Mobile-first Omnichannel Marketing Strategies

Create personalized mobile engagements that complement your omnichannel marketing strategies and drive loyalty.

Watch Now

Seamlessly integrate mobile data and experiences into broader omnichannel journeys

Mobile Wallet

Engage mobile customers and connect online-to-offline experiences without a mobile app.

Push

Get the right messages in front of customers with timely and targeted push notifications.

In-app

Drive engagement and conversion of active mobile customers through unique and personalized in-app offers.

Inbox

Keep long-term offers at the front of your customers’ minds with a simple-to-set-up in-app inbox message.

SMS & MMS

Launch contextually relevant SMS and MMS campaigns powered by AI-driven customer analytics.

Conversational Messaging

Create conversational experiences that allow 1:1 dialogue with customers and drive unbeatable engagement rates.

Mobile-first Ads

Engage with customers via ads on mobile-only or mobile-optimized social apps, networks, websites, and search.

RCS Messaging

Engage with users using personalized, feature-rich messages that drive higher engagement, and enable real-time feedback.

Connect mobile data and activity

Capture mobile engagement and behavior across devices and apps. Resolve identity cross-device and channel, combining mobile data with the rest of your customer data to power segmentation, personalization, automation and analytics.

Use predictive segmentation to power mobile-first campaigns

Create segments that power personalization across mobile web, mobile app and conversational channels. Use past behavior and real-time data to automatically group customers by lifecycle stage, or their likelihood to engage, churn, or convert, and engage them on their preferred channels.

Deliver AI-powered mobile web & app recommendations

Using product affinity, channel activity, customer behavior, purchase history and more, SAP Emarsys AI delivers product recommendations, content and offers tailored to individual customers in real-time, via mobile web and mobile app channels.

Automate mobile engagements as part of omnichannel journeys

Schedule mobile campaigns or trigger real-time messages to reach customers on-the-go and in-the-moment. SAP Emarsys’ marketing automation capabilities allow you to orchestrate mobile channels alongside other digital and offline channels. Maximize customer engagement and conversions by connecting with customers at the right time in the channels they use the most.

See our Omnichannel Marketing Solution in just 3 minutes

Watch SAP Emarsys in action

Drive interactions offline & in-store

Use geo-targeting to trigger timely push messages with personalized offers and context-rich updates that drive engagement in-store or at any physical property.

Close the loop on the digital-to-physical experience with loyalty, gift card or personalized voucher pass campaigns for customers to download to their mobile wallet and redeem on-site.

Engage mobile customers, beyond your app

Extend your reach to mobile customers who don’t use your app with mobile-optimized channels and non-native app experiences. Use SAP Emarsys email templates optimized for mobile engagement.

Deliver web push notifications to drive traffic to mobile websites. And utilize our conversational messaging solution to drive brand engagement on widely adopted chat apps to unlock unbeatable engagement rates and revenue impact.

Measure the impact of mobile messages

Track how mobile impacts your business’ bottom line with insightful, integrated analytics that you can trust. View pre-built performance reporting across channels or for each mobile campaign and see attribution for mobile touchpoints to identify areas of success, growth and opportunities for improvement.

Optimize mobile strategies and execution with world-class professional services

Our mobile strategy, creative and campaign services are designed to accelerate implementation and adoption of mobile channels, plus elevate mobile messaging and engagement.

Our teams can help you to unlock the full potential of mobile channels and capabilities across the SAP Emarsys platform to meet your unique business needs.

Hear it from the industry

SMS Marketing Leader

Highest User Adoption

Mobile Marketing Leader

Enhance your mobile strategy by connecting with our technology partners

Explore mobile technology partners

Read our Omnichannel Guide to Retention & Loyalty

What is true customer loyalty? What differentiates it from other loyalty types and what strategies are brands like Levi’s, AO and Petco using to improve retention and loyalty? Our updated Omnichannel Guide to Retention & Loyalty answers these questions and more.

Learn more

Tune into our upcoming webinar

Join us on 28th November 2024 for our webinar “Calling All Channels: Mobile’s Role in Driving Omnichannel Excellence” where we’ll share how global brands are seamlessly weaving mobile into their omnichannel strategies to drive engagement at scale.

Learn more

View our Customer Loyalty Index

For the fourth year running, we’ve surveyed 12,000+ general respondents in the US, UK, Germany, Australia, and UAE to find out what drives customer loyalty. Learn about the impact of mobile apps on loyalty, as well as app usage by generation and which apps consumers use most often.

Learn more