of Replacements’ success. Whether they’re looking to replace a broken heirloom, a damaged piece of china, or a priceless collectible figurine that is no longer in production, customers have come to value and trust Replacements for decades, especially over the phone or when visiting their superb showroom. However, Replacements knew their e-commerce presence needed some work to match their in-store and phone service – they wanted to improve their email campaigns and track website behavior. Replacements had developed their own email and CRM systems in-house, but deploying triggered campaigns with no automation proved to be a cumbersome process. While their IT team had built in some 1-to-1 capabilities, Replacements wanted to move faster and take advantage of machine learning and automation while maintaining the same level of customer service offered as in-person interactions. The Solution Moving from a batch-and-blast approach, Replacements used the SAP Emarsys platform to create email campaigns faster and target them more accurately...

---

### Integrating Loyalty and Unifying Data to Increase Average Order Value | SAP Emarsys

> Learn how integrating loyalty and unifying data with SAP Emarsys increases average order value with first time buyers.

- Published: 2022-06-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/
- Translation Priorities: Optional

The Business Contorion is an e-commerce business serving 110,000 German and Austrian B2B craftsmen and ambitious DIY B2C customers. Founded five years ago in Berlin, Contorion rapidly grew from 20 to 250 employees. The Challenge Creating consistent experiences across all channelsIntegrating loyalty throughout the customer journeyMaximizing efficiency without ITGrowing revenue Contorion’s CRM team needed to find a way to drive additional revenue by capitalizing on existing customers. They knew starting a loyalty program was the answer, but were constrained by limited IT capacity. Contorion built an email-only PoC that resulted in multiple customer enquiries that they couldn’t address because loyalty profiles were email-based. Through the PoC, they achieved a 6% increase in loyalty members and quickly understood they needed an omnichannel loyalty solution to drive higher growth. The Solution Contorion leveraged SAP Emarsys’ Loyalty solution which, ultimately, created less work for the CRM team and boosted retention. The team achieved the following results: True omnichannel loyalty from email to the website loyalty wallet. Seamlessly integrated and launched within a couple of weeks by personalizing all existing channels with loyalty points, status, actions, and rewards. Enabling a simple drag-and-drop to add loyalty to existing automations, campaigns, and channels — without adding more workload. No dependency on IT. The CRM team can easily launch new touchpoints to engage with customers. The loyalty program leveraged historical data and automatically matched existing customers with points and status, based on their previous purchase value and volume.

---

### Leveraging Conversational Marketing to Increase Email-Attributed Web Sales

> Explore how leveraging conversational marketing with SAP Emarsys can increase email-attributed web sales.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/
- Translation Priorities: Optional

The Business The Challenge Siloed dataScaling personalized experiencesIncreasing order value In today’s digital world, many companies rely heavily on technology to drive conversions. But there’s an emerging renaissance in conversational marketing. The team at Sally Europe has always believed in using data to determine what the customer wants. But, they struggled to align the right technology that could turn customer data into actionable and predictive insights. The Solution By focusing on the customer, what they truly want, and what needed to change for them to have a best-of-breed experience, Sally Europe was able to leverage conversational marketing and predictive recommendations to increase email-attributed web sales by 43% YoY and grow average translation value (ATV) by 19%. Total monthly sales attributed to digital communication channels grew by 20% overall.

---

### How Auto Replenishment Increased Active Customer Revenue 94%

> Learn about increasing active customer revenue by 94% through an effective auto-replenishment strategy with Emarsys.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/
- Translation Priorities: Optional

The Business Zoomalia is a leading e-commerce pet shop in France and eight other European countries. The website has the largest product catalog in France with more than 30,000 references and 10 owned brands. The company has delivered impressive growth over the last 10 years and has been sustaining its success with a +60% net sales in 2018 while maintaining high customer satisfaction — 96% of Zoomalia’s clients recommend the brand. The Challenge IT dependencies hindered marketing goals Lack of data or insightsScaling 1:1 engagements Zoomalia had a history of building every e-commerce and logistic component internally. Despite growing their team and investing resources into building campaigns for their marketing team, the development team couldn’t keep up with marketing’s requests for new programs, and marketers were dependent on the development team for changes needed for every campaign. The metrics provided were minimal and didn’t shed much light on what had performed well, what appealed to clients, and what led the customer to convert. The company decided to trust an industry specialist to free their IT resources and empower their marketing team by choosing to onboard SAP Emarsys. After one year on the platform, Zoomalia had already automated and personalized their entire customer journey achieving great results. The team wanted to push personalization further to prevent clients from running out of dog food by reminding them on a 1-to-1 level when they would need to place their re-order. They quickly realized that they could not make these calculations at scale for...

---

### More Personalization, More Retention, and More Revenue through AI-Powered Omnichannel Customer Engagement

> Explore the impact of AI-powered omnichannel customer engagement on personalization, retention, and revenue with SAP Emarsys.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/
- Translation Priorities: Optional

The Business Founded in 1985, City Beach has established itself as Australia’s premier youth fashion retailer. Today, the business has grown to 70+ physical stores and 1. 4 million database contacts, and through digital transformation, continues to accelerate both in-store and online revenue. However, amidst this rapid growth, the brand’s ability to establish and sustain lasting, meaningful relationships with their customers has plateaued. To strengthen customer relationships, prevent customer churn, and drive repeat purchases, CIty Beach needed help scaling their business to achieve 1:1 omnichannel engagement. The Challenge Siloed DataBuild Complete View of the CustomerScale personalization and retentionExecuting cross-channel City Beach was interested in creating unified customer profiles that would merge all of a customer’s online and offline shopping behavior and purchase history. This would allow the brand to better understand their customers’ true LTV, as well as where they are in the customer lifecycle. As City Beach’s database of customers rapidly expanded alongside the growth of their business, it became more and more difficult to treat their 1,000,000-plus customers as individuals. To solve this problem, City Beach sought to turn their data into actionable insights by segmenting their audience according to customer lifecycles, lifetime value, and RFM. With their new retention strategy in hand, City Beach needed the technology to automate personalized experiences at scale. With so many points of sale and customer service touchpoints to maintain, City Beach was looking for a single marketing platform that would enhance their ability to retarget through their CRM channel and integrate all...

---

### Boosting Lifecycle Engagement for First-Time Buyers and Inactive Segments

> Understand strategies for boosting lifecycle engagement for first-time buyers and inactive segments with SAP Emarsys.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/boosting-lifecycle-engagement-for-first-time-buyers-and-inactive-segments/
- Translation Priorities: Optional

The Business Outnorth is an online store which owns and sells Scandinavian outdoor/activity brands. The company represents quality, design, and excellent functionality. With an online presence since 2005, Outnorth’s roots trace back to 1926. It is a well-known distribution partner for name brands that offers secure safe payment and worldwide shipping. The Challenge Understand more about customersGrowing efficiency small teamUnderstand and optimize campaign performance When Outnorth was looking for a new provider, their initial goal was to find a solution that would enable them to start creating more dynamic campaigns that would improve their productivity and ability to personalize customer communication. After researching various options, the marketing team’s main requirement was to make sense of the data by revealing information about customer types and shopping behaviors to then infuse their marketing strategy with those insights. Outnorth also wanted to move away from generic send lists, segment data according to their different customer types, and start building individual strategies to target customers. The broad nature of their previous targeting capabilities wasn’t delivering the kind of engagement via email that they were seeing on their website. The marketing team needed to be able to identify and segment their users to maximize relevance without stretching their own marketing resources. Outnorth needed the ability to see how well their email campaigns were performing, including the value and uplift that email delivered. A product range of more than 11,000 items combined with standard newsletter blasts meant that the marketing team had a hard time pinpointing...

---

### Balancing Automation With Human-Led Marketing to Create an Award-Winning CRM Strategy

> Learn how balancing automation with human-led marketing creates an award-winning CRM strategy with SAP Emarsys.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/balancing-automation-with-human-led-marketing-to-create-an-award-winning-crm-strategy/
- Translation Priorities: Optional

The Business Beginning with just a £3,000 credit card loan, Bulk™ has become one of the largest and fastest-growing active nutrition brands in the world. In 2021 alone, the company delivered more than 10 million products to customers looking to support their health and fitness journey. The Solution Customer relationship management is imperative to brand success, brand loyalty, and consumer retention. To secure and strengthen their customer relationships, Bulk wanted to better understand their customers, and create more simplified customer journeys using technology. To achieve this, they needed to balance automation with human-led marketing techniques. By aligning their customer’s fitness goals to online behavioral patterns, utilizing traditional RFM techniques, and incorporating technological insights, Bulk was able to create an award-winning CRM strategy that increased customer retention and improved business outcomes.

---

### Building a Best In-Class Hybrid Customer Experience Across All Channels

> Discover how to build a best-in-class hybrid customer experience across all channels using SAP Emarsys.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/
- Translation Priorities: Optional

The Business CUE Clothing Co. is a proudly Australian-owned leader in the retail fashion industry. By enhancing their omnichannel ecosystem, CUE strives to build personalized, hybrid customer experiences across all channels. The Challenge Silioed data across channelsScaling personalized experiencesInconsistent CXIncreasing retention In partnership with SAP Emarsys, CUE had already fully implemented their unified e-commerce platform prior to the pandemic, which gave them an invaluable single view of their customers and inventory. However, this was just the start. CUE had a bold vision: to achieve ‘Commerce Anywhere’. They wanted to bridge the gap between physical and digital retail. To do this, they needed to integrate customer insights across multiple touchpoints to deliver relevant personalized experiences that convert engagements into sales. The Solution The video case study shows how they used a host of new initiatives to provide a best-in-class hybrid experience which include: Video-based styling platform for personalized styling sessions Multichannel wish lists which could be used within marketing programs like “Price Drop,” “Back in Stock” and “New in Stock” The ability to sell any product from any location through any touchpoint 

---

### The Power of Customer-Centric Personalization: +25% Revenue in Five Weeks

> Discover the power of customer-centric personalization, achieving a 25% revenue increase in five weeks with SAP Emarsys.

- Published: 2022-06-17
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/
- Translation Priorities: Optional

The Business Salling Group is Denmark's largest retailer, made up of supermarkets, stores, webshops, coffee bars, restaurants, and a variety of unique and well-known brands. The Challenge Siloed data across channelsScaling personalizationExecuting cross-channelIncreasing scale and efficiency How do you actually make use of your data and become more customer-centric? You can have everything prepared, including digital strategy, new business opportunities, consent, customers, and data, but without the right people and tools in place, you will not reach your ultimate marketing goals. Salling Group wanted to be more customer-centric and provide tailored, individualized experiences to each and every consumer. To do this, Salling Group needed to engage their customers with the right product at the right price, time, and channel to keep them coming back.

---

### How adidas Running App Uses Real-Time Triggers to Deliver Personalized Content

> See how adidas Running uses SAP Emarsys for real-time marketing triggers, delivering personalized content to enhance user engagement.

- Published: 2022-06-17
- Modified: 2025-02-03
- URL: https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/
- Translation Priorities: Optional

The Business As part of the adidas family, adidas Running app strives to change the lives of their 165+ million users through sports. They’re dedicated to providing the best user experience to their worldwide community with adidas Running app and adidas Training apps. The Challenge Cross-channel executionScaling personalizationContextual experiencesMultiple countries and languages With an international active user base engaging across devices, channels, and apps, adidas Running app wanted to consolidate communication for their users and provide the perfect fitness experience. They needed a system capable of processing huge amounts of activity data in real time so that relevant and engaging feedback would be triggered as subscribers trained. The Solution The real-time capture, analysis, and execution capabilities of the SAP Emarsys marketing platform perfectly matched adidas Running app’s needs. With powerful cross-channel automation, available via a highly accessible interface, adidas Running app could easily manage their digital marketing strategies to meet objectives using engaging and personalized content.  

---

### Online Revenue Growth by 15% within 6 Months of Adoption

> Uncover how Love Bonito achieved a 15% growth in online revenue within 6 months of adopting SAP Emarsys' solutions.

- Published: 2022-06-16
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/
- Translation Priorities: Optional

The Business Love, Bonito began as an online blog shop and has transformed the women’s online and offline shopping experience. With 15 stores across four Southeast Asian countries, the brand delivers superior omnichannel personalization from acquisition to retention. The Challenge Siloed dataScaling personalization with a small teamDisjointed tech stackConsistent, cross-channel execution Before SAP Emarsys, Love, Bonito’s siloed and unintegrated technology stack hampered their ability to provide a quality customer experience. Their ability to personalize digital communications across each stage of the lifecycle was handicapped by tech constraints. Basic email programs took too much time and resources to for the team to activate and they lacked the customer and marketing analytics to inform strategic decision making. Their disjointed tech stack also lead to an inability to personalize communications across key customer touchpoints (more than 60% of customers encounter four or more touchpoints with Love, Bonito’s brand before converting). The retailer needed a single platform to support scalability and future growth plans. The Solution Following a quick implementation after choosing SAP Emarsys, Love, Bonito was able to accelerate business outcomes and optimize their acquisition and retention goals by: The Impact Through channel-agnostic customer-centric personalization, Love, Bonito improved customer acquisition, increased lead conversion and optimized return on advertising spend. Retention was improved by increasing purchase frequency and average order value from existing customers. Within 6 months, they achieved:

---

### Preventing Customer Churn by Using Actionable AI

> Discover how actionable AI with SAP Emarsys helps in effectively preventing customer churn.

- Published: 2022-06-16
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/
- Translation Priorities: Optional

Applying AI to scale 1:1 personalization, reduce churn, and optimize results BrandAlley had a problem: the marketing team could see in their customer lifecycle that customers were lapsing, but by the time they had the insight, it was too late. Watch the short video above to discover how BrandAlley switched from reactive to proactive marketing. SAP Emarsys AI enabled them to automatically connect with customers at the moment they were most likely to churn as well as customers right when they were ready to buy.

---

### Driving Conversions with Customer Lifecycle Automation

> Discover how AI personalization with SAP Emarsys led to a staggering 900% increase in automated email revenue.

- Published: 2022-06-16
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/
- Translation Priorities: Optional

The Business Easyparapharmacie is the leading online pharmacy in France. This family-owned business, established in 2007 in Nice, now has a global presence, a product catalog of 25,000 products, and 800 brands from the largest pharmaceutical laboratories. With a turnover of 27 Million € in 2019, 20% higher than the previous year, Easyparapharmacie expects to hit 30 Million € in revenue for 2020. The Challenge Connecting data and channelsImproving efficiency with automationSegmentationOptimizing results throughout the customer journey Previously using a renowned marketing cloud, Easyparapharmacie still lacked many technical resources critical for executing and optimizing their marketing. The time and cost involved weren’t translating into the returns the company had hoped for. Very few automations were possible, which meant that the team was spending a great deal of time performing manual tasks on a regular basis. Lastly, the segmentation was not optimized, which meant reduced visibility into the performance of CRM activities as well as an inability to understand clients on a one-to-one basis, or as a cohort. The Solution Easyparapharmacie onboarded SAP Emarsys, integrating all channels (email, website, social media, and SMS) into a single platform, eliminating the need to navigate between different tools. With data and channels connected, SAP Emarsys enabled Easypharmacie to build a complete view of customers, and use lifecycle analytics, segmentation, and automation to personalize email as well as website visits with targeted content like product recommendations. The Impact By choosing the SAP Emarsys customer engagement platform, Easyparapharmacie now has a consolidated solution to execute omnichannel...

---

### How Adore Beauty Uses An Integrated Loyalty Program to Drive Contextual, Cross-Channel Experiences

> Explore how Adore Beauty uses an integrated loyalty program with SAP Emarsys to drive cross-channel contextual experiences.

- Published: 2022-06-16
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/how-adore-beauty-uses-a-integrated-loyalty-program-to-drive-contextual-cross-channel-experiences/
- Translation Priorities: Optional

The Business Launched in 2001, Adore Beauty is Australia's first cosmetics retailer to sell exclusively online. The business has grown over the past two decades and now carries 11,000 products from more than 200 brands, including high-end department store brands, professional salon brands, hard-to-find cult brands, and everyday affordable brands. The Challenge Maintaining leading CXFostering loyalty and increasing retentionDriving second purchase Although Adore Beauty was already ahead of the pack in terms of personalization, to remain competitive, the brand needed to stay on top of their customer experience. When Adore Beauty first launched, they invested in customer acquisition to gain market share, and as customer retention became a key objective, they gradually built lifecycle automation. However, over time their user journeys became disjointed and did not always take into account the customer’s experience as a whole. The brand also experienced a surge of new online customers during the pandemic, but as retailers began re-opening their physical locations, there was a risk that customers who still preferred a brick-and-mortar shopping experience could churn. Adore Beauty needed to fully capitalize on this with a solution to engage and retain newly acquired customers. The brands also saw an opportunity to better engage their growing segment of customers who had only purchased once or twice. The Solution With help from the SAP Emarsys Strategic Services and Client Success Teams, Adore drove adoption of their loyalty program, taking their marketing strategy to the next level. Delivering a Leading Experience A brand can’t foster loyalty without...

---

### Delivering Relevant 1:1 Customer Engagements to Accelerate Revenue

> Discover the strategy behind delivering relevant 1:1 customer engagements with SAP Emarsys to accelerate revenue growth.

- Published: 2022-06-16
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/
- Translation Priorities: Optional

The Business Nike is one of the most recognizable and influential brands across the globe. The business spans digital commerce and a comprehensive store fleet in Hong Kong (HK). To stay on top of the competition, Nike needed to step up interactions with customers, increasing personalization through HK-specific campaigns, online-to-offline experiences, and advancing their use of email. The Challenge Scaling personalized automation with a small teamPersonalize to customers based on where they are in the customer journeySegmentationUnderstanding customers / gaining insights from first-party data With multiple dimensions of business and brand strategies, it was challenging for Nike HK to optimize their marketing budget, effectively translate their collective understanding of customers, and identify targeted audiences for different campaigns. During promotional periods, they were sending batch-and-blast emails with one-size-fits-all content that lacked relevancy or personalization for their customers. Nike HK needed a more sophisticated understanding of their customer’s purchasing and browsing behaviors so they could gain the insights necessary to improve conversion and brand advocacy. The Solution By using the SAP Emarsys customer engagement platform, Nike HK removed the guesswork when it comes to taking complex customer and product insights and data and leveraging it to make decisions on who to target and drive customer loyalty. With SAP Emarsys, the brand could ground campaign decisions in data, using a powerful analytics tool called Smart Insight. The analysis allowed the brand to learn what worked and what didn’t, and apply those insights to future campaigns. Using Segmentation and Automation to Drive Personalization Nike...

---

### How Pizza Hut Drives Customer Loyalty Through Unique Data-Driven Journeys

> Discover how Pizza Hut leverages SAP Emarsys for unique, data-driven customer journeys to boost loyalty and engagement.

- Published: 2022-06-16
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/
- Translation Priorities: Optional

The Business As one of the largest global pizza chains in the world, Pizza Hut has spent the last few years developing its cross-channel digital media strategy to drive sales across 380 franchisee-owned Pizza Hut delivery huts. Pizza Hut’s strategy in the competitive UK market is all about being relevant, easy, and distinctive in everything they do, from developing campaigns to delivering pizza to outer space. The Challenge Siloed dataFostering loyalty and increased retentionDriving purchase frequencyMeasuring ROI The UK pizza delivery market is competitive, and one bad experience can send a customer to a competitor. In the past, Pizza Hut sent generic batch-and-blast emails with undifferentiated discounts. To nurture loyalty, Pizza Hut had to better understand its customers and deliver a consistently exceptional experience throughout the customer lifecycle while keeping up with emerging trends and changing demands. To do that, Pizza Hut needed the guidance of data insights so they could understand which customers to focus their attention on. But bringing data together in a tangible way was overwhelming and labor-intensive. Pizza Hut also lacked the ability to see if marketing efforts are contributing positively to ROI, leaving them less confident that they were on the right track. The Solution Pizza Hut needed support to align the right technology with the right strategy — one that they could scale and optimize over time. With support from SAP Emarsys, Pizza Hut improved their data capture, setting the foundation for creating personalized campaigns. By using self-reported data paired with real-time customer engagement...

---

### Achieving 5X Revenue and 50% Database Growth within 6 Months of Adoption

> Dive into this PUMA case study revealing how one of the biggest sportswear brands in the world achieved 5x revenue and 50% database growth in 6 months with SAP Emarsys.

- Published: 2022-06-16
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/
- Translation Priorities: Optional

The Business PUMA is one of the largest sportswear brands in the world, operating in numerous countries and in multiple languages. The brand has a loyal customer base from everyone to “sneaker freaks” to holiday shoppers, and, especially with the recent shift to digital, a whole host of new digital customers. The Challenge Growing a customer databaseScaling personalization across multiple countries and languages, with a small teamBuilding a complete view of the customer Before partnering with SAP Emarsys, PUMA would send a standard email newsletter to their contact base on a weekly basis. They had nothing set up in terms of marketing automation, personalization, or customer lifecycle strategy. With CRM strategy in its infancy, they faced the complexity of serving customers in multiple segments across numerous countries in a variety of languages — and with a lean marketing team. They needed a solution to help overcome these challenges, and allow them to activate audiences and deliver increased revenues during the pandemic (and beyond) when store closures across Europe were at their peak. Their 3-pillar strategy of delivering the right message, to the right person, at the right time needed to be implemented quickly to maximize the e-commerce opportunity and delight their customers with personalized experiences that they come to expect from a brand like PUMA. The Solution With SAP Emarsys’ customer engagement platform, the brand scaled marketing and CRM operations to identify and target high-value segments and grow the CRM database. Learn More About Customers to Identify Highly Engaged Segments...

---

### Delivering 1:1 Customer Experiences to Accelerate Revenue

> Discover how delivering 1:1 customer experiences with SAP Emarsys accelerates revenue growth.

- Published: 2021-06-07
- Modified: 2023-12-08
- URL: https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/
- Translation Priorities: Optional

The Business As a market leader, Babbel offers one-month, three-month, six-month or yearly subscription options to its language-learning programs. The app saw triple-digit growth during COVID-19 and learning activity in the app doubled from March 2020. Together with SAP Emarsys, they diversified their marketing activity from just to what now includes personalized mobile marketing. The Challenge Consistent cross-channel executionDelivering real-time, relevant engagementsScaling mobile strategies Overall, the brand had to maintain innovation to remain competitive with smaller, more agile players in the market. In addition to a new focus on the live tutoring space and making the app free for students, Babbel needed to boost personalization within its app. The goal was to create a quicker, easier path-to-purchase for those with high likelihood to convert right away while serving helpful suggestions and courses to those who may be undecided. The Solution With the SAP Emarsys Customer Engagement Platform, Babbel was able to gain insights about customers such as their level of intent to learn a new language. They were able to identify and segment high, medium, and low intent learners to streamline the right personalized engagement at the right time. With email as the core communication channel, Babbel’s investment in mobile — personalized in-app messaging along with push — converted 50% better than email by itself. After implementing personalization within the app, Babbel began driving better brand awareness, gaining more subscribers, and boosting engagement. The Impact Due to their investment in mobile, Babbel saw year-over-year growth, especially in the US market,...

---

### How AO revolutionized customer retention and increased newsletter engagement by +150%  

> UK's most trusted electrical retailer joined forces with SAP Emarsys Services to tackle challenges in database growth, content relevance, and customer reactivation. The collaboration led to impressive outcomes, including opt-in growth, increased newsletter engagement, and automated revenue. Find out how this was possible.

- Published: 2020-08-12
- Modified: 2025-01-10
- URL: https://emarsystest.com/why-emarsys/success-stories/how-ao-revolutionized-customer-retention-and-increased-newsletter-engagement-by-150/
- Translation Priorities: Optional

The Business AO is the UK's most trusted electrical retailer, and customer satisfaction is at the heart of everything they do as a business and a CRM team. From their logo to their communications, it is all to make their customers smile! Their range of products is constantly expanding, as are the content and tools they produce to help their customers choose the right products. With such a fast-growing pace, AO needed both a product and services team that could support their ambitions to reach their customers effectively and at scale. Together, we analyzed how to better engage their customers and maximize profitability.   The Challenge Growing 1st Party databaseCustomer Reactivation Content EngagementIncrease Product Relevance AO faced 4 key challenges, including growing its first-party database, ensuring content was both engaging and products communicated were relevant despite their broad range, and reactivating dormant customers with limited data. The overarching objective was to become the UK's leading choice for electricals beyond just price competitiveness. To achieve this profitably, AO needed to engage both first-time and returning buyers during lengthy sales cycles, with a focus on building trust, authority, and loyalty. The Solution Working with SAP Emarsys Services, AO devised a comprehensive solution to address loyalty and retention challenges that led to impressive outcomes including a substantial increase in newsletter engagement and significant automated revenue. The key components of the solution included:  Lead generation powered by Web Channel  A Strategic Data Audit led AO to launch a sign-up campaign that capitalized on site traffic...

---


## Industry Solutions

### Retail

> Grow by engaging shoppers wherever they are. SAP Emarsys allows retail marketers to execute campaigns based on a complete view of customer, business, and performance.

- Published: 2024-05-21
- Modified: 2025-03-19
- URL: https://emarsystest.com/industry-solutions/retail/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### E-commerce

> SAP Emarsys makes it easier to execute winning e-commerce marketing strategies based on customer profiles, behavior, and performance insights.

- Published: 2024-05-21
- Modified: 2025-03-19
- URL: https://emarsystest.com/industry-solutions/ecommerce/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### E-commerce

> Omnichannel customer engagement for e-commerce, allowing marketers to execute based on a complete view of customer, business, and marketing performance.

- Published: 2023-09-04
- Modified: 2023-09-12
- URL: https://emarsystest.com/industry-solutions/solutions-ivj-banner/
- Translation Priorities: Optional

This content is password protected. To view it please enter your password below:

---

### Omnichannel customer engagement for sports and entertainment

> Omnichannel customer engagement for sports and entertainment marketers. Create personalized experiences that sell tickets, and increase engagement and loyalty.

- Published: 2022-02-03
- Modified: 2025-03-19
- URL: https://emarsystest.com/industry-solutions/sports-entertainment/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Omnichannel customer engagement for media and communications

> Omnichannel customer engagement for media and communications marketers to improve consumer experience, foster loyalty, and maximize monthly recurring revenue.

- Published: 2022-02-03
- Modified: 2025-03-19
- URL: https://emarsystest.com/industry-solutions/communications-media/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Travel & Hospitality

> Omnichannel customer engagement for travel and hospitality, creating personalized engagement that drives bookings, nurtures loyalty, and builds customer value.

- Published: 2022-02-02
- Modified: 2025-03-19
- URL: https://emarsystest.com/industry-solutions/travel-hospitality/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Explore Solutions

> Explore how the SAP Emarsys Platform helps brands personalize cross-channel campaigns through AI-driven marketing automation solutions tailored by industry.

- Published: 2022-02-01
- Modified: 2024-07-24
- URL: https://emarsystest.com/industry-solutions/explore/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Mobile

- Published: 2021-03-24
- Modified: 2022-04-27
- URL: https://emarsystest.com/industry-solutions/mobile/
- Translation Priorities: Optional

We help growth and retention teams at mobile app businesses convert and retain more active subscribers, faster and for longer, at lower costs. Improve speed to market with pre-built marketing campaigns Achieve better results, with less effort. Built-in marketing campaigns scale and achieve key business outcomes faster. Reach customers using mobile-specific marketing campaigns pre-populated with audiences, content, relevant personalization, real-time interactivity, and geolocation. Then seamlessly execute cross-channel (ads, in-app, push notification, mobile inbox, SMS, in-line content). Increase retention and subscription revenue with actionable analytics Through actionable analytics, you can quickly identify potential growth opportunities — whether that’s in driving monthly active users, reducing cancellations, or winning back inactive users. Measure how marketing campaigns help you achieve the results you want, and do more of what works, faster, for all mobile-specific channels. Drive Mobile App Growth With Personalization Babbel Achieved a 200% YOY Subscriber Increase Watch The Video Measure ROI and the impact of mobile app marketing on business outcomes  Align marketing strategies and omnichannel customer journeys to deliver the best revenue growth. Acquire and retain higher value mobile customers to increase CLTV.   Measure ad and marketing spend ad to optimize the customer journey against clear business outcomes. Success Story - Trilab Increase app engagement with real-time, contextually relevant offers and content Every user’s journey is unique and not linear — this is why you need to personalize for the customer first.   Overcome the barrier between acquisition and retention by creating unique, end-to-end, personalized journeys fueled by real-time behavioral data. Drive engagement...

---

### E-commerce

> Our omnichannel ecommerce marketing platform makes it easier to execute winning strategies based on customer profiles, behavior, and performance insights.

- Published: 2020-09-24
- Modified: 2024-07-24
- URL: https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Retail & Ecommerce

> Grow by engaging with shoppers wherever they are. The SAP Emarsys retail marketing platform allows execution based on a complete view of customer, business, and performance.

- Published: 2020-09-24
- Modified: 2024-07-24
- URL: https://emarsystest.com/industry-solutions/retail-marketing-platform/
- Translation Priorities: Optional
- Page Tags: Redesign 2024



---

### Retail Strategies

- Published: 2020-07-17
- Modified: 2020-09-30
- URL: https://emarsystest.com/industry-solutions/retail-strategies/
- Translation Priorities: Optional

Deliver digital transformation through a single actionable dashboard Inside a single actionable dashboard you can view all your online and store sales and measure the impact your marketing channels have on sales channels. Short term channel KPIs fail to demonstrate where marketing has an impact on business performance. From a single actionable dashboard you’ll be able to shift to strategic marketing, identify areas of focus, and discover Tactics to activate in days, not months. These insights are built from analyzing how 2000+ brands increased revenue and customers so you can benchmark yourself against others in the retail industry. Align omnichannel marketing execution to business objectives Your dashboard will indicate what you need to improve and how you can improve it by using omnichannel Tactics. Without the need for IT, development or consulting requests, activate pre-populated omnichannel Tactics in days, not months to strengthen the chosen strategy.

---

### E-Commerce - old

> Utilize data-driven insights, hyper-personalize marketing messages and increase sales and customer engagement with SAP Emarsys’s e-commerce marketing platform.

- Published: 2020-07-17
- Modified: 2023-04-12
- URL: https://emarsystest.com/industry-solutions/e-commerce-marketing-platform-emarsys/
- Translation Priorities: Optional

The omnichannel customer engagement platform of choice for retail and e-commerce brands worldwide See how our retail and e-commerce solution helps marketers accelerate business outcomes Watch it in action

---


## Agency Partners


## News

### Consumers buy the product, not the brand: 54% of Americans ignore brand names when buying consumer goods 

> Latest SAP Emarsys data reveals that 19% of consumer product marketers have entered the ‘Engagement Era’ while others struggle to connect. 

- Published: 2025-03-25
- Modified: 2025-03-25
- URL: https://emarsystest.com/press-release/consumers-buy-the-product-not-the-brand-54-of-americans-ignore-brand-names-when-buying-consumer-goods/
- Translation Priorities: Optional

New SAP Emarsys data reveals that 19% of consumer product marketers have cracked the code and entered the ‘Engagement Era’ while others struggle to connect.   Las Vegas, March 25, 2025 — When it comes to consumer products, more than half (54%) of Americans don’t pay attention to the brands they’re buying if the product meets their needs. That’s according to the latest research by SAP Emarsys in association with Deloitte, which surveyed more than 2,000 United States consumers and 150 senior marketers at multinational brands on shifting attitudes towards consumer products.  The Consumer Products Engagement report, launching today at Shoptalk in Las Vegas, introduces the Customer Engagement Maturity (CEM) score, ranking consumer product brands on their customer engagement strategies. The new SAP Emarsys research, in association with Deloitte, builds on Bain & Company’s findings, which highlight a major industry shift toward ERP and SAP S/4HANA. This shift underscores the need for consumer product brands to break down silos, accelerate operations and engage customers more meaningfully.  To thrive in the ‘Engagement Era,’ as defined by SAP Emarsys, brands must establish a robust data foundation across their entire business. Embracing AI-driven, omnichannel strategies is crucial, as it transforms fragmented data into actionable insights, building long-term relationships and achieving ‘true’ customer loyalty and lifetime value.   Forming an elite group of leaders, just 19% of brands excel in the new engagement-driven landscape while the remaining rest are falling behind. This ‘Engagement Era,’ success depends on a personalized omnichannel approach across the entire customer lifecycle with leading...

---

### SAP Named a Leader for the Sixth Time in the 2025 Gartner® Magic Quadrant™ for Personalization Engines  

> SAP announces it has been named for the sixth consecutive time a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines.

- Published: 2025-02-12
- Modified: 2025-02-12
- URL: https://emarsystest.com/press-release/sap-named-a-leader-for-the-sixth-time-in-the-2025-gartner-magic-quadrant-for-personalization-engines/
- Translation Priorities: Optional

More than a quarter of US consumers (26%) are more loyal to brands that market to them in a personalized way  Indianapolis, USA, Feb. 12, 2025 – SAP (NYSE: SAP), today announced it has been named a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines* for its SAP Emarsys platform, purpose-built for marketers to deliver personalized omnichannel engagements to drive business outcomes. The Gartner recognition places SAP in the Leader quadrant for the sixth consecutive time.   Enterprises and leading brands including Ferrara, John Frieda, PUMA, and Gibson use SAP Emarsys’ Customer Engagement Platform to tailor and deliver personalized content via digital channels to build engagement, foster loyalty and increase revenue.    “In our opinion, our recognition in the Gartner report reaffirms our strength as an omnichannel customer engagement platform delivering AI-driven personalized experiences across every channel,” said Sara Richter, CMO of SAP Emarsys.   “SAP Emarsys empowers businesses to create timely, relevant, and meaningful digital experiences that resonate deeply with customers to drive growth and revenue. Our continued innovation reflects our commitment to help marketers build loyalty, achieve tangible results, and drive long-term success. ”  The report says, “leaders demonstrate a solid understanding of the market and offer product capabilities demanded in the current market. They are typically committed to customer success. Leaders offer sophisticated personalization engines at enterprise scale — covering multiple industries and an expansive geographic footprint. They deliver clear business value and are continually exploring emerging technology — taking personalization to the next level and thus protecting the...

---

### More than half of US shoppers say they are no longer loyal to consumer products brands

> 57% of US shoppers say they are no longer loyal to consumer products (CP) brands, SAP Emarsys reveals in latest study.

- Published: 2025-02-06
- Modified: 2025-02-06
- URL: https://emarsystest.com/press-release/more-than-half-of-us-shoppers-say-they-are-no-longer-loyal-to-consumer-products-brands/
- Translation Priorities: Optional

In an era where AI simplifies brand switching, only companies that are deeply connected to their customers can maintain a competitive edge Indianapolis, Feb. 6, 2025 — More than half (57%) of United States shoppers do not consider themselves loyal to brands producing consumer products (CP), including food, soft drinks, health products and other daily goods. That’s according to new data released from SAP Emarsys ahead of its upcoming CP guide launching in April. The research, which surveyed 4,000 U. S. consumers, reveals best practices for CP brands looking to build direct engagement with their audiences. “Consumers are shifting their brand loyalties,” said Sara Richter, Chief Marketing Officer at SAP Emarsys. “While cost continues to be important, increasing value is placed on convenience and personalised experiences. The right approach to omnichannel engagement will not only help brands adapt to changing economic conditions, but will also empower them to build meaningful, enduring relationships with their customers. ” According to the SAP Emarsys research, CP brands are also struggling with growing supply chain disruption, market saturation, and difficulty collecting and integrating the first-party data needed to target today’s consumers.   However, the report reveals a silver lining for CP brands, which suggests that brands can now more easily retain customers who might otherwise be tempted to switch due to convenience, price or curiosity for something new through AI-driven personalization. John Frieda, a global leader in the haircare industry, exemplifies the art of creating impactful customer connections through highly targeted, data-driven omnichannel marketing strategies. By leveraging...

---

### Personalisations Pays: A £2.5BN Opportunity For Brands Who Avoid Gen Z Red Flags in '25

> New research from SAP Emarsys shows Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales

- Published: 2025-01-16
- Modified: 2025-01-16
- URL: https://emarsystest.com/press-release/personalisations-pays-a-2-5bn-opportunity-for-brands-who-avoid-gen-z-red-flags-in-25/
- Translation Priorities: Optional

AI-driven personalisation emerges as the ultimate solution for building loyalty and driving revenue London, 16th January 2025 – Gen Z shoppers are set to drive a staggering £2. 5 billion in spending during the January sales, with individuals spending an average of £171, according to new research from SAP Emarsys, the global leader in customer engagement. However, brands that fail to meet this highly influential generation’s expectations risk missing out on their loyalty – and their wallets – in 2025. The research uncovers the top “red flags” that cause Gen Z to head to competitors, as well as the “green flags” brands must adopt to win their hearts and their business. With 68% of Gen Z reporting loyalty to a favourite brand they repeatedly engage with, this group presents a lucrative audience for brands that “get it right” by building meaningful connections. However, their loyalty isn’t unconditional, and brands must avoid critical missteps to stay on their radar in 2025. The Red Flags That Risk Turning GEN Z Away: SAP Emarsys’ research reveals top loyalty “red flag” pitfalls that could drive away Gen Z shoppers: 1.  27%: Treating personal data irresponsibly 2.  27%: Sending excessive marketing communications 3.  26%: Charging for returns 4.  18%: Failing to reward long-term customers 5.  14%: Failing to personalise a shopping experience  GEN Z Green Flags - How to Win Loyalty: On the flip side, Gen Z responds positively to brands that align with their values and create memorable experiences.  AI leveraged personalisation, consistency, and authenticity are key to securing their loyalty: 1.  43%: Of Gen Z show their loyalty to a brand by having the brand’s app downloaded. This signifies the importance...

---

### Four in five US consumers don’t feel valued by brands – threatening long-term loyalty

> Research from SAP Emarsys has shown a significant challenge for US brands-83% of consumers feel undervalued by the brands they remain loyal to

- Published: 2025-01-09
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/four-in-five-us-consumers-dont-feel-valued-by-brands-threatening-long-term-loyalty/
- Translation Priorities: Optional

 AI driven personalization is essential to discovering and creating value for untapped audiences New York City, Jan. 9, 2025 – As NRF 2025 approaches, new research from SAP Emarsys Customer Engagement has uncovered a significant challenge for United States brands: four in five (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning their loyalty altogether. The Customer Loyalty Index, which surveyed more than 4,000 U. S. consumers, reveals diverse motivations for brand loyalty: 43% credit it to long-standing reputations, 28% to brand consistency and 24% to iconic branding. Yet, despite this loyalty, only 17% of consumers feel “truly valued,” leaving the majority wanting more. This disconnect is a wake-up call for brands, as customer acquisition costs continue to rise. Research shows it costs up to five times more to acquire a new customer than to retain an existing one.   For industries like fashion, where 53% of consumers are loyal to a single brand, this poses a threat to long-term stability. "True loyalty is built by delivering meaningful connections and value at every stage of the customer journey," said Meghann York, Global Head of Product Marketing at SAP.  "With AI, brands can identify and engage diverse audiences, meeting customers where they are with tailored, real-time experiences across every channel. "Value can be subjective, so SAP Emarsys empowers brands to understand and deliver what value means to each customer—whether it’s exclusive access, personalized rewards, or tailored recommendations. This creates a fair value exchange, where customers are happy to share something as simple as...

---

### Half of U.S. consumers are ‘silently loyal’ to brands

> New research by SAP Emarsys shows U.S. brands need to identify which customers to prioritize when looking to build deeper loyalty

- Published: 2024-12-10
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/half-of-u-s-consumers-are-silently-loyal-to-brands/
- Translation Priorities: Optional

New research shows U. S. brands need to identify which customers to prioritize when looking to build deeper loyalty  Indianapolis, Dec. 10, 2024 — More than half (52%) of U. S. consumers are ‘silently loyal’ to brands — regularly purchasing from them while never recommending them publicly. That’s according to the latest research from SAP Emarsys Customer Engagement. The SAP Emarsys Customer Loyalty Index (CLI), surveying more than 4,000 U. S. consumers, revealed so called ‘silent loyalty’ increased among U. S. consumers from 50% in 2022 to 52% in 2024. Unsurprisingly, it can be hard to know why a silently loyal customer keeps coming back, but these silent customers deserve to be nurtured. According to SAP Emarsys research, 53% of customers have left a brand due to just one bad experience. “Recognizing the value of ‘silently loyal’ customers is essential for brands aiming to build lasting relationships,” said Sara Richter, Chief Marketing Officer at SAP Emarsys. “AI empowers marketers to deliver personalized experiences that ensure these customers remain loyal for life. By focusing on delivering an optimal customer experience - ensuring availability and convenience - brands can nurture these loyalists without disturbing their quiet commitment, ensuring they always feel understood and valued. ” One brand who exemplifies attracting this type of ‘silent loyalty’ is Feel Good Contacts (FGC). While the one-stop-shop for affordable eyewear’s prescription glasses customers are likely to be vocal brand advocates, its contact lens customers are often silently loyal consumers forming a stable foundation of their business through consistent repeat purchases. Shoppers will quietly and consistently return for...

---

### H-Appy Holidays: With in-app messages up 66% this Singles’ Day, shoppers set to stay loyal for longer this Black Friday 

> Dos and Don'ts of app-based marketing this Black Friday by SAP Emarsys

- Published: 2024-11-21
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/h-appy-holidays-with-in-app-messages-up-66-this-singles-day-shoppers-set-to-stay-loyal-for-longer-this-black-friday/
- Translation Priorities: Optional

New research reveals the dos and don'ts of app-based marketing this Black Friday as SAP Emarsys launches a new in-app personalization feature in its November release  Indianapolis, Nov. 21, 2024 – Shoppers who install an app on their phones, such as guitar manufacturer Gibson Brand’s app, are 31% more likely to express ‘true loyalty’ than other consumers. That’s according to new research from SAP Emarsys Customer Engagement, released ahead of the Black Friday cyber weekend.   ‘True loyalty’ is defined as “unwavering, unshakeable loyalty built on trust and devotion to a brand. ” According to the research — which surveyed over 4,000 United States consumers — app users are not only more loyal but are more driven by rewards and incentives compared to those who don’t install apps (36%).   "Mobile apps give brands a direct connection to their customers, but true engagement comes from delivering the right message when it matters most," said Kelsey Jones, Head of Product Marketing at SAP Emarsys.   "Effective personalization should feel seamless, with AI helping marketers respond to real-time behavior. The outcome? Happier, more loyal customers and timely, relevant communication. "  With data also showing that 52% of U. S. consumers will use brands’ apps to browse and buy this Black Friday, SAP Emarsys believes app-based marketing will provide a powerful boost to customer loyalty — lasting well beyond the peak sales season.   But when it comes to delivering app-based experiences, brands are walking a fine line. Nearly half of consumers (43%) find the overuse of push messages “annoying,” and...

---

### 99 Bikes drives 8% revenue growth in just three months with SAP Emarsys’ AI-driven personalisation 

> 99 Bikes drives 8% revenue growth in just three months with SAP Emarsys' AI-driven personalisation 

- Published: 2024-11-05
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/99-bikes-drives-8-revenue-growth-in-just-three-months-with-sap-emarsys-ai-driven-personalisation/
- Translation Priorities: Optional

London, UK, November 5th 2024 – 99 Bikes has seen an impressive 8% increase in revenue within just three months after partnering with SAP Emarsys Customer Engagement. Recently expanding internationally and opening 2 stores in the UK, the Australian-founded business is now delivering personalised customer experiences that resonate with today’s mobile-first consumers, driving true loyalty and enhanced engagement.    In addition to the 8% revenue increase, 99 Bikes has also experienced a notable rise in both average open rates and click rates across like-for-like audience segments since implementing SAP Emarsys.   "SAP Emarsys has empowered us to create tailored customer experiences that deliver real results. With personalised, real-time engagement across all touchpoints, we're building lasting loyalty that helps us stay ahead in an increasingly competitive landscape. " said Logan McEwan, Head of Marketing at 99 Bikes.   By optimising the entire marketing process—from customer segmentation to campaign execution and performance analysis—99 Bikes is using SAP Emarsys’ AI-driven insights to identify the most profitable, under-served audience segments. Highly targeted, personalised omnichannel campaigns, delivered in real time, can now create new growth opportunities across different customer lifecycle stages.   Recent research from SAP Emarsys reveals that over half (55%) of UK consumers are now shopping on mobile in 2024. 99 Bikes can benefit from bringing online and in-store more closely together and will be leveraging SAP Emarsys’ mobile wallet feature to bridge the gap between digital and physical commerce — elevating the full shopping experience. 99 Bikes’ marketing team will also be able to save valuable time...

---

### Half of U.S. consumers will stay loyal to brands they buy from during Black Friday

> Half of U.S. consumers will stay loyal to brands they buy from during Black Friday according to SAP Emarsys latest research.

- Published: 2024-10-10
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/half-of-u-s-consumers-will-stay-loyal-to-brands-they-buy-from-during-black-friday/
- Translation Priorities: Optional

New research from SAP Emarsys reveals Black Friday and holiday consumer loyalty trends, with mobile-first strategies proving key to customer retention. Indianapolis, Oct. 10, 2024 – Half of United States consumers (50%) will remain loyal to the brands they buy from during Black Friday, extending their support well beyond ‘cyber month. ’ These insights come from new research by SAP Emarsys that reveals that brands that prioritize personalized, mobile-first omnichannel strategies are best positioned to foster lasting customer loyalty. Released at SAP Emarsys’ Power to the Marketer Festival London event, the research underscores the rising significance of direct-to-consumer engagement, particularly during critical sales periods like Black Friday. Among the 4,000 U. S. consumers surveyed, one in four (26%) expressed greater loyalty to brands that tailor their marketing to individual preferences and deliver personalized experiences.  “Black Friday now spans multiple industries and channels such as TikTok and Instagram, as mobile app usage continues to expand,” said Joanna Milliken, CEO of SAP Emarsys. “To maintain customer loyalty, brands must effectively engage with their mobile customers during Black Friday laying the groundwork for long-term relationships. ” "With more consumers shopping online, brands are increasingly investing in AI-driven personalization to stand out in a crowded market. Consumers are more willing to share their data in exchange for experiences that matter to them, and brands are capitalizing on this demand for personalized value. By offering customized deals that feel relevant and meaningful, and implementing direct-to-consumer strategies such as loyalty programs, brands can create enduring relationships that span the...

---

### From fading interest to fierce loyalty: nearly half of Gen Z ditch boring brands

- Published: 2024-09-24
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/from-fading-interest-to-fierce-loyalty-nearly-half-of-gen-z-ditch-boring-brands/
- Translation Priorities: Optional

AI holds the key to keep brands fresh and engaging for Gen Z, reveals SAP Emarsys’ fourth annual Customer Loyalty Index Indianapolis, Sept. 24, 2024 – Almost half of United States Gen Zers (43%) and 41% of Millennials have abandoned a brand they were once loyal to because they grew ‘bored’ of them. That’s according to SAP Emarsys’ annual Customer Loyalty Index (CLI) announced today at SAP Customer Experience (CX) Live. Regardless of whether consumers care deeply about a brand, the only way to cut through the noise is with better personalization and unique content based on individual interests. According to SAP Emarsys data, younger consumers are particularly drawn to innovative marketing. Specifically, 33% of Gen Z, compared to 28% of all demographics, have tried a new brand because of its ‘creative marketing. ’ Additionally, one-third of Gen Z (33%) are enticed by brands that use ‘cool’ content or imagery, compared with 27% of other age groups. Meanwhile, 26% of Gen Z, compared to 20% of other generations, seek out brands that deliver ‘memorable experiences. ’ Look at Dunkin’s latest Love Island campaign or Taco Bell having a ‘Brat Summer. ’  These brands have set a benchmark by turning everyday products or services into something innovative and memorable. Whether ‘Brat’ or ‘'Demure’, SAP Emarsys asks the question, what does it take for brands to extend the initial loyalty ignited by fast-moving social trends into long-term true loyalty? “It’s clear that consumers today, not just Gen Z, expect more than ‘business-as-usual’— they want meaningful...

---

### A summer of loyalty: Euros fans set to outspend Olympics consumers by 42%

> Euros football fans are set to outspend Olympics consumers by 42%, new research finds.

- Published: 2024-07-09
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/a-summer-of-loyalty-euros-fans-set-to-outspend-olympics-consumers-by-42/
- Translation Priorities: Optional

Notable spending difference between football and athletics fans despite common ground on brand loyalty and customer rewards, new research finds London, 9 July, 2024 — Amidst an incredible summer of sport, new research by omnichannel marketing expert SAP Emarsys Customer Engagement reveals that football fans surveyed are set to spend almost one and a half times as much as Olympics fans – amidst a wider study of how loyalty underpins consumer spending. The research, surveying over 2,000 UK consumers as part of SAP Emarsys’ upcoming annual Customer Loyalty Index, finds that shoppers surveyed who are loyal to a football club will spend an average of £118 on watching the Euros. That’s compared to the £83 spent on the Olympics by those following the action this summer – meaning that football fans will, on average, spend 42% more per head. This spending is in stark contrast to many sports fans’ usual retail habits, where many are cost-conscious enough to abandon their brand of choice in pursuit of better value. 66% of football fans surveyed and 67% of Olympics fans having switched brands due to cost considerations; 67% and 68% respectively will typically replace a purchase if a cheaper product is available. Indeed, it seems that both sets of fans have similar feelings – and similar behaviours – when it comes to brand loyalty and navigating their summer spending: Around half of both football (48%) and Olympic (51%) fans surveyed expect reduced prices or better deals in exchange for their loyalty. Both sets...

---

### Loyalty management platform Annex Cloud achieves SAP Endorsed Status

> SAP Emarsys’ integration with Annex Cloud empowers brands to build deeper customer connections as research highlights shifts in loyalty

- Published: 2024-06-25
- Modified: 2025-01-10
- URL: https://emarsystest.com/press-release/loyalty-management-platform-annex-cloud-achieves-sap-endorsed-status/
- Translation Priorities: Optional

SAP Emarsys’ integration with Annex Cloud is empowering brands to build deeper customer relationships as research highlights shifts in consumer loyalty Indianapolis – June 25, 2024 Annex Cloud’s enterprise-level Loyalty Experience Platform, which transforms customer loyalty experiences for global businesses, is now an SAP Endorsed App, available for online purchase via the SAP® Store. With SAP Emarsys Customer Loyalty research highlighting the shifting sands of loyalty in the USA, brands must work smarter to build long-lasting, true brand affinity. The insight suggests that 21% of consumers think retailers and brands need to do more to maintain their loyalty, and 26% claim they now prioritize cost over brand loyalty. Yet with 46% of shoppers expecting personalized offers and deals in return for loyalty, there is a clear opportunity for brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs. Addressing the loyalty challenge The integration between the SAP Emarsys customer engagement platform and the Annex Cloud SaaS loyalty management platform is enabling brands to tackle this loyalty challenge. By incentivizing customer interactions to collect rich zero and first party data, it delivers highly personalized, loyalty-driven omnichannel experiences that allow brands like Molton Brown to build deeper customer relationships and grow customer lifetime value. Connecting SAP Emarsys to AnnexCloud’s Saas loyalty experience platform gives the marketer access to enhanced loyalty data for powerful AI-driven customer segmentation capabilities at scale, leveraging data points such as loyalty status, average order value and product affinity. Brands are empowered to serve up...

---

### SAP Emarsys launches connector with VTEX to revolutionize ecommerce

> The SAP Emarsys and VTEX connector is empowering retailers like Levi’s Brazil with data-driven customer experience strategies

- Published: 2024-06-24
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-emarsys-launches-connector-with-vtex-to-revolutionize-ecommerce/
- Translation Priorities: Optional

The SAP Emarsys and VTEX connector, built by Driven. CX, is empowering retailers like Levi’s Brazil with data-driven customer experience strategies Indianapolis – 24 June 2024 – Creating a highly personalized, omnichannel experience is no longer a choice for brands; it's what customers demand, with 75% of global consumers expecting personalization in marketing communications.  To enable retailers to meet this growing demand, SAP Emarsys, a leading customer engagement platform, and VTEX, an enterprise digital commerce platform are launching a new connector between their platforms to aid retailers in connecting data from across the enterprise. Combining the advanced marketing automation of SAP Emarsys with the agile and scalable commerce capabilities of VTEX, enables brands to increase revenue by delivering a more efficient, automated and personalized journey for customers. "We know that good data is the key to creating highly personalized omnichannel experiences, and this new connector with VTEX allows enterprise brands to more easily integrate and utilize the valuable first-party data from all touchpoints along their customers’ journey,” said Pablo Cáceres, Regional Revenue Lead at SAP Emarsys. New capabilities within the SAP Emarsys and VTEX connector include: Brands are now able to integrate orders, catalogs and customers in a simple, robust and parameterizable way. Leverage deep customer insights and data, such as, browsing, purchase history and product and category interest to drive personalized engagements, while increasing customer loyalty and lifetime value. 45% of global consumers expect personalized offers in exchange for loyalty to a brand and the new connector is already empowering retailers...

---

### SAP Emarsys introduces new generative AI capabilities in June Product Release

> SAP Emarsys announces the June Product Release, introducing a host of omnichannel additions, enterprise enhancements and AI-infused features

- Published: 2024-06-12
- Modified: 2025-01-10
- URL: https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/
- Translation Priorities: Optional

Upgrades build on platform’s AI heritage to advance generative AI capabilities, as marketers declare AI essential to increasing customer engagement    Indianapolis, June 12, 2024 – SAP Emarsys Customer Engagement today announces its June 2024 product release, featuring a host of omnichannel additions, enterprise enhancements and AI-infused features that build on the platform’s long-standing heritage in artificial intelligence – and reflect a new study that shows AI is one of the most powerful streamlining tools available to marketers.   The latest research from SAP Emarsys, surveying over 250 marketers and 2,000 consumers in the United States, has found most marketers (88%) see AI as essential to increasing customer engagement. Similarly, 61% of shoppers support further integration of AI into their retail experiences. Marketers leveraging AI are reaping the benefits, with 78% experiencing an increase in customer engagement, and three-fourths (75%) reporting a boost in customer loyalty. As a result, marketers (72%) are increasing their AI investments to continue driving customer engagement.   With that in mind, the updates reflect the desire and urgency of marketers to use AI to supercharge personalized campaigns and productivity, strengthening the platform’s AI features and functions, and enabling marketers to benefit from the time-saving powers of generative AI: AI Subject Line Generator. Powered by OpenAI’s ChatGPT-4, SAP Emarsys’ Subject Line Generator is set for General Availability in July. It enables marketers to generate unique, context-specific subject lines that factor in language preferences, natural language prompts, and the desired level of creativity — all directly within...

---

### SAP Emarsys and FCamara collaborate to boost digital marketing in Portugal 

> FCamara established a partnership with SAP Emarsys, the leading cloud-based, customer engagement platform, to transform digital marketing!

- Published: 2024-05-16
- Modified: 2025-01-10
- URL: https://emarsystest.com/press-release/sap-emarsys-and-fcamara-collaborate-to-boost-digital-marketing-in-portugal/
- Translation Priorities: Optional

SAP Emarsys' platform executes intelligent omnichannel campaigns for customer segments at scale, to turn marketing strategies into revenue   FCamara, a Brazilian multinational specializing in projects and consultancy for digital transformation, has established a partnership with SAP Emarsys, the leading cloud-based, customer engagement platform, to empower businesses to address the growing need for personalized omnichannel marketing strategies. This collaboration aims to strengthen FCamara's position as a digital solutions provider in Portugal, offering clients an integrated and holistic approach to digital marketing and customer experience.   The partnership between these two companies comes as a response to the challenges faced by marketing professionals in an increasingly competitive environment. SAP Emarsys, renowned for giving marketers the ability to be creative and build engagement using centralized customer data and insight, aligns perfectly with FCamara's vision of using technology to create business value.   FCamara is responsible for integrating the SAP Emarsys solution into the Portuguese market, enabling marketing professionals to create personalized journeys, drive relevant offers and identify purchasing opportunities more efficiently.   This customer engagement platform makes it possible to offer AI-leveraged personalized engagement in real time and on a large scale to increase customer retention and loyalty. By adopting this platform, FCamara believes it is possible to leverage revenues in current businesses and increase the operational efficiency of companies in their commercial activity.   For Paulo Felix, Business Development Director at FCamara Europe, "we are the first partner in Portugal to join SAP Emarsys. Our aim is to capitalize on FCamara's expertise in implementing and integrating...

---

### SAP Emarsys and Infosys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences for Clients

> Infosys and SAP Emarsys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences and to Help Drive Revenue Growth

- Published: 2024-05-15
- Modified: 2025-01-10
- URL: https://emarsystest.com/press-release/sap-emarsys-and-infosys-collaborate-to-deliver-enhanced-personalized-omnichannel-experiences/
- Translation Priorities: Optional

To help organizations drive revenue growth and enhance customer experience by leveraging Infosys Cobalt and Infosys Topaz London, May 15, 2024: Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it is collaborating with SAP Emarsys, a cloud-based, omnichannel customer engagement platform, to empower businesses to address the growing need for omnichannel customer engagement. The collaboration will help enterprises create high impact marketing campaigns to boost revenue growth and customer experience by leveraging SAP Emarsys’ customer engagement platform and Infosys Cobalt, a set of services, solutions, and platforms for enterprises to accelerate their cloud journey. Through this collaboration enterprises will be able to orchestrate complex industry-specific cross-channel marketing campaigns, reach customers in real-time, and drive customer loyalty through personalization. By harnessing AI capabilities of the platform and Infosys Topaz, an AI-first set of services, solutions and platforms using generative AI technologies, businesses can unlock the value of data from across organizational silos to enable data driven insights and predictive analytics to boost revenue growth. Additionally, the synergy between Infosys and SAP Emarsys will enable clients to get a 360-degree view of campaigns and blend digital channels with in-store experiences to create seamless customer experiences for an immersive and interactive brand experience. Aaron Bradley, Vice President Experience, Technology & GTM Innovation at Wella Company, commented, “We are pleased to be working with Infosys to create a superior, agile, and scalable digital capability using SAP Emarsys to blend digital channels. This collaboration with Infosys has helped to accelerate...

---

### SAP Emarsys announces AI Product Finder, as demand for AI-powered retail booms 

- Published: 2024-05-09
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-booms/
- Translation Priorities: Optional

New research finds a massive 91% of UAE shoppers say AI has improved their retail experiences   Dubai, UAE, May 9, 2024 – SAP Emarsys today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences. The new Product Finder was previewed this week at the SAP Emarsys Power to the Marketer event at Josette, and comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 91% of UAE shoppers think artificial intelligence has improved their retail experiences.    With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.     The new research, which surveyed 2,000 consumers and 150 marketers in the United Arab Emirates, found that 44% of consumers believe AI has made shopping easier. Nearly a third (28%) also feel that AI is helping to make their retail experiences more personal, while 45% say AI helps them to find new products.    As a result of these benefits, 85% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand.      But it’s not just shoppers who benefit. The UAE is one of the fastest-growing digital markets globally, with rapid investments in technologies like artificial intelligence fuelling innovation. This is reflected by over three quarters of UAE marketers (78%) having increased their investment...

---

### Football fans are more loyal shoppers, but can’t be bought 

> New SAP Emarsys research explores fan loyalty, and what retailers can learn from FC Bayern one of the world’s most popular football clubs.

- Published: 2024-05-08
- Modified: 2025-01-10
- URL: https://emarsystest.com/press-release/football-fans-are-more-loyal-shoppers-but-cant-be-bought/
- Translation Priorities: Optional

New SAP Emarsys research explores fan loyalty, and what retailers can learn from the world’s most popular football clubs  London, May 08, 2024 — New data shows football fan loyalty extends beyond the pitch, with football supporters typically 11% more loyal to brands and retailers than non-football fans. That’s according to a major new study from customer engagement platform SAP Emarsys.   The research, which includes data from over 5,000 football fans worldwide, explores the power of fan loyalty in marketing and was commissioned to highlight the ongoing partnership with SAP Emarsys customer, FC Bayern.   The new data shows that football fans are not only more loyal, but also stay loyal for longer, with 55% continuing to support retailers after sales end, compared to just 39% of non-fans. Football supporters are also more likely to splash out on gifts, with the average fan spending £90 more on Christmas presents last year.   Despite being more loyal, SAP Emarsys’ data also shows that football fans are less persuaded by discounts and rewards (46% vs 52%) making them a difficult crowd for marketers to reach through traditional loyalty tactics. Previous SAP Emarsys research indicates that 60% of UK consumers like the option to communicate with brands via different platforms, highlighting the importance of an omnichannel approach if clubs are to meet expectations.   Rather than financial incentives, football fans are more likely to stay loyal to brands with a strong heritage (31% vs 27%) and ethical values (30% vs 26%) In fact, a brand’s heritage...

---

### SAP Emarsys announces AI Product Finder, as demand for AI-powered retail reaches a new high 

> New research finds 64% of US shoppers say AI has improved their shopping experience, meanwhile SAP Emarsys announces new AI features!

- Published: 2024-04-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-reaches-a-new-high/
- Translation Priorities: Optional

New research finds 64% of US shoppers say AI has improved their retail experiences — A 25% rise in positive sentiment from 2023  Indianapolis, April 10th, 2024 – SAP Emarsys today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences. The new Product Finder comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 64% of shoppers think artificial intelligence has improved their retail experiences – up from 51% in 2023.   With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.   The new research, which surveyed over 2,000 US consumers and 250 marketers in the USA, found that 35% of consumers believe AI has made shopping easier (up from 32% in 2023). Nearly a third (31%) also feel that AI is helping to make their retail experiences more personal (up from 27%), while 35% say AI helps them to find new products (up from 33%).    As a result of these benefits, 61% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand.    But it’s not just shoppers who benefit. Nearly three quarters of US marketers (72%) have increased their investment in artificial intelligence in 2024. Of these, 78% attribute a boost in customer engagement to AI,...

---

### Half of shoppers desire more sustainable returns 

> SAP Emarsys' latest research reveals more than half of US shoppers (55%) are more loyal to brands that have sustainable returns processes.

- Published: 2024-03-14
- Modified: 2024-03-13
- URL: https://emarsystest.com/press-release/half-of-shoppers-desire-more-sustainable-returns/
- Translation Priorities: Optional

Research from SAP Emarsys reveals that the environmental impact of retail returns is a top concern for green-minded consumers  Indianapolis, March 14, 2024 – One in two Americans (51%) want more sustainable retail returns, according to the latest research by SAP Emarsys Customer Engagement, which surveyed over 2,000 consumers in the United States.   The research, which launches at Shoptalk in Las Vegas, found that consumers are favoring brands with eco-friendly practices. More than half of US shoppers (55%) are more loyal to brands that have sustainable returns processes.    Sustainability is even more important to younger shoppers. One in three Gen Z shoppers (33%) view sustainability as the most important consideration when making purchases, even more than price.    With returns on the rise, retailers can reduce the environmental impact of returns by using less packaging and recycling returned items. In fact, most US consumers are embracing the circular economy, with 53% agreeing that retailers should re-sell returned items at a lower price. 56% would like to see retailers accept returns at local depots.   "Sustainability has become a key consideration for consumers when deciding where to shop,” said Kelsey Jones, Global Head of Product Marketing at SAP Emarsys. “Retailers must prioritize more sustainable operations and taking steps to reduce the environmental impact of returns is a good starting point. ”   “The key is identifying the root of the problem – why are customers returning items in the first place? Leveraging AI-powered personalization, retailers can learn from customer data to transform customer experiences and...

---

### SAP Emarsys announces new omnichannel capabilities in February 2024 product update release 

> SAP Emarsys latest product update brings a host of new features for marketers looking to build, launch and scale personalized omnichannel strategies

- Published: 2024-02-29
- Modified: 2025-01-10
- URL: https://emarsystest.com/press-release/sap-emarsys-announces-new-omnichannel-capabilities-in-february-2024-product-update-release/
- Translation Priorities: Optional

Latest product update brings a host of new features for marketers looking to build, launch and scale personalized, omnichannel customer engagement  Indianapolis, US – February 29th, 2024 – SAP Emarsys Customer Engagement, the market leader in omnichannel customer engagement, today announces its February 2024 product update – a suite of significant updates to help marketers build and execute successful AI-driven omnichannel campaigns.   Delivering greater functionality, seamless integration, and unparalleled performance through investments in omnichannel innovation, scalable infrastructure, and generative AI, the update focuses on three elements:  Omnichannel Excellence: In digital advertising, a pilot integration with LinkedIn allows brands to tap into LinkedIn's network of over 1bn users, enabling marketers to engage new buying audiences with personalized ads while offering seamless lead acquisition and real-time contact import​​. Furthermore, the SMS platform now supports customized URLs, enabling the use of branded domains in SMS campaigns to enhance customer recognition and engagement​​. Beyond that, SAP Emarsys’ Mobile Wallet feature, launched last year, has now been upgraded to allow post-launch modifications and the addition of an expiry date feature, giving marketers more control and creating a sense of urgency for customers​​. Marketer Intelligence: SAP Emarsys users will be able to take advantage of generative AI through Emarsys’ AI Subject Line Generator. The feature continues in an open pilot phase, enabling marketers to automate the inclusion of instant, bespoke subjects in their communications and customer engagements.   Furthermore, marketers can benefit from robust Event Monitoring, which provides a comprehensive breakdown of customer events. With this tool, marketers...

---

### SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization 

- Published: 2024-02-13
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-emarsys-integrates-enterprise-loyalty-for-supercharged-personalization/
- Translation Priorities: Optional

New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs.    Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a leading customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivize customer interactions and deliver highly personalized, loyalty-driven omnichannel experiences that grow customer lifetime value.   The SAP Emarsys Customer Engagement Platform executes intelligent omnichannel campaigns to customer segments at scale to turn marketing strategies into revenue. The Annex Cloud Loyalty Experience Platform specializes in omnichannel incentivization for transactional, social, and behavioral loyalty activities in exchange for personalized rewards, adding robust technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Customer Engagement Platform.    The SAP Emarsys and Annex Cloud integrated solution manages promotions, tracks customers, scores behaviors, and delivers personalized experiences to collect richer, more relevant zero- and first-party data. Together, they offer a seamless solution that empowers marketers at brands like Molton Brown to:  Build loyalty programs to fit unique business needs: From global to regional variations, spanning multiple languages, currencies, brands or even including partners.   Track and incentivize customer actions: Online, in-store and across all channels.   Automate personalized communications: Delivering loyalty messages and offers that increase average order values, purchase frequency and customer lifetime value.   Improve customer data intelligence: Integrate loyalty data and AI-driven insights across business systems for informed decision-making.   Measure program effectiveness: Continuously optimize...

---

### Unrequited love: A quarter of Gen Z shoppers secretly return Valentine’s Day gifts  

- Published: 2024-02-07
- Modified: 2024-02-07
- URL: https://emarsystest.com/press-release/unrequited-love-a-quarter-of-gen-z-shoppers-secretly-return-valentines-day-gifts/
- Translation Priorities: Optional

Indianapolis, Feb. 7, 2024 – One in four Gen Zers (26%) will secretly return gifts from their loved ones this Valentine’s Day, according to the latest Valentine’s Day returns data from SAP Emarsys Customer Engagement.    Researching over 2,000 consumers across the United States, SAP Emarsys found that Gen Z (ages 16-24) are almost twice as likely to return Valentine’s Day gifts as Gen X (ages 45-54), and five times as likely as baby boomers (ages 55 and over). Men are also more likely than women to return gifts without telling their partners.   And it’s not just Valentine’s Day. Nearly one-third of Gen Zers (32%) have secretly returned the gifts they received at Christmas. However, not every gift goes back to the store. According to the data, almost half of Gen Zers (48%) don’t bother to return items if they cost less than $10-$15, while 43% regift their unwanted items to others.   SAP Emarsys’ data comes at a time when the rate of returns is rising, with most Americans (86%) returning items over the past 12 months.    “Buying the perfect Valentine’s Day present isn’t easy, and retailers need to do everything possible to help shoppers get it right,” said Sara Richter, Chief Marketing Officer at SAP Emarsys. “Personalization is essential, and retailers can leverage AI to recommend gift ideas that help shoppers find the perfect gift for their loved ones. If retailers can help shoppers get it right first time, they’ll not only see revenue gains, but also save time and effort...

---

### 72% of shoppers stay loyal to retailers that offer free returns 

- Published: 2024-01-11
- Modified: 2024-01-11
- URL: https://emarsystest.com/press-release/72-of-shoppers-stay-loyal-to-retailers-that-offer-free-returns/
- Translation Priorities: Optional

Research from SAP Emarsys Customer Engagement examines the future of shopping and how retailers can limit returns without damaging loyalty Indianapolis, US, January 11, 2024 – Nearly three quarters of US shoppers (72%) show greater loyalty to retailers that provide free returns. That’s according to the latest research by SAP Emarsys Customer Engagement, which surveyed over 2,000 shoppers in the United States. The research, which launches at this year’s NRF retail tradeshow, found that 88% of US consumers have stopped shopping with a retailer because of a paid returns policy being introduced, while over half (54%) actively avoid retailers that charge to return items. SAP Emarsys data found the rate of returns continues to climb, with 84% of shoppers returning items over the last 12 months. However, not all these returns are genuine, with nearly a quarter (23%) of consumers admitting to ‘wardrobing’ — a phenomenon where consumers buy items with the sole intention of returning them. A common example of ‘wardrobing’ is shoppers buying the same product in multiple sizes when unsure of the fit. To address this, many retailers have started charging a returns fee. However, the SAP Emarsys research suggests this is causing shoppers to switch, with 49% being less loyal to brands that charge for returns. Additionally, 54% of customers say they prefer not to return items, and 60% want retailers to “get it right the first time,” indicating over half of US consumers do not want to deal with returns. “With brands losing money from...

---

### Making “Marked Down” Meaningful: SAP Emarsys Reveals 9% Increase In Black Friday Weekend Customer Engagements 

- Published: 2023-11-28
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/making-marked-down-meaningful-sap-emarsys-reveals-9-increase-in-black-friday-weekend-customer-engagements/
- Translation Priorities: Optional

Increase in web push, SMS, in-app and email engagement for the leading omnichannel customer engagement platform highlights importance of omnichannel, personalization and data-driven campaigns  The SAP Emarsys Customer Loyalty Index showed a 36% decline in Incentivized Loyalty in the US, meaning retailers must offer value beyond deals and discounts to bring buyers back Indianapolis, US, November 28 2023 – Analysis by omnichannel engagement expert SAP Emarsys Customer Engagement has revealed a 9% year-on-year increase in customer engagements delivered over the Black Friday weekend. Interrogation of the billions of messages powered by the platform between November 24 – 27 has shown a prominent increase in web push, SMS, in-app and email engagements: Web Push – 74% increase SMS – 35% increase In-App – 15% increase Email – 10% increase The 9% overall year-on-year increase in engagements follows the platform’s 45% increase in 2022, emphasizing the importance of going omnichannel when it comes to delivering the meaningful engagements capable of cutting through the Black Friday noise. The increase also highlights the need to expand the suite of channels available to marketers – for example, SAP Emarsys’ recent additions of Digital Ads channels like TikTok and Mobile Wallet, bridging the gap between online and offline shopping. 45% of shoppers expect to see personalized offers or discounts in exchange for their loyalty to a brand, and almost half (48%) remain loyal to retailers they buy from on Black Friday even after the sales finish, according to the SAP Emarsys Customer Loyalty Index 2023 (CLI)... .

---

### Black Friday 2023: Consumer Spend to Plummet by 23% Amid Economic Uncertainty

- Published: 2023-11-21
- Modified: 2023-11-21
- URL: https://emarsystest.com/press-release/black-friday-2023-consumer-spend-to-plummet-by-23-amid-economic-uncertainty/
- Translation Priorities: Optional

Average spend per shopper poised to plummet from $441 in 2022 to $339 in 2023 - £89bn as a nation - reflecting the economic challenges faced by households and retailers as discounts lose their effectiveness Significant surge in the number of Americans turning to Black Friday to save the festive season - with the number of people purchasing most of their Christmas gifts on this day predicted to almost skyrocket to 98 million This boom in browsing offers retailers a chance to establish enduring relationships with new customers beyond price, as shoppers express intent to remain loyal to brands they buy from on Black Friday after the sales period New research from the SAP Emarsys Customer Loyalty Index 2023 reveals how US consumers are adapting their shopping habits during challenging times, helping retailers to boost results this Black Friday and beyond Indianapolis, Nov. 20, 2023 – New research from SAP Emarsys reveals that, despite retailers launching their Black Friday campaigns earlier than ever this year, American consumers are bracing for a notable shift in spending habits. The SAP Emarsys Customer Loyalty Index 2023, which conducted research on over 4,000 US consumers, found that the anticipated average spend per shopper on November 24 is poised to plummet by 23%, dropping from $441 in 2022 to $339 this year, reflecting the economic challenges faced by households across the country. This reduction in spending, however, is accompanied by significant surge in the number of Americans planning to make Black Friday their primary shopping...

---

### Mention Me Customer Advocacy Intelligence Platform now an SAP Endorsed App available on SAP Store.

- Published: 2023-11-08
- Modified: 2023-11-08
- URL: https://emarsystest.com/press-release/mention-me-customer-advocacy-intelligence-platform-now-an-sap-endorsed-app-available-on-sap-store/
- Translation Priorities: Optional

Empowering leading ecommerce brands to grow sustainably by harnessing customer advocacy. Mention Me announced today that its Customer Advocacy Intelligence Platform is now an SAP Endorsed App, available for online purchase on SAP® Store. SAP Endorsed Apps are a category of solutions from SAP’s partner ecosystem that help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes. “We are thrilled to bring the power of customer advocacy marketing to the SAP ecosystem,” said Mention Me’s CEO and Co-founder Andy Cockburn. “This is the next natural step in our partnership with SAP and the wider CX ecosystem, and means that even more global ecommerce brands can now leverage the power of customer advocacy to turn their customer base into an unbeatable growth engine. Our AI powered platform can help brands deliver best in class user experiences wherever they are in their buying journey and help drive retention, loyalty and increased acquisition at a much reduced CAC for their businesses. ” SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing and measurements against benchmarks results. Mention Me helps marketing and CX teams discover, nurture and activate their biggest advocates by using unique advocacy data and insights which are then deployed across SAP Emarsys Customer Engagement helping to ensure that every customer touchpoint is optimised to drive further advocacy and growth for the business. This helps drive incremental growth for ecommerce businesses through further enhancing their personalisation capabilities to provide a true competitive advantage... .

---

### SAP Emarsys Enhances Customer Loyalty and Brand Advocacy in October 2023 Product Update

- Published: 2023-10-25
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/sap-emarsys-enhances-customer-loyalty-and-brand-advocacy-in-october-2023-product-update/
- Translation Priorities: Optional

SAP Emarsys, the leading omnichannel customer engagement platform, has announced its October 2023 product update, featuring a host of new features and improvements across web, email, and digital ads channels. These enhancements are complemented by additional reporting and analytics functionalities, enabling businesses to gain valuable insights into campaign profitability. By providing tools to effectively connect with audiences and foster greater brand advocacy, these updates enable marketers to deliver more personalized omnichannel experiences that enhance customer loyalty. Three Channel Updates are set to showcase the power of scaling omnichannel personalization. The integration of a new channel - TikTok - for Digital Ads offers marketers a unique opportunity to tap into TikTok's vast user base, expand their brand's social reach, and accelerate results. The introduction of Content Blocks for the Web Channel streamlines content customization. And finally, the innovative Customer Segmentation via SMS means this update is set to redefine customer engagement. These features are designed to empower businesses in extending their reach, enhancing content management, and delivering personalized experiences, ultimately strengthening connections with customers to drive true loyalty. 1) TikTok: New Channel for Digital Ads A significant update in this release is the integration of a new channel, TikTok, for Digital Ads. This new feature allows digital marketers to extend their social reach on a large scale, enabling the creation, synchronization, and expansion of audiences across TikTok's 1. 06 billion active users. 2) Content Blocks for Web Channel This innovative feature empowers marketers to efficiently create and customize content blocks, ensuring both...

---

### Loyalty Landslide: US Consumers Demand More as Brand Loyalty Declines

- Published: 2023-10-17
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/loyalty-landslide-us-consumers-demand-more-as-brand-loyalty-declines/
- Translation Priorities: Optional

The SAP Emarsys Customer Loyalty Index 2023 reveals that US brand loyalty is falling fastest globally Empowering loyalty through value exchange: Americans are saying no to handing over dollars and data without something in return Indianapolis, US, October 17, 2023 – The shifting tides of the US economy, the dynamic digital retail landscape and evolving consumer preferences are triggering seismic changes in brand loyalty. SAP Emarsys – a global leader in customer engagement for companies such as Gibson, Puma and Pizza Hut – unveiled its findings from the 2023 Customer Loyalty Index, a comprehensive study surveying more than 10,000 individuals worldwide, with over 4,000 in the US. The report provides an in-depth perspective on how consumers are engaging with brands and their ever-evolving patterns of loyalty. In a year marked by global loyalty erosion, the US experienced a 14% decline in customer loyalty, that is those who are loyal to one brand or more, plunging from 79% in 2022 to 68% in 2023. Among the five loyalty types defined by the SAP Emarsys Customer Loyalty Index, for the third year in a row, the majority (49%) of consumers fall under incentivized loyalty. However, incentivized loyalty, has plummeted 36% from 76% to 49%. Brand Loyalty Hasn’t Disappeared – It Has Evolved The decline in those attracted by incentivized loyalty in 2023, may seem contradictory, but incentivized loyalty depends on the suspension of normal prices. Incentivized loyalty is fleeting, and while 49% of Americans expect regular discounts, loyalty points and incentives, 59%...

---

### Tekmovil Redefines Business Approach With SAP Emarsys   

- Published: 2023-09-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/tekmovil-redefines-business-approach-with-sap-emarsys/
- Translation Priorities: Optional

 Company shifts focus to building community and customer loyalty through reimagined strategy Today, omnichannel customer engagement platform SAP Emarsys announced its partnership with Tekmovil, an innovative mobile technology distribution company that represents major telecommunications providers in online and physical locations across the U. S. and Latin America. Working with major names like Xiaomi, Samsung, Nokia, Bang & Olufsen, T-Mobile for America Móvil, and others, Tekmovil brings phones and adjacent technologies to customers directly. Reaching more than 2. 5 million users over the last three years, Tekmovil saw a need to redefine their key performance indicators (KPIs) to match their rapid growth and improve relationships with customers to keep them coming back. “Consumers might not identify personalization in a marketing campaign, but they certainly notice when communications are timely or totally off base,” said Cristian Serrano, E-Commerce General Manager at Tekmovil. “Success is more than sales, which should be the consequence of our marketing approach – not the primary objective. We wanted to cultivate communities, create experiences, and build customer loyalty from the ground up. ” In this pursuit, Tekmovil needed a partner who could support their strategic vision, help them enhance their business and identify the right KPIs. SAP Emarsys gave the company the ability to bring marketing activities into one central source, providing faster service, and enhancing their team’s time investment so they could focus on the most impactful tasks that drive a positive customer experience. Through this reimagining of KPIs and working with SAP Emarsys, Tekmovil’s customer repurchase rates skyrocketed from...

---

### SAP Recognized as a Leader in IDC MarketScape for Omni-Channel Marketing for B2C Enterprises

- Published: 2023-09-26
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/sap-recognized-as-a-leader-in-idc-marketscape-for-omni-channel-marketing-for-b2c-enterprises/
- Translation Priorities: Optional

Marking a significant recognition as over three quarters (77%) of shoppers in the US say they prefer brands that offer personalized recommendations Indianapolis, US, September 26, 2023 - SAP has been named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment. SAP Emarsys Customer Engagement is a purpose-built omni-channel tool designed for marketers seeking to drive customer loyalty and create, launch, and scale personalized, cross-channel campaigns with ease. PUMA, Wella, Adidas Runtastic, Pizza Hut, Babbel, Salling Group and Gibson are just some of the brands on SAP Emarsys’ customer list. The platform offers robust features including advanced segmentation, campaign automation, centralized customer profile management and more to ensure the optimization of CX. Strengths of SAP Emarsys identified in the report from IDC MarketScape include: “Post acquisition, SAP Emarsys gained the support of SAP, and customers benefit from this: ‘SAP Emarsys has been relatively unencumbered by the SAP acquisition... if anything, it has provided additional clout’, commented one customer. ” “Leveraging its rich corporate knowledge base, SAP Emarsys can add an experience-informed industry lens on top of its agnostic solution. ” Commenting on this achievement, SAP Emarsys CMO Sara Richter said, "We are thrilled to be recognized as a Leader in the IDC MarketScape for Omni-Channel Marketing Platforms for B2C Enterprises. We believe this accolade demonstrates our dedication to providing enterprise marketers with the tools they need to deliver exceptional personalized customer experience, while saving time and driving lifetime customer value. ” SAP Emarsys Customer Engagement can seamlessly...

---

### New AI images show the future of US retail 

- Published: 2023-09-14
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/new-ai-images-show-the-future-of-us-retail/
- Translation Priorities: Optional

New SAP Emarsys research shows consumers plan to let AI buy their clothes, shop for beauty products and even pick their meals. As brought to life in these weird and wonderful AI-generated images  SAP Emarsys has released a series of eye-opening pictures providing a glimpse into the future of US retail. The pictures, which were generated using AI, bring to life the results of a new consumer study, exploring how shoppers will browse and buy with AI in future.   The study, which surveyed over 4,000 US consumers explored the level of trust that shoppers are placing in AI, both online and on the high street.   Key findings include:  Almost one fifth of Americans (18%) would be open to letting AI define their fashion choices, deciding what looks best and purchasing clothing items on their behalf  More than a quarter (26%) want to use AI to shop for groceries, suggesting items that are running low in the kitchen  16% would go as far as to allow AI to select their meals for them, deciding not just what to buy and eat, but when to eat it.   18% would allow AI to guide their reading choices, making automated selections of new books to read  A quarter of US shoppers (25%) would be willing to let AI automatically select the best beauty products for them  Over a quarter (26%) would trust AI to curate and manage their morning skincare routines  Using generative AI platform Midjourney, SAP Emarsys has produced a series of images...

---

### SAP Named a Leader for the Fifth Time in 2023 Gartner® Magic Quadrant™ for Personalization Engines for SAP Emarsys Platform 

- Published: 2023-09-13
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-named-a-leader-for-the-fifth-time-in-2023-gartner-magic-quadrant-for-personalization-engines-for-emarsys-platform/
- Translation Priorities: Optional

66% US consumers say that they are more likely to purchase from a brand that has personalized recommendations*  Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that SAP has been positioned by Gartner® as a Leader in the 2023 “Magic Quadrant™ for Personalization Engines”*, for the SAP® Emarsys® Customer Engagement Platform.    According to the 2023 Gartner® Magic Quadrant™ for Personalization Engines, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, building consideration, and boosting conversions. ”  Triggering includes the native ability to set up, trigger and measure personalized experiences, such as location-triggered or event-triggered messaging. This occurs across channels for a given individual through an interface targeted at and used by marketers.   SAP Emarsys’ journey builder feature creates automated personalized journeys across web, email and mobile channels, helping enterprise customers such as PUMA, Adidas Runtastic and Pizza Hut achieve omnichannel excellence, driving activation such as data capture, loyalty, and push message.   AI-driven segmentation, content selection, channel execution, and timing are at the heart of delivering true 1-to-1 personalization, resulting in incremental revenue growth within days.    Sara Richter, SAP Emarsys CMO commented, “Today’s customers demand a seamless omnichannel approach. I believe SAP’s recognition as a Leader for its Emarsys's platform within the Personalization Engine Magic Quadrant for the fifth year in a row, shows our ongoing commitment to empowering enterprise marketers to deliver personalized customer experiences while driving loyalty and lifetime value. ” 

---

### SAP Emarsys Supercharges Partner Ecosystem for the Ultimate Customer Experience

- Published: 2023-08-29
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/sap-emarsys-supercharges-partner-ecosystem-for-the-ultimate-customer-experience/
- Translation Priorities: Optional

With holiday shopping on the horizon, partners make all the difference When it comes to possession of purchasing power, consumers have never been more in control. Today’s savvy shoppers select what, where and how they buy - and are increasingly aware of their authority. In fact, shoppers in 2023 expect to be provided with options that fit their individual needs. New research from SAP Emarsys shows that over two thirds (65%) of Americans like the option to communicate with brands via different platforms, and a further study by the omnichannel customer engagement platform found the average American has four ‘shoppable devices’ in their home. Brands have to deliver on customer expectations while at the same time, producing profitable business outcomes. It’s no easy feat, leading to a complex, diverse and ever-changing marketing landscape. To empower brands and marketers to excel in an ever-evolving e-commerce environment, SAP Emarsys, has unveiled its revolutionary partner ecosystem. The SAP Emarsys Partner Connect Ecosystem offers expanded access to proven and pre-integrated solutions from market-leading technology and expert solution partners - equipping brands with the capability to create marketing and commerce experiences that attract and advance authentic relationships with customers. Enhancements to the SAP Emarsys Partner Connect portal are set to benefit partners, customers and prospects. For prospects and customers, new updates make it easier to expand their omnichannel customer engagement capabilities with trusted partners, tools, and resources. This model allows marketers the time and agility that is required to deliver excellent experiences for their own...

---

### UncertAInty: US shoppers desire AI-driven retail experiences but are wary of its use, research finds 

- Published: 2023-08-22
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/uncertainty-us-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use-research-finds/
- Translation Priorities: Optional

Consumers want to benefit from convenience and value of AI, but assumptions and fears remain – putting the onus on retailers to educate their audience   Just half (51%) of shoppers believe that AI is having a positive impact on their retail experiences. Despite this, over three quarters (77%) of shoppers prefer brands that offer personalized recommendations – a common use case for AI in retail.   These findings come from a new study by SAP Emarsys, which surveyed over 4,000 US shoppers. The research suggests a clear conflict between consumer concerns about AI and their desire to reap the real-world benefits of its use - – highlighting an opportunity for retailers to educate and convert loyal customers.   According to the research, almost a quarter (24%) of consumers are worried that AI will negatively impact their shopping experiences, while 86% say they’d rather interact with humans than AI. Interestingly however, less than almost 3 in 10 (27%) can tell the difference between a human and an AI chatbot online.   According to SAP Emarsys’ analysis, this negativity is often because consumers don’t see that AI is behind their best experiences. While shoppers value personalized content, custom recommendations, and speedy checkouts, few realise that AI is behind these advancements.   The research also highlights that many consumers are concerned about the use of data collection for AI, with 63% wanting retailers to strike a better balance between collecting their data and improving their shopping experiences.   SAP Emarsys advises that retailers must educate their customers on...

---

### SAP Emarsys Unveils Innovative New Features and Enhancements in its July 2023 Release 

- Published: 2023-07-27
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/sap-emarsys-unveils-innovative-new-features-and-enhancements-in-its-july-2023-release/
- Translation Priorities: Optional

Omnichannel customer engagement platform SAP Emarsys today announces the release of its July 2023 update, bringing a host of new and innovative features and enhancements to further empower marketers.   One of the most significant updates is the integration of Mobile Wallet as a new channel on the SAP Emarsys Customer Engagement platform. This feature empowers marketers to launch personalized campaigns using digital wallet passes.   According to SAP Emarsys research, 50% of consumers say there is “no need to carry a physical wallet” now that they have a mobile wallet, as such this channel is becoming a vital touchpoint for connecting with customers. To address this trend, SAP Emarsys’ new Mobile Wallet feature has the potential to transform in-store customer experiences by bridging the digital and physical worlds.    Other notable enhancements introduced in the SAP Emarsys July 2023 Release include Undo/Redo Action in the VCE Campaign Editor, support for multiple environments in Account Switcher, and enhanced reporting and analytics capabilities including Audience Reporting.   The update also introduces new platform capabilities like local storage-based tracking for more resilient user interaction data on web to generate relevant product and content recommendations and an API to integrate preferred SMS vendors into SAP Emarsys services.   In exciting news for digital marketers, SAP Emarsys has also shared a sneak peek into the future integration of TikTok with its Digital Ads network. This move is set to leverage TikTok's vast user base for expanded reach and engagement.   Furthermore, the release heralds new integrations and connectors for enhanced...

---

### Common cents sees almost half of US consumers ditch their physical wallet for their phone 

- Published: 2023-06-07
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/common-cents-sees-almost-half-of-us-consumers-ditch-their-physical-wallet-for-their-phone/
- Translation Priorities: Optional

Generational attitudes towards wallets reflects growing preference for agility, organization, speed of digital version  Wednesday  June 7th, 2023 - Indianapolis, US – Almost half* of US shoppers (48%) say they no longer need a physical wallet; swapping it for a digital wallet on their phone. That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet.   The study of over 4,000 US consumers suggests that the adoption of the mobile wallet is a cross-generational event, with uptake ranging from 44% (for 18-24s) to 55% (for 34-45s). The good news for retailers looking to engage the over 55s is that this generation has embraced the digital wallet, with less than a third (32%) of those who make purchases via their mobile wallet still carrying their physical wallet. Overall, 96% of consumers are using a mobile wallet-based loyalty program in some capacity.   Key cited benefits for those who purchase items using digital discounts or coupons include the speed of purchase compared to paper counterparts (49%); the ease with which you can check your savings (48%); and keeping discount codes organized (40%).   With more than three quarters (77%) of consumers comfortable using digital coupons/vouchers, and 71% for digital loyalty cards, it is more important than ever, as the technology continues to grow in adoption, that retailers make it easy for consumers to access their brand via the Mobile Wallet.   For those that don’t yet use mobile loyalty cards, the #1 reason is that...

---

### SAP Emarsys Introduces Mobile Wallet for Personalized Customer Loyalty Experience

- Published: 2023-06-07
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-emarsys-introduces-mobile-wallet-for-personalized-customer-loyalty-experience/
- Translation Priorities: Optional

From online to offline, native functionality empowers marketers to expand channel mix, engage customers anywhere, and connect personalized experiences to drive loyalty Today, at its Power To The Marketer Festival 2023, SAP Emarsys announced a new channel, Mobile Wallet, to expand its suite of omnichannel capabilities that empower brands to engage with customers anywhere. The new channel offering lets marketers harness Google and Apple Wallets already in use by tens of millions of people worldwide, to deliver personalized vouchers, coupons, and loyalty cards to customers – with or without that brand’s app. SAP Emarsys is launching Mobile Wallet to empower marketers to stay ahead of consumer expectations. The cost-of-living crisis has made it more imperative than ever for brands to be competitive. The importance of winning that all-important true loyalty is proven by recent SAP Emarsys research* which found three out of five customers will stay loyal to a brand if they’re offered regular incentives, discounts, and rewards. However, when brands lose a customer due to cost considerations, the research found 80% will return to that brand once they can afford it if that retailer continues to communicate in the right way. And since 76% of global consumers researched demanded personalized marketing communications from brands, that means getting to know those customers. This makes the Mobile Wallet an essential solution for staying connected with both active and non-active customers who are reminded of the brand with offers personalized to their interests every time they use it. In the struggle for...

---

### That personal touch: Tiendamia turns to SAP Emarsys for customer retention, personalization

- Published: 2023-06-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/that-personal-touch-tiendamia-turns-to-emarsys-for-customer-retention-personalization/
- Translation Priorities: Optional

Omnichannel engagement platform SAP Emarsys today announces its partnership with Tiendamia, the Uruguayan born cross-border trade ecommerce platform with headquarters in Miami, USA. SAP Emarsys will provide the automation, personalization, and marketing outreach technologies required to improve customer retention and offer insight into future customer behaviors. Serving customers across ten LATAM countries, Tiendamia sought a tool capable of scaling its omnichannel communications, while also providing more insight into the customers on the end of any messaging. The platform also needed to be able to offer some prediction features, allowing Tiendamia to improve the recommendations delivered to their customers. SAP Emarsys’ offering won out from a pool of four competitors with Tiendamia selecting the capacity to unify sales, product, and transactional data to understand customer profile and enable 1:1 personalization and orchestrate sophisticated cross-channel campaigns amongst others. The integration is scheduled to complete in Q3 2023. “SAP Emarsys was the most complete solution for us” commented Iral Onetto, Customer Lifecycle Manager, Tiendamia. “The ease of use, the ability to automate and scale in an intelligent manner, and the versatility of the platform were ultimately a real dealmaker for us. ” “As an ecommerce platform, Tiendamia is especially well-placed to understand the value of omnichannel outreach when it comes to caring for their customers”, commented Megan Hostetler, Global Senior Product Marketing Manager, SAP Emarsys.  “By partnering with SAP Emarsys, Tiendamia will be able to deliver personalized communications at scale, surface greater insight into what their customers want, and ruthlessly prioritize their outreach to deliver...

---

### Result! FC Bayern signs SAP Emarsys to score business goals 

- Published: 2023-05-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/result-fc-bayern-signs-sap-emarsys-to-score-business-goals/
- Translation Priorities: Optional

World-famous football club will boost fan engagement through the prowess of the SAP Emarsys platform  Indianapolis, IN, 18 May 2023 —  Today, SAP Emarsys announces its latest customer signing: FC Bayern. As one of the most successful football clubs in the world, FC Bayern understands the importance of their fans in creating a dynamic business. For FC Bayern, fans are the lifeblood of the club – driving the team to play at their best and achieve together. Whether fans are watching from the Allianz Arena or from the other side of the world, FC Bayern wants to deliver its fans the best possible experiences - which is why the iconic club has appointed SAP Emarsys.    The iconic club has partnered with the omnichannel customer engagement platform to provide a "one-fan experience" that engages and rewards supporters around the world.   This partnership enables FC Bayern to centralize and analyze customer data, providing a better understanding of each fan as a unique individual and delivering personalized content across every touchpoint – from online and physical stores to club memberships, stadiums, apps, and magazines – allowing FC Bayern to improve fan experiences and reach them in real-time, no matter where they are in the world, meaning fans will be able to engage with the club in a way like never before.    The SAP Emarsys platform not only enables FC Bayern to better engage with its existing, engaged fanbase – but unlock new potential fans.   “The fans are at the heart of FC Bayern... .

---

### <strong>SAP Emarsys and Liquor Management partner up on loyalty</strong>

- Published: 2023-04-20
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-and-liquor-management-partner-up-on-loyalty/
- Translation Priorities: Optional

SAP Emarsys wins competitive tender to consolidate customer outreach Indianapolis, US 30 March 2023 — omnichannel engagement specialist SAP Emarsys today announces its partnership with Liquor Management, the Floridian alcohol distributor. The agreement with SAP Emarsys replaces a host of bit-part systems, including MailChimp, as a centralized ‘single source of truth’ for customer data and consolidated marketing outreach. SAP Emarsys will dramatically accelerate marketing operations within Liquor Management, including the development and deployment of an all-new loyalty program to reward its customer base. The platform does so by centralizing customer data onto one system, eliminating data siloing and manual extraction processes to provide faster and more accurate customer analytics – as well as an all-in-one omnichannel solution for customer outreach. Prior to the lockdowns beginning in 2020, Liquor Management was something of a community hub in the Tri-State area, with regular events bringing people together around the brand. With the pandemic manifesting such rapid change in customer behavior, and an explosion in ecommerce, the introduction of SAP Emarsys is seen as a means of understanding how to bring that truly loyal group back together, based on their new preferences and interests. The existing infrastructure within Liquor Management wasn’t designed for this purpose. With systems such as IVend not integrated into Shopify, manual exports of data were bleeding valuable time. Sales leads were not categorized in existing systems, either, demanding extra manual time to parse the results. With a single-figures marketing team needing to accommodate a customer base of over 200,000,...

---

### <strong>Un-egg-cited? Quarter of US consumers cut back on Easter spend</strong>

- Published: 2023-04-05
- Modified: 2024-11-21
- URL: https://emarsystest.com/press-release/un-egg-cited-quarter-of-us-consumers-cut-back-on-easter-spend/
- Translation Priorities: Optional

Two in five shoppers will spend just $24 or less due to cost-of-living concerns Indianapolis, US– just 20% of US consumers consider Easter “important”, with almost a quarter (24%) reducing their spend this year, according to the latest consumer spend data from omnichannel engagement platform SAP Emarsys, an SAP company. 41% of us will be spending just $24 or less all-in this weekend, with 51% citing the cost-of-living crisis and inflation as the motivation for cutting back. Indeed, cost was the most important consideration for purchasing items this Easter, with 44% prioritizing price above all else. Chocolates will unsurprisingly make up a third (33%) of all gifts, with flowers, decorations and meals out (all 17%) the next most popular choices. Despite being egged on by in store advertising, most purchases will be online through big online retailers such as Amazon (24%) as well as department stores (21%). “When it comes to family occasions, people don’t feel pressured to spend large amounts as long as they’re sure that the recipient will feel loved,” Megan Hostetler, Global Senior Product Marketing Manager, SAP Emarsys, commented. “It’s a marketplace driven by sentiment above all else. Buyers need to emotionally connect with a gift and will dismiss superficial or unrelated options out of hand. ” “From a brand perspective, the best way to make items stand out emotionally is to recommend them based on an honest, personal understanding of that customer – meaningful personalization at the perfect moment. Only a genuine customer obsession can enable brands...

---

### <strong>Spring into action: SAP Emarsys announces quarterly product release</strong> 

- Published: 2023-03-22
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/spring-into-action-emarsys-announces-quarterly-product-release/
- Translation Priorities: Optional

Focus on mobile, SMS and web push channels, with personalization and loyalty key focuses  March 22 2023, Indianapolis, US – SAP Emarsys has announced the latest quarterly update to its omnichannel customer engagement platform, with more power and greater flexibility to deliver real-time personalization and build brand loyalty is the focus behind many new features and functionality.   As introduced to new and existing customers at Shoptalk 2023, the development of new features has primarily targeted building an even stronger ominichannel solution with enhancements across: mobile, SMS, web push channels, and more:  Web Push Trigger for automation, allowing marketers to automatically trigger web push campaigns through interactions, and engaging with customs based on their behavior and/or custom events in real-time;  Real-time updates to mobile push notifications, enabling marketers to send one update to an existing notification rather than a bevy of now-obsolete ones that could irritate a customer;  Industry specific use cases powered by Mention Me, allowing marketers to activate customer referral program tactics to drive customer advocates and new acquisition SMS partner integration API, letting SAP Emarsys customers use their preferred partner to send personalized texts to customers;  Account Engagement integration with SAP Commerce Cloud (B2B), helping deliver more personalized and profitable experiences for B2B buyers with commerce data. The announcement also introduces a host of new integrations, UI enhancement and platform updates, including new industry specific tactics with new filters for personalization rules, native support for emojis in SAP Emarsys’s VCE editor, new filtering options for marketing segment analysis,...

---

### Point of no return: US shoppers abandoning retailers that charge for sending back goods

- Published: 2023-03-22
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/point-of-no-return-us-shoppers-abandoning-retailers-that-charge-for-sending-back-goods/
- Translation Priorities: Optional

Over a third of Americans have switched from a brand they were loyal towards specifically to avoid paid returns  March 22 2023, Indianapolis, USA – Over a third (34%) of Americans have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys.   The study, released ahead of the Shoptalk retail tradeshow, reveals that 22% of US consumers actively describe the introduction of returns charges as “unfair”; 18% have even thrown away an unwanted item after failing to return it. With 74% of those surveyed relying on returns that aren’t in-person at the store, product lifecycles have become a major issue for customer loyalty in 2023. * Almost half (40%) of shoppers have abandoned a brand they were once loyal to due to the returns window being shortened.    As a result, and with around a quarter (23%) demanding changes to return policies as well as delivery and packaging practices, retailers are rethinking. So far in 2023, a third (32%) of retailers have started to invest in improving their delivery processes. Almost the same proportion (33%) are also investing in more sustainable packaging.   “From discovery, to purchase, to shipping, to receipt both in-store and online, brands risk diminished reputations placing hurdles in front of their customers”, commented Megan Hostetler, Global Senior Product Marketing Manager, SAP Emarsys. “It’s not enough to have the right product at the right price; complete transparency every step of the way, and solutions...

---

### SAP Emarsys Earns Spot on G2’s 2023 Best Software Awards

- Published: 2023-02-21
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2023-best-software-awards/
- Translation Priorities: Optional

February 21 2023, Indianapolis, USA – Omnichannel customer engagement platform SAP Emarsys, an SAP company, today announced it has been named in G2’s 2023 Best Software Awards. SAP Emarsys has ranked #36 in Marketing and Digital Advertising Products, and #45 in Commerce Products.   As the world’s largest and most trusted software marketplace, G2 is visited by 80 million software buyers each year. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.   This is SAP Emarsys’ second consecutive year receiving a G2’s Best Software Award recognition, earning its place this year through its continued development of the omnichannel customer engagement platform. It follows 2022 placements as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers report, and a Leader in the 2022 “Magic Quadrant™ for Personalization Engines. ”  “The SAP Emarsys mission has always been to empower marketers to make a genuinely game-changing impact, no matter their discipline – and our software is the cornerstone of that,” commented Joanna Milliken, CEO, SAP Emarsys. “We see our platform as the field-leader for marketers who want to ruthlessly prioritize their customers above all else.  Recognition by G2 is the latest milestone in that journey. ”  “While G2 publishes the Best Software Awards each year, they’re really awards from customers,” said Sara Rossio, Chief Product Officer at G2. “Representing a vote of confidence from real software users, these awards also spotlight those that have risen to the top among thousands of companies. With 2...

---

### Love hurts: department stores hit hardest by the ‘cost of loyalty’ crisis this Valentine’s Day

- Published: 2023-02-14
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/love-hurts-department-stores-hit-hardest-by-the-cost-of-loyalty-crisis-this-valentines-day/
- Translation Priorities: Optional

Over a third of US consumers no longer loyal to their local department store February 14 2023, Indianapolis, USA – Department stores won’t be feeling the love this Valentine’s Day as an emerging ‘cost of loyalty’ crisis diminishes their customer base, suggests research from omnichannel customer engagement platform SAP Emarsys. The figures suggest a noticeable decline in customer loyalty, with over a third (34%) of department store shoppers less loyal than they were before the cost-of-living crisis. A much smaller dip in loyalty was seen among those who shop with independent stores (22%), e-commerce sites (20%), or pre-loved/charity retailers (7%). * This ‘cost of loyalty’ crisis is expected to impact department stores on Valentine’s Day, with many shoppers putting bargains ahead of brand loyalty. One in three US consumers (31%) plan to limit their Valentine’s spending to less than £50 due to the crisis. ** This shift reflects a wider pragmatism from shoppers, with 60% changing their loyalties in the last 12 months. More than a sixth (17%) say that they “can no longer afford to be loyal”. * “From fancy chocolates to the perfume counter, department stores have been a staple of the American Valentine’s Day experience. ” commented Meghann York, Global Head of Product Marketing, SAP Emarsys. “Now, in the face of a ‘cost of loyalty’ crisis, department stores need to adapt their strategies to keep customers coming back time and time again. ” “The personal service of the department store isn’t going anywhere, but physical retail is a manifestation...

---

### The Great Retail Race: New Research Reveals Expanding Disconnect Between Customer and Retailer Perceptions

> New research from SAP Emarsys shows a disconnect between what consumers' and retailers' top priorities. More info in this press release.

- Published: 2023-01-13
- Modified: 2023-10-26
- URL: https://emarsystest.com/press-release/the-great-retail-race-new-research-reveals-expanding-disconnect-between-customer-and-retailer-perceptions/
- Translation Priorities: Optional

With “rewarding loyalty” the top priority for consumers but not for retailers in 2023, new research from SAP Emarsys solidifies the value of omnichannel in connecting with customers    January 13 2023, Indianapolis, USA - Retailers and consumers are not aligned when it comes to preferences across the board - on everything from areas of improvement to when, how, and what consumers want to hear from retailers. That’s according to research* released today by SAP Emarsys, an SAP Company, ahead of NRF 2023: Retail's Big Show.   There are differing perceptions in priorities for both consumers and retailers in 2023. For consumers, rewarding customer loyalty (50%) tops the list of what they want to see from retailers in a year where purse strings are tight. This is followed by improving customer service (46%), understanding customers better (35%), connecting the online and in store experience (30%) and making the delivery process better (28%).     For retailers, the list is slightly different – with a huge focus on digital. Improving customer service (53. 4%) is the top priority for retailers in 2023, followed by rewarding customer loyalty (53%), enhancing online experiences (50%), understanding customers better (49%) and providing more digital experiences (44%).    When it comes to frequency of engagement, a whopping 61% of retailers surveyed believe that their customers want to hear from them multiple times a week. In reality, only 31% of consumers agree, with the majority preferring contact once a week or less.     In fact, almost a sixth (15%) of consumers only want to...

---

### SAP Emarsys 2022 Customer Loyalty Index Reveals Customer Loyalty Is Shifting During Economic Downturn

- Published: 2022-12-05
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-2022-customer-loyalty-index-reveals-economic-downturn-is-shaking-consumer-loyalty-but-creating-new-opportunities-for-marketers/
- Translation Priorities: Optional

New research reveals that 61% of global consumers have left behind brands they were previously loyal to in order to save money. Despite this, 77% of shoppers around the world agreed that if a brand they felt loyal to continued to engage with them positively during an economic downturn, they would likely return to buying their products sooner. This is according to the SAP Emarsys, an SAP Company, Customer Loyalty Index 2022, a study of 11,066 global consumers. Now in its second year, the Customer Loyalty Index has been designed to help marketers demystify customer loyalty by tracking important drivers influencing a person’s allegiance to a brand. The Index identified five key loyalty types: Incentivized Loyalty - loyalty developed through discounts, incentives and rewards Inherited Loyalty – loyalty that’s built through association with other brands Silent Loyalty – customer loyalty without public advocacy or endorsement Ethical Loyalty – loyalty founded on emotional connections and shared values True Loyalty – every brand’s dream, unshakeable loyalty that’s build through brand love While loyalty has increased globally with 76% of consumers around the world considering themselves loyal to one or more brand (an increase of 13% from 67% in 2021), this surge in loyalty has not been felt equally across the five loyalty types. Over the last 12 months, Incentivized Loyalty, Inherited Loyalty, and Ethical Loyalty have decreased 13%, 22%, and 26% respectively while Silent Loyalty and True Loyalty have largely remained the same, with Silent Loyalty decreasing slightly from 53% (2021) to...

---

### SAP Emarsys Reveals 45% Year-On-Year Increase of Black Friday Customer Engagements

- Published: 2022-11-29
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/emarsys-reveals-45-year-on-year-increase-of-black-friday-customer-engagements/
- Translation Priorities: Optional

The data released by the omnichannel customer engagement platform is supported by new Forrester and SAP Emarsys research on what it means to be customer-obsessed  Indianapolis, US, November 29, 2022 – An analysis of the billions of cross-channel retail messages delivered on behalf of customers like Parfym and Reformation from Black Friday through Cyber Monday has revealed an overall year on year increase of 45%*. This data has been released by SAP Emarsys following the 2022 Black Friday shopping weekend, where the platform supported customers on their journey to becoming truly omnichannel.   Ahead of the increase in volume of customer engagement across the platform reported this Black Friday, SAP Emarsys commissioned Forrester Consulting to survey 620 marketing decision makers globally, asking how companies can best use omnichannel strategies during Black Friday. 62% of respondents** said that their omnichannel strategy has yielded higher margins, while 54% said that it has yielded greater customer loyalty and retention.    The analysis of SAP Emarsys’ own platform data this Black Friday weekend shows a significant rise in activity compared to 2021 and includes customer engagements across key channels such as email, SMS, mobile push notifications, in-app and web. Email particularly remains important in the context of omnichannel, not just as a standalone but as a starting point to drive traffic to other channels.   The rise in SMS volumes is also unsurprising given the tough economy and retailers’ need to cut through the competition and deliver the best personalized deals to customers in real time... .

---

### Hey, big spender: US consumers set to spend almost $450 each on Black Friday

- Published: 2022-11-21
- Modified: 2023-07-27
- URL: https://emarsystest.com/press-release/hey-big-spender-us-consumers-set-to-spend-almost-450-each-on-black-friday/
- Translation Priorities: Optional

Less than one quarter of consumers to reduce spending this Black Friday, research* reveals More than four fifths (81%) of Americans will make the most of the 2022 Black Friday sales, with the average shopper set to spend $441, according to consumer research from omnichannel customer engagement platform SAP Emarsys. Indianapolis, US, November 21, 2022 - Amidst cost-of-living concerns and in the run-up to Christmas, the study of 3,006 consumers suggests that an impressive 76% of us will not decrease our spending, instead opting to spend the same or increase our spending. Of those splashing the cash this Black Friday, both online and in store shopping will take place — with 62% saying they’ll shop online, 47% saying they’ll shop in store and 17% unsure of whether their Black Friday shopping will take place in person, online or a mixture of both. When it comes to what shoppers are searching for this Black Friday, the research reveals that 31% will be looking for electronics & devices, 25% for fashion & apparel, 22% for video games and 21% for food & groceries. The research also reveals how retailers can convince shoppers to purchase with them. When asked what will influence their purchasing decision this Black Friday, consumers said the following matter: size of the deals (41%), free / low-cost deliveries (37%), early sight of deals (28%), confidence in the brand (25%), good returns policies (25%) and personalized deals tailored to products I want (21%). Other things impacting decisions include deals for...

---

### SAP Emarsys Autumn Release 2022 Brings Host of New Features and Innovations to Empower Marketers

- Published: 2022-11-16
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-autumn-release-2022-brings-host-of-new-features-and-innovations-to-empower-marketers/
- Translation Priorities: Optional

Hear about how SAP Emarsys is Empowering Marketers Through Constant Innovation on November 17 Indianapolis, US, November 16, 2022 — Leading omnichannel engagement platform SAP Emarsys, an SAP company, has announced new innovations and updated functionality specifically designed to give more power to marketers and help them deliver more 1:1 omnichannel experiences as part of its SAP Emarsys Autumn Release 2022. New Automation and Personalization functionality makes it even easier for marketers to automate and deliver highly relevant 1:1 experiences at scale. Among these are: Tactics for Consumer Products: Pre-built, industry-specific automations in the SAP Emarsys solution — helps marketers get personalized campaigns up and running quickly. We’ve added new tactics specifically for consumer products businesses.  We’ve added 10 new tactics such as merchandise cross-sell, quality trade-up, warranty expiration, product registration, and more! Contact Preview Validation: This contact preview feature makes validation even easier, and helps you better troubleshoot potential personalization issues – allowing marketers to ensure personalization rules are exactly the way they want them before a campaign goes live? This contact preview feature makes validation even easier, provides more clarity, and helps you better troubleshoot potential personalization issues. Program Distribution: With this improvement, users can now easily copy automation programs from one account to another and reduce the errors that could be caused by manual recreation.  The removal of having to recreate automation use cases across multiple SAP Emarsys accounts gives marketers more time back in their day Updates to the User Interface allow marketers to leverage a solution that makes it easy...

---

### As Inflation Drives Brand Loyalty Downward, New Data Highlights Ways to Recession-Proof Business

- Published: 2022-11-09
- Modified: 2022-12-06
- URL: https://emarsystest.com/press-release/as-inflation-drives-brand-loyalty-downward-new-data-highlights-ways-to-recession-proof-business/
- Translation Priorities: Optional

SAP Emarsys’ Annual Customer Loyalty Index highlights consumer attributes unevenly impacting loyalty to retailers, brands and stores – urging brands to listen to individual customer needs Indianapolis, US, November 9, 2022 — In an era of high inflation and economic uncertainty, overall customer loyalty is now tied more directly to price than a year ago. According to just-released data from the second annual SAP Emarsys Customer Loyalty Index, 58% of US respondents agreed with the statement ‘I am more loyal to retailers that offer me discounts, incentives, and rewards,’ a 7% increase from 51% in 2021. Despite this overall trend, the data also show ways different customer attributes – age, gender, geography, political affiliation, and ethics - affect their loyalty.   “It’s never been more crucial for brands to truly understand their customers: it’s not enough to be customer centric anymore, brands must be customer obsessed. To make themselves as recession-proof as possible, brands must know customers on a granular level and recognize which factors impact loyalty among different customer groups,” said Meghann York, Global Head of Product Marketing, SAP Emarsys, an SAP company.   “Knowing specifically what triggers buying behavior among an increasingly fragmented marketplace will help brands attract and maintain loyal customers as we head into a holiday shopping season that we know will be bigger than last year. ”  Price Generally Trumps Traditional Loyalty Drivers  According to this year’s Loyalty Index, overall brand loyalty in the US is trending slightly up year-over-year (74% loyal to certain retailers, brands and stores in 2021,...

---

### Retro is back: three in five US consumers regularly buy vintage

- Published: 2022-10-03
- Modified: 2022-12-06
- URL: https://emarsystest.com/press-release/retro-is-back-three-in-five-us-consumers-regularly-buy-vintage/
- Translation Priorities: Optional

A study into changing consumer relationships with commerce has uncovered the nation’s obsession with vintage – from what we buy, to how we buy it   Indianapolis, Marketing has shifted dramatically to keep up with changing consumer demand. In 2022, personalization is at the core of any marketing strategy - customers expect consistency, and demand to be engaged with on their preferred channels.    But what does that mean to customers, what did life look like before omnichannel, and what do shoppers most miss about their sales experiences? It appears vintage is back – in more ways than one.   Three in five (60%) US consumers regularly buy vintage items, while significant numbers wish they could revisit the shopping experience of decades past, according to new research from omnichannel customer engagement platform SAP Emarsys. The study of 2,041 American shoppers found that 23% shop vintage to decorate their home, 19% for pure sentimental value, and 17% as a retro hobby. With 22% of Americans resolving to buy less often (as they’re concerned about overconsumption), and 21% vowing to shop more sustainably at the start of the year, there’s also a moral motivation to reliving the past. *  Classic brands and products populate the vintage purchase list, with VHS tapes, Etch-a-Sketch, Polaroid cameras (all 23%) and lava lamps and mood rings (22%) proving the most popular. In many cases, these items recall a more peaceful time, with 20% of Americans agreeing that they missed “simpler times” where they weren’t exposed 24/7 to brands across...

---

### Good things come in thirds: Parfym.se looks to SAP Emarsys to drive 33% of company revenue

- Published: 2022-09-28
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/good-things-come-in-thirds-parfym-se-looks-to-emarsys-to-drive-33-of-company-revenue/
- Translation Priorities: Optional

Agreement is the biggest tech stack integration in the Scandinavian beauty specialist’s history Parfym. se, a leading provider for beauty products in Scandinavia, can today announce its partnership with SAP Emarsys, with the eventual aim of driving 33% of its revenue through the omnichannel marketing platform. Signed on New Year’s Day 2021 and going live in April 2022, the agreement represents Parfym. se’s biggest partnership in developing its ‘best-of-build’ headless technology stack which will automate, streamline, and accelerate its customer engagement and data management capabilities. Centralisation of data and agility were key considerations, with a new C-suite assembled in the past two years, Parfym. se has been given the green light for a new technological overhaul with customers at its heart. In moving from a pure trading model to becoming a fully authorised reseller, and from a supply-driven to a demand-driven product model, Parfym. se had initially moved from its basic CRM platform to a three-platform approach. While this helped to expand the company’s outreach capabilities, it didn’t provide real-time data, siloed different data streams, and didn’t offer the streamlined experience of a centralised platform and optimum customer experience. Parfym. se therefore sought a solution that wrapped as many of the capabilities of these platforms as possible into a single system, providing it access to the real-time data needed to personalise customer engagement across multiple channels. And with a lean organization responsible for a customer base of over 700,000, the need to remain agile and automate as much of their day-to-day as possible was of...

---

### Rocket Huel: complete nutrition specialist announces lift-off with SAP Emarsys

- Published: 2022-09-26
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/rocket-huel-complete-nutrition-specialist-announces-lift-off-with-emarsys/
- Translation Priorities: Optional

SAP Emarsys is now the chosen solution for Huel to expand and accelerate customer personalisation and outreach. London UK — Omnichannel customer engagement platform SAP Emarsys can today announce partnership with complete nutrition brand Huel as it looks to rapidly evolve its capacity and speed for personalised outreach. The agreement equips Huel with a single source of truth for a 360-degree view of each customer, impacting everything from marketing material to customer service route. Having undergone rapid growth that saw the company surpass £138m in revenue this year, Huel’s partnership with SAP Emarsys comes as part of a wider shift towards being more efficient, spending less on customer acquisition, increasing their outreach channels and developing a more distinct understanding of each customer and how to target them. Their previous solution was not able to scale at the rate at which Huel was growing – and was unable to integrate with a host of other technologies within the business. The SAP Emarsys platform has been able to offer a more cohesive and consolidated tech stack, with productised connectors allowing Huel to draw data from MentionMe, Tableau, ZenDesk, and Snowflake.   Different teams within Huel will now rely on SAP Emarsys for the centralisation and distillation of data without ‘double-handling’ any information, saving both time and effort for Huel employees. SAP Emarsys is then able to leverage the customer data stored within the platform to better inform the omnichannel marketing strategies that Huel chooses to execute.   Such a comprehensive, centralised view of the customer...

---

### Three months to Black Friday: consumer spending set to increase despite economic concerns

- Published: 2022-08-23
- Modified: 2022-12-06
- URL: https://emarsystest.com/press-release/three-months-to-black-friday-consumer-spending-set-to-increase-despite-economic-concerns/
- Translation Priorities: Optional

New research shows that more than a third (35%) of US consumers will increase their spend, with an average spend of $441, as one in five get most of their holiday shopping done on the day Indianapolis, US, August 23, 2022 — One in five (21%) US consumers will do most of their holiday shopping this Black Friday — with over a third (35%) increasing their spend from 2021 levels. That’s according to a new study of 3,006 shoppers by omnichannel engagement platform SAP Emarsys. According to the study, the average American consumer is expected to spend $441 over the Black Friday weekend – a 16% increase from $381 in 2021 - the day itself falling the day after Thanksgiving but expanding to a longer period each year, to allow shoppers save money during the holidays. In contrast, less than a quarter of consumers (24%) plan to decrease their spending this Black Friday. For those that will, rising inflation (61%), the global cost-of-living crisis (56%), and fear of recession (36%) were quoted as the most common reasons for cutting back spending. As we enter the three-month countdown to the big day, increased spending may come as a surprise given global economic concerns. However, SAP Emarsys’ research indicates that consumers are spending more discerningly to maximize their value-for-money. Seeking the biggest discounts (41%), taking advantage of free returns (37%) and grabbing deals early (28%) are all key tactics for consumers this Black Friday. This strategic approach extends to the channels that...

---

### SAP Emarsys, an SAP Company, Partners with Clearwater to Ensure Practices Meet Healthcare Industry Cybersecurity and HIPAA Compliance Requirements

- Published: 2022-08-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-an-sap-company-partners-with-clearwater-to-ensure-practices-meet-healthcare-industry-cybersecurity-andhipaa-compliance-requirements/
- Translation Priorities: Optional

Leading Provider of Personalization Software Becomes One of the Latest Subscribers to Clearwater’s ClearAdvantage Program INDIANAPOLIS, IN, AND NASHVILLE, TN – SAP Emarsys, an SAP (NYSE: SAP) company, and Clearwater, the leading provider of Enterprise Cyber Risk Management and HIPAA Compliance solutions for the healthcare industry, announced today that SAP Emarsys has become one of the latest subscribers to ClearAdvantage®. Clearwater’s multi-year managed services program provides customers with the benefits of an integrated and efficiently executed, best-in-class cybersecurity and HIPAA compliance program at 25%-50% of cost of traditional approaches. Recently named a leader for the fourth time in the 2022 Gartner® Magic Quadrant™ for Personalization Engines, the SAP Emarsys customer engagement solution empowers marketers to deliver personalized experiences across multiple channels and drive business outcomes. As the company works to grow its customer base in the U. S. healthcare market, SAP Emarsys recognizes the strategic importance of having a best-in-class cybersecurity and HIPAA compliance program. “Healthcare is an especially important area for sensitive, articulate personalization, and an industry where discretion is entirely non-negotiable,” said Joanna Milliken, CEO, SAP Emarsys. “Partnership with Clearwater is the latest step towards the highest security, privacy, and compliance standards possible, with SAP Emarsys committed to exceeding expectations for all customers. ” By partnering with Clearwater, which was rated both the top Security Advisors & Consultants and top Compliance & Risk Management solution in Black Book Market Research's latest survey of healthcare provider IT and security professionals, SAP Emarsys is gaining access to the broad and deep expertise...

---

### PharmaPets chooses SAP Emarsys to manage its CEP and personalize its customer experience

- Published: 2022-07-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/pharmapets-chooses-emarsys/
- Translation Priorities: Optional

Levallois-Perret July 2022 – After months of testing and shortlisting suppliers, PharmaPets has chosen SAP Emarsys to overhaul its customer engagement platform (CEP), work on the data and the resulting insights, and personalize the customer experience. Created in 2018, PharmaPets is an online pharmacy for pets that offers a range of healthy food products, supplements, and accessories for all types of animals. When necessary, the PharmaPets staff can draw on the expertise of the many veterinarians and veterinary care assistants in their team of experts to deliver advice and information on best practices. Scaling up efforts after the previous work on the CRM system Serving over 400,000 customers, PharmaPets had already worked on improving its CRM system but needed to take its efforts even further to reflect the company's years in business. Driven by its need for a real CEP strategy, the online pet store was primarily on the lookout for a user-friendly platform featuring easy access, capacity to scale to keep up with the company's exponential growth, and the ability to use real personalization in redefining the approach and the customer experience. Jan Coddens, CRM Specialist at PharmaPets, explains: "Above all, we needed personalization and greater insights into our data. We required clear and comprehensive dashboards, so that's why we took our time choosing. We tested a huge number of platforms, and we're delighted to have chosen SAP Emarsys, which ticked all the boxes on our needs list. "  He concludes: "The main challenge we're facing at the moment is...

---

### SAP Emarsys, an SAP Company, Named a Leader for the Fourth Time in 2022 Gartner® Magic Quadrant™ for Personalization Engines

- Published: 2022-07-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-fourth-time-in-2022-gartner-magic-quadrant-for-personalization-engines/
- Translation Priorities: Optional

Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner® as a Leader in the 2022 “Magic Quadrant™ for Personalization Engines”*, for the SAP® Emarsys® Customer Engagement Platform. According to the 2022 Gartner® Magic Quadrant™ for Personalization Engines, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, building consideration, and increasing conversions. ” Sara Richter, Emarsys CMO commented, “Personalization is about people and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when and where they want to receive them. “We believe Emarsys’s recognition as a Leader within the Personalization Engine segment for the past four years confirms our commitment to delivering true 1:1 personalized, omnichannel engagement. ” Sameer Patel, Chief Marketing and Solutions Officer for SAP Customer Experience, added, “We believe it’s a testament to the strength and scope of SAP Customer Engagement within the SAP Customer Experience portfolio. “With Emarsys, marketers can adapt their campaigns to the preferences and chosen channel of each individual, connecting them with their desired messaging and content.  Consent and privacy are honored across every touchpoint, which is something customers expect and sits at the core of SAP Emarsys’s vision for personalization and the SAP CX strategy as a whole. ” About Gartner Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings...

---

### Amazon Prime Day: Millions of shoppers to be overwhelmed with ‘choice overload’

- Published: 2022-07-11
- Modified: 2022-12-06
- URL: https://emarsystest.com/press-release/amazon-prime-day-millions-of-shoppers-to-be-overwhelmed-with-choice-overload/
- Translation Priorities: Optional

Up to 10% of US shoppers could abandon their Prime Day purchases in the face of choice overload this year, according to a new “Analysis Paralysis” study Indianapolis USA, July 11th 2022 — Millions of shoppers* could abandon their carts this Amazon Prime Day, with one in ten US consumers (10%) deserting purchases when offered an overwhelming level of choice. That’s according to a new study conducted by customer engagement platform, SAP Emarsys. The research, which explores the impact of “analysis paralysis” on consumer decision making, also found that one in five US shoppers (17%) feel overwhelmed by choice. When faced with this overload, 30% admit to ‘defaulting’ to their usual brand of choice, while 17% revert to the cheapest option available. With so many marketplace sellers and brands competing on Prime Day, SAP Emarsys’ data also provides tips on how consumers would like brands to cut through the noise: 28% want brands to prioritize promotions they are personally interested in 23% want brands to only display products that they have previously bought  14% would like brands to offer less choice and have fewer products on sale Expanding on this guidance, Kelsey Jones, Global Director of Product Marketing at SAP Emarsys said, “Consumer choice is not a bad thing, but in the busiest sales periods it’s important that retailers don’t overwhelm their customers to the point of paralysis. Brands need to empower shoppers with the products, promotions, and information they want and need to make informed decisions. Beyond that point, they...

---

### Four-stop shop: average American has four ‘shoppable’ devices in their home 

- Published: 2022-06-22
- Modified: 2022-06-22
- URL: https://emarsystest.com/press-release/four-stop-shop-average-american-has-four-shoppable-devices-in-their-home/
- Translation Priorities: Optional

Device-driven ability to shop from anywhere sees Americans making purchases in bed, at dinner, in work, and at the gym  Indianapolis, US, June 2022 — the average American has four ‘shoppable devices’ in their home – with one in five (20%) often struggling with purchasing decisions – according to new research from customer engagement specialist SAP Emarsys.   The newfound opportunities to shop wherever they liked are indulging some unusual shopping locations, according to the study of 2,000 US consumers, The most common is the bedroom: 61% have shopped on their mobile phone while in bed,   43% of US consumers say they have shopped on their mobile phone at the dinner table, while a quarter (24%) have browsed while in a work meeting.    Another 23% have found themselves shopping online in the cinema, and more than a quarter (26%) at the gym. To top it off, 39% of US consumers admitted to shopping on their mobile phone while queueing in a physical store – talk about In-shop-tion!   “Today’s consumers are far from being constrained to physical stores – we’re lucky enough to be able to shop from practically anywhere,” commented Joanna Milliken, CEO, SAP Emarsys. “Consumers are more confident than ever in navigating the ecommerce world, and they’re evolving as a result of the options available to them.   “Brands need to be able to meet them with engaging, personalized interactions, wherever and whenever they choose to shop. Without the 360-degree view of a customer that comes from centralizing your customer data, and...

---

### Marketer Focus: Number One Priority for 2022 is Getting To Know Their Customers Better 

- Published: 2022-06-14
- Modified: 2022-12-06
- URL: https://emarsystest.com/press-release/marketer-focus-number-one-priority-for-2022-is-getting-to-know-their-customers-better/
- Translation Priorities: Optional

Indianapolis, US, 14 June 2022 — Almost half (45%) of global marketers say that their main priority for the year is to invest time in getting to know their customers better. That’s according to research from customer engagement platform SAP Emarsys.   Launched as part of SAP Emarsys’ “unPredictions” research, the global study of 500 retail marketers also reveals that additional priorities include driving first-time buyers to repeat purchases (16%) and tackling sophisticated customer engagement strategies (14%). An additional 13% are prioritizing adding new channels into programs and campaigns.    Despite these ambitions, almost all (93%) of marketers say that time is a key barrier to making priorities a reality, wishing for more time in the day to ensure that they can focus their attentions on the right place. With over half (55%) responsible for CX, CRM, digital marketing, branding, customer acquisition and customer retention, many are stretched thinner than ever before. They’re required to deliver more sophisticated work, across a broader spectrum, in the same or less time, meaning it’s never been harder to be a marketer.   To free up more of their time and break through the barriers holding them back, marketers are turning to technology to buy back time and improve their personalization capabilities. Almost half (44%) of global marketers at retail brands will be investing in more web personalization technologies in the next 12 months and a further two-thirds (59%) plan to put money behind email marketing.     Commenting on the research, Meghann York, Global Head of Product Marketing...

---

### The finer things: Smythson partners with SAP Emarsys to boost automation and customer engagement

- Published: 2022-06-05
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/the-finer-things-smythson-partners-with-emarsys-to-boost-automation-and-customer-engagement/
- Translation Priorities: Optional

Luxury goods retailer replaces email service provider Bronto with new omnichannel solution, to provide a localised experience for their global audience. London UK, June 2022 — One of the UK’s oldest luxury retailers, Smythson of Bond Street, today announces its partnership with omnichannel customer engagement specialist SAP Emarsys. The SAP Emarsys platform will allow Smythson to deliver a localised experience for their global audience, including translation into nine different languages.   SAP Emarsys will centralise data from the brand’s customer base automating analysis and allowing for automated delivery of personalised digital marketing campaigns through every channel. Freeing up time and resources for its marketing team that will ripple out across the company, this automation will allow for Smythson to place ever-greater focus on its strategies for growth and international expansion. The holder of two Royal Warrants, Smythson has offered high quality British craftsmanship in luxury stationery, leather goods, diaries, and fashion products for over 135 years — serving royalty, prime ministers, and celebrities. Smythson offers bespoke, personalised products to customers around the globe, and seeks to replicate that personalisation across all of their marketing communications. The enduring popularity of the brand, along with the clear scope for growth in dynamic high-value markets such as the US, meant that Smythson was ready to move beyond its existing email service provider Bronto — embracing a total marketing solution instead. The need to create an engaging customer experience in different languages led to the move to SAP Emarsys, which offers a multi-language feature...

---

### Crown jewels: 9.7m Brits to make commemorative purchases this Jubilee weekend

- Published: 2022-05-30
- Modified: 2025-01-22
- URL: https://emarsystest.com/press-release/crown-jewels-9-7m-brits-to-make-commemorative-purchases-this-jubilee-weekend/
- Translation Priorities: Optional

T-shirts, newspapers, coins, tableware, and tea towels all patriotic purchase pursuits for the upcoming Bank Holiday London, UK, May 2022 – Over nine million Brits will celebrate the coming Jubilee with at least one commemorative purchase, according to new consumer research from customer engagement platform, SAP Emarsys. The study of 2,001 UK consumers found that 41% of Brits are excited by Royal events. Platinum Jubilee coins, commemorative newspapers, commemorative tableware, and commemorative t shirts were all specified purchases as targets for 1 in 5 Brits (18%) over the Queen’s Platinum Jubilee weekend. Over half (52%) of us Brits will splash some cash on purchases this Platinum Jubilee weekend, with the most popular purchase being — you’ve guessed it — alcohol, with almost a quarter of Brits (23%) planning to buy booze for the Jubilee weekend. Indeed, a feast fit for a king is clearly a top priority for the celebration: BBQ food (20%), cakes and biscuits (19%), and ‘traditionally English’ food (15%) follow close behind when it comes to most selected purchases for the celebrations. With the extended Bank Holiday weekend, many Brits will be holding court: a whopping 58% have something planned to celebrate the Jubilee, with watching the celebrations on television (20%) and barbecues (14%) leading the way. However, Brits won’t be spending a king’s ransom. Over a third (36%) estimate they will spend up to £50 over the Queen’s Platinum Jubilee weekend, while more than a quarter (29%) don’t plan on spending anything at all. It’s not...

---

### Building blocks: physical stores remain the most popular shopping method for US consumers 

- Published: 2022-05-05
- Modified: 2022-05-05
- URL: https://emarsystest.com/press-release/building-blocks-physical-stores-remain-the-most-popular-shopping-method-for-us-consumers/
- Translation Priorities: Optional

More than half (54%) of US consumers prefer to shop in store than anywhere else Mobile phones (21%) and laptops (18%) trailing by comparison The SAP Emarsys Performance Series explores how marketers can optimize omnichannel marketing to meet shoppers where they want to be met  Indianapolis, US — Despite worries about the future of in-store shopping, more than half of all US consumers would rather shop in-store than by any other method. That’s according to new research from customer engagement specialist SAP Emarsys.   The study of 2,000 US consumers found that 54% prefer bricks-and-mortar retail to any other channel, with more than twice as many preferring it to shopping via a mobile phone (21%) or via laptops/computers (18%). With other hardware amounting to just 2% of sales, the research suggests that the main ‘threats’ to physical retail have not made up meaningful ground over the course of the pandemic.   However, huge value remains in digital channels. Two in five (39%) “couldn’t live without online shopping”, while younger audiences push the boundaries further: 30% have made purchases on TikTok, while one in ten use a smart speaker.   On top of this, time spent across all channels is fleeting. With consumers shopping for an average of 2 hours per week, retailers need to reach customers where they want to shop – be that in store or elsewhere.    This is clearly reflected by the change in consumer preferences across different industries:   In food, for example, despite the rise of online groceries, consumers are still four...

---

### DISSH deploys SAP Emarsys to support their Global Expansion Journey

- Published: 2022-04-26
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/dissh-deploys-emarsys-to-support-their-global-expansion-journey/
- Translation Priorities: Optional

Sydney, Australia, 27 April 2022 – DISSH, an Australian fashion brand owned, run, and led by women, has partnered with SAP Emarsys, an omnichannel customer engagement platform, to support their journey on getting a better understanding of their global clientele. DISSH is implementing SAP Emarsys’ solution to enhance their customer experience. By having full visibility on customer data, it will enable the brand to leverage greater user segmentation and to drive their customer retention strategy. From the first store opening in the Gold Coast in 2001, the brand has soared to new heights through global expansion while re-defining their design and manufacturing processes. In 2020, when the pandemic took hold of the retailer’s traditional brick and mortar’s business model, DISSH pivoted to online and cultivated a global presence, forming a diverse and inclusive DISSH community. With 85 percent of DISSH’s customers now online, DISSH faced the challenge of siloed data and ‘batch and blast’ communication styles. The brand recognised they needed more visibility into who their customers are to further understand how to communicate with them. DISSH selected SAP Emarsys’s Retail Solution, a single, integrated platform with an overview of customer, business and marketing performance. This will provide DISSH with greater customer visibility through the automation and integration of audiences across all channels, the test and learn capabilities across all touch points and personalisation easily integrated into business processes. Commenting on the partnership, Kellie Pembroke Digital Marketing Manager, from DISSH said “We’re always chasing the sun at DISSH. As a...

---

### Spring Into Action: New Functionality in the SAP Emarsys Spring Release to Enable Marketers to Connect and Grow

- Published: 2022-03-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/spring-into-action-new-functionality-in-the-emarsys-spring-release-to-enable-marketers-to-connect-and-grow/
- Translation Priorities: Optional

Automation, reporting, and loyalty programs prioritized in sweeping enhancements to marketing functionality Indianapolis IN, March 17, 2022 – Omnichannel customer engagement leader SAP Emarsys today announces the release of over 25 new features to its platform, as part of a comprehensive Spring update that offers marketers more power to connect with and grow their customer base. Changes to the platform increase automation capabilities available to SAP Emarsys customers, accelerate and expand the scope for reporting on the success of campaigns, and offer marketers more agility to improve customer journeys in real-time. Key enhancements to the SAP Emarsys platform include: Automation Enhancements, support marketer workflows with automation journeys that can seamlessly be tested, edited, and connected. Marketers can gain confidence in their automation workflows while easily connect with other solutions in your CX ecosystems using the webhook node;Introduction of Goal Reporting, offering greater visibility and flexibility of the key KPIs that allow marketers to gauge their success quickly, easily, and accurately;Enhanced exclusive access functions, allowing marketers to create and manage an impermanent members-only area for promotional campaigns and product exclusives;Enhanced loyalty voucher management, enabling support for new use cases and maximizing flexibility;Spend-based loyalty plans, offering customers that want to avoid points programmes the opportunity to access tiered-benefits based on spend With Gartner finding that “marketers have taken on more responsibility while their budgets have fallen to their lowest level in recent history,” SAP Emarsys’ update caters to a profession that is increasingly required to do more with less. The new features...

---

### SAP Emarsys Named a Strong Performer in Email Marketing Service Providers report by Independent Research Firm

- Published: 2022-03-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-named-a-strong-performer-in-email-marketing-service-providers-report-by-independent-research-firm/
- Translation Priorities: Optional

SAP Emarsys is cited as a Strong Performer among Email Marketing Service Providers in the Q1 2022 report, tied for top score in strategy category Indianapolis IN, March 17, 2022 - SAP Emarsys, an omnichannel marketing platform that empowers marketers to build personalized, cross-channel campaigns that drives business outcomes, today announces that it has been named a Strong Performer in the recently published report: The Forrester Wave™: Email Marketing Service Providers, Q1 2022. In the report, SAP Emarsys tied for the highest score in the strategy category. The report states that SAP Emarsys “unapologetically prioritizes the email marketer in the strategy and design of its product suite. This midsize, Austria-based firm just celebrated its first year as part of SAP with 30% growth, in part due to its authentic focus on making technology work for marketers instead of just enabling marketers to work within technology constraints. ” The independent research also states that the company’s growth strategy hinges on making email more valuable and eliminating waste in email programs and processes while also connecting marketing to commerce and service.   According to the report, “SAP Emarsys’s top-notch campaign management delivers against its promise to empower email marketers. Its orchestration engine comes prebuilt with common customer journeys, in-line guidance to improve performance based on predicted outcomes, and editable nodes to change sections of a journey without disrupting overall structure. Reference customers are consistently highly satisfied with SAP Emarsys’s ease of use. The platform uses marketer-friendly language throughout and manages consumer data privacy at...

---

### Krispy Kreme Australia Ramps Up their Digital Services with SAP Emarsys

- Published: 2022-03-07
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/krispy-kreme-australia-ramps-up-their-digital-services-with-emarsys/
- Translation Priorities: Optional

Krispy Kreme Australia is the first country outside of North America to make the iconic Original GlazedDoughnuts, today announced its partnership with SAP Emarsys, the omnichannel customer engagementplatform, to improve their digital engagement and presence with customers across Australia andNew Zealand. The partnership with SAP Emarsys comes at a time when the brand’s current customerthe relationship management platform is at end of life and Krispy Kreme Australia was looking for aseamless migration to a new platform with validated and clean data. While the brand originated as a ‘hole in the wall’ retailer in the United States in 1937, it has sinceevolved into a globally recognised name with over 30 stores located in Australia. As such, KrispyKreme’s brand awareness is as golden as their doughnuts with 70 percent of consumers finding theretailer from organic online searches. Yet, as COVID-19 impacted many retailers’ bricks and mortar services, Krispy Kreme found theircustomers wanting more digital services from them. To deliver on that need, Krispy Kreme had toensure they could create and deliver awesome customer experiences to consumers online whilebuilding and maintaining those 1:1 relationships. With SAP Emarsys’ Ecommerce Solution, Krispy Kremerecognised the opportunity to maximise their data to better understand who their customers are,and their needs and behaviours when interacting with the brand in more detail with greater depth. In phase one of SAP Emarsys’ Ecommerce Solution integration, Krispy Kreme will be strengthening itse-commerce channel by streamlining data captured in one platform. This unified source of consumerdata will enable the brand to set...

---

### More than a quarter of marketers have too many tools in their martech stack

- Published: 2022-03-01
- Modified: 2022-03-01
- URL: https://emarsystest.com/press-release/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack/
- Translation Priorities: Optional

Global research reveals that martech platforms may be making marketers less, rather than more, productive, with 29% admitting they have too many tools in their martech stackEnterprises are using an average of 91 marketing cloud servicesSAP Emarsys’ unPredictions report provides marketers with strategies for delivering personalized customer experiences, which lead to revenue and business impact Indianapolis, US, February 28, 2022 — More than a third (35%) of marketers suffer from having multiple technologies that don’t integrate properly, according to research from customer engagement platform SAP Emarsys. Data from SAP Emarsys’ unPredictions report found that while 80% of marketers consider personalization the key to both increased revenue and better customer experiences, more than a third (39%) are wasting too much time on technical and IT tasks – in fact, 46% devote more time to preparing and segmenting data than doing anything else. When asked about their personalization efforts, almost a third (35%) say an inability to execute effectively across different channels is preventing agile marketing. 35% struggle with poor technology integrations, while more than a quarter (27%) blame their personalization woes on their inability to act on existing customer data. As a result, marketing teams are plagued by inefficiencies, with enterprises using an average of 91 marketing cloud services. This is directly impacting the quality of data – 83% of executives acknowledge they have data silos, 97% of which believe those silos are negatively impacting business. Despite the technical difficulties, 83% of marketers reported the use of AI to segment data as an...

---

### Forty Winks modernises traditional bricks and mortar stores with SAP Emarsys

- Published: 2022-02-20
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/forty-winks-modernises-traditional-bricks-and-mortar-stores-with-emarsys/
- Translation Priorities: Optional

Forty Winks, Australia’s leading mattress and bedding retailer has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform, to have a full 360-degree visibility on customer retention. SAP Emarsys has been selected to implement its customer-centric ecommerce solution to support business growth and modernise the brand’s communication with consumers.   Established in Melbourne in 1984, Forty Winks has grown from a Victorian retailer to a truly national franchise. With a dominant network of more than 100 stores, servicing all major cities, territories and regional areas, Forty Winks offers consumers a quality range of mattresses, bedroom furniture and top of bed accessories, featuring leading Australian and International brands.   In the face of the pandemic, the retailer was impacted by physical store showroom closures, requiring their services to turn fully digital. The shift required Forty Winks to address its business challenges; comprised of scattered data, no single source of data truth and a lack of personalised consumer services. Forty Winks selected SAP Emarsys to deploy its Ecommerce Solution to communicate with customers through an omnichannel approach via email, SMS, CRM Ads, and web channel. By forming a customer-centric approach with SAP Emarsys, the brand now has an overall customer experience execution formulated in one platform. “We have over one million people walk into our stores each year, yet we had no way of unifying our customer data to further build on 1:1 relationships. Prior to implementing SAP Emarsys’ solutions, our approach to reaching consumers was through a ‘blast and spray’ communication style. The...

---

### Bulevip partners with SAP Emarsys on customer data and marketing outreach

- Published: 2022-02-17
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/bulevip-partners-with-emarsys-on-customer-data-and-marketing-outreach/
- Translation Priorities: Optional

Spanish sports titan to prioritize customer understanding, segmentation and more sophisticated personalization in 2022 Indianapolis IN, February 2022 — Bulevip, the number one store for sports professionals in Spain, today announces partnership with SAP Emarsys as the solution chosen to manage and continue its explosive customer growth. SAP Emarsys has been chosen to unify Bulevip’s customer data, capture a more sophisticated understanding of each customer segment, and use that insight to inform real-time communications that are personalized on a 1:1 basis. The strategic analysis tools of the SAP Emarsys platform process consumer reactions to these messages, which is then able to help inform and shape the evolution of Bulevip’s marketing campaigns based on personal feedback. As a result, Bulevip is now able to deliver genuinely personalized communications to customers as individuals in real time, with each message reflecting the customer more accurately. The need for SAP Emarsys is a result of Bulevip’s rapid success, with both catalogue and customer databases enjoying growing rapidly over the last two years. The resulting challenge was to keep existing customers loyal while also capitalizing on the opportunity to attract additional customers to a range of new, multi-niche products As such, a solution that revolved around a 360-degree view of the customer was prioritized. SAP Emarsys features selected by Bulevip include Smart Insight, to automate retention marketing, and Web Recommender, to communicate relevant products, are AI-driven features based upon Bulevip’s more comprehensive understanding of their customers as individuals. “What we really needed was to be able...

---

### Valentine’s Day 2022: The most romantic US cities revealed

- Published: 2022-02-10
- Modified: 2022-02-10
- URL: https://emarsystest.com/press-release/valentines-day-2022-the-most-romantic-us-cities-revealed/
- Translation Priorities: Optional

While those in Houston spend over $100 on their partner, people in San Jose only spend $35 Indianapolis IN, February 2022 — With the most romantic day of the year just around the corner, new research from retail data company SAP Emarsys shows which US cities will be showering their partners with gifts this Valentine’s Day – and which ones won’t. While the average American pays just over $65 on gifts for this annual celebration of love, certain spots in the US go the extra mile when it comes to spending money on their beloved. The Top Spenders Houston – $101. 59Los Angeles – $95. 79Jacksonville – $83. 37Indianapolis – $76. 71New York – $74. 69 The Smallest Spenders San Jose – $35. 00San Antonio – $36. 77Memphis – $41. 04Philadelphia – $47. 80Columbus – $49. 03 SAP Emarsys data shows that men spend almost a third more than women on romantic gifts, ($77 vs $56. ) The most popular gifts that men buy are chocolates (44%), followed by flowers (36%). One in five men (18%) say that gadgets (18%) are the most popular gift choice for their loved one. For women, almost half (47%) choose flowers for their Valentine, with a further 22% selecting chocolates. The third most popular choice is loungewear, with one in five (19%) choosing to treat their love to this type of present. The age group that spends the most on presents is 16–24-year-olds, who will pay an average of $72. 42, on gifts for their Valentine. Those aged 55 and over, however, tend to spend around $49... .

---

### SAP Emarsys Earns Spot on G2’s 2022 Best Software Awards for Best Marketing Products and Best Commerce Products

- Published: 2022-02-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2022-best-software-awards-for-best-marketing-products-and-best-commerce-products/
- Translation Priorities: Optional

Indianapolis IN, February 2022 — Leading omnichannel customer engagement platform SAP Emarsys today announced it has been included in G2’s list of the Best Marketing Products and Best Commerce Products of 2022. Operating a software marketplace used by more than 60 million software buyers annually, G2 is the definitive online destination to discover, review and manage the technology that businesses need to reach their potential. Its annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users.   SAP Emarsys earned a place in the G2 Best Software lists this year thanks to its commitment to empowering marketers around the world, to create truly personalised omnichannel experiences. Joanna Milliken, CEO at SAP Emarsys said: “With over 8,000 marketing technologies available, SAP Emarsys’ inclusion in the top 25 best products shows the power of our platform and the commitment of our team. “Today’s marketers are under huge pressure to deliver on revenue goals and drive return on investment. Add to this the huge array of products available and it would be easy to become overwhelmed with choices. It’s an honour to be included on G2’s influential and trusted list and pleasing to see SAP Emarsys as the only enterprise-grade omnichannel solution in the top 50. ” Godard Abel, co-founder and CEO, G2 added, “Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named...

---

### In our jeans: fashion brand OGGI partners with SAP Emarsys to catalyse revenue growth

- Published: 2022-02-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/in-our-jeans-fashion-brand-oggi-partners-with-emarsys-to-catalyse-revenue-growth/
- Translation Priorities: Optional

Personalization and customization top the list of 2022 priorities for OGGI Jeans Indianapolis, US, February 1st 2022 — Customer engagement specialist SAP Emarsys today announces its partnership with fashion brand OGGI Jeans, as part of a technology upgrade designed to support revenue growth of 20% by the end of 2022. OGGI Jeans will be using SAP Emarsys’ Channel Automation and Personalization technologies to prioritize the growth of customer lifetime value (CLTV). The brand will also use this new tech to de-silo data from different streams and facilitate genuine 1:1 personalization for customers. Extensive automation options will also be used to rapidly deliver customer insights and save OGGI’s marketing team time executing campaigns. These improvements are the latest part of OGGI Jeans’ revolutionized approach to customer understanding. The brand sought a tech platform that centralized both new and existing streams of customer data from all channels, eliminating manual segmentation and allowing different teams to work from the same frame of reference. As a result, OGGI Jeans will be able to forge ahead with a strategy to increase average ticket and repurchase price, as well as moving into 2022 with a more reliable and wider-reaching bank of customer data than ever before. The impact of these changes won’t stop at marketing, either – commercial teams and the CEO will all have access to these vital customer insights, tying marketing back to business goals. SAP Emarsys was selected for this mission ahead of SalesManago and several other point solutions. Carlos Guadarrama, Brand Marketing...

---

### One in four marketing predictions never come true

- Published: 2022-01-19
- Modified: 2022-01-19
- URL: https://emarsystest.com/press-release/one-in-four-marketing-predictions-never-come-true/
- Translation Priorities: Optional

New analysis of marketing trends and predictions from 2021 shows that over a quarter never came true SAP Emarsys Unpredictions Indianapolis, US, January 2022 — In an analysis of over two thousand predictions made about marketing and commerce in 2021, nearly 600 (26%) never came true. That’s according to a new analysis from marketing technology company SAP Emarsys. The data was released to coincide with SAP Emarsys’ “unPredictions” report, which encourages marketers to avoid hype and focus instead on those technologies and trends that will have a meaningful impact on their businesses in 2022. Key trends that did not come to light last year included consumer adoption of smartglasses and a predicted boom in voice search for commerce. Others however did prove a more reliable indication of what was in store in 2021, with many marketers predicting a renewed focus on privacy, the boom in influencer marketing, and the continued growth of ecommerce after stores reopened. Rather than focusing on high-level trends and futuristic tech however, SAP Emarsys’ unPredictions report calls on marketers to adopt a more practical approach, focusing on existing challenges such as email personalization, using data to drive customer experience and consolidating their martech stacks. As Joanna Milliken, CEO at SAP Emarsys explains, “Every year marketers are bombarded with reports and analysis predicting the year ahead. All too often, these predictions focus on the most eye-catching elements of marketing but fail to provide an adequate roadmap for marketers’ day-to-day challenges. “That’s why we publish our unPredictions report... .

---

### Tattoos, Llamas and Hot Tubs: The Products That Got Us Through The Pandemic Revealed

- Published: 2022-01-19
- Modified: 2022-01-19
- URL: https://emarsystest.com/press-release/tattoos-llamas-and-hot-tubs-the-products-that-got-us-through-the-pandemic-revealed/
- Translation Priorities: Optional

Americans spent hundreds of dollars per household on pandemic purchases - products that comforted them through Covid lockdownsOver a third (34%) of Americans purchased things they wouldn’t otherwise if Covid hadn’t been happening - including fitness equipment, home tattoo kits, painting sets, board games and even petsAlmost two thirds (64%) of those people now aren’t using those purchases frequently and they’re taking up space in their homes Research from SAP Emarsys reveals this plus more, including what pandemic purchasing habits mean for spending in 2022, and the brand’s second annual unPredictions report January, 2022 – Rapid tests aren’t the only thing people have been buying throughout the pandemic. New research from retail technology company SAP Emarsys reveals over one third of respondents (34%) bought things that they likely wouldn’t have if Covid never came about - with fitness equipment, comfy clothing and painting sets topping the table when it came to pandemic purchasing. Pandemic Purchasing In a bid to further understand consumer spending behavior, SAP-owned customer engagement specialist SAP Emarsys dug into purchasing motives, revealing a third (33%) of respondents made purchases because they needed a mood boost during lockdown. Other reasons for pandemic purchases were a way to keep busy (32%), be more self-sufficient with the extra time in lockdown (22%) and try something for the first time (20%). In addition to fitness equipment which 70% of us purchased, with top items being exercise bikes (17%), yoga mats (17%), treadmills (15%) and free weights (15%), cheer-chasing consumers also sought...

---

### SAP Emarsys appoints Christine Novak as SVP for North America, Country Manager

- Published: 2022-01-13
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-appoints-christine-novak-as-svp-for-north-america-country-manager/
- Translation Priorities: Optional

Indiana-based marketing expert joins leading omnichannel customer engagement platform  to scale the business across all functions to drive growth Indianapolis, US, December 2021 — SAP Emarsys’ growth as an SAP company continues at pace, as the omnichannel customer engagement platform announces the appointment of Christine Novak as SVP, Country Manager for North America. Bringing her wealth of experience to drive growth by scaling the business across all functions, Novak will be directly responsible for the commercial performance of SAP Emarsys’ North America team. As well as overseeing country operations and controlling strategies for new business and customer retention initiatives, recruitment, talent development, client strategy and customer outreach in the region will all form part of her remit. Novak joins SAP Emarsys with over two decades of experience in the software industry at her disposal, spending the last fifteen specifically in the digital marketing space at globaly recognized brands. The appointment is the latest in an extensive phase of growth for SAP Emarsys, which has already been bolstered by the appointment of Joanna Milliken as CEO, Meghann York as Global Head of Product Marketing, and Byron Pitney as Head of Engineering CX Marketing Cloud for North America. Hires are expected to continue across the world, including in London, Berlin, Paris, Moscow, Vienna, Sydney, Singapore, Hong Kong and Indianapolis. Several internal promotions have taken place in the same time frame, such as Grant Coleman to Chief Revenue Officer and Shaffer Lovold, to Head of Revenue, North America. Commenting on her new role, Novak said: “SAP Emarsys is an...

---

### Buying ‘unappreciated gifts’ tops list of bugbears for Brits this Christmas

- Published: 2021-12-15
- Modified: 2021-12-15
- URL: https://emarsystest.com/press-release/buying-unappreciated-gifts-tops-list-of-bugbears-for-brits-this-christmas/
- Translation Priorities: Optional

31% of UK consumers say that shopping for presents that might get returned is their greatest annoyance when shopping for presents London, UK, 2021 — With the festive season now fully underway, almost a third (31%) of UK shoppers say that buying presents that go unappreciated and get returned is their top bugbear during the holidays. That’s according to new research from SAP Emarsys.   The research of 2,000 UK consumers also shows that 30% say that they dislike the guesswork that goes into not knowing what people want. A further 23% dislike people pretending to like the gifts they’ve bought. This is despite the fact that two-thirds (66%) of UK shoppers enjoy Christmas shopping and the exact same amount believe they’re good at choosing presents.   When looking for Christmas presents, 45% of Brits cite “lack of inspiration” as a reason for not enjoying the experience. Over a third (39%) believe that the cost is off-putting, especially if the item ends up getting returned anyway. One in five (20%) also say that a lack of personalised suggestions puts them off certain sites and stores.   Commenting on the findings, Payal Hindocha, Director Customer Engagement Solutions GTM at SAP Emarsys, said: “Shopping for Christmas presents should be an enjoyable experience. At the same time, everyone can relate to the frustration of not knowing what to get someone — or worse, guessing and getting it wrong, leading to presents being returned.   “Luckily for retailers, there is a simple fix for this. Using data and AI insights to...

---

### Not knowing what people want tops list of bugbears for Americans this Christmas

- Published: 2021-12-13
- Modified: 2021-12-15
- URL: https://emarsystest.com/press-release/not-knowing-what-people-want-tops-list-of-bugbears-for-americans-this-christmas/
- Translation Priorities: Optional

38% of US consumers say that guessing what people want is their greatest annoyance when shopping for presents Indianapolis IN, 2021 — With the festive season now fully underway, over a third (38%) of US shoppers say that guessing what people want for Christmas is their top bugbear during the holidays. That’s according to new research from SAP Emarsys.   The research of 2,000 US consumers also shows that 30% say buying gifts that will ultimately be returned is their main frustration, while a further 29% dislike people pretending to like the gifts they’ve bought. This is despite the fact that the majority (80%) of US shoppers enjoy Christmas shopping and a further 81% believe they’re good at choosing presents.   When looking for Christmas presents, over a third (39%) of American shoppers cite “lack of inspiration” as a reason for not enjoying the experience. A third (31%) also say that a lack of personalized suggestions puts them off certain sites and stores.   Commenting on the findings, Meghann York, Global Head of Product Marketing at SAP Emarsys, said: “Shopping for Christmas presents should be an enjoyable experience. At the same time, everyone can relate to the frustration of not knowing what to get someone — or worse, guessing and getting it wrong.   “Luckily for retailers, there is a simple fix for this. Using data and AI insights to inspire shopping lists can help remove some of the uncertainty and guesswork from consumers’ Christmas shopping sprees. Currently however, less than a third of US retailers take...

---

### SAP Emarsys customers embrace Black Friday with a record 3.5 billion messages* sent via the SAP Emarsys platform over Cyber Weekend

- Published: 2021-11-30
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-customers-embrace-black-friday-with-a-record-3-5-billion-messages-sent-via-the-emarsys-platform-over-cyber-weekend/
- Translation Priorities: Optional

With Black Friday 2021 being primarily digital this year, mobile and email were among the channels to see a huge increase in use from brands that work with SAP Emarsys. Indianapolis IN, 2021 — Based on stats from omnichannel customer engagement company SAP Emarsys, this year’s Black Friday saw a huge increase in the use of digital marketing channels by SAP Emarsys customers, compared with 2020, as retailers brought Black Friday to consumers in their homes via their laptops, smartphones, and other devices.   Driven by lingering Covid-19 concerns and heavy digital transformation over the past year, data from the SAP Emarsys platform shows that over the Black Friday sales period (Friday 26th to Cyber Monday 29th inclusive), SAP Emarsys customers sent over 3. 5 billion messages from all channels, including email messages, SMS, push notifications, and in app. This was broken down further into over 3. 3 billion emails (up 39%) and 198 million push notifications via mobile apps. Additionally, SAP Emarsys saw over 637 million email opens via their platform (up 101%).   With brands seeking to be more agile and personalized in their digital campaigns this Black Friday, real-time event triggers powered by SAP Emarsys (digital campaign triggers based on individual customer behavior) were also up by 70% to over 1. 1 billion. 2021 has been another turbulent year for all, making this Black Friday an even more important event for brands — with many relying on the Friday-to-Monday sales period to further boost revenue. Sara Richter, CMO at SAP Emarsys, said: “Various lockdowns throughout the...

---

### 85% of retail marketers see personalization as key for both revenue and customer experiences

- Published: 2021-10-19
- Modified: 2022-05-03
- URL: https://emarsystest.com/press-release/85-of-retail-marketers-see-personalization-as-key-for-both-revenue-and-customer-experiences/
- Translation Priorities: Optional

Four fifths of retail marketers consider personalization important to both improving revenue and CX, yet a quarter can’t access the data needed to personalize Indianapolis, US, 2021 — Four-fifths (85%) of retail marketers consider personalization important to driving both increased revenue and better customer experiences (CX), despite a quarter (24%) being unable to act on their existing customer data. That’s according to a new “Retail Roadblocks” report, released today by customer engagement platform SAP Emarsys.   The study which supports SAP Emarsys’ mission to give back “Power to the Marketer” spoke to over 500 marketers at global retail brands to identify the obstacles facing retail personalization in 2022. With almost a third (29%) responsible for CX, CRM, digital marketing, branding, customer acquisition and customer retention, many are stretched thinner than ever before. They’re required to deliver more sophisticated work, across a broader spectrum, in the same or less time, meaning it’s never been harder to be a marketer. As such, it’s no surprise that time consuming technical issues dominated the list of concerns. The data reveals that an inability to scale content is hampering a third of retail marketers (33%), while 30% say they are lacking the ability to segment by behavior and purchases — a must-have for effective personalization. 22% also state that data silos are limiting their ability to personalize. It’s also evident that marketers are feeling the negative effects of legacy tech infrastructure. One fifth of retail marketers saying their current martech stack isn’t fit for purpose, with over a quarter (29%) citing poor technology integration as a...

---

### SAP Emarsys appoints Head of SAP Customer Experience (CX) Marketing, Joanna Milliken, as new CEO

- Published: 2021-09-21
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/
- Translation Priorities: Optional

$27B SAP backs SAP Emarsys as growth-engine to supercharge SAP Customer Experience (CX) platform  Indianapolis IN – SAP Emarsys, an SAP SE (NYSE: SAP) company, today announces that Joanna Milliken, Head of SAP CX Marketing, will be stepping into the position of SAP Emarsys CEO from 1st October to scale SAP Emarsys’ already exceptional growth since becoming an SAP company in November 2020.  Alongside SAP, SAP Emarsys can accelerate its ability to help brands achieve their business results, by leveraging customer data to engage across multiple channels.   With cross-functional experience in scaling sales, service and product, Milliken’s strength is customer success, and she brings a deep understanding of the CX landscape. Hired for her 20 years of industry expertise, including a history of growing technology companies to $2. 5B, her personal commitment to the marketer’s success and experience working with the world’s leading brands and CMOs, adds to SAP’s customer-centricity.    The backing of a company the sheer scale of SAP since acquisition has given SAP Emarsys a huge leap forward in its mission to support outcome driven personalization to mid-market businesses, helping marketers prove the marketing department is a revenue center.  This comes at a time when organizations are looking to better engage with their customers through personalization, to differentiate and survive.   While retaining world renowned brands such as Puma and Sky, a 10% YOY increase in new customers to date, SAP Emarsys’ growth is now set to accelerate, with SAP’s investment in resources across the business including sales, marketing, services, partnerships, and product. Successful initiatives include the joint placement as leaders in the 2021 Gartner Magic Quadrant for Personalization Engines. SAP Emarsys is hiring for its next phase of growth with multiple opportunities in areas of the business such as marketing, sales and partnerships in all corners of the globe including London, Berlin, Paris, Moscow, Vienna, Sydney, Singapore, Hong Kong and Indianapolis. SAP Emarsys has already been bolstered...

---

### Abbott Lyon partners with SAP Emarsys to drive customer loyalty and retention

- Published: 2021-08-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/abbott-lyon-partners-with-emarsys-to-drive-customer-loyalty-and-retention/
- Translation Priorities: Optional

British luxury jewellery and accessories brand chooses SAP Emarsys to provide personalised experiences to its loyal female customer base London UK — The UK’s leading online destination for personalised jewellery and statement accessories, Abbott Lyon, today announces its partnership with omnichannel customer engagement specialist SAP Emarsys. In a bid to level up its rapid ecommerce growth internationally, the brand can now offer more personalised experiences to its loyal customer base. While the past year has been a struggle for many retailers, 2020 saw Abbott Lyon bootstrap to an impressive £10 million turnover, while founder and CEO Jezz Skelton was recognised for his strong entrepreneurial efforts with a place in this year’s Forbes 30 under 30 list. The huge popularity of Abbott Lyon’s recently added luxury jewellery ranges has generated an increased opportunity for the brand to focus on customer loyalty and retention.  This, combined with a desire to strengthen engagement with its loyal customer base through a more data-driven approach, has led the brand to outgrow its current marketing automation platform, Klaviyo.   SAP Emarsys’s technology will help Abbott Lyon amplify the value of its ever-growing customer database. Integrating seamlessly with Abbott Lyon’s wider technology stack, the SAP Emarsys platform will enable the brand to quickly and easily view Shopify+ data such as customers, events, and orders and allow the team to create smart contact segments and personalised messages while accelerating business outcomes. Founder and CEO Jezz Skelton said: “Despite the challenges of the past year, we are thankful to have seen impressive...

---

### 100-day countdown: Almost half of global retailers are considering canceling Black Friday 2021

- Published: 2021-08-23
- Modified: 2021-08-23
- URL: https://emarsystest.com/press-release/100-day-countdown-almost-half-of-global-retailers-are-considering-canceling-black-friday-2021/
- Translation Priorities: Optional

46% of marketers see Covid-19 as a potential barrier to in-store sales this year August 18, 2021, Indianapolis IN – With 100 days to go until this year’s Black Friday, almost half of marketers globally (46%) are considering canceling their in-store sales due to ongoing uncertainties around Covid-19. That’s according to new research from omnichannel customer engagement company, SAP Emarsys. The survey of global retail marketers also reveals that over four-fifths (81%) are planning to actively encourage customers to shop online rather than in-store as a precaution. However, worryingly, only 13% have finished their Black Friday preparations, with just over a quarter (28%) admitting that their company is yet to start planning at all. These statistics come from preliminary data released by SAP Emarsys ahead of its upcoming Black Friday Bootcamp report. At the same time, however, consumer demand for in-store experiences remains high. Additional data from 2,000 US consumers shows that 30% enjoy going into physical stores and have missed having this option during various lockdowns. A further 40% admitted that they still intended to shop in store this Black Friday, despite rising cases of the Delta variant. Payal Hindocha, Director Customer Engagement Solutions GTM at SAP Emarsys, commented: “With just 100 days until Black Friday, it’s clear that many marketers are less prepared than they should be for the annual retail event. However, while uncertainties around in-store activities are understandable, given the last 18 months, this is a key event in the calendar — and the time for...

---

### Seen the light: Bulbs.com supercharges omnichannel marketing with SAP Emarsys partnership

- Published: 2021-08-11
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/seen-the-light-bulbs-com-supercharges-omnichannel-marketing-with-emarsys-partnership/
- Translation Priorities: Optional

Leading online lighting supplier replaces email service provider Bronto, with new omnichannel approach centralizing marketing data, visibility and control Indianapolis — SAP Emarsys, the omnichannel customer engagement specialist, today announces its partnership with Bulbs. com, the B2B commercial lighting distributor. The move consolidates all of Bulbs’ marketing channels into a single platform, drastically enhancing the organisation’s ability to coordinate cohesive customer journeys from first-contact to checkout and beyond. Bulbs. com sought to improve differentiatation between audiences that require a unique experience in an industry where segments can easily become muddied. Guaranteeing a suitable customer experience and the right specialist resources – for example, not sending an industrial lighter to replace kitchen lamps – is paramount. Despite only signing a contract in May, Bulbs. com has already been able to define customer journeys more clearly, improving search engine marketing (SEM) and customer segmentation in comparison to using Bronto, their previous system. The move to an omnichannel platform rather than a new ESP system has centralized the data of all of these audiences from four or five disparate systems, clarifying which customers need which solution. On top of this, superior automation tools have made it much easier to create triggered marketing automations for these segments, personalized to genuinely reflect behavior and preference of each individual. Personalized emails and workflows are now being delivered far quicker than before, while the website can now tie email and advert together to create a cohesive journey. This is partially thanks to the Lead Developer – who previously worked on...

---

### Guilty secret: Nearly a third of Americans regularly buy from retailers, despite disagreeing with their ethics

- Published: 2021-07-29
- Modified: 2021-08-04
- URL: https://emarsystest.com/press-release/guilty-secret-nearly-a-third-of-americans-regularly-buy-from-retailers-despite-disagreeing-with-their-ethics/
- Translation Priorities: Optional

Indianapolis IN — While CSR efforts are a huge focus for many modern brands, 31% of US shoppers admit to buying from retailers despite disagreeing with their ethics. That’s according to new research from retail experts, SAP Emarsys.   The study of 7,000 consumers across five countries reveals that a quarter (24%) of consumers have brands that they regularly buy from but would not endorse publicly, with a further 16% going so far as to say that they are loyal to retailers they’re ashamed of. When it comes to younger consumers, the figures are even higher. In fact, those aged 16-24 are the most likely to regularly buy from brands despite disagreeing with their ethics, with a third (31%) admitting to feeling this way. This group is also the most likely to regularly buy from brands but not endorse them publicly (36%). Surprisingly, the survey found that strong ethical values (23%) is one of the least popular reasons why respondents are loyal to their favorite retailers, compared to 60% who are loyal to brands that have a wide range of products and 49% for those that offer consistent low prices.   Commenting on these findings, Payal Hindocha, Director Customer Engagement Solutions GTM at SAP Emarsys said: “Customer loyalty is not a simple concept; it’s not just a case of liking a brand. There are different types of loyalty that consumers experience. For instance, “incentivized loyalty” is loyalty that’s purely due to the points or rewards received for repeat purchases. Take those rewards away, and...

---

### Ryderwear deploys SAP Emarsys to drive global growth and deliver true 1:1 personalisation

- Published: 2021-07-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/ryderwear-deploys-emarsys-to-drive-global-growth-and-deliver-true-11-personalisation/
- Translation Priorities: Optional

Ryderwear, an Australian based activewear and footwear company has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes. SAP Emarsys has been chosento deploy its scalable, customer marketing insights solutions to support business growth and enable true 1:1 customer personalisation.   Formed in 2009 in Adelaide, Ryderwear is a leading activewear and gym apparel manufacturer and distributor with a strong customer base both locally and worldwide. The brand boast partnerships with the likes of bodybuilding legend, Kai Greene and WWE superstar, Natalie Eva Marie. Ryderwear has consistently doubled its growth year on year. In the last twelve months, the business has almost tripled growth by shifting focus from the bodybuilding market to the broader fitness industry. In light of this significant expansion, Ryderwear required a centralised customer marketing and engagement solution that was scalable for growth in local and international markets across Australia, US, UK and Europe. Ryderwear selected SAP Emarsys to deploy its Data Layer and Loyalty Module, to deliver a true 360-degree view of the individual customer as well as increase customer retention and loyalty. Ryderwear has also deployed SAP Emarsys’ Customer Lifecycle Module (Smart Insights) and Omni-Channel Messaging to boost omnichannel engagement and drive a highly personalised and scalable approach to its customer marketing.   “Being customer-first requires a complete understanding of every customer across the globe so we can reach them at the right time with the right message. Prior to deploying SAP Emarsys, our customer data was separated into silos... .

---

### SAP Emarsys, an SAP Company, Named a Leader for the Third Time in 2021 Gartner Magic Quadrant for Personalization Engines

- Published: 2021-07-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-third-time-in-2021-gartner-magic-quadrant-for-personalization-engines/
- Translation Priorities: Optional

SAP NEWSBYTE  — SAP Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner as a Leader in the 2021 ”Magic Quadrant for Personalization Engines”* for the SAP® SAP Emarsys® Customer Engagement platform . “It is vital that brands learn from the data-driven, digital-first approach they took in 2020 and incorporate these learnings into all elements of their omnichannel marketing,” said Sara Richter, SAP Emarsys CMO. “With 91% of consumers saying they are more likely to buy from brands that provide relevant offers and recommendations, personalization is an essential part of this approach. We believe that this report, and our Leader placement within it, validates our vision for personalized, customer-centric commerce and that we offer the right technologies to help brands connect the dots and produce a true 1:1 customer experience. ” According to Gartner, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. The report recognizes SAP for its industry-specific templates to ease user adoption as well as measurement and reporting and service and support. ”  “We believe our position as a Leader in this report validates the overall features of the SAP Customer Experience portfolio,” said Sameer Patel, chief marketing and solutions officer for SAP Customer Experience. “With the integration of SAP Emarsys, SAP Customer Experience powers a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms. ” Acquired by...

---

### SAP Emarsys adds 40+ timesaving and effectiveness product features to omnichannel customer engagement platform

- Published: 2021-07-21
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-adds-40-timesaving-and-effectiveness-product-features-to-omnichannel-customer-engagement-platform/
- Translation Priorities: Optional

Update for over 33,000 active users aims to return as much time as possible to marketers by streamlining user interfaces, simplifying personalization and maximising engagement strategies Indianapolis IN, 2021 — Omnichannel customer engagement leader SAP Emarsys today announces the addition of a wealth of new features to its platform, with over 40 new tools and functionalities added to help marketers respond to the changing behaviors of their customers. Marketers are rapidly shifting between acquisition, conversion, and retention, and business leaders are increasingly conscious of the impact that marketing can have on accelerating business outcomes. This is making organizations eager to respond more quickly and effectively to customer demands while mastering more engagement channels to communicate with consumers. SAP Emarsys’ 33,000 active users are already being saved an average 35 working days a year through the platform and are now able to rely on more tools for improved personalization and strategic outreach. Personalization New features have been introduced to help marketers deliver true 1:1 personalization through SAP Emarsys’ artificial intelligence (AI), helping counter the conviction held by 86% of UK consumers that their apps don’t know them well:  A new marketer-friendly user interface (UI), streamlined to allow the creation of complex customer segments in just ten minutes, down from 45 mintues through a single page. A new hero feature introduced that allows marketers to use their own set of business rules on top of AI to deliver the optimal product recommendation meeting both customer’s expectation for relevant recommendations, and the business needs to reduce the weeks coverage...

---

### Feel Good Contacts partners with SAP Emarsys to boost customer satisfaction and retention

- Published: 2021-07-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/feel-good-contacts-partners-with-emarsys-to-boost-customer-satisfaction-and-retention/
- Translation Priorities: Optional

Online contact lens and prescription glasses retailer chooses SAP Emarsys to improve communication and provide personalised experiences for customers London UK, July 2021 — The UK’s most popular online contact lens retailer, Feel Good Contacts, today announces its partnership with omnichannel customer engagement specialist SAP Emarsys. Equipping them with the customer engagement and data analytics tools needed to grow their already strong database of customers, the SAP Emarsys platform will help the brand to provide customers with more personalised experiences. Offering customers contact lenses and prescription glasses at affordable prices ­— up to 50% cheaper than high street opticians and retailers — Feel Good Contacts has seen rapid growth in the UK, Ireland and France, and ships worldwide.   The brand’s huge online popularity, combined with a desire to reach the end goal of increased sales and revenue quicker, meant Feed Good Contacts outgrew its existing email service provider. Ultimately, the desire to grow while improving customer satisfaction and retention led to the switch to personalisation experts SAP Emarsys. Since the platform’s implementation 4 months ago, Feel Good Contacts has already seen how SAP Emarsys’s technology can accelerate business outcomes. Providing the tools to enable next-level, flexible personalisation in email marketing, the company has seen unsubscribe rates progressively decrease. Satisfied customers are also responding well to the new individualised offers and improved communications they receive, providing direct and positive feedback about the change.   Nimesh Shah, Marketing Director at Feel Good Contacts, said: “There are absolutely no negatives to our partnership with SAP...

---

### Jebsen Fine Wines selects SAP Emarsys as strategic partner to enhance customer engagement

- Published: 2021-05-20
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/jebsen-fine-wines-selects-emarsys-as-strategic-partner-to-enhance-customer-engagement/
- Translation Priorities: Optional

SAP Emarsys to help Hong Kong’s leading wine distributor strengthen customer loyalty and maximize value Jebsen Fine Wines, a division under Jebsen Group’s Beverage Business Unit, today announced their partnership with SAP Emarsys, the only omnichannel customer engagement platform which streamlines workloads, improves customer engagement and achieves sustainable membership growth by building trusted, loyal and lasting customer relationships. Driven by the increase in online spending triggered by the pandemic, Jebsen Fine Wines has experienced rapid business growth and tripled its sales in 2020. Due to its expanding customer base, the company requires a customer relationship management (CRM) system that offers personalized one-to-one interactions for better engagement and retention of customers while achieving cost effectiveness in a competitive landscape. Through SAP Emarsys’s fully integrated customer data platform (CDP), Jebsen Fine Wines will have complete access to its customers’ lifecycles. The cutting-edge platform eliminates silos and unifies customer data through an open architecture and API to drive more intelligent engagement and achieve customer-centricity. By leveraging historical data metrics, lifecycle segments, and personalization variables, Jebsen Fine Wines will be able to gain demographic insights of its customer profiles and simplify reporting, allowing it to segmentalize and manage customers and conversions effectively. SAP Emarsys will also provide dedicated, professional and responsive support as well as integrated online training sessions to ensure that the Jebsen Fine Wine team transitions smoothly to the new system. “With our expanding business and customer base, CRM will play an increasingly critical role in ensuring that customers will come––and come back––happily,” Bonnie Mak,...

---

### Best foot forward: SAP Emarsys announces partnership with footwear retailer Rubino Shoes

- Published: 2021-04-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/best-foot-forward-emarsys-announces-partnership-with-footwear-retailer-rubino-shoes/
- Translation Priorities: Optional

Canadian distributor to capitalize on online growth through personalized interactions driven by omnichannel customer engagement Indianapolis IN — Omnichannel customer engagement powerhouse SAP Emarsys today announces its partnership with footwear specialist Rubino Shoes, helping the family-owned distributor to migrate and scale its local-community ethos into the digital sphere. The SAP Emarsys platform will underpin Rubino Shoes’s approach to customer relationship management, helping to better segment customers and develop more sophisticated individual profiles. This analysis will inform customer engagement strategies in email and SMS messaging, as well as social engagement and seasonal, event-based mobile marketing and advertising. With fewer than ten people in the company headquarters, an omnichannel platform was prioritized by Rubino Shoes as a means of centralizing data, ensuring that the company remained as agile as possible. The ability to drive engagement on digital channels will enable a better informed, more efficient decision-making process at the senior level, and allow the company to continue to improve on a 15x increase in online sales since the beginning of the pandemic. At the same time, SAP Emarsys’s introduction is key to the process of upscaling the business without losing its familial ethos. Rubino Shoes remains committed to a real estate portfolio that has served provinces in Eastern Canada, in tight-knit communities with a 95% French-speaking populous, for almost half a decade. The ability to personalize one-to-one engagement across multiple channels is fundamental to upscaling that community feel. Angelo Rubino, vice president, Rubino Shoes: “Our business success has only been possible by valuing our local community. We’ve...

---

### SAP Emarsys launches personalization tech for mobile subscription businesses to aid customer retention

- Published: 2021-03-24
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-launches-personalization-tech-for-mobile-subscription-businesses-to-aid-customer-retention/
- Translation Priorities: Optional

With 70% of customers only using a mobile app once after downloading, SAP Emarsys’s new solution promises to solve the problem of mobile retention  Indianapolis IN — World-leading omnichannel customer engagement company SAP Emarsys today launches a new personalization solution for mobile subscription-based businesses to improve customer loyalty and customer lifetime value.   The use of mobile has skyrocketed since the beginning of the Covid-19 pandemic, and the new technology from SAP Emarsys directly addresses an enduring problem for businesses whose primary go-to-market channel is a mobile app: 70% of people who download an app only ever use it once, meaning businesses are struggling to drive repeat revenue and loyalty from their customer base.   SAP Emarsys’s mobile subscription solution works by enabling businesses to create unique, end-to-end, personalized digital content, services and journeys for each individual user at scale and in real time — fueled by each customer’s unified profile — overcoming the barrier between acquisition and retention.   Chris Godderidge, VP mobile, SAP Emarsys said: “Businesses who rely on selling through a mobile app are in a tricky position.  After the initial app download, remaining relevant is a major challenge because you’re competing against so many other companies all vying for attention on a customer’s smartphone.   “Our technology gives companies a major boost when it comes to capturing customers’ attention over and over again through effective one-to-one personalization. When a customer opens the app, everything they see is tailored exactly for them — delivering value immediately, while encouraging them to come back, remain loyal and spend more. ”  One such company that has been using SAP Emarsys’s new mobile technology to great effect is Adidas Runtastic.  Edit Dudás, head of CRM, Adidas Runtastic said: “With SAP Emarsys, we...

---

### Going up a gear: BOTB shifts to SAP Emarsys to drive omnichannel engagement

- Published: 2021-03-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/going-up-a-gear-botb-shifts-to-emarsys-to-drive-omnichannel-engagement/
- Translation Priorities: Optional

SAP Emarsys replaces Bronto to centralize customer data, tighten existing outreach processes and introduce AI capabilities to futureproof customer engagement March 18 2021, London, UK — Omnichannel customer engagement specialist SAP Emarsys today announces its partnership with BOTB. com (Best of the Best), the Dream Car competition company, to centralize and futureproof its customer engagement strategies and to maximize the value the company can extract from its customer data. SAP Emarsys has been selected to replace the existing Bronto platform to execute a CRM strategy that provides a cohesive, holistic journey no matter the channel that BOTB customers prefer. Centralizing data, and automating its subsequent analysis, has enabled BOTB to drastically improve the profiling of its customers, accommodating individual preferences and behaviors in more detail. More precise customer segments will enable the delivery of a unique package of offers and media content, including material from a YouTube channel with over 14,000,000 views. Centralization also has the benefit of maximizing BOTB’s current resource. By making all customer data accessible from a single point, BOTB can increase productivity using the existing team. Specific modules selected by BOTB include Smart Insight, the customer intelligence model that automates retention marketing to maximize revenue, and the Predict recommendation engine, which delivers personalized recommendations for customers across email, mobile and web channels. Full integration will be completed by May 2021. SAP Emarsys was selected over competitors due to its flexible and forward-looking technology and integration functionality, aligning multiple CRM channels under one roof whilst future-proofing the CRM...

---

### SAP Emarsys announces Retail Revival — the digital festival putting the customer back in commerce

- Published: 2021-03-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-announces-retail-revival-the-digital-festival-putting-the-customer-back-in-commerce/
- Translation Priorities: Optional

Following the success of last year’s Retail Renaissance, this year’s digital festival, running 15-17 June 2021, will draw on experts within the retail industry to explore how to grow with first-party data, real-time customer data and omnichannel personalization World-leading omnichannel customer engagement company SAP Emarsys today announces its new digital festival Retail Revival, helping retail brands to “put the customer back into commerce” as the world tentatively reopens once more: Event: SAP Emarsys Digital Festival: Retail Revival 2021What: Virtual event featuring five themes plus hands-on product training, interactive experiences, + moreWho: Sessions from leading marketers, brands and industry analystsWhen: June 15th to 17th 2021Where: Register now at https://emarsystest. com/retail-revival/ As brands prepare for the return of customers to stores, they are now armed with significantly more behavioral and preference data than ever before, thanks to the shift to ecommerce during the pandemic. Neither consumers nor brands will abandon the advantages of this new world of digitally driven retail. 59% of businesses globally say their customers are now completing discovery to purchase journeys via a mobile device. The challenge facing retailers now, however, is how to capitalize on that customer data to improve both the online and in-store experience — ultimately to drive loyalty and profit. But brands admit that their experiences online and offline are fragmented, and that keeping up with customer demands is a challenge. In the face of these challenges, SAP Emarsys’s Retail Revival festival will draw on the expertise of SAP Emarsys customers and retail analysts to explore how brands can unlock the value of first-party customer...

---

### Covid-19 one year on: Data sheds light on extraordinary growth in digital marketing

- Published: 2021-03-11
- Modified: 2021-03-11
- URL: https://emarsystest.com/press-release/covid-19-one-year-on-data-sheds-light-on-extraordinary-growth-in-digital-marketing/
- Translation Priorities: Optional

Use of push notification, email and SMS marketing have surged during the pandemic, showing little sign of returning to pre-Covid levels when stores reopen March 11 2021, Indianapolis IN — Exactly one year on since the WHO declared Covid-19 a pandemic, new data from marketing data specialist SAP Emarsys sheds light on how much brands have increased their use of digital marketing tactics like email, SMS, push notifications and web notifications. Since March 2020, all digital marketing tactics have increased significantly, but it’s mobile push notifications that have seen the widest adoption — with the number of pushes increasing by 78% over the last year. Currently, this trend shows no signs of slowing down or returning to pre-pandemic levels, with mobiles remaining a vital part of both the online and in-store shopping experience. Email marketing has also increased, with the number of promotional emails sent rising from 8 to 12 billion (a 50% increase) in the run up to Christmas. Even after this busy festival period, use of email marketing remained high, but appears to be slowly returning to pre-Covid levels. A similar trend occurred with promotional SMS messages, peaking at 30 million ahead of Christmas (a 159% increase), before settling back down to 13 million in January 2021. In contrast, the use of web notifications has followed a different path over the course of the pandemic.   Distributions of web notifications hit their peak towards the beginning of many global lockdowns in April, seeing an 81% uplift compared to previous months. Here,...

---

### SAP Emarsys launches major updates to omnichannel customer engagement platform

- Published: 2021-03-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-launches-major-updates-to-omnichannel-customer-engagement-platform/
- Translation Priorities: Optional

The new updates further enhance omnichannel execution agility and personalization while helping marketers to prioritize actions that will drive the most effective business outcomes Indianapolis IN, March 10 2021 — World-leading omnichannel customer engagement company SAP Emarsys today launches a host of new innovative features to its platform — helping brands around the world to deliver one-to-one personalized experiences on any channel that deliver predictable and profitable outcomes. The new updates further enhance the platform’s personalization capabilities, making it easier for marketers to capitalize on real-time customer behavior data, while also improving omnichannel execution agility — and providing enhanced visibility into the granular actions that drive revenue for the business. In terms of personalization, the platform now enables marketers to make use of real-time contextual customer experience data from within the omnichannel automation solution of the platform itself. Previously, marketers had to use two separate modules for omnichannel automation — one for lifecycle- and product-driven campaigns and another for real-time customer data-driven campaigns. Now, with both features accessible within the automation center, marketers can respond to customer behavior in real time much more easily, and automate personalized omnichannel campaigns from a single place with a consistent editing experience, improving execution agility, while ensuring customers receive the right message on the right channel at the right time, SAP Emarsys has also introduced new features to directly address a growing trend of consumers opting out of email marketing or mobile push notifications. The first is a “mobile inbox” feature, which embeds directly within...

---

### Gaia Herbs plants seeds for three-year growth plan with SAP Emarsys customer engagement tools

- Published: 2021-02-16
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/gaia-herbs-plants-seeds-for-three-year-growth-plan-with-emarsys-customer-engagement-tools/
- Translation Priorities: Optional

Indianapolis, IN — Leading natural herbs product brand Gaia Herbs today announces a new partnership with SAP Emarsys, the omnichannel customer engagement specialist. SAP Emarsys will provide the customer engagement and data analytics tools that will act as the lynchpin of the Gaia Herbs’ marketing tech stack, as part of its three-year plan for growth, establishing best practice within the business. SAP Emarsys’s technology will examine the sales and customer engagement data that was previously difficult to analyze, identifying and contextualizing actionable customer insights. The capacity to unify and analyze customer data will allow Gaia Herbs to develop sophisticated, comprehensive marketing segments based on behavior and preference. Improved access and clarity of this data will allow Gaia Herbs to focus on customer conversion optimization, streamlining marketing strategies, and delivering genuine one-to-one personalization across all channels. Marketing to these segments will also be delivered via SAP Emarsys, with engagement tools empowering Gaia Herbs’ newly appointed — and first-ever — CRM manager. SAP Emarsys replaces the current provider Klaviyo and the company will also be taking on email responsibilities for other brands that Gaia Herbs distributes, including the Floradix® line of high-quality herbal products and dietary supplements, which the company will become the exclusive U. S. distributor for as of March 1, 2021. Data from these third-party distributions will be captured within the same platform, eliminating the problems inherent in siloed data structures. Brian Best, director of digital marketing and ecommerce, Gaia Herbs said: “We’re trying to build the best state of play possible from a tech stack...

---

### Large US retailers upbeat about financial recovery in 2021 thanks to Covid-19 vaccines

- Published: 2021-01-12
- Modified: 2021-01-12
- URL: https://emarsystest.com/press-release/large-us-retailers-upbeat-about-financial-recovery-in-2021-thanks-to-covid-19-vaccines/
- Translation Priorities: Optional

Research by SAP Emarsys ahead of NRF has found that, after a tough year in 2020, US retailers are remaining upbeat about their prospects in 2021  Indianapolis IN — Many of the largest US retailers are optimistic about the year ahead, with nearly one in five (19%) saying that 2021 will be a much better year for business thanks to the Covid-19 vaccine rollouts. That’s according to new research from tech company SAP Emarsys, which works with some of the biggest US retail brands on omnichannel customer engagement. Adding to the confidence that retail will see some kind of normality in the next few months, just a fifth of large US retailers say that they expect to see significant business challenges throughout 2021 even with the vaccine rollout. One in five also say they will be less fearful of doing things differently in 2021, while a further 19% say they will invest more in fulfilment and their supply chains in the year ahead.   These findings come from SAP Emarsys’s most recent research with 355 senior marketers working within large US retail brands (turnover of $20 million+), reflecting on the year the retail industry has battled, while also assessing plans for the year ahead. This chimes with recent research from SAP and Oxford Economics, which finds that supply chains are a top three priority for more than half of brands for 2021. The positivity is also effecting major change in the way large US retailers are thinking, with a third saying they will better monitor what...

---

### Retailers step up to digital Black Friday with huge increase in omnichannel marketing, SAP Emarsys finds

- Published: 2020-11-30
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/retailers-step-up-to-digital-black-friday-with-huge-increase-in-omnichannel-marketing-emarsys-finds/
- Translation Priorities: Optional

With Black Friday 2020 being predominantly digital, mobile and email were among many digital channels to see a huge increase in usage from retailers Indianapolis IN — This year’s Black Friday saw a huge increase in the use of digital marketing channels compared with 2019 as retailers brought Black Friday to consumers in their homes via their laptops, smartphones and other devices, omnichannel customer engagement company SAP Emarsys finds today. Driven by Covid-19, lockdowns and physical store closures across the world, data from the SAP Emarsys platform shows that over the Black Friday sales period, brands sent over 86 million push notifications (messages) via mobile apps (up a staggering 90%) and 834 million emails (up 21%). With brands seeking to be more agile and personalized in their digital campaigns this Black Friday, real-time event triggers powered by the SAP Emarsys platform (digital campaign triggers based on individual customer behavior) were also up an enormous 177% to 189 million, while segment executions (campaigns aimed at different audience segments) were up to by 29% to 14. 6 million. Some brands, like Sports Direct, have even adopted advanced AI personalization technology, using visual data to recommend products to shoppers based on their own unique tastes and preferences — a level of personalization that even Amazon can’t achieve. 2020 has been a tumultuous year for all making this Black Friday an even more important event for retailers, with many relying on the sales period to rescue revenue in what has been a challenging year for retail. Sara Richter, CMO at SAP...

---

### Lounge Underwear partners with SAP Emarsys to gain a better understanding of customers globally

- Published: 2020-11-16
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/lounge-underwear-partners-with-emarsys-to-gain-a-better-understanding-of-customers-globally/
- Translation Priorities: Optional

Indianapolis IN — Global women’s underwear brand Lounge Underwear today announces a partnership with SAP Emarsys, the omnichannel customer engagement company, to gain a better understanding of its hundreds of thousands of customers all around the world. Lounge Underwear, which is known for its innovative marketing approach and commitment to diversity when working with Instagram influencers and models, selected SAP Emarsys as its customer engagement platform of choice because of how easily it provides customer insights, enabling the brand to run more targeted, personalized and effective digital marketing campaigns. SAP Emarsys’s customer engagement platform will analyze and centralize the data of Lounge Underwear customers. Integrating seamlessly with Lounge Underwear’s wider technology stack, including Shopify+, SAP Emarsys will provide a singular, unified view of all customer data streams, eliminating unnecessary silos. This comprehensive perspective will allow Lounge Underwear to drive revenue through more effective automated retention marketing. Personalized one-to-one messaging will reflect customer behavior and preferences more accurately, while SAP Emarsys’s artificial intelligence will automatically recommend product offers to different customer segments. Both will drive brand loyalty and the success rate of marketing campaigns, boosting revenue in the short and long term. The SAP Emarsys platform will also integrate seamlessly with Lounge Underwear’s wider technology stack, including with Shopify+. The integration enables Lounge Underwear to view Shopify+ data, for example on customers, events and orders, within the SAP Emarsys platform to help the team create smart contact segments, personalized messages and event-based programs — helping to accelerate business outcomes. Arron Kooner, head of customer communications...

---

### Black Friday boon: US consumers itching to take advantage of online deals this year, research finds

- Published: 2020-11-12
- Modified: 2020-11-17
- URL: https://emarsystest.com/press-release/black-friday-boon-us-consumers-itching-to-take-advantage-of-online-deals-this-year-research-finds/
- Translation Priorities: Optional

45% of US consumers who want to take advantage of Black Friday say they’ll browse for deals more than they did last year — while 32% say they’ve saved money for Black Friday 2020 London UK — Nearly half (45%) of US consumers who are intending to take advantage of Black Friday online this year will spend more time browsing for deals than they did last year — with nearly a third (32%) saying they’ve saved money specifically for Black Friday 2020, according to research from SAP Emarsys. A fifth (22%) of online Black Friday bargain hunters also say that they’re intending to spend more this year, 19% say Black Friday has become more important to them than before. The gadgets and apparel sectors are set to benefit the most, with more than three quarters of Black Friday consumers intending to buy electronics and clothes. 52% of consumers also said they are planning to buy toys, while 48% said they will be purchasing beauty products. This is according to a recent survey of 1,000 US consumers conducted by SAP Emarsys, following on from previous research in August, which found that most Black Friday shopping this year will be done online rather than in store. Alex Timlin, SVP of verticals at SAP Emarsys, said: “This research is welcome news to US retailers, many of which will be relying on ecommerce this Black Friday to mitigate the closure of physical stores. ” “But delivering on ecommerce at scale on a day as important as Black Friday is...

---

### SAP Completes Acquisition of SAP Emarsys

- Published: 2020-11-05
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/
- Translation Priorities: Optional

SAP NEWSBYTE - SAP SE (NYSE: SAP) today announced it has completed the acquisition of SAP Emarsys, a leading omnichannel customer engagement platform provider. Terms of the transaction were not disclosed.   The SAP Emarsys products will be added to the SAP® Customer Experience portfolio. “With SAP Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product portfolio that is more than the sum of its parts,” SAP Customer Experience President Bob Stutz said. “With the strengths of our current solutions and the integration of SAP Emarsys, SAP Customer Experience will power a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms. ”  Visit the SAP News Center. Follow SAP on Twitter at @SAP_CX and @SAPNews. Media Contacts:Janice Tsoules, SAP, +1 (650) 223-4817, janice. tsoules@sap. com, ETDaniel Reinhardt, SAP, +49 6227 7-40201, daniel. reinhardt@sap. com, CETLucy Davies, SAP Emarsys +447759635919, lucy. davies@emarsystest. com, GMT SAP Press Room; press@sap. com Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U. S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could...

---

### SAP to Acquire Omnichannel Customer Engagement Leader SAP Emarsys

- Published: 2020-10-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/
- Translation Priorities: Optional

WALLDORF, Germany, and INDIANAPOLIS, Ind. — Oct. 1, 2020— SAP SE (NYSE: SAP) today announced it has entered into an agreement to acquire SAP Emarsys, a leading omnichannel customer engagement platform provider. SAP Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP® Customer Experience portfolio with SAP Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalized, omnichannel engagements in real time, helping organizations ensure every engagement is relevant and impactful. “Adding the SAP Emarsys customer engagement platform to our leading SAP S/4HANA® and Experience Management technology from SAP and Qualtrics opens up new possibilities for our customers that are unique in the market,” said Christian Klein, CEO of SAP. “The success of brands worldwide depends today on their ability to offer a compelling customer journey and to cater to the individual expectations of customers. To meet these expectations, front-office data must be integrated with back-office capabilities and with individual customer feedback. Once the transaction closes, SAP will enable brands to connect every part of their business to the customer, including experience data. We will deliver a portfolio for a ‘commerce anywhere’ strategy allowing for hyperpersonalized digital commerce experiences across all channels at any time. ”   SAP Emarsys is an innovative and easy-to-use fully integrated cloud-based marketing platform. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale. “Customer engagement technology has evolved tremendously over the past...

---

### SAP Emarsys Retail Renaissance digital-first ecommerce festival announced for 15–17th September

- Published: 2020-08-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-retail-renaissance-digital-first-ecommerce-festival-announced-for-15-17th-september/
- Translation Priorities: Optional

Leader in Gartner’s Magic Quadrant for Personalization Engines to deliver 40+ round-the-clock digital sessions for marketers, e-commerce professionals and retail leaders Indianapolis IN, August 10 — World-leading marketing technology company SAP Emarsys today announces its timezone-busting Retail Renaissance festival from 15–17th September, providing sixty hours of targeted retail and ecommerce content and expertise in just three days. With over forty digital sessions for marketers, ecommerce professionals and digital leaders, Retail Renaissance will deliver sessions from Australia, Germany, France, the UK and the US in one seamless festival. It is one of the first opportunities for ecommerce experts worldwide, including representatives from Facebook, Forrester and Shopifyplus, to engage with the wider industry community since the outbreak of Covid-19. Keynote session will be run by ecommerce experts, futurists and representatives from the world’s biggest retail brands, with talks focusing on five key themes: Customer engagement: the art of developing emotional connections with customers to build loyal, lasting relationshipsOmnichannel commerce: how to drive repeat purchases, improve average order value (AOV) and customer lifetime value (CLTV) through omnichannel brand experiencesCross-channel marketing and personalization: how personalized messages, delivered at the right time, increase loyalty and customer retentionCustomer data: how to use customer data intelligently to drive growth and revenueThe DNA of high-performing teams: the qualities needed to deliver best-in-class customer engagement The full agenda, including keynote speakers, will be announced in early August, and reservations for the event are now open.

---

### AO.com takes personalization capabilities to new heights with SAP Emarsys platform

- Published: 2020-06-30
- Modified: 2025-01-20
- URL: https://emarsystest.com/press-release/ao-com-takes-personalization-capabilities-to-new-heights-with-emarsys-platform/
- Translation Priorities: Optional

Online electricals retailer, AO. com selects SAP Emarsys to power digital marketing, prioritizing scalability and customer experience London UK, 30 June 2020 — The online electricals retailer, AO. com today announces a partnership with omnichannel customer engagement company SAP Emarsys, enabling it to personalize the experience for its customers on a truly one-to-one basis for the first time. The single SAP Emarsys platform, which is the only one in the world built from the ground up to accelerate business outcomes, has consolidated AO’s customer data into one system, providing actionable customer insights to the marketing team. Now, based on those insights, AO is targeting customers more effectively through one-to-one personalized digital marketing campaigns based on customers’ desires and behavior. Prior to working with SAP Emarsys, AO had expanded into Europe it didn’t want its customer data system to be regionally siloed. The team at AO realized that this approach could not scale, making it difficult to maintain the highly personalized experience customers had come to expect. AO therefore selected SAP Emarsys because of its single platform approach to unifying customer data, and its approach to providing customer insights. Jodie Gardner, head of CRM for AO, said: “At AO is all about giving our customers an exceptional service and want to do this in a friendly and human way. ” “Migrating to the SAP Emarsys platform is a huge win in terms of guaranteeing that high-quality, personalized customer engagement. From our first meeting with SAP Emarsys, their genuine interest in helping us improve was palpable. The introduction of...

---

### Stateside Sports chooses SAP Emarsys as number one draft pick

- Published: 2020-06-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/stateside-sports-chooses-emarsys-as-number-one-draft-pick/
- Translation Priorities: Optional

SAP Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022 Sydney, Australia – 23 June 2020 — Stateside Sports, Australia’s home of United States sports lifestyle, today announced it has partnered with SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years. Using SAP Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. SAP Emarsys’ marketer-friendly artificial intelligence will enable Stateside Sports to use this data to serve relevant and engaging content, at the right time and in the right channel, to build trusted, loyal and lasting customer relationships. Ross Harris, director at Stateside Sports, said: “Our laser focus on customers, storytelling and authenticity has been central to our business from day one. However, we recognised that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalised, omnichannel customer experiences. It was clear to us that SAP Emarsys are experts in retail and ecommerce and the sophistication this partnership will bring to our marketing will be key to future proofing our business. ”  Adam Ioakim, managing director, APAC, SAP Emarsys, commented: “Stateside Sports is a prime example of an Australian retailer that’s quickly attracted a loyal customer base as a result of a unique offering and prioritising customer experience. We look...

---

### Women's Wear Daily Weekly chain store sales remain challenged

- Published: 2020-05-19
- Modified: 2020-07-15
- URL: https://wwd.com/business-news/retail/weekly-sales-report-1203636709/
- Translation Priorities: Optional



---

### Enjeux Marketing Easyparapharmacy centralises the management of its various customer relationship channels

- Published: 2020-05-19
- Modified: 2020-07-07
- URL: https://www.enjeuxmarketing.com/easyparapharmacie-centralise-la-gestion-de-ses-differents-canaux-de-relation-clients/
- Translation Priorities: Optional



---

### Jolyn selects SAP Emarsys to transform omnichannel marketing and personalization, powered by AI

> Indianapolis IN, May 18 2020 — Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider SAP Emarsys to transform the way it does omnichannel digital marketing and personalization.

- Published: 2020-05-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/jolyn-selects-emarsys-to-transform-omnichannel-marketing-and-personalization-powered-by-ai/
- Translation Priorities: Optional

Indianapolis IN, May 18 2020 — Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider SAP Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the SAP Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. For example, after analyzing five years’ worth of customer data in less than a day (thanks to SAP Emarsys’s Shopify+ ecommerce integration), SAP Emarsys’s AI technology segmented Jolyn’s customers and prospects into warm leads, cold leads, defecting customers, and predicted customer lifetime value. The marketing team then built simple automated campaigns through the platform that can target each segment through Facebook, Google Shopping, Instagram, email, SMS in a truly omnichannel manner. One such campaign targets customers who haven’t visited the site in 30 days with one-to-one personalized offers, such as discounts or products they might like — even if the customer doesn’t provide their email address. SAP Emarsys’s easy implementation and wide range of integrations, with the likes of Shopify+ and other ecommerce platforms, also meant that Jolyn was up and running with the technology within a single day — without the need for IT or developer involvement. Samantha Tedder, senior digital marketing manager, Jolyn said: “Because SAP Emarsys’s technology is so easy to use, it allows us marketers to be marketers. With the tool, we now have more time to focus on strategy, messaging and the creative — and work out what...

---

### Forbes - How ecommerce's explosive growth is attracting fraud

- Published: 2020-05-18
- Modified: 2020-07-15
- URL: https://www.forbes.com/sites/louiscolumbus/2020/05/18/how-e-commerces-explosive-growth-is-attracting-fraud/#3fc3d9b56c4b
- Translation Priorities: Optional



---

### MediaPost Jolyn partners with SAP Emarsys on digital personalization

- Published: 2020-05-18
- Modified: 2025-01-09
- URL: https://www.mediapost.com/publications/article/351545/jolyn-partners-with-emarsys-on-digital-personaliza.html
- Translation Priorities: Optional



---

### Forbes - 10 ways AI can improve voice of the customer programs

- Published: 2020-05-17
- Modified: 2020-07-15
- URL: https://www.forbes.com/sites/louiscolumbus/2020/05/17/10-ways-ai-can-improve-voice-of-the-customer-programs/#16b625fe3122
- Translation Priorities: Optional



---

### Well+Good Sephora can't keep these 10 beauty products in stock during quarantine

- Published: 2020-05-13
- Modified: 2020-07-07
- URL: https://www.wellandgood.com/good-looks/best-sellers-at-sephora/
- Translation Priorities: Optional



---

### Digital Journal Covid-19: Analyzing data to discover trends for consumer spending

- Published: 2020-05-12
- Modified: 2020-07-15
- URL: http://www.digitaljournal.com/business/covid-19-analyzing-data-to-discover-trends-for-consumer-spending/article/571462
- Translation Priorities: Optional



---

### Entrepreneur - How ecommerce companies can continue engaging new customers

- Published: 2020-04-30
- Modified: 2020-07-15
- URL: https://www.entrepreneur.com/article/349666
- Translation Priorities: Optional



---

### Forbes - Attention marketers and customer experience leaders: here is how the coronavirus pandemic is changing customer behavior

- Published: 2020-04-28
- Modified: 2020-07-15
- URL: https://emarsystest.com/press-release/forbesattention-marketers-and-customer-experience-leaders-here-is-how-the-coronavirus-pandemic-is-changing-customer-behavior/
- Translation Priorities: Optional



---

### Forbes - How Covid-19 is transforming e-commerce

- Published: 2020-04-28
- Modified: 2020-07-15
- URL: https://www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-transforming-e-commerce/#b49429c3544f
- Translation Priorities: Optional



---

### ECO. Modern Essentials boosts customer engagement with SAP Emarsys

- Published: 2020-04-28
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/eco-modern-essentials-boosts-customer-engagement-with-emarsys/
- Translation Priorities: Optional

Wellness brand turns to SAP Emarsys to scale one-to-one personalization and drive predictable and profitable growth Sydney, Australia – 28 April 2020  — ECO. Modern Essentials, the Australian wellness brand specialising in 100% pure essential oils and blends, today announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, to enhance the experience of its ecommerce customers in Australia and North America.   Using SAP Emarsys’ fully integrated customer data platform, ECO. Modern Essentials will be able to unify data from all touchpoints with its direct customers in Australia and North America. By combining this data with SAP Emarsys’ marketer-friendly artificial intelligence, ECO. Modern Essentials plans to scale one-to-one personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. With SAP Emarsys’ proven, industry-specific customer engagement strategies, ECO. Modern Essentials will also be able to better forecast sales and make smarter operational decisions to drive predictable and profitable growth. Claire Mitchell, CEO and director at ECO. Modern Essentials, said: “We built the business on matching each customer with the best product to support their overall health and wellbeing needs. As we grew, we quickly realised we needed help to deliver true personalized omnichannel experiences at scale. SAP Emarsys will enable us to optimise the entire customer experience, while providing the data, insights and strategies we need to be able to forecast and make smart business decisions. ” Adam Ioakim, managing director, APAC, SAP Emarsys commented: “Our partnership will help the ECO. Modern Essentials...

---

### CBS MoneywatchCovid-19 is changing how Americans spend — here's what we're buying

- Published: 2020-04-28
- Modified: 2020-07-15
- URL: https://www.cbsnews.com/news/pandemic-buying-coronavirus-things-americans-are-buying/
- Translation Priorities: Optional



---

### Internet Retailing – Coronavirus round-up: how shoppers are changing the way they buy, in updates from SAP Emarsys, Melody, Forter, IRI, Bloomreach and a new Edinburgh farmers’ market

- Published: 2020-04-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/internet-retailingcoronavirus-round-up-how-shoppers-are-changing-the-way-they-buy-in-updates-from-emarsys-melody-forter-iri-bloomreach-and-a-new-edinburgh-farmers-market/
- Translation Priorities: Optional



---

### Shopify Plus - A look at changing consumer behavior trends

- Published: 2020-04-24
- Modified: 2020-07-15
- URL: https://www.shopify.com/enterprise/consumer-behavior-trends
- Translation Priorities: Optional



---

### iStart - E-com up but headline figures don’t tell the full story

- Published: 2020-04-23
- Modified: 2020-07-15
- URL: https://istart.com.au/news-items/ecommerce-sales-up-but-headline-figures-dont-tell-the-full-story/
- Translation Priorities: Optional



---

### The Week - Deliveries are the only thing I look forward to now

- Published: 2020-04-23
- Modified: 2020-07-15
- URL: https://theweek.com/articles/910304/deliveries-are-only-thing-look-forward-now
- Translation Priorities: Optional



---

### Econsultancy - How is coronavirus impacting the retail industry?

- Published: 2020-04-17
- Modified: 2020-07-15
- URL: https://econsultancy.com/how-is-coronavirus-impacting-the-retail-industry/
- Translation Priorities: Optional



---

### TechRepublic - Coronavirus: What business pros need to know

- Published: 2020-04-13
- Modified: 2020-07-15
- URL: https://www.techrepublic.com/article/covid-19-what-business-pros-need-to-know/
- Translation Priorities: Optional



---

### Women's Wear Daily - As online apparel sales bounce back, overall retail outlook remains dim

- Published: 2020-04-09
- Modified: 2020-07-15
- URL: https://wwd.com/business-news/retail/online-apparel-sales-1203557997/
- Translation Priorities: Optional



---

### Fashion Network - UK luxe consumers are buying bags and sneakers online during crisis - report

- Published: 2020-04-07
- Modified: 2020-07-15
- URL: https://us.fashionnetwork.com/news/Uk-luxe-consumers-are-buying-bags-and-sneakers-online-during-crisis-report,1205308.html
- Translation Priorities: Optional



---

### Inside Retail - NZ COVID-19 has almost doubled e-commerce sales

- Published: 2020-04-07
- Modified: 2020-07-15
- URL: https://insideretail.co.nz/2020/04/22/covid-19-has-almost-doubled-e-commerce-sales/
- Translation Priorities: Optional



---

### Retail Technology Review - Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, data shows

- Published: 2020-04-03
- Modified: 2020-07-15
- URL: https://www.retailtechnologyreview.com/articles/2020/04/03/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions,-data-shows/
- Translation Priorities: Optional



---

### Retail Times – Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, SAP Emarsys data shows

- Published: 2020-04-03
- Modified: 2025-01-09
- URL: http://www.retailtimes.co.uk/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions-emarsys-data-shows/
- Translation Priorities: Optional



---

### Digital Commerce 360US ecommerce sales rise 25% since beginning of March

- Published: 2020-04-01
- Modified: 2020-07-15
- URL: https://www.digitalcommerce360.com/2020/04/01/us-ecommerce-sales-rise-25-since-beginning-of-march/
- Translation Priorities: Optional



---

### Digital Transactions - US e-commerce growth surges for many merchants amid the Covid-19 pandemic

- Published: 2020-03-31
- Modified: 2020-07-15
- URL: http://www.digitaltransactions.net/u-s-e-commerce-growth-surges-for-many-merchants-amid-the-covid-19-pandemic/
- Translation Priorities: Optional



---

### Relation Client Mag - Infographics: Customer engagement at a glance

- Published: 2020-03-30
- Modified: 2020-07-15
- URL: https://www.relationclientmag.fr/Thematique/customer-marketing-1251/Infographies/engagement-client-348355.htm
- Translation Priorities: Optional



---

### Comarketingnews - Infographics : How engaging is your customer engagement?

- Published: 2020-03-26
- Modified: 2020-07-15
- URL: https://comarketing-news.fr/infographie-a-quel-point-votre-engagement-client-est-il-engageant/
- Translation Priorities: Optional



---

### Three Real-world Ways AI powers Omnichannel Marketing

- Published: 2020-03-13
- Modified: 2020-07-15
- URL: https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut
- Translation Priorities: Optional



---

### Retail Biz - Forever New delivers more personalised customer experiences

- Published: 2020-03-04
- Modified: 2020-07-15
- URL: https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut
- Translation Priorities: Optional



---

### Press Release: SAP Emarsys powers a Forever New customer personalisation strategy

> PUMA sets sights on new personal best for customer engagement with SAP Emarsys.

- Published: 2020-03-03
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-powers-a-forever-new-customer-personalisation-strategy/
- Translation Priorities: Optional

Australian women’s fashion retailer automates 12% of online revenue Sydney, Australia, 27 February 2020 - SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, today announces the results of its partnership with Australian women’s fashion retailer Forever New. More than 12% of Forever New’s online revenue is now automated, generated from 14 customer journeys created in the SAP Emarsys platform that deliver a personalized, seamless omnichannel experiences for its customers. With more than 86 stores in Australia and 200 overseas, Forever New turned to SAP Emarsys in early 2018 to help scale and deliver genuinely personalized customer experiences to build and retain trusted, loyal and long-lasting customer relationships. A fully integrated Customer Data Platform has allowed Forever New to deliver a unique experience every time a customer shops, leveraging SAP Emarsys’ built-in email, SMS, web and social media tools to streamline and personalize experiences for customers across all channels. Forever New has also opted for SAP Emarsys’ customer intelligence module to unify customer data and categorise it into smart segments for automated marketing. Forever New has witnessed significant growth from its email marketing (60%) and CRM advertising (70%) over the last six months as a direct result of its ability to segment its data and run targeted campaigns. “With SAP Emarsys, we’ve been able to unify multi-channel customer data, honing in on specific customers across every channel,” said Carolyn Mackenzie, Managing Director, Forever New. “Harnessing the power of automation and artificial intelligence to drive efficiencies and...

---

### Retail Technology - PUMA pounces on personalisation

- Published: 2020-02-25
- Modified: 2020-07-15
- URL: https://www.retailtechnology.co.uk/news/7159/puma-pounces-on-personalisation/
- Translation Priorities: Optional



---

### Press Release: PUMA sets sights on new personal best for customer engagement with SAP Emarsys

> PUMA sets sights on new personal best for customer engagement with SAP Emarsys.

- Published: 2020-02-24
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/puma-sets-sights-on-new-personal-best-for-customer-engagement-with-emarsys/
- Translation Priorities: Optional

Global sports brand harnesses new AI-powered marketing platform to connect the customer journey across all channels London, UK – 24th February 2020 - PUMA, one of the world’s leading sports brands, has today announced a global partnership with SAP Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale. Using SAP Emarsys’s fully integrated customer data platform, PUMA will be able to unify data from all consumer touchpoints throughout North America and Europe. By combining this rich data set with real-time interactions captured across digital channels, 100+ stores worldwide and other touchpoints offline, SAP Emarsys will drive more intelligent engagement and, as a result, profitable growth for PUMA’s vast range of sports performance and lifestyle products. SAP Emarsys’s AI-powered omnichannel marketing platform will scale customer engagement to place the benefits of one-on-one interactions at the fingertips of marketers, optimizing measurable business results for the brand while creating genuinely personalized, outcome-driven journeys for PUMA customers however they decide to shop, leading to greater retention and loyalty. Rick Almeida, vice president, ecommerce at PUMA North America, commented, “We want to provide relevant and impactful communications that prompt customer interest, add value and drive real engagement that fosters relationships. SAP Emarsys enables us to generate deeper insights into consumer behaviors, using industry-specific analytics and use cases alongside its AI and automation capabilities to drive measurable business results at scale. ” Sara Richter, CMO, SAP...

---

### MarTech Series – PUMA sets sights on new personal best for customer engagement with SAP Emarsys

- Published: 2020-02-24
- Modified: 2025-01-09
- URL: https://martechseries.com/analytics/customer-data-platforms/puma-sets-sights-new-personal-best-customer-engagement-emarsys/
- Translation Priorities: Optional



---

### Dynamic Business - Let's Talk: Artifical Intelligence

- Published: 2020-01-29
- Modified: 2020-07-15
- URL: https://dynamicbusiness.com.au/featured/lets-talk-artificial-intelligence.html
- Translation Priorities: Optional



---

### Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences

> Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences

- Published: 2019-12-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/total-tools-chooses-emarsys-to-power-truly-personalised-customer-experiences/
- Translation Priorities: Optional

Australian professional tool retailer selects SAP Emarsys retail marketing platform to deliver results in days, not months Sydney, Australia, 3 December 2019 – SAP Emarsys, the world’s first marketing platform with ready to activate industry solutions that deliver results fast, today announces professional tool retailer Total Tools has chosen its retail marketing platform to deliver personalised, omnichannel customer experiences. From humble beginnings, Total Tools has become Australia’s leading professional tool retailer, growing every year since it was founded in 1989. With 81 stores nation-wide and an online store boasting more than 20,000 products, Total Tools puts both the customer and brand experience at the centre of its operations. However, the retail industry is facing challenges, including the rising cost of rent, increased competition and digital and retail silos. To continue to build on its success to-date, Total Tools has chosen SAP Emarsys’ industry specific solution, built on two decades of retail best practices, to enable its customers to move seamlessly across channels, leveraging digital to drive incremental store sales, and vice versa. “At Total Tools, we know tools and pride ourselves on offering tailored product recommendations, professional advice and service with knowledge unrivalled in the industry. As such, we’re always looking for innovative ways to improve our customers’ experiences,” said Darren Gunton, CMO, Total Tools. “We knew we needed a new marketing platform to support our growth. However, we didn’t want to implement a platform, only to find that we also needed to invest in additional resources and tools to make...

---

### Press Release: SAP Emarsys Named a Leader in Cross Channel Campaign Management by Independent Research Firm

- Published: 2019-11-19
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/news-emarsys-named-a-leader-in-cross-channel-campaign-management-by-independent-research-firm/
- Translation Priorities: Optional

SAP Emarsys top-ranked in the strategy, market presence and current offering categories based on its scores LONDON, U. K. – November 19, 2019 – SAP Emarsys, a powerful marketing platform that accelerates customer engagement strategies to deliver rapid business outcomes, announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms), Q4 2019.   In the report, Forrester gives SAP Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites SAP Emarsys' industry-focused AI marketing tools and also noting that it differentiates with a comprehensive offering for CCCM, that features a customer data platform and omnichannel automation, including email, mobile, web and offline channels. The independent research firm also recognizes that SAP Emarsys boasts the largest CCCM install base within the study and covers broader geographic and vertical spectra compared to the other evaluated vendors. According to the report, “SAP Emarsys offers full customer lifecycle marketing and AI-based campaign recommendations for marketers in the retail and eCommerce sectors, with more industries included in its roadmap.   B2C marketers looking to personalize acquisition, retention, and loyalty campaigns across a diverse mix of channels should consider SAP Emarsys. ”  One SAP Emarsys reference told Forrester that “both the data management and campaign automation with SAP Emarsys have been amazing,” and he added his appreciation for a local customer success manager “who has vertical-specific expertise to support our business. ” “As we continue to grow,...

---

### SAP Emarsys Recognizes Top 8 Partners for Their Contributions to Client Success

- Published: 2019-11-13
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-partner-success/
- Translation Priorities: Optional

Since launching its partner program three years ago, SAP Emarsys has been recognizing a select group of partners for their outstanding contributions to customer success. Now in its third year, the SAP Emarsys Partner Awards program highlights an exclusive group of eight partners globally. “We decided to simplify this year’s Partner Awards and focus our selection closely on partners having demonstrated a clear commitment to client success. We operate in a crowded space but I believe it’s vital to continue to recognize the enormous value our partners are adding to our clients,” Dave Littlechild, Global Head of Partnerships and Alliances, SAP Emarsys. This year’s award recipients include: Astound Commerceb. telligent GmbH & Co. KGBounceXbrandung GmbH & Co. KGCohereOneeWaveGorilla GroupVisma Digital Commerce Upon hearing the news, Brielle Valle, Senior Director, Strategic Alliances at BounceX said: “Strong partnerships derive from sound business practices. It’s refreshing to have a dynamic where the goals not only support our customers but enable innovation among our organizations. ” For more info on SAP Emarsys partners, visit emarsystest. com/partners or contact our team at partner-marketing@emarsystest. com

---

### PRESS RELEASE: SAP Emarsys FFC verified for its Marketing Automation Offering

- Published: 2019-10-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/news-emarsys-ffc-verified-for-its-marketing-automation-offering/
- Translation Priorities: Optional

Given by FitForCommerce (FFC), a leading e-commerce consultancy, FFC Verification is a process that evaluates and validates e-commerce technology provider claims about their offerings  SAP Emarsys Indianapolis, US and London, UK – 23rd, October, 2019: SAP Emarsys, the world’s first marketing platform with ready to activate industry solutions that deliver results fast, today announces it has received FitForCommerce (FFC )Verification.    SAP Emarsys’ real-time marketing automation platform allows you to run all aspects of a marketing strategy with ease, from the first welcome notification to complex multi-step programs across all channels. It allows marketers to design and create intelligent programs that take care of customer engagement so they can spend more time focusing on the higher value tasks of strategy, content, and creative.   Brands that have chosen to partner with SAP Emarsys include eBay, Replacements Inc. Charbroil, World Remit and Orlebar Brown.    FFC Verification is a structured evaluation process by which a certified analyst reviews claims and proof points for pre-defined features and capabilities important to an e-commerce website and business.   In passing the FitForCommerce Verified evaluation process, SAP Emarsys has received a “seal” of approval on ecommerceknowhow. com, a comprehensive directory of solutions providers.   Over the summer months, an FFC Analyst visited the SAP Emarsys office in Indianapolis and conducted a rigorous evaluation of our Marketing Automation platform. The evaluation focused on the features of the solution, and included a pre-defined checklist of capabilities as well as a full product demonstration.  SAP Emarsys passed the evaluation, and is now officially FFC Verified as a marketing automation provider for the next year.   FitForCommerce works with retail businesses as well as e-commerce solutions providers, helping retailers to improve operations and find their “best fit” technology solutions.    In the e-commerce space, retailers are always looking for third...

---

### PRESS RELEASE: BounceX & SAP Emarsys Announce Strategic Technology Partnership To Turbocharge  Time-to-Value for Marketers

- Published: 2019-10-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/bouncex-emarsys-announce-strategic-technology-partnership-to-turbocharge-time-to-value-for-marketers/
- Translation Priorities: Optional

The expanded partnership allows the two companies to drive even more revenue growth for their mutual clients using robust identification capabilities that generate high-converting marketing campaigns New York, NY, USA & London, UK: (02 October 2019) – BounceX, a category leader in device identity resolution, today announced an expanded partnership with another leading marketing company, SAP Emarsys, the world’s first marketing platform with ready-to-activate, industry-specific solutions. The announcement includes a strategic integration that combines BounceX’s ability to identify anonymous traffic with SAP Emarsys’ AI-powered personalization and turnkey, natively embedded strategies and tactics. The integration supports profitable revenue growth through intelligent acquisition tactics and connected customer journeys for their mutual clients like Tumi, Swatch and eBags, among many others. SAP Emarsys and BounceX work together to help marketers acquire new customers and drive significant value in addressable digital channels. BounceX identifies anonymous traffic onsite, behaviourally captures key identifiers, and informs SAP Emarsys’ marketing automation platform—allowing marketers to generate high-converting campaigns that will achieve business goals quicker. Through the partnership’s API, BounceX campaign results will seamlessly flow back to SAP Emarsys, giving clients access to holistic performance results. The integration also gives marketers more insight over the consumer journey by empowering them with control over the frequency of messaging, channels of engagement and suppressions. “This new integration is a huge win, not only for BounceX and SAP Emarsys, but for all of our customers,” said AJ Nelson, VP of Strategic Alliances & Growth Initiatives at BounceX. “Together, we can take better technology...

---

### PRESS RELEASE: SAP Emarsys Named a  Leader in the 2019 Gartner Magic Quadrant for  Personalization Engines

- Published: 2019-07-12
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-ai-marketing-platform-positioned-in-leaders-quadrant-of-gartners-magic-quadrant-for-personalization-engines-outplaying-pureplay-providers-recognized-for-balanced-support-in-both-tech/
- Translation Priorities: Optional

SAP Emarsys jumps from the Challengers Quadrant in 2018 to the Leaders Quadrant  in 2019 among what we consider major industry players LONDON, U. K.  – July 12, 2019 – SAP Emarsys, the world’s first marketing platform with ready-to-activate industry solutions delivering results in days, today announces it has been recognized as a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines  report. Now in its second year, the report evaluates vendors based on their ability to execute and completeness of vision. According to the the report, Gartner defines personalization engines as “software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX). ” SAP Emarsys provides an impact ready AI platform to help scale your business beyond human capabilities. Unlike any other technology, SAP Emarsys has turned 15 years of driving best practice for its thousands of customers into turnkey solutions tailored to the industry specific needs and commercial objectives of marketers from retail, eCommerce, travel and finance sectors.   The wisdom lies in this knowledge layer which presents ready to activate marketing tactics such as purchase frequency or average order value based on use cases proven to influence business goals such as revenue or customer growth.    Gartner states in the report, “Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience. ”...

---

### PRESS RELEASE: SAP Emarsys Introduces a Complimentary Benchmark Tool That Helps Marketers Identify the KPIs Which Matter Most

- Published: 2019-07-10
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/news-emarsys-introduces-a-complimentary-benchmark-tool-that-helps-marketers-identify-the-kpis-which-matter-most/
- Translation Priorities: Optional

Benchmarketing. io is the next generation of benchmarking tools designed for strategic marketers    Indianapolis, USA & London, UK - 10 July, 2019: SAP Emarsys, the marketing platform with ready to activate industry solutions delivering results in days, not months announces the first sector-specific benchmark tool for marketing – Benchmarketing. io.   Free to use, Benchmarketing. io is a new kind of benchmarking tool meant for strategic e-commerce marketers, NOT just channel managers. Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, this tool gives access to the strategic KPIs that make an immediate impact on your business, not only open rates or click-through rates, but around stratagems such as lifetime value, average order value and purchase frequency.   Built on two decades of GDPR compliant e-commerce and retail data from real customers who have achieved their goals with SAP Emarsys, Benchmarketing. io helps you understand what KPIs align to business goals and will show you how you can make an impact on the business by identifying opportunities for improvement at a strategic level.   Benchmarketing. io is only available for the e-commerce vertical at this time, with plans to release versions for other industries including retail and travel.    More than just an index of metrics, Benchmarketing. io provides a methodology for identifying the strategies that positively impact your business objectives and tie them to the tactics that can deliver those results.   In this way it connects your marketing day-to-day activities to company goals.    The Advisor tab within the tool allows marketers to see this...

---

### PRESS RELEASE: Fashion Days Creates Alchemy with AI and Evocative Video Marketing from SAP Emarsys and Playable

- Published: 2019-06-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/fashion-days-creates-alchemy-with-ai-and-evocative-video-marketing-from-emarsys-and-playable/
- Translation Priorities: Optional

Strategic partnership enables leading Central & Eastern Europe online fashion retailer to achieve growth through its key marketing channel with Playable’s video marketing service and SAP Emarsys AI powered marketing solution London, UK; Bucharest, Romania; Melbourne, Australia: 25 June, 2019: Leading online fashion retailer Fashion Days credits SAP Emarsys AI marketing and data driven video marketing specialist, Playable for driving response, improving engagement and increasing sales of its 1M image conscious customer base. Today, Fashion Days has achieved its core objective of improving personalisation and introducing more animation better suited for brand-led fashion content, all within three months of implementation, to deliver an unprecedented 19% CTR from assets like its newsletter alone. Another objective was to improve SEO and place higher in website rankings. Following the addition of video features together with improved precision and relevance, Fashion Days has been able to broker new partnerships resulting in their email campaigns placing the channel in the top 5 among all traffic sources. Before bringing Playable and SAP Emarsys into the mix, Fashion Days was only able to send generic messages by email. Its creative assets comprised a few modest GIFs and the idea of being able to send video content in its newsletter, one of its most important marketing channels was inconceivable. Raluca Pirjol, Digital Marketing Specialist at Fashion Days said: “The biggest challenge in online fashion retail is that the user cannot touch or see the articles, which is a big disadvantage in sales and having this video content option...

---

### PRESS RELEASE: Orlebar Brown totally transforms digital marketing in less than 6 months with SAP Emarsys to put customers at the centre of the brand experience

- Published: 2019-05-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/news-orlebar-brown-totally-transforms-digital-marketing-in-less-than-6-months-with-emarsys-to-put-customers-at-the-centre-of-the-brand-experience/
- Translation Priorities: Optional

The premium tailored mens swimwear retailer has been able to build intimacy at scale leading to a substantial increase in overall customer life-time value London, U. K – 22 May 2019 – Orlebar Brown has overhauled its personalisation marketing strategy to firmly put customers first, through accelerated digital transformation with SAP Emarsys, the only marketing platform that knows your industry.   Already the move has produced a 20% increase in online revenue from less than 3% of campaigns, thanks to an enriched Single Customer View. Being able to land targeted offers and messages in the right communication channel with precision and relevance has resulted in favourable commercial performance indicators, with figures well above the bench line.  Retention campaigns for instance have seen open rates rise by 40% on average, with Abandon Cart alone leading to an almost 10% increase in conversions. Having only started using SAP Emarsys’ marketing automation and personalisation 6 short months ago, Orlebar Brown has already graduated from executing simple transactional mailings to deliver much more mature, multi-step, multi-channel programs that not only bring more interactions for the brand than its previous weekly campaigns, but also improve customer satisfaction. Orlebar Brown wanted its customers to feel like they had made a real effort in getting to know them – only then would they perceive personalised offers as part of an improved overall experience.    Rich customer data and advanced profiling capabilities enabled by SAP Emarsys, allowed the company to understand where and how customers engaged, and can now make the...

---

### PRESS RELEASE: SAP Emarsys launches new solutions for Australian marketers embedded with industry specific knowledge

- Published: 2019-03-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-launches-new-solutions-for-australian-marketers-embedded-with-industry-specific-knowledge/
- Translation Priorities: Optional

Australian retailer City Beach an early adopter of SAP Emarsys’ new Retail solution will benefit from natively integrated, proven retail strategies and tactics that are easily adopted, and driving results within days Sydney, Australia, 18 March 2019 – SAP Emarsys, the only marketing platform that knows your industry, announces its new turnkey solutions embedded with industry-specific knowledge, are available to e-commerce and retail marketers in Australia and New Zealand. The new SAP Emarsys marketing platform—the most significant overhaul of its software since inception—heralds the company’s move away from the ‘technology toolbox’ model to a more proactive solution with ready-to-deploy strategies and tactics aligned to an organisation’s high-level objectives. “The rising expectations of consumers has led marketers to turn to technology for help in delivering true one-to-one personalisation, scaled across multiple channels,” said Heath Barlow, SAP Emarsys’ Market Lead, Australia and New Zealand. “However, as technology capabilities and the options available to marketers have increased, practitioners have become overwhelmed—to the point where many marketers are not using the very solutions designed to help them reach their full potential. With our new solutions embedded with industry-specific knowledge and proven strategies and tactics, we hope to close this adoption gap, and empower marketers to be successful. ” SAP Emarsys’ data suggests complexity driven by technology is a huge issue, with a third of queries received by support teams appearing to have been caused by what the organisation is referring to as ‘empty software’. Empty Software happens when a business purchases technology based on the...

---

### PRESS RELEASE: Persado and SAP Emarsys announce strategic partnership to give marketers seamless, data-driven creative and campaign automation, driving a 37 percent uplift on average in CTR for Happy Socks

- Published: 2019-02-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/persado-and-emarsys-announce-strategic-partnership-to-give-marketers-seamless-data-driven-creative-and-campaign-automation-driving-a-37-percent-uplift-on-average-in-ctr-for-happy-socks/
- Translation Priorities: Optional

Joint customers will have access to Persado’s AI-powered language analysis alongside SAP Emarsys’ industry specific marketing solutions   NEW YORK AND LONDON, February 27, 2019 –– Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today announced a strategic partnership with SAP Emarsys, the only marketing platform that knows your industry. The integration combines Persado’s revolutionary platform for generating data-driven creative at scale, with SAP Emarsys’ unmatched turnkey marketing solutions that support profitable revenue growth through smarter acquisition. Joint Persado and SAP Emarsys customers will now be able to generate, test and serve their marketing campaigns in minutes –– a fraction of the time of a traditional setup.  Through the partnership’s API, campaign results will seamlessly flow back into Persado, giving clients access to quantitative and qualitative analysis on the variables that impact performance. Happy Socks, a leading international and fashion-forward brand, turned to Persado and SAP Emarsys to differentiate themselves during the most competitive marketing day of the year, Black Friday. Together, the partners executed a successful campaign that drove strong results and helped Happy Socks successfully engage customers. “This integration is incredibly exciting because both Persado’s and SAP Emarsys’ technologies are critical for driving success. SAP Emarsys gives us freedom to easily setup and test campaigns, and Persado helps us empower our messages by generating the perfect language to improve our content’s performance and relevancy,” said Marc Verschueren, Director of Online Marketing and Sales at Happy Socks. “Coming out of...

---

### PRESS RELEASE: Angela Bruderer Enjoys a Kingsize 60pc Rise in Online Sales Following the Quick Implementation of SAP Emarsys AI Powered Marketing Solution

- Published: 2019-01-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/angela-bruderer-enjoys-kingsize-60pc-rise-online-sales-following-quick-implementation-emarsys-ai-powered-marketing-solution/
- Translation Priorities: Optional

The popular Swiss mail order company has been working with SAP Emarsys on improving customer satisfaction and loyalty most recently with the implementation of a personalized shopping assistant and enhanced targeting optimization Berlin, January 22, 2019  – SAP Emarsys, the largest independent marketing platform company in the world announces Swiss mail order business for high quality bedding, home textiles and household items, Angela Bruderer has chosen SAP Emarsys AI powered marketing to enrich customer experience through improved personalization and engagement. It uses SAP Emarsys Predict, a machine learning algorithm which delivers intuitive and customized product recommendations and Smart Insight, an audience intelligence tool that provides more robust understanding of customer preferences. Both underpinned the launch of a customized newsletter, serving as a personal shopping advisor, that has resulted in a 60pc increase in online sales. Angela Bruderer AG started shipping knitwear and handicrafts in 1980 and has since become the leading Swiss mail order company for high quality bedding and home textiles, functional clothing and household items. The company has always placed great emphasis on a personalized, quality shopping experience since it began.   Store personnel are present to offer individual advice to the clientele and the company wanted to provide similar service levels over the internet. In order to duplicate the same high standards experienced in-store, along the entire customer journey, the brand sought a sustainable marketing automation solution, which it found in SAP Emarsys’s integrated array of AI powered multi-channel marketing tools. In addition to the automated recommendation and...

---

### PRESS RELEASE: Zoomalia Digital Marketing Purrs with Improved Automation and Personalization After Only Four Months on the SAP Emarsys AI Powered Marketing Platform

- Published: 2018-12-29
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/zoomalia-digital-marketing-purrs-improved-automation-personalization-four-months-emarsys-ai-powered-marketing-platform/
- Translation Priorities: Optional

SAP Emarsys Smart Insights and Predict tools produce significant increases in customer engagement with better product and email recommendations PARIS, FRANCE, December 28th, 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces that Zoomalia, an online store dedicated to pets, has selected SAP Emarsys AI marketing platform to customize and automate its digital marketing campaigns. Operational since June 2018, the SAP Emarsys solution had already produced tangible results after four short months. The Zoomalia team received great support from SAP Emarsys’s strategic consultancy throughout the implementation phase and was able to launch its first automated digital campaigns without delay. Using the SAP Emarsys business intelligence tool Smart Insights and recommendation engine Predict, Zoomalia has seen marked improvements in personalized product recommendations which have led to a huge uptick in customer engagement and a significant increase in open rates.   Real time analytics has helped the marketing team become much more effective in terms of their ability to tailor each and every marketing campaign to individual customers. Founded in 2008, Zoomalia is a fast-growing online pet store with a presence in France, Spain, UK and German markets. Based in the Landes area of France, it employs more than 70 people and distributes 30,000 products including accessories for dogs, cats, rodents, birds, reptiles, aquarium fish and even farm animals. It has created more than 10 specialized brands designed specifically to satisfy the whims and wants of species for which it caters. Laurent Primaux, Zoomalia's Technical Director, heard about...

---

### PRESS RELEASE: Cheerz Achieves Truly Integrated Digital Campaigns Through Better Segmentation and Personalization With SAP Emarsys AI Marketing

- Published: 2018-12-19
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/cheerz-achieves-truly-integrated-digital-campaigns-better-segmentation-personalization-emarsys-ai-marketing/
- Translation Priorities: Optional

Cheerz's customer engagement triples, conversion rates increase by 20% and retention goes up by 10 points thanks to better segmentation, real-time personalization and good deliverability management PARIS, FRANCE, December 19, 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces that Cheerz, an online instant photo printing site has chosen SAP Emarsys Artificial Intelligence (AI) marketing platform to improve automation of its digital marketing campaigns and enhance personalization across all channels. Cheerz implemented the SAP Emarsys customer intelligence dashboard, Smart Insights and recommendation engine Predict, and very quickly saw a 100% improvement around email engagement, helped also by superior deliverability management – and this around the peak Christmas period when the platform first went live. Getting emails into customer email boxes was one challenge but being able to deliver those with relevant content led to an average 20% rise in conversion rates, sometimes higher, from the company’s product newsletter which experienced a 3-fold increase in open rates. And despite sustained acquisition activity accompanied by strong growth, a time when you would expect some impact on retention rates, Cheerz saw rates increase by up to 10 points. Cheerz, based in France and founded in 2012, develops mobile-to-print devices where users can print off photo albums, calendar, and magnets direct from their phone. It has raised €6 million in venture funding from IronCapital and Serena Capital. Cheerz was acquired by the Cewe Allen group at the beginning of 2018. Since implementation of the SAP Emarsys solution, we have...

---

### PRESS RELEASE: AllSaints Chooses SAP Emarsys to Deliver Truly  Personalized Customer Experiences

- Published: 2018-11-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/allsaints-chooses-emarsys-deliver-truly-personalized-customer-experiences/
- Translation Priorities: Optional

Global, digital fashion giant selects SAP Emarsys AI-optimized personalization platform to transform CRM and deliver a unique brand experience across multichannel marketing campaigns London, UK –27 November 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that AllSaints, one of the world’s foremost fashion brands, has chosen the SAP Emarsys artificial intelligence (AI) optimized personalization platform to drive worldwide customer engagement through highly tailored and automated marketing campaigns. The firm is implementing SAP Emarsys technology that features integrated, next-generation data segmentation and analytics capabilities. The premium fashion brand aims to improve brand loyalty and boost digital revenue by transforming its CRM strategy to provide a seamless cross-channel customer experience. Established in 1994, AllSaints is one of the world’s foremost digital and contemporary fashion brands. Headquartered in East London, with operations across 26 countries, the company designs womenswear, menswear and accessories for the global fashion market and has 250 directly operated and franchise stores as well as concessions, outlets and a global web platform. AllSaints puts both customer and brand experience at heart of every aspect of its operation, from store and product design to its website, it is fiercely committed to developing a digital proposition which puts customers at the core. AllSaints plans to use the SAP Emarsys Marketing Platform, including its Smart Insight analytics tool, to collect CRM data from all its customers touch points and convert it into actionable insight via advanced scoring models using predictive AI algorithms. This will help it to...

---

### PRESS RELEASE: SAP Emarsys Launches Turnkey Solutions Embedded with Industry Specific Data to Address ‘Empty Software’ Epidemic Holding Marketers Back

- Published: 2018-10-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-launches-turnkey-solutions-embedded-with-industry-specific-data-to-address-empty-software-epidemic-holding-marketers-back/
- Translation Priorities: Optional

Improved ‘marketers’ experience’ dramatically decreases the technology adoption gap and reduces time to value using software with embedded knowledge, personalized to specific industry verticals London, UK and SAP Emarsys Revolution - October 17th, 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces the most significant overhaul of its software since inception. The result is the introduction of a ground-breaking new marketing technology solution, re-engineered to effectively offer marketers individualized experiences based on their specific industry vertical and business needs. It moves away from the technology toolbox model and issues associated with ‘empty software’ to a more proactive solution that comes pre-populated with proven industry knowledge that is embedded in the platform from the outset. The rising expectations of today’s digital consumer has led to marketers turning to technology for help in delivering the ‘personal touch’ at scale across multiple channels. As technology capabilities have grown, so has the complexity of use to the point where marketers are feeling overwhelmed. It has resulted in a widening gap between implementation and adoption of functionalities leaving in its wake a mountain of redundant or ‘empty software’. Over time, as the issue has become more evident, the industry has mobilized with solution providers looking at ways to turn back the tide. SAP Emarsys has risen to the challenge and is initially launching platforms tailored to ecommerce, retail and airline sectors, with other verticals due to be introduced in 2019. It will help marketers accelerate deployment of marketing campaigns without...

---

### PRESS RELEASE: UK Research Reveals Consumers Will Boycott Brands That Fail to Personalize But Are Comfortable with AI in Exchange for a Better Experience

- Published: 2018-10-16
- Modified: 2018-10-16
- URL: https://emarsystest.com/press-release/uk-research-reveals-consumers-will-boycott-brands-fail-personalize-comfortable-ai-exchange-better-experience/
- Translation Priorities: Optional

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for smart technology to improve their shopping experience London, UK and the SAP Emarsys Revolution event – 15th October, 2018: Poorly-targeted and unrelated marketing materials are driving customers away from their favourite brands, according to new research by AI marketing experts SAP Emarsys. Its survey of more than 2000 UK consumers, published today, reveals how far brands are from being able to deliver on the promise of marketing - that of true personalization or individualization, at scale - with only 6% of consumers believing the product and service offers they receive are specifically relevant to them. The full study can be downloaded here. Poor attempts at personalization are having an adverse impact on customer experience. An alarming 2 in 5 consumers (41%) swear they won’t purchase from a brand again if they receive haphazard marketing materials, causing irreparable, long-term damage to thousands of brand-customer relationships. Over 60% demand that offers they receive be tailored to them and their interests precisely, so it’s no surprise that two thirds (66%) admitted they would ignore all future marketing from a brand if it sent them hit-or miss offers. While the findings indicate brands are struggling to get the formula right, they also demonstrate the market opportunity for businesses that put personalization at the heart of their strategy and provide more tailored content to consumers. When it comes to...

---

### PRESS RELEASE: Jo Malone CBE Joins Google, Facebook, Forrester and Client Keynotes at  SAP Emarsys Revolution

- Published: 2018-10-03
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/jo-malone-cbe-joins-google-facebook-forrester-client-keynotes-emarsys-revolution/
- Translation Priorities: Optional

Clients, partners and influencers converge on London to discover how to revolutionize their roles and differentiate the brands they work for in today’s complex and challenging market London, UK – October 3, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces final keynote speakers and new Customer Experience research for its Revolution event, at which it will be hosting 1000 of the world’s leading brands and marketing leadership in London from 15 – 17th October. The final speaker line-up includes industry luminaries, celebrity innovators and aerial adventurers, such as founder of Jo Malone and author, Jo Malone CBE; Head of Google Cloud AI, Ashwin Ram; Retail and Restaurant Lead at Facebook, Beth Horn; VP and Principal Analyst at Forrester, Brendan Witcher; and Red Bull Athlete and Soul Flyer, Vince Reffet. Other speakers include thought leaders and senior executives from SAP Emarsys clients, such as Unruly, Sally Beauty, TMW, Whirlpool/KitchenAid, Salling Group (formerly Dansk Supermarked), Outlet City, Bulk Powders, Brandsdaal, BrandAlley and Lesara, as well as executives from SAP Emarsys and major events sponsors optilyz, BigCommerce, Kickdynamic, Magento, Return Path, shopifyplus and Persado. Partner testimonials can be found in the ‘Notes to Editors’. The theme of SAP Emarsys Revolution this year is two-fold, opening with ‘The Customer Experience’ on Day 1, concluding on Day 3 with ‘The Marketer Experience” and how the two are inextricably linked. There will be more than 45 live interactive sessions and hands-on labs across four learning tracks: strategy, creative & content,...

---

### Poolside Utopia Brand Orlebar Brown Makes a Big Splash with  SAP Emarsys AI Enabled Cloud Marketing

- Published: 2018-10-02
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/poolside-utopia-brand-orlebar-brown-makes-big-splash-emarsys-ai-enabled-cloud-marketing/
- Translation Priorities: Optional

Orlebar Brown chooses array of SAP Emarsys marketing solutions to improve customer engagement with its jet-set customers through enhanced personalization and omnichannel excellence London, U. K. – 27 September, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that tailored resort clothing brand , Orlebar Brown has chosen the SAP Emarsys Artificial Intelligence (AI) enabled marketing platform to bridge the gap between cross-channel marketing and customer experience activities, and thereby improve overall engagement across all its customer contact points. Since moving to the SAP Emarsys platform just a few months ago, Orlebar Brown has already seen a marked improvement in customer engagement across its email channel and delivered three times more interactions for the brand using automated product recommendations. Based in Notting Hill, London, with retail presence worldwide, Orlebar Brown launched in March 2007 as a design-led approach to men's swim shorts. An expanding global brand which has recently extended its apparel lines into collections, it doesn’t discriminate between online or offline channels to communicate and engage with its customers. It wanted to better understand each contact as an individual and execute highly personalised campaigns at scale. The SAP Emarsys AI-driven platform’s ability to create unified customer profiles enabled the brand to do just that, by providing up-to-date information that was able not only to measure the overall effectiveness of each marketing decision, including the places where they can generate more revenue, but also offer valuable and actionable insights into customer behaviour and lifecycle stage. Orlebar...

---

### SAP Emarsys AI Marketing Solution Rises to the Occasion for GlamCorner

- Published: 2018-10-01
- Modified: 2025-01-12
- URL: https://emarsystest.com/press-release/emarsys-ai-marketing-solution-rises-occasion-glamcorner/
- Translation Priorities: Optional

Australian dress hire company chooses SAP Emarsys for cross-channel personalization, leading to a 5% increase in overall revenue contribution in a single year Sydney, Australia, 13 September 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Australia’s leading online designer fashion rental company, GlamCorner has implemented SAP Emarsys’ artificial intelligence (AI) enabled marketing platform. SAP Emarsys is helping GlamCorner to automate and personalize customer communications to improve results across SMS, email and other channels. For example, the data-driven, personalized ‘set & forget’ mode has seen GlamCorner’s email contribution to overall revenue increase from 3 to 8 per cent within a single year and increase open rates by 10 per cent. Founded in 2012 and based in Sydney, GlamCorner is an online destination for women in Australia to rent designer dresses. Within six years, the company has transitioned from startup to a multi-million dollar business. Co-founder and CEO, Dean Jones, attributes all of the company’s growth to digital marketing, in which SAP Emarsys plays a leading role. The organization has deployed SAP Emarsys email Automation Center, Predict personalized product recommendations and SMS solutions to enable consistency in customer interactions across these popular channels, at scale. “Understanding our customers and providing a tailored experience is core to what we do. For us, personalization goes beyond simply knowing a customer’s first name. We send personalized emails, SMS notifications and style recommendations based on customer behaviour and the stage they are at in their lifetime journey. However, as...

---

### PRESS RELEASE: Toolstation Integrates New SAP Emarsys Personalized Direct Mail Service Into Its Omnichannel Strategy

- Published: 2018-09-14
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/toolstation-integrates-new-emarsys-personalized-direct-mail-service-omnichannel-strategy/
- Translation Priorities: Optional

British suppliers to the trade industry unifies marketing channels across its online and offline customer databases, using SAP Emarsys AI to deliver a seamless, personalized customer experience London, UK – 13 September 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Toolstation, one of Britain's fastest growing retailers of tools, accessories and building supplies, has expanded its partnership with SAP Emarsys to include personalized direct mail and link a highly-effective physical channel to its successful digital marketing strategy. The new deal will see Toolstation use the SAP Emarsys Artificial Intelligence (AI) enabled platform to support its direct mail, email, and SMS marketing strategy – unifying its online and offline customer databases onto one platform to deliver a seamless and personalized cross-channel customer experience. Toolstation customers can buy online, through a dedicated UK call center, via a mobile website or at over 300 branches across the UK. The multi-channel nature of the business means that customer information is captured both in-store and online, and the company needed to consolidate this data to get a clear, holistic view of its target audience. Data consolidation is critical to enable a more coordinated and complementary marketing strategy across a range of different channels. Using the recently launched SAP Emarsys Offline Mail, that is provisioned by SAP Emarsys partner optilyz – leading online platform for direct mail automation, Toolstation can also preset and optimize its direct mail marketing as part of wider multi-channel campaigns. “With all our customer data now...

---

### PRESS RELEASE: Char-Broil Chooses SAP Emarsys and BrightWave to Improve Customer Engagement through Automated Personalization

- Published: 2018-09-06
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/char-broil-chooses-emarsys-brightwave-improve-customer-engagement-automated-personalization/
- Translation Priorities: Optional

Leading grill manufacturer deploys SAP Emarsys AI-optimized platform to raise lifetime customer loyalty and value by delivering personalized, multichannel marketing campaigns Indianapolis, USA – 6 September, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Char-Broil, a manufacturer of gas, charcoal and electric outdoor grills, smokers, fryers and related accessories, has chosen SAP Emarsys and BrightWave to help deliver personalized and automated marketing to consumers worldwide. To help drive greater customer engagement, Char-Broil is implementing the SAP Emarsys artificial intelligence (AI) optimized marketing platform with its integrated, next-generation data segmentation and analytics capabilities. Char-Broil aims to bridge the gap between cross-channel marketing and customer experience activities, thereby improving shoppers’ experience and enhancing brand loyalty. In 1948, Char-Broil brought one of the first charcoal grills to market. And since then, it has become a leading innovator in the outdoor cooking space with innovations such as its TRU-Infrared™ cooking technology. Char-Broil® grills are designed with the entire experience in mind and forgiving cooking technology inside each product. It is a brand that strives to make grilling more enjoyable and stress free by providing the tools and confidence needed to get the most out of grilling. Char-Broil chose BrightWave as their email and eCRM agency of record. As one of its first initiatives, they evaluated marketing platforms for consideration. BrightWave introduced the SAP Emarsys’ platform and its advanced functionality including the SAP Emarsys Link Overview, which highlights any links that aren't properly formatted, and Combine Segments functionality...

---

### PRESS RELEASE: SAP Emarsys Global Leadership Strengthened and Geographically Relocated to Accelerate Growth

- Published: 2018-08-09
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-global-leadership-strengthened-geographically-relocated-accelerate-growth/
- Translation Priorities: Optional

Global marketing platform company appoints industry veteran, Bijan Bedroud as Chief Revenue Officer; SAP Emarsys CEO, Ohad Hecht to lead SAP Emarsys from US Indianapolis office Ohad Hecht, SAP Emarsys CEO LONDON, UK and INDIANAPOLIS, USA – 9th August 2018 – SAP Emarsys, the largest independent marketing platform company in the world, today announces the appointment of Bijan Bedroud as Chief Revenue Officer. Reporting to SAP Emarsys CEO, Ohad Hecht, Bedroud will be responsible for SAP Emarsys' global commercial business, overseeing customer satisfaction initiatives and driving sustained revenue growth. The company also announces that CEO, Ohad Hecht will now lead SAP Emarsys globally, based mostly from the company’s Indianapolis office. The move is a response to the USD $multi-Billion market opportunity for SAP Emarsys in the US, and the company’s strategy to channel investments fromVector and TPG into the region to drive significant growth. The development of the leadership team and its geographic re-location comes as SAP Emarsys continues its high-growth trajectory. Recent milestones include 141 per cent year-on-year new business sales growth, with momentum over the last few months announced with leading brands, such as La Jolla Group (O’Neill), Replacements Ltd. , LD Products, Luisaviaroma, Astley Clarke and Global Shop Direct. Over the last eight years, SAP Emarsys has achieved a compound annual growth rate of 42 per cent and increased global headcount from 70 to now more than 800 employees. Bedroud’s appointment will contribute significant experience to drive business growth, both in terms of organizational and revenue creation maturity,...

---

### PRESS RELEASE: Replacements, Ltd. Improves Customer-Centric Marketing and Personalization Using SAP Emarsys AI Platform

- Published: 2018-08-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/replacements-ltd-improves-customer-centric-marketing-personalization-using-emarsys-ai-platform/
- Translation Priorities: Optional

Specialist retailer now matches great call center and in-store customer experience on digital channels, generating additional revenue within the first four months INDIANAPOLIS, 2 August 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Replacements, Ltd – a retailer that specializes in china, crystal, silver and collectibles – is further personalizing its service and enhancing its overall customer lifecycle management using the SAP Emarsys artificial intelligence (AI) optimized platform. Gaining access to SAP Emarsys’ advanced data segmentation, analytics and multichannel capabilities has improved Replacements’ ability to personalize communications to existing customers. This has resulted in Replacements generating additional revenue within the first four months of deploying the SAP Emarsys platform. Founded by Bob Page in 1981, Replacements has dedicated the past 37 years to helping people reconnect with their favorite memories and create new ones. Taking care of customers is the foundation of Replacements’ success. Whether they’re looking to replace a broken heirloom, a damaged piece of china, or a priceless collectible figurine that is no longer in production, customers have come to value and trust Replacements for decades. However, Replacements knew their e-commerce presence needed some work to match the in-store and phone service. The SAP Emarsys solution that Replacements selected has energized its marketing efforts, enabling better analysis and personalized customer communication. SAP Emarsys CRM Ads will also enable Replacements to better harness purchase and behavioral data to create campaigns across platforms. Replacements has seen a meaningful increase in incremental revenue upon...

---

### PRESS RELEASE: Astley Clarke’s Marketing Sparkles with SAP Emarsys AI

- Published: 2018-07-31
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/astley-clarkes-marketing-sparkles-emarsys-ai/
- Translation Priorities: Optional

UK jeweller Astley Clarke targets new audiences; increases direct email revenue by 23% by taking an automated approach with SAP Emarsys LONDON, U. K. – 31 July 2018 – SAP Emarsys, the largest independent marketing platform company in the world, today announces that fashion jewellery retailer, Astley Clarke is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues through enhanced audience segmentation, allowing it to engage more effectively with each new audience as it brings fresh product designs to market. With more targeted, tailored outreach, the jeweller has already seen direct revenue from email increase by 23% year on year, with automated emails making up 3. 5% of the company’s overall revenue. Astley Clarke was founded in London by Bec Astley Clarke MBE in 2007, to celebrate design, innovation and colour in fine jewellery. With a global website and growing customer base, the brand wanted to build out individual profiles based on product preference, likely spend and previous omnichannel online experiences, and so moved to the SAP Emarsys AI-enabled cloud marketing platform, Email Recommendation, Smart Insight and Predict (email) solutions. Applying SAP Emarsys’ AI solutions to its CRM data means the brand can use individual customer profiles to tailor its omnichannel outreach to different customers. The emails are very personal, showing the jewellery they’re most likely to be interested in, including items with relevant first name initials or star sign details, for instance. They’re also segmented by price, so someone who, for example, only tends to spend £100 on...

---

### SAP Emarsys and Return Path Announce Global Partnership and 22% Increase in Engagement for Radley

- Published: 2018-07-26
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-return-path-announce-global-partnership-22-increase-engagement-radley/
- Translation Priorities: Optional

Strategic partnership enables enhanced email deliverability - the key to omnichannel excellence and consumer engagement for brands, such as luxury handbag manufacturer, Radley London, U. K. – 26 July, 2018 – SAP Emarsys, the largest independent marketing platform company in the world and Return Path, the leading global provider of email data solutions, are pairing up to enable marketers to reach more subscribers and increase conversions by helping to increase inbox placement.   With email being the number-one digital channel for delivering marketing revenue and the foundation for omnichannel excellence, the partnership allows Return Path’s inbox placement and reputation data to power the SAP Emarsys Deliverability Advisor Solution and provide enhanced deliverability insight. Also, being announced is a significant joint client win with luxury handbag manufacturer, Radley, for whom the partners have increased email deliverability and customer engagement by 22%. The partnership with Return Path enables SAP Emarsys to help its clients improve their inbox placement by offering Return Path’s Certification and other services as listed on the SAP Emarsys Enhance Marketplace. For those companies wishing to achieve successful omnichannel marketing campaigns, the first step for any marketer is to conquer the most important channel – email, where one of out of five messages fails to reach the inbox. That’s a loss of 20 percent of potential revenue. “Adding value to every email communication is high on every marketer’s agenda,” said Dave Littlechild, Global Head of Partnerships and Alliances at SAP Emarsys. “Thanks to our partnership with Return Path, marketers can provide...

---

### French Consumer Tech Retailer, MacWay Chooses SAP Emarsys to Improve Customer Experience and Drive Revenue

- Published: 2018-07-03
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/french-consumer-tech-retailer-macway-chooses-emarsys-improve-customer-experience-drive-revenue/
- Translation Priorities: Optional

MacWay improves personalization and automation across six channels; 5% of revenue now from social networks; 39% of MacWay revenue from re-engagement campaigns PARIS, France – 3 July 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces that MacWay, one of the largest distributors of high-tech products in France, present both on the high street and online, has selected the SAP Emarsys artificial intelligence (AI) optimized platform to improve its marketing strategy. Thanks to the SAP Emarsys solution, MacWay has increased the effectiveness of its marketing campaigns on six channels simultaneously by personalizing and automating communications. The consumer tech retailer has also reduced customer churn by improving segmentation and targeting. Created in 1990 and based in Illkirch, near Strasbourg, MacWay has nine physical stores (eight in France and one in Brussels) and launched an e-commerce in 1996. The retailer has more than 4000 products in its catalogue (excluding the market place), and its e-commerce activity represents 70% of its revenues. MacWay chose SAP Emarsys in January 2017, replacing three different tools that were hard to manage and no longer met its evolving needs, most notably for cross channel marketing campaigns. "We were looking for a unique tool that was capable of operating multiple channels at the same time. We also wanted something that was simpler to use and manage with a broad scalability to adapt to the growth of our future needs," said Nicolas Morin, Web Development Manager at MacWay. Measurable return on investment In less...

---

### AI-driven marketing with SAP Emarsys stimulates uplift in revenue for Just Wines Australia

- Published: 2018-06-26
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/ai-driven-marketing-emarsys-stimulates-uplift-revenue-just-wines-australia/
- Translation Priorities: Optional

SAP Emarsys AI-enabled platform drives improved customer experience through increased personalisation for leading Australian online wine retailer Sydney, Australia, 26 June 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces its partnership with Just Wines Australia (Just Wines), one of Australia’s largest online wine retailers. The deal sees Just Wines leverage data-driven insights and customer segmentation to increase revenues through more targeted personalised interactions as the retailer progresses toward a more extensive omnichannel approach. Since the implementation of SAP Emarsys’ AI-enabled marketing platform, that included Smart Insight and Omnichannel Automation last year, Just Wines has seen an increase in its email-driven revenue upwards of 17% stimulated by sending out fewer and more personalised email communications, as well as a significantly lowered unsubscribe rate, which has reduced by 43% since the technology’s introduction. Founded in 2012 with the vision to support Australian wineries and revolutionise the online wine industry, Just Wines aims to make every local wine available to customers across Australia. “On our mission to build the biggest online catalogue of hard-to-find Australian and New Zealand wines, we have developed an exceedingly loyal and fast-growing customer base,” said Nitesh Bhatia, Founder and CEO of Just Wines. “However, maintaining brand awareness and driving sales through meaningful and timely communications is always a challenge for marketing. ” Just Wines originally migrated to SAP Emarsys’ personalisation platform in December 2016, to more effectively automate and control customer personalised messaging, but has more recently begun using AI-enabled Smart Insight, Automation and Segmentation capabilities. The implementation has enabled...

---

### Catawiki Chooses SAP Emarsys to Drive Customer Engagement through Automated Personalization

- Published: 2018-05-15
- Modified: 2025-01-22
- URL: https://emarsystest.com/press-release/catawiki-chooses-emarsys-to-drive-customer-engagement-through-automated-personalization/
- Translation Priorities: Optional

Europe’s fastest growing auction site deploys SAP Emarsys AI-enabled platform to raise lifetime customer loyalty and value by delivering personalized, multichannel marketing campaigns London, UK – 15 May, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Catawiki, a global online auction site for special objects, has chosen SAP Emarsys help drive customer engagement through highly personalized and automated marketing to consumers worldwide. Catawiki is implementing the SAP Emarsys artificial intelligence (AI) optimized marketing platform with its integrated, next-generation data segmentation and analytics capabilities. By doing so, the online auction site aims to bridge the gap between cross-channel marketing and customer experience activities, thereby improving consumers experience and gaining brand loyalty. Founded in 2008, Catawiki initially offered collectors a way to track their inventory. In 2011, the Dutch company began holding auctions and grew in revenue by a staggering 45,000 per cent over the next four years. Resulting in the fastest growing technology company in Europe! All items are vetted, and each online auction is monitored by in-house experts.   The company provides an easy, secure platform for buyers and sellers to auction items online to a global audience of passionate enthusiasts and collectors. Catawiki holds over 300 auctions each week, selling a vast range of items, from comic books to whiskey to dinosaur bones. Catawiki plans to utilize the SAP Emarsys platform – including CRM Ads, Web Channel, Email and Open-Time Content – to embed personalization, automation and cost efficiency in its marketing campaigns across email and social channels. “Today’s crowded online retail...

---

### LD Products Chooses SAP Emarsys for Personalization and Optimization

- Published: 2018-04-24
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/ld-products-chooses-emarsys-for-personalization-and-optimization/
- Translation Priorities: Optional

Leading retailer of printing consumables and office supplies implements SAP Emarsys AI-enabled platform to seamlessly personalize, replenish and raise customer lifetime value INDIANAPOLIS, USA: 24 April 2018 – LD Products, a leading e-commerce provider of printing and office supplies, is personalizing its email marketing strategy using SAP Emarsys’ artificial intelligence (AI) enabled platform to increase customer lifetime value and engagement. With SAP Emarsys’ user friendly and easy-to-implement cloud solution, LD Products will be able to drill down into customers data, and in turn enhance brand recognition and boost customer loyalty. Founded by then 21-year-old USC undergrad Aaron Leon in 1999, LD Products has grown to become one of the largest online retailers of printer and office supplies in the U. S. Offering more than 9,000 types of cartridges and processing 1. 4 million orders per year, LD Products wanted to strengthen customer engagement by leveraging a personalized marketing approach across its promotional and transaction emails, newsletters, and dynamic content. The leading printing supplies retailer is using a suite of SAP Emarsys products to energize its marketing efforts, including Smart Insight that acquires business intelligence to help better analyze and segment customer data. LD Products is also utilizing SAP Emarsys offerings like CRM Ads to meaningfully engage with highly-targeted customers across key social media channels. Adopting a user-friendly interface to deliver customers with a consistent and customized experience, LD Products can further engage SAP Emarsys for integrations that utilize its SMS and deeper AI capabilities. “Email marketing is a critical portion of our customer engagement and retention strategy. We needed a solutions...

---

### La Jolla Group Weaves in Customer-Centric Marketing  Using SAP Emarsys AI

- Published: 2018-03-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/la-jolla-group-weaves-customer-centric-marketing-using-emarsys-ai/
- Translation Priorities: Optional

Global premium retailer deploys SAP Emarsys AI-optimized platform to automate highly-personalized marketing campaigns, boosting post-purchase conversions and customer loyalty INDIANAPOLIS, March 28, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that La Jolla Group, a leading global active-lifestyle apparel company, plans to personalize and enhance its overall customer lifecycle management using the SAP Emarsys artificial intelligence (AI) optimized platform. Gaining access to SAP Emarsys advanced data segmentation and analytics capabilities, La Jolla Group plans to become customer-centric through unifying customer experience across email, web and social channels for flagship brands, such as O’Neill. Launched in 1952 as a Californian surf wear and surfboard brand by the creator of the wetsuit - Jack O’Neill, today O’Neill’s youth lifestyle products are distributed in 86 countries across the world along with La Jolla’s other brands, such as Spiritual Gangster and Hang Ten. With customers visiting more than 3,000 retailer locations worldwide, La Jolla Group wanted to deepen customer engagement by customizing its communications across digital channels, and increase post-purchase conversions and improve lifetime revenues by integrating personalization and automation into marketing campaigns. The pioneering global active-lifestyle company is leveraging a range of SAP Emarsys solutions to revamp its marketing strategy, including Web Extend that collects comprehensive customer intelligence from its website to deepen personalization across email and web, and also social channels through CRM Ads. La Jolla Group has also advanced the use of AI by deploying SAP Emarsys Product Recommendations to personalize shopping experiences for customers... .

---

### Global Shop Direct Increases Revenue by 20% using SAP Emarsys AI-Enabled Marketing Platform

- Published: 2018-03-26
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/global-shop-direct-increases-revenue0-using-emarsys-ai-enabled-marketing-platform/
- Translation Priorities: Optional

SAP Emarsys personalisation and automation drives customer engagement and sales for leading Australian TV retailer Sydney, AUSTRALIA – 26 March 2018 – SAP Emarsys, the largest independent marketing platform company in the world, today announces that Global Shop Direct, a major Australian Direct Response (DR) television retailer, has implemented its artificial intelligence (AI) enabled cloud marketing platform to increase revenues through robust automation and improved personalisation. Since moving to the SAP Emarsys platform in June 2016, Global Shop Direct has enjoyed a remarkable 20 per cent incremental uplift in revenue from automated product recommendations on its website alongside a threefold increase in newsletter revenue using automated email product recommendations. “Historically, our focus has been on delivering strong acquisition strategies using DR, rather than focusing on retention,” said Global Shop Direct Managing Director, Jamie Dow. “However, the needs of our customers have changed, as have their preferred channels of communication. With this in mind, we knew our engagement strategy had to evolve. SAP Emarsys has enabled us to increase our customers’ lifetime value by focusing on retention through improved engagement. ” Founded in 2002, Global Shop Direct is the market leader in Australian DR television and telephone channel retailers. “Our main objective is to provide good quality, innovative products at value prices from around the world that make life easier for people,” said Dow. “As we evolve from implementing traditional sales and marketing approaches, SAP Emarsys has stimulated a shift in our company mentality by facilitating a pursuit of customer centricity and allow us to realise sales...

---

### SAP Emarsys AI-Enabled Marketing Platform Drives 40%  Order Increase at BrandAlley

- Published: 2018-03-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-ai-enabled-marketing-platform-drives-40-order-increase-brandalley/
- Translation Priorities: Optional

Discount designer brand e-tailer uses SAP Emarsys platform to personalise omnichannel campaigns, driving significant sales increase LONDON, UK – 20 March 2018, SAP Emarsys, the largest independent marketing platform company in the world, today announces that discount designer e-tailer BrandAlley has achieved over 40 per cent year-on-year order growth after choosing the SAP Emarsys Artificial Intelligence (AI) enabled platform to support its marketing strategy. Using the SAP Emarsys platform to leverage existing data more effectively from its CRM systems, BrandAlley has improved personalisation through more effective omnichannel campaigns and reshaped its entire acquisition and retention advertising strategy over social media. Other significant results and benefits that the SAP Emarsys platform has enabled for BrandAlley include reducing its cost per acquisition (CPA) by 50%, as well as increasing its customer reach eight-fold and Facebook registrations by 230%. BrandAlley is a UK members-only flash sales website. It provides each of its 2. 5 million members with several daily fashion, beauty, and homeware sales, lasting for up to a week at a time. BrandAlley works with over 200 premium brands, such as Hackett, Joseph, Radley, Seafolly, J Brand, Agent Provocateur, Thomas Sabo, Jaeger, French Connection and Diesel. Launching new sales every day, it sends daily offers through email, as well as engaging via social media channels and its website. The machine learning capabilities of SAP Emarsys’ platform provide BrandAlley with recommended campaign formats and activities, based on specific customer segments. With a large volume of email communication, BrandAlley needs to ensure each customer communication is relevant to the...

---

### Showpo Chooses SAP Emarsys to Sharpen Competitive Edge Through Digital Transformation and Personalization Strategy

- Published: 2017-10-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/showpo-chooses-emarsys-sharpen-competitive-edge-digital-transformation-personalization-strategy/
- Translation Priorities: Optional

SAP Emarsys marketing platform, including newly launched AI-optimized Web Channel solution, allows Showpo to increase revenue and drive more effective customer engagement Sydney, AUSTRALIA – October 25, 2017 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Australian-based international online retailer Showpo, has chosen the SAP Emarsys artificial intelligence (AI) optimized marketing platform to increase revenue, improve customer engagement and sharpen its competitive edge. Over the last eight months, Showpo has focused on delivering highly targeted and personalized marketing campaigns using the SAP Emarsys platform, which has boosted revenue. Based on this success, Showpo has begun trialing additional SAP Emarsys technologies, to improve customer engagement. This includes the new SAP Emarsys AI-optimized Web Channel solution, launched today. The new solution transforms Showpo’s website into a highly-personalized communication channel that is natively integrated into their omnichannel experience. By leveraging the SAP Emarsys AI-optimized marketing platform, including its Web ChannelAI, PredictAI, Automation Centre and Discovery solutions, Showpo is enjoying highly personalized marketing capabilities, which effortlessly put the shopper at the heart of its campaigns. This allows for the seamless orchestration of campaigns to allow the Showpo marketing team to focus on dynamic and vibrant content and creative materials that make their marketing efforts even more effective. As a result of these ongoing activities, Showpo has experienced overall revenue increase, less time spent on campaign production and manual segmentation, and an increase in overall customer satisfaction and engagement. “It’s important to us as a business to communicate effectively...

---

### LUISAVIAROMA Increases Website Conversion Rates by 400% and Email Revenue by 900% Using SAP Emarsys AI Marketing Platform

- Published: 2017-10-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/luisaviaroma-customer-win-news/
- Translation Priorities: Optional

Global fashion retailer chooses SAP Emarsys highly-personalized omnichannel marketing platform and newly launched AI-optimized Web Channel to increase customer engagement London, U. K. - October 23, 2017 - SAP Emarsys, the largest independent marketing platform company in the world, announces that global luxury fashion retailer, LUISAVIAROMA has chosen the SAP Emarsys artificial intelligence (AI) optimized marketing platform to automate highly-personalized marketing campaigns. This has helped LUISAVIAROMA to achieve substantial improvements in omnichannel customer engagement, through more effective profiling and segmentation, and web and email personalization. Significant results include increasing website conversion rates by 400%1 and revenue from email campaigns by 900%, as well as email revenue by 21% and post-purchase conversions by 37. 5%. Global fashion retailer, LUISAVIAROMA sells luxury fashion apparel and accessories from >600 brands to consumers online. Aside from two Italian stores, the website contributes to 95% of the company’s total revenue and attracts >5 million visitors per month. The retailer wants every aspect of its customer experience to suggest luxury, from the goods it sells on its site through to the website experience and all customer communications. It’s marketing, therefore, must retain a personal touch, thereby aligning to the LUISAVIAROMA’s luxury brand proposition. To help achieve this, LUISAVIAROMA is using the SAP Emarsys AI-optimized marketing platform, including newly launched Web ChannelAI, as well as PredictAI (web and email), Send Time OptimizationAI, Automation Centre and Smart InsightAI solutions. Applying AI Marketing (AIM) capabilities to its email campaigns using SAP Emarsys Send Time Optimization means the company’s newsletters reach the...

---

### SAP Emarsys Deepens AI and Personalization Capabilities, Transforming Websites into a Truly Integrated Marketing Channel

- Published: 2017-10-23
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-launches-ai-optmized-web-channel/
- Translation Priorities: Optional

Powered by real-time session and historical CRM data, new AI-optimized Web Channel solution adds websites to omnichannel experiences and boosts conversion rates by up to 400% Berlin, GERMANY, SAP Emarsys Revolution event - October 23, 2017 - SAP Emarsys, the largest independent marketing platform company in the world, announces its new AI-optimized Web Channel product, strengthening its already deep and wide omnichannel personalization capabilities. Using this new Web Channel solution, which includes SAP Emarsys AI Marketing (AIM) capabilities, SAP Emarsys customers can transform their websites into highly-personalized communication channels that are also natively integrated into their omnichannel platform. The ability to roll out personalized campaigns more effectively using AI capabilities and more closely integrating with other channels, such as email, social media, ads and mobile, allows customers to increase conversion rates, retention rates and repeat transactions, as well as convert anonymous online visitors into loyal users. Indicative results attained by clients include increases in conversion rates of up to 400% and doubling both the number of webpages interacted with per session and the length of the sessions themselves. SAP Emarsys clients already benefiting from the new AI-optimized Web Channel solution include global fashion retailers LUISAVIAROMA. COM and GERRY WEBER. Other early adopters include the largest storage marketplace in the United States, SpareFoot; Australia-based international fashion brand, Showpo; and Angela Bruderer, a leading Swiss household products and functional leisure clothing mail order company. For example, by targeting and treating website visitors differently with personalized content and offers, based on a clear understanding...

---

### SAP Emarsys Announces New AI Marketing Research and Final Keynote Speakers at Revolution Event

- Published: 2017-10-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-announces-new-ai-marketing-research-final-keynote-speakers-revolution-event/
- Translation Priorities: Optional

New Research from eMarketer and new speakers, such as footballing legend and tech investors, Jens Lehman, strengthen event focusing on Revolutionizing the Marketer’s Role Berlin, GERMANY – October 17, 2017 – SAP Emarsys, the largest independent marketing platform company in the world, announces final keynote speakers and new AI Marketing research for its Revolution event at which it will be hosting 500 of the world’s leading brands and marketing leadership in Berlin from 23rd – 24th October. The final speaker line-up includes industry luminaries and celebrity tech investors, such as footballing legend, Jens Lehman; Forrester Wave report author, Rusty Warner; AI evangelist and CEO of Blue Yonder, Professor Michael Feindt; and Founder of OMR. com, Philipp Westermeyer. Other speakers include senior marketing leaders from SAP Emarsys clients, such as Runtastic, mymuesli. com, BrandAlley and PosterXXL, as well as executives from SAP Emarsys and platinum events sponsors Magento, Return Path, Kickdynamic and Phrasee. Revolution will also be one of the first events to delve deeper into new and recent AI marketing research1 conducted by eMarketer and Forrester, as the event itself looks more closely at how marketers can embrace AI and futureproof their brands. The new eMarketer report, entitled ‘Artificial Intelligence for Marketers 2017: Finding Value Beyond the Hype’ and authored by AI expert, Victoria Petrock will be provided to attendees free of charge and to others on request. In addition, keynote speaker Rusty Warner will go into more detail of Forrester’s recent AI Readiness study, conducted on behalf of SAP Emarsys, entitled...

---

### L’Oréal Chooses SAP Emarsys to Support Digital Transformation and Personalization Strategy

- Published: 2017-09-13
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/loreal-chooses-emarsys-support-digital-transformation-personalization-strategy/
- Translation Priorities: Optional

SAP Emarsys supports L’Oréal’s consumer-centric, omnichannel engagement in Hong Kong Hong Kong – 13 September 2017 – SAP Emarsys, a leading global marketing cloud company, announces that the world leader in beauty, L’Oréal has chosen SAP Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong. In a bid to more effectively reach millennials, engage with the youth market and put consumers at the center of whatever it does, L’Oréal is working with SAP Emarsys to provide a valuable consumer experience, thereby increasing satisfaction and driving business. L’Oréal brands that benefit from the engagement include Giorgio Armani, Yves Saint Laurent, Lancôme, Shu Uemura, Kiehl’s, Helena Rubinstein, Biothem, Urban Decay and Clarisonic. Using the SAP Emarsys AI-enabled cloud marketing platform, L’Oréal can engage more effectively with their core audiences by delivering the right message, at the right time and using a channel of choice for the consumer. This engagement across email, SMS and increasingly social media channels matches the omnichannel behaviors and preferences of millennials, youth and other audiences. The ability to provide Net Promoter Scores (NPS) provides an excellent method of tracking consumer satisfaction and driving marketing strategy, content and creative to get the best results. “Our ability to engage with consumer millennial and youth audiences more effectively, and deliver on the promise of our digital transformation strategy has been the driving force behind our marketing activities in the region,” said Julien Raffin, Head of Digital and CRM at L’Oréal Hong...

---

### New Study Reveals that Retailers are Ready for AI Marketing, but 70% Regard Technical Skills as a Barrier to Mainstream Adoption

- Published: 2017-07-11
- Modified: 2017-07-11
- URL: https://emarsystest.com/press-release/new-study-reveals-retailers-ready-ai-marketing-70-regard-technical-skills-barrier-mainstream-adoption/
- Translation Priorities: Optional

Nearly one in two retailers are missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors LONDON, U. K. – 11th July 2017 – SAP Emarsys, a leading global marketing cloud company, announces the findings of a commissioned study - conducted by Forrester Consulting on behalf of SAP Emarsys - on Artificial Intelligence (AI) Marketing Readiness in the retail and e-commerce industries. The study, entitled ‘Building Trust and Confidence: AI Marketing Readiness in Retail and e-Commerce1’, sought to understand if there is still a gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketing tech users and business decision makers to adopt AI marketing technology. Businesses polled across US, UK, Germany, France and Australia had revenues from at least $50m to more than $5bn. The study highlighted that marketers and business decision makers polled believe AI-powered marketing will shift the role of marketing toward more strategic work (79%) and make marketing teams more efficient (86%) and effective (86%), as well as enabling them to focus on value-generating tasks as AI automates workflows (82%) and reinventing the way that marketers work (82%). However, it also flagged that 70% of business decision makers believe that their marketing team lacks the technical skills to leverage AI marketing technology, and don’t necessarily understand AI marketing, which are both potential barriers to mainstream adoption of AI marketing technology. What we believe is also clear from the study and other Forrester...

---

### FreestyleXtreme Chooses SAP Emarsys AI-Enabled Marketing Platform to Support International Growth Plans

- Published: 2017-06-21
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/freestylextreme-chooses-emarsys-ai-enabled-marketing-platform-support-international-growth-plans/
- Translation Priorities: Optional

FreestyleXtreme boosts web revenues by 8%, and increases agility of marketing team by reducing time to execute campaigns from 2 days to 2 hours LONDON, U. K. – 21stJune, 2017 – SAP Emarsys, a leading global marketing cloud company, announces that global online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers. The impact, which supports FreestyleXtreme’s global expansion, includes increasing web revenues by 8% and significantly reducing the time taken to email its database from two days to two hours. The increased agility and time savings achieved has allowed the marketing team to focus on developing more creative, personalized content to optimize campaigns. FreestyleXtreme has seen sharp growth since its inception in 2003. A family-run business with a few staff in a garden shed has become an organization that ships to more than 60 countries worldwide. But it’s the company’s personal approach that has resonated with customers and led to international growth plans that now encompass half a million customers across 60 markets and communicates in 14 different languages. To help achieve this, FreestyleXtreme is using the SAP Emarsys’ AI-enabled cloud marketing platform, including Automation, Smart Insight, Web Extend, Predict (web and email) and Smart Content solutions. SAP Emarsys is helping FreestyleXtreme to build individual customer profiles based on their preferences and previous omnichannel online experiences. The ‘recommended for you’ functionality of SAP Emarsys Predict Web recommendations has increased website revenues by 8%, with the software...

---

### SAP Emarsys Named a Strong Performer in Real-Time Interaction Management by Independent Research Firm

- Published: 2017-06-14
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-named-strong-performer-real-time-interaction-management-independent-research-firm/
- Translation Priorities: Optional

Advanced Analytics and Cross-Channel Integration are Fueling RTIM Adoption LONDON, U. K. – June 14, 2017 – SAP Emarsys, a leading global marketing cloud company, announces that it has, for the first time, been included in the recently published report: The Forrester Wave:™ Real-Time Interaction Management, Q2 2017. Cited as a Strong Performer, Forrester includes SAP Emarsys among the vendors that offer competitive options. Forrester cited SAP Emarsys’ ‘easy-to-use RTIM package at an attractive price’ and ‘marketer-friendly UX. ’ The independent research firm also recognized that SAP Emarsys ‘initiatives are gaining traction’ and that the global marketing cloud provider is ‘leveraging investments to embed “hype-free and tangible AI”’. Over the last year, SAP Emarsys is increasingly being recognized as a provider of note and a strong performer by independent research firms, such as Forrester. For example, inclusion in another recent Forrester report on ‘AI Must Master the Basics Before It Can Transform Marketing’, which provides advice on how to assess the real potential of AI in martech, and The Forrester Wave™: Cross-Channel Campaign Management Wave, Q2 2016. “SAP Emarsys packages easy-to-use RTIM at an attractive price. SAP Emarsys has steadily grown its retail install base and also sells its cost-effective B2C Marketing Cloud in the hospitality, leisure, and entertainment sectors. It is leveraging investments from TPG and Vector Capital to embed what it calls “hype-free and tangible AI” to address RTIM via its marketer-friendly UX,” wrote Rusty Warner, Principal Analyst Serving B2C Marketing Professionals at Forrester and author of the RTIM Wave... .

---

### Indianapolis Motor Speedway Chooses SAP Emarsys to Enhance and Grow Customer Engagement for Indianapolis 500 and Beyond

- Published: 2017-06-06
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/indianapolis-motor-speedway-chooses-emarsys-enhance-grow-customer-engagement-indianapolis-500-beyond/
- Translation Priorities: Optional

SAP Emarsys AI-enabled marketing platform selected by the highest capacity sports venue in the world to personalize real-time, omnichannel racing customer experiences INDIANAPOLIS – June 6, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces that the Racing Capital of the World® and host of the Indianapolis 500® presented by PennGrade Motor Oil, Indianapolis Motor Speedway (IMS) has deployed the SAP Emarsys artificial intelligence (AI) enabled cloud marketing platform to enhance and grow customer engagement, and increase ticket sales for all events throughout the year. This will be achieved by helping the race circuit to better understand its customer behavior and experience data. The actionable insight identified will allow IMS to engage with potential and existing customers in a highly personalized way across multiple channels and in real-time. Located in Speedway, Indiana, IMS is home to the Indianapolis 500, INDYCAR Grand Prix, Brickyard 400 and Red Bull Air Race. As the highest-capacity sports venue in the world, IMS sought to annualize and maintain Indianapolis 500-level customer engagement and online ticket sales. To achieve this, the iconic speedway has opted for SAP Emarsys’ AI-enabled cloud marketing platform, including Automation Center, Smart Insight, Web Extend, Mobile Engage, and CRM Ads. This allows IMS to connect multiple data sources, better analyze historical behaviors of distinct customer segments and create deeply personalized interactions at every step of the customer journey. “Each year we welcome hundreds of thousands of fans to witness the historic Indy 500, and the Speedway’s other events,” said...

---

### TwinSpires.com Chooses SAP Emarsys to Grow and Extend Race Day Experience for the Kentucky Derby

- Published: 2017-05-02
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/twinspires-com-chooses-emarsys-grow-extend-race-day-experience-kentucky-derby/
- Translation Priorities: Optional

TwinSpires. com looks to increase revenue and drive more effective customer engagement for the Kentucky Derby using AI-Enabled SAP Emarsys marketing platform INDIANAPOLIS, May 2, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces that the largest U. S. online horse racing wagering platform TwinSpires. com – a wholly owned subsidiary of Churchill Downs, the home of the of the Kentucky Derby - has deployed the SAP Emarsys artificial intelligence (AI) enabled cloud marketing platform. TwinSpires. com aims to improve customer retention and player engagement, as well as grow revenues ahead of the iconic Kentucky Derby by using the SAP Emarsys platform to generate highly targeted and personalized omnichannel marketing campaigns over email, web, mobile app and SMS channels. TwinSpires. com is the official wagering partner of the Kentucky Derby and the Breeders’ Cup. It is also the largest legal online account wagering platform for horseracing in the U. S. , accepting over $1 billion worth of wagers annually. TwinSpires. com is poised to address two major customer audiences. This includes extending the relationship and engagement with players who register to play during peak periods — such as the Kentucky Derby — by creating AI-based marketing automations with email and push notifications to keep contacts engaged with valuable content and offers through the rest of the racing season. Additionally, TwinSpires. com wishes to responsibly deepen the relationship with highly loyal customers who engage and wager with them regularly. By implementing the SAP Emarsys AI-enabled product suite, including Automation, Smart Insight, Predict, Web Extend, Mobile Engage, SMS and CRM Ads,...

---

### Hong Kong Businesses Must do More to Understand the Customer Journey, According to Survey

- Published: 2017-03-16
- Modified: 2017-03-16
- URL: https://emarsystest.com/press-release/hong-kong-businesses-must-understand-customer-journey-according-survey/
- Translation Priorities: Optional

Only 10 percent of APAC marketers believe their organisation has a well-developed customer journey strategy in place; 70 percent say customer touchpoints are not integrated Hong Kong – xx February 2017 – New findings from Econsultancy’s Understanding the Customer Journey in Asia Pacific report, published in association with SAP Emarsys, a leading global B2C marketing cloud company, reveals that much of Asia Pacific is at an ‘intermediate’ stage when it comes to understanding their customers’ journey, while 8 percent of Hong Kong respondents admit that their organisation doesn’t have any insight into the customer journey, the highest percentage in the region. “The promise of marketing has always been to deliver personalised interactions that consumers deserve, and that many of them are growing to expect,” said Ohad Hecht, CEO, SAP Emarsys. “Marketing teams around the world work hard to exceed customer expectations; however, a gap is emerging between customer demand for personalised interactions and the marketer’s ability to deliver. An explosion of data, channels and point solutions are at the core of this growing gap and are ironically making it harder, not easier, for marketers to understand the customer journey. ” According to the report, complexity of the customer journey, difficulty with unifying different sources of data and IT bottlenecks are the main barriers for Hong Kong organisations looking to understand the customer journey, very similar to the overall picture of APAC. However, while a lack of internal collaboration is a key barrier throughout the region, it is particularly true for Hong...

---

### Australia a step behind rest of Asia Pacific in understanding the customer journey

- Published: 2017-03-16
- Modified: 2017-03-16
- URL: https://emarsystest.com/press-release/australia-step-behind-rest-asia-pacific-understanding-customer-journey/
- Translation Priorities: Optional

Only one in ten APAC marketers believe their organisation has a well-developed customer journey strategy in place; seven in ten say customer touchpoints are not integrated SYDNEY, Feb. 8, 2017 – New findings from Econsultancy’s Understanding the Customer Journey report, published in association with SAP Emarsys, a leading global B2C marketing cloud company, demonstrate that much of Asia Pacific (APAC) is at an ‘intermediate’ stage of understanding their customers’ journey, while Australia is only in the ‘beginning’ phase, falling behind other countries in the region. “The promise of marketing has always been to deliver personalised interactions that consumers deserve – and that they are growing to expect,” said Ohad Hecht, Chief Executive Officer, SAP Emarsys. “Marketing teams around the world work hard every day to exceed their customers’ expectations; however, a gap is emerging between customer expectations for a personalised interaction and the marketer’s ability to deliver. An explosion of data, channels and point solutions are at the core of this growing gap and are ironically making it harder, not easier, for marketers to understand the customer journey. ” Room to improve in Australia According to the report, nearly half (47%) of respondents from Australia say they are at a ‘beginner’ stage where their understanding of the customer journey is elementary, and with suffers from many missing aspects. By contrast, India and Indonesia are leading the way, with 31% and 34% of respondents respectively saying they have an ‘advanced’ understanding of the overall customer journey. Similarly, 57% of Australian respondents say they...

---

### SAP Emarsys Fuels AI Marketing Capabilities with New Advanced Partner Integrations to Facilitate Cross Platform Data Flow

- Published: 2017-03-08
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-fuels-ai-marketing-capabilities-new-advanced-partner-integrations-facilitate-cross-platform-data-flow/
- Translation Priorities: Optional

Provider of tangible AI Marketing technology highlights first steps to AI readiness for retail, ecommerce, travel and other B2C brands LONDON, U. K. – March 8, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces a wide range of advanced platform integrations and new products with partners, including Magento, Facebook, Salesforce eCommerce, Return Path, Hybris and Oxid that are helping to fuel SAP Emarsys AI Marketing (AIM) solutions, such as Predict, Incentive Recommendations and Send Time Optimization. Delivering on the promise of marketing and realizing the potential of AI marketing relies on data. It is hard to identify and unify the right information given today’s increasingly anonymous end customer, but seamless integration of the SAP Emarsys B2C Marketing Cloud with a diverse and a high-quality partner ecosystem ensures that data can flow between platforms and make this process easier. This paves the way for AI marketing for retail, ecommerce and other B2C brands, and ensures that a mobile first approach is enabled. In turn, this frictionless flow of data enables more effective omnichannel marketing execution for B2C brands – increasingly carried out at scale using AI1 - which drives growth in revenue and improved ROI. Successful integration with technology partners, such as Magento, Salesforce eCommerce, Hybris and Oxid, is at the heart of omnichannel strategies implemented by many of the global B2C brands that SAP Emarsys works with. SAP Emarsys is also announcing two new products that are integrated with Facebook and Return Path respectively to strengthen SAP...

---

### Cosabella’s Revenue Surges 60 Percent Using SAP Emarsys  AI-enabled B2C Marketing Cloud

- Published: 2017-02-08
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/cosabellas-revenue-surges-60-percent-using-emarsys-ai-enabled-b2c-marketing-cloud/
- Translation Priorities: Optional

SAP Emarsys integration doubles Cosabella’s subscription base through omnichannel marketing and is the next big step in Cosabella’s move into AI during 2017 INDIANAPOLIS, IN, USA – February 8th, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces that luxury lingerie brand, Cosabella has implemented the SAP Emarsys artificial intelligence (AI) enabled marketing automation platform to enhance customer engagement and acquisition, and conversion growth. Since the platform’s integration in October 2016, Cosabella has gained a remarkable increase in new subscribers, doubling its subscription base, and grown the luxury brand’s email-led revenues by more than 60 percent compared to 2015. The roll out of the SAP Emarsys platform is the next big step in Cosabella’s move into AI integration during 2017. “As a second generation CEO my goal is to future-proof Cosabella,” said Guido Campello, CEO at Cosabella. “We will achieve this by hiring the best talent and working with the best technologies out there. SAP Emarsys has not let us down and has wide applications across direct to consumer and our wholesale business. ” Cosabella is a family-owned Italian lingerie company, and gained initial recognition by designing the iconic bodysuit in the mid-eighties. With a flagship store in New York City, and products sold in thousands of independent boutiques and department stores across the US and around the world, the luxury brand today blends American innovation with Italian artisanship and provides a product mix that includes intimates, swim, shape and loungewear. Cosabella uses the SAP Emarsys Suite -...

---

### SAP Emarsys Partners with Kickdynamic and Launches  SAP Emarsys Open Time Content

- Published: 2017-02-08
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-partners-kickdynamic-launches-emarsys-open-time-content/
- Translation Priorities: Optional

Automated and personalized content based on context provides digital marketers a highly engaging email experience for their customers Vienna, AUSTRIA – February 9th, 2017 - SAP Emarsys, a leading global B2C marketing cloud company, announces a partnership with Kickdynamic, an innovative provider of open time marketing technology, to launch SAP Emarsys Open Time Content. This feature of the SAP Emarsys B2C Marketing Cloud enables marketers to drive conversions and boost email engagement by providing highly personalized content, in real time, as customers open emails. SAP Emarsys Open Time Content provides automated and personalized content based on context, enabling marketers to deliver highly effective content and an engaging email experience for their audiences. Context includes the recipient’s exact location, time, weather or device; user demographics based on the recipient’s unique profile (e. g. age, gender); and user behavior (e. g. email, web, purchase history). “Sending email that is personalized and engaging has been a long-term challenge for email marketers due to the manual content creation process,” said Matt Hayes, CEO at Kickdynamic. “Through the SAP Emarsys partnership with Kickdynamic, marketers can automate content that takes the latest information from pre-approved sources, personalized to each customer’s context when the email is opened. ” Adi Topaz, Integrations Business Unit Manager at SAP Emarsys highlights the impact of SAP Emarsys Open Time Content: “Adding value to every email communication is high on every marketer’s agenda. Thanks to our partnership with Kickdynamic and the launch of Open Time Content, marketers can provide recipients with an engaging email experience...

---

### SAP Emarsys Launches Artificial Intelligence Capabilities to  Simplify and Revolutionize the Role of B2C Marketers

- Published: 2016-11-29
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-launches-artificial-intelligence-marketing/
- Translation Priorities: Optional

SAP Emarsys Artificial Intelligence Marketing (AIM) simply and effectively bridges the execution gap between complex data science and scaling truly personal interactions with billions of customers LONDON, U. K. – November 30, 2016 – SAP Emarsys, a leading global B2C marketing cloud company, announces the launch of SAP Emarsys AI Marketing (AIM) that will revolutionize the role of marketers, and increase revenue and return on investment (ROI) for global brands. The new, disruptive capabilities of AIM will alleviate the marketer’s burden, not by adding more disparate tools, but by simply and effectively bridging the gap between complex data science and executing truly personal omnichannel campaigns at scale. AIM also provides progressive marketers with a powerful, but hype-free and tangible AI solution with previously unexperienced capabilities, such as personalized incentive recommendations with just a flip of a switch, and significant business value with potential revenue uplift of more than 28%1. According to Forrester2, 40% of loyalty marketers struggle with personalization. SAP Emarsys AIM allows progressive marketers to be more empathetic and focus on one-to-one engagement with their customers, but at scale and enabled by AI that removes the burden of operational and execution tasks. By allowing marketers to focus more on strategy, content and creative, global brands in the e-commerce, retail, travel and other B2C industries can expect more engaged customers, improved loyalty and increased revenue, thereby achieving greater ROI. Marketers will interact with AIM through a unique and intuitive user experience (UX) portal that embeds enhanced features into the SAP Emarsys...

---

### SAP Emarsys Fuels Innovation in High-Growth B2C Marketing Cloud Business with $22.3 Million Investment from TSLE

- Published: 2016-10-31
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-fuels-innovation-high-growth-b2c-marketing-cloud-business2-million-investment-tsle/
- Translation Priorities: Optional

Increased momentum in SAP Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) today VIENNA, Austria, October 31, 2016 – SAP Emarsys, a leading global B2C marketing cloud company, today announced a $22. 3M investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP. This financing will fuel innovation in artificial intelligence and data science, and accelerate growth at SAP Emarsys as it builds on recent success and seeks new opportunities in existing and new markets, such as the U. S. SAP Emarsys customers around the world will benefit from innovative, cloud-based marketing technologies resulting from the investment that will allow them to scale truly personalized interactions with billions of consumers. Today’s announcement brings the total funding received by SAP Emarsys from investors in the last 24 months to $55. 3M. The infusion of growth capital will be used to fuel innovation within SAP Emarsys’ already highly regarded research and development (R&D) function, and disrupt the current cloud marketing industry. By increasing momentum in R&D, SAP Emarsys aims to support the significant advances it is making in artificial intelligence and data science. Impending announcements on artificial intelligence will reinforce SAP Emarsys as the natural choice for B2C marketers who wish to more effectively engage and drive loyalty with existing customers, and attract new ones. The new solution will improve personal interactions, thereby closing the gap between brands and consumers, and enabling marketers to focus on marketing strategy and customer service, instead of execution. “SAP Emarsys is a...

---

### SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe

- Published: 2016-08-29
- Modified: 2025-01-22
- URL: https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe-2/
- Translation Priorities: Optional

President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its SAP Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers across the globe. SAP Emarsys LIVE will feature guest lecturers, roundtables, panel discussions, and workshops on timely topics for today’s digital marketers. Held in key cities around the world, including New York, London, Vienna, and Berlin, the first event commences in Los Angeles on September 1 at the W Los Angeles. On Thursday, September 1 at 1:00 p. m. PT, SAP Emarsys President of the Americas, Sean Brady, will join Chelsea Mueller, Director of E-commerce for Cheaper Than Dirt! , Michael Barber, Founder of barber&hewitt, and Ted Stenstrom, VP of E-commerce at Kensium Solutions, for the half-day event on how to “Overcome Omnichannel Overload”. Executives will focus on how you can intuitively use automation to engage and wow your customers at every touch point. The half-day event will discuss: Why a unified view is important; Avoiding ‘analysis paralysis’; Why automating digital marketing efforts across all devices is necessary to better understand your customers’ behavior; Providing true omnichannel customer experiences; and Creating an engaging experience that results in conversions. “We want to take marketers offline to engage in active discussions on the relevant issues of the day,” explains Sean Brady, SAP Emarsys President of the Americas... .

---

### SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe

- Published: 2016-08-29
- Modified: 2025-01-22
- URL: https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe/
- Translation Priorities: Optional

President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its SAP Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers across the globe. SAP Emarsys LIVE will feature guest lecturers, roundtables, panel discussions, and workshops on timely topics for today’s digital marketers. Held in key cities around the world, including New York, London, Vienna, and Berlin, the first event commences in Los Angeles on September 1 at the W Los Angeles. On Thursday, September 1 at 1:00 p. m. PT, SAP Emarsys President of the Americas, Sean Brady, will join Chelsea Mueller, Director of E-commerce for Cheaper Than Dirt! , Michael Barber, Founder of barber&hewitt, and Ted Stenstrom, VP of E-commerce at Kensium Solutions, for the half-day event on how to “Overcome Omnichannel Overload”. Executives will focus on how you can intuitively use automation to engage and wow your customers at every touch point. The half-day event will discuss: Why a unified view is important;Avoiding ‘analysis paralysis’;Why automating digital marketing efforts across all devices is necessary to better understand your customers’ behavior;Providing true omnichannel customer experiences; andCreating an engaging experience that results in conversions. “We want to take marketers offline to engage in active discussions on the relevant issues of the day,” explains Sean Brady, SAP Emarsys President of the Americas. “As solution providers for...

---

### SAP Emarsys Becomes a Demandware LINK Partner with Certified Integration

- Published: 2016-08-02
- Modified: 2025-01-22
- URL: https://emarsystest.com/press-release/emarsys-becomes-a-demandware-link-partner-with-certified-integration/
- Translation Priorities: Optional

Demandware, a Salesforce Company, Users can Leverage the Power of the SAP Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization Vienna, AT – August 2, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced that it has become a Demandware LINK Technology Partner with certified integration, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies. As a member of the Demandware LINK Partner ecosystem, SAP Emarsys provides Demandware Commerce Cloud users with a seamless connection to the SAP Emarsys B2C Marketing Cloud, providing a data science and execution platform enabling one-to-one personalization. With the SAP Emarsys LINK cartridge, Demandware Commerce Cloud users can: Further engage customers: Execute automated marketing communications to keep customers coming back to your Demandware site. Utilize the SAP Emarsys customer intelligence platform: Optimize automation, engagement and analysis of customer data. Execute social retargeting: Follow up email campaigns with a more personalized approach to CRM ads. Improve inventory management: Execute stock clearance campaigns using SAP Emarsys customer intelligence platform’s product affinity reports. Export product catalogs into the SAP Emarsys product recommendation engine. Provide VIP treatment: Identify your most valuable customers and target them with tailored incentives. “We are happy to announce the certification of the SAP Emarsys integration as part of the Demandware LINK partner program,” said Tom Griffin, senior vice president of corporate development at Demandware, a Salesforce company. “Cross-channel customer engagement is key for succeeding with today’s shopper, so we are excited to have...

---

### SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report

- Published: 2016-07-13
- Modified: 2025-01-23
- URL: https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/
- Translation Priorities: Optional

B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the SAP Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns. The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy. According to the report, “SAP Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects. ” “We believe SAP Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, SAP Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel. ” As European companies seek digital marketing solutions to attract and retain customers,...

---

### SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report

- Published: 2016-07-13
- Modified: 2025-01-23
- URL: https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report-2/
- Translation Priorities: Optional

B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the SAP Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns. The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy. According to the report, “SAP Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects. ” “We believe SAP Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, SAP Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel. ” As European companies seek digital marketing solutions to attract and retain customers,...

---

### SAP Emarsys Announces Changes in Executive Leadership

- Published: 2016-07-08
- Modified: 2025-01-22
- URL: https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/
- Translation Priorities: Optional

Vienna AT - July 8, 2016 - SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today announced that Josef Ahorner, co-founder and Chairman of the Board, and Hagai Hartman, co-founder and CEO, have taken the joint decision that Hartman will fully focus his attention on innovation to further strengthen the company’s competitiveness in a rapidly changing market. In his new role as CINO – Chief Innovation Officer – he will drive breakthrough innovation, product development based on artificial intelligence and its rapid roll-out to customers. The Board has accepted Hartman’s decision to re-orient his focus and place greater emphasis on delivery of the company vision. The change will be effective July 11, 2016. The Board, led by the chairman Josef Ahorner and with Matt Blodgett, Managing Director at Vector Capital, fully support Mr. Hartman’s recommendation to appoint Ohad Hecht as CEO. Hecht built SAP Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. In his new role, Hecht will focus on sustaining the company’s rapid growth by driving international expansion, including further penetration of the US market. SAP Emarsys currently serves more than 1,500 customers in 140 markets, supporting their marketing with customer intelligence, personalization, predictive recommendations and omnichannel marketing automation. “Breakthrough innovation is pivotal to our business and it is SAP Emarsys’ key differentiator in a rapidly changing market. I will focus on our role as game changer and bring our vision...

---

### SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition

- Published: 2016-06-22
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/
- Translation Priorities: Optional

Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is proud to celebrate a year of innovation and excellence delivering significant business growth, as well as recognition from Forrester Research as a Strong Performer in The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016. In its first year, SAP Emarsys North America successfully met its growth targets and delivered strong operating results as part of its U. S. market entry strategy. Additionally, SAP Emarsys was recognized by Forrester Research for its “easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities. ” “We have seen a significant demand for our B2C Marketing Cloud from retailers and ecommerce companies with a desire to better target, engage and retain customers across channels,” said Sean Brady, President of the Americas, SAP Emarsys. “Our technology, client services model, and people are enabling digital marketers to succeed, and we believe our being cited by Forrester as a Strong Performer in its recent report is a testament to that. ” Since the opening of the North American headquarters in Indianapolis last year, demand for SAP Emarsys B2C Marketing Cloud has increased steadily, growing especially fast in the second quarter of 2016. SAP Emarsys newest group of clients includes: Butter London, Cheaper Than Dirt! , High Fashion Home, Rawlings, Scrubs & Beyond, and Stance Socks. Across North America, clients are turning...

---

### SAP Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time

- Published: 2016-06-21
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-launches-crm-ads-enabling-marketers-to-connect-purchasing-and-behavioral-data-to-advertising-campaigns-in-real-time-3/
- Translation Priorities: Optional

Vienna, AT – June 21, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of SAP Emarsys CRM Ads. This feature of the SAP Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e. g. , mobile, Web, email) behavioral data to improve their advertising campaigns. For the first time, marketers can work with an unparalleled level of targeting and hyper-personalization across today’s best-in-class advertising channels in real time. To create a powerful experience that increases customer acquisition and retention, SAP Emarsys CRM Ads: Goes beyond cookie-based marketing, creating an aligned brand experience across all advertising channels and devices;Optimizes bids on Google search by adjusting the text ads and keywords in the SAP Emarsys B2C Marketing Cloud;Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram; andUnleashes your CRM database to engage and target contacts and consumers who have not purchased in a long time. Amir Jacobi, SAP Emarsys Product Manager, highlights the importance of SAP Emarsys CRM Ads, “A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With SAP Emarsys CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and ROI in...

---

### SAP Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market

- Published: 2016-06-14
- Modified: 2025-01-22
- URL: https://emarsystest.com/press-release/emarsys-helps-retailers-and-brands-target-the-billion-dollar-m-commerce-market/
- Translation Priorities: Optional

Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across devices Vienna, AT – June 14, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention. Connected to its B2C Marketing Cloud, the suite featuring Mobile Engage for apps powers retailers’, brands’ and ecommerce mobile app engagement strategies through automation designed to bring users back to the mobile app through personalized content. Forrester’s November, 2015 Predictions 2016: The Mobile Revolution Accelerates report forecasts that, “mobile and tablet commerce will reach $142 billion in the US and €86 billion in Europe, representing respectively 38% and 32% of online transactions. ” Additionally, “. . in the US, more than 30% of sales will have a mobile cross-channel component, meaning consumers will use mobile at some point throughout the purchase life cycle, from product research to in-store interactions. ” “Mobile apps present a great opportunity for marketers to leverage user-level insights to better target and more effectively engage with customers using push and in-app messages,” said David Galante, VP, Mobile Products, SAP Emarsys. “Mobile engagement programs leveraging behavioral data are an effective strategy and should be considered during the mobile design phase. Companies like Runtastic (an adidas group company) have turned to SAP Emarsys for data-driven mobile solutions in order to retain and grow their customer loyalty. ” SAP Emarsys mobile suite enables marketers to...

---

### SAP Emarsys Announces its Latest Magento Extension

- Published: 2016-06-08
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-announces-latest-magento-extension/
- Translation Priorities: Optional

Magento Users can now Access the SAP Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further Improving Customer Engagement Vienna, AT – June 8, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced its newest Magento extension providing access to Smart Insight, the SAP Emarsys customer intelligence platform, along with seamless integration of customer data — all to improve customer engagement. Further supporting users of the Magento Community and Enterprise Editions, Magento users can access the SAP Emarsys Smart Insight customer intelligence platform to: Maximize revenue from customers by automating retention marketing;Automatically update product catalogs, purchase data and customer lifecycle segments; andExport customer purchase history to follow the evolution of their business. Additionally, to further improve customer communication and experience, Magneto store owners can obtain real-time, clear, and actionable intelligence to better understand and target customers, ensure flawless deliverability and provide thorough reporting and analyses. “This extension presents tremendous value to marketers, it provides the necessary intelligence to reach customers in a more personalized manner on any channel and at scale,” said Ohad Hecht, COO, SAP Emarsys. “Our partnership with Magento provides users with a unified customer profile — enabling them to better understand online and offline activity to create effective campaigns that create return customers. ” Throughout 2016, SAP Emarsys will announce additional Magento extensions to further support Magento 2. 0 and additional offerings to further promote customer retention for Magento users. To get the latest SAP Emarsys extension or for...

---

### SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete

- Published: 2016-06-07
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/
- Translation Priorities: Optional

81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis, IN – June 7, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. The survey, Adapting to the Pace of Omnichannel Commerce examines how US-based small and medium-sized businesses (SMBs) with annual revenues under $100 million are handling fierce competition from today’s larger retail players. Based on the findings of top retail SMBs surveyed: 81% of SMBs still rely on email as a driver for customer acquisition, and 80% for customer retention;73% of retailers rank email as a top budget item, with one in five ranking it as a top priority to invest;SMBs saw gains in major KPIs: conversion rates increased by 72%, average order value increased by 65%, and repeat customer purchases increased by 58%;70% of SMBs begin holiday planning no later than July; and54% of SMBs identified cart abandonment emails as the most successful marketing tactic and site-based recommendations came in second at 47%. “We found that SMBs are nimble and quick to respond in today’s competitive retail environment,” said Sean Brady, President of the Americas, SAP Emarsys. “SMBs seek agile platforms that are quick to implement and easy to use. SMBs like Cheaper Than Dirt! , Rawlings, and Scrubs & Beyond have turned to SAP Emarsys to see an immediate ROI, remain competitive...

---

### Independent Research Firm Cites SAP Emarsys as a Strong Performer in Q2 2016 Cross-Channel  Campaign Management Report

- Published: 2016-05-31
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/independent-research-firm-cites-emarsys-strong-performer-q2016-cross-channel-campaign-management-report/
- Translation Priorities: Optional

SAP Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria Vienna, AT – May 31, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited to participate in its Q2 2016 Forrester Wave™ evaluation, and was named a Strong Performer in its report: The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. In this evaluation, SAP Emarsys received the top scores possible in the user experience, content management and Web and eCommerce criteria. Per the report, SAP Emarsys “... connects in-store and online shopping experiences with consistent product content across email, mobile, web, and eCommerce. SAP Emarsys owes its rapid growth to an easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities. ” “We are honored to be recognized by Forrester Research as a strong performer in the CCCM space,” said Hagai Hartman SAP Emarsys CEO. “We believe our ranking in Forrester's Cross-Channel Campaign Management Wave is a validation of our company’s vision, enabling one-to-one interactions between marketers and consumers across all channels. ” The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated 15 cross-channel campaign management providers and found SAP Emarsys customers “... appreciate its current dedication as a partner that maintains a ‘good relationship and synergy with the team, both on the business side and the technical...

---

### SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine

- Published: 2016-04-05
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/
- Translation Priorities: Optional

Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential of Your Magento Store Data” at 11:00 a. m. on Wednesday, April 13 at this year’s Magento Imagine event. Held at the Wynn Las Vegas, April 11-13, 2016, this event brings together 2,500+ e-commerce experts from 45+ countries to inspire, advance and educate. During his presentation, Alex will demystify customer lifetime value discussing what it is, how it is calculated and the metrics and customer data around it, as well as demonstrate how to strategically utilize predictive analytics and machine learning to determine future customer lifetime value “My session takes a deep dive on customer lifetime value. Everyone talks about it, but there is a mystery around how to calculate it and how it changes over time,” says Timlin. “In addition to determining future customer lifetime value, with predictive analytics and machine learning, I will demonstrate techniques that enable marketers to understand which contacts to invest marketing dollars in and where budgets could be wasted — which are key when resources and budgets are strained. SAP Emarsys’ investment and presence at this year’s Magento Imagine reinforces the company’s commitment to the Magento platform. As a Magento partner, SAP Emarsys executives will be on hand at booth #426 to discuss and demonstrate what the SAP Emarsys B2C...

---

### SAP Emarsys Achieves 100% New Business Growth in 2015

- Published: 2016-02-03
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-achieves00-new-business-growth-2015/
- Translation Priorities: Optional

Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As a solid contributing factor to this success, the company added more than 400 new clients in 2015, including: L’Oreal, Office Depot, Runtastic, Shiseido and The Body Shop. “With consistent growth throughout 2015, SAP Emarsys has paved the road for innovation in 2016,” said Hagai Hartman, Founder and CEO of SAP Emarsys. “This year, we will address the significant increase in mobile and social purchases, and the need to provide a more humanized, personalized approach to marketing. This will drive deeper offerings on the SAP Emarsys B2C cloud for the web, mobile and social media throughout this year. ” SAP Emarsys’ key success milestones in 2015 included: The opening of its North American headquarters in Indianapolis, IN, supporting the expansion of its unique and powerful B2C marketing cloud in the U. S. and Canada. Its first round of institutional funding, $33M from San Francisco-based Vector Capital. This Series A minority investment is SAP Emarsys’ first round of funding received in its 15 year history, supporting its accelerated growth into the North American market, product innovation, and the expansion of these regions’ sales and marketing teams. The company’s proprietary approach to retention automation led to a significant increase in new customers in 2015. This approach enables brands, retailers and e-commerce...

---

### SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday

- Published: 2015-11-17
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/
- Translation Priorities: Optional

Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today released its Black Friday 2015 UK data shoppers will almost double their spend on clothing and accessories with an average order value for online retailers increasing to £122. SAP Emarsys’ data is based on the online sales habits of eight million UK consumers from last year’s Black Friday against the daily average of shopping figures from September 2014 to September 2015. This year’s Black Friday is estimated to be the UK’s first online shopping day to break £1billion, according to digital commerce consultancy, Salmon*. Key findings of the data include: The total number of UK consumers who will make a purchase will increase by more than 400 per cent, with an average order value rising by 118 per cent;There will be nearly a 500 per cent increase in clothing, accessories, sports and outdoor goods purchases, with average order value increasing by £20; andAn increase in health and beauty product purchases, with average order value increasing by £15. Steven Ledgerwood, Managing Director, UK at SAP Emarsys comments: “Black Friday is the opportunity to increase revenue and conversion rates from new and existing customers. By combining big data and technology with a creative human touch, retailers e-commerce sites and brands can reinforce their current customer relationships and start new ones — using a more personalised approach to communications ensuring...

---

### SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King

- Published: 2015-09-30
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/
- Translation Priorities: Optional

Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from all Email Communication from a Company NEW YORK – September 30, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced the results of its 2015 Advertising Week Survey, examining Americans’ perspectives on marketing and advertising campaigns from retailers and e-commerce companies. The research findings showed that a vast majority (81 percent) of Americans want to receive advertisements from retailers and e-commerce companies, with more than half (57 percent) saying they want to hear from them when there is a sale or promotion. The survey was conducted online by Harris Poll on behalf of SAP Emarsys from Sept. 9-11, 2015 among 2,120 U. S. adults. “This latest round of research confirms what we’ve known for years: that the vast majority of Americans want to receive advertisements from retailers and e-commerce companies – they just want the right message at the right time, personalized specifically to them with a creative touch. ” Nearly half (47 percent) of consumers said they want to hear from retailers and e-commerce companies when something they’ve been looking at becomes cheaper. Other top times Americans want to hear from retailers and e-commerce companies include: When something they’ve been looking at is close to selling out (26 percent)When a holiday is coming up (25 percent)After visiting a company’s website/social media page/store (23 percent)When they’re at home (17 percent)When they’re shopping in or close to their store (16 percent)When a...

---

### SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital

- Published: 2015-09-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/
- Translation Priorities: Optional

First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced a $33M equity investment from San Francisco-based Vector Capital. Vector’s Series A minority investment marks the first institutional funding received by SAP Emarsys in its 15-year history. SAP Emarsys will use the funding to support its accelerated international growth in the U. S. and Latin American markets, invest in product innovation and expand sales and marketing teams. Sameer Kazi, former EVP of Social. com (a Salesforce. com company) and former SVP and GM of EMEA of ExactTarget (also a Salesforce. com company), will join Matt Blodgett and Alok Pandey from Vector Capital as additions to the SAP Emarsys Supervisory Board. “We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our expansion into the U. S. and Latin American markets. ” “We are excited to support the expansion of SAP Emarsys’ unique and powerful platform into the U. S. and Latin American markets. We see massive global potential for B2C marketers with SAP Emarsys’ unique integration of usable analytics, personalization, customer intelligence and marketing automation,” said Matt Blodgett, Managing Director, Vector Capital. “We are proud to become SAP Emarsys’ first outside investment partner, and we look forward to working with the company’s talented team to support their ongoing global expansion and rapid growth trajectory. ” The funding marks the opening of the company's first office locations in the United States. Founded in...

---

### Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’

- Published: 2015-07-31
- Modified: 2015-07-31
- URL: https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/
- Translation Priorities: Optional

SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31, 2015 – SAP Emarsys, one of the fastest growing and most innovative companies in the cloud-based eMarketing industry, today announced that it is opening its second headquarters in the Midwest tech hub of Indianapolis. SAP Emarsys, who works with global companies such as eBay, Toys “R” Us, Yahoo7, Sky, and Volvo, among others, decided on the Americas headquarters in response to intense demand from U. S. customers and is SAP Emarsys’ latest step towards strengthening its U. S. presence. SAP Emarsys, which also has employees in Austin and San Francisco, plans to employ more than 150 locally in Indianapolis in the immediate future and 300 people nationally by 2020. “We continue to see a surge of tech firms like SAP Emarsys choosing to bring quality, great paying jobs to Indiana,” said Governor Mike Pence. “As a regional hub for technical and engineering innovation, Indiana is attracting companies that are looking for the skilled and dedicated workforce needed to grow their businesses. Coupled with our low taxes and low regulatory environment, Indiana continues to prove that we are a state that works. ” “Indy continues to attract top talent from around the globe, and our tech sector is thriving as a result,” said Indianapolis Mayor Greg Ballard. “I am so pleased that SAP Emarsys recognized all that our city and our incredible workforce have to offer, and I welcome the company’s North American headquarters...

---


## Events

### Power to Marketer Festival 2024: Sydney

- Published: 2024-10-03
- Modified: 2024-10-03
- URL: https://emarsystest.com/events/power-to-marketer-festival-2024-sydney/
- Translation Priorities: Optional



---

### Power to Marketer Festival 2024: London

- Published: 2024-10-03
- Modified: 2024-10-03
- URL: https://emarsystest.com/events/power-to-marketer-festival-2024-london/
- Translation Priorities: Optional



---

### Power to Marketer Festival 2024: Amsterdam

- Published: 2024-05-14
- Modified: 2024-05-14
- URL: https://emarsystest.com/events/power-to-marketer-festival-2024-amsterdam/
- Translation Priorities: Optional



---

### eTail Nordic Connect 2024

- Published: 2024-05-14
- Modified: 2024-05-14
- URL: https://emarsystest.com/events/etail-nordic-connect-2024/
- Translation Priorities: Optional



---

### Power to the Marketer Festival: Omnichannel & AI Masterclass

- Published: 2024-04-17
- Modified: 2024-04-17
- URL: https://emarsystest.com/events/power-to-the-marketer-omnichannel-ai-masterclass/
- Translation Priorities: Optional



---

### Power to Marketer Festival: Dubai

- Published: 2024-04-11
- Modified: 2024-04-17
- URL: https://emarsystest.com/events/emarsys-power-to-marketer-festival-dubai/
- Translation Priorities: Optional



---

### SAP Emarsys Power To The Marketer Festival – Dubai 2024

- Published: 2024-04-04
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/power-to-the-marketer-festival-dubai-2024/
- Translation Priorities: Optional



---

### SAP Emarsys Power To The Marketer Festival – Munich 2024

- Published: 2024-04-04
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-munich-2024/
- Translation Priorities: Optional



---

### SAP Emarsys at Shoptalk 2024

- Published: 2024-02-27
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-at-shoptalk-2024/
- Translation Priorities: Optional



---

### SAP Emarsys Power To The Marketer Festival – Melbourne 2023

- Published: 2023-08-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-melbourne-2023/
- Translation Priorities: Optional



---

### SAP Emarsys Power To The Marketer Festival – Hong Kong 2023

- Published: 2023-08-25
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-hong-kong-2023/
- Translation Priorities: Optional



---

### SAP Emarsys at DMEXCO 2023

- Published: 2023-08-15
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-at-dmexco-2023/
- Translation Priorities: Optional



---

### SAP Emarsys Power To The Marketer Festival – London 2023

- Published: 2023-08-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-london-2023/
- Translation Priorities: Optional



---

### SAP Emarsys Power To The Marketer Festival – New York 2023

- Published: 2023-08-01
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-new-york-2023/
- Translation Priorities: Optional



---

### SAP Emarsys Power To The Marketer Festival 2023

- Published: 2023-07-18
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-2023/
- Translation Priorities: Optional



---

### IRX 2023

- Published: 2023-05-16
- Modified: 2023-05-16
- URL: https://emarsystest.com/events/irx-2023/
- Translation Priorities: Optional



---

### Power to the Marketer: Omnichannel Masterclass

- Published: 2023-04-05
- Modified: 2023-04-05
- URL: https://emarsystest.com/events/power-to-the-marketer-omnichannel-masterclass/
- Translation Priorities: Optional



---

### IMRG Customer Connect

- Published: 2023-03-22
- Modified: 2023-03-22
- URL: https://emarsystest.com/events/imrg-customer-connect/
- Translation Priorities: Optional



---

### The Richmond Retail & Ecommerce Directors’ Forum

- Published: 2023-03-14
- Modified: 2023-03-21
- URL: https://emarsystest.com/events/the-richmond-retail-ecommerce-directors-forum/
- Translation Priorities: Optional



---

### SAP Emarsys exhibits at Shoptalk 2023

- Published: 2023-02-13
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-exhibits-at-shoptalk-2023/
- Translation Priorities: Optional



---

### SAP Emarsys participates at NRF 2023 Retail’s Big Show

- Published: 2022-12-08
- Modified: 2025-01-09
- URL: https://emarsystest.com/events/emarsys-participates-at-nrf-2023-retails-big-show/
- Translation Priorities: Optional



---

### The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice

- Published: 2022-11-25
- Modified: 2022-11-25
- URL: https://emarsystest.com/events/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/
- Translation Priorities: Optional



---

### Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession

- Published: 2022-11-25
- Modified: 2022-11-25
- URL: https://emarsystest.com/events/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/
- Translation Priorities: Optional



---

### Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars

- Published: 2022-11-25
- Modified: 2022-11-25
- URL: https://emarsystest.com/events/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/
- Translation Priorities: Optional



---

### Forrester: The Omnichannel Difference

- Published: 2022-10-27
- Modified: 2022-10-27
- URL: https://emarsystest.com/events/forrester-the-omnichannel-difference/
- Translation Priorities: Optional



---

### Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty

- Published: 2022-10-14
- Modified: 2022-10-14
- URL: https://emarsystest.com/events/glossiers-idea-to-industry-leader-retail-panel-from-love-affair-to-loyalty/
- Translation Priorities: Optional



---

### DMEXCO 2022

- Published: 2022-09-06
- Modified: 2022-09-06
- URL: https://emarsystest.com/events/dmexco-2022/
- Translation Priorities: Optional



---

### Optilyz: This is not a Wiesn Party

- Published: 2022-09-06
- Modified: 2022-09-06
- URL: https://emarsystest.com/events/optilyz-this-is-not-a-wiesn-party/
- Translation Priorities: Optional



---

### Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies

- Published: 2022-06-14
- Modified: 2022-06-14
- URL: https://emarsystest.com/events/mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Movable Ink – Taking a Customer-Centric Approach to Your Marketing Campaigns

- Published: 2022-06-10
- Modified: 2022-06-10
- URL: https://emarsystest.com/events/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Power To The Marketer Festival 2022

- Published: 2022-05-17
- Modified: 2022-05-17
- URL: https://emarsystest.com/events/power-to-the-marketer-festival-2022/
- Translation Priorities: Optional



---

### Pixlee TurnTo – Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers

- Published: 2022-05-10
- Modified: 2022-05-10
- URL: https://emarsystest.com/events/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Movable Ink Think Summit

- Published: 2022-04-28
- Modified: 2022-04-28
- URL: https://emarsystest.com/events/movable-ink-think-summit/
- Event Tags: Past event
- Translation Priorities: Optional



---

### SAP Sapphire

- Published: 2022-04-28
- Modified: 2022-04-28
- URL: https://emarsystest.com/events/sap-sapphire/
- Event Tags: Past event
- Translation Priorities: Optional



---

### GDS CMO Summit

- Published: 2022-04-28
- Modified: 2022-04-28
- URL: https://emarsystest.com/events/gds-cmo-summit/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing

- Published: 2022-04-14
- Modified: 2022-04-14
- URL: https://emarsystest.com/events/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing

- Published: 2022-04-14
- Modified: 2022-04-14
- URL: https://emarsystest.com/events/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/
- Event Tags: Past event
- Translation Priorities: Optional



---

### eTail ​Summit 2022 Asia

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://emarsystest.com/events/etail-%e2%80%8bsummit-2022-asia/
- Event Tags: Past event
- Translation Priorities: Optional



---

### ShopTalk Melbourne

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://emarsystest.com/events/shoptalk-melbourne/
- Event Tags: Past event
- Translation Priorities: Optional



---

### D-Congress 2022 by Svensk Digital Handel

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://emarsystest.com/events/d-congress-2022-by-svensk-digital-handel/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Retail Fest 2022 by Retail Global

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://emarsystest.com/events/retail-fest-2022-by-retail-global/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Retail Executive Summit Asia

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://emarsystest.com/events/retail-executive-summit-asia/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Power Retail - All Star Bash

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://emarsystest.com/events/power-retail-all-star-bash/
- Event Tags: Past event
- Translation Priorities: Optional



---

### The Challenge of Omnichannel Marketing - Wednesday Relations Webinar

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://emarsystest.com/events/the-challenge-of-omnichannel-marketing-wednesday-relations-webinar/
- Event Tags: Past event
- Translation Priorities: Optional



---

### Virtual Summit: Omnichannel Marketing Innovation

- Published: 2022-03-09
- Modified: 2022-04-06
- URL: https://emarsystest.com/events/virtual-summit-omnichannel-marketing-innovation/
- Event Tags: Past event
- Translation Priorities: Optional



---


## Glossary

### Webhooks

> Learn about webhooks and understand their function, integration, and how they optimize your marketing operations.

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/webhooks/

What are webhooks? A webhook is an automated message sent from an application when a specific event occurs. It contains a message or payload that is sent to a unique URL, allowing for lightweight, event-driven communication between two applications. What are webhooks used for? Webhooks are used to integrate different applications and third-party APIs, allowing for real-time communication between two applications without the need for additional coding or complex setup. Generally, webhooks are used to send data from one application to another in response to an event, such as when a customer makes a purchase or subscribes to a service. Webhooks can also be used to automate common tasks such as updating databases or triggering notifications. Webhooks vs APIs - what’s the difference? The main difference between webhooks and APIs is that webhooks receive data while APIs retrieve data. An API, which stands for Application Programming Interface, allows software applications to communicate with each other using requests. A webhook is an event-based API endpoint responsible for triggering internal functions to look up information in real time when a specific event occurs. When deciding which one to use, it's important to think about what the application will be used for and what type of data needs to be synced. APIs are often used for more complex tasks, such as retrieving large amounts of data or performing complex calculations, while webhooks are better suited for simpler tasks, such as sending notifications or triggering an action when a certain event occurs. Overall, both...

---

### Web Messaging

> Discover web messaging and learn how this communication technology can reach your target audiences in real-time.

- Published: 2023-03-28
- Modified: 2023-09-27
- URL: https://emarsystest.com/learn/glossary/web-messaging/

What is web messaging? Web messaging refers to a variety of messages that users receive via a brand’s website. Web messaging typically falls into one of two categories: Push messaging allows the business to broadcast specific marketing messages and notifications to opted-in users. These are similar to app-based push notifications but are displayed on a user’s desktop instead. In-browser messaging is the modern-day marketer’s answer to the traditional site pop-up. It’s an interactive method of reaching out to users that involves sending personalized messages directly within their browser window with the intention of driving engagement and encouraging further interactions. Examples of web push messaging in action Everyday examples of web push messaging that you’re likely familiar with include: Browser calendar alerts reminding you of upcoming calls Notifications that your favorite blog has just published a new post Shipping updates for your online orders New messages on your social media platforms Examples of in-browser messaging in action If you spend a lot of time shopping and browsing the web, chances are you’ve come across some of these use cases: Slide-in: These pop ups appear from one side of your screen and, as the name suggests, slide into view. They typically occupy a non-intrusive space in the corner of the viewport and are a great way to communicate quick, concise messages. Full-screen: At the other end of the spectrum are full-screen in-browser messages. These are used to disrupt the browsing experience with key messaging often revolving around data capture or sales promotion... .

---

### Repeat Purchase

> Discover the significance of repeat purchase events and the importance of getting customers to buy again and again.

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/repeat-purchase/

What is a repeat purchase? Repeat purchase is the act of making multiple purchases from the same brand. It is generally seen as an indication of customer satisfaction and growing customer loyalty, as they have chosen to return to a business and buy their product again. Why are repeat purchases important? Repeat purchases are vital to the long-term growth of brands because: They foster customer loyalty and generate a higher return on investment than marketing to new customers. Customer acquisition costs, such as advertising and promotions, are typically high. Driving repeat purchases is often more cost-effective than acquiring a new one. They lead to increased customer lifetime value as customers become more engaged with the brand over time. By driving repeat purchases, brands can hedge against rising customer acquisition costs, providing the profit margins they need to scale sustainably. Why do customers make repeat purchases? Some of the key driving factors behind repeat purchases include: Taking advantage of loyalty programs, such as rewards and exclusive offers. Experiencing greater convenience in their shopping experience, such as faster checkout or easy access to their order history. Getting better pricing or discounts, such as sale items or special promotions. Supporting the brand they identify with, such as feeling connected to a brand's values and mission. Tactics for increasing repeat purchases Tried and tested techniques for incentivizing customers towards repeat purchases include: Offering meaningful discounts and rewards to encourage customers to come back. Creating a seamless, frictionless customer experience from browse to purchase to...

---

### Win Back

> Discover the importance of the customer win back and this marketing event's ability to re-engage customers to your brand.

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/win-back/

What is win back? “Win back” is a marketing strategy used to re-engage and reactivate customers who have stopped buying from a business. The goal of a win-back strategy is to encourage customers to re-engage with a brand through targeted campaigns that offer incentives such as discounts, loyalty rewards, and coupons. As part of an effective win-back campaign, businesses can use email outreach, social media posts, or even direct mail to reach out to previous customers and remind them why they should come back and buy from the brand again. Which channels should you use for your win-back campaign? Email: highly effective and simple to set up, email is a popular channel for win-back campaigns. By creating an automated flow, you can target and entice customers who haven’t made a purchase or visited your store for several months using personalized discounts. SMS: for mobile-first customers, or those that don’t respond to email, SMS can be a great way to get your message straight into their hands. With over 90% of SMS messages being opened, compared to email’s 21. 5%, it’s clear how effective this channel can be. Paid social: segment your customers and set up custom audiences across Facebook, Instagram, and TikTok to target those that haven’t made a purchase in a while. Using dynamic visual content in paid social campaigns can be a great way to entice past customers to return. Effective strategies to win back lapsed customers Use “win back” correctly, and you can make a significant difference to...

---

### White Label

- Published: 2023-03-28
- Modified: 2023-03-28
- URL: https://emarsystest.com/learn/glossary/white-label/

What is white labeling? White labeling is a process where one business — “Business A” — produces a product or service that is sold under another business’s — Business B — brand name. White labeling allows Business B to develop or expand their range of products without having to develop them from scratch. Though white labeling is used in various industries, including technology, retail, and manufacturing, it’s also commonly used for software development, web hosting, and other digital services. Why do companies use white labeling? Businesses use white labeling because it: Allows them to purchase generic products from one company and customize those products with their own branding. Helps save on costs associated with design, manufacturing, and marketing. Provides customers with a wide range of products without having to create each one individually, which can help increase Average Order Value (AOV) and repeat sales. Makes it easier for businesses to grow and expand without worrying about running out of stock or being unable to keep up with demand. For industries such as beauty, cosmetics, and healthcare, white labeling can also help avoid the significant costs associated with product testing. Disadvantages of white-labeled products and services In spite of its advantages, white labeling doesn’t come without its downsides: It can be difficult to differentiate products from competitors when using generic products. Companies may not get the same level of control over production and shipping as they would if they produced their own products. If a product contains a defect, it can...

---

### User Profile

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/user-profile/

What is a user profile? Understanding the characteristics and tendencies of a user base is essential for any successful business strategy. By studying data collected on the actions and behaviors of their customers, companies can better identify profitable opportunities and create more engaging experiences for those customers. A user profile (also known as a customer profile or buyer persona) is one way to organize this data to reveal and understand patterns and trends among users. This helps businesses to tailor content, messaging, offers, and more to specific users, as opposed to creating generalized content for their entire customer base. How are user profiles created? User profiles are created through a process known as segmentation. This technique divides a company’s user base into smaller groups or segments based on certain criteria, including: Demographics (age, gender, location) Interests (types of products purchased) Behavior (time spent browsing or shopping online) Lifestyle choices or purchase habits Segmentation helps companies gain insight into who their audiences are, what those audiences need or want from the business, and ultimately how best to reach and engage those audiences. Once a segment is created, companies can develop user profiles for each group to help uncover patterns in customer behavior that may not be obvious when studying data from the entire group. Why are user profiles important? User profiles are powerful tools that help marketers make smarter decisions that improve the customer experience and drive ROI. Some of the ways user profiles help marketers include: 1. Informing broader marketing...

---

### Upsell

> Explore the power of the upsell and the importance of this key sales event in a fully developed sales cycle.

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/upsell/

What is an upsell? Upselling is a sales strategy used to encourage customers to purchase an upgraded version of an item they are already considering buying or additional items that complement their original purchase. What are some examples of e-commerce upsells? Examples of commonly-used upselling strategies for e-commerce brands include: Suggesting upgrades or add-ons to items on their website, such as higher capacity storage for a laptop. Offering complimentary gifts with purchase, such as free shipping and discounts when a minimum purchase amount is reached. Bundling related products together to offer customers more value for their money. e-tailers adding a post-checkout option to include an additional product in a customer’s order for a reduced price. Upsell vs cross-sell — what’s the difference? Upselling is when a business encourages customers to make a higher-priced purchase than the one they had originally considered. Cross-selling, on the other hand, is when a business suggests alternative items or services to those that the customer has already selected. For example, in an online store, upsells might be offering customers a more expensive, higher-specification version of the item they are about to purchase, while cross-sells might be suggesting related items such as accessories or alternatives. Five upselling techniques to increase AOV Drive revenue and customer average order value with these upselling techniques: Create product bundles: Bundling related products together and offering them at a discounted price can drive higher-value sales. Offer upsells at checkout: Showing customers more premium, higher-priced items or upgrades right before they check...

---

### Tiered Loyalty Program

> Learn about tiered loyalty programs and their potential to reward and retain customers for maximum engagement.

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/tiered-loyalty-program/

What is a tiered loyalty program? A tiered loyalty program is a rewards system that assigns customers different levels of status and corresponding benefits based on their purchase frequency, recency, and monetary value. Customers can earn points, discounts, rewards, and other incentives for engaging with the brand, and depending on how much they spend or interact with the brand over time, they can move up from one tier to another, earning more rewards along the way. Tiered loyalty programs are designed to provide a more personalized, engaging customer experience, and also improves a brand’s ability to personalize their customer engagement. Examples of tiered loyalty programs that drive results LancômeLancôme operates a tiered loyalty program, Elite Rewards, that provides customers with 1 point for every dollar spent, 50 points for following the brand on social media, and 100 points for offering more first-party data such as date of birth and age group. The program is built on three tiers: Rose, Gold, and Platinum. Depending on which tier a customer is in, they can gain access to exclusive offers from free shipping to Shoprunner memberships and exclusive brand parties and events. Total ToolsAustralia’s largest tool retailer Total Tools uses its tiered loyalty program, Insider Rewards, to keep customers coming back. Offering three distinct tiers — Bronze, Silver and Gold — the program provides customers with exclusive offers, member-only deals, event invites, and dollar-amount rewards. SephoraSephora’s Beauty Insider gives customers access to valuable rewards that they can’t get anywhere else. Split across three...

---

### Tech Stack

> Uncover what a tech stack is and why having an effective marketing tech stack is critical to retail and e-commerce success.

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/tech-stack/

What is a tech stack? A tech stack is a combination of tools, software, and technologies used by a company to support the running of marketing activities, projects, and day-to-day business operations. The general aim of any marketing tech stack, also known as a martech stack, is to simplify and automate complex, manual processes. This helps marketers reduce execution time and instead free up time to focus on strategy and planning. Why is a marketing tech stack important? Having an effective marketing tech stack can be critical to the success of any business. A marketing tech stack refers to the collection of technology solutions used by a company to facilitate its marketing strategy, ranging from email automation tools and customer relationship management systems to social media analytics and data visualization platforms. A well-designed and integrated marketing tech stack gives marketers the opportunity to collect, analyze, and act on customer data in real time. This enables marketers to make more informed decisions about campaigns, better understand their audiences, resulting in higher ROI for every dollar spent. In addition, having a comprehensive marketing tech stack helps companies create an efficient workflow across multiple channels. For instance, market information gathered from one platform can be shared across other channels with just one click, streamlining the process of creating content that resonates with customers. Overall, having a comprehensive and thoughtfully designed marketing tech stack is essential for businesses that want to get ahead in today's competitive digital landscape. With the right solutions in place,...

---

### Stickiness

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/stickiness/

What is stickiness in marketing? Stickiness in marketing refers to a marketing campaign’s ability to make a lasting impression on potential customers. It's a measure of how successful a campaign is at making an impact that results in increased brand recognition, customer loyalty, and long-term customer relationships. To achieve stickiness, marketers use various tactics such as creative storytelling, vivid visuals, interactive experiences, and engaging, personalized content and promotions tailored to the target market. What is app stickiness? App stickiness refers to the rate of active users who return to and actively engage with an application over a period of time. App stickiness is typically measured by tracking user engagement, such as frequency of visits, usage duration, and amount of purchases within an app. Increasing app stickiness is important for businesses as it can help lead to higher customer loyalty, better word-of-mouth marketing, increased sales, and even a rise in the app’s value. Companies use various methods to increase the stickiness of their apps, including rewards programs, content personalization, and targeted notifications. Difference between stickiness and customer loyalty Stickiness and customer loyalty are similar concepts in marketing but have distinct differences. While both revolve around repeat business, stickiness is typically transactional in nature and is often price-driven. Customer loyalty, on the other hand, is more about customer engagement and shared beliefs and values. How to increase app and customer stickiness Offer rewards: Offering customers rewards such as points or discounts encourages them to keep coming back. Personalized content: From web to...

---

### Retention in E-Commerce

> Discover retention e-commerce and its ability to enhance customer loyalty and drive additional revenue from existing customers.

- Published: 2023-03-28
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/retention-e-commerce/

What is retention in e-commerce? Retention in e-commerce refers to a brand’s ability to retain customers and prevent them from churning, defecting to a competitor brand, or becoming inactive. Retention is an important metric for any online business as it can help them understand how successful their marketing strategies are, how valuable their products are to customers, and how loyal their customers are. How to measure retention in e-commerce Retention is usually measured by the customer retention rate, which is the percentage of people who make repeat purchases from an e-commerce store. Platforms like WooCommerce and Shopify have plugins that automatically display your customer retention rate. However, if you need to work it out for yourself, the calculation is as follows: x 100 A = the total number of customers you ended up with. B = the number of new customers you won. C = the total number of customers you started with. Subtract the number of customers you won during the period from the number you ended the period with. Divide that by the total number of customers you started with, then multiply by 100 to get your retention percentage. For example, an online clothing store wants to calculate its retention rate for Q1 of the year. In January, they had 100 customers (C). At the end of March, they had 110 customers (A). Between January and March, they won 30 new customers (B). x 100 = 80 Between January and March, this clothing store maintained an 80% retention...

---

### Retargeting

- Published: 2023-03-28
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/retargeting/

What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand in front of users who have previously visited their website, browsed an e-commerce store, or made a purchase online. It works by tracking user behavior and displaying ads to those users on other websites they visit. Retargeting ads are typically displayed as banner ads, but can also be used in email campaigns and social media posts. The goal of retargeting is to remind potential customers about your business and encourage them to come back and complete a purchase. Retargeting can be a powerful tool for businesses looking to increase engagement with their audience and boost ROI from their marketing efforts. By targeting audiences who have already engaged with your business with personalized content, you can drive more conversions and increase customer growth. How does retargeting work? Retargeting works by tracking a user's activity on the website and then displaying ads to them as they browse other websites. The ads are tailored to the user's interests and can be used to encourage them to return to the website and complete a conversion, such as making a purchase. Retargeting can also be used to increase brand awareness and engagement with potential customers. Retargeting works by placing cookies on the user's browser when they visit your website. These cookies track their activity and allow you to serve them targeted ads as they browse other websites. The ads can be tailored to their interests based on what pages they...

---

### Repeat Customer

> Explore the definition of a repeat customer and the importance of driving exceptional experiences that keep them coming back.

- Published: 2023-03-28
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/repeat-customer/

What is a repeat customer? A repeat customer is someone who has made multiple purchases from the same company or brand. A customer becomes a repeat buyer after returning to the business after an initial purchase and buying again — whether by their own motivation or as a result of marketing strategies such as a post-purchase email automation or social media remarketing campaigns. Why are repeat customers valuable to businesses? There are several key reasons why brands seek out repeat customers: Reliable, recurring revenue:Repeat buyers represent a reliable source of income. This gives businesses a sustainable base from which to grow and expand. Higher engagement:Consistent, loyal customers are more interested in learning about the brand and engaging with it than new customers. This leads to better word-of-mouth marketing as these buyers will tell their friends and family about their positive experiences, which leads to further growth. Less dependence on acquisition:Having repeat buyers means less time and money has to be devoted to acquiring new customers, allowing more resources for improving customer service, product quality, or expanding into new markets. Valuable data insights:Repeat purchases give companies data about their customers that can be used for targeted marketing campaigns, optimizing products and services, and providing insights into customer satisfaction levels. Ultimately, having dedicated repeat customers helps maximize sales and revenue, create a competitive edge against competitors, and build long-term relationships with customers that are essential for success in today's markets. Best practices for driving repeat sales Personalize the shopping experience:Treat each customer...

---

### Purchase Frequency

> Discover purchase frequency and the power to drive sales growth by encouraging repeat buying from your customers.

- Published: 2023-03-28
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/glossary/purchase-frequency/

What is purchase frequency? Purchase frequency is the average rate at which customers buy products from a company during a certain period of time. It can reveal a variety of insights into customer behavior and preferences and help marketers understand the types of products customers buy, how often they make purchases, and if there is an opportunity to increase sales by introducing new products or offering discounts. Tracking purchase frequency over time can help marketers understand the effectiveness of marketing strategies and campaigns as well as assess the overall performance of the business. How do you calculate purchase frequency? Calculating purchase frequency is as simple as deciding a timeframe (ie. a week, a month, a quarter, a year) and dividing your total orders by the unique customers you served over that time. i. e. Purchase frequency = TIME FRAME / TOTAL UNIQUE CUSTOMER ORDERS What are the top five ways to improve purchase frequency? Personalization: Personalizing content such as emails, ads, and SMS makes it more relevant and meaningful to customers, and can encourage them to purchase more frequently. Discounts and promotions: Offering discounts and promotions on products incentivizes customers to make more purchases. Recommendation engines: These are algorithms designed to increase purchase frequency by recommending products and services to customers that may be of interest to them based on criteria such as: Purchase behavior Browsing behavior Browse/cart abandonment Visual affinity Putting the right product in front of the customer based on these factors makes them more likely to purchase. Loyalty...

---

### Point Of Sale

- Published: 2023-03-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/point-of-sale/

What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retail store —- it was a physical place where money was exchanged for goods. In the Digital Age, POS is anywhere a sale is initiated, whether that be in a physical store, via a website, in an app, or through conversational commerce channels like Facebook Messenger, Instagram, or WhatsApp. POS typically includes both hardware and software components like payment terminals or cash registers. A POS system offers important insights into consumer behavior for marketers, and allows them to track sales data and better understand their target audience. What are different types of point of sale? Retail Point of Sale: A Retail Point of Sale (RPOS) is used in retail stores and other physical locations for transactions involving the sale of items to customers. This type of POS includes: Payment terminals Cash registers Scanners Other hardware components Mobile Point of Sale: A Mobile Point of Sale (mPOS) is a type of POS system that operates on a mobile device such as a smartphone or tablet. It allows businesses to process payments and collect data from customers in any location with Internet access. Online Point of Sale: An Online Point of Sale (ePOS) is a type of POS system that operates online within an e-commerce website. It allows businesses to accept payments, track sales data, manage inventory, and more. Restaurant Point of Sale: A Restaurant Point of Sale (RSPOS) is designed specifically for...

---

### Marketing Campaign

- Published: 2023-03-26
- Modified: 2025-01-12
- URL: https://emarsystest.com/learn/glossary/marketing-campaign/

What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service, or cause. It typically involves creating content and materials that are distributed through multiple marketing channels to build awareness, grow engagement and drive conversions. Most popular marketing channels for marketing campaigns A marketing channel is a system of communication used by a company or organization to deliver messages about their products and services to a target audience. Some of the most popular marketing channels include: Organic social: Posting and engaging across social media platforms without financial spend. Paid social: Boosting content and running sales ads across key social platforms like Facebook, TikTok, Pinterest and Instagram. Email: Including automations and manual campaigns. Organic search (SEO): Investing in high-quality content and technical on-site changes to rank your content higher in Search Engine Results Pages (SERPs). Paid search: Marketing campaigns where you bid to appear at the top of Search Engine Results Pages (SERPs). This is also known broadly as Pay Per Click (PPC) advertising. Direct mail: Creating and distributing print marketing to personal or business addresses. Other more traditional marketing channels include radio, television, and print advertising. These are less commonly used in marketing campaigns because they are typically less accessible and feature higher start-up costs. Marketing campaign best practices to set you up for success Marketing campaigns are an integral part of any successful business. If you want to ensure that your campaign achieves its goal, here are some best practices to employ: Hone...

---

### Key Performance Indicators (KPIs)

- Published: 2023-03-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/key-performance-indicators-kpis/

What are Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are measurable values that help businesses track and evaluate their progress towards achieving specific goals. These indicators provide insights into the performance of a business, department, or individual employee, allowing for informed decision-making and improved outcomes. KPIs can be financial or non-financial and may vary depending on the industry and business objectives. Examples of KPIs include revenue growth, customer satisfaction, employee productivity, website traffic, and more. By monitoring KPIs regularly, businesses can identify areas for improvement and make data-driven decisions to optimize performance. What are the four main KPI categories? Financial KPIs: These measure the financial performance of a business and include metrics such as revenue, profit margin, Return on Investment (ROI), and Customer Lifetime Value (CLV). Customer KPIs: These measure the satisfaction and loyalty of customers, and include metrics such as customer retention rate, Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Acquisition Cost (CAC). Process KPIs: These measure the efficiency and effectiveness of internal processes within a business, such as production time, lead time, cycle time, and defect rate. People KPIs: These measure the performance and productivity of employees within a business, including metrics such as employee turnover rate, absenteeism rate, training hours per employee, and employee satisfaction score. By tracking these different categories of KPIs together, businesses can gain a comprehensive understanding of their overall performance across different areas and make informed decisions about how to improve their operations. What are the best KPIs to...

---

### Data Silo

- Published: 2023-03-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/data-silo/

What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in isolated systems or databases within an organization. This means that different departments may have their own data sets that are disconnected from each other, leading to fragmented insights and inaccurate analysis. This can result in missed opportunities for marketing campaigns and poor customer experiences, namely in terms of personalized marketing, which relies on unified data to get a complete view of the customer. To avoid this, marketers should prioritize integrating their data sources into a centralized system for better collaboration and more informed decision-making. By breaking down data silos, marketers can gain a holistic view of their customers and deliver more effective marketing strategies. What are common marketing data silos? Social media analytics:Social media platforms often provide their own analytics tools, which can lead to fragmented insights if they aren’t properly integrated with other marketing data. For example, a marketer may have insights on engagement rates and follower demographics from Instagram but not have access to website traffic or email campaign data. Customer relationship management (CRM) systems:Different departments may use different CRM systems, making it difficult to gain a comprehensive view of customer interactions. For example, the sales team may use Salesforce while the marketing team uses HubSpot, leading to siloed customer data. Email marketing platforms:Email marketing platforms like Mailchimp or Constant Contact may store subscriber lists and engagement data but not integrate with other marketing channels such as social...

---

### Progressive Profiling

- Published: 2023-03-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/progressive-profiling/

What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and completeness by gradually asking users more detailed questions over time to gather reliable 1st party data. This allows the user to slowly become more comfortable with supplying personal information rather than being asked for everything at once. It also helps to keep forms short, allowing for quicker form completion and higher completion rates. Additionally, progressive profiling can help organizations gain insights into their customers that may not be readily available from public sources. How do you implement progressive profiling? To implement progressive profiling, you need to create interactive forms or pop-ups that gradually ask your customers for more personal information over time. This can be set up in three steps: Define the initial customer profile with basic customer-provided data such as name, address, email, etc. Ask customers increasingly targeted questions based on their customer journey, interactions and previous responses to capture more data points related to the customer profile. Continually review and update the customer profile with new data captured from interactions and responses over time. What does the research say about progressive profiling? Research has shown that progressive profiling can be beneficial for both marketers and customers. For marketers, it helps them to better understand their customer's needs and preferences, allowing them to create more personalized experiences for them. Additionally, it can help drive conversion rates, as studies show that reducing form fields from 11 to 4 can increase conversion rates by 120%. For...

---

### Predictive Intelligence

> Discover predictive intelligence and this exciting new technology's enhancement to targeted marketing marketing campaigns.

- Published: 2023-03-26
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/predictive-intelligence/

What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine learning techniques to analyze patterns and make predictions about future events or behaviors. It involves collecting and analyzing large amounts of data from various sources to identify trends, patterns, and relationships that can be used to predict future outcomes. Predictive intelligence is widely used in areas such as marketing, finance, healthcare, and cybersecurity to make informed decisions and improve overall performance. With predictive intelligence, organizations can gain valuable insights into customer behavior, market trends, and potential risks, allowing them to stay ahead of the curve in an ever-changing business landscape. How is predictive intelligence used in marketing? Predictive lead scoring:Predictive intelligence can be used to score leads based on their likelihood to convert, allowing sales teams to focus their efforts on the most promising prospects. Personalization:By analyzing customer data, predictive intelligence can help tailor marketing messages and offers to individual customers based on their preferences and behaviors. Churn prediction:Predictive intelligence can identify customers who are at risk of churning (i. e. ending their relationship with a brand), allowing companies to take proactive measures to retain those customers. Cross-selling and upselling:By analyzing customer purchase history, predictive intelligence can recommend additional products or services that a customer may be interested in purchasing. Dynamic pricing:Predictive intelligence can be used to adjust prices in real-time based on factors such as demand and inventory levels, maximizing revenue while maintaining customer satisfaction. Campaign optimization:Predictive intelligence can help optimize marketing campaigns by identifying which...

---

### Open-Time Content

- Published: 2023-03-25
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/open-time-content/

What is open-time content? Open-time content is content that is updated in real-time as soon as a user opens a message. It’s commonly used by marketers to personalize email content with the latest information to increase the relevance and value of their marketing engagements. How does open-time content work? With the right email and customer engagement platform, adding open-time content to email is a simple process. It’s added to email campaigns within HTML tags as a widget, with content either being pulled directly from your website, social or product feed. It can then be personalized based on each customer’s behavior at the time of opening the email. Benefits of open-time content Some of the benefits open-time content offers to businesses include: Increased email engagement: Open-time content drives clicks. In fact, it’s been shown to increase email Click-through Rates (CTRs) by as much as 20%. When sending email content at scale, that’s significant. Greater customer retention: with open-time content, brands can collect data on where customers have been, actions they’ve taken and content they’ve interacted with to personalize emails in the moment that they open them. It gets smarter: Open-time content is powered by machine learning and AI. Each time a customer interacts with content it’s produced, it will use that information to optimize future personalization choices. Examples of open-time content in action One of the most powerful cases to demonstrate the benefits of open-time content is the travel industry, where it can used to deliver: Real-time flight updates Flight, hotel...

---

### Dynamic Segmentation

- Published: 2023-03-25
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/dynamic-segmentation/

What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividing your customer database into different groups (or segments) based on needs, interests, characteristics and more. Unlike standard marketing audience segments, dynamic segments populate and update in real-time based on key customer behaviors. For example, if a customer purchases a certain amount within a set period, they could be added to a dynamic segment for loyal customers. Conversely, if they don't make a purchase for a number of months, they might be automatically added to a dynamic segment for “customers likely to churn. ” By using marketing audience segmentation to separate customers into distinct segments, businesses can target them more closely to increase engagement, drive personalization and drive sales. Popular data points for dynamic segmentation Dynamic segments help brands get the most out of their customer, sales and product data. Some of the most common data-points to build dynamic segments around include: Customer status (customer vs non-customer) Repeat customers: who regularly shop with you Overall lifecycle status Product affinity: which products customers purchase most often Preferred marketing channel Churn likelihood: customers who aren’t engaging with content or offers Inactive customers: who have not made a purchase for a set period of time Average Order Value (AOV) Customer Lifetime Value VIP customers: who often have a high AOV and purchase frequency Serial returners: customers that frequently buy and return products Benefits of dynamic segmentation Using dynamic segmentation to power your marketing comes with many benefits: Increased ROI: By...

---

### Customer Onboarding

> Explore customer onboarding and the importance of teaching new customers the value of your product or service.

- Published: 2023-03-25
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/glossary/customer-onboarding/

What is customer onboarding? Customer onboarding is the process of introducing a new customer to your brand and ensuring they are able to use the products or services they have purchased effectively. The goal of customer onboarding is to lay the foundations for a positive customer experience by tackling objections and showing customers how to get the most out of your products. Why is customer onboarding important? Customer onboarding is important because it helps: Ensure customers can use their purchase correctly and effectively Build a stronger, trusting relationship between the customer and the brand Create trust as customers see the company has taken the time post-sale to make their experience positive Reduce customer service demand, as trained customers are more able to self-solve their product issues Brands get to know their customers, making it easier to create better products and content. When should you start customer onboarding? This depends on the industry, but as a general rule, companies should start customer onboarding as soon as possible - ideally right after the customer has signed up for a product or service. This will ensure that customers have everything they need to be successful with their purchase. Starting early also gives companies an opportunity to build a strong relationship with customers when those customers are at their most receptive, which can help to increase loyalty. Five tips for customer onboarding success Follow these five best practices to optimize your customer onboarding process: Focus on support: Offer live customer support during onboarding so...

---

### In-App Messages

> Explore in-app messages and learn how to engage users effectively and optimize mobile interactions.

- Published: 2023-03-25
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/in-app-messages/

What are in-app messages? In-app messages are notifications that appear within a mobile app while it is being used. These messages can be personalized and targeted to specific users based on their demographics or cross-channel behavior. They can be used to promote new features, offer discounts or promotions, or provide helpful tips and information. In-app messages are an effective way to engage with users and drive conversions within the app. They can also be tracked and analyzed to measure their effectiveness and optimize future messaging strategies. What are some examples of in-app messages? Welcome messages: These messages greet new users when they first open the app and can provide onboarding advice that increases app stickiness. Promotional messages: These messages offer discounts, promotions, or other incentives to encourage users to make a purchase or subscribe to a service. Feature announcements: These messages inform users about new features or improvements in the app and can encourage them to try them out. Abandoned cart messages: These messages remind users who have added items to their cart but not completed the checkout process that they still have items waiting for them. What’s the difference between in-app messages and push notifications? In-app messages appear within the app while it is being used. They can be personalized and targeted to specific users based on their behavior or demographics. For example, a retail app might send an in-app message offering a discount on items that the user has previously viewed, or a fitness app might offer tips...

---

### Post-Purchase Upsell

> Discover the value of the post-purchase upsell and the potential to maximize revenue and customer satisfaction after a sale.

- Published: 2023-03-24
- Modified: 2023-10-24
- URL: https://emarsystest.com/learn/glossary/post-purchase-upsell/

What is a post-purchase upsell? A post-purchase upsell is a marketing tactic where a business offers customers additional products or services after they have already made the initial purchase. This is typically either done in the form of an offer on the checkout page or via an automated email in the days following the purchase. Post-purchase upsells can be beneficial for businesses as it increases average order value, repeat purchases, and revenue. Two types of post-purchase upsell Post-purchase upsells can be divided into two primary categories: Post-checkout upsells: The upsell is placed on the final page of the checkout after completing a purchase, offering shoppers the option to upgrade to a higher-value bundle or add other items to their order. These can be powerful tools for increasing AOV and reducing fulfillment costs, as additional upsell products will be bundled into the original order. Marketing automation upsells: This type of upsell occurs in the hours and days after a customer has completed the order. Typically delivered through email or SMS, the role of these tactics is to get customers excited about their order and tempt them back to the store, website, or app to grab another product. Benefits of post-purchase upsells Post-purchase upsells are popular strategies for marketers. They help: Increase customer retention: Offering additional items or services following a purchase helps to build relationships with customers, resulting in improved customer retention and loyalty. Drive additional revenue: Upselling encourages customers to spend more by adding extra items to their orders, increasing...

---

### Mobile Marketing Automation

> Discover how mobile marketing automation can supercharge your efforts in reaching a mobile-savvy audience.

- Published: 2023-03-24
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/mobile-marketing-automation/

What is mobile marketing automation? Mobile marketing automation is the use of technology such as Customer Engagement Platforms (CEPs) to automate and streamline mobile marketing campaigns. It involves using marketing automation platforms to manage and optimize mobile ads, push notifications, and other forms of mobile outreach. With mobile marketing automation, businesses can reach their target audience more effectively by tailoring messages to specific user behaviors and preferences. This technology allows for both greater personalization and engagement with customers and the integration of mobile channels into a wider omnichannel strategy, leading to increased brand loyalty and revenue growth. What are common mobile marketing automation tactics? Push Notifications: This is one of the most commonly used mobile marketing automation tactics. It involves sending notifications to users' devices to remind them about your app or offer. In-app Messaging: This tactic allows you to send messages directly to users when they are using your app. You can use this method to promote features, offers or new content. Mobile Inbox:Mobile inbox allows marketers to send messages directly to an inbox within the app, much like an email inbox. SMS: Automated SMSes can be set to trigger based on user behavior across multiple channels, delivering timely and relevant information to the user's mobile device. What steps are involved in building an automated mobile marketing campaign? Define your goals: Before implementing any automation tools, it's important to define your goals and objectives for the campaign or program. This will help ensure that you choose the right tools...

---

### Push Messaging

> Discover what push messages are and how they drive engagement and reach users with timely and relevant content.

- Published: 2023-03-24
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/push-messaging/

What is push messaging? Push messaging is a form of communication used by marketers to send targeted, time-sensitive messages to their audience via web or mobile devices. Push messaging is a great way to encourage users to take action such as completing an order, clicking on a link, or downloading an app. It also helps marketers increase customer loyalty by giving customers reminders and updates about their product or service. Push messaging can be used to send personalized messages with tailored content based on the user's past behavior and interests. What are the different types of push messaging? Web push notifications: These are notifications that appear on web browsers as pop-ups, banners or icon badges. They can be used to send personalized messages and promotions directly to users, even when they’re not active on the website. Desktop push notifications: These are notifications that appear on desktop computers and laptops. They can contain promotional messages, news articles and updates about new products or services. Mobile app push notifications: These are sent through mobile applications and are optimized for small screens. They can be used to alert users of relevant content or remind them of activities they need to complete within the app. Push notifications on wearables: These notifications are sent directly to wearables such as smartwatches and fitness trackers. They can be used to deliver alerts about upcoming events, provide quick access to fitness goals, or share important updates about weather information. How are push messages different from SMS? Push messages,...

---

### Relationship Marketing

- Published: 2023-03-24
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/relationship-marketing/

What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term customer loyalty to increase sales. It seeks to foster an emotional bond between the customer and the company or brand, making customers feel connected and valued. Through relationship marketing, marketers strive to understand the wants and needs of their target customers, while customers provide feedback about the products or services they are using. This feedback loop helps companies create better experiences for their customers over time. Finally, relationship marketing should also incorporate reward programs that act as incentives for loyal customers. Whether it’s offering discounts for repeat purchases or providing exclusive offers for VIP memberships, rewards help cultivate an atmosphere of appreciation that reinforces loyalty from existing customers while simultaneously enticing new ones. What is the role of segmentation in relationship marketing? When it comes to relationship marketing, customer segmentation is key. By segmenting your customer base into different groups based on factors like age, gender and purchasing habits, you can tailor your offerings specifically to each segment’s unique needs and preferences. You can also use this approach to develop customized messages that reach specific segments more effectively. In addition to segmentation, effective communication is critical in order to build strong relationships with your customers. Through both traditional methods like direct mail campaigns and modern forms of engagement like social media marketing or SMS, you can stay in touch with your customers in ways that show value without being overwhelming or intrusive. What are the four...

---

### Transactional Messaging

> Discover the power of transactional messaging and how this critical communication tool enhances customer engagement

- Published: 2023-03-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/transactional-messaging/

What is transactional messaging? Transactional messaging is a type of automated communication typically delivered in real-time to a customer via email or SMS in response to an action they have taken, such as signing up for a service or making a purchase. It typically includes notifications, confirmations, receipts, passwords or any other critical information that isn’t being sent for promotional purposes. Which are the most common types of transactional messages? Confirmation messages: Sent in response to actions, such as submitting forms, making payments, or resetting passwords. Notification messages: Sent to inform customers of changes, such as device updates and important account activities. Delivery status: Sent to track the delivery of packages and returned items. Reminder messages: Sent to remind customers of upcoming deadlines and events. Receipts: Sent after an order is placed, confirming that the payment went through successfully and providing details about the purchase. What’s the difference between a promotional and a transactional message? Promotional messages are typically sent by marketers to promote a product or service, often including offers, discounts, and updates. Promotional messages can take the form of emailers, push notifications, social media posts, SMS, in-app notifications and more. Transactional messages are automated communications sent in response to an action taken by the consumer. They typically include notifications, confirmations, receipts, and password reset links. While both types of messages can be used for marketing purposes, promotional messages are generally more focused on actively engaging customers while transactional messages act as informational resources and provide useful information about...

---

### Retention

> Learn about retention and the powerful capability to to retain customers and keep them coming back to your brand versus a competitor.

- Published: 2023-03-23
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/retention/

What is retention? Retention in marketing is the process of converting a single-time customer into a returning, and eventually, loyal customer. This is an important concept for businesses to understand because it emphasizes building relationships with customers and providing them with value so that they'll keep coming back. Generally, retaining customers is much more cost effective than constantly acquiring new ones. Why is retention important? Retention in marketing is important because it helps businesses build relationships with customers and encourages them to keep coming back. Having a loyal customer base means that businesses don't have to invest as much in acquiring new customers, and instead, focus on engaging and driving purchases from their existing customers, which is more cost-effective. Retaining customers also fosters brand loyalty and helps businesses maximize long-term sales and revenue. What does the research say? Studies have shown that retention marketing can increase customer loyalty, reduce churn rates, and improve overall customer satisfaction. One study conducted by the Harvard Business Review found that increasing customer retention rates by 5% can lead to a 25-95% increase in profits. Another study by eConsultancy found that 82% of marketers agree acquisition is more costly than retention. When acquiring a new customer is 8x more expensive than retaining an old one, the importance of customer retention in marketing is clear. How to build a customer retention strategy A successful customer retention strategy should focus on creating a positive experience for customers and keeping them engaged over time. Here are some key...

---

### Retail Email Automation

> Discover retail email automation and learn to deliver tailored messages that drive sales and customer loyalty.

- Published: 2023-03-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/retail-email-automation/

What is retail email automation? Retail email automation is a marketing strategy that uses automated email campaigns to engage with retail customers in real-time. It involves using automation flows to trigger targeted emails based on specific customer behaviors, such as abandoned carts, recent purchases, or browsing history. By automating these emails, retailers can increase customer engagement and loyalty, improve conversion rates, and ultimately drive sales. What steps are involved in building an automated email campaign? Define your goals: The first step in building an automated email marketing campaign is to define your goals. What do you want to achieve with your campaign? Are you looking to increase sales, drive website traffic, or improve customer engagement? Segment your audience: Next, you'll need to identify the audience you want to target with your campaign. This could include existing customers, leads, or prospects. An email automation platform like SAP Emarsys uses AI-powered segmentation to build dynamic segments based on customer lifecycle status, average order value, product affinity, loyalty status and more. Develop your content: With your platform in place, it's time to develop the content for your campaign. This could include emails that welcome new subscribers, abandoned cart reminders or win-back campaigns that incentivize past customers. Set up triggers and workflows: Once you have created the content for your campaign, it's time to set up the triggers and workflows that will automate its delivery based on specific customer behaviors or actions such as opening an email or clicking on a link. Test and...

---

### Predictive Segmentation

> Discover the power of predictive segmentation and learn how it can empower you to make informed decisions and drive revenue growth.

- Published: 2023-03-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/predictive-segmentation/

What is predictive segmentation? Predictive segmentation is a platform capability used to predict the future behavior of a customer with high certainty based on their past behavior. It allows marketers to encourage certain customer actions or prevent undesirable tendencies. By analyzing large amounts of customer data, marketers can target their messaging more effectively and optimize campaigns for maximum efficiency. Predictive segmentation can also help automate decisions like budget allocation, content delivery, and personalization based on customer behavior. This helps marketers leverage data to deliver more relevant experiences for customers and, ultimately, increase retention, loyalty and revenue. What are the four different types of audience segmentation? Demographic segmentation:Involves segmenting customers by age, gender, location, income, education level and other demographic factors. Psychographic segmentation:Aims to categorize people by their values, attitudes, interests and lifestyles. It helps marketers identify what motivates customers and tailor messaging accordingly. Behavioral segmentation:Divides customers based on their past behavior such as purchase history and engagement with the brand's marketing efforts. Social media segmentation:Helps identify groups of customers that are likely to engage with social media campaigns or respond to specific types of content posted on social media channels. How do predictive segments work? Predictive segments (sometimes called AI segments) use prediction scores to calculate how likely it is that a contact will perform an action, for example, whether a customer will convert, remain inactive or churn. Predictive segments allow marketers to predict the future behavior of their customers with high certainty based on past behavior. This allows marketers...

---

### Omnichannel Engagement

> Explore omnichannel engagement and it's ability to deliver a seamless and consistent customer experience across all touchpoints.

- Published: 2023-03-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/omnichannel-engagement/

What is omnichannel engagement? Omnichannel engagement is the practice of interacting with customers across multiple channels, such as in-store, online, email and mobile. This multifaceted approach to customer engagement allows for more personalized experiences that are tailored to each individual’s wants and needs. Omnichannel engagement helps companies better understand customers by collecting data from multiple platforms and channels, allowing them to gain insight into their behaviors and preferences. By tracking customer activity across these platforms, businesses can deliver the most relevant content to their customers and provide a higher level of customer satisfaction. Four benefits of omnichannel engagement Omnichannel customer engagement can take time and resource to set up, but once it’s done, omnichannel engagements deliver: Improved customer experience:By engaging customers with relevant content no matter which channel they choose to interact through, omnichannel engagement helps businesses provide a more personalized channel experience that leads to greater customer satisfaction. Increased customer loyalty:By providing a seamless and engaging experience across multiple channels, customers are more likely to feel connected to your brand, helping to foster loyalty and drive retention. Smarter marketing decisions:Omnichannel engagement allows businesses to better understand their customers’ behavior and preferences across multiple channels, allowing businesses to make better-informed decisions about their marketing and sales strategies. Improved customer service:by connecting your customer service to your core marketing channels, you help agents get to the bottom of customer queries and quickly provide resolutions. Key omnichannel engagement challenges Integrating an omnichannel engagement strategy with your business doesn’t come without its challenges:...

---

### Customer Behavior

- Published: 2023-03-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/customer-behavior/

What is customer behavior? Customer behavior is a combination of the actions and decision-making processes of consumers in response to a product, service, or brand. It considers how emotions, attitudes, and preferences shape buying habits and people’s interpretation of marketing messages. It also looks at how customers interact with products and services, including engagement levels and responses to promotions. What factors influence customer behavior? The core factors that influence customer behavior can be split into 4 main groups: Cultural factors:Culture is made up of the shared beliefs and values of a society, and these can greatly influence consumer behavior. Social factors:People in society are often influenced by what their peers think or do — this is known as social proof. User-Generated Content (UGC), which gives voice to consumers and allows them to share with others how they feel about a particular service, product, or company, is a powerful way of tapping into this social motivator and building trust with an audience. Personal factors:Each individual has unique preferences, needs, and motivations that affect their buying decisions. Psychological factors: Consumer behavior is heavily influenced by emotions such as fear, joy, or anger. Brands can tap into this by deploying tactics with content that prompts a sense of urgency or fear of missing out in order to drive consumer action. How to measure customer behavior Measuring customer behavior is an essential exercise in understanding how users interact with your content across multiple channels. Customer behavior is commonly measured via 4 key methods: Surveys:Surveys...

---

### CSAT

- Published: 2023-03-22
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/glossary/csat/

What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment that a customer feels after encountering a product or service. It’s typically measured through surveys or customer feedback and can be used to gauge how successful a business is at delivering its services and satisfying its customers. Companies strive for high customer satisfaction scores as it builds trust in their brand, boosts customer loyalty, and drives revenue. Why is CSAT important? Customer satisfaction is important as it helps businesses measure the effectiveness of their services and provide feedback to improve them. High customer satisfaction scores are strongly associated with repeat customers and customers who are willing to refer others, increasing a business' visibility and reach. Furthermore, customer satisfaction surveys can help companies identify areas where they need to make improvements in order to better serve their customers. How to measure CSAT Customer satisfaction is often measured through customer surveys. These surveys often include questions relating to the quality of the product or service and the customer’s overall experience with the business. For best results, customer satisfaction surveys should be short and objective, allowing customers to provide feedback quickly and easily. Businesses can get a general idea of customer satisfaction over time by looking at customer retention rates, as a high retention rate is usually indicative of satisfied customers. Other metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES) are also effective ways to gauge customer satisfaction. Net Promoter Score is based on...

---

### Web Channel

> Discover the power of effective web channels in modern marketing to optimize your online presence, engage visitors, and drive meaningful interactions.

- Published: 2023-03-22
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/web-channel/

What is a web channel? Web channels are used by marketers to display personalised content on their websites based on real-time customer behaviour and engagement. Customer information available in Customer Data Platforms (CDPs) or Customer Engagement Platforms (CEPs) is used alongside real-time session data and historical CRM data, to build personalised web campaigns that appear at the right moment for the right audience. By optimising and personalising their websites, businesses can drive engagement, increase conversions, and build lasting relationships with customers. How does web channel work? Web channel allows marketers to create multiple campaigns targeting specific customer segments by displaying personalized HTML content on their websites. When visitors belonging to the segment land on a website they see customized content designed specifically for them. Marketers can select the group of pages where they want to display this content as well as the frequency at which you want it to appear. What are the different types of web channel campaigns? Overlay Campaign: With an Overlay Web Channel campaign marketers can catch their visitor's attention by displaying an extra layer over their web sites. Using Visual Editor or HTML Editor marketers can select from pre-created layouts and apply Overlay campaigns to: Update existing customers via forms Reactivate your inactive customers Add personalized product recommendation Re-engage your leaving visitors Allow your visitors to opt-in re-permissioning Create a contact acquisition campaign Embedded Campaign: An Embedded type Web Channel campaign replaces a selected web page element on your website with your personalized message. Using the...

---

### E-commerce Email Marketing

> Learn about E-commerce email marketing and the importance of driving sales and engagement with this must-have channel.

- Published: 2023-03-22
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/ecommerce-email-marketing/

What is e-commerce email marketing? E-commerce email marketing is a form of digital marketing that uses emails to reach potential customers and promote products or services. It can be used to send out newsletters, discounts, promotions, product updates, or other relevant content. The goal of e-commerce email marketing is to increase brand awareness and generate sales through the use of email campaigns. E-commerce businesses typically create email lists for their customers and then use those lists to send out personalized messages about new products or offers. Email marketing can be an effective way to reach consumers who may not follow traditional forms of advertising. Types of e-commerce email marketing When coupled with smart customer segmentation, the possibilities for email marketing in e-commerce are extensive. Here are several of the campaign and automation types most frequently used by brands: Welcome series: Sent to a subscriber shortly after they join a mailing list - usually either after submitting a pop-up form or completing a purchase and opting in for marketing communications. Abandoned cart: Sent 2-4 hours after shoppers after they add an item to their cart and leave without completing a purchase. Abandoned browse: Sent after a shopper browses products on a store and leaves without making a purchase or adding a product/s to their cart. Post-purchase: Sent shortly after a customer makes a purchase to build anticipation and provide usage examples and instructions, helping to reduce return frequency. Post-purchase email automations also present powerful cross-sell opportunities. Win-back: Sent when a customer...

---

### Cross-Sell

> Discover the art of cross-selling and the ability to increase revenue and average order value from your customers.

- Published: 2023-03-22
- Modified: 2023-09-27
- URL: https://emarsystest.com/learn/glossary/cross-sell/

What is a cross-sell? A cross-sell is a sales tactic used by businesses to encourage customers to purchase an additional product or service that is related to their current purchase. It is often used in retail and e-commerce, travel and hospitality, banking, and insurance industries. Cross-selling vs up-selling — what’s the difference? Cross-selling and upselling are both marketing strategies that businesses use to increase sales. Cross-selling involves recommending related products or services that complement the item/s a customer has selected. Upselling, on the other hand, involves offering customers a more expensive alternative to what they have already chosen. What are some examples of cross-selling? Below are some examples of cross-selling across different industries: Retail: a brick-and-mortar clothing store offering customers a discount on a belt or denim cleaner when they purchase a new pair of jeans. E-commerce: a customer buying a smartphone online being shown cases and screensavers that would complement their purchase. Travel/hospitality: a customer booking a flight may be given a discounted rate on car rental or hotels at their destination. What are the benefits of cross-selling? For brands willing to invest the time in devising an effective cross-sell strategy, cross-selling can provide many benefits, including: Increased customer loyalty and satisfaction. Increased revenue from additional sales and higher average order value. Improved customer engagement by increasing product exposure. Enhanced understanding of customer preferences and behavior. Greater potential for upselling or introducing customers to new products or services they may not have known about before. How to create a...

---

### Churn

> Uncover the meaning and impact of churn in business and the importance of reducing this important metric.

- Published: 2023-03-22
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/churn/

What is churn? In business and marketing, churn (sometimes referred to as attrition) is the rate at which customers stop doing business with a company. It is often expressed as a percentage of total customers or revenue. Churn can have a significant impact on the profitability of a company because it can affect customer retention and customer acquisition costs. How is churn calculated? Churn is calculated by taking the number of customers that have cancelled their subscription or stopped doing business with a company in a given period and dividing it by the total number of customers during that same period. This percentage can then be used to measure customer attrition over time, allowing businesses to identify trends and take action to address any problems. For example, if you acquire 100 new subscribers in a quarter, but you lost 19, your churn rate would be (19 / 100) x 100 = 19%. What are the top five causes of churn? The top five causes of churn are: Bad customer service Inadequate strategy for increasing customer loyalty Lack of competitive advantages Poor product or service quality A mismatch between customer expectations and the company's offering. These are all factors that can lead to customers no longer being interested in engaging with a company. How can marketers reduce churn? Marketers can reduce churn by putting strategies in place to improve both customer experience and customer service. This includes: Building automated workflows to respond quickly to customer inquiries and complaints Maximizing customer loyalty...

---

### Average Order Value

> Learn exactly what average order value is and how e-commerce brands can increase AOV.

- Published: 2023-03-22
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/average-order-value/

What is Average Order Value (AOV)? AOV is a measure of the average dollar amount customers spend per purchase in a given retail or e-commerce setting. It is calculated by dividing the total revenue generated by the number of orders placed during a specific period of time, usually a month or quarter. A low AOV may indicate that customers are making multiple small purchases instead of larger ones, or that customers lack sufficient disposable income to spend more on each purchase. On the other hand, a high AOV indicates that customers are purchasing more items each time they shop. What are some common causes of low AOV? Poor awareness of product benefits and features preventing customers from seeing the value in purchasing larger orders Customers may be hesitant to buy expensive items, so they opt for multiple cheaper items instead Not offering discounts or promotions that incentivize customers to spend more per order Too many competing prices making it difficult for customers to make a choice The store doesn't offer enough products that would entice customers to place larger orders What’s the difference between Average Order Value (AOV) and Average Transaction Value (ATV)? Though both AOV and ATV are used to measure customer base spending, they are fundamentally different in the sense that an order can consist of multiple transactions. For this reason, AOV is a metric that is often used to measure long-term customer loyalty, whereas ATV measures immediate consumer spending habits. Additionally, AOV takes into account discounts and...

---

### AI Insights

> Demystify AI insights and their role in data-driven decisions and learn how artificial intelligence transforms marketing effectiveness.

- Published: 2023-03-22
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/glossary/ai-insights/

What are AI insights? AI insights are a set of tools and techniques used to gain insight from data using artificial intelligence (AI). AI insights are deeper understandings, learnings, or revelations ascertained by leveraging the power of artificial intelligence (AI) and AI-driven tools and techniques. They uncover patterns, trends, and correlations in data that may not be visible to the human eye. AI insights can help organizations make better decisions, improve customer experience, and optimize internal business processes and operations. AI insights can be applied effectively across multiple industries, including marketing, finance, healthcare, and more: Marketing: AI insights can help marketers understand customer behavior and preferences by analyzing customer data. Finance: AI insights can help identify fraud or money =-laundering activities by analyzing financial transactions. Healthcare: AI insights can be used to detect diseases earlier or predict patient outcomes. Regardless of industry, AI insights provide organizations with valuable information that can help them make better decisions that drive business outcomes. By leveraging the power of AI insights correctly, organizations can gain a competitive edge. What are AI insights powered by? AI insights, and the growth of AI as a whole, are fuelled by 3 core components: Machine learningMachine learning is a branch of artificial intelligence that enables computers to learn from data and experience, identify patterns, and make decisions without being explicitly programmed. Machine learning algorithms enable computers to use data they have been exposed to in order to improve their performance on tasks they are later asked to complete. For...

---

### 1:1 Personalization

> Learn how 1-to-1 personalization enhances customer experiences to create meaningful connections and drive customer engagement

- Published: 2023-03-09
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/11-personalization/

What is 1:1 personalization? 1:1 personalization is an approach to marketing in which relevant messages or experiences are tailored specifically to each customer on a individual level. By leveraging data such as demographic information, historical purchase behavior, and online activity, companies can create custom content that resonates with customers, increases engagement, and drives conversions. This type of personalization can take the form of targeted emails, specialized product recommendations, personalized website navigation experiences, and more. How does 1:1 personalization work? 1:1 personalization is based on data collected from customer interactions, including: Website visits Purchases Average order value Product preferences This data is then leveraged to create digital experiences that are unique to each customer and tailored to their individual needs and interests. Brands using a personalization engine can leverage the power of machine learning and predictive analytics to more effectively automate, personalize, and deliver 1:1 interactions at scale. However, whether automated or manual, there are three key components to creating 1:1 personalized customer experiences: segmentation, targeting and optimization. Segmentation involves grouping customers into categories based on shared characteristics or behaviors. Targeting involves selecting the right message and channel for each individual within the segment at the moment that is most meaningful. . Finally, optimization involves using analytics to measure the effectiveness of campaigns and adjust them accordingly. What is an example of 1:1 personalization in e-commerce? With customers increasingly demanding more relevant, engaging experiences from brands, the need for 1:1 personalization is more important than ever. Let’s take a look at a...

---

### Single Customer View

> Explore what a single customer view is and the advantages of having unified customer data across multiple channels.

- Published: 2023-03-09
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/single-customer-view/

What is a single customer view? A single customer view (SCV) is a unified, 360-degree view of a customer and their data, including all interactions, transactions, and touchpoints between the company and that customer. This data is drawn from multiple sources, such as CRM systems, marketing campaigns, customer service, point of sale systems, and web analytics. A single customer view provides an accurate and current picture of where a customer is within the customer lifecycle. It allows marketers to deliver more accurate personalized, omnichannel campaigns that accelerate customers from first purchase to loyal shoppers. Which data sources are commonly used to create a single customer view? CRM systems Web analytics Marketing automation tools Advertising campaigns Social media platforms Email marketing campaigns POS (point of sale) systems IoT (Internet of Things) devices Customer loyalty programs Contact center What are the challenges marketers face when creating a single customer view? Data from Multiple Sources Gathering and combining data from multiple sources is perhaps the biggest challenge marketers face when creating a SCV. Siloed data from disparate sources such as CRM systems, web analytics, and marketing automation tools needs to be cleansed, de-duplicated, and unified into one cohesive view, in order for marketers to activate it effectively. Constant Changes in Customer Data Creating a single customer view is also difficult because customer data is always changing and evolving. This is where Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) play a critical role in automating the process of continually monitoring and updating...

---

### Push Notifications

> Discover what push notifications are and their role in maximizing customer engagement and retention.

- Published: 2023-03-09
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/glossary/push-notifications/

What are push notifications? A push notification is an effective tool for marketers to engage audiences with special offers, reminders, and updates. By sending out push notifications with content tailored to a user's individual interests, marketers can increase usage of their app, drive conversions, and even generate new leads. The more personalized and relevant the message is, the better chance it has of resonating with the recipient and driving action — whether it’s buying a product or browsing something new. What are the different types of push notifications? There are two types of push notifications: remote push notifications and local push notifications. Remote push notifications are sent from a server owned by either the developer or a third-party provider, while local push notifications originate from within the app itself. In both cases, each device must register for push services before any messages can be sent out. Push notifications are an important tool for keeping users engaged in an app, particularly when it is no longer open on their devices. Tweaks and adjustments can easily be made to notify users about new content, changes in functionality, or other messages tailored just for them and delivered in real-time. What are the most common use cases for push notifications? Promotional notifications: Marketers can use personalized push notifications to effectively advertise new promotions or discounts provided the user has opted in to receive them. This is especially helpful in driving repeat purchase. Re-engagement notifications: These types of messages are great for reminding users about...

---

### Predictive Analytics

> Discover predictive analytics and harness it's ability to make data-driven decisions and improve your marketing outcomes.

- Published: 2023-03-09
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/predictive-analytics/

What is predictive analytics? Predictive analytics is a form of data analysis that uses statistical models and machine learning techniques to identify patterns in large datasets. Predictive analytics can be used to forecast future trends and make informed decisions based on historical data. By leveraging predictive models, organizations can better anticipate customer needs, identify trends, automate decisions, and optimize operations. It involves applying advanced data analysis techniques such as regression analysis and artificial intelligence to identify and measure the influence of variables on output. Predictive analytics helps businesses make decisions by allowing them to anticipate customer behavior, identify marketing opportunities, understand customer preferences, and segment their markets. What are the three pillars of predictive analytics? Predictive analytics is based on three core pillars: Decision Trees:Decision trees are a type of supervised learning algorithm that uses a tree-like model to make data-driven decisions. They are used to classify, predict, and forecast outcomes by breaking down multiple possibilities into simple decisions. Neural Networks:A neural network is an artificial intelligence system modeled on the human brain which can be trained to recognize patterns in large amounts of data. A neural network is capable of making accurate predictions and forecasts using deep learning techniques. Regression Analysis:Regression analysis is a statistical technique used to identify relationships between different variables and predict future outcomes based on those relationships. It’s used to uncover patterns in data which can help power intelligent decision-making. Predictive analytics vs descriptive and diagnostic analytics Descriptive and diagnostic analytics are the predecessors to...

---

### Personalized Marketing

> Learn about personalized marketing and how it can transform your campaigns and resonate deeply with your audience.

- Published: 2023-03-09
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/personalized-marketing/

What is personalized marketing? Personalized marketing allows marketers to create customized messages for different audiences or segments of their customer base in order to foster more meaningful relationships with customers. This type of marketing involves leveraging user data such as website visits and other interactions with campaigns or content, purchase history, demographic profile, and more. This data gives marketers an insight into the wants and needs of their consumers which can then be used to develop and deliver more accurate marketing campaigns that better meet their customers’ expectations. Overall, personalized marketing lets businesses identify each individual consumer's needs from early stages of the journey all the way through loyalty programs in order to deliver an engaging and impactful experience that builds lasting relationships between brands and customers alike. What is an example of personalized marketing? Let’s say a marketer working for a clothing brand wants to offer tailored discount codes to a select group of customers based on past purchase behavior or demographics. To begin, the marketer looks through the CRM database to identify customers who have already purchased items from their store. From here, the marketer segments those users into smaller, more specific groups based on the types of items they’ve bought or other information about them such as age or location. Next, the retailer creates custom discounts for each segment. These discounts are specifically tailored to each customer’s individual past purchase behavior, their interests, browsing history, or where they’re at in the customer lifecycle. For example, if a...

---

### Personalization

> Explore personalization and learn about the critical importance of a personalized marketing approach across all channels.

- Published: 2023-03-09
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/personalization/

What is personalization? Personalization in the context of marketing is the process of tailoring content and communication to individual customers based on their interests, preferences, and behavior. It involves businesses collecting data about customer interactions with their products and services, then leveraging that data to create emails, ads, website pages, and other content that is tailored or “personalized” to each customer's specific interests. Why is personalization in marketing important? Personalization in marketing is important because it allows businesses to engage customers on a 1:1 basis. It provides a level of customization and engagement that traditional marketing methods cannot offer. By personalizing content and communications, businesses can create more meaningful connections with their customers and build relationships that last. This ultimately helps them to drive more repeat sales and higher average order values, and increases customer loyalty. How effective is personalization in marketing? Personalization in marketing is an effective strategy for connecting with target audiences and nurturing existing customers. By leveraging data to deliver personalized messages, companies can create more meaningful experiences and increase overall engagement. Research from McKinsey found that personalization can lead to 5-15% increases in sales margins and 10-30% increases in marketing spend efficiency. Personalization strategies are particularly effective for email marketing campaigns. Studies have found that emails that use personalization in their subject lines are 26% more likely to be opened than those without personalization. Furthermore, personalized emails have higher click-through rates (CTRs) than non-personalized emails, resulting in increased conversions and revenue. Overall, personalization is an effective...

---

### Mobile Marketing

> Navigate the dynamic landscape of mobile marketing and leverage its potential for reaching a mobile-first audience

- Published: 2023-03-09
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/mobile-marketing/

What is mobile marketing? Mobile marketing is a type of digital marketing that involves creating and delivering promotional messages to potential customers via mobile devices such as smartphones and tablets. Mobile marketing campaigns typically involve text messages, but can also include push notifications, in-app messages, social media ads, location-based services, QR codes, website banners and more. The main goal of mobile marketing is to reach customers quickly and effectively with targeted messaging that drives conversions and sales. Pros and cons of mobile marketing Mobile marketing can be a powerful way for businesses of all sizes to capture their audiences’ attention and drive results. However, it doesn’t come without its challenges. Let’s take a look at the advantages and disadvantages that come with mobile marketing: Advantages of Mobile Marketing Low barrier to entry: compared to traditional forms of marketing like print, direct mail or radio, mobile-based marketing is easy for businesses of all sizes to access. Geotargeting: mobile campaigns and in-app push messaging can target users based on their current location. This can be an effective tool for bricks and mortar businesses to drive foot traffic. Personalization: mobile content can be easily tailored to each individual, delivering a far more engaging experience than traditional marketing methods. Push messages can promote frequently viewed products, SMS can offer discounts based on past purchases, and much more. Viral potential: mobile content and ads created on social media platforms like Instagram and TikTok has the potential to go viral and reach new, previously-untapped audiences. Cost...

---

### Mobile In-App

> Explore the world of mobile in-app marketing and the power it has to boost user engagement and conversions.

- Published: 2023-03-09
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/mobile-in-app/

What is mobile in-app? Mobile in-app is a form of mobile marketing that uses overlay, in-line, or inbox messages to serve personalized content based on a customer’s behavioral patterns within the app. This type of marketing is effective because it allows for a greater level of engagement and personalization, typically resulting in higher conversion rates. It can also be used to track user behavior and reveal valuable insights about user preferences and interests. What are the most common mobile in-app use cases? Welcome / onboarding journey In-app welcome / onboarding journeys are a powerful way to increase brand adoption. A well-crafted onboarding journey has been shown to increase app retention rates by up to 50%. Win back inactive users Mobile win-back campaigns are typically automated to trigger after a customer has been inactive after a predetermined time period. Win-back campaigns are useful for: Driving app usage Driving loyalty Creating engagement and awareness Reducing churn Drive account creation / profile completion Profile completion campaigns are an effective means of capturing first-party customer data. This data can be used by marketers to improve personalization, enhance brand loyalty, and improve conversion from acquisition to sales. Cart abandonment In-app cart abandonment programs are automated to send in-app messages that nudge a customer toward purchase. These programs are triggered when a customer adds items to a cart either via a brand’s website or in the app itself but fails to complete the purchase. Abandoned cart messages often make use of discounts or time-sensitive offers to...

---

### Customer Segmentation

> Harness the power of customer segmentation to deliver personalized experiences that resonate with your audience.

- Published: 2023-03-09
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/glossary/customer-segmentation/

What is segmentation? Segmentation is the process of breaking down a market into manageable, distinct groups of customers who share similar characteristics or needs. Customer segmentation allows businesses to target specific customer groups more effectively and create tailored products, services, and marketing campaigns that match those customers’ wants and needs. Four main types of customer segmentation There are 4 main types of customer segmentation: Demographic segmentation: which divides customers based on age, gender, income level, family size, education level, occupation, and other factors. Psychographic segmentation: which focuses on lifestyle factors such as values, interests, attitudes, and opinions. Behavioral segmentation: which looks at how customers interact with a product or service by examining purchase history and usage patterns. Geographic segmentation: which divides customers based on location or region. Benefits of customer segmentation Customer segmentation is a powerful marketing strategy. When executed correctly, it holds countless benefits for businesses: More targeted messaging: By segmenting customers into different groups based on their interests, behaviors, demographics, or other factors, marketers can tailor their messaging and offers to better meet the needs of each group. This helps them to create more relevant content that resonates with customers and encourages them to take action. Increased Average Order Values (AOV):Customer segmentation also helps companies increase AOV by providing customers with personalized offers based on previous purchases and browsing behavior. Improved customer relationships: By segmenting customers and delivering them the right content at the right time, marketers can increase engagement and build deeper customer relationships. Smarter product development:...

---

### Customer Retention

> Discover the importance of customer retention and it's impact on your business's long-term success.

- Published: 2023-03-08
- Modified: 2024-01-03
- URL: https://emarsystest.com/learn/glossary/customer-retention/

What is customer retention? Customer retention focuses on providing quality customer service, encouraging repeat purchases, and improving customer loyalty to reduce churn. Ultimately, customer retention is a key metric that helps marketing and sales teams understand the efficacy of their engagement strategies, and their ability to maximize the value of their customers. Customer retention also helps to increase market share, reduce customer acquisition costs, and reduce price sensitivity compared to new customers. Additionally, creating campaigns or incentives that reward loyal customers can help promote positive word-of-mouth and referrals which can lead to increased sales. Long term, customer retention leads to a stronger brand identity and greater profits for the business. What are the top five marketing strategies to improve customer retention? The goal of customer retention is to maximize the lifetime value of each individual customer and strengthen their loyalty to your brand. Many marketing professionals are now turning to unique methods such as personalization and analytics to increase customer lifetime values. Here are five top strategies to help improve retention: Use personalizationPersonalization allows companies to create meaningful connections with customers by providing tailored content that resonates with each individual. When customers feel recognized and appreciated, they are more likely to make repeat purchases from that brand. Track & monitor customer dataUtilizing tools such as analytics and customer feedback can give marketers a better understanding of their customers’ behaviors, preferences, and satisfaction levels. This information can greatly improve customer retention. Develop loyalty programsOffering discounts or special offers can motivate customers...

---

### Customer Obsession

> Discover the meaning of customer obsession and it's massive advantage over less obsessed brands.

- Published: 2023-03-08
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/customer-obsession/

What is customer obsession? Customer obsession is a business mindset focused on putting the customer at the center of every aspect of the business, including leadership, strategy, and operations It involves actively listening to customer feedback, tracking customer metrics, and consistently innovating solutions to better meet the needs of existing customers and attract new ones. Customer obsession can take many forms, from optimizing product features to meeting customer service goals to engaging in meaningful two-way communication. Ultimately, the goal of customer obsession is to ensure customers are delighted with their experience before, during, and after purchases. Why is customer obsession important? Customer obsession is important because it allows businesses to build strong and lasting relationships with their customers. By understanding customer needs, businesses can craft better products and services that meet those needs, improving customer retention. In addition, by actively listening to feedback and responding to it quickly, businesses can demonstrate that they value their customers and prioritize their satisfaction. This helps to create a positive brand image, build trust with audiences, and grow brand loyalty and advocacy. What is an example of customer obsession? An example of customer obsession is Amazon's commitment to constant innovation and improvement. The company has a history of quickly responding to customers' feedback in order to make their products and services better, including introducing same-day or next-day delivery, creating an incredible selection of items from thousands of different brands, and providing personalized product recommendations. By continually striving to improve customer satisfaction, Amazon has become...

---

### Cross-Channel Messaging

> Explore the art of cross-channel messaging, what it is and its role in creating cohesive marketing campaigns.

- Published: 2023-03-08
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/cross-channel-messaging/

What is cross-channel messaging? Cross-channel messaging is a marketing strategy that involves sending messages to customers across multiple channels, such as web, email, mobile apps, and social media. It enables businesses to reach customers with consistent message and branding across different channels, enhancing engagement by capturing customer attention wherever they are. Cross-channel messaging can also help businesses create more targeted campaigns based on data collected from each channel. Why is cross-channel messaging important? Once integrated into a market strategy, cross-channel messaging offers a number of key benefits for businesses: Boosted engagement: Cross-channel messaging enables businesses to reach customers on multiple channels with a consistent, relevant message, which leads to greater levels of engagement. Personalized content: Data collected from each channel can be used to create tailored, personalized content that engages more customers and ultimately drives key business outcomes. Increased loyalty: Cross-channel messaging can ensure a customer has a more consistent brand experience, which leads to deeper relationships, helping to increase brand loyalty and reduce the chance of customers defecting. Consistent messaging: It facilitates more consistent brand messaging across all channels, improving customer experience and driving higher conversion rates. Best practices for successful cross-channel messaging Follow these best practices to ensure your cross-channel messaging lands with maximum impact: Know your channels: Understand each channel and its potential benefits before designing a cross-channel messaging strategy. Harness the power of data: Utilize data collected from each channel to create more targeted campaigns. Make content relevant: Provide customers with relevant content based on their...

---

### Conversion

> Discover the importance of the conversion in digital marketing and fully understand this vital metric.

- Published: 2023-03-08
- Modified: 2023-10-21
- URL: https://emarsystest.com/learn/glossary/conversion/

What is conversion? Conversion, as it is defined in marketing, is the point at which the recipient of a marketing message ( email, digital ad, SMS, etc. ) takes the desired action the message was intended to drive. In some instances this action could be a sale, in others it could be a newsletter sign-up or an eBook download. Conversion is typically achieved through specific, targeted marketing activities, and analysis of user data to determine how best to engage with potential customers. At its core, conversion is about taking an interested prospect and providing valuable content that drives their decision to complete a desired action which brings them closer to becoming a paying customer. What is a conversion strategy? Conversion strategies typically involve implementing targeted campaigns, collecting user data and using it to determine how best to engage potential customers, and testing different approaches to see what works best. Conversion strategies look at everything from optimizing content and evaluating the effectiveness of marketing channels, to personalizing messages and creating offers that appeal to targeted audiences. Brands who create successful strategies can reap huge rewards in terms of revenue growth and customer acquisition. What factors negatively affect conversion? Poor website design or user experience: Site design and user experience play an important role in driving conversions. If a website is difficult to navigate and hard to understand, users won't convert. Insufficient A/B testing: A/B testing different elements that comprise a digital campaign can help marketers understand what’s driving conversion. Without adequate testing,...

---

### Control Group

- Published: 2023-03-08
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/control-group/

What is a control group? In marketing, a control group is a subset of an audience or customer base used to gauge the effectiveness of a marketing campaign. By comparing the results from both groups, businesses can identify which campaigns are most successful and make more informed decisions when launching future campaigns. What are some examples of control groups in marketing? Control groups form the foundations of campaign optimization, giving marketers the ability to test new content, offers, and more. Here are some examples of the roles control groups could play across different marketing channels: Email: when testing the impact of an abandoned browse email automation, the control group might receive a standard, urgency-focused email. The test group might then be given a discount coupon. The results of each can be measured and compared to determine which strategy worked better. Paid social: when trying to boost the performance of paid social campaigns, a control group might be targeted with the current best-performing ad creative. Different test groups would then be shown new ad sets containing creatives that present new offers, trial different ad formats, or use different messaging in the creative. Web: product and sales pages are popular subjects for A/B split testing. In this instance, the control group would be shown the current best-performer, and test groups would be shown variants featuring different images, headlines, and product descriptions. When (and when not) to use control groups While control groups can be powerful tools for innovating and driving business performance,...

---

### Channel

- Published: 2023-03-08
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/channel/

What is a channel in marketing? Marketing channels are the pathways through which goods, products, services, and information are transferred from producers to consumers. They can be either physical (stores, catalogs, mail order) or digital (website, mobile app, email, digital advertisements). Every marketing channel comes with its own pros and cons involving cost, reach, targeting capabilities, and analytics. Companies use a combination of marketing channels to reach their target audience, build trust and loyalty with customers, and maximize sales. Top marketing channels on and offline Some of the most popular marketing channels include: Web Search engines (SEO) In-app Email SMS Organic social media Paid social media Conversational Channels (Whatsapp, Facebook Messenger, Line etc. ) More traditional offline marketing channels include: Radio Direct mail Print Billboards TV Online vs offline marketing channels - which are better for your business? Since every business is unique, there's no such thing as a one-size-fits-all channel strategy. Both online and offline marketing channels have their own advantages and disadvantages. Offline marketing, also known as traditional marketing, consists of physical mediums such as print ads, billboards, radio and television commercials, direct mail campaigns, and more. Offline marketing is often used to create brand awareness and reach a large audience quickly. It can be expensive, but it’s an effective tool for reaching people who may not use the internet or social media regularly. Online marketing involves using the internet to reach potential customers through digital channels such as search engines, websites, email campaigns, social media platforms, and more... .

---

### A/B Testing

> A/B testing is a method of testing two versions of a variable inside of critical marketing material and could mean make or break for your marketing budget. Read more to learn how to put this tried and true exercise to work in your favor.

- Published: 2023-03-08
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/a-b-testing/

What is A/B testing? A/B testing is a method of experimentation used by marketers to compare two versions of a variable such as a web page, email, or digital ad, and then determine which version performs best and, more importantly, why. By running A/B tests, marketers can evaluate the impact of changes made to content and audience targeting through metrics such as reach, engagement, click-through rate, and conversion. The two versions are referred to as 'A' (control version) and 'B' (experimental version). Through this method of experimentation, marketers are able to continually improve results by determining which version performs the best and why, and applying those learnings to future campaigns. What is an example of A/B testing? A/B testing typically begins with a hypothesis that marketers want to prove. For example, a sportswear brand might decide it wants to test the hypothesis that using models in product photography will drive higher sales. In order to A/B test this hypothesis, the brand builds two versions of the same landing page, one with product photography featuring models and one without. The brand then runs a split test by sending half of their website visitors to one version and the other half to the other version. By tracking the number of conversions (in this case, sales) they receive from each LP variant, they can either prove or disprove the original hypothesis that product photography featuring models sells more clothes. The data from this A/B test can then be used to optimize the user...

---

### Google Analytics

> Learn about how data-driven insights from the well-known Google Analytics can help optimize your digital strategies.

- Published: 2023-03-03
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/google-analytics/

What is Google Analytics? Google Analytics is a free web analytics tool offered by Google that helps track and report website traffic. It provides insights about user behavior, including what pages people visit, how long they stay on a page, sources of traffic (such as search engines or social media), conversion rates and more. With this data, marketers can adjust their strategies to better reach and engage their target audience. Is Google Analytics being discontinued? No, Google Analytics is not being discontinued. In fact, Google continuously updates and improves the product to keep it up to date with the latest technology trends and user behavior analytics. However, on July 1st 2023, Google will make the switch to Google Analytics 4. On and after this date, traditional Google Analytics accounts will stop recording data. Google Analytics 4 vs Google Analytics Google Analytics 4 is the new version of Google Analytics UA, designed to provide more comprehensive insights into user behavior. It includes enhanced data collection capabilities, cross-platform measurement, event-based engagement tracking, machine learning models and more. Google Analytics 4 also includes built-in support for Google Ads so marketers can quickly access performance data across campaigns. On the other hand, traditional Google Analytics offers basic website traffic reporting but lacks the advanced features found in GA4. Benefits of Google Analytics 4 for brands and website owners Enhanced data collection capabilities: Allowing for deeper insights into user behavior, which marketers can use to inform and improve future campaign performance. Cross-platform measurement and reporting:...

---

### Email Deliverability

- Published: 2023-03-02
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/email-deliverability/

What is email deliverability? Email deliverability is the process of ensuring that emails sent from an email sender to a recipient are delivered successfully. The success rate of email delivery depends on several factors, including: Sender reputation: A measure of how reputable an email sender is, based on the quality and amount of their outgoing emails. It's used by ISPs to determine whether or not to accept emails from a particular sender, as well as how to prioritize them in their delivery systems. Factors that can impact sender reputation include email content quality, bounce rates, spam complaints, and time spent in the user's inbox. Message content: Including excessive use of capitalized words, words with multiple asterisks (e. g. , free**), HTML elements and formatting characters like ">", phrases such as "Click Here" or "Order Now", suspicious attachment types and files, bad grammar and spelling mistakes, as well as phrases associated with spam emails like "guaranteed money", "We have the best offer! " and "Congratulations! ". Anti-SPAM legislation: These laws can vary from country to country, but generally prohibit activities like sending emails with false or misleading information, harvesting emails from public sources and disguising the origin of email messages. Violators of anti-spam legislation may be subject to fines or other penalties. Email deliverability also relates to other factors such as domain reputation, IP reputation, server performance and authentication protocols. Why is email deliverability important? Email deliverability is an important factor in any email marketing campaign because it determines whether or not your messages will...

---

### Hard Bounce

- Published: 2023-03-02
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/hard-bounce/

What is a hard bounce? A hard bounce is an email that cannot be delivered to the intended recipient. This happens when a user's mailbox or domain is inactive or does not exist, meaning that the message cannot be successfully transmitted. Hard bounces can also occur if there are formatting errors in the address or if the server is unable to deliver messages due to restrictions such as spam prevention measures. Hard bounce vs soft bounce - what’s the difference? A hard bounce is an email that cannot be delivered to the intended recipient. Hard bounces can occur if the address does not exist or if there are formatting errors in the address. A soft bounce, on the other hand, is an email that could not be delivered due to temporary issues. Soft bounces can occur due to full inboxes, temporary connection problems between servers, or other transient issues. How to fix hard bounces The best way to fix a hard bounce email is to make sure the address is accurate. Check for typos and formatting errors, such as incorrect domain names or missing "@" symbols. If you’re sure the address is correct, try to contact the recipient or their email provider to troubleshoot further. Additionally, you can use a third-party validation service that can help verify if an email address is valid and deliverable. What happens if too many emails bounce? As a general rule, you should expect anywhere up to 2% bounce rate with your email campaigns (98%...

---

### Email Automation Strategy

- Published: 2023-03-02
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/email-automation-strategy/

What is an email automation strategy? An email automation strategy is a marketing technique built around emails that are programmed to automatically send when a customer takes a specific action, such as making a purchase, abandoning a cart, or signing up for a mailing list. This type of automated system can be enhanced with a personalization engine that allows marketers to personalize emails and tailor content to customer interests, while also reducing the time required to send out campaigns manually. A well-executed email automation strategy can lead to increased engagement, conversions, and revenue. How do you automate emails? Automating emails is relatively easy to do using email marketing software. The process typically involves creating a series of automated messages based on certain triggers or customer actions, such as signing up for an email list or completing a purchase. Once the automation is set up, each time a customer action triggers one of the prepared messages, it will be sent out automatically without any additional effort from the sender. Additionally, many email marketing tools provide features that make it easy to customize automated messages and tailor content to specific customers and their interests. Benefits of email automation Email marketing automation provides several key benefits, including: Increased customer engagement: Automated emails are tailored to customers’ interests and behaviors, leading to higher open and click-through rates. Time savings: Automated campaigns save time by eliminating repetitive manual tasks like personalizing messages one at a time or segmenting your contact list. Increased ROI: Automated email...

---

### E-commerce Marketing

> Discover E-commerce marketing and learn how to boost marketing conversions and increase E-commerce revenue.

- Published: 2023-03-02
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/ecommerce-marketing/

What is e-commerce marketing? E-commerce marketing is the process of driving traffic to an online business or e-commerce website with the goal of generating leads, sales, and/or revenue. This can include key channels such as search engine optimization (SEO), content marketing, email campaigns, social media management, pay-per-click (PPC) advertising, and more. The focus of e-commerce marketing is typically to bring in targeted customers who are likely to purchase products or services offered by the business. Top marketing channels for e-commerce brands Some of the best marketing channels for e-commerce brands include: Search Engine Optimization (SEO): Utilizing keywords, content optimization, and link building to increase visibility in organic search engine results. Content marketing: Creating educational content such as blog posts, videos, and infographics to attract, engage and convert customers. Social media: Utilizing platforms like Instagram and Facebook to reach new audiences and engage existing customers. Pay-per-Click Advertising (PPC): Running ads on search engines like Google and Bing to increase website visits from targeted audiences. Email marketing: Reaching out directly to customers with promotional campaigns or notifications about new products or services. Affiliate marketing: Often overlooked, affiliate marketing allows businesses to promote your products in exchange for a commission when those items are purchased. Ten tips for e-commerce success Optimize for mobile: Make sure your website is responsive and optimized for mobile devices, as most online shoppers now use their phones to make purchases. Use targeted paid ads: Use targeted paid ads on platforms such as Google, Facebook, and Instagram to reach...

---

### Deep Learning

- Published: 2023-03-02
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/deep-learning/

What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks to model complex systems and relationships. It’s become increasingly popular in recent years thanks to its ability to recognize patterns, interpret unstructured data, interpret images, audio signals and more. Deep learning algorithms are being used across many industries - from natural language processing and computer vision to medical diagnoses and financial forecasting. Deep learning vs AI - is there a difference? While deep learning and artificial intelligence (AI) are closely related, they are not the same. AI is a broader term that encompasses many different types of machine learning algorithms, such as those used in deep learning. Deep learning falls under the umbrella of AI, since it uses neural networks to help machines better understand data and make decisions. However, AI has wider implications beyond deep learning, providing guidance for overall decision making capability. What are the two main types of deep learning? The two main types of deep learning are supervised and unsupervised learning. Supervised learning algorithms use labeled data to learn from. Unsupervised learning, on the other hand, doesn’t require labeled data in order to learn. In supervised learning, the algorithm is given a dataset with input-output relationships—or examples—that it can use to develop a model for predicting output values. With unsupervised learning, the algorithm learns by uncovering patterns or insights in an unlabeled dataset. Benefits of deep learning for marketing Automation of key tasks: Deep learning can help marketing professionals...

---

### Buying Journey

- Published: 2023-03-02
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/buying-journey/

What is the buying journey? The buying journey is the process that customers go through when they make a purchase. It encompasses all of the steps from the moment a customer becomes aware of the product or service to when they complete their purchase. It includes activities such as research, comparison shopping, deciding which product or service to choose and finalizing the purchase. Understanding your customers’ buying journeys can help you create more effective marketing campaigns and provide them with a better user experience. Four stages of the buying journey The customer buying journey can be simplified into 4 key stages: Awareness: This is the first step when customers become aware of a product or service and start researching it Consideration: At this stage, customers are gathering more information about the product/service, such as features and benefits, and comparing it to similar products/services. Conversion: Here, customers settle on a product and complete the purchase process. Retention: At this stage, the brand the customer has bought from focuses on driving repeat purchases. Tools for this include post-purchase email campaigns and retargeting ads across social media platforms. How to map out the buying journey Mapping out the buying journey is a process of understanding and documenting the steps that customers go through when making a purchase. By studying each step in detail, you can gain insights into what drives customer behavior and how to optimize their experience. Here are some tips on how to map out the buying journey: Identify key touchpoints:...

---

### Behavioral Signals

- Published: 2023-03-02
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/behavioral-signals/

What are behavioral signals? Behavioral signals refer to the marketing data collected on a customer's interactions with a brand, including their website visits, purchases, and other related activities. This data helps marketers gain insights into customers' interests, needs, and behaviors so they can tailor their campaigns accordingly. Behavioral signals help marketers better understand customer preferences and target them more effectively. Additionally, they allow companies to understand what type of content resonates best with their target audiences and which channels are most successful at driving sales. Three ways to use behavioral signals in marketing Marketers can use behavioral signals to break down their audiences into clearly-defined, easy-to-target segments based around key points like Average Order Value (AOV), churn likelihood, loyalty status and much more. These behavioral segments can then be used to power: Personalized Messages: By using behavioral signals, you can create personalized messages to target specific customers based on their past behavior. For example, if a customer views a product on-site or adds an item to their cart, those behavioral signals can be used to trigger abandoned browse and abandoned cart campaigns. Content Optimization: Behavioral signals can also help you determine which type of content your audience is most likely to engage with and optimize it accordingly. From product recommendations online and in-app to tailored landing pages, behavioral signals can help you create content that appeals to your target customers and drives more conversions. Targeted Ads: By understanding customer behavior, you can display targeted ads that are designed to each...

---

### Abandoned Browse

> Explore the concept of browse abandonment and its impact on recovering lost sales.

- Published: 2023-03-02
- Modified: 2023-09-29
- URL: https://emarsystest.com/learn/glossary/abandoned-browse/

What is abandoned browse? Abandoned browse is a marketing tactic typically used to target customers who browse products online but don’t add them to their carts. An abandoned browse campaign will keep customers engaged with relevant interactions that incorporate insights like behavior data, purchase data and channel preferences to recommend not only recently-browsed products, but also additional product recommendations. This helps provide a more personalized experience and encourages customers to return and purchase the item, or items, they were browsing. What should be included in an abandoned browse email? Customer's name Brief summary of the item(s) they searched Compelling call-to-action Value-adding offering such as a discount code or free shipping Related products Customer testimonials and/or reviews for that specific product How many abandoned browse emails should I send and when? Unlike abandoning a cart, when a customer abandons a website, they are still at the early stages of making a purchase decision. For this reason, no more than two abandoned browse emails should be sent. When should I send abandoned browse emails? In terms of timing, sending an abandoned browse email within the first 1-3 hours after someone leaves your website is ideal. This will ensure that the product or service they were browsing remains top of mind. For the second email, the recommended send time is 24 hours after a customer has visited a website. Some brands will even include a discount or special offer in the second email to entice customers back to complete a purchase, or follow...

---

### Abandoned Cart

> Explore the impact of abandoned carts and the importance of optimizing customer journeys and re-engaging shoppers to recover lost sales.

- Published: 2023-03-02
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/glossary/abandoned-cart/

What is abandoned cart? “Abandoned cart” refers to instances where customers add items to an online shopping cart, but abandon the transaction before completing checkout. This is a common problem among e-Commerce stores and marketers are often tasked with finding ways to reduce abandoned cart rates and increase conversions. Abandoned cart campaigns are an effective means of improving conversion to sale. Customers are already engaged with the brand and have added products to their cart, but have ended the session without completing the purchase. Abandoned cart encourages customers to complete the transaction by sending an initial email containing their cart contents and a reminder email two days later. It can support revenue objectives by contributing to strategies such as converting leads to first-time buyers, converting first-time buyers to active customers, and winning back inactive customers. What are the most common reasons for cart abandonment? Lack of trust in payment systems Complicated checkout process / poor user experience High shipping costs and/or long delivery estimates Technological issues (e. g. , slow loading website or crashing browser) Inadequate return policies or guarantees Payment declined due to incorrect card details entered by the customer What are effective cart abandonment strategies? Broadly speaking, there are two ways to solve abandoned cart issues. The first is to stress-test your operations. The second is to optimize your abandoned cart marketing strategy. Operations Ensure your checkout process is as frictionless as possible and that your payment systems work flawlessly. Wherever possible, look for efficiencies to streamline domestic shipping (1-3...

---

### Deep Linking

- Published: 2023-02-27
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/deep-linking/

What is deep linking? Deep linking is the practice of linking to a specific piece of content, located either in-app or on a website. Website-to-website is the most common form of deep linking, where traffic is sent to a specific page on another website. In the context of mobile apps, deep links are used to send traffic from channels like mobile, web, social media, email, or others to a specific page within an app. What is an example of an in-app deep link? A travel company sends out an email campaign promoting their latest deals on weekend getaways. When a reader clicks the link to learn more, the travel company’s app launches and takes them to the specific page within the app that contains all of the information they need. If they haven’t got the app downloaded, the deep link takes them to the App Store or Google Play store instead. In addition to sending users to specific app pages, deep links can also be used to initiate certain actions within an app once a link is clicked. For example, an online store could use deep links for its customer support, allowing users to click a link that opens a messaging platform like WhatsApp for Business with pre-filled text. This text can contain keywords which then either trigger a chatbot, or help the online store categorize the inquiry and reduce their Time to Resolution (TTR). What are the three main types of deep links? The three types of deep linking...

---

### Geofence

> Explore the concept of geofencing and its marketing applications to help boost effective location-based marketing.

- Published: 2023-02-27
- Modified: 2023-09-29
- URL: https://emarsystest.com/learn/glossary/geofence/

What is geofencing? Geofencing is a location-based technology that enables users to draw virtual boundaries around an area. It relies on GPS, RFID, and WiFi data to detect when a device enters or leaves the designated area. This technology is often used by businesses such as retail stores or restaurants to send tailored messages to customers who are near the business' location. Geofencing can also be used for security purposes, such as restricting access to certain parts of a building or campus. How is geofencing used in marketing? Geofencing allows brands to create campaigns that target customers within a specific geofenced area. For example, if a business wants to target potential customers near their store location, they could use geofencing to send timely messages about sales or special offers to customers within that range. Marketers can also use geofencing to target customers who have recently visited their website or purchased products online. Another major benefit of using geofencing for marketing purposes is the ability to track customer behavior. When customers enter a geofenced area, businesses can collect data on their shopping habits and preferences which can then be used to customize future marketing campaigns or offers. For example, with geofencing you can track how many times someone visits a particular store or restaurant and use this location-based data to create personalized offers. Finally, geofencing technology can be used by businesses to interact with their customers in real time. This allows them to respond quickly when potential customers are nearby and...

---

### Marketing Automation

> Explore the world of marketing automation and how it can streamline your marketing processes for maximum marketing efficiency.

- Published: 2023-02-27
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/marketing-automation/

What is marketing automation? Marketing automation is the process of leveraging technology automate, optimize and track marketing activities in order to optimize operational efficiency, improve customer experience, deliver personalization at scale, and increase revenue faster. It can involve automating repetitive activities such as email marketing, social media posts, behavior-based customer journeys, and ad campaigns. It also includes more advanced features such as content personalization, testing and optimization, customer segmentation, and lead scoring. What are some examples of marketing automation? Popular examples of marketing automations include: Email marketing campaigns, triggered by user activity or automated at regular intervals Automated social media posts and ad campaigns Lead scoring and customer segmentation A/B testing and optimization to maximize conversions Automated workflow management What is the difference between marketing automation and CRM? The main difference between CRM and marketing automation is that CRM focuses on managing customer relationships, while marketing automation focuses on automating and optimizing marketing activities. CRM is largely centered around building relationships with customers, while marketing automation provides a platform to automate the execution of various tasks such as lead scoring, customer segmentation, email campaigns, social media posts, and ad campaigns. What are the benefits of marketing automation? Industry-leading brands use marketing automation for the following reasons: Increased efficiency: Automating repetitive tasks saves time and effort, allowing teams to focus more on strategy. Improved customer relationships: Marketing automation tools can be used to deliver personalized engagements at scale, enabling brands to build meaningful relationships with their customers and drive loyalty. Higher...

---

### Customer Loyalty

> Learn about the importance of customer loyalty and the ability to cultivate lasting relationships with your audience.

- Published: 2023-02-23
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/glossary/customer-loyalty/

What is customer loyalty? Customer loyalty is the long-term commitment of customers to continually purchase from, and stay loyal to, a specific brand. It involves creating an emotional connection between customers and businesses by offering personalized experiences, excellent customer service, value, quality products and services, and rewards for customers in exchange for their loyalty. For marketers, understanding customer loyalty helps in developing effective strategies that focus on retaining and maximizing value from existing customers rather than just focusing on acquiring new ones. The potential ROI from marketing campaigns that focus on increasing customer loyalty and retention is typically higher than campaigns that focus solely on customer acquisition. Why is customer loyalty important? Customer loyalty is an invaluable pursuit for businesses of all sizes. It results in better relationships with customers and creates repeat buyers, which leads to increased customer lifetime value and a more stable source of revenue. Additionally, loyal customers often serve as valuable ambassadors who can help promote the business via word of mouth and positive reviews on online platforms. This can go a long way in building trust with a brand and increasing sales. Furthermore, having a loyal customer base allows businesses to make use of customer feedback to update products/services or enhance marketing strategies that attract more customers. What are the five types of customer loyalty? Incentivized loyalty This type of loyalty comes from offering your customer cost-saving incentives like discounts and rewards. Pros: Easiest type of loyalty to create and foster. Cons: Typically fleeting, hurts...

---

### Customer Lifecycle

> Understand the customer lifecycle and it's intricate stages to tailor your marketing strategies for each phase.

- Published: 2023-02-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/customer-lifecycle/

What is the customer lifecycle? The customer lifecycle is the stages a customer goes through from becoming aware of a product or service to becoming a loyal advocate for it. It includes different phases such as acquisition, onboarding, engagement, and loyalty. Each phase has its own goals and objectives, and they must all be met in order to sustain customer relationships. What are the five stages of the customer lifecycle? The five stages of the customer lifecycle are: Awareness: Potential customers become aware of a product or service. Consideration: This stage involves exploring and learning more about the product or service. Conversion: Customers purchase the product or service they have decided to buy. Retention: Customers evaluate their purchase and return to place future orders. Advocacy: Customers spread the word about your product or service, sharing their experience with friends and family. Why is a customer lifecycle approach important? Understanding the customer lifecycle is essential for any business that wants to build and maintain long-term relationships with its customers. By understanding the 5 stages of the customer lifecycle, businesses can ensure they have an effective strategy for engaging their customers throughout their entire relationship. The B2B vs B2C customer lifecycle The customer lifecycle for a business-to-business (B2B) company is different from that of a business-to-consumer (B2C) company. B2B companies tend to focus more on building relationships and nurturing leads over the mid-to-long term whereas B2C companies typically focus on quickly converting leads into customers. Additionally, the onboarding process for B2B clients...

---

### Email Automation

> Explore the power of email automation and streamline your marketing efforts for maximum efficiency.

- Published: 2023-02-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/email-automation/

What is email automation? Email automation is a process of automatically sending emails in response to certain predetermined activity or behavior triggers. It enables companies to automate the communication process by utilizing pre-defined criteria and trigger-based actions. Email automation can help improve customer relationships, ensure continued engagement, and saves companies time by eliminating the need for manual sends. Additionally, it allows marketers to deliver relevant, personalized messages to customers at the most impactful moments, and at a fraction of the cost of traditional marketing campaigns. Common examples of email automations Examples of email automations that deliver value to both marketers and customers include: Welcome emails: Triggered when a user signs up for an account or subscribes to a newsletter. Cart abandonment emails: Triggered when customers add items to their online shopping carts but don’t complete the checkout process. Order and purchase confirmations: Transactional emails sent shortly after an order has been placed. Reengagement emails: Sent to customers who have been inactive, with the aim of bringing them back and getting them to engage with the business again. Upsell/cross-sell emails: Sent to customers with offerings like discounts or promotions on related products or services. Feedback request emails: Sent following the completion of an order, survey, or other feedback request to gain customer insights. Email automation best practices Keep lists clean: Inactive subscribers impact your metrics and affect your deliverability. If a subscriber isn’t opening emails, even after receiving personalized communications that are part of a win-back automation, remove them from your...

---

### Customer Lifetime Value

> Discover the significance of customer lifetime value and strategies to maximize it for sustainable revenue growth.

- Published: 2023-02-23
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/customer-lifetime-value/

What is customer lifetime value? Customer lifetime value (CLV) is a metric that estimates the total amount of revenue or profit a business is expected to generate from a single customer throughout their entire relationship with the company. CLV is calculated by multiplying the average purchase transaction value by the number of sales transactions and then adding in any additional revenue generated from that customer. Why is customer lifetime value important? CLV is an important metric for businesses to measure and understand because it indicates the total revenue a business can expect to bring in from a typical customer throughout their entire relationship with the company. CLV helps businesses better understand their customers and their potential business value, allowing the company to make more informed decisions about marketing, product development, and customer service. By understanding the value of each customer, companies can focus their efforts on retaining those customers who bring in the most revenue, or reduce investments in customers less likely to provide revenue. This helps companies maximize profits by focusing on high-value customers and providing them with satisfying experiences that will keep them coming back. Additionally, understanding CLV allows companies to identify potential areas of improvement in order to increase customer loyalty and retention rates. Measuring customer lifetime value is essential for any business looking to maximize profits and build strong relationships with its customers. By understanding this metric, companies can make more informed decisions about how best to serve their customers and ensure they remain loyal for...

---

### Customer Engagement Platform

> Explore the benefits of a robust customer engagement platform that can upgrade your marketing efforts across all channels.

- Published: 2023-02-23
- Modified: 2023-10-26
- URL: https://emarsystest.com/learn/glossary/customer-engagement-platform/

What is a Customer Engagement Platform? A Customer Engagement Platform is a solution used by marketers to unify sales, product, and behavioral data, enable 1:1 personalization and orchestrate sophisticated cross-channel campaigns. It serves as a platform for brands to engage and interact with customers and prospects using AI-powered segmentation, personalized marketing, automated campaigns, and predictive analytics. Customer Engagement Platforms can also be used to provide personalized customer service across all channels in order to help drive acquisition, retention, and customer loyalty. What are common examples of customer engagement? Personalized messages: Sending engagements with personalized content to customers, such as promotional offers and discounts tailored to the recipient based on their data and behavior history. Live chat: Enabling customers to ask questions in real time and get immediate answers. Social media campaigns: Creating targeted campaigns that engage customers with content on social media channels like Twitter, Instagram, Facebook, etc. Content marketing: Using blogs, videos, infographics, and other forms of content to provide value and drive engagement. Real-time notifications: Notifying customers when something relevant to them occurs (e. g. , a new product launch or sale). New customer onboarding programs: Crafted experiences designed to welcome new customers and introduce them to your products/services quickly and efficiently. What is the difference between a CDP and a CEP? A Customer Data Platform (CDP) is a single source of customer data that can be used to identify target audiences and measure the effectiveness of marketing campaigns. A Customer Engagement Platform (CEP) focuses on providing tools and capabilities...

---

### Customer Experience

> Learn about customer experience with insights and strategies that create memorable moments for your customers.

- Published: 2023-02-23
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/customer-experience/

What is customer experience? Customer experience (or “CX”) refers to the overall interaction a customer has with a company and its products. It’s shaped by everything from the customer service provided, to how easy it is to use the product, to how quickly assistance is provided when needed. It can also encompass elements such as brand loyalty, satisfaction, and engagement. Ultimately, a good customer experience leads to increased sales and customer retention. Why is customer experience important? Customer experience is important for businesses because it impacts everything from customer satisfaction, customer lifetime value, overall revenue, and loyalty to advocacy. Positive customer experiences result in customers returning to a company to make repeat purchases, while negative experiences can make it tough to win customers back. Additionally, providing a positive customer experience increases the likelihood of customers recommending a company to their family and friends, which will help businesses tap into new audiences and build a strong brand reputation. Best practices for creating a positive customer experience: Develop a customer-first culture. Create engaging, meaningful content that’s personalized to your customers’ shopping habits and interests. Adopt a cross-channel or omnichannel marketing approach to give customers a consistent brand experience, regardless of where and when they choose to interact with your brand. Focus on providing excellent customer service, and streamline processes to reduce Time to Resolution (TTR). Monitor social media channels. Actively engage with customers in comments sections, and respond immediately to queries and complaints. Collect feedback regularly to assess customer satisfaction levels and...

---

### Cross-Channel Marketing

> Learn what cross channel marketing is and how this approach ensures you reach new customers on the right platform at the right time.

- Published: 2023-02-23
- Modified: 2023-10-25
- URL: https://emarsystest.com/learn/glossary/cross-channel-marketing/

What is cross-channel marketing? Cross-channel marketing is a type of marketing that uses multiple channels, both online and offline, to reach and engage with customers. By leveraging different channels, brands can ensure that their message reaches a wide variety of potential customers on their channel of choice. Cross-channel marketing also enables marketers to track user behavior across multiple channels, allowing them to better understand their target audience and tailor messaging accordingly. Additionally, it helps create a unified customer experience across all touchpoints by ensuring that customers have the same consistent and relevant experience regardless of channel. What are the most common channels marketers use in cross-channel campaigns? Email Web Mobile SMS Digital ads Direct mail In-store What is an example of a cross-channel campaign? CUE Clothing Co. is an Australian-owned leading retailer in the fashion industry. CUE had a bold vision: to achieve “Commerce Anywhere” and bridge the gap between physical and digital retail. To do this, they needed to integrate customer insights across multiple touchpoints to deliver relevant personalized experiences that convert engagements into sales. The brand accomplished this by using a host of new initiatives to provide a best-in-class hybrid experience. These included: Video-based styling platform for personalized styling sessions. Multi-channel wish lists which could be used within marketing programs like “Price Drop,” “Back in Stock”, and “New in Stock. ” The ability to sell any product from any location through any touchpoint . What’s the difference between multi-channel, cross-channel, and omnichannel? In simple terms, “multi-channel” refers to campaigns that are executed manually in multiple channels without...

---

### Customer Journey

> Explore the importance of the customer journey and the five key stages that turn a new lead into a customer.

- Published: 2023-02-23
- Modified: 2025-01-10
- URL: https://emarsystest.com/learn/glossary/customer-journey/

What is a customer journey? A customer journey is the route a customer takes with a company from initial contact through to first purchase, active buyer, retention, and beyond. This can include interactions across web, mobile, social media, in-app, and email, as well as customer service, loyalty programs, and more. During a customer’s journey, companies will aim to provide the customer with positive experiences that leave them satisfied, increase their loyalty, and drive repeat purchases. Five key customer journey stages While every customer’s journey with a company will vary, the typical customer journey consists of five key stages: Awareness: At the awareness stage, customers become aware of a product or service and start to learn more about it. Consideration: During the consideration stage, customers evaluate their options and decide which one best meets their needs. Conversion: The conversion/decision stage is when customers make their final decision on which product or service they will buy. Retention: The retention stage is when customers continue to use the product or service they have purchased, and may even recommend it to others. Advocacy: Finally, the advocacy stage is when customers actively promote a product or service through word of mouth or social media. By understanding each of these stages, businesses can create strategies that convert prospects into loyal customers. What is the purpose of a customer journey map? A customer journey map provides a visualization of the stages a customer goes through during their relationship with a company. It provides an understanding into the...

---

### Customer Lifecycle Management

> Discover customer lifecycle management and it's ability to nurture relationships and drive business growth.

- Published: 2023-02-22
- Modified: 2024-12-16
- URL: https://emarsystest.com/learn/glossary/customer-lifecycle-management/

What is customer lifecycle management? Customer lifecycle management (CLM) is a strategy for managing customer relationships, focusing on a customer’s entire journey with a business from initial contact to retention and beyond. It helps businesses build stronger relationships with their customers which can lead to repeat sales and increased loyalty. Customer lifecycle management involves activities like gathering feedback, targeting campaigns, increasing brand visibility, and delivering personalized experiences. What is the difference between CLM and Customer Relationship Management (CRM)? The difference between CRM (customer relationship management) and CLM (customer lifecycle management) is that CRM looks at individual customer interactions while CLM takes into account the customer's entire journey. With CRM, companies focus on things like sales, support, and marketing activities for individual customers. However, CLM is more holistic. It’s focused on building long-term relationships with customers, and does this by using data to gain a comprehensive understanding of all the interactions a customer has with the company over time. The five main lifecycle stages targeted by CLM The five stages that customer lifecycle management focuses on include: Awareness: When a potential customer first encounters a product or service. Consideration: When a customer investigates and researches that product or service. Conversion: When shoppers commit to a purchase by completing a transaction. Retention: When customers reflect on their purchase, returning again in the future. Advocacy: When customers share their experiences, helping to promote the product or service to friends and family. Analyzing the customer lifecycle Analyzing the customer lifecycle involves understanding each stage of...

---

### Customer Lifecycle Marketing

> Discover customer lifecycle marketing and the importance of nurturing customer relationships at every stage.

- Published: 2023-02-22
- Modified: 2023-11-06
- URL: https://emarsystest.com/learn/glossary/customer-lifecycle-marketing/

What is customer lifecycle marketing? Customer lifecycle marketing is a marketing strategy that focuses on creating personalized and targeted experiences for customers at each stage of the customer journey, from pre-purchase to post-purchase. This approach leverages customer data to deliver personalized engagements that are tailored to the individual's needs, interests, and preferences throughout their entire relationship with the brand. What are the five stages of the customer lifecycle? The five stages of the customer lifecycle are: Awareness: When a customer discovers a brand or product and begins to learn more about it. Interest: The customer is actively researching products and considering whether they should purchase them. Evaluation: Customers compare different options before making a decision on which one to buy. Purchase: The conversion point where the customer commits to buying a product or service. Retention & Loyalty: The stage post-purchase where brands work to keep customers engaged by using campaigns that encourage loyalty and repeat purchases. What is the difference between customer relationship management (CRM) and customer lifecycle marketing? The difference between customer lifecycle marketing and customer relationship management is that customer lifecycle marketing focuses on understanding customers’ individual needs throughout their journey with the brand, while customer relationship management (CRM) concentrates more on tracking, storing, and analyzing customer data to create meaningful relationships with them. In essence, CRM can be seen as a tool for implementing customer lifecycle marketing strategies. Why is customer lifecycle marketing important? Customer lifecycle marketing is important because it allows businesses to understand each customer's...

---

### Multi-Channel

> Explore multi-channel and it's unique contribution to help you effectively reach your audience through multiple platforms and channels.

- Published: 2023-02-22
- Modified: 2023-11-07
- URL: https://emarsystest.com/learn/glossary/multi-channel/

What is multi-channel? “Multi-channel” is an approach to marketing that engages customers across multiple channels, such as in-store, website, social media, and mobile app. It’s focused on providing the same experience across different channels while still treating them as separate from one another. Multi-channel vs cross-channel and omnichannel — what’s the difference? Multi-channel: Brands focused on multi-channel will create content across several key customer touchpoints, giving customers the choice of how, when, and where to engage. However, these channels aren’t integrated with each other, which can lead to a disconnected, unfulfilling experience for customers. Cross-channel: Cross-channel marketing aims to create a unified customer journey by connecting experiences across different channels. It has a more strategic approach than multi-channel and focuses on integrating data from each of these channels to create better customer experiences. Omnichannel: Omnichannel takes things one step beyond cross-channel. It aims for a unified, connected user experience across all online and offline touchpoints, meaning that regardless of which channel the customer uses, they will receive a real-time, consistent, and hyper-personalized experience. Pros of multi-channel marketing The advantages of multi-channel marketing include: Greater reach: By being present on multiple channels, you can access more potential customers, thus maximizing your market presence and overall engagement. Heightened customer engagement: Customers have the freedom to pick their preferred channel when interacting with a brand. Having multiple points of contact helps ensure that customers are getting the best possible experience. Improved customer loyalty: With a consistent experience across different channels, customers will be...

---


## SAP Emarsys Partner Directory

### FCamara

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/fcamara/
- Partner Categories: Expert Solution Partners, Regions, Southern Europe

FCamara helps European businesses thrive in any market scenario with tech, performance, and innovation services and solutions.

---

### ASM Tech Growth

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/asm-tech-growth/
- Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Industries, Latin America, Media, Middle & Eastern Europe, Professional Services, Regions, Retail, Southern Europe, Wholesale & Distribution

Technological innovation for sustainable growth

---

### Shuyun

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/shuyun/
- Partner Categories: Construction & Operation, Consumer Products, Expert Solution Partners, Global, Industries, Regions, Retail

China's leading consumer digital operation technology company.

---

### Swanky

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/swanky/
- Partner Categories: Asia Pacific, Consumer Products, Expert Solution Partners, Industries, Middle & Eastern Europe, North America, Northern Europe, Regions, Retail, Southern Europe, Wholesale & Distribution

Leading international Shopify Plus agency.

---

### Derga Consulting

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/derga-consulting/
- Partner Categories: Aerospace & Defense, Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Defense & Security, Engineering, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, Mill Products & Mining, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Driving the digital transformation together.

---

### Blue Wheel

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/blue-wheel/
- Partner Categories: Consumer Products, Expert Solution Partners, Industries, North America, Regions, Retail

Scaling Brands: D2C, Amazon, Walmart, & Retail

---

### OMMAX

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ommax/
- Partner Categories: Automotive, Banking, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Global, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, Middle & Eastern Europe, North America, Northern Europe, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities

OMMAX - BUILDING DIGITAL LEADERS

---

### Elision

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/elision/
- Partner Categories: Automotive, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Global, Healthcare, Higher Education & Research, Industrial Manufacturing, Industries, Media, Middle & Eastern Europe, Northern Europe, Oil, Gas and Energy, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution

Your guide to digital success

---

### XCM

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/xcm/
- Partner Categories: Technology Partners



---

### BASE1

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/base1/
- Partner Categories: Asia Pacific, Consumer Products, Expert Solution Partners, Industries, Latin America, North America, Northern Europe, Public Sector, Regions, Retail, Southern Europe, Travel & Transportation, Wholesale & Distribution

Experts in enterprise digital marketing and commerce.

---

### Syskoplan Reply

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/syskoplan-reply/
- Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Media, Middle & Eastern Europe, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Supporting businesses with the latest SAP solutions

---

### Dunn Solutions

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dunn-solutions/
- Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Mill Products & Mining, North America, Oil, Gas and Energy, Regions, Retail, Sports & Entertainment, Travel & Transportation, Utilities, Wholesale & Distribution

Digital Commerce & Business Transformation Agency

---

### Seidor

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/seidor/
- Partner Categories: Asia Pacific, Automotive, Banking, Consumer Products, Expert Solution Partners, Industrial Manufacturing, Industries, Insurance, Oil, Gas and Energy, Public Sector, Regions, Retail, Southern Europe, Travel & Transportation, Wholesale & Distribution

A technology consultancy offering MarTech solutions

---

### Publicare

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/publicare/
- Partner Categories: Automotive, Banking, Construction & Operation, Consumer Products, Expert Solution Partners, Industrial Manufacturing, Industries, Insurance, Media, Middle & Eastern Europe, North America, Northern Europe, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution

Empowering brands with data-driven solutions to scale customer engagement

---

### Tenthpin

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/tenthpin/
- Partner Categories: Asia Pacific, Automotive, Consumer Products, Expert Solution Partners, Greater China, Healthcare, High Tech, Industries, Life Sciences, Regions, Wholesale & Distribution

Leading business and technology consultancy

---

### Playable

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/playable/
- Partner Categories: Content, Technology Partners, Video

Add videos to your email campaigns, to create engaging video email campaigns that are playable on all devices and all email clients

---

### Discover Technology

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/discover-technology/
- Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Industrial Manufacturing, Industries, Latin America, North America, Northern Europe, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment, Travel & Transportation, Wholesale & Distribution

Unleashing innovation for an infinite future

---

### KPS

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/kps/
- Partner Categories: Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Global, Healthcare, High Tech, Industrial Manufacturing, Industries, Insurance, Life Sciences, Oil, Gas and Energy, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Instant transformation

---

### MySQL

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mysql/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

A powerful, reliable and open source database management system

---

### PostgeSQL

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/postgesql/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

A powerful open-source database for scalable, high-performance applications

---

### Zapier

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zapier/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

Seamlessly connecting apps to automate workflows

---

### Adverity

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/adverity/
- Partner Categories: Data Enrichment, Data/integration, Technology Partners

A data-driven marketing analytics platform

---

### Survey Monkey

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/survey-monkey/
- Partner Categories: Customer Feedback / Surveys, Marketing, Technology Partners

Empowering decision makers with easy-to-use survey tools

---

### parcelLab

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/parcellab/
- Partner Categories: Commerce, Order Tracking, Technology Partners

Automated tracking and communication platform

---

### Opera

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/opera/
- Partner Categories: Channels, Technology Partners, Web Push

Fast, feature-rich web browser for a seamless browsing experience

---

### Firefox

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/firefox/
- Partner Categories: Channels, Technology Partners, Web Push

Fast, private and secure web browsing

---

### Microsoft

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/microsoft/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

Innovative technology solutions for all industries

---

### Amazon Redshift

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/amazon-redshift/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

Transform data into insights with a cost-effective cloud data warehouse

---

### Sitoo

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sitoo/
- Partner Categories: Commerce, POS, Technology Partners

The all-in-one cloud platform for modern retail

---

### Yocuda

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/yocuda/
- Partner Categories: Commerce, Digital Receipts, Technology Partners

Revolutionizing customer experience with AI-powered solutions

---

### Odicci

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/odicci/
- Partner Categories: Data Enrichment, Data/integration, Technology Partners

The leading customer engagement platform for driving loyalty and increasing revenue

---

### Persado

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/persado/
- Partner Categories: Content, Personalisation/Optimisation/Testing, Technology Partners

Revolutionizing the way brands generate personalized messages with powerful AI technology

---

### Yotpo

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/yotpo/
- Partner Categories: Content, Technology Partners, UGC

Harness the power of customer content to drive growth

---

### Power Reviews

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/power-reviews/
- Partner Categories: Content, Technology Partners, UGC



---

### Concentrix China

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/concentrix-china/
- Partner Categories: Asia Pacific, Automotive, Banking, Consumer Products, Expert Solution Partners, Greater China, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Life Sciences, Oil, Gas and Energy, Professional Services, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities

Designing, building, and operating a new world of customer experience

---

### Contentful

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/contentful/
- Partner Categories: CMS/DXP/DAM, Content, Technology Partners

More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel

---

### BORN Group

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/born-group/
- Partner Categories: Aerospace & Defense, Automotive, Banking, Chemicals, Consumer Products, Expert Solution Partners, Global, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Media, Mill Products & Mining, Oil, Gas and Energy, Professional Services, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Full-service agency

---

### Wunderman Thompson

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/wunderman-thompson/
- Partner Categories: Automotive, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, High Tech, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Middle & Eastern Europe, Mill Products & Mining, North America, Northern Europe, Regions, Retail, Sports & Entertainment, Wholesale & Distribution

Building brands and businesses by turning inspiration into action

---

### Creatable

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/creatable/
- Partner Categories: Content, Technology Partners, Video

Video commerce platform for brands to showcase products and drive sales

---

### Vidcorp

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/vidcorp/
- Partner Categories: Channels, SMS, Technology Partners

Transforming video communication with streamlined solutions

---

### Trustpilot

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/trustpilot/
- Partner Categories: Content, Technology Partners, UGC

Customer reviews you can trust. Boost loyalty and sales with Trustpilot

---

### Bazaarvoice

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/bazaarvoice/
- Partner Categories: Content, Technology Partners, UGC

Empowering authentic customer conversations for brands

---

### Patchworks

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/patchworks/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

Patchworks is a leading iPaaS provider for fast-growing retail, across the world

---

### Klarna

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/klarna/
- Partner Categories: Commerce, Payments, Technology Partners

Shop now, pay later - with Klarna's flexible payment options

---

### Snowflake

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/snowflake/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

Revolutionize your data warehousing with Snowflake's cloud-based platform

---

### Magnolia

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/magnolia/
- Partner Categories: Content, Digital Experience Platform, Technology Partners

Flexible and intuitive CMS for personalized digital experiences

---

### Phrasee

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/phrasee/
- Partner Categories: Content, Personalisation/Optimisation/Testing, Technology Partners

AI-powered copywriting for email, social and push

---

### Messengerpeople

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/messengerpeople/
- Partner Categories: Channels, Instant Messaging, Technology Partners

Revolutionize your communication with Messengerpeople's chatbot solutions

---

### StrategiQ

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/strategiq/
- Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Higher Education & Research, Industries, Northern Europe, Professional Services, Regions, Retail, Sports & Entertainment, Travel & Transportation, Utilities, Wholesale & Distribution

Award-winning marketing agency offering a full suite of digital services and dedicated in-house teams.

---

### DEVGRU

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/devgru/
- Partner Categories: Automotive, Banking, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, North America, Professional Services, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Specialists in customer experience optimization

---

### Avvale

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/avvale/
- Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Middle & Eastern Europe, Mill Products & Mining, North America, Northern Europe, Oil, Gas and Energy, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment, Travel & Transportation, Utilities, Wholesale & Distribution

Enabling what's next

---

### Keyrus

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/keyrus/
- Partner Categories: Asia Pacific, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Industrial Manufacturing, Industries, Life Sciences, Regions, Retail, Wholesale & Distribution

Keyrus is a French-listed global consultancy

---

### NTT Data

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ntt-data/
- Partner Categories: Asia Pacific, Automotive, Chemicals, Consumer Products, Expert Solution Partners, Global, Healthcare, Industrial Manufacturing, Industries, Latin America, Life Sciences, Middle & Eastern Europe, North America, Northern Europe, Professional Services, Public Sector, Regions, Retail, Southern Europe, Utilities, Wholesale & Distribution

Transforming SAP® Solutions into value

---

### retailsolutions

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/retailsolutions/
- Partner Categories: Expert Solution Partners, Industries, Middle & Eastern Europe, Northern Europe, Regions, Retail, Southern Europe

European leader in SAP retail consulting

---

### nexum

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/nexum/
- Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Industries, Life Sciences, Media, Northern Europe, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment

Your partner for digital transformation

---

### Pivotree

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pivotree/
- Partner Categories: Automotive, Consumer Products, Expert Solution Partners, High Tech, Industrial Manufacturing, Industries, Life Sciences, North America, Northern Europe, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution

Designing, building, and managing frictionless commerce experiences for global brands

---

### Pmweb

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pmweb/
- Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Media, Oil, Gas and Energy, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution

Creating unique relationships at scale

---

### Infosys

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/infosys/
- Partner Categories: Aerospace & Defense, Asia Pacific, Automotive, Banking, Chemicals, Consumer Products, Expert Solution Partners, Greater China, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Media, Middle & Eastern Europe, Mill Products & Mining, North America, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Global leader in next-gen digital services and consulting

---

### CX100

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/cx100/
- Partner Categories: Banking, Consumer Products, Expert Solution Partners, High Tech, Industrial Manufacturing, Industries, Insurance, North America, Regions, Retail, Sports & Entertainment, Venture Capital

Reimagining experiences for visionary brands

---

### Beyond Technologies

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/beyond-technologies/
- Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Industrial Manufacturing, Industries, Life Sciences, Middle & Eastern Europe, North America, Northern Europe, Regions, Retail, Southern Europe, Wholesale & Distribution

Professional services firm, specializing in SAP solution integration

---

### Apex Theorem

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/apex-theorem/
- Partner Categories: Aerospace & Defense, Automotive, Banking, Construction & Operation, Consumer Products, Defense & Security, Engineering, Expert Solution Partners, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Middle & Eastern Europe, North America, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Revenue boosting customized business solutions

---

### Pearl

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pearl/
- Partner Categories: Expert Solution Partners, Industries, Middle & Eastern Europe, Northern Europe, Public Sector, Regions, Retail, Southern Europe, Wholesale & Distribution

Creating the world’s best commerce experiences

---

### Ink IT Solutions

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ink-it-solutions/
- Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Global, Healthcare, High Tech, Industries, Media, Oil, Gas and Energy, Professional Services, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution

Taking the customer and employee experience to new heights

---

### Driven CX

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/driven-cx/
- Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Industries, Latin America, Media, Middle & Eastern Europe, Professional Services, Regions, Retail, Southern Europe, Wholesale & Distribution

Elevate your digital growth

---

### DMi Partners

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dmi-partners/
- Partner Categories: Consumer Products, Expert Solution Partners, Global, Industries, Media, North America, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation

Leading agency for email and affiliate marketing

---

### Accely

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/accely/
- Partner Categories: Aerospace & Defense, Asia Pacific, Automotive, Banking, Chemicals, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Middle & Eastern Europe, Mill Products & Mining, North America, Oil, Gas and Energy, Regions, Retail, Travel & Transportation, Utilities, Wholesale & Distribution

Accely is a global technology solutions provider.

---

### Smith

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/smith/
- Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Industrial Manufacturing, Industries, Latin America, Life Sciences, North America, Regions, Sports & Entertainment, Wholesale & Distribution

A new kind of partner for a new kind of commerce

---

### Netconomy

- Published: 2025-05-31
- Modified: 2025-05-31
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/netconomy/
- Partner Categories: Automotive, Expert Solution Partners, Finance, Industries, North America, Regions, Retail

Netconomy offers cutting-edge digital innovation solutions.

---

### TikTok

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/tiktok/
- Partner Categories: Channels, Digital Advertising, Technology Partners

TikTok For Business, a powerful marketing tool

---

### CNT Management Consulting

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/cnt-management-consulting/
- Partner Categories: Expert Solution Partners, Industries, Middle & Eastern Europe, North America, Northern Europe, Regions, Southern Europe, Utilities

Supporting your digital transformation

---

### Shopgate

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopgate/
- Partner Categories: Commerce, Mobile Push, Technology Partners

We enable your customers to interact with your brand and products from anywhere.

---

### Talon.One

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/talon-one/
- Partner Categories: Technology Partners

Talon. One is the most flexible headless loyalty and promotion engine for enterprises.

---

### CommBox

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/commbox/
- Partner Categories: Technology Partners

AI-powered, omnichannel customer service platform that securely resolves any customer inquiry across any channel, seamlessly integrated with SAP Emarsys.

---

### Smartling

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/smartling/
- Partner Categories: Technology Partners

Hundreds of companies create multilingual websites, marketing campaigns, web and mobile experiences using Smartling.

---

### NewStore

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/newstore/
- Partner Categories: Commerce, Ecommerce, Technology Partners

NewStore offers a scalable, globally compliant unified commerce platform that helps premium brands deliver exceptional experiences.

---

### Chatarmin

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/chatarmin/
- Partner Categories: Technology Partners

Chatarmin helps you build strong customer relationships through WhatsApp Marketing, seamlessly integrated with your stack.

---

### Big Commerce + SAP Emarsys Plug In

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/big-commerce-sap-emarsys-plug-in/
- Partner Categories: Channels, Cloud/Data Integration, Commerce, Data Enrichment, Data/integration, Ecommerce, Order Tracking, Payments, Technology Partners

If you’re a BigCommerce customer, now you can get the benefit of the market leading digital engagement platform, SAP Emarsys, instantly! Powered by Dunn Solutions.

---

### LinkedIn

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/linkedin/
- Partner Categories: Channels, Digital Advertising, Technology Partners

Connect to the world's largest professional network.

---

### Zeotap

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zeotap/
- Partner Categories: Customer Data Platform, Data/integration, Technology Partners

Zeotap CDP is a easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate data

---

### Tallbob

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/tallbob/
- Partner Categories: Channels, Mobile Partner, SMS, Technology Partners

Tall Bob helps you deliver SMS & MMS that are more measurable & memorable with customer experiences built to cut through.

---

### Zendesk

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zendesk/
- Partner Categories: Commerce, Customer Service, Technology Partners

Customer service software for better customer relationships

---

### Zenloop

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zenloop/
- Partner Categories: Customer Feedback / Surveys, Marketing, Technology Partners

Satisfaction in action: our AI-powered CX platform enables you to collect, analyze & act upon customer feedback - now!

---

### VTEX Connector by Driven

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/vtex-connector-by-driven/
- Partner Categories: Commerce, Ecommerce, Technology Partners

Vtex Connector by Driven, provides you not only with an integration solution, but also access to the Driven Connector, which covers consumer behaviour, integrates orders, customer information and product catalogues directly into the Emarsys platform.

---

### Wunderkind

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/wunderkind/
- Partner Categories: Data Enrichment, Data/integration, Technology Partners

Empowering personalized marketing experiences

---

### Validity

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/validity/
- Partner Categories: Channels, Email Deliverability, Technology Partners

Validity provides email deliverability solutions that maximise inbox placement and increase program revenue.

---

### Tealium

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/tealium/
- Partner Categories: Customer Data Platform, Data/integration, Technology Partners

The most trusted customer data platform

---

### Triggerbee

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/triggerbee/
- Partner Categories: Channels, CMS/DXP/DAM, Content, Data Enrichment, Digital Experience Platform, Personalisation/Optimisation/Testing, Promotion/Offers/Vouchers/Coupons, Technology Partners

Triggerbee is an onsite marketing platform that uses customer data to create tailored web experiences, forms, promotions, and content.

---

### Sinch

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sinch/
- Partner Categories: Channels, Mobile Partner, SMS, Technology Partners

Keep things simple, connect multiple channels with Conversation API — one integration for an omnichannel and conversational messaging experience.

---

### Segment

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/segment/
- Partner Categories: Customer Data Platform, Data/integration, Technology Partners

Power your AI with the best data infrastructure

---

### Shopify Plus

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopify-plus/
- Partner Categories: Commerce, Ecommerce, Technology Partners

An e-commerce platform built to empower entrepreneurs

---

### SAP NFT Management

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-nft-management/
- Partner Categories: Loyalty, Marketing, Technology Partners

The trusted, no code NFT platform to revolutionize your customer experience

---

### SAP Sales Cloud

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-sales-cloud/
- Partner Categories: Commerce, Customer Service, Technology Partners

Deliver exceptional sales and service experiences and build relationships that last.

---

### SAP Customer Data Cloud

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-cloud/
- Partner Categories: Data Enrichment, Data/integration, Technology Partners

Identify, convert, and retain the right customers at scale with identity, login, consent, and registration management

---

### SAP Customer Data Platform

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-platform/
- Partner Categories: Technology Partners

Elevate customer engagement to increase conversion and strengthen retention with customer insights

---

### SAP Commerce Cloud

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-commerce-cloud/
- Partner Categories: Commerce, Ecommerce, Technology Partners

Trusted e-commerce platform built to help you innovate while optimizing profitability and your customers’ experience

---

### Planalytics, Inc.

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/planalytics-inc/
- Partner Categories: Data/integration, Marketing, Marketing Analytics, Mob/Web/Mktg Analytics, Technology Partners

Demand analytics firm enabling consumer-focused businesses to isolate, measure, & manage the weathers influence on their business

---

### Salesforce Commerce

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/salesforce-commerce/
- Partner Categories: Commerce, Ecommerce, Technology Partners

CRM software powerhouse for sales, marketing and customer service

---

### Movable Ink

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/movable-ink/
- Partner Categories: Channels, Content, Mobile Partner, Personalisation/Optimisation/Testing, Technology Partners

Dynamic email content for personalized brand experiences

---

### optilyz

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/optilyz/
- Partner Categories: Channels, Direct Mail, Technology Partners

Automate direct mails with programmatic print

---

### Mercaux

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mercaux/
- Partner Categories: Commerce, POS, Technology Partners

In-Store Clienteling & CX Platform empowering retailers to deliver exceptional shopping experiences, both in-store & remotely

---

### Mention Me

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mention-me/
- Partner Categories: Commerce, Content, Data Enrichment, Data/integration, Ecommerce, Personalisation/Optimisation/Testing, Promotion/Offers/Vouchers/Coupons, Technology Partners

Turn brand fans into sustainable growth. Identify, acquire and nurture your best customers with the world's first Customer Advocacy Intelligence Platform

---

### Meta

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/meta/
- Partner Categories: Channels, Digital Advertising, Mobile Partner, Technology Partners

Empowering digital transformation through AI-driven solutions

---

### Jebbit

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/jebbit/
- Partner Categories: Data Enrichment, Data/integration, Technology Partners

Engage your audience with interactive marketing

---

### Infobip

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/infobip/
- Partner Categories: Channels, Mobile Partner, SMS, Technology Partners

Global cloud communication platform powering customer engagement, loyalty and growth

---

### involve.me

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/involve-me/
- Partner Categories: Data Enrichment, Data/integration, Technology Partners

involve. me is an interactive lead funnel builder for sales, marketing, and HR teams

---

### hmmh

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/hmmh/
- Partner Categories: Automotive, Banking, Consumer Products, Expert Solution Partners, Global, High Tech, Industrial Manufacturing, Industries, Insurance, Middle & Eastern Europe, North America, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution

Germany's leading agency in connected commerce

---

### Google Wallet

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-wallet/
- Partner Categories: Channels, Mobile, Mobile Partner, Technology Partners

Keep everything protected in one place, no matter where you go with the new Google Wallet

---

### Google Firebase

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-firebase/
- Partner Categories: Channels, Mobile, Mobile Partner, Technology Partners

Quickly develop high-quality apps and grow your business

---

### Google Pub/Sub

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-pub-sub/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

Quickly develop high-quality apps and grow your business

---

### Google Chrome

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-chrome/
- Partner Categories: Technology Partners

Cross-platform web browser for your computer, phone, and tablet

---

### Google BigQuery

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-bigquery/
- Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners

A serverless and cost-effective enterprise data warehouse

---

### Google Ads

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-ads/
- Partner Categories: Channels, Digital Advertising, Technology Partners

Google’s advertising platform which includes Google search ads, Google display ads, YouTube ads and more

---

### Google Analytics

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-analytics/
- Partner Categories: Marketing, Marketing Analytics, Technology Partners

Get a complete understanding of your customer journey and improve marketing ROI

---

### Enterprise Wide

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/enterprise-wide/
- Partner Categories: Asia Pacific, Automotive, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, Industrial Manufacturing, Industries, Mill Products & Mining, Regions, Retail, Sports & Entertainment, Travel & Transportation, Wholesale & Distribution

Advancing customer experience

---

### Emplifi

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/emplifi/
- Partner Categories: Content, Technology Partners, UGC

Unlock authentic brand storytelling with Emplifi's visual marketing platform

---

### gocertify

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/gocertify/
- Partner Categories: Channels, Data Enrichment, Technology Partners

Leverage offers to collect emails, phone numbers, demographic and occupation data to build unique customer segments.

---

### Dynamic Yield

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/dynamic-yield/
- Partner Categories: Content, Personalisation/Optimisation/Testing, Technology Partners

Transform user experiences with AI-powered personalization

---

### charles

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/charles/
- Partner Categories: Channels, Instant Messaging, Messaging, Mobile, Technology Partners

WhatsApp marketing platform for consumer brands to drive revenue, retention, and customer loyalty.

---

### Criteo

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/criteo/
- Partner Categories: Channels, Digital Advertising, Technology Partners

Criteo is the world leader in commerce media, powering online advertising that can be tied to sales at the product level for closed-loop measurement, whether you’re selling goods or services.

---

### Attentive

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/attentive/
- Partner Categories: Channels, Mobile Partner, SMS, Technology Partners

Personalized mobile messaging for eCommerce

---

### Antavo

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/antavo/
- Partner Categories: Loyalty, Marketing, Technology Partners

API-Centric and No-Code Enterprise Loyalty Cloud

---

### AtData

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/atdata/
- Partner Categories: Expert Solution Partners

AtData is the leader in email address intelligence: validate first-party data, enhance profiles, improve customer experience.

---

### Annex Cloud

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/annex-cloud/
- Partner Categories: Loyalty, Marketing, Technology Partners

Create emotional, lasting customer connections with the leading global loyalty solution

---

### Adobe Commerce

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/adobe-commerce/
- Partner Categories: Commerce, Ecommerce, Technology Partners

Shop smarter with Adobe Commerce: The all-in-one platform for seamless online shopping experiences

---

### AfterShip Tracking

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/aftership-tracking/
- Partner Categories: Commerce, Order Tracking, Technology Partners

Proactive shipment tracking that delights your customers, reduces WISMO tickets, and optimizes your delivery performance.

---

### Mparticle

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mparticle/
- Partner Categories: Customer Data Platform, Data/integration, Technology Partners

mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.

---

### Flutter

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/flutter/
- Partner Categories: Channels, Mobile, Mobile Partner, Technology Partners

Build beautiful, modern apps fast

---

### Vass

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/vass/
- Partner Categories: Asia Pacific, Automotive, Banking, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Industrial Manufacturing, Industries, Latin America, Life Sciences, North America, Northern Europe, Oil, Gas and Energy, Regions, Retail, Southern Europe, Wholesale & Distribution

Complex made simple.

---

### Apple

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/apple/
- Partner Categories: Channels, Mobile Partner, Mobile Push, Technology Partners

Innovative technology that inspires creativity and simplifies life

---

### Huawei

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/huawei/
- Partner Categories: Channels, Mobile Partner, Mobile Push, Technology Partners

Cutting-edge solutions for telecom, enterprise, and consumer markets

---

### Burst SMS

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/burst-sms/
- Partner Categories: Channels, Mobile Partner, SMS, Technology Partners

Instantly reach customers with Burst SMS - the easiest way to power up your marketing strategy

---

### Link Mobility

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/link-mobility/
- Partner Categories: Channels, Mobile Partner, SMS, Technology Partners

Seamlessly connect with customers through Link Mobility's mobile messaging solutions

---

### Dimoco Messaging

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/dimoco-messaging/
- Partner Categories: Channels, Mobile Partner, SMS, Technology Partners

Enhance customer engagement with Dimoco Messaging's SMS solutions

---

### iundf Marketing Technology

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/iundf-marketing-technology/
- Partner Categories: Aerospace & Defense, Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Defense & Security, Engineering, Expert Solution Partners, Gaming, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, Middle & Eastern Europe, Mill Products & Mining, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Venture Capital, Wholesale & Distribution

As part of the iundf family, iundf blends MarTech with creativity, focusing on marketing automation and personalization.

---