Omnichannel Marketing Automation Platform
Launch integrated campaigns across channels with speed and agility
From simple campaigns to sophisticated customer journeys, SAP Emarsys empowers marketers with automations that significantly improve time to value.
Easily deploy integrated campaigns with our omnichannel marketing automation platform
Executing omnichannel campaigns, without extensive services engagement and IT resources, is difficult. The SAP Emarsys omnichannel marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.
Use customer data and AI to power personalized, cross-channel campaigns
Seamlessly connect & automate multiple marketing channels
Deploy best practice, out-the-box automations to help you hit revenue targets
Measure campaign performance across channels with purpose-built dashboards and reports
Unlock agile marketing automation
Rapidly launch personalized cross-channel campaigns using engagement and purchase data. Adapt your approach with agility based on testing, intelligent insights or real-time signals to deliver optimal customer experiences.
Orchestrate omnichannel campaigns at scale
With SAP Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
In marketing, timing is everything. SAP Emarsys helps you identify the critical moments in your customer’s journey and respond with the right message. In just a few clicks SAP Emarsys lets you deploy a range of automations that trigger everything from abandoned cart to back in stock notifications, to win back and upsell campaigns in real-time.
Deliver next-level automation through our technology integrations
SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Orchestrating Omnichannel Customer Journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Hear it from our customers
Customer stories
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
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客户数据
整合全企业的数据源，并跨渠道激活数据，打造个性化的客户互动体验。
个性化体验
利用 AI 驱动的见解扩展客户数据和细分，并跨渠道提供个性化体验，将见解转化为行动。
营销自动化
执行简单的单一渠道营销活动，或大规模创建复杂的跨渠道客户旅程。
全渠道营销
通过电子邮件、网页、移动端和广告等方式，提供与客户密切相关的一致信息，随时随地与客户互动。
AI 营销
使用 AI支持的流程、工具和产品功能，预测、自动化和个性化客户互动。
报告和分析
利用 AI 预测营销活动效果、衡量客户结果，并进行优化以最大化跨渠道互动度。
战略和策略
我们的平台内置卓越实践和可全面定制的客户旅程，企业可以直接部署这些预构建的战术内容，并据此调整自身的战略。
技术集成
了解 SAP Emarsys 如何与技术和专家解决方案合作伙伴建立联系，解锁额外的收入来源、可扩展性和创新。
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