# SAP Emarsys > --- ## Pages - [New features testing site](https://emarsystest.com/new-features-testing-site/): - [Product Hub - DeepDive Vica teszt](https://emarsystest.com/product-hub-deepdive-vica-teszt/): Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand! - [B2B Online Terms and Conditions](https://emarsystest.com/b2b-online-terms-and-conditions/): B2B Online summit sweepstakes raffle - [The Global Consumer Products Engagement Report | UAE Edition](https://emarsystest.com/consumer-products-engagement-report-2025-uae/): Get insights into how UAE consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - [Gartner Marketing Symposium 2025](https://emarsystest.com/gartner-marketing-symposium-uk-2025/): SAP Emarsys participates at the Gartner Marketing Symposium 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer Product industries. - [Thank You](https://emarsystest.com/raffle-thank-you/): - [Wella Terms and Conditions](https://emarsystest.com/wella-poi-summit-terms-and-conditions/): AtAt POI Spring Summit 2025, we’re hosting a sweepstakes where you have the chance to win a basket of Wella Company products from brands like: Wella Professionals, GHD and OPI! The prize includes the GHD Duet Style 2-in1 Hot Air Styler, the Winner of the Allure 2023 Best of Beauty Award for Best Flat Iron. - [In Person Events](https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/): The SAP Emarsys Festival 2025, live and in-person across the globe. Showcasing global brands that are rewriting the rules of customer engagement. - [SAP Emarsys Festival 2025 - Shenzhen](https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/shenzhen/): 2025 SAP Emarsys 出海品牌增长峰会，探索AI驱动的品牌增长与全球市场机遇，助力中国DTC品牌实现智能化国际化进程。 - [The Global Consumer Products Engagement Report | Australia Edition](https://emarsystest.com/consumer-products-engagement-report-2025-australia/): Get insights into how Australian consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - [Puma Gewinnspiel](https://emarsystest.com/de/puma-gewinnspiel/): - [The Global Consumer Products Engagement Report | UK Edition](https://emarsystest.com/consumer-products-engagement-report-2025-uk/): Get insights into how UK consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - [Der globale Engagement-Report für Konsumgüter | Deutschland-Edition](https://emarsystest.com/de/consumer-products-engagement-report-2025-germany/): Erfahren Sie mehr darüber, wie deutsche Verbraucher*innen den digitalen Wandel vorantreiben – und wie Marketingverantwortliche Kund*innenbindung und -treue fördern können! - [Informe global: La interacción con los productos de consumo](https://emarsystest.com/consumer-products-engagement-report-2025-global/): Obtenga información sobre cómo los consumidores globales están acelerando la transformación digital y cómo los profesionales del marketing pueden impulsar la interacción y la lealtad. - [Rapport mondial sur l’engagement dans le secteur des biens de consommation](https://emarsystest.com/consumer-products-engagement-report-2025-global/): Découvrez comment les consommateurs du monde entier accélèrent la transformation digitale et comment les marketeurs peuvent maximiser l’engagement et la fidélisation ! - [The Global Consumer Products Engagement Report](https://emarsystest.com/consumer-products-engagement-report-2025-global/): Get insights into how global consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - [SAP Emarsys Partner bei der #OMR25](https://emarsystest.com/de/omr/unsere-partner/): Erfahre mehr über die Emarsys Partner bei der #OMR25! - [The Global Consumer Products Engagement Report | US Edition](https://emarsystest.com/consumer-products-engagement-report-2025-us/): Get insights into how US consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - [Omnichannel Marketing OMR2025](https://emarsystest.com/de/omr/omnichannel-marketing/): Mit SAP Emarsys Omnichannel-Marketing umsetzen: Beispiele führender Marken zeigen, wie personalisierte Erlebnisse die Kund*innentreue und den Umsatz stärken - [PUMA Sweepstakes](https://emarsystest.com/nrf/puma-sweepstakes/): At NRF 2025, we’re hosting a sweepstakes where you have the chance to win personalized PUMA products. Each day a lucky winner will be drawn to receive a $350.00 (USD) gift card to the PUMA Store. Winners can then go the PUMA NYC flagship store, select their gear and have it personalized onsite! - [SAP Emarsys bei der #OMR2025](https://emarsystest.com/omr/): Experience SAP Emarsys at the OMR Festival 2025 on 6 and 7 May in Hamburg – featuring top speakers, masterclasses, networking, a large exhibition and live events. - [SAP Emarsys bei der #OMR2025](https://emarsystest.com/omr/): Erlebe SAP Emarsys beim OMR Festival 2025 am 6. und 7. Mai in Hamburg – mit Top-Speakern, Masterclasses, Networking, einer großen Expo und Live-Acts. - [The Krispy Kreme Omnichannel Journey to Delight Customers](https://emarsystest.com/the-krispy-kreme-omnichannel-journey-to-delight-customers/): - [Shoptalk 2025 - Partners](https://emarsystest.com/shoptalk/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2025. - [Product Hub - DeepDive](https://emarsystest.com/product-hub/): Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand! - [SAP Emarsys Product Release](https://emarsystest.com/product-release/): Actualizaciones e innovaciones para admitir la excelencia omnicanal, inteligencia para profesionales de marketing impulsados por IA y extensibilidad y escala de nivel empresarial. - [SAP Emarsys Product Release](https://emarsystest.com/product-release/): Updates und Innovationen, die Ihnen zu Spitzenleistungen im Omnichannel-Bereich verhelfen – mit AI-gestützter Marketer Intelligence und Erweiterungs- und Skalierungsmöglichkeiten auf Unternehmensniveau. - [SAP Emarsys Product Release](https://emarsystest.com/product-release/): Des nouveautés et des innovations pour renforcer l'excellence omnicanale, les données mises à la disposition des marketeurs par l'IA et l'extensibilité à l'échelle de l'entreprise. - [SAP Emarsys Product Release](https://emarsystest.com/product-release/): Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale. - [Omnichannel & AI](https://emarsystest.com/shoptalk/omnichannel-ai/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2025. Learn how we empower marketers with Next Gen Customer Journeys. - [SAP Emarsys Festival 2025 - Thank You](https://emarsystest.com/sap-emarsys-festival-2025-thank-you/): - [SAP Emarsys Festival 2025 - Personalization Masterclass April](https://emarsystest.com/sap-emarsys-festival-2025-personalization-masterclass-april/): Watch the Personalization Masterclass April on demand to discover how brands are driving personalized customer engagement across their entire business. From marketing and e-commerce to retail store partners, sales and service, you’ll learn secrets to creating unforgettable, personalized experiences that deliver life-long customer loyalty. - [SAP Emarsys Festival 2025](https://emarsystest.com/sap-emarsys-festival-2025/): At this year’s Festival, we’re showcasing global brands that are rewriting the rules of customer engagement. Find out how digital leaders are reinventing direct-to-consumer engagement, propelling growth with AI, driving personalization across the entire business, and stepping into new revenue streams with omnichannel marketing. - [Shoptalk 2025](https://emarsystest.com/shoptalk/): Join SAP Emarsys at Shoptalk 2025 to discover how AI-powered customer engagement drives growth for retailers. Visit us to explore cutting-edge marketing automation and personalization solutions that turn shoppers into loyal customers. - [E-Mail-Marketing-Plattform](https://emarsystest.com/?page_id=1026800): Meta Description Erfahren Sie, wie unsere E-Mail-Marketing-Plattform mit AI-Segmentierung und Personalisierung Interaktionen und Konversionen fördert. - [Marketing Automation-Plattform](https://emarsystest.com/?page_id=1026772): Meta Description Entdecken Sie, wie Marketer mit unserer Omnichannel Marketing Automation-Plattform mühelos alle Aspekte einer Omnichannel-Marketingstrategie in Echtzeit umsetzen können. - [SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2025/): SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines. Get the report now! - [Enterprise Marketing Automation](https://emarsystest.com/enterprise-marketing-automation/): Find out how our real-time, Omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease. - [Events](https://emarsystest.com/nrf/events/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025. - [NRF 2025 - Agenda](https://emarsystest.com/nrf/agenda/): Explore the SAP Emarsys agenda at NRF 2025 and discover expert-led sessions, insightful discussions, and innovative strategies to drive personalized customer engagement and business growth. - [NRF 2025 - Partners](https://emarsystest.com/nrf/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025. - [SAP Emarsys Product Release Test](https://emarsystest.com/product-release-test-2/): Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale. - [Archive SAP Emarsys Product Release 2024 Nov](https://emarsystest.com/?page_id=1018815): Des nouveautés et des innovations pour renforcer l’excellence omnicanale, les données mises à la disposition des marketeurs par l’IA et l’extensibilité à l’échelle de l’entreprise. - [Archive SAP Emarsys Product Release 2024 nov](https://emarsystest.com/?page_id=1018815): Actualizaciones e innovaciones para admitir la excelencia omnicanal, inteligencia para profesionales de marketing impulsados por IA y extensibilidad y escala de nivel empresarial. - [NRF 2025 - Omnichannel AI](https://emarsystest.com/nrf/nrf-omnichannel-ai-marketing/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2025. Learn how we empower marketers with Next Gen Customer Journeys. - [NRF 2025](https://emarsystest.com/nrf/): SAP Emarsys participates at NRF 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer industries. - [Omnichannel Customer Journey – Wella Company ](https://emarsystest.com/omnichannel-customer-journey-wella-company/): In this video, discover how Wella Company engages retailers, stylists, and consumers to deliver tailored recommendations and drive loyalty. - [Retail Marketing Automation Platform](https://emarsystest.com/retail-marketing-automation-platform/): Find out how our real-time, retail marketing automation platform lets marketers run all aspects of an omnichannel retail marketing strategy with ease. - [Lifecycle Marketing Automation](https://emarsystest.com/lifecycle-marketing-automation/): Learn how our lifecycle marketing automation capabilities increase acquisition, purchase frequency, average order value, and retention across all channels. - [Mobile-first Omnichannel Marketing Strategies](https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/): Descubra cómo mejorar la retención y la lealtad mediante la integración fluida de datos y experiencias móviles en procesos omnicanal más amplios. - [Mobile-first Omnichannel Marketing Strategies](https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/): Descubra como melhorar a retenção e a lealdade integrando dados e experiências móveis de forma perfeita em jornadas omnicanal mais amplas. - [Mobile-first Omnichannel Marketing Strategies](https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/): Erfahren Sie, wie Sie durch eine nahtlose Integration mobiler Daten und Erlebnisse in umfassendere Omnichannel-Journeys die Kund*innenbindung und -Treue verbessern können. - [Mobile-first Omnichannel Marketing Strategies](https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/): Découvrez comment améliorer la rétention et la fidélisation en intégrant les données et expériences mobiles à des parcours omnicanaux plus larges. - [Mobile-first Omnichannel Marketing Strategies](https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/): Find out how to improve retention and loyalty by seamlessly integrating mobile data and experiences into broader omnichannel journeys. - [Marketing Automation Platform](https://emarsystest.com/marketing-automation-platform/): Find out how our real-time, omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease. - [AI 营销](https://emarsystest.com/ai-marketing/): - [E-commerce](https://emarsystest.com/cn/ecommerce/): - [DMEXCO 2024 - Partner](https://emarsystest.com/de/dmexco-2024/partner/): Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen 
Marketing entdecken.  - [DMEXCO 2024 - AI-Marketing](https://emarsystest.com/de/dmexco-2024/ai-marketing/): Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen 
Marketing entdecken.  - [DMEXCO 2024 Agenda](https://emarsystest.com/de/dmexco-2024/dmexco-2024-agenda/): Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen 
Marketing entdecken.  - [Sydney](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/sydney/): Tradition meets transformation at the SAP Emarsys Power to the Marketer Festival 2024 in association with Nora, in Sydney on Wednesday October 23. - [Power to the Marketer: 2022 | OnDemand](https://emarsystest.com/power-to-the-marketer-2022-ondemand/): - [Power to the Marketer: 2023 | OnDemand](https://emarsystest.com/power-to-the-marketer-2023-ondemand/): - [Power to the Marketer: London](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/london/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, join us in-person in London on October 10 or stream the live keynote sessions online. - [Power to the Marketer: 2024 | OnDemand](https://emarsystest.com/power-to-the-marketer-2024-ondemand/): Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand! - [Hong Kong](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/hong-kong/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Marketing-Interactive, in Hong Kong on September 4. - [PTTM OnDemand Videos](https://emarsystest.com/pttm-ondemand-videos/): 2023 Festival: London In Person, On Demand - [DMEXCO 2024](https://emarsystest.com/de/dmexco-2024/): Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen
Marketing entdecken. - [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/cn/emarsys-3-minute-demo/): 观看SAP Emarsys全渠道营销平台的 3 分钟演示，了解 SAP Emarsys 如何大规模开展一对一个性化营销活动 - [Los Angeles](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/los-angeles/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, in Los Angeles on September 19, - [Ejecución a través de todos los canales](https://emarsystest.com/omnichannel-marketing-platform/): La plataforma de marketing omnicanal en tiempo real de SAP Emarsys permite a los profesionales de marketing gestionar con facilidad todos los aspectos de una estrategia de marketing omnicanal. Vea cómo. - [Exécution multicanale](https://emarsystest.com/omnichannel-marketing-platform/): La plateforme de marketing omnicanal en temps réel de SAP Emarsys permet aux spécialistes du marketing de gérer facilement tous les aspects d'une stratégie de marketing omnicanal. Voyez comment. - [Automação de marketing para call centros e centros de contato](https://emarsystest.com/cross-channel-marketing-automation/call-centre/): Adapte as interações da central de contatos com a personalização individualizada para agregar valor à vida útil do cliente. Impulsione as vendas, reduza a rotatividade e aumente a satisfação do cliente. - [SAP Emarsys Product Release 24 – Summer](https://emarsystest.com/emarsys-product-release-24-summer/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience - [Exécution multicanale (Main Nav)](https://emarsystest.com/?page_id=1005874): La plateforme d’automatisation marketing omnicanale en temps réel de SAP Emarsys permet aux marketeurs de gérer aisément tous les aspects d’une stratégie marketing omnicanale. Découvrez comment ! - [Gracias por registrarte](https://emarsystest.com/es/gracias-por-registrarte/): - [Personalização](https://emarsystest.com/personalization-engine/): O mecanismo de personalização da SAP Emarsys usa a segmentação baseada em IA para potencializar campanhas omnichannel que aumentam o engajamento, as conversões e a fidelidade. - [Marketing por SMS com AI](https://emarsystest.com/cross-channel-marketing-automation/sms/): Saiba como o marketing por SMS com IA da SAP Emarsys conecta clientes on-line e off-line com automações e campanhas de SMS personalizadas e relevantes ao contexto. - [Fidelização de clientes](https://emarsystest.com/customer-loyalty-solution/): Aumente a retenção e o valor total dos clientes com nossos avançados recursos de fidelização. Aproveite os insights orientados por dados para aumentar o engajamento 1:1, cultivar relacionamentos duradouros e aumentar a receita. - [Nossa plataforma de engajamento de clientes](https://emarsystest.com/customer-engagement-platform/): Converta mais compradores de forma mais frequente, a um custo mais baixo, enquanto melhora a experiência dos clientes com nossa plataforma de engajamento de clientes omnichannel para profissionais de marketing dos setores de varejo e comércio eletrônico. - [Mobile Wallet](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/): Com Mobile Wallet, alcance clientes móveis em qualquer lugar com recompensas e ofertas relevantes sem precisar de um aplicativo, elimine o atrito da identificação nas lojas e feche o ciclo da experiência digital à experiência na loja. - [Marketing omnicanal](https://emarsystest.com/cross-channel-marketing-automation/): A plataforma de automação de marketing omnicanal em tempo real da SAP Emarsys permite que os profissionais de marketing executem com facilidade todos os aspectos de uma estratégia de marketing omnicanal. Veja como. - [Mensajería conversacional](https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/): Descubra cómo SAP Emarsys permite a los profesionales del marketing crear experiencias de mensajería conversacional que permiten el diálogo 1:1 con los clientes a través de las plataformas de mensajería más populares. - [Mensagens conversacionais](https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/): Descubra como a SAP Emarsys permite que os profissionais de marketing criem experiências de mensagens conversacionais que possibilitam diálogos individuais com os clientes nas plataformas populares de mensagens. - [Conversational Messaging](https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/): Erfahren Sie, wie SAP Emarsys Marketer in die Lage versetzt, Conversational Messaging-Erlebnisse zu erstellen, die einen 1:1-Dialog mit Kund*innen über beliebte Messaging-Plattformen ermöglichen. - [Conversational Messaging](https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/): Découvrez comment SAP Emarsys permet aux spécialistes du marketing de créer des expériences de messagerie conversationnelle offrant un dialogue individuel avec les clients via les plateformes de messagerie les plus courantes. - [Conversational Messaging](https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/): Find out how SAP Emarsys enables marketers to create conversational messaging experiences that allow 1:1 dialogue with customers via popular messaging platforms. - [Power to the Marketer: Omnichannel & AI Masterclass - Day 2 - TESTING SITE](https://emarsystest.com/power-to-the-marketer-festival-2024/power-to-the-marketer-omnichannel-ai-masterclass-day/): Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform through omnichannel experience & AI. - [In-Person Events - TESTING SITE](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events-testing-site/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe. - [Power To The Marketer Festival 2024 - TESTING SITE](https://emarsystest.com/power-to-the-marketer-festival-2024-testing-site/): Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience. - [Customer Data ](https://emarsystest.com/customer-data/): SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel. - [Datos de clientes](https://emarsystest.com/customer-data/): SAP Emarsys conecta fácilmente los datos de ventas, productos y clientes, lo que permite a los profesionales del marketing segmentar y activar campañas en todos los canales. - [Dados de clientes](https://emarsystest.com/customer-data/): A SAP Emarsys conecta dados de vendas, produtos e clientes com facilidade, permitindo que os profissionais de marketing segmentem e ativem campanhas em todos os canais. - [Kund*innendaten](https://emarsystest.com/customer-data/): SAP Emarsys verbindet auf einfache Weise Vertriebs-, Produkt- und Kund*innendaten. Das gibt Marketern die Möglichkeit, Kampagnen kanalübergreifend zu segmentieren und zu schalten. - [Données clients ](https://emarsystest.com/customer-data/): SAP Emarsys relie facilement les données relatives aux ventes, aux produits et aux clients, ce qui permet aux spécialistes du marketing de segmenter et d'activer les campagnes sur tous les canaux. - [Customer Data ](https://emarsystest.com/customer-data/): SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel. - [testpage](https://emarsystest.com/cross-channel-marketing-automation/testpage/): Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations. - [Power to the Marketer: Mexico](https://emarsystest.com/es/power-to-the-marketer-mexico/): Tradition meets transformation Dubai is famously known as a “Mecca of Malls”, but it is also one of the fastest... - [Wella Gewinnspiel](https://emarsystest.com/?page_id=985231): Nutzen Sie die Chance und gewinnen Sie ein Stylingpaket mit Produkten der ULTIMATE REPAIR Serie von Wella Professionals - [Wella Gewinnspiel](https://emarsystest.com/?page_id=985137): Nutzen Sie die Chance und gewinnen Sie ein Stylingpaket mit Produkten der ULTIMATE REPAIR Serie von Wella Professionals - [Teilnahmebedingungen](https://emarsystest.com/?page_id=985150): Nutzen Sie die Chance und gewinnen Sie ein Stylingpaket mit Produkten der ULTIMATE REPAIR Serie von Wella Professionals - [Customer Loyalty Solution 2](https://emarsystest.com/redesign-parent-page/customer-loyalty-solution/): - [Redesign Parent Page](https://emarsystest.com/redesign-parent-page/): - [Power to the Marketer: Omnichannel & AI Masterclass - Day 2](https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-day/): Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon! - [PTTM 24 - Don Brett Masterclass](https://emarsystest.com/pttm-24-don-brett-masterclass/): . cards-holder { position: absolute; z-index: 1; /*border: 1px solid red;*/ } @media screen and (max-width: 374px) { . cards-holder... - [Customer Loyalty Solution](https://emarsystest.com/wr-customer-loyalty-solution/): - [Ciudad de México ](https://emarsystest.com/es/power-to-the-marketer-festival-2024-mexico-city/): La tradición se une a la transformación en el festival Power to the Marketer 2024 en vivo y presencial en Ciudad de México, el 11 de julio - [Mexico City](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/mexico-city/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, live and in-person in Amsterdam on June 13 - [Amsterdam](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/amsterdam/): Tradition met transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, in Amsterdam on June 13 - [Power to the Marketer: Omnichannel & AI Masterclass](https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass/): Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon! - [Dubai](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/dubai/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, was live and in-person in Dubai on May 8 - [Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-agenda/): Tradition meets transformation During the 2024 Power to the Marketer Festival, we’ll embrace the harmony between heritage and evolution by... - [In-Person Events](https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/): Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe. - [Power To The Marketer Festival 2024](https://emarsystest.com/power-to-the-marketer-festival-2024/): Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience. - [Munich](https://emarsystest.com/de/munich-video/): Seien Sie dabei, wenn wir in München das Power to the Marketer Festival 2024 einläuten. Erfahren Sie von führenden Markenexperten, wie sie Tradition mit Transformation verbinden, um einzigartige Erlebnisse und langfristige Kundenbeziehungen schaffen. - [Power to the Marketer: Thank You](https://emarsystest.com/power-to-the-marketer-thank-you/): - [Munich](https://emarsystest.com/de/power-to-the-marketer-festival-2024-munich/): Seien Sie dabei, wenn wir in München das Power to the Marketer Festival 2024 einläuten. Erfahren Sie von führenden Markenexperten, wie sie Tradition mit Transformation verbinden, um einzigartige Erlebnisse und langfristige Kundenbeziehungen schaffen. - [PTTM 2024: Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/omnichannel-masterclass/): Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes. - [PTTM 2024 Draft: Power to the Marketer Festival 2024 - Live in London](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/london/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11. - [PTTM 2024 Draft: Power To The Marketer Festival 2024](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/): This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty. - [PTTM 2024 Draft: In Person Events](https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/): Real marketing innovators, in real life. - [Omnichannel Marketing](https://emarsystest.com/shoptalk-old/omnichannel-marketing/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2024. Learn how we empower marketers with Next Gen Customer Journeys. - [Jetzt entdecken: Erfolgreich dank Omnichannel 2024](https://emarsystest.com/discover-the-omnichannel-difference-in-2024/): Entdecken Sie die Omnichannel Marketing-Strategien führender Marken, um 1:1 Kund*innenerlebnisse umzusetzen und so die Kund*innentreue zu festigen, den Lifetime Value zu steigern, und Wachstum und Umsatz zu verbessern. - [So führt hmmh seine Kundschaft mit Connected Commerce durch die digitale Transformation](https://emarsystest.com/how-hmmh-leads-customers-in-their-digital-transformation-through-connected-commerce/): Erfahren Sie, wie die Agentur hmmh mit SAP Emarsys zusammenarbeitet, um ihren Kund*innen dabei zu helfen, die Grenzen zwischen On- und Offline verschwinden zu lassen. - [How hmmh Leads Customers in their Digital Transformation Through Connected Commerce ​](https://emarsystest.com/how-hmmh-leads-customers-in-their-digital-transformation-through-connected-commerce/): Learn how agency hmmh works with SAP Emarsys to help customers make boundaries between online and offline disappear. - [PTTM Videos - New York](https://emarsystest.com/pttm-videos-new-york/): 2023 Festival: London In Person, On Demand - [Discover the Omnichannel Difference in 2024](https://emarsystest.com/discover-the-omnichannel-difference-in-2024/): Explore the omnichannel marketing strategies top brands use to build customer loyalty, increase lifetime value, and drive growth and revenue. - [Careers](https://emarsystest.com/careers-2/): Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do. - [PTTM Videos - London](https://emarsystest.com/pttm-videos-london/): 2023 Festival: London In Person, On Demand - [Thanks for registering the GTM Kick Off 2024](https://emarsystest.com/see-you-there/): We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you... - [GTM Kick Off 2024](https://emarsystest.com/gtm-kick-off-2024-v2/): Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more. - [GTM Kick Off 2024 v1](https://emarsystest.com/gtm-kick-off-2024-v1/): SAP Emarsys participates at NRF 2023 showcasing the latest omnichannel marketing and next gen customer journeys for the Retail and Consumer industries. - [teszt](https://emarsystest.com/teszt-2323fdsfdsfdsfdsfdsfds/): - [Fidélisation de la clientèle](https://emarsystest.com/customer-loyalty-solution/): Maximisez la rétention client et la valeur vie grâce à nos capacités de fidélisation client avancées. Exploitez les informations basées sur des données pour améliorer l'engagement one-to-one, entretenir des relations durables et augmenter vos revenus. - [Fidelización de Clientes](https://emarsystest.com/customer-loyalty-solution/): Promueva la retención de clientes y aumente el valor total con nuestra avanzada capacidad de fidelización de clientes. Aproveche la información basada en datos para elevar las interacciones individualizadas, fomentar relaciones duraderas y aumentar los ingresos. - [Customer Loyalty](https://emarsystest.com/customer-loyalty-solution/): Mit unseren leistungsstarken Möglichkeiten für Customer Loyalty stärken Sie die Kund*innenbindung und steigern den Lifetime Value. Nutzen Sie datengestützte Erkenntnisse, um 1:1-personalisierte Interaktionen, langanhaltende Beziehungen und Umsatzwachstum zu fördern. - [Customer Loyalty Solution](https://emarsystest.com/customer-loyalty-solution/): Boost customer retention and increase lifetime value with our advanced customer loyalty capabilities. Leverage data-driven insights to elevate 1:1 engagement, nurture lasting relationships, and increase revenue. - [The Definitive Guide to Customer Engagement](https://emarsystest.com/the-definitive-guide-to-customer-engagement/): Discover the power of customer engagement with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels. - [Intégrations omnicanales](https://emarsystest.com/fr/integrations-omnicanales/): Découvrez notre écosystème adaptatif d’intégrations omnicanales pour maximiser l'engagement client. - [testpage cn private](https://emarsystest.com/cn/testpage/): - [Prefill TEST](https://emarsystest.com/prefill-test/): - [Take Apex IT's Marketing Maturity Assesment](https://emarsystest.com/apex-it-marketing-maturity-assesment/): Benchmark Your Marketing Performance. See how you stack up against competitors and industry standards with our Marketing Maturity Assessment - [Omnichannel Customer Journey](https://emarsystest.com/gibson-and-emarsys-orchestrating-omnichannel-customer-journeys/): In diesem Video von SAP Emarsys erfahren Sie, wie sich Gibson mit einem innovativen Ansatz die Liebe seiner Kund*innen sichert. - [Omnichannel Customer Journey](https://emarsystest.com/gibson-and-emarsys-orchestrating-omnichannel-customer-journeys/): In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys & driving lifelong loyalty. - [We're a Leader Again in the 2023 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2023/): SAP Emarsys has been named a leader in the Gartner Magic Quadrant for Personalization Engines in 2023. Want to know more? Get the Report now! - [Gibson Banner](https://emarsystest.com/gibson-banner/): - [Omnichannel Customer Journey](https://emarsystest.com/ivj-test-1/): See How Gibson & SAP Emarsys Strike the Right Chord to Win Customer Loyalty In this guided tour video, discover... - [IVJ Banner](https://emarsystest.com/ivj-banner/): - [IVJ Test 3](https://emarsystest.com/ivj-banner/): See How Gibson & SAP Emarsys Strike the Right Chord to Win Customer Loyalty Today’s shopper is inundated with more... - [Test Page SEO](https://emarsystest.com/113606-2/): éewjrsrhqhkjlda Test - [Omnichannel Customer Journey](https://emarsystest.com/ivj-test-2/): See How Gibson & SAP Emarsys Strike the Right Chord to Win Customer Loyalty In this guided tour video,, discover... - [Optimieren Sie Ihre Customer-Engagement-Strategie für die Feiertagssaison](https://emarsystest.com/power-up-your-holiday-customer-engagement-strategy/): Entdecken Sie Customer-Engagement-Strategien, Tipps und Insights von führenden Marken, mit denen Sie in der Feiertagssaison für mehr Kund*innentreue, Wachstum und Umsätze sorgen können. - [Power Up Your Customer Engagement Strategy in 2023](https://emarsystest.com/power-up-your-holiday-customer-engagement-strategy/): Discover customer engagement strategies, tips, and insights from leading brands to increase customer loyalty, growth, and revenue during the holiday shopping season. - [Recursos para desenvolvedores](https://emarsystest.com/partner-ecosystem/developer-resources/): Acesse os recursos para desenvolvedores para ajudar você a integrar a SAP Emarsys ao seu conjunto de soluções tecnológicas e executar campanhas omnichannel sofisticadas em todo o ciclo de vida do cliente. - [Ressources de développement](https://emarsystest.com/partner-ecosystem/developer-resources/): Accédez à des ressources de développement qui vous aideront à intégrer SAP Emarsys à votre pile technologique et à exécuter des campagnes omnicanales complexes tout au long du cycle de vie client. - [Recursos para desarrolladores](https://emarsystest.com/partner-ecosystem/developer-resources/): Acceda a recursos para desarrolladores que lo ayudarán a integrar SAP Emarsys en su pila tecnológica y a ejecutar sofisticadas campañas omnicanal en todo el ciclo de vida del cliente. - [Entwickler-Ressourcen](https://emarsystest.com/partner-ecosystem/developer-resources/): Greifen Sie auf Entwickler-Ressourcen zu, mit denen Sie SAP Emarsys in Ihren Tech-Stack integrieren und in jeder Lebenszyklus-Phase komplexe Omnichannel-Kampagnen durchführen können. - [Developer Resources ](https://emarsystest.com/partner-ecosystem/developer-resources/): Access developer resources to help you integrate SAP Emarsys into your tech stack and execute sophisticated omnichannel campaigns across the customer lifecycle. - [Omnichannel Integrations](https://emarsystest.com/omnichannel-integrations/): Explore nosso amplo ecossistema de integrações de tecnologia para ajudar você a entregar interações inteligentes com o cliente. - [Integraciones omnicanal](https://emarsystest.com/omnichannel-integrations/): Explore nuestro amplio ecosistema de integraciones omnicanal que le ayuda a ofrecer una unificación de clientes inteligente. - [Omnichannel-Integrationen](https://emarsystest.com/omnichannel-integrations/): Entdecken Sie unser erweiterbares Ökosystem an Technologieintegrationen und stellen Sie intelligentes Customer Engagement bereit. - [Intégrations omnicanales](https://emarsystest.com/omnichannel-integrations/): Découvrez notre écosystème adaptatif d’intégrations technologiques et proposez un engagement client intelligent. - [Omnichannel Integrations](https://emarsystest.com/omnichannel-integrations/): Explore our extensible ecosystem of technology integrations to help you deliver intelligent customer engagement. - [Integrações de publicidade  ](https://emarsystest.com/omnichannel-integrations/advertising-integrations/): Conecte a SAP Emarsys a canais sociais, como Facebook, Instagram, TikTok e Criteo, para segmentar clientes com campanhas de anúncios digitais automatizadas. - [Integraciones publicitarias](https://emarsystest.com/omnichannel-integrations/advertising-integrations/): Conecte SAP Emarsys con redes sociales como Facebook, Instagram, TikTok y Criteo y diríjase a clientes con campañas publicitarias digitales automatizadas. - [Werbeintegrationen](https://emarsystest.com/omnichannel-integrations/advertising-integrations/): Verknüpfen Sie SAP Emarsys mit Social-Media-Kanälen wie Facebook, Instagram, TikTok und Criteo und sprechen Sie Kund*innen mit automatisierten digitalen Werbekampagnen an. - [Intégrations publicitaires](https://emarsystest.com/omnichannel-integrations/advertising-integrations/): Connectez SAP Emarsys à des canaux sociaux comme Facebook, Instagram, TikTok et Criteo pour mieux cibler vos campagnes de publicité digitale automatisées. - [Advertising Integrations ](https://emarsystest.com/omnichannel-integrations/advertising-integrations/): Connect SAP Emarsys with social channels like Facebook, Instagram, TikTok and Criteo to target customers with automated digital ad campaigns. - [Integrações do Google](https://emarsystest.com/omnichannel-integrations/google-integrations/): Descubra quais soluções do Google se integram à SAP Emarsys para ajudar você a compreender a jornada do cliente, aumentar o ROI e aperfeiçoar o desenvolvimento de aplicativos. - [Integraciones de Google](https://emarsystest.com/omnichannel-integrations/google-integrations/): Descubra las soluciones de Google compatibles con SAP Emarsys para ayudarle a comprender el proceso del cliente, aumentar el retorno de la inversión y mejorar el desarrollo de aplicaciones. - [Google-Integrationen](https://emarsystest.com/omnichannel-integrations/google-integrations/): Finden Sie heraus, welche Google-Lösungen sich mit SAP Emarsys integrieren lassen. Verbessern Sie die Customer Journey, den ROI und die App-Entwicklung. - [Intégrations Google](https://emarsystest.com/omnichannel-integrations/google-integrations/): Découvrez les solutions Google auxquelles SAP Emarsys s’intègre pour vous aider à optimiser le parcours client, le ROI et le développement de vos apps. - [Google Integrations](https://emarsystest.com/omnichannel-integrations/google-integrations/): Find out which Google solutions SAP Emarsys integrates with to help you understand the customer journey, increase ROI, and improve app development. - [Integrações SAP](https://emarsystest.com/omnichannel-integrations/sap-integrations/): Explore quais soluções SAP se conectam à plataforma da SAP Emarsys para criar experiências omnicanal personalizadas que entregam resultados comerciais. - [Integraciones SAP](https://emarsystest.com/omnichannel-integrations/sap-integrations/): Vea qué soluciones SAP se conectan con la plataforma de SAP Emarsys para crear experiencias omnicanal personalizadas que impulsen resultados comerciales. - [SAP-Integrationen](https://emarsystest.com/omnichannel-integrations/sap-integrations/): Erfahren Sie, welche SAP-Lösungen sich mit der SAP Emarsys-Plattform verbinden lassen. Schaffen Sie personalisierte Omnichannel-Erlebnisse, die zu besseren Geschäftsergebnissen führen. - [Intégrations SAP](https://emarsystest.com/omnichannel-integrations/sap-integrations/): Découvrez les solutions SAP qui se connectent à la plateforme SAP Emarsys pour créer des expériences omnicanales personnalisées qui génèrent des résultats business. - [SAP Integrations](https://emarsystest.com/omnichannel-integrations/sap-integrations/): See which SAP solutions connect with the SAP Emarsys platform to create personalized omnichannel experiences that deliver business outcomes. - [Torne-se um parceiro](https://emarsystest.com/partner-ecosystem/become-a-partner/): Conecte-se e acesse a base de clientes da SAP e da SAP Emarsys, gerando valor, escala e novos fluxos de receita para o seu negócio. - [Devenir partenaire](https://emarsystest.com/partner-ecosystem/become-a-partner/): Connectez et élargissez la base de clients SAP et SAP Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise. - [Hágase socio](https://emarsystest.com/partner-ecosystem/become-a-partner/): Conéctese a la base de clientes de SAP y SAP Emarsys, amplíela y desbloquee valor, escala y nuevas fuentes de ingresos para su empresa. - [Werden Sie Partner*in](https://emarsystest.com/partner-ecosystem/become-a-partner/): Verbinden Sie sich mit dem SAP- und SAP Emarsys-Kund*innenstamm und expandieren Sie. Sorgen Sie für Wertschöpfung, Skalierbarkeit und neue Umsatzquellen. - [Become a Partner](https://emarsystest.com/partner-ecosystem/become-a-partner/): Connect and expand into the SAP and SAP Emarsys customer base, unlocking value, scale, and new revenue streams for your business. - [SAP Emarsys Partner Connect](https://emarsystest.com/partner-ecosystem/): Descubra como o ecossistema de parceiros da SAP Emarsys gera mais valor, fluxos de receita, escalabilidade e inovação. - [SAP Emarsys Partner Connect](https://emarsystest.com/partner-ecosystem/): Maximisez votre valeur, vos flux de revenus, votre niveau d’adaptabilité et vos capacités d’innovation via l'écosystème partenaire SAP Emarsys. - [SAP Emarsys Partner Connect](https://emarsystest.com/partner-ecosystem/): Descubra cómo el ecosistema de socios de SAP Emarsys ofrece valor adicional, flujos de ingresos, escalabilidad e innovación. - [SAP Emarsys Partner Connect](https://emarsystest.com/partner-ecosystem/): Erfahren Sie, wie das SAP Emarsys Partner Ecosystem zusätzliche Möglichkeiten für Wertschöpfung, Umsatzströme, Skalierbarkeit und Innovation schafft. - [SAP Emarsys Partner Connect](https://emarsystest.com/partner-ecosystem/): Find out how the SAP Emarsys Partner Ecosystem unlocks additional value, revenue streams, scalability, and innovation. - [The Definitive Guide to Omnichannel Marketing](https://emarsystest.com/omnichannel-marketing-guide/): Discover the power of omnichannel marketing with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels. - [Power to the Marketer Festival 2023 - Live in London](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/london/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11. - [Power to the Marketer Festival 2023 - Live in Hong Kong](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/hong-kong/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Hong Kong on November 2. - [Power to the Marketer Festival 2023 - Live in Melbourne](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/melbourne/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Melbourne on October 18. - [Power to the Marketer Festival 2023 - Live in New York](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/new-york/): Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in New York on October 4. - [Munich](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/munich/): Join us INPERSON in Munich on June 13 for the Power To The Marketer Festival where we will be elevating the art & science of marketing with our MarTech Partners and Retail Brands. - [Sprechen Sie mit einem Experten](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Échangez avec un expert](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/): SAP Emarsys donne accès aux leaders du marketing digital et aux chefs d'entreprises à la seule plateforme d'engagement client omnicanal conçue pour accélérer les résultats business. - [Hable con un experto](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Talk to an expert](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/): Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [SAP Emarsys Product Release 23](https://emarsystest.com/product-release-test1b/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience - [SAP Emarsys Product Release 23](https://emarsystest.com/product-release-test1/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience - [B2C Marketing Automation Platform](https://emarsystest.com/b2c-marketing-automation-platform/): SAP Emarsys real-time, omnichannel marketing automation platform technology lets marketers run all aspects of a cross-channel marketing strategy with ease. See how. - [SAP Emarsys Product Release 23](https://emarsystest.com/product-release-test/): Announcing updates to mobile channels, personalization, loyalty, and the platform experience - [Mobile Wallet](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/): Grâce à Mobile Wallet d'SAP Emarsys, atteignez les clients mobiles où qu'ils soient avec des récompenses et des offres pertinentes sans utiliser d'app, éliminez la friction de l'identification en magasin et bouclez la boucle entre le digital et le magasin. - [Mobile Wallet](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/): Con Mobile Wallet de SAP Emarsys, alcance a los clientes móviles en cualquier lugar con recompensas y ofertas relevantes sin necesidad de una aplicación, elimine la resistencia de la identificación en establecimientos y cierre el círculo de la experiencia digital a la experiencia en la tienda. - [Mobile Wallet](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/): Mit SAP Emarsys Mobile Wallet erreichen Sie mobile Kund*innen überall mit relevanten Prämien und Angeboten, ohne dass dafür eine App erforderlich wäre. Beseitigen Sie außerdem Reibungsverluste, die bei der Identifizierung im Laden entstehen, und schließen Sie den Kreislauf zwischen „digital“ und „in-store“. - [Mobile Wallet](https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/): With SAP Emarsys Mobile Wallet, reach mobile customers anywhere with relevant rewards and offers without needing an app, remove the friction of in-store identification, and close the loop on the digital to in-store. - [Multichannel Marketing Platform](https://emarsystest.com/multichannel-marketing-platform/): Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers. - [Thanks for entering the Gibson sweepstakes at OMR 2023](https://emarsystest.com/de/archive-omr-2023/gibson-gewinnspiel-danke/): We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you... - [Thanks for entering the Gibson sweepstakes at Sapphire 2023](https://emarsystest.com/sapphire/sweepstakes-thank-you/): We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you... - [Terms and Conditions](https://emarsystest.com/sapphire/gibson-sweepstakes/terms-and-conditions/): - [In Person Events](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events-2/): Real marketing innovators, in real life. - [Thank You](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/thank-you/): #register-cta { background-image: url(https://emarsystest. com/app/uploads/2023/04/ema_PTTM_Festival_23_bg_cta_banner-1. jpg); min-height: 400px; background-size: 25%; background-position: 30% center; padding-top: 68px; padding-bottom: 68px; background-repeat: no-repeat; }... - [Sessions](https://emarsystest.com/de/archive-omr-2023/sessions/): Holen Sie sich Omnichannel-Expertenwissen bei der #OMR23! - [Thanks for registration](https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/thank-you/): Global brands. Creative executions. Data Wizardry. Innovative channels, and smart strategies and tactics that turn the dial on business outcomes.... - [Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/): Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes. - [In Person Events](https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/): Real marketing innovators, in real life. - [Power To The Marketer Festival 2023](https://emarsystest.com/power-to-the-marketer-festival-2023/): This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty. - [Power Up Your Retention & Customer Loyalty Strategy](https://emarsystest.com/power-up-your-retention-and-customer-loyalty-strategy/): Omnichannel-Marketing für bessere Beziehungen, mehr Kund*innenbindung und höhere Umsätze Bei Kund*innentreue geht es nicht nur um Punkte und Prämien – es... - [Power Up Your Retention & Customer Loyalty Strategy](https://emarsystest.com/power-up-your-retention-and-customer-loyalty-strategy/): Omnichannel Marketing for Better Relationships, Retention, and Revenue Customer loyalty isn’t just points and prizes — it’s about developing meaningful... - [SAP Emarsys Spring Release ’23](https://emarsystest.com/de/product-release-archive/): Wie handlungsfähige Marketer Omnichannel-Engagement erreichen können  Mehr Handlungsfähigkeit, mehr Flexibilität, besseres Marketing! Das neue Release ermöglicht es Ihnen, mehr personalisierte... - [HINWEIS ZUR DATENVERARBEITUNG FÜR DAS SAP Emarsys CAREER PORTAL](https://emarsystest.com/emarsys-privacy-statement-careers/): In diesem Hinweis („Hinweis“) finden Sie Informationen zu Verarbeitungsaktivitäten bestimmter personenbezogener Daten bei der Anmeldung am und der Verwendung des SAP... - [Emarsys-Datenschutzerklärung](https://emarsystest.com/privacy-policy/): Datum des Inkrafttretens: 01. 03. 2023 Emarsys-Datenschutzerklärung Der Schutz der Privatsphäre ist von entscheidender Bedeutung für die Zukunft der Geschäftswelt.  Wir haben diese Datenschutzerklärung erarbeitet, um unsere entschiedeneVerpflichtung zum Schutz der Daten und der Privatsphäre des Einzelnen unter Beweis zustellen. Sie beschreibt, wie wir Informationen handhaben, die direkt oder indirekt zurIdentifizierung von Einzelpersonen verwendet werden können (personenbezogene Daten). Worauf bezieht sich der Begriff „Emarsys“ in dieser Datenschutzerklärung? Diese Datenschutzerklärung gilt... - [Thank you for registering to the Shoptalk Networking Reception](https://emarsystest.com/thanks-for-registering-to-the-shoptalk-networking-reception/): Thank you for registering to the Shoptalk Networking Reception - [Teilnahmebedingungen](https://emarsystest.com/de/archive-omr-2023/gibson-gewinnspiel/teilnahmebedingungen/): - [SAP Emarsys Partners at Shoptalk 2023](https://emarsystest.com/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2023. - [Networking](https://emarsystest.com/networking/): Fresh ideas, innovative strategies and insightful opinions – jump-start 2023 by attending our exclusive CX networking events at trendy New York venues. - [Terms and Conditions](https://emarsystest.com/nrf-2023/gibson-guitars-raffle1/terms-and-conditions/): - [End of Year Message from SAP Emarsys CEO, Joanna Milliken](https://emarsystest.com/end-of-year-message-from-joanna-milliken-emarsys-ceo/): In this short video, SAP Emarsys CEO, Joanna Milliken, gives her thanks to all our customers and partners for making this such a special year at SAP Emarsys, and shares some of her personal highlights. - [Meet SAP Emarsys Partners at NRF 2023](https://emarsystest.com/nrf-2023/partners/): Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2023. - [Pressekontakte](https://emarsystest.com/communications-contacts/): Für allgemeine Presseanfragen, wenden Sie sich bitte an das untenstehende Team. - [Communications Contacts](https://emarsystest.com/communications-contacts/): For general press enquiries, please contact the team below. - [Emarsys Privacy Statement – Careers](https://emarsystest.com/emarsys-privacy-statement-careers/): DATA PROCESSING NOTICE FOR EMARSYS’ CAREER PORTAL This notice (“Notice”) will provide you with information on our data processing activities with... - [Privacy Policy](https://emarsystest.com/privacy-policy/): This Privacy Statement was updated on 24 November 2022.   Emarsys Privacy Statement Protecting the individual's privacy is crucial to the... - [Omnichannel Marketing](https://emarsystest.com/nrf-old/omnichannel-marketing/): Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2024. Learn how we empower marketers with Next Gen Customer Journeys. - [Agenda](https://emarsystest.com/nrf-2023/agenda/): Join us in the SAP booth theater #4323 to hear from SAP Emarsys customers and omnichannel marketing retail experts on automation, omnichannel marketing, customer loyalty, transformation and more. - [Mehr Power für Ihre Omnichannel Marketing-Strategie im Jahr 2023](https://emarsystest.com/omnichannel-marketing-platform/): Mit der Omnichannel-Marketing-Plattform von SAP Emarsys können Marketingverantwortliche in Echtzeit alle Aspekte einer Omnichannel-Marketingstrategie mühelos umsetzen. So funktioniert’s. - [Omnichannel Marketing Platform](https://emarsystest.com/omnichannel-marketing-platform/): SAP Emarsys real-time, omnichannel marketing platform lets marketers run all aspects of an omnichannel marketing strategy with ease. See how. - [Email Journey Automation](https://emarsystest.com/email-journey-automation/): The email marketing platform trusted by leading brands and innovative marketers across the globe See SAP Emarsys in Action Discover... - [<strong>Mehr Power für Ihre Omnichannel Marketing-Strategie im Jahr 2023</strong>](https://emarsystest.com/power-up-your-omnichannel-marketing-strategy/): Omnichannel ist kein „Nice-to-have“ – es trägt entscheidend zum Geschäftserfolg bei Marketer stehen heute unter einem unglaublichen Druck: Sie müssen nicht... - [Power Up Your Omnichannel Marketing Strategy in 2024](https://emarsystest.com/power-up-your-omnichannel-marketing-strategy/): Omnichannel isn’t “nice to have” — it’s business-critical Today’s marketers are facing incredible pressure, not only to meet the ever-changing... - [SAP Emarsys Product Demo Autumn 2022](https://emarsystest.com/emarsys-product-demo-autumn-2022/): See how SAP Emarsys brings power to marketers at Gibson Guitars . sub-heading { max-width: 1024px! important; font-size: 22px; font-weight:... - [SAP Emarsys Product Keynote 2022](https://emarsystest.com/emarsys-product-keynote-2022/): Get a front row seat to the latest SAP Emarsys products, features, and innovations. See how Gibson uses SAP Emarsys... - [Thanks for registration](https://emarsystest.com/power-to-the-marketer-festival/inperson/sydney/thank-you/): YOUR FRONT SEAT AWAITS We’re delighted you’ve decided to join your marketing peers in-person in ! ABOUT YOUR REGISTRATION We’ve... - [Careers](https://emarsystest.com/careers/): Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do. - [Paris](https://emarsystest.com/?page_id=112287): Inscrivez-vous au festival - en ligne et en présentiel Le festival Power to the Marketer est un événement hybride de... - [3 Reasons to Break Up With Salesforce Marketing Cloud](https://emarsystest.com/salesforce-marketing-cloud-comparison/): The customer engagement platform trusted by leading brands and innovative marketers across the globe What life is like with SAP... - [Customer Loyalty and Retention](https://emarsystest.com/customer-loyalty-and-retention/): Drive loyalty by engaging in real-time throughout the customer lifecycle Customers have come to expect seamless experiences at every interaction... - [Email Marketing Platform](https://emarsystest.com/email-marketing-platform/): Find out how our Email Marketing Platform drives engagement and conversion with AI segmentation and personalization. - [Boostez vos emails](https://emarsystest.com/power-up-your-email/): Découvrez les stratégies d'email marketing que les plus grandes marques utilisent pour engager davantage de clients, augmenter les conversions et stimuler la croissance et les revenus. - [Mehr Power für Ihre E-Mails](https://emarsystest.com/power-up-your-email/): Entdecken Sie die E-Mail-Marketing-Strategien, mit denen Top-Firmen mehr Kund*innen ansprechen, Conversions steigern und Umsätze sowie Wachstum ankurbeln. - [Póngale pilas a su correo electrónico](https://emarsystest.com/power-up-your-email/): Descubra las estrategias de marketing por correo electrónico que las principales marcas están utilizando para atraer a más clientes, aumentar las conversiones y promover el crecimiento y los ingresos. - [Power Up Your Email](https://emarsystest.com/power-up-your-email/): Discover the email marketing strategies top brands are using to engage more customers, increase conversions, and drive growth and revenue. - [Virtual Summit: Omnichannel Marketing Innovation](https://emarsystest.com/omnichannel-marketing-innovation-april-2022/): Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more. - [SAP Emarsys + SAP](https://emarsystest.com/emarsys-sap/): Saiba como a SAP Emarsys e a SAP se uniram para aprimorar soluções de marketing com dados integrados e análises avançadas para o crescimento do negócio. - [SAP Emarsys + SAP](https://emarsystest.com/emarsys-sap/): Découvrez comment SAP Emarsys et SAP unissent leurs forces pour améliorer les solutions marketing avec des données intégrées et des analyses avancées pour la croissance de l'entreprise. - [SAP Emarsys + SAP](https://emarsystest.com/emarsys-sap/): Explore cómo SAP Emarsys y SAP unen sus fuerzas para mejorar las soluciones de marketing con datos integrados y análisis avanzados para el crecimiento empresarial. - [SAP Emarsys und SAP](https://emarsystest.com/emarsys-sap/): Erfahren Sie, wie SAP Emarsys und SAP ihre Kräfte bündeln, um Marketinglösungen mit integrierten Daten und erweiterten Analysen bereitzustellen, mit denen Sie Wachstum für Ihr Unternehmen erzielen können. - [SAP Emarsys + SAP](https://emarsystest.com/emarsys-sap/): Explore how SAP Emarsys and SAP join forces to enhance marketing solutions with integrated data and advanced analytics for business growth. - [SAP Emarsys Support](https://emarsystest.com/why-emarsys/support/): Obtenga orientaciones de especialistas a cada paso del caminoEl equipo técnico de Emarsys ofrece soporte en 10 idiomas desde 13... - [SAP Emarsys Support](https://emarsystest.com/why-emarsys/support/): Fachkundige Unterstützung bei jedem einzelnen SchrittDas Technik-Team von Emarsys bietet Support mit einer nachgewiesenen Zufriedenheitsrate von 98 % - in... - [SAP Emarsys Support](https://emarsystest.com/why-emarsys/support/): Bénéficiez de conseils d'experts à chaque étapeL'équipe technique d'Emarsys offre une assistance dans 10 langues différentes à partir de 13... - [SAP Emarsys Support](https://emarsystest.com/why-emarsys/support/): Learn about SAP Emarsys' comprehensive support services, helping businesses optimize their marketing strategies for maximum impact. - [Connect In-Store and Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/instore/): Conecte os dados de marketing digital e na loja para fornecer personalização individualizada na loja com dados próprios unificados e automações de marketing com IA - [Connect In-Store and Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/instore/): Conecte los datos de marketing digital y en las tiendas para ofrecer una personalización 1:1 en los establecimientos con datos primarios unificados y automatizaciones de marketing con IA. - [Connect In-Store and Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/instore/): Verknüpfen Sie In-Store-Daten mit digitalen Marketingdaten, um eine 1:1-Personalisierung im Ladengeschäft mit einheitlichen First-Party-Daten und AI-gestützten Marketing-Automatisierungen zu ermöglichen. - [Connect In-Store and Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/instore/): Connectez vos données de marketing digital et physique pour proposer une personnalisation one-to-one en magasin grâce aux first party data unifiées et à des automatisations marketing optimisées par l’IA - [Connect In-Store and Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/instore/): Connect in-store and digital marketing data to deliver 1:1 personalization in-store with unified first-party data and AI-powered marketing automations. - [Marketing por SMS con IA](https://emarsystest.com/cross-channel-marketing-automation/sms/): Descubra cómo nuestro marketing por SMS con IA de SAP Emarsys conecta a los clientes online y offline con campañas por SMS y automatizaciones personalizadas y contextualmente relevantes. - [Automatisiertes SMS-Marketing](https://emarsystest.com/cross-channel-marketing-automation/sms/): Erfahren Sie, wie das AI-gestützte Marketing von SAP Emarsys Kund*innen online und offline mit personalisierten, kontextbezogenen SMS-Kampagnen und Automatisierungen anspricht. - [Marketing SMS optimisé par l’IA](https://emarsystest.com/cross-channel-marketing-automation/sms/): Découvrez comment le marketing SMS SAP Emarsys optimisé par l’IA communique avec vos clients en ligne et hors ligne par le biais de campagnes SMS et d’automatisations personnalisées et pertinentes. - [AI-powered SMS marketing](https://emarsystest.com/cross-channel-marketing-automation/sms/): Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations. - [Gestión del Ciclo de Vida del Cliente](https://emarsystest.com/customer-lifecycle-management-solution/): Descubra cómo la automatización de la administración del ciclo de vida del cliente de SAP Emarsys aumenta la captación, la frecuencia de compra, el valor medio por pedido y la fidelización interacción en todos los canales. - [Gestion du cycle de vie client](https://emarsystest.com/customer-lifecycle-management-solution/): Découvrez comment l’automatisation de la gestion du cycle de vie client SAP Emarsys améliore l’acquisition, la fréquence d’achat, le panier moyen et la rétention sur tous les canaux. - [Customer Lifecycle Management ](https://emarsystest.com/customer-lifecycle-management-solution/): Erfahren Sie, wie durch die Automatisierung des Customer Lifecycle Managements von SAP Emarsys die Akquise, die Kaufhäufigkeit, der durchschnittliche Bestellwert und die Kund*innenbindung auf allen Kanälen gesteigert werden. - [Estrategias y tácticas](https://emarsystest.com/strategies-tactics/): Aproveche las mejores automatizaciones de campañas de marketing omnicanal de la marca más innovadora del mundo. ¡Las estrategias y tácticas de SAP Emarsys son preconfiguradas, personalizables y están listas para su implementación! - [Stratégies et tactiques](https://emarsystest.com/strategies-tactics/): Utilisez les meilleures automatisations de campagnes marketing omnicanales du secteur, créées par la marque la plus innovante au monde. Les stratégies et tactiques SAP Emarsys sont préconçues, personnalisables et prêtes à lancer ! - [Strategien und Taktiken](https://emarsystest.com/strategies-tactics/): Setzen Sie auf die branchenführenden Automatisierungen für Omnichannel-Marketingkampagnen der innovativsten Marke der Welt. Die Strategien und Taktiken von SAP Emarsys sind vorgefertigt, anpassbar und sofort einsatzbereit! - [Estratégias e táticas](https://emarsystest.com/strategies-tactics/): Aproveite as melhores automações para campanhas de marketing omnicanal da marca mais inovadora do mundo. As estratégias e táticas da SAP Emarsys são predefinidas, personalizáveis e prontas para o lançamento! - [Strategies & tactics](https://emarsystest.com/strategies-tactics/): Leverage best-in-class omnichannel marketing campaign automations from the world's most innovative brand. SAP Emarsys strategies and tactics are pre-built, customizable and ready for launch! - [Customer Lifecycle Management Solution](https://emarsystest.com/customer-lifecycle-management-solution/): Learn how SAP Emarsys customer lifecycle management solution increases acquisition, purchase frequency, average order value, and retention across all channels. - [Capa de Datos Integrados](https://emarsystest.com/integrated-data-platform/): La capa de datos integrados de SAP Emarsys facilita la conexión de los datos de ventas, productos y clientes, lo que permite a los expertos en marketing segmentar y accionar campañas en todos los canales. - [Integrated Data Layer](https://emarsystest.com/integrated-data-platform/): Der Integrated Data Layer von SAP Emarsys vereinfacht die Verknüpfung von Vertriebs-, Produkt- und Kund*innendaten und gibt Marketern die Möglichkeit, kanalübergreifend nach Zielgruppen segmentierte Kampagnen umzusetzen. - [Couche de données intégrée](https://emarsystest.com/integrated-data-platform/): La couche de données intégrée de SAP Emarsys facilite le lien entre les données sur les ventes, les produits et les clients en permettant aux marketeurs de segmenter et d’activer des campagnes sur tous les canaux - [Integrated Data Layer](https://emarsystest.com/integrated-data-platform/): SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel. - [unPredictions](https://emarsystest.com/unpredictions/): Découvrez les stratégies des meilleurs marketeurs pour offrir des expériences clients personnalisées qui génèrent de l'engagement client en 2022. - [unPredictions](https://emarsystest.com/unpredictions/): Erfahren Sie mehr darüber, mit welchen Strategien die besten Marketer im Jahr 2022 personalisierte Customer Experiences bereitstellen und das Kund*innenengagement fördern. - [unPredictions: Commerce Marketing Priorities](https://emarsystest.com/unpredictions/): Discover top marketers’ strategies for delivering personalized customer experiences to drive customer engagement in 2022. - [POWER TO THE MARKETER](https://emarsystest.com/power-to-the-marketer/): SAP Emarsys donne du pouvoir aux marketeurs en leur permettant de créer, lancer et développer rapidement des campagnes personnalisées sur tous les canaux. Lire plus. - [Power to the Marketer](https://emarsystest.com/power-to-the-marketer/): SAP Emarsys sorgt für mehr Handlungsfähigkeit bei Marketern - mit skalierbaren und personalisierten Kampagnen auf allen Kanälen. Mehr erfahren. - [Power to the Marketer](https://emarsystest.com/power-to-the-marketer/): SAP Emarsys brings power to the marketer by allowing them to quickly build, launch, and scale personalized campaigns across every channel. Learn more. - [Virtual Summit: Omnichannel Marketing Innovation](https://emarsystest.com/omnichannel-marketing-innovation-event/): Virtual Summit Omnichannel Marketing Innovation Available On Demand2 Hours 40 Minutes Watch Now The time to deliver anomnichannel experience is... - [Omnichannel Marketing Innovation Masterclass](https://emarsystest.com/omnichannel-marketing-innovation-masterclass/): OmnichannelMarketing Innovation Watch it now The time to deliveromnichannel experience is now We know that customers expect seamless online and... - [Retail Revival - Thank You Page (After submission)](https://emarsystest.com/retail-revival-thank-you/): T h a n k s f o r r e g i s t e r i n g... - [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/3-minute-demo/): Veja a plataforma de marketing omnichannel da SAP Emarsys em ação com esta demonstração de 3 minutos e veja como a SAP Emarsys entrega campanhas individualizadas e personalizadas em grande escala. - [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/cn/3-minute-demo/): 观看SAP Emarsys全渠道营销平台的 3 分钟演示，了解 SAP Emarsys 如何大规模开展一对一个性化营销活动 - [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/3-minute-demo/): Mire la plataforma de marketing omnicanal de SAP Emarsys en acción con esta demostración de tres minutos y descubra cómo SAP Emarsys ofrece campañas personalizadas e individualizadas a escala - [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/3-minute-demo/): See the SAP Emarsys omnichannel marketing platform in action with this three minute demo and learn how SAP Emarsys delivers 1:1 personalized campaigns at scale - [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/3-minute-demo/): Visionnez cette démo de trois minutes pour voir la plateforme de marketing omnicanal SAP Emarsys en action et découvrez comment SAP Emarsys permet de réaliser des campagnes personnalisées one-to-one à grande échelle - [Watch It Now: SAP Emarsys 3 Minute Demo](https://emarsystest.com/3-minute-demo/): See the SAP Emarsys omnichannel marketing platform in action with this three minute demo and learn how SAP Emarsys delivers 1:1 personalized campaigns at scale - [wistia test](https://emarsystest.com/wistia-test/): - [Personalization Engine](https://emarsystest.com/personalization-engine/): The SAP Emarsys personalization engine uses AI-powered segmentation to power omnichannel campaigns that improve engagement, conversions, and loyalty. - [Motor de personalización](https://emarsystest.com/personalization-engine/): El motor de personalización de SAP Emarsys usa la segmentación con tecnología de IA para impulsar campañas omnicanal que mejoran la captación, las conversiones y la fidelización de clientes. - [Personalization Engine](https://emarsystest.com/personalization-engine/): Die Personalization Engine von SAP Emarsys nutzt AI-gestützte Segmentierung für Omnichannel-Kampagnen, die für mehr Engagement, Konversionen und Loyalität sorgen. - [Moteur de personnalisation](https://emarsystest.com/personalization-engine/): Découvrez comment nos capacités d'automatisation du marketing omnicanal en temps réel permettent aux spécialistes du marketing de gérer facilement tous les aspects d'une stratégie de marketing omnicanal. Découvrez comment ! - [Engajamento dos clientes móveis](https://emarsystest.com/cross-channel-marketing-automation/mobile/): Nossa solução de engajamento dos clientes móveis permite uma experiência personalizada 1:1 sem igual. Aprimore seu canal de marketing móvel com a SAP Emarsys. - [Interacción Móvil con el Cliente](https://emarsystest.com/cross-channel-marketing-automation/mobile/): Nuestra solución móvil de interacción con el cliente permite una experiencia personalizada 1:1 sin precedentes. Mejore su canal de marketing móvil con SAP Emarsys. - [Engagement client mobile](https://emarsystest.com/cross-channel-marketing-automation/mobile/): Notre solution d’engagement client mobile autorise une expérience personnalisée one-to-one sans égale Renforcez votre canal de marketing mobile avec SAP Emarsys. - [Mobile Customer Engagement und Marketing Automation](https://emarsystest.com/cross-channel-marketing-automation/mobile/): Unsere Mobile Customer Engagement-Lösung ermöglicht ein unvergleichliches, 1:1-personalisiertes Erlebnis. Optimieren Sie Ihren Mobile Marketing-Kanal mit SAP Emarsys. - [Mobile app engagement](https://emarsystest.com/cross-channel-marketing-automation/mobile/): Our mobile customer engagement solution allows for an unparalleled, 1:1 personalized experience. Enhance your mobile marketing channel with SAP Emarsys. - [Marketing Automation für Callcenter und Kontaktzentren](https://emarsystest.com/cross-channel-marketing-automation/call-centre/): Nutzen Sie 1:1-Personalisierung für Interaktionen im Kontaktzentrum und steigern Sie so den Customer Lifetime Value. Fördern Sie Käufe, verringern Sie die Abwanderung und erhöhen Sie die Kund*innenzufriedenheit. - [Centre d’appel](https://emarsystest.com/cross-channel-marketing-automation/call-centre/): Transformez les interactions de votre centre d’appel grâce à la personnalisation one-to-one de la valeur vie client. Générez des achats, réduisez les désabonnements et renforcez la satisfaction client. - [Automatización del marketing para call centers y centros de contacto](https://emarsystest.com/cross-channel-marketing-automation/call-centre/): Personalice las interacciones del centro de contacto con la personalización 1:1 para aumentar el valor total del cliente. Promueva las compras, reduzca las deserciones y aumente la satisfacción de los clientes. - [Personalize contact center interactions](https://emarsystest.com/cross-channel-marketing-automation/call-centre/): Personalize contact center interactions with 1:1 personalization for customer lifetime value. Drive purchases, reduce churn, and increase customer satisfaction. - [Retail Renessaince](https://emarsystest.com/retail-renessaince/): Don't publish this post yet, please! ! ! ! ! ! ! Ok, just testing it. Pass: SAP Emarsys46825- - [SAP Emarsys-Countdown zum Black Friday 2020](https://emarsystest.com/de/blackfriday/): Werfen Sie einen Blick auf unseren Countdown zum Black Friday, inkl. der verbleibenden Stunden, Minuten und Sekunden und entdecken Sie informative Händlertipps, Blogs und Erfolgsgeschichten rund um diesen Tag. - [E-Commerce Strategies](https://emarsystest.com/es/e-commerce-strategies/): Learn how SAP Emarsys customer engagement platform demonstrates marketing value with proven strategies for e-commerce marketers, built from analyzing 2000+ brands. - [E-Commerce Strategies](https://emarsystest.com/de/e-commerce-strategies/): Learn how SAP Emarsys customer engagement platform demonstrates marketing value with proven strategies for e-commerce marketers, built from analyzing 2000+ brands. - [Request pricing](https://emarsystest.com/request-pricing/): Vea lo que Emarsys puede hacer por usted Descubra cómo Emarsys hace uso de la Inteligencia Artificial para proporcionarle una... - [Request pricing](https://emarsystest.com/request-pricing/): Sehen Sie sich an, was Emarsys für Sie tun kann Erfahren Sie mehr darüber, wie Emarsys Artificial Intelligence nutzt und... - [Request pricing](https://emarsystest.com/request-pricing/): Accélérez vos résultats business avec Emarsys Emarsys aide les Marketeurs du digital et les dirigeants d’entreprise avec la seule plateforme... - [Request pricing](https://emarsystest.com/request-pricing/): - [POLÍTICA DE PROTECCIÓN DE DATOS](https://emarsystest.com/es/politica-de-proteccion-de-datos/): Política de PrivacidadRastreo y uso de la información Hasta los límites permitidos por la legislación aplicable, SAP Emarsys eMarketing Systems... - [Request a demo](https://emarsystest.com/demo/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Solicitar una demo](https://emarsystest.com/demo/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Demo anfordern](https://emarsystest.com/demo/): SAP Emarsys liefert die Omnichannel Customer Engagement-Plattform für digitale Marketingteams und macht so bessere Geschäftsergebnisse möglich. - [Demandez votre démo](https://emarsystest.com/demo/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Request a demo](https://emarsystest.com/demo/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [politica-anti-spam](https://emarsystest.com/politica-anti-spam/): SAP Emarsys es consciente de su responsabilidad para con los destinatarios de cada mensaje, por lo que ha implementado un... - [Conector SAP Emarsys para Magento](https://emarsystest.com/es/conector-emarsys-para-magento/): SAP Emarsys es la única plataforma de fidelización omnicanal de clientes en la que confían los minoristas mundiales que usan Magento. Conozca los motivos - [Datenschutzrichtlinie](https://emarsystest.com/de/datenschutzrichtlinie/): Emarsys DatenschutzrichtlinieInformationserfassung und -verwendung Auf dieser Webseite erfasst und sammelt die Emarsys eMarketing Systems GmbH (im Folgenden kurz „Emarsys“ oder... - [Anti-Spam-Richtlinie](https://emarsystest.com/de/anti-spam-richtlinie/): Die SAP Emarsys eMarketing Systems GmbH stellt Software und Infrastruktur zum Versenden von einverständnisbasierten elektronischen Nachrichten bereit. SAP Emarsys ist... - [Política Anti-spam](https://emarsystest.com/anti-spam-policy/): SAP Emarsys es consciente de su responsabilidad para con los destinatarios de cada mensaje, por lo que ha implementado un... - [Anti-Spam-Richtlinie](https://emarsystest.com/anti-spam-policy/): Die SAP Emarsys eMarketing Systems GmbH stellt Software und Infrastruktur zum Versenden von einverständnisbasierten elektronischen Nachrichten bereit. SAP Emarsys ist... - [Politique Anti-Spam](https://emarsystest.com/anti-spam-policy/): SAP Emarsys est conscient de sa responsabilité envers les destinataires recevant de tels messages et a mis en œuvre une... - [Anti-Spam Policy](https://emarsystest.com/anti-spam-policy/): SAP Emarsys eMarketing Systems GmbH provides software and infrastructure to its clients to deliver permission-based electronic messages to their recipients... - [Política de proección de datos](https://emarsystest.com/es/privacy-policy/): Política de PrivacidadRastreo y uso de la información Hasta los límites permitidos por la legislación aplicable, SAP Emarsys eMarketing Systems... - [Politique de confidentialité](https://emarsystest.com/fr/privacy-policy/): Politique de confidentialité Emarsys Information sur le tracking Dans les limites des lois en vigueur, Emarsys eMarketing Systems GmbH (ci-après... - [AVISO LEGAL](https://emarsystest.com/legal-notice/): Emarsys North America Inc 10 W Market St. , Suite 1350Indianapolis, IN 46204Estados Unidos Teléfono: +1 844-693-6277Fax: +1 317-663-1117Email: us@emarsystest. comWeb: emarsystest. comNúmero de... - [IMPRESSUM](https://emarsystest.com/legal-notice/): Emarsys Interactive Services GmbH Willi-Schwabe-Straße 112489 BerlinDeutschland Telefon: +49 (0) 89 5404647-0Fax: +49 (0) 89 921 85 220Email: berlin@emarsystest. comWeb: emarsystest. com Handelsregister: HRB... - [MENTIONS LÉGALES](https://emarsystest.com/legal-notice/): Emarsys SAS 35 Rue d'Alsace92300 Levallois-PerretParis, France Téléphone: +33(0) 1 77 68 02 22Email: france@emarsystest. comWeb: emarsystest. comNumero d’inscription entreprise: 530 844 232Numéro... - [LEGAL NOTICE](https://emarsystest.com/legal-notice/): Emarsys North America Inc 10 W Market St. , Suite 1350Indianapolis, IN 46204United States Phone: +1 630 395 2944Fax: +1 317-663-1117Email: us@emarsystest. comWeb: emarsystest.... - [Fale conosco](https://emarsystest.com/contact-us/): A SAP Emarsys capacita os líderes de marketing digital e proprietários de negócios com a única plataforma de engajamento de clientes omnichannel criada para acelerar os resultados comerciais. - [联系我们](https://emarsystest.com/contact-us/): SAP Emarsys 提供独特的全渠道客户互动平台，赋能数字营销领导者和企业主加速实现业务成果。 - [Contacte con nosotros](https://emarsystest.com/contact-us/): Descubra cómo SAP Emarsys hace uso de la Inteligencia Artificial para proporcionarle una experiencia de marketing con verdaderas soluciones de un clic. - [Kontaktieren Sie uns](https://emarsystest.com/contact-us/): Erfahren Sie mehr darüber, wie SAP Emarsys Artificial Intelligence nutzt und Ihnen so eine One-Click Solution Marketingerfahrung bieten kann. - [Contactez-nous](https://emarsystest.com/contact-us/): Découvrez comment SAP Emarsys tire parti de l’Intelligence Artificielle (IA) pour vous offrir une véritable expérience marketing en un clic. - [Contact Us](https://emarsystest.com/contact-us/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [About Us](https://emarsystest.com/about-emarsys/): Saiba mais sobre a SAP Emarsys, a única plataforma de engajamento de clientes omnichannel criada para acelerar os resultados comerciais. - [About Us](https://emarsystest.com/about-emarsys/): Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - [About Us](https://emarsystest.com/about-emarsys/): Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - [About Us](https://emarsystest.com/about-emarsys/): Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - [About Us](https://emarsystest.com/about-emarsys/): Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - [Automação de mala direta](https://emarsystest.com/cross-channel-marketing-automation/direct-mail/): Aprenda como a mala direta pode ser incorporada a campanhas para criar e automatizar envios recorrentes, integrando estratégias existentes entre canais. - [Automatización del correo directo](https://emarsystest.com/cross-channel-marketing-automation/direct-mail/): Descubra cómo el correo directo puede incorporarse a las campañas para crear y automatizar envíos recurrentes, integrándose con las estrategias multicanal existentes. - [Automatisation du marketing par publipostage](https://emarsystest.com/cross-channel-marketing-automation/direct-mail/): Découvrez comment intégrer le publipostage à vos campagnes pour créer et automatiser des envois récurrents qui s’inscrivent parfaitement dans vos stratégies cross-canales existantes. - [Direct Mail Automation](https://emarsystest.com/cross-channel-marketing-automation/direct-mail/): Erfahren Sie, wie sich Werbebriefe in Kampagnen einbinden lassen, um wiederkehrende Postsendungen zu erstellen und zu automatisieren. Entdecken Sie außerdem, wie sich diese in bestehende Cross-Channel-Strategien integrieren lassen. - [Use Direct Mail with Digital Marketing](https://emarsystest.com/cross-channel-marketing-automation/direct-mail/): Learn how direct mail can be incorporated within campaigns to create and automate recurring send-outs, integrating with existing cross-channel strategies. - [Personalize Web with AI-Powered Insights](https://emarsystest.com/cross-channel-marketing-automation/web/): Nossa solução de personalização de sites promove melhor engajamento e experiências do cliente usando dados e comportamentos em tempo real que geram resultados comerciais. - [Personalice su sitio Web con perspectivas generadas por IA](https://emarsystest.com/cross-channel-marketing-automation/web/): Nuestra solución de personalización de sitios web mejora la interacción y la experiencia de los clientes mediante el uso de datos y comportamientos en tiempo real, que promueven los resultados empresariales. - [Personnalisation du site web](https://emarsystest.com/cross-channel-marketing-automation/web/): Notre solution IA de marketing email vous permet de créer, d’automatiser et de personnaliser un contenu d’email engageant et dynamique pour vos audiences. Vous voulez en savoir plus ? - [Web Content-Personalisierung mit AI-gestützten Insights erzielen ](https://emarsystest.com/cross-channel-marketing-automation/web/): Unsere Lösung zur Website-Personalisierung sorgt für mehr Interaktion und ein optimiertes Kund*innenerlebnis, da sie Daten und Verhaltensweisen in Echtzeit nutzt, die zu besseren Geschäftsergebnissen führen. - [Personalize Web with AI-Powered Insights](https://emarsystest.com/cross-channel-marketing-automation/web/): Our website personalization solution drives better engagement and customer experiences by using real-time data and behavior that drives business outcomes. - [Anúncios digitais com IA](https://emarsystest.com/cross-channel-marketing-automation/ads/): As publicidades com base em dados da SAP Emarsys permitem que os profissionais de marketing atraiam clientes com alto engajamento em redes sociais, aumento de retenção, alcance e ROI. Saiba mais. - [Anuncios Digitales con IA](https://emarsystest.com/cross-channel-marketing-automation/ads/): La publicidad basada en datos de SAP Emarsys permite a los profesionales del marketing llegar a los clientes con una interacción hiperdirigida en las redes sociales, promoviendo la retención, el alcance y el retorno de la inversión. Más información. - [Publicité digitale optimisée par l’IA](https://emarsystest.com/cross-channel-marketing-automation/ads/): La plateforme publicitaire basée sur les données de SAP Emarsys permet aux marketeurs d’atteindre les clients grâce à des interactions hyper-ciblées sur les réseaux sociaux, afin d’améliorer la rétention, la portée et le ROI. Vous voulez en savoir plus ? - [AI-gestützte Digital Ads](https://emarsystest.com/cross-channel-marketing-automation/ads/): SAP Emarsys versetzt Marketer mit datengesteuerter Werbung in die Lage, Kund*innen mit zielgerichteten Social-Media-Interaktionen anzusprechen und so die Kund*innenbindung, die Reichweite und den ROI zu steigern. Hier erfahren Sie mehr dazu. - [Engage contacts with digital advertising](https://emarsystest.com/cross-channel-marketing-automation/ads/): SAP Emarsys data-driven advertising allows marketers to reach customers with hyper-targeted social media engagement, boosting retention, reach, and ROI. Learn more. - [Clientes seleccionados](https://emarsystest.com/why-emarsys/selected-clients/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Ausgewählte Kunden](https://emarsystest.com/why-emarsys/selected-clients/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Clients sélectionnés](https://emarsystest.com/why-emarsys/selected-clients/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Selected Clients](https://emarsystest.com/why-emarsys/selected-clients/): SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - [Email](https://emarsystest.com/cross-channel-marketing-automation/email/): 我们的 AI 电子邮件营销解决方案可帮助您为受众创建、自动化和个性化动态且富有吸引力的电子邮件内容。了解更多。 - [Marketing por e-mail com IA](https://emarsystest.com/cross-channel-marketing-automation/email/): Nossa solução de marketing por e-mail com IA permite que você crie, automatize e personalize conteúdo de e-mail dinâmico e envolvente para seu público. Saiba mais. - [Marketing por Email Activado por IA](https://emarsystest.com/cross-channel-marketing-automation/email/): Nuestra solución de marketing de correo electrónico con IA le permite crear, automatizar y personalizar contenido dinámico y atractivo para su público. Más información. - [AI-gestützte E-Mail-Marketing-Lösung](https://emarsystest.com/cross-channel-marketing-automation/email/): Mit unserer AI-gestützten E-Mail-Marketing-Lösung sind Sie in der Lage, dynamische, ansprechende E-Mail-Inhalte für Ihre Zielgruppen zu erstellen, zu automatisieren und zu personalisieren. Mehr dazu. - [Marketing Email basé sur l'IA](https://emarsystest.com/cross-channel-marketing-automation/email/): Notre solution IA de marketing email vous permet de créer, d’automatiser et de personnaliser un contenu d’email engageant et dynamique pour vos audiences. Vous voulez en savoir plus ? - [Email](https://emarsystest.com/cross-channel-marketing-automation/email/): Our AI email marketing solution lets you create, automate, and personalize dynamic, engaging email content for your audiences. Learn more. - [Relatórios e análises](https://emarsystest.com/reporting/): Entenda e segmente como nunca com as campanhas de marketing e as análises de engajamento de clientes da SAP Emarsys. Acesse melhores relatórios de campanhas com insights práticos. - [Informes y Análisis](https://emarsystest.com/reporting/): Comprenda y diríjase a su público objetivo como nunca antes con los análisis de campañas de marketing e interacción con el cliente de SAP Emarsys. Acceda a informes de campaña elaborados con información práctica. - [Reporting und Analytics](https://emarsystest.com/reporting/): Mit den Marketingkampagnen- und Customer Engagement-Analysen von SAP Emarsys können Sie Ihre Kundschaft besser denn je verstehen und ansprechen. Erhalten Sie Zugriff auf ein besseres Kampagnen-Reporting, das Ihnen wichtige, in der Praxis verwertbare Insights liefert. - [Reporting et analyses](https://emarsystest.com/reporting/): Comprendre et cibler comme jamais auparavant avec les campagnes marketing et l'analyse de l'engagement client SAP Emarsys. Accédez à de meilleurs rapports de campagne avec des informations exploitables. - [Intelligence & Analytics](https://emarsystest.com/reporting/): Understand and target like never before with SAP Emarsys marketing campaign and customer engagement analytics. Access better campaign reporting with actionable insights. - [Destacados de Loyalty](https://emarsystest.com/es/programas-de-lealtad-integrados/): Los expertos en marketing obtienen información procesable que es necesaria para crear ofertas personalizadas para aumentar los ingresos. Aprenda más. - [Loyalty-Highlights](https://emarsystest.com/de/integrierte-treueprogramme/): Damit erhalten Marketer unmittelbar verwertbare Informationen, auf deren Basis sie personalisierte Angebote erstellen und so ihre Umsätze nachhaltig steigern können. Mehr erfahren. - [Points forts de la fidélité](https://emarsystest.com/fr/programmes-de-fidelite-integres/): Les marketeurs y gagnent les informations exploitables dont ils ont besoin pour créer des offres personnalisées capables d'augmenter le revenu. En savoir plus. - [Omnichannel Customer Engagement-Plattform](https://emarsystest.com/): Erfahren Sie, wie Sie mit der Customer Engagement-Plattform von SAP Emarsys kanalübergreifende personalisierte Kampagnen erstellen, starten und skalieren und so bessere Geschäftsergebnisse erzielen können. - [SAP Emarsys Professional Services](https://emarsystest.com/why-emarsys/services/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [SAP Emarsys Professional Services](https://emarsystest.com/why-emarsys/services/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [SAP Emarsys Professional Services](https://emarsystest.com/why-emarsys/services/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [SAP Emarsys Professional Services](https://emarsystest.com/why-emarsys/services/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [On-Demand Production](https://emarsystest.com/why-emarsys/services/on-demand-production/): Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - [On-Demand Production](https://emarsystest.com/why-emarsys/services/on-demand-production/): Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - [On-Demand Production](https://emarsystest.com/why-emarsys/services/on-demand-production/): Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - [On-Demand Production](https://emarsystest.com/why-emarsys/services/on-demand-production/): Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - [Onboarding & Enablement](https://emarsystest.com/why-emarsys/services/onboarding-enablement/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [Onboarding & Enablement](https://emarsystest.com/why-emarsys/services/onboarding-enablement/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [Onboarding & Enablement](https://emarsystest.com/why-emarsys/services/onboarding-enablement/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [Onboarding & Enablement](https://emarsystest.com/why-emarsys/services/onboarding-enablement/): Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - [Strategic Marketing Guidance](https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/): Explore how SAP Emarsys' strategic specialists help realize the potential of marketing resources. Available on a project basis or as long-term strategic partners. - [Strategic Marketing Guidance](https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/): Entdecken Sie, wie die Strategic Specialists von SAP Emarsys Ihnen dabei helfen, das volle Potenzial Ihrer Marketing Ressourcen auszuschöpfen. Erhältlich als projektbezogener Service oder als Langzeitleistung. - [Strategic Marketing Guidance](https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/): Découvrez comment les spécialistes stratégiques de SAP Emarsys aident à réaliser le potentiel des ressources marketing. Disponible sur la base d’un projet ou en tant que partenaires stratégiques à long terme. - [Strategic Marketing Guidance](https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/): Explore how SAP Emarsys' strategic specialists help realize the potential of marketing resources. Available on a project basis or as long-term strategic partners. - [Technical Support & Training](https://emarsystest.com/why-emarsys/services/technical-support-training/): Support in 10 different languages across 14 locations with a proven 98% satisfaction rate. Complemented by training experts to build marketing platform skills. - [Technical Support & Training](https://emarsystest.com/why-emarsys/services/technical-support-training/): Kunden Support in 10 verschiedenen Sprachen und an 14 verschiedenen Standorten, mit einer Zufriedenheitsgarantie von 98%. Unterstützt durch unsere Trainingsexperten, die Ihre Marketing Plattform-Fähigkeiten aktiv verbessern. - [Technical Support & Training](https://emarsystest.com/why-emarsys/services/technical-support-training/): Support en 10 langues différentes à travers 14 pays avec un taux de satisfaction de 98 %. Complété par la formation d’experts pour renforcer les compétences sur la plateforme marketing. - [Technical Support & Training](https://emarsystest.com/why-emarsys/services/technical-support-training/): Support in 10 different languages across 14 locations with a proven 98% satisfaction rate. Complemented by training experts to build marketing platform skills. - [Por que a SAP Emarsys](https://emarsystest.com/why-emarsys/): A SAP Emarsys é a principal plataforma de engajamento de clientes omnichannel, criada para fornecer os melhores resultados comerciais imediatos. Por que você deve escolher a SAP Emarsys? Nós estamos mudando o mundo do marketing. - [Pourquoi SAP Emarsys ](https://emarsystest.com/why-emarsys/): SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - [Warum SAP Emarsys?](https://emarsystest.com/why-emarsys/): SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - [Por qué SAP Emarsys](https://emarsystest.com/why-emarsys/): SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - [Why SAP Emarsys](https://emarsystest.com/why-emarsys/): SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - [Ejecución a través de todos los canales](https://emarsystest.com/cross-channel-marketing-automation/): Descubra cómo los recursos de marketing de SAP Emarsys en todos los canales promueve la interacción de los clientes en los canales en los que se encuentren y con la tecnología que están usando. - [Exécution multicanale](https://emarsystest.com/cross-channel-marketing-automation/): Découvrez comment les capacités marketing multicanales de SAP Emarsys déploient l’engagement client sur tous les canaux, peu importe où se trouvent les clients et la technologie qu’ils utilisent. - [Kanalübergreifende Marketing-Ausführung](https://emarsystest.com/cross-channel-marketing-automation/): Erfahren Sie, wie Sie mit der Omnichannel-Marketinglösung von SAP Emarsys Kund*innen unabhängig von ihrem Standort kanalübergreifend mit der von ihnen bevorzugten Technologie ansprechen können. - [Cross-Channel Marketing Automation](https://emarsystest.com/cross-channel-marketing-automation/): Learn how SAP Emarsys cross-channel marketing capabilities execute customer engagement across channels wherever customers are and with the technology they use. - [Marketing Automation](https://emarsystest.com/omnichannel-marketing-automation-platform/): 了解我们的实时全渠道营销自动化功能如何帮助营销人员轻松管理和执行全渠道营销策略。 - [Automação de Marketing](https://emarsystest.com/omnichannel-marketing-automation-platform/): Descubra como os nossos recursos de automação de marketing omnicanal em tempo real permitem que os profissionais de marketing executem com facilidade todos os aspectos de uma estratégia de marketing. Veja como. - [Automatización del marketing](https://emarsystest.com/omnichannel-marketing-automation-platform/): La plataforma de marketing omnicanal en tiempo real de SAP Emarsys permite a los profesionales de marketing gestionar con facilidad todos los aspectos de una estrategia de marketing omnicanal. Vea cómo. - [Plateforme dédiée à l'automatisation marketing en temps réel](https://emarsystest.com/omnichannel-marketing-automation-platform/): Découvrez comment nos capacités d'automatisation du marketing omnicanal en temps réel permettent aux spécialistes du marketing de gérer facilement tous les aspects d'une stratégie de marketing omnicanal. Découvrez comment !  - [Marketing Automation ](https://emarsystest.com/omnichannel-marketing-automation-platform/): Entdecken Sie, wie unsere Möglichkeiten für Omnichannel Marketing Automation in Echtzeit Marketingverantwortliche dazu befähigt, alle Aspekte einer Omnichannel-Marketingstrategie mühelos umzusetzen. So funktioniert’s.  - [Marketing Automation](https://emarsystest.com/omnichannel-marketing-automation-platform/): Find out how our real-time, omnichannel marketing automation capabilities let marketers run all aspects of an omnichannel marketing strategy with ease. - [Our Customer Engagement Platform](https://emarsystest.com/customer-engagement-platform/): 我们的全渠道客户互动平台，赋能中国出海企业以更低的成本，更高效地转化客户，同时改善客户体验。 - [Nuestra Plataforma de Interacción con los Clientes](https://emarsystest.com/customer-engagement-platform/): Convierta a más compradores, con más frecuencia y a un costo menor, mejorando la experiencia del cliente con nuestra plataforma omnicanal de integración de clientes para profesionales de marketing de minoristas y comercio electrónico. - [Unsere Customer Engagement-Plattform](https://emarsystest.com/customer-engagement-platform/): Sorgen Sie für mehr Konversionen und gewinnen Sie mit unserer Omnichannel Customer Engagement-Plattform für Retail- und E-Commerce-Marketer mehr loyale Kund*innen - und das zu geringeren Kosten und mit einem verbesserten Kund*innenerlebnis. - [Notre plateforme d'engagement client](https://emarsystest.com/customer-engagement-platform/): Convertissez plus d'acheteurs, plus souvent, à moindre coût, tout en améliorant l'expérience client grâce à notre plateforme d'engagement client omnicanal pour les spécialistes du retail et de l'e-commerce. - [Our Customer Engagement Platform](https://emarsystest.com/customer-engagement-platform/): Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers. - [Blog](https://emarsystest.com/learn/blog/): - [Blog](https://emarsystest.com/learn/blog/): - [Blog](https://emarsystest.com/learn/blog/): - [Blog](https://emarsystest.com/learn/blog/): - [Learn](https://emarsystest.com/learn/): - [S'informer](https://emarsystest.com/learn/): - [Überblick](https://emarsystest.com/learn/): - [Learn](https://emarsystest.com/learn/): - [Plataforma de engajamento de clientes omnichannel](https://emarsystest.com/): A plataforma de engajamento de clientes da SAP Emarsys permite aos profissionais de marketing criar, lançar e escalar campanhas personalizadas com IA que geram resultados comerciais. - [Omnichannel Customer Engagement Platform](https://emarsystest.com/): SAP Emarsys 是领先的营销软件提供商，帮助营销人员和消费者之间实现真正的一对一互动。 - [Omnichannel Customer Engagement Platform](https://emarsystest.com/): Découvrez comment la plateforme d'engagement client SAP Emarsys permet aux marketeurs de créer, de lancer et de diffuser des campagnes multicanales personnalisées à grande échelle qui génèrent des résultats business - [Plataforma omnicanal de captación de clientes](https://emarsystest.com/): La plataforma de integración de clientes de SAP Emarsys permite a los profesionales de marketing crear, lanzar y escalar campañas personalizadas con IA que producen resultados para sus negocios. - [Omnichannel Customer Engagement Platform](https://emarsystest.com/): SAP Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers. - [Marketing com IA](https://emarsystest.com/ai-marketing/): Saiba como os recursos de marketing com IA da SAP Emarsys permitem que você entregue automação de marketing com IA inovadora entre todos os canais em tempo real. - [Marketing con IA](https://emarsystest.com/ai-marketing/): Descubra cómo los recursos de marketing con IA de SAP Emarsys ofrecen una innovadora automatización del marketing en todos los canales en tiempo real. - [AI-Marketing](https://emarsystest.com/ai-marketing/): Erfahren Sie, wie Sie mit den Möglichkeiten für AI-Marketing von SAP Emarsys innovative AI-Marketing-Automatisierung über alle Kanäle in Echtzeit realisieren können. - [Marketing IA](https://emarsystest.com/ai-marketing/): Découvrez comment les capacités de marketing IA d'SAP Emarsys vous permettent d'offrir une automatisation du marketing IA innovante sur tous les canaux en temps réel. - [Artificial Intelligence (AI) Marketing Platform](https://emarsystest.com/ai-marketing/): Find out how SAP Emarsys’ AI Marketing capabilities allow you to deliver innovative AI marketing automation across every channel in real-time. --- ## Blog posts - [Comment Adidas Running App a développé une stratégie marketing d’application pour renforcer la rétention des clients](https://emarsystest.com/learn/blog/adidas-running-app-marketing-strategy-customer-retention/): - [8 E-Mail-Best-Practices für Warenkorbabbrüche](https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/): Von der Nutzung von Daten und Personalisierung bis zur Versandzeitoptimierung – entdecken Sie 8 bewährte E-Mail-Best-Practices für Ihre Marketingstrategie. - [Streamline Your Success: The Ultimate Email Campaign Management Toolkit](https://emarsystest.com/learn/blog/ultimate-email-campaign-management-toolkit/): Optimize your email campaign management with actionable strategies, automation, and personalization to drive tangible business outcomes. - [How to Effectively Connect the Online and Offline Customer Experience](https://emarsystest.com/learn/blog/how-to-connect-online-offline-customer-experience/): Learn how to connect online and offline experiences using data, AI, loyalty, inventory, and mobile to boost engagement and sales. - [The Retention Rate Playbook: 8 Proven Strategies for 2025 and Beyond](https://emarsystest.com/learn/blog/retention-rate-marketing-strategies/): Discover 8 proven strategies to drive customer retention in 2025—from AI and personalization to loyalty and lifecycle marketing. - [8 Strategien, um den durchschnittlichen Bestellwert mit personalisierten Produktempfehlungen zu steigern](https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/): Entdecken Sie acht bewährte Taktiken, mit denen Sie bei allen Besucher*innen optimale Ergebnisse erzielen können. - [SAP Emarsys Achieves New Heights in G2’s Q1 2025 Report](https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-in-g2s-q1-2025-report/): Discover how SAP Emarsys secured top rankings in G2’s Q1 2025 report, earning 34 badges across key marketing categories. - [5 Reasons Customer Advocacy Should Be Your Next Growth Strategy](https://emarsystest.com/learn/blog/5-reasons-customer-advocacy-should-be-your-next-growth-strategy/): Looking to drive sustainable business growth? Customer advocacy could well be the answer. Here are 5 reasons why it deserves your attention. - [7 Core Customer Engagement Metrics to Monitor in 2025](https://emarsystest.com/learn/blog/customer-engagement-metrics/): Discover the top customer engagement metrics to track in 2025—from Customer Lifetime Value and Net Promoter Score to churn and retention. - [Wie generative AI schon jetzt das Marketing neu definiert](https://emarsystest.com/learn/blog/how-generative-ai-is-already-redefining-marketing/): Informieren Sie sich über den aktuellen Stand von AI im Marketing und entdecken Sie sieben praktische Use Cases, mit denen Sie Ihr Marketing und Ihre Content-Erstellung erfolgreicher machen können - [How Total Tools and Happy Socks Developed a Unified Customer View](https://emarsystest.com/learn/blog/how-total-tools-and-happy-socks-developed-a-unified-customer-view/): Discover how Total Tools and Happy Socks unlocked real-time personalization, boosted loyalty, and drove global engagement at scale. - [How Ryderwear Uses Predictive Analytics Marketing to Unlock Success](https://emarsystest.com/learn/blog/how-ryderwear-uses-predictive-analytics-marketing-to-unlock-success/): Discover the steps Ryderwear took to unlock sustainable growth using predictive marketing—and what you can learn from their journey. - [How to Improve Engagement and Revenue with a Mobile Marketing Strategy](https://emarsystest.com/learn/blog/improve-engagement-revenue-mobile-marketing-strategy/): See how to build an effective mobile marketing strategy that drives engagement, conversions, and customer loyalty across channels and devices. - [8 stratégies reconnues pour maximiser le panier moyen grâce à des recommandations de produits personnalisées](https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/): Découvrez huit tactiques reconnues (étayées par le vécu de BrandAlley) qui vous aideront à tirer le maximum de chaque visite. - [8 Proven Strategies for Driving AOV With Personalized Product Recommendations](https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/): Discover eight proven tactics—backed by real-world examples from BrandAlley—to help you get more out of every visitor. - [How BrandAlley Grew Their Business with a Brand Advocacy Strategy](https://emarsystest.com/learn/blog/brandalley-brand-advocacy-strategy/): Discover how BrandAlley leveraged brand advocacy as a powerful driving force for sustainable business growth. - [8 bonnes pratiques à intégrer à votre stratégie d’emails de panier abandonné](https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/): Exploitation des données, personnalisation, optimisation des timings d’envoi... Découvrez 8 bonnes pratiques à intégrer à votre stratégie d’emails. - [9 Abandoned Cart Email Best Practices to Build into Your Email Strategy](https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/): From leveraging data and personalization to nailing send times, discover 9 email best practices to build into your strategy. - [How to Build a Winning Customer Lifecycle Marketing Strategy (with Real Examples)](https://emarsystest.com/learn/blog/how-to-build-a-winning-customer-lifecycle-marketing-strategy/): Discover seven proven tactics you can apply to drive loyalty, increase revenue, and create meaningful 1:1 customer connections. - [How Adidas Running App Built an App Marketing Strategy to Strengthen Customer Retention](https://emarsystest.com/learn/blog/adidas-running-app-marketing-strategy-customer-retention/): - [8 E-Commerce Personalization Examples for Marketers](https://emarsystest.com/learn/blog/e-commerce-personalization-examples-for-marketers/): Discover 8 examples of how e-commerce brands stand out by delivering hyper-relevant interactions at each stage of the customer journey. - [How Generative AI is Already Redefining Marketing](https://emarsystest.com/learn/blog/how-generative-ai-is-already-redefining-marketing/): Explore the current state of AI in marketing and delve into seven practical use cases for transforming your marketing and content creation. - [How to Implement Personalized Email Marketing at Scale [with SAP Emarsys]](https://emarsystest.com/learn/blog/how-to-implement-personalized-email-marketing-at-scale-with-sap-emarsys/): In this snapshot guide, learn how to implement smarter, data-driven email personalization using SAP Emarsys. - [AI-Powered Website Personalization: The Expert Guide](https://emarsystest.com/learn/blog/ai-powered-website-personalization-the-expert-guide/): Unleash the innovations of AI website personalization and create experiences that adapt in real-time to each visitor's unique journey. - [The Engagement Era: Playing for High Stakes at Shoptalk Las Vegas](https://emarsystest.com/learn/blog/the-engagement-era-playing-for-high-stakes-at-shoptalk-las-vegas/): Las Vegas is the city of high stakes, big risks, and even bigger rewards—something consumer product marketers know all about. - [Wie CHRIST mit SAP Emarsys zu einem Digital-First-Kunden wurde](https://emarsystest.com/learn/blog/christs-journey-to-digital-first-customer-engagement-with-sap-emarsys/): Erfahren Sie, wie CHRIST mit SAP Emarsys und SAP Commerce Cloud seine Kund*innen angesprochen und eindrucksvolle Ergebnisse erzielt hat. - [3 Common E-Commerce Challenges: A Roadmap to Success](https://emarsystest.com/learn/blog/common-ecommerce-challenges/): Discover the top e-commerce challenges and how AI-driven personalization and omnichannel marketing automation help you overcome them. - [CEP vs. CRM: The Key Differences Every Enterprise Marketer Needs to Know](https://emarsystest.com/learn/blog/cep-vs-crm/): - [CHRIST’s Journey to Digital-First Customer Engagement with SAP Emarsys](https://emarsystest.com/learn/blog/christs-journey-to-digital-first-customer-engagement-with-sap-emarsys/): Discover how CHRIST has leveraged SAP Emarsys & SAP Commerce Clouds to engage their customers and drive impressive results. - [Customer Lifecycle Management: Der Leitfaden zum aktuellen Stand](https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/): Erfahren Sie, was Customer Lifecycle Management genau bedeutet, und entdecken Sie 4 Schwerpunktbereiche für Ihre eigene Customer Lifecycle-Strategie. - [Gestion du cycle de vie client : guide rapide](https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/): Découvrez le concept de gestion du cycle de vie client, ainsi que quatre grands axes pour votre propre stratégie de cycle de vie client. - [Customer Lifecycle Management: The Snapshot Guide](https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/): Learn what customer lifecycle management is, and discover 4 areas of focus for your own customer lifecycle strategy. - [How The Shrewdest Marketers Use Omnichannel Marketing Strategies To Increase Sales](https://emarsystest.com/learn/blog/how-shrewdest-marketers-use-omnichannel-marketing-to-increase-sales/): Discover how top brands like Home Depot and Roman Originals use omnichannel marketing to drive sales and customer loyalty. - [7 Ways Brands Use Omnichannel Customer Data to Power Their Strategies](https://emarsystest.com/learn/blog/ways-brands-use-omnichannel-customer-data-to-power-their-strategies/): Explore how unified data can increase personalization, loyalty, and ROI while helping your business overcome key challenges. - [Why Customer Loyalty and Retention is Your Most Profitable Strategy [+ 3 Real-World Examples]](https://emarsystest.com/learn/blog/why-customer-loyalty-and-retention-is-your-most-profitable-strategy/): Want to grow your business? Customer loyalty and retention is key. Find out why in this article, complete with examples from leading brands. - [Personalized Customer Experience: What It Looks Like in 2025 and Beyond](https://emarsystest.com/learn/blog/personalized-customer-experience/): - [The E-Commerce Personalization Payoff: 3 Proven Strategies to Turn Browsers into Buyers](https://emarsystest.com/learn/blog/proven-strategies-to-turn-browsers-into-buyers/): Looking to convert browsers into paying customers? Personalization can help – learn how in this blog post. - [SAP Emarsys Q1 2025 Product Release](https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/): SAP Emarsys Q1 2025 product release empowers marketers in new ways to build, launch and scale personalized, omnichannel customer experiences. - [Lanzamiento del producto SAP Emarsys del T1 2025](https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/): El lanzamiento del producto SAP Emarsys del T1 2025 brinda a los especialistas en marketing nuevas formas de crear, lanzar y escalar estrategias de captación personalizadas y omnicanal con los clientes para impulsar los ingresos y los resultados comerciales. - [SAP Emarsys Q1 2025 Product Release](https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/): Das SAP Emarsys Q1 2025 Product Release eröffnet Marketern ganz neue Möglichkeiten. Wir helfen Ihnen bei der Entwicklung, Einführung und Skalierung von personalisiertem Omnichannel Customer Engagement, damit Sie Ihren Umsatz steigern und Ihre Geschäftsergebnisse optimieren können. - [Release produit SAP Emarsys du T1 2025](https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/): La release produit SAP Emarsys du T1 2025 offre aux marketeurs de nouveaux moyens de créer, lancer et développer un engagement client personnalisé et omnicanal afin de maximiser leurs revenus et d’obtenir des résultats business. - [Track, Analyze, Improve: 6 Essential Email Marketing KPIs for Success](https://emarsystest.com/learn/blog/email-marketing-kpis-benchmarks/): Want to improve your email marketing performance? Take a look at these KPIs, complete with optimization tips. - [Signal vs. Noise: Data-Driven Marketing Strategies to Make Your Brand Unforgettable](https://emarsystest.com/learn/blog/data-driven-marketing-strategies/): See how these leading brands are leveraging data-driven marketing to create experiences that keep their customers coming back. - [Tap, Reward, Repeat: The Power of Mobile Wallet Marketing](https://emarsystest.com/learn/blog/the-power-of-mobile-wallet-marketing/): Discover how mobile wallet marketing simplifies checkout, enhances customer engagement, and drives repeat sales. - [SMS Marketing Strategy: 5 Advanced Tactics to Improve Customer Engagement](https://emarsystest.com/learn/blog/sms-marketing-strategy/): Looking to integrate SMS into your marketing strategy? Use these 5 tactics to improve your customer engagement. - [Future-Ready Retail: 16 AI Use Cases in E-commerce for a Winning Business Strategy](https://emarsystest.com/learn/blog/ai-use-cases-in-e-commerce/): Ready to future-proof your e-commerce marketing strategy? These 16 AI use cases can help you drive long-term results. - [5 Steps to Building an Omnichannel Loyalty Strategy](https://emarsystest.com/learn/blog/omnichannel-loyalty-strategy/): When done right, omnichannel loyalty is a powerful revenue driver. Follow these 5 steps to build and implement a strategy for your brand. - [Mobile Push Marketing: How to Engage Users and Drive Retention](https://emarsystest.com/learn/blog/mobile-push-marketing-how-to-engage-users-and-drive-retention/): In this blog we share how to craft personalized push notifications, leverage geolocation, and automate campaigns that drive loyalty. - [Is There A Best Time To Send Marketing Emails?](https://emarsystest.com/learn/blog/is-there-a-best-time-to-send-marketing-emails/): In this piece we explain how Send Time Optimization is answering the question 'Is there a best time to send marketing emails?' - [2025 Trends in e-Commerce Personalization](https://emarsystest.com/learn/blog/e-commerce-personalization-trends/): Discover 5 personalization trends that are redefining how marketers connect with their customers and drive engagement at scale. - [5 Omnichannel Marketing Resolutions to Elevate Your Strategy in 2025](https://emarsystest.com/learn/blog/5-omnichannel-marketing-resolutions-to-elevate-your-strategy-in-2025/): Explore five actionable resolutions to up-level your omnichannel marketing and build a stronger connection with your audience. - [How to Improve Your ROI from SMS Marketing Automations](https://emarsystest.com/learn/blog/how-to-improve-your-roi-from-sms-marketing-automations/): Improve your SMS marketing ROI with key personalized automation strategies that drive engagement and conversions. - [Personalization 2.0: AI-Powered Marketing Segmentation Strategies](https://emarsystest.com/learn/blog/marketing-segmentation-strategies/): Discover how you can use AI to intelligently segment your audience, leading to more engagement, conversions and loyalty. - [Brand Advocacy: Ihre Geheimwaffe für nachhaltiges Wachstum und Kund*innenbindung](https://emarsystest.com/learn/blog/brand-advocacy/): In wirtschaftlich schwierigen Zeiten ist organisches Wachstum für Marketer entscheidend - Brand Advocacy kann hier wichtige Impulse setzen. - [Top-Strategien für Ihr Customer Engagement im Jahr 2025](https://emarsystest.com/learn/blog/top-customer-engagement-strategies/): Entdecken Sie einige der besten Customer Engagement-Strategien für das Jahr 2025 – anhand von Beispielen führender Marken. - [Principales estrategias de captación de clientes para 2025](https://emarsystest.com/learn/blog/top-customer-engagement-strategies/): Explore algunas de las principales estrategias de captación de clientes para 2025, completas con ejemplos de marcas líderes. - [Principais estratégias de engajamento de clientes para 2025](https://emarsystest.com/learn/blog/top-customer-engagement-strategies/): Conheça algumas das principais estratégias de engajamento de clientes para 2025, com exemplos de marcas líderes. - [Les meilleures stratégies d’engagement client pour 2025](https://emarsystest.com/learn/blog/top-customer-engagement-strategies/): Découvrez les meilleures stratégies d’engagement client pour 2025, ainsi que des exemples de leur application par des grandes marques. - [Top Customer Engagement Strategies for 2025](https://emarsystest.com/learn/blog/top-customer-engagement-strategies/): Explore some of the top customer engagement strategies for 2025, complete with examples from leading brands. - [10 Retention Marketing Tactics to Keep Customers Coming Back](https://emarsystest.com/learn/blog/retention-marketing-tactics/): Want to drive repeat purchases? Explore 10 proven retention marketing tactics to drive store growth and keep your customers coming back. - [Email Marketing Automation Guide - Definitions, Strategies & Tactics](https://emarsystest.com/learn/blog/email-marketing-automation-guide-definitions-strategies-tactics/): Learn everything you need to know about email marketing automation, from basic definitions to advanced strategies and tactics. - [4 Omnichannel-Retail-Trends für 2025](https://emarsystest.com/learn/blog/omnichannel-trends-retail/): Erfahren Sie 4 Erkenntnisse aus unserer Omnichannel-Studie und entdecken Sie, wie Unternehmen kanalübergreifende und personalisierte Erlebnisse schaffen. - [Cuatro tendencias de marketing omnicanal para el comercio minorista en 2025](https://emarsystest.com/learn/blog/omnichannel-trends-retail/): Obtenga cuatro lecciones fundamentales del estudio de 2024 sobre cómo las empresas están creando experiencias unificadas y personalizadas de forma fluida en todos los canales. - [4 tendances omnicanales pour le retail en 2025](https://emarsystest.com/learn/blog/omnichannel-trends-retail/): 4 grands enseignements tirés de l’étude de 2024 sur la manière dont les entreprises créent des expériences personnalisées et unifiées entre les canaux. - [4 Omnichannel Trends for Retail in 2025](https://emarsystest.com/learn/blog/omnichannel-trends-retail/): Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels. - [Wie man die Konversionsraten im E-Mail-Marketing verbessert](https://emarsystest.com/learn/blog/email-marketing-conversion-rates/): Wollen Sie Ihr E-Mail-Marketing effizienter machen? Dieser Leitfaden liefert Ihnen wichtige Tipps und Tricks für höhere Konversionsraten. - [How to Improve Email Marketing Conversion Rates](https://emarsystest.com/learn/blog/email-marketing-conversion-rates/): Looking to get more out of your email marketing? Learn how to improve your conversions in this quick guide. - [Die 6 wichtigsten Vorteile von kanalübergreifendem Marketing](https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/): Kanalübergreifendes Marketing sorgt für ein nahtloses und konsistentes Kund*innenerlebnis an jedem Touchpoint. Erfahren Sie, wie Ihre Marke und Ihre Kund*innen davon profitieren können. - [B2C vs. DTC Marketing: What’s the Difference? [+ Strategy Examples from Bulk]](https://emarsystest.com/learn/blog/b2c-vs-dtc-marketing/): Discover the key distinctions between B2C and DTC models, complete with examples and actionable strategies. - [20+ SMS Marketing Statistics (With Sources) to Know in 2025](https://emarsystest.com/learn/blog/sms-marketing-statistics/): Discover 20+ SMS marketing statistics that show how SMS drives engagement, boosts ROI & enhances the omnichannel customer experience. - [SAP Emarsys Achieves New Heights: G2 Winter 2025 Report Highlights](https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-g2-winter-2025-report-highlights/): See what's new in the G2 Winter 2025 Report for SAP Emarsys, including new leader badges, customer reviews, and more. - [Nous sommes désormais SAP Emarsys](https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/): Pour fêter le parcours de notre marque et lancer 2025 sous les meilleurs auspices, nous vous présentons notre nouvelle identité en tant que SAP Emarsys. - [Ahora somos SAP Emarsys](https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/): Celebramos el recorrido de nuestra marca, ya que iniciamos el año 2025 con un nuevo espíritu y apariencia como SAP Emarsys. - [Agora somos SAP Emarsys](https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/): Estamos comemorando a jornada da nossa marca iniciando 2025 com uma nova e empolgante identidade visual para a SAP Emarsys. - [Wir heißen jetzt SAP Emarsys](https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/): Wir möchten die Weiterentwicklung unserer Marke feiern und starten mit einem spannenden neuen Look als SAP Emarsys in das Jahr 2025. - [We’re Now SAP Emarsys](https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/): We’re celebrating the journey of our brand as we kick off 2025 with an exciting new look and feel as SAP Emarsys. - [What Is Personalized Marketing?](https://emarsystest.com/learn/blog/what-is-personalized-marketing/): Learn how to personalize your marketing efforts and connect deeper with your customers than any competitor. - [AI in E-Commerce: 6 Ways New-Age Tech is Driving Store Growth](https://emarsystest.com/learn/blog/ai-in-e-commerce/): E-commerce brand? Discover 6 ways new-age, AI-powered tech like SAP Emarsys is helping online stores achieve impressive growth. - [Rückblick auf das Jahr 2024: Kund*innenzentrierte Produktinnovationen von SAP Emarsys](https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/): Was waren die Verbesserungen der Omnichannel Marketing-Plattform von SAP Emarsys im Jahr 2024? Eine Zusammenfassung der Product Releases gibt einen Überblick. - [8 Tipps zur Perfektionierung Ihrer Omnichannel Mobile Marketing-Strategie](https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/): Entwickeln Sie gerade eine Omnichannel-Marketingstrategie für den Mobile-Bereich? Stärken Sie ihr Fundament und verbessern Sie Ihre Ergebnisse mit diesen 8 Tipps. - [Wie Sie für mehr Kund*innentreue und -bindung sorgen können](https://emarsystest.com/learn/blog/increase-customer-loyalty-retention/): Erfahren Sie, wie Sie ein ansprechendes Online-Erlebnis schaffen können, das die Loyalität Ihrer Kund*innen stärkt und sie dazu bewegt, immer wieder zu Ihnen zurückzukehren. - [Email Marketing Campaigns: 3 Examples We Love](https://emarsystest.com/learn/blog/email-marketing-campaign-examples/): Need inspiration for your email marketing strategy? Take a look at these three examples from leading brands. - [Die 4 Ps des Marketings verstehen und ins digitale Zeitalter überführen](https://emarsystest.com/learn/blog/4-ps-of-marketing-importance/): Automatisierung, künstliche Intelligenz, maschinelles Lernen und Datenanalyse haben die Marketingbranche grundlegend verändert. Lernen Sie neue Wege kennen, wie Sie die 4 Ps des Marketings umsetzen können. - [Resumen de 2024: Innovación de productos centrada en el cliente de SAP Emarsys](https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/): - [Rétrospective 2024 : L'innovation produit centrée sur le client signée SAP Emarsys](https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/): - [2024 in Review: Customer-Centric Product Innovation from SAP Emarsys](https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/): - [4 Ways Brisbane Airport Uses Customer Journey Analytics to Enhance the Customer Experience](https://emarsystest.com/learn/blog/brisbane-airport-customer-journey-analytics-customer-experience/): Discover how Brisbane Airport uses data-backed customer journey analytics to deliver personalized experiences that drive measurable results. - [De las donas a los datos: siete lecciones de la jornada de marketing omnicanal de Krispy Kreme](https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/): Descubra las 7 lecciones que Krispy Kreme, el gigante de las donas, aprendió en su jornada hacia el éxito en el marketing omnicanal. - [Des donuts aux données : 7 enseignements tirés du parcours marketing omnicanal de Krispy Kreme](https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/): Découvrez les 7 enseignements que le géant du donut Krispy Kreme a tirés de son parcours de mise en œuvre du marketing omnicanal. - [Von Donuts zu Daten: 7 Erkenntnisse aus der Omnichannel Marketing Journey von Krispy Kreme](https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/): Hier erfahren Sie, welche 7 Erkenntnisse der Donut-Riese Krispy Kreme auf seinem Weg zum Omnichannel Marketing-Erfolg gewinnen konnte. - [From Donuts to Data: 7 Lessons from Krispy Kreme’s Omnichannel Marketing Journey](https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/): Discover the 7 lessons donut giants Krispy Kreme learned on their journey to omnichannel marketing success. - [Ocho consejos para perfeccionar tu estrategia de marketing móvil omnicanal](https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/): ¿Estás construyendo una estrategia de marketing móvil omnicanal? Refuerza tus cimientos y mejora el rendimiento con estos 8 consejos. - [8 conseils pour perfectionner votre stratégie de marketing mobile omnicanal](https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/): Vous voulez développer une stratégie de marketing mobile omnicanal ? Pour lui donner une assise solide et améliorer vos résultats, suivez ces 8 conseils ! - [8 Tips to Perfect Your Omnichannel Mobile Marketing Strategy](https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/): Building an omnichannel mobile marketing strategy? Strengthen its foundations and improve your output with these 8 tips. - [The 4 Core Components of a Successful Loyalty Campaign](https://emarsystest.com/learn/blog/core-components-successful-loyalty-campaign/): Join us as we take a look at the four crucial aspects of any successful loyalty program, complete with actionable examples. - [3 Lifecycle Marketing Examples to Inspire Your Omnichannel Strategy](https://emarsystest.com/learn/blog/lifecycle-marketing-examples/): Want to level up your lifecycle marketing? Get inspired by these examples from Happy Socks, Brisbane Airport, & Village Roadshow Theme Parks. - [Black Friday 2024: Mobile- und Omnichannel-Erlebnisse in der Feiertagszeit auf dem Vormarsch](https://emarsystest.com/learn/blog/black-friday-2024-recap/): Am diesjährigen Black Friday-Wochenende konnten wir im Vergleich zum Vorjahr einen Anstieg der Kund*inneninteraktionen um 10 % verzeichnen! Lesen Sie weiter, um Insights und Anregungen zu erhalten. - [Resumen del Black Friday de 2024: la temporada se torna móvil (y omnicanal)](https://emarsystest.com/learn/blog/black-friday-2024-recap/): ¡El fin de semana de este Black Friday, experimentamos un aumento interanual del 10 % en las interacciones con los clientes! Siga leyendo para obtener información e inspiración. - [Resumo da Black Friday 2024: os feriados se tornaram móveis (e omnichannel)](https://emarsystest.com/learn/blog/black-friday-2024-recap/): Neste fim de semana da Black Friday, vimos um crescimento de 10% no engajamento dos clientes em relação ao ano anterior! Continue lendo para obter insights e inspiração. - [Récap du Black Friday 2024 : pour les Fêtes, le mobile a le vent en poupe (l’omnicanal aussi)](https://emarsystest.com/learn/blog/black-friday-2024-recap/): Pendant ce week-end de Black Friday, nous avons constaté une croissance de 10 % des engagements clients par rapport à l’année précédente ! À la recherche d’informations et d’inspiration ? Lisez ce qui suit ! - [Black Friday 2024 Recap: The Holidays Go Mobile (And Omnichannel)](https://emarsystest.com/learn/blog/black-friday-2024-recap/): This Black Friday weekend, we saw a 10% year-over-year growth in customer engagements! Read on for insights & inspiration. - [SAP Emarsys Product Release de noviembre de 2024](https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/): El SAP Emarsys Product Release de noviembre de 2024 otorga más recursos poderosos a los profesionales de marketing, con nuevas formas de crear, implementar y expandir la interacción personalizada y omnicanal con el cliente para mejorar los resultados comerciales. - [SAP Emarsys Product Release – November 2024](https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/): Das SAP Emarsys Product Release vom November 2024 eröffnet Marketern ganz neue Möglichkeiten. Wir helfen Ihnen bei der Entwicklung, Einführung und Skalierung von personalisiertem Omnichannel Customer Engagement, damit Sie Ihre Geschäftsergebnisse optimieren können. - [November 2024 Product Release de SAP Emarsys](https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/): La November Product Release 2024 de SAP Emarsys offre aux marketeurs de nouveaux moyens de créer, lancer et développer un engagement client personnalisé et omnicanal afin d’obtenir des résultats business. - [SAP Emarsys November 2024 Product Release](https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/): Our November Product Release blog highlights new features that support intelligent targeting, optimized analysis & seamless data integration. - [The Essentials of a Modern Mobile Marketing Strategy](https://emarsystest.com/learn/blog/the-essentials-of-a-modern-mobile-marketing-strategy/): - [8 Best Tiered Loyalty Program Examples for Customer Retention](https://emarsystest.com/learn/blog/best-tiered-loyalty-programs/): Discover the best practices for creating tiered loyalty programs & get inspired by examples from 8 successful brands. - [Wie Einzelhändler in der Feiertagssaison die Kund*innentreue fördern können: AI-gestützte Mobile-First-Strategien für den Black Friday und die Zeit danach](https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/): Möchten Sie in dieser Feiertagssaison für mehr Kund*innentreue und -bindung sorgen? Erfahren Sie, wie Sie Mobile Marketing nutzen können, um Ihre Retail-Ziele zu erreichen. - [Cómo los minoristas pueden impulsar la lealtad en las fiestas: estrategias móviles y potenciadas por IA para el Black Friday y más](https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/): ¿Busca impulsar la lealtad y la retención en esta temporada festiva? Descubra cómo puede aprovechar el marketing móvil para alcanzar sus objetivos minoristas. - [Como varejistas podem gerar fidelidade nas festas de fim de ano: estratégias focadas em dispositivos móveis e baseadas em IA para a Black Friday e o futuro](https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/): Quer gerar fidelidade e retenção neste período de festas? Descubra como você pode alavancar seu marketing para dispositivos móveis e bater as metas de varejo. - [Comment les retailers peuvent maximiser la fidélisation pendant les Fêtes : stratégies mobile-first optimisées par l’IA pour le Black Friday et au-delà](https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/): Vous aimeriez développer vos performances de fidélisation et de rétention pendant les Fêtes ? Découvrez comment le marketing mobile peut vous aider à atteindre vos objectifs retail. - [Holiday Loyalty for Retailers: AI-Powered Mobile Strategies for Black Friday & Beyond](https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/): Looking to drive loyalty and retention this holiday season? Discover how you can leverage mobile marketing to hit your retail goals. - [Omnichannel Retail: Definition, Strategies & Tactics](https://emarsystest.com/learn/blog/omnichannel-retail-strategy/): - [SAP Emarsys 发布《2024出海品牌DTC营销趋势白皮书》](https://emarsystest.com/cn/learn/blog/sap-emarsys-releases-the-whitepaper-of-2024-dtc-marketing-trends-for-export-brands/): SAP Emarsys联合品牌工厂隆重推出了最新研究报告 —《2024出海品牌DTC营销趋势白皮书》，深入剖析了出海品牌在DTC（Direct-to-Consumer）模式下的营销策略和未来发展趋势。 随着全球市场环境的变化，出海品牌的营销模式正发生深刻转型。如何在后流量红利时代掌握用户运营的精髓？如何通过个性化互动和全渠道协同提升用户体验和品牌忠诚度？这些问题都在白皮书中得到了详细解答。本文将节选白皮书中的关键章节，带您深入了解出海DTC品牌的营销趋势和实战策略。继续阅读，探索如何借助SAP Emarsys的智能营销解决方案，在全球市场中实现可持续增长。 从制造出海到品牌出海 在全球化的背景下，中国凭借低成本的劳动力和强大的生产能力，数十年来成为了「世界工厂」，其制造的商品遍布全球。随着互联网用户的激增，依托于国家在低生产成本、完整的供应链和庞大人口红利等多方面的优势，越来越多国内自主品牌的跨境电商应运而生，并在过去十年里迅猛发展。如今，已有不少品牌逐步摆脱了依靠白牌低价竞争的模式，在国际市场上建立了良好的口碑和品牌认知度，成为行业的领导者之一，部分品类更出现垄断效应。 尽管受到疫情及全球经济下行的影响，电商行业的增速有所放缓，但整体仍保持上升趋势。2022年后，中国的跨境电商依然展现出稳定增长，并且相比海外电商市场恢复得更为迅速，出口增速保持在18%以上。这表明海外市场对中国品牌的需求在不断提升，同时也彰显了中国品牌在全球市场中的竞争力。 第三方平台 VS 独立站？ 在销售渠道上，跨境电商主要分为两大类 — DTC（独立站）和平台卖家（第三方平台销售，如亚马逊、Lazada、虾皮、Temu等）。两种模式都涌现出许多成功的卖家，我们也对这两种模式的优劣势进行了探讨： 综合来看，第三方平台适合想快速进入市场并依赖平台流量的商家，而独立站则更适合希望打造长期品牌价值、掌控客户数据并追求更高利润的企业。越来越多的跨境电商品牌在两者之间找到了平衡，采用双线并行的模式，既利用平台流量打开市场，又通过独立站积累长期用户资产，提升品牌忠诚度。在本次白皮书中，我们重点讨论了独立站模式的发展。随着用户规模扩大和广告流量成本上升，品牌需要尽快掌握更多第一手数据，并通过更精准的营销模式向数字化和自动化方向发展。通过订阅优惠、会员计划等手段获取用户第一手数据，结合数据分析工具深入了解用户行为和偏好，可以实现更精准的数据洞察和营销优化。独立站承担着展示品牌形象、沉淀私域流量、直接销售产品、提升复购率和实现交叉销售的功能，是品牌进行海外本土化、争夺市场份额以及推动复购的核心渠道。 从流量思维转为用户运营思维 自 2020 年起，数字广告的成本持续上升，整体数字营销市场已经步入了后流量红利阶段。这一变化迫使品牌重新思考其营销战略，将重点从单纯的流量获取转向对现有用户的深度运营。面对日益高企的流量成本，品牌有了更强的动力去降低营销成本、提升营销效果，并优化 ROI。尤其是那些依赖第三方电商平台或线下渠道获客的品牌，面临渠道单一、触达用户受限的风险，因此更需要在用户精细化运营上下功夫。 出海品牌在采用DTC模式时，常常遇到本土化营销、流量成本攀升和用户留存难度大的问题。因此，出海品牌迫切需要更加成熟且系统化的DTC营销策略，以应对这些挑战。这种情况下，品牌不再单纯依赖短期的流量增长，而是通过建立更深层次的用户关系，提升用户生命周期价值（LTV），并加强品牌忠诚度。然而，面对这些复杂的运营需求，品牌仅依赖手动运营或传统的营销方式已难以为继。要实现真正的用户精细化管理，品牌必须采用更加智能和自动化的工具，这不仅能够帮助品牌沉淀私域流量，还能通过大数据和人工智能，洞察用户行为和偏好，制定个性化的营销策略。用户生命周期管理成为品牌发展的关键，而如何有效触达并留存用户成为品牌极需解决的问题。 DTC模式的三个关键营销要素 a. 客户实时360视图 品牌通过自建站和 APP 的注册和登录获取第一方客户数据，再利用统一的数据平台实时搭建客户360，配合个性化引擎进行产品推荐，并通过多渠道协同实现个性化触达。实时用户360... - [Weather Update: How Analytics Can Help Businesses Predict the Unpredictable](https://emarsystest.com/learn/blog/how-analytics-can-help-businesses-predict-the-unpredictable/): It’s part of most people’s daily routine—checking the weather app before heading out or making plans for the weekend. But... - [What is E-Commerce Marketing? Strategies & Tips to Drive Online Sales](https://emarsystest.com/learn/blog/what-is-ecommerce-marketing/): Explore the world of e-commerce and learn how to leverage various marketing channels and tactics to develop an unbeatable e-commerce marketing strategy. - [Multichannel vs Omnichannel: What is the Difference?](https://emarsystest.com/learn/blog/multi-channel-marketing-omnichannel/): Learn the difference between multichannel marketing and omnichannel marketing, and see how these approaches can be used to drive customer engagement for your brand. - [Die 10 Einzelhandelsmarken mit den besten Treueprogrammen](https://emarsystest.com/learn/blog/best-retail-customer-loyalty-programs/): Treueprogramme sind entscheidend für die Kund*innenbindung. Entdecken Sie die 10 Einzelhandelsmarken mit den erfolgreichsten Treueprogrammen. - [10 Retail Brands with the Best Customer Loyalty Programs](https://emarsystest.com/learn/blog/best-retail-customer-loyalty-programs/): Customer loyalty programs are key for retaining customers. Discover 10 brands with the best customer loyalty programs in retail. - [Como utilizar a IA para gerar resultados de negócios: Da inspiração à implementação](https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/): Marketing com IA, da inspiração à implementação. Como você usa o marketing com IA para gerar resultados de negócios? Informações de todos os setores. - [Uso de la IA para promover los resultados empresariales en todas las industrias: de la inspiración a la implementación](https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/): Marketing con IA, de la inspiración a la implementación. ¿Cómo utilizar el marketing con IA para promover los resultados comerciales? Información de diversas industrias. - [Einsatz von AI zur Steigerung von Geschäftsergebnissen in verschiedenen Branchen: von der Idee zur Implementierung](https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/): Wie setzen Sie AI Marketing zur Steigerung Ihrer Geschäftsergebnisse ein? Informationen aus verschiedenen Branchen. - [Utiliser l’IA pour améliorer les résultats business dans différents secteurs : de l’inspiration à la mise en œuvre](https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/): Le marketing IA, de l’inspiration à la mise en œuvre. Comment utilisez-vous le marketing IA pour améliorer vos résultats business ? Infos issues de plusieurs secteurs. - [Using AI to Drive Business Outcomes Across Industries: From Inspiration to Implementation](https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/): AI Marketing, from inspiration to implementation. How do you use AI Marketing to drive business outcomes? Info from across industries. - [8 Beispiele für Omnichannel-Erlebnisse im Einzelhandel](https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers/): Entdecken Sie mit uns 8 Beispiele für ansprechendes Omnichannel-Einzelhandelsmarketing von den kreativsten Marken weltweit. - [8 Examples of Omnichannel Retail Experiences](https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers/): Join us as we explore 8 examples of engaging omnichannel retail marketing from some of the world's brightest brands. - [Die G2-Ergebnisse von SAP Emarsys für das 3. Quartal 2024: weiterhin wegweisend im Bereich Marketingtechnologie](https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/): SAP Emarsys’ G2-Ergebnisse für Q3 2024 liegen vor, und wir wurden in mehreren wichtigen Bereichen als „Leader“ ausgezeichnet. Erfahren Sie mehr darüber. - [Logros de SAP Emarsys en el tercer trimestre de 2024 según G2: Seguimos a la vanguardia en tecnología de marketing](https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/): Los resultados del tercer trimestre de 2024 de SAP Emarsys en G2 ya están disponibles, y hemos sido nombrados líderes en varios campos importantes. Obtén información sobre los avances del marketing para dispositivos móviles y mucho más. - [Résultats G2 de SAP Emarsys au troisième trimestre 2024 : toujours leaders dans les technologies marketing](https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/): Les résultats G2 de SAP Emarsys pour le troisième trimestre 2024 ont été publiés : nous sommes leaders dans plusieurs domaines majeurs. Découvrez nos dernières avancées dans le domaine du marketing mobile, entre autres. - [Conquistas da SAP Emarsys no 3.º trimestre de 2024 segundo a G2: Liderança contínua na tecnologia de marketing](https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/): A SAP Emarsys foi nomeada líder em diversos campos importantes nos resultados da G2 do 3.º trimestre de 2024. Saiba mais sobre os avanços no marketing móvel e muito mais. - [SAP Emarsys Q3 2024 G2 Accomplishments: Continuing to Lead the Way in Marketing Technology](https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/): SAP Emarsys Q3 2024 G2 results are in, and we've been named a leader in several key fields. Learn about advancements in mobile marketing and more. - [32 Customer Loyalty Statistics Your Business Needs to Know in 2025](https://emarsystest.com/learn/blog/customer-loyalty-statistics/): Discover 32 customer loyalty & retention statistics you can use to inform your customer engagement strategy in 2025 and beyond. - [How to Increase Customer Loyalty and Retention](https://emarsystest.com/learn/blog/increase-customer-loyalty-retention/): Learn how to create an engaging online experience that drives loyalty and keeps customers coming back for more. - [Customer Loyalty Index 2024, Deutschland – Insights und Handlungsempfehlungen für deutsche Unternehmen](https://emarsystest.com/de/learn/blog/customer-loyalty-index-2024-deutschland/): Was beeinflusst deutsche Verbraucher*innen bei ihrer Loyalität zu bestimmten Marken? Der diesjährige Customer Loyalty Index deckt wichtige Trends auf. - [Transform Your CPG Marketing Strategy: Use Cases with Videos!](https://emarsystest.com/learn/blog/transform-your-cpg-marketing-strategy-use-cases-with-videos/): This series of short videos helps unlock ways to transform your CPG marketing strategy using omnichannel consumer experiences. - [Key Insights on Customer Loyalty for Hong Kong Retail Landscape](https://emarsystest.com/learn/blog/hong-kong-retail-landscape/): Key insights into the Hong Kong retail landscape and how marketers can create omnichannel experiences that boost loyalty. - [Power to the Marketer Los Angeles: Sara Richter on her Hollywood Homecoming](https://emarsystest.com/learn/blog/power-to-the-marketer-los-angeles-sara-richter-on-her-hollywood-homecoming/): Power to the Marketer Los Angeles on September 19 2024 offers insights into AI in marketing, omnichannel engagement, and more. - [How to Choose the Best B2C Software for Your E-Commerce Business [Expert Advice]](https://emarsystest.com/learn/blog/how-to-choose-the-best-b2c-ecommerce-software/): In the market for B2C e-commerce software? This guide has everything you need to ensure you find the right provider for your business. - [SAP Emarsys Product Release de agosto de 2024: Acelere la ejecución y la eficiencia con actualizaciones de IA, industria y empresa](https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/): El SAP Emarsys Product Release de agosto de 2024 faciliata a los profesionales de marketing nuevas formas de crear, lanzar y escalar la interacción personalizada y omnicanal con el cliente para mejorar los resultados empresariales. - [August Product Release 2024 de SAP Emarsys : accélérer l’exécution et l’efficacité grâce à l’IA et aux mises à jour du secteur et de l’entreprise](https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/): L’August Product Release 2024 de SAP Emarsys offre aux marketeurs de nouveaux moyens de créer, lancer et développer un engagement client personnalisé et omnicanal afin d’obtenir des résultats business. - [SAP Emarsys Product Release – August 2024: Mehr Effizienz für Ihre Marketingmaßnahmen dank AI sowie branchen- und unternehmenstauglicher Updates](https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/): Das SAP Emarsys Product Release vom August 2024 eröffnet Marketern ganz neue Möglichkeiten für die Skalierung von personalisiertem Omnichannel Customer Engagement. - [SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry, and Enterprise Updates](https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/): Learn about the SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry and Enterprise Updates. - [11 Powerful Tactics to Automate Your Sports & Entertainment Marketing Strategy](https://emarsystest.com/learn/blog/sports-and-entertainment-marketing-tactics-strategies/): Sports and entertainment business? Give your marketing a boost with these 11 actionable automation tactics. - [Cómo crear una experiencia de CPG que promueva la lealtad](https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/): Obtenga estrategias para ofrecer experiencias de CPG relevantes y personalizadas. ¡La diferencia entre un consumidor de una compra y un fanático leal de la marca! - [Como criar uma experiência para a indústria de CPG que estimule a lealdade?](https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/): Obtenha estratégias para oferecer experiências personalizadas e relevantes no setor de bens de consumo embalados (CPG). Transforme um consumidor ocasional em um fã fiel da sua marca! - [Comment créer une expérience propice à la fidélisation dans le secteur des biens de consommation](https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/): Découvrez des stratégies pour offrir des expériences pertinentes et personnalisées dans le secteur des biens de consommation. Faites la différence entre un consommateur ponctuel et un fan fidèle de votre marque ! - [Wie Sie CPG-Erlebnisse gestalten, mit denen Sie die Kund*innentreue fördern können](https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/): Hier finden Sie Strategien für die Bereitstellung relevanter, personalisierter Konsumgüter-Erlebnisse. Mehr erfahren. - [How to Create a CPG Experience That Drives Loyalty](https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/): Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan! - [3 Examples of Sports & Entertainment Brands Crushing Omnichannel Fan Engagement](https://emarsystest.com/learn/blog/omnichannel-fan-engagement-examples-sports-entertainment/): Hear 3 stories of sports and entertainment businesses creating consistent omnichannel experiences that drive profitable growth. - [5 Expert Tips to Inspire Your CPG Marketing Strategy](https://emarsystest.com/learn/blog/5-expert-tips-to-inspire-your-cpg-marketing-strategy/): Catch short videos from marketers at top CPG brands as they reveal their strategies for driving direct consumer engagement. - [Google Drops Cookieless Commitments: What It Means for Marketers?](https://emarsystest.com/learn/blog/google-drops-cookieless-commitments-what-it-means-for-marketers/): Though Google no longer plan to abolish third-party cookies from Chrome, first-party data remains "the lifeblood of successful marketing." - [Ya están disponibles las calificaciones G2 para el segundo trimestre de 2024: así es como se clasifica SAP Emarsys](https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/): No hay mejor indicador de la forma en que una empresa presta servicios a sus clientes que los comentarios de... - [Chegaram as avaliações da G2 para o segundo trimestre de 2024: veja qual foi a classificação da SAP Emarsys](https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/): SAP Emarsys eleita líder mais uma vez! Veja porque nossos clientes nos avaliam tão bem. - [Die G2-Bewertungen für das 2. Quartal 2024 sind da! So hat SAP Emarsys abgeschnitten](https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/): Wir freuen uns sehr, dass wir in den neuesten G2-Ratings für das 2. Quartal 2024 erneut als Leader eingestuft wurden. Hier finden Sie einen Überblick der Ergebnisse und Stimmen unserer Kund*innen. - [Les évaluations G2 reçues au deuxième trimestre 2024 ont été publiées : intéressons-nous aux performances de SAP Emarsys](https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/): SAP Emarsys figure à nouveau parmi les leaders ! Découvrez pourquoi nos clients nous attribuent des notes aussi élevées. - [G2 Ratings Are in for Q2 ’24: Here’s How SAP Emarsys Ranked](https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/): There’s no better gauge of how a business is serving its customers than the feedback of the customers themselves. At... - [12 Types of Email Marketing Campaigns That Drive Results (+ Examples)](https://emarsystest.com/learn/blog/types-of-email-campaigns/): Discover 12 different types of email campaigns and learn how they can be used to boost your email marketing strategy. - [What is Benchmarketing?](https://emarsystest.com/learn/blog/what-is-benchmarketing/): Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success. - [Wie Sie mit Markentransparenz Loyalität und Vertrauen aufbauen](https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/): Entdecken Sie, wie wichtig Markentransparenz für die Förderung von Vertrauen und Loyalität ist. Erfahren Sie außerdem, warum Transparenz so entscheidend ist und wie Ihr Unternehmen davon profitieren kann. - [Desmitificando la Inteligencia Artificial ](https://emarsystest.com/learn/blog/demystifying-ai/): ¿Qué es la IA en realidad? Leer más. - [Desmistificando a Inteligência Artificial](https://emarsystest.com/learn/blog/demystifying-ai/): Na real, o que é IA? Saiba mais. - [Démystifier l’IA](https://emarsystest.com/learn/blog/demystifying-ai/): L’IA ? De quoi s’agit-il réellement ? En savoir plus. - [Den Nebel um AI lichten ](https://emarsystest.com/learn/blog/demystifying-ai/): AI kommt in immer mehr Marketingbereichen zum Einsatz. Was Sie über die verschiedenen Arten von AI wissen müssen, erfahren Sie hier. - [Demystifying AI ](https://emarsystest.com/learn/blog/demystifying-ai/): You can’t attend a marketing event or open your favorite marketing insights newsletter without reading about AI. Is it hype?... - [The 2024 Power to the Marketer Festival: Omnichannel and AI Masterclass Recap](https://emarsystest.com/learn/blog/the-2024-power-to-the-marketer-festival-omnichannel-and-ai-masterclass-recap/): Get insighs from the 2024 Power to the Marketer Festival live and on-demand Omnichannel and AI Masterclass event. - [SAP Emarsys Product Release – Juni 2024: AI-Ankündigungen, Omnichannel-Innovationen und mehr ](https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/): Entdecken Sie, welche neuen Möglichkeiten, SAP Emarsys Marketern eröffnet - mit den Funktionen aus unserem Product Release im Juni 2024. - [Product Release de SAP Emarsys de junio 2024: anuncios de IA, innovaciones omnicanal y más](https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/): Descubra los nuevos métodos que emplea SAP Emarsys para ayudar a los especialistas en marketing a crear, lanzar y ampliar la interacción con el cliente omnicanal y personalizada para impulsar resultados empresariales. - [June Product Release SAP Emarsys 2024 : annonces en matière d’IA, innovations omnicanales et bien plus encore](https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/): Découvrez les nouveaux moyens mis par SAP Emarsys à la disposition des marketeurs pour créer, lancer et développer un engagement client personnalisé et omnicanal afin d’obtenir des résultats business. - [SAP Emarsys June 2024 Product Release: AI Announcements, Omnichannel Innovations and more ](https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/): Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. - [Cómo Tekmovil aumentó las recompras y construyó su negocio de DTC](https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/): Descubra cómo Tekmovil estableció su modelo de negocio DTC e incrementó con éxito las recompras al tiempo que reducía los costes de marketing. - [Como a Tekmovil aumentou as recompras e construiu seu negócio de DTC](https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/): Descubra como a Tekmovil estabeleceu seu modelo de negócios DTC e aumentou com sucesso as recompras e reduziu os custos de marketing. - [How Tekmovil Grew Repurchases and Built Its DTC Business](https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/): Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs. - [Otimização para dispositivos móveis: O que é e como fazê-la com sucesso](https://emarsystest.com/learn/blog/mobile-optimization-strategies/): Descubra o que é otimização móvel, sua importância e seis táticas eficazes para atrair usuários e melhorar o desempenho do site. - [Optimización móvil: Qué es y cómo ejecutarla con éxito](https://emarsystest.com/learn/blog/mobile-optimization-strategies/): Descubra qué es la optimización móvil, su importancia y seis tácticas efectivas para interactuar con los usuarios y mejorar el rendimiento de su sitio. - [Optimierung für Mobilgeräte: Was sich dahinter verbirgt und wie man sie erfolgreich umsetzt](https://emarsystest.com/learn/blog/mobile-optimization-strategies/): Erfahren Sie, was Optimierung für Mobilgeräte bedeutet, wie wichtig sie ist und wie Sie mit 6 effektiven Taktiken die Performance Ihrer Website verbessern. - [Optimisation mobile : de quoi s’agit-il et comment la mettre en œuvre ?](https://emarsystest.com/learn/blog/mobile-optimization-strategies/): Découvrez ce qu’est l’optimisation mobile, son importance et 6 tactiques efficaces pour engager les utilisateurs et améliorer les performances du site. - [Mobile Optimization: What It Is & How to Do It Successfully](https://emarsystest.com/learn/blog/mobile-optimization-strategies/): Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance. - [Como fidelizar e construir confiança com a transparência de marca](https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/): Descubra a importância da transparência de marca na promoção da confiança e da lealdade. Saiba por que a transparência é importante e como ela pode beneficiar a sua empresa. - [Cómo generar lealtad y confianza a través de la transparencia de marca](https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/): Descubra la importancia de la transparencia de marca para promover la confianza y la lealtad. Aprenda por qué la transparencia es importante y cómo puede beneficiar a su negocio. - [Comment renforcer la fidélité et la confiance grâce à la transparence de marque](https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/): Découvrez en quoi la transparence de marque peut favoriser la confiance et la fidélité. Apprenez pourquoi la transparence est importante et comment elle peut profiter à votre entreprise. - [How to Build Loyalty and Trust with Brand Transparency](https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/): Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business. - [Was ist B2C-Marketing? Definition, Herausforderungen und Strategien](https://emarsystest.com/learn/blog/what-is-b2c-marketing/): Hier finden Sie wichtige Tipps für die Entwicklung Ihrer eigenen B2C-Marketingstrategie, mit der Sie Produkte oder Dienstleistungen bei Privatpersonen bewerben können. - [What is B2C Marketing? Definition, Challenges & Strategies](https://emarsystest.com/learn/blog/what-is-b2c-marketing/): B2C marketing refers to the tactics and strategies used to promote a company's products and services to individuals. Uncover essential tips to create your own B2C marketing strategy. - [Power to the Marketer 2024 - 6 Sessions You Won’t Want to Miss](https://emarsystest.com/learn/blog/power-to-the-marketer-2024-6-sessions-you-wont-want-to-miss/): Find out which brands, speakers and sessions are not to be missed at this year's Power to the Marketer Omnichannel & AI Masterclass. - [3 Innovative Ways to Leverage Gamification in Your Digital Marketing (with Odicci)](https://emarsystest.com/learn/blog/ways-to-leverage-gamification-in-your-digital-marketing-odicci/): Grab attention, drive engagement and secure sales across your digital channels with gamification. Here's how. - [人工智能（AI）在数字化营销中的应用：挑战及机遇](https://emarsystest.com/cn/learn/blog/ai-in-marketing/): 随着科技的不断发展，人工智能（AI）在各行各业都展现出了巨大的潜力，数字化营销领域也不例外。在数字化营销中，AI的应用不仅提高了效率，降低了成本，更为企业带来了更深层次的数据洞察和精准化营销的可能性。本文将围绕AI在数字化营销中的三大关键点展开探讨。 01）利用AI分析海量数据，预判用户消费习惯及倾向 在数字化营销中，如何高效的处理海量用户数据往往是IT的烦恼，但其背后巨大的价值等待营销从业者真深掘。通过使用AI技术，可以轻松地处理这些数据，并从中挖掘出有价值的信息。通过机器学习（Machine Learning）和数据挖掘算法（Aglorithm），AI可以分析客户的消费历史、行为模式、喜好等数据，从而预测客户未来的消费习惯和倾向。这种预测能力让营销人员可以更准确地制定营销策略，个性化地推送产品和服务，提高数据化营销的效果和转化率。Emarsys Predictive AI 以及MAX AI 早早解析了其中的奥秘，轻松让营销专员使用AI技术实现自动化营销以及客户行为预测，更精准的推送营销相关信息，实现价值最大化。 02）利用AI代替复杂冗余的人工，例如客服机器人 客服是数字化营销中不可或缺的一环，而AI的应用使得客服变得更加智能、高效。通过自然语言处理（NLP）和语音识别技术，AI可以构建智能客服机器人，实现自动化的客户沟通和问题解答。这些机器人可以随时随地为客户提供服务，不仅降低了企业的运营成本，人工成本，还提高了客户的满意度和综合体验。当客户得到及时、准确的回复时，客户粘性更大，也更容易转化为忠实的消费者。 03）利用Generative AI生成营销内容 内容营销一直是数字化营销的核心，怎样用最吸睛的内容，抓住终端用户的心，营销从业者在内容设计，灵感及生成上，未免动足了脑筋。而AI的出现为内容创作提供了全新的可能性。AI可以根据用户的需求和兴趣自动生成各种形式的营销内容，包括文字、视频、图像等。通过深度学习算法，AI可以模彷多样性的写作风格，并且可以根据大数据分析来优化内容的质量和效果。这种自动生成内容的方式不仅节省了时间和人力成本，还可以快速地满足不同渠道和平台的需求，提高了营销的效率和灵活性。Emarsys利用OPEN AI技术，将电邮标题的生成自动化，给出AI机器人一个指令，分分钟就可以生成一个电邮标题，大大节省了创作时间。 简单来说AI带来的挑战，特别是在数据安全方面，有以下几点： 一）数据隐私保护 AI在数字化营销中通常需要大量的数据作为机器学习的基础，这些数据可能包含终端用户的个人信息、行为数据等敏感信息。保护用户的数据隐私成为至关重要的任务。如果这些数据被不当使用、泄露或被黑客攻击，将会对用户造成隐私侵犯和信任危机，严重影响企业的声誉和品牌形象。 二）数据安全风险 随着AI技术的发展，尤其是涉及到机器学习模型的训练和部署，数据安全风险也在增加。恶意攻击者可能利用漏洞或恶意代码入侵系统，窃取数据或操纵AI模型，从而对企业的数字化营销活动造成严重影响。三）算法偏差以及人为因素的介入... - [10 Ways to Improve Your Digital Marketing Strategy](https://emarsystest.com/learn/blog/10-ways-to-improve-your-digital-marketing-strategy/): Enhance your digital marketing strategy with these 10 effective methods to increase customer engagement and drive conversions. - [Power to the Marketer 2024: Das erwartet Sie in der Masterclass Omnichannel und AI](https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/): Power to Marketer 2024: Seien Sie dabei, wenn wir uns den Herausforderungen des modernen Marketings stellen und die Arbeit von Marketing Professionals auf der ganzen Welt feiern. - [Power to the Marketer 2024: lo que nos depara la clase magistral sobre omnicanalidad e IA de este año](https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/): Únase a nosotros en Power to the Marketer 2024 a fin de afrontar los desafíos del marketing moderno y celebrar el trabajo de los profesionales del marketing de todo el mundo. - [Power to the Marketer 2024 : ce que vous réserve la masterclass Omnicanal et IA](https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/): Rejoignez-nous au festival Power to the Marketer 2024 : nous y parlerons des défis du marketing moderne, tout en braquant les projecteurs sur le travail des marketeurs du monde entier. - [Power to the Marketer 2024: What’s in Store for this Year’s Omnichannel & AI Masterclass](https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/): Join us for Power to the Marketer 2024 as we embrace the challenges of modern marketing & celebrate the work of marketers around the globe. - [Pilares da personalização: cinco formas de impulsionar a personalização em larga escala com a IA](https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/): Obtenha exemplos reais de como as marcas estão aplicando IA para criar experiências de personalização entre canais e como fazer isso em larga escala. - [Pilares de la personalización: cinco formas de impulsar la personalización a escala con IA](https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/): Obtenga ejemplos reales de cómo las marcas están poniendo en práctica la IA para crear experiencias de personalización en todos los canales, y hacerlo a escala. - [Piliers de la personnalisation : 5 façons de stimuler la personnalisation à grande échelle grâce à l’IA](https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/): Découvrez des exemples concrets de la manière dont les marques utilisent l’IA pour créer des expériences de personnalisation sur tous les canaux, et ce à grande échelle. - [Die Säulen der Personalisierung: 5 Möglichkeiten, AI für Personalisierung in großem Umfang zu nutzen](https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/): Erfahren Sie anhand konkreter Beispiele, wie Marken AI einsetzen, um kanalübergreifend personalisierte Erlebnisse zu schaffen – und das in großem Umfang. - [Pillars of Personalization: 5 Ways to Drive Personalization at Scale with AI](https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/): Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale. - [Piliers de la personnalisation : 8 stratégies intelligentes pour fidéliser les clients à grande échelle](https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/): Découvrez 8 stratégies pour vous aider à inciter vos clients à revenir, avec les conseils d’experts de notre partenaire technologique, Annex Cloud. - [Die Säulen der Personalisierung: 8 intelligente Strategien zur effektiven Förderung von Kund*innentreue](https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/): Entdecken Sie 8 Strategien, mit denen Sie Ihre Kund*innen zum Wiederkommen bewegen können, inkl. Tipps unseres Technologiepartners Annex Cloud. - [Pilares de la personalización: ocho estrategias inteligentes para impulsar la fidelización de los clientes a escala](https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/): Descubra ocho estrategias que lo ayudarán a conseguir que sus clientes lo vuelvan a elegir gracias al asesoramiento experto de nuestro socio tecnológico, Annex Cloud. - [Pillars of Personalization: 8 Smart Strategies to Drive Customer Loyalty at Scale](https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/): Discover 8 strategies to help you keep your customers coming back, featuring expert advice from our technology partner, Annex Cloud. - [SAP Emarsys se félicite de la nouvelle loi de l’UE sur l’IA](https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/): La loi de l’UE sur l’IA marque le début d’une nouvelle ère réglementaire destinée à favoriser l’innovation tout en veillant à la protection des données et à l’instauration de solides standards éthiques. - [Por qué SAP Emarsys acoge la nueva Ley de IA de la UE](https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/): La Ley de Inteligencia Artificial (IA) de la UE marca una nueva era de reglamentación que favorece la innovación al tiempo que garantiza rigurosos estándares de protección de datos y ética. - [Warum SAP Emarsys den neuen EU AI Act begrüßt](https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/): Der EU AI Act markiert eine neue Ära der Regulierung, die Innovationen fördert und gleichzeitig Datenschutz und ethische Standards sichert. - [Why SAP Emarsys Welcomes the New EU AI Act](https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/): The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. - [Pilares da personalização: três estratégias para experiências comerciais conectadas](https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/): Aprenda sobre o comércio conectado e confira exemplos do que marcas reais estão fazendo para criar jornadas de cliente consistentes. - [Die Säulen der Personalisierung: 3 Strategien für den vernetzten Handel](https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/): Hier erfahren Sie mehr über den vernetzten Handel und sehen anhand von Beispielen, wie echte Marken ihre Customer Journeys optimieren. - [Piliers de la personnalisation : 3 stratégies pour créer des expériences de commerce connecté](https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/): Découvrez le commerce connecté à travers des exemples de ce que font les marques pour créer des parcours clients parfaitement fluides. - [Pilares de la personalización: 3 estrategias para experiencias de comercio conectado](https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/): Obtenga información sobre el comercio conectado y vea ejemplos de lo que están haciendo las marcas reales para crear recorridos de cliente fluidos. - [Pillars of Personalization: 3 Strategies for Connected Commerce Experiences](https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/): Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys. - [Pillars of Personalization: How to Capture Customer Data (with Examples)](https://emarsystest.com/learn/blog/how-to-capture-customer-data/): Discover the steps you need to build a data capture strategy that powers relevant, personalized customer engagements. - [Release de productos SAP Emarsys de febrero 2024: aumente la productividad y expanda el alcance con nuevos canales, flujos de trabajo e innovaciones en IA](https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/): Descubra los nuevos métodos que emplea SAP Emarsys para ayudar a los profesionales de marketing a crear, lanzar y ampliar la interacción personalizada con los clientes a través de múltiples canales para impulsar resultados comerciales. - [SAP Emarsys Product Release – Februar 2024: neue Kanäle, Workflows und AI-Innovationen für mehr Produktivität und Reichweite](https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/): Entdecken Sie, welche neuen Möglichkeiten, SAP Emarsys Marketern eröffnet. Wir helfen Ihnen bei der Entwicklung, Einführung und Skalierung von personalisiertem Omnichannel Customer Engagement. - [February Product Release 2024 de SAP Emarsys : maximisez votre productivité et votre portée grâce à nos innovations en matière de canaux, de workflows et d’IA](https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/): Découvrez les nouveaux moyens mis par SAP Emarsys à la disposition des marketeurs pour créer, lancer et diffuser à grande échelle des campagnes omnicanales personnalisées capables de produire des résultats business. - [SAP Emarsys February 2024 Product Release: Unlock Productivity and Expand Reach with New Channels, Workflows and AI Innovations](https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/): Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. - [Wie ein Expert Solution Partner die SAP Emarsys-Plattform erfolgreich zu seinen Kunden bringt](https://emarsystest.com/learn/blog/how-expert-solution-partners-bring-emarsys-to-their-clients/): Der SAP Emarsys Expert Solution Partner hmmh unterstützt Kunden dabei, ihre Umsatzzahlen zu steigern und Prozesse zu verbessern. - [How Expert Solution Partners Bring SAP Emarsys to their Clients](https://emarsystest.com/learn/blog/how-expert-solution-partners-bring-emarsys-to-their-clients/): For over 25 years, hmmh has supported companies around the globe in their digital processes. Based in Germany, with clients... - [Omnichannel Marketing Mastery: 4 Brands that have Perfected Personalization](https://emarsystest.com/learn/blog/omnichannel-personalization-examples/): Discover how these 4 brands have mastered the art and science of omnichannel marketing to deliver personalized customer experiences. - [CEO Insights: 5 Key Learnings from The Omnichannel Difference Report ](https://emarsystest.com/learn/blog/omnichannel-difference-insights/): CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024. - [Digitale Transformation im Baumarkt: Wie OBI der Wandel von Single- zu Omni-Channel gelang](https://emarsystest.com/de/learn/blog/digitale-transformation-im-baumarkt/): Wie OBI Print-Werbung durch Kundensegmentierung nachhaltiger macht & strategisch ins CRM integriert. Lesen Sie weiter. - [What Is Content Personalization & Why Do You Need It?](https://emarsystest.com/learn/blog/what-is-content-personalization/): From definitions to benefits and real-world examples, discover everything you need to know about content personalization. - [Customer Retention and Loyalty: Key Differences and Strategies in 2024](https://emarsystest.com/learn/blog/customer-retention-loyalty-strategies/): From definitions to proven strategies, discover everything you need to drive retention and loyalty in 2024. - [Top 8 Customer Engagement Metrics and How to Track Them](https://emarsystest.com/learn/blog/top-customer-engagement-metrics/): Discover the essential customer engagement metrics vital for business success and how they impact customer relationships and drive growth. - [Las cuatro tendencias omnicanal de 2024 para el sector minorista](https://emarsystest.com/learn/blog/omnichannel-retail-trends/): Si existe una constante en el sector minorista, es el cambio. En 2023, vimos cambios en las tendencias omnicanal de... - [4 tendances omnicanales pour le retail en 2024](https://emarsystest.com/learn/blog/omnichannel-retail-trends/): Dans le monde du retail, la seule constante est le changement. 2023 a été une année de bouleversements en ce... - [4 Omnichannel-Retail-Trends für 2024](https://emarsystest.com/learn/blog/omnichannel-retail-trends/): Die einzige Konstante in der Welt des Retail ist die Veränderung. 2023 haben wir eine Verschiebung bei Omnichannel-Retail-Trends beobachtet: Von... - [4 Omnichannel Trends for Retail in 2024](https://emarsystest.com/learn/blog/omnichannel-retail-trends/): Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels. - [How Personalization and Value Exchanges Drive Customer Loyalty](https://emarsystest.com/learn/blog/how-personalization-and-value-exchanges-drive-customer-loyalty/): Get key highlights and short videos from this podcast hosted by Sinch. Learn how to drive loyalty with value exchanges and personalization. - [SAP Emarsys als Leader eingestuft: Analyse der G2-Bewertungen für das 4. Quartal 2023 ](https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/): Die G2-Bewertungen für SAP Emarsys zeigen weiterhin ein hohes Maß an Kund*innenzufriedenheit in den Schlüsselbereichen, die für Marketer entscheidend sind. - [SAP Emarsys emerge como líder: Un análisis de nuestras calificaciones de G2 del 4.º trimestre (T4) de 2023](https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/): Las calificaciones de G2 de SAP Emarsys continúan demostrando el alto nivel de satisfacción de los clientes en áreas críticas para los profesionales de marketing. - [SAP Emarsys s’impose comme un leader : une analyse des évaluations G2 reçues au T4 2023](https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/): Les évaluations obtenues par SAP Emarsys sur G2 mettent une nouvelle fois en évidence un haut niveau de satisfaction client dans des domaines présentant une importance capitale pour les marketeurs. - [SAP Emarsys Emerges as a Leader: An Analysis of our Q4 2023 G2 Ratings ](https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/): SAP Emarsys G2 Ratings continue to demonstrate the high level of customer satisfaction in key areas important to marketers. - [SAP Emarsys Product Release Roundup 2023](https://emarsystest.com/learn/blog/emarsys-product-release-roundup-2023/): Discover the biggest updates we’ve released this year that have empowered you, as a marketer, to drive tangible business outcomes.  - [24 Customer Engagement Statistics Your Brand Can't Ignore in 2024](https://emarsystest.com/learn/blog/customer-engagement-statistics/): From original research and market-leading sources, discover 24 statistics that prove the power customer engagement holds. - [Die Top 4 der erfolgreichen Strategien zur Kund*innenrückgewinnung](https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/): Mit einer Kund*innenrückgewinnungsstrategie können Sie die Kund*innenabwanderung verringern und für mehr Kund*innenbindung sorgen. - [Top 4 Customer Win-Back Strategies for Success](https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/): A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. - [Recapitulação da Black Friday 2023: potencialização do engajamento omnichannel e da fidelidade duradoura](https://emarsystest.com/learn/blog/black-friday-2023-recap/): Buzz do fim de semana da Black Friday e da Cyber Monday! A SAP Emarsys observou um aumento de 9% nos engajamentos de clientes em relação ao ano anterior. - [Black Friday 2023: SAP Emarsys fördert Omnichannel Engagement und dauerhafte Loyalität](https://emarsystest.com/learn/blog/black-friday-2023-recap/): Black Friday und Cyber Weekend waren ein voller Erfolg! SAP Emarsys konnte die Zahl der Interaktionen mit Kund*innen um 9 % im Vergleich zum Vorjahr steigern. - [Black Friday 2023 Recap: Powering Omnichannel Engagement and Lasting Loyalty](https://emarsystest.com/learn/blog/black-friday-2023-recap/): Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements. - [3 Research-Backed Tips for Increasing Customer Loyalty](https://emarsystest.com/learn/blog/3-research-backed-tips-for-increasing-customer-loyalty/): Get insights to fuel your loyalty-building customer engagement strategy, based on new research from SAP Emarsys’ Customer Loyalty Index 2023 report. - [Loyalty Index Report 2023 – Der Deutschland-Trend für Kund*innentreue](https://emarsystest.com/de/learn/blog/loyalty-index-report-2023-deutschland-trend/): Unser diesjähriger Customer Loyalty Index Report liefert wichtige Zahlen und Einblicke in die Shopping- und Treuegewohnheiten deutscher und internationaler Verbraucher*innen. - [SAP Emarsys October Release 2023: Empowering Marketers Through Innovation](https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/): New innovations in the SAP Emarsys October Release 2023 empower marketers to reach more customers, boost loyalty & accelerate business results. - [Lanzamiento de octubre de 2023 de SAP Emarsys: Impulsar a los profesionales del marketing a través de la innovación](https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/): Las flamantes innovaciones en el lanzamiento de octubre de 2023 de SAP Emarsys impulsan a los profesionales del marketing a buscar más clientes, desarrollar una mayor lealtad y acelerar los resultados comerciales. Más información. - [October Release 2023 de SAP Emarsys : optimiser les performances des marketeurs via l’innovation](https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/): Les innovations de l’October Release 2023 de SAP Emarsys donnent aux marketeurs les moyens de toucher plus de clients, de renforcer la fidélité et de maximiser les résultats business. Vous voulez en savoir plus ? - [SAP Emarsys Oktober-Release 2023: Mehr Handlungsfähigkeit für Marketer durch Innovation](https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/): Die neuen Innovationen im SAP Emarsys Oktober-Release 2023 ermöglichen es Marketingverantwortlichen, mehr Kund*innen zu erreichen, die Kund*innentreue zu stärken und schneller Geschäftserfolge zu erzielen. Mehr dazu. - [企业为什么要考虑营销自动化 (MA)？ (第一章)](https://emarsystest.com/cn/learn/blog/cx-153/): 数字化营销在不同的时代，侧重点是不一样的。  在还有流量红利时代，品牌更关注引流获客，也就是数字化广告，特别是针对匿名群体的信息推送。谈客户经营，则侧重于社交媒体上的粉丝经营，也是针对群体的数据收集和分析。例如：社交倾听，营销和互动。谈多渠道互动，主要有两个层面要求，一个是客户行为数据的及时获取，包括关键客户互动事件的获取。另一个是信息的主动推送。所以自建站和EDM往往是品牌的选择，这样通过社媒打广告，引流到自建站，通过EDM促进转化，这就是最早的客户旅程，也是营销自动化的雏形。  随着流量红利的消失，社媒的获客成本越来越高。同时，全球各地区的个人信息和隐私保护越来越严，获取匿名客户信息和传统基于匿名用户群体营销的DMP的发展越来越不明朗。大多是品牌通过前期社媒广告投入，已经获得和积累了大量已知客户信息，也就是第一方客户数据，但是这些数据并被有效利用。因此，客户运营的焦点开始变为如何基于第一方客户数据实现覆盖客户全生命周期的个性化客户互动。  这个时候营销自动化（MA）就变得很重要，而且从过去以固化客户旅程，群体精准营销的思路，变为多波段，多渠道的动态客户旅程。在动态客户旅程中的每个客户互动的节点，都会跟进客户的反馈和最新的客户360信息做判断，来决定下一步互动渠道和内容。其核心是基于动态实时的客户360，实现大规模的，自动的，1对1的个性化客户互动。  对比过去，现在的营销自动化（MA）更强调及时性，上下文相关性。也就是MA领域四大要素中经常会被忽视的时间和内容。过去的MA强调计划式，通常选定渠道，选定客群，选定模版，定时发送。现在的MA更强调事件触发式的营销，这些事件可以来自于客户或者产品的静态属性变化，也可以来自客户的行为数据。比如：生日提醒，到货通知，放弃购物车营销等。  最后，营销自动化（MA）只是一种Martech技术，如果单纯从功能角度去看，市场上的MA解决方案并没有明显差别。MA作为一个工具是为营销者服务的，因此营销者认可并愿意使用才是最重要的。因为数字化营销难在确定营销目标，选择对的营销策略，最后才是用MA快速策划和执行。如果一个MA工具需要IT花大的精力配置和维护，那么营销者一定会用不好，因为其灵活性跟不上市场和业务变化的需要。 *本文摘自SAP大中华区客户体验负责人Ivan Min撰写的文章，经授权刊登于Emarsys官方网站。  - [数字化营销案例 一 PUMA 电邮营销（第二章）](https://emarsystest.com/cn/learn/blog/digital-marketing-case-study-puma-email-marketing-vol-2/): SAP Emarsys的CEDP可以实现行为数据的捕获，简易连接企业其他客户数据源做客户细分。同时SAP Emarsys也支持导入客户和产品信息。再配合开箱即用，蕴含营销最佳实践的分析报表，让营销者很容易拥有基于统一管理的客户数据的洞察，营销活动分析。 - [数字化营销案例 一 PUMA 电邮营销（第一章)](https://emarsystest.com/cn/learn/blog/digital-marketing-case-study-puma-email-marketing-vol-1/): 数字化营销从业者对数字化营销的理解是甚么？以PUMA欧洲的案例深入探讨SAP Emarsys的营销功能。 - [数字化营销案例 一 PUMA 电邮营销（第三章）](https://emarsystest.com/cn/learn/blog/digital-marketing-case-study-puma-email-marketing-vol-3/): 了解PUMA欧洲如何利用SAP Emarsys的AI功能做到真正的1对1个性化营销 - [Recognition for SAP Emarsys: Q3 2023 G2 Ratings Analysis](https://emarsystest.com/learn/blog/recognition-for-emarsys-q3-2023-g2-ratings-analysis/): At Emarsys, we often counsel the brands we work with that building trust with their customers is one of the... - [Strategies to Give You an Edge for 2023 Holiday Readiness (Webinar Recap)](https://emarsystest.com/learn/blog/strategies-to-give-you-an-edge-for-2023-holiday-readiness-webinar-recap/): Feeling pressed about those peak-season marketing goals? Get consumer insights and engagement strategies to help you edge out the competition. - [6 consejos de expertos para captar clientes durante las fiestas.](https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/): Lea ahora los 6 consejos prácticos que ofrecen los expertos de las empresas Mention Me, Movable Ink y Wunderkind para captar clientes durante las fiestas. - [Des experts de l’engagement client offrent 6 conseils pour se préparer à la période des fêtes](https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/): Voici 6 conseils pratiques pour se préparer à la période des fêtes, proposés par les experts de l’engagement client Mention Me, Movable Ink et Wunderkind. - [6 Tipps von Customer-Engagement-Expert*innen für die Feiertagsvorbereitung](https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/): Hier finden Sie 6 praktische Tipps zur Vorbereitung auf die Feiertagssaison, die uns die Customer Engagement-Expert*innen von Mention Me, Movable Ink und Wunderkind verraten haben. - [6 Holiday-Readiness Tips from Customer Engagement Experts](https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/): Read now for 6 actionable holiday-readiness tips from customer engagement experts Mention Me, Movable Ink, and Wunderkind. - [What Does the iOS17 Update Mean for Marketers?](https://emarsystest.com/learn/blog/what-does-the-ios17-update-mean-for-marketers/): Many brands are wondering: what does the iOS17 update mean for marketers? Read on for insights, and the changes we see on the horizon. - [5 Reasons Why Customer Engagement is the Key to Brand Loyalty](https://emarsystest.com/learn/blog/customer-engagement-and-loyalty-5-reasons/): Discover 5 powerful reasons why customer engagement reigns supreme for driving brand loyalty and accelerating business outcomes. - [Cinco estrategias de captación de clientes para marcas líderes en comercio electrónico](https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/): Impulse el éxito del comercio electrónico con 5 estrategias comprobadas de captación de clientes para las principales marcas. Mejore la experiencia del cliente e impulse las ventas. - [5 stratégies d’engagement client destinées aux grandes marques d’e-commerce](https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/): Dynamisez vos performances en matière d’e-commerce grâce à 5 stratégies d’engagement client développées au profit des plus grandes marques. Optimisez l’expérience de vos clients et donnez un coup de fouet à vos ventes. - [5 Customer-Engagement-Strategien für führende E-Commerce-Marken](https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/): Steigern Sie Ihren E-Commerce-Erfolg mit 5 bewährten Customer-Engagement-Strategien für Top-Marken. - [5 Customer Engagement Strategies for Leading E-Commerce Brands](https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/): Boost e-commerce success with 5 proven customer engagement strategies for top brands. Elevate customer experience & drive sales. - [5 Ways to Extend Your Digital Advertising on the Open Internet](https://emarsystest.com/learn/blog/5-ways-to-extend-your-digital-advertising-on-the-open-internet/): In this guest article, discover how enriched data enables you to put the customer at the center of your marketing. - [2023 Customer Engagement Trends and Technologies](https://emarsystest.com/learn/blog/2023-customer-engagement-trends-and-technologies/): Discover the latest 2023 customer engagement trends and technologies to help you deliver better customer experiences and drive business results. - [3 Key Reasons Why Top Retail Brands Are Investing in Customer Engagement Platforms](https://emarsystest.com/learn/blog/3-reasons-retail-brands-are-investing-in-customer-engagement-platforms/): Discover why leading retail brands are investing in customer engagement platforms to boost loyalty, sales, and revenue-driving personalization. - [How AI Technology Will Transform Customer Engagement](https://emarsystest.com/learn/blog/how-ai-technology-will-transform-customer-engagement/): Learn how AI will revolutionize customer engagement with better personalization, improved CX, and seamless omnichannel experiences. - [July Release 2023 de SAP Emarsys : des innovations pour optimiser les performances des marketeurs](https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/): Découvrez la July Release 2023 de SAP Emarsys, qui donne plus de pouvoir aux marketeurs et maximise l’engagement client omnicanal. - [Release de julio de 2023 de SAP Emarsys: Nuevas innovaciones para empoderar a los especialistas en marketing](https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/): Descubre cómo el Release de julio 2023 de SAP Emarsys aumenta la productividad de los profesionales de marketing y promueve una mayor interacción con los clientes a través de todos los canales. - [SAP Emarsys July Release 2023: neue Innovationen für erfolgreiche Marketer](https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/): Entdecken Sie, wie Marketer mit dem SAP Emarsys July Release ihr volles Potenzial ausschöpfen können. Erfahren Sie außerdem, wie sich mit dem aktuellen Release mehr Omnichannel Customer Engagement erzielen lässt. - [SAP Emarsys July Release 2023: New Innovations to Empower Marketers ](https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/): Discover how the SAP Emarsys July Release 2023 brings more power to marketers and drives more omnichannel customer engagement. - [SAP Emarsys glänzt als Leader: Analyse der G2-Bewertungen für das 2. Quartal 2023](https://emarsystest.com/learn/blog/emarsys-shines-as-a-leader-q2-2023-g2-ratings-analysis/): Als führender Anbieter von Omnichannel-Marketinglösungen freuen wir uns, dass wir in den jüngsten G2-Bewertungen für das 2. Quartal 2023 erneut als einer der Spitzenreiter hervorgegangen sind. - [SAP Emarsys Shines as a Leader: Q2 2023 G2 Ratings Analysis](https://emarsystest.com/learn/blog/emarsys-shines-as-a-leader-q2-2023-g2-ratings-analysis/): At Emarsys, we’ve found that in the ever-evolving landscape of marketing technology, it’s critical to stay ahead of the curve.... - [10 Ready-to-Deploy Omnichannel Marketing Tactics Your Strategy Needs](https://emarsystest.com/learn/blog/10-ready-to-deploy-omnichannel-marketing-tactics-your-strategy-needs/): Discover the must-have omnichannel marketing tactics that the most successful brands leverage to increase customer engagement, loyalty, and revenue. - [El poder de los datos para impulsar la lealtad](https://emarsystest.com/learn/blog/the-power-of-data-to-drive-loyalty/): La recopilación de los datos correctos lo ayudará a generar lealtad en sus mejores clientes. Explore el poder de los datos para impulsar la lealtad. - [The Power of Data to Drive Loyalty](https://emarsystest.com/learn/blog/the-power-of-data-to-drive-loyalty/): Collecting the right data will help you engender loyalty in your best customers. Explore the power of data to drive loyalty. - [2023 Power to the Marketer Festival: Omnichannel Masterclass Recap](https://emarsystest.com/learn/blog/2023-power-to-the-marketer-festival-omnichannel-masterclass-recap/): Discover insights and strategies from brands like Estée Lauder, Spoonflower, Walla, BrandAlley, Hobbii, Ochsner Sport, and more, as revealed during the Power to the Marketer Festival’s live Omnichannel Masterclass event. - [SAP Emarsys-Forschungsbericht: Mobile Wallet auf dem Vormarsch](https://emarsystest.com/learn/blog/emarsys-research-report-the-rise-of-the-mobile-wallet/): Eine neue Studie von SAP Emarsys zeigt, wie moderne Verbraucher*innen mobile Geldbörsen (Mobile Wallets) nutzen, um einzukaufen, und mehr. - [SAP Emarsys Research Report: The Rise of the Mobile Wallet](https://emarsystest.com/learn/blog/emarsys-research-report-the-rise-of-the-mobile-wallet/): New research from SAP Emarsys reveals how today's consumers are using mobile wallets to shop, engage, and stay connected with brands they love. - [SAP Emarsys resserre les liens de la famille du FC Bayern](https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/): SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why... - [How SAP Emarsys Is Bringing FC Bayern Family Even Closer Together](https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/): SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key! - [So bringt SAP Emarsys die FC Bayern Familie noch enger zusammen](https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/): Ein Treffer für das Fan-Erlebnis 32 deutsche Meistertitel, 20 DFB-Pokalsiege und sechs glorreiche Triumphe in der Champions League – als Bayern-Fan... - [23+ Omnichannel Marketing Statistics You Need to Know](https://emarsystest.com/learn/blog/omnichannel-marketing-statistics/): Discover the most relevant omnichannel marketing statistics and learn how your marketing team can use them to engage more customers and drive results. - [El Festival Poder para los Profesionales de Marketing 2023: De qué se trata, qué tenemos preparado y qué aprenderá](https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/): Vea cómo el Festival Poder para los Profesionales de Marketing 2023, en asociación con Vogue Business, destaca a los especialistas en marketing que elevan el arte y la ciencia del marketing. - [Le festival Power to the Marketer 2023 : projet, programme et contenus](https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/): Le festival Power to the Marketer 2023, en collaboration avec Vogue Business, mettra en avant des marketeurs qui développent l’art et la science du marketing. - [Das Power to the Marketer Festival 2023: Worum es geht, was es zu sehen gibt und was Sie lernen werden!](https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/): Das 2023 Power to the Marketer Festival in Zusammenarbeit mit Vogue Business stellt Ihnen Marketer vor, die die Kunst und Wissenschaft des Marketings voranbringen. - [The 2023 Power to the Marketer Festival: What’s It About, What’s In Store, and What You’ll Learn](https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/): See how the 2023 Power to the Marketer Festival, in association with Vogue Business, showcases marketers elevating the art and science of marketing. - [Omnichannel Marketing Examples to Inspire Your Strategy](https://emarsystest.com/learn/blog/omnichannel-marketing-examples/): See five examples of real brands using omnichannel marketing to drive customer engagement and loyalty, and deliver better business results. - [5 Pillars of the Omnichannel Customer Journey [+ Examples]](https://emarsystest.com/learn/blog/omnichannel-customer-journey/): Explore the five key pillars that drive customer engagement, satisfaction, and loyalty in the digital age, and unlock the secrets to crafting an exceptional omnichannel strategy. - [Promoción de marca: Tu arma secreta para el crecimiento sostenible y la retención de clientes](https://emarsystest.com/learn/blog/brand-advocacy/): En tiempos económicos difíciles, es fundamental que los profesionales de marketing hagan crecer su volumen de negocios orgánicamente. La promoción de marca ayuda a expandir tu base de clientes fieles y mantiene contentos a los clientes actuales. - [Promotion de marque : l’arme secrète pour une croissance durable et la rétention client](https://emarsystest.com/learn/blog/brand-advocacy/): En période économique difficile, les marketeurs doivent faire progresser leur entreprise de façon naturelle. La promotion de marque vous aidera à élargir votre base clientèle et à maintenir la satisfaction des clients existants. - [Brand Advocacy: Your Secret Weapon for Sustainable Growth & Customer Retention](https://emarsystest.com/learn/blog/brand-advocacy/): In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy. - [Daten und Kanäle miteinander verknüpfen: Mit ganzheitlichen Daten zu mehr Kundenbindung und hochgradig personalisierter Ansprache](https://emarsystest.com/de/learn/blog/daten-und-kanaele-miteinander-verknuepfen/): Wie lässt sich die Kundenerfahrung im Handel effektiv verbessern und so die Kundenbindung und -treue steigern? Die Antwort: Mit den richtigen Daten und einer ganzheitlichen CX. Mehr erfahren. - [<strong>G2 Spring 2023 Report: SAP Emarsys es líder en personalización, análisis de procesos de los clientes y mucho más</strong>](https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/): En Emarsys, sabemos muy bien que los clientes son nuestra razón de ser. Cuando les va bien, nosotros prosperamos. Nada... - [<strong>Rapport G2 printemps 2023 : SAP Emarsys leader en personnalisation, analyses du parcours client et plus encore</strong>](https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/): Chez Emarsys, nous sommes parfaitement conscients que les clients sont notre raison d'être. Lorsqu'ils se portent bien, nous prospérons. Il... - [G2 Spring 2023 Report: SAP Emarsys als führendes Unternehmen in den Bereichen Personalisierung, Customer Journey Analytics und mehr ausgezeichnet](https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/): Der G2 Spring 2023 Report stuft SAP Emarsys als führend in den Bereichen Personalisierung, Customer Journey Analytics und mehr ein. Weiterlesen. - [G2 Spring 2023 Report: SAP Emarsys Leads in Personalization, Customer Journey Analytics, and More](https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/): At Emarsys, we are keenly aware that customers are our lifeblood. When they’re doing well, we thrive. Nothing is better... - [Understanding the 4 Ps of Marketing Through Digital Transformation](https://emarsystest.com/learn/blog/4-ps-of-marketing-importance/): Automation, Artificial Intelligence, Machine Learning & Data Analytics have revolutionized the marketing industry. Learn new ways to implement the 4 Ps of Marketing. - [Nachhaltige Omnichannel-Kund*innenbindung - 3 Marken aus der DACH-Region machen es vor](https://emarsystest.com/de/learn/blog/nachhaltige-omnichannel-kundinnenbindung-3-marken-aus-der-dach-region-machen-es-vor/): Mit einem Omnichannel-Marketingansatz lassen sich auf dem hart umkämpften Retail-Markt Kund*innen langfristig binden und Umsätze sichern. Mehr erfahren. - [How Top Brands Use Omnichannel Marketing for Better Relationships, Retention, & Revenue](https://emarsystest.com/learn/blog/top-brands-using-omnichannel-marketing-for-better-relationships-retention-revenue/): See how top brands like Happy Socks and French Connection use personalized omnichannel marketing to increase customer loyalty and drive business results. - [Personalized Omnichannel Marketing & Where to Begin](https://emarsystest.com/learn/blog/personalized-omnichannel-marketing-where-to-begin/): Read more to discover what personalized omnichannel marketing is and how to get started with creating a strategy for your business. - [SAP Emarsys Spring Release 2023: Updates, mit denen Sie Zeit sparen, die CX verbessern und die Kund*innentreue stärken können](https://emarsystest.com/learn/blog/emarsys-spring-release-2023/): Entdecken Sie, welche Neuerungen es in den Bereichen Mobile, SMS, Personalisierung, APIs usw. gibt. Wir haben sogar ein Emoji-Update! 😀 - [SAP Emarsys Spring Release 2023: Updates to Help You Save Time, Improve CX, and Drive Loyalty](https://emarsystest.com/learn/blog/emarsys-spring-release-2023/): Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀 - [Beauty Pie & Innovasport: Real Brands Driving Real Marketing Results](https://emarsystest.com/learn/blog/real-brands-driving-real-marketing-results/): Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement. - [Retail Trends: Mit kund*innenzentrierten Inhalten zu einer kanalübergreifenden Kommunikation und nachhaltigem Wachstum](https://emarsystest.com/de/learn/blog/retail-trends-mit-kundinnenzentrierten-inhalten-zu-nachhaltigem-wachstum/): Im zweiten Teil der Retail Trends-Blogreihe erklären wir, wie die richtigen Inhalte für mehr Kund*innenbindung und nachhaltiges Wachstum im Einzelhandel sorgen können. - [How SAP Emarsys Brings More Power to Marketers with ChatGPT and AI](https://emarsystest.com/learn/blog/how-sap-emarsys-brings-more-power-to-marketers-with-chatgpt-and-ai-marketing-technology/): Hear from John Rice, Chief Architect at SAP Emarsys, as he shares SAP Emarsys’s vision to bring more power to marketers with ChatGPT and AI technology. - [Retail Trends: Retention and Loyalty Are Driving Marketing Strategies in 2023](https://emarsystest.com/learn/blog/retail-trends-retention-and-loyalty-are-driving-marketing-strategies-in-2023/): Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies. - [Retail Trends: Applying Your Data for a Competitive Advantage](https://emarsystest.com/learn/blog/retail-trends-applying-your-data-for-a-competitive-advantage/): What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the... - [Retail Trends: Effektive Datennutzung für eine bessere CX und Wettbewerbsvorteile im Einzelhandel](https://emarsystest.com/de/learn/blog/retail-trends-effektive-datennutzung/): Mit den richtigen Daten und einer nahtlosen on- und offline Erfahrung können sich Einzelhändler in der DACH-Region im Jahr 2023 behaupten und Erfolge sichern. - [Cookies Are Going Away - What's a Marketer To Do?](https://emarsystest.com/learn/blog/cookies-are-going-away-whats-a-marketer-to-do/): As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022,... - [4 Ways to Create a Winning Multi-Channel Marketing Strategy](https://emarsystest.com/learn/blog/winning-multi-channel-marketing-strategy/): Learn to build a successful multichannel marketing strategy that increases brand visibility, trust, and customer loyalty. - [10 Martech Capabilities That Maximize Your ROI](https://emarsystest.com/learn/blog/10-martech-capabilities-that-maximize-your-roi/): A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations. - [What is Data-Driven Advertising? Definition, Strategies, & Trends](https://emarsystest.com/learn/blog/definitive-guide-data-driven-advertising/): Use data-driven advertising to automate and scale the delivery of communications to customers on a 1-to-1 level. Read more to learn how. - [<strong>Best Software Awards 2023 de G2: SAP Emarsys recibió un reconocimiento por uno de los mejores productos de marketing y comercio</strong>](https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/): Descubra por qué los clientes ayudaron a que SAP Emarsys recibiera un reconocimiento por uno de los mejores productos de marketing y comercio en los Best Software Awards 2023 de G2. - [<strong>Classement G2 des meilleurs logiciels 2023 : SAP Emarsys figure parmi les meilleurs produits de marketing et de commerce</strong>](https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/): Découvrez pourquoi nos clients ont désigné SAP Emarsys comme l'un des meilleurs produits de marketing et de commerce dans le cadre du classement G2 des meilleurs logiciels 2023. - [G2 2023 Best Software Awards: SAP Emarsys als eines der besten Marketing- und Commerce-Produkte ausgezeichnet](https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/): Erfahren Sie, welche Gründe dazu beigetragen haben, dass SAP Emarsys von unseren Kund*innen bei den G2 2023 Best Software Awards als eines der besten Marketingprodukte und eines der besten Commerce-Produkte ausgezeichnet wurde. - [G2 2023 Best Software Awards: SAP Emarsys Named One of the Best Marketing and Commerce Products](https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/): Discover why SAP Emarsys was named one of the Best Marketing Products and Best Commerce Products in the G2 2023 Best Software Awards. - [Retail Trends: Planung von Strategie und Ausführung im Einzelhandel für das Jahr 2023 – So meistern Sie die wachsenden Herausforderungen](https://emarsystest.com/learn/blog/planning-your-2023-retail-strategy-execution-amidst-rising-challenges/): Insights von Retail Touchpoints und SAP Emarsys geben Aufschluss über die entscheidenden Herausforderungen, denen sich Einzelhändler bei der Planung von Strategie und Ausführung im Jahr 2023 gegenübersehen. Mehr dazu. - [Retail Trends: Planning Your 2023 Retail Strategy & Execution Amidst Rising Challenges](https://emarsystest.com/learn/blog/planning-your-2023-retail-strategy-execution-amidst-rising-challenges/): Insights from Retail TouchPoints and SAP Emarsys reveal critical challenges retailers will face as they prepare and execute their 2023 marketing strategies. - [9 Ways to Deliver a Successful Email Marketing Campaign in 2023](https://emarsystest.com/learn/blog/successful-email-marketing-campaign/): Create successful email marketing campaigns with all the necessary tips and tricks you need to know to drive conversions and build a strong email list. - [<strong>Rapport G2 hiver 2022 : SAP Emarsys en tête du classement en matière d’adoption par les utilisateurs, de satisfaction des clients, et dans bien d’autres domaines</strong>](https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/): L'année 2022 a été très fructueuse et nous sommes heureux d'annoncer qu'elle s'est terminée en beauté avec la publication du... - [<strong>Reporte G2 de Invierno 2022: Cómo SAP Emarsys lidera en adopción de usuarios, satisfacción del cliente y mucho más</strong>](https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/): Después de una fuerte actuación en 2022, nos complace anunciar que terminamos el año con nuestro mejor informe G2 hasta... - [G2 Winter 2022 Report: SAP Emarsys ist Spitzenreiter bei Akzeptanz, Kund*innenzufriedenheit und mehr](https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/): G2 hat die Grid Reports für das vierte Quartal 2022 veröffentlicht. SAP Emarsys wurde dabei in vielen Kategorien ausgezeichnet. Mehr erfahren. - [G2 Winter 2022 Report: How SAP Emarsys Leads in User Adoption, Customer Satisfaction, and More](https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/): After a strong 2022, we are happy to announce that we ended the year with our best G2 report yet.... - [Multichannel Marketing in 2023: What It Is, Why It Matters, and How to Master It](https://emarsystest.com/learn/blog/what-is-multichannel-marketing/): Multichannel marketing uses a single strategy across multiple channels, leverages the power of data, and engages with customers to drive conversions and build loyalty. Learn more. - [Retour sur 2022 et perspectives pour 2023](https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/): L'année a été marquée par des changements rapides pour nous et nos clients. Le comportement des consommateurs continue d'évoluer, mais... - [Ausblick auf 2023 und ein Rückblick auf das vergangene Jahr](https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/): Wo geht es hin im neuen Jahr? Wir wagen den Blick nach vorne und lasse gleichzeitig das vergangene Jahr Revue passieren. Mehr erfahren. - [What's Coming in 2023, Plus 2022 in Review](https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/): This past year has been a fast-moving one for us and our customers. While consumer behavior continues to evolve, we’re... - [Resumen del Black Friday del 2022: SAP Emarsys ofrece una interacción omnicanal con los clientes](https://emarsystest.com/learn/blog/black-friday-2022-recap/): ¡Estamos rompiendo récords! Desde el Black Friday hasta el Cyber Monday, experimentamos un aumento interanual del 45 % de las interacciones con los clientes. - [Black Friday 2022 Recap: SAP Emarsys Delivers Omnichannel Customer Engagements](https://emarsystest.com/learn/blog/black-friday-2022-recap/): We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements. - [Power to the Marketer: 5 MORE Can’t-Miss Sessions](https://emarsystest.com/learn/blog/5-more-cant-miss-sessions/): The festival may be over, but this is one celebration that never ends. Catch these 5 stand-out sessions you may have missed! - [<strong>Indice de fidélité client 2022 : Âge, revenues, villes et pays d’orignes : Analyse des caractéristiques des consommateurs français impactant la fidélité client</strong>](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-france/): Une nouvelle étude d'SAP Emarsys révèle les caractéristiques de la fidélisation des clients français dans le monde actuel où le commerce et la vente au détail sont axés sur le digital. - [<strong>Indice de Fidélité Client 2022 : l’évolution de la fidélité des consommateurs dans le monde</strong>](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/): L'étude de l'indice de fidélité client d'SAP Emarsys 2022 révèle les caractéristiques de la fidélisation dans le monde actuel où le commerce et la vente au détail sont axés sur le digital. - [3 façons dont Happy Socks utilise les données connectées pour offrir de meilleures expériences à ses clients](https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/): Découvrez comment Happy Socks utilise les données connectées pour concrétiser sa vision de l'engagement client et offrir de meilleures expériences. - [3 Wege, wie Happy Socks verknüpfte Daten nutzt, um bessere Kund*innenerlebnisse bereitzustellen](https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/): Erfahren Sie, wie Happy Socks verknüpfte Daten nutzt, um seine Customer Engagement-Vision zu verwirklichen und bessere Erlebnisse bereitzustellen. - [3 Ways Happy Socks Uses Connected Data to Deliver Better Customer Experiences](https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/): Discover how Happy Socks uses connected data to achieve their vision of customer engagement and deliver better experiences. - [Customer Loyalty Index 2022: A Review of French Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-france/): New research from SAP Emarsys reveals what French customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - [Customer Loyalty Index 2022: A Review of US Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-states/): New research from SAP Emarsys reveals what US customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - [Customer Loyalty Index 2022: A Review of Australia Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-australia/): New research from SAP Emarsys reveals what Australian customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - [Customer Loyalty Index 2022: Weltweite Veränderungen bei der Kund*innentreue](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/): Die Customer Loyalty Index-Studie für das Jahr 2022 veranschaulicht Kund*innentreue in der heutigen Zeit des Digital-First-Einzelhandels und des Always-on-Commerce. - [Customer Loyalty Index 2022: How Loyalty Is Changing Amongst Consumers Globally](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/): Research from SAP Emarsys's Customer Loyalty Index 2022 reveals what loyalty looks like in today's world of always-on, digital-first retail and commerce. - [Customer Loyalty Index 2022: A Review of UK Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-kingdom/): New research from SAP Emarsys reveals what UK customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - [Customer Loyalty Index 2022: Bericht zu den Eigenschaften deutscher Verbraucher*innen. Welche Faktoren beeinflussen die Loyalität zu Einzelhändlern, Marken und Geschäften?](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-germany/): Die neueste Studie von SAP Emarsys gibt Aufschluss darüber, wie Kund*innentreue in der heutigen Zeit des Digital-First-Einzelhandels und des Always-on-Commerce in Deutschland aussieht. - [Customer Loyalty Index 2022: A Review of German Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores](https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-germany/): New research from SAP Emarsys reveals what German customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - [5 stratégies utilisées par les équipes expertes en marketing pour optimiser les performances omnicanales](https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/): Découvrez comment les entreprises leaders élaborent des stratégies omnicanales performantes et percutantes en termes de croissance des revenus et de fidélisation. - [5 Strategien, die „reife“ Marketingteams zur Maximierung von Omnichannel-Ergebnissen einsetzen](https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/): Erfahren Sie, mit welchen erfolgreichen Omnichannel-Strategien führende Unternehmen echte Umsatzsteigerungen erzielen und für mehr Kund*innentreue sorgen. - [5 Strategies That Mature Marketing Teams Use to Maximize Omnichannel Results](https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/): Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty. - [Power to the Marketer: 5 Can't Miss Sessions](https://emarsystest.com/learn/blog/5-cant-miss-sessions/): Catch up on the Power to the Marketer Festival with these 5 can't miss sessions with insights from brands such... - [SAP Emarsys Autumn Release 2022: neue Funktionen und Innovationen für erfolgreiche Marketer](https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/): Entdecken Sie, welche Möglichkeiten SAP Emarsys Marketern bietet, damit sie überall interagieren, überall personalisieren, jede Person erreichen und echtes Omnichannel Customer Engagement erzielen können. - [Autumn Release de SAP Emarsys 2022: nuevas funciones e innovaciones para facultar a los profesionales de marketing](https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/): Descubra cómo SAP Emarsys faculta a los profesionales de marketing para interactuar en cualquier lugar, personalizar las interacciones en todas partes y llegar a todo el mundo para lograr una verdadera interacción omnicanal con el cliente. - [SAP Emarsys : Autumn Release 2022  – Nouvelles fonctionnalités et innovations pour optimiser les performances des marketeurs](https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/): Découvrez comment SAP Emarsys optimise l’engagement omnicanal et la personnalisation des messages. - [SAP Emarsys Autumn Release 2022: New Features and Innovations to Empower Marketers](https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/): Discover how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement. - [Exploring Sustainability, Fashion, & Marketing with PANGAIA](https://emarsystest.com/learn/blog/exploring-sustainability-fashion-and-marketing-with-pangaia/): Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview. - [Day 3 Recap: Reaching New Audiences with Constant Innovation](https://emarsystest.com/learn/blog/day-3-recap-reaching-new-audiences-with-constant-innovation/): Catch up on Day 3 of the festival, including mainstage keynotes, must-watch sessions, insights from brands such as TikTok, Vogue,... - [Day 2 Recap: Aligning Omnichannel Marketing, CX, and Revenue](https://emarsystest.com/learn/blog/power-to-the-marketer-day-2-recap-gibson-guitars-forrester-emarsys-keynote/): Get the recap of Day 2 of the festival — highlights from Forrester, the SAP Emarsys Product Keynote, Gibson Guitars, stand-out sessions, and more! - [Consumers Will Increase Spending on Black Friday](https://emarsystest.com/learn/blog/black-friday-making-the-most-of-the-big-day-duplicate/): Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. - [Nuevas innovaciones de SAP Emarsys para dar más poder a los profesionales de marketing](https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/): Descubra cómo SAP Emarsys capacita a los profesionales de marketing para interactuar en cualquier lugar, personalizar las interacciones en todas partes y llegar a todo el mundo para lograr un verdadero compromiso omnicanal con el cliente. - [De nouvelles innovations SAP Emarsys pour donner plus de pouvoir aux marketeurs](https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/): Découvrez comment SAP Emarsys donne aux marketeurs les moyens d'engager et de personnaliser la communication à un large éventail de clients tout en garantissant un véritable engagement omnicanal. - [New SAP Emarsys Innovations to Bring More Power to Marketers](https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/): Learn how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement. - [Day 1 Recap: Leading the Way to Better Customer Engagement](https://emarsystest.com/learn/blog/day-1-recap-leading-the-way-to-better-customer-engagement/): Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky. - [Les marketeurs mis à l'honneur dans le monde entier ! Des sessions en direct en ligne, en présentiel et à la demande.](https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/): En collaboration avec Vogue Business, SAP Emarsys met à l’honneur les marketeurs du monde entier au cours du Festival Power to the Marketer ! - [Celebramos a los profesionales de marketing de todo el mundo (en vivo en línea, presencial y on-demand)](https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/): Conozca cómo SAP Emarsys, en asociación con Vogue Business, reune a los profesionales de marketing de todo el mundo para la celebración global durante el festival Power to the Marketer Festival. - [Celebrating Marketers Across the Globe — Live Online, In-Person & On-Demand](https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/): Learn how SAP Emarsys in association with Vogue Business is bringing marketers around the world together for a global celebration during the Power to the Marketer Festival. - [Movable Ink, Accenture et Dynamic Yield révèlent les nouvelles tendances Tech 2022](https://emarsystest.com/learn/blog/tech-trends-for-2022/): Découvrez ces cinq marques de la Tech qui interviendront lors du prochain festival Power to the Marketer, du 4 au 6 octobre. Lire plus ! - [Movable Ink, Accenture y Dynamic Yield presentan las nuevas tendencias tecnológicas para el 2022](https://emarsystest.com/learn/blog/tech-trends-for-2022/): Mire estas cinco marcas de tecnología que participarán en el próximo festival Power to the Marketer del 4 al 6 de octubre. ¡Obtenga más información! - [Movable Ink, Accenture und Dynamic Yield sprechen über die neuen Tech-Trends für das Jahr 2022](https://emarsystest.com/learn/blog/tech-trends-for-2022/): Wir möchten Ihnen fünf Technologiemarken vorstellen, die beim kommenden Power to the Marketer Festival (04. bis 06. Oktober) dabei sein werden. - [Movable Ink, Accenture & Dynamic Yield Reveal New Tech Trends for 2022](https://emarsystest.com/learn/blog/tech-trends-for-2022/): Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now! - [Was das Android-13-Update für Marketer bedeutet](https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/): Mit Android 13 steht eine große Veränderung bevor. Hier erfahren Sie, wie Marketer diese zu ihrem Vorteil nutzen können. Lesen Sie weiter! - [Qué supone la actualización de Android 13 para los expertos en marketing](https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/): Se avecina un gran cambio con Android 13 y he aquí cómo los expertos en marketing pueden ponerlo de su parte. Más información. - [What the Android 13 Update Means for Marketers](https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/): There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. Read more! - [Se anuncian los oradores del festival Power to the Marketer: Disney, Happy Socks y Forrester serán los protagonistas](https://emarsystest.com/learn/blog/power-to-the-marketer-sessions/): Conozca el programa de primera categoría compuesto por los mejores oradores entre los minoristas de todo el mundo que participarán en el festival Power to the Marketer del 4 al 6 de octubre. Obtenga más información e inscríbase. - [Speakers Revealed for Power to the Marketer Festival: Disney, Happy Socks, Forrester to Headline](https://emarsystest.com/learn/blog/power-to-the-marketer-sessions/): Check out a star-studded lineup of top speakers from global retailers at Power to the Marketer October 4-6. Learn more and register. - [Más allá del Black Friday: Tres estrategias de interacción para maximizar los resultados después de las fiestas](https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/): Descubre tres estrategias esenciales de captación de clientes después de las fiestas navideñas para maximizar el crecimiento de los clientes y los ingresos más allá del Black Friday. - [<strong>Post-Black Friday : 3 stratégies d'engagement pour maximiser les résultats au-delà des fêtes de fin d'année</strong><strong></strong>](https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/): Découvrez trois stratégies essentielles d'engagement client pour maximiser le développement de la clientèle et les revenus après le Black Friday. - [Beyond Black Friday: 3 Engagement Strategies to Maximize Post-Holiday Results](https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/): Discover three essential post-holiday customer engagement strategies to maximize customer growth and revenue beyond Black Friday. - [Black Friday: cómo aprovechar al máximo el gran día](https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/): Obtenga consejos para crear un plan de marketing sólido que maximice sus ingresos del Black Friday, desde la automatización hasta la segmentación inteligente. - [Black Friday : comment tirer le meilleur parti du grand jour](https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/): Découvrez des astuces pour créer un plan marketing solide qui maximise vos revenus du Black Friday, de l'automatisation à la segmentation intelligente. - [Black Friday: Making the Most of the Big Day](https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/): Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. - [Why Marketers Deserve to Be Celebrated (And How We’re Celebrating Them!)](https://emarsystest.com/learn/blog/why-marketers-deserve-to-be-celebrated-and-how-were-celebrating-them/): We’re celebrating marketers at the Power to the Marketer Festival. Read more to see what’s in store. - [Reshaping Customer Experience](https://emarsystest.com/learn/blog/reshaping-customer-experience/): Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how. - [Preparing for Big Black Friday Results](https://emarsystest.com/learn/blog/preparing-for-big-black-friday-results/): Black Friday results begin with planning. Check out these tips for marketers to maximize your Black Friday revenue. - [SAP Emarsys leader des moteurs de personnalisation pour la 4e année consécutive](https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/): SAP Emarsys figure parmi les leaders du Gartner® Magic Quadrant 2022 pour les moteurs de personnalisation. Découvrez 5 façons dont SAP Emarsys aide les marques à créer et adapter des expériences omnicanales personnalisées. - [Somos líder en motores de personalización por 4.º año consecutivo](https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/): Nos han nombrado Líder en el Gartner® Magic Quadrant™ por Motores de Personalización 2022. Descubra 5 formas en las que SAP Emarsys ayuda a las marcas a construir y generar a escala experiencias omnicanales personalizadas. - [We’re a Leader in Personalization Engines for a 4th Consecutive Year](https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/): We’ve been named a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines. Learn 5 ways SAP Emarsys helps brands build and scale personalized omnichannel experiences. - [Conseils pour accroître la fidélité client et la fidélité à la marque grâce à la personnalisation](https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/): Découvrez la différence entre la fidélité à la marque de la fidélité client et comment la personnalisation permet d'améliorer les DEUX. - [Tipps zur Förderung von Marken- und Kund*innentreue durch Personalisierung](https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/): Erfahren Sie mehr über den Unterschied zwischen Markentreue und Kund*innentreue und entdecken Sie, wie Personalisierung BEIDES fördern kann. - [Tips for Boosting Brand Loyalty & Customer Loyalty through Personalization](https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/): Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH. - [Éviter les lenteurs d’implémentation](https://emarsystest.com/learn/blog/steering-clear-of-slow-implementation-quicksand/): Votre équipe marketing est-elle confrontée aux conséquences d'une implémentation trop lente de votre nouvelle solution ? Découvrez comment SAP Emarsys facilite avec aisance l’intégration de celle-ci, accélérant ainsi votre retour sur investissement. - [Steering Clear of Slow Implementation Quicksand](https://emarsystest.com/learn/blog/steering-clear-of-slow-implementation-quicksand/): Is your marketing team hurting from a slow implementation with your new vendor? Learn how SAP Emarsys makes implementation smoother for quicker time to value. - [AI for Marketing: A Deep Dive](https://emarsystest.com/learn/blog/ai-for-marketing-a-deep-dive/): Learn how marketers can use the power of artificial intelligence to drive real-time personalization, increase ROI, and make better decisions. - [5 raisons de participer au festival Power to the Marketer](https://emarsystest.com/learn/blog/5-reasons-to-attend-the-power-to-the-marketer-festival/): Le festival Power to the Marketer est un événement festif ! Découvrez les cinq raisons pour lesquelles cet événement vous permettra d’élargir vos relations professionnelles et de promouvoir la notoriété de votre marque. - [5 Reasons to Attend the Power to the Marketer Festival](https://emarsystest.com/learn/blog/5-reasons-to-attend-the-power-to-the-marketer-festival/): The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth. - [Comment utiliser les publicités Facebook tout au long du cycle de vie client pour améliorer votre stratégie omnicanale ](https://emarsystest.com/learn/blog/facebook-ads/): Découvrez comment les marketeurs exploitent les publicités dynamiques Facebook pour stimuler l'engagement en 2022. Lire plus. - [Wie Sie mit Facebook-Werbeanzeigen Ihre Omnichannel-Strategie verbessern können ](https://emarsystest.com/learn/blog/facebook-ads/): Erfahren Sie, wie Marketer dynamische Facebook-Anzeigen nutzen, um im Jahr 2022 für mehr Engagement zu sorgen. Mehr dazu. - [How to Use Facebook Ads Across the Customer Lifecycle to Enhance Your Omnichannel Strategy ](https://emarsystest.com/learn/blog/facebook-ads/): Learn how marketers are leveraging dynamic Facebook ads to drive engagement in 2022. Read more. - [The Ultimate Guide To Building A B2C Marketing Strategy](https://emarsystest.com/learn/blog/b2c-marketing/): Discover tips for a successful B2C marketing strategy, along with a rundown of how to build a strategy, how B2C marketing works, and more. - [Mesurez, analysez et optimisez votre succès en matière de marketing one-to-one](https://emarsystest.com/learn/blog/measure-analyze-and-optimize-personalized-marketing-success/): Découvrez comment les marketeurs peuvent maximiser l'impact de la personnalisation omnicanale et prouver le retour sur investissement en mesurant et analysant leurs efforts de marketing one-to-one. - [Measure, Analyze, and Optimize Your Way to 1:1 Marketing Success](https://emarsystest.com/learn/blog/measure-analyze-and-optimize-personalized-marketing-success/): Learn how marketers can maximize the impact of omnichannel personalization and prove ROI by measuring and analyzing their 1:1 marketing efforts. - [Rapport G2 été 2022 : SAP Emarsys est leader en matière de fidélité et d’implémentation](https://emarsystest.com/learn/blog/g2-summer-report-2022/): La plateforme d'évaluation de logiciels G2 a publié son rapport Été 2022. SAP Emarsys figure en bonne place dans plusieurs catégories clés. Découvrez plus de détails ! - [G2 Summer 2022 Report: SAP Emarsys Leads the Way in Loyalty & Implementation](https://emarsystest.com/learn/blog/g2-summer-report-2022/): Software review platform G2 has released its 2022 summer report. SAP Emarsys ranked highly in several key categories. Read more! - [5 Successful Omnichannel Retailing Examples](https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers-2/): Omnichannel retailing is vital in providing customers a seamless integrated shopping experience. Discover these 5 successful omnichannel retailing examples. - [La solution miracle pour scaler la personnalisation : le marketing IA](https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/): Découvrez comment le marketing IA permet de réaliser une personnalisation centrée client afin d'engager les clients et de générer des résultats business. - [Das Wundermittel für skalierbare Personalisierung: AI-Marketing](https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/): Entdecken Sie, wie Sie mit AI-Marketing eine kund*innenorientierte Personalisierung ermöglichen können, die Kund*innen bindet und Ihre Geschäftsergebnisse verbessert. - [The Magic Bullet to Scaling Personalization Is AI Marketing](https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/): Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes. - [La série Break-Up : Éviter les problèmes de surcharge des plateformes](https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/): Trop de plateformes dans votre pile martech ? Découvrez comment SAP Emarsys facilite l'engagement client omnicanal avec une seule plateforme. - [„Break-up“-Serie: So umschiffen Sie die Gefahr, zu viele Plattformen zu verwenden](https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/): Zu viele Plattformen in Ihrem MarTech-Stack? Erfahren Sie, wie SAP Emarsys Ihr Omnichannel Customer Engagement mit einer einzigen Plattform vereinfacht. - [The Break-Up Series: Overcoming the Perils of Platform Overload](https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/): Too many platforms in your martech stack? Learn how SAP Emarsys makes omnichannel customer engagement easy with one single platform. - [Feiern Sie mit uns auf dem Power to the Marketer Festival](https://emarsystest.com/learn/blog/join-us-in-celebration-at-the-power-to-the-marketer-festival/): Sie arbeiten hart, um Kund*innen zu verstehen, kreative Kampagnen zu entwerfen und Technologien effizient zu nutzen. Genau deswegen feiern wir alles, was Sie erreicht haben! - [Join Us in Celebration at the Power to the Marketer Festival](https://emarsystest.com/learn/blog/join-us-in-celebration-at-the-power-to-the-marketer-festival/): You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish! - [Cross-Channel Retailing: Definition und taktische Beispiele](https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/): Stellen Sie Ihren Kund*innen einen flexiblen und bequemen Kaufprozess zur Verfügung, indem Sie Cross-Channel Retailing in Ihre Marketingstrategie integrieren. - [Retail cross-canal : définition et exemples tactiques](https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/): Offrez aux acheteurs un processus d'achat à la fois flexible et pratique en intégrant le retail cross-canal dans votre stratégie marketing. - [Cross-Channel Retailing: Definition and Tactical Examples](https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/): Provide shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. - [5 Reasons to Switch to a Customer-Centric (not Channel-Focused) Strategy](https://emarsystest.com/learn/blog/customer-centric-strategy/): Learn five big reasons to switch to a customer-centric strategy rather than a channel-focused one. Read more. - [Welcome to Shoptalk Europe 2022: Retail’s Boldest Pioneers](https://emarsystest.com/learn/blog/shoptalk-europe-2022/): Join us and 3,000+ other decision makers from global retailers at Shoptalk Europe, retail’s premier event. Read more! - [El futuro de las ventas minoristas omnicanal](https://emarsystest.com/learn/blog/the-future-of-omnichannel-retailing/): Descubra todo lo debe saber un comerciante minorista sobre las ventas omnicanal y lo que le depara el futuro a esta modalidad. Más información. - [The Future of Omnichannel Retailing](https://emarsystest.com/learn/blog/the-future-of-omnichannel-retailing/): Discover everything a retailer should know about omnichannel retail and what the future of omnichannel retail holds. Learn more. - [Learn How SAP Emarsys and Movable Ink Take a Customer-Centric Approach to Marketing Campaigns at Think Summit](https://emarsystest.com/learn/blog/emarsys-and-movable-ink-take-a-customer-centric-approach-to-marketing-campaigns/): How can you find the right balance between privacy and personalization? Partner with martech that automates customer-centric experiences. Learn more at Think Summit 2022. - [6 exemples de tactiques cross-canales qui génèrent des résultats](https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/): Pour se démarquer de la concurrence, les marques doivent communiquer avec leurs clients via les bons canaux. Découvrez quelques exemples de tactiques cross-canales qui fonctionnent. - [6 Beispiele für Cross-Channel-Taktiken, die zu besseren Ergebnissen führen](https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/): Um sich von der Konkurrenz abheben zu können, müssen Marken mit ihren Kund*innen über die richtigen Kanäle in Kontakt treten. Hier finden Sie einige Beispiele für erfolgreiche Cross-Channel-Taktiken. - [6 Examples of Cross-Channel Tactics That Drive Results](https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/): To stand out from competition, brands need to engage with customers on the right channels. Learn examples of cross channel tactics that work. - [„Break-up“-Serie: So erkennen Sie Warnsignale bei der kanalübergreifenden Personalisierung](https://emarsystest.com/learn/blog/spotting-cross-channel-personalization-red-flags/): Ist es für Sie an der Zeit, sich von Ihrer Marketing-Cloud zu trennen? Erfahren Sie, wie SAP Emarsys für eine einfache und nahtlose kanalübergreifende Personalisierung sorgt, während andere Tools Schwierigkeiten damit haben. - [The Break-Up Series: Spotting Cross-Channel Personalization Red Flags](https://emarsystest.com/learn/blog/spotting-cross-channel-personalization-red-flags/): Is it time to break up with your marketing cloud? Learn how SAP Emarsys makes cross-channel personalization easy and seamless, while other tools struggle. - [Modernizing Customer Engagement Like a Jedi Master](https://emarsystest.com/learn/blog/modernizing-customer-engagement-jedi-master/): Learn how to prepare for the future of customer engagement, challenges related to it, and how retailers are going to manage the intersection between customer service, experience, and acquisition. - [How Marketers are Meeting Customers Where They’re At with Personalized Experiences](https://emarsystest.com/learn/blog/how-marketers-meet-customers-where-they-are-at-with-cross-channel-personalized-experiences/): Learn how top brands drive revenue by meeting customers where they’re at, on the channels they prefer, with personalized 1:1 content they want. - [What Real-Time Content Looks Like in 2022](https://emarsystest.com/learn/blog/what-real-time-content-looks-like-in-2022/): Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue. - [7 Best Practices für ergebnisorientierte, mobil-optimierte E-Mails](https://emarsystest.com/learn/blog/7-best-practices-for-mobile-friendly-emails-that-drive-results/): Mit diesen 7 Best Practices für mobiles E-Mail-Marketing können Sie eine erfolgreiche, für Mobilgeräte optimierte E-Mail-Marketingstrategie entwickeln. - [7 Best Practices for Mobile-Friendly Emails That Drive Results](https://emarsystest.com/learn/blog/7-best-practices-for-mobile-friendly-emails-that-drive-results/): Create a winning mobile-friendly email marketing strategy with these 7 email marketing mobile best practices that drive customer engagement and revenue. - [Customer Loyalty vs Brand Loyalty: What’s the Difference?](https://emarsystest.com/learn/blog/customer-loyalty-brand-loyalty/): Discover the difference between customer loyalty and brand loyalty in marketing. Learn how they differ and why they are important for businesses. - [How to Use Data to Drive Cross-Channel Personalization](https://emarsystest.com/learn/blog/use-data-cross-channel-personalization/): Cross-channel personalization allows marketers to deliver a seamless customer experience via any and every avenue. Read more. - [8 Essential Customer Engagement Emails for E-commerce Marketers](https://emarsystest.com/learn/blog/8-essential-customer-engagement-emails-for-e-commerce-marketers/): Emails help create lasting impressions and foster long-term relationships with your customers. Discover different types of customer engagement emails to send now. - [5 Herausforderungen im E-Mail-Marketing und wie Sie sie meistern können](https://emarsystest.com/learn/blog/5-email-marketing-challenges-how-to-fix-them/): E-Mail-Marketing ist zwar enorm wirkungsvoll, aber auch mit einigen Schwierigkeiten verbunden. Entdecken Sie die 5 größten Herausforderungen im E-Mail-Marketing und wie Sie sie meistern können. - [5 Email Marketing Challenges & How to Fix Them](https://emarsystest.com/learn/blog/5-email-marketing-challenges-how-to-fix-them/): Although incredibly impactful, email marketing comes with difficulties. Discover the top 5 email marketing challenges and how to fix them. - [Mehr Power für Ihre E-Mails: Negative Kennzahlen liefern Insights und sorgen für Wachstum](https://emarsystest.com/learn/blog/power-up-your-email-learn-and-grow-from-your-negative-metrics/): Erfahren Sie, warum Sie sich auch mit Ihren negativen E-Mail-Kennzahlen befassen müssen, wenn sie eine E-Mail-Marketingstrategie entwickeln möchten, die Wachstum und Umsatz generiert. - [Power Up Your Email: Learn and Grow from Your Negative Metrics](https://emarsystest.com/learn/blog/power-up-your-email-learn-and-grow-from-your-negative-metrics/): Learn why you must face and address your negative email metrics in order to build an email marketing strategy that yields growth and revenue. - [Ce que vous devez savoir sur l'expérience client multicanale](https://emarsystest.com/learn/blog/learn-blog-cross-channel-customer-experience/): La création d'un parcours client multicanal sans frictions est essentielle pour garantir aux clients un parcours fluide sur les différentes plateformes. Découvrez plus de détails ! - [What You Should Know About the Cross-Channel Customer Experience](https://emarsystest.com/learn/blog/learn-blog-cross-channel-customer-experience/): Creating a seamless cross-channel customer journey is vital to ensure customers have a smooth customer journey across platforms. Read more! - [Les 6 principaux avantages du marketing multicanal](https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/): Le marketing multicanal offre une expérience client homogène et cohérente à travers tous les points de contact. Découvrez les avantages pour votre marque et pour vos clients. - [Top 6 Benefits of Cross-Channel Marketing](https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/): Cross-channel marketing provides a seamless and consistent customer experience across every touchpoint. Click to read more and learn how this benefits your brand and your customers. - [Building the Perfect Customer Lifecycle Email That Drives Conversions](https://emarsystest.com/learn/blog/building-the-perfect-customer-lifecycle-email-that-drives-conversions/): Customer lifecycle emails consider the buyer’s journey and send triggered and personalized messages to the right person at exactly the right time. Learn more. - [How SAP Emarsys Empowers Email Marketers](https://emarsystest.com/learn/blog/how-emarsys-empowers-email-marketers/): Learn how SAP Emarsys empowers email marketers worldwide and why we believe Forrester named us a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report. - [Apple E-Mail-Datenschutz: Die ersten 6 Monate nach der Einführung von AMPP](https://emarsystest.com/learn/blog/apple-mail-privacy/): In diesem Blogbeitrag fassen wir zusammen, was wir nach der Einführung von AMPP bisher aus den Daten herauslesen konnten. Mehr erfahren. - [Apple Mail Privacy: First 6 Months After AMPP](https://emarsystest.com/learn/blog/apple-mail-privacy/): In this blog we summarize what we have seen in the data so far after AMPP was introduced. Learn what we’ve seen in click and open rates, too. - [SAP Emarsys Spring Release 2022 – Webinar-Zusammenfassung](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/): Zusammenfassung unseres SAP Emarsys Spring Release 2022 Webinars. Erfahren Sie alles Wissenswerte über unsere neuesten Plattform-Innovationen. - [Resumen del seminario web del Spring Release de SAP Emarsys 2022](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/): Resumen de nuestro seminario web del Spring Release de SAP Emarsys 2022: obtenga todos los detalles sobre nuestras innovaciones más recientes en la plataforma. - [SAP Emarsys Spring Release 2022 Webinar Recap](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/): The summary of our SAP Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations. - [Record Coverage for SAP Emarsys in the G2 Spring 2022 Reports](https://emarsystest.com/learn/blog/2022-g2-reports/): G2 has announced its annual reports for Spring 2022. SAP Emarsys was featured in 157 awards this year. Learn more. - [Bieten Sie Ihren Kund*innen einen echten Mehrwert und steigern Sie Engagement und Kund*innentreue](https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/): Treueprogramme sind mehr als Punkte und Preise. Sie sind 1:1-Beziehungen und persönliche Erfahrungen. Hier erfahren Sie mehr! - [Establezca relaciones significativas y aumente la fidelidad del cliente proporcionando valor](https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/): Los programas de fidelización no solo son sinónimo de puntos y premios. Significan relaciones uno a uno y experiencias personalizadas. - [Build Meaningful Relationships and Increase Customer Loyalty by Providing Value](https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/): Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences. - [So nutzen Sie den gesamten Customer Lifecycle, um Incentive-Strategien zu implementieren](https://emarsystest.com/learn/blog/incentives-customer-lifecycle/): Rabatte und Anreize können zu den mächtigsten Tools im Werkzeugkasten von E-Mail-Marketingteams gehören. Hier erfahren Sie mehr! - [How to Implement Incentive Strategies Across the Customer Lifecycle](https://emarsystest.com/learn/blog/incentives-customer-lifecycle/): Discounts and incentives can be one of the most powerful tools in the arsenal of email marketing teams. Learn more! - [Por qué la IA crea (no elimina) funciones en su equipo de marketing](https://emarsystest.com/learn/blog/why-ai-will-create-marketing-roles/): La IA puede automatizar las tareas definidas como prioritarias que su equipo de marketing no debería realizar. Aprenda 4 maneras en las que Ia IA ayuda a su equipo de trabajo. - [Why AI Will Create (Not Take) Roles on Your Marketing Team](https://emarsystest.com/learn/blog/why-ai-will-create-marketing-roles/): AI can automate tasks your marketing team shouldn’t be doing in the first place. Learn 4 ways AI helps your team. - [Póngale pilas a su correo electrónico: Cómo la estrategia de marketing por correo electrónico afecta la capacidad de entrega](https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/): Descubra cuál es la relación entre la estrategia de marketing por correo electrónico y la capacidad de entrega y cómo el correo electrónico personalizado puede mejorar la capacidad de entrega del correo electrónico, las conversiones y los ingresos. - [Mehr Power für Ihre E-Mails: Wie sich Ihre E-Mail-Marketingstrategie auf die Zustellbarkeit auswirkt](https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/): Erfahren Sie, wie E-Mail-Marketingstrategie und Zustellbarkeit zusammenhängen. Außerdem zeigen wir Ihnen, wie Sie mit personalisierten E-Mails Verbesserungen bei Zustellbarkeit, Conversions und Umsatz erzielen können. - [Power Up Your Email: How Email Marketing Strategy Impacts Deliverability](https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/): Learn how email marketing strategy and deliverability are linked, and how personalized email can improve deliverability, conversions, and revenue. - [Putting Emotion into the CEO Role on International Women's Day](https://emarsystest.com/learn/blog/putting-emotion-into-the-ceo-role-on-international-womens-day/): "You're being emotional," they say to women. "Good!" says CEO Joanna Milliken. Read how she strives to #BreakTheBias. - [Entrevista a Christine Novak, quien celebra sus primeros 90 días como vicepresidente sénior](https://emarsystest.com/learn/blog/interview-with-christine-novak-on-her-first-90-days-as-svp/): La vicepresidente sénior, Christine Novak, asumió su función hace 90 días. En esta entrevista, cuenta sus ideas y aspiraciones para la empresa. - [Interview with Christine Novak Celebrating Her First 90 Days as Senior Vice President](https://emarsystest.com/learn/blog/interview-with-christine-novak-on-her-first-90-days-as-svp/): SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the... - [Automatisiertes Marketing: Lassen Sie Ihr Marketing-Team das tun, was es gerne tut](https://emarsystest.com/learn/blog/marketing-automation-free-your-humans/): Marketing-Automatisierung hilft Ihnen dabei, wertvolle Zeit, Geld und Ressourcen zu sparen. Lesen Sie weiter und lernen Sie 3 Möglichkeiten kennen, um repetitive Aufgaben durch Automatisierung zu eliminieren. - [Marketing Automation: Free Your Marketing Humans to Do What They Love](https://emarsystest.com/learn/blog/marketing-automation-free-your-humans/): Automation helps save time, money, and resources. This post explores ways to eliminate the repetitious aspects of your job with automation. - [Warum Ihr Tech-Stack Ihnen Geld schuldet (und wie Sie es zurückbekommen)](https://emarsystest.com/de/learn/blog/warum-ihr-tech-stack-ihnen-geld-schuldet-und-wie-sie-es-zurueckbekommen/): Diese Indikatoren verraten Ihnen, ob Ihr Tech-Stack wertvolle Zeit und Geld verschwendet. Mit einem Aktionsplan können Sie im nächsten Schritt die Verschwendung umkehren und effizienter arbeiten. Mehr erfahren. - [Spring Release de SAP Emarsys 2022: ofrece a los profesionales del marketing más poder para conectarse y crecer](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/): Descubre cómo las 25 nuevas características y mejoras de la próxima edición de primavera de SAP Emarsys 2022 ayudan a los profesionales del marketing a tener un mayor impacto y a conectarse con más clientes. - [SAP Emarsys Spring Release 2022: Mehr Potenzial für Interaktionen und Wachstum](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/): Finden Sie heraus, wie Marketer mit mehr als 25 neuen Funktionen und Verbesserungen des kommenden Spring Release 2022 von SAP Emarsys mehr Kund*innen ansprechen und erfolgreiche Beziehungen aufbauen können. - [SAP Emarsys Spring Release 2022: Giving Marketers More Power to Connect and Grow](https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/): See how 25+ new features and enhancements in the SAP Emarsys Spring Release 2022 will help marketers make an impact and connect with customers. - [Marketing omnicanal: conecta con los clientes a través de su canal preferido (¡no el tuyo!)](https://emarsystest.com/learn/blog/omnichannel-marketing-connect-with-customers-on-their-preferred-channel-not-yours/): El omnicanal no consiste en cuántos canales utilizas, sino en cómo los utilizas. Aprende más sobre el marketing omnicanal y por qué debería ser una prioridad. - [Omnichannel Marketing: Connect with Customers on Their Preferred Channel (Not Yours!)](https://emarsystest.com/learn/blog/omnichannel-marketing-connect-with-customers-on-their-preferred-channel-not-yours/): Omnichannel isn’t about how many channels you use, but how you use them. Learn about omnichannel marketing and why you should make it a priority. - [So können Mode-Einzelhändler im Jahr 2022 mit ihren Kund*innen in Kontakt treten: Q&A mit Joanna Milliken](https://emarsystest.com/learn/blog/joanna-milliken-interview/): Joanna Milliken, CEO von SAP Emarsys, gibt in einer kurzen Fragerunde Einblicke in personalisiertes Marketing, Technologietrends und mehr. - [How Fashion Retailers Can Connect with Customers in 2022: Q&A with Joanna Milliken](https://emarsystest.com/learn/blog/joanna-milliken-interview/): Joanna Milliken, CEO at SAP Emarsys, shares insights on personalized marketing, tech trends, and more in a short Q&A. - [So können Einzelhandelsunternehmen die gesamte Customer Journey steuern](https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/): Unternehmen MÜSSEN eine nahtlose und überzeugende Customer Experience bereitstellen, um Kund*innen nicht an die Konkurrenz zu verlieren. Hier erfahren Sie, wie das funktioniert. - [Cómo las empresas minoristas pueden guiar todo el recorrido del cliente](https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/): Las organizaciones que pasan por alto la necesidad de ofrecer una experiencia de cliente convincente y fluida pueden perder frente a los competidores que entienden que el cliente necesita un buen servicio. Aprenda a guiar la CX completa, de principio a fin. - [How Retail Companies Can Guide the Entire Customer Journey](https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/): Organizations MUST PROVIDE a seamless, compelling customer experience or risk losing out to competitors that understand how to. Learn how. - [Personalisierung mit Kontext: Das Allheilmittel für Ihre E-Mail-Marketing Probleme](https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/): Erfahren Sie, wie Sie mit relevanten, personalisierten 1:1-E-Mails die Zustellbarkeit von E-Mails verbessern und den Umsatz steigern können. - [Personalización con contexto: La solución para sus inconvenientes con el marketing por correo electrónico](https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/): Conozca por qué el correo electrónico relevante, personalizado e individualizado es esencial para mejorar la capacidad de entrega del correo electrónico con el objetivo de generar ingresos y de mejorar la experiencia del cliente. - [Personalization with Context: The Cure-All for Your Email Marketing Ailments](https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/): See why personalized 1:1 email is essential for improving email deliverability, driving revenue, and enhancing the customer experience. - [Customer Lifecycle Journey Mapping: 5 Steps To Follow](https://emarsystest.com/learn/blog/customer-lifecycle-journey-mapping-5-steps-to-follow/): The customer lifecycle journey mapping process is an effective way to visualize a customer’s needs along the way of their buyer journey. Discover our recommended journey mapping process. - [Deje que nuestra serie unPredictions guíe su plan de marketing en 2022](https://emarsystest.com/es/learn/blog/deje-que-nuestra-serie-unpredictions-guie-su-plan-de-marketing-en-2022/): Get your marketing priorities in order for the new year. These 7 unPredictions are used by leading brands to improve customer engagement. - [Marketer! Mit diesen Expert*innentipps gewinnen Sie wertvolle Zeit zurück](https://emarsystest.com/learn/blog/marketers-reclaim-your-time-with-these-expert-tips/): Hier finden Sie umfassende und praxisnahe Ratschläge darüber, wie Sie mit Personalisierung Ihre Marketinginhalte noch effektiver gestalten können. - [Marketers! Reclaim Your Time with These Expert Tips](https://emarsystest.com/learn/blog/marketers-reclaim-your-time-with-these-expert-tips/): It’s no secret that personalization is the future of marketing. Get in-depth and actionable advice on how to use personalization to make your marketing content more effective in the era of digital transformation. - [unPredictions: Unterstützen Sie Ihre Customer Engagement-Strategie im Jahr 2022 mit diesen 7 Marketing-Prioritäten](https://emarsystest.com/de/learn/blog/unterstutzen-sie-ihre-customer-engagement-strategie-im-jahr-2022-mit-diesen-7-marketing-prioritaten/): Hier finden Sie die 7 wichtigsten Marketing-Strategien für den Handel, mit denen Ihre Marke im Jahr 2022 mehr 1:1-Erlebnisse bereitstellen und gleichzeitig ein höheres Wachstum und mehr Umsatz verzeichnen kann. - [unPredictions: siete prioridades del marketing para impulsar su estrategia de fidelización de clientes en 2022](https://emarsystest.com/es/learn/blog/siete-prioridades-del-marketing-para-impulsar-su-estrategia-de-fidelizacion-de-clientes-en-2022/): Eche un vistazo a las siete estrategias prioritarias de marketing comercial que ayudarán a su marca a ofrecer más experiencias personalizadas y aumentar el crecimiento y los ingresos en 2022. - [A Look Back at Our Top 5 Product Innovations from 2021](https://emarsystest.com/learn/blog/top-five-emarsys-product-innovations-2021/): Discover the top five 2021 SAP Emarsys product innovations that our clients are using to power customer engagement and drive business results. - [Dear Santa: What Consumers Wish for This Holiday Season](https://emarsystest.com/learn/blog/what-consumers-want-2021-holiday-season/): Research from IMRG and SAP Emarsys shows where consumers' minds are heading into the 2021 holidays. Get a last-minute sneak peak. Read it now! - [Le guide complet du marketing email dans l’e-commerce](https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/): Le marketing email dans l’e-commerce est une stratégie exploitant l’email pour générer des ventes. Découvrez ici d’excellents conseils marketing et les critères pour choisir un ESP. - [E-Commerce-E-Mail-Marketing: der ultimative Leitfaden](https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/): E-Commerce-E-Mail-Marketing ist eine Strategie, die E-Mails zur Umsatzsteigerung einsetzt. Hier finden Sie die besten Marketing-Tipps und erfahren, worauf Sie bei einem ESP achten sollten. - [The Complete Guide to E-Commerce Email Marketing](https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/): E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP. - [3 Trends Shaping the Future of ESPs](https://emarsystest.com/learn/blog/three-trends-for-email-service-providers/): Email service providers are becoming more innovative & sophisticated. In this webinar recap, learn 3 key trends shaping the future of email marketing. - [G2 Winter 2022 Report: SAP Emarsys Is a Leader in Personalization, Marketing Analytics, and More](https://emarsystest.com/learn/blog/g2-winter-2022-report-emarsys-is-a-leader-in-personalization-marketing-analytics-and-more/): The G2 Winter Report 2022 has just been released, and SAP Emarsys is proud to be named a leader in the industry once again. - [So beurteilen Sie MarTech und treffen die richtige Entscheidung](https://emarsystest.com/learn/blog/how-to-evaluate-martech-and-make-a-switch/): Heutzutage gibt es eine Vielzahl an MarTech-Optionen. Gleichzeitig werden die Budgets immer knapper. Darum ist es wichtig, eine Lösung zu wählen, die genau das bietet, was Ihr Unternehmen benötigt. Erfahren Sie, wie Sie bei der Auswahl der richtigen MarTech-Lösung vorgehen sollten und welche Kriterien Sie bei Ihrer Wahl beachten müssen. - [How to Evaluate MarTech and Make a Switch](https://emarsystest.com/learn/blog/how-to-evaluate-martech-and-make-a-switch/): With the multitude of martech options available, as well as budget cuts, it’s vital to choose a solution that does exactly what your company needs. Learn how to go about choosing the right martech solution, along with the most important criteria to consider before making your choice. - [An Inside Look: How a Global SaaS Company Prioritizes Culture, People & Diversity](https://emarsystest.com/learn/blog/emarsys-culture-values/): You wear a badge of honor when you say “I work in tech.” At SAP Emarsys, that privilege is doubled… but so is the fun of serving global clients. - [Black Friday 2021: SAP Emarsys sorgte für ein höheres Customer Engagement und übertraf die Zahlen aus dem Vorjahr](https://emarsystest.com/de/learn/blog/black-friday-2021/): An diesem Black Friday versendeten Marketer mehr Nachrichten als je zuvor. Im Vergleich zum Vorjahr wurden über die SAP Emarsys-Plattform 30,7 % mehr Nachrichten verschickt. - [Holiday Shopping Stats 2021: What Consumers Expect from Brands for Christmas](https://emarsystest.com/learn/blog/holiday-shopping-stats-2021/): SAP Emarsys teamed up with IMRG to see what consumer expectations were for 2021. See what we discovered. Learn more! - [6 Marketing Automation Best Practices, die zum Erfolg führen](https://emarsystest.com/learn/blog/6-marketing-automation-best-practices/): Nutzen Sie Marketing Automation optimal? Hier erhalten Sie praxisnahe Tipps, wie Sie die Möglichkeiten Ihrer Plattform voll ausschöpfen können. - [6 Marketing Automation Best Practices to Drive Success](https://emarsystest.com/learn/blog/6-marketing-automation-best-practices/): Are you getting the most out of your marketing automation? Learn tips to tap into the full potential of your platform's capabilities. - [3 Expert Tips for Crafting a Holiday Marketing Strategy That Delivers Results](https://emarsystest.com/learn/blog/3-expert-tips-for-crafting-a-holiday-marketing-strategy-that-delivers-results/): Drive growth and revenue during Q4 with these 3 holiday marketing tips from retail & e-commerce experts, as shared during Retail Revival. - [3 Progressive Profiling Flows, die zu besseren Kundendaten führen](https://emarsystest.com/learn/blog/3-progressive-profiling-flows-that-lead-to-better-customer-data/): Mit diesen 3 visuellen Beispielen für Progressive Profiling Flows wird Customer Profiling leicht verständlich. Hier erfahren Sie, wie es funktioniert, und können von praktischen Tipps profitieren. - [3 Progressive Profiling Flows That Lead to Better Customer Data](https://emarsystest.com/learn/blog/3-progressive-profiling-flows-that-lead-to-better-customer-data/): Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips. - [So wählen Sie den richtigen E-Mail-Serviceprovider aus](https://emarsystest.com/learn/blog/how-to-choose-the-right-email-service-provider/): Die Wahl eines geeigneten E-Mail-Serviceproviders (ESP) kann entmutigend sein. Erfahren Sie mehr darüber, wie Sie den perfekten ESP auswählen, welche wichtigen Kriterien zu beachten sind und welche Fragen Sie stellen sollten. - [How to Choose the Right Email Service Provider](https://emarsystest.com/learn/blog/how-to-choose-the-right-email-service-provider/): Choosing an email service provider (ESP) can be daunting. Learn more on how to choose the perfect ESP, important criterias to consider, and questions to ask. - [FitForCommerce Index and its Benefits for Retailers](https://emarsystest.com/learn/blog/fitforcommerce/): The 2021 Index examines how 100 retailers & brands perform against 250+ criteria across web, mobile, and in-store. Learn more! - [Die Zukunft des Customer Engagements: SAP Emarsys CEO Joanna Milliken spricht über ihre Vision](https://emarsystest.com/de/learn/blog/die-zukunft-des-customer-engagements-emarsys-ceo-joanna-milliken-spricht-uber-ihre-vision/): Joanna Milliken, CEO von SAP Emarsys, spricht bei ihrem Auftritt in der Sendung Inside Indiana Business über ihre Vision für SAP Emarsys und die Zukunft des Customer Engagements. - [Herzliche Grüße von SAP Emarsys‘ neuer CEO, Joanna Milliken](https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/): Joanna Milliken spricht über ihre neue Rolle als CEO bei SAP Emarsys und ihre Vision für die Zukunft der Kundenbindung. - [Saludos de la nueva CEO de SAP Emarsys, Joanna Milliken](https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/): Joanna Milliken habla sobre su nombramiento como CEO de SAP Emarsys y sus ambiciones para el futuro de la fidelización de clientes. - [Greetings from New SAP Emarsys CEO, Joanna Milliken](https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/): Joanna Milliken opens up about stepping into the role of CEO at SAP Emarsys and her ambitions for the future of customer engagement. - [8 exemples de programmes de fidélité statutaires pour attirer plus de clients et les fidéliser à vie](https://emarsystest.com/fr/learn/blog/8-exemples-de-programmes-de-fidelite-statutaires-pour-attirer-plus-de-clients-et-les-fideliser-a-vie/): Utilisez-vous un programme de fidélité statutaire pour augmenter vos ventes et stimuler l'engagement client ? Découvrez comment concevoir un programme de fidélité statutaire efficace, améliorer le retour sur investissement et récompenser les clients au passage. - [ESP Evolution: What the Next Generation of Email Marketing Looks Like](https://emarsystest.com/learn/blog/esp-evolution-what-the-next-generation-of-email-marketing-looks-like/): What does the next generation of email marketing look like? Read on to explore tips and insights from SAP Emarsys. - [Nutzen Sie Web Push, um mehr Konversionen zu erzielen und die Kund*innenbindung zu erhöhen [+6 Anwendungsfälle]](https://emarsystest.com/learn/blog/web-push/): Erfahren Sie, wie Sie Web Push-Benachrichtigungen dazu nutzen können, um die Vor-Ort-Identifizierung zu verbessern und überfüllte Posteingänge zu umgehen. - [Use Web Push to Increase Conversions & Retention [6 Use Cases]](https://emarsystest.com/learn/blog/web-push/): Learn how to use web push notifications to strengthen on-site identification, get around inbox clutter, and power up your shipping notifications, back-in-stock, and more. - [How the SAP Emarsys Autumn Release 2021 Prepares Marketers for Anything](https://emarsystest.com/learn/blog/how-the-emarsys-autumn-release-2021-prepares-marketers-for-anything/): Discover how the SAP Emarsys Autumn Release 2021 helps prepare marketers for anything. Learn the key areas to focus on for driving customer growth and revenue under any condition. - [8 Beispiele für stufenbasierte Treueprogramme, die zusätzliche Kunden anziehen und langfristig binden](https://emarsystest.com/de/learn/blog/8-beispiele-fur-stufenbasierte-treueprogramme/): Steigern Sie Umsatz und Customer Engagement bereits durch ein stufenbasiertes Treueprogramm? Hier erfahren Sie, wie Sie ein effektives, stufenbasiertes Treueprogramm gestalten, Kunden damit belohnen und den ROI verbessern können. - [Too Much Tech, Too Little Time: How Marketers Can Break Through Retail Roadblocks](https://emarsystest.com/learn/blog/too-much-tech-too-little-time-retail-marketing-roadblocks/): Marketers have more tech than ever before, but less time to leverage it. Learn how to overcome this all-too-common retail marketing roadblock and drive results. - [Pumpkin Spiced Marketing Personalization in the SAP Emarsys Autumn Release 2021](https://emarsystest.com/learn/blog/emarsys-autumn-release-2021-blog/): Get spicy with the SAP Emarsys Autumn Release! Enhance 1:1 personalization with additional channels, new loyalty features, templates, and more. - [7 Retail-Strategien für effektives Cross- und Upselling](https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/): Cross- und Upselling sind wichtige Strategien, um mehr Umsatz mit Kunden zu erzielen. Aber woher wissen Sie, wann Sie diese Strategien einsetzen sollten? Lesen Sie weiter! - [7 stratégies retail pour un upselling et un cross-selling efficaces](https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/): Le cross-selling et l'upselling sont des stratégies clés permettant d’accroître les revenus issus des clients, mais quel est le bon moment pour les mettre en œuvre ? Découvrez plus de détails ! - [7 Retail Strategies for Effective Cross-Selling and Upselling](https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/): Cross selling and upselling are key strategies to get more revenue from customers, but how do you know when to implement them? Read more! - [Have You Seen These 5 Progressive Profiling Best Practices for Driving Customer Loyalty?](https://emarsystest.com/learn/blog/5-progressive-profiling-best-practices-for-driving-customer-loyalty/): Discover best practices for progressive profiling that will capture relevant customer information without sacrificing conversation rates - [Don't Panic! Here Are the 5 Marketing Adjustments You Must Make for Apple’s iOS 15 📱](https://emarsystest.com/learn/blog/5-marketing-adjustments-for-ios-15/): Apple is making major changes to the way customers receive notifications and alerts with iOS 15. What else should you know about this major update and how can you as a marketer continue providing unique experiences for each of your customers? Find out right here. - [G2 Fall 2021 Report: Why SAP Emarsys Is a Leader in Personalization, Marketing Automation, and More](https://emarsystest.com/learn/blog/g2-fall-2021-report-why-emarsys-leads-in-personalization-marketing-automation/): The G2 Fall 2021 report is here. Learn why SAP Emarsys ranks #1 in e-commerce personalization, is a leader in marketing automation, loyalty management, and more. - [3 Email Automation Best Practices That Drive Conversions](https://emarsystest.com/learn/blog/three-email-automation-best-practices-that-drive-conversions/): Email automation enables you to foster better customer relationships and increase engagement. Explore best practices used by brands like PUMA Europe, Sony Electronics, and more. - [Here Are the 5 Pillars of Customer Loyalty and Loyalty Programs](https://emarsystest.com/learn/blog/here-are-the-5-pillars-of-customer-loyalty-and-loyalty-programs/): Scaling your brand requires customers to continually buy from your brand. Make this happen by taking these 5 foundational steps to create loyal customers. - [3 Killer Campaigns to Re-engage Dormant Shoppers on Black Friday 2021](https://emarsystest.com/learn/blog/3-campaigns-engage-shoppers-black-friday/): Learn the three ways to re-engage dormant shoppers during the most lucrative time of the year in this blog post. - [La fidélité déprogrammée : comment ces 10 marques améliorent la valeur vie client grâce à leurs stratégies de rétention](https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/): La fidélité à une marque ne se limite pas à un programme de récompenses. La fidélité est liée à votre promesse de marque et à l'ensemble du cycle de vie. - [Loyalty jenseits von Bonusprogrammen: 10 Marken, die mit Kundenbindungsstrategien den Customer-Lifetime-Value steigern](https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/): Beim Aufbau von Markentreue geht es nicht nur darum, ein Prämienprogramm anzubieten. Loyalty ist fest mit Ihrem Markenversprechen verbunden und erstreckt sich über den gesamten Lebenszyklus. - [10 Real-Life Examples of How Top Brands Create Long-Lasting Customer Loyalty](https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/): Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle. - [Why You Can’t Ignore Your Past Customers This Black Friday... or Any Other Friday 📆](https://emarsystest.com/learn/blog/why-you-cant-ignore-your-past-customers-this-black-friday/): Are you ready for Black Friday 2021 and the flood of customers that you’ll gain? Find out how you can keep these customers engaged throughout the next year to increase your brand’s value. - [Así es como Home Depot se transformó en un experto en mercadeo multicanal](https://emarsystest.com/learn/blog/home-depot-omnichannel-marketing-expert/): Las empresas de todos los tamaños siempre están buscando formas de ahorrar tiempo, aumentar los ingresos y las ganancias. Descubra cómo Home Depot hizo todo esto mientras establecía mejores relaciones con los clientes, tanto en línea como en la tienda. - [Here's How Home Depot Transformed into an Omnichannel Marketing Expert](https://emarsystest.com/learn/blog/home-depot-omnichannel-marketing-expert/): Businesses of all sizes are always on the lookout for ways to save time, increase revenue, and profit. Find out how Home Depot did all this while forming deeper relationships with customers, both online and in-store. - [Cómo Innovasport lanzó un programa de lealtad que consiguió 350,000 miembros en 2 meses](https://emarsystest.com/learn/blog/how-innovasport-launched-a-loyalty-program-that-drove-350k-members-in-2-months/): Si el lanzamiento de programas de lealtad fuera una prueba olímpica, Innovasport se llevaría el oro. Conozca sus secretos para el éxito. - [How Innovasport Launched a Loyalty Program That Drove 350K Members in 2 Months](https://emarsystest.com/learn/blog/how-innovasport-launched-a-loyalty-program-that-drove-350k-members-in-2-months/): If launching loyalty programs were an Olympic event, Innovasport would take home gold. Learn their secrets for success. - [Infographie : Histoire et avenir du Black Friday](https://emarsystest.com/learn/blog/infographic-the-history-and-future-of-black-friday/): Cette infographie vous donne un aperçu sur les origines du Black Friday et présente des tactiques clés aux Retailers pour bien préparer le prochain Black Friday. - [Infographic: The History and Future of Black Friday](https://emarsystest.com/learn/blog/infographic-the-history-and-future-of-black-friday/): This visual guide explores the origin story behind Black Friday and outlines key ways retailers can prepare for the future. - [3 Ways Personalized Marketing Will Evolve in 2022 According to Analysts](https://emarsystest.com/learn/blog/3-personalization-trends-2022/): SAP Emarsys is a Leader in the 2021 Gartner Magic Quadrant™ for Personalization Engines. Do you know where personalization is going? Read up. - [5 Real Stories from Marketers Proving Analytics Are Sexy](https://emarsystest.com/learn/blog/5-real-stories-from-marketers-proving-analytics-are-sexy/): The 2021 Gartner® Magic Quadrant™ for Personalization Engines positions SAP Emarsys as a Leader. Find out why. - [5 Customer Onboarding Best Practices to Boost Loyalty](https://emarsystest.com/learn/blog/customer-onboarding-best-practices/): An underwhelming onboarding experience can send your clients running. Discover customer onboarding best practices that will increase retention. - [Panier abandonné : 10 stratégies pour éviter de passer à côté des ventes](https://emarsystest.com/learn/blog/cart-abandonment-strategy/): L'abandon de panier est un phénomène très courant. Heureusement, il existe des stratégies de panier abandonné éprouvées qui peuvent vous aider à reconquérir les acheteurs. - [10 Abandoned Cart Strategies to Regain Lost Sales [+ Examples]](https://emarsystest.com/learn/blog/cart-abandonment-strategy/): Cart abandonment is a very common occurrence. Fortunately, there are proven abandoned cart strategies that can help you regain lost shoppers. - [iOS 15 and the Future of Email Marketing](https://emarsystest.com/learn/blog/ios-15-and-the-future-of-email-marketing/): Apple will introduce a major email change in iOS 15. Learn how this affects your email marketing and what you can do about it. - [SAP Emarsys ist auch 2021 weiterhin Leader im Gartner® Magic Quadrant™ für Personalization Engines](https://emarsystest.com/learn/blog/sap-emarsys-maintains-its-position-as-a-leader-in-the-2021-gartner-magic-quadrant-for-personalization-engines/): Zum dritten Mal in Folge freuen wir uns über die Auszeichnung als Leader im Gartner Magic Quadrant für Personalization Engines. Hier erfahren Sie, welche Rolle AI für die Personalisierung spielt. - [SAP Emarsys maintains its position as a Leader in the 2021 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/learn/blog/sap-emarsys-maintains-its-position-as-a-leader-in-the-2021-gartner-magic-quadrant-for-personalization-engines/): For the 3rd year in a row, we've been recognized as a leader in the Gartner 2021 MQ for Personalization Engines. Learn why AI matters for personalization. - [5 Retail Executives, Experts & Entrepreneurs Share Insights You Can’t Miss [Video]](https://emarsystest.com/learn/blog/5-cant-miss-retail-insights/): Retail is poised for an omnichannel revival and refocus on retention. Hear 5 brand leaders share how they see it playing out. Watch now! - [5 More Must-Watch Retail Revival Sessions: Success Strategies from Marketing Leaders](https://emarsystest.com/learn/blog/5-more-must-watch-success-strategies-from-marketing-leaders/): These 5 marketing leaders shared their success strategies with us at Retail Revival. Learn from them right here. - [G2 Summer 2021 Report: SAP Emarsys Leads the Way in Personalization](https://emarsystest.com/learn/blog/g2-summer-2021-report-emarsys-leads-the-way-in-personalization/): A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. - [Save Your Marketing Team Hundreds of Hours with These 4 Time-Saving Tips from the SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/save-your-marketing-team-hundreds-of-hours/): You and your team can save about an entire month in time with the latest features and enhancements in the SAP Emarsys Summer Release 2021. - [Les 4 meilleures stratégies de reconquête des clients à adopter](https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/): La mise en place d'une stratégie de reconquête des clients permet de réduire le taux de churn de votre clientèle et d'augmenter la rétention. Découvrez comment reconquérir vos clients et les fidéliser. - [4 estrategias nuevas garantizadas para construir mejores relaciones de cliente e impulsar los ingresos](https://emarsystest.com/es/learn/blog/4-estrategias-nuevas-de-comercio-minorista-garantizadas-para-impulsar-los-ingresos/): A medida que he ido siendo testigo de cómo el marketing ha cambiado con los años, cuatro pilares distintivos se... - [Zeigen Sie mit dem SAP Emarsys Summer Release 2021 durch Umsatzverknüpfung den Wert Ihres Marketings](https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/): Für manche Marketer ist es schwierig oder sogar unmöglich zu überblicken, wie sich ihre Marketingaktivitäten auf den Umsatz ihres Unternehmens auswirken. Erfahren Sie, wie sich das alles in Zukunft ändern wird. - [Demuestre el valor de su marketing y relaciónelo con los ingresos con el SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/): Para algunos expertos en marketing puede ser difícil e incluso imposible ver cómo sus esfuerzos de marketing repercuten en los ingresos de su empresa. Averigüe en qué medida todo esto está a punto de cambiar. - [Prove the Value of Your Marketing and Tie It to Revenue with the SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/): It can be difficult and outright impossible for some marketers to view how their marketing efforts impact the revenue of their company. Find out how this is all about to change. - [The Advantage of a Loyalty Program](https://emarsystest.com/learn/blog/the-advantage-of-a-loyalty-program/): With loyalty programs you can engage customers in an effective and entertaining way and strengthen your customer retention and repeat purchases. Learn more. - [Die Vorteile von Loyalty-Programmen](https://emarsystest.com/learn/blog/the-advantage-of-a-loyalty-program/): Mit Loyalty-Programmen lassen sich Kunden effektiv ansprechen und die Kundenbindung sowie Wiederholungskäufe steigern. Mehr erfahren. - [Retail Revival 2021 - Die Top 5 Handlungsempfehlungen für den deutschen Handel](https://emarsystest.com/de/learn/blog/retail-revival-2021-die-top-5-handlungsempfehlungen-fuer-den-deutschen-handel/): Die Erfolgsstrategien deutscher Händler haben zwei Themen im Blick: Flexibilität und Kundenzentrierung. Retail Revival 2021 lieferte hierzu spannende Impulse und Ausblicke. - [Everything Has Changed: The Rise of the Subscription and On-Demand Economies](https://emarsystest.com/learn/blog/the-rise-of-the-subscription-and-on-demand-economies/): Subscriptions seem to exist for just about everything. But the bigger question is: should your company offer a subscription? Let’s dive into why you may want to. - [6 Effective E-Commerce Marketing Ideas to Implement](https://emarsystest.com/learn/blog/6-effective-e-commerce-marketing-ideas-to-implement/): Learn six e-commerce marketing ideas that leading brands are using to improve their strategy and deliver results for their business. - [Will Apple’s Mail Privacy Protection Change Email Marketing Forever?](https://emarsystest.com/learn/blog/will-apples-mail-privacy-protection-change-email-marketing-forever/): Apple’s upcoming iOS 15, iPadOS, and macOS updates will include a major email change. Keep reading to learn how this affects your brand and what you can do about it. - [Mehr Zeit für Marketer: Das SAP Emarsys Summer Release 2021 bringt Ihnen 3 zeitsparende Innovationen](https://emarsystest.com/learn/blog/how-marketers-save-time-2021/): Erfahren Sie, wie wichtige Funktionen und Erweiterungen im SAP Emarsys Summer Release 2021 neue Möglichkeiten für Marketer schaffen - durch eine effektive Zeitersparnis. - [Más tiempo para los expertos en marketing: 3 innovaciones que ahorran tiempo incluidas en el SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/how-marketers-save-time-2021/): Conozca funciones y mejoras clave del SAP Emarsys Summer Release 2021 que proporcionan más poder a los expertos en marketing dotándoles de más tiempo. - [More Time for Marketers: 3 Time-Saving Innovations Included in the SAP Emarsys Summer Release 2021](https://emarsystest.com/learn/blog/how-marketers-save-time-2021/): Learn how key features and enhancements in the SAP Emarsys Summer Release 2021 give marketers more power by giving them more time. - [Personalisierung auf allen Ebenen – So spricht Mytheresa Kund*innen hochpersonalisiert & individuell an](https://emarsystest.com/de/learn/blog/personalisierung-auf-allen-ebenen-so-spricht-mytheresa-kundinnen-hochpersonalisiert-individuell-an/): Der Luxus-Onlinehändler Mytheresa verrät, wie Personalisierung auf allen Ebenen umgesetzt werden kann – in Newslettern und auf der Website. - [So steigern Sie mit Post-Purchase Feedback die Wiederholungskäufe](https://emarsystest.com/learn/blog/purchase-feedback-to-drive-repeat-purchases/): Ihr Kunde hat endlich einen Kauf getätigt. Jetzt fragen Sie sich, was Sie als Nächstes tun sollten. Erfahren Sie, wie Sie das Post-Purchase Feedback nutzen können, um mehr Wiederholungskäufe zu erzielen. - [Using Post-Purchase Feedback to Drive Repeat Purchases](https://emarsystest.com/learn/blog/purchase-feedback-to-drive-repeat-purchases/): Your customer has finally made a purchase. Now, you’re wondering what you should do next. Learn how you can leverage post-purchase feedback to drive repeat sales. - [3 Tips for Driving Customer Loyalty in the Era of Digital-First Retail](https://emarsystest.com/learn/blog/3-tips-for-driving-customer-loyalty-in-the-era-of-digital-first-retail/): Learn how to drive customer loyalty in this new digital era of retail with insights from the latest IMRG x SAP Emarsys retail report. - [3 incroyables histoires de marques que vous ne pouvez entendre qu'au Retail Revival](https://emarsystest.com/learn/blog/3-retailers-crushing-2021/): Découvrez comment Lounge Underwear, Nourished Life et Roman Originals ont généré des revenus malgré les restrictions liées à la pandémie. Lire plus. - [3 Amazing Brand Stories You'll Only Hear at Retail Revival](https://emarsystest.com/learn/blog/3-retailers-crushing-2021/): Hear how Lounge Underwear, Nourished Life, and Roman Originals drove revenue despite pandemic-induced limitations. Read more. - [SAP-SAP Emarsys Is a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2021](https://emarsystest.com/learn/blog/sap-emarsys-forrester-wave-leader-2021/): The latest Forrester Wave™ is out. Find out how SAP scored after bringing SAP Emarsys into their family and why SAP-SAP Emarsys was named a strong performer. - [9 E-Commerce Marketing Strategies to Put You Ahead of the Competition](https://emarsystest.com/learn/blog/nine-e-commerce-marketing-strategies-to-put-you-ahead-of-the-competition/): The e-commerce arena is more competitive than ever. Explore nine e-commerce marketing strategies and tactics that can help retailers overcome the competition in 2021. - [Schluss mit dem "Akquise und Konversions"-Paradigma - So funktioniert Marketing entlang des gesamten Customer Lifecycles](https://emarsystest.com/learn/blog/retention-customer-lifecycle/): Für Marketer, die langfristig Loyalität erzielen möchten, funktioniert das Paradigma „Akquise und Konversion“ nicht mehr. Hier erfahren Sie warum. - [Break Free from the Acquire-and-Convert Paradigm: Market Across the Full Customer Lifecycle](https://emarsystest.com/learn/blog/retention-customer-lifecycle/): The acquire-and-convert paradigm will no longer work for marketers who are serious about creating longer-term loyalty. Read more. - [So erfassen Sie Zero-Party-Daten (+ praxisnahe Beispiele)](https://emarsystest.com/learn/blog/collecting-zero-party-data/): Angesichts zunehmender Datenschutzbedenken und Branchenvorschriften verlassen sich Marketer heute mehr denn je auf Zero-Party-Daten. Erfahren Sie, wie auch Sie Zero-Party-Daten erfassen können. - [How to Collect Zero Party Data (With Examples)](https://emarsystest.com/learn/blog/collecting-zero-party-data/): With privacy concerns and industry regulations on the rise, marketers are relying on zero-party data now, more than ever before. Learn how to collect zero-party data. - [Prepare Users for ATT Prompts: How to Apply Push Opt-In Pre-Permissioning Techniques to ATT](https://emarsystest.com/learn/blog/how-to-apply-pre-permissioning-techniques-to-app-tracking-transparency-prompts/): Learn how you can use pre-permissioning to better prepare your mobile app users for App Tracking Transparency prompts and get more opt-in. - [Break Down the Silos or Break Your Customer Experience](https://emarsystest.com/learn/blog/break-down-the-silos-or-break-your-customer-experience/): Data and operational silos cost brands not only revenue, but also delivering the winning customer experience their audience demands. Learn ways to break down silos here. - [Cookieless Tracking: Tips for E-Commerce Marketers in 2021](https://emarsystest.com/learn/blog/what-is-cookieless-tracking/): Data privacy is becoming ever-more important in the digital age. Explore the need for cookieless tracking and tips for e-commerce marketers. - [How PUMA Europe Grew its Database 5x in 6 Months with Personalized Marketing](https://emarsystest.com/learn/blog/puma-europe-personalized-marketing/): PUMA Europe has grown their email database by 50% plus a corresponding 5x increase in revenue share attributed to email with SAP Emarsys. Read more. - [5 Ways to Supercharge Your Digital Marketing in Q2](https://emarsystest.com/learn/blog/5-marketing-trends-q2-2021/): Level up and re-ignite stagnant sales with these 5 proven strategies – and see why G2 recently ranked SAP Emarsys as a Leader in each. Read more. - [First-Party Data-Driven Personalization — The Golden Key to Repeat Purchase](https://emarsystest.com/learn/blog/first-party-data-driven-personalization-the-golden-key-to-repeat-purchase/): Retail learned a couple lessons in 2020. Hear from personalization experts about how they’re putting those lessons and first-party data to work. - [Create Subscription-Worthy Mobile App Experiences With 1:1 Personalization](https://emarsystest.com/learn/blog/create-subscription-worthy-mobile-app-experiences-with-personalization/): Discover how breaking down data silos, and using personalized, targeted campaigns helps brands convert more mobile app users into paying subscribers. - [Commerce grand public : comment John Lewis s'adapte à l'évolution du Retail](https://emarsystest.com/learn/blog/high-street-shake-up-how-john-lewis-is-adapting-to-the-changing-retail-landscape/): Les commerçants ont tiré des leçons essentielles du virage du digital, notamment que le commerce en magasin et le e-commerce sont plus étroitement liés qu'ils ne le pensaient. - [High Street Shake Up: How John Lewis Is Adapting to the Changing Retail Landscape](https://emarsystest.com/learn/blog/high-street-shake-up-how-john-lewis-is-adapting-to-the-changing-retail-landscape/): Retailers have learned vital lessons from the digital shift, one of which is that in-store and online are more closely linked than they’d thought. - [Personalisiertes Marketing: Wie Sie mit Ihren Kundendaten bessere Ergebnisse erzielen](https://emarsystest.com/de/learn/blog/personalisiertes-marketing/): Die Datenbank Ihres Unternehmens ist eine wahre Goldgrube. Damit können Sie mit Kunden in Verbindung treten, ihnen individuelle Erlebnisse bieten und sie zu regelmäßigen Käufen inspirieren. Im Folgenden erfahren Sie mehr. - [What is an Omnichannel Customer Engagement Strategy?](https://emarsystest.com/learn/blog/omnichannel-customer-engagement-strategy/): Creating an omnichannel customer engagement strategy is key for your brand to deliver a seamless, cross-channel customer experience and remain a successful competitor in your industry. Learn more. - [Comment PUMA Europe a multiplié sa base de données par 5 en 6 mois grâce au marketing personnalisé](https://emarsystest.com/learn/blog/puma-europe-personalized-marketing/): Grâce à SAP Emarsys, PUMA Europe a fait croître sa base de données email de 50 % et a multiplié par 5 la part de revenus attribuée au email. Lire la suite. - [3 Marketing-Empfehlungen für mehr Erfolg in einer sich ständig verändernden Retail-Landschaft](https://emarsystest.com/learn/blog/3-marketing-must-dos-to-succeed-in-an-ever-evolving-retail-landscape/): In einem aktuellen Webinar stellt Alex Timlin, SVP Verticals bei SAP Emarsys, wichtige Maßnahmen vor, die Marketer aus dem Einzelhandel jetzt ergreifen sollten. Mit diesen Maßnahmen können Sie verbesserte Kundenerlebnisse mit 1:1 Personalisierung bereitstellen und Ihre Geschäftsergebnisse mithilfe von Daten und Customer-Loyalty-Programmen verbessern. - [3 Marketing Must-Dos to Succeed in an Ever-Evolving Retail Landscape](https://emarsystest.com/learn/blog/3-marketing-must-dos-to-succeed-in-an-ever-evolving-retail-landscape/): Learn tips for delivering more 1:1 personalized customer experiences and driving business results using first-party data and customer loyalty. - [Was sind First-Party-Daten? Der ultimative Leitfaden](https://emarsystest.com/learn/blog/what-is-first-party-data/): First-Party-Daten sind alle Daten, die Sie direkt von Ihrer Zielgruppe oder Kundendatenbank beziehen. Erfahren Sie mehr über die verschiedenen Formen der Kundendaten und wie Sie sie am effektivsten einsetzen können. - [Que sont les first party data ? Le guide complet](https://emarsystest.com/learn/blog/what-is-first-party-data/): Les first party data sont toutes les informations collectées directement auprès de votre audience ou de votre clientèle. Découvrez quels sont les différents types de données clients et comment les utiliser. - [What is First-Party Data? A Complete Guide](https://emarsystest.com/learn/blog/what-is-first-party-data/): First-party data is any information collected directly from your audience or customer base. Learn more about the different types of customer data and how to use them. - [Jeder Kanal zählt: Warum eine Omnichannel CX entscheidend für das Retail Marketing ist](https://emarsystest.com/learn/blog/why-omnichannel-cx-is-fundamental-for-retail-marketing/): Eine kanalübergreifende CX ist entscheidend für den Marketingerfolg im Einzelhandel. Erfahren Sie mehr über eine rundum personalisierte Experience. - [Every Channel Is In Play: Why Omnichannel CX is Fundamental for Retail Marketing](https://emarsystest.com/learn/blog/why-omnichannel-cx-is-fundamental-for-retail-marketing/): Learn why omnichannel CX, and the ability to deliver seamless 1:1 experiences across all touchpoints, matters for driving business results. - [Is Your Brand Ready for the Imminent Revival of Retail?](https://emarsystest.com/learn/blog/retail-revival-2021/): A revival of retail is imminent. This June, we’re bringing together retail marketing leaders to share their strategies for success. - [L'analyse des revenus : le meilleur moyen de mesurer et de générer des résultats rentables](https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/): L'analyse des revenus ne se contente pas de vous montrer quelles campagnes fonctionnent le mieux et sur quels segments. Elle permet également de générer des revenus. Découvrez comment vous pouvez tirer parti de cet outil puissant. - [Revenue Analytics: Der beste Weg, um profitable Ergebnisse zu messen und zu fördern](https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/): Revenue Analytics zeigt Ihnen nicht nur, welche Kampagnen in welchen Segmenten am besten funktionieren, sondern sorgt auch für mehr Umsatz. Erfahren Sie mehr darüber, wie Sie dieses leistungsstarke Tool für sich nutzen können. - [Revenue Analytics, the Best Way to Measure and Drive Profitable Results](https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/): Revenue analytics not only shows you which campaigns work best on which segments, but it drives revenue as well. Learn more about leveraging this powerful tool. - [Cómo proporcionar experiencias en móviles que hagan que los clientes sigan volviendo](https://emarsystest.com/es/learn/blog/como-proporcionar-experiencias-en-moviles-que-hagan-que-los-clientes-sigan-volviendo/): Descubra herramientas y estrategias para proporcionar experiencias de compra móvil personalizadas 1:1 que satisfagan a los clientes y a los potenciales clientes para obtener mejores resultados empresariales. - [Mit kanalübergreifendem Marketing zu besseren Geschäftsergebnissen [5 Tipps von Extreme Digital]](https://emarsystest.com/de/learn/blog/5-tipps-von-extreme-digital/): Erfahren Sie, wie Extreme Digital die eigenen Daten zusammenführte und für eine individuell auf die Kunden zugeschnittene Experience einsetzte, um Geschäftsergebnisse zu verbessern. - [Loyalty Is More Than Points and Prizes — Create Lasting Relationships and Increase CLTV](https://emarsystest.com/learn/blog/create-customer-loyalty-lasting-relationships/): Customer loyalty programs built solely on points or rewards won’t last in the Age of Experience. Brands must build real relationships. - [La presión para impulsar el ROMI es mayor que nunca (haga esto en su lugar)](https://emarsystest.com/es/learn/blog/combata-los-3-principales-retos-del-marketing-con-personalizacion/): Los expertos en marketing y los minoristas se enfrentan a limitaciones de recursos, demandas cada vez mayores, explosión de canales y sobrecarga de datos, además de que se les pide cada vez más a diario. ¿Está llegando a ser demasiado? - [The Value Exchange: What Are You Giving Customers in Exchange for Their Data?](https://emarsystest.com/learn/blog/the-value-exchange-what-are-you-giving-customers-in-exchange-for-their-data/): Marketers must earn the right to use customer data. Get tips on what brands should do to earn the right to customer data. - [Lounge Underwear Sees Big Wins by Putting Customer Experience First](https://emarsystest.com/learn/blog/lounge-underwear-wins-on-the-customer-experience/): Data is the lifeblood of personalization, and e-tailer Lounge Underwear leveraged the 2020 boom in data collection to serve up an excellent customer experience. - [What Valentine’s Day Shopping Trends Tell Us](https://emarsystest.com/learn/blog/what-valentines-day-shopping-trends-tell-us/): New global research from SAP Emarsys reveals holiday shopping trends and habits that will set the tone for customer engagement in 2021. Learn more. - [L'impact de la mise à jour de l'iOS 14 pour les marketeurs et la publicité Facebook](https://emarsystest.com/learn/blog/what-the-ios-14-update-means-for-marketers-and-facebook-advertising/): La disparition des cookies apportera peut-être une bouffée d'air frais dont nous avons grand besoin pour suivre le comportement des clients et recueillir des données afin de leur offrir une expérience d'achat optimale. - [What the iOS 14 Update Means for Marketers and Facebook Advertising](https://emarsystest.com/learn/blog/what-the-ios-14-update-means-for-marketers-and-facebook-advertising/): The death of cookies may bring a much-needed breath of fresh air to how we track customer behavior and gather data to provide the ultimate shopping experience. - [Bingewatch TV: Customer Engagement Strategy Presentations](https://emarsystest.com/learn/blog/bingewatch-tv-customer-engagement-strategy-presentations/): Enjoy a series of SAP Emarsys’ 1-minute or less video presentations about customer engagement strategies that work. Watch Bingewatch TV. - [Der Kunde im Fokus – eine Erfolgsstrategie für Ihr Unternehmen](https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/): Massenkampagnen haben ausgedient: Ihre Kunden wünschen sich personalisierte Erlebnisse und sollten daher im Mittelpunkt stehen. Hier erfahren Sie mehr darüber. - [Donner la priorité au client n'est pas un simple slogan marketing, c'est une stratégie commerciale gagnante](https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/): Les clients exigent des expériences personnalisées one-to-one et ne tolèrent pas le marketing standard, ce qui implique que vous devez placer le client en tête de vos priorités. Lire la suite. - [Putting the Customer Front and Center Isn’t a Marketing Platitude, It’s a Winning Business Strategy](https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/): Customers demand 1:1 personalized experiences, and they won’t tolerate status quo marketing. See why the customer must be your top priority. - [How to Retain More First-Time Buyers with the Data You Collected over the Holidays](https://emarsystest.com/learn/blog/how-to-retain-more-first-time-buyers-with-the-data-you-collected-over-the-holidays/): Armed with all the data you collected over the holidays, here’s 3 ways to connect with your buyers and turn them into repeat customers. Learn more. - [The Big List of Essential E-Commerce Marketing Trends for 2021](https://emarsystest.com/learn/blog/e-commerce-marketing-trends-for-2021/): 2020 was the year of e-commerce. Explore key takeaways from industry thought leaders and explore e-commerce marketing trends for 2021 and beyond. - [Recover Revenue in 2021 by Getting Your Priorities Right](https://emarsystest.com/learn/blog/recover-revenue-in-2021-by-getting-your-priorities-right/): Ensure your retail brand delivers contextually relevant 1:1 personalized customer experiences and drives business results in 2021 by setting priorities. - [3 Ways to Create Long-Term Customer Loyalty with First-Time Seasonal Buyers](https://emarsystest.com/learn/blog/create-loyalty-first-time-seasonal-buyers/): Turn first-time seasonal shoppers into repeat buyers with these three expert tips for 2021. See what top retailers are doing differently. Read more! - [G2 Winter 2021 Report Is Here (and SAP Emarsys Is a Leader Again)](https://emarsystest.com/learn/blog/g2-winter-2021-report-is-here-and-emarsys-is-a-leader-again/): G2 users gave the SAP Emarsys Customer Engagement Platform high scores for ease of use, easy admin, and best overall usability. Find out what SAP Emarsys can do for your marketing team. - [20 Must-Read Marketing & E-Commerce Articles from 2020](https://emarsystest.com/learn/blog/20-marketing-articles-2020/): We curated 20 of the most compelling retail, e-commerce, and martech posts from around the web from the past year. Learn more. - [5 Retail Marketing Insights to Keep You Ahead of the Curve in 2021](https://emarsystest.com/learn/blog/5-retail-marketing-insights-to-keep-you-ahead-of-the-curve-in-2021/): Retail marketing experts share 5 insights that can help brands drive customer growth and increase revenue in 2021. Learn more. - [Frasers Group Deepens Personalization with AI Stylist for Sports Direct](https://emarsystest.com/learn/blog/frasers-group-deepens-personalization-with-ai-stylist-for-sports-direct/): UK retailer Frasers Group has launched SAP Emarsys AI Stylist, providing a level of personalization that beats even Amazon. Find out more here. - [Cómo ha posibilitado SAP Emarsys un Black Friday centrado en lo digital para minoristas líderes](https://emarsystest.com/learn/blog/how-brands-used-emarsys-this-black-friday/): El Black Friday de 2020 ha sido distinto a cualquier otro Black Friday. ¿Seguirá igual a partir de ahora? ¿Cuáles son las principales formas para conectar con los clientes? Más información aquí. - [How SAP Emarsys Powered a Digital-First Black Friday for Leading Retailers](https://emarsystest.com/learn/blog/how-brands-used-emarsys-this-black-friday/): Black Friday 2020 was unlike any other Black Friday before. Will it remain this way going forward? What are some top ways to connect with customers? Find out more here. - [What You Must Know about Zero-Party Data and Major Changes to Facebook Ads & Third-party Cookies](https://emarsystest.com/learn/blog/what-you-must-know-about-zero-party-data-and-major-changes-to-facebook-ads-third-party-cookies/): here are three different types of data marketers can access: zero-party, first-party, second-party, and third-party. See what you must do to gain a complete, 360-degree view of your customers and connect with them in meaningful ways. - [Por qué pasar a datos primarios ahora proporcionará a su marca una ventaja competitiva](https://emarsystest.com/learn/blog/why-moving-to-first-party-data-now-will-give-your-brand-a-competitive-advantage/): Obtenga más información sobre cómo el endurecimiento de la normativa en materia de protección de datos del cliente supone una oportunidad para que los expertos en marketing conviertan el uso de sus datos de clientes primarios en una ventaja competitiva a través de mejores experiencias de cliente. - [Why Moving to First-Party Data Now Will Give Your Brand a Competitive Advantage](https://emarsystest.com/learn/blog/why-moving-to-first-party-data-now-will-give-your-brand-a-competitive-advantage/): Learn why increased regulations in customer data protection presents an opportunity for marketers to turn their use of first-party customer data into a competitive advantage through better customer experiences. - [A Guide to Email Marketing Automation: Definition, Tools, and Strategy](https://emarsystest.com/learn/blog/email-marketing-automation/): Email marketing automation is a strategy that allows marketers to send triggered, timed, and personalized emails to their subscribers when specific conditions are met. Explore tools, strategy tips, and more. - [Actionable Use Cases of How U.S. Retailers Are Making the Digital Shift](https://emarsystest.com/learn/blog/actionable-use-cases-of-how-u-s-retailers-are-making-the-digital-shift/): Retailers continue to adapt to changes in consumer shopping preferences. Hear from leading brands about how they’re increasing engagement. - [What is Benchmarketing?](https://emarsystest.com/learn/blog/what-is-benchmarketing-2/): Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success. - [Les 5 défis du marketing omnicanal (et comment les marques les ont surmontés)](https://emarsystest.com/learn/blog/five-common-omnichannel-marketing-challenges/): Découvrez 5 difficultés fréquentes liées au marketing omnicanal et comment les marketeurs des grandes marques les résolvent afin de stimuler les revenus et la croissance de leur entreprise. - [5 Omnichannel Marketing Challenges (and How Successful Brands Have Overcome Them)](https://emarsystest.com/learn/blog/five-common-omnichannel-marketing-challenges/): Learn 5 common challenges that omnichannel marketers face and how leading brand marketers are solving them to drive revenue and growth for their business. - [It’s Official! SAP Emarsys Is Now Part of the SAP Family](https://emarsystest.com/learn/blog/emarsys-joins-the-sap-family/): SAP Emarsys officially joins SAP as part of the SAP Customer Experience portfolio. SAP Emarsys CEO Ohad Hecht shares his thoughts and reflections. - [¡Ya es oficial! SAP Emarsys ya forma parte de la familia SAP.](https://emarsystest.com/learn/blog/emarsys-joins-the-sap-family/): SAP Emarsys se une oficialmente a SAP, pasando a ser una de las soluciones de la cartera de experiencia del cliente de SAP. El CEO de SAP Emarsys, Ohad Hecht, comparte sus pensamientos. - [10 Retailers Share Tips & Tactics for Retail Success in 2021](https://emarsystest.com/learn/blog/future-retail-2021/): The future of retail marketing, customer engagement, and omnichannel commerce is poised for big change. Here's 10 predictions and expert quotes. Read more. - [Gane experiencia de cliente en esta temporada festiva con el lanzamiento de otoño de SAP Emarsys](https://emarsystest.com/es/learn/blog/gane-experiencia-de-cliente-en-esta-temporada-festiva-con-el-lanzamiento-de-otono-de-emarsys/): El Black Friday, la Cyber Semana y las vacaciones de diciembre serán diferentes este año y el lanzamiento de otoño de 2020 de SAP Emarsys cuenta con las estrategias y herramientas que las marcas necesitan para completar la experiencia de cliente y alcanzar los resultados que su negocio necesita. - [How Top Brand Marketers Unify Data and Break Down Silos to Drive Business Results](https://emarsystest.com/learn/blog/how-top-brand-marketers-unify-data-and-break-down-silos-to-drive-business-results/): Learn how unifying customer data and breaking down data silos helps marketers achieve a single view of their customer, leading to better business outcomes. - [Retailers Engage More Customers by Simplifying Marketing Automation Across All Channels](https://emarsystest.com/learn/blog/retailers-engage-more-customers-by-simplifying-marketing-automation-across-all-channels/): Automation is the best tangible way for retailers to engage a large number of customers through whatever channel they prefer and simplifies a brand’s ability to serve customers online and in-store no matter what is happening in the world. - [Retailers Looking for the Discount Sweet Spot This Black Friday](https://emarsystest.com/learn/blog/retailers-looking-for-the-discount-sweet-spot-this-black-friday/): Black Friday and Cyber Week have historically been the season of deals, but retailers should be wary of how deep those discounts are this year as the pandemic continues to impact how consumers shop. - [Cómo prepararse para la Cyber Semana 2020: Lo que dicen los datos [+ ejemplos]](https://emarsystest.com/es/learn/blog/cyber-semana-2020/): Con estas 15 sentencias, estará armado para que el Black Friday y la Cyber Semana de este año sean todo un éxito. Más información. - [Why First-Party Data is the Holy Grail in a Cookie-Less World](https://emarsystest.com/learn/blog/first-party-data-cookieless-world/): Forward-thinking marketers across the world are using first-party data as cookie-based tracking is on the way out. Read more. - [Veränderungen in der Kundenidentifizierung und beim Online-Tracking: Das sollten Marketer 2021 wissen](https://emarsystest.com/learn/blog/customer-identification/): Verbraucher verlangen immer größere Transparenz bei der Schaltung personenbezogener Werbung. Das sollten Marketer jetzt beachten. - [What’s at Stake for Businesses in 2021 as Customer Identification & Online Tracking Shifts](https://emarsystest.com/learn/blog/customer-identification/): As consumers clamor for greater ad transparency and control over personal data, advertisers need new ways to do better targeting armed with less. - [Retail Adapts to the Digital Shift with Data-Driven In-Store Experiences](https://emarsystest.com/learn/blog/retail-adapts-to-the-digital-shift-with-data-driven-in-store-experiences/): Retail is still adapting to lower in-store traffic and changes in purchasing behavior, but by leveraging customer data, a brand can raise their in-store experience to keep engaging customers - [Las 20 tendencias más destacadas del comercio minorista para el Black Friday de 2020](https://emarsystest.com/learn/blog/top-20-black-friday-retail-trends-for-2020/): El Black Friday está al caer. ¿Cuáles son las tendencias más destacadas que veremos en 2020 en el comercio minorista para este día tan especial? Obtenga más información. - [Top 20 Black Friday Retail Trends for 2020](https://emarsystest.com/learn/blog/top-20-black-friday-retail-trends-for-2020/): Black Friday is almost here. What are the top trends we’ll likely see in 2020 in retail for this special day? Find out more. - [4 Things That Aren’t Personalization](https://emarsystest.com/learn/blog/4-things-that-arent-personalization/): The Gartner 2020 Magic Quadrant for Personalization Engines report has named SAP Emarsys a leader in personalization. Find out what Ohad Hecht, CEO at SAP Emarsys, believes such recognition means for marketers everywhere. - [Cómo Trilab.it hizo crecer su base de datos un 33 % en 3 meses](https://emarsystest.com/es/learn/blog/trilab-success-story/): Trilab Shop hizo la transición hacia el marketing en tiempo real y se encuentra desarrollando la personalización 1:1 escalada en su sitio web, SMS, email y mucho más. ¡Saber cómo! - [Here’s Why Customer Loyalty Is More Valuable Now Than Ever](https://emarsystest.com/learn/blog/heres-why-customer-loyalty-is-more-valuable-now-than-ever/): Despite the pandemic-driven shift to digital, brand loyalty remains just as important as pre-COVID-19... but loyalty might even be more important now. - [3 Marketing Technology Must-Haves for Better Personalization](https://emarsystest.com/learn/blog/3-marketing-technology-must-haves-for-better-personalization/): Learn the 3 features your customer engagement platform must have in order to deliver personalized, omnichannel customer experiences. - [3 Marketing Technology Must-Haves for Better Personalization](https://emarsystest.com/learn/blog/3-marketing-technology-must-haves-for-better-personalization/): Learn the 3 features your customer engagement platform must have in order to deliver personalized, omnichannel customer experiences. - [The Gartner 2020 Magic Quadrant for Personalization Engines Names SAP Emarsys a Leader — Again!](https://emarsystest.com/es/learn/blog/the-gartner-2020-magic-quadrant-for-personalization-engines-names-emarsys-a-leader-again/): SAP Emarsys has been named a leader in the Gartner 2020 Magic Quadrant for Personalization Engines. Find out how the SAP Emarsys platform’s exemplary personalization capabilities increase customer engagement and revenue. - [Der Gartner Magic Quadrant 2020 für Personalization Engines zeichnet SAP Emarsys erneut als Leader aus!](https://emarsystest.com/de/learn/blog/der-gartner-magic-quadrant-2020-fuer-personalization-engines-zeichnet-emarsys-erneut-als-leader-aus/): SAP Emarsys wurde im Gartner Magic Quadrant 2020 für Personalization Engines als Leader ausgezeichnet. Erfahren Sie mehr darüber, wie die unterschiedlichen Personalisierungsoptionen der SAP Emarsys Plattform Ihr Kundenengagement und Ihren Umsatz steigern können. - [Welcome to the New Age of Marketing: Retail Renaissance 2020](https://emarsystest.com/es/learn/blog/retail-renaissance-2020/): Join us for 60+ hours of content, 40+ sessions from leading brands, and more as we explore the art and science of customer engagement at Retail Renaissance. - [How PUMA Remained Relevant to Customers During the Ever-Changing Pandemic](https://emarsystest.com/learn/blog/how-puma-remained-relevant-to-customers-during-the-ever-changing-pandemic/): Learn how PUMA adjusted their marketing and outreach to connect with customers during the pandemic. - [3 Rules for Getting the Customer Data Your Brand Needs for Better Personalization](https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/): To drive revenue and retain more customers using personalization, you need quality customer data. Learn the 3 rules for getting great data from customers. - [3 Tipps: So erhalten Sie die Kundendaten, die Sie für eine bessere Personalisierung benötigen](https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/): Um Ihre Umsätze zu steigern und mehr Kunden durch Personalisierung zu binden, benötigen Sie hochwertige Kundendaten. In diesen 3 Tipps erfahren Sie, wie Sie diese Daten von Ihren Kunden erhalten. - [3 Rules for Getting the Customer Data Your Brand Needs for Better Personalization](https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/): To drive revenue and retain more customers using personalization, you need quality customer data. Learn the 3 rules for getting great data from customers. - [Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty](https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/): Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty. - [Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty](https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/): Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty. - [Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty](https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/): Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty. - [3 Ways Small Businesses Are Regaining Lost Sales from COVID-19](https://emarsystest.com/learn/blog/think-like-consumers/): In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge. - [3 Ways Small Businesses Are Regaining Lost Sales from COVID-19](https://emarsystest.com/learn/blog/think-like-consumers/): In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge. - [5 Reasons Marketing Leaders Are Excited About the SAP Emarsys Summer Release 2020](https://emarsystest.com/es/learn/blog/5-reasons-marketing-leaders-are-excited-about-the-emarsys-summer-release-2020/): Learn about five of the new features included in the SAP Emarsys Summer Release 2020 that retail and e-commerce marketers are excited about. - [How Your Life as a Marketer Just Became Easier](https://emarsystest.com/es/learn/blog/how-your-life-as-a-marketer-just-became-easier/): Marketing is more important than ever. These new updates help save your company time and show the impact your marketing efforts have on your company’s revenue. - [How Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly Want](https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/): Learn how your brand can deliver more 1:1 personalized experiences with a conversational approach to personalization that leads to better business outcomes. - [Comment la communication bidirectionnelle conduit à la personnalisation one-to-one tant désirée par vos clients (et votre marque)](https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/): Découvrez comment votre marque peut offrir davantage d'expériences personnalisées one-to-one grâce à une approche conversationnelle et ainsi obtenir de meilleurs résultats business. - [How Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly Want](https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/): Learn how your brand can deliver more 1:1 personalized experiences with a conversational approach to personalization that leads to better business outcomes. - [SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value](https://emarsystest.com/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/): Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable. - [SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value](https://emarsystest.com/es/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/): Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable. - [SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value](https://emarsystest.com/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/): Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable. - [Creating Trust with Customers Through Real-Time Interactions](https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/): It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - [Creating Trust with Customers Through Real-Time Interactions](https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/): It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - [Creating Trust with Customers Through Real-Time Interactions](https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/): It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - [Creating Trust with Customers Through Real-Time Interactions](https://emarsystest.com/es/learn/blog/creating-trust-with-customers-through-real-time-interactions-2/): It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - [Attribution: The Missing Link Between Marketing Performance and Business Results](https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/): To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - [Attribution: The Missing Link Between Marketing Performance and Business Results](https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/): To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - [Attribution: The Missing Link Between Marketing Performance and Business Results](https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/): To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - [Attribution: The Missing Link Between Marketing Performance and Business Results](https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/): To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - [Attribution: Der Link zwischen Marketing Performance und Geschäftsergebnissen](https://emarsystest.com/de/learn/blog/umsatz-attribution-ist-der-link-zwischen-performance-und-geschaeftsergebnissen/): Um Kunden zu gewinnen und um Budgetzuweisung und Geschäftsergebnisse zu verbessern, müssen Marketer Einblick in die Umsatz-Attribution bekommen. - [Attribution: The Missing Link Between Marketing Performance and Business Results](https://emarsystest.com/es/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results-2/): To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - [How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior](https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/): Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - [How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior](https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/): Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - [How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior](https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/): Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - [How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior](https://emarsystest.com/fr/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/): Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - [Reopening Retail: How Cue Clothing Co. Has Prepared for Retail in a Post-Pandemic World](https://emarsystest.com/learn/blog/reopening-retail-how-cue-clothing-co-has-prepared-for-retail-in-a-post-pandemic-world/): Learn how Cue Clothing Co. embraced the shift to digital and accelerated business outcomes during the pandemic by delivering a seamless customer experience. - [Using Data, Marketing Agility, and Omnichannel Personalization to Navigate Trends and Drive Results During COVID-19](https://emarsystest.com/learn/blog/using-data-marketing-agility-and-omnichannel-personalization-to-navigate-trends-and-drive-results/): Product trends and consumer behavior are difficult to predict. Learn how brands can respond using data, marketing agility, and omnichannel personalization. - [Using Data, Marketing Agility, and Omnichannel Personalization to Navigate Trends and Drive Results During COVID-19](https://emarsystest.com/learn/blog/using-data-marketing-agility-and-omnichannel-personalization-to-navigate-trends-and-drive-results/): Product trends and consumer behavior are difficult to predict. Learn how brands can respond using data, marketing agility, and omnichannel personalization. - [3 razones por las que la mayor fidelidad del cliente conduce al crecimiento de la marca](https://emarsystest.com/es/learn/blog/3-razones-por-las-que-la-mayor-fidelidad-del-cliente-conduce-al-crecimiento-de-la-marca/): En pocas palabras, su marca necesita un programa de fidelización de clientes. Descubra cómo una mayor fidelidad del cliente conduce al crecimiento de la marca y a mejores negocios - [How Retail and E-Commerce Brands are Finding New Opportunities in Their Data Sets (and Driving Business Results)](https://emarsystest.com/es/learn/blog/how-retail-ecommerce-brands-find-new-revenue-opportunities-in-their-data/): Marketing is rapidly changing. Learn how brands use customer, product, and sales data to deliver omnichannel customer experiences and business results. - [COVID-19 Commerce for the Week of May 4, 2020](https://emarsystest.com/es/learn/blog/covid-19-e-commerce-for-the-week-of-may-8-2020/): As some retailers open stores around the world, the e-commerce spike seen over the past several weeks dips this week. - [COVID-19 Commerce for the Week of May 4, 2020](https://emarsystest.com/fr/learn/blog/covid-19-e-commerce-for-the-week-of-may-8-2020/): As some retailers open stores around the world, the e-commerce spike seen over the past several weeks dips this week. - [COVID-19 Commerce for the Week of April 27, 2020](https://emarsystest.com/es/learn/blog/covid-19-e-commerce-for-the-week-of-4-27-2020/): Find out how COVID-19 has impacted the global economy for the week of April 27, 2020, as retail brands shift to e-commerce and pure-players enhance their online experience. - [COVID-19 Commerce for the Week of April 27, 2020](https://emarsystest.com/fr/learn/blog/covid-19-e-commerce-for-the-week-of-4-27-2020/): Find out how COVID-19 has impacted the global economy for the week of April 27, 2020, as retail brands shift to e-commerce and pure-players enhance their online experience. - [Top Brands Reveal How to Drive Engaging Customer Experiences and Business Results with First-Party Data](https://emarsystest.com/es/learn/blog/how-to-drive-customer-experiences-and-business-results-with-first-party-data/): 4 key takeaways from the American Marketing Association webinar on how brands leverage first-party data to drive customer experiences and business results. - [Small Marketing Team Harnesses Personalized Omnichannel Journeys with Shopify Plus and SAP Emarsys](https://emarsystest.com/learn/blog/small-marketing-team-harnesses-shopify-plus-and-emarsys/): See how a small team was able to create personalized omnichannel journeys with Shopify Plus and SAP Emarsys - [Small Marketing Team Harnesses Personalized Omnichannel Journeys with Shopify Plus and SAP Emarsys](https://emarsystest.com/es/learn/blog/small-marketing-team-harnesses-shopify-plus-and-emarsys/): See how a small team was able to create personalized omnichannel journeys with Shopify Plus and SAP Emarsys - [How MECCA Brands Continues Meeting with Customers “Face-to-Face”](https://emarsystest.com/learn/blog/how-mecca-brands-continues-meeting-with-customers-face-to-face/): Learn how MECCA Brands have adapted to the digital shift and engage their customers online. - [Adapt and Respond: How a Brand’s Responsive Digital Retail Strategy Led to Customer Growth During COVID-19](https://emarsystest.com/learn/blog/creating-a-responsive-digital-strategy-for-customer-growth-during-covid19/): See how Adore Beauty has adapted and responded during the economic crisis caused by COVID-19 with a digital strategy that led to customer growth and sales. - [Adapt and Respond: How a Brand’s Responsive Digital Retail Strategy Led to Customer Growth During COVID-19](https://emarsystest.com/learn/blog/creating-a-responsive-digital-strategy-for-customer-growth-during-covid19/): See how Adore Beauty has adapted and responded during the economic crisis caused by COVID-19 with a digital strategy that led to customer growth and sales. - [3 maneras en las que Google redefine la aplicación de IA para marcas y expertos en marketing](https://emarsystest.com/es/learn/blog/3-maneras-en-las-que-google-redefine-la-aplicacion-de-ia-para-marcas-y-expertos-en-marketing/): Google redefine la aplicación de IA para mejorar la experiencia digital del cliente. He aquí 3 ejemplo de cómo ha transformado la IA para marcas y expertos en marketing. - [5 pasos para crear lealtad de cliente que impulsa la marca [Infografía]](https://emarsystest.com/es/learn/blog/5-pasos-para-crear-lealtad-de-cliente-que-impulsa-la-marca-infografia/): Explore estos 5 pasos para crear lealtad de cliente que impulsa la marca con esta infografía sobre lealtad del cliente de SAP Emarsys. Siga leyendo para saber más. - [Time to Value Can Make You Look Like a Marketing Automation Software Hero](https://emarsystest.com/learn/blog/time-to-value-can-make-you-look-like-a-marketing-automation-software-hero/): Accurately assess the value of your marketing automation software with these easy tips. Learn more. - [Time to Value Can Make You Look Like a Marketing Automation Software Hero](https://emarsystest.com/es/learn/blog/time-to-value-can-make-you-look-like-a-marketing-automation-software-hero/): Accurately assess the value of your marketing automation software with these easy tips. Learn more. - [Ein erfolgreiches Feiertagsgeschäft beruht auf mehr als nur Neukundenakquise](https://emarsystest.com/de/learn/blog/ein-erfolgreiches-feiertagsgeschaft-beruht-auf-mehr-als-nur-neukundenakquise/): In diesem Benchmark Report widmen wir uns den wichtigsten Trends, Statistiken und Metriken für das Feiertagsgeschäft - für eine optimale Neukundenakquise - [3 Ways Google is Redefining AI Application for Consumers](https://emarsystest.com/learn/blog/google-artificial-intelligence-application-consumers/): Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for the consumer realm. - [3 Ways Google is Redefining AI Application for Consumers](https://emarsystest.com/es/learn/blog/google-artificial-intelligence-application-consumers/): Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for the consumer realm. - [Cómo puede prestarle SAP Emarsys apoyo en estos momentos de agitación](https://emarsystest.com/es/learn/blog/como-puede-prestarle-emarsys-apoyo-en-estos-momentos-de-agitacion/): Escuche al Consejero Delegado, Ohad Hecht, cómo está respondiendo SAP Emarsys al brote de COVID-19 para garantizar el éxito y la seguridad continuados de nuestros clientes. - [3 Ways Google is Redefining AI Application for Brands and Marketers](https://emarsystest.com/learn/blog/google-artificial-intelligence-application-brands-marketers/): Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for brands and marketers. - [5 Steps to Creating Brand-Boosting Customer Loyalty [Infographic]](https://emarsystest.com/learn/blog/customer-loyalty-infographic/): Customer loyalty is critical to brand growth. Here are five steps to creating a successful customer loyalty program. - [Fewer Discounts, More Revenue: Encouraging Customer Engagement with Your Loyalty Program](https://emarsystest.com/learn/blog/encourage-customer-engagement-loyalty-program/): Overusing discount-based incentives can destroy your company’s margins. Explore how to leverage loyalty program offers to increase customer engagement while protecting revenue. - [Was ist Customer Loyalty? Der komplette Leitfaden](https://emarsystest.com/learn/blog/what-is-customer-loyalty-the-complete-guide/): Im Customer Loyalty-Leitfaden von SAP Emarsys erfahren Sie, wie Sie die Customer Loyalty fördern und Treueprogramme erstellen können. - [What Is Customer Loyalty? The Complete Guide](https://emarsystest.com/learn/blog/what-is-customer-loyalty-the-complete-guide/): Explore SAP Emarsys' complete guide to customer loyalty, including how to create more loyal customers, ways to build a customer loyalty program, and more. - [How AI Adoption is Revolutionizing Digital Marketing](https://emarsystest.com/learn/blog/adoption-of-ai-in-digital-marketing/): AI is transforming campaign strategies, allowing for better data, information, and execution. Explore why AI adoption is imperative to digital marketing success. - [The AI Advantage: How Artificial Intelligence Is Helping Retailers Keep Up with Customers](https://emarsystest.com/learn/blog/the-ai-advantage/): In a hyper-competitive retail landscape, AI-enabled personalization can help retailers deliver experiences that lead to loyal customers. - [Qu’est-ce que la fidélité à une marque ? Définition, exemples & plus](https://emarsystest.com/fr/learn/blog/quest-ce-que-la-fidelite-client-marque/): On parle de fidélité à une marque lorsque les clients continuent à acheter chez vous parce qu'ils font confiance à votre entreprise. - [Is It Possible to Capture a Complete 360-Degree View of Customers?](https://emarsystest.com/learn/blog/achieve-360-degree-view-of-customers/): With customers shopping in more channels today than ever before, how can brands deepen their relationship with them? Read more to find out. - [Is It Possible to Capture a Complete 360-Degree View of Customers?](https://emarsystest.com/es/learn/blog/achieve-360-degree-view-of-customers/): I get it. It’s frustrating. As a marketer, your company has loads of disconnected data. And you have to log... - [What Is Brand Loyalty? Definition, Examples & How to Build Your Own](https://emarsystest.com/learn/blog/what-is-brand-loyalty/): Brand loyalty is when a customer continually purchases from your company because they trust your brand. Let’s take a look at great examples of brand loyalty and how you can build your own. - [Was ist Markentreue? Definition, Beispiele und vieles mehr](https://emarsystest.com/de/learn/blog/was-ist-markentreue/): Von Markentreue spricht man, wenn ein Kunde wiederholt Ihre Produkte kauft, nicht weil Sie der einzige Anbieter sind, sondern weil er Ihrem Unternehmen vertraut. - [What Is Brand Loyalty? Definition, Examples & More](https://emarsystest.com/es/learn/blog/what-is-brand-loyalty/): Brand loyalty is when a customer continues to purchase from your company, not because you’re the only option, but because... - [Here's What Happens When You Put Customers First](https://emarsystest.com/es/learn/blog/heres-what-happens-when-you-put-customers-first/): Forrester recently released The Forrester WaveTM: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 and named Emarsys as a leader in... - [15 Must-Read Marketing & E-commerce Articles from 2019](https://emarsystest.com/es/learn/blog/best-articles-2019/): The past couple years, we’ve done round-up posts (2017, 2018) to share some of our favorite articles of the year.... - [8 Abandoned Cart Email Best Practices for This Holiday Season (and Beyond)](https://emarsystest.com/learn/blog/8-abandoned-cart-email-best-practices-for-this-holiday-season-and-beyond/): Within 24 hours of sending a triggered email, a brand can generate 24X their normal revenue, and abandoned cart emails are among the best-performing. - [8 Abandoned Cart Email Best Practices for This Holiday Season (and Beyond)](https://emarsystest.com/es/learn/blog/8-abandoned-cart-email-best-practices-for-this-holiday-season-and-beyond/): As marketers, we all know how powerful abandoned cart emails can be. As a matter of fact, our data at... - [5 Incitives clients pour aider votre entreprise à se démarquer pendant la période des fêtes](https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/): Les Incentives que vous offrez à vos clients peuvent faire pencher la balance en votre faveur. Explorez 5 Incentives clients. - [How the Forrester Wave™ Report Revealed Improvements in SAP Emarsys’ Mobile Product](https://emarsystest.com/es/learn/blog/forrester-mobile/): Mobile has been an unavoidable marketing channel for several years now for brands whose consumer audience is active on smart... - [The Results Are In: SAP Emarsys Sets an Industry Standard for Machine Learning](https://emarsystest.com/es/learn/blog/emarsys-sets-industry-standard-for-machine-learning/): Since our founding, we’ve been committed to leading the industry with cutting-edge marketing solutions for the martech space. Recently, we... - [Fünf Kunden-Incentives, mit denen Ihr Unternehmen in der Weihnachtssaison auf sich aufmerksam machen kann](https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/): Zahlreiche Einzelhandels- und E-Commerce-Märkte sind übersättigt. Das wird vor allem beim Shoppen in der Weihnachtszeit deutlich. Sofern Sie nicht ein... - [Innovative Technologie bringt Marketern eine kürzere Time-to-Value](https://emarsystest.com/learn/blog/tech-innovation-bringt-marketern-eine-kuerzere-time-to-value/): Wenn wir an Innovationen denken, kommen uns normalerweise als Erstes technologische Neuerungen in den Sinn. Doch bei Produktinnovationen geht es... - [The Ultimate Guide to Customer Retention: 6 Unique Strategies](https://emarsystest.com/learn/blog/the-ultimate-guide-to-customer-retention-6-unique-strategies/): Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company. - [The Ultimate Guide to Customer Retention: 6 Unique Strategies](https://emarsystest.com/es/learn/blog/the-ultimate-guide-to-customer-retention-6-unique-strategies/): Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company. - [5 Customer Incentives to Help Your Company Stand Out During the Holiday Season](https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/): Many retail and e-commerce markets are oversaturated. This is especially noticeable during the holiday shopping season. So unless you happen... - [Top 5 Customer Incentive Ideas for the Holiday Season](https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/): Many retail and e-commerce markets are oversaturated, especially during the holiday shopping season. Discover the top 5 customer incentives that will help your company stand out from the crowd. - [Tech Innovation Leads to Shorter Time to Value](https://emarsystest.com/es/learn/blog/tech-innovation-leads-to-shorter-time-to-value/): When we think about innovation, technological advances usually come to mind first, how we make our marketing tech smarter, more... - [20 marques Retail avec les meilleurs programmes de fidélisation (et comment créer le vôtre)](https://emarsystest.com/fr/learn/blog/20-marques-retail-avec-meilleurs-programmes-de-fidelisation/): Des marques Retail comme Starbucks, Reebok et Kohls proposent des programmes de fidélisation qui incitent les clients à revenir. Explorez les 20  meilleurs - [Personalized Incentives: How Can These Recommendations Help Modern Marketers?](https://emarsystest.com/es/learn/blog/personalized-incentive-recommendations-modern-marketers/): Personalization is the modern-day marketer’s best friend. Artificial intelligence has already become a vital tool for the marketing strategies of... - [The New Age of Travel: Challenging the Status Quo [Infographic]](https://emarsystest.com/es/learn/blog/new-age-travel-infographic/): With year-over-year growth of 5% in 2016, the travel industry has a huge opportunity to capitalize on the increase in... - [How AI Is Transforming the Customer Experience](https://emarsystest.com/es/learn/blog/ai-customer-experience/): If the typical (and ideally continuous) customer lifecycle is modeled as a sort of wheel, then AI works as a... - [Are Black Friday and the Cyber 5 Actually Good for Your Brand?](https://emarsystest.com/learn/blog/are-black-friday-and-the-cyber-5-actually-good-for-your-brand/): Brands know they can get customers to purchase during Black Friday and the Cyber Five weekend, but if consumers only come for the discounts, what does that do to your bottom line? - [Are Black Friday and the Cyber 5 Actually Good for Your Brand?](https://emarsystest.com/es/learn/blog/are-black-friday-and-the-cyber-5-actually-good-for-your-brand/): Where Black Friday used to be the official kickoff of the end-of-year shopping season, we see more brands offering incentives... - [Die 20 Retail Brands mit den besten Loyaltyprogrammen (und wie Sie Ihr eigenes Programm erstellen)](https://emarsystest.com/de/learn/blog/beste-retail-customer-loyalty-programme/): Studien haben gezeigt, dass es fünfmal einfacher ist, einen Kunden zu halten, als einen neuen dazuzugewinnen; und dass treue Kunden... - [20 Retail Brands with the Best Customer Loyalty Programs (and How to Create Your Own)](https://emarsystest.com/es/learn/blog/best-retail-customer-loyalty-programs/): Studies show that it’s 5x easier to retain a customer than acquire a new one and that loyal customers spend 67% more on products and services than new customers.So a loyalty program is very helpful to keep customers coming back. - [Créer un lien émotionnel avec les clients pour les fidéliser à une marque](https://emarsystest.com/fr/learn/blog/creer-un-lien-emotionnel-avec-les-clients/): Etablir un lien émotionnel avec vos clients peut vous aider à fidéliser votre marque. Découvrez comment les émotions ont un impact sur la fidélisation. - [SAP Emarsys CEO on Why We’re a Leader in The Forrester Wave™: Cross-Channel Campaign Management Report (Independent Platforms), Q4 2019](https://emarsystest.com/learn/blog/emarsys-ceo-on-why-were-a-leader-in-the-forrester-wave-cross-channel-campaign-management-report-independent-platforms-q4-2019/): SAP Emarsys CEO Ohad Hecht discusses what it means to be recognized by Forrester for cross-channel campaign management and the personalization it offers. - [SAP Emarsys CEO on Why We’re a Leader in The Forrester Wave™: Cross-Channel Campaign Management Report (Independent Platforms), Q4 2019](https://emarsystest.com/es/learn/blog/emarsys-ceo-on-why-were-a-leader-in-the-forrester-wave-cross-channel-campaign-management-report-independent-platforms-q4-2019/): “So what? ” you may ask. For us, it is a big deal. First, because we believe it’s a testament... - [The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: SAP Emarsys Named as a Leader](https://emarsystest.com/learn/blog/the-forrester-wave-cross-channel-campaign-management-independent-platforms-q4-2019-report-emarsys-named-as-a-leader/): Forrester recognizes the SAP Emarsys platform as a comprehensive Cross-Channel Campaign Management offering, including industry-focused AI tools that drive personalization. - [The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: SAP Emarsys Named as a Leader](https://emarsystest.com/es/learn/blog/the-forrester-wave-cross-channel-campaign-management-independent-platforms-q4-2019-report-emarsys-named-as-a-leader-2/): /* addon: Emarsys Block Teaser */ #uc_block_teaser_elementor52613. blockTeaser { padding: 0px; margin: 40px 0px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-wrap {... - [5 Ways to Increase Customer Loyalty and Retention](https://emarsystest.com/learn/blog/5-ways-to-build-customer-loyalty/): How do you improve and increase customer loyalty? Start by reading this blog to learn 5 ways to earn and build loyalty with your customers. - [5 Ways to Earn and Build Loyalty with Customers](https://emarsystest.com/es/learn/blog/5-ways-to-build-customer-loyalty/): It was a mobile experience I won’t forget. I tried buying dress pants off a major retailer’s mobile site. But... - [How to Build an Emotional Connection with Customers to Create Brand Loyalty](https://emarsystest.com/learn/blog/building-an-emotional-connection-with-customers/): Customers want authenticity, but creating an emotional connection with customers is not clear-cut. Learn how you can create an emotional connection with customers to build brand loyalty. - [Building an Emotional Connection with Customers to Create Brand Loyalty](https://emarsystest.com/es/learn/blog/building-an-emotional-connection-with-customers/): I called a major manufacturer of beard trimmers... and what happened next astonished me. After two rings a human being... - [5 Trends to Guide Your Black Friday Marketing in 2019](https://emarsystest.com/learn/blog/black-friday-2019/): Black Friday data shows changing channel preferences among consumers. You can use these 5 trends for your Black Friday marketing 2019. - [Was ist Kundentreue und warum ist sie so wichtig?](https://emarsystest.com/de/learn/blog/was-ist-kundentreue-und-warum-ist-sie-so-wichtig/): Kundentreue stellt sicher, dass bestehende und Neukunden immer wieder bei Ihrem Unternehmen einkaufen. Unsere Use Cases zeigen Ihnen, wie es funktioniert. - [Quelle est la réelle Intelligence Artificielle: les caractéristiques d'une vraie IA](https://emarsystest.com/fr/learn/blog/quelle-est-la-reelle-intelligence-artificielle-les-caracteristiques-dune-vraie-ia/): L'intelligence artificielle est en train de bouleverser le secteur du marketing en donnant une nouvelle envergure à l'intelligence commerciale et à nos bases de données. Découvrez le marketing IA en 2019 avec Raj Balasundaram. - [De la réactivité à la proactivité : exploiter de nouvelles dimensions marketing](https://emarsystest.com/fr/learn/blog/de-la-reactivite-a-la-proactivite-exploiter-de-nouvelles-dimensions-marketing/): Jusqu’à maintenant, la plupart des marketeurs se sont contentés de réagir après coup aux comportements clients. Voici comment passer d’une approche marketing réactive à proactive, grâce à l'IA. - [What Is Real Artificial Intelligence: Characteristics of True AI](https://emarsystest.com/learn/blog/real-ai/): Amazon, Google, Facebook and SAP Emarsys are redefining AI marketing. Learn how these companies use real Artificial Intelligence to succeed. - [Was ist echte Artificial Intelligence: Eigenschaften der wahren AI](https://emarsystest.com/de/learn/blog/real-ai/): Amazon, Google, Facebook und SAP Emarsys definieren AI-Marketing neu. Erfahren Sie, wie diese Unternehmen echte Artificial Intelligence für ihren Erfolg nutzen. - [5 Powerful Ways to Use Artificial Intelligence in E-commerce](https://emarsystest.com/learn/blog/5-powerful-ways-to-use-artificial-intelligence/): Five actionable ways to leverage AI for e-commerce brands that will grow your active customer database. - [10 AI Trends Marketers Should Watch for In 2020 [+ Bonus Infographic]](https://emarsystest.com/learn/blog/10-ai-trends-infographic/): AI nears a tipping point where successful marketers leverage the technology to excel at customer experience. - [Proaktiv statt reaktiv: Neue Dimensionen im Marketing erschließen](https://emarsystest.com/de/learn/blog/reaktiv-zu-proaktiv/): Viele Marketer interagieren mit Kunden erst nach einem Kauf. So können Sie Ihren reaktiven Marketingansatz mit AI in proaktives Marketing verwandeln. - [How E-commerce Brands are Getting Value from AI](https://emarsystest.com/learn/blog/getting-value-from-ai/): Not long ago, artificial intelligence was viewed as promising technology but a solution that only hi-tech companies or industry giants... - [Building a Next-Generation Digital Marketing Strategy](https://emarsystest.com/learn/blog/next-generation-digital-marketing-strategy/): Marketing has to change. As marketers, we’re under an exceptional amount of pressure. Expectations are higher now than ever before... - [The CMO Challenge: Why CMOs are the First to Go in the C-Suite](https://emarsystest.com/learn/blog/cmo-challenges/): CMOs have the shortest tenure of the entire C-suite. But why? CMOs have a reputation problem in the organization. Of... - [The Marketing Metrics & KPIs Your CMO Really Cares About](https://emarsystest.com/learn/blog/cmo-metrics-for-marketers/): As marketers, we’ve been brought up to believe that reporting is an intricate part of our job. But we’re given... - [7 Strategies to Create Meaningful Mobile Engagement](https://emarsystest.com/learn/blog/mobile-engagement/): Time spent on the mobile device continues climbing. Data reaffirms it, but practically all you need to do is look... - [Die Geschichte des Omnichannel Marketings: Ihr Weg zum Omnichannel-Erfolg](https://emarsystest.com/de/learn/blog/omnichannel-marketing-ihr-weg-zum-erfolg/): Erfolgreiches Omnichannel Marketing platziert den Kunden im Mittelpunkt aller Marketingaktivitäten und schafft so eine nahtlose Kundenerfahrung. - [Changer notre façon de mesurer le marketing : un nouvel outil de benchmarking gratuit pour les marketeurs e-commerce](https://emarsystest.com/fr/learn/blog/nouveau-outil-benchmarking-e-commerce/): SAP Emarsys lance un nouvel outil gratuit offrant la nouvelle génération de benchmarking pour les marketeurs du secteur e-commerce. - [Changing the Way We Measure Marketing: A New Free Benchmarking Tool for E-Commerce Marketers](https://emarsystest.com/learn/blog/new-benchmarking-tool-e-commerce/): Marketer sollten sich mehr auf strategische KPIs konzentrieren. SAP Emarsys stellt ein innovatives Tool vor, das eine neue Generation im Benchmarking einleitet. - [Was ist Time-to-Value und Warum wird es immer Wichtiger](https://emarsystest.com/de/learn/blog/was-ist-time-to-value-und-warum-wird-es-immer-wichtiger/): Time-to-Value wird immer wichtiger. Nur wenn Sie alle Software-Features, für die Sie bezahlen, auch nutzen können, erhalten Sie einen maximalen Mehrwert. - [The History of Omnichannel: Paving Your Path to Omnichannel Success](https://emarsystest.com/learn/blog/retailers-implementing-omnichannel-strategies/): For many marketers, the word ‘omnichannel’ is, understandably, an overutilized, overwhelming linguistic overview of a concept much more difficult to... - [E-Mail Icebreaker: 4 kreative Wege, um eine Unterhaltung mit Ihren Abonnenten zu starten  ](https://emarsystest.com/de/learn/blog/e-mail-icebreaker/): Wir alle träumen von höherem E-Mail Engagement. Mit dem richtigen Gesprächseinstieg, Umfragen, und Nutzergeneriertem Content zu mehr Erfolg. - [The Evolution of Email: Step Away from Open Rates](https://emarsystest.com/learn/blog/evolution-of-email/): Step Away from Open Rates Email marketing remains the #1 digital channel for ROI, yet the changes taking place with... - [How to Create a Personalized Digital Customer Journey](https://emarsystest.com/learn/blog/creating-personalized-experience-across-digital-customer-journey/): Personalization is essential to ensuring that the digital customer journey is successful and relevant. Learn how you can transform your customer journey with personalization. - [Email Icebreakers: 4 Creative Ways to Start Conversations with Subscribers](https://emarsystest.com/learn/blog/email-icebreakers/): Discover effective email icebreakers to engage subscribers. Learn creative strategies for starting meaningful conversations and building loyalty. - [Transforming Your Business with a Marketing Automation Platform](https://emarsystest.com/learn/blog/marketing-automation-platform/): Most brands I'm familiar with want to transform at least part of their marketing. Whether you're revamping your email marketing,... - [10 Incredibly Useful Tips to Increase Website Engagement](https://emarsystest.com/learn/blog/10-incredibly-useful-tips-to-increase-website-engagement/): Nothing you’re doing matters one smidge if your website is not planned, created, and optimized with the intention of engaging... - [How to Improve Your Email Click-Through Rates with Interactive Content](https://emarsystest.com/learn/blog/improve-email-click-through-rates/): Email is still one of the top channels for marketers. But, honestly, not much has changed in the way of... - [AOV vs. CLTV: Which KPI Is the Best Indicator of Success?](https://emarsystest.com/learn/blog/aov-vs-cltv/): Discover whether AOV or CLTV is the KPI to track e-commerce success, with insights on optimizing sales and long-term revenue. - [3 Important Retention Marketing Strategies Every Retailer Needs to Know](https://emarsystest.com/learn/blog/5-important-retention-marketing-strategies-every-retailer-needs-know/): Retention marketing is the new way of the e-commerce world. It requires a mind shift that must be made, though.... - [3 Common e-Commerce Challenges and Solutions](https://emarsystest.com/learn/blog/3-ecommerce-challenges/): More businesses in the e-commerce space are offering niche, personalized products and services. Discover the 3 e-commerce challenges marketers are facing and how to overcome them. - [5 Examples of B2C Brands That Are Experiential Marketing Masters](https://emarsystest.com/learn/blog/experiential-marketing/): Customer experience is the battlefield upon which loyalty will be won. We’ve been singing (and hearing) this tune for at... - [Using WeChat to Find Success with Your Holiday Marketing](https://emarsystest.com/learn/blog/wechat-holiday-marketing-success/): For many marketers, it’s easy to associate “holiday marketing” with the end-of-year holidays that fall in December. But holiday marketing... - [How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]](https://emarsystest.com/learn/blog/8-high-value-omnichannel-mobile-use-cases/): This three-part series will explore how marketers can take advantage of arguably the fastest-growing digital channel: mobile. This article investigates... - [How Berry Bros. & Rudd Personalizes the Customer Journey [Video]](https://emarsystest.com/learn/blog/video-berry-bros-rudd/): Gary Vaynerchuk’s “0-to-100” story of bringing his Wine Library to prominence isn’t the only family-owned brand in the industry that’s... - [3 Ways to Win Customer Loyalty Among Millennials](https://emarsystest.com/learn/blog/drive-customer-loyalty-millennials/): As a so-called millennial (and marketer) myself, I’d like to think I have a somewhat distinct perspective on what it... - [5 Examples of Successful, Data-Driven Customer Loyalty Programs](https://emarsystest.com/learn/blog/3-loyalty-program-examples-customer-data/): What’s the secret to a successful customer loyalty program? Check out 5 loyalty program examples for inspiration. - [How E-Commerce Marketing Will Change: 5 Predictions for the Next 5 Years](https://emarsystest.com/learn/blog/5-ecommerce-predictions-next-5-years/): Advancements in AI, marketing automation, and machine learning have been well-covered – but what are the derivative implications of them?... - [How Retailers Can Tie Objectives to Tactics and Prove ROI to the C-Suite](https://emarsystest.com/learn/blog/retailers-tie-objectives-to-tactics-prove-roi/): In our growing digital economy, traditional retailers face an enormous task: maintaining customer retention amidst a gigantic shift from brick-and-mortar... - [The Future of Retail & e-Commerce: Allen Nance at HUBDAY Retail [Video]](https://emarsystest.com/learn/blog/video-future-of-retail-e-commerce-allen-nance/): In today's world, the reality of e-commerce is this: there's an overwhelming amount of pressure to personalize every customer interaction.... - [So hat Tupperware mit SAP Emarsys eine 5x Steigerung der eigenen E-Mail Umsätze erreicht](https://emarsystest.com/de/learn/blog/so-hat-tupperware-mit-emarsys-eine-5x-steigerung-der-eigenen-e-mail-umsaetze-erreicht/): Die weltweit bekannteste Marke für Aufbewahrungssysteme und Lebensmittel-Storage, Tupperware, hat sich lange fast ausschließlich auf Mund-zu-Mund Propaganda und Influencer-Beziehungen verlassen,... - [6 Ways Web Hosting Impacts Digital Marketing Success](https://emarsystest.com/learn/blog/6-ways-web-hosting-impacts-digital-marketing-success/): Web Hosting Is Vital to Marketing Success If you’re an e-commerce merchant, then the success of your digital marketing campaigns... - [How to Escape the BAU Loop: Creating an Automated, Personalized Email Program [Video]](https://emarsystest.com/learn/blog/video-create-personalized-emails/): Are you personalizing your emails? If you’re like 94% of marketers, then you’re likely struggling to do so, and for... - [How Tupperware Boosted Email Marketing Revenue 5x with SAP Emarsys](https://emarsystest.com/learn/blog/tupperware/): As an innovative leader in preparation, storage, and serving products, Tupperware, has long relied on word-of-mouth and influencer relationships to... - [The Keys to Customer-Centricity in Email Marketing: Return Path [Video]](https://emarsystest.com/learn/blog/video-customer-centricity-email-return-path/): This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in... - [What is Customer Lifecycle Marketing? Definition, Stages & Strategy](https://emarsystest.com/learn/blog/lifecycle-marketing/): Customer lifecycle marketing is a vital strategy to help funnel customers through their buyer journey to drive engagement, conversions, & customer loyalty. Learn more. - [How Brandsdal Group Grew Their Customer Database by 80% in 5 Years [Video]](https://emarsystest.com/learn/blog/video-brandsdal-group/): This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in... - [The Ultimate Guide: Choosing the Best B2C Software for Your E-Commerce Business [Expert Quotes]](https://emarsystest.com/learn/blog/choosing-best-b2c-software/): The explosion of the Internet, dating back to the late 1990s, has fueled the online marketplace like never before. Today,... - [Top 5 Social Media Predictions for 2019](https://emarsystest.com/learn/blog/top-5-social-media-predictions-2019/): 3. 2 billion users – which equates to about 42% of the population – log in, peruse, and converse with... - [Ultimate Round-Up: Best E-Commerce & B2C Content from 2018](https://emarsystest.com/learn/blog/best-marketing-content-2018/): Check out the best martech, personalization, data management, CX, and e-commerce content produced over the course of 2018, and get up-to-speed on everything you need to know for 2019. Learn more. - [Top 5 B2C & e-Commerce Marketing Trends to Watch for in 2019](https://emarsystest.com/learn/blog/2019-marketing-trends/): 2019: The Year of the Customer If 2017 was a year of hoopla and hype, and 2018 was a year... - [What is Marketing Automation?](https://emarsystest.com/learn/blog/what-is-marketing-automation/): Marketing automation is a powerful software that helps mechanize marketing processes. Explore this guide for everything you need to know to build one-to-one connections with customers, at scale. - [10 Considerations When Choosing the Best Email Marketing Software](https://emarsystest.com/learn/blog/10-considerations-choosing-best-email-marketing-software/): What considerations should you look at when it’s time to purchase email marketing software? We provide a list of 10 questions you should be asking before making moves towards buying new marketing software for your brand. - [GDPR Compliance: How it's Affecting U.S. Companies](https://emarsystest.com/learn/blog/gdpr-united-states-companies/): In the five months that have passed since GDPR went into effect, the main question surfacing among commercial entities that... - [4 Ways Artificial Intelligence Is Making Marketers Smarter](https://emarsystest.com/learn/blog/4-ways-ai-makes-marketers-smarter/): Artificial intelligence marketing adds a new team member to your team — one whose IQ is light years beyond any human. Learn how AI can make you smarter and more effective. - [What Does Mobile Optimization Mean for Marketers Today?](https://emarsystest.com/learn/blog/mobile-optimization/): Mobile optimization goes beyond mobile responsiveness. Mobile needs to be an integrated part of your marketing strategy. Learn how to create seamless, optimized interactions across mobile apps, browser, email, and more. - [Key Takeaways from #SAP EmarsysRevolution 2018: What Are People Saying?](https://emarsystest.com/learn/blog/revolution-2018/): SAP Emarsys Revolution 2018 consisted of 1,000+ retailers, digital marketers, e-commerce practitioners and leaders from around the globe gathering in London to discuss how we can become more consumer-focused. Learn more as we explore some key takeaways. - [What Is One-to-One Marketing & How Does It Work?](https://emarsystest.com/learn/blog/how-ai-marketing-works/): When you have experiences with brands that seem so tailored to you as an individual, have you ever wondered how... - [E-Commerce vs. Brick-and-Mortar: So finden Sie die Balance](https://emarsystest.com/de/learn/blog/e-commerce-vs-brick-mortar-koennen-sie-als-marke-die-richtige-balance-finden/): Laut Experten müssen wir keine Angst vor einer ‘Retailpocalypse’ haben müssen. Im Gegenteil: Bei Brick-and-Mortar Shops lässt sich ein Wachstum verzeichnen. - [What I Want Marketers to Know: Brent Turner, SVP, Marketing Strategy & Technology at Cramer](https://emarsystest.com/learn/blog/what-brent-turner-wants-marketers-to-know/): Brent Turner, SVP at Cramer, an experiential marketing agency, shares what he wants you to know about content, experiences, tech, and their intersection. - [Marketing B2C: Principales Stratégies, Techniques et Exemples](https://emarsystest.com/fr/learn/blog/marketing-b2c-principales-strategies-techniques-et-exemples/): Le marketing B2C est le mieux défini comme étant l’approche consistant à vendre aux consommateurs des biens, des produits ou... - [How to Use Facebook Lookalike Audiences and Lead Ads to Drive Acquisition](https://emarsystest.com/learn/blog/facebook-customer-acquisition/): Social media advertising can help attract whole new crowds you’d have never found. Audience building is critical to growing your database and driving revenue. Learn how to accelerate database growth like never before by running native, relevant Facebook ads to acquire new customers. - [Customer Data Management: Why It Matters & How to Bring it to Life](https://emarsystest.com/learn/blog/why-customer-data-management-really-matters-how-to-bring-it-to-life-7-tips/): What is Customer Data Management? Customer data management (CDM) is the way that brands keep track of, store, and use... - [How to Convert Anonymous Web Visitors [5 Proven Methods]](https://emarsystest.com/learn/blog/how-to-convert-anonymous-web-visitors/): Accelerate database growth and conversions like never before with email address collection tactics including acquisition boxes, entry and exit intent overlays, and ribbons. Audience building is critical to growing your database and driving revenue. - [Revenue, Conversions, and Retention: The Key Metrics of a Healthy Growing Brand](https://emarsystest.com/learn/blog/august-benchmark-revenue-conversions-and-retention/): Top-performing SAP Emarsys clients are driving revenue by making strategic decisions around customer acquisition and retention. Alex Timlin digs into SAP Emarsys' customer data to share takeaways and tips. - [20 Ways to Increase Online Sales During the 2018 Holiday Season](https://emarsystest.com/learn/blog/20-ways-generate-sales-2017-holiday-season/): Santa Claus can’t possibly go through wish lists, build toys, orchestrate delivery plans, and fly his sleigh around the globe... - [Revolution: The Future of Marketing Starts Here](https://emarsystest.com/learn/blog/revolution-future-marketing-starts/): Revolution. When you hear this word you might think “overthrow or repudiate" and the "thorough replacement of the establishment”; or... - [What I Want Marketers to Know: Kath Pay, CEO, Holistic Email Marketing](https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-kath-pay/): Kath Pay is a Top 50 Email Marketing Influencer, and the UK’s #1 email personalization expert. She’s urging more marketers to think about their strategies from the customer’s POV -- not their own. - [Wie Sie Warenkorbabbruch-E-Mails versenden und so Ihren Umsatz steigern [Beispiele]](https://emarsystest.com/de/learn/blog/warenkorbabbruch-emails-versenden-und-umsatz-steigern/): Richtig umgesetzt können Warenkorb-Abbruch-E-Mails ein echter Umsatzbringer sein. Hier erfahren Sie, wie Sie Kunden nachträglich konvertieren können. - [3 Ways to Future-Proof Your Digital Marketing Strategy](https://emarsystest.com/learn/blog/3-ways-future-proof-digital-marketing-strategy/): Even though we’ve long surpassed the “Mad Men” age of advertising, I’ve seen, first-hand, too many marketing organizations that are... - [How to Run A Successful Marketing Campaign [11 Steps]](https://emarsystest.com/learn/blog/11-marketing-campaigns-right-now/): Your Complete Checklist for Marketing Campaign Success When it comes to a successful marketing strategy, creating engaging experiences across channels... - [What I Want Marketers to Know: Ann Handley, Chief Content Officer, MarketingProfs](https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ann-handley/): Ann Handley is a writer at heart. She's been writing, publishing, and disseminating quality content since she was a young girl (literally and is sharing what she's learned in our "What I Want Marketers to Know" series. - [How Marketing Automation Leads to Personalized Customer Experiences](https://emarsystest.com/learn/blog/marketing-automation-leads-to-personalized-customer-experiences/): Understanding how to leverage marketing automation is critical for fully engaging audiences and creating more personalized customer experiences. Using automation tools gives you the ability to provide valuable, relevant, and personalized content. Learn more about marketing automation today. - [The 15 Biggest Email Deliverability Myths: Debunked](https://emarsystest.com/learn/blog/15-email-deliverability-myths/): There’s a lot that goes into sending a successfully-delivered email beyond just pushing the “send” button within your ESP or... - [What These 5 Amazing Companies Do Will Make You Rethink Your Marketing](https://emarsystest.com/learn/blog/5-amazing-companies-will-make-rethink-marketing/): What brands do you use most (think mobile apps)? Come up with one or two in your head. Chances are,... - [Personalized Marketing: Everything You Need to Know](https://emarsystest.com/learn/blog/personalized-marketing-everything-you-need-to-know/): Personalized marketing can be a make or break experience for customers when it comes to your brand standing out from... - [What I Want Marketers to Know: Paul Roetzer, Founder, Marketing AI Institute](https://emarsystest.com/learn/blog/want-marketers-know-paul-roetzer-founder-marketing-ai-institute/): Paul Roetzer, CEO of PR 20/20 and founder of the Marketing Artificial Intelligence Institute, offers his thoughts on how AI is currently, and will impact digital marketing in the near future. - [5 Big Data Examples to Boost Your Next Email Marketing Campaign](https://emarsystest.com/learn/blog/5-big-data-examples-boost-next-email-marketing-campaign/): Big data refers to a data set that is too large and complex to manage without advanced database management tools... - [What I Want Marketers to Know: Chelsea Mueller, CMO, CTD, Inc.](https://emarsystest.com/learn/blog/what-chelsea-mueller-wants-marketers-to-know/): Chelsea Mueller is a marketing leader with a wide array of experience. She currently leads the marketing team and sets the strategy at a pure play e-tailer that's using AI marketing to drive engagement and revenue. She shares her perspectives on AI, marketing, and machines. - [The Complete Guide to AI Marketing in 2018](https://emarsystest.com/learn/blog/complete-guide-to-ai-marketing/): The marketing landscape is changing, and artificial intelligence is on the forefront of this change. Customer expectations are growing and... - [The Definitive Chapter Guide to Re-Permissioning Campaigns for GDPR [Examples]](https://emarsystest.com/learn/blog/definitive-chapter-guide-re-permissioning-campaigns-gdpr-examples/): This post is a comprehensive guide put together by Emarsys strategic and email deliverability experts Sonal Mistry and Rin Chau... - [The Best of Both Worlds: Email Marketing & Personalization](https://emarsystest.com/learn/blog/email-marketing-personalization/): IntroductionEmail marketing and personalization are no longer mutually exclusive. Simply including “Hi ” as the salutation of your email is... - [What I Want Marketers to Know: Alex Timlin, VP of Client Success, SAP Emarsys](https://emarsystest.com/learn/blog/alex-timlin-wants-marketers-to-know/): Alex Timlin, VP of Client Success at SAP Emarsys, drives adoption and growth across 1,200+ clients in more than 100 countries. He shares the most important aspects of digital marketing since his introduction into the industry more than 20 years ago. Learn more about the change that digital marketing has experienced. - [Improving the Customer Experience with Email Personalization: posterXXL’s Story](https://emarsystest.com/learn/blog/posterxxl-improves-customer-experience-with-email-personalization/): posterXXL, a German print company uses SAP Emarsys’ AI-enabled marketing platform to advance its email marketing program with dynamic content. - [A Guide to Website Personalization: Definition, Benefits & Examples](https://emarsystest.com/learn/blog/3-powerful-website-personalization-examples/): Your website is a great channel to create personalized experiences in the digital world. Learn how you can turn your website into your most valuable marketing channel with website personalization examples for inspiration. - [4 Email Marketing Strategies Every Marketer Should Know](https://emarsystest.com/learn/blog/4-email-marketing-strategies-every-marketer-should-know/): 4 Email Marketing Strategies Every Marketer Should Know As new channels emerge, email is one of the only constants for... - [Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes]](https://emarsystest.com/learn/blog/email-digital-id/): Email is the most effective digital communication channel and delivers the highest ROI (email marketing generates $38 for every $1... - [How Runtastic Uses Marketing Automation to Personalize 8M+ App-Based Messages per Month](https://emarsystest.com/learn/blog/runtastic-uses-ai-marketing-automation/): This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in... - [Using AI for Marketing: How Machines Optimize Decision-Making](https://emarsystest.com/learn/blog/ai-marketing-optimizes-decicion-making/): This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in... - [Building vs. Buying Marketing Automation Software: Pros and Cons [Infographic]](https://emarsystest.com/learn/blog/build-vs-buy-marketing-automation-software-infographic/): Building your own, AI-enabled, complex marketing automation software in-house could cost the equivalent of: Buying 1,000,000 acres worth of “lunar... - [What I Want Marketers to Know: Ohad Hecht, CEO, SAP Emarsys](https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ohad-hecht/): Ohad Hecht is absolutely one of the most cultured individuals I’ve met. Read on and you’ll see why. He’s a... - [15 Must-Read AI Marketing Articles from 2017](https://emarsystest.com/learn/blog/15-must-read-ai-marketing-articles-2017/): 2017 is just about over. It’s been a year of a lot of political and societal commotion and change. In... - [Personalizing the Travel Experience: A Soup-to-Nuts Guide for AI-Driven Journeys Across Web, Email, and Mobile](https://emarsystest.com/learn/blog/ultimate-guide-personalizing-travel-experiences/): Global Instability Isn’t Stopping Travelers When it’s all said and done, travelers want their experiences to be three things: authentic,... - [10 Best Practices For Creating Successful Welcome Emails](https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely-2/): Creating a great welcome email is something that’s still missing from a lot of email marketing programs. Even for experienced... - [How to Personalize Emails Throughout the Customer Lifecycle](https://emarsystest.com/learn/blog/personalize-emails-throughout-customer-lifecycle/): For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be... - [Building Your Ship: A (Step-By-Step) Guide To Enterprise AI Marketing Adoption ](https://emarsystest.com/learn/blog/guide-enterprise-artificial-intelligence-implementation/): Enterprise AI adoption is no easy task. From proving your case to choosing a partner to implementation to driving value and ROI. Learn more about building your own ship with this step by step guide. - [5 Easy Ways to Add Personalization to Your Email Marketing Strategy](https://emarsystest.com/learn/blog/5-ways-to-personalize-your-email-marketing-strategy/): Meeting (and exceeding) customer expectations today is about one thing: personalization. Cross that with today’s #1 most effective communication channel... - [How to Personalize the Travel Experience with Dynamic Email](https://emarsystest.com/learn/blog/personalize-travel-experience-dynamic-email/): Learn how travel marketers can leverage dynamic email to send real-time information to customers including live pricing, flight availability, seating... - [The Ultimate Guide to Measuring Email Marketing Success: 12 Key Metrics](https://emarsystest.com/learn/blog/ultimate-guide-measuring-email-marketing-success/): Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to... - [Testing HTTP Requests in Angular has Never Been Easier](https://emarsystest.com/learn/blog/testing-http-requests-angular-never-easier/): When Angular finally came out, it was possible to test HTTP requests, but it was a tedious work to set... - [How to Convert First-Time Buyers into Active Customers [Infographic]](https://emarsystest.com/learn/blog/first-time-buyers-active-customers-infographic/): Converting A First Time Buyer Into An Active Customer A customer has made a purchase on your website – is... - [Top 5 Questions to Ask When Choosing A B2C Marketing Platform](https://emarsystest.com/learn/blog/5-questions-to-ask-choosing-b2c-marketing-platform/): Investing in a New B2C Marketing Platform? Here’s the scenario: your team has determined it’s time for a new marketing... - [What Is Email Marketing, And How Does It Work?](https://emarsystest.com/learn/blog/email-marketing-work/): Email marketing is the method of sending a commercial message to a desired person, or set of people, via email. Learn benefits, best practices, and more. - [Why Omnichannel Is Every Marketer’s Future](https://emarsystest.com/learn/blog/omnichannel-future-marketing/): Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers... - [Infographic: Omnichannel vs Multichannel Marketing Mindsets](https://emarsystest.com/learn/blog/omnichannel-vs-multichannel-marketing-infographic/): Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy... - [10 Top Takeaways: Forrester AI Readiness Study [New Research]](https://emarsystest.com/learn/blog/ai-readiness-report-top-10-takeaways/): Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could... - [How CRM Ads Can Help You Retain More Customers](https://emarsystest.com/learn/blog/ultimate-guide-crm-advertising-success/): Introduction: Use CRM Advertising to Meet Customers Where They Are If you’ve ever gone fishing, you probably know it involves... - [Personalized Marketing Trends Every B2C Marketer Should Know](https://emarsystest.com/learn/blog/6-personalized-marketing-trends-for-the-b2c-marketer/): Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies... - [The Ultimate Guide to Building a Personalized Marketing Campaign](https://emarsystest.com/learn/blog/ultimate-guide-to-personalized-marketing-campaign-guide/): At the most basic level, personalized marketing, or one-to-one marketing, requires the collection and analysis of customer data to inform... - [INFOGRAPHIC: The Roadmap to Omnichannel Excellence](https://emarsystest.com/learn/blog/infographic-roadmap-omnichannel-excellence-2/): Omnichannel doesn’t happen overnight. Brands must follow the roadmap to achieve excellence, taking the journey one step at a time. Learn how to do so. - [How to Measure the Success of Your Email Campaigns](https://emarsystest.com/learn/blog/measuring-email-campaigns-success/): Email campaigns are still the number-one engagement channel, and sit right at the core of any successful marketing strategy. Today’s... - [3 Tips to Improve Your Cross-Device Marketing](https://emarsystest.com/learn/blog/3-tips-improve-cross-device-marketing/): A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa.... - [4 Real World Data-Driven Marketing Examples](https://emarsystest.com/learn/blog/4-data-driven-marketing-examples/): Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyze... - [4 Biggest Challenges Marketers Must Face](https://emarsystest.com/learn/blog/4-big-challenges-in-marketing/): Pressure from executives, other marketers, and even consumers, makes it extremely difficult for marketers to see past daily execution and... - [If You Send Email to Orange UK Addresses, Your Deliverability Is About to Take a Hit](https://emarsystest.com/learn/blog/emailing-orange-uk-affects-deliverability/): Orange UK is on the brink of deactivating all their addresses, and your email deliverability is in danger of taking a hit. Find out how you should combat this. - [4 Ways Marketers Can Better Leverage Customer Data](https://emarsystest.com/learn/blog/4-ways-marketers-leverage-customer-data/): When it comes to making strategic decisions, marketers turn to numbers and data to help them know where to focus... - [Weekend Bias in Send Time Optimization](https://emarsystest.com/learn/blog/weekend-bias-in-send-time-optimization/): As data scientists, we are responsible for the whole process of implementing machine learning algorithms for the benefit of our... - [What is Data-Driven Marketing? Definition & Examples](https://emarsystest.com/learn/blog/data-driven-marketing/): Marketers use data-driven marketing insights pulled from the analysis of big data to form predictions about future behaviors. Learn how you can create or improve your data-driven marketing strategy. - [Top 5 Uses and Applications of Artificial Intelligence in Marketing](https://emarsystest.com/learn/blog/5-ways-artificial-intelligence-can-used-marketing/): Artificial intelligence marketing (AI marketing) enables marketers to create personalized consumer experiences that cost significantly less than traditional campaigns. Discover the top 5 uses of AI in marketing now. - [How to Do Proper Tree-Shaking in Webpack 2](https://emarsystest.com/learn/blog/tree-shaking-in-webpack/): Tree-shaking means that Javascript bundling will only include code that is necessary to run your application. The term tree-shaking was... - [5 Ways Marketing Automation Helps You Run Your Business More Efficiently](https://emarsystest.com/learn/blog/5-ways-marketing-automation-runs-business-better/): Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and... - [5 Examples of Successful B2C Marketing That Will Make Your Head Spin](https://emarsystest.com/learn/blog/5-examples-successful-b2c-marketing-head-spin/): For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message... - [4 Expert Tips for Staying Relevant with Customer Wants & Needs](https://emarsystest.com/learn/blog/4-tips-for-staying-relevant-customer-needs/): For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine... - [What Is the Impact of Marketing Automation?](https://emarsystest.com/learn/blog/what-is-impact-of-b2c-marketing-automation/): To some, the words "marketing automation" can trigger panic mode. It can be difficult to identify where to start with... - [3 Steps to Build Customer Loyalty in Retail](https://emarsystest.com/learn/blog/retailers-build-customer-loyalty-at-scale/): The best way to build customer loyalty is to form relationships with your customers. Explore 3 steps to help build customer loyalty in your retail business - [What Can B2C Marketing Automation Do For Your Business?](https://emarsystest.com/learn/blog/marketing-automation-tools/): Marketing automation tools are a must-have for today’s marketers. Read more about what marketing automation can do for your business. - [4 Questions to Ask When Buying Marketing Technology](https://emarsystest.com/learn/blog/5-questions-to-ask-when-buying-marketing-technology/): Finding the best marketing technology to meet the specific needs of your business can be very difficult. Naturally, MarTech vendors... - [3 Key Benefits of Real-Time Marketing Automation](https://emarsystest.com/learn/blog/3-key-benefits-real-time-marketing-automation/): Before getting started, lets define what real-time marketing automation is. Simply put, marketing automation is powerful software that aims to... - [3 Smart Metrics to Measure Marketing Performance](https://emarsystest.com/learn/blog/metrics-measure-marketing-performance/): Marketing is no longer an art – it’s a science. Measuring performance against key metrics has become an essential aspect of every marketer’s life. But, in order to drive results for their business, ecommerce directors and marketing managers need new types of hard numbers – they need data insights that can truly influence strategy. - [The Complete Beginner’s Guide to Marketing Automation](https://emarsystest.com/learn/blog/beginner-guide-marketing-automation/): Even if someone is just starting out in the world of marketing, they’ve probably heard the term “marketing automation” many... - [What to Look For in an SMS Marketing Provider](https://emarsystest.com/learn/blog/what-to-look-for-in-sms-provider/): In today’s consumer landscape, SMS marketing is on the rise. Read what to look for in an SMS marketing provider. - [Why Are SEO and PPC Important for E-Commerce?](https://emarsystest.com/learn/blog/seo-ppc-important-e-commerce/): So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced... - [4 B2C Marketing Strategies to Help You Build Your Brand](https://emarsystest.com/learn/blog/b2c-marketing-strategies-build-brand/): In today’s market, customers are constantly bombarded with brands vying for their attention. It seems like everywhere they turn, another... - [360 View of XSS from the Trenches, Part 2](https://emarsystest.com/learn/blog/360-view-xss-trenches-part-2/): In the first post about XSS, we took a look at the basics of it and analyzed its most simple... - [Why is Multi-Channel Marketing Important?](https://emarsystest.com/learn/blog/why-does-multi-channel-marketing-matter/): Multi-channel marketing refers to a brand’s ability to reach customers across various channels. Learn why multi-channel marketing is important for your overall strategy now. - [5 Ways to Implement a Successful Personalized Marketing Strategy](https://emarsystest.com/learn/blog/5-ways-to-implement-a-personalized-marketing-strategy/): By now, smart B2C marketers have already (hopefully! ) come to terms with the fact that personalized marketing is, in... - [8 (More) Examples of B2C Marketing Automation at Work](https://emarsystest.com/learn/blog/8-more-examples-marketing-automation/): Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost... - [4 Examples of Artificial Intelligence in Marketing](https://emarsystest.com/learn/blog/ai-marketing-examples/): Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the... - [6 Digital Marketing Trends for 2017](https://emarsystest.com/learn/blog/6-digital-marketing-trends-2017/): Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As... - [4 B2C Marketing Trends You Can’t Ignore](https://emarsystest.com/learn/blog/4-b2c-marketing-trends-cant-ignore/): To help marketers wade through the online noise, here are 4 of the latest B2C marketing trends experts cannot ignore. Read more. - [What Were the Biggest Social Media Trends of 2016?](https://emarsystest.com/learn/blog/biggest-social-media-trends-2016/): To learn more about the most recent social trends, be sure to check out our five predictions for social media... - [How Does B2C Marketing Automation Help Engage Customers?](https://emarsystest.com/learn/blog/b2c-marketing-automation-engage-customers/): There are a number of ways marketers can use B2C marketing automation to engage their customers. Learn more on the SAP Emarsys blog. - [5 B2C Marketing Trends to Watch for in 2017](https://emarsystest.com/learn/blog/5-b2c-trends-watch-for-2017/): Marketers have the challenge of keeping up with continually evolving industries, where new trends and innovations pop up daily, and... - [The Ultimate Guide to Website Personalization](https://emarsystest.com/learn/blog/web-personalization/): While there are many different methods of personalization, especially in the e-commerce world, website personalization is by far one of... - [5 Examples of Successful B2C Marketing Strategies](https://emarsystest.com/learn/blog/examples-b2c-marketing-strategies/): B2C e-commerce marketers need to be on top of their game in order to break through the noise. Let’s take a look at five successful B2C marketing strategies for inspiration. - [3 Social Media Marketing Trends That Will Forever Change Your Business](https://emarsystest.com/learn/blog/3-social-media-marketing-trends/): Marketers need to pay attention to the digital trends shaping and reshaping the marketplace. We shared with you our 5... - [The Implications of Big Data, Machine Learning, and AI on Marketing Automation](https://emarsystest.com/learn/blog/machine-learning-ai-marketing/): Any organization looking to remain competitive in today’s high-tech digital world must constantly innovate and pilot new technologies and, most... - [What is Artificial Intelligence (AI) Marketing? A Complete Guide](https://emarsystest.com/learn/blog/artificial-intelligence-marketing-solutions/): Artificial intelligence marketing is a method of leveraging customer data and AI concepts to anticipate your customer's next move and improve the customer journey. Learn more about AI Marketing. - [A/B Testing: The Good, The Bad, and The Ugly](https://emarsystest.com/learn/blog/ab-testing-the-good-the-bad-and-the-ugly/): A/B testing is the bread and butter of today's marketer. It’s a straightforward method to find the top-performing version of... - [3 Challenges to Creating Meaningful, Actionable Data](https://emarsystest.com/learn/blog/3-challenges-to-creating-a-meaningful-actionable-data-environment/): The challenges facing today’s marketers are far more complex than deciding whether to promote a 20% coupon or free shipping.... - [Are You Ready for IRCE 2016?](https://emarsystest.com/learn/blog/are-you-ready-for-irce-2016/): The annual migration of e-commerce professionals to Chicago’s McCormick Place has begun. Yes, IRCE 2016 is about to begin. Hopefully... - [3 Strategies to Improve In-Store Customer Acquisition](https://emarsystest.com/learn/blog/3-strategies-to-improve-in-store-acquisition/): If you are like many multi-channel retailers, you have been under pressure to connect your physical stores to the digital... - [3 Ways to Connect Online Shoppers to Brick and Mortar Stores](https://emarsystest.com/learn/blog/3-ways-connect-online-shoppers-brick-mortar-stores/): I bet I can write one word that will make you want to click away from this page. I’ll write... - [DIE 11 BESTEN BEISPIELE FÜR B2C MARKETING AUTOMATISIERUNG](https://emarsystest.com/de/learn/blog/die1-besten-beispiele-fuer-b2c-marketing-automatisierung/): Marketing Automatisierung wirkt sich erwiesenermaßen positiv auf die Anzahl von Leads, Konvertierungen und die Höhe des Umsatzes aus. Es kann... - [11 Actionable Examples of B2C Marketing Automation](https://emarsystest.com/learn/blog/11-best-examples-of-b2c-marketing-automation/): B2C marketing automation focuses heavily on customer acquisition, customer spend, and customer retention. Explore 11 examples you can use to create a seamless and personalized customer experience. - [How to Avoid Email Spam Filters](https://emarsystest.com/learn/blog/5-tips-to-avoid-spam-filters/): With the amount of spam emails that users receive on a daily basis, it’s important for marketers to avoid this... - [The Top 5 Social Media Trends That Will Totally DOMINATE 2016](https://emarsystest.com/learn/blog/5-social-media-trends-dominating-2016/): To learn more about the most recent social trends, be sure to check out our five predictions for social media trends... - [6 Abandoned Cart Email Tactics That Work](https://emarsystest.com/learn/blog/6-abandoned-cart-email-tricks-work/): Shoppers abandon 76% of shopping carts, which means $18 billion of lost revenue for the retail industry. (Listrack, 2015) The... - [There is No B2B or B2C Anymore: It's Human to Human #H2H](https://emarsystest.com/learn/blog/there-is-no-b2b-or-b2c-anymore-its-human-to-human-h2h/): There is No B2B or B2C Anymore: It's Human to Human “As marketers, we’ve been trained to speak “business to... - [D’une culture « product centric » à une culture « customer centric »](https://emarsystest.com/fr/learn/blog/product-centric-customer-centric/): Cécile Giroux Marketing Manager Emarsys D’une culture « product centric » à une culture « customer centric » Nombreuses ont été les évolutions en... - [Next Generation Email: What To Expect](https://emarsystest.com/learn/blog/next-generation-email-expect/): We’ve all heard the inflammatory phrase "email is dead" and I’m sure you don’t need me to refute this absurd... - [The 7 Social Media Trends Dominating 2015](https://emarsystest.com/learn/blog/7-social-media-trends-dominating-2015/): http://www. slideshare. net/emarsysglobal/social-media-trends-2015-draft-18-2 If we had only two or three big social networks out there, the jobs of marketers and... - [3 Strategic Goals Of Digital Marketing](https://emarsystest.com/learn/blog/3-strategic-goals-digital-marketing-ohad-hecht/): Today’s Digital Marketing Landscape The world of digital marketing is getting more complex with an increasing number of channels (web,... - [The Reality Of A Single Customer View](https://emarsystest.com/learn/blog/reality-single-customer-view-alex-timlin/): The Reality Of A Single Customer View After working in the internet marketing space for over a decade, integration has... - [3 objectifs stratégiques essentiels aux responsables marketing](https://emarsystest.com/fr/learn/blog/3-objectifs-strategiques-essentiels-aux-responsables-marketing/): Ohad Hecht COO Emarsys 3 objectifs stratégiques essentiels aux responsables marketing Il y a quelques années, alors que j'étais encore étudiant en... - [The 7 Social Media Trends Dominating 2014](https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating0142015-jacquline-worner/): Jacqueline Woerner Social Media Manager Emarsys The 7 Social Media Trends Dominating 2014 For more a more up-to-date forecast blog... - [The seven social media trends dominating 2014/2015 - Jacqueline Woerner](https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating-20142015-jacquline-worner/): The seven social media trends dominating 2014/2015Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest.... - [A (Brief) History of Spam Filtering and Deliverability](https://emarsystest.com/learn/blog/a-brief-history-of-spam-filtering-and-deliverability-gunter-haselberger/): Discover the history of spam filtering and its impact on email marketing today. Learn key shifts in technology and strategy. - [How to Implement a Successful Marketing Automation Strategy](https://emarsystest.com/learn/blog/the-essentials-of-implementing-a-successful-marketing-automation-strategy-george-frey/): With the digital landscape continuously growing and technology evolving, marketing automation has become more important than ever for businesses. While... - [The Right Message to the Right Person, at the Right Time](https://emarsystest.com/learn/blog/the-right-message-to-the-right-person-at-the-right-time-daniel-hagos/): Over the Bank Holiday weekend a friend of mine, in a bid to impress me with his knowledge of email... - [Omnichannel Marketing vs. Multichannel Marketing: What’s the Difference?](https://emarsystest.com/learn/blog/omni-channel-versus-multi-channel-marketing-alex-timlin/): ‘Omnichannel’ is a term that has been popping up in a lot of marketing blogs and materials over the last... - [Welcome to the new GMail Inbox - Lauri Kurki](https://emarsystest.com/learn/blog/welcome-to-the-new-gmail-inbox-lauri-kurki/): Lauri KurkiAccount DirectorEmarsys Welcome to the new GMail Inbox A look at the recent update of Google's GMail service and... - [B2B vs B2C in Marketing Automation](https://emarsystest.com/learn/blog/b2b-vs-b2c-in-marketing-automation-john-fleming/): Marketing automation seems to be the latest buzz, with many of the traditional email service providers moving in this direction.... - [10 Recommendations for Abandoned Cart Emails](https://emarsystest.com/learn/blog/10-recommendations-for-abandoned-cart-emails-gizem-terzi/): Abandoned cart emails help increase conversions and profitability. Here are 10 tactics to help get the most out of your campaigns. Read more. - [Here's Why You Should Use a Recommendation Engine](https://emarsystest.com/learn/blog/heres-why-you-should-use-a-recommendation-engine-ohad-hecht/): Find out what product recommendations engines are, what they can do for you, and how relatively simple and (surprisingly) inexpensive they are to implement. - [Accreditation logo 5](https://emarsystest.com/learn/blog/accreditation-logo-5/): - [Email, Social, Mobile - Where Do You Lay Your Bets for 2013?](https://emarsystest.com/learn/blog/where-do-you-lay-your-bets/): As we are already coming to the close of the first month of the New Year, technology continues to rapidly... - [E-POSTA İLE MUCIZELER YARATABILECEĞINIZ 3 ÖRNEK ÇALIŞMA](https://emarsystest.com/learn/blog/e-posta-ile-mucizeler-yaratabileceginiz-ornek-calisma/): By: Murat Erdör, Senior Sales Manager, emarsys Türkiye Lafın gelişi tabi mucize, ortada mucize falan yok, sadece pazarlama ile ilgili... - [Using Preheaders Effectively in Your Email Campaigns](https://emarsystest.com/learn/blog/using-preheaders-effectively-in-your-email-campaigns/): Preheaders, the small section at the top of your email, can help drive click-throughs and open rates. Get email preheader best practices from SAP Emarsys. - [10 Tips for Mobile-Friendly Email Campaigns](https://emarsystest.com/learn/blog/10-tips-for-mobile-friendly-emails/): Tips for Mobile Friendly Emails We know that mobile marketing is taking the world by storm and your emails need... - [Time2Market](https://emarsystest.com/learn/blog/time2market/): Time2Market 2012 Date: 23-24 mai 2012,Lieu: Porte de Versailles, Paris Conférence : 24 mai 2012 à 16h15 Thème de la... - [Say hello, but do it nicely.](https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely/): By: Alex Field, Account Manager, Emarsys Some of this is basic stuff to those more experienced emarketers among you, but... - [7 Steps to Create the Best Welcome Email](https://emarsystest.com/learn/blog/7-steps-to-create-the-best-welcome-email/): Creating a good welcome email is still something that’s sorely missing from a great many email marketing programs. While some... - [The Importance of the Unsubscribe Link - Part Two](https://emarsystest.com/learn/blog/the-importance-of-the-unsubscribe-link-part-two/): Oftentimes, email marketers question why they should make it easier for recipients to unsubscribe. While offering an unsubscribe option can... - [Tipps für Ihre Newsletter-Anmeldung](https://emarsystest.com/de/learn/blog/tipps-fur-ihre-newsletter-anmeldung/): Tipps für Ihre Newsletter-Anmeldung   Von: Daniel Eisenhut, Client Services Director, emarsys Die Anzahl Ihrer Neuanmeldungen lässt zu wünschen übrig?... - [How to Develop Winning Subject Lines](https://emarsystest.com/learn/blog/how-to-develop-winning-subject-lines/): As I opened my inbox earlier today and saw 367 emails, I once again thought about what made me open... - [Accreditation logo 4](https://emarsystest.com/learn/blog/accreditation-logo-4/): - [Rising Above Email Clutter](https://emarsystest.com/learn/blog/rise-above-email-clutter-2/): As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge.... - [Rising Above Email Clutter](https://emarsystest.com/learn/blog/rise-above-email-clutter/): As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge.... - [Why Relevancy is No Longer an Option - It's a Must!](https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-a-must/): Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail,... - [Why Relevancy is No Longer an Option - It's a Must!](https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-must/): Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail,... - [9 Steps to Build a User Story Map for Shared Understanding](https://emarsystest.com/learn/blog/drawing-houses-user-story-mapping/): I gave a brown bag talk about user story mapping recently at Emarsys. After a bit of promotion, more and... - [Marketer + Machine Podcast: Best of 2019](https://emarsystest.com/es/learn/blog/marketer-machine-podcast-best-of-2019/): We published more than 50 episodes of the Marketer + Machine podcast in 2019. And, a little insider insight: because... --- ## Whitepapers - [Rapport mondial sur l’engagement dans le secteur des biens de consommation](https://emarsystest.com/fr/learn/white-papers/rapport-mondial-sur-lengagement-dans-le-secteur-des-biens-de-consommation/): - [Informe global: La interacción con los productos de consumo](https://emarsystest.com/es/learn/white-papers/informe-globalla-interaccion-con-los-productos-de-consumo/): - [The Global Consumer Products Engagement Report | UAE Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uae-edition/): - [The Global Consumer Products Engagement Report | Australia Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-australia-edition/): - [The Global Consumer Products Engagement Report | UK Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uk-edition/): - [Der globale Engagement-Report für Konsumgüter | Deutschland-Edition](https://emarsystest.com/de/learn/white-papers/der-globale-engagement-report-fuer-konsumgueter-deutschland-edition/): - [The Global Consumer Products Engagement Report | Global Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report/): - [The Global Consumer Products Engagement Report | US Edition](https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-us-edition/): - [Guide de personnalisation](https://emarsystest.com/learn/white-papers/personalization-playbook/): Cette ressource contient des cas d'usages de personnalisation que les marketeurs peuvent déployer pour améliorer l’engagement, la conversion et la rétention. - [Playbook für Personalisierung](https://emarsystest.com/learn/white-papers/personalization-playbook/): Diese Ressource enthält praxisnahe Anwendungsfälle für die Marketing-Personalisierung. Marketer können sie einsetzen, um für Verbesserungen bei Engagement, Konversion und Kund*innenbindung zu sorgen. - [Personalization Playbook](https://emarsystest.com/learn/white-papers/personalization-playbook/): This actionable resource contains personalization use cases that marketers can deploy to improve engagement, conversion and retention. - [SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/learn/white-papers/sap-is-a-leader-in-the-2025-gartner-magic-quadrant-for-personalization-engines/): - [Guide de l'appel d'offres MarTech 2025 : planifier, rédiger et gérer une offre gagnante](https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/): Découvrez les bonnes et mauvaises pratiques de gestion d’un appel d’offres pour trouver la bonne MarTech pour votre marque, et inspirez-vous de plus de 140 exemples de questions ! - [Guía de SDP para MarTech 2025: Planifique, redacte y gestione una propuesta exitosa](https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/): Descubra las claves para conducir exitosamente una SDP para martech y hallar la solución tecnológica de marketing perfecta para tu marca. ¡Incluye más de 140 preguntas esenciales! - [Leitfaden für MarTech-Ausschreibungen 2025: Erfolgreich planen, verfassen und verwalten](https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/): Lernen Sie die Dos and Don’ts für die Abwicklung einer MarTech-Ausschreibung kennen und finden Sie so die richtige MarTech-Lösung für Ihre Marke. Erhalten Sie außerdem mehr als 140 Fragen, die Sie UNBEDINGT stellen sollten! - [2025 Martech RFP Guide: Plan, Write & Manage a Successful Proposal](https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/): Learn the dos and don’ts for managing a martech RFP to find the right martech for your brand, and get 140+ MUST-ASK questions to include! - [Guía omnicanal para la retención y la fidelización de clientes: actualización](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/): Nuestra renovada Guía omnicanal para la retención y fidelización de clientes es una herramienta útil que destaca las últimas tendencias y ofrece consejos prácticos para crear campañas de lealtad exitosas. - [Der Omnichannel-Leitfaden zu Kund*innenbindung und -treue: aktualisierte Fassung](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/): Unser neuer, aktualisierter Omnichannel-Leitfaden zu Kund*innenbindung und -treue ist eine praktische Ressource, die Trends im Bereich Loyalität aufzeigt und praxisnahe Ratschläge für die Entwicklung erfolgreicher Treuekampagnen gibt. - [Le guide de l'omnicanalité pour la rétention et fidélisation : version actualisée](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/): Notre nouveau guide mis à jour de l’omnicanalité pour la rétention et fidélisation est une ressource pratique qui met en avant les tendances en matière de fidélisation et donne des conseils exploitables sur la manière de créer des campagnes de fidélisation réussies. - [The Omnichannel Guide to Retention & Loyalty](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/): Our new, updated Omnichannel Guide to Retention and Loyalty is a hands-on resource that highlights loyalty trends and gives actionable advice on how to build successful loyalty campaigns. - [2024 出海品牌 DTC 营销趋势白皮书](https://emarsystest.com/cn/learn/white-papers/china-export-d2c-brands-marketing-trend/): SAP Emarsys 《2024 出海品牌 DTC 营销趋势白皮书》将通过跨境电商 DTC 营销历程、后流量时代痛点、 用户生命周期管理模式、全渠道营销协同化，营销自动化平台管理和热点品牌案例为中国品牌提供一份全面的出海营销指南。 - [Customer Loyalty Index 2024, Global](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-global/): For the fourth year, we surveyed customers to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - [Customer Loyalty Index 2024, US](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-us/): We surveyed 4,000+ customers from across the US to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - [Customer Loyalty Index 2024, UK](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uk/): We surveyed 2,010 general respondents in the UK to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - [Customer Loyalty Index 2024, Australia](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-australia/): We surveyed 2,019 general respondents from across Australia to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - [Customer Loyalty Index 2024, UAE](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uae/): We surveyed 2,000 general respondents in the UAE to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - [Customer Loyalty Index 2024, Deutschland](https://emarsystest.com/de/learn/white-papers/customer-loyalty-index-2024-deutschland/): Wir haben mehr als 2.000 Kund*innen in ganz Deutschland befragt, um mehr über ihre Kaufgewohnheiten und ihre Einstellung zum Thema Loyalty zu erfahren. Entdecken Sie, wie Sie im Jahr 2024 und in der Zeit danach für echte Kund*innentreue sorgen können. - [The Sports and Entertainment Guide to Omnichannel Fan Engagement](https://emarsystest.com/learn/white-papers/omnichannel-for-sports-entertainment/): Sports & entertainment business? Learn how you can leverage omnichannel marketing to create personalized fan experiences at scale. - [Omnichannel para produtos de consumo: 10 formas para criar engajamento do consumidor](https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/): Descubra tendências em produtos de consumo, planeje sua estratégia de dados próprios e explore dez formas de impulsionar o engajamento omnichannel. - [L’omnicanal pour les biens de consommation : 10 façons de susciter l’engagement des consommateurs](https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/): Découvrez les tendances dans le secteur des biens de consommation, planifiez votre stratégie de first party data et explorez 10 façons de stimuler l’engagement omnicanal. - [Omnichannel für Konsumgüter: 10 Methoden zur Stärkung des Verbraucher*innen-Engagements](https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/): Hier finden Sie Trends zum Thema Konsumgüter, entwickeln Ihre erste First-Party-Datenstrategie und erhalten 10 Methoden für ein stärkeres Omnichannel-Engagement. - [Interacción omnicanal para productos de consumo: 10 maneras de generar interacciones con consumidores](https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/): Descubra las tendencias en los productos de consumo, planifique su estrategia de datos de primera mano y explore 10 maneras de impulsar la interacción omnicanal. - [Omnichannel for Consumer Products: 10 Ways to Build Consumer Engagement](https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/): Discover trends in consumer products, plan your first-party data strategy, and explore 10 ways to drive omnichannel engagement. - [Informe sobre IA en el comercio minorista: Power to the Marketer en México](https://emarsystest.com/?post_type=whitepapers&p=1003653): Descubre las actitudes de los consumidores hacia la IA en México y las estrategias de marketing omnicanal para el crecimiento. - [Report zu AI im Einzelhandel: Power to the Marketer in Deutschland](https://emarsystest.com/de/learn/white-papers/report-zu-ai-im-einzelhandel-in-deutschland/): Erfahren Sie mehr darüber, was deutsche Verbraucher*innen über AI denken, und entdecken Sie praxisnahe Omnichannel-Marketingstrategien für mehr Unternehmenswachstum. - [Rapport Mondial sur l’IA dans le Retail : le pouvoir aux marketeurs](https://emarsystest.com/learn/white-papers/ai-in-retail-report-global/): Découvrez les attitudes des consommateurs envers l'IA et les stratégies de marketing omnicanal pour la croissance. - [AI in Retail Report: Power to the Marketer](https://emarsystest.com/learn/white-papers/ai-in-retail-report-global/): Discover consumer attitudes to AI in the world and omnichannel marketing strategies for growth. - [AI in Retail Report: Power to the Marketer in the UK](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uk/): Discover consumer attitudes to AI in UK and omnichannel marketing strategies for growth. - [AI in Retail Report: Power to the Marketer in Australia](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-australia/): Discover consumer attitudes to AI in Australia and omnichannel marketing strategies for growth. - [AI in Retail Report: Power to the Marketer in the US](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-us/): Discover consumer attitudes to AI in the US and omnichannel marketing strategies for growth. - [AI in Retail Report: Power to the Marketer in the UAE](https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uae/): Discover consumer attitudes to AI in the UAE and omnichannel marketing strategies for growth. - [Les 7 piliers de la personnalisation omnicanale](https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/): Découvrez les 7 piliers sur lesquels bâtir une stratégie de personnalisation omnicanale capable de produire des résultats. Prévoyez comment acquérir des données, faire appel à l’IA, améliorer la fidélisation, l’engagement client et bien plus ! - [Los siete pilares de la personalización omnicanal](https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/): Aprenda sobre los site pilares para diseñar una estrategia de personalización omnicanal que le permita obtener resultados. Planifique cómo obtener datos, aplicar IA, impulsar la fidelidad y más. - [Die 7 Säulen der Omnichannel-Personalisierung](https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/): Mit diesen 7 Säulen wird Ihre Omnichannel-Personalisierungsstrategie zum Erfolg. Planen Sie, wie Sie Daten erfassen, AI einsetzen, die Loyalität steigern und vieles mehr. - [Sete pilares da personalização omnichannel](https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/): Aprenda sobre os sete pilares para criar uma estratégia de personalização omnichannel que dá resultados. Planeje como capturar dados, aplicar a IA, impulsionar a fidelização etc. - [7 Pillars of Omnichannel Personalization](https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/): Learn the 7 pillars for building an omnichannel personalization strategy that drives outcomes. Plan how to capture data, apply AI, boost loyalty, & more. - [Brands: Get the Full Value from Your Direct-to-Consumer Presence](https://emarsystest.com/learn/white-papers/brands-get-the-full-value-from-your-direct-to-consumer-presence/): Get insights on how direct-to-consumer brands can use digital touchpoints in 2024 to better understand their customers and engage them beyond direct sales. - [Informe La Diferencia Omnicanal con Forrester 2024](https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/): La diferencia omnicanal 2024: Comprensión de los retos y las prácticas en la interacción omnicanal con los clientes - [Der 2024-Bericht „Erfolgreich dank Omnichannel“, zusammen mit Forrester](https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/): Erfolgreich dank Omnichannel 2024: Herausforderungen und Chancen für das Wachstum mit Omnichannel-Kundenbindung - [La différence omnicanale en 2024, rapport de Forrester](https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/): La différence omnicanale en 2024 : comprendre les défis et les pratiques de l’engagement client omnicanal - [The Omnichannel Difference Report with Forrester 2024](https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/): The Omnichannel Difference 2024: Understanding challenges and opportunities with omnichannel customer engagement - [Guia de RFP de tecnologia de marketing de 2024: planeje, escreva e gerencie uma proposta de sucesso](https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/): Aprenda o que fazer e o que não fazer ao gerenciar uma Solicitação de proposta (RFP) e encontre a tecnologia de marketing certa para a sua marca. Além disso, confira as mais de 85 perguntas ESSENCIAIS que você deve incluir em sua RFP! - [SAP Emarsys Customer Loyalty Index 2023](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2023-2/): Der Bericht gibt Aufschluss, wie es im Jahr 2023 um die Kund*innentreue bestellt ist. Er basiert auf der Befragung von mehr als 10.000 Verbraucher*innen in den USA, dem Vereinigten Königreich, Australien und Deutschland und zeigt, wie sich die Arten der Kund*innenloyalität, die Präferenzen und die Kaufgewohnheiten verändert haben. - [SAP Emarsys Customer Loyalty Index 2023](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2023-2/): This report reveals the state of customer loyalty in 2023, including shifts in loyalty types, preferences, spending habits, and more, based on consumer research from more than 10,000 respondents across USA, UK, Australia, and Germany. - [The Business Value of SAP Emarsys Customer Engagement](https://emarsystest.com/learn/white-papers/the-business-value-of-sap-emarsys-customer-engagement/): Discover how organizations using SAP Emarsys are finding higher channel adoption, greater productivity, and less IT cost and reliance. - [SAP Emarsys Is a Leader in the 2023 IDC MarketScape Worldwide Omni-channel Marketing Platforms for B2C Enterprise Assessment](https://emarsystest.com/learn/white-papers/idc-marketscape-worldwide-omnichannel-marketing-platforms-for-b2c-enterprise-vendor-assessment/): Discover why we are recognized in omnichannel marketing for B2C enterprise brands. - [Driving Holiday Customer Engagement With Omnichannel Marketing](https://emarsystest.com/learn/white-papers/driving-holiday-customer-engagement-with-omnichannel-marketing/): Get research and insights about retail marketing trends, consumer behavior, and more to help you plan your 2023 holiday customer engagement strategy. - [Le guide omnicanal des fêtes : Transformer l’engagement client en revenus](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/): Découvrez les conseils, les stratégies et les tactiques utilisés par les plus grandes marques pour développer leur clientèle et augmenter leurs revenus pendant la période des fêtes. - [Guía omnicanal para captar clientes durante las fiestas y generar ingresos](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/): Descubra nuevos consejos, estrategias y tácticas que utilizan las principales marcas para aumentar el crecimiento de clientes y los ingresos durante la temporada de compras festivas. - [Der Omnichannel-Leitfaden für  umsatzsteigerndes Customer Engagement in der Feiertagssaison ](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/): Entdecken Sie die Tipps, Strategien und Taktiken der Top-Marken für mehr Kund*innenwachstum und Umsatz während des Feiertags-Shoppings. - [The Omnichannel Guide to Revenue-Driving Holiday Customer Engagement](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/): Discover the tips, strategies, and tactics used by top brands to increase customer growth and revenue during the holiday shopping season. - [4 mesures pour améliorer la relation client, le taux de rétention et vos revenus](https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/): Découvrez comment les meilleurs marketeurs élaborent et mettent en œuvre une stratégie de marketing omnicanal qui augmente la rétention, la fidélité client et les revenus. - [Cuatro pasos para lograr mejores relaciones, mayor retención de clientes y más ingresos](https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/): Descubra cómo los profesionales de marketing más exitosos de la actualidad crean y ejecutan estrategias de marketing omnicanal que aumentan la retención, la fidelización del cliente y los ingresos. - [4 Schritte für bessere Kund*innenbeziehungen, -bindung und Geschäftsergebnisse](https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/): Erfahren Sie, wie es Top-Marketern heutzutage gelingt, eine Omnichannel-Marketingstrategie zu entwickeln und umzusetzen, mit der sie bessere Ergebnisse bei Kund*innenbindung- und -treue und beim Umsatz erzielen können. - [4 Steps for Better Relationships, Retention and Revenue](https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/): Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue. - [Le guide de l'omnicanalité pour la rétention et la fidélisation](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/): Découvrez comment les meilleurs marketeurs élaborent et mettent en œuvre une stratégie de marketing omnicanal qui améliore la rétention, la fidélité client et les revenus. - [Guía omnicanal para la retención y la fidelización de clientes](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/): Conozca cómo los mejores profesionales del marketing de hoy desarrollan y llevan a cabo una estrategia de marketing omnicanal que aumenta la retención y la fidelización de clientes, así como los ingresos. - [Der Omnichannel-Leitfaden zu Kund*innenbindung und -treue](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/): Erfahren Sie, wie Top-Marketer heutzutage Omnichannel-Marketingstrategien entwickeln und umsetzen, mit denen sie bessere Ergebnisse bei Kund*innenbindung- und -treue und beim Umsatz erzielen. - [The Omnichannel Guide to Retention & Loyalty](https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/): Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue. - [Is Your Martech the BEST or a BUST?](https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/): About This Checklist Is your martech serving your needs and helping you innovate the way you engage customers? Or are... - [Digital Explosion in Southeast Asia](https://emarsystest.com/learn/white-papers/digital-explosion-in-southeast-asia/): This eBook explores macroeconomic trends in SEA and how they affect digital marketers looking to integrate mobile into their omnichannel strategy - [Votre Martech est-elle la MEILLEURE ou la PIRE ?](https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/): Liste de contrôle à établir Votre MarTech répond-elle à vos attentes et vous aide-t-elle à innover en matière d'engagement des... - [Ist Ihre MarTech-Lösung top oder ein Flop?](https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/): Über diese Checkliste Genügt Ihre Technologie Ihren Ansprüchen? Hilft sie Ihnen dabei, Ihre Kund*innenansprache innovativ zu gestalten? Oder verschwenden Sie... - [¿Su Martech es la MEJOR o es un FRACASO?](https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/): Sobre esta lista ¿Su tecnología de marketing satisface sus necesidades y le ayuda a innovar en la forma de interactuar... - [L'avenir du retail : Les 5 tendances qui vont redéfinir la stratégie et l'exécution](https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/): Découvrez les tendances et les défis qui façonnent l’avenir de la stratégie et de l’exécution dans le retail, avec des conseils pratiques pour aider les retailers à prospérer tout en surmonter les défis devant eux. - [5 Trends, die die Zukunft von Strategie und Ausführung im Einzelhandel bestimmen werden](https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/): Entdecken Sie die Trends und Herausforderungen, die die Zukunft von Strategie und Ausführung im Einzelhandel bestimmen werden. Außerdem erhalten Sie praktische Tipps, mit denen Sie diesen Entwicklungen begegnen und Ihren Erfolg weiter ausbauen können. - [5 Trends Shaping the Future of Retail Strategy & Execution](https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/): Discover the trends and challenges shaping the future of retail strategy and execution, plus actionable tips to help retailers overcome them and thrive. - [6 CRM-Strategien, mit denen Sie verlorene Umsätze bei Warenkorbabbrüchen zurückgewinnen](https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/): Über den Leitfaden Warenkorbabbrüche sind die Situationen, die sich am einfachsten in Konversionen verwandeln lassen. In diesem Leitfaden geben wir... - [6 stratégies CRM de panier abandonné pour récupérer les ventes manquées](https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/): À propos du guide L’abandon du panier est une situation commerciale très facile à résoudre pour récupérer des ventes manquées... - [6 Abandoned Cart CRM Strategies to Recover Lost Sales](https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/): About The Quick Guide Abandoned carts represent the lowest of the low-hanging fruit when it comes to customer conversion. In... - [Comment réussir son marketing digital ](https://emarsystest.com/fr/learn/white-papers/comment-reussir-son-marketing-digital/): À propos Ce dossier présente bonnes et moins bonnes pratiques du marketing numérique, en proposant aux professionnels du marketing des... - [La diferencia omnicanal: Cómo las empresas más centradas en el cliente ofrecen el valor añadido de ser omnicanal](https://emarsystest.com/learn/white-papers/the-omnichannel-difference/): «Colocar al cliente en el centro de su liderazgo, estrategia y operaciones permite a su empresa sentir y responder a... - [Erfolgreich dank Omnichannel: Wie kundenzentrische Unternehmen den Omnichannel-Ansatz realisieren](https://emarsystest.com/learn/white-papers/the-omnichannel-difference/): “Wenn Kunden im Mittelpunkt Ihrer geschäftsführenden, strategischen und operativen Abläufe stehen, kann Ihr Unternehmen Marktgegebenheiten erkennen und entsprechend reagieren. So... - [L’atout omnicanal : comment les entreprises les plus orientées client exploitent l’omnicanal](https://emarsystest.com/learn/white-papers/the-omnichannel-difference/): "En plaçant le client au centre de votre ligne de conduite, de votre stratégie et de vos opérations en général,... - [The Omnichannel Difference: How the Most Customer Focused Companies Deliver The Value of Omnichannel](https://emarsystest.com/learn/white-papers/the-omnichannel-difference/): ”Putting the customer at the center of your leadership, strategy, and operations enables your company to sense and respond to... - [Black Friday a toda marcha: 10 estrategias omnicanal para vencer a la competencia y ganar más $$$](https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/): Descubra 10 estrategias de marketing omnicanal para aumentar el crecimiento y los ingresos antes, durante y después de la temporada de ventas de Black Friday. - [Mehr Power für Ihren Black Friday:<br>10 Omnichannel-Strategien, mit denen Sie die Konkurrenz übertrumpfen und die Kasse klingeln lassen](https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/): Mit diesen 10 Omnichannel-Marketingstrategien können Sie Wachstum und Umsatz vor, während und nach dem Black Friday steigern. - [<strong>Boostez votre Black Friday :<br>10 stratégies omnicanales pour surpasser les concurrents et augmenter vos revenus</strong>](https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/): Découvrez 10 stratégies de marketing omnicanal pour augmenter la croissance client et les revenus avant, pendant et après la période d’achat du Black Friday. - [Power Up Your Black Friday: 10 Omnichannel Strategies to Beat Competitors and Make More $$$](https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/): Discover 10 omnichannel marketing strategies to increase customer growth and revenue before, during, and after the Black Friday shopping season. - [5 Retail Strategies for Effective Cross-Selling and Upselling](https://emarsystest.com/learn/white-papers/5-retail-strategies-for-effective-cross-selling-and-upselling/): About the Ebook Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately, increases customer lifetime value and... - [Die 6 Säulen der kanalübergreifenden Personalisierung](https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/): Lernen Sie die 6 Säulen kennen, die führende Marketingteams zur Entwicklung einer kanalübergreifenden Personalisierungsstrategie nutzen und ihre Marketingaktivitäten damit noch effektiver machen. - [Les 6 piliers de la personnalisation omnicanale](https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/): Découvrez les six piliers utilisées par les experts en marketing pour élaborer une stratégie de personnalisation omnicanale performante et accroître le chiffre d’affaires. - [6 Pillars Powering Cross Channel Personalization](https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/): Learn top retail trends across Australia & New Zealand with top customer insights shared at Retail RevivalLearn the 6 foundational pillars top marketing teams use for building a cross-channel personalization strategy that accelerates business outcomes. - [SAP Emarsys Recognized in The Forrester Wave™: Email Marketing Service Providers, Q1 2022](https://emarsystest.com/learn/white-papers/emarsys-recognized-in-the-forrester-wave-email-marketing-service-providers-q1-2022/): ”SAP Emarsys’ top-notch campaign management delivers against its promise to empower email marketers. Its orchestration engine comes prebuilt with common... - [unPredictions: La potenciación de las prioridades del marketing en 2022](https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/): Eche un vistazo a las siete estrategias prioritarias de marketing comercial que guiarán a su marca para ofrecer más experiencias de cliente personalizadas y aumentar el crecimiento y los ingresos en 2022. - [unPredictions : Les priorités marketing du commerce pour 2022](https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/): Découvrez les 7 priorités stratégiques marketing du commerce qui aideront votre marque à offrir des expériences client plus personnalisées et à augmenter la croissance et les revenus en 2022. - [unPredictions: Marketing-Prioritäten für den Handel in 2022](https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/): Hier erfahren Sie alles über die sieben Marketingstrategien, mit denen Ihre Marke personalisierte Customer Experiences bereitstellen und mehr Wachstum und Umsatz erzielen kann. - [unPredictions: Commerce Marketing Priorities Powering 2022](https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/): Discover the 7 commerce marketing priority strategies that will guide your brand to delivering more personalized customer experiences and driving growth & revenue in 2022. - [La boîte à outils du RFP pour les plateformes marketing](https://emarsystest.com/?post_type=whitepapers&p=34052): Vous êtes en train de lancer un appel d'offres (RFP) pour trouver la bonne MarTech pour votre marque ? Commencez par prendre une grande inspiration... puis réjouissez-vous ! C'est l'occasion de donner plus de moyens à votre équipe marketing et de dynamiser votre activité. - [Toolkit zum Erstellen einer MarTech-Ausschreibung](https://emarsystest.com/?post_type=whitepapers&p=34052): Wenn Sie eine Ausschreibung veröffentlichen möchten, um die richtigen MarTech-Lösungen für Ihre Marke zu finden, holen Sie einmal tief Luft… denn jetzt wird es spannend! Sie haben die Möglichkeit, Ihr Marketingteam optimal zu fördern und Ihre Geschäftsergebnisse zu verbessern. - [5 éléments clés d'une expérience client plus connectée](https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/): Dans cet ebook, vous découvrirez les 5 choses que font les grandes marques retail comme Char-Broil, Gymshark et City Beach pour créer des expériences client connectées. Téléchargez le PDF. - [SAP Emarsys Black Friday Research Report: Australia & New Zealand, October 2021](https://emarsystest.com/learn/white-papers/emarsys-black-friday-research-report-australia-new-zealand-october-2021/): In this report, discover data and insights on how customers will prepare for Black Friday 2021 in Australia and New Zealand, as well as what they expect from retailers. - [Retail Roadblocks: Vor diesen Schwierigkeiten stehen Marketer im Einzelhandel 2021](https://emarsystest.com/learn/white-papers/retail-roadblocks/): Die Erwartungen der Kunden verändern sich und Marketer müssen sich neuen Herausforderungen stellen. Hier erfahren Sie, wie und warum sich die Bedeutung des Marketings verändert! - [Les obstacles du Retail : les défis qui freinent les Marketeurs du Retail en 2021](https://emarsystest.com/learn/white-papers/retail-roadblocks/): Les marketeurs se heurtent à de nouveaux défis à mesure que les attentes des clients évoluent. Découvrez comment et pourquoi le rôle du marketing est en train de changer ! - [Retail Roadblocks: The challenges holding retail marketers back in 2021](https://emarsystest.com/learn/white-papers/retail-roadblocks/): Marketers are running into new obstacles as customer expectations evolve. Learn how and why the role of marketing is changing! - [Customer Loyalty Index 2021 - Australian Report](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021-australian-report/): In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021. - [Mit 10 Möglichkeiten für den Werteaustausch zu mehr First-Party-Daten](https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/): Erfahren Sie, wie Sie in zehn bewährten Schritten Ihren Kunden einen Mehrwert bieten, um mehr First-Party-Kundendaten zu generieren und maßgeschneiderte Kauferlebnisse zu ermöglichen. - [10 échanges de valeurs pour obtenir plus de données consommateurs first party](https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/): Découvrez 10 tactiques éprouvées pour offrir de la valeur aux clients, afin de collecter davantage de données clients first party et de proposer davantage d'expériences one-to-one. - [10+ Value Exchanges to Grow Your First-Party Data](https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/): Learn 10+ proven tactics for delivering value to customers so you can grow first-party customer data and provide more 1:1 experiences. - [Customer Loyalty Index 2021](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/): In diesem Customer Loyalty Index finden Sie die neuesten verbraucherbasierten Forschungserkenntnisse und Daten im Zusammenhang mit der Definition und Inspiration wahrer Kundentreue im Jahr 2021. - [Indice de fidélité client 2021](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/): Ce rapport sur l'indice de fidélité client vous présente les études de consommation et les données les plus récentes sur ce qui définit et favorise la véritable fidélité client en 2021. - [Customer Loyalty Index 2021](https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/): In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021. - [5 wichtige Komponenten für ein besser verknüpftes Kundenerlebnis](https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/): In diesem E-Book erfahren Sie, welche fünf Aspekte Top-Einzelhandelsmarken wie Char-Broil, Gymshark und City Beach anders angehen, um besser verknüpfte Kundenerlebnisse bereitzustellen. PDF herunterladen. - [5 Key Ingredients for a More Connected Customer Experience](https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/): In this ebook, learn the 5 things top retail brands like Char-Broil, Gymshark, and City Beach are doing differently to create connected customer experiences. Download the PDF. - [SAP Emarsys Black Friday Report 2021](https://emarsystest.com/learn/white-papers/black-friday-report-2021/): SAP Emarsys offers the latest data and research into how marketers are preparing for Black Friday 2021, and what you can expect from customers during this crucial shopping event. - [Driving Customer Loyalty in a Digital Era](https://emarsystest.com/learn/white-papers/driving-customer-loyalty-in-a-digital-era/): How will online shopping continue to grow? Will store openings follow previous purchasing patterns? And what kind of expectations can customers have in the future? As part of this report, SAP Emarsys and IMRG will provide insights into some of these challenges. - [15 maneras de convertir los datos SAP Commerce en oportunidades para nuevos ingresos](https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/): Aprenda 15 maneras en las que puede aprovechar sus datos SAP Commerce para permitir una fidelización más personalizada y materializar oportunidades para nuevos ingresos en sus canales comerciales. - [15 façons de générer de nouvelles opportunités de revenus à partir des données SAP Commerce](https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/): Découvrez 15 façons de tirer parti de vos données SAP Commerce pour offrir un engagement plus personnalisé et générer de nouvelles opportunités de revenus sur vos canaux commerciaux. - [15 Möglichkeiten, aus SAP Commerce-Daten neue Umsatzchancen zu schöpfen](https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/): Mit diesen 15 Strategien nutzen Sie Ihre SAP Commerce-Daten für personalisierte Interaktionen und neue Umsatzchancen auf allen Verkaufskanälen - [15 Ways to Turn SAP Commerce Data into New Revenue Opportunities](https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/): Learn 15 ways you can leverage your SAP commerce data to deliver more personalized engagement and realize new revenue opportunities on your commerce channels. - [Wie Sie aus Nutzern Ihrer mobilen Apps zahlende Kunden machen](https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/): So können Marketer mit ihrer mobilen App mehr Nutzer an sich binden, sie in Abonnenten verwandeln, sie zurückgewinnen und sich langfristig ihre Treue sichern. In diesem e-Book finden Sie viele nützliche Tipps, mit denen Sie und Ihr Team die Kundenbindung und den Umsatz Ihrer mobilen App steigern können. - [Comment conserver les utilisateurs d'applications mobiles et les convertir en abonnés payants](https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/): Voici comment les marketeurs peuvent utiliser leur app mobile pour conserver davantage d'utilisateurs, les convertir en abonnés, les reconquérir et même leur donner les moyens de rester fidèles. Cet eBook regorge de mesures concrètes que vous et votre équipe pouvez adopter pour augmenter la rétention et les revenus issus des apps mobiles. - [How to Retain Mobile App Users & Convert Them into Paying Subscribers](https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/): This is how marketers can use their mobile app to retain more app users, convert them to subscribers, win them back, and even empower them to remain loyal. This eBook is full of actionable steps you and your team can use to increase mobile app retention and revenue. - [First-Party-Data Advertising – Ein Leitfaden für Marketer [Playbook]](https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/): Finden Sie heraus, wie Sie die Geschäftsziele Ihrer Marke erreichen und mithilfe der bereits vorhandenen Daten individuell mit Kunden kommunizieren können. - [Publicité basée sur les first party data : le guide du marketeur](https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/): Découvrez comment vous pouvez atteindre les résultats business de votre marque et communiquer en one-to-one avec vos clients en utilisant les données dont vous disposez déjà. - [The Marketer's Guide to First Party Data Led Advertising [Playbook]](https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/): Find out how you can achieve the business outcomes of your brand and connect 1:1 with customers through the data you already have. - [SAP Emarsys Valentine’s Day Research Report – Australia](https://emarsystest.com/learn/white-papers/emarsys-valentines-day-research-report-australia/): Get the latest research on Australian shoppers’ habits and attitudes toward Valentine’s Day in 2021, and what retailers might expect for other 2021 holiday shopping events. - [The State of Retail in 5 Charts](https://emarsystest.com/learn/white-papers/the-state-of-retail-in-5-charts/): Learn more about how rapid e-commerce growth in 2020 influenced customer buying trends and purchase patterns, and what retailers can expect for their industry going forward. - [SAP Emarsys x Google Survey Report — Australian Xmas Shopping Survey](https://emarsystest.com/learn/white-papers/emarsys-x-google-survey-report-australian-xmas-shopping-survey/): Get the latest research on Australian consumers’ habits and attitudes toward holiday shopping during the pandemic, and learn what retailers can expect for 2021. - [8 Marketing-Prioritäten für den Handel 2021](https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/): In diesem E-Book erfahren Sie, wie Marketer 2021 für herausragende Kundenerlebnisse sorgen können – freuen Sie sich auf viele Takeaways und praxisnahe Anregungen. PDF herunterladen! - [8 priorités Marketing pour 2021 dans le Retail](https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/): Cet e-book, qui regorge de conseils pratiques et d'informations clés, explique comment les marketeurs pourront offrir une expérience de qualité en 2021. TÉLÉCHARGER LE PDF ! - [8 Retail Marketing Priorities for 2021](https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/): Learn how marketers will generate superior brand experiences in 2021 inside the e-book — loaded with takeaways and key action items. Get the PDF! - [Mehr Käufe und effektive Kundenbindung nach den Feiertagen](https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/): Während der Festtage haben Sie viele neue Kunden dazugewonnen. Wir zeigen Ihnen 5 Strategien, mit denen Sie sie langfristig an sich binden können. Laden Sie das E-Book herunter. - [Stimulez les achats répétés et la fidélité client après les fêtes de fin d'année](https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/): Découvrez nos 5 stratégies pour recibler et ré-engager immédiatement vos nouveaux clients après les fêtes et ainsi éviter qu'ils ne passent en phase de churn. Téléchargez notre e-book. - [Drive Repeat Purchases & Customer Loyalty: Post-Holiday Retail Playbook](https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/): Learn 5 strategies to immediately retarget and re-engage new seasonal customers so they don’t defect. Download the ebook. - [Planbare und profitable Ergebnisse mit praxisnaher AI](https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/): Vermeiden Sie Datensilos und nicht optimierte Technologie-Stacks. Setzen Sie stattdessen auf eine vollständige Lösung wie die SAP Emarsys Customer Engagement Plattform, um Ihre Geschäftsergebnisse zu verbessern. - [Générez des résultats prévisibles et rentables grâce à une IA exploitable](https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/): Évitez les silos de données et les technologiques non optimisées grâce à une solution complète comme la plateforme d'engagement client SAP Emarsys conçue pour accélérer les résultats business. - [Deliver Predictable, Profitable Results with Actionable AI](https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/): Avoid siloed data and unoptimized tech stacks with a complete solution like the SAP Emarsys Customer Engagement Platform to accelerate business outcomes. - [Warum Sie mit Omnichannel-Retail 2,5-mal bessere Aussichten auf Erfolg haben](https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/): Gerade im Angesicht einer globalen Pandemie ist es für Einzelhändler wichtiger als je zuvor, eine Omnichannel-Strategie zu nutzen, um ihre Geschäftsergebnisse zu optimieren. - [Les raisons pour lesquelles vous avez 2,5 fois plus de chances de réussir avec le Retail omnicanal](https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/): Bien que la pandémie mondiale soit sans précédent, il est plus important que jamais que les commerçants tirent parti d'une stratégie omnicanale pour accélérer leurs résultats business. - [Why You’re 2.5x More Likely to Succeed with Omnichannel Retail](https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/): Even though a global pandemic was unprecedented, it’s more important than ever for retailers to leverage an omnichannel strategy to accelerate business outcomes. - [Beschleunigen Sie die Time-to-Value mit anwendbaren E-Commerce Use Cases](https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/): Beschleunigen Sie Ihre Markteinführung und erzielen Sie Ihre gewünschten Geschäftsergebnisse mit der SAP Emarsys Customer Engagement Plattform. - [Accélérez le time-to-value grâce à des cas d'usages exploitables propres au secteur du e-commerce](https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/): Réduisez votre time to market et atteignez vos résultats business grâce à la plateforme d'engagement client SAP Emarsys. - [Accelerate Time to Value with Actionable E-Commerce Use Cases](https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/): Shorten your time to market and achieve your business outcomes through the SAP Emarsys Customer Engagement Platform. - [Black Friday Report - Australia](https://emarsystest.com/learn/white-papers/black-friday-report-australia/): What’s Inside In 2019, Black Friday and Cyber Monday yielded record-setting levels of engagement and revenue. Though the landscape has... - [Planbare, profitable Ergebnisse](https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/): Erfahren Sie hier, wie Sie mit Kunden-, Produkt- und Verkaufsdaten Umsatz und Kundenwachstum maximieren können. - [Des résultats prévisibles et rentables](https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/): Découvrez comment maximiser vos revenus et la croissance de votre clientèle en utilisant vos données clients, produits et de vente. - [Predictable, Profitable Outcomes](https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/): Learn how to improve customer engagement and maximize revenue and growth using the customer, product, and sales data you already have. - [Erzielen Sie messbare Geschäftsergebnisse mit Omnichannel Retail](https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/): Laden Sie diese zweiseitige Übersicht herunter und erfahren Sie, wie Sie Ihre Kunden in Ihren Omnichannel-Marketingstrategien in den Mittelpunkt stellen und Ihre digitale Transformation beschleunigen. - [Prospérez grâce au retail omnicanal](https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/): Téléchargez cette courte présentation et découvrez comment placer vos clients au centre de votre stratégie de marketing omnicanal et accélérer votre transformation digitale. - [Drive Measurable Outcomes with Omnichannel Retail](https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/): Download this 2-page overview to see how to put your customers at the center of your omnichannel marketing strategy and accelerate digital transformation. - [Reinventing Retail Quick Guide | Vol. 3](https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-vol/): The ability to seamlessly move in-store customers to your e-commerce store is essential for driving growth and revenue, and maximizing CLTV. Learn more. - [The Time for E-Commerce- First Has Arrived](https://emarsystest.com/learn/white-papers/the-time-for-e-commerce-first-has-arrived/): To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook. - [Reinventing Retail Quick Guide | Vol. 2](https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume/): Learn why driving your online customers into your retail store is essential for omnichannel customer engagement and better business outcomes. - [Reinventing Retail Quick Guide | Vol. 1](https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume-one/): Learn why identifying customers in-store is essential for retail brands that want to deliver omnichannel customer engagement and drive business results. - [Reinventar el comercio minorista: 3 esenciales para acelerar su estrategia omnicanal en la siguiente fase del comercio minorista](https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/): Para acelerar los resultados empresariales en la siguiente fase del comercio minorista, las marcas minoristas líderes deben aplicar una estrategia omnicanal de éxito basada en 3 ingredientes esenciales. Más información en este ebook. - [Retail 2.0: Wie Sie Ihrer Omnichannel-Strategie in der kommenden Retail-Phase mit 3 Essentials neuen Schwung verleihen](https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/): Um die Geschäftsergebnisse in der kommenden Retail-Phase zu verbessern, ist für führende Retail Brands eine erfolgreiche, auf 3 Essentials basierende Omnichannel-Strategie erforderlich. Mehr dazu erfahren Sie in unserem eBook. - [Réinventer le retail : 3 essentiels pour accélérer votre stratégie omnicanale dans la prochaine phase du Retail](https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/): Pour accélérer leurs résultats business dans la prochaine phase du Retail, les grandes marques du Retail doivent utiliser une stratégie omnicanale efficace basée sur 3 ingrédients essentiels. Consultez cet ebook pour en savoir plus. - [Reinventing Retail 3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail](https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/): To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook. - [4 Pillars of Personalization](https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/): Personalization is a growing expectation from customers. Hear from top brands who successfully use 1:1 marketing to increase customer loyalty and drive business results. - [Les 4 piliers de la personnalisation](https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/): La personnalisation est de plus en plus une attente client. Découvrez les témoignages de grandes marques qui tirent parti du marketing one-to-one pour fidéliser leurs clients et stimuler leurs résultats business. - [Die 4 Säulen der Personalisierung](https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/): Immer mehr Kunden erwarten personalisierte Inhalte. Top-Marken berichten, wie sie mit 1:1 Marketing die Kundentreue verbessern und ihre Geschäftsergebnisse steigern konnten. - [5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook]](https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/): Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19. - [15 Ways to Increase Revenue with Your E-Commerce Data](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/): Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - [Unlock Marketing Opportunities from your Magento 2 Data](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/): Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth. - [Unlock Marketing Opportunities from your Shopify Plus Data](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/): Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth. - [15 Ways to Increase Revenue with Your Magento 2 Data](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/): Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - [5 Steps to Artificial Intelligence Marketing Adoption](https://emarsystest.com/learn/white-papers/enterprise-ai-adoption/): AI marketing adoption is more important than ever! Explore this 5-step playbook for effective artificial intelligence implementation and setup. - [15 maneras de aumentar los ingresos con sus datos de comercio electrónico](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/): Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - [15 façons d’augmenter votre chiffre d’affaires grâce à vos données e-commerce](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/): Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - [15 maneras de aumentar los ingresos con sus datos de Magento 2](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/): Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - [15 façons d'augmenter votre chiffre d'affaires grâce à vos données Magento 2](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/): Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - [15 maneras de aumentar los ingresos con datos e información de Shopify Plus](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/): Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - [15 façons d’augmenter votre chiffre d’affaires grâce à vos données Shopify Plus](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/): Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - [15 Ways to Increase Revenue with Shopify Plus Data and Reporting](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/): Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - [Débloquez des opportunités marketing avec vos données Shopify Plus](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/): Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth. - [5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook]](https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/): Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19. - [Vous avez une boutique Magento 2 ?](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/): Erfahren Sie, wie AI-gestützte Tools zur Marketingautomation Magento 2-Daten nutzen, um die Time-to-Value zu verkürzen und das Unternehmenswachstum zu steigern. - [Cómo la automatización del marketing por IA acelera el tiempo para convertirlo en valor para Magento 2](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/): Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth. - [15 Möglichkeiten, um Ihren Umsatz mit E-Commerce-Daten zu erhöhen](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/): Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - [15 Möglichkeiten, um Ihren Umsatz mit Magento 2-Daten zu steigern](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/): Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - [15 Möglichkeiten, um Ihren Umsatz mit Shopify Plus-Daten zu steigern](https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/): Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - [Aktivieren Sie mit Ihren Shopify Plus-Daten neue Möglichkeiten im Marketing](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/): Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth. - [5 stratégies de croissance pour attirer les clients pendant la période des fêtes](https://emarsystest.com/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/): Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle. - [5 Growth Strategies to Attract Customers This Holiday Season](https://emarsystest.com/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/): Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle. - [So sorgen Sie mit Loyalty-Programmen für echte Markenbotschafter](https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/): Ist Customer Loyalty wirklich so wichtig? Hier erfahren Sie, wieSie durch leistungsstarke Loyalty-Programme für echte Markenbotschafter sorgen undso den Customer-Lifetime-Value um bis zu 306% steigern können. - [Creating Real Brand Advocates through Loyalty Programs](https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/): Find out what marketers get wrong about customer loyalty and how you can course correct to save your company a hefty amount of money. - [Haben Sie einen Magento 2 Store?](https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/): Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth. - [5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook]](https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/): Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19. - [5 Marketingstrategien, mit denen Sie während des Feiertagsgeschäfts Ihren Kundenstamm vergrößern können](https://emarsystest.com/de/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/): Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle. - [Créer de véritables ambassadeurs de marque grâce à des programmes de fidélisation](https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/): La fidélité client est-elle réellement importante? Découvrez comment créer de véritables ambassadeurs de la marque grâce à de puissants programmes de fidélisation et augmentez la Customer Lifetime Value de 306 %. - [Accélérer la croissance dans l’e-commerce](https://emarsystest.com/learn/white-papers/time-to-value/): Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. - [Comment l’IA impacte l’e-commerce](https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/): Estimer la Customer Lifetime Value (CLTV), la probabilité d’achat et le chiffre d’affaires trimestrielComprendre quels clients et quels segments risquent... - [Mit Treueprogrammen echte Markenbotschafter schaffen](https://emarsystest.com/?post_type=whitepapers&p=49833): Die größten Fehler & Missverständnisse rund um Kundentreue – So bringen Sie Ihr Unternehmen wieder auf Kurs, und sparen dabei noch Geld. - [How to Keep Customers for Life](https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/): Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online... - [Schnelleres E-commerce-Wachstum erreichen](https://emarsystest.com/learn/white-papers/time-to-value/): Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. - [Time-To-Value](https://emarsystest.com/learn/white-papers/time-to-value/): Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. - [Wie AI den E-Commerce beeinflusst](https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/): Das sind die Themen Customer Lifetime Value (CLTV), Kaufwahrscheinlichkeit und Quartalsumsatz vorhersagenVerstehen, welche Kunden und Segmente mit höherer Wahrscheinlichkeit abwandern... - [How AI is Driving E-Commerce Impact](https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/): Predict Customer Lifetime Value (CLTV), buying probability, and quarterly revenueUnderstand which customers and segments are likely to churn and deliver... - [5×5 2019: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/): If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years... - [The Omnichannel Marketer’s Growth Roadmap](https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/): Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track... - [5×5 2019: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/): If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years... - [How to Keep Customers for Life](https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/): Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online... - [The Omnichannel Marketer’s Growth Roadmap](https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/): Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track... - [Rethinking Your Tech Stack: A Marketer’s Assessment](https://emarsystest.com/learn/white-papers/tech-stack-assessment/): The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue... - [Rethinking Your Tech Stack: A Marketer’s Assessment](https://emarsystest.com/learn/white-papers/tech-stack-assessment/): The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue... - [How to Keep Customers for Life](https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/): Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online... - [What Dangers Are Lurking in Your Tech Stack?](https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/): For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech... - [5×5 2019: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/): If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years... - [The Omnichannel Marketer’s Growth Roadmap](https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/): Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track... - [Rethinking Your Tech Stack: A Marketer’s Assessment](https://emarsystest.com/learn/white-papers/tech-stack-assessment/): The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue... - [What Dangers Are Lurking in Your Tech Stack?](https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/): For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech... - [How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In](https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/): If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just... - [How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In](https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/): If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just... - [How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In](https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/): If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just... - [What Dangers Are Lurking in Your Tech Stack?](https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/): For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech... - [The Omnichannel Marketer’s Holiday Domination Guide](https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/): As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for... - [The Omnichannel Marketer’s Holiday Domination Guide](https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/): As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for... - [The Omnichannel Marketer’s Holiday Domination Guide](https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/): As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for... - [How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In](https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/): If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just... - [4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule]](https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/): With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email... - [4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule]](https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/): With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email... - [4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule]](https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/): With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email... - [5×5 2018: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/): Before the digital age, the biggest and best brands had just that — a brand, over which they had complete... - [5×5 2018: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/): Before the digital age, the biggest and best brands had just that — a brand, over which they had complete... - [5×5 2018: 5 Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/): Before the digital age, the biggest and best brands had just that — a brand, over which they had complete... - [Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype](https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/): This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are... - [Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype](https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/): This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are... - [Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype](https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/): This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are... - [How to Lead Your Boss to AI Marketing](https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/): With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And... - [How to Lead Your Boss to AI Marketing](https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/): With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And... - [How to Lead Your Boss to AI Marketing](https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/): With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And... - [Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce](https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/): Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and... - [Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce](https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/): Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and... - [Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce](https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/): Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and... - [Beat the Spam Trap: Understanding Email Deliverability](https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/): For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and... - [Beat the Spam Trap: Understanding Email Deliverability](https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/): For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and... - [Beat the Spam Trap: Understanding Email Deliverability](https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/): For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and... - [Marketer + Machine: The Empowered Marketing Revolution](https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/): Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding... - [Marketer + Machine: The Empowered Marketing Revolution](https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/): Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding... - [Marketer + Machine: The Empowered Marketing Revolution](https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/): Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding... - [Live Email Content](https://emarsystest.com/learn/white-papers/live-email-content/): Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and... - [Live Email Content](https://emarsystest.com/learn/white-papers/live-email-content/): Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and... - [Live Email Content](https://emarsystest.com/learn/white-papers/live-email-content/): Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and... - [Are You Prepared for a Mobile-First World?](https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/): Over the last decade, people have come to use their mobile devices over all other devices to browse and shop... - [Are You Prepared for a Mobile-First World?](https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/): Over the last decade, people have come to use their mobile devices over all other devices to browse and shop... - [Are You Prepared for a Mobile-First World?](https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/): Over the last decade, people have come to use their mobile devices over all other devices to browse and shop... - [Understanding the Customer Journey in Asia Pacific](https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/): Key Findings: Only 1 in 10 have a well developed strategy66% of companies heavily rely on email dataMobile strategies are... - [Understanding the Customer Journey in Asia Pacific](https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/): Key Findings: Only 1 in 10 have a well developed strategy66% of companies heavily rely on email dataMobile strategies are... - [Understanding the Customer Journey in Asia Pacific](https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/): Key Findings: Only 1 in 10 have a well developed strategy66% of companies heavily rely on email dataMobile strategies are... - [Personalize Your Incentive Strategy](https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/): Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales. - [Personalize Your Incentive Strategy](https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/): Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales. - [Personalize Your Incentive Strategy](https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/): Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales. - [The Bridge Between Data and Personalization](https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/): Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the... - [The Bridge Between Data and Personalization](https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/): Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the... - [The Bridge Between Data and Personalization](https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/): Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the... - [Omnichannel Marketing Automation](https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/): Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how... - [Omnichannel Marketing Automation](https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/): Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how... - [Omnichannel Marketing Automation](https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/): Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how... - [Retention Marketing is All About the Customer](https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/): Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving... - [Retention Marketing is All About the Customer](https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/): Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving... - [Retention Marketing is All About the Customer](https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/): Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving... - [5 E-Commerce Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/): The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and... - [5 E-Commerce Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/): The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and... - [5 E-Commerce Marketing Predictions for the Next 5 Years](https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/): The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and... - [Digital Requires an OmniChannel Retail Strategy](https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/): To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels,... - [Digital Requires an OmniChannel Retail Strategy](https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/): To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels,... - [Digital Requires an OmniChannel Retail Strategy](https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/): To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels,... - [The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report](https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/): Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is... - [The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report](https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/): Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is... - [The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report](https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/): Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is... - [SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management](https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/): The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how... - [SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management](https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/): The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how... - [SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management](https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/): The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how... - [Adapting to the pace of omnichannel commerce](https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/): For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for... - [Adapting to the pace of omnichannel commerce](https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/): For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for... - [Adapting to the pace of omnichannel commerce](https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/): For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for... - [Does marketing automation work for B2C marketers?](https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/): B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and... - [Does marketing automation work for B2C marketers?](https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/): B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and... - [Does marketing automation work for B2C marketers?](https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/): B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and... - [Email optimization for smartphones](https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/): If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and... - [Email optimization for smartphones](https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/): If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and... - [Email optimization for smartphones](https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/): If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and... - [ERFM: The new science of segmentation](https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/): Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big... - [ERFM: The new science of segmentation](https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/): Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big... - [ERFM: The new science of segmentation](https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/): Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big... - [From personalization to customer loyalty](https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/): To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a... - [From personalization to customer loyalty](https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/): To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a... - [From personalization to customer loyalty](https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/): To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a... - [Predict, protect, and recover revenue across the digital customer journey](https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/): Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of... - [Predict, protect, and recover revenue across the digital customer journey](https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/): Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of... - [Predict, protect, and recover revenue across the digital customer journey](https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/): Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of... - [Seven steps to successful retention automation](https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/): Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and... - [Seven steps to successful retention automation](https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/): Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and... - [Seven steps to successful retention automation](https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/): Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and... - [The psychology of mobile marketing](https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/): Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the... - [The psychology of mobile marketing](https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/): Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the... - [The psychology of mobile marketing](https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/): Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the... - [Trusting the Machine:](https://emarsystest.com/learn/white-papers/trusting-the-machine/): True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep... - [Trusting the Machine:](https://emarsystest.com/learn/white-papers/trusting-the-machine/): True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep... - [Trusting the Machine:](https://emarsystest.com/learn/white-papers/trusting-the-machine/): True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep... --- ## Webinars - [Loyalty at Scale: Strategies and Use Cases for Powering Real-Time Consumer Engagement](https://emarsystest.com/learn/webinars/loyalty-at-scale-strategies-and-use-cases-for-powering-real-time-consumer-engagement/): Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth. - [Leveraging AI for Growth: Future-Ready Marketing and Innovation](https://emarsystest.com/learn/webinars/leveraging-ai-for-growth-future-ready-marketing-and-innovation/): Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth. - [B2me - AI-Driven Omnichannel Experiences](https://emarsystest.com/learn/webinars/b2me-ai-driven-omnichannel-experiences/): In this on demand session discover how leading brands are revolutionizing customer engagement through personalized, data-driven marketing strategies. - [The Future of Marketing: Unlocking the Power of AI](https://emarsystest.com/learn/webinars/the-future-of-marketing-unlocking-the-power-of-ai/): In this session, join innovative leaders from Diageo and Wella Company as they discuss the future of marketing and how to unlock the power of AI. - [Brand revival: How to make a successful comeback](https://emarsystest.com/learn/webinars/brand-revival-how-to-make-a-successful-comeback/): Join us to explore how iconic brand True Religion is leveraging nostalgia, innovative strategies, and exceptional brand moments to stay competitive and captivate new generations. - [5 Omnichannel strategies for post-holiday shopping and beyond](https://emarsystest.com/learn/webinars/5-omnichannel-strategies-for-post-holiday-shopping-and-beyond/): Discover 5 omnichannel strategies to boost post-holiday shopping success on December 5th. Learn how to use holiday insights to personalize experiences, engage new customers, and drive long-term loyalty - [Del Black Friday a Navidad: revoluciona la experiencia de venta con la magia de la Hiperpersonalizacion](https://emarsystest.com/es/learn/webinars/del-black-friday-a-navidad-revoluciona-la-experiencia-de-venta-con-la-magia-de-la-hiperpersonalizacion/): Únete a SAP Emarsys para explorar cómo la hiperpersonalización puede potenciar tu éxito en ventas, desde Black Friday hasta Navidad y más allá. - [Dal Black Friday al Natale: l’esperienza di vendita all’insegna dell’iper-personalizzazione](https://emarsystest.com/learn/webinars/dal-black-friday-al-natale-lesperienza-di-vendita-allinsegna-delliper-personalizzazione/): Unisciti a SAP Emarsys per scoprire come esperienze iperpersonalizzate possano migliorare le tue vendite, dal Black Friday fino a Natale e oltre. - [Calling All Channels: Mobile’s Role in Driving Omnichannel Excellence  ](https://emarsystest.com/learn/webinars/calling-all-channels-mobiles-role-in-driving-omnichannel-excellence/): Watch this webinar to discover how to use mobile to engage customers in real-time across mobile app, SMS, mobile wallet and conversational channels - [Strategic Growth: Harnessing Technology for Longevity](https://emarsystest.com/learn/webinars/strategic-growth-harnessing-technology-for-longevity/): Watch this on-demand session where industry experts share insights on leveraging data-driven strategies and integrated campaigns to build loyal communities and drive business transformation. Watch now for valuable discussions that can elevate your marketing efforts. - [Retail Talks: How top IT and Marketing teams drive CX Innovation](https://emarsystest.com/learn/webinars/retail-talks-how-top-it-and-marketing-teams-drive-cx-innovation/): Discover how leading IT and marketing teams collaborate to drive CX innovation and personalization. Join SAP Emarsys CMO Sara Richter and TekMovil's Cristian Serrano as they share strategies for building tech partnerships that enhance customer experience and loyalty. - [How Village Roadshow Theme Parks Creates Personalised Customer Experiences](https://emarsystest.com/learn/webinars/how-village-roadshow-theme-parks-creates-personalised-customer-experiences/): Discover how Village Roadshow Theme Parks uses data flexibility to personalize interactions and drive customer satisfaction. Learn about data consolidation, advanced segmentation, and more in this on-demand webinar. - [Wie der FC Bayern mit Fan-Erlebnissen punktet](https://emarsystest.com/de/learn/webinars/wie-der-fc-bayern-mit-fan-erlebnissen-punktet/): Werfen Sie mit Michael Fichtner, CIO der FC Bayern München AG, einen exklusiven Blick hinter die Kulissen und erfahren Sie, wie Sie mit Fan-Erlebnissen punkten können. - [Power to the Marketer: 2024 | OnDemand](https://emarsystest.com/learn/webinars/pttm-on-demand-hub/): - [Customer-centric Omnichannel Strategies that Drive Customer Lifetime Value](https://emarsystest.com/learn/webinars/customer-centric-omnichannel-strategies-that-drive-customer-lifetime-value/): Recorded live at SAP Emarsys Power to the Marketer Amsterdam 2024 this panel featuring New Balance, Paula's Choice and Studio Anneloes discovers how leading brands scale their omnichannel execution with international reach. - [Glazing the Path to Success: The Krispy Kreme Omnichannel Journey to Delight Customers ](https://emarsystest.com/learn/webinars/glazing-the-path-to-success-the-krispy-kreme-omnichannel-journey-to-delight-customers/): Watch this webinar to discover Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results. - [Lunch and Learn: How Huel is Driving Profitable, Scalable Growth Through Customer Advocacy Marketing with Mention Me ](https://emarsystest.com/learn/webinars/lunch-and-learn-how-huel-is-driving-profitable-scalable-growth-through-customer-advocacy-marketing-with-mention-me/): This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation - [Lunch and Learn: Revolutionizing Customer Retention, AO’s Blueprint for Building Trust, Authority and Loyalty ](https://emarsystest.com/learn/webinars/lunch-and-learn-revolutionizing-customer-retention-aos-blueprint-for-building-trust-authority-and-loyalty/): This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation - [AI in Action: Power Moves for Modern Marketers](https://emarsystest.com/learn/webinars/ai-in-action-power-moves-for-modern-marketers/): Watch this podcast to learn about the role of Artificial Intelligence (AI) in modern marketing. - [Lunch and Learn: More Than Commerce: How CPG Brands are Building Direct-to-Consumer Engagement](https://emarsystest.com/learn/webinars/more-than-commerce-how-cpg-brands-are-building-direct-to-consumer-engagement/): This session, from the Omnichannel & AI Masterclass, invites global consumer product brands to discuss how Consumer Product brands are building direct-consumer-engagement, the importance of a first party data strategy and balancing personalization with consumer trust. - [Lunch and Learn: How Home Depot Engineers Online Experiences That ‘Get More Done’ During High Peak Seasons](https://emarsystest.com/learn/webinars/how-home-depot-engineers-online-experiences-that-get-more-done-during-high-peak-seasons/): This session, from the Omnichannel & AI Masterclass, heroes Mauricio Gonzalez, Online Experience Manager at Home Depot as he discusses the transformation from in-store to online experiences and how his team prepares for their biggest sales day of the year. - [Lunch and Learn: SAP Emarsys Product Strategy, Roadmap and AI Innovations ](https://emarsystest.com/learn/webinars/lunch-and-learn-sap-emarsys-product-strategy-roadmap-and-ai-innovations/): In this session, from the Omnichannel & AI Masterclass, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones, VP of Product, Balint Vegh, and Product Manager of Generative AI, Aadil Kumar, discuss Product Strategy and AI Innovations - [Brisbane Airport - Unlocking the power of data for your brands success](https://emarsystest.com/learn/webinars/brisbane-airport-unlocking-the-power-of-data-for-your-brands-success/): Watch this webinar to learn how Brisbane Airport is optimising technology for the travel and hospitality industry with SAP Emarsys. - [Intelligent engagement: Dubai’s digital frontiers](https://emarsystest.com/learn/webinars/intelligent-engagement-dubais-digital-frontiers/): Watch leading brands unpack the role of AI in serving customers, businesses and society, and what marketing leaders can do to reap the benefits. - [Amplifying brand reach: Strategies for success](https://emarsystest.com/learn/webinars/amplifying-brand-reach-strategies-for-success/): How C-Suite of leading brands implement best-of-breed approaches to digital strategy and amplify brand reach through speed, agility, and authenticity. - [Transforming with relevance: Leveraging the power of a heritage brand](https://emarsystest.com/learn/webinars/transforming-with-relevance-leveraging-the-power-of-a-heritage-brand/): Watch how Chalhoub Group leveraged their legacy positioning and attracted new niches of customers in a rapidly transforming digital environment. - [Intelligentes Engagement: Optimierung durch AI](https://emarsystest.com/de/learn/webinars/intelligentes-engagement-optimierung-durch-ai/): In diesem Panel, Wir diskutieren die Vorteile von AI in den Bereichen Mobile-Commerce Optimierung, Kreativitätserweiterung und Treueförderung. - [Transformation durch Technologie: Die Werkzeuge des Handels für sich nutzen](https://emarsystest.com/de/learn/webinars/transformation-durch-technologie-die-werkzeuge-des-handels-fur-sich-nutzen/): Erfahren Sie, wie vernetzte Technologien kreative Prozesse unterstützen und das Kund*innenerlebnis verbessern in dieser Podiumsdiskussion. - [Gezielte Transformation: Die Kraft einer Traditionsmarke stärken](https://emarsystest.com/de/learn/webinars/gezielte-transformation-die-kraft-einer-traditionsmarke-staerken/): Erfahren Sie in dieser Aufzeichnung vom Power to the Marketer Festival 2024, wie der FC Bayern München Tradition und Transformation kombiniert, um Millionen von Fans weltweit zu begeistern. - [The Omnichannel Difference: tackling personalized marketing & customer engagement strategies](https://emarsystest.com/learn/webinars/the-omnichannel-difference-2024/): Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention. - [New Year Resolutions of a Marketer](https://emarsystest.com/learn/webinars/new-year-resolutions-of-a-marketer/): Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention. - [Using Generative AI like a natural: Allnatura’s data-driven approach to customer retention](https://emarsystest.com/learn/webinars/using-generative-ai-like-a-natural-allnaturas-data-driven-approach-to-customer-retention/): Discover how Generative AI is a game-changer for Allnatura’s personalized marketing communication in driving customer engagement and retention. - [Secrets of Retention: Keeping Seasonal and New Buyers Hooked All Year](https://emarsystest.com/learn/webinars/secrets-of-retention-keeping-seasonal-and-new-buyers-hooked-all-year/): Discover best practices and examples of advertising efforts that delight customers and deliver business results throughout the year. - [Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty](https://emarsystest.com/learn/webinars/add-to-cart-podcast-how-total-tools-are-mastering-the-trade-of-customer/): Darren Gunton, Total Tools GM of Marketing, channels his customer, the tradie and provides loyalty tips to maximise customer experience! - [The Omnichannel Path to Customer Loyalty in Retail](https://emarsystest.com/learn/webinars/the-omnichannel-path-to-customer-loyalty-in-retail/): Discover the different types of loyalty and how personalized omnichannel experiences can help boost your customer engagement. - [适应与卓越：在不断变化的宏观经济中取得成功的策略](https://emarsystest.com/cn/learn/webinars/adapt-and-excel-strategies-for-success-in-a-changing-macroeconomy/): 进入点播间，聆听领先品牌的见解，了解营销人员如何调整策略以克服资源限制。 - [品牌成功故事](https://emarsystest.com/cn/learn/webinars/midea/): 进入点播间，聆听品牌海外电商负责人Tevis与您分享品牌成功的关键要素 - [Recession, Retention, and Loyalty](https://emarsystest.com/learn/webinars/recession-retention-and-loyalty/): Discover the latest research on loyalty trends and omnichannel marketing strategies that deepen customer relationships and drive business growth. - [The Power of AI Segmentation - Ryderwear's Story](https://emarsystest.com/learn/webinars/the-power-of-ai-segmentation-ryderwears-story/): Discover how Ryderwear generated 80% of revenue from automations versus campaigns and leveraged AI segmentation. - [Lessons From A Loyalty Leader](https://emarsystest.com/learn/webinars/lessons-from-a-loyalty-leader/): How to create frictionless experiences across channels in a world of disruptions to maximise loyalty. - [How Vitasoy Creates Global Growth With Sustainable Practices](https://emarsystest.com/learn/webinars/how-vitasoy-creates-global-growth-with-sustainable-practices/): Explore how Vitasoy has embraced their heritage and championed a purpose-driven ethos to drive growth with sustainability at the core of the business. - [Scaling With City Beach: The Next Step For Loyalty Growth](https://emarsystest.com/learn/webinars/scaling-with-city-beach-the-next-step-for-loyalty-growth/): City Beach shares their journey of leveraging customer segments and demographics to help growth and scaling with loyalty. - [The Leaders Perspective – Strategies To Stay Relevant And Resilient](https://emarsystest.com/learn/webinars/the-leaders-perspective-strategies-to-stay-relevant-and-resilient/): Discover how Puma, Adore Beauty, and Rodd & Gunn have stayed relevant and resilient and the strategies they have applied to succeed and thrive. - [Why Data Is Still Your Biggest Competitive Advantage](https://emarsystest.com/learn/webinars/why-data-is-still-your-biggest-competitive-advantage/): Brand leaders discuss the tools, skills, and culture needed to be insights driven; opportunities and threats of generative AI; and how to blend data with creativity. - [The Social Science Of Data – Rethinking Marketing](https://emarsystest.com/learn/webinars/the-social-science-of-data-rethinking-marketing/): Explore how Simon Kuestenmarcher, The Demographics Group Co-Founder & Director, explains the type of marketing messages that resonate with different generations in a data-driven way. - [Cómo Loly in the Sky emplea tácticas predefinidas para perfeccionar la personalización](https://emarsystest.com/es/learn/webinars/como-loly-in-the-sky-emplea-tacticas-predefinidas-para-perfeccionar-la-personalizacion/): Conozca los secretos de la estrategia de marketing de Loly in the Sky, obsesionada con los clientes e impulsada por personas. - [Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy](https://emarsystest.com/learn/webinars/tech-bloat-to-tech-optimization-investing-to-win-in-a-cut-back-economy/): Discover how expert marketers have dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty. - [The Evolution Of Loyalty: Preparing For The Next Generation Of Shoppers](https://emarsystest.com/learn/webinars/the-evolution-of-loyalty-preparing-for-the-next-generation-of-shoppers/): Explore how Jody Plows, Nobody's Child CEO, has evolved their content and omnichannel strategies, opportunities for growth and built a customer-obsessed culture. - [How Data Will Shape The Future Of Marketing](https://emarsystest.com/learn/webinars/how-data-will-shape-the-future-of-marketing/): Explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success, and the impact of generative AI on the future of marketing. - [Innovating In Times Of Uncertainty](https://emarsystest.com/learn/webinars/innovating-in-times-of-uncertainty/): Leading retailers show how they dealt with shrinking resources, building smarter tech, staying innovative, and winning in a cut-back economy. - [The Loyalty Leader: Strategies To Stay Relevant And Resilient](https://emarsystest.com/learn/webinars/the-loyalty-leader-strategies-to-stay-relevant-and-resilient/): Discover how Manju Malhotra, Harvey Nichols CEO, created a seamless omnichannel shopping experience with mobile to propel growth, improve profitability, and stay relevant. - [How Gen Z Is Reinventing Retail](https://emarsystest.com/learn/webinars/how-gen-z-is-reinventing-retail/): Discover how to engage younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future. - [Lessons From An Omnichannel Leader](https://emarsystest.com/learn/webinars/lessons-from-an-omnichannel-leader/): Discover how Carolyn Dawkins, David Yurman CMO, is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions. - [Why Data Is The New Competitive Advantage](https://emarsystest.com/learn/webinars/why-data-is-the-new-competitive-advantage/): Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity. - [How To Future-Proof Loyalty In An Economic Downturn](https://emarsystest.com/learn/webinars/how-to-future-proof-loyalty-in-an-economic-downturn/): Leading retail marketers show how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant. - [出海营销”网络研讨会第二期](https://emarsystest.com/cn/learn/webinars/empower-exporter-with-omnichannel-marketing-strategy/): SAP Emarsys 携手创业邦举办“出海营销”系列第二期网络研讨会，邀请来自不同领域的专家和品牌代表分享他们的经验和见解，共同探讨出海营销的策略和实践。 - [出海营销”网络研讨会第三期](https://emarsystest.com/cn/learn/webinars/black-friday-masterclass-fuel-sales-growth-through-festival-campaigns/): 这期网络研讨会会重点剖析黑色星期五、双十一、光棍节、超级星期一以及年末假日等大型促销活动，并探讨成功的营销要素。 - [“出海营销”网络研讨会第一期 ](https://emarsystest.com/cn/learn/webinars/gain-higher-sales-conversion-and-enhance-customer-experience-with-hyper-personalisation/): 这期网络研讨会我们邀请了上海品腾电子商务有限公司 Lovely Wholesale的首席营销官缑静，联同 SAP CRM 云解决方案的首席专家闵勇，共同探索以消费者为中心的线上营销策略。 - [How Top IT and Marketing Teams Drive Leading-Edge Customer Experience](https://emarsystest.com/learn/webinars/how-top-it-and-marketing-teams-drive-leading-edge-customer-experience/): Discover with SAP Emarsys and Forrester the best practices of IT and marketing teams to create leading-edge CX strategies that satisfy customers and deliver business results. - [Performance-Reihe – Staffel 3, Folge 2: Mit Mobile Marketing zu mehr Engagement und Umsatz](https://emarsystest.com/de/learn/webinars/mit-mobile-marketing-zu-mehr-engagement-und-umsatz/): In diesem Fireside Chat beleuchten wir, wie Sie effektiv und unkompliziert den mobilen Kanal in Ihren Omnichannel-Mix integrieren und noch mehr mobiles Engagement fördern und den Customer Lifetime Value steigern können - [Black Friday Masterclass: Unlocking Success For Your Brand](https://emarsystest.com/learn/webinars/black-friday-masterclass-unlocking-success-for-your-brand/): Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why? - [The Science of Building Stronger Customer Relationships Through Conversations](https://emarsystest.com/learn/webinars/the-science-of-building-stronger-customer-relationships-through-conversations/): In this fast-paced, always-on digital world, brands continue to look for more “out-of-the-box” solutions to get closer to their customers, build trust and interact on a personal level. - [Episode 3, Driving Engagement and Revenue with Mobile Marketing](https://emarsystest.com/learn/webinars/episode-3-driving-engagement-and-revenue-with-mobile-marketing/): In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization. - [It’s Raining Revenue! How Movable Ink Built a Revenue Waterfall for Brandsdal](https://emarsystest.com/learn/webinars/its-raining-revenue-how-movable-ink-built-a-revenue-waterfall-for-brandsdal/): By using Movable Ink for Email + Stories, Brandsdal built a ‘super waterfall’ campaign that drove 147 Conversions with an AOV of $60, resulting in $8k in revenue. - [Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion](https://emarsystest.com/learn/webinars/ochsner-sports-personalization-journey-bridging-creativity-conversion/): Discover 3 actionable insights from Ochsner Sport's personalization program that yielded the most impact. - [How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth](https://emarsystest.com/learn/webinars/how-brandalley-leveraged-advocacy-data-to-supercharge-their-growth/): How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers. - [The Holiday Edge: Actionable Shopping Insights for Black Friday Week](https://emarsystest.com/learn/webinars/the-holiday-edge-actionable-shopping-insights-for-black-friday-week/): Join a panel of experts for insights on consumer trends in these tough economic times, and learn tactics for inspiring customer engagement this coming Black Friday and beyond. - [Mastering the Art of Conversational Commerce: Spoonflower’s Secret to 22x ROI](https://emarsystest.com/learn/webinars/mastering-the-art-of-conversational-commerce-spoonflowers-secret-to-22x-roi/): Discover how Spoonflower, custom fabric and wallpaper brand, leverages SMS to boost customer spending. - [Investing To Win In A Cut-Back Economy](https://emarsystest.com/learn/webinars/investing-to-win-in-a-cut-back-economy/): Bogner and Vogue Germany discuss how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty. - [From Pure Play to Omnichannel Challenger](https://emarsystest.com/learn/webinars/from-pure-play-to-omnichannel-challenger/): Parfumdreams discuss how they’ve become a thriving omnichannel leader and which tools and partners helped them along the way. - [Lingering and Longing: The New Language of Loyalty](https://emarsystest.com/learn/webinars/lingering-and-longing-the-new-language-of-loyalty/): Discover the challenges BMW have identified when it comes to customer loyalty and the evolution of their loyalty programmes. - [How to Make Data Your Secret Weapon](https://emarsystest.com/learn/webinars/how-to-make-data-your-secret-weapon/): Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences. - [5 Trends Shaping Retail Strategies & Execution](https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategies-and-execution/): Uncover 5 trends shaping retail: Hear from industry experts how to maximize first-party data and optimize omnichannel marketing experiences. - [The New Change Agents: How Top IT and Marketing Teams Drive CX Innovation](https://emarsystest.com/learn/webinars/the-new-change-agents-how-top-it-and-marketing-teams-drive-cx-innovation/): Discover how to blend the Art of marketing with the Science of IT to drive CX innovation. - [Perfecting the Art of Loyalty to Drive Retention and Revenue](https://emarsystest.com/learn/webinars/perfecting-the-art-of-loyalty-to-drive-retention-and-revenue/): Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why? - [SAP Emarsys Product Strategy, Innovations, and Roadmap](https://emarsystest.com/learn/webinars/sap-emarsys-product-strategy-innovations-and-roadmap/): SAP Emarsys shares the latest innovations, including how they use AI to power personalization and demonstrate the revenue impact of marketing - [Cross-Border Marketing: Gain Higher Sales Conversion and Enhance Customer Experience with Hyper-Personalisation](https://emarsystest.com/learn/webinars/cross-border-marketing-gain-higher-sales-conversion-and-enhance-customer-experience-with-hyper-personalisation/): Learn from Lovely Wholesale's global marketing success in cross-border eCommerce. Discover customer-centric strategies for higher sales conversion. Watch now. - [Become a Lean, Mean, Marketing Machine with Savers and Columbia Sportswear](https://emarsystest.com/learn/webinars/become-a-lean-mean-marketing-machine-with-savers-and-columbia-sportswear/): Savers and Columbia Sportswear share the strategies and hands-on tactics they use to thrive in a world of decreasing budgets and increasing expectations. - [How Can Marketers Break the Barriers to Omnichannel Personalisation? ](https://emarsystest.com/learn/webinars/how-can-marketers-break-the-barriers-to-omnichannel-personalisation/): Omnichannel personalisation is the new marketing normal. In this panel discussion we'll look at brands that are getting it right and what they can teach us. - [Episode 2, Drive Acquisition and Conversion with Web: Tips, Insights, & Examples](https://emarsystest.com/learn/webinars/episode-2-drive-acquisition-and-conversion-with-web-tips-insights-examples/): Join your SAP Emarsys Experts and discover how to maximize Web Channel to drive acquisition and increase conversion for your brand. - [Powering the Marketer: Marketing Innovators Share Rare Insights ](https://emarsystest.com/learn/webinars/powering-the-marketer-marketing-innovators-share-rare-insights/): Global marketing leaders discuss the ever-changing demands of marketing and answer the elusive question of 'What's next? - [Knit One, Purl Two: How Hobbii Knitted Data and Content to Gain 300%+ Revenue](https://emarsystest.com/learn/webinars/knit-one-purl-two-how-hobbii-knitted-data-and-content-to-gain-300-revenue/): Online yarn superstore Hobbii shares the secrets of how they knitted relational data with content for impressive revenue gains. - [E-commerce : post-covid, comment rester performant ? ](https://emarsystest.com/fr/learn/webinars/e-commerce-post-covid-comment-rester-performant/): Découvrez les stratégies des experts du e-commerce pour maintenir leur croissance post-Covid. Visionnez le replay de la session « E-commerce : post-covid, comment rester performant ? » avec Eric Favre et Studios Mercurya. - [Jack Wolfskin's Journey From Traditional Retailer to Omnichannel Champion ](https://emarsystest.com/learn/webinars/jack-wolfskins-journey-from-traditional-retailer-to-omnichannel-champion/): Watch this interview with Mokhtar Benbouazza, VP Marketing & Digital and learn more about Jack Wolfskin’s journey from traditional retailer to omnichannel champion. - [Peut-on encore faire du marketing dans un monde en transition ?](https://emarsystest.com/fr/learn/webinars/faire-du-marketing-dans-un-monde-en-transition/): Comment faire du marketing dans un monde en pleine transition ? Découvrez nos astuces pour un marketing responsable et durable ! - [Insightful Marketing: Kundenerwartungen kennen und mit der richtigen Markenkommunikation antworten](https://emarsystest.com/de/learn/webinars/insightful-marketing-kundenerwartungen-kennen-und-mit-der-richtigen-markenkommunikation-antworten/): Hören Sie von Anja Domres, eBay und Katja Przogeba, Delica, wie wertvoll Kunden-Insights für Ihre Marketingstrategie sind. - [Cracking the Loyalty Code: Tips & Tactics from Top Global Brands ](https://emarsystest.com/learn/webinars/cracking-the-loyalty-code-tips-tactics-from-top-global-brands/): Loyalty experts from Lorna Jane, Bapcor, Click Frenzy and Power Retail share their top tips. - [Langfristige Umsatzsteigerung mit SAP Emarsys Loyalty ](https://emarsystest.com/de/learn/webinars/langfristige-umsatzsteigerung-mit-emarsys-loyalty/): Wir stellen in diesem interaktiven Webinar zur Mittagspause das SAP Emarsys Loyalty Programm vor und zeigen, dass Kundenbindung nicht kompliziert oder teuer sein muss. - [5 Trends Shaping Retail Strategy and Execution in 2023 ](https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategy-and-execution-in-2023/): Join retail experts as they discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate. - [Performance-Reihe – Staffel 3, Folge 1:Warum Skalierung in Echtzeit einfacher ist, als Sie denken](https://emarsystest.com/de/learn/webinars/warum-skalierung-in-echtzeit-einfacher-ist-als-sie-denken/): Erfahren Sie, wie Sie die SAP Emarsys-Plattform nutzen können, um mühelos ausgefeilte, Trigger-basierte Multi-Channel-Automatisierungen zu erstellen. - [The Future of 360 Marketing with Zalando](https://emarsystest.com/learn/webinars/the-future-of-360-marketing-with-zalando/): Ralph Rijks, VP Regional Marketing at Zalando, uncovers Zalando’s data-driven omnichannel strategy and how they evolve business goals. - [The Meaning of Life… cycle Marketing](https://emarsystest.com/learn/webinars/the-meaning-of-life-cycle-marketing/): Join Lifecycle Marketing wonder-brands French Connection and Happy Socks as they share top tips on how to build and optimize effective lifecycle flows - [Episode 1: Using Actionable Insights to Enhance Personalization](https://emarsystest.com/learn/webinars/performance-series-s3-ep1-using-actionable-insights/): In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization. - [Lampenwelts einleuchtende Strategie für unwiderstehliche Kaufanreize](https://emarsystest.com/de/learn/webinars/lampenwelts-einleuchtende-strategie-fur-unwiderstehliche-kaufanreize/): Lampenwelt verrät, wie sie trotz langer Kaufzyklen agile Kundenbeziehungen schaffen - mit personalisierten Kaufanreizen und präzisem Kampagnen-Timing. - [Forrester: The Effective CMO](https://emarsystest.com/learn/webinars/forrester-the-effective-cmo/): Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, and what an effective CMO looks like compared to other c-level executives. - [Best-Of Performance Series: Tips, Insights, and More to Guide Your 2023 Marketing Strategy!](https://emarsystest.com/learn/webinars/best-of-performance-series-2022/): In this SAP Emarsys Performance Series highlight session, discover top tips and successes from leading brand marketers to build your customer engagement strategy for 2023. - [Power To The Marketer Shorts](https://emarsystest.com/learn/webinars/power-to-the-marketer-shorts/): Bite Sized Marketing Insights In 2 Minutes Or Less. Learn from Disney Theatrical Group, Reformation, Forrester, Happy Socks, and more! - [Omnichannel macht den Unterschied: Wie kundenorientierte Unternehmen wirklichen Omnichannel-Vorteil schaffen](https://emarsystest.com/de/learn/webinars/omnichannel-macht-den-unterschied/): Erfahren Sie von Shar VanBoskirk, VP & Principal Analyst bei Forrester, was laut ihrer Studie der Schlüsselfaktor zum erfolgreichen Omnichannel Marketing ist. - [The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice](https://emarsystest.com/learn/webinars/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/): The role of gamification in capturing first-party data, key learnings in mobile apps and the benefits of creating a closed ecosystem. - [Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession](https://emarsystest.com/learn/webinars/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/): Join Forrester's VP, Principal Analyst, Rusty Warner as he unpacks why promotional campaigns and conversion rate optimization alone are not innovative enough to enable customer obsession. - [Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars](https://emarsystest.com/learn/webinars/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/): Beauty Pie and Reformation showcase how they unified data to unlock complex segmentation and 1:1 personalization. - [Forrester: The Omnichannel Difference](https://emarsystest.com/learn/webinars/forrester-the-omnichannel-difference/): Learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, about how the most customer-focused companies deliver the value of omnichannel. - [SAP Emarsys Product Keynote: Empowering Marketers Through Innovation](https://emarsystest.com/learn/webinars/emarsys-product-keynote-empowering-marketers-through-innovation/): Empowering Marketers through Innovation At SAP Emarsys, we’re dedicated to bringing more power to marketers through continuous innovation. That’s why... - [Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty](https://emarsystest.com/learn/webinars/glossiers-idea-to-industry-leader-and-retail-panel-from-love-affair-to-loyalty/): Discover how Glossier went from idea to industry leader, and how to go from customer love affair to loyalty with Saks OFF 5TH, Anthropologie, and Innovasport - [3 Tips For Rising Against Post-Holiday Uncertainty And Beyond](https://emarsystest.com/learn/webinars/3-tips-for-rising-against-post-holiday-uncertainty-and-beyond/): Discover how to generate more revenue, efficiencies and retain customers in this post holiday webinar. - [Gekommen um zu bleiben - Ihr nächstes Ziel ist Kundentreue](https://emarsystest.com/?post_type=webinars&p=112948): Erfahren Sie von Internetstores, worauf es bei Treueprogrammen ankommt, damit Kunden wirklich loyal werden. - [Wunderkind - Scale Email Into a Top Revenue Channel With the Power of Identity](https://emarsystest.com/learn/webinars/wunderkind-scale-email-into-a-top-revenue-channel-with-the-power-of-identity/): Learn how leading eCommerce brands leverage triggered email as a new customer acquisition channel. - [Inspiration Explorer Station 3 | How to Tell When It’s Time to Break Up with Your Marketing Cloud](https://emarsystest.com/learn/webinars/inspiration-explorer-station-3-how-to-tell-when-its-time-to-break-up-with-your-marketing-cloud/): Is your tech standing in the way of omnichannel marketing success? Join this webinar to learn the three crucial signs that it’s time to break up with your marketing cloud. - [Performance-Reihe – Fireside-Chats](https://emarsystest.com/de/learn/webinars/performance-reihe-fireside-chats-de/): Willkommen bei der Performance-Reihe von SAP Emarsys! In dieser informellen Gesprächsrunde im Fireside Chat-Format verrät Ihnen unser Technical Adoption-Team praxisnahe Tipps & Tricks, wie Sie Ihre Marketingaktivitäten am effektivsten einsetzen können. - [Inspiration Explorer Station 2 | Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies](https://emarsystest.com/learn/webinars/inspiration-explorer-station-2-mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/): Make this Black Friday a success by testing discount strategies, targeting limited-time holiday shoppers, and focusing on omnichannel marketing. - [Performance-Reihe – Staffel 2, Folge 3: Mobile Marketing: In-App- und Push-Benachrichtigungen verwenden](https://emarsystest.com/de/learn/webinars/performance-reihe-staffel-2-episode-3-dach/): Erfahren Sie von unseren Expert*innen, wie Sie mobile Benachrichtigungen (In-App und SMS) nutzen können, um Ihren Gewinn zu steigern. - [Performance Series, Season 2, Episode 3: 2022 Mobile Marketing Strategies: Push, SMS, In-App, & Conversational Channels](https://emarsystest.com/learn/webinars/performance-series-season-2-episode/): Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle. - [Movable Ink - Taking a Customer-Centric Approach to Your Marketing Campaigns](https://emarsystest.com/learn/webinars/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/): Learn how to leverage data to generate personalized content at scale across customer touchpoints. - [Marketers vs Consumers: Building Meaningful Relationships Across Multiple Channels](https://emarsystest.com/learn/webinars/marketers-vs-consumers-building-meaningful-relationships-across-multiple-channels/): In this panel discussion, watch as experts and real shoppers discuss how to build meaningful relationships across multiple channels using omnichannel marketing. - [As the cookies crumble: How Samsonite is focusing on the future of consumer engagement](https://emarsystest.com/learn/webinars/as-the-cookies-crumble-how-samsonite-is-focusing-on-the-future-of-consumer-engagement/): A huge challenge for marketers is being able to keep up with the changing rules and regulations related to data privacy and cookies. - [The Performance Series Hub](https://emarsystest.com/learn/webinars/performance-series/): The Performance Series is a quarterly, topical series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. - [How CMOs can align with the business to drive success](https://emarsystest.com/learn/webinars/how-cmos-can-align-with-the-business-to-drive-success/): In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the major sources of pressure faced by marketing leaders. - [How Lorna Jane Builds the Full Omnichannel Customer Journey](https://emarsystest.com/learn/webinars/how-lorna-jane-builds-the-full-omnichannel-customer-journey/): Learn more about the Lorna Jane Welcome Journey and how Post Purchase Journeys are differentiated. - [Pixlee TurnTo - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers](https://emarsystest.com/learn/webinars/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/): Pixlee TurnTo Webinar - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers - [Inspiration Explorer Station 1: Successful Omnichannel Marketing Ideas to Ignite Your Fire](https://emarsystest.com/learn/webinars/inspiration-explorer-station-1-successful-omnichannel-marketing-ideas-to-ignite-your-fire/): Hear how brand marketers create and deliver 1:1 omnichannel experiences that drive customer engagement and increase revenue. - [Meet The Boss: Power to the retail marketer](https://emarsystest.com/learn/webinars/meet-the-boss-power-to-the-retail-marketer/): SAP Emarsys and a select group of your retail peers, share the results of our latest SAP Emarsys report; exploring how to truly give power to the marketer, examining the latest trends and sharing industry best practice. - [Performance-Reihe – Staffel 2,  Folge 2: So setzen Sie Ihre Website als strategischen Touchpoint für Transaktionen und Opt-ins ein](https://emarsystest.com/de/learn/webinars/performance-reihe-2-folge-2-emea-de/): Erfahren Sie von unseren Tech-Adoption-Expert*innen, wie Sie über den Web Channel Kund*innen an jedem Punkt des Lifecycles gewinnen können. - [Performance Series, Season 2, Episode 2 (APAC): Using Your Website as a Strategic Transactional & Opt-in Touchpoint](https://emarsystest.com/learn/webinars/performance-series-s2-ep2-apac-web-channel/): Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle. - [Performance Series, Season 2, Episode 2 (AMER): Using Your Website as a Strategic Transactional & Opt-in Touchpoint ](https://emarsystest.com/learn/webinars/performance-series-s2-ep2-amer-web-channel/): Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle. - [Performance-Reihe – Staffel 2, Folge 1: Grundlagen für das kanalübergreifende Marketing](https://emarsystest.com/de/learn/webinars/performance-reihe-2-folge-1-dach-grundlagen-fuer-das-kanaluebergreifende-marketing/): Unsere Expert*innen für technische Umsetzung erklären Ihnen, wie Sie eine solide Grundlage für eine erstklassige kanalübergreifende Lösung schaffen - [Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/learn/webinars/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/): Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence - [Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/learn/webinars/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/): Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence - [Covetrus Helps Vets and Pet Owners with Personal, Predictive Marketing](https://emarsystest.com/learn/webinars/covetrus-helps-vets-and-pet-owners-with-personal-predictive-marketing/): Join Greg Holmes, Covetrus Marketing Operations Manager, for an inside look at how the prescription management company targets direct-to-consumers based on in-office visits to the vet. - [How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year](https://emarsystest.com/learn/webinars/how-harnessing-customer-loyalty-helped-booktopia-scale-to-200m-year/): How did Australia’s leading online book retailer scale to $200m/year during a global pandemic, drive repeat business revenue - and even find the strength to go Public?   - [Supercharging Contextual Commerce with Customer Loyalty Programmes](https://emarsystest.com/learn/webinars/supercharging-contextual-commerce-with-customer-loyalty-programmes/): CUE Clothing’s Chief Innovation Officer Shane Lenton talks about how their loyalty programme encouraged a return to in-store traffic and interactions as pandemic restrictions lifted. - [How Personalization and the Right Marketing Tech Stack is Reviving JOY](https://emarsystest.com/learn/webinars/how-personalization-and-the-right-marketing-tech-stack-is-reviving-joy/): Sofia shares JOY Shop’s bold vision for the future of the company and the role SAP Emarsys and SAP Upscale Commerce will play in making that dream real. - [From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey](https://emarsystest.com/learn/webinars/from-traditional-retailer-to-omnichannel-trail-blazer-home-depots-digital-commerce-journey/): Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot, as he shares their ‘three-legged stool’ strategy for creating a personalized experience. - [Customer Retention Through the Pandemic and Beyond with Nourished Life](https://emarsystest.com/learn/webinars/customer-retention-through-the-pandemic-and-beyond-with-nourished-life/): Sebastian Kuemmel, CRM & Marketing Automation Manager at Nourished Life discusses strategies for customer retention, trust and loyalty - [Hobbii’s ‘Less is More’ Plan for Increasing Customer Lifetime Value](https://emarsystest.com/learn/webinars/hobbiis-less-is-more-plan-for-increasing-customer-lifetime-value/): Join Marianne Colding Oxholm, Head of CRM & Retail Marketing at Hobbii, to discover their ambitious personalisation plans for the next 12 months. - [Performance Series Episode #3: How to Win Back Customers (The Right Way)](https://emarsystest.com/learn/webinars/performance-series-episode-3-how-to-win-back-customers-the-right-way/): Join our tech adoption experts to discover how to re-engage defective or lapsing audience segments most effectively. - [Unpredictions 2022: Ihre Strategien für wirklich relevante Kundeninteraktionen](https://emarsystest.com/de/learn/webinars/unpredictions-2022-ihre-strategien-fur-wirklich-relevante-kundeninteraktionen/): Erfahren Sie von Bernd Oltmann, Director Sales D/CH, welche Prioritäten Ihr Marketingteam jetzt wieder handlungsfähig machen. - [How Klarna Turn SAP Emarsys Email Into The New Shopping Basket](https://emarsystest.com/learn/webinars/how-klarna-turn-emarsys-email-into-the-new-shopping-basket/): Join Klarna’s Rob Beattie and SAP Emarsys' Kris Dimitroff as they showcase innovative opportunities to reduce friction from the digital buying journey and accelerate marketing-driven purchases. - [How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing](https://emarsystest.com/learn/webinars/how-char-broil-lights-a-fire-under-the-competition-with-lifecycle-marketing/): How Charbroil achieved 289% list growth for Oklahoma Joe by using pop-ups, inline forms and sweepstakes. - [Mastering Personalization: Real Strategies for Enhancing CX and Driving Loyalty](https://emarsystest.com/learn/webinars/mastering-personalization-real-strategies-for-enhancing-cx-and-driving-loyalty/): Anyone can apply a little marketing personalization, but it takes more to become a true master! Leading marketers use sophisticated tools and strategies to engage customers in ways that build lasting relationships. - [Performance Series Episode #2: How to Keep a Post-Purchase Series Engaging](https://emarsystest.com/learn/webinars/performance-series-post-purchase/): Determine whether your post-purchase series adds value and see when it’s relevant (or not) for same-day first-time buyers to receive a welcome series. - [UnPredictions 7 Commerce Marketing Priorities Powering 2022](https://emarsystest.com/learn/webinars/unpredictions-7-commerce-marketing-priorities-powering-2022/): Predictions? Who needs more information about trends? Say goodbye to theory and hello to actionable priorities that drive the brand experiences your shopper’s desire. - [How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020](https://emarsystest.com/learn/webinars/how-bulks-dtc-approach-delivered-a-knock-out-blow-to-the-challenges-of-2020/): Bulk was able to win back defecting customers by doubling down on customer experience and using 1st party data to amplify their DTC efforts. - [How Strandbags Build a Tech Stack to Capture and Capitalize on First Party Data](https://emarsystest.com/learn/webinars/how-strandbags-build-a-tech-stack-to-capture-and-capitalize-on-first-party-data/): The way you use 1st party data to drive personalization and foster loyalty is how you create tangible ROI. - [AO.com Data-Driven Art of Building Sophisticated Customer Journeys](https://emarsystest.com/learn/webinars/ao-com-data-driven-art-of-building-sophisticated-customer-journey/): This session with AO’s Email Marketing Manager, Liam Lloyd, will help you get your head around what best-in-class looks like. - [How Innovasport Drove 350K New Loyalty Members in Under 8 Weeks](https://emarsystest.com/learn/webinars/how-innovasport-drove-350k-new-loyalty-members-in-under-8-weeks/): Innovasport, the leading sporting goods retailer in Mexico, implemented a loyalty program to personally connect with customers. - [Retail Resilience: A Fireside Chat With SAP Emarsys and Samsonite](https://emarsystest.com/learn/webinars/retail-resilience-a-fireside-chat-with-emarsys-and-samsonite/): Tune into a fireside chat with SAP Emarsys’ CMO, Sara Richter as she shares stories of retail resilience from our very own retail customers. - [Performance Series #1: How to Drive First Purchase with Welcome Series & Lead Re-Engagement](https://emarsystest.com/learn/webinars/performance-series-episode1-drive-first-purchase-welcome-series-lead-reengagement/): Join our tech adoption experts for a high-level overview of how retailers are getting to know new email subscribers and turning them into first-time buyers. - [How flaconi uses direct mail to optimize their customer first strategy](https://emarsystest.com/learn/webinars/flaconi-direct-mail/): As a leader in beauty e-commerce, flaconi understands the power of customer centricity. - [How Reformation Creates A Personalised And Seamless Experience In-Store And Online](https://emarsystest.com/learn/webinars/how-reformation-creates-a-personalised-and-seamless-experience-in-store-and-online/): Join Jessica Ozella, Reformation's VP of Ecommerce, to uncover what it takes to create a truly personalised experience. - [Sunday Times x SAP Emarsys: Transforming ‘analysis paralysis’ with personalisation](https://emarsystest.com/learn/webinars/sunday-times-x-emarsys-transforming-analysis-paralysis-with-personalisation/): Join SAP Emarsys and The Sunday Times Raconteur for a roundtable featuring company leaders to discuss data and personalisation. - [The Evolution of the ESP: What's Next For 2022](https://emarsystest.com/learn/webinars/the-evolution-of-the-esp/): Join Christopher Marriott, President and Founder, Email Connect LLC for an informative webinar that looks at what’s next in the evolution of the ESP. - [How Babbel Creates Personalized Experiences for 10m+ Subscribers](https://emarsystest.com/learn/webinars/how-babbel-creates-personalized-experiences-for-10m-subscribers/): Join Babbel's Nina Pollex, with 8 years of CRM experience, to discover how Babbel creates personalised experiences for over 10 million subscribers. - [Kundenzentrierte Treueprogramme: 2 Brands geben ihre Tipps](https://emarsystest.com/de/learn/webinars/kundenzentrierte-treueprogramme-2-brands-geben-ihre-tipps/): Auf welche Herausforderung man bei der Implementierung eines Treueprogramms vorbereitet sein sollte - [Machen Sie mit Web Push auf sich aufmerksam](https://emarsystest.com/de/learn/webinars/machen-sie-mit-web-push-auf-sich-aufmerksam/): Optimieren Sie Ihre Versandbenachrichtigungen, Back-in-Stock-Messages, Flash Sales und mehr - [Survival of the Quickest - How Photobook Wins Single's Day By Accelerating Time To Value](https://emarsystest.com/learn/webinars/survival-of-the-quickest-photobook/): In this engaging keynote address SAP Emarsys and Photobook Worldwide will share how brands can capitalize on Singles Day across channels. - [How Sony Defends Their Premium Brand Positioning In The Ecommerce Market](https://emarsystest.com/learn/webinars/sony-defends-premium-brand-in-ecommerce/): Join Yaroslav Andreev to discover how Sony defends their premium brand position in the ecommerce market. - [Pulling Back the Privacy Curtain: A conversation on how to navigate Apple's privacy update](https://emarsystest.com/learn/webinars/pulling-back-apples-privacy-curtain/): Join our Technical Client Success team on December 7 at 11:00 am EST | 4:00 pm BST to hear how marketers can see more accurate data about email opens. - [Pizza Hut's Digital Journey: Slice Through The Noise With Customer Relevancy](https://emarsystest.com/learn/webinars/pizza-huts-digital-journey/): Join Pizza Hut’s Catriona Woodward, with 15 years of digital marketing experience, to discover how Pizza Hut cuts through the noise with customer relevancy. - [Riding the Wave of Digital Change – How to Effectively Resource and Scale Digital Marketing](https://emarsystest.com/learn/webinars/riding-the-wave-of-digital-change-how-to-effectively-resource-and-scale-digital-marketing/): Join SAP Emarsys, SAI Digital and the retail brand Jim Thompson, to dive into how brands can effectively leverage best practice to ensure they are always levelling up their digital marketing. - [Unpacking Omnichannel: Creating Unified Customer Experiences](https://emarsystest.com/learn/webinars/unpacking-omnichannel-creating-unified-customer-experiences/): In this panel we join together three marketing & ecommerce thought leaders to demystify how brands can meet rising customer expectations.  - [Use Web Push To Break Through the Clutter](https://emarsystest.com/learn/webinars/use-web-push-to-break-through-the-clutter/): Join Courtney Shaffer Lovold, Head of Revenue, and Nick Odom, Technical Adoption Specialist for an informative 20-minute discussion of how to use web push notifications to get around inbox clutter. - [5 wirksame Taktiken, mit denen Sie am Black Friday mehr Kunden gewinnen und bessere Ergebnisse erzielen können](https://emarsystest.com/de/learn/webinars/5-wirksame-taktiken-mit-denen-sie-am-black-friday/): Lernen Sie branchenführende Taktiken kennen, die garantiert zu guten Geschäftsergebnissen am Black Friday führen werden. Erhalten Sie außerdem weitere Tipps und Tricks von SAP Emarsys-Experten. - [Knowing Your Customers & Giving Them What They Want](https://emarsystest.com/learn/webinars/knowing-your-customers-giving-them-what-they-want/): In this panel discussion we dive into the value of personalization, and the application of new technology to keep pace with the ever-growing demand for richer customer interactions delivered across multiple channels. - [The New Reality of Retail](https://emarsystest.com/learn/webinars/the-new-reality-of-retail/): In this panel discussion led by Sucharita Kodali, Forrester’s VP, Principle Analyst, leading industry experts from Hanna Andersson and Gaia Inc will unpack 2021 retail data trends - [5 Powerful Tactics to Win More Customers and Deliver Results on Black Friday](https://emarsystest.com/learn/webinars/5-powerful-tactics-to-win-more-customers-on-black-friday/): Learn industry-leading tactics proven to deliver business results during Black Friday, as well as tips & tricks from SAP Emarsys experts. - [From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey](https://emarsystest.com/learn/webinars/home-depot-digital-commerce-journey/): Join Carlos Roberto López, Marketing and eCommerce Director at The Home Depot Mexico, as he shares how to do digital transformation the right way. - [The Post Pandemic Reality of Retail: Forrester’s Analysis of Trends Shaping the Industry](https://emarsystest.com/learn/webinars/the-post-pandemic-reality-of-retail/): In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens. Watch it now! - [SAP Emarsys Presents: US Retail Insights](https://emarsystest.com/learn/webinars/emarsys-presents-retail-insights-landing-page/): SAP Emarsys Presents: Retail Insights Landing Page - [SAP Emarsys Digital Festival, Retail Revival 2021 On Demand](https://emarsystest.com/learn/webinars/retail-revival-2021-on-demand/): Experience SAP Emarsys Digital Festival 2021, on demand. Get leading peer and analyst insights from global brands, such as PUMA, Forrester and more - [Retail Talks Shorts DE: 2-minütige Marketing-Erfolgsgeschichten von regionalen Marken](https://emarsystest.com/de/learn/webinars/retail-talks-shorts-de/): 2-minütige Clips im Pocketformat von Vordenkern und Machern der deutschen Marken, die Sie kennen und lieben - [adidas Runtastic: Converting Mobile Users to Active, Loyal Customers with Satisfying In-App Experiences](https://emarsystest.com/learn/webinars/adidas-runtastic-converting-mobile-users-to-loyal-customers/): Discover how adidas Runtastic delivers highly relevant, satisfying app experiences that bring users back again and again - [unPredictions Power Hour: Ecommerce Marketing Priorities](https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-ecommerce-marketing-priorities/): This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. Register now! - [unPredictions Power Hour: Retail Marketing Priorities](https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-retail-marketing-priorities/): Are Your Retail Priorities on Point? This supercharged hour long session brings together senior eCommerce and Marketing leaders for some... - [Retail Talks Shorts UK: 2 Minute Marketing Stories From Local Brands](https://emarsystest.com/learn/webinars/retail-talks-shorts-uk/): Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United Kingdom - [Retail Talks Shorts US: 2 Minute Marketing Stories From Local Brands](https://emarsystest.com/learn/webinars/retail-talks-shorts-us/): Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United States - [Digital-First Retail: How Instant Brands Creates Engaging, Multi-Brand Online Experiences That Drive Results](https://emarsystest.com/learn/webinars/digital-first-retail-how-instant-brands-creates-engaging-multi-brand-online-experiences-that-drive-results/): Learn how Instant Brands uses highly engaging website experiences and digital promotions to satisfy customers and drive business results. - [Hashtag You (Ava & May and Faynt): Growth Through Personalized Experiences](https://emarsystest.com/learn/webinars/hashtag-you-ava-may-and-faynt-growth-through-personalized-experiences/): See how you can grow your brand’s revenue and increase loyalty through highly personalized experiences. - [How To Gain Repeat Customers With First-Party Data & Personalization](https://emarsystest.com/learn/webinars/how-to-gain-repeat-customers-with-first-party-data-personalization/): Join us for this retail expert roundtable where we’ll discuss how to get your customers to return and buy from you, time and time again - [unPredictions 2021: Embracing Earned Data Strategy, Permission-Marketing & Omnichannel Loyalty](https://emarsystest.com/learn/webinars/unpredictions-2021-embracing-earned-data-strategy-permission-marketing-omnichannel-loyalty/): Join Alex Timlin, SVP Retail at SAP Emarsys, as he takes you through the must-act-ons for 2021, with brand examples such as PUMA and Frasers Group: - [Retail Talks Shorts Australia: 2 Minute Marketing Stories From Local Brands](https://emarsystest.com/learn/webinars/retail-talks-shorts-au/): Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in Australia - [PUMA Europe: Achieving 5X Revenue Growth Within 6 Months by Delivering Relevant Personalization](https://emarsystest.com/learn/webinars/how-puma-europe-achieved-5x-revenue-growth-within-6-months-delivering-relevant-personalization/): Learn how PUMA Europe uses relevant, contextual personalization to increase growth and revenue, and deliver business results. - [PUMA Europe: 5x höheres Umsatzwachstum innerhalb von 6 Monaten durch die Bereitstellung relevanter Personalisierung](https://emarsystest.com/learn/webinars/how-puma-europe-achieved-5x-revenue-growth-within-6-months-delivering-relevant-personalization/): Erfahren Sie, wie PUMA Europe relevante, kontextbezogene Personalisierung einsetzt, um Wachstum und Umsatz zu steigern und bessere Geschäftsergebnisse zu erzielen. - [Babbel: Growth Through Unique, Personalized Experiences](https://emarsystest.com/learn/webinars/babbel-growth-through-unique-personalized-experiences/): Find out how Babbel was able to grow their mobile app subscribers, increase engagement, and create personalized experiences for app users. - [Watch It Now: SAP Emarsys 3-Minute Mobile Solution Demo](https://emarsystest.com/learn/webinars/emarsys-3-minute-mobile-app-personalization-demo/): Understand what accelerating business results really means to both your business and your marketing department with this 3-minute video tour of the SAP Emarsys Mobile Solution. - [Der Handel in 2021: Vom klassischen Retailer zum E-Commerce Superstar](https://emarsystest.com/de/learn/webinars/der-handel-in-2021-vom-klassischen-retailer-zum-e-commerce-superstar/): Philip Nowak, Regional General Manager bei SAP Emarsys und Klaus Blaschek vom Business Intelligence Beratungsunternehmen b. telligent zeigen, warum nahtlose... - [Extreme Digital: Driving Revenue and Growth Through Omnichannel Transformation](https://emarsystest.com/learn/webinars/extreme-digital-driving-revenue-and-growth-through-omnichannel-transformation/): Learn how Extreme Digital unified their online and offline experiences to increase Average Order Value with SAP Emarsys - [On demand Webinar – Retail im Survival-Modus - Omnichannel als Rettungsring?](https://emarsystest.com/de/learn/webinars/retail-im-survival-modus/): Warum eine erfolgreiche Omnichannel Strategie Ihren Umsatz auch in unsicheren Zeiten stärkt. - [Facebook’s attribution model changes: How it will affect your business and how to measure the impact.](https://emarsystest.com/learn/webinars/facebooks-attribution-model-changes-how-it-will-affect-your-business-and-how-to-measure-the-impact/): Facebook’s attribution model changes: How it will affect your business and how to measure the impact. - [Bingewatch TV: Focus On First Party](https://emarsystest.com/learn/webinars/bingewatch-tv-focus-on-first-party/): A Bingewatch TV deep-dive into marketing data, to help you orientate yourself concerning data privacy, regulations, collection and usage of first-party data to drive revenue. - [Les Défis du Marketeur: N°1 Engager avec ses clients à chaque étape du cycle de vie pour un meilleur ROI](https://emarsystest.com/fr/learn/webinars/les-defis-du-marketeur-n1-engager-avec-ses-clients-a-chaque-etape-du-cycle-de-vie-pour-un-meilleur-roi/): Webinar On-Demand Durée: 45 minutes (dont 15 minutes de Questions/Réponses) Intervenants: Serge Martins, Co-fondateur de Studios Mercurya et Anaïs Lao, Responsable CRM chez Studios Mercurya  En cette... - [CUE Clothing: Achieving omnichannel success by using a customer-centric approach](https://emarsystest.com/learn/webinars/cue-clothing-achieving-omnichannel-success-by-using-a-customer-centric-approach/): Learn from CUE Clothing's Shane Lenton about how the fashion retailer achieved omnichannel success by leveraging data to adapt to shifts in behavior. - [Moving to E-Commerce: Strategy and Tactics](https://emarsystest.com/learn/webinars/moving-to-e-commerce-strategy-and-tactics-webinar/): Leaders from SAP Emarsys and SmartOSC share insights on e-commerce strategies and provide you with tactics you need to be successful in your digital transformation. - [Die neue Cookie-Entscheidung steht an: Was sich ändert und wie Sie jetzt reagieren müssen](https://emarsystest.com/de/learn/webinars/die-neue-cookie-entscheidung-steht-an/): Erfahren Sie, was das BGH-Urteil zur Cookie-Richtlinie für Ihr Unternehmen bedeutet - [Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies](https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/): Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - [Last Call: It’s Time to Migrate to Magento 2](https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/): What’s Inside This is NOT a webinar you’ll want to miss if your company is still on Magento 1. Here’s... - [8 Weeks of Learning on Digital Consumer Behavior and Intent](https://emarsystest.com/?post_type=webinars&p=48561): The rapid shift to online commerce, and the continual fluctuation in demand for products connected to country-wide lockdown and incremental... - [Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies](https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/): Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - [Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies](https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/): Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - [Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies](https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/): Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - [Last Call: It’s Time to Migrate to Magento 2](https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/): What’s Inside This is NOT a webinar you’ll want to miss if your company is still on Magento 1. Here’s... - [Covid-19: Globale Vergleichswerte und lokale Best Practices im E-Commerce](https://emarsystest.com/de/learn/webinars/covid-19-globale-vergleichswerte-und-lokale-best-practices-im-e-commerce/): Erfahren Sie, was Händler tun müssen, um auf die Auswirkungen von Covid-19 auf den Ecommerce zu reagieren. - [On-Demand Webinar: Bridge the gap between online and offline: Lessons learned 3 months with COVID-19](https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/): These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more. - [Last Call: It’s Time to Migrate to Magento 2](https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/): In this webinar, learn how the SAP Emarsys customer engagement platform and Magento 2 can grow your customer base regardless of channel. - [On-Demand Webinar: Bridge the gap between online and offline: Lessons learned 3 months with COVID-19](https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/): These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more. - [Retail and e-commerce lessons learned during these 3 months of COVID-19 [webinar]](https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/): These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more. - [Staying Relevant in the “New Normal”​](https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/): Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases. - [Staying Relevant in the “New Normal”​](https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/): Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases. - [Practical Tips for Keeping Welcome Programs and Abandoned Browse/Cart Relevant [webinar]](https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/): Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases. - [Rewriting Retail: The Role of E-Commerce in Your Retail Recovery](https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/): Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world. - [Rewriting Retail: The Role of E-Commerce in Your Retail Recovery](https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/): Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world. - [Rewriting Retail: The Role of E-Commerce in Your Retail Recovery](https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/): Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world. - [On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST](https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/): This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way. - [On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST](https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/): This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way. - [On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST](https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/): This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way. - [On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2)](https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/): Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - [On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2)](https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/): Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - [On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2)](https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/): Part 2 of this webinar finishes the coverage of tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - [On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 1 of 2)](https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-1/): Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - [On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 1 of 2)](https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-1/): Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - [On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends](https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/): Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data. - [On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends](https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/): Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data. - [On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends](https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/): Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data. - [On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST](https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/): Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - [On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST](https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/): Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - [On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST](https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/): Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - [On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST](https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/): Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - [CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes?](https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/): There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can... - [CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes?](https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/): There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can... - [CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes?](https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/): There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can... - [CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes?](https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/): Hear how leading brands use their first-party data to personalize a seamless and engaging experience for each customer. - [On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce](https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/): We all know that customers are digitally savvy. We know this because we’ve heard it so often... and because we’re... - [On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce](https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/): We all know that customers are digitally savvy. We know this because we’ve heard it so often... and because we’re... - [On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce](https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/): Customers want a seamless omnichannel shopping experience. In this webinar, learn from Elemis' CRM Manager Depinder Sidhu how to drive revenue with the ultimate CX. - [On-Demand Webinar: The Power of First Party Data](https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/): How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. - [On-Demand Webinar: The Power of First Party Data](https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/): How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. - [On-Demand Webinar: The Power of First Party Data](https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/): How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. - [On-Demand Webinar: Creating Intimacy at Scale](https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/): The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard,... - [On-Demand Webinar: Creating Intimacy at Scale](https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/): The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard,... - [On-Demand Webinar: Creating Intimacy at Scale](https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/): The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard,... - [On-Demand Webinar: Mobile Moments to Drive Customer Actions](https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/): Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create... - [On-Demand Webinar: Mobile Moments to Drive Customer Actions](https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/): Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create... - [On-Demand Webinar: Mobile Moments to Drive Customer Actions](https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/): Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create... --- ## Podcasts --- ## Capabilities - [Kanalübergreifende Ausführung](https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/): Kund*innen per E-Mail, im Web, mobil oder über Anzeigen erreichen - [整合的数据层](https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/): 整合、丰富并激活销售数据、产品数据和客户数据 - [Capa de Datos Integrados](https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/): Consolide, enriquezca y active los datos de ventas, de productos y de clientes. - [Integrated Data Layer](https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/): Vertriebs-, Produkt- und Kund*innendaten konsolidieren, optimieren und aktivieren - [Couche de données intégrée](https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/): Consolidez, enrichissez et activez les données de vente, produits et clients - [Integrated Data Layer](https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/): Consolidate, enrich and activate sales, product and customer data - [个性化引擎](https://emarsystest.com/learn/blog/capabilities/personalization-engine/): 利用数据和AI，智能打造个性化客户互动体验 - [Motor de personalización](https://emarsystest.com/learn/blog/capabilities/personalization-engine/): Fidelice a sus clientes con personalización inteligente usando datos e IA. - [Personalization Engine](https://emarsystest.com/learn/blog/capabilities/personalization-engine/): Kund*innen mit intelligenter, daten- und AI-gestützter Personalisierung erreichen - [Moteur de personnalisation](https://emarsystest.com/learn/blog/capabilities/personalization-engine/): Engagez vos clients avec une personnalisation intelligente, utilisant les données et l'IA - [Personalization Engine](https://emarsystest.com/learn/blog/capabilities/personalization-engine/): Engage your customers with intelligent personalization, using data and AI - [营销自动化](https://emarsystest.com/learn/blog/capabilities/marketing-automation/): 快速敏捷地跨渠道开展集成式营销活动 - [Automatización del marketing](https://emarsystest.com/learn/blog/capabilities/marketing-automation/): Lance campañas integradas en todos los canales con rapidez y agilidad. - [Marketing Automation](https://emarsystest.com/learn/blog/capabilities/marketing-automation/): Integrierte kanalübergreifende Kampagnen schnell und flexibel umsetzen - [Automatisation marketing](https://emarsystest.com/learn/blog/capabilities/marketing-automation/): Lancez des campagnes intégrées sur tous les canaux de manière rapide et agile - [Marketing Automation](https://emarsystest.com/learn/blog/capabilities/marketing-automation/): Launch integrated campaigns across channels with speed and agility - [跨渠道执行](https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/): 通过电子邮件、Web、移动端和广告等方式触达客户 - [Ejecución a través de todos los canales](https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/): Llegue a los clientes a través del email, la web, el móvil, los anuncios y mucho más. - [Exécution multicanale](https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/): Communiquez avec vos clients via les canaux email, Web, Mobile, publicitaires, etc. - [Cross-Channel Execution](https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/): Reach customers across email, web, mobile, ads, and more - [客户生命周期管理](https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/): 在整个生命周期阶段加速实现业务成果并提高客户忠诚度 - [Gestión del Ciclo de Vida del Cliente](https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/): Acelere los resultados empresariales a lo largo del ciclo de vida e impulse la lealtad. - [Gestion du cycle de vie client](https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/): Accélérez les résultats business tout au long du cycle de vie et fidélisez vos clients - [Customer Lifecycle Management](https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/): Geschäftsergebnisse an allen Stellen des Lifecycles beschleunigen und Treue fördern - [Customer Lifecycle Management](https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/): Accelerate business outcomes across the lifecycle and drive loyalty - [智能和分析](https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/): 借助AI和数据驱动的洞察快速制定明智的决策 - [Inteligencia y Análisis](https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/): Tome decisiones rápidas e inteligentes con información activada por IA y datos. - [Intelligence und Analytics](https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/): Smarte, schnelle Entscheidungen mit AI- und datengestützten Insights treffen - [Intelligence et analyse](https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/): Prenez des décisions rapides et judicieuses grâce à l'intelligence artificielle et aux données - [Intelligence & Analytics](https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/): Make smart, quick decisions with AI and data-driven insights - [战略和策略](https://emarsystest.com/learn/blog/capabilities/strategies-tactics/): 部署预构建、可定制的多渠道营销活动 - [Estrategias y tácticas](https://emarsystest.com/learn/blog/capabilities/strategies-tactics/): Despliegue campañas multicanal preconfiguradas y personalizables. - [Strategien und Taktiken](https://emarsystest.com/learn/blog/capabilities/strategies-tactics/): Vorgefertigte, anpassbare, Multi-Channel-Kampagnen einsetzen - [Stratégies et tactiques](https://emarsystest.com/learn/blog/capabilities/strategies-tactics/): Déployez des campagnes multicanales préconçues personnalisables - [Strategies & Tactics](https://emarsystest.com/learn/blog/capabilities/strategies-tactics/): Deploy pre-built, customizable multi-channel campaigns - [全渠道整合](https://emarsystest.com/learn/blog/capabilities/partners-integrations/): 借助集成式解决方案跨接触点增强个性化体验 - [Integraciones omnicanal](https://emarsystest.com/learn/blog/capabilities/partners-integrations/): Optimice la personalización en todos los puntos de contacto con soluciones integradas. - [Kanalübergreifende Integrationen](https://emarsystest.com/learn/blog/capabilities/partners-integrations/): Mit integrierten Lösungen die Personalisierung an jedem Touchpoint verbessern - [Intégrations omnicanales](https://emarsystest.com/learn/blog/capabilities/partners-integrations/): Améliorez la personnalisation à chaque point de contact grâce à des solutions intégrées - [Omnichannel Integrations](https://emarsystest.com/learn/blog/capabilities/partners-integrations/): Enhance personalization across every touchpoint with integrated solutions --- ## Resources Tools --- ## Success Stories - [Ferraras süße Success Story: Customer Engagement durch direkte Kund*innenbeziehungen](https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/): Lesen Sie, wie Ferrara mit der SAP Customer Experience-Technologie riesige Datenmengen durchforstete, um kleinere und genauere Gruppen von Süßigkeitenfans zu identifizieren, statt große generische Marketingkampagnen zu starten. - [Cómo Krispy Kreme utilizó una estrategia omnicanal para mejorar la experiencia del cliente](https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/): Krispy Kreme emplea personalización, segmentación y una estrategia de correo electrónico inteligente en sus iniciativas de marketing, lo que aumenta la interacción durante las temporadas altas. Vea cómo. - [Wie Krispy Kreme mit Omnichannel-Strategien das Kund*innenerlebnis versüßt](https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/): Krispy Kreme setzte bei seinen Marketingmaßnahmen auf Personalisierung, Segmentierung und eine ausgeklügelte E-Mail-Strategie und sorgte so für mehr Interaktionen während saisonaler Spitzenzeiten. Hier erfahren Sie, wie das gelang. - [Krispy Kreme : des stratégies omnicanales pour adoucir l’expérience client](https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/): Dans le cadre de ses efforts marketing, Krispy Kreme mise sur la personnalisation, la segmentation et une stratégie email ingénieuse pour maximiser l’engagement lors des périodes de pointe. Découvrez comment. - [How Krispy Kreme Used Omnichannel Strategies to Sweeten the Customer Experience](https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/): Krispy Kreme brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons with SAP Emarsys. Find out how. - [Cómo Village Roadshow causó furor con el marketing basado en datos](https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/): Descubra cómo Village Roadshow aprovechó SAP Emarsys para mejorar las experiencias de los huéspedes, aumentar la fidelidad e impulsar mayores conversiones a través de estrategias de marketing personalizadas e basadas en datos. - [Village Roadshow fait des vagues grâce au marketing axé sur les données](https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/): Découvrez comment Village Roadshow a exploité SAP Emarsys pour améliorer les expériences clients, renforcer la fidélité et augmenter les conversions grâce à des stratégies marketing personnalisées et axé sur les données. - [Wie Village Roadshow mit datengestütztem Marketing für Furore sorgte](https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/): Entdecken Sie, wie Village Roadshow mit Hilfe der personalisierten und datengestützten Marketingstrategien von SAP Emarsys das Besucher*innen-Erlebnis verbessern, die Loyalität fördern, und höhere Konversionen erzielen konnte. - [How Gibson Drives Engagement by Rocking Omnichannel Customer Journeys](https://emarsystest.com/why-emarsys/success-stories/gibson-and-sap-emarsys-orchestrating-omnichannel-customer-journeys/): - [How Wella Company Delivers the ULTIMATE Data-driven Engagement Strategy](https://emarsystest.com/why-emarsys/success-stories/wella-company-and-sap-emarsys/): - [How Village Roadshow Created a Splash with Data-Driven Marketing](https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/): Discover how Village Roadshow leveraged SAP Emarsys to enhance guest experiences, boost loyalty, and drive higher conversions through personalized, data-driven marketing strategies. - [How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships](https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/): Discover how Ferrara is using new SAP Customer Experience technology to sift through mammoth amounts of data to accurately pinpoint specific sub-cultures of candy fans. - [Como a Ferrara adoçou o engajamento por meio dos relacionamentos diretos ](https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/): Descubra como a Ferrara usa a nova tecnologia SAP Customer Experience para filtrar grandes volumes de dados e identificar com precisão subculturas específicas de fãs das guloseimas. - [Cómo Ferrara endulzó la interacción a través de las relaciones directas](https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/): Descubra cómo Ferrara está utilizando la nueva tecnología de SAP Customer Experience para examinar cantidades de datos gigantescas e identificar con precisión subculturas específicas de fanáticos de los dulces. - [How Brisbane Airport Took Customer Engagement to New Heights](https://emarsystest.com/why-emarsys/success-stories/how-brisbane-airport-took-customer-engagement-to-new-heights/): Discover how Brisbane Airport leveraged SAP Emarsys's omnichannel customer engagement platform to integrate data, personalize customer experiences, boost bookings, and achieve exceptional business growth. - [Cómo los San Jose Sharks superaron el estándar de la industria con una tasa de renovación de abonos de temporada del 87 %](https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/): Descubra cómo San Jose Sharks centralizó los datos para lograr tasas de renovación de boletos por encima de los estándares de la industria. Lea la historia de éxito ahora. - [Como os San Jose Sharks superaram o padrão da indústria com uma taxa de renovação de ingressos de temporada de 87% ](https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/): Descubra como o San Jose Sharks centralizou os dados para obter taxas de renovação de ingressos acima dos padrões do setor. Leia o histórico de sucesso agora. - [How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate ](https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/): Discover how the San Jose Sharks centralized data to achieve ticket renewal rates above industry standards. Read the success story now. - [How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons](https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/): Home Depot Mexico brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons. Find out how. - [Como a Home Depot fideliza clientes e consegue melhores resultados durante os períodos de pico](https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/): A Home Depot México emprega personalização, segmentação e uma estratégia de e-mail inteligente em seus programas de marketing, aumentando o engajamento durante os períodos de pico. Descubra como. - [Cómo Home Depot fideliza a los clientes y produce más durante las temporadas altas](https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/): Home Depot México emplea personalización, segmentación y una estrategia de correo electrónico inteligente en su marketing, lo que aumenta la interacción durante las temporadas altas. Vea cómo lo hace. - [Wie John Frieda seine Produkteinführungen perfektionierte und eine 4-mal größere Reichweite erzielte](https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/): John Frieda ist eine Marke, die seit mehr als drei Jahrzehnten die Haarpflege revolutioniert. Durch die Zusammenarbeit mit SAP Emarsys und Blue Wheel wollte das Unternehmen seine Customer Engagement- und Produkteinführungsstrategie verbessern. Hier erfahren Sie, wie das gelang. - [Comment Versuni optimise l’expérience de commande de ses clients professionnels](https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/): Découvrez comment Versuni, leader mondial de l’électroménager, a unifié et rationalisé son approche de la gestion des interactions client grâce à SAP Emarsys. - [Cómo Versuni optimiza la experiencia de pedido de los clientes comerciales](https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/): Descubra cómo Versuni, líder global en la industria de electrodomésticos, unificó y optimizó su enfoque para gestionar las interacciones con los clientes al utilizar SAP Emarsys. - [Como a John Frieda aperfeiçoou a arte dos lançamentos de produtos, atingindo um alcance 4 vezes maior](https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/): Com mais de três décadas revolucionando o cuidado capilar, a marca John Frieda procurava transformar o engajamento do cliente e a estratégia de lançamento de produtos em parceria com a SAP Emarsys e a Blue Wheel. Descubra como isso foi possível. - [Cómo John Frieda perfeccionó el arte de los lanzamientos de productos con un alcance 4 veces mayor](https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/): Con más de tres décadas revolucionando el cuidado del cabello, la marca John Frieda buscaba transformar su estrategia de interacción con el cliente y lanzamiento de productos asociándose con SAP Emarsys y Blue Wheel. Descubre cómo esto se hizo realidad. - [John Frieda perfectionne l’art du lancement de produit, avec une portée 4 fois supérieure](https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/): Après plus de trente ans passés à révolutionner le soin capillaire, la marque John Frieda souhaitait transformer sa stratégie d’engagement client et de lancement de produit en s’associant à SAP Emarsys et Blue Wheel. Découvrez comment. - [How John Frieda perfected the art of product launches with 4X greater reach ](https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/): With over three decades of revolutionizing hair care, the John Frieda brand looked to transform their customer engagement and product launch strategy by partnering with SAP Emarsys and Blue Wheel. Find out how this was possible. - [Cómo Pour Moi experimentó un crecimiento del 16 % en clientes activos durante su primer mes con SAP Emarsys](https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/): Pour Moi, un minorista de lencería del Reino Unido, buscaba optimizar el uso de los emails y brindar a sus clientes VIP contenido más personalizado. Al emplear tácticas predefinidas y trabajar con un equipo reducido, Pour Moi mejoró notablemente la efectividad de sus campañas. Vea cómo. - [Comment Pour Moi a augmenté sa base de données de clients actifs de 16 % au cours du premier mois](https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/): Pour Moi, retailer de lingerie basé au Royaume-Uni, souhaitait mieux déployer ses emails et proposer à ses clients VIP du contenu plus personnalisé. Grâce à des tactiques préconçues et une équipe restreinte, Pour Moi a fortement amélioré l’efficacité de ses emails. Découvrez comment. - [Betclic : +80% de productivité grâce à une expérience utilisateur sans friction](https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/): Découvrez comment des expériences utilisateur fluides ont entraîné des gains de productivité. Voyez comment Betclic a tiré parti de SAP Emarsys pour engager ses clients. - [Cómo las experiencias de usuario sin fricciones de Betclic aumentaron la productividad en un 80 %](https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/): Descubra cómo las experiencias de usuario sin fricciones conducen al aumento de la productividad. Observe cómo Betclic colaboró con SAP Emarsys para interactuar con sus clientes. - [Wie Betclic mit reibungslosen Nutzer*innenerlebnissen eine 80%ige Produktivitätssteigerung erzielte](https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/): Erfahren Sie, wie reibungslose Nutzer*innenerlebnisse zu Produktivitätssteigerungen führen. Lesen Sie, wie Betclic mit SAP Emarsys zusammengearbeitet hat, um mehr Customer Engagement zu generieren. - [How Betclic's frictionless user experiences led to 80% gains in productivity](https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/): Learn how frictionless user experiences lead to gains in productivity. See how Betclic worked with SAP Emarsys to engage customers. - [How Pour Moi Grew Their Active Customer Database by 16% in the First Month](https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/): Pour Moi, a lingerie retailer based in the UK, was looking to better deploy emails and nurture their VIP customers with more personalized content. By using pre-built tactics while operating with a lean team, Pour Moi dramatically improved email effectiveness. Find out how. - [How Versuni Optimizes the Ordering Experience for Business Customers](https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/): See how Versuni, global leader in the domestic appliance industry, unified and streamlined their approach to managing customer interactions with SAP Emarsys. - [Aldo se lève du bon pied avec un système d’e-commerce unifié](https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/): Comment ALDO a connecté les données sur le comportement et les préférences des clients pour une vision plus holistique, permettant aux insights de l'IA d'améliorer les recommandations de produits et l'expérience des clients. - [Cómo Aldo se esmera para causar la mejor impresión con un sistema de comercio electrónico unificado](https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/): Cómo ALDO conectó los datos de comportamiento del cliente y sus preferencias para obtener una visión más holística, lo que permitió que la IA mejorara las recomendaciones de productos y la experiencia del cliente. - [Como a Aldo vem se destacando com um sistema unificado de e-commerce](https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/): Como a ALDO conectou o comportamento do cliente e os dados de preferência para obter uma visão mais holística, permitindo que os insights de IA melhorem as recomendações de produtos e a experiência do cliente. - [How Aldo puts its best foot forward with a unified e-commerce system](https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/): How ALDO connected customer behavior and preference data for a more holistic view, allowing for AI insights to improve product recommendations and customer experience. - [Wie Levi’s passende Partner zur Verbesserung seiner Wiederkaufsrate fand](https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/): Levi’s Brasil integrierte Personalisierung, Segmentierung und SAP Emarsys Tactics in seine Marketingmaßnahmen und konnte so Steigerungen bei Umsatz und Engagement verzeichnen. Hier erfahren Sie, wie das gelang. - [Levi’s trouve l’ensemble parfait pour maximiser le taux de réachat](https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/): Levi’s Brésil intègre désormais la personnalisation, la segmentation et les tactiques SAP Emarsys à ses efforts marketing, sans cesser d’accroître ses revenus et son niveau d’engagement. Découvrez comment. - [Cómo Levi’s encuentra la mejor opción para mejorar la tasa de recompra](https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/): Levi’s Brasil introdujo la personalización, la segmentación y las tácticas de SAP Emarsys en sus iniciativas de marketing, al tiempo que aumentaba los ingresos y la captación. Vea cómo lo hizo. - [Como a Levi’s encontrou a opção certa para aumentar sua taxa de recompra](https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/): A Levi’s Brasil incorporou personalização, segmentação e táticas da SAP Emarsys em seus esforços de marketing ao mesmo tempo que aumentou as receitas e o engajamento. Saiba como. - [Levi's以精准用户运营提高复购率](https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/): Levi's 巴西在营销工作中利用个性化和客户细分，在实施SAP Emarsys后的首六个月内收入增长超过32%。了解他们是如何做到的。 - [How Levi’s finds the right fit to improve repurchase rate](https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/): Levi’s Brazil brought personalization, segmentation, and SAP Emarsys Tactics to their marketing efforts, while increasing revenue and engagement. Find out how. - [Como a Petco transforma quem adora animais de estimação em clientes fiéis](https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/): Descubra como a City Beach usa a solução de fidelidade da SAP Emarsys para conectar a experiência de compra on-line à off-line, dimensionar a personalização e a retenção de clientes e aumentar o valor vitalício do cliente. - [Cómo Petco hace que los dueños de las mascotas vuelvan para todo lo que necesitan](https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/): Descubra cómo Petco agilizó los procesos de marketing, unificó los datos tanto en línea como en la tienda y mejoró la retención con SAP Emarsys. - [How Petco Keeps Pet Lovers Coming Back for All Their Pet-Care Needs](https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/): Find out how Petco streamlined marketing processes, unified data both online and in-store, and improved retention with SAP Emarsys. - [How DJI Captures Global Audience with Enhanced Customer Retention at Scale](https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/): Learn how DJI Innovations leveraged SAP Emarsys to achieve 180% revenue growth from active customers and increase average order value by 44% - [DJI captura una audiencia global con mayor retención de clientes a gran escala](https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/): Descubra cómo DJI Innovations aprovechó SAP Emarsys para lograr un crecimiento de los ingresos del 180% de los clientes activos y aumentar el valor medio de los pedidos en un 44%. - [DJI erobert eine globale Zielgruppe und sorgt für eine verbesserte Kund*innenbindung im großen Maßstab](https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/): Erfahren Sie mehr darüber, wie DJI mithilfe von SAP Emarsys ein Umsatzwachstum von 180 % unter aktiven Kund*innen und eine Steigerung des durchschnittlichen Bestellwerts von 44 % verzeichnen konnte. - [DJI capte l’audience mondiale en améliorant la rétention des clients à grande échelle](https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/): Découvrez comment DJI Innovations s'est appuyé sur SAP Emarsys pour augmenter de 180 % le CA provenant de ses clients actifs et voir croître la valeur moyenne des commandes de 44 %. - [SAP Emarsys助力DJI 大疆创新提升客户忠诚度，实现营收增长](https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/): 了解DJI大疆创新如何利用SAP Emarsys实现180%活跃客户收入增长，并把平均订单价值提高44% - [Connecting the Online-to-Offline Experience and Driving Long-Term Growth with Loyalty](https://emarsystest.com/why-emarsys/success-stories/connecting-the-online-to-offline-experience-and-driving-long-term-growth-with-loyalty/): The Business Founded in 1985, City Beach has established itself as Australia’s premier lifestyle fashion retailer. Today, the business has... - [Verstärker für Kund*innenbeziehungen: Wie Gibson mit Omnichannel das Engagement aufdreht](https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/): Gibson Brands ist eine weltweit führende, legendäre Musikinstrumentenmarke, die seit Generationen den Sound von Musiker*innen und Musikliebhaber*innen prägt. Vor der Zusammenarbeit mit SAP Emarsys stützte sich Gibson Brands auf Verkaufspartner, um Umsatzsteigerungen für das Unternehmen zu erzielen. Die Marke hat sich zum Ziel gesetzt, durch die Einrichtung neuer Einzelhandelskanäle und Engagement-Taktiken ihre D2C-Kapazitäten von Grund auf zu erweitern. Hier erfahren Sie, wie ihr das gelang. - [Amplifier les relations avec les clients : comment Gibson favorise l’engagement en jouant de l’omnicanal](https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/): Marque emblématique d’instruments de musique, Gibson Brands a façonné le son de plusieurs générations de musiciens. Avant de collaborer avec SAP Emarsys, la marque faisait appel à des vendeurs partenaires pour maximiser les revenus de son activité. Mais elle avait pour ambition de renforcer ses capacités D2C en mettant en place des canaux de retail et des tactiques d’engagement totalement nouveaux. Découvrez comment elle y est parvenue. - [Mejora de las relaciones con los clientes: cómo Gibson impulsa la captación mediante la omnicanalidad](https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/): Gibson Brands es una marca icónica de instrumentos musicales líder en todo el mundo que ha dado forma al sonido de la música durante generaciones. Antes de asociarse con SAP Emarsys, Gibson Brands dependía de vendedores asociados para generar ingresos para el negocio. La marca quería ampliar sus capacidades de venta directa (D2C) mediante la creación de canales minoristas y tácticas de captación desde cero. Vea cómo lo hizo. - [Ampliação do relacionamento com o cliente: como a Gibson promove o engajamento ao impulsionar o omnichannel](https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/): A Gibson Brands é uma marca icônica e líder mundial em instrumentos musicais que vem moldando o som da música há gerações. Antes de firmar parceria com a SAP Emarsys, a Gibson Brands contava com vendedores parceiros para gerar receita para o negócio. A marca queria expandir suas capacidades de D2C estabelecendo canais de varejo e táticas de engajamento desde o início. Saiba como. - [Amplifying Customer Relationships: How Gibson Drives Engagement by Rocking Omnichannel](https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/): Gibson Brands is a world leading, iconic musical instrument brand that has been shaping the sound of music for generations. Before partnering with SAP Emarsys, Gibson Brands relied on partner sellers to drive revenue for the business. The brand wanted to expand their D2C capabilities by setting up retail channels and engagement tactics from the ground up. Find out how. - [Kund*innenabwanderung durch den Einsatz von AI verhindern](https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/): Mit AI zu stärkerer 1:1-Personalisierung, verringerter Abwanderung und besseren Ergebnissen BrandAlley hatte ein Problem: Das Marketing-Team konnte im Customer Lifecycle... - [Comment le FC Bayern marque des points avec les expériences pour supporters](https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/): Le FC Bayern est porté par la loyauté et le soutien indéfectibles de ses millions de fans dans le monde entier. Afin de leur proposer des expériences inégalées, le FC Bayern a collaboré avec SAP Emarsys pour supprimer les silos de données et ainsi leur offrir l’engagement exceptionnel qu’ils méritent. Découvrez comment ici. - [Wie der FC Bayern mit Fan-Erlebnissen punktet](https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/): Der FC Bayern wird von Millionen von Fans auf der ganzen Welt getragen, die ihm unerschütterlich die Treue halten und ihn leidenschaftlich unterstützen. Um all diesen Menschen ein unvergleichliches Erlebnis bereitzustellen, hat sich der FC Bayern mit SAP Emarsys zusammengetan. Das Ziel: Datensilos beseitigen, um den Fans das herausragende Engagement zu bieten, das sie verdienen. Hier erfahren Sie, wie das funktioniert. - [How FC Bayern Is Scoring With Fan Experiences](https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/): FC Bayern is driven by the unwavering loyalty and support of their millions of global fans. To deliver them with unparalleled experiences, FC Bayern collaborated with SAP Emarsys, smashing data silos to provide the exceptional engagement they deserve. Find out how. - [<strong>Total Tools unifica los datos para impulsar experiencias omnicanal que aumentan la lealtad</strong>](https://emarsystest.com/why-emarsys/success-stories/total-tools-unifies-data-to-drive-omnichannel-experiences-that-boost-loyalty/): Con SAP Emarsys, Total Tools unió todos sus puntos de datos en una vista unificada del cliente, lo que les permitió acelerar su madurez de personalización 1 a 1. Gracias al centro de automatización de SAP Emarsys y a las tácticas prediseñadas, Total Tools pudo crear una experiencia de fidelidad más atractiva y mejorar sus capacidades omnicanal. - [Total Tools Unifies Data to Drive Omnichannel Experiences That Boost Loyalty](https://emarsystest.com/why-emarsys/success-stories/total-tools-unifies-data-to-drive-omnichannel-experiences-that-boost-loyalty/): The Business Total Tools is Australia's largest professional tool retailer, selling to customers of different trades. They are a franchise... - [Cómo Feel Good Contacts impulsa los ingresos con experiencias omnicanal](https://emarsystest.com/why-emarsys/success-stories/how-feel-good-contacts-drives-revenue-with-omnichannel-experiences/): Feel Good Contacts, el principal vendedor de lentes de contacto del RU, creó una estrategia para que sus clientes siguieran volviendo. Al integrar los datos de todos los canales, y mejorar la retención, Feel Good Contacts aumentó los ingresos. Vea cómo. - [How Feel Good Contacts Drives Revenue with Omnichannel Experiences](https://emarsystest.com/why-emarsys/success-stories/how-feel-good-contacts-drives-revenue-with-omnichannel-experiences/): Feel Good Contacts, UK’s premier contact lens seller, was looking to create a seamless experience that kept their customers coming back for all their eyewear needs. By integrating data across channels, building out customer journeys, and improving retention, Feel Good Contacts was able to increase revenue and customer satisfaction. Find out how. - [Cómo utiliza Happy Socks la personalización y la automatización para escalar a través de regiones y canales](https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/): El cliente Happy Socks es una empresa de moda que se dedica a crear y a ofrecer divertidos y coloridos... - [Comment Happy Socks exploite la personnalisation et l'automatisation pour se déployer dans toutes les régions et sur tous les canaux](https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/): L'entreprise Happy Socks est une entreprise de mode qui vend des chaussettes fantaisie colorées aux motifs amusants. Fondée en Suède... - [Happy Socks nutzt Personalisierung und Automatisierung, um überregional und kanalübergreifend zu skalieren](https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/): Das Unternehmen Happy Socks ist ein Modeunternehmen, das seinen Kund*innen mit lustigen und farbenfrohen Socken Freude bereiten möchte. Die 2008... - [How Happy Socks Uses Personalization and Automation to Scale Across Regions and Channels](https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/): The Business Happy Socks is a fashion company that’s all about bringing fun and colorful socks to their customers. Founded... - [Wie die adidas Running App Echtzeit-Trigger für personalisierte Inhalte einsetzt](https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/): Das Unternehmen Als Teil der adidas-Familie strebt die adidas Running App danach, das Leben der mehr als 165 Millionen Nutzer*innen... - [Die Power von kund*innenzentrierter Personalisierung: 25 % mehr Umsatz in fünf Wochen](https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/): Das Unternehmen Die Salling Group ist der größte Einzelhändler in Dänemark. Zum Unternehmen gehören Supermärkte, Geschäfte, Webshops, Kaffee-Bars, Restaurants und... - [Offrir des engagements client pertinents one-to-one pour accroître les revenus](https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/): L’entreprise Nike HK est l’un des plus importants grossistes de la marque la plus reconnaissable et influente au monde. Basé... - [5x plus de revenus et 50 % de croissance de la base de données six mois après l’intégration](https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/): L'entreprise PUMA EUROPE est l’un des leaders de la distribution de vêtements de sport présent dans de nombreux pays du... - [Comment Pizza Hut fidélise ses clients grâce à des parcours uniques basés sur les données](https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/): L'entreprise Pizza Hut est l'une des plus grandes chaînes internationales de restauration rapide en franchise spécialisée dans les pizzas. Ces... - [Augmentation de 15 % du chiffre d'affaires e-commerce dans les 6 mois suivant l'adoption](https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/): L'entreprise Love, Bonito est un acteur important pour la mode des femmes asiatiques et après avoir commencé par un blog,... - [Entrega de interacciones relevantes 1:1 con los clientes para incrementar los ingresos](https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/): El cliente Nike es una de las marcas más reconocidas e influyentes en todo el mundo. El negocio abarca el... - [Cómo Pizza Hut promueve la lealtad de los clientes a través de procesos de compra únicos basados en datos](https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/): El cliente Como una de las mayores cadenas de pizzas del mundo, Pizza Hut ha dedicado los últimos años a... - [Cinco veces más rentabilidad y aumento de la base de datos en 50 % después de 6 meses de adopción](https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/): El cliente PUMA es una de las mayores marcas de ropa deportiva del mundo, que opera en numerosos países y... - [Aumento de los ingresos en línea en un 15 % en los 6 meses después de la adopción](https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/): El cliente Love, Bonito comenzó como la tienda de un blog en línea y ha revolucionado la experiencia de compra... - [Steigerung des Online-Umsatzes um 15 % innerhalb der ersten 6 Monate nach Einführung](https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/): Das Unternehmen Love, Bonito begann als Shop eines Online-Blogs und hat das Online- und Offline-Einkaufserlebnis von Frauen nachhaltig verändert. Die... - [Cómo Beauty Pie conecta los datos para ofrecer experiencias de correo electrónico de siguiente nivel](https://emarsystest.com/?post_type=success_stories&p=117498): El negocio Beauty Pie, el exclusivo club de compradores de productos de belleza de lujo, ofrece a sus miembros la... - [Wie Beauty Pie das E-Mail-Erlebnis mithilfe von Daten optimiert](https://emarsystest.com/?post_type=success_stories&p=117498): Das Unternehmen Beauty Pie, der exklusive Shopping-Club für Luxuskosmetik, bietet seinen Mitgliedern die Möglichkeit, hochwertige Hautpflege und Düfte direkt vom... - [Comment Beauty Pie connecte les données pour offrir des expériences email de haut niveau](https://emarsystest.com/?post_type=success_stories&p=117498): L'entreprise Beauty Pie, le club exclusif d'acheteurs de produits de beauté de luxe, offre à ses membres la possibilité d'acheter des... - [Rundum personalisierte Customer Engagements für höhere Umsätze](https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/): Das Unternehmen Nike ist eine der bekanntesten und einflussreichsten Marken der Welt. Zu dem Unternehmen gehört außer dem digitalen Geschäft... - [5-mal mehr Umsatz und 50 % Datenbankwachstum innerhalb von 6 Monaten nach Einführung](https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/): Das Unternehmen Als eine der größten Sportbekleidungsmarken der Welt ist PUMA in zahlreichen Ländern und Sprachregionen vertreten. Die Marke hat... - [开展一对一的相关营销活动，加速收入增长](https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/): 了解 Nike 如何在 90 天范围内实现 AOV 28%增长 - [Wie Party Delights mit prädiktivem Cross-Channel-Marketing die Kund*innenbindung erhöhte](https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/): Das Unternehmen Party Delights verkauft online mehr als 20. 000 Produkte an eine multinationale Customer Base, darunter Luftballons, Kostüme und... - [Cómo Party Delights utilizó el marketing predictivo multicanal para aumentar la retención](https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/): El cliente Party Delights vende más de 20,000 productos en línea a una base de clientes multinacional, incluyendo globos, disfraces... - [Comment Party Delights a utilisé le marketing multicanal prédictif pour augmenter la rétention](https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/): L'entreprise Fondée en 2001, Party Delights est spécialisé en décoration créative, ballons, déguisements et plus encore pour une fête réussie.... - [How Party Delights used Predictive Cross-Channel Marketing to Increase Retention](https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/): The Business Party Delights sells more than 20,000 products online to a multinational customer base, including balloons, fancy dress, and... - [12 % de incremento en las ganancias por recomendaciones de productos](https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/): La actividad Marine Deals se lanzó en octubre de 2009 y ofrece equipo para la pesca y la actividad marítima... - [Hausse de 12 % des revenus issus des recommandations de produits](https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/): L’entreprise Créé en Octobre 2009, Marine Deals est le plus grand magasin en ligne de Nouvelle-Zélande spécialisé dans l’équipement de... - [12 % mehr Umsatz durch Produktempfehlungen](https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/): Das Unternehmen Marine Deals wurde im Oktober 2009 eröffnet. Das Unternehmen hat es sich zum Ziel gesetzt, Boots- und Fischereiausrüstung... - [12% Uplift in Revenue Driven by Product Recommendations](https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/): See how implementing product recommendations with SAP Emarsys led Marine Deals to a 12% uplift in revenue. - [Experiencias contextuales y relevantes a través de la automatización personalizada del ciclo de vida](https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/): El cliente Fundada en el año 2000 como una de las primeras tiendas de golf por internet en el Reino... - [Offrir des expériences contextuelles et pertinentes grâce à une automatisation personnalisée du cycle de vie](https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/): L'entreprise Fondée en 2000 comme l'un des premiers magasins de golf en ligne au Royaume-Uni, l’entreprise GolfOnline est devenue depuis... - [Kontextbezogene, relevante Experiences durch personalisierte Lifecycle-Automatisierung](https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/): Das Unternehmen GolfOnline wurde im Jahr 2000 als einer der ersten Online-Golfshops in Großbritannien gegründet und hat sich seitdem zu... - [Delivering Contextual, Relevant Experiences Through Personalized Lifecycle Automation](https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/): Learn how delivering contextual, relevant experiences is achieved through personalized lifecycle automation with SAP Emarsys. - [Aumento del indice de conversión de clientes potenciales que compran por primera vez en un 67 % mediante la automatización](https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/): La actividad Replacements Ltd. cuenta con más de once millones de productos y se especializa en los artículos de porcelana,... - [Augmenter de 67 % la conversion de leads en primo-acheteurs avec l’automatisation](https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/): L’entreprise D’un simple passe-temps collectionnant des assiettes en porcelaine, Bob Page, a transformé sa passion en un géant détaillant de... - [67 % mehr Konversionen von Leads zu Erstkäufer*innen durch Automatisierungen](https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/): Das Unternehmen Replacements, Ltd. spezialisiert sich auf Porzellan, Kristall, Silber und Sammlerstücke und hat über 11 Millionen Artikel im Sortiment.... - [Increasing Lead to First-Time Buyer by 67% with Automation](https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/): Uncover the approach that led to a 67% increase in converting leads to first-time buyers through SAP Emarsys automation. - [Cómo incorporar la fidelización y unificar los datos para incrementar el valor promedio por pedido](https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/): La actividad Contorion es una tienda virtual que nuclea a 110 000 empresas y profesionales independientes del sector industrial de Alemania... - [Intégrer la fidélité et unifier les données pour augmenter la valeur moyenne des commandes](https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/): L’entreprise Créée il y a 5 ans à Berlin, Contorion est une entreprise d’e-commerce fournissant des matériaux de construction et... - [Treueprogramme und vereinheitlichte Daten zur Steigerung des durchschnittlichen Bestellwerts](https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/): Das Unternehmen Contorion ist ein E-Commerce-Unternehmen, das 110. 000 B2B-Handwerker*innen und ambitionierte Hobby-Heimwerker*innen zu seinen Kund*innen zählt. Contorion wurde vor... - [Integrating Loyalty and Unifying Data to Increase Average Order Value | SAP Emarsys](https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/): Learn how integrating loyalty and unifying data with SAP Emarsys increases average order value with first time buyers. - [Aprovechar el marketing conversacional para aumentar las ventas web atribuidas a emails](https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/): El cliente El desafío Datos aisladosEscalar las experiencias personalizadasAumentar el valor de los pedidos En el mundo digital de hoy,... - [Tirer parti du marketing conversationnel pour augmenter les ventes en ligne attribuées à l'email](https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/): L'entreprise Le défi Décloisonner les donnéesProposer des expériences personnalisées à grande échelleAugmenter la valeur du panier moyen Dans le monde... - [Steigerung der per E-Mail erzielten Webverkäufe durch Conversational Marketing](https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/): Das Unternehmen Die Herausforderung Isolierte Daten Mehr personalisierte ErlebnisseHöherer Bestellwert In der digitalen Welt von heute sind viele Unternehmen auf... - [Leveraging Conversational Marketing to Increase Email-Attributed Web Sales](https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/): Explore how leveraging conversational marketing with SAP Emarsys can increase email-attributed web sales. - [Cómo el reabastecimiento automático incrementó el ingreso proveniente de los clientes activos en un 94 %](https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/): La actividad Zoomalia es una tienda de mascotas digital líder en Francia y otros ocho países de Europa. El sitio... - [Comment le réapprovisionnement automatique a augmenté les revenus de 94 % issus des clients actifs](https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/): L’entreprise Zoomalia est l’un des leaders de vente en ligne en animalerie en France et à travers 8 autres pays européens.... - [Umsatzsteigerung bei aktiven Kund*innen um 94 % durch automatische Wiederaufstockung](https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/): Das Unternehmen Zoomalia ist ein führender französischer E-Commerce-Shop für Tierbedarf, der auch in acht weiteren europäischen Ländern tätig ist. Die... - [How Auto Replenishment Increased Active Customer Revenue 94%](https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/): Learn about increasing active customer revenue by 94% through an effective auto-replenishment strategy with Emarsys. - [Más personalización, más retención y más ingresos a través de la captación de clientes omnicanal basada en inteligencia artificial](https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/): El cliente Fundada en 1985, City Beach se ha consolidado como el principal minorista de moda juvenil de Australia. En... - [Plus de personnalisation, de rétention et de revenus grâce à l’engagement client omnicanal alimenté par IA](https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/): L’entreprise Fondée en 1985, City Beach est aujourd’hui le premier vendeur australien de vêtements pour jeunes. L’entreprise compte plus de... - [Mehr Personalisierung, mehr Kund*innenbindung und mehr Umsatz durch AI-gestütztes Omnichannel Customer Engagement](https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/): Das Unternehmen City Beach wurde 1985 gegründet und entwickelte sich zwischenzeitlich zu Australiens führendem Einzelhändler für Jugendmode. 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Recemment médaillé « Best... - [Building a Best In-Class Hybrid Customer Experience Across All Channels](https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/): Discover how to build a best-in-class hybrid customer experience across all channels using SAP Emarsys. - [El poder de la personalización centrada en el cliente: +25 % de ingresos en cinco semanas](https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/): El cliente El Grupo Salling es el mayor comerciante al por menor de Dinamarca, compuesto por supermercados, tiendas, tiendas digitales,... - [Le pouvoir de la personnalisation centrée client : +25 % de revenus en cinq semaines](https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/): L'entreprise Plus d’un siècle après l’ouverture de sa boutique de draps à Aarhus, Danemark par son fondateur originel Ferdinand Salling,... - [The Power of Customer-Centric Personalization: +25% Revenue in Five Weeks](https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/): Discover the power of customer-centric personalization, achieving a 25% revenue increase in five weeks with SAP Emarsys. - [阿迪达斯旗下品牌 adidas Running App利用实时触发提供 个性化内容](https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/): 了解阿迪达斯旗下品牌 adidas Running App 如何实现营销活动效率提升超过 300% - [Cómo adidas Running App utiliza desencadenantes en tiempo real para ofrecer contenidos personalizados](https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/): Escuche historias de éxito de clientes de Emarsys que han utilizado nuestra plataforma de interacción con el cliente para hacer crecer su negocio. - [Comment adidas Running App capitalise sur les déclencheurs en temps réel pour véhiculer un contenu personnalisé](https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/): Écoutez les témoignages de clients Emarsys qui ont utilisé notre plateforme d'engagement client pour développer leur activité. - [How adidas Running App Uses Real-Time Triggers to Deliver Personalized Content](https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/): See how adidas Running uses SAP Emarsys for real-time marketing triggers, delivering personalized content to enhance user engagement. - [在采用后的 6 个月内，线上收入增长15%](https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/): 了解 Love, Bonito 如何在采用 SAP Emarsys 后的 6 个月内，实现15% 的线上收入增长 - [Online Revenue Growth by 15% within 6 Months of Adoption](https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/): Uncover how Love Bonito achieved a 15% growth in online revenue within 6 months of adopting SAP Emarsys' solutions. - [Prevención de la pérdida de clientes mediante el uso de IA procesable](https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/): Usar IA procesable para escalar la personalización 1:1, reducir el abandono y optimizar los resultados BrandAlley tenía un problema: el... - [Éviter désertion de la clientèle grâce à l'IA décisionnelle](https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/): Utiliser l'IA pour définir la personnalisation one-to-one, réduire le taux de désertion et optimiser les résultats BrandAlley faisait face à... - [Preventing Customer Churn by Using Actionable AI](https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/): Discover how actionable AI with SAP Emarsys helps in effectively preventing customer churn. - [Aumento de las conversiones con la automatización del ciclo de vida del cliente](https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/): La empresa Easyparapharmacie es la principal farmacia en línea de Francia. Esta empresa familiar, creada en 2007 en Niza, cuenta... - [Stimuler les conversions grâce à l'automatisation du cycle de vie client](https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/): L'entreprise Easyparapharmacie est la première parapharmacie en ligne de France. Cette entreprise familiale, fondée en 2007 à Nice, est aujourd'hui... - [Mehr Konversionen durch Automatisierung des Customer Lifecycles](https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/): Das Unternehmen Easyparapharmacie ist die führende Online-Apotheke in Frankreich. Das familiengeführte Unternehmen wurde 2007 in Nizza gegründet. 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Das Unternehmen ist in... - [How Adore Beauty Uses An Integrated Loyalty Program to Drive Contextual, Cross-Channel Experiences](https://emarsystest.com/why-emarsys/success-stories/how-adore-beauty-uses-a-integrated-loyalty-program-to-drive-contextual-cross-channel-experiences/): Explore how Adore Beauty uses an integrated loyalty program with SAP Emarsys to drive cross-channel contextual experiences. - [Delivering Relevant 1:1 Customer Engagements to Accelerate Revenue](https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/): Discover the strategy behind delivering relevant 1:1 customer engagements with SAP Emarsys to accelerate revenue growth. - [How Pizza Hut Drives Customer Loyalty Through Unique Data-Driven Journeys](https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/): Discover how Pizza Hut leverages SAP Emarsys for unique, data-driven customer journeys to boost loyalty and engagement. - [Achieving 5X Revenue and 50% Database Growth within 6 Months of Adoption](https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/): Dive into this PUMA case study revealing how one of the biggest sportswear brands in the world achieved 5x revenue and 50% database growth in 6 months with SAP Emarsys. - [Wie Pizza Hut die Kund*innentreue durch einzigartige datengestützte Journeys stärkte](https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/): Das Unternehmen Pizza Hut ist eine der größten Pizzaketten weltweit. Im Rahmen seiner kanalübergreifenden Digital-Media-Strategie hat das Unternehmen in den... - [Erstklassige hybride Kund*innenerlebnisse auf allen Kanälen](https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/): Das Unternehmen CUE Clothing Co. ist ein stolzes australisches Unternehmen und Marktführer im Modeeinzelhandel. Durch die Erweiterung des Omnichannel-Ökosystems strebt... - [Creación de experiencias de cliente 1:1 para estimular los ingresos](https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/): El cliente Como líder del mercado, Babbel ofrece opciones de suscripción a sus programas de aprendizaje de idiomas de un,... - [Offrir des expériences client one-to-one  et augmenter les revenus](https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/): L'entreprise Entreprise leader du marché d’apprentissage des langues étrangères en ligne, Babbel propose à ses clients des formules d’abonnement à... - [Delivering 1:1 Customer Experiences to Accelerate Revenue](https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/): Discover how delivering 1:1 customer experiences with SAP Emarsys accelerates revenue growth. - [How AO revolutionized customer retention and increased newsletter engagement by +150%  ](https://emarsystest.com/why-emarsys/success-stories/how-ao-revolutionized-customer-retention-and-increased-newsletter-engagement-by-150/): UK's most trusted electrical retailer joined forces with SAP Emarsys Services to tackle challenges in database growth, content relevance, and customer reactivation. The collaboration led to impressive outcomes, including opt-in growth, increased newsletter engagement, and automated revenue. Find out how this was possible. - [Mit Automation zu besserer Customer Experience](https://emarsystest.com/de/why-emarsys/success-stories/global-shop-direct/): Global Shop Direct boosted email performance by leveraging automation and predictive analytics to deliver highly personalized interactions with customers. --- ## Industry Solutions - [Esportes e entretenimento](https://emarsystest.com/industry-solutions/sports-entertainment/): Engajamento omnicanal de clientes para profissionais de marketing de esportes e entretenimento. Crie experiências personalizadas que vendam ingressos e aumentem o engajamento e a fidelidade. - [Comércio eletrônico](https://emarsystest.com/industry-solutions/ecommerce/): SAP Emarsys facilita a execução de estratégias vencedoras com base em perfis de clientes, comportamento e feedback de desempenho. - [Soluciones de automatización y fidelización del marketing de comercio electrónico](https://emarsystest.com/industry-solutions/ecommerce/): Fidelización omnicanal de clientes para comercio electrónico, que permite a los expertos en marketing funcionar basándose en una visión completa del cliente, la empresa y el rendimiento del marketing. - [Solutions d'Engagement Client & Marketing Automation E-commerce](https://emarsystest.com/industry-solutions/ecommerce/): Engagement client omnicanal pour l’e-commerce, permettant aux marketeurs d’agir sur la base d’une vision globale des clients, de l’entreprise et des performances marketing. - [Die E-Commerce-Marketingplattform von SAP Emarsys](https://emarsystest.com/industry-solutions/ecommerce/): SAP Emarsys erleichtert die Umsetzung erfolgreicher e-Commerce-Marketingstrategien auf der Grundlage von Kund*innenprofilen, Verhaltens- und Performancedaten. - [Varejo](https://emarsystest.com/industry-solutions/retail/): Aumente as vendas interagindo com os compradores onde quer que eles estejam. A SAP Emarsys permite que os profissionais de marketing do setor varejista executem campanhas a partir de uma visão global do cliente, dos negócios e do desempenho. - [Retail](https://emarsystest.com/industry-solutions/retail/): Crezca interactuando con los compradores dondequiera que estén. SAP Emarsys permite a los profesionales de marketing del comercio minorista ejecutar campañas basadas en una visión completa del cliente, el negocio y el rendimiento. - [Retail](https://emarsystest.com/industry-solutions/retail/): Augmentez vos ventes en engageant les acheteurs où qu’ils se trouvent. SAP Emarsys permet aux spécialistes du marketing Retail d'exécuter des campagnes basées sur une vision complète du client, de l'entreprise et de la performance. - [Omnichannel Customer Engagement-Plattform für den Einzelhandel](https://emarsystest.com/industry-solutions/retail/): Sorgen Sie für Wachstum, indem Sie Käufer*innen dort ansprechen, wo sie sich aufhalten. SAP Emarsys befähigt Retail-Marketer dazu, Maßnahmen auf Basis eines umfassenden Gesamtbildes von Kund*innen, Geschäft und Performance umzusetzen. - [Retail](https://emarsystest.com/industry-solutions/retail/): Grow by engaging shoppers wherever they are. SAP Emarsys allows retail marketers to execute campaigns based on a complete view of customer, business, and performance. - [E-commerce](https://emarsystest.com/industry-solutions/ecommerce/): SAP Emarsys makes it easier to execute winning e-commerce marketing strategies based on customer profiles, behavior, and performance insights. - [Viagens e hotelaria](https://emarsystest.com/industry-solutions/travel-hospitality/): Engajamento omnicanal do cliente para viagens e hotelaria, com interação personalizada que gera reservas, estimula a fidelidade e agrega valor ao cliente. - [E-commerce](https://emarsystest.com/industry-solutions/solutions-ivj-banner/): Omnichannel customer engagement for e-commerce, allowing marketers to execute based on a complete view of customer, business, and marketing performance. - [Interacción con el cliente omnicanal para deportes y entretenimiento](https://emarsystest.com/industry-solutions/sports-entertainment/): Interacción con el cliente omnicanal para profesionales de marketing para deportes y entretenimiento. Cree experiencias personalizadas que vendan entradas y aumenten el compromiso y la fidelidad. - [Kanalübergreifendes Kund*innenengagement für Sport und Unterhaltung](https://emarsystest.com/industry-solutions/sports-entertainment/): Omnichannel Customer Engagement für Marketer aus dem Bereich Sport und Unterhaltung. Schaffen Sie personalisierte Erlebnisse, die den Ticketverkauf steigern und das Engagement und die Loyalität erhöhen. - [Engagement client omnicanal pour le secteur des sports et loisirs](https://emarsystest.com/industry-solutions/sports-entertainment/): Engagement client omnicanal pour les marketeurs du secteur des sports et loisirs. Créez des expériences personnalisées capables de maximiser la vente de billets, tout en améliorant l’engagement et la fidélité. - [Omnichannel customer engagement for sports and entertainment](https://emarsystest.com/industry-solutions/sports-entertainment/): Omnichannel customer engagement for sports and entertainment marketers. Create personalized experiences that sell tickets, and increase engagement and loyalty. - [Omnichannel customer engagement for media and communications](https://emarsystest.com/industry-solutions/communications-media/): Engajamento de clientes omnicanal para profissionais de marketing de mídia e comunicação para aprimorar a experiência do consumidor, promover a fidelidade e maximizar a receita mensal recorrente. - [Omnichannel customer engagement for media and communications](https://emarsystest.com/industry-solutions/communications-media/): Interacción omnicanal con el cliente para que los profesionales de marketing de medios y comunicaciones mejoren la experiencia del consumidor, fomenten la fidelidad y maximicen los ingresos recurrentes mensuales. - [Omnichannel customer engagement for media and communications](https://emarsystest.com/industry-solutions/communications-media/): Omnichannel Customer Engagement für Marketer in der Medien- und Kommunikationsbranche – für ein besseres Kund*innenerlebnis, stärkere Loyalität, und höhere monatlich wiederkehrende Umsätze. - [Omnichannel customer engagement for media and communications](https://emarsystest.com/industry-solutions/communications-media/): Engagement client omnicanal pour les marketeurs du secteur des médias et de la communication afin d’améliorer l’expérience des consommateurs, de favoriser la fidélisation et de maximiser les revenus mensuels récurrents. - [Omnichannel customer engagement for media and communications](https://emarsystest.com/industry-solutions/communications-media/): Omnichannel customer engagement for media and communications marketers to improve consumer experience, foster loyalty, and maximize monthly recurring revenue. - [Interacción con el cliente omnicanal para viajes y hotelería](https://emarsystest.com/industry-solutions/travel-hospitality/): Integración omnicanal del cliente en el sector de los viajes y la hostelería, mediante la creación de una interacción personalizada que estimula las reservas, fomenta la fidelidad y genera valor para el cliente. - [Travel & Hospitality](https://emarsystest.com/industry-solutions/travel-hospitality/): Omnichannel Customer Engagement für die Reise- und Tourismusbranche, das personalisierte Interaktionen schafft, die zu Buchungen führen, die Loyalität fördern und den Kund*innenwert erhöhen. - [Travel & Hospitality](https://emarsystest.com/industry-solutions/travel-hospitality/): Engagement client omnicanal pour les voyages et l’hôtellerie permettant de créer des engagements personnalisés qui génèrent des réservations, entretiennent la fidélité et améliorent la valeur client. - [Travel & Hospitality](https://emarsystest.com/industry-solutions/travel-hospitality/): Omnichannel customer engagement for travel and hospitality, creating personalized engagement that drives bookings, nurtures loyalty, and builds customer value. - [Explore Soluções do Setor](https://emarsystest.com/industry-solutions/explore/): Explore como a Plataforma SAP Emarsys ajuda as marcas a personalizar campanhas entre canais por meio de soluções de automação de marketing com IA, personalizadas por setor. - [Soluciones para cada sector](https://emarsystest.com/industry-solutions/explore/): Descubra cómo la plataforma SAP Emarsys ayuda a las marcas a personalizar las campañas multicanal mediante soluciones de automatización con IA y adaptadas a cada sector. - [Branchenlösungen entdecken](https://emarsystest.com/industry-solutions/explore/): Erfahren Sie, wie die SAP Emarsys-Plattform Marken dabei hilft, kanalübergreifende Kampagnen durch AI-gestützte Marketing-Automation-Lösungen zu personalisieren, die auf die jeweilige Branche zugeschnitten sind. - [Explorez nos solutions](https://emarsystest.com/industry-solutions/explore/): Découvrez comment la plateforme SAP Emarsys aide les marques à personnaliser leurs campagnes cross-canales grâce à des solutions d’automatisation marketing pilotées par l’IA adaptées à chaque secteur d’activité. - [Explore Solutions](https://emarsystest.com/industry-solutions/explore/): Explore how the SAP Emarsys Platform helps brands personalize cross-channel campaigns through AI-driven marketing automation solutions tailored by industry. - [E-commerce](https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/): Our omnichannel ecommerce marketing platform makes it easier to execute winning strategies based on customer profiles, behavior, and performance insights. - [Soluciones de automatización y fidelización del marketing de comercio electrónico](https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/): SAP Emarsys facilita la ejecución de estrategias de marketing de comercio electrónico ganadoras basadas en perfiles de clientes, comportamientos y análisis de rendimiento. - [Die E-Commerce-Marketingplattform von SAP Emarsys](https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/): Kanalübergreifendes Customer Engagement für E-Commerce-Marketing, das einen vollständigen Blick auf die Kund*innen, das Geschäft und die Marketingperformance liefert und so sinnvolle Entscheidungen ermöglicht. - [Retail & Ecommerce](https://emarsystest.com/industry-solutions/retail-marketing-platform/): Grow by engaging with shoppers wherever they are. The SAP Emarsys retail marketing platform allows execution based on a complete view of customer, business, and performance. - [Retail & Ecommerce](https://emarsystest.com/industry-solutions/retail-marketing-platform/): Erzielen Sie mehr Konversionen zu geringeren Kosten und verbessern Sie gleichzeitig die Customer Experience mit der Handelsmarketing-Lösung von SAP Emarsys. - [Estrategias de comercio minorista](https://emarsystest.com/industry-solutions/retail-strategies/): Proporcione transformación digital a través de un sencillo panel procesable Dentro de un sencillo panel procesable puede visualizar sus ventas... - [Retail Strategien](https://emarsystest.com/industry-solutions/retail-strategies/): Wie ein einziges Dashboard Ihnen zu einer digitalen Transformation verhelfen kann Das praxisnahe Dashboard ermöglicht Ihnen Online- und In-Store Sales... - [Stratégies Retail](https://emarsystest.com/industry-solutions/retail-strategies/): Produisez la transformation numérique via un tableau de bord unique exploitable A partir d'un tableau de bord exploitable unique vous... - [Retail Strategies](https://emarsystest.com/industry-solutions/retail-strategies/): Deliver digital transformation through a single actionable dashboard Inside a single actionable dashboard you can view all your online and... - [E-Commerce - old](https://emarsystest.com/industry-solutions/e-commerce-marketing-platform-emarsys/): Utilize data-driven insights, hyper-personalize marketing messages and increase sales and customer engagement with SAP Emarsys’s e-commerce marketing platform. --- ## Agency Partners --- ## News - [Consumers buy the product, not the brand: 54% of Americans ignore brand names when buying consumer goods ](https://emarsystest.com/press-release/consumers-buy-the-product-not-the-brand-54-of-americans-ignore-brand-names-when-buying-consumer-goods/): Latest SAP Emarsys data reveals that 19% of consumer product marketers have entered the ‘Engagement Era’ while others struggle to connect.  - [Die Gen Z für sich gewinnen: So machen Marken die junge Generation zu treuen Fans](https://emarsystest.com/de/press-release/die-gen-z-fuer-sich-gewinnen-so-machen-marken-die-junge-generation-zu-treuen-fans/): SAP Emarsys Umfrage zeigt: Personalisierung ist für die Gen Z einer der wichtigsten Faktoren - [SAP Named a Leader for the Sixth Time in the 2025 Gartner® Magic Quadrant™ for Personalization Engines  ](https://emarsystest.com/press-release/sap-named-a-leader-for-the-sixth-time-in-the-2025-gartner-magic-quadrant-for-personalization-engines/): SAP announces it has been named for the sixth consecutive time a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines. - [More than half of US shoppers say they are no longer loyal to consumer products brands](https://emarsystest.com/press-release/more-than-half-of-us-shoppers-say-they-are-no-longer-loyal-to-consumer-products-brands/): 57% of US shoppers say they are no longer loyal to consumer products (CP) brands, SAP Emarsys reveals in latest study. - [Wie CHRIST und SAP Emarsys mobiles Wachstum und Wiederholungskäufe zum Valentinstag fördern](https://emarsystest.com/de/press-release/1026735-2/): Die wichtigsten Shopping-Events gewinnen: Wie CHRIST und SAP Emarsys mobiles Wachstum und Wiederholungskäufe zum Valentinstag fördern - [Personalisations Pays: A £2.5BN Opportunity For Brands Who Avoid Gen Z Red Flags in '25](https://emarsystest.com/press-release/personalisations-pays-a-2-5bn-opportunity-for-brands-who-avoid-gen-z-red-flags-in-25/): New research from SAP Emarsys shows Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales - [Four in five US consumers don’t feel valued by brands – threatening long-term loyalty](https://emarsystest.com/press-release/four-in-five-us-consumers-dont-feel-valued-by-brands-threatening-long-term-loyalty/): Research from SAP Emarsys has shown a significant challenge for US brands-83% of consumers feel undervalued by the brands they remain loyal to - [Half of U.S. consumers are ‘silently loyal’ to brands](https://emarsystest.com/press-release/half-of-u-s-consumers-are-silently-loyal-to-brands/): New research by SAP Emarsys shows U.S. brands need to identify which customers to prioritize when looking to build deeper loyalty - [App-Shopper*innen bleiben diesen Black Friday länger treu](https://emarsystest.com/de/press-release/app-shopperinnen-bleiben-diesen-black-friday-laenger-treu/): Eine neue Studie zeigt die Do's und Don'ts des App-basierten Marketings am Black Friday, während SAP Emarsys im November eine... - [H-Appy Holidays: With in-app messages up 66% this Singles’ Day, shoppers set to stay loyal for longer this Black Friday ](https://emarsystest.com/press-release/h-appy-holidays-with-in-app-messages-up-66-this-singles-day-shoppers-set-to-stay-loyal-for-longer-this-black-friday/): Dos and Don'ts of app-based marketing this Black Friday by SAP Emarsys - [Die Hälfte der deutschen Verbraucher bleibt den Marken, bei denen sie am Black Friday einkauft, treu](https://emarsystest.com/de/press-release/die-haelfte-der-deutschen-verbraucher-bleibt-den-marken-bei-denen-sie-am-black-friday-einkauft-treu/): SAP Emarsys Customer Loyalty Index unterstreicht die Bedeutung von personalisierten, mobile-first Strategien München – 12. November 2024 – Mehr als die... - [99 Bikes drives 8% revenue growth in just three months with SAP Emarsys’ AI-driven personalisation ](https://emarsystest.com/press-release/99-bikes-drives-8-revenue-growth-in-just-three-months-with-sap-emarsys-ai-driven-personalisation/): 99 Bikes drives 8% revenue growth in just three months with SAP Emarsys' AI-driven personalisation  - [Half of U.S. consumers will stay loyal to brands they buy from during Black Friday](https://emarsystest.com/press-release/half-of-u-s-consumers-will-stay-loyal-to-brands-they-buy-from-during-black-friday/): Half of U.S. consumers will stay loyal to brands they buy from during Black Friday according to SAP Emarsys latest research. - [From fading interest to fierce loyalty: nearly half of Gen Z ditch boring brands](https://emarsystest.com/press-release/from-fading-interest-to-fierce-loyalty-nearly-half-of-gen-z-ditch-boring-brands/): AI holds the key to keep brands fresh and engaging for Gen Z, reveals SAP Emarsys’ fourth annual Customer Loyalty... - [SAP Emarsys Customer Loyalty Index: Kundentreue ist eine Frage der Generation](https://emarsystest.com/de/press-release/sap-emarsys-customer-loyalty-index-kundentreue-ist-eine-frage-der-generation/): Millennials und die Gen Z sind besonders kostenbewusst und auf ihren eigenen Vorteil bedacht München – 18. September 2024 –... - [SAP Emarsys und der FC Bayern München: Eine Partnerschaft für optimale Fanerlebnisse](https://emarsystest.com/de/press-release/sap-emarsys-und-der-fc-bayern-muenchen-eine-partnerschaft-fuer-optimale-fanerlebnisse/): SAP Emarsys und FC Bayern München: Eine Partnerschaft für optimale Fanerlebnisse. Wie Omnichannel-Marketingkampagnen die Fanbindung fördern - [Der Sommer der Sport-Loyalität: Fans geben 11% mehr Geld für die Europameisterschaft aus als für die Olympischen Spiele](https://emarsystest.com/de/press-release/der-sommer-der-sport-loyalitat-fans-geben-11-mehr-geld-fur-die-europameisterschaft-aus-als-fur-die-olympischen-spiele/): Der Sommer der Sport-Loyalität: Fans geben 11% mehr Geld für die Europameisterschaft aus als für die Olympischen Spiele - [A summer of loyalty: Euros fans set to outspend Olympics consumers by 42%](https://emarsystest.com/press-release/a-summer-of-loyalty-euros-fans-set-to-outspend-olympics-consumers-by-42/): Euros football fans are set to outspend Olympics consumers by 42%, new research finds. - [Loyalty management platform Annex Cloud achieves SAP Endorsed Status](https://emarsystest.com/press-release/loyalty-management-platform-annex-cloud-achieves-sap-endorsed-status/): SAP Emarsys’ integration with Annex Cloud empowers brands to build deeper customer connections as research highlights shifts in loyalty - [SAP Emarsys launches connector with VTEX to revolutionize ecommerce](https://emarsystest.com/press-release/sap-emarsys-launches-connector-with-vtex-to-revolutionize-ecommerce/): The SAP Emarsys and VTEX connector is empowering retailers like Levi’s Brazil with data-driven customer experience strategies - [SAP Emarsys: Juni-Produktupdate mit neuen generativen KI-Funktionen](https://emarsystest.com/de/press-release/sap-emarsys-juni-produktupdate-mit-neuen-generativen-ki-funktionen/): SAP Emarsys Juni Produktupdate beinhaltet eine Reihe von Omnichannel-Ergänzungen sowie Erweiterungen für Unternehmen und KI-Funktionen. - [SAP Emarsys stellt neue generative AI-Funktionen im Juni-Product Release vor](https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/): SAP Emarsys präsentiert das Juni-Product Release, das eine Vielzahl von Omnichannel-Ergänzungen, Erweiterungen für große Unternehmen und AI-gestützte Funktionen enthält. - [SAP Emarsys presenta una nueva función de IA generativa en el lanzamiento de productos de junio](https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/): SAP Emarsys anuncia el lanzamiento de productos de junio y presenta una serie de novedades multicanal, mejoras empresariales y funciones basadas en IA. - [SAP Emarsys présente de nouvelles capacités d’IA générative dans la June Product Release](https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/): SAP Emarsys annonce la June Product Release, qui présente une multitude de nouveautés omnicanales, d’améliorations destinées aux entreprises et de fonctionnalités basées sur l’IA. - [SAP Emarsys introduces new generative AI capabilities in June Product Release](https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/): SAP Emarsys announces the June Product Release, introducing a host of omnichannel additions, enterprise enhancements and AI-infused features - [7 Säulen für die Omnichannel-Personalisierung](https://emarsystest.com/de/press-release/7-saeulen-fuer-die-omnichannel-personalisierung/): SAP Emarsys zeigt, wie Marken Wachstum und Umsatz mit Omnichannel-Personalisierung steigern können. - [SAP Emarsys and FCamara collaborate to boost digital marketing in Portugal ](https://emarsystest.com/press-release/sap-emarsys-and-fcamara-collaborate-to-boost-digital-marketing-in-portugal/): FCamara established a partnership with SAP Emarsys, the leading cloud-based, customer engagement platform, to transform digital marketing! - [SAP Emarsys and Infosys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences for Clients](https://emarsystest.com/press-release/sap-emarsys-and-infosys-collaborate-to-deliver-enhanced-personalized-omnichannel-experiences/): Infosys and SAP Emarsys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences and to Help Drive Revenue Growth - [SAP Emarsys announces AI Product Finder, as demand for AI-powered retail booms ](https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-booms/): New research finds a massive 91% of UAE shoppers say AI has improved their retail experiences Dubai, UAE, May 9, 2024 –... - [Football fans are more loyal shoppers, but can’t be bought ](https://emarsystest.com/press-release/football-fans-are-more-loyal-shoppers-but-cant-be-bought/): New SAP Emarsys research explores fan loyalty, and what retailers can learn from FC Bayern one of the world’s most popular football clubs. - [Fußballfans sind die loyaleren Shopper, aber nicht käuflich ](https://emarsystest.com/de/press-release/fussballfans-sind-die-loyaleren-shopper-aber-nicht-kaeuflich/): Neue SAP Emarsys Studie untersucht die Bedeutung von Fan-Loyalität und zeigt, was Einzelhändler von den beliebtesten Fußballmarken der Welt lernen können. - [SAP Emarsys announces AI Product Finder, as demand for AI-powered retail reaches a new high ](https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-reaches-a-new-high/): New research finds 64% of US shoppers say AI has improved their shopping experience, meanwhile SAP Emarsys announces new AI features! - [Nachfrage nach KI-gestütztem Handel auf neuem Hoch – SAP Emarsys kündigt AI Product Finder an](https://emarsystest.com/de/press-release/nachfrage-nach-ki-gestuetztem-handel-auf-neuem-hoch-sap-emarsys-kuendigt-ai-product-finder-an/): Neue Studie zeigt: 62% der deutschen Konsumenten finden, KI verbessert ihr Einkaufserlebnis – ein Anstieg von 13% im Vergleich zu 2023 - [Half of shoppers desire more sustainable returns ](https://emarsystest.com/press-release/half-of-shoppers-desire-more-sustainable-returns/): SAP Emarsys' latest research reveals more than half of US shoppers (55%) are more loyal to brands that have sustainable returns processes. - [Fast die Hälfte der Kunden erwartet von Einzelhändlern mehr Nachhaltigkeit bei Retouren ](https://emarsystest.com/de/press-release/fast-die-haelfte-der-kunden-erwartet-von-einzelhaendlern-mehr-nachhaltigkeit-bei-retouren/): Die aktuelle SAP Emarsys Customer Engagement Studie zeigt, dass Nachhaltigkeit im Kauf- und Rückgabeverhalten eine große Rolle spielt  - [SAP Emarsys kündigt neue Omnichannel-Funktionen für das Produktupdate vom Februar 2024 an ](https://emarsystest.com/de/press-release/sap-emarsys-kuendigt-neue-omnichannel-funktionen-fuer-das-produktupdate-vom-februar-2024-an/): SAP Emarsys kündigt das jüngste Produktupdate an! Es bietet neue, fantastische und personalisierte Omnichannel-Kundenbindungsmaßnahmen an. - [SAP Emarsys announces new omnichannel capabilities in February 2024 product update release ](https://emarsystest.com/press-release/sap-emarsys-announces-new-omnichannel-capabilities-in-february-2024-product-update-release/): SAP Emarsys latest product update brings a host of new features for marketers looking to build, launch and scale personalized omnichannel strategies - [SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization ](https://emarsystest.com/press-release/sap-emarsys-integrates-enterprise-loyalty-for-supercharged-personalization/): New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs.... - [Das Herz bleibt meist, das Geschenk nicht zwingend – Auch der Valentinstag ist vor Retouren nicht gefeit ](https://emarsystest.com/de/press-release/das-herz-bleibt-meist-das-geschenk-nicht-zwingend-auch-der-valentinstag-ist-vor-retouren-nicht-gefeit/): Die aktuelle SAP Emarsys Customer Engagement Studie zeigt, dass mehr als ein Sechstel der Befragten das Valentinstag-Geschenk retourniert, ohne es... - [Unrequited love: A quarter of Gen Z shoppers secretly return Valentine’s Day gifts  ](https://emarsystest.com/press-release/unrequited-love-a-quarter-of-gen-z-shoppers-secretly-return-valentines-day-gifts/): Indianapolis, Feb. 7, 2024 – One in four Gen Zers (26%) will secretly return gifts from their loved ones this... - [51 Prozent der Kunden bleiben Händlern treu, die kostenlosen Rückversand bieten ](https://emarsystest.com/de/press-release/51-prozent-der-kunden-bleiben-haendlern-treu-die-kostenlosen-rueckversand-bieten/): Die neueste SAP Emarsys Customer Engagement Studie untersucht die Zukunft des Einkaufens und wie Einzelhändler Retouren begrenzen können, ohne die... - [72% of shoppers stay loyal to retailers that offer free returns ](https://emarsystest.com/press-release/72-of-shoppers-stay-loyal-to-retailers-that-offer-free-returns/): Research from SAP Emarsys Customer Engagement examines the future of shopping and how retailers can limit returns without damaging loyalty... - [Customer Loyalty Index 2023: Kundentreue lässt sich in Deutschland nicht allein mit Rabatten erreichen](https://emarsystest.com/de/press-release/customer-loyalty-index-2023-kundentreue-laesst-sich-in-deutschland-nicht-allein-mit-rabatten-erreichen/): Gute Services, individuelle Angebote und traditionsreiche Marken binden Kunden langfristig München, DE – Vor dem Hintergrund der anhaltenden Inflation und... - [Rabatte mit Relevanz: SAP Emarsys verzeichnet neun Prozent mehr Kundenkontakte am Black Friday-Wochenende](https://emarsystest.com/de/press-release/rabatte-mit-relevanz-sap-emarsys-verzeichnet-neun-prozent-mehr-kundenkontakte-am-black-friday-wochenende/): Anstieg der Web Push-, SMS-, In-App- und E-Mail-Kontakte bei der führenden Omnichannel Customer Engagement-Plattform unterstreicht die Bedeutung von Omnichannel, Personalisierung... - [Making “Marked Down” Meaningful: SAP Emarsys Reveals 9% Increase In Black Friday Weekend Customer Engagements ](https://emarsystest.com/press-release/making-marked-down-meaningful-sap-emarsys-reveals-9-increase-in-black-friday-weekend-customer-engagements/): Increase in web push, SMS, in-app and email engagement for the leading omnichannel customer engagement platform highlights importance of omnichannel,... - [Großteil befragter Deutscher shoppt Weihnachtsgeschenke zum Black Friday, gibt aber weniger aus als 2022   ](https://emarsystest.com/de/press-release/grossteil-befragter-deutscher-shoppt-weihnachtsgeschenke-zum-black-friday-gibt-aber-weniger-aus-als-2022/): 41 Prozent der befragten Deutschen erledigen den Großteil ihrer Weihnachtseinkäufe am Black Friday  München, DE - Der Black Friday 2023... - [Black Friday 2023: Consumer Spend to Plummet by 23% Amid Economic Uncertainty](https://emarsystest.com/press-release/black-friday-2023-consumer-spend-to-plummet-by-23-amid-economic-uncertainty/): Average spend per shopper poised to plummet from $441 in 2022 to $339 in 2023 - £89bn as a nation... - [Mention Me Customer Advocacy Intelligence Platform now an SAP Endorsed App available on SAP Store.](https://emarsystest.com/press-release/mention-me-customer-advocacy-intelligence-platform-now-an-sap-endorsed-app-available-on-sap-store/): Empowering leading ecommerce brands to grow sustainably by harnessing customer advocacy. Mention Me announced today that its Customer Advocacy Intelligence... - [SAP Emarsys Enhances Customer Loyalty and Brand Advocacy in October 2023 Product Update](https://emarsystest.com/press-release/sap-emarsys-enhances-customer-loyalty-and-brand-advocacy-in-october-2023-product-update/): SAP Emarsys, the leading omnichannel customer engagement platform, has announced its October 2023 product update, featuring a host of new... - [Loyalty Landslide: US Consumers Demand More as Brand Loyalty Declines](https://emarsystest.com/press-release/loyalty-landslide-us-consumers-demand-more-as-brand-loyalty-declines/): The SAP Emarsys Customer Loyalty Index 2023 reveals that US brand loyalty is falling fastest globally Empowering loyalty through value... - [Tekmovil Redefines Business Approach With SAP Emarsys   ](https://emarsystest.com/press-release/tekmovil-redefines-business-approach-with-sap-emarsys/):  Company shifts focus to building community and customer loyalty through reimagined strategy Today, omnichannel customer engagement platform SAP Emarsys announced... - [SAP Recognized as a Leader in IDC MarketScape for Omni-Channel Marketing for B2C Enterprises](https://emarsystest.com/press-release/sap-recognized-as-a-leader-in-idc-marketscape-for-omni-channel-marketing-for-b2c-enterprises/): Marking a significant recognition as over three quarters (77%) of shoppers in the US say they prefer brands that offer personalized... - [New AI images show the future of US retail ](https://emarsystest.com/press-release/new-ai-images-show-the-future-of-us-retail/): New SAP Emarsys research shows consumers plan to let AI buy their clothes, shop for beauty products and even pick... - [SAP Named a Leader for the Fifth Time in 2023 Gartner® Magic Quadrant™ for Personalization Engines for SAP Emarsys Platform ](https://emarsystest.com/press-release/sap-named-a-leader-for-the-fifth-time-in-2023-gartner-magic-quadrant-for-personalization-engines-for-emarsys-platform/): 66% US consumers say that they are more likely to purchase from a brand that has personalized recommendations*  Indianapolis USA —... - [SAP Emarsys Supercharges Partner Ecosystem for the Ultimate Customer Experience](https://emarsystest.com/press-release/sap-emarsys-supercharges-partner-ecosystem-for-the-ultimate-customer-experience/): With holiday shopping on the horizon, partners make all the difference When it comes to possession of purchasing power, consumers... - [UncertAInty: US shoppers desire AI-driven retail experiences but are wary of its use, research finds ](https://emarsystest.com/press-release/uncertainty-us-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use-research-finds/): Consumers want to benefit from convenience and value of AI, but assumptions and fears remain – putting the onus on... - [SAP Emarsys Unveils Innovative New Features and Enhancements in its July 2023 Release ](https://emarsystest.com/press-release/sap-emarsys-unveils-innovative-new-features-and-enhancements-in-its-july-2023-release/): Omnichannel customer engagement platform SAP Emarsys today announces the release of its July 2023 update, bringing a host of new... - [SAP Emarsys stellt Mobile Wallet für personalisierte Kundentreueerlebnisse vor](https://emarsystest.com/de/press-release/sap-emarsys-stellt-mobile-wallet-fuer-personalisierte-kundentreueerlebnisse-vor/): Native Funktionalitäten ermöglichen es Marketingexpert*innen, ihren Kanalmix zu erweitern, Kund*innen überall einzubinden und so personalisierte Erlebnisse miteinander zu verbinden. Egal... - [Common cents sees almost half of US consumers ditch their physical wallet for their phone ](https://emarsystest.com/press-release/common-cents-sees-almost-half-of-us-consumers-ditch-their-physical-wallet-for-their-phone/): Generational attitudes towards wallets reflects growing preference for agility, organization, speed of digital version  Wednesday June 7th, 2023 - Indianapolis,... - [SAP Emarsys Introduces Mobile Wallet for Personalized Customer Loyalty Experience](https://emarsystest.com/press-release/sap-emarsys-introduces-mobile-wallet-for-personalized-customer-loyalty-experience/): From online to offline, native functionality empowers marketers to expand channel mix, engage customers anywhere, and connect personalized experiences to... - [That personal touch: Tiendamia turns to SAP Emarsys for customer retention, personalization](https://emarsystest.com/press-release/that-personal-touch-tiendamia-turns-to-emarsys-for-customer-retention-personalization/): Omnichannel engagement platform SAP Emarsys today announces its partnership with Tiendamia, the Uruguayan born cross-border trade ecommerce platform with headquarters... - [Neuzugang: FC Bayern verpflichtet SAP Emarsys, um Fans noch besser zu erreichen ](https://emarsystest.com/de/press-release/neuzugang-fc-bayern-verpflichtet-sap-emarsys-um-fans-noch-besser-zu-erreichen/): Mithilfe der Omnichannel-Plattform von SAP Emarsys will der weltberühmte Fußballclub die Personalisierung auf seinen Kanälen steigern  München, Deutschland, 18 Mai... - [Result! FC Bayern signs SAP Emarsys to score business goals ](https://emarsystest.com/press-release/result-fc-bayern-signs-sap-emarsys-to-score-business-goals/): World-famous football club will boost fan engagement through the prowess of the SAP Emarsys platform  Indianapolis, IN, 18 May 2023... - [<strong>SAP Emarsys nommé Younès Ben Maïz au poste de <em>Regional Vice President, Sales – EMEA South</em></strong>](https://emarsystest.com/fr/press-release/emarsys-nomme-younes-ben-maiz-au-poste-de-regional-vice-president-sales-emea-south/): Paris, le 4 mai 2023 – SAP Emarsys annonce aujourd’hui la nomination de Younès Ben Maïz comme Regional Vice President,... - [<strong>SAP Emarsys and Liquor Management partner up on loyalty</strong>](https://emarsystest.com/press-release/emarsys-and-liquor-management-partner-up-on-loyalty/): SAP Emarsys wins competitive tender to consolidate customer outreach Indianapolis, US 30 March 2023 — omnichannel engagement specialist SAP Emarsys... - [<strong>Un-egg-cited? Quarter of US consumers cut back on Easter spend</strong>](https://emarsystest.com/press-release/un-egg-cited-quarter-of-us-consumers-cut-back-on-easter-spend/): Two in five shoppers will spend just $24 or less due to cost-of-living concerns Indianapolis, US– just 20% of US... - [<strong>Inflation im Osterkörbchen: Fällt der Schokohase dieses Jahr kleiner aus?</strong>](https://emarsystest.com/de/press-release/inflation-im-osterkoerbchen-faellt-der-schokohase-dieses-jahr-kleiner-aus/): Eier verstecken, Schokohasen verputzen und an frischen Blumen schnuppern: So lassen es sich deutsche Konsument*innen trotz Inflation an Ostern gutgehen.... - [<strong>Spring into action: SAP Emarsys announces quarterly product release</strong> ](https://emarsystest.com/press-release/spring-into-action-emarsys-announces-quarterly-product-release/): Focus on mobile, SMS and web push channels, with personalization and loyalty key focuses  March 22 2023, Indianapolis, US –... - [Point of no return: US shoppers abandoning retailers that charge for sending back goods](https://emarsystest.com/press-release/point-of-no-return-us-shoppers-abandoning-retailers-that-charge-for-sending-back-goods/): Over a third of Americans have switched from a brand they were loyal towards specifically to avoid paid returns  March... - [<strong>2023 Best Software Awards von G2: SAP Emarsys schafft es unter die Besten</strong><strong></strong>](https://emarsystest.com/de/press-release/2023-best-software-awards-von-g2-emarsys-schafft-es-unter-die-besten/): Das SAP-Unternehmen SAP Emarsys hat heute bekannt gegeben, dass die Omnichannel Customer Engagement Platform bei den 2023 Best Software Awards... - [<strong>SAP Emarsys figure dans le classement des meilleurs logiciels 2023 de G2</strong>](https://emarsystest.com/fr/press-release/emarsys-figure-dans-le-classement-des-meilleurs-logiciels-2023-de-g2/): La plateforme d'engagement client omnicanal SAP Emarsys, une société SAP, a annoncé aujourd'hui qu'elle figurait dans le classement des meilleurs... - [SAP Emarsys Earns Spot on G2’s 2023 Best Software Awards](https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2023-best-software-awards/): February 21 2023, Indianapolis, USA – Omnichannel customer engagement platform SAP Emarsys, an SAP company, today announced it has been... - [Love hurts: department stores hit hardest by the ‘cost of loyalty’ crisis this Valentine’s Day](https://emarsystest.com/press-release/love-hurts-department-stores-hit-hardest-by-the-cost-of-loyalty-crisis-this-valentines-day/): Over a third of US consumers no longer loyal to their local department store February 14 2023, Indianapolis, USA –... - [The Great Retail Race: New Research Reveals Expanding Disconnect Between Customer and Retailer Perceptions](https://emarsystest.com/press-release/the-great-retail-race-new-research-reveals-expanding-disconnect-between-customer-and-retailer-perceptions/): New research from SAP Emarsys shows a disconnect between what consumers' and retailers' top priorities. More info in this press release. - [SAP Emarsys 2022 Customer Loyalty Index Reveals Customer Loyalty Is Shifting During Economic Downturn](https://emarsystest.com/press-release/emarsys-2022-customer-loyalty-index-reveals-economic-downturn-is-shaking-consumer-loyalty-but-creating-new-opportunities-for-marketers/): New research reveals that 61% of global consumers have left behind brands they were previously loyal to in order to... - [SAP Emarsys: 45-prozentiger Anstieg des Kundenengagements am Black Friday](https://emarsystest.com/de/press-release/emarsys-45-prozentiger-anstieg-des-kundenengagements-am-black-friday/): Eine Studie von Forrester und SAP Emarsys zur Bedeutung der Kundenorientierung untermauert die von der Omnichannel Customer Engagement-Plattform veröffentlichten Daten... - [SAP Emarsys Reveals 45% Year-On-Year Increase of Black Friday Customer Engagements](https://emarsystest.com/press-release/emarsys-reveals-45-year-on-year-increase-of-black-friday-customer-engagements/): The data released by the omnichannel customer engagement platform is supported by new Forrester and SAP Emarsys research on what... - [58 % des consommateurs Français sont plus fidèles aux commerçants qui leur propose des remises, des incitations et des récompenses](https://emarsystest.com/fr/press-release/58-des-consommateurs-francais-sont-plus-fideles-aux-commercants-qui-leur-propose-des-remises-des-incitations-et-des-recompenses/): SAP Emarsys, filiale de SAP et plateforme d’engagement omnicanal, dévoile les résultats du deuxième volet de son étude « Indice de... - [Hey, big spender: US consumers set to spend almost $450 each on Black Friday](https://emarsystest.com/press-release/hey-big-spender-us-consumers-set-to-spend-almost-450-each-on-black-friday/): Less than one quarter of consumers to reduce spending this Black Friday, research* reveals More than four fifths (81%) of... - [SAP Emarsys Autumn Release 2022 Brings Host of New Features and Innovations to Empower Marketers](https://emarsystest.com/press-release/emarsys-autumn-release-2022-brings-host-of-new-features-and-innovations-to-empower-marketers/): Hear about how SAP Emarsys is Empowering Marketers Through Constant Innovation on November 17 Indianapolis, US, November 16, 2022 — Leading omnichannel... - [As Inflation Drives Brand Loyalty Downward, New Data Highlights Ways to Recession-Proof Business](https://emarsystest.com/press-release/as-inflation-drives-brand-loyalty-downward-new-data-highlights-ways-to-recession-proof-business/): SAP Emarsys’ Annual Customer Loyalty Index highlights consumer attributes unevenly impacting loyalty to retailers, brands and stores – urging brands... - [Retro-Revival: Drei von fünf Deutschen kaufen Vintage-Produkte](https://emarsystest.com/de/press-release/retro-revival-drei-von-fuenf-deutschen-kaufen-vintage-produkte/): SAP Emarsys-Studie legt Vintage-Faible deutscher Kund*innen offen Berlin, Oktober 2022. Wie sah das Leben vor Social-Media-Marketing aus? Und was vermissen... - [Retro is back: three in five US consumers regularly buy vintage](https://emarsystest.com/press-release/retro-is-back-three-in-five-us-consumers-regularly-buy-vintage/): A study into changing consumer relationships with commerce has uncovered the nation’s obsession with vintage – from what we buy,... - [Good things come in thirds: Parfym.se looks to SAP Emarsys to drive 33% of company revenue](https://emarsystest.com/press-release/good-things-come-in-thirds-parfym-se-looks-to-emarsys-to-drive-33-of-company-revenue/): Agreement is the biggest tech stack integration in the Scandinavian beauty specialist’s history Parfym. se, a leading provider for beauty... - [Rocket Huel: complete nutrition specialist announces lift-off with SAP Emarsys](https://emarsystest.com/press-release/rocket-huel-complete-nutrition-specialist-announces-lift-off-with-emarsys/): SAP Emarsys is now the chosen solution for Huel to expand and accelerate customer personalisation and outreach. London UK — Omnichannel... - [Three months to Black Friday: consumer spending set to increase despite economic concerns](https://emarsystest.com/press-release/three-months-to-black-friday-consumer-spending-set-to-increase-despite-economic-concerns/): New research shows that more than a third (35%) of US consumers will increase their spend, with an average spend... - [SAP Emarsys, an SAP Company, Partners with Clearwater to Ensure Practices Meet Healthcare Industry Cybersecurity and HIPAA Compliance Requirements](https://emarsystest.com/press-release/emarsys-an-sap-company-partners-with-clearwater-to-ensure-practices-meet-healthcare-industry-cybersecurity-andhipaa-compliance-requirements/): Leading Provider of Personalization Software Becomes One of the Latest Subscribers to Clearwater’s ClearAdvantage Program INDIANAPOLIS, IN, AND NASHVILLE, TN... - [<strong>Étude SAP Emarsys : Des consommateurs français paralysés face à l’abondance de choix</strong>](https://emarsystest.com/fr/press-release/etude-emarsys-des-consommateurs-francais-paralyses-face-a-labondance-de-choix/): Pour plus de 40% des consommateurs français, trop de choix est synonyme d’émotions négatives allant de l’incertitude à la colère... - [PharmaPets chooses SAP Emarsys to manage its CEP and personalize its customer experience](https://emarsystest.com/press-release/pharmapets-chooses-emarsys/): Levallois-Perret July 2022 – After months of testing and shortlisting suppliers, PharmaPets has chosen SAP Emarsys to overhaul its customer... - [<strong>SAP Emarsys, filiale de SAP, nommée leader pour la quatrième fois du Gartner® Magic Quadrant™ 2022 pour les Moteurs de Personnalisation</strong>](https://emarsystest.com/fr/press-release/emarsys-filiale-de-sap-nommee-leader-pour-la-quatrieme-fois-du-gartner-magic-quadrant-2022-pour-les-moteurs-de-personnalisation/): Indianapolis, USA - Emarsys, filiale de SAP SE (NYSE : SAP), annonce aujourd'hui qu'elle est référencée par Gartner® comme leader... - [SAP Emarsys, an SAP Company, Named a Leader for the Fourth Time in 2022 Gartner® Magic Quadrant™ for Personalization Engines](https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-fourth-time-in-2022-gartner-magic-quadrant-for-personalization-engines/): Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner® as a Leader in the... - [PharmaPets choisit SAP Emarsys pour gérer son engagement client et la personnalisation de son parcours client](https://emarsystest.com/fr/press-release/pharmapets-choisit-emarsys/): Levallois-Perret, le 7 juillet 2022 – Après des mois de test et de sélection, l’animalerie en ligne choisit SAP Emarsys... - [Amazon Prime Day: Millions of shoppers to be overwhelmed with ‘choice overload’](https://emarsystest.com/press-release/amazon-prime-day-millions-of-shoppers-to-be-overwhelmed-with-choice-overload/): Up to 10% of US shoppers could abandon their Prime Day purchases in the face of choice overload this year,... - [Four-stop shop: average American has four ‘shoppable’ devices in their home ](https://emarsystest.com/press-release/four-stop-shop-average-american-has-four-shoppable-devices-in-their-home/): Device-driven ability to shop from anywhere sees Americans making purchases in bed, at dinner, in work, and at the gym ... - [Marketer Focus: Number One Priority for 2022 is Getting To Know Their Customers Better ](https://emarsystest.com/press-release/marketer-focus-number-one-priority-for-2022-is-getting-to-know-their-customers-better/): Indianapolis, US, 14 June 2022 — Almost half (45%) of global marketers say that their main priority for the year... - [The finer things: Smythson partners with SAP Emarsys to boost automation and customer engagement](https://emarsystest.com/press-release/the-finer-things-smythson-partners-with-emarsys-to-boost-automation-and-customer-engagement/): Luxury goods retailer replaces email service provider Bronto with new omnichannel solution, to provide a localised experience for their global... - [Crown jewels: 9.7m Brits to make commemorative purchases this Jubilee weekend](https://emarsystest.com/press-release/crown-jewels-9-7m-brits-to-make-commemorative-purchases-this-jubilee-weekend/): T-shirts, newspapers, coins, tableware, and tea towels all patriotic purchase pursuits for the upcoming Bank Holiday London, UK, May 2022... - [<strong>SAP Emarsys ajoute plus de 25 nouvelles fonctionnalités au sein de sa plateforme</strong>](https://emarsystest.com/fr/press-release/emarsys-ajoute-plus-de-25-nouvelles-fonctionnalites-au-sein-de-sa-plateforme/): Cette mise à jour de la solution comprend de nouvelles améliorations telles que l’automatisation, le reporting et les programmes de... - [<strong>SAP Emarsys classé parmi les meilleurs fournisseurs d’email marketing par un cabinet d’études indépendant.</strong>](https://emarsystest.com/fr/press-release/emarsys-classe-parmi-les-meilleurs-fournisseurs-demail-marketing-par-un-cabinet-detudes-independant/): SAP Emarsys figure parmi les prestataires de services d'email marketing les plus performants dans le rapport The Forrester Wave™. La... - [Building blocks: physical stores remain the most popular shopping method for US consumers ](https://emarsystest.com/press-release/building-blocks-physical-stores-remain-the-most-popular-shopping-method-for-us-consumers/): More than half (54%) of US consumers prefer to shop in store than anywhere else Mobile phones (21%) and laptops (18%)... - [DISSH deploys SAP Emarsys to support their Global Expansion Journey](https://emarsystest.com/press-release/dissh-deploys-emarsys-to-support-their-global-expansion-journey/): Sydney, Australia, 27 April 2022 – DISSH, an Australian fashion brand owned, run, and led by women, has partnered with... - [Spring Into Action: New Functionality in the SAP Emarsys Spring Release to Enable Marketers to Connect and Grow](https://emarsystest.com/press-release/spring-into-action-new-functionality-in-the-emarsys-spring-release-to-enable-marketers-to-connect-and-grow/): Automation, reporting, and loyalty programs prioritized in sweeping enhancements to marketing functionality Indianapolis IN, March 17, 2022 – Omnichannel customer... - [SAP Emarsys Named a Strong Performer in Email Marketing Service Providers report by Independent Research Firm](https://emarsystest.com/press-release/emarsys-named-a-strong-performer-in-email-marketing-service-providers-report-by-independent-research-firm/): SAP Emarsys is cited as a Strong Performer among Email Marketing Service Providers in the Q1 2022 report, tied for... - [Mister-Auto fait appel à SAP Emarsys pour approfondir sa connaissance client et optimiser ses services](https://emarsystest.com/fr/press-release/mister-auto-fait-appel-a-emarsys-pour-approfondir-sa-connaissance-client-et-optimiser-ses-services/): • Le but : mieux connaître les clients, leur véhicule, leurs habitudes d’achat et mieux les accompagner en leur proposant... - [Krispy Kreme Australia Ramps Up their Digital Services with SAP Emarsys](https://emarsystest.com/press-release/krispy-kreme-australia-ramps-up-their-digital-services-with-emarsys/): Krispy Kreme Australia is the first country outside of North America to make the iconic Original GlazedDoughnuts, today announced its... - [More than a quarter of marketers have too many tools in their martech stack](https://emarsystest.com/press-release/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack/): Global research reveals that martech platforms may be making marketers less, rather than more, productive, with 29% admitting they have... - [Forty Winks modernises traditional bricks and mortar stores with SAP Emarsys](https://emarsystest.com/press-release/forty-winks-modernises-traditional-bricks-and-mortar-stores-with-emarsys/): Forty Winks, Australia’s leading mattress and bedding retailer has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform,... - [Bulevip partners with SAP Emarsys on customer data and marketing outreach](https://emarsystest.com/press-release/bulevip-partners-with-emarsys-on-customer-data-and-marketing-outreach/): Spanish sports titan to prioritize customer understanding, segmentation and more sophisticated personalization in 2022 Indianapolis IN, February 2022 — Bulevip,... - [Valentine’s Day 2022: The most romantic US cities revealed](https://emarsystest.com/press-release/valentines-day-2022-the-most-romantic-us-cities-revealed/): While those in Houston spend over $100 on their partner, people in San Jose only spend $35 Indianapolis IN, February... - [SAP Emarsys gana un lugar en los premios Best Software Awards 2022 de G2 por los mejores productos de marketing y los mejores productos comerciales](https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2022-best-software-awards-for-best-marketing-products-and-best-commerce-products/): Indianápolis IN, febrero de 2022: la plataforma líder en participación del cliente omnicanal SAP Emarsys anunció hoy que fue incluida... - [SAP Emarsys Earns Spot on G2’s 2022 Best Software Awards for Best Marketing Products and Best Commerce Products](https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2022-best-software-awards-for-best-marketing-products-and-best-commerce-products/): Indianapolis IN, February 2022 — Leading omnichannel customer engagement platform SAP Emarsys today announced it has been included in G2’s... - [In our jeans: fashion brand OGGI partners with SAP Emarsys to catalyse revenue growth](https://emarsystest.com/press-release/in-our-jeans-fashion-brand-oggi-partners-with-emarsys-to-catalyse-revenue-growth/): Personalization and customization top the list of 2022 priorities for OGGI Jeans Indianapolis, US, February 1st 2022 — Customer engagement... - [One in four marketing predictions never come true](https://emarsystest.com/press-release/one-in-four-marketing-predictions-never-come-true/): New analysis of marketing trends and predictions from 2021 shows that over a quarter never came true SAP Emarsys Unpredictions... - [Tatuajes, llamas y jacuzzis: revelamos los productos que nos ayudaron a superar la pandemia](https://emarsystest.com/press-release/tattoos-llamas-and-hot-tubs-the-products-that-got-us-through-the-pandemic-revealed/): Durante la pandemia, los estadounidenses gastaron cientos de dólares por hogar en compras de productos que los consolaron durante los... - [Tattoos, Llamas and Hot Tubs: The Products That Got Us Through The Pandemic Revealed](https://emarsystest.com/press-release/tattoos-llamas-and-hot-tubs-the-products-that-got-us-through-the-pandemic-revealed/): Americans spent hundreds of dollars per household on pandemic purchases - products that comforted them through Covid lockdownsOver a third... - [Woodbrass harmonise sa gestion du cycle de vie client sous l’orchestration de SAP Emarsys](https://emarsystest.com/fr/press-release/woodbrass-harmonise-sa-gestion-du-cycle-de-vie-client-sous-lorchestration-demarsys/): Le revendeur d’instruments de musique choisit de miser sur l’optimisation du parcours clientLa connaissance client, l’hyperpersonnalisation, et le module de... - [SAP Emarsys nombra a Christine Novak como vicepresidenta sénior y directora general de Norteamérica](https://emarsystest.com/press-release/emarsys-appoints-christine-novak-as-svp-for-north-america-country-manager/): La experta en marketing de Indiana se une a la plataforma omnicanal líder en participación del cliente para escalar el negocio... - [SAP Emarsys appoints Christine Novak as SVP for North America, Country Manager](https://emarsystest.com/press-release/emarsys-appoints-christine-novak-as-svp-for-north-america-country-manager/): Indiana-based marketing expert joins leading omnichannel customer engagement platform  to scale the business across all functions to drive growth Indianapolis,... - [Buying ‘unappreciated gifts’ tops list of bugbears for Brits this Christmas](https://emarsystest.com/press-release/buying-unappreciated-gifts-tops-list-of-bugbears-for-brits-this-christmas/): 31% of UK consumers say that shopping for presents that might get returned is their greatest annoyance when shopping for... - [Not knowing what people want tops list of bugbears for Americans this Christmas](https://emarsystest.com/press-release/not-knowing-what-people-want-tops-list-of-bugbears-for-americans-this-christmas/): 38% of US consumers say that guessing what people want is their greatest annoyance when shopping for presents Indianapolis IN,... - [Los clientes de SAP Emarsys celebran el Black Friday con un récord de 3500 millones de mensajes* enviados a través de la plataforma de SAP Emarsys durante el CyberWeekend](https://emarsystest.com/press-release/emarsys-customers-embrace-black-friday-with-a-record-3-5-billion-messages-sent-via-the-emarsys-platform-over-cyber-weekend/): Dado que el Black Friday de 2021 fue principalmente digital, los dispositivos móviles y el correo electrónico se encontraron entre... - [SAP Emarsys customers embrace Black Friday with a record 3.5 billion messages* sent via the SAP Emarsys platform over Cyber Weekend](https://emarsystest.com/press-release/emarsys-customers-embrace-black-friday-with-a-record-3-5-billion-messages-sent-via-the-emarsys-platform-over-cyber-weekend/): With Black Friday 2021 being primarily digital this year, mobile and email were among the channels to see a huge... - [El 85 % de los especialistas en marketing de tiendas minoristas consideran que la personalización es clave tanto para los ingresos como para las experiencias de los clientes](https://emarsystest.com/press-release/85-of-retail-marketers-see-personalization-as-key-for-both-revenue-and-customer-experiences/): Cuatro quintas partes de los especialistas en marketing de tiendas minoristas consideran que la personalización es importante tanto para mejorar... - [85% of retail marketers see personalization as key for both revenue and customer experiences](https://emarsystest.com/press-release/85-of-retail-marketers-see-personalization-as-key-for-both-revenue-and-customer-experiences/): Four fifths of retail marketers consider personalization important to both improving revenue and CX, yet a quarter can’t access the... - [SAP Emarsys nomme Joanna Milliken, responsable de la division CX Marketing de SAP, au poste de PDG](https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/): SAP, dont le chiffre d'affaires s'élève à 27 milliards de dollars, soutient SAP Emarsys en tant que moteur de croissance... - [SAP Emarsys ernennt Joanna Milliken, Head of SAP Customer Experience (CX) Marketing, zur neuen CEO](https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/): SAP unterstützt Emarsys beim Wachstum, um die SAP Customer Experience (CX)-Plattform noch weiter zu optimieren Berlin – Emarsys, ein Unternehmen der SAP... - [SAP Emarsys nombra a la directora de marketing y experiencia del cliente (CX) de SAP, Joanna Milliken, como nueva CEO](https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/): SAP respalda a SAP Emarsys con USD 27 000 millones como motor de crecimiento para potenciar la plataforma de experiencia... - [SAP Emarsys appoints Head of SAP Customer Experience (CX) Marketing, Joanna Milliken, as new CEO](https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/): $27B SAP backs SAP Emarsys as growth-engine to supercharge SAP Customer Experience (CX) platform  Indianapolis IN – SAP Emarsys, an SAP SE (NYSE: SAP) company, today announces that... - [Abbott Lyon partners with SAP Emarsys to drive customer loyalty and retention](https://emarsystest.com/press-release/abbott-lyon-partners-with-emarsys-to-drive-customer-loyalty-and-retention/): British luxury jewellery and accessories brand chooses SAP Emarsys to provide personalised experiences to its loyal female customer base London... - [100-day countdown: Almost half of global retailers are considering canceling Black Friday 2021](https://emarsystest.com/press-release/100-day-countdown-almost-half-of-global-retailers-are-considering-canceling-black-friday-2021/): 46% of marketers see Covid-19 as a potential barrier to in-store sales this year August 18, 2021, Indianapolis IN –... - [Seen the light: Bulbs.com supercharges omnichannel marketing with SAP Emarsys partnership](https://emarsystest.com/press-release/seen-the-light-bulbs-com-supercharges-omnichannel-marketing-with-emarsys-partnership/): Leading online lighting supplier replaces email service provider Bronto, with new omnichannel approach centralizing marketing data, visibility and control Indianapolis... - [Guilty secret: Nearly a third of Americans regularly buy from retailers, despite disagreeing with their ethics](https://emarsystest.com/press-release/guilty-secret-nearly-a-third-of-americans-regularly-buy-from-retailers-despite-disagreeing-with-their-ethics/): Indianapolis IN — While CSR efforts are a huge focus for many modern brands, 31% of US shoppers admit to... - [Ryderwear deploys SAP Emarsys to drive global growth and deliver true 1:1 personalisation](https://emarsystest.com/press-release/ryderwear-deploys-emarsys-to-drive-global-growth-and-deliver-true-11-personalisation/): Ryderwear, an Australian based activewear and footwear company has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform... - [SAP Emarsys, an SAP Company, Named a Leader for the Third Time in 2021 Gartner Magic Quadrant for Personalization Engines](https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-third-time-in-2021-gartner-magic-quadrant-for-personalization-engines/): SAP NEWSBYTE — SAP Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner as a Leader... - [SAP Emarsys adds 40+ timesaving and effectiveness product features to omnichannel customer engagement platform](https://emarsystest.com/press-release/emarsys-adds-40-timesaving-and-effectiveness-product-features-to-omnichannel-customer-engagement-platform/): Update for over 33,000 active users aims to return as much time as possible to marketers by streamlining user interfaces,... - [Feel Good Contacts partners with SAP Emarsys to boost customer satisfaction and retention](https://emarsystest.com/press-release/feel-good-contacts-partners-with-emarsys-to-boost-customer-satisfaction-and-retention/): Online contact lens and prescription glasses retailer chooses SAP Emarsys to improve communication and provide personalised experiences for customers London... - [Jebsen Fine Wines selects SAP Emarsys as strategic partner to enhance customer engagement](https://emarsystest.com/press-release/jebsen-fine-wines-selects-emarsys-as-strategic-partner-to-enhance-customer-engagement/): SAP Emarsys to help Hong Kong’s leading wine distributor strengthen customer loyalty and maximize value Jebsen Fine Wines, a division... - [Best foot forward: SAP Emarsys announces partnership with footwear retailer Rubino Shoes](https://emarsystest.com/press-release/best-foot-forward-emarsys-announces-partnership-with-footwear-retailer-rubino-shoes/): Canadian distributor to capitalize on online growth through personalized interactions driven by omnichannel customer engagement Indianapolis IN — Omnichannel customer engagement powerhouse SAP... - [SAP Emarsys launches personalization tech for mobile subscription businesses to aid customer retention](https://emarsystest.com/press-release/emarsys-launches-personalization-tech-for-mobile-subscription-businesses-to-aid-customer-retention/): With 70% of customers only using a mobile app once after downloading, SAP Emarsys’s new solution promises to solve the problem of... - [Going up a gear: BOTB shifts to SAP Emarsys to drive omnichannel engagement](https://emarsystest.com/press-release/going-up-a-gear-botb-shifts-to-emarsys-to-drive-omnichannel-engagement/): SAP Emarsys replaces Bronto to centralize customer data, tighten existing outreach processes and introduce AI capabilities to futureproof customer engagement... - [SAP Emarsys announces Retail Revival — the digital festival putting the customer back in commerce](https://emarsystest.com/press-release/emarsys-announces-retail-revival-the-digital-festival-putting-the-customer-back-in-commerce/): Following the success of last year’s Retail Renaissance, this year’s digital festival, running 15-17 June 2021, will draw on experts... - [SAP Emarsys veröffentlicht wichtige Updates für seine Omnichannel-Customer Engagement-Plattform](https://emarsystest.com/de/press-release/emarsys-veroffentlicht-wichtige-updates-fur-seine-omnichannel-customer-engagement-plattform/): Die neuen Updates bringen agilere Omnichannel-Funktionen und mehr Personalisierung. Zusätzlich helfen sie Marketern, Aktionen zu priorisieren, die effektive Geschäftsergebnisse erzielen.... - [Covid-19 one year on: Data sheds light on extraordinary growth in digital marketing](https://emarsystest.com/press-release/covid-19-one-year-on-data-sheds-light-on-extraordinary-growth-in-digital-marketing/): Use of push notification, email and SMS marketing have surged during the pandemic, showing little sign of returning to pre-Covid... - [SAP Emarsys launches major updates to omnichannel customer engagement platform](https://emarsystest.com/press-release/emarsys-launches-major-updates-to-omnichannel-customer-engagement-platform/): The new updates further enhance omnichannel execution agility and personalization while helping marketers to prioritize actions that will drive the... - [Gaia Herbs plants seeds for three-year growth plan with SAP Emarsys customer engagement tools](https://emarsystest.com/press-release/gaia-herbs-plants-seeds-for-three-year-growth-plan-with-emarsys-customer-engagement-tools/): Indianapolis, IN — Leading natural herbs product brand Gaia Herbs today announces a new partnership with SAP Emarsys, the omnichannel customer engagement... - [43% der deutschen Verbraucher erwarten von einem Loyalty-Programm gratis Versand und Rückversand](https://emarsystest.com/de/press-release/43-der-deutschen-verbraucher-erwarten-von-einem-loyalty-programm-gratis-versand-und-rueckversand/): Valentinstag-Umfrage zeigt:  43% der deutschen Verbraucher erwarten von einem Loyalty-Programm gratis Versand und Rückversand  Laut aktueller SAP Emarsys-Studie erwarten 43%... - [Back Market s’appuie sur SAP Emarsys pour orchestrer sa communication](https://emarsystest.com/fr/press-release/back-market-sappuie-sur-emarsys-pour-orchestrer-sa-communication/): Une marketplace française d’appareils remis à neuf qui a fait le choix d’automatiser ses campagnes de communication Adresser le bon... - [Large US retailers upbeat about financial recovery in 2021 thanks to Covid-19 vaccines](https://emarsystest.com/press-release/large-us-retailers-upbeat-about-financial-recovery-in-2021-thanks-to-covid-19-vaccines/): Research by SAP Emarsys ahead of NRF has found that, after a tough year in 2020, US retailers are remaining... - [Croquetteland se dote de l’expertise de SAP Emarsys pour accélérer en 2021 sur la fidélisation et la personnalisation Client](https://emarsystest.com/fr/press-release/croquetteland-se-dote-de-lexpertise-demarsys-pour-accelerer-en-2021-sur-la-fidelisation-et-la-personnalisation-client/): Levallois-Perret – Croquetteland, start-up du groupe Carrefour, est le spécialiste de l’alimentation vétérinaire, des accessoires et des produits d'hygiène et... - [Retailers step up to digital Black Friday with huge increase in omnichannel marketing, SAP Emarsys finds](https://emarsystest.com/press-release/retailers-step-up-to-digital-black-friday-with-huge-increase-in-omnichannel-marketing-emarsys-finds/): With Black Friday 2020 being predominantly digital, mobile and email were among many digital channels to see a huge increase... - [Achats des fêtes : un Black Friday 2020 qui fera flop ?](https://emarsystest.com/fr/press-release/achats-des-fetes-un-black-friday-2020-qui-fera-flop/): Deux semaines avant la nouvelle date du Black Friday (4 décembre), SAP Emarsys sonde les consommateurs français sur les achats... - [Lounge Underwear partners with SAP Emarsys to gain a better understanding of customers globally](https://emarsystest.com/press-release/lounge-underwear-partners-with-emarsys-to-gain-a-better-understanding-of-customers-globally/): Indianapolis IN — Global women’s underwear brand Lounge Underwear today announces a partnership with SAP Emarsys, the omnichannel customer engagement... - [Black Friday boon: US consumers itching to take advantage of online deals this year, research finds](https://emarsystest.com/press-release/black-friday-boon-us-consumers-itching-to-take-advantage-of-online-deals-this-year-research-finds/): 45% of US consumers who want to take advantage of Black Friday say they’ll browse for deals more than they... - [SAP finalise l’acquisition de SAP Emarsys](https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/): SAP NEWSBYTE - SAP (NYSE : SAP) a annoncé aujourd’hui avoir procédé à l’acquisition d’SAP Emarsys, fournisseur de plateforme d’engagement client... - [SAP schließt Übernahme von SAP Emarsys ab](https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/): SAP NEWSBYTE - Die SAP SE hat heute bekanntgegeben, dass sie die Übernahme von SAP Emarsys, einem führenden Plattformanbieter zur kanalübergreifenden Kundenbindung, abgeschlossen... - [SAP Completes Acquisition of SAP Emarsys](https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/): SAP NEWSBYTE - SAP SE (NYSE: SAP) today announced it has completed the acquisition of SAP Emarsys, a leading omnichannel customer engagement... - [SAP fait l’acquisition de SAP Emarsys, plateforme d’engagement client omnicanal](https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/): Paris, le 6 octobre 2020 — SAP SE (NYSE : SAP) a annoncé le 1er octobre 2020 avoir signé le contrat d’acquisition d’SAP Emarsys,... - [SAP übernimmt mit SAP Emarsys führenden Anbieter für Kundenbindung](https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/): Walldorf/Indianapolis — 1. Oktober 2020 — SAP SE (NYSE: SAP) hat heute den Abschluss einer Vereinbarung zur Übernahme von SAP... - [SAP to Acquire Omnichannel Customer Engagement Leader SAP Emarsys](https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/): WALLDORF, Germany, and INDIANAPOLIS, Ind. — Oct. 1, 2020— SAP SE (NYSE: SAP) today announced it has entered into an... - [Retail Renaissance vom 15. bis 17. September: SAP Emarsys veranstaltet digitales E-Commerce Festival](https://emarsystest.com/press-release/emarsys-retail-renaissance-digital-first-ecommerce-festival-announced-for-15-17th-september/): Der Marktführer im Gartner Magic Quadrant für Personalization Engines organisiert ein durchgehendes Programm mit mehr als 40 digitalen Sessions für... - [SAP Emarsys Retail Renaissance digital-first ecommerce festival announced for 15–17th September](https://emarsystest.com/press-release/emarsys-retail-renaissance-digital-first-ecommerce-festival-announced-for-15-17th-september/): Leader in Gartner’s Magic Quadrant for Personalization Engines to deliver 40+ round-the-clock digital sessions for marketers, e-commerce professionals and retail... - [SAP Emarsys setzt auf optilyz um postalische Mailings kundenzentrierter einzusetzen](https://emarsystest.com/de/press-release/emarsys-setzt-auf-optilyz-um-postalische-mailings-kundenzentrierter-einzusetzen/): Briefe, Postkarten und Selfmailer im CRM sind nicht nur immer noch ein oft essenzieller Bestandteil des Marketing-Mix, gerade im E-Commerce. - [SAP Emarsys als Leader im Gartner Magic Quadrant 2020 für Personalization Engines ausgezeichnet](https://emarsystest.com/de/press-release/emarsys-als-leader-im-gartner-magic-quadrant-2020-fuer-personalization-engines-ausgezeichnet/): Berlin, 24. Juli 2020 — SAP Emarsys wurde erneut als Leader in Gartners Magic Quadrant für Personalization Engines (Zugriff nur... - [Easyparapharmacie : « Avec SAP Emarsys, nous parlons la même langue et nous avons décuplé nos résultats commerciaux »](https://emarsystest.com/fr/press-release/easyparapharmacie-avec-emarsys-nous-parlons-la-meme-langue-et-nous-avons-decuple-nos-resultats-commerciaux/): Une plateforme d’automatisation marketing créée « par des marqueteurs pour des marqueteurs »+ 500 % de revenus générés via l’automatisation... - [AO.com setzt mit der SAP Emarsys-Plattform neue Maßstäbe in der Personalisierung](https://emarsystest.com/de/press-release/ao-com-setzt-mit-der-emarsys-plattform-neue-masstabe-in-der-personalisierung/): Der Online-Einzelhändler für Elektrogeräte wählt wegen der Skalierbarkeit und Kundenerfahrung SAP Emarsys für sein digitales Marketing Berlin, 30. Juni 2020... - [AO.com takes personalization capabilities to new heights with SAP Emarsys platform](https://emarsystest.com/press-release/ao-com-takes-personalization-capabilities-to-new-heights-with-emarsys-platform/): Online electricals retailer, AO. com selects SAP Emarsys to power digital marketing, prioritizing scalability and customer experience London UK, 30... - [Stateside Sports chooses SAP Emarsys as number one draft pick](https://emarsystest.com/press-release/stateside-sports-chooses-emarsys-as-number-one-draft-pick/): SAP Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022... - [Women's Wear Daily Weekly chain store sales remain challenged](https://wwd.com/business-news/retail/weekly-sales-report-1203636709/): - [Enjeux Marketing Easyparapharmacy centralises the management of its various customer relationship channels](https://www.enjeuxmarketing.com/easyparapharmacie-centralise-la-gestion-de-ses-differents-canaux-de-relation-clients/): - [MediaPost Jolyn partners with SAP Emarsys on digital personalization](https://www.mediapost.com/publications/article/351545/jolyn-partners-with-emarsys-on-digital-personaliza.html): - [Forbes - How ecommerce's explosive growth is attracting fraud](https://www.forbes.com/sites/louiscolumbus/2020/05/18/how-e-commerces-explosive-growth-is-attracting-fraud/#3fc3d9b56c4b): - [Jolyn selects SAP Emarsys to transform omnichannel marketing and personalization, powered by AI](https://emarsystest.com/press-release/jolyn-selects-emarsys-to-transform-omnichannel-marketing-and-personalization-powered-by-ai/): Indianapolis IN, May 18 2020 — Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider SAP Emarsys to transform the way it does omnichannel digital marketing and personalization. - [Forbes - 10 ways AI can improve voice of the customer programs](https://www.forbes.com/sites/louiscolumbus/2020/05/17/10-ways-ai-can-improve-voice-of-the-customer-programs/#16b625fe3122): - [Well+Good Sephora can't keep these 10 beauty products in stock during quarantine](https://www.wellandgood.com/good-looks/best-sellers-at-sephora/): - [Digital Journal Covid-19: Analyzing data to discover trends for consumer spending](http://www.digitaljournal.com/business/covid-19-analyzing-data-to-discover-trends-for-consumer-spending/article/571462): - [Entrepreneur - How ecommerce companies can continue engaging new customers](https://www.entrepreneur.com/article/349666): - [Forbes - Attention marketers and customer experience leaders: here is how the coronavirus pandemic is changing customer behavior](https://emarsystest.com/press-release/forbesattention-marketers-and-customer-experience-leaders-here-is-how-the-coronavirus-pandemic-is-changing-customer-behavior/): - [Forbes - How Covid-19 is transforming e-commerce](https://www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-transforming-e-commerce/#b49429c3544f): - [CBS MoneywatchCovid-19 is changing how Americans spend — here's what we're buying](https://www.cbsnews.com/news/pandemic-buying-coronavirus-things-americans-are-buying/): - [ECO. Modern Essentials boosts customer engagement with SAP Emarsys](https://emarsystest.com/press-release/eco-modern-essentials-boosts-customer-engagement-with-emarsys/): Wellness brand turns to SAP Emarsys to scale one-to-one personalization and drive predictable and profitable growth Sydney, Australia – 28... - [E-Commerce Mag - Quelles sont les évolutions des transactions commerciales sur le web?](https://www.ecommercemag.fr/Thematique/retail-1220/Breves/Quelles-sont-evolutions-transactions-commerciales-web-349114.htm): - [Internet Retailing – Coronavirus round-up: how shoppers are changing the way they buy, in updates from SAP Emarsys, Melody, Forter, IRI, Bloomreach and a new Edinburgh farmers’ market](https://emarsystest.com/press-release/internet-retailingcoronavirus-round-up-how-shoppers-are-changing-the-way-they-buy-in-updates-from-emarsys-melody-forter-iri-bloomreach-and-a-new-edinburgh-farmers-market/): - [Shopify Plus - A look at changing consumer behavior trends](https://www.shopify.com/enterprise/consumer-behavior-trends): - [The Week - Deliveries are the only thing I look forward to now](https://theweek.com/articles/910304/deliveries-are-only-thing-look-forward-now): - [iStart - E-com up but headline figures don’t tell the full story](https://istart.com.au/news-items/ecommerce-sales-up-but-headline-figures-dont-tell-the-full-story/): - [Econsultancy - How is coronavirus impacting the retail industry?](https://econsultancy.com/how-is-coronavirus-impacting-the-retail-industry/): - [TechRepublic - Coronavirus: What business pros need to know](https://www.techrepublic.com/article/covid-19-what-business-pros-need-to-know/): - [Women's Wear Daily - As online apparel sales bounce back, overall retail outlook remains dim](https://wwd.com/business-news/retail/online-apparel-sales-1203557997/): - [Inside Retail - NZ COVID-19 has almost doubled e-commerce sales](https://insideretail.co.nz/2020/04/22/covid-19-has-almost-doubled-e-commerce-sales/): - [Fashion Network - UK luxe consumers are buying bags and sneakers online during crisis - report](https://us.fashionnetwork.com/news/Uk-luxe-consumers-are-buying-bags-and-sneakers-online-during-crisis-report,1205308.html): - [Retail Times – Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, SAP Emarsys data shows](http://www.retailtimes.co.uk/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions-emarsys-data-shows/): - [Retail Technology Review - Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, data shows](https://www.retailtechnologyreview.com/articles/2020/04/03/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions,-data-shows/): - [Digital Commerce 360US ecommerce sales rise 25% since beginning of March](https://www.digitalcommerce360.com/2020/04/01/us-ecommerce-sales-rise-25-since-beginning-of-march/): - [Digital Transactions - US e-commerce growth surges for many merchants amid the Covid-19 pandemic](http://www.digitaltransactions.net/u-s-e-commerce-growth-surges-for-many-merchants-amid-the-covid-19-pandemic/): - [Relation Client Mag - Infographics: Customer engagement at a glance](https://www.relationclientmag.fr/Thematique/customer-marketing-1251/Infographies/engagement-client-348355.htm): - [Comarketingnews - Infographics : How engaging is your customer engagement?](https://comarketing-news.fr/infographie-a-quel-point-votre-engagement-client-est-il-engageant/): - [Three Real-world Ways AI powers Omnichannel Marketing](https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut): - [Retail Biz - Forever New delivers more personalised customer experiences](https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut): - [Planet Cards affine sa connaissance client pour percer sur le marché de la photo avec SAP Emarsys](https://emarsystest.com/fr/press-release/planet-cards-affine-sa-connaissance-client-pour-percer-sur-le-marche-de-la-photo-avec-emarsys/): PUMA sets sights on new personal best for customer engagement with SAP Emarsys. - [Press Release: SAP Emarsys powers a Forever New customer personalisation strategy](https://emarsystest.com/press-release/emarsys-powers-a-forever-new-customer-personalisation-strategy/): PUMA sets sights on new personal best for customer engagement with SAP Emarsys. - [PUMA: Individualisiertes Omnichannel Customer Engagement mit SAP Emarsys](https://emarsystest.com/de/press-release/puma-individualisiertes-omnichannel-customer-engagement-mit-emarsys/): Mithilfe der vollständig integrierten Customer Data Platform (CDP) von SAP Emarsys vereinheitlicht PUMA Daten aus allen Kunden-Touchpoints in Nordamerika und Europa. - [Retail Technology - PUMA pounces on personalisation](https://www.retailtechnology.co.uk/news/7159/puma-pounces-on-personalisation/): - [Press Release: PUMA met le cap sur une maximisation de l’engagement client avec SAP Emarsys.](https://emarsystest.com/fr/press-release/puma/): PUMA met le cap sur une maximisation de l’engagement client avec SAP Emarsys - [MarTech Series – PUMA sets sights on new personal best for customer engagement with SAP Emarsys](https://martechseries.com/analytics/customer-data-platforms/puma-sets-sights-new-personal-best-customer-engagement-emarsys/): - [Press Release: PUMA sets sights on new personal best for customer engagement with SAP Emarsys](https://emarsystest.com/press-release/puma-sets-sights-on-new-personal-best-for-customer-engagement-with-emarsys/): PUMA sets sights on new personal best for customer engagement with SAP Emarsys. - [Dynamic Business - Let's Talk: Artifical Intelligence](https://dynamicbusiness.com.au/featured/lets-talk-artificial-intelligence.html): - [E-marketing - Marketing trends 2020 n°2 : the challenge of content promotion](https://emarsystest.com/?post_type=news&p=38079): - [Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences](https://emarsystest.com/press-release/total-tools-chooses-emarsys-to-power-truly-personalised-customer-experiences/): Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences - [PRESSEMITTEILUNG: SAP Emarsys führend im Bereich „Cross Channel Campaign Management (CCCM)](https://emarsystest.com/de/press-release/pressemitteilung-emarsys-fuehrend-im-bereich-cross-channel-campaign-management-cccm/): SAP Emarsys, das weltweit größte unabhängige Marketing-Plattform-Unternehmen, ist „Leader“ im Bericht „The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms),... - [SAP Emarsys nommé leader en gestion de campagnes multicanales par un institut de recherche indépendant](https://emarsystest.com/fr/press-release/emarsys-nomme-leader-en-gestion-de-campagnes-multicanales-par-un-institut-de-recherche-independant/): Grâce à ses bons résultats, SAP Emarsys se classe au premier rang dans les catégories : stratégie, notoriété sur le marché... - [Press Release: SAP Emarsys Named a Leader in Cross Channel Campaign Management by Independent Research Firm](https://emarsystest.com/press-release/news-emarsys-named-a-leader-in-cross-channel-campaign-management-by-independent-research-firm/): SAP Emarsys top-ranked in the strategy, market presence and current offering categories based on its scores LONDON, U. K. –... - [SAP Emarsys Recognizes Top 8 Partners for Their Contributions to Client Success](https://emarsystest.com/press-release/emarsys-partner-success/): Since launching its partner program three years ago, SAP Emarsys has been recognizing a select group of partners for their... - [PRESS RELEASE: SAP Emarsys FFC verified for its Marketing Automation Offering](https://emarsystest.com/press-release/news-emarsys-ffc-verified-for-its-marketing-automation-offering/): Given by FitForCommerce (FFC), a leading e-commerce consultancy, FFC Verification is a process that evaluates and validates e-commerce technology provider claims about... - [PRESS RELEASE: BounceX & SAP Emarsys Announce Strategic Technology Partnership To Turbocharge Time-to-Value for Marketers](https://emarsystest.com/press-release/bouncex-emarsys-announce-strategic-technology-partnership-to-turbocharge-time-to-value-for-marketers/): The expanded partnership allows the two companies to drive even more revenue growth for their mutual clients using robust identification... - [Plattform von SAP Emarsys im Leader Quadrant für Personalization Engines](https://emarsystest.com/de/press-release/pressemitteilung-gartner-positioniert-ki-marketing-plattform-von-emarsys-im-leader-quadrant-fuer-personalization-engines/): Gartner positioniert KI-Marketing-Plattform von SAP Emarsys im Leader Quadrant für Personalization Engines. Berlin, 12. 7. 2019 – SAP Emarsys, die... - [PRESSEMITTEILUNG: SAP Emarsys stellt erstes branchenspezifisches Benchmarking-Tool für Marketer vor](https://emarsystest.com/de/press-release/pressemitteilung-emarsys-stellt-erstes-branchenspezifisches-benchmarking-tool-fuer-marketer-vor/): Das Marketing Plattform Unternehmen SAP Emarsys ermöglicht es Marketern, branchenübergreifend innerhalb von Tagen – nicht Monaten – Ergebnisse zu liefern.... - [La plateforme marketing IA de SAP Emarsys positionnée parmi les Leaders dans le Magic Quadrant du Gartner pour la catégorie “Personalization Engines”](https://emarsystest.com/fr/press-release/la-plateforme-marketing-ia-demarsys-positionnee-parmi-les-leaders-dans-le-magic-quadrant-du-gartner-pour-la-categorie-personalization-engines/): SAP Emarsys AI Marketing Platform, dédiée aux professionnels du marketing apparait pour la seconde année consécutive au classement Magic Quadrant... - [PRESS RELEASE: SAP Emarsys Named a Leader in the 2019 Gartner Magic Quadrant for Personalization Engines](https://emarsystest.com/press-release/emarsys-ai-marketing-platform-positioned-in-leaders-quadrant-of-gartners-magic-quadrant-for-personalization-engines-outplaying-pureplay-providers-recognized-for-balanced-support-in-both-tech/): SAP Emarsys jumps from the Challengers Quadrant in 2018 to the Leaders Quadrant in 2019 among what we consider major... - [PRESS RELEASE: SAP Emarsys Introduces a Complimentary Benchmark Tool That Helps Marketers Identify the KPIs Which Matter Most](https://emarsystest.com/press-release/news-emarsys-introduces-a-complimentary-benchmark-tool-that-helps-marketers-identify-the-kpis-which-matter-most/): Benchmarketing. io is the next generation of benchmarking tools designed for strategic marketers    Indianapolis, USA & London, UK - 10... - [PRESS RELEASE: Fashion Days Creates Alchemy with AI and Evocative Video Marketing from SAP Emarsys and Playable](https://emarsystest.com/press-release/fashion-days-creates-alchemy-with-ai-and-evocative-video-marketing-from-emarsys-and-playable/): Strategic partnership enables leading Central & Eastern Europe online fashion retailer to achieve growth through its key marketing channel with... - [PRESS RELEASE: Orlebar Brown totally transforms digital marketing in less than 6 months with SAP Emarsys to put customers at the centre of the brand experience](https://emarsystest.com/press-release/news-orlebar-brown-totally-transforms-digital-marketing-in-less-than-6-months-with-emarsys-to-put-customers-at-the-centre-of-the-brand-experience/): The premium tailored mens swimwear retailer has been able to build intimacy at scale leading to a substantial increase in... - [PRESS RELEASE: SAP Emarsys launches new solutions for Australian marketers embedded with industry specific knowledge](https://emarsystest.com/press-release/emarsys-launches-new-solutions-for-australian-marketers-embedded-with-industry-specific-knowledge/): Australian retailer City Beach an early adopter of SAP Emarsys’ new Retail solution will benefit from natively integrated, proven retail... - [PRESS RELEASE: Persado and SAP Emarsys announce strategic partnership to give marketers seamless, data-driven creative and campaign automation, driving a 37 percent uplift on average in CTR for Happy Socks](https://emarsystest.com/press-release/persado-and-emarsys-announce-strategic-partnership-to-give-marketers-seamless-data-driven-creative-and-campaign-automation-driving-a-37-percent-uplift-on-average-in-ctr-for-happy-socks/): Joint customers will have access to Persado’s AI-powered language analysis alongside SAP Emarsys’ industry specific marketing solutions NEW YORK AND... - [PRESS RELEASE: Angela Bruderer Enjoys a Kingsize 60pc Rise in Online Sales Following the Quick Implementation of SAP Emarsys AI Powered Marketing Solution](https://emarsystest.com/press-release/angela-bruderer-enjoys-kingsize-60pc-rise-online-sales-following-quick-implementation-emarsys-ai-powered-marketing-solution/): The popular Swiss mail order company has been working with SAP Emarsys on improving customer satisfaction and loyalty most recently... - [PRESS RELEASE: Zoomalia Digital Marketing Purrs with Improved Automation and Personalization After Only Four Months on the SAP Emarsys AI Powered Marketing Platform](https://emarsystest.com/press-release/zoomalia-digital-marketing-purrs-improved-automation-personalization-four-months-emarsys-ai-powered-marketing-platform/): SAP Emarsys Smart Insights and Predict tools produce significant increases in customer engagement with better product and email recommendations PARIS,... - [PRESS RELEASE: Cheerz Achieves Truly Integrated Digital Campaigns Through Better Segmentation and Personalization With SAP Emarsys AI Marketing](https://emarsystest.com/press-release/cheerz-achieves-truly-integrated-digital-campaigns-better-segmentation-personalization-emarsys-ai-marketing/): Cheerz's customer engagement triples, conversion rates increase by 20% and retention goes up by 10 points thanks to better segmentation,... - [PRESS RELEASE: AllSaints Chooses SAP Emarsys to Deliver Truly Personalized Customer Experiences](https://emarsystest.com/press-release/allsaints-chooses-emarsys-deliver-truly-personalized-customer-experiences/): Global, digital fashion giant selects SAP Emarsys AI-optimized personalization platform to transform CRM and deliver a unique brand experience across... - [PRESS RELEASE: SAP Emarsys Launches Turnkey Solutions Embedded with Industry Specific Data to Address ‘Empty Software’ Epidemic Holding Marketers Back](https://emarsystest.com/press-release/emarsys-launches-turnkey-solutions-embedded-with-industry-specific-data-to-address-empty-software-epidemic-holding-marketers-back/): Improved ‘marketers’ experience’ dramatically decreases the technology adoption gap and reduces time to value using software with embedded knowledge, personalized... - [PRESS RELEASE: UK Research Reveals Consumers Will Boycott Brands That Fail to Personalize But Are Comfortable with AI in Exchange for a Better Experience](https://emarsystest.com/press-release/uk-research-reveals-consumers-will-boycott-brands-fail-personalize-comfortable-ai-exchange-better-experience/): Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as... - [PRESS RELEASE: Jo Malone CBE Joins Google, Facebook, Forrester and Client Keynotes at SAP Emarsys Revolution](https://emarsystest.com/press-release/jo-malone-cbe-joins-google-facebook-forrester-client-keynotes-emarsys-revolution/): Clients, partners and influencers converge on London to discover how to revolutionize their roles and differentiate the brands they work... - [Poolside Utopia Brand Orlebar Brown Makes a Big Splash with SAP Emarsys AI Enabled Cloud Marketing](https://emarsystest.com/press-release/poolside-utopia-brand-orlebar-brown-makes-big-splash-emarsys-ai-enabled-cloud-marketing/): Orlebar Brown chooses array of SAP Emarsys marketing solutions to improve customer engagement with its jet-set customers through enhanced personalization... - [SAP Emarsys AI Marketing Solution Rises to the Occasion for GlamCorner](https://emarsystest.com/press-release/emarsys-ai-marketing-solution-rises-occasion-glamcorner/): Australian dress hire company chooses SAP Emarsys for cross-channel personalization, leading to a 5% increase in overall revenue contribution in... - [PRESS RELEASE: Toolstation Integrates New SAP Emarsys Personalized Direct Mail Service Into Its Omnichannel Strategy](https://emarsystest.com/press-release/toolstation-integrates-new-emarsys-personalized-direct-mail-service-omnichannel-strategy/): British suppliers to the trade industry unifies marketing channels across its online and offline customer databases, using SAP Emarsys AI... - [PRESS RELEASE: Char-Broil Chooses SAP Emarsys and BrightWave to Improve Customer Engagement through Automated Personalization](https://emarsystest.com/press-release/char-broil-chooses-emarsys-brightwave-improve-customer-engagement-automated-personalization/): Leading grill manufacturer deploys SAP Emarsys AI-optimized platform to raise lifetime customer loyalty and value by delivering personalized, multichannel marketing... - [PRESS RELEASE: SAP Emarsys Global Leadership Strengthened and Geographically Relocated to Accelerate Growth](https://emarsystest.com/press-release/emarsys-global-leadership-strengthened-geographically-relocated-accelerate-growth/): Global marketing platform company appoints industry veteran, Bijan Bedroud as Chief Revenue Officer; SAP Emarsys CEO, Ohad Hecht to lead... - [PRESS RELEASE: Replacements, Ltd. Improves Customer-Centric Marketing and Personalization Using SAP Emarsys AI Platform](https://emarsystest.com/press-release/replacements-ltd-improves-customer-centric-marketing-personalization-using-emarsys-ai-platform/): Specialist retailer now matches great call center and in-store customer experience on digital channels, generating additional revenue within the first... - [PRESS RELEASE: Astley Clarke’s Marketing Sparkles with SAP Emarsys AI](https://emarsystest.com/press-release/astley-clarkes-marketing-sparkles-emarsys-ai/): UK jeweller Astley Clarke targets new audiences; increases direct email revenue by 23% by taking an automated approach with SAP... - [SAP Emarsys and Return Path Announce Global Partnership and 22% Increase in Engagement for Radley](https://emarsystest.com/press-release/emarsys-return-path-announce-global-partnership-22-increase-engagement-radley/): Strategic partnership enables enhanced email deliverability - the key to omnichannel excellence and consumer engagement for brands, such as luxury... - [French Consumer Tech Retailer, MacWay Chooses SAP Emarsys to Improve Customer Experience and Drive Revenue](https://emarsystest.com/press-release/french-consumer-tech-retailer-macway-chooses-emarsys-improve-customer-experience-drive-revenue/): MacWay improves personalization and automation across six channels; 5% of revenue now from social networks; 39% of MacWay revenue from... - [AI-driven marketing with SAP Emarsys stimulates uplift in revenue for Just Wines Australia](https://emarsystest.com/press-release/ai-driven-marketing-emarsys-stimulates-uplift-revenue-just-wines-australia/): SAP Emarsys AI-enabled platform drives improved customer experience through increased personalisation for leading Australian online wine retailer Sydney, Australia, 26 June... - [Catawiki Chooses SAP Emarsys to Drive Customer Engagement through Automated Personalization](https://emarsystest.com/press-release/catawiki-chooses-emarsys-to-drive-customer-engagement-through-automated-personalization/): Europe’s fastest growing auction site deploys SAP Emarsys AI-enabled platform to raise lifetime customer loyalty and value by delivering personalized,... - [Catawiki Chooses SAP Emarsys to Drive Customer Engagement through Automated Personalization](https://emarsystest.com/press-release/catawiki-chooses-emarsys-to-drive-customer-engagement-through-automated-personalization/): Europe’s fastest growing auction site deploys SAP Emarsys AI-enabled platform to raise lifetime customer loyalty and value by delivering personalized,... - [LD Products Chooses SAP Emarsys for Personalization and Optimization](https://emarsystest.com/press-release/ld-products-chooses-emarsys-for-personalization-and-optimization/): Leading retailer of printing consumables and office supplies implements SAP Emarsys AI-enabled platform to seamlessly personalize, replenish and raise customer... - [La Jolla Group Weaves in Customer-Centric Marketing Using SAP Emarsys AI](https://emarsystest.com/press-release/la-jolla-group-weaves-customer-centric-marketing-using-emarsys-ai/): Global premium retailer deploys SAP Emarsys AI-optimized platform to automate highly-personalized marketing campaigns, boosting post-purchase conversions and customer loyalty INDIANAPOLIS,... - [Global Shop Direct Increases Revenue by 20% using SAP Emarsys AI-Enabled Marketing Platform](https://emarsystest.com/press-release/global-shop-direct-increases-revenue0-using-emarsys-ai-enabled-marketing-platform/): SAP Emarsys personalisation and automation drives customer engagement and sales for leading Australian TV retailer Sydney, AUSTRALIA – 26 March 2018 – SAP Emarsys,... - [SAP Emarsys AI-Enabled Marketing Platform Drives 40% Order Increase at BrandAlley](https://emarsystest.com/press-release/emarsys-ai-enabled-marketing-platform-drives-40-order-increase-brandalley/): Discount designer brand e-tailer uses SAP Emarsys platform to personalise omnichannel campaigns, driving significant sales increase LONDON, UK – 20... - [Showpo Chooses SAP Emarsys to Sharpen Competitive Edge Through Digital Transformation and Personalization Strategy](https://emarsystest.com/press-release/showpo-chooses-emarsys-sharpen-competitive-edge-digital-transformation-personalization-strategy/): SAP Emarsys marketing platform, including newly launched AI-optimized Web Channel solution, allows Showpo to increase revenue and drive more effective... - [SAP Emarsys Deepens AI and Personalization Capabilities, Transforming Websites into a Truly Integrated Marketing Channel](https://emarsystest.com/press-release/emarsys-launches-ai-optmized-web-channel/): Powered by real-time session and historical CRM data, new AI-optimized Web Channel solution adds websites to omnichannel experiences and boosts... - [LUISAVIAROMA Increases Website Conversion Rates by 400% and Email Revenue by 900% Using SAP Emarsys AI Marketing Platform](https://emarsystest.com/press-release/luisaviaroma-customer-win-news/): Global fashion retailer chooses SAP Emarsys highly-personalized omnichannel marketing platform and newly launched AI-optimized Web Channel to increase customer engagement... - [SAP Emarsys Announces New AI Marketing Research and Final Keynote Speakers at Revolution Event](https://emarsystest.com/press-release/emarsys-announces-new-ai-marketing-research-final-keynote-speakers-revolution-event/): New Research from eMarketer and new speakers, such as footballing legend and tech investors, Jens Lehman, strengthen event focusing on... - [L’Oréal Chooses SAP Emarsys to Support Digital Transformation and Personalization Strategy](https://emarsystest.com/press-release/loreal-chooses-emarsys-support-digital-transformation-personalization-strategy/): SAP Emarsys supports L’Oréal’s consumer-centric, omnichannel engagement in Hong Kong Hong Kong – 13 September 2017 – SAP Emarsys, a... - [New Study Reveals that Retailers are Ready for AI Marketing, but 70% Regard Technical Skills as a Barrier to Mainstream Adoption](https://emarsystest.com/press-release/new-study-reveals-retailers-ready-ai-marketing-70-regard-technical-skills-barrier-mainstream-adoption/): Nearly one in two retailers are missing out on leveraging AI marketing to personalize the customer journey and better understand... - [FreestyleXtreme Chooses SAP Emarsys AI-Enabled Marketing Platform to Support International Growth Plans](https://emarsystest.com/press-release/freestylextreme-chooses-emarsys-ai-enabled-marketing-platform-support-international-growth-plans/): FreestyleXtreme boosts web revenues by 8%, and increases agility of marketing team by reducing time to execute campaigns from 2... - [SAP Emarsys Named a Strong Performer in Real-Time Interaction Management by Independent Research Firm](https://emarsystest.com/press-release/emarsys-named-strong-performer-real-time-interaction-management-independent-research-firm/): Advanced Analytics and Cross-Channel Integration are Fueling RTIM Adoption LONDON, U. K. – June 14, 2017 – SAP Emarsys, a... - [Indianapolis Motor Speedway Chooses SAP Emarsys to Enhance and Grow Customer Engagement for Indianapolis 500 and Beyond](https://emarsystest.com/press-release/indianapolis-motor-speedway-chooses-emarsys-enhance-grow-customer-engagement-indianapolis-500-beyond/): SAP Emarsys AI-enabled marketing platform selected by the highest capacity sports venue in the world to personalize real-time, omnichannel racing... - [TwinSpires.com Chooses SAP Emarsys to Grow and Extend Race Day Experience for the Kentucky Derby](https://emarsystest.com/press-release/twinspires-com-chooses-emarsys-grow-extend-race-day-experience-kentucky-derby/): TwinSpires. com looks to increase revenue and drive more effective customer engagement for the Kentucky Derby using AI-Enabled SAP Emarsys... - [Australia a step behind rest of Asia Pacific in understanding the customer journey](https://emarsystest.com/press-release/australia-step-behind-rest-asia-pacific-understanding-customer-journey/): Only one in ten APAC marketers believe their organisation has a well-developed customer journey strategy in place; seven in ten... - [Hong Kong Businesses Must do More to Understand the Customer Journey, According to Survey](https://emarsystest.com/press-release/hong-kong-businesses-must-understand-customer-journey-according-survey/): Only 10 percent of APAC marketers believe their organisation has a well-developed customer journey strategy in place; 70 percent say... - [SAP Emarsys Fuels AI Marketing Capabilities with New Advanced Partner Integrations to Facilitate Cross Platform Data Flow](https://emarsystest.com/press-release/emarsys-fuels-ai-marketing-capabilities-new-advanced-partner-integrations-facilitate-cross-platform-data-flow/): Provider of tangible AI Marketing technology highlights first steps to AI readiness for retail, ecommerce, travel and other B2C brands... - [SAP Emarsys Partners with Kickdynamic and Launches SAP Emarsys Open Time Content](https://emarsystest.com/press-release/emarsys-partners-kickdynamic-launches-emarsys-open-time-content/): Automated and personalized content based on context provides digital marketers a highly engaging email experience for their customers Vienna, AUSTRIA... - [Cosabella’s Revenue Surges 60 Percent Using SAP Emarsys AI-enabled B2C Marketing Cloud](https://emarsystest.com/press-release/cosabellas-revenue-surges-60-percent-using-emarsys-ai-enabled-b2c-marketing-cloud/): SAP Emarsys integration doubles Cosabella’s subscription base through omnichannel marketing and is the next big step in Cosabella’s move into... - [SAP Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers](https://emarsystest.com/press-release/emarsys-launches-artificial-intelligence-marketing/): SAP Emarsys Artificial Intelligence Marketing (AIM) simply and effectively bridges the execution gap between complex data science and scaling truly... - [SAP Emarsys Fuels Innovation in High-Growth B2C Marketing Cloud Business with $22.3 Million Investment from TSLE](https://emarsystest.com/press-release/emarsys-fuels-innovation-high-growth-b2c-marketing-cloud-business2-million-investment-tsle/): Increased momentum in SAP Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) today VIENNA, Austria, October 31,... - [SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe](https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe-2/): President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload”... - [SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe](https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe/): President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload”... - [SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe](https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe-2/): President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload”... - [SAP Emarsys Becomes a Demandware LINK Partner with Certified Integration](https://emarsystest.com/press-release/emarsys-becomes-a-demandware-link-partner-with-certified-integration/): Demandware, a Salesforce Company, Users can Leverage the Power of the SAP Emarsys B2C Marketing Cloud for Deeper One-to-One Customer... - [SAP Emarsys Becomes a Demandware LINK Partner with Certified Integration](https://emarsystest.com/press-release/emarsys-becomes-a-demandware-link-partner-with-certified-integration/): Demandware, a Salesforce Company, Users can Leverage the Power of the SAP Emarsys B2C Marketing Cloud for Deeper One-to-One Customer... - [SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report](https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/): B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys,... - [SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report](https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report-2/): B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys,... - [SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report](https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/): B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys,... - [SAP Emarsys Announces Changes in Executive Leadership](https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/): Vienna AT - July 8, 2016 - SAP Emarsys, a leading global provider of cloud marketing software for B2C companies,... - [SAP Emarsys Announces Changes in Executive Leadership](https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/): Vienna AT - July 8, 2016 - SAP Emarsys, a leading global provider of cloud marketing software for B2C companies,... - [SAP Emarsys Announces Changes in Executive Leadership](https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/): Vienna AT - July 8, 2016 - SAP Emarsys, a leading global provider of cloud marketing software for B2C companies,... - [SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition](https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/): Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is... - [SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition](https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/): Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is... - [SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition](https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/): Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is... - [SAP Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time](https://emarsystest.com/press-release/emarsys-launches-crm-ads-enabling-marketers-to-connect-purchasing-and-behavioral-data-to-advertising-campaigns-in-real-time-3/): Vienna, AT – June 21, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today... - [SAP Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time](https://emarsystest.com/press-release/emarsys-launches-crm-ads-enabling-marketers-to-connect-purchasing-and-behavioral-data-to-advertising-campaigns-in-real-time-3/): Vienna, AT – June 21, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today... - [SAP Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market](https://emarsystest.com/press-release/emarsys-helps-retailers-and-brands-target-the-billion-dollar-m-commerce-market/): Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across... - [SAP Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market](https://emarsystest.com/press-release/emarsys-helps-retailers-and-brands-target-the-billion-dollar-m-commerce-market/): Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across... - [SAP Emarsys Announces its Latest Magento Extension](https://emarsystest.com/press-release/emarsys-announces-latest-magento-extension/): Magento Users can now Access the SAP Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further... - [SAP Emarsys Announces its Latest Magento Extension](https://emarsystest.com/press-release/emarsys-announces-latest-magento-extension/): Magento Users can now Access the SAP Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further... - [SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete](https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/): 81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis,... - [SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete](https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/): 81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis,... - [SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete](https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/): 81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis,... - [Independent Research Firm Cites SAP Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report](https://emarsystest.com/press-release/independent-research-firm-cites-emarsys-strong-performer-q2016-cross-channel-campaign-management-report/): SAP Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria Vienna, AT –... - [Independent Research Firm Cites SAP Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report](https://emarsystest.com/press-release/independent-research-firm-cites-emarsys-strong-performer-q2016-cross-channel-campaign-management-report/): SAP Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria Vienna, AT –... - [2016](https://emarsystest.com/de/press-release/2016-2/): SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe August 29, 2016... - [SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine](https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/): Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 - SAP... - [SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine](https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/): Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 - SAP... - [SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine](https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/): Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 - SAP... - [SAP Emarsys Achieves 100% New Business Growth in 2015](https://emarsystest.com/press-release/emarsys-achieves00-new-business-growth-2015/): Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016... - [SAP Emarsys Achieves 100% New Business Growth in 2015](https://emarsystest.com/press-release/emarsys-achieves00-new-business-growth-2015/): Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016... - [SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday](https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/): Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP... - [SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday](https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/): Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP... - [SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday](https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/): Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP... - [SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King](https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/): Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from... - [SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King](https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/): Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from... - [SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King](https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/): Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from... - [SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital](https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/): First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP... - [SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital](https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/): First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP... - [SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital](https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/): First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP... - [Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’](https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/): SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31,... - [Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’](https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/): SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31,... - [Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’](https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/): SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31,... --- ## Events - [Power to Marketer Festival 2024: Sydney](https://emarsystest.com/events/power-to-marketer-festival-2024-sydney/): - [Power to Marketer Festival 2024: London](https://emarsystest.com/events/power-to-marketer-festival-2024-london/): - [Power to Marketer Festival 2024: Amsterdam](https://emarsystest.com/events/power-to-marketer-festival-2024-amsterdam/): - [eTail Nordic Connect 2024](https://emarsystest.com/events/etail-nordic-connect-2024/): - [Power to the Marketer Festival: Omnichannel & AI Masterclass](https://emarsystest.com/events/power-to-the-marketer-omnichannel-ai-masterclass/): - [Power to Marketer Festival: Dubai](https://emarsystest.com/events/emarsys-power-to-marketer-festival-dubai/): - [SAP Emarsys Power To The Marketer Festival – Dubai 2024](https://emarsystest.com/events/power-to-the-marketer-festival-dubai-2024/): - [SAP Emarsys Power To The Marketer Festival – Munich 2024](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-munich-2024/): - [SAP Emarsys at Shoptalk 2024](https://emarsystest.com/events/emarsys-at-shoptalk-2024/): - [SAP Emarsys Power To The Marketer Festival – Melbourne 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-melbourne-2023/): - [SAP Emarsys Power To The Marketer Festival – Hong Kong 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-hong-kong-2023/): - [SAP Emarsys at DMEXCO 2023](https://emarsystest.com/de/events/emarsys-at-dmexco-2023-2/): - [SAP Emarsys at DMEXCO 2023](https://emarsystest.com/events/emarsys-at-dmexco-2023/): - [SAP Emarsys Power To The Marketer Festival – London 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-london-2023/): - [SAP Emarsys Power To The Marketer Festival – New York 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-new-york-2023/): - [SAP Emarsys Power To The Marketer Festival 2023](https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-2023/): - [IRX 2023](https://emarsystest.com/events/irx-2023/): - [OMR 2023](https://emarsystest.com/de/events/omr-2023/): - [Power to the Marketer: Omnichannel Masterclass](https://emarsystest.com/events/power-to-the-marketer-omnichannel-masterclass/): - [IMRG Customer Connect](https://emarsystest.com/events/imrg-customer-connect/): - [The Richmond Retail & Ecommerce Directors’ Forum](https://emarsystest.com/events/the-richmond-retail-ecommerce-directors-forum/): - [SAP Emarsys exhibits at Shoptalk 2023](https://emarsystest.com/events/emarsys-exhibits-at-shoptalk-2023/): - [SAP Emarsys participates at NRF 2023 Retail’s Big Show](https://emarsystest.com/events/emarsys-participates-at-nrf-2023-retails-big-show/): - [The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice](https://emarsystest.com/events/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/): - [Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession](https://emarsystest.com/events/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/): - [Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars](https://emarsystest.com/events/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/): - [Forrester: The Omnichannel Difference](https://emarsystest.com/events/forrester-the-omnichannel-difference/): - [Berlin: Power To The Marketer Festival 2022](https://emarsystest.com/de/events/https-emarsys-com-de-power-to-the-marketer-festival-2022-berlin/): - [Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty](https://emarsystest.com/events/glossiers-idea-to-industry-leader-retail-panel-from-love-affair-to-loyalty/): - [DMEXCO 2022](https://emarsystest.com/events/dmexco-2022/): - [Optilyz: This is not a Wiesn Party](https://emarsystest.com/events/optilyz-this-is-not-a-wiesn-party/): - [Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies](https://emarsystest.com/events/mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/): - [Le ROI du marketing digital avec le retour d’expérience d’Oxbow](https://emarsystest.com/fr/events/le-roi-du-marketing-digital-avec-le-retour-dexperience-doxbow/): - [Movable Ink – Taking a Customer-Centric Approach to Your Marketing Campaigns](https://emarsystest.com/events/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/): - [K5 Conference](https://emarsystest.com/de/events/k5-conference/): - [ECommerce Day AT](https://emarsystest.com/de/events/ecommerce-day-at/): - [OMR Conference](https://emarsystest.com/de/events/omr-conference/): - [Power To The Marketer Festival 2022](https://emarsystest.com/events/power-to-the-marketer-festival-2022/): - [Pixlee TurnTo – Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers](https://emarsystest.com/events/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/): - [Movable Ink Think Summit](https://emarsystest.com/events/movable-ink-think-summit/): - [SAP Sapphire](https://emarsystest.com/events/sap-sapphire/): - [GDS CMO Summit](https://emarsystest.com/events/gds-cmo-summit/): - [Performance-Reihe 2 Folge 1 (DACH) Grundlagen für das kanalübergreifende Marketing](https://emarsystest.com/de/events/performance-reihe-2-folge-1-dach-grundlagen-fuer-das-kanaluebergreifende-marketing/): - [Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/events/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/): - [Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing](https://emarsystest.com/events/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/): - [eTail ​Summit 2022 Asia](https://emarsystest.com/events/etail-%e2%80%8bsummit-2022-asia/): - [ShopTalk Melbourne](https://emarsystest.com/events/shoptalk-melbourne/): - [D-Congress 2022 by Svensk Digital Handel](https://emarsystest.com/events/d-congress-2022-by-svensk-digital-handel/): - [Retail Fest 2022 by Retail Global](https://emarsystest.com/events/retail-fest-2022-by-retail-global/): - [Retail Executive Summit Asia](https://emarsystest.com/events/retail-executive-summit-asia/): - [Power Retail - All Star Bash](https://emarsystest.com/events/power-retail-all-star-bash/): - [The Challenge of Omnichannel Marketing - Wednesday Relations Webinar](https://emarsystest.com/events/the-challenge-of-omnichannel-marketing-wednesday-relations-webinar/): - [Virtual Summit: Omnichannel Marketing Innovation](https://emarsystest.com/events/virtual-summit-omnichannel-marketing-innovation/): - [One to One Monaco](https://emarsystest.com/fr/events/one-to-one-monaco/): - [Comment Ornikar maximise l’engagement de ses clients et la conversion ?](https://emarsystest.com/fr/events/comment-ornikar-maximise-lengagement-de-ses-clients-et-la-conversion/): --- ## Glossary - [Webhooks](https://emarsystest.com/learn/glossary/webhooks/): Learn about webhooks and understand their function, integration, and how they optimize your marketing operations. - [Web Messaging](https://emarsystest.com/learn/glossary/web-messaging/): Discover web messaging and learn how this communication technology can reach your target audiences in real-time. - [Repeat Purchase](https://emarsystest.com/learn/glossary/repeat-purchase/): Discover the significance of repeat purchase events and the importance of getting customers to buy again and again. - [Win Back](https://emarsystest.com/learn/glossary/win-back/): Discover the importance of the customer win back and this marketing event's ability to re-engage customers to your brand. - [White Label](https://emarsystest.com/learn/glossary/white-label/): What is white labeling? White labeling is a process where one business — “Business A” — produces a product or... - [User Profile](https://emarsystest.com/learn/glossary/user-profile/): What is a user profile? Understanding the characteristics and tendencies of a user base is essential for any successful business... - [Upsell](https://emarsystest.com/learn/glossary/upsell/): Explore the power of the upsell and the importance of this key sales event in a fully developed sales cycle. - [Tiered Loyalty Program](https://emarsystest.com/learn/glossary/tiered-loyalty-program/): Learn about tiered loyalty programs and their potential to reward and retain customers for maximum engagement. - [Tech Stack](https://emarsystest.com/learn/glossary/tech-stack/): Uncover what a tech stack is and why having an effective marketing tech stack is critical to retail and e-commerce success. - [Stickiness](https://emarsystest.com/learn/glossary/stickiness/): What is stickiness in marketing? Stickiness in marketing refers to a marketing campaign’s ability to make a lasting impression on... - [Retention in E-Commerce](https://emarsystest.com/learn/glossary/retention-e-commerce/): Discover retention e-commerce and its ability to enhance customer loyalty and drive additional revenue from existing customers. - [Retargeting](https://emarsystest.com/learn/glossary/retargeting/): What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand in front of users who... - [Repeat Customer](https://emarsystest.com/learn/glossary/repeat-customer/): Explore the definition of a repeat customer and the importance of driving exceptional experiences that keep them coming back. - [Purchase Frequency](https://emarsystest.com/learn/glossary/purchase-frequency/): Discover purchase frequency and the power to drive sales growth by encouraging repeat buying from your customers. - [Point Of Sale](https://emarsystest.com/learn/glossary/point-of-sale/): What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retail... - [Marketing Campaign](https://emarsystest.com/learn/glossary/marketing-campaign/): What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service, or cause. It... - [Key Performance Indicators (KPIs)](https://emarsystest.com/learn/glossary/key-performance-indicators-kpis/): What are Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are measurable values that help businesses track and evaluate their... - [Data Silo](https://emarsystest.com/learn/glossary/data-silo/): What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in... - [Progressive Profiling](https://emarsystest.com/learn/glossary/progressive-profiling/): What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and completeness by gradually asking users... - [Predictive Intelligence](https://emarsystest.com/learn/glossary/predictive-intelligence/): Discover predictive intelligence and this exciting new technology's enhancement to targeted marketing marketing campaigns. - [Open-Time Content](https://emarsystest.com/learn/glossary/open-time-content/): What is open-time content? Open-time content is content that is updated in real-time as soon as a user opens a... - [Dynamic Segmentation](https://emarsystest.com/learn/glossary/dynamic-segmentation/): What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividing your customer database into different... - [Customer Onboarding](https://emarsystest.com/learn/glossary/customer-onboarding/): Explore customer onboarding and the importance of teaching new customers the value of your product or service. - [In-App Messages](https://emarsystest.com/learn/glossary/in-app-messages/): Explore in-app messages and learn how to engage users effectively and optimize mobile interactions. - [Post-Purchase Upsell](https://emarsystest.com/learn/glossary/post-purchase-upsell/): Discover the value of the post-purchase upsell and the potential to maximize revenue and customer satisfaction after a sale. - [Mobile Marketing Automation](https://emarsystest.com/learn/glossary/mobile-marketing-automation/): Discover how mobile marketing automation can supercharge your efforts in reaching a mobile-savvy audience. - [Push Messaging](https://emarsystest.com/learn/glossary/push-messaging/): Discover what push messages are and how they drive engagement and reach users with timely and relevant content. - [Relationship Marketing](https://emarsystest.com/learn/glossary/relationship-marketing/): What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term customer loyalty to increase sales. It... - [Transactional Messaging](https://emarsystest.com/learn/glossary/transactional-messaging/): Discover the power of transactional messaging and how this critical communication tool enhances customer engagement - [Retention](https://emarsystest.com/learn/glossary/retention/): Learn about retention and the powerful capability to to retain customers and keep them coming back to your brand versus a competitor. - [Retail Email Automation](https://emarsystest.com/learn/glossary/retail-email-automation/): Discover retail email automation and learn to deliver tailored messages that drive sales and customer loyalty. - [Predictive Segmentation](https://emarsystest.com/learn/glossary/predictive-segmentation/): Discover the power of predictive segmentation and learn how it can empower you to make informed decisions and drive revenue growth. - [Omnichannel Engagement](https://emarsystest.com/learn/glossary/omnichannel-engagement/): Explore omnichannel engagement and it's ability to deliver a seamless and consistent customer experience across all touchpoints. - [Customer Behavior](https://emarsystest.com/learn/glossary/customer-behavior/): What is customer behavior? Customer behavior is a combination of the actions and decision-making processes of consumers in response to... - [CSAT](https://emarsystest.com/learn/glossary/csat/): What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment that a customer feels after... - [Web Channel](https://emarsystest.com/learn/glossary/web-channel/): Discover the power of effective web channels in modern marketing to optimize your online presence, engage visitors, and drive meaningful interactions. - [E-commerce Email Marketing](https://emarsystest.com/learn/glossary/ecommerce-email-marketing/): Learn about E-commerce email marketing and the importance of driving sales and engagement with this must-have channel. - [Cross-Sell](https://emarsystest.com/learn/glossary/cross-sell/): Discover the art of cross-selling and the ability to increase revenue and average order value from your customers. - [Churn](https://emarsystest.com/learn/glossary/churn/): Uncover the meaning and impact of churn in business and the importance of reducing this important metric. - [Average Order Value](https://emarsystest.com/learn/glossary/average-order-value/): Learn exactly what average order value is and how e-commerce brands can increase AOV. - [AI Insights](https://emarsystest.com/learn/glossary/ai-insights/): Demystify AI insights and their role in data-driven decisions and learn how artificial intelligence transforms marketing effectiveness. - [1:1 Personalization](https://emarsystest.com/learn/glossary/11-personalization/): Learn how 1-to-1 personalization enhances customer experiences to create meaningful connections and drive customer engagement - [Single Customer View](https://emarsystest.com/learn/glossary/single-customer-view/): Explore what a single customer view is and the advantages of having unified customer data across multiple channels. - [Push Notifications](https://emarsystest.com/learn/glossary/push-notifications/): Discover what push notifications are and their role in maximizing customer engagement and retention. - [Predictive Analytics](https://emarsystest.com/learn/glossary/predictive-analytics/): Discover predictive analytics and harness it's ability to make data-driven decisions and improve your marketing outcomes. - [Personalized Marketing](https://emarsystest.com/learn/glossary/personalized-marketing/): Learn about personalized marketing and how it can transform your campaigns and resonate deeply with your audience. - [Personalization](https://emarsystest.com/learn/glossary/personalization/): Explore personalization and learn about the critical importance of a personalized marketing approach across all channels. - [Mobile Marketing](https://emarsystest.com/learn/glossary/mobile-marketing/): Navigate the dynamic landscape of mobile marketing and leverage its potential for reaching a mobile-first audience - [Mobile In-App](https://emarsystest.com/learn/glossary/mobile-in-app/): Explore the world of mobile in-app marketing and the power it has to boost user engagement and conversions. - [Customer Segmentation](https://emarsystest.com/learn/glossary/customer-segmentation/): Harness the power of customer segmentation to deliver personalized experiences that resonate with your audience. - [Customer Retention](https://emarsystest.com/learn/glossary/customer-retention/): Discover the importance of customer retention and it's impact on your business's long-term success. - [Customer Obsession](https://emarsystest.com/learn/glossary/customer-obsession/): Discover the meaning of customer obsession and it's massive advantage over less obsessed brands. - [Cross-Channel Messaging](https://emarsystest.com/learn/glossary/cross-channel-messaging/): Explore the art of cross-channel messaging, what it is and its role in creating cohesive marketing campaigns. - [Conversion](https://emarsystest.com/learn/glossary/conversion/): Discover the importance of the conversion in digital marketing and fully understand this vital metric. - [Control Group](https://emarsystest.com/learn/glossary/control-group/): What is a control group? In marketing, a control group is a subset of an audience or customer base used... - [Channel](https://emarsystest.com/learn/glossary/channel/): What is a channel in marketing? Marketing channels are the pathways through which goods, products, services, and information are transferred... - [A/B Testing](https://emarsystest.com/learn/glossary/a-b-testing/): A/B testing is a method of testing two versions of a variable inside of critical marketing material and could mean make or break for your marketing budget. Read more to learn how to put this tried and true exercise to work in your favor. - [Google Analytics](https://emarsystest.com/learn/glossary/google-analytics/): Learn about how data-driven insights from the well-known Google Analytics can help optimize your digital strategies. - [Email Deliverability](https://emarsystest.com/learn/glossary/email-deliverability/): What is email deliverability? Email deliverability is the process of ensuring that emails sent from an email sender to a... - [Hard Bounce](https://emarsystest.com/learn/glossary/hard-bounce/): What is a hard bounce? A hard bounce is an email that cannot be delivered to the intended recipient. This... - [Email Automation Strategy](https://emarsystest.com/learn/glossary/email-automation-strategy/): What is an email automation strategy? An email automation strategy is a marketing technique built around emails that are programmed... - [E-commerce Marketing](https://emarsystest.com/learn/glossary/ecommerce-marketing/): Discover E-commerce marketing and learn how to boost marketing conversions and increase E-commerce revenue. - [Deep Learning](https://emarsystest.com/learn/glossary/deep-learning/): What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks to model complex... - [Buying Journey](https://emarsystest.com/learn/glossary/buying-journey/): What is the buying journey? The buying journey is the process that customers go through when they make a purchase.... - [Behavioral Signals](https://emarsystest.com/learn/glossary/behavioral-signals/): What are behavioral signals? Behavioral signals refer to the marketing data collected on a customer's interactions with a brand, including... - [Abandoned Browse](https://emarsystest.com/learn/glossary/abandoned-browse/): Explore the concept of browse abandonment and its impact on recovering lost sales. - [Abandoned Cart](https://emarsystest.com/learn/glossary/abandoned-cart/): Explore the impact of abandoned carts and the importance of optimizing customer journeys and re-engaging shoppers to recover lost sales. - [Deep Linking](https://emarsystest.com/learn/glossary/deep-linking/): What is deep linking? Deep linking is the practice of linking to a specific piece of content, located either in-app... - [Geofence](https://emarsystest.com/learn/glossary/geofence/): Explore the concept of geofencing and its marketing applications to help boost effective location-based marketing. - [Marketing Automation](https://emarsystest.com/learn/glossary/marketing-automation/): Explore the world of marketing automation and how it can streamline your marketing processes for maximum marketing efficiency. - [Customer Loyalty](https://emarsystest.com/learn/glossary/customer-loyalty/): Learn about the importance of customer loyalty and the ability to cultivate lasting relationships with your audience. - [Customer Lifecycle](https://emarsystest.com/learn/glossary/customer-lifecycle/): Understand the customer lifecycle and it's intricate stages to tailor your marketing strategies for each phase. - [Email Automation](https://emarsystest.com/learn/glossary/email-automation/): Explore the power of email automation and streamline your marketing efforts for maximum efficiency. - [Customer Lifetime Value](https://emarsystest.com/learn/glossary/customer-lifetime-value/): Discover the significance of customer lifetime value and strategies to maximize it for sustainable revenue growth. - [Customer Engagement Platform](https://emarsystest.com/learn/glossary/customer-engagement-platform/): Explore the benefits of a robust customer engagement platform that can upgrade your marketing efforts across all channels. - [Customer Experience](https://emarsystest.com/learn/glossary/customer-experience/): Learn about customer experience with insights and strategies that create memorable moments for your customers. - [Cross-Channel Marketing](https://emarsystest.com/learn/glossary/cross-channel-marketing/): Learn what cross channel marketing is and how this approach ensures you reach new customers on the right platform at the right time. - [Customer Journey](https://emarsystest.com/learn/glossary/customer-journey/): Explore the importance of the customer journey and the five key stages that turn a new lead into a customer. - [Customer Lifecycle Management](https://emarsystest.com/learn/glossary/customer-lifecycle-management/): Discover customer lifecycle management and it's ability to nurture relationships and drive business growth. - [Customer Lifecycle Marketing](https://emarsystest.com/learn/glossary/customer-lifecycle-marketing/): Discover customer lifecycle marketing and the importance of nurturing customer relationships at every stage. - [Multi-Channel](https://emarsystest.com/learn/glossary/multi-channel/): Explore multi-channel and it's unique contribution to help you effectively reach your audience through multiple platforms and channels. --- ## SAP Emarsys Partner Directory - [Mparticle](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mparticle/): mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments... - [Vass](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/vass/): Complex made simple. - [Flutter](https://emarsystest.com/partner-ecosystem/directory/technology-partners/flutter/): Build beautiful, modern apps fast - [Apple](https://emarsystest.com/partner-ecosystem/directory/technology-partners/apple/): Innovative technology that inspires creativity and simplifies life - [Huawei](https://emarsystest.com/partner-ecosystem/directory/technology-partners/huawei/): Cutting-edge solutions for telecom, enterprise, and consumer markets - [Link Mobility](https://emarsystest.com/partner-ecosystem/directory/technology-partners/link-mobility/): Seamlessly connect with customers through Link Mobility's mobile messaging solutions - [Burst SMS](https://emarsystest.com/partner-ecosystem/directory/technology-partners/burst-sms/): Instantly reach customers with Burst SMS - the easiest way to power up your marketing strategy - [Dimoco Messaging](https://emarsystest.com/partner-ecosystem/directory/technology-partners/dimoco-messaging/): Enhance customer engagement with Dimoco Messaging's SMS solutions - [iundf Marketing Technology](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/iundf-marketing-technology/): As part of the iundf family, iundf blends MarTech with creativity, focusing on marketing automation and personalization. - [FCamara](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/fcamara/): FCamara helps European businesses thrive in any market scenario with tech, performance, and innovation services and solutions. - [ASM Tech Growth](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/asm-tech-growth/): Technological innovation for sustainable growth - [Shuyun](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/shuyun/): China's leading consumer digital operation technology company. - [Swanky](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/swanky/): Leading international Shopify Plus agency. - [Derga Consulting](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/derga-consulting/): Driving the digital transformation together. - [Blue Wheel](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/blue-wheel/): Scaling Brands: D2C, Amazon, Walmart, & Retail - [OMMAX](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ommax/): OMMAX - BUILDING DIGITAL LEADERS - [Elision](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/elision/): Your guide to digital success - [XCM](https://emarsystest.com/partner-ecosystem/directory/technology-partners/xcm/): - [BASE1](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/base1/): Experts in enterprise digital marketing and commerce. - [Syskoplan Reply](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/syskoplan-reply/): Supporting businesses with the latest SAP solutions - [Dunn Solutions](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dunn-solutions/): Digital Commerce & Business Transformation Agency - [Seidor](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/seidor/): A technology consultancy offering MarTech solutions - [Publicare](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/publicare/): Empowering brands with data-driven solutions to scale customer engagement - [Tenthpin](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/tenthpin/): Leading business and technology consultancy - [Playable](https://emarsystest.com/partner-ecosystem/directory/technology-partners/playable/): Add videos to your email campaigns, to create engaging video email campaigns that are playable on all devices and all... - [Discover Technology](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/discover-technology/): Unleashing innovation for an infinite future - [KPS](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/kps/): Instant transformation - [MySQL](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mysql/): A powerful, reliable and open source database management system - [PostgeSQL](https://emarsystest.com/partner-ecosystem/directory/technology-partners/postgesql/): A powerful open-source database for scalable, high-performance applications - [Zapier](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zapier/): Seamlessly connecting apps to automate workflows - [Adverity](https://emarsystest.com/partner-ecosystem/directory/technology-partners/adverity/): A data-driven marketing analytics platform - [Survey Monkey](https://emarsystest.com/partner-ecosystem/directory/technology-partners/survey-monkey/): Empowering decision makers with easy-to-use survey tools - [parcelLab](https://emarsystest.com/partner-ecosystem/directory/technology-partners/parcellab/): Automated tracking and communication platform - [Opera](https://emarsystest.com/partner-ecosystem/directory/technology-partners/opera/): Fast, feature-rich web browser for a seamless browsing experience - [Firefox](https://emarsystest.com/partner-ecosystem/directory/technology-partners/firefox/): Fast, private and secure web browsing - [Microsoft](https://emarsystest.com/partner-ecosystem/directory/technology-partners/microsoft/): Innovative technology solutions for all industries - [Amazon Redshift](https://emarsystest.com/partner-ecosystem/directory/technology-partners/amazon-redshift/): Transform data into insights with a cost-effective cloud data warehouse - [Sitoo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sitoo/): The all-in-one cloud platform for modern retail - [Yocuda](https://emarsystest.com/partner-ecosystem/directory/technology-partners/yocuda/): Revolutionizing customer experience with AI-powered solutions - [Odicci](https://emarsystest.com/partner-ecosystem/directory/technology-partners/odicci/): The leading customer engagement platform for driving loyalty and increasing revenue - [Persado](https://emarsystest.com/partner-ecosystem/directory/technology-partners/persado/): Revolutionizing the way brands generate personalized messages with powerful AI technology - [Yotpo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/yotpo/): Harness the power of customer content to drive growth - [Power Reviews](https://emarsystest.com/partner-ecosystem/directory/technology-partners/power-reviews/): - [Concentrix China](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/concentrix-china/): Designing, building, and operating a new world of customer experience - [Contentful](https://emarsystest.com/partner-ecosystem/directory/technology-partners/contentful/): More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any... - [BORN Group](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/born-group/): Full-service agency - [Wunderman Thompson](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/wunderman-thompson/): Building brands and businesses by turning inspiration into action - [Creatable](https://emarsystest.com/partner-ecosystem/directory/technology-partners/creatable/): Video commerce platform for brands to showcase products and drive sales - [Vidcorp](https://emarsystest.com/partner-ecosystem/directory/technology-partners/vidcorp/): Transforming video communication with streamlined solutions - [Trustpilot](https://emarsystest.com/partner-ecosystem/directory/technology-partners/trustpilot/): Customer reviews you can trust. Boost loyalty and sales with Trustpilot - [Bazaarvoice](https://emarsystest.com/partner-ecosystem/directory/technology-partners/bazaarvoice/): Empowering authentic customer conversations for brands - [Patchworks](https://emarsystest.com/partner-ecosystem/directory/technology-partners/patchworks/): Patchworks is a leading iPaaS provider for fast-growing retail, across the world - [Klarna](https://emarsystest.com/partner-ecosystem/directory/technology-partners/klarna/): Shop now, pay later - with Klarna's flexible payment options - [Snowflake](https://emarsystest.com/partner-ecosystem/directory/technology-partners/snowflake/): Revolutionize your data warehousing with Snowflake's cloud-based platform - [Magnolia](https://emarsystest.com/partner-ecosystem/directory/technology-partners/magnolia/): Flexible and intuitive CMS for personalized digital experiences - [Phrasee](https://emarsystest.com/partner-ecosystem/directory/technology-partners/phrasee/): AI-powered copywriting for email, social and push - [Messengerpeople](https://emarsystest.com/partner-ecosystem/directory/technology-partners/messengerpeople/): Revolutionize your communication with Messengerpeople's chatbot solutions - [StrategiQ](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/strategiq/): Award-winning marketing agency offering a full suite of digital services and dedicated in-house teams. - [DEVGRU](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/devgru/): Specialists in customer experience optimization - [Avvale](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/avvale/): Enabling what's next - [Keyrus](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/keyrus/): Keyrus is a French-listed global consultancy - [NTT Data](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ntt-data/): Transforming SAP® Solutions into value - [retailsolutions](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/retailsolutions/): European leader in SAP retail consulting - [nexum](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/nexum/): Your partner for digital transformation - [Pivotree](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pivotree/): Designing, building, and managing frictionless commerce experiences for global brands - [Pmweb](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pmweb/): Creating unique relationships at scale - [Infosys](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/infosys/): Global leader in next-gen digital services and consulting - [CX100](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/cx100/): Reimagining experiences for visionary brands - [Beyond Technologies](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/beyond-technologies/): Professional services firm, specializing in SAP solution integration - [Apex Theorem](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/apex-theorem/): Revenue boosting customized business solutions - [Pearl](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pearl/): Creating the world’s best commerce experiences - [Ink IT Solutions](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ink-it-solutions/): Taking the customer and employee experience to new heights - [Driven CX](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/driven-cx/): Elevate your digital growth - [DMi Partners](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dmi-partners/): Leading agency for email and affiliate marketing - [Accely](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/accely/): Accely is a global technology solutions provider. - [Smith](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/smith/): A new kind of partner for a new kind of commerce - [Netconomy](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/netconomy/): Netconomy offers cutting-edge digital innovation solutions. - [Salesforce Commerce](https://emarsystest.com/partner-ecosystem/directory/technology-partners/salesforce-commerce/): CRM software powerhouse for sales, marketing and customer service - [Planalytics, Inc.](https://emarsystest.com/partner-ecosystem/directory/technology-partners/planalytics-inc/): Demand analytics firm enabling consumer-focused businesses to isolate, measure, & manage the weathers influence on their business - [optilyz](https://emarsystest.com/partner-ecosystem/directory/technology-partners/optilyz/): Automate direct mails with programmatic print - [Movable Ink](https://emarsystest.com/partner-ecosystem/directory/technology-partners/movable-ink/): Dynamic email content for personalized brand experiences - [Mercaux](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mercaux/): In-Store Clienteling & CX Platform empowering retailers to deliver exceptional shopping experiences, both in-store & remotely - [Meta](https://emarsystest.com/partner-ecosystem/directory/technology-partners/meta/): Empowering digital transformation through AI-driven solutions - [Mention Me](https://emarsystest.com/partner-ecosystem/directory/technology-partners/mention-me/): Turn brand fans into sustainable growth. Identify, acquire and nurture your best customers with the world's first Customer Advocacy Intelligence... - [Jebbit](https://emarsystest.com/partner-ecosystem/directory/technology-partners/jebbit/): Engage your audience with interactive marketing - [involve.me](https://emarsystest.com/partner-ecosystem/directory/technology-partners/involve-me/): involve. me is an interactive lead funnel builder for sales, marketing, and HR teams - [Infobip](https://emarsystest.com/partner-ecosystem/directory/technology-partners/infobip/): Global cloud communication platform powering customer engagement, loyalty and growth - [hmmh](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/hmmh/): Germany's leading agency in connected commerce - [Google Wallet](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-wallet/): Keep everything protected in one place, no matter where you go with the new Google Wallet - [Google Pub/Sub](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-pub-sub/): Quickly develop high-quality apps and grow your business - [Google Firebase](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-firebase/): Quickly develop high-quality apps and grow your business - [Google Chrome](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-chrome/): Cross-platform web browser for your computer, phone, and tablet - [Google BigQuery](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-bigquery/): A serverless and cost-effective enterprise data warehouse - [Google Analytics](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-analytics/): Get a complete understanding of your customer journey and improve marketing ROI - [Google Ads](https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-ads/): Google’s advertising platform which includes Google search ads, Google display ads, YouTube ads and more - [Enterprise Wide](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/enterprise-wide/): Advancing customer experience - [gocertify](https://emarsystest.com/partner-ecosystem/directory/technology-partners/gocertify/): Leverage offers to collect emails, phone numbers, demographic and occupation data to build unique customer segments. - [Emplifi](https://emarsystest.com/partner-ecosystem/directory/technology-partners/emplifi/): Unlock authentic brand storytelling with Emplifi's visual marketing platform - [Dynamic Yield](https://emarsystest.com/partner-ecosystem/directory/technology-partners/dynamic-yield/): Transform user experiences with AI-powered personalization - [Criteo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/criteo/): Criteo is the world leader in commerce media, powering online advertising that can be tied to sales at the product... - [charles](https://emarsystest.com/partner-ecosystem/directory/technology-partners/charles/): WhatsApp marketing platform for consumer brands to drive revenue, retention, and customer loyalty. - [Attentive](https://emarsystest.com/partner-ecosystem/directory/technology-partners/attentive/): Personalized mobile messaging for eCommerce - [AtData](https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/atdata/): AtData is the leader in email address intelligence: validate first-party data, enhance profiles, improve customer experience. - [Antavo](https://emarsystest.com/partner-ecosystem/directory/technology-partners/antavo/): API-Centric and No-Code Enterprise Loyalty Cloud - [Annex Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/annex-cloud/): Create emotional, lasting customer connections with the leading global loyalty solution - [AfterShip Tracking](https://emarsystest.com/partner-ecosystem/directory/technology-partners/aftership-tracking/): Proactive shipment tracking that delights your customers, reduces WISMO tickets, and optimizes your delivery performance. - [Adobe Commerce](https://emarsystest.com/partner-ecosystem/directory/technology-partners/adobe-commerce/): Shop smarter with Adobe Commerce: The all-in-one platform for seamless online shopping experiences - [TikTok](https://emarsystest.com/partner-ecosystem/directory/technology-partners/tiktok/): TikTok For Business, a powerful marketing tool - [CommBox](https://emarsystest.com/partner-ecosystem/directory/technology-partners/commbox/): AI-powered, omnichannel customer service platform that securely resolves any customer inquiry across any channel, seamlessly integrated with SAP Emarsys. - [Talon.One](https://emarsystest.com/partner-ecosystem/directory/technology-partners/talon-one/): Talon. One is the most flexible headless loyalty and promotion engine for enterprises. - [NewStore](https://emarsystest.com/partner-ecosystem/directory/technology-partners/newstore/): NewStore offers a scalable, globally compliant unified commerce platform that helps premium brands deliver exceptional experiences. - [Shopgate](https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopgate/): We enable your customers to interact with your brand and products from anywhere. - [Smartling](https://emarsystest.com/partner-ecosystem/directory/technology-partners/smartling/): Hundreds of companies create multilingual websites, marketing campaigns, web and mobile experiences using Smartling. - [Big Commerce + SAP Emarsys Plug In](https://emarsystest.com/partner-ecosystem/directory/technology-partners/big-commerce-sap-emarsys-plug-in/): If you’re a BigCommerce customer, now you can get the benefit of the market leading digital engagement platform, SAP Emarsys,... - [Chatarmin](https://emarsystest.com/partner-ecosystem/directory/technology-partners/chatarmin/): Chatarmin helps you build strong customer relationships through WhatsApp Marketing, seamlessly integrated with your stack. - [LinkedIn](https://emarsystest.com/partner-ecosystem/directory/technology-partners/linkedin/): Connect to the world's largest professional network. - [Tallbob](https://emarsystest.com/partner-ecosystem/directory/technology-partners/tallbob/): Tall Bob helps you deliver SMS & MMS that are more measurable & memorable with customer experiences built to cut... - [Zeotap](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zeotap/): Zeotap CDP is a easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate... - [Zenloop](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zenloop/): Satisfaction in action: our AI-powered CX platform enables you to collect, analyze & act upon customer feedback - now! - [Zendesk](https://emarsystest.com/partner-ecosystem/directory/technology-partners/zendesk/): Customer service software for better customer relationships - [Wunderkind](https://emarsystest.com/partner-ecosystem/directory/technology-partners/wunderkind/): Empowering personalized marketing experiences - [VTEX Connector by Driven](https://emarsystest.com/partner-ecosystem/directory/technology-partners/vtex-connector-by-driven/): Vtex Connector by Driven, provides you not only with an integration solution, but also access to the Driven Connector, which... - [Validity](https://emarsystest.com/partner-ecosystem/directory/technology-partners/validity/): Validity provides email deliverability solutions that maximise inbox placement and increase program revenue. - [Triggerbee](https://emarsystest.com/partner-ecosystem/directory/technology-partners/triggerbee/): Triggerbee is an onsite marketing platform that uses customer data to create tailored web experiences, forms, promotions, and content. - [Tealium](https://emarsystest.com/partner-ecosystem/directory/technology-partners/tealium/): The most trusted customer data platform - [Sinch](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sinch/): Keep things simple, connect multiple channels with Conversation API — one integration for an omnichannel and conversational messaging experience. - [Shopify Plus](https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopify-plus/): An e-commerce platform built to empower entrepreneurs - [Segment](https://emarsystest.com/partner-ecosystem/directory/technology-partners/segment/): Power your AI with the best data infrastructure - [SAP Sales Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-sales-cloud/): Deliver exceptional sales and service experiences and build relationships that last. - [SAP NFT Management](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-nft-management/): The trusted, no code NFT platform to revolutionize your customer experience - [SAP Customer Data Platform](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-platform/): Elevate customer engagement to increase conversion and strengthen retention with customer insights - [SAP Customer Data Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-cloud/): Identify, convert, and retain the right customers at scale with identity, login, consent, and registration management - [SAP Commerce Cloud](https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-commerce-cloud/): Trusted e-commerce platform built to help you innovate while optimizing profitability and your customers’ experience --- # # Detailed Content ## Pages ### New features testing site - Published: 2025-04-29 - Modified: 2025-04-30 - URL: https://emarsystest.com/new-features-testing-site/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Product Hub - DeepDive Vica teszt > Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand! - Published: 2025-04-25 - Modified: 2025-04-25 - URL: https://emarsystest.com/product-hub-deepdive-vica-teszt/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### B2B Online Terms and Conditions > B2B Online summit sweepstakes raffle - Published: 2025-04-25 - Modified: 2025-04-25 - URL: https://emarsystest.com/b2b-online-terms-and-conditions/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### The Global Consumer Products Engagement Report | UAE Edition > Get insights into how UAE consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://emarsystest.com/consumer-products-engagement-report-2025-uae/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Gartner Marketing Symposium 2025 > SAP Emarsys participates at the Gartner Marketing Symposium 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer Product industries. - Published: 2025-04-22 - Modified: 2025-04-23 - URL: https://emarsystest.com/gartner-marketing-symposium-uk-2025/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Thank You - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://emarsystest.com/raffle-thank-you/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Wella Terms and Conditions > AtAt POI Spring Summit 2025, we’re hosting a sweepstakes where you have the chance to win a basket of Wella Company products from brands like: Wella Professionals, GHD and OPI! The prize includes the GHD Duet Style 2-in1 Hot Air Styler, the Winner of the Allure 2023 Best of Beauty Award for Best Flat Iron. - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://emarsystest.com/wella-poi-summit-terms-and-conditions/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### In Person Events > The SAP Emarsys Festival 2025, live and in-person across the globe. Showcasing global brands that are rewriting the rules of customer engagement. - Published: 2025-04-14 - Modified: 2025-04-23 - URL: https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Festival 2025 - Shenzhen > 2025 SAP Emarsys 出海品牌增长峰会，探索AI驱动的品牌增长与全球市场机遇，助力中国DTC品牌实现智能化国际化进程。 - Published: 2025-04-11 - Modified: 2025-04-25 - URL: https://emarsystest.com/sap-emarsys-festival-2025/in-person-events/shenzhen/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### The Global Consumer Products Engagement Report | Australia Edition > Get insights into how Australian consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - Published: 2025-04-09 - Modified: 2025-04-10 - URL: https://emarsystest.com/consumer-products-engagement-report-2025-australia/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Puma Gewinnspiel - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://emarsystest.com/de/puma-gewinnspiel/ - Translation Priorities: Optional --- ### The Global Consumer Products Engagement Report | UK Edition > Get insights into how UK consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - Published: 2025-04-07 - Modified: 2025-04-08 - URL: https://emarsystest.com/consumer-products-engagement-report-2025-uk/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Der globale Engagement-Report für Konsumgüter | Deutschland-Edition > Erfahren Sie mehr darüber, wie deutsche Verbraucher*innen den digitalen Wandel vorantreiben – und wie Marketingverantwortliche Kund*innenbindung und -treue fördern können! - Published: 2025-04-04 - Modified: 2025-04-08 - URL: https://emarsystest.com/de/consumer-products-engagement-report-2025-germany/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Informe global: La interacción con los productos de consumo > Obtenga información sobre cómo los consumidores globales están acelerando la transformación digital y cómo los profesionales del marketing pueden impulsar la interacción y la lealtad. - Published: 2025-04-02 - Modified: 2025-04-25 - URL: https://emarsystest.com/consumer-products-engagement-report-2025-global/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Rapport mondial sur l’engagement dans le secteur des biens de consommation > Découvrez comment les consommateurs du monde entier accélèrent la transformation digitale et comment les marketeurs peuvent maximiser l’engagement et la fidélisation ! - Published: 2025-04-02 - Modified: 2025-04-25 - URL: https://emarsystest.com/consumer-products-engagement-report-2025-global/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### The Global Consumer Products Engagement Report > Get insights into how global consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - Published: 2025-04-02 - Modified: 2025-04-04 - URL: https://emarsystest.com/consumer-products-engagement-report-2025-global/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Partner bei der #OMR25 > Erfahre mehr über die Emarsys Partner bei der #OMR25! - Published: 2025-03-25 - Modified: 2025-03-28 - URL: https://emarsystest.com/de/omr/unsere-partner/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### The Global Consumer Products Engagement Report | US Edition > Get insights into how US consumers are accelerating digital transformation – and how marketers can drive engagement and loyalty! - Published: 2025-03-24 - Modified: 2025-03-25 - URL: https://emarsystest.com/consumer-products-engagement-report-2025-us/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Omnichannel Marketing OMR2025 > Mit SAP Emarsys Omnichannel-Marketing umsetzen: Beispiele führender Marken zeigen, wie personalisierte Erlebnisse die Kund*innentreue und den Umsatz stärken - Published: 2025-03-24 - Modified: 2025-04-07 - URL: https://emarsystest.com/de/omr/omnichannel-marketing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### PUMA Sweepstakes > At NRF 2025, we’re hosting a sweepstakes where you have the chance to win personalized PUMA products. Each day a lucky winner will be drawn to receive a $350.00 (USD) gift card to the PUMA Store. Winners can then go the PUMA NYC flagship store, select their gear and have it personalized onsite! - Published: 2025-03-20 - Modified: 2025-03-20 - URL: https://emarsystest.com/nrf/puma-sweepstakes/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys bei der #OMR2025 > Experience SAP Emarsys at the OMR Festival 2025 on 6 and 7 May in Hamburg – featuring top speakers, masterclasses, networking, a large exhibition and live events. - Published: 2025-03-18 - Modified: 2025-04-22 - URL: https://emarsystest.com/omr/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys bei der #OMR2025 > Erlebe SAP Emarsys beim OMR Festival 2025 am 6. und 7. Mai in Hamburg – mit Top-Speakern, Masterclasses, Networking, einer großen Expo und Live-Acts. - Published: 2025-03-18 - Modified: 2025-04-17 - URL: https://emarsystest.com/omr/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### The Krispy Kreme Omnichannel Journey to Delight Customers - Published: 2025-03-05 - Modified: 2025-03-13 - URL: https://emarsystest.com/the-krispy-kreme-omnichannel-journey-to-delight-customers/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Shoptalk 2025 - Partners > Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2025. - Published: 2025-02-25 - Modified: 2025-04-02 - URL: https://emarsystest.com/shoptalk/partners/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Product Hub - DeepDive > Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand! - Published: 2025-02-20 - Modified: 2025-05-06 - URL: https://emarsystest.com/product-hub/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Product Release > Actualizaciones e innovaciones para admitir la excelencia omnicanal, inteligencia para profesionales de marketing impulsados por IA y extensibilidad y escala de nivel empresarial. - Published: 2025-02-14 - Modified: 2025-02-20 - URL: https://emarsystest.com/product-release/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Product Release > Updates und Innovationen, die Ihnen zu Spitzenleistungen im Omnichannel-Bereich verhelfen – mit AI-gestützter Marketer Intelligence und Erweiterungs- und Skalierungsmöglichkeiten auf Unternehmensniveau. - Published: 2025-02-14 - Modified: 2025-02-20 - URL: https://emarsystest.com/product-release/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Product Release > Des nouveautés et des innovations pour renforcer l'excellence omnicanale, les données mises à la disposition des marketeurs par l'IA et l'extensibilité à l'échelle de l'entreprise. - Published: 2025-02-14 - Modified: 2025-02-20 - URL: https://emarsystest.com/product-release/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Product Release > Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale. - Published: 2025-02-14 - Modified: 2025-03-11 - URL: https://emarsystest.com/product-release/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Omnichannel & AI > Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2025. Learn how we empower marketers with Next Gen Customer Journeys. - Published: 2025-02-10 - Modified: 2025-04-02 - URL: https://emarsystest.com/shoptalk/omnichannel-ai/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Festival 2025 - Thank You - Published: 2025-02-10 - Modified: 2025-04-16 - URL: https://emarsystest.com/sap-emarsys-festival-2025-thank-you/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Festival 2025 - Personalization Masterclass April > Watch the Personalization Masterclass April on demand to discover how brands are driving personalized customer engagement across their entire business. From marketing and e-commerce to retail store partners, sales and service, you’ll learn secrets to creating unforgettable, personalized experiences that deliver life-long customer loyalty. - Published: 2025-02-10 - Modified: 2025-04-10 - URL: https://emarsystest.com/sap-emarsys-festival-2025-personalization-masterclass-april/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Festival 2025 > At this year’s Festival, we’re showcasing global brands that are rewriting the rules of customer engagement. Find out how digital leaders are reinventing direct-to-consumer engagement, propelling growth with AI, driving personalization across the entire business, and stepping into new revenue streams with omnichannel marketing. - Published: 2025-02-10 - Modified: 2025-04-23 - URL: https://emarsystest.com/sap-emarsys-festival-2025/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Shoptalk 2025 > Join SAP Emarsys at Shoptalk 2025 to discover how AI-powered customer engagement drives growth for retailers. Visit us to explore cutting-edge marketing automation and personalization solutions that turn shoppers into loyal customers. - Published: 2025-02-10 - Modified: 2025-04-01 - URL: https://emarsystest.com/shoptalk/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### E-Mail-Marketing-Plattform > Meta Description Erfahren Sie, wie unsere E-Mail-Marketing-Plattform mit AI-Segmentierung und Personalisierung Interaktionen und Konversionen fördert. - Published: 2025-02-06 - Modified: 2025-02-11 - URL: https://emarsystest.com/?page_id=1026800 - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 The Email Marketing Platform trusted by leading brands and innovative marketers across the globe See SAP Emarsys in Action Discover why thousands of marketers trust the SAP Emarsys personalization engine to drive customerengagement across multiple channels. Watch our 3 minute demo Our Email Marketing capabilities “SAP Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push... everything communicates well and easily. ” Jean Baptiste Chapelleaubos Jean-Baptiste Chapelleaubos Customer Engagement Solutions Manager at Betclic See the SAP Emarsys Email Marketing platform in action Hands on view of the platform Deep-dive into ready-made tactics Custom setup and integration options Pricing and onboarding unique to your business --- ### Marketing Automation-Plattform > Meta Description Entdecken Sie, wie Marketer mit unserer Omnichannel Marketing Automation-Plattform mühelos alle Aspekte einer Omnichannel-Marketingstrategie in Echtzeit umsetzen können. - Published: 2025-02-06 - Modified: 2025-02-11 - URL: https://emarsystest.com/?page_id=1026772 - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 --- ### SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines > SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines. Get the report now! - Published: 2025-02-05 - Modified: 2025-02-14 - URL: https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2025/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Enterprise Marketing Automation > Find out how our real-time, Omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease. - Published: 2025-01-21 - Modified: 2025-01-30 - URL: https://emarsystest.com/enterprise-marketing-automation/ - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 --- ### Events > Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025. - Published: 2024-12-20 - Modified: 2025-01-15 - URL: https://emarsystest.com/nrf/events/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### NRF 2025 - Agenda > Explore the SAP Emarsys agenda at NRF 2025 and discover expert-led sessions, insightful discussions, and innovative strategies to drive personalized customer engagement and business growth. - Published: 2024-12-12 - Modified: 2025-01-15 - URL: https://emarsystest.com/nrf/agenda/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### NRF 2025 - Partners > Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2025. - Published: 2024-11-28 - Modified: 2025-01-15 - URL: https://emarsystest.com/nrf/partners/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Product Release Test > Updates and innovations to support omnichannel excellence, AI-powered marketer intelligence, and enterprise-grade extensibility and scale. - Published: 2024-11-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/product-release-test-2/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Archive SAP Emarsys Product Release 2024 Nov > Des nouveautés et des innovations pour renforcer l’excellence omnicanale, les données mises à la disposition des marketeurs par l’IA et l’extensibilité à l’échelle de l’entreprise. - Published: 2024-11-21 - Modified: 2025-02-20 - URL: https://emarsystest.com/?page_id=1018815 - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Archive SAP Emarsys Product Release 2024 nov > Actualizaciones e innovaciones para admitir la excelencia omnicanal, inteligencia para profesionales de marketing impulsados por IA y extensibilidad y escala de nivel empresarial. - Published: 2024-11-21 - Modified: 2025-02-20 - URL: https://emarsystest.com/?page_id=1018815 - Translation Priorities: Opcional - Page Tags: Redesign 2024 --- ### NRF 2025 - Omnichannel AI > Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2025. Learn how we empower marketers with Next Gen Customer Journeys. - Published: 2024-11-14 - Modified: 2025-01-15 - URL: https://emarsystest.com/nrf/nrf-omnichannel-ai-marketing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### NRF 2025 > SAP Emarsys participates at NRF 2025 showcasing the latest Omnichannel Marketing and next gen customer journeys for the Retail and Consumer industries. - Published: 2024-11-14 - Modified: 2025-01-17 - URL: https://emarsystest.com/nrf/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Omnichannel Customer Journey – Wella Company  > In this video, discover how Wella Company engages retailers, stylists, and consumers to deliver tailored recommendations and drive loyalty. - Published: 2024-11-08 - Modified: 2025-01-24 - URL: https://emarsystest.com/omnichannel-customer-journey-wella-company/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Retail Marketing Automation Platform > Find out how our real-time, retail marketing automation platform lets marketers run all aspects of an omnichannel retail marketing strategy with ease. - Published: 2024-10-21 - Modified: 2025-01-30 - URL: https://emarsystest.com/retail-marketing-automation-platform/ - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 --- ### Lifecycle Marketing Automation > Learn how our lifecycle marketing automation capabilities increase acquisition, purchase frequency, average order value, and retention across all channels. - Published: 2024-10-17 - Modified: 2025-01-30 - URL: https://emarsystest.com/lifecycle-marketing-automation/ - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 --- ### Mobile-first Omnichannel Marketing Strategies > Descubra cómo mejorar la retención y la lealtad mediante la integración fluida de datos y experiencias móviles en procesos omnicanal más amplios. - Published: 2024-09-27 - Modified: 2025-03-27 - URL: https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 --- ### Mobile-first Omnichannel Marketing Strategies > Descubra como melhorar a retenção e a lealdade integrando dados e experiências móveis de forma perfeita em jornadas omnicanal mais amplas. - Published: 2024-09-27 - Modified: 2025-03-27 - URL: https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Mobile-first Omnichannel Marketing Strategies > Erfahren Sie, wie Sie durch eine nahtlose Integration mobiler Daten und Erlebnisse in umfassendere Omnichannel-Journeys die Kund*innenbindung und -Treue verbessern können. - Published: 2024-09-27 - Modified: 2025-03-27 - URL: https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Mobile-first Omnichannel Marketing Strategies > Découvrez comment améliorer la rétention et la fidélisation en intégrant les données et expériences mobiles à des parcours omnicanaux plus larges. - Published: 2024-09-27 - Modified: 2025-03-27 - URL: https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Mobile-first Omnichannel Marketing Strategies > Find out how to improve retention and loyalty by seamlessly integrating mobile data and experiences into broader omnichannel journeys. - Published: 2024-09-27 - Modified: 2025-03-27 - URL: https://emarsystest.com/mobile-first-omnichannel-marketing-strategies/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Marketing Automation Platform > Find out how our real-time, omnichannel Marketing Automation Platform lets marketers run all aspects of an omnichannel marketing strategy with ease. - Published: 2024-09-26 - Modified: 2025-04-23 - URL: https://emarsystest.com/marketing-automation-platform/ - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 --- ### AI 营销 - Published: 2024-08-21 - Modified: 2024-08-23 - URL: https://emarsystest.com/ai-marketing/ - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 --- ### E-commerce - Published: 2024-08-13 - Modified: 2025-01-13 - URL: https://emarsystest.com/cn/ecommerce/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### DMEXCO 2024 - Partner > Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen 
Marketing entdecken.  - Published: 2024-07-26 - Modified: 2024-09-20 - URL: https://emarsystest.com/de/dmexco-2024/partner/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### DMEXCO 2024 - AI-Marketing > Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen 
Marketing entdecken.  - Published: 2024-07-26 - Modified: 2024-09-20 - URL: https://emarsystest.com/de/dmexco-2024/ai-marketing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### DMEXCO 2024 Agenda > Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen 
Marketing entdecken.  - Published: 2024-07-26 - Modified: 2024-08-02 - URL: https://emarsystest.com/de/dmexco-2024/dmexco-2024-agenda/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Sydney > Tradition meets transformation at the SAP Emarsys Power to the Marketer Festival 2024 in association with Nora, in Sydney on Wednesday October 23. - Published: 2024-07-25 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/sydney/ - Translation Priorities: Optional Tradition meets transformation From its iconic landmarks to its bustling urban centres, Sydney stands out as a dynamic hub for innovation and growth across industries. With a vibrant cultural scene, diverse influencer landscape and thriving local talent, the city is at the forefront of shaping global trends - transforming the way businesses connect with consumers.     As brands compete for attention, engagement, loyalty and trust, how can marketers make every moment count? How can they reposition and revitalise their brands to attract new audiences and remain relevant? Transformation is required to be top of mind and remain relevant.   The Power to the Marketer Festival 2024, presented by SAP Emarsys, will showcase the exceptional brand moments that happen when tradition meets transformation.   Featuring a stellar line-up of speakers from sports, consumer goods, fashion, lifestyle, travel, leisure and entertainment, you’ll discover how brand leaders are delivering on the promises of quality, connection, creativity and value with the help of AI and tailored technology solutions. Guests will also share best practices on how to use unified customer data and channels to create compelling and memorable omnichannel experiences.   In-Person Agenda 23 October 2024   Who's speaking Partner Sponsors . partner-sponsors figure. wp-block-image {max-width: 200px;margin: 20px auto 100px;} --- ### Power to the Marketer: 2022 | OnDemand - Published: 2024-07-19 - Modified: 2024-07-24 - URL: https://emarsystest.com/power-to-the-marketer-2022-ondemand/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Power to the Marketer: 2023 | OnDemand - Published: 2024-07-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/power-to-the-marketer-2023-ondemand/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Power to the Marketer: London > Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, join us in-person in London on October 10 or stream the live keynote sessions online. - Published: 2024-07-12 - Modified: 2024-10-31 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/london/ - Translation Priorities: Optional Tradition meets transformation British brands are synonymous with quality, craftsmanship and authenticity. As the retail industry navigates political and economic disruption, dampened sales, and the rise of revolutionary technologies, how can marketers combine heritage and modernity to remain relevant and profitable? How can brands successfully blend physical and online retail to tap into a new generation of consumers — without diluting their DNA?   The Power to the Marketer Festival 2024, presented by Vogue Business and SAP Emarsys, showcased the exceptional brand moments that happen when tradition meets transformation.   Featuring a stellar line-up of speakers from retail, fashion, lifestyle, leisure and entertainment, we discovered how brand leaders are delivering on the promises of quality, connection, creativity and value with the help of AI and tailored technology solutions. Guests shared best practices on how to use unified customer data and channels to create compelling and memorable omnichannel experiences. The live Online Experience Discover this year's highlights on demand and available now. Watch now Hosted atCorinthia, London Marketing and brand leaders connected at this lavish venue in the heart of London. Applications now closed @media (max-width: 520px) { . special-cover-section img { height: auto; max-width: 100%; } } @media (min-width: 521px) and (max-width: 782px) { . special-cover-section img { height: auto; max-width: 520px; } } @media (min-width: 783px) and (max-width: 1199px) { . special-cover-section img { height: 300px; width: auto; } } @media (min-width: 1200px) { . special-cover-section img { height: 450px; width: auto; } } . special-cover-section h3 { margin-bottom:... --- ### Power to the Marketer: 2024 | OnDemand > Replay the highlights from Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand! - Published: 2024-07-11 - Modified: 2025-01-24 - URL: https://emarsystest.com/power-to-the-marketer-2024-ondemand/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Hong Kong > Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Marketing-Interactive, in Hong Kong on September 4. - Published: 2024-07-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/hong-kong/ - Translation Priorities: Optional Tradition meets transformation Hong Kong’s vibrant retail scene, from Causeway Bay to Tsim Sha Tsui, is home to some of the most iconic and fast-growing brands. As competition intensifies, marketers must transform to stay relevant and attract new audiences. The Power to the Marketer Festival 2024, presented by SAP Emarsys, will explore how tradition meets transformation. Featuring top speakers from various industries, the event will showcase how AI and technology are helping brands deliver on quality, creativity, and connection. Attendees will learn how to leverage unified customer data to create memorable omnichannel experiences. In-Person Agenda 4 September 2024   Who's speaking Partner Sponsors --- ### PTTM OnDemand Videos > 2023 Festival: London In Person, On Demand - Published: 2024-07-08 - Modified: 2024-07-08 - URL: https://emarsystest.com/pttm-ondemand-videos/ - Translation Priorities: Optional London New York #product-release-cards-block_35ae1569a5144c813cce5ff60687c2c7 . card {min-height:0! important} . block-product-release-cards . bg-decoration { background-color: transparent! important; background: no-repeat center/100% url("https://emarsystest. com/app/uploads/2023/04/ema_PTTM_Festival_23_Join_CTA_BG-scaled. jpg"); } . block-product-release-cards . card-image-link img { border-bottom-right-radius: 0px! important; border-bottom-left-radius: 0px! important; } . mid-col { max-width: 750px; margin-left: auto! important; margin-right: auto! important; text-align: center; } . mid-col . btn { margin-right: 0! important; margin-top:40px } @media (min-width: 992px) { #New-Updates . wp-block-cover { min-height: 542px; } } @media (min-width: 1600px) { #New-Updates . wp-block-cover . wp-block-cover__image-background { object-fit: contain; } } @media (max-width: 991px) { #New-Updates . wp-block-cover { min-height: 180px; } . block-hero-v2 . content-image img {width: 400px;margin-top: 60px} } @media (max-width: 991. 98px){ . block-multilevel-carousel . body-copy { margin-bottom: 0; }} . wistia-link-trigger a { font-size: 14px ! important; color: var(--emarsys-elephant); letter-spacing: 0. 2px; line-height: 20px; font-weight: bold; border-bottom: 3px solid var(--color-variant,#97b1fd); } . wistia-link-trigger a:after { content: var(--icon-arrow-right); display: inline-block; font-family: emarsys; font-size: 12px; font-weight: 400; margin-left: 8px; vertical-align: middle; } . hiddenPopupTrigger{ cursor: pointer; } #multilevel-carousel-block_62d55abaf282c img { height: auto; width: 100%; } . reduce-margin {margin-top: 10px! important} . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; } --- ### DMEXCO 2024 > Am 18.-19. September trifft sich die Digital Marketing & Tech Branche erneut in Köln. Bei Vorträgen internationaler Speaker, Ausstellungen von Top-Brands und praxisorientierten Masterclasses können Marketer sich inspirieren lassen, Know-How holen und Innovationen im Digitalen
Marketing entdecken. - Published: 2024-06-28 - Modified: 2024-09-20 - URL: https://emarsystest.com/de/dmexco-2024/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Watch It Now: SAP Emarsys 3 Minute Demo > 观看SAP Emarsys全渠道营销平台的 3 分钟演示，了解 SAP Emarsys 如何大规模开展一对一个性化营销活动 - Published: 2024-06-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/cn/emarsys-3-minute-demo/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 . block-hero-v2 {min-height: 545px! important} window. _wq = window. _wq || ; window. addEventListener('DOMContentLoaded', function { (function (window, document, $) { $(". cnCustomVideoTrigger"). click(function (e) { e. preventDefault; _wq. push({ id: "4vgvbt42v0", onReady: function (video) { video. popover. show; video. play; } }); }); })(window, document, jQuery); }); 全球 领先品牌和创新营销人员 信赖的客户互动平台  统一客户数据、产品数据和交易数据 创建单一客户视图，提供实时的客户互动数据  借助 AI 创建不同的客户细分群体 利用 AI 和预测分析，根据生命周期阶段以最佳方式与客户细分群体互动 快速部署完全可定制的旅程  基于统一的平台，开展一系列活动，包括在单一渠道发送信息，以及开展复杂的营销活动 跨渠道开展个性化营销活动  使用拖放式编辑器设计电邮，轻松跨渠道定制内容 访问由 AI 提供支持的商业智能和分析  根据 AI 制定明智决策，快速实现成果 了解收入影响  内置报告显示哪里存在潜在的收入和发展机会 支持跨多个渠道提供个性化体验  数据整合是营销人员提供个性化客户体验的最大障碍。Emarsys 可以让您整合整个企业的数据源，并跨营销和商务渠道激活数据。 只需 3 分钟即可亲自了解 Emarsys 全渠道营销平台 了解为何数千名营销人员如此信任 Emarsys 的跨渠道执行，并使用它来提高客户互动度并加速实现业务成果 观看实际应用 . block-lc-success-stories . lc-story__content-number {font-size: 54px! important} . block-lc-success-stories . lc-story__content-title {font-size: 13px! important} --- ### Los Angeles > Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, in Los Angeles on September 19, - Published: 2024-06-24 - Modified: 2024-09-25 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/los-angeles/ - Translation Priorities: Optional Tradition meets transformation From the palm tree-lined designer haven of Rodeo Drive to the red carpet glamour of Hollywood, Los Angeles is home to some of America's most iconic labels and fastest-growing fashion brands.   As brands compete for attention, engagement, loyalty and trust, how can marketers make every moment count? How can they reposition and revitalise their brands to attract new audiences and remain relevant?   The Power to the Marketer Festival 2024, presented by Vogue Business and SAP Emarsys, will showcase the exceptional brand moments that happen when tradition meets transformation.   Featuring a stellar line-up of speakers from retail, fashion, lifestyle, leisure and entertainment, we’ll discover how brand leaders are delivering on the promises of quality, connection, creativity and value with the help of AI and tailored technology solutions. Guests will also share best practices on how to use unified customer data and channels to create compelling and memorable omnichannel experiences. Agenda 19 September 2024 Who's speaking --- ### Ejecución a través de todos los canales > La plataforma de marketing omnicanal en tiempo real de SAP Emarsys permite a los profesionales de marketing gestionar con facilidad todos los aspectos de una estrategia de marketing omnicanal. Vea cómo. - Published: 2024-06-05 - Modified: 2025-02-13 - URL: https://emarsystest.com/omnichannel-marketing-platform/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 --- ### Exécution multicanale > La plateforme de marketing omnicanal en temps réel de SAP Emarsys permet aux spécialistes du marketing de gérer facilement tous les aspects d'une stratégie de marketing omnicanal. Voyez comment. - Published: 2024-06-05 - Modified: 2025-02-13 - URL: https://emarsystest.com/omnichannel-marketing-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Automação de marketing para call centros e centros de contato > Adapte as interações da central de contatos com a personalização individualizada para agregar valor à vida útil do cliente. Impulsione as vendas, reduza a rotatividade e aumente a satisfação do cliente. - Published: 2024-06-04 - Modified: 2024-08-01 - URL: https://emarsystest.com/cross-channel-marketing-automation/call-centre/ - Translation Priorities: Optional, Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Product Release 24 – Summer > Announcing updates to mobile channels, personalization, loyalty, and the platform experience - Published: 2024-06-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/emarsys-product-release-24-summer/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Check Out What’s New in February Master the art of omnichannel customer engagement while supercharging productivity and personalization with new AI-powered tools, pre-built automation tactics, exciting mobile and digital ads channel updates, plus powerful platform data and UI enhancements. Join Our User Community  You can track our ongoing deployment of new features, as well as share your thoughts and questions with us and your peers. . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } . block-product-release-cards . card-image-link img { border-bottom-right-radius: 0px! important; border-bottom-left-radius: 0px! important; } . mid-col { max-width: 750px; margin-left: auto! important; margin-right: auto! important; text-align: center; } . mid-col . btn { margin-right: 0! important; margin-top:40px } @media (min-width: 992px) { #New-Updates . wp-block-cover { min-height: 542px; } } @media (min-width: 1600px) { #New-Updates . wp-block-cover . wp-block-cover__image-background { object-fit: contain; } } @media (max-width: 991px) { #New-Updates . wp-block-cover { min-height: 180px; } . block-hero-v2 . content-image img {width: 400px;margin-top: 60px} } @media (max-width: 991. 98px){ . block-multilevel-carousel . body-copy { margin-bottom: 0; }} . wistia-link-trigger a { font-size: 14px ! important; color: var(--emarsys-elephant); letter-spacing: 0. 2px; line-height: 20px; font-weight: bold; border-bottom: 3px solid var(--color-variant,#97b1fd); } . wistia-link-trigger a:after { content: var(--icon-arrow-right); display: inline-block; font-family: emarsys; font-size: 12px; font-weight: 400; margin-left: 8px; vertical-align: middle; } . hiddenPopupTrigger{ cursor: pointer; } #multilevel-carousel-block_62d55abaf282c img { height: auto; width: 100%; } . reduce-margin... --- ### Exécution multicanale (Main Nav) > La plateforme d’automatisation marketing omnicanale en temps réel de SAP Emarsys permet aux marketeurs de gérer aisément tous les aspects d’une stratégie marketing omnicanale. Découvrez comment ! - Published: 2024-06-03 - Modified: 2024-06-05 - URL: https://emarsystest.com/?page_id=1005874 - Translation Priorities: Facultatif - Page Tags: Redesign 2024 Donner plus de pouvoir aux marketeurs multicanaux De l'unification des données de ventes, produits et transactionnelles à la personnalisation one-to-one en passant par l'orchestration de campagnes multicanales sophistiquées ; découvrez pourquoi des milliers de marketeurs travaillant pour les marques les plus innovantes du monde ont choisi Emarsys pour gérer leur engagement client. --- ### Gracias por registrarte - Published: 2024-06-03 - Modified: 2024-06-19 - URL: https://emarsystest.com/es/gracias-por-registrarte/ - Translation Priorities: Opcional --- ### Personalização > O mecanismo de personalização da SAP Emarsys usa a segmentação baseada em IA para potencializar campanhas omnichannel que aumentam o engajamento, as conversões e a fidelidade. - Published: 2024-05-31 - Modified: 2025-01-12 - URL: https://emarsystest.com/personalization-engine/ - Translation Priorities: Optional, Optional - Page Tags: Redesign 2024 --- ### Marketing por SMS com AI > Saiba como o marketing por SMS com IA da SAP Emarsys conecta clientes on-line e off-line com automações e campanhas de SMS personalizadas e relevantes ao contexto. - Published: 2024-05-31 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/sms/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Fidelização de clientes > Aumente a retenção e o valor total dos clientes com nossos avançados recursos de fidelização. Aproveite os insights orientados por dados para aumentar o engajamento 1:1, cultivar relacionamentos duradouros e aumentar a receita. - Published: 2024-05-31 - Modified: 2025-03-27 - URL: https://emarsystest.com/customer-loyalty-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Nossa plataforma de engajamento de clientes > Converta mais compradores de forma mais frequente, a um custo mais baixo, enquanto melhora a experiência dos clientes com nossa plataforma de engajamento de clientes omnichannel para profissionais de marketing dos setores de varejo e comércio eletrônico. - Published: 2024-05-29 - Modified: 2024-06-12 - URL: https://emarsystest.com/customer-engagement-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Mobile Wallet > Com Mobile Wallet, alcance clientes móveis em qualquer lugar com recompensas e ofertas relevantes sem precisar de um aplicativo, elimine o atrito da identificação nas lojas e feche o ciclo da experiência digital à experiência na loja. - Published: 2024-05-27 - Modified: 2025-02-13 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Marketing omnicanal > A plataforma de automação de marketing omnicanal em tempo real da SAP Emarsys permite que os profissionais de marketing executem com facilidade todos os aspectos de uma estratégia de marketing omnicanal. Veja como. - Published: 2024-05-27 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 --- ### Mensajería conversacional > Descubra cómo SAP Emarsys permite a los profesionales del marketing crear experiencias de mensajería conversacional que permiten el diálogo 1:1 con los clientes a través de las plataformas de mensajería más populares. - Published: 2024-05-14 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 --- ### Mensagens conversacionais > Descubra como a SAP Emarsys permite que os profissionais de marketing criem experiências de mensagens conversacionais que possibilitam diálogos individuais com os clientes nas plataformas populares de mensagens. - Published: 2024-05-14 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Conversational Messaging > Erfahren Sie, wie SAP Emarsys Marketer in die Lage versetzt, Conversational Messaging-Erlebnisse zu erstellen, die einen 1:1-Dialog mit Kund*innen über beliebte Messaging-Plattformen ermöglichen. - Published: 2024-05-14 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Conversational Messaging > Découvrez comment SAP Emarsys permet aux spécialistes du marketing de créer des expériences de messagerie conversationnelle offrant un dialogue individuel avec les clients via les plateformes de messagerie les plus courantes. - Published: 2024-05-14 - Modified: 2024-10-10 - URL: https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Conversational Messaging > Find out how SAP Emarsys enables marketers to create conversational messaging experiences that allow 1:1 dialogue with customers via popular messaging platforms. - Published: 2024-05-14 - Modified: 2024-11-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/conversational-messaging/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Power to the Marketer: Omnichannel & AI Masterclass - Day 2 - TESTING SITE > Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform through omnichannel experience & AI. - Published: 2024-05-09 - Modified: 2025-01-23 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/power-to-the-marketer-omnichannel-ai-masterclass-day/ - Translation Priorities: Optional . cards-holder { position: absolute; z-index: 1; /*border: 1px solid red;*/ } . cards-holder-inner { width: 321px; background: #fff; border-radius: 16px; overflow: hidden; padding: 8px 0; } @media screen and (max-width: 374px) { . cards-holder { height: calc((100vw - 30px) * 1. 05); } . cards-holder-column { padding-bottom: 15px; } . cards-holder . card:not(. card-host) . company-logo { max-height: 20px; margin-left: -10px; } } @media screen and (min-width: 375px) and (max-width: 479px) { . cards-holder { height: calc((100vw - 30px) * 1); } . cards-holder-column { padding-bottom: 15px; } . cards-holder . card. card-host { width: 120px ! important; height: 60px ! important; padding: 8px ! important; } . cards-holder . card. card-host img { max-width: 35px ! important; max-height: 35px ! important; } . cards-holder . card:not(. card-host) { width: 150px ! important; height: 75px ! important; } . cards-holder . card:not(. card-host) . company-logo { max-height: 30px; margin-left: -5px; } } @media screen and (min-width: 480px) and (max-width: 991px) { . cards-holder . card:not(. card-host) { width: 200px ! important; height: 95px ! important; margin-top: 10px ! important; } . cards-holder . card. card-host { padding: 10px ! important; width: 150px ! important; height: 75px ! important; } . cards-holder . card. card-host img { max-width: 50px ! important; max-height: 50px ! important; } . cards-holder-column { padding-bottom: 15px; } . speaker-logo, . speaker-logo img { max-height: 75px ! important; max-width: 75px ! important; } . cards-holder . card-name { font-size: 14px ! important; } . cards-holder .... --- ### In-Person Events - TESTING SITE > Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe. - Published: 2024-05-09 - Modified: 2024-05-09 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events-testing-site/ - Translation Priorities: Optional --- ### Power To The Marketer Festival 2024 - TESTING SITE > Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience. - Published: 2024-05-09 - Modified: 2024-05-09 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024-testing-site/ - Translation Priorities: Optional Tradition meets transformation During the 2024 Power to the Marketer Festival, we'll embrace the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Live online Virtual masterclass, digital sessions,
on-demand content Join Us Online In-person Munich, Dubai, Mexico, Sydney, Los Angeles, Hong Kong, London Join Us In-Person Speakers from 2023 Explore the esteemed brands and speakers who graced our event last year. Gaininsights from their expertise and contributions. . block-logos-ribbon. grid-layout . container { max-width: 1320px ! important; } --- ### Customer Data  > SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel. - Published: 2024-05-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/customer-data/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Datos de clientes > SAP Emarsys conecta fácilmente los datos de ventas, productos y clientes, lo que permite a los profesionales del marketing segmentar y activar campañas en todos los canales. - Published: 2024-05-08 - Modified: 2024-06-10 - URL: https://emarsystest.com/customer-data/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 --- ### Dados de clientes > A SAP Emarsys conecta dados de vendas, produtos e clientes com facilidade, permitindo que os profissionais de marketing segmentem e ativem campanhas em todos os canais. - Published: 2024-05-08 - Modified: 2024-06-07 - URL: https://emarsystest.com/customer-data/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Kund*innendaten > SAP Emarsys verbindet auf einfache Weise Vertriebs-, Produkt- und Kund*innendaten. Das gibt Marketern die Möglichkeit, Kampagnen kanalübergreifend zu segmentieren und zu schalten. - Published: 2024-05-08 - Modified: 2024-06-05 - URL: https://emarsystest.com/customer-data/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Données clients  > SAP Emarsys relie facilement les données relatives aux ventes, aux produits et aux clients, ce qui permet aux spécialistes du marketing de segmenter et d'activer les campagnes sur tous les canaux. - Published: 2024-05-08 - Modified: 2024-06-04 - URL: https://emarsystest.com/customer-data/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Customer Data  > SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel. - Published: 2024-05-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/customer-data/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### testpage > Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations. - Published: 2024-05-03 - Modified: 2024-07-24 - URL: https://emarsystest.com/cross-channel-marketing-automation/testpage/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Power to the Marketer: Mexico - Published: 2024-05-02 - Modified: 2024-05-02 - URL: https://emarsystest.com/es/power-to-the-marketer-mexico/ - Translation Priorities: Opcional Tradition meets transformation Dubai is famously known as a “Mecca of Malls”, but it is also one of the fastest growing digital markets in the world, with rapid investment in technologies like artificial intelligence fueling innovation. Meanwhile, heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember, especially among the increasingly discerning luxury consumers of the Middle East. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market?   The Power to the Marketer Festival 2024, presented by Vogue Business and SAP Emarsys, will showcase the exceptional brand moments that happen when tradition and transformation collide in the dynamic Gulf region.   Agenda 8 May 2024 We’re looking forward to welcoming you to Dubai, the business hub of the middle east. Plan your visit in advance so you don’t miss out on the opportunity to fine-tune your marketing using tried and tested strategies from global brands.   Who's speaking --- ### Wella Gewinnspiel > Nutzen Sie die Chance und gewinnen Sie ein Stylingpaket mit Produkten der ULTIMATE REPAIR Serie von Wella Professionals - Published: 2024-05-02 - Modified: 2024-05-02 - URL: https://emarsystest.com/?page_id=985231 - Translation Priorities: Optional --- ### Wella Gewinnspiel > Nutzen Sie die Chance und gewinnen Sie ein Stylingpaket mit Produkten der ULTIMATE REPAIR Serie von Wella Professionals - Published: 2024-04-30 - Modified: 2024-05-02 - URL: https://emarsystest.com/?page_id=985137 - Translation Priorities: Optional --- ### Teilnahmebedingungen > Nutzen Sie die Chance und gewinnen Sie ein Stylingpaket mit Produkten der ULTIMATE REPAIR Serie von Wella Professionals - Published: 2024-04-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/?page_id=985150 - Translation Priorities: Optional --- ### Customer Loyalty Solution 2 - Published: 2024-04-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/redesign-parent-page/customer-loyalty-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Redesign Parent Page - Published: 2024-04-19 - Modified: 2024-04-19 - URL: https://emarsystest.com/redesign-parent-page/ - Translation Priorities: Optional --- ### Power to the Marketer: Omnichannel & AI Masterclass - Day 2 > Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon! - Published: 2024-04-18 - Modified: 2025-01-23 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-day/ - Translation Priorities: Optional @media (min-width: 992px) { . responsive-headline { font-size: 60px ! important; } } . cards-holder { position: absolute; z-index: 1; /*border: 1px solid red;*/ } . cards-holder . card:not(. card-host):not(:last-of-type) { border-bottom: 1px solid #d7dfff; } . cards-holder-inner { background: #fff; border-radius: 16px; overflow: hidden; padding: 8px 0; } @media screen and (max-width: 374px) { . cards-holder { height: calc((100vw - 30px) * 1. 05); } . cards-holder-column { padding-bottom: 15px; } . cards-holder . card:not(. card-host) . company-logo { max-height: 20px; margin-left: 0; width: auto; } } @media screen and (min-width: 375px) and (max-width: 479px) { . cards-holder { height: calc((100vw - 30px) * 1); } . cards-holder-column { padding-bottom: 15px; } . cards-holder . card. card-host { width: 120px ! important; height: 60px ! important; padding: 8px ! important; } . cards-holder . card. card-host img { max-width: 35px ! important; max-height: 35px ! important; } . cards-holder . card:not(. card-host) { /*width: 150px ! important;*/ height: 75px ! important; } . cards-holder . card:not(. card-host) . company-logo { max-height: 30px; margin-left: 0px; width: auto; } } @media screen and (min-width: 480px) and (max-width: 991px) { . cards-holder . card:not(. card-host) { width: 240px ! important; height: 95px ! important; /*margin-top: 10px ! important;*/ } . cards-holder . card. card-host { padding: 10px ! important; width: 150px ! important; height: 75px ! important; } . cards-holder . card. card-host img { max-width: 50px ! important; max-height: 50px ! important; } . cards-holder-column { padding-bottom: 15px; } . speaker-logo,... --- ### PTTM 24 - Don Brett Masterclass - Published: 2024-04-16 - Modified: 2025-01-10 - URL: https://emarsystest.com/pttm-24-don-brett-masterclass/ - Translation Priorities: Optional . cards-holder { position: absolute; z-index: 1; /*border: 1px solid red;*/ } @media screen and (max-width: 374px) { . cards-holder { height: calc((100vw - 30px) * 1. 05); } . cards-holder-column { padding-bottom: 15px; } . cards-holder . card:not(. card-host) . company-logo { max-height: 20px; margin-left: -10px; } } @media screen and (min-width: 375px) and (max-width: 479px) { . cards-holder { height: calc((100vw - 30px) * 1); } . cards-holder-column { padding-bottom: 15px; } . cards-holder . card. card-host { width: 120px ! important; height: 60px ! important; padding: 8px ! important; } . cards-holder . card. card-host img { max-width: 35px ! important; max-height: 35px ! important; } . cards-holder . card:not(. card-host) { width: 150px ! important; height: 75px ! important; } . cards-holder . card:not(. card-host) . company-logo { max-height: 30px; margin-left: -5px; } } @media screen and (min-width: 480px) and (max-width: 991px) { . cards-holder . card:not(. card-host) { width: 200px ! important; height: 95px ! important; margin-top: 10px ! important; } . cards-holder . card. card-host { padding: 10px ! important; width: 150px ! important; height: 75px ! important; } . cards-holder . card. card-host img { max-width: 50px ! important; max-height: 50px ! important; } . cards-holder-column { padding-bottom: 15px; } . speaker-logo, . speaker-logo img { max-height: 75px ! important; max-width: 75px ! important; } . cards-holder . card-name { font-size: 14px ! important; } . cards-holder . card-title { font-size: 10px ! important; } } @media screen and (min-width: 576px) and (max-width:... --- ### Customer Loyalty Solution - Published: 2024-04-03 - Modified: 2024-07-24 - URL: https://emarsystest.com/wr-customer-loyalty-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Ciudad de México  > La tradición se une a la transformación en el festival Power to the Marketer 2024 en vivo y presencial en Ciudad de México, el 11 de julio - Published: 2024-04-02 - Modified: 2024-07-23 - URL: https://emarsystest.com/es/power-to-the-marketer-festival-2024-mexico-city/ - Translation Priorities: Opcional   La tradición se une a la transformación Ciudad de México, la Ciudad de los Palacios, es una de las ciudades documentadas más antiguas de América y está llena de grandes historias y tradiciones. La Ciudad también ha experimentado una importante transformación en las últimas décadas hasta convertirse en un centro tecnológico y una potencia empresarial con una rápida inversión en tecnologías, como la inteligencia artificial, que impulsa la innovación.   El partimonio, la calidad y las experiencias excepcionales siguen siendo el sello distintivo de la tradición. Desempeñan un papel vital en la creación de experiencias de marca que las personas aman y recuerdan. Pero, en una era de economía de la atención, en la que las marcas compiten no solo por la adquisición, sino también por la lealtad, la confianza y la promoción, ¿cómo pueden los especialistas en marketing hacer que cada momento sea significativo y culturalmente relevante? El festival Power to the Marketer 2024 mostá los momentos excepcionales de la marca que ocurren cuando la tradición y la transformación se unen.   Agenda en persona 11 de julio 2024 | 2:00 PM   Cóctel - Patrocinado por     Oradores    --- ### Mexico City > Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, live and in-person in Amsterdam on June 13 - Published: 2024-04-02 - Modified: 2024-05-22 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/mexico-city/ - Translation Priorities: Optional Tradition meets transformation Heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy, too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market? The Power to the Marketer Festival 2024, presented by SAP Emarsys in association with Studio Anneloes, showcases outstanding brand moments that emerge from the interplay of tradition and transformation.   Agenda 13 June 2024 We look forward to welcoming you to the Amsterdam, one of the most innovative cities in Europe for technology, science, sustainability and more. Plan your visit in advance so you don’t miss out on the opportunity to fine-tune your marketing using tried and tested strategies from global and local brands. Who's speaking --- ### Amsterdam > Tradition met transformation at the Power to the Marketer Festival 2024 in association with Studio Anneloes, in Amsterdam on June 13 - Published: 2024-04-02 - Modified: 2024-07-29 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/amsterdam/ - Translation Priorities: Optional Tradition meets transformation Heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy, too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market?   The Power to the Marketer Festival 2024, presented by SAP Emarsys in association with Studio Anneloes, showcased outstanding brand moments that emerge from the interplay of tradition and transformation.   Agenda 13 June 2024 Who's speaking --- ### Power to the Marketer: Omnichannel & AI Masterclass > Tradition meets transformation at the Power to the Marketer Festival 2024. Get inspired to transform through omnichannel experience & AI. Available on demand soon! - Published: 2024-03-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass/ - Translation Priorities: Optional Tradition meets transformation During the 2024 Power to the Marketer Festival, we’ll embrace the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Agenda Day 1 Day 2 --- ### Dubai > Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, was live and in-person in Dubai on May 8 - Published: 2024-03-19 - Modified: 2024-09-26 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/dubai/ - Translation Priorities: Optional Tradition meets transformation Dubai is famously known as a “Mecca of Malls”, but it is also one of the fastest growing digital markets in the world, with rapid investment in technologies like artificial intelligence fueling innovation. Meanwhile, heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember, especially among the increasingly discerning luxury consumers of the Middle East. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market?   The Power to the Marketer Festival 2024, presented by Vogue Business and SAP Emarsys, showcased the exceptional brand moments that happen when tradition and transformation collide in the dynamic Gulf region.   Agenda 8 May 2024   Who's speaking --- ### Power to the Marketer: Omnichannel Masterclass - Published: 2024-03-14 - Modified: 2024-04-03 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/omnichannel-masterclass-agenda/ - Translation Priorities: Optional Tradition meets transformation During the 2024 Power to the Marketer Festival, we’ll embrace the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Agenda Agenda --- ### In-Person Events > Tradition meets transformation at the Power to the Marketer Festival 2024 in association with Vogue Business, live and in-person across the globe. - Published: 2024-03-08 - Modified: 2024-10-31 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/in-person-events/ - Translation Priorities: Optional --- ### Power To The Marketer Festival 2024 > Tradition meets transformation at the Power to the Marketer Festival 2024. Join us for marketing-led moments throughout the year. Be inspired to transform the omnichannel experience. - Published: 2024-03-08 - Modified: 2024-07-10 - URL: https://emarsystest.com/power-to-the-marketer-festival-2024/ - Translation Priorities: Optional Tradition meets transformation During the 2024 Power to the Marketer Festival, we'll embrace the harmony between heritage and evolution by showcasing the stories of marketers who have successfully navigated the journey of building exceptional omnichannel customer experiences that build loyalty and sustainable business growth. Live online Virtual masterclass, digital sessions,
on-demand content Watch it on demand! In-person Munich, Dubai, Mexico, Sydney, Los Angeles, Hong Kong, London Join us in-person Speakers for 2024 so far... Explore the esteemed brands and speakers who will grace our event this year. Gaininsights from their expertise and contributions. . block-logos-ribbon. grid-layout . container { max-width: 1320px ! important; } --- ### Munich > Seien Sie dabei, wenn wir in München das Power to the Marketer Festival 2024 einläuten. Erfahren Sie von führenden Markenexperten, wie sie Tradition mit Transformation verbinden, um einzigartige Erlebnisse und langfristige Kundenbeziehungen schaffen. - Published: 2024-03-05 - Modified: 2024-03-05 - URL: https://emarsystest.com/de/munich-video/ - Translation Priorities: Optional Tradition trifftauf Transformation Geschichte, Qualität und außergewöhnliche Erfahrungen — das sind seit langem die Markenzeichen von Tradition. Sie spielen eine wichtige Rolle beim Schaffen eines Markenerlebnisses, an das sich Menschen gerne erinnern. Doch wie können Marketer im Zeitalter der Attention-Economy jeden Moment besonders machen, wenn Marken nicht nur um Engagement, sondern auch um Loyalität, Vertrauen und Interesse konkurrieren? Transformation ist nötig, um im Gedächtnis und damit relevant zu bleiben. Das Power to the Marketer Festival 2024, präsentiert von Vogue Business und SAP Emarsys, zeigt herausragende Marken-Momente, die aus dem Zusammenspiel von Tradition und Transformation entstehen. Programm 10. April 2024 Wir freuen uns darauf, Sie in München zu begrüßen. Eine Stadt, in der moderne Technologie auf altehrwürdige Tradition trifft. Planen Sie Ihren Aufenthalt frühzeitig, um nicht zu verpassen, sich Inspirationen von bewährten Strategien globaler Marken für Ihr Marketing zu holen. Das sind die Sessions --- ### Power to the Marketer: Thank You - Published: 2024-03-01 - Modified: 2024-07-02 - URL: https://emarsystest.com/power-to-the-marketer-thank-you/ - Translation Priorities: Optional --- ### Munich > Seien Sie dabei, wenn wir in München das Power to the Marketer Festival 2024 einläuten. Erfahren Sie von führenden Markenexperten, wie sie Tradition mit Transformation verbinden, um einzigartige Erlebnisse und langfristige Kundenbeziehungen schaffen. - Published: 2024-02-29 - Modified: 2024-09-26 - URL: https://emarsystest.com/de/power-to-the-marketer-festival-2024-munich/ - Translation Priorities: Optional Tradition trifftauf Transformation Geschichte, Qualität und außergewöhnliche Erfahrungen — das sind seit langem die Markenzeichen von Tradition. Sie spielen eine wichtige Rolle beim Schaffen eines Markenerlebnisses, an das sich Menschen gerne erinnern. Doch wie können Marketer im Zeitalter der Attention-Economy jeden Moment besonders machen, wenn Marken nicht nur um Engagement, sondern auch um Loyalität, Vertrauen und Interesse konkurrieren? Transformation ist nötig, um im Gedächtnis und damit relevant zu bleiben. Das Power to the Marketer Festival 2024, präsentiert von Vogue Business und SAP Emarsys, zeigt herausragende Marken-Momente, die aus dem Zusammenspiel von Tradition und Transformation entstehen. Programm 10. April 2024 Wir freuen uns darauf, Sie in München zu begrüßen. Eine Stadt, in der moderne Technologie auf altehrwürdige Tradition trifft. Planen Sie Ihren Aufenthalt frühzeitig, um nicht zu verpassen, sich Inspirationen von bewährten Strategien globaler Marken für Ihr Marketing zu holen. Das sind die Sessions --- ### PTTM 2024: Power to the Marketer: Omnichannel Masterclass > Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes. - Published: 2024-02-15 - Modified: 2025-01-10 - URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/omnichannel-masterclass/ - Translation Priorities: Optional Elevating the Art & Science of Marketing During the 2023 Power to the Marketer Festival, we’ll be showcasing the work of marketers who have successfully maneuvered the intersection of art and science to deliver omnichannel campaigns their customers love and drive the outcomes their businesses need. Agenda Omnichannel Masterclass Watch On-Demand! #agenda {margin-bottom: 6px! important} . logos-wrapper {margin-top:-68px! important} @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } --- ### PTTM 2024 Draft: Power to the Marketer Festival 2024 - Live in London > Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11. - Published: 2024-02-15 - Modified: 2024-02-15 - URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/london/ - Translation Priorities: Optional @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } Elevating the Art & Science of Marketing In Person How can retailers navigate economic headwinds, shifting consumer behaviours and rapid advances in technology to stay relevant and profitable? The Power to the Marketer Festival 2023, presented by SAP Emarsys and Vogue Business, will showcase the work of top brands that are blending art and science to deliver hyper-relevant, personalised experiences and winning customers in a volatile market. Featuring a superb line-up of speakers from across the fashion, luxury and lifestyle sectors, we’ll explore the impact of generative AI on marketing, the new language of loyalty and how to turn the next generation of shoppers into fans. Three more reasons to attend London Learn about the Art of Digital Loyalty You’ll hear first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. Get the Science of Loyalty Right You’ll discover next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful... --- ### PTTM 2024 Draft: Power To The Marketer Festival 2024 > This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty. - Published: 2024-02-15 - Modified: 2024-02-15 - URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/ - Translation Priorities: Optional Elevating the Art & Science of Marketing The 2023 Power to the Marketer Festival is a year-long series of marketer-led moments happening all across the globe, showcasing the work of individuals and teams blending art and science to create masterful customer experiences and achieve results that keep their brands thriving.   JOIN US In-Person Real innovators, in real life. Meet us in Munich, New York, London, Melbourne, and Hong Kong to gather with peers and network with some of the world’s most forward-thinking marketers. Find Out More JOIN US Online Virtual masterclass, digital sessions, on-demand content — no matter where you’re at in the world, discover strategies and insights used by industry leaders and marketing experts from across the globe. Watch On-Demand About the Festival What will I learn? GLIMPSE Highlights from Last Year’s Festival Check out a few of our favorite moments from last year’s Power to the Marketer Festival.   . logos-wrapper {margin-top:-68px! important} @media (min-width: 992px) { . hero--video-wrap{ width: 100%; max-width: 920px; margin: 0 auto; display: flex; justify-content: center; } } @media (max-width: 991px) { . glimpse-section . wp-block-group { padding-left: 15px; padding-right: 15px; } . glimpse-section . wp-block-cover { min-height: 20px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } --- ### PTTM 2024 Draft: In Person Events > Real marketing innovators, in real life. - Published: 2024-02-15 - Modified: 2024-02-15 - URL: https://emarsystest.com/pttm-2024-draft-power-to-the-marketer-festival-2024/in-person-events/ - Translation Priorities: Optional Hong Kong 2 November 2023 See who's speaking Melbourne 18 October 2023 See who's speaking London 11 October 2023 New York 4 October 2023 In Association with See who's speaking Munich 13 June 2023 In Association with Thanks for attending! . logos-wrapper {margin-top:-68px! important} @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } --- ### Omnichannel Marketing > Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at Shoptalk 2024. Learn how we empower marketers with Next Gen Customer Journeys. - Published: 2024-02-12 - Modified: 2024-03-21 - URL: https://emarsystest.com/shoptalk-old/omnichannel-marketing/ - Translation Priorities: Optional --- ### Jetzt entdecken: Erfolgreich dank Omnichannel 2024 > Entdecken Sie die Omnichannel Marketing-Strategien führender Marken, um 1:1 Kund*innenerlebnisse umzusetzen und so die Kund*innentreue zu festigen, den Lifetime Value zu steigern, und Wachstum und Umsatz zu verbessern. - Published: 2024-02-01 - Modified: 2025-01-10 - URL: https://emarsystest.com/discover-the-omnichannel-difference-in-2024/ - Translation Priorities: Optional Omnichannel ist nicht nur „Nice to have” - es ist geschäftsentscheidend Marketer stehen heute unter einem unglaublichen Druck: Sie müssen nicht nur die sich ständig ändernden Erwartungen der Kund*innen erfüllen, sondern auch ihre eigenen Geschäftsziele im Auge behalten. Wenn eine hohe Kund*innenzufriedenheit und verbesserte Geschäftsergebnisse erreicht werden sollen, dann ist die Fähigkeit, personalisierte Omnichannel-Erlebnisse in Echtzeit bereitstellen zu können, von entscheidender Bedeutung. Beschleunigen Sie Ihre Journey zum Omnichannel Marketing Hier finden Sie alle Ressourcen, mit denen Sie eine 1:1 Omnichannel-Marketingstrategie aufsetzen und so die Kund*innenbindung, Kund*innentreue und den Umsatz steigern können. Forrester Research zeigt auf, wie Sie mit Omnichannel Marketing in 2024 erfolgreich sein können Jedes Unternehmen möchte mit Omnichannel erfolgreich sein, aber nicht jedes erreicht das. Warum? Ausschlaggebend für den Erfolg sind Kund*innenzentrierung und die passende Strategie. Im aktuellen Report von Forrester Consulting, der von SAP Emarsys in Auftrag gegeben wurde, erfahren Sie, wie es erfolgreichen Unternehmen aktuell gelingt, mit Omnichannel-Strategien ihre Kund*innenbeziehungen zu vertiefen und Wachstum und Umsatz zu steigern. Jetzt herunterladen Wie steht es um die Kund*innentreue? Was denken und fühlen die Verbraucher*innen heutzutage wenn es um Kund*innentreue geht? Und wie lässt sich langanhaltende Kund*innentreue effektiv aufbauen? Im dritten Jahr in Folge ging SAP Emarsys diesen und weiteren Fragen auf den Grund. Im August 2023 befragten wir 10. 057 Teilnehmende aus der allgemeinen Bevölkerung in den USA, dem Vereinigten Königreich, Australien und Deutschland zum Thema Loyalität. Erfahren Sie mehr über kreative Wege und Möglichkeiten, wie Marketer auf die aktuellen Bedürfnisse der Verbaucher*innen eingehen und so Einmalkäufer*innen zu... --- ### So führt hmmh seine Kundschaft mit Connected Commerce durch die digitale Transformation > Erfahren Sie, wie die Agentur hmmh mit SAP Emarsys zusammenarbeitet, um ihren Kund*innen dabei zu helfen, die Grenzen zwischen On- und Offline verschwinden zu lassen. - Published: 2024-01-12 - Modified: 2025-01-10 - URL: https://emarsystest.com/how-hmmh-leads-customers-in-their-digital-transformation-through-connected-commerce/ - Translation Priorities: Optional - Page Tags: PartnerStory Das Unternehmen Als Deutschlands führende Agentur für Connected Commerce ist hmmh einer der Expert Solution Partner von SAP Emarsys. Seit über 25 Jahren unterstützt hmmh Unternehmen auf der ganzen Welt bei der digitalen Transformation. Mit seinen innovativen Lösungen hilft hmmh dabei, nahtlose Erlebnisse zu schaffen, die über alle Touchpoints hinweg auf das Geschäft seiner Kundschaft zugeschnitten sind. Ziel des Unternehmens ist es, seiner Kundschaft dabei behilflich zu sein, die Grenzen zwischen Online und Offline verschwinden zu lassen und ein nahtloses Erlebnis zu schaffen. Die Partnerschaft mit SAP Emarsys hmmh ist seit 2019 Partner von SAP Emarsys. Doch das Team brachte bereits mehr als 8 Jahre Erfahrung in der Zusammenarbeit mit SAP Emarsys in die Partnerschaft ein. Dies ermöglichte es hmmh, die Lösungen von SAP Emarsys sofort in den bestehenden Kundenstamm zu integrieren, was dank der mehr als 25-jährigen Erfahrung im Bereich des Connected Commerce und der breiten Basis an Bestandskunden bedeutete, dass bestehende Kundenberatungsprojekte von Anfang an mit einbezogen werden konnten. Derzeit arbeitet hmmh an mehr als zwanzig SAP Emarsys-Projekten mit. Ein Merkmal, das diese Partnerschaft für hmmh zu einer natürlichen Sache machte, ist die Integration von SAP Emarsys mit Commerce-Lösungen wie SAP Commerce & Shopware. Dadurch ergaben sich Möglichkeiten für Synergien bei der Arbeit mit seiner Kundschaft. hmmh hat es sich zum Ziel gesetzt, Kund*innenlandschaften miteinander zu verknüpfen, Daten zu vereinheitlichen und Omnichannel-Marketing-Funktionen, Personalisierungsoptionen und die erweiterte Kund*innensegmentierung für seine Kundschaft auszubauen. Da SAP Emarsys es Unternehmen ermöglicht, kanalübergreifend personalisierte Erlebnisse bereitzustellen, war die Lösung eine attraktive Wahl, als... --- ### How hmmh Leads Customers in their Digital Transformation Through Connected Commerce ​ > Learn how agency hmmh works with SAP Emarsys to help customers make boundaries between online and offline disappear. - Published: 2024-01-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/how-hmmh-leads-customers-in-their-digital-transformation-through-connected-commerce/ - Translation Priorities: Optional - Page Tags: PartnerStory *Source: SAP Emarsys and hmmh client, Allnatura The Business As Germany's leading agency in connected commerce, hmmh is one of SAP Emarsys’ Expert Solution Partners. For over 25 years, they’ve supported companies around the globe in launching digital transformations. With their innovative solutions, they help create seamless user experiences tailored to their customers’ businesses across all touchpoints. Their goal is to help clients make the boundaries between online and offline disappear for a seamless experience. The Partnership with SAP Emarsys hmmh has been a partner of SAP Emarsys since 2019, and their team brought over 8 years of experience in working with SAP Emarsys to the partnership. This meant that they could hit the ground running in integrating SAP Emarsys solutions to their existing customer base which, thanks to their more than 25 years of experience in connected commerce and broad base of existing customers, meant onboarding existing customer consulting projects right from the start. They are currently working with more than twenty SAP Emarsys projects. One feature that made this a natural partnership for hmmh is SAP Emarsys’ integration with commerce solutions like SAP Commerce & Shopware, as it provided synergy with the work they do with their clients of connecting customers’ landscapes to unify data and expand omnichannel marketing capabilities, advanced customer segmentation, and personalization options. Since SAP Emarsys allows businesses to deliver personalized experiences across multiple channels, this made it an attractive choice for enhancing customer engagement and driving marketing campaigns effectively for hmmh’s clients. hmmh director... --- ### PTTM Videos - New York > 2023 Festival: London In Person, On Demand - Published: 2024-01-08 - Modified: 2024-01-11 - URL: https://emarsystest.com/pttm-videos-new-york/ - Translation Priorities: Optional 2023 Festival: New York In Person, On Demand . block-product-release-cards . bg-decoration { background-color: transparent! important; background: no-repeat center/100% url("https://emarsystest. com/app/uploads/2023/04/ema_PTTM_Festival_23_Join_CTA_BG-scaled. jpg"); } . block-product-release-cards . card-image-link img { border-bottom-right-radius: 0px! important; border-bottom-left-radius: 0px! important; } . mid-col { max-width: 750px; margin-left: auto! important; margin-right: auto! important; text-align: center; } . mid-col . btn { margin-right: 0! important; margin-top:40px } @media (min-width: 992px) { #New-Updates . wp-block-cover { min-height: 542px; } } @media (min-width: 1600px) { #New-Updates . wp-block-cover . wp-block-cover__image-background { object-fit: contain; } } @media (max-width: 991px) { #New-Updates . wp-block-cover { min-height: 180px; } . block-hero-v2 . content-image img {width: 400px;margin-top: 60px} } @media (max-width: 991. 98px){ . block-multilevel-carousel . body-copy { margin-bottom: 0; }} . wistia-link-trigger a { font-size: 14px ! important; color: var(--emarsys-elephant); letter-spacing: 0. 2px; line-height: 20px; font-weight: bold; border-bottom: 3px solid var(--color-variant,#97b1fd); } . wistia-link-trigger a:after { content: var(--icon-arrow-right); display: inline-block; font-family: emarsys; font-size: 12px; font-weight: 400; margin-left: 8px; vertical-align: middle; } . hiddenPopupTrigger{ cursor: pointer; } #multilevel-carousel-block_62d55abaf282c img { height: auto; width: 100%; } . reduce-margin {margin-top: 10px! important} . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; } --- ### Discover the Omnichannel Difference in 2024 > Explore the omnichannel marketing strategies top brands use to build customer loyalty, increase lifetime value, and drive growth and revenue. - Published: 2024-01-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/discover-the-omnichannel-difference-in-2024/ - Translation Priorities: Optional Omnichannel isn’t “nice to have” — it’s business-critical Today’s marketers are facing incredible pressure, not only to meet the ever-changing expectations of customers, but also, their business. The ability to deliver real-time personalized omnichannel experiences is essential for satisfying customers and accelerating business outcomes. Fast-Track your Omnichannel Journey  Here you’ll find the resources you need to build a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue. Forrester Research Reveals The Omnichannel Difference 2024 Every company aspires to omnichannel success, but not every company can achieve it. Why? It comes down to customer obsession and a difference in strategy. Learn how today’s most successful companies use omnichannel strategies to deepen their relationships with customers and drive growth and revenue in this latest research report from Forrester Consulting, commissioned by SAP Emarsys.   Download Now What’s the state of Customer Loyalty? What do today’s consumers think and feel about loyalty? What does it take to engender long-term loyalty? For another year running, SAP Emarsys looked to answer these questions and more. We asked thousands of General Respondents across the USA, the UK, Australia, and Germany all about loyalty. Learn the surprising ways marketers can turn casual shoppers into loyal fans, updated to suit today’s consumer trends. Download the report today . block-hero-v2 {min-height: 580px} @media (min-width:1200px) { . btn-secondary-cta { position: absolute; left: 260px; margin-right: 0px! important;} } } --- ### Careers > Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do. - Published: 2023-12-08 - Modified: 2025-01-23 - URL: https://emarsystest.com/careers-2/ - Translation Priorities: Optional Value of working at Emarsys Here at Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do. That’s why it’s so important for us to create an environment for our employees to enjoy their work and progress their careers at the same time. Life at Emarsys Check out our image gallery to see what life at Emarsys looks like.   . careers-gallery . wp-block-columns {gap: 0} --- ### PTTM Videos - London > 2023 Festival: London In Person, On Demand - Published: 2023-12-05 - Modified: 2024-04-30 - URL: https://emarsystest.com/pttm-videos-london/ - Translation Priorities: Optional 2023 Festival: London In Person, On Demand . block-product-release-cards . bg-decoration { background-color: transparent! important; background: no-repeat center/100% url("https://emarsystest. com/app/uploads/2023/04/ema_PTTM_Festival_23_Join_CTA_BG-scaled. jpg"); } . block-product-release-cards . card-image-link img { border-bottom-right-radius: 0px! important; border-bottom-left-radius: 0px! important; } . mid-col { max-width: 750px; margin-left: auto! important; margin-right: auto! important; text-align: center; } . mid-col . btn { margin-right: 0! important; margin-top:40px } @media (min-width: 992px) { #New-Updates . wp-block-cover { min-height: 542px; } } @media (min-width: 1600px) { #New-Updates . wp-block-cover . wp-block-cover__image-background { object-fit: contain; } } @media (max-width: 991px) { #New-Updates . wp-block-cover { min-height: 180px; } . block-hero-v2 . content-image img {width: 400px;margin-top: 60px} } @media (max-width: 991. 98px){ . block-multilevel-carousel . body-copy { margin-bottom: 0; }} . wistia-link-trigger a { font-size: 14px ! important; color: var(--emarsys-elephant); letter-spacing: 0. 2px; line-height: 20px; font-weight: bold; border-bottom: 3px solid var(--color-variant,#97b1fd); } . wistia-link-trigger a:after { content: var(--icon-arrow-right); display: inline-block; font-family: emarsys; font-size: 12px; font-weight: 400; margin-left: 8px; vertical-align: middle; } . hiddenPopupTrigger{ cursor: pointer; } #multilevel-carousel-block_62d55abaf282c img { height: auto; width: 100%; } . reduce-margin {margin-top: 10px! important} . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; } --- ### Thanks for registering the GTM Kick Off 2024 - Published: 2023-11-24 - Modified: 2023-11-24 - URL: https://emarsystest.com/see-you-there/ - Translation Priorities: Optional We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you have not been successful. Good luck! --- ### GTM Kick Off 2024 > Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more. - Published: 2023-11-21 - Modified: 2023-11-21 - URL: https://emarsystest.com/gtm-kick-off-2024-v2/ - Translation Priorities: Optional You are Invited to GTM Kick Off 2024! Omnichannel marketing is not about pushing offers across multiple channels - it’s about crafting experiences for the customer first, so they keep coming back. As Marketers, our challenge is to unite customer data, technologies and deliver personalized content across an ever increasing multitude of channels. Key Dates: Register by X data Book your travel by x date (speak to Laura) Run of Play @media (min-width: 992px) { . template-pttm22 { --pttm-date-font-size: 24px; --pttm-text-font-size: 18px; --pttm-date-letter-spacing:4. 5px } } @media (max-width: 991px) { . template-pttm22 { --pttm-date-font-size: 18px; --pttm-text-font-size: 16px; --pttm-date-letter-spacing:3. 38px } } . template-pttm22 . section-title { -webkit-text-fill-color: #0000; text-fill-color: #0000; background: linear-gradient(136. 01deg, #b682fa00 26. 4%, #b682fa8f 58. 74%), linear-gradient(218. 05deg, #b682fa -2. 77%, #e3cd6e 74. 07%, #e4cf6a 0); -webkit-background-clip: text; background-clip: text; font-weight: 700; letter-spacing:. 2px } @media (min-width: 992px) { . template-pttm22 . section-title { font-size: 68px ! important; line-height:78px } } @media (max-width: 991px) { . template-pttm22 . section-title { font-size: 40px ! important; line-height:50px } } . template-pttm22 . section-sub-title { color: #000; font-weight: 400; opacity: . 75; text-transform:uppercase } @media (min-width: 992px) { . template-pttm22 . section-sub-title { font-size: 24px; line-height:42px } } @media (max-width: 991px) { . template-pttm22 . section-sub-title { font-size: 16px; line-height:26px } } . template-pttm22 . block-marketo-form { background-color:#fff } @media (min-width: 992px) { . template-pttm22 . block-marketo-form { padding:65px } } @media (max-width: 991px) { . template-pttm22 . block-marketo-form { padding:35px 30px } } . template-pttm22 . block-marketo-form . mktoForm... --- ### GTM Kick Off 2024 v1 > SAP Emarsys participates at NRF 2023 showcasing the latest omnichannel marketing and next gen customer journeys for the Retail and Consumer industries. - Published: 2023-11-20 - Modified: 2023-11-21 - URL: https://emarsystest.com/gtm-kick-off-2024-v1/ - Translation Priorities: Optional --- ### teszt - Published: 2023-11-20 - Modified: 2023-12-11 - URL: https://emarsystest.com/teszt-2323fdsfdsfdsfdsfdsfds/ - Translation Priorities: Optional --- ### Fidélisation de la clientèle > Maximisez la rétention client et la valeur vie grâce à nos capacités de fidélisation client avancées. Exploitez les informations basées sur des données pour améliorer l'engagement one-to-one, entretenir des relations durables et augmenter vos revenus. - Published: 2023-10-25 - Modified: 2025-03-27 - URL: https://emarsystest.com/customer-loyalty-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 . block-hero-v2 {min-height: 580px} @media (min-width:1200px) { . btn-secondary-cta { position: absolute; left: 220px; margin-right: 0px! important;} } } Développez la fidélité marque à chaque interaction avec les clients La solution de fidélité SAP Emarsys permet aux marketeurs de lancer des expériences de fidélité omnicanales personnalisées qui récompensent les clients, les fidélisent et les incitent à revenir, le tout à partir d'une plateforme unique. Les marques peuvent améliorer le parcours client en intégrant des programmes de fidélité structurés selon différents échelons et statuts, offrir aux clients existants des incitations en fonction de leurs actions, de leur engagement ou de leur comportement, et mesurer l'impact d'un programme de fidélité sur une stratégie d'entreprise. --- ### Fidelización de Clientes > Promueva la retención de clientes y aumente el valor total con nuestra avanzada capacidad de fidelización de clientes. Aproveche la información basada en datos para elevar las interacciones individualizadas, fomentar relaciones duraderas y aumentar los ingresos. - Published: 2023-10-25 - Modified: 2025-03-27 - URL: https://emarsystest.com/customer-loyalty-solution/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 . block-hero-v2 {min-height: 580px} @media (min-width:1200px) { . btn-secondary-cta { position: absolute; left: 220px; margin-right: 0px! important;} } } Genere lealtad a la marca en cada interacción con el cliente Con la solución de lealtad de SAP Emarsys, los especialistas en marketing pueden lanzar experiencias de lealtad omnicanal personalizadas que recompensen, retengan e impulsen a los clientes recurrentes, todo desde una plataforma única. Las marcas pueden mejorar el recorrido del cliente incorporando planes de lealtad estructurados en diferentes niveles y estados, incentivar a los clientes actuales en función de las acciones, interacción o comportamiento del cliente y medir el impacto de un programa de lealtad en una estrategia empresarial. Vea nuestro motor de personalización en solo 3 minutos Descubra por qué miles de especialistas en marketing confían en el motor de personalización de Emarsys para impulsar la interacción del cliente y acelerar los resultados comerciales. Vea a Emarsys en acción --- ### Customer Loyalty > Mit unseren leistungsstarken Möglichkeiten für Customer Loyalty stärken Sie die Kund*innenbindung und steigern den Lifetime Value. Nutzen Sie datengestützte Erkenntnisse, um 1:1-personalisierte Interaktionen, langanhaltende Beziehungen und Umsatzwachstum zu fördern. - Published: 2023-10-25 - Modified: 2025-03-27 - URL: https://emarsystest.com/customer-loyalty-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 . block-hero-v2 {min-height: 580px} @media (min-width:1200px) { . btn-secondary-cta { position: absolute; left: 250px; margin-right: 0px! important;} } } Stärken Sie die Markentreue mit jeder Kund*inneninteraktion Mit der Loyalty-Lösung von SAP Emarsys können Marketingverantwortliche von einer einzigen Plattform aus personalisierte kanalübergreifende Loyalty-Erlebnisse bereitstellen, die Wiederholungskund*innen aktiv binden, belohnen und zum Wiederkommen anregen. Marken können ihre Customer Journey optimieren, indem sie Loyalty-Programme nutzen, die mit verschiedenen Stufen und Kategorien arbeiten und Kund*innen basierend auf ihrem Verhalten und Engagement entsprechende Anreize bieten. Im nächsten Schritt können die Auswirkungen des Treueprogramms auf einzelne Unternehmensstrategien gemessen werden. . block-success-stories-block-2022 . success-card h3 {font-size:20px! important} #slick-slide03 . success-card__title img {height: 100px! important} --- ### Customer Loyalty Solution > Boost customer retention and increase lifetime value with our advanced customer loyalty capabilities. Leverage data-driven insights to elevate 1:1 engagement, nurture lasting relationships, and increase revenue. - Published: 2023-10-25 - Modified: 2025-03-27 - URL: https://emarsystest.com/customer-loyalty-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### The Definitive Guide to Customer Engagement > Discover the power of customer engagement with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels. - Published: 2023-10-23 - Modified: 2025-01-29 - URL: https://emarsystest.com/the-definitive-guide-to-customer-engagement/ - Translation Priorities: Optional - Page Tags: SEO Pillar Pages The world of marketing has changed. Today, it’s the customer who owns their relationships with brands, not the other way around.   This should come as no surprise — with technology rapidly advancing and seemingly endless new channels emerging, the end result has been that consumers now have more choice than ever when it comes to when, where, and how they interact with the brands they love.   This abundance of choice comes hand-in-hand with a dramatic increase in customer expectation. In simple terms, the customer’s patience for subpar or irrelevant experiences is wearing thin.   Savvy marketers understand that every interaction, every touchpoint in the customer journey greatly influences the way those customers ultimately think and feel about their brand. Thus, the key to building the long-lasting relationships that result in more purchases, better retention, and increased customer lifetime value comes down to having a strong customer engagement strategy.   In this definitive guide to customer engagement, we’ll cover everything you need to create content and experiences that engage your customers, reel them into your brand, and keep them coming back. What is customer engagement? In today’s crowded digital landscape, where consumers are constantly on the receiving end of endless marketing messages, businesses can no longer rely on traditional marketing methods to get their message across.   This is where the concept of “customer engagement” comes in, serving as a compass for companies looking to navigate the complex world of customer relationships. Defining customer engagement  At its core, customer... --- ### Intégrations omnicanales > Découvrez notre écosystème adaptatif d’intégrations omnicanales pour maximiser l'engagement client. - Published: 2023-10-19 - Modified: 2023-10-19 - URL: https://emarsystest.com/fr/integrations-omnicanales/ - Translation Priorities: Optional Découvrez notre écosystème adaptatif d’intégrations omnicanales pour maximiser l'engagement client Connectez la plateforme d’engagement client SAP Emarsys aux meilleures solutions couvrant le cycle de vie client, de l’acquisition à la fidélisation. Répondez ainsi aux besoins de votre marque en matière commerciale, de données, de marketing, de canaux et de contenu SAP Emarsys Partner Connect Parcourez nos intégrations pour découvrir des partenaires capables de vous aider à tirer parti de toute la valeur, la taille et l’innovation disponibles pour l’engagement client omnicanal. Découvrez nos solutions   SAP Emarsys Partner Connect Rejoindre Partner Connect Connectez et élargissez la base de clients SAP et SAP Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise Rejoindre Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . MultiLevelCarouselLevel1 . slick-slide img { padding-right:30px; padding-left:30px; } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### testpage cn private - Published: 2023-10-12 - Modified: 2023-10-12 - URL: https://emarsystest.com/cn/testpage/ - Translation Priorities: Optional --- ### Prefill TEST - Published: 2023-10-09 - Modified: 2023-10-09 - URL: https://emarsystest.com/prefill-test/ - Translation Priorities: Optional --- ### Take Apex IT's Marketing Maturity Assesment > Benchmark Your Marketing Performance. See how you stack up against competitors and industry standards with our Marketing Maturity Assessment - Published: 2023-09-20 - Modified: 2023-10-23 - URL: https://emarsystest.com/apex-it-marketing-maturity-assesment/ - Translation Priorities: Optional Taking a Marketing Maturity Assessment is a valuable step for any business wanting to optimize their marketing efforts. Here’s why: Identify Strengths and Weaknesses: The assessment provides a clear picture of your current marketing efforts, what’s working well and where you can improve. Benchmark Performance: Measure your marketing capabilities against industry standards or competitors. Get a view on where you stand and where you can gain a competitive edge. Future Planning: Understand your current state and get a roadmap for growth that’s based on solid data, not just guesswork. Resource Allocation: Knowing your maturity level can help you make informed decisions about where to invest your time and resources. Continuous Improvement: Regular assessments can help you continuously refine your strategies to keep up with evolving customer needs and market trends. In short, a Marketing Maturity Assessment isn’t just a health check. It’s a tool for driving strategic growth and improving your marketing ROI. Get Started . right-video-block . hero--video-wrap {padding-top: 0px! important} --- ### Omnichannel Customer Journey > In diesem Video von SAP Emarsys erfahren Sie, wie sich Gibson mit einem innovativen Ansatz die Liebe seiner Kund*innen sichert. - Published: 2023-09-06 - Modified: 2025-03-03 - URL: https://emarsystest.com/gibson-and-emarsys-orchestrating-omnichannel-customer-journeys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Das sind die Themen: Das sind Ihre Tour-Guides . block-hero-universal . btn-sm-block {font-size:16px! important} --- ### Omnichannel Customer Journey > In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys & driving lifelong loyalty. - Published: 2023-09-06 - Modified: 2025-03-03 - URL: https://emarsystest.com/gibson-and-emarsys-orchestrating-omnichannel-customer-journeys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 What's Inside Your Tour Guides --- ### We're a Leader Again in the 2023 Gartner® Magic Quadrant™ for Personalization Engines > SAP Emarsys has been named a leader in the Gartner Magic Quadrant for Personalization Engines in 2023. Want to know more? Get the Report now! - Published: 2023-09-05 - Modified: 2025-02-05 - URL: https://emarsystest.com/gartner-magic-quadrant-for-personalization-engines-2023/ - Translation Priorities: Optional ”Personalization remains a priority for marketers. Relevant and timely messaging is key to educating customers, building consideration and boosting conversions. “– 2023 Gartner® Magic Quadrant™ for Personalization Engines How We Lead in Personalization SAP Emarsys enables brands to deliver relevant 1:1 experiences that create meaningful connections with customers and increase retention, loyalty, and revenue: AI-powered customer engagement: SAP Emarsys empowers marketers with AI-driven predictive segmentation to identify priority customer segments and target them with highly relevant, personalized messages in real time. Personalized omnichannel journeys that scale: Pre-built tactics, drag-and-drop personalization tokens, and an intuitive UI make it easy for marketers to quickly orchestrate and trigger 1:1 journeys across all channels, at scale. Analytics & reporting for measurable impact: AI-powered analytics and reporting allow marketers to unlock business opportunities and measure their revenue impact at the campaign, channel, and audience level. Download the report to get the full details and analysis of personalization engines.   Verified by Your Peers Here’s what our customers had to say about our personalization. ”Using the technology that we get from SAP Emarsys we’re able to see the customers that we’re talking to, what they’re browsing, what they’re interested in, and we can use that data and that technology to make sure what we’re sending them is hyper targeted and really relevant and personalized to them “ David WittsSenior Manager CRM, PUMA Europe *SAP was recognized as Emarsys until 2020 About Gartner Research Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, Alex... --- ### Gibson Banner - Published: 2023-09-01 - Modified: 2025-01-12 - URL: https://emarsystest.com/gibson-banner/ - Translation Priorities: Optional --- ### Omnichannel Customer Journey - Published: 2023-08-24 - Modified: 2023-09-04 - URL: https://emarsystest.com/ivj-test-1/ - Translation Priorities: Optional See How Gibson & SAP Emarsys Strike the Right Chord to Win Customer Loyalty In this guided tour video, discover how companies like Gibson Brands could break free of the push and pull between delivering exceptional customer experiences and driving revenue growth, by focusing on increasing shopper loyalty through connected customer engagements, accelerated time to value, and actionable insights. . wp-block-quote p. font-size-18 { font-size: 18px ! important; line-height: 30px; } . mktoLabel a { padding: 0; } . template-pttm22 . block-marketo-form . box { padding: 0; } . section-sub-title. section-sub-title-alternate { font-weight: 400; opacity: . 75; text-transform: uppercase; font-size: 24px; line-height: 42px; } . section-title. section-title-alternate { font-size: 68px! important; line-height: 78px; } --- ### IVJ Banner - Published: 2023-08-17 - Modified: 2023-09-04 - URL: https://emarsystest.com/ivj-banner/ - Translation Priorities: Optional --- ### IVJ Test 3 - Published: 2023-08-17 - Modified: 2023-09-04 - URL: https://emarsystest.com/ivj-banner/ - Translation Priorities: Optional See How Gibson & SAP Emarsys Strike the Right Chord to Win Customer Loyalty Today’s shopper is inundated with more messages & channels than ever before. With the power of SAP Emarsys, discover how brands like Gibson could break free of the push and pull between customer experience and revenue growth to increase shopper loyalty through connected customer engagements, accelerated time to value, and actionable insights. . wp-block-quote p. font-size-18 { font-size: 18px ! important; line-height: 30px; } . mktoLabel a { padding: 0; } . template-pttm22 . block-marketo-form . box { padding: 0; } . section-sub-title. section-sub-title-alternate { font-weight: 400; opacity: . 75; text-transform: uppercase; font-size: 24px; line-height: 42px; } . section-title. section-title-alternate { font-size: 68px! important; line-height: 78px; } --- ### Test Page SEO - Published: 2023-08-11 - Modified: 2023-11-17 - URL: https://emarsystest.com/113606-2/ - Translation Priorities: Optional éewjrsrhqhkjlda Test --- ### Omnichannel Customer Journey - Published: 2023-08-02 - Modified: 2023-08-25 - URL: https://emarsystest.com/ivj-test-2/ - Translation Priorities: Optional See How Gibson & SAP Emarsys Strike the Right Chord to Win Customer Loyalty In this guided tour video,, discover how brands like Gibson Brands could break free of the push and pull between customer experience and revenue growth to increase shopper loyalty through connected customer engagements, accelerated time to value, and actionable insights. . wp-block-quote p. font-size-18 { font-size: 18px ! important; line-height: 30px; } . mktoLabel a { padding: 0; } . template-pttm22 . block-marketo-form . box { padding: 0; } . section-sub-title. section-sub-title-alternate { font-weight: 400; opacity: . 75; text-transform: uppercase; font-size: 24px; line-height: 42px; } . section-title. section-title-alternate { font-size: 68px! important; line-height: 78px; } --- ### Optimieren Sie Ihre Customer-Engagement-Strategie für die Feiertagssaison > Entdecken Sie Customer-Engagement-Strategien, Tipps und Insights von führenden Marken, mit denen Sie in der Feiertagssaison für mehr Kund*innentreue, Wachstum und Umsätze sorgen können. - Published: 2023-07-24 - Modified: 2023-08-22 - URL: https://emarsystest.com/power-up-your-holiday-customer-engagement-strategy/ - Translation Priorities: Optional So entwickeln Sie eine Customer-Engagement-Strategie für die Feiertagssaison, mit der Sie Wachstum und Umsatz generieren können Halten Sie sich nicht mit überladenen Leitfäden zur Feiertagssaison auf, sondern konzentrieren Sie sich auf das Wesentliche.   Hier finden Sie aktuelle Forschungsergebnisse und praxisbezogene 1:1 Omnichannel-Marketing- und Customer-Engagement-Strategien, die Top-Marken tatsächlich einsetzen. So sind Sie in der kritischen Feiertagssaison (und darüber hinaus) gerüstet, für Kund*innenwachstum und Umsatz zu sorgen.   Der Omnichannel-Leitfaden für umsatzsteigerndes Customer Engagement in der Feiertagssaison Lernen Sie 8 bewährte Omnichannel-Marketing-Taktiken kennen, die heute von Top-Marken eingesetzt werden. So sind Sie gerüstet, in der Feiertagssaison und danach für mehr Customer Engagement, Kund*innentreue und Umsatz zu sorgen.   Herunterladen Holiday Edge: praktische Shopping-Insights für die Black Friday-Woche Datenbasierte Einblicke und praktische Strategien helfen Ihnen dabei, Ihre Kund*innen besser zu verstehen. Mit diesen Insights können Sie zum Black Friday und in der gesamten Feiertagssaison für mehr Engagement sorgen.   Jetzt ansehen Entdecken Sie SAP Emarsys - in nur 3 Minuten Finden Sie heraus, warum Tausende Marketer auf die kanalübergreifende Ausführung von SAP Emarsys vertrauen, um ein höheres Customer Engagement und bessere Geschäftsergebnisse zu erzielen. SAP Emarsys in Aktion sehen Feiertagsstrategien in der Praxis . block-hero-v2 {min-height: 580px} @media (min-width:1200px) { . btn-secondary-cta { position: absolute; left: 220px; margin-right: 0px! important;} } } --- ### Power Up Your Customer Engagement Strategy in 2023 > Discover customer engagement strategies, tips, and insights from leading brands to increase customer loyalty, growth, and revenue during the holiday shopping season. - Published: 2023-07-24 - Modified: 2023-11-23 - URL: https://emarsystest.com/power-up-your-holiday-customer-engagement-strategy/ - Translation Priorities: Optional Build A Holiday Strategy That Delivers Growth & Revenue Skip the whimsical holiday inspiration guides, and get down to brass tacks.   Here you’ll find expert research and actionable 1:1 omnichannel marketing strategies used by real-life brands to drive customer growth and revenue during the critical holiday shopping season... and beyond. The Omnichannel Guide to Revenue-Driving Holiday Customer Engagement Get 8 proven omnichannel marketing tactics used by today’s top brands to drive customer engagement, loyalty, and revenue before, during, and after the holiday season.   Download Now The Holiday Edge: Actionable Shopping Insights for Black Friday Week Get data-based insights and practical strategies to help you understand consumers and increase engagement during this Black Friday and throughout the entire holiday season.   Watch Now Holiday Strategies In Action . block-hero-v2 {min-height: 580px} @media (min-width:1200px) { . btn-secondary-cta { position: absolute; left: 220px; margin-right: 0px! important;} } } --- ### Recursos para desenvolvedores > Acesse os recursos para desenvolvedores para ajudar você a integrar a SAP Emarsys ao seu conjunto de soluções tecnológicas e executar campanhas omnichannel sofisticadas em todo o ciclo de vida do cliente. - Published: 2023-07-10 - Modified: 2025-01-12 - URL: https://emarsystest.com/partner-ecosystem/developer-resources/ - Translation Priorities: Optional Amplie suas possibilidades de engajamento de clientes omnichannel com os recursos para desenvolvedores   Os recursos para desenvolvedores da Emarsys possibilitam a integração confiável entre clientes e parceiros e a geração de mais valor com a Emarsys. Confira as últimas novidades da Emarsys  Descubra por que milhares de profissionais de marketing confiam na Emarsys. Veja as últimas inovações em produtos, planos futuros e acesse a nossa comunidade. Explore agora Faça parte da nossa comunidade de usuários  Acompanhe as implementações contínuas de novas funcionalidades e compartilhe suas ideias e perguntas conosco e com seus pares.   . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } --- ### Ressources de développement > Accédez à des ressources de développement qui vous aideront à intégrer SAP Emarsys à votre pile technologique et à exécuter des campagnes omnicanales complexes tout au long du cycle de vie client. - Published: 2023-07-10 - Modified: 2025-01-24 - URL: https://emarsystest.com/partner-ecosystem/developer-resources/ - Translation Priorities: Optional Développez vos capacités d'engagement client omnicanal grâce aux ressources des développeurs Grâce aux ressources de développement, les clients et les partenaires intègrent SAP Emarsys en toute confiance et maximisent leur valeur.   Nouveautés d’SAP Emarsys Découvrez pourquoi des milliers de spécialistes du marketing font confiance à SAP Emarsys. Découvrez les dernières innovations produits, la feuille de route à venir et accédez à notre communauté. C’est parti ! Rejoignez notre communauté d'utilisateurs Vous pouvez suivre le déploiement de nos nouvelles fonctionnalités et partager vos réflexions et questions avec vos pairs et avec nous.   . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } --- ### Recursos para desarrolladores > Acceda a recursos para desarrolladores que lo ayudarán a integrar SAP Emarsys en su pila tecnológica y a ejecutar sofisticadas campañas omnicanal en todo el ciclo de vida del cliente. - Published: 2023-07-10 - Modified: 2025-01-12 - URL: https://emarsystest.com/partner-ecosystem/developer-resources/ - Translation Priorities: Opcional Amplíe su capacidad de captación omnicanal de clientes con los recursos para desarrolladores Los recursos para desarrolladores de SAP Emarsys permiten a los clientes y socios integrarse con confianza y generar más valor con SAP Emarsys. Vea las últimas novedades de SAP Emarsys Descubra por qué miles de profesionales del marketing confían en SAP Emarsys. Vea las últimas innovaciones de productos, el próximo plan de desarrollo y acceda a nuestra comunidad. Explore ahora mismo Únase a nuestra comunidad de usuarios   Puede hacer un seguimiento de la constante implementación de nuevas funciones y compartir sus preguntas y opinión con nosotros y sus colegas.   . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } --- ### Entwickler-Ressourcen > Greifen Sie auf Entwickler-Ressourcen zu, mit denen Sie SAP Emarsys in Ihren Tech-Stack integrieren und in jeder Lebenszyklus-Phase komplexe Omnichannel-Kampagnen durchführen können. - Published: 2023-07-10 - Modified: 2025-01-24 - URL: https://emarsystest.com/partner-ecosystem/developer-resources/ - Translation Priorities: Optional Erweitern Sie Ihre Omnichannel Customer Engagement-Möglichkeiten mit Entwickler-Ressourcen Die SAP Emarsys-Entwicklerressourcen helfen Kunden und Partnern, SAP Emarsys zuverlässig zu integrieren und Möglichkeiten zur Wertschöpfung zu schaffen.   Das Neueste von SAP Emarsys entdecken Entdecken Sie, warum Tausende von Marketern SAP Emarsys vertrauen. Informieren Sie sich über die neuesten Produktinnovationen, die kommende Roadmap und den Zugang zu unserer Community. Jetzt entdecken Treten Sie unserer Community bei  Hier können Sie die Entwicklung neuer Funktionen verfolgen und uns und anderen Nutzer*innen Ihre Gedanken und Fragen mitteilen. . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } Teilnahme an Partner Connect Verbinden Sie sich mit dem SAP- und SAP Emarsys-Kund*innenstamm und expandieren Sie. Sorgen Sie für Wertschöpfung, Skalierbarkeit und neue Umsatzquellen. An Partner Connect teilnehmen @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } --- ### Developer Resources  > Access developer resources to help you integrate SAP Emarsys into your tech stack and execute sophisticated omnichannel campaigns across the customer lifecycle. - Published: 2023-07-10 - Modified: 2025-01-24 - URL: https://emarsystest.com/partner-ecosystem/developer-resources/ - Translation Priorities: Optional Expand your Omnichannel Customer Engagement Capabilities with Developer Resources SAP Emarsys Developer Resources enable customers and partners to confidently integrate and drive more value with SAP Emarsys. Join Our User Community  You can track our ongoing deployment of new features, as well as share your thoughts and questions with us and your peers.   . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } --- ### Omnichannel Integrations > Explore nosso amplo ecossistema de integrações de tecnologia para ajudar você a entregar interações inteligentes com o cliente. - Published: 2023-07-07 - Modified: 2025-01-27 - URL: https://emarsystest.com/omnichannel-integrations/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Explore our extensible ecosystem of omnichannel integrations to help you deliver next-level customer engagement Connect the Emarsys customer engagement platform to best-in-class solutions that span the customer lifecycle from acquisition through to loyalty, and support your brands' needs in commerce, data, marketing, channels, and content. Emarsys Partner Connect Explore our integrations and partners who can help you unlock value, scale and innovation for omnichannel customer engagement. Explore now Emarsys Partner Connect Join Partner Connect Explore our integrations and partners who can help you unlock value, scale and innovation for omnichannel customer engagement Explore Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . MultiLevelCarouselLevel1 . slick-slide img { padding-right:30px; padding-left:30px; } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### Integraciones omnicanal > Explore nuestro amplio ecosistema de integraciones omnicanal que le ayuda a ofrecer una unificación de clientes inteligente. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Analice nuestro ecosistema de integraciones omnicanal que ayudan a ofrecer una captación de clientes de nivel superior Conecte la plataforma de captación de clientes de Emarsys con las mejores soluciones que abarcan todo el ciclo de vida del cliente y apoye las necesidades de sus marcas con respecto al comercio, el marketing, los canales, los datos y el contenido. Emarsys Partner Connect Analice nuestras integraciones y descubra socios que puedan ayudarlo a impulsar valor, escala e innovación para una captación de clientes omnicanal. Analizar ahora Emarsys Partner Connect . MultiLevelCarouselLevel1 . slick-slide img { padding-right:30px; padding-left:30px; } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### Omnichannel-Integrationen > Entdecken Sie unser erweiterbares Ökosystem an Technologieintegrationen und stellen Sie intelligentes Customer Engagement bereit. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Entdecken Sie unser erweiterbares Ökosystem an Omnichannel-Integrationen und stellen Sie 1A Customer Engagement bereit Verknüpfen Sie die Emarsys Customer Engagement Platform mit Best-in-Class-Lösungen, die den Kund*innenlebenszyklus von der Akquise bis zur Loyalität abdecken und Ihre Marken in den Bereichen Handel, Daten, Marketing, Kanäle und Content unterstützen. Emarsys Partner Connect Entdecken Sie unsere Integrationen und finden Sie Partner für Omnichannel Customer Engagement und Wertschöpfungs-, Skalierungs- und Innovationschancen. Jetzt entdecken Emarsys Partner Connect Teilnahme an Partner Connect Verbinden Sie sich mit dem SAP- und Emarsys-Kund*innenstamm. Expandieren Sie, um Werte und neue Umsatzquellen für Ihr Unternehmen zu generieren. An Partner Connect teilnehmen @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . MultiLevelCarouselLevel1 . slick-slide img { padding-right:30px; padding-left:30px; } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### Intégrations omnicanales > Découvrez notre écosystème adaptatif d’intégrations technologiques et proposez un engagement client intelligent. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Découvrez notre écosystème adaptatif d’intégrations omnicanales pour maximiser l'engagement client Connectez la plateforme d’engagement client Emarsys aux meilleures solutions couvrant le cycle de vie client, de l’acquisition à la fidélisation. Répondez ainsi aux besoins de votre marque en matière commerciale, de données, de marketing, de canaux et de contenu Emarsys Partner Connect Parcourez nos intégrations pour découvrir des partenaires capables de vous aider à tirer parti de toute la valeur, la taille et l’innovation disponibles pour l’engagement client omnicanal. Découvrez nos solutions Emarsys Partner Connect Rejoindre Partner Connect Connectez et élargissez la base de clients SAP et Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise Rejoindre Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . MultiLevelCarouselLevel1 . slick-slide img { padding-right:30px; padding-left:30px; } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### Omnichannel Integrations > Explore our extensible ecosystem of technology integrations to help you deliver intelligent customer engagement. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Integrações de publicidade   > Conecte a SAP Emarsys a canais sociais, como Facebook, Instagram, TikTok e Criteo, para segmentar clientes com campanhas de anúncios digitais automatizadas. - Published: 2023-07-07 - Modified: 2025-02-07 - URL: https://emarsystest.com/omnichannel-integrations/advertising-integrations/ - Translation Priorities: Optional Faça a integração de forma simples às principais plataformas de publicidade digital Explore com quais plataformas de anúncios a SAP Emarsys se integra para permitir uma maior segmentação e campanhas de publicidade digital altamente personalizadas e relevantes. --- ### Integraciones publicitarias > Conecte SAP Emarsys con redes sociales como Facebook, Instagram, TikTok y Criteo y diríjase a clientes con campañas publicitarias digitales automatizadas. - Published: 2023-07-07 - Modified: 2025-02-07 - URL: https://emarsystest.com/omnichannel-integrations/advertising-integrations/ - Translation Priorities: Opcional Integración transparente con las principales plataformas publicitarias digitales Analice las plataformas publicitarias con las que se integra SAP Emarsys para lograr una segmentación más profunda y campañas publicitarias digitales personalizadas de gran relevancia. --- ### Werbeintegrationen > Verknüpfen Sie SAP Emarsys mit Social-Media-Kanälen wie Facebook, Instagram, TikTok und Criteo und sprechen Sie Kund*innen mit automatisierten digitalen Werbekampagnen an. - Published: 2023-07-07 - Modified: 2025-02-07 - URL: https://emarsystest.com/omnichannel-integrations/advertising-integrations/ - Translation Priorities: Optional Nahtlose Integration mit führenden digitalen Werbeplattformen Entdecken Sie, welche Werbeplattformen sich mit SAP Emarsys integrieren lassen und wie Sie dadurch eine tiefere Segmentierung erreichen, mit der sie hochgradig relevante, personalisierte digitale Werbekampagnen durchführen können. --- ### Intégrations publicitaires > Connectez SAP Emarsys à des canaux sociaux comme Facebook, Instagram, TikTok et Criteo pour mieux cibler vos campagnes de publicité digitale automatisées. - Published: 2023-07-07 - Modified: 2025-02-07 - URL: https://emarsystest.com/omnichannel-integrations/advertising-integrations/ - Translation Priorities: Optional Une intégration parfaite avec les principales plateformes publicitaires digitales Voici les plateformes auxquelles s’intègre SAP Emarsys pour approfondir la segmentation et créer des campagnes publicitaires digitales personnalisées et hautement pertinentes. Rejoignez Partner Connect Connectez et élargissez la base de clients SAP et SAP Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise. Rejoignez Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } --- ### Advertising Integrations  > Connect SAP Emarsys with social channels like Facebook, Instagram, TikTok and Criteo to target customers with automated digital ad campaigns. - Published: 2023-07-07 - Modified: 2025-02-04 - URL: https://emarsystest.com/omnichannel-integrations/advertising-integrations/ - Translation Priorities: Optional Integrate seamlessly with leading digital advertising platforms Explore which ad platforms SAP Emarsys integrates with to enable deeper segmentation and highly relevant personalized digital advertising campaigns. --- ### Integrações do Google > Descubra quais soluções do Google se integram à SAP Emarsys para ajudar você a compreender a jornada do cliente, aumentar o ROI e aperfeiçoar o desenvolvimento de aplicativos. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/google-integrations/ - Translation Priorities: Optional --- ### Integraciones de Google > Descubra las soluciones de Google compatibles con SAP Emarsys para ayudarle a comprender el proceso del cliente, aumentar el retorno de la inversión y mejorar el desarrollo de aplicaciones. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/google-integrations/ - Translation Priorities: Opcional --- ### Google-Integrationen > Finden Sie heraus, welche Google-Lösungen sich mit SAP Emarsys integrieren lassen. Verbessern Sie die Customer Journey, den ROI und die App-Entwicklung. - Published: 2023-07-07 - Modified: 2025-01-24 - URL: https://emarsystest.com/omnichannel-integrations/google-integrations/ - Translation Priorities: Optional Teilnahme an Partner Connect Verbinden Sie sich mit dem SAP- und SAP Emarsys-Kund*innenstamm und expandieren Sie. Sorgen Sie für Wertschöpfung, Skalierbarkeit und neue Umsatzquellen. An Partner Connect teilnehmen @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } --- ### Intégrations Google > Découvrez les solutions Google auxquelles SAP Emarsys s’intègre pour vous aider à optimiser le parcours client, le ROI et le développement de vos apps. - Published: 2023-07-07 - Modified: 2025-01-24 - URL: https://emarsystest.com/omnichannel-integrations/google-integrations/ - Translation Priorities: Optional Rejoignez Partner Connect Connectez et élargissez la base de clients SAP et SAP Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise Rejoignez Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } --- ### Google Integrations > Find out which Google solutions SAP Emarsys integrates with to help you understand the customer journey, increase ROI, and improve app development. - Published: 2023-07-07 - Modified: 2025-01-24 - URL: https://emarsystest.com/omnichannel-integrations/google-integrations/ - Translation Priorities: Optional --- ### Integrações SAP > Explore quais soluções SAP se conectam à plataforma da SAP Emarsys para criar experiências omnicanal personalizadas que entregam resultados comerciais. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/sap-integrations/ - Translation Priorities: Optional Conecte-se perfeitamente a soluções de ponta da SAP SAP Emarsys SAP Emarsys é a plataforma omnichannel de interação com clientes do SAP Customer Experience (CX) que oferece automação de marketing, personalização em tempo real e orquestração de campanhas que impulsionam resultados comerciais. Ela se integra profundamente com outros aplicativos de CX e negócios da SAP para conectar dados de clientes a insights operacionais e proporcionar experiências completas. --- ### Integraciones SAP > Vea qué soluciones SAP se conectan con la plataforma de SAP Emarsys para crear experiencias omnicanal personalizadas que impulsen resultados comerciales. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/sap-integrations/ - Translation Priorities: Opcional Conéctese fácilmente con las mejores soluciones SAP SAP Emarsys es la plataforma omnicanal de captación de clientes para SAP Customer Experience (CX) que ofrece automatización del marketing, personalización y orquestación de campaña, e impulsa resultados empresariales. Establezca una integración profunda con otras aplicaciones SAP CX y Business para conectar los datos de los clientes con la información operativa para ofrecer experiencias de punta a punta.   --- ### SAP-Integrationen > Erfahren Sie, welche SAP-Lösungen sich mit der SAP Emarsys-Plattform verbinden lassen. Schaffen Sie personalisierte Omnichannel-Erlebnisse, die zu besseren Geschäftsergebnissen führen. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/sap-integrations/ - Translation Priorities: Optional Schaffen Sie mit erstklassigen SAP-Lösungen nahtlose Verbindungen SAP Emarsys ist die Omnichannel Customer Engagement Platform für die SAP Customer Experience (CX). Wir bieten Ihnen Marketing-Automation, Echtzeit-Personalisierung und Kampagnen-Orchestrierung zur Verbesserung Ihrer Geschäftsergebnisse. Sorgen Sie für eine tiefgreifende Integration mit anderen SAP CX- und Business-Anwendungen, um Kund*innendaten mit operativen Insights zu verbinden und so durchgängige Erlebnisse zu schaffen. Teilnahme an Partner Connect Verbinden Sie sich mit dem SAP- und SAP Emarsys-Kund*innenstamm und expandieren Sie. Sorgen Sie für Wertschöpfung, Skalierbarkeit und neue Umsatzquellen. An Partner Connect teilnehmen @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } --- ### Intégrations SAP > Découvrez les solutions SAP qui se connectent à la plateforme SAP Emarsys pour créer des expériences omnicanales personnalisées qui génèrent des résultats business. - Published: 2023-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-integrations/sap-integrations/ - Translation Priorities: Optional Connexion transparente avec les meilleures solutions SAP Plateforme d'engagement client omnicanale de SAP Customer Experience (CX), SAP Emarsys offre des fonctionnalités performantes d‘automatisation marketing, de personnalisation en temps réel et d’orchestration des campagnes. Intégrez en profondeur avec d'autres applications SAP CX et Business pour connecter les données clients avec des informations opérationnelles afin de fournir des expériences de bout en bout. Rejoignez Partner Connect Connectez et élargissez la base de clients SAP et SAP Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise Rejoignez Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } --- ### SAP Integrations > See which SAP solutions connect with the SAP Emarsys platform to create personalized omnichannel experiences that deliver business outcomes. - Published: 2023-07-07 - Modified: 2025-01-17 - URL: https://emarsystest.com/omnichannel-integrations/sap-integrations/ - Translation Priorities: Optional Connect seamlessly with best-in-class SAP Solutions SAP Emarsys is the omnichannel customer engagement platform for SAP Customer Experience (CX), delivering marketing automation, real-time personalization, and campaign orchestration that drives business outcomes. Integrate deeply with other SAP CX and Business applications to connect customer data with operational insights to deliver end-to-end experiences. --- ### Torne-se um parceiro > Conecte-se e acesse a base de clientes da SAP e da SAP Emarsys, gerando valor, escala e novos fluxos de receita para o seu negócio. - Published: 2023-06-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/partner-ecosystem/become-a-partner/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Parcerias eficientes... O ecossistema SAP Emarsys Partner Connect permite que parceiros de tecnologia e especialistas de soluções ofereçam soluções de maneira fácil aos clientes da SAP Emarsys e da SAP, gerando oportunidades, valor, escala e sucesso. Os parceiros de tecnologia do SAP Emarsys Partner Connect oferecem as melhores soluções do setor. Essas soluções: Atendem às necessidades das marcas em termos de comércio, marketing, canais, dados e conteúdo Abrangem o ciclo de vida do cliente, da aquisição à fidelização Geram valor incremental e um engajamento do cliente mais lucrativo Os parceiros especialistas de soluções do SAP Emarsys Partner Connect: São treinados e certificados para oferecer consultoria, integração e serviços da Plataforma de engajamento omnichannel de clientes da SAP Emarsys Estão aptos a garantir a conexão adequada de inúmeras fontes de dados Oferecem uma visão e uma estratégia para obter o máximo de valor e produzir conteúdos criativos em canais relevantes . block-logos img {height: 80px} . page-header. has-title {display: none;} #main-content { padding-top: 60px; } @media (min-width: 992px) { #main-content { padding-top: 100px; } } --- ### Devenir partenaire > Connectez et élargissez la base de clients SAP et SAP Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise. - Published: 2023-06-30 - Modified: 2024-06-06 - URL: https://emarsystest.com/partner-ecosystem/become-a-partner/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Des partenariats forts... L’écosystème SAP Emarsys Partner Connect permet aux partenaires de proposer aisément des solutions technologiques et spécialisées aux clients d’Emarsys et de SAP afin de maximiser leurs opportunités, leur valeur, leur taille et leurs performances. Les partenaires technologiques d’Emarsys Partner Connect offrent des solutions d’excellence qui : Répondent à tous les besoins des marques en matière de commerce, de marketing, de canaux, de données et de contenu Couvrent le cycle de vie du client, de l'acquisition à la fidélisation Créez une valeur ajoutée et un engagement client plus rentable Les partenaires de solutions spécialisées d’Emarsys Partner Connect sont : Formés et certifiés afin de proposer conseil, intégration et services dédiés à la plateforme d’engagement client omnicanal d’Emarsys Capables d’assurer la bonne connexion d’une multitude de sources de données En mesure de proposer une vision et une stratégie visant à optimiser la valeur, mais aussi de créer du contenu destiné aux canaux pertinents . block-logos img {height: 80px} . page-header. has-title {display: none;} #main-content { padding-top: 60px; } @media (min-width: 992px) { #main-content { padding-top: 100px; } } --- ### Hágase socio > Conéctese a la base de clientes de SAP y SAP Emarsys, amplíela y desbloquee valor, escala y nuevas fuentes de ingresos para su empresa. - Published: 2023-06-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/partner-ecosystem/become-a-partner/ - Translation Priorities: Opcional Socios poderosos... El ecosistema SAP Emarsys Partner Connect permite a los socios tecnológicos y de soluciones expertas ofrecer soluciones fácilmente a los clientes de SAP Emarsys y SAP, y crear oportunidades, valor, escala y éxito. Los socios tecnológicos de SAP Emarsys Partner Connect ofrecen las mejores soluciones del sector: Apoyan las necesidades de una marca con respecto al comercio, el marketing, los canales, los datos y el contenido. Abarcan el ciclo de vida del cliente desde la adquisición hasta la fidelización. Generan valor añadido y una relación más rentable con el cliente. Características de los socios de soluciones expertas de SAP Emarsys Partner Connect: Cuentan con la formación y certificación necesarias para brindar consultoría, integración y servicios para la plataforma omnicanal de captación de clientes de SAP Emarsys. Logran garantizar una conexión adecuada de diferentes fuentes de datos. Aportan visión y estrategia para obtener un valor óptimo y producir contenido creativo los canales pertinentes. . block-logos img {height: 80px} . page-header. has-title {display: none;} #main-content { padding-top: 60px; } @media (min-width: 992px) { #main-content { padding-top: 100px; } } --- ### Werden Sie Partner*in > Verbinden Sie sich mit dem SAP- und SAP Emarsys-Kund*innenstamm und expandieren Sie. Sorgen Sie für Wertschöpfung, Skalierbarkeit und neue Umsatzquellen. - Published: 2023-06-30 - Modified: 2025-01-10 - URL: https://emarsystest.com/partner-ecosystem/become-a-partner/ - Translation Priorities: Optional Starke Partnerschaften ... Mit dem SAP Emarsys Partner Connect Ecosystem sind Technologie- und Lösungspartner in der Lage, SAP Emarsys- und SAP-Kund*innen einfache Möglichkeiten bereitzustellen, mit denen sie neue Wertschöpfungs-, Skalierungs- und Erfolgschancen erschließen können. SAP Emarsys Partner Connect-Technologiepartner liefern erstklassige Lösungen, die Marken dabei unterstützen, ihre Ziele in den Bereichen Handel, Marketing, Kanäle, Daten und Inhalte zu erreichen. den Kund*innenlebenszyklus von der Akquise bis zur Loyalität abdecken. inkrementelle Wertsteigerungen beim Customer Engagement generieren. SAP Emarsys Partner Connect-Lösungspartner sind geschult und zertifiziert, um Beratung, Integration und Dienstleistungen für die SAP Emarsys Omnichannel Customer Engagement Platform anbieten zu können. sind in der Lage, eine Vielzahl von Datenquellen korrekt miteinander zu verknüpfen. bieten eine Vision und Strategie, um einen optimalen Nutzen zu erzielen, und erstellen Werbecontent für alle Kanäle. . block-logos img {height: 80px} . page-header. has-title {display: none;} #main-content { padding-top: 60px; } @media (min-width: 992px) { #main-content { padding-top: 100px; } } --- ### Become a Partner > Connect and expand into the SAP and SAP Emarsys customer base, unlocking value, scale, and new revenue streams for your business. - Published: 2023-06-30 - Modified: 2025-01-10 - URL: https://emarsystest.com/partner-ecosystem/become-a-partner/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Powerful Partnerships... The SAP Emarsys Partner Connect Ecosystem enables Technology and Expert Solution Partners to easily provide solutions for SAP Emarsys and SAP customers unlocking opportunities, value, scale, and success. SAP Emarsys Partner Connect Technology Partners deliver best-in-class solutions that: Support a brand’s needs in commerce, marketing, channels, data, and content Span the customer lifecycle from acquisition to loyalty Create incremental value and more profitable customer engagement SAP Emarsys Partner Connect Expert Solution Partners are: Trained and certified to provide consultancy, integration and services for the SAP Emarsys Omnichannel Customer Engagement platform Able to ensure proper connection of a myriad of data sources Provide vision and strategy for optimal value, and produce creative content for relevant channels . block-logos img {height: 80px} . page-header. has-title {display: none;} #main-content { padding-top: 60px; } @media (min-width: 992px) { #main-content { padding-top: 100px; } } --- ### SAP Emarsys Partner Connect > Descubra como o ecossistema de parceiros da SAP Emarsys gera mais valor, fluxos de receita, escalabilidade e inovação. - Published: 2023-06-21 - Modified: 2025-01-14 - URL: https://emarsystest.com/partner-ecosystem/ - Translation Priorities: Optional - Page Tags: Partner Ecosystem Explore nosso diretório de parceiros Saiba mais sobre nossas integrações e veja os parceiros que podem ajudá-lo a agregar valor, escala e inovação para obter o engajamento omnichannel do cliente. Parceiros de tecnologia  Explore as melhores soluções do setor que se conectam à plataforma da SAP Emarsys, permitindo acelerar o tempo para obter valor e impulsionar o crescimento rentável.   Encontre um parceiro de tecnologia Parceiros especialistas de soluções   Consulte parceiros de soluções que são especializados na implementação da nossa plataforma, integrando-a ao seu conjunto de soluções tecnológicas e produzindo conteúdo criativo. Encontre um parceiro especialista de soluções Faça parte do Partner Connect Conecte-se e acesse a base de clientes da SAP e da SAP Emarsys, gerando valor, escala e novos fluxos de receita para o seu negócio. Faça parte do Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width: 781px) { background-color: var(--emarsys-athens-gray); } @media (min-width: 782px) { background-image: linear-gradient(var(--emarsys-athens-gray) 63%, #ffffff 0%); } @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### SAP Emarsys Partner Connect > Maximisez votre valeur, vos flux de revenus, votre niveau d’adaptabilité et vos capacités d’innovation via l'écosystème partenaire SAP Emarsys. - Published: 2023-06-21 - Modified: 2025-01-14 - URL: https://emarsystest.com/partner-ecosystem/ - Translation Priorities: Optional Découvrez notre annuaire de partenaires Nos intégrations et partenaires vous aident à tirer parti de la valeur, la taille et l’innovation disponibles pour l’engagement client omnicanal. Partenaires technologiques Découvrez des solutions d’excellence qui s’intègrent avec la plateforme SAP Emarsys, réduisent votre time-to-value et stimulent la croissance rentable.   Trouver un partenaire technologique Partenaires de solutions spécialisées  Découvrez nos partenaires spécialisés dans la mise en œuvre de notre plateforme, son intégration à votre pile technologique et la création de contenu. Trouver un partenaire de solutions spécialisées Rejoignez Partner Connect Connectez et élargissez la base de clients SAP et SAP Emarsys afin de maximiser la valeur, la taille et les nouveaux flux de revenus de votre entreprise. Rejoignez Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width: 781px) { background-color: var(--emarsys-athens-gray); } @media (min-width: 782px) { background-image: linear-gradient(var(--emarsys-athens-gray) 63%, #ffffff 0%); } @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### SAP Emarsys Partner Connect > Descubra cómo el ecosistema de socios de SAP Emarsys ofrece valor adicional, flujos de ingresos, escalabilidad e innovación. - Published: 2023-06-21 - Modified: 2025-01-14 - URL: https://emarsystest.com/partner-ecosystem/ - Translation Priorities: Opcional Analice nuestro directorio de socios Analice nuestras integraciones y descubra socios que puedan ayudarlo a impulsar valor, escala e innovación para una captación de clientes omnicanal. Socios tecnológicos Analice las mejores soluciones que se conectan con la plataforma de SAP Emarsys y ayudan a producir valor e impulsar el crecimiento de los ingresos. Encontrar un socio tecnológico Socios de soluciones expertas Busque socios de soluciones expertas que implementan la plataforma, la integran en sus soluciones tecnológicas y producen contenido creativo. Encontrar un socio de soluciones expertas . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width: 781px) { background-color: var(--emarsys-athens-gray); } @media (min-width: 782px) { background-image: linear-gradient(var(--emarsys-athens-gray) 63%, #ffffff 0%); } @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### SAP Emarsys Partner Connect > Erfahren Sie, wie das SAP Emarsys Partner Ecosystem zusätzliche Möglichkeiten für Wertschöpfung, Umsatzströme, Skalierbarkeit und Innovation schafft. - Published: 2023-06-21 - Modified: 2025-01-14 - URL: https://emarsystest.com/partner-ecosystem/ - Translation Priorities: Optional Entdecken Sie unser Partnerverzeichnis Erfahren Sie mehr zu unseren Integrationen und finden Sie Partner für Omnichannel Customer Engagement und Wertschöpfungs-, Skalierungs- und Innovationschancen. Technologiepartner  Entdecken Sie erstklassige Lösungen, die sich einfach mit der SAP Emarsys-Plattform verbinden lassen, und sorgen Sie so für Wachstum und Wertschöpfung. Finden Sie einen Technologiepartner Expert Solution Partner  Stöbern Sie in einer umfangreichen Liste von Lösungspartnern, die Sie bei der Implementierung der SAP Emarsys-Plattform unterstützen können.   Finden Sie einen Expert Solution Partner Nehmen Sie an Partner Connect teil Verbinden Sie sich mit dem SAP- und SAP Emarsys-Kund*innenstamm und expandieren Sie. Sorgen Sie für Wertschöpfung, Skalierbarkeit und neue Umsatzquellen. An Partner Connect teilnehmen @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width: 781px) { background-color: var(--emarsys-athens-gray); } @media (min-width: 782px) { background-image: linear-gradient(var(--emarsys-athens-gray) 63%, #ffffff 0%); } @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### SAP Emarsys Partner Connect > Find out how the SAP Emarsys Partner Ecosystem unlocks additional value, revenue streams, scalability, and innovation. - Published: 2023-06-21 - Modified: 2025-01-15 - URL: https://emarsystest.com/partner-ecosystem/ - Translation Priorities: Optional - Page Tags: Partner Ecosystem Explore our Partner Directory Learn more about our integrations and explore partners who can help you unlock value, scale and innovation for omnichannel customer engagement. Technology Partners  Explore best-in-class solutions that connect with the SAP Emarsys platform, enabling faster time to value and driving profitable growth. Find a Technology Partner Expert Solution Partners  Browse Expert Solution Partners who specialize in implementing our platform, integrating it with your technology stack, and producing creative content. Find an Expert Solution Partner Join Partner Connect Connect and expand into the SAP and SAP Emarsys customer base, unlocking value, scale, and new revenue streams for your business Join Partner Connect @media (max-width: 991px) { . join-title { line-height: 1. 36; } . join-content { font-size: 18px ! important; } } . explore-partners { padding-left:0! important; padding-right:0! important; @media (max-width: 781px) { background-color: var(--emarsys-athens-gray); } @media (min-width: 782px) { background-image: linear-gradient(var(--emarsys-athens-gray) 63%, #ffffff 0%); } @media (max-width:1599px) { max-width: 1220px! important; } @media (min-width:1600px) { max-width: 1420px! important; } } . explore-partners . wp-block-cover { padding-left:60px! important; padding-right:60px! important; --- ### The Definitive Guide to Omnichannel Marketing > Discover the power of omnichannel marketing with our comprehensive guide. Read more to learn how to unlock the strategies and tactics to seamlessly connect with your audience across multiple channels. - Published: 2023-06-12 - Modified: 2025-01-29 - URL: https://emarsystest.com/omnichannel-marketing-guide/ - Translation Priorities: Optional - Page Tags: SEO Pillar Pages The ever-increasing pace of technological change is a double-edged sword for marketing.   On one side, the volume of marketing technology available makes it easier to deliver on marketing’s original promise — the right message to the right person at the right time. On the other, we’re lost in an ocean of complexity — bloated tech stacks, siloed data, disconnected experiences — all mixed in with an ever-growing number of channels to contend with, and increasingly demanding customers. Omnichannel marketing is the answer to this challenge. By investing in omnichannel marketing, brands can reduce tech stacks, connect their data, and create personalized, relevant experiences for their customers, no matter where they choose to engage. Paired with the power of automation, marketers can deliver these engagements across multiple online and offline channels at scale, giving them back the time they need to focus on strategy.   But what is omnichannel marketing, and how can you leverage it to deliver the results your business expects — and the experiences your customers demand?   In this definitive guide, you'll find all of the information you need to understand the power of omnichannel marketing, avoid common pitfalls, and inspire your own strategy. What is Omnichannel Marketing? Omnichannel marketing is a strategic, customer-centric approach to marketing designed to deliver an integrated, consistent experience across multiple marketing channels.   By integrating various online and offline marketing channels, including social media, paid social, email, mobile app, web, and brick-and-mortar stores, omnichannel marketing delivers a consistent, personalized experience... --- ### Power to the Marketer Festival 2023 - Live in London > Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in London on October 11. - Published: 2023-06-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/london/ - Translation Priorities: Optional @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival 2023, presented by SAP Emarsys and Vogue Business, was a showcase of the work of top brands that are blending art and science to deliver hyper-relevant, personalised experiences and winning customers in a volatile market. The event featured a superb line-up of speakers from across the fashion, luxury and lifestyle sectors, exploring the impact of generative AI on marketing, the new language of loyalty and how to turn the next generation of shoppers into fans. See the Highlights Why brand leaders attended London The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue... --- ### Power to the Marketer Festival 2023 - Live in Hong Kong > Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Hong Kong on November 2. - Published: 2023-06-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/hong-kong/ - Translation Priorities: Optional @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival 2023, presented by SAP Emarsys, showcased how top brands bring together art and science to create masterful customer experiences that inspire loyalty and achieve results that drive business outcomes. Our stellar line-up of speakers from across retail and consumer product sectors shared tactics and insights on how to connect data to deliver next-level customer experiences. We dove deep into current macroeconomic trends and what they mean for cross-border e-commerce, and explored strategies for inspiring brand loyalty in the new generation of Asian shoppers. Why brand leaders attended Hong Kong The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of... --- ### Power to the Marketer Festival 2023 - Live in Melbourne > Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in Melbourne on October 18. - Published: 2023-06-12 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/melbourne/ - Translation Priorities: Optional @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival 2023, presented by SAP Emarsys, discovered how brands are blending art and science to create masterful customer experiences and achieve results that keep their brands thriving.   Our superb line-up of speakers from across the fashion, lifestyle, beauty and travel sectors shared tactics and insights on how to connect data to deliver next-level customer experiences, future-proof loyalty in an economic downturn and turn the new generation of young shoppers into fans. Why brand leaders attended Melbourne The Art of Digital Loyalty Leaders learnt first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed... --- ### Power to the Marketer Festival 2023 - Live in New York > Elevate the art & science of Marketing at the Power to the Marketer Festival 2023, live and in-person in New York on October 4. - Published: 2023-06-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/new-york/ - Translation Priorities: Optional @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } Elevating the Art & Science of Marketing In Person From economic volatility to astonishing advances in AI technology, this year has been marked by change and disruption. The Power to the Marketer Festival 2023, was presented by SAP Emarsys and Vogue Business, looking at how brands are blending art and science to create masterful customer experiences and achieving results that keep their brands thriving.   Our stellar line-up of speakers from across the fashion, luxury and lifestyle sectors shared tactics and insights on how to connect data to deliver next-level customer experiences, future-proof loyalty in an economic downturn and turn a new generation of young shoppers into fans. See the Highlights Why brand leaders attended New York The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.... --- ### Munich > Join us INPERSON in Munich on June 13 for the Power To The Marketer Festival where we will be elevating the art & science of marketing with our MarTech Partners and Retail Brands. - Published: 2023-06-09 - Modified: 2025-01-12 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/munich/ - Translation Priorities: Optional @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } Elevating the Art & Science of Marketing In Person The Power to the Marketer Festival showcased the work of marketers who drive customer loyalty and business outcomes by balancing the Art and Science of marketing in the omnichannel campaigns they execute.   Marketing leaders joined us in Munich to discover omnichannel marketing strategies, hear success stories, get tactical takeaways, meet like-minded marketers and industry thought-leaders. See the Highlights Why brand leaders attended Munich The Art of Digital Loyalty Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection. The Science of Loyalty Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments. CMO to CMO Networking Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty. #register-cta { background-image: url(https://emarsystest. com/app/uploads/2023/04/ema_PTTM_Festival_23_bg_cta_banner-1. jpg); min-height: 400px; background-size: 25%;... --- ### Sprechen Sie mit einem Experten > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2023-06-06 - Modified: 2023-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/ - Translation Priorities: Optional Mehr Power für Ihr Omnichannel-Marketing SAP Emarsys, ein SAP-Unternehmen, ist die Omnichannel Customer Engagement-Plattform, mit der Marketer kanalübergreifende personalisierte Kampagnen erstellen, umsetzen und skalieren und so bessere Geschäftsergebnisse erzielen können. Wir arbeiten mit mehr als 1. 500 Unternehmen zusammen, darunter neben internationalen Konzernen auch innovative, mittelständische Marken verschiedener Branchen. . block-logos img {height: 80px} . block-logos {padding-top:50px} --- ### Échangez avec un expert > SAP Emarsys donne accès aux leaders du marketing digital et aux chefs d'entreprises à la seule plateforme d'engagement client omnicanal conçue pour accélérer les résultats business. - Published: 2023-06-05 - Modified: 2023-06-29 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/ - Translation Priorities: Optional Boostez votre marketing omnicanal SAP Emarsys, une entreprise SAP, est une plateforme d'engagement client omnicanal qui aide les marketeurs à créer, lancer et moduler des campagnes multicanales personnalisées qui génèrent des résultats business. Nous travaillons avec plus de 1500 sociétés, qu’il s'agisse d'entreprises internationales ou de marques de taille moyenne à forte croissance, dans tous les secteurs. SAP Emarsys est conçue pour donner plus de pouvoir aux marketeurs pour qu’ils parviennent à : Accélérer le time-to-value grâce à l’onboarding de données et de canaux pour déployer des campagnes multicanales Offrir une personnalisation one-to-one en temps réel qui établit des relations de confiance, loyales et durables avec les clients à chaque interaction S’appuyer sur des conseils éprouvés pour prendre les bonnes décisions rapidement à l’aide d’analyses et de renseignements basés sur les données Produire des résultats mesurables qui génèrent une croissance prévisible et rentable tout au long du cycle de vie client . block-logos img {height: 80px} . block-logos {padding-top:50px} --- ### Hable con un experto > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2023-06-05 - Modified: 2023-06-19 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/ - Translation Priorities: Opcional Potencie su marketing omnicanal SAP Emarsys, una empresa de SAP, es la plataforma omnicanal de interacción con los clientes que permite a los profesionales de marketing crear, lanzar y escalar campañas personalizadas en todos los canales que generan resultados para la empresa. Colaboramos con más de 1500 empresas de todos las industrias, desde empresas globales hasta marcas medianas en rápido crecimiento. SAP Emarsys se ha creado específicamente para potenciar el poder de los profesionales de marketing, de modo que puedan realizar las siguientes acciones: Acelerar la obtención de valor al incorporar con rapidez datos y canales para implementar campañas en todos los canales. Ofrecer personalización individual en tiempo real que cree relaciones de confianza, leales y duraderas con los clientes en cada interacción. Lograr excelentes resultados gracias a pautas demostradas para tomar decisiones rápidas e inteligentes con información y análisis basados en datos. Generar resultados cuantificables que impulsen un crecimiento previsible y rentable a lo largo de todo el ciclo de vida del cliente. . block-logos img {height: 80px} . block-logos {padding-top:50px} --- ### Talk to an expert > Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2023-06-05 - Modified: 2023-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/talk-to-an-expert/ - Translation Priorities: Optional Bring Power to your Omnichannel Marketing SAP Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries. SAP Emarsys is purpose-built to give more power to marketers so they can Accelerate time to value by quickly onboarding data and channels to deploy cross-channel campaigns Deliver real-time, 1:1 personalization that builds trusted, loyal and lasting customer relationships with every interaction Succeeded with proven guidance to make smart, quick decisions with data-driven insights and analytics Produce measurable results that drive predictable and profitable growth throughout the customer lifecycle . block-logos img {height: 80px} . block-logos {padding-top:50px} --- ### SAP Emarsys Product Release 23 > Announcing updates to mobile channels, personalization, loyalty, and the platform experience - Published: 2023-06-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/product-release-test1b/ - Translation Priorities: Optional Explore the Emarsys Partner Connect Directory  Rediscover our extensive ecosystem of technology and expert solution partners. Accelerate growth and time to value with leading consultancy, implementation, and service providers. Extend your omnichannel strategies with best-in-class technology partners integrated directly to Emarsys.   Technology Partners  Explore best-in-class connect that integrate with the Emarsys platform, enabling faster time to value and driving profitable growth. Find a Technology Partner Expert Solution Partners  Browse Expert Solution Partners who specialize in implementing our platform, integrating it with your technology stack, and producing creative content. Find an Expert Solution Partner Join Our User Community  You can track our ongoing deployment of new features, as well as share your thoughts and questions with us and your peers. . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } . mid-col { max-width: 750px; margin-left: auto! important; margin-right: auto! important; text-align: center; } . mid-col . btn { margin-right: 0! important; margin-top:40px } @media (min-width: 992px) { #New-Updates . wp-block-cover { min-height: 542px; } } @media (min-width: 1600px) { #New-Updates . wp-block-cover . wp-block-cover__image-background { object-fit: contain; } } @media (max-width: 991px) { #New-Updates . wp-block-cover { min-height: 180px; } . block-hero-v2 . content-image img {width: 400px;margin-top: 60px} } @media (max-width: 991. 98px){ . block-multilevel-carousel . body-copy { margin-bottom: 0; }} . wistia-link-trigger a { font-size: 14px ! important; color: var(--emarsys-elephant); letter-spacing: 0. 2px; line-height:... --- ### SAP Emarsys Product Release 23 > Announcing updates to mobile channels, personalization, loyalty, and the platform experience - Published: 2023-06-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/product-release-test1/ - Translation Priorities: Optional New Features in Pilot One of our core Emarsys values is “we always innovate. ” And your input is invaluable to that innovation! Join our Product Pioneer program as we pilot these features:  Mobile Wallet Launch campaigns with wallet passes such as voucher, coupons, loyalty cards, and event tickets. In-App Personalization Personalize in-app content with contact, voucher, or event data. Campaign Analytics Analyze the performance of campaigns and compare against channels and audiences. Become a Product Pioneer  Influence and preview new features before they are generally available. Collaborate with product teams and peers to shape the future of the Emarsys solution. Get Involved Now! Join Our User Community  You can track our ongoing deployment of new features, as well as share your thoughts and questions with us and your peers. . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } . mid-col { max-width: 750px; margin-left: auto! important; margin-right: auto! important; text-align: center; } . mid-col . btn { margin-right: 0! important; margin-top:40px } @media (min-width: 992px) { #New-Updates . wp-block-cover { min-height: 542px; } } @media (min-width: 1600px) { #New-Updates . wp-block-cover . wp-block-cover__image-background { object-fit: contain; } } @media (max-width: 991px) { #New-Updates . wp-block-cover { min-height: 180px; } } @media (max-width: 991. 98px){ . block-multilevel-carousel . body-copy { margin-bottom: 0; }} . wistia-link-trigger a { font-size: 14px ! important; color: var(--emarsys-elephant); letter-spacing: 0.... --- ### B2C Marketing Automation Platform > SAP Emarsys real-time, omnichannel marketing automation platform technology lets marketers run all aspects of a cross-channel marketing strategy with ease. See how. - Published: 2023-06-02 - Modified: 2023-11-23 - URL: https://emarsystest.com/b2c-marketing-automation-platform/ - Translation Priorities: Optional From personalized campaigns to triggering events in real time, easily deploy B2C marketing automations across every channel Executing omnichannel marketing easily, from within a single B2C marketing automation software, without extensive services engagement and IT resources, is rare. The SAP Emarsys B2C marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale. --- ### SAP Emarsys Product Release 23 > Announcing updates to mobile channels, personalization, loyalty, and the platform experience - Published: 2023-06-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/product-release-test/ - Translation Priorities: Optional Expand Your Omnichannel Strategy With Mobile Wallet We’re pleased to announce the launch of Mobile Wallet, the latest addition to SAP Emarsys’s suite of mobile capabilities. With Mobile Wallet, you can reach mobile customers anywhere with relevant rewards and offers without needing an app, remove the friction of in-store identification, and close the loop on the digital to in-store experience. Check out our summary video below or get more details on the Mobile Wallet product page. Learn MoreSpeak to Sales Expand Your Omnichannel Strategy With Mobile Wallet We’re pleased to announce the launch of Mobile Wallet, the latest addition to SAP Emarsys’s suite of mobile capabilities. With Mobile Wallet, you can reach mobile customers anywhere with relevant rewards and offers without needing an app, remove the friction of in-store identification, and close the loop on the digital to in-store experience. Check out our summary video below or get more details on the Mobile Wallet product page. New Features in Pilot One of our core Emarsys values is “we always innovate. ” And your input is invaluable to that innovation! Join our Product Pioneer program as we pilot these features:  Mobile Wallet Launch campaigns with wallet passes such as voucher, coupons, loyalty cards, and event tickets. In-App Personalization Personalize in-app content with contact, voucher, or event data. Campaign Analytics Analyze the performance of campaigns and compare against channels and audiences. Become a Product Pioneer  Influence and preview new features before they are generally available. Collaborate with product teams and peers to... --- ### Mobile Wallet > Grâce à Mobile Wallet d'SAP Emarsys, atteignez les clients mobiles où qu'ils soient avec des récompenses et des offres pertinentes sans utiliser d'app, éliminez la friction de l'identification en magasin et bouclez la boucle entre le digital et le magasin. - Published: 2023-05-24 - Modified: 2025-02-13 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Amplifiez votre stratégie omnicanale avec Mobile Wallet Grâce à Mobile Wallet, vous pourrez atteindre les clients mobile où qu'ils soient avec des récompenses pertinentes et des offres sans utiliser d'app, éliminer la friction de l'identification en magasin et boucler la boucle entre le digital et le magasin. Échangez avec un expert Emarsys Laissez-nous vous aider à engager les clients mobile partout avec des expériences one-to-one en ligne et hors ligne Parlez à notre équipe #cards-2022-block_3028733a97a859807a3747457b0c0ff2 div. bg-decoration {inset: 0% 0% 15%! important;} --- ### Mobile Wallet > Con Mobile Wallet de SAP Emarsys, alcance a los clientes móviles en cualquier lugar con recompensas y ofertas relevantes sin necesidad de una aplicación, elimine la resistencia de la identificación en establecimientos y cierre el círculo de la experiencia digital a la experiencia en la tienda. - Published: 2023-05-24 - Modified: 2025-02-13 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Amplíe su estrategia omnicanal con Mobile Wallet Con Mobile Wallet, podrá llegar a los clientes a través de sus dispositivos móviles en cualquier lugar para ofrecerles recompensas y ofertas relevantes sin necesidad de descargar una aplicación, podrá eliminar la fricción que implica identificarse en la tienda y cerrar el proceso que vincula la experiencia de compra digital con la experiencia en la tienda física. Hable con un experto de Emarsys Permita que lo ayudemos a captar clientes a través de sus dispositivos móviles en cualquier lugar con una interacción personalizada en línea y fuera de línea. Consulte al equipo #cards-2022-block_3028733a97a859807a3747457b0c0ff2 div. bg-decoration {inset: 0% 0% 15%! important;} --- ### Mobile Wallet > Mit SAP Emarsys Mobile Wallet erreichen Sie mobile Kund*innen überall mit relevanten Prämien und Angeboten, ohne dass dafür eine App erforderlich wäre. Beseitigen Sie außerdem Reibungsverluste, die bei der Identifizierung im Laden entstehen, und schließen Sie den Kreislauf zwischen „digital“ und „in-store“. - Published: 2023-05-24 - Modified: 2025-02-13 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Erweitern Sie Ihre Omnichannel-Strategie mitMobile Wallet Mit Mobile Wallet können Sie mobile Kund*innen überall mit relevanten Prämien und Angeboten erreichen, ohne dass dafür eine App erforderlich wäre. Beseitigen Sie außerdem Reibungsverluste, die bei der Identifizierung im Laden entstehen, und schließen Sie den Kreislauf zwischen digitalem Erlebnis und In-Store-Erlebnis. Sprechen Sie mit den Emarsys-Expert*innen Wir unterstützen Sie mit unserer Mobile Wallet-Lösung dabei, mobile Kund*innen überall mit Online-zu-Offline-Erlebnissen zu erreichen. Sprechen Sie mit dem Team a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer Mobile Wallet-Lösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } #cards-2022-block_607751c75c162c23937e963f2306a9d4 div. bg-decoration {inset: 0% 0% 15%! important;} --- ### Mobile Wallet > With SAP Emarsys Mobile Wallet, reach mobile customers anywhere with relevant rewards and offers without needing an app, remove the friction of in-store identification, and close the loop on the digital to in-store. - Published: 2023-05-24 - Modified: 2025-02-13 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile-wallet/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Multichannel Marketing Platform > Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers. - Published: 2023-05-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/multichannel-marketing-platform/ - Translation Priorities: Optional Giving more power to leading brands and marketers with our multichannel marketing automation platform From unifying sales, product, and transactional data to enabling 1:1 personalization and orchestrating sophisticated multi-channel campaigns — find out why tens of thousands of marketers from the world’s most innovative brands have chosen SAP Emarsys to drive revenue and accelerate business outcomes with our multi channel marketing platform. --- ### Thanks for entering the Gibson sweepstakes at OMR 2023 - Published: 2023-05-05 - Modified: 2023-05-08 - URL: https://emarsystest.com/de/archive-omr-2023/gibson-gewinnspiel-danke/ - Translation Priorities: Optional We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you have not been successful. Good luck! --- ### Thanks for entering the Gibson sweepstakes at Sapphire 2023 - Published: 2023-05-02 - Modified: 2023-05-10 - URL: https://emarsystest.com/sapphire/sweepstakes-thank-you/ - Translation Priorities: Optional We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you have not been successful. Good luck! --- ### Terms and Conditions - Published: 2023-05-02 - Modified: 2023-05-10 - URL: https://emarsystest.com/sapphire/gibson-sweepstakes/terms-and-conditions/ - Translation Priorities: Optional --- ### In Person Events > Real marketing innovators, in real life. - Published: 2023-05-02 - Modified: 2025-01-23 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events-2/ - Translation Priorities: Optional Munich 13 June 2023 New York Coming Soon London Coming Soon Melbourne Coming Soon Hong Kong Coming Soon @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } --- ### Thank You - Published: 2023-04-28 - Modified: 2023-05-04 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/thank-you/ - Translation Priorities: Optional #register-cta { background-image: url(https://emarsystest. com/app/uploads/2023/04/ema_PTTM_Festival_23_bg_cta_banner-1. jpg); min-height: 400px; background-size: 25%; background-position: 30% center; padding-top: 68px; padding-bottom: 68px; background-repeat: no-repeat; } #register-cta . cta-title { text-align: center; font-size: 24px; line-height: 1. 2; font-weight: bold ! important; margin-bottom: 30px; } #register-cta . wp-block-cover . wp-block-cover__image-background { object-fit: cover; object-position: left; } @media (max-width: 991px) { #register-cta { background-size: auto; padding: 100px 20px ! important; display: block; background-position: center; } #register-cta . cta-title { max-width: 200px; margin-left: auto; margin-right: auto; } } @media (min-width: 992px) { #register-cta . cta-title { font-size: 40px; } } Thank you for your application. Please check your inbox for an email from SAP Emarsys. The SAP Emarsys team --- ### Sessions > Holen Sie sich Omnichannel-Expertenwissen bei der #OMR23! - Published: 2023-04-26 - Modified: 2023-05-04 - URL: https://emarsystest.com/de/archive-omr-2023/sessions/ - Translation Priorities: Optional --- ### Thanks for registration - Published: 2023-04-04 - Modified: 2023-04-05 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/thank-you/ - Translation Priorities: Optional Global brands. Creative executions. Data Wizardry. Innovative channels, and smart strategies and tactics that turn the dial on business outcomes. It’s all happening at our Omnichannel Masterclass - we look forward to seeing you there!   Thanks The SAP Emarsys team @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } --- ### Power to the Marketer: Omnichannel Masterclass > Access the on-demand Omnichannel Masterclass. See how retail brands and our partners deliver successful omnichannel campaigns and drive business outcomes. - Published: 2023-03-29 - Modified: 2025-01-12 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/omnichannel-masterclass/ - Translation Priorities: Optional Elevating the Art & Science of Marketing During the 2023 Power to the Marketer Festival, we’ll be showcasing the work of marketers who have successfully maneuvered the intersection of art and science to deliver omnichannel campaigns their customers love and drive the outcomes their businesses need. Agenda Omnichannel Masterclass Watch On-Demand! #agenda {margin-bottom: 6px! important} . logos-wrapper {margin-top:-68px! important} @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } --- ### In Person Events > Real marketing innovators, in real life. - Published: 2023-03-29 - Modified: 2023-11-09 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/in-person-events/ - Translation Priorities: Optional New York In Association with See the highlights London Munich In Association with See the highlights Melbourne See the highlights Hong Kong See the highlights . logos-wrapper {margin-top:-68px! important} @media (min-width: 601px) { . wp-block-media-text:not(. has-media-on-the-right). is-stacked-on-mobile . wp-block-media-text__content { padding-left: 0; } . wp-block-media-text. has-media-on-the-right. is-stacked-on-mobile . wp-block-media-text__content { padding-right: 0; } } @media (max-width: 991px) { . pttm-big-title { font-size: 38px; line-height: 1. 26; letter-spacing: 0. 2px; } } @media (min-width: 992px) { . pttm-big-title { font-weight: 700; font-size: 68px; line-height: 1. 15; letter-spacing: 0. 2px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } --- ### Power To The Marketer Festival 2023 > This year's Power to the Marketer events showcase marketers who have mastered the Art and Science of marketing to drive customer loyalty. - Published: 2023-03-29 - Modified: 2023-06-09 - URL: https://emarsystest.com/power-to-the-marketer-festival-2023/ - Translation Priorities: Optional Elevating the Art & Science of Marketing The 2023 Power to the Marketer Festival is a year-long series of marketer-led moments happening all across the globe, showcasing the work of individuals and teams blending art and science to create masterful customer experiences and achieve results that keep their brands thriving.   JOIN US In-Person Real innovators, in real life. Meet us in Munich, New York, London, Melbourne, and Hong Kong to gather with peers and network with some of the world’s most forward-thinking marketers. Find Out More JOIN US Online Virtual masterclass, digital sessions, on-demand content — no matter where you’re at in the world, discover strategies and insights used by industry leaders and marketing experts from across the globe. Watch On-Demand About the Festival What will I learn? GLIMPSE Highlights from Last Year’s Festival Check out a few of our favorite moments from last year’s Power to the Marketer Festival.   . logos-wrapper {margin-top:-68px! important} @media (min-width: 992px) { . hero--video-wrap{ width: 100%; max-width: 920px; margin: 0 auto; display: flex; justify-content: center; } } @media (max-width: 991px) { . glimpse-section . wp-block-group { padding-left: 15px; padding-right: 15px; } . glimpse-section . wp-block-cover { min-height: 20px; } } @media (min-width: 1920px) { . block-hero-universal { background-position: center top ! important; } } --- ### Power Up Your Retention & Customer Loyalty Strategy - Published: 2023-03-29 - Modified: 2023-11-23 - URL: https://emarsystest.com/power-up-your-retention-and-customer-loyalty-strategy/ - Translation Priorities: Optional Omnichannel-Marketing für bessere Beziehungen, mehr Kund*innenbindung und höhere Umsätze Bei Kund*innentreue geht es nicht nur um Punkte und Prämien – es geht darum, sinnvolle Beziehungen zu Kund*innen aufzubauen, damit sie sich immer wieder für Ihre Marke entscheiden. Um jedoch langfristige Beziehungen aufzubauen und echte Kund*innentreue zu erzeugen, benötigen Sie personalisiertes Omnichannel-Marketing. So können Sie den CLTV erhöhen, den Umsatz steigern und Ihr Marketing noch effektiver machen. Insights zur Unterstützung Ihrer Kund*innenbindungs- und Kund*innentreue-Strategie Ganz gleich, ob Sie gerade erst vom Single-Channel- zum 1:1 Multi-Channel-Marketing übergehen oder ob Sie Ihr Omnichannel-Marketing verfeinern möchten, um Ihre Kund*innenbindungs- und Kund*innentreue-Strategie zu verbessern – diese Ressourcen können Ihnen helfen, die nächste Stufe zu erreichen. Customer Loyalty Index 2023 Im dritten Jahr in Folge hat SAP Emarsys Verbraucher*innen in den USA, dem Vereinigten Königreich, Australien und Deutschland befragt, um herauszufinden, was Kund*innen aktuell über ihre eigene Treue zu einzelnen Marken denken, und wie sich Unternehmen die Treue ihrer Kundschaft im Jahr 2023 und darüber hinaus sichern können. E-Book Herunterladen Der Omnichannel-Leitfaden zu Kund*innenbindung und -treue Erfahren Sie mehr darüber, wie Kund*innenbindung heute aussieht und wie Marken den Wert von Omnichannel maximieren. Lesen Sie außerdem, wie Marken 1:1 Omnichannel-Marketingstrategien entwickeln, mit denen sie die Kund*innenbindung erhöhen und die Kund*innentreue fördern können. E-Book herunterladen Jetzt entdecken: Erfolgreich dank Omnichannel Wenn Sie bei der Kund*innenbindung und -treue einen Omnichannel-Ansatz verfolgen, ist das eine Win-Win-Situation für Ihre Kundschaft und Ihr Unternehmen. Erfahren Sie, warum Unternehmen, die auf eine Omnichannel-Strategie setzen, höhere Gewinnspannen, optimierte Kund*inneninteraktionen und eine bessere Kund*innenbindung und -treue vorweisen... --- ### Power Up Your Retention & Customer Loyalty Strategy - Published: 2023-03-29 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-up-your-retention-and-customer-loyalty-strategy/ - Translation Priorities: Optional Omnichannel Marketing for Better Relationships, Retention, and Revenue Customer loyalty isn’t just points and prizes — it’s about developing meaningful relationships with customers so they choose your brand again and again. But to create long-lasting relationships and build the true customer loyalty that increases CLTV, drives revenue, and accelerates business outcomes, you need personalized, omnichannel marketing. Insight to Drive Your Retention and Loyalty Strategy  Whether you’re just starting your journey from single to multi-channel 1:1 marketing, or looking to increase the sophistication of your omnichannel marketing to better drive your retention and loyalty strategy, these resources can help you power-up to the next level. Customer Loyalty Index 2024 For a third consecutive year, SAP Emarsys surveyed respondents across the US, the UK, Australia, and Germany to learn what today’s customers currently think and feel about loyalty, and how brands can earn their long-term loyalty in 2024 and beyond. Get the eBook The Omnichannel Guide to Retention and Loyalty What is true customer loyalty? What differentiates it from other loyalty types and what strategies are brands like Levi’s, AO and Petco using to improve retention and loyalty? Our updated Omnichannel Guide to Retention & Loyalty answers these questions and more. Get the eBook Discover the Omnichannel Difference When you have an omnichannel approach for driving retention and loyalty, it’s a win-win for your customers and your business. See why companies that lead with an omnichannel strategy experience higher margins, improved customer interactions, and better customer retention and loyalty.   Download Now... --- ### SAP Emarsys Spring Release ’23 - Published: 2023-03-14 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/product-release-archive/ - Translation Priorities: Optional Wie handlungsfähige Marketer Omnichannel-Engagement erreichen können  Mehr Handlungsfähigkeit, mehr Flexibilität, besseres Marketing! Das neue Release ermöglicht es Ihnen, mehr personalisierte Echtzeiterlebnisse zu schaffen, Ihren treuen Kund*innenstamm zu erweitern und sich schnell an die sich ständig ändernden Marktanforderungen anzupassen. Mit diesen Verbesserungen können Sie nicht nur Zeit sparen, sondern auch das Omnichannel-Erlebnis Ihrer Kund*innen verbessern.   Neue Funktionen in der Pilotphase Zu unseren Grundwerten bei SAP Emarsys gehört die ständige Innovation. Ihr Input ist für diese Innovation von unschätzbarem Wert! Nehmen Sie an unserem Product Pioneer-Programm teil und erleben Sie folgende Features, die wir gerade testen: Mobile Wallet Starten Sie Kampagnen mit Wallet Passes wie Gutscheinen, Coupons, Kund*innenkarten und Event-Tickets. In-App Personalization Personalisieren Sie In-App-Inhalte mit Kontakt-, Gutschein- oder Event-Daten. Campaign Analytics Analysieren Sie die Kampagnenperformance und vergleichen Sie die Ergebnisse für verschiedene Kanäle und Zielgruppen. Werden Sie zum Product Pioneer Nehmen Sie Einfluss auf neue Funktionen und probieren Sie Features aus, noch bevor sie verfügbar sind. Arbeiten Sie mit Produktteams und Kolleg*innen zusammen, um die Zukunft von SAP Emarsys-Lösungen mitzugestalten. Jetzt mitmachen Treten Sie unserer Community bei  Hier können Sie die Entwicklung neuer Funktionen verfolgen und uns und anderen Nutzer*innen Ihre Gedanken und Fragen mitteilen. . wp-container-5 > . block-cards-2022 { max-width: 1010px ! important; padding-left: inherit ! important; padding-right: inherit ! important; } . wp-container-5 > . block-cards-2022 . block-cards-2022__card__title { font-size: 14px ! important; color: var(--emarsys-elephant); } . mid-col { max-width: 750px; margin-left: auto! important; margin-right: auto! important; text-align: center; } . mid-col . btn { margin-right: 0!... --- ### HINWEIS ZUR DATENVERARBEITUNG FÜR DAS SAP Emarsys CAREER PORTAL - Published: 2023-02-27 - Modified: 2025-01-23 - URL: https://emarsystest.com/emarsys-privacy-statement-careers/ - Translation Priorities: Optional In diesem Hinweis („Hinweis“) finden Sie Informationen zu Verarbeitungsaktivitäten bestimmter personenbezogener Daten bei der Anmeldung am und der Verwendung des SAP Emarsys Recruiting Systems („das Portal“) zum Zwecke (i) des Anlegens eines Kontos im Portal, das u. a. zum Speichern Ihrer Bewerbungsdaten dient, und/oder (ii) der Bewerbung auf eine bestimmte Stellenausschreibung eines zur SAP Emarsys-Gruppe(„SAP Emarsys“ oder „wir“) gehörenden Unternehmens – eine Liste der SAP EmarsysNiederlassungen finden Sie hier, das jeweils relevante Unternehmen ist in der jeweiligen Stellenausschreibung angegeben. In diesem Hinweis werden die Rechte und Pflichten berücksichtigt, die in der EU-Datenschutz-Grundverordnung (Verordnung (EU) Nr. 2016/679, „DSGVO“) festgelegt sind. ZUSAMMENFASSUNG DES HINWEISES ZUR DATENVERARBEITUNG FÜR DAS SAP Emarsys CAREER PORTAL AnwendungsbereichDiese Zusammenfassung gilt für Sie, wenn Sie das SAP Emarsys Career Portal verwenden möchten. Verarbeitung Sie betreffender personenbezogener Daten und VerarbeitungszweckeWenn Sie sich am Portal anmelden, verarbeiten wir bestimmte personenbezogene Daten, durch die Ihre Identität ermittelt werden kann, z. B. Name, Kontaktinformationen, Kontoeinstellungen, Angaben zur Ausbildung usw. , zu folgenden Zwecken: Anlegen eines Kontos und Profils, für Bewerbungen usw. Weitere Informationen finden Sie im Abschnitt I. des vollständigen Hinweises. Cookies und ähnliche ToolsWir verwenden u. U. Cookies oder ähnliche Technologien. Weitere Informationen finden Sie im Abschnitt II. des vollständigen Hinweises. Empfänger Sie betreffender DatenWir übertragen Sie betreffende personenbezogene Daten an andere Unternehmen der SAP Emarsys-Gruppe und des SAP-Konzerns , jeweils gemäß geltendem Recht, sowie an Empfänger außerhalb der EU-Rechtsprechung. Weitere Informationen finden Sie im Abschnitt III. des vollständigen Hinweises. Aufbewahrungsfristen für und Löschung von personenbezogenen DatenSie betreffende personenbezogene Daten werden 12 Monaten nach dem letzten aktiven Kontakt zwischen Ihnen und SAP Emarsys gelöscht.  oder zu einem... --- ### Emarsys-Datenschutzerklärung - Published: 2023-02-27 - Modified: 2025-01-12 - URL: https://emarsystest.com/privacy-policy/ - Translation Priorities: Optional Datum des Inkrafttretens: 01. 03. 2023 Emarsys-Datenschutzerklärung Der Schutz der Privatsphäre ist von entscheidender Bedeutung für die Zukunft der Geschäftswelt.  Wir haben diese Datenschutzerklärung erarbeitet, um unsere entschiedeneVerpflichtung zum Schutz der Daten und der Privatsphäre des Einzelnen unter Beweis zustellen. Sie beschreibt, wie wir Informationen handhaben, die direkt oder indirekt zurIdentifizierung von Einzelpersonen verwendet werden können (personenbezogene Daten). Worauf bezieht sich der Begriff „Emarsys“ in dieser Datenschutzerklärung? Diese Datenschutzerklärung gilt für die Erfassung und Verarbeitungpersonenbezogener Daten: • während des zentralen Betriebs dieser Website und anderer weltweiterEmarsys -Geschäftsaktivitäten durch Emarsys eMarketing Systems GmbH, Lassallestraße 7b, 1020 Wien, Österreich, wenn Sie sich in einem Mitgliedstaat der EU oder des EWR oder in Andorra, den Färöer, Guernsey, der Isle of Man, Jersey, der Schweiz oder Großbritannien befinden, oder durch Emarsys North America, Inc. , 10 W. Market Street, Suite 1350, Indianapolis, IN 46204, Indiana, , USA, wenn Sie sich in einemanderen Land befinden, oder durch Emarsys eMarketing Systems GmbH, Emarsys North America, Inc. und alle betroffenen Unternehmen der Emarsys-Gruppe werden je nach Fall nachstehend als„Emarsys“ bezeichnet. Diese Datenschutzerklärung gilt nicht für Emarsys-Internetseiten oder -Webservices, für die es eine eigene Datenschutzerklärung gibt. You can reach Emarsys’s data protection officer any time at dataprotectionemarsystest. com. Für welche Zwecke verarbeitet Emarsys Ihre personenbezogenen Daten? Bei der Geschäftsabwicklung und dem Betrieb unserer verschiedenen Webauftritteund anderer Kommunikationskanäle verarbeitet Emarsys personenbezogene Datender Nutzer, mit denen sie interagiert. Hierzu gehören Kunden, Partner, Lieferanten, Anbieter, Bewerber und andere Personen, mit denen wir interagieren. In jedem dieser Fälle kann Emarsys personenbezogene Daten für einen odermehrere der folgenden Geschäftszwecke verarbeiten: Verarbeitung im Rahmen von Geschäftsbeziehungen mit Kunden, Partnern und anderen Nutzern Emarsys verarbeitet personenbezogene Daten, um Geschäftsbeziehungen mit Kunden, Partnern und anderen Nutzern zu unterhalten und ihren Pflichten aus vorvertraglichen und vertraglichen Geschäftsbeziehungen nachzukommen. Dies kann die Beantwortung von Anfragen, die Bearbeitung von Bestellungen, die Bereitstellung eines bestellten Produkts oder Service oder die Durchführung anderer relevanter Maßnahmen zum Aufbau und zur Pflege unserer Geschäftsbeziehungen sowie zur Erfüllung der damit verbundenen Pflichten beinhalten. Die Produkte und Services von Emarsys können On-Premise- und Cloud-Softwareprodukte, Webservices, Anwendungen, Online-Foren, Webinare und Veranstaltungen, nicht auf Marketing bezogene Newsletter, White Papers, Lernprogramme, Schulungen sowie andere Angebote wie Wettbewerbe oder Verlosungen umfassen. Wenn Sie Produkte oder Services von Emarsys im Namen eines Firmenkunden kaufen oder zu kaufen beabsichtigen oder anderweitig als Ansprechpartner für die Geschäftsbeziehung zwischen Emarsys und... --- ### Thank you for registering to the Shoptalk Networking Reception > Thank you for registering to the Shoptalk Networking Reception - Published: 2023-02-08 - Modified: 2023-02-13 - URL: https://emarsystest.com/thanks-for-registering-to-the-shoptalk-networking-reception/ - Translation Priorities: Optional We will be announcing the winner on January 19, 2023. If you don't hear from us, unfortunately it means you have not been successful. Good luck! --- ### Teilnahmebedingungen - Published: 2023-02-07 - Modified: 2023-05-08 - URL: https://emarsystest.com/de/archive-omr-2023/gibson-gewinnspiel/teilnahmebedingungen/ - Translation Priorities: Optional --- ### SAP Emarsys Partners at Shoptalk 2023 > Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at Shoptalk 2023. - Published: 2023-02-02 - Modified: 2025-01-23 - URL: https://emarsystest.com/partners/ - Translation Priorities: Optional --- ### Networking > Fresh ideas, innovative strategies and insightful opinions – jump-start 2023 by attending our exclusive CX networking events at trendy New York venues. - Published: 2023-02-02 - Modified: 2023-02-09 - URL: https://emarsystest.com/networking/ - Translation Priorities: Optional --- ### Terms and Conditions - Published: 2023-01-06 - Modified: 2023-01-06 - URL: https://emarsystest.com/nrf-2023/gibson-guitars-raffle1/terms-and-conditions/ - Translation Priorities: Optional --- ### End of Year Message from SAP Emarsys CEO, Joanna Milliken > In this short video, SAP Emarsys CEO, Joanna Milliken, gives her thanks to all our customers and partners for making this such a special year at SAP Emarsys, and shares some of her personal highlights. - Published: 2022-12-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/end-of-year-message-from-joanna-milliken-emarsys-ceo/ - Translation Priorities: Optional From welcoming hundreds of new customers and running the Power to the Marketer Festival, 2022 has been a great year for SAP Emarsys. In this short video, SAP Emarsys CEO, Joanna Milliken, gives her thanks to all our customers and partners for making this such a special year at SAP Emarsys, and shares some of her personal highlights. . sub-heading { max-width: 1024px! important; font-size: 22px; font-weight: normal; } --- ### Meet SAP Emarsys Partners at NRF 2023 > Learn how SAP Emarsys Partners help to deliver better business outcomes for customers at NRF 2023. - Published: 2022-12-07 - Modified: 2025-01-09 - URL: https://emarsystest.com/nrf-2023/partners/ - Translation Priorities: Optional --- ### Pressekontakte - Published: 2022-12-06 - Modified: 2024-05-07 - URL: https://emarsystest.com/communications-contacts/ - Translation Priorities: Optional Für allgemeine Presseanfragen, wenden Sie sich bitte an das untenstehende Team. --- ### Communications Contacts - Published: 2022-12-06 - Modified: 2025-01-06 - URL: https://emarsystest.com/communications-contacts/ - Translation Priorities: Optional For general press enquiries, please contact the team below. --- ### Emarsys Privacy Statement – Careers - Published: 2022-11-25 - Modified: 2025-01-12 - URL: https://emarsystest.com/emarsys-privacy-statement-careers/ - Translation Priorities: Optional DATA PROCESSING NOTICE FOR EMARSYS’ CAREER PORTAL This notice (“Notice”) will provide you with information on our data processing activities with respect to certain personal data about you when accessing and using the Emarsys Recruiting System (“the Portal”) to apply for a specific job offering of an entity belonging to the Emarsys Group (“Emarsys” or “we”) - a list of Emarsys entities can be found here, while the relevant entity is indicated with in a specific job offering. The Notice considers the rights and obligations set forth in the EU General Data Protection Regulation (Regulation (EU) 2016/679, “GDPR”). SUMMARY OF DATA PROCESSING NOTICE FOR EMARSYS’CAREER PORTAL Scope of applicability This Summary Notice applies to you if you want to use Emarsys’ career portal. Processing of your Personal Data and processing purposes We process certain individually identifiable information about you when you access and use the Portal such as: Your name, contact details, education details, etc. for the following purposes: Creation of a profile, applications, etc. For more details see I. of the Full Notice. Cookies and similar tools We may use cookies or similar technologies. For more details see II. of the Full Notice. Recipients of your data We transfer your Personal Data to other Emarsys and SAP Group companies all in accordance with applicable law, some of the aforementioned recipients located in jurisdictions outside the EU. For more details see III. of the Full Notice. Retention periods for and deletion of your Personal Data Your Personal Data will be deleted after... --- ### Privacy Policy - Published: 2022-11-24 - Modified: 2025-01-12 - URL: https://emarsystest.com/privacy-policy/ - Translation Priorities: Optional This Privacy Statement was updated on 24 November 2022.   Emarsys Privacy Statement Protecting the individual's privacy is crucial to the future of business. We have created this privacy statement to demonstrate our firm commitment to the individual’s right to data protection and privacy. It outlines how we handle information that can be used to directly or indirectly identify an individual (personal data).   Who do we mean when we say Emarsys in this Privacy Statement? This privacy statement applies to the collection and processing of personal data: during the central operation of this website and other globally operated Emarsys business activity byEmarsys eMarketing Systems GmbH, Lassallestraße 7b, 1020 Vienna, Austria if you are in a member state of the EU or the EEA or in any of the countries of Andorra, Faroe Islands, Guernsey, Isle of Man, Jersey, Switzerland, or the United Kingdom Emarsys North America, Inc. , 10 W. Market Street, Suite 1350, Indianapolis, IN 46204, Indiana, United States if you are in any other country, You can reach Emarsys’ data protection officer any time at dataprotection@emarsystest. com. For what purposes does Emarsys process your personal data? When conducting business and operating our various web presences and other communication channels, Emarsys processes personal data of the people it interacts with, including customers, partners, suppliers, vendors, candidates, and any other people with whom we interact. In any of these cases, Emarsys may process personal data for one or more of the following business purposes: To pursue business relationships with customers, partners, and others Emarsys processes personal data to pursue its... --- ### Omnichannel Marketing > Ready to take your omnichannel marketing to the next level? Join SAP Emarsys at NRF 2024. Learn how we empower marketers with Next Gen Customer Journeys. - Published: 2022-11-22 - Modified: 2024-01-18 - URL: https://emarsystest.com/nrf-old/omnichannel-marketing/ - Translation Priorities: Optional --- ### Agenda > Join us in the SAP booth theater #4323 to hear from SAP Emarsys customers and omnichannel marketing retail experts on automation, omnichannel marketing, customer loyalty, transformation and more. - Published: 2022-11-22 - Modified: 2023-01-11 - URL: https://emarsystest.com/nrf-2023/agenda/ - Translation Priorities: Optional --- ### Mehr Power für Ihre Omnichannel Marketing-Strategie im Jahr 2023 > Mit der Omnichannel-Marketing-Plattform von SAP Emarsys können Marketingverantwortliche in Echtzeit alle Aspekte einer Omnichannel-Marketingstrategie mühelos umsetzen. So funktioniert’s. - Published: 2022-11-03 - Modified: 2025-02-13 - URL: https://emarsystest.com/omnichannel-marketing-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Mehr Handlungsfähigkeit für Omnichannel-Marketer Entdecken Sie, warum Tausende von Marketern aus führenden Unternehmen sich für Emarsys entschieden haben, um ihr Customer Engagement zu steigern. Entdecken Sie, wie Emarsys auch Ihre Omnichannel Marketing-Strategie unterstützt. Jetzt anschauen window. _wq = window. _wq || ; window. addEventListener('DOMContentLoaded', function { (function (window, document, $) { $(". wistia-banner #wistia-link-trigger__sz4bugklqm"). click(function (e) { e. preventDefault; _wq. push({ id: "sz4bugklqm", onReady: function (video) { video. popover. show; video. play; } }); }); })(window, document, jQuery); }); . wistia-banner . wp-container-2. wp-block-column { position: relative; } @media (min-width: 1200px) { . wistia-banner . wp-block-image { position: absolute; margin-top: -15%; } } @media (max-width: 991px) { . wistia-banner . wp-container-2. wp-block-column { display: none; } . wistia-banner . wp-container-1. wp-block-column { flex-basis: 100% ! important; } } . block-hero-v2 {min-height: 580px} @media (min-width:1200px) { . btn-secondary-cta { position: absolute; left: 250px; margin-right: 0px! important;} } } --- ### Omnichannel Marketing Platform > SAP Emarsys real-time, omnichannel marketing platform lets marketers run all aspects of an omnichannel marketing strategy with ease. See how. - Published: 2022-11-03 - Modified: 2025-02-13 - URL: https://emarsystest.com/omnichannel-marketing-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Email Journey Automation - Published: 2022-10-28 - Modified: 2023-10-26 - URL: https://emarsystest.com/email-journey-automation/ - Translation Priorities: Optional The email marketing platform trusted by leading brands and innovative marketers across the globe See SAP Emarsys in Action Discover why thousands of marketers trust the SAP Emarsys personalization engine to drive customerengagement across multiple channels. Watch our 3 minute demo Our Email Journey Automation capabilities See the SAP Emarsys Email Marketing platform in action Hands on view of the platform Deep-dive into ready-made tactics Custom setup and integration options Pricing and onboarding unique to your business --- ### <strong>Mehr Power für Ihre Omnichannel Marketing-Strategie im Jahr 2023</strong> - Published: 2022-10-18 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-up-your-omnichannel-marketing-strategy/ - Translation Priorities: Optional Omnichannel ist kein „Nice-to-have“ – es trägt entscheidend zum Geschäftserfolg bei Marketer stehen heute unter einem unglaublichen Druck: Sie müssen nicht nur die sich ständig ändernden Erwartungen der Kund*innen erfüllen, sondern auch ihre eigenen Geschäftsziele im Auge behalten. Wenn eine hohe Kund*innenzufriedenheit und verbesserte Geschäftsergebnisse erreicht werden sollen, dann ist die Fähigkeit, personalisierte Omnichannel-Erlebnisse in Echtzeit bereitstellen zu können, von entscheidender Bedeutung. Beschleunigen Sie Ihre Journey zum Omnichannel Marketing  Ganz gleich, ob Sie gerade erst vom Single-Channel- zum Multi-Channel-1:1-Marketing übergehen oder Ihre derzeitige Omnichannel Customer Engagement-Strategie noch weiter verfeinern möchten, diese Ressourcen können Ihnen helfen, die nächste Stufe zu erreichen. Der Omnichannel-Leitfaden zu Kund*innenbindung und -treue Wie schaffen es die erfolgreichsten Marken der Welt, ihren Kund*innen zufriedenstellende Erlebnisse zu bieten, die sie dazu bringen, immer wieder bei ihnen einzukaufen? Und wie gelingt es ihnen, dabei gleichzeitig ihre Geschäftsergebnisse zu verbessern? Die Antwort: personalisiertes Omnichannel-Marketing. Dieser Leitfaden soll Marketingteams dabei helfen, eine 1:1 Omnichannel-Marketingstrategie zu entwickeln und umzusetzen, die für mehr Kund*innenbindung und -treue und mehr Umsatz sorgt. Jetzt herunterladen Forrester Research zeigt auf, wie Sie mit Omnichannel Marketing erfolgreich sein können Jedes Unternehmen möchte mit Omnichannel erfolgreich sein, aber nicht jedes erreicht das. Warum? Ausschlaggebend für den Erfolg sind Kund*innenzentrierung und die passende Strategie. Im aktuellen Report von Forrester Consulting, der von SAP Emarsys in Auftrag gegeben wurde, erfahren Sie, wie es erfolgreichen Unternehmen aktuell gelingt, mit Omnichannel-Strategien ihre Kund*innenbeziehungen zu vertiefen und Wachstum und Umsatz zu steigern. Jetzt herunterladen Forrester: Erfolgreich dank Omnichannel Shar VanBoskirk, VP und Principal Analyst bei... --- ### Power Up Your Omnichannel Marketing Strategy in 2024 - Published: 2022-10-18 - Modified: 2025-01-12 - URL: https://emarsystest.com/power-up-your-omnichannel-marketing-strategy/ - Translation Priorities: Optional Omnichannel isn’t “nice to have” — it’s business-critical Today’s marketers are facing incredible pressure, not only to meet the ever-changing expectations of customers, but also, their business. The ability to deliver real-time personalized omnichannel experiences is essential for satisfying customers and accelerating business outcomes. Fast-Track Your Omnichannel Journey  Whether you’re just starting your journey from single- to multi-channel 1:1 marketing, or looking to increase the sophistication of your current omnichannel customer engagement strategy, these resources can help you power-up to the next level. The Omnichannel Guide to Retention & Loyalty How are the world’s most successful brands delivering the satisfying experiences that keep customers coming back to shop again and again, while also accelerating business results? The answer: personalized, omnichannel marketing. This guide is designed to help marketing teams build and execute a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue. Get the Guide Forrester Research Reveals The Omnichannel Difference Every company aspires to omnichannel success, but not every company can achieve it. Why? It comes down to customer obsession and a difference in strategy. Learn how today’s most successful companies use omnichannel strategies to deepen their relationships with customers and drive growth and revenue in this latest research report from Forrester Consulting, commissioned by SAP Emarsys.   Download Now Forrester: The Omnichannel Difference In this webinar, learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, the findings of a commissioned study conducted by Forrester Consulting on behalf of SAP Emarsys. We’ll cover how adopting an... --- ### SAP Emarsys Product Demo Autumn 2022 - Published: 2022-10-12 - Modified: 2025-01-09 - URL: https://emarsystest.com/emarsys-product-demo-autumn-2022/ - Translation Priorities: Optional See how SAP Emarsys brings power to marketers at Gibson Guitars . sub-heading { max-width: 1024px! important; font-size: 22px; font-weight: normal; } --- ### SAP Emarsys Product Keynote 2022 - Published: 2022-10-12 - Modified: 2025-01-09 - URL: https://emarsystest.com/emarsys-product-keynote-2022/ - Translation Priorities: Optional Get a front row seat to the latest SAP Emarsys products, features, and innovations. See how Gibson uses SAP Emarsys to exceed customer expectations and meet the demands of the business. . sub-heading { max-width: 1024px! important; font-size: 22px; font-weight: normal; } --- ### Thanks for registration - Published: 2022-08-18 - Modified: 2022-08-18 - URL: https://emarsystest.com/power-to-the-marketer-festival/inperson/sydney/thank-you/ - Translation Priorities: Optional YOUR FRONT SEAT AWAITS We’re delighted you’ve decided to join your marketing peers in-person in ! ABOUT YOUR REGISTRATION We’ve received a large number of registrations for our face-to-face event and seats are limited. You will receive an email from us confirming your place, in the next few days. Please be advised our event is for retail and digital marketers, and will not be open to agencies or technology vendors on this occasion. DON’T FORGET TO JOIN US ONLINE While you're waiting, you will receive an email from us with access to the Virtual Conference Platform. We have an amazing virtual 3 day festival where you can access content live and on demand: 🚀 Exclusive Leadership Panel: Power to the Marketer👥 Connect with the best Marketers🧠 Mini-Masterclass: SAP Emarsys Platform🦄 Exclusive Loyalty Panel BUILD YOUR VIRTUAL AGENDA FROM 6TH SEPTEMBER Our full agenda is coming out soon! We’ll let you know as soon as you can dive in and build out your festival experience. NEED HELP? No problem! Visit our help page for answers 24/7 or email us at XXXXX and we will be happy to assist you. Thanks The SAP Emarsys team --- ### Careers > Here at SAP Emarsys, our people are our most valuable resource. We believe that the combination of talented and diverse people with a fun and rewarding atmosphere as well as our collaborative approach, inspires excellence in everything we do. - Published: 2022-08-10 - Modified: 2025-01-13 - URL: https://emarsystest.com/careers/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Paris - Published: 2022-08-04 - Modified: 2022-10-04 - URL: https://emarsystest.com/?page_id=112287 - Translation Priorities: Optional Inscrivez-vous au festival - en ligne et en présentiel Le festival Power to the Marketer est un événement hybride de trois jours centré sur vous. Découvrez des stratégies de marketing, enrichissez-vous des témoignages de succès et obtenez des conseils tactiques. En présentiel, en ligne et à la demande, partout dans le monde. 3 bonnes raisons de participer au festival à Paris Apprenez des pionniers du digital Vous découvrirez comment les professionnels du marketing des plus grandes marques réussissent de manière concrète. Participez aux ateliers Vous découvrirez des tactiques de haut niveau qui vous aideront à relever les défis actuels en matière de marketing. Rencontrez des individus dans un lieu exceptionnel Vous rencontrerez des professionnels du marketing qui partagent vos idées au Shack.   . power-to-the-marketer-festival-2022-paris . wp-container-13 . wp-container-11 { gap: 0; } Les places sont limitées Inscrivez-vous sans plus attendre ! S’inscrire maintenant Les places sont limitées Inscrivez-vous sans plus attendre ! S’inscrire maintenant AU PROGRAMME ? L’agenda Nous sommes très heureux de vous accueillir à Paris ! Planifiez votre visite à l'avance et vivez une expérience non seulement inspirante mais également enrichissante d'un point de vue business et networking ! AU PROGRAMME ? Les intervenants S’inscrire maintenant Et bénéficiez d'un accès gratuit à la partie virtuelle du festival ! . mktoFieldWrap a, . mktoFieldWrap i { padding: 0 } --- ### 3 Reasons to Break Up With Salesforce Marketing Cloud - Published: 2022-05-30 - Modified: 2025-02-14 - URL: https://emarsystest.com/salesforce-marketing-cloud-comparison/ - Translation Priorities: Optional - Page Tags: Redesign 2024 The customer engagement platform trusted by leading brands and innovative marketers across the globe What life is like with SAP Emarsys Easily connect your data and channels Omnichannel personalization is made easy with AI, powered by known subscriber information, product catalog, and real-time site behavior. With its channel-agnostic service, omnichannel personalization makes the same personalization capabilities available across all channels for a unified user experience.   Content-based reporting lets users measure and act upon content performance. Content blocks are dynamic for segments like product or category affinities, all without the need to bring in technical IT support. Single, unified platform We build our intelligence and analytics natively in a single platform, making it easier for you to make data driven decisions. Customer engagement is measured through revenue, store visits, online/offline data, loyalty status and messages that influence conversions.   You can define campaign success through revenue conversion as well as triggered events. Customer lifecycle management surfaces the best and future revenue opportunities and recommends the most effective tactics. Agility & flexibility Marketers see quicker time to value with SAP Emarsys because we are a native ESP & control the entire process. Create emails from 60+ pre-built templates, A/B testing, HTML or drag and drop content blocks. When there’s a need for a content update (we get it, it happens), these changes are automatically applied to content from the master template with our Visual Content Editor.   Multi-language support creates localized content fast with tokens from product catalogs that ensure the... --- ### Customer Loyalty and Retention - Published: 2022-05-11 - Modified: 2023-11-23 - URL: https://emarsystest.com/customer-loyalty-and-retention/ - Translation Priorities: Optional Drive loyalty by engaging in real-time throughout the customer lifecycle Customers have come to expect seamless experiences at every interaction throughout the customer journey. SAP Emarsys provides an integrated, AI-powered platform that unifies customer, product, sales, transactional, and behavioral data. It allows marketers to create dynamic segments, personalize engagements, and view detailed reporting and analytics by lifecycle stage, so you can see exactly where you are driving business results. See the SAP Emarsys platform in action Hands on view of the platform Deep-dive into ready-made tactics Custom setup and integration options Pricing and onboarding unique to your business . block-resource-download . resource img { max-width: 300px; margin-bottom: 40px; } --- ### Email Marketing Platform > Find out how our Email Marketing Platform drives engagement and conversion with AI segmentation and personalization. - Published: 2022-04-11 - Modified: 2025-01-30 - URL: https://emarsystest.com/email-marketing-platform/ - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 The Email Marketing Platform trusted by leading brands and innovative marketers across the globe See SAP Emarsys in Action Discover why thousands of marketers trust the SAP Emarsys personalization engine to drive customerengagement across multiple channels. Watch our 3 minute demo Our Email Marketing capabilities “SAP Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push... everything communicates well and easily. ” Jean Baptiste Chapelleaubos Jean-Baptiste Chapelleaubos Customer Engagement Solutions Manager at Betclic See the SAP Emarsys Email Marketing platform in action Hands on view of the platform Deep-dive into ready-made tactics Custom setup and integration options Pricing and onboarding unique to your business --- ### Boostez vos emails > Découvrez les stratégies d'email marketing que les plus grandes marques utilisent pour engager davantage de clients, augmenter les conversions et stimuler la croissance et les revenus. - Published: 2022-03-15 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-up-your-email/ - Translation Priorities: Optional Faites des emails contextualisés et personnalisés votre priorité (et ne vous contentez pas de moins) L'email reste le canal digital préféré des clients. Et c'est toujours le meilleur générateur de revenus pour votre marketing et la base d'une personnalisation multicanale réussie. Mais vos clients ne toléreront pas un email marketing non pertinent et standard, qui ne permet pas d'établir des relations loyales et durables, sources d'engagement, de revenus et de croissance. Pourquoi la personnalisation des emails est capitale 335 % d'amélioration des résultats pour les marques utilisant des emails adaptés au contexte par rapport aux communications non personnalisées (eMarketer) 70 % des consommateurs considèrent le marketing personnalisé comme une condition essentielle de leur engagement envers une marque (McKinsey) 38 % des clients quitteront une marque du fait d'efforts insuffisants en matière de marketing personnalisé (Gartner) Comment PUMA Europe a multiplié ses revenus par 5 en envoyant des emails pertinents et personnalisés Découvrez comment PUMA Europe a adapté ses stratégies omnicanales, amélioré le ciblage personnalisé et mis l'accent sur l'email one-to-one pour améliorer ses résultats business.   Découvrez son histoire Découvrez comment SAP Emarsys donne de la puissance aux marketeurs email Tirez parti de notre IA pour déterminer à qui envoyer vos communications, à quel moment et avec quel contenu pour convertir les acheteurs et favoriser les achats répétés. . block-hero-v2 . hero--video-wrap{max-width:280px;height:100%;min-height:300px;margin-left:auto;margin-right:auto;} . layout-full . block-wrapper>. block-rollout-demo {padding-left:15px! important;padding-right:15px! important} --- ### Mehr Power für Ihre E-Mails > Entdecken Sie die E-Mail-Marketing-Strategien, mit denen Top-Firmen mehr Kund*innen ansprechen, Conversions steigern und Umsätze sowie Wachstum ankurbeln. - Published: 2022-03-15 - Modified: 2024-08-01 - URL: https://emarsystest.com/power-up-your-email/ - Translation Priorities: Optional Machen Sie personalisierte und kontextspezifische E-Mails zu Ihrer Priorität (und geben Sie sich nicht mit weniger zufrieden) Aus Kund*innensicht ist die E-Mail weiterhin der bevorzugte digitale Kanal. Sie ist der größte Umsatztreiber für Ihr Marketing und die Basis für erfolgreiche Cross-Channel-Personalisierung. Irrelevantes, generisches E-Mail-Marketing wird von Ihren Kund*innen aber nicht akzeptiert. So können Sie keine loyalen und langanhaltenden Beziehungen aufbauen, aus denen sich steigendes Engagement, Umsatz und Wachstum ergeben. Warum E-Mail-Personalisierung wichtig ist 335 % verbesserte Ergebnisse für Marken mit kontextrelevanten E-Mails im Vergleich zu undifferenzierter Kommunikation (eMarketer) 70 % der Konsument*innen erwarten personalisiertes Marketing bei der Interaktion mit einer Marke (McKinsey) 38 % der Kund*innen kehren einer Marke aufgrund schlechter Marketing-Personalisierung den Rücken (Gartner) Wie PUMA Europa 5-faches Umsatzwachstum durch relevante und personalisierte E-Mails erzielte Erfahren Sie, wie PUMA Europa kanalübergreifende Strategien ausbaute, personalisiertes Targeting verbesserte und sich auf 1:1-E-Mails konzentrierte, um Geschäftsergebnisse zu beschleunigen.   Mehr erfahren Wie SAP Emarsys die Handlungsfähigkeit im E-Mail-Marketing stärkt Gewinnen Sie neue Kund*innen und fördern Sie Wiederholungskäufe. Unsere AI hilft Ihnen dabei zu entscheiden, wem Sie wann eine Nachricht mit welchen Inhalten senden sollten. . block-hero-v2 . hero--video-wrap{max-width:280px;height:100%;min-height:300px;margin-left:auto;margin-right:auto;} . layout-full . block-wrapper>. block-rollout-demo {padding-left:15px! important;padding-right:15px! important} --- ### Póngale pilas a su correo electrónico > Descubra las estrategias de marketing por correo electrónico que las principales marcas están utilizando para atraer a más clientes, aumentar las conversiones y promover el crecimiento y los ingresos. - Published: 2022-03-15 - Modified: 2025-01-12 - URL: https://emarsystest.com/power-up-your-email/ - Translation Priorities: Opcional Haga de los correos electrónicos personalizados y contextuales una prioridad (y no se conforme con menos) El correo electrónico sigue siendo el canal digital preferido desde la perspectiva del cliente. Sigue siendo el mayor propulsor de ingresos para el marketing y la base para personalizaciones multicanal exitosas. Pero sus clientes no tolerarán el marketing por correo electrónico con contenido idéntico para todo el mundo, y no construirá las relaciones leales y duraderas que conducen a mayor interacción, ingreso y crecimiento. Por qué la personalización del correo electrónico es importante 335% de mejora en los resultados para las marcas que utilizan correo electrónico contextualmente relevante en vez de comunicación indiferenciada (eMarketer) 70% de los consumidores consideran que el marketing personalizado es una expectativa básica al interactuar con una marca (McKinsey) 38% de los clientes abandonarán una marca debido al esfuerzo de personalización de marketing deficiente (Gartner) Cómo PUMA Europe alcanzó un crecimiento de ingresos 5 veces mayor mediante la entrega de correo electrónico relevante y personalizado Descubra cómo PUMA Europe amplió su estrategia omnicanal, mejoró la segmentación personalizada y se concentró en el correo electrónico 1:1 para acelerar sus resultados comerciales. Lea su historia Vea cómo SAP Emarsys da superpoderes al especialista en marketing por correo electrónico Convierta visitantes en compradores e incentive las compras repetidas asociándose con nuestra IA para decidir a quién enviar mensajes, así como cuándo y qué deben ver. . block-hero-v2 . hero--video-wrap{max-width:280px;height:100%;min-height:300px;margin-left:auto;margin-right:auto;} . layout-full . block-wrapper>. block-rollout-demo {padding-left:15px! important;padding-right:15px! important} --- ### Power Up Your Email > Discover the email marketing strategies top brands are using to engage more customers, increase conversions, and drive growth and revenue. - Published: 2022-03-15 - Modified: 2025-01-10 - URL: https://emarsystest.com/power-up-your-email/ - Translation Priorities: Optional Make personalized, contextual emails a priority (and don’t settle for less) Email remains one of the most preferred digital channels from a customer perspective. It’s still the biggest revenue-driver for your marketing, and the foundation for successful cross-channel personalization. But irrelevant, one-size-fits-all email marketing won’t engage your customers, and it won’t build the loyal, lasting relationships that lead to increased revenue and growth. Why email personalization matters 335% improvement in results for brands using contextually relevant email vs undifferentiated communication (eMarketer) 70% of consumers consider personalized marketing to be a basic expectation when engaging with a brand (McKinsey) 38% of customers will leave a brand due to poor marketing personalization efforts (Gartner) How PUMA Europe Achieved 5X Revenue Growth by Delivering Relevant, Personalized Email Learn how PUMA Europe scaled their omnichannel strategies, improved personalized targeting, and focused on 1:1 email to accelerate their business outcomes. Hear their story See how SAP Emarsys brings power to the email marketer Convert buyers and drive repeat purchases by partnering with our AI to decide who to message, when, and what they should see. . block-hero-v2 . hero--video-wrap{max-width:280px;height:100%;min-height:300px;margin-left:auto;margin-right:auto;} . layout-full . block-wrapper>. block-rollout-demo {padding-left:15px! important;padding-right:15px! important} --- ### Virtual Summit: Omnichannel Marketing Innovation > Discover the technology and the methodology behind customer oriented omnichannel marketing, enabling you to meet customers where they want to meet you, and to keep them coming back for more. - Published: 2022-03-07 - Modified: 2022-04-21 - URL: https://emarsystest.com/omnichannel-marketing-innovation-april-2022/ - Translation Priorities: Optional Register For The Masterclass I'm in! Agenda Wednesday 20th April 9am CT | 10am ET | 3pm BST | 4pm CEST By registering, you agree to receive email information about Omnichannel Marketing Masterclass from Emarsys. You will receive email information about the individual sessions you register for from Emarsys and the content partners of the sessions that you register for. . agenda-logo {max-width: 203px! important;} @media (max-width: 768px){ . block-hero-universal . content-image img. img-fluid {margin-top: 50px! important} } --- ### SAP Emarsys + SAP > Saiba como a SAP Emarsys e a SAP se uniram para aprimorar soluções de marketing com dados integrados e análises avançadas para o crescimento do negócio. - Published: 2022-02-08 - Modified: 2025-01-16 - URL: https://emarsystest.com/emarsys-sap/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Fueling CX growth together  SAP is supercharging Emarsys’s growth and ability to bring our omnichannel customer engagement platform and marketing expertise to more leading brands than ever.   --- ### SAP Emarsys + SAP > Découvrez comment SAP Emarsys et SAP unissent leurs forces pour améliorer les solutions marketing avec des données intégrées et des analyses avancées pour la croissance de l'entreprise. - Published: 2022-02-08 - Modified: 2025-01-12 - URL: https://emarsystest.com/emarsys-sap/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Fueling CX growth together  SAP is supercharging Emarsys’s growth and ability to bring our omnichannel customer engagement platform and marketing expertise to more leading brands than ever.   --- ### SAP Emarsys + SAP > Explore cómo SAP Emarsys y SAP unen sus fuerzas para mejorar las soluciones de marketing con datos integrados y análisis avanzados para el crecimiento empresarial. - Published: 2022-02-08 - Modified: 2025-01-16 - URL: https://emarsystest.com/emarsys-sap/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Fomento del crecimiento de la experiencia de cliente en conjunto SAP está recargando el crecimiento y la capacidad de Emarsys al máximo para llevar nuestra plataforma omnicanal de interacción de clientes y conocimientos de marketing a más marcas líderes que nunca. --- ### SAP Emarsys und SAP > Erfahren Sie, wie SAP Emarsys und SAP ihre Kräfte bündeln, um Marketinglösungen mit integrierten Daten und erweiterten Analysen bereitzustellen, mit denen Sie Wachstum für Ihr Unternehmen erzielen können. - Published: 2022-02-08 - Modified: 2025-01-16 - URL: https://emarsystest.com/emarsys-sap/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Bessere CX und größeres Wachstum  SAP ist ein enormer Wachstumsmotor für Emarsys. Wir sind dadurch in der Lage, unsere Omnichannel Customer Engagement-Plattform und unsere Marketing-Expertise einer größeren Anzahl führender Marken als je zuvor anzubieten. --- ### SAP Emarsys + SAP > Explore how SAP Emarsys and SAP join forces to enhance marketing solutions with integrated data and advanced analytics for business growth. - Published: 2022-02-08 - Modified: 2025-02-07 - URL: https://emarsystest.com/emarsys-sap/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### SAP Emarsys Support - Published: 2022-02-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/support/ - Translation Priorities: Opcional Obtenga orientaciones de especialistas a cada paso del caminoEl equipo técnico de Emarsys ofrece soporte en 10 idiomas desde 13 ubicaciones en todo el mundo un índice de satisfacción comprobada del 98 %. Los paquetes flexibles están diseñados para adaptarse a cualquier modelo de negocio. Pueden ampliarse en cualquier momento para satisfacer las necesidades en evolución, independientemente del tamaño o la complejidad, sin que ello afecte a los tiempos de respuesta. Hable con nuestro equipo ¿Preguntas? Nuestro equipo de soporte está a la espera y listo para ayudar. Contacte con nosotros --- ### SAP Emarsys Support - Published: 2022-02-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/support/ - Translation Priorities: Optional Fachkundige Unterstützung bei jedem einzelnen SchrittDas Technik-Team von Emarsys bietet Support mit einer nachgewiesenen Zufriedenheitsrate von 98 % - in 10 verschiedenen Sprachen und an 13 Standorten weltweit. Mit flexiblen Paketen, die zu den unterschiedlichsten Geschäftsmodellen passen. Die Pakete sind jederzeit skalierbar, um so wandelnden Ansprüchen gerecht zu werden. Größe oder Komplexität der Ansprüche spielen dabei keine Rolle und haben keinerlei Auswirkung auf die Reaktionszeiten. Sprechen Sie uns an Haben Sie noch Fragen? Unser Support-Team hilft Ihnen gerne weiter. Kontaktieren Sie uns! --- ### SAP Emarsys Support - Published: 2022-02-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/support/ - Translation Priorities: Optional Bénéficiez de conseils d'experts à chaque étapeL'équipe technique d'Emarsys offre une assistance dans 10 langues différentes à partir de 13 sites dans le monde, avec un taux de satisfaction avéré de 98 %. Nos offres flexibles sont conçues pour s'adapter à tous les modèles d'entreprises. Elles peuvent être ajustées à tout moment pour répondre à l'évolution des besoins, quelle que soit la taille ou la complexité, sans que cela n'ait d'incidence sur les délais de réponse. Contactez votre équipe Des questions ? Notre équipe d'assistance est là pour vous aider. Contactez-nous --- ### SAP Emarsys Support > Learn about SAP Emarsys' comprehensive support services, helping businesses optimize their marketing strategies for maximum impact. - Published: 2022-02-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/support/ - Translation Priorities: Optional Get expert support guidance every step of the way Emarsys’s technical team offers support in 10 different languages from 13 locations across the world with a proven 98% satisfaction rate. Flexible packages are designed to accommodate any business model. They can be scaled at any time to meet evolving needs, regardless of size or complexity, without impacting response times. Speak with our team Questions? Our support team is on stand by and ready to help. Contact us --- ### Connect In-Store and Digital Marketing > Conecte os dados de marketing digital e na loja para fornecer personalização individualizada na loja com dados próprios unificados e automações de marketing com IA - Published: 2022-01-31 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/instore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Do more in-store with 1:1 personalized shopping experiences, powered by cross-channel data In the ever-changing world of commerce, customers expect personalized experiences. If you want to meet those ever-increasing expectations, your stores can’t exist as silos. By integrating with your commerce channels, Emarsys bridges the gap between online and offline, creating a two-way flow of data that connects businesses and consumers — driving 1:1 personalization at scale. --- ### Connect In-Store and Digital Marketing > Conecte los datos de marketing digital y en las tiendas para ofrecer una personalización 1:1 en los establecimientos con datos primarios unificados y automatizaciones de marketing con IA. - Published: 2022-01-31 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/instore/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Aumente la actividad en la tienda física con experiencias de compra personalizadas 1:1 impulsadas por datos de todos los canales En el cambiante mundo del comercio, los clientes demandan experiencias personalizadas. Si quiere satisfacer las crecientes demandas, sus tiendas no pueden funcionar como silos. Al permitir la integración con sus canales de comercio, Emarsys tiende puentes entre la actividad online y offline, lo que genera un flujo de datos bidireccional que conecta a las empresas con los consumidores e impulsa la personalización 1:1 a escala. --- ### Connect In-Store and Digital Marketing > Verknüpfen Sie In-Store-Daten mit digitalen Marketingdaten, um eine 1:1-Personalisierung im Ladengeschäft mit einheitlichen First-Party-Daten und AI-gestützten Marketing-Automatisierungen zu ermöglichen. - Published: 2022-01-31 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/instore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Mehr In-Store-Umsatz mit 1:1-personalisierten Shopping-Erlebnissen unterstützt durch kanalübergreifende Daten In der sich ständig wandelnden Welt des Handels erwarten Kund*innen persönliche Erfahrungen. Wenn Sie die stetig wachsenden Anforderungen erfüllen möchten, müssen Sie ihre Geschäfte vernetzen. Durch die Integration in Ihre Vertriebskanäle schließt Emarsys die Lücke zwischen Online und Offline und erschafft einen Datenfluss in beide Richtungen, der Unternehmen und Verbraucher*innen verbindet und eine großflächige 1:1-Personalisierung ermöglicht. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer In-Store-Marketing-Lösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Connect In-Store and Digital Marketing > Connectez vos données de marketing digital et physique pour proposer une personnalisation one-to-one en magasin grâce aux first party data unifiées et à des automatisations marketing optimisées par l’IA - Published: 2022-01-31 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/instore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 En faire plus en magasin grâce à des expériences d'achat personnalisées one-to-one, optimisées par des données multicanales Dans un environnement commercial en constante évolution, les clients veulent bénéficier d'expériences personnalisées. Vous ne pouvez répondre à ces attentes toujours plus grandes avec des magasins cloisonnés. Emarsys s'intègre à vos canaux commerciaux et comble ainsi le fossé entre les commerces en ligne et hors ligne, créant un flux de données à double sens qui relie les entreprises et les consommateurs, et favorise la personnalisation one-to-one à grande échelle. --- ### Connect In-Store and Digital Marketing > Connect in-store and digital marketing data to deliver 1:1 personalization in-store with unified first-party data and AI-powered marketing automations. - Published: 2022-01-31 - Modified: 2024-07-24 - URL: https://emarsystest.com/cross-channel-marketing-automation/instore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Marketing por SMS con IA > Descubra cómo nuestro marketing por SMS con IA de SAP Emarsys conecta a los clientes online y offline con campañas por SMS y automatizaciones personalizadas y contextualmente relevantes. - Published: 2022-01-28 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/sms/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Interactúe con los clientes con campañas por SMS personalizadas y basadas en el comportamiento Promover el ROI de campañas por SMS y MMS sin personalización, sin análisis de clientes y sin casos de uso comprobados resulta ineficiente e ineficaz. Emarsys ofrece campañas de SMS contextualmente relevantes con análisis de clientes orientados por IA y con tácticas de eficacia comprobada que promueven el ROI en su negocio. --- ### Automatisiertes SMS-Marketing > Erfahren Sie, wie das AI-gestützte Marketing von SAP Emarsys Kund*innen online und offline mit personalisierten, kontextbezogenen SMS-Kampagnen und Automatisierungen anspricht. - Published: 2022-01-28 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/sms/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Interagieren Sie mit Kund*innen über personalisierte, verhaltensbasierte SMS-Marketingkampagnen SMS- und MMS-Marketingkampagnen, die keine Nutzung von Personalisierung, Kund*innenanalysen und bewährten Anwendungsfällen ermöglichen, sind oft wirkungslos und ineffizient. Emarsys dagegen bietet kontextbezogene SMS-Kampagnen auf der Basis von AI-gestützten Kund*innenanalysen mit bewährten Taktiken, die den Return on Investment Ihres Unternehmens steigern. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer automatisierten SMS-Marketinglösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Marketing SMS optimisé par l’IA > Découvrez comment le marketing SMS SAP Emarsys optimisé par l’IA communique avec vos clients en ligne et hors ligne par le biais de campagnes SMS et d’automatisations personnalisées et pertinentes. - Published: 2022-01-28 - Modified: 2024-06-03 - URL: https://emarsystest.com/cross-channel-marketing-automation/sms/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Engagez vos clients avec des campagnes SMS personnalisées basées sur le comportement Générer un ROI à partir de campagnes SMS et MMS sans personnalisation, analyses clientèle ou cas d’usages prouvés est inefficace. Emarsys offre des campagnes SMS pertinentes dans le contexte et alimentées par des analyses clients basées sur l’IA avec des tactiques ayant déjà fait leurs preuves pour générer du ROI dans vos entreprises. --- ### AI-powered SMS marketing > Learn how our SAP Emarsys AI-powered SMS marketing connects customers on and offline with personalized, contextually relevant SMS campaigns and automations. - Published: 2022-01-28 - Modified: 2024-11-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/sms/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Gestión del Ciclo de Vida del Cliente > Descubra cómo la automatización de la administración del ciclo de vida del cliente de SAP Emarsys aumenta la captación, la frecuencia de compra, el valor medio por pedido y la fidelización interacción en todos los canales. - Published: 2022-01-24 - Modified: 2024-06-05 - URL: https://emarsystest.com/customer-lifecycle-management-solution/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Promueva la lealtad interactuando en tiempo real durante todo el ciclo de vida del cliente Los clientes exigen experiencias armoniosas en cada interacción a lo largo del proceso de compra y exploración. Emarsys ofrece una plataforma integrada, con IA que unifica las informaciones de clientes, productos, ventas, transacciones y comportamientos. Permite a los profesionales de marketing crear segmentos dinámicos, personalizar las interacciones y visualizar informes y análisis detallados por etapa del ciclo de vida, de manera que puedas ver exactamente dónde estás generando los resultados comerciales. --- ### Gestion du cycle de vie client > Découvrez comment l’automatisation de la gestion du cycle de vie client SAP Emarsys améliore l’acquisition, la fréquence d’achat, le panier moyen et la rétention sur tous les canaux. - Published: 2022-01-24 - Modified: 2024-06-05 - URL: https://emarsystest.com/customer-lifecycle-management-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Fidélisez les clients en suscitant un engagement en temps réel tout au long du cycle de vie client Les clients exigent désormais des expériences sans friction à chaque interaction et tout au long du parcours client. Emarsys propose une plateforme intégrée, optimisée par l'IA, qui unifie les données clients, les données produits, les données de ventes, et les données transactionnelles et comportementales. Elle permet aux marketeurs de créer des segments dynamiques, de personnaliser les engagements et d'afficher des rapports et des analyses détaillés pour chaque étape du cycle de vie. Vous pouvez ainsi voir avec précision où se situent vos résultats business. --- ### Customer Lifecycle Management  > Erfahren Sie, wie durch die Automatisierung des Customer Lifecycle Managements von SAP Emarsys die Akquise, die Kaufhäufigkeit, der durchschnittliche Bestellwert und die Kund*innenbindung auf allen Kanälen gesteigert werden. - Published: 2022-01-24 - Modified: 2024-06-05 - URL: https://emarsystest.com/customer-lifecycle-management-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Gesteigerte Kund*innentreue durch Echtzeitinteraktionen während des gesamten Customer Lifecycles Kund*innen erwarten nahtlose Erlebnisse bei jeder Interaktion entlang der gesamten Customer Journey. Emarsys bietet eine integrierte AI-gestützte Customer Lifecycle Management-Plattform, auf der Kund*innen-, Produkt-, Verkaufs-, Transaktions- und Verhaltensdaten zusammengeführt werden. Marketer erhalten dadurch die Möglichkeit, dynamische Segmente zu erstellen, Interaktionen zu personalisieren und detaillierte, nach Lifecycle-Phasen aufgeschlüsselte Berichte und Analysen zu generieren. So ist genau erkennbar, an welcher Stelle Gewinne erzielt werden. Liefern Sie mit unserer Customer Lifecycle Management-Lösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Estrategias y tácticas > Aproveche las mejores automatizaciones de campañas de marketing omnicanal de la marca más innovadora del mundo. ¡Las estrategias y tácticas de SAP Emarsys son preconfiguradas, personalizables y están listas para su implementación! - Published: 2022-01-21 - Modified: 2024-06-04 - URL: https://emarsystest.com/strategies-tactics/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Proporcione exploraciones automatizadas y campañas de marketing de última generación con rapidez y agilidad La creación de flujos de automatización sofisticados y con alto rendimiento que aporten verdadera personalización 1:1 a escala es una tarea que consume mucho tiempo. Nuestras Estrategias y Tácticas preconfiguradas aceleran la conversión del tiempo en valor, mejoran la agilidad y aumentan los ingresos. --- ### Stratégies et tactiques > Utilisez les meilleures automatisations de campagnes marketing omnicanales du secteur, créées par la marque la plus innovante au monde. Les stratégies et tactiques SAP Emarsys sont préconçues, personnalisables et prêtes à lancer ! - Published: 2022-01-21 - Modified: 2024-06-04 - URL: https://emarsystest.com/strategies-tactics/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Offrez des parcours automatisés et des campagnes marketing d'un niveau supérieur avec rapidité et agilité « Concevoir des flux d'automatisation haute performance sophistiqués qui offrent une véritable personnalisation one-to-one est une tâche chronophage. Nos stratégies et tactiques intégrées accélèrent le délai de rentabilisation, améliorent l'agilité et augmentent le revenu. » --- ### Strategien und Taktiken > Setzen Sie auf die branchenführenden Automatisierungen für Omnichannel-Marketingkampagnen der innovativsten Marke der Welt. Die Strategien und Taktiken von SAP Emarsys sind vorgefertigt, anpassbar und sofort einsatzbereit! - Published: 2022-01-21 - Modified: 2024-06-04 - URL: https://emarsystest.com/strategies-tactics/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Schnelle und agile Umsetzung von effektiven automatisierten Journeys und strategischen Marketingkampagnen Die Entwicklung ausgefeilter, wirkungsvoller Automation-Workflows, die skalierbare 1:1-Personalisierung bieten, ist überaus zeitaufwändig. Unsere vorgefertigten Marketingstrategien und -taktiken verkürzen die Time-to-Value, steigern die Agilität und erhöhen den Umsatz. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unseren automatisierten Marketingstrategien und –taktiken die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Estratégias e táticas > Aproveite as melhores automações para campanhas de marketing omnicanal da marca mais inovadora do mundo. As estratégias e táticas da SAP Emarsys são predefinidas, personalizáveis e prontas para o lançamento! - Published: 2022-01-21 - Modified: 2024-06-07 - URL: https://emarsystest.com/strategies-tactics/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Deliver next-level automated journeys and marketing campaigns with speed and agility Building sophisticated, high-performing automation flows that deliver true 1:1 personalization at scale is a time-consuming task. Our pre-built Strategies and Tactics accelerate time to value, improve agility, and increase revenue. --- ### Strategies & tactics > Leverage best-in-class omnichannel marketing campaign automations from the world's most innovative brand. SAP Emarsys strategies and tactics are pre-built, customizable and ready for launch! - Published: 2022-01-21 - Modified: 2024-07-24 - URL: https://emarsystest.com/strategies-tactics/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Customer Lifecycle Management Solution > Learn how SAP Emarsys customer lifecycle management solution increases acquisition, purchase frequency, average order value, and retention across all channels. - Published: 2022-01-21 - Modified: 2024-07-24 - URL: https://emarsystest.com/customer-lifecycle-management-solution/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Capa de Datos Integrados > La capa de datos integrados de SAP Emarsys facilita la conexión de los datos de ventas, productos y clientes, lo que permite a los expertos en marketing segmentar y accionar campañas en todos los canales. - Published: 2022-01-20 - Modified: 2024-02-02 - URL: https://emarsystest.com/integrated-data-platform/ - Translation Priorities: Opcional Personalización del poder de los datos Los datos consolidados representan el mayor obstáculo para que los profesionales de marketing puedan proporcionar experiencias personalizadas a los clientes. Además, los sistemas encargados de hacerlo viable no siempre lo hacen de forma fácil. --- ### Integrated Data Layer > Der Integrated Data Layer von SAP Emarsys vereinfacht die Verknüpfung von Vertriebs-, Produkt- und Kund*innendaten und gibt Marketern die Möglichkeit, kanalübergreifend nach Zielgruppen segmentierte Kampagnen umzusetzen. - Published: 2022-01-20 - Modified: 2024-02-02 - URL: https://emarsystest.com/integrated-data-platform/ - Translation Priorities: Optional Personalisierung durch Daten Bei der Erstellung personalisierter Customer Experiences sind konsolidierte Daten die größte Herausforderung für Marketer. Systeme, die den Umgang mit solchen Daten ermöglichen, sind nicht immer einfach zu bedienen. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserem Data Integration Layer die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Couche de données intégrée > La couche de données intégrée de SAP Emarsys facilite le lien entre les données sur les ventes, les produits et les clients en permettant aux marketeurs de segmenter et d’activer des campagnes sur tous les canaux - Published: 2022-01-20 - Modified: 2024-03-14 - URL: https://emarsystest.com/integrated-data-platform/ - Translation Priorities: Optional Les données au service de la personnalisation La consolidation des données est le principal obstacle auquel se heurtent les marketeurs pour offrir des expériences client personnalisées. En outre, les systèmes qui permettent de réaliser cette personnalisation ne facilitent pas toujours la tâche. --- ### Integrated Data Layer > SAP Emarsys connects sales, product, and customer data easily, allowing marketers to segment and personalize campaigns across every channel. - Published: 2022-01-20 - Modified: 2024-05-31 - URL: https://emarsystest.com/integrated-data-platform/ - Translation Priorities: Optional Data powers personalization Consolidated data is the single biggest hurdle for marketers to deliver personalized customer experiences. In addition, systems that make it possible, don’t always make it easy. --- ### unPredictions > Découvrez les stratégies des meilleurs marketeurs pour offrir des expériences clients personnalisées qui génèrent de l'engagement client en 2022. - Published: 2022-01-12 - Modified: 2023-11-23 - URL: https://emarsystest.com/unpredictions/ - Translation Priorities: Optional Aider les marketeurs à améliorer la personnalisation en 2022 Une forte pression pèse sur les épaules des marketeurs : générer de la croissance tout en offrant la meilleure expérience possible, adapter les contenus à chaque client sur chaque canal en se débattant avec un trop grand nombre de technologies et en s'appuyant sur des équipes diminuées. Il est temps de briser ce cercle vicieux menant tout droit au burnout. Télécharger l'ebook unPredictions 2022 Nous avons recueilli des informations et des idées auprès d'experts en engagement client du monde entier, et établi une liste de priorités pouvant servir de référence à vos équipes. Découvrez des stratégies pour offrir des expériences clients personnalisées qui auront un impact sur votre chiffre d’affaires. Télécharger le guide #blockquote-text-block_61e59d6e8956d {margin-bottom:0} --- ### unPredictions > Erfahren Sie mehr darüber, mit welchen Strategien die besten Marketer im Jahr 2022 personalisierte Customer Experiences bereitstellen und das Kund*innenengagement fördern. - Published: 2022-01-12 - Modified: 2023-11-23 - URL: https://emarsystest.com/unpredictions/ - Translation Priorities: Optional So können Marketer 2022für noch mehr Personalisierung sorgen Marketer tragen viel Verantwortung. Sie arbeiten am Unternehmenswachstum und sorgen gleichzeitig für die bestmöglichen Erlebnisse. Sie sorgen dafür, dass alle Kund*innen auf allen Kanälen personalisierte Inhalte erhalten. Sie erreichen ihre Ziele trotz unzusammenhängender Technologien und mit weniger Mitarbeiter*innen. Zeit, aus diesem Kreislauf auszubrechen. E-Book herunterladen: unPredictions 2022 Wir haben die klügsten Köpfe aus dem Bereich Kund*innenengagement befragt und aus den Ergebnissen die wichtigsten Punkte abgeleitet, die auch Ihr Team zum Erfolg führen werden. Erfahren Sie, mit welchen Strategien Sie personalisierte Customer Experiences bereitstellen können, die sich positiv auf Ihren Umsatz und Ihre Geschäftsergebnisse auswirken.   E-Book herunterladen #blockquote-text-block_61e59d6e8956d {margin-bottom:0} . lp-pttm__tt-video . hero--video-wrap:after {display: none} @media (min-width: 992px) { #wistia-text-block_615acb67c9810 { padding-bottom: 0! important; } } --- ### unPredictions: Commerce Marketing Priorities > Discover top marketers’ strategies for delivering personalized customer experiences to drive customer engagement in 2022. - Published: 2022-01-12 - Modified: 2023-11-23 - URL: https://emarsystest.com/unpredictions/ - Translation Priorities: Optional Helping marketers powerpersonalization in 2022 Marketers are carrying a lot on their shoulders. Simultaneously driving growth while delivering the best possible experience. Personalizing for the customer across every channel. Fighting with multiple technologies and with depleted teams to deliver. It’s time to break free of the burnout cycle. Download the unPredictions ‘22 Guide We’ve collected insight and perspective from the brightest minds in customer engagement across the globe and crafted a set of priorities your teams can use as the north star. Discover strategies for delivering personalized customer experiences, which lead to revenue and business impact.   Get the ebook --- ### POWER TO THE MARKETER > SAP Emarsys donne du pouvoir aux marketeurs en leur permettant de créer, lancer et développer rapidement des campagnes personnalisées sur tous les canaux. Lire plus. - Published: 2021-10-06 - Modified: 2023-11-23 - URL: https://emarsystest.com/power-to-the-marketer/ - Translation Priorities: Optional POWER TO THE MARKETER SAP Emarsys donne du pouvoir aux marketeurs en leur permettant de créer, lancer et développer rapidement des campagnes personnalisées sur tous les canaux. Quels sont les obstacles qui freinentles marketeurs du Retail ? Les marketeurs sont de plus en plus sous pression : on leur demande d'en faire plus en moins de temps, avec moins de ressources et un budget réduit. Nous avons mené une étude auprès de 500 marketeurs du secteur du Retail afin d'identifier les obstacles qui les empêchent d'avancer. déclarent être responsablesde l'expérience client, de la gestion de la relation client, du marketingdigital, du branding,ET de l'acquisition de nouveaux clients consacrent plus de tempsà la préparation et à la segmentation des donnéesqu'à toute autre tâche perdent du tempsà jongler entre plusieurs technologies estiment être freinés par leur incapacité à mesurer l'impact de leurs activités Télécharger le rapport Les obstacles du Retail Ce rapport de recherche s'appuie sur les données de plus de 500 marketeurs du secteur du retail travaillant en interne. Découvrez comment surmonter les obstacles : Lire le rapport Regroupez vos données ! SAP Emarsys aide les marketeurs en regroupant toutes les données clients, produits et de vente. Offrez une personnalisation omnicanale à grande échelle en toute simplicité en utilisant UNE seule et unique plateforme. Regarder la démo de 3 minutes . lp-pttm__rrr-block . wp-block-image. size-full picture { width: 100%; } --- ### Power to the Marketer > SAP Emarsys sorgt für mehr Handlungsfähigkeit bei Marketern - mit skalierbaren und personalisierten Kampagnen auf allen Kanälen. Mehr erfahren. - Published: 2021-10-06 - Modified: 2023-11-23 - URL: https://emarsystest.com/power-to-the-marketer/ - Translation Priorities: Optional Power to the Marketer Mit SAP Emarsys können Marketer personalisierte Kampagnen kanalübergreifend und schnell erstellen, starten und skalieren. So steigt ihre Handlungsfähigkeit. Welche Herausforderungen gibt esfür Marketer im Einzelhandel? Marketer stehen unter enormem Druck, denn sie müssenmit weniger Mitarbeitern, weniger Zeit und begrenzten Budgets mehr erreichen als je zuvor. Unsere Auswertung der Daten von 500 Marketern aus dem Einzelhandel deckt auf,welche Herausforderungen aktuell bestehen. gaben an, für CX, CRM, digitales Marketing, Markenbildung UND Kundenakquise verantwortlich zu sein verbringen mehr Zeit mit dem Vorbereiten und Segmentieren von Daten als mit anderen Aufgaben verlieren Zeit durch das Hin- und Herwechseln zwischen unterschiedlichen Technologien 37% haben das Gefühl, dass es nicht möglich ist, die Auswirkungen auf die Geschäftsergebnisse zu messen Report „Retail Roadblocks“ herunterladen Der Report enthält Daten von mehr als 500 unternehmensinternen Marketern aus dem Einzelhandel. Erfahren Sie von folgenden Marken, wie Sie Herausforderungen aus dem Weg räumen können: Report herunterladen Sinnvollere Tech-Stacks SAP Emarsys unterstützt Marketer durch das Zusammenführen aller Kunden-, Produkt- und Vertriebsdaten. So erreichen Sie ganz einfach eine Omnichannel-Personalisierung, die skalierbar ist – mit einer einzigen Plattform. Und das in kürzester Zeit. 3-minütige Demo ansehen . lp-pttm__rrr-block . wp-block-image. size-full picture { width: 100%; } --- ### Power to the Marketer > SAP Emarsys brings power to the marketer by allowing them to quickly build, launch, and scale personalized campaigns across every channel. Learn more. - Published: 2021-10-06 - Modified: 2023-11-23 - URL: https://emarsystest.com/power-to-the-marketer/ - Translation Priorities: Optional Power to the Marketer SAP Emarsys brings power to the marketer by allowing them to quickly build, launch, and scale personalized campaigns across every channel. Which roadblocks are holdingretail marketers back? Marketers are under increasing pressure to do more in less time, with fewer people and limited budget. Our research with 500 retail marketers explores the roadblocksholding them back. say they’ re responsible for CX, CRM, digital marketing, branding,AND customer acquisition devote more timeto preparing and segmenting datathan any other task lose time movingbetween different technologies feel that their inabilityto measure business impact is holding back them back Download the Retail Roadblocks Report This research report calls on data from more than 500 in-house retail marketers. Get insights on how to overcome the roadblocks from: Get the Report Get your st@ck together! SAP Emarsys helps marketers by bringing together all your customer, sales and product data. Deliver omnichannel personalization from ONE platform, at scale, with ease. Fast. Watch the 3 minute demo . lp-pttm__rrr-block . wp-block-image. size-full picture { width: 100%; } --- ### Virtual Summit: Omnichannel Marketing Innovation - Published: 2021-09-29 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-marketing-innovation-event/ - Translation Priorities: Optional Virtual Summit Omnichannel Marketing Innovation Available On Demand2 Hours 40 Minutes Watch Now The time to deliver anomnichannel experience is now We know that customers expect seamless online and offline brand experiences. This is not news. As marketing leaders, we must craft strategies, build technology stacks, unite and activate data so that we can drive personalized experiences that keep customers coming back. Watch The Masterclass Now? Yes please Agenda By registering, you agree to receive email information about the Omnichannel Marketing Innovation Event from SAP Emarsys and our associated content partners, which feature in the agenda. . template-masterclass . block-marketo-form--emarsys-masterclass . mktoForm . mktoButtonRow, . template-masterclass . block-marketo-form--emarsys-masterclass . mktoForm . mktoFormRow { transform: translate(0, 0) ! important; width: 100% ! important; } . template-masterclass . block-marketo-form--emarsys-masterclass . mktoForm . mktoButtonRow button { transform: translate(0, 0) ! important; } --- ### Omnichannel Marketing Innovation Masterclass - Published: 2021-03-18 - Modified: 2022-03-03 - URL: https://emarsystest.com/omnichannel-marketing-innovation-masterclass/ - Translation Priorities: Optional OmnichannelMarketing Innovation Watch it now The time to deliveromnichannel experience is now We know that customers expect seamless online and offline brand experiences. This is not new news. As marketing leaders, we must craft strategies, build technology stacks, unite and activate data we can leverage to drive personalized experiences that keep customers coming back. Register to the Masterclass? Yes please Agenda By registering, you agree to receive email information about the Omnichannel Marketing Masterclass from Emarsys and our associated content partners, which feature in the agenda. @media (min-width: 768px) { . template-masterclass . mktoForm . mktoButtonRow { transform: translateY(-300px) ! important; } } @media (min-width: 992px) { . template-masterclass-data . mktoForm . mktoFormRow:nth-of-type(7), . template-masterclass . mktoForm . mktoFormRow:nth-of-type(7) { padding-left: 25px; } } @media (min-width: 768px) and (max-width: 991px) { . template-masterclass-data . mktoForm . mktoFormRow:nth-of-type(7), . template-masterclass . mktoForm . mktoFormRow:nth-of-type(7) { transform: translate(-409px,-268px); } } @media (min-width: 768px) { . template-masterclass-data . mktoForm . mktoFormRow:nth-of-type(7), . template-masterclass . mktoForm . mktoFormRow:nth-of-type(7) { max-width: 405px; } } @media (min-width: 992px) { . template-masterclass-data . mktoForm . mktoFormRow:nth-of-type(7), . template-masterclass . mktoForm . mktoFormRow:nth-of-type(7) { max-width: 410px; transform: translate(-490px,-268px); } } . template-masterclass . mktoForm . mktoFormRow:nth-of-type(9) { width: 100% ! important; } --- ### Retail Revival - Thank You Page (After submission) - Published: 2021-03-16 - Modified: 2021-03-16 - URL: https://emarsystest.com/retail-revival-thank-you/ - Translation Priorities: Optional T h a n k s f o r r e g i s t e r i n g ! You should receive a confirmation email in your inbox shortly. Make sure you check back in mid-April when Retail Revival session registration opens! --- ### Watch It Now: SAP Emarsys 3 Minute Demo > Veja a plataforma de marketing omnichannel da SAP Emarsys em ação com esta demonstração de 3 minutos e veja como a SAP Emarsys entrega campanhas individualizadas e personalizadas em grande escala. - Published: 2020-11-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/3-minute-demo/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 The customer engagement platform trusted by leading brandsand innovative marketers across the globe Unify customer, product, and transactional data Create a single customer view that unlocks real-time customer engagement. . Create dynamic segments with AI Use AI and predictive analytics to optimally engage customer segments based on lifecycle stage. Deploy fully customizable journeys fast From single-channel sends to sophisticated campaigns, do it all from one platform. Personalize campaigns across channels Tailor content across every channel with ease using drag-and-drop tokens. Access AI-powered intelligence and analytics Let AI guide you to make smart decisions that get results fast. See current and potential revenue impact Built-in reporting shows where potential revenue and growth opportunities lie. Power personalization across multiple channels Consolidated data is the single biggest hurdle for marketers to deliver personalized customer experiences. Emarsys allows you to bring together data sources across your business and activate them across every marketing and commerce channel. --- ### Watch It Now: SAP Emarsys 3 Minute Demo > 观看SAP Emarsys全渠道营销平台的 3 分钟演示，了解 SAP Emarsys 如何大规模开展一对一个性化营销活动 - Published: 2020-11-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/cn/3-minute-demo/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 . block-hero-v2 {min-height: 545px! important} window. _wq = window. _wq || ; window. addEventListener('DOMContentLoaded', function { (function (window, document, $) { $(". cnCustomVideoTrigger"). click(function (e) { e. preventDefault; _wq. push({ id: "4vgvbt42v0", onReady: function (video) { video. popover. show; video. play; } }); }); })(window, document, jQuery); }); 全球 领先品牌和创新营销人员 信赖的客户互动平台  统一客户数据、产品数据和交易数据 创建单一客户视图，提供实时的客户互动数据  借助 AI 创建不同的客户细分群体 利用 AI 和预测分析，根据生命周期阶段以最佳方式与客户细分群体互动 快速部署完全可定制的旅程  基于统一的平台，开展一系列活动，包括在单一渠道发送信息，以及开展复杂的营销活动 跨渠道开展个性化营销活动  使用拖放式编辑器设计电邮，轻松跨渠道定制内容 访问由 AI 提供支持的商业智能和分析  根据 AI 制定明智决策，快速实现成果 了解收入影响  内置报告显示哪里存在潜在的收入和发展机会 支持跨多个渠道提供个性化体验  数据整合是营销人员提供个性化客户体验的最大障碍。Emarsys 可以让您整合整个企业的数据源，并跨营销和商务渠道激活数据。 只需 3 分钟即可亲自了解 Emarsys 全渠道营销平台 了解为何数千名营销人员如此信任 Emarsys 的跨渠道执行，并使用它来提高客户互动度并加速实现业务成果 观看实际应用 . block-lc-success-stories . lc-story__content-number {font-size: 54px! important} . block-lc-success-stories . lc-story__content-title {font-size: 13px! important} --- ### Watch It Now: SAP Emarsys 3 Minute Demo > Mire la plataforma de marketing omnicanal de SAP Emarsys en acción con esta demostración de tres minutos y descubra cómo SAP Emarsys ofrece campañas personalizadas e individualizadas a escala - Published: 2020-11-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/3-minute-demo/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 La plataforma de integración de clientes en la que confíanmarcas líderes y profesionales de marketing innovadores de todo el mundo Unifique sus datos de clientes, productos y transacciones Cree una única perspectiva del cliente que posibilite su interacción en tiempo real. Cree segmentos dinámicos con IA Utilice la IA y el análisis predictivo para interactuar de forma idónea con los segmentos de clientes en función de la fase del ciclo de vida. Despliegue exploraciones plenamente personalizables con rapidez Desde envíos por un único canal a campañas sofisticadas, hágalo todo desde una sola plataforma. Personalice campañas en todos los canales Personalice contenido en todos los canales con facilidad usando tokens de arrastrar y soltar. Acceda a inteligencia y análisis activados por IA Deje que la IA le guíe para tomar decisiones inteligentes que den resultados con rapidez. Vea el impacto en los ingresos La generación de informes integrada muestra dónde están las potenciales oportunidades de ingresos y crecimiento. Genere personalización en múltiples canales Los datos consolidados representan el mayor obstáculo para que los profesionales de marketing puedan proporcionar experiencias personalizadas a los clientes. Emarsys le permite unificar las fuentes de datos de toda su empresa y accionarlas en todos los canales de marketing y comercio. --- ### Watch It Now: SAP Emarsys 3 Minute Demo > See the SAP Emarsys omnichannel marketing platform in action with this three minute demo and learn how SAP Emarsys delivers 1:1 personalized campaigns at scale - Published: 2020-11-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/3-minute-demo/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 Die Customer Engagement-Plattform der Wahl für führendeUnternehmen und innovative Marketer weltweit Kund*innen-, Produkt- und Transaktionsdaten vereinen Ermöglichen Sie eine einheitliche Sicht auf die Kund*innen, um das Kund*innenengagement in Echtzeit zu fördern. Mit AI dynamische Segmente generieren Sprechen Sie Kund*innensegmente mithilfe von AI und Predictive Analytics je nach Lifecycle-Phase gezielt an. Vollständig anpassbare Journeys bereitstellen Senden Sie Nachrichten über einen einzelnen Kanal oder führen Sie komplexe Omnichannel-Kampagnen durch - alles über eine einzige Plattform. Kampagnen auf allen Kanälen personalisieren Passen Sie Inhalte mühelos mithilfe von Drag-and-drop-Token auf jedem Kanal an. AI-gestützte Daten und Analysen nutzen Treffen Sie mithilfe von AI intelligente Entscheidungen, die schnell zum Erfolg führen. Wirkung auf den Umsatz aufzeigen Dank integriertem Reporting sehen Sie sofort, wo Ihre Umsatz- und Wachstumschancen liegen. Personalisierter Content auf allen Kanälen Bei der Erstellung personalisierter Customer Experiences sind konsolidierte Daten die größte Herausforderung für Marketer. Emarsys ermöglicht die Zusammenführung von Daten aus dem gesamten Unternehmen und ihre Aktivierung auf allen Marketing- und Handelskanälen. . block-hero . btn {font-size: 18px} --- ### Watch It Now: SAP Emarsys 3 Minute Demo > Visionnez cette démo de trois minutes pour voir la plateforme de marketing omnicanal SAP Emarsys en action et découvrez comment SAP Emarsys permet de réaliser des campagnes personnalisées one-to-one à grande échelle - Published: 2020-11-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/3-minute-demo/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 La plateforme d'engagement client à laquelle les plus grandes marques et les marketeurs avant-gardistes du monde entier font confiance Connectez et unifiez les données clients, produits et ventes Créez une vision unique du client qui engendre un engagement client en temps réel. Créez des segments dynamiques avec l’IA Utilisez l’IA et l’analyse prédictive pour engager idéalement des segments clients basés sur leur étape du cycle de vie. Déployez des parcours entièrement personnalisables rapidement Faites tout à partir de la même plateforme : des envois sur un seul canal aux campagnes sophistiquées. Personnalisez des campagnes sur tous les canaux Adaptez aisément le contenu sur chaque canal en utilisant des tokens glisser-déposer. Accédez à l’intelligence et des analyses alimentées par IA Laissez l’IA vous guider pour prendre des décisions judicieuses qui engendreront des résultats rapides. Constatez l’impact sur les revenus Le reporting intégré dévoile les opportunités de croissance et de revenus potentiels. Déployez la personnalisation sur de multiples canaux La consolidation des données est le principal obstacle auquel se heurtent les marketeurs pour offrir des expériences client personnalisées. Emarsys vous permet de rassembler les sources de données de votre entreprise et de les activer sur tous les canaux marketing et commerce. --- ### Watch It Now: SAP Emarsys 3 Minute Demo > See the SAP Emarsys omnichannel marketing platform in action with this three minute demo and learn how SAP Emarsys delivers 1:1 personalized campaigns at scale - Published: 2020-11-19 - Modified: 2025-02-12 - URL: https://emarsystest.com/3-minute-demo/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 --- ### wistia test - Published: 2020-10-27 - Modified: 2020-10-27 - URL: https://emarsystest.com/wistia-test/ - Translation Priorities: Optional --- ### Personalization Engine > The SAP Emarsys personalization engine uses AI-powered segmentation to power omnichannel campaigns that improve engagement, conversions, and loyalty. - Published: 2020-10-22 - Modified: 2025-03-18 - URL: https://emarsystest.com/personalization-engine/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Motor de personalización > El motor de personalización de SAP Emarsys usa la segmentación con tecnología de IA para impulsar campañas omnicanal que mejoran la captación, las conversiones y la fidelización de clientes. - Published: 2020-10-22 - Modified: 2025-01-12 - URL: https://emarsystest.com/personalization-engine/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 Ponga al cliente en primera línea con la personalización inteligente En esencia, la personalización se encarga de las personas y de crear relaciones de confianza con ellas. Se trata de escuchar al cliente, aprender sus comportamientos y usar esos conocimientos para proporcionarle los mensajes que desean recibir cuando los quieren recibir. Cuando la personalización construye relaciones de confianza y fidelidad, nosotros, los profesionales de marketing, ganamos. "La personalización sigue siendo una prioridad para los líderes de marketing digital. Mensajes relevantes y puntuales son fundamentales para educar a los clientes, minimizar la fricción y construir la confianza en las interacciones con la marca. "- Gartner - Nuevamente, Emarsys emerge en la categoría de líder en el Gartner Magic Quadrant para Motores de Personalización --- ### Personalization Engine > Die Personalization Engine von SAP Emarsys nutzt AI-gestützte Segmentierung für Omnichannel-Kampagnen, die für mehr Engagement, Konversionen und Loyalität sorgen. - Published: 2020-10-22 - Modified: 2025-01-12 - URL: https://emarsystest.com/personalization-engine/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Stellen Sie Ihre Kund*innen mit personalisiertem Marketing in den Mittelpunkt Bei personalisiertem Marketing geht es vor allem um die Menschen und um gegenseitige vertrauensvolle Beziehungen. Es geht darum, den Kund*innen zuzuhören, ihr Verhalten zu verstehen und dieses Wissen zu nutzen, um ihnen die richtige Botschaft zum richtigen Zeitpunkt zukommen zu lassen. Wenn Personalisierung zu vertrauensvollen, loyalen und beständigen Beziehungen führt, ist das ein großer Erfolg für uns als Marketer. "Für die führenden Köpfe im digitalen Marketing hat die Personalisierung weiterhin eine hohe Priorität. Relevante und zeitnahe Nachrichten sind der Schlüssel, um Kund*innen zu informieren, Reibungspunkte zu beheben und Vertrauen in Interaktionen mit der Marke aufzubauen. "- Gartner - "Emarsys erneut Leader im Gartner Magic Quadrant für Personalization Engines" Liefern Sie mit unserer Marketinglösung für Personalisierung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Moteur de personnalisation > Découvrez comment nos capacités d'automatisation du marketing omnicanal en temps réel permettent aux spécialistes du marketing de gérer facilement tous les aspects d'une stratégie de marketing omnicanal. Découvrez comment ! - Published: 2020-10-22 - Modified: 2025-01-12 - URL: https://emarsystest.com/personalization-engine/ - Translation Priorities: Optional - Page Tags: Redesign 2024 La personnalisation intelligente au service du client La personnalisation implique d'avoir une approche centrée sur les personnes et de créer des relations de confiance. Il s'agit d'être à l'écoute des clients, de comprendre leurs comportements et d'utiliser ces connaissances pour leur transmettre les messages qu'ils souhaitent recevoir, au moment qui leur convient. Lorsque la personnalisation permet d'établir des relations de confiance durables, nous, les marketeurs, sommes gagnants. La personnalisation demeure une priorité pour les leaders du marketing digital. Un messaging pertinent et opportun est un facteur clé de l'éducation des clients, la minimisation des frictions et le renforcement de la confiance dans les interactions de la marque. - Gartner - Emarsys est à nouveau leader dans le Magic Quadrant de Gartner pour les moteurs de personnalisation --- ### Engajamento dos clientes móveis > Nossa solução de engajamento dos clientes móveis permite uma experiência personalizada 1:1 sem igual. Aprimore seu canal de marketing móvel com a SAP Emarsys. - Published: 2020-10-16 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Grow the lifetime value of mobile-first customers using data-enriched personalization Despite investing significant time and resources into development, marketing, and adoption, many brands still struggle to generate meaningful returns from mobile in-app engagement. By integrating with your marketing and commerce channels and enriching mobile engagements with 1:1 personalization, Emarsys helps you increase mobile revenue and realize true return on app investment. --- ### Interacción Móvil con el Cliente > Nuestra solución móvil de interacción con el cliente permite una experiencia personalizada 1:1 sin precedentes. Mejore su canal de marketing móvil con SAP Emarsys. - Published: 2020-10-16 - Modified: 2024-06-03 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Incremente el valor total de los clientes que acceden al móvil como primera opción usando personalización desarrollada con datos A pesar de que emplean mucho tiempo y recursos en el desarrollo, marketing y adopción, muchas marcas continúan batallando para generar retornos significativos de las interacciones dentro de las aplicaciones para móviles. Al integrarse con sus canales de marketing y comercio y enriquecer las dichas interacciones con personalización 1:1, Emarsys le ayuda a aumentar los ingresos en el móvil y materializar un verdadero retorno de la inversión en la aplicación. Elija la tecnología líder del mercado La plataforma de Emarsys tiene categoría de líder en personalización, gestión de campañas a través de canales y automatización del marketing. --- ### Engagement client mobile > Notre solution d’engagement client mobile autorise une expérience personnalisée one-to-one sans égale Renforcez votre canal de marketing mobile avec SAP Emarsys. - Published: 2020-10-16 - Modified: 2024-06-03 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Augmentez la valeur de vie des clients mobile-first grâce à la personnalisation enrichie par les données Malgré leurs investissements importants en temps et en ressources dans les domaines du développement, du marketing et de l'adoption du mobile, de nombreuses marques peinent encore à générer des revenus significatifs issus de l'engagement in-app mobile. En intégrant vos canaux marketing et commerciaux et en enrichissant les engagements mobiles par une personnalisation one-to-one, Emarsys vous aide à augmenter vos revenus issus du canal mobile et à obtenir un véritable retour sur investissement pour vos apps. Choisissez la technologie leader du marché La plateforme Emarsys est classée parmi les meilleures pour la personnalisation, la gestion de campagnes multicanales et l’automatisation marketing. --- ### Mobile Customer Engagement und Marketing Automation > Unsere Mobile Customer Engagement-Lösung ermöglicht ein unvergleichliches, 1:1-personalisiertes Erlebnis. Optimieren Sie Ihren Mobile Marketing-Kanal mit SAP Emarsys. - Published: 2020-10-16 - Modified: 2024-06-03 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Steigern Sie mit effektivem Mobile Marketing und datengestützter Personalisierung den Lifetime-Value von Kund*innen, deren wichtigstes Kommunikationsmittel das Smartphone ist. Emarsys hilft Ihnen durch die Integration in Ihre Marketing- und Handelskanäle und die Anreicherung mobiler Interaktionen mit 1:1-Personalisierung, den Umsatz aus Mobile Apps zu steigern und damit die Rentabilität zu verbessern. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Mobile app engagement > Our mobile customer engagement solution allows for an unparalleled, 1:1 personalized experience. Enhance your mobile marketing channel with SAP Emarsys. - Published: 2020-10-16 - Modified: 2024-11-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/mobile/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Marketing Automation für Callcenter und Kontaktzentren > Nutzen Sie 1:1-Personalisierung für Interaktionen im Kontaktzentrum und steigern Sie so den Customer Lifetime Value. Fördern Sie Käufe, verringern Sie die Abwanderung und erhöhen Sie die Kund*innenzufriedenheit. - Published: 2020-10-07 - Modified: 2024-08-01 - URL: https://emarsystest.com/cross-channel-marketing-automation/call-centre/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Den Kund*innenservice mit First-Party-Daten ausstatten, um Interaktionen zu personalisieren und den CSAT zu steigern Kontaktzentren sind nach wie vor eine Stressquelle für moderne Kund*innen. Häufig fehlen jegliche Zusammenhänge und personalisierte Interaktionen, die Kund*innen mittlerweile erwarten. Emarsys konsolidiert Kund*innen-, Vertriebs- und Produktdaten und leitet daraus handlungsrelevante Insights ab. Support-Teams erhalten so die Möglichkeit, einen wirklich personalisierten Service anzubieten. Dadurch lässt sich die Kund*innenabwanderung reduzieren und der Customer Lifetime Value maximieren. --- ### Centre d’appel > Transformez les interactions de votre centre d’appel grâce à la personnalisation one-to-one de la valeur vie client. Générez des achats, réduisez les désabonnements et renforcez la satisfaction client. - Published: 2020-10-07 - Modified: 2024-08-01 - URL: https://emarsystest.com/cross-channel-marketing-automation/call-centre/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Mettez les first party data à la disposition du service client pour offrir des engagements personnalisés one-to-one et améliorer le score de satisfaction client (CSAT) Offrant souvent des expériences déconnectées, loin des engagements personnalisés auxquels les clients sont habitués, les centres d'appel restent une source de stress pour le client moderne. Emarsys consolide vos données clients, de vente et produits pour en faire des informations exploitables, permettant aux équipes du service client de fournir un service personnalisé one-to-one qui réduit le taux d'attrition et maximise la valeur vie client. --- ### Automatización del marketing para call centers y centros de contacto > Personalice las interacciones del centro de contacto con la personalización 1:1 para aumentar el valor total del cliente. Promueva las compras, reduzca las deserciones y aumente la satisfacción de los clientes. - Published: 2020-10-07 - Modified: 2024-06-04 - URL: https://emarsystest.com/cross-channel-marketing-automation/call-centre/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Conecte la atención al cliente con datos primarios para ofrecer interacciones personalizadas 1:1 y una mayor satisfacción del cliente Los centros de contacto siguen siendo una fuente de estrés para el cliente moderno, pues suelen tratarse de experiencias desconectadas a años luz de las interacciones personalizadas que los clientes se han acostumbrado a esperar. Emarsys consolida sus datos de clientes, de ventas y de productos y los transforma en información procesable que permite a los equipos de atención ofrecer un servicio personalizado 1:1 que reduce la deserción y maximiza el valor de tiempo de vida del cliente. --- ### Personalize contact center interactions > Personalize contact center interactions with 1:1 personalization for customer lifetime value. Drive purchases, reduce churn, and increase customer satisfaction. - Published: 2020-10-07 - Modified: 2024-08-01 - URL: https://emarsystest.com/cross-channel-marketing-automation/call-centre/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Retail Renessaince - Published: 2020-09-23 - Modified: 2020-09-24 - URL: https://emarsystest.com/retail-renessaince/ - Translation Priorities: Optional Don't publish this post yet, please! ! ! ! ! ! ! Ok, just testing it. Pass: SAP Emarsys46825- --- ### SAP Emarsys-Countdown zum Black Friday 2020 > Werfen Sie einen Blick auf unseren Countdown zum Black Friday, inkl. der verbleibenden Stunden, Minuten und Sekunden und entdecken Sie informative Händlertipps, Blogs und Erfolgsgeschichten rund um diesen Tag. - Published: 2020-08-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/blackfriday/ . counter-container ul { padding: 0 margin-bottom: 30px; } . counter-container li { display: inline-block; font-size: 1. 5em; list-style-type: none; padding: 1em; text-transform: uppercase; } . counter-container li span { display: block; font-size: 4. 5rem; } . counter-container { color: #333; margin: 0 auto; padding: 0. 5rem; text-align: center; max-width: 700px; border: 5px solid #32D17E; } . counter-container h1 { max-width: 200px; margin: -32px auto 0! important; padding-bottom: 10px; background: white; } @media (max-width: 1000px) { . counter-container { margin-top: 80px; } const second = 1000, minute = second * 60, hour = minute * 60, day = hour * 24; let countDown = new Date('Nov 27, 2020 00:00:00'). getTime, x = setInterval(function { let now = new Date. getTime, distance = countDown - now; document. getElementById('days'). innerText = Math. floor(distance / (day)), document. getElementById('hours'). innerText = Math. floor((distance % (day)) / (hour)), document. getElementById('minutes'). innerText = Math. floor((distance % (hour)) / (minute)), document. getElementById('seconds'). innerText = Math. floor((distance % (minute)) / second); //do something later when date is reached //if (distance < 0) { // clearInterval(x); // 'IT'S MY BIRTHDAY! ; //} }, second) 100 TAGE TAGE STUNDEN MINUTEN SEKUNDEN Die Coronakrise hat weiterhin dramatische und konkrete Auswirkungen auf das Kaufverhalten der Verbraucher. Der Black Friday 2020 wird wohl in Bezug auf potenzielle Erfolge oder Misserfolge von Einzelhändlern - die sich fast ausschließlich auf digitale Black Friday-Strategien verlassen müssen - keinem der bisherigen Black Fridays gleichen. Weil so viele neue Kunden im Jahr 2020 online einkaufen werden, stellt der... --- ### E-Commerce Strategies > Learn how SAP Emarsys customer engagement platform demonstrates marketing value with proven strategies for e-commerce marketers, built from analyzing 2000+ brands. - Published: 2020-07-17 - Modified: 2020-07-17 - URL: https://emarsystest.com/es/e-commerce-strategies/ - Translation Priorities: Opcional Top features Demonstrate the value of marketing with proven strategies Short term channel KPIs fail to demonstrate where marketing has an impact on business performance. From a single actionable dashboard you’ll be able to shift to strategic marketing, achieve business objectives identify areas of focus, and discover Tactics to activate in days, not months. These insights are built from analyzing how 2000+ brands increased revenue and customers so you can benchmark yourself against others in the e-commerce industry. Deliver immediate impact by aligning marketing execution to business objectives Your dashboard will indicate what you need to improve and how you can improve it by using omnichannel Tactics. Without the need for IT, development or consulting requests, activate pre-populated omnichannel Tactics in days, not months to strengthen the chosen strategy. Example: Improve Purchase Frequency with a Price Drop Tactic. --- ### E-Commerce Strategies > Learn how SAP Emarsys customer engagement platform demonstrates marketing value with proven strategies for e-commerce marketers, built from analyzing 2000+ brands. - Published: 2020-07-17 - Modified: 2020-07-17 - URL: https://emarsystest.com/de/e-commerce-strategies/ - Translation Priorities: Optional Top features Demonstrate the value of marketing with proven strategies Short term channel KPIs fail to demonstrate where marketing has an impact on business performance. From a single actionable dashboard you’ll be able to shift to strategic marketing, achieve business objectives identify areas of focus, and discover Tactics to activate in days, not months. These insights are built from analyzing how 2000+ brands increased revenue and customers so you can benchmark yourself against others in the e-commerce industry. Deliver immediate impact by aligning marketing execution to business objectives Your dashboard will indicate what you need to improve and how you can improve it by using omnichannel Tactics. Without the need for IT, development or consulting requests, activate pre-populated omnichannel Tactics in days, not months to strengthen the chosen strategy. Example: Improve Purchase Frequency with a Price Drop Tactic. --- ### Request pricing - Published: 2020-07-16 - Modified: 2024-06-24 - URL: https://emarsystest.com/request-pricing/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Vea lo que Emarsys puede hacer por usted Descubra cómo Emarsys hace uso de la Inteligencia Artificial para proporcionarle una experiencia de marketing con verdaderas soluciones de un clic. Averigüe cómo nuestros programas específicos para el sector le permitirán convertirse en un experto en marketing avanzadoAprenda cómo nuestros clientes ejecutan sin esfuerzo campañas omnicanal en una acción rápida Entre nuestros clientes satisfechos se encuentran: --- ### Request pricing - Published: 2020-07-16 - Modified: 2024-06-24 - URL: https://emarsystest.com/request-pricing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Sehen Sie sich an, was Emarsys für Sie tun kann Erfahren Sie mehr darüber, wie Emarsys Artificial Intelligence nutzt und Ihnen so eine One-Click Solution Marketingerfahrung bieten kann. Finden Sie heraus, wie unsere branchenspezifischen Programme Sie dabei unterstützen, ein besserer Marketer zu werdenSehen Sie sich an, wie unsere Kunden schnell und einfach Omnichannel-Kampagnen umsetzen Zufriedenen Emarsys-Kunden (Auswahl): --- ### Request pricing - Published: 2020-07-16 - Modified: 2024-06-24 - URL: https://emarsystest.com/request-pricing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Accélérez vos résultats business avec Emarsys Emarsys aide les Marketeurs du digital et les dirigeants d’entreprise avec la seule plateforme omnicanal d’engagement client conçue pour accélérer les résultats business. Notre approche sectorielle axée sur les résultats, combinée à la personnalisation centrée sur le client, à l’IA exploitable et à une plateforme d’engagement client (CEP) entièrement intégrée, font d’Emarsys la plateforme de choix de plus de 1 500 entreprises dans le monde. Ils nous font confiance: --- ### Request pricing - Published: 2020-07-16 - Modified: 2025-02-14 - URL: https://emarsystest.com/request-pricing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### POLÍTICA DE PROTECCIÓN DE DATOS - Published: 2020-07-08 - Modified: 2021-09-03 - URL: https://emarsystest.com/es/politica-de-proteccion-de-datos/ - Translation Priorities: Opcional Política de PrivacidadRastreo y uso de la información Hasta los límites permitidos por la legislación aplicable, SAP Emarsys eMarketing Systems GmbH (en lo sucesivo denominada “SAP Emarsys” o “nosotros”) rastrea y recolecta determinada información en este sitio web que nos ayuda a entender mejor las necesidades de nuestros visitantes en cuanto a nuestro sitio web y nuestros servicios. Nunca compartiremos esta información con terceros, a menos que se indique de forma explícita en el momento de la suscripción o nos lo ordene un tribunal de derecho. Cuando se compartan datos, se hará referencia al o a los terceros de forma explícita en el punto de suscripción. Si se ha suscrito al marketing por email, los datos personales que proporcionó en el momento de la suscripción se utilizarán para enviarle boletines, noticias de productos, consejos valiosos y ofertas exclusivas personalizadas. Los suscriptores pueden retirar su consentimiento para recibir comunicaciones de marketing usando el enlace de “darse de baja” en la parte inferior de cada email o enviando un email a unsubscribe@emarsystest. com. Solicitud de información En algunas páginas de nuestro sitio web los usuarios tienen la posibilidad de suscribirse a distintos servicios de SAP Emarsys, p. e. , boletines, descarga de libros blancos, etc. , usando formularios de captura de datos. Estos formularios suelen solicitar el nombre de usuario, dirección de email, empresa y otra información necesaria para prestar el servicio solicitado. El usuario puede optar por proporcionarnos información no obligatoria que nos permite prestar un servicio más personalizado. Hasta los... --- ### Request a demo > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-07-07 - Modified: 2024-06-06 - URL: https://emarsystest.com/demo/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Accelerate Business Outcomes with Emarsys Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.  Our industry-specific, outcome-driven approach combined with customer-centric personalization, actionable AI and a fully integrated Customer Engagement Platform (CEP) — make Emarsys the platform of choice for more than 1,500 companies around the world. . block-logos img {height: 80px} --- ### Solicitar una demo > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-07-07 - Modified: 2024-06-07 - URL: https://emarsystest.com/demo/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Acelere los resultados empresariales con Emarsys Emarsys empodera a los líderes de marketing digital y a los propietarios de empresas con la única plataforma de fidelización de clientes omnicanal construida para acelerar los resultados empresariales. Nuestro enfoque específico para el sector y activado por los resultados, en combinación con nuestra personalización centrada en el cliente, la IA procesable y una plataforma de datos de clientes (CEP) plenamente integrada hacen de Emarsys la plataforma elegida por más de 1. 500 empresas de todo el mundo. . block-logos img {height: 80px} --- ### Demo anfordern > SAP Emarsys liefert die Omnichannel Customer Engagement-Plattform für digitale Marketingteams und macht so bessere Geschäftsergebnisse möglich. - Published: 2020-07-07 - Modified: 2025-04-17 - URL: https://emarsystest.com/demo/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Verbessern Sie IhreUnternehmensergebnisse mit Emarsys Emarsys unterstützt digitale Marketer und Geschäftsinhaber mit der einzigen Omnichannel Customer Engagement Plattform, die zeitnah ihre Geschäftsergebnisse verbessert. Unser branchenspezifischer und ergebnisorientierter Ansatz sorgt zusammen mit einer kundenzentrierten Personalisierung, einer praxisnahen AI und einer komplett integrierten Customer Engagement Plattform (CEP) dafür, dass sich 1. 500 Marken weltweit für Emarsys entschieden haben. . block-logos img {height: 80px} --- ### Demandez votre démo > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-07-07 - Modified: 2024-06-07 - URL: https://emarsystest.com/demo/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Accélérez vos résultats business Emarsys Emarsys offre aux leaders du marketing digital et business la seule plateforme d'engagement client omnicanal conçue pour accélérer les résultats business. Notre approche spécifique par secteur, axée sur les résultats, combinée à une personnalisation centrée sur le client, à une intelligence artificielle exploitable et à une plateforme de données client (CEP) entièrement intégrée - font d'Emarsys la plateforme de choix pour plus de 1 500 entreprises dans le monde . block-logos img {height: 80px} --- ### Request a demo > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-07-07 - Modified: 2024-07-24 - URL: https://emarsystest.com/demo/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### politica-anti-spam - Published: 2020-07-07 - Modified: 2020-07-07 - URL: https://emarsystest.com/politica-anti-spam/ - Translation Priorities: Optional SAP Emarsys es consciente de su responsabilidad para con los destinatarios de cada mensaje, por lo que ha implementado un política de tolerancia cero contra el correo no deseado. SAP Emarsys respalda sólo las prácticas de marketing basadas en permisos. Si se descubre que los clientes de SAP Emarsys están utilizando aplicaciones de marketing de correo electrónico de SAP Emarsys para enviar correos no deseados, los excluiremos de inmediato del uso de nuestros productos. Si sabe o sospecha de cualquier violación, por favor notifíquenos de forma inmediata a abuse-report@emarsystest. com ¿QUÉ ES UN CORREO NO DESEADO? MAPS (Sistema de prevención de abuso del correo) por TrendMicro proporciona una definición clara de qué tipo de comunicación se considera correo no deseado: El contexto y la identidad personal del destinatario son irrelevantes, porque el mensaje es igualmente aplicable a muchos otros posibles destinatarios. El destinatario no ha otorgado de forma verificable el permiso aún revocable, explícito y deliberado para que sea enviado. La transmisión y recepción del mensaje parece indicarle al destinatario que brinda un beneficio desproporcionado al remitente. REQUISITOS LEGALES SAP Emarsys requiere que todos sus clientes cumplan con los requisitos legales vigentes respecto al correo no deseado, los mensajes electrónicos comerciales y tanto la recolección como la protección de información personal, de la forma que existan en el país de residencia del cliente y en el área geográfica de operación del mismo (es decir, donde estén ubicados los destinatarios del cliente). Estos requisitos legales incluyen: La ley CAN SPAM de 2003... --- ### Conector SAP Emarsys para Magento > SAP Emarsys es la única plataforma de fidelización omnicanal de clientes en la que confían los minoristas mundiales que usan Magento. Conozca los motivos - Published: 2020-07-07 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/conector-emarsys-para-magento/ Los líderes de marketing digital y los propietarios de empresas aceleran rápidamente sus resultados empresariales Proporciona las experiencias omnicanal altamente personalizadas que sus clientes merecen... en 90 días Con las estrategias de comercio electrónico y minorista y los casos de uso integrados en la plataforma, puede acelerar rápidamente la conversión de tiempo en valor. En 90 días de embarque en la plataforma, puede tener automatizadas las navegaciones de sus principales clientes, impulsar los ingresos y proporcionar las experiencias altamente personalizadas que sus clientes esperan. Convierta sus datos de Magento en nuevas oportunidades de ingresos con SAP Emarsys La solución SAP Emarsys para Magento sincroniza sus datos de comercio electrónico en tiempo real, aunando pedidos, clientes, suscriptores a boletines, eventos, comportamientos en web y catálogos de productos para proporcionar fidelizaciones de clientes omnicanal altamente personalizadas. Haga uso de sus datos de Magento para personalizar experiencias en el sitio web para clientes VIP, convierta a más suscriptores en compradores por primera vez con recomendaciones de productos personalizadas y mejore sus emails transaccionales con ofertas personalizadas basadas en etapas del ciclo de vida de los clientes. Escale su sofisticación de marketing con la única plataforma construida para acelerar los resultados empresariales Sin implantaciones adicionales o dependencias informáticas, su equipo de marketing puede crecer desde la automatización omnicanal y el marketing de ciclo de vida para incluir el marketing de fidelización y predictivo. Haga crecer su base de clientes y escale mundialmente sin tener que migrar constantemente a una nueva solución porque la tecnología... --- ### Datenschutzrichtlinie - Published: 2020-07-07 - Modified: 2024-12-19 - URL: https://emarsystest.com/de/datenschutzrichtlinie/ - Translation Priorities: Optional Emarsys DatenschutzrichtlinieInformationserfassung und -verwendung Auf dieser Webseite erfasst und sammelt die Emarsys eMarketing Systems GmbH (im Folgenden kurz „Emarsys“ oder „wir“) im Rahmen der gesetzlichen Bestimmungen bestimmte Informationen, die uns dabei helfen, die Anforderungen unserer Besucher bezüglich unserer Webseite und der angebotenen Services besser zu verstehen. Diese Informationen werden niemals mit Dritten geteilt, es sei denn, dies wurde bei der Registrierung oder in dieser Richtlinie ausdrücklich vermerkt oder es gibt einen entsprechenden Gerichtsbeschluss. Sollten Daten mit Dritten geteilt werden, werden diese Dritte bei der Registrierung explizit angeführt. Wenn Sie sich für das E-Mail-Marketing angemeldet haben, werden die persönlichen Daten, die Sie bei der Registrierung angegeben haben, für die Zusendung personalisierter Newsletter, Produkt-News, wertvoller Tipps und exklusiver Angebote verwendet. Abonnenten können ihre Zustimmung zum Erhalt von Marketingkommunikation widerrufen, indem sie den Link „abbestellen“ am unteren Ende jeder E-Mail klicken oder eine E-Mail an unsubscribe@emarsystest. com senden. Anforderung von Informationen Auf einigen Seiten unserer Website haben unsere Besucher die Möglichkeit, Registrierungsformulare für von Emarsys angebotene Dienstleistungen (z. B. unseren Newsletter, Whitepapers-Download etc. ) auszufüllen. Beim Ausfüllen dieser Formulare müssen Besucher in der Regel ihren Namen, ihre E-Mail-Adresse, ihr Unternehmen sowie andere für das Bereitstellen dieser Dienste erforderliche Informationen angeben. Darüber hinaus können Benutzer freiwillig weitere Informationen angeben, die es uns ermöglichen, ihnen einen noch persönlicheren Service zu bieten. Soweit es nach den einschlägigen gesetzlichen Bestimmungen zulässig ist, können wir Website-Nutzer mit Hilfe der von ihnen übermittelten Informationen auch direkt kontaktieren, um die von Emarsys angebotenen Produkte vorzustellen. Bei Anfragen aus Ländern, in denen Emarsys... --- ### Anti-Spam-Richtlinie - Published: 2020-07-07 - Modified: 2021-08-26 - URL: https://emarsystest.com/de/anti-spam-richtlinie/ - Translation Priorities: Optional Die SAP Emarsys eMarketing Systems GmbH stellt Software und Infrastruktur zum Versenden von einverständnisbasierten elektronischen Nachrichten bereit. SAP Emarsys ist sich dabei seiner Verantwortung gegenüber den Empfängern solcher Nachrichten bewusst und hat eine Null-Toleranz Spam Richtlinie. SAP Emarsys unterstützt nur einverständnisbasierte Marketingmethoden. Sollte SAP Emarsys auf Kunden stoßen welche SAP Emarsys E-Mail-Marketing Anwendungen zum Versenden von Spam verwenden, werden diese sofort von der Verwendung unserer Produkte ausgeschlossen. Wenn Sie von Verstößen wissen oder solche vermuten, benachrichtigen Sie uns bitte umgehend unter abuse-report@emarsystest. com Was ist SPAM? Das TrendMicro MAPS (Mail Abuse Prevention System) bietet eine klare Definition davon, welche Arten von Kommunikation als Spam betrachtet werden: Die persönliche Identität und der Kontext des Empfängers sind irrelevant, da die Nachricht ebenso auf viele andere potenzielle Empfänger zutrifft. Der Empfänger hat nicht nachweislich vorsätzlich, ausdrücklich und jederzeit widerruflich die Erlaubnis zum Versenden der Nachricht erteilt. Das Senden und Empfangen der Nachricht erscheint für den Empfänger als ein unverhältnismäßig hoher Nutzen für den Sender. Rechtliche Anforderungen SAP Emarsys verlangt von all seinen Kunden die Konformität mit den geltenden gesetzlichen Anforderungen in Bezug auf Spam, kommerzielle elektronische Nachrichten und das Sammeln und den Schutz personenbezogener Daten, da diese sowohl für den Sitz des Kunden als auch für dessen Geschäftsbereich verfügbar sind. Diese gesetzlichen Anforderungen sind: Der CAN Spam Act aus 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act)Die Directive on Electronic Commerce (2000/31/EC) des Europäischen Parlaments und Rates vom 8. Juni 2000 über rechtliche Aspekte von Dienstleistungen in der Informationsgesellschaft, insbesondere des elektronischen... --- ### Política Anti-spam - Published: 2020-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/anti-spam-policy/ - Translation Priorities: Opcional SAP Emarsys es consciente de su responsabilidad para con los destinatarios de cada mensaje, por lo que ha implementado un política de tolerancia cero contra el correo no deseado. SAP Emarsys respalda sólo las prácticas de marketing basadas en permisos. Si se descubre que los clientes de SAP Emarsys están utilizando aplicaciones de marketing de correo electrónico de SAP Emarsys para enviar correos no deseados, los excluiremos de inmediato del uso de nuestros productos. Si sabe o sospecha de cualquier violación, por favor notifíquenos de forma inmediata a abuse-report@emarsystest. com ¿QUÉ ES UN CORREO NO DESEADO? MAPS (Sistema de prevención de abuso del correo) por TrendMicro proporciona una definición clara de qué tipo de comunicación se considera correo no deseado: El contexto y la identidad personal del destinatario son irrelevantes, porque el mensaje es igualmente aplicable a muchos otros posibles destinatarios. El destinatario no ha otorgado de forma verificable el permiso aún revocable, explícito y deliberado para que sea enviado. La transmisión y recepción del mensaje parece indicarle al destinatario que brinda un beneficio desproporcionado al remitente. REQUISITOS LEGALES SAP Emarsys requiere que todos sus clientes cumplan con los requisitos legales vigentes respecto al correo no deseado, los mensajes electrónicos comerciales y tanto la recolección como la protección de información personal, de la forma que existan en el país de residencia del cliente y en el área geográfica de operación del mismo (es decir, donde estén ubicados los destinatarios del cliente). Estos requisitos legales incluyen: La ley CAN SPAM de 2003... --- ### Anti-Spam-Richtlinie - Published: 2020-07-07 - Modified: 2021-09-08 - URL: https://emarsystest.com/anti-spam-policy/ - Translation Priorities: Optional Die SAP Emarsys eMarketing Systems GmbH stellt Software und Infrastruktur zum Versenden von einverständnisbasierten elektronischen Nachrichten bereit. SAP Emarsys ist sich dabei seiner Verantwortung gegenüber den Empfängern solcher Nachrichten bewusst und hat eine Null-Toleranz Spam Richtlinie. SAP Emarsys unterstützt nur einverständnisbasierte Marketingmethoden. Sollte SAP Emarsys auf Kunden stoßen welche SAP Emarsys E-Mail-Marketing Anwendungen zum Versenden von Spam verwenden, werden diese sofort von der Verwendung unserer Produkte ausgeschlossen. Wenn Sie von Verstößen wissen oder solche vermuten, benachrichtigen Sie uns bitte umgehend unter abuse-report@emarsystest. com Was ist SPAM? Das TrendMicro MAPS (Mail Abuse Prevention System) bietet eine klare Definition davon, welche Arten von Kommunikation als Spam betrachtet werden: Die persönliche Identität und der Kontext des Empfängers sind irrelevant, da die Nachricht ebenso auf viele andere potenzielle Empfänger zutrifft. Der Empfänger hat nicht nachweislich vorsätzlich, ausdrücklich und jederzeit widerruflich die Erlaubnis zum Versenden der Nachricht erteilt. Das Senden und Empfangen der Nachricht erscheint für den Empfänger als ein unverhältnismäßig hoher Nutzen für den Sender. Rechtliche Anforderungen SAP Emarsys verlangt von all seinen Kunden die Konformität mit den geltenden gesetzlichen Anforderungen in Bezug auf Spam, kommerzielle elektronische Nachrichten und das Sammeln und den Schutz personenbezogener Daten, da diese sowohl für den Sitz des Kunden als auch für dessen Geschäftsbereich verfügbar sind. Diese gesetzlichen Anforderungen sind: Der CAN Spam Act aus 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act)Die Directive on Electronic Commerce (2000/31/EC) des Europäischen Parlaments und Rates vom 8. Juni 2000 über rechtliche Aspekte von Dienstleistungen in der Informationsgesellschaft, insbesondere des elektronischen... --- ### Politique Anti-Spam - Published: 2020-07-07 - Modified: 2021-09-08 - URL: https://emarsystest.com/anti-spam-policy/ - Translation Priorities: Optional SAP Emarsys est conscient de sa responsabilité envers les destinataires recevant de tels messages et a mis en œuvre une politique de tolérance zéro vis-à-vis du spam. SAP Emarsys est conscient de sa responsabilité envers les destinataires recevant de tels messages et a SAP Emarsys ne prend en charge que les pratiques de marketing basées sur l’autorisation des destinataires. S’il s’avère que des clients d’SAP Emarsys utilisent des applications d’e-mail marketing d’SAP Emarsys pour envoyer du courrier indésirable, ils seront immédiatement exclus et ne pourront plus utiliser nos produits. Si vous avez connaissance ou suspectez de telles violations, veuillez nous le faire savoir immédiatement en nous envoyant un e-mail à abuse-report@emarsystest. com QU’EST CE QUE LE SPAM ? Le système MAPS (Mail Abuse Prevention System) de TrendMicro propose une définition claire des communications pouvant être considérées comme du spam : L’identité personnelle du destinataire et le contexte ne sont pas pertinents car le message peut s’appliquer à de nombreux destinataires potentiels. Le destinataire n’a pas accordé, de manière vérifiable, de permission délibérée, explicite et révocable pour l’envoi du message. La transmission et la réception du message semblent représenter un avantage disproportionné à l’expéditeur. CADRE LÉGAL SAP Emarsys exige de l’ensemble de ses clients qu’ils respectent les lois en matière de spam, de messages commerciaux électroniques ainsi que de collecte et de protection des données personnelles actuellement en vigueur dans le pays de résidence du destinataire et la zone géographique d’opération du client (c’est-à-dire l’endroit auquel les destinataires du client sont basés).... --- ### Anti-Spam Policy - Published: 2020-07-07 - Modified: 2022-05-03 - URL: https://emarsystest.com/anti-spam-policy/ - Translation Priorities: Optional SAP Emarsys eMarketing Systems GmbH provides software and infrastructure to its clients to deliver permission-based electronic messages to their recipients SAP Emarsys takes it’s responsibility towards the recipients of its clients seriously and has implemented a no tolerance spam policy. SAP Emarsys exclusively supports permission-based marketing practices. Any customer found to be using SAP Emarsys email marketing applications for spam will be immediately cut-off from use of the product. If you know of or suspect any violators, please notify us immediately at abuse-report@emarsystest. com Definition of SPAM TrendMicro’s MAPS (Mail Abuse Prevention System) gives a clear definition of what type of communication is considered to be SPAM: The recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipientsThe recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sentThe transmission and reception of the message appears to the recipient to give a disproportionate benefit to the sender. Legal Requirements SAP Emarsys requires all its clients to comply with the current legal requirements regarding SPAM, commercial electronic messages and the collection and protection of personal information, in place in both the client’s country of residence and the client’s geographical area of operation (i. e. where the client’s recipients are based). These legal requirements include: The CAN SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), The Directive on Electronic Commerce (2000/31/EC) of the European Parliament and Council of 8 June 2000, on legal aspects of information... --- ### Política de proección de datos - Published: 2020-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/es/privacy-policy/ - Translation Priorities: Opcional Política de PrivacidadRastreo y uso de la información Hasta los límites permitidos por la legislación aplicable, SAP Emarsys eMarketing Systems GmbH (en lo sucesivo denominada “SAP Emarsys” o “nosotros”) rastrea y recolecta determinada información en este sitio web que nos ayuda a entender mejor las necesidades de nuestros visitantes en cuanto a nuestro sitio web y nuestros servicios. Nunca compartiremos esta información con terceros, a menos que se indique de forma explícita en el momento de la suscripción o nos lo ordene un tribunal de derecho. Cuando se compartan datos, se hará referencia al o a los terceros de forma explícita en el punto de suscripción. Si se ha suscrito al marketing por email, los datos personales que proporcionó en el momento de la suscripción se utilizarán para enviarle boletines, noticias de productos, consejos valiosos y ofertas exclusivas personalizadas. Los suscriptores pueden retirar su consentimiento para recibir comunicaciones de marketing usando el enlace de “darse de baja” en la parte inferior de cada email o enviando un email a unsubscribe@emarsystest. com. Solicitud de información En algunas páginas de nuestro sitio web los usuarios tienen la posibilidad de suscribirse a distintos servicios de SAP Emarsys, p. e. , boletines, descarga de libros blancos, etc. , usando formularios de captura de datos. Estos formularios suelen solicitar el nombre de usuario, dirección de email, empresa y otra información necesaria para prestar el servicio solicitado. El usuario puede optar por proporcionarnos información no obligatoria que nos permite prestar un servicio más personalizado. Hasta los... --- ### Politique de confidentialité - Published: 2020-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/fr/privacy-policy/ - Translation Priorities: Optional Politique de confidentialité Emarsys Information sur le tracking Dans les limites des lois en vigueur, Emarsys eMarketing Systems GmbH (ci-après « Emarsys » ou « nous ») trace et rassemble certaines informations sur ce site Web, en vue de nous aider à mieux comprendre les besoins de nos visiteurs en lien à notre site Web et nos services. Nous nous engageons à ne jamais communiquer, vendre ou divulguer ces informations autrement que comme explicitement prévu par la présente politique de confidentialité ou si un tribunal nous l’ordonne. Lorsque le partage de données aura lieu, le ou les tiers seront référencés explicitement au moment de l’inscription. Si vous vous êtes inscrit au marketing par e-mail, les données personnelles que vous avez communiquées lors de l’inscription seront utilisées pour vous envoyer des newsletters personnalisées, des actualités sur les produits, des conseils précieux et des offres exclusives. Les abonnés peuvent retirer leur consentement pour recevoir des communications marketing en utilisant le lien «Se désabonner» au bas de chaque email ou en envoyant un email à unsubscribe@emarsystest. com. Demande d’information Sur certaines pages de notre site, les utilisateurs ont la possibilité de s’inscrire à différents services Emarsys (ex. newsletter, téléchargement des livres blancs, etc. ) en remplissant les formulaires prévus à cet effet. Par ces formulaires, il vous est demandé d’indiquer votre nom d’utilisateur, votre adresse e-mail, votre entreprise, ainsi que d’autres informations qui nous aident à vous fournir le service demandé. L’utilisateur peut choisir de fournir d’autres renseignements non obligatoires qui nous permettent d’offrir... --- ### AVISO LEGAL - Published: 2020-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/legal-notice/ - Translation Priorities: Opcional Emarsys North America Inc 10 W Market St. , Suite 1350Indianapolis, IN 46204Estados Unidos Teléfono: +1 844-693-6277Fax: +1 317-663-1117Email: us@emarsystest. comWeb: emarsystest. comNúmero de registro de la empresa: EIN 47-3961985 Responsable de la protección de datos: Szabolcs Steinerdataprotection@emarsystest. com+43 1 4782080-0SAP Emarsys eMarketing Systems GmbHLassallestraße 7b1020 VienaAustria --- ### IMPRESSUM - Published: 2020-07-07 - Modified: 2025-01-20 - URL: https://emarsystest.com/legal-notice/ - Translation Priorities: Optional Emarsys Interactive Services GmbH Willi-Schwabe-Straße 112489 BerlinDeutschland Telefon: +49 (0) 89 5404647-0Fax: +49 (0) 89 921 85 220Email: berlin@emarsystest. comWeb: emarsystest. com Handelsregister: HRB 118447 B, Amtsgericht CharlottenburgUID-Nummer: DE815067637Unternehmensgegenstand: Dienstleistungen in der automatischen Datenverarbeitung und Informationstechnik Geschäftsführer: Bastian Hagmaier Datenschutzbeauftragter: Szabolcs Steinerdataprotection@emarsystest. com+43 1 4782080-0Emarsys eMarketing Systems GmbHLassallestraße 7b1020 WienÖsterreich Emarsys eMarketing Systems GmbH Lassallestraße 7b1020 WienÖsterreich Telefon: +43 1 4782080-0Email: office@emarsystest. comFirmenbuch: FN 19­70­24­t, Handelsgericht WienUID-Nummer: ATU 50­35­98­01Kammerzugehörigkeit: Wirtschaftskammer WienUnternehmensgegenstand: Dienstleistungen in der automatischen Datenverarbeitung und InformationstechnikGewerbliche Vorschriften: Gewerbeordnung (GewO) in der geltenden Fassung, https://www. ris. bka. gv. at/Geschäftsführer: Joanna Milliken, Enrico Eczko, Jochen Stecker Datenschutzbeauftragter: Szabolcs Steinerdataprotection@emarsystest. com+43147820800Emarsys eMarketing Systems GmbHLassallestraße 7b1020 WienÖsterreich --- ### MENTIONS LÉGALES - Published: 2020-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/legal-notice/ - Translation Priorities: Optional Emarsys SAS 35 Rue d'Alsace92300 Levallois-PerretParis, France Téléphone: +33(0) 1 77 68 02 22Email: france@emarsystest. comWeb: emarsystest. comNumero d’inscription entreprise: 530 844 232Numéro d’immatriculation: FR94530844232 Délégué à la protection des données: Szabolcs Steinerdataprotection@emarsystest. com+43 1 4782080-0SAP Emarsys eMarketing Systems GmbHLassallestraße 7b1020 VienneAutriche --- ### LEGAL NOTICE - Published: 2020-07-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/legal-notice/ - Translation Priorities: Optional Emarsys North America Inc 10 W Market St. , Suite 1350Indianapolis, IN 46204United States Phone: +1 630 395 2944Fax: +1 317-663-1117Email: us@emarsystest. comWeb: emarsystest. comCompany Registration Number: EIN 47-3961985 Emarsys UK 20th Floor, The Scapel Building,52-54 lime Street, LondonEngland, EC3M 7BS Data protection officer: Szabolcs Steinerdataprotection@emarsystest. com+43 1 4782080-0Emarsys eMarketing Systems GmbHLassallestraße 7b 1020 ViennaAustria --- ### Fale conosco > A SAP Emarsys capacita os líderes de marketing digital e proprietários de negócios com a única plataforma de engajamento de clientes omnichannel criada para acelerar os resultados comerciais. - Published: 2020-07-01 - Modified: 2024-06-06 - URL: https://emarsystest.com/contact-us/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Acelere os resultados comerciais com a Emarsys A Emarsys capacita os líderes de marketing digital e proprietários de negócios com a única plataforma de engajamento de clientes omnichannel criada para acelerar os resultados comerciais. Nossa abordagem específica por setor e impulsionada por resultados combinada com a personalização focada no cliente, a IA acionável e a plataforma de dados de engajamento totalmente integrada (CEP) fizeram da Emarsys a plataforma escolhida por mais de 1. 500 empresas em todo o mundo. . block-logos img {height: 80px} --- ### 联系我们 > SAP Emarsys 提供独特的全渠道客户互动平台，赋能数字营销领导者和企业主加速实现业务成果。 - Published: 2020-07-01 - Modified: 2024-07-31 - URL: https://emarsystest.com/contact-us/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Contacte con nosotros > Descubra cómo SAP Emarsys hace uso de la Inteligencia Artificial para proporcionarle una experiencia de marketing con verdaderas soluciones de un clic. - Published: 2020-07-01 - Modified: 2024-06-06 - URL: https://emarsystest.com/contact-us/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Acelere los resultados comerciales con Emarsys Descubra cómo Emarsys hace uso de la Inteligencia Artificial para proporcionarle una experiencia de marketing con verdaderas soluciones de un clic. Averigüe cómo nuestros programas específicos para el sector le permitirán convertirse en un experto en marketing avanzadoAprenda cómo nuestros clientes ejecutan sin esfuerzo campañas omnicanal en una acción rápida . block-logos img {height: 80px} --- ### Kontaktieren Sie uns > Erfahren Sie mehr darüber, wie SAP Emarsys Artificial Intelligence nutzt und Ihnen so eine One-Click Solution Marketingerfahrung bieten kann. - Published: 2020-07-01 - Modified: 2024-06-06 - URL: https://emarsystest.com/contact-us/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Sehen Sie sich an, was Emarsys für Sie tun kann Erfahren Sie mehr darüber, wie Emarsys Artificial Intelligence nutzt und Ihnen so eine One-Click Solution Marketingerfahrung bieten kann. Finden Sie heraus, wie unsere branchenspezifischen Programme Sie dabei unterstützen, ein besserer Marketer zu werden Sehen Sie sich an, wie unsere Kunden schnell und einfach Omnichannel-Kampagnen umsetzen . block-logos img {height: 80px} --- ### Contactez-nous > Découvrez comment SAP Emarsys tire parti de l’Intelligence Artificielle (IA) pour vous offrir une véritable expérience marketing en un clic. - Published: 2020-07-01 - Modified: 2024-06-06 - URL: https://emarsystest.com/contact-us/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Voyez ce que Emarsys peut faire pour vous Découvrez comment Emarsys tire parti de l’Intelligence Artificielle (IA) pour vous offrir une véritable expérience marketing en un clic Découvrez pourquoi nos programmes spécifiques au secteur d’activité vous permettront de devenir un marketeur évolué Découvrez comment nos clients exécutent sans effort des campagnes omnicanales en une seule action rapide . block-logos img {height: 80px} --- ### Contact Us > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-07-01 - Modified: 2024-08-02 - URL: https://emarsystest.com/contact-us/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### About Us > Saiba mais sobre a SAP Emarsys, a única plataforma de engajamento de clientes omnichannel criada para acelerar os resultados comerciais. - Published: 2020-06-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/about-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Our mission Emarsys empowers marketers around the world to create truly personalized omnichannel experiences that deliver business outcomes. We love customers Customers are our lifeblood – the reason for our existence. There’s nothing better than having a happy customer, and nothing worse than a dissatisfied one. We always innovate We think outside the box — from products to processes, procedures to our physical space, and in all walks of life. This applies not only to management, but to every individual, to initiate, strive to innovate, and improve by developing creative ideas into revolutionary results. We embrace tomorrow We need to be faster, better, and change at a pace quicker than our industry. We cease to exist when we stop evolving and embracing change as the opportunity it is. We are one We succeed together, and we work together as one team to solve challenges. We communicate openly and directly; we confront and overcome problems rather than ignoring them. We are passionate We believe in what we do, we take a firm opinion on what we believe is right, and we ensure that our passion is directed towards creating value for our customers. We never settle We do not settle for “OK” or “good” — we want great; we want the best. We do not cut corners, but instead, work to guarantee great delivery of every product. Our leadership team COMPANY Joanna Milliken Chief Executive Officer Mohamad Awada Chief Services Officer Thomas Harris Chief Revenue Officer Enrico Eczko Chief Finance Officer... --- ### About Us > Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - Published: 2020-06-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/about-emarsys/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 Nuestra misión Emarsys ofrece a los especialistas de marketing de todo el mundo el poder para crear experiencias omnicanal verdaderamente personalizadas que rindan resultados comerciales. Nuestra gente y nuestros valores Amamos a los clientes Los clientes son nuestra alma, la razón de nuestra existencia. No hay nada mejor que tener un cliente feliz, y nada peor que uno insatisfecho. Siempre innovamos Pensamos de forma ingeniosa, desde los productos, los procesos y procedimientos hasta nuestras instalaciones y todos los ámbitos de la vida. Esto se aplica no solo a la administración, sino a cada individuo, para iniciar, esforzarse por innovar y mejorar mediante el desarrollo de ideas creativas que lleven a resultados revolucionarios. Abrazamos el mañana Necesitamos ser más rápidos, mejores y cambiar a un ritmo más rápido que nuestra industria. Dejamos de existir cuando dejamos de evolucionar y abrazar el cambio como la oportunidad que es. Somos uno Tenemos éxito juntos y trabajamos juntos como un solo equipo para resolver desafíos. Nos comunicamos abierta y directamente; enfrentamos y superamos los problemas en lugar de ignorarlos. Somos apasionados Creemos en lo que hacemos, tenemos una opinión firme sobre lo que creemos que es correcto y nos aseguramos de que nuestra pasión se dirija a la creación de valor para nuestros clientes. Nunca nos conformamos No nos conformamos con "OK" o "bueno", queremos excelencia; queremos lo mejor. No tomamos atajos, sino que trabajamos para garantizar que la entrega de cada producto sea fenomenal. Nuestro equipo de liderazgo EMPRESA Joanna Milliken Chief Executive... --- ### About Us > Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - Published: 2020-06-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/about-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Unsere Mission Emarsys unterstützt Marketer auf der ganzen Welt dabei, personalisierte Omnichannel-Erlebnisse zu gestalten, die zu besseren Geschäftsergebnissen führen. Unsere Mitarbeiter*innen und unsere Werte Wir lieben unsere Kund*innen Unsere Kund*innen sind unser Lebenselixier - der Grund für unsere Existenz. Es gibt nichts Schöneres, als Kund*innen zufriedenzustellen, und nichts Schlimmeres, als sie zu enttäuschen. Innovation ist das A und O Wir denken über den Tellerrand hinaus: Von den Produkten über die Prozesse und Vorgehensweisen bis hin zu den haptischen Erfahrungen - und zwar in allen Lebensbereichen. Das gilt nicht nur für das Management, sondern für jeden Einzelnen: Wir motivieren unsere Mitarbeiter*innen dazu, Veränderungen anzustoßen, Erneuerung anzustreben und kreative Ideen so umzusetzen, dass sie zu revolutionären Ergebnissen führen. Wir sind offen für die Zukunft Wir müssen agiler und besser sein und uns schneller verändern, als der Rest unserer Branche. Leben bedeutet für uns, sich stetig weiterzuentwickeln und Veränderungen als eine Chance zu begreifen. We are one Wir arbeiten als Team und überwinden als Team alle Herausforderungen. Unsere Erfolge sind Gemeinschaftserfolge. Wir kommunizieren offen und direkt; wir gehen Probleme proaktiv an und lösen sie, anstatt sie zu ignorieren. Wir arbeiten mit Leidenschaft Wir glauben an das, was wir tun. Wir stehen für das ein, was wir für richtig halten. Wir setzen uns leidenschaftlich dafür ein, Mehrwert für unsere Kund*innen zu schaffen. Das ist unser Anspruch. The sky is the limit Wir geben uns nicht mit „okay“ oder „gut“ zufrieden. Wir wollen höchste Qualität; wir wollen das Beste. Wir machen keine Abstriche, sondern arbeiten... --- ### About Us > Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - Published: 2020-06-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/about-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Notre mission Emarsys donne aux marketeurs du monde entier les moyens de créer des expériences omnicanales réellement personnalisées qui génèrent des résultats business. Nous aimons nos clients Nos clients sont notre raison d'être. Sans eux, nous n'existerions pas. Il n'y a rien de mieux que d'avoir des clients heureux et rien de pire que d'avoir des clients mécontents. Nous innovons en permanence Des produits aux processus et procédures en passant par notre environnement physique, nous sortons des sentiers battus en toute circonstance. Cela s'applique non seulement aux dirigeants, mais aussi à chaque employé. Chacun est encouragé à prendre des initiatives, à innover et à s'améliorer en transformant des idées créatives en résultats révolutionnaires. Nous sommes tournés vers l'avenir Nous devons être plus rapides et plus performants, et nous devons nous adapter plus vite aux évolutions que le reste de notre secteur. Dès lors que nous cessons d'évoluer et d'accueillir le changement comme une opportunité, nous cessons d'exister. Nous sommes unis Nous travaillons en équipe pour résoudre les problèmes. Notre union fait notre force. Nous communiquons de manière ouverte et directe. Nous n'ignorons pas les problèmes, nous y faisons face et les résolvons. Nous sommes passionnés Nous croyons en ce que nous faisons, nous défendons fermement ce que nous pensons être juste, et nous veillons à utiliser notre passion de manière à créer de la valeur pour nos clients. Nous visons l'excellence, sans compromis Nous ne nous contentons pas d'un « passable » ou d'un « bien » : nous visons... --- ### About Us > Learn more about SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes - Published: 2020-06-30 - Modified: 2025-03-11 - URL: https://emarsystest.com/about-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Automação de mala direta > Aprenda como a mala direta pode ser incorporada a campanhas para criar e automatizar envios recorrentes, integrando estratégias existentes entre canais. - Published: 2020-06-30 - Modified: 2024-06-04 - URL: https://emarsystest.com/cross-channel-marketing-automation/direct-mail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Unleash the power of 1:1 personalized direct mail, fueled by cross-channel customer data Although offline engagements are highly impactful, direct mail can be costly and lacks the personalization of digital experiences. By automating direct mail campaigns, optimizing send lists, and combining transactional and behavioral data, Emarsys helps marketers send personalized content that delivers business outcomes. --- ### Automatización del correo directo > Descubra cómo el correo directo puede incorporarse a las campañas para crear y automatizar envíos recurrentes, integrándose con las estrategias multicanal existentes. - Published: 2020-06-30 - Modified: 2024-06-03 - URL: https://emarsystest.com/cross-channel-marketing-automation/direct-mail/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Aproveche todo el potencial del correo directo personalizado 1:1 impulsado por datos de clientes de todos los canales Si bien las interacciones offline son de alto impacto, el correo directo puede resultar costoso y carece de la personalización de las experiencias digitales. Al automatizar las campañas por email, optimizar las listas de envío y combinar datos transaccionales y de comportamiento, Emarsys ayuda a los profesionales de marketing a enviar contenidos personalizados que impulsan resultados empresariales. --- ### Automatisation du marketing par publipostage > Découvrez comment intégrer le publipostage à vos campagnes pour créer et automatiser des envois récurrents qui s’inscrivent parfaitement dans vos stratégies cross-canales existantes. - Published: 2020-06-30 - Modified: 2024-06-03 - URL: https://emarsystest.com/cross-channel-marketing-automation/direct-mail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Libérez le potentiel du publipostage personnalisé one-to-one, alimenté par les données client multicanales Bien que les engagements hors ligne aient un impact important, le publipostage peut représenter un certain coût et n'offre pas le même degré de personnalisation que les expériences digitales. Grâce à l'automatisation des campagnes de publipostage, à l'optimisation des listes d'envoi et à la combinaison des données transactionnelles et comportementales, Emarsys permet aux marketeurs d'envoyer un contenu personnalisé générant des résultats business. --- ### Direct Mail Automation > Erfahren Sie, wie sich Werbebriefe in Kampagnen einbinden lassen, um wiederkehrende Postsendungen zu erstellen und zu automatisieren. Entdecken Sie außerdem, wie sich diese in bestehende Cross-Channel-Strategien integrieren lassen. - Published: 2020-06-30 - Modified: 2024-06-03 - URL: https://emarsystest.com/cross-channel-marketing-automation/direct-mail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Direktmarketing und personalisierte Werbebriefe ("Direct Mail"), die auf kanalübergreifenden Kund*innendaten beruhen, eröffnen neue Möglichkeiten Offline-Aktivitäten sind zwar sehr wirkungsvoll. Gleichzeitig verursachen Werbebriefe aber oft hohe Kosten und sind häufig nicht so stark personalisiert wie digitale Erlebnisse. Die Direktmarketing-Lösung von Emarsys unterstützt Marketer dabei, konkrete geschäftliche Erfolge zu erzielen: durch die Automatisierung von E-Mail-Kampagnen, die Optimierung von Versandlisten und die Zusammenführung von Transaktions- und Verhaltensdaten. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer Direktmarketing-Lösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Use Direct Mail with Digital Marketing > Learn how direct mail can be incorporated within campaigns to create and automate recurring send-outs, integrating with existing cross-channel strategies. - Published: 2020-06-30 - Modified: 2024-07-24 - URL: https://emarsystest.com/cross-channel-marketing-automation/direct-mail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Personalize Web with AI-Powered Insights > Nossa solução de personalização de sites promove melhor engajamento e experiências do cliente usando dados e comportamentos em tempo real que geram resultados comerciais. - Published: 2020-06-30 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/web/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Use customer data and insights to turn web content into a revenue-driving machine Every interaction a customer has with your brand is a tiny window into that person’s affinities, desires, and behavior. Emarsys gathers those insights from multiple touchpoints and uses them to personalize your website. Our platform surfaces content and intelligent recommendations based on customer lifecycle stages and delivers consistent, personalized engagements that help customers find what they need, faster. --- ### Personalice su sitio Web con perspectivas generadas por IA > Nuestra solución de personalización de sitios web mejora la interacción y la experiencia de los clientes mediante el uso de datos y comportamientos en tiempo real, que promueven los resultados empresariales. - Published: 2020-06-30 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/web/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Utilice los datos y la información de los clientes para convertir su sitio web en una máquina de generación de ingresos Cada interacción que un cliente tiene con su marca es una pequeña ventana a las afinidades, deseos y comportamiento de esa persona. Emarsys compila esos datos de los diversos puntos de contacto y los utiliza para personalizar su sitio web. Nuestra plataforma ofrece contenido y recomendaciones inteligentes en función de las etapas del ciclo de vida del cliente y proporciona una interacción personalizada y coherente que ayuda a los clientes a encontrar lo que necesitan con mayor rapidez. --- ### Personnalisation du site web > Notre solution IA de marketing email vous permet de créer, d’automatiser et de personnaliser un contenu d’email engageant et dynamique pour vos audiences. Vous voulez en savoir plus ? - Published: 2020-06-30 - Modified: 2024-06-04 - URL: https://emarsystest.com/cross-channel-marketing-automation/web/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Utilisez les données et informations clients pour transformer votre site web en une machine à générer des revenus Chaque interaction entre votre marque et un client donne une indication sur les préférences, les désirs et le comportement de ce dernier. Emarsys recueille ces informations à partir de multiples points de contact et les utilise pour personnaliser votre site web. Notre plateforme propose du contenu et des recommandations intelligentes basées sur les étapes du cycle de vie client et fournit des engagements cohérents et personnalisés qui aident les clients à trouver plus rapidement ce dont ils ont besoin. --- ### Web Content-Personalisierung mit AI-gestützten Insights erzielen  > Unsere Lösung zur Website-Personalisierung sorgt für mehr Interaktion und ein optimiertes Kund*innenerlebnis, da sie Daten und Verhaltensweisen in Echtzeit nutzt, die zu besseren Geschäftsergebnissen führen. - Published: 2020-06-30 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/web/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Kund*innendaten und Insights nutzen, um über die Web Content-Personalisierung Ihre Umsätze zu maximieren Immer dann, wenn Kund*innen mit Ihrer Marke interagieren, erhalten Sie Informationen zu ihren Vorlieben, Wünschen und ihrem Verhalten. Emarsys sammelt diese Erkenntnisse an unterschiedlichen Touchpoints und nutzt sie zur Personalisierung Ihrer Website. Unsere Lösung für Web Content-Personalisierung bietet intelligente Empfehlungen, die auf den Phasen des Customer Lifecycles basieren. Die Plattform sorgt außerdem durchgehend für personalisierte Interaktionen, mit denen Ihre Kund*innen schneller das finden, wonach sie suchen. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer Lösung für Web Content-Personalisierung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Personalize Web with AI-Powered Insights > Our website personalization solution drives better engagement and customer experiences by using real-time data and behavior that drives business outcomes. - Published: 2020-06-30 - Modified: 2024-07-24 - URL: https://emarsystest.com/cross-channel-marketing-automation/web/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Anúncios digitais com IA > As publicidades com base em dados da SAP Emarsys permitem que os profissionais de marketing atraiam clientes com alto engajamento em redes sociais, aumento de retenção, alcance e ROI. Saiba mais. - Published: 2020-06-30 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/ads/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Unleash the power of CRM data for search, display, and social advertising Marketers face increasing pressure to drive more sales with less spend — all with fewer tracking and retargeting capabilities. Emarsys unlocks your first-party CRM data, helping you to segment key customers, create valuable lookalike audiences, and target the right customers with the right content during the right stage of their journey. --- ### Anuncios Digitales con IA > La publicidad basada en datos de SAP Emarsys permite a los profesionales del marketing llegar a los clientes con una interacción hiperdirigida en las redes sociales, promoviendo la retención, el alcance y el retorno de la inversión. Más información. - Published: 2020-06-30 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/ads/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Libere el poder de los datos CRM para la publicidad en búsquedas, pantallas y redes sociales  Los expertos en marketing se enfrentan a una presión cada vez mayor para conseguir más ventas con menos gasto, todo ello con menos capacidades de seguimiento y retargeting. Emarsys desbloquea sus datos CRM primarios, lo que le ayuda a segmentar a los clientes clave, crear valiosas audiencias similares y dirigirse a los clientes correctos con el contenido adecuado durante la etapa indicada de su navegación. --- ### Publicité digitale optimisée par l’IA > La plateforme publicitaire basée sur les données de SAP Emarsys permet aux marketeurs d’atteindre les clients grâce à des interactions hyper-ciblées sur les réseaux sociaux, afin d’améliorer la rétention, la portée et le ROI. Vous voulez en savoir plus ? - Published: 2020-06-30 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/ads/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Tirez parti de toute la puissance des données CRM pour la diffusion de publicités sur les moteurs de recherche, les affichages et les réseaux sociaux Les marketeurs subissent une pression croissante : ils doivent générer plus de ventes en dépensant moins, tout en disposant de capacités de suivi et de reciblage réduites. Emarsys libère le potentiel de vos first party data CRM, ce qui vous permet de segmenter vos clients clés, de créer des audiences similaires et de cibler les bons clients avec le bon contenu, à la bonne étape de leur parcours. --- ### AI-gestützte Digital Ads > SAP Emarsys versetzt Marketer mit datengesteuerter Werbung in die Lage, Kund*innen mit zielgerichteten Social-Media-Interaktionen anzusprechen und so die Kund*innenbindung, die Reichweite und den ROI zu steigern. Hier erfahren Sie mehr dazu. - Published: 2020-06-30 - Modified: 2024-06-04 - URL: https://emarsystest.com/cross-channel-marketing-automation/ads/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Das Potenzial von CRM-Daten für Werbeanzeigen in der Suche, auf Displays und in sozialen Medien nutzen Marketer stehen unter enormem Druck, denn sie müssen mehr Umsatz mit weniger Mitteln erzielen. Gleichzeitig haben sie weniger Tracking- und Retargeting-Möglichkeiten. Dank Emarsys werden Ihre First-Party-CRM-Daten einfacher zugänglich. So können Sie wichtige Kund*innen segmentieren, wertvolle Lookalike Audiences erstellen und die richtigen Nutzer*innen zum richtigen Zeitpunkt mit dem richtigen Content ansprechen. --- ### Engage contacts with digital advertising > SAP Emarsys data-driven advertising allows marketers to reach customers with hyper-targeted social media engagement, boosting retention, reach, and ROI. Learn more. - Published: 2020-06-30 - Modified: 2024-07-24 - URL: https://emarsystest.com/cross-channel-marketing-automation/ads/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Clientes seleccionados > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-06-30 - Modified: 2025-03-26 - URL: https://emarsystest.com/why-emarsys/selected-clients/ - Translation Priorities: Opcional, Optional Nuestros clientes SAP Emarsys empodera a los líderes en marketing digital y a los empresarios con la única plataforma omnicanal de fidelización de clientes construida para acelerar los resultados empresariales . Explore clientes --- ### Ausgewählte Kunden > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-06-30 - Modified: 2025-02-13 - URL: https://emarsystest.com/why-emarsys/selected-clients/ - Translation Priorities: Optional Unsere Kunden SAP Emarsys unterstützt digitale Marketer und Geschäftsinhaber mit der einzigen Omnichannel Customer Engagement Plattform, die zeitnah ihre Geschäftsergebnisse verbessert. Entdecken Sie weitere Kunden . wp-block-gallery . wp-block-image. size-full picture { width: 100%; } --- ### Clients sélectionnés > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-06-30 - Modified: 2024-08-01 - URL: https://emarsystest.com/why-emarsys/selected-clients/ - Translation Priorities: Optional Nos clients Avec l'unique plateforme d'engagement client omnicanal, SAP Emarsys donne les moyens aux marketeurs et aux directeurs d'entreprises d'améliorer rapidement les résultats de l'entreprise. Explorer les clients . wp-block-gallery . wp-block-image. size-full picture { width: 100%; } --- ### Selected Clients > SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. - Published: 2020-06-30 - Modified: 2025-03-26 - URL: https://emarsystest.com/why-emarsys/selected-clients/ - Translation Priorities: Optional Success Stories SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. Explore success stories --- ### Email > 我们的 AI 电子邮件营销解决方案可帮助您为受众创建、自动化和个性化动态且富有吸引力的电子邮件内容。了解更多。 - Published: 2020-06-26 - Modified: 2024-07-19 - URL: https://emarsystest.com/cross-channel-marketing-automation/email/ - Translation Priorities: Optional - Page Tags: Redesign 2024 An AI-driven email marketing platform that is as sophisticated as it is easy to use Email marketers are tasked with driving the lion’s share of revenue. They need to be able to quickly segment contacts, integrate email into the multi-channel mix, personalize emails, track results, and optimize campaigns all within one AI-powered email marketing solution. --- ### Marketing por e-mail com IA > Nossa solução de marketing por e-mail com IA permite que você crie, automatize e personalize conteúdo de e-mail dinâmico e envolvente para seu público. Saiba mais. - Published: 2020-06-26 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/email/ - Translation Priorities: Optional - Page Tags: Redesign 2024 An AI-driven email marketing platform that is as sophisticated as it is easy to use Email marketers are tasked with driving the lion’s share of revenue. They need to be able to quickly segment contacts, integrate email into the multi-channel mix, personalize emails, track results, and optimize campaigns all within one AI-powered email marketing solution. --- ### Marketing por Email Activado por IA > Nuestra solución de marketing de correo electrónico con IA le permite crear, automatizar y personalizar contenido dinámico y atractivo para su público. Más información. - Published: 2020-06-26 - Modified: 2024-06-04 - URL: https://emarsystest.com/cross-channel-marketing-automation/email/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Una plataforma de marketing por email basada en la IA que es tan sofisticada como fácil de usar Los profesionales de marketing por email tienen a cargo la tarea de promover el grueso de los ingresos. Deben ser capaces de segmentar rápidamente los contactos, integrarlos emails en la composición multicanal, personalizar los emails, rastrear los resultados y optimizar las campañas. --- ### AI-gestützte E-Mail-Marketing-Lösung > Mit unserer AI-gestützten E-Mail-Marketing-Lösung sind Sie in der Lage, dynamische, ansprechende E-Mail-Inhalte für Ihre Zielgruppen zu erstellen, zu automatisieren und zu personalisieren. Mehr dazu. - Published: 2020-06-26 - Modified: 2024-06-05 - URL: https://emarsystest.com/cross-channel-marketing-automation/email/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Eine AI-gestützte E-Mail-Marketing-Lösung, die anspruchsvolle Ergebnisse erzielt, aber einfach zu bedienen ist Über E-Mail-Marketing sollte im Regelfall der Großteil des Umsatzes erzielt werden. Sie müssen in der Lage sein, Kontakte schnell zu segmentieren, E-Mails in den Multi-Channel-Mix zu integrieren, E-Mails zu personalisieren, Ergebnisse zu verfolgen und Kampagnen zu optimieren. --- ### Marketing Email basé sur l'IA > Notre solution IA de marketing email vous permet de créer, d’automatiser et de personnaliser un contenu d’email engageant et dynamique pour vos audiences. Vous voulez en savoir plus ? - Published: 2020-06-26 - Modified: 2024-06-04 - URL: https://emarsystest.com/cross-channel-marketing-automation/email/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Une plateforme d’email marketing basée sur l’IA, à la fois sophistiquée et facile à utiliser Les marketeurs ont pour mission de générer la majorité des revenus. Ils doivent être en mesure de segmenter rapidement les contacts, d'intégrer l'email dans le mix multi-canal, de personnaliser les emails, de suivre les résultats et d'optimiser les campagnes. --- ### Email > Our AI email marketing solution lets you create, automate, and personalize dynamic, engaging email content for your audiences. Learn more. - Published: 2020-06-26 - Modified: 2024-07-24 - URL: https://emarsystest.com/cross-channel-marketing-automation/email/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Relatórios e análises > Entenda e segmente como nunca com as campanhas de marketing e as análises de engajamento de clientes da SAP Emarsys. Acesse melhores relatórios de campanhas com insights práticos. - Published: 2020-06-25 - Modified: 2024-06-07 - URL: https://emarsystest.com/reporting/ - Translation Priorities: Optional, Optional - Page Tags: Redesign 2024 --- ### Informes y Análisis > Comprenda y diríjase a su público objetivo como nunca antes con los análisis de campañas de marketing e interacción con el cliente de SAP Emarsys. Acceda a informes de campaña elaborados con información práctica. - Published: 2020-06-25 - Modified: 2024-06-04 - URL: https://emarsystest.com/reporting/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 Lleve a cabo análisis para saber qué funciona ahora con la IA para predecir qué funcionará después Las pilas tecnológicas desconectadas y los datos en silos pueden dificultar la obtención de una visión global de sus análisis de marketing, y tampoco podemos contar con un nivel de exactitud confiable. Para predecir el futuro con base en ellos... se necesitaría un equipo de gimnastas de los datos. Desde información sobre clientes hasta el impacto en los ingresos, Emarsys le ofrece visibilidad completa sobre el marketing realizado y el efecto en sus clientes, y le sugiere formas de interacción proactiva para que pueda obtener el máximo impacto. --- ### Reporting und Analytics > Mit den Marketingkampagnen- und Customer Engagement-Analysen von SAP Emarsys können Sie Ihre Kundschaft besser denn je verstehen und ansprechen. Erhalten Sie Zugriff auf ein besseres Kampagnen-Reporting, das Ihnen wichtige, in der Praxis verwertbare Insights liefert. - Published: 2020-06-25 - Modified: 2024-06-03 - URL: https://emarsystest.com/reporting/ - Translation Priorities: Optional, Optional - Page Tags: Redesign 2024 Mit der Lösung für Marketing-Analytics finden Sie heraus, was schon funktioniert. Mit der AI wird prognostiziert, was Sie in Zukunft umsetzen sollten. Durch isolierte Tech-Stacks und zerstückelte Daten ist es oft schwierig, einen Überblick über Ihre Marketing-Analytics zu erhalten - von der Genauigkeit der Analysen ganz zu schweigen. Um dann noch Prognosen anhand dieser Daten zu erstellen, benötigt man schon ein ganzes Team von Datenprofis. Von Informationen über Ihre Kund*innen bis hin zu den Auswirkungen auf den Umsatz - mit Emarsys erhalten Sie weitreichende Einblicke zu Marketingaktivitäten und Kund*innen. Außerdem erhalten Sie Vorschläge für proaktive Interaktionen, damit Sie die größtmögliche Wirkung erzielen können. Liefern Sie mit unserer Lösung für Intelligence und Marketing-Analytics die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Reporting et analyses > Comprendre et cibler comme jamais auparavant avec les campagnes marketing et l'analyse de l'engagement client SAP Emarsys. Accédez à de meilleurs rapports de campagne avec des informations exploitables. - Published: 2020-06-25 - Modified: 2024-06-05 - URL: https://emarsystest.com/reporting/ - Translation Priorities: Optional, Optional - Page Tags: Redesign 2024 Tirez parti des analyses pour savoir ce qui fonctionne aujourd'hui et exploitez l'IA pour prédire ce qui fonctionnera demain Les piles technologiques déconnectées et le cloisonnement des données peuvent vous empêcher d'avoir une vue d'ensemble de vos analyses marketing et d'avoir la certitude qu'elles sont fiables. Et pour prédire l'avenir à partir de telles données... il vous faudrait une équipe d'acrobates des données. De la connaissance de vos clients à l'impact sur les revenus, Emarsys vous donne une vue d'ensemble de votre marketing et de vos clients, et vous fait des suggestions pour susciter l'engagement de manière proactive et ainsi obtenir un maximum de résultats. --- ### Intelligence & Analytics > Understand and target like never before with SAP Emarsys marketing campaign and customer engagement analytics. Access better campaign reporting with actionable insights. - Published: 2020-06-25 - Modified: 2024-07-24 - URL: https://emarsystest.com/reporting/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Destacados de Loyalty > Los expertos en marketing obtienen información procesable que es necesaria para crear ofertas personalizadas para aumentar los ingresos. Aprenda más. - Published: 2020-06-25 - Modified: 2021-05-25 - URL: https://emarsystest.com/es/programas-de-lealtad-integrados/ Destacados de Loyalty Despliegue rápido y sin esfuerzo de Loyalty Los casos de uso de personalización de la lealtad pueden activarse fácilmente para una campaña en todos los canales. Mejore sus campañas con programas de lealtad que muestran el estado de sus clientes, los puntos, las acciones y las recompensas. Seleccione y arrastre fácilmente bloque inteligentes basados en los clientes y auto-propagados en todos sus canales de comunicación, lo que acelera la conversión de tiempo en valor. Mejore sus casos de uso con tratamientos de lealtad personalizados Impulse sus casos de uso de marketing con tratamientos de lealtad personalizados y llamadas a la acción. Maximice el valor del tiempo de vida del cliente e impulse el crecimiento de los miembros con casos de uso específicos del sector ya integrados en Loyalty. Conecte tanto con miembros de Loyalty como con no miembros a una escala emocional usando personalización 1:1 independiente del canal. Mejore las experiencias de clientes sin descuentos Aumente la fidelización de los clientes usando incentivos basados en la experiencia en lugar de cupones de descuento, contenidos personalizados en lugar de marketing genérico y una solución plenamente integrada en lugar de un programa de lealtad desconectado. Anime a sus clientes con acceso exclusivo a ofertas, productos, servicios, contenidos y mucho más. Loyalty integrado en su CEP, sin necesidad de informática Desplieque un programa de lealtad que es más rápido de implantar, más fácil de utilizar y capaz de proporcionar experiencias personalizadas 1:1, todo ello sin tener que depender de la... --- ### Loyalty-Highlights > Damit erhalten Marketer unmittelbar verwertbare Informationen, auf deren Basis sie personalisierte Angebote erstellen und so ihre Umsätze nachhaltig steigern können. Mehr erfahren. - Published: 2020-06-25 - Modified: 2023-11-23 - URL: https://emarsystest.com/de/integrierte-treueprogramme/ Loyalty highlights Quick and effortless loyalty deployment Loyalty personalization use cases can be easily activated for any campaign across any channel. Enhance your campaigns with loyalty programs that show your customer’s status, points, actions, and rewards. Easily drag and drop auto-populated, customer-based smart blocks into all of your communication channels, accelerating your time to value. Upgrade your use cases with personalized loyalty treatments Boost your marketing use cases with personalized loyalty treatments and call-to-actions. Maximize customer lifetime value and drive membership growth with industry-specific use cases already integrated within Loyalty. Connect with both Loyalty members and non-members on an emotional level using channel-agnostic, 1:1 customer personalization. Improve customer experiences without discounts Increase customer engagement by using experience-based incentives instead of discount vouchers, personalized content instead of generic marketing, and a fully integrated solution instead of a disconnected loyalty program. Excite your customers with exclusive access to offers, products, services, content, and more. Loyalty truly integrated, without the need for IT Deploy a loyalty program that is faster to implement, easier to operate, and able to deliver 1:1 personalized experiences — all without waiting for IT. By having Loyalty built into the SAP Emarsys platform, your customer behavior data and offline and online purchase histories are automatically integrated, accelerating your time to value. Our exclusive ready-made portal, the Loyalty Wallet, can be switched on with minimal IT involvement, allowing you to integrate Loyalty into your website within a day. --- ### Points forts de la fidélité > Les marketeurs y gagnent les informations exploitables dont ils ont besoin pour créer des offres personnalisées capables d'augmenter le revenu. En savoir plus. - Published: 2020-06-25 - Modified: 2023-11-23 - URL: https://emarsystest.com/fr/programmes-de-fidelite-integres/ Points forts de la fidélité Déploiement rapide et facile de la fidélité Les cas d’usage de personnalisation avec SAP Emarsys Loyalty peuvent être facilement activés pour toute campagne, quel que soit le canal. Améliorez vos campagnes avec des programmes de fidélité qui affichent le statut de votre client, ses points, ses actions et ses récompenses. Glissez-déposez facilement des blocs intelligents regroupant vos clients et générer automatiquement dans tous vos canaux de communication pour raccourcir votre Time-to-Value. Améliorez vos cas d’usage avec des éléments de fidélité personnalisés Améliorez vos cas d’usage avec des éléments de fidélité personnalisés et des call-to-action. Maximisez la valeur vie client et augmentez le nombre de membres grâce aux cas d’usage propres à votre secteur déjà présents dans SAP Emarsys Loyalty. Communiquez avec des membres et des non membres de Loyalty à un niveau émotionnel sur tous les canaux avec une personnalisation client one-to-one. Améliorez l’expérience client sans remise Augmentez l’engagement client avec des Incentives reposant sur l’expérience au lieu de bons de réduction, du contenu personnalisé au lieu d’un marketing générique et une solution entièrement intégrée au lieu d’un programme de fidélité déconnecté. Enthousiasmez vos clients en leur proposant un accès exclusif aux offres, produits, services, contenus et plus. Fidélité intégrée à votre CEP, pas besoin d’informatique Déployez un programme de fidélité plus rapide à mettre en œuvre, plus facile à gérer et capable de fournir des expériences personnalisées en one-to-one – sans attendre le service informatique. Avec la solution Loyalty de la plateforme SAP Emarsys,... --- ### Omnichannel Customer Engagement-Plattform > Erfahren Sie, wie Sie mit der Customer Engagement-Plattform von SAP Emarsys kanalübergreifende personalisierte Kampagnen erstellen, starten und skalieren und so bessere Geschäftsergebnisse erzielen können. - Published: 2020-06-23 - Modified: 2025-04-17 - URL: https://emarsystest.com/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die Customer Engagement-Plattform der Wahl für führende Unternehmen und innovative Marketer weltweit --- ### SAP Emarsys Professional Services > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/services/ - Translation Priorities: Opcional Obsesionados con el éxito del clienteNuestros servicios están creados para conducir a su marca al éxito, independientemente de dónde se encuentre en su proceso junto a SAP Emarsys. Nuestros equipos globales están preparados para ayudarle a innovar en sus estrategias de marketing. Construya, ejecute y extienda sofisticadas campañas en todos los canales que proporcionen resultados... rápido. Hable con nuestro equipo Obtenga más información sobre cómo los Servicios Profesionales pueden ayudar a acelerar la conversión de tiempo en valor con SAP Emarsys. Contacte con nosotros --- ### SAP Emarsys Professional Services > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/services/ - Translation Priorities: Optional La réussite client, une obsessionNos services sont conçus pour guider votre marque vers le succès, où que vous vous trouviez dans votre parcours SAP Emarsys. Nos équipes internationales d’experts se tiennent prêtes à vous aider à innover dans vos stratégies marketing. Créez, lancez et mettez à l’échelle des campagnes multicanales sophistiquées qui génèrent des résultats rapidement. Discutez avec notre équipe Découvrez comment nos experts peuvent vous aider à accélérer votre délai de rentabilisation avec SAP Emarsys. Contactez-nous --- ### SAP Emarsys Professional Services > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/services/ - Translation Priorities: Optional Der Erfolg unserer Kund*innen hat für uns oberste PrioritätUnsere Serviceangebote bringen Ihre Marke auf Erfolgskurs, unabhängig davon, wo Sie sich gerade in der SAP Emarsys-Journey befinden. Gemeinsam mit unserem globalen Expert*innenteam können Sie Ihre Marketingstrategien ausbauen. Entwickeln, realisieren und skalieren Sie anspruchsvolle kanalübergreifende Kampagnen, die in kürzester Zeit Ergebnisse liefern. Sprechen Sie mit unserem Team Erfahren Sie, wie die Professional Services Ihre Time-to-Value mit SAP Emarsys verkürzen können. Kontaktieren Sie uns! --- ### SAP Emarsys Professional Services > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/services/ - Translation Priorities: Optional An obsession with client success Our services are built to guide your brand toward success no matter where you are in your SAP Emarsys journey. Our global teams of experts are ready to help you innovate your marketing strategies. Build, launch, and scale sophisticated cross-channel campaigns that deliver results... fast. Speak with our team Learn more about how Professional Services can help accelerate your time to value with SAP Emarsys. Contact us --- ### On-Demand Production > Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - Published: 2020-06-23 - Modified: 2020-07-05 - URL: https://emarsystest.com/why-emarsys/services/on-demand-production/ - Translation Priorities: Opcional Planificación y diseño del concepto El equilibrio entre el objeto de un buen diseño y la practicidad de la ejecución empieza con la estrategia. Nuestros equipos de concepto y diseño trabajan con usted para entender sus objetivos requisitos de mapa y proporcionar diseños llamativos que ofrecen un equilibrio sin interrupciones entre experiencia de usuario y funcionalidad. Servicios de Edición Nuestros equipos de editores están compuestos por comunicadores expertos que transforman un resumen creativo en contenidos originales y cautivadores que se alinean con los requisitos corporativos de su marca y estilo. Con experiencia en trabajar con plazos ajustados, nuestro equipo proporciona asistencia cuando es necesario. Diseño de Plantillas Si cada email enviado es su tarjeta de visita corporativa, tiene que ser adecuado, con independencia del navegador, la app o el dispositivo que use el destinatario para verlo. Nuestros expertos HTML están aquí para ayudarle a cerrar la brecha desde un concepto de diseño hasta una plantilla robusta que haga que su contenido tenga un aspecto llamativo el 100% del tiempo. Gestión de campañas Ya sea planificar lanzamientos en distintas zonas horarias o desplegar complejas pruebas de fisuras, nuestros especialistas en gestión de campañas proporcionan una ejecución implecable de principio a fin, lo que le proporciona más tiempo para centrarse en la estrategia, los contenidos y la creatividad. Centramos toda nuestra atención en proporcionar sus contenidos a sus destinatarios, por lo que usted no tiene que hacerlo. Automatización del Marketing La automatización de programas es el lugar en el que la estrategia... --- ### On-Demand Production > Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/on-demand-production/ - Translation Priorities: Optional Konzepte & Design Zur optimalen Verbindung von gutem Design und seiner praktischen Umsetzung ist die richtige Strategie nötig. Unsere Konzeption- und Design-Teams arbeiten eng mit Ihnen zusammen und lernen von Grund auf Ihre Ziele und Bedürfnisse kennen. Im nächsten Schritt können wichtige Voraussetzungen definiert und Designvorschläge entworfen werden – für eine überzeugende und einheitliche Verbindung aus Optik und Funktionalität. Copywriting Unsere Copywriting-Abteilung wird von ausgezeichneten Fachkräften für Kommunikation geführt und sorgt für die Umsetzung Ihrer kreativen Ideen in ansprechende & überzeugende Inhalte. Style und Message Ihres Unternehmens werden dabei jederzeit beachtet und in die Arbeit unseres Teams integriert. Die Einhaltung von Deadlines ist für uns eine Selbstverständlichkeit und wir möchten Ihnen rund um die Uhr genau den Support liefern, die Sie für Ihren Erfolg benötigen. Template-Design Jede verschickte E-Mail ist ein Aushängeschild für Ihr Unternehmen. Das bedeutet auch: Design und Inhalte sollten von ausgezeichneter Qualität sein – und zwar unabhängig vom verwendeten Browser, der jeweiligen App oder dem Endgerät des Nutzers. Unsere HTML Experten unterstützen Sie bei Ihrer Arbeit und sorgen dafür, dass Ihre Designideen in ansprechende und erfolgreiche Templates umgewandelt werden – für perfekt dargestellte Inhalte in jeder verschickten E-Mail. Kampagnenmanagement Unsere Spezialisten im Bereich Kampagnenmanagement unterstützen Sie kompetent und zuverlässig bei der Umsetzung Ihrer Kampagnen: vom zeitversetzten Versand über mehrere Zeitzonen hinweg bis hin zu komplexen Split-Tests. Dadurch können Sie sich auf die Bereiche Strategieentwicklung, Content Creation und kreatives Arbeiten konzentrieren. Wir richten unsere ganze Aufmerksamkeit darauf, Ihren Content an Ihre Empfänger zuzustellen – darum müssen Sie sich... --- ### On-Demand Production > Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/on-demand-production/ - Translation Priorities: Optional Planification conceptuelle & Design La quête de l’harmonie entre l’objectif d’un bon design et les conditions pratiques d’exécution commence avec la stratégie. Nos équipes concept et design travaillent avec vous pour comprendre vos objectifs, identifier vos exigences et proposer de magnifiques designs qui offrent un équilibre harmonieux entre expérience utilisateur et fonctionnalité. Services de rédaction Nos équipes rédactionnelles sont composées d’experts en communication qui transforment un brief créatif en contenu original, engageant et aligné sur votre image de marque et vos exigences stylistiques. Ayant l’habitude de travailler dans le respect d’échéances serrées, notre équipe fournit le support à tout moment là où le besoin émerge. Design de modèle Si chaque email envoyé est la carte de visite de votre entreprise, il lui faut être impeccable – quels que soient le navigateur, l’appli ou l’appareil que le destinataire utilise pour le voir. Nos experts HTML sont là pour aider à franchir le fossé entre un concept de design et un modèle solide qui fait resplendir votre contenu dans 100% des cas. Gestion de campagne Qu’il s’agisse d’échelonner des lancements sur plusieurs fuseaux horaires ou de déployer un test split complexe, nos spécialistes de la gestion de campagnes réalisent une exécution impeccable du début à la fin, vous donnant plus de temps pour vous concentrer sur la stratégie, le contenu et le volet créatif. Ils concentrent leurs efforts sur la livraison de votre contenu à vos destinataires, vous allégeant de cette tâche. Automatisation Marketing L’automatisation du programme intervient au confluent de la... --- ### On-Demand Production > Explore SAP Emarsys on-demand production services from concept planning and design, copywriting, templates, campaign management, to complete marketing automation. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/on-demand-production/ - Translation Priorities: Optional Concept Planning & Design Balancing the purpose of good design with execution practicalities starts with strategy. Our concept and design teams work with you to understand your goals, map requirements, and deliver stunning designs that offer a seamless balance of user experience and functionality. Copywriting Services Our copywriting teams are made up of expert communicators who transform a creative brief into original and engaging content that aligns with your corporate brand and requirements. Experienced in working within tight deadlines, our team is available whenever you need them. Template Design If every email sent is your corporate calling card, it needs to be right – no matter the browser, app, or device the recipient uses to view it. Our HTML experts are here to help bridge the gap from a design concept to a robust template that makes your content look stunning, 100% of the time. Campaign Management Whether staggering launches across time zones or deploying complex split testing, our campaign management specialists deliver flawless execution from start to finish, giving you more time to focus on strategy, content, and creative. We focus our full attention on delivering your content to your recipients so you don’t have to. Marketing Automation Program automation is where digital marketing strategy meets execution. It is one of the most powerful ways to develop engagement efficiency and optimize conversion rates. Just provide our specialists with your assets, and we will set up and optimize programs that auto-engage customers for you. Full Service Handing over your digital... --- ### Onboarding & Enablement > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/onboarding-enablement/ - Translation Priorities: Opcional Diseño de Integración Los expertos internos de los equipos técnicos y estratégicos de SAP Emarsys se implican en el proceso de diseño de la integración. Le asesoran sobre cómo optimizar el proceso de integración de recursos para maximizar la eficacia y el alcance del marketing de cada cliente. Con un conjunto claro de hitos, desde el saque de salida hasta el visto bueno, tiene una visión general completa del progreso en todo momento. Implantación Todos los recursos específicos de su negocio, desde datos de comercio hasta catálogos de productos e incluso datos offline, se alinean y optimizan para el motor de datos unificados, que se convierte en la base de sus estrategias de marketing activadas por IA. Flexibles y expeditivos, los consultores de integración gestionan todos los aspectos prácticos del proceso de embarque por usted. Desarrollo Personalizado No hay nada demasiado sofisticado cuando se trata de integrar tecnología con SAP Emarsys. Nuestros arquitectos de soluciones se implican en los procesos de ventas para poder mapear requisitos especializados y después crear soluciones de integración a medida que emparejen el poder de sus recursos existentes con nuestra plataforma de automatización de marketing. Optimización de Entregabilidad Los expertos en entregabilidad de SAP Emarsys desarrollan la infraestructura de envío a patir de requisitos técnicos como SenderID/SPF y DMARC para alinear sus recursos con los requisitos de los ISP y normativos. Un plan de calentamiento a medida le introduce a los ISPs, lo que da como resultado una reputación de remitente robusta que le permite... --- ### Onboarding & Enablement > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/onboarding-enablement/ - Translation Priorities: Optional Ablauf der Integration SAP Emarsys Experten aus den Bereichen Technologie und Strategie sind in den Integrationsprozess mit eingebunden und liefern wertvolle Tipps zur Optimierung – für maximale Effektivität und Reichweite Ihrer Marketingaktivitäten. Wichtige Zwischenschritte und Ziele geben Ihnen während des gesamten Ablaufs (von Kick-off bis Sign-off) einen Überblick über den aktuellen Stand und Fortschritt der Integration. Implementierung Ihre kompletten Daten – von E-Commerce-Daten über Produktinformationen aus Katalogen bis hin zu Offline-Daten – werden für unsere Data-Engine optimal angepasst und bilden so das Herzstück Ihrer zukünftigen AI-gestützten Marketingstrategien. Unsere Integrations-Consultants arbeiten flexibel und gewissenhaft und übernehmen für Sie den praktischen Teil des Onboardings. Anpassungen & Development Die Integration unserer Technologie läuft nach neuesten Standards und den höchsten Ansprüchen innerhalb der Branche ab. Unsere Solution-Consultants sind in den Sales-Prozess involviert und können so individuell auf die Bedürfnisse Ihres Unternehmens eingehen und eigens für Sie entwickelte Integrationslösungen erstellen. So könne wir eine optimale Verbindung Ihrer bestehenden Ressourcen mit unserer Marketing-Automatisierungsplattform sicherstellen. Optimierung der Deliverability Unsere SAP Emarsys Deliverability-Experten entwerfen Ihre Versand-Infrastruktur und kümmern sich um alle wichtigen Bereiche: Von technischen Anforderungen wie SenderID/SPF und DKIM/DMARC bis hin zur Überprüfung und Anpassung Ihrer Ressourcen an bestehende ISP- und Datenschutzrichtlinien. Ein individueller Warm-up Plan macht Sie mit den wichtigen ISPs (Internet Service Providern) vertraut und garantiert Ihnen eine gute Sender Reputation und optimale Ergebnisse bei der Zustellung Ihrer Nachrichten. Enablement & Training Unsere Training-Teams bieten Ihnen erstklassige Schulungen und Trainings für jeden einzelnen Setup-Schritt und sorgen so für eine optimale Einführung in die vielfältigen Möglichkeiten... --- ### Onboarding & Enablement > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/onboarding-enablement/ - Translation Priorities: Optional Conception de l’intégration Les experts des équipes techniques et stratégiques d’SAP Emarsys s’impliquent dans le processus de conception de l’intégration. Ils offrent leurs conseils sur la marche à suivre pour optimiser le processus d’intégration des ressources, afin de maximiser l’efficacité et la couverture marketing pour chaque client. Une série très claire de jalons, du lancement à l’approbation, vous donnent une vision d’ensemble exhaustive de la progression à tout moment. Implémentation Toutes les ressources spécifiques à votre entreprise, des données e-commerce aux catalogues produit, ainsi que les données hors ligne, sont alignées et optimisées pour avoir un moteur de données unifié qui devient le socle de vos stratégies marketing basées sur l’IA. Flexibles et réactifs, les consultants en intégration prennent en charge tous les aspects pratiques du processus d’accueil à votre place. Développement personnalisé On ne pêche jamais par excès de sophistication quand il s’agit d’intégrer la technologie avec SAP Emarsys. Nos architectes de solutions sont impliqués dans le processus de vente, de façon à pouvoir recenser les exigences spécifiques puis créer des solutions d’intégration sur mesure qui associent le pouvoir de vos ressources existantes à la Plateforme Marketing SAP Emarsys. Optimisation de la délivrabilité Les experts en délivrabilité SAP Emarsys développent l’infrastructure d’envoi, des exigences techniques comme SenderID/SPF et DKIM/DMARC à l’alignement de vos ressources et des FAIs sur les exigences réglementaires. Un plan d’entraînement sur mesure vous présente les FAIs, avec pour résultat une solide réputation d’expéditeur qui vous permet de placer à tous les coups votre contenu stupéfiant... --- ### Onboarding & Enablement > Onboarding and enablement is tailored to each business case, so marketing teams are perfectly positioned to start using their SAP Emarsys engagement capabilities. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/onboarding-enablement/ - Translation Priorities: Optional Integration Design In-house experts from SAP Emarsys technical and strategic teams are involved in the integration design process. They advise on how to optimize the resource integration process to maximize effectiveness and marketing reach for each customer. With a clear set of milestones from kick-off to sign-off, you have a complete overview of progress at all times. Implementation All your business-specific resources from e-commerce data to product catalogs, and even offline data, are aligned and optimized for the unified data engine that becomes the foundation for your AI-driven marketing strategies. Flexible and expedient, the integration consultants handle all the practical aspects of the onboarding process for you. Custom Development There is no such thing as too sophisticated when it comes to integrating technology with SAP Emarsys. Our solution architects are involved in the sales process, so they can map specialized requirements and then create tailored integration solutions that pair the power of your existing resources with our marketing automation platform. Deliverability Optimization SAP Emarsys deliverability experts develop the sending infrastructure from technical requirements like SenderID/SPF and DKIM/DMARC to aligning your resources with ISP and regulatory requirements. A tailored warm-up plan introduces you to ISPs, resulting in a robust sender reputation that lets you place your stunning content in the inbox, every time. Enablement & Training The training team provides expert-led sessions tailored to each setup, and make sure that new users are familiarized with the capabilities of the SAP Emarsys Marketing Platform. Additional knowledge-sharing resources from training videos to self-service... --- ### Strategic Marketing Guidance > Explore how SAP Emarsys' strategic specialists help realize the potential of marketing resources. Available on a project basis or as long-term strategic partners. - Published: 2020-06-23 - Modified: 2020-07-05 - URL: https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/ - Translation Priorities: Opcional Taller de Transformación Desde programas de fortalecimiento del rendimiento hasta disrupción completa de la estrategia de marketing, el Taller de Transformación le ofrece la oportunidad de embarcarse en una alianza estratégica a largo plazo con nuestros consultores de experiencia de clientes. Usando el mapeado de ciclo de vida y la priorización de recursos, nos asociamos con usted para desarrollar y ejecutar una hoja de ruta para alcanzar su estado futuro deseado. Auditoría de plataforma de marketing estratégico Decida si su platforma de automatización del marketing trabaja lo suficiente para su estrategia CRM midiendo la utilización de datos, el rendimiento en función de referencias específicas del sector y el análisis de oportunidades. Nuestros especialistas en experiencia de cliente identifican los siguientes mejores pasos para su estrategia de marketing y le proporcionan recomendaciones guiadas sobre cómo optimizar las oportunidades de conversión y fidelización a escala. Adopción y Aprendizaje Las sesiones de Adopción y Aprendizaje están diseñadas para proporcionar los conocimientos, experiencia y confianza necesarios para ejecutar con éxito tácticas automatizadas de marketing. Trabaje con especialistas de experiencia de cliente exclusivos para identificar oportunidades clave de su estrategia de marketing de ciclo de vida y después aprenda a aplicar estos conocimientos para impulsar resultados alineados con KPIs y objetivos. Informaciones de marketing a demanda Quítese el dolor de cabeza de medir el rendimiento de las campañas por email o los programas automatizados olvidándose de los datos y permitiendo a nuestros expertos analizarlos en comparación con referencias del sector. Le proporcionamos una superposición de... --- ### Strategic Marketing Guidance > Entdecken Sie, wie die Strategic Specialists von SAP Emarsys Ihnen dabei helfen, das volle Potenzial Ihrer Marketing Ressourcen auszuschöpfen. Erhältlich als projektbezogener Service oder als Langzeitleistung. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/ - Translation Priorities: Optional Transform-Workshop Unser Transform-Workshop legt den Grundstein für eine effektive und erfolgreiche Zusammenarbeit zwischen Ihrem Unternehmen und unseren internen Consultants. Die strategische Partnerschaft zwischen Ihnen und unseren Beratern baut auf den einzelnen Bestandteilen des Workshops auf; u. a. spezielle Programme zur Performancesteigerung und Umgestaltungen Ihrer bisherigen Marketingstrategien. Wir sehen uns entscheidende Bereiche – wie Customer Lifecycle und den Einsatz Ihrer Ressourcen – an und entwickeln so die perfekte Roadmap, um Sie und Ihr Unternehmen genau dort hin zu bringen, wo Sie sich in der Zukunft sehen. Strategische Prüfung Ihrer Plattform Behalten Sie die Performance Ihrer Marketing-Automatisierungsprozesse genau im Blick und überprüfen Sie, ob die individuellen Prozesse für Ihre CRM-Strategie effektiv genug sind. Werten Sie dafür Ihre Datennutzung und Performance aus und stellen Sie Vergleiche zu branchenspezifischen Benchmarks her. Unsere Customer Experience Consultants beraten Sie umfassend bei allen wichtigen Schritten Ihrer Marketingstrategie und sprechen Empfehlungen für höhere Conversions und eine optimale Kundenbindung aus. Anpassen und Verbessern (Adopt & Learn) Unsere Adopt and Learn-Sessions liefern Ihnen das Hintergrundwissen und die Expertise für eine optimale Umsetzung Ihrer automatisierten Marketingaktivitäten. Unsere kompetenten Customer Experience Consultants identifizieren gemeinsam mit Ihnen entscheidende – bislang ungenutzte – Potenziale in Ihrer Lifecycle-Marketing Strategie und unterstützen Sie darin, die gewonnenen Erkenntnisse proaktiv zur Verbesserung Ihrer KPI-relevanten Ziele und Vorgaben anzuwenden On-Demand Marketing Insights Überlassen Sie die Performance-Auswertung Ihrer E-Mail Kampagnen oder Ihrer automatisierten Programme unseren Spezialisten und profitieren Sie von aussagekräftigen Analysen Ihrer Performance im direkten Vergleich mit branchenspezifischen Benchmarks. Unsere Experten liefern Ihnen im nächsten Schritt praxisnahe Handlungsempfehlungen und... --- ### Strategic Marketing Guidance > Découvrez comment les spécialistes stratégiques de SAP Emarsys aident à réaliser le potentiel des ressources marketing. Disponible sur la base d’un projet ou en tant que partenaires stratégiques à long terme. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/ - Translation Priorities: Optional The Transform Workshop Des programmes de renforcement de la performance au bouleversement complet de la stratégie marketing, The Transform Workshop vous offre l’opportunité d’embarquer pour un partenariat stratégique à long terme avec nos consultants en expérience client. Notre partenariat avec vous est fondé sur l’utilisation de la cartographie du cycle de vie et de la priorisation des ressources, pour développer et exécuter une feuille de route en vue de vous faire accéder au niveau désiré. Audit de la Plateforme de Marketing stratégique Déterminez si votre système d’automatisation marketing contribue assez à votre stratégie CRM en mesurant l’utilisation des données, en comparant la performance aux standards sectoriels et par l’analyse d’opportunités. Nos spécialistes de l’expérience clients identifient les prochaines étapes appropriées pour votre stratégie marketing et vous font des préconisations personnalisées pour rationaliser les opportunités de conversion et de fidélisation clés à l’échelle. Adopt and Learn Les sessions Adopt and Learn sont conçues pour fournir la connaissance, l’expertise et la confiance nécessaire pour exécuter les tactiques de marketing automatisé avec succès. Travaillez avec des spécialistes passionnés de l’expérience client pour identifier les opportunités clés dans votre stratégie marketing de cycle de vie, puis apprenez à appliquer cette connaissance pour produire des résultats congruents à vos KPIs et objectifs. Analyses Marketing à la demande Pour que la mesure de la performance d’un programme de campagne email ou d’automatisation ne soit plus un casse-tête, confiez vos données à nos experts et laissez-les les analyser par comparaison aux standards sectoriels. Nous vous donnons un... --- ### Strategic Marketing Guidance > Explore how SAP Emarsys' strategic specialists help realize the potential of marketing resources. Available on a project basis or as long-term strategic partners. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/strategic-marketing-guidance/ - Translation Priorities: Optional Transform Workshop From performance-strengthening programs to complete marketing strategy disruption, the Transform Workshop offers you the opportunity to embark on a long-term strategic partnership with our customer experience consultants. Using lifecycle mapping and resource prioritization, we partner with you to develop and execute a roadmap to achieve your desired future state. Strategic Marketing Platform Audit Determine if your marketing automation platform is working hard enough for your CRM strategy by measuring data utilization, performance against industry-specific benchmarks, and opportunity analysis. Our customer experience specialists identify the next best steps for your marketing strategy and provide you guided recommendations on how to streamline key conversion and retention opportunities at scale. Adopt and Learn Adopt and Learn sessions are designed to provide the knowledge, expertise, and confidence to successfully execute automated marketing tactics. Work with dedicated customer experience specialists to identify key opportunities in your lifecycle marketing strategy, then learn how to apply this knowledge to drive results aligned with KPIs and objectives. On-Demand Marketing Insights Take the headache out of measuring email campaign or automation program performance by handing off the data and letting our experts analyze it against industry benchmarks. We provide you with an overlay of actionable marketing insights, making it easy for you to focus your attention on improving performance. Deliverability Optimization Hidden factors that influence engagement rates such as data quality, or expectation and communication misalignment, are hard to identify and address. SAP Emarsys technical experts provide short-term or long-term solutions that use deep analytics to measure... --- ### Technical Support & Training > Support in 10 different languages across 14 locations with a proven 98% satisfaction rate. Complemented by training experts to build marketing platform skills. - Published: 2020-06-23 - Modified: 2020-07-05 - URL: https://emarsystest.com/why-emarsys/services/technical-support-training/ - Translation Priorities: Opcional Soporte de Primera Clase En SAP Emarsys ofrecemos soporte técnico en 10 idiomas diferentes en 14 localizaciones con una tasa de satisfacción demostrada del 98%, lo que da como resultado una prestación de servicios verdaderamente de primera clase. Nuestros paquetes flexibles están diseñados para ajustarse a cualquier modelo empresarial. Pueden escalarse en cualquier momento para ajustarse a las necesidades en evolución, con independencia del tamaño o la complejidad y sin afectar a los tiempos de respuesta. Sesiones de Formación Experta Tanto si hace un buceo técnico profundo o un deseo para mejorar la eficiencia general de trabajo, nuestros especialistas expertos en formación aceleran sus habilidades y comprensión de los productos y funciones de la SAP Emarsys Marketing Platform. Con sesiones flexibles, somos capaces de definir de manera sencilla el alcance de sus requisitos de formación y el resultado deseado. --- ### Technical Support & Training > Kunden Support in 10 verschiedenen Sprachen und an 14 verschiedenen Standorten, mit einer Zufriedenheitsgarantie von 98%. Unterstützt durch unsere Trainingsexperten, die Ihre Marketing Plattform-Fähigkeiten aktiv verbessern. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/technical-support-training/ - Translation Priorities: Optional Erstklassiger Support Wir sind stolz darauf, Ihnen unseren technischen Support in 10 Sprachen und an 14 Standorten weltweit anbieten zu können. Eine Kundenzufriedenheit von 98% spricht für sich und bestärkt uns in unserem Vorhaben, Ihnen Supportleistungen auf Weltklasse-Niveau bieten zu können. Unsere flexiblen Pakete sind so gestaltet, dass sie jedem Business-Modell entsprechen. Bei wachsenden Ansprüchen können sie jederzeit skaliert werden – unabhängig von Größe und Komplexität, ohne Auswirkung auf die Reaktionszeiten. Trainingssessions mit unseren Experten Ganz gleich, ob Sie Ihre technischen Grundkenntnisse auffrischen oder Ihre Fähigkeiten im Tagesgeschäft verbessern möchten – unsere Trainings-Experten unterstützen Sie auf Wunsch mit individuellen Trainingseinheiten und helfen Ihnen dabei, Ihre Arbeit mit der SAP Emarsys Marketing Plattform langfristig zu verbessern. Dabei können gezielt einzelne Produkte oder Bereiche behandelt und Ihre Ziele & Wünsche im Vorfeld für eine optimale Gestaltung des Trainings individuell definiert werden. --- ### Technical Support & Training > Support en 10 langues différentes à travers 14 pays avec un taux de satisfaction de 98 %. Complété par la formation d’experts pour renforcer les compétences sur la plateforme marketing. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/technical-support-training/ - Translation Priorities: Optional Support de classe mondiale Chez SAP Emarsys, nous offrons un support technique en 10 langues différentes sur 14 sites, avec un taux de satisfaction certifié à 98%, pour un service de classe mondiale. Nos forfaits flexibles sont conçus pour s’adapter à n’importe quel business model. Ils peuvent être redimensionnés à tout moment pour suivre l’évolution des besoins, quelles que soient la taille ou la complexité de votre organisation, et sans affecter les temps de réaction. Sessions de formation expert Qu’il s’agisse de réaliser un saut technique important ou d’un désir d’amélioration de l’efficacité générale, nos spécialistes de la formation expert accélèrent le développement de vos compétences et votre compréhension des produits et fonctionnalités de la Plateforme Marketing SAP Emarsys. Des sessions flexibles facilitent la définition de l’étendue de vos besoins de formation et du résultat désiré. --- ### Technical Support & Training > Support in 10 different languages across 14 locations with a proven 98% satisfaction rate. Complemented by training experts to build marketing platform skills. - Published: 2020-06-23 - Modified: 2020-07-15 - URL: https://emarsystest.com/why-emarsys/services/technical-support-training/ - Translation Priorities: Optional World-Class Support At SAP Emarsys we offer technical support in 10 different languages across 14 locations with a proven 98% satisfaction rate, resulting in truly world-class service delivery. Our flexible packages are designed to accommodate any business model. They can be scaled at any time to meet evolving needs, regardless of size or complexity, without affecting response times. Expert Training Sessions Whether it’s doing a technical deep dive or a desire to improve general working efficiency, our expert training specialists accelerate your skills and understanding of SAP Emarsys Marketing Platform products and features. With flexible sessions, we’re able to easily define the scope of your training requirements and the desired outcome based on your requirements. --- ### Por que a SAP Emarsys > A SAP Emarsys é a principal plataforma de engajamento de clientes omnichannel, criada para fornecer os melhores resultados comerciais imediatos. Por que você deve escolher a SAP Emarsys? Nós estamos mudando o mundo do marketing. - Published: 2020-06-23 - Modified: 2025-01-22 - URL: https://emarsystest.com/why-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Bringing Power to the Marketer Marketers are under increasing pressure to do more with less time, budget, and resources. Emarsys empowers the world’s most innovative brands by unifying their data, allowing them to personalize customer engagement at scale, and guiding them with AI-powered insights. Accelerate time to value Quickly onboard data and channels to deploy cross-channel campaigns Deliver real time, 1:1 personalization Personalize every interaction to build trusted, loyal, and lasting customer relationships Succeed with proven guidance Make smart, quick decisions with data-driven insights and analytics Produce measurable results Drive predictable and profitable growth throughout the customer lifecycle Emarsys security Emarsys has undergone a comprehensive third-party assessment of its data security risks, including all the processes for managing information security. We are fully GDPR and CCPA compliant and have been awarded the following accreditations: ISO 27001:2013 ISO 27018:2014 SOC 2 ISO 27001:2013 ISO 27018:2014 SOC 2 . custom-bg:after { display: block; content: ""; background-color: #f4f5f8; height: 115%; width: calc(100% -15px); position: absolute; z-index: -1; top: -15%; } . custom-bg { position: relative; } @media (min-width: 782px) { . custom-bg { margin-top: 15%; } } See our platform in action Watch our 3-minute demo or explore our platform capabilities to see how Emarsys accelerates business outcomes. Explore platform Watch Demo . industry-item__image {min-width: 200px} --- ### Pourquoi SAP Emarsys  > SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - Published: 2020-06-23 - Modified: 2025-01-22 - URL: https://emarsystest.com/why-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Donner du pouvoir aux marketeurs Les marketeurs sont de plus en plus sous pression : on leur demande d’en faire plus en moins de temps, avec moins de ressources et un budget réduit. Emarsys responsabilise les marques les plus innovantes au monde en unifiant leurs données, en leur permettant de personnaliser l’engagement client à l’échelle et en les guidant à l’aide de renseignements alimentés par IA. Accélérer le time-to-value Données onboarding rapides et canaux pour déployer des campagnes multicanales Offrir une personnalisation one-to-one en temps réel Personnalisez chaque interaction pour créer des relations de confiance, loyales et durables avec les clients Prospérer grâce à des conseils éprouvés Prenez des décisions rapides et judicieuses grâce à des analyses et renseignements basés sur les données Produire des résultats mesurables Générez une croissance prévisible et rentable tout au long du cycle de vie client Sécurité Emarsys Emarsys s’est soumis à un examen détaillé sur les risques en matière de sécurité des données, réalisé par un tiers et reprenant tous les processus de gestion de la sécurité de l’information. Nous nous conformons entièrement au RGPD et au CCPA, et avons reçu les certificats suivants : ISO 27001:2013 ISO 27018:2014 SOC 2 ISO 27001:2013 ISO 27018:2014 SOC 2 . custom-bg:after { display: block; content: ""; background-color: #f4f5f8; height: 130%; width: 1000%; position: absolute; z-index: -1; top: -15%; } . custom-bg { position: relative; } Voir la plateforme en action Regardez notre démo de 3 minutes ou découvrez les capacités de notre plateforme pour voir comment... --- ### Warum SAP Emarsys? > SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - Published: 2020-06-23 - Modified: 2025-01-22 - URL: https://emarsystest.com/why-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Mehr Handlungsfähigkeit für Marketer Der Druck auf Marketer ist in den letzten Jahren stetig gewachsen: Sie müssen mit immer weniger Zeit, Budget und Ressourcen immer mehr erreichen. Emarsys unterstützt die innovativsten Marken der Welt durch das Zusammenführen von Daten, personalisierte, skalierbare Kund*inneninteraktionen und AI-gestützte Insights. Kürzere Time-to-Value Implementieren Sie im Handumdrehen Daten und Kanäle, um kanalübergreifende Kampagnen umzusetzen. 1:1-Personalisierung in Echtzeit Personalisieren Sie jede Interaktion, um vertrauenswürdige und nachhaltige Beziehungen zu loyalen Kund*innen aufzubauen. Erfolg durch intelligente Analysen Treffen Sie mit AI-gestützten Insights und Analysen schnell intelligente Entscheidungen. Messbare Ergebnisse liefern Fördern Sie während des gesamten Customer Lifecycles planbares, profitables Wachstum. Sicherheit bei Emarsys Emarsys hat sich einer umfassenden Bewertung seiner Datensicherheitsrisiken durch Dritte unterzogen, darunter auch aller Risiken in Bezug auf die Informationssicherheit. Wir erfüllen vollständig alle Vorschriften der DSGVO und des CCPA und haben die folgenden Zertifizierungen erhalten: ISO 27001:2013 ISO 27018:2014 SOC 2 ISO 27001:2013 ISO 27018:2014 SOC 2 . custom-bg:after { display: block; content: ""; background-color: #f4f5f8; height: 130%; width: 1000%; position: absolute; z-index: -1; top: -15%; } . custom-bg { position: relative; } Erleben Sie unsere Plattform in Aktion! Sehen Sie sich unsere 3-minütige Demo an oder informieren Sie sich über die Fähigkeiten unserer Plattform, um zu verstehen, wie Emarsys die Geschäftsergebnisse verbessert. Plattform entdecken Demo ansehen --- ### Por qué SAP Emarsys > SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - Published: 2020-06-23 - Modified: 2025-01-22 - URL: https://emarsystest.com/why-emarsys/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 Poder al especialista en marketing Los expertos en marketing están sujetos a una presión cada vez mayor para hacer más con menos tiempo, presupuesto y recursos. Emarsys refuerza a las marcas más innovadoras del mundo unificando sus datos, permitiéndoles personalizar la interacción con el cliente a gran escala y guiarlos con información activada por IA. Acelere la conversión de tiempo en valor Incorpore datos y canales rápidamente para desplegar campañas en todos los canales Ofrezca personalización 1:1 en tiempo real Personalice cada interacción para construir relaciones de confianza, leales y duraderas con sus clientes Tenga éxito con orientaciones comprobadas Tome decisiones rápidas e inteligentes con información activada por datos y análisis Produzca resultados mensurables Promueva el crecimiento previsible y rentable a través del ciclo de vida del cliente Seguridad de Emarsys Emarsys se ha sometido a una evaluación de riesgos y seguridad de datos completa de terceros en la que se han incluido todos los procesos para la gestión de la seguridad de la información. Cumplimos plenamente con el GDPR y CCPA y hemos obtenido las siguientes acreditaciones: ISO 27001:2013 ISO 27018:2014 SOC 2 ISO 27001:2013 ISO 27018:2014 SOC 2 . custom-bg:after { display: block; content: ""; background-color: #f4f5f8; height: 130%; width: 1000%; position: absolute; z-index: -1; top: -15%; } . custom-bg { position: relative; } Vea nuestra plataforma en acción Vea nuestra demostración de 3 minutos o explore los recursos de nuestra plataforma para ver cómo Emarsys acelera los resultados comerciales. Explorar la plataforma Ver una demostración --- ### Why SAP Emarsys > SAP Emarsys is the the leading omnichannel customer engagement platform Built to deliver better business outcomes out-of-the-box. Why should you choose SAP Emarsys? We’re revolutionizing the marketing world. - Published: 2020-06-23 - Modified: 2025-04-17 - URL: https://emarsystest.com/why-emarsys/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Ejecución a través de todos los canales > Descubra cómo los recursos de marketing de SAP Emarsys en todos los canales promueve la interacción de los clientes en los canales en los que se encuentren y con la tecnología que están usando. - Published: 2020-06-19 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 Dar más poder a los profesionales de marketing multicanal Desde la unificación de datos de ventas, de productos y transaccionales hasta la habilitación de la personalización 1:1 y la orquestación de sofisticadas campañas en todos los canales, descubra el motivo por el que miles de profesionales de marketing de las empresas más innovadoras de todo el mundo han elegido Emarsys para gestionar la interacción con los clientes. --- ### Exécution multicanale > Découvrez comment les capacités marketing multicanales de SAP Emarsys déploient l’engagement client sur tous les canaux, peu importe où se trouvent les clients et la technologie qu’ils utilisent. - Published: 2020-06-19 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 Donner plus de pouvoir aux marketeurs multicanaux De l'unification des données de ventes, produits et transactionnelles à la personnalisation one-to-one en passant par l'orchestration de campagnes multicanales sophistiquées ; découvrez pourquoi des milliers de marketeurs travaillant pour les marques les plus innovantes du monde ont choisi Emarsys pour gérer leur engagement client. --- ### Kanalübergreifende Marketing-Ausführung > Erfahren Sie, wie Sie mit der Omnichannel-Marketinglösung von SAP Emarsys Kund*innen unabhängig von ihrem Standort kanalübergreifend mit der von ihnen bevorzugten Technologie ansprechen können. - Published: 2020-06-19 - Modified: 2024-06-07 - URL: https://emarsystest.com/cross-channel-marketing-automation/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 Mehr Handlungsfähigkeit für Omnichannel-Marketingexpert*innen Ob es darum geht, Vertriebs-, Produkt- und Transaktionsdaten zu vereinheitlichen, eine 1:1-Personalisierung zu ermöglichen oder komplexe Omnichannel-Marketingkampagnen zu koordinieren - Tausende von Marketern der innovativsten Marken der Welt haben sich für Emarsys entschieden, um ihr Kund*innenengagement zu optimieren. a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer Omnichannel-Marketinglösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Cross-Channel Marketing Automation > Learn how SAP Emarsys cross-channel marketing capabilities execute customer engagement across channels wherever customers are and with the technology they use. - Published: 2020-06-19 - Modified: 2024-07-24 - URL: https://emarsystest.com/cross-channel-marketing-automation/ - Translation Priorities: Facultatif - Page Tags: Redesign 2024 --- ### Marketing Automation > 了解我们的实时全渠道营销自动化功能如何帮助营销人员轻松管理和执行全渠道营销策略。 - Published: 2020-06-19 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-marketing-automation-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 From personalized campaigns to triggering events in real time, easily deploy automations across every channel with our omnichannel marketing automation platform Executing omnichannel marketing easily, from within a single omnichannel marketing platform, without extensive services engagement and IT resources, is rare. The Emarsys platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale. --- ### Automação de Marketing > Descubra como os nossos recursos de automação de marketing omnicanal em tempo real permitem que os profissionais de marketing executem com facilidade todos os aspectos de uma estratégia de marketing. Veja como. - Published: 2020-06-19 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-marketing-automation-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 From personalized campaigns to triggering events in real time, easily deploy automations across every channel with our omnichannel marketing automation platform Executing omnichannel marketing easily, from within a single omnichannel marketing platform, without extensive services engagement and IT resources, is rare. The Emarsys platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale. --- ### Automatización del marketing > La plataforma de marketing omnicanal en tiempo real de SAP Emarsys permite a los profesionales de marketing gestionar con facilidad todos los aspectos de una estrategia de marketing omnicanal. Vea cómo. - Published: 2020-06-19 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-marketing-automation-platform/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 De campañas personalizadas a activación de eventos en tiempo real: despliegue automatizaciones de marketing en todos los canales Ejecutar el marketing multicanal fácilmente desde una única plataforma, sin expandir la fidelización de servicios y los recursos informáticos es poco habitual. La plataforma de Emarsys facilita la integración de datos, la configuración de mensajería multicanal y el despliegue de campañas personalizadas a escala. --- ### Plateforme dédiée à l'automatisation marketing en temps réel > Découvrez comment nos capacités d'automatisation du marketing omnicanal en temps réel permettent aux spécialistes du marketing de gérer facilement tous les aspects d'une stratégie de marketing omnicanal. Découvrez comment !  - Published: 2020-06-19 - Modified: 2024-06-04 - URL: https://emarsystest.com/omnichannel-marketing-automation-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 De l’hyper-personnalisation au déclenchement d’événements en temps réel, déployez facilement vos campagnes automatisées sur tous les canaux Il est rare de pouvoir faire du marketing cross-canal facilement, à partir d'une plateforme unique, sans avoir recours à de nombreux services et ressources informatiques. La plateforme Emarsys facilite l'intégration des données, la configuration de messages sur tous les canaux et le déploiement de campagnes personnalisées à grande échelle. --- ### Marketing Automation  > Entdecken Sie, wie unsere Möglichkeiten für Omnichannel Marketing Automation in Echtzeit Marketingverantwortliche dazu befähigt, alle Aspekte einer Omnichannel-Marketingstrategie mühelos umzusetzen. So funktioniert’s.  - Published: 2020-06-19 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-marketing-automation-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024   Ob personalisierte Kampagnen oder das Auslösen von Events in Echtzeit - implementieren Sie Marketing-Automation ganz einfach auf allen Kanälen Kanalübergreifende Marketing-Automation von einer einzigen Plattform aus und ohne Unterstützung der IT-Abteilung oder externer Dienstleister umzusetzen, ist eine Herausforderung. Mit der Emarsys Platform können Sie im Handumdrehen Ihre Daten integrieren, den Nachrichtenversand kanalübergreifend einrichten und personalisierte Kampagnen in großem Umfang umsetzen. Erfahren Sie mehr darüber, wie unsere Lösung für Marketing-Automation die anderen Funktionen unserer Customer Engagement-Plattform unterstützt.   Liefern Sie mit der Lösung für Marketing-Automation von Emarsys die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Marketing Automation > Find out how our real-time, omnichannel marketing automation capabilities let marketers run all aspects of an omnichannel marketing strategy with ease. - Published: 2020-06-19 - Modified: 2025-01-12 - URL: https://emarsystest.com/omnichannel-marketing-automation-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Our Customer Engagement Platform > 我们的全渠道客户互动平台，赋能中国出海企业以更低的成本，更高效地转化客户，同时改善客户体验。 - Published: 2020-06-19 - Modified: 2025-01-13 - URL: https://emarsystest.com/customer-engagement-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 . block-hero-v2 {min-height: 580px} window. _wq = window. _wq || ; window. addEventListener('DOMContentLoaded', function { (function (window, document, $) { $(". cnCustomVideoTrigger"). click(function (e) { e. preventDefault; _wq. push({ id: "4vgvbt42v0", onReady: function (video) { video. popover. show; video. play; } }); }); })(window, document, jQuery); }); 赋予领先品牌和营销人员更多力量的客户互动平台 从统一销售数据、产品数据和交易数据到支持一对一个性化设置和编排复杂的跨渠道营销活动，了解来自全球最具创新性的品牌的成千上万营销人员为什么选择使用 Emarsys 客户互动平台来提高收入，加速实现业务结果。 只需 3 分钟即可亲自了解 Emarsys 全渠道营销平台 了解为何数千名营销人员如此信任 Emarsys 的跨渠道执行，并使用它来提高客户互动度并加速实现业务成果 观看实际应用 a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} 只需 3 分钟即可亲自了解 Emarsys 全渠道营销平台 了解为何数千名营销人员如此信任 Emarsys 的跨渠道执行，并使用它来提高客户互动度并加速实现业务成果 观看实际应用 --- ### Nuestra Plataforma de Interacción con los Clientes > Convierta a más compradores, con más frecuencia y a un costo menor, mejorando la experiencia del cliente con nuestra plataforma omnicanal de integración de clientes para profesionales de marketing de minoristas y comercio electrónico. - Published: 2020-06-19 - Modified: 2024-06-12 - URL: https://emarsystest.com/customer-engagement-platform/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Dar más poder a las marcas líderes y los profesionales de marketing Desde la unificación de datos de ventas, productos y transaccionales hasta la habilitación de personalización 1:1 y orquestación de sofisticadas campañas en todos los canales, descubra el motivo por el que decenas de miles de profesionales de marketing de las empresas más innovadoras de todo el mundo han elegido Emarsys para impulsar los ingresos y acelerar los resultados empresariales. --- ### Unsere Customer Engagement-Plattform > Sorgen Sie für mehr Konversionen und gewinnen Sie mit unserer Omnichannel Customer Engagement-Plattform für Retail- und E-Commerce-Marketer mehr loyale Kund*innen - und das zu geringeren Kosten und mit einem verbesserten Kund*innenerlebnis. - Published: 2020-06-19 - Modified: 2024-06-12 - URL: https://emarsystest.com/customer-engagement-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 The customer engagement platform that gives more power to leading brands and marketers From unifying sales, product, and transactional data to enabling 1:1 personalization and orchestrating sophisticated cross-channel campaigns — find out why tens of thousands of marketers from the world’s most innovative brands have chosen the Emarsys customer engagement platform to drive revenue and accelerate business outcomes. --- ### Notre plateforme d'engagement client > Convertissez plus d'acheteurs, plus souvent, à moindre coût, tout en améliorant l'expérience client grâce à notre plateforme d'engagement client omnicanal pour les spécialistes du retail et de l'e-commerce. - Published: 2020-06-19 - Modified: 2024-06-12 - URL: https://emarsystest.com/customer-engagement-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 The customer engagement platform that gives more power to leading brands and marketers From unifying sales, product, and transactional data to enabling 1:1 personalization and orchestrating sophisticated cross-channel campaigns — find out why tens of thousands of marketers from the world’s most innovative brands have chosen the Emarsys customer engagement platform to drive revenue and accelerate business outcomes. --- ### Our Customer Engagement Platform > Convert more shoppers more often, at a lower cost, while improving customer experience with our omnichannel customer engagement platform for retail and e-commerce marketers. - Published: 2020-06-19 - Modified: 2024-07-24 - URL: https://emarsystest.com/customer-engagement-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Blog - Published: 2020-06-11 - Modified: 2023-02-20 - URL: https://emarsystest.com/learn/blog/ - Translation Priorities: Opcional --- ### Blog - Published: 2020-06-11 - Modified: 2023-02-20 - URL: https://emarsystest.com/learn/blog/ - Translation Priorities: Optional --- ### Blog - Published: 2020-06-11 - Modified: 2023-02-20 - URL: https://emarsystest.com/learn/blog/ - Translation Priorities: Optional --- ### Blog - Published: 2020-06-11 - Modified: 2020-06-11 - URL: https://emarsystest.com/learn/blog/ - Translation Priorities: Optional --- ### Learn - Published: 2020-06-11 - Modified: 2024-06-18 - URL: https://emarsystest.com/learn/ - Translation Priorities: Opcional --- ### S'informer - Published: 2020-06-11 - Modified: 2024-01-31 - URL: https://emarsystest.com/learn/ - Translation Priorities: Optional --- ### Überblick - Published: 2020-06-11 - Modified: 2024-01-31 - URL: https://emarsystest.com/learn/ - Translation Priorities: Optional --- ### Learn - Published: 2020-06-11 - Modified: 2024-01-31 - URL: https://emarsystest.com/learn/ - Translation Priorities: Optional --- ### Plataforma de engajamento de clientes omnichannel > A plataforma de engajamento de clientes da SAP Emarsys permite aos profissionais de marketing criar, lançar e escalar campanhas personalizadas com IA que geram resultados comerciais. - Published: 2020-02-21 - Modified: 2024-06-07 - URL: https://emarsystest.com/ - Translation Priorities: Optional - Page Tags: Redesign 2024 The customer engagement platform trusted by leading brandsand innovative marketers across the globe a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} --- ### Omnichannel Customer Engagement Platform > SAP Emarsys 是领先的营销软件提供商，帮助营销人员和消费者之间实现真正的一对一互动。 - Published: 2020-02-21 - Modified: 2024-12-06 - URL: https://emarsystest.com/ - Translation Priorities: Optional - Page Tags: Redesign 2024 . block-hero-v2 {min-height: 580px} . hidden {visibility:hidden;height:0px! important;min-height:0px! important;padding:0! important;margin:0! important} window. _wq = window. _wq || ; window. addEventListener('DOMContentLoaded', function { (function (window, document, $) { $(". cnCustomVideoTrigger"). click(function (e) { e. preventDefault; _wq. push({ id: "4vgvbt42v0", onReady: function (video) { video. popover. show; video. play; } }); }); })(window, document, jQuery); }); 全球 领先品牌和创新营销人员 信赖的客户互动平台  a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} . play-banner-content . flex-column { flex: 0 0 100%! important; max-width: 100%! important; } a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} --- ### Omnichannel Customer Engagement Platform > Découvrez comment la plateforme d'engagement client SAP Emarsys permet aux marketeurs de créer, de lancer et de diffuser des campagnes multicanales personnalisées à grande échelle qui génèrent des résultats business - Published: 2020-02-21 - Modified: 2025-04-17 - URL: https://emarsystest.com/ - Translation Priorities: Optional - Page Tags: Redesign 2024 La plateforme d'engagement client à laquelle les plus grandesmarques et les marketeurs avant-gardistes du monde entier font confiance --- ### Plataforma omnicanal de captación de clientes > La plataforma de integración de clientes de SAP Emarsys permite a los profesionales de marketing crear, lanzar y escalar campañas personalizadas con IA que producen resultados para sus negocios. - Published: 2020-02-21 - Modified: 2024-06-25 - URL: https://emarsystest.com/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 La plataforma de integración de clientes en la que confían marcas líderes y profesionales de marketing innovadores de todo el mundo --- ### Omnichannel Customer Engagement Platform > SAP Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers. - Published: 2020-02-21 - Modified: 2025-04-03 - URL: https://emarsystest.com/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Marketing com IA > Saiba como os recursos de marketing com IA da SAP Emarsys permitem que você entregue automação de marketing com IA inovadora entre todos os canais em tempo real. - Published: 2016-12-14 - Modified: 2024-06-17 - URL: https://emarsystest.com/ai-marketing/ - Translation Priorities: Optional - Page Tags: Redesign 2024, SEO - Orphan Build, launch and scale omnichannel engagements with predictive intelligence Enhance customer experience by building personalized customer journeys that use a combination of automation and AI to drive conversion and lifetime value. --- ### Marketing con IA > Descubra cómo los recursos de marketing con IA de SAP Emarsys ofrecen una innovadora automatización del marketing en todos los canales en tiempo real. - Published: 2016-12-14 - Modified: 2024-07-15 - URL: https://emarsystest.com/ai-marketing/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Destacados de IA Haga realidad los ingresos sin destapar con Predictive Marketing Los análisis predictivos aprenden el comportamiento del cliente en cada acción o inacción para determinar cuándo y cómo se producirá su siguiente movimiento. Prediga con precisión cuándo los clientes están a punto de marcharse, pasar a inactivos o tengan intención de realizar una compra y fidelícelos para maximizar su valor para su marca. Tácticas de marketing desplegables al instante Haga uso de las tácticas integradas llave en mano y casos de uso desarrollados a partir de conocimientos específicos del sector. Junto con la optimización por IA, Tactics ayuda a crear campañas sofisticadas que están listas para activarse en unos pocos clics. La segmentación, la selección de contenidos, la ejecución de canales y la temporización activadas por IA están en el corazón de la prestación de una verdadera personalización 1-a-1, lo que resulta en un crecimiento de los ingresos incrementales en días. Targetización IA: Quién Prediga la probabilidad de cada cliente para realizar una acción y combínela con predicciones de ingresos para crear una targetización relevante. Escale la personalización a través de casos de uso y proporcione precisión exacta, diferenciando el tratamiento basándose en segmentos específicos (p. ej. , contactos que se van después de 30 o 90 días). Contenidos IA: Qué Combine los mejores contenidos para cada cliente con recomendaciones de productos o de incentivos y maximice los resultados al tiempo que mejora la eficiencia de costes, todo ello con un esfuerzo manual mínimo. Temporización de IA: Cuando Send Time... --- ### AI-Marketing > Erfahren Sie, wie Sie mit den Möglichkeiten für AI-Marketing von SAP Emarsys innovative AI-Marketing-Automatisierung über alle Kanäle in Echtzeit realisieren können. - Published: 2016-12-14 - Modified: 2024-06-17 - URL: https://emarsystest.com/ai-marketing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 AI-Highlights Neue Umsätze mit prädiktivem Marketing erschließen Prädiktive Analysen ermitteln das Kund*innenverhalten anhand von Aktionen oder dem Ausbleiben von Aktionen. So lässt sich feststellen, wann welcher Schritt zu erwarten ist. Sie können genau vorhersagen, wann Kund*innen abwandern, inaktiv werden oder beabsichtigen, einen Kauf zu tätigen. Dann können Sie sie gezielt ansprechen und so die Wertschöpfung für Ihre Marke maximieren. Sofort einsatzbereite Marketingstrategien Nutzen Sie integrierte, sofort einsatzbereite Taktiken – Anwendungsfälle, die aus branchenspezifischen Erkenntnissen entwickelt wurden. Gepaart mit AI-Optimierung helfen die Taktiken bei der Erstellung anspruchsvoller Kampagnen. Diese können mit wenigen Klicks aktiviert werden. AI-gesteuerte Segmentierung, Inhaltsauswahl, Umsetzung in den Kanälen und Timing sind die Grundlage für eine zuverlässige Personalisierung, die innerhalb weniger Tage zu einem Umsatzwachstum führt. AI-Targeting: Wen? Prognostizieren Sie die Wahrscheinlichkeit bestimmter Aktionen für alle Kund*innen und verbinden Sie diese mit Umsatzprognosen. So erhalten Sie ein relevantes Targeting. Skalieren Sie die Personalisierung über verschiedene Anwendungsfälle hinweg und erzielen Sie präzise Ergebnisse, indem Sie die Maßnahmen nach bestimmten Segmenten differenzieren (z. B. Kontakte, die nach 30 oder 90 Tagen abwandern). AI-Inhalte: Was? Finden Sie die besten Inhalte für Ihre Kund*innen mit Produktempfehlungen oder Kaufanreizen und maximieren Sie die Ergebnisse bei gleichzeitiger Verbesserung der Kosteneffizienz – und das alles mit minimalem manuellen Aufwand. AI-Timing: Wann? Die Optimierung der Versandzeit berücksichtigt die Gewohnheiten der Verbraucher*innen und analysiert das Verhalten jedes einzelnen Kontakts. Auf diese Weise kann der Versand von Inhalten optimiert werden. Durch integrierte Messungen des Wertzuwachses auf der Grundlage von Kontrollgruppen zeigt die AI-Plattform nicht nur den Mehrwert für... --- ### Marketing IA > Découvrez comment les capacités de marketing IA d'SAP Emarsys vous permettent d'offrir une automatisation du marketing IA innovante sur tous les canaux en temps réel. - Published: 2016-12-14 - Modified: 2024-06-17 - URL: https://emarsystest.com/ai-marketing/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Points forts de l'IA Réaliser le revenu inexploré avec le Marketing Prédictif Les analyses prédictives apprennent le comportement client en prenant en compte chaque action — ou absence d'action — pour déterminer quand et comment préempter leur prochaine décision. Prédisez précisément quand les clients sont sur le point d'être en phase de churn, de devenir inactifs, ou bien ont l'intention de faire un achat, et engagez-les pour maximiser leur valeur pour votre marque. Tactiques marketing déployées instantanément Exploitez des tactiques intégrées clés en mains — cas d'usages développés à partir d'une connaissance sectorielle spécifique. Associées à l'optimisation par l'IA, les tactiques aident à créer des campagnes sophistiquées et prêtes à l'activation en quelques clics. La segmentation basée sur l'IA, la sélection du contenu, l'exécution du canal et le timing sont cruciales pour produire une véritable personnalisation en 1-to-1, entraînant la croissance progressive du revenu en quelques jours. Ciblage par l'IA : Qui Prédisez la probabilité de chaque client de faire une action et associez la aux prédictions de revenu pour créer un ciblage pertinent. Adaptez la personnalisation aux cas d'usage et produisez une précision millimétrée, en différenciant le traitement sur la base par segments spécifiques (par ex. les contacts ayant été inactifs après 30 jours ou 90 jours). Contenu IA : Quoi Associez le meilleur contenu pour chaque client aux recommandations de produit ou aux recommandations d'incentives et maximisez les résultats tout en améliorant l'efficacité en termes de coûts — tout cela avec un minimum d'effort manuel. Timing IA: Quand Send... --- ### Artificial Intelligence (AI) Marketing Platform > Find out how SAP Emarsys’ AI Marketing capabilities allow you to deliver innovative AI marketing automation across every channel in real-time. - Published: 2016-12-14 - Modified: 2025-01-21 - URL: https://emarsystest.com/ai-marketing/ - Translation Priorities: Optional - Page Tags: PPC, Redesign 2024 --- --- ## Blog posts ### Comment Adidas Running App a développé une stratégie marketing d’application pour renforcer la rétention des clients - Published: 2025-04-30 - Modified: 2025-04-22 - URL: https://emarsystest.com/learn/blog/adidas-running-app-marketing-strategy-customer-retention/ - Categories: General - Translation Priorities: Optional --- ### 8 E-Mail-Best-Practices für Warenkorbabbrüche > Von der Nutzung von Daten und Personalisierung bis zur Versandzeitoptimierung – entdecken Sie 8 bewährte E-Mail-Best-Practices für Ihre Marketingstrategie. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/ - Categories: Wichtige Erkenntnisse - Tags: E-Mail, E-Mail Marketing, Warenkorbabbruch - Translation Priorities: Optional --- ### Streamline Your Success: The Ultimate Email Campaign Management Toolkit > Optimize your email campaign management with actionable strategies, automation, and personalization to drive tangible business outcomes. - Published: 2025-04-21 - Modified: 2025-04-22 - URL: https://emarsystest.com/learn/blog/ultimate-email-campaign-management-toolkit/ - Categories: General - Translation Priorities: Optional --- ### How to Effectively Connect the Online and Offline Customer Experience > Learn how to connect online and offline experiences using data, AI, loyalty, inventory, and mobile to boost engagement and sales. - Published: 2025-04-18 - Modified: 2025-04-22 - URL: https://emarsystest.com/learn/blog/how-to-connect-online-offline-customer-experience/ - Categories: General - Translation Priorities: Optional --- ### The Retention Rate Playbook: 8 Proven Strategies for 2025 and Beyond > Discover 8 proven strategies to drive customer retention in 2025—from AI and personalization to loyalty and lifecycle marketing. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/learn/blog/retention-rate-marketing-strategies/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### 8 Strategien, um den durchschnittlichen Bestellwert mit personalisierten Produktempfehlungen zu steigern > Entdecken Sie acht bewährte Taktiken, mit denen Sie bei allen Besucher*innen optimale Ergebnisse erzielen können. - Published: 2025-04-15 - Modified: 2025-04-17 - URL: https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/ - Categories: Wichtige Erkenntnisse - Tags: Personalisierung - Translation Priorities: Optional --- ### SAP Emarsys Achieves New Heights in G2’s Q1 2025 Report > Discover how SAP Emarsys secured top rankings in G2’s Q1 2025 report, earning 34 badges across key marketing categories. - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-in-g2s-q1-2025-report/ - Categories: General - Translation Priorities: Optional --- ### 5 Reasons Customer Advocacy Should Be Your Next Growth Strategy > Looking to drive sustainable business growth? Customer advocacy could well be the answer. Here are 5 reasons why it deserves your attention. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://emarsystest.com/learn/blog/5-reasons-customer-advocacy-should-be-your-next-growth-strategy/ - Categories: General - Translation Priorities: Optional --- ### 7 Core Customer Engagement Metrics to Monitor in 2025 > Discover the top customer engagement metrics to track in 2025—from Customer Lifetime Value and Net Promoter Score to churn and retention. - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://emarsystest.com/learn/blog/customer-engagement-metrics/ - Categories: General - Translation Priorities: Optional --- ### Wie generative AI schon jetzt das Marketing neu definiert > Informieren Sie sich über den aktuellen Stand von AI im Marketing und entdecken Sie sieben praktische Use Cases, mit denen Sie Ihr Marketing und Ihre Content-Erstellung erfolgreicher machen können - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://emarsystest.com/learn/blog/how-generative-ai-is-already-redefining-marketing/ - Categories: Innovative Perspectives - Tags: AI - Translation Priorities: Optional --- ### How Total Tools and Happy Socks Developed a Unified Customer View > Discover how Total Tools and Happy Socks unlocked real-time personalization, boosted loyalty, and drove global engagement at scale. - Published: 2025-04-09 - Modified: 2025-04-04 - URL: https://emarsystest.com/learn/blog/how-total-tools-and-happy-socks-developed-a-unified-customer-view/ - Categories: General - Translation Priorities: Optional --- ### How Ryderwear Uses Predictive Analytics Marketing to Unlock Success > Discover the steps Ryderwear took to unlock sustainable growth using predictive marketing—and what you can learn from their journey. - Published: 2025-04-07 - Modified: 2025-04-02 - URL: https://emarsystest.com/learn/blog/how-ryderwear-uses-predictive-analytics-marketing-to-unlock-success/ - Categories: General - Translation Priorities: Optional --- ### How to Improve Engagement and Revenue with a Mobile Marketing Strategy > See how to build an effective mobile marketing strategy that drives engagement, conversions, and customer loyalty across channels and devices. - Published: 2025-04-04 - Modified: 2025-04-02 - URL: https://emarsystest.com/learn/blog/improve-engagement-revenue-mobile-marketing-strategy/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### 8 stratégies reconnues pour maximiser le panier moyen grâce à des recommandations de produits personnalisées > Découvrez huit tactiques reconnues (étayées par le vécu de BrandAlley) qui vous aideront à tirer le maximum de chaque visite. - Published: 2025-04-02 - Modified: 2025-04-17 - URL: https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/ - Categories: General - Translation Priorities: Optional --- ### 8 Proven Strategies for Driving AOV With Personalized Product Recommendations > Discover eight proven tactics—backed by real-world examples from BrandAlley—to help you get more out of every visitor. - Published: 2025-04-02 - Modified: 2025-04-02 - URL: https://emarsystest.com/learn/blog/proven-strategies-for-driving-aov-with-personalized-product-recommendations/ - Categories: General - Translation Priorities: Optional --- ### How BrandAlley Grew Their Business with a Brand Advocacy Strategy > Discover how BrandAlley leveraged brand advocacy as a powerful driving force for sustainable business growth. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://emarsystest.com/learn/blog/brandalley-brand-advocacy-strategy/ - Categories: General - Translation Priorities: Optional --- ### 8 bonnes pratiques à intégrer à votre stratégie d’emails de panier abandonné > Exploitation des données, personnalisation, optimisation des timings d’envoi... Découvrez 8 bonnes pratiques à intégrer à votre stratégie d’emails. - Published: 2025-03-28 - Modified: 2025-04-24 - URL: https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/ - Categories: General - Translation Priorities: Optional --- ### 9 Abandoned Cart Email Best Practices to Build into Your Email Strategy > From leveraging data and personalization to nailing send times, discover 9 email best practices to build into your strategy. - Published: 2025-03-28 - Modified: 2025-03-26 - URL: https://emarsystest.com/learn/blog/abandoned-cart-email-best-practices/ - Categories: General - Translation Priorities: Optional --- ### How to Build a Winning Customer Lifecycle Marketing Strategy (with Real Examples) > Discover seven proven tactics you can apply to drive loyalty, increase revenue, and create meaningful 1:1 customer connections. - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://emarsystest.com/learn/blog/how-to-build-a-winning-customer-lifecycle-marketing-strategy/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### How Adidas Running App Built an App Marketing Strategy to Strengthen Customer Retention - Published: 2025-03-24 - Modified: 2025-03-25 - URL: https://emarsystest.com/learn/blog/adidas-running-app-marketing-strategy-customer-retention/ - Categories: General - Translation Priorities: Optional --- ### 8 E-Commerce Personalization Examples for Marketers > Discover 8 examples of how e-commerce brands stand out by delivering hyper-relevant interactions at each stage of the customer journey. - Published: 2025-03-21 - Modified: 2025-03-20 - URL: https://emarsystest.com/learn/blog/e-commerce-personalization-examples-for-marketers/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### How Generative AI is Already Redefining Marketing > Explore the current state of AI in marketing and delve into seven practical use cases for transforming your marketing and content creation. - Published: 2025-03-19 - Modified: 2025-03-20 - URL: https://emarsystest.com/learn/blog/how-generative-ai-is-already-redefining-marketing/ - Categories: General - Translation Priorities: Optional --- ### How to Implement Personalized Email Marketing at Scale [with SAP Emarsys] > In this snapshot guide, learn how to implement smarter, data-driven email personalization using SAP Emarsys. - Published: 2025-03-17 - Modified: 2025-03-19 - URL: https://emarsystest.com/learn/blog/how-to-implement-personalized-email-marketing-at-scale-with-sap-emarsys/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### AI-Powered Website Personalization: The Expert Guide > Unleash the innovations of AI website personalization and create experiences that adapt in real-time to each visitor's unique journey. - Published: 2025-03-14 - Modified: 2025-03-19 - URL: https://emarsystest.com/learn/blog/ai-powered-website-personalization-the-expert-guide/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### The Engagement Era: Playing for High Stakes at Shoptalk Las Vegas > Las Vegas is the city of high stakes, big risks, and even bigger rewards—something consumer product marketers know all about. - Published: 2025-03-14 - Modified: 2025-03-17 - URL: https://emarsystest.com/learn/blog/the-engagement-era-playing-for-high-stakes-at-shoptalk-las-vegas/ - Categories: General - Translation Priorities: Optional --- ### Wie CHRIST mit SAP Emarsys zu einem Digital-First-Kunden wurde > Erfahren Sie, wie CHRIST mit SAP Emarsys und SAP Commerce Cloud seine Kund*innen angesprochen und eindrucksvolle Ergebnisse erzielt hat. - Published: 2025-03-13 - Modified: 2025-04-17 - URL: https://emarsystest.com/learn/blog/christs-journey-to-digital-first-customer-engagement-with-sap-emarsys/ - Categories: Innovative Perspectives - Tags: Digital-First - Translation Priorities: Optional --- ### 3 Common E-Commerce Challenges: A Roadmap to Success > Discover the top e-commerce challenges and how AI-driven personalization and omnichannel marketing automation help you overcome them. - Published: 2025-03-12 - Modified: 2025-03-17 - URL: https://emarsystest.com/learn/blog/common-ecommerce-challenges/ - Categories: General - Translation Priorities: Optional --- ### CEP vs. CRM: The Key Differences Every Enterprise Marketer Needs to Know - Published: 2025-03-10 - Modified: 2025-03-10 - URL: https://emarsystest.com/learn/blog/cep-vs-crm/ - Categories: General - Translation Priorities: Optional --- ### CHRIST’s Journey to Digital-First Customer Engagement with SAP Emarsys > Discover how CHRIST has leveraged SAP Emarsys & SAP Commerce Clouds to engage their customers and drive impressive results. - Published: 2025-03-07 - Modified: 2025-03-10 - URL: https://emarsystest.com/learn/blog/christs-journey-to-digital-first-customer-engagement-with-sap-emarsys/ - Categories: General - Translation Priorities: Optional --- ### Customer Lifecycle Management: Der Leitfaden zum aktuellen Stand > Erfahren Sie, was Customer Lifecycle Management genau bedeutet, und entdecken Sie 4 Schwerpunktbereiche für Ihre eigene Customer Lifecycle-Strategie. - Published: 2025-03-05 - Modified: 2025-03-18 - URL: https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/ - Categories: Innovative Perspectives - Tags: customer lifecycle - Translation Priorities: Optional --- ### Gestion du cycle de vie client : guide rapide > Découvrez le concept de gestion du cycle de vie client, ainsi que quatre grands axes pour votre propre stratégie de cycle de vie client. - Published: 2025-03-05 - Modified: 2025-03-12 - URL: https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/ - Categories: General - Translation Priorities: Optional --- ### Customer Lifecycle Management: The Snapshot Guide > Learn what customer lifecycle management is, and discover 4 areas of focus for your own customer lifecycle strategy. - Published: 2025-03-05 - Modified: 2025-03-05 - URL: https://emarsystest.com/learn/blog/customer-lifecycle-management-the-snapshot-guide/ - Categories: General - Translation Priorities: Optional --- ### How The Shrewdest Marketers Use Omnichannel Marketing Strategies To Increase Sales > Discover how top brands like Home Depot and Roman Originals use omnichannel marketing to drive sales and customer loyalty. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://emarsystest.com/learn/blog/how-shrewdest-marketers-use-omnichannel-marketing-to-increase-sales/ - Categories: General - Translation Priorities: Optional --- ### 7 Ways Brands Use Omnichannel Customer Data to Power Their Strategies > Explore how unified data can increase personalization, loyalty, and ROI while helping your business overcome key challenges. - Published: 2025-02-28 - Modified: 2025-02-28 - URL: https://emarsystest.com/learn/blog/ways-brands-use-omnichannel-customer-data-to-power-their-strategies/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Why Customer Loyalty and Retention is Your Most Profitable Strategy [+ 3 Real-World Examples] > Want to grow your business? Customer loyalty and retention is key. Find out why in this article, complete with examples from leading brands. - Published: 2025-02-26 - Modified: 2025-02-26 - URL: https://emarsystest.com/learn/blog/why-customer-loyalty-and-retention-is-your-most-profitable-strategy/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Personalized Customer Experience: What It Looks Like in 2025 and Beyond - Published: 2025-02-24 - Modified: 2025-03-03 - URL: https://emarsystest.com/learn/blog/personalized-customer-experience/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### The E-Commerce Personalization Payoff: 3 Proven Strategies to Turn Browsers into Buyers > Looking to convert browsers into paying customers? Personalization can help – learn how in this blog post. - Published: 2025-02-21 - Modified: 2025-02-26 - URL: https://emarsystest.com/learn/blog/proven-strategies-to-turn-browsers-into-buyers/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### SAP Emarsys Q1 2025 Product Release > SAP Emarsys Q1 2025 product release empowers marketers in new ways to build, launch and scale personalized, omnichannel customer experiences. - Published: 2025-02-20 - Modified: 2025-02-20 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/ - Categories: General - Translation Priorities: Optional --- ### Lanzamiento del producto SAP Emarsys del T1 2025 > El lanzamiento del producto SAP Emarsys del T1 2025 brinda a los especialistas en marketing nuevas formas de crear, lanzar y escalar estrategias de captación personalizadas y omnicanal con los clientes para impulsar los ingresos y los resultados comerciales. - Published: 2025-02-20 - Modified: 2025-02-20 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/ - Categories: General - Translation Priorities: Opcional --- ### SAP Emarsys Q1 2025 Product Release > Das SAP Emarsys Q1 2025 Product Release eröffnet Marketern ganz neue Möglichkeiten. Wir helfen Ihnen bei der Entwicklung, Einführung und Skalierung von personalisiertem Omnichannel Customer Engagement, damit Sie Ihren Umsatz steigern und Ihre Geschäftsergebnisse optimieren können. - Published: 2025-02-20 - Modified: 2025-02-24 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/ - Categories: General - Translation Priorities: Optional --- ### Release produit SAP Emarsys du T1 2025 > La release produit SAP Emarsys du T1 2025 offre aux marketeurs de nouveaux moyens de créer, lancer et développer un engagement client personnalisé et omnicanal afin de maximiser leurs revenus et d’obtenir des résultats business. - Published: 2025-02-20 - Modified: 2025-02-20 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q1-2025-product-release/ - Categories: General - Translation Priorities: Optional --- ### Track, Analyze, Improve: 6 Essential Email Marketing KPIs for Success > Want to improve your email marketing performance? Take a look at these KPIs, complete with optimization tips. - Published: 2025-02-19 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/email-marketing-kpis-benchmarks/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Signal vs. Noise: Data-Driven Marketing Strategies to Make Your Brand Unforgettable > See how these leading brands are leveraging data-driven marketing to create experiences that keep their customers coming back. - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://emarsystest.com/learn/blog/data-driven-marketing-strategies/ - Categories: General - Translation Priorities: Optional --- ### Tap, Reward, Repeat: The Power of Mobile Wallet Marketing > Discover how mobile wallet marketing simplifies checkout, enhances customer engagement, and drives repeat sales. - Published: 2025-02-14 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/the-power-of-mobile-wallet-marketing/ - Categories: General - Translation Priorities: Optional --- ### SMS Marketing Strategy: 5 Advanced Tactics to Improve Customer Engagement > Looking to integrate SMS into your marketing strategy? Use these 5 tactics to improve your customer engagement. - Published: 2025-02-13 - Modified: 2025-02-14 - URL: https://emarsystest.com/learn/blog/sms-marketing-strategy/ - Categories: General - Translation Priorities: Optional --- ### Future-Ready Retail: 16 AI Use Cases in E-commerce for a Winning Business Strategy > Ready to future-proof your e-commerce marketing strategy? These 16 AI use cases can help you drive long-term results. - Published: 2025-02-12 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/ai-use-cases-in-e-commerce/ - Categories: General - Translation Priorities: Optional --- ### 5 Steps to Building an Omnichannel Loyalty Strategy > When done right, omnichannel loyalty is a powerful revenue driver. Follow these 5 steps to build and implement a strategy for your brand. - Published: 2025-02-11 - Modified: 2025-02-14 - URL: https://emarsystest.com/learn/blog/omnichannel-loyalty-strategy/ - Categories: General - Translation Priorities: Optional --- ### Mobile Push Marketing: How to Engage Users and Drive Retention > In this blog we share how to craft personalized push notifications, leverage geolocation, and automate campaigns that drive loyalty. - Published: 2025-02-10 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/mobile-push-marketing-how-to-engage-users-and-drive-retention/ - Categories: General - Translation Priorities: Optional --- ### Is There A Best Time To Send Marketing Emails? > In this piece we explain how Send Time Optimization is answering the question 'Is there a best time to send marketing emails?' - Published: 2025-02-07 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/is-there-a-best-time-to-send-marketing-emails/ - Categories: General - Translation Priorities: Optional --- ### 2025 Trends in e-Commerce Personalization > Discover 5 personalization trends that are redefining how marketers connect with their customers and drive engagement at scale. - Published: 2025-02-06 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/e-commerce-personalization-trends/ - Categories: General - Translation Priorities: Optional --- ### 5 Omnichannel Marketing Resolutions to Elevate Your Strategy in 2025 > Explore five actionable resolutions to up-level your omnichannel marketing and build a stronger connection with your audience. - Published: 2025-02-06 - Modified: 2025-02-14 - URL: https://emarsystest.com/learn/blog/5-omnichannel-marketing-resolutions-to-elevate-your-strategy-in-2025/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### How to Improve Your ROI from SMS Marketing Automations > Improve your SMS marketing ROI with key personalized automation strategies that drive engagement and conversions. - Published: 2025-02-05 - Modified: 2025-02-05 - URL: https://emarsystest.com/learn/blog/how-to-improve-your-roi-from-sms-marketing-automations/ - Categories: General - Translation Priorities: Optional --- ### Personalization 2.0: AI-Powered Marketing Segmentation Strategies > Discover how you can use AI to intelligently segment your audience, leading to more engagement, conversions and loyalty. - Published: 2025-02-04 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/marketing-segmentation-strategies/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Brand Advocacy: Ihre Geheimwaffe für nachhaltiges Wachstum und Kund*innenbindung > In wirtschaftlich schwierigen Zeiten ist organisches Wachstum für Marketer entscheidend - Brand Advocacy kann hier wichtige Impulse setzen. - Published: 2025-02-04 - Modified: 2025-02-04 - URL: https://emarsystest.com/learn/blog/brand-advocacy/ - Categories: Wichtige Erkenntnisse - Tags: Brand Advocacy - Translation Priorities: Optional In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy. Ab welchem Zeitpunkt beginnt man, Markentreue aufzubauen? Manche sagen, es beginnt nach dem zweiten Kauf oder wenn Kund*innen einem Treueprogramm beitreten. Ich möchte Sie jedoch dazu ermuntern, eine andere Sichtweise einzunehmen: Das Potenzial für Kund*innentreue beginnt mit dem ersten Moment, in dem Ihre Kund*innen von Ihrer Marke erfahren. Und noch besser: Es gibt eine Möglichkeit, wie Sie Kund*innen finden können, die schon beim ersten Erlebnis mit Ihrer Marke mit hoher Wahrscheinlichkeit zu hochwertigen Kund*innen werden. Mit „hochwertig“ meine ich, dass die Wahrscheinlichkeit größer ist, dass sie wiederholt mit Ihrer Marke interagieren und deshalb einen höheren LTV (Lifetime Value) aufweisen. Sie finden diese hochwertigen Kund*innen, indem Sie die besten Kund*innen, die bereits zu Ihrem Stamm gehören, ausfindig machen und sie dann pflegen und aktivieren. So können Sie sie dazu bringen, aktiv neue Kund*innen zu gewinnen und durch Brand Advocacy Ihre Marke weiterzuempfehlen. Ich bin Kat Wray, Director of Strategic Partnerships bei Mention Me, der Brand Advocacy-Plattform, die es Unternehmen ermöglicht, sich Markenfans für kontinuierliches Wachstum zunutze zu machen. Lesen Sie weiter und erfahren Sie mehr darüber, was Brand Advocacy bedeutet und welche Ergebnisse Marketer damit erzielen können. Außerdem erhalten Sie einige praktische Tipps, wie Sie Ihre bestehenden Kund*innen zu Fürsprecher*innen Ihrer Marke machen können. Bevor Sie tief in das Thema einsteigen, möchte ich Sie jedoch dazu einladen, am 8. Juni an unserer Online-Masterclass im Rahmen des Emarsys Power to the Marketer Festivals teilzunehmen. Inhalt: Was ist Brand Advocacy? Wie Sie mit Brand Advocacy Ihre geschäftlichen Herausforderungen meistern können Gewinnen Sie hochwertige... --- ### Top-Strategien für Ihr Customer Engagement im Jahr 2025 > Entdecken Sie einige der besten Customer Engagement-Strategien für das Jahr 2025 – anhand von Beispielen führender Marken. - Published: 2025-01-31 - Modified: 2025-04-17 - URL: https://emarsystest.com/learn/blog/top-customer-engagement-strategies/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: customer engagement - Translation Priorities: Optional --- ### Principales estrategias de captación de clientes para 2025 > Explore algunas de las principales estrategias de captación de clientes para 2025, completas con ejemplos de marcas líderes. - Published: 2025-01-31 - Modified: 2025-02-11 - URL: https://emarsystest.com/learn/blog/top-customer-engagement-strategies/ - Categories: Actionable Insights - Translation Priorities: Opcional, Optional --- ### Principais estratégias de engajamento de clientes para 2025 > Conheça algumas das principais estratégias de engajamento de clientes para 2025, com exemplos de marcas líderes. - Published: 2025-01-31 - Modified: 2025-02-11 - URL: https://emarsystest.com/learn/blog/top-customer-engagement-strategies/ - Categories: Actionable Insights, All - Translation Priorities: Optional --- ### Les meilleures stratégies d’engagement client pour 2025 > Découvrez les meilleures stratégies d’engagement client pour 2025, ainsi que des exemples de leur application par des grandes marques. - Published: 2025-01-31 - Modified: 2025-02-11 - URL: https://emarsystest.com/learn/blog/top-customer-engagement-strategies/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Top Customer Engagement Strategies for 2025 > Explore some of the top customer engagement strategies for 2025, complete with examples from leading brands. - Published: 2025-01-31 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/top-customer-engagement-strategies/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### 10 Retention Marketing Tactics to Keep Customers Coming Back > Want to drive repeat purchases? Explore 10 proven retention marketing tactics to drive store growth and keep your customers coming back. - Published: 2025-01-30 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/retention-marketing-tactics/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Email Marketing Automation Guide - Definitions, Strategies & Tactics > Learn everything you need to know about email marketing automation, from basic definitions to advanced strategies and tactics. - Published: 2025-01-29 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/email-marketing-automation-guide-definitions-strategies-tactics/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### 4 Omnichannel-Retail-Trends für 2025 > Erfahren Sie 4 Erkenntnisse aus unserer Omnichannel-Studie und entdecken Sie, wie Unternehmen kanalübergreifende und personalisierte Erlebnisse schaffen. - Published: 2025-01-28 - Modified: 2025-02-10 - URL: https://emarsystest.com/learn/blog/omnichannel-trends-retail/ - Categories: Wichtige Erkenntnisse - Tags: omnichannel - Translation Priorities: Optional     --- ### Cuatro tendencias de marketing omnicanal para el comercio minorista en 2025 > Obtenga cuatro lecciones fundamentales del estudio de 2024 sobre cómo las empresas están creando experiencias unificadas y personalizadas de forma fluida en todos los canales. - Published: 2025-01-28 - Modified: 2025-02-07 - URL: https://emarsystest.com/learn/blog/omnichannel-trends-retail/ - Categories: Actionable Insights - Translation Priorities: Opcional     --- ### 4 tendances omnicanales pour le retail en 2025 > 4 grands enseignements tirés de l’étude de 2024 sur la manière dont les entreprises créent des expériences personnalisées et unifiées entre les canaux. - Published: 2025-01-28 - Modified: 2025-02-03 - URL: https://emarsystest.com/learn/blog/omnichannel-trends-retail/ - Categories: Actionable Insights - Translation Priorities: Optional     --- ### 4 Omnichannel Trends for Retail in 2025 > Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels. - Published: 2025-01-28 - Modified: 2025-01-30 - URL: https://emarsystest.com/learn/blog/omnichannel-trends-retail/ - Categories: Actionable Insights - Translation Priorities: Optional     --- ### Wie man die Konversionsraten im E-Mail-Marketing verbessert > Wollen Sie Ihr E-Mail-Marketing effizienter machen? Dieser Leitfaden liefert Ihnen wichtige Tipps und Tricks für höhere Konversionsraten. - Published: 2025-01-27 - Modified: 2025-04-17 - URL: https://emarsystest.com/learn/blog/email-marketing-conversion-rates/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: E-Mail-Marketing - Translation Priorities: Optional asasdasd sadadas asdadasasdasdasdsaasdasd sadassad --- ### How to Improve Email Marketing Conversion Rates > Looking to get more out of your email marketing? Learn how to improve your conversions in this quick guide. - Published: 2025-01-27 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/email-marketing-conversion-rates/ - Categories: Actionable Insights - Translation Priorities: Optional asasdasd sadadas asdadasasdasdasdsaasdasd sadassad --- ### Die 6 wichtigsten Vorteile von kanalübergreifendem Marketing > Kanalübergreifendes Marketing sorgt für ein nahtloses und konsistentes Kund*innenerlebnis an jedem Touchpoint. Erfahren Sie, wie Ihre Marke und Ihre Kund*innen davon profitieren können. - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/ - Categories: Wichtige Erkenntnisse - Tags: marketing strategy, Marketingstrategie, omnichannel marketing - Translation Priorities: Optional Marketing ist nicht mehr das, was es einmal war. Heutzutage interagieren Kund*innen über mehrere Geräte und Kanäle mit Ihrer Marke. Wenn Sie Ihre Markenbekanntheit maximieren, Ihren Kund*innenstamm vergrößern und Ihrer Konkurrenz einen Schritt voraus sein wollen, müssen Sie auf kanalübergreifendes Marketing setzen. In diesem Artikel möchten wir Ihnen die 6 wichtigsten Vorteile des kanalübergreifenden Marketings vorstellen. Außerdem erklären wir, warum man über mehrere Marketingkanäle hinweg Markenkonsistenz aufbauen sollte, um auf dem heutigen schnelllebigen Markt die Nase vorn zu haben. Die 6 wichtigsten Vorteile von kanalübergreifendem Marketing Kanalübergreifendes Marketing ist eine Herausforderung. Sie stehen vor der Aufgabe, ein nahtloses Markenerlebnis über mehrere Kanäle und Touchpoints hinweg zu schaffen, das die Aufmerksamkeit der Zielgruppe weckt, zu mehr Interaktionen führt und die Konversionsrate steigert. Die Integration mehrerer Kanäle in Ihre Marketingstrategie macht zwar Arbeit, ist jedoch eine lohnende Aufgabe. Schauen wir uns einmal genauer an, welche Vorteile eine effektive kanalübergreifende Marketingstrategie mit sich bringt. 1. Sprechen Sie die Kundschaft von heute dort an, wo sie sich gerade aufhält Denken Sie einen Moment an die alten Zeiten zurück. Als Marketing noch vollständig offline stattfand, mussten die Unternehmen ihre idealen Kund*innen erst einmal finden, wenn sie ihre Botschaften an sie herantragen wollten – und zwar dort, wo sie unterwegs waren, wo sie gerne hingingen, wo sie ihre Nachrichten konsumierten oder wo ihnen am häufigsten Werbung begegnete. Sie mussten ihre potenziellen Kund*innen also dort treffen, wo sie bereits ihre Zeit verbrachten. In gewisser Weise ist modernes Marketing nicht anders. Jeden Tag verbringen Ihre Kund*innen Zeit auf... --- ### B2C vs. DTC Marketing: What’s the Difference? [+ Strategy Examples from Bulk] > Discover the key distinctions between B2C and DTC models, complete with examples and actionable strategies. - Published: 2025-01-23 - Modified: 2025-02-14 - URL: https://emarsystest.com/learn/blog/b2c-vs-dtc-marketing/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### 20+ SMS Marketing Statistics (With Sources) to Know in 2025 > Discover 20+ SMS marketing statistics that show how SMS drives engagement, boosts ROI & enhances the omnichannel customer experience. - Published: 2025-01-21 - Modified: 2025-01-21 - URL: https://emarsystest.com/learn/blog/sms-marketing-statistics/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### SAP Emarsys Achieves New Heights: G2 Winter 2025 Report Highlights > See what's new in the G2 Winter 2025 Report for SAP Emarsys, including new leader badges, customer reviews, and more. - Published: 2025-01-17 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/sap-emarsys-achieves-new-heights-g2-winter-2025-report-highlights/ - Categories: General - Translation Priorities: Optional --- ### Nous sommes désormais SAP Emarsys > Pour fêter le parcours de notre marque et lancer 2025 sous les meilleurs auspices, nous vous présentons notre nouvelle identité en tant que SAP Emarsys. - Published: 2025-01-16 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/ - Categories: General - Tags: SAP - Translation Priorities: Optional Pour fêter le parcours de notre marque et lancer 2025 sous les meilleurs auspices, nous vous présentons notre nouvelle identité en tant que SAP Emarsys. --- ### Ahora somos SAP Emarsys > Celebramos el recorrido de nuestra marca, ya que iniciamos el año 2025 con un nuevo espíritu y apariencia como SAP Emarsys. - Published: 2025-01-16 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/ - Categories: General - Tags: SAP - Translation Priorities: Opcional Celebramos el recorrido de nuestra marca, ya que iniciamos el año 2025 con un nuevo espíritu y apariencia como SAP Emarsys. --- ### Agora somos SAP Emarsys > Estamos comemorando a jornada da nossa marca iniciando 2025 com uma nova e empolgante identidade visual para a SAP Emarsys. - Published: 2025-01-16 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/ - Categories: All - Tags: SAP - Translation Priorities: Optional Estamos comemorando a jornada da nossa marca iniciando 2025 com uma nova e empolgante identidade visual para a SAP Emarsys. --- ### Wir heißen jetzt SAP Emarsys > Wir möchten die Weiterentwicklung unserer Marke feiern und starten mit einem spannenden neuen Look als SAP Emarsys in das Jahr 2025. - Published: 2025-01-16 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/ - Categories: Thought Leadership, Wichtige Erkenntnisse - Tags: SAP, SAP Emarsys - Translation Priorities: Optional We’re celebrating the journey of our brand as we kick off 2025 with an exciting new look and feel as SAP Emarsys. --- ### We’re Now SAP Emarsys > We’re celebrating the journey of our brand as we kick off 2025 with an exciting new look and feel as SAP Emarsys. - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/announcement-we-are-now-sap-emarsys/ - Categories: General - Tags: SAP - Translation Priorities: Optional We’re celebrating the journey of our brand as we kick off 2025 with an exciting new look and feel as SAP Emarsys. --- ### What Is Personalized Marketing? > Learn how to personalize your marketing efforts and connect deeper with your customers than any competitor. - Published: 2025-01-14 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/what-is-personalized-marketing/ - Categories: Guides - Tags: customer experience, customer lifecycle marketing, personalization - Translation Priorities: Optional Personalized marketing is a strategy businesses use to tailor their communications to individual customers based on data about their preferences, behaviors, and previous interactions. --- ### AI in E-Commerce: 6 Ways New-Age Tech is Driving Store Growth > E-commerce brand? Discover 6 ways new-age, AI-powered tech like SAP Emarsys is helping online stores achieve impressive growth. - Published: 2025-01-13 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/ai-in-e-commerce/ - Categories: General - Translation Priorities: Optional --- ### Rückblick auf das Jahr 2024: Kund*innenzentrierte Produktinnovationen von SAP Emarsys > Was waren die Verbesserungen der Omnichannel Marketing-Plattform von SAP Emarsys im Jahr 2024? Eine Zusammenfassung der Product Releases gibt einen Überblick. - Published: 2025-01-13 - Modified: 2025-01-14 - URL: https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/ - Categories: Behind the Tech, SAP Emarsys in practice, General - Tags: Rückblick - Translation Priorities: Optional --- ### 8 Tipps zur Perfektionierung Ihrer Omnichannel Mobile Marketing-Strategie > Entwickeln Sie gerade eine Omnichannel-Marketingstrategie für den Mobile-Bereich? Stärken Sie ihr Fundament und verbessern Sie Ihre Ergebnisse mit diesen 8 Tipps. - Published: 2025-01-08 - Modified: 2025-01-08 - URL: https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/ - Categories: General, Wichtige Erkenntnisse - Tags: mobile marketing - Translation Priorities: Optional --- ### Wie Sie für mehr Kund*innentreue und -bindung sorgen können > Erfahren Sie, wie Sie ein ansprechendes Online-Erlebnis schaffen können, das die Loyalität Ihrer Kund*innen stärkt und sie dazu bewegt, immer wieder zu Ihnen zurückzukehren. - Published: 2025-01-08 - Modified: 2025-01-08 - URL: https://emarsystest.com/learn/blog/increase-customer-loyalty-retention/ - Categories: How to, Wichtige Erkenntnisse - Tags: customer marketing, kund*innentreue - Translation Priorities: Optional Learn how to create an engaging online experience that drives loyalty and keeps customers coming back for more. It’s no secret that with skyrocketing acquisition costs and competitors looming at every corner waiting to tempt your audience away, customer loyalty has become the Holy Grail of sales and marketing. It stands to reason, loyal customers spend more, more often, and are resistant to competitors’ offers. So, if you want to scale your business, maximize revenue, and increase customer loyalty, you need to create and deliver the kind of highly relevant, personalized customer experiences that turn fair-weather shoppers into loyal brand advocates. But what is customer loyalty, why is it important, and how can brands foster more of it? In this article, we’ll cover everything you need to know about this powerful retention strategy, complete with actionable advice on how you can start growing loyalty within your own customer base. Table of contents What is Customer Loyalty? Why is customer loyalty important for a business? Customer loyalty vs customer retention Increases Customer Lifetime Value (CLTV) Loyal customers spend more, more often Build a community around your brand Innovations in Customer Loyalty and Retention Predictive analytics and connected data What is Customer Loyalty? From incentivized to brand and inherited, there are a number of different types of loyalty – so, what’s the meaning of customer loyalty? Customer loyalty can be defined as a person’s willingness to interact with and buy from a specific company on an ongoing basis. If you can create memorable, positive experiences for your customers, you’ll increase the chances of them not only coming back for more,... --- ### Email Marketing Campaigns: 3 Examples We Love > Need inspiration for your email marketing strategy? Take a look at these three examples from leading brands. - Published: 2025-01-07 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/email-marketing-campaign-examples/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Die 4 Ps des Marketings verstehen und ins digitale Zeitalter überführen > Automatisierung, künstliche Intelligenz, maschinelles Lernen und Datenanalyse haben die Marketingbranche grundlegend verändert. Lernen Sie neue Wege kennen, wie Sie die 4 Ps des Marketings umsetzen können. - Published: 2025-01-06 - Modified: 2025-01-06 - URL: https://emarsystest.com/learn/blog/4-ps-of-marketing-importance/ - Categories: Wichtige Erkenntnisse - Tags: Marketingstrategie - Translation Priorities: Optional The 4 Ps of marketing — product, price, place and promotion — have provided a standard framework within which marketing strategies and programs have been built for over 60 years. Jerome McCarthy first proposed the modern form of the 4 Ps in his 1960 textbook, Basic Marketing: A Managerial Approach and they are widely taught as a frame of reference for marketers to build and execute successful campaigns. However, the evolution of the digital age has caused the standard methods and practices of nearly every industry to change and grow to work within this new paradigm, and marketing is certainly no exception. The more powerful marketing automation tools and platforms get at integrating data and channels and enriching them with AI and predictive intelligence, the more effective marketers become at delivering campaigns that drive tangible business outcomes. These tools and platforms give marketers an entirely new framework within which to execute the core tenets of marketing theories like the 4 Ps. This blog bridges the gap between theory and practice by both explaining the 4 Ps of marketing, and sharing tried-and-tested tactics that elevate the 4 Ps from lofty theory into pragmatic, ROI-driving omnichannel strategies. The 4 Ps of Marketing The 4 Ps of marketing refer to product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition. The principles remain sound, but the practice of marketing itself has changed... --- ### Resumen de 2024: Innovación de productos centrada en el cliente de SAP Emarsys - Published: 2024-12-18 - Modified: 2025-01-13 - URL: https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/ - Categories: Behind the Tech, General - Translation Priorities: Opcional --- ### Rétrospective 2024 : L'innovation produit centrée sur le client signée SAP Emarsys - Published: 2024-12-18 - Modified: 2025-01-13 - URL: https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/ - Categories: Behind the Tech, General - Translation Priorities: Optional --- ### 2024 in Review: Customer-Centric Product Innovation from SAP Emarsys - Published: 2024-12-18 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/2024-in-review-customer-centric-product-innovation-from-sap-emarsys/ - Categories: Behind the Tech, General - Translation Priorities: Optional --- ### 4 Ways Brisbane Airport Uses Customer Journey Analytics to Enhance the Customer Experience > Discover how Brisbane Airport uses data-backed customer journey analytics to deliver personalized experiences that drive measurable results. - Published: 2024-12-18 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/brisbane-airport-customer-journey-analytics-customer-experience/ - Categories: General - Translation Priorities: Optional --- ### De las donas a los datos: siete lecciones de la jornada de marketing omnicanal de Krispy Kreme > Descubra las 7 lecciones que Krispy Kreme, el gigante de las donas, aprendió en su jornada hacia el éxito en el marketing omnicanal. - Published: 2024-12-16 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/ - Categories: General - Translation Priorities: Opcional Descubra las 7 lecciones que Krispy Kreme, el gigante de las donas, aprendió en su jornada hacia el éxito en el marketing omnicanal. --- ### Des donuts aux données : 7 enseignements tirés du parcours marketing omnicanal de Krispy Kreme > Découvrez les 7 enseignements que le géant du donut Krispy Kreme a tirés de son parcours de mise en œuvre du marketing omnicanal. - Published: 2024-12-16 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/ - Categories: General - Translation Priorities: Optional Découvrez les 7 enseignements que le géant du donut Krispy Kreme a tirés de son parcours de mise en œuvre du marketing omnicanal. --- ### Von Donuts zu Daten: 7 Erkenntnisse aus der Omnichannel Marketing Journey von Krispy Kreme > Hier erfahren Sie, welche 7 Erkenntnisse der Donut-Riese Krispy Kreme auf seinem Weg zum Omnichannel Marketing-Erfolg gewinnen konnte. - Published: 2024-12-16 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/ - Categories: General, Wichtige Erkenntnisse - Tags: Daten, omnichannel marketing - Translation Priorities: Optional --- ### From Donuts to Data: 7 Lessons from Krispy Kreme’s Omnichannel Marketing Journey > Discover the 7 lessons donut giants Krispy Kreme learned on their journey to omnichannel marketing success. - Published: 2024-12-16 - Modified: 2025-01-20 - URL: https://emarsystest.com/learn/blog/krispy-kreme-omnichannel-marketing-journey/ - Categories: General - Translation Priorities: Optional --- ### Ocho consejos para perfeccionar tu estrategia de marketing móvil omnicanal > ¿Estás construyendo una estrategia de marketing móvil omnicanal? Refuerza tus cimientos y mejora el rendimiento con estos 8 consejos. - Published: 2024-12-12 - Modified: 2025-01-07 - URL: https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/ - Categories: General - Translation Priorities: Opcional, Optional --- ### 8 conseils pour perfectionner votre stratégie de marketing mobile omnicanal > Vous voulez développer une stratégie de marketing mobile omnicanal ? Pour lui donner une assise solide et améliorer vos résultats, suivez ces 8 conseils ! - Published: 2024-12-12 - Modified: 2025-01-07 - URL: https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/ - Categories: General - Translation Priorities: Optional --- ### 8 Tips to Perfect Your Omnichannel Mobile Marketing Strategy > Building an omnichannel mobile marketing strategy? Strengthen its foundations and improve your output with these 8 tips. - Published: 2024-12-12 - Modified: 2025-02-22 - URL: https://emarsystest.com/learn/blog/omnichannel-mobile-marketing-strategy/ - Categories: General - Translation Priorities: Optional --- ### The 4 Core Components of a Successful Loyalty Campaign > Join us as we take a look at the four crucial aspects of any successful loyalty program, complete with actionable examples. - Published: 2024-12-10 - Modified: 2024-12-12 - URL: https://emarsystest.com/learn/blog/core-components-successful-loyalty-campaign/ - Categories: Actionable Insights, SAP Emarsys Applied - Translation Priorities: Optional --- ### 3 Lifecycle Marketing Examples to Inspire Your Omnichannel Strategy > Want to level up your lifecycle marketing? Get inspired by these examples from Happy Socks, Brisbane Airport, & Village Roadshow Theme Parks. - Published: 2024-12-09 - Modified: 2024-12-11 - URL: https://emarsystest.com/learn/blog/lifecycle-marketing-examples/ - Categories: General - Translation Priorities: Optional --- ### Black Friday 2024: Mobile- und Omnichannel-Erlebnisse in der Feiertagszeit auf dem Vormarsch > Am diesjährigen Black Friday-Wochenende konnten wir im Vergleich zum Vorjahr einen Anstieg der Kund*inneninteraktionen um 10 % verzeichnen! Lesen Sie weiter, um Insights und Anregungen zu erhalten. - Published: 2024-12-04 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/black-friday-2024-recap/ - Categories: Actionable Insights, General - Tags: black friday, black friday 2024, mobile, omnichannel - Translation Priorities: Optional Am diesjährigen Black Friday-Wochenende konnten wir im Vergleich zum Vorjahr einen Anstieg der Kund*inneninteraktionen um 10 % verzeichnen! Lesen Sie weiter, um Insights und Anregungen zu erhalten. --- ### Resumen del Black Friday de 2024: la temporada se torna móvil (y omnicanal) > ¡El fin de semana de este Black Friday, experimentamos un aumento interanual del 10 % en las interacciones con los clientes! Siga leyendo para obtener información e inspiración. - Published: 2024-12-04 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/black-friday-2024-recap/ - Categories: Actionable Insights, General - Tags: black friday, black friday 2024, mobile, omnichannel - Translation Priorities: Opcional ¡El fin de semana de este Black Friday, experimentamos un aumento interanual del 10 % en las interacciones con los clientes! Siga leyendo para obtener información e inspiración. --- ### Resumo da Black Friday 2024: os feriados se tornaram móveis (e omnichannel) > Neste fim de semana da Black Friday, vimos um crescimento de 10% no engajamento dos clientes em relação ao ano anterior! Continue lendo para obter insights e inspiração. - Published: 2024-12-04 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/black-friday-2024-recap/ - Categories: All - Tags: black friday, black friday 2024, mobile, omnichannel - Translation Priorities: Optional Neste fim de semana da Black Friday, vimos um crescimento de 10% no engajamento dos clientes em relação ao ano anterior! Continue lendo para obter insights e inspiração. --- ### Récap du Black Friday 2024 : pour les Fêtes, le mobile a le vent en poupe (l’omnicanal aussi) > Pendant ce week-end de Black Friday, nous avons constaté une croissance de 10 % des engagements clients par rapport à l’année précédente ! À la recherche d’informations et d’inspiration ? Lisez ce qui suit ! - Published: 2024-12-04 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/black-friday-2024-recap/ - Categories: Actionable Insights, General - Tags: black friday, black friday 2024, mobile, omnichannel - Translation Priorities: Optional Pendant ce week-end de Black Friday, nous avons constaté une croissance de 10 % des engagements clients par rapport à l’année précédente ! À la recherche d’informations et d’inspiration ? Lisez ce qui suit ! --- ### Black Friday 2024 Recap: The Holidays Go Mobile (And Omnichannel) > This Black Friday weekend, we saw a 10% year-over-year growth in customer engagements! Read on for insights & inspiration. - Published: 2024-12-04 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/blog/black-friday-2024-recap/ - Categories: Actionable Insights, General - Tags: black friday, black friday 2024, mobile, omnichannel - Translation Priorities: Optional This Black Friday weekend, we saw a 10% year-over-year growth in customer engagements! Read on for insights & inspiration. --- ### SAP Emarsys Product Release de noviembre de 2024 > El SAP Emarsys Product Release de noviembre de 2024 otorga más recursos poderosos a los profesionales de marketing, con nuevas formas de crear, implementar y expandir la interacción personalizada y omnicanal con el cliente para mejorar los resultados comerciales. - Published: 2024-11-21 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/ - Categories: Behind the Tech, General - Translation Priorities: Opcional --- ### SAP Emarsys Product Release – November 2024 > Das SAP Emarsys Product Release vom November 2024 eröffnet Marketern ganz neue Möglichkeiten. Wir helfen Ihnen bei der Entwicklung, Einführung und Skalierung von personalisiertem Omnichannel Customer Engagement, damit Sie Ihre Geschäftsergebnisse optimieren können. - Published: 2024-11-21 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/ - Categories: Behind the Tech, General - Translation Priorities: Optional --- ### November 2024 Product Release de SAP Emarsys > La November Product Release 2024 de SAP Emarsys offre aux marketeurs de nouveaux moyens de créer, lancer et développer un engagement client personnalisé et omnicanal afin d’obtenir des résultats business. - Published: 2024-11-21 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/ - Categories: Behind the Tech, General - Translation Priorities: Optional --- ### SAP Emarsys November 2024 Product Release > Our November Product Release blog highlights new features that support intelligent targeting, optimized analysis & seamless data integration. - Published: 2024-11-21 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/blog/emarsys-november-2024-product-release/ - Categories: Behind the Tech, General - Translation Priorities: Optional --- ### The Essentials of a Modern Mobile Marketing Strategy - Published: 2024-11-19 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/blog/the-essentials-of-a-modern-mobile-marketing-strategy/ - Categories: General - Tags: mobile marketing, mobile strategy - Translation Priorities: Optional --- ### 8 Best Tiered Loyalty Program Examples for Customer Retention > Discover the best practices for creating tiered loyalty programs & get inspired by examples from 8 successful brands. - Published: 2024-11-15 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/blog/best-tiered-loyalty-programs/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Wie Einzelhändler in der Feiertagssaison die Kund*innentreue fördern können: AI-gestützte Mobile-First-Strategien für den Black Friday und die Zeit danach > Möchten Sie in dieser Feiertagssaison für mehr Kund*innentreue und -bindung sorgen? Erfahren Sie, wie Sie Mobile Marketing nutzen können, um Ihre Retail-Ziele zu erreichen. - Published: 2024-11-14 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Translation Priorities: Optional --- ### Cómo los minoristas pueden impulsar la lealtad en las fiestas: estrategias móviles y potenciadas por IA para el Black Friday y más > ¿Busca impulsar la lealtad y la retención en esta temporada festiva? Descubra cómo puede aprovechar el marketing móvil para alcanzar sus objetivos minoristas. - Published: 2024-11-14 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/ - Categories: Actionable Insights - Translation Priorities: Opcional --- ### Como varejistas podem gerar fidelidade nas festas de fim de ano: estratégias focadas em dispositivos móveis e baseadas em IA para a Black Friday e o futuro > Quer gerar fidelidade e retenção neste período de festas? Descubra como você pode alavancar seu marketing para dispositivos móveis e bater as metas de varejo. - Published: 2024-11-14 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/ - Categories: Actionable Insights, All - Translation Priorities: Optional --- ### Comment les retailers peuvent maximiser la fidélisation pendant les Fêtes : stratégies mobile-first optimisées par l’IA pour le Black Friday et au-delà > Vous aimeriez développer vos performances de fidélisation et de rétention pendant les Fêtes ? Découvrez comment le marketing mobile peut vous aider à atteindre vos objectifs retail. - Published: 2024-11-14 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Holiday Loyalty for Retailers: AI-Powered Mobile Strategies for Black Friday & Beyond > Looking to drive loyalty and retention this holiday season? Discover how you can leverage mobile marketing to hit your retail goals. - Published: 2024-11-14 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/holiday-mobile-marketing-loyalty-retention/ - Categories: Actionable Insights - Translation Priorities: Optional --- ### Omnichannel Retail: Definition, Strategies & Tactics - Published: 2024-11-07 - Modified: 2024-12-02 - URL: https://emarsystest.com/learn/blog/omnichannel-retail-strategy/ - Categories: General - Translation Priorities: Optional --- ### SAP Emarsys 发布《2024出海品牌DTC营销趋势白皮书》 - Published: 2024-10-31 - Modified: 2025-01-09 - URL: https://emarsystest.com/cn/learn/blog/sap-emarsys-releases-the-whitepaper-of-2024-dtc-marketing-trends-for-export-brands/ - Categories: General - Translation Priorities: Optional SAP Emarsys联合品牌工厂隆重推出了最新研究报告 —《2024出海品牌DTC营销趋势白皮书》，深入剖析了出海品牌在DTC（Direct-to-Consumer）模式下的营销策略和未来发展趋势。 随着全球市场环境的变化，出海品牌的营销模式正发生深刻转型。如何在后流量红利时代掌握用户运营的精髓？如何通过个性化互动和全渠道协同提升用户体验和品牌忠诚度？这些问题都在白皮书中得到了详细解答。本文将节选白皮书中的关键章节，带您深入了解出海DTC品牌的营销趋势和实战策略。继续阅读，探索如何借助SAP Emarsys的智能营销解决方案，在全球市场中实现可持续增长。 从制造出海到品牌出海 在全球化的背景下，中国凭借低成本的劳动力和强大的生产能力，数十年来成为了「世界工厂」，其制造的商品遍布全球。随着互联网用户的激增，依托于国家在低生产成本、完整的供应链和庞大人口红利等多方面的优势，越来越多国内自主品牌的跨境电商应运而生，并在过去十年里迅猛发展。如今，已有不少品牌逐步摆脱了依靠白牌低价竞争的模式，在国际市场上建立了良好的口碑和品牌认知度，成为行业的领导者之一，部分品类更出现垄断效应。 尽管受到疫情及全球经济下行的影响，电商行业的增速有所放缓，但整体仍保持上升趋势。2022年后，中国的跨境电商依然展现出稳定增长，并且相比海外电商市场恢复得更为迅速，出口增速保持在18%以上。这表明海外市场对中国品牌的需求在不断提升，同时也彰显了中国品牌在全球市场中的竞争力。 第三方平台 VS 独立站？ 在销售渠道上，跨境电商主要分为两大类 — DTC（独立站）和平台卖家（第三方平台销售，如亚马逊、Lazada、虾皮、Temu等）。两种模式都涌现出许多成功的卖家，我们也对这两种模式的优劣势进行了探讨： 综合来看，第三方平台适合想快速进入市场并依赖平台流量的商家，而独立站则更适合希望打造长期品牌价值、掌控客户数据并追求更高利润的企业。越来越多的跨境电商品牌在两者之间找到了平衡，采用双线并行的模式，既利用平台流量打开市场，又通过独立站积累长期用户资产，提升品牌忠诚度。在本次白皮书中，我们重点讨论了独立站模式的发展。随着用户规模扩大和广告流量成本上升，品牌需要尽快掌握更多第一手数据，并通过更精准的营销模式向数字化和自动化方向发展。通过订阅优惠、会员计划等手段获取用户第一手数据，结合数据分析工具深入了解用户行为和偏好，可以实现更精准的数据洞察和营销优化。独立站承担着展示品牌形象、沉淀私域流量、直接销售产品、提升复购率和实现交叉销售的功能，是品牌进行海外本土化、争夺市场份额以及推动复购的核心渠道。 从流量思维转为用户运营思维 自 2020 年起，数字广告的成本持续上升，整体数字营销市场已经步入了后流量红利阶段。这一变化迫使品牌重新思考其营销战略，将重点从单纯的流量获取转向对现有用户的深度运营。面对日益高企的流量成本，品牌有了更强的动力去降低营销成本、提升营销效果，并优化 ROI。尤其是那些依赖第三方电商平台或线下渠道获客的品牌，面临渠道单一、触达用户受限的风险，因此更需要在用户精细化运营上下功夫。 出海品牌在采用DTC模式时，常常遇到本土化营销、流量成本攀升和用户留存难度大的问题。因此，出海品牌迫切需要更加成熟且系统化的DTC营销策略，以应对这些挑战。这种情况下，品牌不再单纯依赖短期的流量增长，而是通过建立更深层次的用户关系，提升用户生命周期价值（LTV），并加强品牌忠诚度。然而，面对这些复杂的运营需求，品牌仅依赖手动运营或传统的营销方式已难以为继。要实现真正的用户精细化管理，品牌必须采用更加智能和自动化的工具，这不仅能够帮助品牌沉淀私域流量，还能通过大数据和人工智能，洞察用户行为和偏好，制定个性化的营销策略。用户生命周期管理成为品牌发展的关键，而如何有效触达并留存用户成为品牌极需解决的问题。 DTC模式的三个关键营销要素 a. 客户实时360视图 品牌通过自建站和 APP 的注册和登录获取第一方客户数据，再利用统一的数据平台实时搭建客户360，配合个性化引擎进行产品推荐，并通过多渠道协同实现个性化触达。实时用户360 也是目前 DTC 营销的刚需，有助于获客之后进行用户存量运营、个性化用户生命周期管理，提升用户体验。通过整合多渠道数据，品牌可以对每位用户进行全面的画像，精准把握用户需求。 b. 全渠道数据整合与分群 DTC 营销选择全渠道的价值在于不同渠道间的协调与循环效果。总体目标是通过各渠道的联动增强消费者对品牌的认知和忠诚度。全渠道数据整体数据流通逻辑：通过全渠道管理客户生命周期，提升用户体验。通过渠道收集用户行为标签，推断用户行为，而不同渠道之间的协同会让用户画像变得更加完整。 c. 营销自动化与客户互动策略 全渠道营销自动化已成为数字化营销的主流，并被市场验证为性价比较高的方式。社群、网站和电子邮件等渠道尤为重要，全渠道营销通过统一数据平台，实现个性化服务和用户体验的提升。品牌需要在战略规划和执行中，强化各渠道间的整合与一致性，确保无缝的品牌体验。 通过整合线上线下多个触点，全渠道策略不仅保持品牌信息的一致性，还提升了消费者忠诚度和生命周期价值。自动化通过4W（人群、内容、时间、渠道四个维度）智能化触达用户，促进新客转化、会员转化和客户回流等效果，实现高效互动与转化。 全渠道自动化平台还提高了品牌的营销性价比。通过先从低成本渠道触达，再逐步升级至高成本渠道，避免了多渠道重复触达导致的用户体验下降和资源浪费。同时自动化触达降低了整体营销实施成本。 借助 SAP Emarsys 平台的自动化旅程，品牌可以灵活运用不同策略触达并转化潜在客户。例如，欢迎邮件是推动首次购买的常用策略，邮件内容根据实时客户数据个性化定制，进一步提升触达效果。 通过 SAP Emarsys 平台进行精细化运营 Emarsys提供了强大的营销自动化功能，能够帮助品牌通过精准的用户画像和个性化营销，提高用户的参与度与忠诚度，同时显著提升运营效率。这些策略不仅是应对后流量红利时代挑战的有力武器，也是品牌在激烈的全球市场中实现长期增长的关键因素。 全渠道个性化是 DTC 营销成功的要素，而 SAP Emarsys 则是全渠道营销活动管理的优质客户数据平台，通过将个性化内容在适当的时间和适当的渠道传递给感兴趣的客户，帮助品牌在用户群体当中直接建立价值，并且通过持续性有机化的用户生命周期管理，延长用户周期与提高平均消费。SAP Emarsys 的特点是整合销售、产品和交易数据，实现 1:1 个性化，协调复杂的跨渠道营销活动。 下载完整白皮书，与SAP Emarsys共同探索出海品牌营销之旅。 --- ### Weather Update: How Analytics Can Help Businesses Predict the Unpredictable - Published: 2024-10-29 - Modified: 2024-10-29 - URL: https://emarsystest.com/learn/blog/how-analytics-can-help-businesses-predict-the-unpredictable/ - Categories: General - Translation Priorities: Optional It’s part of most people’s daily routine—checking the weather app before heading out or making plans for the weekend. But as weather patterns grow increasingly volatile and sometimes unpredictable, drawing on weather insights is becoming essential for businesses too. I'm Evan Gold, EVP Global Partnerships & Alliances, with Planalytics, the business-focused weather analytics company. We have been an SAP partner for several years and have recently partnered with SAP Emarsys to incorporate our weather analytics into the Emarsys Customer Engagement Platform. Let’s look at what weather analytics is about and why these insights are important for businesses. Our weather is increasingly in the news. The recent hurricanes in the Southeastern United States, flooding across Central Europe, heatwaves, and tropical storms in South and Southeast Asia demonstrate the devastating toll extreme weather has on our lives, homes, businesses, and infrastructure. While nothing compares to the profound impact events like these have on individuals and communities, weather volatility is also one of the biggest climate-related risks that consumer businesses now face. Weather volatility and its impact on consumer demand No other external factor affects consumer demand as frequently, directly, or significantly as changes in the weather. According to the American Meteorological Society, the weather alone influences about one trillion dollars of global retail sales annually. Despite this fact, the weather remains one of the least understood and least acted-upon elements in business decision-making. Weather data like temperature or expected rainfall is great for helping individuals plan what to wear or what to... --- ### What is E-Commerce Marketing? Strategies & Tips to Drive Online Sales > Explore the world of e-commerce and learn how to leverage various marketing channels and tactics to develop an unbeatable e-commerce marketing strategy. - Published: 2024-10-17 - Modified: 2024-10-17 - URL: https://emarsystest.com/learn/blog/what-is-ecommerce-marketing/ - Categories: Guides - Tags: e-commerce marketing, ecommerce trends - Translation Priorities: Optional After the World Wide Web became publicly available in 1993, opportunity flourished for retailers to sell online. Over the past few decades, online shopping has grown to become a multibillion-dollar industry. Today, there are over 2 billion digital shoppers throughout the globe. The convenience, security, and experience associated with online shopping have improved tenfold since the inception of e-commerce. In this guide, we’ll explore the world of e-commerce marketing and online shopping, and discuss the ways you can improve the digital customer experience for your online store. What is E-Commerce Marketing? E-commerce marketing is the process of driving awareness and traffic to an online store and converting website visitors into loyal customers. When done correctly, e-commerce marketing and advertising can help online retailers and service providers realize considerable ROI and reach business goals. Types of E-Commerce Marketing Channels E-commerce marketers can leverage a number of advertising channels including web, social, email, and search to attract visitors and guide purchasing decisions. Below, we outline the most lucrative e-commerce marketing channels and how you can use them to attract buyers to your online store: 1. Content marketing The most basic form of inbound marketing, content marketing, helps generate leads, build your brand, and drive more customers to your online store. Through the use of written articles, visual, and video content, online businesses can prove value to their customers and appeal to customer needs through personalized online experiences. The key is to engage users and build trust so that your customers come back... --- ### Multichannel vs Omnichannel: What is the Difference? > Learn the difference between multichannel marketing and omnichannel marketing, and see how these approaches can be used to drive customer engagement for your brand. - Published: 2024-10-14 - Modified: 2024-10-14 - URL: https://emarsystest.com/learn/blog/multi-channel-marketing-omnichannel/ - Categories: Guides - Tags: multi-channel, omnichannel marketing - Translation Priorities: Optional Learn the difference between multichannel marketing and omnichannel marketing, and see how these approaches can be used to drive customer engagement for your brand. The pace of technological change is moving along an exponential curve. For marketers, this is a double-edged sword. On one hand, it’s becoming easier with each passing year for us to deliver on the original promise of marketing: the right message to the right person at the right time. On the other, we’re lost in an ocean of complexity — frankensteinian tech stacks, siloed data, muddled reporting, a growing list of channels, and competing views on what fundamental marketing terms mean. Multichannel marketing and omnichannel marketing are great examples of terms whose definitions are becoming lost in the noise. Understanding the difference between the two will help you think about marketing in an entirely different way and, in doing so, help you deliver on the original promise of marketing. Table of ContentsExamples of omnichannel marketing include:What is Multichannel marketing? Examples of multichannel marketing include:5 Key Differences Between Multichannel and Omnichannel MarketingWhen to Use Multichannel or Omnichannel MarketingOmnichannel and Multichannel Examples1. Pizza Hut drives 34% engagement growth with personalized omnichannel journeys2. Total Tools boosts loyalty sign-ups by 200% with unified customer data3. Nike increases revenue by 110% with AI-powered omnichannel automation What is Omnichannel Marketing? Omnichannel marketing is a cross-channel content strategy used to improve the customer experience and drive better relationships across all possible channels and touchpoints. This includes traditional and digital channels, point-of-sale, and physical and online experiences. Peel back the layers and at the core of omnichannel marketing you’ll find seamlessly integrated customer, product and sales data.  ... --- ### Die 10 Einzelhandelsmarken mit den besten Treueprogrammen > Treueprogramme sind entscheidend für die Kund*innenbindung. Entdecken Sie die 10 Einzelhandelsmarken mit den erfolgreichsten Treueprogrammen. - Published: 2024-10-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/blog/best-retail-customer-loyalty-programs/ - Categories: Wichtige Erkenntnisse - Tags: kund*innentreue, Treueprogramm - Translation Priorities: Optional Customer loyalty programs are key for retaining customers. Discover 10 brands with the best customer loyalty programs in retail. --- ### 10 Retail Brands with the Best Customer Loyalty Programs > Customer loyalty programs are key for retaining customers. Discover 10 brands with the best customer loyalty programs in retail. - Published: 2024-10-11 - Modified: 2024-10-15 - URL: https://emarsystest.com/learn/blog/best-retail-customer-loyalty-programs/ - Categories: Actionable Insights - Tags: customer loyalty, customer marketing - Translation Priorities: Optional Customer loyalty programs are key for retaining customers. Discover 10 brands with the best customer loyalty programs in retail. Online shopping has never been more competitive. And when so many other businesses are vying for the attention of your hard-earned customers, it’s no longer enough to hope your customers will choose you — you need to give them reasons to keep coming back.   This is where customer loyalty programs come in. In this article, we’ll walk you through the key types of programs, complete with 10 examples of loyalty from some of the most successful retail brands. Table of Contents: Types of loyalty programs Best retail customer loyalty programs Starbucks Sephora Nike Amazon IKEA H&M Walgreens Williams Sonoma PetSmart Nordstrom What are the Different Types of Loyalty Programs? Although many of the customer loyalty programs you’ll encounter have their own nuances, the majority fit under one of seven categories: 1. Omnichannel loyalty program If you’re a single-channel brand like an e-commerce store, a single-channel loyalty program could work well.   However, if you operate across multiple platforms and engage with your customers via several touchpoints, it might not be enough. Omnichannel loyalty programs bridge the gap between in-store and online, giving your customers a connected rewards experience regardless of where they decide to engage with your brand.   2. Point-based loyalty program Points-based programs allow customers to accrue credits, or points.   These points can then be redeemed against future purchases, securing them a discount and incentivizing them to continue shopping with the same brand.   3. Tiered loyalty program Not all loyalty programs are born equal, and... --- ### Como utilizar a IA para gerar resultados de negócios: Da inspiração à implementação > Marketing com IA, da inspiração à implementação. Como você usa o marketing com IA para gerar resultados de negócios? Informações de todos os setores. - Published: 2024-10-08 - Modified: 2024-11-04 - URL: https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/ - Categories: All - Tags: estratégia de marekting, marketing com inteligência artificial, marketing omnicanal - Translation Priorities: Optional A Inteligência Artificial (IA) reformulou a forma como as empresas operam, desbravando novos caminhos para o crescimento e a eficiência. Em todos os setores, a IA se tornou uma ferramenta essencial, que permite que as empresas gerem resultados significativos por meio de uma tomada de decisão mais inteligente e orientada por dados. No marketing omnicanal, a IA é um divisor de águas, transformando o engajamento do cliente, aprimorando as estratégias de marketing e aumentando o desempenho geral dos negócios. O poder da IA no marketing omnicanal O que é IA no marketing omnicanal? A IA no marketing omnicanal refere-se ao uso de algoritmos e modelos de aprendizado de máquina avançados para criar e oferecer experiências aprimoradas ao cliente em todos os canais de comunicação. Ao analisar grandes conjuntos de dados em tempo real, a IA identifica padrões e preferências de comportamento do cliente, permitindo que os profissionais de marketing ofereçam experiências personalizadas em grande escala. O resultado? Uma base de clientes mais engajada, taxas de conversão mais altas e maior fidelidade do cliente. Tipos de IA no marketing omnicanal A IA não é apenas geração de texto ou chatbots. É muito mais. Aqui estão os tipos de IA que os profissionais de marketing já utilizam em suas rotinas diárias: IA generativa: cria conteúdo, de postagens de blog a modelos de e-mail, com base em dados históricos e insights, usando grandes modelos de linguagem. IA preditiva: antecipa o comportamento do cliente, permitindo estratégias de engajamento proativas. IA conversacional: impulsiona chatbots e... --- ### Uso de la IA para promover los resultados empresariales en todas las industrias: de la inspiración a la implementación > Marketing con IA, de la inspiración a la implementación. ¿Cómo utilizar el marketing con IA para promover los resultados comerciales? Información de diversas industrias. - Published: 2024-10-08 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/ - Categories: Actionable Insights, Behind the Tech - Tags: Estrategia de marketing, Marketing AI, Marketing IA, Marketing omnicanal - Translation Priorities: Opcional La Inteligencia Artificial (IA) ha transformado la forma en que operan las empresas, abriendo nuevas vías para el crecimiento y la eficiencia. En todas las industrias, la IA se ha convertido en una herramienta esencial, lo que permite a las empresas generar resultados significativos mediante una toma de decisiones más inteligente y basada en datos. En el marketing omnicanal, la IA cambia las reglas del juego: transforma la interacción del cliente, mejora las estrategias de marketing y aumenta el rendimiento general de los negocios. El poder de la IA en el marketing omnicanal ¿Qué es la IA en el marketing omnicanal? La IA en el marketing omnicanal se refiere al uso de algoritmos avanzados y modelos de aprendizaje automático para crear y ofrecer al cliente experiencias de alto nivel en todos los canales de comunicación. Al analizar grandes conjuntos de datos en tiempo real, la IA identifica los patrones de comportamiento y las preferencias de los clientes, lo que permite a los profesionales de marketing ofrecer experiencias personalizadas a gran escala. ¿El resultado? Una base de clientes más comprometida, tasas de conversión más altas y un mayor índice de lealtad. Tipos de IA en el marketing omnicanal La IA no es solo generación de texto o chatbots. Es mucho más. Estos son los tipos de IA que los profesionales de marketing ya utilizan en su vida diaria: IA generativa: crea contenido, desde publicaciones de blog hasta plantillas de correo electrónico, en función de datos e ideas pasadas, utilizando modelos de... --- ### Einsatz von AI zur Steigerung von Geschäftsergebnissen in verschiedenen Branchen: von der Idee zur Implementierung > Wie setzen Sie AI Marketing zur Steigerung Ihrer Geschäftsergebnisse ein? Informationen aus verschiedenen Branchen. - Published: 2024-10-08 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/ - Categories: Wichtige Erkenntnisse, Wissenschaft und Technik - Tags: artificial intelligence marketing, omnichannel marketing - Translation Priorities: Optional Der Einsatz von Artificial Intelligence (AI) hat die Arbeitsweise von Unternehmen grundlegend verändert und neue Wege für Wachstum und Effizienz eröffnet. AI ist in allen Branchen zu einem unverzichtbaren Tool geworden, mit dem Unternehmen durch intelligentere, datengesteuerte Entscheidungen relevante Ergebnisse erzielen können. Im Omnichannel-Marketing ist AI ein entscheidender Faktor: Sie verändert das Customer Engagement, optimiert Marketingstrategien und steigert die allgemeine Unternehmensperformance. Die Möglichkeiten von AI im Omnichannel-Marketing Was bedeutet AI im Omnichannel-Marketing? AI im Omnichannel-Marketing bedeutet den Einsatz von fortschrittlichen Algorithmen und maschinellen Lernmodellen, um über alle Kommunikationskanäle hinweg ein optimales Kund*innenerlebnis zu schaffen und bereitzustellen. Durch die Analyse großer Datenmengen in Echtzeit identifiziert die AI Verhaltensmuster und Vorlieben von Kund*innen und ermöglicht es Marketern so, personalisierte Erlebnisse in großem Umfang anzubieten. Die Folge? Ein stärker interagierender Kund*innenstamm, höhere Konversionsraten und eine verbesserte Kund*innentreue. Arten von AI im Omnichannel-Marketing AI ist nicht bloß Textgenerierung oder Chatbots. Sie ist noch viel mehr. Hier sind die Arten von AI, die Marketer bereits tagtäglich nutzen: Generative AI: erstellt Content (von Blogbeiträgen bis hin zu E-Mail-Vorlagen) auf der Grundlage von Verlaufsdaten und Insights mithilfe von Large Language Models (LLMs). Prädiktive AI: antizipiert das Kund*innenverhalten und ermöglicht so proaktive Engagement-Strategien. Conversational AI: unterstützt Chatbots und virtuelle Assistenten und ermöglicht die Kommunikation mit Kund*innen in Echtzeit. Analytics AI: analysiert große Datenmengen, um Trends, Muster und Insights zu erkennen, die die Entscheidungsfindung unterstützen. Das Kund*innenerlebnis und die Effizienz von Marketern verbessern Einer der wirkungsvollsten Aspekte von AI ist ihre Fähigkeit, sowohl die Customer Journey als auch die Durchführung von Marketingmaßnahmen zu... --- ### Utiliser l’IA pour améliorer les résultats business dans différents secteurs : de l’inspiration à la mise en œuvre > Le marketing IA, de l’inspiration à la mise en œuvre. Comment utilisez-vous le marketing IA pour améliorer vos résultats business ? Infos issues de plusieurs secteurs. - Published: 2024-10-08 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/ - Categories: Actionable Insights, Behind the Tech - Tags: marketing IA, marketing omnicanal, stratégie de marketing - Translation Priorities: Optional L’intelligence artificielle (IA) a transformé en profondeur la manière dont les entreprises opèrent, ouvrant de nouvelles voies de croissance et d’efficacité. Quel que soit le secteur, elle s’est imposée comme un outil indispensable aux entreprises soucieuses d’obtenir d’excellents résultats en prenant des décisions plus intelligentes et plus axées sur les données. Dans le marketing omnicanal, l’IA représente une véritable révolution : elle transforme l’engagement client, améliore les stratégies marketing et accroît les performances globales. La puissance de l’IA dans le marketing omnicanal Qu’entendons-nous par « l’IA dans le marketing omnicanal » ? L’IA dans le marketing omnicanal désigne l’utilisation d’algorithmes avancés et de modèles d’apprentissage automatique dans le but de créer et de fournir des expériences client améliorées sur tous les canaux de communication. En analysant de vastes ensembles de données en temps réel, l’IA identifie les modèles de comportement et les préférences des clients, autant d’informations que les marketeurs utilisent pour proposer des expériences personnalisées à grande échelle. Résultat ? Une base de clients plus engagés, un taux de conversion supérieur et une fidélité client améliorée. Types d’IA dans le marketing omnicanal L’IA ne se contente pas de générer du texte ou de faire fonctionner les chatbots. Elle va bien au-delà. Voici les types d’IA que les marketeurs utilisent déjà au quotidien : IA générative : crée du contenu, des articles de blog aux modèles d’email, sur la base de données et informations historiques, à l’aide de grands modèles de langage. IA prédictive : anticipe le comportement des clients, ce qui permet de mettre en œuvre des stratégies d’engagement... --- ### Using AI to Drive Business Outcomes Across Industries: From Inspiration to Implementation > AI Marketing, from inspiration to implementation. How do you use AI Marketing to drive business outcomes? Info from across industries. - Published: 2024-10-08 - Modified: 2024-10-17 - URL: https://emarsystest.com/learn/blog/using-ai-to-drive-business-outcomes/ - Categories: Actionable Insights, Behind the Tech - Tags: artificial intelligence marketing, marketing strategy, omnichannel marketing - Translation Priorities: Optional Artificial Intelligence (AI) has reshaped how businesses operate, unlocking new avenues for growth and efficiency. Across industries, AI has become an essential tool, enabling companies to drive meaningful outcomes through smarter, more data-driven decision-making. In omnichannel marketing, AI is a game-changer — transforming customer engagement, enhancing marketing strategies, and increasing overall business performance. The Power of AI in Omnichannel Marketing What is AI in Omnichannel Marketing? AI in omnichannel marketing refers to the use of advanced algorithms and machine learning models to create and deliver elevated customer experiences across all communication channels. By analyzing large sets of data in real time, AI identifies customer behavior patterns and preferences, allowing marketers to deliver personalized experiences at scale. The result? A more engaged customer base, higher conversion rates, and improved customer loyalty. Types of AI in Omnichannel Marketing AI isn't just text generation or chatbots. It's a whole lot more. Here are the types of AI that marketers are already using in their daily lives: Generative AI: Creates content, from blog posts to email templates, based on historical data and insights, using large language models. Predictive AI: Anticipates customer behavior, allowing for proactive engagement strategies. Conversational AI: Powers chatbots and virtual assistants, enabling real-time communication with customers. Analytics AI: Analyzes large datasets to uncover trends, patterns, and insights that drive decision-making. Enhancing Customer Experience and Marketer Efficacy One of the most impactful aspects of AI is its ability to enhance both the customer journey and marketing execution. For example, AI-powered tools can... --- ### 8 Beispiele für Omnichannel-Erlebnisse im Einzelhandel > Entdecken Sie mit uns 8 Beispiele für ansprechendes Omnichannel-Einzelhandelsmarketing von den kreativsten Marken weltweit. - Published: 2024-10-07 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers/ - Categories: How to, Wichtige Erkenntnisse - Tags: multi-channel, omnichannel marketing - Translation Priorities: Optional Join us as we explore 8 examples of engaging omnichannel marketing from some of the world's brightest brands. Die Zeiten des Versands generischer Massennachrichten sind längst vorbei. Wenn Sie heute Ihre Einzelhandelskund*innen ansprechen möchten, müssen Sie in der Lage sein, dort mit ihnen in Kontakt zu treten, wo sie ihre Zeit verbringen, und zwar mit Inhalten, die nicht nur auf diesen einen Kanal, sondern auch auf ihre individuellen Interessen und Verhaltensweisen zugeschnitten sind. Mit Omnichannel-Marketing ist das möglich. Omnichannel-Marketing ist ein Ansatz für den Multi-Channel-Vertrieb, mit dem Kund*innen ein integriertes, nahtloses und personalisiertes Erlebnis bereitgestellt werden kann, unabhängig davon, ob sie online von einem Desktop- oder Mobilgerät, per Telefon oder in Ihrem Ladengeschäft einkaufen. Wenn Sie Ihren Kund*innen diese Erlebnisse bieten, werden sie es Ihnen mit Wiederholungskäufen, Loyalität und sogar mit Empfehlungen danken. Das sind alles wichtige Elemente für ein nachhaltiges Wachstum im Einzelhandel und E-Commerce. In diesem Artikel stellen wir Ihnen 8 Beispiele für Omnichannel-Einzelhandel vor, die von einigen der besten und kreativsten Marken stammen und Ihnen als Inspiration für Ihre eigene ansprechende Retail Experience dienen sollen. Vorteile der Gestaltung eines Omnichannel-Einzelhandelserlebnisses Wenn Sie in den Omnichannel-Einzelhandel investieren, eröffnen Sie Ihrem Unternehmen eine Reihe wichtiger Vorteile, die langfristiges Wachstum fördern: Verschaffen Sie sich ein besseres Verständnis Ihrer Kund*innen Stellen Sie sich vor, Sie hätten ein klares, umfassendes Bild von Ihren Kund*innen – einen zentralen Überblick, der Ihnen zeigt, was sie mögen, wo sie einkaufen, wie sie am liebsten interagieren und was sie zu ihren Entscheidungen bewegt. Durch die Verknüpfung all Ihrer Kanäle und die Vereinheitlichung Ihrer Daten wird dies möglich. Ein Omnichannel-Ansatz liefert Ihnen wertvolle Daten, da... --- ### 8 Examples of Omnichannel Retail Experiences > Join us as we explore 8 examples of engaging omnichannel retail marketing from some of the world's brightest brands. - Published: 2024-10-07 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers/ - Categories: How to - Tags: multi-channel, omnichannel marketing - Translation Priorities: Optional Join us as we explore 8 examples of engaging omnichannel marketing from some of the world's brightest brands. Long gone are the days of batch-and-blast, mass messaging. Today, if you want to engage your retail customers, you need to be ready to meet them where they’re spending their time, with content tailored not just to that channel, but also to their individual interests and behaviors. Omnichannel marketing is the key to making this happen. Omnichannel marketing is a multi-channel sales approach that provides the customer with an integrated, seamless and personalized experience, whether they’re shopping online from a desktop or mobile device, via phone, or in your brick-and-mortar store. In return for creating these experiences, your customers will reward you with repeat purchases, loyalty, and even advocacy through organic referrals – all vital elements of sustainable retail and e-commerce growth.   In this article, we’ll share 8 omnichannel retail examples from some of the best and brightest brands, to help inspire your own engaging retail experience.   Benefits of Creating an Omnichannel Retail Experience By investing in omnichannel retail, you open your business to several key advantages that drive long-term growth:  Get a deeper understanding of your customers Imagine having a clear, complete picture of your customers—a single view that shows you what they love, where they shop, how they prefer to interact, and what motivates their choices. By connecting all your channels and unifying your data, this becomes possible.   An omnichannel approach provides you with valuable data by tracking your customers’ interactions across every touchpoint with your brand.   When you understand your customers at this... --- ### Die G2-Ergebnisse von SAP Emarsys für das 3. Quartal 2024: weiterhin wegweisend im Bereich Marketingtechnologie > SAP Emarsys’ G2-Ergebnisse für Q3 2024 liegen vor, und wir wurden in mehreren wichtigen Bereichen als „Leader“ ausgezeichnet. Erfahren Sie mehr darüber. - Published: 2024-10-04 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/ - Categories: SAP Emarsys in practice, Thought Leadership, General - Translation Priorities: Optional Wir bei SAP Emarsys sind stolz darauf, dass wir erneut unsere Position als „Leader“ in den G2-Bewertungen vom Herbst 2024 behaupten konnten. Unser Anspruch, Marketern fortschrittliche, skalierbare Lösungen im Bereich Omnichannel Engagement bereitzustellen, brachte uns Auszeichnungen in zahlreichen Kategorien ein – und wir freuen uns sehr darüber. Unsere Kund*innen stehen bei allem, was wir tun, im Mittelpunkt. Ihr Feedback spornt uns zu immer neuen Innovationen an. Wichtigste Erfolge im 3. Quartal 2024 Für Q3 2024 wurde SAP Emarsys in 14 Schlüsselkategorien als Leader ausgezeichnet, darunter: Mobile Marketing Marketing-Plattformen Customer Journey Analytics Marketing Analytics Loyalty Management Marketing-Automation Transaktions-E-Mails SMS-Marketing Personalization Engines E-Commerce-Personalisierung Standortbasiertes Marketing Digital Experience Platforms (DXP) E-Commerce Digital Analytics Unsere umfassende, einfach zu bedienende Plattform ermöglicht es Marketern, personalisierte Omnichannel-Kampagnen zu erstellen. In mehreren Bereichen konnten wir herausragende Leistungen erzielen: Personalization Engines: Mit dem Sprung vom 24. auf den 9.  Platz im G2 Grid® Report gelang ein bedeutender Schritt nach vorne. E-Commerce: Deutlicher Aufstieg im Grid® Report, was unterstreicht, wie wertvoll unsere Plattform für Online-Händler ist. Transaktions-E-Mails (Mid-Market): Wir stiegen vom 17. auf den 5.  Platz auf und demonstrieren damit unsere Zuverlässigkeit und Stärke in der kritischen Transaktionskommunikation. Hier sind einige weitere Bereiche, in denen wir ausgezeichnet wurden. Mobile Marketing Der Mobile-Bereich hat das Verbraucher*innenverhalten grundlegend verändert. Als „Always-on“-Kanal hat er sich schnell zu einem der wichtigsten Kanäle für den Einkauf von Waren und den Konsum von Content entwickelt. SAP Emarsys ermöglicht es Marketern, über native Kanäle, AI-gestützte Funktionen und erstklassige mobile Integrationen – unterwegs und im richtigen Moment –... --- ### Logros de SAP Emarsys en el tercer trimestre de 2024 según G2: Seguimos a la vanguardia en tecnología de marketing > Los resultados del tercer trimestre de 2024 de SAP Emarsys en G2 ya están disponibles, y hemos sido nombrados líderes en varios campos importantes. Obtén información sobre los avances del marketing para dispositivos móviles y mucho más. - Published: 2024-10-04 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/ - Categories: General - Translation Priorities: Opcional En SAP Emarsys, estamos orgullosos de anunciar que, una vez más, hemos asegurado nuestra posición como líderes en las calificaciones G2 de otoño de 2024. Nuestro compromiso de proporcionar a los profesionales de marketing soluciones avanzadas y escalables a través de la interacción omnicanal nos ha valido el reconocimiento en numerosas categorías, y no podríamos estar más emocionados. Nuestros clientes son el corazón de todo lo que hacemos, y sus comentarios siguen impulsando nuestra innovación. Principales logros Para el tercer trimestre de 2024, SAP Emarsys ha sido reconocida como líder en 14 categorías clave, entre ellas: Marketing móvil Plataformas de marketing Análisis de procesos de los clientes Análisis de marketing Gestión de lealtad Automatización del marketing Emails de transacciones Marketing por SMS Motores de personalización Personalización de comercio electrónico Marketing por geolocalización Plataformas de Experiencia Digital (DXP) Comercio electrónico Analítica digital Con nuestra plataforma completa y fácil de usar los profesionales de marketing pueden ofrecer campañas personalizadas a través de todos sus canales, con un desempeño destacado en varias áreas: Motores de personalización: salto del puesto 24. º al 9. º en el Grid® Report de G2, lo que supone un avance significativo. Comercio electrónico: ascenso notable en el Grid® Report, consolidando el valor de nuestra plataforma para los minoristas en línea. Correos transaccionales (mercado intermedio): pasando del 17. º al 5. º lugar, lo que demuestra nuestra confiabilidad y capacidad en las comunicaciones transaccionales críticas. Estas son algunas otras áreas en las que recibimos reconocimiento. Marketing móvil Los dispositivos... --- ### Résultats G2 de SAP Emarsys au troisième trimestre 2024 : toujours leaders dans les technologies marketing > Les résultats G2 de SAP Emarsys pour le troisième trimestre 2024 ont été publiés : nous sommes leaders dans plusieurs domaines majeurs. Découvrez nos dernières avancées dans le domaine du marketing mobile, entre autres. - Published: 2024-10-04 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/ - Categories: General - Translation Priorities: Optional Nous sommes fiers d’annoncer que SAP Emarsys conserve encore et toujours sa place de leader dans les évaluations G2 reçues à l’automne 2024. C’est notre engagement à proposer aux marketeurs des solutions avancées et évolutives en matière d’engagement omnicanal qui nous a permis de nous distinguer dans de nombreuses catégories. Nous sommes aux anges ! Nos clients sont plus que jamais au cœur de chacune de nos actions et leur avis continue d’inspirer nos innovations. Principaux résultats Au troisième trimestre 2024, SAP Emarsys s’impose comme un leader dans 14 catégories clés : Marketing mobile Plateformes marketing Analyse du parcours client Analyses marketing Gestion de la fidélité Automatisation du marketing Emails transactionnels Marketing SMS Moteurs de personnalisation Personnalisation de l'e-commerce Marketing géolocalisé Plateformes d’expérience digitale (DXP) E-commerce Analyses digitales Très simple d’utilisation, notre plateforme donne aux marketeurs les moyens d’imaginer des campagnes omnicanales personnalisées. Nous avons enregistré d’excellentes performances dans de nombreux domaines : Moteurs de personnalisation : une progression fulgurante dans le rapport Grid® de G2, qui nous fait passer de la 24e à la 9e place. E-Commerce : notre montée en puissance dans le rapport Grid® souligne la valeur de notre plateforme pour les retailers en ligne. Emails transactionnels (milieu de gamme) : en grimpant de la 17e à la 5e place, nous démontrons notre fiabilité et notre efficacité dans les communications transactionnelles critiques. Nous nous sommes également distingués dans les domaines suivants. Marketing mobile Le mobile a transformé le comportement des clients : activé en permanence, il s’est rapidement imposé comme l’un des... --- ### Conquistas da SAP Emarsys no 3.º trimestre de 2024 segundo a G2: Liderança contínua na tecnologia de marketing > A SAP Emarsys foi nomeada líder em diversos campos importantes nos resultados da G2 do 3.º trimestre de 2024. Saiba mais sobre os avanços no marketing móvel e muito mais. - Published: 2024-10-04 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/ - Categories: General - Translation Priorities: Optional Na SAP Emarsys, temos o orgulho de anunciar que, mais uma vez, garantimos nossa posição como líder nas avaliações da G2 do outono de 2024. Nosso compromisso em oferecer aos profissionais de marketing soluções avançadas e escaláveis para engajamento omnicanal nos rendeu reconhecimento em várias categorias, o que nos enche de orgulho. Nossos clientes estão no coração de tudo o que fazemos, e seu feedback continua a impulsionar a nossa inovação. Principais conquistas Para o 3. º trimestre de 2024, a Emarsys foi reconhecida como líder em 14 categorias-chave, incluindo: Marketing para dispositivos móveis Plataformas de marketing Análise de jornadas dos clientes Análise de marketing Gestão de fidelização Automação de marketing E-mails transacionais Marketing por SMS Mecanismos de personalização Personalização do comércio eletrônico Marketing por localização Plataformas de experiência digital (DXP) Comércio eletrônico Análise digital Nossa plataforma completa e intuitiva segue empoderando os profissionais de marketing para criarem campanhas personalizadas e omnicanal, destacando-se em diversas áreas: Mecanismos de personalização: saltou do 24º para o 9º lugar no Grid® Report da G2, o que marca um avanço significativo. Comércio eletrônico: crescimento acentuado no Grid® Report, que solidifica o valor da nossa plataforma para varejistas online. E-mails transacionais (mercado intermediário): passando do 17º para o 5º lugar, o que demonstra nossa confiabilidade e poder nas comunicações transacionais críticas. Veja abaixo algumas outras áreas nas quais fomos reconhecidos. Marketing para dispositivos móveis O celular transformou o comportamento do consumidor. Como um canal "sempre ativo", rapidamente se tornou uma das formas dominantes de comprar... --- ### SAP Emarsys Q3 2024 G2 Accomplishments: Continuing to Lead the Way in Marketing Technology > SAP Emarsys Q3 2024 G2 results are in, and we've been named a leader in several key fields. Learn about advancements in mobile marketing and more. - Published: 2024-10-04 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/sap-emarsys-q3-2024-g2/ - Categories: General - Translation Priorities: Optional At SAP Emarsys, we’re proud to announce that, once again, we've secured our position as a leader in the Q3 2024 G2 ratings. Our commitment to providing marketers with advanced, scalable solutions across omnichannel engagement has earned us recognition in numerous categories, and we couldn’t be more thrilled. Our customers are at the heart of everything we do, and their feedback continues to drive our innovation. Q3 2024 G2 Emarsys Key Achievements For Q3 2024 G2 results, Emarsys has been recognized as a leader across 14 key categories, including: Mobile Marketing Marketing Platforms Customer Journey Analytics Marketing Analytics Loyalty Management Marketing Automation Transactional Email SMS Marketing Personalization Engines E-Commerce Personalization Location-Based Marketing Digital Experience Platforms (DXP) E-Commerce Digital Analytics Our comprehensive, easy-to-use platform continues to empower marketers to deliver personalized, omnichannel campaigns, and we’ve seen standout performance in several areas: Personalization Engines: Jumping from 24th to 9th in G2’s Grid® Report, marking a significant leap forward. E-Commerce: Climbing markedly in the Grid® Report, solidifying our platform’s value for online retailers. Transactional Email (Mid-Market): Moving from 17th to 5th, demonstrating our reliability and power in critical transactional communications. Here are some other areas in which we received recognition.   Mobile Marketing Mobile has transformed consumer behavior. As an “always-on” channel, it has quickly become one of the dominant ways we shop for goods and consume content. Emarsys empowers marketers to connect with customers on-the-go, and in-the-moment, through native channels, AI -infused capabilities, and best-of-breed mobile integrations. In this quarter’s G2 ratings,... --- ### 32 Customer Loyalty Statistics Your Business Needs to Know in 2025 > Discover 32 customer loyalty & retention statistics you can use to inform your customer engagement strategy in 2025 and beyond. - Published: 2024-10-01 - Modified: 2024-10-14 - URL: https://emarsystest.com/learn/blog/customer-loyalty-statistics/ - Categories: Actionable Insights - Translation Priorities: Optional Discover 30+ customer loyalty statistics you can use to inform your customer engagement strategy in 2025 and beyond. In today’s competitive market, customer loyalty is more important than ever. With rising acquisition costs and evolving consumer behaviors, businesses need to focus on building lasting relationships with their customers. From the power of loyalty programs to the growing influence of ethical and personalized marketing, this article compiles essential customer loyalty statistics that will help your brand navigate 2025 and beyond.   Customer Loyalty Trends These statistics focus on broad trends in customer loyalty, highlighting shifts in consumer behavior and loyalty to different types of brands. 1. In the last five years, customer acquisition costs have increased nearly 60%, and today’s merchants, on average, now lose $29 for every new customer acquired. As acquiring new customers becomes more expensive, businesses face greater pressure to optimize acquisition strategies, as these rising costs eat into profits. 2. 69% of consumers are still loyal to certain brands in 2024 69% of respondents report loyalty to specific retailers, brands, and stores in 2024, a drop from 77% in 2022. This decline reflects the growing ease of switching brands, thanks to AI-powered platforms that enable customers to easily compare options and make informed decisions. 3. Millennials show the highest loyalty at 73% 73% of Millennials are loyal to their preferred brands, the highest of any generation. Comparatively, Gen Z loyalty sits at 66%, while Gen X and Baby Boomers each show 68% loyalty. This signals the importance of engaging Millennials with personalized experiences to sustain their loyalty as they age. 4. True loyalty has increased... --- ### How to Increase Customer Loyalty and Retention > Learn how to create an engaging online experience that drives loyalty and keeps customers coming back for more. - Published: 2024-09-30 - Modified: 2024-10-07 - URL: https://emarsystest.com/learn/blog/increase-customer-loyalty-retention/ - Categories: Guides, How to, Thought Leadership - Tags: customer loyalty, customer marketing - Translation Priorities: Optional Learn how to create an engaging online experience that drives loyalty and keeps customers coming back for more. It’s no secret that with skyrocketing acquisition costs and competitors looming at every corner waiting to tempt your audience away, customer loyalty has become the Holy Grail of sales and marketing. It stands to reason, loyal customers spend more, more often, and are resistant to competitors’ offers.   So, if you want to scale your business, maximize revenue, and increase customer loyalty, you need to create and deliver the kind of highly relevant, personalized customer experiences that turn fair-weather shoppers into loyal brand advocates.   But what is customer loyalty, why is it important, and how can brands foster more of it?   In this article, we’ll cover everything you need to know about this powerful retention strategy, complete with actionable advice on how you can start growing loyalty within your own customer base.   Table of contentsWhat is Customer Loyalty? Why is customer loyalty important for a business? Customer loyalty vs customer retentionIncreases Customer Lifetime Value (CLTV)Loyal customers spend more, more oftenBuild a community around your brandInnovations in Customer Loyalty and RetentionPredictive analytics and connected data What is Customer Loyalty? From incentivized to brand and inherited, there are a number of different types of loyalty – so, what’s the meaning of customer loyalty?   Customer loyalty can be defined as a person’s willingness to interact with and buy from a specific company on an ongoing basis. If you can create memorable, positive experiences for your customers, you’ll increase the chances of them not only coming back for more, but... --- ### Customer Loyalty Index 2024, Deutschland – Insights und Handlungsempfehlungen für deutsche Unternehmen > Was beeinflusst deutsche Verbraucher*innen bei ihrer Loyalität zu bestimmten Marken? Der diesjährige Customer Loyalty Index deckt wichtige Trends auf. - Published: 2024-09-24 - Modified: 2025-01-15 - URL: https://emarsystest.com/de/learn/blog/customer-loyalty-index-2024-deutschland/ - Categories: Insights, Wichtige Erkenntnisse - Tags: customer loyalty - Translation Priorities: Optional Echte, unerschütterliche Kund*innentreue ist der heilige Gral im Marketing. Viele Unternehmen streben aktiv danach, sich diese Art der Treue zu verdienen und zu sichern. Aber ähnlich wie beim heiligen Gral verhält es sich auch bei der wahren Kund*innenloyalität: Sie zu erreichen und zu bewahren gestaltet sich oft als schwierig. Neben einem umfassenden und datenbasierten Wissen über den eigenen Kund*innenstamm, sollten auch aktuelle Trends im Verbraucher*innenverhalten sowie ökonomische Gegebenheiten berücksichtigt werden, um personalisierte Kund*innen-Erlebnisse bereitstellen und so die Bindung – und auf lange Sicht auch die Treue – der Kund*innen zu steigern. Schließlich ist echte Kund*innentreue der Ausgangspunkt für weitere umsatzfördernde Faktoren, wie z.  B. Wiederholungskäufe oder Brand Advocacy. Um also herauszufinden, wie Kund*innen weltweit über ihre Beziehung zu Unternehmen denken und worauf ihre Treue zu bestimmten Marken beruht, hat SAP Emarsys im vierten Jahr in Folge die Customer Loyalty Index-Studie durchgeführt. Opinion Matters hat dazu für den deutschen Report 2. 027 Verbraucher*innen in Deutschland zwischen dem 12. und 17. Juni 2024 befragt. Alle wichtigen Zahlen und Findings stellen wir in diesem Blogpost vor. Für einen detaillierten Einblick empfehlen wir Ihnen, die komplette Studie zu lesen. Welche Arten von Kund*innentreue gibt es eigentlich? Wie bereits erwähnt, gibt es die wahre, unerschütterliche Kund*innenloyalität. Daneben existieren aber noch weitere Formen der Kund*innentreue gegenüber einzelnen Marken. Wie diese aussehen, stellen wir in aller Kürze vor. Incentivierte Loyalität: entsteht durch Anreize wie Rabatte und Prämien, die für die Kund*innen kostensparend oder wertsteigernd sind. Inhärente Loyalität: beruht auf Traditionen oder dem langjährigen Bestehen einer Marke, bzw.... --- ### Transform Your CPG Marketing Strategy: Use Cases with Videos! > This series of short videos helps unlock ways to transform your CPG marketing strategy using omnichannel consumer experiences. - Published: 2024-09-18 - Modified: 2024-09-18 - URL: https://emarsystest.com/learn/blog/transform-your-cpg-marketing-strategy-use-cases-with-videos/ - Categories: SAP Emarsys Applied - Tags: analytics, consumer products, cpg, marketing automation, progressive profiling, video - Translation Priorities: Optional This series of short videos helps unlock ways to transform your CPG marketing strategy using omnichannel consumer experiences. When developing your CPG marketing strategy, the right place to start is with these questions: What consumer data do you have?   What are your goals?   With a clear understanding of your data and goals, you can begin activating that data in effective, personalized campaigns that drive engagement.   As a Principal Solutions Consultant for Emarsys, this is foundational advice I share with marketers. But data and goals are just the beginning when you’re creating an engaging CPG marketing strategy. The following five chapters (each under 3 minutes) in this series offer practical advice and real demonstrations. I'll help you uncover what it takes to develop a CPG marketing strategy that drives real outcomes and long-lasting loyalty. Contents: 1. Omnichannel for CPG Marketing Strategy Starts with Data2. Grow Acquisition with Progressive Profiling & Dynamic Content3. Drive Engagement with Re-Targeting Segmentation4. Scale Loyalty & Retention with Marketing Automation5. Measure the Success of Your CPG Marketing Strategy with Campaign AnalyticsConclusion: "Be Resourceful, Create Opportunities" 1. Omnichannel for CPG Marketing Strategy Starts with Data Omnichannel engagement means connecting the experience across channels and delivering content that’s tailored to your consumers. But how can marketers develop their understanding of consumers when there isn’t a direct point of sale? Key Takeaways: ☑️ Know your data and your goals. ☑️ If you can build an audience, you can send a message. ☑️ By taking signals from consumers and putting them into practice, you can build engagement. 2. Grow Acquisition with Progressive Profiling & Dynamic Content... --- ### Key Insights on Customer Loyalty for Hong Kong Retail Landscape > Key insights into the Hong Kong retail landscape and how marketers can create omnichannel experiences that boost loyalty. - Published: 2024-09-16 - Modified: 2024-09-19 - URL: https://emarsystest.com/learn/blog/hong-kong-retail-landscape/ - Categories: General, SAP Emarsys Applied - Translation Priorities: Optional On August 1st, we had the privilege of partnering with Meta and Omnichat to host the event "Driving Customer Acquisition and Loyalty Through Seamless Omnichannel Experiences" in Hong Kong. The event featured insightful sharing with each speaker contributing their expertise to the evolving conversation on customer engagement in today’s digital landscape.   As we navigate through 2024, the retail landscape in Hong Kong has faced significant challenges, with a notable YoY decline in sales by 11. 5%, dropping to HK$30. 5 billion in May. This downturn has underscored the importance of finding innovative ways to engage and retain customers. Omnichannel personalization becomes increasingly crucial during such periods, as it allows retailers to connect with customers on a deeper level, delivering tailored experiences that can drive customer loyalty and mitigate the impact of declining sales. By understanding and anticipating customer needs across multiple channels, businesses can maintain relevance and foster stronger, more resilient relationships with their audience.   The 7 Pillars of Omnichannel Personalization: A Strategic Approach  During our session, we explored the seven key pillars that form the foundation of effective omnichannel personalization:  Integrate Data at Scale – Creating a single, cohesive view of the customer by integrating data across all touchpoints Connect Commerce Experiences – Assisting customers in making confident purchases in I-Want-to-Buy moments Prioritize Customer Loyalty – Delivering personalized lifecycle engagements across customer experience touchpoints to increase lifetime value Consider Context, Relevancy & Real-Time – Creating clever customer experiences through the channels they use most Personalize 1:1 at... --- ### Power to the Marketer Los Angeles: Sara Richter on her Hollywood Homecoming > Power to the Marketer Los Angeles on September 19 2024 offers insights into AI in marketing, omnichannel engagement, and more. - Published: 2024-09-10 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-los-angeles-sara-richter-on-her-hollywood-homecoming/ - Categories: General, Insights - Translation Priorities: Optional Power to the Marketer Los Angeles on September 19 2024 offers insights into AI in marketing, omnichannel engagement, and more. From the bright lights of the Hollywood sign to the Walk of Fame, Los Angeles is home to some of America’s most iconic images, as well as some of our most important companies and fastest-growing fashion brands. It also happens to be home to our very own CMO, Sara Richter. We caught up with her to find out what unique moments she expects Power to the Marketer Los Angeles to offer. It's coming up on September 19th, 2024, and will include insights from brands like Wella, True Religion, Rare Beauty, IMAX, E. L. F Beauty, and Reformation. If you're headed to L. A. for the event, don't miss Sara's insider foodie recommendations! Here's our Q&A with Sara: Q. Sara, you’re headed back to LA for the Power to the Marketer Festival. How does it feel to bring this event to your hometown?   Sara: I’m so excited! We’re taking the Power to the Marketer Festival to my hometown of LA. For an event around personalization, it doesn’t get more personalized than that! I try to go back at least once a year, but this will be my first time returning to LA in a professional capacity. It’s like a marriage of my old world and my new one. Plus, I’ll be staying with family, which is great because my brother lives just 15 minutes from the event. I’ll get to see my parents, my brother and his wife, and maybe even a few old friends from high school while I’m... --- ### How to Choose the Best B2C Software for Your E-Commerce Business [Expert Advice] > In the market for B2C e-commerce software? This guide has everything you need to ensure you find the right provider for your business. - Published: 2024-09-02 - Modified: 2025-02-10 - URL: https://emarsystest.com/learn/blog/how-to-choose-the-best-b2c-ecommerce-software/ - Categories: General - Translation Priorities: Optional --- ### SAP Emarsys Product Release de agosto de 2024: Acelere la ejecución y la eficiencia con actualizaciones de IA, industria y empresa > El SAP Emarsys Product Release de agosto de 2024 faciliata a los profesionales de marketing nuevas formas de crear, lanzar y escalar la interacción personalizada y omnicanal con el cliente para mejorar los resultados empresariales. - Published: 2024-08-28 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: artificial intelligence marketing, customer loyalty, Estrategia de marketing, lanzamiento de productos, marketing con IA, Marketing omnicanal, marketing strategy, omnichannel marketing - Translation Priorities: Opcional Pisando los talones de nuestra exitosa actualización de junio, nos complace anunciar el lanzamiento de agosto para SAP Emarsys Customer Engagement. Con esta actualización, introducimos mejoras innovadoras en todo nuestro conjunto de soluciones diseñadas para avanzar aún más en la ejecución, la personalización y el análisis del marketing omnicanal. Sigue leyendo para obtener más información sobre lo que está disponible para ti: Conectado e informativo: Innovaciones inteligentes con enfoque omnicanal En nuestro afán por ayudar a los profesionales de marketing a fortalecer la conexión con los clientes y empoderarlos con información para crear auténticas experiencias omnicanal, nos complace ofrecer innovaciones que facilitan una mejor personalización con inteligencia incorporada y simplifican el trabajo. Todos los tipos de segmentos en interacciones La implementación de todos los tipos de segmentos en Interacciones denota una mejora significativa en nuestro ya sólido conjunto de funciones de segmentación. Esta función permite a los profesionales de marketing aplicar cualquier tipo de segmento (p. ej. , correo electrónico o comportamiento móvil) para el filtrado de público dentro de los nodos de Segmento, Exclusión o Cambio de filtro de los programas de automatización de interacciones (es decir, aquellos basados en eventos o desencadenantes en lugar de envíos programados). Esta función enriquece los casos de uso existentes y abre nuevas oportunidades para una segmentación de públicos aún más precisa. Seguimiento de links para WhatsApp (usuarios pioneros) En nuestro continuo perfeccionamiento de los canales conversacionales, hemos agregado el seguimiento de links para WhatsApp. Esta función acorta automáticamente las URL y permite... --- ### August Product Release 2024 de SAP Emarsys : accélérer l’exécution et l’efficacité grâce à l’IA et aux mises à jour du secteur et de l’entreprise > L’August Product Release 2024 de SAP Emarsys offre aux marketeurs de nouveaux moyens de créer, lancer et développer un engagement client personnalisé et omnicanal afin d’obtenir des résultats business. - Published: 2024-08-28 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: artificial intelligence marketing, customer loyalty, Fidélisation des clients, marketing IA, marketing omnicanal, marketing strategy, omnichannel marketing, stratégie de marketing - Translation Priorities: Optional Après le succès de la mise à jour de juin, nous avons le plaisir d’annoncer l’August Product Release de la solution d’engagement client SAP Emarsys. Dans le cadre de cette mise à jour, nous apportons des améliorations innovantes à l’ensemble de notre suite de solutions, conçues pour faire progresser l’exécution, la personnalisation et l’analyse du marketing omnicanal. Lisez la suite pour en savoir plus sur les possibilités qui s’offrent à vous : Connectivité et pertinence : innovations intelligentes et omnicanales Dans notre volonté d’aider les marketeurs à renforcer le lien avec les clients et à leur donner les moyens de créer de véritables expériences omnicanales, nous sommes heureux de proposer des innovations permettant d’améliorer la personnalisation grâce à l’intelligence intégrée et de faciliter le travail. Tous les types de segments dans les interactions Le déploiement de tous les types de segments dans les Interactions constitue une amélioration significative de notre ensemble déjà très étendu de fonctionnalités de segmentation. Cette fonctionnalité permet aux marketeurs d’appliquer n’importe quel type de segment (par exemple, comportement par email ou sur mobile) pour le filtrage de l’audience dans les nœuds Segment, Exclure ou Interrupteur de filtre des programmes d’automatisation des interactions (c’est-à-dire ceux qui sont basés sur des événements ou des déclencheurs par rapport aux envois programmés). Cette fonctionnalité permet d’enrichir les cas d’usages existants et d’ouvrir de nouvelles perspectives pour un ciblage encore plus précis de l’audience. Traçage de lien pour WhatsApp (adoption précoce) Dans le cadre de l’amélioration continue des Canaux de conversation, nous avons... --- ### SAP Emarsys Product Release – August 2024: Mehr Effizienz für Ihre Marketingmaßnahmen dank AI sowie branchen- und unternehmenstauglicher Updates > Das SAP Emarsys Product Release vom August 2024 eröffnet Marketern ganz neue Möglichkeiten für die Skalierung von personalisiertem Omnichannel Customer Engagement. - Published: 2024-08-28 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/ - Categories: Behind the Tech, SAP Emarsys Applied, SAP Emarsys in practice, Wissenschaft und Technik - Tags: artificial intelligence marketing, customer loyalty, marketing strategy, omnichannel marketing - Translation Priorities: Optional Nach unserem erfolgreichen Update im Juni freuen wir uns, Ihnen unser August Product Release für SAP Emarsys Customer Engagement vorzustellen. Mit diesem Update bieten wir Ihnen innovative Erweiterungen für unsere gesamte Suite an Lösungen, mit denen Sie Ihr Omnichannel-Marketing, Ihre Personalisierung und Ihre Analysen weiter verbessern können. Lesen Sie weiter, um mehr darüber zu erfahren, welche neuen Möglichkeiten Ihnen nun zur Verfügung stehen: Vernetzt und informiert: intelligente Omnichannel-Innovationen Unser Ziel ist es, Marketingverantwortliche dabei zu unterstützen, die Bindung zu ihren Kund*innen zu stärken und ihnen Insights zu ermöglichen, mit denen sie echte Omnichannel-Erlebnisse schaffen können. Darum freuen wir uns, Ihnen weitere Innovationen anbieten zu können, die eine bessere Personalisierung mit integrierter Marketing Intelligence ermöglichen und Ihre Arbeit erleichtern. Alle Segmenttypen in Interactions Die Einführung aller Segmenttypen für Interactions stellt eine bedeutende Erweiterung unserer ohnehin schon robusten Segmentierungsfunktionen dar. Mit dieser Funktion können Marketer jeden beliebigen Segmenttyp (z.  B. E-Mail- oder Mobilverhalten) für die Filterung von Zielgruppen in den Knoten „Segment“, „Ausschließen“ oder „Filter-Schalter“ von Interactions-Automatisierungsprogrammen anwenden (d.  h. solche, die auf Events oder Triggern – im Gegensatz zu geplanten Sendungen – basieren). Das Feature bereichert die bereits vorhandenen Use Cases und eröffnet neue Möglichkeiten für ein noch präziseres Zielgruppen-Targeting. Link-Tracking für WhatsApp (für Early Adopter) Im Rahmen unserer ständigen Weiterentwicklung der Conversational Channels haben wir Link-Tracking für WhatsApp hinzugefügt. Diese Funktion verkürzt URLs automatisch und ermöglicht es Marketern, die Link-Performance in diesem stetig wachsenden Kanal problemlos zu tracken. Außerdem wird damit die Grundlage für eine effektive Messung von Attribution und ROI gelegt,... --- ### SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry, and Enterprise Updates > Learn about the SAP Emarsys August 2024 Product Release: Accelerate Execution and Efficiency with AI, Industry and Enterprise Updates. - Published: 2024-08-28 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/emarsys-august-2024-product-release/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: artificial intelligence marketing, customer loyalty, marketing strategy, omnichannel marketing - Translation Priorities: Optional Hot on the heels of our successful June update, we’re happy to announce the Emarsys August 2024 Product Release. With this update, we are introducing innovative enhancements across our solution suite designed to further advance omnichannel marketing execution, personalization and analytics. Read on to learn more about what’s available to you: Emarsys August 2024 Product Release: Connected & Insightful for Intelligent, Omnichannel Innovations In our quest to help marketers foster connection with customers and empower them with insights to create true omnichannel experiences, we’re pleased to offer innovations that facilitate better personalization with built-in intelligence and make work easier.   All Segment Types in Interactions The rollout of all Segment Types to Interactions marks a significant enhancement to our already robust set of segmenting features. This feature allows marketers to apply any segment type (e. g. email or mobile behavior) for audience filtering within the Segment, Exclude, or Filter Switch nodes of Interactions automation programs (i. e. those based on events or triggers versus scheduled sends). This capability enriches existing use cases and opens new opportunities for even more precise audience targeting. Link Tracking for WhatsApp (Early Adopter) In our continued refinement of Conversational Channels, we've added Link Tracking for WhatsApp. This feature automatically shortens URLs and enables marketers to easily track link performance in this steadily-growing channel. It also lays the foundation to effectively measure attribution and ROI, which will be available in future updates. This feature is currently available to our early adopters. Read on for the latest... --- ### 11 Powerful Tactics to Automate Your Sports & Entertainment Marketing Strategy > Sports and entertainment business? Give your marketing a boost with these 11 actionable automation tactics. - Published: 2024-08-20 - Modified: 2024-09-10 - URL: https://emarsystest.com/learn/blog/sports-and-entertainment-marketing-tactics-strategies/ - Categories: General - Translation Priorities: Optional Sports and entertainment business? Give your marketing a boost with these 11 actionable automation tactics. Looking to keep up with the fast pace of your fans, and deliver the experiences they expect in exchange for their loyalty? You need a strategy that seamlessly integrates across all channels and keeps your audience hooked, whether they’re at the game, online, or on their phones.   This is where automated marketing tactics come into play, transforming scattered efforts into a cohesive, revenue-driving powerhouse. In this post, we’ll explore the exact tactics top brands use to maintain fan loyalty, boost engagement, and drive sales. By the time you’re done reading, you’ll have actionable strategies you can implement to see real results. Ready to make a change? Let’s dive in. 1. Welcome Series First impressions matter. A well-crafted welcome series introduces new subscribers to your brand, sets expectations, and starts building a relationship. For sports and entertainment brands, this series can highlight past events, provide links to upcoming ones, and even offer a discount on their next ticket purchase. This automated sequence ensures that every new fan feels welcomed and valued from the start. Key tips: Timing is key: Send the first welcome email immediately after signup to capitalize on the fan's initial interest. Follow up with additional emails spaced a few days apart to maintain momentum. Personalization matters: Use data from the signup process to personalize the welcome series. Mention the fan's favorite team or artist and suggest upcoming events or merchandise based on their preferences. 2. Event Reminder Sequence Keep your fans in the loop by sending reminders... --- ### Cómo crear una experiencia de CPG que promueva la lealtad > Obtenga estrategias para ofrecer experiencias de CPG relevantes y personalizadas. ¡La diferencia entre un consumidor de una compra y un fanático leal de la marca! - Published: 2024-08-19 - Modified: 2024-09-17 - URL: https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/ - Categories: Actionable Insights, How to - Tags: cpg, customer engagement, customer loyalty, lealtad - Translation Priorities: Opcional Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan! La experiencia de CPG que ofrezca a sus consumidores marcará la diferencia entre la lealtad a largo plazo y una única compra. Entonces, ¿cómo ofrecer grandes experiencias, de forma coherente y escalada, para desenvolver una verdadera lealtad del consumidor? Como consultor de soluciones, trabajo en estrecha colaboración con marcas de bienes de consumo envasados de todo tipo: marcas de queso, productos de belleza, dulces y todo lo demás. Una y otra vez, las marcas que buscan comprender a sus consumidores, para conectarse con ellos de forma significativa en todos los puntos de contacto, se están preparando para el crecimiento a largo plazo. En este artículo, exponemos estrategias y prácticas recomendadas para crear experiencias de CPG que hagan que los consumidores regresen por más. ¿Qué es la experiencia CPG? La experiencia de CPG abarca todas las interacciones que un consumidor tiene con una marca del sector de bienes de consumo empaquetados (CPG). Esto incluye interacciones como ver anuncios del producto, comprar a través de un minorista externo, usar el producto e interactuar con la marca en línea. La experiencia de CPG es similar a la experiencia del cliente (CX), pero con capas adicionales de matices únicos para la industria de productos de consumo. Mientras que la CX suele girar en torno a las compras realizadas por el cliente directamente de la marca, la experiencia de CPG tiene un parentesco indirecto con esa interacción, simplemente por la naturaleza de CPG. Esto significa que para proporcionar el mismo nivel de experiencia al cliente... --- ### Como criar uma experiência para a indústria de CPG que estimule a lealdade? > Obtenha estratégias para oferecer experiências personalizadas e relevantes no setor de bens de consumo embalados (CPG). Transforme um consumidor ocasional em um fã fiel da sua marca! - Published: 2024-08-19 - Modified: 2024-09-18 - URL: https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/ - Categories: Actionable Insights, All, How to - Tags: cpg, customer engagement, customer loyalty, engajamento dos clientes, Experiência em CPG, fidelização de clientes - Translation Priorities: Optional Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan! A experiência que você oferece aos seus consumidores de bens embalados faz a diferença entre a fidelidade de longo prazo e as compras pontuais. Então, como oferecer experiências ótimas, consistentes e em escala, a fim de desenvolver a verdadeira fidelidade do consumidor? Como consultor de soluções, trabalho em estreita colaboração com marcas de CPG de todos os tipos: marcas de queijos, produtos de beleza, doces e etc. Repetidamente, as marcas que buscam entender seus consumidores e conectar-se com eles de formas significativas em todos os pontos de contato, são as que se posicionam para o crescimento de longo prazo. Neste artigo, apresentamos estratégias e práticas recomendadas para criar os tipos de experiências de CPG, que fazem com que os consumidores se mantenham voltando sempre. O que é experiência no universo de bens de consumo embalados? A experiência no setor de CPG refere-se a toda a interação que um consumidor tem com uma marca na indústria de bens de consumo embalados. Isso inclui interações como: ver anúncios dos produtos, comprar por meio de varejistas terceirizados, usar os produtos e interagir com a marca online. A experiência do consumidor de bens embalados (CPG) é semelhante à experiência do cliente (CX), mas com camadas adicionais de nuances exclusivas do setor de produtos de consumo. Enquanto a CX geralmente gira em torno de compras diretas feitas pelo cliente da marca, a experiência do consumidor de bens embalados tem uma relação indireta com aquela interação, simplesmente por causa da natureza do CPG. Isso significa que,... --- ### Comment créer une expérience propice à la fidélisation dans le secteur des biens de consommation > Découvrez des stratégies pour offrir des expériences pertinentes et personnalisées dans le secteur des biens de consommation. Faites la différence entre un consommateur ponctuel et un fan fidèle de votre marque ! - Published: 2024-08-19 - Modified: 2024-09-17 - URL: https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/ - Categories: Actionable Insights, How to - Tags: cpg, customer engagement, customer loyalty, Fidélisation des clients - Translation Priorities: Optional Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan! L’expérience que vous offrez à vos consommateurs dans le secteur des biens de consommation fera la différence entre une fidélité à long terme et des achats ponctuels. Alors, comment offrir des expériences exceptionnelles, systématiquement et à grande échelle, afin de véritablement fidéliser les consommateurs ? En tant que consultant en solutions, je travaille en étroite collaboration avec des marques du secteur des biens de consommation de tous types : marques de fromage, produits de beauté, bonbons, pour ne citer qu’elles. Les marques qui cherchent à comprendre leurs consommateurs, à créer un lien significatif avec eux sur tous les points de contact, se donnent les moyens d’établir une croissance à long terme. Dans cet article, je vous propose des stratégies et des bonnes pratiques pour créer le type d’expériences du secteur des biens de consommation qui incitent les consommateurs à revenir. Qu’est-ce qu’une expérience dans le secteur des biens de consommation ? On entend par expérience dans le secteur des biens de consommation l’ensemble de l’interaction entre un consommateur et une marque du secteur des biens de consommation. Il s’agit d’interactions telles que le fait de consulter des publicités pour le produit, de l’acheter par l’intermédiaire d’un commerçant tiers, d’utiliser le produit et d’interagir avec la marque en ligne. L’expérience dans le secteur des biens de consommation est similaire à l’expérience client, mais avec des nuances supplémentaires propres au secteur des biens de consommation. Alors que l’expérience client s’articule généralement autour des achats directs effectués par le client auprès de la... --- ### Wie Sie CPG-Erlebnisse gestalten, mit denen Sie die Kund*innentreue fördern können > Hier finden Sie Strategien für die Bereitstellung relevanter, personalisierter Konsumgüter-Erlebnisse. Mehr erfahren. - Published: 2024-08-19 - Modified: 2024-09-17 - URL: https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/ - Categories: Actionable Insights, How to, Wichtige Erkenntnisse - Tags: cpg, customer engagement, customer loyalty - Translation Priorities: Optional Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan! Je nachdem, welches Konsumgüter-Erlebnis (CPG-Erlebnis) Sie den Verbraucher*innen bieten, kann dies den Unterschied zwischen langfristiger Loyalität und einmaligen Käufen ausmachen. Wie können Sie also konsistent und in großem Umfang erstklassige Erlebnisse bieten, damit sich daraus echte Kund*innentreue entwickelt?   Als Solution Consultant arbeite ich eng mit CPG-Marken aller Art zusammen – Käserei-Unternehmen, Kosmetikprodukte, Süßigkeiten und vieles mehr. Immer wieder zeigt sich, dass Marken, die versuchen, ihre Konsument*innen zu verstehen, um sie auf relevante Weise über alle Touchpoints hinweg ansprechen zu können, den Weg für dauerhaftes Wachstum ebnen.   In diesem Artikel stelle ich Ihnen Strategien und Best Practices vor, mit denen Sie für die Art von CPG-Erlebnissen sorgen können, bei denen Ihre Kund*innen immer wieder gerne zu Ihnen zurückkommen. Was ist ein CPG-Erlebnis? Unter „CPG-Erlebnis“ versteht man die gesamte Interaktion, die Verbraucher*innen mit einer Marke der Konsumgüterbranche (Consumer Packaged Goods, CPG) haben. Zu den Interaktionen gehören z.  B. das Sehen von Werbung für das Produkt, der Kauf über einen Drittanbieter, die Verwendung des Produkts und die Online-Interaktion mit der Marke.   Das CPG-Erlebnis ähnelt dem Kund*innenerlebnis (Customer Experience, CX), hat aber zusätzliche Aspekte, die nur in der Konsumgüterindustrie vorkommen. Während es bei der CX in der Regel um direkte Käufe von Kund*innen bei der Marke geht, fehlt dieser Teil der Interaktion bei CPG-Erlebnissen einfach aufgrund der Besonderheiten in der Konsumgüterbranche. Das bedeutet, dass CPG-Marketer Wege finden müssen, diese Lücke zu schließen und direkte Kund*innenerlebnisse zu schaffen, damit sie dasselbe Niveau an CX bieten können, das die Käufer*innen erwarten. Wenn Sie nicht... --- ### How to Create a CPG Experience That Drives Loyalty > Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan! - Published: 2024-08-19 - Modified: 2024-09-17 - URL: https://emarsystest.com/learn/blog/how-to-create-a-cpg-experience-that-drives-loyalty/ - Categories: Actionable Insights, How to - Tags: cpg, customer engagement, customer loyalty - Translation Priorities: Optional Get strategies for delivering relevant, personalized CPG experiences. Make the difference between a one-time consumer and a loyal brand fan! The CPG experience you offer your consumers will make the difference between long-term loyalty and one-off purchases. So how can you deliver great experiences, consistently and at scale, in order to develop true consumer loyalty?   As a solution consultant, I work closely with CPG brands of all types — cheese brands, beauty products, candy, and everything in between. Time and again, it’s that the brands that seek to understand their consumers, to connect with them in meaningful ways across touchpoints, are setting themselves up for long-term growth.   In this article, I’ve laid out strategies and best practices for creating the kinds of CPG experiences that keep consumers coming back for more. What Is CPG Experience?   CPG experience refers to the entire interaction that a consumer has with a brand in the consumer packaged goods (CPG) industry. This includes interactions such as seeing ads for the product, purchasing via a third-party retailer, using the product, and engaging with the brand online.   CPG experience is similar to customer experience (CX), but with added layers of nuance unique to the consumer products industry. Whereas CX commonly revolves around direct purchases made by the customer from the brand, CPG experience is one step removed from that interaction simply because of the nature of CPG. This means that in order to provide the same level of customer experience that shoppers have come to expect, CPG marketers must find ways to close the gap and create direct consumer experiences Unless you’re a... --- ### 3 Examples of Sports & Entertainment Brands Crushing Omnichannel Fan Engagement > Hear 3 stories of sports and entertainment businesses creating consistent omnichannel experiences that drive profitable growth. - Published: 2024-08-15 - Modified: 2024-08-15 - URL: https://emarsystest.com/learn/blog/omnichannel-fan-engagement-examples-sports-entertainment/ - Categories: Actionable Insights - Tags: omnichannel marketing - Translation Priorities: Optional Hear 3 stories of sports and entertainment businesses creating consistent omnichannel experiences that drive profitable growth. As a sports and entertainment business, you’ll know that true fandom is enduring. Your diehard fans aren’t going to stop supporting their hometown team, or following their favorite band, because of a disconnected cross-channel marketing experience. However, if your marketing isn’t on-point, those fans will engage less – and they’ll spend less, less often. Omnichannel marketing is the solution to this challenge. In this article, we’re sharing three stories of sports and entertainment businesses rising to the challenge of consistent cross-channel engagement, delivering compelling experiences that drive profitable revenue. Let’s dive in. 1. Gibson: Building Direct Connections with Music Fans Founded in 1894, Gibson has been shaping the face of the electronic music industry since its very inception. Built on a foundation of innovation, quality and world-class craftsmanship, Gibson has a clear but ambitious goal: to own the largest share of sound. To achieve this, they knew engaging their fans directly was key. Challenges: Before partnering with SAP Emarsys, Gibson Brands mostly relied on partner sellers to drive revenue for the business, like Guitar Center, Sweetwater, or Long & McQuade. However, they were looking for ways to expand their direct to consumer capabilities. This meant setting up retail channels and engagement tactics from the ground up while working with retail partners to help support their B2B2C strategy. Solution: Gibson partnered with SAP Emarsys to develop a robust omnichannel strategy that would allow them to engage directly with their fans and reduce reliance on third-party sellers. By using Emarsys' pre-built marketing... --- ### 5 Expert Tips to Inspire Your CPG Marketing Strategy > Catch short videos from marketers at top CPG brands as they reveal their strategies for driving direct consumer engagement. - Published: 2024-08-01 - Modified: 2024-09-17 - URL: https://emarsystest.com/learn/blog/5-expert-tips-to-inspire-your-cpg-marketing-strategy/ - Categories: Customer Stories, SAP Emarsys Applied - Tags: customer engagement, marketing strategy, omnichannel marketing, personalization - Translation Priorities: Optional Catch short videos from marketers at top CPG brands as they reveal their strategies for driving direct consumer engagement. A great CPG marketing strategy is tailored — tailored for your product, for the channels you’re using to engage, and especially for your consumers. However, I realize it can be tough to create tailored consumer engagement when there isn’t that DTC purchase. As a Principal Solutions Consultant for SAP Emarsys, I’ve worked with some amazing CPG brands to uncover their use cases and find ways to better understand their consumers.   That’s why I was excited about the recent panel at the Omnichannel & AI Masterclass, More Than Commerce: How CPG Brands are Building Direct-to-Consumer Engagement. This panel, filled with experts from top CPG brands, dove into exactly the key topics I discuss with marketing leaders: creating value exchanges, personalizing consumer experiences, and building that consumer relationship over time.   The session held some great strategies that I think are worth highlighting, so read on to learn more. Building Authentic Consumer Relationships with Your CPG Marketing Strategy One noticeable theme during the CPG panel session was the idea of putting the consumer at the heart of your marketing. The moderator, Don Brett, helped pull that idea together:  “All of us, in some permutation one way or another, have said the customer, the consumer is the heart of it all. So finding ways, capabilities, and systems to enable us and your brand to stay very close to he or she will be critically important in order to position yourself for the best in class and future. ” Don Brett, Host, The... --- ### Google Drops Cookieless Commitments: What It Means for Marketers? > Though Google no longer plan to abolish third-party cookies from Chrome, first-party data remains "the lifeblood of successful marketing." - Published: 2024-07-31 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/google-drops-cookieless-commitments-what-it-means-for-marketers/ - Categories: General, Thought Leadership - Tags: cookieless tracking, first-party data - Translation Priorities: Optional After four years of ups and downs, Google has decided to abandon its efforts to abolish third-party cookies in its Chrome web browser. In this post, I’ll be asking what that means for us at SAP Emarsys, for our customers, and for the industry as a whole. It’s been a long road getting here, but after four years of ups and downs, Google has finally decided to abandon its efforts to abolish third-party cookies in its Chrome web browser. In this post, I’ll be asking what that means for us at SAP Emarsys, for our customers, and for the industry as a whole. Our Advice to Marketers For several years now, we’ve discussed a number of viable alternatives to cookies to target customers and personalize content. Going back as far as 2020, our advice to marketers has been simple and clear: Prioritize your collection and use of owned, first-party data. Build server-to-server integrations to keep total control over data you share. Focus on permission-based marketing to allow greater control and consumer privacy. Today, that advice doesn’t change. Yes, the pressure is off from Google. Yes, there is no longer a hard deadline looming over the marketing industry. But those facts don’t change the incredible value that moving from third-party to first-party data can bring to your marketing campaigns. Privacy Remains Priority Regardless of Google’s decision, privacy remains essential to customers. In fact, our 2024 research shows that one in three consumers (37%) view maintaining control over their personal privacy as a top priority. Another third (32%) will stop buying from a brand they were previously loyal to if it fails to treat their data responsibly. While Google may have moved away from the total abolition of cookies, it still refuses to recommend them as a reliable, privacy-first... --- ### Ya están disponibles las calificaciones G2 para el segundo trimestre de 2024: así es como se clasifica SAP Emarsys - Published: 2024-07-23 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/ - Categories: General - Translation Priorities: Opcional No hay mejor indicador de la forma en que una empresa presta servicios a sus clientes que los comentarios de los propios clientes. En SAP Emarsys, uno de nuestros principios fundamentales es que tenemos “obsesión por el cliente”. Eso significa que filtramos todo lo que hacemos, desde el desarrollo de productos hasta la gestión de relaciones, en función de las necesidades y los comentarios de nuestros clientes. En pocas palabras: cuando los clientes hablan, nosotros escuchamos. Por este motivo, las calificaciones G2 del último trimestre son particularmente gratificantes. Nos entusiasma muchísimo emerger nuevamente como líderes en las últimas calificaciones G2 para el segundo trimestre de 2024. Los clientes nos destacaron por nuestro reconocimiento en marketing móvil, automatización de marketing, fidelización de clientes, correos electrónicos transaccionales, análisis de marketing y mucho más. ¡Veamos cómo le fue a SAP Emarsys en esta ronda de calificaciones G2! Además, podrá echar un vistazo de lo que dicen los clientes. Una descripción general En el segundo trimestre, SAP Emarsys apareció en más de 315 informes y obtuvo 46 insignias, de las cuales 4 fueron insignias de líder. Nos mencionaron en 10 informes nuevos y recibimos más de 18 insignias nuevas que no habíamos obtenido anteriormente. Nuestros clientes notaron nuestro enfoque en la innovación y en mantenernos a la vanguardia de nuestra industria, y eso nos complace. Un crítico lo resumió de la siguiente manera: “Creo que SAP Emarsys es una herramienta muy inteligente para la automatización del marketing y, lo más importante, es realmente fácil... --- ### Chegaram as avaliações da G2 para o segundo trimestre de 2024: veja qual foi a classificação da SAP Emarsys > SAP Emarsys eleita líder mais uma vez! Veja porque nossos clientes nos avaliam tão bem. - Published: 2024-07-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/ - Categories: All - Translation Priorities: Optional Não existe parâmetro melhor de como uma empresa está atendendo os clientes do que o feedback dos próprios clientes. Na SAP Emarsys, um dos nossos principais lemas é: "obcecados pelo cliente". Isso significa que filtramos tudo o que fazemos, do desenvolvimento de produto à gestão de relacionamento, com base nas necessidades e no feedback dos clientes. Em resumo: quando os clientes falam, nós ouvimos. É por isso que as avaliações da G2 do último trimestre foram particularmente gratificantes. Estamos empolgados mais uma vez de sairmos como líderes nas mais recentes avaliações da G2 para o segundo trimestre de 2024. Os clientes nos destacaram em marketing móvel, automação de marketing, fidelidade do cliente, e-mails transacionais, análise de marketing etc. Vamos ver como a Emarsys se saiu nessa rodada de avaliações da G2! Além disso, vamos exibir uma prévia do que os clientes estão dizendo. Uma visão geral No segundo trimestre, a Emarsys constou em mais de 315 relatórios, conquistando 46 emblemas, quatro dos quais são de líder. Fomos mencionados em 10 novos relatórios e recebemos mais 18 novos emblemas que ainda não tínhamos. Os clientes perceberam nosso foco na inovação e que estamos na vanguarda do setor, e nós estamos muito satisfeitos. Um avaliador resumiu dizendo: "Acho que a Emarsys é uma ferramenta muito inteligente para automação de marketing, e, mais importante ainda, é muito fácil de usar. " Um das nossas metas é criar uma ferramenta que seja não apenas abrangente, mas que os clientes também possam usar de imediato... --- ### Die G2-Bewertungen für das 2. Quartal 2024 sind da! So hat SAP Emarsys abgeschnitten > Wir freuen uns sehr, dass wir in den neuesten G2-Ratings für das 2. Quartal 2024 erneut als Leader eingestuft wurden. Hier finden Sie einen Überblick der Ergebnisse und Stimmen unserer Kund*innen. - Published: 2024-07-23 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/ - Categories: Wissenschaft und Technik - Tags: G2-Bewertungen - Translation Priorities: Optional Es gibt keinen besseren Maßstab dafür, wie gut ein Unternehmen seine Kund*innen bedient, als das Feedback der eigenen Kundschaft. Zu den wichtigsten Grundsätzen von SAP Emarsys gehört es, dass wir kund*innenzentriert sind. Das bedeutet, dass wir alles, was wir tun – von der Produktentwicklung bis zum Relationship-Management – auf die Bedürfnisse und das Feedback unserer Kund*innen stützen. Unterm Strich bedeutet das: Wenn Kund*innen sprechen, hören wir zu. Darum freuen wir uns ganz besonders über die G2-Bewertungen des letzten Quartals. Wir freuen uns sehr, dass wir in den neuesten G2-Ratings für das 2.  Quartal 2024 erneut als Leader eingestuft wurden. Unsere Kund*innen haben uns u.  a. für unsere Leistungen in den Bereichen Mobile Marketing, Marketing-Automation, Kund*innentreue, Transaktions-E-Mails, Marketing Analytics und vieles mehr ausgezeichnet. Grund genug uns einmal genauer anzuschauen, welche Ergebnisse SAP Emarsys in dieser Runde der G2-Bewertungen erzielen konnte! Außerdem möchten wir Ihnen einige Einblicke dazu geben, was unsere Kund*innen über uns zu sagen haben. Überblick Im 2. Quartal wurde SAP Emarsys in über 315 Berichten erwähnt. Wir konnten insgesamt 46 Abzeichen erzielen, 4 davon sind Leader-Abzeichen. Wir wurden in 10 neuen Berichten erwähnt und erhielten 18 neue Abzeichen, die wir zuvor noch nicht erworben hatten. Unsere Kund*innen haben erkannt, dass wir unser Augenmerk auf Innovation richten und immer an der Spitze unserer Branche stehen möchten – und das freut uns sehr. Eine Person fasste es in ihrer Bewertung wie folgt zusammen: „Ich denke, dass SAP Emarsys ein sehr intelligentes Tool für Marketing-Automation ist. Entscheidend ist aber, dass es wirklich einfach zu... --- ### Les évaluations G2 reçues au deuxième trimestre 2024 ont été publiées : intéressons-nous aux performances de SAP Emarsys > SAP Emarsys figure à nouveau parmi les leaders ! Découvrez pourquoi nos clients nous attribuent des notes aussi élevées. - Published: 2024-07-23 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/ - Categories: General - Translation Priorities: Optional Les retours des clients eux-mêmes sont le meilleur indicateur possible de la qualité de service d’une entreprise. Chez SAP Emarsys, « l’obsession client » est l’un de nos principes fondateurs. Cela signifie que chacune de nos actions, du développement produit à la gestion des relations, est observée par le prisme des besoins et des retours de nos clients. Bref, quand nos clients parlent, nous écoutons. Voilà pourquoi les évaluations G2 du dernier trimestre sont aussi valorisantes ! Nous sommes très fiers de constater que nous figurons une nouvelle fois parmi les leaders selon les évaluations G2 pour le deuxième trimestre 2024. Les clients nous ont plébiscités dans plusieurs domaines : marketing mobile, automatisation du marketing, fidélisation client, emails transactionnels, analyse marketing, etc. Voyons plus en détail les évaluations G2 d’SAP Emarsys ! Vous découvrirez également ce que nos clients disent de nous. Synthèse Au deuxième trimestre, SAP Emarsys a été cité dans plus de 315 rapports, obtenant 46 badges, dont 4 de leader. Nous avons été mentionnés dans 10 nouveaux rapports et reçu plus de 18 nouveaux badges inédits. Notre engagement envers l’innovation et notre volonté de rester à la pointe de notre secteur ont été remarqués par nos clients, ce qui est une véritable satisfaction. Un évaluateur a parfaitement résumé les choses en ces termes : « Je pense qu’SAP Emarsys est un outil d’automatisation marketing très intelligent, et le plus important est sa facilité d’utilisation. » Créer un outil complet que nos clients peuvent utiliser facilement et sans trop d’efforts fait partie... --- ### G2 Ratings Are in for Q2 ’24: Here’s How SAP Emarsys Ranked - Published: 2024-07-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-ratings-are-in-for-q2-24-heres-how-sap-emarsys-ranked/ - Categories: General - Translation Priorities: Optional There’s no better gauge of how a business is serving its customers than the feedback of the customers themselves. At SAP Emarsys, one of our main tenets is that we’re “customer-obsessed. ” That means we filter everything we do, from product development to relationship management, based on the needs and feedback of our customers.   Bottom line: when customers speak, we listen. That’s why this past quarter’s G2 ratings are particularly gratifying. We’re so thrilled to again emerge as a leader in the latest G2 ratings for Q2 2024. Customers singled us out for recognition in mobile marketing, marketing automation, customer loyalty, transactional emails, marketing analytics, and much more.   Let's dive in to how Emarsys did in this round of G2 ratings! Plus, we’ll give you a peek into what customers are saying. An Overview In Q2, Emarsys was featured in over 315 reports, earning 46 badges, 4 of those being leader badges. We were mentioned in 10 new reports and awarded 18+ new badges we hadn’t earned previously. Our focus on innovation and staying on the cutting edge of our industry was noted by our customers, and we’re delighted. One reviewer summed it up by saying: “I think Emarsys is a very smart tool for marketing automation, and what is most important is that it's really easy to use. ”  One of our mandates is creating not just a comprehensive tool, but also one that customers can use readily and without a lot of ramp-up time, and we’re... --- ### 12 Types of Email Marketing Campaigns That Drive Results (+ Examples) > Discover 12 different types of email campaigns and learn how they can be used to boost your email marketing strategy. - Published: 2024-07-22 - Modified: 2024-07-22 - URL: https://emarsystest.com/learn/blog/types-of-email-campaigns/ - Categories: Guides - Tags: automation, email marketing - Translation Priorities: Optional Discover 12 different types of email campaigns and learn how they can be used to boost your email marketing strategy. Marketing is changing at a rapid pace. With new tech tools and channels popping up seemingly every day, it can be challenging for marketers to know where to focus their precious time and budget. However, one channel has stood the test of time and takes pride of place for its ability to drive engagement, convert leads and secure long-lasting customers – email. In this article, we’re going to take a look at 13 different types of commonly used email marketing campaigns, and explain how they can help boost your overall digital marketing strategy.   Introduction to email marketing campaigns Although email may feel like an antiquated channel compared to social, SMS, or video, it’s still an excellent and highly utilized strategy — in fact, 89% of marketers still use email as their primary channel for lead generation. Email, especially when segmented and personalized to each customer, can help get eyes on your brand, improve conversion rates, and cultivate vital customer loyalty. Key types of email campaigns Email marketing can be used to gain brand awareness and visibility, boost engagement, acquire new customers, retain existing ones, drive loyalty, and much more. While there are endless different types of emails, campaigns can generally be organized into three overarching groups: Manual email campaigns: Emails that marketers craft and send at specific times to promote particular events or updates. These can include monthly newsletters, sales announcements, product releases, and brand updates. Automated email campaigns: These are pre-created emails that are designed to send based... --- ### What is Benchmarketing? > Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success. - Published: 2024-07-12 - Modified: 2024-07-12 - URL: https://emarsystest.com/learn/blog/what-is-benchmarketing/ - Categories: General - Translation Priorities: Optional Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success. As marketing leaders, we’re always looking for a way to make a serious impact. An impact on our customers and, ultimately, on our business. The pressures of succeeding in the organization as a marketing leader have also mounted. We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization.   But marketing doesn’t have to be like this.   With all of the tools and data available to us, it’s time for marketers to make a change. To leave behind our old way of doing things — of looking at and reporting on the same metrics over and over again — and start showing our organizations that we should be considered one of the most strategic assets in the business.   How can we do this? Marketers need to shift from focusing only on the channel-specific, operational KPIs we’ve come to know and plaster on every board report and instead emphasize strategic KPIs that actually impact our business. As the leaders in omnichannel marketing, we know how to unite channel strategy with data-driven insights to unlock a more strategic organization. In this article, we’ll discuss what benchmarketing means, how businesses can use it to their advantage, and the different tools that can help us make it a reality. Benchmarketing defined We’ve all heard of benchmarking. It’s an important part of any marketing strategy. Understanding how your business compares to others in your industry can help you not only gauge how your business is doing,... --- ### Wie Sie mit Markentransparenz Loyalität und Vertrauen aufbauen > Entdecken Sie, wie wichtig Markentransparenz für die Förderung von Vertrauen und Loyalität ist. Erfahren Sie außerdem, warum Transparenz so entscheidend ist und wie Ihr Unternehmen davon profitieren kann. - Published: 2024-07-11 - Modified: 2024-07-11 - URL: https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: brand transparency, customer loyalty, Kundentreue, Markentransparenz - Translation Priorities: Optional Im Marketing hat sich ein längst überfälliger Wandel vollzogen: Kund*innen haben jetzt die Kontrolle über ihre Beziehungen zu Marken (und nicht umgekehrt). Ihre Ansprüche an die Markentransparenz sind hoch, und ihre Toleranz gegenüber enttäuschenden Erlebnissen ist gering. Unzufriedene Kund*innen wandern schnell zu anderen Marken ab. Wenn Sie lebenslange, treue Kund*innen haben möchten, müssen Sie deren Erwartungen erfüllen. Dauerhafte Beziehungen zur Kundschaft von heute hängen von der Fähigkeit Ihrer Marke ab, hochgradig relevante, kontextbezogene und personalisierte Erlebnisse bereitzustellen, aber es gibt noch einen weiteren entscheidenden Faktor, der nicht übersehen werden sollte: Vertrauen. Wenn Kund*innen Ihrer Marke nicht vertrauen, können Sie sie nicht für sich gewinnen. Das Vertrauen Ihrer Kundschaft – und damit ihre Loyalität – zu gewinnen, beginnt damit, transparent zu sein. Wenn Sie sich zum Ziel gesetzt haben, die Kund*innentreue zu erhöhen, ist Markentransparenz also absolut notwendig. Was ist Markentransparenz? Markentransparenz (Brand Transparency) bedeutet, offen und ehrlich zu sein, wenn es um Ihre Produkte, Ihre Preisgestaltung, Ihre Werte und die Art und Weise, wie Sie Ihr Geschäft betreiben, geht. Kund*innen bekommen so einen Einblick, für was Ihr Unternehmen steht. Kürzlich hat Google Markentransparenz als entscheidendes Wettbewerbskriterium bezeichnet. „Über 90 % der Verbraucher*innen geben an, dass die Transparenz einer Marke wichtig für ihre Kaufentscheidungen ist. “ (Forbes) Transparenz vermitteln Sie durch Ihre Offenheit, Ihre Kommunikation, den Grad der Erreichbarkeit Ihres Unternehmens (und die Verfügbarkeit seiner Mitarbeiter*innen) und sogar durch Ihre Bereitschaft, Fehler einzugestehen und zuzugeben. Unternehmen sind nicht immer perfekt, und nicht alles läuft nach Plan. Ganz gleich, ob Sie plötzlich die Preise ändern,... --- ### Desmitificando la Inteligencia Artificial  > ¿Qué es la IA en realidad? Leer más. - Published: 2024-07-10 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/demystifying-ai/ - Categories: Actionable Insights - Tags: AI, IA, inteligencia artificial, Marketing de IA - Translation Priorities: Opcional No puedes asistir a un evento de marketing o abrir tu newsletter de marketing favorito sin leer alguna cosa sobre IA. ¿Es solo publicidad? ¿O es el futuro? ¿Son fundados los temores al respecto? Independientemente de lo que pienses al respecto, no se puede negar que la integración de la IA en las estrategias de marketing representa uno de los cambios más significativos para los profesionales del marketing en los últimos años, y está llamada a perdurar por mucho tiempo. Un nuevo estudio de SAP Emarsys ha revelado un marcado aumento de la demanda de IA por parte de los consumidores en el comercio electrónico. Los datos muestran que el 64% de los clientes piensa que la inteligencia artificial ha mejorado sus experiencias de compra. Esto representa un aumento del 51 % en 2023. Lejos de volver el marketing impersonal, como algunos creen, la IA está dando a los profesionales de marketing una nueva capacidad de entender y satisfacer a sus prospectos y clientes, además de permitir que los profesionales de marketing trabajen de forma más rápida e inteligente. La IA permite crear campañas más personalizadas y basadas en datos, lo que significa que cada cliente sentirá que sus necesidades y deseos únicos son más comprendidos y valorados. La IA predictiva permite a los profesionales del marketing adaptar las experiencias de cada cliente, con un trato único y personalizado que busca satisfacer sus expectativas. Desde el punto de vista del flujo de trabajo, la IA dota a los profesionales del marketing... --- ### Desmistificando a Inteligência Artificial > Na real, o que é IA? Saiba mais. - Published: 2024-07-10 - Modified: 2024-09-18 - URL: https://emarsystest.com/learn/blog/demystifying-ai/ - Categories: Actionable Insights, All - Tags: AI, IA, inteligência artificial, Marketing com IA - Translation Priorities: Optional Você não pode participar de um evento ou abrir sua newsletter preferida sobre tendências de marketing sem ver algo sobre IA. É exagero? Ou é o futuro? Os medos a respeito são bem fundamentados? Seja qual for a sua opinião sobre o assunto, não há como negar que a integração da IA às estratégias de marketing representa uma das mudanças mais significativas para o setor nos últimos anos e está fadada a fazer parte da nossa realidade por muito tempo. Uma nova pesquisa da SAP Emarsys encontrou um aumento acentuado na demanda do consumidor pela IA no comércio eletrônico. Os dados mostram que 64% dos compradores acham que a inteligência artificial melhorou suas experiências no varejo, um aumento em relação aos 51% de 2023. Ao contrário do que alguns acreditam, a IA está longe de tornar o marketing impessoal. Na verdade, ela dá aos profissionais de marketing uma nova capacidade de entender e encantar seus clientes potenciais e atuais, além de permitir que trabalhem de forma mais rápida e inteligente. A IA permite campanhas mais personalizadas e orientadas por dados, o que significa que cada cliente pode se sentir mais compreendido e valorizado por suas necessidades e desejos únicos. A IA preditiva também permite que os profissionais de marketing personalizem as experiências dos clientes, fazendo com que se sintam mais acolhidos e atendendo às suas exigências e vontades individuais. Em termos de fluxo de trabalho, a IA oferece aos profissionais de marketing ferramentas preditivas e generativas perfeitamente integradas aos processos... --- ### Démystifier l’IA > L’IA ? De quoi s’agit-il réellement ? En savoir plus. - Published: 2024-07-10 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/demystifying-ai/ - Categories: Actionable Insights - Tags: IA, intelligence artificielle, Marketing de l'IA - Translation Priorities: Optional Aujourd’hui, impossible d’assister à un événement marketing ou d’ouvrir votre newsletter marketing préférée sans entendre parler de l’IA. Est-ce une tendance qui disparaîtra aussi vite qu’elle est apparue ? Ou est-ce l’avenir ? Les craintes à son sujet sont-elles justifiées ? Quel que soit votre avis sur la question, impossible de nier que l’intégration de l’IA aux stratégies marketing représente, pour les marketeurs, l’un des plus grands bouleversements de ces dernières années. Et la tendance ne devrait pas s’inverser de sitôt. Selon une nouvelle étude conduite par SAP Emarsys, la demande des consommateurs en matière d’IA dans l’e-commerce a enregistré une hausse prononcée. 64 % des acheteurs pensent que l’intelligence artificielle a amélioré leurs expériences de retail, contre 51 % en 2023. Bien loin de rendre le marketing impersonnel, comme le pensent certains, l’IA donne aux marketeurs accès à de nouveaux outils leur permettant de mieux comprendre et satisfaire leurs prospects et leurs clients, tout en leur donnant la possibilité de travailler plus vite et plus intelligemment. L’IA, notamment prédictive, permet aux marketeurs d’adapter l’expérience au client. En facilitant le lancement de campagnes plus personnalisées et basées sur les données, chaque client se sent mieux compris et a l’impression que ses besoins et souhaits spécifiques sont valorisés. Du point de vue du flux de travail, les marketeurs disposent d’outils d’IA prédictive et générative qui s’intègrent parfaitement aux processus clés et réduisent la nécessité des interventions manuelles. L’IA peut améliorer la rapidité et la précision de la segmentation, de la création de contenus, de la personnalisation, de la... --- ### Den Nebel um AI lichten  > AI kommt in immer mehr Marketingbereichen zum Einsatz. Was Sie über die verschiedenen Arten von AI wissen müssen, erfahren Sie hier. - Published: 2024-07-10 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/demystifying-ai/ - Categories: Wichtige Erkenntnisse - Tags: AI, AI marketing, artificial intelligence - Translation Priorities: Optional Wenn Sie eine Marketing-Veranstaltung besuchen oder Ihren Lieblings-Newsletter mit Marketing-Insights öffnen, lesen Sie fast zwangsläufig auch etwas über das Thema AI. Ist es ein Hype? Oder ist AI die Zukunft? Sind die Ängste gegenüber der Technologie begründet? Wie immer man auch darüber denken mag, es lässt sich nicht leugnen, dass die Integration von AI in Marketingstrategien eine der bedeutendsten Veränderungen für Marketer in den letzten Jahren darstellt – und es spricht alles dafür, dass sie uns noch lange Zeit begleiten wird. Aus einer neuen Studie von SAP Emarsys geht hervor, dass die Nachfrage der Verbraucher*innen nach AI im E-Commerce deutlich gestiegen ist. Die Daten zeigen, dass 64 % der Käufer*innen der Meinung sind, dass Artificial Intelligence ihre Erlebnisse im Einzelhandel verbessert hat. Im Jahr 2023 waren es noch 51 %. AI führt keineswegs dazu, dass Marketing unpersönlich wird, wie manche glauben. Vielmehr gibt sie Marketern neue Möglichkeiten an die Hand, ihre potenziellen und bestehenden Kund*innen besser zu verstehen, sie zu begeistern sowie schneller und intelligenter zu arbeiten. AI ermöglicht personalisierte und datengesteuerte Kampagnen, sodass sich alle Kund*innen mit ihren individuellen Bedürfnissen und Wünschen besser verstanden und wertgeschätzt fühlen können. Mithilfe von prädiktiver AI können Marketingverantwortliche maßgeschneiderte Kund*innenerlebnisse bereitstellen, die den individuellen Bedürfnissen und Wünschen der Kund*innen gerecht werden und ihnen das Gefühl geben, dass sie noch besser verstanden werden. Was den Workflow anbelangt, so erweitert AI die Möglichkeiten von Marketern mit prädiktiven und generativen AI-Tools. Die Funktionen lassen sich nahtlos in die wichtigsten Prozesse integrieren und reduzieren so den Bedarf an manueller Arbeit.... --- ### Demystifying AI  - Published: 2024-07-10 - Modified: 2024-07-17 - URL: https://emarsystest.com/learn/blog/demystifying-ai/ - Categories: Actionable Insights - Tags: AI, AI marketing, artificial intelligence - Translation Priorities: Optional You can’t attend a marketing event or open your favorite marketing insights newsletter without reading about AI. Is it hype? Or is it the future? Are fears about it well-founded? Whatever you think about it, there is no denying that the integration of AI into marketing strategies represents one of the most significant shifts for marketers in recent years, and it’s poised to be with us for a long time. New SAP Emarsys research has found a marked rise in consumer demand for AI in ecommerce. Data shows that 64% of shoppers think artificial intelligence has improved their retail experiences. This is up from 51% in 2023. Far from making marketing impersonal, as some believe, AI is giving marketers new capacity to understand and delight their prospects and customers, as well as enabling marketers to work smarter and faster. AI allows for more personalized and data-driven campaigns, which means that each customer can feel more understood and valued for their unique needs and wants. Predictive AI allows marketers to tailor experiences for customers, making them feel more understood and serving their unique needs and wants. From the workflow perspective, AI empowers marketers with predictive and generative AI tools seamlessly integrated into key processes, reduing hte need for manual work. AI can enable faster and more precise segmentation, content creation, personalization, omnichannel delivery and decision making with AI-powered tools. According to SAP Emarsys research, almost three quarters of U. S marketers have increased their investment in AI in 2024. Whether your... --- ### The 2024 Power to the Marketer Festival: Omnichannel and AI Masterclass Recap > Get insighs from the 2024 Power to the Marketer Festival live and on-demand Omnichannel and AI Masterclass event. - Published: 2024-06-20 - Modified: 2024-06-20 - URL: https://emarsystest.com/learn/blog/the-2024-power-to-the-marketer-festival-omnichannel-and-ai-masterclass-recap/ - Categories: General, SAP Emarsys in practice - Tags: artificial intelligence, artificial intelligence marketing, omnichannel marketing, power to the marketer festival - Translation Priorities: Optional Discover insights and strategies from brands like The Home Depot, Huel, and more, as revealed during the Power to the Marketer Festival’s live Omnichannel and AI Masterclass event. Emarsys’s 2024 Power to the Marketer Festival went digital with our live Omnichannel and AI Masterclass streaming event, held June 12-13, 2024, and we’re still abuzz with all the wisdom and actionable insights from the speakers and panelists. If you had a chance to attend the Omnichannel and AI Masterclass live, you got two days chock full of best-in-their-fields marketers and experts sharing cutting edge strategies and insights you can use to drive your own innovation forward. If you couldn’t make the event live, don’t let the FOMO set in... there’s good news! You can access the entire Omnichannel and AI Masterclass on-demand for free. For an even more immediate bit of marketing inspiration, read on as we give you a day-by-day walk-through of everything covered.   Here we go! 2024 Power to the Marketer Festival Overview If you’re new to Power to the Marketer, here’s what it’s all about:  Our 2024 Power to the Marketer Festival was created to empower marketers to make an impact and stay abreast of the latest techniques that work in today’s market. This year, we chose the theme of “Tradition Meets Transformation,” Our goal was embracing the harmony between heritage and evolution by showcasing the stories of marketers who have successfully built exceptional omnichannel customer experiences to fuel loyalty and sustainable business growth. The first event was a live, two-day Omnichannel Masterclass. Here’s a recap of Day 1! Day 1:   2024 Power to the Marketer Festival Welcome Keynote: The festival was kicked off... --- ### SAP Emarsys Product Release – Juni 2024: AI-Ankündigungen, Omnichannel-Innovationen und mehr  > Entdecken Sie, welche neuen Möglichkeiten, SAP Emarsys Marketern eröffnet - mit den Funktionen aus unserem Product Release im Juni 2024. - Published: 2024-06-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/ - Categories: SAP Emarsys in practice, Wichtige Erkenntnisse - Translation Priorities: Optional Discover the new ways Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. Heute ist ein spannender Tag für Emarsys. Wir haben nicht nur eine, sondern gleich zwei Updates zu vermelden, die in ihrer Kategorie tonangebend sein werden. Erstens führen wir eine Reihe von innovativen Weiterentwicklungen im AI-Bereich ein, die unsere Plattform um wichtige neue Funktionen bereichern. Außerdem haben wir unser neuestes Produkt-Update veröffentlicht, das mit vielen leistungsstarken neuen Omnichannel-Funktionen und unternehmenstauglichen Erweiterungen vollgepackt ist, die Marketern noch mehr Möglichkeiten an die Hand geben. Obwohl AI in jüngster Zeit zu einer echten Marketing-Sensation geworden ist, ist sie für Emarsys kein Novum. Wir binden AI seit Jahren in unsere Lösungen ein, z.  B. in unsere prädiktiven AI-Segmente, die Versandzeit-Optimierung und die Produktempfehlungen für E-Mail, Web und Mobile, um nur einige zu nennen. Darauf aufbauend erweitern wir unsere AI-Funktionen, um mit generativer AI die Produktivität und Kreativität von Marketern zu steigern und ihnen dabei zu helfen, relevante Erlebnisse in großem Umfang bereitzustellen. Zu den neuen AI-Funktionen, die wir eingeführt haben, gehören die Produktsuche (in der Pilotphase), der Segment-Generator (in der Pilotphase) und der Preheader-Generator (voraussichtlicher Start im Juli) als Ergänzung zu den bestehenden Tools für den Betreffzeilen-Generator. Zusammen sind sie das direkte Ergebnis unserer Untersuchungen zu den sich ständig weiterentwickelnden Anforderungen und Erwartungen, die Marketer und Verbraucher*innen an AI stellen. https://emarsys. wistia. com/medias/e166ta66ex Erleben Sie unsere AI-gestützten Marketingtools in Aktion.   Unser Video zu AI-Funktionen ansehen  Auch wenn AI die Schlagzeilen beherrscht – und das zu Recht –, benötigen Marketingverantwortliche nach wie vor Unterstützung, Verknüpfungen für ein ganzheitliches Kund*innenerlebnis zu schaffen, datengestützte Entscheidungen zu treffen und sich... --- ### Product Release de SAP Emarsys de junio 2024: anuncios de IA, innovaciones omnicanal y más > Descubra los nuevos métodos que emplea SAP Emarsys para ayudar a los especialistas en marketing a crear, lanzar y ampliar la interacción con el cliente omnicanal y personalizada para impulsar resultados empresariales. - Published: 2024-06-11 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/ - Categories: Actionable Insights - Translation Priorities: Opcional Discover the new ways Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. Hoy es un gran día para SAP Emarsys. Tenemos para compartir no una, sino dos actualizaciones que definen nuestra categoría. Primero, presentamos un conjunto de avances en materia de IA de vanguardia que agregan nuevas funciones importantes a nuestra plataforma. También lanzamos nuestra actualización más reciente de producto repleta de nuevas y eficaces funciones omnicanal y mejoras de nivel empresarial para empoderar a los especialistas en marketing. Si bien la IA es una sensación de marketing últimamente, para SAP Emarsys no es una novedad. Llevamos años incorporando IA en nuestras soluciones, como nuestros segmentos de IA predictiva, optimización del tiempo de envío y recomendaciones de productos para el correo electrónico, la Web y los dispositivos móviles, entre otras. Sobre la base de esto, estamos ampliando nuestras capacidades de IA para impulsar la productividad y la creatividad de los especialistas en marketing con IA generativa a fin de ayudarlos a ofrecer experiencias relevantes a escala. Las nuevas funciones de IA que hemos introducido incluyen el Buscador de productos (en piloto), el Generador de segmentos (en piloto) y el Generador de preencabezados (GA previsto para julio), como una adición al conjunto de herramientas existente del Generador de líneas de asunto, que son un resultado directo de nuestra investigación sobre las necesidades y expectativas cambiantes de la IA entre los especialistas en marketing y los consumidores por igual. https://emarsys. wistia. com/medias/e166ta66ex Vea nuestras herramientas de marketing basadas en IA en acción. Mire nuestro video sobre capacidades de IA. Si bien la IA está... --- ### June Product Release SAP Emarsys 2024 : annonces en matière d’IA, innovations omnicanales et bien plus encore > Découvrez les nouveaux moyens mis par SAP Emarsys à la disposition des marketeurs pour créer, lancer et développer un engagement client personnalisé et omnicanal afin d’obtenir des résultats business. - Published: 2024-06-11 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/ - Categories: Actionable Insights - Translation Priorities: Optional Discover the new ways Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. Aujourd’hui est un jour important pour SAP Emarsys. Nous n’avons pas une, mais deux mises à jour phares à vous partager. Tout d’abord, nous lançons de nouvelles fonctionnalités de pointe en matière d’IA, qui viennent enrichir notre plateforme. Nous avons également publié notre dernière mise à jour de produit, qui regorge de nouvelles fonctionnalités omnicanales puissantes et d’améliorations de niveau entreprise pour donner plus de pouvoir aux marketeurs. Si l’IA est depuis peu un véritable phénomène marketing, SAP Emarsys n’en est pas à son coup d’essai. Nous intégrons l’IA dans nos solutions depuis des années, notamment nos segments IA prédictifs, la fonctionnalité Send Time Optimization et les recommandations de produits pour l’email, le web et le mobile, pour n’en citer que quelques-uns. Sur cette base, nous développons nos capacités d’IA pour stimuler la productivité et la créativité des marketeurs grâce à l’IA générative, en les aidant à proposer des expériences pertinentes à grande échelle. Les nouvelles fonctionnalités d’IA que nous avons lancées, notamment la recherche de produits (en phase pilote), le générateur de segments (en phase pilote) et le générateur de pré-en-têtes (prévu pour juillet), viennent s’ajouter à l’ensemble d’outils de génération de sujets. Elles sont le résultat direct de nos recherches sur l’évolution des besoins et des attentes des marketeurs et des consommateurs à l’égard de l’IA. https://emarsys. wistia. com/medias/e166ta66ex Découvrez nos outils marketing basés sur l’IA en action Regardez notre vidéo sur les capacités d’IA Alors que l’IA fait les gros titres, et à juste titre, les marketeurs... --- ### SAP Emarsys June 2024 Product Release: AI Announcements, Omnichannel Innovations and more  > Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. - Published: 2024-06-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-june-2024-product-release-ai-announcements-omnichannel-innovations-and-more/ - Categories: Actionable Insights - Translation Priorities: Optional Discover the new ways Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. Today is an exciting day for SAP Emarsys. We have not one, but two category-defining updates to share. First, we're introducing a suite of cutting-edge AI advancements that add important new functionality to our platform. We’ve also released our latest product update chock-full of powerful new omnichannel features and enterprise-grade enhancements to empower marketers. While AI is a marketing sensation as of late, Emarsys is not new to it. We’ve been embedding AI in our solutions for years, like our predictive AI Segments, Send Time Optimization, and Product Recommendations for email, web, and mobile, just to name a few. Building on this foundation, we’re expanding our AI capabilities to boost marketer productivity and creativity with generative AI, helping them deliver relevant experiences at scale. The new AI features we’ve introduced include Product Finder (in Pilot), Segment Generator (in Pilot) and Preheader Generator (expected GA in July), as an addition to the existing Subject Line Generator toolset. These enhancements come as a direct result of our research on the evolving needs and expectations for AI among marketers and consumers alike. https://emarsys. wistia. com/medias/e166ta66ex See our AI-infused marketing tools in action.   Watch our AI Capabilities Video  While AI is stealing the headlines, and rightly so, marketers still need support connecting across the customer experience, making data-driven decisions and adapting to shifts in the market or their business with speed and agility. That’s why, in our June Product Release, we’re also rolling out fresh marketing and advertising channels, enhanced analytics, collaborative marketing... --- ### Cómo Tekmovil aumentó las recompras y construyó su negocio de DTC > Descubra cómo Tekmovil estableció su modelo de negocio DTC e incrementó con éxito las recompras al tiempo que reducía los costes de marketing. - Published: 2024-06-11 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/ - Categories: SAP Emarsys Applied - Tags: DTC, first-party data - Translation Priorities: Opcional Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs. En los últimos años, muchas empresas de productos de consumo han reconocido la creciente demanda de los clientes de experiencias con un alto nivel de personalización. Los minoristas se metieron de lleno en la tendencia de la personalización y disfrutaron de numerosos beneficios, incluidos perfiles de cliente unificados, a fin de obtener información más detallada, nuevas estrategias para aumentar el valor del ciclo de vida del cliente y una mayor retención y fidelidad. Mientras tanto, las marcas de productos de consumo han sentido la presión de seguir el ritmo de personalización del comercio minorista, pero se han enfrentado a obstáculos únicos. Dado que el modelo de negocio de los productos de consumo tradicionalmente no implica compras directas, disponían de menos datos y menos oportunidades para crear esas experiencias personalizadas. Así surgió toda una nueva tendencia: algunas marcas de productos de consumo empezaron a buscar formas de romper el molde y vender directamente al consumidor (DTC). Siga leyendo para conocer la historia de una de esas marcas emprendedoras, Tekmovil, que se lanzó con audacia a abrir líneas de negocio DTC y a captar directamente a los clientes con mensajes personalizados y relevantes. Acerca de Tekmovil Tekmovil es una empresa de servicios y distribución de tecnología móvil sumamente innovadora, comprometida con llevar la mejor tecnología móvil a nuevas fronteras. Tekmovil aprovecha la experiencia líder en la industria para proporcionar a los fabricantes, operadores de red y socios de canal clave una ventaja sobre la competencia mediante la prestación de servicios de alto... --- ### Como a Tekmovil aumentou as recompras e construiu seu negócio de DTC > Descubra como a Tekmovil estabeleceu seu modelo de negócios DTC e aumentou com sucesso as recompras e reduziu os custos de marketing. - Published: 2024-06-11 - Modified: 2024-09-18 - URL: https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/ - Categories: All, SAP Emarsys Applied - Tags: consumer products, DTC, first-party data, success story - Translation Priorities: Optional Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs. Nos últimos anos, muitas empresas de produtos para o consumidor reconheceram a crescente demanda dos clientes por experiências altamente personalizadas e adaptadas. Os varejistas mergulharam de cabeça na personalização e tiveram muitos benefícios, incluindo perfis de cliente unificados para insights mais profundos, novas estratégias para aumentar o valor de vida útil do cliente e maior retenção e fidelidade. Enquanto isso, as marcas de produtos para o consumidor se sentiram pressionadas a acompanhar o ritmo de personalização dos varejistas, mas elas encontraram desafios únicos. Como, tradicionalmente, o modelo de negócio de produtos para o consumidor não envolve compras diretas, elas tinham menos dados e menos oportunidades de criar experiências personalizadas. Então, surgiu uma tendência completamente nova: algumas marcas de produtos para o consumidor começaram a buscar formas de inovar e fazer vendas diretas para o consumidor (DTC). Leia a história de uma dessas marcas empreendedoras, a Tekmovil, que foi ousada ao estabelecer linhas abertas de negócios DTC e interagir diretamente com os clientes por meio de mensagens relevantes e personalizadas. Sobre a Tekmovil A Tekmovil é uma empresa de serviços e distribuição de tecnologia móvel altamente inovadora e comprometida em levar a melhor tecnologia móvel para novas áreas. A Tekmovil aproveita a experiência líder do setor para fornecer serviços de alto valor que oferecem uma vantagem competitiva para fabricantes, operadores de rede e principais parceiros de canal. Com sede em Miami, na Flórida, a Tekmovil possui operações que abrangem 14 países em 3 regiões. A missão da Tekmovil é inovar o... --- ### How Tekmovil Grew Repurchases and Built Its DTC Business > Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs. - Published: 2024-06-11 - Modified: 2024-06-11 - URL: https://emarsystest.com/learn/blog/how-tekmovil-grew-repurchases-and-built-its-dtc-business/ - Categories: SAP Emarsys Applied - Tags: consumer products, DTC, first-party data, success story - Translation Priorities: Optional Discover how Tekmovil established its DTC business model and successfully increased repurchases while decreasing marketing costs. In recent years, many consumer products companies have recognized the growing customer demand for highly tailored, personalized experiences.   Retailers dove into the personalization trend head first and enjoyed many benefits, including unified customer profiles for deeper insights, new strategies for increasing customer lifetime value, and increased retention and loyalty. Meanwhile, consumer products brands have felt the pressure to keep up with retail’s pace for personalization, but they faced unique hurdles. Because the consumer products business model traditionally doesn’t involve direct purchases, they had less data and less opportunity to create those personalized experiences.   Thus emerged a whole new trend: some consumer product brands began looking for ways to break the mold and sell direct-to-consumer (DTC).   Read on for the story of one such enterprising brand, Tekmovil, as they boldly set forth to open lines of DTC business and directly engage customers with tailored, relevant messages. About Tekmovil Tekmovil is a highly innovative mobile technology distribution and services enterprise committed to taking the best mobile technology to new frontiers. Tekmovil leverages industry-leading expertise to provide manufacturing, network operator, and key channel partners with an edge over the competition by providing high-value services. Headquartered in Miami, Florida, Tekmovil has operations that span 14 countries in three regions. Tekmovil's mission is to disrupt the traditional distributor model with technology-enabled services that seamlessly maximize brand and client performance while providing innovative, customer-driven, technology-backed services that translate to increased sales, customer satisfaction, and value for clients and their customers. Tekmovil represents 14... --- ### Otimização para dispositivos móveis: O que é e como fazê-la com sucesso > Descubra o que é otimização móvel, sua importância e seis táticas eficazes para atrair usuários e melhorar o desempenho do site. - Published: 2024-06-10 - Modified: 2024-09-18 - URL: https://emarsystest.com/learn/blog/mobile-optimization-strategies/ - Categories: All, How to, General - Tags: marketing móvel, marketing por sms - Translation Priorities: Optional Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance. Ano após ano, a funcionalidade e sofisticação da tecnologia móvel aumentam. Diante da explosão no uso de dispositivos e canais móveis, torna-se crucial para os profissionais de marketing mensurar a efetividade de suas ofertas móveis e implementar medidas para otimizá-las. Neste artigo, vamos cobrir tudo sobre otimização móvel, desde definições fundamentais até conselhos práticos que você pode usar para melhorar a experiência de navegação dos seus usuários em trânsito. O que é otimização para dispositivos móveis? A otimização para dispositivos móveis é o processo de garantir que os visitantes que acessam um site por meio desses dispositivos tenham uma experiência aprimorada. Esse processo é geralmente dividido em quatro elementos-chave: 1. Design responsivo: Focado na estruturação do seu site, para que ele se ajuste dinamicamente, conforme o tamanho da tela e a orientação do dispositivo do usuário. 2. Tempos de carregamento rápidos: Porque ninguém quer ficar olhando para uma página em branco, principalmente os usuários de dispositivos móveis que estão sempre em movimento. 3. Navegação amigável ao toque: Projetado para garantir que a navegação no site seja fácil e rápida. Isso pode incluir a garantia de que os botões e links sejam facilmente acessíveis e tenham o espaçamento adequado. 4. Conteúdo legível: Focado em garantir que o conteúdo do seu site seja facilmente legível sem a necessidade de ampliar a tela. Quando a otimização para dispositivos móveis é realizada corretamente, ela produz resultados que vão desde o aumento do posicionamento nas pesquisas do Google até melhores conversões. Por que a otimização... --- ### Optimización móvil: Qué es y cómo ejecutarla con éxito > Descubra qué es la optimización móvil, su importancia y seis tácticas efectivas para interactuar con los usuarios y mejorar el rendimiento de su sitio. - Published: 2024-06-10 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/mobile-optimization-strategies/ - Categories: How to, General - Tags: mobile marketing, SMS marketing - Translation Priorities: Opcional Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance. Año tras año, la funcionalidad y sofisticación de la tecnología móvil aumenta. Con más clientes usando dispositivos y canales móviles que nunca antes, nunca ha sido más importante que los profesionales de marketing evalúen la solidez de su oferta para dispositivos móviles y tomen medidas para mejorarla. En este artículo, vamos a cubrir todo lo relacionado con la optimización móvil, desde definiciones básicas hasta consejos prácticos que puede utilizar para mejorar la experiencia de navegación de sus usuarios móviles.   ¿Qué es la optimización móvil? La optimización móvil es el proceso de garantizar que los visitantes que acceden a un sitio web desde dispositivos móviles tengan una experiencia optimizada en dichos dispositivos. Este proceso suele dividirse en cuatro elementos clave:  1. Diseño responsivo: Enfocado en construir su sitio web para que se ajuste dinámicamente, en función del tamaño de la pantalla y la orientación del dispositivo del usuario. 2. Tiempos de carga rápidos: Porque nadie quiere quedarse mirando una página en blanco, mucho menos los usuarios que están en movimiento.   3. Navegación táctil facilitada: Diseño que garantice la navegación rápida y sencilla por el sitio web. Esto puede implicar asegurarse de que los botones y enlaces puedan tocarse fácilmente y estén espaciados de forma adecuada. 4. Contenido legible: Se centra en garantizar que el contenido del sitio sea fácilmente legible sin necesidad de ampliar (hacer zoom).   Cuando la optimización móvil se realiza correctamente, producirá resultados con mejores clasificaciones en las búsquedas de Google para mejores conversiones.   ¿Por qué la optimización móvil... --- ### Optimierung für Mobilgeräte: Was sich dahinter verbirgt und wie man sie erfolgreich umsetzt > Erfahren Sie, was Optimierung für Mobilgeräte bedeutet, wie wichtig sie ist und wie Sie mit 6 effektiven Taktiken die Performance Ihrer Website verbessern. - Published: 2024-06-10 - Modified: 2024-07-11 - URL: https://emarsystest.com/learn/blog/mobile-optimization-strategies/ - Categories: How to - Tags: mobile marketing, SMS marketing - Translation Priorities: Optional Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance. Jahr für Jahr verbessern sich der Funktionsumfang und die Ausgereiftheit der mobilen Technologie. Da mehr Kund*innen als je zuvor mobile Geräte und Kanäle nutzen, ist es für Marketer wichtiger denn je, die Stärke ihres mobilen Angebots zu bewerten und Maßnahmen zu dessen Verbesserung zu ergreifen. In diesem Artikel befassen wir uns mit allen Aspekten der Optimierung für Mobilgeräte, von grundlegenden Definitionen bis hin zu praktischen Tipps, mit denen Sie das Browsing-Erlebnis für Ihre mobilen Nutzer*innen verbessern können. Was bedeutet Optimierung für Mobilgeräte? Bei der Optimierung für Mobilgeräte wird sichergestellt, dass Besucher*innen, die von Mobilgeräten aus auf eine Website zugreifen, ein für die mobile Nutzung optimiertes Erlebnis haben. Dieser Prozess gliedert sich in der Regel in vier Schlüsselelemente: 1. Responsives Design: Der Schwerpunkt liegt hier darauf, Ihre Website so zu gestalten, dass sie sich dynamisch an die Bildschirmgröße und die Ausrichtung des Geräts der jeweiligen Nutzer*innen anpasst. 2. Schnelle Ladezeiten: Niemand möchte auf eine leere Seite schauen, schon gar nicht mobile Nutzer*innen, die gerade unterwegs sind. 3. Für Touchscreens optimierte Navigation: So gestaltet, dass die Website schnell und einfach zu bedienen ist. Dazu kann zum Beispiel gehören, dass man mühelos auf Buttons und Links tippen kann und diese einen angemessenen Abstand zueinander haben. 4. Gut lesbarer Content: Der Schwerpunkt liegt dabei darauf, dass die Inhalte Ihrer Website leicht lesbar sind, ohne dass man sie erst mit Daumen und Zeigefinger zoomen muss. Richtig durchgeführt, führt die Optimierung für Mobilgeräte zu einer besseren Platzierung in der Google-Suche und zu besseren Konversionen. Warum ist... --- ### Optimisation mobile : de quoi s’agit-il et comment la mettre en œuvre ? > Découvrez ce qu’est l’optimisation mobile, son importance et 6 tactiques efficaces pour engager les utilisateurs et améliorer les performances du site. - Published: 2024-06-10 - Modified: 2025-01-15 - URL: https://emarsystest.com/learn/blog/mobile-optimization-strategies/ - Categories: How to, General - Tags: mobile marketing, SMS marketing - Translation Priorities: Optional Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance. Au fil des années, la fonctionnalité et la sophistication de la technologie mobile ne cessent de s’améliorer. Les clients étant plus nombreux que jamais à utiliser des appareils et des canaux mobiles, il n’a jamais été aussi important pour les marketeurs d’évaluer la force de leur offre mobile et de prendre des mesures pour l’améliorer. Dans cet article, nous allons aborder tous les aspects de l’optimisation mobile, des définitions fondamentales aux conseils pratiques que vous pouvez utiliser pour améliorer l’expérience de navigation de vos utilisateurs où qu’ils soient.   Qu’est-ce que l’optimisation mobile ? L’optimisation mobile est le processus qui consiste à s’assurer que les visiteurs accédant à un site Internet à partir d’appareils mobiles bénéficient d’une expérience optimisée pour l’utilisation mobile. Ce processus est généralement divisé en quatre éléments clés :  1. Design réactif : il s’agit de construire votre site Internet de manière à ce qu’il s’adapte dynamiquement à la taille de l’écran et à l’orientation de l’appareil de l’utilisateur. 2. Temps de chargement rapides : parce que personne n’a envie de regarder une page blanche, et encore moins les utilisateurs mobiles pendant leurs déplacements.   3. Navigation conviviale : conçue pour que la navigation sur le site Internet soit rapide et facile. Il peut s’agir de s’assurer qu’il est facile de cliquer sur les boutons et les liens et qu’ils sont espacés de manière appropriée. 4. Contenu lisible : il s’agit de s’assurer que le contenu de votre site est facilement lisible sans avoir à zoomer.   Lorsque l’optimisation mobile est réalisée correctement, elle permet d’obtenir des... --- ### Mobile Optimization: What It Is & How to Do It Successfully > Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance. - Published: 2024-06-10 - Modified: 2024-06-18 - URL: https://emarsystest.com/learn/blog/mobile-optimization-strategies/ - Categories: General, How to - Tags: mobile marketing, SMS marketing - Translation Priorities: Optional Discover what mobile optimization is, its importance, and 6 effective tactics for engaging users and improving site performance. Year after year, the functionality and sophistication of mobile technology increases. With more customers using mobile devices and channels than ever before, it’s never been more important for marketers to evaluate the strength of their mobile offering and take steps to improve it. In this article, we’re going to cover all things mobile optimization, from fundamental definitions to actionable advice you can use to improve the browsing experience for your on-the-go users.   What is Mobile Optimization? Mobile optimization is the process of ensuring that visitors accessing a website from mobile devices have an experience optimized for mobile use. This process is usually broken down into four key elements:  1. Responsive design: Focused on building your website so it adjusts dynamically, based on the screen size and orientation of the user's device. 2. Fast load times: Because nobody wants to stare at a blank page, least of all mobile users who are on the go.   3. Touch-friendly navigation: Designed to make sure navigating the website is quick and easy. This can involve making sure buttons and links are easily tappable and spaced appropriately. 4. Readable content: Focused on making sure the content on your site is easily readable without pinching to zoom.   When mobile optimization is done correctly, it'll yield results from increased Google search rankings to better conversions.   Why Is Mobile Optimization So Important?   Today’s marketers are faced with the challenge of optimizing content across multiple channels, and mobile is one of the most important... --- ### Como fidelizar e construir confiança com a transparência de marca > Descubra a importância da transparência de marca na promoção da confiança e da lealdade. Saiba por que a transparência é importante e como ela pode beneficiar a sua empresa. - Published: 2024-06-07 - Modified: 2024-09-18 - URL: https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/ - Categories: Actionable Insights, All - Tags: fidelização de clientes, transparência de marca - Translation Priorities: Optional Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business. Houve uma mudança significativa no marketing que já deveria ter acontecido há muito tempo: Atualmente, os clientes estão no controle dos relacionamentos com as marcas, não o contrário. Seus padrões de transparência da marca são altos e sua tolerância a experiências medíocres é baixa. Clientes insatisfeitos mudam rapidamente para outras marcas. Se você deseja clientes fiéis e vitalícios, deve atender às expectativas deles. E embora os relacionamentos duradouros com os clientes de hoje dependam da capacidade da sua marca de oferecer experiências altamente relevantes, contextuais e personalizadas, há outro fator crítico que não pode ser negligenciado: a confiança. Se os clientes não confiam em sua marca, não vão fazer negócios com você. Ganhar a confiança de um cliente – e, por sua vez, sua lealdade – começa com a transparência. Portanto, se seu objetivo é incrementar a fidelidade do cliente, a transparência de marca é absolutamente essencial. O que é a transparência de marca? A transparência de marca tem tudo a ver com ser aberto e honesto quando se trata de seus produtos, seus preços, seus valores e como você faz negócios em geral. Ela dá aos clientes uma visão do que é sua empresa. Google citou recentemente a transparência de marca como um diferencial competitivo crítico. "Mais de 90% dos consumidores dizem que a transparência de uma marca é importante para suas decisões de compra. " (Forbes) A transparência é transmitida por meio da sua abertura, sua comunicação, o grau de acessibilidade de sua empresa (e a disponibilidade do... --- ### Cómo generar lealtad y confianza a través de la transparencia de marca > Descubra la importancia de la transparencia de marca para promover la confianza y la lealtad. Aprenda por qué la transparencia es importante y cómo puede beneficiar a su negocio. - Published: 2024-06-07 - Modified: 2024-07-29 - URL: https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/ - Categories: Actionable Insights - Tags: lealtad, transparencia de marca - Translation Priorities: Opcional Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business. Se ha producido un cambio radical en el marketing que era necesario desde hacía mucho tiempo: los clientes ahora tienen el control de las relaciones con las marcas, no al revés. Sus estándares de transparencia de marca son altos y su tolerancia a las experiencias mediocres es baja. Los clientes insatisfechos cambian rápidamente a otras marcas. Si desea clientes leales para toda la vida, debe cumplir con sus expectativas.   Y si bien las relaciones duraderas con los clientes de hoy dependen de la capacidad de su marca para ofrecer experiencias altamente relevantes, contextuales y personalizadas, existe otro factor crítico que no se puede pasar por alto: la confianza. Si los clientes no confían en su marca, no contará con su preferencia.   Ganarse la confianza de un cliente, y a su vez, su lealtad, comienza con ser transparente. Por lo tanto, si su objetivo es ganarse la lealtad de los clientes, la transparencia de marca es absolutamente primordial. ¿Qué es la transparencia de marca? La transparencia de marca se trata de ser abierto y honesto cuando se trata de sus productos, sus precios, sus valores y la manera en que maneja su negocio en general. Le da a los clientes una visión de lo que es su empresa.  Google citó recientemente la transparencia de marca como un diferenciador competitivo crítico. "Más del 90 % de los consumidores dicen que la transparencia de una marca es importante para sus decisiones de compra". (Forbes) La transparencia se transmite a través de la... --- ### Comment renforcer la fidélité et la confiance grâce à la transparence de marque > Découvrez en quoi la transparence de marque peut favoriser la confiance et la fidélité. Apprenez pourquoi la transparence est importante et comment elle peut profiter à votre entreprise. - Published: 2024-06-07 - Modified: 2024-07-11 - URL: https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/ - Categories: Actionable Insights - Tags: brand transparency, customer loyalty - Translation Priorities: Optional Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business. Le marketing a connu un tournant radical attendu depuis longtemps : les clients contrôlent désormais leurs relations avec les marques, et non l’inverse. Leurs exigences en matière de transparence de marque sont élevées, et leur tolérance à l’égard des mauvaises expériences est faible. Les clients mécontents se tournent rapidement vers d’autres marques. Si vous voulez que vos clients restent fidèles à vie, vous devez répondre à leurs attentes. Et, bien que la création de relations durables avec les clients d’aujourd’hui dépende de la capacité de votre marque à offrir des expériences très pertinentes, contextuelles et personnalisées, un autre facteur essentiel est à prendre en compte : la confiance. Si les clients ne peuvent pas faire confiance à votre marque, vous ne pouvez pas les fidéliser. Pour gagner la confiance d’un client – et donc sa fidélité – il faut d’abord faire preuve de transparence. Ainsi, si votre objectif est d’accroître la fidélité client, la transparence de marque est essentielle. Qu’est-ce que la transparence de marque ? La transparence de marque consiste à faire preuve de transparence et d’honnêteté en matière de produits, de prix, de valeurs et d’activités commerciales en général. Elle donne à vos clients une vue d’ensemble de votre entreprise. Google a récemment mentionné la transparence de marque comme un facteur de différenciation concurrentiel essentiel. « Plus de 90 % des consommateurs affirment que la transparence de marque joue un rôle important dans leurs décisions en matière d’achat. » (Forbes) La transparence se traduit par votre ouverture, votre... --- ### How to Build Loyalty and Trust with Brand Transparency > Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business. - Published: 2024-06-07 - Modified: 2024-07-10 - URL: https://emarsystest.com/learn/blog/brand-transparency-drives-customer-loyalty/ - Categories: Actionable Insights - Tags: brand transparency, customer loyalty - Translation Priorities: Optional Discover the significance of brand transparency in fostering trust and loyalty. Learn why transparency matters and how it can benefit your business. There’s been a long-overdue sea change in marketing: Customers are now in control of the relationships with brands, not the other way around. Their standards for brand transparency are high and their tolerance for lackluster experiences is low. Dissatisfied customers quickly move on to other brands. If you want lifelong, loyal customers, you must meet their expectations.   And while lasting relationships with today’s customers are contingent on your brand’s ability to deliver highly relevant, contextual, personalized experiences, there’s another critical factor that cannot be overlooked: trust. If customers can’t trust your brand, you can’t have their business.   Earning a customer’s trust — and in turn, their loyalty — starts with being transparent. So if your goal is to increase customer loyalty, brand transparency is absolutely essential. What is Brand Transparency? Brand transparency is all about being open and honest when it comes to your products, your pricing, your values, and how you do business overall. It gives customers a view into what your company is all about. Google recently cited brand transparency as a critical competitive differentiator. "Over 90% of consumers say transparency by a brand is important to their purchase decisions. " (Forbes) Transparency is conveyed through your openness, your communication, your company’s degree of accessibility (and how available its people are), and even your willingness to acknowledge and admit mistakes.   Businesses aren’t always perfect, and not everything goes to plan. So whether you abruptly change prices, remove or change a popular service, accidently deliver a... --- ### Was ist B2C-Marketing? Definition, Herausforderungen und Strategien > Hier finden Sie wichtige Tipps für die Entwicklung Ihrer eigenen B2C-Marketingstrategie, mit der Sie Produkte oder Dienstleistungen bei Privatpersonen bewerben können. - Published: 2024-05-17 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/blog/what-is-b2c-marketing/ - Categories: Wichtige Erkenntnisse - Tags: artificial intelligence marketing, marketing strategy - Translation Priorities: Optional Learn what it is, and uncover essential tips to create your own B2C marketing strategy.   Was ist B2C-Marketing? Mit B2C-Marketing bezeichnet man den Ansatz, bei dem Unternehmen Produkte und Dienstleistungen direkt an Verbraucher*innen verkaufen. Bei dieser Methode kommen gezielte digitale Kampagnen, personalisierte Kommunikation und aktives Social Media Engagement zum Einsatz. Der Schwerpunkt liegt darauf, persönliche Bedürfnisse und Interessen anzusprechen, um effektive Umsatzsteigerungen zu erzielen. Der Unterschied zwischen B2C und B2B Einfach ausgedrückt: B2C-Unternehmen verkaufen direkt an die Verbraucher*innen. Denken Sie dabei an die Branchen Einzelhandel, Heimelektronik und Gastgewerbe. B2B-Unternehmen hingegen verkaufen an andere Unternehmen. Dazu gehören z. B. Managed Services Provider, Anbieter von Unternehmenssoftware, Agenturen und Beratungsunternehmen. Einige der wichtigsten Unterscheidungsmerkmale zwischen B2C- und B2B-Marketing betreffen die Einkaufs- und Verkaufsprozesse, die beteiligten Entscheidungsträger und die Kosten der Einkäufe. Während Unternehmen vor der Investition in neue Software, Büroräume oder eine große Unternehmensübernahme in der Regel umfangreiche Nachforschungen anstellen, sind B2C-Transaktionen häufig impulsiver und unmittelbarer. Verbraucher*innen suchen in der Regel nach Waren und Dienstleistungen, die sie unmittelbar benötigen. Sie tätigen ihre Einkäufe schneller, stellen weniger Nachforschungen an und gehen weniger sorgfältig vor, als es ein Unternehmen tun würde. Das gibt B2C-Marketern ein viel kleineres Zeitfenster, um das Konsumverhalten zu beeinflussen. Deshalb geht es bei erfolgreichen B2C-Kampagnen in der Regel darum, emotionale Reaktionen auszulösen, während B2B-Kampagnen sich darauf konzentrieren, einen unmittelbaren Nutzen zu bieten. Wenn Sie diese Unterschiede verstehen und Ihre B2C-Marketingstrategie entsprechend anpassen, werden Sie bessere Ergebnisse erzielen. Unternehmen, die sich auf B2C-Marketing konzentrieren, beobachten Trends genau, erforschen die Kaufgewohnheiten ihrer Kunden und verfolgen die Taktiken ihrer Konkurrenten sehr aufmerksam. Um erfolgreich zu sein, ist es... --- ### What is B2C Marketing? Definition, Challenges & Strategies > B2C marketing refers to the tactics and strategies used to promote a company's products and services to individuals. Uncover essential tips to create your own B2C marketing strategy. - Published: 2024-05-17 - Modified: 2024-05-30 - URL: https://emarsystest.com/learn/blog/what-is-b2c-marketing/ - Categories: General, How to - Tags: artificial intelligence marketing, marketing strategy - Translation Priorities: Optional Learn what it is, and uncover essential tips to create your own B2C marketing strategy. What Is B2C Marketing? B2C marketing refers to the approach businesses take to directly sell products and services to consumers. This method involves utilizing targeted digital campaigns, personalized communication, and active social media engagement, with a focus on addressing personal needs and interests to effectively drive sales. The Difference Between B2C vs. B2B In simple terms, B2C companies sell directly to consumers. Think retail, consumer tech, and the hospitality industry. B2B companies on the other hand sell to other businesses. This would include managed services companies, enterprise software, agencies, and consultants.   Some of the most important distinctions when it comes to B2C vs B2B marketing relate to purchasing and sales processes, decision-makers involved, and cost of purchases. While a business will likely conduct extensive research before investing in new software, office space, or a large acquisition with another business, B2C transactions are frequently more impulsive and instantaneous. Consumers generally seek out goods and services based on an immediate need, and make purchases faster, with less research and due diligence than a business would conduct. This grants B2C marketers a much smaller window of opportunity to influence consumer behavior. For these reasons, successful B2C campaigns typically trigger emotional reactions or responses, while B2B campaigns focus on offering immediate value. Understanding these differences and making the appropriate changes to your B2C marketing strategy will improve your outcomes. Businesses that focus on B2C marketing observe trends closely, research their customers’ purchase habits, and closely monitor their competitors’ tactics, as it’s critical to... --- ### Power to the Marketer 2024 - 6 Sessions You Won’t Want to Miss > Find out which brands, speakers and sessions are not to be missed at this year's Power to the Marketer Omnichannel & AI Masterclass. - Published: 2024-05-15 - Modified: 2024-05-15 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-2024-6-sessions-you-wont-want-to-miss/ - Categories: General - Translation Priorities: Optional Discover 6 key sessions from Power to the Marketer 2024 that you'll want to mark in your calendar. Summer is just around the corner which means we are drawing ever-closer to our flagship digital event, the Power to the Marketer Omnichannel & AI Masterclass, which kicks off on the 12th and 13th June. From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s festival is packed full of insights that will leave you buzzing with new ideas.   In this article, we’re going to take a look at 6 key sessions from the likes of Huel, Kellanova and Nestle that you won’t want to miss. Let’s dive in. SAP Emarsys: Product Strategy, Roadmap and AI Innovations  Speakers: Kelsey Jones | Global Head of Product & Customer Marketing | Emarsys  Balint Vegh | VP Product | Emarsys Aadil Kumar | Sr. Product Manager Gen AI x Intelligence | Emarsys What’s in store: Excited about the potential AI holds for exceeding customer expectations and cultivating loyalty? You're not alone. AI has reached a fever pitch in 2024, and not without good reason. When combined with the right technology, AI is a truly powerful ally to marketers.   In this session, key leaders from the SAP Emarsys product team share insights into how SAP Emarsys leverages AI to help you achieve better business outcomes. They'll discuss how our customer engagement platform:  Accelerates time to value by quickly onboarding data and channels to execute omnichannel campaigns Is built on our AI heritage and infuses AI throughout the platform to improve marketer... --- ### 3 Innovative Ways to Leverage Gamification in Your Digital Marketing (with Odicci) > Grab attention, drive engagement and secure sales across your digital channels with gamification. Here's how. - Published: 2024-05-03 - Modified: 2024-05-07 - URL: https://emarsystest.com/learn/blog/ways-to-leverage-gamification-in-your-digital-marketing-odicci/ - Categories: Guides, How to - Tags: customer engagement, marketing strategy - Translation Priorities: Optional Grab attention, drive engagement and secure sales across your digital channels with gamification. Here's how. Customer data doesn’t come easy. Gone are the days where a simple pop-up form would have customers parting with their personal information at incredible rates in exchange for a one-size-fits-all 10% discount.   If you want the data you need to personalize your marketing, you need to up your data capture game. That means pumping up the perceived value your customers get from engaging with your brand, and making the experience fun.   This is where gamification comes in – and it’s Odicci’s backyard. In this article, we’ll share 3 new ways for you to transform your stagnant data capture strategy into a fun experience that has the data points you need flying in.   What is Gamification in Digital Marketing?   Gamification in marketing refers to the strategy of applying game-design elements and game principles in non-game contexts to enhance consumer interaction and engagement. This technique leverages the natural human psychological predisposition for gaming to influence consumer behavior.   Here are some key aspects of how gamification is used in marketing: Engagement: By adding mechanics like points, badges, leaderboards, challenges and rewards, gamification boosts engagement by making marketing experiences more fun.   Behavioral motivation: By setting up systems of rewards and achievements, gamification gives your customers an engaging nudge towards the actions you want them to take, such as visiting the store, trying out a new product line, or leaving a review.   Customer loyalty: Rewards and achievements can foster customer loyalty – the lifeblood of any thriving business.... --- ### 人工智能（AI）在数字化营销中的应用：挑战及机遇 - Published: 2024-05-03 - Modified: 2024-05-03 - URL: https://emarsystest.com/cn/learn/blog/ai-in-marketing/ - Categories: General - Translation Priorities: Optional 随着科技的不断发展，人工智能（AI）在各行各业都展现出了巨大的潜力，数字化营销领域也不例外。在数字化营销中，AI的应用不仅提高了效率，降低了成本，更为企业带来了更深层次的数据洞察和精准化营销的可能性。本文将围绕AI在数字化营销中的三大关键点展开探讨。 01）利用AI分析海量数据，预判用户消费习惯及倾向 在数字化营销中，如何高效的处理海量用户数据往往是IT的烦恼，但其背后巨大的价值等待营销从业者真深掘。通过使用AI技术，可以轻松地处理这些数据，并从中挖掘出有价值的信息。通过机器学习（Machine Learning）和数据挖掘算法（Aglorithm），AI可以分析客户的消费历史、行为模式、喜好等数据，从而预测客户未来的消费习惯和倾向。这种预测能力让营销人员可以更准确地制定营销策略，个性化地推送产品和服务，提高数据化营销的效果和转化率。Emarsys Predictive AI 以及MAX AI 早早解析了其中的奥秘，轻松让营销专员使用AI技术实现自动化营销以及客户行为预测，更精准的推送营销相关信息，实现价值最大化。 02）利用AI代替复杂冗余的人工，例如客服机器人 客服是数字化营销中不可或缺的一环，而AI的应用使得客服变得更加智能、高效。通过自然语言处理（NLP）和语音识别技术，AI可以构建智能客服机器人，实现自动化的客户沟通和问题解答。这些机器人可以随时随地为客户提供服务，不仅降低了企业的运营成本，人工成本，还提高了客户的满意度和综合体验。当客户得到及时、准确的回复时，客户粘性更大，也更容易转化为忠实的消费者。 03）利用Generative AI生成营销内容 内容营销一直是数字化营销的核心，怎样用最吸睛的内容，抓住终端用户的心，营销从业者在内容设计，灵感及生成上，未免动足了脑筋。而AI的出现为内容创作提供了全新的可能性。AI可以根据用户的需求和兴趣自动生成各种形式的营销内容，包括文字、视频、图像等。通过深度学习算法，AI可以模彷多样性的写作风格，并且可以根据大数据分析来优化内容的质量和效果。这种自动生成内容的方式不仅节省了时间和人力成本，还可以快速地满足不同渠道和平台的需求，提高了营销的效率和灵活性。Emarsys利用OPEN AI技术，将电邮标题的生成自动化，给出AI机器人一个指令，分分钟就可以生成一个电邮标题，大大节省了创作时间。 简单来说AI带来的挑战，特别是在数据安全方面，有以下几点： 一）数据隐私保护 AI在数字化营销中通常需要大量的数据作为机器学习的基础，这些数据可能包含终端用户的个人信息、行为数据等敏感信息。保护用户的数据隐私成为至关重要的任务。如果这些数据被不当使用、泄露或被黑客攻击，将会对用户造成隐私侵犯和信任危机，严重影响企业的声誉和品牌形象。 二）数据安全风险 随着AI技术的发展，尤其是涉及到机器学习模型的训练和部署，数据安全风险也在增加。恶意攻击者可能利用漏洞或恶意代码入侵系统，窃取数据或操纵AI模型，从而对企业的数字化营销活动造成严重影响。三）算法偏差以及人为因素的介入 AI算法的偏差往往会导致计算结果的偏差。如果AI算法在数字化营销中使用不当，可能会引发偏差行为，例如对特定群体的定位偏差，导致投放广告或者定位群体时的效果偏差。小则影响用户体验，大则导致法律责任和社会舆论负面影响。 尽管AI技术可以提高数字化营销的效率和精度，但在实际应用中，人为因素仍然是一个挑战。例如，AI算法可能受到错误数据的影响，或者被不当调整和操作，从而生成误导性的结果。此外，人类对AI技术的理解和应用水平也会影响到数字化营销的效果和安全性。 四）合规性挑战 数字化营销涉及到的法律和监管要求越来越严格，例如欧盟的GDPR（通用数据保护条例）。企业在应用AI进行数字化营销时，需要确保符合相关的数据安全法要求，包括数据收集、处理、存储和传输等方面，否则可能面临高额罚款和法律诉讼。 综上所述，AI在数字化营销中的引用无疑为企业带来了革新和机遇。通过利用AI分析数据、代替人工客服和生成营销内容，企业可以实现更精准、高效、个性化的营销，提升竞争力和市场份额。然而，要想充分发挥AI的潜力，企业需要不断学习和探索，与时俱进，不断优化和创新。 --- ### 10 Ways to Improve Your Digital Marketing Strategy > Enhance your digital marketing strategy with these 10 effective methods to increase customer engagement and drive conversions. - Published: 2024-04-29 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/10-ways-to-improve-your-digital-marketing-strategy/ - Categories: Actionable Insights - Tags: customer engagement, marketing strategy - Translation Priorities: Optional Enhance your digital marketing strategy with these 10 effective methods to increase customer engagement and drive conversions. Right now, there are thousands, if not millions of customers out there, across online and offline channels, waiting to discover your products for the first time. However, for every budding customer, there’s also a rival band competing for their attention. If you want to cut through the noise, engage them effectively and win their business, you need a structured digital marketing strategy that will help you achieve your goals. But what is a digital marketing strategy, and what can you do to give yours the kickstart it needs to start delivering results? In this article, we’re giving you 10 tips you can use to get your digital marketing strategy performing at its peak. Read on to find out more.   What is a Digital Marketing Strategy? A digital marketing strategy is a comprehensive plan that outlines how a business will leverage digital channels to achieve its marketing goals. It encompasses a variety of online marketing techniques and tools, including email marketing, social media, search engine optimization (SEO), and digital advertising, to reach and engage a target audience effectively. Whether it’s brand awareness or boosting sales, the key to a successful digital marketing strategy lies in understanding what you want to achieve, and then building a structured plan that walks you towards your goals. 1. Unlock Your Data and Use it to Drive Conversions How can you sell to your customers if you don’t know who they are, where they’re spending their time, and what they want? This is why data... --- ### Power to the Marketer 2024: Das erwartet Sie in der Masterclass Omnichannel und AI > Power to Marketer 2024: Seien Sie dabei, wenn wir uns den Herausforderungen des modernen Marketings stellen und die Arbeit von Marketing Professionals auf der ganzen Welt feiern. - Published: 2024-04-18 - Modified: 2024-04-25 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/ - Categories: Thought Leadership, General, Wissenschaft und Technik - Tags: omnichannel marketing - Translation Priorities: Optional At this year’s Power to the Marketer Festival, we’ll be embracing the challenges of modern marketing, exploring the powerful role AI plays in driving omnichannel personalization, and celebrating the work of marketers from around the globe. Read on to find out what’s in store. Die digitale Landschaft verändert sich ständig und die Erwartungen der Verbraucher*innen entwickeln sich entsprechend weiter. Daher war die Rolle von Marketern bei der Entwicklung fortgeschrittener, personalisierter Markeninteraktionen noch nie so wichtig.   Aber wie können Marken die Auswirkungen des technologischen Wandels nutzen und ihre Marketingstrategien anpassen, während sie gleichzeitig ihren Wurzeln treu bleiben und die persönliche Note bewahren, die ihre Kund*innen lieben gelernt haben? Beim diesjährigen Power to the Marketer Festival stellen wir uns den Herausforderungen des modernen Marketings, erkunden die wichtige Rolle, die AI bei der Förderung der Omnichannel-Personalisierung spielt, und feiern die Arbeit von Marketern aus der ganzen Welt. Finden Sie heraus, was Sie erwartet.   Tradition trifft auf Transformation: Unser diesjähriges Thema Die Kernaufgabe von Marketing ist nach wie vor die Schaffung bedeutsamer Verbindungen und nachhaltiger Markenerfahrungen - Traditionen, die sich über die Zeit bewährt haben.   Allerdings verändern sich die Methoden, mit denen diese Verbindungen hergestellt werden, in einem beispiellosen Tempo. Sie werden angetrieben durch neue Marketingkanäle, Fortschritte bei AI, modernste Technologien und kontinuierliche Veränderungen im Verhalten von Verbraucher*innen. Wenn Altes auf Neues trifft, werden personalisierte, vernetzte Erlebnisse geformt, die für außergewöhnliche Markenmomente sorgen. Dies ist der Ausgangspunkt für das Thema des Power to the Marketer-Festivals 2024: Tradition trifft auf Transformation.   Das Festival dreht sich 2024 um die folgenden Kernthemen: Transformation durch Omnichannel-Erlebnis und AI: Erfahren Sie, wie Sie durch das Aufbrechen von Silos, die Verbindung von Kund*innen-, Vertriebs- und Produktdaten und die Nutzung von AI intelligenter vorgehen und die Erwartungen Ihrer Kund*innen übertreffen können.   Traditionelle Marketingpraktiken... --- ### Power to the Marketer 2024: lo que nos depara la clase magistral sobre omnicanalidad e IA de este año > Únase a nosotros en Power to the Marketer 2024 a fin de afrontar los desafíos del marketing moderno y celebrar el trabajo de los profesionales del marketing de todo el mundo. - Published: 2024-04-18 - Modified: 2024-04-24 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/ - Categories: General - Tags: omnichannel marketing - Translation Priorities: Opcional At this year’s Power to the Marketer Festival, we’ll be embracing the challenges of modern marketing, exploring the powerful role AI plays in driving omnichannel personalization, and celebrating the work of marketers from around the globe. Read on to find out what’s in store. El panorama digital cambia continuamente, y las expectativas de los consumidores no se quedan atrás. Como resultado, el papel de los profesionales del marketing en la creación de compromisos de marca personalizados de último nivel nunca ha sido tan importante. Pero ¿cómo pueden las marcas asumir la repercusión del cambio tecnológico y adaptar sus estrategias de marketing, sin dejar de ser fieles a sus raíces y manteniendo el toque personal que tanto gusta a sus clientes? En el festival Power to the Marketer de este año, abordaremos los desafíos del marketing moderno, exploraremos el eficaz papel que desempeña la IA en el impulso de la personalización omnicanal y celebraremos el trabajo de los profesionales del marketing de todo el mundo. Siga leyendo para descubrir lo que le espera. La tradición se une a la transformación - Tradition meets Transformation: el tema de este año La esencia del marketing sigue estando arraigada en la creación de conexiones significativas y experiencias de marca memorables, tradiciones que han resistido el paso del tiempo. Sin embargo, los métodos a través de los cuales se forjan estas conexiones se están transformando a un ritmo sin precedentes, impulsados por los nuevos canales de marketing, los avances en materia de IA, las tecnologías de vanguardia que la aprovechan y los continuos cambios en el comportamiento de los consumidores. Cuando lo anterior se encuentra con lo nuevo, se forman experiencias conectadas personalizadas que crean momentos de marca excepcionales. Este es el pilar del tema del festival Power to... --- ### Power to the Marketer 2024 : ce que vous réserve la masterclass Omnicanal et IA > Rejoignez-nous au festival Power to the Marketer 2024 : nous y parlerons des défis du marketing moderne, tout en braquant les projecteurs sur le travail des marketeurs du monde entier. - Published: 2024-04-18 - Modified: 2025-01-16 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/ - Categories: General - Tags: marketing omnicanal, omnichannel marketing - Translation Priorities: Optional At this year’s Power to the Marketer Festival, we’ll be embracing the challenges of modern marketing, exploring the powerful role AI plays in driving omnichannel personalization, and celebrating the work of marketers from around the globe. Read on to find out what’s in store. L’évolution des attentes des consommateurs reflète celle du paysage digital. Les marketeurs, dont le rôle consiste à créer des interactions de marques personnalisées et de haut niveau, occupent donc une place de plus en plus centrale. Mais comment permettre aux marques de tirer le meilleur parti de l’évolution technologique et d’adapter leurs stratégies marketing, tout en restant fidèles à leurs racines et en préservant la touche personnelle que leurs clients apprécient tant ?   Cette année, le festival Power to the Marketer se consacre aux défis du marketing moderne : nous analyserons en profondeur le rôle de l’IA dans la personnalisation omnicanale et nous mettrons en lumière le travail des marketeurs du monde entier. Découvrez plus bas ce qui vous attend.   Le thème de cette édition : Tradition meets transformation - La tradition rencontre la transformation L’essence du marketing reste la création de relations qui ont du sens et d’expériences de marque mémorables. Une approche traditionnelle qui n’a jamais perdu de sa superbe.   Mais les méthodes qui permettent de forger ces relations se transforment à un rythme sans précédent, en raison de l’émergence de nouveaux canaux marketing, des avancées de l’IA, de l’éclosion des technologies de pointe qui l’exploitent et de l’évolution permanente du comportement des consommateurs. L’alliance de l’ancien et de la nouveauté donne naissance à des expériences connectées personnalisées et à des moments de marque exceptionnels. C’est le thème du festival Power to the Marketer 2024 : Tradition meets transformation.   Cette édition 2024 s’articule autour de trois grands axes : La transformation... --- ### Power to the Marketer 2024: What’s in Store for this Year’s Omnichannel & AI Masterclass > Join us for Power to the Marketer 2024 as we embrace the challenges of modern marketing & celebrate the work of marketers around the globe. - Published: 2024-04-18 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-2024-omnichannel-ai-masterclass/ - Categories: General - Tags: omnichannel marketing - Translation Priorities: Optional At this year’s Power to the Marketer Festival, we’ll be embracing the challenges of modern marketing, exploring the powerful role AI plays in driving omnichannel personalization, and celebrating the work of marketers from around the globe. Read on to find out what’s in store. The digital landscape is continually shifting, and consumer expectations are never far behind. As a result, the role of marketers in crafting next-level, personalized brand engagements has never been more important.   But how can brands embrace the impact of technological change and adapt their marketing strategies, while staying true to their roots and maintaining the personal touch their customers have grown to love?   At this year’s Power to the Marketer Festival, we’ll be embracing the challenges of modern marketing, exploring the powerful role AI plays in driving omnichannel personalization, and celebrating the work of marketers from around the globe. Read on to find out what’s in store.   Tradition Meets Transformation: This Year's Theme The essence of marketing remains rooted in creating meaningful connections and memorable brand experiences—traditions that have stood the test of time.   However, the methods through which these connections are forged are transforming at an unprecedented pace, driven by new marketing channels, advancements in AI, cutting-edge technologies leveraging it, and continual shifts in consumer behavior. When old meets new, personalized connected experiences are formed, creating exceptional brand moments. This is the cornerstone of the 2024 Power to the Marketer festival’s theme: Tradition meets transformation. 2024’s festival revolves around three key pillars: Transforming through omnichannel experience and AI: Learn how breaking down silos, connecting customer, sales and product data, and leveraging AI can help you work smarter and exceed customer expectations.   Elevating traditional marketing practices: Get inspired by real-world examples of how innovative marketers... --- ### Pilares da personalização: cinco formas de impulsionar a personalização em larga escala com a IA > Obtenha exemplos reais de como as marcas estão aplicando IA para criar experiências de personalização entre canais e como fazer isso em larga escala. - Published: 2024-04-12 - Modified: 2024-06-07 - URL: https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/ - Categories: All - Tags: artificial intelligence, artificial intelligence marketing, omnichannel, omnichannel marketing, segmentation - Translation Priorities: Optional Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale. A IA está na moda! Desde o fim de 2022, a IA está nas manchetes e a grande variedade de artigos, controvérsias e repercussão não diminuíram. Recentemente, foi aprovado uma nova lei de IA na UE (e você pode ver nossa perspectiva aqui).   Mas, a IA não é algo novo. Desde 2014, nosso recurso de previsão, que oferece suporte a e-mail, Web e canais móveis, usa o aprendizado de máquina para entender melhor o comportamento do cliente e fazer recomendações de produto para aprimorar campanhas de marketing tornando-as mais relevantes e significativas. Nós estamos ajudando as marcas a analisarem seus dados e transformá-los em insights acionáveis, portanto, eles podem otimizar, continuamente as experiências do cliente para impulsionar a fidelização e a receita. Nós abordamos a IA como uma das principais bases da personalização omnichannel em nosso e-book mais recente, mas continue lendo para descobri as novidades do mundo da personalização impulsionada por IA. Além disso, obtenha exemplos reais de como as marcas estão aplicando IA para criar experiências de personalização entre canais e como fazer isso em escala de forma que ultrapassa a capacidade do trabalho manual humano. Cinco exemplos para aplicar a personalização de IA ao marketing Talvez, o maior benefício de aplicar a IA ao marketing é a capacidade de fornecer a personalização que uma pessoa não conseguiria fazer em pequena escala, quanto mais em nível empresarial. A IA é um aprimoramento de tudo o que você já faz. Ela pode ajudar você a prever quem, quando,... --- ### Pilares de la personalización: cinco formas de impulsar la personalización a escala con IA > Obtenga ejemplos reales de cómo las marcas están poniendo en práctica la IA para crear experiencias de personalización en todos los canales, y hacerlo a escala. - Published: 2024-04-12 - Modified: 2024-05-02 - URL: https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/ - Categories: Actionable Insights - Tags: AI, Marketing de IA, Marketing omnicanal, omnicanal, segmentation - Translation Priorities: Opcional Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale. ¡La IA está que arde! Desde finales de 2022, es furor en las noticias, y el torbellino de artículos, polémicas y publicidades no ha cesado. Incluso recientemente se ha dado a conocer una nueva Ley de IA de la UE (puede leer nuestra perspectiva con relación a esta aquí).   Pero la cuestión es la siguiente: la IA no es una novedad.   Desde 2014, nuestra función Predict, que admite canales de correo electrónico, web y móviles, ha utilizado el aprendizaje automático para comprender mejor el comportamiento del comprador y formular recomendaciones de productos a fin de mejorar las campañas de marketing, de modo que sean más relevantes y significativas. Ayudamos a las marcas a analizar sus datos y convertirlos en información práctica para que puedan optimizar continuamente la experiencia del cliente, impulsar la fidelidad y generar ingresos.   En nuestro libro electrónico más reciente, identificamos a la IA como una de las bases fundamentales de la personalización omnicanal, pero siga leyendo para descubrir las novedades en el mundo de la personalización con tecnología de IA. Además, obtenga ejemplos reales de cómo las marcas están poniendo en práctica la IA para crear experiencias de personalización en todos los canales, y hacerlo a una escala que está más allá de lo que el trabajo humano manual puede lograr razonablemente. Cinco ejemplos de aplicación de la personalización con IA en marketing Quizás el mayor beneficio de aplicar la IA al marketing sea la capacidad de ofrecer una personalización que sería completamente inviable... --- ### Piliers de la personnalisation : 5 façons de stimuler la personnalisation à grande échelle grâce à l’IA > Découvrez des exemples concrets de la manière dont les marques utilisent l’IA pour créer des expériences de personnalisation sur tous les canaux, et ce à grande échelle. - Published: 2024-04-12 - Modified: 2024-05-02 - URL: https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/ - Categories: Actionable Insights - Tags: AI, IA, Marketing de l'IA, marketing omnicanal, omnicanal, segmentation - Translation Priorities: Optional Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale. L’IA fait beaucoup parler d’elle, et c’est peu dire ! Depuis fin 2022, le sujet fait fureur dans la presse, et ce tourbillon d’articles, de controverses et de battage médiatique ne faiblit pas. Une nouvelle loi européenne sur l’IA a même été publiée récemment (vous pouvez lire notre point de vue à ce sujet ici).   Mais en réalité, l’IA n’est pas un phénomène nouveau.   Depuis 2014, notre fonctionnalité Predict (qui prend en charge les canaux email, web et mobile) utilise l’apprentissage automatique pour mieux comprendre le comportement des acheteurs et générer des recommandations de produits afin d’améliorer les campagnes marketing, en les rendant plus pertinentes et utiles. Nous aidons les marques à analyser leurs données et à les transformer en informations exploitables, afin qu’elles puissent optimiser en permanence l’expérience client pour accroître la fidélité et le revenu.   Dans notre dernier ebook, nous présentons l’IA comme l’un des fondements de la personnalisation omnicanale, mais lisez la suite pour découvrir les nouveautés dans le monde de la personnalisation reposant sur l’IA. Découvrez également des exemples concrets de la manière dont les marques utilisent l’IA pour créer des expériences de personnalisation sur tous les canaux, et ce à une échelle qui dépasse ce que le travail humain manuel peut raisonnablement atteindre. 5 exemples d’application de la personnalisation par l’IA dans le marketing Le plus grand avantage que présente l’application de l’IA au marketing est sans doute la possibilité de fournir une personnalisation qui serait totalement impossible à réaliser par un être humain,... --- ### Die Säulen der Personalisierung: 5 Möglichkeiten, AI für Personalisierung in großem Umfang zu nutzen > Erfahren Sie anhand konkreter Beispiele, wie Marken AI einsetzen, um kanalübergreifend personalisierte Erlebnisse zu schaffen – und das in großem Umfang. - Published: 2024-04-12 - Modified: 2024-05-07 - URL: https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/ - Categories: Wichtige Erkenntnisse - Tags: artificial intelligence, artificial intelligence marketing, omnichannel, omnichannel marketing, segmentation - Translation Priorities: Optional Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale. Artificial Intelligence – ein heißes Dauerbrenner-Thema! Seit Ende 2022 ist es der Renner in den Nachrichten und der große Hype mit unzähligen Artikeln und Kontroversen reißt und reißt nicht ab. Kürzlich wurde sogar ein neues EU-Gesetz zur Regulierung von AI verabschiedet (unsere Meinung dazu können Sie hier lesen). Die Sache ist allerdings die: AI ist nichts Neues. Seit 2014 nutzt unsere Predict-Funktion, die E-Mail-, Web- und mobile Kanäle unterstützt, maschinelles Lernen. Mit Predict können wir das Verhalten von Käufer*innen besser verstehen und Produktempfehlungen aussprechen, um Marketingkampagnen zu verbessern und sie relevanter und bedeutsamer zu machen. Wir helfen Marken dabei, ihre Daten zu analysieren und aus ihnen verwertbare Erkenntnisse zu gewinnen, damit sie ihre Customer Experiences kontinuierlich optimieren und so für Kund*innentreue und Umsatzsteigerungen sorgen können. In unserem neuesten E-Book beschäftigen wir uns mit AI als eine der wichtigsten Grundlagen für die Omnichannel-Personalisierung. Doch lesen Sie erst einmal weiter, um zu erfahren, was es Neues in der Welt der AI-gesteuerten Personalisierung gibt. Erfahren Sie außerdem anhand konkreter Beispiele, wie Marken AI einsetzen, um kanalübergreifend personalisierte Erlebnisse zu schaffen – und zwar in einem Umfang, der weit über das hinausgeht, was manuelle menschliche Arbeit normalerweise leisten kann. 5 Beispiele für die Anwendung von AI-Personalisierung im Marketing Der vielleicht größte Vorteil des Einsatzes von AI im Marketing ist die Möglichkeit, Personalisierung in einem Umfang bereitzustellen, der für einen Menschen selbst in kleinem Maßstab völlig unerreichbar wäre, geschweige denn auf Unternehmensebene. AI ist eine Bereicherung für alles, was Sie bereits tun. Sie kann Ihnen helfen, vorherzusagen, welche... --- ### Pillars of Personalization: 5 Ways to Drive Personalization at Scale with AI > Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale. - Published: 2024-04-12 - Modified: 2024-04-12 - URL: https://emarsystest.com/learn/blog/5-ways-to-drive-personalization-at-scale-with-ai/ - Categories: Actionable Insights - Tags: artificial intelligence, artificial intelligence marketing, omnichannel, omnichannel marketing, segmentation - Translation Priorities: Optional Get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at scale. AI has been hot, hot, hot! Since late 2022, it’s been all the rage in the news, and the whirlwind of articles and controversy and hype hasn’t let up. There’s even been a new EU AI Act recently released (and you can read our perspective on it here).   Here’s the thing, though: AI isn’t new.   Since 2014, our Predict feature — which supports email, web, and mobile channels — has used machine learning to better understand buyer behavior and produce product recommendations to enhance marketing campaigns, making them more relevant and meaningful. We’re helping brands analyze their data and turn it into actionable insights, so they can continuously optimize customer experiences to drive loyalty and revenue.   We cover AI as one of the core foundations to omnichannel personalization in our latest ebook, but read on to find out what’s new in the world of AI-driven personalization. Also, get real examples of how brands are putting AI into action to create personalization experiences across channels, and do it at a scale that’s beyond what manual human labor can reasonably achieve. 5 Examples of Applying AI Personalization in Marketing Perhaps the greatest benefit of applying AI in marketing is the ability to provide personalization that would be completely infeasible for a human to accomplish at even a small scale, let alone at the enterprise level. AI is an enhancement to everything you’re doing already. It can help you predict who, when, where, and how to engage your customers. 1.... --- ### Piliers de la personnalisation : 8 stratégies intelligentes pour fidéliser les clients à grande échelle > Découvrez 8 stratégies pour vous aider à inciter vos clients à revenir, avec les conseils d’experts de notre partenaire technologique, Annex Cloud. - Published: 2024-04-10 - Modified: 2024-04-22 - URL: https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/ - Categories: Actionable Insights, How to - Tags: Fidélisation des clients, personnalisation, stratégie de marketing - Translation Priorities: Optional Discover 8 strategies to help you keep your customers coming back, featuring expert advice from our technology partner, Annex Cloud. L’époque où la fidélité des clients était un simple corollaire de la commodité et des habitudes d’achat est révolue. Aujourd’hui, si les marques veulent fidéliser leurs clients, elles doivent gagner et entretenir cette fidélité en leur proposant en permanence des offres et des expériences pertinentes et personnalisées. En d’autres termes, la fidélité des clients n’est pas un indicateur à mesurer : c’est une relation que les marketeurs doivent valoriser et chérir. Les marques qui parviennent à se faire une place dans ce nouveau paysage de la fidélisation sont celles qui abandonnent l’expérience client standard au profit d’une approche personnalisée. Dans cet article de blog, nous vous proposons 8 tactiques de personnalisation pour mettre en marche votre stratégie de fidélisation. Fidélité client et personnalisation : en quoi est-ce important ? En ce moment même, vos clients sont sur les réseaux sociaux, assaillis de contenus de marques innombrables qui cherchent à les conquérir. Si vous voulez gagner et regagner la fidélité de vos clients, ne vous contentez pas de vous fondre dans la masse des marques qui proposent du contenu standard. Vous devez prouver à vos clients que vous les écoutez, et la personnalisation est la clé pour y parvenir. En créant des interactions marketing personnalisées basées sur les achats antérieurs, les comportements et même l’affinité produit de votre audience, vous faites preuve de plusieurs éléments clés : Vous les comprenez. Vous êtes prêt à prendre le temps d’apprendre à les connaître.   Vous êtes prêt à faire l’effort de vous adresser... --- ### Die Säulen der Personalisierung: 8 intelligente Strategien zur effektiven Förderung von Kund*innentreue > Entdecken Sie 8 Strategien, mit denen Sie Ihre Kund*innen zum Wiederkommen bewegen können, inkl. Tipps unseres Technologiepartners Annex Cloud. - Published: 2024-04-10 - Modified: 2024-04-22 - URL: https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/ - Categories: How to, Wichtige Erkenntnisse - Tags: customer loyalty, Marketingstrategie, Personalisierung - Translation Priorities: Optional Discover 8 strategies to help you keep your customers coming back, featuring expert advice from our technology partner, Annex Cloud. Vorbei sind die Zeiten, in denen Kund*innentreue nur ein bloßer Nebeneffekt von Bequemlichkeit und Kaufgewohnheiten war. Marken, die heute treue Kund*innen haben wollen, müssen sich diese verdienen und sie pflegen. Dazu gehört, dass sie ihre Kund*innen kontinuierlich mit relevanten, personalisierten Angeboten und Erlebnissen ansprechen. Kurz gesagt: Kund*innentreue ist keine Kennzahl, die man einfach messen kann – sie ist eine Beziehung, die von Marketern gehegt und mit Wertschätzung behandelt werden sollte. In der neuen Loyalty-Landschaft werden die Marken erfolgreich sein, die sich von Standard-Kund*innenerlebnissen verabschieden und stattdessen einen personalisierten Ansatz verfolgen. In diesem Blogbeitrag geben wir Ihnen 8 Personalisierungstaktiken an die Hand, mit denen Sie Ihre Kund*innentreuestrategie auf den Weg bringen können. Kund*innentreue und Personalisierung: Warum ist das so wichtig? In diesem Augenblick sind viele Ihre Kund*innen in den sozialen Medien unterwegs und werden mit Content von unzähligen Marken bombardiert, die um Aufmerksamkeit kämpfen. Wenn Sie die Loyalität Ihrer Kundschaft gewinnen und aufrechterhalten möchten, sollten Sie sich nicht bei den Marken einreihen, die allen Menschen ein und dieselben Standard-Inhalte anbieten. Sie müssen Ihren Kund*innen zeigen, dass Sie ihnen zuhören – und Personalisierung ist hier der entscheidende Faktor. Durch die Entwicklung von Marketingmaßnahmen, die auf der Grundlage früherer Käufe, Verhaltensweisen und sogar der Produktaffinität Ihrer Zielgruppe personalisiert sind, zeigen Sie Ihrer Kundschaft Folgendes: Sie verstehen sie. Sie sind bereit, sich die Zeit zu nehmen, sie kennenzulernen. Sie sind bereit, sich die Mühe zu machen, Ihre Kundschaft auf 1:1-Basis anzusprechen, anstatt ein riesiges Netz auszuwerfen. Wenn Sie Ihren Content personalisieren, geben Sie Ihren Kund*innen nicht das... --- ### Pilares de la personalización: ocho estrategias inteligentes para impulsar la fidelización de los clientes a escala > Descubra ocho estrategias que lo ayudarán a conseguir que sus clientes lo vuelvan a elegir gracias al asesoramiento experto de nuestro socio tecnológico, Annex Cloud. - Published: 2024-04-10 - Modified: 2024-04-18 - URL: https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/ - Categories: Actionable Insights, How to - Translation Priorities: Opcional Discover 8 strategies to help you keep your customers coming back, featuring expert advice from our technology partner, Annex Cloud. Ya quedaron atrás los días en los que la fidelidad de los clientes era una simple consecuencia de la comodidad y la compra habitual. Hoy en día, si las marcas quieren clientes leales, tienen que ganárselos y cuidarlos captándolos continuamente con ofertas y experiencias relevantes y personalizadas. Dicho de otro modo, la fidelidad de los clientes no es una métrica que deba medirse, sino una relación que los profesionales del marketing deben valorar y apreciar. Las marcas que tengan éxito en este nuevo panorama de la fidelización serán las que dejen atrás las experiencias de cliente genéricas en favor de un enfoque personalizado. En este artículo de blog, le proporcionaremos ocho tácticas de personalización para poner en marcha su estrategia de fidelización. Índice Fidelización de clientes y personalización: ¿por qué son importantes? Ocho estrategias basadas en la personalización para impulsar una fidelización duradera Conozca Emarsys + Annex Cloud Fidelización de clientes y personalización: ¿por qué son importantes? En este preciso momento, sus clientes están en las redes sociales recibiendo un aluvión de contenidos de una infinidad de marcas que luchan por su negocio. Si quiere ganarse y volver a ganarse la fidelidad de sus clientes, no querrá mezclarse con las marcas que ofrecen contenidos genéricos. Tiene que demostrar a sus clientes que los escucha, y la personalización es la clave para conseguirlo. Mediante la creación de interacciones de marketing personalizadas en función de las compras anteriores de su audiencia, sus comportamientos e incluso su afinidad con el producto, demuestra algunos... --- ### Pillars of Personalization: 8 Smart Strategies to Drive Customer Loyalty at Scale - Published: 2024-04-10 - Modified: 2024-04-16 - URL: https://emarsystest.com/learn/blog/strategies-to-drive-customer-loyalty-at-scale/ - Categories: Actionable Insights, How to - Tags: customer loyalty, marketing strategy, personalization - Translation Priorities: Optional Discover 8 strategies to help you keep your customers coming back, featuring expert advice from our technology partner, Annex Cloud. Gone are the days where customer loyalty was a simple byproduct of convenience and habitual shopping. Today, if brands want loyal customers, they need to earn and nurture it by continuously engaging their customers with relevant, personalized offers and experiences.   Put simply, customer loyalty isn’t a metric to be measured – it’s a relationship to be valued and cherished by marketers.   The brands that succeed in this new loyalty landscape will be those that leave one-size-fits-all customer experiences behind, in favor of a personalized approach. In this blog post, we’ll arm you with 8 personalization tactics to set your loyalty strategy in motion. Table of contentsCustomer Loyalty and Personalization: Why Does it Matter? 8 Personalization-Powered Strategies to Drive Lasting LoyaltyMeet Emarsys + Annex Cloud Customer Loyalty and Personalization: Why Does it Matter? This very minute, your customers are on social media, being hit with content from endless brands fighting for their business. If you want to earn and re-earn your customer’s loyalty, you don’t want to blend in with the brands that serve one-size-fits-all content. You need to show your customers you’re listening to them, and personalization is the key to making this happen. By creating marketing engagements that are personalized based on your audience’s past purchases, behaviors, and even product affinity, you demonstrate a few key things: You understand them. You’re willing to take the time to get to know them.   You’re willing to put in the effort to talk to them on a 1:1 basis,... --- ### SAP Emarsys se félicite de la nouvelle loi de l’UE sur l’IA > La loi de l’UE sur l’IA marque le début d’une nouvelle ère réglementaire destinée à favoriser l’innovation tout en veillant à la protection des données et à l’instauration de solides standards éthiques. - Published: 2024-04-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/ - Categories: General - Tags: AI, AI marketing, compliance, IA, Marketing de l'IA, regulations - Translation Priorities: Optional The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. Les nouveaux textes mettent les entreprises du monde entier sur un pied d’égalité L’IA constitue le nec plus ultra en matière d’engagement client, car elle transforme la manière dont les marketeurs personnalisent leurs expériences retail. Parfaitement consciente du rôle critique joué par l’IA, notre entreprise défend depuis longtemps son caractère fondamental pour les clients. En plus de 10 ans, nous avons permis à des milliers de marketeurs de conserver leur avantage concurrentiel en maximisant leurs résultats business et en fidélisant leurs clients grâce à la personnalisation omnicanale basée sur l’IA. Alors que l’IA générative occupe désormais le devant de la scène dans de nombreux secteurs, je suis fier de pouvoir affirmer que SAP Emarsys est réellement une entreprise IA-first. Nos dernières études confirment la tendance actuelle : près des trois quarts des marketeurs (72 %) investissent de plus en plus, année après année, dans l’IA afin de renforcer l’engagement client. L’IA n’est donc plus seulement une technologie d’avenir, mais bien une réalité ancrée (que nous le sachions ou pas) dans notre vie quotidienne. Le pic d’intérêt pour les technologies d’IA comme GPT sur Google Trends reflète cette dynamique. La démocratisation de l’IA générative s’accompagne toutefois de la nécessité d’une réglementation plus nuancée. La loi de l’UE sur l’IA peut être décrite comme une version propre à l’IA du RGPD. Elle marque le début d’une nouvelle ère réglementaire destinée à favoriser l’innovation tout en veillant à la protection des données et à l’instauration de solides standards éthiques. Pour les entreprises, ce... --- ### Por qué SAP Emarsys acoge la nueva Ley de IA de la UE > La Ley de Inteligencia Artificial (IA) de la UE marca una nueva era de reglamentación que favorece la innovación al tiempo que garantiza rigurosos estándares de protección de datos y ética. - Published: 2024-04-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/ - Categories: General - Tags: AI, AI marketing, comliance, compliance, IA, Marketing de IA, reglamentos, regulations - Translation Priorities: Opcional The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. Los nuevos reglamentos establecen una igualdad de condiciones para las empresas de todo el mundo En lo que respecta a la captación de clientes, la IA está a la vanguardia, ya que transforma el modo en que los profesionales de marketing personalizan sus experiencias de venta al por menor. Conocer el rol primordial de la IA ha permitido a nuestra empresa defender durante mucho tiempo su papel fundamental para los clientes. Durante más de una década, hemos capacitado a miles de profesionales del marketing para que se mantengan por delante de la competencia, impulsando los resultados empresariales y la verdadera fidelidad de los clientes a través de la personalización omnicanal basada en la IA. Ahora que la IA generativa ha tomado un rol protagónico para muchas industrias, me enorgullece decir que SAP Emarsys es una empresa que da prioridad a la IA. Resulta significativo que nuestra última investigación confirme esta importante tendencia: casi tres cuartas partes de los profesionales del marketing (72 %) están aumentando su inversión anual en IA para mejorar la captación de clientes. Este cambio indica que la IA ya no es una tecnología a la que aspiramos, sino una realidad, integrada (lo sepamos o no) en nuestra vida cotidiana. El aumento del interés por tecnologías de IA como GPT en Google Trends refleja este impulso. El auge de la IA generativa trae consigo la demanda de una reglamentación más matizada. La Ley de IA de la UE puede describirse como una versión específica para la IA... --- ### Warum SAP Emarsys den neuen EU AI Act begrüßt > Der EU AI Act markiert eine neue Ära der Regulierung, die Innovationen fördert und gleichzeitig Datenschutz und ethische Standards sichert. - Published: 2024-04-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/ - Categories: Thought Leadership, General, Wichtige Erkenntnisse - Tags: AI, AI marketing, compliance, regulations - Translation Priorities: Optional The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. Die neuen Regulierungen schaffen weltweit einheitliche Bedingungen für Unternehmen AI spielt eine führende Rolle im Customer Engagement und revolutioniert die Art, wie Marketer ihre Retail-Experiences personalisieren. Da sich unser Unternehmen der zentralen Funktion von AI bewusst ist, heben wir ihre Bedeutung für Kund*innen schon lange hervor. Seit mehr als zehn Jahren unterstützen wir tausende Marketer beim Einsatz von AI-gestützter Omnichannel-Personalisierung. Mit ihr verbessern sie Geschäftsergebnisse und Kund*innentreue und sind Wettbewerbern immer einen Schritt voraus. Angesichts der Rolle, die AI heute in vielen Branchen spielt, bin ich stolz darauf, SAP Emarsys ein AI-First Unternehmen nennen zu dürfen. Auch unsere neueste Recherche bestätigt diesen klaren Trend: Zur Steigerung des Customer-Engagements investieren rund drei Viertel der Marketer (72 %) mehr in AI als im Vorjahr. Diese Entwicklung zeigt, dass AI nicht mehr nur eine aufstrebende Technologie ist. AI ist zur Realität geworden und (ob wir uns dessen bewusst sind oder nicht) längst in unseren Alltag integriert. Der sprunghafte Anstieg des Interesses an AI-Technologien wie GPT bei Google Trends, spiegelt diese Entwicklung wider. Mit dem Siegeszug der AI geht ein verstärkter Bedarf an Regulierungen einher. Der EU AI Act kann als eine AI-spezifische Version der DSGVO bezeichnet werden. Er markiert ein neues Kapitel der Regulierung, die Innovationen fördert und gleichzeitig Datenschutz und ethische Standards sichert. Dieser gesetzliche Rahmen bietet Unternehmen die Möglichkeit, in einem geschützten Umfeld zu agieren, AI-Technologien zügig in den Markt zu integrieren und dabei das Interesse der Endnutzer*innen im Auge zu behalten.   Der "Brüssel-Effekt" ist ein zentraler Punkt in dieser Diskussion.... --- ### Why SAP Emarsys Welcomes the New EU AI Act > The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. - Published: 2024-04-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/why-sap-emarsys-welcomes-the-new-eu-ai-act/ - Categories: General - Tags: AI, AI marketing, compliance, regulations - Translation Priorities: Optional The EU AI Act marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. The new regulations create a level playing field for businesses globally When it comes to customer engagement, AI stands at the forefront, transforming how marketers personalize their retail experiences. Knowing the critical role of AI, our business has long championed its pivotal role for customers. Significantly, for over a decade, we have empowered 1,000s of marketers to stay ahead of the competition, driving business outcomes and true customer loyalty through AI-leveraged omnichannel personalization. With Generative AI now center stage for many industries, I am proud to say SAP Emarsys has a strong heritage as an AI-first business. Our latest research confirms this is now a major trend: nearly three-quarters of marketers (72%) are ramping up their year-over-year investment in AI to elevate customer engagement. This change indicates that AI is not an aspirational technology anymore but a reality, embedded (whether we know it or not) into our everyday lives. The spike in interest for AI technologies such as GPT on Google Trends mirrors this momentum. With the rise of generative AI comes the demand for more nuanced regulation. The EU AI Act can be described as an AI-specific version of the GDPR. It marks a new era of regulation that champions innovation while ensuring robust data protection and ethical standards. This legislative framework offers companies the assurance of operating within a safeguarded environment, enabling them to integrate AI technologies into the marketplace fast, with the end-user's best interests at heart.   Central to this discussion is the "Brussels Effect," illustrating... --- ### Pilares da personalização: três estratégias para experiências comerciais conectadas > Aprenda sobre o comércio conectado e confira exemplos do que marcas reais estão fazendo para criar jornadas de cliente consistentes. - Published: 2024-03-28 - Modified: 2024-06-07 - URL: https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/ - Categories: All - Tags: omnichannel, personalização - Translation Priorities: Optional Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys. Você se lembra da época da jornada direta e linear do cliente?   É, nós também não. Os canais de comércio são abundantes hoje em dia, e é comum que os clientes alternem entre canais, off-line e on-line, conforme exploram suas opções antes de fazer uma compra. O que começou como uma descoberta na loja pode levar a um pedido on-line ou vice-versa. Mas os clientes também esperam poder interagir com você de maneira consistente, não importa onde façam compras.   Para orientar os clientes no caminho até a compra, os profissionais de marketing precisam ter a capacidade de vincular os dados do cliente com insights operacionais. Conectar experiências de comércio em um espectro completo (Web, SMS, e-mail, redes sociais, anúncios etc. ) permite criar experiências de cliente excepcionais e envolventes em cada etapa não linear. Aqui estão apenas alguns exemplos eficazes do que você pode fazer com os dados de comércio conectado para tornar a jornada do cliente mais satisfatória e personalizada. Prepare-se para se inspirar!   O que é comércio conectado? Comércio conectado é o processo de impulsionar o engajamento do cliente com o objetivo de gerar leads, vendas e/ou receitas em canais digitais e físicos. Enquanto o comércio eletrônico é focado puramente no digital, o marketing do comércio conectado gira em torno da jornada não linear do cliente, que costuma incluir interações on-line e na loja.   Falamos com frequência sobre silos de dados e sobre como é importante eliminá-los para criar uma visão única do cliente,... --- ### Die Säulen der Personalisierung: 3 Strategien für den vernetzten Handel > Hier erfahren Sie mehr über den vernetzten Handel und sehen anhand von Beispielen, wie echte Marken ihre Customer Journeys optimieren. - Published: 2024-03-28 - Modified: 2024-04-11 - URL: https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/ - Categories: Customer Stories, SAP Emarsys Applied, SAP Emarsys in practice - Tags: omnichannel, Personalisierung, personalization - Translation Priorities: Optional Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys. Erinnern Sie sich noch an die Zeit der einfachen, linearen Customer Journey?   Nein? Wir auch nicht. Handelskanäle gibt es heutzutage in Hülle und Fülle. Kund*innen springen häufig von Kanal zu Kanal, sind offline und online und informieren sich vor dem Kauf über ihre Optionen. Eine zufällige Entdeckung im Geschäft kann zu einer Online-Bestellung führen oder umgekehrt. Die Kund*innen erwarten aber auch, dass sie problemlos und unabhängig vom Kanal mit Ihnen in Kontakt treten können.   Damit die Kund*innen ihren Weg zum Kauf finden, müssen Marketer in der Lage sein, Kund*innendaten und operative Insights zu verknüpfen. Die Verknüpfung von allen Handelskanälen (Web, SMS, E-Mail, soziale Netzwerke, Werbeanzeigen usw. ) bietet Ihnen die Möglichkeit, außergewöhnliche und attraktive Customer Experiences bei jedem nicht-linearen Schritt zu schaffen. Im Folgenden zeigen wir Ihnen einige Beispiele dafür, wie Sie mit vernetzten Handelsdaten die Customer Journey besser und individueller gestalten können. Lassen Sie sich inspirieren! Was ist vernetzter Handel?   Vernetzter Handel bezeichnet den Prozess der Steigerung von Kund*innenengagement mit dem Ziel, Leads, Verkäufe bzw. Umsätze sowohl über digitale als auch physische Kanäle zu generieren. Liegt der Schwerpunkt beim E-Commerce auf dem digitalen Bereich, dreht sich das Marketing im vernetzten Handel um die nicht-lineare Customer Journey. Diese umfasst häufig sowohl Interaktionen im Web als auch im standortbasierten Handel.   Wir sprechen häufig von Datensilos und davon, wie wichtig es ist, diese aufzulösen, damit ein Single Customer View entstehen kann. Aber genauso wichtig ist es, die Silos innerhalb der Kanäle zu beseitigen.   Beim Marketing im vernetzten... --- ### Piliers de la personnalisation : 3 stratégies pour créer des expériences de commerce connecté > Découvrez le commerce connecté à travers des exemples de ce que font les marques pour créer des parcours clients parfaitement fluides. - Published: 2024-03-28 - Modified: 2024-04-18 - URL: https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/ - Categories: Customer Stories, SAP Emarsys Applied - Tags: omnicanal, omnichannel, personalization, personnalisation - Translation Priorities: Optional Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys. Vous rappelez-vous cette époque merveilleuse, quand les parcours clients étaient simples et linéaires ? Non ? Nous non plus. Les canaux de commerce sont aujourd’hui légion, et les clients passent de l’un à l’autre sans se poser de questions, en ligne et hors ligne, alors qu’ils étudient leurs options avant de réaliser un achat. Ainsi, une découverte en magasin peut donner lieu à une commande en ligne, et vice versa. Mais les clients exigent également de pouvoir interagir avec vous de manière totalement fluide, quel que soit le canal d’achat qu’ils privilégient. Pour guider les clients sur la voie de l’achat, les marketeurs doivent être capables de relier les données client aux informations opérationnelles. En connectant toutes les expériences de commerce possibles et imaginables (web, SMS, email, réseaux sociaux, publicités, etc. ), vous vous donnez les moyens de créer des expériences client exceptionnelles et engageantes à chaque étape de ce parcours non linéaire. Voici quelques exemples marquants de ce que vous pouvez faire avec les données de commerce connecté pour rendre le parcours client plus satisfaisant et plus personnalisé. Attention, l’inspiration vous guette ! Qu’est-ce que le commerce connecté ? Le commerce connecté consiste à favoriser l’engagement client dans le but de générer des leads, des ventes et/ou des revenus sur les canaux digitaux et physiques. Alors que l’e-commerce se focalise purement et simplement sur le digital, le marketing du commerce connecté s’articule autour du parcours client non linéaire, qui inclut souvent des interactions en ligne et en magasin. Les données compartimentées et l’importance... --- ### Pilares de la personalización: 3 estrategias para experiencias de comercio conectado > Obtenga información sobre el comercio conectado y vea ejemplos de lo que están haciendo las marcas reales para crear recorridos de cliente fluidos. - Published: 2024-03-28 - Modified: 2024-04-18 - URL: https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/ - Categories: Customer Stories, SAP Emarsys Applied - Tags: omnicanal, omnichannel, personalization - Translation Priorities: Opcional Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys. ¿Recuerda los días del recorrido lineal y directo del cliente?   Sí, nosotros tampoco. Hoy en día, los canales comerciales son muy numerosos, y los clientes suelen ir de un canal a otro, en línea y fuera de línea, mientras exploran sus opciones antes de realizar una compra. Lo que empezó como un descubrimiento en la tienda puede dar lugar a un pedido en línea, o viceversa. Pero los clientes también esperan poder relacionarse con usted sin problemas, independientemente del lugar donde compren.   Para guiar a los clientes en su camino hacia la compra, los profesionales de marketing necesitan la capacidad de vincular los datos de los clientes con la información operativa. Conectar las experiencias comerciales en todo el espectro (Internet, SMS, correo electrónico, redes sociales, anuncios, etc. ) le permite crear experiencias excepcionales y atractivas para el cliente en cada paso no lineal. Estos son solo algunos potentes ejemplos de lo que puede hacer con los datos de comercio conectado para que el recorrido del cliente sea más satisfactorio y personalizado. ¡Prepárese para inspirarse! ¿Qué es el comercio conectado? El comercio conectado es el proceso de impulsar la participación del cliente con el objetivo de generar clientes potenciales, ventas o ingresos a través de canales tanto digitales como físicos. Mientras que el comercio electrónico se centra estrictamente en lo digital, el marketing del comercio conectado gira en torno al recorrido no lineal del cliente, que a menudo incluye interacciones tanto en línea como en la tienda. Hablamos con... --- ### Pillars of Personalization: 3 Strategies for Connected Commerce Experiences > Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys. - Published: 2024-03-28 - Modified: 2024-04-16 - URL: https://emarsystest.com/learn/blog/3-strategies-for-connected-commerce-experiences/ - Categories: Customer Stories, SAP Emarsys Applied - Tags: omnichannel, personalization - Translation Priorities: Optional Learn about connected commerce and get examples of what real brands are doing to create seamless customer journeys. Do you remember the days of the straightforward, linear customer journey?   Yeah, we don’t either. Commerce channels are plentiful these days, and customers commonly bounce from channel to channel, offline and online, as they explore their options before they make a purchase. What started as discovery in-store could lead to an online order, or vice versa. But customers also expect to be able to engage with you seamlessly, no matter where they shop.   To guide customers on their path to purchase, marketers need the ability to link customer data together with operational insights. Connecting commerce experiences across the complete spectrum (web, SMS, email, social, ads, etc. ) enables you to create exceptional, engaging customer experiences along every non-linear step. Here are just a few powerful examples of what you can do with connected commerce data to make the customer journey more satisfying and more personalized. Get ready to get inspired! What Is Connected Commerce?   Connected commerce is the process of driving customer engagement with the goal of generating leads, sales, and/or revenue across both digital and physical channels. Where e-commerce focuses purely on digital, connected commerce marketing revolves around the non-linear customer journey, which frequently includes both online and in-store interactions.   We talk frequently about data silos and how important it is to break them down to create a single customer view, but it’s just as important to break down channel siloes.   In connected commerce marketing, brands use online and offline channels to support each... --- ### Pillars of Personalization: How to Capture Customer Data (with Examples) > Discover the steps you need to build a data capture strategy that powers relevant, personalized customer engagements. - Published: 2024-03-15 - Modified: 2024-04-16 - URL: https://emarsystest.com/learn/blog/how-to-capture-customer-data/ - Categories: How to - Tags: marketing strategy, personalization - Translation Priorities: Optional Discover the steps you need to build a data capture strategy that powers relevant, personalized customer engagements. Imagine if every one of your customers felt like your brand’s marketing was created just for them, designed to connect them with products they love and help them find exactly what they need, faster.   That’s the kind of power first- and zero-party data can give you. As a marketer, having the right customer data in your arsenal opens up a world of opportunities for crafting compelling experiences that capture attention, convert, and keep customers coming back. But with customers growing more protective of that data with every form they fill out, acquiring it isn’t as simple as offering 10% off.   It requires strategy — getting closer to your audience, listening, and learning what makes them tick. The following steps in this article will help you build a data capture strategy that gets you the customer knowledge you need to create experiences that resonate with your audience on a 1:1 level. Let’s get started.   1. Know What Data You Have, What You Need, and How to Get it Before diving deep into the world of first-party data, you need to anchor yourself by knowing what you already have and what data you’re looking for. This requires a data audit — a phrase that can strike fear into the hearts of even the most resilient of marketers.   But data audits don’t have to be scary.   The process starts with working out what customer data you already have and using it to lay out a customer journey map.... --- ### Release de productos SAP Emarsys de febrero 2024: aumente la productividad y expanda el alcance con nuevos canales, flujos de trabajo e innovaciones en IA > Descubra los nuevos métodos que emplea SAP Emarsys para ayudar a los profesionales de marketing a crear, lanzar y ampliar la interacción personalizada con los clientes a través de múltiples canales para impulsar resultados comerciales. - Published: 2024-02-28 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/ - Categories: Actionable Insights - Translation Priorities: Opcional ¡Bienvenido al último blog de lanzamiento de productos de Emarsys! Mientras continuamos trabajando para brindar a las empresas soluciones de vanguardia, nos complace presentar nuestras mejoras y novedosas innovaciones más recientes diseñadas para elevar la experiencia del usuario e impulsar resultados comerciales exitosos. En esta publicación, nos hemos concentrado en perfeccionar nuestra plataforma a fin de ofrecer funciones mejoradas, integración perfecta y rendimiento incomparable mediante inversiones en integraciones de múltiples canales, infraestructura escalable, IA generativa y mucho más. Independientemente de si es comerciante profesional, líder de ventas o gerente de operaciones, estas nuevas funciones están diseñadas para optimizar los flujos de trabajo, aumentar la productividad y maximizar los resultados. Por lo tanto, sin más preámbulos, veamos en detalle las emocionantes mejoras de la última actualización de productos de Emarsys. Permanezca en contacto con nuevas funciones que impulsan la excelencia omnicanal. En Emarsys, comprendemos el rol fundamental de la excelencia omnicanal para promover interacciones significativas con los clientes a través de todos sus canales preferidos e impulsar el crecimiento sostenido. Desde mejoras a nuestra nueva función de billetera móvil hasta el aprovechamiento de URL personalizados en campañas de SMS y la integración perfecta de LinkedIn Digital Ads, el objetivo de Emarsys, como siempre, es brindarles a los profesionales de marketing herramientas que maximicen la interacción en cada punto de contacto. 1. Mejoras de Mobile Wallet Mobile Wallet permite a nuestros clientes crear y distribuir campañas de pase a las aplicaciones Mobile Wallet de Apple y Google a través de canales principales,... --- ### SAP Emarsys Product Release – Februar 2024: neue Kanäle, Workflows und AI-Innovationen für mehr Produktivität und Reichweite > Entdecken Sie, welche neuen Möglichkeiten, SAP Emarsys Marketern eröffnet. Wir helfen Ihnen bei der Entwicklung, Einführung und Skalierung von personalisiertem Omnichannel Customer Engagement. - Published: 2024-02-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/ - Categories: Actionable Insights, SAP Emarsys in practice, Wissenschaft und Technik - Tags: omnichannel marketing, Personalisierung - Translation Priorities: Optional Willkommen zum Emarsys-Blogpost für das neueste Product Release! Da es unser Anspruch ist, Unternehmen mit hochmodernen Lösungen zu unterstützen, freuen wir uns, unsere jüngsten Erweiterungen und Innovationen vorzustellen, mit denen wir das Nutzungserlebnis weiter verbessern und zu noch mehr Geschäftserfolgen beitragen möchten. Bei diesem Release haben wir besonderes Augenmerk darauf gelegt, unsere Plattform weiter zu verfeinern. Da wir in Omnichannel-Integrationen, eine skalierbare Infrastruktur, generative AI und vieles mehr investiert haben, können wir die Funktionalität unserer Plattform verbessern, für nahtlose Integration sorgen und eine unvergleichliche Performance bieten. Ganz gleich, ob Sie für Marketing, Vertrieb oder Operations Management zuständig sind, mit den neuen Funktionen können Sie Ihre Arbeitsabläufe optimieren, die Produktivität steigern und die Geschäftsergebnisse maximieren. Kommen wir gleich zum Wesentlichen und sehen uns die spannenden Erweiterungen des neuesten Produktupdates von Emarsys im Detail an. Schaffen Sie Verbindungen und profitieren Sie von den neuen Funktionen, die Omnichannel-Erlebnisse der Spitzenklasse ermöglichen Bei Emarsys wissen wir, wie wichtig es ist, im Omnichannel-Bereich zur Spitze zu gehören. Wir möchten Sie dabei unterstützen, nachhaltiges Wachstum zu erzielen und sinnvolle Interaktionen mit Ihren Kund*innen auf allen Kanälen zu fördern, die diese bevorzugen. Von der Verbesserung unserer neuen Mobile Wallet-Funktion über die Nutzung individuell definierter URLs für SMS-Kampagnen bis hin zur nahtlosen Integration von LinkedIn Digital Ads – unser Ziel bei Emarsys ist es wie immer, Marketern Tools an die Hand zu geben, mit denen sie an jedem Touchpoint für maximales Engagement sorgen können. 1. Erweiterungen für Mobile Wallet Mit Mobile Wallet können unsere Kunden Pass-Kampagnen erstellen und über... --- ### February Product Release 2024 de SAP Emarsys : maximisez votre productivité et votre portée grâce à nos innovations en matière de canaux, de workflows et d’IA > Découvrez les nouveaux moyens mis par SAP Emarsys à la disposition des marketeurs pour créer, lancer et diffuser à grande échelle des campagnes omnicanales personnalisées capables de produire des résultats business. - Published: 2024-02-28 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/ - Categories: Actionable Insights - Translation Priorities: Optional Bienvenue dans le blog de présentation de la dernière Product Release d’Emarsys ! Toujours engagés à fournir aux entreprises des solutions de pointe, nous sommes heureux de dévoiler nos dernières améliorations et nos innovations destinées à optimiser l’expérience utilisateur et à produire encore plus de résultats business. Pour cette release, nous avons souhaité perfectionner notre plateforme afin de proposer des fonctionnalités améliorées, une intégration parfaite et des performances inégalées, en investissant dans les intégrations omnicanales, les infrastructures évolutives, l’IA générative, etc. Vous êtes professionnels du marketing, responsables commerciaux ou en charge des opérations de votre entreprise ? Ces nouvelles fonctionnalités sont conçues pour rationaliser vos workflows, renforcer votre productivité et maximiser vos résultats. Alors sans plus attendre, découvrons les incroyables améliorations imaginées par Emarsys dans sa dernière mise à jour. Restez connectés grâce à de nouvelles fonctionnalités qui maximisent l’excellence omnicanale Chez Emarsys, nous savons que l’excellence omnicanale est essentielle pour nouer des interactions significatives avec les clients sur tous leurs canaux préférés et encourager la croissance continue.   Des améliorations apportées à notre nouvelle fonctionnalité Mobile Wallet à l’utilisation d’URL personnalisées dans les campagnes SMS, en passant par l’intégration parfaite de LinkedIn et Digital Ads, le but d’Emarsys reste comme toujours de donner aux marketeurs les outils et les moyens de maximiser l’engagement sur tous les points de contact. 1. Amélioration de Mobile Wallet Grâce à Mobile Wallet, nos clients sont en mesure de créer des campagnes de pass et de les distribuer aux apps Mobile Wallet Apple et Google, via... --- ### SAP Emarsys February 2024 Product Release: Unlock Productivity and Expand Reach with New Channels, Workflows and AI Innovations > Discover the new ways SAP Emarsys empowers marketers to build, launch and scale personalized, omnichannel customer engagement to drive business outcomes. - Published: 2024-02-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-february-2024-product-release/ - Categories: Actionable Insights - Translation Priorities: Optional Welcome to Emarsys’ latest product release blog! As we continue our commitment to empower businesses with cutting-edge solutions, we're thrilled to unveil our most recent enhancements and new innovations designed to elevate the user experience and drive more successful business outcomes. In this release, we've focused on refining our platform to deliver enhanced functionality, seamless integration, and unparalleled performance through investments in omnichannel integrations, scalable infrastructure, generative AI and much more. Whether you're a marketing professional, a sales leader, or an operations manager, these new features are designed to streamline workflows, boost productivity, and maximize results. So, without further ado, let's drive into the exciting enhancements in Emarsys' latest product update. Stay Connected with New Features That Drive Omnichannel Excellence At Emarsys, we understand the crucial role of omnichannel excellence to foster meaningful interactions with customers across all their preferred channels and fuel sustained growth.   From enhancements to our new mobile wallet functionality to leveraging customized URLs in SMS campaigns and seamlessly integrating LinkedIn Digital Ads, our aim at Emarsys, as always, is to empower marketers with tools to maximize engagement across every touchpoint. 1. Mobile Wallet Enhancements Mobile Wallet enables our customers to create and distribute pass campaigns to the Apple and Google Mobile Wallet apps via parent channels such as Email, In-app, and Web. Wallet passes were designed to provide convenience for consumers with quick access to their loyalty pass or voucher code, but also give marketers opportunities to gather more data about the customer’s experience in... --- ### Wie ein Expert Solution Partner die SAP Emarsys-Plattform erfolgreich zu seinen Kunden bringt > Der SAP Emarsys Expert Solution Partner hmmh unterstützt Kunden dabei, ihre Umsatzzahlen zu steigern und Prozesse zu verbessern. - Published: 2024-02-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-expert-solution-partners-bring-emarsys-to-their-clients/ - Categories: Actionable Insights, Innovative Perspectives, SAP Emarsys in practice, General - Tags: customer engagement, omnichannel marketing - Translation Priorities: Optional Seit über 25 Jahren unterstützt hmmh Unternehmen auf der ganzen Welt bei digitalen Prozessen. Das Unternehmen mit Sitz in Deutschland und Kunden auf der ganzen Welt arbeitet seit 2019 mit SAP Emarsys und bietet seiner Kundschaft nahtlose Integrationen. Derzeit arbeitet hmmh an mehr als zwanzig Emarsys-Projekten. Wenn Sie neugierig geworden sind und gerne erfahren möchten, wie Agenturen und andere Partner Emarsys in ihren Angebotsmix integrieren, gibt Ihnen die Fallstudie über unseren Partner hmmh einen perfekten Einblick in die nahtlose Integration von Emarsys. Außerdem erfahren Sie, warum wir bei einer wachsenden Zahl zuverlässiger Partner zu den ersten Adressen gehören, wenn es um die Bedürfnisse ihrer Kunden geht. Partner helfen Kunden, Probleme zu lösen Einer der Hauptgründe, warum Partner wie hmmh Emarsys in ihrem Angebotsmix einsetzen, ist, dass ihre Kunden mit Problemen wie nicht integrierten Daten, manuellen Marketingprozessen oder fehlendem Omnichannel Engagement zu ihnen kommen – alles Bereiche, in denen Emarsys hervorragende Dienste leistet. Amir, Unit Director bei hmmh, hatte Folgendes über die Partnerschaft zu sagen: „Emarsys lässt sich eigentlich recht einfach verkaufen. Denn wenn wir unserer Kundschaft zeigen, was sie damit machen kann, welchen Nutzen sie davon hat und wie hoch der Return on Investment ist, können wir sie recht schnell überzeugen. “ Amir Tchavoshinia, Unit Director, hmmh AG Wenn Marken zu Agenturen kommen, um ihre Ziele zu erreichen hmmh hat festgestellt, dass das Marketing seiner Kunden nicht die erhofften Ergebnisse erzielt, wenn ein paar wichtige Säulen fehlen, z.  B. Segmentierung, Personalisierung und AI. Das ist der Moment, in dem hmmh die Möglichkeiten... --- ### How Expert Solution Partners Bring SAP Emarsys to their Clients - Published: 2024-02-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-expert-solution-partners-bring-emarsys-to-their-clients/ - Categories: Actionable Insights, General - Tags: customer engagement, omnichannel marketing - Translation Priorities: Optional For over 25 years, hmmh has supported companies around the globe in their digital processes. Based in Germany, with clients all over the world, they have been working with Emarsys since 2019, offering seamless integrations to their clients. They are currently working on more than twenty Emarsys projects.   If you’ve been curious about how agencies and other partners integrate Emarsys into their mix of offerings, this hmmh partner case study gives you the perfect sneak peek into how Emarsys integrates seamlessly and why we’re a go-to for a growing list of trusted partners as they serve their clients.   Partners Help Clients Solve Problems  One of the key reasons partners like hmmh use Emarsys in their mix of offerings is that their clients come to them with issues like data that’s not integrated, marketing processes that are manual, or a lack of omnichannel engagement — all the areas where Emarsys excels. Here’s what Amir, our Unit Director at hmmh had to say about the partnership: “Emarsys is quite an easy sell, actually. Because when we show the customer what it can do and how it can benefit them, what the return on investment is, we get them convinced pretty easily. ” Amir Tchavoshinia, Unit Director, hmmh AG When Brands Seek Out Agencies to Reach Their Goals hmmh has found that without a few key pillars in place, their customers’ marketing fails to get the results they’re hoping for. These include segmentation, personalization, and AI. That’s when hmmh suggests Emarsys'... --- ### Omnichannel Marketing Mastery: 4 Brands that have Perfected Personalization > Discover how these 4 brands have mastered the art and science of omnichannel marketing to deliver personalized customer experiences. - Published: 2024-02-19 - Modified: 2024-02-19 - URL: https://emarsystest.com/learn/blog/omnichannel-personalization-examples/ - Categories: Customer Stories - Tags: customer engagement, omnichannel marketing, personalization - Translation Priorities: Optional Discover how these 4 brands have mastered the art and science of omnichannel marketing to deliver personalized customer experiences. Increasing customer expectations seem to be the only constant for modern marketers. To combat this, brands across the globe are harnessing the power of omnichannel personalization to reach their audiences with the right message, in the right place, and at the right time.   Our 2023 digital festival, Power to the Marketer, championed this approach, bringing together industry leaders and market innovators to share their experiences from the frontlines of omnichannel personalization.   In this blog post, we’re taking a look at some of our favorite moments from the festival, sharing key learnings from four brands that have mastered the art and science of engaging their customers with relevant, personalized experiences: Adore Beauty Booktopia  Feel Good Contacts Reformation Let’s dig into what these leading-edge brands have to say, unpack their insights, and see how they overcome core challenges to unlock the true power of personalized omnichannel marketing. 1. Adore Beauty Uses A/B Testing to Improve Audience Segmentation and Personalization https://emarsys. wistia. com/medias/9bwcyli7a3 Key takeaways for marketers: Adore Beauty's methodical approach to A/B testing serves as a valuable model for marketers aiming to enhance their personalization efforts and achieve greater impact in their campaigns. Continuous A/B testing is crucial for refining personalization strategies. Setting clear benchmarks helps identify and improve underperforming campaigns. Dynamic content enhances customer engagement through tailored experiences. A leader in the beauty industry, Adore Beauty is no stranger to A/B testing. Impressively, they’ve conducted over 188 A/B tests in the last financial year, with a focus on fine-tuning... --- ### CEO Insights: 5 Key Learnings from The Omnichannel Difference Report  > CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024. - Published: 2024-02-12 - Modified: 2024-03-12 - URL: https://emarsystest.com/learn/blog/omnichannel-difference-insights/ - Categories: Actionable Insights, Innovative Perspectives - Tags: customer engagement, omnichannel marketing, personalization - Translation Priorities: Optional CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024. SAP Emarsys CEO Joanna Milliken and Product Marketing Director Megan Hostetler talk data, channels, and findings from The Omnichannel Difference 2024. At SAP Emarsys, we’re obsessed with omnichannel marketing. That’s why, when the opportunity to revamp our industry-leading whitepaper, The Omnichannel Difference, came up, we simply couldn’t resist. Compiled from surveys of over 161 manager-level and above respondents from consumer-focused businesses, The Omnichannel Difference report is an exploration into how the most customer-obsessed companies deliver on the value of omnichannel. Packed full of statistics and valuable insights, it’s a must-have for any marketer exploring the impact of true omnichannel marketing. In this exclusive interview, Megan Hostetler, Director of Product Marketing at SAP Emarsys, delves into some of her favorite statistics from the report, sharing them with CEO Joanna Milliken for her expert insight. Let’s take a look. Insight 1: Omnichannel Efforts Yield Tangible Business Benefits  https://emarsys. wistia. com/medias/tnszkf0s34 The Omnichannel Difference found: 46% of respondents noted increased customer lifetime value due to the depth of omnichannel customer engagement.   💡 Key insight: Omnichannel marketing isn’t just a buzzword — it’s your key to delivering value, both for your business and your customers. Think about it — your customers are everywhere, switching channels like they change clothes. They expect you to keep up, to be there, wherever “there” is for them. It's not just about being present across key channels. It's about being smart about where and how you show up, and this is the core principle of omnichannel marketing. It's... --- ### Digitale Transformation im Baumarkt: Wie OBI der Wandel von Single- zu Omni-Channel gelang > Wie OBI Print-Werbung durch Kundensegmentierung nachhaltiger macht & strategisch ins CRM integriert. Lesen Sie weiter. - Published: 2024-02-12 - Modified: 2024-02-12 - URL: https://emarsystest.com/de/learn/blog/digitale-transformation-im-baumarkt/ - Categories: SAP Emarsys in practice, Wichtige Erkenntnisse - Tags: Success Story - Translation Priorities: Optional Wie oft gehen Sie in den Baumarkt? Begeisterte DIY-Fans bestimmt öfter, Durchschnittskäufer*innen eher seltener. Laut OBI liegen bei den meisten zwischen den Besuchen acht Wochen und mehr. Da die Themen Wohnen, Bauen oder Garten aber so gut wie jede*n von uns betreffen, ist die potenzielle Zielgruppe von Baumärkten wie OBI trotz kleiner Frequenz groß: Die einen kaufen regelmäßig Pflanzen für den Balkon, die anderen schaffen Mähroboter und Grill für den Garten an, und wieder andere machen aus ihrem Traumregal ein DIY-Projekt. So groß das Gesamtpublikum am Ende auch ist, so divers ist es – ein Grund, warum massenhaft versandte Postwurfsendungen bis heute in der Branche üblich sind. Auf die Idee, solch eine facettenreiche Zielgruppe für Print sinnvoll zu segmentieren, kam man früher einfach nicht. Daher wurden Prospekte regelmäßig nach dem Gießkannenprinzip per Post verteilt. Das ändert sich zum Glück. Und sowohl Budgets als auch die Umwelt sagen Danke. „Wir haben das Papier, das wir mit jeder Ausgabe unseres Printbeilegers einsparten, im Rahmen unserer Kampagne 2022 visualisiert. Das Ergebnis? Ein Papierstapel in Höhe von 8. 000 Metern. “ Christian von Hegel , Senior Vice President „Brand & Communication“, OBI Group Holding Dass die Zeit reif für etwas Neues war, erkannte OBI schon 2017. Damals legte das Unternehmen den Grundstein für seine digitale Transformation und trat damit seine Reise in eine digitale Zukunft an, in der Relevanz und Personalisierung die entscheidenden Faktoren sind. Der erste Schritt: eine zentrale Datenbasis Während andere Unternehmen sich von Print verabschiedeten und vollständig in die digitale Welt... --- ### What Is Content Personalization & Why Do You Need It? > From definitions to benefits and real-world examples, discover everything you need to know about content personalization. - Published: 2024-02-07 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/what-is-content-personalization/ - Categories: Innovative Perspectives - Tags: automation, personalization - Translation Priorities: Optional From definitions to benefits and real-world examples, discover everything you need to know about content personalization. The demands placed upon marketers by their customers are constantly increasing. Today, 63% of North American and UK consumers expect personalized content from the brands they engage with.   This tells us something incredibly important — personalization is no longer a “nice to have. ” It’s table stakes for marketers, and if you can’t personalize your content effectively, you’ll struggle to earn your customers’ loyalty over brands that do. In this article, we dive deep into content personalization, the benefits it holds for your business, how to get started with a personalization engine, and examples to inspire your personalized marketing strategy.   Table of ContentsThe Evolution of Content PersonalizationHow Does Content Personalization Work? The Benefits of a Content Personalization StrategyThe Role of Data in Personalizing Content3 Content Personalization Examples We LoveContent Personalization Continues to EvolveThe Future of Personalization: Predictive AnalyticsPersonalize Your Content at Scale with Emarsys The Evolution of Content Personalization Content personalization has evolved, and it’s evolved quickly. Ten years ago, when marketers thought about content personalization, they were thinking about first names in subject lines.   Today, personalization stretches far beyond this. The evolution of AI and customer engagement platforms has brought a wave of change to personalized marketing, allowing marketers to break new ground and get closer to their customers than ever before.   Previously, marketers had to take educated guesses on the types of engagements their customers wanted to receive based on limited personas and campaign analytics. Now, access to data eliminates the guesswork. By using... --- ### Customer Retention and Loyalty: Key Differences and Strategies in 2024 > From definitions to proven strategies, discover everything you need to drive retention and loyalty in 2024. - Published: 2024-01-17 - Modified: 2024-02-26 - URL: https://emarsystest.com/learn/blog/customer-retention-loyalty-strategies/ - Categories: Guides - Tags: customer loyalty, marketing strategy, trends - Translation Priorities: Optional From definitions to proven strategies, discover everything you need to drive retention and loyalty in 2024. In the last five years, “customer acquisition costs have increased nearly 60%,” and today’s merchants, on average, now “lose $29 for every new customer acquired. ” This statistic from Business Wire paints a picture of the stark reality marketers are faced with in 2024. Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today.   With an increasingly complex marketing landscape, and sky-high customer expectations, how can you drive the results your business demands?   The answer lies in retention and loyalty. In this blog post, we dive deep into the retention and loyalty landscape, laying out the trends and strategies you need to know to keep your customers coming back in 2024. What is Customer Retention? Customer retention refers to the strategies and actions a business takes to maintain and increase the number of its existing customers.   This involves ensuring customer satisfaction, fostering loyalty, and creating long-term relationships, so that customers continue to purchase from the business rather than switching to competitors.   Effective customer retention results in repeat sales and increased customer lifetime value, but it goes beyond this. True customer retention is about empowering your customers to be ambassadors to your brand and driving positive word-of-mouth referrals, which are crucial for a business's long-term success and profitability. 7 emerging trends shaping customer retention strategies From leveraging cutting-edge technologies to embracing ethical practices, these trends are a roadmap for businesses looking to... --- ### Top 8 Customer Engagement Metrics and How to Track Them > Discover the essential customer engagement metrics vital for business success and how they impact customer relationships and drive growth. - Published: 2024-01-16 - Modified: 2024-02-07 - URL: https://emarsystest.com/learn/blog/top-customer-engagement-metrics/ - Categories: Guides, How to - Tags: customer engagement, customer experience, customer lifecycle, intelligence and analytics - Translation Priorities: Optional Discover the essential customer engagement metrics vital for business success and how they impact customer relationships and drive growth. Customer engagement is the cornerstone of not only attracting but also nurturing and retaining a loyal customer base — a vital element for any business aiming for sustainable growth and success. However, to improve your customer engagement marketing, you need a dependable way of benchmarking your campaign performance. This is where customer engagement metrics come in.   In this article, we take a deep dive into customer engagement, shining a light on the top 8 metrics that are crucial for businesses to track. By mastering these metrics, you’ll gain a better understanding of your customers' journey with your brand and strategically position yourself for growth and adaptability in a dynamic market. Why Customer Engagement Metrics Matter With customer expectations continually rising and the cost of acquiring new customers reaching unprecedented heights, the ability to track, understand and quantify customer engagement has become essential for businesses. By focusing on customer engagement, companies can not only enhance customer loyalty and lifetime value but also demonstrate the tangible impact of their marketing and service strategies.   Customer engagement metrics give you the insights and intelligence you need to fine-tune your marketing strategies, ensuring you’re creating experiences that resonate with your target audience. Table of contentsWhy Customer Engagement Metrics Matter1. Net Promoter Score (NPS)2. Conversion Rate3. Churn Rate4. Customer Lifetime Value (CLV)5. Google Analytics Event Count6. Average Order Value (AOV)7. Customer Retention Rate (CRR)8. Social Media Engagement Metrics 1. Net Promoter Score (NPS) Net Promoter Score (NPS) is a widely recognized metric used to... --- ### Las cuatro tendencias omnicanal de 2024 para el sector minorista - Published: 2024-01-12 - Modified: 2024-02-07 - URL: https://emarsystest.com/learn/blog/omnichannel-retail-trends/ - Categories: Actionable Insights, Insights - Tags: customer engagement, omnichannel - Translation Priorities: Opcional Si existe una constante en el sector minorista, es el cambio. En 2023, vimos cambios en las tendencias omnicanal de este sector, desde profesionales del marketing que adoptaron por completo la inteligencia artificial (IA) generativa y el surgimiento del comercio conversacional, pasando, como siempre, por las expectativas del cliente que llegaron a lugares récord.   Como profesionales del marketing, nuestro trabajo es adaptarnos a estos cambios, aprovechar el poder de las nuevas tecnologías y seguir cumpliendo la promesa a nuestros clientes: generar el contenido adecuado para la persona correcta en el momento justo.   Si observamos los desarrollos de 2023, queda claro que los cambios tampoco serán extraños en 2024. En este artículo de blog, indagaremos en cuatro tendencias transformadoras que están redefiniendo el futuro del sector minorista omnicanal.   La importancia del marketing minorista omnicanal ¿Por qué hoy es fundamental el marketing omnicanal para las marcas minoristas más importantes? Es simple: los compradores modernos esperan tener experiencias fluidas en todas las plataformas... en línea, en las tiendas físicas y en las redes sociales. Esta es la nueva norma a la que se han adaptado las marcas minoristas más exitosas del mundo y la han convertido en una ventaja competitiva.   El marketing omnicanal no se trata solo de estar presente en varios canales, sino de crear una experiencia unificada y personalizada que fluye sin esfuerzo de un canal a otro. ¿Pueden los clientes comenzar una compra en sus teléfonos y terminarla en la tienda física sin perder un instante? Esta integración sin... --- ### 4 tendances omnicanales pour le retail en 2024 - Published: 2024-01-12 - Modified: 2024-02-02 - URL: https://emarsystest.com/learn/blog/omnichannel-retail-trends/ - Categories: Actionable Insights, Insights - Tags: customer engagement, omnichannel - Translation Priorities: Optional Dans le monde du retail, la seule constante est le changement. 2023 a été une année de bouleversements en ce qui concerne les tendances du retail omnicanal, entre l’adoption totale par les marketeurs de l’IA générative, l’essor du commerce conversationnel ou encore la sempiternelle hausse des attentes des clients, qui a cette fois atteint des records.   En tant que marketeurs, notre mission consiste à nous adapter à ces changements, à exploiter toute la puissance des nouvelles technologies et à faire en sorte de toujours tenir la promesse faite à nos clients : fournir le bon contenu à la bonne personne, au bon moment.   Si 2023 a connu son lot de changements et d’évolutions, il est tout aussi clair que 2024 ne sera pas en reste. Dans ce blog, nous allons analyser en profondeur quatre tendances de transformation qui infléchissent l’avenir du retail omnicanal.   L’importance du marketing retail omnicanal Pourquoi le marketing omnicanal est-il devenu indispensable aux grandes marques de retail ? Tout simplement parce que l’acheteur moderne exige une expérience parfaitement fluide sur toutes les plateformes : en ligne, en magasin et sur les réseaux sociaux. Voilà la nouvelle norme à laquelle les marques de retail les plus performantes au monde se sont adaptées et qu’elles ont su transformer en avantage concurrentiel.   Le marketing omnicanal ne consiste pas uniquement à faire acte de présence sur plusieurs canaux. Il s’agit avant tout de créer une expérience unifiée et personnalisée, qui permet à l’utilisateur de passer sans effort d’un canal à... --- ### 4 Omnichannel-Retail-Trends für 2024 - Published: 2024-01-12 - Modified: 2024-02-02 - URL: https://emarsystest.com/learn/blog/omnichannel-retail-trends/ - Categories: Actionable Insights, Innovative Perspectives, Insights, Thought Leadership - Tags: customer engagement, omnichannel - Translation Priorities: Optional Die einzige Konstante in der Welt des Retail ist die Veränderung. 2023 haben wir eine Verschiebung bei Omnichannel-Retail-Trends beobachtet: Von Marketern, die mit voller Kraft generative AI einsetzten bis zu einem Anstieg von dialogorientiertem Commerce und — wie immer — einem Rekordhoch der Kund*innenerwartungen. Als Marketer ist es unser Job, uns an Veränderungen anzupassen, die Vorteile neuer Technologien zu nutzen und weiterhin unsere Versprechen an unsere Kund*innen zu erfüllen: der richtigen Person zur richtigen Zeit den richtigen Content zu liefern. Angesichts der Entwicklungen, die wir 2023 beobachtet haben, ist es klar, dass auch 2024 Veränderungen mit sich bringen wird. In diesem Blogpost tauchen wir in vier der transformativen Trends ein, die die Zukunft des Omnichannel-Retail neu gestalten werden. Die Relevanz des Omnichannel-Retail-Marketing Warum ist Omnichannel-Marketing für große Retail-Unternehmen so wichtig? Es ist ganz einfach: Moderne Shopper*innen erwarten auf allen Plattformen nahtlose Erlebnisse — online, In-Store und auf Social Media. Die weltweit erfolgreichsten Retail-Unternehmen haben sich an diese neue Norm angepasst und sie in einen Wettbewerbsvorteil verwandelt. Omnichannel-Marketing bedeutet nicht einfach, auf verschiedenen Kanälen gleichzeitig präsent zu sein. Es geht darum, ein einheitliches, personalisiertes Erlebnis zu kreieren, das mühelos von Kanal zu Kanal wechselt. Können Ihre Kund*innen ihren Einkauf auf dem Handy beginnen und in Ihrem Geschäft beenden, ohne dabei etwas zu verpassen? Ein nahtloser Übergang ist der Schlüssel zu einer ganzheitlichen Brand-Experience, die Treue und Vertrauen fördert. So heben Sie sich in einem wettbewerbsorientierten Markt von anderen Unternehmen ab. Trend 1. Nahtloses Omnichannel Experience Infolge der globalen Pandemie erlebten Retail-Unternehmen, deren... --- ### 4 Omnichannel Trends for Retail in 2024 > Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels. - Published: 2024-01-12 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/omnichannel-retail-trends/ - Categories: Actionable Insights, Insights - Tags: customer engagement, omnichannel, omnichannel difference - Translation Priorities: Optional Get 4 big takeaways from the 2024 study on how businesses are creating unified, personalized experiences seamlessly across channels. If there’s one constant in the world of retail, it’s change. In 2023, we saw shifts in omnichannel retail trends, from marketers adopting Generative AI with full force and the rise of conversational commerce to, as always, customer expectations reaching record highs.   As marketers, it’s our job to adapt to these changes, harness the power of new technologies, and continue to deliver upon our promise to our customers — to deliver the right content, to the right person, at the right time.   Looking back at the developments we saw in 2023, it’s clear that 2024 will be no stranger to change either. In this blog post, we’re diving into four of the transformative trends that are reshaping the future of omnichannel retail. The Importance of Omnichannel Retail Marketing Why is omnichannel marketing critical for major retail brands today? It's simple: modern shoppers expect seamless experiences across all platforms — online, in-store, and on social media. This is the new norm that the world’s most successful retail brands have adapted to and turned into a competitive advantage.   Omnichannel marketing isn’t just about being present on multiple channels. It's about creating a unified, personalized experience that flows effortlessly from one channel to another. Can your customers start shopping on their phone and finish in your store without missing a beat? This seamless integration is key to building a cohesive brand experience that fosters loyalty and trust. In a competitive market, this is what sets you apart. Trend 1. Seamless... --- ### How Personalization and Value Exchanges Drive Customer Loyalty > Get key highlights and short videos from this podcast hosted by Sinch. Learn how to drive loyalty with value exchanges and personalization. - Published: 2024-01-11 - Modified: 2024-01-11 - URL: https://emarsystest.com/learn/blog/how-personalization-and-value-exchanges-drive-customer-loyalty/ - Categories: Actionable Insights, Innovative Perspectives - Tags: customer loyalty, emarsys partners, personalization, sinch, SMS marketing, value exchange - Translation Priorities: Optional Get key highlights and video clips from this podcast hosted by Sinch. Learn how to drive loyalty with value exchanges and personalization. Recently, our own Kelsey Jones, Global Head of Product Marketing, was hosted by Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, to talk about all things loyalty and retail on the Sinch podcast, CX Education. They recorded a 30+ minute session discussing the state of customer loyalty today, different forms that it can take, and what marketers can do to win loyalty not just in the short term but for the long haul.   Sinch is a trusted partner for SAP Emarsys. The Sinch platform empowers marketers with a suite of APIs and SDKs to better leverage an array of communication channels. Here at Emarsys, we love all things omnichannel, so it’s a match made in heaven.   Read on for key highlights from the podcast, which you can also watch on-demand. Key Highlights: Driving Loyalty through Personalized Value Exchanges Long-lasting customer loyalty — it’s the goal, the shining beacon, the target of every brand because when customers become truly loyal, you get sustainable, predictable revenue.   As Kelsey and Gwen discussed loyalty, they came back again and again to one of the key ingredients behind developing loyalty: the value exchange. Every time a brand engages with a customer, it’s an opportunity to create an exchange of value, no matter which channel it happens on (email, SMS, web, or other). For brands to provide value with every customer engagement, they must rely on technology, using customer data and AI insights to create personalized, relevant experiences. Drive loyalty in... --- ### SAP Emarsys als Leader eingestuft: Analyse der G2-Bewertungen für das 4. Quartal 2023  > Die G2-Bewertungen für SAP Emarsys zeigen weiterhin ein hohes Maß an Kund*innenzufriedenheit in den Schlüsselbereichen, die für Marketer entscheidend sind. - Published: 2024-01-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/ - Categories: SAP Emarsys in practice, Wissenschaft und Technik - Tags: G2-Report, Personalisierung - Translation Priorities: Optional Zum Abschluss eines erfolgreichen Jahres 2023 freuen wir uns sehr darüber, dass Emarsys bei den G2 Ratings erneut als Leader ausgezeichnet wurde. Unser Schwerpunkt liegt weiterhin darauf, Marken, die ihren Kund*innen einen ausgezeichneten Service bieten möchten, Tools und Unterstützung bereitzustellen. Für uns ist es darum wichtig, Ihr Feedback zu hören und es in unsere Arbeit einfließen zu lassen. Deshalb freuen wir uns immer wieder darauf, zu erfahren, was unsere Kund*innen in den G2 Reviews über uns zu sagen haben.   Wir sind begeistert, dass wir in dieser Runde der Reviews als Spitzenreiter in mehreren der für uns wichtigen Kategorien ausgezeichnet wurden, darunter Personalisierungs-Engine, E-Commerce-Personalisierung, Transaktions-E-Mails, Customer Journey Analytics, Loyalty Management und SMS-Marketing, um nur einige zu nennen.   Sind Sie neugierig geworden? Hier sind einige Highlights: Überblick Emarsys wurde im 4.  Quartal in über 318 Berichten erwähnt. Wir konnten mehr als 40 Abzeichen erlangen, 31 davon sind Leader-Abzeichen. In den Bereichen Enterprise, Mid-Market und Small Business Marketing wurden wir erneut als Leader ausgezeichnet, was die Bandbreite unserer Plattform verdeutlicht. Wir wurden in 26 neuen Berichten erwähnt. Unser Schwerpunkt, unseren Nutzer*innen einen guten Service zu bieten, wurde von unseren Kund*innen sehr positiv aufgenommen. Das ist eine Bestätigung dafür, dass sich unsere Bemühungen, zuzuhören und unsere Plattform kontinuierlich zu verbessern, auszahlen!   Schauen wir uns einige der Bereiche an, in denen Emarsys viel Lob ernten konnte: Benutzungsfreundlichkeit Das Feedback, das wir in diesem Quartal erhalten haben, bezog sich vor allem auf die Benutzungsfreundlichkeit unserer Plattform. Ein*e Nutzer*in gab an: „Die Plattform ist absolut intuitiv... --- ### SAP Emarsys emerge como líder: Un análisis de nuestras calificaciones de G2 del 4.º trimestre (T4) de 2023 > Las calificaciones de G2 de SAP Emarsys continúan demostrando el alto nivel de satisfacción de los clientes en áreas críticas para los profesionales de marketing. - Published: 2024-01-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/ - Categories: Behind the Tech, SAP Emarsys Applied - Translation Priorities: Opcional Como colofón a un exitoso 2023, nos complace anunciar que Emarsys ha sido reconocida una vez más como líder distinguido en las calificaciones de G2 del T4. Nuestro foco de atención es proporcionar herramientas y apoyo a las marcas comprometidas con el mejor servicio para sus clientes. Es por eso que es fundamental escuchar sus comentarios e incorporarlos en todo lo que hacemos. Esa es una de las razones por las que esperamos escuchar qué opinan nuestros clientes sobre nuestras reseñas de G2.   Para esta ronda de revisiones, nos enorgullece ser reconocidos como líderes en varias de las categorías más valiosas para nosotros, incluyendo motor de personalización, personalización del comercio electrónico, correos electrónicos transaccionales, análisis del proceso de compra del cliente, gestión de la fidelización/lealtad y marketing por SMS, entre otros. ¿Desea saber más? Estos son algunos de los aspectos más destacados: Visión general En el cuarto trimestre, Emarsys apareció en más de 318 informes. Obtuvimos más de 40 insignias, 31 de las cuales son insignias de líder del mercado. Una vez más, fuimos reconocidos como líderes en marketing para empresas pequeñas, medianas y grandes, lo que ilustra el alcance de nuestra plataforma. Fuimos mencionados en 26 informes nuevos. Nuestros clientes notaron nuestro empeño en servir a los usuarios de la mejor forma, lo que es una confirmación de que nuestro trabajo de escuchar y actualizar continuamente nuestra plataforma vale la pena.   Veamos algunas de las áreas en las que Emarsys recibió elogios: Facilidad de uso Un denominador... --- ### SAP Emarsys s’impose comme un leader : une analyse des évaluations G2 reçues au T4 2023 > Les évaluations obtenues par SAP Emarsys sur G2 mettent une nouvelle fois en évidence un haut niveau de satisfaction client dans des domaines présentant une importance capitale pour les marketeurs. - Published: 2024-01-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/ - Categories: Behind the Tech, SAP Emarsys Applied - Translation Priorities: Optional Pour couronner une année 2023 réussie, nous sommes enchantés d’annoncer qu’Emarsys conserve sa place parmi les chefs de file de son domaine, selon les évaluations obtenues sur G2 au quatrième trimestre. Notre priorité reste la fourniture d’outils et la prestation de services d’accompagnement aux marques qui démontrent leur engagement vis-à-vis d’une haute qualité de service client. Voilà pourquoi il est essentiel que vous nous fassiez part de votre feedback : vos remarques nous permettent d’améliorer chacune de nos actions. C’est l’une des raisons pour lesquelles nous sommes toujours impatients de lire les avis de nos clients sur G2.   Aujourd’hui, nous sommes particulièrement satisfaits d’être en tête de plusieurs catégories très importantes pour nous : moteur de personnalisation, personnalisation de l’e-commerce, emails transactionnels, analyse des parcours client, gestion de la fidélité et marketing SMS, entre autres.   Vous voulez en savoir plus ? Alors voici quelques faits marquants : Synthèse Au quatrième trimestre, Emarsys a été mentionné dans 318 rapports, pour un total de 40 badges, dont 31 badges de leader. Comme un symbole de la polyvalence de notre plateforme, nous avons une nouvelle fois été nommés leaders en marketing pour les entreprises, le milieu de gamme et les petites entreprises. Nous figurons dans 26 nouveaux rapports. Pour nos clients, il semble évident que nous donnons toute priorité au service à nos utilisateurs, ce qui confirme que les efforts déployés pour être à l’écoute et améliorer constamment notre plateforme payent !   Emarsys a su se démarquer dans plusieurs domaines : Facilité d'utilisation L’un des fils rouges du feedback reçu ce... --- ### SAP Emarsys Emerges as a Leader: An Analysis of our Q4 2023 G2 Ratings  > SAP Emarsys G2 Ratings continue to demonstrate the high level of customer satisfaction in key areas important to marketers. - Published: 2024-01-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-emerges-as-a-leader-an-analysis-of-our-q4-2023-g2-ratings/ - Categories: Behind the Tech, SAP Emarsys Applied - Translation Priorities: Optional Topping off a successful 2023, we are gratified that Emarsys has once again been recognized as a distinguished leader in the Q4 G2 ratings. Our focus continues to be on providing tools and support for brands that are committed to serving their customers well. That’s why it’s critical for us to hear your feedback and incorporate it into all we do. That’s one of the reasons we look forward to hearing what customers have to say on our G2 reviews.   For this round of reviews, we were delighted to be recognized as a frontrunner in several of the categories that mean the most to us, including personalization engine, e-commerce personalization, transactional emails, customer journey analytics, loyalty management, and SMS marketing, among others.   Want to know more? Here are some highlights: The Overview In Q4, Emarsys was featured in over 318 reports. We earned more than 40 badges, 31 of which are leader badges. Once again, we were recognized as a leader in enterprise, mid-market, and small business marketing, which exemplifies the range of out platform. We were mentioned in 26 new reports. Our focus on serving our users well was noted by our customers, which is confirmation that our work to listen and continuously upgrade our platform pays off!   Let’s look at some of the areas in which Emarsys earned praise: Ease of Use A common thread in the feedback we received this quarter was about the ease of use of our platform. One user stated, “It... --- ### SAP Emarsys Product Release Roundup 2023 > Discover the biggest updates we’ve released this year that have empowered you, as a marketer, to drive tangible business outcomes.  - Published: 2024-01-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-product-release-roundup-2023/ - Categories: SAP Emarsys in practice - Tags: omnichannel marketing, product release - Translation Priorities: Optional Discover the biggest updates we’ve released this year that have empowered you, as a marketer, to drive tangible business outcomes. As 2023 comes to a close, we’re taking the chance to reflect on the biggest updates we’ve released this year that have empowered you, as a marketer, to drive customer engagement and deliver tangible business outcomes.   We’ll recap some of the most impactful innovations, including new channels, reporting and analytics improvements, enhancements for the marketer’s experience, and more. Let’s dive in. Table of ContentsNew Channel Releases and UpdatesReporting and Analytics UpdatesEnhancements to the Marketer ExperienceBlack Friday-Cyber Monday Customer EngagementNew integrations between Emarsys and SAP New Channel Releases and Updates Today’s marketers know that meeting customers on their preferred channel is essential to effective customer engagement. With our latest channel releases, we help you to better engage your audience with the right content, in the right place, at the right time.   Mobile Wallet product launch In June 2023, we announced a brand-new channel to the Emarsys Customer Engagement platform – Mobile Wallet.   Mobile Wallet gives you the ability to launch personalized campaigns with digital wallet passes including digital vouchers, coupons, tickets and loyalty cards. By building Mobile Wallet into your omnichannel mix, you can engage your mobile customers anywhere with relevant rewards and offers – all without needing an app. Considering that more than 50% of consumers say there is “no need to carry a physical wallet” now that they have a mobile wallet, this channel is becoming a vital touchpoint for connecting with customers. App-Free mobile reach: Easily engage Google and Apple Wallet users with personalized vouchers,... --- ### 24 Customer Engagement Statistics Your Brand Can't Ignore in 2024 > From original research and market-leading sources, discover 24 statistics that prove the power customer engagement holds. - Published: 2023-12-18 - Modified: 2024-02-07 - URL: https://emarsystest.com/learn/blog/customer-engagement-statistics/ - Categories: Guides, Insights - Tags: customer engagement marketing, omnichannel marketing, statistics - Translation Priorities: Optional From original research and market-leading sources, discover 24 statistics that prove the power customer engagement holds. Endless purchase options. Heavy competition. Customers growing more discerning by the minute.   In an increasingly complex digital world, how can brands cut through the information overload, build meaningful relationships, and keep their customers coming back? Enter customer engagement.   In this blog post, we’re bringing together 24 of the top customer engagement statistics into one place, so you can get the information you need to inform your campaigns and define your strategy. Let’s dive in. Table of contentsWhy Customer Engagement Marketing Matters More Than EverGeneral Customer Engagement StatisticsCustomer Engagement and Retention StatisticsCustomer Engagement and Loyalty StatisticsOmnichannel Customer Engagement StatisticsConclusion: Customer Engagement Is a Necessity Why Customer Engagement Marketing Matters More Than Ever In the last five years, customer engagement marketing has shifted from a nice-to-have to a crucial cornerstone of any successful strategy. With consumers wielding more power and choice than ever before, engaging them effectively isn't just beneficial – it's essential. The reality is stark – your customers are inundated with options.   Every scroll, click, and swipe unveils a new avenue, a different product, a fresh competitor vying for their attention with offers as enticing as yours. Make no mistake – it’s a digital battleground where only the most customer-centric brands thrive. In this world, customer loyalty is far from guaranteed – it's earned, and re-earned, at every touchpoint. Engagement is no longer just about capturing attention – it's about fostering an ongoing conversation. Consumers expect to be heard, understood, and valued. They seek personalized experiences that... --- ### Die Top 4 der erfolgreichen Strategien zur Kund*innenrückgewinnung > Mit einer Kund*innenrückgewinnungsstrategie können Sie die Kund*innenabwanderung verringern und für mehr Kund*innenbindung sorgen. - Published: 2023-12-14 - Modified: 2023-12-14 - URL: https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/ - Categories: Wichtige Erkenntnisse - Tags: customer loyalty, Rückgewinnungsstrategie - Translation Priorities: Optional A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. Die Verbraucher*innen von heute sind recht wankelmütig und ihre Aufmerksamkeit wird in viele Richtungen gelenkt. Darum kann sich der Aufbau von Customer Loyalty als schwierig erweisen. Das ist nicht verwunderlich, werden Verbraucher*innen doch jeden Tag von Tausenden von Anzeigen bombardiert. Aber: Die Aufmerksamkeitsspanne vieler Marken ist auch nicht viel besser. Studien haben ergeben, dass 44 % der Unternehmen der Akquise eine hohe Priorität einräumen. Nur 18 % geben an, dass sie sich auf die Kund*innenbindung konzentrieren. Diese Zahlen sind beeindruckend. Vor allem, wenn man bedenkt, dass bestehende Kund*innen bereit sind, bis zu 67 % mehr auszugeben als Neukund*innen Ihrer Marke. Während die Verbraucher*innen also von anderen Marken abgelenkt werden, werden die Marken ihrerseits von anderen Verbraucher*innen abgelenkt. Wenn Sie nicht gerade Wanderschuhe verkaufen, ist es an der Zeit, das Abwandern von Kund*innen zu stoppen und damit anzufangen, an Ihrer Kund*innenrückgewinnungsstrategie zu arbeiten. Was versteht man unter einer „Kund*innenrückgewinnungsstrategie“? Eine Kund*innenrückgewinnungsstrategie ist ein Marketingprogramm, das sich auf die Reaktivierung ehemaliger Kund*innen konzentriert. Als Marketer ist es Ihr Ziel, die Customer Journey mit Ihrer Marke auszubauen und den Customer Lifetime Value insgesamt zu erhöhen. Für Marketer im Einzelhandel könnte es verlockend sein, auf Strategien zu setzen, die ausschließlich darauf abzielen, Rabatte oder neue Produkte zum Kauf anzubieten. Aber seien Sie vorsichtig: Der erste Schritt in Ihrer Strategie führt vielleicht nicht zu einem sofortigen Verkauf, kann Ihnen jedoch später große Gewinne einbringen. Die Top 4 der Kund*innenrückgewinnungsstrategien, die Sie im Jahr 2024 umsetzen sollten Sehen Sie sich diese vier Top-Taktiken an, bei denen Ihren Kund*innen genau die... --- ### Top 4 Customer Win-Back Strategies for Success > A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. - Published: 2023-12-06 - Modified: 2023-12-12 - URL: https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/ - Categories: Actionable Insights - Tags: customer experience, customer loyalty, customer loyalty program, marketing strategy - Translation Priorities: Optional A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. Modern consumers are fickle, and building customer loyalty can be difficult because their attention gets pulled in many directions. That should come as no surprise when they’re bombarded by thousands of ads every day.   However, the attention span of many brands isn’t much better. Studies have found that while 44% of companies prioritize acquisition, only 18% focus on retention. Those stats are striking when you consider the fact that current customers are willing to spend up to 67% more than those new to your brand.   So while consumers are being distracted by other brands, brands are being distracted by other consumers. Unless you’re selling butter, it’s time to stop churning so hard and start working on your customer win-back strategy. What Is a Customer Win-Back Strategy? A customer win-back strategy is a marketing program that focuses on re-engaging lapsed customers. As a marketer, your goal is to extend their journey with your brand and increase their overall lifetime value. In the retail world, it may be tempting to think up strategies solely in terms of offering discounts or new products for purchase, but don’t be too hasty. The first step in your strategy might not result in an immediate sale but will yield big returns down the road. Top 4 Customer Win-Back Strategies to Implement in 2024 Check out these four top tactics for giving your customers the value and personalized attention they deserve: 1. Engage Customers through Feedback Take initiative and engage your active customers rather than... --- ### Recapitulação da Black Friday 2023: potencialização do engajamento omnichannel e da fidelidade duradoura > Buzz do fim de semana da Black Friday e da Cyber Monday! A SAP Emarsys observou um aumento de 9% nos engajamentos de clientes em relação ao ano anterior. - Published: 2023-11-29 - Modified: 2024-09-23 - URL: https://emarsystest.com/learn/blog/black-friday-2023-recap/ - Categories: Actionable Insights, All, SAP Emarsys Applied - Tags: black friday, black friday 2023 - Translation Priorities: Optional Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements. Na SAP Emarsys, temos dois tipos de dias: ou é o da Black Friday ou é um dia em que estamos nos preparando para a Black Friday. Durante o fim de semana da Black Friday e da Cyber Monday, a competição pela atenção e pelo dinheiro do consumidor fica mais acirrada. A cada ano, vemos marcas se aprimorando para enviar mensagens com base em dados por e-mail, por dispositivos móveis, por SMS, por aplicativos e pela Web... e a cada ano, elas fazem isso em uma escala maior do que nunca. É por isso que estamos sempre aplicando nosso conhecimento na melhoria da nossa infraestrutura, de nossos canais e de nossos recursos para que os clientes possam alcançar seus consumidores com mensagens oportunas, especialmente durante a alta temporada de compras. Continue lendo para obter insights sobre as tendências de uso de canais durante os grandes eventos de compras que são a Black Friday e a Cyber Monday. Além disso, descubra mais sobre como engajar compradores sazonais e gerar fidelidade que dure muito além das compras de fim de ano. Geração de engajamento omnichannel para o fim de semana da Black Friday Profissionais de marketing dependem que a equipe de soluções de engajamento do cliente trabalhe duro para eles todos os dias do ano, mas isso vale ainda mais quando a Black Friday chega. A maioria das marcas de varejo depende da temporada de compras de fim de ano para atingir suas metas de receita anual. Na Emarsys, sabemos que esta... --- ### Black Friday 2023: SAP Emarsys fördert Omnichannel Engagement und dauerhafte Loyalität > Black Friday und Cyber Weekend waren ein voller Erfolg! SAP Emarsys konnte die Zahl der Interaktionen mit Kund*innen um 9 % im Vergleich zum Vorjahr steigern. - Published: 2023-11-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/black-friday-2023-recap/ - Categories: Actionable Insights, SAP Emarsys Applied, SAP Emarsys in practice, Wichtige Erkenntnisse - Tags: black friday, black friday 2023 - Translation Priorities: Optional Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements. Bei SAP Emarsys gibt es zwei Arten von Tagen: Entweder es ist tatsächlich Black Friday, oder es ist ein Tag, an dem wir uns auf den Black Friday vorbereiten. Am Wochenende zwischen Black Friday und Cyber Monday ist der Wettbewerb um die Aufmerksamkeit und das Geld der Verbraucher*innen besonders hart. Jedes Jahr erleben wir, wie Marken ihre Bemühungen verstärken, datengesteuerte Nachrichten über E-Mail, Handy, SMS, Web und als In-App-Message zu versenden ... und jedes Jahr geschieht das in einem größeren Umfang als jemals zuvor. Deshalb stecken wir unser Know-how in die ständige Verbesserung unserer Infrastruktur, Kanäle und Funktionen. So ermöglichen wir es unserer Kundschaft, ihre Kund*innen mit den richtigen Botschaften zur richtigen Zeit zu erreichen, insbesondere während der Haupteinkaufszeit. Lesen Sie weiter und entdecken Sie, welche Trends sich bei der Kanalnutzung während des Black Friday/Cyber Monday-Shopping-Events abzeichneten. Erfahren Sie außerdem mehr darüber, wie Sie saisonale Käufer*innen an sich binden und eine Loyalität aufbauen können, die weit über den Weihnachtseinkauf hinausgeht. Omnichannel Engagement für das Black Friday-Wochenende schaffen Marketer sind darauf angewiesen, dass ihre Customer Engagement-Lösung an jedem Tag des Jahres gute Arbeit leistet. Das gilt aber ganz besonders, wenn der Black Friday ansteht. Die meisten Einzelhandelsmarken sind auf das Weihnachtsgeschäft angewiesen, um ihre jährlichen Umsatzziele zu erreichen. Wir bei Emarsys wissen, dass diese Zeit des Jahres sehr stressig sein kann. Deshalb arbeiten wir hart daran, dass unsere Omnichannel Engagement-Plattform darauf vorbereitet ist, zeitnahes und personalisiertes Messaging bereitzustellen – und zwar genau zum richtigen Zeitpunkt und in großem Umfang. In diesem Jahr... --- ### Black Friday 2023 Recap: Powering Omnichannel Engagement and Lasting Loyalty > Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements. - Published: 2023-11-29 - Modified: 2024-12-03 - URL: https://emarsystest.com/learn/blog/black-friday-2023-recap/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: black friday, black friday 2023 - Translation Priorities: Optional Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements. At SAP Emarsys, we have two kinds of days: either it’s Black Friday, or it’s a day that we’re getting ready for Black Friday.   During the Black Friday–Cyber Monday weekend, the competition for consumer attention and dollars grows fierce. Each year, we see brands stepping up their games to send data-driven messages across email, mobile, SMS, in-app, and web... and each year, they do it at a more massive scale than ever before. That’s why we’re always putting our know-how into improving our infrastructure, channels, and features so that our clients can reach their customers with timely messages, especially during the peak shopping season.   Read on for insights about the trends in channel usage during the Black Friday-Cyber Monday extravaganza of shopping. Also, find out more about how to engage seasonal shoppers and develop loyalty that lasts long beyond their holiday purchase.   Delivering Omnichannel Engagement for the Black Friday Weekend Marketers depend on their customer engagement solution to work hard for them every day of the year, but that’s especially true when Black Friday rolls around. Most retail brands depend on the holiday shopping season to meet their annual revenue goals.   At Emarsys, we know this can be a stressful time of year, and we work hard to make sure our omnichannel engagement platform is ready to deliver timely, personalized messages for you at exactly the right time, and at scale. This year, over the Black Friday weekend (Friday November 24 through Monday November 27), SAP... --- ### 3 Research-Backed Tips for Increasing Customer Loyalty > Get insights to fuel your loyalty-building customer engagement strategy, based on new research from SAP Emarsys’ Customer Loyalty Index 2023 report. - Published: 2023-11-07 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/blog/3-research-backed-tips-for-increasing-customer-loyalty/ - Categories: Actionable Insights, General - Tags: customer loyalty, marketing strategy - Translation Priorities: Optional Loyal customers sustain brands through the lean times.   Consistently we see that loyal customers spend more than new customers and can provide up to 80% of a business’s revenue. Earning that loyalty, however, is never guaranteed, particularly when an evolving economy continues to drive changes in consumer behavior. So how exactly can marketers earn a customer’s loyalty? Perhaps the best way to answer that is to ask the customer directly.   SAP Emarsys recently conducted research on respondents across the globe to ask them all about loyalty. The findings, presented in our 2023 Customer Loyalty Index report, reveal how current global and economic factors are impacting the way customers demonstrate loyalty, and how marketers can earn the loyalty of their customers throughout the rest of 2023 and beyond. Let’s look at three key findings from the report that can help marketers better understand their customers and increase customer loyalty. 1. Incentives spark loyalty, but won’t sustain it Discounts and incentives are go-to tools in the marketer’s toolbox because they’re powerful motivators for attracting and converting customers. After all, there’s not a consumer on earth who wants to spend more money on a product or service than they have to. In fact, research shows that, this year:  45% of customers agree they will be loyal to retailers due to discounts and incentives compared to 39% in 2022 (source: Customer Loyalty Index 2023).   This increase from the previous year would suggest that customers are more responsive to incentives. Yet, when... --- ### Loyalty Index Report 2023 – Der Deutschland-Trend für Kund*innentreue > Unser diesjähriger Customer Loyalty Index Report liefert wichtige Zahlen und Einblicke in die Shopping- und Treuegewohnheiten deutscher und internationaler Verbraucher*innen. - Published: 2023-11-07 - Modified: 2023-11-07 - URL: https://emarsystest.com/de/learn/blog/loyalty-index-report-2023-deutschland-trend/ - Categories: Wichtige Erkenntnisse - Tags: customer loyalty, Personalisierung - Translation Priorities: Optional Kund*innentreue und Langlebigkeit von Beziehungen sind im Einzelhandel aktuell wichtiger denn je. Während Krisen und wirtschaftliche Unsicherheiten weltweit anhalten, ist die Treue der Verbraucher*innen der entscheidende Faktor für den Erfolg vieler Unternehmen. Es ist im Vergleich zur Neukund*innen-Akquise nicht nur kostengünstiger, bestehende Kund*innen langfristig zu binden, eine treue Kundschaft kauft auch häufiger und mit höheren Budgets ein. Außerdem sind Stammkund*innen ein wichtiger Faktor in der Mund-zu-Mund-Propaganda, bzw. die Stellschraube im Empfehlungsmarketing. Aber wie steht es um die Loyalität der Konsument*innen im Jahr 2023? Und wie blicken vor allem Kund*innen selbst auf die eigene Treue zu einzelnen Marken und die Gründe für ihre Treue? Der Loyalty Index Report 2023 basiert auf einer Befragung von 10. 057 Verbraucher*innen in Deutschland, dem Vereinigten Königreich, Australien und den USA im Zeitraum vom 17. ‒ 23. August 2023, und liefert im dritten Jahr in Folge wichtige Insights zu Trends, Vorlieben und Änderungen im Kauf- und Treueverhalten der Kund*innen. Durch die Abbildung des Ist-Zustands erlaubt der Report wichtige Rückschlüsse auf Wachstumspotenziale und Handlungschancen für Unternehmen im Einzelhandel, die wir uns für den deutschen Raum näher ansehen. Wie definiert sich Loyalität? ‒ Die 5 Arten der Kund*innentreue Um besser verstehen zu können, wie Loyalität beim Shopping entsteht und welche Voraussetzungen sie begünstigen, haben wir vor zwei Jahren in unserer ersten Customer Loyalty Index-Studie fünf Haupttypen der Kund*innentreue identifiziert: Incentivierte Loyalität: Loyalität, die hauptsächlich durch Rabatte, Prämien und Anreize gewonnen wird Inhärente Loyalität: Loyalität, die sich aus der Zugehörigkeit zu anderen Marken oder einer langen Tradition des Unternehmens... --- ### SAP Emarsys October Release 2023: Empowering Marketers Through Innovation > New innovations in the SAP Emarsys October Release 2023 empower marketers to reach more customers, boost loyalty & accelerate business results. - Published: 2023-10-24 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/ - Categories: General, SAP Emarsys Applied - Tags: omnichannel marketing, product release - Translation Priorities: Optional New innovations in the Emarsys October Release 2023 empower marketers to reach more customers, boost loyalty & accelerate business results. With summer in the rear-view mirror and the busy holiday shopping season now on the horizon, the Emarsys October Release 2023 — full of innovations to help marketers reach more customers and drive lasting loyalty — has arrived just in time!   Read on to learn all about the latest enhancements to the Emarsys Customer Engagement solution, and how this release further empowers you, as a marketer, to accelerate business outcomes. We’ll explore some of the latest innovations, including channel updates, reporting and analytics improvements, and enhancements for the marketer’s experience.   Channel Updates Today’s marketers know that, to truly engage customers, it’s not about getting customers to your brand — it’s about bringing your brand to customers on the channels they prefer. That’s why the Emarsys October Release 2023 offers several enhancements to improve your ability to reach more customers on more channels.   TikTok Integration for Digital Ads As one of the fastest-growing social media platforms, TikTok boasts more than 1 billion active global users, and that number is only rising. With that kind of audience size, your brand will absolutely want to dip its toes in the TikTok waters.   The new TikTok Integration for Digital Ads in our latest product release enables Emarsys clients to expand their social reach and accelerate results. Here’s how:  Maximize Return on Ad Spend to increase profitability: Create, sync, and expand audiences across TikTok to connect with consumers on the social channels they prefer. Enhanced omnichannel experiences : Complement active campaigns... --- ### Lanzamiento de octubre de 2023 de SAP Emarsys: Impulsar a los profesionales del marketing a través de la innovación > Las flamantes innovaciones en el lanzamiento de octubre de 2023 de SAP Emarsys impulsan a los profesionales del marketing a buscar más clientes, desarrollar una mayor lealtad y acelerar los resultados comerciales. Más información. - Published: 2023-10-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/ - Categories: SAP Emarsys Applied, General - Tags: omnichannel marketing, product release - Translation Priorities: Opcional Con la próxima finalización del verano y la ajetreada época festiva a la vuelta de la esquina, el lanzamiento de octubre de 2023 de Emarsys (repleto de innovaciones para ayudar a los profesionales del marketing a llegar a una mayor cantidad de clientes e impulsar una lealtad duradera) llegó justo a tiempo. Continúe leyendo para obtener más información sobre las mejoras más recientes en la solución Emarsys Customer Engagement, y cómo este lanzamiento le sirve de impulso, como profesional del marketing, para acelerar los resultados del negocio. Exploraremos algunas de las más recientes innovaciones, incluidas las actualizaciones en los canales, la elaboración y presentación de informes, y las mejoras en los análisis, y la optimización de la experiencia del profesional del marketing Actualizaciones en los canales Los profesionales del marketing actuales saben que, para captar el verdadero interés de los clientes, no solo tienen que atraer a los clientes hacia la marca, sino hacerles llegar la marca a los clientes en los canales de su preferencia. Por eso, el lanzamiento de octubre de 2023 de Emarsys ofrece diversas optimizaciones para mejorar su capacidad para llegar a una mayor cantidad de clientes en más canales. Integración de TikTok para anuncios digitales Posicionándose como una de las plataformas de redes sociales de más rápido crecimiento, TikTok hace alarde de sus más de 1000 millones de usuarios activos a nivel global, y esta cifra continúa en aumento. Dado el tamaño de este público, su marca sin lugar a dudas querrá estar presente en el... --- ### October Release 2023 de SAP Emarsys : optimiser les performances des marketeurs via l’innovation > Les innovations de l’October Release 2023 de SAP Emarsys donnent aux marketeurs les moyens de toucher plus de clients, de renforcer la fidélité et de maximiser les résultats business. Vous voulez en savoir plus ? - Published: 2023-10-19 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/ - Categories: General, SAP Emarsys Applied - Tags: omnichannel marketing, product release - Translation Priorities: Optional L’été n’est plus qu’un souvenir ensoleillé et la saison des fêtes pointe déjà le bout de son nez. Heureusement, l’October Release 2023 d’Emarsys et son cortège d’innovations sont là pour aider les marketeurs à toucher toujours plus de clients et à garantir leur fidélité sur le long terme ! Venez découvrir les dernières améliorations apportées à la solution d’engagement client Emarsys et tous les outils donnés aux marketeurs pour maximiser leurs résultats business. Nous allons décortiquer ensemble les dernières innovations : mises à jour des canaux, améliorations apportées au reporting et aux analyses, renforcement de l’expérience des marketeurs. Mises à jour des canaux Les marketeurs le savent bien : pour obtenir un réel engagement des clients, il ne faut pas les amener à votre marque, mais plutôt amener votre marque à eux, sur les canaux qu’ils préfèrent. Voilà pourquoi l’October Release 2023 d’Emarsys apporte diverses améliorations visant à renforcer votre capacité à toucher plus de clients sur un plus grand nombre de canaux. Intégration TikTok pour Digital Ads TikTok compte plus d’1 milliard d’utilisateurs actifs, un chiffre en hausse constante qui en fait l’une des plateformes de réseau social à la croissance la plus rapide. Avec une audience de cette ampleur, votre marque doit absolument se montrer sur TikTok. Grâce à la nouvelle intégration TikTok pour Digital Ads, incluse dans notre dernière Product Release, les clients d’Emarsys sont en mesure de mieux rayonner sur les réseaux sociaux et d’obtenir des résultats plus rapidement. Voici comment : Maximiser le retour sur les dépenses publicitaires afin... --- ### SAP Emarsys Oktober-Release 2023: Mehr Handlungsfähigkeit für Marketer durch Innovation > Die neuen Innovationen im SAP Emarsys Oktober-Release 2023 ermöglichen es Marketingverantwortlichen, mehr Kund*innen zu erreichen, die Kund*innentreue zu stärken und schneller Geschäftserfolge zu erzielen. Mehr dazu. - Published: 2023-10-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-october-product-release-2023/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice, General - Tags: omnichannel marketing, product release - Translation Priorities: Optional Der Sommer liegt nun hinter uns und das Feiertagsgeschäft steht vor der Tür. Da kommt das Emarsys Oktober-Release 2023 gerade richtig – mit vielen Innovationen, mit denen Marketer mehr Kund*innen erreichen und dauerhafte Loyalität erzielen können! Lesen Sie weiter, um alles über die neuesten Verbesserungen der Emarsys Customer Engagement-Lösung zu erfahren. Außerdem zeigen wir Ihnen, wie Sie als Marketer mit diesem Release Ihre Geschäftsergebnisse weiter verbessern können. Wir stellen Ihnen einige der neuesten Innovationen vor, darunter Kanal-Updates, Verbesserungen bei Berichten und Analysen sowie Optimierungen beim Marketer-Erlebnis. Kanal-Updates Marketer wissen heutzutage, dass, wenn man Kund*innen wirklich ansprechen möchte, sie nicht zu seiner Marke führen muss. Vielmehr kommt es darauf an, die Marke zu den Kund*innen zu bringen – und zwar über die Kanäle, die sie bevorzugen. Aus diesem Grund bietet das Emarsys Oktober-Release 2023 mehrere Verbesserungen, mit denen Sie mehr Kund*innen auf mehr Kanälen erreichen können. TikTok-Integration für digitale Werbeanzeigen TikTok ist eine der am schnellsten wachsenden Social-Media-Plattformen und hat weltweit mehr als 1 Milliarde aktive Nutzer*innen – und die Zahl steigt weiter. Bei einer so großen Zielgruppe ist es für Ihre Marke absolut sinnvoll, sich auch auf TikTok zu zeigen und Engagement zu fördern. Die neue TikTok-Integration für digitale Werbeanzeigen, die wir in unserem neuesten Produkt-Release anbieten, ermöglicht es Emarsys-Kund*innen, ihre Reichweite in den sozialen Medien zu erhöhen und schneller Geschäftserfolge zu erzielen. Und so funktioniert’s: Maximieren Sie den Return on Ad Spend und steigern Sie die Rentabilität: Erstellen, synchronisieren und erweitern Sie Ihre Zielgruppen mit TikTok. So können Sie mit Verbraucher*innen auf... --- ### 企业为什么要考虑营销自动化 (MA)？ (第一章) - Published: 2023-10-12 - Modified: 2023-10-19 - URL: https://emarsystest.com/cn/learn/blog/cx-153/ - Categories: General - Translation Priorities: Optional 数字化营销在不同的时代，侧重点是不一样的。  在还有流量红利时代，品牌更关注引流获客，也就是数字化广告，特别是针对匿名群体的信息推送。谈客户经营，则侧重于社交媒体上的粉丝经营，也是针对群体的数据收集和分析。例如：社交倾听，营销和互动。谈多渠道互动，主要有两个层面要求，一个是客户行为数据的及时获取，包括关键客户互动事件的获取。另一个是信息的主动推送。所以自建站和EDM往往是品牌的选择，这样通过社媒打广告，引流到自建站，通过EDM促进转化，这就是最早的客户旅程，也是营销自动化的雏形。  随着流量红利的消失，社媒的获客成本越来越高。同时，全球各地区的个人信息和隐私保护越来越严，获取匿名客户信息和传统基于匿名用户群体营销的DMP的发展越来越不明朗。大多是品牌通过前期社媒广告投入，已经获得和积累了大量已知客户信息，也就是第一方客户数据，但是这些数据并被有效利用。因此，客户运营的焦点开始变为如何基于第一方客户数据实现覆盖客户全生命周期的个性化客户互动。  这个时候营销自动化（MA）就变得很重要，而且从过去以固化客户旅程，群体精准营销的思路，变为多波段，多渠道的动态客户旅程。在动态客户旅程中的每个客户互动的节点，都会跟进客户的反馈和最新的客户360信息做判断，来决定下一步互动渠道和内容。其核心是基于动态实时的客户360，实现大规模的，自动的，1对1的个性化客户互动。  对比过去，现在的营销自动化（MA）更强调及时性，上下文相关性。也就是MA领域四大要素中经常会被忽视的时间和内容。过去的MA强调计划式，通常选定渠道，选定客群，选定模版，定时发送。现在的MA更强调事件触发式的营销，这些事件可以来自于客户或者产品的静态属性变化，也可以来自客户的行为数据。比如：生日提醒，到货通知，放弃购物车营销等。  最后，营销自动化（MA）只是一种Martech技术，如果单纯从功能角度去看，市场上的MA解决方案并没有明显差别。MA作为一个工具是为营销者服务的，因此营销者认可并愿意使用才是最重要的。因为数字化营销难在确定营销目标，选择对的营销策略，最后才是用MA快速策划和执行。如果一个MA工具需要IT花大的精力配置和维护，那么营销者一定会用不好，因为其灵活性跟不上市场和业务变化的需要。 *本文摘自SAP大中华区客户体验负责人Ivan Min撰写的文章，经授权刊登于Emarsys官方网站。  --- ### 数字化营销案例 一 PUMA 电邮营销（第二章） > SAP Emarsys的CEDP可以实现行为数据的捕获，简易连接企业其他客户数据源做客户细分。同时SAP Emarsys也支持导入客户和产品信息。再配合开箱即用，蕴含营销最佳实践的分析报表，让营销者很容易拥有基于统一管理的客户数据的洞察，营销活动分析。 - Published: 2023-10-11 - Modified: 2023-10-19 - URL: https://emarsystest.com/cn/learn/blog/digital-marketing-case-study-puma-email-marketing-vol-2/ - Categories: General - Translation Priorities: Optional PUMA欧洲选择了Emarsys作为合作伙伴来实现自己的CRM策略，那就是在“对的时间”触达那些想要和品牌互动的客户。实现这个策略除了“对的时间，对的客户”，其实还有很多数字化营销领域的问题需要解决。  首先是如何实现真正的客户洞察？解决这个问题的答案是CDP，也有称为实时客户360。行为数据的捕获是实现“对的时间”的关键，在营销领域称之为事件。最早营销自动化都是计划式，当电商营销出现后，事件式营销就变得很重要和有效了，因为它实现了部分个性化，特别是从触达时机角度来看。电商是企业最早和客户互动的数字化渠道，通常也是最容易捕获客户的数字化行为数据的渠道。  企业数字化营销通常起步于社媒广告和搜索竞价排名，主要目的是引流到电商网站。在流量红利时代结束，获客成本越来越高，效果越来越差的时候，企业就开始考虑如何针对注册客户实现精准营销。欧美比较常用的渠道是EMAIL，亚洲通常是手机，实际能够触达客户或者是主动推送信息给客户的数字化渠道变得越来越丰富，包括：电商，社交媒体广告，EMAIL，SMS，APP。而这些数字化渠道的客户互动又是获取客户针对营销活动反应数据的好机会，所以通常支持这些渠道营销的解决方案都有自己渠道的营销自动化能力。然而各个数字化渠道的营销工具数据相互独立，这样导致各个渠道策划的营销活动，信息内容很难统一，这样就带来了很差的客户体验。例如：EMAIL，手机，网站上客户收到的促销信息不一致。  Emarsys首先具备数字化营销所需的CEDP，不但和主流电商有标准接口，可以实现行为数据的捕获，还很容易连接企业其他客户数据源做客户细分。同时Emarsys也支持导入客户和产品信息，应用其成熟的RFM模型，做到自动客户分群。再配合开箱即用，蕴含营销最佳实践的分析报表，让营销者很容易拥有基于统一管理的客户数据的洞察，营销活动分析等。这样营销者关心的营销策略选择，活动策划，和评估都能在一个平台上实现。其次，Emarsys自动多渠道营销能力，内嵌行业最佳实践，也就营销自动化流程的能力，让营销者能够快速落地选定营销的营销策略，完全不用操心后台的数据集成和客户筛选标准。 正是上述Emarsys这些特点让PUMA欧洲有效的把社媒广告，电商，EMAIL等渠道营销协同到一起。基于统一管理的客户360信息，个性化引擎和内容，以及AI技术的应用，实现了个性化的客户互动，支持了PUMA欧洲CRM策略的落地和快速见效。  *本文摘自SAP大中华区客户体验负责人Ivan Min撰写的文章，经授权刊登于Emarsys官方网站 --- ### 数字化营销案例 一 PUMA 电邮营销（第一章) > 数字化营销从业者对数字化营销的理解是甚么？以PUMA欧洲的案例深入探讨SAP Emarsys的营销功能。 - Published: 2023-10-11 - Modified: 2023-10-18 - URL: https://emarsystest.com/cn/learn/blog/digital-marketing-case-study-puma-email-marketing-vol-1/ - Categories: General - Tags: customer engagement, E-Commerce - Translation Priorities: Optional 理解数字化营销，了解不同Martech平台的功能是一种方法，但是这并不是真正能够理解营销业务本质的方法。技术只是为业务，为该业务领域的专业用户服务的。所以理解营销从业人员对数字化营销的期望和要求，就变得很重要。在接下来的系列短视频，将会介绍Emarsys网站上公开的客户访谈中提取的案例信息。目的是理解数字化营销从业者对数字化营销的理解，Emarsys哪些功能营销者比较认同，为什么？ PUMA欧洲是Emarsys的老客户，在数字化营销领域很早就用了Salesforce企业级的营销解决方案。PUMA欧洲专门负责数字化营销的团队并不大，但是需要覆盖欧洲27个国家，8种语言的营销自动化，其中Email是最重要的渠道。 PUMA欧洲的CRM总监是业界很有经验的营销者，很清楚的提出了CRM的策略。他谈到PUMA已经有很多忠实粉丝，有一定的品牌粘性，CRM要能实现3个合适，就是在合适的时间，把合适的信息，发送给合适的客户。而过去应用的MarTech平台更侧重渠道营销，不同渠道营销策略和MarTech技术不同导致数据割裂，无法让营销者更容易，更快速的落地不断变化和调整的，以客户为中心的营销策略。 所以PUMA欧洲选择了和Emarsys合作，因为其针对营销者设计，无缝整合多种MarTech技术于一个平台的特点，让营销者更能专注在营销本身，而不是学习使用MARTECH平台。例如：Emarsys提出的客户全生命周期营销实现了基于统一的，营销所需的实时客户360。然后通过RFM模型实现客户自动分群，针对不同分群的客户又提供内嵌行业营销自动化最佳实践（营销自动化工作流，又称客户旅程）。再结合开箱即用的专业分析报表，让营销分析贯穿整个营销活动策划，设计，执行和评估，有效实现了营销闭环。 *本文摘自SAP大中华区客户体验负责人Ivan Min撰写的文章，经授权刊登于Emarsys官方网站。 --- ### 数字化营销案例 一 PUMA 电邮营销（第三章） > 了解PUMA欧洲如何利用SAP Emarsys的AI功能做到真正的1对1个性化营销 - Published: 2023-10-11 - Modified: 2023-10-19 - URL: https://emarsystest.com/cn/learn/blog/digital-marketing-case-study-puma-email-marketing-vol-3/ - Categories: General - Translation Priorities: Optional PUMA欧洲在和Emarsys合作后6个月就看到了明显的业务提升，其中EDM作为最重要的主动客户触达渠道，主要KPI打开率有了很大提升。  EDM作为最早的数字化营销渠道，几乎是所有MAT都能支持的。国内很多跨境电商自研能力很强，甚至开发了部分EDM能力，然后找个email服务提供商把邮件发出去。然而随着会员数量的增加，全量发送理念的坚持，就遇到了很多问题了，例如：送达率低，打开率低等。于是就开始尝试专业的EDM工具，甚至企业级营销HUB解决方案。但是又遇到新问题，例如：在日发送量小的时候，打开率还比较正常，当旺季促销时候发送量上去后，打开率急剧下降。  其实成熟的EDM平台单纯从功能角度讲差别不大，它必须要结合事件营销和个性化内容才能确保比较好的KPI指标。比如说WELCOME和DROP CARD两个最常见的营销策略就是在消费者“完成注册”和“加入购物车没买单就离开了”这两个典型事件点触发的，结合客户浏览过产品或者加入购物车产品，就可以做相关产品的个性化推荐，或者发送促销劵。这样的EDM不仅仅是打开率会高，转换率也会很高。 PUMA欧洲不但启用电商营销，全生命周期营销，还开启了EDM的AI应用STO，就是“发送时间优化”。让AI根据客户过去打开email的时间分析来确定什么时候发出去，真正做到了1对1的个性化营销，也就是针对每个人的“对的时间，对的内容”。应用STO功能6个月后，EDM的打开率提升了5%-10%，最终到了20%-25%。  Emarsys的AI应用和其他企业级营销平台不一样，是完全和业务紧密结合在一起，应用场景非常清晰和成熟。其他营销平台的AI大多是和专业AI引擎结合应用，本质上是异构的，所以配置调整需要花很大精力，营销者往往要等IT完成所有组件相关集成配置后，才能开始营销业务相关活动。 *本文摘自SAP大中华区客户体验负责人Ivan Min撰写的文章，经授权刊登于Emarsys官方网站。 --- ### Recognition for SAP Emarsys: Q3 2023 G2 Ratings Analysis - Published: 2023-10-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/recognition-for-emarsys-q3-2023-g2-ratings-analysis/ - Categories: General - Translation Priorities: Optional At Emarsys, we often counsel the brands we work with that building trust with their customers is one of the most powerful activities they can engage in. And we don’t just talk that talk, we walk that walk.   We work hard to provide top-of-class solutions to our clients, along with outstanding customer support. We listen when our customers speak, which is why it’s particularly rewarding when they recognize us for our efforts.   We’re so grateful to once again emerge as a frontrunner in the latest G2 ratings for Q3 2023. Customers singled us out for recognition in marketing automation, e-commerce personalization, transactional emails, marketing analytics, loyalty management, and mobile marketing, to name a few.   Let's delve into the details! Here’s what customers are saying. An Overview In Q3, Emarsys was featured in over 285 reports, earning 44 badges, 37 of which are leader badges. We were recognized as a leader in enterprise, mid-market, and small business marketing. We were mentioned in 80 new reports and awarded 18+ new badges we hadn’t earned previously. Our focus on innovation and staying on the cutting edge of our industry was noted by our customers, and we’re delighted. One reviewer titled their review, “Best customer engagement platform on the market! ” It’s awesome to learn that customers appreciate the work we put into making Emarsys effective and easy to use. Ease of use came up time and again in the reviews of Emarsys, earning us an “Easiest To Do Business With”... --- ### Strategies to Give You an Edge for 2023 Holiday Readiness (Webinar Recap) > Feeling pressed about those peak-season marketing goals? Get consumer insights and engagement strategies to help you edge out the competition. - Published: 2023-09-07 - Modified: 2023-09-07 - URL: https://emarsystest.com/learn/blog/strategies-to-give-you-an-edge-for-2023-holiday-readiness-webinar-recap/ - Categories: General - Translation Priorities: Optional Feeling pressed about those peak-season marketing goals? Get consumer insights and engagement strategies to help you edge out the competition. For retail marketers, what does it take to be truly ready for the holiday shopping season? You need to be prepared to engage and entice shoppers and edge out the competition in Q4. For many businesses, this is a make-or-break time of year.   To succeed, you need data about your customers, such as insights about who they are, where they like to shop, what they’re likely to buy, and much more. But data alone isn’t enough: you need the right tools to be able to connect with them on the right channels with highly targeted, one-to-one messaging. On top of that, you need to give consumers reasons to choose you over the competition. Easy, right? Okay, so, perhaps the peak shopping season can be stressful for retail marketers. Recently, in my role as Client Success Director EMEA for SAP Emarsys, I had the opportunity to join our partner Wunderkind for a webinar about how retail marketers can get an edge on this year’s holiday season. Megan Kresinske, Sr. Director of Product Marketing at Wunderkind, was a gracious host and interviewer, and I had the opportunity to meet fellow panelist Danie Williams-Rivera, who is a Senior Content Manager at Stylitics, a market leader for automated styling and visual content solutions. Read on for a quick webinar recap. If you still want more after that, you can watch the full webinar, The Holiday Edge: Actionable Shopping Insights for Black Friday Cyber Monday 2023 for even more insights and tips. 3 Top... --- ### 6 consejos de expertos para captar clientes durante las fiestas. > Lea ahora los 6 consejos prácticos que ofrecen los expertos de las empresas Mention Me, Movable Ink y Wunderkind para captar clientes durante las fiestas. - Published: 2023-09-01 - Modified: 2023-09-19 - URL: https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/ - Categories: How to, General - Tags: customer engagement, Estrategia de marketing, marketing strategy, participación del cliente - Translation Priorities: Opcional Con la llegada de la ajetreada temporada de compras festivas, los profesionales de marketing trabajan intensamente para definir la estrategia de captación de clientes con el fin de garantizar los mejores resultados. Los objetivos son más compradores, más compras, con precios más altos. Sin embargo, la competencia es feroz, ya que las marcas claman por la atención de los clientes, que son más exigentes que nunca. Por lo tanto, el margen de error es mínimo a la hora de elaborar un plan para la temporada de compras festivas, diseñado para ofrecer experiencias muy satisfactorias y, al mismo tiempo, aumentar el crecimiento y los ingresos de la empresa. Cuando empiece a ultimar detalles de la estrategia de captación de clientes para las fiestas de 2023, tenga en cuenta estos 6 excelentes consejos que ofrecen nuestros amigos y socios tecnológicos: Movable Ink, Mention Me, y Wunderkind. 1. A la hora de realizar promociones, céntrese en la calidad sobre la cantidad. Con motivo de esta temporada de compras festivas, muchos equipos de profesionales de marketing deberán hacer frente a presupuestos más limitados y menos personal. Esto hace que la noción de “hacer más con menos” no solo sea económica, sino fundamental. Sin embargo, un presupuesto más reducido no significa necesariamente menor repercusión. En lugar de gastar dinero en una gran variedad de promociones durante los días festivos, las marcas que tendrán los mejores resultados serán las que puedan maximizar la calidad y la eficacia de algunas promociones clave. A continuación, presentamos la opinión... --- ### Des experts de l’engagement client offrent 6 conseils pour se préparer à la période des fêtes > Voici 6 conseils pratiques pour se préparer à la période des fêtes, proposés par les experts de l’engagement client Mention Me, Movable Ink et Wunderkind. - Published: 2023-09-01 - Modified: 2023-09-19 - URL: https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/ - Categories: How to, General - Tags: customer engagement, l'engagement des clients, marketing strategy, stratégie de marketing - Translation Priorities: Optional Alors que la saison des fêtes, période particulièrement intense du point de vue commercial, approche à grands pas, les marketeurs ne ménagent pas leurs efforts afin d’imaginer la stratégie d’engagement client qui produira les meilleurs résultats.   Plus d’acheteurs, plus d’achats, plus de valeur. Les objectifs sont clairs. Mais la concurrence est féroce, chaque marque rivalisant d'imagination pour retenir l’attention de clients de plus en plus avertis et vigilants. Et elles n’ont pas droit à l’erreur ! Pour les fêtes, leur plan doit leur permettre de proposer une expérience hautement satisfaisante, tout en assurant la croissance et les revenus de l’entreprise.   Avant de mettre la dernière main à votre stratégie d’engagement client pour la période des fêtes 2023, découvrez 6 conseils d’experts dispensés par nos amis et partenaires technologiques : Movable Ink, Mention Me et Wunderkind.   1.  En matière de promotions, privilégiez la qualité à la quantité Pour la saison des fêtes qui s’annonce, les équipes marketing devront composer avec des budgets plus serrés et des effectifs plus réduits. La notion de « faire plus avec moins », jusqu’ici purement économique, revêt ainsi une importance vitale.   Pourtant, budget limité ne rime pas nécessairement avec impact atténué. Les marques les plus performantes ? Celles qui oseront ne pas gaspiller leurs fonds en multipliant les promotions et préfèreront recentrer leurs efforts sur la qualité et l’efficacité d’un petit nombre de promotions stratégiques. Voici ce qu’en disent nos amis de Movable Ink, experts en expériences de marque personnalisées : « Au vu des thèmes qui semblent vouloir s’imposer avant la saison... --- ### 6 Tipps von Customer-Engagement-Expert*innen für die Feiertagsvorbereitung > Hier finden Sie 6 praktische Tipps zur Vorbereitung auf die Feiertagssaison, die uns die Customer Engagement-Expert*innen von Mention Me, Movable Ink und Wunderkind verraten haben. - Published: 2023-09-01 - Modified: 2023-09-19 - URL: https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/ - Categories: How to, Innovative Perspectives, General - Tags: customer engagement, marketing strategy, Marketingstrategie - Translation Priorities: Optional Da das Feiertagsgeschäft in greifbare Nähe rückt, sind Marketer gerade eifrig damit beschäftigt, ihre Customer-Engagement-Strategie optimal auf Erfolgskurs zu bringen. Mehr Shopper*innen, mehr Käufe, zu höheren Preisen – das sind die Ziele. Doch der Wettbewerb ist hart, denn viele Marken buhlen um die Aufmerksamkeit ihrer Kund*innen, und diese Kund*innen sind anspruchsvoller denn je. Das bedeutet, dass man sich kaum Fehler bei der Ausarbeitung eines Plans für die Feiertagszeit erlauben kann, wenn dieser nicht nur die Kundschaft zufriedenstellen, sondern auch Wachstum und Einnahmen für das Unternehmen generieren soll. Wenn Sie also damit beginnen, Ihrer Feiertags-Customer-Engagement-Strategie für das Jahr 2023 den letzten Schliff zu geben, sollten Sie unbedingt folgende 6 Expert*innentipps von unseren Freund*innen und Technologiepartnern berücksichtigen: Movable Ink, Mention Me und Wunderkind. 1. Setzen Sie bei Werbeaktionen auf Qualität statt Quantität In der bevorstehenden Feiertagssaison müssen viele Marketingteams mit knapperen Budgets und weniger Personal auskommen. Daher ist das Konzept, „mit weniger mehr zu erreichen“, nicht nur wirtschaftlich, sondern auch unumgänglich. Aber ein kleineres Budget bedeutet nicht unbedingt, dass die Wirkung der Strategie geringer sein muss. Es werden diejenigen Marken am erfolgreichsten sein, die in der Lage sind, die Qualität und Wirksamkeit einiger weniger Schlüsselaktionen zu optimieren, anstatt Geld für eine Vielzahl von Feiertagsaktionen auszugeben. Unsere Freund*innen von Movable Ink, die Expert*innen für personalisierte Markenerlebnisse, haben Folgendes dazu zu sagen: „Auf Grundlage mehrerer Aspekte, die wir im Vorfeld der diesjährigen Hauptsaison beobachtet haben, ermutigen wir Marken dazu, die Wirksamkeit von Werbeaktionen zu maximieren und Kund*innen während längerer Kaufzyklen bei der Stange zu halten. Es... --- ### 6 Holiday-Readiness Tips from Customer Engagement Experts > Read now for 6 actionable holiday-readiness tips from customer engagement experts Mention Me, Movable Ink, and Wunderkind. - Published: 2023-09-01 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/6-expert-holiday-customer-engagement-tips/ - Categories: General, How to - Tags: customer engagement, marketing strategy - Translation Priorities: Optional With the busy holiday shopping season on the horizon, marketers are hard at work shaping up their customer engagement strategy to ensure the best results.   More shoppers, more purchases, at higher values — those are the goals. But competition is fierce as brands clamor for the attention of their customers, and those customers are more discerning than ever. This leaves little room for error when it comes to crafting a holiday plan built on highly satisfying experiences while also delivering growth and revenue for the business.   As you start putting the final touches on your 2023 holiday customer engagement strategy, consider these 6 expert tips from our friends and technology partners: Movable Ink, Mention Me, and Wunderkind.   1. When it comes to promotions, focus on quality over quantity Going into this holiday season, many marketing teams will have to deal with tighter budgets and smaller headcount. This makes the notion of “doing more with less” not just economical, but essential.   But a smaller budget doesn’t necessarily mean smaller impact. Rather than spending money on a wide array of holiday promotions, the most successful brands will be the ones that can maximize the quality and efficacy of a few key promotions. Here’s what our friends at Movable Ink — experts in personalized brand experiences — had to say: “Based on several themes we’re seeing play out ahead of this year’s peak season, we’re encouraging brands to maximize promotion effectiveness and keep customers engaged during longer buying cycles.... --- ### What Does the iOS17 Update Mean for Marketers? > Many brands are wondering: what does the iOS17 update mean for marketers? Read on for insights, and the changes we see on the horizon. - Published: 2023-08-30 - Modified: 2023-08-30 - URL: https://emarsystest.com/learn/blog/what-does-the-ios17-update-mean-for-marketers/ - Categories: Actionable Insights, Insights - Tags: ios, marketing strategy - Translation Priorities: Optional Many brands are wondering: what does the iOS17 update mean for marketers? Read on for insights, and the changes we see on the horizon. In September 2023, Apple will release iOS 17. Along with the standard improvements and usability updates, they are including an additional privacy feature that has some marketers in a spin: Link Tracking Protection (LTP).  So many brands are asking themselves: what does the iOS17 update mean for marketers? Let's dive in and unpack this new update. What is Link Tracking Protection?   First, let's review what Link Tracking Protection is. Here's how Apple describes it in its press release:  “Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and the links will still work as expected. This information will also be removed from links in Safari Private Browsing. ”  In practical terms, this means removing some URL tracking parameters from links when using the Safari browser, and also when sharing links using Messages and Apple Mail. Example:  Before LTP: https://example. com/ad_engagement? click_id=YmVhODI1MmzMNGU&campaign_id=23 After LTP: https://example. com/ad_engagement? campaign_id=23 The result of this will be that response tracking for any messages passing through the Apple ecosystem will be reduced to anonymous numbers, which, at first, might sound like bad news for anyone with an interest in tracking how customers interact with links.  However, this may not be as dire as it seems. Should you be worried? You're probably wondering what the implications of these changes mean for your marketing, and whether or not you should be worried. We think not. Here are... --- ### 5 Reasons Why Customer Engagement is the Key to Brand Loyalty > Discover 5 powerful reasons why customer engagement reigns supreme for driving brand loyalty and accelerating business outcomes. - Published: 2023-08-30 - Modified: 2023-11-15 - URL: https://emarsystest.com/learn/blog/customer-engagement-and-loyalty-5-reasons/ - Categories: Actionable Insights, General - Tags: customer engagement, customer loyalty - Translation Priorities: Optional Retail and e-commerce brands love their loyal customers. And why wouldn’t they? After all, loyal customers return to brands and spend 31% more than new customers, and 46% of loyal customers are likely to keep purchasing from a brand after a negative experience.   Those are huge results if you’re a business where customer purchases are your lifeblood.   But how does a brand foster true lasting loyalty anyway? And why is it that some brands struggle to build an active customer base of loyal shoppers, while others have loyal customers in droves? Simply put: It comes down to your customer engagement strategy.   If you aren’t able to drive the loyalty your brand needs to increase revenue and accelerate business results, the problem could be in your approach to customer engagement. Read on to discover five reasons why customer engagement is the key to brand loyalty. Customer Engagement and Brand Loyalty First, let’s get clear on what we mean when we say “customer engagement” and “brand loyalty. ” Customer engagement is about how a business forms and grows relationships with customers through various interactions over time, and very often, across multiple channels.   Brand loyalty, or commonly referred to as customer loyalty, is the long-term commitment of customers to continually purchase from, and stay loyal to, a specific brand. The difference between customer loyalty vs brand loyalty is slight but nuanced.   Another way to look at it: customer engagement is all about how a brand interacts with its... --- ### Cinco estrategias de captación de clientes para marcas líderes en comercio electrónico > Impulse el éxito del comercio electrónico con 5 estrategias comprobadas de captación de clientes para las principales marcas. Mejore la experiencia del cliente e impulse las ventas. - Published: 2023-08-24 - Modified: 2023-09-12 - URL: https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/ - Categories: Actionable Insights, General - Tags: customer engagement, e-commerce, participación del cliente - Translation Priorities: Opcional Los cambios rápidos en las preferencias de los consumidores, junto con los canales emergentes a lo largo de los últimos años, han marcado el comienzo de una nueva era de interacción con el cliente. Los clientes de la actualidad pueden comenzar su recorrido con una marca en cualquier punto de contacto. Entonces, esperarán que su experiencia con la marca sea coherente y fluida, incluso al moverse entre diferentes canales. Es más, querrán que la experiencia se adapte exclusivamente a sus deseos y preferencias individuales, por lo que involucrarlos con un enfoque sencillo no será suficiente. Esta evolución presiona a los profesionales de marketing de comercio electrónico para que adapten sus técnicas de marketing de captación de clientes para mantenerse al día con sus clientes... o perder frente a los competidores que están a la vanguardia. Aquellos que conozcan la fórmula para una estrategia exitosa de captación de clientes probablemente experimenten lo siguiente: mayor crecimiento de clientes; mejor fidelidad del cliente y valor de por vida; mayores ingresos y mejores resultados comerciales. Veamos 5 estrategias de captación de clientes que su marca de comercio electrónico debería comenzar a utilizar para garantizar un crecimiento e ingresos continuos en el futuro. 1. Recomendaciones personalizadas La personalización es clave para cualquier estrategia exitosa de captación de clientes. Esto es especialmente cierto para las marcas de comercio electrónico que tienen una gran cantidad de datos de clientes disponibles y, gracias a la tecnología y los conocimientos adecuados, pueden aprovechar esos datos para generar ingresos mediante... --- ### 5 stratégies d’engagement client destinées aux grandes marques d’e-commerce > Dynamisez vos performances en matière d’e-commerce grâce à 5 stratégies d’engagement client développées au profit des plus grandes marques. Optimisez l’expérience de vos clients et donnez un coup de fouet à vos ventes. - Published: 2023-08-24 - Modified: 2023-09-12 - URL: https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/ - Categories: Actionable Insights, General - Tags: customer engagement, e-commerce - Translation Priorities: Optional L’évolution rapide des préférences des consommateurs et l’émergence de canaux inédits semblent avoir donné naissance, ces dernières années, à une nouvelle ère de l’engagement client. En effet, le client peut désormais entamer son parcours aux côtés d’une marque depuis n’importe quel point de contact. Il s’attend malgré tout à ce que son expérience auprès de cette marque soit fluide et homogène, et ce même s’il alterne entre les canaux. Par-dessus le marché, il exige que son expérience soit parfaitement adaptée à ses envies et préférences individuelles. C’est pourquoi il est hors de question d’utiliser une approche universelle. Cette évolution des mentalités met à rude épreuve les marketeurs de l’e-commerce, qui doivent adapter leurs techniques marketing d’engagement afin de demeurer proches de leurs clients... sous peine qu'une partie de leur clientèle se dirige vers les concurrents qui ont anticipé la situation. Pour qui connaît la formule d’une stratégie d’engagement client performante, les gains sont évidents : Croissance de la clientèle  Hausse de la fidélité et de la valeur vie client Explosion des revenus et des résultats business Découvrons ensemble 5 stratégies d’engagement client que votre marque d’e-commerce doit adopter dès aujourd’hui pour enregistrer une croissance continue et pérenniser ses revenus sur le long terme. 1. Recommandations personnalisées La personnalisation constitue la base de toute stratégie efficace d’engagement client. C’est d’autant plus vrai pour les marques d’e-commerce qui disposent d’un important volume de données client et qui, en se dotant de la technologie et du savoir-faire adéquats, peuvent exploiter ces données pour... --- ### 5 Customer-Engagement-Strategien für führende E-Commerce-Marken > Steigern Sie Ihren E-Commerce-Erfolg mit 5 bewährten Customer-Engagement-Strategien für Top-Marken. - Published: 2023-08-24 - Modified: 2023-09-12 - URL: https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/ - Categories: Actionable Insights, General, Wichtige Erkenntnisse - Tags: customer engagement, e-commerce - Translation Priorities: Optional Der schnelle Wandel der Konsumpräferenzen und die in den letzten Jahren neu entstandenen Kanäle führten dazu, dass sich das Customer Engagement grundlegend veränderte. Kund*innen können heutzutage ihre Customer Journey mit einer Marke an jedem beliebigen Touchpoint beginnen. Dann erwarten sie, dass ihre Erlebnisse mit der Marke konsistent und nahtlos sind – selbst dann, wenn sie zwischen den Kanälen hin und her wechseln. Darüber hinaus möchten sie, dass das Erlebnis auf ihre individuellen Wünsche und Vorlieben zugeschnitten ist. Mit Schema F wird man sie also nicht erreichen. Diese Entwicklung setzt E-Commerce-Marketer unter Druck: Entweder sie passen ihre Methoden im Customer-Engagement-Marketing an, um mit ihrer Kundschaft Schritt zu halten ... oder sie können sich nicht gegen die Konkurrenz durchsetzen, die ihnen immer schon einen Schritt voraus ist. Wer die Formel für eine erfolgreiche Customer-Engagement-Strategie kennt, kann sich auf folgende Entwicklungen freuen: Steigerungen beim Kund*innenwachstum Verbesserungen bei Kund*innentreue und Lifetime Value Höhere Umsätze und Geschäftsergebnisse Im Folgenden finden Sie 5 Customer-Engagement-Strategien, die Ihre Marke jetzt im E-Commerce einsetzen sollte, um in der Zukunft für kontinuierliches Wachstum und dauerhafte Umsatzsteigerungen zu sorgen. 1. Personalisierte Empfehlungen Personalisierung ist die Grundlage für jede erfolgreiche Customer-Engagement-Strategie. Das gilt insbesondere für E-Commerce-Marken, die über eine Vielzahl von Kund*innendaten verfügen und diese Daten mit der richtigen Technologie und dem entsprechenden Know-how für umsatzsteigerndes, personalisiertes Customer Engagement nutzen möchten. Die Bedeutung von Personalisierung im E-Commerce Warum ist Personalisierung so wichtig für E-Commerce-Marken? Hier sind die drei Gründe: Personalisierte Kund*innenerlebnisse haben positive Auswirkungen auf das Kaufverhalten. Marken, die ihre Inhalte individuell zuschneiden können, sind häufiger... --- ### 5 Customer Engagement Strategies for Leading E-Commerce Brands > Boost e-commerce success with 5 proven customer engagement strategies for top brands. Elevate customer experience & drive sales. - Published: 2023-08-24 - Modified: 2023-11-15 - URL: https://emarsystest.com/learn/blog/5-customer-engagement-strategies-ecommerce/ - Categories: Actionable Insights, General - Tags: customer engagement, e-commerce - Translation Priorities: Optional The rapid shifts in consumer preferences, along with emerging channels throughout the past several years, have ushered in a new era of customer engagement.   Today’s customer could begin their journey with a brand at any touchpoint. Then, they’ll expect their experience with the brand to be consistent and seamless, even as they move back and forth between channels. What’s more, they’ll want the experience to be uniquely tailored to their individual wants and preferences — so engaging them with a cookie-cutter approach won’t cut it.   This evolution puts pressure on e-commerce marketers to either adapt their customer engagement marketing techniques to keep up with their customers... or lose out to the competitors who remain ahead of the curve. Those who know the formula for a winning customer engagement strategy can expect to experience:  Increased customer growth  Improved customer loyalty and lifetime value Greater revenue and business outcomes Let’s look at 5 customer engagement strategies your e-commerce brand should be using now to ensure continued growth and revenue for the future.   1. Personalized Recommendations Personalization is table stakes for any successful customer engagement strategy. This is especially true for e-commerce brands who have a lot of customer data available, and with the right technology and know-how, can leverage that data for revenue-driving personalized customer engagement. Importance of Personalization in E-Commerce Why is personalization important for e-commerce brands? Here are three reasons: Personalized customer experiences positively influence buyer behavior. Brands that can tailor their content to the individual are... --- ### 5 Ways to Extend Your Digital Advertising on the Open Internet > In this guest article, discover how enriched data enables you to put the customer at the center of your marketing. - Published: 2023-08-15 - Modified: 2023-08-15 - URL: https://emarsystest.com/learn/blog/5-ways-to-extend-your-digital-advertising-on-the-open-internet/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: digital advertising, digital marketing, marketing strategy, omnichannel marketing - Translation Priorities: Optional In this guest article, discover how enriched data enables you to put the customer at the center of your marketing. Anyone can put an ad on the internet: Pull some copy together, throw in a graphic of a product and model, and spend those ad dollars. In fact, that’s exactly what a lot of people do, which is why internet ads are so prolific... and why consumers have learned to tune out irrelevant ads.   To truly capture your audience’s attention and drive real actions and engagement, it’s essential to put the customer at the center of your marketing, and by that I mean engaging them with the right content at the right time.   Achieving that level of sophistication for digital ads requires knowing your customers inside and out, like the back of your hand, and that’s where the real challenge lies. You have to be able to identify your customers, reach them on the right channels, and understand their complete customer journeys from end to end. On top of that, competition is always lurking, fighting to claim your customers’ attention and business.   My name is Sophie Sui, and I’m a Strategic Partner Manager with Criteo. I want to tell you a little about how the Criteo and Emarsys partnership can help you build a comprehensive understanding of your customers. I’ll also show you five ways that you can use the enriched data achieved through madtech, the union of online marketing and advertising technology, in order to create better shopping experiences for your customers and drive stronger performance outcomes. Uncover the Power of Enriched Data Marketers today have... --- ### 2023 Customer Engagement Trends and Technologies > Discover the latest 2023 customer engagement trends and technologies to help you deliver better customer experiences and drive business results. - Published: 2023-08-11 - Modified: 2023-11-15 - URL: https://emarsystest.com/learn/blog/2023-customer-engagement-trends-and-technologies/ - Categories: Actionable Insights, General - Tags: customer engagement - Translation Priorities: Optional One thing can be said for certain: customer engagement trends are moving faster today than ever before... and they’re not showing any signs of slowing down. Staying on top of customer engagement trends and technologies becomes more relevant with each passing day. As technology continues to evolve and customer expectations rise, keeping up with the latest trends is essential for any business that wants to thrive and grow.   Effective customer engagement requires a close look at data integration, customer behavior, cultivating loyalty, and more. Read on for cutting-edge trends and technologies that are shaping customer engagement strategies in 2023, and how you can incorporate them into your marketing. 2023 Customer Engagement Trends Let’s face it: staying attuned to customer engagement trends and technologies is a strategic imperative. As digital channels proliferate and consumer behaviors and preferences continue to evolve rapidly, understanding and harnessing these trends can spell the difference between thriving and merely surviving in the current market.   This section delves into the pivotal customer experience trends that are shaping the way businesses connect with their audiences. By delving into these CX trends, we gain insights that empower us to tailor our strategies, optimize our interactions, and ultimately foster enduring customer relationships. 1. Personalization and Customization There’s no lack of information. In fact, customers are flooded with it. In this content-saturated world, personalization has emerged as a key driver of customer engagement. Marketers are using data analytics and AI marketing to gather insights into customer preferences, behaviors, and... --- ### 3 Key Reasons Why Top Retail Brands Are Investing in Customer Engagement Platforms > Discover why leading retail brands are investing in customer engagement platforms to boost loyalty, sales, and revenue-driving personalization. - Published: 2023-08-10 - Modified: 2023-11-15 - URL: https://emarsystest.com/learn/blog/3-reasons-retail-brands-are-investing-in-customer-engagement-platforms/ - Categories: General, Innovative Perspectives - Tags: customer engagement, marketing technology - Translation Priorities: Optional In today's evolving, competitive retail landscape, customer engagement can make or break a brand's success.   The reasons are myriad. For one, customer loyalty is both harder to come by and more crucial for long-term business success. Second, as consumer expectations continue to rise, retailers large and small are recognizing the significance of building strong connections with their customer base in order to become the customer’s preferred brand.   As customers seek personalized experiences and meaningful interactions on their channels of choice, the role of customer engagement marketing has expanded far beyond just driving transactions. Top retail brands are making substantial investments in cutting-edge customer engagement platforms to gain a competitive edge and foster long-term relationships with their audience.   Read on for the three key reasons why leading retail brands are prioritizing these platforms and reaping the benefits of personalized customer engagement. #1: Enhancing Customer Loyalty Customer loyalty stands as the cornerstone of success for any retail brand. Cultivating a loyal customer base not only guarantees repeat business but also transforms satisfied customers into brand advocates, driving positive word-of-mouth and organic growth. Top retail brands understand that building and maintaining this loyalty requires the creation of memorable experiences and meaningful connections with their customers. This is where customer engagement, and thus, customer engagement platforms, come into play. Customer engagement platforms can offer marketers a plethora of tools and strategies designed to nurture customer loyalty. From personalized recommendations based on browsing history and purchase behavior to exclusive loyalty offers and... --- ### How AI Technology Will Transform Customer Engagement > Learn how AI will revolutionize customer engagement with better personalization, improved CX, and seamless omnichannel experiences. - Published: 2023-08-04 - Modified: 2023-11-15 - URL: https://emarsystest.com/learn/blog/how-ai-technology-will-transform-customer-engagement/ - Categories: Actionable Insights, Behind the Tech - Tags: artificial intelligence marketing, customer engagement - Translation Priorities: Optional AI is actively transforming how we engage with customers. But what is it, exactly? And how can we harness its power?   AI in customer engagement refers to the use of artificial intelligence technologies, such as machine learning and predictive analytics, to enhance and personalize interactions with customers and prospects. It plays an increasingly important role for modern business by automating routine tasks, providing real-time insights, and delivering 1:1 experiences — increasing customer loyalty and satisfaction. Staying competitive today requires adapting to new changes and trends in AI-driven customer engagement. Businesses are integrating tools such as chatbots, predictive analytics, and AI-powered recommendation engines to anticipate customer needs. These tools are giving companies the ability to deliver the personalized experiences customers have come to expect. AI can also help with optimizing operations, and providing a deeper understanding of customer behavior.   Embracing AI and the power it offers enables businesses to maintain a competitive edge and forge enduring customer relationships. AI Personalization AI personalization means using artificial intelligence (AI) to craft and customize content, experiences, or recommendations for users, prospects, or customers. To accomplish this personalization, an AI engine analyzes vast amounts of data, such as user behavior, preferences, web traffic, and buying patterns to provide personalized and relevant content and product recommendations. AI personalization gives customers an experience that is tailored and enhances their satisfaction while also improving engagement and conversion rates.   Understanding customer preferences through data analysis Understanding customer preferences through data analysis is at the core of... --- ### July Release 2023 de SAP Emarsys : des innovations pour optimiser les performances des marketeurs > Découvrez la July Release 2023 de SAP Emarsys, qui donne plus de pouvoir aux marketeurs et maximise l’engagement client omnicanal. - Published: 2023-07-25 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/ - Categories: SAP Emarsys Applied - Tags: engagement des clients, product release, stratégie de marketing - Translation Priorities: Optional La tradition veut que l’été soit la période où l’on ralentit le rythme, où l’on part en vacances, où l’on fait le plein de soleil. Pas chez Emarsys. Nous sommes constamment en quête d’innovation et l’été ne fait pas exception. Notre July Release 2023 est enfin là ! Nous vous proposons aujourd’hui un large éventail de nouvelles fonctionnalités novatrices et d’améliorations destinées à optimiser vos performances en tant que marketeurs. Lire la suite pour en savoir plus. Mobile Wallet : nouveau canal, nouveau moyen d’engagement Si vous êtes passés à côté, nous avons annoncé en juin un nouveau canal pour la plateforme d’engagement client Emarsys : Mobile Wallet. Grâce à Mobile Wallet, vous pouvez déployer des campagnes personnalisées natives avec des pass pour portefeuille digital comme des bons digitaux, des coupons, des tickets et des cartes de fidélité. En intégrant Mobile Wallet à votre mix omnicanal, vous pourrez atteindre les clients mobiles où qu'ils soient en leur proposant des récompenses et des offres adaptées, le tout sans avoir recours à une app. Vous vous affranchissez ainsi de toute friction liée à l’identification en magasin et vous bouclez la boucle en matière de coordination des expériences digitales et en magasin. Plus de 50 % des consommateurs affirmant qu’ils n’ont « plus besoin de transporter un portefeuille physique » maintenant qu’ils disposent d’un portefeuille mobile, ce canal s’impose comme un point de contact indispensable pour se connecter aux clients. « Le mobile étant le seul canal qui accompagne en permanence le client,... --- ### Release de julio de 2023 de SAP Emarsys: Nuevas innovaciones para empoderar a los especialistas en marketing > Descubre cómo el Release de julio 2023 de SAP Emarsys aumenta la productividad de los profesionales de marketing y promueve una mayor interacción con los clientes a través de todos los canales. - Published: 2023-07-25 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/ - Categories: SAP Emarsys Applied - Tags: Estrategia de marketing, participación del cliente, product release - Translation Priorities: Opcional Tradicionalmente, el verano es un momento para bajar las revoluciones, salir de vacaciones y tomar el sol. Pero en Emarsys siempre trabajamos duro en pro de la innovación, y el verano no es una excepción. El Release de julio de 2023 de Emarsys llegó, y tenemos una enorme cantidad de funcionalidades y mejoras nuevas e innovadoras para fortalecerte como profesional de marketing. Para obtener más información, no dejes de leer. Mobile Wallet: Nuevo canal, nueva forma de interactuar Por si no lo sabes, en junio anunciamos un nuevo canal para Emarsys Customer Engagement Platform: Mobile Wallet. Con Mobile Wallet, puedes lanzar campañas personalizadas con pases de billetera digital de forma nativa, como cupones digitales, cupones, boletos y tarjetas de lealtad. Al incorporar Mobile Wallet a tus ofertas en todos los canales, puedes alcanzar a los clientes móviles en cualquier lugar con recompensas y ofertas relevantes sin necesidad de una aplicación. Podrás eliminar la fricción de la identificación local y cerrar el ciclo de transición de la experiencia digital a la física. Teniendo en cuenta que más del 50 % de los consumidores dicen que ahora que tienen una billetera móvil, "no hay necesidad de usar una billetera física", este canal se está convirtiendo en un punto de contacto vital para relacionarse con los clientes. "El móvil es el único canal que siempre está con el cliente, por lo que es una parte importante de nuestra oferta omnicanal. Mobile Wallet, en particular, nos permite llegar a los clientes en cualquier esfera en... --- ### SAP Emarsys July Release 2023: neue Innovationen für erfolgreiche Marketer > Entdecken Sie, wie Marketer mit dem SAP Emarsys July Release ihr volles Potenzial ausschöpfen können. Erfahren Sie außerdem, wie sich mit dem aktuellen Release mehr Omnichannel Customer Engagement erzielen lässt. - Published: 2023-07-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/ - Categories: SAP Emarsys in practice - Tags: Marketingstrategie, omnikanal, product release - Translation Priorities: Optional Im Sommer möchte man normalerweise die Seele baumeln lassen, in den Urlaub fahren und die Sonne genießen. Bei Emarsys arbeiten wir jedoch immer intensiv daran, Innovationen voranzutreiben. Die Sommerzeit bildet da keine Ausnahme. Unser Emarsys July Release 2023 ist da, und wir haben eine Vielzahl neuer, innovativer Funktionen und Verbesserungen entwickelt, mit denen wir Sie als Marketer unterstützen möchten. Lesen Sie weiter, um mehr zu erfahren. Mobile Wallet: Neuer Kanal, neue Möglichkeit für die Kund*innenansprache Im Juni hatten wir einen neuen Kanal für die Emarsys Customer Engagement Platform angekündigt: Mobile Wallet. Mit Mobile Wallet können Sie personalisierte Kampagnen mit nativen Digital-Wallet-Pässen wie digitalen Gutscheinen, Coupons, Tickets und Treuekarten starten. Wenn Sie Mobile Wallet in Ihren Omnichannel-Mix integrieren, können Sie mobile Kund*innen überall mit relevanten Prämien und Angeboten erreichen, ohne dass dafür eine App erforderlich wäre. Dadurch sind Sie in der Lage, Reibungsverluste zu beseitigen, die bei der Identifizierung im Laden entstehen, und können so den Kreislauf zwischen digitalem Erlebnis und In-Store-Erlebnis schließen. Mehr als 50 % der Verbraucher*innen geben an, dass es jetzt, wo sie die Mobile Wallet nutzen, „nicht mehr nötig ist, eine physische Brieftasche mit sich zu führen“. Dieser Kanal wird also zunehmend zu einem wichtigen Touchpoint, um mit Kund*innen in Kontakt zu treten. „Mobile ist der einzige Kanal, über den Kund*innen immer erreichbar sind, und daher ein wichtiger Teil unseres Omnichannel-Mix. Mit Mobile Wallet können wir unsere Kundschaft überall dort ansprechen, wo sie sich gerade befindet. Das eröffnet uns eine ganze Reihe neuer Anwendungsfälle, bei denen wir unsere... --- ### SAP Emarsys July Release 2023: New Innovations to Empower Marketers  > Discover how the SAP Emarsys July Release 2023 brings more power to marketers and drives more omnichannel customer engagement. - Published: 2023-07-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-july-product-release-2023/ - Categories: SAP Emarsys Applied - Tags: customer engagment, marketing strategy, product release - Translation Priorities: Optional Summer is traditionally a time for slowing down, going on holiday, and soaking up the sun. But at Emarsys, we’re always working hard to drive innovation — and summertime is no exception.   Our Emarsys July Release 2023 is here, and we have a host of new, innovative features and enhancements to empower you as a marketer. Read on to learn more. Mobile Wallet: New Channel, New Way to Engage If you haven’t heard, back in June we announced a new channel for the Emarsys Customer Engagement Platform: Mobile Wallet.   With Mobile Wallet, you can natively launch personalized campaigns with digital wallet passes such as digital vouchers, coupons, tickets, and loyalty cards. By incorporating Mobile Wallet in your omnichannel mix, you can reach mobile customers anywhere with relevant rewards and offers without needing an app. You’ll be able to remove the friction of in-store identification and close the loop on the digital to in-store experience.   Considering that more than 50% of consumers say there is “no need to carry a physical wallet” now that they have a mobile wallet, this channel is becoming a vital touchpoint for connecting with customers. “Mobile is the one channel that’s always with the customer, so it’s an important part of our omnichannel mix. Mobile Wallet in particular allows us to reach customers anywhere they’re at, which unlocks a whole new set of use cases to better connect our digital and in-store experiences. ”  — James Neill, Customer Lifecycle Manager, City Beach ►... --- ### SAP Emarsys glänzt als Leader: Analyse der G2-Bewertungen für das 2. Quartal 2023 > Als führender Anbieter von Omnichannel-Marketinglösungen freuen wir uns, dass wir in den jüngsten G2-Bewertungen für das 2. Quartal 2023 erneut als einer der Spitzenreiter hervorgegangen sind. - Published: 2023-07-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-shines-as-a-leader-q2-2023-g2-ratings-analysis/ - Categories: Behind the Tech, SAP Emarsys in practice, Wissenschaft und Technik - Tags: G2-Report - Translation Priorities: Optional Marketingtechnologien entwickeln sich ständig weiter. Wir bei Emarsys haben erkannt, dass es in dieser Landschaft entscheidend ist, der Entwicklung immer einen Schritt voraus zu sein. Dies können wir unter anderem dadurch erreichen, dass wir genau zuhören, was sich unsere Kund*innen wünschen und was sie an unserer Plattform schätzen. Als führender Anbieter von Omnichannel-Marketing-Automatisierungslösungen freuen wir uns daher sehr, dass wir in den jüngsten G2-Bewertungen für das 2. Quartal 2023 erneut als einer der Spitzenreiter hervorgegangen sind. Unsere Kund*innen zeichneten uns vor allem in den folgenden Bereichen aus: Loyalty Management, E-Commerce-Personalisierung, standortbezogenes Marketing, Transaktions-E-Mails, Marketinganalysen und Mobile Marketing. Sehen Sie sich die Ergebnisse im Detail an und erfahren Sie, warum wir in diesen wichtigen Bereichen weiterhin führend sind. Loyalty Management Marketingverantwortliche wissen, dass Loyalty Management eine entscheidende Rolle bei der Kund*innenbindung und der Pflege langfristiger Beziehungen zukommt. Emarsys tritt entschieden dafür ein, herausragende Loyalty-Management-Lösungen bereitzustellen. Dafür haben wir auf G2 Top-Bewertungen von zufriedenen Nutzer*innen erhalten, die unsere Plattform zur Gewinnung und Bindung von Kund*innen einsetzen. Wir hören genau zu, was Marketer brauchen, um unsere Plattform kontinuierlich zu verbessern. So geben wir Unternehmen die Möglichkeit, hochgradig personalisierte Treueprogramme, Prämien und gezielte Kampagnen zu entwickeln und umzusetzen. Unser kund*innenzentrierter Fokus ermöglicht es Marken, für mehr Customer Engagement zu sorgen, Wiederholungskäufe zu generieren und Brand Advocacy zu fördern. Dass wir als Leader im Bereich Loyalty-Management-Automatisierung ausgezeichnet wurden, bedeutet, dass unsere Kundschaft die Emarsys-Plattform erfolgreich einsetzt. E-Commerce-Personalisierung Die Zeiten sind vorbei, in denen Marketer nur eine einzige Message entwickeln und so Interessent*innen und Kund*innen zu... --- ### SAP Emarsys Shines as a Leader: Q2 2023 G2 Ratings Analysis - Published: 2023-07-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-shines-as-a-leader-q2-2023-g2-ratings-analysis/ - Categories: Behind the Tech, SAP Emarsys in practice - Translation Priorities: Optional At Emarsys, we’ve found that in the ever-evolving landscape of marketing technology, it’s critical to stay ahead of the curve. One way to do this is to listen carefully to what our customers want and what they appreciate about our platform. That’s why, as a leading provider of omnichannel marketing automation solutions, we’re so gratified to once again emerge as a frontrunner in the latest G2 ratings for Q2 2023. Customers singled us out for recognition in loyalty management, ecommerce personalization, location-based marketing, transactional emails, marketing analytics, and mobile marketing. Let's delve into the details and discover why we continue to lead the way in these pivotal areas. Loyalty Management As marketers know, loyalty management plays a pivotal role in customer retention and fostering long-term relationships. Emarsys' dedication to delivering exceptional loyalty management solutions has earned us top ratings on G2 from satisfied customers using the platform to attract and retain loyal customers. We listen carefully to what marketers need to continually upgrade how our platform empowers businesses to develop and execute highly personalized loyalty programs, rewards, and targeted campaigns. Our customer-centric focus has enabled brands to drive customer engagement, increase repeat purchases, and cultivate brand advocacy, and our recognition as leaders in the automation of loyalty management means our customers are seeing results. Ecommerce Personalization Gone are the days when marketers could create one uniform message and inspire meaningful action from prospects and customers. Today, personalization is the key to attracting and retaining customers.   Emarsys is designed for... --- ### 10 Ready-to-Deploy Omnichannel Marketing Tactics Your Strategy Needs > Discover the must-have omnichannel marketing tactics that the most successful brands leverage to increase customer engagement, loyalty, and revenue. - Published: 2023-06-15 - Modified: 2023-07-16 - URL: https://emarsystest.com/learn/blog/10-ready-to-deploy-omnichannel-marketing-tactics-your-strategy-needs/ - Categories: General - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional Every brand is unique — not just in their product offering, but in the needs and wants of their customers.   However, whether you’re a marketer for a global retail brand, a niche e-tailer, or a mobile app brand, there’s one challenge that nearly every marketing team has in common: win new customers, secure their loyalty, and grow their lifetime value.   So even though certain aspects of your omnichannel marketing strategy may differ depending on your brand and your customers, there are a handful of essential omnichannel marketing tactics you’ll want to have pre-built and ready-to-deploy in your customer engagement solution to bolster your strategy.   In this blog post, we’ll cover ten ready-to-deploy omnichannel marketing tactics your strategy needs to ensure accelerated growth and revenue for your business.   1. Welcome Campaign If you don’t properly welcome a new customer to your brand, you’re in for a rocky road. It’s hard to build long-term relationships if you don’t start off on the right foot. This makes a well-crafted automated welcome campaign an essential marketing tactic.   Use creative content that’s on-brand, and messaging that’s warm and inviting (while still aligned with your brand tone and voice). Consider the widest breadth of channels possible: email, web, and SMS are great for welcome campaigns.   Bonus Tip: Craft this message right, and you can encourage customers to register and give your critical zero-party data (with their permission, of course) that will fuel your personalization efforts and allow you to provide... --- ### El poder de los datos para impulsar la lealtad > La recopilación de los datos correctos lo ayudará a generar lealtad en sus mejores clientes. Explore el poder de los datos para impulsar la lealtad. - Published: 2023-06-15 - Modified: 2023-06-29 - URL: https://emarsystest.com/learn/blog/the-power-of-data-to-drive-loyalty/ - Categories: Actionable Insights, Customer Stories - Translation Priorities: Opcional La recopilación de los datos correctos lo ayudará a generar lealtad en sus mejores clientes. Explore el poder de los datos para impulsar la lealtad. En Total Tools, el mayor distribuidor de herramientas profesionales de Australia, disponíamos de información sólida sobre nuestros clientes, pero también teníamos un problema: todo estaba aislado. Nuestra martech no conseguía promover una experiencia omnicanal en todas las plataformas, y no nos ofrecía una visión unificada de nuestros clientes. Atendíamos a los clientes donde se encontraban —correo electrónico, SMS, búsqueda en línea— pero las conversaciones con ellos no eran coordinadas entre los distintos. Carecíamos de la capacidad para mostrarles los productos que les interesaban en todos los canales. En última instancia, esto generó problemas en nuestro programa de lealtad.   Queríamos proporcionar valor agregado en tiempo real. Cuando nuestros clientes mostraban interés en un producto, o cuando tenían una necesidad que nuestros productos podían satisfacer, necesitábamos estar allí con el mensaje adecuado en el canal adecuado. Una de nuestras prioridades era ofrecer recomendaciones de productos más personalizadas en función de lo que sabíamos de nuestros consumidores. Nuestra experiencia con Emarsys quedó documentada en un estudio de caso que expone los pasos que tomamos para obtener mejores resultados. Integración de datos para mejorar los resultados Así es nuestra colaboración con Emarsys. Con la plataforma, conseguimos unir todos los puntos de datos de nuestros clientes en un panorama unificado. Con la Capa de Datos Integrada de Emarsys, logramos unificar, limpiar, eliminar duplicados y analizar datos de primera parte de aplicaciones empresariales, datos de clientes y soluciones comerciales para crear una visión holística de cada cliente. Esto nos permitió acelerar nuestra personalización 1:1. Recurrimos... --- ### The Power of Data to Drive Loyalty > Collecting the right data will help you engender loyalty in your best customers. Explore the power of data to drive loyalty. - Published: 2023-06-15 - Modified: 2023-06-21 - URL: https://emarsystest.com/learn/blog/the-power-of-data-to-drive-loyalty/ - Categories: Actionable Insights, Customer Stories - Translation Priorities: Optional At Total Tools, Australia’s largest professional tool retailer, we had robust information about our clients, but we also had a problem: it was all siloed.   Our martech wasn't able to drive omnichannel experiences across platforms, and it didn’t give us unified views of our customers. We were meeting customers where they were – email, SMS, online search – but the conversations we were having with them weren’t coordinated across channels. We lacked the capacity to show them the products that they were showing interest in across channels. Ultimately, this led to friction in our loyalty program.   We wanted to deliver value in real time. When our customers showed interest in a product, or when they had a need our products could fill, we needed to be there with the right message on the right channel. High on our list of priorities was to deliver more tailored product recommendations based on what we knew about our consumers. Our experience with Emarsys was documented in a case study that lays out the steps we took to achieve better results. Integrating data for better results Enter our partnership with Emarsys. Using the platform, we were able to stitch together all our customer data points into a unified view. With Emarsys’ Integrated Data Layer, we were able to unify, cleanse, remove duplicates, and analyze first-party data from business applications, customer data, and commerce solutions to create a holistic view of each customer. This allowed us to accelerate our 1:1 personalization. We leaned... --- ### 2023 Power to the Marketer Festival: Omnichannel Masterclass Recap > Discover insights and strategies from brands like Estée Lauder, Spoonflower, Walla, BrandAlley, Hobbii, Ochsner Sport, and more, as revealed during the Power to the Marketer Festival’s live Omnichannel Masterclass event. - Published: 2023-06-12 - Modified: 2023-07-27 - URL: https://emarsystest.com/learn/blog/2023-power-to-the-marketer-festival-omnichannel-masterclass-recap/ - Categories: General, SAP Emarsys Applied - Tags: omnichannel marketing - Translation Priorities: Optional Emarsys’s Power to the Marketer Festival kicked off with our live Omnichannel Masterclass digital event, held June 7-8, 2023, and we’re still buzzing from the excitement and thrill of all the brilliant speakers who presented.   For those who joined the Omnichannel Masterclass live, you were treated to two days of world-class marketers and technology experts sharing amazing insights, tips, and strategies. For those who couldn’t make the live event, but are suddenly feeling a heavy wave of FOMO sweeping through your body right now — good news! Not only can the entire Omnichannel Masterclass event be accessed on-demand for free, but this recap blog will offer you a day-by-day walk-through of everything covered, giving you some choice highlights to sink your teeth into — and links for those who want to dive back into the full sessions. Let’s get into it! Festival Overview If you’re just now discovering this festival, here’s a quick overview of what it’s all about:  Our Power to the Marketer Festival was created to celebrate marketers and the impact they make every day. This year, we chose the the theme of “Elevating the Art and Science of Marketing,” which focuses on how marketers successfully merge art and science to deliver omnichannel experiences their customers love, and deliver results their businesses need. The first event, our Omnichannel Masterclass, was a live two-day digital event, split into the following categories: Day 1: The Art of Marketing Day 2: The Science of Marketing So now, let’s begin with... --- ### SAP Emarsys-Forschungsbericht: Mobile Wallet auf dem Vormarsch > Eine neue Studie von SAP Emarsys zeigt, wie moderne Verbraucher*innen mobile Geldbörsen (Mobile Wallets) nutzen, um einzukaufen, und mehr. - Published: 2023-06-06 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-research-report-the-rise-of-the-mobile-wallet/ - Categories: Actionable Insights, General, Wichtige Erkenntnisse - Tags: mobile marketing, omnichannel marketing - Translation Priorities: Optional Für Brand Marketer ergeben sich heute immer neue Herausforderungen, wenn es darum geht, mit der Kundschaft in Kontakt zu treten und dauerhafte Beziehungen aufzubauen. Zum einen sind die Kund*innen anspruchsvoller und informierter als je zuvor. Ihre Erwartungen sind hoch und sie haben wenig Geduld für generische und umständliche Einkaufserlebnisse. Hinzu kommt, dass die explosionsartige Zunahme neuer Kanäle in den letzten Jahren die Marketingteams dazu zwingt, ihre Strategien ständig weiterzuentwickeln und neue Touchpoints in ihren Marketing-Mix einzubeziehen. Unter den vielen neueren Kanälen, die immer beliebter werden, sticht einer besonders hervor: Mobile Wallet. Die Nutzung mobiler Geldbörsen hat in den letzten Jahren stetig zugenommen und inzwischen einen weltweiten Marktwert von 55. 679 Milliarden US-Dollar überschritten. Und dieser Wert wird weiter wachsen. Die Anwendungsmöglichkeiten für mobile Geldbörsen gehen aber inzwischen über das reine Bezahlen hinaus. Kund*innen erkennen heute, dass Mobile Wallets eine einfache und bequeme Möglichkeit sind, Treuekarten zu speichern, Gutscheine zu organisieren und Coupons einzulösen – insbesondere in stationären Einzelhandelsgeschäften. Für Marken wiederum bieten mobile Geldbörsen eine neue Möglichkeit, ein breites Publikum von mobilen Nutzer*innen zu erreichen, ohne dass dafür eine App erforderlich wäre. SAP Emarsys hat vor kurzem sein Angebot an mobilen Funktionen mit der Einführung von Mobile Wallet erweitert. Marketern soll es so ermöglicht werden, mobile Kund*innen überall mit 1:1-Erlebnissen anzusprechen und eine Vielzahl neuer Anwendungsfälle zu erschließen, mit denen sie ihre Omnichannel-Marketingstrategien verbessern können. Um die Kund*innenperspektive noch besser zu verstehen, hat SAP Emarsys kürzlich eine Verbraucher*innenstudie speziell zu mobilen Geldbörsen durchgeführt. In diesem Mobile Wallet Research Report von SAP Emarsys präsentieren... --- ### SAP Emarsys Research Report: The Rise of the Mobile Wallet > New research from SAP Emarsys reveals how today's consumers are using mobile wallets to shop, engage, and stay connected with brands they love. - Published: 2023-06-06 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-research-report-the-rise-of-the-mobile-wallet/ - Categories: Actionable Insights, General - Tags: mobile marketing, omnichannel marketing - Translation Priorities: Optional New challenges continue to emerge for today’s brand marketers as they look to connect with customers and foster lasting relationships.   For one, customers are more discerning and savvier than ever — their expectations are high, while their patience for generic, clunky shopping experiences is low. On top of that, the explosion of new channels during the past few years requires marketing teams to constantly evolve their strategies and incorporate new touchpoints into their marketing mixes.   Of the many newer channels increasing in popularity, one in particular stands apart in terms of untapped potential and opportunity: mobile wallet.   Mobile wallet usage has been steadily increasing in recent years, having now reached and exceeded $55,679 billion in global market value — and that value will continue to grow. But the use case for mobile wallets now extends beyond payment alone. Customers today are finding that mobile wallets are an easy and convenient way to store loyalty cards, organize vouchers, and redeem coupons — particularly in physical retail stores. Brands, in turn, find that mobile wallets offer a new way to reach a wide audience of mobile users, without needing an app.   SAP Emarsys recently expanded their suite of mobile capabilities with the launch of Mobile Wallet, which enables marketers to engage mobile customers anywhere with 1:1 experiences and unlocks a host of new use cases to enhance their omnichannel marketing strategies. But to get a deeper understanding of the customer perspective, SAP Emarsys conducted consumer research to learn... --- ### SAP Emarsys resserre les liens de la famille du FC Bayern - Published: 2023-05-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/ - Categories: Customer Stories - Tags: omnicanal, personnalisation - Translation Priorities: Optional SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key! Un objectif en matière d’expérience pour supporters 32 titres de champion d’Allemagne, 20 victoires en coupe d’Allemagne et six glorieux triomphes en Ligue des champions : en tant que supporter du FC Bayern, je suis en admiration devant leurs exploits. Avec ses 300 000 membres, le FC Bayern se targue d’être le plus grand club sportif du monde, et je suis honoré de faire partie de cette famille. Ayant moi-même grandi à Munich, je suis un supporter depuis mon plus jeune âge, lorsque j’ai eu la chance de rencontrer mon joueur préféré de tous les temps qui a dédicacé mon ballon de foot. L’un des matches les plus mémorables pour moi a été celui opposant le Bayern aux Girondins de Bordeaux en 1996, en finale de la coupe de l’UEFA dans le célèbre stade olympique. Comme des centaines de fans à travers le monde, je n’oublierai jamais la célébration de la victoire sur la Marienplatz de Munich. Mais qu’est-ce qui rend ce club si spécial et comment parvient-il à rassembler autant de personnes dans le monde entier ? Comment incite-t-il les supporters à applaudir à tout rompre dans les stades ou devant nos écrans ? Qu’est-ce qui alimente notre impatience avant un match et comment faisons-nous face à la défaite ? Pour se rapprocher de ses fans et comprendre leurs besoins, le FC Bayern fait un pas en avant audacieux en tirant parti de la puissance du marketing personnalisé grâce à la plateforme d’engagement client SAP Emarsys. En adaptant son approche au parcours individuel... --- ### How SAP Emarsys Is Bringing FC Bayern Family Even Closer Together > SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key! - Published: 2023-05-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/ - Categories: Customer Stories - Tags: omnichannel, personalization - Translation Priorities: Optional SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key! It’s a Goal for Fan Experience Thirty-two German championship titles, 20 DFB Cup victories, and six glorious triumphs in the Champions League — as an FC Bayern fan, I am in awe of their achievements. With a staggering 300,000 members, FC Bayern proudly claims to be the world's largest sports club — and I am honored to be part of this family. Growing up in Munich myself, I’ve been a supporter since I was a young kid, when I was lucky enough to meet my all-time favorite player who autographed my football. One of the most memorable matches for me was the game of Bayern vs. Girondins Bordeaux in 1996 in the final of the UEFA-cup in the famous Olympia-Stadium, and I will never forget the celebration of the cup win at the Marienplatz in Munich, and neither will many fans across the globe. But what makes this club so special, and how do they manage to unite so many people worldwide? How do they inspire us fans to cheer our hearts out in the stadiums or in front of our screens? What fuels our anticipation for the next game, and how do we cope with defeat? To get closer to their fans and understand their needs, FC Bayern is taking a bold step forward by leveraging the power of personalized marketing through the SAP Emarsys customer engagement platform. By tailoring their approach to the individual journey of each member, they are dedicated to uncovering every fan’s unique preferences and... --- ### So bringt SAP Emarsys die FC Bayern Familie noch enger zusammen - Published: 2023-05-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-sap-emarsys-is-bringing-fc-bayern-family-even-closer-together/ - Categories: Customer Stories - Tags: omnichannel, Personalisierung, personalization - Translation Priorities: Optional Ein Treffer für das Fan-Erlebnis 32 deutsche Meistertitel, 20 DFB-Pokalsiege und sechs glorreiche Triumphe in der Champions League – als Bayern-Fan bin ich einfach nur begeistert von den überwältigenden Erfolgen des Vereins. Mit 300. 000 Mitgliedern ist der FC Bayern nach eigenen Angaben der größte Sportverein der Welt – und ich fühle mich geehrt, Teil dieser Familie zu sein. Da ich selbst in München aufwuchs, bin ich schon seit meiner Kindheit großer Fan. Damals hatte ich das Glück, meinen Lieblingsspieler zu treffen, der mir ein Autogramm auf meinen Fußball gab. Eines der denkwürdigsten Spiele war für mich das Spiel Bayern gegen Girondins Bordeaux 1996 im Finale des UEFA-Pokals im berühmten Olympiastadion. Die Feier des Pokalsiegs auf dem Marienplatz in München werde ich nie vergessen – und viele Fans auf der ganzen Welt auch nicht. Aber was macht diesen Klub so besonders, und wie schafft er es, so viele Menschen weltweit zu vereinen? Wie bringt er uns Fans dazu, in den Stadien oder vor den Bildschirmen mitzufiebern? Was schürt unsere Vorfreude auf das nächste Spiel, und wie gehen wir mit einer Niederlage um? Um näher an seine Fans heranzukommen und ihre Bedürfnisse zu verstehen, geht der FC Bayern einen mutigen Schritt nach vorne, nutzt die Möglichkeiten des personalisierten Marketings und setzt auf die Unterstützung durch die SAP Emarsys Customer Engagement Platform. Indem man den Ansatz auf die individuelle Journey eines jeden Mitglieds zuschneidet, versucht man, den einzigartigen Vorlieben eines jeden Fans auf die Spur zu kommen und ein maßgeschneidertes und erfüllendes Erlebnis zu bieten, das die treuen... --- ### 23+ Omnichannel Marketing Statistics You Need to Know > Discover the most relevant omnichannel marketing statistics and learn how your marketing team can use them to engage more customers and drive results. - Published: 2023-05-12 - Modified: 2023-07-06 - URL: https://emarsystest.com/learn/blog/omnichannel-marketing-statistics/ - Categories: Actionable Insights - Tags: customer engagement, omnichannel marketing - Translation Priorities: Optional In a world buzzing with digital interactions and countless advertising messages vying for attention, businesses face an ever-growing challenge: standing out from the competition and effectively engaging their target audiences.   But as consumers become more discerning and their preferences evolve, marketers must embrace new strategies to engage and retain their valuable customers. Enter omnichannel marketing. By harnessing the power of data, technology, and consumer insights, omnichannel marketing enables brands to create seamless, 1:1 personalized engagements that forge deeper connections, foster customer loyalty, and ultimately drive business growth. Whether you're a seasoned marketer seeking to fine-tune your omnichannel strategy, or an aspiring entrepreneur eager to leverage the latest trends, these statistics will empower you with valuable insights, practical takeaways, and a solid edge over the competition.   From revealing the impact of personalized experiences to exploring the ROI of integrated campaigns, let's dive deep into the numbers that shape the future of customer-centric marketing. 23+ Omnichannel Marketing Statistics You Need to Know General  63% of respondents in this study of customer-obsessed firms said expanding the marketing/digital channels their company includes in its mix is a must, compared to just 37% of study respondents from firms that are not customer-obsessed. 74% of customers used more than one channel to complete a purchase. Email  93% of consumers receive irrelevant communications from brands. 54% of marketers who implemented personalization saw increased brand engagement. 48% of marketers who implemented personalization saw increased conversions. Automated lifecycle campaigns convert 335% better than standard promotional campaigns. Customer... --- ### El Festival Poder para los Profesionales de Marketing 2023: De qué se trata, qué tenemos preparado y qué aprenderá > Vea cómo el Festival Poder para los Profesionales de Marketing 2023, en asociación con Vogue Business, destaca a los especialistas en marketing que elevan el arte y la ciencia del marketing. - Published: 2023-05-11 - Modified: 2023-06-01 - URL: https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/ - Categories: Innovative Perspectives, General - Tags: power to the marketer - Translation Priorities: Opcional El 2023 ha sido un año y tanto hasta ahora, y ni siquiera estamos a mitad de camino. Desde volatilidad económica hasta cambios en las regulaciones de datos y seguridad y el avance acelerado en la tecnología de IA (estamos pendientes, ChatGPT), ⁣este año ya ha sido una mezcla caótica de emoción e incertidumbre. Para algunos, esa yuxtaposición puede ser desconcertante. Pero para los profesionales de marketing, es el status quo. Estamos acostumbrados al cambio y la disrupción en nuestra industria, y en tiempos como estos, valoramos por igual los riesgos y las recompensas potenciales. Esto nos permite identificar cuándo ser prudentes, y también, dónde se encuentran las nuevas oportunidades (y cómo pueden fortalecernos). Por lo tanto, durante el Festival Poder para los Profesionales de Marketing de este año, abrazaremos incondicionalmente la emoción y las oportunidades que nos brinda el 2023. Nuestro tema, elevar el arte y la ciencia del marketing, establecerá el marco para una serie de eventos dirigidos por profesionales de marketing que tendrán lugar en todo el mundo a lo largo de este año. Estos eventos exhibirán el trabajo de los especialistas en marketing que combinan arte y ciencia para crear experiencias magistrales para los clientes y lograr resultados que mantengan la prosperidad de sus marcas. Siga leyendo para saber lo que le espera en el Festival Poder para los Profesionales de Marketing 2023 de Emarsys, en asociación con Vogue Business. Elevando el arte y la ciencia del marketing Antes de entrar de lleno en lo que... --- ### Le festival Power to the Marketer 2023 : projet, programme et contenus > Le festival Power to the Marketer 2023, en collaboration avec Vogue Business, mettra en avant des marketeurs qui développent l’art et la science du marketing. - Published: 2023-05-11 - Modified: 2023-06-01 - URL: https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/ - Categories: Innovative Perspectives, General - Tags: power to the marketer - Translation Priorities: Optional 2023 n’a pas été de tout repos, et nous n’en sommes même pas à la moitié... De l’instabilité économique aux évolutions des réglementations sur les données et la sécurité en passant par l’accélération des progrès de l’IA (coucou ChatGPT), cette année est déjà un mélange chaotique d’agitation et d’incertitude. Cette ambivalence en contrarie certains, mais c’est le pain quotidien des marketeurs. Après tout, nous avons l’habitude du changement et des perturbations dans notre secteur. Par les temps qui courent, le risque potentiel est aussi élevé que la récompense. Cela nous permet de savoir quand faire preuve de prudence et quand saisir de nouvelles opportunités (et comment celles-ci nous font progresser). Lors de ce festival Power to the Marketer, nous aborderons avec enthousiasme toutes les opportunités que nous réserve 2023. Notre thématique « Développer l’art et la science du marketing » sera reprise dans une série d’événements proposés par des marketeurs dans le monde entier tout au long de l’année. Ces événements mettront en lumière le travail des marketeurs alliant art et science pour créer de remarquables expériences clients et obtenir les résultats nécessaires à la prospérité de leurs marques. Continuez votre lecture pour découvrir ce qui vous attend au festival Power to the Marketer 2023, en collaboration avec Vogue Business. Développer l’art et la science du marketing Avant de nous intéresser à ce qui vous attend lors du festival Power to the Marketer, parlons de la démarche derrière ce festival et, plus précisément, de la thématique de cette année «... --- ### Das Power to the Marketer Festival 2023: Worum es geht, was es zu sehen gibt und was Sie lernen werden! > Das 2023 Power to the Marketer Festival in Zusammenarbeit mit Vogue Business stellt Ihnen Marketer vor, die die Kunst und Wissenschaft des Marketings voranbringen. - Published: 2023-05-11 - Modified: 2023-06-06 - URL: https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/ - Categories: Innovative Perspectives - Tags: power to the marketer - Translation Priorities: Optional Das Jahr 2023 hat es jetzt schon in sich – und wir haben noch nicht einmal die Hälfte hinter uns.   Wirtschaftliche Volatilität, Änderungen der Daten- und Sicherheitsvorschriften und beschleunigte Fortschritte in der KI-Technologie (ChatGPT ist ein gutes Beispiel dafür) sorgen für eine turbulente Mischung aus Aufregung und Unsicherheit.   Für manche mag das irritierend sein. Für Marketer ist es jedoch der Status quo. Wir sind in unserer Branche an Veränderungen und Umwälzungen gewöhnt und wägen in Zeiten wie diesen die potenziellen Risiken und Chancen gleichermaßen ab. So können wir erkennen, wo wir lieber vorsichtig sein sollten und wo neue Chancen liegen (und wie sie uns stärker machen können). Während dem diesjährigen Power to the Marketer Festival, werden wir uns also mit ganzem Herzen den spannenden Möglichkeiten des Jahres 2023 widmen. Unser Motto, die Kunst und die Wissenschaft des Marketings in den Vordergrund zu stellen, bildet den Rahmen für eine Reihe von Marketing-Momenten, die überall auf der Welt stattfinden. Darin zeigen wir, wie Marketer Kunst und Wissenschaft miteinander verbinden: Sie schaffen großartige Kund*innenerlebnisse und lassen damit ihre Marken aufblühen. Lesen Sie weiter und erfahren Sie, was das Emarsys 2023 Power to the Marketer Festival in Zusammenarbeit mit Vogue Business zu bieten hat. Elevating the Art and Science of Marketing Bevor wir auf das eingehen, was Sie beim Power to the Marketer Festival erwartet, möchten wir Ihnen das „Warum" hinter dem Festival erläutern – insbesondere das diesjährige Thema: Elevating the Art and Science of Marketing. Der Balanceakt von Marketern Marketer bewegen... --- ### The 2023 Power to the Marketer Festival: What’s It About, What’s In Store, and What You’ll Learn > See how the 2023 Power to the Marketer Festival, in association with Vogue Business, showcases marketers elevating the art and science of marketing. - Published: 2023-05-11 - Modified: 2023-05-31 - URL: https://emarsystest.com/learn/blog/emarsys-2023-power-to-the-marketer-festival-what-its-about-what-you-will-learn/ - Categories: General, Innovative Perspectives - Tags: power to the marketer - Translation Priorities: Optional 2023 has been quite the year so far — and we’re not even halfway through it.   From economic volatility to changes in data and security regulations to accelerated advancement in AI technology (we’re looking at you, ChatGPT), this year has already been a chaotic mix of excitement and uncertainty. For some, that juxtaposition could be jarring. But for marketers, it’s the status quo. We’re used to change and disruption in our industry, and in times like these, we take equal measure of the potential risk and reward. This allows us to identify where to be prudent, and also, where new opportunities lie (and how they can empower us). So, during this year’s Power to the Marketer Festival, we’ll be wholeheartedly embracing the excitement and opportunities that 2023 presents. Our theme of elevating the art and science of marketing will set the framework for a year-long series of marketer-led moments happening all across the globe. These moments will showcase the work of marketers blending art and science to create masterful customer experiences and achieve results that keep their brands thriving. Read on to learn what’s in store for the Emarsys 2023 Power to the Marketer Festival, in association with Vogue Business.   Elevating the Art and Science of Marketing Before we dive into what you can expect to experience during the Power to the Marketer Festival, let’s talk about the “why” behind the festival, and in particular, this year’s theme of elevating the art and science of marketing. The Marketer’s... --- ### Omnichannel Marketing Examples to Inspire Your Strategy > See five examples of real brands using omnichannel marketing to drive customer engagement and loyalty, and deliver better business results. - Published: 2023-05-03 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/omnichannel-marketing-examples/ - Categories: Actionable Insights - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional In today’s ever-evolving technological landscape, marketers are faced with a daunting challenge – delivering more results for their business, while meeting the high expectations of continually-demanding customers.   This is where omnichannel marketing comes in. By connecting customer, sales, and product data and integrating marketing channels, omnichannel empowers marketers to deliver 1:1 personalized engagements, no matter where customers choose to engage.   If you need a little inspiration to kickstart your omnichannel marketing strategy, you’ve come to the right place. In this blog post, we’ll share the stories of 5 trailblazing brands that have used omnichannel marketing to overcome their organizational challenges and drive tangible business outcomes.   1. Adore Beauty Challenge: Adore Beauty had always been a step ahead of the competition in terms of personalization, and they’d invested in marketing automation. However, as the business grew, these automations became outdated, no longer accounting for the full customer journey.   With the influx of customer acquisition during COVID-19, Adore Beauty saw an opportunity not only to retain new customers, but also to drive repeat purchases from its existing customer base.   Solution: In partnership with Emarsys, Adore Beauty drove adoption of its integrated loyalty program, achieving: Revenue increase by 47% in the last 2 years 5. 5x customer lifetime value over acquisition costs 95% of most valuable customers captured by loyalty program 56% customer retention increase compared to the previous year 2. Lorna Jane Challenge: Lorna Jane is a leading women’s activewear brand, with a focus on creating products... --- ### 5 Pillars of the Omnichannel Customer Journey [+ Examples] > Explore the five key pillars that drive customer engagement, satisfaction, and loyalty in the digital age, and unlock the secrets to crafting an exceptional omnichannel strategy. - Published: 2023-04-28 - Modified: 2023-10-21 - URL: https://emarsystest.com/learn/blog/omnichannel-customer-journey/ - Categories: Actionable Insights - Tags: customer engagement, omnichannel marketing - Translation Priorities: Optional Picture this: A customer starts their journey by browsing your website on their laptop, adds items to their cart, but decides to make the purchase in-store.   As they walk into the physical store, their smartphone buzzes with a personalized discount offer tailored to their preferences. They leave the store happy with their purchase and later receive a follow-up email with recommendations for complementary products.   This seamless, integrated experience is the hallmark of the omnichannel customer journey — and understanding it is the key to building long-lasting customer loyalty and driving profitable growth. In this article, we’ll walk through the omnichannel customer journey, giving you a better understanding of the paths the modern shopper takes to conversion.   What is the customer journey, and why do we need to understand it? At its core, the customer journey is the total sum of experiences that customers go through when engaging with your brand. It begins the moment they first become aware of your product or service, continues through the point of purchase and beyond into post-purchase support, and then loops back again for repeat purchases. So why is understanding this journey important for marketers?   Simply put, it’s all about perspective. By stepping into your customer’s shoes and anticipating their wants and needs as they move through their individual journeys, you can identify gaps and deliver exceptional experiences every step of the way. This empathetic approach typically leads to higher customer satisfaction, increased loyalty, and better business outcomes. By mapping... --- ### Promoción de marca: Tu arma secreta para el crecimiento sostenible y la retención de clientes > En tiempos económicos difíciles, es fundamental que los profesionales de marketing hagan crecer su volumen de negocios orgánicamente. La promoción de marca ayuda a expandir tu base de clientes fieles y mantiene contentos a los clientes actuales. - Published: 2023-04-25 - Modified: 2023-05-26 - URL: https://emarsystest.com/learn/blog/brand-advocacy/ - Categories: General - Translation Priorities: Opcional In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy. ¿Cuándo empiezas a fidelizar? Algunos dicen que comienza después de la segunda compra, o cuando un cliente se une a un programa de fidelidad. Sin embargo, quiero desafiarte a pensar de forma diferente: el potencial de fidelización comienza desde el primer momento en que tu cliente se entera de tu marca. Y lo que es mejor, hay una forma de encontrar clientes que, desde su primera experiencia con tu marca, tienen más probabilidad de convertirse en clientes de alta calidad. Por "alta calidad," quiero decir que es más probable que interactúen con tu marca repetidamente y tengan un mayor valor total del cliente (VLP/LTV).   La forma de encontrar estos clientes de alta calidad es identificando a los mejores clientes que ya forman parte de tu base de clientes, y luego cultivar e incentivar esa relación para que introduzcan activamente a nuevos clientes a través de la promoción de la marca.   Mi nombre es Kat Wray, y soy directora de asociaciones estratégicas en Mention Me, la plataforma de inteligencia para promoción de marcas que permite a las empresas convertir a los fieles seguidores de sus marcas en un motor de crecimiento imparable. Continua leyendo para obtener más información sobre lo que significa la promoción de marca, los resultados que los profesionales de marketing pueden alcanzar con ella e incluso algunos consejos prácticos para ayudarte a incentivar la promoción con tus clientes actuales.   Sin embargo, antes de que entremos de lleno en este tema, quiero invitarte a que también... --- ### Promotion de marque : l’arme secrète pour une croissance durable et la rétention client > En période économique difficile, les marketeurs doivent faire progresser leur entreprise de façon naturelle. La promotion de marque vous aidera à élargir votre base clientèle et à maintenir la satisfaction des clients existants. - Published: 2023-04-25 - Modified: 2023-05-26 - URL: https://emarsystest.com/learn/blog/brand-advocacy/ - Categories: General - Translation Priorities: Optional In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy. À quel moment la fidélité s’instaure-t-elle ? Certains répondront après le second achat ou dès lors qu’un client rejoint un programme de fidélité. Personnellement, j’aimerais vous amener à penser autrement : la fidélité commence potentiellement à l’instant même où un client entend parler de votre marque. Et encore mieux, vous pouvez trouver les clients qui sont plus susceptibles de devenir des clients de qualité dès leur première expérience avec votre marque. « De qualité » signifiant ici qu’ils sont plus susceptibles d’interagir de façon récurrente avec vous et d’avoir une valeur vie client (VVC) élevée.   Pour les trouver, identifiez les meilleurs clients de votre base clientèle, puis choyez-les et incitez-les à ramener de nouveaux clients par le biais de la promotion de marque.   Je suis Kat Wray, directrice des partenariats stratégiques chez Mention Me, la plateforme d’intelligence en promotion de marque qui permet aux entreprises de transformer leurs fans en une vague de croissance inarrêtable. Continuez votre lecture pour découvrir en quoi consiste la promotion de marque, les résultats que les marketeurs pourront obtenir par ce biais ainsi que quelques conseils pratiques pour encourager la promotion parmi vos clients existants.   Avant de plonger dans ce sujet, j’aimerais aussi vous inviter à nous rejoindre le 8 juin pour notre master class en ligne lors du festival Emarsys Power to the Marketer. Table des matières : Qu’est-ce que la promotion de marque ? Comment la promotion de marque peut vous aider à surmonter vos difficultés commerciales Attirer des clients de qualité destinés à devenir des... --- ### Brand Advocacy: Your Secret Weapon for Sustainable Growth & Customer Retention > In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy. - Published: 2023-04-25 - Modified: 2024-02-15 - URL: https://emarsystest.com/learn/blog/brand-advocacy/ - Categories: General - Translation Priorities: Optional In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy. When do you start building loyalty? Some might say it starts after the second purchase, or when a customer joins a loyalty program. However, I want to challenge you to think differently: the potential for loyalty starts from the first moment your customer hears about your brand. Better still, there’s a way for you to find customers who, right from their first experience with your brand, are more likely to become high-quality customers. By “high quality,” I mean they’re more likely to engage with you repeatedly and have a higher customer lifetime value (LTV).   The way you find these high-quality customers is by identifying the best customers that are already in your customer base, and then nurturing and activating them so they actively introduce new customers through brand advocacy.   I’m Kat Wray, Director of Strategic Partnerships at Mention Me, the brand advocacy intelligence platform empowering businesses to turn brand fans into unstoppable growth. Read on to learn more about what brand advocacy means, the results that marketers can achieve with it, and even some practical tips to help you foster advocacy with your existing customers.   Before you dive in, though, I want to invite you to also join us June 8th for our online Masterclass session as a part of the Emarsys Power to the Marketer Festival. Contents: What Is Brand Advocacy? How Brand Advocacy Can Overcome Your Business Challenges Attract High-Quality Customers Destined to Become Loyal Brand Fans Where to Start: Identifying Your Best Customers Mention... --- ### Daten und Kanäle miteinander verknüpfen: Mit ganzheitlichen Daten zu mehr Kundenbindung und hochgradig personalisierter Ansprache > Wie lässt sich die Kundenerfahrung im Handel effektiv verbessern und so die Kundenbindung und -treue steigern? Die Antwort: Mit den richtigen Daten und einer ganzheitlichen CX. Mehr erfahren. - Published: 2023-04-12 - Modified: 2023-04-12 - URL: https://emarsystest.com/de/learn/blog/daten-und-kanaele-miteinander-verknuepfen/ - Categories: Wichtige Erkenntnisse - Tags: Daten, Kundenbindung - Translation Priorities: Optional Online, App, In-Store, Virtual Shopping, Social Commerce – Heutzutage findet die Customer Journey nicht mehr nur auf einem Medium statt, sondern ist komplex und channel-übergreifend. Um Kunden nachhaltig an die eigene Marke zu binden ist es notwendig, diese in und auswendig zu kennen. Ein ganzheitlicher Blick auf Kunden über alle Kanäle und Touchpoints hinweg ist unverzichtbar. Denn nur vollständige Daten ermöglichen es, genaue Vorhersagen zum Kundenverhalten zu machen, Relevanz in den Marketingkommunikationen zu schaffen und kundenzentristische Geschäftsentscheidungen zu treffen. Kunden möchten Ihre Daten aber nicht einfach so preisgeben, sondern sich sicher sein, dass diese in guten Händen sind. Das heißt im Umkehrschluss: Wer umfangreiche Daten über seine Kunden sammeln möchte, sollte bereit sein, diesen etwas für die Bereitstellung persönlicher Informationen zu bieten. Denn: Kunden sind zwar unter Umständen bereit dazu, ihre Daten preiszugeben – möchten aber im Gegenzug einen Mehrwert sehen. Warum ganzheitliche Kundendaten so viel wert sind Um Geschäftsentscheidungen zu treffen und den Erfolg von Marketinginitiativen zu messen, sind umfangreiche Kundendaten von entscheidender Bedeutung, um so die Bedürfnisse der Kunden besser verstehen und optimal darauf reagieren zu können. Hierzu ist das Aggregieren verschiedenster Daten über alle Kunden-Touchpoints hinweg essenziell. Oft liegen Kundendaten zwar vor, sind häufig jedoch unvollständig oder über verschiedene Datenbanken verteilt. Entscheidend hierbei ist es nicht nur, diese Datensilos aufzubrechen, sondern die an verschiedenen Touchpoints gesammelten Informationen zu bündeln und dem Kunden zuzuordnen. Auf diese Weise lassen sich Kunden personalisiert ansprechen, Marketingbemühungen optimieren sowie genaue Vorhersagen treffen. Für Modelle, wie Customer Churn, ist es wichtig, möglichst ganzheitliche... --- ### <strong>G2 Spring 2023 Report: SAP Emarsys es líder en personalización, análisis de procesos de los clientes y mucho más</strong> - Published: 2023-04-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/ - Categories: SAP Emarsys Applied, General - Tags: G2 - Translation Priorities: Opcional En Emarsys, sabemos muy bien que los clientes son nuestra razón de ser. Cuando les va bien, nosotros prosperamos. Nada es mejor que un cliente satisfecho. Todo lo que hacemos, desde nuevos lanzamientos de productos hasta organizar eventos con contenido de marketing sustancial, que puede utilizar para mejorar su ROI, está orientado a ayudar a nuestros clientes a alcanzar los resultados que necesitan para enfrentar los desafíos de marketing actuales. Es por eso que, de las muchas formas en que Emarsys es reconocido en el mercado, siempre nos complace mucho cuando recibimos reconocimientos a través de G2, un importante sitio de revisión por pares en el espacio tecnológico. Como sus insignias y galardones provienen directamente de los usuarios, esto nos da la oportunidad de escuchar, directamente de los clientes, lo que encuentran útil sobre nuestro producto. En G2, los clientes de Emarsys de todo el mundo pueden proporcionar comentarios completos y en tiempo real sobre nuestra plataforma. ¡Y prestamos toda nuestra atención! Con la publicación del Spring Report 2023 de G2, estamos honrados y encantados de que Emarsys haya vuelto a ser reconocido una vez más como líder en varias categorías críticas. Aquí hay algunas áreas clave donde las evaluaciones de los usuarios han demostrado que somos un líder innovador en marketing omnicanal, y algunas citas para ilustrar lo que los clientes destacan de Emarsys. A la cabeza de la personalización Personalización de comercio electrónico: Líder Spring 2023 En una época en la que la atención del cliente se gana... --- ### <strong>Rapport G2 printemps 2023 : SAP Emarsys leader en personnalisation, analyses du parcours client et plus encore</strong> - Published: 2023-04-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/ - Categories: General, SAP Emarsys Applied - Tags: G2 - Translation Priorities: Optional Chez Emarsys, nous sommes parfaitement conscients que les clients sont notre raison d'être. Lorsqu'ils se portent bien, nous prospérons. Il n'y a rien de mieux qu'un client satisfait. Des lancements de nouveaux produits à l'organisation d'événements riches en contenus marketing qui vous permettent d'améliorer votre ROI, tout ce que nous faisons vise à aider nos clients à obtenir les résultats dont ils ont besoin pour relever les défis marketing d'aujourd'hui. C'est d'ailleurs pourquoi, parmi tous les éloges faits à Emarsys, nous sommes toujours particulièrement heureux des distinctions obtenues sur G2, un site majeur d'évaluation par les pairs dans le milieu tech. Les badges et les récompenses provenant directement des utilisateurs, cela nous permet de savoir ce que les clients apprécient dans notre produit. Sur G2, les clients Emarsys du monde entier peuvent donner leur avis en temps réel et en détail sur notre plateforme. Et nous les écoutons ! Nous sommes à la fois touchés et ravis de voir Emarsys en tête de plusieurs catégories cruciales du rapport G2 printemps 2023. Voici quelques domaines clés où les recommandations des utilisateurs ont montré que nous étions un leader innovant dans le marketing omnicanal et quelques citations pour illustrer ce que les clients pensent d'Emarsys. Pionniers de la personnalisation Personnalisation de l'e-commerce : Leader printemps 2023 En cette époque où il est si difficile de capter l'attention des clients, les entreprises qui se démarquent sur le marché sont celles qui offrent un messaging personnalisé en temps réel à leur clientèle. C'est pour... --- ### G2 Spring 2023 Report: SAP Emarsys als führendes Unternehmen in den Bereichen Personalisierung, Customer Journey Analytics und mehr ausgezeichnet > Der G2 Spring 2023 Report stuft SAP Emarsys als führend in den Bereichen Personalisierung, Customer Journey Analytics und mehr ein. Weiterlesen. - Published: 2023-04-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice, General - Tags: G2 - Translation Priorities: Optional Bei Emarsys sind wir uns sehr bewusst, dass unsere Kund*innen unser Lebenselixier sind. Wenn es ihnen gut geht, geht es uns gut. Nichts ist besser als zufriedene Kund*innen. Alles, was wir tun – von der Einführung neuer Produkte bis hin zur Veranstaltung von Events mit wichtigen Marketing-Inhalten, mit denen Sie Ihren ROI verbessern können – ist darauf ausgerichtet, unserer Kundschaft dabei zu helfen, die Ergebnisse zu erzielen, mit denen sie die heutigen Marketing-Herausforderungen meistern kann. Emarsys erfährt auf vielfältige Weise Anerkennung auf dem Markt. Besonders erfreut sind wir jedoch, wenn wir von G2, einer wichtigen Peer-Review-Website für die Tech-Branche, ausgezeichnet werden. Die Abzeichen und Auszeichnungen stammen von den Nutzer*innen. Das gibt uns die Möglichkeit, direkt von unseren Kund*innen zu erfahren, was sie an unserem Produkt schätzen. Bei G2 können Emarsys-Kund*innen aus der ganzen Welt in Echtzeit ausführliches Feedback zu unserer Plattform abgeben. Und wir hören genau hin! Aus dem G2 Spring 2023 Report geht hervor, dass Emarsys erneut in mehreren wichtigen Kategorien als führendes Unternehmen gewürdigt wurde. Die Auszeichnung als Leader erfüllt uns jedes Mal mit Stolz und Freude. Im Folgenden stellen wir Ihnen einige zentrale Bereiche vor, in denen Bewertungen von Nutzer*innen gezeigt haben, dass wir ein innovativer Marktführer im Bereich Omnichannel-Marketing sind. Außerdem finden Sie hier einige Zitate, die veranschaulichen, was Kund*innen über Emarsys sagen. Wegweisend in Sachen Personalisierung E-Commerce-Personalisierung: Leader Spring 2023 In einer Zeit, in der jedes bisschen Aufmerksamkeit der Kund*innen hart erkämpft werden muss, heben sich die Marken auf dem Markt ab, die ihrer Kundschaft personalisiertes Messaging... --- ### G2 Spring 2023 Report: SAP Emarsys Leads in Personalization, Customer Journey Analytics, and More - Published: 2023-04-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-spring-2023-report-emarsys-leads-in-personalization-customer-journey-analytics-and-more/ - Categories: General, SAP Emarsys Applied - Tags: G2 - Translation Priorities: Optional At Emarsys, we are keenly aware that customers are our lifeblood. When they’re doing well, we thrive. Nothing is better than a satisfied customer. Everything we do — from releasing new product launches to hosting events with substantive marketing content you can use to improve your ROI — is focused on helping our customers achieve the results they need to meet today’s marketing challenges.   That’s why, of the many ways in which Emarsys is recognized in the marketplace, we’re always especially delighted when we receive recognition through G2, an important peer review site in the tech space. Because its badges and accolades come directly from users, it gives us an opportunity to hear from customers what they find helpful about our product. At G2, Emarsys clients from all over the world can provide real-time, thorough feedback about our platform. And we make sure to listen! With the release of the G2 Spring 2023 Report, we are humbled and thrilled that Emarsys has once again been recognized as a leader in several critical categories. Here are some key areas where user reviews have shown that we’re an innovative leader in omnichannel marketing, and a few quotes to illustrate what customers are saying about Emarsys. Leading the Way in Personalization  E-Commerce Personalization: Leader Spring 2023  In this era in which every bit of customer attention is hard-won, the brands that distinguish themselves in the marketplace are the ones who provide their customers with real-time, personalized messaging. That’s why so much of... --- ### Understanding the 4 Ps of Marketing Through Digital Transformation > Automation, Artificial Intelligence, Machine Learning & Data Analytics have revolutionized the marketing industry. Learn new ways to implement the 4 Ps of Marketing. - Published: 2023-04-03 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/4-ps-of-marketing-importance/ - Categories: Actionable Insights, General - Tags: marketing strategy - Translation Priorities: Optional The 4 Ps of marketing — product, price, place and promotion — have provided a standard framework within which marketing strategies and programs have been built for over 60 years. Jerome McCarthy first proposed the modern form of the 4 Ps in his 1960 textbook, Basic Marketing: A Managerial Approach and they are widely taught as a frame of reference for marketers to build and execute successful campaigns. However, the evolution of the digital age has caused the standard methods and practices of nearly every industry to change and grow to work within this new paradigm, and marketing is certainly no exception.   The more powerful marketing automation tools and platforms get at integrating data and channels and enriching them with AI and predictive intelligence, the more effective marketers become at delivering campaigns that drive tangible business outcomes. These tools and platforms give marketers an entirely new framework within which to execute the core tenets of marketing theories like the 4 Ps. This blog bridges the gap between theory and practice by both explaining the 4 Ps of marketing, and sharing tried-and-tested tactics that elevate the 4 Ps from lofty theory into pragmatic, ROI-driving omnichannel strategies. The 4 Ps of Marketing The 4 Ps of marketing refer to product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition. The principles remain sound, but the practice of marketing itself has... --- ### Nachhaltige Omnichannel-Kund*innenbindung - 3 Marken aus der DACH-Region machen es vor > Mit einem Omnichannel-Marketingansatz lassen sich auf dem hart umkämpften Retail-Markt Kund*innen langfristig binden und Umsätze sichern. Mehr erfahren. - Published: 2023-03-29 - Modified: 2023-03-29 - URL: https://emarsystest.com/de/learn/blog/nachhaltige-omnichannel-kundinnenbindung-3-marken-aus-der-dach-region-machen-es-vor/ - Categories: Innovative Perspectives, Wichtige Erkenntnisse - Tags: kundinnenbindung, omnichannel - Translation Priorities: Optional „Die einzige Konstante im Universum ist die Veränderung“, schrieb der griechische Philosoph Heraklit im 5. Jahrhundert vor Christus. Und kaum eine andere These hat den Wandel der Zeit so erfolgreich überdauert und ist auch heute noch so relevant und zutreffend. Gerade im Einzelhandel kann sie als Mantra für den Status Quo betrachtet werden: Einkaufsgewohnheiten ändern sich, die Wünsche und Bedürfnisse der Verbraucher*innen verändern sich, die technischen Möglichkeiten entwickeln sich weiter, wirtschaftliche Rahmenbedingungen sind Umwälzungen unterworfen, neue Gesetzte werden erlassen und schaffen neue Regelungen. Unternehmen, die sich auf dem wandelbaren und stark umkämpften Einzelhandelsmarkt durchsetzen und Erfolge erzielen wollen, müssen also vor allem eines sein: agil und flexibel. Und doch sollten sie auf eine Konstante setzen: ihre Kund*innen. Heutzutage ist es für Retail-Brands mehr als dreimal so teuer, eine*n Neukund*in zu gewinnen, als noch vor 10 Jahren. Marketingteams, die wirtschaftlich arbeiten und ein profitables Wachstum für ihr Unternehmen erzielen wollen, müssen daher vor allem auf die Bindung und Treue der Stammkund*innen setzen. Dafür ist eine Verzahnung aus Kund*innenzentrierung und Omnichannel Marketing nicht nur „nice to have“, sondern essentiell, um sich gegen die Konkurrenz auf dem Markt durchzusetzen und die Ergebnisse zu liefern, die die Führungsebene einfordert.   Wie aber sieht das in der Praxis aus? In diesem Blogpost lassen wir die graue Theorie hinter uns und sehen uns drei Praxisbeispiele an, in denen Unternehmen aus der DACH-Region erfolgreich die aktuellen Herausforderungen aus steigenden Kund*innenerwartungen, der anhaltenden Inflation, und knappen Marketingbudgets meistern und sich so die Treue ihrer Kund*innen sichern. Herausforderung Nr.... --- ### How Top Brands Use Omnichannel Marketing for Better Relationships, Retention, & Revenue > See how top brands like Happy Socks and French Connection use personalized omnichannel marketing to increase customer loyalty and drive business results. - Published: 2023-03-29 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/top-brands-using-omnichannel-marketing-for-better-relationships-retention-revenue/ - Categories: Actionable Insights, General - Tags: customer engagement, omnichannel marketing, personalization - Translation Priorities: Optional Customer acquisition is expensive. And with marketing budgets shrinking and consumer wallets tightening, overspending to acquire new customers isn’t a luxury that many marketers have right now. Yes, driving revenue remains critical, but so is ROI and efficiency.   That’s why today’s successful marketers are putting their primary focus on maximizing the value of the customers they already have. For them, building sustained customer relationships and improving retention are the goal, with the understanding that increased revenue is the payoff.   So how do they achieve better relationships, retention, and ultimately, revenue? The answer lies in personalized omnichannel marketing.   Let’s take a look at how two real-life brands lead with an omnichannel marketing strategy to deliver the experiences that keep their existing customers engaged and spending. Building Relationships with Happy Socks Renowned fashion retailer Happy Socks has relationships with customers all over the world. But when you’re a brand with such a large global reach looking to sustain those relationships, you have to be able to engage customers with satisfying 1:1 experiences across a wide range of countries and languages.   And you need to be able to do that at scale. Fortunately, Happy Socks has a strong omnichannel marketing strategy that prioritizes data-driven insights to easily power personalization at any scale, even across multiple languages and geographies. The result is deeper, more meaningful relationships with delighted footwear enthusiasts — or perhaps more fitting, “happy socks fans” — all around the world Using Emarsys, the brand engages customers using... --- ### Personalized Omnichannel Marketing & Where to Begin > Read more to discover what personalized omnichannel marketing is and how to get started with creating a strategy for your business. - Published: 2023-03-24 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/personalized-omnichannel-marketing-where-to-begin/ - Categories: How to - Tags: omnichannel marketing, personalization - Translation Priorities: Optional From in-store to in-app to online, regardless of where your customers shop with your brand, they expect a connected, personalized experience.   In the past, true omnichannel marketing required significant investment from brands. But the growth of martech has significantly lowered the barriers to entry. So, with customer expectations rising, and more and more tools available in the market to help you meet those expectations, now is the time to prioritize personalized, omnichannel marketing.   In this article, we’ll discuss all things 1:1 omnichannel personalization, giving you actionable advice to start integrating omnichannel personalization into your broader marketing strategy.   What is omnichannel personalization?   Omnichannel personalization is about providing customers with uniquely tailored shopping experiences, based on their personal preferences and individual history, consistently and seamlessly across all touchpoints a brand offers.   Customers are no longer single-channel shoppers, and they expect consistent 1:1 experiences, no matter which channel they choose for engaging a brand. Whereas some brands can only provide personalized customer experiences on a channel-by-channel basis, the brands who are most successful with omnichannel marketing unify their data to ensure continuous and consistent personalized interactions for individual customers as they move across channels.   Why is omnichannel personalization important?   Without personalization, the online experiences you create for customers will feel less like cultivated experiences and more like batch-and-blast, generic campaigns.   Each day, 333 billion emails are sent, and your customers are on the receiving end of that sensory overload.   One thing is clear. From... --- ### SAP Emarsys Spring Release 2023: Updates, mit denen Sie Zeit sparen, die CX verbessern und die Kund*innentreue stärken können > Entdecken Sie, welche Neuerungen es in den Bereichen Mobile, SMS, Personalisierung, APIs usw. gibt. Wir haben sogar ein Emoji-Update! 😀 - Published: 2023-03-22 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2023/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: cross-channel marketing, customer loyalty, Kundentreue, marketing-strategie, mobile marketing, omnichannel marketing, Personalisierung, personalization, SMS marketing, SMS-Marketing - Translation Priorities: Optional Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀 Da die Rezession sich immer noch auf das Leben der Menschen auswirkt und sich das Kaufverhalten der Verbraucher*innen weiterhin verändert, müssen Marketer immer am Ball bleiben. Kund*innen zu akquirieren ist teurer, als sie zu binden. Deshalb setzen Marketer führender Marken auf hochgradig personalisierte Omnichannel Customer Engagements, mit denen sie langfristig für Kund*innentreue sorgen können. Als Marketer möchten Sie mehr davon umsetzen, ohne sich dafür verausgaben zu müssen. Darum ist Effizienz entscheidend, ebenso wie Flexibilität und leicht umsetzbare Möglichkeiten zum Ausbau der Personalisierung. Bei SAP Emarsys haben wir unseren Frühjahrsputz schon erledigt, um Ihnen dabei helfen können! Unser Emarsys Spring Release 2023 ist vollgepackt mit kleinen und großen Updates, aber alle Innovationen dieser Saison haben eines gemeinsam: Sie bringen Ihnen mehr Möglichkeiten! Dieses Potenzial ergibt sich aus den zeitsparenden Änderungen an der Bedienoberfläche und den Funktionen sowie völlig neuen Tools und Features, die das Kund*innenerlebnis entscheidend optimieren werden. Inhalt: Verbesserungen bei Mobile, SMS und Web-Push Updates bei der Personalisierung und Segmentierung Bindung ist alles: Updates im Bereich Kund*innentreue Auffrischungen im Frühling: Verbesserungen beim Marketer-Erlebnis Nehmen Sie an unserem Pilotprogramm teil: Werden Sie Product Pioneer! Fazit Verbesserungen bei Mobile, SMS und Web-Push Mit den Kanälen steht und fällt das Marketing. Es sind die Wege, die wir nutzen, um mit der Kundschaft in Kontakt zu treten. Im Spring Release stehen Ihnen zahlreiche Kanal-Updates zur Verfügung, damit Sie Ihre Kund*innen mit maßgeschneiderten Inhalten zum richtigen Zeitpunkt und auf dem richtigen Kanal erreichen können. Setzen Sie auf Automatisierung: Web-Push-Trigger für die Automatisierung Wir lieben gute... --- ### SAP Emarsys Spring Release 2023: Updates to Help You Save Time, Improve CX, and Drive Loyalty > Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀 - Published: 2023-03-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2023/ - Categories: SAP Emarsys Applied - Tags: cross-channel marketing, customer loyalty, marketing strategy, mobile marketing, omnichannel marketing, personalization, SMS marketing - Translation Priorities: Optional Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀 With the recession still affecting the lives of people and consumer buying patterns continuing to shift, marketers have to stay on their toes. Because it costs more to acquire customers than to retain them, marketers from leading brands are doubling down on highly personalized omnichannel customer engagements that drive long-lasting loyalty.   As a marketer, you want to do more of that, without necessarily breaking your back to accomplish it, which means efficiency is key, as are flexibility and easy ways to increase personalization. Here at SAP Emarsys, we’ve been busy doing some spring cleaning to help you with all of that!   Our Emarsys Spring Release 2023 is packed with updates ranging from small to large, but all of this season’s innovations have one thing in common: they’re bringing you more power! That power comes from time-saving changes to the interface and features, all-new tools, and new features that will put the eXcellence in CX.   Contents: Mobile, SMS, and Web Push Enhancements Personalization and Segmentation Updates Retain Retain Retain: Loyalty Updates Spring Refresh: The Marketer’s Experience Join Our Pilot Program: Become a Product Pioneer! Final Thoughts Mobile, SMS, and Web Push Enhancements Channels are the lifeblood of marketing, the avenues we use to connect with customers. The Spring Release is bringing you numerous channel updates so you can reach customers with tailored content at the right time and on the right channel. Get Automated: Web Push Trigger for Automation Who doesn’t love a good combo? Whether it’s bread... --- ### Beauty Pie & Innovasport: Real Brands Driving Real Marketing Results > Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement. - Published: 2023-03-15 - Modified: 2023-03-22 - URL: https://emarsystest.com/learn/blog/real-brands-driving-real-marketing-results/ - Categories: Customer Stories - Tags: automation, customer loyalty, customer loyalty program, customer retention, email marketing, marketing strategy, omnichannel marketing, personalization, success story - Translation Priorities: Optional Hear from marketers at leading brands about the real marketing results they’re seeing with omnichannel engagement. Which is more fun: A) listening to a physics lecture, or B) playing with bouncy balls and measuring bounce height to see the real results of potential and kinetic energy?   If you answered B, this article is for you.   Although we can’t show you marketing software actively delivering personalized omnichannel messages to customers, what we can do is share the real results that marketers are achieving. Chloe and Danielle are marketing leaders who are continually honing their craft so they can scale their business, increase retention, and drive revenue. Dig into their stories, see the real outcomes they’re achieving, and take away the inspiration to grow. And remember: Do try this at home. Or rather, try it at work! BEAUTY PIE: How to Make Scaling Your Marketing as Easy as PIE Based in the UK, Beauty Pie uses a subscriber model for their high-quality beauty products, eliminating mark-up and passing on the savings to their members. Because the brand uses a membership-based business model, retention is vital to the success of their business. The marketing team uses automated customer journeys to keep their members engaged, leaning heavily on segmentation to speak to different types of members in the most effective ways.   Hear what Chloe Pepper, Senior Email & CRM Manager for Beauty Pie, has to say about taking a data-driven approach to marketing: Personalization tokens are also a big part of the brand’s strategy. Using Emarsys, Beauty Pie is able to calculate individual member data to inform... --- ### Retail Trends: Mit kund*innenzentrierten Inhalten zu einer kanalübergreifenden Kommunikation und nachhaltigem Wachstum > Im zweiten Teil der Retail Trends-Blogreihe erklären wir, wie die richtigen Inhalte für mehr Kund*innenbindung und nachhaltiges Wachstum im Einzelhandel sorgen können. - Published: 2023-03-15 - Modified: 2023-03-15 - URL: https://emarsystest.com/de/learn/blog/retail-trends-mit-kundinnenzentrierten-inhalten-zu-nachhaltigem-wachstum/ - Categories: Wichtige Erkenntnisse - Tags: Marketingstrategie, omnichannel marketing - Translation Priorities: Optional Im ersten Teil unserer Retail Trends-Blogreihe haben wir uns mit der effektiven Nutzung von Zero- und First-Party-Daten, Personalisierung und der Verbindung von on- und offline Erlebnissen im Einzelhandel beschäftigt. Im zweiten Teil steigen wir noch tiefer in die Thematik ein und beleuchten den kreativen und kanalspezifischen Einsatz von Content zur Förderung von Kund*innenbindung und nachhaltigem Wachstum für Retail-Unternehmen. First Things First: Optimierte Inhalte für alle Touchpoints Für kund*innenorientierte Einzelhändler steht die Kommunikation mit den eigenen Kontakten an erster Stelle. Der richtige Content ist hierbei einer der wichtigsten Faktoren, die über Erfolg oder Misserfolg entscheiden. Egal ob per E-Mail, SMS, auf Instagram, oder im Treueprogramm ... wenn die Inhalte nicht stimmen, wird die Kampagne wenig Wirkung zeigen. Oder schlimmer noch: die falsche Wirkung! Während Verbraucher*innen vor 15 Jahren im Durchschnitt zwei Touchpoints für einen Kauf durchliefen, sind es mittlerweile bis zu 6 Touchpoints. Das bedeutet: Die Customer Journey ist nicht nur komplexer, sondern auch länger geworden. Und auf einem Markt, der immer stärker umkämpft ist, müssen die Inhalte auf jedem einzelnen dieser Touchpoints nicht nur aus einem Guss sein, sondern gleichzeitig den unterschiedlichen Kanälen Rechnung tragen und die jeweilige Tonalität widerspiegeln. Das kann eine ganz schöne Herausforderung sein! Marken, die diese Herausforderung meistern, erstellen für einzelne Plattformen eigene Texte, die SEO-optimiert sind und so die Suche nach Produkten und Keywords erleichtern. In Kombination mit passenden Bildern und Videos können potenzielle Kund*innen mit einem durchdachten Content-Mix begeistert und zu einem Kauf konvertiert werden. Für die richtigen Inhalte sollten dabei folgende Regeln gelten:... --- ### How SAP Emarsys Brings More Power to Marketers with ChatGPT and AI > Hear from John Rice, Chief Architect at SAP Emarsys, as he shares SAP Emarsys’s vision to bring more power to marketers with ChatGPT and AI technology. - Published: 2023-03-14 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-sap-emarsys-brings-more-power-to-marketers-with-chatgpt-and-ai-marketing-technology/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: artificial intelligence marketing, ChatGPT, emarsys - Translation Priorities: Optional Conversations around ChatGPT have been flooding the digital “airwaves” the past several months. And with good reason. This AI-powered chatbot, which was developed by OpenAI and launched in November of last year, uses an incredibly powerful artificial intelligence language model that understands natural language and can generate human-like responses to text-based inputs.   What does this mean in a practical sense? Well, for some, ChatGPT is simply a fun and highly interactive technological novelty. Give it any quirky input or request, and you’ll be amazed at the kind of response you get. (For example, ask ChatGPT to make up song lyrics in the style of Bruce Springsteen or Taylor Swift, and the results are uncanny. ) Meanwhile, others are more focused on the business applications of this kind of technology, from content creation to information gathering to customer service and more.   Then, there are marketers, many of whom are wondering: Will ChatGPT put me out of a job? The answer is a resounding “no. ” ChatGPT will not replace the work you do as a marketer. In fact, ChatGPT will actually make you better at what you do. I feel confident in saying this, considering Emarsys already has a great deal of expertise in understanding AI and knowing its full potential. Powerful AI technology is built into our omnichannel customer engagement platform, and we see firsthand on a daily basis how AI empowers marketers and helps them deliver greater results.   For the naysayers who have been viewing this... --- ### Retail Trends: Retention and Loyalty Are Driving Marketing Strategies in 2023 > Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies. - Published: 2023-03-09 - Modified: 2023-05-25 - URL: https://emarsystest.com/learn/blog/retail-trends-retention-and-loyalty-are-driving-marketing-strategies-in-2023/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: customer data, customer loyalty, marketing strategy, omnichannel marketing, personalization - Translation Priorities: Optional Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies. When your retail marketing goals are tied to revenue, loyalty and retention are the name of the game. The unwavering truth of marketing is that it’s more cost effective to retain existing customers than to acquire new ones. Your path to marketing revenue depends heavily on building long-term relationships with your customers. But what drives lasting loyalty and retention? Exceptional, highly personalized experiences at the right time and on the right channel.   Read on to learn more about why retention and loyalty are the cornerstones of modern marketing strategies — as well as real tactics you can use and insights from leading brands about how they’re putting these strategies into practice. Think Big Picture: Customer Lifecycle Goes beyond the Classic Funnel As a marketer, you are most certainly aware of the classic funnel approach to marketing, where you guide people from the top of the funnel (awareness of your brand and product), through the middle (increasing knowledge), to the bottom (familiarity), where ultimately you have the chance to drive a purchase.   However, that’s only the tip of the iceberg when it comes to the bigger picture of the customer lifecycle. From there you have a host of other other stages your customer can go through, including post-purchase, second purchase, loyal customer, brand advocate, loyalty program member, churning customer, and won-back customer. Considering the entire customer lifecycle requires a true obsession with the customer experience from end to end. Recent research from Forrester, commissioned by SAP Emarsys, revealed that... --- ### Retail Trends: Applying Your Data for a Competitive Advantage - Published: 2023-03-02 - Modified: 2023-03-02 - URL: https://emarsystest.com/learn/blog/retail-trends-applying-your-data-for-a-competitive-advantage/ - Categories: Actionable Insights, General - Tags: customer data, customer loyalty, marketing strategy, retail, retail e-commerce - Translation Priorities: Optional What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights. Retail executives and marketing teams are facing evolving challenges that require new thinking. With access to third-party data changing, supply chain issues still affecting the bottom line, a growing number of channels to keep up with, and inflation shifting customer behaviors, marketers have to do more with less. And, let’s face it, competition is growing... and it’s everywhere. The democratizing force of social media and the internet means that brands big and small are competing for the same attention. What’s a brand to do? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights.   The Power of Data We all know it’s taking more marketing budget than ever to acquire new customers. Marketers spend more advertising dollars to get the same attention that came easier even just a few short years ago, $29 today, vs. $9 just a decade ago. But with the loss of reach comes an opportunity: the power of zero-party and first-party data. Consumers are more likely than ever to share their information with brands they like and trust. Unlike third-party data, the data your customers freely share with you is yours alone, and it can help you craft experiences that will keep them coming back for more, driving retention and loyalty. Data is the true competitive advantage. By understanding your highest value customers, you’ll gain the power to serve them experiences that keep them delighted and engaged, which is a marketing strategy that will pay off. Prioritizing retention efforts and... --- ### Retail Trends: Effektive Datennutzung für eine bessere CX und Wettbewerbsvorteile im Einzelhandel > Mit den richtigen Daten und einer nahtlosen on- und offline Erfahrung können sich Einzelhändler in der DACH-Region im Jahr 2023 behaupten und Erfolge sichern. - Published: 2023-03-01 - Modified: 2023-03-01 - URL: https://emarsystest.com/de/learn/blog/retail-trends-effektive-datennutzung/ - Categories: Innovative Perspectives - Tags: Daten, Retail Trends - Translation Priorities: Optional Konstant hohe Energiepreise, eine anhaltende Inflation, Lieferkettenschwierigkeiten und das Damoklesschwert der Rezession ... all das drückt 2023 auf die wirtschaftliche Stimmung in Deutschland und stellt Unternehmen vor große Herausforderungen. Und nicht nur in Deutschland. Über den gesamten Globus verteilt ächzen Gesellschaften und Ökonomien unter erschwerten wirtschaftlichen Bedingungen und einem Kostendruck bei Rohstoffen und Energie.   Und auch wenn der Handelsverband Deutschland zu Beginn des Jahres hoffnungsvoll von einem „sanften Aufwind“ bei der Verbraucherstimmung spricht, dürfte eines klar sein: Unternehmen im Einzelhandel, die unter diesen angespannten Bedingungen mithalten und sogar Wachstum verzeichnen wollen, dürfen sich keine Fehler erlauben. Wer sich aktuell behaupten und erfolgreich sein will, muss die eigenen Kund*innen in den Mittelpunkt stellen und eine Customer Experience bieten, die die Konkurrenz auf die hinteren Plätze verweist. Welche Trends dabei besonders für den Einzelhandel in diesem Jahr dominieren, und wie sich erfolgreiche Unternehmen in der DACH-Region strategisch aufstellen sollten, erklären wir in dieser Doppelausgabe unter dem Motto „Retail Trends“. Der erste Blogpost beschäftigt sich mit dem Einsatz relevanter Kund*innendaten und der Zusammenführung einer analogen und digitalen CX. Im zweiten Teil dreht sich alles um die kanalspezifische und kreative Content-Erstellung in einer sich wandelnden Retail-Landschaft. Los geht’s! Sichern Sie sich Zero- und First-Party-Daten Im Dezember 2021 trat das Telekommunikation-Telemedien-Datenschutzgesetz in Kraft und schaffte neue Bedingungen für den Einsatz von Cookies im Netz. Durch die verschärften Regelungen wurden Zero- und First-Party-Daten wichtiger denn je. Und auch qualitativ haben First-Party-Daten vor anderen Informationsquellen die Nase vorn: Im Gegensatz zur reinen Auswertung von Kund*innenverhalten und... --- ### Cookies Are Going Away - What's a Marketer To Do? - Published: 2023-02-28 - Modified: 2023-02-28 - URL: https://emarsystest.com/learn/blog/cookies-are-going-away-whats-a-marketer-to-do/ - Categories: Actionable Insights, General - Tags: email marketing, marketing strategy - Translation Priorities: Optional As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely on third-party cookies, this understandably led to a lot of concern and consternation. But what if this presents an important opportunity? As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely on third-party cookies, this understandably led to a lot of concern and consternation. But what if this presents an important opportunity? First, the what: First-party cookies are created by the websites you visit to store things relating to improving and simplifying your use of those websites. These include preferences, login detail, browsing history, and shopping baskets. Third-party cookies are those that can be created and seen by multiple websites, not just the site you’re on. They are often used for tracking and advertising purposes. Google plans to phase out support for third-party cookies in its Chrome browser, as part of an industry-wide shift towards more privacy-friendly practices. This falls in line with regulatory changes and a growing consumer demand for greater transparency and control over their personal data. While this is not the first privacy-related change to impact web advertising, Google’s proposed changes are particularly significant given its wide reach and dominance in the market. What Comes after Cookies? It’s a myth to think that if third-party cookies go away, marketers will have to operate in the dark. In fact, the shift away from third-party cookies presents a real opportunity for brands to develop a closer, more meaningful relationship with customers and prospects. Consumers are more eager than... --- ### 4 Ways to Create a Winning Multi-Channel Marketing Strategy > Learn to build a successful multichannel marketing strategy that increases brand visibility, trust, and customer loyalty. - Published: 2023-02-26 - Modified: 2023-12-08 - URL: https://emarsystest.com/learn/blog/winning-multi-channel-marketing-strategy/ - Categories: General, How to - Tags: marketing strategy, multi-channel - Translation Priorities: Optional Creating and implementing a multichannel marketing strategy can increase the likelihood of your content being seen, by reaching customers where they pay the most attention and show the most engagement, whether through email, web, social, or ads. This impactful sales approach provides customers a fully integrated shopping experience and, as marketing experts are fully aware, that can lead to positive brand image and higher retention rates. Whether the customer is interacting with a brand on social media, shopping on their mobile device, or simply browsing in a brick-and-mortar store, their experience should be consistent and seamless. Creating a working multi-channel marketing strategy requires some creativity, but is by no means impossible. Here are 4 tips to help marketers create a winning multi-channel marketing strategy. What Is Multi-Channel Marketing and Why Is It Important? Multi-channel marketing is a strategy in which businesses use multiple channels to reach their target audience rather than relying on a single channel.   In a world where your target audience jumps from email to app to web in a matter of clicks, being present across a variety of channels is an effective way to stay visible, build trust, and increase customer loyalty. By adopting a multi-channel approach, your business can engage audiences with content on their preferred channels, helping to increase your brand reach, build more relationships, and drive conversions.   Benefits of Multi-channel Strategies For brands willing to invest in developing a presence across key marketing channels, multi-channel marketing has a broad range of valuable benefits... --- ### 10 Martech Capabilities That Maximize Your ROI > A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations. - Published: 2023-02-24 - Modified: 2023-05-02 - URL: https://emarsystest.com/learn/blog/10-martech-capabilities-that-maximize-your-roi/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: marketing strategy, omnichannel marketing, personalization - Translation Priorities: Optional A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations. Your martech investment is no trifling pocket change, but have you ever asked yourself, “Do I have the martech capabilities I need to maximize my ROI? ”  Better yet: “Is my martech helping me hit my goals, or is it holding me back? ”  We’ve recently assembled a checklist of 12 “must have” functions that make modern omnichannel martech innovative and competitive. The items are sorted into key areas of focus for marketers: reducing costs, saving time, scaling resources, and driving adoption. This checklist is for any marketer who’s looking to ensure their martech is innovative, efficient, and capable of driving revenue and growth even in tough economic times. A two-page checklist can fit only so many examples, though, and we wanted to dive deeper. Read on for an exploration of the martech capabilities that will maximize your ROI and help you boost revenue and overall customer lifetime value. Contents: Why These 10 Martech Capabilities Matter More Than Ever 1. Understanding Your Customers 2. Being Relevant to Your Customers 3. Tailoring Promotions to the Individual Customer 4. Being Agile and Reacting Quickly to Market Changes 5. Automating Your Customer Journeys 6. Implementing Channel-Agnostic Personalization (AKA Going Omnichannel) 7. Connecting In-Store and Online Experiences for Customers 8. Expanding Capabilities through Integration 9. Being Proactive Instead of Reactive about Customer Churn 10. Making Marketers’ Jobs Easier (And More Successful) Final Score: Is Your Martech the BEST or a BUST?   Why These 10 Martech Capabilities Matter More Than Ever We’re living in... --- ### What is Data-Driven Advertising? Definition, Strategies, & Trends > Use data-driven advertising to automate and scale the delivery of communications to customers on a 1-to-1 level. Read more to learn how. - Published: 2023-02-20 - Modified: 2023-06-09 - URL: https://emarsystest.com/learn/blog/definitive-guide-data-driven-advertising/ - Categories: How to - Translation Priorities: Optional Table of Contents How Advertising Is Changing What Is Data-Driven Advertising? 3 Data-Driven Advertising Strategies for E-Commerce The Role of Data in Personalized Advertising The Future of Data-Driven Advertising 3 Data-Driven Advertising Trends for the Future Data-driven advertising can be looked at as a subset of data-driven marketing. Our focus for this mega-post will be mainly on e-commerce and will include tips for B2C brands looking to optimize ad spend and performance and who want to understand how data comes into play. Let’s explore what data-driven advertising means, look at some innovative ways you can start using data to drive your online advertising strategy, how you can save money along the way, improve customer relationships, and increase conversions. How Advertising Is Changing For all intents and purposes, classic advertising in the way we think of it really began in the 1920s with those old-time cigarette and car ads. Edward Bernays, considered the founder of modern “Madison Avenue” advertising, and David Ogilvy, the “Godfather of Advertising” are generally renowned as the pioneers that really brought the age of ads to fruition. I don’t know about you, but I love those classic advertisements. I’m an Ogilvy-schooled, “Advertising 101” fanboy — and going through college, all I’d ever been taught about advertising was how to create catchy slogans, write cunning copy, and do campaign planning. Media, measurement, and mixing in data didn’t really cross my mind. These are central pillars today. “Half the money I spend on advertising is wasted; the trouble is... --- ### <strong>Best Software Awards 2023 de G2: SAP Emarsys recibió un reconocimiento por uno de los mejores productos de marketing y comercio</strong> > Descubra por qué los clientes ayudaron a que SAP Emarsys recibiera un reconocimiento por uno de los mejores productos de marketing y comercio en los Best Software Awards 2023 de G2. - Published: 2023-02-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/ - Categories: SAP Emarsys Applied, General - Tags: comercio electrónico, marketing technology, retail, retail e-commerce, tecnología de marketing - Translation Priorities: Opcional "Innovamos constantemente". "Nunca nos conformamos". "Apreciamos el futuro". Esos son solo algunos de los valores fundamentales que usamos de guía en Emarsys. Si bien es fácil hablar sobre valores, sabemos que en el saturado mercado actual de tecnología de marketing, donde los clientes miden cada dólar y cada centavo, hablar no es suficiente: debemos probar nuestros valores y respetarlos día a día. Por eso, nos complace anunciar nuestro reciente reconocimiento como uno de los ganadores de Best Software Awards 2023 de G2. Valoramos especialmente este reconocimiento porque sabemos que es una confirmación de que estamos cumpliendo nuestros valores. ¿Cómo lo sabemos? Bueno, al igual que lo que sucede con todos los Best Software Awards de G2, estos premios se basan en reseñas auténticas y comentarios de quienes brindan las opiniones más valiosas para nosotros: nuestros clientes. De acuerdo con nuestros clientes, estas son algunas de las áreas principales en las que Emarsys se destaca: Mejores productos de marketing Hoy en día, ser un especialista en marketing es un acto de equilibrio. Por un lado, los especialistas en marketing deben forjar relaciones con los clientes y atenderlos mediante el canal de su elección con las interacciones personalizadas que ellos demandan. Por el otro, los especialistas en marketing deben impulsar un crecimiento e ingresos continuos y predecibles para la empresa, incluso durante momentos de incertidumbre económica. Hay que satisfacer tanto a los clientes como a las empresas sin comprometer el servicio brindado a ninguno de ellos. Si consideramos que nuestros clientes también... --- ### <strong>Classement G2 des meilleurs logiciels 2023 : SAP Emarsys figure parmi les meilleurs produits de marketing et de commerce</strong> > Découvrez pourquoi nos clients ont désigné SAP Emarsys comme l'un des meilleurs produits de marketing et de commerce dans le cadre du classement G2 des meilleurs logiciels 2023. - Published: 2023-02-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/ - Categories: General, SAP Emarsys Applied - Tags: e-commerce, marketing technology, retail, retail e-commerce, technologie de marketing - Translation Priorities: Optional « Nous innovons en permanence.  » « Nous visons l'excellence, sans compromis.  » « Nous sommes tournés vers l'avenir.  » Telles sont quelques-unes des valeurs fondamentales qui nous guident chez Emarsys. Et bien qu'il soit facile de parler de valeurs, nous savons que dans le secteur très concurrentiel des martechs, où chaque centime compte pour nos clients, les belles paroles ne suffisent pas : nous devons incarner nos valeurs au quotidien. C'est pourquoi nous sommes fiers d'annoncer que nous figurons dans le Classement G2 des meilleurs logiciels 2023. Cette reconnaissance nous tient particulièrement à cœur, car elle confirme que nous sommes en conformité avec nos valeurs. Comment le savons-nous ? Les classements G2 des meilleurs logiciels sont fondés sur les avis et les commentaires authentiques de ceux dont l'opinion nous importe le plus : nos clients. Voici quelques-uns des domaines clés dans lesquels Emarsys se distingue vraiment, selon ses clients : Les meilleurs produits de marketing Aujourd'hui, être marketeur est un exercice d'équilibriste. D'une part, les marketeurs doivent établir des relations avec les clients et aller à leur rencontre sur le canal qu'ils choisissent avec l'engagement personnalisé qu'ils exigent. D'autre part, ils doivent assurer une croissance et des revenus continus et prévisibles pour l'entreprise, même en cas d'incertitude économique. Ils doivent répondre aux besoins des clients et de l'entreprise sans privilégier l'un au détriment de l'autre. Étant donné que nos clients sont des marketeurs, nous comprenons ce défi constant auquel ils sont confrontés. C'est pourquoi nous nous efforçons de fournir une solution qui répond réellement à leurs besoins. Emarsys... --- ### G2 2023 Best Software Awards: SAP Emarsys als eines der besten Marketing- und Commerce-Produkte ausgezeichnet > Erfahren Sie, welche Gründe dazu beigetragen haben, dass SAP Emarsys von unseren Kund*innen bei den G2 2023 Best Software Awards als eines der besten Marketingprodukte und eines der besten Commerce-Produkte ausgezeichnet wurde. - Published: 2023-02-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice, General - Tags: marketing technology, Marketingtechnologie, retail e-commerce - Translation Priorities: Optional „Innovation ist das A und O. ” „The sky is the limit. ” „Wir sind offen für die Zukunft. ” Dies sind nur einige der Grundwerte, die bei Emarsys die Richtung vorgeben. Über Werte lässt sich leicht reden, aber wir wissen, dass im heutigen überfüllten MarTech-Segment, in dem es für unsere Kundschaft um jeden Cent geht, Reden allein nicht ausreicht. Vielmehr ist es wichtig, dass wir unsere Werte unter Beweis stellen und sie jeden Tag mit Leben erfüllen. Deshalb ist es uns eine Ehre, dass wir kürzlich als einer der Gewinner der G2 2023 Best Software Awards ausgezeichnet wurden. Diese Auszeichnung ist für uns besonders wertvoll, weil wir wissen, dass sie eine Bestätigung dafür ist, dass wir entsprechend unseren Werten handeln. Woher wir das wissen? Wie bei allen G2 Best Software Awards basieren auch diese Auszeichnungen auf den authentischen Bewertungen und dem Feedback von denen, deren Meinung uns am meisten am Herzen liegt: unseren Kund*innen. Hier sind einige der Schlüsselbereiche, in denen sich Emarsys nach Meinung unserer Kund*innen besonders auszeichnet: Beste Marketingprodukte Heutzutage müssen Marketer einen wahren Spagat vollführen. Auf der einen Seite sind sie dafür verantwortlich, Beziehungen zu den Kund*innen aufzubauen. Auf jedem Kanal, den sie wählen, sollen sie ihnen mit den personalisierten Interaktionen begegnen, die sie verlangen. Andererseits sollen Marketer ein kontinuierliches, planbares Wachstum und steigende Einnahmen für das Unternehmen erzielen, selbst wenn wirtschaftliche Unsicherheiten drohen. Sowohl die Kund*innen als auch das Unternehmen müssen zufriedengestellt werden, ohne dass der Service für eine der beiden Zielgruppen beeinträchtigt wird. Da... --- ### G2 2023 Best Software Awards: SAP Emarsys Named One of the Best Marketing and Commerce Products > Discover why SAP Emarsys was named one of the Best Marketing Products and Best Commerce Products in the G2 2023 Best Software Awards. - Published: 2023-02-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-best-marketing-best-commerce-products-g2-software-awards/ - Categories: General, SAP Emarsys Applied - Tags: marketing technology, retail e-commerce - Translation Priorities: Optional “We always innovate. ” “We never settle. ” “We embrace tomorrow. ”  Those are just a few of the core values that guide us at Emarsys. And while it’s easy to talk about values, we know that in today’s crowded martech space, when dollars and cents are on the line for our customers, talk isn’t enough — it’s important to prove our values and live by them everyday.   That’s why we’re honored to announce our recent recognition as a G2 2023 Best Software Awards winner.   We hold this acknowledgement in especially high regard because we know that it is a confirmation that we’re delivering on our values. How do we know that? Well, as with all G2 Best Software awards, these awards are based on the authentic reviews and feedback of those whose opinion we care about the most: our customers.   Here are a some of the key areas where our customers say Emarsys really stands out: Best Marketing Products Being a marketer in today’s world is a balancing act.   On one hand, marketers are responsible for building relationships with customers and meeting them on whatever channel they choose with the personalized engagement they demand. On the other hand, marketers are tasked with driving continuous, predictable growth and revenue for the business, even when economic uncertainty looms. Both customers and the business must be satisfied without compromising on service to either audience.   Considering our clients are marketers, we understand this persistent challenge they face. That’s... --- ### Retail Trends: Planung von Strategie und Ausführung im Einzelhandel für das Jahr 2023 – So meistern Sie die wachsenden Herausforderungen > Insights von Retail Touchpoints und SAP Emarsys geben Aufschluss über die entscheidenden Herausforderungen, denen sich Einzelhändler bei der Planung von Strategie und Ausführung im Jahr 2023 gegenübersehen. Mehr dazu. - Published: 2023-02-14 - Modified: 2023-02-21 - URL: https://emarsystest.com/learn/blog/planning-your-2023-retail-strategy-execution-amidst-rising-challenges/ - Categories: Actionable Insights, Innovative Perspectives, General - Tags: Einzelhandel, marketing strategy, Marketingstrategie, retail marketing - Translation Priorities: Optional Moderne Marketer sind erfahrene Profis, wenn es darum geht, mit Veränderungen zurechtzukommen. Das gilt vor allem für den Einzelhandel, wo die Fähigkeit, sich umzuorientieren und anzupassen nicht nur eine Floskel ist, um Ihr LinkedIn-Profil aufzupeppen – sie ist überlebenswichtig. Trotzdem macht das Wissen, dass drastische Veränderungen unvermeidlich sind, den Umgang mit ihnen nicht einfacher. Ihrem Unternehmen gegenüber haben Sie schließlich eine Verpflichtung, eine Strategie zu planen und umzusetzen, die ein rentables Wachstum ermöglicht. Bei der Erstellung Ihrer Roadmap für den Erfolg brauchen Sie also einen Plan, der die dringendsten Herausforderungen berücksichtigt, die voraussichtlich auf Sie zukommen werden. So können Sie sicherstellen, dass es Sie nicht kalt erwischt, wenn Sie sich auf unvorhergesehene Veränderungen auf dem Markt einstellen müssen (und das werden Sie). Und wie sieht es im Jahr 2023 aus? Welche Entwicklungen sind in der Einzelhandelsbranche zu erwarten? Um diese Frage zu beantworten, haben wir die Expert*innen von Retail Touchpoints damit beauftragt, herauszufinden, welchen Herausforderungen sich Führungskräfte im Einzelhandel bei der Planung ihrer Strategien für das Jahr 2023 stellen müssen. Die Ergebnisse haben wir in unserem gemeinsamen Whitepaper veröffentlicht: 5 Trends, die die Zukunft von Strategie und Ausführung im Einzelhandel bestimmen werden. Sicherlich planen Sie schon Ihre Marketingaktivitäten für den Rest des Jahres. Deshalb kommen diese Insights wahrscheinlich gerade recht. Das Whitepaper zeigt einige der Trends auf, die Sie für das kommende Jahr erwarten können. Zunächst gehen wir jedoch auf die Herausforderungen ein, die Sie jetzt bei der Planung von Strategie und Ausführung berücksichtigen müssen. Die zunehmende Komplexität der Commerce Experience Die... --- ### Retail Trends: Planning Your 2023 Retail Strategy & Execution Amidst Rising Challenges > Insights from Retail TouchPoints and SAP Emarsys reveal critical challenges retailers will face as they prepare and execute their 2023 marketing strategies. - Published: 2023-02-14 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/planning-your-2023-retail-strategy-execution-amidst-rising-challenges/ - Categories: Actionable Insights, General, Innovative Perspectives - Tags: marketing strategy, retail marketing - Translation Priorities: Optional Modern marketers are old pros when it comes to navigating change. This is especially true if you’re in the retail industry, where your ability to pivot and adapt aren’t just fluffy descriptors to pad your LinkedIn profile — they’re essential survival skills.   Yet, knowing that disruption is inevitable doesn’t make dealing with it easier. After all, you still have an obligation to your business to plan and execute a strategy that will yield profitable growth. So, as you chart your roadmap for success, you’ll need a plan that takes into account the most pressing challenges you’ll likely face. That way, when you are forced to pivot and adapt to address unforeseen changes in the market (and you will be), you won’t be caught off guard.   Now, what about 2023? What’s on the horizon for the retail industry?   To help answer this question, we commissioned the experts at Retail TouchPoints to dig deep and research the challenges retail executives will face as they plan their 2023 strategies. The results were shared in our joint whitepaper: 5 Trends Shaping the Future of Retail Strategy & Execution.   No doubt you’re already planning for the rest of the year, so these insights can’t wait! The whitepaper reveals some of the trends you can expect to see in the coming year, but let’s dive into the challenges that you need to take into account now as you plan your retail strategy and execution. The Increased Complexity of the Commerce Experience Long... --- ### 9 Ways to Deliver a Successful Email Marketing Campaign in 2023 > Create successful email marketing campaigns with all the necessary tips and tricks you need to know to drive conversions and build a strong email list. - Published: 2023-02-03 - Modified: 2023-04-29 - URL: https://emarsystest.com/learn/blog/successful-email-marketing-campaign/ - Categories: General, How to - Tags: email marketing, marketing strategy - Translation Priorities: Optional When executed correctly, email marketing delivers $42 for every $1 spent. With ROI like that, it should be no surprise that email marketing campaigns are the cornerstone of many brands’ digital strategies.   However, without the right strategy, delivering effective email campaigns can be challenging, and simple mistakes can quickly cost you time and money.   Don’t worry — we’re here to help.   In this blog post, we'll outline nine critical tips to help your business create and launch successful email marketing campaigns that drive engagement in 2023 and beyond. 1. Always Look for Audience Permission With privacy policies clamping down around the globe and GDPR looming over EU marketers, sending unsolicited emails in 2023 is a big no-no. As a marketer, your top priority should always be to get permission from your audience before sending any marketing emails.   Make sure that your subscribers have given you their consent to receive your emails, otherwise, you risk ending up in the dreaded spam folder, or worse — on the receiving end of a hefty penalty.   While it's okay to send transactional emails such as order confirmations, e-receipts, or password reminders without permission, you should always exercise caution when reaching out to subscribers who haven't shown a keen interest in your company. Tips to help you get audience permissions right first-time include: Don't pre-tick the newsletter subscription box Keep things simple with the data points you ask subscribers for Never force visitors to subscribe to your mailing list in... --- ### <strong>Rapport G2 hiver 2022 : SAP Emarsys en tête du classement en matière d’adoption par les utilisateurs, de satisfaction des clients, et dans bien d’autres domaines</strong> - Published: 2023-01-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/ - Categories: General, SAP Emarsys Applied - Translation Priorities: Optional L'année 2022 a été très fructueuse et nous sommes heureux d'annoncer qu'elle s'est terminée en beauté avec la publication du rapport G2 dans lequel nous sommes mieux classés que jamais. G2, la plateforme d'évaluation des logiciels par les pairs, a publié ses rapports Grid et les rapports associés pour le quatrième trimestre 2022, et nous sommes ravis qu'Emarsys ait été distinguée par vous, ses clients. Nous sommes particulièrement satisfaits de ces indicateurs, car, chez Emarsys, nous plaçons nos clients au centre de nos priorités et nous nous efforçons de répondre aux besoins en constante évolution des marketeurs et autres professionnels qui utilisent notre plateforme. Ces chiffres constituent une référence quantifiable de notre croissance et témoignent de notre volonté d'excellence. Nous améliorons continuellement notre plateforme pour mieux servir nos clients, et nous sommes heureux de constater que cela se reflète dans les commentaires de nos clients. Ce court article se penche sur les chiffres pour vous donner un aperçu de l’évaluation de G2 ainsi qu’une analyse d’experts. Voici quelques résultats : Les résultats d’Emarsys Alors que nous mettons l'accent sur notre croissance, nous avons l’honneur de vous annoncer que nous avons été mentionnés dans 212 rapports cette année. Nous avons reçu 52 badges, contre 36 auparavant (dont 44 sont des badges de leader). Quelques faits marquants : Badges de leader - les utilisateurs de G2 ont attribué à Emarsys des notes de « grande satisfaction et de forte présence sur le marché » Bonne performance - nous sommes ravis d'avoir reçu des « notes... --- ### <strong>Reporte G2 de Invierno 2022: Cómo SAP Emarsys lidera en adopción de usuarios, satisfacción del cliente y mucho más</strong> - Published: 2023-01-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/ - Categories: SAP Emarsys Applied, General - Translation Priorities: Opcional Después de una fuerte actuación en 2022, nos complace anunciar que terminamos el año con nuestro mejor informe G2 hasta el momento. G2, la plataforma de revisión de software especializada lanzó sus Reportes Grid y los reportes de índices adjuntos para el cuarto trimestre de 2022, y Emarsys tuvo el honor de ser reconocido por ustedes, nuestros clientes. Estas métricas son particularmente satisfactorias para nosotros, porque aquí en Emarsys nuestros clientes son nuestra principal prioridad y nos esforzamos por satisfacer las necesidades cambiantes de los especialistas en marketing y demás profesionales que utilizan nuestra plataforma. Estas cifras representan un punto de referencia cuantificable de crecimiento y un reconocimiento de nuestro esfuerzo por la excelencia. Actualizamos continuamente nuestra plataforma para servir mejor a nuestros clientes, y nos complace ver que eso se refleja en sus evaluaciones. Este breve post examina los datos para ofrecerte una visión de la evaluación de G2, además del análisis de los especialistas. He aquí algunos resultados: Evaluación de Emarsys Mientras nos centramos en el crecimiento, nos complace compartir que este año recibimos el reconocimiento de 212 reportes. Hemos recibido 52 insignias, frente a las 36 del año pasado (44 de las cuales son insignias para líderes de su sector). Algunos aspectos destacados: Insignias de líder: los usuarios de G2 otorgaron a Emarsys la calificación de "satisfacción y presencia de mercado sustancial". Alto rendimiento: también recibimos una alta puntuación en la categoría de satisfacción del cliente. Alta adopción por parte de los usuarios: Emarsys se enorgullece asimismo... --- ### G2 Winter 2022 Report: SAP Emarsys ist Spitzenreiter bei Akzeptanz, Kund*innenzufriedenheit und mehr > G2 hat die Grid Reports für das vierte Quartal 2022 veröffentlicht. SAP Emarsys wurde dabei in vielen Kategorien ausgezeichnet. Mehr erfahren. - Published: 2023-01-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/ - Categories: SAP Emarsys in practice - Tags: Marketing-Plattform - Translation Priorities: Optional Nach einem sehr starken letzten Jahr freuen wir uns, dass wir 2022 mit unserem bisher besten G2 Report abschließen konnten. Die Software-Peer-Review-Plattform G2 hat ihre Grid Reports und die dazugehörigen Indexberichte für das vierte Quartal 2022 veröffentlicht. Emarsys fühlt sich geehrt, von Ihnen, unseren Kund*innen, wieder vielfach ausgezeichnet worden zu sein. Da die Kund*innen bei Emarsys an erster Stelle stehen, sind diese Zahlen für uns besonders erfreulich. Unser Ziel ist es, den sich wandelnden Bedürfnissen von Marketern und anderen Fachleuten, die unsere Plattform nutzen, gerecht zu werden. Die Zahlen sind ein messbarer Wachstumsindikator und würdigen unser Streben nach Spitzenleistungen. Wir entwickeln unsere Plattform ständig weiter, um unserer Kundschaft einen optimalen Service zu bieten. Deshalb freuen wir uns ganz besonders über die positive Resonanz, die wir durch die Bewertungen unserer Kund*innen erfahren. In diesem kurzen Beitrag möchten wir Ihnen einen Einblick in die Bewertung von G2 geben und Expert*innen mit ihrer Analyse zu Wort kommen lassen. Hier sind einige der Ergebnisse: So hat Emarsys abgeschnitten Da unser Schwerpunkt auf Wachstum liegt, freuen wir uns, dass wir in diesem Jahr in 212 Berichten gewürdigt wurden. Die Zahl der erhaltenen Abzeichen stieg von 36 auf 52 (44 davon sind Leader-Abzeichen). Einige Highlights: Leader-Abzeichen – Das Urteil der G2-Nutzer*innen über Emarsys lautete: „hohe Zufriedenheit und Marktpräsenz“ High Performer – Wir freuten uns über Bewertungen, die uns „hohe Kund*innenzufriedenheit“ bescheinigten Hohe Akzeptanz bei User*innen – Wir haben uns sehr gefreut, in unserer Kategorie die „höchste Bewertung für die Akzeptanz bei Nutzer*innen“ zu erhalten Neben den Auszeichnungen als Leader... --- ### G2 Winter 2022 Report: How SAP Emarsys Leads in User Adoption, Customer Satisfaction, and More - Published: 2023-01-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-winter-2022-report-how-emarsys-leads-in-user-adoption-customer-satisfaction-and-more/ - Categories: General, SAP Emarsys Applied - Translation Priorities: Optional After a strong 2022, we are happy to announce that we ended the year with our best G2 report yet. G2, the software peer review platform, released its Grid Reports and accompanying index reports for Q4 of 2022, and Emarsys was honored to be recognized by you, our customers.   We find these metrics particularly satisfying because here at Emarsys our customers are our top priority and we strive to serve the evolving needs of the marketers and other professionals who use our platform. These numbers represent a quantifiable benchmark of growth and a recognition of our strive for excellence. We are continually upgrading our platform to better serve our customers, and we’re gratified to see that coming through in our clients’ reviews. This short post dives into the data to give you insight into G2’s evaluation, plus analysis from the experts. Here are some results: How Emarsys Fared As we focus on growth, we’re delighted to share that we’ve been recognized in 212 reports this year. We have received 52 badges - up from 36 (44 of which are leader badges). Some highlights: Leader badges – G2 users gave Emarsys scores of ‘substantial satisfaction and market presence’ High performer – we were pleased to receive ‘high customer satisfaction scores  High user adoption – Emarsys was thrilled to get the ‘highest user adoption rating in its category’  In addition to our leader badges and our rankings in the user adoption and performance categories, we were also pleased to be named... --- ### Multichannel Marketing in 2023: What It Is, Why It Matters, and How to Master It > Multichannel marketing uses a single strategy across multiple channels, leverages the power of data, and engages with customers to drive conversions and build loyalty. Learn more. - Published: 2023-01-16 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/what-is-multichannel-marketing/ - Categories: Guides - Tags: marketing strategy, multi-channel - Translation Priorities: Optional Table of Contents What is Multichannel Marketing? Benefits of Multichannel Marketing Key Challenges of Multichannel Marketing How to Create a Successful Multichannel Marketing Strategy in 2023 Multichannel Marketing vs. Omnichannel Marketing Common Questions about Multichannel Marketing The Future of Multichannel and the Shift to Omnichannel Marketing The goal of multichannel marketing is to give consumers a choice and allow them to buy whenever and wherever they want to. Simple, right? Not really. In fact, at Emarsys, we think the term “multichannel marketing” is actually somewhat limiting. To help break down multichannel marketing and provide more clarity around the term and the industry, we’ve outlined below the perceived benefits, challenges, common questions, resources, and more. What Is Multichannel Marketing? Multichannel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multichannel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, print, a retail location, a website, a promotional event, a mobile app, SMS messaging, or word of mouth. Why Is Multichannel Marketing Important? The bottom line is, customers are no longer on just one channel. We use our phones while typing on our laptops and watching TV. We ask our friends (both on social media in person) for product recommendations, and before we even think about contacting a company, we do as much research as possible. Customers are more informed than ever, and as... --- ### Retour sur 2022 et perspectives pour 2023 - Published: 2023-01-02 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: marketing omnicanal, marketing strategy, omnichannel marketing, stratégie de marketing - Translation Priorities: Optional L'année a été marquée par des changements rapides pour nous et nos clients. Le comportement des consommateurs continue d'évoluer, mais leur confiance se renforce. Le support que nous apportons à nos clients se traduit par des avancées et une croissance réelles. Voici quelques-unes de nos plus belles réussites de 2022, et ce que nous anticipons pour 2023 : Nos clients Emarsys bénéficie de la confiance des meilleures entreprises du monde entier, en les aidant à communiquer avec leurs clients, à les fidéliser et à élargir leur couverture. Des marques comme Beauty Pie ont vu les revenus issus de l'automatisation augmenter de 88 % d'une année sur l'autre, et le trafic web généré par les emails augmenter de 32 %, grâce à certaines des fonctionnalités que nous proposons à nos clients. Outre les importants progrès que nous avons permis à nos clients de réaliser, nous avons été ravis d'accueillir de nouvelles marques du monde entier sur la plateforme Emarsys.   Parfym. se, l'un des principaux fournisseurs de cosmétiques en Scandinavie, a fait appel à nous pour augmenter ses revenus de 33 % grâce à notre plateforme omnicanale.   Huel, le spécialiste de la nutrition complète, cherchait à créer une source unique de vérité pour avoir une vue à 360 degrés de chaque client. DISSH, une marque de mode australienne créée en 2001, détenue et dirigée par des femmes, a fait appel à Emarsys pour améliorer la segmentation de ses utilisateurs et sa stratégie de rétention client. Ce sont là quelques-uns de nos nouveaux partenaires, et nous sommes ravis de... --- ### Ausblick auf 2023 und ein Rückblick auf das vergangene Jahr > Wo geht es hin im neuen Jahr? Wir wagen den Blick nach vorne und lasse gleichzeitig das vergangene Jahr Revue passieren. Mehr erfahren. - Published: 2023-01-02 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/ - Categories: Actionable Insights, SAP Emarsys Applied, SAP Emarsys in practice, Wissenschaft und Technik - Tags: marketing strategy, Marketingstrategie, omnichannel marketing - Translation Priorities: Optional Das vergangene Jahr war sowohl für uns als auch unsere Kund*innen mehr als schnelllebig. Während sich das Verhalten der Verbraucher*innen nach wie vor verändert, sehen wir auch Stabilisierungen in diesem Bereich. Und erst kürzlich hat der Handelsverband Deutschland einen leichten Aufwind für die Verbraucherstimmung konstatiert. Gleichzeitig hat unsere Unterstützung zu nachhaltigem Wachstum und echten Durchbrüchen bei unseren Kund*innen geführt. In diesem Blogpost möchten wir Ihnen einen Überblick unserer größten Erfolge aus dem Jahr 2022 sowie einen Ausblick auf das neue Jahr geben. Unsere Kund*innen Emarsys ist das Unternehmen der Wahl für eine ganze Bandbreite an herausragenden internationalen Marken und unterstützt diese bei der Kund*innenkommunikation, der Stärkung von Kund*innentreue und der Ausweitung von Visibility und Reichweite. Marken wie z. B. Beauty Pie konnten durch die Nutzung unserer Leistungen und Features eine automatisierungsgetriebene Steigerung der Umsätze um 88 % und eine Steigerung des Web Traffics durch E-Mails von 32 % verbuchen. Neben den Leistungen, die unsere Bestandskund*innen mit der Emarsys-Plattform erzielten, konnten wir uns letztes Jahr auch über viele neue Unternehmen aus der ganzen Welt freuen, die sich für Emarsys entschieden haben. Parfym. se, ein führender Anbieter für Schönheitsprodukte aus Skandinavien entschied sich für Emarsys, um 33 % seines Umsatzes durch unsere Omnichannel-Plattform zu generieren.   Huel, der Spezialist für ausgewogene Ernährung, war auf der Suche nach einer „Single Source of Truth“, um dadurch einen 360°-Blick auf die eigenen Kund*innen zu erhalten.   DISSH, eine australische Modemarke, die seit 2001 unter weiblicher Führung steht, wollte mithilfe von Emarsys eine bessere Nutzer*innen-Segmentierung erzielen und dadurch eine optimale Kund*innenbindungsstrategie entwickeln.... --- ### What's Coming in 2023, Plus 2022 in Review - Published: 2023-01-02 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/whats-coming-in-2023-plus-2022-in-review/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional This past year has been a fast-moving one for us and our customers. While consumer behavior continues to evolve, we’re seeing real strength in consumer confidence. Our support for our customers led to real breakthroughs and growth. Here are a few of our favorite wins from 2022, as well as what we’re looking forward to in 2023: Our Customers Emarsys enjoys the trust of some of the most outstanding companies in business today, helping companies around the globe communicate with their customers, drive loyalty, and expand their reach. Besides the great strides we helped our existing customers make, we were also delighted to welcome new brands from around the world onto the Emarsys platform.   Parfym. se, a leading provider for beauty products in Scandinavia, came to us looking to drive 33% of its revenue through our omnichannel platform.   Huel, the complete nutrition specialist, sought to create a single source of truth for a 360-degree view of each customer.   DISSH, an Australian fashion brand established in 2001, and run, owned, and led by women, came to Emarsys to leverage greater user segmentation and to drive their customer retention strategy. These are a handful of our new partners, and we’re so excited to help them reach and exceed their goals in 2023 and beyond. Power to the Marketer Festival Our signature event of the year, the Power to the Marketer Festival, spanned the globe, with more than 50 sessions, which we held both live in New York, London, Berlin,... --- ### Resumen del Black Friday del 2022: SAP Emarsys ofrece una interacción omnicanal con los clientes > ¡Estamos rompiendo récords! Desde el Black Friday hasta el Cyber Monday, experimentamos un aumento interanual del 45 % de las interacciones con los clientes. - Published: 2022-11-29 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/black-friday-2022-recap/ - Categories: Behind the Tech, Insights, SAP Emarsys Applied - Tags: black friday, Marketing omnicanal, personalización - Translation Priorities: Opcional We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements. Como la mayoría de las cinturas durante el Día de Acción de Gracias de Estados Unidos, el Black Friday se sigue ampliando, poco a poco. Los compradores ya no corren a aprovechar las ofertas en las tiendas el cuarto viernes de cada mes de noviembre. Una de las formas de controlar el crecimiento y la evolución del Black Friday es analizando un punto de dato en particular muy relevante para los mercados minoristas: la cantidad de interacciones con los clientes. Para impulsar las compras festivas durante esta temporada alta, los especialistas en marketing envían muchos mensajes a los clientes. Estas comunicaciones atractivas no solo se envían a través de correos electrónicos, sino también mediante diversos canales, ya que los especialistas en marketing intentan llegar a los consumidores donde sea que estén.   ¡Hay un país de las maravillas omnicanal! Sigue leyendo para ver el resumen de este año sobre los mensajes de marketing que fueron tendencia durante el Black Friday. Crear efectos rápidos con gran magnitud durante la temporada alta de compras Nuestra misión durante el Black Friday (y durante todos los días del año) es garantizar que nuestra plataforma apoye a los especialistas en marketing de cada marca durante su recorrido hacia la omnicanalidad. Este año, Emarsys experimentó un aumento interanual del 45 % de las interacciones con los clientes durante el Black Friday.   Si bien esta cifra puede ser sorprendente, si la analizamos con mayor detalle también puede ser alarmante. ¿Acaso este gran volumen no atasca la plataforma y ralentiza... --- ### Black Friday 2022 Recap: SAP Emarsys Delivers Omnichannel Customer Engagements > We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements. - Published: 2022-11-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/black-friday-2022-recap/ - Categories: Behind the Tech, Insights, SAP Emarsys Applied - Tags: black friday, omnichannel marketing, personalization - Translation Priorities: Optional We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements. Like most waistlines on America’s Thanksgiving Day, Black Friday has continued spreading out, bit by bit. Shoppers no longer confine themselves to getting their deals in-store on the fourth Friday of every November. One of the ways we track growth and evolution of Black Friday is by looking at a particular data point especially relevant to retail marketers: the number of customer engagements. In order to drive holiday purchases during this peak season, marketers send out so many messages to customers. These enticing communications don’t just come through emails, either, but across numerous channels, as savvy marketers strive to reach customers wherever they may be.   It’s an omnichannel wonderland out there! Read on for this year’s recap of marketing messaging trends for the Black Friday holiday. Delivering Rapid Impact at Scale During the Peak Shopping Season Our mission during the Black Friday holiday (and every other day of the year) is to ensure that our platform supports brand marketers on their journey to becoming truly omnichannel. This year, Emarsys saw a 45% year-on-year increase in Black Friday customer engagements.   That number is impressive, but at second glance perhaps it could also be alarming. Doesn’t all that extra volume gum up the platform and slow everything down?   Pardon my French, but au contraire, mon ami. We’re delivering these messages faster than ever before.   When we talk about being timely and scalable, we mean it. We’re providing super-speedy delivery, and it’s brought about by the hard work and... --- ### Power to the Marketer: 5 MORE Can’t-Miss Sessions > The festival may be over, but this is one celebration that never ends. Catch these 5 stand-out sessions you may have missed! - Published: 2022-11-22 - Modified: 2024-01-04 - URL: https://emarsystest.com/learn/blog/5-more-cant-miss-sessions/ - Categories: Customer Stories, General - Tags: marketing strategy, omnichannel marketing, personalization - Translation Priorities: Optional The festival may be over, but this is one celebration that never ends. Catch these 5 stand-out sessions you may have missed! Every session during the Power to the Marketer Festival was packed with enlightening ideas, insights, and strategies that marketers can use to grow their brands. The festival content, all of which is now available on-demand, dug deep into technical topics like personalization and data as well as cultural issues like sustainability and connecting with diverse audiences. The event also offered practical learning with workshops and product demonstrations. But with ~100 sessions to choose from, where do you even start?   Our previous article, 5 Can’t Miss Sessions, focused on some of our amazing mainstage content. Following are 5 more sessions where some amazing brands spill the beans on how they’re innovating the customer experience and increasing engagement.   Read on, and get inspired! 1. A New Chapter: Booktopia Explores Post-Pandemic Trends in E-Commerce Register for the Festival and log in to Watch This Session Most retailers are still learning how to navigate the post-pandemic landscape, especially as consumer shopping habits settle into new patterns (and then change, and then resettle again, and so on). According to Stefan Daleng, CMO of Booktopia, “One of the biggest trends that we've been seeing right now is that the growth of omnichannel retail has been profound. ”  As a leading book retailer based in Australia, Booktopia has a wide variety of customers to serve. Not only do they need to keep all types of readers sorted and served with the right content that’s relevant to their interests, but they also have to do it... --- ### <strong>Indice de fidélité client 2022 : Âge, revenues, villes et pays d’orignes : Analyse des caractéristiques des consommateurs français impactant la fidélité client</strong> > Une nouvelle étude d'SAP Emarsys révèle les caractéristiques de la fidélisation des clients français dans le monde actuel où le commerce et la vente au détail sont axés sur le digital. - Published: 2022-11-22 - Modified: 2022-11-18 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-france/ - Categories: Insights, General - Tags: customer loyalty, fidélité client - Translation Priorities: Optional La fidélité est un sujet dont nous, marketeurs, parlons souvent. Mais que pensent les consommateurs de la fidélité ? Comment choisissent-ils les marques dignes de leur fidélité ? Et que doivent savoir les marketeurs pour gagner leur fidélité ?   En août 2022, Emarsys a voulu répondre, entre autres, à ces questions. Nous avons donc interrogé 1 043 consommateurs en France sur la fidélité. Nous voulions savoir comment, selon les consommateurs, les marketeurs pouvaient accroître leur fidélité en 2023 et au-delà. Notre Indice de fidélité client 2022 intègre les résultats de ces sondages et nous en dit long sur ce qu'est la fidélité à l'ère du retail digital first et du commerce always-on, alors que le rapport de force entre marques et consommateurs s’est inversé. . Il révèle également l'impact de ces dernières années mouvementées sur les marques auxquelles les consommateurs sont fidèles et sur la façon dont ils manifestent leur fidélité.   La fidélité par type L'année dernière, nous avons réalisé notre premier Indice de fidélité client et avions identifié 5 types clés de fidélité client (les différentes façons dont les clients sont fidèles) : Cependant, au terme d'une année de reprise post-pandémie marquée par une inflation mondiale, la manière dont les clients expriment leur fidélité évolue. La fidélité en France en 2022 En France, la fidélité client a globalement augmenté, mais dans une moindre mesure si on la compare à celle au niveau mondial. 54 % des Français interrogés sont d'accord avec l'affirmation « Je suis plus fidèle aux commerçants qui me proposent des remises, des incitations et des récompenses »,... --- ### <strong>Indice de Fidélité Client 2022 : l’évolution de la fidélité des consommateurs dans le monde</strong> > L'étude de l'indice de fidélité client d'SAP Emarsys 2022 révèle les caractéristiques de la fidélisation dans le monde actuel où le commerce et la vente au détail sont axés sur le digital. - Published: 2022-11-22 - Modified: 2022-11-18 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/ - Categories: Insights, General - Tags: customer loyalty, fidélité client - Translation Priorities: Optional La fidélité est un sujet dont, les marketeurs parlent souvent. Mais que pensent les consommateurs de la fidélité ? Comment choisissent-ils les marques dignes de leur confiance ? Et comment les marketeurs doivent-ils procéder pour mériter cette fidélité ?   En août 2022, Emarsys a cherché à répondre, entre autres, à ces questions. Une enquête sur la fidélité client a donc été menée auprès de 11 066 consommateurs. Nous voulions savoir comment, selon les consommateurs, les marketeurs pouvaient stimuler leur fidélité en 2023 et dans le futur. À l'ère du retail digital et du commerce always-on, où les consommateurs ont de plus en plus le contrôle, notre Indice de Fidélité Client 2022 intègre les résultats de ce sondage et nous révèle ce que siginifie la fidélité client dans le monde d’aujourd’hui. Il révèle également l'impact des dernières années mouvementées pour les marques auxquelles les consommateurs sont restés fidèles et sur la façon dont ils expriment leur fidélité.   La fidélité évolue L'année dernière, nous avions réalisé un premier Indice de fidélité client et avions identifié 5 types clés de fidélité client (les différentes façons dont les clients sont fidèles) : Cependant, au terme d'une année de reprise post-pandémie marquée par une inflation mondiale et une augmentation du coût de la vie, la manière dont les clients expriment leur fidélité évolue. La fidélité dans le monde en 2022 Alors que l'incertitude régnait l'année dernière, le principe de fidélité client devient prépomdérable partout dans le monde. En 2022, à l'échelle mondiale, 76 % des consommateurs se considèrent comme fidèles à une ou plusieurs marques, soit... --- ### 3 façons dont Happy Socks utilise les données connectées pour offrir de meilleures expériences à ses clients > Découvrez comment Happy Socks utilise les données connectées pour concrétiser sa vision de l'engagement client et offrir de meilleures expériences. - Published: 2022-11-18 - Modified: 2022-11-29 - URL: https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/ - Categories: General, SAP Emarsys Applied - Tags: customer data, données clients, marketing strategy, stratégie de marketing - Translation Priorities: Optional Lors de notre récent festival Power to the Marketer, organisé en partenariat avec Vogue Business, nous avons découvert les astuces et les stratégies gagnantes utilisées par les grandes marques et les marketeurs du monde entier. Parmi les divers points de vue et les perspectives qui ont été présentés, un thème commun est ressorti et a été au cœur des préoccupations de la plupart des marketeurs : comment offrir des expériences satisfaisantes qui entretiennent l'engagement et la satisfaction des clients ? Nous avons abordé cette question lors de la session : Le parcours de Happy Socks, des données disparates à une vue client unifiée (disponible à la demande). Carl-Johan Claesson, consultant principal CRM, et Sabrina Lindner, responsable de projet et de campagne CRM, ont expliqué comment ce célèbre commerçant et fabricant s'est concentré sur la consolidation des données afin d'obtenir une vue unifiée de ses clients et de leur offrir les expériences one-to-one très pertinentes qu'ils recherchent. Voici trois façons dont Happy Socks exploite les données connectées pour offrir de meilleures expériences aux clients, ce qui se traduit par de meilleurs résultats business pour la marque. Définir une vision de l'engagement client Les marques d'aujourd'hui savent que, pour prospérer, elles doivent accorder autant d'importance à leurs données qu'à leurs produits. Disposer d'un excellent produit est un excellent point de départ. Mais si vous n'avez pas une bonne compréhension de vos clients (ou plus précisément des données qui les représentent), vous aurez du mal à les faire correspondre aux produits ou services... --- ### 3 Wege, wie Happy Socks verknüpfte Daten nutzt, um bessere Kund*innenerlebnisse bereitzustellen > Erfahren Sie, wie Happy Socks verknüpfte Daten nutzt, um seine Customer Engagement-Vision zu verwirklichen und bessere Erlebnisse bereitzustellen. - Published: 2022-11-18 - Modified: 2022-11-29 - URL: https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice, General - Tags: customer data, marketing strategy - Translation Priorities: Optional Vor Kurzem fand in Zusammenarbeit mit Vogue Business das „Power to the Marketer“-Festival statt. Dort hatten wir die Möglichkeit, uns Tipps von führenden Marken und Marketingverantwortlichen aus aller Welt zu holen und ihre Erfolgsstrategien kennenzulernen. Ein Thema, das bei den meisten Marketern ganz oben auf der Agenda steht, wurde von allen Teilnehmenden immer wieder angesprochen: Wie können wir zufriedenstellende Erlebnisse schaffen, die unsere Kundschaft an uns binden und begeistern? Diese Frage wurde insbesondere in der Session: Die Journey von Happy Socks – von disparaten Daten zu einer einheitlichen Kund*innensicht (on demand verfügbar) behandelt. Die Marketingfachleute von Happy Socks, Carl-Johan Claesson, Senior CRM Consultant, und Sabrina Lindner, CRM Campaign and Project Manager, erläuterten, wie sich der beliebte Einzelhändler und Sockenhersteller auf die Konsolidierung seiner Daten konzentrierte. Ziel war es, eine einheitliche Sicht auf die Kundschaft des Unternehmens zu erhalten und die hoch relevanten 1:1-Erlebnisse bereitzustellen, die sich die Kund*innen von ihm wünschten. Hier sind drei Möglichkeiten, wie Happy Socks verknüpfte Daten nutzt, um bessere Kund*innenerlebnisse anbieten zu können, die wiederum zu besseren Geschäftsergebnissen für die Marke führen. Eine Customer Engagement-Vision definieren Moderne Marken sind sich bewusst, dass für nachhaltigen Erfolg ihre Daten genauso wichtig wie ihre Produkte sind. Wer den Weg zum Erfolg beschreiten will, braucht zunächst einmal ein hervorragendes Produkt. Doch ohne ein klares Verständnis der Kundschaft – und genauer gesagt, der Daten, die sie repräsentieren – wird es äußerst schwierig, sie mit den Produkten oder Dienstleistungen zusammenzubringen, die für sie am relevantesten sind. Für Happy Socks galt es, einige datenbezogene Herausforderungen zu... --- ### 3 Ways Happy Socks Uses Connected Data to Deliver Better Customer Experiences > Discover how Happy Socks uses connected data to achieve their vision of customer engagement and deliver better experiences. - Published: 2022-11-18 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/3-ways-happy-socks-uses-connected-data-to-deliver-better-customer-experiences/ - Categories: General, SAP Emarsys Applied - Tags: customer data, marketing strategy - Translation Priorities: Optional During our recent Power to the Marketer Festival, hosted in partnership with Vogue Business, we learned the tips and strategies for success used by leading brands and marketers all around the globe. Amidst the varied perspectives and unique insights offered, one common theme continued to surface and was top-of-mind for most marketers: how do we deliver satisfying experiences that keep customers engaged and delighted?   This question was tackled head on during the session: Happy Socks’s Journey from Disparate Data to Unified Customer View (available on demand). We heard from Happy Socks marketers Carl-Johan Claesson, Senior CRM Consultant, and Sabrina Lindner, CRM Campaign and Project Manager, as they discussed how the popular retailer and manufacturer focused on data consolidation to attain a unified view of their customers and deliver the highly relevant 1:1 experiences their customers desire.   Here are three ways that Happy Socks leverages connected data to provide better customer experiences that lead to improved business results for the brand.   Defining a Vision for Customer Engagement Today’s brands know that, to be successful, their data is just as important as their products. On the road to success, having a great product is an excellent place to start. But without a clear understanding of your customers — and more accurately, the data that represents them — you’ll struggle to match them to the most relevant products or services.   For Happy Socks, achieving their vision of customer engagement required them to overcome several data-related challenges. They sought a... --- ### Customer Loyalty Index 2022: A Review of French Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores > New research from SAP Emarsys reveals what French customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - Published: 2022-11-09 - Modified: 2022-12-07 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-france/ - Categories: General, Insights - Tags: customer loyalty - Translation Priorities: Optional Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 1,043 general consumers in France all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. France: Loyalty In 2022 In France, overall loyalty has increased, but on a smaller scale when compared to increases in customer loyalty globally. 54% of French respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — which is a 4%... --- ### Customer Loyalty Index 2022: A Review of US Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores > New research from SAP Emarsys reveals what US customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - Published: 2022-11-09 - Modified: 2022-12-06 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-states/ - Categories: General, Insights - Tags: customer loyalty - Translation Priorities: Optional Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 4,008 general consumers in the US all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. The US: Loyalty In 2022 In the US, overall loyalty has increased, but on a smaller scale when compared to increases in customer loyalty globally. 58% of US respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — a... --- ### Customer Loyalty Index 2022: A Review of Australia Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores > New research from SAP Emarsys reveals what Australian customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - Published: 2022-11-09 - Modified: 2022-12-07 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-australia/ - Categories: General, Insights - Tags: customer loyalty - Translation Priorities: Optional Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 2,044 general consumers in Australia all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. Australia: Loyalty In 2022 In Australia, overall loyalty has increased, but on a smaller scale when compared to increases in customer loyalty globally. 67% of Australian respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — which is up 14%... --- ### Customer Loyalty Index 2022: Weltweite Veränderungen bei der Kund*innentreue > Die Customer Loyalty Index-Studie für das Jahr 2022 veranschaulicht Kund*innentreue in der heutigen Zeit des Digital-First-Einzelhandels und des Always-on-Commerce. - Published: 2022-11-09 - Modified: 2022-11-21 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/ - Categories: Insights, General, Wichtige Erkenntnisse - Tags: customer loyalty - Translation Priorities: Optional Customer Loyalty ist ein Begriff, den wir als Marketer oft verwenden. Aber was denken Verbraucher*innen über das Thema Kund*innentreue? Nach welchen Kriterien entscheiden sie, welche Marken es wert sind, dass sie ihnen die Treue halten? Und was erwarten sie von Marketingverantwortlichen, wenn es darum geht, sich ihre Loyalität zu verdienen? Im August 2022 wollte Emarsys diese und weitere Fragen beantworten und befragte 11. 066 Verbraucher*innen zum Thema Kund*innentreue. Wir wollten herausfinden, wie Marketer aus Verbraucher*innensicht im Jahr 2023 und darüber hinaus Loyalität fördern können – und wir bekamen Antworten. Unser Customer Loyalty Index 2022 enthält die Ergebnisse dieser Befragungen. Er gibt Aufschluss darüber, wie Kund*innentreue in der heutigen Zeit des Digital-First-Einzelhandels und des Always-on-Commerce aussieht und wie Verbraucher*innen nach und nach die Kontrolle übernehmen. Er zeigt auch, welche Auswirkungen die vergangenen turbulenten Jahre auf Marken hatten, welchen Marken die Konsument*innen treu geblieben sind und wie sie ihre Loyalität zeigen. Wandel bei der Kund*innentreue Letztes Jahr führten wir unsere erste Customer Loyalty Index-Studie durch und konnten dabei 5 Haupttypen der Kund*innentreue identifizieren (d.  h. fünf verschiedene Arten, wie Kund*innen sich loyal gegenüber Marken verhalten): Doch nach einem Jahr der Erholung von einer Pandemie und während aktuell massiv ansteigenden Energiekosten, die zu globaler Inflation und gestiegenen Lebenshaltungskosten auf der ganzen Welt führen, ändert sich die Art und Weise, wie Kund*innen ihre Loyalität zum Ausdruck bringen. Eine weltweite Betrachtung: Kund*innentreue im Jahr 2022 Inmitten der Unsicherheit des vergangenen Jahres konnten bei der Kund*innentreue weltweit hohe Zuwachsraten verzeichnet werden. Im Jahr 2022 betrachten sich 76 % der Verbraucher*innen... --- ### Customer Loyalty Index 2022: How Loyalty Is Changing Amongst Consumers Globally > Research from SAP Emarsys's Customer Loyalty Index 2022 reveals what loyalty looks like in today's world of always-on, digital-first retail and commerce. - Published: 2022-11-09 - Modified: 2023-08-24 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-global/ - Categories: General, Insights - Tags: customer loyalty - Translation Priorities: Optional Customer loyalty: It’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty?   In August 2022, Emarsys sought to answer these questions and more, so we asked 11,066 general consumers all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty.   Loyalty Is Shifting Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. A Global View: Loyalty In 2022 Amidst the uncertainty of the past year, loyalty has skyrocketed across the globe. As of 2022, 76% of consumers around the world consider themselves loyal to one or more brands — an increase of 9% from 67% in 2021. But the ways in... --- ### Customer Loyalty Index 2022: A Review of UK Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores > New research from SAP Emarsys reveals what UK customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - Published: 2022-11-09 - Modified: 2022-11-09 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-united-kingdom/ - Categories: General, Insights - Tags: customer loyalty - Translation Priorities: Optional Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 2,000 general consumers in the UK all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty By Type Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. The UK: Loyalty In 2022 In the UK, overall loyalty has increased. 73% of UK consumers consider themselves “loyal" to certain retailers, brands, and stores — just 55% said the same in 2021. The research shows that UK customers still value personalized experiences from brands, regardless of economic... --- ### Customer Loyalty Index 2022: Bericht zu den Eigenschaften deutscher Verbraucher*innen. Welche Faktoren beeinflussen die Loyalität zu Einzelhändlern, Marken und Geschäften? > Die neueste Studie von SAP Emarsys gibt Aufschluss darüber, wie Kund*innentreue in der heutigen Zeit des Digital-First-Einzelhandels und des Always-on-Commerce in Deutschland aussieht. - Published: 2022-11-09 - Modified: 2022-11-15 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-germany/ - Categories: Insights, General, Wichtige Erkenntnisse - Tags: customer loyalty - Translation Priorities: Optional Customer Loyalty ist ein Begriff, den wir als Marketer oft verwenden. Aber was denken Verbraucher*innen über das Thema Kund*innentreue? Nach welchen Kriterien entscheiden sie, welche Marken es wert sind, dass sie ihnen die Treue halten? Und was erwarten sie von Marketingverantwortlichen, wenn es darum geht, sich ihre Loyalität zu verdienen? Im August 2022 wollte Emarsys diese und weitere Fragen beantworten und befragte 2. 012 Verbraucher*innen in Deutschland zum Thema Kund*innentreue. Wir wollten herausfinden, wie Marketer aus Verbraucher*innensicht im Jahr 2023 und darüber hinaus Loyalität fördern können – und wir bekamen Antworten. Unser Customer Loyalty Index 2022 enthält die Ergebnisse dieser Befragungen. Er gibt Aufschluss darüber, wie Kund*innentreue in der heutigen Zeit des Digital-First-Einzelhandels und des Always-on-Commerce aussieht und wie Verbraucher*innen nach und nach die Kontrolle übernehmen. Er zeigt auch, welche Auswirkungen die vergangenen turbulenten Jahre auf Marken hatten, welchen Marken die Konsument*innen treu geblieben sind und wie sie ihre Loyalität zeigen. Wandel bei der Kund*innentreue in Deutschland Letztes Jahr führten wir unsere erste Customer Loyalty Index -Studie durch und konnten dabei 5 Haupttypen der Kund*innentreue identifizieren (d.  h. fünf verschiedene Arten, wie Kund*innen sich loyal gegenüber Marken verhalten): Doch nach einem Jahr der Erholung von einer Pandemie und während aktuell massiv ansteigender Energiekosten, die zu globaler Inflation und gestiegenen Lebenshaltungskosten auf der ganzen Welt führen, ändert sich die Art und Weise, wie Kund*innen ihre Loyalität zum Ausdruck bringen. Deutschland: Kund*innentreue im Jahr 2022 In Deutschland hat die Kund*innentreue insgesamt zugenommen. 46 % der deutschen Befragten stimmten folgender Aussage zu: „Ich bin loyaler gegenüber Einzelhändlern, die... --- ### Customer Loyalty Index 2022: A Review of German Consumer Attributes Impacting Loyalty to Retailers, Brands, and Stores > New research from SAP Emarsys reveals what German customer loyalty looks like in today's world of always-on, digital-first retail and commerce. - Published: 2022-11-09 - Modified: 2022-12-07 - URL: https://emarsystest.com/learn/blog/emarsys-customer-loyalty-index-2022-germany/ - Categories: General, Insights - Tags: customer loyalty - Translation Priorities: Optional Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy of their loyalty? And what do they want marketers to know when it comes to earning their loyalty? In August 2022, Emarsys sought to answer these questions and more, so we asked 2,012 general consumers in Germany all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can drive loyalty in 2023 and beyond — and they delivered. Our Customer Loyalty Index 2022 contains the results of these inquiries, and it tells us a lot about what loyalty looks like in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how the past few turbulent years have impacted which brands consumers are loyal to, and how they demonstrate their loyalty. Loyalty Is Shifting for German Customers Last year, we conducted our first Customer Loyalty Index and identified five key types of customer loyalty (i. e. , the different ways customers are loyal): But following a year of pandemic recovery that led to global inflation and increased cost of living around the world, the way customers express their loyalty is shifting. Germany: Loyalty In 2022 In Germany, overall loyalty has increased. 46% of German respondents agreed with the statement “I am more loyal to retailers that offer me discounts, incentives, and rewards” — a 5% increase from 41% in 2021. The research shows that German customers still... --- ### 5 stratégies utilisées par les équipes expertes en marketing pour optimiser les performances omnicanales > Découvrez comment les entreprises leaders élaborent des stratégies omnicanales performantes et percutantes en termes de croissance des revenus et de fidélisation. - Published: 2022-11-03 - Modified: 2022-11-23 - URL: https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/ - Categories: Actionable Insights - Translation Priorities: Optional Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty. Si vous travaillez dans le domaine du marketing, il y a de fortes chances que vous utilisiez plusieurs canaux pour engager les clients. Mais pouvez-vous dire avec certitude que votre entreprise maîtrise parfaitement l'omnicanal ? Qu'elle optimise ses stratégies omnicanales ? Avez-vous une approche centrée client, fondée sur des informations permettant d'augmenter les revenus et d'améliorer l'expérience client ? Chez Emarsys, nous nous intéressons de près à cela et de ce qu'il faut faire pour obtenir des résultats grâce au marketing omnicanal, et nous avons voulu explorer ces questions et bien d'autres pour découvrir pourquoi certaines marques réussissent mieux que d'autres dans leurs stratégies omnicanales. Pour répondre à ces questions, nous avons mandaté le cabinet d'études Forrester®. Dans l'étude L’atout Omnicanal : Comment les entreprises les plus orientées client exploitent l’omnicanal, Forrester présente les résultats d'une enquête menée auprès de 622 cadres supérieurs, comparant des entreprises plus expertes dans l’omnicanal et entièrement focalisées sur les clients à des entreprises qui le sont moins. Forrester définit les entreprises entièrement focalisées sur les clients comme celles qui placent « les clients au centre du leadership, de la stratégie et des opérations ». Cet article n'a pas pour objet de reprendre l'intégralité du rapport. Lisez ce qui suit pour connaître les points marquants et explorer les cinq recommandations significatives du rapport qui vous conduiront à l’optimisation de votre stratégie omnicanale.   Rapide aperçu sur les principaux résultats de l'étude L’atout Omnicanal Pour cette étude, Forrester a demandé aux personnes interrogées de répondre à son évaluation en matière d’orientation... --- ### 5 Strategien, die „reife“ Marketingteams zur Maximierung von Omnichannel-Ergebnissen einsetzen > Erfahren Sie, mit welchen erfolgreichen Omnichannel-Strategien führende Unternehmen echte Umsatzsteigerungen erzielen und für mehr Kund*innentreue sorgen. - Published: 2022-11-03 - Modified: 2022-11-23 - URL: https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: omnichannel - Translation Priorities: Optional Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty. Wenn Sie im Marketing tätig sind, nutzen Sie höchstwahrscheinlich mehrere Kanäle, um Kund*innen anzusprechen. Aber können Sie mit Sicherheit sagen, dass Ihr Unternehmen ein ausgereifter Omnichannel-Anwender ist, der seine Omnichannel-Strategien optimal einsetzt? Setzen Sie auf einen kund*innenorientierten, auf Insights gestützten Ansatz, der zu Umsatzwachstum und einem verbesserten Kund*innenerlebnis führt? Bei Emarsys haben wir ein enormes Interesse, herauszufinden, was nötig ist, um mit Omnichannel-Marketing geschäftliche Erfolge zu erzielen. Darum sind wir diesen und weiteren Fragen nachgegangen, um zu ermitteln, warum einige Marken mit ihren Omnichannel-Strategien erfolgreicher sind als andere. Um Antworten zu finden, haben wir uns mit dem Business-Analysten Forrester® zusammengetan. In der Studie "The Omnichannel Difference: How the Most Customer Focused Companies Deliver The Value of Omnichannel" (Erfolgreich dank Omnichannel: Wie kundenzentrische Unternehmen den Omnichannel-Ansatz realisieren) hat Forrester die Ergebnisse einer Umfrage unter 622 befragten Führungspersonen zusammengetragen. Im Rahmen der Untersuchung wurden kund*innenzentrierte Unternehmen mit hohem Reifegrad mit weniger reifen Unternehmen verglichen, bei denen die Kundschaft nicht im Mittelpunkt steht. Forrester definiert kund*innenzentrierte Unternehmen als solche, die „Kund*innen in den Mittelpunkt ihres Führungsstils, ihrer Strategie und ihren Betriebsabläufen“ stellen. Dieser Artikel wird jedoch nicht den gesamten Bericht wiedergeben. Wir möchten Sie aber auch nicht mit einer langweiligen Zusammenfassung abspeisen (*gähn*). Im Folgenden finden Sie stattdessen einen kurzen Überblick zu den wichtigsten Highlights sowie die fünf wichtigsten Empfehlungen der Studie zur Optimierung Ihrer Omnichannel-Strategie. Kleine Vorschau: Die wichtigsten Ergebnisse von „The Omnichannel Difference“ Für diese Studie bat Forrester die Befragten darum, das Customer Obsession Assessment des Forschungsunternehmens zu absolvieren. Ziel war... --- ### 5 Strategies That Mature Marketing Teams Use to Maximize Omnichannel Results > Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty. - Published: 2022-11-03 - Modified: 2023-07-26 - URL: https://emarsystest.com/learn/blog/5-strategies-to-maximize-omnichannel-results/ - Categories: Actionable Insights - Translation Priorities: Optional Learn how leading firms build successful omnichannel strategies that lead to real revenue growth and increased loyalty. If you’re in marketing, there’s a good chance you’re using multiple channels to engage customers.   But can you say with confidence that your company is a mature omnichannel practitioner, one that maximizes its omnichannel strategies? Are you taking a customer-led, insights-driven approach that leads to revenue growth and improved customer experience? At Emarsys, we’re more than mildly interested in what it takes to achieve business outcomes with omnichannel marketing, and we wanted to explore these questions and more to uncover why some brands are more successful with their omnichannel strategies than others. To try to find answers, we partnered with business analyst Forrester®. In the study The Omnichannel Difference: How The Most Customer-Focused Companies Deliver The Value of Omnichannel, Forrester lays out their findings from a survey of 622 manager-level-and-above respondents, comparing more mature, customer-obsessed companies with less mature companies that are not customer obsessed. Forrester defines customer-obsessed companies as ones that put “customers at the center of leadership, strategy, and operations. ” What this article won’t do is rehash the entire report. Instead of a ho-hum summary (*yawn*), read on to get a quick fix with key highlights and explore the study’s five key recommendations for maximizing your omnichannel strategy.   Sneak Peek: Key Findings from The Omnichannel Difference For this study, Forrester asked respondents to take their Customer Obsession Assessment in order to compare low-maturity (non-customer-obsessed) and high-maturity (customer-obsessed) companies.   Here’s a quick look at some of the findings: Business maturity: Just 15% of companies met... --- ### Power to the Marketer: 5 Can't Miss Sessions - Published: 2022-10-27 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/5-cant-miss-sessions/ - Categories: Actionable Insights - Tags: marketing strategy, omnichannel marketing, personalization - Translation Priorities: Optional Catch up on the Power to the Marketer Festival with these 5 can't miss sessions with insights from brands such as TikTok, Vogue, Pangaia, and more! The Power to the Marketer Festival was a global marketing celebration that spanned five cities and more than fifty sessions. With sessions focusing on true 1:1 omnichannel customer engagement, harnessing the power of AI and automation, and the power of personalization, it offered a wealth of exciting material that could keep you watching the replays for days.   If you don’t have that kind of time but want to enjoy a taste of what this global marketing event had to offer, here are five excellent sessions you won’t want to miss. Customer Obsession: From Love Affair to Loyalty During day one, we heard how customer obsession is helping brands take once-in-a-while shoppers and turning them into lifelong loyalists. No session did a better job of giving actionable insights on this topic than “Customer Obsession: From Love Affair to Loyalty,” teaming up powerhouse marketers Sara Griffin, the Senior VP of Marketing of Saks Off Fifth, Elizabeth Preis, the Chief Marketing Office of Anthropologie, and Danielle Rios, Head of Loyalty at Innovasport.   Ms. Rios shared that Innovasport designed their loyalty program with a people-first, people-powered approach, always thinking about where their consumer is and meeting them there. The key, she shared, is to always be experimenting with new platforms. Saks Off Fifth’s Senior VP of Marketing gave insights into the company’s in-depth customer research that led to the development of their popular loyalty program. The team set out to understand how their customers wanted to shop. Of their most enthusiastic shoppers,... --- ### SAP Emarsys Autumn Release 2022: neue Funktionen und Innovationen für erfolgreiche Marketer > Entdecken Sie, welche Möglichkeiten SAP Emarsys Marketern bietet, damit sie überall interagieren, überall personalisieren, jede Person erreichen und echtes Omnichannel Customer Engagement erzielen können. - Published: 2022-10-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: Autumn Release 2022, omnichannel marketing - Translation Priorities: Optional Es ist keine leichte Zeit für Marketer. Die Erwartungen sind hoch. Die Marketingteams müssen alle Kund*innen jederzeit mit personalisierten Erlebnissen erreichen, unabhängig davon, welchen Kanal sie jeweils bevorzugen. Das bedeutet, dass echtes 1:1 Omnichannel Customer Engagement ein absolutes Muss ist. Diese Erwartung richten nicht nur die Verbraucher*innen an die Marketer, sondern auch ihre Unternehmen. Erschwerend kommt hinzu, dass von Marketern häufig verlangt wird, dass sie eine erfolgreiche Omnichannel-Strategie umsetzen, die in immer kürzerer Zeit und mit immer weniger Ressourcen Ergebnisse liefern soll. Diese Aufgabe mag entmutigend klingen, wenn man nicht über die richtige Technologie verfügt, um 1:1 Omnichannel-Erlebnisse bereitzustellen. Außerdem sollte man den richtigen Partner haben, der einen bei der Umsetzung der Omnichannel-Strategie unterstützt. Wir wissen, dass viele Marketer heute vor genau diesen Herausforderungen stehen. Wir arbeiten auch deshalb ständig an Innovationen, weil wir möchten, dass sich erfolgreiche Marketer diesen Erwartungen stellen, indem wir ihnen die Möglichkeit bieten, allen Menschen überall echtes 1:1 Omnichannel-Engagement bereitstellen zu können. Unser Emarsys Autumn Release 2022 bietet eine ganze Reihe neuer Innovationen und aktualisierter Funktionen. Sie wurden eigens dafür entwickelt, Marketern mehr Möglichkeiten zu geben und sie dabei zu unterstützen, mehr 1:1 Omnichannel-Erlebnisse zu liefern. Lesen Sie weiter, um mehr über die spannenden Neuerungen des neuen Release zu erfahren. Automatisierung und Personalisierung Ihre Kund*innen sollten das Gefühl haben, dass jede einzelne Interaktion, die sie von Ihrer Marke erhalten, sorgfältig geplant und speziell auf sie als Individuum zugeschnitten ist. Doch Ihr Marketingteam sollte nicht damit belastet werden, dass es diese Aufgabe manuell und Schritt für Schritt erledigen muss.... --- ### Autumn Release de SAP Emarsys 2022: nuevas funciones e innovaciones para facultar a los profesionales de marketing > Descubra cómo SAP Emarsys faculta a los profesionales de marketing para interactuar en cualquier lugar, personalizar las interacciones en todas partes y llegar a todo el mundo para lograr una verdadera interacción omnicanal con el cliente. - Published: 2022-10-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/ - Categories: SAP Emarsys Applied - Tags: Autumn Release 2022, Marketing omnicanal, omnichannel marketing - Translation Priorities: Opcional No es un momento fácil para los profesionales del marketing. Las expectativas son altas. Se les pide a los equipos de marketing que lleguen a cualquier cliente en todo momento y que brinden experiencias personalizadas, sin importar el canal que prefiera el cliente. Esto significa que es imperativo lograr una verdadera interacción omnicanal individualizada con el cliente. No solo los consumidores tienen dicha expectativa de los profesionales, sino también las empresas. Y para dificultar aún más la labor, se les suele pedir a los profesionales de marketing que utilicen una estrategia omnicanal exitosa que ofrezca resultados en menor tiempo y con menos recursos. Dicha tarea puede parecer desalentadora si no dispone de la tecnología adecuada para ofrecer experiencias omnicanal individualizadas o si no cuenta con el aliado adecuado para guiarlo en su estrategia omnicanal. Además, sabemos que muchos profesionales de marketing se enfrentan a estos mismos retos. De hecho, una de las razones por las que innovamos constantemente es para poder hacer que los profesionales de marketing estén a la altura de las expectativas a la hora de ofrecer una verdadera interacción omnicanal individualizada a todos y en cualquier lugar. Nuestro Autumn Release de Emarsys 2022 ofrece toda una serie de innovaciones y funciones actualizadas diseñadas específicamente para facilitar la labor a los profesionales de marketing y ayudarlos a ofrecer más experiencias omnicanal individualizadas. Siga leyendo para conocer más sobre las interesantes innovaciones que forman parte del nuevo lanzamiento. Automatización y personalización Sus clientes deben sentir que todas y cada... --- ### SAP Emarsys : Autumn Release 2022  – Nouvelles fonctionnalités et innovations pour optimiser les performances des marketeurs > Découvrez comment SAP Emarsys optimise l’engagement omnicanal et la personnalisation des messages. - Published: 2022-10-27 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/ - Categories: SAP Emarsys Applied - Tags: Autumn Release 2022, marketing omnicanal, omnichannel marketing - Translation Priorities: Optional Ce n'est pas une période facile pour les marketeurs. Le niveau d'exigence est élevé. On demande aux équipes marketing de cibler tous types de clients, à tout moment, et cela avec des expériences personnalisées et quel que soit leur canal de prédilection. Il est donc indispensable de mettre en place un véritable engagement client omnicanal one-to-one. Ceux sont là non seulement les exigences attendues des consommateurs, mais aussi des entreprises. De surcroît, on demande souvent aux marketeurs de déployer une stratégie omnicanale efficace pour obtenir des résultats plus rapides et souvent avec moins de ressources. La tâche peut sembler difficile si vous ne disposez pas d'une bonne technologie permettant de proposer des expériences omnicanales one-to-one ou si vous n'avez pas le bon partenaire pour vous guider dans votre stratégie omnicanale. Nous savons que ce sont précisément les problématiques auxquelles sont confrontés de nombreux marketeurs aujourd'hui. Une des raisons pour lesquelles nous innovons en permanence est que nous nous devons de donner aux marketeurs les moyens de fournir un véritable engagement omnicanal one-to-one quel que soit le client et où leur canal de choix. L'Autumn Release 2022 d’Emarsys offre toute une série de nouvelles fonctionnalités et d'innovations spécialement conçues pour donner plus de pouvoir aux marketeurs et leur permettre de fournir davantage d'expériences omnicanales one-to-one. Lisez la suite pour en savoir plus sur nos dernières innovations. Automatisations et personnalisation Vos clients doivent avoir le sentiment que chaque message reçus de votre marque a été élaboré rien que pour eux. Or, votre... --- ### SAP Emarsys Autumn Release 2022: New Features and Innovations to Empower Marketers > Discover how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement. - Published: 2022-10-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/new-features-and-innovations-to-empower-marketers/ - Categories: SAP Emarsys Applied - Tags: Autumn Release 2022, omnichannel marketing - Translation Priorities: Optional It’s not an easy time for marketers. Expectations are high. Marketing teams are being asked to reach any customer, any time, with personalized experiences, no matter which channel the customer prefers. This means true 1:1 omnichannel customer engagement is a must. Not only do consumers have this expectation of marketers, but so do their businesses. And to make matters more difficult, marketers are often asked to execute a successful omnichannel strategy that delivers results in less time and using fewer resources.   This task might sound daunting if you don’t have the right technology in place to help you deliver 1:1 omnichannel experiences, or have the right partner to guide you in your omnichannel strategy. And we know many marketers today are facing these very challenges. In fact, one of the reasons we constantly innovate is so that we can empower marketers to rise to the expectations of providing true 1:1 omnichannel engagement to everyone, everywhere.   Our Emarsys Autumn Release 2022 offers a whole host of new innovations and updated features specifically designed to give more power to marketers and help them deliver more 1:1 omnichannel experiences.   Read on to learn more about the exciting innovations that are part of the new release.   Automations and Personalization Your customers should feel that each and every engagement they receive from your brand was meticulously crafted and uniquely tailored to them as an individual. But your marketing team shouldn’t feel the burden of having to execute that manually, one at... --- ### Exploring Sustainability, Fashion, & Marketing with PANGAIA > Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview. - Published: 2022-10-25 - Modified: 2022-10-25 - URL: https://emarsystest.com/learn/blog/exploring-sustainability-fashion-and-marketing-with-pangaia/ - Categories: General, Thought Leadership - Tags: customer engagement, sustainability - Translation Priorities: Optional Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview. “It matters what you buy. ” These words of wisdom came from Eva Kruse, Group SVP of Global Engagement & Impact for PANGAIA, during Day 3 of the Power to the Marketer Festival, hosted by SAP Emarsys in partnership with Vogue Business. We’re all consumers, and as consumers, we know that what we buy matters to us — we care about the quality of the goods and services we purchase, we care that we’re receiving a good value for our dollars, and we care about our favorite brands.   But Eva — and PANGAIA — would say that it’s also important for us to care about the thought that goes into making our products. Because what we buy matters. During the Day 3 mainstage keynote of the festival in London, Eva spoke on the topic of Decision Making for a Digital World. She delivered valuable insights and tips for marketers about sustainability and the role that communication plays in the mission for more sustainable practices. A Little about PANGAIA PANGAIA is much more than just a fashion retailer. It’s a materials science company focused on promoting “an Earth-positive future. ” Their focus is on textile innovation, reducing the use of plastics in fashion, and solving environmental problems not only in the fashion industry but across other industries as well. PANGAIA strives to create clothing made from innovative elements that are sourced responsibly and are biodegradable, because fabric waste has a massive impact on the environment. PANGAIA uses both next-generation bio-materials... --- ### Day 3 Recap: Reaching New Audiences with Constant Innovation - Published: 2022-10-06 - Modified: 2022-10-06 - URL: https://emarsystest.com/learn/blog/day-3-recap-reaching-new-audiences-with-constant-innovation/ - Categories: Actionable Insights - Translation Priorities: Optional Catch up on Day 3 of the festival, including mainstage keynotes, must-watch sessions, insights from brands such as TikTok, Vogue, Pangaia, and more! It went by in a flash, but Day 3 of the Power to the Marketer Festival has come and gone (although you can still re-watch your favorite sessions on demand or catch the ones you missed). Read on to gain insights shared on this jam-packed day of sessions and keynotes. It’s no surprise that the world continues to change, and marketers need to adapt to the new ways customers are shopping and interacting with their favorite brands. The aim of the speakers on Day Three of the festival was to help you integrate the learnings from Days One and Two and carry them into the future. Getting comfortable with innovation and reaching new audiences is the name of the game to stay relevant to customers. There are many innovative ways brands are staying relevant and finding new customers, as well as using the evolving tools offered by SAP Emarsys to deepen personalization. There isn’t just one way to accomplish that, though, so to tell the story right, we have — in association with Vogue Business — brought together a host of speakers working with expert brands from across the globe. In addition to the great brands participating in the festival, Day Three brought a wealth of Emarsys product training and best-practices sessions to help marketers make the most of all the tools at our disposal as marketers. Read on to find out more about all of the fun ideas shared on the final day of the festival. Constant Innovation in... --- ### Day 2 Recap: Aligning Omnichannel Marketing, CX, and Revenue > Get the recap of Day 2 of the festival — highlights from Forrester, the SAP Emarsys Product Keynote, Gibson Guitars, stand-out sessions, and more! - Published: 2022-10-05 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-day-2-recap-gibson-guitars-forrester-emarsys-keynote/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: omnichannel marketing, power to the marketer - Translation Priorities: Optional We’re halfway through our Power to the Marketer festival, but we’re not even close to slowing down this global marketing celebration. The first day of the event focused on leading the way to customer engagement, but the second day was all about omnichannel marketing, finding the right balance between CX and revenue, and empowering marketers on their path to true 1:1 omnichannel engagement.   Here’s a quick recap of what we learned during Day Two of our Power to the Marketer festival. Learning the Key to Customer Obsession with Forrester During Day One, we heard how customer obsession is helping brands take once-in-a-while shoppers and turn them into lifelong loyalists. But on Day Two, we had a chance to go deeper into customer obsession. Rusty Warner, Forrester’s VP Principal Analyst, led us through a presentation highlighting the importance of cross-channel marketing and unlocking customer obsession.   Here are a few top takeaways from the session: Customer obsession is a business-critical operating model. As a marketer, your priority should be to understand your customer, develop a strategy based on that understanding, and deliver experiences everyday that live up to those strategies. When the customer is at the center of your leadership, strategy, and operations, you’re better positioned to drive the kind of omnichannel customer engagement that delivers tangible growth and revenue. This makes it a must, not a “nice-to-have” position. Personalization should not be conflated with experiences. Personalization as a pure marketing tactic without regard for the customer’s needs and preferences... --- ### Consumers Will Increase Spending on Black Friday > Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. - Published: 2022-10-05 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/black-friday-making-the-most-of-the-big-day-duplicate/ - Categories: Actionable Insights - Tags: automation, black friday, customer engagement, personalization - Translation Priorities: Optional Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. A new study of 3,006 shoppers by Emarsys revealed insight into consumers’ shopping intent that may feel surprising in light of recent economic news, but which is great for marketers: one in five (21%) U. S. consumers will do most of their holiday shopping on Black Friday — with over a third (35%) increasing their spend from 2021.   According to the study, the average American consumer is expected to spend $441 over the Black Friday weekend. That’s a 16% increase from $381 in 2021. Less than a quarter of consumers (24%) plan to decrease their spending this Black Friday. . Value is on consumers’ minds Increased spending may come as a surprise given global economic concerns. However, Emarsys’ research indicates that consumers are spending more discerningly to maximize the value they get for their spending.   Seeking the biggest discounts (41%), taking advantage of free returns (37%) and grabbing deals early (28%) are top-of-mind for consumers this Black Friday. For those who intend to scale back, it’s unsurprising that inflation (61%), the global cost-of-living crisis (56%), and fear of recession (36%) were cited as the most common reasons. This more discerning approach to shopping will impact the channels that consumers will use to make purchases. While online purchases (62%) lead the way, 47% of consumers also plan to shop in-store. COVID-19 has become mostly a thing of the past for many, as only 11% will avoid brick-and-mortar stores due to health concerns. All of this suggests that both digital... --- ### Nuevas innovaciones de SAP Emarsys para dar más poder a los profesionales de marketing > Descubra cómo SAP Emarsys capacita a los profesionales de marketing para interactuar en cualquier lugar, personalizar las interacciones en todas partes y llegar a todo el mundo para lograr un verdadero compromiso omnicanal con el cliente. - Published: 2022-10-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/ - Categories: Innovative Perspectives, SAP Emarsys Applied - Tags: Estrategia de marketing, innovación, innovation, Marketing omnicanal, marketing strategy, omnichannel marketing - Translation Priorities: Opcional Si ha participado de nuestro festival Power to the Marketer, se ha unido a cualquiera de nuestros webinars, ha leído cualquiera de nuestros blogs, ha visitado nuestro sitio web, o simplemente ha conversado con alguna persona que trabaja en Emarsys, sabrá que nuestro objetivo es aportar más poder a los profesionales de marketing. Pero para darle pleno poder a los profesionales de marketing y ayudarlos a lograr una verdadera captación omnicanal 1:1 con el cliente, creemos que es importante dedicarnos a la innovación continua. Durante la presentación inicial de productos de Emarsys, que se realizó el segundo día de nuestro festival Power to the Marketer, conocimos las próximas innovaciones en las que está trabajando Emarsys. Estas interesantes funciones se desarrollaron específicamente pensando en los profesionales de marketing, con el fin de apoyarlos y ayudarlos a interactuar en cualquier lugar, personalizar las interacciones en todas partes, y llegar a todo el mundo, independientemente del público o la magnitud del negocio. Entonces, ¿cómo lo hacemos exactamente? Continúe leyendo para conocer más sobre las recientes innovaciones y los productos que Emarsys lanzará próximamente. Interactuar en cualquier lugar Actualmente, si espera que un cliente se acerque (es decir, a su marca) según sus términos (es decir, en los canales que sólo usted y su equipo de marketing prefieren), va a tener que esperar mucho, mucho tiempo. De hecho, quizá ni siquiera se acerque. Es por eso que los clientes de hoy tienen la comodidad y la expectativa de elegir cuándo, dónde y cómo quieren... --- ### De nouvelles innovations SAP Emarsys pour donner plus de pouvoir aux marketeurs > Découvrez comment SAP Emarsys donne aux marketeurs les moyens d'engager et de personnaliser la communication à un large éventail de clients tout en garantissant un véritable engagement omnicanal. - Published: 2022-10-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/ - Categories: Innovative Perspectives, SAP Emarsys Applied - Tags: innovation, marketing omnicanal, marketing strategy, omnichannel marketing, stratégie marketing - Translation Priorities: Optional Vous avez assisté à notre festival Power to the Marketer, participé à l'un de nos webinaires, lu l'un de nos articles de blog, consulté notre site web, ou simplement parlé à quelqu'un qui travaille chez Emarsys, vous savez que notre objectif principal est de donner plus du pouvoir aux marketeurs. Pour donner plus de moyens aux marketeurs et les aider à atteindre un véritable engagement client omnicanal one-to-one, nous pensons que nous devons constamment innover.   La présentation des produits Emarsys, qui s'est déroulée le deuxième jour de notre festival Power to the Marketer, a révélé les dernières innovations d'Emarsys et celles à venir. Ces excellentes fonctionnalités ont été créées spécialement pour aider les marketeurs à engager et à personnaliser sur différents canaux, et sans limitation d’audience, quel que soit le profil et la taille de leur entreprise.   Comment faire concrètement ? Lisez la suite pour en savoir plus sur les dernières innovations et sur les produits qui seront bientôt proposés par Emarsys.   Engagement multicanal De nos jours, si vous attendez qu'un client vienne à vous (c'est-à-dire à votre marque) selon vos conditions (c'est-à-dire en utilisant les canaux que seuls vous et votre équipe marketing préférez), vous risquez d'attendre longtemps, très longtemps.   Il se peut même que les clients ne viennent pas du tout à vous. En effet, les clients d'aujourd'hui ont le privilège de pouvoir choisir quand, où et comment s'engager auprès d'une marque : ce sont eux qui décident. Pour stimuler la croissance et les revenus de votre entreprise (ce qui est de... --- ### New SAP Emarsys Innovations to Bring More Power to Marketers > Learn how SAP Emarsys empowers marketers to engage anywhere, personalize everywhere, and reach everyone for true omnichannel customer engagement. - Published: 2022-10-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-empowers-marketers-through-innovation/ - Categories: Innovative Perspectives, SAP Emarsys Applied - Tags: innovation, marketing strategy, omnichannel marketing - Translation Priorities: Optional If you’ve attended our Power to the Marketer festival, joined any of our webinars, read any of our blogs, visited our website, or even just talked to anyone who works at Emarsys, you’ll know that we’re all about bringing more power to marketers. But to fully empower marketers and help them achieve true 1:1 omnichannel customer engagement, we believe it’s important to dedicate ourselves to continuous innovation.   During the Emarsys Product Keynote Presentation, which took place on day two of our Power to the Marketer festival, we learned about the new and upcoming innovations in the works from Emarsys. These exciting features were created specifically with the marketer in mind, to support them, and to help them engage anywhere, personalize everywhere, and reach anyone, no matter the audience or scale of their business.   So how exactly do we do that? Read on to learn more about the latest innovations and products coming soon from Emarsys.   Engage Anywhere These days, if you’re waiting for a customer to come to you (i. e. , your brand) on your terms (i. e. , the channels that only you and your marketing team prefer), you’re going to be waiting a long, long time.   In fact, they might not come to you at all.   That’s because today’s customers have the luxury and expectation of choosing when, where, and how they engage with a brand — it’s all on their terms. If you want to drive growth and revenue for your... --- ### Day 1 Recap: Leading the Way to Better Customer Engagement > Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky. - Published: 2022-10-04 - Modified: 2022-10-05 - URL: https://emarsystest.com/learn/blog/day-1-recap-leading-the-way-to-better-customer-engagement/ - Categories: Customer Stories, Thought Leadership - Tags: customer engagement, omnichannel marketing, power to the marketer, SAP Emarsys events - Translation Priorities: Optional Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky. It’s hard to believe, but the very first day of the Power to the Marketer Festival is already behind us. At the top of everyone's mind was how marketers have had a few rollercoaster years of rapid adaptation, and with the economy the way it is currently, you have to be just as agile as ever to connect with consumers.   Real 1:1 customer engagement is what we strive for as marketers, and this festival is putting essential tools and strategies in your hands. We’re helping you better understand and use your data, deliver tailored brand experiences, and turn casual one-time shoppers into loyal customers.   There’s more than one way to accomplish that, though, so to tell the story right, we have — in association with Vogue Business — brought together a host of speakers working with expert brands from across the globe. Together, we’re sharing real stories and real results that will help you pave the way to greater customer engagement and real business outcomes. Read on to discover all of the amazing marketing shenanigans we got up to on Day 1 of the festival. Welcome, Bienvenu, to the Festival of Customer Engagement Our mainstage keynotes (now available on-demand) were broadcast live from New York City in association with Vogue Business, and we also kicked off our in-person event in Paris. To get us started, Emarsys CEO Joanna Milliken gave this summary of the driving force behind this festival:  “Over the next three days, we hope to show... --- ### Les marketeurs mis à l'honneur dans le monde entier ! Des sessions en direct en ligne, en présentiel et à la demande. > En collaboration avec Vogue Business, SAP Emarsys met à l’honneur les marketeurs du monde entier au cours du Festival Power to the Marketer ! - Published: 2022-09-27 - Modified: 2022-10-04 - URL: https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: marketing strategy, power to the marketer, stratégie de marketing - Translation Priorities: Optional En collaboration avec Vogue Business, Emarsys met à l’honneur les marketeurs du monde entier au cours du Festival Power to the Marketer ! L'engagement client se mondialise, il est donc logique que vos pairs deviennent eux aussi mondiaux. Les marketeurs ne se contentent plus de se tourner vers les pairs de leur secteur et de leur région pour trouver des idées et de l'inspiration. Par ailleurs, quels que soient leur secteur ou leur pays d’activité, les professionnels du marketing rencontrent des difficultés similaires et peuvent donc apprendre les uns des autres. D’où l'intérêt du prochain Festival Power to the Marketer, qui se tiendra du 4 au 6 octobre 2022 . Il permettra aux marketeurs du monde entier de se rencontrer, de découvrir leurs histoires, de présenter leurs réussites et de célébrer l'impact exercé sur leur entreprise. Emarsys, en collaboration avec Vogue Business, réunit les meilleurs marketeurs, chefs d'entreprise et experts du secteur dans le cadre de cet événement marketing non exhaustif, accessible à la fois en ligne, en présentiel et à la demande. Préparez-vous à faire le plein d'énergie ! Voici un aperçu du programme. Événements locaux et en direct, connexions mondiales La technologie moderne nous permet de nouer facilement des relations avec des personnes du monde entier. Mais rien ne remplace les rencontres en face à face. C'est pourquoi, lorsque nous parlons de réunir les marketeurs dans le cadre du Festival Power to the Marketer, nous parlons de les réunir physiquement pour leur permettre d'apprendre les uns des autres,... --- ### Celebramos a los profesionales de marketing de todo el mundo (en vivo en línea, presencial y on-demand) > Conozca cómo SAP Emarsys, en asociación con Vogue Business, reune a los profesionales de marketing de todo el mundo para la celebración global durante el festival Power to the Marketer Festival. - Published: 2022-09-27 - Modified: 2022-10-03 - URL: https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: Estrategia de marketing, marketing strategy, power to the marketer - Translation Priorities: Opcional A medida que la captación de clientes se vuelve más global, tiene sentido que sus compañeros profesionales de marketing también provengan de diferentes partes del mundo. Los profesionales de marketing de marcas ya no buscan inspiración e ideas solo de otros profesionales dentro su propia industria o región. Los profesionales de marketing de diferentes industrias y países enfrentan desafíos similares y, es por ello, que pueden aprender mucho los unos de los otros. Precisamente en eso radica la belleza del próximo Power to the Marketer Festival que se llevará a cabo del 4 al 6 de octubre del 2022. Se trata de generar un vínculo entre los profesionales de marketing de todo el mundo para poder oír sus historias, conocer sus logros y celebrar el impacto que tienen en sus negocios. Durante el festival, Emarsys, junto con Vogue Businesses, reunirá a profesionales de marketing, líderes empresariales y expertos de la industria de las marcas más reconocidas para un evento multitudinario centrado en marketing que se llevará a cabo en vivo en línea, presencial y on-demand. ¡Así que prepárese para divertirse! Esto es lo que le espera si se une a la celebración. Eventos locales en vivo y conexiones globales Gracias a las nuevas tecnologías, podemos entablar relaciones con otras personas, sin importar en qué lugar del planeta se encuentren. Sin embargo, nada se compara con la emoción y la conexión de las interacciones cara a cara. Es por eso que cuando hablamos de reunir a los profesionales de marketing en... --- ### Celebrating Marketers Across the Globe — Live Online, In-Person & On-Demand > Learn how SAP Emarsys in association with Vogue Business is bringing marketers around the world together for a global celebration during the Power to the Marketer Festival. - Published: 2022-09-27 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/celebrating-marketers-across-the-globe-live-online-in-person-on-demand/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: marketing strategy, power to the marketer - Translation Priorities: Optional As customer engagement becomes more global, it stands to reason that your marketing peers are also global. No longer do brand marketers look solely to marketers in their own industry and region for insights and inspiration. Instead, marketers from many different industries and countries face similar challenges, and thus can learn from one another.   That’s the beauty of the upcoming Power to the Marketer Festival taking place on October 4–6, 2022 — it’s all about connecting with marketers from around the world to hear their stories, showcase their successes, and celebrate the impact they make for their businesses.   During the festival, Emarsys, in association with Vogue Business, will bring top brand marketers, business leaders, and industry experts together for a jam-packed, marketing-centric event — live online, in-person, and on-demand. So get ready and get pumped! Here’s a look at what’s in store for you when you join the celebration.   Live & Local Events, Global Connections Modern technology allows us to easily forge relationships with others no matter where they are on the planet. But nothing replaces the joy and connection that comes from face-to-face interactions.   That’s why when we talk about bringing marketers together for the Power to the Marketer Festival, we mean literally bringing marketers together in the same physical space to learn, grow, and connect. So if you’re looking for fun, exciting, and informative in-person experiences with marketing leaders and industry experts, we’ll have live events happening simultaneously in multiple cities throughout the world... --- ### Movable Ink, Accenture et Dynamic Yield révèlent les nouvelles tendances Tech 2022 > Découvrez ces cinq marques de la Tech qui interviendront lors du prochain festival Power to the Marketer, du 4 au 6 octobre. Lire plus ! - Published: 2022-09-21 - Modified: 2022-09-28 - URL: https://emarsystest.com/learn/blog/tech-trends-for-2022/ - Categories: Innovative Perspectives - Tags: power to the marketer - Translation Priorities: Optional Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now! Nous sommes officiellement entrés dans une nouvelle ère marquée par la datafication, la personnalisation, les mondes virtuels, le XaaS - Everything-as-a-Service,l'Intelligence Artificielle et la demande instantanée. Cinq entreprises à la pointe de la technologie nous rejoindront dans deux semaines, dans le cadre du festival Power to the Marketer (du 4 au 6 octobre), pour approfondir ces sujets (et bien d'autres). Dynamic Yield, Jebbit, Movable Ink, Mention Me, et Accenture exposeront les changements à venir, les tendances invisibles et les modèles inexploités que les marques peuvent utiliser pour stimuler leur croissance l'année prochaine. Voici un aperçu de ces sessions, ainsi que les liens pour vous y inscrire. Sujet n° 1 : Corriger les erreurs courantes de la personnalisation email grâce au Machine Learning Si vous êtes prêt à adopter des cas d'usages spécifiques du Machine Learning ou l'apprentissage machine dans vos campagnes email, cette session est pour vous. S'il est si important d’opter pour l'apprentissage machine (ML) dans les campagnes email, pourquoi tout le monde ne le fait-il pas ? Il existe trois grands obstacles qui empêchent actuellement la grande majorité des marketeurs de maximiser l'efficacité de leurs logiciels de messagerie. Découvrez-les dans cette session riche en informations. Participez à la session que tiendra Dynamic Yield et découvrez une solution facile à mettre en œuvre pour vaincre ces obstacles majeurs. L’année 2023 sera probablement l'année où le Machine Learning sera l’outil indispensable dans le marketing avec un large potentiel d’application pour les campagnes d'email. Intervenante : Emma Furlong, Directrice Marketing Produit,... --- ### Movable Ink, Accenture y Dynamic Yield presentan las nuevas tendencias tecnológicas para el 2022 > Mire estas cinco marcas de tecnología que participarán en el próximo festival Power to the Marketer del 4 al 6 de octubre. ¡Obtenga más información! - Published: 2022-09-21 - Modified: 2022-09-27 - URL: https://emarsystest.com/learn/blog/tech-trends-for-2022/ - Categories: Innovative Perspectives - Tags: power to the marketer - Translation Priorities: Opcional Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now! Oficialmente hemos ingresado en una nueva era definida por la datificación, la personalización, mundos virtuales, servicios integrales, la IA y la inmediatez a demanda. En solo dos semanas, las cinco mejores empresas de la industria de la tecnología se unirán al evento Power to the Marketer (del 4 al 6 de octubre) para profundizar sobre estos temas (y muchos más). Dynamic Yield, Jebbit, Movable Ink, Mention Me, y Accenture compartirán los próximos avances, las tendencias inéditas y los modelos por explotar que las marcas pueden utilizar para impulsar el crecimiento el próximo año. A continuación, le mostramos un avance de estas sesiones junto con los enlaces para inscribirse en cada una de ellas. Sesión n. º 1: Cómo solucionar los errores más comunes de personalización del correo electrónico mediante el aprendizaje automático Si está preparado para incorporar a sus campañas por correo electrónico casos de uso específicos de aprendizaje automático, esta sesión le proporcionará la información que necesita. Si es tan importante implementar el aprendizaje automático en acciones por correo electrónico, ¿por qué muchas firmas aún no lo han hecho? Hay tres grandes retos que impiden a la gran mayoría de los profesionales de marketing maximizar la eficacia de sus programas de correo electrónico; descubra cuáles son en esta sesión que contiene mucha información. Únase a Dynamic Yield y obtenga la fórmula fácil de implementar para superar estos obstáculos clave y que el 2023 sea el año en el que se integre el aprendizaje automático como pieza central de su... --- ### Movable Ink, Accenture und Dynamic Yield sprechen über die neuen Tech-Trends für das Jahr 2022 > Wir möchten Ihnen fünf Technologiemarken vorstellen, die beim kommenden Power to the Marketer Festival (04. bis 06. Oktober) dabei sein werden. - Published: 2022-09-21 - Modified: 2022-09-27 - URL: https://emarsystest.com/learn/blog/tech-trends-for-2022/ - Categories: Innovative Perspectives - Tags: power to the marketer - Translation Priorities: Optional Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now! Wir sind bereits in ein neues Zeitalter eingetreten, das durch Entwicklungen wie Datafizierung, Personalisierung, virtuelle Welten, Everything as a Service, Artificial Intelligence und On-Demand verfügbare Unmittelbarkeit geprägt ist. Auf dem Power to the Marketer Festival, das in genau einer Woche (vom 04. bis 06. Oktober) stattfinden wird, haben wir fünf führende Unternehmen aus der Tech-Szene zu Gast, die sich mit diesen (und vielen anderen) Themen befassen werden. Dynamic Yield, Jebbit, Movable Ink, Mention Me und Accenture werden über bevorstehende Veränderungen, noch unentdeckte Trends und bisher unerschlossene Modelle berichten, mit denen Marken ihr Wachstum auch im nächsten Jahr steigern können. Hier finden Sie einen kleinen Vorgeschmack auf diese Veranstaltungen (sowie Links, über die Sie sich für die einzelnen Sessions anmelden können). Thema Nr.  1: Mit Machine Learning typische Schwachstellen bei der E-Mail-Personalisierung beheben Falls Sie daran interessiert sind, bestimmte Use Cases für Machine Learning in Ihre E-Mail-Kampagnen zu integrieren, dann sind Sie bei dieser Session genau richtig. Wenn die Einführung von ML im E-Mail-Bereich so wichtig ist, warum haben es dann noch nicht alle Unternehmen umgesetzt? Aktuell gibt es drei große Herausforderungen, die die überwiegende Mehrheit der Marketer davon abhalten, die Effizienz ihrer E-Mail-Programme zu maximieren. Welche das sind, erfahren Sie in dieser informativen Session. Dynamic Yield möchte Ihnen eine einfach umzusetzende Formel zur Beseitigung dieser Haupthindernisse an die Hand geben. Machen Sie das Jahr 2023 zu dem Jahr, in dem Sie Machine Learning als zentrales Element Ihrer Strategie einbinden. So sind Sie in der Lage, integrierte E-Mail-Kampagnen zu erstellen, mit... --- ### Movable Ink, Accenture & Dynamic Yield Reveal New Tech Trends for 2022 > Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now! - Published: 2022-09-21 - Modified: 2024-01-09 - URL: https://emarsystest.com/learn/blog/tech-trends-for-2022/ - Categories: Innovative Perspectives - Tags: power to the marketer - Translation Priorities: Optional Five leading tech brands will rock the stage at Power to the Marketer October 4-6 streaming live. Learn more and register now! We’ve officially entered a new age – one defined by datafication, personalization, virtual worlds, everything-as-a-service, AI, and on-demand immediacy. Joining us in two weeks at Power to the Marketer (Oct. 4-6) will be five companies at the top of the tech scene who will be digging into these (plus many more) topics.   Dynamic Yield, Jebbit, Movable Ink, Mention Me, and Accenture will share upcoming shifts, unseen trends, and untapped models that companies are beginning to use to drive growth in new ways. Here’s a sneak peek at these sessions along with links to register for each.   Topic #1: Fixing Common Email Personalization Flaws with Machine Learning If you’re ready to adopt specific machine learning use cases into your email campaigns, this session will deliver. You might be wondering, "if adopting ML into email is possible, why hasn’t everyone done it yet? " There are three major challenges currently holding the vast majority of marketers back from maximizing the efficacy of their email programs – we'll be divulging what they are in this info-packed session. Join Emma from Dynamic Yield and get the easy-to-implement formula to combat these obstacles. 2023 will likely be the year machine learning becomes widely adopted in marketing, and one of those big areas of opportunity is within email campaigns. We'll explore just how all of this is coming to fruition to equip you with tangible takeaways to make it happen sooner than later.   Speaker: Emma Furlong, Director of Product Marketing, Dynamic Yield Time:... --- ### Was das Android-13-Update für Marketer bedeutet > Mit Android 13 steht eine große Veränderung bevor. Hier erfahren Sie, wie Marketer diese zu ihrem Vorteil nutzen können. Lesen Sie weiter! - Published: 2022-09-16 - Modified: 2022-10-11 - URL: https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/ - Categories: Thought Leadership, Wichtige Erkenntnisse - Tags: Marketingstrategie, mobile marketing, omnichannel marketing, Personalisierung - Translation Priorities: Optional There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. Für Android gibt es bald ein Update, das Sie sich näher ansehen sollten. Mehr als die Hälfte aller Smartphone-Nutzer*innen weltweit verwendet das Android-Betriebssystem (mit regionalen Unterschieden). Eine große Zielgruppe ist also von diesem Update betroffen.   Das genaue Veröffentlichungsdatum ist noch nicht bekannt, aber die meisten Fachleute sind sich einig, dass es wahrscheinlich noch in diesem Herbst erscheinen wird. Deshalb ist es jetzt an der Zeit, sich Gedanken darüber zu machen, damit Ihre Marke optimal darauf vorbereitet ist, die Veränderungen so reibungslos wie möglich zu gestalten und alle sich bietenden Chancen zu nutzen. In diesem Beitrag befassen wir uns mit den Änderungen und erläutern, wie sie sich auf Ihre Kund*innen auswirken werden. Änderungen in Android 13 Das Update auf Android 13 wird für Android-Nutzer*innen eine wesentliche Änderung mit sich bringen. Auch Marketer, deren Marke eine App nutzt, um mit Kund*innen zu kommunizieren, werden davon betroffen sein. Einer der Unterschiede zwischen iOS und Android besteht darin, dass Apple iOS-Nutzer*innen aufgefordert werden, Benachrichtigungen zuzulassen, während diese Option für Android-Nutzer*innen automatisch aktiviert wird. Wenn für Ihre App bestimmte Berechtigungen erforderlich sind (z. B. Datenzugriff oder die Möglichkeit, Benachrichtigungen zu senden), weist iOS die Nutzer*innen darauf hin, bevor sie die App herunterladen. Sie wissen also bereits, was sie erwartet.   Android-Nutzer*innen, die Benachrichtigungen automatisch erhalten, erwarten nicht, dass sie gefragt werden, ob sie Benachrichtigungen erhalten möchten. Aber das wird sich bald ändern. Ab Android 13 wird das System, ähnlich wie bei iOS, die Zustimmung zu Push-Benachrichtigungen voraussetzen. Das mag Android-Nutzer*innen, die mit der Opt-in-... --- ### Qué supone la actualización de Android 13 para los expertos en marketing > Se avecina un gran cambio con Android 13 y he aquí cómo los expertos en marketing pueden ponerlo de su parte. Más información. - Published: 2022-09-16 - Modified: 2022-10-07 - URL: https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/ - Categories: Actionable Insights, Thought Leadership - Tags: Estrategia de marketing, Marketing omnicanal, mobile marketing, personalización - Translation Priorities: Opcional There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. Android está a punto de sacar una actualización a la que hay que prestar atención. Más de la mitad de los usuarios de smartphone utilizan el sistema operativo de Android en todo el mundo (con variaciones regionales, por lo que se va a producir un impacto en un número significativo de su base de audiencia.   No tenemos una fecha fija a la que esperar para la actualización de Android, aunque la mayoría de expertos coincide en que es probable que se produzca este otoño. Ahora es el momento de empezar a pensar en las preguntas que plantea para que su marca pueda estar preparada para minimizar los dolores que puede traer consigo el cambio y aprovechar las oportunidades que surgen. En esta publicación exploramos el cambio y compartimos cómo afectará a sus clientes para que pueda hacer una transición sin fisuras. Qué cambia con Android 13 La actualización a Android 13 traerá consigo un cambio significativo para los usuarios de Android y afectará a cualquier experto en marketing cuya marca use una aplicación para fidelizar a los clientes. Históricamente, una de las diferencias entre iOS y Android es que a los usuarios de iOS de Apple siempre se les ha preguntado si deseaban permitir notificaciones, mientras que los de Android lo hacían automáticamente. Si su aplicación exige permisos (como acceso a datos o la posibilidad de enviar notificaciones, iOS se lo hace saber a los usuarios antes de descargar la aplicación. Esto significa que, cuando los usuarios de iOS... --- ### What the Android 13 Update Means for Marketers > There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. Read more! - Published: 2022-09-16 - Modified: 2022-09-21 - URL: https://emarsystest.com/learn/blog/what-the-android-13-update-means-for-marketers/ - Categories: Actionable Insights, Thought Leadership - Tags: marketing strategy, mobile marketing, omnichannel marketing, personalization - Translation Priorities: Optional There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor. Android has an update coming soon, and it’s one to pay attention to. With more than half of smartphone users using the Android operating system worldwide (with regional variations), it’s sure to impact a significant number of your audience base.   We don’t have a hard-and-fast date on when to expect this Android update, although most experts agree that it’s likely to be rolled out this fall. So now’s the time to start thinking about the questions it poses so your brand can be ready to minimize any pain the change may bring and take advantage of all the opportunities it opens up. In this post, we explore the change and share how it will affect your customers so you can make the transition seamlessly. What’s Changing With Android 13 The update to Android 13 will bring one significant change to Android users, and it will affect any marketer whose brand uses an app to engage with customers. Historically, one of the differences between iOS and Android is that Apple iOS users were prompted to allow notifications, whereas Android users were automatically opted in. If your app requires permissions (like data access or the ability to send notifications), iOS makes users aware of that prior to downloading an app. This means that when iOS users get your notification, they’re primed to expect it.   Android users who have been automatically opted in to notifications do not expect to be asked whether they want to get notifications. But that’s changing. Starting... --- ### Se anuncian los oradores del festival Power to the Marketer: Disney, Happy Socks y Forrester serán los protagonistas > Conozca el programa de primera categoría compuesto por los mejores oradores entre los minoristas de todo el mundo que participarán en el festival Power to the Marketer del 4 al 6 de octubre. Obtenga más información e inscríbase. - Published: 2022-09-13 - Modified: 2022-09-19 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-sessions/ - Categories: Innovative Perspectives - Tags: Estrategia de marketing - Translation Priorities: Opcional Dentro de menos de un mes, nos reuniremos en línea y, por primera vez en más de tres años, en persona (Berlín, París, Sídney, Nueva York y Londres serán los anfitriones), para el festival Power to the Marketer. Recientemente se han dado a conocer los oradores y presentadores principales del evento. El programa de este año incluye un grupo de primera categoría. Quisimos adelantar algunas de las marcas que encabezarán el evento y lo que compartirán en sus sesiones. Sesión n. º 1: La experiencia del cliente en todos los canales de Pet Circle Título de la sesión: El recorrido de Pet Circle hacia una sofisticada gestión del ciclo de vida del cliente Orador: Negar Mokhtarnia, directora de Producto Fecha: 4 de octubre, 10:00 horas AEDT Únase a la directora de Producto Negar Mokhtarnia para compartir el recorrido de Pet Circle desde los programas básicos del ciclo de vida hasta la segmentación avanzada y el análisis predictivo. Aprenderá cómo la empresa australiana de suministros para mascotas en línea con sede en Sídney ofrece experiencias personalizadas utilizando compromisos e incentivos clave para los dueños de mascotas. Negar fundó el Equipo de Ciclo de Vida de Pet Circle en 2021 para atraer y retener a sus clientes mediante segmentaciones avanzadas, estrategias omnicanal y análisis predictivos propios, por lo que recibirá la primicia directamente de la fuente. Esta será una gran sesión para cualquier persona centrada en la gestión del ciclo de vida y la experiencia del cliente (CX, Customer Experience). Sesión n.... --- ### Speakers Revealed for Power to the Marketer Festival: Disney, Happy Socks, Forrester to Headline > Check out a star-studded lineup of top speakers from global retailers at Power to the Marketer October 4-6. Learn more and register. - Published: 2022-09-13 - Modified: 2022-09-13 - URL: https://emarsystest.com/learn/blog/power-to-the-marketer-sessions/ - Categories: Innovative Perspectives - Tags: marketing strategy - Translation Priorities: Optional Less than one month from now, we’ll congregate online and for the first time in over three years, in person (Berlin, Paris, Sydney, New York and London to host), for the Power to the Marketer festival. Speakers and keynotes were recently released for the event, and this year’s lineup features a star-studded group. We wanted to preview a few brands spearheading the event, plus what they’ll be sharing in their session. Session #1: Pet Circle’s Cross-Channel Customer Experience Session Title: Pet Circle's Journey to Sophisticated Customer Lifecycle Management  Speaker: Director of Product Negar Mokhtarnia Date: 10/4, 10am AEDT Join Director of Product Negar Mokhtarnia as she shares Pet Circle's journey from basic lifecycle programs to advanced segmentation and predictive analytics. You’ll learn how the Australian online pet supplies company based in Sydney delivers personalized experiences using key engagements and incentives for pet owners. Negar founded Pet Circle's Lifecycle team in 2021 to engage and retain their customers through advanced segmentations, omnichannel strategies, and proprietary predictive analytics so you’ll be getting the scoop right from the source.   This will be a great session for anyone focused on lifecycle management and CX.   Session #2: How The Football Association Gains Fans Session Title: The FA's Champion CRM Strategy to Increase Fan Engagement  Speaker:  CRM & Membership Lead at The Football Association Paul Brierley  Date: 10/4, 9am BST Fans of football and winning CRM strategies are in for a treat when the Football Association’s CRM and Membership Lead Paul Brierley takes center... --- ### Más allá del Black Friday: Tres estrategias de interacción para maximizar los resultados después de las fiestas > Descubre tres estrategias esenciales de captación de clientes después de las fiestas navideñas para maximizar el crecimiento de los clientes y los ingresos más allá del Black Friday. - Published: 2022-09-07 - Modified: 2022-09-21 - URL: https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/ - Categories: Actionable Insights - Tags: black friday, compromiso del cliente, customer engagement, Estrategia de marketing - Translation Priorities: Opcional El Black Friday es un momento emocionante para los profesionales de marketing de minoristas y comercio electrónico. También puede ser un momento estresante. Con multitud de compradores nuevos y existentes que buscan adquirir productos y servicios, los especialistas en marketing se enfrentan a una enorme demanda para atraer a todos ellos con experiencias altamente satisfactorias. Para complicar aún más las cosas, cada marca de la competencia pone lo mejor de sí en cuanto a marketing se refiere durante este momento, trabajando arduamente para superarse unas a otras y ganar la mayor parte de los clientes. El botín va a parar con las marcas con la mejor estrategia y ejecución de marketing. Si has visto nuestro webinar sobre la preparación para las fiestas o has visitado nuestro centro de recursos sobre cómo dominar el Black Friday, lo más probable es que ya hayas formulado una estrategia sólida para promover la interacción con los clientes durante ese día tan importante. Sin embargo, si tu único objetivo es ganar a lo grande durante el Black Friday y, por lo tanto, no has formulado un plan para después de las fiestas, está perdiendo una gran oportunidad de aumentar tu lista de clientes y tus ingresos durante el cuarto trimestre y mucho más allá. Este año, no dejes oportunidades sobre la mesa. Establece un plan para fomentar las relaciones con los clientes nuevos y existentes y continuar acelerando los resultados comerciales. Para empezar, veamos tres estrategias de interacción que querrás seguir después del Black Friday... --- ### <strong>Post-Black Friday : 3 stratégies d'engagement pour maximiser les résultats au-delà des fêtes de fin d'année</strong><strong></strong> > Découvrez trois stratégies essentielles d'engagement client pour maximiser le développement de la clientèle et les revenus après le Black Friday. - Published: 2022-09-07 - Modified: 2022-09-19 - URL: https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/ - Categories: Actionable Insights - Tags: black friday, customer engagement, engagement des clients - Translation Priorities: Optional Le Black Friday est un évènement excitant pour les marketeurs du retail et du e-commerce. C'est aussi une période stressante. Face à l’afflux d'acheteurs, actuels et nouveaux, en quête de produits et de services, les marketeurs sont fortement sollicités pour susciter l'engagement de ces derniers en leur offrant une expérience hautement satisfaisante. En outre, toutes les marques concurrentes donnent le meilleur d'elles-mêmes à cette période, déployant des efforts considérables pour se démarquer des autres et se tailler la part du lion. Ce sont les marques ayant la meilleure stratégie et la meilleure exécution marketing qui raflent la mise. Si vous avez regardé notre webinaire sur la préparation de la période des fêtes ou si vous avez consulté notre centre de ressources Mastering Black Friday, il est plus que probable que vous ayez déjà formulé une stratégie solide pour susciter l'engagement des clients lors de cette journée cruciale. Cependant, si votre seul objectif est de rafler la mise le jour du Black Friday, et que vous n'avez donc pas élaboré de plan pour la suite... vous passez à côté de l'énorme opportunité de développer votre clientèle et d'augmenter vos revenus bien au-delà du quatrième trimestre. Cette année, ne laissez pas passer cette opportunité. Élaborez un plan pour consolider vos relations avec vos clients existants et nouveaux, tout en continuant d’accroître vos résultats business. Pour commencer, intéressons-nous aux trois stratégies d'engagement suivantes, à mettre en œuvre après le Black Friday pour maximiser les résultats au-delà de la période des fêtes. 1. Tirez... --- ### Beyond Black Friday: 3 Engagement Strategies to Maximize Post-Holiday Results > Discover three essential post-holiday customer engagement strategies to maximize customer growth and revenue beyond Black Friday. - Published: 2022-09-07 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/3-engagement-strategies-to-maximize-post-holiday-results/ - Categories: Actionable Insights - Tags: black friday, customer engagement - Translation Priorities: Optional Black Friday is an exciting time for e-commerce and retail marketing executives.   It can also be a stressful time.   With swarms of new and existing shoppers looking to buy products and services, marketers face a huge demand to engage them all with highly satisfying customer experiences. To make matters more challenging, every competing brand puts their best marketing foot forward during this time, working hard to out-engage one another and win the lion’s share of customers. The spoils go to the brands with the best marketing strategy and execution.   If you’ve watched our webinar on holiday readiness or visited our Mastering Black Friday resource hub, you more than likely have already formulated a solid strategy for driving customer engagement during the momentous day. However, if your only goal is to win big during Black Friday, and thus, you haven’t formulated a post-holiday plan... you’re missing out on a huge opportunity to increase customer growth and revenue throughout Q4 and well beyond.   This year, don’t leave opportunities on the table. Have a plan in place to nurture new and existing customer relationships and continue accelerating business outcomes. To get started, let’s look at three engagement strategies you’ll want to pursue after Black Friday to really maximize post-holiday results. 1. Leverage Referrals to Grow Your Database A well-stocked pond will certainly increase your chances of catching a fish, but you still need skill to get a bite on the line and reel ’em in. Similarly, Black Friday brings... --- ### Black Friday: cómo aprovechar al máximo el gran día > Obtenga consejos para crear un plan de marketing sólido que maximice sus ingresos del Black Friday, desde la automatización hasta la segmentación inteligente. - Published: 2022-08-16 - Modified: 2022-09-08 - URL: https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/ - Categories: Actionable Insights - Tags: automation, black friday, customer engagement, personalization - Translation Priorities: Opcional Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. Si usted es como la mayoría de los especialistas en marketing, tiene mucho que planificar para prepararse para el Black Friday. Luego, por fin, llega el gran día. Los clientes nuevos y existentes están llegando a sus tiendas, su sitio web y su aplicación móvil. Es natural que lo primero que piense sea: ¡aquí vienen las ganancias! Y si bien es cierto que los compradores buscarán gastar, ganar dinero no es lo único en lo que debe pensar. Lo que es igualmente importante o posiblemente sea más importante en términos de objetivos a largo plazo es recopilar sus datos. ¿Listo para comenzar a usar las estrategias? Descargue nuestro libro electrónico, Black Friday a toda marcha: 10 estrategias omnicanal para vencer a la competencia y ganar más $$$. Cambie su enfoque a la recopilación de datos Las ofertas y los descuentos son una gran motivación para los clientes que compran durante el Black Friday. Pero como están tan ansiosos por conocer las promociones de ventas festivas, es mucho más probable que opten por sus canales promocionales, como el correo electrónico y los SMS. El Black Friday es el momento perfecto para recopilar más datos de clientes que impulsen sus esfuerzos de marketing 1:1. Ver grandes cifras de ganancias por las compras festivas es grandioso, pero es aún mejor ganar un cliente a largo plazo. Centrarse en la recopilación de datos puede ayudarlo a generar compras repetidas mucho después de que terminen el Black Friday y las compras festivas. Entonces, ¿cómo se... --- ### Black Friday : comment tirer le meilleur parti du grand jour > Découvrez des astuces pour créer un plan marketing solide qui maximise vos revenus du Black Friday, de l'automatisation à la segmentation intelligente. - Published: 2022-08-16 - Modified: 2022-08-30 - URL: https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/ - Categories: Actionable Insights - Tags: automation, automatisation, black friday, customer engagement, personalization, personnalisation - Translation Priorities: Optional Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. Si vous êtes comme la plupart des marketeurs, vous consacrez beaucoup de temps à la préparation du Black Friday. Le grand jour arrive enfin, les nouveaux clients et les clients existants affluent dans vos magasins, sur votre site web et sur votre app mobile. Votre réaction est de vous dire : les revenus vont augmenter ! Certes, les clients sont prêts à dépenser, mais leur argent n'est pas la seule chose à laquelle il faut penser. Ce qui est tout aussi important, voire plus important à long terme, c’est de collecter leurs données. Êtes-vous prêts à commencer à utiliser ces stratégies ? Téléchargez notre ebook, Boostez votre Black Friday : 10 stratégies omnicanales pour surpasser les concurrents et augmenter vos revenus. Concentrez-vous sur la collecte de données Les offres et les remises incitent fortement les clients à faire des achats lors du Black Friday. Impatients de découvrir les promotions, ces derniers seront beaucoup plus enclins à s'inscrire sur vos canaux promotionnels, comme les canaux email et SMS. Le Black Friday est le moment idéal pour collecter davantage de données clients afin de renforcer vos efforts de marketing one-to-one. Même si l'on peut se réjouir des importants revenus générés pendant la période des fêtes, il est encore plus important de fidéliser les clients à long terme. En vous concentrant sur la collecte de données, vous pourrez stimuler les achats répétés bien après le Black Friday et les fêtes de fin d'année. Comment obtenir ces données détaillées sur vos clients ? En... --- ### Black Friday: Making the Most of the Big Day > Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. - Published: 2022-08-16 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/black-friday-making-the-most-of-big-day/ - Categories: Actionable Insights - Tags: automation, black friday, customer engagement, personalization - Translation Priorities: Optional Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation. If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and existing customers are hitting your stores, website, and mobile app. It’s natural for your first thought to be: here comes the revenue! And while it’s true that shoppers will be looking to spend, collecting their money isn’t the only thing to think about. What’s equally important, or arguably more important in terms of your long-term goals, is collecting their data. Ready to start using the strategies? Download our ebook, Power Up Your Black Friday: 10 Omnichannel Strategies to Beat Competitors and Make More $$$. Shift your focus to gathering data Deals and discounts are a big motivator for customers shopping during Black Friday. But because they’re so eager to hear about the holiday sales promotions, they’ll also be much more likely to opt in to your promotional channels, like email and SMS.   Black Friday is a perfect time to gather more of the customer data that drives your 1:1 marketing efforts. As great as it is to see big holiday shopping revenue numbers, it’s even better to win a long-term customer. Focusing on gathering data can help you drive repeat purchases long after Black Friday and holiday shopping is over.   So how do you get this detailed customer data? You need to establish a value exchange. Offer Value-Adding Experiences Customers are willing to share their data... but usually not for free.   You... --- ### Why Marketers Deserve to Be Celebrated (And How We’re Celebrating Them!) > We’re celebrating marketers at the Power to the Marketer Festival. Read more to see what’s in store. - Published: 2022-08-08 - Modified: 2022-09-07 - URL: https://emarsystest.com/learn/blog/why-marketers-deserve-to-be-celebrated-and-how-were-celebrating-them/ - Categories: Actionable Insights, Thought Leadership - Tags: email marketing, marketing strategy, omnichannel marketing, personalization - Translation Priorities: Optional We’re celebrating marketers at the Power to the Marketer Festival. Read more to see what’s in store. Along with the rest of the world, marketers have just lived through tumultuous and fast-changing times. The ways we reach customers and continue to engage them have undergone a dramatic shift. Things that worked in the past are no longer as effective, and new techniques are emerging all the time.   But despite their own challenges, marketers know that consumers look to their most trusted brands for the tools they need to live fulfilling lives. Marketers are the ones who help people connect with everything from vital resources to take care of their families to entertaining weekend fun. Marketers are awesome, and it’s time we celebrated you! After these fast-changing years, it’s time to reconnect with everything that led you to a career in marketing in the first place and discover new ways to grow your business. That’s why I’m inviting you to the Power to the Marketer Festival, a multi-day event you can attend in person or virtually to learn what’s working in today’s market. You’ll pick up new strategies and leave inspired and energized.   You’re Doing More with Less Marketers are expected to balance a growing list of roles, spanning customer experience, brand, digital marketing, CRM, customer retention, and more. In 29% of cases, retail marketers must look after all these functions within their single role. With teams expected to do more with the same (or less) resources, how can you remain effective and continue to innovate? The answer lies in working smarter, not harder. Omnichannel marketing... --- ### Reshaping Customer Experience > Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how. - Published: 2022-08-02 - Modified: 2022-08-05 - URL: https://emarsystest.com/learn/blog/reshaping-customer-experience/ - Categories: Innovative Perspectives - Tags: automation, marketing strategy, personalization - Translation Priorities: Optional Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how. The last several years have seen an accelerated pace of change for marketers and have required a lot of learning and adapting. SAP Emarsys CEO Joanna Milliken understands. As a leader of a business focused on empowering marketers to deliver true 1:1 omnichannel experiences at scale, has seen the breakneck speed of evolution prevalent in her industry. She’s developed a deep empathy and understanding for marketers from her own early career as a marketing practitioner.   Drawing from new consumer research undertaken by SAP Emarsys, she spoke recently on the Be Remarkable Podcast about how the customer experience is being reshaped, and what that means for marketers going forward. The Pace of Change Has Accelerated During the last three years, the pace of change has accelerated at an unprecedented pace. The pressures of the pandemic, and the resulting supply chain concerns have spurred this change, and the rise of e-commerce has emboldened customers to pursue their perfect shopping experience.   Preferred ways to shop have shifted, with some marketers calling the last few years “dog years” in terms of dramatic change and speed of learning – one year feels like seven. While 54% of consumers still prefer in-store shopping, nearly half are opting for other channels, from apps and phones, to laptops. Channel Proliferation Continues Not only do consumers want to shop in their preferred way, they want to do it on the channels where they spend their time. New consumer research by SAP Emarsys shows that most shoppers are... --- ### Preparing for Big Black Friday Results > Black Friday results begin with planning. Check out these tips for marketers to maximize your Black Friday revenue. - Published: 2022-08-01 - Modified: 2022-08-04 - URL: https://emarsystest.com/learn/blog/preparing-for-big-black-friday-results/ - Categories: Actionable Insights - Tags: automation, black friday, customer engagement, personalization - Translation Priorities: Optional Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level sales promotions has grown to a massive, weekend-long omnichannel experience.   Customers view Black Friday as a chance to engage with new brands and save big bucks on desired products or services. Businesses view the event as a critical revenue- and growth-driving opportunity, plus a chance to get their offerings in front of a whole new set of shoppers. As a savvy marketer, you know that most Black Friday results are driven long before the shopping begins. Strategic planning, smart segmenting, and a solid omnichannel marketing strategy will position your brand for success. Whether you’ve been planning all year, or you’re just getting started, there’s still time to create a smart, effective plan that gets results.   Here are a few key strategies to start working on today so you can hit the ground running during peak shopping time. Testing Your Discounts Before Black Friday It’s no secret that shoppers are looking for bargains on Black Friday. Your goal as a marketer is to give them what they want without undercutting profits or devaluing your brand’s reputation. The key to this balancing act is to run pilot campaigns and collect customer feedback before Black Friday. Questions to ask yourself as you devise your testing plan: Does this customer need a discount? Not every customer is price sensitive, so be sure you’re offering a discount to... --- ### SAP Emarsys leader des moteurs de personnalisation pour la 4e année consécutive > SAP Emarsys figure parmi les leaders du Gartner® Magic Quadrant 2022 pour les moteurs de personnalisation. Découvrez 5 façons dont SAP Emarsys aide les marques à créer et adapter des expériences omnicanales personnalisées. - Published: 2022-07-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: marketing omnicanal, omnichannel marketing, personalization, personnalisation - Translation Priorities: Optional Demandez aux experts en marketing, ils vous diront que l'engagement client omnicanal personnalisé est la pierre angulaire d'une stratégie marketing réussie. Non pas parce qu'il s'agit de l'objectif le plus facile à atteindre, mais parce qu'il est essentiel. Il est essentiel de répondre aux attentes des clients et de produire les résultats commerciaux mesurables et expectés par les équipes marketing. En d'autres termes, les clients veulent un marketing omnicanal personnalisé et les entreprises l'exigent. Demandez à quiconque au sein de SAP Emarsys pourquoi nous innovons constamment et que nous ne nous contentons pas de proposer une véritable plateforme d'engagement client omnicanale et fournir une personnalisation one-to-one, en temps réel, adaptable, et sur tous les canaux... ? La réponse est la même : parce que c'est essentiel. Pour contribuer à la prospérité de nos clients, il est essentiel que notre solution d'engagement client les habilite pleinement à créer des campagnes sophistiquées et personnalisées avec la facilité de les déployer en temps réel sur tous les canaux. Pour SAP EMARSYS, être classés parmi les leaders du Gartner® Magic Quadrant™ 2022 pour les moteurs de personnalisation et cela pour la quatrième année consécutive, confirme que nous menons à bien notre mission : donner aux marketeurs du monde entier les moyens de créer des expériences omnicanales véritablement personnalisées qui génèrent des résultats commerciaux. Quelle est la singularité de la personnalisation SAP Emarsys ? Voici cinq raisons pour lesquelles notre moteur de personnalisation aide les marques à créer un engagement client omnicanal one-to-one, à accélérer... --- ### Somos líder en motores de personalización por 4.º año consecutivo > Nos han nombrado Líder en el Gartner® Magic Quadrant™ por Motores de Personalización 2022. Descubra 5 formas en las que SAP Emarsys ayuda a las marcas a construir y generar a escala experiencias omnicanales personalizadas. - Published: 2022-07-27 - Modified: 2022-08-04 - URL: https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: Marketing omnicanal, omnichannel marketing, personalización, personalization - Translation Priorities: Opcional Pregúntele a los vendedores de marcas más exitosos que conozca, y le dirán que el compromiso de clientes omnicanal es el pilar de una estrategia de marketing ganadora. No porque sea la búsqueda más fácil y cómoda, sino porque es esencial. Es esencial porque permite satisfacer las expectativas de los clientes y generar resultados de negocios medibles que son responsabilidad de los equipos de marketing de la actualidad. Dicho de otro modo, los clientes esperan un marketing omnicanal personalizado y los negocios lo exigen. Ahora, pregúntele a cualquiera en SAP Emarsys por qué continuamos innovando y nunca nos conformamos cuando se trata de generar una verdadera plataforma omnicanal de compromiso de clientes que ayuda a nuestros clientes a dar una personalización directa a escala en tiempo real a través de todos los canales. La respuesta es la misma: es esencial. Para que nuestros clientes tengan éxito, es fundamental que nuestra solución de compromiso de clientes les permita ofrecer con facilidad campañas sofisticadas y personalizadas y desplegarlas sin esfuerzo a través de todos los canales en tiempo real. Creemos que nuestro reconocimiento como Líder en el Gartner® Magic Quadrant™ por Motores de Personalización 2022, por cuarto año consecutivo, confirma que estamos triunfando con nuestra misión de empoderar a vendedores de todo el mundo a fin de que creen verdaderas experiencias omnicanales personalizadas que den lugar a resultados empresariales. Entonces, ¿qué es lo que distingue a la personalización de SAP Emarsys? Aquí hay cinco razones por las que nuestro motor de personalización... --- ### We’re a Leader in Personalization Engines for a 4th Consecutive Year > We’ve been named a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines. Learn 5 ways SAP Emarsys helps brands build and scale personalized omnichannel experiences. - Published: 2022-07-27 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/we-are-a-leader-in-personalization-engines-for-a-4th-consecutive-year/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: omnichannel marketing, personalization - Translation Priorities: Optional Ask the most successful brand marketers you know, and they’ll tell you that personalized omnichannel customer engagement is the cornerstone of a winning marketing strategy. Not because it's the easiest and most effortless pursuit, but because it’s essential. It’s essential for satisfying customer expectations and producing the measurable business results today’s marketing teams are responsible for delivering. In other words, customers expect personalized omnichannel marketing and businesses demand it. Now, ask anyone at SAP Emarsys why we continue to innovate and never settle when it comes to producing a true omnichannel customer engagement platform that helps our clients deliver real-time 1:1 personalization at scale across all channels... the answer is the same: it’s essential. For our clients to succeed, it is critical that our customer engagement solution enables them to easily build sophisticated, personalized campaigns and effortlessly deploy them across all channels in real time. We believe our recognition as a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines — for a fourth year in a row — confirms we’re succeeding on our mission to empower marketers around the world to create truly personalized omnichannel experiences that deliver business outcomes. So what sets SAP Emarsys personalization apart? Here are five reasons why our personalization engine helps brands drive 1:1 omnichannel customer engagement and accelerate business results, and why we believe we’ve earned our spot in the distinguished Leaders quadrant. Privacy-Compliant, Fully-Unified Data Data is vital to marketers. It’s what enables them to deliver sophisticated personalized communications. However, data... --- ### Conseils pour accroître la fidélité client et la fidélité à la marque grâce à la personnalisation > Découvrez la différence entre la fidélité à la marque de la fidélité client et comment la personnalisation permet d'améliorer les DEUX. - Published: 2022-07-26 - Modified: 2022-08-02 - URL: https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/ - Categories: Actionable Insights - Tags: brand loyalty, customer loyalty, fidélité à une marque, fidélité client - Translation Priorities: Optional Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH. Saviez-vous que la fidélité à la marque et la fidélité client sont deux choses différentes ? La différence est subtile, mais elle est bien réelle. La fidélité à une marque signifie que les consommateurs ont d'autres choix, mais qu'ils choisissent continuellement votre marque parmi les autres. La fidélité client est la satisfaction permanente du client à l'égard de votre entreprise ou de votre marque, ce qui l'incite à vous renouveler sa confiance. Emarsys et IMRG ont récemment organisé une table ronde sur les différences entre la fidélité client et la fidélité à la marque. Les commerçants réunis ont discuté de manière libre de leurs défis et de leurs stratégies pour stimuler les deux types de fidélité. Voici les points forts, les conseils et les stratégies issus de ces échanges. Développer la fidélité à la marque en renforçant la confiance sur la durée Les consommateurs d'aujourd'hui disposent d'un éventail très large de ressources pour les aider à choisir les biens et services qu'ils désirent acheter. En tant que marketeur retail, vous devez entrer en contact avec vos clients bien avant qu'ils n'atteignent le stade de l'achat et de les familiariser avec votre marque. Voici une recommandation de l'un des participants : « Assurez-vous que votre contenu est diffusé là où se trouvent vos consommateurs, pas nécessairement sur votre site, même si c'est là que vous aimeriez qu'ils soient. Le type de contenu que vous diffusez doit piquer leur intérêt suffisamment pour qu'ils aient envie d'en savoir plus et qu'ils se rendent ensuite sur... --- ### Tipps zur Förderung von Marken- und Kund*innentreue durch Personalisierung > Erfahren Sie mehr über den Unterschied zwischen Markentreue und Kund*innentreue und entdecken Sie, wie Personalisierung BEIDES fördern kann. - Published: 2022-07-26 - Modified: 2022-08-01 - URL: https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: brand loyalty, customer loyalty, kund*innentreue, Markentreue - Translation Priorities: Optional Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH. Wussten Sie, dass Markentreue und Kund*innentreue nicht dasselbe sind? Der Unterschied ist sehr subtil, aber er ist da. Markentreue (Brand Loyalty) bedeutet, dass die Verbraucher*innen zwar eine Auswahl haben, sich aber immer wieder für Ihre Marke entscheiden. Markentreue kann auch damit in Verbindung stehen, dass sich Konsument*innen mit dem Image Ihrer Marke identifizieren. Kund*innentreue (Customer Loyalty) bedeutet, dass die einzelnen Kund*innen mit Ihrem Unternehmen oder Ihrer Marke dauerhaft zufrieden sind. Dadurch bleiben sie Ihnen auch in Zukunft treu und tätigen Wiederholungskäufe. Emarsys und IMRG veranstalteten kürzlich eine Diskussionsrunde, die sich mit den Unterschieden zwischen Kund*innentreue und Markentreue befasste. Die teilnehmenden Einzelhändler diskutierten offen über ihre Herausforderungen und Strategien zur Förderung beider Arten von Loyalty. Im Folgenden finden Sie die wichtigsten Highlights, Tipps und Strategien aus der Gesprächsrunde. Markentreue aufbauen, indem man langfristig Vertrauen schafft Verbraucher*innen steht heutzutage eine beeindruckende Anzahl von Ressourcen zur Verfügung, die ihnen bei der Auswahl der Waren und Dienstleistungen, die sie kaufen, helfen können. Als Marketer im Einzelhandel müssen Sie mit Ihren Kund*innen in Kontakt treten, bevor sie die Kaufphase erreichen und bevor sie die Gelegenheit haben, Ihre Marke kennenzulernen. Eine der teilnehmenden Personen hatte eine Empfehlung: „Stellen Sie sicher, dass Ihre Inhalte dort sind, wo sich Ihre Kund*innen aufhalten. Das sollte nicht unbedingt auf Ihrer Website sein, denn dort möchten Sie sie ja schließlich noch hinbringen. Die Art der Inhalte, die Sie anbieten, sollte das Interesse Ihrer Kundschaft so weit wecken, dass sie mehr erfahren möchte und dann auf Ihre Website kommt. Dort geht es... --- ### Tips for Boosting Brand Loyalty & Customer Loyalty through Personalization > Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH. - Published: 2022-07-26 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/tips-for-boosting-brand-loyalty-and-customer-loyalty-through-personalization/ - Categories: Actionable Insights - Tags: brand loyalty, customer loyalty - Translation Priorities: Optional Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH. Did you know brand loyalty and customer loyalty aren’t the same? The difference is subtle, but it’s there. Brand loyalty is about consumers having other choices but continually choosing your brand above others, and it can also be about affinity with your brand’s image. Customer loyalty is about the customer’s ongoing satisfaction with your company or brand that drives them to keep bringing you their repeat business. Emarsys and IMRG recently hosted a roundtable discussion focused on understanding the differences between customer loyalty and brand loyalty. The gathered retailers engaged in an open talk about their challenges and strategies around boosting both types of loyalty. Following are key highlights, tips, and strategies from the conversation. Building Brand Loyalty by Building Confidence over Time Today’s consumers have an impressive array of resources at their disposal to help them make choices about the goods and services they purchase. As a retail marketer, what you need to do is connect with your customers well before they reach the buying stage and let them get to know your brand. One of the attendees had a recommendation: “Make sure that your content is where your consumers are, not necessarily on your site, because that's where you would like them to be ultimately. The type of content you have should pique their interests enough to make them want to know more and then bring them onto your site, which is where you have that engagement piece, which is your longer form, more immersive content. ”  By... --- ### Éviter les lenteurs d’implémentation > Votre équipe marketing est-elle confrontée aux conséquences d'une implémentation trop lente de votre nouvelle solution ? Découvrez comment SAP Emarsys facilite avec aisance l’intégration de celle-ci, accélérant ainsi votre retour sur investissement. - Published: 2022-07-22 - Modified: 2022-08-01 - URL: https://emarsystest.com/learn/blog/steering-clear-of-slow-implementation-quicksand/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: marketing omnicanal, marketing technology, omnichannel marketing, personnalisation - Translation Priorities: Optional En tant que marketeurs, exploiter au mieux notre créativité nous permet d’accomplir pleinement notre mission. Notre intérêt sur les diverses technologies et sur les moyens innovants d’utiliser cette créativité nous permet d’offrir aux clients des expériences omnicanales personnalisées. La plupart d'entre nous sommes assez pragmatiques et comprenons que cette formidable MarTech a son utilité : elle permet d'acquérir plus de clients, de les conserver plus longtemps et d'augmenter les revenus de votre entreprise. C'est bien connu : « il faut dépenser de l'argent pour en gagner », n'est-ce pas ? C'est certain. Le problème est que... de nos jours, les budgets marketing sont restreints et la patience est de rigueur Si vous parvenez ENFIN à convaincre votre direction d'investir dans une nouvelle technologie marketing, il faut démontrer le retour sur investissement. Si vous devez attendre des mois, voire des années, avant de constater les résultats et la valeur ajoutée de cette nouvelle technologie, ce sera stressant et même frustrant. Évitez les lenteurs d’une implémentation qui empêcheraient d'atteindre les résultats de croissance et de revenus promis à votre entreprise. Que vous soyez actuellement en phase d'implémentation d'un nouveau cloud marketing ou que vous envisagiez de changer de technologie en évitant les implémentations fastidieuses, poursuivez votre lecture pour en savoir plus. L'implémentation oui, mais sans être un « mal nécessaire » Nous avons tous entendu l'expression « un mal nécessaire ». Elle désigne une chose potentiellement désagréable mais inéluctable pour obtenir un résultat. L'implémentation est un mal nécessaire qui peut vite devenir une tâche laborieuse si votre fournisseur n'est pas en... --- ### Steering Clear of Slow Implementation Quicksand > Is your marketing team hurting from a slow implementation with your new vendor? Learn how SAP Emarsys makes implementation smoother for quicker time to value. - Published: 2022-07-22 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/steering-clear-of-slow-implementation-quicksand/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: marketing technology, omnichannel marketing - Translation Priorities: Optional As marketers, channeling our inner creativity keeps us fulfilled at work. We love to geek out on various technologies and seek out innovative ways to use this creativity and engage customers with personalized omnichannel experiences. But most of us are pragmatic enough to understand that there is a point to having all this wonderful, exciting martech, which is acquiring more customers, keeping them around longer, and increasing revenue for your business.   As they say: “you gotta spend money to make money,” right?   Sure. But the problem is... these days, marketing budgets are tight and patience is at an all-time low.   If you FINALLY manage to talk your C-suite into investing in new martech, the expectation is: this better be worth it. So if you’re stuck having to wait months or even years until you see results and value from that new technology, it’s nerve-racking, and downright frustrating. Don’t let slow implementation stand between you and achieving the growth and revenue results that you’ve promised to deliver for your business. Whether you’re currently in an implementation stage with a new marketing cloud, or if you’re looking to make a switch and want to steer clear of tedious implementations, read on to learn more. Implementation — necessary, but shouldn’t be “evil” We’ve all heard the expression “a necessary evil. ” Basically, it’s another way of referring to something that is potentially unpleasant, but must be done.   Implementation is sort of like that — it would be great if... --- ### AI for Marketing: A Deep Dive > Learn how marketers can use the power of artificial intelligence to drive real-time personalization, increase ROI, and make better decisions. - Published: 2022-07-22 - Modified: 2022-07-27 - URL: https://emarsystest.com/learn/blog/ai-for-marketing-a-deep-dive/ - Categories: Behind the Tech, Thought Leadership - Tags: artificial intelligence marketing, customer engagement - Translation Priorities: Optional Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. These platforms allow marketers to get more in-depth, detailed information about their target audiences. The information obtained in this way can subsequently be utilized to increase conversions while also lightening the workload of marketing teams. What is AI Marketing Artificial intelligence (AI) technologies are being used in marketing to make automated decisions based on data gathering, data analysis, and observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, AI technologies learn how to effectively engage with other systems and humans using data and customer profiles. The machines then create personalized messages at the appropriate moment without assistance from marketers. AI is employed by many modern marketers to support marketing teams or to carry out more tactical jobs that don't require as much human finesse. AI marketing includes: data analysisnatural language processingmedia buyingautomated decision makingcontent generationreal-time personalization Marketing AI Components It is obvious that artificial intelligence plays a crucial role in assisting marketers in building relationships with consumers. The most effective methods for bridging the gap between the enormous volumes of customer data being collected and the practical next actions that can be used to execute campaigns include the following elements of AI marketing: Big Data and Analytics Big data has exploded with the advent of digital media, giving marketers the chance... --- ### 5 raisons de participer au festival Power to the Marketer > Le festival Power to the Marketer est un événement festif ! Découvrez les cinq raisons pour lesquelles cet événement vous permettra d’élargir vos relations professionnelles et de promouvoir la notoriété de votre marque. - Published: 2022-07-20 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/5-reasons-to-attend-the-power-to-the-marketer-festival/ - Categories: Actionable Insights, Customer Stories - Tags: marketing omnicanal, omnichannel marketing, personalization, personnalisation, SAP Emarsys events, stratégie de marketing - Translation Priorities: Optional The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth. Quand je dis que le festival Power to the Marketer (du 4 au 6 octobre) sera plus ambitieux, plus exaltant et plus enrichissant pour les participants que tout ce que nous avons fait jusqu'à présent, je n'exagère pas. Nous mettons toujours la barre très haut lorsqu'il s'agit d'offrir un contenu et des événements de qualité, tant en présentiel qu'à distance. Cette année, j'ai mis notre équipe au défi de redoubler d’efforts... et elle l’a fait ! En 2022, nous célébrons les principales qualités qui vous permettent d'avoir un impact positif sur votre entreprise et vos clients. Vous faites constamment appel à votre créativité, à votre connaissance approfondie de vos clients et à vos compétences techniques pour mener à bien votre travail. Parallèlement, vous êtes soumis à une pression constante : vous devez renforcer l'engagement et la fidélité des clients, obtenir des résultats mesurables et réduire votre budget, tout en développant votre entreprise. C'est pourquoi le festival Power to the Marketer sera centré sur vous afin de vous offrir la stratégie marketing, l'expertise du secteur et des informations pratiques pour vous aider à obtenir des résultats business concrets. Regardez cette courte vidéo consacrée à l'événement pour avoir un aperçu de ce qui vous attend : Voici cinq bonnes raisons de participer au festival et de venir rencontrer de nombreux intervenants experts, vos pairs du secteur marketing ainsi que l'équipe Emarsys : 1. Bénéficiez d'un programme flexible, sans contraintes de fuseaux horaires Je ne sais pas ce qu'il en est pour vous,... --- ### 5 Reasons to Attend the Power to the Marketer Festival > The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth. - Published: 2022-07-20 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/5-reasons-to-attend-the-power-to-the-marketer-festival/ - Categories: Actionable Insights, Customer Stories - Tags: marketing strategy, omnichannel marketing, personalization, SAP Emarsys events - Translation Priorities: Optional The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth. When I say the Power to the Marketer Festival (Oct. 4–6) will be more ambitious, more exciting, and more enriching for attendees than anything we’ve ever done before, I’m not exaggerating.   We always set the bar high when it comes to delivering valuable content and quality events, both in-person and digitally, but this year, I've challenged our team to raise the bar even further... and that’s exactly what they’re doing. This year we’re celebrating the special strengths that empower you to make a positive impact on your business and your customers. You’re constantly using your creativity, your deep knowledge of your customers, and your technical skills to get the job done. At the same time, you’re also under constant pressure — pressure to boost customer engagement and loyalty, demonstrate measurable results, and reduce your budget, all while also growing the business.   That’s why the Power to the Marketer Festival will be centered around you and bringing you the marketing strategy, industry expertise, and real-world insights to help you drive measurable business results. Watch this short video about the event to get an idea of what I mean: Here are five of the top reasons for you to join me, numerous expert speakers, your marketing peers, and the Emarsys team at the festival: 1. Enjoy a Flexible, Timezone-Busting Agenda I don’t know about you, but when I attend an event, I don’t enjoy being boxed into a single track that might not always fit my personal goals. It also... --- ### Comment utiliser les publicités Facebook tout au long du cycle de vie client pour améliorer votre stratégie omnicanale  > Découvrez comment les marketeurs exploitent les publicités dynamiques Facebook pour stimuler l'engagement en 2022. Lire plus. - Published: 2022-07-12 - Modified: 2022-07-25 - URL: https://emarsystest.com/learn/blog/facebook-ads/ - Categories: General - Tags: CRM ads, facebook ads, publicités CRM, publicités Facebook - Translation Priorities: Optional Learn the ins and outs of Facebook ads for 2022. Grâce aux publicités Facebook, vous pourrez toucher une audience mondiale de l'une des manières les plus rentables qui existent aujourd’hui. Au moins 3 millions d'entreprises sont actives sur Facebook chaque jour, avec plus de 2,5 milliards d'utilisateurs enregistrés. Bien qu'il puisse sembler que nous entrions en terre hostile, la vérité est que le moment n'a jamais été aussi propice pour établir une stratégie de publicité digitale et de promouvoir son offre sur Facebook. Intégration du CRM avec les publicités Facebook Créez et maintenez des relations avec les clients actuels et potentiels en utilisant les CRM Ads d’Emarsys. En intégrant votre CRM à Facebook, vous pouvez assurer le suivi des leads plus rapidement, entretenir les contacts dans votre CRM et favoriser la conversion tout au long du cycle de vie client. Comment utiliser les publicités Facebook pour acquérir des clients Sur Facebook, on estime à 8 millions le nombre d'entreprises qui peuvent être classées comme « annonceurs actifs » (ce qui signifie qu'elles dépensent de l'argent dans des publicités Facebook pour promouvoir leurs produits et services). Voici quelques moyens de développer rapidement votre clientèle en utilisant les publicités Facebook. Acquérez des leads de plus grande valeur grâce aux audiences similaires L'acquisition de nouveaux clients étant plus difficile que jamais, il est d'autant plus important pour les marketeurs de fournir un contenu pertinent et engageant dès le premier contact avec un client potentiel.  Les marketeurs qui disposent de canaux et de données connectés sont en mesure de tirer profit de tout ce... --- ### Wie Sie mit Facebook-Werbeanzeigen Ihre Omnichannel-Strategie verbessern können  > Erfahren Sie, wie Marketer dynamische Facebook-Anzeigen nutzen, um im Jahr 2022 für mehr Engagement zu sorgen. Mehr dazu. - Published: 2022-07-12 - Modified: 2022-07-25 - URL: https://emarsystest.com/learn/blog/facebook-ads/ - Categories: Wichtige Erkenntnisse - Tags: CRM ads, facebook ads - Translation Priorities: Optional Learn the ins and outs of Facebook ads for 2022. Wenn Sie Facebook-Werbeanzeigen schalten, sind Sie in der Lage, ein globales Publikum auf eine der kosteneffektivsten Arten zu erreichen, die es heutzutage gibt. Mindestens 3 Millionen Unternehmen sind jeden Tag auf Facebook aktiv. Aktuell verfügt die Plattform über mehr als 2,5 Milliarden registrierte Nutzer*innen. Zwar sieht es so aus, dass uns schwierige Zeiten bevorstehen, aber dennoch muss festgestellt werden: Nie gab es einen besseren Zeitpunkt, um eine digitale Werbestrategie zu entwickeln und auf Facebook zu werben. Integration Ihres CRM-Systems mit Facebook-Werbeanzeigen Mit den CRM Ads von Emarsys können Sie Beziehungen zu aktuellen und potenziellen Kund*innen aufbauen und pflegen. Wenn Sie Ihr CRM-System mit Facebook integrieren, können Sie sich schneller um Leads kümmern, Kontakte in Ihrem CRM pflegen und in jeder Phase des Kund*innenlebenszyklus für mehr Conversions sorgen. So können Sie Facebook-Werbeanzeigen zur Kund*innengewinnung einsetzen Auf Facebook gibt es schätzungsweise 8 Millionen Unternehmen, die als „aktive Werbetreibende“ eingestuft werden können (das bedeutet, dass sie Geld für Facebook-Anzeigen ausgeben, um ihre Produkte und Dienstleistungen zu bewerben). Nachfolgend finden Sie einige Möglichkeiten, wie Sie Ihren Kund*innenstamm mithilfe von Facebook-Werbeanzeigen schnell erweitern können. Mit Lookalike Audiences wertvollere Leads gewinnen Da die Akquise von Neukund*innen schwieriger ist als je zuvor, ist es für Marketingverantwortliche umso wichtiger, bereits beim ersten Kontakt mit potenziellen Kund*innen relevante und ansprechende Inhalte bereitzustellen. Marketer, die über vernetzte Kanäle und Daten verfügen, sind in der Lage, aus allem, was sie über ihre Kundschaft wissen, Kapital zu schlagen. Die so gewonnenen Daten können sie nutzen, um ähnliche, hochwertige Kund*innen zu finden. Emarsys-Nutzer*innen, die CRM Ads... --- ### How to Use Facebook Ads Across the Customer Lifecycle to Enhance Your Omnichannel Strategy  > Learn how marketers are leveraging dynamic Facebook ads to drive engagement in 2022. Read more. - Published: 2022-07-12 - Modified: 2022-07-15 - URL: https://emarsystest.com/learn/blog/facebook-ads/ - Categories: General - Tags: CRM ads, facebook ads - Translation Priorities: Optional Learn the ins and outs of Facebook ads for 2022. With Facebook ads, you'll be able to reach a global audience in one of the most cost-effective ways available today.   At least 3 million businesses are active on Facebook every day, with more than 2. 5 billion registered users. Although it may appear that we are entering dangerous seas, the truth is that it’s never been a better time to establish a digital ads strategy and promote on Facebook. Integration of CRM with Facebook Ads Create and maintain relationships with present and potential customers using Emarsys’ CRM ads. By integrating your CRM with Facebook, you can follow up on leads more quickly, nurture contacts in your CRM, and drive conversion across the customer lifecycle. How to Use Facebook Ads to Acquire Customers On Facebook, there are an estimated 8 million companies that can be classified as "active advertisers" (which means they spend money on Facebook ads to promote their products and services). Following are some ways to rapidly expand your customer base by using Facebook ads. Acquire more valuable leads with lookalike audiences With new customer acquisition being harder than ever, it’s even more important for marketers to deliver relevant and engaging content from the very first engagement with a potential customer.  Marketers who have connected channels and data are able to capitalize on everything they know about their customers and use that data to find similar, high-value customers. For instance, Emarsys users that leverage CRM ads can check for user profiles associated with email addresses or mobile phone... --- ### The Ultimate Guide To Building A B2C Marketing Strategy > Discover tips for a successful B2C marketing strategy, along with a rundown of how to build a strategy, how B2C marketing works, and more. - Published: 2022-07-08 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/b2c-marketing/ - Categories: General, How to - Tags: ecommerce trends - Translation Priorities: Optional What Is B2C Marketing? How Does B2C Marketing Work? How to Build a B2C Marketing Strategy 1. Create meaningful content that engages 2. Understand how consumers think 3. Use an AI marketing tool 6 Tips For a Successful B2C Marketing Strategy Connect with customers on a personal level Use influencer marketing Go mobile-first Create retargeting programs Invest in SEO Leverage social media Use Emarsys For Your B2C Marketing Campaigns Final Thoughts What is B2C Marketing? B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling goods, products, and services to consumers. It differs from B2B (business-to-business) marketing in that B2C marketing typically (but not always) involves more emotional, lower involvement purchases. Goals of a B2C marketing approach include: Raising brand awareness Increasing engagement Getting more leads Creating customer evangelists Driving more sales Boosting customer retention, loyalty, and lifetime value Most consumer purchases today happen via digital devices — 51% of Americans prefer to shop online and 96% of Americans have made an online purchase in their life (BigCommerce), so this guide will focus mainly on online B2C marketing. Today, we’re going to take you step-by-step through what B2C marketing is, the difference between B2C and B2B, tools for building the best B2C marketing strategy, elements of successful strategies including brand examples, and the role of automation for B2C campaigns. How Does B2C Marketing Work? Making B2C marketing work for your brand starts with one key step: knowing your customer. Unless you know your customers and understand... --- ### Mesurez, analysez et optimisez votre succès en matière de marketing one-to-one > Découvrez comment les marketeurs peuvent maximiser l'impact de la personnalisation omnicanale et prouver le retour sur investissement en mesurant et analysant leurs efforts de marketing one-to-one. - Published: 2022-06-30 - Modified: 2022-07-13 - URL: https://emarsystest.com/learn/blog/measure-analyze-and-optimize-personalized-marketing-success/ - Categories: Actionable Insights, General - Tags: marketing omnicanal, personnalisation - Translation Priorities: Optional Cet article constitue le dernier de notre série Les 6 piliers de la personnalisation omnicanale qui traitera de l'unification de tous les canaux marketing pour des parcours clients réellement connectés. * * * En matière de marketing omnicanal personnalisé, une attention particulière est accordée à l'élaboration du contenu créatif destiné à vos clients. De même, une grande attention est accordée à la technologie qui facilitera l'engagement client one-to-one et la diffusion de messages adaptés et pertinents en temps réel sur tous vos canaux. Cependant, un aspect crucial du marketing personnalisé (et, pour certains marketeurs, la partie la moins intéressante) réside dans les mesures et les analyses. On ne personnalise pas pour le plaisir de personnaliser. La personnalisation est un moyen permettant d'atteindre un objectif : générer de la croissance et des revenus pour votre entreprise. Si vous ne mesurez pas et n'analysez pas les résultats de votre marketing personnalisé, comment savoir s'il est efficace ? Comment prouver que le temps, l'énergie et le coût consacrés au marketing personnalisé sont justifiés ? Pour élaborer une stratégie de personnalisation vraiment puissante qui, non seulement satisfait et ravit les clients, mais qui génère également des résultats business tangibles, vous devez mesurer, analyser et optimiser vos efforts de marketing one-to-one. Mesurez votre personnalisation pour savoir ce qui fonctionne Au final, les clients sont notre priorité. Les clients veulent être reconnus dans leur individualité. Votre équipe marketing doit donc placer le client au centre de toutes ses activités. Pour ce faire, vous devez notamment adapter... --- ### Measure, Analyze, and Optimize Your Way to 1:1 Marketing Success > Learn how marketers can maximize the impact of omnichannel personalization and prove ROI by measuring and analyzing their 1:1 marketing efforts. - Published: 2022-06-30 - Modified: 2022-06-30 - URL: https://emarsystest.com/learn/blog/measure-analyze-and-optimize-personalized-marketing-success/ - Categories: Actionable Insights, General - Tags: omnichannel marketing, personalization - Translation Priorities: Optional This is the final article in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. * * * When it comes to personalized omnichannel marketing, a great deal of thought goes into crafting the creative content that your customers will see. Likewise, a significant amount of attention is placed on the technology that will facilitate 1:1 customer engagement and help deliver tailored, relevant messages in real time across all your channels. But one crucial aspect of personalized marketing — and to some marketers, the least interesting part — is measurement and analytics. The fact is, personalization for the sake of personalization isn’t the goal. Rather, i's a means to an end: driving growth and revenue for your business. So if you aren’t measuring and analyzing the results of your personalized marketing, how do you know if it’s successful? How do you prove that it’s worth the time, energy, and cost you put into personalized marketing? For a truly powerful personalization strategy that not only satisfies and delights customers but actually drives tangible business results, you need to measure, analyze, and optimize your 1:1 marketing efforts. Measure Personalization So You Know What Works At the end of the day, the customer comes first. Customers want to be treated as individuals, which means your marketing team should put the customer at the center of everything you do. Part of how you do that is by tailoring your marketing to each... --- ### Rapport G2 été 2022 : SAP Emarsys est leader en matière de fidélité et d’implémentation > La plateforme d'évaluation de logiciels G2 a publié son rapport Été 2022. SAP Emarsys figure en bonne place dans plusieurs catégories clés. Découvrez plus de détails ! - Published: 2022-06-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-summer-report-2022/ - Categories: General - Tags: G2 - Translation Priorities: Optional G2, le site de référence dans le domaine de l'évaluation par les pairs des logiciels et des services technologiques, collecte des données auprès d'un grand nombre d'utilisateurs. Comme vous le savez peut-être déjà, tous les trois mois, G2 passe ces données au crible pour classer les entreprises répertoriées (comme Emarsys) et rendre compte des tendances visibles. Ces rapports se basent sur les commentaires et les critiques de clients qui utilisent le logiciel tous les jours. Nous sommes reconnaissants envers nos merveilleux clients, car, dans son rapport Été 2022, G2 a une fois de plus classé Emarsys comme un leader du secteur. Nous avons été reconnus dans plus d'une vingtaine de catégories, notamment dans les catégories Grille de fidélité et Indice d'implémentation. Voici quelques-uns des honneurs que nous avons reçus de G2 et, par extension, de nos clients : N° 1 dans la catégorie Grille de fidélité, dans la continuité de notre classement au printemps. 36 badges LeaderIndice d'implémentation : il a progressé de manière constante dans toutes les catégories, reflétant l'expertise de nos équipes d'implémentation et le fait que nos clients adhèrent à notre approche omnicanaleIndice de relation : nous avons réussi notre transition vers une collaboration avec les marques de grande envergure et avons rationalisé notre approche du travail avec les marques de taille moyenneIndice de convivialité : nous sommes ravis que notre approche centrée client aide nos clients à travailler plus rapidement, plus efficacement et de manière plus performante sur la plateforme. G2 base ses classements sur des facteurs tels que la... --- ### G2 Summer 2022 Report: SAP Emarsys Leads the Way in Loyalty & Implementation > Software review platform G2 has released its 2022 summer report. SAP Emarsys ranked highly in several key categories. Read more! - Published: 2022-06-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-summer-report-2022/ - Categories: General - Translation Priorities: Optional G2, the respected peer-review site for tech software and services, collects data from a large number of users. As you may know by now, every three months, G2 places that data under a microscope to rank the listed companies (like Emarsys) and report on visible trends.   These reports are based on feedback and reviews from real clients who use the software day in and day out.   We are humbled and honored by our wonderful clients because, for Summer 2022, G2 has once again positioned Emarsys as an industry leader. We’ve been acknowledged in more than a dozen categories, most notably in the Loyalty Grid and Implementation Index. Here are just a few of the honors we received from G2 and, by extension, our clients:  #1 in the Loyalty Grid, continuing from our top-of-the-pack ranking in Spring. 36 Leader badges Implementation Index – saw a consistent rise across all categories, reflecting the expertise of our Implementation teams and the fact that our customers are embracing our omnichannel approach Relationship Index – We’ve been making a successful transition to working with enterprise-level brands and streamlining how we approach our work with mid-market brands Usability Index – we’re grateful that our customer-centric approach is helping our customers work quicker, more efficiently and more effectively in the Platform. G2 bases rankings on factors such as “ease of doing business with, quality of support, and likelihood to recommend” — all powerful ideals. Read on to see what we’re really talking about here. Feedback... --- ### 5 Successful Omnichannel Retailing Examples > Omnichannel retailing is vital in providing customers a seamless integrated shopping experience. Discover these 5 successful omnichannel retailing examples. - Published: 2022-06-25 - Modified: 2023-07-06 - URL: https://emarsystest.com/learn/blog/omnichannel-for-ecommerce-retailers-2/ - Categories: How to - Tags: multi-channel, omnichannel marketing - Translation Priorities: Optional Table of Contents What is Omnichannel Retailing & Why Is It Important? Benefits of Omnichannel Retailing Omnichannel Retail Examples Sephora Walgreens Starbucks Disney Amazon Final Thoughts What is Omnichannel Retailing & Why Is It Important? To start, let’s establish a solid understanding of what we mean by omnichannel.   Omnichannel marketing provides the customer with an integrated shopping experience across multiple channels (think email, web, social, mobile and in-store). The goal here is to create a seamless experience for the customer, whether they are shopping online from a desktop or mobile device, or in a brick-and-mortar store. Omnichannel marketing caters to the new wave of personalized experience-seeking consumers. “Omnichannel marketing” is no longer just a buzzword. It has surpassed the “trend” phase and stationed itself as a key strategy necessary to implement in this new era of technology. At its core, omnichannel marketing is a multi-channel sales approach that provides the customer with an integrated overall shopping experience. The customer can transition from shopping online on a desktop or mobile device, to the phone, or a brick-and-mortar store, and the experience will be seamless.   This is all made possible by one thing — data. With the smart use of customer data and AI, brands unlock the ability to create campaigns that engage customers with personalized content in real-time. Combined with machine learning, some of the top omnichannel marketing automation platforms can even use historical data to predict future performance before campaigns are launched.   The benefits of omnichannel retailing... --- ### La solution miracle pour scaler la personnalisation : le marketing IA > Découvrez comment le marketing IA permet de réaliser une personnalisation centrée client afin d'engager les clients et de générer des résultats business. - Published: 2022-06-16 - Modified: 2022-07-04 - URL: https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: artificial intelligence, artificial intelligence marketing, customer engagement, engagement des clients, intelligence artificielle, intelligence artificielle marketing, stratégie de marketing - Translation Priorities: Optional Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes. Cet article constitue le cinquième de notre série en six parties sur les piliers de la personnalisation omnicanale qui traitera de l'unification de tous les canaux marketing pour des parcours clients réellement connectés. La personnalisation centrée client consiste à personnaliser vos expériences marketing en fonction de chaque client pour susciter leur engagement de manière plus efficace et gagner leur confiance. Proposer une expérience véritablement personnalisée ne se résume pas à s'adresser aux clients par leur nom ; de nos jours, le fait de mentionner un nom est un simple artifice. Pour se démarquer, les grandes marques ciblent les clients avec des messages one-to-one correspondant à leurs intérêts. Voici quelques exemples : Des campagnes après-achat portant non seulement sur le produit que le client a acheté, mais aussi sur la façon dont il aime l'utiliser. Les nouveaux acheteurs reçoivent des messages totalement différents de ceux des clients déserteursDes messages pertinents diffusés aux moments (heure de la journée, jour de la semaine, etc. ) où les clients sont le plus susceptible de s'engagerS'assurer que les différents segments de clients reçoivent dans leur boîte de réception des offres attrayantes et uniques, avec des recommandations de produits basées sur leurs précédents achats Ces cas d'usages sophistiqués de la personnalisation nécessitent de grandes quantités de données. Comprendre et traiter toutes ces données peut s'avérer être une tâche colossale, même pour un service marketing disposant d'importantes ressources. Pourtant, certaines équipes marketing de petite taille parviennent à atteindre ce niveau de personnalisation à grande échelle, faisant en... --- ### Das Wundermittel für skalierbare Personalisierung: AI-Marketing > Entdecken Sie, wie Sie mit AI-Marketing eine kund*innenorientierte Personalisierung ermöglichen können, die Kund*innen bindet und Ihre Geschäftsergebnisse verbessert. - Published: 2022-06-16 - Modified: 2024-03-07 - URL: https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/ - Categories: Actionable Insights, SAP Emarsys Applied, SAP Emarsys in practice, Wichtige Erkenntnisse - Tags: artificial intelligence, artificial intelligence marketing, customer engagement, marketing strategy - Translation Priorities: Optional Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes. Dieser Artikel ist der fünfte in unserer Reihe 6 Säulen der kanalübergreifenden Personalisierung – eine sechsteilige Serie über die Zusammenführung aller Marketingkanäle, um wirklich vernetzte Customer Journeys zu ermöglichen. Kund*innenorientierte Personalisierung bedeutet, dass Sie Ihre Marketingerlebnisse auf einzelne Kund*innen zuschneiden können. So haben Sie die Möglichkeit, sie effektiver anzusprechen und sie schließlich für sich zu gewinnen. Echte personalisierte Erlebnisse gehen über die bloße Ansprache von Kund*innen mit ihrem Namen hinaus. Heutzutage ist die Nennung des Namens nichts weiter als ein banaler Marketing-Trick. Um sich von der Masse abzuheben, sprechen Top-Marken ihre Kund*innen mit 1:1-Botschaften an, die direkt auf ihre Interessen zugeschnitten sind. Hier sind nur einige Beispiele dafür: Post-Purchase-Kampagnen, die nicht nur die Produkte berücksichtigen, die Kund*innen bereits gekauft haben, sondern auch die Art und Weise, wie sie sie verwenden möchten Erstkäufer*innen erhalten komplett andere Nachrichten als wegbrechende Kund*innen Relevante Nachrichten werden zu besonderen Zeiten (Tageszeit, Wochentag usw. ) zugestellt, an denen die Kund*innen am ehesten zu Interaktionen bereit sind Es wird dafür gesorgt, dass unterschiedliche Kund*innensegmente individuelle Angebote in ihren Posteingängen vorfinden. Dabei sollten ihnen z.  B. Produkte empfohlen werden, die auf ihren früheren Einkäufen basieren Diese anspruchsvollen Anwendungsbeispiele für Personalisierung erfordern große Mengen an detaillierten Daten. Selbst für eine große Marketingabteilung, die über umfangreiche Ressourcen verfügt, kann es ein gewaltiges Unterfangen sein, all diese Daten zu verstehen und zu verarbeiten. Doch auch kleine Marketingteams können dieses Maß an maßgeschneidertem Marketing in großem Umfang realisieren. Das Ergebnis: Kund*innen sehen mehr von dem, was sie interessiert, und weniger von dem, was... --- ### The Magic Bullet to Scaling Personalization Is AI Marketing > Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes. - Published: 2022-06-16 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/the-magic-bullet-to-scaling-personalization-is-ai-marketing/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: artificial intelligence, artificial intelligence marketing, customer engagement, marketing strategy - Translation Priorities: Optional Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes. This article is the fifth in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. The idea behind customer-centric personalization is that by tailoring your marketing experiences to individual customers, you can more effectively engage them and win their business.   Truly personalized experiences go beyond simply addressing customers by name — these days, including a name is nothing more than a common parlor trick. To stand out, top brands are targeting customers with 1:1 messages that speak directly to their interests. Here are just a few possible examples: Post-purchase campaigns that address not only the product the customer purchased but the way they prefer to use it. First-time buyers receiving entirely different messages than defecting customers Relevant messages delivered at times (time of day, day of the week, etc. ) when customers are more likely to engage Ensuring different segments of customers discover uniquely tempting offers in their inboxes, with products recommended based on their past purchases These sophisticated personalization use cases require ample amounts of rich data. Understanding and processing all that data can be a massive undertaking, even for a huge marketing department with plenty of resources. Yet small marketing teams are accomplishing this level of tailored marketing at scale, so each customer sees more of what interests them and less of what doesn’t.   But how is it done? Read on to discover the challenges inherent in customer-centric personalization and the secret to making... --- ### La série Break-Up : Éviter les problèmes de surcharge des plateformes > Trop de plateformes dans votre pile martech ? Découvrez comment SAP Emarsys facilite l'engagement client omnicanal avec une seule plateforme. - Published: 2022-06-10 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/ - Categories: SAP Emarsys Applied - Tags: marketing technology, technologie de marketing - Translation Priorities: Optional L'engagement client omnicanal personnalisé n'est pas un concept à la mode, c'est un véritable enjeu pour les marketeurs dont la mission est de stimuler la croissance et les revenus. Au niveau mondial, 54 % des marketeurs qui ont mis en œuvre une personnalisation accrue ont constaté une augmentation de l'engagement envers leur marque, tandis que 48 % ont constaté une augmentation des conversions. Les clients d'aujourd'hui ont pris goût aux expériences personnalisées et pertinentes, et c'est le type d'expérience qui'ils attendent de votre marque. Les meilleurs marketeurs sont conscients de cette attente. En effet, 85 % des marketeurs retail affirment que la personnalisation est un facteur essentiel pour augmenter les revenus et améliorer l'expérience client. Ainsi, pour satisfaire leurs clients et développer leur activité, ils recherchent des solutions martech qui les aident à créer, fournir et scaler les expériences omnicanales one-to-one que les clients exigent.   L'engagement client omnicanal étant sophistiqué, certains marketeurs supposent qu'il nécessite une pile technologique élaborée et complexe. C'est pourquoi ils ne se posent pas de questions lorsque leur fournisseur de cloud marketing leur annonce que, pour atteindre leurs objectifs en matière d'engagement client, ils devront acheter plusieurs UGS et utiliser plusieurs systèmes.   De ce fait, ces marketeurs se retrouvent avec plusieurs plateformes et systèmes et consacrent du temps et de l'énergie pour apprendre à les maîtriser. L'équipe marketing est alors stressée, les performances marketing sont incohérentes ou trop décousues pour permettre un suivi précis, et la direction se demande pourquoi une telle part du budget marketing est consacrée à la technologie.   Cela... --- ### „Break-up“-Serie: So umschiffen Sie die Gefahr, zu viele Plattformen zu verwenden > Zu viele Plattformen in Ihrem MarTech-Stack? Erfahren Sie, wie SAP Emarsys Ihr Omnichannel Customer Engagement mit einer einzigen Plattform vereinfacht. - Published: 2022-06-10 - Modified: 2022-06-23 - URL: https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: marketing technology, Marketing-Technologie - Translation Priorities: Optional Personalisiertes Omnichannel Customer Engagement ist keine bloße Aneinanderreihung modischer Schlagwörter. Für Marketer, die für Wachstum und Umsatzsteigerungen sorgen sollen, ist es eine Selbstverständlichkeit. 54 % der globalen Marketer, die eine stärkere Personalisierung eingeführt haben, konnten eine höhere Bindung zu ihrer Marke feststellen. 48 % von ihnen verzeichneten mehr Konversionen. Es liegt also auf der Hand: Die Kundschaft von heute hat sich längst an maßgeschneiderte, relevante Erlebnisse gewöhnt und erwartet ganz selbstverständlich, dass Ihre Marke diese bereitstellt. Führende Marketer sind sich dieser Erwartungshaltung seitens der Kund*innen bewusst. Tatsächlich geben 85 % der Marketer im Einzelhandel an, dass Personalisierung wichtig ist, um Umsatzsteigerungen und Verbesserungen bei der Customer Experience zu erzielen. Darum suchen sie nach Technologien, mit denen sie ihre Kundschaft zufriedenstellen und das Wachstum ihres Unternehmens fördern können. Mithilfe der passenden MarTech-Lösungen möchten sie die 1:1 Omnichannel-Erlebnisse entwickeln, bereitstellen und skalieren, die ihre Kund*innen von ihnen fordern. Da Omnichannel Customer Engagement so anspruchsvoll ist, gehen einige Marketer ganz selbstverständlich davon aus, dass dafür ein sehr umfangreicher und komplexer Tech-Stack erforderlich wäre. Deshalb stellen sie auch keine Fragen, wenn die Marketing-Cloud, mit der sie zusammenarbeiten, ihnen mitteilt, dass sie zum Erreichen ihrer Customer Engagement-Ziele mehrere SKUs kaufen und mit einer Vielzahl von Systemen arbeiten müssen. Die Folge ist, dass sich diese Marketer mit zahlreichen Plattformen und Systemen herumschlagen müssen, die viel Zeit und Energie erfordern und für deren Beherrschung man vielleicht sogar ein IT-Studium benötigt. Außerdem gerät das Marketingteam unter Stress und die Marketing-Performance wird inkonsistent oder zu unzusammenhängend, um genau erfasst zu werden. Schließlich... --- ### The Break-Up Series: Overcoming the Perils of Platform Overload > Too many platforms in your martech stack? Learn how SAP Emarsys makes omnichannel customer engagement easy with one single platform. - Published: 2022-06-10 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/overcoming-the-perils-of-marketing-technology-platform-overload/ - Categories: SAP Emarsys Applied - Tags: marketing technology - Translation Priorities: Optional Personalized omnichannel customer engagement is not just a collection of buzzwords, it’s table stakes for brand marketers who are tasked with driving growth and revenue — 54% of marketers worldwide who implemented more personalization saw increased engagement with their brand, while 48% saw increased conversions. Clearly, today’s customers have acquired a taste for tailored, relevant experiences, and they expect your brand to deliver them.   Leading marketers understand this expectation. In fact, 85% of retail marketers say personalization is important to driving both increased revenue and better customer experiences. So, to satisfy their customers and grow their business, they seek out martech solutions that will help them build, deliver, and scale the 1:1 omnichannel experiences customers demand.   However, because omnichannel customer engagement is sophisticated, some marketers assume it requires an elaborate and complex tech stack. That’s why they don’t question when the marketing cloud they’ve partnered with tells them that, to reach their customer engagement goals, they’ll need to purchase multiple SKUs and deal with multiple systems.   As a result, those marketers end up saddled with numerous platforms and systems — all of which take time, energy, and perhaps some kind of IT degree to master. The marketing team gets stressed, marketing performance becomes inconsistent or too disjointed to accurately track, and the C-suite is left wondering why so much of the marketing budget is being spent on technology.   Sound familiar? If so, you’re looking at a classic case of platform overload.   In this post we’ll... --- ### Feiern Sie mit uns auf dem Power to the Marketer Festival > Sie arbeiten hart, um Kund*innen zu verstehen, kreative Kampagnen zu entwerfen und Technologien effizient zu nutzen. Genau deswegen feiern wir alles, was Sie erreicht haben! - Published: 2022-06-09 - Modified: 2022-06-21 - URL: https://emarsystest.com/learn/blog/join-us-in-celebration-at-the-power-to-the-marketer-festival/ - Categories: Innovative Perspectives, SAP Emarsys Applied, SAP Emarsys in practice, General - Tags: customer engagement, marketing strategy, omnichannel marketing, SAP Emarsys events - Translation Priorities: Optional You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish! Jetzt anmelden zumPower to the Marketer Festival Marketer haben viel zu tun; und als Marketer haben Sie in den letzten Jahren wahrscheinlich einiges erlebt. Während die Ökonomie sich einer Inflation gegenüber sieht und derzeit „neu ausbalanciert” wird, sind die Herausforderungen im Retail-Marketing scheinbar endlos. Diesen Herausforderungen werden Sie sich natürlich stellen und dafür all Ihre Fähigkeiten und Technologien einsetzen.   So ist Marketing eben und deswegen scheint es manchmal, als ob Ihre beeindruckenden Leistungen unbemerkt bleiben...  aber nicht, wenn wir ein Wörtchen mitreden dürfen! Nehmen Sie sich die Zeit und kommen Sie vom 04. bis 06. Oktober mit uns zum Power to the Marketer Festival.  Dort stoßen wir an – auf Sie und auf alles, was Sie tun. Warum Sie beim Power to the Marketer Festival dabei sein sollten!   Wenn Sie sich schon die kostbare Zeit nehmen, sollte es sich auch lohnen, oder? Wir sorgen mit einem flexiblen und spannenden Veranstaltungsprogramm dafür, dass sich jede Minute lohnt. Ein wirklich flexibles Festival Das Festival wird eine hybride Veranstaltung sein - mit Sessions persönlich vor Ort, live online sowie On-Demand. Wählen Sie die Veranstaltungsart aus, die am besten in Ihren Kalender passt.   Und machen Sie sich keine Sorgen etwas zu verpassen. Sie haben alle Freiheiten, sich genau die Veranstaltungen auszusuchen, die Sie interessieren.   Es wird global Veranstaltungen vor Ort in fünf Locations auf der ganzen Welt – wir freuen uns drauf, Sie in New York, Paris, London, Berlin und Sydney begrüßen zu dürfen. Redner*innen mit Expertise Wir präsentieren Ihnen die genialsten Köpfe im Marketing aus der ganzen Welt. Stellen Sie sich also schon mal... --- ### Join Us in Celebration at the Power to the Marketer Festival > You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish! - Published: 2022-06-09 - Modified: 2023-09-29 - URL: https://emarsystest.com/learn/blog/join-us-in-celebration-at-the-power-to-the-marketer-festival/ - Categories: General, SAP Emarsys Applied - Tags: customer engagement, marketing strategy, omnichannel marketing, SAP Emarsys events - Translation Priorities: Optional You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish! Register Now for the Power to the Marketer Festival Marketers work hard, and as a marketer you’ve been through a lot in the past few years. As the economy deals with inflation and is currently “being rebalanced,” the retail marketing challenges feel never-ending. You continue to adapt and adjust as always, putting all your skills and technology to work.   That’s just how marketing is, which is why sometimes it might seem like all your impressive accomplishments go unnoticed... but not on our watch! We’re inviting you to set aside a little time to join us October 4 – 6 for the Power to the Marketer Festival, where we’ll be raising a toast to you and all that you do. Why Join Us at the Power to the Marketer Festival?   If you’re going to take time out of your busy schedule, it had better be worthwhile, right? We plan to make every minute count with a flexible and exciting schedule of events. A Truly Flexible Festival This will be a hybrid event, with sessions held in person, live online, and available on-demand. You can attend however best fits into your schedule.   Also, don’t worry about getting locked into tracks. You have the freedom to pick and choose which sessions you want to attend!   Going Global For in-person events, join us in five locations around the world — we can’t wait to meet you in New York, London, Paris, Berlin, or Sydney! Expert Speakers We’ll be bringing you... --- ### Cross-Channel Retailing: Definition und taktische Beispiele > Stellen Sie Ihren Kund*innen einen flexiblen und bequemen Kaufprozess zur Verfügung, indem Sie Cross-Channel Retailing in Ihre Marketingstrategie integrieren. - Published: 2022-06-07 - Modified: 2022-06-17 - URL: https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/ - Categories: Guides, Customer Stories, Wichtige Erkenntnisse - Tags: cross-channel marketing, marketing strategy, Marketingstrategie, omnichannel marketing - Translation Priorities: Optional Provide your shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. See how big name brands advanced their strategies by doing so with these examples. Der Wettbewerb nimmt zu. Die Kosten für Ladengeschäfte steigen. Außerdem geben 55 % der Einzelhandelsmarken an, dass die Steigerung der Besuchszahlen eine der größten Herausforderungen für sie darstellt. Diese Tatsachen lassen nur einen Schluss zu: Der stationäre Handel kann nicht mehr darauf warten, dass seine Kundschaft zu ihm kommt. Wenn Sie sich von Ihren Mitbewerbern abheben, Kund*innen für sich gewinnen und sie zum Wiederkommen bewegen möchten, benötigen Sie eine solide Strategie, mit der sie Kund*innen anziehen, begeistern und an sich binden können. Um der Konkurrenz einen Schritt voraus zu sein, müssen Sie Ihre Kund*innen dort abholen, wo sie ihre Zeit verbringen. Außerdem sollten Sie dafür sorgen, dass Sie sie mit relevanten Inhalten und bequemen Customer Journeys ansprechen. Diese komplexe Herausforderung können Sie mit Cross-Channel Retailing meistern. In diesem Artikel befassen wir uns mit allen Aspekten des Cross-Channel Retailing, zeigen die Vorteile auf und geben Ihnen drei Beispiele von führenden Einzelhändlern, die Ihnen dabei helfen werden, eine Cross-Channel-Marketing-Strategie für Ihre Marke zu entwickeln. Cross-Channel vs. Multichannel vs. Omnichannel Beginnen wir zunächst mit den Definitionen. Zwar ähneln sich Multichannel, Cross-Channel und Omnichannel, sie weisen jedoch einige wesentliche Unterschiede auf. Definition von Multichannel Retailing Mehrere Kanäle, die aber alle nicht miteinander verbunden sind Multichannel Retailing betreiben Marken, die ihre Produkte über mehrere Kanäle vermarkten. Marken entscheiden sich für Multichannel-Marketing, weil sie ihren Kund*innen die Wahl überlassen möchten, über welchen Kanal sie ihren Kauf tätigen – sei es in einem ihrer physischen Standorte als In-Store-Erlebnis, in einem Online-Shop oder über eine App. Die einzelnen Kanäle sind... --- ### Retail cross-canal : définition et exemples tactiques > Offrez aux acheteurs un processus d'achat à la fois flexible et pratique en intégrant le retail cross-canal dans votre stratégie marketing. - Published: 2022-06-07 - Modified: 2022-06-13 - URL: https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/ - Categories: Customer Stories, Guides - Tags: cross-channel marketing, marketing cross-canal, marketing omnicanal, marketing strategy, omnichannel marketing, Retail cross-canal - Translation Priorities: Optional Provide your shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. See how big name brands advanced their strategies by doing so with these examples. La concurrence s'intensifie. Avoir pignon sur rue coûte de plus en plus cher. 55 % des marques retail citent l'augmentation du trafic piétonnier comme l'un de leurs principaux défis. Tout ceci indique clairement que les magasins ne peuvent plus attendre que leurs clients viennent à eux. Si vous voulez vous démarquer de vos concurrents, attirer les clients et les inciter à revenir, vous devez mettre en place une solide stratégie. Pour garder une longueur d'avance, vous devez aller à la rencontre de vos clients là où ils passent leur temps et susciter leur engagement en leur proposant un contenu pertinent et des parcours d'achat pratiques. Pour relever ce défi complexe, il convient de se tourner vers le retail cross-canal. Dans cet article, nous aborderons tout ce qui concerne le retail cross-canal ; nous analyserons ses avantages et nous vous donnerons trois exemples des plus grands commerçants pour vous aider à créer une stratégie de marketing cross-canal pour votre marque retail. Cross-canal vs. multicanal vs. omnicanal Commençons par les définitions. Bien que le multicanal, le cross-canal et l'omnicanal soient similaires, ils présentent plusieurs grandes différences. Définition du retail multicanal Plusieurs canaux, mais aucune connexion entre eux Le terme de retail multicanal est utilisé pour décrire une marque qui commercialise ses produits sur plusieurs canaux. Les marques optent pour le marketing multicanal parce qu'il permet aux clients de choisir le canal sur lequel faire leurs achats, que ce soit en magasin ou via une boutique en ligne ou une app. Cependant, ces... --- ### Cross-Channel Retailing: Definition and Tactical Examples > Provide shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. - Published: 2022-06-07 - Modified: 2023-07-06 - URL: https://emarsystest.com/learn/blog/cross-channel-retailing-definition-and-tactical-examples/ - Categories: Customer Stories, Guides - Tags: cross-channel marketing, marketing strategy, omnichannel marketing - Translation Priorities: Optional Provide your shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. See how big name brands advanced their strategies by doing so with these examples. Competition is mounting. Storefront costs are increasing. And 55% of retail brands cite driving foot traffic as a top challenge. This all points to one clear truth: brick-and-mortar businesses can no longer wait for their customers to come to them.   If you want to stand out from your competitors, draw customers, and keep them coming back for more, you need a robust strategy in place that’s going to attract, delight, and retain customers. To stay ahead of the curve, you need to meet them where they’re spending their time and engage them with relevant content and convenient paths to purchase.   The answer to this complex challenge lies in cross-channel retailing. In this article, we’ll cover all things cross-channel retailing, break down its benefits, and give you three examples from leading retailers to help you create a cross-channel marketing strategy for your retail brand. Cross-channel vs. multichannel vs. omnichannel  Let’s start with the definitions. Although multichannel, cross-channel, and omnichannel are similar, they have several key differences. Multichannel retailing definition Multiple channels, but none of them are connected  Multichannel retailing is a term used to describe a brand that markets their products across multiple channels. Brands opt for multichannel marketing because it gives customers the choice over which channel they use to complete their purchase — whether that be in-store at one of their physical locations, or via an online store or app.   However, these channels are not connected, so the customer receives a disjointed, isolated, and generic experience... --- ### 5 Reasons to Switch to a Customer-Centric (not Channel-Focused) Strategy > Learn five big reasons to switch to a customer-centric strategy rather than a channel-focused one. Read more. - Published: 2022-06-06 - Modified: 2022-06-06 - URL: https://emarsystest.com/learn/blog/customer-centric-strategy/ - Categories: General - Tags: personalization - Translation Priorities: Optional This article is the fourth in our 6 Pillars of Cross-Channel Personalization series. Grab your copy of the full-length whitepaper breaking down all six pillars here. In today’s day and age, meeting customers where they are means almost everything. Many retailers believe that a channel-focused strategy will allow them to tout themselves as “omnichannel” or as a multichannel retailer. However, they are highly mistaken in this thinking. Making the transition to a customer-centric strategy is one that just might save your business with the uncertain times to come.   Why Your Business Needs to Switch to a Customer-Centric Strategy In this post, we’ll explain the five main reasons to switch to a customer-centric strategy, rather than a channel-focused one.   Customers See a Singular Picture No matter how many channels in your marketing arsenal, ... the customer is not going to applaud or credit you for having them. The customer will view it all as just one holistic experience to spur them to purchase your product or service.   So, if you focus on social media as your only marketing channel, even done well, you might be losing out on others who are not fond of social media (even within your target audience segment). On the other hand, if someone who views your ads on social media hears their mother saying she also saw an advertisement for the same product on television, they will undoubtedly be impressed as they will see how widely known your brand is. That is why... --- ### Welcome to Shoptalk Europe 2022: Retail’s Boldest Pioneers > Join us and 3,000+ other decision makers from global retailers at Shoptalk Europe, retail’s premier event. Read more! - Published: 2022-06-03 - Modified: 2022-06-03 - URL: https://emarsystest.com/learn/blog/shoptalk-europe-2022/ - Categories: General - Translation Priorities: Optional Keeping up with the pace of change in today’s retail industry has proven to be more and more of a challenge for many businesses. That’s why we’re looking forward to joining 3,000+ retailers, brands, startups, tech firms, investors and media analysts at Shoptalk Europe 2022 to help solve the challenges we all face in a busy commerce climate. The event takes place just a few days from now, June 6-8th 2022. Image source: Retail TouchPoints What is Shoptalk Europe 2022? It is hard to find anything like Shoptalk Europe in the retail industry. The annual event is the industry’s premier meeting space for more than 2,500 business leaders from the biggest retailers, brands, tech startups, venture capitalists, developers, and even journalists.   One reason we’re so stoked to be there is because one in three guests is a C-level executive, and one in ten is a CEO. To put it simply, this is a yearly gathering and networking event for some of the most forward-thinking retail leaders on the planet. If you haven’t already registered, be sure to do so and come chat with us on the future of retail. At the event, there will be three days of networking, talks, and insights. Throughout these three days, there will be different sessions, as summarized below. Themes & Topics at ShopTalk Europe June 6, 2022 Key Topic: Insights on Retail's Business Investors will be discussing which retail trends, technologies, and business models excite them most. They will address how consumers discover,... --- ### El futuro de las ventas minoristas omnicanal > Descubra todo lo debe saber un comerciante minorista sobre las ventas omnicanal y lo que le depara el futuro a esta modalidad. Más información. - Published: 2022-06-02 - Modified: 2022-06-10 - URL: https://emarsystest.com/learn/blog/the-future-of-omnichannel-retailing/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: Marketing omnicanal, omnichannel marketing, ventas omnicanal - Translation Priorities: Opcional Con costos sociales por las nubes y clientes más perspicaces que nunca, ¿qué puede hacer para destacarse de sus competidores y atraer la atención de los clientes? La respuesta es simple: ventas minoristas omnicanal.   Presentes cada vez que sus clientes entran en contacto y ofreciendo el contenido correcto a la persona adecuada en el momento justo, las ventas minoristas omnicanal han ayudado a que las marcas llamen la atención, generen interacciones y garanticen clientes leales.   Sin embargo, si hay algo que no se modificó en el mundo del marketing B2C (Empresa a Cliente) es que las expectativas de los clientes siempre irán en aumento. Y a medida que más marcas comiencen a mejorar sus estrategias de marketing omnicanal, es más probable que la suya sea menos exclusiva y tenga menos efecto.   Si quiere destacarse entre sus competidores y seguir generando experiencias que conserven el interés de sus clientes, tiene que mantenerse por delante de los demás. Entonces, ¿que depara el futuro del marketing para las ventas minoristas omnicanal, y qué puede hacer para compensar los cambios por venir? Siga leyendo si quiere averiguarlo.   ¿Qué son las ventas minoristas omnicanal?   Las ventas minoristas omnicanal son el sucesor natural de las ventas multi y transcanal, enfocadas en ofrecer experiencias personalizadas y relevantes, independientemente del lugar en el que sus clientes elijan interactuar con su marca.   Las ventas minoristas multicanal incluyen productos de marketing que abarcan múltiples canales, aunque ninguno de estos canales está necesariamente conectado con los... --- ### The Future of Omnichannel Retailing > Discover everything a retailer should know about omnichannel retail and what the future of omnichannel retail holds. Learn more. - Published: 2022-06-02 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/the-future-of-omnichannel-retailing/ - Categories: Actionable Insights - Tags: omnichannel marketing - Translation Priorities: Optional With skyrocketing paid social costs and customers more discerning than ever, how do you stand out from your competitors and win your customers’ attention? The answer: omnichannel retailing.   By being present wherever your customer engages and delivering the right content to the right person at the right time, omnichannel retailing has helped retail brands grab attention, build engagement, and secure loyal, repeat customers.   But if there’s one constant in the world of B2C marketing, it’s that customer expectations are always rising. And as more brands start to improve their omnichannel marketing strategy, the less unique and impactful your strategy will be.   If you want to stand apart from your competitors and continue to create experiences that keep customers engaged, you need to stay ahead of the curve. So, what does the future of marketing hold for omnichannel retailing, and how can you hedge against incoming changes? Read on to find out.   What is omnichannel retail?   Omnichannel retail is the natural successor to multichannel and cross-channel retail, focused on delivering personalized, relevant experiences, regardless of where customers choose to interact with your brand.   Multichannel retail involves marketing products across multiple channels, but none of these channels are necessarily connected.   Cross-channel retail takes things one step further by connecting multiple marketing channels to give customers more relevant experiences. However, none of these channels are fully integrated. Omnichannel marketing bridges the gaps of multichannel and cross-channel retailing by integrating all of a brand’s online and offline... --- ### Learn How SAP Emarsys and Movable Ink Take a Customer-Centric Approach to Marketing Campaigns at Think Summit > How can you find the right balance between privacy and personalization? Partner with martech that automates customer-centric experiences. Learn more at Think Summit 2022. - Published: 2022-05-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-and-movable-ink-take-a-customer-centric-approach-to-marketing-campaigns/ - Categories: Behind the Tech - Translation Priorities: Optional Marketers feel the strain of doing more every day. Generate more revenue. Retain more customers. Deploy more campaigns. All while worrying about privacy regulations and shrinking marketing budgets. During Think Summit 2022, Raj Balasundaram — Senior Vice President, Channels & Strategy at Emarsys — will explain how to find the correct balance between privacy and personalization while continuing to do more with less resources. The secret? Partnering with marketing technology that automates customer-centric experiences. Emarsys, a SAP company, empowers marketers to build, launch, and scale personalized omnichannel campaigns that drive business objectives. The ways in which shoppers connect with their favorite brands is growing more complex. So too are the data sources that help brands understand customer intent, action, and behavior. A martech stack that allows brands to quickly scale personalization across multiple channels accurately and effectively will separate the wheat from the chaff, especially as digital commerce continues to build in influence.   Why Establish Data-Driven Marketing? Emarsys believes that the future of marketing begins with personalization. That future is made by the marketers that harness the power of every single customer data point available — no matter where it lives in a tech stack or how challenging it might be to create a narrative from it.   Customers are like snowflakes — no two are alike. To maximize every single one’s lifetime value, you will need to present them with individualized content that is consistently communicated no matter how, when, or where they shop. That level of customer-centricity... --- ### 6 exemples de tactiques cross-canales qui génèrent des résultats > Pour se démarquer de la concurrence, les marques doivent communiquer avec leurs clients via les bons canaux. Découvrez quelques exemples de tactiques cross-canales qui fonctionnent. - Published: 2022-05-18 - Modified: 2022-05-24 - URL: https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: cross-canal, cross-channel, multi-canal, multi-channel - Translation Priorities: Optional Il est complètement fou de penser que, depuis les débuts du commerce à longue distance (il y a environ 150 000 ans) jusqu'en 1982, la seule façon d'acheter et de vendre des biens et services était de passer par des canaux physiques. En 2022, rien qu'aux États-Unis, les canaux digitaux représentent 21 % du total des ventes retail et ce chiffre devrait avoisiner les 24,5 % en 2025.   Les clients ont aujourd'hui une multitude de canaux à portée de main, et ils les utilisent aussi bien pour communiquer avec leurs amis et leur famille que pour faire des achats.   Pour maximiser vos ventes et augmenter vos chances d'attirer, de convertir et de fidéliser davantage de clients, il est essentiel que votre marque soit présente et prête à dialoguer avec les acheteurs partout où ils se trouvent.   Nous savons que créer une stratégie de marketing cross-canal est plus facile à dire qu'à faire. C'est pourquoi nous souhaitons vous donner un peu d'inspiration. Dans cet article, nous vous présentons six exemples de tactiques cross-canales qui génèrent les résultats dont vous avez besoin pour prospérer sur un marché concurrentiel. Tout d'abord... Qu'est-ce que le marketing cross-canal? Commençons par les bases.   Chaque jour, vos clients cibles utilisent différentes plateformes et différents appareils pour rechercher le contenu qui les intéresse ou trouver des réponses à leurs questions ou des solutions à leurs problèmes. Ces recherches s'accompagnent d'une multitude de distractions et font l‘objet d'une concurrence plus que féroce.   Communiquer avec eux sur un seul canal ne suffit plus pour... --- ### 6 Beispiele für Cross-Channel-Taktiken, die zu besseren Ergebnissen führen > Um sich von der Konkurrenz abheben zu können, müssen Marken mit ihren Kund*innen über die richtigen Kanäle in Kontakt treten. Hier finden Sie einige Beispiele für erfolgreiche Cross-Channel-Taktiken. - Published: 2022-05-18 - Modified: 2022-05-23 - URL: https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: cross-channel, multi-channel - Translation Priorities: Optional Es ist wirklich unglaublich, wenn man sich vorstellt, dass von den Anfängen des Fernhandels (vor etwa 150. 000 Jahren) bis 1982 der Kauf und Verkauf von Waren und Dienstleistungen nur über physische Kanäle möglich war. Ein Sprung ins Jahr 2022: Allein in den USA werden mittlerweile 21 % des gesamten Einzelhandelsumsatzes über digitale Kanäle abgewickelt. Für die Zeit bis 2025 wird erwartet, dass diese Zahl auf 24,5 % ansteigt. Heutzutage haben Ihre Kund*innen eine Vielzahl von Kanälen zur Verfügung, die sie für alles Mögliche nutzen: von der Kommunikation mit Freund*innen und Familie bis hin zum Einkauf. Wenn Sie Ihre Umsätze maximieren und Ihre Chancen erhöhen möchten, mehr Kund*innen zu gewinnen, sie zum Kauf zu bewegen und an sich zu binden, muss Ihre Marke präsent und bereit sein, mit den Käufer*innen in Kontakt zu treten – und zwar unabhängig davon, wo sie ihre Zeit verbringen. Wir wissen, dass die Entwicklung einer kanalübergreifenden Marketingstrategie leichter gesagt als getan ist, und möchten Ihnen deshalb einige Anregungen geben. In diesem Artikel stellen wir Ihnen 6 herausragende Beispiele für kanalübergreifende Taktiken vor, mit denen Sie die Ergebnisse erzielen können, die für Ihren Wettbewerbserfolg notwendig sind. Das Wichtigste zuerst: Was ist Cross-Channel-Marketing? Als Erstes sollten wir uns mit den Grundlagen befassen. Jeden Tag verbringen Ihre Zielkund*innen Zeit auf verschiedenen Plattformen und Geräten. Sie suchen nach ansprechenden Inhalten, Antworten auf Fragen und Lösungen für Probleme. Dabei stoßen sie auf zahlreiche Ablenkungen – und auf mehr als genug Angebote Ihrer Konkurrenz. Wenn Sie sich von der Masse konkurrierender Marken, die um die... --- ### 6 Examples of Cross-Channel Tactics That Drive Results > To stand out from competition, brands need to engage with customers on the right channels. Learn examples of cross channel tactics that work. - Published: 2022-05-18 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/blog/6-examples-cross-channel-tactics-drive-results/ - Categories: Actionable Insights - Tags: cross-channel, multi-channel - Translation Priorities: Optional It’s sheer madness to think that from the dawn of long-distance commerce (roughly 150,000 years ago) right up until 1982, the only way people were able to buy and sell goods and services was via physical channels. Fast forward to 2022 and in the US alone, digital channels account for 21% of total retail sales with that figure expected to hit 24. 5% by 2025.   Today, your customers have a multitude of channels at their fingertips, and they use them for everything from communicating with friends and family to making purchases.   If you want to maximize your sales and increase your chances of attracting, converting and retaining more customers, your brand needs to be present and ready to engage with buyers no matter where they’re spending their time.   We know that creating a cross-channel marketing strategy can be easier said than done, so we’re here to offer some inspiration. In this article, we’re sharing 6 stellar examples of cross-channel tactics that drive the results you need to thrive in a competitive space. First Things First... What is Cross-Channel Marketing? Let’s tackle the basics first.   Every day, your target customers spend their time across multiple platforms and devices, seeking engaging content, answers to questions and solutions to problems. With that comes a number of distractions -- and more than a fair share of competition.   If you want to rise above the noise of competing brands vying for your customers’ attention, engaging with them across a single... --- ### „Break-up“-Serie: So erkennen Sie Warnsignale bei der kanalübergreifenden Personalisierung > Ist es für Sie an der Zeit, sich von Ihrer Marketing-Cloud zu trennen? Erfahren Sie, wie SAP Emarsys für eine einfache und nahtlose kanalübergreifende Personalisierung sorgt, während andere Tools Schwierigkeiten damit haben. - Published: 2022-05-18 - Modified: 2022-05-30 - URL: https://emarsystest.com/learn/blog/spotting-cross-channel-personalization-red-flags/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: cross-channel marketing, Personalisierung, personalization - Translation Priorities: Optional Kund*innen erwarten heutzutage, dass ihnen Marken ein 1:1-Erlebnis bieten, das auf ihre individuellen Bedürfnisse und Vorlieben abgestimmt ist. Sie erwarten auch, dass sie diese 1:1-Erfahrung durchgängig über alle Kanäle haben – und zwar wo immer sie wollen und wann immer es ihnen am besten passt. Aus Sicht der Kund*innen ist die Erwartung einer kanalübergreifenden Personalisierung nicht verhandelbar. Wenn Ihre Marke sie nicht erfüllen kann, wird Ihre Kundschaft eine andere Marke finden, der dies gelingt. Da kanalübergreifende Personalisierung das A und O ist, um Ihre Kund*innen für sich zu gewinnen, können Sie es sich nicht leisten, hier zu versagen. Mit der falschen Marketing-Cloud, die Sie nicht dabei unterstützt, echtes Omnichannel-Marketing konsistent über alle Kanäle hinweg durchzuführen, könnten Sie Kund*innen verlieren und Ihre Umsatzziele verfehlen – und müssten das dann auch noch gegenüber einer unzufriedenen Geschäftsleitung verantworten. Im Folgenden wollen wir uns anschauen, warum einige Marketing-Clouds Probleme mit der kanalübergreifenden Personalisierung haben, und welche Anzeichen darauf hindeuten, dass es vielleicht an der Zeit ist, sich von Ihrer aktuellen Marketing-Cloud zu trennen (und einen zuverlässigen Partner zu finden, der Ihnen tatsächlich dabei helfen kann, Ihre Customer Engagement-Ziele zu erreichen). Darum kommt es bei einigen Marketing-Clouds zu Problemen mit der kanalübergreifenden Personalisierung Wir kennen diese Geschichten. Sie treffen sich mit dem*der Vertriebsmitarbeiter*in einer Marketing-Cloud zu einer Demo. In puncto Customer Engagement wird Ihnen das Blaue vom Himmel versprochen, doch dann, wenn es in die Praxis umgesetzt werden soll, haben Sie oft das Nachsehen. Schließlich stellt sich heraus, dass die Verknüpfung und Integration Ihrer Daten doch nicht... --- ### The Break-Up Series: Spotting Cross-Channel Personalization Red Flags > Is it time to break up with your marketing cloud? Learn how SAP Emarsys makes cross-channel personalization easy and seamless, while other tools struggle. - Published: 2022-05-18 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/spotting-cross-channel-personalization-red-flags/ - Categories: SAP Emarsys Applied - Tags: cross-channel marketing, personalization - Translation Priorities: Optional Today’s customers expect your brand to provide a 1:1 experience that's relevant to their individual needs and preferences. They also expect to have that 1:1 experience consistently across any and all channels, wherever they prefer, and at whichever time is most convenient for them.   From the customer’s perspective, this expectation for cross-channel personalization isn’t a negotiation — if your brand can’t deliver on it, the customer will find a brand that can.   Because cross-channel personalization is table stakes to win your customer’s business, you can’t afford to fall short. If you’re partnered with the wrong marketing cloud, one that can’t help you execute true omnichannel marketing consistently across all your channels, you could lose customers, fall short of revenue goals, and have to answer to a not-so-happy C-suite. Let’s look at why some marketing clouds struggle with cross-channel personalization, as well as the tell-tale signs that perhaps it's time to break up with your marketing cloud (and find a trusted partner who can actually help you reach your customer engagement goals). Why Some Marketing Clouds Struggle with Cross-Channel Personalization We’ve heard the stories. You meet for a demo with a marketing cloud sales rep. They promise you the moon when it comes to customer engagement, yet when it comes time to put it into practice... you fall short. Turns out, connecting and integrating your data wasn’t as easy as they proclaimed. They say it requires tons of additional technical support and additional resources, which you’re footing the bill... --- ### Modernizing Customer Engagement Like a Jedi Master > Learn how to prepare for the future of customer engagement, challenges related to it, and how retailers are going to manage the intersection between customer service, experience, and acquisition. - Published: 2022-05-14 - Modified: 2022-05-14 - URL: https://emarsystest.com/learn/blog/modernizing-customer-engagement-jedi-master/ - Categories: General - Tags: artificial intelligence marketing, customer engagement - Translation Priorities: Optional This is a recap blog post for the webinar streamed live by CommerceNext on May 4, 2022, which is also known as Star Wars Day. The objective of the webinar was to prepare for the future customer engagement, the challenges related to it, and how retailers are going to manage the intersection between customer service, experience, and acquisition. The panelists of the webinar were: Anna Brian Lee, VP, Global Member Marketing, WWDana Schwartz, SVP, Global Direct to Consumer & Digital, KEENBenita Johnson, Sr Gift Card Manager, Home ChefJohn Grech, Chief Commercial Officer, GiftNowModerated by Scott Silverman, Co-Founder, CommerceNext It's no surprise that digital retailing is rapidly evolving. After every year or two, something entirely new emerges as the next milestone driven by consumer behavior in the retail market. Long gone are the days when you can just optimize a really simple funnel and try to get that add-to-cart action at the end of it. Today’s world is not that simple. Here are a few key takeaways we learned from the webinar. More to Optimize than ‘Add to Cart’ Yes, the goal of creating a transaction is still the intent, but the way people discover, begin their journey, and pass through the gates of conversion is entirely different and even more complex than ever. Growth and LTV in digital retailing are at the intersection of customer experience, customer acquisition, and customer service. The need to access all digital strategies to serve the unique shopping behavior of today’s modern consumer is vital.... --- ### How Marketers are Meeting Customers Where They’re At with Personalized Experiences > Learn how top brands drive revenue by meeting customers where they’re at, on the channels they prefer, with personalized 1:1 content they want. - Published: 2022-05-12 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/how-marketers-meet-customers-where-they-are-at-with-cross-channel-personalized-experiences/ - Categories: Actionable Insights, General - Tags: customer-centric personalization, personalization - Translation Priorities: Optional This article is the second in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. * * * Comedian Steve Martin was once asked how to become famous. His answer was “Be so good they can’t ignore you. ” In this scenario, one can assume Martin meant “they” as in society, or perhaps more specifically, the audience. However, if you ask old-school marketers how to make a brand popular, they’d likely give a similar response: “Be so good the customer can’t ignore you. ”  That sentiment held true in a time when marketing channels could be counted on one hand and were mostly print media. But our current world of marketing and customer engagement is vastly different. You might be the best brand in the world with an unparalleled product offering and message, but if you aren’t on the right channels at the right time, you will be ignored, and your message will get lost amongst the noise of your competitors.   So perhaps a better bit of wisdom for the modern marketer is this: “Be so channel-agnostic that you can always reach the customer. ”  Admittedly this doesn’t roll off the tongue as nicely as Martin’s quote. But the point remains. Today’s leading brand marketers understand that, to drive growth and revenue for their business, you need to meet customers where they’re at, on whichever channel they prefer, with the relevant 1:1 content they want. Let’s dive... --- ### What Real-Time Content Looks Like in 2022 > Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue. - Published: 2022-05-05 - Modified: 2022-05-05 - URL: https://emarsystest.com/learn/blog/what-real-time-content-looks-like-in-2022/ - Categories: Actionable Insights - Tags: marketing strategy, personalization - Translation Priorities: Optional Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue. This article is the second in our Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. Sending the right marketing message at the wrong time is a waste of your effort as a marketer, and so is sending the wrong message at the right time. Not only is it a waste of your marketing resources, but it can also be a huge turnoff to the customers you’re trying to engage, making that Unsubscribe button look tempting. For a brand to grow, marketing must hit the target with relevant content delivered in real time. Read on to discover what real-time content marketing currently looks like and where it needs to go if marketers want to drive real revenue for their business. Where Marketers Are Falling Short “Right message at the right time. ” It’s such a common concept that most marketers can recite it in their sleep. And because it’s every marketer’s goal, you’d think that most brands are delivering on it, right?   In reality, few marketers succeed at orchestrating campaigns with real-time content that’s truly engaging. 93% of consumers report receiving marketing communications that are not relevant to them, and 44% of consumers are willing to switch to brands who better personalize marketing communication. (Infogroup via eMarketer) Imagine you receive an email from one of your favorite athletic apparel companies. Inside is a personalized offer for the perfect pair of sneakers — your exact size, preferred fit, and completely... --- ### 7 Best Practices für ergebnisorientierte, mobil-optimierte E-Mails > Mit diesen 7 Best Practices für mobiles E-Mail-Marketing können Sie eine erfolgreiche, für Mobilgeräte optimierte E-Mail-Marketingstrategie entwickeln. - Published: 2022-05-03 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/7-best-practices-for-mobile-friendly-emails-that-drive-results/ - Categories: How to, How-to Artikel, General - Tags: email marketing, Personalisierung, personalization - Translation Priorities: Optional Ob Social Media oder Online-Shopping, beim Kampf um die Aufmerksamkeit haben Mobilgeräte gegenüber Desktop-Computern inzwischen klar die Nase vorn – und die Nutzung nimmt rasant zu. In der Praxis bedeutet das, dass die Wahrscheinlichkeit, dass Ihre Kund*innen die von Ihnen gesendeten E-Mails auf dem Desktop lesen, von Tag zu Tag geringer wird. Wenn Sie den größtmöglichen Nutzen aus Ihren E-Mail-Marketingkampagnen ziehen und Ihren Kund*innen die überzeugenden Erlebnisse bereitstellen möchten, die sie sich wünschen, müssen Sie jede E-Mail, die Ihren Server verlässt, mit einer Mobile-First-Mentalität angehen. In diesem Artikel stellen wir Ihnen 7 Best Practices für mobil-optimierte E-Mails vor. Diese Methoden werden Ihnen dabei helfen, Interessent*innen in Käufer*innen zu verwandeln, und für mehr Wiederholungskäufe zu sorgen. 1.  Halten Sie Ihren Text kurz und bieten Sie einen Mehrwert Wenn Sie gerne lange E-Mails mit großen Bildern verfassen, sollten Sie eventuell darüber nachdenken, Ihre Taktik zu ändern. Überschreitet Ihre E-Mail 102 KB, kürzt Google die Nachricht. Anstatt also den gesamten Inhalt Ihrer E-Mail anzuzeigen, schneidet Google ihn ab und zwingt Ihre Abonnent*innen dazu, den Rest manuell herunterzuladen. Dadurch riskieren Sie nicht nur eine geringere Wirkung Ihrer E-Mails, sondern auch, dass Ihre Tracking-Möglichkeiten beeinträchtigt werden. Der Grund: Wenn Sie Ihr Tracking-Pixel in die Fußzeile Ihrer E-Mail einfügen, wie es viele Marketer tun, wird das Pixel ebenfalls abgeschnitten. Die Zeit Ihrer Abonnent*innen ist knapp bemessen und die Aufmerksamkeit noch geringer. Daher ist ein „Weniger ist mehr“-Ansatz in jedem Fall der richtige Weg. Konzentrieren Sie sich darauf, Ihre E-Mail-Inhalte kurz und knapp zu halten. Achten Sie außerdem darauf,... --- ### 7 Best Practices for Mobile-Friendly Emails That Drive Results > Create a winning mobile-friendly email marketing strategy with these 7 email marketing mobile best practices that drive customer engagement and revenue. - Published: 2022-05-03 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/7-best-practices-for-mobile-friendly-emails-that-drive-results/ - Categories: General, How to - Tags: email marketing, personalization - Translation Priorities: Optional From social media to online shopping, mobile is winning the battle for attention over desktop — and its usage is increasing at a rapid rate.   In practical terms, this means that the likelihood of your customers viewing the emails you send on a desktop is diminishing by the day.   If you want to extract the most possible value from your email marketing campaigns and deliver the compelling experiences your customers demand, you need to approach every email that leaves your server with a mobile-first mindset. In this article, we’ll walk you through the 7 best practices for mobile-friendly emails that convert more buyers and drive repeat purchases. 7 Best Practices for Mobile-Friendly Email Marketing 1. Keep Your Copy Short and Valuable If you like to write long emails with large images, you may want to consider a change in tact. Google clips emails at 102kb. So, instead of displaying your full email content, Google will truncate it and force your subscribers to manually download the rest. Not only do you risk lowering your email impact, it can also harm your tracking capabilities. Why? Because if you’re including your tracking pixel in the footer of your email, like many marketers do, that’s getting clipped, too.   Your subscribers are short on time, even shorter on attention, so a “less-is-more” approach is 100% the way to go. Focus on keeping your email content short, sweet, and valuable — and be sure it satisfies the all-important question your recipients are sure... --- ### Customer Loyalty vs Brand Loyalty: What’s the Difference? > Discover the difference between customer loyalty and brand loyalty in marketing. Learn how they differ and why they are important for businesses. - Published: 2022-04-27 - Modified: 2023-04-27 - URL: https://emarsystest.com/learn/blog/customer-loyalty-brand-loyalty/ - Categories: Innovative Perspectives - Tags: brand loyalty, customer loyalty - Translation Priorities: Optional Customer Loyalty vs Brand Loyalty: What’s the Difference?   With rising customer acquisition costs, growing competition and the death of the 3rd-party cookie, making the most of the customers you have is more important to e-commerce and DTC brands than ever before. The key to invaluable repeat business is loyalty. However, there’s a difference between customer and brand loyalty — and knowing it could be the difference between scaling your store and struggling to keep up. In this article, we dive into the differences between customer and brand loyalty, and present actionable advice on how you can start building both.   What Is Customer Loyalty? Customer loyalty describes a consumer’s commitment to your brand, often stemming from a positive experience that keeps them buying the same product from your business over and over. These customers will naturally recommend your products to their friends and family and are imperative to your brand’s success. However, since your customers are only engaging with your brand based solely on the benefits of a single product, they don’t have any tangible connection to your brand.   As a result, they’re easily influenced by competing brands who are willing to offer similar products at a lower RRP, meaning the market landscape can quickly turn to a race to the lowest price. It’s for this reason that some brands focused purely on customer loyalty end up seeing lower profit margins.   What Is Brand Loyalty? Brand loyalty is built on stronger foundations than customer loyalty. It represents... --- ### How to Use Data to Drive Cross-Channel Personalization > Cross-channel personalization allows marketers to deliver a seamless customer experience via any and every avenue. Read more. - Published: 2022-04-25 - Modified: 2023-04-12 - URL: https://emarsystest.com/learn/blog/use-data-cross-channel-personalization/ - Categories: Actionable Insights - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional This article is the first in our Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer journeys. As knowledge becomes more accessible, companies' efficacy diminishes. With so much noise competing for their attention, customers no longer respond to mass marketing to discover items and services.   Retail companies must now enhance their brand voice and give value that consumers cannot get from self-service.   Marketers: it’s time to start thinking about omnichannel relevancy and how the four pillars of relevance may help you maximize your brand strategy. What is a Cross-Channel Marketing Strategy? Cross-channel marketing refers to using many marketing channels to deliver a seamless customer experience for your target audience.   The message should be sent from one channel to the next in a logical progression. Through individualized people-based marketing, marketers can develop in-depth profiles of their consumers while also increasing customer loyalty by connecting with them at several contact points. Marketers must be aware of the platforms their consumers are using and at what times they are doing so. By applying this data to their campaign strategies, marketers can reach their customers where they are.   The only way to give your customers a more detailed and personalized experience is to be present across key channels. Cross-channel personalization allows you to make more meaningful moments at every step of the customer's interaction with your brand. The Growing Need for Omnichannel Marketing In the B2C ecosystem, cross-channel marketing technology serves... --- ### 8 Essential Customer Engagement Emails for E-commerce Marketers > Emails help create lasting impressions and foster long-term relationships with your customers. Discover different types of customer engagement emails to send now. - Published: 2022-04-20 - Modified: 2022-04-20 - URL: https://emarsystest.com/learn/blog/8-essential-customer-engagement-emails-for-e-commerce-marketers/ - Categories: Actionable Insights - Translation Priorities: Optional Emails to your customers should not only be intended for promotion of products and services. Emails should also create lasting impressions and establish strong, long-term relationships with your customers. No idea where to start? Don’t worry, we put together different examples of customer engagement emails to help spark some inspiration. More than 300 billion emails are sent and received every day, with each one of them vying for someone’s attention in a crowded inbox.   With this level of competition, batch-and-blast sales emails are no longer enough to stand out from your competition and win that all-important subscriber engagement.   You need to create engaging emails with valuable content that your audience wants to read.   However, creating engaging emails that get attention in noisy inboxes can be hit and miss without a framework in place to guide your efforts.   In this article, we’re going to walk you through everything you need to know about customer engagement emails, revealing the 8 email types you need to start creating right now.   First Things First: Why Send Customer Engagement Emails?   Believe it or not, email marketing dates all the way back to 1978. The first mass email was sent by a marketing executive at Digital Equipment Corporation by the name of Gary Theurk. His ‘campaign’ went out to 400 recipients and resulted in roughly $13m worth of sales. Email pre-dates every digital channel by a long way and yet, 40+ years later, it still returns the highest ROI of any digital channels, roughly $42 back for every dollar spent. Customer engagement emails are an effective way of driving consistent sales while reaping the ROI that email marketing campaigns are famous for. They are written to entice your audience with special offers, seasonal messages and promotions that are personalized based... --- ### 5 Herausforderungen im E-Mail-Marketing und wie Sie sie meistern können > E-Mail-Marketing ist zwar enorm wirkungsvoll, aber auch mit einigen Schwierigkeiten verbunden. Entdecken Sie die 5 größten Herausforderungen im E-Mail-Marketing und wie Sie sie meistern können. - Published: 2022-04-15 - Modified: 2024-01-25 - URL: https://emarsystest.com/learn/blog/5-email-marketing-challenges-how-to-fix-them/ - Categories: How to, How-to Artikel, General, Wichtige Erkenntnisse - Tags: E-Mail-Marketing, email marketing, marketing strategy, Marketingstrategie - Translation Priorities: Optional Im Jahr 2022 ist E-Mail-Marketing immer noch einer der leistungsstärksten digitalen Kanäle aller Zeiten: Der aktuelle ROI beträgt 42 Dollar für jeden ausgegebenen Dollar. Facebook hat derzeit 2,9 Milliarden aktive Nutzer*innen, aber fast vier Milliarden Nutzer*innen verfügen über mindestens ein aktives E-Mail-Konto. Doch trotz dieser vielen Möglichkeiten haben Tausende von Marketern immer noch Mühe, mit E-Mails einen nennenswerten ROI zu erzielen. Dafür gibt es einen einfachen Grund. Wenn Sie als Verbraucher*in an einem beliebigen Tag Ihren Posteingang öffnen, werden Sie wahrscheinlich von einer Flut von Werbe-E-Mails überschwemmt, die von allen möglichen Absendern verschickt werden: von Ihrer Zahnärztin bis zum Ihrem Hundeausführer. Das bedeutet: zu viele E-Mails, zu viel Durcheinander, zu viel Stress. Im folgenden Artikel möchten wir Ihnen helfen, die Unordnung im Posteingang zu beseitigen. Lesen Sie weiter und erfahren Sie mehr über die 5 größten Herausforderungen, denen sich E-Mail-Marketer im Jahr 2022 stellen müssen. Außerdem stellen wir Ihnen Taktiken vor, mit denen Sie diese Probleme im Falle des Falles lösen können. Die 5 größten Herausforderungen im E-Mail-Marketing (und wie Sie sie meistern können) 1. Die Interaktionsraten steigern Sie würden doch keine Ihnen völlig fremde Person zum Essen und zu einem Kung-Fu-Film einladen, oder? Vermutlich nicht, und zwar aus mehreren Gründen: Sie haben keine Beziehung zu dieser Person Sie wissen nicht, ob sie Kung-Fu-Filme mag Es wäre merkwürdig und potenziell übergriffig Doch wenn Sie Ihren Posteingang durchforsten, werden Sie zahllose Beispiele von Marken finden, die generische E-Mails an ihre gesamte Datenbank verschicken. Darin bieten sie undifferenziert Produkte und Dienstleistungen an, an denen... --- ### 5 Email Marketing Challenges & How to Fix Them > Although incredibly impactful, email marketing comes with difficulties. Discover the top 5 email marketing challenges and how to fix them. - Published: 2022-04-15 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/5-email-marketing-challenges-how-to-fix-them/ - Categories: General, How to - Tags: email marketing, marketing strategy - Translation Priorities: Optional Even in 2022, email marketing is still one of the best-performing digital channels ever created, boasting a ROI of $42 for every $1 spent. Facebook currently has 2. 9bn active users, but nearly four billion users have at least one active email account. And yet, despite this pool of opportunity, thousands of marketers still struggle to achieve meaningful ROI from email.   The reason why is simple.   As a consumer, you open your inbox on any given day and you’re likely to be greeted by a flood of promotional emails sent by everyone from your dentist to your dog walker — too many emails, too much clutter, too much noise. In this article, we’re going to help you cut through inbox clutter. Read on as we divulge the top 5 challenges email marketers face in 2022, along with the tactics you can use to solve them if and when they arise. Top 5 Email Marketing Challenges Every Marketer Faces (and How You Can Solve Them) 1. Boosting Engagement Rates  You wouldn’t invite a complete stranger to dinner and a kung fu movie, would you? Probably not, for a number of reasons: You have no rapport with that person You have no idea whether they like kung fu movies It’s creepy And yet if you scroll through your inbox, you’ll find countless examples of brands that are guilty of blanket emails sent out to their entire database offering products and services that their recipients have zero interest in. This inevitably... --- ### Mehr Power für Ihre E-Mails: Negative Kennzahlen liefern Insights und sorgen für Wachstum > Erfahren Sie, warum Sie sich auch mit Ihren negativen E-Mail-Kennzahlen befassen müssen, wenn sie eine E-Mail-Marketingstrategie entwickeln möchten, die Wachstum und Umsatz generiert. - Published: 2022-04-14 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/power-up-your-email-learn-and-grow-from-your-negative-metrics/ - Categories: Actionable Insights, General, Wichtige Erkenntnisse - Tags: email marketing, marketing strategy, Marketingstrategie - Translation Priorities: Optional Dieser Artikel ist Teil unserer Reihe Mehr Power für Ihre E-Mails — darin beleuchten wir E-Mail-Marketing-Strategien und Insights, mit denen Top-Marken Kund*innen gewinnen, ihre Konversionsrate erhöhen und Wachstum und Umsatz steigern. * * * Es liegt in der menschlichen Natur, dass wir uns am liebsten mit den Dingen beschäftigen, die gut funktionieren. Wenn wir die Aufmerksamkeit auf die positiven Dinge – unsere Erfolge – lenken, gibt uns das ein gutes Gefühl. Es gibt Zeiten, in denen man sich selbst loben und stolz auf das Erreichte sein kann, doch wirkliches Wachstum lässt sich nur erreichen, wenn man sich seinen Schwächen stellt. Als Marketer müssen wir zu unvoreingenommener Selbstreflexion fähig sein, wenn wir wachsen und uns verbessern wollen. Achten Sie also unbedingt auf die Bereiche, in denen Sie Ihre Ziele nicht erreicht haben. Sollten Sie sich trotzdem Ihrer Stärken und Erfolge bewusst sein? Auf jeden Fall! Das bedeutet jedoch nicht, dass man seine Defizite ignorieren sollte. Deshalb sind die erfolgreichsten E-Mail-Marketer von heute nicht nur daran interessiert, ihre positiven Kennzahlen zu feiern. Sie interessieren sich auch für ihre negativen Metriken. Erfolgreiche Marketer haben verstanden, dass sie Möglichkeiten für Verbesserungen finden können, wenn sie den Ursachen für negative Metriken auf den Grund gehen. So können sie ihre E-Mail-Marketingstrategie optimieren und stetig weiterentwickeln. Werfen wir also einen Blick darauf, was Sie aus Ihren negativen E-Mail-Marketing-Kennzahlen lernen können. Erfahren Sie außerdem, wie Sie Ihre E-Mail-Marketing-Strategie verbessern können, um noch bessere Geschäftsergebnisse zu erzielen. Was können Sie aus negativen Kennzahlen lernen? Um noch erfolgreicher zu werden, müssen Sie wissen, in... --- ### Power Up Your Email: Learn and Grow from Your Negative Metrics > Learn why you must face and address your negative email metrics in order to build an email marketing strategy that yields growth and revenue. - Published: 2022-04-14 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/power-up-your-email-learn-and-grow-from-your-negative-metrics/ - Categories: Actionable Insights, General - Tags: email marketing, marketing strategy - Translation Priorities: Optional This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands are using to engage more customers, increase conversions, and drive growth and revenue. * * * It’s human nature to want to focus on the things we’re doing well. Drawing attention to the positive things — our successes — makes us feel good.   There’s a time and a place for some self-congratulation, but real growth is achieved only after you put a light on your weaknesses. As marketers, we need to practice unbiased self-reflection if we want to grow and improve. It’s important to keep an eye on the areas you’ve fallen short of your goals. Should you still be aware of your strengths and successes? Absolutely. But not if it means ignoring your shortcomings.   That’s why today’s most successful email marketers aren’t just interested in celebrating their positive metrics. They’re also interested in their negative metrics. Successful marketers understand that examining negative metrics allows them to find opportunities for improvement, and ultimately, strengthen and grow their email marketing strategy.   Let’s take a look at what you can learn from your negative email marketing metrics, and how to elevate your email marketing strategy to ensure better business outcomes.   What can you learn from your negative metrics? To drive success, you need to understand where you are less successful, where you have room for improvement, and where you’re at risk. Yet, there’s... --- ### Ce que vous devez savoir sur l'expérience client multicanale > La création d'un parcours client multicanal sans frictions est essentielle pour garantir aux clients un parcours fluide sur les différentes plateformes. Découvrez plus de détails ! - Published: 2022-04-12 - Modified: 2022-04-20 - URL: https://emarsystest.com/learn/blog/learn-blog-cross-channel-customer-experience/ - Categories: Actionable Insights - Translation Priorities: Optional Il ne fait aucun doute que le multicanal constitue l'avenir du marketing. Les clients d'aujourd'hui souhaitent pouvoir interagir avec les entreprises via différents canaux et appareils, et les marques qui ne parviennent pas à suivre le rythme se font distancer par leurs concurrents. L'élaboration d'une stratégie de marketing multicanal efficace nécessite du temps, des ressources et l'adhésion de l'ensemble de votre équipe marketing. Mais pour tirer le plus grand parti d'une stratégie multicanale, vous devez suivre de près l'évolution de l'expérience client. Dans cet article, nous allons vous présenter l'expérience client multicanale et vous donner quelques conseils pratiques sur ce que vous pouvez faire pour améliorer la vôtre. Qu'est-ce que l'expérience client multicanale ? L'expérience client multicanale est la manière dont vos clients perçoivent votre marque et interagissent avec elle via plusieurs canaux, du magasin au e-commerce, en passant par les SMS et les emails. Essayer de stimuler les ventes en s'appuyant uniquement sur les mérites de vos produits, c'est comme crier dans le vent : vous aurez du mal à vous faire entendre au milieu du brouhaha. Ainsi, pour prendre de l'avance dans le domaine de l'expérience client multicanale, les marques doivent passer de la simple stimulation des ventes à la création d'expériences de marque attrayantes pour leurs clients, quel que soit le canal que ces derniers choisissent pour interagir avec votre marque. En optimisant votre expérience client multicanale, non seulement vous augmenterez la visibilité de votre marque et de vos produits, mais vous renforcerez également l'engagement, gagnerez la... --- ### What You Should Know About the Cross-Channel Customer Experience > Creating a seamless cross-channel customer journey is vital to ensure customers have a smooth customer journey across platforms. Read more! - Published: 2022-04-12 - Modified: 2023-06-09 - URL: https://emarsystest.com/learn/blog/learn-blog-cross-channel-customer-experience/ - Categories: Actionable Insights - Translation Priorities: Optional It’s no secret — cross-channel is the future of marketing. Today’s customers expect to engage companies through multiple channels and devices, and brands that aren’t able to keep up are getting left behind by competitors who can. Building a functioning cross-channel marketing strategy takes time, resources, and buy-in from your entire marketing team. But to get the most value from a cross-channel strategy, you need to keep a finger firmly on the pulse of customer experience.   In this article, we’re going to walk you through cross-channel customer experience and provide some actionable advice on what you can do to improve yours. What Is the Cross-Channel Customer Experience? The cross-channel customer experience is the way your customers interact with and experience your brand across multiple channels — from in-store to e-commerce and SMS to email.   Trying to drive sales solely on the merits of your products is like shouting in the wind — you’re going to struggle to rise above the noise and get your voice heard. So, to get ahead with cross-channel customer experience, brands need to switch their focus from just driving sales to creating engaging brand experiences for their customers, regardless of where customers choose to interact with your brand.   By optimizing your cross-channel customer experience, you won’t just increase brand and product exposure, you’ll also increase engagement, win the trust of your audience, and drive more sales.   How to Build a Successful Cross-Channel Customer Experience When building a cross-channel customer experience, consistency is... --- ### Les 6 principaux avantages du marketing multicanal > Le marketing multicanal offre une expérience client homogène et cohérente à travers tous les points de contact. Découvrez les avantages pour votre marque et pour vos clients. - Published: 2022-04-08 - Modified: 2022-04-14 - URL: https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/ - Categories: Actionable Insights, General - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional Le marketing n'est plus ce qu'il était. Aujourd'hui, les clients interagissent avec votre marque sur plusieurs appareils via différents canaux. Pour optimiser la notoriété de votre marque, développer votre clientèle et garder une longueur d'avance sur vos concurrents, vous devez vous tourner vers le marketing multicanal. Dans cet article, nous vous présentons les six principaux avantages du marketing multicanal et vous expliquons pourquoi la cohérence de la marque sur plusieurs canaux de marketing est, dans le contexte actuel d'évolution rapide du marché, le meilleur moyen de garder une longueur d'avance sur vos concurrents. Les 6 principaux avantages du marketing multicanal Le marketing multicanal est un véritable défi. Pour attirer l'attention de votre audience, susciter son engagement et favoriser les conversions, vous devez créer une expérience de marque homogène sur plusieurs canaux et points de contact. Ce travail d'intégration de plusieurs canaux dans votre stratégie marketing en vaut la peine. Examinons de plus près quelques-uns des avantages d'une stratégie de marketing multicanal efficace. 1. Rencontrez les clients là où ils se trouvent Songez un instant au passé. À l'époque où le marketing était totalement hors ligne, les entreprises devaient transmettre leurs messages à leurs clients idéaux et, pour cela, elles devaient d'abord les trouver, et donc savoir où ils se trouvaient, où ils aimaient aller, où ils consultaient les informations et où ils voyaient les publicités en général. Elles devaient rencontrer ces clients potentiels là où ils passaient déjà leur temps. Dans un sens, c'est la même chose pour le marketing... --- ### Top 6 Benefits of Cross-Channel Marketing > Cross-channel marketing provides a seamless and consistent customer experience across every touchpoint. Click to read more and learn how this benefits your brand and your customers. - Published: 2022-04-08 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/top-6-benefits-of-cross-channel-marketing/ - Categories: Actionable Insights, General - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional Marketing isn’t what it used to be.   Today, customers engage with your brand across multiple devices and channels. If you want to maximize your brand awareness, grow your customer base, and stay ahead of your competition, you need to focus on cross-channel marketing.   In this article, we’ll walk you through the 6 key benefits of cross-channel marketing and explain why building brand consistency across multiple marketing channels is the best way to stay ahead in today’s fast-paced market.   The Major Benefits of Cross-Channel Marketing  Cross-channel marketing is a challenge. You’re faced with the task of creating a seamless brand experience across multiple channels and touchpoints that grabs audience attention, builds engagement, and drives conversion.   But doing the work of integrating multiple channels into your marketing strategy is worth it. Let’s take a closer look at some of the benefits of an effective cross-channel marketing strategy. 1. Meet Today’s Customers Where They’re At Think old school for a minute. Back when marketing was totally offline, businesses needed to get their messages in front of their ideal customers by first finding them — where they were, where they liked to go, where they consumed their news or most often encountered advertisements. They needed to meet these potential customers where they were already spending their time. And in a sense, modern marketing isn’t any different.   Each and every day, your customers spend their time across multiple channels. And if you’re only meeting them on one or two channels,... --- ### Building the Perfect Customer Lifecycle Email That Drives Conversions > Customer lifecycle emails consider the buyer’s journey and send triggered and personalized messages to the right person at exactly the right time. Learn more. - Published: 2022-04-05 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/building-the-perfect-customer-lifecycle-email-that-drives-conversions/ - Categories: Actionable Insights - Tags: customer lifecycle marketing, email marketing - Translation Priorities: Optional Everything in life has a lifecycle – a beginning, a middle, and an end. The same can be said for the way your customers experience your brand. Whether your business is retail, e-commerce, consumer goods, travel, or sports and entertainment, nurturing your customers through their purchasing journey and beyond is accomplished in large part by customer lifecycle marketing.   Lifecycle marketing focuses on communicating with potential and current customers at the various points of their relationships with your brand. Let’s unpack the customer lifecycle, and how to create the perfect email for every step of your customer's journey. What is Customer Lifecycle Marketing? Customer lifecycle marketing operates on the premise that the relationship your customers have with your brand is fluid. It changes over time as your customers’ experience your brand in different ways, and as that relationship changes, so should the way you engage .   A buyer who hasn’t engaged for 6 months is going to have a different set of needs and expectations compared to a loyal repeat shopper. That first-time buyer will ideally become a loyal shopper themselves — but there are several steps along the way. Lifecycle marketing focuses on guiding and nudging customers along on that journey. A major component of customer lifecycle marketing is the lifecycle email. Spamming your database with one-size-fits-all promotional offers, regardless of where your customers are in their lifecycle, is likely to do more harm than good. Knowing what content to send to which customers at what time is... --- ### How SAP Emarsys Empowers Email Marketers > Learn how SAP Emarsys empowers email marketers worldwide and why we believe Forrester named us a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report. - Published: 2022-04-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-emarsys-empowers-email-marketers/ - Categories: SAP Emarsys Applied - Tags: email marketing - Translation Priorities: Optional At Emarsys, we’re all about bringing power to the marketer. That’s because we know today’s marketers are under considerable pressure to drive customer growth and revenue with less time, resources, and budget. That’s why we empower them with an omnichannel customer engagement platform that is purpose-built to accelerate business outcomes. Campaign Management As an email marketer, you invest a good portion of your time, energy, and marketing genius into campaigns. This makes sense, considering your marketing campaigns are the most integral part of building customer relationships and then nurturing them into revenue and growth opportunities.   But with everything else on your plate, you simply don’t have the luxury of devoting all your time into campaigns. What’s more, you certainly don’t have time to deal with a platform that makes setting up and executing campaigns overly cumbersome or tedious. Marketing technology should accommodate the marketer using it, and it should not make the marketer bend to its will. One of the ways Emarsys brings power to marketers is by offering a customer engagement platform that’s marketer-centric, intuitive, and easy to use. Pre-built marketing automations and fully customizable tactics in the platform save marketers time planning and executing campaigns, and allows them to move with speed and agility. We believe this is part of the reason why Forrester acknowledged in the report that our “top-notch campaign delivers against its promise to empower email marketers” and mentioned our “authentic focus on making technology work for marketers instead of just enabling marketers to... --- ### Apple E-Mail-Datenschutz: Die ersten 6 Monate nach der Einführung von AMPP > In diesem Blogbeitrag fassen wir zusammen, was wir nach der Einführung von AMPP bisher aus den Daten herauslesen konnten. Mehr erfahren. - Published: 2022-03-29 - Modified: 2022-05-09 - URL: https://emarsystest.com/learn/blog/apple-mail-privacy/ - Categories: The Science Behind the Tech, Wissenschaft und Technik - Tags: apple, apple datenschutz, apple privacy, ios - Translation Priorities: Optional Im September 2021 führte Apple seine E-Mail-Datenschutzfunktion Apple Mail Privacy Protection (kurz AMPP) ein. Mit der neuen Funktion in der nativen Mail-App können Nutzer*innen verhindern, dass Absender ihr Öffnungsverhalten tracken. In diesem Blog fassen wir zusammen, was wir nach der Einführung von AMPP bisher aus den Daten herauslesen konnten. Darüber hinaus erläutern wir unseren Ansatz zur Identifizierung von AMPP-Öffnungen, wie sich die E-Mail-Öffnungsraten verändert haben und was wir bei den Klick- und Öffnungsraten von Kontakten beobachten konnten, die diese Datenschutzfunktion nutzen. So identifizieren wir AMPP-Öffnungen Im Allgemeinen wird das Öffnen einer E-Mail durch ein Tracking-Pixel erfasst. Dabei handelt es sich um ein kleines Bild, das von den Servern des Absenders heruntergeladen wird, sobald eine E-Mail geöffnet wird. Wird AMPP von Nutzer*innen der Mail-App aktiviert, werden ihre E-Mails von Apple vorab abgerufen (Pre-Fetch). Bei diesem Vorgang werden auch die Tracking-Pixel heruntergeladen. Marketer werden nur dann benachrichtigt, wenn der Pre-Load scheitert. Diese Information kann aber nicht als Indikator für das tatsächliche Nutzer*innenverhalten verwendet werden. Außerdem leitet Apple E-Mails über Proxyserver weiter, die die IP-Adresse und den Gerätetyp, von dem die E-Mail geöffnet wurde, verschleiern. In der Vergangenheit haben wir die im User-Agent-Anforderungsheader verfügbaren Informationen verwendet, um das Betriebssystem, das Gerät und den E-Mail-Client zu identifizieren, mit dem die E-Mail geöffnet wurde. Wenn jedoch eine E-Mail auf einem AMPP-Gerät geöffnet wird, wird der Header der Anfrage verborgen, sodass keine Informationen über das Gerät der jeweiligen Person verfügbar sind. Nach unserem Kenntnisstand können AMPP-Nutzer*innen nicht mit 100-prozentiger Sicherheit identifiziert werden. Wir sind jedoch davon... --- ### Apple Mail Privacy: First 6 Months After AMPP > In this blog we summarize what we have seen in the data so far after AMPP was introduced. Learn what we’ve seen in click and open rates, too. - Published: 2022-03-29 - Modified: 2024-03-12 - URL: https://emarsystest.com/learn/blog/apple-mail-privacy/ - Categories: The Science Behind the Tech - Tags: apple, apple privacy, ios - Translation Priorities: Optional In September 2021 Apple introduced Apple Mail Privacy Protection (further referred to as AMPP), a new feature in the native Mail app, helping users to prevent senders from tracking their open behavior. In this blog we summarize what we have seen in the data so far after AMPP was introduced. Furthermore, we shed light on our approach to identify AMPP opens, how email open rates have changed, and what we’ve seen in the click and open rates of contacts using this privacy feature. How we Identify AMPP Opens In general, the event of an email open is tracked by tracking pixels -- a small image that gets downloaded from the servers of the sender at the time when an email is opened. When AMPP is enabled, Mail app users will have their emails pre-fetched by Apple, and this process, tracking pixels are also downloaded. Marketers will only be notified when the pre-load goes under, but this information can’t be used as any indicator of true user behavior. Other than that, Apple also routes emails through proxy servers, which masks the IP address and the type of device the open came from. Traditionally, we have utilized the information available in the user-agent request header to identify the operating system, the device, and the email client used to open the email. However, when an email is opened from an AMPP device, the request header is masked, providing no information about the user’s device. To the best of our knowledge, AMPP users cannot... --- ### SAP Emarsys Spring Release 2022 – Webinar-Zusammenfassung > Zusammenfassung unseres SAP Emarsys Spring Release 2022 Webinars. Erfahren Sie alles Wissenswerte über unsere neuesten Plattform-Innovationen. - Published: 2022-03-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/ - Categories: Behind the Tech, SAP Emarsys Applied, SAP Emarsys in practice, Wissenschaft und Technik - Tags: analytics, Personalisierung, personalization, product release, web channel - Translation Priorities: Optional The summary of our Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations. Am 20.  März war offizieller Frühlingsanfang, doch unser persönlicher Startschuss fiel am 23.  März mit unserem Emarsys Spring Release 2022 Webinar. Darin stellten wir Ihnen die Details der kommenden Version vor, die mehr als 25 neue Funktionen enthält. Wir erwarten das neue Release schon seit einiger Zeit mit Spannung, denn es bietet Marketern noch mehr Möglichkeiten, sich zu vernetzen und zu wachsen. Sie konnten nicht live beim Release-Webinar dabei sein? Kein Problem! Sie können es hier on-demand sehen. Sie wollen sich nur einen schnellen Überblick verschaffen? In diesem Artikel finden Sie eine Zusammenfassung aller Informationen, die unser Produktteam im Webinar vermittelt hat. Marketer unterstützen, mehr Verantwortung zu übernehmen 63 % aller Marketingverantwortlichen verbringen einen erheblichen Teil ihrer Arbeitszeit mit Messungen und Berichten (Retail Roadblocks)60 % der Unternehmen, die dem Kund*innenerlebnis Priorität einräumen, erzielen höhere Gewinne als die Konkurrenz (Gartner) Da die Marketingabteilung nachweislich Umsatz generiert, stehen Marketer heutzutage stark unter Druck, einen echten Mehrwert zu liefern, der zum Unternehmensergebnis beiträgt. Deshalb sind Marketingverantwortliche mehr denn je auf Vorhersagbarkeit und Transparenz angewiesen, wenn sie das Verhalten und die Kaufmuster ihrer Kund*innen verstehen möchten. Ein tieferes Verständnis der Kundschaft ermöglicht eine bessere Einflussnahme und höhere Umsätze. Gleichzeitig müssen Marketer mit weniger Ressourcen auskommen, sowohl in Bezug auf das Budget als auch auf die Teammitglieder. „Der Zuständigkeitsbereich von Marketern ist gewachsen, während ihre Budgets so niedrig sind, wie schon lange nicht mehr. “ (Gartner) In diesem Release stellen wir neue Tools und Funktionen zur Verfügung, die Marketern helfen, in allen Bereichen – vom Journey Mapping über... --- ### Resumen del seminario web del Spring Release de SAP Emarsys 2022 > Resumen de nuestro seminario web del Spring Release de SAP Emarsys 2022: obtenga todos los detalles sobre nuestras innovaciones más recientes en la plataforma. - Published: 2022-03-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: Análisis, analytics, lanzamiento de productos, personalización, personalization, product release, web channel - Translation Priorities: Opcional The summary of our Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations. La primavera comenzó oficialmente el 20 de marzo, pero sentimos que comenzó el 23 con nuestro seminario web del Spring Release de Emarsys 2022, donde compartimos información más detallada del próximo lanzamiento, que incluye más de 25 características nuevas. Hemos estado entusiasmados con este lanzamiento desde hace un tiempo porque tiene que ver con la posibilidad de brindar a los especialistas en marketing más poder para conectarse y crecer. Si no pudo unirse a nosotros en directo para el seminario web del lanzamiento, ¡no hay problema! Puede verlo bajo demanda aquí. Pero si desea una descripción general rápida, este artículo resume toda la información que nuestro equipo de productos compartió en el seminario web. Los especialistas en marketing necesitan el poder para tomar el control El 63 % de los especialistas en marketing dedican una cantidad significativa de tiempo a la medición y la elaboración de informes (Retail Roadblocks) El 60 % de las empresas que dan prioridad a la experiencia del cliente obtienen más ganancias que sus competidores (Gartner) Ya que son un departamento generador de ingresos comprobado, los especialistas en marketing de hoy están bajo presión para ofrecer un valor real que contribuya al resultado final del negocio. El resultado es que los especialistas en marketing necesitan más previsibilidad y visibilidad que nunca cuando se trata de comprender los comportamientos y los patrones de compra de los clientes. Esa comprensión más profunda habilita la capacidad de lograr una mayor influencia y generar ingresos.   Mientras tanto, están haciendo todo esto con menos recursos,... --- ### SAP Emarsys Spring Release 2022 Webinar Recap > The summary of our SAP Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations. - Published: 2022-03-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-webinar-recap/ - Categories: Behind the Tech, SAP Emarsys Applied - Tags: analytics, personalization, product release, web channel - Translation Priorities: Optional The summary of our Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations. Spring officially started on March 20th, but we feel like it kicked off on the 23rd with our Emarsys Spring Release 2022 Webinar, where we shared the finer details of the upcoming release, which includes 25+ new features. We’ve been hyped about this release for a while now because it's all about giving marketers more power to connect and grow. If you weren’t able to join us live for the release webinar, no problem! You can watch it on-demand here. But if you want a quick overview, this article summarizes all the information our product team shared on the webinar. Marketers Need the Power to Take Charge 63% of marketers spend a significant amount of time on measurement and reporting (Retail Roadblocks) 60% of companies that prioritize CX see higher profits than competitors (Gartner) As a proven revenue-generating department, marketers today are under pressure to deliver real value that contributes to the business’s bottom line. The result is that marketers need more predictability and visibility than ever before when it comes to understanding customer behaviors and buying patterns. That deeper understanding unlocks the ability to better influence and drive revenue.   Meanwhile, they’re doing all of this with fewer resources, both in terms of budget and team members. “Marketers have taken on more responsibility while their budgets have fallen to their lowest level in recent history. ” (Gartner) In this release, we’re providing new tools and functionality that help marketers take charge in everything from journey mapping to CX initiatives... --- ### Record Coverage for SAP Emarsys in the G2 Spring 2022 Reports > G2 has announced its annual reports for Spring 2022. SAP Emarsys was featured in 157 awards this year. Learn more. - Published: 2022-03-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/2022-g2-reports/ - Categories: Customer Stories - Translation Priorities: Optional We owe a huge thank you to all of our clients – you are our lifeblood and the reason for our existence. As our CEO Joanna Milliken said, "We succeed by empowering our customers and transforming marketers into heroes. " Every now and then, we get a chance to see the fruits of your trust in us, in the marketplace. Earlier this week, software peer review platform G2 released its Grid Reports and accompanying Index reports. In the reports, we were named one of the best marketing software companies based on user reviews... kudos to you! The numbers are a quantifiable benchmark of growth and reflect marketing leadership and excellence. Emarsys is purpose-built for the marketer, and that's coming through loud and clear from our clients’ reviews. This short post dives into the data to give you an inside peek at G2’s evaluation, plus analysis from the experts. Now to the results! How Emarsys Fared As we continue to accelerate rapid growth, we’re humbled to share that we’ve been recognized in 157 reports this year. Emarsys is in the Top 5 Products for the Enterprise Marketing Automation Winter 2022 Grid Report. This report is based on ratings by business professionals which shows that Emarsys is a trusted and respected leader in the Marketing Automation space. Emarsys is also a Leader in the Personalization Engines Winter 2022 Grid Report. According to Victoria E. Blackwell, Sr. Market Research Analyst at G2, "This report is based on ratings by business professionals, which shows... --- ### Bieten Sie Ihren Kund*innen einen echten Mehrwert und steigern Sie Engagement und Kund*innentreue > Treueprogramme sind mehr als Punkte und Preise. Sie sind 1:1-Beziehungen und persönliche Erfahrungen. Hier erfahren Sie mehr! - Published: 2022-03-22 - Modified: 2022-04-05 - URL: https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/ - Categories: Actionable Insights, SAP Emarsys Applied, SAP Emarsys in practice, Wichtige Erkenntnisse - Tags: customer loyalty, kund*innentreue, marketing strategy, Marketingstrategie - Translation Priorities: Optional Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences. Dieser Artikel ist Teil der unPredictions-Reihe. Spekulationen und abenteuerliche Trends finden Sie hier nicht. Stattdessen erfahren Sie, mit welchen Strategien Sie 2022 das Kund*innenengagement fördern und Wachstum und Umsatz steigern können. Eine bessere Kund*innenbindung könnte das Profitabelste sein, das Ihre Marke tun kann. Treue Kund*innen kaufen mehr zu höheren Preisen und sind auch eher bereit, aufgrund ihrer positiven Erfahrungen über eine Marke zu sprechen. Ein Gewinn für alle. Dennoch haben laut Gartner 70 % der CX-Verantwortlichen Schwierigkeiten, Treueprogramme zu entwickeln, die Bestand haben. Zudem scheitern 77 % der Treueprogramme mit einem rein transaktionalen Modell innerhalb der ersten zwei Jahre. Das liegt nicht an mangelndem Interesse — Menschen lieben Treueprogramme. Treueprogramme scheitern nur, wenn sie nicht bei den Kund*innen ankommen.   Das bedeutet aber auch, dass Ihr Treueprogramm nur dann erfolgreich sein wird, wenn Sie persönliche Erfahrungen über den gesamten Customer Lifecycle hinweg zu Ihrem Markenzeichen machen. Aufbau eines erfahrungsbasierten Treueprogramms Ein Treueprogramm muss nicht automatisch heißen, dass Sie Ihre Gewinnspanne opfern — auch wenn das für viele der erste Gedanke ist. Treue ist viel mehr als das. Treue ergibt sich aus der gesamten Beziehung, aus der Art und Weise, wie die Kund*innen eine Marke an allen Touchpoints der Journey erleben. Langfristige Beziehungen zu den Kund*innen liefern Ihnen mehr Zero- und First-Party-Daten, die Sie für personalisierte Interaktionen nutzen können. Wenn Sie ein Erlebnis nach dem anderen für die Kund*innen maßschneidern, setzen Sie hohe Standards auch für andere Marken (und wecken Erwartungen bei Kund*innen, die Ihnen treu bleiben werden, solange Sie das wachsende... --- ### Establezca relaciones significativas y aumente la fidelidad del cliente proporcionando valor > Los programas de fidelización no solo son sinónimo de puntos y premios. Significan relaciones uno a uno y experiencias personalizadas. - Published: 2022-03-22 - Modified: 2022-04-04 - URL: https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: customer loyalty, Estrategia de marketing, fidelización de clientes, marketing strategy - Translation Priorities: Opcional Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences. Este artículo es parte de nuestra serie “Póngale pilas a su correo electrónico” (Power Up Your Email), que destaca las estrategias de marketing por correo electrónico y los conocimientos que utilizan las principales marcas para interactuar con más clientes, aumentar las conversiones e impulsar el crecimiento y los ingresos. Retener a los clientes podría ser lo más productivo que su marca pueda hacer. Los clientes fieles compran más a mayor precio y también están más dispuestos a hablarles a otras personas acerca de su marca gracias a sus experiencias positivas. Un triunfo tras otro. Sin embargo, según Gartner, el 70 % de los líderes de experiencia del cliente tiene dificultades para coordinar programas de fidelización que se mantengan en el tiempo. Además, el 77 % de los programas de fidelización con un modelo exclusivamente transaccional fracasa en los dos primeros años. Los fracasos no se deben a la falta de interés, ya que a las personas les encantan los programas de fidelización. Los programas de fidelización fracasan únicamente cuando no logran el resultado esperado en los clientes.   Por otro lado, su programa de fidelización tendrá éxito cuando haga de las experiencias personalizadas un sello distintivo permanente de su marca durante todo el ciclo de vida de los clientes. Ejecutar un programa de fidelización basado en la experiencia Ejecutar un programa de fidelización no se traduce automáticamente en sacrificar sus márgenes de utilidad (aunque eso es lo primero que se les viene a la cabeza a muchos). La fidelidad es mucho más que eso. La fidelidad... --- ### Build Meaningful Relationships and Increase Customer Loyalty by Providing Value > Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences. - Published: 2022-03-22 - Modified: 2022-05-26 - URL: https://emarsystest.com/learn/blog/build-meaningful-relationships-and-increase-customer-loyalty-by-providing-value/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: customer loyalty, marketing strategy - Translation Priorities: Optional Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences. This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. Retaining customers might just be the most profitable thing your brand can do. Loyal customers buy more at higher values, and they’re also more willing to tell others about your brand because of their positive experiences. Win after win after win. Yet 70% of CX leaders have a tough time orchestrating loyalty programs that stick, according to Gartner. Furthermore, 77% of loyalty programs with a solely transactional model fail within the first two years. The failures aren’t because of disinterest — people love their loyalty programs. Loyalty programs only fail when they miss the mark with customers.   The flipside is that your loyalty program will succeed when you make personalized experiences the consistent hallmark of your brand throughout the customer lifecycle. Running an Experienced-Based Loyalty Program Running a loyalty program doesn’t automatically translate to sacrificing your profit margins — although for many, that’s what they think of first. Loyalty is much more than that. Loyalty stems from your entire relationship, the way the customer experiences your brand at every touchpoint in their journey with you. Long-term relationships with customers allow you to collect more zero- and first-party data, which you can then use to create more personalized interactions. When you tailor one experience after the other, you set a high standard that your competitors will find hard... --- ### So nutzen Sie den gesamten Customer Lifecycle, um Incentive-Strategien zu implementieren > Rabatte und Anreize können zu den mächtigsten Tools im Werkzeugkasten von E-Mail-Marketingteams gehören. Hier erfahren Sie mehr! - Published: 2022-03-22 - Modified: 2022-03-25 - URL: https://emarsystest.com/learn/blog/incentives-customer-lifecycle/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: customer lifecycle marketing, empfehlungen, incentive recommendations, incentives - Translation Priorities: Optional Dieser Artikel ist Teil der Performance-Reihe. Die Webinare aus dem ersten Quartal können Sie sich hier auf der Webinar-Seite ansehen. Rabatte gehören zu den mächtigsten Tools im Werkzeugkasten von E-Mail-Marketern. Sie können dabei helfen, inaktive Kund*innen zurückzugewinnen oder Personen, die sich gerade erst registriert haben, dazu bringen, den so wichtigen ersten Kauf zu tätigen. Doch wenn Rabatte zu offensiv oder zu häufig eingesetzt werden, können sie dazu führen, dass eine Marke oder ein Produkt an Attraktivität einbüßt. Deshalb ist es wichtig, eine Strategie dafür zu entwickeln, wann man Rabatte oder andere Anreize einsetzt. So kann man sicherstellen, dass sie immer auf spezielle Zielgruppen innerhalb des Kund*innenlebenszyklus zugeschnitten sind. Dadurch wird auch sichergestellt, dass die jeweilige Zielgruppe insgesamt stärker interagiert und nicht nur dann, wenn es um einen Rabatt geht. Ähnliche Inhalte: Willkürliche Rabatte vermeiden, Wiederholungskäufe ankurbeln und den Customer-Lifetime-Value durch Loyalty erhöhen Die richtigen Fragen stellen Anreize sind dann am effektivsten, wenn sie zu einer Steigerung des Customer Lifetime Value (CLTV) führen. Stellen Sie zu Ihren laufenden Kampagnen immer gezielte Fragen, um herauszufinden, ob Sie Ihre Incentive-Programme im Hinblick auf das angestrebte Ziel passend entwickelt haben. Fragen Sie sich z.  B. Folgendes: Wenn Sie einer Person – im Rahmen eines Willkommensprogramms – den größten Rabatt direkt nach der Anmeldung gewähren, belohnen Sie dann das Kund*innenengagement oder fördern Sie damit nur die Registrierung? Wird eine Person, die dieses Programm durchläuft, für einen einmaligen Kauf genauso belohnt, wie wenn sie zur aktiven Kundschaft gehören würde? Auch andere Arten von Anreizen können die Markentreue so... --- ### How to Implement Incentive Strategies Across the Customer Lifecycle > Discounts and incentives can be one of the most powerful tools in the arsenal of email marketing teams. Learn more! - Published: 2022-03-22 - Modified: 2023-10-21 - URL: https://emarsystest.com/learn/blog/incentives-customer-lifecycle/ - Categories: SAP Emarsys Applied - Tags: customer lifecycle marketing, incentive recommendations - Translation Priorities: Optional This article is part of the Performance Series. You can watch the other webinars from Q1 on the webinars page, here. Discounts are one of the most powerful tools in the arsenal of an email marketer. They can pull a customer back from the brink of being inactive, or jump start someone who just signed up into making that all-important first purchase.   But if used too bluntly or too frequently, discounts can dilute a brand or product, and thus lose their effectiveness. This is why it’s vital to have a strategy when using discounts or any other type of incentive so that they’re always tailored to specific audiences within the customer lifecycle. That way the audience can actually become more engaged overall, instead of solely being engaged when a discount is involved. Related: Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty Asking the Right Questions Incentives provide the best value if they lead to an increase in customer lifetime value (CLTV). You can always ask pointed questions about current campaigns to see whether you’ve built incentive programs with that goal in mind, including: If you give someone their biggest discount in a Welcome program right after opting in, are you rewarding customer engagement or just promoting sign up? Will a contact going through this program be just as rewarded for a one-and-done purchase as they would if they were an active buyer?   Likewise, other types of incentives could promote brand loyalty that translates... --- ### Por qué la IA crea (no elimina) funciones en su equipo de marketing > La IA puede automatizar las tareas definidas como prioritarias que su equipo de marketing no debería realizar. Aprenda 4 maneras en las que Ia IA ayuda a su equipo de trabajo. - Published: 2022-03-16 - Modified: 2022-03-28 - URL: https://emarsystest.com/learn/blog/why-ai-will-create-marketing-roles/ - Categories: General - Translation Priorities: Opcional Este artículo es parte de nuestra serie unPredictions:: sin conjeturas, sin tendencias elevadas, únicamente prioridades del marketing comercial reales para ayudarte a impulsar la participación del cliente y aumentar el crecimiento y los ingresos en 2022. ________________ La IA llegó para quedarse. Los profesionales de marketing deben ser capaces de adaptarse lo antes posible a los cambios porque los sistemas de AI serán, con el tiempo, herramientas esenciales en su área de trabajo. Mientras algunos profesionales de marketing sucumben a la llegada de la nueva tecnología, otros profesionales la integran a su equipo de trabajo. Es momento de aprender la manera de asociarse a la IA y permitir que esta ayude (no que perjudique) a nuestras organizaciones.   La IA permite a los equipos de marketing ejecutar en el mundo de la personalización inteligente, lo cual requiere no solo segmentación avanzada según el historial de compras y comportamientos, sino también un registro total y unificado de datos. Además, ayuda a ofrecer contenido personalizado en tiempo real, en el momento exacto en que tenga mayor impacto en el cliente.   Además de todo lo que hace y puede hacer IA, debemos tener en claro lo siguiente: la IA no eliminará funciones en su equipo de marketing... de hecho, las creará. Cómo la IA agrega valor a los equipos de marketing Imagine que intenta realizar una personalización inteligente y en tiempo real contando con personal limitado. Si como ser humano tuviera que hacer todo lo que realiza una máquina de forma rápida y con... --- ### Why AI Will Create (Not Take) Roles on Your Marketing Team > AI can automate tasks your marketing team shouldn’t be doing in the first place. Learn 4 ways AI helps your team. - Published: 2022-03-16 - Modified: 2022-03-16 - URL: https://emarsystest.com/learn/blog/why-ai-will-create-marketing-roles/ - Categories: General - Translation Priorities: Optional This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. ________________ AI is here to stay. Marketers have to adapt sooner than later because AI systems will become more integral to the role as time ticks on. While some marketers succumb to the stories of fear surrounding the technology, others embrace it. It's time to learn to partner with AI and let it help (not hurt) our organizations. AI empowers marketing teams to execute on intelligent personalization, which requires advanced segmentation based on behavior and purchase history, as well as fully unified data sets. It also helps to deliver personalized content in real time, at the exact moment it will make the most impact on the customer. With so much that AI does, and can do, there’s one thing we want to make clear right now: AI won’t take roles on your marketing team... in fact, it will create them. How AI Adds Value to Marketing Teams Imagine trying to do intelligent, real-time personalization with the limited manpower you have at your disposal. To do as a human what a machine could do in a fraction of the time and cost, you’d have to: Arrive at work early to analyze each and every customer segment and then identify which ones you should prioritize that day, week, and yearStay up all night, plied with caffeine, to sift through endless... --- ### Póngale pilas a su correo electrónico: Cómo la estrategia de marketing por correo electrónico afecta la capacidad de entrega > Descubra cuál es la relación entre la estrategia de marketing por correo electrónico y la capacidad de entrega y cómo el correo electrónico personalizado puede mejorar la capacidad de entrega del correo electrónico, las conversiones y los ingresos. - Published: 2022-03-16 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/ - Categories: Actionable Insights, General - Tags: email marketing, marketing por correo electrónico, marketing strategy, personalización - Translation Priorities: Opcional Este artículo es parte de nuestra serie "Póngale pilas a su correo electrónico" (Power Up Your Email), que destaca las estrategias de marketing por correo electrónico y los conocimientos que utilizan las principales marcas para interactuar con más clientes, aumentar las conversiones e impulsar el crecimiento y los ingresos. * * * El mensaje de correo electrónico correcto podría ser el comienzo de una hermosa relación con su cliente. Pero si ni siquiera puede superar el desorden digital y dar el primer paso para atravesar la puerta (el "primer paso" es un correo electrónico bien elaborado por parte de su marca y la "puerta" es la bandeja de entrada de su cliente), esa relación nunca tendrá una oportunidad. En otras palabras, si tiene problemas con la capacidad de entrega del correo electrónico, tendrá problemas con la interacción con el cliente. La capacidad de entrega del correo electrónico es fundamental para aumentar el crecimiento de los clientes y los ingresos de su empresa. Entonces, es natural sentirse frustrado si sus clientes no reciben sus correos electrónicos. Cuando intenta examinar por qué no son entregados, es común suponer: debe ser un problema técnico. Sin embargo, la mayoría de las veces, los problemas relacionados con la capacidad de entrega no se deben a una falla técnica ni a la tasa de ubicación de la bandeja de entrada de su plataforma; es muy posible que el problema esté relacionado con la estrategia. Uno de los puntos centrales de nuestra serie Póngale pilas a su... --- ### Mehr Power für Ihre E-Mails: Wie sich Ihre E-Mail-Marketingstrategie auf die Zustellbarkeit auswirkt > Erfahren Sie, wie E-Mail-Marketingstrategie und Zustellbarkeit zusammenhängen. Außerdem zeigen wir Ihnen, wie Sie mit personalisierten E-Mails Verbesserungen bei Zustellbarkeit, Conversions und Umsatz erzielen können. - Published: 2022-03-16 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/ - Categories: Actionable Insights, General, Wichtige Erkenntnisse - Tags: email marketing, email marketingstrategie, marketing strategy, zustellbarkeit - Translation Priorities: Optional Dieser Artikel ist Teil unserer Serie „Mehr Power für Ihre E-Mails“, in der wir Strategien und Insights von Top-Marken im E-Mail-Marketing präsentieren. Wir möchten aufzeigen, wie es Ihnen gelingen kann, mehr Kund*innen anzusprechen, die Konversionsrate zu erhöhen sowie Wachstum und Umsatz zu steigern. * * * Die passende E-Mail-Nachricht kann der Grundstein für eine wunderbare Beziehung zu Ihren Kund*innen sein. Diese Beziehung wird jedoch nie eine Chance haben, wenn es Ihnen nicht gelingt, Aufmerksamkeit im digitalen Einerlei zu erzielen und einen Fuß in die Tür zu bekommen – wobei mit „Fuß“ eine gut gestaltete E-Mail Ihrer Marke und mit „Tür“ der Posteingang Ihrer Kund*innen gemeint ist. Mit anderen Worten: Wenn Sie Probleme mit der Zustellbarkeit von E-Mails haben, werden Sie auch Probleme mit dem Kund*innenengagement haben. Wenn Sie das Kund*innenwachstum und den Umsatz Ihres Unternehmens steigern wollen, ist die E-Mail-Zustellbarkeit von entscheidender Bedeutung. Wenn Ihre E-Mails nicht bei Ihren Kund*innen ankommen, kann das natürlich frustrierend sein. Wenn Sie darüber nachdenken, warum sie nicht zugestellt werden, dann könnten Sie möglicherweise vermuten: Es muss ein technisches Problem sein. In den meisten Fällen sind Ihre Zustellbarkeitsprobleme jedoch nicht auf technische Störungen oder die Inbox Placement Rate (IPR) Ihrer Plattform zurückzuführen. Vielmehr kann es sich um ein strategisches Problem handeln. Einer der Schwerpunkte unserer Serie „Mehr Power für Ihre E-Mails“ ist die Frage, welchen Einfluss Ihr Content und Ihre Strategie darauf haben könnten, ob Kund*innen Ihre E-Mails sehen oder nicht. Werfen wir also einen Blick darauf, wie Zustellbarkeit und Strategie zusammenhängen und was Sie dafür... --- ### Power Up Your Email: How Email Marketing Strategy Impacts Deliverability > Learn how email marketing strategy and deliverability are linked, and how personalized email can improve deliverability, conversions, and revenue. - Published: 2022-03-16 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/how-email-marketing-strategy-impacts-deliverability/ - Categories: Actionable Insights, General - Tags: email marketing, marketing strategy - Translation Priorities: Optional This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands are using to engage more customers, increase conversions, and drive growth and revenue. * * * The right email message could be the beginning of a beautiful relationship with your customer. But if you can’t even get past the digital clutter and get your foot in the door — “foot” being a well-crafted email from your brand and “door” being your customer’s inbox — that relationship will never have a chance. In other words, if you struggle with email deliverability, you’ll struggle with customer engagement. Email deliverability is critical to increasing customer growth and revenue for your business. So, naturally, if your emails aren’t being delivered to customers, it can be frustrating. When you try to examine why they aren’t being delivered, a common assumption might be: the problem must be technical. Yet more often than not, your deliverability issues are not due to technical failure or your platform’s inbox placement rate — it might very well be a strategy issue.   One of the focal points of our Power Up Your Email series is how your content and strategy impact whether or not customers see your emails. Let’s take a look at how deliverability and strategy are so intertwined, and what you can do to ensure your email marketing strategy leads you to better deliverability.   Ditch the Batch-and-Blast Approach Not so long ago,... --- ### Putting Emotion into the CEO Role on International Women's Day > "You're being emotional," they say to women. "Good!" says CEO Joanna Milliken. Read how she strives to #BreakTheBias. - Published: 2022-03-08 - Modified: 2022-03-07 - URL: https://emarsystest.com/learn/blog/putting-emotion-into-the-ceo-role-on-international-womens-day/ - Categories: Innovative Perspectives, Thought Leadership - Translation Priorities: Optional "You're being emotional," they say to women. "Good!" says CEO Joanna Milliken. Read how she strives to #BreakTheBias. It’s something too many women hear all too often. “You’re being emotional. ”  But what does that mean? And why are emotions seen as something that hinder a woman’s ability to do her job, rather than enhance it? “Emotional” is a label I used to try and avoid (not very successfully I might add). The word itself has negative connotations, all the more so when used to describe the thoughts, challenges, or decisions of a woman. Men don’t get accused of being emotional. When they act with their hearts they are simply passionate, strong, assertive, or a whole host of positive adjectives. Leading with their emotions gets rebranded; it’s no longer illogical, it’s simply “going with your gut”. All too often, women aren’t granted the same luxury. When emotions are on display, women are suddenly accused of being “bossy” or “difficult. ” In the workplace, “emotional” equates “irrational” and “illogical,” and these negative connotations tied to the very idea of emotion have held women back in their careers for a long time. Even in 2022, by simply showing emotion you can be accused of not being, or even being able to be, rational, strategic, or a strong decision maker — which simply isn’t the case. So now, as the CEO of an international organization, I am actively letting my emotions be shown. Both how I think and how I feel matter, allowing me to make the best decisions possible for my business and my staff.   Auto Magic Becoming a... --- ### Entrevista a Christine Novak, quien celebra sus primeros 90 días como vicepresidente sénior > La vicepresidente sénior, Christine Novak, asumió su función hace 90 días. En esta entrevista, cuenta sus ideas y aspiraciones para la empresa. - Published: 2022-03-03 - Modified: 2022-03-11 - URL: https://emarsystest.com/learn/blog/interview-with-christine-novak-on-her-first-90-days-as-svp/ - Categories: General - Tags: liderazgo, mujeres líderes - Translation Priorities: Opcional SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the company. El liderazgo en toda empresa establece las condiciones y expectativas tanto para los colaboradores, como para las personas externas. Los líderes asumen las responsabilidades correspondientes a sus funciones y, además, representan a la empresa y la marca. Esta es una de las razones principales por las que nos enorgullece tener a Christine Novak como vicepresidente sénior. Han pasado 90 días desde que Christine asumió su función, y queremos destacar esta incorporación excepcional al equipo de liderazgo de Emarsys. En esta entrevista, Christine cuenta en primera persona por qué se convirtió en líder en tecnología y cuáles son sus aspiraciones para el futuro de la plataforma de fidelización de clientes de Emarsys. Experiencia en tecnología ¿Qué acciones adopta Emarsys que la diferencian de Tivoli, Peregrine, Aprimo, HP y Salesforce? No se trata de las acciones que adopta Emarsys que la diferencian de otros, sino de su oportunidad actual de crecimiento exponencial como empresa de SAP. Emarsys refleja a la perfección el proverbio “el momento, el lugar y las personas adecuados”. Con la adquisición realizada por SAP, su magnitud ofrece una gran oportunidad para nosotros y nuestros clientes. ¿Por qué abandonar Salesforce tras 7 años y medio? Era el momento de aprovechar mi amplia experiencia y ocupar una función de liderazgo, gestión de productos, soporte, equipos SWAT (especialistas en herramientas automatizadas) de integración, gestión de la contabilidad, alianzas y operaciones de productos. En calidad de vicepresidente sénior de América del Norte, aporto perspectiva y puedo empatizar con todas las áreas de la... --- ### Interview with Christine Novak Celebrating Her First 90 Days as Senior Vice President - Published: 2022-03-03 - Modified: 2022-03-04 - URL: https://emarsystest.com/learn/blog/interview-with-christine-novak-on-her-first-90-days-as-svp/ - Categories: General - Tags: leadership - Translation Priorities: Optional SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the company. The leadership in any company sets the stage and expectations not only for employees but for everyone on the outside looking in. Leaders take on the responsibilities that come with their roles but also represent the business and brand.   This is a big part of why we’re proud to have Christine Novak in the role of Senior Vice President. It’s been 90 days since Christine stepped into her position, and we want to shine the spotlight on this outstanding addition to the ranks of Emarsys leadership.   In this interview, hear from Christine in her own words about what led her to become a leader in tech and also her ambitions for the future of the Emarsys customer engagement platform. Experiences in Tech What does Emarsys do that Tivoli, Peregrine, Aprimo, HP, and Salesforce do not?   It’s not about what Emarsys does and the others do not but rather the current Emarsys opportunity for exponential growth as an SAP business. It’s the adage of “right time, right place, right people,” and Emarsys is just that. With the acquisition by SAP, their scale provides so much opportunity for us and our customers.   Why move from Salesforce after 7. 5 years? It was time for me to bring my full breadth of expertise to a leadership role; product management, support, integration SWAT teams, account management, alliances, and product operations. As SVP for North America, I bring perspective and can empathize across the business. But honestly, this role for me... --- ### Automatisiertes Marketing: Lassen Sie Ihr Marketing-Team das tun, was es gerne tut > Marketing-Automatisierung hilft Ihnen dabei, wertvolle Zeit, Geld und Ressourcen zu sparen. Lesen Sie weiter und lernen Sie 3 Möglichkeiten kennen, um repetitive Aufgaben durch Automatisierung zu eliminieren. - Published: 2022-03-02 - Modified: 2022-03-10 - URL: https://emarsystest.com/learn/blog/marketing-automation-free-your-humans/ - Categories: Wichtige Erkenntnisse - Tags: automatisierung, Personalisierung - Translation Priorities: Optional Dieser Artikel ist Teil unserer unPredictions-Reihe. Spekulationen und abenteuerliche Trends werden Sie hier nicht finden. Stattdessen erfahren Sie, mit welchen Strategien Sie 2022 das Kund*innenengagement fördern und Wachstum und Umsatz steigern können. ________________ Wenn Sie ein Geschäft abschließen, im Internet plötzlich bekannt werden oder den Umsatz des letzten Quartals übertreffen, ist das ein aufregendes Gefühl. Was macht den Reiz aus, ein Unternehmen zu führen? Zu sehen, wie jedes „Rädchen im Getriebe“ reibungslos funktioniert, Geld einbringt und Wachstum schafft. Weniger spannend sind hingegen die monotonen und sich wiederholenden Aufgaben, die erledigt werden müssen, damit die Maschine läuft und das Geld fließt. Viele Marketer sind überfordert, überarbeitet und erschöpft, weil sie immer wieder die gleichen monotonen Aufgaben erledigen müssen: E-Mails manuell formatieren, den Zahlungsverkehr abwickeln und SKUs im Backend organisieren – und zwar an mehreren Tagen pro Woche. Automatisierung schafft Abhilfe. Sie hilft Ihrem Unternehmen, Zeit, Geld und Ressourcen zu sparen. In diesem Artikel lernen Sie drei Möglichkeiten kennen, wie Sie durch Automatisierung sich wiederholende Aufgaben dauerhaft eliminieren können. Darum ist Automatisierung wichtig für Marketer Wenn Sie verschiedene Aspekte Ihres Unternehmens automatisieren, sparen Sie Zeit und Energie und können sich entspannt auf andere Dinge konzentrieren. Außerdem können Sie so Ihre Geschäftsabläufe optimieren und schneller Ergebnisse erzielen. Kurz gesagt: Automatisierung macht Sie und Ihr Marketingteam zufriedener, weil Sie sich auf das konzentrieren können, was Sie am besten können. Einzelhändler in wettbewerbsintensiven Märkten können nur überleben, wenn sie ihre Abläufe optimieren – vor allem, wenn es zu Engpässen in der Lieferkette kommt, die Inflation steigt und... --- ### Marketing Automation: Free Your Marketing Humans to Do What They Love > Automation helps save time, money, and resources. This post explores ways to eliminate the repetitious aspects of your job with automation. - Published: 2022-03-02 - Modified: 2022-03-03 - URL: https://emarsystest.com/learn/blog/marketing-automation-free-your-humans/ - Categories: Actionable Insights - Tags: automated personalization, automation - Translation Priorities: Optional This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. ________________ According to our survey, 57% of marketers say they wish they had more time in the day. As the data proves, there’s simply too much to do and not enough bandwidth to do it.   That’s not just because you’re a human being who needs to balance work with eating, sleeping, socializing, or enjoying hobbies – but also because you’re a marketer, which means your plate of responsibilities is overflowing. So out of the precious little time marketers have to get all their tasks completed, where do they spend it? For more than half (55%) of marketers, it goes into working with tools across channels.   But much of the work that goes into cross-channel marketing execution can be easily automated, saving your team time and effort.   Marketing automation can free your team from having to do basic day-to-day marketing activities, giving them more time to focus on strategy, creative, and customer communications. It’s critical for building relationships with customers and accelerating business results, which is why it’s one of the key priorities top marketers are focused on to drive customer engagement in 2022. Free the Creator Within  Your ability to be creative is your most important attribute as a marketer.   But if you’re looking for a way to waste your creative gifts and energy,... --- ### Warum Ihr Tech-Stack Ihnen Geld schuldet (und wie Sie es zurückbekommen) > Diese Indikatoren verraten Ihnen, ob Ihr Tech-Stack wertvolle Zeit und Geld verschwendet. Mit einem Aktionsplan können Sie im nächsten Schritt die Verschwendung umkehren und effizienter arbeiten. Mehr erfahren. - Published: 2022-02-25 - Modified: 2022-03-09 - URL: https://emarsystest.com/de/learn/blog/warum-ihr-tech-stack-ihnen-geld-schuldet-und-wie-sie-es-zurueckbekommen/ - Categories: Wichtige Erkenntnisse - Tags: customer engagement plattform, kund*innendaten Learn top indicators your tech stack is wasting time and money — then create an action plan to fix it. Read more. Dieser Artikel ist Teil der unPredictions-Reihe. Spekulationen und abenteuerliche Trends finden Sie hier nicht. Stattdessen erfahren Sie, mit welchen Strategien Sie 2022 das Kund*innenengagement fördern und Wachstum und Umsatz steigern können. Je mehr Tools zu Ihrem Tech-Stack gehören, desto weniger Zeit haben Sie, diese optimal zu nutzen, und desto wahrscheinlicher ist es, dass Sie Geld verschwenden. Allein die Tatsache, dass Unternehmen im Durchschnitt 91 Marketing-Cloud-Dienste nutzen, übersteigt schon das Vorstellungsvermögen (Quelle: chiefmartech. com). Selbst wenn man Dienste wie Social Media-Websites, die in dieser Zahl enthalten sind, außer Acht lässt, ist das eine Menge Software. Das sind 91 Benutzungsoberflächen, 91 Kombinationen von Anmeldedaten sowie unzählige Kampagnen, Komponenten und Content-Funktionen. Ich kann nicht mit Sicherheit sagen, wie viele Funktionen zu jedem dieser Dienste durchschnittlich gehören. Wenn ich (ins Blaue hinein) behaupte, dass jeder Dienst im Durchschnitt nur etwa 30 Funktionen hat, dann sind das sage und schreibe 2. 730 Funktionen, die Ihnen damit zur Verfügung stehen. Das Letzte, was Marketer anstreben sollten, ist es, überall mitzumischen, aber nichts wirklich zu beherrschen. Die eigentliche Frage ist, ob Sie den potenziellen Wert Ihres Tech-Stacks wirklich maximieren können, wenn Sie sich so dünn gestreut aufstellen. Lesen Sie weiter und erfahren Sie, warum Ihr Marketing-Stack Sie Geld kostet und was Sie tun können, um die Ressourcenvergeudung zu stoppen. 4 Anzeichen dafür, dass Ihr Tech-Stack Ihnen Geld schuldet Achten Sie auf diese vier Warnsignale, die darauf hindeuten, dass Ihr Tech-Stack Ihnen Geld schuldet: Ihre Daten sind isoliert.  Datensilos könne sich folgendermaßen bemerkbar machen: uneinheitliche Informationen, fragmentierte oder unzusammenhängende Kund*innenerlebnisse sowie fehlende Einsicht... --- ### Spring Release de SAP Emarsys 2022: ofrece a los profesionales del marketing más poder para conectarse y crecer > Descubre cómo las 25 nuevas características y mejoras de la próxima edición de primavera de SAP Emarsys 2022 ayudan a los profesionales del marketing a tener un mayor impacto y a conectarse con más clientes. - Published: 2022-02-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/ - Categories: SAP Emarsys Applied, General - Tags: Experiencia del cliente, marketing digital - Translation Priorities: Opcional See how 25+ new features and enhancements in the Emarsys Spring Release 2022 will help marketers make an impact and connect with more customers. ¿Te acuerdas de las 4 "P" del marketing? Claro que sí, ¡eres un profesional del marketing! Si no están grabadas en una placa en tu oficina o tatuadas en tu brazo, seguramente esas cuatro "P" están grabadas en tu memoria. Pero hay una quinta "P" del marketing, una que no se enseñó a los profesionales en ciernes de esta industria durante sus estudios universitarios, y que los modernos profesionales del marketing de la actualidad conocen muy bien. PRESIÓN Si eres un profesional del marketing de marcas para el comercio minorista, el comercio electrónico, los bienes de consumo, los viajes, los deportes y el entretenimiento, o cualquier otra industria donde el nombre del juego sea más clientes y más ingresos, la "presión" se está convirtiendo en la "P" más desafiante a la que te enfrentas. Y no es de extrañar que te encuentres bajo tanta presión. Según Gartner, "los profesionales del marketing asumieron más responsabilidades, mientras que sus presupuestos han caído a su nivel más bajo en la historia reciente". En otras palabras, tienes que hacer más con menos. Afortunadamente, estamos aquí para ayudar a aliviar parte de esa presión. ¿Cómo? Al darte más poder. Nuestro próximo Spring Release de Emarsys 2022 ofrecerá una serie de nuevas características y mejoras que te darán más poder para conectar las experiencias de los clientes que generan lealtad y permiten crecer tu negocio. Profundizaremos más en las 25 nuevas funciones y mejoras de nuestro seminario web de Spring Release de Emarsys 2022 el 23 de marzo a... --- ### SAP Emarsys Spring Release 2022: Mehr Potenzial für Interaktionen und Wachstum > Finden Sie heraus, wie Marketer mit mehr als 25 neuen Funktionen und Verbesserungen des kommenden Spring Release 2022 von SAP Emarsys mehr Kund*innen ansprechen und erfolgreiche Beziehungen aufbauen können. - Published: 2022-02-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/ - Categories: SAP Emarsys in practice, Wichtige Erkenntnisse - Tags: customer experience, Digitales Marketing, product release - Translation Priorities: Optional See how 25+ new features and enhancements in the Emarsys Spring Release 2022 will help marketers make an impact and connect with more customers. Erinnern Sie sich noch an die vier Ps des Marketings? Natürlich tun Sie das, schließlich arbeiten Sie ja im Marketing! Auch wenn diese vier Ps nicht auf einer Plakette in Ihrem Büro eingraviert oder auf Ihren Arm tätowiert sind, so sind sie doch irgendwo in Ihr Gedächtnis eingebrannt. Doch im Marketing gibt es noch ein fünftes „P“, eines, von dem junge Marketer während des Studiums nichts erfahren, das aber der moderne Marketer von heute nur zu gut kennt. PRESSURE Egal, ob Sie als Marketer im Einzelhandel, im E-Commerce, in der Konsumgüterindustrie, im Tourismus, in der Sport- und Unterhaltungsbranche oder in einem anderen Bereich tätig sind, in dem es darum geht, mehr Kund*innen und höhere Umsätze zu erzielen, ist „Pressure“, also „Druck“, für Sie das schwierigste „P". Dabei ist es auch nicht weiter überraschend, dass Sie unter so großem Druck stehen. Laut Gartner ist „der Zuständigkeitsbereich von Marketern gewachsen, während ihre Budgets so niedrig sind, wie schon lange nicht mehr. " Anders ausgedrückt: Sie müssen mit weniger Ressourcen mehr leisten. Glücklicherweise können wir Ihnen etwas von diesem Druck abnehmen. Wie? Indem wir Ihnen mehr Handlungsmöglichkeiten geben. Unser bevorstehender Emarsys Spring Release 2022 bietet Ihnen eine Fülle neuer Funktionen und Verbesserungen, die Ihnen mehr Möglichkeiten geben, nachhaltige Kund*innenerlebnisse zu schaffen, die die Kund*innentreue stärken und Ihr Geschäftswachstum fördern. In unserem Webinar zum Emarsys Spring Release 2022 am 23. März um 11:00 Uhr CET werden wir die über 25 hervorragenden neuen Funktionen und Verbesserungen im Detail vorstellen. Fürs Erste finden Sie hier einen... --- ### SAP Emarsys Spring Release 2022: Giving Marketers More Power to Connect and Grow > See how 25+ new features and enhancements in the SAP Emarsys Spring Release 2022 will help marketers make an impact and connect with customers. - Published: 2022-02-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-spring-release-2022-giving-marketers-more-power-to-connect-and-grow/ - Categories: General, SAP Emarsys Applied - Tags: analytics, customer journeys, customer loyalty, product release - Translation Priorities: Optional See how 25+ new features and enhancements in the Emarsys Spring Release 2022 will help marketers make an impact and connect with more customers. Remember the 4 Ps of Marketing? Of course you do, you’re a marketer! If they aren’t etched into a plaque in your office or tattooed on your arm, surely those four Ps are burned into your memory somewhere.   But there is a fifth “P” of marketing — one that wasn’t taught to budding marketers during their university studies — that today’s modern marketer knows all too well. PRESSURE Whether you’re a brand marketer for retail, e-commerce, consumer goods, travel, sports & entertainment — or any other industry where the name of the game is more customers and more revenue — “pressure” is becoming the most challenging “P” you face. And it’s no wonder you’re under such great pressure. According to Gartner, “marketers have taken on more responsibility while their budgets have fallen to their lowest level in recent history. ” In other words, you must do more with less.   Fortunately, we’re here to help relieve some of that pressure. How? By giving you more power. Our upcoming Emarsys Spring Release 2022 will offer a host of new features and enhancements that give you more power to connect customer experiences that build loyalty and grow your business. We’ll dive deeper into all the 25+ great new features and enhancements in our Emarsys Spring Release 2022 webinar on March 23 at 11:00 AM ET (4:00 PM GMT). For now, here’s a sneak peek at what you can expect to find in the upcoming release. Limitless Automation Journey Editing Marketing automation... --- ### Marketing omnicanal: conecta con los clientes a través de su canal preferido (¡no el tuyo!) > El omnicanal no consiste en cuántos canales utilizas, sino en cómo los utilizas. Aprende más sobre el marketing omnicanal y por qué debería ser una prioridad. - Published: 2022-02-17 - Modified: 2022-03-02 - URL: https://emarsystest.com/learn/blog/omnichannel-marketing-connect-with-customers-on-their-preferred-channel-not-yours/ - Categories: Actionable Insights, General - Tags: customer engagement, el canal preferido, Marketing omnicanal, marketing strategy, omnichannel marketing - Translation Priorities: Opcional Omnichannel isn’t about how many channels you use, but how you use them. Learn more about omnichannel marketing and why you should make it a priority. Este artículo es parte de nuestra serie unPredictions: sin conjeturas, sin tendencias elevadas, únicamente prioridades del marketing comercial reales para ayudarte a impulsar la participación del cliente y aumentar el crecimiento y los ingresos en 2022. Los canales se parecen a los conejos. No dejan de multiplicarse. Primero fueron las tiendas físicas, luego los catálogos de venta por correo, después el correo electrónico y más tarde las redes sociales y los mercados de comercio electrónico. Hoy en día, surgen continuamente nuevos canales digitales. Con tantas opciones disponibles, algunos profesionales de marketing pueden verse tentados de ir a un extremo u otro cuando se trata de utilizar esos canales para conectar con los clientes.   Extremo n. º 1, poner todos los huevos en una cesta: "¡Vamos a especializarnos en un solo canal y a destacarnos en él! "Extremo n. º 2, abarcar demasiado: "¡Tenemos que cubrir todos los canales posibles o perderemos clientes! " Ningún extremo es ideal. De hecho, ambos provocan un mal servicio a los clientes y dificultan que los profesionales de marketing tengan éxito. En realidad, el verdadero objetivo es el siguiente: Encuentra a los clientes donde ellos quieran encontrarte Quieres facilitar a los clientes el uso de sus canales preferidos (no los tuyos) para conectar con tu marca. Es por esta razón que hicimos realidad el marketing omnicanal individualizado una de las prioridades clave en nuestro libro electrónico, unPredictions: La potenciación de las prioridades del marketing en 2022. Una sólida estrategia omnicanal vuelve a poner el foco donde... --- ### Omnichannel Marketing: Connect with Customers on Their Preferred Channel (Not Yours!) > Omnichannel isn’t about how many channels you use, but how you use them. Learn about omnichannel marketing and why you should make it a priority. - Published: 2022-02-17 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/omnichannel-marketing-connect-with-customers-on-their-preferred-channel-not-yours/ - Categories: Actionable Insights, General - Tags: customer engagement, marketing strategy, omnichannel marketing - Translation Priorities: Optional Omnichannel isn’t about how many channels you use, but how you use them. Learn more about omnichannel marketing and why you should make it a priority. This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. Channels are kind of like rabbits. They just keep multiplying. First, there were physical stores, then mail order catalogs, then email, and then social media and e-commerce marketplaces. Today, new digital channels pop out of the woodwork on a continual basis. With so many options available, some marketers may be tempted to go to one extreme or the other when it comes to using those channels to connect with customers.   Extreme #1, All eggs in one basket: “We’re going to specialize in a single channel and excel at it! ”  Extreme #2, Spread too thin: “We have to cover as many channels as possible or else lose customers! ” Neither extreme is ideal. In fact, they both do a disservice to customers and make it harder for marketers to achieve success. The real objective is actually this: Meet customers where they want to meet you. You want to make it easy for customers to use their preferred channels (not yours) to connect with your brand. It’s for this reason that we made true 1:1 omnichannel marketing one of the key priorities in our ebook, unPredictions: Commerce Marketing Priorities Powering 2022. A solid omnichannel strategy puts the focus back where it belongs: on making brand interactions centered around your customer’s needs. Read on to dig deeper into omnichannel... --- ### So können Mode-Einzelhändler im Jahr 2022 mit ihren Kund*innen in Kontakt treten: Q&A mit Joanna Milliken > Joanna Milliken, CEO von SAP Emarsys, gibt in einer kurzen Fragerunde Einblicke in personalisiertes Marketing, Technologietrends und mehr. - Published: 2022-02-15 - Modified: 2022-02-21 - URL: https://emarsystest.com/learn/blog/joanna-milliken-interview/ - Categories: Innovative Perspectives - Tags: marketing strategy, Marketingstrategie, Personalisierung, personalization - Translation Priorities: Optional Dieser Artikel wurde ursprünglich auf Drapers Online veröffentlicht (hier) und wurde für den Emarsys-Blog angepasst. In einer Zeit, in der viele Marketer ihre zahllosen Kampagnen und Kanäle wie Orden zur Schau tragen, arbeiten wir daran, die Vorteile von Datenzentralisierung und technischer Konsolidierung zu vermitteln. Ich habe mich mit Joanna Milliken, unserer neuen CEO, zusammengesetzt, um eine kurze Einschätzung der aktuellen Lage im übersättigten MarTech-Markt zu erhalten. Viel Spaß mit unserem Q&A. verwandte Inhalte: Herzliche Grüße von Emarsys‘ neuer CEO, Joanna Milliken  —-------------------------- Q: Könnte das exponentielle Wachstum von Technologie-/SaaS-Anbietern dazu führen, dass Marketer zunehmend überfordert sind, wenn sie die vielen verschiedenen Tools prüfen, auswählen, verwalten und integrieren müssen? A: Marketer im Einzelhandel sind darauf konditioniert zu glauben, dass sie mehr Material, mehr Tools, mehr Komponenten für ihren Tech-Stack benötigen. Der Mangel an Differenzierung und MarTech-Produkte, die nicht wie versprochen funktionieren, führen dann zu Problemen. Um es ganz offen zu sagen: Viele MarTech-Plattformen sind eigentlich gar nicht auf Marketer zugeschnitten. Eine gute Lösung muss zu Ergebnissen führen, nicht nur Content liefern. Die meisten Marketer wissen heutzutage gar nicht, warum sie das verwenden, was sie verwenden, und haben keine genaue Vorstellung davon, was sie wirklich benötigen. Am Ende müssen sie mehrere verschiedene Plattformen miteinander in Einklang bringen. Doch das führt zu Problemen, Datensilos und eingeschränkten Möglichkeiten, umfassende personalisierte Erlebnisse bereitzustellen. Q: Eine zentralisierte Plattform, ein Dashboard oder eine zentrale Informationsquelle ist dabei das A und O. Was sollten Marketer über die Vorteile einer einzigen Plattform im Vergleich zu einer Fülle unzusammenhängender Softwaresysteme... --- ### How Fashion Retailers Can Connect with Customers in 2022: Q&A with Joanna Milliken > Joanna Milliken, CEO at SAP Emarsys, shares insights on personalized marketing, tech trends, and more in a short Q&A. - Published: 2022-02-15 - Modified: 2024-01-09 - URL: https://emarsystest.com/learn/blog/joanna-milliken-interview/ - Categories: Innovative Perspectives - Tags: marketing strategy, personalization - Translation Priorities: Optional This article was originally published on Drapers Online, here, and has been adapted for the Emarsys blog. In an era where many marketers wear their countless campaigns and channels as a badge of honor, we’re working to evangelize the vast benefits of data centralization and tech consolidation. I sat down with Joanna Milliken, our new CEO, to get her quick take on the current state of the oversaturated martech space. Enjoy our Q&A. Related: Greetings from New Emarsys CEO, Joanna Milliken Q: Could the exponential explosion of tech/SaaS players lead to a figurative implosion of marketers’ sanity (or ability to vet, choose, manage, and integrate all these different tools)? A: Marketers working in retail have become conditioned to believe they need more stuff, more tools, more pieces for their tech stack. The lack of differentiation and the number of martech products that don’t work as promised definitely don’t help matters. To be blunt, many martech platforms aren’t built for marketers. A good solution needs to drive outcomes, not just deliver content. As of now, most marketers are pretty oblivious to why they use what they use and have no idea what they truly need. They end up stitching together multiple different platforms... resulting in problems, creating data silos and a hampered ability to create great personalized experiences. Q: A centralized platform or dashboard or “source of truth” is the golden bullet. What do you want marketers to know regarding the benefits of using a single platform vs. a plethora of... --- ### So können Einzelhandelsunternehmen die gesamte Customer Journey steuern > Unternehmen MÜSSEN eine nahtlose und überzeugende Customer Experience bereitstellen, um Kund*innen nicht an die Konkurrenz zu verlieren. Hier erfahren Sie, wie das funktioniert. - Published: 2022-02-11 - Modified: 2022-02-23 - URL: https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/ - Categories: Wichtige Erkenntnisse - Tags: customer experience, kundinnenerlebnis - Translation Priorities: Optional Der Artikel ist Teil unserer unPredictions-Reihe. Spekulationen und abenteuerliche Trends werden Sie hier nicht finden. Stattdessen erfahren Sie, mit welchen Strategien Sie 2022 das Kund*innenengagement fördern und Wachstum und Umsatz steigern können. Zu den Aufgaben von Marketern gehört es, die Erfahrungen von Kund*innen mit ihrem Unternehmen zu gestalten. Der ideale Punkt, den alle Marketer anstreben sollten, liegt an der Schnittstelle zwischen Personalisierung, CX und VoC (Stimme des*der Kund*in, Voice of the Customer). Laut des einflussreichen Wirtschaftswissenschaftlers und Professor an der Harvard Business School, Theodore Levitt, besteht der Zweck aller Unternehmen darin, „Kund*innen zu finden und zu binden“. Um Unternehmen bei der Erreichung dieses Ziels zu unterstützen, ist Marketing von entscheidender Bedeutung. Marketing ist mehr als nur Werbung, Produktverkauf und Generierung von Einnahmen. Marketing schafft Mehrwert, indem es Menschen mit Dingen, Kund*innen mit Unternehmen verbindet. Marketer müssen einen kund*innenzentrierten Ansatz verfolgen und sich bemühen, schnell und frühzeitig mit ihrer Kundschaft in Kontakt zu treten. Mithilfe verschiedener Marketingaktivitäten führen sie dann die Kund*innen durch alle Phasen des Lebenszyklus (Akquise, Wachstum, Bindung und Rückgewinnung), um dadurch den Customer Lifetime Value zu steigern. ➤ Pro Tipp: Durch die Verwendung von AI-Segmenten in der Emarsys Customer Engagement Platform ist es nun möglich, das Timing Ihrer Lifecycle-Marketingprogramme so zu gestalten, dass es zur Phase des Kaufzyklus passt, in der sich Ihre Kund*innen gerade befinden, anstatt alle Kund*innen auf die gleiche Weise anzusprechen. AI-Segmente können dabei helfen, die Verhaltensweisen zu identifizieren, die jeweils zu einer Conversion oder zur Abwanderung führen, und Ihre ausgehenden Nachrichten effektiv auf die... --- ### Cómo las empresas minoristas pueden guiar todo el recorrido del cliente > Las organizaciones que pasan por alto la necesidad de ofrecer una experiencia de cliente convincente y fluida pueden perder frente a los competidores que entienden que el cliente necesita un buen servicio. Aprenda a guiar la CX completa, de principio a fin. - Published: 2022-02-11 - Modified: 2022-02-23 - URL: https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/ - Categories: General - Translation Priorities: Opcional Este artículo es parte de nuestra serie unPredictions: sin conjeturas, sin tendencias elevadas, únicamente prioridades del marketing comercial reales para ayudarlo a impulsar la participación del cliente y aumentar el crecimiento y los ingresos en 2022. Son los especialistas en marketing los que deben imponer cómo será la experiencia del cliente con su empresa. El punto óptimo al que deben aspirar todos los especialistas en marketing es la intersección de la personalización, la experiencia del cliente (CX) y la voz del cliente (VoC). Según el influyente economista y profesor de la Escuela de Negocios de Harvard Theodore Levitt, el objetivo de todas las empresas es "encontrar clientes y mantenerlos" y el marketing es fundamental para ayudar a las empresas a lograr este propósito. El marketing va más allá de la publicidad, la venta de productos y la recaudación de dinero. El marketing agrega valor conectando a las personas con las cosas, a los clientes con las empresas. Los especialistas en marketing deben adoptar un enfoque centrado en el cliente y esforzarse por establecer un contacto rápido y temprano con los clientes para llevarlos a través de todas las etapas del ciclo de vida del cliente (adquisición, crecimiento, retención y recuperación) a través de diversas actividades de marketing para aumentar el valor del cliente de por vida. ➤ Consejo profesional: A través de los Segmentos de IA en la Plataforma de participación del cliente de Emarsys, ahora es posible sincronizar sus programas de marketing durante el ciclo de vida y adaptarlos... --- ### How Retail Companies Can Guide the Entire Customer Journey > Organizations MUST PROVIDE a seamless, compelling customer experience or risk losing out to competitors that understand how to. Learn how. - Published: 2022-02-11 - Modified: 2022-02-15 - URL: https://emarsystest.com/learn/blog/how-retail-companies-can-guide-the-entire-customer-journey/ - Categories: General - Translation Priorities: Optional This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. It’s incumbent upon marketers to dictate the customer’s experience with their company. The sweet spot for all marketers to aim for is at the intersection of personalization, CX, and VoC.   According to influential economist and Harvard Business School professor Theodore Levitt, the purpose of all businesses is to "find and keep customers," and marketing is critical in assisting businesses in accomplishing this goal. Marketing is more than just advertising, selling products, and collecting money. Marketing adds value by connecting people with things, customers with businesses. Marketers must adopt a customer-centric approach and strive to make quick, early contact with customers and move them through all stages of the lifecycle – acquisition, growth, retention and win back – through various marketing activities to boost lifetime customer value. ➤ Pro Tip: Using AI Segments in the Emarsys Customer Engagement Platform, it is now possible to tailor the timing of your lifecycle marketing programs to meet the customer where they are in the buying cycle, instead of treating every customer the same. AI segments can help identify the behaviors leading up to conversion or churn and effectively time your outbound messaging to match each customer’s unique cadence of spending.   What is the Function of a Marketing Organization? On a broader scope, the objective of marketing is to identify, satisfy,... --- ### Personalisierung mit Kontext: Das Allheilmittel für Ihre E-Mail-Marketing Probleme > Erfahren Sie, wie Sie mit relevanten, personalisierten 1:1-E-Mails die Zustellbarkeit von E-Mails verbessern und den Umsatz steigern können. - Published: 2022-02-10 - Modified: 2022-02-21 - URL: https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/ - Categories: Actionable Insights, General, Wichtige Erkenntnisse - Tags: email marketing, omnichannel marketing, Personalisierung, personalization - Translation Priorities: Optional Dieser Artikel ist Teil unserer unPredictions-Reihe. Spekulationen und abenteuerliche Trends werden Sie hier nicht finden. Stattdessen erfahren Sie, mit welchen Strategien Sie 2022 das Kund*innenengagement fördern sowie Wachstum und Umsatz steigern können. ________________ Die E-Mail ist ein wirkungsvoller Kanal, mit dem Sie Ihre Reichweite erhöhen können. Je mehr Menschen Ihren Markennamen in ihrem Posteingang sehen, desto besser. Versierte Marketing-Teams wissen allerdings auch, dass es beim erfolgreichen E-Mail-Marketing NICHT nur auf die Reichweite ankommt. Qualität ist wichtiger als Quantität, daher ist eine Marketingstrategie, die auf massenhaften Versand von generischen Nachrichten setzt, nicht der beste Weg, um Ihre Kundschaft zu vergrößern und den Umsatz Ihrer Marke zu steigern. Tatsächlich kann E-Mail-Marketing nach dem Gießkannenprinzip Ihren Zielen sogar abträglich sein. Natürlich können Sie mit einer generischen Verkaufs-E-Mail, die an Ihre gesamte Kontaktliste gesendet wird, ein großes Netz auswerfen, aber je allgemeiner eine E-Mail gehalten ist, desto weniger relevant ist sie. Und je weniger relevant die E-Mail ist, desto geringer ist die Wahrscheinlichkeit, dass Ihre Kund*innen sie öffnen werden. Das hat wiederum negative Auswirkungen auf die Zustellbarkeit von E-Mails, den Umsatz und das Gesamterlebnis, das Kund*innen mit Ihrer Marke haben. Umgekehrt können Sie mit einer ausgefeilten E-Mail-Marketingstrategie, die auf Personalisierung mit Kontext setzt, die Zustellbarkeit verbessern, den Umsatz steigern und die Kund*innenerfahrung (Customer Experience, CX) verbessern. Personalisierung mit Kontext kann also als eine Art Allheilmittel für gängige E-Mail-Marketing-Probleme angesehen werden. Im Folgenden werden wir uns ansehen, wie kontextbezogene personalisierte E-Mails die Zustellbarkeit, den Umsatz und die CX verbessern. Ihre Zustellbarkeitsprobleme könnten Strategieprobleme sein Ihre... --- ### Personalización con contexto: La solución para sus inconvenientes con el marketing por correo electrónico > Conozca por qué el correo electrónico relevante, personalizado e individualizado es esencial para mejorar la capacidad de entrega del correo electrónico con el objetivo de generar ingresos y de mejorar la experiencia del cliente. - Published: 2022-02-10 - Modified: 2022-02-21 - URL: https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/ - Categories: Actionable Insights, General - Tags: email marketing, marketing individualizado, marketing por correo electrónico, omnichannel marketing, personalization - Translation Priorities: Opcional Este artículo es parte de nuestra serie unPredictions: sin conjeturas, sin tendencias elevadas, únicamente prioridades del marketing comercial reales para ayudarle a impulsar la participación del cliente y aumentar el crecimiento y los ingresos en 2022. ________________ El correo electrónico es un canal poderoso para expandir su alcance: cuantas más personas vean su marca en su bandeja de entrada, mejor para usted. Los equipos de expertos especialistas en marketing también entienden que el marketing por correo electrónico exitoso NO se trata solo del alcance. La calidad es más importante que la cantidad, por lo que una estrategia de marketing basada en correos electrónicos masivos no es la mejor forma de impulsar el crecimiento de los clientes y de los ingresos de su marca. La verdad es que el marketing por correo electrónico con un enfoque universal en realidad puede ser perjudicial para sus objetivos. Claro, puede lanzar una red amplia y enviar un correo electrónico de ventas genérico a toda su lista, pero cuanto más genérico sea un correo electrónico, menos relevancia tendrá. Cuanto menor sea la relevancia del correo electrónico, menos probable es que el cliente lo abra. Esto genera un impacto negativo en la capacidad de entrega del correo electrónico, en los ingresos y en la experiencia general del cliente con su marca. Por el contrario, una estrategia de marketing por correo electrónico más sofisticada, que enfatice la personalización con contexto, realmente ayudará con los problemas relacionados con la capacidad de entrega, aumentará los ingresos y mejorará la... --- ### Personalization with Context: The Cure-All for Your Email Marketing Ailments > See why personalized 1:1 email is essential for improving email deliverability, driving revenue, and enhancing the customer experience. - Published: 2022-02-10 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/email-personalization-with-context-the-cure-all-for-your-email-marketing-ailments/ - Categories: Actionable Insights, General - Tags: email marketing, omnichannel marketing, personalization - Translation Priorities: Optional This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. ________________ Email is a powerful channel for expanding your reach — the more people that see your brand in their inbox, the better.   However, savvy marketing teams also understand that successful email marketing is NOT about reach and reach alone. Quality is more important than quantity, so a marketing strategy based on batch-and-blast email isn’t the best way to drive customer growth and revenue for your brand.   The truth is, one-size-fits-all email marketing can actually be detrimental to your goals. Sure, you can cast a wide net with a generic sales email sent out to your entire list, but the more generic an email is, the less relevant it becomes. The less relevant the email, the less likely a customer is to open it. This leads to a negative impact on email deliverability, revenue, and the customer’s overall experience with your brand.   Conversely, a more sophisticated email marketing strategy that emphasizes personalization with context will actually help deliverability issues, increase revenue, and improve CX. In essence, it’s a cure-all for common email marketing ailments.   Let’s look at how email personalized with context helps with deliverability, revenue, and CX.   Your Deliverability Problems Might Be Strategy Problems Your delivery rate is trending downward. It’s gotta be a technical problem, right? After all, customers love seeing... --- ### Customer Lifecycle Journey Mapping: 5 Steps To Follow > The customer lifecycle journey mapping process is an effective way to visualize a customer’s needs along the way of their buyer journey. Discover our recommended journey mapping process. - Published: 2022-02-07 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/blog/customer-lifecycle-journey-mapping-5-steps-to-follow/ - Categories: General - Tags: customer lifecycle marketing - Translation Priorities: Optional It can be challenging to identify your customers’ needs throughout their journey with your brand. However, it’s critical to support your customer through this journey to ensure a positive buyer experience.   The customer experience is a make-or-break way to stand out from the competition. In a time where customers can get their products from a plethora of brands, how you progress them on their journey will be a determining factor in whether they purchase from you... or someone else. In fact, 80% of consumers in one Salesforce survey said that the experience a business provides is just as important as their services and products.   Customer lifecycle journey mapping can help give you an overall picture of the buyer experience. The right map of the customer journey allows you to visualize what a customer wants and needs along each step of the process. If you are unsure where to begin, read on to learn more about customer journey mapping, how it can benefit your business, and the steps to create an effective map.   What is Customer Lifecycle Journey Mapping?   A customer lifecycle journey map is a visual representation of the ideal path that a consumer will take as they interact with a brand along their way toward becoming a loyal, lasting customer. It is a diagram that offers a high-level view of the stages a customer goes through, starting from before they become a customer to after they leave a brand. A customer journey map does not... --- ### Deje que nuestra serie unPredictions guíe su plan de marketing en 2022 > Get your marketing priorities in order for the new year. These 7 unPredictions are used by leading brands to improve customer engagement. - Published: 2022-01-27 - Modified: 2022-06-30 - URL: https://emarsystest.com/es/learn/blog/deje-que-nuestra-serie-unpredictions-guie-su-plan-de-marketing-en-2022/ - Categories: Wichtige Erkenntnisse - Tags: Estrategia de marketing, marketing por email, personalización Get your marketing priorities in order for the new year. These 7 unPredictions are used by leading brands to improve customer engagement. Como líder de marketing, esta es la época del año en la que debe crear y concluir su plan de marketing de 2022. Las decisiones que toma establecen las bases del año no solo para su equipo sino, prácticamente, para toda la empresa. Sus planes para elevar la marca y captar la atención de los clientes son directamente responsables de generar ingresos. Esto implica una enorme presión. Confíe en mí, como líder de marketing, comprendo la situación. Lo entiendo perfectamente. También entiendo que esta presión puede llevar a muchos profesionales del marketing a ir tras las principales tendencias o predicciones del año con la esperanza de estar un paso por delante del resto (y de la competencia). Creo que este enfoque presenta un error fatídico: Las predicciones y las tendencias no son métodos probados para el éxito. Con las tendencias, usted siempre se arriesga, y en medio de tantos expertos e intelectuales ávidos por captar las últimas novedades del sector, es difícil saber con certeza qué tipo de resultado puede esperar. Es por eso que Emarsys creó la serie unPredictions para ayudar a guiar las prioridades de su plan de marketing de 2022. ¿Por qué unPredictions? Mi resumen y un video de 1 minuto La serie unPredictions incluida en nuestro nuevo libro electrónico contiene herramientas y estrategias clave que han demostrado tener un impacto considerable y positivo en los resultados de marketing. Los profesionales del marketing que priorizan estas áreas clave triunfan una y otra vez sin importar si una o... --- ### Marketer! Mit diesen Expert*innentipps gewinnen Sie wertvolle Zeit zurück > Hier finden Sie umfassende und praxisnahe Ratschläge darüber, wie Sie mit Personalisierung Ihre Marketinginhalte noch effektiver gestalten können. - Published: 2022-01-19 - Modified: 2022-02-14 - URL: https://emarsystest.com/learn/blog/marketers-reclaim-your-time-with-these-expert-tips/ - Categories: Wichtige Erkenntnisse - Tags: MarTech-Lösungen, Personalisierung - Translation Priorities: Optional Marketer haben heutzutage mehr zu tun als je zuvor. Ihre Aufgabe ist es, Branding, Kund*innenerlebnis, digitales Marketing, Kund*innengewinnung und -bindung und vieles mehr unter einen Hut zu bringen. Laut Gartner wurden die Marketingbudgets gekürzt. Das kann dazu führen, dass Marketer noch mehr Arbeit erledigen müssen. Marketingverantwortliche fühlen sich dadurch zunehmend überlastet. Je mehr Arbeit und Verantwortlichkeiten von der Marketingabteilung übernommen werden müssen, desto knapper wird die Zeit. Marketing wird heutzutage als Umsatzzentrum betrachtet. Das führt beispielsweise dazu, dass Teammitglieder viel Zeit mit der Erstellung von Analysen verbringen müssen, um so ihren Wert nachweisen zu können. Zum Glück gibt es zahlreiche Möglichkeiten, wie Marketingteams ihre Zeit zurückgewinnen können. So bleibt ihnen mehr Raum für die Entwicklung von Strategien und personalisierten Kampagnen, um Kund*innen langfristig an die eigene Marke zu binden. Sehen wir uns einmal genauer an, was Ihr Team tun kann, um mehr Zeit zurückzugewinnen. Nutzen Sie AI, um die Performance Ihres Marketingteams zu verbessern Marketingteams verfügen über eine Vielzahl von Technologien, die sie tagtäglich einsetzen. Wenn sie zwischen den verschiedenen Marketing-Technologien hin und her wechseln müssen, kostet das Zeit. Die Aufbereitung und Segmentierung von Daten nimmt heute mehr Zeit in Anspruch als jede andere Aufgabe im Marketing. Hinzu kommt, dass die Teams ständig ihren alten Tech-Stack ersetzten oder auf neue Technologien aufrüsten, was wiederum Zeit zum Erlernen der neuen Technik erfordert. Aufgrund ihrer ineffizienten Tools verschwenden Marketer viel Zeit mit der Durchführung elementarer Aufgaben. Die wertvollste Ressource eines Marketingteams ist die menschliche Arbeitskraft. Sie möchten wohl kaum, dass sich Ihr... --- ### Marketers! Reclaim Your Time with These Expert Tips > It’s no secret that personalization is the future of marketing. Get in-depth and actionable advice on how to use personalization to make your marketing content more effective in the era of digital transformation. - Published: 2022-01-19 - Modified: 2022-01-19 - URL: https://emarsystest.com/learn/blog/marketers-reclaim-your-time-with-these-expert-tips/ - Categories: General - Tags: personalization - Translation Priorities: Optional Today’s marketers are busier than ever as they juggle branding, CX, digital marketing, customer acquisition and retention, and much more. According to Gartner, marketing budgets have been reduced, which may cause more work for marketers. Essential marketers are left feeling overwhelmed. As more work and responsibilities are piled onto marketing, time constraints become a reality. For example, because marketing is now viewed as a revenue center, team members must spend a large quantity of time combing through analytics so they can prove their value.   Thankfully there are ways a marketing team can gain back more time so they can dive into strategy and create personalized campaigns to entice customers to remain loyal. Let’s find out exactly what your team can do to gain back time. Use AI to Improve Your Marketing Team’s Performance Marketing teams have a host of technology they use each and every day. And moving between all their various martech costs them time. In fact, data preparation and segmentation now takes up more of marketers' time than any other task. On top of that, teams are continuing to replace or upgrade to new technologies which requires time to learn.   Due to their inefficient tools, marketers waste loads of time performing essential tasks. As the greatest resource of marketing teams is your people, the last thing you want for them is to be heads-down, configuring tech, instead of working on strategies. I grew up near the Indianapolis Motor Speedway (home of the Indy 500). Every May... --- ### unPredictions: Unterstützen Sie Ihre Customer Engagement-Strategie im Jahr 2022 mit diesen 7 Marketing-Prioritäten > Hier finden Sie die 7 wichtigsten Marketing-Strategien für den Handel, mit denen Ihre Marke im Jahr 2022 mehr 1:1-Erlebnisse bereitstellen und gleichzeitig ein höheres Wachstum und mehr Umsatz verzeichnen kann. - Published: 2022-01-19 - Modified: 2022-06-30 - URL: https://emarsystest.com/de/learn/blog/unterstutzen-sie-ihre-customer-engagement-strategie-im-jahr-2022-mit-diesen-7-marketing-prioritaten/ - Categories: Wichtige Erkenntnisse Marketer sind von Natur aus innovativ. Sie sind ständig auf der Suche nach besseren und schnelleren Möglichkeiten, ihre Marketingmaßnahmen und -ergebnisse zu verbessern, um noch erfolgreicher zu sein. Wenn sie ihren Blick nicht in Richtung Zukunft richten, laufen sie Gefahr, zu stagnieren. Dieser fortschrittliche, innovative Geist ist bewundernswert, hat aber auch seine Schattenseiten: Marketer können den Verlockungen hochtrabender Branchenprognosen oder der neuesten und abenteuerlichsten Trends erliegen. Dabei können sie den Blick für die aktuellen Marketing-Prioritäten verlieren, die für die Erzielung besserer Geschäftsergebnisse unerlässlich sind. Marketer stehen heutzutage immer stärker unter Druck. Von ihnen wird verlangt, mit weniger Ressourcen mehr zu leisten. Die hohen Erwartungen, die man an Sie und Ihr Team stellt, werden mit Blick auf das Jahr 2022 nur noch steigen. Sie (und – offen gesagt – auch Ihre Marke) können es sich aber nicht leisten, sich von all den Nebensächlichkeiten ablenken zu lassen. Wir helfen Ihnen dabei, Ihren Blick für das Wesentliche zu schärfen. Unsere unPredictions-Reihe geht über Prognosen und Vermutungen hinaus. Stattdessen möchten wir Ihnen praxisnahe und bewährte Marketing-Prioritäten für den Handel an die Hand geben. So können Sie mehr Kund*innen ansprechen, mehr 1:1-Erlebnisse bereitstellen und im Jahr 2022 Ihr Wachstum und Ihren Umsatz steigern. Hier ein kleiner Einblick in die wichtigsten Strategien, auf die sich innovative Marketer bereits heute konzentrieren, um bessere Ergebnisse für ihre Marken zu erzielen. 1. E-Mail: Personalisierung mit Kontext (Geben Sie sich nicht mit weniger zufrieden) Die E-Mail mag zwar wie ein altmodischer Marketingkanal erscheinen, ist aber nach wie vor einer der effektivsten Kanäle,... --- ### unPredictions: siete prioridades del marketing para impulsar su estrategia de fidelización de clientes en 2022 > Eche un vistazo a las siete estrategias prioritarias de marketing comercial que ayudarán a su marca a ofrecer más experiencias personalizadas y aumentar el crecimiento y los ingresos en 2022. - Published: 2022-01-19 - Modified: 2022-01-19 - URL: https://emarsystest.com/es/learn/blog/siete-prioridades-del-marketing-para-impulsar-su-estrategia-de-fidelizacion-de-clientes-en-2022/ - Tags: Experiencia del cliente, marketing comercial Los profesionales del marketing son innovadores por naturaleza. Buscan constantemente formas más rápidas y mejores para optimizar sus resultados y esfuerzos de marketing a fin de tener más éxito. Si no miran hacia adelante, corren el riesgo de estancarse. Este espíritu progresista e innovador es admirable, pero también tiene una desventaja: los profesionales del marketing pueden ser propensos al encanto de las grandes predicciones del sector o de las últimas y mejores tendencias, y pueden perder de vista las prioridades de marketing del presente, que son esenciales para lograr resultados comerciales. Como profesional del marketing, hoy está más presionado que nunca. Se le pide que haga más cosas con menos recursos. Y las altas expectativas que hay en usted y en su equipo no van a hacer más que aumentar a medida que nos acercamos a 2022. Ni usted (ni su marca, sinceramente) pueden permitirse distraerse con objetos brillantes. Sin embargo, estamos aquí para ayudarlo a que no pierda el foco. Nuestra serie unPredictions va más allá de las predicciones y las conjeturas. En su lugar, le ofrecemos prioridades de marketing comercial comprobadas para atraer a más clientes, ofrecer más experiencias personalizadas y aumentar el crecimiento y los ingresos en 2022. Eche un vistazo a esas estrategias prioritarias en las que los líderes de marketing innovadores ya se están enfocando para obtener mejores resultados para sus marcas. 1. Correo electrónico: personalización con contexto (y no se conforme con menos) El correo electrónico puede parecer un canal de marketing antiguo, pero... --- ### A Look Back at Our Top 5 Product Innovations from 2021 > Discover the top five 2021 SAP Emarsys product innovations that our clients are using to power customer engagement and drive business results. - Published: 2022-01-13 - Modified: 2023-04-12 - URL: https://emarsystest.com/learn/blog/top-five-emarsys-product-innovations-2021/ - Categories: General, SAP Emarsys Applied - Tags: customer engagement, omnichannel marketing, product innovation - Translation Priorities: Optional We’ve officially kicked off 2022 at Emarsys, and much like every new year for our company, we feel a tremendous sense of excitement. As a company that values innovation, the new year is an opportunity to focus on new ways to grow, new ways to serve clients, and new ways to improve the Emarsys customer engagement platform. But before we get too far into 2022 and the promising things to come, let’s take a moment to reflect on some of the new and enhanced features we’ve added in the past year. Here are the top five product innovations we released in 2021 that our clients have been most excited to use in their day-to-day marketing.   1. Web Push  “The right message, on the right channel, at the right time” is a sentiment that should be top-of-mind when delivering 1:1 personalized experiences. Every channel you have is a unique way to connect with customers, and when a new channel is available to you, it means more opportunity to build relationships. The Web Push and Web Channel In-Session Upsell features we released in 2021 gave our clients that opportunity.   Web Push The Web Push feature allows you to send browser push messages as a separate channel. These push messages are received by your customers while active in their desktop or mobile browser, even if they aren’t on your website.   Emarsys clients love this feature because they can keep customers updated with order info, company news, or other relevant information.... --- ### Dear Santa: What Consumers Wish for This Holiday Season > Research from IMRG and SAP Emarsys shows where consumers' minds are heading into the 2021 holidays. Get a last-minute sneak peak. Read it now! - Published: 2021-12-22 - Modified: 2021-12-22 - URL: https://emarsystest.com/learn/blog/what-consumers-want-2021-holiday-season/ - Categories: General - Translation Priorities: Optional The holidays are a time of giving, family, and fellowship. Each consumer who embarks on the shopping journey wants to impress their loved ones with the effort and thought that goes into their holiday gifts and events.   It is often a stressful time of year for consumers because they all want everything to be just perfect. Yet, it’s all too common for brands to forget about what these consumers need in order to make their shopping experiences perfect. So, what do consumers want this holiday season? Together with IMRG, we surveyed consumers to find out. This report brings together data and insights to ensure holiday success for you, your customers, and your business. The Research Eight questions were asked to 2,000 UK respondents in order to gauge consumer sentiment ahead of the most important time of the year. We asked customers if they were excited for the period ahead and what concerns they had about the holiday season. After two years of unprecedented change in the world, we were left with one simple question... What exactly is on everyone’s Christmas wish list this year? A Fun, Happy and Personal Shopping Experience All over the world, there are people who find shopping, in and of itself, fun and exciting. However, others aren’t as excited about shopping, especially during the holiday season. Here are just some of the concerns: More than 10% of people are concerned with overspending this year, and nearly 15% are worried about costs if they should have... --- ### Le guide complet du marketing email dans l’e-commerce > Le marketing email dans l’e-commerce est une stratégie exploitant l’email pour générer des ventes. Découvrez ici d’excellents conseils marketing et les critères pour choisir un ESP. - Published: 2021-12-17 - Modified: 2022-01-10 - URL: https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/ - Categories: Guides - Tags: e-commerce, email marketing, marketing email, marketing strategy, personalization, personnalisation, stratégie marketing - Translation Priorities: Optional E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP. Imaginez un instant ce que serait le marketing e-commerce sans l’email... Impossible, non ? C’est parce, dans ce scénario de l’œuf et de la poule, on sait lequel est arrivé en premier : l’email est plus ancien que l’e-commerce. Les premiers courriers électroniques ont été envoyés en 1965, et les logiciels de messagerie ont été développés dans les années 1970 (source ). Le premier magasin en ligne B2B a ouvert au début des années 1980, mais le premier e-commerçant pour particuliers, Book Stacks Unlimited, a ouvert ses portes virtuelles en 1992 (source).   L’email et Internet ont servi de terreau à la locomotive qu’est devenu l’e-commerce. L’e-commerce fait recette et ne fait que progresser en dépit des fluctuations économiques qui pourraient pourtant le mettre à mal. Même si les ventes en magasin ont augmenté de 15,4 % en 2021 une fois les confinements levés, l’e-commerce retail a montré une forte croissance sur toutes les catégories de produits, allant de +9 % dans l’alimentation et les boissons à un formidable +24,5 % dans la mode et les accessoires. Pour les marketeurs e-commerce, l’email est une composante clé pour maximiser les revenus potentiels. Ce guide a pour but de vous aider à comprendre le marketing email dans l’e-commerce de A à Z et à garantir que vous utilisez les dernières stratégies et technologies. Découvrez ce qu’il vous faut savoir pour garder un coup d’avance sur la concurrence tout en créant de meilleures expériences plus pertinentes pour vos clients. Qu’est-ce que le marketing email dans l’e-commerce ? Le marketing email... --- ### E-Commerce-E-Mail-Marketing: der ultimative Leitfaden > E-Commerce-E-Mail-Marketing ist eine Strategie, die E-Mails zur Umsatzsteigerung einsetzt. Hier finden Sie die besten Marketing-Tipps und erfahren, worauf Sie bei einem ESP achten sollten. - Published: 2021-12-17 - Modified: 2024-01-25 - URL: https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/ - Categories: Guides, How-to Artikel, Leitfaden - Tags: e-commerce, email marketing, marketing strategy, Personalisierung, personalization - Translation Priorities: Optional E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP. Stellen Sie sich einen Moment lang vor, wie E-Commerce-Marketing ohne E-Mails aussehen würde. Unmöglich, sich das vorzustellen, nicht wahr? Das liegt daran, dass wir in diesem „Huhn und Ei“-Szenario genau wissen, welches von beiden zuerst da war: Die E-Mail war schon vor dem E-Commerce da. Die ersten elektronischen Nachrichten wurden 1965 ausgetauscht, und in den 1970er Jahren wurden E-Mail-Programme entwickelt (Quelle). Der erste B2B-Onlineshop wurde in den frühen 1980er Jahren eröffnet, doch der erste E-Commerce-Händler für Verbraucher*innen, Book Stacks Unlimited, öffnete erst im Jahr 1992 seine virtuellen Türen (Quelle). Mit der E-Mail und dem öffentlichen Internet konnte die treibende Kraft namens E-Commerce entstehen. E-Commerce ist zu einem großen Geschäft geworden und wird – trotz wirtschaftlicher Veränderungen, von denen man annehmen könnte, dass sie den Erfolg eigentlich ausbremsen müssten – immer größer. Selbst als im Jahr 2021 die Umsätze in den Ladengeschäften um 15,4 % stiegen, weil die Verbraucher*innen weniger Einschränkungen bei der Schließung von Geschäften hinnehmen mussten, verzeichnete der E-Commerce in allen Produktkategorien starke Zuwächse. Sie reichten von 9 % Wachstum bei Lebensmitteln und Getränken bis zu satten 24,5 % bei Bekleidung und Accessoires. Für Marketer im E-Commerce ist die E-Mail ein wesentlicher Faktor zur Maximierung dieses Umsatzpotenzials. Dieser Leitfaden soll Ihnen helfen, E-Commerce-E-Mail-Marketing von A bis Z zu verstehen. Außerdem können Sie so sicherzustellen, dass Sie die neuesten Strategien und Technologien verwenden. Hier erfahren Sie, was Sie wissen müssen, um der Konkurrenz einen Schritt voraus zu sein. Gleichzeitig können Sie bessere, bedeutsamere Erlebnisse für Ihre Kund*innen schaffen. Was ist E-Commerce-E-Mail-Marketing? Unter E-Commerce-E-Mail-Marketing versteht man E-Mails,... --- ### The Complete Guide to E-Commerce Email Marketing > E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP. - Published: 2021-12-17 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/the-complete-guide-to-e-commerce-email-marketing/ - Categories: Guides - Tags: e-commerce, email marketing, marketing strategy, personalization - Translation Priorities: Optional E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP. Contents Introduction What Is E-Commerce Email Marketing? What to Look for in an Email Marketing Service Provider Connected Data Omnichannel Engagement Automation and AI Ease of Use Continuous Innovation Tips for Crafting the Perfect E-Commerce Marketing Email Subject Lines Matter Balance Copy and Design in the Body Treat Customers As Individuals Refresh and Update Older Emails Get Feedback How to Develop an E-Commerce Email Campaign Segmentation Send Time Optimization Dynamic Content 3 Examples of E-Commerce Email Marketing with Emarsys Welcome Email (Crabtree & Evelyn) Abandoned Cart Email (Bamboo Clothing) Order Confirmation Email (ROMAN) Final Thoughts Introduction Imagine for a moment what e-commerce marketing would be like without email... . Impossible to imagine, isn’t it? That’s because in this chicken-and-egg scenario, we know which one came first: Email predates e-commerce. The earliest electronic messages were shared in 1965, and email programs were developed in the 1970s (source). The first B2B online store opened in the early 1980s, but the first consumer e-commerce retailer, Book Stacks Unlimited, opened its virtual doors in 1992 (source).   Email and the public internet gave rise to the powerhouse that is e-commerce. E-commerce has become big business and continues to become even bigger business despite economic shifts that one might expect to deter it. Even when in-store sales rose 15. 4% in 2021 as consumers enjoyed fewer lockdown restrictions, the retail e-commerce showed strong growth across product categories, ranging from 9% growth in food and beverage to a whopping 24. 5% in apparel and accessories. For... --- ### 3 Trends Shaping the Future of ESPs > Email service providers are becoming more innovative & sophisticated. In this webinar recap, learn 3 key trends shaping the future of email marketing. - Published: 2021-12-16 - Modified: 2021-12-17 - URL: https://emarsystest.com/learn/blog/three-trends-for-email-service-providers/ - Categories: Innovative Perspectives - Tags: email marketing - Translation Priorities: Optional When it comes to connecting with your customers and driving revenue, email is perhaps your most important digital marketing channel. Add in real-time personalization and your email becomes highly relevant to the recipient and even more impactful. Naturally, the technology you use to facilitate your email marketing strategy — your ESP — is a vital component of your tech stack.   But today’s ESPs aren’t the same as they were 15 years, 10 years, or even one year ago. “Next-gen” ESPs are gaining traction, and the vendor landscape has shifted. What’s causing this shift? What does the future hold for ESPs? In our recent webinar The Evolution of the ESP: What’s Next For 2022, hosted with Retail Dive, Email Connect founder and president Chris Marriott discussed the trends driving the evolution of ESPs, where ESPs are heading in the coming years, as well as a deep dive into the ways ESPs have evolved... and continue to do so.    Here are three trends that we learned from the webinar that are shaping the ESP evolution. #1. The Definition of ESP Is Changing Martech as a whole has become plump with three-letter acronyms — CRM, CDP, DMP, DAM, PIM, MDM... the list goes on. Some of these are table-stakes pieces of technology that most marketers regularly use. Others are less common tools, known only to the most tech-savvy marketers (or those unafraid to ask “what do those letters stand for? ”). Yet others imply something leading or cutting edge, but end... --- ### G2 Winter 2022 Report: SAP Emarsys Is a Leader in Personalization, Marketing Analytics, and More > The G2 Winter Report 2022 has just been released, and SAP Emarsys is proud to be named a leader in the industry once again. - Published: 2021-12-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-winter-2022-report-emarsys-is-a-leader-in-personalization-marketing-analytics-and-more/ - Categories: General, SAP Emarsys Applied - Translation Priorities: Optional Our clients are amazing! Thanks to all the feedback they provide, we can quickly adjust to meet their requests and try our very best to ensure they’re happy.   In fact, one of our core values is that we always innovate, which is evident in the releases we continually launch.   But we’re not here to brag about ourselves. Our clients have placed their reviews on G2, and they share their thoughts on how they use the Emarsys customer engagement platform.   It comes as no surprise that in the G2 Winter Report 2022, Emarsys has been named a leader once again in several categories.   Marketing Personalization Earns a Top Spot With 91% of consumers preferring to shop with brands that connect with them across their preferred channels, we understand the importance of creating personalized customer experiences. Personalization allows a brand to develop deep customer relationships and keep those same customers coming back to purchase.   Through our solutions, our clients are able to create seamless 1:1 experiences that are tailored for every customer. Because of our commitment to personalization and our satisfied clients, G2 has awarded us the following for E-Commerce Personalization: Leader Mid-Market Winter 2022 (ranked #1)Leader Winter 2022 Leader Europe Winter 2022 Below are a few G2 reviews that stand out regarding personalization: “Currently working through some personalization tactics — the increase of engagement & revenue metrics have proved we're heading in the right direction! ” “We can reach our personalized target groups or inform shop... --- ### So beurteilen Sie MarTech und treffen die richtige Entscheidung > Heutzutage gibt es eine Vielzahl an MarTech-Optionen. Gleichzeitig werden die Budgets immer knapper. Darum ist es wichtig, eine Lösung zu wählen, die genau das bietet, was Ihr Unternehmen benötigt. Erfahren Sie, wie Sie bei der Auswahl der richtigen MarTech-Lösung vorgehen sollten und welche Kriterien Sie bei Ihrer Wahl beachten müssen. - Published: 2021-12-09 - Modified: 2021-12-15 - URL: https://emarsystest.com/learn/blog/how-to-evaluate-martech-and-make-a-switch/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: MarTech-Lösungen - Translation Priorities: Optional In einer kürzlich durchgeführten Umfrage gaben 20 % der unternehmensinternen Marketer an, dass ihr MarTech-Stack nicht für die Ergebnisse geeignet sei, die von ihnen verlangt würden. Im Durchschnitt verwenden Unternehmen 91 Marketing Cloud Services, doch fast 40 % dieser Dienste werden nicht vollständig implementiert oder genutzt. Das ist nicht verwunderlich, denn es gibt mehr als 8. 000 Marketing-Softwarelösungen, aus denen Marken wählen können. Bei all den Möglichkeiten kann es schwierig sein, die passende Lösung zu finden. Hinzu kommt, dass Unternehmen häufig ihre Tools wechseln. Das führt dazu, dass Teammitglieder immer wieder neue Benutzungsoberflächen und Methoden erlernen müssen, was viel Zeit in Anspruch nehmen kann. Das Problem sind also nicht Sie oder Ihr Team; das Problem ist zu viel überflüssige oder ineffektive Technik. Die größten Marketing-Herausforderungen Unternehmen erwarten von Marketern, dass sie mit weniger mehr erreichen. Generell stehen Marketer unter dem Druck, den Wert ihrer Maßnahmen nachweisen zu müssen. Dennoch werden die Marketingbudgets gekürzt. Die Teams sind kleiner geworden und Marketer müssen für immer mehr Bereiche Verantwortung übernehmen: Kund*innenerlebnis, Markenmanagement, digitales Marketing, CRM, Kund*innenbindung und vieles mehr. Hinzu kommt, dass immer mehr Arbeit intern erledigt wird. Darüber hinaus gibt es viele technische Probleme. Da viele Softwarelösungen voneinander isoliert sind, verlieren Marketer wertvolle Zeit, wenn sie ständig zwischen unterschiedlichen Systemen wechseln müssen. Außerdem führen diese Silos zu unkoordinierter Kommunikation und zu Daten, die nicht in Zusammenhang miteinander gebracht werden können. Die Folge: Kund*innen machen unpersönliche und unbefriedigende Erfahrungen. Wie können Marketer ihre Umsätze aber effektiv steigern, wenn ihre Technik sie ausbremst? 41 % der unternehmensinternen Marketer... --- ### How to Evaluate MarTech and Make a Switch > With the multitude of martech options available, as well as budget cuts, it’s vital to choose a solution that does exactly what your company needs. Learn how to go about choosing the right martech solution, along with the most important criteria to consider before making your choice. - Published: 2021-12-09 - Modified: 2021-12-23 - URL: https://emarsystest.com/learn/blog/how-to-evaluate-martech-and-make-a-switch/ - Categories: SAP Emarsys Applied - Translation Priorities: Optional In a recent survey, 20% of in-house marketers said their martech stack is not fit for the results they need to achieve. On average, enterprises use 91 marketing cloud services, yet nearly 40% of those services are not fully implemented or used. That’s not surprising since there are more than 8,000 marketing software solutions brands can choose from. Finding the right solution can be challenging with all these options. On top of that, companies frequently change tools, which requires employees to learn new interfaces and methodologies, all of which can take time.   The problem is not you or your team; the problem is too much redundant or ineffective tech. Top Marketing Challenges Download the Infographic The following is the text portion of the infographic, or you can be instantly transported to the conclusion: Businesses are expecting marketers to do more with less. In general, marketers are under pressure to prove their worth, and yet marketing budgets have been slashed.   Teams are smaller, and marketers have more responsibilities than ever, including customer experience, brand management, digital marketing, CRM, retention, and more. On top of all of that, more work is being done in-house.   Tech issues abound, too. Software is siloed, and marketers lose precious time bouncing from system to system. These silos also result in disconnected data and uncoordinated communication across channels, leaving customers with unpersonalized, unsatisfactory experiences. How can marketers effectively drive revenue when their tech is holding them back?   41% of in-house retail marketers lose... --- ### An Inside Look: How a Global SaaS Company Prioritizes Culture, People & Diversity > You wear a badge of honor when you say “I work in tech.” At SAP Emarsys, that privilege is doubled… but so is the fun of serving global clients. - Published: 2021-12-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-culture-values/ - Categories: General - Translation Priorities: Optional From Munich to Budapest, Sydney to Singapore, Vienna to Indiana, we’re still innovating, still more committed to clients than ever, and still growing as a unified team nearly two years after the pandemic ransacked so much of the industry – and took so many businesses with it.   When I think back over my 4+ years with Emarsys North America, I can’t help but for the nostalgia to overcome me. I become sentimental looking back and remembering when the entire office celebrated together when we crossed the "100 North American clients" mark. Or the multiple Halloween parties where the entire office dressed up and laughed with one another...   ... or the Thanksgiving get-togethers where we all brought a bite to contribute to the smorgasbord...   ... and the holiday gift drives we organize every year to help those less fortunate.   I close my eyes and think back. I remember ups and downs, the coming and going of new faces. I remember the late nights that no one else saw, when my colleagues selflessly stayed until midnight just to finish a project. Not because they had to. But because they wanted to. I feel excited by the fast pace of change... amidst rebrands and renovations to the platform, reshaping and restructuring of teams, and a continuous reworking of how my team creates material to support the global organization... I feel joy and gratitude to be here. And, I'm not alone: In the Indianapolis location alone, I’ve encountered new faces... --- ### Black Friday 2021: SAP Emarsys sorgte für ein höheres Customer Engagement und übertraf die Zahlen aus dem Vorjahr > An diesem Black Friday versendeten Marketer mehr Nachrichten als je zuvor. Im Vergleich zum Vorjahr wurden über die SAP Emarsys-Plattform 30,7 % mehr Nachrichten verschickt. - Published: 2021-11-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/learn/blog/black-friday-2021/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: black friday, black friday 2021, E-Mail-Marketing, email marketing, omnichannel marketing, Omnichannel-Marketing, Personalisierung, personalization - Translation Priorities: Optional This Black Friday, marketers sent more brand messages than ever, and the Emarsys platform delivered 30.7% more messages than prior year. Bei der Nachfrage der Verbraucher*innen kann es immer wieder zu Schwankungen kommen. Doch beim Black Friday bleibt die Nachfrage nach Feiertagsangeboten ungebrochen. Die Zeit vor und nach dem Black Friday ist ein entscheidendes Zeitfenster für Marken, in dem sie ihre Botschaft zur richtigen Zeit an die richtigen Personen übermitteln möchten. Marketer benötigen dafür eine zuverlässige Software – nicht nur um Inhalte zu personalisieren. Mit ihr muss sich außerdem die plötzliche Nachfrage nach einer großen Anzahl von Nachrichten kanalübergreifend bewältigen lassen. Skalierbarkeit ist bei MarTech der Schlüssel zum Erfolg. Am Black Friday 2021 übertraf die Emarsys Customer Engagement Platform die historischen Zahlen bei fast allen Kanälen im Vergleich zum Vorjahr. Schauen Sie sich die Ergebnisse an, erfahren Sie mehr darüber, welche Kanäle beliebt waren und welche weniger, und achten Sie bei der Planung Ihres Marketingkalenders 2022 auf die Trends. Wichtige Daten finden Sie auch in unserer Pressemitteilung zum Black Friday. Black Friday-Statistiken: reibungslose Skalierung Der Black Friday im letzten Jahr war ein besonderes und einzigartiges Ereignis, da wir unseren ersten digitalen Black Friday erlebten. Bereits damals haben wir Rekorde gebrochen – und dieses Jahr tun wir es wieder! Diese Skalierbarkeit ist dank der Emarsys-Expert*innen in den Bereichen Technik, Produkt und Support möglich. Sie arbeiten unermüdlich hinter den Kulissen, um sicherzustellen, dass das System während der saisonalen Spitzenzeiten reibungslos funktioniert. Außerdem werden ständig Verbesserungen vorgenommen, damit Marketer das ganze Jahr über in den Genuss neuer Features und eines reibungslosen Ablaufs kommen. Der Black Friday in Zahlen: Ergebnisse der Kanäle Wir haben die Grenze von... --- ### Holiday Shopping Stats 2021: What Consumers Expect from Brands for Christmas > SAP Emarsys teamed up with IMRG to see what consumer expectations were for 2021. See what we discovered. Learn more! - Published: 2021-11-23 - Modified: 2021-11-30 - URL: https://emarsystest.com/learn/blog/holiday-shopping-stats-2021/ - Categories: Innovative Perspectives - Tags: 2021 holiday retail stats, christmas, holiday marketing, holiday shopping - Translation Priorities: Optional Last year’s holiday season was something the likes of which none of us had ever seen. COVID-19 impacted everything for people all over the world, not the least of which were spending habits and budgets. As such, many consumers began to change what they expected from the businesses they frequent and the purchases they make, particularly during the holidays. Consumers also had to change their approach to shopping and their concerns regarding their purchases and spending. This change can make the approaching holiday season a nerve-racking time for anyone on the selling end of the marketing exchange. So, what do marketers need to know about consumer expectations for the 2021 holiday season? We’ve divided the answer to that question into two parts: the ways in which expectations and concerns have changed for the upcoming holidays, and the crucial “411” for marketers to sufficiently adapt to these changes and have the most successful holiday season possible. The Recent Expectations and Concerns of Consumers When trying to predict what customers want from year to year, business owners must consider recent trends and economic factors. But the easiest way to learn what consumers want is, of course, to simply ask them! With that in mind, we surveyed consumers to ask them about their fears and expectations, and we hope the data will be of some benefit to you this holiday season. Consumers’ approach to Christmas shopping It may come as a surprise that fewer consumers are going all out this holiday season than... --- ### 6 Marketing Automation Best Practices, die zum Erfolg führen > Nutzen Sie Marketing Automation optimal? Hier erhalten Sie praxisnahe Tipps, wie Sie die Möglichkeiten Ihrer Plattform voll ausschöpfen können. - Published: 2021-11-19 - Modified: 2021-11-29 - URL: https://emarsystest.com/learn/blog/6-marketing-automation-best-practices/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: automation, marketing automation - Translation Priorities: Optional Sind Sie auf der Suche nach innovativen Best Practices für die Marketing Automation im E-Commerce? Möchten Sie aus Besucher*innen treue Kund*innen machen, die immer wieder zurückkehren? Wenn Ihr Unternehmen wächst, wird die Verwaltung von 1-zu-1-Verbindungen mit den üblichen manuellen Tools immer schwieriger. Und genau hier kommt das Thema Marketing-Automatisierung ins Spiel. Digitales Marketing ist für jede Art von Unternehmen unverzichtbar – vor allem aber für Händler im E-Commerce. Die Akzeptanz und Verbreitung von Best Practices oder Technologien zur Marketing-Automatisierung nimmt in erstaunlichem Tempo zu. Als Einzelhandelsmarke können Sie Ihre Marketingmaßnahmen so optimieren, dass Besucher*innen gezielt auf Ihre Website geleitet werden. Um Dinge bequem entdecken zu können, einen Kauf abzuwägen oder sogar Käufe zu tätigen, müssen sie noch nicht einmal ihre Wohnung verlassen. Diese Strategie hilft Ihnen, mit Ihrem Unternehmen richtig durchzustarten, da alle Kund*innen effektiv angesprochen und erfolgreich durch Ihren Sales-Funnel geleitet werden. Genau aus diesen Gründen ist Marketing Automation unerlässlich geworden. Automatisierte Systeme nehmen Ihrem Team die Arbeit ab und sorgen für eine personalisierte und effiziente Kommunikation mit Ihrer Marke. Mit minimalem, wiederkehrendem Aufwand können Sie potenzielle und langjährige Kund*innen erreichen und an sich binden. Aber was genau ist Marketing Automation? Wie können Sie Best Practices zur Automatisierung Ihres E-Commerce-Marketings nutzen, um den Umsatz und die Einnahmen zu steigern? Was ist Marketing Automation? Bei der Marketing Automation werden webbasierte Dienste oder Software eingesetzt, um sich ständig wiederholende Marketingaufgaben kanalübergreifend effizient zu planen, zu implementieren, zu verwalten und zu automatisieren. Das steigert den Return-on-Investment (ROI), spart Zeit, optimiert die Kosten und... --- ### 6 Marketing Automation Best Practices to Drive Success > Are you getting the most out of your marketing automation? Learn tips to tap into the full potential of your platform's capabilities. - Published: 2021-11-19 - Modified: 2024-01-24 - URL: https://emarsystest.com/learn/blog/6-marketing-automation-best-practices/ - Categories: Actionable Insights - Tags: automation, marketing automation - Translation Priorities: Optional Are you looking for innovative e-commerce marketing automation best practices? Do you want to convert visitors into loyal customers that keep coming back? As your business grows, managing 1-to-1 connections using common manual tools becomes more challenging. This is precisely where marketing automation comes in. Digital marketing is highly essential for every type of business, but even more so for e-commerce brands. The acceptance — and widespread adoption — of marketing automation best practices or technology is rising at an astonishing rate. As a retail brand, you can optimize your marketing efforts to drive targeted visitors to your website. This allows them to readily discover, consider, and even make purchases without leaving their homes. The strategy helps boost your business as you effectively engage with all your customers and steer them successfully through your sales funnel. Marketing automation has become essential in this regard. Mechanized systems take the grunt work off of your team and also create personalized and efficient communication from your brand. You’ll reach and engage with potential and long-time customers using minimal recurring effort. But what, exactly, is marketing automation? How can you leverage e-commerce marketing automation best practices to boost sales and revenue? What Is Marketing Automation? Marketing automation involves using web-based services or software to efficiently plan, implement, manage, and automate highly repetitive marketing tasks across multiple channels. This boosts return on investment (ROI), saves time, optimizes costs, and improves customer loyalty. E-commerce marketing automation best practices can also help you discover new streams of... --- ### 3 Expert Tips for Crafting a Holiday Marketing Strategy That Delivers Results > Drive growth and revenue during Q4 with these 3 holiday marketing tips from retail & e-commerce experts, as shared during Retail Revival. - Published: 2021-11-19 - Modified: 2021-11-19 - URL: https://emarsystest.com/learn/blog/3-expert-tips-for-crafting-a-holiday-marketing-strategy-that-delivers-results/ - Categories: Actionable Insights, General - Translation Priorities: Optional The holiday shopping season is a critical time for marketers, for obvious reasons: More customers are shopping, they’re more primed to spend, and they’re more receptive to your marketing promotions.   The best brand marketers know that it’s an important opportunity to win new customers and potentially start them on a journey extending well beyond their holiday shopping and on a path to becoming a loyal, lifelong customer. So if your goal is to increase growth and revenue for your brand, having a sound holiday customer engagement strategy in place is vital.   During our Retail Revival event, industry leaders and retail and e-commerce experts from across the globe shared their favorite marketing strategies and insights for increasing customer engagement and business outcomes — including tips for a successful holiday season.   Here are three pro tips we learned that are sure to help you craft a holiday marketing strategy that delivers results. Tip #1: Focus on the Whole Season, Not Just a Few Big Days Black Friday. Cyber Monday. These are individual pieces of a larger holiday marketing puzzle. You’ll have a bulk of bargain hunters and price-savvy shoppers who hone in on these big promotional events because they’re looking for the best deal possible. Yes, engage them and provide the best experience possible to win their business. But keep the entire Q4 holiday shopping season in view.   Your campaigns for Black Friday and Cyber Monday have likely been locked in and fixed for some time now (although... --- ### 3 Progressive Profiling Flows, die zu besseren Kundendaten führen > Mit diesen 3 visuellen Beispielen für Progressive Profiling Flows wird Customer Profiling leicht verständlich. Hier erfahren Sie, wie es funktioniert, und können von praktischen Tipps profitieren. - Published: 2021-11-16 - Modified: 2021-11-25 - URL: https://emarsystest.com/learn/blog/3-progressive-profiling-flows-that-lead-to-better-customer-data/ - Categories: SAP Emarsys in practice, Wichtige Erkenntnisse - Tags: automation, customer engagement, Marketingstrategie - Translation Priorities: Optional Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips. Progressives Profiling ist ein effektives Tool im Werkzeugkasten moderner Marketer. In einem früheren Artikel definierten wir progressives Profiling als „Methode, mit der Sie durch eine langfristige Kundenbindung nach und nach relevante Informationen über Ihre Kunden sammeln, anstatt zu viele Daten auf einmal abzufragen. “ In diesem Artikel werden wir außerdem Best Practices vorstellen, die aufzeigen, wie progressives Profiling zur Förderung der Kundentreue beitragen kann. Wir wollen nun in die Tiefe gehen und noch praxisbezogener werden. Vorlagen für progressives Profiling, also Beispiele für mögliche Flows, können Ihnen dabei helfen, ein vollständiges und fundiertes Bild Ihrer individuellen Kunden zu zeichnen. Wenn Sie systematisch Kundendaten erfassen, sind Sie in der Lage, für Ihre Kunden maßgeschneiderten Content zusammenzustellen. Anhand der Daten, die Sie durch progressives Profiling gesammelt haben, können Sie personalisierte 1:1-Erlebnisse bereitstellen, die zeigen, dass Sie Ihre Kunden als Individuen verstehen und sich entsprechend um sie kümmern. So schaffen Sie echte Kundentreue. Nehmen Sie also Ihr Notebook zur Hand, schnappen Sie sich ein koffeinhaltiges Getränk, öffnen Sie Ihre bevorzugte Customer Engagement-Plattform, und machen Sie sich bereit, mit dem Profiling zu beginnen. Tipps für die Gestaltung einer Profiling Journey Bevor Sie mit dem Erstellen der Progressive Profiling Journey beginnen, empfehle ich Ihnen, die folgenden Tipps zu beachten: Fangen Sie mit weit gefassten Fragen an. Beginnen Sie mit Fragen, die 100 % Ihrer Zielgruppe beantworten können und wollen. Zum Beispiel könnte jeder Shopper auf folgende Frage antworten: „Kaufen Sie für sich selbst ein oder suchen Sie nach einem Geschenk? “ Eine Frage wie „Welchen Stil... --- ### 3 Progressive Profiling Flows That Lead to Better Customer Data > Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips. - Published: 2021-11-16 - Modified: 2021-11-16 - URL: https://emarsystest.com/learn/blog/3-progressive-profiling-flows-that-lead-to-better-customer-data/ - Categories: Actionable Insights, SAP Emarsys Applied - Tags: automation, customer engagement, marketing strategy - Translation Priorities: Optional Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips. Progressive profiling is a powerful tool in the modern marketer’s kit.   In an earlier article, we defined progressive profiling as “a method of collecting relevant information from your customers gradually, as you keep them engaged over time, rather than asking for too much data all at once. ” That article also explores best practices for using progressive profiling to help drive customer loyalty.   Now it’s time to dig in and get even more practical. I’m talking about progressive profiling templates, examples of flows that can help you paint a complete picture of who your individual customers really are. By building up your customer data in a systematic way, you’ll be able to curate more tailored content for your customers. The data you collect through progressive profiling enables you to deliver personalized 1:1 experiences that show them you understand and care about them as individuals. That’s how you build true customer loyalty. I’m going to assume you don’t need further convincing about why you should use progressive profiling. After all, you came here for the templates, right? So pull up your notebook, grab a caffeinated beverage, open your favorite customer engagement platform, and get ready to start profiling.   Tips to Remember When Building Any Profiling Journey Before building any progressive profiling journey, I advise marketers to keep these tips in mind: Start broad. Begin with questions that 100% of your audience will be able and willing to answer. For example, any shopper could answer “Are you shopping for... --- ### So wählen Sie den richtigen E-Mail-Serviceprovider aus > Die Wahl eines geeigneten E-Mail-Serviceproviders (ESP) kann entmutigend sein. Erfahren Sie mehr darüber, wie Sie den perfekten ESP auswählen, welche wichtigen Kriterien zu beachten sind und welche Fragen Sie stellen sollten. - Published: 2021-11-10 - Modified: 2024-02-06 - URL: https://emarsystest.com/learn/blog/how-to-choose-the-right-email-service-provider/ - Categories: SAP Emarsys in practice - Tags: Auswahl eines E-Mail Service Providers, E-Mail Anbieter auswählen - Translation Priorities: Optional Der letzte Black Friday bestätigte einmal mehr, dass E-Mail nach wie vor der effektivste Marketingkanal ist. Wie aus unseren Daten hervorgeht, haben Marketer im Vorfeld des Black Friday 834 Millionen Werbe-E-Mails verschickt – 21 % mehr als im Vorjahr. Darüber hinaus stieg die Click-Through-Rate bei E-Mails um 12 %. E-Mail-Marketing ist nach wie vor eine der effektivsten Methoden, um Ihre Zielgruppe zu erreichen. Außerdem punktet es mit einem 44-fachen Return-on-Investment. Wenn Sie 1 Euro für E-Mail-Marketing ausgeben, können Sie damit 44 Euro verdienen. E-Mail-Marketing ist nicht nur eine der effektivsten Möglichkeiten, mit bestehenden und potenziellen Kunden zu kommunizieren, sondern auch eine der einfachsten. Sich zwischen verschiedenen Anbietern zu entscheiden, kann sich allerdings als schwierig gestalten. Darum ist es wichtig zu wissen, worauf man bei der Auswahl eines E-Mail-Serviceproviders achten sollte. Wenn Sie nicht darauf achten, welche Lösung für Sie geeignet ist und wie Sie dieses Tool einsetzen, könnten Ihre E-Mails möglicherweise im Spam-Ordner Ihrer Kunden landen. Wie wähle ich den richtigen E-Mail-Serviceprovider aus? Ein Vorteil beim E-Mail-Marketing ist die Vielseitigkeit. Bei jeder digitalen Marketingstrategie können E-Mail-Kampagnen auf unterschiedliche Weise zur Steigerung der Geschäftsergebnisse eingesetzt werden. Aus diesem Grund ist die Wahl des richtigen E-Mail-Serviceproviders (ESP) entscheidend für den Erfolg Ihrer Marke. Sie müssen sich darüber im Klaren sein, nach was Sie suchen. Nehmen Sie sich gemeinsam mit Ihrem Team etwas Zeit und schreiben Sie Ihre spezifischen Anforderungen auf. So stellen Sie sicher, dass der von Ihnen gewählte ESP über die erforderlichen Funktionalitäten verfügt. Wenn Sie aus irgendeinem Grund zu einem anderen E-Mail-Serviceprovider wechseln – sei... --- ### How to Choose the Right Email Service Provider > Choosing an email service provider (ESP) can be daunting. Learn more on how to choose the perfect ESP, important criterias to consider, and questions to ask. - Published: 2021-11-10 - Modified: 2021-11-10 - URL: https://emarsystest.com/learn/blog/how-to-choose-the-right-email-service-provider/ - Categories: General, SAP Emarsys Applied - Tags: email marketing - Translation Priorities: Optional Last Black Friday reaffirmed that email remains the most effective marketing channel. In the lead-up to Black Friday, marketers sent 834 million promotional emails, 21% more than the previous year, according to our data. Additionally, email click-throughs increased by 12%. Email marketing is still one of the most effective ways to reach your target audience. The real advantage of email is that it has a 44x return on investment. Spending $1 on email can net you $44 in return.   Email marketing is not only one of the most effective ways to communicate with customers and prospects, it’s also one of the easiest. Choosing between different providers can be difficult. It’s important to know what to look for when choosing an email service provider. If you are not careful about which solution you choose and how you use this tool, your emails could end up in the spam folder of your customers. How Do I Choose the Right Email Service Provider? One of the advantages of email marketing is its versatility. In any digital marketing strategy, email campaigns can be used to drive results in a variety of ways.   For this reason, choosing the right email service provider (ESP) is critical to the success of your brand. You must know what you’re looking for. Take some time with your team and write down your specific requirements to make certain the ESP you choose has the necessary features. If you are switching ESPs for any reason — whether it's due... --- ### FitForCommerce Index and its Benefits for Retailers > The 2021 Index examines how 100 retailers & brands perform against 250+ criteria across web, mobile, and in-store. Learn more! - Published: 2021-11-10 - Modified: 2021-11-10 - URL: https://emarsystest.com/learn/blog/fitforcommerce/ - Categories: Innovative Perspectives - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional Retailers are beginning to change their relationships with clients by offering a complete omnichannel shopping experience. With an omnichannel approach, customers can interact, explore, and buy anywhere, anytime. To assess the ways that omnichannel shopping is starting to reshape the retail scene, The NRF and FitForCommerce launched the Omnichannel Retail Index in 2015.   The goal was to evaluate how retailers and brands from multiple verticals were implementing key omnichannel features across web, mobile, store, and cross-channel. This post will share a few key stats from this year’s findings. What Is FitForCommerce? FitForCommerce is one of the leading boutique consultancies that helps e-commerce and omnichannel businesses to make smarter business decisions. FitForCommerce also provides omnichannel shopping insights and statistics. The 2021 Index examines how 100 retailers and brands perform against 250+ criteria across web, mobile, and in-store. They broke things down among four performance indicators including: the level of digitization for retailomnichannel potentialshopper behavior, and level of innovation What Is an Omnichannel Strategy? An omnichannel strategy means consolidating all of an organization's touchpoints, like physical shops, social media, email, and more. Customers are empowered to move flawlessly between these channels without experiencing any impasses. Compared to a multi-channel approach, omnichannel puts the client at the core instead of the channel or platform. Let’s get into the index. Omnichannel Retail Index Methodology The Global Omnichannel Retail Index was created as a method for estimating omnichannel retail development and achievement.   This year’s data suggests that with the forced digital acceleration sparked by... --- ### Die Zukunft des Customer Engagements: SAP Emarsys CEO Joanna Milliken spricht über ihre Vision > Joanna Milliken, CEO von SAP Emarsys, spricht bei ihrem Auftritt in der Sendung Inside Indiana Business über ihre Vision für SAP Emarsys und die Zukunft des Customer Engagements. - Published: 2021-11-09 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/learn/blog/die-zukunft-des-customer-engagements-emarsys-ceo-joanna-milliken-spricht-uber-ihre-vision/ - Categories: SAP Emarsys in practice Zu unseren Grundwerten bei Emarsys gehört die ständige Innovation. Es ist nicht nur eine leere Floskel oder etwas, das wir behaupten, weil es so modern und trendy klingt. Wir sagen es, weil wir uns ständig um Innovation bemühen. Der Grund: Durch Innovation stellen wir sicher, dass unsere Kunden im Bereich Customer Engagement an der Spitze bleiben, unabhängig davon, wie sich die Anforderungen, Trends und Regeln ihrer Branche verändern. Um mit Innovationen erfolgreich zu sein, muss man voraussehen können, was in Zukunft passieren wird, und entsprechend planen. Deshalb richten wir weiterhin sowohl ein Auge auf das Hier und Jetzt als auch ein Auge auf die Zukunft. Kürzlich sprach Joanna Milliken, CEO von Emarsys, mit Gerry Dick, Moderator der Videoreihe Inside Indiana Business, und stellte ihre Vision für die Zukunft des Customer Engagements vor. Sie erklärte unter anderem, wie Emarsys Marken dabei unterstützt, die bevorstehenden Veränderungen zu meistern, und ihnen hilft, zeitnah ihre Geschäftsergebnisse zu verbessern. Sehen wir uns die drei Schwerpunktbereiche an, die Joanna im Gespräch erörterte. Eine schwierige Zeit für Marketer Um zu verstehen, wo die Zukunft des Customer Engagement Marketings liegt, muss man zunächst begreifen, was jetzt gerade geschieht. Wir wissen, dass die Zeiten für Marketer, die mehr Kunden ansprechen und binden müssen, gerade jetzt besonders schwierig sind. Die Gründe dafür sind vielfältig: Im Marketing erleben wir einen ständigen Zuwachs an Aufgaben, die Budgets schrumpfen hingegen. Von vielen Teams wird mittlerweile verlangt, mit weniger mehr zu erreichen. COVID-19 hat den Einzelhandel auf den Kopf gestellt. Die Kunden sind anspruchsvoller... --- ### Herzliche Grüße von SAP Emarsys‘ neuer CEO, Joanna Milliken > Joanna Milliken spricht über ihre neue Rolle als CEO bei SAP Emarsys und ihre Vision für die Zukunft der Kundenbindung. - Published: 2021-11-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/ - Categories: Innovative Perspectives, General - Tags: customer engagement platform, kanalübergreifendes Marketing, omnichannel marketing, Omnichannel-Marketing - Translation Priorities: Optional Joanna Milliken opens up about stepping into the role of CEO at Emarsys and her ambitions for the future of customer engagement. Tag für Tag erstellen Marketer im Einzelhandel hochwertige Kampagnen und Inhalte für ihre Kunden. Die Emarsys Customer Engagement Plattform hat einen spezifischen Zweck: Sie dabei zu unterstützen. Mithilfe der Emarsys Software werden Marketer noch handlungsfähiger, denn alle Kunden-, Vertriebs- und Produktdaten befinden sich in einer einheitlichen Lösung. So können sie sie schnell und kanalübergreifend nutzen. Aus diesem und vielen anderen Gründen bin ich stolz, die neue CEO von Emarsys zu sein. Vor einem Monat habe ich diese Funktion übernommen. Heute möchte ich mich vorstellen und ein wenig darüber sprechen, wie ich bei Emarsys eine neue Ära des kanalübergreifenden Marketings einläuten möchte. Etwas über mich Ich habe meine berufliche Laufbahn der Marketing- und Technologiebranche gewidmet. Im Laufe der Zeit hatte ich Gelegenheit, zum Wachstum einiger fantastischer Marken beizutragen. Im August 2001 war ich die erste Mitarbeiterin von ExactTarget. 2012 ging das Unternehmen an die Börse und wurde 2013 für 2,5 Milliarden US-Dollar verkauft. Ich war mehrere Jahre bei Salesforce als Senior VP of Product Management tätig, bevor ich 2020 als Head of CX Marketing Cloud zu SAP kam, also kurz bevor SAP Emarsys übernahm. Bei SAP interessierte mich vor allem die Herangehensweise an komplexe Herausforderungen auf Unternehmensebene. Marketer sind für die gesamte Customer Experience verantwortlich, und keine andere Marke hat einen derart umfassenden Überblick wie SAP. Im Laufe meiner Karriere habe ich Vertriebs-, Service- und Produktteams aufgebaut und sie schnell skaliert, um die bestehende Nachfrage zu decken. Meine Erfahrung im Kundenservice ist umfassend. Ich habe bereits in unterschiedlichen Funktionen (als Beraterin,... --- ### Saludos de la nueva CEO de SAP Emarsys, Joanna Milliken > Joanna Milliken habla sobre su nombramiento como CEO de SAP Emarsys y sus ambiciones para el futuro de la fidelización de clientes. - Published: 2021-11-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/ - Categories: General - Tags: customer engagement platform, Marketing omnicanal, omnichannel marketing, Plataforma de fidelización de clientes - Translation Priorities: Opcional Joanna Milliken opens up about stepping into the role of CEO at Emarsys and her ambitions for the future of customer engagement. Todos los días los expertos en marketing del sector minorista se concentran en la creación de campañas y contenidos de alta calidad que poder brindar a sus clientes. La plataforma de fidelización de clientes de Emarsys está ahí para ayudarles con eso. Con nuestro software, Emarsys dota de mayor poder al experto en marketing agrupando todos sus datos de clientes, ventas y productos en una solución unificada que resulte procesable, de manera rápida, en todos los canales. Por estos y muchos otros motivos, es para mí un orgullo ser la nueva CEO de Emarsys. Ya hace un mes que asumí el puesto y quiero presentarme y hablar brevemente sobre cómo pretendo guiar a Emarsys hacia una nueva era de marketing omnicanal sofisticado. Un poco sobre mí He dedicado toda mi carrera al marketing y al sector de la tecnología. Durante este tiempo he tenido la oportunidad de contribuir al crecimiento de algunas marcas impresionantes. En agosto de 2001 era la empleada n. º 1 de ExactTarget, que pasó a cotizar en bolsa en 2012 y se vendió en 2013 por 2. 500 millones de $. Trabajé varios años en Salesforce como VP Senior de Gestión de Producto antes de unirme a SAP en 2020 como Directora de CX Marketing Cloud, no mucho antes de que SAP adquiriera Emarsys. Llegué a SAP porque tienen una perspectiva diferente de los retos integrales a los que se enfrentan las empresas y, en vista de que los expertos en marketing son los responsables de... --- ### Greetings from New SAP Emarsys CEO, Joanna Milliken > Joanna Milliken opens up about stepping into the role of CEO at SAP Emarsys and her ambitions for the future of customer engagement. - Published: 2021-11-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/greetings-from-new-emarsys-ceo-joanna-milliken/ - Categories: General - Tags: customer engagement platform, omnichannel marketing - Translation Priorities: Optional Joanna Milliken opens up about stepping into the role of CEO at Emarsys and her ambitions for the future of customer engagement. Every day, retail marketers devote themselves to creating high-quality campaigns and content they can serve up to their customers. The Emarsys customer engagement platform exists to help them do just that. With our software, Emarsys is giving more power to the marketer by bringing together all their customer, sales, and product data in a unified solution and making it actionable, fast, across all channels.   For these reasons and many more, I’m proud to be the new CEO of Emarsys. It’s been one month now since I’ve stepped into this role, and I want to introduce myself and talk a little about how I plan to guide Emarsys into a new era of sophisticated omnichannel marketing.   A Little about Me I’ve dedicated my career to the marketing and technology industry. Over that time period, I’ve had the opportunity to contribute to the growth of some amazing brands. In August 2001, I was employee #1 at ExactTarget, which went public in 2012 and was sold in 2013 for $2. 5 billion. I served at Salesforce for several years as the Senior VP of Product Management before joining SAP in 2020 as the Head of CX Marketing Cloud, not long before SAP acquired Emarsys. I came to SAP because they have a different perspective on the end-to-end challenges facing businesses, and with marketers owning/being responsible for the total customer experience, no other brand has a broader view than SAP.   In my career, I’ve built sales, services, and product teams from... --- ### 8 exemples de programmes de fidélité statutaires pour attirer plus de clients et les fidéliser à vie > Utilisez-vous un programme de fidélité statutaire pour augmenter vos ventes et stimuler l'engagement client ? Découvrez comment concevoir un programme de fidélité statutaire efficace, améliorer le retour sur investissement et récompenser les clients au passage. - Published: 2021-10-29 - Modified: 2021-10-29 - URL: https://emarsystest.com/fr/learn/blog/8-exemples-de-programmes-de-fidelite-statutaires-pour-attirer-plus-de-clients-et-les-fideliser-a-vie/ - Tags: fidélité, fidélité client, programmes de fidélité statutaires Beaucoup d'entre nous ont déjà fait partie d'un programme de fidélité, qu'il s'agisse des cartes du café du coin ou des miles des compagnies aériennes. Plus d'un milliard de personnes dans le monde sont actuellement membres d'un système de récompense par points. Les consommateurs sont de plus en plus conscients de l'importance d'être récompensés pour leurs achats et souhaitent avoir une bonne raison de continuer à acheter vos produits. La question qui se pose est la suivante : comment mettre en place un système de fidélité permettant de renforcer la rétention client ? Lisez la suite pour découvrir les tactiques parmi les plus efficaces qui vous permettront de stimuler l'engagement et la fidélité client. Qu'est-ce qu'un programme de fidélité statutaire ? Un programme de fidélité statutaire offre différents avantages ou remises à des groupes spécifiques d'acheteurs en fonction de leur niveau de dépenses. Les clients reçoivent des récompenses pour chacun de leurs achats, ce qui les incite à dépenser davantage. Lorsqu'un client atteint un certain niveau de dépenses, il débloque de nouveaux avantages. Les incitations consistent en des remises, des coupons, des cartes-cadeaux, des articles gratuits ou bien encore des points/miles. Plus les clients dépensent, plus ils peuvent bénéficier de récompenses. Ce type de programme de fidélité basé sur les récompenses est efficace, car il établit un lien émotionnel avec les clients, ce qui se traduit par une plus grande fidélité et un engagement à long terme. Pour illustrer l'importance que revêtent vos clients les plus chers pour votre entreprise,... --- ### ESP Evolution: What the Next Generation of Email Marketing Looks Like > What does the next generation of email marketing look like? Read on to explore tips and insights from SAP Emarsys. - Published: 2021-10-20 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/esp-evolution-what-the-next-generation-of-email-marketing-looks-like/ - Categories: General, SAP Emarsys Applied - Tags: email, email marketing - Translation Priorities: Optional Email marketing has come a long way. Since the first unsolicited mass marketing email was sent in 1978, email marketing and the strategy behind it have advanced significantly. But as new channels arrive and customers discover new and novel ways to access brands, email is often taken for granted.   The fact is, email is perhaps the most critical channel for engaging customers and driving revenue. Recent research from Emarsys shows that “100% of marketers believe email is the most important channel for reaching Black Friday shoppers. ” Furthermore, martech as a whole has evolved considerably, and today’s email service providers allow marketers to do some incredibly advanced things.   Email is here to stay, but as we enter the next generation of email marketing, the means of using email to engage more customers and increase growth and revenue becomes much more sophisticated.   Let’s examine what the next generation of email marketing looks like. 6 Considerations for Next-Gen Email Marketing  The next generation of email marketing isn’t tech stacks bloated with bells and whistles. It’s about having the right strategy and technology in place to connect with customers on a 1:1 level and drive business results.   If you’re looking for a solution to bring your email marketing into the next generation, here are six key considerations to keep in mind.   Multichannel Focus As a primary digital marketing channel, email won’t be displaced anytime soon. But that doesn’t mean you should solely focus on email to the detriment... --- ### Nutzen Sie Web Push, um mehr Konversionen zu erzielen und die Kund*innenbindung zu erhöhen [+6 Anwendungsfälle] > Erfahren Sie, wie Sie Web Push-Benachrichtigungen dazu nutzen können, um die Vor-Ort-Identifizierung zu verbessern und überfüllte Posteingänge zu umgehen. - Published: 2021-10-19 - Modified: 2021-12-02 - URL: https://emarsystest.com/learn/blog/web-push/ - Categories: Wichtige Erkenntnisse - Tags: web channel, web push - Translation Priorities: Optional Eine McKinsey-Umfrage aus dem Jahr 2020 ergab, dass „nur 15 % der CMOs glauben, ihr Unternehmen sei bei der Personalisierung auf dem richtigen Weg. Führende Unternehmen haben heute im Bereich der Personalisierung Wege gefunden, mit denen sie ihren Umsatz nachweislich um 5–15 % erhöhen und die Effizienz ihrer Marketingausgaben um 10–30 % steigern können. Dies gelang ihnen vor allem deshalb, weil sie Produktempfehlungen und getriggerte Kommunikation auf einzelnen Kanälen einsetzten. “ Marketer brauchen also nur die richtigen Tools, damit die Personalisierung für ihre Marken funktioniert. Studien zufolge ist die Entwicklung der Kund*innenbindung im Internet und die Personalisierung im E-Commerce rückläufig. Der Einsatz von Web Push-Benachrichtigungen bietet jedoch reichlich Wachstumschancen. Hootsuite und We Are Social haben 2019 in einer Umfrage herausgefunden, dass wir jeden Tag durchschnittlich 6 Stunden und 42 Minuten online sind. Die Hälfte dieser Zeit entfällt auf Aktivitäten auf Mobilgeräten. Eine Umfrage von Instapage unter Einzelhändlern ergab, dass die Personalisierung von Weberlebnissen zu einer Umsatzsteigerung von 19 % führt. Sie haben also immer mehr Chancen, die Aufmerksamkeit der Nutzer*innen zu erregen, wenn diese aktiv auf Ihrer Website oder in Ihrer App scrollen. Wie das gehen soll? Indem Sie personalisierte Web Push-Benachrichtigungen einsetzen, um Kund*innen auf sich aufmerksam zu machen. Bildquelle: TrafficMaster 1:1 personalisierte Web Push-Benachrichtigungen in Echtzeit Im Gegensatz zu typischen Einzellösungen, die nur über Batch-and-Blast-Funktionen verfügen, unterstützt Web Push eine echte Personalisierung. Sie ist in die Automation und Interaktion integriert und ermöglicht die Übermittlung von Push-Benachrichtigungen in Echtzeit. Im Gegensatz zu Massen-E-Mails, die oft nicht zugestellt werden können... --- ### Use Web Push to Increase Conversions & Retention [6 Use Cases] > Learn how to use web push notifications to strengthen on-site identification, get around inbox clutter, and power up your shipping notifications, back-in-stock, and more. - Published: 2021-10-19 - Modified: 2021-10-19 - URL: https://emarsystest.com/learn/blog/web-push/ - Categories: Actionable Insights - Tags: web channel, web push - Translation Priorities: Optional A 2020 McKinsey survey revealed that “Only 15% of CMOs believe their company is on the right track with personalization. Today’s personalization leaders have found proven ways to drive 5–15% increases in revenue and 10–30% increases in marketing-spend efficiency — predominantly by deploying product recommendations and triggered communications within singular channels. ” Marketers just need the right tools to make personalization work for their brands. According to studies, web retention and e-commerce personalization are on the decline, but there’s ample opportunity for growth by using web push alerts. Hootsuite and We Are Social found in a 2019 survey that we’re averaging 6 hours and 42 minutes online each day — with half of that coming from activity on mobile devices. Overall, Instapage found in a survey of retailers that personalizing web experiences creates a 19% uplift in sales. With that in mind, you have a growing opportunity to capture users’ attention when they’re actively scrolling on your website or app. How? By employing personalized web push notifications to capture customers’ attention. Image: TrafficMaster Real-Time 1:1 Personalized Web Push Alerts Web push supports personalization, unlike typical standalone solutions that have stripped down batch-and-blast capabilities. It’s integrated with automation and interactions, offering true real-time delivery of push notifications. Unlike batch emails that often fail to deliver or end up in spam folders, web push notifications are instantly sent to users and have a conversion rate 30 times higher than email. You’re also able to send notifications even when the users are not... --- ### How the SAP Emarsys Autumn Release 2021 Prepares Marketers for Anything > Discover how the SAP Emarsys Autumn Release 2021 helps prepare marketers for anything. Learn the key areas to focus on for driving customer growth and revenue under any condition. - Published: 2021-10-14 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-the-emarsys-autumn-release-2021-prepares-marketers-for-anything/ - Categories: General, SAP Emarsys Applied - Tags: Autumn Release, marketing technology, personalization - Translation Priorities: Optional It’s tough going for a marketer these days.   You’re being asked to do more with less time and fewer resources. You’re responsible for driving a greater portion of revenue (the C-suite has a close eye on you). And to make matters even more challenging, the world remains in the throes of a pandemic that has rapidly shifted the way customers shop and engage with brands.   For those who predicted all these changes, I tip my hat to you. For the rest of the mere mortals who didn’t foresee it, wouldn’t it be nice if there was ONE thing about the future of marketing that could be known for certain?   Well, here it is, the one and only thing you without a doubt have to be ready for as a marketer:  Anything.   Okay, I know — that might seem like a cop-out answer to a loaded question. But it’s hard to argue against the truth of it. In fact, the notion of “be ready for anything” is one of life’s oldest adages. Yet for today’s retail and e-commerce marketer, considering how unpredictable and quikchange customers and industries have become, it’s more true now than ever before. That’s why the new Emarsys Autumn Release 2021 was designed to ensure marketers are ready for anything.   Prepare or Beware  Being ready for anything means... well, anything. It could be changes in consumer shopping habits, changes in industry, changes in economies, or many other scenarios.   So as a marketer,... --- ### 8 Beispiele für stufenbasierte Treueprogramme, die zusätzliche Kunden anziehen und langfristig binden > Steigern Sie Umsatz und Customer Engagement bereits durch ein stufenbasiertes Treueprogramm? Hier erfahren Sie, wie Sie ein effektives, stufenbasiertes Treueprogramm gestalten, Kunden damit belohnen und den ROI verbessern können. - Published: 2021-10-13 - Modified: 2021-10-21 - URL: https://emarsystest.com/de/learn/blog/8-beispiele-fur-stufenbasierte-treueprogramme/ - Categories: Wichtige Erkenntnisse - Tags: Kundentreue, Loyalty-stufenbasierte-Programme Viele von uns haben schon einmal an einem Treueprogramm teilgenommen – seien es Flugmeilen von Kreditkartenunternehmen oder eine Stempelkarte im Café um die Ecke. Tatsächlich gibt es weltweit mehr als 1 Milliarde Mitglieder, die sich für eine Art von Prämienpunktesystem entschieden haben. Viele Verbraucher sind immer mehr der Ansicht, dass sie für Käufe und langanhaltende Treue zu Unternehmen belohnt werden sollten. Außerdem möchten Sie einen Grund haben, weiterhin mit einzelnen Marken Geschäfte zu machen. Darum stellt sich die Frage: Wie richten Sie ein Loyalty System ein, mit dem Sie die Kundenbindung stärken können? Lesen Sie weiter und entdecken Sie einige der wirkungsvollsten Taktiken, mit denen Sie Ihre treuen Kunden an sich binden und zum Wiederkommen bewegen können. Was ist ein stufenbasiertes Treueprogramm? Ein stufenbasiertes Treueprogramm bietet bestimmten Käufergruppen je nach Höhe ihrer Ausgaben unterschiedliche Vorteile oder Rabatte. Im Grunde genommen erhalten die Kunden für jeden getätigten Kauf eine Prämie, die sie dazu anregen soll, noch mehr auszugeben. Sobald ein Kunde oder eine Kundin eine bestimmte Ausgabenhöhe erreicht hat, schaltet er/sie neue Vergünstigungen und Vorteile für sich frei. Anreize werden in Form von Rabatten, Gutscheinen, Geschenkkarten, Gratisartikeln oder sogar Punkten/Meilen bei Kreditkarten geboten. Je mehr die Kunden ausgeben, desto mehr Prämien können sie erhalten. Diese Art von belohnungsbasierten Treueprogrammen ist effektiv, da sie eine emotionale Bindung zu den Kunden herstellen, die Loyalität vertiefen und ein langfristiges Engagement ermöglichen. Um zu verdeutlichen, wie wichtig Ihre wertvollsten Kunden für Ihr Unternehmen sind, können Sie ihnen gezielt weitere interessante Prämien anbieten. Was ist nötig,... --- ### Too Much Tech, Too Little Time: How Marketers Can Break Through Retail Roadblocks > Marketers have more tech than ever before, but less time to leverage it. Learn how to overcome this all-too-common retail marketing roadblock and drive results. - Published: 2021-10-06 - Modified: 2021-10-06 - URL: https://emarsystest.com/learn/blog/too-much-tech-too-little-time-retail-marketing-roadblocks/ - Categories: Actionable Insights, General - Tags: marketing technology, retail marketing - Translation Priorities: Optional The good news: Marketing technology is more advanced and plentiful than ever. Seemingly endless point solutions exist in the market. Sure, it’s a lot. But stack them all together and you can do just about anything you’ve ever wanted to do as a marketer. The bad news: Where are you going to find the time?   Yes, today’s marketer has access to lots of great and wonderful tech, but the problem is that they hardly have enough hours in a day to manage and use it all. While more technology is being introduced, marketing’s bandwidth is being reduced, so time is limited. The abundance of choice starts to become overwhelming, and dealing with the complexity of disjointed tech becomes a time suck. It’s a problem. So let’s jump in and explore this great challenge modern marketers are facing — too much tech, too little time — and discuss what to do about it. So. Much. Tech.   What an era to be a marketer. Marketing technology has enabled us to personalize, segment, automate, and execute in highly advanced and sophisticated ways. From the biggest juggernaut enterprise solutions to the small lean-team next-gen point solutions, numerous options are available — all of which are designed to help you achieve your goal of engaging more customers and driving revenue for your business. But the number of options is growing fast. Really fast. According to Forrester, we can expect martech will grow at nearly 10% compound annual growth over the next five years.... --- ### Pumpkin Spiced Marketing Personalization in the SAP Emarsys Autumn Release 2021 > Get spicy with the SAP Emarsys Autumn Release! Enhance 1:1 personalization with additional channels, new loyalty features, templates, and more. - Published: 2021-10-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-autumn-release-2021-blog/ - Categories: General - Tags: faster time to value, marketing technology, multi-channel, Time to Value - Translation Priorities: Optional Get spicy with the Emarsys Autumn Release! Enhance 1:1 personalization with additional channels, new loyalty features, templates, and more. Fall is here at last, and we’re getting into the spirit with our upcoming Pumpkin Spice Autumn Release for the Emarsys platform. You’ll swear marketing automation never tasted so good.   Kidding, just kidding! I know the grocery stores and coffee shops are already flooded with pumpkin-spiced everything, so we won’t do that to you with this release. (Maybe next year... . ) Instead, we’re bringing you more channels to personalize customer experiences, new self-service tools for onboarding channels, and much more. This Autumn Release is all about helping marketers be more agile, flexible, and prepared for whatever this season and the next will bring.   One of the first things you’ll notice in the Emarsys Autumn Release 2021 is that we have a new look and feel. Because Emarsys is now part of the SAP family, we’ve made updates so that we better match the rest of the SAP suite. But don’t worry — our talented designers worked hard to ensure that the user experience would remain the same while they enhanced the UX with new colors and iconography.   Read on for an early preview of what’s coming and be sure to sign up for the Autumn Release webinar to get the full scoop on how we’re ensuring marketers are ready for anything.   Marketing was never easy to begin with, but it’s become increasingly challenging as consumers become more critical about brand experiences. Even the consumers know and freely admit they’ve become more demanding — 58% of... --- ### 7 Retail-Strategien für effektives Cross- und Upselling > Cross- und Upselling sind wichtige Strategien, um mehr Umsatz mit Kunden zu erzielen. Aber woher wissen Sie, wann Sie diese Strategien einsetzen sollten? Lesen Sie weiter! - Published: 2021-09-30 - Modified: 2021-11-05 - URL: https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: cross sell, Cross-Selling, E-Commerce-Trends, ecommerce trends, upsell, Upselling - Translation Priorities: Optional Es ist an der Zeit, die Perspektive unserer Kunden auf den Kaufprozess zu ändern (und die Sicht von uns Marketern auf den Verkaufsprozess). Wir alle haben schon von den negativen Assoziationen gehört, die mit „Cross-Selling“ und „Upselling“ einhergehen. Man verbindet damit unethische Verkaufsstrategien, aufdringliche Verkäufer und ausufernde, irrelevante Verkaufstechniken. Unsere eigentliche Aufgabe als Verkäufer ist es jedoch, herauszufinden, ob und wie unsere Kunden (oder potenziellen Kunden) von zusätzlichen Produkten oder Dienstleistungen profitieren könnten. Diese müssen wir ihnen dann so präsentieren, dass sie den Wert eines zusätzlichen Kaufs erkennen. Die Kunden haben Ihnen schon so viel Vertrauen entgegengebracht, und schließlich bei Ihnen gekauft. Nutzen Sie dieses Vertrauen, um weitere Kundenbedürfnisse zu ermitteln. So können Sie den Umsatz steigern, Ihren Geldbeutel schonen und die Kunden profitieren von einer besseren Erfahrung. Menschen kaufen nach ihren eigenen Bedürfnissen, nicht nach denen eines Unternehmens oder einer Marke. Cross- und Upselling sind wichtige Strategien, um mehr Umsatz mit Kunden zu generieren. Aber woher wissen Sie, ob und wann Sie diese Strategien einsetzen sollten? Wie können Sie mit diesen Strategien Ihren Umsatz effektiv steigern? Sehen wir uns das einmal genauer an. Der Unterschied zwischen Cross-Selling und Upselling Im Allgemeinen zielen Upsells darauf ab, Käufer dazu zu bringen, mehr Geld in einer einzigen Transaktion auszugeben, indem ihnen ein attraktiveres, wenn auch teureres, Paket oder Produkt präsentiert wird.  Cross-Selling bedeutet, dass verwandte oder hilfreiche Produkte angeboten werden, die andere Bedürfnisse, Aufgaben oder Wünsche erfüllen. Diese sind mit dem ursprünglichen Kauf oder dem Warenkorb des Kunden verbunden und werden mit hoher Wahrscheinlichkeit mit diesem zusammen gekauft. Bildquelle: eggflow Vergleichen wir das einfach... --- ### 7 stratégies retail pour un upselling et un cross-selling efficaces > Le cross-selling et l'upselling sont des stratégies clés permettant d’accroître les revenus issus des clients, mais quel est le bon moment pour les mettre en œuvre ? Découvrez plus de détails ! - Published: 2021-09-30 - Modified: 2021-11-19 - URL: https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/ - Categories: Actionable Insights - Tags: cross sell, ecommerce trends, tendances e-commerce, upsell - Translation Priorities: Optional L'heure est venue de changer la perception qu'ont nos clients du processus d'achat (et celle que nous avons, nous, marketeurs, du processus de vente). Nous avons tous été confrontés à la connotation négative que revêtent les termes « cross selling » et « upselling ». Ils sont associés à des stratégies de vente non éthiques, à des vendeurs insistants et à des argumentaires de vente répétitifs et non pertinents. En réalité, en tant que commerciaux, c'est à nous de déterminer si des produits ou services supplémentaires présentent un intérêt pour nos clients (ou clients potentiels) et de les leur présenter de manière à ce qu'ils comprennent l'intérêt pour eux. Les clients vous ont déjà fait suffisamment confiance pour faire leurs achats chez vous. Utilisez cette confiance pour identifier des besoins supplémentaires qui, en fin de compte, augmenteront le montant de la vente et amélioreront à la fois votre portefeuille et leur expérience. Les gens achètent en fonction de leurs besoins, pas des vôtres. Le cross-selling et l'upselling sont des stratégies clés permettant d'accroître les revenus issus des clients, mais quel est le bon moment pour les mettre en œuvre ? Comment accroître efficacement vos revenus en appliquant ces stratégies ? Explorons la question. Différence entre cross-selling et upselling En général, les upsells ont pour but d'inciter les acheteurs à dépenser davantage au cours d'une même transaction en leur présentant une offre ou un produit plus attrayant, bien que plus cher. Le cross-selling consiste à proposer des produits connexes ou utiles répondant à d'autres besoins, activités ou... --- ### 7 Retail Strategies for Effective Cross-Selling and Upselling > Cross selling and upselling are key strategies to get more revenue from customers, but how do you know when to implement them? Read more! - Published: 2021-09-30 - Modified: 2023-05-25 - URL: https://emarsystest.com/learn/blog/7-retail-strategies-for-effective-cross-selling-and-upselling/ - Categories: Actionable Insights - Tags: cross sell, ecommerce trends, upsell - Translation Priorities: Optional It’s time to change our customers’ perspectives about the buying process (and ours, as retail marketing pros, when it comes to the sales process). We’ve all heard some of the negative connotations associated with “cross selling” and “upselling”, such as unethical sales strategies, pushy sales people, and rambling irrelevant sales pitches.   In reality, it is our job as salespeople to understand if and how additional products or services could benefit our customers (or potential customers) and present it to them so they see the value in adding to their purchase. Customers have already trusted you enough to buy from you, so use that trust to uncover additional needs which will ultimately increase the sale and benefit your wallet and their experience. People buy for their needs, not yours. Cross selling and upselling are key strategies to bring in more revenue from customers, but how do you know if and when to implement them? How do you increase revenue effectively using these strategies? Let’s explore. The Difference Between Cross Selling and Upselling In general upsells aim to get buyers to spend more in a single transaction by presenting a more appealing, albeit more expensive, package or product. Cross-selling means conveniently offering related or helpful products to address other needs, tasks or wants that likely accompany a shopper’s initial purchase or cart. Image source: eggflow Let’s use an easy analogy with a cell phone service plan. A potential new customer comes in to sign up for a phone plan. While going... --- ### Have You Seen These 5 Progressive Profiling Best Practices for Driving Customer Loyalty? > Discover best practices for progressive profiling that will capture relevant customer information without sacrificing conversation rates - Published: 2021-09-21 - Modified: 2021-09-21 - URL: https://emarsystest.com/learn/blog/5-progressive-profiling-best-practices-for-driving-customer-loyalty/ - Categories: Actionable Insights - Tags: customer data, customer engagement, personalization, personalization data, progressive profiling - Translation Priorities: Optional Discover best practices for progressive profiling that will capture relevant customer information without sacrificing conversation rates As humans, we’ve learned the basics of progressive profiling through social interactions. Say you go to a party (a nice party with shrimp cocktails and imported cheese). While you enjoy the fancy appetizers, the host introduces you to someone. You find out that her name is Barbara, and she’s a freelance web designer. A month later, you meet Barbara again at a dinner gathering, where you learn that she’s a vegetarian and lives on the north side of the city. The next time you meet Barbara, you have a great conversation and ask to exchange social media profiles to keep in touch.   Progressive profiling is a lot like that... just with more marketing and technology involved.   As a marketer, you need to understand the strategy behind progressive profiling. Read on for more details along with progressive profiling best practices that can help you build positive relationships with your customers and increase your overall customer lifetime value.   What Is Progressive Profiling? To effectively market to your customers, you need to understand who they are. Armed with detailed information, you’re better able to serve up the brand experiences that will capture their interests and drive engagements. To make this happen you need to build profiles of individual customers that include relevant and helpful data for your marketing efforts.   But (and here’s the catch) consumers still feel ambivalent about how brands are using their data in advertising and marketing. According to a report by eMarketer, 50% of internet users... --- ### Don't Panic! Here Are the 5 Marketing Adjustments You Must Make for Apple’s iOS 15 📱 > Apple is making major changes to the way customers receive notifications and alerts with iOS 15. What else should you know about this major update and how can you as a marketer continue providing unique experiences for each of your customers? Find out right here. - Published: 2021-09-16 - Modified: 2021-09-16 - URL: https://emarsystest.com/learn/blog/5-marketing-adjustments-for-ios-15/ - Categories: Actionable Insights, General - Tags: customer data privacy, ios, ios 15 - Translation Priorities: Optional The privacy update on iOS 15 is a huge change that’s caused marketers to scramble.   This is nothing new. Much like we adapted with GDPR, we’ll adapt accordingly to this situation. There’s no need to panic. The good news is that there are still plenty of ways you can stay in touch with your audience and engage them.   Let’s take a look at what’s changing in iOS 15 and how you can better connect with your customers after these changes are implemented.   What’s Happening in iOS 15? In recent years, Apple has promoted improved privacy features. In iOS 14. 5 for example, users can more easily disable IDFA (identifier for advertisers) or choose how an app can use their activity and behavior. Mail Privacy Protection Image credit: Apple If ANY of your email subscribers use Apple Mail, then Mail Privacy Protection will have a major impact on your open rates. Apple’s Mail Privacy Protection will stop email marketing platforms from: Understanding whether or not subscribers opened an email (you may see a high open rate for Apple Mail app users)Viewing a subscriber's locationKnowing what device your subscriber uses to read your email (most likely an Apple device) The good news is that if you’re using the Emarsys CEP (Customer Engagement Platform), when a subscriber selects an email, but the platform isn’t informed that it was opened, it’s automatically marked as an open. Hide My Email Another new “feature” of iOS 15 that ONLY affects Apple Mail users... --- ### G2 Fall 2021 Report: Why SAP Emarsys Is a Leader in Personalization, Marketing Automation, and More > The G2 Fall 2021 report is here. Learn why SAP Emarsys ranks #1 in e-commerce personalization, is a leader in marketing automation, loyalty management, and more. - Published: 2021-09-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-fall-2021-report-why-emarsys-leads-in-personalization-marketing-automation/ - Categories: General, SAP Emarsys Applied - Tags: marketing technology, personalization - Translation Priorities: Optional We love our customers. That’s not just a platitude, it’s part of our core values at Emarsys. When our customers are happy, we’re happy. That’s why everything we do is centered around servicing our clients, helping them achieve the results they need to make their business successful. One of the reasons we appreciate G2, a highly regarded peer review site in the tech space, so much is because it provides an opportunity for us to hear directly from our customers. At G2, Emarsys clients from all over the world can provide real, honest feedback about our customer engagement platform.   In the G2 Fall 2021 Report, Emarsys has been positioned as a leader in several critical categories, an honor which can be directly attributed to our outstanding clients. So from us to all of our clients across the world, “thank you! ” Here are some key areas where we are leading the way to better serve our customers, and what reviewers are saying about Emarsys. Making Sophisticated Personalization Easy E-Commerce Personalization: Leader Fall 2021 (ranked #1), Mid-Market Leader Fall 2021 (ranked #1) We know how important personalized marketing is to driving growth and revenue. We also know that, for marketers to deliver highly personalized, relevant 1:1 customer experiences, we have to make it simple to do so within our platform. That’s why it was an honor to be recognized by G2 as the #1 leader in e-commerce personalization. We were also ranked #1 in the usability index for e-commerce personalization,... --- ### 3 Email Automation Best Practices That Drive Conversions > Email automation enables you to foster better customer relationships and increase engagement. Explore best practices used by brands like PUMA Europe, Sony Electronics, and more. - Published: 2021-09-09 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/three-email-automation-best-practices-that-drive-conversions/ - Categories: Actionable Insights, General - Tags: customer engagement, email marketing - Translation Priorities: Optional The use of automation with email marketing can be an efficient way to send both promotional and transactional emails. Email automation campaigns are among the top three tactics used by email marketers to improve performance (source: Hubspot), and marketers are reaping significant benefits from this pursuit. Ultimately, email automation enables organizations to foster better relationships with prospects, new customers, and existing customers at scale without sacrificing time on tedious email admin tasks. Yet email marketing is all-too-often underappreciated.   After all, the technology has been around for a while. And nearly every retail, e-commerce, or service business — ranging from one-person companies to global corporations — uses email to engage prospects and customers. Seems like old news. A big yawn. Nothing to get too fired up over.   Except for the fact that email marketing is STILL one of the most effective forms of marketing. According to eMarketer, it “consistently delivers a better return on investment than many other higher-profile disciplines, such as social media and influencer marketing. ”  Let’s take a look at why tried-and-true email automation campaigns should be a critical part of your customer engagement strategy, as well as actionable email automation best practices that leading brands are using to drive conversions and generate results. Email Marketing — A Sure Thing? Okay, email marketing has a good return on investment, but what kind of ROI are we talking about?   Well, it’s high. Like, 4,200% high.   For every $1 spent on email marketing, you can expect... --- ### Here Are the 5 Pillars of Customer Loyalty and Loyalty Programs > Scaling your brand requires customers to continually buy from your brand. Make this happen by taking these 5 foundational steps to create loyal customers. - Published: 2021-09-09 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/here-are-the-5-pillars-of-customer-loyalty-and-loyalty-programs/ - Categories: General, How to - Tags: customer loyalty, customer loyalty program, loyalty - Translation Priorities: Optional After researching plane tickets for several days, I finally made the plunge and purchased them. But I was upset the next day when the airline emailed me asking whether I’m ready to book my trip... the same trip I booked the night before 🤯.   How do you feel when a company sends you an email with the same product you just purchased? Or even worse, a coupon for what you just bought... probably loads of buyer’s remorse sets in. It’s not a good feeling.   Customer loyalty programs can help to solve this, but I’m not talking about the points and promotions programs you’re accustomed to. Customer loyalty should revolve around providing customized experiences for all customers. Below are the pillars you can use to create a customer loyalty program that entices customers to continue buying from you over and over again as you build a relationship with them.  1. Capture Data The foundation of loyalty is capturing the right type of data for use in creating meaningful relationships. The best brands use this data in their personalization efforts to provide memorable customer experiences, yet creating these experiences requires a massive trove of information.   To create these experiences, first-party data is ideal because it’s more reliable and less expensive than other options. Plus the privacy concerns with first-party data are minimal because you’re aware of how it was obtained. Examples of first-party data include behavioral, social, subscription, customer feedback, purchases (in-store and online), and much more. The BIG... --- ### 3 Killer Campaigns to Re-engage Dormant Shoppers on Black Friday 2021 > Learn the three ways to re-engage dormant shoppers during the most lucrative time of the year in this blog post. - Published: 2021-09-09 - Modified: 2021-09-09 - URL: https://emarsystest.com/learn/blog/3-campaigns-engage-shoppers-black-friday/ - Categories: Actionable Insights - Tags: black friday, black friday 2021 - Translation Priorities: Optional Black Friday — which started with just 50 stores back in the late 1800s — attracted the interest of international consumers and retailers alike in subsequent years. Today, thousands of stores (online and brick-and-mortar) are preparing for and participating in the upcoming event. In recent years, this shopping event has acquired characteristics similar to a festival, where brands have invested in events, experiences, and more to differentiate themselves from the competition. Here’s three ways to ensure you maximize revenue among churning segments during this lucrative time of the year. Black Friday 2021: How Big Will It Be? Black Friday 2021 takes place November 26, 2021, and promises to be the biggest of all time. Thousands of stores will be running discounts, offers, and sales as per usual. With COVID overtaking many retailers’ plans in the last couple of years, brands are looking for new and effective ways to drive (or regain) revenue this holiday season. Thankfully, shoppers have made their way back into buying mode, and marketers must adjust, prepare, and be ready.   This Black Friday, the focus should be not on acquiring new customers but rather getting back buyers from inactive segments by targeting them strategically. A new era of digital marketing tools, personalized email campaigns, SMS, CRM ads, and more, can be used to re-engage dormant shoppers this year.   Holiday marketing is all about enhancing your reach, improving consumer engagement, and winning back inactive leads. 1. Engage Inactive Leads You can target inactive leads using their... --- ### La fidélité déprogrammée : comment ces 10 marques améliorent la valeur vie client grâce à leurs stratégies de rétention > La fidélité à une marque ne se limite pas à un programme de récompenses. La fidélité est liée à votre promesse de marque et à l'ensemble du cycle de vie. - Published: 2021-09-03 - Modified: 2023-09-13 - URL: https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/ - Categories: Customer Stories, SAP Emarsys Applied - Tags: brand loyalty, customer lifetime value, customer loyalty, fidélité, fidélité à la marque, fidélité client, loyalty, valeur vie client - Translation Priorities: Optional Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle. Tous les programmes de fidélité contribuent à améliorer la valeur vie client (VVC), mais la VVC ne repose pas uniquement sur les programmes de fidélité. Selon l'index 2021 de la fidélité client, « 67 % des clients se considèrent comme fidèles à une marque, qu'ils fassent partie ou non d'un programme de fidélité ». Les programmes de fidélité ne constituent qu'une des nombreuses méthodes utilisées par les marques pour favoriser les relations à long terme avec leurs clients. Même si ces programmes sont aussi puissants qu'efficaces, les marketeurs doivent aujourd'hui adopter une approche plus globale pour engager les clients et entretenir des relations sur le long terme. De nos jours, 19 % des consommateurs déclarent être moins sélectifs vis-à-vis des marques qu'ils choisissent à la suite de la pandémie.   Aucune entreprise ne veut laisser partir un cinquième de ses clients fidèles sans se battre ! Outre les programmes de fidélité (ou en complément de ceux-ci), les grandes marques utilisent diverses stratégies pour donner aux clients de bonnes raisons de leur rester fidèles. Ces 10 exemples concrets vous donneront quelques pistes pour tisser des liens durables et personnels avec vos clients. Ils se divisent en trois grands thèmes, chacun d'entre eux étant essentiel à tout programme fidélité : Le cycle de vie client : La relation ne repose pas sur une seule interaction (ou dans le cas du commerce, sur une seule transaction). Il est essentiel de comprendre l'ensemble du cycle de vie client pour « définir ce qu'est un client fidèle pour votre marque », selon le guide consacré au Retail, Driving Customer Loyalty... --- ### Loyalty jenseits von Bonusprogrammen: 10 Marken, die mit Kundenbindungsstrategien den Customer-Lifetime-Value steigern > Beim Aufbau von Markentreue geht es nicht nur darum, ein Prämienprogramm anzubieten. Loyalty ist fest mit Ihrem Markenversprechen verbunden und erstreckt sich über den gesamten Lebenszyklus. - Published: 2021-09-03 - Modified: 2021-09-23 - URL: https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/ - Categories: Customer Stories, SAP Emarsys Applied, SAP Emarsys in practice - Tags: brand loyalty, customer lifetime value, customer loyalty, Customer-Lifetime-Value, Kundentreue, loyalty, Markentreue - Translation Priorities: Optional Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle. Natürlich tragen Treueprogramme immer dazu bei, den Customer-Lifetime-Value (CLTV) zu verbessern. Doch der CLTV hängt nicht allein von den Treueprogrammen ab. Laut dem Customer Loyalty Index 2021 „betrachten sich 67% der Kunden als loyal gegenüber einer Marke, unabhängig davon, ob sie an einem Treueprogramm teilnehmen oder nicht. “ Treueprogramme sind nur eine von vielen Methoden, die Marken einsetzen, um langfristige Kundenbeziehungen zu fördern. Solche Programme sind zwar effektiv und wirkungsvoll, doch moderne Marketer müssen einen ganzheitlichen Ansatz wählen, wenn sie Kunden binden und langfristige Beziehungen aufbauen möchten. Heutzutage sagen 19% der Verbraucher, dass sie aufgrund der Pandemie weniger wählerisch bei der Auswahl ihrer bevorzugten Marken sind. Kein Unternehmen möchte ein Fünftel seiner treuen Kunden kampflos verlieren! Die großen Marken setzen neben ihren Treueprogrammen (oder zusätzlich zu diesen) unterschiedliche Strategien ein, um ihren Kunden gute Gründe zum Bleiben zu liefern. Die folgenden 10 praktischen Beispiele werden Ihnen neue Anregungen geben, wie Sie dauerhafte persönliche Beziehungen zu Ihren Kunden aufbauen können. In dieser Liste finden Sie drei Hauptthemen, die für jeden Loyalty Plan wesentlich sind: Customer Lifecycle: Eine Beziehung basiert nicht auf einer einzigen Interaktion (oder – bezogen auf den Handel – auf einer einzigen Transaktion). „Um definieren zu können, wie ein loyaler Kunde für Ihre Marke aussieht,“ ist das Verständnis des gesamten Kunden-Lebenszyklus von entscheidender Bedeutung, heißt es im Playbook Retail – Driving Customer Loyalty in a Digital Era. Relevanter Content: Personalisierung ist alles! Wenn Sie in der Lage sind, die richtige Botschaft an die richtige Person zu übermitteln, hat dies einen direkten Einfluss darauf, wie Ihre Kunden mit Ihrer Marke interagieren. Automation und AI: Automation und künstliche Intelligenz... --- ### 10 Real-Life Examples of How Top Brands Create Long-Lasting Customer Loyalty > Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle. - Published: 2021-09-03 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/loyalty-deprogrammed-how-10-brands-are-growing-customer-lifetime-value-with-retention-strategies/ - Categories: Customer Stories, SAP Emarsys Applied - Tags: brand loyalty, customer lifetime value, customer loyalty, loyalty - Translation Priorities: Optional Building brand loyalty isn’t just about having a rewards program. Loyalty is embedded in your brand promise and across the entire lifecycle. All loyalty programs help improve customer lifetime value (CLTV), but CLTV is not dependent on loyalty programs alone. According to the Customer Loyalty Index 2021, “67% of customers consider themselves loyal to a brand, whether they're part of a loyalty program or not. ” Loyalty programs are just one of many methods brands use to foster long-term relationships with customers. Even though such programs are effective and powerful, modern marketers must take a more holistic approach to engage customers and build long-term relationships. These days, 19% of consumers say they’re now less picky about which brands they buy in the wake of the pandemic.   No business wants to say farewell to a fifth of their loyal customers without a fight! Apart from loyalty programs (or in addition to them), leading brands are using various strategies to give customers good reasons to stay loyal. These 10 real-life examples will inspire you with ideas for creating long-lasting, personal connections with your customers.   In this list, you’ll notice three major themes, each one essential to any loyalty play:  Customer lifecycle: A relationship isn’t based on any single interaction (or in the case of commerce, any single transaction). Understanding the entire customer lifecycle is critical to “define what a loyal customer looks like for your brand,” according to the playbook Retail 一 Driving Customer Loyalty in a Digital Era.   Relevant content: Personalization matters! Being able to share the right message with the right person has a direct impact on how your... --- ### Why You Can’t Ignore Your Past Customers This Black Friday... or Any Other Friday 📆 > Are you ready for Black Friday 2021 and the flood of customers that you’ll gain? Find out how you can keep these customers engaged throughout the next year to increase your brand’s value. - Published: 2021-08-25 - Modified: 2021-09-21 - URL: https://emarsystest.com/learn/blog/why-you-cant-ignore-your-past-customers-this-black-friday/ - Categories: Actionable Insights - Tags: black friday, black friday 2021, customer loyalty, customer loyalty program - Translation Priorities: Optional It seems the annual trampling of other customers (in the US) over a discounted TV is over... at least it was for Black Friday 2020. The pandemic squashed trends such as customers ripping doors off stores and stampeding down aisles with fists flying, all in an attempt to save a couple of hundred bucks. Black Friday shoppers spent $9 billion online last year – a 21. 6% increase over the previous year. And Cyber Monday hit online sales of $10. 8 billion, a 15. 1% increase over 2019. 44% more customers shopped exclusively online than they did in the previous year. Black Friday online shopping passed $100 million for the first time, 8% more than last year. Black Friday 2020: A Digital First Black Friday 2020 was unlike any other. The world witnessed a digital-first, as many of the largest US retailers chose not to open over the Thanksgiving weekend, and lockdowns were in place across Europe. "The growth in online activity this year was significant, particularly for Black Friday and Saturday shoppers. With the start to the holiday shopping season continuing to move up even earlier, consumers will further utilize these channels"— Phil Rist, Executive Vice President of Strategy, Prosper Insights With regards to Black Friday 2021, retailers that provide 1:1 customer experiences (both online and in-store) will, more than likely, enjoy the greatest success.   But Black Friday should be more than just getting new customers into your online and physical stores. You must not forget about the... --- ### Así es como Home Depot se transformó en un experto en mercadeo multicanal > Las empresas de todos los tamaños siempre están buscando formas de ahorrar tiempo, aumentar los ingresos y las ganancias. Descubra cómo Home Depot hizo todo esto mientras establecía mejores relaciones con los clientes, tanto en línea como en la tienda. - Published: 2021-08-24 - Modified: 2021-09-06 - URL: https://emarsystest.com/learn/blog/home-depot-omnichannel-marketing-expert/ - Categories: Customer Stories - Tags: automatización, mercadeo multicanal, omnichannel marketing - Translation Priorities: Opcional Home Depot es la cadena de mejoras para el hogar más grande del mundo, con más de 2,200 tiendas. Es una de las principales empresas de la lista Fortune 500, y está especializada en asistir a sus clientes a construir y mejorar sus viviendas. Para mantenerse competitivos, los líderes del equipo de mercadeo decidieron intensificar e implementar comunicaciones más personalizadas. Dado que Home Depot tiene numerosas tiendas físicas, una tienda en línea y mucho inventario, crear una experiencia personal para los clientes iba a ser un reto. Sin embargo, a pesar de estas dificultades, Home Depot encontró la manera de cambiar a un enfoque de mercadeo multicanal, tanto en la tienda física como en línea. Descubra cómo los mercadólogos de Home Depot utilizaron sus conocimientos y experiencia, junto con Emarsys, para crear experiencias personalizadas para cada cliente. Cómo conseguir el apoyo de la alta dirección Uno de los aspectos más desafiantes de la adquisición de nuevas tecnologías de mercadeo para mejorar una marca es conseguir la aceptación de los directivos. A veces, la mejor manera de conseguir el presupuesto necesario para mejorar una marca es simplemente explicando a los líderes de la empresa cómo la tecnología se alinea con la estrategia de marca. Personalización Cuanto más conozca a su cliente, mejor. Los datos de primera mano recogidos de los clientes en varios puntos de contacto a lo largo de su viaje (tanto en línea como presencialmente) son únicos para cada marca. En comparación con los datos de segundos o terceros,... --- ### Here's How Home Depot Transformed into an Omnichannel Marketing Expert > Businesses of all sizes are always on the lookout for ways to save time, increase revenue, and profit. Find out how Home Depot did all this while forming deeper relationships with customers, both online and in-store. - Published: 2021-08-24 - Modified: 2023-07-26 - URL: https://emarsystest.com/learn/blog/home-depot-omnichannel-marketing-expert/ - Categories: Customer Stories - Tags: omnichannel marketing - Translation Priorities: Optional Home Depot is the largest home improvement chain globally, with over 2,200 retail stores. It’s a top Fortune 500 company focused on helping customers to build and improve their homes. To stay competitive, leaders on the marketing team decided to step up and implement more tailored communications. Because Home Depot has numerous physical stores, an online store, and so much inventory, creating a personal experience for customers was going to be a challenge. Yet despite these odds, Home Depot found a way to shift to an omnichannel marketing approach, both in-store and online. Find out how Home Depot marketers used their knowledge and experience, along with Emarsys, to create personalized experiences for every customer. How to Get Buy-In from the C-Suite One of the most challenging aspects of acquiring new marketing technology for improving a brand is getting buy-in from the C-suite. Sometimes the best way to get the budget required to enhance a brand is by simply explaining to company leaders how the tech aligns with the brand’s strategy. Personalization The more you know about your customer, the better. First-party data collected from customers within various touchpoints along their journey (both online and offline) is unique to each brand. Compared with second- or third-party data, this type of information provides greater depth and rich info about customers, which you can use for personalized omnichannel experiences that form lasting customer relationships.   By identifying shopping behavior, product affinity, and many fascinating insights, you can more easily tailor an individual shopper’s... --- ### Cómo Innovasport lanzó un programa de lealtad que consiguió 350,000 miembros en 2 meses > Si el lanzamiento de programas de lealtad fuera una prueba olímpica, Innovasport se llevaría el oro. Conozca sus secretos para el éxito. - Published: 2021-08-20 - Modified: 2021-09-06 - URL: https://emarsystest.com/learn/blog/how-innovasport-launched-a-loyalty-program-that-drove-350k-members-in-2-months/ - Categories: Customer Stories - Tags: caso de éxito, customer loyalty, customer loyalty program, lealtad, Lealtad del cliente, loyalty, personalización, personalization, programa de lealtad del cliente, success story - Translation Priorities: Opcional If launching loyalty programs were an Olympic event, Innovasport would take home gold. Learn their secrets for success. Lograr la lealtad de los clientes significa prácticamente lo mismo para todas las empresas: conseguir que más clientes compren más a menudo con valores más altos y menores costos de adquisición. Por otro lado, los métodos para impulsar la lealtad del cliente son diferentes para cada negocio. No existe un "modelo de lealtad" que aplicar. Para algunos, fomentar la lealtad a la marca significa ofrecer acceso exclusivo a eventos limitados, o bien podría significar enviar recompensas de cumpleaños por correo. Para otros, significa ofrecer contenidos de calidad durante un largo ciclo de compra. Muchas empresas optan por establecer relaciones a largo plazo con los consumidores mediante un programa de lealtad permanente. Cuando Innovasport decidió lanzar un programa de lealtad totalmente nuevo, recurrió a Emarsys para que le proporcionara las herramientas necesarias para hacerlo posible. Conozca a Innovasport Innovasport es la empresa líder en venta de artículos deportivos para hombres y mujeres en México. La empresa abrió sus puertas por primera vez en 1999 en Monterrey, Nuevo León. Desde entonces, la empresa ha conseguido un crecimiento impresionante al abrir más de 100 tiendas en toda la República Mexicana, incluyendo la tienda de deportes más grande de América Latina. Para servir al consumidor moderno, Innovasport ha seguido evolucionando tanto su marca como su estrategia de mercadeo, ampliando su presencia en línea y sus comunicaciones. Desafíos y oportunidades: ¿Por qué lanzar un nuevo programa de lealtad? Para que Innovasport cumpliera sus objetivos y siguiera expandiéndose, tenía que hacer cambios. Los descuentos y otras... --- ### How Innovasport Launched a Loyalty Program That Drove 350K Members in 2 Months > If launching loyalty programs were an Olympic event, Innovasport would take home gold. Learn their secrets for success. - Published: 2021-08-20 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/how-innovasport-launched-a-loyalty-program-that-drove-350k-members-in-2-months/ - Categories: Customer Stories - Tags: customer loyalty, customer loyalty program, loyalty, personalization, success story - Translation Priorities: Optional If launching loyalty programs were an Olympic event, Innovasport would take home gold. Learn their secrets for success. Achieving customer loyalty means just about the same thing for every business: getting more customers buying more often at higher values and lower acquisition costs.   On the other hand, the methods to drive customer loyalty are different for every business. There is no “loyalty cookie cutter” to apply. For some, building brand loyalty means offering exclusive access to limited events, or it could mean sending birthday rewards in the mail. For others, it means serving up quality content during a long buying cycle.   Many businesses choose to build long-term relationships with consumers by running an ongoing loyalty program. When Innovasport decided to launch an all-new loyalty program, they turned to Emarsys for the tools to make it possible. Meet Innovasport Innovasport is the leading sporting goods retailer for men and women in Mexico. The company first opened its doors in 1999 in Monterray, Nuevo León. Since then, the company achieved impressive growth 一 eventually opening 100+ stores throughout the Mexican Republic, including the largest sports store in Latin America. To serve the modern consumer, Innovasport has continued evolving both its brand and marketing strategy, expanding its online presence and communications.   Challenges and Opportunities: Why Launch a New Loyalty Program? For Innovasport to meet their ongoing goals and keep expanding, they needed to make changes. Innovasport’s discounts and other communications were indiscriminate and impersonal, making it difficult to stand out from competitors. They lacked the ability to generate personalized customer engagement strategies based on spending habits and behaviors.... --- ### Infographie : Histoire et avenir du Black Friday > Cette infographie vous donne un aperçu sur les origines du Black Friday et présente des tactiques clés aux Retailers pour bien préparer le prochain Black Friday. - Published: 2021-08-19 - Modified: 2021-09-13 - URL: https://emarsystest.com/learn/blog/infographic-the-history-and-future-of-black-friday/ - Categories: Actionable Insights, General - Tags: black friday, infographic, infographie, personalization, personnalisation - Translation Priorities: Optional This visual guide explores the origin story behind Black Friday and outlines key ways retailers can prepare for the future. Le Black Friday est un évènement annuel incontournable pour les Retailerscomme pour les consommateurs depuis plusieurs dizaines d’années. Évènement commercial durant à l’origine24 heures, c’est aujourd’hui un phénomène mondial de plusieurs jours. Mais d’où vient le Black Friday ? Comment a-t-il atteint ce degré d’importance pour le monde du commerce ? On aimerait croire que le concept Black Friday est né tel quel dans le cerveau d’un génie du marketing. En réalité, l’histoire du Black Friday est floue et tient davantage du folklore urbain. Mais une chose reste sûre et certaine : aucun commerçant ne peut faire l’impasse sur le Black Friday ! L’infographie ci-dessous retrace l’histoire du Black Friday et avance quelques perspectives d’avenir. Les commerçants pourront ainsi mieux comprendre les origines de cette journée et bénéficier d’astuces indispensables pour réussir l’organisation du prochain Black Friday. Infographie Black Friday Le texte de l’infographie se trouve ci-dessous, vous pouvez aussi passer directement à la conclusion : Histoire et avenir du Black Friday Le Black Friday est un évènement majeur pour les commerçants. Les marques rivalisent d’ingéniosité pour capter l’attention et l’argent des consommateurs ; les marketeurs entament d’ailleurs les préparatifs plusieurs mois à l’avance. Découvrez les origines du Black Friday et ce que vous réserve l’avenir ! 3 journées « noires » tragiques LE MYTHE : Le terme Black Friday ferait référence à l’expression anglaise « be in the black » (être dans le noir) qui désigne la bonne santé financière et la rentabilité. LA RÉALITÉ : À l’origine, ce terme faisait référence à des journées sombres ou tragiques. 1869 : Lors du « vendredi noir »... --- ### Infographic: The History and Future of Black Friday > This visual guide explores the origin story behind Black Friday and outlines key ways retailers can prepare for the future. - Published: 2021-08-19 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/infographic-the-history-and-future-of-black-friday/ - Categories: Actionable Insights, General - Tags: black friday, infographic, personalization - Translation Priorities: Optional This visual guide explores the origin story behind Black Friday and outlines key ways retailers can prepare for the future. Black Friday has been an annual landmark for both retailers and consumers for decades. Over time, it has gone beyond a 24-hour event to become a multiday, multinational shopping spectacle.   But where did Black Friday come from? How did it reach this level of impact on the world of commerce?   It might be tempting to imagine Black Friday sprang forth fully formed from the mind of some marketing genius. In reality, the history of Black Friday is hazy and reads more like the stuff of urban folklore. One fact is crystal clear, though: No retailer can afford to miss out on it! The following infographic explores the history of Black Friday and offers predictions for the future. With this, retailers can better understand the origin of the day and get essential insights to make the next Black Friday a success. Black Friday Infographic Following is the text content of the infographic, or you can jump down to the conclusion: The History and Future of Black Friday Black Friday is a critical shopping event for retailers. Brands compete fiercely for consumer attention and dollars, and marketers begin preparing months in advance. Learn about the origin of Black Friday plus what the future holds! 3 Tragic "Black" Days MYTH: The term Black Friday refers to being “in the black,” which means being financially healthy and profitable. REALITY: The term was originally used to refer to dark or tragic days. 1869: On “Black Friday” September 24, the gold market crashed when... --- ### 3 Ways Personalized Marketing Will Evolve in 2022 According to Analysts > SAP Emarsys is a Leader in the 2021 Gartner Magic Quadrant™ for Personalization Engines. Do you know where personalization is going? Read up. - Published: 2021-08-19 - Modified: 2023-08-30 - URL: https://emarsystest.com/learn/blog/3-personalization-trends-2022/ - Categories: Innovative Perspectives - Tags: gartner, magic quadrant, personalization - Translation Priorities: Optional SAP Emarsys is a Leader in the 2021 Gartner Magic Quadrant™ for Personalization Engines. Do you know where personalization is going? Recent Emarsys data suggests that 2/3 of consumers remain loyal (and frequently purchase from a brand) due to personalized communications. If one out of three consumers view their experience with your brand as less-than-relevant and move on to your competitor, personalized marketing becomes a non-negotiable. In their Magic Quadrant report Gartner recognised 12 vendors in the Personalization Engines space. and SAP Emarsys was recognised as a Leader. Since personalization is not the kind of thing you want to skimp on — and since we’re coming up quickly on next year already — we’re piggy-backing off the Gartner research to explore where personalized retail marketing is going. The following are three personalization trends you should consider implementing soon as indicated by retail leaders who’ve already done so. 1. An Expansion... of Capabilities and Vendors The global personalization software market is expected to grow from $6. 7 million in 2020 to $1. 8 billion by the end of 2025. The 2020 edition of Scott Brinker’s popularized “Martech 8,000” outlines 1,936 vendors who play in the Content & Experience space alone. The AI-enhanced personalization market will grow at a CAGR of 13%. With so much tech to pick from, already-stressed retailers are on overload. The martech landscape has grown 5,233% in the last 10 years. Most of these vendors claim to offer some aspect of “personalization” (Image: ChiefMarTech. com) Most of these are also point solutions — tools designed to handle one specific use case rather well as opposed to a holistic omni-channel... --- ### 5 Real Stories from Marketers Proving Analytics Are Sexy > The 2021 Gartner® Magic Quadrant™ for Personalization Engines positions SAP Emarsys as a Leader. Find out why. - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://emarsystest.com/learn/blog/5-real-stories-from-marketers-proving-analytics-are-sexy/ - Categories: Customer Stories, SAP Emarsys Applied - Tags: analytics, data, data analysis, revenue analytics - Translation Priorities: Optional The 2021 Gartner® Magic Quadrant™ for Personalization Engines positions SAP Emarsys as a Leader. Find out why. At first glance, marketing reports don’t seem sexy. They’re numbers and graphs, and they involve a lot of staring and comparing as you think about what they mean. It’s true, reporting isn’t sexy... at least not until you want to prove a point or improve your business outcomes. Only then are pre-built reports hot. That’s why next-level marketers put a strong emphasis on measuring growth, using easy-to-read dashboards and AI that makes revenue predictions... . okay, so maybe that sounds practical and serious and isn’t likely to inspire passion in the average marketer. Fortunately, these five not-so-average marketers have tips and stories to share that will prove once and for all just how sexy reporting can be. #1. Testing the Possibilities Marketing isn’t all magic and creativity and design. A great deal of it is science. The best marketers have at least a bit of mad scientist in them and take delight in formulating hypotheses, running experiments, and continuously improving their campaigns. Data from marketing analytics is the essential fuel for experimentation. Prebuilt reports and dashboards in Emarsys make it easier to see the outcomes and keep making adjustments.   During Retail Revival, Greg Holmes got fired up about the importance and benefits of testing. Holmes makes a great point. It takes a lot less effort to apply small adjustments and monitor results in reports than it does to create all-new campaigns. #2. Nailing the Timing “Send the right message to the right person at the right time. ” It’s... --- ### 5 Customer Onboarding Best Practices to Boost Loyalty > An underwhelming onboarding experience can send your clients running. Discover customer onboarding best practices that will increase retention. - Published: 2021-08-06 - Modified: 2021-08-06 - URL: https://emarsystest.com/learn/blog/customer-onboarding-best-practices/ - Categories: Actionable Insights - Tags: customer engagement, loyalty - Translation Priorities: Optional Let’s take a look at some customer onboarding best practices that will help boost customer loyalty and generate revenue. A study by Accenture found 71 percent of companies today claim “loyalty programs do not actually engender customer loyalty. ” Reward points and loyalty programs are no longer sufficient enough to sustain customer relationships. To build and grow your business, you need a loyal customer base that will stick with you for the long run. But how do you boost customer loyalty?   Enter: the onboarding process.   After investing thousands of dollars in marketing efforts, your business is finally converting leads into sales. But an underwhelming onboarding experience can send your new clients running, leaving you to recoup the customer acquisition costs and struggling to meet sales goals.   Let’s take a look at some customer onboarding best practices that will help boost customer loyalty and generate revenue.   Why Onboarding is Great for Customer Loyalty  Congratulations! A customer found your company, made it down the sales funnel and clicked to purchase. You’re probably thinking that your hard work finally paid off. However, the path to customer success has just begun. Will your new customers stick around for a few years, or fall off after a few days? The second your prospect becomes a customer, the onboarding process begins, and now it’s up to you to determine how you want to make the first impression.   Customer onboarding provides you the opportunity to put your best foot forward and make a lasting impression. A positive onboarding experience helps your customer feel special, supported, and confident that they made the... --- ### Panier abandonné : 10 stratégies pour éviter de passer à côté des ventes > L'abandon de panier est un phénomène très courant. Heureusement, il existe des stratégies de panier abandonné éprouvées qui peuvent vous aider à reconquérir les acheteurs. - Published: 2021-08-05 - Modified: 2021-08-19 - URL: https://emarsystest.com/learn/blog/cart-abandonment-strategy/ - Categories: How to, Thought Leadership - Tags: email marketing, marketing email, panier abandonné, shopping cart abdandonment - Translation Priorities: Optional J'ai été surpris d'apprendre que, sur 10 personnes qui naviguent sur votre site web et mettent des articles dans leur panier, 7 ne passeront pas à l'étape du paiement. Concrétiser les ventes auprès de seulement 30 % des acheteurs intéressés est loin d'être suffisant. Les abandons de panier sont beaucoup trop fréquents, quel que soit le secteur d'activité. Et si rien n'est fait pour y remédier, les conséquences peuvent être lourdes. Plus le taux d'abandon de panier est élevé dans votre secteur, plus les stratégies d'abandon de panier efficaces sont précieuses (Source image) En bref, il est difficile de convertir les clients et de les inciter à acheter en ligne (surtout lorsqu'il s'agit d'un premier achat en ligne). Il n'est pas facile non plus de se frayer un chemin parmi les nombreux emails que reçoit chaque jour chacun de vos contacts (269 milliards d'emails sont envoyés chaque jour). Mais il ne s'agit pas là de faire un exposé pessimiste de la situation. Nous allons vous montrer comment sortir de l'impasse grâce à des méthodes, des incitations et un contenu one-to-one pour convertir ce segment de votre audience. Cet article présente 10 stratégies à adopter par les commerçants pour contrer ce sérieux problème et éviter qu'il ne perdure trop longtemps. Qu'est-ce que l'abandon de panier ? L'abandon de panier se produit lorsque des acheteurs potentiels commencent à sélectionner des articles dans l'intention de les acheter, sans toutefois réaliser la transaction. À ce stade du cycle d'achat, les clients sont déjà engagés... --- ### 10 Abandoned Cart Strategies to Regain Lost Sales [+ Examples] > Cart abandonment is a very common occurrence. Fortunately, there are proven abandoned cart strategies that can help you regain lost shoppers. - Published: 2021-08-05 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/cart-abandonment-strategy/ - Categories: How to, Thought Leadership - Tags: email marketing, shopping cart abdandonment - Translation Priorities: Optional I was shocked to learn that 7 out of 10 people who begin a shopping cart on your website will not checkout. Earning just 30% of all interested shoppers aren’t odds worth betting on. Cart abandonment is way more prevalent than we’d like across all industries and the impact can be severe if not addressed. The higher the cart abandonment rate in your industry, the more valuable the right cart abandonment strategies are (Image source) In short, converting customers and inspiring online purchases (especially first-time) is difficult. Breaking through the many emails each of your contacts gets every day isn’t easy either (269 billion emails are sent every day). But, this isn’t just a doom and gloom narrative. We’ll show you exactly how to break through the clutter with the right methods, incentives, and 1:1 content to convert this segment of your audience. This post outlines 10 strategies retailers can take to combat this serious problem and make sure it doesn’t continue for long at theory expense. What is cart abandonment? Cart abandonment occurs when would-be shoppers begin building their collection of desired items with an intent to check out but without making the actual transaction. At this stage in the buying cycle, customers are already engaged with a brand and have shown demonstrative interest in making a purchase. For many online retail businesses, what we call “abandoned cart” is the most effective triggered campaign that can be sent. What are abandoned cart emails? Email is the easiest and most... --- ### iOS 15 and the Future of Email Marketing > Apple will introduce a major email change in iOS 15. Learn how this affects your email marketing and what you can do about it. - Published: 2021-08-04 - Modified: 2021-09-21 - URL: https://emarsystest.com/learn/blog/ios-15-and-the-future-of-email-marketing/ - Categories: Actionable Insights - Tags: apple mail, email marketing - Translation Priorities: Optional Apple will implement Mail Privacy Protection in iOS 15, it’s a new feature that prevents emails from being tracked by marketers through an Email Marketing Platform and diminishing email open rate accuracy. Essentially, this update will make it difficult to obtain accurate open rates from email subscribers that use Apple Mail.   To prepare for these iOS 15 changes and how this will (or will not) impact your marketing, below is a recap of the on-demand Emarsys webinar: Apple Is Making Significant Changes with iOS 15... So How Will Your Marketing Change? How Accurate Are Open Rates? Since 2013, as many as 30% of emails sent to Gmail may have been inaccurately attributed as opened. Why? Because Google set up proxy servers to open emails, informing Email Marketing Platforms that an email was opened, even though the recipient may NOT have opened it. Since Apple Mail is between 11-13% of the email market, open rates are going to be even more unclear due to the upcoming Mail Privacy Protection.   In essence, open rates have been subject to inaccuracy for the past eight years due to Google’s attribution methods. As Gmail has 18% of the email client market, you may have experienced inaccurate open rates for some time now, unbeknownst to you. The Death of Email? As we uncovered last Black Friday, email still reigns supreme as an effective marketing channel. According to our platform data, marketers sent 834 million promotional emails in the lead up to Black Friday, 21%... --- ### SAP Emarsys ist auch 2021 weiterhin Leader im Gartner® Magic Quadrant™ für Personalization Engines > Zum dritten Mal in Folge freuen wir uns über die Auszeichnung als Leader im Gartner Magic Quadrant für Personalization Engines. Hier erfahren Sie, welche Rolle AI für die Personalisierung spielt. - Published: 2021-07-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/sap-emarsys-maintains-its-position-as-a-leader-in-the-2021-gartner-magic-quadrant-for-personalization-engines/ - Categories: SAP Emarsys in practice - Tags: artificial intelligence marketing, personalization - Translation Priorities: Optional Echte Personalisierung soll skalierbare Erlebnisse bieten, die genau auf jeden einzelnen Kunden angepasst werden können. Darin liegt der Schlüssel für langfristigen Erfolg. Wenn Sie das effektiv umsetzen, bleiben Sie Ihren Kunden im Gedächtnis und können sich von Ihren Mitbewerbern abheben. Sie können das Engagement steigern und damit auch die Kundentreue und den CLTV erhöhen. Emarsys weiß, wie wichtig Personalisierung ist. Aus diesem Grund arbeiten wir kontinuierlich an der Verbesserung und Innovation der Personalisierungsfunktionen in unserer Customer Engagement Plattform. Daher wurde Emarsys auch 2021 zum dritten Mal in Folge als Leader im Gartner Magic Quadrant für Personalization Engines ausgezeichnet. Welche Rolle spielt dabei Artificial Intelligence bei der Personalisierung? Und wie kann AI Ihre Personalisierungsmaßnahmen langfristig verbessern? Warum AI bei der Personalisierung so wichtig ist In einer perfekten Welt würden Sie jede Nachricht an Ihre Kunden selbst personalisieren, auch wenn ihr Unternehmen von 100 auf 1. 000, und von 1. 000 auf 100. 000 Kunden anwächst. Aber eine manuelle Personalisierung ist nicht skalierbar. Die Anzahl Ihrer Kunden steigt natürlich trotzdem. Gleichzeitig müssen Sie mehrere Kanäle betreuen, um das Engagement mit Ihrer Marke aufrechtzuerhalten. Kunden erwarten heutzutage eine Kommunikation, die persönlich ist und genau auf sie zugeschnitten wurde. Diese Erwartungen müssen Sie erfüllen oder übertreffen. Hier kommt die AI-Technologie zum Einsatz, denn sie übernimmt die Automatisierung und die Ausführung auf allen Kanälen. Wenn Sie AI nutzen, müssen Sie nicht mehr alle Kanäle einzeln personalisieren. Stattdessen personalisieren Sie die gesamte Customer Experience, und zwar einheitlich, in Echtzeit und kanalübergreifend. Von einfacher zu hochentwickelter AI... --- ### SAP Emarsys maintains its position as a Leader in the 2021 Gartner® Magic Quadrant™ for Personalization Engines > For the 3rd year in a row, we've been recognized as a leader in the Gartner 2021 MQ for Personalization Engines. Learn why AI matters for personalization. - Published: 2021-07-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/sap-emarsys-maintains-its-position-as-a-leader-in-the-2021-gartner-magic-quadrant-for-personalization-engines/ - Categories: General, SAP Emarsys Applied - Tags: artificial intelligence marketing, personalization - Translation Priorities: Optional True personalization — the kind that includes delivering 1:1 experiences to each and every customer at scale — is the key to driving results for your brand. When done effectively, it’s what separates you from competitors in the mind of the customer. It can increase overall engagement, and lead to greater customer loyalty and CLTV. Emarsys understands the importance of personalization, and it’s why we continuously strive to improve and innovate the personalization capabilities in our Customer Engagement Platform. In fact, for the third year in a row, Emarsys has been recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Personalization Engines. But why does artificial intelligence matter for personalization? And how can AI take your personalization to the next level? Why AI Matters for Personalization In a perfect world, you would personalize each and every customer communication yourself, even as your business scales from 100 to 1,000 to 100,000 customers. But human-driven personalization doesn’t scale. And yet your customers are growing, and so are the number of channels they use to engage your brand. Now more than ever, uniquely tailored 1:1 communications are expected by all of your customers, so you’ll need to meet and exceed these expectations. AI technology helps you with the heavy lifting of automating and executing across all your channels. With AI, you don’t have to be hindered by personalizing one channel at a time. You can personalize consistently, in real time, for the entire customer experience, across any and all channels. Going... --- ### 5 Retail Executives, Experts & Entrepreneurs Share Insights You Can’t Miss [Video] > Retail is poised for an omnichannel revival and refocus on retention. Hear 5 brand leaders share how they see it playing out. Watch now! - Published: 2021-07-23 - Modified: 2023-08-30 - URL: https://emarsystest.com/learn/blog/5-cant-miss-retail-insights/ - Categories: Actionable Insights - Tags: retail e-commerce - Translation Priorities: Optional Retail has shifted but definitely not died... in fact, it's primed for a revival, characterized by real-time omnichannel experiences, a refocus on retention, and a dedication to data. A few weeks ago, we learned how all of these are working for brands who dished out their stories during our three-day online festival. Emarsys’ 2nd annual Retail Revival digital event is behind us, but we wanted to showcase the five most impactful pieces of insight our speakers shared across several key topics retailers are focused on. Enjoy! Brand Storytelling A few years ago, we featured two guests on the Marketer + Machine podcast — Brent Turner and Michael Brenner — who discussed the role that brand storytelling would play as part of the emerging trend that is experiential marketing. Bobby Berk, a man who knows a thing or two about retail, making money, and putting on a show through elegant storytelling said it beautifully: https://emarsys. wistia. com/medias/pce45p7bkh “One of the most important things that you can do in e-commerce and brick-and-mortar right now is have a story. Have a story that your customers can relate to, that they’re drawn to, because there’s so much competition out in the world... so yours has to stand out and have an emotional connection to the consumer. One of the things that has been reinforced to me most while working on Queer Eye is consumers connect to brands that have a storey and that are doing good in the world. They don’t always have to... --- ### 5 More Must-Watch Retail Revival Sessions: Success Strategies from Marketing Leaders > These 5 marketing leaders shared their success strategies with us at Retail Revival. Learn from them right here. - Published: 2021-07-15 - Modified: 2021-09-21 - URL: https://emarsystest.com/learn/blog/5-more-must-watch-success-strategies-from-marketing-leaders/ - Categories: Actionable Insights - Translation Priorities: Optional “There is divine beauty in learning... . To learn means to accept the postulate that life did not begin at my birth. Others have been here before me, and I walk in their footsteps. ”―Elie Wiesel When it comes to learning something new for your business, you could take many approaches. That’s why we put together Retail Revival, an insightful three-day worldwide event of e-commerce experts, retailers, digital marketers, and brand leaders. You can now view all of the sessions on-demand if you were unable to attend any of them live. The five must-attend sessions that you’ll find below include tremendous insights from global industry leaders and brand marketers. How BrandAlley Used First-Party Data to Drive Purchase and Marketing Decisions To drive repeat purchases and long-term customer loyalty, you need to deliver truly customized experiences that incorporate a 1:1 strategy for setting you apart from your competitors.   By leveraging first-party data, BrandAlley stays agile and develops intricate personalized marketing campaigns tailored to the user's specific needs. In BrandAlley's Retail Revival session, Alexandra Vancea, Head of Marketing, explained how they quickly adjusted to the changing needs of their customer by using first-party data. How Babbel Creates Personalized Experiences for a 10m+ Subscriber Base According to estimates, apps will generate $270 billion by 2025, greatly exceeding the $143 billion generated in 2020. Among the millions of mobile apps on the market, making yours stand out and convincing users to pay a monthly subscription fee can be a challenge.   But this... --- ### G2 Summer 2021 Report: SAP Emarsys Leads the Way in Personalization > A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. - Published: 2021-07-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-summer-2021-report-emarsys-leads-the-way-in-personalization/ - Categories: Thought Leadership - Tags: automated personalization, e-commerce, e-commerce growth, ecommerce trends, expert insights, G2, Time to Value, trends - Translation Priorities: Optional A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. G2, the respected peer-review site for tech software and services, collects data from a vast number of users. Every six months, G2 places that data under a microscope to rank the listed companies (such as Emarsys) and report on visible trends. These reports are based on feedback and reviews from real clients who use the software day in and day out.   We are humbled and honored by our wonderful clients because, for summer 2021, G2 has once again positioned Emarsys as an industry leader. We’ve been acknowledged in more than two dozen categories, most notably in personalization and marketing automation.   Here are just a few of the honors we received from G2 and, by extension, our clients:  Leader Summer 2021: E-Commerce Personalization (ranked #1)Leader Summer 2021: Mobile MarketingLeader Summer 2021: Marketing AnalyticsLeader Summer 2021: Marketing AutomationLeader Mid-Market Summer 2021: E-Commerce Personalization (ranked #1)Best Relationship Mid-Market Summer 2021: Mid-Market E-Commerce PersonalizationLeader Enterprise Summer 2021: Enterprise Marketing AutomationHigh Performer Enterprise Summer 2021: Enterprise Marketing AnalyticsLeader Small Business Summer 2021: Small Business Marketing Automation G2 bases rankings on factors such as “ease of doing business with, quality of support, and likelihood to recommend” — all wonderful concepts, if somewhat vague when looking at them from a 10,000-mile view. Read on to see what that really means. Real Talk: What Emarsys Clients Are Saying Feedback is the fuel of progress, especially in today’s world of rapid iteration and continuous delivery. For companies to make progress at the speed of modern tech, they... --- ### Save Your Marketing Team Hundreds of Hours with These 4 Time-Saving Tips from the SAP Emarsys Summer Release 2021 > You and your team can save about an entire month in time with the latest features and enhancements in the SAP Emarsys Summer Release 2021. - Published: 2021-07-14 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/save-your-marketing-team-hundreds-of-hours/ - Categories: SAP Emarsys Applied - Tags: Time to Value - Translation Priorities: Optional During the pandemic, marketers played a critical role in the success of your business. Even with lower budgets and fewer resources, you still managed to drive customer lifetime value.   After seeing how leaner marketing departments can improve bottom-line results, businesses now want more. With your marketing team running lean, and in many instances without the support of an agency, you are probably tasked with increasing revenue at a pace that exceeds your resources.   Thankfully the Emarsys Summer Release 2021 has many new features and enhancements to give more power to marketers and help you save loads of time so you can focus on improving revenue and retention, while meeting or even exceeding your company’s goal. More Time for You and Your Marketing Team With this release, we wanted to make your life easier as a marketer, even with fewer resources. The latest features within the Emarsys Summer Release 2021 can save brands upwards of 35 days! As a marketer, anything you can do to gain more time will help you succeed. With more time on your hands, you will be able to accomplish more and respond to changing customer expectations better. In addition, we know that our clients use Emarsys campaigns to generate revenue, and our goal is to see the revenue of your brand increase as you leverage these features and enhancements.   Here are some of the time-saving features you’ll find in this latest release. Save 89 minutes with this update Another feature that saves your... --- ### Les 4 meilleures stratégies de reconquête des clients à adopter > La mise en place d'une stratégie de reconquête des clients permet de réduire le taux de churn de votre clientèle et d'augmenter la rétention. Découvrez comment reconquérir vos clients et les fidéliser. - Published: 2021-07-12 - Modified: 2021-07-19 - URL: https://emarsystest.com/learn/blog/top-4-customer-win-back-strategies-for-success/ - Categories: Actionable Insights - Tags: customer experience, customer loyalty, customer loyalty program, marketing strategy, stratégie de reconquête - Translation Priorities: Optional A customer win-back strategy reduces customer churn and increases customer retention. Learn how you can get your customers back and engaged. Les consommateurs d'aujourd'hui sont versatiles et il n'est pas toujours facile de les fidéliser, car leur attention est sollicitée de toutes parts. Cela n'a rien d'étonnant quand on sait qu'ils sont bombardés de milliers de publicités chaque jour. Cependant, pour de nombreuses marques, la capacité d'attention n'est guère meilleure. Des études ont montré que si 44 % des entreprises donnent la priorité à l'acquisition, 18 % seulement se concentrent sur la rétention. Ces chiffres sont d'autant plus frappants qu'une augmentation de la rétention client de seulement 5 % peut accroître les bénéfices de 95 %. (Source : Infographic by Invesp. ) Ainsi, les consommateurs sont certes distraits par d'autres marques, mais les marques sont distraites par d'autres consommateurs. À moins de vendre du beurre, il est temps que vous arrêtiez de baratter sans relâche et que vous commenciez à travailler sur votre stratégie de reconquête des clients. Qu'est-ce qu'une stratégie de reconquête des clients ? Une stratégie de reconquête des clients est un programme de marketing destiné à re-engager les clients inactifs. En tant que marketeur, votre objectif est de prolonger leur parcours au sein de votre marque et d'augmenter leur valeur vie globale. Dans le monde du retail, il peut être tentant d'imaginer des stratégies uniquement axées sur les remises ou les nouveautés, mais il convient de ne pas aller trop vite. La première étape de votre stratégie n'aboutira peut-être pas à une vente immédiate, mais elle portera ses fruits à long terme. Découvrez les quatre meilleures tactiques permettant d'offrir à vos clients la valeur et l'attention... --- ### 4 estrategias nuevas garantizadas para construir mejores relaciones de cliente e impulsar los ingresos - Published: 2021-07-09 - Modified: 2021-07-13 - URL: https://emarsystest.com/es/learn/blog/4-estrategias-nuevas-de-comercio-minorista-garantizadas-para-impulsar-los-ingresos/ - Categories: Actionable Insights - Tags: marketing strategy, marketing technology - Translation Priorities: Opcional A medida que he ido siendo testigo de cómo el marketing ha cambiado con los años, cuatro pilares distintivos se aferran como verdaderos puntos significativos de innovación. Esta publicación describe cada uno de ellos y profundiza para explorar las tecnologías emergentes que nuestros ejecutivos, líderes y equipos de I+D en Emarsys consideran que impulsarán la evolución del comercio minorista en 2022 y más allá. Si las marcas de comercio minorista y electrónico pueden adoptar los pilares que se indican a continuación e incluso una o dos de las estrategias derivadas de los mismos, entonces sus consumidores con visión de futuro y conocedores de la tecnología digital apreciarán inevitablemente las experiencias personalizadas que se les ofrecen... totalmente creadas a su medida. Pongámonos a ello. Reglas de personalización Hasta ahora, la personalización ha sido, sobre todo, una de esas palabras de moda que los expertos en marketing han lanzado, pero que aún no han capitalizado. A excepción de algunos ejemplos selectos que hemos visto en marcas como Babbel, JOY Shop y Movable Ink, que lideran el camino con verdadera personalización 1:1, sigue siendo una fuente casi sin explotar. Hasta la fecha, la mayor parte de la personalización consiste en simples recomendaciones de productos basadas en algoritmos. Pero la siguiente ola debe incluir reglas de recomendación específicas del negocio, además de la lógica de recomendación utilizada. Las empresas que obtengan beneficios directos de la personalización medibles podrán: Configurar fácilmente reglas que regulen múltiples campañas / audienciasEmplear recomendaciones de afinidad visual basadas en IA... --- ### Zeigen Sie mit dem SAP Emarsys Summer Release 2021 durch Umsatzverknüpfung den Wert Ihres Marketings > Für manche Marketer ist es schwierig oder sogar unmöglich zu überblicken, wie sich ihre Marketingaktivitäten auf den Umsatz ihres Unternehmens auswirken. Erfahren Sie, wie sich das alles in Zukunft ändern wird. - Published: 2021-07-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: analytics, Marketing-Analyse, revenue analytics - Translation Priorities: Optional Der geniale Marketer und Werbetexter Gary Halbert veranstaltete gelegentlich ein Seminar, in dem er die zahlungskräftigen Teilnehmer zunächst fragte: „Stellen Sie sich vor, wir besäßen jeweils einen eigenen Hamburger-Stand und stünden miteinander im Wettbewerb, wer von uns beiden mehr Hamburger verkaufen kann. Welche Wettbewerbsvorteile würden Sie sich wünschen? “ Die Antworten der Studenten waren sehr unterschiedlich – von der besten Lage über die am besten schmeckenden Burger bis hin zum niedrigsten Preis und so weiter. Gary sagte ihnen dann, dass sie jeden Vorteil haben könnten, den sie wollten. Er würde ihren Hamburger-Stand trotzdem schlagen. Warum? Weil Gary meinte: „Der einzige Vorteil, den ich haben will, ist eine hungrige Kundschaft! “ Als Marketer, insbesondere im Direktmarketing, wissen Sie, wie wichtig es ist, Ihre „hungrigen“ Kunden zu erreichen. Doch aufgrund der verschiedenen Kanäle und Geräte, die Ihre Kunden für einen Kauf verwenden, kann es schwierig sein, Ihrer C-Suite zu vermitteln, wie wertvoll die Arbeit Ihres Teams ist. Dank der neuen Funktionen und Erweiterungen im Emarsys Summer Release 2021 werden Marketer in der Lage sein, schnell zu erkennen, wie ihre Marketingaktivitäten die Geschäftsergebnisse insgesamt beeinflussen und zum Umsatz beitragen. Wertvolle Analysen Mehr als 8. 000 Ladengeschäfte schlossen während der Pandemie in den USA. Und dieser Trend scheint sich fortzusetzen. Einzelhandelsketten wie JCPenney, Macy’s und Pier 1 Imports mussten bereits Hunderte von Filialen schließen. Marken verlassen sich mehr denn je darauf, dass Marketer Veränderungen im Kundenverhalten erkennen, Ressourcen intelligent verwalten und Daten zur Wachstumssteigerung nutzen. Wenn Sie nachvollziehen können, welche Umsätze durch Ihre Marketingaktivitäten generiert wurden, können... --- ### Demuestre el valor de su marketing y relaciónelo con los ingresos con el SAP Emarsys Summer Release 2021 > Para algunos expertos en marketing puede ser difícil e incluso imposible ver cómo sus esfuerzos de marketing repercuten en los ingresos de su empresa. Averigüe en qué medida todo esto está a punto de cambiar. - Published: 2021-07-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/ - Categories: SAP Emarsys Applied - Tags: Análisis, análisis de marketing, analytics, revenue analytics - Translation Priorities: Opcional Gary Halbert, el genial experto en marketing y editor de contenidos, organizaba de tanto en cuanto un seminario en el que primero preguntaba a sus estudiantes de alto nivel: «Si tú y yo tuviéramos un puesto de hamburguesas y estuviéramos en un concurso para ver quién vende más hamburguesas, ¿cuáles son las ventajas que quisieras tener de tu lado para ayudarte a ganar? » Las respuestas de los estudiantes eran de lo más variadas: desde conseguir la mejor ubicación, pasando por las hamburguesas más deliciosas hasta poner el precio más bajo, etc. Gary les decía que podían tener la ventaja que quisieran, pero que él seguiría ganando a su puesto. ¿Por qué? Porque Gary decía que «la única ventaja que yo quiero es una multitud que se muere de hambre». Como experto en marketing, especialmente en marketing directo, usted entiende el valor de llegar a la multitud «hambrienta», pero, habida cuenta de la diversidad de canales y dispositivos que utilizan sus clientes para realizar una compra, puede resultar difícil demostrar el valor de su equipo a la junta directiva. Afortunadamente, con las nuevas funciones y mejoras del Emarsys Summer Release 2021, los expertos en marketing podrán identificar rápidamente cómo influyen sus esfuerzos de marketing en los resultados empresariales globales y qué aportación hacen a los ingresos. Análisis valiosos Más de 8. 000 tiendas cerraron durante la pandemia en EE. UU. y parece que esta tendencia se va a mantener. Tiendas como JCPenney, Macy’s y Pier 1 Imports han tenido que... --- ### Prove the Value of Your Marketing and Tie It to Revenue with the SAP Emarsys Summer Release 2021 > It can be difficult and outright impossible for some marketers to view how their marketing efforts impact the revenue of their company. Find out how this is all about to change. - Published: 2021-07-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/prove-the-value-of-your-marketing-and-tie-it-to-revenue/ - Categories: SAP Emarsys Applied - Tags: analytics, revenue analytics - Translation Priorities: Optional Gary Halbert, the genius marketer and copywriter, would occasionally host a seminar where he would first ask the high-paying students, "If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win? " Answers from the students were all over the place, from acquiring the best location, to the best tasting burgers, to the lowest price, and so on. Gary would tell everyone they could have whatever advantage they wanted, but he’d still beat their hamburger stand. Why? Because Gary said, “The only advantage I want is a starving crowd! ”  As a marketer, especially one in direct marketing, you understand the value of reaching your “starving” crowd, yet because of the various channels and devices your customers use to make a purchase, it can be difficult to showcase the value of your team to the C-Suite. Thankfully with the new features and enhancements inside the Emarsys Summer Release 2021, marketers will be able to quickly identify how their marketing efforts influence overall business results and how they’ve contributed to revenue. Valuable Analytics More than 8,000 stores closed during the pandemic in the US, and this trend seems to be ongoing. Stores like JCPenney, Macy’s, and Pier 1 Imports have all had to shutter hundreds of brick-and-mortar locations. More than ever, brands are relying on marketers to discern changes in customer behavior, manage resources... --- ### The Advantage of a Loyalty Program > With loyalty programs you can engage customers in an effective and entertaining way and strengthen your customer retention and repeat purchases. Learn more. - Published: 2021-07-07 - Modified: 2023-11-01 - URL: https://emarsystest.com/learn/blog/the-advantage-of-a-loyalty-program/ - Categories: Innovative Perspectives, Wichtige Erkenntnisse - Tags: Kundentreue, loyalty - Translation Priorities: Optional How Personalized Rewards Communications Can Build Revenue and Retention The retail world is still recovering from a difficult 2020 that saw brick and mortar business turn digital overnight and new acquisitions grind to a halt. While most brands were already preparing for the transition before COVID-19 struck, the dramatic shift to both e-commerce and a retention-heavy strategy left many brands reeling. As the uncertainty of last year leads to a return to normalcy in 2021, the organizations that invested in their rewards programs and loyal customers are in an enviable position to rebound from last year’s chaos. In Movable Ink’s recent eBook, Retention in Luxury Retail: Launching an Impactful Luxury Loyalty Program, we outlined the uphill battle many brands face this year. With consumers “turning to the internet to find the best deals before making their purchases, and price being the driving force behind these decisions, loyalty is harder to maintain. ” E-Commerce is a double-edged sword, but one brands will rely on heavily this year. While online sales can cause a boom in new customers, it’s also much more difficult to retain them. The Role of Rewards Programs in Retention Strategy E-Commerce is a growing, but moving, target. Consumers have become more tech-savvy, taking the time to search the internet when making new purchases. The result is a more competitive landscape, where the value of customer loyalty is at an all-time high. Retention is at the forefront of every 2021 marketing strategy, making loyalty programs that communicate value to... --- ### Die Vorteile von Loyalty-Programmen > Mit Loyalty-Programmen lassen sich Kunden effektiv ansprechen und die Kundenbindung sowie Wiederholungskäufe steigern. Mehr erfahren. - Published: 2021-07-07 - Modified: 2021-08-25 - URL: https://emarsystest.com/learn/blog/the-advantage-of-a-loyalty-program/ - Categories: Wichtige Erkenntnisse - Tags: Kundentreue, loyalty - Translation Priorities: Optional Wie Sie durch eine personalisierte Kommunikation rund um Loyalty-Rewards den Umsatz und die Kauffrequenz steigern Die Retailbranche erholt sich noch immer von einem schweren Jahr 2020. Der stationäre Handel musste digitaler werden und Neuinvestitionen kamen zum Erliegen. Während sich die meisten Marken bereits vor dem Ausbruch von COVID-19 auf diese Veränderungen vorbereiteten, ließ der drastische Wandel hin zum E-Commerce und einer vom Schlagwort “Customer Retention” geprägten Strategie diejenigen Firmen ins Wanken geraten, die den Wandel nicht rechtzeitig forciert hatten. In einer Situation, in der sich nun teilweise die Rückkehr zur Normalität erahnen lässt, sind die Unternehmen, die in ihre Loyalty-Programme und somit ihre Bestandskunden investiert haben, in einer überlegenen Position. Sie haben bessere Chancen, sich vom Chaos des letzten Jahres zu erholen, da sie die vergangenen Monate genutzt haben, um einen direkten Zugang zu ihren Endkunden zu erhalten und diesen Zugang nun aktiv nutzen können. Im aktuellen eBook von Movable Ink, Retention in Luxury Retail: Launching an Impactful Luxury Loyalty Program, haben wir die Herausforderungen skizziert, mit denen viele Firmen in diesem Jahr konfrontiert sind. Da Verbraucher „das Internet nutzen, um die besten Angebote zu finden, bevor sie ihre Einkäufe tätigen, und der Preis die treibende Kraft hinter diesen Entscheidungen ist, ist es schwieriger, Loyalität aufrechtzuerhalten“. E-Commerce ist ein zweischneidiges Schwert, aber eines, auf das sich Marken dieses Jahr weiterhin stark verlassen werden. Die Nutzung von E-Commerce kann zwar regelmäßig einen Boom an Neukunden auslösen, aber es ist auch viel schwieriger geworden, diese neuen Kunden zu binden. Reward-Programme spielen für... --- ### Retail Revival 2021 - Die Top 5 Handlungsempfehlungen für den deutschen Handel > Die Erfolgsstrategien deutscher Händler haben zwei Themen im Blick: Flexibilität und Kundenzentrierung. Retail Revival 2021 lieferte hierzu spannende Impulse und Ausblicke. - Published: 2021-07-06 - Modified: 2021-07-06 - URL: https://emarsystest.com/de/learn/blog/retail-revival-2021-die-top-5-handlungsempfehlungen-fuer-den-deutschen-handel/ - Categories: Innovative Perspectives, Wichtige Erkenntnisse - Tags: loyalty, onlinehandel, retail revival - Translation Priorities: Optional Durch die Coronapandemie wurden seit März 2020 überall auf der Welt zahlreiche Veränderungen angestoßen – in den Lebensgewohnheiten, im Kaufverhalten, in der Arbeitswelt, in den Einkaufsmöglichkeiten, etc. Kaum ein Bereich unseres Alltags wurde dabei ausgelassen. Und die Frage, wie sich Marken und Händler an diese neuen Gegebenheiten anpassen, hatte große Auswirkung auf das wirtschaftliche Überleben und die Erfolgschancen während Corona, und darüber hinaus. Nach dem Erfolg unseres ersten Emarsys Digital Festival – Retail Renaissance – hat nun Retail Revival zum zweiten Mal Branchenkenner*innen, Vordenker*innen und Unternehmen zusammengebracht, um die aktuelle Situation im Einzelhandel in Deutschland und international zu beleuchten. Dabei sind nicht nur thematische Schwerpunkte innerhalb der Branche ans Licht gekommen (etwa die Idee des Commerce Anywhere, oder die Bedeutung der Kundenzentrierung), sondern auch praxisnahes Insiderwissen sowie Tipps & Tricks. In diesem Blogpost wollen wir einen genaueren Blick auf die Situation in Deutschland und die Herausforderungen und Lösungsstrategien lokaler und überregionaler Händler werfen. Dabei stellen wir 5 praxisnahe Key-Takeaways für deutsche Unternehmen im E-Commerce und klassischen Retail vor und liefern einen Ausblick auf die kommenden Wochen und Monate. 1. Kundenzentrierung ist der Weg der Zukunft Durch die Coronapandemie fand 2020 in Deutschland eine massive Verschiebung der Kaufkraft in den digitalen Handel statt. Der Onlinehandel verzeichnete ein Plus von satten 23%. Was diese Verschiebung – und andere Begleiterscheinungen der Pandemie – aber auch bewirkten, war ein Rückgang der Laufkundschaft im Stationären Handel und die allgemein kürzere Verweildauer der Käufer*innen in den Ladengeschäften. Spätestens zu dem Zeitpunkt, als der Stationäre Handel vorübergehend... --- ### Everything Has Changed: The Rise of the Subscription and On-Demand Economies > Subscriptions seem to exist for just about everything. But the bigger question is: should your company offer a subscription? Let’s dive into why you may want to. - Published: 2021-07-02 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/the-rise-of-the-subscription-and-on-demand-economies/ - Categories: Thought Leadership - Tags: on-demand economy, subscription, subscription economy - Translation Priorities: Optional Years ago it was normal to buy the latest music at a record store, and rent the latest movies and video games from a video store. Consumers had collections of albums, movies, and even video games. This creative content can now be accessed anywhere, at any time, across any device. Services like Spotify, Netflix, and Xbox Game Pass have transformed these limited and prized collections to a commodity, where anyone can easily access more albums, movies, and video games than could ever fit into a home. For this convenience a monthly fee is paid that’s typically smaller than outright purchasing an album, movie, or video game.   Subscriptions exist for audiobooks, cosmetics, shoes, groceries, meals, supplements, and many other products and services. The days when a company had a one-time deal with a customer will soon be in the past.   Offering a subscription extends a more affordable option over the high price of ownership. For example, through the Adobe Creative Cloud, consumers can access the entire suite of Adobe products for a low monthly fee vs. one hefty fee for each piece of software. Even some automotive companies, such as Volvo, are jumping into subscriptions, offering a vehicle for a monthly fee that covers all maintenance and insurance. Let’s take a look at the current subscription-based economy and what it offers to companies that provide such a service.   Why Offer a Subscription? One of the most important reasons that companies offer subscriptions is to connect with their most... --- ### 6 Effective E-Commerce Marketing Ideas to Implement > Learn six e-commerce marketing ideas that leading brands are using to improve their strategy and deliver results for their business. - Published: 2021-07-01 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/6-effective-e-commerce-marketing-ideas-to-implement/ - Categories: Actionable Insights - Tags: e-commerce, marketing strategy - Translation Priorities: Optional With an expected revenue of $5. 4 trillion by next year, the e-commerce industry is booming. That means there’s an enormous market available to online retailers as well as a growing amount of competition.   To stand out, your business has to hone a razor sharp marketing plan that engages consumers on multiple platforms, provides personalized content, and shows appreciation for your customers. This post explores six ways to do that. 1. Collect More Product Reviews Three out of four consumers don’t trust advertising and most try to avoid it. In a market where your target audience detests ads, how do you get the word out about your great products? Two words: Product reviews.   Shoppers view ads as untrustworthy sources of information because they know brands are trying to sell them something. Reviews, on the other hand, are seen as helpful information provided without any ulterior motives. This makes them a powerful source of marketing.   You want to get at least 40 reviews for every product, but more is always better. To expand your review collection, provide customers with multiple opportunities to share their thoughts.   2. Use Abandoned Cart Emails Approximately $4 trillion in merchandise is abandoned in online carts every year. This is a serious chunk of revenue that online retailers are missing out on. Luckily, you can easily recoup many of these sales with abandoned cart emails. Abandoned cart emails are incredibly effective because they target consumers that have already indicated they want a product.... --- ### Will Apple’s Mail Privacy Protection Change Email Marketing Forever? > Apple’s upcoming iOS 15, iPadOS, and macOS updates will include a major email change. Keep reading to learn how this affects your brand and what you can do about it. - Published: 2021-06-29 - Modified: 2021-06-29 - URL: https://emarsystest.com/learn/blog/will-apples-mail-privacy-protection-change-email-marketing-forever/ - Categories: Actionable Insights - Tags: email campaign, email deliverability, email marketing, email optimization - Translation Priorities: Optional Ever buy something online yet the seller never sends you the shipping information with the tracking code? You have no idea when your item will arrive, where it’s coming from, or if it was even shipped. Apple’s upcoming iOS 15 — available this Fall — will include a new feature called Mail Privacy Protection that blocks relevant tracking information from being sent back to an Email Marketing Platform and used by a marketing team to determine the open rates of emails they send. This “feature” — within Apple Mail on the upcoming iOS, iPadOS, and macOS releases — “Stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location. ” (Apple) Basically, it’s going to be impossible to get accurate open rates from subscribers using Apple Mail. Is this a real shake-up in email marketing? Keep reading to find out. Privacy Within iOS Apple has touted improved privacy features for some time now. With last year’s iOS 14, Apple added additional privacy controls, along with the ability to limit how much of a user's data is shared with companies.  In iOS 14. 5 Apple released its App Tracking Transparency (ATT) privacy feature that requires apps to request the user's permission before collecting their data. They provided the ability for a user to opt-out of IDFA... --- ### Mehr Zeit für Marketer: Das SAP Emarsys Summer Release 2021 bringt Ihnen 3 zeitsparende Innovationen > Erfahren Sie, wie wichtige Funktionen und Erweiterungen im SAP Emarsys Summer Release 2021 neue Möglichkeiten für Marketer schaffen - durch eine effektive Zeitersparnis. - Published: 2021-06-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-marketers-save-time-2021/ - Categories: SAP Emarsys Applied, SAP Emarsys in practice - Tags: marketing technology, Marketing-Technologie - Translation Priorities: Optional 2020 war ein herausforderndes Jahr für die Retail- und E-Commerce-Branche. Einige Unternehmen sind in Panik geraten, doch die klügsten und erfolgreichsten Marken haben Wege gefunden, den Dialog mit ihren Kunden aufrechtzuerhalten. Manchen gelang es sogar, neue Kunden zu gewinnen und gleichzeitig die Geschäftsergebnisse zu steigern. In diesem Szenario waren natürlich Sie, der Marketer, der stille Held. Sie und Ihre Marketing-Teams haben Wege gefunden, die Kunden kanalübergreifend anzusprechen – unabhängig davon, wo sie sich gerade befinden – und das mit den nur begrenzten Ressourcen, die Ihnen zur Verfügung stehen. Dadurch unterstützen Sie aktiv die Umsatzsteigerung Ihres Unternehmens. Außerdem konnten Sie den entscheidenden Beitrag der Marketingabteilung zum Erfolg des Unternehmens verdeutlichen. Viele Unternehmen haben einen Eindruck davon bekommen, wie sehr ihre verschlankten Marketingabteilungen das Endergebnis beeinflussen können. Und nun wollen sie natürlich mehr. Ihr Marketingteam, das nicht mehr auf die Unterstützung von Agenturen zählen kann, muss weiterhin Umsätze in einem Tempo erzielen, das die vorhandenen Ressourcen übersteigt. Die wertvollste und knappste dieser Ressourcen ist Zeit. Die gute Nachricht: Die mehr als 40 neuen Funktionen und Erweiterungen im Emarsys Summer Release 2021 sind speziell darauf ausgerichtet, Marketern mehr Möglichkeiten zu bieten. Eine der Möglichkeiten, dieses Ziel zu erreichen, ist Marketer dabei zu unterstützen, Zeit zu sparen. Wenn die Zeit nicht auf Ihrer Seite ist Zeit ist ein entscheidender Faktor für Marketer. Sie ist nicht nur schwer fassbar, weil es nie genug davon zu geben scheint, sondern auch deshalb, weil das Zeitfenster immer kleiner wird, in dem Führungskräfte Ergebnisse von der Marketingabteilung sehen möchten.... --- ### Más tiempo para los expertos en marketing: 3 innovaciones que ahorran tiempo incluidas en el SAP Emarsys Summer Release 2021 > Conozca funciones y mejoras clave del SAP Emarsys Summer Release 2021 que proporcionan más poder a los expertos en marketing dotándoles de más tiempo. - Published: 2021-06-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-marketers-save-time-2021/ - Categories: SAP Emarsys Applied - Tags: marketing technology, tecnología de marketing - Translation Priorities: Opcional 2020 fue un año lleno de desafíos para el comercio minorista y electrónico. Si bien algunas empresas han podido entrar en pánico, las marcas más inteligentes y exitosas han encontrado maneras de mantener la conversación con sus clientes e, incluso, de conseguir nuevos, a la vez que aceleran sus resultados empresariales. Por supuesto, el héroe anónimo de esta escena ha sido usted, el experto en marketing. Ha sido usted y sus equipos de marketing los que han encontrado la forma de seguir fidelizando a los clientes en todos y cada uno de los canales, allí donde estaba el cliente, con disponibilidad limitada de recursos. Como resultado de ello, ha ayudado a impulsar los ingresos de la marca y ha reafirmado la importancia vital del marketing para la empresa. Pero, ahora que las empresas han saboreado las mieles del impacto que sus adelgazados departamentos de marketing pueden tener en los resultados de la línea de base, quieren más. Se pide a su equipo de marketing, que ha sido privado del apoyo de sus agencias, que siga impulsando los ingresos a un ritmo que supera los recursos con los que cuenta, de entre los cuales el tiempo es el más valorado y limitado. La buena noticia es que las más de 40 nuevas funciones y mejoras Emarsys Summer Release 2021 se han diseñado específicamente para dotar de mayor poder a los expertos en marketing. Y una de las maneras de hacerlo es ayudando a los expertos en marketing a ahorrar tiempo. Cuando... --- ### More Time for Marketers: 3 Time-Saving Innovations Included in the SAP Emarsys Summer Release 2021 > Learn how key features and enhancements in the SAP Emarsys Summer Release 2021 give marketers more power by giving them more time. - Published: 2021-06-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-marketers-save-time-2021/ - Categories: SAP Emarsys Applied - Tags: marketing technology - Translation Priorities: Optional 2020 was a challenging year for retail and e-commerce. Although some businesses may have panicked, the savviest and most successful brands found ways to keep the conversation going with their customers, even acquiring new ones, and all the while accelerating business outcomes.   Of course, the unsung hero in that scenario was you, the marketer.   It was you and your marketing teams that found ways to continue engaging customers across any and all channels — wherever the customer was — with only limited resources available to you. As a result, you helped drive revenue for the brand, and reaffirmed marketing’s vital importance to the business. But now that businesses have gotten a taste of how much their leaner marketing departments can impact bottom line results, they want more. Your marketing team, already deprived of the support from your agencies, is being asked to continue driving revenue at a pace that exceeds the resources you have — with time as the most precious and limited of those resources. The good news is, the 40+ new features and enhancements in the Emarsys Summer Release 2021 are designed specifically to give more power to marketers. And one of the ways that is achieved is by helping marketers save time.   When Time is Not on Your Side  Time is a big factor for marketers. Not only is it elusive in that there never seems to be enough of it, but also, the window of time in which executives expect to see results... --- ### Personalisierung auf allen Ebenen – So spricht Mytheresa Kund*innen hochpersonalisiert & individuell an > Der Luxus-Onlinehändler Mytheresa verrät, wie Personalisierung auf allen Ebenen umgesetzt werden kann – in Newslettern und auf der Website. - Published: 2021-06-22 - Modified: 2025-02-05 - URL: https://emarsystest.com/de/learn/blog/personalisierung-auf-allen-ebenen-so-spricht-mytheresa-kundinnen-hochpersonalisiert-individuell-an/ - Categories: Wichtige Erkenntnisse - Tags: email marketing, newsletter, onlinehandel - Translation Priorities: Optional Eine individuelle und personalisierte Kunden-Ansprache ist ein wichtiger Aspekt des Einkaufserlebnisses – sowohl digital als auch analog. Insbesondere bei Neukund*innen oder neuen Interessent*innen einer Marke. Hier ist eine individuelle und maßgeschneiderte Betreuung und Ansprache für die langanhaltende Kundenbindung und den Erfolg eines Unternehmens essenziell. Willkommensstrecken im Newsletter-Format sind dabei ein beliebtes Mittel, um neue Kund*innen und interessierte Leads anzusprechen, über Produkte zu informieren, USPs des eigenen Unternehmens zu kommunizieren, Informationen abzufragen etc. Newsletter und E-Mails sollten dabei nicht nach einem one-size-fits-all Schema konzipiert werden, sondern stattdessen mit individuell auf Neukund*innen zugeschnittenen und personalisierten Inhalten und Kommunikationen punkten. Schließlich ist nichts wichtiger als ein guter erster Eindruck. Und im hochpreisigen Luxussegment gilt dieser Leitsatz ganz besonders. Der deutsche Onlinehändler Mytheresa steht für exklusive Luxusmode, die bequem über das Internet bestellt und in bis zu 133 Länder weltweit geliefert werden kann. Die Marke verfolgt das, was man mit Fug und Recht hochpersonalisiertes Marketing nennen kann und bietet seinen Kund*innen sowohl im eigenen Onlineshop als auch bei der Kommunikation ein individuelles und auch im Umfang der Kommunikation angepasstes Erlebnis. Während unseres diesjährigen, digitalen Retail Revival Festivals, hat Agnes Bidzinski, Team Lead E-Mail Marketing bei Mytheresa über den ausgefeilten Personalisierungsansatz des Onlinehändlers erzählt und spannende Impulse für das Newsletter- und E-Mail Marketing geliefert. Was Agnes an Eindrücken und Tipps verraten hat, sehen wir uns im Folgenden etwas genauer an.   Mit einem globalen Ansatz zu 1:1-Personalisierung Mytheresa ist mit seinen Hauptabsatzmärkten in Europa, den USA und Asien als vornehmlich digital tätiger Shop eine feste... --- ### So steigern Sie mit Post-Purchase Feedback die Wiederholungskäufe > Ihr Kunde hat endlich einen Kauf getätigt. Jetzt fragen Sie sich, was Sie als Nächstes tun sollten. Erfahren Sie, wie Sie das Post-Purchase Feedback nutzen können, um mehr Wiederholungskäufe zu erzielen. - Published: 2021-06-18 - Modified: 2021-06-30 - URL: https://emarsystest.com/learn/blog/purchase-feedback-to-drive-repeat-purchases/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: Post-Purchase Feedback, Umfrage nach dem Kauf - Translation Priorities: Optional Ich kann mich noch an diese Situation erinnern: Ich ging in ein Geschäft, um eine Jeans zurückzugeben. Der Verkäufer fragte mich, was mit der Jeans nicht in Ordnung sei. Ich wies ihn darauf hin, dass die Hosenbeine kürzer waren als die angegebenen Maße. Anstatt sich diese Information zu notieren, sagte der Verkäufer in etwa Folgendes: „Die Jeans wurden alle händisch zugeschnitten, deshalb können sich leichte Abweichungen ergeben. “ Ich weiß nicht, wie es bei Ihnen ist, aber immer dann, wenn ich etwas umtausche, scheinen sich die Verkäufer nie aufzuschreiben, warum ich etwas zurückgebe. Sie fragen einfach nur, warum ich etwas zurückbringe, ich antworte und sie geben mir mein Geld zurück. Aus eigener Erfahrung wissen Sie, wie teuer es sein kann, neue Kunden zu finden. Treue Kunden zu halten, ist im Vergleich dazu bis zu fünfmal günstiger. Wenn Sie offen dafür sind, von Ihren Kunden zu lernen, können Sie ihnen ein positives Erlebnis bieten, das sie wiederkommen lässt und Ihnen hilft, eine stärkere Beziehung aufzubauen. Ein genaues Verständnis dafür zu entwickeln, was Ihre Kunden wollen, ist entscheidend für die Zukunft Ihrer Marke. Sie können von Ihren Kunden lernen, indem Sie nach dem Kauf eine Umfrage versenden. Sammeln Sie Feedback und nutzen Sie diese Informationen, um die zukünftigen Kaufentscheidungen Ihrer Kunden zu verbessern. Warum sollten Sie Kundenbefragungen nach dem Kauf durchführen? Als Marketer konzentrieren wir uns gerne darauf, Kunden über mehrere Kanäle zu gewinnen. Ein Video für YouTube erstellen, neue Kunden über Werbeanzeigen auf Facebook gewinnen, Leads durch Ihren Content generieren – all... --- ### Using Post-Purchase Feedback to Drive Repeat Purchases > Your customer has finally made a purchase. Now, you’re wondering what you should do next. Learn how you can leverage post-purchase feedback to drive repeat sales. - Published: 2021-06-18 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/purchase-feedback-to-drive-repeat-purchases/ - Categories: Actionable Insights - Translation Priorities: Optional I remember returning a pair of jeans to a store and the clerk asked if anything was wrong with them. I pointed out the legs were shorter than the stated measurements. Instead of noting this information, the clerk said something along the lines of “well, they’re all hand-cut so you may experience slight variations. ” I’m not sure about you, but whenever I return something, the sales associate never seems to jot down why I made the return. They simply ask the question (something along the lines of why I’m returning it), I answer, and they hand me back my money.   As you’ve experienced, finding new customers can be expensive, especially when loyal customers are up to five times less expensive to keep around. Being open to learning from customers goes a long way in providing them with a positive experience, one that will help them return, and will help you build a stronger relationship.   Understanding exactly what your customers want is pivotal to your brand’s future. You can learn from your customers by sending a survey after they purchase to gather feedback and use that information to enhance their future buying decisions. Why Implement Post-Purchase Customer Surveys?   As marketers, we like to focus on attracting customers across multiple channels. Creating a video for YouTube, bringing in new customers via Facebook Ads, generating leads through your content... all these channels can bring you new customers. But what happens after they purchase? Your customers may contribute a great... --- ### 3 Tips for Driving Customer Loyalty in the Era of Digital-First Retail > Learn how to drive customer loyalty in this new digital era of retail with insights from the latest IMRG x SAP Emarsys retail report. - Published: 2021-06-14 - Modified: 2023-08-30 - URL: https://emarsystest.com/learn/blog/3-tips-for-driving-customer-loyalty-in-the-era-of-digital-first-retail/ - Categories: Innovative Perspectives - Tags: customer loyalty, imrg, retail digital strategy - Translation Priorities: Optional COVID ushered in the digital era of retail, turning many online-curious customers into full-fledged digital-first shoppers. And now that these customers have had a taste of the convenience and efficiency that online shopping affords them, they’re likely to continue the habit.   But now that many physical stores are beginning to re-open, where will customers prefer to shop? Online? Or in-store? In truth, it’s both — every and all channels are in play.   Regardless of where and how your customers prefer to shop, your primary objective as a retail marketer remains unchanged: deliver exceptional, highly satisfying experiences that keep customers returning to your brand again and again (and positively impact the bottom line for the business). This means customer loyalty is more important than it’s ever been.   In a recently released IMRG report Driving Customer Loyalty in a Digital Era, created in partnership with Emarsys, we are given insights into how current online growth will continue, how store openings might impact purchasing patterns, and how customer expectations may change in the future — all of which can help guide your approach for driving customer loyalty in this new digital era of retail.   Here are a few key highlights. Skip the Assumptions It goes without saying that customers are your most critical asset. But if you’re not careful, it’s easy to take customers for granted. Each and every customer is different and unique, with their own set of needs and desires. Making broad assumptions about customers is risky,... --- ### 3 incroyables histoires de marques que vous ne pouvez entendre qu'au Retail Revival > Découvrez comment Lounge Underwear, Nourished Life et Roman Originals ont généré des revenus malgré les restrictions liées à la pandémie. Lire plus. - Published: 2021-06-04 - Modified: 2021-06-14 - URL: https://emarsystest.com/learn/blog/3-retailers-crushing-2021/ - Categories: Actionable Insights - Tags: retail, retail renaissance, retail revival - Translation Priorities: Optional En 2020 et 2021, les clients ont commencé à utiliser plus de points de contact en ligne que jamais. Si les progrès technologiques ont amorcé cette croissance, la COVID l'a consolidée. Il faut maintenant se tourner vers l'avenir et s'adapter à la transition inévitable vers une économie digitale basée sur l'expérience. À l'avenir, pour continuer à être pertinent vis-à-vis des clients, il faut comprendre leurs attentes, leur donner la liberté de faire des achats n'importe où et n'importe quand et leur offrir des expériences personnalisées garantissant l'échange de valeur et la conversion des points de contact en transactions. Le Retail Revival offre la possibilité d'entendre des marques du monde entier raconter leur histoire et de discuter de certains des défis les plus urgents auxquels les marketeurs sont confrontés. Parmi elles, trois entreprises - Lounge Underwear, Nourished Life et Roman Originals - combinent la technologie et les données pour établir un lien avec les clients sur tous les points de contact et générer des revenus. Découvrez leurs histoires. Lounge Underwear a vu ses ventes augmenter de 250 % en 2021 En l'espace de 5 ans, la multinationale de l'habillement Lounge Underwear a porté ses revenus à 55 millions de dollars. Lounge est un modèle de réussite de renommée mondiale dans le domaine de la mode B2C. La marque mondiale 100 % en ligne - qui n'a qu'un peu plus de cinq ans - a déménagé quatre fois et a quadruplé son personnel, qui est passé d'une vingtaine d'employés l'an dernier à... --- ### 3 Amazing Brand Stories You'll Only Hear at Retail Revival > Hear how Lounge Underwear, Nourished Life, and Roman Originals drove revenue despite pandemic-induced limitations. Read more. - Published: 2021-06-04 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/3-retailers-crushing-2021/ - Categories: Actionable Insights - Tags: retail, retail digital strategy, retail renaissance, retail revival - Translation Priorities: Optional In 2020 and into 2021, customers began using more online touch points than ever. If tech advancements initiated this growth then COVID solidified it. But moving forward, it’s about looking ahead and adapting to the inevitable transition to an experience-led digital economy. Staying relevant to customers in the future means understanding their expectations, giving them the freedom to shop anywhere at any time and delivering personalized experiences ensuring value exchange, and converting touchpoints into transactions. One of the most exciting things about Retail Revival is the chance to hear from brands across the globe as they share their stories and discuss some of the most pressing challenges marketers are facing. Three such companies — Lounge Underwear, Nourished Life, and Roman Originals — are merging tech with data to connect with customers across all touchpoints and drive revenue. Let’s check out their stories. Lounge Underwear Increased Sales 250% in 2021 Within 5 years, multinational apparel company Lounge Underwear scaled revenue to $55M. Lounge is a world-renowned success story in B2C fashion. The global pure-play e-com brand — which is just over five years old — has moved locations four times and quadrupled its staff to between 70 and 80 employees this year from about 20 last year. How did they do it? In short, by making data and personalization part of their DNA. Lounge has committed to using data to empower their strategy, and it’s a big reason they: Have grown sales 250% so far in 2021 vs. this same time... --- ### SAP-SAP Emarsys Is a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2021 > The latest Forrester Wave™ is out. Find out how SAP scored after bringing SAP Emarsys into their family and why SAP-SAP Emarsys was named a strong performer. - Published: 2021-05-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/sap-emarsys-forrester-wave-leader-2021/ - Categories: General - Tags: personalization - Translation Priorities: Optional Emarsys was named a leader in The Forrester Wave:™ Cross-Channel Campaign Management (Independent Platforms), Q4 2019, the Gartner 2020 Magic Quadrant for Personalization Engines, as well as G2’s Summer 2020 Grid® Report for E-Commerce Personalization and Mid-Market Grid® Report for E-Commerce Personalization, and G2’s Winter 2021 Report. Now that we’re part of the SAP family, we’ve been included alongside our new family within The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021. Let’s take a look at why SAP-Emarsys was named a strong performer in this latest report. Personalization v. s. Channels Many companies believe cross-channel or omnichannel marketing is the road they should travel. Yes, that’s true -- but only if personalization is the focal point. If your brand continues sending your customers the same message over and over across multiple channels (when that message has nothing to do with them) they may seek out a competitor. Your ultimate goal should be to personalize the experience of your customers. To do so, it’s necessary to understand who the customer is, what they want, at what price, in what channel, at what time, etc. A single channel cannot accomplish this. The Biggest Challenges in CCCM To best provide exceptional customer experiences, brands must leverage personalization from the vast amounts of data they acquire. Yet many brands tend to keep their data in silos, sealed off from internal teams, making it difficult to obtain a complete customer profile to achieve the best marketing campaign results. Silos are still a widespread... --- ### 9 E-Commerce Marketing Strategies to Put You Ahead of the Competition > The e-commerce arena is more competitive than ever. Explore nine e-commerce marketing strategies and tactics that can help retailers overcome the competition in 2021. - Published: 2021-05-12 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/nine-e-commerce-marketing-strategies-to-put-you-ahead-of-the-competition/ - Categories: Actionable Insights, General - Tags: e-commerce, marketing strategy - Translation Priorities: Optional As recent e-commerce statistics have shown, it is estimated that a whopping 95 percent of all purchases will be made online by 2040. However, that’s still pretty far into the future. Looking at the current e-commerce paradigm, Statista data on worldwide retail e-commerce sales shows that digital transactions amounted to a stunning $4. 28 trillion in 2020 and are expected to grow to $5. 4 trillion by 2022. Because of how ubiquitous and lucrative e-commerce has become, ensuring that merchants are employing preeminent digital marketing strategies is critical to succeeding in the increasingly competitive retail landscape. With that in mind, this post breaks down nine e-commerce marketing tactics retailers can use to dominate competitors and gain more market share. 9 E-Commerce Marketing Strategies for Online Success In today’s digital environment, there are tons of potential tactics that sellers might employ to capture new customers and retain existing customers. However, here are the nine most compelling and effective strategies: 1. Elevate the Customer Experience via Personalization Personalization has become of critical importance to e-commerce success. If this weren’t readily apparent in the era of Amazon, McKinsey data on personalizing the customer experience affirms this assertion. As the report reveals, a stunning 80% of consumers want personalization from retailers. Moreover, those who implement compelling measures tend to see “20% higher customer-satisfaction rates a 10-15% boost in sales-conversion rates. ” It’s vital for retailers to implement various personalization tactics to produce a stand-out shopping experience. These may include: Personalized product recommendations based on... --- ### Schluss mit dem "Akquise und Konversions"-Paradigma - So funktioniert Marketing entlang des gesamten Customer Lifecycles > Für Marketer, die langfristig Loyalität erzielen möchten, funktioniert das Paradigma „Akquise und Konversion“ nicht mehr. Hier erfahren Sie warum. - Published: 2021-05-05 - Modified: 2021-05-25 - URL: https://emarsystest.com/learn/blog/retention-customer-lifecycle/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: customer lifecycle marketing, customer retention - Translation Priorities: Optional Für E-Commerce-Marken sollte Customer Lifecycle Marketing kein abstraktes Konzept mehr sein. Jetzt ist es an der Zeit, den gesamten Lebenszyklus zu priorisieren und mit dem Mythos des Akquise-Marketings zu brechen. Die Gewinnung neuer Kunden ist teurer als die Bindung bestehender Kunden. Pflege, Betreuung und Hilfe für Ihre Kunden sollte daher während des gesamten Lebenszyklus im Mittelpunkt Ihres Handelns stehen. Dieser Beitrag stellt Ihnen drei praxisnahe Möglichkeiten vor, wie Sie Ihr Lifecycle Marketing im Jahr 2021 verbessern können. Sie erfahren außerdem, wie Sie alte Geschäftsstrategien mit neuen Tools und Technologien auf Vordermann bringen können und weshalb viele Einzelhändler überstürzt handeln, anstatt geduldig zu bleiben. Mythos Akquise-Marketing Marketer stehen unter enormem Druck, Ergebnisse zu liefern, den ROI zu steigern und Content produzieren zu müssen. Die Förderung der Nachfrage nach Produkten und Dienstleistungen – eine Aufgabe für die Marketing-Abteilung – entspringt der lange Zeit vorherrschenden Annahme, dass mehr Marketing mehr neue Verkäufe bedeutet, was wiederum gleichbedeutend mit höheren Geschäftsleistungen ist. Aber mehr „Business“ auf kurze Sicht schafft weder langfristig nachhaltigen Umsatz, noch hat es irgendeine Korrelation zum Customer-Lifetime-Value. "Der CLTV hat Einfluss auf viele Faktoren: Wie viel Sie ausgeben sollten, um Kunden zu akquirieren, zu welchen Preispunkten Ihre Produkte angeboten werden müssen, wie Sie die Wirkung von Promotions messen und was Sie tun müssen, um Ihre Kunden zu binden. Der CLTV deckt das gesamte Lead-to-Loyalty-Spektrum ab und ist deshalb eine so wichtige Kennzahl, die es zu messen und zu optimieren gilt" Rak Singh, SMITH, VP Growth and Optimization Wer alles auf Akquise setzt, spielt ein riskantes... --- ### Break Free from the Acquire-and-Convert Paradigm: Market Across the Full Customer Lifecycle > The acquire-and-convert paradigm will no longer work for marketers who are serious about creating longer-term loyalty. Read more. - Published: 2021-05-05 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/retention-customer-lifecycle/ - Categories: Actionable Insights - Tags: customer lifecycle marketing, customer retention - Translation Priorities: Optional Customer lifecycle marketing can no longer be an abstraction for e-commerce brands. It’s time to prioritize the entire lifecycle and break away from the acquisition marketing myth. Acquiring new customers is more costly than retaining existing customers. Nurturing, servicing, and helping customers should be at the core of everything you do throughout the entire lifecycle. This post will show you three actionable ways to improve your lifecycle marketing in 2021. You’ll also learn how to reverse old business strategies with new tools and tech, and why many retailers rush instead of patiently retaining. The Acquisition Marketing Myth Marketers are under enormous pressure to deliver results, drive ROI, and produce content. Driving demand for products and services — tasked to the marketing department — stems from a long-held assumption that more marketing means more new sales which equals more business. But more business in the short term does nothing to create sustainable revenue in the long term, nor does it have any correlation to customer lifetime value. "CLTV influences so many things; how much you should spend to acquire customers, what price points your products need to be at, how you measure the impact of promotions and what you need to do to keep your customers engaged and loyal. CLTV covers the entire Lead-to-Loyalty spectrum, which is why it is such an important metric to measure and to optimize. " Rak Singh, SMITH, VP Growth and Optimization Acquisition is a dicey game to bet everything on. The best thing you can... --- ### So erfassen Sie Zero-Party-Daten (+ praxisnahe Beispiele) > Angesichts zunehmender Datenschutzbedenken und Branchenvorschriften verlassen sich Marketer heute mehr denn je auf Zero-Party-Daten. Erfahren Sie, wie auch Sie Zero-Party-Daten erfassen können. - Published: 2021-05-04 - Modified: 2021-05-18 - URL: https://emarsystest.com/learn/blog/collecting-zero-party-data/ - Categories: Actionable Insights, How to, Innovative Perspectives, Wichtige Erkenntnisse - Tags: Zero-Party Daten - Translation Priorities: Optional Da das Bewusstsein der Kunden für Datenschutzbelange und Branchenvorschriften wie die DSGVO in Europa, den PDPA in Singapur und den CCPA in den USA zunimmt, verlassen sich Marketer mehr und mehr auf jene Zero-Party-Daten, die Verbraucher bewusst über sich selbst preisgeben. Es gibt eine Vielzahl von Möglichkeiten, wie Sie diese Daten erfassen und für ein besseres Kundenerlebnis einsetzen können. Im Folgenden erfahren Sie mehr über Zero-Party-Daten und wie Kunden Ihnen diese Informationen zur Verfügung stellen können. Was sind Zero-Party-Daten? Forrester hat den Begriff „zero-party data“ eingeführt und erklärt, dass es sich dabei um „Daten handelt, die ein Kunde absichtlich und proaktiv mit einer Marke teilt. Das kann folgende Daten umfassen: Preference Center-Daten, Daten zu Kaufabsichten, zum persönlichen Kontext und zur Art und Weise, wie die Person von der Marke erkannt werden möchte. “ Zero-Party-Daten sind also Informationen, die ein Kunde direkt mit Ihnen über sich selbst teilt. Es ist wichtig, dass Ihre Marke diese Informationen erfasst, da Safari und Firefox sowie die jüngsten Änderungen in iOS 14 das Verfahren grundlegend verändert haben, wie eine Marke Kundendaten erfassen und die Werbe-Performance tracken kann. Vorteile von Zero-Party-Daten Kunden möchten, dass Sie mit Ihnen in Kontakt treten. Dies ist einer der Hauptgründe, warum sie Ihnen bestimmte Informationen zur Verfügung stellen. Zu den wichtigsten Vorteilen von Zero-Party-Daten gehören: Qualität und Genauigkeit: Da die Zero-Party-Daten direkt vom Kunden stammen, kann Ihre Marke sicher davon ausgehen, dass der Kunde von Ihnen hören möchte. Relevanz: Da Zero-Party-Daten direkt von Ihrer Zielgruppe stammen, erfahren Sie anhand der Präferenzen... --- ### How to Collect Zero Party Data (With Examples) > With privacy concerns and industry regulations on the rise, marketers are relying on zero-party data now, more than ever before. Learn how to collect zero-party data. - Published: 2021-05-04 - Modified: 2022-03-28 - URL: https://emarsystest.com/learn/blog/collecting-zero-party-data/ - Categories: Actionable Insights, How to - Translation Priorities: Optional As customers become more aware of privacy concerns and industry regulations like GDPR in Europe, PDPA in Singapore, and the CCPA in the USA, marketers are relying more and more on the zero-party data that consumers intentionally share about themselves.   There are a multitude of ways you can capture this data and use it to provide richer customer experiences. Let’s explore zero-party data and how customers can provide you with this information. What is Zero-Party Data?   Forrester coined the term zero-party data and states it’s “Data that a customer intentionally and proactively shares with a brand, which can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her. ”  Zero-party data is information a customer shares directly with you about themselves, and it’s vital your brand collects this information since Safari and Firefox, and recent iOS 14 changes, have fundamentally altered the way a brand collects customer data and tracks advertising performance.   Benefits of Zero-Party Data Customers want to hear from you. This is one of the main reasons they provide you with this information. The major benefits of zero-party data include: Quality and accuracy: Since zero-party data comes directly from the customer, your brand can be certain that a customer wants to hear from you.  Relevance: Because zero-party data comes straight from your audience, you learn exactly how customers would like for you to connect with them, based on their preferences.  Inexpensive: Since it already exists within your... --- ### Prepare Users for ATT Prompts: How to Apply Push Opt-In Pre-Permissioning Techniques to ATT > Learn how you can use pre-permissioning to better prepare your mobile app users for App Tracking Transparency prompts and get more opt-in. - Published: 2021-04-30 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/how-to-apply-pre-permissioning-techniques-to-app-tracking-transparency-prompts/ - Categories: How to - Tags: customer data privacy, mobile marketing, mobile subscribers - Translation Priorities: Optional It’s here. The update that marketers have been warned about, and worried about: Apple’s iOS 14. 5 has been released, along with its App Tracking Transparency privacy feature.   This feature requires apps to ask users for permission before tracking their activity. Although it’s a win for consumers in terms of protecting their privacy, it presents challenges for marketers, particularly when personalized customer experiences are becoming an expectation, and the very activity that App Tracking Transparency is gating is what fuels the experiences customers crave.   Let’s dive into what implications this has for mobile marketers, and how they can best communicate this change in order to put customers at ease and get more opt-ins.   App Track Transparency (In A Nutshell) So what is App Track Transparency — commonly abbreviated as ATT — and how does this impact the work of marketers?   The name says it all: It offers consumers transparency into how the apps they engage with might track their activities and behavior, and potentially share that information with other apps or websites. In that sense, it’s very similar to GDPR data processing in that explicit consent must come from the user.   Giving Users a Choice Consumers have long been advocating for better control over their personal data, so this isn’t a surprise. And objectively, putting privacy controls in the hands of the consumer (rather than companies) is a good thing.   As Apple’s Senior VP of Software Engineering Craig Federighi told The Wall Street Journal... --- ### Break Down the Silos or Break Your Customer Experience > Data and operational silos cost brands not only revenue, but also delivering the winning customer experience their audience demands. Learn ways to break down silos here. - Published: 2021-04-21 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/break-down-the-silos-or-break-your-customer-experience/ - Categories: Thought Leadership - Tags: customer experience, first-party data, integration, revenue - Translation Priorities: Optional Brands lean into personalization to provide a winning customer experience. Personalization requires vast amounts of good data, but sometimes a brand strands data in a silo, an isolated storage place inaccessible to the rest of the organization. How could you possibly achieve the best results without a complete customer profile? Brands with siloed data could very well damage their current relationships with customers. While it’s good news that brands are aware of this problem with 97% of executives saying data silos are negatively impacting their business, silos are still a widespread challenge: 47% of marketers say some part of their customer data is siloed and difficult to access. 47% of digital customer experience executives say that data silos are the biggest obstacle in providing an excellent customer experience. 54% of marketers say that fragmented and siloed data are the biggest barriers to leveraging customer data. The explosive growth in e-commerce has introduced so many touchpoints where great personalization data can be gathered, but if you can’t put all that channel data together into one unified profile, how successful can your digital marketing be? Your priority is to strengthen relationships by using personalized customer experiences. But that requires your brand to put your first-party data in one place where everyone can access it and see exactly what your customers want. Let’s take a look at how silos get in the way of true customer-centric marketing and what you can (must) do to eradicate them and engage customers like never before. How... --- ### Cookieless Tracking: Tips for E-Commerce Marketers in 2021 > Data privacy is becoming ever-more important in the digital age. Explore the need for cookieless tracking and tips for e-commerce marketers. - Published: 2021-04-20 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/blog/what-is-cookieless-tracking/ - Categories: General, How to - Tags: cookieless tracking, e-commerce, first-party data - Translation Priorities: Optional Google is now phasing out third-party cookies within the next year, and the need for online, cookieless tracking is imminent. Without a doubt, there has been a shift in digital marketing as we know it. Third-party cookies have played a critical role in online marketing over the last ten years. However, data privacy is becoming ever-more important in the digital age. Google is now phasing out third-party cookies within the next year, and the need for online, cookieless tracking is imminent.   Rest assured, there is still time to prepare for a cookieless world.   For marketers, the key is to find a balance between having the necessary privacy and security measures in place while still delivering a personalized user experience. This post will explore the topic of cookieless/anonymous tracking and provide marketers with tips for navigating a cookieless future. What is Cookie-based Tracking? Cookie-based tracking is when a web browser stores a cookie, a small text file, on a user’s computer to track the individual’s activity online. Cookie-based tracking monitors a user's browsing activity and tracks their IP addresses to collect data specific to the user. Typically, this information is leveraged for targeted marketing and advertising, but cookie-based tracking doesn’t have the best reputation in terms of privacy.   For example, when you choose to keep yourself logged into a particular website for future visits, your browser will store a cookie onto your computer. The website can in turn interact with and keep track of your preferences for the future, which sounds great. However, cookie-based tracking does not come without privacy concerns. Are Cookies Bad? Cookies themselves aren’t harmful... --- ### How PUMA Europe Grew its Database 5x in 6 Months with Personalized Marketing > PUMA Europe has grown their email database by 50% plus a corresponding 5x increase in revenue share attributed to email with SAP Emarsys. Read more. - Published: 2021-04-19 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/puma-europe-personalized-marketing/ - Categories: Innovative Perspectives - Tags: email marketing, personalization - Translation Priorities: Optional In the last six months, PUMA Europe — who operates in numerous countries and in multiple languages — has grown their email database by nearly 50% along with a corresponding 5x increase in revenue share attributed to email for the business. PUMA is one of the largest athletic sportswear brands in the world, but even this kind of monumental growth has been largely unforeseen across the retail space. Believe it or not, prior to adopting a new CRM tech partner, PUMA Europe had been, as David Witts, CRM Manager for the division, explained “mass sending with very little segmentation to our entire database. ” PUMA Europe’s Austria headquarters By adopting new CRM software and proven strategies, PUMA Europe cascaded their refined approach to digital transformation across the continent and plans to scale upward toward total multichannel marketing in 2021. We sat down with Witts to better understand how PUMA tapped into marketing magic during an especially rough H2 of 2020. Right Time, Right Content for Each Customer Marketers know mass marketing is dead, but for most, the move to personalization isn’t as easy as 1-2-3... except for PUMA. In the last few months, the EU team has been able to begin identifying segments within the database who were highly engaged, highly motivated and likely to purchase in the next 2-3 months. The team could then target specific customers and unlock full revenue potential, as well as generate higher engagement and open rates since content was crafted with better situational appeal.... --- ### 5 Ways to Supercharge Your Digital Marketing in Q2 > Level up and re-ignite stagnant sales with these 5 proven strategies – and see why G2 recently ranked SAP Emarsys as a Leader in each. Read more. - Published: 2021-04-16 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/5-marketing-trends-q2-2021/ - Categories: Actionable Insights - Tags: marketing strategy, marketing technology - Translation Priorities: Optional As we move into Q2 2021, marketers are looking to level up and re-ignite stagnant sales with proven strategies. A year ago, we were entering the thick of the recession, and restrictions on retail, in-store shopping, and customer accessibility were mounting. But as society and shopping begins to open back up, so do opportunities for marketers. Here’s 5 game-tested ways you can boost customer engagement in Q2 2021. 1. Grab Attention with Intention Using Transaction Emails Transactional emails are your first shot (or perfect chance, depending on lifecycle stage) to make a killer impression. Email receipts aren’t enough. A comprehensive post-purchase email outlines the purchase made, but also provides deeper value with cross-sells, product recs, and social media callouts. They move customers along; not merely move them on. 2. Make Mobile a Primary Channel of Focus It’s 2021 – there’s no excuse for a mobile CX anything less than stellar. Mobile responsive emails and websites, a functional app, and timely notifications are table stakes. Mobile-first and mobile-focused companies understand that a customer’s cell phone is a direct portal to their mind and heart, and they use it to create intimate bonds with incredibly intricate strategies, like: Timely, tailored mobile emails and SMS messages curated on a 1:1 level – at every point in the customer lifecycle Ensuring a connected experience unifying app activity with website behavior in real time  Building mobile-friendly loyalty programs with incentives, recommendations and rewards Of course, a top-tier mobile marketing strategy is predicated on the management... --- ### First-Party Data-Driven Personalization — The Golden Key to Repeat Purchase > Retail learned a couple lessons in 2020. Hear from personalization experts about how they’re putting those lessons and first-party data to work. - Published: 2021-04-15 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/first-party-data-driven-personalization-the-golden-key-to-repeat-purchase/ - Categories: Actionable Insights - Tags: first-party data - Translation Priorities: Optional With data privacy and permissions about to impact digital marketing, the importance of first-party data just increased exponentially. Some brands fear that consumers won’t share their data as willingly if they can easily opt-out, but the reality is that consumers will trade their data for a top-notch personalized customer experience. Recently, retail personalization experts sat down to discuss the current state of first-party data and how it fuels and strengthens the ongoing customer experience. Guests include: Tabitha Cassidy (Moderator), Content Manager & Research Analyst at Digital Commerce 360 Fred Gerantabee, Chief Executive Officer at FGX International Ian Rosen, Executive Vice President Digital & Strategy at Harry Rosen Dhiraj Rustagi, Vice President E-Commerce & Marketing at NorthShore Care Supply Alex Timlin, Senior Vice President, Retail, at Emarsys Let’s hit the insights highlights, but you can watch the entire discussion at any time right here. Using First-Party Data to Enhance the Shopping Experience The great gold rush of data is heating up, and retailers are discovering the best ways to use that data to deliver the shopping and purchasing experience customers want. Many brands are developing greater ways to ingest data at every appropriate touchpoint, as long as it doesn’t create friction in the experience. Canadian men’s fashion retailer Harry Rosen has leveraged quizzes to gather more information about what customers prefer in outdoor wear like coats. The quiz questions help initially personalize the product, but they also serve as a place to collect better personalization data. Customers approve of this as... --- ### Create Subscription-Worthy Mobile App Experiences With 1:1 Personalization > Discover how breaking down data silos, and using personalized, targeted campaigns helps brands convert more mobile app users into paying subscribers. - Published: 2021-04-09 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/create-subscription-worthy-mobile-app-experiences-with-personalization/ - Categories: Actionable Insights - Tags: mobile marketing - Translation Priorities: Optional Today’s customers are flocking to mobile in droves. According to Gartner, 62% of consumers are using mobile devices to research or purchase products. And Emarsys’ own research shows that 55% and 44% of US and UK consumers, respectively, do the majority of their shopping on their mobile phones. The pandemic spurred customers to lean further into mobile, and most notably, mobile apps. App downloads increased 33% in 2020, with consumers spending $143 billion on apps. Plus, 30% of US consumers and 20% of UK consumers have subscribed to a new app during lockdown (Emarsys).   Clearly, the buy-in is there — customers don’t see the use of mobile apps as some niche experience. So why is it that 70% of people who download an app only ever use it once? And why are some mobile apps still struggling to drive repeat revenue and loyalty from their user base? It’s because many businesses are not yet truly personalizing the experience for mobile app users, which hinders their ability to convert them into paying subscribers.   Let’s look at the role of personalization in creating mobile app experiences that customers will find subscription-worthy.   Getting App-solutely Personal Truly personalized mobile app experiences — the kind that lead to more paying subscribers — are cumulative, in that a lot of pieces must be in place to get it right.   It starts by delivering the right message to the right user. It needs to be sent on the right channel (yes, even with... --- ### Commerce grand public : comment John Lewis s'adapte à l'évolution du Retail > Les commerçants ont tiré des leçons essentielles du virage du digital, notamment que le commerce en magasin et le e-commerce sont plus étroitement liés qu'ils ne le pensaient. - Published: 2021-04-08 - Modified: 2021-04-16 - URL: https://emarsystest.com/learn/blog/high-street-shake-up-how-john-lewis-is-adapting-to-the-changing-retail-landscape/ - Categories: General, Thought Leadership - Tags: data, Données, personalization, personnalisation, retail - Translation Priorities: Optional Après avoir annoncé la fermeture de huit magasins au Royaume-Uni en juillet dernier, John Lewis & Partners va fermer huit autres magasins. Cette nouvelle série de fermetures définitives intervient après la première perte annuelle (517 millions de livres) enregistrée par l'entreprise, en 2020. Sharon White, présidente de John Lewis Partnership, a déclaré dans un communiqué de presse : « Le commerce grand public connaît son plus grand changement depuis des décennies, et nous suivons cette évolution. Les clients pourront continuer à bénéficier de la fiabilité de nos services, qui font notre renommée, quel que soit l'endroit où ils souhaitent faire leurs achats ». John Lewis, qui a ouvert ses portes en 1864, est connu pour son service client de qualité, et de nombreux clients de la prestigieuse marque se déplacer pour se rendre dans ses magasins. Mais en moins d'un an, le commerçant a fermé environ un tiers de ses magasins au Royaume-Uni. « Il est évident que, dans certains quartiers, les magasins John Lewis ne sont plus rentables » a déclaré Sharon White. En dépit du fait que les 34 magasins John Lewis commencent à rouvrir leurs portes depuis le 12 avril, qu'est-ce que cela implique pour l'avenir de la marque ? Comment va-t-elle éviter de nouvelles fermetures ? Et comment va-t-elle engager ses clients en ligne et en magasin ? Les raisons pour lesquelles les magasins John Lewis ne rouvriront pas Le démantèlement de l'empire des magasins John Lewis a commencé il y a quelques années déjà, et... --- ### High Street Shake Up: How John Lewis Is Adapting to the Changing Retail Landscape > Retailers have learned vital lessons from the digital shift, one of which is that in-store and online are more closely linked than they’d thought. - Published: 2021-04-08 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/high-street-shake-up-how-john-lewis-is-adapting-to-the-changing-retail-landscape/ - Categories: General, Thought Leadership - Tags: data, personalization, retail - Translation Priorities: Optional John Lewis & Partners are closing eight more stores, after announcing last July that they would close an initial eight stores throughout the UK. This new round of permanent closures comes after the high-street retailer recorded its first annual loss (£517 million) ever in 2020. In a press release, Sharon White, Chairperson of the John Lewis Partnership, stated, “The high street is going through its biggest change for a generation, and we are changing with it. Customers will still be able to get the trusted service that we are known for — however and wherever they want to shop. ” First opened in 1864, John Lewis has come to be known for their world-class customer service, and many customers of the prestigious brand travel to visit their stores. But in less than a year, the retailer has chopped about a third of their stores in the UK. "There is no getting away from the fact that some areas can no longer profitably sustain a John Lewis store,” White said. Despite the 34 John Lewis stores that will begin reopening on April 12, what does this mean for the brand going forward? How will they prevent further closures? And how will they engage customers both online and in-store?   Why John Lewis Stores Won’t Reopen The unraveling of the John Lewis empire of stores has been developing for a few years, even after record revenue gains in 2019. The ongoing digital transformation that brands have invested in for many years now... --- ### Personalisiertes Marketing: Wie Sie mit Ihren Kundendaten bessere Ergebnisse erzielen > Die Datenbank Ihres Unternehmens ist eine wahre Goldgrube. Damit können Sie mit Kunden in Verbindung treten, ihnen individuelle Erlebnisse bieten und sie zu regelmäßigen Käufen inspirieren. Im Folgenden erfahren Sie mehr. - Published: 2021-04-07 - Modified: 2021-04-30 - URL: https://emarsystest.com/de/learn/blog/personalisiertes-marketing/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: Marketing Personalisierung, Personalisierung - Translation Priorities: Optional Location, Location, Location... das Mantra der Immobilienbranche. Das Gleiche gilt auch für den Einzelhandel. Nehmen wir an, Sie verkaufen Luxus-Anzüge im Wert von 10. 000€ und Taschen für 2. 000€. Dann sollten Sie Läden an Top-Adressen wie z. B. auf der Kö in Düsseldorf oder dem Ku’damm in Berlin führen: Die hiesige Kundschaft rechnet mit Premium-Preisen und erwartet einen rundum exklusiven Service. So ein exklusiver Standort ist teuer und nicht für jedes Unternehmen geeignet. Bei der Entwicklung eines Online-Shops müssen Unternehmen hingegen nicht um den perfekten Standort kämpfen. Egal ob Sie lediglich online oder zusätzlich in physischen Geschäften vertreten sind: 75% der Verbraucher kaufen mit einer höheren Wahrscheinlichkeit von einem Unternehmen, das sie beim Namen kennt, und ihnen Empfehlungen passend zu ihren vergangenen Käufen präsentiert. Bei der Personalisierung geht es um so viel mehr als einen Vornamen in einer E-Mail. Es ist der Prozess zur Erstellung von personalisiertem Content auf Grundlage spezifischer Daten. Diese werden zu diesem Zweck analysiert und anhand automatisierter Technologie zur persönlichen Interaktion mit dem Kunden in Echtzeit eingesetzt. Manche Unternehmen investieren zwar Unmengen in die Neukundenakquise, doch vernachlässigen sie dann oft die Interaktion und die Erstellung persönlicher Erlebnisse, um diese Neukunden an sich zu binden. Hier schafft die Personalisierung Abhilfe. Im Folgenden beleuchten wir, wie Sie mit personalisiertem Marketing das Engagement Ihrer Kunden steigern und mit jedem von ihnen persönlich interagieren können. Versetzen Sie sich in Ihre Kunden „Personalisierung ist für Unternehmen zur Norm geworden: Die persönliche Verbindung mit den eigenen Kunden kann den Ausschlag darüber... --- ### What is an Omnichannel Customer Engagement Strategy? > Creating an omnichannel customer engagement strategy is key for your brand to deliver a seamless, cross-channel customer experience and remain a successful competitor in your industry. Learn more. - Published: 2021-04-07 - Modified: 2024-03-06 - URL: https://emarsystest.com/learn/blog/omnichannel-customer-engagement-strategy/ - Categories: Guides - Tags: omnichannel, omnichannel customer engagement, omnichannel marketing - Translation Priorities: Optional Table of Contents Definition: Omnichannel Customer Engagement What is an Omnichannel Customer Engagement Strategy?   The Challenges of Omnichannel Customer Engagement Creating Consistency Across Channels Unifying Omnichannel Customer Data Facilitating Effective Communication Personalizing the Customer Experience The Benefits of an Omnichannel Customer Engagement Platform Unified Customer Data Unified Customer Profiles for A More Personalized Experience Customer Segmentation Increased Customer Retention & Customer Loyalty How to Create a Successful Omnichannel Customer Engagement Strategy 1. Determine Which Channels Your Customers are Using 2. Map Your Customer Journey 3. Match Your Content With the Appropriate Channel 4. Provide Cross-channel Customer Support 5. Invest in Your Marketing Stack The Future Is: Omnichannel Customer Engagement Strategy Final Thoughts Not long ago, retail was simple. Customers interacted with brands through mass-market advertising and TV commercials. They went into the physical store to make purchases and called into businesses to place their orders. Digital communication technologies, such as the Internet, social media, and email, have completely changed the game. Today, consumers can shop from a multitude of channels including web, mobile, brick and mortar storefronts, and more. The digital and physical worlds have collided and customers have grown to expect an omnichannel experience. In this day and age, brands can no longer solely rely on the quality of their customer service to make sure their customers keep coming back. Now, brands must focus on consistently engaging with their audiences across multiple channels. By providing multiple ways for customers to interact and engage with your brand, you are... --- ### Comment PUMA Europe a multiplié sa base de données par 5 en 6 mois grâce au marketing personnalisé > Grâce à SAP Emarsys, PUMA Europe a fait croître sa base de données email de 50 % et a multiplié par 5 la part de revenus attribuée au email. Lire la suite. - Published: 2021-04-01 - Modified: 2021-04-20 - URL: https://emarsystest.com/learn/blog/puma-europe-personalized-marketing/ - Categories: Innovative Perspectives - Tags: email marketing, personalization, personnalisation - Translation Priorities: Optional Au cours des six derniers mois, PUMA Europe, qui exerce ses activités dans de nombreux pays et en différentes langues, a vu sa base de données email augmenter de près de 50 %, multipliant par 5 la part des revenus de l'entreprise attribués aux emails. PUMA est la troisième plus grande marque de vêtements de sport au monde, mais dans le secteur du retail, rien ne laissait présager cette croissance spectaculaire. Croyez-le ou non, avant d'adopter un nouveau partenaire tech CRM, PUMA Europe procédait à « des envois en masse avec très peu de segmentation à l'ensemble de la base de données », comme l'explique David Witts, CRM Manager. Siège de PUMA Europe en Autriche En adoptant un nouveau logiciel CRM et des stratégies éprouvées, PUMA Europe a étendu son approche perfectionnée de la transformation digitale à l'ensemble du continent et prévoit de passer à un marketing totalement multicanal en 2021. Nous avons rencontré M.  Witts pour savoir comment sa petite équipe a réussi à tirer parti de la magie du marketing au cours d'un second semestre 2020 particulièrement difficile. Le bon moment, le bon contenu pour chaque client Les marketeurs savent que le marketing de masse est mort, mais pour la plupart, le passage à la personnalisation n'est pas si simple... sauf pour PUMA. Au cours des derniers mois, l'équipe Europe a pu commencer à identifier, dans sa base de données, les segments fortement engagés, très motivés et susceptibles d'acheter dans les 2 ou 3 prochains mois. L'équipe a ensuite pu cibler des clients... --- ### 3 Marketing-Empfehlungen für mehr Erfolg in einer sich ständig verändernden Retail-Landschaft > In einem aktuellen Webinar stellt Alex Timlin, SVP Verticals bei SAP Emarsys, wichtige Maßnahmen vor, die Marketer aus dem Einzelhandel jetzt ergreifen sollten. Mit diesen Maßnahmen können Sie verbesserte Kundenerlebnisse mit 1:1 Personalisierung bereitstellen und Ihre Geschäftsergebnisse mithilfe von Daten und Customer-Loyalty-Programmen verbessern. - Published: 2021-03-31 - Modified: 2021-04-07 - URL: https://emarsystest.com/learn/blog/3-marketing-must-dos-to-succeed-in-an-ever-evolving-retail-landscape/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: Datengewinnung, digitales Kundenerlebnis, Earned Data - Translation Priorities: Optional Die erfolgreichsten Einzelhandelsmarken konzentrieren sich derzeit darauf, das digitale Erlebnis für ihre Kunden zu verbessern. Bedenkt man die rasante digitale Transformation, die im Jahr 2020 ihren Anfang nahm, dann ist das nicht verwunderlich. Die Irrungen und Wirrungen, die die Pandemie mit sich brachte, sind uns allen natürlich nach wie vor sehr präsent und haben die Nachfrage der Kunden nach zufriedenstellenden, personalisierten Erlebnissen über sämtliche Kanäle hinweg beflügelt. Auf die Einzelhandelsmarken wurde Druck ausgeübt, sich weiterzuentwickeln, und Marketer mussten dies entsprechend umzusetzen. Die Evolution des Einzelhandels geht jetzt weiter – bis weit ins Jahr 2021. Marketer aus dem Einzelhandel setzen das Gelernte aus dem Jahr 2020 in die Praxis um und passen sich den neuen Herausforderungen an. So sind sie in der Lage, weiterhin ihre Kunden zufriedenzustellen und die Ergebnisse für ihr Unternehmen nachhaltig zu steigern. In einem aktuellen Webinar referiert Alex Timlin, SVP Verticals bei Emarsys, über einige wichtige Maßnahmen, die Marken unbedingt ergreifen sollten, um im Jahr 2021 erfolgreich zu sein. Hier sind einige wichtige Erkenntnisse aus dieser Session. Seien Sie offen für Veränderungen Im Jahr 2020 mussten Marken radikale Veränderungen umsetzen, um überleben zu können. Manchmal ist das jedoch einfacher gesagt als getan. Erfolgreiche Marken haben die folgenden wichtigen Veränderungen umgesetzt: 1. Bieten Sie mehr als nur Angebote und Rabatte, um ein besseres Customer Engagement zu erzielen Üppige Rabatte oder auffällige Verkaufsaktionen können bei Kunden Aufmerksamkeit erregen. Doch führt das letztendlich zu einer dauerhaften Kundenbeziehung? Nicht wirklich. Konzentrieren Sie sich auf Möglichkeiten, Verbindungen mit Kunden zu knüpfen, bei denen Sie keine großen Banner-Verkaufsaktionen mit... --- ### 3 Marketing Must-Dos to Succeed in an Ever-Evolving Retail Landscape > Learn tips for delivering more 1:1 personalized customer experiences and driving business results using first-party data and customer loyalty. - Published: 2021-03-31 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/3-marketing-must-dos-to-succeed-in-an-ever-evolving-retail-landscape/ - Categories: Actionable Insights - Translation Priorities: Optional The most successful retail brands right now are focused on enhancing the digital experience for their customers. This comes as no surprise, considering the rapid digital transformation that began in 2020. No need to rehash the trials and tribulations brought on by the pandemic, but needless to say, it spurred customer demand for satisfying, personalized experiences across any and all channels. And the pressure was placed on retail brands to evolve, and for marketers to deliver. The retail evolution continues now, well into 2021. Retail marketers are putting into practice what was learned from 2020, and adapting to new challenges that 2021 presents, so that they can continue to satisfy customers and drive results for the business.   In a recent webinar, Alex Timlin, SVP Verticals at Emarsys, shared some of the important actions brands must take to succeed in 2021.   Here are a few key takeaways from the session. Be Willing to Pivot During 2020, brands had to pivot to survive. Sometimes, that is easier said than done. But successful brands made these three critical pivots: #1. For better customer engagement, go beyond offers and discounts A hefty discount or flashy sale can get a customer’s attention. But will it really lead to a long-lasting relationship with a customer? Not likely.   Focus on ways to forge connections with customers that don’t require big banner sales events of 50% off coupons. Loyalty programs are a good way to do this, but you can also offer relevant, meaningful, in-the-moment... --- ### Was sind First-Party-Daten? Der ultimative Leitfaden > First-Party-Daten sind alle Daten, die Sie direkt von Ihrer Zielgruppe oder Kundendatenbank beziehen. Erfahren Sie mehr über die verschiedenen Formen der Kundendaten und wie Sie sie am effektivsten einsetzen können. - Published: 2021-03-24 - Modified: 2021-04-06 - URL: https://emarsystest.com/learn/blog/what-is-first-party-data/ - Categories: Guides - Tags: first party data, First-Party-Daten - Translation Priorities: Optional Historically, digital marketers have relied upon first-, second-, and third-party customer data to personalize content and anticipate customer needs, but with Google phasing out third-party cookies by 2022 and customer data regulations on the rise, what's a marketer to do? The answer lies in first-party data. Inhalt Was sind First-Party-Daten? Was ist der Unterschied zwischen First-, Second- und Third-Party-Daten? Definition von Second-Party-DatenDefinition von Third-Party-DatenBeispiele für First-Party-DatenWie werden First-Party-Daten erfasst? Wie werden First-Party-Daten verwendet? Vorteile der Nutzung von First-Party-DatenEine First-Party-Daten-Strategie entwickelnDen eigenen Datenbestand sichtenDatenbedarf festlegenDaten erfassen und speichernCustomer Engagement Plattform oder CRM verwendenTesten, messen und anpassenFazit Die Kundendatenlandschaft und die Erstellung personalisierter Customer Experiences sind heute wichtiger denn je. Zum einen erwarten Kunden von Unternehmen, dass die ihnen präsentierten Inhalte auf ihre Vorlieben und Wünsche zugeschnitten sind. Zum anderen wünschen sie sich mehr Transparenz und Kontrolle bei der Weitergabe und der Verarbeitung ihrer personenbezogenen Daten. Bisher standen digitalen Marketern First-, Second- und Third-Party-Daten zur Verfügung, um ihren Content zu personalisieren und Kundenwünschen zu entsprechen. Doch angesichts von Googles Abschaffung der Drittanbieter-Cookies bis 2022 und neuer Datenschutzregeln stehen Marketer vor der Frage, wie sie am besten handeln sollen. Die Antwort liefern First-Party-Daten. Was sind First-Party-Daten? First-Party-Daten sind all jene Daten, die Sie direkt von Ihrer Zielgruppe oder Kundendatenbank beziehen. Die Nutzung von First-Party-Daten birgt viele Vorteile und Mehrwerte. Sie liefern die relevantesten Insights zu Ihrer Zielgruppe, mit denen Sie wertvolle Erlebnisse für Ihre Kunden gestalten können. Gleichzeitig können Sie mit First-Party-Daten Ihre Retargeting-Strategie optimieren und zukünftige Trends voraussagen. First-Party-Daten sind in vielerlei Hinsicht die wertvollste Form von Kundendaten. Erstens, weil es die Daten sind, die Sie aus erster Hand bezogen haben – also die zuverlässigsten Informationen, die Ihnen vorliegen. Zweitens, weil Sie First-Party-Daten ohne Zusatzkosten erfassen können, was sie zu einer besonders günstigen Variante machen. Und drittens: Der... --- ### Que sont les first party data ? Le guide complet > Les first party data sont toutes les informations collectées directement auprès de votre audience ou de votre clientèle. Découvrez quels sont les différents types de données clients et comment les utiliser. - Published: 2021-03-24 - Modified: 2021-04-06 - URL: https://emarsystest.com/learn/blog/what-is-first-party-data/ - Categories: Guides - Tags: first party data - Translation Priorities: Optional Historically, digital marketers have relied upon first-, second-, and third-party customer data to personalize content and anticipate customer needs, but with Google phasing out third-party cookies by 2022 and customer data regulations on the rise, what's a marketer to do? The answer lies in first-party data. Table des matières Que sont les first party dataQuelle est la différence entre les first, les second et les third party dataUne définition des second party dataUne définition des third party dataExemples de first party dataComment sont collectées les first party dataComment sont utilisées les first party dataLes avantages liés à l'utilisation des first party dataComment élaborer une stratégie de first party dataFaire l'inventaire des données clients existantesDéterminer vos besoins en matière de donnéesRassembler et collecter les donnéesUtiliser une plateforme d'engagement client ou CRMTester, mesurer et perfectionnerConclusion À l'heure actuelle, la question des données clients et la création d'expériences personnalisées pour les consommateurs sont au cœur des débats. Si les clients souhaitent recevoir un contenu adapté à leurs préférences et à leurs besoins, ils exigent également une plus grande transparence et un meilleur contrôle de l'utilisation de leurs données personnelles. Historiquement, les marketeurs digitaux utilisent les données clients first, second et third party pour personnaliser leur contenu et anticiper les besoins des clients. Cependant, Google prévoit de supprimer progressivement les third party cookies d'ici 2022 et les réglementations sur les données clients se multiplient. Que sont censés faire les marketeurs ? La réponse réside dans les first party data. Que sont les first party data ? Les first party data sont toutes les informations collectées directement auprès de votre audience ou de votre clientèle. L'utilisation des first party data présente de nombreux avantages et ces données sont précieuses. Les first party data fournissent les meilleures informations sur votre audience, ce qui vous... --- ### What is First-Party Data? A Complete Guide > First-party data is any information collected directly from your audience or customer base. Learn more about the different types of customer data and how to use them. - Published: 2021-03-24 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/blog/what-is-first-party-data/ - Categories: Guides - Tags: first party data - Translation Priorities: Optional Historically, digital marketers have relied upon first-, second-, and third-party customer data to personalize content and anticipate customer needs, but with Google phasing out third-party cookies by 2022 and customer data regulations on the rise, what's a marketer to do? The answer lies in first-party data. Table of Contents What is First-Party Data What is the Difference Between First-, Second-, and Third-Party Data A Definition of Second-Party Data A Definition of Third-Party Data Examples of First-Party Data How is First-Party Data Collected How is First-Party Data Used Benefits of Using First-Party Data How to Develop a First-Party Data Strategy Inventory Existing Customer Data Determine Your Data Needs Gather and Collect Data Leverage a Customer Engagement Platform or CRM Test, Measure, and Refine Final Thoughts The customer data landscape and how to create personalized experiences for consumers is a major discussion in the current day and age. While customers expect content to be tailored to their preferences and needs, they’re also demanding greater transparency and control over how their personal data is used.   Historically, digital marketers have relied upon first-, second-, and third-party customer data to personalize content and anticipate customer needs, but with Google phasing out third-party cookies by 2022 and customer data regulations on the rise, what’s a marketer to do? The answer lies in first-party data. What is First-Party Data? First-party data is any information collected directly from your audience or customer base. There are many advantages of using first-party data and value that this data can offer. First-party data provides the most quality insights into your audience so you can create a personalized experience for users, improve the retargeting strategy to better performance, and predict future trends.   First-party data is top quality when compared to other forms of customer data for... --- ### Jeder Kanal zählt: Warum eine Omnichannel CX entscheidend für das Retail Marketing ist > Eine kanalübergreifende CX ist entscheidend für den Marketingerfolg im Einzelhandel. Erfahren Sie mehr über eine rundum personalisierte Experience. - Published: 2021-03-18 - Modified: 2021-03-31 - URL: https://emarsystest.com/learn/blog/why-omnichannel-cx-is-fundamental-for-retail-marketing/ - Categories: Actionable Insights, Wichtige Erkenntnisse - Tags: omnichannel marketing, retail - Translation Priorities: Optional Unternehmen mit einem einzigen Kaufkanal sind mittlerweile sehr selten. E-Commerce ist beliebter denn je und auch die Kunden gewöhnen sich immer mehr an die Vorzüge digitaler Kanäle, z. B. Web, mobiles Surfen oder Apps. Spätestens seit dem Ausbruch der Corona Pandemie sind selbst Traditionalisten, die früher ausschließlich im physischen Ladengeschäft einkauften, zur bequemeren (und zeitweise allein möglichen) Option des Online-Shoppings gewechselt. Und das wird sich auch in Zukunft nicht ändern. Noch nie standen Kunden so viele Online-Kanäle wie heute zur Verfügung – und die Mehrheit bevorzugt diese Kanäle. Und mit der anstehenden Wiedereröffnung des stationären Handels rund um den Globus feiert auch das Shopping im Laden sein Comeback. Jeder Kanal ist im Einsatz – dabei kommt es für die Kunden nicht darauf an, über welchen Kanal sie einkaufen. Für sie gehören alle Kanäle zur gleichen Experience. Daher müssen Ihre Marketing-Maßnahmen alle Kanäle miteinbeziehen. Damit Ihr Unternehmen den Erwartungen der Kunden entsprechen und ihre Zufriedenheit zugunsten Ihrer Geschäftsergebnisse gewährleisten kann, benötigen Sie reibungslose, konstante, rundum personalisierte Erlebnisse an allen Touchpoints. Dafür muss eine kanalübergreifende CX zu einer Ihrer Marketing-Prioritäten werden. Ohne eine Omnichannel-Experience ist Ihr Service nicht kundenrelevant Sie haben eine personalisierte E-Mail erstellt, die perfekt auf die Bedürfnisse und Wünsche Ihrer Kunden eingeht. Doch was, wenn sie bei Ihren Kunden direkt im Papierkorb landet, weil sie in ihrem Postfach einen Filter für unerwünschte Werbemails eingerichtet haben? Dann verfehlt die auf einen einzigen Kanal zugeschnittene Kommunikation ihr Ziel. Ein anderes Beispiel: Auf Ihrer Website sieht ein Besucher personalisierte Banner mit Angeboten,... --- ### Every Channel Is In Play: Why Omnichannel CX is Fundamental for Retail Marketing > Learn why omnichannel CX, and the ability to deliver seamless 1:1 experiences across all touchpoints, matters for driving business results. - Published: 2021-03-18 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/why-omnichannel-cx-is-fundamental-for-retail-marketing/ - Categories: Actionable Insights - Tags: omnichannel marketing, retail - Translation Priorities: Optional You’d be hard-pressed to find a single-channel shopper these days.   E-commerce is rapidly growing, and customers are leaning into the ease and convenience of digital channels — web, mobile, apps, and more. The handful of traditionalists who previously would only shop in a brick-and-mortar store likely gave up those traditions once the pandemic hit, and online shopping became the best (or only) option. There’s no going back. Customers are now shopping on more channels than ever before, and the majority prefer these channels. And with stores re-opening around the world, in-store shopping is coming back in full swing. Every channel is in play, and to the customer, no matter where they shop, it’s all the same brand experience. So your retail marketing execution must consider all channels. To deliver on these expectations, keep customers satisfied, and drive business results for your retail brand, you must provide customers with seamless, continuous, and personalized experiences across all touchpoints. This requires you to make omnichannel CX a fundamental marketing priority.   If Your Brand Experiences Aren’t Omnichannel, It’s a Customer Disservice Imagine you craft an email that’s perfectly personalized; totally tailored to a customer’s specific needs and interests. But then what if that email goes straight into the customer's junk email account that they set up exclusively for unwanted marketing messages, and they hardly ever check it? That single-channel communication was ineffective. Or imagine your website shows banners featuring highly personalized product offers when a customer visits, but when that same customer... --- ### Is Your Brand Ready for the Imminent Revival of Retail? > A revival of retail is imminent. This June, we’re bringing together retail marketing leaders to share their strategies for success. - Published: 2021-03-16 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/retail-revival-2021/ - Categories: Innovative Perspectives - Translation Priorities: Optional Is Your Brand Ready for the Retail Revival? A resurrection of retail is imminent, primed by hard-learned lessons forcing brands to re-examine altered customer journeys in response to a roller coaster 2020. The #1 goal of retailers and brand marketers, now, should be to continue delivering truly remarkable, 100% customer-led interactions that drive business growth despite cultural trends, data regulations, or government mandates. All three are spurring foundational shifts that are shaking the bedrock of what outdated marketing strategies have been built on. This June, we’re bringing together retail leaders and experts to share tools, information, and strategies needed to succeed in this new, customer-centric climate. This post discusses why such a revival of retail is upon us. A Shifting Retail Tide While the in-store shopping experience shifted dramatically in 2020 — with mandated masks, contactless payment, click-and-collect options, limits on in-store shoppers, and social distancing — those who weren’t acclimating to the rise of the digital economy suffered. The Impact of the Pandemic: By the Numbers The landscape of commerce shifted after a devastating economic blow to everyone due to the pandemic. 50 million U. S. workers were laid-off or furloughed during COVID-19. 100,000 U. S. businesses closed their doors permanently. Spurred by the consumer’s transition to online, e-commerce has grown, reaching $211. 5 billion in Q2, up 32% from Q1 and 45% year-over-year. Surviving the transitory turmoil will require stepping into an entirely new dynamic — one empowered by technology that demands total customer obsession both in-store and... --- ### L'analyse des revenus : le meilleur moyen de mesurer et de générer des résultats rentables > L'analyse des revenus ne se contente pas de vous montrer quelles campagnes fonctionnent le mieux et sur quels segments. Elle permet également de générer des revenus. Découvrez comment vous pouvez tirer parti de cet outil puissant. - Published: 2021-03-11 - Modified: 2021-04-07 - URL: https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/ - Categories: Thought Leadership - Tags: analyse, analyse des revenus, e-commerce, first-party data, retail, revenue analytics - Translation Priorities: Optional En 2020, les achats en ligne ont explosé. En janvier 2021, 4,66 milliards de personnes utilisaient Internet, soit une hausse de 316 millions (+7,3 %) par rapport à l'année précédente. Face à une telle croissance du e-commerce, les marketeurs subissent de plus en plus la pression des résultats. Selon Forrester, la plupart des marques vont augmenter le volume de leurs messages marketing (email, SMS, push, etc. ) de 40 % au cours de l'année à venir. Les changements en matière de protection de la vie privée auront un impact sur les résultats financiers. Parallèlement, de nombreuses marques réduisent leurs budgets marketing. Outre les objectifs de croissance des revenus, la pression subie par les marketeurs les appelle à se montrer efficaces, agiles et à être en mesure de suivre les performances. Les analyses permettent de déterminer (plutôt que de deviner) quelles campagnes fonctionnent sur quels segments, et l'attribution du revenu vous indique avec précision comment les activités marketing génèrent des ventes. L'attribution du revenu a traditionnellement été utilisée dans le marketing payant, avec l'utilisation d'outils, tels que Google Ads ou Facebook, permettant aux growth marketers d'attribuer les ventes aux publicités. Emarsys a lancé l'outil d'analyse des revenus, un rapport quotidien qui calcule et attribue les ventes aux campagnes push, SMS et email dans votre stratégie omnicanale. Cela vous permet : D'identifier et d'optimiser vos campagnes et programmes les plus rentablesDe montrer à votre direction l'impact de vos campagnes SMS, notifications push et email sur les revenusDe voir quels segments du cycle... --- ### Revenue Analytics: Der beste Weg, um profitable Ergebnisse zu messen und zu fördern > Revenue Analytics zeigt Ihnen nicht nur, welche Kampagnen in welchen Segmenten am besten funktionieren, sondern sorgt auch für mehr Umsatz. Erfahren Sie mehr darüber, wie Sie dieses leistungsstarke Tool für sich nutzen können. - Published: 2021-03-11 - Modified: 2021-03-23 - URL: https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/ - Categories: Thought Leadership - Tags: analytics, e-commerce, Einzelhandel, first-party data, First-Party-Daten, retail, revenue analytics, Umsatzanalyse - Translation Priorities: Optional Im Jahr 2020 herrschte ein regelrechter Boom beim Online-Shopping. Im Januar 2021 nutzten 4,66 Milliarden Menschen das Internet, ein Plus von 316 Millionen (+7,3%) im Vergleich zum Vorjahr. Aber mit solch enormen Zuwächsen im E-Commerce stehen Marketer unter noch größerem Druck, bessere Ergebnisse erzielen zu müssen. Forrester schätzt, dass die meisten Marketer das Volumen ihrer Marketing-Nachrichten – E-Mail, SMS, Push usw. – im kommenden Jahr um 40% erhöhen werden. Die Änderungen im Datenschutz werden sich auf die Unternehmensergebnisse auswirken. Außerdem kürzen derzeit viele Marken ihre Marketing-Budgets. Zusätzlich zu den Umsatzwachstumszielen verlangt der zunehmende Druck auf Marketer Effizienz, Agilität und die Möglichkeit, die Performance zu erfassen und auszuwerten. Mithilfe von Analytics können Sie Vermutungen und Wissen voneinander trennen: Sie wissen, welche Kampagnen bei welchen Segmenten Wirkung zeigen, und die Umsatz-Attribution zeigt Ihnen genau, wie und wo Marketingaktivitäten Umsatz generieren. Die Zuordnung von Umsätzen wird traditionell im Paid Marketing eingesetzt, wo Marketer bestimmte Tools wie Google Ads oder Facebook verwenden, um Umsätze den entsprechenden Werbeanzeigen zuordnen zu können. Im letzten Jahr hat Emarsys Revenue Analytics veröffentlicht. Dabei handelt es sich um einen täglichen Bericht, in dem die Umsätze für Push-, SMS- und E-Mail-Kampagnen in Ihrer Omnichannel-Strategie berechnet und entsprechend zugeordnet werden. Auf diese Weise können Sie: Ihre wichtigsten, umsatzstärksten Kampagnen und Programme ermitteln und optimierendem Management präsentieren, welche Auswirkungen Ihre SMS, Push-Benachrichtigungen und E-Mail-Kampagnen auf den Umsatz hattenerfahren, welche Lifecycle-Segmente aufgrund von E-Mail-, SMS- und Push-Kampagnen Käufe tätigen Der Revenue Analytics-Bericht baut auf dem Dienst für die Zuordnung von Umsätzen (Revenue Attribution... --- ### Revenue Analytics, the Best Way to Measure and Drive Profitable Results > Revenue analytics not only shows you which campaigns work best on which segments, but it drives revenue as well. Learn more about leveraging this powerful tool. - Published: 2021-03-11 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/revenue-analytics-the-best-way-to-measure-and-drive-profitable-results/ - Categories: Thought Leadership - Tags: e-commerce, first-party data, retail, revenue analytics - Translation Priorities: Optional 2020 was a boom year for online shopping. By January 2021, 4. 66 billion people were using the internet, up 316 million (+7. 3%) YoY, but with such huge increases in e-commerce, marketers are under greater pressure to deliver results. Forrester estimates that most brands will increase the volume of their marketing messages — email, SMS, push, etc. — by 40% in the coming year. Changes in privacy will impact bottom lines, and many brands are slashing marketing budgets. In addition to revenue growth goals, the increasing pressure on marketers demands efficiency, agility, and the ability to track performance.   Analytics makes the difference between guessing and knowing which campaigns work on which segments, and revenue attribution tells you exactly how marketing activities generate sales.   Revenue attribution has traditionally been used in paid marketing, where growth marketers use tools such as Google Ads or Facebook to attribute sales to ads. Last year, Emarsys released Revenue Analytics — a daily report that calculates and attributes sales to push, SMS, and email campaigns in your omnichannel strategy. This allows you to: Identify and optimize your top revenue-generating campaigns and programsShow management the revenue impact of your SMS, push notifications, and email campaignsSee which lifecycle segments make purchases from email, SMS, and push campaigns The Revenue Analytics report is built on the Revenue Attribution Service that shows — at a glance — the overall impact of your customer engagement strategies and highlights the automation programs and campaigns that deliver the most revenue... --- ### Cómo proporcionar experiencias en móviles que hagan que los clientes sigan volviendo > Descubra herramientas y estrategias para proporcionar experiencias de compra móvil personalizadas 1:1 que satisfagan a los clientes y a los potenciales clientes para obtener mejores resultados empresariales. - Published: 2021-03-08 - Modified: 2021-03-10 - URL: https://emarsystest.com/es/learn/blog/como-proporcionar-experiencias-en-moviles-que-hagan-que-los-clientes-sigan-volviendo/ - Categories: Thought Leadership - Tags: marketing móvil, mobile, omnicanal - Translation Priorities: Opcional Los dispositivos móviles han pasado a ser una parte integral de nuestras vidas. Ya no son una novedad, sino un elemento esencial; están profundamente entrelazados con la mayoría de nuestras actividades diarias. Encajan sin esfuerzo en nuestras experiencias sociales, educativas, de aprendizaje y laborales. Por tanto, resulta del todo natural que un cliente espere usar sus dispositivos móviles como una parte más de una experiencia de compra omnicanal sin interrupciones. También esperan que sus experiencias de compra móvil sean tan personalizadas y relevantes como lo son en otros canales. Todo lo que quede por debajo resulta chirriante e insatisfactorio. Dado que cada vez más clientes se embarcan en la compra online y móvil, resulta imperativo proporcionar a los clientes en su canal móvil experiencias personalizadas 1:1 relevantes.   He aquí un vistazo a las herramientas y estrategias que pueden ayudarle a proporcionar los tipos de experiencias de compra móvil que pueden hacer que sus clientes sigan volviendo.   Ajustarse a las expectativas del cliente «El 32 % de los clientes abandonará una marca después de una única mala experiencia». (Fuente: PwC) Aunque hay muchos factores que definirán si un cliente tiene o no una buena experiencia con su marca, hay unos cuantos esenciales que hay que tener en cuenta: La consistencia es clave Los clientes quieren moverse entre canales de manera que los sientan como una única experiencia completa.   Su navegación puede comenzar con la exploración de los productos de su sitio web e incluso pueden añadir un artículo... --- ### Mit kanalübergreifendem Marketing zu besseren Geschäftsergebnissen [5 Tipps von Extreme Digital] > Erfahren Sie, wie Extreme Digital die eigenen Daten zusammenführte und für eine individuell auf die Kunden zugeschnittene Experience einsetzte, um Geschäftsergebnisse zu verbessern. - Published: 2021-03-05 - Modified: 2021-03-18 - URL: https://emarsystest.com/de/learn/blog/5-tipps-von-extreme-digital/ Das Jahr 2020 ging Unternehmen rund um den Globus an die Substanz. Und selbst, wenn viele von uns nichts mehr über COVID-19 hören können, ist es unmöglich, die Auswirkungen des Virus‘ zu ignorieren. Denn die Pandemie hat wie kaum ein anderer Faktor das E-Commerce Wachstum beeinflusst. Durch die zunehmende Beliebtheit der leicht zu bedienenden Technologien bei den Verbrauchern, war der Wechsel zum kanalübergreifenden Einzelhandel unumgänglich. Am schwersten hatten es Unternehmen, die diesen Wechsel nicht schon vor Ausbruch der Pandemie umgesetzt und abgeschlossen hatten. Extreme Digital, eine ungarische Elektronikkette, ist ein Musterbeispiel für die Umsetzung der kanalübergreifenden Transformation: Dadurch meisterte das Unternehmen nicht nur die Herausforderungen im vergangenen Jahr, sondern kann auch 2021 seinen Erfolgskurs beibehalten. Bei einer aktuellen „Retail Talks“-Folge sprach Szilvia Szarka, Marketing Director bei Extreme Digital, mit Payal Hindocha, Vertical Product Marketing Manager bei Emarsys. Das Gespräch konzentrierte sich darauf, wie sich das Unternehmen zu einem kanalübergreifenden Einzelhändler entwickelte, um seinen Kunden relevantere Erlebnisse zu bieten und allgemein bessere Geschäftsergebnisse erzielen zu können. Im Folgenden finden Sie 5 Tipps, die uns der kanalübergreifende Marketingerfolg von Extreme Digital gelehrt hat: 1. Freunden Sie sich mit den schnellen Entwicklungen im Marketing an Der Einzelhandel ist von Natur aus wechselhaft. Daher sind grundsätzlich Unternehmen im Vorteil, die bereit und in der Lage dazu sind, sich schnell auf neue Marktveränderungen einzulassen. Neuen Herausforderungen und Innovationen begegnen Sie am besten, indem Sie im Sinne Ihrer Kunden sowie der Interessen Ihres Unternehmens handeln. Für Extreme Digital stand besonders viel auf dem Spiel: Zum einen... --- ### Loyalty Is More Than Points and Prizes — Create Lasting Relationships and Increase CLTV > Customer loyalty programs built solely on points or rewards won’t last in the Age of Experience. Brands must build real relationships. - Published: 2021-03-03 - Modified: 2021-09-20 - URL: https://emarsystest.com/learn/blog/create-customer-loyalty-lasting-relationships/ - Categories: Actionable Insights - Tags: customer loyalty, loyalty - Translation Priorities: Optional Loyalty means much more than just discounts and free gifts. Customer loyalty programs built solely on points, and price promos won’t last in the Age of Experience. Loyalty means much more than just discounts and free gifts. Customer loyalty programs built solely on points, and price promos won’t last in the Age of Experience. Brand interactions that stick out are the ones that cultivate ongoing connection, built on meaningful relationships. Retention-minded marketing teams are taking loyalty to the next level — from a nice-to-have concept to a well-defined, self-sustaining, revenue-driving program — by offering multi-pronged value for opted-in members. So, it’s time to ask: what kinds of experiences can you offer your customer in return for being loyal to your brand? Let’s break down four of my favorite tactics to integrate in a well-rounded customer loyalty program in 2021. Bring Customers into Your Loyalty Program In 2021, loyalty will be built on depth of value, not giving steeper discounts. But in order to create that foundation, you ‘ll need to get customers to join. Any successful loyalty relationship begins with a genuine first impression — from the moment of opt-in. My favorite local smoothie and acai shop retargets customers who are likely to become a member with non-invasive invitations to join the club. Once brand trust is established, the customer is willing to check out the offer and share their private data in exchange for the promise of personalized value. Now, the stage has been set for ongoing relationship building. Frutta Bowls has a good understanding of who their customer is, what they like, frequency of purchase, and more. What else could they — and your team... --- ### La presión para impulsar el ROMI es mayor que nunca (haga esto en su lugar) > Los expertos en marketing y los minoristas se enfrentan a limitaciones de recursos, demandas cada vez mayores, explosión de canales y sobrecarga de datos, además de que se les pide cada vez más a diario. ¿Está llegando a ser demasiado? - Published: 2021-02-26 - Modified: 2021-03-02 - URL: https://emarsystest.com/es/learn/blog/combata-los-3-principales-retos-del-marketing-con-personalizacion/ - Categories: Actionable Insights - Tags: Estrategia de marketing, Marketing omnicanal, marketing strategy, omnichannel marketing - Translation Priorities: Opcional Todos hemos oído hablar de las constantes e, incluso, cada vez mayores expectativas de los consumidores, que, como contrapartida, suponen una carga para las marcas, que tienen que producir más contenidos y mejores experiencias en menor tiempo. Una encuesta en 2018 reveló que el 60 % de los expertos en marketing pelea por satisfacer las presiones crecientes para demostrar el ROI. Los datos también muestran que, para 2022, el gasto en marketing en EE. UU. se contraerá un 30 % con respecto a los niveles de 2019 (Forrester). A nosotros, como expertos en marketing, se nos pide hacer más con menos. A medida que se acelera la velocidad de comercialización, se espera que las marcas, en cierto modo, sigan el ritmo. 2020 reiteró la importancia de la agilidad operativa y la ejecución escalable, porque ahora mismo hay pocas opciones en la materia. Las comunicaciones que no se construyen sobre interacciones personalizadas y ricas en contexto se perderán... y esas marcas pueden acabar muriendo. «Para algunas marcas, el ajuste de los recursos y el macro-entorno turbulento podrían hacer que se detuvieran las estrategias de comercio electrónico. Pero, incluso con un equipo más reducido, Frasers Group ha experimentado un crecimiento digital, especialmente por el uso de la automatización y la realización de ajustes en tiempo real para fidelizar mejor a los clientes». – SportsDirect Las demandas arrojadas en los departamentos de marketing minorista están escalando. Esta entrada se fija en las tres que suponen una mayor presión y explora la forma de... --- ### The Value Exchange: What Are You Giving Customers in Exchange for Their Data? > Marketers must earn the right to use customer data. Get tips on what brands should do to earn the right to customer data. - Published: 2021-02-17 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/blog/the-value-exchange-what-are-you-giving-customers-in-exchange-for-their-data/ - Categories: Actionable Insights - Tags: customer identification, e-commerce, first-party data, retail - Translation Priorities: Optional Among the many shifts we saw last year, the monumental increase in data collection is perhaps the most remarkable with long-ranging impact. Brands saw more new customers than ever before, lending even more value to first-party data and even zero-party data, vital resources that enable 1:1 interactions and personalized journeys for each customer. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. Yet fewer than one out of three brands and other data professionals are actively testing or investing in new data solutions. So what do marketers need to focus on most now to maximize the value of customer data? More Data Collected in 2020 Emarsys research has revealed that 79% of the businesses collected more data on new customers in 2020 than ever before, and analyzing all that new information will give you insights into what customers prefer or feel about your brand. Matt Nolan, Senior Director of Product Marketing for Marketing, AI, and Decision Sciences at Pega, sees the importance of insightful, behavioral data: “Where the market is now is empathy; trying to really understand the customer, put yourself in their shoes. What’s changed is the availability and velocity of data. There’s a constant stream of information from the customer to the brand that gives them signals that can be interpreted to figure out if there’s a way they can help you, support you, or market to you. It’s not... --- ### Lounge Underwear Sees Big Wins by Putting Customer Experience First > Data is the lifeblood of personalization, and e-tailer Lounge Underwear leveraged the 2020 boom in data collection to serve up an excellent customer experience. - Published: 2021-02-12 - Modified: 2022-01-07 - URL: https://emarsystest.com/learn/blog/lounge-underwear-wins-on-the-customer-experience/ - Categories: Actionable Insights, General - Tags: e-commerce, e-commerce growth - Translation Priorities: Optional 2020 was a year of tectonic change in digital marketing, and the massive growth in online shopping continues to drive e-commerce brands to beat out competitors on customer experience alone. Recently Payal Hindocha, Vertical Product Marketing Manager at Emarsys spoke with Arron Kooner, Head of Customer Communications at Lounge Underwear. The online clothing company is growing fast — sales are up 250% YoY so far in 2021 — and engaging communications is a central part of their strategy. Relevant Content and Communications As many brands learned in the last year, consumers rely on online shopping when traditional stores and services are closed or limited. The key for brands is a strong web experience founded on personalization. There’s little excuse for sending irrelevant messages, unnecessary discounts, or recommending products a customer has never shown interest in. Lounge Underwear has focused deeply on this across multiple channels: Plugging It All into the Customer Experience Since great personalization is the key to a great customer experience, the most successful e-commerce brands have leveraged all the data they collected in 2020 to provide that great experience. But there’s a lot to orchestrate to seamlessly pull that experience off. Customer-First Tech to Drive the Whole Thing The tech stack is the physical backbone of your brand’s shopping experience — but to drive engagement long-term, not just any tech will suffice. It must take all the data your brand generates at every touchpoint, place it in a single platform accessible to the entire brand, and glean... --- ### What Valentine’s Day Shopping Trends Tell Us > New global research from SAP Emarsys reveals holiday shopping trends and habits that will set the tone for customer engagement in 2021. Learn more. - Published: 2021-02-10 - Modified: 2021-02-10 - URL: https://emarsystest.com/learn/blog/what-valentines-day-shopping-trends-tell-us/ - Categories: Innovative Perspectives - Tags: holiday shopping, omnichannel customer engagement - Translation Priorities: Optional Marketers are used to the anomalous spikes in shopping that occur around holidays. And they understand that a successful holiday season — from a business and marketing perspective — is contingent on their ability to provide highly satisfying and relevant experiences to customers. Get this right, and increased customer growth, loyalty, and revenue will follow.   However, no marketer should take for granted that each year’s holiday will be just like the last. We saw this during the 2020 holiday season where marketers had to quickly adapt to the retail and e-commerce changes caused by the pandemic, resulting in the first ever digital-first Black Friday.   Valentine’s Day is soon approaching, and serves as a great example of a holiday shopping event where contextual, relevant customer experiences are particularly critical. But what will Valentine’s Day look like this year? How will the customer’s approach to Valentine’s Day shopping change — if at all? And what can retail and e-commerce brands expect, not just for this seasonal event, but for the year to follow? New global research on customer shopping trends and habits — conducted by Emarsys — gives us an idea of what marketers can anticipate this year. Here’s a summary of what we learned, based on customer responses in some key global markets. Customers Want to Be Comfy and Casual For United Kingdom shoppers, this year’s Valentine’s Day is all about being comfy and casual. Research shows that loungewear has been the clothing of choice for UK residents since... --- ### L'impact de la mise à jour de l'iOS 14 pour les marketeurs et la publicité Facebook > La disparition des cookies apportera peut-être une bouffée d'air frais dont nous avons grand besoin pour suivre le comportement des clients et recueillir des données afin de leur offrir une expérience d'achat optimale. - Published: 2021-02-01 - Modified: 2021-02-09 - URL: https://emarsystest.com/learn/blog/what-the-ios-14-update-means-for-marketers-and-facebook-advertising/ - Categories: General, Thought Leadership - Tags: Publicité Facebook - Translation Priorities: Optional La fin des cookies est imminente. Safari et Firefox bloquent déjà les cookies espions third party, tandis que Google prévoit d'éliminer progressivement les cookies d'ici 2022. Dans l'intervalle, Apple mettra à jour sa dernière version de l'iOS début 2021 afin de permettre aux consommateurs de mieux contrôler l'accès et l'utilisation de leurs données. Bien que révolutionnaire pour les clients, la mise à jour d'Apple a un impact profond sur toutes les marques qui font de la publicité sur Facebook : le pixel n'est plus. Les marketeurs ne pourront plus compter sur le pixel espion de la publicité Facebook pour collecter et optimiser les données. Si le suivi des performances fait défaut, les relations avec les clients peuvent en pâtir. Certains prédisent que les ventes via les publicités personnalisées pourraient chuter jusqu'à 60 % lorsque la mise à jour sera lancée et appliquée. Ce sont 20 milliards de dollars de revenus annuels issus de la publicité de tiers qui sont en jeu. Le secteur est en plein essor, car beaucoup pensent que les marques devront revenir à l'utilisation d'un système peu performant offrant un ciblage moins efficace. Depuis de nombreuses années, les marketeurs se tournent plus que jamais vers une personnalisation one-to-one. Nous avons développé des moyens d'utiliser les données pour offrir l'expérience que les acheteurs exigent et méritent. Dans ce contexte, la mise à jour imminente de l'iOS semble constituer un retour en arrière. Mais avant de paniquer, voyons ce que nous savons aujourd'hui de la mise à jour de... --- ### What the iOS 14 Update Means for Marketers and Facebook Advertising > The death of cookies may bring a much-needed breath of fresh air to how we track customer behavior and gather data to provide the ultimate shopping experience. - Published: 2021-02-01 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/what-the-ios-14-update-means-for-marketers-and-facebook-advertising/ - Categories: General, Thought Leadership - Translation Priorities: Optional The impending doom of cookies has arrived. While Safari and Firefox already block third-party tracking cookies, Google plans to phase out cookies by 2022. Between those two events, Apple will update their latest iOS version in early 2021 to give consumers more control of who gets to use their data and what’s done with it. While revolutionary for customers, the Apple update profoundly impacts every brand who advertises through Facebook — the Pixel is no more. Marketers will no longer be able to rely on Facebook’s ad-tracking Pixel for data collection and optimization. Without a way to track performance, customer relationships may suffer — some predict that sales through personalized ads may drop as much as 60% as the update is rolled out and enforced. $20 billion in annual revenues for third-party advertising is at stake. The industry is up in arms, many believing that brands will be forced to adopt a system that reintroduces inefficiency and less effective targeting. For many years now, marketers have been getting closer to 1:1 personalization than ever before. We’ve developed ways to use data to deliver the experience shoppers want and deserve. In that context, the imminent iOS update seems to be a major setback. However, before we panic, let’s take a look at what we know so far about the iOS 14 update, how this impacts Facebook advertising as a way to connect with customers, and how brands can prepare for yet another colossal upheaval in digital marketing. What’s Changing in iOS... --- ### Bingewatch TV: Customer Engagement Strategy Presentations > Enjoy a series of SAP Emarsys’ 1-minute or less video presentations about customer engagement strategies that work. Watch Bingewatch TV. - Published: 2021-02-01 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/bingewatch-tv-customer-engagement-strategy-presentations/ - Categories: Customer Stories - Tags: customer engagement - Translation Priorities: Optional Today’s most successful retail and e-commerce brands have realized that putting the customer at the center of everything they do is not just good marketing. It’s essential for driving growth revenue, which makes having the right customer engagement strategy business critical.   Start by evaluating your current customer engagement strategy. Determine what’s working, what’s not, and whether it’s built to properly serve the needs and desires of your customers. This process includes studying and learning from — and modeling after — successful peers and the advice of thought leaders in your industry. But if you’re like most marketers, you’re also pressed for time. Enter Bingewatch TV, our hand-picked selection of binge-worthy marketing insights, providing you the answers to questions on customer engagement, marketing data, strategy, omnichannel, loyalty, and more. Here’s a preview of the quick-hit actionable tips and insights you’ll find in the Customer Engagement Strategy playlist on Emarsys Bingewatch TV. Using Data & Storytelling to Drive Marketing Success  In this video short, Using Data & Storytelling to Drive Marketing Success, we hear from Allie Donovan, Director of Email & Retention at Brooklinen, as she discusses the importance of storytelling and leveraging functional data to increase customer engagement and drive marketing success. Immerse Yourself in Customer Engagement Strategy On Emarsys Bingewatch TV, we offer continuously updated streams of bite-sized but satiating video clips featuring brand and industry experts on customer engagement. In addition to the clip above, here are some of the many customer engagement strategy presentations you’ll find: How... --- ### Der Kunde im Fokus – eine Erfolgsstrategie für Ihr Unternehmen > Massenkampagnen haben ausgedient: Ihre Kunden wünschen sich personalisierte Erlebnisse und sollten daher im Mittelpunkt stehen. Hier erfahren Sie mehr darüber. - Published: 2021-01-21 - Modified: 2021-02-15 - URL: https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/ - Categories: Actionable Insights, Innovative Perspectives - Tags: customer engagement, customer-centric personalization, Einzelhandelsmarketing, Kundenmarketing - Translation Priorities: Optional 1993 veröffentlichten Don Peppers und Martha Rogers, Ph. D. , ihr Marketing-Handbuch The One to One Future. Schon damals wurde vorausgesagt, dass das Marketing der Zukunft sich auf individuelle Kunden fokussieren würde (Forbes). Diese Annahme muss damals einigermaßen radikal gewirkt haben. Die eigenen Kunden wirklich zu kennen und ihnen einzigartige, maßgeschneiderte Erlebnisse zu bieten, klang schön und gut. Aber wie sollte ein Unternehmen (z.  B. ein großer Einzelhändler) das realistisch umsetzen? Und selbst wenn das möglich wäre: Wie sollte man dieses Konzept skalieren, um weiter wachsen zu können?   Ein Sprung ins Jahr 2021: Heute ist diese Art von Marketing nicht nur möglich (und skalierbar), Ihre Kunden erwarten es auch. Sie möchten als Personen wahrgenommen werden. Und das heißt, sie müssen bei Ihrem Unternehmen im Mittelpunkt stehen.   Machen Sie Ihre Kunden dieses Jahr zu Ihrer obersten Priorität. Wenn der Fokus auf der Zufriedenheit Ihrer Kunden liegt, wird sich das durch mehr Wachstum und bessere Umsätze bemerkbar machen. Kundenorientierung vs. Kundenzentrierung Eine stärkere Kundenorientierung ist ein guter Anfang. Das Ziel ist aber eine wirkliche Kundenzentrierung. Laut Forrester wissen kundenzentrierte Unternehmen nicht nur, wer ihre Kunden sind, sondern beschäftigen sich auch intensiv mit ihren Bedürfnissen, Wünschen und ihrer Motivation. Dadurch können sie genau die Erlebnisse liefern, die sich die Kunden wünschen. Gleichzeitig können sie bessere Entscheidungen treffen. Aber was genau benötigen Sie für diese Kundenzentrierung? Zum einen Ihre Kundendaten: An jedem Touchpoint in der Customer Journey werden Online- und Offline-Daten erfasst. Diese First-Party Daten sind viel detaillierter, komplexer und genauer als... --- ### Donner la priorité au client n'est pas un simple slogan marketing, c'est une stratégie commerciale gagnante > Les clients exigent des expériences personnalisées one-to-one et ne tolèrent pas le marketing standard, ce qui implique que vous devez placer le client en tête de vos priorités. Lire la suite. - Published: 2021-01-21 - Modified: 2021-01-26 - URL: https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/ - Categories: Actionable Insights - Tags: customer engagement, customer-centric personalization, marketing client, marketing retail - Translation Priorities: Optional En 1993, Don Peppers et Martha Rogers, auteurs du livre The One to One Future qui constitue une référence en matière de marketing, prévoyaient qu'« à l'avenir, le marketing serait axé sur l'individualité des clients et non plus sur les messages de masse » (Forbes). À l'époque, l'idée pouvait sembler radicale. Après tout, comment une entreprise (une grande marque de commerce nationale) parviendrait-elle à connaître ses clients individuellement et à leur offrir des expériences uniques et sur mesure ? Et même si elle y parvenait, comment pourrait-elle le faire à grande échelle, pour permettre à l'entreprise de continuer à se développer ?   Aujourd'hui, en 2021, non seulement ce type de marketing est possible (oui, même à grande échelle), mais c'est aussi ce qu'attendent les clients. Les clients veulent être considérés dans leur individualité ; votre entreprise doit donc être centrée sur eux.   Cette année, les clients doivent être la priorité ABSOLUE. Pour stimuler la croissance et les revenus de votre entreprise, placez le client au centre de tout ce que vous faites. Être centré sur le client est une bonne chose L'orientation client est un bon début. Mais le but ultime consiste à être centré sur le client. Selon Forrester, une entreprise centrée sur le client ne se contente pas d'avoir une connaissance générale de sa clientèle cible. Elle développe une compréhension approfondie de ses besoins, de ses désirs et de ses motivations. Elle utilise ensuite cette compréhension approfondie pour créer et offrir les expériences que les clients attendent, et pour éclairer ses décisions commerciales.... --- ### Putting the Customer Front and Center Isn’t a Marketing Platitude, It’s a Winning Business Strategy > Customers demand 1:1 personalized experiences, and they won’t tolerate status quo marketing. See why the customer must be your top priority. - Published: 2021-01-21 - Modified: 2023-04-14 - URL: https://emarsystest.com/learn/blog/why-customers-must-be-your-top-priority/ - Categories: Actionable Insights - Tags: customer engagement, customer-centric personalization - Translation Priorities: Optional In 1993, authors Don Peppers and Martha Rogers, Ph. D. — in their prescient marketing book The One to One Future — predicted that “the future of marketing would focus on individual customers versus mass messaging” (Forbes). At the time, the idea must’ve seemed radical. After all, how could a business (i. e. , a large, national retailer) get to know their customers as individuals and provide them unique, tailor-made experiences? Even if they could, how could they do that at scale, so that the business could continue to grow?   Fast forward to 2021. Not only is this type of marketing possible (yes, even at scale), it’s become a customer expectation. Customers want to be treated as individuals, which means your business should revolve around them.   This year, customers must be the TOP priority. In order to drive growth and revenue, put the customer at the front and center of everything you do. When It Comes to Customers, “Obsession” Is a Good Thing Being customer-focused is a good start. But being customer-obsessed should be the ultimate goal. According to Forrester, a customer-obsessed business will go beyond having a general awareness of who their target customer is, and instead, develop a deep understanding of their customer’s needs, desires, and motivations. This deeper understanding is then used to create and deliver the types of experiences customers demand, while also informing business decisions. But where does this understanding come from? Your customer data, for one. Every touchpoint along your customer’s journey... --- ### How to Retain More First-Time Buyers with the Data You Collected over the Holidays > Armed with all the data you collected over the holidays, here’s 3 ways to connect with your buyers and turn them into repeat customers. Learn more. - Published: 2021-01-19 - Modified: 2023-04-11 - URL: https://emarsystest.com/learn/blog/how-to-retain-more-first-time-buyers-with-the-data-you-collected-over-the-holidays/ - Categories: Actionable Insights - Tags: brand loyalty, customer engagement in digital marketing, customer loyalty - Translation Priorities: Optional Imagine owning land with an ocean of oil underneath – millions of dollars under your feet, waiting to pour into your hands... yet you don’t have the costly equipment to drill and extract it.   But one of the well-known petroleum companies hears about your oil and shows up at your front door with a contract, guaranteeing a sizable monthly royalty for what they take from your land.   You sign it over... and the money rolls-in. This is what many brands do with their customer data. These companies collect information such as past purchases, email click-through rates, in-app behavior – and much more – through various martech solutions that house data in separate siloes, making it very difficult to achieve omnichannel marketing success. Data is the new oil and using one platform to connect your brand’s data to create engaging customer connections across any channel in real time is vital.   This unified approach allows a company to understand customers, form lasting relationships, and incentivizes buyers to remain loyal. Loyalty and Relationships Loyal customers make up roughly 20% of a brand’s audience... but they provide up to 80% of the revenue.   Here’s another eye-opening statistic: Loyal customers spend 67% more on products and services than new buyers, and it’s 5x easier to keep your current customers v. s. trying to acquire new ones. Keeping loyal customers happy is in your best interest... but beyond creating a loyalty program, how do customers become loyal? Why Loyalty Is More than... --- ### The Big List of Essential E-Commerce Marketing Trends for 2021 > 2020 was the year of e-commerce. Explore key takeaways from industry thought leaders and explore e-commerce marketing trends for 2021 and beyond. - Published: 2021-01-15 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/e-commerce-marketing-trends-for-2021/ - Categories: Innovative Perspectives - Tags: ecommerce trends - Translation Priorities: Optional In 2020, the e-commerce industry experienced a major boom in response to the COVID-19 pandemic. Explore the top e-commerce marketing trends from 2020 and gain insight into what you should be focusing on in 2021 and beyond. The year 2020 had a major effect on commerce and the way that people shop. The e-commerce industry, in particular, experienced a significant boom in response to radical global shifts brought on by the COVID-19 pandemic. As such, retailers and service providers alike flocked to the online space to ensure business continuity and provide users safe access to their products and solutions.   Essential E-Commerce Marketing Trends for 2021  Though we will likely see business reopenings and an increase in in-store activities in 2021, the e-commerce industry will remain prevalent. Below, we outline a number of trends and predictions that e-commerce marketers must be aware of as we head into the new year. Take a read for tips and tricks you can leverage to improve your e-commerce marketing strategy and realize increases in ROI in 2021.   Customer Experience and Personalization Customers spend 48% more when their shopping experience is personalized (source). Embracing e-commerce personalization can help businesses gain a competitive edge and open the door to new revenue opportunities in 2021. Increasingly, customers want personalized shopping experiences that provide customized product or service offerings at the click of a finger.   For retailers, the increased emphasis on personalization presents an opportunity to acquire and leverage customer data to drive repeat purchases and enhance the overall customer experience.   Personalized display ads have a 10x higher CTR compared to traditional display ads (source). 90% of marketers believe that personalization is the future of marketing (source).   51% of marketers admit... --- ### Recover Revenue in 2021 by Getting Your Priorities Right > Ensure your retail brand delivers contextually relevant 1:1 personalized customer experiences and drives business results in 2021 by setting priorities. - Published: 2021-01-15 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/recover-revenue-in-2021-by-getting-your-priorities-right/ - Categories: Actionable Insights - Tags: omnichannel customer engagement, retail digital strategy - Translation Priorities: Optional In 2020, retailers throughout the globe were forced to endure some intense (but much needed) growing pains. The businesses who made it through are now stronger, more agile, and better prepared for the unexpected.   Now we’re wading into 2021. But the landscape is still changing, still evolving. And the last thing you need to help you navigate is another list of hot trends or flimsy crystal ball predictions that, frankly, won’t mean much, and might not come to fruition.   Instead, you need priorities. And although every business will have their own priorities unique to their specific needs and challenges, here’s two things you must consider in order to accelerate business outcomes this year: Your relationship with customers and how you capture their dataHow you’ll use data to drive revenue Customer-Centricity and Customer Data We’ve reached a tipping point in marketing where customer-centricity is no longer a choice, it’s an obligation. If you aren’t putting the customer front-and-center of everything you do, you simply won’t survive.   That’s because customers are more discerning than ever. They are more savvy and well-informed than ever, and they are certainly more channel-agnostic than ever. Customers know exactly what they are looking for in a brand experience, and if you can’t deliver the highly personalized experiences they demand (the kind that distinguishes you from competitors in an overcrowded market), they will quickly find a brand that can.   It’s 2021, and being “customer focused” is a good start, but no longer enough. It’s... --- ### 3 Ways to Create Long-Term Customer Loyalty with First-Time Seasonal Buyers > Turn first-time seasonal shoppers into repeat buyers with these three expert tips for 2021. See what top retailers are doing differently. Read more! - Published: 2021-01-06 - Modified: 2023-04-10 - URL: https://emarsystest.com/learn/blog/create-loyalty-first-time-seasonal-buyers/ - Categories: Actionable Insights - Tags: customer loyalty, customer retention, retail - Translation Priorities: Optional Turn first-time seasonal shoppers into repeat buyers with these three expert tips for 2021. See what top retailers are doing differently. It’s estimated that 1. 8 billion people around the globe purchase products online. Over the holidays, the vast majority of online sales likely came from anonymous first-time buyers of your brand. That’s a lot of new data. If you want to turn your unknown buyers into active brand advocates, the best thing you can do is move those individuals into your customer engagement programs and provide personalized experiences. These steps will help rise above your competition as you engage and build deeper relationships with your customers. The way consumers browse and buy from brands may be forever altered post-pandemic. It’s vital you remain innovative with campaigns, content, and nurturing to keep pace. For example, what’s your plan to re-engage first-time buyers so they return over and over? Let’s break down three ways that today’s most successful and innovative brands are getting new, first-time holiday shoppers into the broader lifecycle to ultimately become loyal, returning customers. 1. Focus on Value, Not Volume, with Loyalty or Subscription Programs The transition from sporadic, transactional-based interactions to customer-focused educational membership platforms is a paradigm shift many successful brands are making in 2021. Loyalty programs have a host of benefits and almost no cons. From a consumer standpoint, they’re based on value, not volume of messages. Loyalty programs are selective, not interruptive. For marketers, they foster engagement, create loads of usable data, and spur more purchases at a higher AOV. In addition to exclusive content and access to a members-only community, loyalty programs encourage repeat... --- ### G2 Winter 2021 Report Is Here (and SAP Emarsys Is a Leader Again) > G2 users gave the SAP Emarsys Customer Engagement Platform high scores for ease of use, easy admin, and best overall usability. Find out what SAP Emarsys can do for your marketing team. - Published: 2020-12-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/g2-winter-2021-report-is-here-and-emarsys-is-a-leader-again/ - Categories: Thought Leadership - Tags: G2 - Translation Priorities: Optional G2 is an acclaimed peer review site that collects reviews from clients all over the world. The review platform has positioned Emarsys highly this winter. Why did G2 give us top honors? It’s because of our amazing clients we are honored to work alongside each and every day. We are here to make their lives easier, listen to their concerns, and adjust accordingly to meet and, hopefully, exceed their requests. In the spirit of the holidays we wanted to take time out to give a big “THANK YOU” to you, our clients, who made this possible. Take a look at some of the phenomenal reviews from our clients below.   Awarded to Emarsys The feedback and reviews from Emarsys clients who use our customer engagement platform within their company are phenomenal. Because of this great feedback, G2 presented Emarsys with the following awards this winter: Leader Winter 2021Leader Enterprise Winter 2021Leader Europe Winter 2021Leader Mid-Market Winter 2021Leader Small Business Winter 2021Easiest Admin Enterprise Winter 2021Best Relationship Winter 2021Best Usability Winter 2021High Performer Latin America Winter 2021High Performer Small Business Winter 2021 Why Clients Gave Us Raving Reviews Looking over some of the reviews, several stand out in their mention of ease of use, easy admin, and best overall usability when working with the Emarsys platform and interacting with Emarsys team members.   "The simple and intuitive user interface makes it easy even for inexperienced users. You can create a campaign in a few steps or send a notification to your... --- ### 20 Must-Read Marketing & E-Commerce Articles from 2020 > We curated 20 of the most compelling retail, e-commerce, and martech posts from around the web from the past year. Learn more. - Published: 2020-12-16 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/20-marketing-articles-2020/ - Categories: Innovative Perspectives - Tags: marketing strategy, retail e-commerce - Translation Priorities: Optional The past few years, we’ve done round-up posts (2017, 2018, 2019) to share some of our favorite articles of the year. We’re following suit this year to share several of the most informative, eye-opening pieces of a crazy 2020. Whether for those fireside evenings over the holidays, or those long cross-country flights, here’s 20 posts sure to get you set to take on 2021 with a renewed focus. Customer Centricity & Marketing Innovation In 2020, marketers were forced to become customer-centric. We saw a few patterns emerge here: a re-focus on nurturing existing buyers/subscribers, using AI for personalization, and optimizing content/campaigns with tech. How to Measure the Value of Your Subscribers (CMI)How to Reduce Customer Effort Before it Can Build Up (CustomerThink)13 Email Marketing Mistakes to Avoid for Better Engagement (Orbit Media)Top 20 Landing Page Design Examples for 2020 (MarTech Advisor)The AI Advantage: How Artificial Intelligence Is Helping Retailers Keep Up with CustomersHow AI Adoption is Revolutionizing Digital MarketingHow Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly WantHow Top Brand Marketers Unify Data and Break Down Silos to Drive Business Results Changes to Facebook, Google, iOS, Web Browsers, and Third-Party Cookies Cookies will be going away into 2021-’22 and as data privacy concerns continue to mount, marketers have begun to realize the potential of owned first-party data. What You Must Know about Zero-Party Data and Major Changes to Facebook Ads & Third-party CookiesWhat’s at Stake for Businesses in 2021 as Customer Identification & Online Tracking... --- ### 5 Retail Marketing Insights to Keep You Ahead of the Curve in 2021 > Retail marketing experts share 5 insights that can help brands drive customer growth and increase revenue in 2021. Learn more. - Published: 2020-12-15 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/5-retail-marketing-insights-to-keep-you-ahead-of-the-curve-in-2021/ - Categories: Actionable Insights - Tags: marketing strategy, retail digital strategy - Translation Priorities: Optional 2020 taught us that a plan is simply a plan, a best-guess strategy, yet still susceptible to unpredictable changes. And now planning is in full swing for 2021. Here’s when turning to the experts helps. In a recent episode of Ink Tank, Movable Ink’s vodcast series for digital marketing leaders looking to excel in today’s ever-changing environment, Ross Williams (VP Retail, Emarsys) sat down with Becki Francis (Associate Director Client Strategy, Retail, Movable Ink) to discuss insights and tactics retail marketers can use to deliver results in 2021. Here are five takeaways from the episode to help you stay ahead of the curve in 2021 and accelerate business outcomes. 1. Focus on Moving Forward, Not Looking Back When COVID-19 first hit in early 2020, there was massive confusion. Brands were struggling to adapt to the situation, particularly when there was so much uncertainty in terms of lockdowns, social distancing, and government guidelines. No one knew how severely business would be impacted.   But for 2021, leading retail marketers are shifting the conversation away from, “What impact is COVID-19 having on our industry? ” to the more important (and business-critical) question: “How do we move forward and ensure our business is successful, no matter the circumstance? ” This will require digital marketers to really hone in on how the business is performing, how the individual channels are performing, and how customers are shopping. Then, they can turn any insights gleaned into actionable next steps. 2. Navigate the Unpredictable Future with a... --- ### Frasers Group Deepens Personalization with AI Stylist for Sports Direct > UK retailer Frasers Group has launched SAP Emarsys AI Stylist, providing a level of personalization that beats even Amazon. Find out more here. - Published: 2020-12-07 - Modified: 2023-04-10 - URL: https://emarsystest.com/learn/blog/frasers-group-deepens-personalization-with-ai-stylist-for-sports-direct/ - Categories: Customer Stories - Tags: AI, AI stylist, automated personalization, Automated stylist - Translation Priorities: Optional Even if your brand had a solid e-commerce strategy in place before the pandemic, you would still be struggling to ramp up 5 years’ worth of e-commerce growth in less than a year. Everybody’s vying online for the same customers, and they’re competing at delivering a memorable, omnichannel customer experience (CX). Not discounts, low prices, or free shipping — experience is what consumers are voting for with their dollars this year. The key ingredient is personalization. However, there are varying degrees, and brands need far more than the bargain basement features like first name, last name, and basic demographic data to get it right. UK fashion retailer Sports Direct, managed by their parent company Frasers Group, has just proven that not only is it possible to significantly improve the CX in a short period of time, but with the right personalization tools — like the Emarsys AI Stylist — a retailer can offer the same high-caliber experience online that customers once had in-store. Shifting to Digital and Amping Up Personalization at the Same Time Like so many retailers around the world, Frasers Group suffered when the pandemic hit, forcing them to close brick-and-mortars, their main source of revenue. Sound familiar? The brand had to act quickly and furloughed employees, a harsh yet necessary measure to survive, but that made things twice as hard: Frasers Group and Sports Direct had to reclaim their revenue stream as consumers flocked to digital channels, and they had to do it with a smaller team.... --- ### Cómo ha posibilitado SAP Emarsys un Black Friday centrado en lo digital para minoristas líderes > El Black Friday de 2020 ha sido distinto a cualquier otro Black Friday. ¿Seguirá igual a partir de ahora? ¿Cuáles son las principales formas para conectar con los clientes? Más información aquí. - Published: 2020-12-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-brands-used-emarsys-this-black-friday/ - Categories: Actionable Insights - Tags: black friday - Translation Priorities: Opcional Nunca habíamos visto un Black Friday como el de 2020. Las carreras a las tiendas y el deleite para encontrar aquello que de verdad quería antes de que se agotara en las estanterías no se ha producido este año... al menos, no en persona. Con algunos de los principales minoristas estadounidenses habiendo decidido no abrir sus puertas durante el fin de semana de Acción de Gracias y confinamientos aún en vigor en Europa, 2020 ha sido el primer Black Friday centrado en lo digital que ha vivido el mundo. De hecho, la banda ancha del propio centro de datos de Emarsys en Viena se duplicó la semana pasada para poder hacer frente a la demanda prevista. Con tal influjo de actividad de los consumidores, ¿cómo lo han hecho las marcas para maximizar la oportunidad de obtener nuevos clientes y conservarlos? ¿Cómo ha proporcionado Emarsys a las organizaciones las tácticas, tecnologías y herramientas que necesitaban para estimular la fidelización, retención y lealtad de los clientes? Si echamos un vistazo a los datos de uso de la plataforma de Emarsys desde la semana anterior al Black Friday y el día en cuestión, hay tres cuestiones clave que podemos extraer: 1.  La agilidad y la personalización están al alza De acuerdo con los datos de la plataforma de Emarsys, los minoristas buscaban ser más ágiles y personalizados en sus campañas digitales este Black Friday y las activaciones de eventos en tiempo real (activaciones de campañas digitales basadas en el comportamiento individual del cliente)... --- ### How SAP Emarsys Powered a Digital-First Black Friday for Leading Retailers > Black Friday 2020 was unlike any other Black Friday before. Will it remain this way going forward? What are some top ways to connect with customers? Find out more here. - Published: 2020-12-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/how-brands-used-emarsys-this-black-friday/ - Categories: Actionable Insights - Tags: black friday - Translation Priorities: Optional We've never seen a Black Friday like the Black Friday of 2020. The rush to the shops and the delight in finding that one thing you really wanted before it left the shelves didn’t happen this year... at least, not in person. With some major US retailers deciding not to open their doors at all over the Thanksgiving weekend and lockdowns still in force across Europe, 2020 was the first ‘digital-first’ Black Friday the world has seen. In fact, Emarsys’s own Vienna data center bandwidth was doubled last week, just to cope with the anticipated demand. With such an influx of consumer activity, how did brands maximize the opportunity to take on new customers and keep them? How has Emarsys provided organizations with the tactics, technologies and tools they needed to encourage customer engagement, retention and loyalty? Looking at Emarsys platform usage data from the week running up to Black Friday and including the big day itself, there are three key things we can take away: 1. Agility and Personalization Are on the Rise According to data from the Emarsys platform, retailers sought to be more agile and personalized in their digital campaigns this Black Friday, Real-time event triggers (digital campaign triggers based on individual customer behavior) were up a staggering 177% to 189 million, while segment executions (campaigns aimed at different audience segments) were up to by 29% to 14. 6 million. These brands were effectively looking to target their customers with the right messages at the right time... --- ### What You Must Know about Zero-Party Data and Major Changes to Facebook Ads & Third-party Cookies > here are three different types of data marketers can access: zero-party, first-party, second-party, and third-party. See what you must do to gain a complete, 360-degree view of your customers and connect with them in meaningful ways. - Published: 2020-11-25 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/what-you-must-know-about-zero-party-data-and-major-changes-to-facebook-ads-third-party-cookies/ - Categories: Actionable Insights - Tags: digital marketing, first party data, zero party data - Translation Priorities: Optional As discussed in a previous post, Apple’s Safari and Mozilla’s Firefox now block third-party cookies, and Google will be doing away with third-party cookies by 2022, thus limiting the data previously needed to further target customers.   The movement toward data that allows marketers and advertisers to truly understand customers has arrived. In fact, many who’ve adopted this marketing method have found great success, especially during the pandemic.   Let’s take a look at the different types of data and how dynamic data points can be used to connect with customers.   Data Differences: Zero, First, Second, and Third  There are four major types of data that marketers can leverage in order to connect with customers:  Zero-party data: this information is a more detailed version of first-party data and addresses such things as communication preferences (for example, a customer stating they’d like to receive a weekly newsletter).  First-party data: this is your own data – customers’ purchases, interactions on your site, within your app, email CTR, and more. Second-party data: this is data that was another company’s first-party data that they’ve either sold or shared. Third-party data: this is data from outside your organization and typically collected by web cookie tracking from multiple sources such as browsing and advertising. The Data Needed to Connect with Customers What would happen if customers were willing to give you information to gain a more personalized service? Because of the information they share with you, customers may feel more as if they were in... --- ### Por qué pasar a datos primarios ahora proporcionará a su marca una ventaja competitiva > Obtenga más información sobre cómo el endurecimiento de la normativa en materia de protección de datos del cliente supone una oportunidad para que los expertos en marketing conviertan el uso de sus datos de clientes primarios en una ventaja competitiva a través de mejores experiencias de cliente. - Published: 2020-11-19 - Modified: 2020-12-01 - URL: https://emarsystest.com/learn/blog/why-moving-to-first-party-data-now-will-give-your-brand-a-competitive-advantage/ - Categories: Actionable Insights - Tags: customer data, data privacy, datos de cliente, datos primarios, first party data, privacidad de datos - Translation Priorities: Opcional Por si no lo ha oído o por si es inmune a la viralidad de los temas más candentes del marketing digital, la reciente actualización a iOS14 de Apple incluye toda una serie de controles de privacidad y la capacidad para «limitar la cantidad de los datos personales se comparten con las empresas» (Forbes. com), especialmente con la «suscripción al IDFA» que se activará en 2021. Aunque supone un golpe, discutible, para los anunciantes, la privacidad de los datos simplemente forma parte de la corriente cambiante de una regulación más estricta que la que hemos visto en los últimos años, especialmente con el RGPD de Europa, el CCPA en EE. UU. , el PDPA en Singapur y muchos más. El anuncio efectuado por Google este año, según el cual las cookies de terceros (y, por tanto, el rastreo de píxeles) se eliminarán para 2022, añade otro elemento a la narrativa. ¿Qué significa esto para su marca? Para comprender mejor y dar servicio a sus clientes, al mismo tiempo que se impulsan los resultados empresariales, querrá alejarse de los datos de terceros y centrarse en los datos primarios. En realidad, grábese esto: no es que «quiera» alejarse de ellos.  Es que tendrá que hacerlo.   La buena noticia es que las marcas que ya han empezado a moverse hacia la adquisición, almacenaje y uso de datos primarios para el marketing no solo han sido capaces de construir navegaciones de clientes más persuasivas y ofrecer mejores experiencias de cliente, sino que también han... --- ### Why Moving to First-Party Data Now Will Give Your Brand a Competitive Advantage > Learn why increased regulations in customer data protection presents an opportunity for marketers to turn their use of first-party customer data into a competitive advantage through better customer experiences. - Published: 2020-11-19 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/why-moving-to-first-party-data-now-will-give-your-brand-a-competitive-advantage/ - Categories: Actionable Insights - Tags: customer data, data privacy, first party data - Translation Priorities: Optional In case you haven’t heard — or if you’re immune to the virality of digital marketing’s latest hot topics — Apple’s recently released iOS 14 includes a whole host of privacy controls and the capacity to “limit how much of personal data is shared with companies” (Forbes. com), notably with “opt-in for IDFA,” set to be switched on in 2021. Although it’s arguably a striking blow to advertisers, data privacy is simply part of the changing tide of stricter regulation that we’ve seen over the past few years, notably with GDPR in Europe, CCPA in the US, PDPA in Singapore, and more. Google’s announcement this year that third-party cookies (and therefore pixel tracking) will be eliminated by 2022 adds another element to the narrative. What does this mean for your brand? In order to better understand and serve your customers while driving business outcomes, you’ll want to move away from third-party data, and focus on first-party data. Actually, strike that — it’s not that you’ll “want” to move away. You’ll have to.   The good news is, the brands who’ve already embraced the move toward acquiring, storing, and utilizing first-party data for marketing have not only been able to build more compelling customer journeys and deliver better customer experiences, but they’ve also asserted a distinct competitive advantage over their competitors who have not fully leveraged and taken control of their first-party data.   Fully leveraging first-party data gives you a competitive advantage Until now, most brands primarily relied on third-party... --- ### A Guide to Email Marketing Automation: Definition, Tools, and Strategy > Email marketing automation is a strategy that allows marketers to send triggered, timed, and personalized emails to their subscribers when specific conditions are met. Explore tools, strategy tips, and more. - Published: 2020-11-11 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/email-marketing-automation/ - Categories: Guides - Tags: omnichannel, omnichannel customer engagement, omnichannel marketing - Translation Priorities: Optional After all these years, email remains an effective method for businesses to reach their target audiences. There are approximately 4. 03 billion people that use email today, and that number is expected to grow as high as 4. 6 billion users by 2025. For that reason alone, businesses should begin developing quality email marketing strategies and investing in email automation technology to amplify results. Email marketing automation is not a new trend, but it is a growing one. With email automation, marketers can send highly personalized emails to customers – ensuring the brand is catering to consumer needs, behaviors, and preferences by sending the right message at the right time – without the need for manual intervention. In this post, we will discuss what email marketing automation is, the benefits of automating emails, best practices, and more. What is Email Marketing Automation? Email marketing automation is the process of sending time- or action-triggered emails to customers using automation technology. Some examples include sending automated welcome emails when a customer signs up for an account, reminder emails when a visitor abandons their cart, or other product recommendation emails after a customer has bought an item from a website. Essentially, email automation takes the tedious tasks away from your email marketing to-do list, enabling you to focus your time and attention on value-added endeavors.   In addition, combining email automation and customer analytics can empower you to refine your targeting strategy – enabling you to target users based on behaviors, preferences, and... --- ### Actionable Use Cases of How U.S. Retailers Are Making the Digital Shift > Retailers continue to adapt to changes in consumer shopping preferences. Hear from leading brands about how they’re increasing engagement. - Published: 2020-11-09 - Modified: 2023-11-01 - URL: https://emarsystest.com/learn/blog/actionable-use-cases-of-how-u-s-retailers-are-making-the-digital-shift/ - Categories: Actionable Insights - Tags: retail, retail e-commerce - Translation Priorities: Optional Digital shift. New normal. Changes in customer behavior. These sound like buzzwords until you look into use cases from leading retail brands over the last year. There may not be a “new normal” since normal continues to evolve, but there are actionable strategies that any retailer can leverage right now to meet customers in the channels they’ve chosen to shop through. Hear what guests from our recent Retail Renaissance event have to say about how successful retailers are adapting to the consumer shift to online. Personalization Runs on First-Party Data The key to engaging customers is personalization, and that demands good data. With a unified profile for every customer, brands can truly send the right offer at the right time to the most receptive customers. Omnichannel Targeting When retailers gather first-party data and build a single-view profile for each customer, those brands are ready to engage customers on any channel, mobile, web, social media, and yes, even in-store. Competing on Customer Experience All through the pandemic, we’ve seen discounts and pricing play a lesser role in how consumers determine which products they’ll buy. With the massive migration to online, the customer experience is the new arena where brands compete and where detailed customer data and an omnichannel presence come together to deliver the ultimate shopping experience, leading to increased CLTV, AOV, and loyalty.   Analytics Prove What Works The final part of retail customer engagement is analyzing the performance of your automated campaigns and then optimizing and fortifying your strategies.... --- ### What is Benchmarketing? > Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success. - Published: 2020-11-06 - Modified: 2024-11-07 - URL: https://emarsystest.com/learn/blog/what-is-benchmarketing-2/ - Categories: General - Translation Priorities: Optional Uncover the meaning and value of 'benchmarketing,' a strategy blending benchmarking and marketing to optimize your business's marketing decisions for success. As marketing leaders, we’re always looking for a way to make a serious impact. An impact on our customers and, ultimately, on our business. The pressures of succeeding in the organization as a marketing leader have also mounted. We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With all of the tools and data available to us, it’s time for marketers to make a change. To leave behind our old way of doing things — of looking at and reporting on the same metrics over and over again — and start showing our organizations that we should be considered one of the most strategic assets in the business. How can we do this? Marketers need to shift from focusing only on the channel-specific, operational KPIs we’ve come to know and plaster on every board report and instead emphasize strategic KPIs that actually impact our business. As the leaders in omnichannel marketing, we know how to unite channel strategy with data-driven insights to unlock a more strategic organization. In this article, we’ll discuss what benchmarketing means, how businesses can use it to their advantage, and the different tools that can help us make it a reality. Benchmarketing defined We’ve all heard of benchmarking. It’s an important part of any marketing strategy. Understanding how your business compares to others in your industry can help you not only gauge how your business is doing, but also understand... --- ### Les 5 défis du marketing omnicanal (et comment les marques les ont surmontés) > Découvrez 5 difficultés fréquentes liées au marketing omnicanal et comment les marketeurs des grandes marques les résolvent afin de stimuler les revenus et la croissance de leur entreprise. - Published: 2020-11-06 - Modified: 2020-11-18 - URL: https://emarsystest.com/learn/blog/five-common-omnichannel-marketing-challenges/ - Categories: How to - Tags: Engagement client omnicanal, marketing omnicanal, omnichannel customer engagement, omnichannel marketing - Translation Priorities: Optional Le secteur du Retail n'a pas simplement changé, il a évolué.   Penser que le Retail se limite aux magasins physiques ou au e-commerce semble dépassé. Aujourd'hui, les marques savent que l'engagement client se fait à la fois en magasin et en ligne, à l'endroit, au moment et à la manière qui conviennent au client. Il incombe à l'équipe marketing de contribuer à la croissance et à l'augmentation des revenus de l'entreprise en stimulant l'engagement client et en offrant une véritable expérience personnalisée one-to-one sur tous les canaux.   En d'autres termes, le marketing doit améliorer les résultats de l'entreprise en adoptant un marketing omnicanal.   Certains marketeurs peuvent se dire : « plus facile à dire qu'à faire », paralysés par une liste de points bloquants qui les empêchent de relever le défi et de générer des résultats business. Cependant, les marketeurs des marques qui réussissent le mieux ne partagent pas cet avis. Dans ce guide, nous nous abordons 5 difficultés fréquentes que rencontrent les marketeurs et la manière dont certains des marketeurs des plus grandes marques ont réussi à les résoudre. N° 1 : « Comment puis-je délivrer le bon message, au bon moment, au bon client ?  » Aujourd'hui, il est facile d'envoyer le même message sur tous les canaux en même temps. Certaines des piles techniques les plus basiques le permettent. Mais une approche one-to-many est loin d'être aussi efficace que l'envoi d'un message personnalisé one-to-one à un client, sur son canal préféré, au moment où il pourrait avoir le plus d'impact. Alors, comment délivrer le bon... --- ### 5 Omnichannel Marketing Challenges (and How Successful Brands Have Overcome Them) > Learn 5 common challenges that omnichannel marketers face and how leading brand marketers are solving them to drive revenue and growth for their business. - Published: 2020-11-06 - Modified: 2023-07-26 - URL: https://emarsystest.com/learn/blog/five-common-omnichannel-marketing-challenges/ - Categories: How to - Tags: omnichannel customer engagement, omnichannel marketing - Translation Priorities: Optional Retail hasn’t simply changed, it has evolved.   Thinking of retail as strictly brick-and-mortar or strictly e-commerce seems antiquated. Now, brands know that customer engagement happens in-store and online -- wherever, whenever, and however the customer chooses. It’s marketing’s responsibility to help increase growth and revenue by engaging customers and delivering true 1:1 personalized experiences across any and all channels.   In other words, it’s marketing’s job to improve the bottom-line for the business using omnichannel marketing. Some marketers may say, “easier said than done,” and they may have a list of pain points that prevent them from rising to the challenge and driving business results. However, the most successful brand marketers would beg to differ.   In this quick guide, we’ll look at 5 common challenges that marketers face, and how some of today’s leading brand marketers have solved them.   #1. “How can I deliver the right message, at the right time, to the right customer? ” Today, sending the same one-size-fits-all message across every channel at the same time is easy. Some of the most basic tech stacks can accommodate this. But a one-to-many approach is not nearly as effective as delivering a personalized 1:1 message to a customer on the channel they prefer, and at the moment when it could make the most impact. So how do you deliver the right message, at the right time, to the right customer? Solution: Unify all your data into a single source within your customer engagement platform. Bringing all... --- ### It’s Official! SAP Emarsys Is Now Part of the SAP Family > SAP Emarsys officially joins SAP as part of the SAP Customer Experience portfolio. SAP Emarsys CEO Ohad Hecht shares his thoughts and reflections. - Published: 2020-11-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-joins-the-sap-family/ - Categories: General - Tags: customer experience, emarsys, SAP - Translation Priorities: Optional It’s my great pleasure that Emarsys is officially part of the SAP family! For all of us at Emarsys, this is a very special day. We couldn’t have done it without the hard work and dedication of the entire Emarsys team, as well as our incredible clients and partners.   Although it’s a moment to celebrate and be excited for what’s to come, it’s also an important opportunity to reflect on where we started, where we are today, and where we will be in the future. Where We Started I recently celebrated my 10-year anniversary at Emarsys. During this time, technology has certainly advanced, and the landscape of our dynamic industry has gone through incredible change. Over the years, I’ve seen companies have great success, some that have simply come and gone, and others that have evolved into something completely new. But I noticed a consistent theme in the companies that have lasted and made their mark: they always have a strong vision and company culture. Since the day our company was founded by Josef Ahorner, Hagai Hartman, and Daniel Harari in Vienna, Austria, we’ve had a pure vision, which is to enable brands to deliver personalized and consistent interactions across all channels that drive measurable outcome quickly, while keeping an unwavering commitment to our clients’ success. We’ve been able to achieve this through innovation in digital marketing and a dedication to helping clients deliver the best customer experiences possible. Moreover, we’ve always sought out the best and brightest talent,... --- ### ¡Ya es oficial! SAP Emarsys ya forma parte de la familia SAP. > SAP Emarsys se une oficialmente a SAP, pasando a ser una de las soluciones de la cartera de experiencia del cliente de SAP. El CEO de SAP Emarsys, Ohad Hecht, comparte sus pensamientos. - Published: 2020-11-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/emarsys-joins-the-sap-family/ - Categories: General - Tags: customer experience, emarsys, experiencia de cliente, SAP - Translation Priorities: Opcional Es para mí un placer que Emarsys sea oficialmente parte de la familia SAP. Para todos los que conformamos Emarsys, hoy es un día muy especial. No podríamos haberlo conseguido sin el duro trabajo y dedicación de todo el equipo de Emarsys, así como de nuestros increíbles clientes y socios comerciales.   Aunque es un momento para celebrar y emocionarnos con lo que está por venir, también es una oportunidad importante para reflexionar sobre dónde empezamos, dónde estamos en la actualidad y dónde estaremos en el futuro. Dónde empezamos Hace poco celebré mi décimo aniversario en Emarsys. Durante este tiempo, los avances de la tecnología han sido enormes y el panorama de nuestro dinámico sector ha sufrido cambios increíbles. Durante estos años he visto cómo algunas empresas obtenían un gran éxito, otras simplemente iban y venían y otras han evolucionado hacia algo completamente nuevo. Pero me he dado cuenta de que hay un aspecto común a todas las empresas que han perdurado y dejado su huella: siempre han tenido una visión fuerte y una cultura de empresa. Desde el día en que Josef Ahorner, Hagai Hartman y Daniel Harari fundaron nuestra empresa en Viena, Austria, hemos tenido una visión pura, que consiste en permitir a las marcas proporcionar interacciones personalizadas y consistentes en todos los canales para impulsar resultados medibles con rapidez, al tiempo que mantenemos un compromiso firme con el éxito de nuestros clientes. Hemos sido capaces de conseguirlo gracias a la innovación en el marketing digital y a... --- ### 10 Retailers Share Tips & Tactics for Retail Success in 2021 > The future of retail marketing, customer engagement, and omnichannel commerce is poised for big change. Here's 10 predictions and expert quotes. Read more. - Published: 2020-10-30 - Modified: 2021-02-23 - URL: https://emarsystest.com/learn/blog/future-retail-2021/ - Categories: Innovative Perspectives - Tags: future of marketing, retail e-commerce - Translation Priorities: Optional There’s a growing realization among marketers in the retail space that things will never be the same again. It’s as if 2020 marked some kind of major transition point after which the fabric of retail, online commerce, and brand marketing itself will have forever shifted. We’ve all heard the rumblings — about machine learning, AI, VR/AR, IoT, chatbots, digital assistants and more — but we wanted to know what a global panel of in-the-weeds retail leaders foresee for 2021 based on the more recent pandemic... real talk, no gimmicks. Here’s 10 examples of how industry leaders have been evolving, innovating, and continuing to find new ways to drive revenue. 5 Marketers on How to Level Up and Regain Lost Revenue into 2021 from Dakota Davis Where is Customer Engagement Going? Customer engagement marketing is at the core of everything we do as marketers. What do we need to know for 2021? Simplification, agility, and change management “We’re now API-driven, that ultimately allows us to plug and play new vendors, try things out — if we don’t like it we can throw it out... This allows us to scale and move with speed... We don’t really know where we’re going to be in three months time... You’ve got to be ready to change, that’s part of the digital transformation... ”Tho mas Tregelles, Digital Director, Frasers Group Maximizing revenue during the 2020 holidays “ navigating a bigger peak than ever... converting more and more of those customers who shopped online for the... --- ### Gane experiencia de cliente en esta temporada festiva con el lanzamiento de otoño de SAP Emarsys > El Black Friday, la Cyber Semana y las vacaciones de diciembre serán diferentes este año y el lanzamiento de otoño de 2020 de SAP Emarsys cuenta con las estrategias y herramientas que las marcas necesitan para completar la experiencia de cliente y alcanzar los resultados que su negocio necesita. - Published: 2020-10-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/gane-experiencia-de-cliente-en-esta-temporada-festiva-con-el-lanzamiento-de-otono-de-emarsys/ - Categories: General - Tags: estrategia vacacional, omnicanal, personalización Con la temporada festiva al acecho, destacarse de la muchedumbre festiva resulta crítico este año y, para los minoristas, eso significa proporcionar la experiencia que los clientes anhelan priorizando lo digital. Justo a tiempo para las vacaciones, el lanzamiento de otoño de Emarsys proporciona las herramientas de comercio electrónico omnicanal que necesita para tener éxito en el cuarto trimestre. Este último lanzamiento permite a las marcas fidelizar a los clientes durante las vacaciones de fin de año y hacer crecer su base de clientes mediante la mejora de la personalización en todos los canales, la interacción en tiempo real, la gestión de cupones, los nuevos informes analíticos y las ofertas expandidas en móvil. Hemos diseñado este lanzamiento a medida para ustedes, los expertos en marketing, así que echemos un vistazo a cómo Emarsys puede ayudarles a satisfacer las demandas de los clientes y alcanzar los resultados empresariales que desean. Compita en experiencia, no en precio La competencia en el precio no es suficiente este Black Friday y las vacaciones que le siguen y los grandes descuentos pueden no traer consigo clientes de repetición. Como hemos podido ver a lo largo del año, las marcas compiten en experiencia de cliente y la única manera de tener una ventaja competitiva es con una estrategia que priorice lo digital. La experiencia de compra, desde la investigación online y la realización de pedidos hasta la entrega en tienda y en su exterior, es donde la personalización marca una gran diferencia entre lo que es... --- ### How Top Brand Marketers Unify Data and Break Down Silos to Drive Business Results > Learn how unifying customer data and breaking down data silos helps marketers achieve a single view of their customer, leading to better business outcomes. - Published: 2020-10-21 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/how-top-brand-marketers-unify-data-and-break-down-silos-to-drive-business-results/ - Categories: How to - Tags: customer data, customer data platform, unified customer profile - Translation Priorities: Optional For years, industry soothsayers have been predicting the vital role that martech will inevitably play in the future of consumer marketing. And although the premonition has come true, and having the right marketing technology is essential, the conversation is old news — most marketers already know this and have made great inroads in incorporating martech solutions within all aspects of their outreach to achieve omnichannel marketing success. However, the top-performing marketers, and the brands with the greatest success, have already seen the next “big thing” in marketing: data. Data is the new oil. It is a powerful fuel that drives your most important, impactful, and revenue-generating marketing efforts, particularly when it comes to omnichannel marketing and delivering the 1:1 personalized experiences customers demand and deserve. But none of this happens until you organize, unify, and centralize your data in a way that allows it to be fully utilized. During our Retail Renaissance, we heard from global brand leaders and industry experts as they discussed how marketers can leverage data and break down data silos to achieve omnichannel success and accelerate outcomes for their business.   Here are five key takeaways we learned: 1. It Starts With “Connecting the Dots” For Total Tools, one of the biggest hurdles they faced in connecting with their customers and achieving the business results they needed was dealing with all of their siloed channel data.   Once they put all of their data into a single, centralized location, they were able to coordinate better communication... --- ### Retailers Engage More Customers by Simplifying Marketing Automation Across All Channels > Automation is the best tangible way for retailers to engage a large number of customers through whatever channel they prefer and simplifies a brand’s ability to serve customers online and in-store no matter what is happening in the world. - Published: 2020-10-14 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/retailers-engage-more-customers-by-simplifying-marketing-automation-across-all-channels/ - Categories: Customer Stories, General - Tags: growing active customers, personalization, retail e-commerce - Translation Priorities: Optional Retail is seeing some of the widest changes in commerce ever, and while some brands have been hit with severe declines in brick-and-mortar traffic, many retailers are hanging in there by reinventing their customer experience to leverage the best of in-store and online data. Collecting data and identifying customers across today’s spectrum of channels is no small feat. The more complicated our world becomes, the more critical automation is for engaging customers across every channel they prefer and personalizing the way a brand speaks to the individual. But let’s hear what the experts have to say. Collect and Analyze Data to Fuel Automation Cross-channel identification of customers is one of the most important capabilities a retailer can have right now. Not only does it help brands match up customer data to build a complete profile (for personalization), but customer identification also saves money lost on reacquiring the same customer over and over whether in-store or online. Data and the Single Customer View The first-party data you collect is your most valuable asset because of all the ways it allows you to know the individual shopper. Feed Data into Your Growth Strategies Once you plug your data into your strategies and tactics, you can then glean the insights you need to expand your database and target more customers across more channels. Now with data-rich automations that drive your strategies, you can use customer insights to optimize active customer growth based on past behavior and new trends emerging in real time. AI-Driven... --- ### Retailers Looking for the Discount Sweet Spot This Black Friday > Black Friday and Cyber Week have historically been the season of deals, but retailers should be wary of how deep those discounts are this year as the pandemic continues to impact how consumers shop. - Published: 2020-10-07 - Modified: 2020-11-18 - URL: https://emarsystest.com/learn/blog/retailers-looking-for-the-discount-sweet-spot-this-black-friday/ - Categories: Actionable Insights - Tags: discount, incentive, margins - Translation Priorities: Optional You don’t need a crystal ball to foretell a few things about Black Friday and Cyber Week 2020. #1) It will be unlike any shopping season we’ve seen before. (Walmart Plus launched on September 15th, ahead of the October 13th Amazon Prime Day kickoff. Target is now countering Amazon with its own Deal Days starting the same day). #2) In-store traffic will be different. (For example, Walmart, Best Buy, and Target will not be open on Thanksgiving Day 2020, and all will be leveraging curbside pickup and delivery. ) #3) Online sales will rise even more than they had pre-pandemic. (Last year, there was around a 20% uplift in online traffic as consumers spent $12 billion. ) What is uncertain is how changes in customer behavior will impact a brand’s incentive strategy. To ensure you don’t cannibalize your margins, a holiday incentive plan needs to carefully determine how much you’ll mark off each product, when you’ll mark it down, if you’ll cut it even deeper after a period of time, and most importantly, will your incentives still drive year-end profits? What is the Goldilocksian “just right” discount for Black Friday 2020? Black Friday Has Historically Been a Time to Acquire Customers Some business owners would say that no matter your discount strategy, deep incentives assault your bottom line — and can force you to sell a lot more volume to make up for the discounts. But if you’re focused on acquisition, discounts are actually a pretty reliable way to get... --- ### Cómo prepararse para la Cyber Semana 2020: Lo que dicen los datos [+ ejemplos] > Con estas 15 sentencias, estará armado para que el Black Friday y la Cyber Semana de este año sean todo un éxito. Más información. - Published: 2020-09-28 - Modified: 2020-11-16 - URL: https://emarsystest.com/es/learn/blog/cyber-semana-2020/ - Categories: Actionable Insights - Tags: cyber semana, cyber week, marketing personalizado - Translation Priorities: Opcional Las ventas del Black han ido creciendo de manera constante año tras año. Las ventas del Black Friday 2019 supusieron un total de 7. 400 millones de $, con un claro ascenso con respecto a la cifra de 2018, que fue de 6. 200 millones de $. Y la cifra eclipsó los ingresos de 2017 en un 23,6 %. Pero, habida cuenta de lo que lleva ocurriendo desde febrero y lo que los nuevos datos de Emarsys revelan, no apostaría a que esa tendencia ascendente se repita este año. ¿Qué ajustes van a tener que realizar los minoristas para el que tradicionalmente ha sido el día más lucrativo del año? ¿Y cómo están realizando las marcas líderes la transición para prepararse para un «nuevo Black Friday»? Anticipar el comportamiento de los consumidores: Lo que dicen los datos Aún quedan dos meses para la Cyber Semana y el Black Friday, tradicionalmente la semana del año de mayores ventas para las marcas minoristas. Pero tenemos un problema: la gente tiene miedo. (De hecho, no hay un grado de medidas de seguridad suficiente para tentar a los compradores estadounidenses a volver a las tiendas, según la investigación de Emarsys). Y los consumidores han encontrado otras vías de compra más sencillas, además. Relacionado: 5 tendencias para guiar su marketing para el Black Friday de 2019 10 sentencias sobre el Black Friday que hay que conocer para 2020 Aquí encontrará 10 puntos con datos — y sus implicaciones — de clientes de Emarsys para ayudarle... --- ### Why First-Party Data is the Holy Grail in a Cookie-Less World > Forward-thinking marketers across the world are using first-party data as cookie-based tracking is on the way out. Read more. - Published: 2020-09-21 - Modified: 2021-07-02 - URL: https://emarsystest.com/learn/blog/first-party-data-cookieless-world/ - Categories: Actionable Insights - Translation Priorities: Optional In part I of this series, we explained why cookies have traditionally been important for online advertising, and how the entire online ecosystem is basically reliant upon them. This article explores the application of first-party data and the value of retention across the lifecycle. Since cookies will be going away into 2021-22 as data concerns mount, brands need to find other means by which customer identification, customer identity management, and nurturing can happen. Enter: permission marketing, first-party data, and totally futureproof server-to-server integrations built with an omnichannel customer engagement platform. Online commerce is at the precipice of a new dawn — spurred by tracking concerns and new data privacy legislation across the world. New privacy laws and browser restrictions are also diminishing the precision and measurability of digital advertising while cluttering web experience with burdensome consent notices. Forward-thinking marketers across the world are beginning to consider alternatives to cookie-based tracking and disruptive web messages. The online ad space has become saturated with more data, more tracking, and more content. As described in PT I, cookies are everywhere. Cookies follow users around the web and track their every move. Most sites have thousands. Even those using only first-party cookies aren’t really operating in a vacuum because, as we explained, cookies are connected... all of them. The Internet is a web, a giant connected neural network where it seems like we’re all just chomping at the bit, quietly clawing to identify, hunt down, and capture unsuspecting consumers. Okay, that may be a... --- ### Veränderungen in der Kundenidentifizierung und beim Online-Tracking: Das sollten Marketer 2021 wissen > Verbraucher verlangen immer größere Transparenz bei der Schaltung personenbezogener Werbung. Das sollten Marketer jetzt beachten. - Published: 2020-09-17 - Modified: 2020-10-08 - URL: https://emarsystest.com/learn/blog/customer-identification/ - Categories: Actionable Insights, Wichtige Erkenntnisse, Wissenschaft und Technik - Translation Priorities: Optional As consumers clamor for greater ad transparency and control over how their personal data will be used, advertisers need new ways to do better targeting armed with less. Die digitale Werbelandschaft hat sich stark verändert. In den letzten 27 Monaten gab es viele Neuerungen: die DSGVO (Mai 2018), den California Consumer Privacy Act (Januar 2020) und Apples Ankündigung eines Opt-Ins für den IDFA (Juni 2020, tritt im September in Kraft). Alle diese Faktoren beeinflussen die Online-Identifizierung, die Anzeigenzuordnung und den Kundenabgleich – und zwar weltweit. Verbraucher möchten heutzutage genau wissen und steuern, wie ihre personenbezogenen Daten verwendet werden. Werbetreibende müssen daher in der Lage sein, mit weniger Mitteln ein besseres Targeting zu betreiben. Im letzten Gartner Hype Cycle for Digital Advertising 2020 wurde deutlich: Verbrauchermarken sind einem wachsenden Vertrauensverlust ausgesetzt, der die Rentabilität beeinträchtigt und den Markenwert schwächt. Aufgrund der Datenschutzbestimmungen müssen Marken für jeden Verarbeitungsschritt eine vorherige Zustimmung einholen. Daher wird es für Marketer schwieriger, personalisierte Dienstleistungen anzubieten oder Kundenbedürfnisse anhand des beobachteten Verhaltens abzulesen. Auch Google kommt an dieser Stelle ins Spiel. Zu Beginn des Sommers verkündete der Datenriese, dass Drittanbieter-Cookies – und damit Pixel-Tracking – bis 2022 abgeschafft werden. Für Marken, die das Google Ads-Netzwerk nutzen, kann das zum Problem werden. Das Google Displaynetzwerk erreicht mehr als 90% der Internetnutzer weltweit. Diese Entscheidung hat daher Auswirkungen für Werbung auf Websites, Nachrichtenseiten, Blogs, Gmail und YouTube. Aber das ist noch nicht alles. Wie Werbetreibende bisher online arbeiteten Online-Anzeigen zu schalten, ist heute so einfach wie niemals zuvor. Google und Facebook haben dafür gesorgt, dass wir mit einigen wenigen Klicks alles erledigen können. Display-Ads funktionierten bisher folgendermaßen: Man erstellte eine Anzeige und legte die Zielgruppe sowie ein Budget fest. Dazu... --- ### What’s at Stake for Businesses in 2021 as Customer Identification & Online Tracking Shifts > As consumers clamor for greater ad transparency and control over personal data, advertisers need new ways to do better targeting armed with less. - Published: 2020-09-17 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/customer-identification/ - Categories: Actionable Insights - Translation Priorities: Optional As consumers clamor for greater ad transparency and control over how their personal data will be used, advertisers need new ways to do better targeting armed with less. The digital advertising space has officially been flipped upside down. Over the past 27 months, we’ve seen new regulations like GDPR (May 2018), the California Consumer Privacy Act (January 2020), and, most recently, Apple’s announcement of “opt-in for IDFA” (June 2020, will go into effect in September) redefine online identification, ad attribution, and customer matching across the globe. As consumers clamor for greater ad transparency and control over how their personal data will be used, advertisers need new ways to do better targeting armed with less. As the latest Gartner Hype Cycle for Digital Advertising, 2020 put it, “Consumer brands face a growing trust crisis that threatens profitability and depletes brand value. As privacy regulations force brands to obtain advance consent for each instance of personal data processing, the risk of habitual declines threatens to deprive marketers of their ability to offer personalized services and anticipate customer needs based on observed behavior. ” Now Google is getting into the mix. Earlier this summer, the data giant announced that third party cookies – and thus pixel tracking – will be phased out by 2022. For brands that are reliant on the Google ad network, this could spell trouble. Google’s display network reaches 90% of internet users worldwide. So advertising on websites, news pages, blogs, Gmail, and YouTube, will all be affected. But the implications are more far-reaching than that alone. How Online Advertising Has Functioned The barrier of entry to start running online ads is the lowest it's ever been, as... --- ### Retail Adapts to the Digital Shift with Data-Driven In-Store Experiences > Retail is still adapting to lower in-store traffic and changes in purchasing behavior, but by leveraging customer data, a brand can raise their in-store experience to keep engaging customers - Published: 2020-09-15 - Modified: 2021-03-19 - URL: https://emarsystest.com/learn/blog/retail-adapts-to-the-digital-shift-with-data-driven-in-store-experiences/ - Categories: General, How to - Tags: e-commerce growth, retail e-commerce - Translation Priorities: Optional Retailers are still adapting to the economic fallout of the pandemic, paying especially close attention to how they can migrate parts of their in-store experience to online engagement. But that doesn’t mean the in-store experience is over with. While foot traffic may be down, consumers still want to purchase from retailers that they traditionally purchased from in-store. The challenge is to both meet COVID-19 best practices and deliver an experience that engages customers, rather than an experience that customers barely tolerate. So what can retailers do to serve customers online and reinvigorate in-store shopping at the same time? Quite a lot if you leverage technology and an e-commerce platform built to capture customer data respectfully. Identify Customers In-Store Everything a retailer wants to do begins with data and, more specifically, customer identification in-store. For many years, brands spent a lot of time and money on creating and maintaining customer profiles, often acquiring the same customer both online and in-store. Clearly, being able to identify an existing customer in-store saves a brand time and budget, but it also improves the customer experience when the retailer already knows who the customer is, what she’s likely to purchase, and the specific channel she prefers. Cue Clothing Co. Australian retailer Cue Clothing had an e-commerce platform in place before the pandemic, but the consumer shift to digital demanded that retailers quickly merge online and offline data to keep customers engaged online. With 85% of their revenue generated in-store, the brand had to move nimbly... --- ### Las 20 tendencias más destacadas del comercio minorista para el Black Friday de 2020 > El Black Friday está al caer. ¿Cuáles son las tendencias más destacadas que veremos en 2020 en el comercio minorista para este día tan especial? Obtenga más información. - Published: 2020-09-10 - Modified: 2020-09-18 - URL: https://emarsystest.com/learn/blog/top-20-black-friday-retail-trends-for-2020/ - Categories: How to - Tags: black friday, black friday 2020, black friday minorista, e-commerce, shift to e-commerce - Translation Priorities: Opcional Los pisotones anuales de otros clientes para conseguir una tele con descuento se han acabado... Al menos en 2020. Esta lucha que se repite cada año en el Black Friday es un ritual en EE. UU. Aplaudimos a aquellos que están en otros países con un enfoque más civilizado del Black Friday. Créditos de la imagen: NBC En lugar de los habituales titulares que vemos en los informativos, como clientes que arrancan la puerta de un centro comercial, los que se abalanzan los unos sobre los otros o una persona histérica que cae en los brazos de los directores de las tiendas porque el artículo que quería no está disponible... veremos que la pandemia lo ha cambiado todo. Están emergiendo nuevas tendencias en el comercio minorista para el Black Friday de 2020 y hemos recopilado las 20 más destacadas para usted. Los números de 2019 El año pasado, los compradores del Black Friday gastaron 7. 400 millones de $ online – un aumento de 1. 200 millones de $ con respecto al año anterior. Y el año pasado, el 61 % de todas las transacciones comerciales online se realizó desde smartphones (un aumento del 16 % con respecto a 2018). En cuanto al Cyber Monday de 2019, los clientes gastaron 9. 400 millones de $ online – un aumento del 20 % con respecto a 2018. Las transacciones a través del móvil supusieron 3. 100 millones de $ de ventas, un incremento del 46 % con respecto al año anterior.... --- ### Top 20 Black Friday Retail Trends for 2020 > Black Friday is almost here. What are the top trends we’ll likely see in 2020 in retail for this special day? Find out more. - Published: 2020-09-10 - Modified: 2020-09-18 - URL: https://emarsystest.com/learn/blog/top-20-black-friday-retail-trends-for-2020/ - Categories: How to - Tags: black friday, e-commerce, shift to e-commerce - Translation Priorities: Optional The yearly trampling of other customers to fight over a discounted TV is over... at least for 2020. This yearly Black Friday fighting is a US ritual. For those in other countries with a more civil approach to Black Friday, we applaud you. Image credit: NBC Instead of trends this year normally seen in news highlights, such as customers ripping the door off a mall, or stampeding one another, or a hysterical person falling into the arms of store managers because the item she wanted wasn’t available... the pandemic has changed all this.   New retail trends are emerging for Black Friday 2020, and we've brought the top 20 trends to you.   The Numbers from 2019 Last year, Black Friday shoppers spent $7. 4 billion online – a $1. 2 billion increase over the previous year. And 61% of all online retail transactions last year were from smartphones (a 16% increase over 2018). As for Cyber Monday 2019, customers spent $9. 4 billion online – a 20% increase from 2018. Mobile transactions accounted for $3. 1 billion in sales, a 46% increase over the previous year.   Based on these stats alone, there is hope for retailers who have a great e-commerce presence. In fact, more customers in the US shopped online during Thanksgiving weekend (probably full of turkey and stuffing) than in a physical store.   What’s New for 2020? Because of the coronavirus, many stores allow only a certain number of customers inside at a time.  ... --- ### 4 Things That Aren’t Personalization > The Gartner 2020 Magic Quadrant for Personalization Engines report has named SAP Emarsys a leader in personalization. Find out what Ohad Hecht, CEO at SAP Emarsys, believes such recognition means for marketers everywhere. - Published: 2020-08-05 - Modified: 2020-08-05 - URL: https://emarsystest.com/learn/blog/4-things-that-arent-personalization/ - Categories: General, Thought Leadership - Tags: customer-centric personalization, personalization data - Translation Priorities: Optional In a world where a big part of the Earth’s population changed their shopping behavior to online-only pretty much overnight, well-prepared brands with strong digital footprints were the true winners of this surge in volume of new customers. But since everyone is welcome to this online party, many companies have had to invest (and are still investing) massive resources to make their products available online in order to compete digitally. Fortunately for consumers, this trend means more choice and better prices. For the brands that want to win the consumers’ hearts and build long-term loyalty, the only way to do so is by getting to know your customers, by being able to treat them differently, and by doing it better than the competition — online. This is called personalization. I believe there are still a lot of misconceptions about what is and isn’t personalization, and on the back of being named a leader in the Gartner 2020 Magic Quadrant for Personalization Engines report, I want to clearly define what personalization is, and what you, the marketer, should look for beyond the buzzwords. Yes, we’re a leader in this report, and yes, I am very proud and honored to be there, but this post isn’t a victory lap; this is purely educational. So let’s start. Data Richness When it comes to data for personalization, it isn’t about first name, last name, your city, or even being able to identify your customer on the website or in the app in real time.... --- ### Cómo Trilab.it hizo crecer su base de datos un 33 % en 3 meses > Trilab Shop hizo la transición hacia el marketing en tiempo real y se encuentra desarrollando la personalización 1:1 escalada en su sitio web, SMS, email y mucho más. ¡Saber cómo! - Published: 2020-08-04 - Modified: 2021-03-31 - URL: https://emarsystest.com/es/learn/blog/trilab-success-story/ - Categories: Customer Stories - Tags: online retail - Translation Priorities: Opcional Trilab Shop made the move to real-time marketing on their website, and is on the way to scaled 1:1 personalization via SMS, email, and more. Hace dos años, el equipo de marketing de Trilab, el principal proveedor de productos de cuidado capilar y estilismo online de Italia, se centraba completamente en ejecutar campañas por email y anuncios en Facebook. El marketing del sitio web no era un canal prioritario. Pero la especialista en marketing web Mary Mazzon entendía que a su equipo le faltaba una visión de 360 grados de sus clientes y no conocía el valor de tiempo de vida (CLV) de sus contactos. Enviaban un email a toda su base de datos y esperaban lo mejor. No tardó mucho en apreciarse la necesidad de crecimiento a través de una personalización más granular... y Mary sabía que, al menos, era necesario un nuevo ESP. «Al principio, nuestro marketing principal era muy sencillo», afirmaba Mary. «Simplemente enviábamos un email a nuestra base de datos. Después desarrollamos cierto flujo de trabajo para rastrear a nuestros clientes, ya se sabe, navegación de bienvenida, también recordatorios, carrito abandonado... y todo lo ‘habitual’. Después nos dimos cuenta de que, después de cuatro meses, estábamos casi perdiendo clientes. Teníamos que recuperarlos en la navegación de ciclo de vida». Trilab necesitaba una nueva herramienta que pudiera aunar todos sus canales principales, incluyendo Facebook, Google Shopping y email. Pero también necesitaba una forma de garantizar que su canal web no solo serviría de pieza central de la mezcla de marketing integrado, sino que también tenía que conectar con todo lo demás que hacían y permitir interacciones en tiempo real. www. trilab. it... --- ### Here’s Why Customer Loyalty Is More Valuable Now Than Ever > Despite the pandemic-driven shift to digital, brand loyalty remains just as important as pre-COVID-19... but loyalty might even be more important now. - Published: 2020-07-30 - Modified: 2021-01-21 - URL: https://emarsystest.com/learn/blog/heres-why-customer-loyalty-is-more-valuable-now-than-ever/ - Categories: Actionable Insights - Translation Priorities: Optional In the era of COVID, things are different. I’m greeted on a first-name basis by my local coffee shop barista. Is this because there are fewer customers allowed in the shop? Maybe, but it feels genuine. This past week my barber sent me a text at 8 am, apologizing that he’d have to reschedule my appointment, which was still two days away. I’d never received a text from him before, and I was able to reschedule for the next day. A restaurateur once told me life would be more connected in the near future, and patrons would be known on a first-name basis, similar to how the local butcher of long ago greeted customers by their first names. Now, more than ever, customer loyalty is vital. Some places do it well, in-store and online. Others have yet to roll out a program, even though millions of people buy their products and services every year. Loyalty Programs During COVID Companies are taking notice and either implementing loyalty programs or improving them. Many small businesses, at least the ones I visit, have rolled out loyalty programs. I save money, they understand my preferences, and better cater products and services to me and other customers. Below you’ll discover how companies are starting or adjusting their loyalty programs. Starbucks Although Starbucks has an excellent loyalty mobile app, where customers accrue points to use for a multitude of options, the brand is introducing an even easier way to pay. In the past, members had to... --- ### 3 Marketing Technology Must-Haves for Better Personalization > Learn the 3 features your customer engagement platform must have in order to deliver personalized, omnichannel customer experiences. - Published: 2020-07-28 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/3-marketing-technology-must-haves-for-better-personalization/ - Categories: How to - Tags: marketing technology, personalization - Translation Priorities: Opcional In a perfect world, communicating with your customers would be like communicating with your best friend. You’d know their history. You’d know what they like and dislike. You’d know when, where, and how to reach them. You could send more meaningful, resonant messages that they were excited to receive. In other words, true 1:1 personalization would be the norm. Unfortunately, that’s not the reality for marketers just yet. The truth: You may never be able to communicate with each and every customer on a “best friend” level. It would require lots of time and information — and besides, how would you scale that? But there is good news: You can actually get remarkably close to achieving this. By using the tech-powered personalization capabilities found in some of today’s customer engagement platforms, you can actually deliver true 1:1 personalization that is meaningful and relevant for your customers... and you can do it at scale. Here’s 3 features your customer engagement platform must have if you want to deliver true 1:1 personalized customer experiences. 1. Fully-Integrated CDP True 1:1 omnichannel personalization requires a customer-centric approach to marketing. At the core of that approach is your data. But the problem is, many organizations have their data scattered, often sitting outside their customer engagement platform, or siloed within their organization. These silos make customer-centricity near impossible. This isn’t a surprise to most marketers. According to eMarketer, nearly 50% of marketers in North America said that “centralizing ownership of data would be one of the... --- ### 3 Marketing Technology Must-Haves for Better Personalization > Learn the 3 features your customer engagement platform must have in order to deliver personalized, omnichannel customer experiences. - Published: 2020-07-28 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/3-marketing-technology-must-haves-for-better-personalization/ - Categories: How to - Tags: marketing technology, personalization - Translation Priorities: Optional In a perfect world, communicating with your customers would be like communicating with your best friend. You’d know their history. You’d know what they like and dislike. You’d know when, where, and how to reach them. You could send more meaningful, resonant messages that they were excited to receive. In other words, true 1:1 personalization would be the norm. Unfortunately, that’s not the reality for marketers just yet. The truth: You may never be able to communicate with each and every customer on a “best friend” level. It would require lots of time and information — and besides, how would you scale that? But there is good news: You can actually get remarkably close to achieving this. By using the tech-powered personalization capabilities found in some of today’s customer engagement platforms, you can actually deliver true 1:1 personalization that is meaningful and relevant for your customers... and you can do it at scale. Here’s 3 features your customer engagement platform must have if you want to deliver true 1:1 personalized customer experiences. 1. Fully-Integrated CDP True 1:1 omnichannel personalization requires a customer-centric approach to marketing. At the core of that approach is your data. But the problem is, many organizations have their data scattered, often sitting outside their customer engagement platform, or siloed within their organization. These silos make customer-centricity near impossible. This isn’t a surprise to most marketers. According to eMarketer, nearly 50% of marketers in North America said that “centralizing ownership of data would be one of the... --- ### The Gartner 2020 Magic Quadrant for Personalization Engines Names SAP Emarsys a Leader — Again! > SAP Emarsys has been named a leader in the Gartner 2020 Magic Quadrant for Personalization Engines. Find out how the SAP Emarsys platform’s exemplary personalization capabilities increase customer engagement and revenue. - Published: 2020-07-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/the-gartner-2020-magic-quadrant-for-personalization-engines-names-emarsys-a-leader-again/ - Categories: General - Tags: customer journeys, e-commerce growth, speed to market - Translation Priorities: Opcional FIND OUT WHY EMARSYS IS CONSIDERED A LEADER IN PERSONALIZATION ENGINESDownload the report. It is fabulous when you see something you’ve been working so hard on come to fruition; to know that something you’ve created really helps marketers do their jobs more efficiently and serve their brands in faster and more measurable ways. That’s why we’re so excited to announce that Emarsys has been recognized as a leader in the Gartner 2020 Magic Quadrant for Personalization Engines. Being a leader two years in a row shows us that more of our clients are able to leverage our verticalized approach to accelerate results and really take their marketing capabilities to the next level. “Emarsys is a Leader in this Magic Quadrant... Emarsys’ Personalization Platform leverages a broad suite of customizable templates to meet the needs of both nontechnical and technical users and accelerate time to value for its clients. ” — Gartner 2020 Magic Quadrant for Personalization Engines report The Gartner 2020 Magic Quadrant for Personalization Engines What It Means to Be a Leader in Personalization Engines “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market... In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must... --- ### Der Gartner Magic Quadrant 2020 für Personalization Engines zeichnet SAP Emarsys erneut als Leader aus! > SAP Emarsys wurde im Gartner Magic Quadrant 2020 für Personalization Engines als Leader ausgezeichnet. Erfahren Sie mehr darüber, wie die unterschiedlichen Personalisierungsoptionen der SAP Emarsys Plattform Ihr Kundenengagement und Ihren Umsatz steigern können. - Published: 2020-07-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/learn/blog/der-gartner-magic-quadrant-2020-fuer-personalization-engines-zeichnet-emarsys-erneut-als-leader-aus/ - Categories: Thought Leadership, General - Tags: customer journeys, e-commerce growth, Markteinführung, Personalisierung, speed to market - Translation Priorities: Optional FINDEN SIE HERAUS, WAS EMARSYS BEI PERSONALIZATION ENGINES RICHTIG MACHTBericht herunterladen Es ist fantastisch, wenn man die Früchte seiner harten Arbeit sehen kann und weiß, dass man etwas geschaffen hat, das anderen Marketingverantwortlichen dabei helfen kann, effektiver zu arbeiten und ihre Brands schneller und messbarer zum Erfolg zu führen. Daher freuen wir uns sehr, dass Emarsys im Gartner 2020 Magic Quadrant für Personalization Engines als Leader ausgezeichnet wurde. Zwei Jahre in Folge ein Leader zu sein, zeigt uns, dass noch mehr Kunden unseren vertikalen Ansatz für sich nutzen konnten, um Ergebnisse zu verbessern und ihre Marketingaktivitäten auf das nächste Level zu katapultieren. “Emarsys ist ein Leader in diesem Magic Quadrant ... Die Emarsys Plattform bietet ein großes Spektrum an individuell gestaltbaren Templates, um den Ansprüchen von technischen und nicht technischen Nutzern gerecht zu werden und einen echten Mehrwert für Kunden zu kreieren. ” – Bericht: Gartner 2020 Magic Quadrant für Personalization Engines The Gartner 2020 Magic Quadrant for Personalization Engines Was bedeutet es, ein Leader für Personalization Engines zu sein? „Leader sind Anbieter, die ein grundlegendes Verständnis für ihre Produktkapazitäten mitbringen und sich komplett auf den Erfolg der Kunden fokussieren ... Auf dem heutigen Markt für Personalization Engines fordern Kaufentscheider Produkte, die einfach zu bedienen und leicht zugänglich sind. Daher müssen die Produkte einen klaren Mehrwert bieten und auch mit eingeschränkter technischer Erfahrung und ohne die Unterstützung der IT-Abteilung Ergebnisse liefern können. In einem sich schnell entwickelnden Markt mit konstanter Innovation muss ein Leader außerdem beweisen, dass er sich nicht nur auf... --- ### Welcome to the New Age of Marketing: Retail Renaissance 2020 > Join us for 60+ hours of content, 40+ sessions from leading brands, and more as we explore the art and science of customer engagement at Retail Renaissance. - Published: 2020-07-24 - Modified: 2020-07-24 - URL: https://emarsystest.com/es/learn/blog/retail-renaissance-2020/ - Categories: Innovative Perspectives - Translation Priorities: Opcional Join us for 60+ hours of content, 40+ sessions from leading industry brands, and more as we explore the art and science of customer engagement at Retail Renaissance 2020. I don’t like the phrase “the new normal. ” Marketing, by nature, exists in a constant state of flux. Part of our unwritten job description as marketers is to be change agents — to iterate, innovate, and adapt with agility... no matter what. We’ve all been impacted by the changes these past few months. The world has officially been shaken up and marketers are not immune to this disarray. Still, we don’t recommend sulking. We recommend celebrating. If you haven’t heard the rumblings just yet, get ready... because this September, we’re bringing the event of the year, Retail Renaissance 2020, to you. Retail Renaissance is the first ever digital festival for marketers, e-commerce professionals, and digital leaders. Confirmed brand speakers from Shopify Plus, Facebook, Forrester, Zendesk, Born, optilyz, Movable Ink, and more will reveal how, in the face of the worst economic recession in ages prompted by Coronavirus, they: Drive repeat purchases, improve AOV, and increase CLV with connected experiencesBuild emotional connections with customers that create lifelong loyaltyUse customer data intelligently to drive growth and revenue We’ve all seen the mass store closings, major footfall decreases, and cash flow deficits. But it is in destruction that opportunity lies, and it’s through this disarray that we feel inspired — to spread ideas, to revamp old, outdated marketing models, and to create an interactive forum for knowledge sharing. Sara Richter, CMO here at Emarsys, elaborates: A Celebration of Marketing Success We believe there’s a subtle but quickly emerging rebirth of creativity happening... --- ### How PUMA Remained Relevant to Customers During the Ever-Changing Pandemic > Learn how PUMA adjusted their marketing and outreach to connect with customers during the pandemic. - Published: 2020-07-23 - Modified: 2024-01-04 - URL: https://emarsystest.com/learn/blog/how-puma-remained-relevant-to-customers-during-the-ever-changing-pandemic/ - Categories: Innovative Perspectives - Tags: COVID-19, e-commerce growth - Translation Priorities: Optional During the onset of the coronavirus pandemic, PUMA did some amazing things to connect with customers and remain engaged. Even though many gyms were, and still are closed, loyal customers continued purchasing athletic leisure from the brand. Alex Timlin (SVP Verticals, Emarsys) spoke with Rick Almeida (VP of Ecommerce, PUMA) to share with you: The channels PUMA leveraged to shift its engagement strategy. The importance of remaining agile and nimble in uncertain times. Why it’s important to understand the continually changing consumer sentiment How to market and continue to communicate even in times of uncertainty. Read on to discover how PUMA was able to quickly adjust to bring value to their fans and customers. How to Remain Agile and Nimble When Everything Is Changing How to Pivot Customer Communications and Engagement Why Loyal Customers and Influencers Can Help You Why Customer-Centric Marketing Efforts Work Final Thoughts Staying relevant in the midst of turmoil and uncertainty is paramount. For example, there were numerous times during this pandemic that store hours would vary for the various retail locations I would visit. Many times I arrived as the doors were closing. This made for negative customer experience as the company could have simply sent out a message regarding the revised store hours. There are numerous adjustments your company can make, like PUMA, to stay relevant to customers. Keeping customers informed is a great place to start. --- ### 3 Rules for Getting the Customer Data Your Brand Needs for Better Personalization > To drive revenue and retain more customers using personalization, you need quality customer data. Learn the 3 rules for getting great data from customers. - Published: 2020-07-21 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/ - Categories: How to - Tags: customer data, personalization - Translation Priorities: Opcional A few days ago, I had what could only be described as a supernatural experience. It just so happens I was in the market for a new lamp, and was perusing a major retailer’s online website. I checked a few options, and although one arc lamp in particular caught my eye, I wasn’t ready to make a purchase. I closed my browser. Days later, I “mysteriously” received an email from that same retailer. Turns out, select lamps are on sale. And that arc lamp I had my eye on — “coincidentally” the feature image in the email — was now 20% off. Even crazier: The email arrived on a Saturday, which is the day I usually open promotional emails to look for deals (and most likely to purchase). This random series of connections seemed all too convenient — the right product, the right email address, at the right time. Was it a sign from the universe that I should buy that lamp? Was I the target of a clairvoyant marketing team? Or: Was I on the receiving end of a truly personalized experience, based on quality data? The (Not So) Secret Ingredient of True, 1:1 Personalization Nearly every retail or e-commerce brand is currently using some form of personalization in their marketing, or has experimented with it in the past. As a practice, personalization is ubiquitous. But the degree of personalization offered differs from brand to brand, and not all organizations stick with it. In fact, Gartner predicts that, by... --- ### 3 Tipps: So erhalten Sie die Kundendaten, die Sie für eine bessere Personalisierung benötigen > Um Ihre Umsätze zu steigern und mehr Kunden durch Personalisierung zu binden, benötigen Sie hochwertige Kundendaten. In diesen 3 Tipps erfahren Sie, wie Sie diese Daten von Ihren Kunden erhalten. - Published: 2020-07-21 - Modified: 2020-07-31 - URL: https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/ - Categories: How to - Tags: customer data, Kundendaten, Personalisierung, personalization - Translation Priorities: Optional Vor ein paar Tagen ist etwas passiert, das ich nur als übernatürlich beschreiben kann. Ich suchte nach einer neuen Lampe und schaute mich auf der Website eines großen Online-Händlers um. Ich hatte mir einige Modelle angesehen. Eine Bogen-Lampe stach mir besonders ins Auge. Aber zu einem Kauf war ich noch nicht bereit. Ich schloss meinen Browser. Ein paar Tage später erhielt ich eine „mysteriöse“ E-Mail von genau diesem Händler. Es stellte sich heraus, dass einige Lampen gerade im Angebot waren. Und diese Bogen-Lampe – die „zufällig“ auch noch als Hauptbild in der E-Mail auftauchte – war jetzt 20% günstiger. Und als ob das noch nicht verrückt genug wäre, erhielt ich die E-Mail am Samstag. Samstags öffne ich immer alle Werbe-E-Mails, um mir Angebote anzusehen (und zu kaufen). Das konnte doch kein Zufall sein! Das richtige Produkt und die richtige E-Mail zur richtigen Zeit. Wollte das Universum mir ein Zeichen geben? War ich ins Visier eines hellsichtigen Marketingteams geraten? Oder handelte es sich hier um wahrhaftige Personalisierung, die auf hochwertigen Daten beruhte? Die (gar nicht so) geheime Zutat für 1:1-Personalisierung Fast jeder Händler und fast jede E-Commerce Marke nutzt Personalisierung für ihr Marketing oder haben es in der Vergangenheit zumindest versucht. Personalisierung ist allgegenwärtig. Aber der Grad der Personalisierung schwankt von Marke zu Marke. Nicht alle Unternehmen bleiben dabei. Gartner prognostiziert, dass bis 2025 80% aller Marketer ihre Personalisierungsversuche einstellen werden. Warum ist das so? Viele Marketer sehen den Return on Investment nicht. Das hängt meistens mit dem Reporting und den... --- ### 3 Rules for Getting the Customer Data Your Brand Needs for Better Personalization > To drive revenue and retain more customers using personalization, you need quality customer data. Learn the 3 rules for getting great data from customers. - Published: 2020-07-21 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/3-rules-for-getting-the-customer-data-your-brand-needs-for-better-personalization/ - Categories: How to - Tags: customer data, personalization - Translation Priorities: Optional A few days ago, I had what could only be described as a supernatural experience. It just so happens I was in the market for a new lamp, and was perusing a major retailer’s online website. I checked a few options, and although one arc lamp in particular caught my eye, I wasn’t ready to make a purchase. I closed my browser. Days later, I “mysteriously” received an email from that same retailer. Turns out, select lamps are on sale. And that arc lamp I had my eye on — “coincidentally” the feature image in the email — was now 20% off. Even crazier: The email arrived on a Saturday, which is the day I usually open promotional emails to look for deals (and most likely to purchase). This random series of connections seemed all too convenient — the right product, the right email address, at the right time. Was it a sign from the universe that I should buy that lamp? Was I the target of a clairvoyant marketing team? Or: Was I on the receiving end of a truly personalized experience, based on quality data? The (Not So) Secret Ingredient of True, 1:1 Personalization Nearly every retail or e-commerce brand is currently using some form of personalization in their marketing, or has experimented with it in the past. As a practice, personalization is ubiquitous. But the degree of personalization offered differs from brand to brand, and not all organizations stick with it. In fact, Gartner predicts that, by... --- ### Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty > Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty. - Published: 2020-07-02 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/ - Categories: How to - Tags: customer lifetime value, customer loyalty - Translation Priorities: Opcional The impact of COVID-19 across all commerce was severe. But one positive trend that emerged during this difficult time was growth in, specifically, e-commerce and online retail. For many brands, this growth meant an abundance of new customers and first-time buyers. However, a growing customer base comes with inherent challenges: How do you ensure these first-time buyers become active customers? And how do you increase your share of loyal customers without heavy discounting that erodes your margins? The answer lies in loyalty. New customers, same challenges When the majority of stores closed during the pandemic, it caused a radical shift. Consumers, whether they were ready or not, were forced to embrace digital. As a result, your brand has probably experienced an increase in customer growth. With a larger pool of consumers willing to engage on digital channels because of the pandemic, any digital strategies you have in place should yield more substantial results. But even with this increase in new customers, the challenge you face as a marketer now is the same challenge you faced pre-pandemic. You need to lead first-time buyers further along their customer journey, you need to drive repeat purchases, and you need to build trusted, loyal, and lasting relationships with customers that lead to greater CLTV. All of that sounds reasonable, except some of the marketing efforts required to face these challenges — such as discount-based incentives — can come at the expense of profitability. This puts you in a precarious position: You want to accelerate... --- ### Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty > Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty. - Published: 2020-07-02 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/ - Categories: How to - Tags: customer lifetime value, customer loyalty - Translation Priorities: Optional The impact of COVID-19 across all commerce was severe. But one positive trend that emerged during this difficult time was growth in, specifically, e-commerce and online retail. For many brands, this growth meant an abundance of new customers and first-time buyers. However, a growing customer base comes with inherent challenges: How do you ensure these first-time buyers become active customers? And how do you increase your share of loyal customers without heavy discounting that erodes your margins? The answer lies in loyalty. New customers, same challenges When the majority of stores closed during the pandemic, it caused a radical shift. Consumers, whether they were ready or not, were forced to embrace digital. As a result, your brand has probably experienced an increase in customer growth. With a larger pool of consumers willing to engage on digital channels because of the pandemic, any digital strategies you have in place should yield more substantial results. But even with this increase in new customers, the challenge you face as a marketer now is the same challenge you faced pre-pandemic. You need to lead first-time buyers further along their customer journey, you need to drive repeat purchases, and you need to build trusted, loyal, and lasting relationships with customers that lead to greater CLTV. All of that sounds reasonable, except some of the marketing efforts required to face these challenges — such as discount-based incentives — can come at the expense of profitability. This puts you in a precarious position: You want to accelerate... --- ### Reduce Indiscriminate Discounts, Drive Repeat Purchases, and Increase Customer Lifetime Value with Loyalty > Learn how brands can reduce indiscriminate discounts, drive repeat purchases and increase customer lifetime value through customer loyalty. - Published: 2020-07-02 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/reduce-indiscriminate-discounts-drive-repeat-purchases-and-increase-customer-lifetime-value-with-loyalty/ - Categories: How to - Tags: customer lifetime value, customer loyalty - Translation Priorities: Optional The impact of COVID-19 across all commerce was severe. But one positive trend that emerged during this difficult time was growth in, specifically, e-commerce and online retail. For many brands, this growth meant an abundance of new customers and first-time buyers. However, a growing customer base comes with inherent challenges: How do you ensure these first-time buyers become active customers? And how do you increase your share of loyal customers without heavy discounting that erodes your margins? The answer lies in loyalty. New customers, same challenges When the majority of stores closed during the pandemic, it caused a radical shift. Consumers, whether they were ready or not, were forced to embrace digital. As a result, your brand has probably experienced an increase in customer growth. With a larger pool of consumers willing to engage on digital channels because of the pandemic, any digital strategies you have in place should yield more substantial results. But even with this increase in new customers, the challenge you face as a marketer now is the same challenge you faced pre-pandemic. You need to lead first-time buyers further along their customer journey, you need to drive repeat purchases, and you need to build trusted, loyal, and lasting relationships with customers that lead to greater CLTV. All of that sounds reasonable, except some of the marketing efforts required to face these challenges — such as discount-based incentives — can come at the expense of profitability. This puts you in a precarious position: You want to accelerate... --- ### 3 Ways Small Businesses Are Regaining Lost Sales from COVID-19 > In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge. - Published: 2020-07-01 - Modified: 2020-07-29 - URL: https://emarsystest.com/learn/blog/think-like-consumers/ - Categories: How to - Tags: COVID-19, online shopping - Translation Priorities: Opcional In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge. If we marketers thought it was tough connecting with consumers before the Coronavirus pandemic, we’re in for a real surprise in its wake. No brand has gone unscathed nor has the consumer market. 100,000 businesses across the U. S. have closed their doors permanently as a result of the pandemic, a staggering number by any standard. Everything and everyone is now emerging from its wrath. As tectonic plates shift beneath our feet, change is just about the only thing we can be sure of in this current climate. However, where there’s destruction, there’s also opportunity. There are three big retail trends emerging in the wake of COVID-19 that you can hop on: Consumers have been forced to find — and will stick to — the easiest, quickest, most efficient method of buying... and as of late, that means online. Consumer behavior may forever be altered in more profound ways than we’ve ever seen in terms of expectations and standards. With so many small businesses closed for good, there will be less competition in most large markets and consumer choice may be reduced. Right now, for better or worse, it’s a sort of survival of the fittest as the elimination of many small businesses continues to rock middle America. So what does it take to survive? Just as in nature, surviving this latest period of turmoil will require adaptation and acclimation to a new selling environment entirely. Creating relationships and loyalty among this new breed of buyers means thinking like the... --- ### 3 Ways Small Businesses Are Regaining Lost Sales from COVID-19 > In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge. - Published: 2020-07-01 - Modified: 2020-07-29 - URL: https://emarsystest.com/learn/blog/think-like-consumers/ - Categories: How to - Tags: COVID-19, online shopping - Translation Priorities: Optional In the midst of the worst economic downturn of our lifetime, marketers who shift their mindset and begin thinking like a consumer stand a competitive edge. If we marketers thought it was tough connecting with consumers before the Coronavirus pandemic, we’re in for a real surprise in its wake. No brand has gone unscathed nor has the consumer market. 100,000 businesses across the U. S. have closed their doors permanently as a result of the pandemic, a staggering number by any standard. Everything and everyone is now emerging from its wrath. As tectonic plates shift beneath our feet, change is just about the only thing we can be sure of in this current climate. However, where there’s destruction, there’s also opportunity. There are three big retail trends emerging in the wake of COVID-19 that you can hop on: Consumers have been forced to find — and will stick to — the easiest, quickest, most efficient method of buying... and as of late, that means online. Consumer behavior may forever be altered in more profound ways than we’ve ever seen in terms of expectations and standards. With so many small businesses closed for good, there will be less competition in most large markets and consumer choice may be reduced. Right now, for better or worse, it’s a sort of survival of the fittest as the elimination of many small businesses continues to rock middle America. So what does it take to survive? Just as in nature, surviving this latest period of turmoil will require adaptation and acclimation to a new selling environment entirely. Creating relationships and loyalty among this new breed of buyers means thinking like the... --- ### 5 Reasons Marketing Leaders Are Excited About the SAP Emarsys Summer Release 2020 > Learn about five of the new features included in the SAP Emarsys Summer Release 2020 that retail and e-commerce marketers are excited about. - Published: 2020-06-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/5-reasons-marketing-leaders-are-excited-about-the-emarsys-summer-release-2020/ - Categories: General To say that 2020 has been a challenging year for marketers is an understatement. Social distancing, store closures, and receding economies — all due to COVID-19 — likely put a huge dent in the planned marketing efforts and growth strategies that your company had in place. Fortunately, we’ve passed the difficult peak of COVID-19. Now, your business can begin the recovery process. During this time, your job as a marketer will be to draw from the lessons learned and insights gleaned over the past several months to ensure your brand is more resilient and better poised to accelerate business outcomes in the next phase of retail. Here are 5 features from the Emarsys Summer Release 2020 that we know marketers will be excited about, especially as they aim to deliver business results for their brand post-lockdown (and beyond). Feature #1 — Retail Tactics Retail was hit especially hard during COVID-19. If you were one of the many retail brands impacted by coronavirus-related store closures, you may be under pressure to help recover lost in-store revenue. But retail is a unique, dynamic vertical, one that in today’s world requires omnichannel marketing. So if you’re a retail brand looking to recover post-pandemic, shouldn’t you be using retail-specific strategies and tactics to help you accelerate your omnichannel efforts and create better business outcomes? The new release comes with strategies and tactics designed specifically for retail, using offline data, and crowdsourced and proven by industry-leading retail brands. Use a retail-specific tactic like First-Time Store... --- ### How Your Life as a Marketer Just Became Easier > Marketing is more important than ever. These new updates help save your company time and show the impact your marketing efforts have on your company’s revenue. - Published: 2020-06-18 - Modified: 2020-09-29 - URL: https://emarsystest.com/es/learn/blog/how-your-life-as-a-marketer-just-became-easier/ - Categories: How to - Tags: customer lifetime value, marketing, Time to Value - Translation Priorities: Opcional In the early 1900s, Schlitz Beer was in trouble. Market share and sales were down. The forecast was bleak. So the company hired Claude Hopkins, a famous copywriter and advertiser, to create a campaign. After a tour of the Schlitz Beer facility, Claude noticed the intricacies of the beer-making process: Pipes and filtering pumps were cleaned twice a day. Beer bottles were sterilized four times before filling. An artesian well brought in fresh, clean water for creating beer. Brewing rooms had an air filtration system to impede contaminates. Guess what? Every beer manufacturer had this same process... it was common knowledge and never used by other beer manufacturers in advertisements. Hopkins used this information in an advertising campaign to propel Schlitz Beer from eight in the US to tie with first. "Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation. ” Peter Drucker Drucker is right, the basic function of every company is marketing and innovation, but if an innovative company isn’t marketing, then it may not do as well as expected. This is why marketing is more important than ever. As a marketer, you want technology that is powerful yet intuitive. Something that makes you look like the hero you are. With the Emarsys Summer Release 2020, the updates are designed to do just that... make your life easier. Want to drive value and accelerate business outcomes? Then keep reading.   Marketing Revenue Impact According... --- ### How Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly Want > Learn how your brand can deliver more 1:1 personalized experiences with a conversational approach to personalization that leads to better business outcomes. - Published: 2020-06-17 - Modified: 2023-04-11 - URL: https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/ - Categories: How to - Tags: omnichannel marketing, personalized marketing - Translation Priorities: Opcional Nearly every part of your marketing strategy will involve some sort of personalization. At least, it should, because personalization is now a customer expectation. According to Forbes, “83% of consumers expect products to be personalized within moments or hours” of engagement. While the statistic proves there is a strong consumer appetite for personalization, it fails to answer the question: What does good personalization look like? As you begin to fully embrace personalization as an integral part of your omnichannel marketing strategy, you’ll discover that personalization works best when it’s framed as a conversation with customers, not just a one-way marketing endeavor. Personalization Has Evolved Personalization has come a long way. It’s well past customizing salutations with a first name in a batch-and-blast email. It has gone beyond a one-size-fits-all happy birthday mailer sent to customers. Now, it’s about truly connecting with and understanding your customers’ tastes and preferences. Humans have evolved as social creatures. We’ve developed social-cognitive skills where we thrive by “communicating with others, learning from others, and ‘reading the mind’ of others in complex ways. ” To do so feels, well, more human. As a marketer, the conversation between you (as the brand) and your customers should work the same way. You want to communicate with your customer to learn more about them, so you can better anticipate or relate to their needs. Your personalization efforts should help facilitate this type of conversation. For example, notice a customer abandoned their purchase? Ask them about it, don’t just nudge... --- ### Comment la communication bidirectionnelle conduit à la personnalisation one-to-one tant désirée par vos clients (et votre marque) > Découvrez comment votre marque peut offrir davantage d'expériences personnalisées one-to-one grâce à une approche conversationnelle et ainsi obtenir de meilleurs résultats business. - Published: 2020-06-17 - Modified: 2020-07-21 - URL: https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/ - Categories: How to - Tags: omnichannel marketing, personalized marketing, personnalisation - Translation Priorities: Optional Pratiquement tous les éléments de votre stratégie marketing impliquent une certaine personnalisation. Du moins, ils le devraient, car aujourd'hui, la personnalisation fait partie des attentes des clients. Selon Forbes, « 83 % des consommateurs souhaitent que les produits soient personnalisés dans les minutes ou les heures » suivant leur engagement. Si cela indique qu'il y a un fort besoin de personnalisation de la part des consommateurs, cela ne répond pas à la question : Qu'est-ce qu'une bonne personnalisation ? À partir du moment où vous envisagerez la personnalisation comme faisant partie intégrante de votre stratégie marketing omnicanale, vous verrez que celle-ci est plus efficace lorsqu'elle prend la forme d'une conversation avec vos clients plutôt que d'une action marketing à sens unique. La personnalisation a évolué La personnalisation a fait du chemin. Il est loin le temps de la des emails de masse personnalisés avec le seul prénom. Nous n'en sommes plus au stade de l'envoi de messages d'anniversaire standards. Vous devez désormais communiquer avec vos clients pour comprendre quels sont leurs goûts et préférences. Les humains sont des êtres sociaux. Nous avons développé des aptitudes sociocognitives nous permettant de nous développer en « communiquant les uns avec les autres, en apprenant les uns des autres et en “lisant dans les pensées” des autres de manière complexe ». Cela nous fait nous sentir... plus humains. En tant que marketeur, la conversation entre vous (en tant que marque) et vos clients doit suivre la même logique. Vous souhaitez communiquer avec vos clients... --- ### How Two-Way Communication Leads to the 1:1 Personalization Your Customers (and Your Brand) Truly Want > Learn how your brand can deliver more 1:1 personalized experiences with a conversational approach to personalization that leads to better business outcomes. - Published: 2020-06-17 - Modified: 2023-04-11 - URL: https://emarsystest.com/learn/blog/how-two-way-communication-leads-to-better-personalized-marketing-for-your-customers-and-brand/ - Categories: How to - Tags: omnichannel marketing, personalized marketing - Translation Priorities: Optional Nearly every part of your marketing strategy will involve some sort of personalization. At least, it should, because personalization is now a customer expectation. According to Forbes, “83% of consumers expect products to be personalized within moments or hours” of engagement. While the statistic proves there is a strong consumer appetite for personalization, it fails to answer the question: What does good personalization look like? As you begin to fully embrace personalization as an integral part of your omnichannel marketing strategy, you’ll discover that personalization works best when it’s framed as a conversation with customers, not just a one-way marketing endeavor. Personalization Has Evolved Personalization has come a long way. It’s well past customizing salutations with a first name in a batch-and-blast email. It has gone beyond a one-size-fits-all happy birthday mailer sent to customers. Now, it’s about truly connecting with and understanding your customers’ tastes and preferences. Humans have evolved as social creatures. We’ve developed social-cognitive skills where we thrive by “communicating with others, learning from others, and ‘reading the mind’ of others in complex ways. ” To do so feels, well, more human. As a marketer, the conversation between you (as the brand) and your customers should work the same way. You want to communicate with your customer to learn more about them, so you can better anticipate or relate to their needs. Your personalization efforts should help facilitate this type of conversation. For example, notice a customer abandoned their purchase? Ask them about it, don’t just nudge... --- ### SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value > Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable. - Published: 2020-06-10 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/ - Categories: General - Translation Priorities: Optional At Emarsys, we know how valuable every marketer’s contribution is. That’s why we gathered industry-specific knowledge over the last two decades to define strategies and tactics that work – and work quickly. Now more than ever, businesses must be agile and rapidly adapt to changing trends. But that can be impossible if you don’t have the right technology and the right partners to bring together data, marketing, and... well, people. That’s where we can help. Accelerate Business Outcomes with Emarsys Summer Release 2020 It is with great excitement that we share our Summer Release 2020 today, the culmination of a lot of hard, strategic work that improves your customer engagement, accelerates your time to value, and generates results quickly. Among the many new features that add measurable value, revenue impact and attribution are at the top. You can track performance in real time, optimize your automation strategically, and see exactly which programs and channels are driving profitable growth. Our release features require no additional IT support and allow you to track revenue impact throughout the entire platform. Let’s take a look at what you can do now using a unified CDP to scale automation and track revenue growth. Marketers Doing More with Less Brands and their marketing teams operate in a world that has irrevocably changed. Even before the pandemic began, marketers were arguing for consolidated technology, actionable data, and analytics to do their jobs well.   Marketing Beyond Business As Usual In many cases today, marketers are asked to... --- ### SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value > Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable. - Published: 2020-06-10 - Modified: 2025-01-24 - URL: https://emarsystest.com/es/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/ - Categories: General - Translation Priorities: Opcional At Emarsys, we know how valuable every marketer’s contribution is. That’s why we gathered industry-specific knowledge over the last two decades to define strategies and tactics that work – and work quickly. Now more than ever, businesses must be agile and rapidly adapt to changing trends. But that can be impossible if you don’t have the right technology and the right partners to bring together data, marketing, and... well, people. That’s where we can help. Accelerate Business Outcomes with Emarsys Summer Release 2020 It is with great excitement that we share our Summer Release 2020 today, the culmination of a lot of hard, strategic work that improves your customer engagement, accelerates your time to value, and generates results quickly. Among the many new features that add measurable value, revenue impact and attribution are at the top. You can track performance in real time, optimize your automation strategically, and see exactly which programs and channels are driving profitable growth. Our release features require no additional IT support and allow you to track revenue impact throughout the entire platform. Let’s take a look at what you can do now using a unified CDP to scale automation and track revenue growth. Marketers Doing More with Less Brands and their marketing teams operate in a world that has irrevocably changed. Even before the pandemic began, marketers were arguing for consolidated technology, actionable data, and analytics to do their jobs well.   Marketing Beyond Business As Usual In many cases today, marketers are asked to... --- ### SAP Emarsys Summer Release 2020 Helps Marketers Accelerate Time to Value > Discover how revenue attribution shortens time to value and demonstrates the impact marketers have on the bottom line, letting you know for sure which campaigns work and which are not profitable. - Published: 2020-06-10 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/emarsys-summer-release-2020-helps-marketers-accelerate-time-to-value/ - Categories: General - Translation Priorities: Optional At Emarsys, we know how valuable every marketer’s contribution is. That’s why we gathered industry-specific knowledge over the last two decades to define strategies and tactics that work – and work quickly. Now more than ever, businesses must be agile and rapidly adapt to changing trends. But that can be impossible if you don’t have the right technology and the right partners to bring together data, marketing, and... well, people. That’s where we can help. Accelerate Business Outcomes with Emarsys Summer Release 2020 It is with great excitement that we share our Summer Release 2020 today, the culmination of a lot of hard, strategic work that improves your customer engagement, accelerates your time to value, and generates results quickly. Among the many new features that add measurable value, revenue impact and attribution are at the top. You can track performance in real time, optimize your automation strategically, and see exactly which programs and channels are driving profitable growth. Our release features require no additional IT support and allow you to track revenue impact throughout the entire platform. Let’s take a look at what you can do now using a unified CDP to scale automation and track revenue growth. Marketers Doing More with Less Brands and their marketing teams operate in a world that has irrevocably changed. Even before the pandemic began, marketers were arguing for consolidated technology, actionable data, and analytics to do their jobs well.   Marketing Beyond Business As Usual In many cases today, marketers are asked to... --- ### Creating Trust with Customers Through Real-Time Interactions > It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - Published: 2020-06-03 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/ - Categories: How to - Tags: content personalization, customer loyalty, personalization, website personalization - Translation Priorities: Opcional You’ve seen it before. You make an online purchase and the company sends you irrelevant batch-and-blast emails. For example, you buy a pair of men’s jeans, but you get emails for blouses... and this continues to occur. You lose trust in the brand. You feel they don’t know you. Their unrelated ads follow you on Facebook and Google. You may unsubscribe and switch to the competition because the company treated you like another order and not a valued customer with whom they desire a mutual relationship. This isn’t new as “93% of consumers report receiving marketing communications that are not relevant to them. ” Personalization and Your Marketing Tech Stack As a marketer, attempting to create 1:1 personalized messages across all channels can be difficult as you may have limited resources. Like most companies, your organization may have a marketing technology stack that consists of data spread across multiple silos. In fact, 82% of sales and marketing professionals say that by switching between marketing tools, they lose up to an hour a day. You may rely on other internal departments and teams to collect and organize all the data so you can make the best choices in your marketing campaigns and other initiatives. With all this information, spread across multiple tech stacks, it may take too long to segment and personalize this data for multiple channels. Many times a delay in organizing all your data can lead to a lost sale. For example, say a visitor to your site added a shirt to their... --- ### Creating Trust with Customers Through Real-Time Interactions > It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - Published: 2020-06-03 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/ - Categories: How to - Tags: content personalization, customer loyalty, personalization, website personalization - Translation Priorities: Optional You’ve seen it before. You make an online purchase and the company sends you irrelevant batch-and-blast emails. For example, you buy a pair of men’s jeans, but you get emails for blouses... and this continues to occur. You lose trust in the brand. You feel they don’t know you. Their unrelated ads follow you on Facebook and Google. You may unsubscribe and switch to the competition because the company treated you like another order and not a valued customer with whom they desire a mutual relationship. This isn’t new as “93% of consumers report receiving marketing communications that are not relevant to them. ” Personalization and Your Marketing Tech Stack As a marketer, attempting to create 1:1 personalized messages across all channels can be difficult as you may have limited resources. Like most companies, your organization may have a marketing technology stack that consists of data spread across multiple silos. In fact, 82% of sales and marketing professionals say that by switching between marketing tools, they lose up to an hour a day. You may rely on other internal departments and teams to collect and organize all the data so you can make the best choices in your marketing campaigns and other initiatives. With all this information, spread across multiple tech stacks, it may take too long to segment and personalize this data for multiple channels. Many times a delay in organizing all your data can lead to a lost sale. For example, say a visitor to your site added a shirt to their... --- ### Creating Trust with Customers Through Real-Time Interactions > It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - Published: 2020-06-03 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/blog/creating-trust-with-customers-through-real-time-interactions/ - Categories: How to - Tags: content personalization, customer loyalty, personalization, website personalization - Translation Priorities: Optional You’ve seen it before. You make an online purchase and the company sends you irrelevant batch-and-blast emails. For example, you buy a pair of men’s jeans, but you get emails for blouses... and this continues to occur. You lose trust in the brand. You feel they don’t know you. Their unrelated ads follow you on Facebook and Google. You may unsubscribe and switch to the competition because the company treated you like another order and not a valued customer with whom they desire a mutual relationship. This isn’t new as “93% of consumers report receiving marketing communications that are not relevant to them. ” Personalization and Your Marketing Tech Stack As a marketer, attempting to create 1:1 personalized messages across all channels can be difficult as you may have limited resources. Like most companies, your organization may have a marketing technology stack that consists of data spread across multiple silos. In fact, 82% of sales and marketing professionals say that by switching between marketing tools, they lose up to an hour a day. You may rely on other internal departments and teams to collect and organize all the data so you can make the best choices in your marketing campaigns and other initiatives. With all this information, spread across multiple tech stacks, it may take too long to segment and personalize this data for multiple channels. Many times a delay in organizing all your data can lead to a lost sale. For example, say a visitor to your site added a shirt to their... --- ### Creating Trust with Customers Through Real-Time Interactions > It has been said that people buy from people they trust, but when that interaction is online, how can your brand help to create trust and create loyal customers? - Published: 2020-06-03 - Modified: 2025-01-23 - URL: https://emarsystest.com/es/learn/blog/creating-trust-with-customers-through-real-time-interactions-2/ - Categories: General - Tags: content personalization, customer loyalty, personalization, website personalization - Translation Priorities: Opcional You’ve seen it before. You make an online purchase and the company sends you irrelevant batch-and-blast emails. For example, you buy a pair of men’s jeans, but you get emails for blouses... and this continues to occur. You lose trust in the brand. You feel they don’t know you. Their unrelated ads follow you on Facebook and Google. You may unsubscribe and switch to the competition because the company treated you like another order and not a valued customer with whom they desire a mutual relationship. This isn’t new as “93% of consumers report receiving marketing communications that are not relevant to them. ” Personalization and Your Marketing Tech Stack As a marketer, attempting to create 1:1 personalized messages across all channels can be difficult as you may have limited resources. Like most companies, your organization may have a marketing technology stack that consists of data spread across multiple silos. In fact, 82% of sales and marketing professionals say that by switching between marketing tools, they lose up to an hour a day. You may rely on other internal departments and teams to collect and organize all the data so you can make the best choices in your marketing campaigns and other initiatives. With all this information, spread across multiple tech stacks, it may take too long to segment and personalize this data for multiple channels. Many times a delay in organizing all your data can lead to a lost sale. For example, say a visitor to your site added... --- ### Attribution: The Missing Link Between Marketing Performance and Business Results > To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - Published: 2020-05-28 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/ - Categories: How to - Tags: business outcomes, omnichannel marketing - Translation Priorities: Opcional Modern marketing technology has enabled marketers to deploy an array of campaigns and programs with ease, allowing them to reach new and existing customers across multiple channels and devices. The problem is, with so many campaigns in play targeting various segments of customers online and offline, it can muddy the waters of attribution. Trying to figure out exactly which campaigns, segments, or channels are helping move the needle in terms of revenue becomes quite complex. Your customer engagement platform’s capabilities may enable you to execute whatever campaigns your ambitious marketer heart desires, but without attribution, how do you know which marketing efforts are most effective at driving revenue? Which result-bearing areas deserve more budget allocation? Which losing initiatives should be de-prioritized or dropped altogether? And most importantly — which parts of marketing are producing business outcomes for the company? To answer these questions, you need to have greater visibility into marketing’s day-to-day impact on revenue. Putting Marketing’s Impact on Revenue Front and Center To track performance and business impact, most marketers employ some form of attribution, in addition to looking at more strategic KPIs. According to Google, “76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution,” with many already using Google Analytics or a similar provider. But often these sources for attribution are not front and center for the marketer. Higher-level analytics and data may be housed in different silos across the organization or inaccessible to most... --- ### Attribution: The Missing Link Between Marketing Performance and Business Results > To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - Published: 2020-05-28 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/ - Categories: How to - Tags: business outcomes, omnichannel marketing - Translation Priorities: Optional Modern marketing technology has enabled marketers to deploy an array of campaigns and programs with ease, allowing them to reach new and existing customers across multiple channels and devices. The problem is, with so many campaigns in play targeting various segments of customers online and offline, it can muddy the waters of attribution. Trying to figure out exactly which campaigns, segments, or channels are helping move the needle in terms of revenue becomes quite complex. Your customer engagement platform’s capabilities may enable you to execute whatever campaigns your ambitious marketer heart desires, but without attribution, how do you know which marketing efforts are most effective at driving revenue? Which result-bearing areas deserve more budget allocation? Which losing initiatives should be de-prioritized or dropped altogether? And most importantly — which parts of marketing are producing business outcomes for the company? To answer these questions, you need to have greater visibility into marketing’s day-to-day impact on revenue. Putting Marketing’s Impact on Revenue Front and Center To track performance and business impact, most marketers employ some form of attribution, in addition to looking at more strategic KPIs. According to Google, “76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution,” with many already using Google Analytics or a similar provider. But often these sources for attribution are not front and center for the marketer. Higher-level analytics and data may be housed in different silos across the organization or inaccessible to most... --- ### Attribution: The Missing Link Between Marketing Performance and Business Results > To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - Published: 2020-05-28 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/ - Categories: How to - Tags: business outcomes, omnichannel marketing - Translation Priorities: Optional Modern marketing technology has enabled marketers to deploy an array of campaigns and programs with ease, allowing them to reach new and existing customers across multiple channels and devices. The problem is, with so many campaigns in play targeting various segments of customers online and offline, it can muddy the waters of attribution. Trying to figure out exactly which campaigns, segments, or channels are helping move the needle in terms of revenue becomes quite complex. Your customer engagement platform’s capabilities may enable you to execute whatever campaigns your ambitious marketer heart desires, but without attribution, how do you know which marketing efforts are most effective at driving revenue? Which result-bearing areas deserve more budget allocation? Which losing initiatives should be de-prioritized or dropped altogether? And most importantly — which parts of marketing are producing business outcomes for the company? To answer these questions, you need to have greater visibility into marketing’s day-to-day impact on revenue. Putting Marketing’s Impact on Revenue Front and Center To track performance and business impact, most marketers employ some form of attribution, in addition to looking at more strategic KPIs. According to Google, “76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution,” with many already using Google Analytics or a similar provider. But often these sources for attribution are not front and center for the marketer. Higher-level analytics and data may be housed in different silos across the organization or inaccessible to most... --- ### Attribution: The Missing Link Between Marketing Performance and Business Results > To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - Published: 2020-05-28 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results/ - Categories: How to - Tags: business outcomes, omnichannel marketing - Translation Priorities: Optional Modern marketing technology has enabled marketers to deploy an array of campaigns and programs with ease, allowing them to reach new and existing customers across multiple channels and devices. The problem is, with so many campaigns in play targeting various segments of customers online and offline, it can muddy the waters of attribution. Trying to figure out exactly which campaigns, segments, or channels are helping move the needle in terms of revenue becomes quite complex. Your customer engagement platform’s capabilities may enable you to execute whatever campaigns your ambitious marketer heart desires, but without attribution, how do you know which marketing efforts are most effective at driving revenue? Which result-bearing areas deserve more budget allocation? Which losing initiatives should be de-prioritized or dropped altogether? And most importantly — which parts of marketing are producing business outcomes for the company? To answer these questions, you need to have greater visibility into marketing’s day-to-day impact on revenue. Putting Marketing’s Impact on Revenue Front and Center To track performance and business impact, most marketers employ some form of attribution, in addition to looking at more strategic KPIs. According to Google, “76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution,” with many already using Google Analytics or a similar provider. But often these sources for attribution are not front and center for the marketer. Higher-level analytics and data may be housed in different silos across the organization or inaccessible to most... --- ### Attribution: Der Link zwischen Marketing Performance und Geschäftsergebnissen > Um Kunden zu gewinnen und um Budgetzuweisung und Geschäftsergebnisse zu verbessern, müssen Marketer Einblick in die Umsatz-Attribution bekommen. - Published: 2020-05-28 - Modified: 2020-11-14 - URL: https://emarsystest.com/de/learn/blog/umsatz-attribution-ist-der-link-zwischen-performance-und-geschaeftsergebnissen/ - Categories: Wichtige Erkenntnisse - Tags: business outcomes, omnichannel marketing - Translation Priorities: Optional Moderne Marketingtechnologie unterstützt Marketingverantwortliche auf der ganzen Welt beim mühelosen Implementieren von Kampagnen und Programme, und so auch beim Ansprechen neuer und bestehender Kunden über verschiedene Kanäle und Geräte hinweg. Das Problem dabei ist: Die Zuordnung ist bei so vielen Kampagnen, die auf verschiedene Kundensegmente online und offline abzielen, nicht mehr ersichtlich. Anders ausgedrückt: Herauszufinden, welche Kampagnen, Segmente oder Kanäle dazu beitragen, den Umsatz zu steigern, ist eine komplexe Angelegenheit. Mit den Möglichkeiten Ihrer Customer Engagement Plattform können Sie genau die Kampagnen durchführen, die effektiv und umsatzsteigernd sind. Doch woher wissen Sie ohne die entsprechende Zuordnung, welche Marketingmaßnahmen am effektivsten zur Umsatzsteigerung beitragen? Welche erfolgversprechenden und produktiven Bereiche verdienen eine höhere Budgetzuweisung? Welche unrentablen Kampagnen sollten nicht mehr priorisiert oder ganz herausgenommen werden? Kurz: Welche Marketingmaßnahmen führen zu erfolgreichen Geschäftsergebnissen für Ihr Unternehmen? Um diese Fragen zu beantworten, benötigen Sie einen umfangreichen Einblick darin, inwieweit sich das tägliche Marketing auf Ihren Unternehmensumsatz auswirkt. Marketing-Auswirkungen auf Ihre Unternehmensumsätze gehören in den Mittelpunkt Um die allgemeine Performance und die Geschäftsauswirkungen zu verfolgen, verwenden die meisten Marketer neben strategischen KPIs auch Möglichkeiten zur Attribution. Laut Google sagen „76% aller Marketer, dass sie derzeit oder in den nächsten 12 Monaten die Möglichkeit haben, Marketing-Attribution zu nutzen“, wobei viele bereits Google Analytics oder einen ähnlichen Anbieter verwenden. Jedoch sind diese Quellen für Marketingverantwortliche oftmals nicht zentral einsehbar. Viele High-Level Analysen und Daten sind oft in verschiedenen Silos innerhalb der Organisation untergebracht, oder sind sogar komplett unzugänglich. Für viele Marketingverantwortliche ist das ein Problem, da sie... --- ### Attribution: The Missing Link Between Marketing Performance and Business Results > To engage more customers, improve budget allocation, and accelerate business outcomes, marketers must have visibility into revenue attribution. Learn why. - Published: 2020-05-28 - Modified: 2025-01-24 - URL: https://emarsystest.com/es/learn/blog/revenue-attribution-is-the-missing-link-between-marketing-performance-and-business-results-2/ - Categories: General - Tags: business outcomes, omnichannel marketing - Translation Priorities: Opcional Modern marketing technology has enabled marketers to deploy an array of campaigns and programs with ease, allowing them to reach new and existing customers across multiple channels and devices. The problem is, with so many campaigns in play targeting various segments of customers online and offline, it can muddy the waters of attribution. Trying to figure out exactly which campaigns, segments, or channels are helping move the needle in terms of revenue becomes quite complex. Your customer engagement platform’s capabilities may enable you to execute whatever campaigns your ambitious marketer heart desires, but without attribution, how do you know which marketing efforts are most effective at driving revenue? Which result-bearing areas deserve more budget allocation? Which losing initiatives should be de-prioritized or dropped altogether? And most importantly — which parts of marketing are producing business outcomes for the company? To answer these questions, you need to have greater visibility into marketing’s day-to-day impact on revenue. Putting Marketing’s Impact on Revenue Front and Center To track performance and business impact, most marketers employ some form of attribution, in addition to looking at more strategic KPIs. According to Google, “76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution,” with many already using Google Analytics or a similar provider. But often these sources for attribution are not front and center for the marketer. Higher-level analytics and data may be housed in different silos across the organization or inaccessible to most... --- ### How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior > Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - Published: 2020-05-22 - Modified: 2020-05-22 - URL: https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/ - Categories: How-to Artikel - Tags: shift to digital, shift to e-commerce - Translation Priorities: Opcional Compared to pure-play brands, classic retail has been devastated by the economic fallout of COVID-19. Brands who have been slow to build digital channels are having a terrible time now. J. Crew recently declared bankruptcy. Burlington, Dollar Tree, TJ Maxx, and Marshalls have all shunned e-commerce and are now paying the price. But even retailers who have invested in online are facing challenges they never thought they’d see. E-commerce is vital not just for growth; it’s the only way to survive the economic downturn of a global pandemic. Frasers Group, a £4 billion company in the UK, has traditionally counted on in-store shopping to bring in most of their revenue. That model has now been turned upside down by COVID-19. So how is the brand coping? Brick-and-Mortars Hit the Hardest Once pandemic restrictions went into effect, Frasers Group took the first hit and closed their brick-and-mortars. With the majority of their revenue coming from stores, this put the brand in a vulnerable place. The brand had to quickly reevaluate staffing and consequently furloughed many employees. They not only lost their main revenue stream, but they also had to seek out new streams with a smaller team. Yet Online Revenue Is Growing Like many businesses at the moment, Frasers Group has encountered a big increase in online purchasing, and they’ve been able to manage the influx because the brand was well prepared for a digital shift in consumer behavior. Thomas Tregelles, Group Head of E-Commerce for Sports Direct, describes how Frasers... --- ### How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior > Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - Published: 2020-05-22 - Modified: 2020-05-22 - URL: https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/ - Categories: How-to Artikel - Tags: shift to digital, shift to e-commerce - Translation Priorities: Optional Compared to pure-play brands, classic retail has been devastated by the economic fallout of COVID-19. Brands who have been slow to build digital channels are having a terrible time now. J. Crew recently declared bankruptcy. Burlington, Dollar Tree, TJ Maxx, and Marshalls have all shunned e-commerce and are now paying the price. But even retailers who have invested in online are facing challenges they never thought they’d see. E-commerce is vital not just for growth; it’s the only way to survive the economic downturn of a global pandemic. Frasers Group, a £4 billion company in the UK, has traditionally counted on in-store shopping to bring in most of their revenue. That model has now been turned upside down by COVID-19. So how is the brand coping? Brick-and-Mortars Hit the Hardest Once pandemic restrictions went into effect, Frasers Group took the first hit and closed their brick-and-mortars. With the majority of their revenue coming from stores, this put the brand in a vulnerable place. The brand had to quickly reevaluate staffing and consequently furloughed many employees. They not only lost their main revenue stream, but they also had to seek out new streams with a smaller team. Yet Online Revenue Is Growing Like many businesses at the moment, Frasers Group has encountered a big increase in online purchasing, and they’ve been able to manage the influx because the brand was well prepared for a digital shift in consumer behavior. Thomas Tregelles, Group Head of E-Commerce for Sports Direct, describes how Frasers... --- ### How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior > Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - Published: 2020-05-22 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/ - Categories: General, How-to Artikel - Tags: shift to digital, shift to e-commerce - Translation Priorities: Optional Compared to pure-play brands, classic retail has been devastated by the economic fallout of COVID-19. Brands who have been slow to build digital channels are having a terrible time now. J. Crew recently declared bankruptcy. Burlington, Dollar Tree, TJ Maxx, and Marshalls have all shunned e-commerce and are now paying the price. But even retailers who have invested in online are facing challenges they never thought they’d see. E-commerce is vital not just for growth; it’s the only way to survive the economic downturn of a global pandemic. Frasers Group, a £4 billion company in the UK, has traditionally counted on in-store shopping to bring in most of their revenue. That model has now been turned upside down by COVID-19. So how is the brand coping? Brick-and-Mortars Hit the Hardest Once pandemic restrictions went into effect, Frasers Group took the first hit and closed their brick-and-mortars. With the majority of their revenue coming from stores, this put the brand in a vulnerable place. The brand had to quickly reevaluate staffing and consequently furloughed many employees. They not only lost their main revenue stream, but they also had to seek out new streams with a smaller team. Yet Online Revenue Is Growing Like many businesses at the moment, Frasers Group has encountered a big increase in online purchasing, and they’ve been able to manage the influx because the brand was well prepared for a digital shift in consumer behavior. Thomas Tregelles, Group Head of E-Commerce for Sports Direct, describes how Frasers... --- ### How Frasers Group Has Been Agile and Rapidly Adapted to Shifts in Consumer Behavior > Despite working with a leaner e-commerce team, Frasers Group has made the shift to digital in large part due to their customer engagement platform. - Published: 2020-05-22 - Modified: 2020-05-22 - URL: https://emarsystest.com/fr/learn/blog/how-frasers-group-has-been-agile-and-rapidly-adapted-to-shifts-in-consumer-behavior/ - Categories: How-to Artikel - Tags: shift to digital, shift to e-commerce - Translation Priorities: Optional Compared to pure-play brands, classic retail has been devastated by the economic fallout of COVID-19. Brands who have been slow to build digital channels are having a terrible time now. J. Crew recently declared bankruptcy. Burlington, Dollar Tree, TJ Maxx, and Marshalls have all shunned e-commerce and are now paying the price. But even retailers who have invested in online are facing challenges they never thought they’d see. E-commerce is vital not just for growth; it’s the only way to survive the economic downturn of a global pandemic. Frasers Group, a £4 billion company in the UK, has traditionally counted on in-store shopping to bring in most of their revenue. That model has now been turned upside down by COVID-19. So how is the brand coping? Brick-and-Mortars Hit the Hardest Once pandemic restrictions went into effect, Frasers Group took the first hit and closed their brick-and-mortars. With the majority of their revenue coming from stores, this put the brand in a vulnerable place. The brand had to quickly reevaluate staffing and consequently furloughed many employees. They not only lost their main revenue stream, but they also had to seek out new streams with a smaller team. Yet Online Revenue Is Growing Like many businesses at the moment, Frasers Group has encountered a big increase in online purchasing, and they’ve been able to manage the influx because the brand was well prepared for a digital shift in consumer behavior. Thomas Tregelles, Group Head of E-Commerce for Sports Direct, describes how Frasers... --- ### Reopening Retail: How Cue Clothing Co. Has Prepared for Retail in a Post-Pandemic World > Learn how Cue Clothing Co. embraced the shift to digital and accelerated business outcomes during the pandemic by delivering a seamless customer experience. - Published: 2020-05-14 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/reopening-retail-how-cue-clothing-co-has-prepared-for-retail-in-a-post-pandemic-world/ - Categories: Actionable Insights - Tags: customer experience, seamless experience - Translation Priorities: Optional Many countries are beginning the slow but careful easing of stay-at-home orders stemming from COVID-19. In response, retail stores are starting to reopen. However, don’t expect business-as-usual. The in-store shopping experience will be quite different, and some customers may now prefer to shop online. There will be a new normal for retail. The question is: How do retail brands find success in this new normal? Cue Clothing Co. — an Australian modern fashion brand — serves as an example of how retailers can accelerate business outcomes in a post-pandemic world by embracing the new normal, and by creating seamless online/offline shopping experiences for true omnichannel customer engagement. Embrace the New Normal for In-Store Experiences In-store shopping has always been a high-contact, high-engagement experience — especially for clothing stores. Between trying on clothes, dress tailoring, or shoe fittings, there could be numerous contacts between customer and employee during an engagement. The contacts need to be reduced to zero. Cue Clothing Co. has made it a point to provide a healthy, safe shopping experience for customers and staff in their reopened stores. They achieve this by enforcing 1. 5 meter distancing, offering hand sanitizer, enacting strict sanitation procedures for dressing rooms, and moving to cashless payments. “The government has outlined... steps and procedures that we need to take to dramatically reduce any chance of infection,” said Justin Levis, Executive Director for Cue Clothing Co. , in a recent interview. “So we're following them very stringently. And now I am feeling so much... --- ### Using Data, Marketing Agility, and Omnichannel Personalization to Navigate Trends and Drive Results During COVID-19 > Product trends and consumer behavior are difficult to predict. Learn how brands can respond using data, marketing agility, and omnichannel personalization. - Published: 2020-05-14 - Modified: 2020-11-16 - URL: https://emarsystest.com/learn/blog/using-data-marketing-agility-and-omnichannel-personalization-to-navigate-trends-and-drive-results/ - Categories: How-to Artikel - Tags: customer data, omnichannel marketing, product trends - Translation Priorities: Opcional Let’s face it, product trends are difficult to predict. For example, could any of us have predicted the massive surge in toilet paper sales (+190% increase in March) spurred by the onset of COVID-19? Or the skyrocketing sales of tabletop puzzles (+300% increase in March)? No one could’ve predicted these trends, because the pandemic itself was unpredictable. Certainly all retail and e-commerce brands have been impacted by it, and have had to respond to the shifting trends (some positive, some negative) across all sectors. However, some brands have been able to respond better than others. Why? Did they have a crystal ball to help them see into the future? Not likely. Instead, they had the right digital marketing strategy (and technology) in place to enable them to respond accordingly. One of the most important lessons to be learned from COVID-19 is that, although you can’t always predict product trends and consumer tastes, you can position your brand to be agile and personalized enough with its marketing to accommodate changes in demand and remain connected to customers. Brands achieve this through their use of data and analytics, marketing execution, and omnichannel customer engagement. Learning from Data (So You Can Take Action) Marketers are privy to vast amounts of data. But the value in data isn’t in quantity — it’s in how you use it. Brands that know how to learn from their customer, product, and sales data and then act on those learnings will have the most successful business results. Using... --- ### Using Data, Marketing Agility, and Omnichannel Personalization to Navigate Trends and Drive Results During COVID-19 > Product trends and consumer behavior are difficult to predict. Learn how brands can respond using data, marketing agility, and omnichannel personalization. - Published: 2020-05-14 - Modified: 2022-04-07 - URL: https://emarsystest.com/learn/blog/using-data-marketing-agility-and-omnichannel-personalization-to-navigate-trends-and-drive-results/ - Categories: How to, How-to Artikel - Tags: customer data, omnichannel marketing, product trends - Translation Priorities: Optional Let’s face it, product trends are difficult to predict. For example, could any of us have predicted the massive surge in toilet paper sales (+190% increase in March) spurred by the onset of COVID-19? Or the skyrocketing sales of tabletop puzzles (+300% increase in March)? No one could’ve predicted these trends, because the pandemic itself was unpredictable. Certainly all retail and e-commerce brands have been impacted by it, and have had to respond to the shifting trends (some positive, some negative) across all sectors. However, some brands have been able to respond better than others. Why? Did they have a crystal ball to help them see into the future? Not likely. Instead, they had the right digital marketing strategy (and technology) in place to enable them to respond accordingly. One of the most important lessons to be learned from COVID-19 is that, although you can’t always predict product trends and consumer tastes, you can position your brand to be agile and personalized enough with its marketing to accommodate changes in demand and remain connected to customers. Brands achieve this through their use of data and analytics, marketing execution, and omnichannel customer engagement. Learning from Data (So You Can Take Action) Marketers are privy to vast amounts of data. But the value in data isn’t in quantity — it’s in how you use it. Brands that know how to learn from their customer, product, and sales data and then act on those learnings will have the most successful business results. Using... --- ### 3 razones por las que la mayor fidelidad del cliente conduce al crecimiento de la marca > En pocas palabras, su marca necesita un programa de fidelización de clientes. Descubra cómo una mayor fidelidad del cliente conduce al crecimiento de la marca y a mejores negocios - Published: 2020-05-13 - Modified: 2020-05-13 - URL: https://emarsystest.com/es/learn/blog/3-razones-por-las-que-la-mayor-fidelidad-del-cliente-conduce-al-crecimiento-de-la-marca/ - Categories: Thought Leadership - Tags: customer loyalty - Translation Priorities: Opcional Probablemente, ya sabe que necesita un programa de fidelización de clientes. La fidelidad es lo más importante para muchos especialistas en mercadotecnia. De hecho, usted y su equipo de comercialización, tal vez incluso los ejecutivos sénior, ya han evaluado la necesidad de un programa de fidelización de clientes y están convencidos de su valor potencial. Pero con la gran cantidad de otras consideraciones que su equipo de comercialización y su marca en su conjunto deben tener en cuenta, es posible que la fidelización de los clientes no sea una prioridad. En mi experiencia, esto es un error, porque implementar un programa de fidelización podría tener el impacto más significativo y rápido en su marca. La prioridad de tener un programa de fidelización debe plantearse dentro de su organización. Aunque los motivos son innumerables, compartiré los tres que son más apremiantes y que, seguramente, tendrán las implicaciones más importantes para su trabajo como vendedor: La fidelidad le permite identificar a más clientes, con mayor frecuencia La fidelidad maximiza el valor de sus esfuerzos de comercialización actuales La fidelidad reduce la necesidad de incentivos basados en descuentos Estas razones son tan contundentes y apremiantes, en términos de potenciar su estrategia de comercialización e impulsar mejores resultados comerciales para su marca, que incluso los miembros más reticentes de su organización estarán convencidos de que la fidelidad debería ser una prioridad. Tres razones para incrementar la fidelidad del cliente Identificación Todo lo que le gustaría hacer con su plataforma de comercialización, casi cualquier caso... --- ### How Retail and E-Commerce Brands are Finding New Opportunities in Their Data Sets (and Driving Business Results) > Marketing is rapidly changing. Learn how brands use customer, product, and sales data to deliver omnichannel customer experiences and business results. - Published: 2020-05-12 - Modified: 2020-05-12 - URL: https://emarsystest.com/es/learn/blog/how-retail-ecommerce-brands-find-new-revenue-opportunities-in-their-data/ - Categories: How to - Tags: business outcomes, customer data, e-commerce growth - Translation Priorities: Opcional You’ve probably experienced what feels like a whirlwind shift in marketing over the past several years. All brands have. It’s an evolution spurred forward by advances in marketing technology and sophistication of data. As a marketer, your goal is to take advantage of these changes so you can continue to build trusted, loyal, and lasting customer relationships and accelerate business outcomes for your brand. Yet, just when it seemed that marketing couldn’t evolve any faster, a global pandemic set in, further altering how retailers and pure play e-tailers must engage customers and drive revenue and growth. Speed-to-market, agility in execution, and a robust digital strategy are essential. In this webinar, we explored how brands can thrive in these ever-changing conditions by turning their existing data sets into revenue opportunities — quickly. Sometimes it’s better to hear valuable information directly from the sources, so to recap the webinar, here are seven key takeaways, as shared by: Alex Timlin, SVP of Verticals, Emarsys Ross Williams VP Retail, Emarsys (former Digital Customer Experience and Digital Product Director of N Brown Group & Tesco) Carolyn MacKenzie, Managing Director, Forever New Lynn Barrett, Chief Digital Officer, National Tiles 1. Marketing has shifted to be more customer-centric “Things have moved quickly ... And it’s moved even quicker in the last three months. Customers’ expectations are continuously being raised by the industry leaders who set the new normal. Customers expect the businesses to be communicating and serving them consistently across all channels they operate in, and often... --- ### COVID-19 Commerce for the Week of May 4, 2020 > As some retailers open stores around the world, the e-commerce spike seen over the past several weeks dips this week. - Published: 2020-05-08 - Modified: 2020-11-16 - URL: https://emarsystest.com/es/learn/blog/covid-19-e-commerce-for-the-week-of-may-8-2020/ - Categories: How-to Artikel, General - Tags: COVID-19, online retail, retail, shift to e-commerce - Translation Priorities: Opcional This week several countries have begun to relax COVID-19 restrictions, resulting in a drop in online purchasing for both pure players and retailers. With stores open, many consumers would rather shop the way they used to before the pandemic. But there is an underlying factor: the economic fallout has left many without jobs, and some consumers simply can’t afford to purchase anything beyond staples. Here are some of the top e-commerce trends we've spotted over the past seven days. Chopping Boards and Tripods Among the Fastest-Growing Product Sales in the Last Three Weeks For some odd reason, the products showing the fastest growth in online sales over the past three weeks include chopping boards, tripods, and laundry baskets. The top-five list, which compares sales in the last three weeks with sales in the three weeks prior, are: Chopping boards (+75%) Food processors (+61%) Barbecues (+51%) Tripods (+51%) Laundry baskets (+49%) The top three are understandable as they all relate to one category — food — but the others are a little harder to explain. Perhaps the lockdown is driving the demand for tripods for those making TikTok videos? Conversely, the products showing the sharpest decline in consumer interest over the past three weeks include yoga mats (-74%), weights (-71%), treadmills (-64%), and exercise bikes (-62%) as the health market returns to normal after the initial lockdown spike. Is Physical Retail Recovering in Countries Lifting Lockdown Restrictions? As European countries re-open shops after lockdowns, are consumers exchanging online shopping for the... --- ### COVID-19 Commerce for the Week of May 4, 2020 > As some retailers open stores around the world, the e-commerce spike seen over the past several weeks dips this week. - Published: 2020-05-08 - Modified: 2020-11-16 - URL: https://emarsystest.com/fr/learn/blog/covid-19-e-commerce-for-the-week-of-may-8-2020/ - Categories: How-to Artikel, General - Tags: COVID-19, online retail, retail, shift to e-commerce - Translation Priorities: Optional This week several countries have begun to relax COVID-19 restrictions, resulting in a drop in online purchasing for both pure players and retailers. With stores open, many consumers would rather shop the way they used to before the pandemic. But there is an underlying factor: the economic fallout has left many without jobs, and some consumers simply can’t afford to purchase anything beyond staples. Here are some of the top e-commerce trends we've spotted over the past seven days. Chopping Boards and Tripods Among the Fastest-Growing Product Sales in the Last Three Weeks For some odd reason, the products showing the fastest growth in online sales over the past three weeks include chopping boards, tripods, and laundry baskets. The top-five list, which compares sales in the last three weeks with sales in the three weeks prior, are: Chopping boards (+75%) Food processors (+61%) Barbecues (+51%) Tripods (+51%) Laundry baskets (+49%) The top three are understandable as they all relate to one category — food — but the others are a little harder to explain. Perhaps the lockdown is driving the demand for tripods for those making TikTok videos? Conversely, the products showing the sharpest decline in consumer interest over the past three weeks include yoga mats (-74%), weights (-71%), treadmills (-64%), and exercise bikes (-62%) as the health market returns to normal after the initial lockdown spike. Is Physical Retail Recovering in Countries Lifting Lockdown Restrictions? As European countries re-open shops after lockdowns, are consumers exchanging online shopping for the... --- ### COVID-19 Commerce for the Week of April 27, 2020 > Find out how COVID-19 has impacted the global economy for the week of April 27, 2020, as retail brands shift to e-commerce and pure-players enhance their online experience. - Published: 2020-05-01 - Modified: 2020-11-16 - URL: https://emarsystest.com/es/learn/blog/covid-19-e-commerce-for-the-week-of-4-27-2020/ - Categories: How-to Artikel, General - Tags: e-commerce growth - Translation Priorities: Opcional As countries around the world remain in lockdown or consider easing COVID-19 restrictions, we continue to see a big shift to e-commerce, in part because consumers have been shopping from home more and more since mid-March. Here are some of the top e-commerce trends we’ve spotted this week. Nearly Half of Worldwide Online Sales for Brands Are from “New Customers” A huge 43% of sales over the past month were made by first-time buyers, while the remainder of sales were made up of second-time buyers (5%), active repeat customers (23%), defecting customers (14%), and inactive customers (8%). The data shows that it’s more important than ever to be able to quickly distinguish new customers from loyal ones, so you can target them with campaigns in the right way and do so quickly. Artificial intelligence can be a huge asset here because it can analyze your entire customer base quickly to determine who’s new and who’s loyal. Then, you can set up separate automated digital campaigns for each type of customer. Video-Conferencing Is Driving Demand for Beauty Products Many of us are working from home these days, and we still need to look good for all those Zoom meetings. This demand is driving considerable sales of beauty products across the world. Many products over the past month have seen triple-digit growth online compared with the same time last year. Online sales of lipstick are up 287%, as are sales for mascara (+275%), eyelash extensions (+195%), make-up brushes (+188%), and nail polish... --- ### COVID-19 Commerce for the Week of April 27, 2020 > Find out how COVID-19 has impacted the global economy for the week of April 27, 2020, as retail brands shift to e-commerce and pure-players enhance their online experience. - Published: 2020-05-01 - Modified: 2020-11-16 - URL: https://emarsystest.com/fr/learn/blog/covid-19-e-commerce-for-the-week-of-4-27-2020/ - Categories: How-to Artikel, General - Tags: e-commerce growth - Translation Priorities: Optional As countries around the world remain in lockdown or consider easing COVID-19 restrictions, we continue to see a big shift to e-commerce, in part because consumers have been shopping from home more and more since mid-March. Here are some of the top e-commerce trends we’ve spotted this week. Nearly Half of Worldwide Online Sales for Brands Are from “New Customers” A huge 43% of sales over the past month were made by first-time buyers, while the remainder of sales were made up of second-time buyers (5%), active repeat customers (23%), defecting customers (14%), and inactive customers (8%). The data shows that it’s more important than ever to be able to quickly distinguish new customers from loyal ones, so you can target them with campaigns in the right way and do so quickly. Artificial intelligence can be a huge asset here because it can analyze your entire customer base quickly to determine who’s new and who’s loyal. Then, you can set up separate automated digital campaigns for each type of customer. Video-Conferencing Is Driving Demand for Beauty Products Many of us are working from home these days, and we still need to look good for all those Zoom meetings. This demand is driving considerable sales of beauty products across the world. Many products over the past month have seen triple-digit growth online compared with the same time last year. Online sales of lipstick are up 287%, as are sales for mascara (+275%), eyelash extensions (+195%), make-up brushes (+188%), and nail polish... --- ### Top Brands Reveal How to Drive Engaging Customer Experiences and Business Results with First-Party Data > 4 key takeaways from the American Marketing Association webinar on how brands leverage first-party data to drive customer experiences and business results. - Published: 2020-04-30 - Modified: 2020-04-30 - URL: https://emarsystest.com/es/learn/blog/how-to-drive-customer-experiences-and-business-results-with-first-party-data/ - Categories: Customer Stories, How to, General - Tags: customer data, customer experience - Translation Priorities: Opcional Perhaps now more than ever, CMOs and marketing leaders are getting lost in the cacophony of hype around first-party data. This data — they’re told — is pure gold when it comes to marketing. The manner in which they engage customers going forward (and whether or not their brand will successfully make the transition to omnichannel, which is imminent for the retail industry), may very well depend on how they leverage this precious asset. The implications of this can be quite intimidating. To help navigate the hype, the American Marketing Association recently hosted a CMO webinar to explore how brands are leveraging first-party data to drive engaging customer experiences and business outcomes. In the webinar, we hear from: Leandi McMurphy, Director of Marketing for outdoor grill brand Char-Broil Charlie Cole, Chief Executive Officer of FTD, a leading floral retailer with subsidiary brands like ProFlorist Alex Timlin, SVP of Verticals at Emarsys. These guest speakers share knowledge on how brands can best approach first-party data to create better experiences for customers, and ultimately, better results for the business. Check out these four key takeaways from the webinar. They may permanently alter the way you think about first-party customer data and how your brand should leverage it to increase customer engagement. 1. Successful Brands Embrace Consumer-Led Marketing Traditional customer communication was something like this: You had a list of your customers, you created a coordinated marketing message, and you blasted that message out to those customers across a certain number of channels.... --- ### Small Marketing Team Harnesses Personalized Omnichannel Journeys with Shopify Plus and SAP Emarsys > See how a small team was able to create personalized omnichannel journeys with Shopify Plus and SAP Emarsys - Published: 2020-04-22 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/small-marketing-team-harnesses-shopify-plus-and-emarsys/ - Categories: Customer Stories - Tags: shopify plus - Translation Priorities: Optional As a Shopify Plus customer with a very small marketing team, JOLYN — a woman’s competitive swimwear brand that provides bright and colorful industry-disrupting bathing suits through their e-commerce store — discovered the Emarsys Certified App for Shopify Plus. Samantha Tedder, Senior Digital Marketing Manager at JOLYN, had this to say after connecting Shopify Plus with Emarsys, “Within a day we had the plugin running, we had the code on our site, and if we were creatively prepared, we probably would have been able to prepare our IP warm-up that same day. ” The process was smooth and seamless and required no requests to their IT team... and zero developer resources. Five years of JOLYN’s data flowed into the Emarsys omnichannel customer engagement platform, and the AI quickly placed customers in categories, such as hot leads, defecting customers, cold leads, and customer lifetime value. With the click of a button, JOLYN deployed pre-built use cases and tactics to create 1:1 omnichannel journeys with personalized content and offers on their product pages, as well as on Instagram, Google, Facebook, and within email and SMS. The team at JOLYN were free to be marketers, and focus on strategy, rather than being dependent on developers or the IT team to launch new use cases. At their fingertips, JOLYN had the power of a much larger, resource-heavy team. All their advanced data was available so they could quickly and easily create highly personalized 1:1 omnichannel journeys for customers and prospects on any channel... all... --- ### Small Marketing Team Harnesses Personalized Omnichannel Journeys with Shopify Plus and SAP Emarsys > See how a small team was able to create personalized omnichannel journeys with Shopify Plus and SAP Emarsys - Published: 2020-04-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/small-marketing-team-harnesses-shopify-plus-and-emarsys/ - Categories: General - Tags: shopify plus - Translation Priorities: Opcional As a Shopify Plus customer with a very small marketing team, JOLYN — a woman’s competitive swimwear brand that provides bright and colorful industry-disrupting bathing suits through their e-commerce store — discovered the Emarsys Certified App for Shopify Plus. Samantha Tedder, Senior Digital Marketing Manager at JOLYN, had this to say after connecting Shopify Plus with Emarsys, “Within a day we had the plugin running, we had the code on our site, and if we were creatively prepared, we probably would have been able to prepare our IP warm-up that same day. ” The process was smooth and seamless and required no requests to their IT team... and zero developer resources. https://emarsystest. com/wp-content/uploads/2020/04/jolyn_website_vid. mp4 Five years of JOLYN’s data flowed into the Emarsys omnichannel customer engagement platform, and the AI quickly placed customers in categories, such as hot leads, defecting customers, cold leads, and customer lifetime value. With the click of a button, JOLYN deployed pre-built use cases and tactics to create 1:1 omnichannel journeys with personalized content and offers on their product pages, as well as on Instagram, Google, Facebook, and within email and SMS. The team at JOLYN were free to be marketers, and focus on strategy, rather than being dependent on developers or the IT team to launch new use cases. At their fingertips, JOLYN had the power of a much larger, resource-heavy team. All their advanced data was available so they could quickly and easily create highly personalized 1:1 omnichannel journeys for customers and prospects on... --- ### How MECCA Brands Continues Meeting with Customers “Face-to-Face” > Learn how MECCA Brands have adapted to the digital shift and engage their customers online. - Published: 2020-04-14 - Modified: 2020-11-18 - URL: https://emarsystest.com/learn/blog/how-mecca-brands-continues-meeting-with-customers-face-to-face/ - Categories: Customer Stories - Tags: COVID-19, MECCA - Translation Priorities: Optional The shutdown heard round the world. Retailers, malls, and many businesses deemed non-essential are down for the count. Even though many are shut down, it doesn’t mean they’re out of the picture. In fact, according to a study on Internet Retailing, consumers who typically make over half their purchases online have increased purchases between 25 to 80% since the Coronavirus outbreak. But social distancing has hurt many businesses, especially those in beauty. MECCA, a beauty brand in Australia and New Zealand, provides beauty experts who assist customers to not only look but also feel better about themselves, devised a novel and innovative way to “reach” customers stuck at home. Retaining the Personal Touch Sure, MECCA could have relied solely on online sales with their strong e-commerce presence... but doing so would have removed the personal touch they’re known for. Instead, they created a service where store hosts and specialists can virtually assist customers with an experience similar to what they’d have in-store, all from the comfort of home. Customers can schedule a FaceTime call with a specialist in one of the following virtual services: beauty consultation, skincare lesson, makeup lesson, or fragrance consultation. Donations Show Customers What the Brand Cares About But that’s not all MECCA has done in this pandemic. They packed and donated 500 Beauty Boxes full of MECCA goodies and donated them to the frontline workers in Northern Hospital, a 400-bed hospital in Melbourne, Australia that treats approximately 100,000 patients a year, and probably many more due... --- ### Adapt and Respond: How a Brand’s Responsive Digital Retail Strategy Led to Customer Growth During COVID-19 > See how Adore Beauty has adapted and responded during the economic crisis caused by COVID-19 with a digital strategy that led to customer growth and sales. - Published: 2020-04-14 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/blog/creating-a-responsive-digital-strategy-for-customer-growth-during-covid19/ - Categories: How to - Tags: COVID-19, marketing strategy - Translation Priorities: Optional During times of economic crisis, an interesting phenomenon occurs — luxury beauty products often see a rise in sales in the form of the “lipstick effect. ” The theory is, in response to a downturned economy, investment in self-enhancement beauty products like lipstick, makeup, and perfume will increase. Even though the COVID-19 pandemic is consistent with other global crises in that it has caused an economic recession throughout the world, this situation is unique because many beauty brands are not experiencing a “lipstick effect. ” Despite this, online retailer Adore Beauty has developed a successful strategy for its business in response to the COVID-19 pandemic. Identifying What Customers Need Since the onset of COVID-19, lipstick and lip gloss sales have dropped 24% for Adore Beauty — yet the beauty brand is seeing 3x as many new customers. The reasons for this impressive growth are myriad, though part of it is due to the brand’s ability to remain agile and responsive to the rapidly changing conditions. The company correctly identified what products customers are looking for during this time of need and unrest, and shifted their focus accordingly. "It's very interesting because everybody talks about the lipstick effect but that is not what we see,” Adore Beauty CEO Kate Morris told The Sydney Morning Harold. “We are seeing a big jump in anything hygiene related. People have got the message about washing your hands, we are selling triple the amount of hand wash and hand sanitizer that we were a month... --- ### Adapt and Respond: How a Brand’s Responsive Digital Retail Strategy Led to Customer Growth During COVID-19 > See how Adore Beauty has adapted and responded during the economic crisis caused by COVID-19 with a digital strategy that led to customer growth and sales. - Published: 2020-04-14 - Modified: 2020-11-16 - URL: https://emarsystest.com/learn/blog/creating-a-responsive-digital-strategy-for-customer-growth-during-covid19/ - Tags: COVID-19, marketing strategy - Translation Priorities: Opcional During times of economic crisis, an interesting phenomenon occurs — luxury beauty products often see a rise in sales in the form of the “lipstick effect. ” The theory is, in response to a downturned economy, investment in self-enhancement beauty products like lipstick, makeup, and perfume will increase. Even though the COVID-19 pandemic is consistent with other global crises in that it has caused an economic recession throughout the world, this situation is unique because many beauty brands are not experiencing a “lipstick effect. ” Despite this, online retailer Adore Beauty has developed a successful strategy for its business in response to the COVID-19 pandemic. Identifying What Customers Need Since the onset of COVID-19, lipstick and lip gloss sales have dropped 24% for Adore Beauty — yet the beauty brand is seeing 3x as many new customers. The reasons for this impressive growth are myriad, though part of it is due to the brand’s ability to remain agile and responsive to the rapidly changing conditions. The company correctly identified what products customers are looking for during this time of need and unrest, and shifted their focus accordingly. "It's very interesting because everybody talks about the lipstick effect but that is not what we see,” Adore Beauty CEO Kate Morris told The Sydney Morning Harold. “We are seeing a big jump in anything hygiene related. People have got the message about washing your hands, we are selling triple the amount of hand wash and hand sanitizer that we were a month... --- ### 3 maneras en las que Google redefine la aplicación de IA para marcas y expertos en marketing > Google redefine la aplicación de IA para mejorar la experiencia digital del cliente. He aquí 3 ejemplo de cómo ha transformado la IA para marcas y expertos en marketing. - Published: 2020-04-14 - Modified: 2020-04-14 - URL: https://emarsystest.com/es/learn/blog/3-maneras-en-las-que-google-redefine-la-aplicacion-de-ia-para-marcas-y-expertos-en-marketing/ - Categories: General - Tags: artificial intelligence marketing - Translation Priorities: Opcional Desde hace varios años Google desarrolla un conjunto de algoritmos de IA, plantillas y herramientas fáciles de usar para permitir la adopción de la IA a gran escala para expertos en marketing y sus respectivas empresas. Recientemente anunciamos una nueva alianza tecnológica con Google Cloud que garantizará que prestemos a nuestros clientes los mejores servicios de marketing de IA. Esta alianza permitirá a las marcas de nuestros clientes aprovechar mejores predicciones en tiempo real, todo ello gracias a la IA. Con esto en mente, queríamos reflexionar sobre cuánto ha hecho Google con la IA. Exploremos algunos ejemplos de cómo han liderado el cambio para marcas y expertos en marketing. Innovación de IA para marcas, científicos de datos y expertos en marketing Google facilita más que nunca a las marcas el uso de la IA para conectar con los clientes. He aquí varias maneras sobre cómo lo hace. 1. Asociación con proveedores tecnológicos La red de socios de Google permite compartir servicios y datos de una forma nueva, especialmente para las marcas que trabajan con esos proveedores tecnológicos, y se basan en grandes cantidades de datos de calidad para alimentar sus máquinas. Emarsys se ha asociado recientemente con Google Cloud para construir un marco de decisiones en tiempo real que proporcionará a los clientes incluso más productos y herramientas de marketing en tiempo real. En colaboración con los ingenieros de IA de Google y con el motor Kubernetes de Google para mejorar los análisis entiempo real y los modelos de IA,... --- ### 5 pasos para crear lealtad de cliente que impulsa la marca [Infografía] > Explore estos 5 pasos para crear lealtad de cliente que impulsa la marca con esta infografía sobre lealtad del cliente de SAP Emarsys. Siga leyendo para saber más. - Published: 2020-04-14 - Modified: 2020-04-14 - URL: https://emarsystest.com/es/learn/blog/5-pasos-para-crear-lealtad-de-cliente-que-impulsa-la-marca-infografia/ - Categories: How to - Tags: Brand Loyalty, customer loyalty - Translation Priorities: Opcional La mayoría de expertos en marketing le dirán: la lealtad del cliente es esencial. No solo llega a un mayor crecimiento de la marca, pero cuando se trata de habilitar la personalización 1:1, se convierte en un elemento de cambio real. Es más: los programas de lealtad permiten a los expertos en marketing usar tácticas de marketing específicas para la lealtad que pueden incrementar la fidelización del cliente y prorrogar su ciclo de vida. Es por eso por lo que las soluciones tecnológicas de lealtad fueron una de las principales inversiones para los expertos en marketing en 2019, según datos de eMarketer. No obstante, a pesar de las ventajas probadas de los programas de lealtad, muchas marcas todavía dudan sobre el lanzamiento del suyo propio. ¿Por qué? Tienen miedo de que un «programa» de lealtad resulte demasiado desafiante en su creación y no saben por dónde empezar. Todos los expertos en marketing quieren clientes leales, pero la mayoría duda cuando se trata de iniciar su propio programa de lealtad. Pase de largo del miedo: Lealtad de cliente en 5 pasos clave Muchos de los retos asumidos relacionados con programas de lealtad de clientes son ideas equivocadas o retos que pueden ser fácilmente resueltos con el enfoque y la estrategia adecuados. Al igual que con cualquier nuevo esfuerzo, tal vez el mayor desafío al que se enfrentan los expertos en marketing en lo que se refiere a la lealtad de clientes sencillamente es por dónde empezar. Si necesita directrices para considerar... --- ### Time to Value Can Make You Look Like a Marketing Automation Software Hero > Accurately assess the value of your marketing automation software with these easy tips. Learn more. - Published: 2020-04-09 - Modified: 2023-04-12 - URL: https://emarsystest.com/learn/blog/time-to-value-can-make-you-look-like-a-marketing-automation-software-hero/ - Categories: Thought Leadership - Translation Priorities: Optional There are over 7,000 marketing software solutions on the market. Choosing the right martech is overwhelming. You’ll probably sleep under your desk for a week as you sort through the options... and you still won’t have scratched the surface. The BIG question to ask is, how fast do you want this new piece of technology implemented?   Some of the big, well-known cloud marketing tech companies have lengthy implementations, tying up your money, time, and resources for months and months. Years ago I worked for a company that chose a popular piece of marketing software. Our team found out after the ink was dry on the year-long agreement that our marketing team would have to rely on developers to create some of the much-needed campaigns.   This time suck was the reason our company stopped using the software after a month and lost tens of thousands of dollars — it didn’t deliver in the way we were promised. Before you seek out new marketing software, step back and try to understand what is best for your company, the goals you want to achieve, and steer clear of martech that doesn’t talk about time to value. Why Your Software Implementation Time Is Crucial Time to value is all about speed to market. How fast will your new piece of technology be available to free up your marketing team so they can be more strategic, creative, and productive?   Time is money, especially in e-commerce, but time is also the intangible you wrestle with.... --- ### Time to Value Can Make You Look Like a Marketing Automation Software Hero > Accurately assess the value of your marketing automation software with these easy tips. Learn more. - Published: 2020-04-09 - Modified: 2020-04-09 - URL: https://emarsystest.com/es/learn/blog/time-to-value-can-make-you-look-like-a-marketing-automation-software-hero/ - Categories: Thought Leadership - Translation Priorities: Opcional There are over 7,000 marketing software solutions on the market. Choosing the right martech is overwhelming. You’ll probably sleep under your desk for a week as you sort through the options... and you still won’t have scratched the surface. The BIG question to ask is, how fast do you want this new piece of technology implemented? Some of the big, well-known cloud marketing tech companies have lengthy implementations, tying up your money, time, and resources for months and months. Years ago I worked for a company that chose a popular piece of marketing software. Our team found out after the ink was dry on the year-long agreement that our marketing team would have to rely on developers to create some of the much-needed campaigns. This time suck was the reason our company stopped using the software after a month and lost tens of thousands of dollars — it didn’t deliver in the way we were promised. Before you seek out new marketing software, step back and try to understand what is best for your company, the goals you want to achieve, and steer clear of martech that doesn’t talk about time to value. Why Your Software Implementation Time Is Crucial Time to value is all about speed to market. How fast will your new piece of technology be available to free up your marketing team so they can be more strategic, creative, and productive? Time is money, especially in e-commerce, but time is also the intangible you wrestle with. If... --- ### Ein erfolgreiches Feiertagsgeschäft beruht auf mehr als nur Neukundenakquise > In diesem Benchmark Report widmen wir uns den wichtigsten Trends, Statistiken und Metriken für das Feiertagsgeschäft - für eine optimale Neukundenakquise - Published: 2020-04-01 - Modified: 2023-10-18 - URL: https://emarsystest.com/de/learn/blog/ein-erfolgreiches-feiertagsgeschaft-beruht-auf-mehr-als-nur-neukundenakquise/ - Categories: General - Translation Priorities: Optional Von Alex Timlin, Vizepräsident Client Success, Emarsys Wie wir bereits in unseren vorherigen Benchmark Reports dargelegt haben, machen sich viele erfolgreiche Marken darüber Gedanken, wie sie das ganze Jahr über Umsätze generieren können. Und zwar mit geringeren Schwankungen bei der monatlichen Performance und weniger stark ausgeprägter Abhängigkeit vom Feiertagsgeschäft, das in den meisten Ländern in denen wir tätig sind, in den Zeitraum November bis Januar fällt. In den Monaten November 2017 bis Januar 2018 wurde, bzw. wird dieses Jahr vermutlich mehr Umsatz online und offline erwirtschaftet werden, als jemals zuvor. Deloitte gab eine Prognose von 110 Milliarden US-Dollar für die USA ab, von denen 51% über den Online-Handel eingenommen werden. Für den kommenden Monat benötigt der Einzel- und Online-Handel eine solide Strategie für jeden beliebigen Kanal und jeden beliebigen Kunden – ganz egal, wo sich dieser Kunde im Kaufprozess befindet. Für viele Unternehmen kann das Feiertagsgeschäft über Erfolg oder Misserfolg entscheiden. Einer Studie von Monetate Labs zufolge erreichen 67% aller Unternehmen, die ihren Black-Friday-Durchschnittsumsatz verpassen, auch den Durchschnitt für die restlichen Feiertage nicht. Hinzukommt, dass Bestandskunden zwar hauptsächlich für die Konversionen verantwortlich sind, viele Unternehmen jedoch unter Druck stehen, den Umsatz zu steigern und dabei auf die Akquise neuer Kunden als Wachstumsmetrik setzen. Wenn so ein großer Anteil des Umsatzes in einem so kurzen Zeitraum erwirtschaftet wird, kann das auch zur Zerreißprobe für das Marketing werden. In diesem Benchmark Report widmen wir uns den wichtigsten Trends, Statistiken und Metriken, mit denen Sie Ihre Kundendaten optimal nutzen können, um das Feiertagsgeschäft... --- ### 3 Ways Google is Redefining AI Application for Consumers > Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for the consumer realm. - Published: 2020-03-27 - Modified: 2022-03-31 - URL: https://emarsystest.com/learn/blog/google-artificial-intelligence-application-consumers/ - Categories: How to - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional Google is redefining AI application to improve the digital customer experience. Explore 10 examples of how they’ve transformed artificial intelligence. If you haven’t heard, we recently announced our new tech partnership with Google Cloud — one that will ensure we’re providing our clients with the best in AI marketing and enable our client brands to take advantage of better real-time predictions using AI. In support of this announcement, we’ve already explored how Google’s AI applications are helping brands and marketers. Now let’s check out some of the ways Google’s AI work extends deep into the consumer realm. Google’s AI Application in the Consumer Realm Here are a few of the key areas where Google is using intelligent machines to create a better CX. 1. Language Processing, Speech Recognition, and Facial Recognition Google Assistant is built with deep neural networks specifically to dissect verbal commands and inquiries. Translation services was recently moved to Google Brain, putting it under the roof that language and speech recognition reside. Now, these technologies are housed under a deep learning project called Google Neural Machine Translation. Google Voice is growing enormously in popularity, as one-third of American mobile phone and tablet users ask Google questions. Two years ago, the “failure” rate was about 1/4 – today it’s less than 8%, so voice search is becoming increasingly more accurate and therefore more effective. It’s also providing an invaluable database of information: every voice search made is recorded and saved onto Google’s servers so they can better understand how people are searching. If you opt in, these can be included in a repository of clips used to teach... --- ### 3 Ways Google is Redefining AI Application for Consumers > Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for the consumer realm. - Published: 2020-03-27 - Modified: 2020-03-27 - URL: https://emarsystest.com/es/learn/blog/google-artificial-intelligence-application-consumers/ - Categories: How to - Tags: artificial intelligence marketing - Translation Priorities: Opcional Google is redefining AI application to improve the digital customer experience. Explore 10 examples of how they’ve transformed artificial intelligence. If you haven’t heard, we recently announced our new tech partnership with Google Cloud — one that will ensure we’re providing our clients with the best in AI marketing and enable our client brands to take advantage of better real-time predictions using AI. In support of this announcement, we’ve already explored how Google’s AI applications are helping brands and marketers. Now let’s check out some of the ways Google’s AI work extends deep into the consumer realm. Google’s AI Application in the Consumer Realm Here are a few of the key areas where Google is using intelligent machines to create a better CX. 1. Language Processing, Speech Recognition, and Facial Recognition Google Assistant is built with deep neural networks specifically to dissect verbal commands and inquiries. Translation services was recently moved to Google Brain, putting it under the roof that language and speech recognition reside. Now, these technologies are housed under a deep learning project called Google Neural Machine Translation. Google Voice is growing enormously in popularity, as one-third of American mobile phone and tablet users ask Google questions. Two years ago, the “failure” rate was about 1/4 – today it’s less than 8%, so voice search is becoming increasingly more accurate and therefore more effective. It’s also providing an invaluable database of information: every voice search made is recorded and saved onto Google’s servers so they can better understand how people are searching. If you opt in, these can be included in a repository of clips used to teach... --- ### Cómo puede prestarle SAP Emarsys apoyo en estos momentos de agitación > Escuche al Consejero Delegado, Ohad Hecht, cómo está respondiendo SAP Emarsys al brote de COVID-19 para garantizar el éxito y la seguridad continuados de nuestros clientes. - Published: 2020-03-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/como-puede-prestarle-emarsys-apoyo-en-estos-momentos-de-agitacion/ - Categories: General - Translation Priorities: Opcional Para muchos de nosotros, este es un momento de agitación sin precedentes y, si bien podemos estar preocupados por cuestiones que escapan a nuestro control, quiero garantizar que Emarsys está preparada para ayudarle a gestionar aquellas circunstancias que usted y su empresa pueden controlar. Emarsys se enorgullece de ser un socio fundamental de miles de marcas de todo el mundo. Sabemos que confía en nosotros para muchos de los canales de comunicación clave con sus clientes y que poder mantener la capacidad de estar en contacto con sus clientes es de una importancia vital durante unos momentos de incertidumbre. Esté seguro de que seguiremos centrados en su éxito en la actualidad y durante todo el periodo que dure esta situación, igual que lo hemos hecho en otros momentos. Su confianza en nosotros sigue siendo nuestro mayor privilegio. Sin suspensión Todas las reflexiones y esfuerzos que hemos invertido durante años para construir una infraestructura resiliente para nuestros clientes nos colocan en una posición fuerte para cumplir las necesidades actuales. Con múltiples centros de datos en distintas regiones de todo el mundo, tenemos los mejores sistemas basados en la nube y una redundancia amplia para garantizar que nuestra plataforma esté disponible para usted las 24 horas, los 7 días de la semana. Y nuestro personal con experiencia está aquí para usted, con independencia del día o de la región de sus operaciones. Soporte continuado Para garantizar la seguridad de nuestros empleados y clientes y para evitar cualquier interrupción de los servicios prestados... --- ### 3 Ways Google is Redefining AI Application for Brands and Marketers > Google is redefining AI application to improve the digital customer experience. Here are 3 examples of how they’ve transformed AI for brands and marketers. - Published: 2020-03-20 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/blog/google-artificial-intelligence-application-brands-marketers/ - Categories: How to - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional Google is redefining AI application to improve the digital customer experience. Explore 10 examples of how they’ve transformed artificial intelligence. Over the past several years, Google has been developing a host of easy-to-use AI algorithms, templates, and tools to enable widespread AI adoption for marketers and their respective companies. We recently announced a new tech partnership with Google Cloud that will ensure we’re providing our clients with the best in AI marketing. The joint venture will enable our client brands to take advantage of better real-time predictions all enabled by AI. With that in mind, we wanted to reflect on how much Google has done with AI. Let’s explore a few examples of how they’ve led the way for brands and marketers. AI Innovation for Brands, Data Scientists, and Marketers Google is making it easier than ever for brands to use AI to connect with customers. Here’s several ways they’re doing it. 1. Partnering with Tech Providers Google’s network of partners allows for sharing of services and data in a new way, especially for the brands who work with those tech providers and rely on high quantities of quality data to feed their machines. SAP Emarsys recently partnered with Google Cloud to build a Real-Time Decision Framework, which will provide customers with even more real-time marketing products and tools. Collaborating with Google’s AI engineers on Google’s Kubernetes engine to enhance real-time analytics and AI models, we’re now able to help our client brands provide real-time predictions on more than 1. 4 billion people, while enabling clients to respond instantly to consumer behavior. /* addon: Emarsys Block Quote */ #uc_block_quote_elementor53067. blockQuote... --- ### 5 Steps to Creating Brand-Boosting Customer Loyalty [Infographic] > Customer loyalty is critical to brand growth. Here are five steps to creating a successful customer loyalty program. - Published: 2020-03-19 - Modified: 2020-08-22 - URL: https://emarsystest.com/learn/blog/customer-loyalty-infographic/ - Categories: How to - Tags: Brand Loyalty, customer loyalty - Translation Priorities: Optional Google is redefining AI application to improve the digital customer experience. Explore 10 examples of how they’ve transformed artificial intelligence. Most marketers will tell you: customer loyalty is critical. Not only does it lead to increased brand growth, but when it comes to enabling 1:1 personalization, it’s a marketing game-changer. What’s more, loyalty programs allow marketers to use loyalty-specific marketing tactics that can increase customer engagement and extend customer lifecycle. That's why loyalty tech solutions were a top investment for marketers in 2019, according to data from eMarketer. However, in spite of the proven benefits of loyalty programs, many brands are still hesitant to launch one of their own. Why? They fear a loyalty “program” will be too challenging to create, and they don’t know how to get started. All marketers want loyal customers, but most hesitate when it comes to starting their own customer loyalty program. Five Ways to Create Customer Loyalty Many of the assumed challenges related to customer loyalty programs are either misconceptions, or they are challenges that can be quite easily solved with the right approach and strategy. As with any new endeavor, perhaps the biggest challenge marketers face when it comes to customer loyalty is simply getting started. If you’re in need of guidance as you consider ways to drive customer loyalty for your brand, it may help to think in terms of steps. To begin, use the following infographic as a roadmap: 1. Get Organizational Buy-In The way that you create and drive loyalty can positively impact the entire organization, from finance all the way to your IT department. Win the support of the... --- ### Fewer Discounts, More Revenue: Encouraging Customer Engagement with Your Loyalty Program > Overusing discount-based incentives can destroy your company’s margins. Explore how to leverage loyalty program offers to increase customer engagement while protecting revenue. - Published: 2020-03-16 - Modified: 2023-04-12 - URL: https://emarsystest.com/learn/blog/encourage-customer-engagement-loyalty-program/ - Categories: How to, How-to Artikel - Tags: customer loyalty - Translation Priorities: Optional Leveraging discounts to entice a customer to take action is one of the most tried-and-true marketing tactics around. A 5% off coupon here, a 10% off discount code there; you use these to entice your customers and, hopefully, drive them to take a certain action (namely: buy your stuff). The problem is, short of a ridiculously generous price reduction, customers don’t get too fired up about discounts. Their inboxes and mailboxes are already flooded with savings coupons and discount-based promos; so much so that customers now expect discounts. Another problem (and quite critical): overuse of discount-based incentives hurts your company’s margins. To better engage customers and protect your company’s bottom line, you need to be able to inspire customers to make purchases without negatively impacting your revenue. A fully integrated customer loyalty program allows you to create compelling incentives that resonate with customers on an emotional level without the need for discounts.   Rampant Discounts It’s safe to assume that all customers would like to get a product or service for less than its retail price. That’s why discount-based incentives like coupons are so effective. And they’ve been working since the 19th Century. The first coupon ever issued came from The Coca-Cola Company in 1888, in order to drum up business for their yet-to-be-proven soft drink. The offer was simple: one coupon, good for one free glass of Coke (which, at full price, cost a whopping five cents). In 1888, Coca-Cola issued the first coupon in recorded history. As of... --- ### Was ist Customer Loyalty? Der komplette Leitfaden > Im Customer Loyalty-Leitfaden von SAP Emarsys erfahren Sie, wie Sie die Customer Loyalty fördern und Treueprogramme erstellen können. - Published: 2020-02-28 - Modified: 2020-09-01 - URL: https://emarsystest.com/learn/blog/what-is-customer-loyalty-the-complete-guide/ - Categories: Guides, Wichtige Erkenntnisse - Tags: customer loyalty, customer loyalty program - Translation Priorities: Optional In unserem Customer Loyalty-Leitfaden erfahren Sie, wie Sie die Customer Loyalty fördern und Treueprogramme erstellen können. Außerdem liefern wir Ihnen viele weitere nützliche Ressourcen. Was ist Customer Loyalty? Customer Loyalty bedeutet, dass ein Kunde kontinuierlich mit einer Marke interagiert oder Produkte dort kauft, weil er das positive Erlebnis bei diesem Unternehmen schätzt. Im besten Fall werden treue Kunden zu effizienten Markenbotschaftern. Durch persönliche Empfehlungen und Interaktionen mit anderen Personen steigern sie den Wert und das Wachstum Ihres Unternehmens. Customer Loyalty ist für den Erfolg einer Marke unerlässlich. Wenn die Wertschöpfung für den Kunden im Mittelpunkt all Ihrer Produkte und Dienstleistungen steht, wenn Kundenzufriedenheit und ein positives Kauferlebnis bei Ihnen höchste Priorität haben, sind Ihre Kunden vermutlich bereit, immer wieder bei Ihrem Unternehmen zu kaufen. Warum ist Customer Loyalty so wichtig? Um kontinuierlich für Umsatz und Conversions zu sorgen, sollte jede Marke versuchen, zufriedene Kunden zu gewinnen und zu binden. Wenn Sie den Fokus auf Customer Loyalty legen, können Sie Ihre Kundenbeziehungen nachhaltig stärken. Wenn Ihre Kunden einen Grund haben, zu Ihnen zurückzukehren, ist das ein Mehrwert und ein positives Erlebnis. Diese Faktoren sind weitaus wichtiger als mögliche Vorteile Ihrer Konkurrenten. Käufer verbringen in der Regel mehr Zeit bei Unternehmen, denen sie vertrauen, und geben dort auch mehr Geld aus. Im Vergleich zu Neukunden geben Stammkunden 67% mehr für Produkte und Dienstleistungen aus.  Diese treuen Kunden machen etwa 20% Ihrer gesamten Zielgruppe aus, können aber für bis zu 80% Ihres Gesamtumsatzes sorgen. Es ist zudem 5-mal einfacher, einen Kunden zu halten,... --- ### What Is Customer Loyalty? The Complete Guide > Explore SAP Emarsys' complete guide to customer loyalty, including how to create more loyal customers, ways to build a customer loyalty program, and more. - Published: 2020-02-28 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/what-is-customer-loyalty-the-complete-guide/ - Categories: Guides - Tags: customer loyalty, customer loyalty program - Translation Priorities: Optional Table of Contents What Is Customer Loyalty? Customer Loyalty Definition Why Is Customer Loyalty Important? 4 Ways to Build Customer Loyalty Understand what your customers want — and deliver Leverage data to personalize your offerings Encourage customer feedback Offer a unique customer loyalty program What Is a Customer Loyalty Program? Benefits of a Customer Loyalty Program The Best Examples of Real-Life Customer Loyalty Programs Starbucks Rewards DSW VIP REI Co-Op Nordstrom How to Measure Customer Loyalty Customer Retention Rate (CRR) Customer Churn Rate (CCR) Customer Lifetime Value (CLTV) How Emarsys Can Help Your Brand Earn Customer Loyalty Explore our complete guide to customer loyalty, including how to create more loyal customers, ways to build a customer loyalty program, and other important resources. What Is Customer Loyalty? Customer loyalty is a customer's willingness to interact with a brand or purchase a specific product on an ongoing basis due to the favorable experiences they associate with that company. Loyal customers are your best brand advocates. They add value to and grow your business through word-of-mouth and face-to-face interactions they share with the individuals in their circles. In fact, customer loyalty is imperative to the success of any brand. If you place customer value at the heart of every product or service you offer, prioritize customer satisfaction, and encourage positive shopping experience across every channel, then you will have customers willing to buy from your brand over and over again.   Why Is Customer Loyalty Important?   Any good brand should aspire to... --- ### How AI Adoption is Revolutionizing Digital Marketing > AI is transforming campaign strategies, allowing for better data, information, and execution. Explore why AI adoption is imperative to digital marketing success. - Published: 2020-01-23 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/adoption-of-ai-in-digital-marketing/ - Categories: Thought Leadership - Tags: AI marketing, artificial intelligence - Translation Priorities: Optional It wasn’t so long ago that artificial intelligence was just a vague but heavily-hyped (albeit capable) technology. AI promised to radically change the way marketing operated, but the tech was haloed by many unknowns: Would it be too complex to implement? Would it steal jobs away from marketers? Would it pave the way for machines to take over the world and conquer humans? The answer to many of those questions, of course, is no (in spite of what The Terminator movies might have you believe). But many marketers continue to speculate about artificial intelligence. They hold a wide range of opinions about the implications of the technology. The problem is, few marketers actually understand AI’s potential to revolutionize how they achieve marketing goals AI Works Alongside Marketers, Not in Place of Marketers Working in downtown Indianapolis, Indiana, I occasionally run into former colleagues or professional acquaintances — mostly fellow marketers — who I haven’t seen in a while. Naturally, we’ll take some time to catch-up. If they ask, “What are you up to these days? ” I’ll mention that I write content for an omnichannel customer engagement platform company. If they press deeper, I like to mention some of the specifics about the platform — notably, its artificial intelligence component. For some, this is where their eyes start to glaze over. They think we’ve gone into deep tech territory and they can’t hang in the conversation (again — these are marketers I’m talking about). Others stay poised, but raise a... --- ### The AI Advantage: How Artificial Intelligence Is Helping Retailers Keep Up with Customers > In a hyper-competitive retail landscape, AI-enabled personalization can help retailers deliver experiences that lead to loyal customers. - Published: 2020-01-14 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/the-ai-advantage/ - Categories: Thought Leadership - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional This article originally appeared in The Retailer in November 2019 and has been adapted for the Emarsys blog. In a hyper-competitive retail landscape, AI-enabled personalization can help retailers deliver experiences that lead to loyal customers.   And the climate in which retailers live is growing more unrelenting from several angles. Customers demand recommendations for them as individuals, but there are more brands that are getting closer to actually being able to deliver that kind of personalization — so the heat (competition) is quickly rising. We’ve talked about how reactive marketing no longer cuts it. Marketers need a proactive approach in order to deliver positive experiences that keep customers coming back. Here’s the good news: with data as the great equalizer for brands of any size, artificial intelligence is spurring a new movement in marketing. This new era will be defined by proactive marketing. AI helps retailers to do proactive marketing — learn how. GET THE WHITEPAPER The Promise of AI Research by Gartner shows those using AI for online commerce can expect to see a 25% increase in customer satisfaction, revenue, or cost reduction by 2023. This is because AI enables us to take mounds of data and turn it into actionable insights that can be used to improve customer experiences. That said, I continue seeing many brands still investing in outdated tools and strategies and who, in time, succumb to subpar, reactive customer interactions... the very thing AI fixes! Still other companies remain stuck in a “business-as-usual-mindset” where they... --- ### Qu’est-ce que la fidélité à une marque ? Définition, exemples & plus > On parle de fidélité à une marque lorsque les clients continuent à acheter chez vous parce qu'ils font confiance à votre entreprise. - Published: 2020-01-14 - Modified: 2025-03-11 - URL: https://emarsystest.com/fr/learn/blog/quest-ce-que-la-fidelite-client-marque/ - Categories: Perspectives innovantes - Translation Priorities: Optional On parle de fidélité à une marque lorsque les clients continuent à acheter chez vous parce qu'ils font confiance à votre entreprise (et non parce que c'est la seule option). À une époque où Amazon fait la loi, n'importe qui peut importer des produits des quatre coins du monde et apposer son logo dessus – diluant au passage l'authenticité de la marque originale. D'un autre côté, certaines marques ont accumulé au fil des années d'énormes communautés que l'on pourrait presque comparer à de véritables sectes. Mais alors, comment développer la fidélité à une marque ? Continuez à lire pour le savoir. Pourquoi les gens délaissent certaines marques En grandissant, nous nous sommes tous identifiés à une marque ou à une autre. Enfant, c'était ce que notre famille nous achetait. Des vêtements Petit Bateau, des petites voitures Mattel ou des Barbie. Ado, c'était ce que nos amis aimaient... et ce que l'on pouvait s'acheter soi-même, ce que l'on récupérait ou ce que notre famille et nos amis nous offraient. Adulte, c'est ce qui nous fait envie... ou ce que l'on peut se permettre. Nous avons tendance à nous lasser des marques, pas juste à cause de notre âge, mais pour d'autres raisons. On peut avoir envie de tester une nouveauté ou de renouveler sa garde-robe pour rester à la mode. Peut-être avez-vous vécu une mauvaise expérience en boutique ou une marque ne répond plus à vos attentes. Quand j'achetais des jeans d'une marque en particulier, je pouvais passer au magasin, choisir le... --- ### Is It Possible to Capture a Complete 360-Degree View of Customers? > With customers shopping in more channels today than ever before, how can brands deepen their relationship with them? Read more to find out. - Published: 2020-01-09 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/achieve-360-degree-view-of-customers/ - Categories: Thought Leadership - Tags: single customer view, unified customer profile - Translation Priorities: Optional I get it. It’s frustrating. As a marketer, your company has loads of disconnected data. And you have to log in to each tool to pore over the data and make your best-educated guess. You look over reports in your email marketing platform, your website analytics, your social media data, and your ads. This tech stack approach — adding more marketing technology — creates headaches because of your siloed data. What if you could view all your customer data in one place, allowing mere mortals to decide on the best steps to take? Is this even possible? Keep reading to find out. How Data Platforms Work Your company probably has one of several platforms to organize and sort data. To better explain how you can connect all the data your heart desires, let’s look at the most common platforms. CRM (Customer Relationship Management) The most common platform, a CRM collects customer and prospect information — such as name, email, and title — for the entire organization. It stores interactions with customers and prospects so everyone is on the same page. If a customer reached out about a question, if a prospect downloaded a whitepaper, or even if your customer opened your email, this information can be found in a CRM. DMP (Data Management Platform) A DMP collects data from a variety of sources and segments the information so advertisers can create lookalike audiences to target potential prospects in the hopes of converting them to customers. Wow, that was a mouthful.... --- ### Is It Possible to Capture a Complete 360-Degree View of Customers? - Published: 2020-01-09 - Modified: 2023-01-20 - URL: https://emarsystest.com/es/learn/blog/achieve-360-degree-view-of-customers/ - Categories: Thought Leadership - Tags: 360 customer view, 360 degree customer view - Translation Priorities: Opcional I get it. It’s frustrating. As a marketer, your company has loads of disconnected data. And you have to log in to each tool to pore over the data and make your best-educated guess. You look over reports in your email marketing platform, your website analytics, your social media data, and your ads. This tech stack approach — adding more marketing technology — creates headaches because of your siloed data. What if you could view all your customer data in one place, allowing mere mortals to decide on the best steps to take? Is this even possible? Keep reading to find out. How Data Platforms Work Your company probably has one of several platforms to organize and sort data. To better explain how you can connect all the data your heart desires, let’s look at the most common platforms. CRM (Customer Relationship Management) The most common platform, a CRM collects customer and prospect information — such as name, email, and title — for the entire organization. It stores interactions with customers and prospects so everyone is on the same page. If a customer reached out about a question, if a prospect downloaded a whitepaper, or even if your customer opened your email, this information can be found in a CRM. DMP (Data Management Platform) A DMP collects data from a variety of sources and segments the information so advertisers can create lookalike audiences to target potential prospects in the hopes of converting them to customers. Wow, that was a mouthful.... --- ### What Is Brand Loyalty? Definition, Examples & How to Build Your Own > Brand loyalty is when a customer continually purchases from your company because they trust your brand. Let’s take a look at great examples of brand loyalty and how you can build your own. - Published: 2019-12-27 - Modified: 2021-02-11 - URL: https://emarsystest.com/learn/blog/what-is-brand-loyalty/ - Categories: Thought Leadership - Tags: brand loyalty - Translation Priorities: Optional Brand loyalty is when a customer continues to purchase from your company, not because you’re the only option, but because they trust your company. In the age of online commerce where Amazon sets the bar, anyone can import products from countries all around the globe and slap a brand name on them – diluting the authenticity of the original brand in the process. On the other hand, there are brands with cult-like followings they’ve amassed over the years. So what does it take to build brand loyalty? Keep reading to find out. Why People Leave Brands Growing up, we all identified with some brand or another. As a toddler, it was whatever our family bought us. Maybe that was Oshkosh B'gosh clothes or a toy from Mattel like Hot Wheels or Barbie. As a teenager, it was what our friends were into... and either what we could afford, what was handed down, or what family and friends bought for us. As an adult, it’s whatever we want... or can afford. We tend to grow out of brands, not just because of our age but for other reasons, too. Maybe you want to try something new, or what you’re wearing is suddenly out of style. Maybe you had a negative store experience, or a brand just stopped meeting your needs. Back when I purchased a specific brand of jeans, I could walk into the store, grab the exact style, pay, and leave without trying them on. They always fit. For some... --- ### Was ist Markentreue? Definition, Beispiele und vieles mehr > Von Markentreue spricht man, wenn ein Kunde wiederholt Ihre Produkte kauft, nicht weil Sie der einzige Anbieter sind, sondern weil er Ihrem Unternehmen vertraut. - Published: 2019-12-27 - Modified: 2019-12-27 - URL: https://emarsystest.com/de/learn/blog/was-ist-markentreue/ - Categories: Thought Leadership - Translation Priorities: Optional Von Markentreue spricht man, wenn ein Kunde wiederholt Ihre Produkte kauft, nicht weil Sie der einzige Anbieter sind, sondern weil er Ihrem Unternehmen vertraut. Im Zeitalter des Online-Handels, bei dem Amazon den Maßstab vorgibt, kann jede Person Produkte aus der ganzen Welt importieren und ihnen einen Markennamen verpassen – und damit die Authentizität der tatsächlichen Marke verwässern. Im Gegensatz dazu gibt es aber auch Marken mit Kultstatus, die im Laufe der Zeit zahllose Anhänger gewonnen haben. Was ist also nötig, um Markentreue aufzubauen? Lesen Sie dazu den folgenden Beitrag. Warum Verbraucher zu einer anderen Marke wechseln Im Laufe unseres Lebens identifizieren wir uns mit unterschiedlichen Marken. Als Kind identifizieren wir uns mit dem, was unsere Eltern für uns kaufen. Das kann Kleidung von Oilily oder ein Spielzeug von Mattel wie Hot Wheels oder Barbie sein. Als Teenager sind es die Dinge, die unsere Freunde toll finden, und was wir uns leisten können, was von Geschwistern weitergereicht wird oder was unsere Eltern für uns kaufen. Als Erwachsene sind es die Dinge, die wir haben möchten... oder uns leisten können. Oft wachsen wir aus Marken heraus, nicht nur, weil wir älter werden, sondern auch aus anderen Gründen. Manchmal möchten wir etwas Neues ausprobieren oder unsere Kleidung ist nicht mehr in Mode. Vielleicht machten wir eine schlechte Erfahrung in einem Laden oder eine Marke erfüllt nicht mehr unsere Ansprüche. Als ich vor etlichen Jahren eine bestimmte Jeansmarke trug, konnte ich in den Laden gehen, eine Hose nehmen, bezahlen und gehen, ohne sie anprobiert... --- ### What Is Brand Loyalty? Definition, Examples & More - Published: 2019-12-27 - Modified: 2019-12-27 - URL: https://emarsystest.com/es/learn/blog/what-is-brand-loyalty/ - Categories: Thought Leadership - Tags: Brand Loyalty, Brand Loyalty Examples, What is Brand Loyalty - Translation Priorities: Opcional Brand loyalty is when a customer continues to purchase from your company, not because you’re the only option, but because they trust your company. In the age of online commerce where Amazon sets the bar, anyone can import products from countries all around the globe and slap a brand name on them – diluting the authenticity of the original brand in the process. On the other hand, there are brands with cult-like followings they’ve amassed over the years. So what does it take to build brand loyalty? Keep reading to find out. Why People Leave Brands Growing up, we all identified with some brand or another. As a toddler, it was whatever our family bought us. Maybe that was Oshkosh B'gosh clothes or a toy from Mattel like Hot Wheels or Barbie. As a teenager, it was what our friends were into... and either what we could afford, what was handed down, or what family and friends bought for us. As an adult, it’s whatever we want... or can afford. We tend to grow out of brands, not just because of our age but for other reasons, too. Maybe you want to try something new, or what you’re wearing is suddenly out of style. Maybe you had a negative store experience, or a brand just stopped meeting your needs. Back when I purchased a specific brand of jeans, I could walk into the store, grab the exact style, pay, and leave without trying them on. They always fit. For some... --- ### Here's What Happens When You Put Customers First - Published: 2019-12-20 - Modified: 2019-12-20 - URL: https://emarsystest.com/es/learn/blog/heres-what-happens-when-you-put-customers-first/ - Categories: How to - Tags: customer first - Translation Priorities: Opcional Forrester recently released The Forrester WaveTM: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 and named Emarsys as a leader in 22 of the 40 digital marketing categories, including a strong performance in the category of “Supporting Products and Services. ” Supporting Products and Services has always been a main focus of Emarsys and it’s no wonder Forrester gave Emarsys a 5 out of 5 in the category. Customer Support The Emarsys Support team is home to experienced technical specialists who provide 24/7 support in 10 different languages throughout 14 locations around the globe. The team enjoys building lasting relationships with each client and assisting in any way possible. Emarsys innovates in every area, including support. In fact, Emarsys Support has introduced several changes in the past few months to improve communication with clients and rapidly resolve client challenges that arise. For example, our technical helpdesk service recently added a chatbot that was designed from the ground up and incorporates artificial intelligence to help clients increase time to value by resolving issues in minutes. Long email threads no longer clutter up the inboxes of our clients or our support teams. The chat feature resolves the inefficient email threads that go back and forth. In the first two months since the release, our chat bot handled 66% of the total messages exchanged and received a Customer Satisfaction Score (CSAT) of 4. 5 out of 5 stars. Mario Costa, Head of Technical Client Services at Emarsys said, "Most of the questions from clients... --- ### 15 Must-Read Marketing & E-commerce Articles from 2019 - Published: 2019-12-20 - Modified: 2019-12-20 - URL: https://emarsystest.com/es/learn/blog/best-articles-2019/ - Categories: Thought Leadership - Tags: marketing strategy, personalized marketing - Translation Priorities: Opcional The past couple years, we’ve done round-up posts (2017, 2018) to share some of our favorite articles of the year.   We’re following suit this year to share a few of the most informative, eye-opening pieces of 2019. Whether for those fireside evenings over the holidays, or those long flights across the country, here’s 15 must-reads sure to get you set to take on 2020 with a perfect vision. On the move to strategic KPIs and aligning tactics with strategy Operational, channel-specific metrics often inhibit marketers from proving their contribution to revenue. More marketers are using technology to connect their day-to-day work with high-level strategic KPIs. Article: Growth, Goals, and KPIs | Something Digital Article: How E-Commerce Brands Can (Finally) Tie Objectives to Tactics and Prove ROI | Emarsys On personalized retail Personalization is the expectation. For example, 20% of online shoppers expect retailers to offer personalized product recommendations based on their previous behavior. Article: Personalized retail to drive AI solutions spend | Tech HQ Article: Personalization Is Boosting Retail Sales. Here Are 3 Ways To Do It Right. | Forbes PDF: 2019 B2C E-Commerce Benchmark Report | Retail TouchPoints On customer lifecycle marketing As channel proliferation intensifies, the burden to stitch together a complete brand experience falls on marketers. Article: What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples! | Martech Advisor Article: Lifecycle Marketing: Your Complete Guide to Reaching & Retaining Customers | Emarsys Article: How to Nail Abandoned Cart Emails | BounceX Great round... --- ### 8 Abandoned Cart Email Best Practices for This Holiday Season (and Beyond) > Within 24 hours of sending a triggered email, a brand can generate 24X their normal revenue, and abandoned cart emails are among the best-performing. - Published: 2019-12-19 - Modified: 2020-10-26 - URL: https://emarsystest.com/learn/blog/8-abandoned-cart-email-best-practices-for-this-holiday-season-and-beyond/ - Categories: How to - Tags: abandon cart, email, email marketing - Translation Priorities: Optional As marketers, we all know how powerful abandoned cart emails can be. As a matter of fact, our data at BounceX has shown that triggered emails — including abandoned cart emails — generate 24x more revenue per send. Not to mention a quarter of this engagement happens more than 24 hours after the first send — giving these emails incredible legs. But we’ve also found that many brands have questions around best practices for sending these emails around the holidays. Questions like: What should they look like? How should they talk about products, what time of year should they go out? To help you out, we dive into key strategies for launching successful abandoned cart emails throughout this holiday season and beyond. Abandoned Cart Best Practices Before we begin, let’s cover some best practices for these abandonment emails. The goal for each is to make sure the look and feel is as personalized as possible (i. e. , not batch-and-blast) while simultaneously not hitting their inbox too frequently. First, you'll need to decide how you will segment your customers to send them emails. This is an important way to ensure your emails are personalized to each customer based on where they are in your buying cycle. For holiday and post-holiday campaigns, it's a good idea to segment customers in the following ways: Low intent or first-time cart abandoners Returning cart abandoners Customers Segmentation by cart value Segmentation by the ROI in each cart Now, let’s touch on the frequency, or... --- ### 8 Abandoned Cart Email Best Practices for This Holiday Season (and Beyond) - Published: 2019-12-19 - Modified: 2023-10-26 - URL: https://emarsystest.com/es/learn/blog/8-abandoned-cart-email-best-practices-for-this-holiday-season-and-beyond/ - Categories: How to - Tags: abandoned cart email best practices, abandoned cart emails - Translation Priorities: Opcional As marketers, we all know how powerful abandoned cart emails can be. As a matter of fact, our data at BounceX has shown that triggered emails — including abandoned cart emails — generate 24x more revenue per send. Not to mention a quarter of this engagement happens more than 24 hours after the first send — giving these emails incredible legs. But we’ve also found that many brands have questions around best practices for sending these emails around the holidays. Questions like: What should they look like? How should they talk about products, what time of year should they go out? To help you out, we dive into key strategies for launching successful abandoned cart emails throughout this holiday season and beyond. Abandoned Cart Best Practices Before we begin, let’s cover some best practices for these abandonment emails. The goal for each is to make sure the look and feel is as personalized as possible (i. e. , not batch-and-blast) while simultaneously not hitting their inbox too frequently. First, you'll need to decide how you will segment your customers to send them emails. This is an important way to ensure your emails are personalized to each customer based on where they are in your buying cycle. For holiday and post-holiday campaigns, it's a good idea to segment customers in the following ways: Low intent or first-time cart abandoners Returning cart abandoners Customers Segmentation by cart value Segmentation by the ROI in each cart Now, let’s touch on the frequency, or... --- ### 5 Incitives clients pour aider votre entreprise à se démarquer pendant la période des fêtes > Les Incentives que vous offrez à vos clients peuvent faire pencher la balance en votre faveur. Explorez 5 Incentives clients. - Published: 2019-12-18 - Modified: 2020-08-21 - URL: https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/ - Categories: How to, Recommandations pratiques - Tags: holiday shopping - Translation Priorities: Optional De nombreux marchés Retail et E-commerce sont sursaturés. C'est particulièrement visible pendant la période des fêtes. Donc à moins que vous ayez un produit ou un service vraiment révolutionnaire, préparez-vous à une concurrence sévère. Il est possible que les concurrents vendent quelque chose de similaire à ce que vous proposez. Et ils réclament tous l'attention de vos clients par leurs efforts marketing et promotionnels. Pendant les fêtes, la concurrence sera particulièrement rude. Au milieu du vacarme de la concurrence, votre produit ou service, aussi bon soit-il, peut ne pas suffire à lui seul à attirer l'attention des clients. Les incentives que vous offrez à vos clients peuvent toutefois faire pencher la balance en votre faveur. À l'aube de la période du shopping des fêtes, envisagez d’utiliser des incentives pour conquérir plus de clients et augmenter vos ventes. La valeur des Incentives L'idée d'offrir des Incentives pour attirer les clients n'est pas nouvelle. En 1881, l'homme d'affaires William Wrigley, Jr. a augmenté les ventes de levure chimique en ajoutant deux paquets de chewing-gum à chaque unité vendue. Bien sûr, les clients ont apprécié le produit, mais ils ont également adoré le bonus supplémentaire qui l'accompagnait. (Wrigley Jr. ignorait que cette incentive deviendrait plus populaire que le produit lui-même, donnant ainsi naissance à l'empire Wrigley Gum). Au fil du temps, les clients se sont habitués aux promotions et aux incitations. Du point de vue du client, les incentives augmentent la valeur perçue d'un achat. Du point de vue de l’entreprise, les incentives... --- ### How the Forrester Wave™ Report Revealed Improvements in SAP Emarsys’ Mobile Product - Published: 2019-12-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/forrester-mobile/ - Categories: Thought Leadership - Tags: mobile, mobile marketing - Translation Priorities: Opcional Mobile has been an unavoidable marketing channel for several years now for brands whose consumer audience is active on smart devices. As mobile continues rising in popularity, B2C brands should shift their focus to include these main areas: SMS, push messaging, and in-app contextualization and personalization. Mobile experiences are faster than any other channel, and the more customers use your app, the more loyal they likely are. Through better personalization, you can drive more purchases more often from more loyal customers. Among the requirements for inclusion in the Forrester WaveTM: CCCM Q4, 2019 report — where, as a shameless plug, we were selected as a leader — Emarsys delivers “robust mobile capabilities including push messaging, in-app personalization, SMS, and messenger platforms. ” We feel the report affirms this undeniable fact: mobile is as vital a component to an integrated marketing approach as any other channel. /* addon: Emarsys Block Teaser */ #uc_block_teaser_elementor50867. blockTeaser { padding: 0px; margin: 40px 0px; } #uc_block_teaser_elementor50867. blockTeaser . blockTeaser-wrap { background: #6984d1 url(https://emarsystest. com/wp-content/uploads/2020/03/ema_blog_mobile_marketing_2_1920x1000px-15-1280x640-c-default. jpg); background-size: cover; width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left: auto; padding-left: 0; padding-right: 0; min-height: 190px; position: relative; text-align: center; } #uc_block_teaser_elementor50867. blockTeaser . blockTeaser . blockTeaser-coverCta { height: 100%; left: 0; position: absolute; top: 0; width: 100%; z-index: 2; } #uc_block_teaser_elementor50867. blockTeaser . blockTeaser-backgroundImage { display: block; -o-object-fit: cover; object-fit: cover; -o-object-position: top left; object-position: top left; position: absolute; height: 100%; width: 100%; } #uc_block_teaser_elementor50867. blockTeaser . blockTeaser-contentWrapper { -ms-flex-pack: distribute; justify-content: space-around; bottom: 0;... --- ### The Results Are In: SAP Emarsys Sets an Industry Standard for Machine Learning - Published: 2019-12-12 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/emarsys-sets-industry-standard-for-machine-learning/ - Categories: How to - Tags: forrester cccm wave report, machine learning - Translation Priorities: Opcional Since our founding, we’ve been committed to leading the industry with cutting-edge marketing solutions for the martech space. Recently, we received an incredible confirmation that we’re making good on our commitment. Emarsys has been named a Leader in The Forrester Wave™: CCCM (Independent Platforms) Q4 2019 Report. And though Emarsys scored 5 out of 5 in 22 of the 40 digital marketing categories included on the scorecard, our strong performance in the category of "Predictive Analytics and Machine Learning" is particularly exciting. We believe this demonstrates how, when it comes to harnessing the power of predictive analytics and machine learning to help our customers achieve needle-moving, revenue-earning marketing results, we’ve set a standard that no other marketing platform provider can match. Why Excellence in Predictive Analytics and Machine Learning Matters (Especially to Our Customers) Commerce changes and evolves at an incredibly rapid pace. Part of that change will be to fully embrace technologies like machine learning. According to Forbes, "The global machine learning market is expected to grow from $1. 41B in 2017 to $8. 81B by 2022. " For our clients to remain competitive, we need to provide machine learning solutions that aren’t simply a means of keeping up with this evolution — our solutions must propel them to the forefront. To ensure this, we invest 25% of revenue back into research and development. This degree of investment allows us to fully immerse ourselves in developing powerful AI elements like machine learning. It’s also what distinguishes us from other... --- ### Fünf Kunden-Incentives, mit denen Ihr Unternehmen in der Weihnachtssaison auf sich aufmerksam machen kann - Published: 2019-12-06 - Modified: 2019-12-06 - URL: https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/ - Categories: How to, Wichtige Erkenntnisse - Translation Priorities: Optional Zahlreiche Einzelhandels- und E-Commerce-Märkte sind übersättigt. Das wird vor allem beim Shoppen in der Weihnachtszeit deutlich. Sofern Sie nicht ein Produkt oder eine Dienstleistung anbieten, die hochgradig disruptiv sind, sollten Sie sich auf harte Konkurrenz gefasst machen. Ihre Mitbewerber bieten womöglich etwas Ähnliches an, wie Sie. Und die Marketing- und Werbeaktionen Ihrer Konkurrenten buhlen um die Aufmerksamkeit Ihrer Kunden. Besonders in der Weihnachtszeit ist ihr Werbeauftritt besonders lautstark. Da kann es schon einmal vorkommen, dass Ihr Produkt oder Ihre Dienstleistung – auch wenn diese noch so gut sind – im Lärm Ihrer Konkurrenten untergehen und von Kunden nicht wahrgenommen werden. In dieser Situation können Incentives das Zünglein an der Waage sein. Gerade in der stressigen Einkaufszeit rund um Weihnachten sind Incentives empfehlenswert, um mehr Kunden zu gewinnen und den Umsatz anzukurbeln. Der Wert von Incentives Die Idee, Kunden Anreize zu bieten, um sie zum Kauf zu bewegen, ist nicht neu. Schon im Jahr 1881 trieb der Geschäftsmann William Wrigley, Jr. seinen Verkauf von Backpulver an, indem er jedem Päckchen zwei Streifen Kaugummis beilegte. Seine Kunden wären zwar mit dem Produkt allein zufrieden gewesen, doch haben Sie sich auch über die Zugabe gefreut. (Wrigley Jr. wusste damals noch nicht, dass dieser Incentive schon bald das ursprüngliche Produkt an Popularität übertreffen würde und dies die Geburtsstunde des Wrigley-Kaugummi-Imperiums sein würde. ) Im Laufe der Zeit haben sich Kunden an Promotionen und Incentives gewöhnt. Von der Perspektive der Kunden aus erhöhen Incentives den empfundenen Kaufwert. Aus der Unternehmensperspektive helfen Incentives aktiv dabei, das... --- ### Innovative Technologie bringt Marketern eine kürzere Time-to-Value - Published: 2019-12-06 - Modified: 2019-12-06 - URL: https://emarsystest.com/learn/blog/tech-innovation-bringt-marketern-eine-kuerzere-time-to-value/ - Categories: Wichtige Erkenntnisse - Tags: faster time to value, forrester wave report, Time to Value - Translation Priorities: Optional Wenn wir an Innovationen denken, kommen uns normalerweise als Erstes technologische Neuerungen in den Sinn. Doch bei Produktinnovationen geht es auch um die Steigerung der Profitabilität. Welchen Sinn hätte die ganze Marketingtechnologie, wenn sie nicht zum Geschäftswachstum beitragen würde? Der kürzlich veröffentlichte Report „The Forrester WaveTM: Cross-Channel Campaign Management (Independent Platforms), Q4 2019“ zeigt unserer Meinung nach, dass unser Unternehmen seine Technologie laufend verbessert, um unseren Kunden eine optimale Grundlage für ihr Wachstum zu bieten. Ein wichtiger Punkt ist dabei eine möglichst kurze Time-to-Value - was einen greifbaren und strategischen Wettbewerbsvorteil innerhalb der Emarsys Marketing Plattform darstellt. Warum eine Innovation-Roadmap so Wichtig ist The Forrester WaveTM: CCCM Report untersucht 40 Kriterien und berücksichtigt dabei Anbieter, die auf mindestens fünf Kanälen diverse Kampagnen umgesetzt haben. Auch wenn es keine gesonderte “Time to Value”-Kategorie gibt, ist es im Cross-Channel Campaign Management essentiell, dass die Marketingtechnologie so schnell wie möglich einsatzbereit ist. Die Kategorie “Innovation Roadmap” untersucht und evaluiert die geplanten Technologie-Innovationen, inkl. Alleinstellungsmerkmale eines CCCM-Anbieters. Ein heikler Punkt in der Tech-Acquisition ist der Übergang zwischen Implementierung und Kampagnen-Umsetzung, bzw. im nächsten Schritt dem Umsatzwachstum - dieser Punkt ist sozusagen das Optimum für Technologien mit kurzer Time-to-Value. Eine effektive Roadmap ist daher essentiell wichtig für eine möglichst kurze Time-to-Value. Emarsys hat 5 von 5 Punkten erzielt, und unsere Roadmap wurde wie folgt charakterisiert: "Ein umfassender und ausgereifter Plan für die Bereitstellung hochmoderner Features, die exakt auf die Bedürfnisse im Bereich CCCM abgestimmt und auf eine visionäre Business-Technologie ausgerichtet sind, hebt Emarsys von den... --- ### The Ultimate Guide to Customer Retention: 6 Unique Strategies > Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company. - Published: 2019-12-06 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/the-ultimate-guide-to-customer-retention-6-unique-strategies/ - Categories: Thought Leadership - Tags: customer loyalty, customer retention - Translation Priorities: Optional I worked in a retail store where repeat customers often hunted down their favorite sales associates to solve their problems. These customers didn’t always buy, but they formed relationships with their favorite sales associates and purchased at a later time. They became more than just loyal customers... they evolved into brand ambassadors. Ready to find out what keeps customers coming back to your company? Then keep reading. What Is Customer Retention and Why Is it Important? Depending on the study, and the industry, the cost of acquiring a new customer is anywhere from 5 to 25 times higher than an existing customer. Customer retention enables your company to hold on to customers with the goal of empowering them to become brand ambassadors. Most marketers believe customer retention is simply keeping customers from leaving your company... but it should go beyond that. Retention should also be about empowering customers to become brand ambassadors. Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company. For the past eight years I’ve had the same stylist. Why? Because he’s fantastic, understands my style, knows what I like, and has insight into my life during our 30-minute sessions. Do you think it would be easy for me to switch stylist? No way. I would have to waste my money with multiple sub-par haircuts to find a replacement. That’s why I remain loyal. /* addon: Emarsys Block Teaser */ #uc_block_teaser_elementor10058. blockTeaser { padding:... --- ### The Ultimate Guide to Customer Retention: 6 Unique Strategies > Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company. - Published: 2019-12-06 - Modified: 2023-10-26 - URL: https://emarsystest.com/es/learn/blog/the-ultimate-guide-to-customer-retention-6-unique-strategies/ - Categories: Thought Leadership - Tags: customer loyalty, customer retention - Translation Priorities: Opcional I worked in a retail store where repeat customers often hunted down their favorite sales associates to solve their problems. These customers didn’t always buy, but they formed relationships with their favorite sales associates and purchased at a later time. They became more than just loyal customers... they evolved into brand ambassadors. Ready to find out what keeps customers coming back to your company? Then keep reading. What Is Customer Retention and Why Is it Important? Depending on the study, and the industry, the cost of acquiring a new customer is anywhere from 5 to 25 times higher than an existing customer. Customer retention enables your company to hold on to customers with the goal of empowering them to become brand ambassadors. Most marketers believe customer retention is simply keeping customers from leaving your company... but it should go beyond that. Retention should also be about empowering customers to become brand ambassadors. Customer retention is a win-win, for both your company and the customer. Your company keeps customers and they continue investing in your company. For the past eight years I’ve had the same stylist. Why? Because he’s fantastic, understands my style, knows what I like, and has insight into my life during our 30-minute sessions. Do you think it would be easy for me to switch stylist? No way. I would have to waste my money with multiple sub-par haircuts to find a replacement. That’s why I remain loyal. /* addon: Emarsys Block Teaser */ #uc_block_teaser_elementor10058. blockTeaser { padding:... --- ### 5 Customer Incentives to Help Your Company Stand Out During the Holiday Season - Published: 2019-12-06 - Modified: 2020-08-21 - URL: https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/ - Categories: How to - Tags: customer incentive, holiday discounts, holiday season - Translation Priorities: Opcional Many retail and e-commerce markets are oversaturated. This is especially noticeable during the holiday shopping season. So unless you happen to have a truly disruptive product or service, prepare for some stiff competition. Competitors may be selling something similar to what you have. And they're all clamoring for the attention of your customers with their marketing and promotional efforts. Throughout the holidays, it'll be especially loud. Among the din of your noisy competition, your product or service alone — no matter how good it is — may not be enough to get the attention of customers. But the incentives you offer to your customers can tip the scales in your favor. As we move into the thick of the holiday shopping season, consider using incentives to win more customers and increase sales. The Value of Incentives The idea of offering incentives to entice customers is not new. Back in 1881, businessman William Wrigley, Jr. drove sales of baking powder by including two packs of chewing gum with each unit sold. Sure, customers enjoyed the product, but they also loved the extra bonus that came with it. (Little did Wrigley Jr. know this incentive would become more popular than the product itself, thus giving birth to the Wrigley Gum empire). Over time, customers have become accustomed to promotions and incentives. From a customer perspective, incentives increase the perceived value of a purchase. From a business perspective, incentives help brands establish goodwill. According to research from Virtual Incentives, 75% of customers feel... --- ### Top 5 Customer Incentive Ideas for the Holiday Season > Many retail and e-commerce markets are oversaturated, especially during the holiday shopping season. Discover the top 5 customer incentives that will help your company stand out from the crowd. - Published: 2019-12-06 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/5-customer-incentives-to-help-your-company-stand-out-during-the-holiday-season/ - Categories: How to - Tags: holiday incentives, holiday marketing, holiday shopping - Translation Priorities: Optional Many retail and e-commerce markets are oversaturated. This is especially noticeable during the holiday shopping season. So unless you happen to have a truly disruptive product or service, prepare for some stiff competition. Competitors may be selling something similar to what you have. And they're all clamoring for the attention of your customers with their marketing and promotional efforts. Throughout the holidays, it'll be especially loud. Among the din of your noisy competition, your product or service alone — no matter how good it is — may not be enough to get the attention of customers. But the incentives you offer to your customers can tip the scales in your favor. As we move into the thick of the holiday shopping season, consider using incentives to win more customers and increase sales. The Value of Incentives The idea of offering incentives to entice customers is not new. Back in 1881, businessman William Wrigley, Jr. drove sales of baking powder by including two packs of chewing gum with each unit sold. Sure, customers enjoyed the product, but they also loved the extra bonus that came with it. (Little did Wrigley Jr. know this incentive would become more popular than the product itself, thus giving birth to the Wrigley Gum empire). Over time, customers have become accustomed to promotions and incentives. From a customer perspective, incentives increase the perceived value of a purchase. From a business perspective, incentives help brands establish goodwill. According to research from Virtual Incentives, 75% of customers feel... --- ### Tech Innovation Leads to Shorter Time to Value - Published: 2019-12-06 - Modified: 2019-12-06 - URL: https://emarsystest.com/es/learn/blog/tech-innovation-leads-to-shorter-time-to-value/ - Categories: How to - Tags: faster time to value, forrester wave report, Time to Value - Translation Priorities: Opcional When we think about innovation, technological advances usually come to mind first, how we make our marketing tech smarter, more accurate, and scalable. But part of product innovation is also being more profitable. What good would any of the marketing tech be if it didn’t help you grow as a business? The recently released report The Forrester WaveTM: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 shows, in our opinion, that Emarsys continuously improves our tech to put our clients in the best position for growth, and a huge part of that is making short time to value a tangible, strategic advantage throughout the Emarsys Marketing Platform. Why an Innovation Road Map Matters So MuchThe Forrester WaveTM: CCCM report includes vendors that deployed campaigns across at least five channels and covered 40 criteria. While there is no specific “time to value” category, the theme of getting martech up and running as fast as possible underlies cross-channel campaign management. One of the categories, “Innovation Road Map,” evaluates a CCCM provider’s planned technology innovations and how they are differentiated from competitive offerings. One of the most sensitive areas during tech acquisition is trying to understand the path from implementation to campaign activation and revenue growth, the sweet spot for tech with short time to value. Therefore, an effective road map is the foundation of short time to value. Emarsys scored a 5 out of 5 here, where our road map was determined to be “differentiated by a thorough and specific plan to deliver... --- ### 20 marques Retail avec les meilleurs programmes de fidélisation (et comment créer le vôtre) > Des marques Retail comme Starbucks, Reebok et Kohls proposent des programmes de fidélisation qui incitent les clients à revenir. Explorez les 20  meilleurs - Published: 2019-12-04 - Modified: 2025-03-11 - URL: https://emarsystest.com/fr/learn/blog/20-marques-retail-avec-meilleurs-programmes-de-fidelisation/ - Categories: Perspectives innovantes - Translation Priorities: Optional Des études montrent qu'il est 5x plus facile de retenir un client que d'en acquérir un nouveau et que les clients fidèles dépensent 67% de plus en produits et services que les nouveaux clients. Un programme de fidélisation est donc très utile pour inciter les clients à revenir. Mais par où commencer? Quels sont les exemples de programmes de fidélisation? Content que vous posiez la question. Exemples d’entreprises Pour vous inspirer, nous avons parcouru le web à la recherche de 20marques Retail offrant les meilleurs programmes de fidélité client. Starbucks Ce programme est vraiment avantageux – une boisson gratuite offerte le jour de votre anniversaire, des recharges gratuites de café et de thé en magasin. À partir de 50étoiles, vous obtenez une pâtisserie gratuite... La liste des récompenses est longue. Le programme de fidélité de Starbucks offre également de la commodité. Les clients peuvent éviter la file d’attente et commander leur boisson personnalisée avant de se rendre au magasin. Reebok Reebok a une autre approche, qui peut coûter moins cher à la marque qu'un programme de fidélité basé sur des cadeaux. Reebok offre des expériences VIP, des programmes d’entraînement et de bien-être, des récompenses de partenaires et bien plus encore. Les membres gagnent des points pour chaque interaction et transaction. La valeur des récompenses augmente à mesure que les points s'accumulent, allant même jusqu'à donner accès à des événements de partenaires et à des lancements de produits. Moosejaw Certains retailers ne sont pas aussi généreux, mais le programme de fidélité... --- ### Personalized Incentives: How Can These Recommendations Help Modern Marketers? - Published: 2019-11-27 - Modified: 2019-11-27 - URL: https://emarsystest.com/es/learn/blog/personalized-incentive-recommendations-modern-marketers/ - Categories: Thought Leadership - Tags: incentive recommendations, personalization - Translation Priorities: Opcional Personalization is the modern-day marketer’s best friend. Artificial intelligence has already become a vital tool for the marketing strategies of many popular brands. Machine learning algorithms are taking on what were once tedious and time-consuming day-to-day tasks, allowing marketing teams the freedom to focus on more business-imperative initiatives. While many uses for artificial intelligence marketing and machine learning are still being explored, one that recently came to light is the ability to provide incentives based on customer behavior. This innovative technology allows marketers to deliver the best opportunities for each customer based on individual shopping history, browsing and buying behavior, and past engagement. In this article, we take a look at what incentive recommendations are, and how personalized marketing technology can help marketers solve the mystery of which incentives work, as well as how, when, and where to offer them to each customer for maximum effectiveness. Before diving into the ins and outs of incentive marketing, let’s first explore its definition and meaning. What Are Personalized Incentive Recommendations? At Emarsys, incentive recommendations are part of our approach to AI marketing, helping marketers deliver customers truly one-to-one personalized incentives. In other words, instead of sending the same incentive to the whole launch list, or grouping them into broad categories, marketers are able to simply define the range of incentives they desire. AI can then make the best possible decision, given the information available, as to which one will resonate best with each customer on a case-by-case (or you could say, cart-by-cart basis).... --- ### The New Age of Travel: Challenging the Status Quo [Infographic] - Published: 2019-11-27 - Modified: 2019-11-27 - URL: https://emarsystest.com/es/learn/blog/new-age-travel-infographic/ - Categories: How to, General - Tags: personalization, travel marketing - Translation Priorities: Opcional With year-over-year growth of 5% in 2016, the travel industry has a huge opportunity to capitalize on the increase in “experience spending” among travelers. Y-O-Y growth in #travel is approximately 5% — capitalize on the new age of travel ✈️ CLICK TO TWEET With 70% of millennials opting to spend money on memorable experiences rather than tangible items, and 43% of business travelers expanding their trips to include time for leisure, the opportunity to win new, loyal customers is great. But with new opportunities come new expectations. Customers continue to expect a more personalized experience from all marketers, and the travel industry is no exception. This infographic elaborates on how to take control of and personalize the entire travel journey. If you can find a way to harness the increasing amounts of customer data available, you can use it to show your customers that you understand their intentions, interests, and expectations for travel. This insight – and, more importantly, what you do with it – can transform your customers’ travel experiences from what they’ve come to expect as the status quo to a pleasantly surprising and extraordinary memory. Related Articles: 5 Ways to Implement a Successful Personalized Marketing Strategy Why Omnichannel is Every Marketer’s Future Infographic: The Roadmap to Omnichannel Excellence ► Get 4 Opportunities for Marketers to Revolutionize the Travel Experience to learn actionable tactics you can implement now to challenge the status quo in your travel marketing strategy. --- ### How AI Is Transforming the Customer Experience - Published: 2019-11-26 - Modified: 2019-11-26 - URL: https://emarsystest.com/es/learn/blog/ai-customer-experience/ - Categories: How to - Tags: AI marketing, artificial intelligence - Translation Priorities: Opcional If the typical (and ideally continuous) customer lifecycle is modeled as a sort of wheel, then AI works as a protectant that coats that entire wheel. Not only does it prolong the lifetime value, it also prevents burnout (churning customers), enhances campaign performance, and drives (eh hem, pun intended) success for the whole ride. Alright, enough with the analogies. And if you’re already using AI — as 40% of marketers are, according to a DemandBase study — then you know how it systematically, automatically enhances performance across use cases you’re already working with. Forrester just released “The Forrester Wave:™ Cross-Channel Campaign Management, Q4 2019” in which the independent evaluator provided Emarsys with the highest rating across 34 criteria, citing its industry-focused AI marketing tools and comprehensive offering for CCCM as a nudge above the rest. AI predicts when customers are about to churn, become inactive, or intend to make a purchase, all in real time. AI can also predict segments, content, channels and timing to deliver one-to-one personalization. Let’s explore how this works. AI Enhances Cross-Channel CommunicationAI works across the whole customer journey... not in isolation, not on one channel, or only with certain segments. A centralized, unified customer profile and personalization engine to back it up is critical to being able to execute across a multitude of use cases. Therefore, brands need an end-to-end marketing platform for AI to work best. In this scenario, the most important thing to understand — and the mindshift needed — is that AI... --- ### Are Black Friday and the Cyber 5 Actually Good for Your Brand? > Brands know they can get customers to purchase during Black Friday and the Cyber Five weekend, but if consumers only come for the discounts, what does that do to your bottom line? - Published: 2019-11-25 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/are-black-friday-and-the-cyber-5-actually-good-for-your-brand/ - Categories: How to - Tags: cyber five, holiday strategy - Translation Priorities: Optional Where Black Friday used to be the official kickoff of the end-of-year shopping season, we see more brands offering incentives to buy ahead of Black Friday and the Cyber 5 (the five-day period between Thanksgiving and Cyber Monday). Some brands have sales as early as Halloween. Others hold unofficial Black Friday sales in the week and days leading up to Thanksgiving. But is this focus on Black Friday, the Cyber 5, and the weeks leading up to them actually a good thing? The earlier you get shoppers to load up on gifts, the less likely it is that they’ll come back to buy more in December. Shoppers are essentially being trained to go wherever the sales are and hold out for big discounts. This is a growing problem. Brands clamor for shoppers by one-upping each other on discounts, deals that are great for customers but that can seriously damage a brand’s margins. However, there are strategies you can employ to walk that tightrope between treating customers the way they want to be treated and yet still bringing in revenue in November and December. The Draw of Black Friday and the Cyber 5 For shoppers, it’s a combination of saving money on big discounts and getting shopping done early, primarily online and increasingly with mobile. In 2018, the Cyber 5 weekend brought in $24. 2 billion in total online sales, up an astounding 23% from the previous year, and customers spent $313 on average, down slightly from 2017. Cyber 5 2018... --- ### Are Black Friday and the Cyber 5 Actually Good for Your Brand? - Published: 2019-11-25 - Modified: 2019-11-25 - URL: https://emarsystest.com/es/learn/blog/are-black-friday-and-the-cyber-5-actually-good-for-your-brand/ - Categories: How to - Tags: black friday cyber week, black friday marketing, cyber week marketing - Translation Priorities: Opcional Where Black Friday used to be the official kickoff of the end-of-year shopping season, we see more brands offering incentives to buy ahead of Black Friday and the Cyber 5 (the five-day period between Thanksgiving and Cyber Monday). Some brands have sales as early as Halloween. Others hold unofficial Black Friday sales in the week and days leading up to Thanksgiving. But is this focus on Black Friday, the Cyber 5, and the weeks leading up to them actually a good thing? The earlier you get shoppers to load up on gifts, the less likely it is that they’ll come back to buy more in December. Shoppers are essentially being trained to go wherever the sales are and hold out for big discounts. This is a growing problem. Brands clamor for shoppers by one-upping each other on discounts, deals that are great for customers but that can seriously damage a brand’s margins. However, there are strategies you can employ to walk that tightrope between treating customers the way they want to be treated and yet still bringing in revenue in November and December. The Draw of Black Friday and the Cyber 5For shoppers, it’s a combination of saving money on big discounts and getting shopping done early, primarily online and increasingly with mobile. In 2018, the Cyber 5 weekend brought in $24. 2 billion in total online sales, up an astounding 23% from the previous year, and customers spent $313 on average, down slightly from 2017. Cyber 5 2018Internet Retailer’s... --- ### Die 20 Retail Brands mit den besten Loyaltyprogrammen (und wie Sie Ihr eigenes Programm erstellen) - Published: 2019-11-22 - Modified: 2019-11-22 - URL: https://emarsystest.com/de/learn/blog/beste-retail-customer-loyalty-programme/ - Categories: Thought Leadership - Translation Priorities: Optional Studien haben gezeigt, dass es fünfmal einfacher ist, einen Kunden zu halten, als einen neuen dazuzugewinnen; und dass treue Kunden 67% mehr für Produkte oder Dienstleistungen ausgeben, als Neukunden. Also lässt sich festhalten, dass ein Loyaltyprogramm für die Kundenbindung sehr hilfreich ist. Aber wo soll man beginnen? Welche Arten von Treueprogrammen gibt es? Gut, dass Sie fragen. Unternehmensbeispiele Um Ihnen einige Anregungen zu geben, haben wir das Web durchforstet und die 20 Retail Brands mit den besten Loyaltyprogrammen ausfindig gemacht. Starbucks Mitgliedschaft zahlt sich aus - ein Gratis-Drink zu Ihrem Geburtstag, Gratis Refills von Kaffee oder Tee. Bei 50 gesammelten Sternen gibt es ein Gebäckstück umsonst... So setzt sich die Liste der Belohnungen fort. Das Starbucks-Belohnungssystem bietet außerdem einigen Komfort. Kunden können die Warteschlange überspringen und ihr personalisiertes Getränk bestellen. Reebok Reebok hat einen anderen Ansatz, der weniger Kosten verursacht, als geschenkbasierte Belohnungssysteme. Das Unternehmen bietet seinen Kunden VIP Angebote, Trainings- und Wellnessprogramme, Partnerangebote und vieles mehr. Mitglieder können je nach Interaktion und Transaktion Punkte sammeln. Ab einer bestimmten Punktezahl erhalten Kunden exklusiven Zugang zu Partner Events und Produkteinführungen. Moosejaw Nicht jeder Retailer bietet so großzügige Bedingungen wie das Moosejaw Rewards-Programm. Es bietet den Kunden eine Rückerstattung von 10% auf nicht reduzierte Waren, mit der Möglichkeit weitere 40% auf spezielle Angebote zu erhalten. Dick’s Sporting Goods Die ScoreCard von Dick-s Sporting Goods ist ein punktebasiertes Loyaltyprogramm. Das Besondere daran: Mitglieder erhalten die Möglichkeit, nicht nur bei Dick‘s Sporting Goods, sondern auch bei Golf Galaxy und Field and Stream Punkte zu... --- ### 20 Retail Brands with the Best Customer Loyalty Programs (and How to Create Your Own) > Studies show that it’s 5x easier to retain a customer than acquire a new one and that loyal customers spend 67% more on products and services than new customers.So a loyalty program is very helpful to keep customers coming back. - Published: 2019-11-22 - Modified: 2019-11-22 - URL: https://emarsystest.com/es/learn/blog/best-retail-customer-loyalty-programs/ - Categories: Thought Leadership - Tags: customer loyalty, customer marketing - Translation Priorities: Opcional Studies show that it’s 5x easier to retain a customer than acquire a new one and that loyal customers spend 67% more on products and services than new customers. So a loyalty program is very helpful to keep customers coming back. But where do you start? What are some examples of loyalty programs? Glad you asked. Company Examples To gain some inspiration, we scoured the web for you to find 20 retail brands with the best customer loyalty programs. Starbucks It pays to be a member — a free drink on your birthday, free in-store refills on coffee and tea. After 50 stars, you get a free bakery item... the rewards list goes on. The Starbucks Rewards program also provides convenience. Customers can skip the line and order their personalized beverage before getting to the store. Reebok Reebok has an alternative approach, and one that may cost the brand less money than a gift-based rewards plan. Reebok provides VIP experiences, training and wellness programs, partner rewards, and much more. Members gain points for every interaction and transaction. As points accumulate so do the value of the rewards, even going as far as providing access to partner events and product releases. Moosejaw Some retailers aren’t this generous, but the Moosejaw Rewards Program gives members 10% back on full-priced items, and the option to earn up to an additional 40% back on special offers. Dick’s Sporting Goods The ScoreCard from Dick’s Sporting Goods is a point-based loyalty program. What’s even better is... --- ### Créer un lien émotionnel avec les clients pour les fidéliser à une marque > Etablir un lien émotionnel avec vos clients peut vous aider à fidéliser votre marque. Découvrez comment les émotions ont un impact sur la fidélisation. - Published: 2019-11-19 - Modified: 2025-03-11 - URL: https://emarsystest.com/fr/learn/blog/creer-un-lien-emotionnel-avec-les-clients/ - Categories: Perspectives innovantes - Translation Priorities: Optional J'ai appelé un grand fabricant de tondeuses à barbe... et ce qui s'est passé ensuite m'a stupéfait. Après deux sonneries, un être humain a répondu au téléphone. Vous avez bien lu, une vraie personne. Il n'y avait pas d'accueil automatisé, on ne m’a pas demandé de taper zéro pour parler à quelqu'un, un humain a répondu au téléphone. J’en suis resté bouche bée. Lorsque j’ai repris mes esprits, j'ai informé la conseillère du service client que je devais remplacer la lame de ma tondeuse à barbe. Deux minutes plus tard, la conseillère a commandé une nouvelle pièce, m'a envoyé une estimation de l'heure d'arrivée et m'a demandé si elle pouvait faire autre chose pour moi. Devinez quoi ? Je refuse d'acheter une tondeuse à barbe auprès d’une autre entreprise. Le peu de temps que j'ai passé au téléphone a changé mes sentiments à l'égard de l'entreprise, passant du statut de client à celui de défenseur de la marque. L'émotion en Action Il y a différentes raisons pour lesquelles nous établissons un lien émotionnel avec une marque. J'ai grandi en croyant que Tide était la meilleure lessive parce que la télé m'a bombardé de publicités pour Tide pendant la diffusion de l’émission pour enfants Sesame Street. Certains d'entre vous utilisent un produit ou un service aujourd'hui parce que c'est ce qu'un membre de votre famille utilisait. Un grand-parent qui conduisait une voiture d'une certaine marque, un parent qui vous a aidé à ouvrir un compte épargne quand vous aviez 12 ans... --- ### SAP Emarsys CEO on Why We’re a Leader in The Forrester Wave™: Cross-Channel Campaign Management Report (Independent Platforms), Q4 2019 > SAP Emarsys CEO Ohad Hecht discusses what it means to be recognized by Forrester for cross-channel campaign management and the personalization it offers. - Published: 2019-11-19 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/emarsys-ceo-on-why-were-a-leader-in-the-forrester-wave-cross-channel-campaign-management-report-independent-platforms-q4-2019/ - Categories: Thought Leadership - Tags: forrester cccm wave report, forrester cross channel campaign management - Translation Priorities: Optional “So what? ” you may ask. For us, it is a big deal. First, because we believe it’s a testament that our ideas as well as our ability to execute on them have contributed to our recognition as a leader by Forrester. Naturally there’s pride involved. And second, it is important to our clients to know that the solution they have chosen is among those who are leading the pack and disrupting the way companies think about marketing. Instead of sales and marketing fluff, or explaining the results which you can check out in the full report, I want to use this opportunity to explain our thought process about where we see the problems in marketing and how we’re developing our solution to solve these challenges. Channel Vs. Personalization I wrote Vs. in the heading above because in many solutions there’s confusion about personalization and channels. Often too much emphasis is placed on the channel as the objective, and personalization is an afterthought. This leads to inconsistency in the ability of brands to deliver personalization across all relevant channels. Why? Because personalization is the BIG idea. The channel itself is merely a means to an end. The ultimate objective is to personalize the experience of the customer. One needs to ask who is the customer, what does she want, at what price, in which channel, at what time, etc. This cannot be achieved in one channel, and the Forrester Wave CCCM Report states that our clients use at least ten... --- ### SAP Emarsys CEO on Why We’re a Leader in The Forrester Wave™: Cross-Channel Campaign Management Report (Independent Platforms), Q4 2019 - Published: 2019-11-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/emarsys-ceo-on-why-were-a-leader-in-the-forrester-wave-cross-channel-campaign-management-report-independent-platforms-q4-2019/ - Categories: Thought Leadership - Tags: forrester cccm wave report, forrester cross channel campaign management - Translation Priorities: Opcional “So what? ” you may ask. For us, it is a big deal. First, because we believe it’s a testament that our ideas as well as our ability to execute on them have contributed to our recognition as a leader by Forrester. Naturally there’s pride involved. And second, it is important to our clients to know that the solution they have chosen is among those who are leading the pack and disrupting the way companies think about marketing. Instead of sales and marketing fluff, or explaining the results which you can check out in the full report, I want to use this opportunity to explain our thought process about where we see the problems in marketing and how we’re developing our solution to solve these challenges. Channel Vs. PersonalizationI wrote Vs. in the heading above because in many solutions there’s confusion about personalization and channels. Often too much emphasis is placed on the channel as the objective, and personalization is an afterthought. This leads to inconsistency in the ability of brands to deliver personalization across all relevant channels. Why? Because personalization is the BIG idea. The channel itself is merely a means to an end. The ultimate objective is to personalize the experience of the customer. One needs to ask who is the customer, what does she want, at what price, in which channel, at what time, etc. This cannot be achieved in one channel, and the Forrester Wave CCCM Report states that our clients use at least ten channels... --- ### The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: SAP Emarsys Named as a Leader > Forrester recognizes the SAP Emarsys platform as a comprehensive Cross-Channel Campaign Management offering, including industry-focused AI tools that drive personalization. - Published: 2019-11-19 - Modified: 2025-02-21 - URL: https://emarsystest.com/learn/blog/the-forrester-wave-cross-channel-campaign-management-independent-platforms-q4-2019-report-emarsys-named-as-a-leader/ - Categories: Thought Leadership - Translation Priorities: Optional /* addon: Emarsys Block Teaser */ #uc_block_teaser_elementor52613. blockTeaser { padding: 0px; margin: 40px 0px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-wrap { background: #6ec1e4 url(https://emarsystest. com/wp-content/uploads/2019/11/ema_blog_CTA_Forrester_2019_02a. jpg); 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left: 0; right: 0; top: 0; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-content { padding: 0 20px 0 350px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-content p { font-size: 20px; line-height: 1. 2; font-family: 'Roboto',sans-serif; font-weight: 400; color: #ffffff; margin: 0px 0 30px 0px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-cta { font-size: 14px; font-weight: 700; fill: #4054b2; color: #4054b2; background-color: #ffffff; border-radius: 5px 5px 5px 5px; padding: 14px 24px; font-family: 'Roboto',sans-serif; text-decoration: none; transition: all . 2s ease-in-out; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-cta:hover{ fill: #ffffff; color: #ffffff; background-color: #61ce70; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-ctaWrapper{ padding: 0 20px 0 350px; } @media (max-width: 850px) { #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-backgroundImage{ display: none; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-content { padding: 0 20px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-ctaWrapper { padding: 0... --- ### The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: SAP Emarsys Named as a Leader - Published: 2019-11-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/es/learn/blog/the-forrester-wave-cross-channel-campaign-management-independent-platforms-q4-2019-report-emarsys-named-as-a-leader-2/ - Categories: Thought Leadership - Translation Priorities: Opcional /* addon: Emarsys Block Teaser */ #uc_block_teaser_elementor52613. blockTeaser { padding: 0px; margin: 40px 0px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-wrap { background: #6ec1e4 url(https://emarsystest. com/wp-content/uploads/2019/11/ema_blog_CTA_Forrester_2019_02a. jpg); background-size: cover; width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left: auto; padding-left: 0; padding-right: 0; min-height: 190px; position: relative; text-align: center; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser . blockTeaser-coverCta { height: 100%; left: 0; position: absolute; top: 0; width: 100%; z-index: 2; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-backgroundImage { display: block; -o-object-fit: cover; object-fit: cover; -o-object-position: top left; object-position: top left; position: absolute; height: 100%; width: 100%; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-contentWrapper { -ms-flex-pack: distribute; justify-content: space-around; bottom: 0; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: vertical; -webkit-box-direction: normal; -ms-flex-direction: column; flex-direction: column; min-height: 140px; padding: 30px 0; position: relative; text-align: center; left: 0; right: 0; top: 0; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-content { padding: 0 20px 0 350px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-content p { font-size: 20px; line-height: 1. 2; font-family: 'Roboto',sans-serif; font-weight: 400; color: #ffffff; margin: 0px 0 30px 0px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-cta { font-size: 14px; font-weight: 700; fill: #4054b2; color: #4054b2; background-color: #ffffff; border-radius: 5px 5px 5px 5px; padding: 14px 24px; font-family: 'Roboto',sans-serif; text-decoration: none; transition: all . 2s ease-in-out; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-cta:hover{ fill: #ffffff; color: #ffffff; background-color: #61ce70; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-ctaWrapper{ padding: 0 20px 0 350px; } @media (max-width: 850px) { #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-backgroundImage{ display: none; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-content { padding: 0 20px; } #uc_block_teaser_elementor52613. blockTeaser . blockTeaser-ctaWrapper { padding: 0... --- ### 5 Ways to Increase Customer Loyalty and Retention > How do you improve and increase customer loyalty? Start by reading this blog to learn 5 ways to earn and build loyalty with your customers. - Published: 2019-11-08 - Modified: 2023-07-27 - URL: https://emarsystest.com/learn/blog/5-ways-to-build-customer-loyalty/ - Categories: Thought Leadership - Tags: customer loyalty, customer marketing - Translation Priorities: Optional It was a mobile experience I won’t forget. I tried buying dress pants off a major retailer’s mobile site. But I couldn’t. The site didn’t let me add the pants to my cart. Kept tapping the screen but nothing happened. I gave up... jumped to the competitor’s site and bought there. This negative experience pushed me away, and your customers may feel the same way if they have a bad experience. They may abandon your brand, jump ship, and purchase from your competitors. Keep reading to find out how you can protect customers from negative experiences, offer memorable interactions, and build customer loyalty. 1. Make convenience a priority It’s the new norm for grocery stores, supermarkets, and some retail stores. Buy online, drive to the store, and employees load your purchase into your vehicle. No need to step inside the store. No more wrangling a child or two, or three... or more into the store. This is convenience. The 24/7 gym member access. The mechanic who comes to your garage. The nurse who visits your home. Food delivered to you from any restaurant in town. In the age of immediate gratification where access to movies, music, apps, and games are just a click away, you have to get your product or service to customers as quickly as possible. 2. Provide a seamless experience for customers There I was in the middle of my morning routine, brushing my teeth when suddenly I remembered to order a new toothbrush. So, while brushing... --- ### 5 Ways to Earn and Build Loyalty with Customers - Published: 2019-11-08 - Modified: 2019-11-08 - URL: https://emarsystest.com/es/learn/blog/5-ways-to-build-customer-loyalty/ - Categories: Thought Leadership - Tags: customer loyalty, customer marketing - Translation Priorities: Opcional It was a mobile experience I won’t forget. I tried buying dress pants off a major retailer’s mobile site. But I couldn’t. The site didn’t let me add the pants to my cart. Kept tapping the screen but nothing happened. So I gave up... jumped to the competitor’s site and bought there. This negative experience pushed me away, and your customers may feel the same way if they have a bad experience. They may abandon your brand, jump ship, and purchase from your competitors. Keep reading to find out how you can protect customers from negative experiences, offer memorable interactions, and build loyalty. 1. The Power of Convenience for CustomersIt’s the new norm for grocery stores, supermarkets, and some retail stores. Buy online, drive to the store, and employees load your purchase into your vehicle. No need to step inside the store. No more wrangling a child or two, or three... or more into the store. This is convenience. The 24/7 gym member access. The mechanic who comes to your garage. The nurse who visits your home. Food delivered to you from any restaurant in town. In the age of immediate gratification where access to movies, music, apps, and games are just a click away, you have to get your product or service to customers as quickly as possible. 2. Customers Want a Seamless Mobile ExperienceThere I was in the middle of my morning routine, brushing my teeth when suddenly I remembered to order a new toothbrush. So, while brushing... --- ### How to Build an Emotional Connection with Customers to Create Brand Loyalty > Customers want authenticity, but creating an emotional connection with customers is not clear-cut. Learn how you can create an emotional connection with customers to build brand loyalty. - Published: 2019-11-01 - Modified: 2021-03-05 - URL: https://emarsystest.com/learn/blog/building-an-emotional-connection-with-customers/ - Categories: Thought Leadership - Tags: customer loyalty, customer marketing - Translation Priorities: Optional I called a major manufacturer of beard trimmers... and what happened next astonished me. After two rings a human being answered the phone. That’s right, a real person. There was no automated greeting, no request for me to press zero to speak with someone, a human answered the phone. My jaw hit the floor. When my shock wore off I informed the customer service representative that I would need a replacement for the blade of my beard trimmer. Two minutes later the representative ordered a new part, sent over an estimated time of arrival, and asked if there was anything more she could do for me. Guess what? I refuse to buy a beard trimmer from another company. That short time on the phone changed my feelings about the company from a customer to a brand advocate. Emotion in Action There are a variety of reasons we connect emotionally with a brand. I grew up believing Tide was the greatest laundry detergent because the TV bombarded me with Tide advertisements during Sesame Street. Some of you use a product or service today because it’s what someone in your family used. A grandparent who drove a specific automotive brand, a parent who helped you open a savings account when you were 12 and you’re still with that bank today, a sugary cereal your aunt bought for when you had a sleepover at your cousin’s house. You may feel connected to a brand because of a great experience. There’s the dealership who... --- ### Building an Emotional Connection with Customers to Create Brand Loyalty - Published: 2019-11-01 - Modified: 2019-11-01 - URL: https://emarsystest.com/es/learn/blog/building-an-emotional-connection-with-customers/ - Categories: Thought Leadership - Tags: customer loyalty, customer marketing - Translation Priorities: Opcional I called a major manufacturer of beard trimmers... and what happened next astonished me. After two rings a human being answered the phone. That’s right, a real person. There was no automated greeting, no request for me to press zero to speak with someone, a human answered the phone. My jaw hit the floor. When my shock wore off I informed the customer service representative that I would need a replacement for the blade of my beard trimmer. Two minutes later the representative ordered a new part, sent over an estimated time of arrival, and asked if there was anything more she could do for me. Guess what? I refuse to buy a beard trimmer from another company. That short time on the phone changed my feelings about the company from a customer to a brand advocate. Emotion in ActionThere are a variety of reasons we connect emotionally with a brand. I grew up believing Tide was the greatest laundry detergent because the TV bombarded me with Tide advertisements during Sesame Street. Some of you use a product or service today because it’s what someone in your family used. A grandparent who drove a specific automotive brand, a parent who helped you open a savings account when you were 12 and you’re still with that bank today, a sugary cereal your aunt bought for when you had a sleepover at your cousin’s house. You may feel connected to a brand because of a great experience. There’s the dealership who gives... --- ### 5 Trends to Guide Your Black Friday Marketing in 2019 > Black Friday data shows changing channel preferences among consumers. You can use these 5 trends for your Black Friday marketing 2019. - Published: 2019-10-25 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/black-friday-2019/ - Categories: How to - Tags: customer lifecycle, holiday marketing - Translation Priorities: Optional It should come as no surprise that online sales have been trending upward the past several years on Black Friday. The holiday season in general marks, for almost all retailers and online stores, their most profitable period. But Black Friday has long held the distinction as the single most lucrative day of the entire year — at least in terms of foot traffic and in-store sales. But will its reputation remain, or will other days (and other channels) around the holiday season emerge for retailers to prioritize? Last year’s data reveals interesting implications that marketers should be aware of as, indeed, the bedrock seems to be shifting. Here are 5 things we learned from Black Friday 2018, and takeaways for you to incorporate this holiday. 1. Black Friday sales continue growing, period. The good news for retailers is that Black Friday sales continue growing. 2018 sales — which totaled $6. 2B — were up 23. 6% from the year prior. Black Friday sales are steadily rising each year, second only to Cyber Monday. Source: Bloomberg Last yr, #BlackFriday sales were up 24% from 2017 - look for that trend to continue CLICK TO TWEET Online shopping is popping. On Black Friday 2018, growth in digital visits to e-commerce websites grew 13% (comscore). Global digital spending on Black Friday 2018 also grew a hefty 36% from 2017. Compared with 2017, the three biggest days during the holiday season all yielded +28% in revenue via digital commerce. But, unless you’ve been hiding... --- ### Was ist Kundentreue und warum ist sie so wichtig? > Kundentreue stellt sicher, dass bestehende und Neukunden immer wieder bei Ihrem Unternehmen einkaufen. Unsere Use Cases zeigen Ihnen, wie es funktioniert. - Published: 2019-10-24 - Modified: 2019-10-24 - URL: https://emarsystest.com/de/learn/blog/was-ist-kundentreue-und-warum-ist-sie-so-wichtig/ - Categories: Innovative Perspectives - Translation Priorities: Optional Ein Exkurs: Eine Kundin kontaktiert einen Onlineshop, um Stiefel zurückzugeben, die sie für ihren Vater vor Kurzem gekauft hatte. Er war gerade gestorben und sie brauchte die Stiefel nicht mehr. Sie erklärte dem Kundenbetreuer die Situation. Der Kundenbetreuer erstattete ihr das Geld zurück und sagte ihr, sie solle die Stiefel behalten, oder einfach weitergeben. Das hatte sie nicht erwartet. Ein paar Wochen später erhielt sie einen Blumenstrauß von dem Kundenbetreuer. Dieses gutherzige und großzügige Verhalten berührte sie so sehr, dass sie dem Mitarbeiter einen Brief und ein Bild ihres Vaters schickte. Exkurs Ende. Unsere kleine Geschichte ist so etwas wie der Inbegriff von Kundenservice. Wenn Sie sich um Ihre Kunden kümmern, sorgen diese Kunden dafür, dass Ihr Unternehmen im Geschäft bleibt. Kunden sind echte Menschen mit Bedürfnissen, Wünschen und Problemen. Berücksichtigen Sie das und Sie werden eine treue Fangemeinde bekommen, die immer wieder bei Ihnen einkauft. Was ist Kundentreue? Millionen von Kunden stehen jeden Tag bei Starbucks in der Schlange. Sie unterhalten sich mit dem Barista und bestellen ihre Ventis mit Sojamilch ohne Schaum, Lattes mit vier Portionen Rohrzucker und ein bisschen Zimt. Mein Geschmack ist das nicht. Ich bevorzuge meinen Kaffee schwarz – ohne Extras. Hat Starbucks also den besten Kaffee? Vielleicht, vielleicht aber auch nicht. Dafür haben sie aber ein überzeugendes Bonusprogramm, das Kunden dazu bringt, jeden Tag etwas zu kaufen und sich damit Prämien zu verdienen. Kunden scannen beim Checkout ihre Starbucks Card und erhalten bei jedem Kauf Sterne (Starbucks nutzt Sterne statt Punkte). Dafür erhalten sie... --- ### Quelle est la réelle Intelligence Artificielle: les caractéristiques d'une vraie IA > L'intelligence artificielle est en train de bouleverser le secteur du marketing en donnant une nouvelle envergure à l'intelligence commerciale et à nos bases de données. Découvrez le marketing IA en 2019 avec Raj Balasundaram. - Published: 2019-10-18 - Modified: 2019-10-18 - URL: https://emarsystest.com/fr/learn/blog/quelle-est-la-reelle-intelligence-artificielle-les-caracteristiques-dune-vraie-ia/ - Categories: Perspectives innovantes - Translation Priorities: Optional Toutes les IA ne se valent pas : on peut même parfois parler d'intelligence artificielle artificielle... Nous vous expliquons donc à quoi faire attention dans les solutions de marketing par IA (et comment déceler d'éventuels signaux d'alerte). Aujourd'hui, toutes les entreprises du milieu technologique vantent leur logiciel fonctionnant avec IA. Comme l'a dit un article dans The Atlantic, « on trouve des exemples déflationnistes d'IA partout.  » Si chaque personne affirmant que sa plateforme « utilise l'IA » m'avait donné un dollar, je serais assez riche pour créer mon propre logiciel d'automatisation... et ils coûtent très cher. « D'un côté, les personnes travaillant dans l'IA se plaignent que le mot a perdu de sa signification. De l'autre côté, les journalistes, les startups, les conseils d'administration du S&P 500 et toutes les sociétés de capital-risque sur Terre prennent tout ce qui est un peu complexe ou légèrement automatisé pour de l'intelligence artificielle.  » - Ronald Ashri, Hackernoon La plupart de ces allégations sont en fait d'astucieux stratagèmes marketing qui visent une corde sensible chez les spécialistes marketing cherchant à surfer sur la vague. Par comparaison, la « vraie IA » reste toutefois plus rare. La vraie IA permet à Amazon, Google, Facebook et Emarsys de donner une nouvelle envergure à l'expérience client et à l'intelligence prédictive. Mais quelle est la différence entre la vraie et la fausse intelligence artificielle ? Comprendre la vraie intelligence artificielle La plupart des moteurs de recommandation, des communications ciblées et des plateformes de prédiction utilisent un système simpliste basé sur des règles. Ils disent... --- ### De la réactivité à la proactivité : exploiter de nouvelles dimensions marketing > Jusqu’à maintenant, la plupart des marketeurs se sont contentés de réagir après coup aux comportements clients. Voici comment passer d’une approche marketing réactive à proactive, grâce à l'IA. - Published: 2019-10-10 - Modified: 2019-10-10 - URL: https://emarsystest.com/fr/learn/blog/de-la-reactivite-a-la-proactivite-exploiter-de-nouvelles-dimensions-marketing/ - Categories: Perspectives innovantes - Translation Priorities: Optional L’un des avantages les plus méconnus (même s’il commence à se révéler au public) du marketing basé sur l’IA est la capacité de passer d’un marketing réactif à un marketing proactif. Qu’est-ce que le marketing proactif exactement ? « Le marketing proactif permet aux marketeurs d’être plus agiles, en temps réel, de se baser sur des données précises et de s’adapter à des besoins clients qui changent constamment. Il englobe toutes les formes de marketing et il est axé sur la création de stratégies basées sur une compréhension approfondie de public avant l’exécution des campagnes en tant que telles. » - Skyword Dans le cadre d’une approche proactive, vous : Faites des projections multiples concernant la probabilité d’engagement, la propension d'achat et bien plus encore, pour des segments de clients spécifiques. Automatisez l’exécution (produits, contenus et offres) en fonction des spécificités de chaque groupe et optimisez le choix des moments, lieux et canaux pour chaque communication. Jusqu’à maintenant, la plupart des marketeurs se sont contentés de réagir après coup aux comportements clients (après achat). Il s’agit d’un problème majeur (même si peu visible et peu connu) car la plupart du temps, les communications interviennent trop tard ou manquent de pertinence. "A proactive approach allows you to make projections about customers including likelihood to buy," writes @mjbecker CLICK TO TWEET Plus qu’un monde en temps réel, notre monde devient de plus en plus celui de l’anticipation. Les marques plébiscitées par les consommateurs, comme Amazon, Netflix et Apple, dictent la norme en... --- ### What Is Real Artificial Intelligence: Characteristics of True AI > Amazon, Google, Facebook and SAP Emarsys are redefining AI marketing. Learn how these companies use real Artificial Intelligence to succeed. - Published: 2019-10-08 - Modified: 2024-09-25 - URL: https://emarsystest.com/learn/blog/real-ai/ - Categories: Thought Leadership - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional Not all AI is equal — in fact, there is a such thing as artificial artificial intelligence... and we’re blowing the whistle on it to help you better understand what to look for (and how to detect red flags) in AI marketing solutions. Today, every company in the tech space is touting their AI-infused software. As a piece in The Atlantic put it, “deflationary examples of AI are everywhere. ” If I had a dollar for every claim I’ve heard that someone “uses AI” in their platform, I’d have enough to build my own automation software... and that costs a lot. “On one hand, you have AI people complaining that the term has lost its meaning. On the other hand, you have reporters, startups, S&P 500 boards and every VC firm on the planet all claiming that anything slightly complex or slightly automated is AI. ” - Ronald Ashri, Hackernoon Most AI claims are slick marketing ploys, playing on that sweet spot in the minds of marketers looking to jump on the hottest trend in the space. But “real AI” is comparatively more rare. Real AI is how Amazon, Google, Facebook and Emarsys are taking CX and predictive marketing to new heights. But what constitutes actual vs. fake artificial intelligence? “Real #AI is how @amazon, @Google, @Facebook (& @Emarsys) are taking #CX to the next level,” says @RBalasundaram CLICK TO TWEET Understanding Real Artificial Intelligence Most recommendation engines, triggered communications, and prediction platforms use a very simple rule-based system. “If... --- ### Was ist echte Artificial Intelligence: Eigenschaften der wahren AI > Amazon, Google, Facebook und SAP Emarsys definieren AI-Marketing neu. Erfahren Sie, wie diese Unternehmen echte Artificial Intelligence für ihren Erfolg nutzen. - Published: 2019-10-08 - Modified: 2019-10-08 - URL: https://emarsystest.com/de/learn/blog/real-ai/ - Categories: Innovative Perspectives - Translation Priorities: Optional AI ist nicht immer gleich AI. Tatsächlich gibt es so etwas wie künstliche künstliche Intelligenz. Wir helfen Ihnen dabei, besser zu verstehen, worauf Sie bei AI-Marketing-Lösungen achten müssen und welche Probleme auftreten können. Heute wirbt jedes Unternehmen im Technologiebereich mit AI-gestützter Software. Ein Artikel in The Atlantic schrieb dazu: „Deflationäre Fälle von AI gibt es überall. ” Wenn ich jedes Mal einen Dollar bekommen würde, wenn jemand sagt, er „nutze AI” für seine Plattform, könnte ich mir jetzt meine eigene Automation-Software erstellen. Und das ist teuer. “AI-Experten beschweren sich darüber, dass der Begriff an Bedeutung verloren hat. Andererseits behaupten Journalisten, Startups, S&P 500 Boards und jedes VC-Unternehmen, dass alles, was etwas komplexer ist oder eine Automatisierungsfunktion besitzt, bereits AI sei. ” - Ronald Ashri, Hackernoon In den meisten Fällen sind das nur Marketingsprüche, die Marketer mit den neuesten Trends anlocken sollen. Aber „echte AI” kommt vergleichsweise selten vor. Amazon, Google, Facebook und Emarsys verwenden echte AI, um die CX und die vorausschauende Intelligenz weiterzuentwickeln. Aber was unterscheidet echte von falscher AI? Echte Artificial Intelligence verstehen Die meisten Recommendation Engines, getriggerte Kommunikationen und Prognoseplattformen verwenden ein sehr einfaches, regelbasiertes System. Solche Systeme basieren auf Annahmen wie „Wenn X, dann Y”. Ganz einfach. Es werden keine Simulationen durchgeführt, keine Variablen mit einbezogen, nicht auf individuelles Verhalten reagiert und es gibt keine Selbstlernfunktionen. Wahre Artificial Intelligence ist dahingegen autonom. Ein Eingreifen durch Menschenhand ist nicht erforderlich. Das System arbeitet im Hintergrund. AI gehört genauso zu einem System, wie andere Tools und Technologien (Features,... --- ### 5 Powerful Ways to Use Artificial Intelligence in E-commerce > Five actionable ways to leverage AI for e-commerce brands that will grow your active customer database. - Published: 2019-09-10 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/5-powerful-ways-to-use-artificial-intelligence/ - Categories: How to - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional Unless you’ve been hiding under a rock the past couple of years, you’ve heard the rumblings. Artificial intelligence is here, and here to stay. The way some people have hyped it up, though, you may have thought there’s some three-eyed, two-headed AI monster — coming to steal your job, create havoc among your tech stack, and overtake, mess up, and mutate all of your precious customer data. But this fear-based approach stems from widespread misunderstandings about what AI is, and how it can help e-commerce marketers. For teams who are ready to embrace this game-changing technology, the benefits are becoming evident. How AI Is Impacting E-commerce Let’s get real. AI is fundamentally altering the way online brands can market to their consumers. This is happening whether you believe it to be so, or not. And when it comes to AI, I have some good news and bad news. Which would you like first? Since I’m a “glass half full” type of marketer and passionate proponent of AI, let’s focus on the good first. Artificial intelligence is unequivocally changing the e-commerce space. And it will augment aspects of your job (the repetitious, monotonous, data-intensive parts). But it won’t distort your data or cause inconsistencies with your communications. The fact is that there are dozens of tangible use cases for AI in e-commerce that are helping (not hurting) the organizations which have employed it. Now that we’ve got that out of the way, are you ready for the bad? This is it:... --- ### 10 AI Trends Marketers Should Watch for In 2020 [+ Bonus Infographic] > AI nears a tipping point where successful marketers leverage the technology to excel at customer experience. - Published: 2019-09-05 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/10-ai-trends-infographic/ - Categories: Thought Leadership - Tags: AI marketing, artificial intelligence marketing - Translation Priorities: Optional Artificial intelligence is helping us explore the universe, diagnose diseases, and program autonomous cars, among thousands of other use cases across dozens of industries, including, especially, marketing. Even amidst its tangible applications, AI is still in its infancy – through marketers believe that it’s a significant game-changer... and many are doing something about it. A new decade is upon us – as the AI hype begins to dissipate and the proverbial clouds start to clear, which trends do retail marketers need to watch for in 2020? 10 for 2020: AI Trends for Retail Marketing in the Next Year Whether you’re looking to get started with AI, expand your results from it, or fine-tune existing use cases, we scoured the net, talked to experts, and did our own research to give you the top AI trends to keep in mind over the next year. 1. Manage real-time customer interactions across channels Our 2017 research showed that 26% of marketers planned to implement RTM more than 12 months ahead – so, around now. Look for marketing to become truly real-time, enabled by AI, as we move into 2020. 2. Improve retention and loyalty with new insights As an overarching benefit, we also found that both business decision makers and users said AI marketing enables better customer retention. Heading into 2020, look for use cases for AI to improve and span the latter stages of the customer lifecycle. First-time to active, defecting customer win-back, and other vital campaigns will all use AI. 3.... --- ### Proaktiv statt reaktiv: Neue Dimensionen im Marketing erschließen > Viele Marketer interagieren mit Kunden erst nach einem Kauf. So können Sie Ihren reaktiven Marketingansatz mit AI in proaktives Marketing verwandeln. - Published: 2019-09-03 - Modified: 2019-09-03 - URL: https://emarsystest.com/de/learn/blog/reaktiv-zu-proaktiv/ - Categories: Innovative Perspectives - Translation Priorities: Optional Einer der eher verborgenen Vorzüge des AI-Marketings, der erst langsam ins Blickfeld gerät, besteht darin, dass der Nutzer anstelle eines reaktiven ein proaktives Marketing betreiben kann. Was genau bedeutet proaktives Marketing? „Proaktives Marketing ... ermöglicht Marketern, agiler zu sein, in Echtzeit und datengesteuert zu agieren und sich rasch an die sich laufend verändernden Bedürfnisse von ... Kunden anzupassen. Es umfasst alle Formen von Marketing und konzentriert sich darauf, Strategien mit einer genauen Kenntnis von ... Zielgruppen zu erstellen ... , bevor die eigentliche Kampagne durchgeführt wird. “ – Skyword Ein proaktiver Ansatz ermöglicht Ihnen: Eine Vielzahl von Prognosen über die Engagement-Wahrscheinlichkeit, die Kaufbereitschaft und vieles mehr für bestimmte Kundensegmente zu erstellen Die Bereitstellung von Produkten, Inhalten und Angeboten zu automatisieren, die bei bestimmten Gruppen mit hoher Wahrscheinlichkeit Anklang finden – und das zur besten Zeit, am besten Ort und über den besten Kanal für jede Kommunikation Bisher haben die meisten Marketer auf Kunden nach einem stattgefundenen Kauf reagiert. Dies ist ein großes (wenn auch verborgenes und unbekanntes) Problem, da Nachrichten häufig zu spät ankommen oder irrelevant sind. Wir leben in einer Echtzeit-Welt, in der das Element Echtzeit immer wichtiger wird, und es sogar zunehmend darum geht, zu antizipieren. Von Verbrauchern bevorzugte Marken wie Amazon, Netflix und Apple setzen neue Maßstäbe, indem sie mithilfe von Prognosen, Empfehlungen und Projektionen vorhersagen, was Kunden wahrscheinlich als Nächstes kaufen möchten. Die inhärente Erwartung des Kunden ist, dass Ihre Marke dies ebenfalls tut. Den Wert von AI-Marketing verstehen Um vom reaktiven auf ein proaktives Marketing... --- ### How E-commerce Brands are Getting Value from AI - Published: 2019-08-30 - Modified: 2019-08-30 - URL: https://emarsystest.com/learn/blog/getting-value-from-ai/ - Categories: Thought Leadership - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional Not long ago, artificial intelligence was viewed as promising technology but a solution that only hi-tech companies or industry giants like Google or Tesla could invest in and benefit from. That presumption is fading fast. Today, the biggest hurdle facing AI marketing is understanding its true value amidst so many lofty promises and pervasive misconceptions. The history of AI dates back further than most realize, but for all intents and purposes, the development of modern AI was really catalyzed in the 1950s with The Turing Test — a measure which quantified a machine’s intelligence. Fast-forward to 2010: Microsoft begins tracking human body movement using a 3D camera and infrared detection. In 2011, IBM’s Watson defeats two Jeopardy! Champions and Apple launches Siri. In 2014, Amazon releases Alexa. In 2015, Google DeepMind’s AlphaGo infamously beats human competitors in the game Go. In 2017 and 2018, Facebook, Google, Samsung, and Alibaba all launch AI technologies. And, for the first time, over the past five years (and entering the next five), marketers are using AI to drive value in a multitude of ways. The Fourth Industrial Revolution is here, and it’s unfolding fast. #Marketers are using #AI to drive value in a multitude of ways - the Fourth Industrial Revolution is here CLICK TO TWEET /* addon: Emarsys Block Teaser */ #uc_block_teaser_elementor59323. blockTeaser { padding: 0px; margin: 40px 0px; } #uc_block_teaser_elementor59323. blockTeaser . blockTeaser-wrap { background: #6984d1 url(https://emarsystest. com/wp-content/uploads/2019/11/ema_BlogBanner_WP_AI_01-1. jpg); background-size: cover; width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left:... --- ### Building a Next-Generation Digital Marketing Strategy - Published: 2019-08-20 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/next-generation-digital-marketing-strategy/ - Categories: Thought Leadership - Translation Priorities: Optional Marketing has to change. As marketers, we’re under an exceptional amount of pressure. Expectations are higher now than ever before to deliver on revenue goals and drive overall ROMI (return on marketing investment). It’s easy to slip unknowingly from being proactive to reactive while trying to juggle multiple channels, individual point solutions, high-dollar campaigns, and incoming requests from sales teams and other departments. Adding to the pressure is the issue of data. The good news is that there is an incredible amount of consumer data available to marketers today, information that can be used to deliver truly personal brand interactions. The bad news? All too often, this data becomes an overwhelming obstacle to sift through, analyze, interpret, and apply to the creation of personalized experiences for each individual. And for good reason: human-driven personalization doesn’t scale. In fact, most marketers don’t feel adequately equipped to predict the customer journey and drive maximum value in their current state. The pressure on marketers mounts even higher when board members or the CEO demand a bottom-line rainbow. Marketers are being pressured for results, but lack the ability to accurately measure the impact of their marketing. Don’t worry, we get it. You’re not alone. These are challenges faced by many of today’s brands. Thankfully, a new era of empowered marketing is dawning. It’s time to revolutionize the role of the marketer and create a marketing strategy that better serves the marketer and the customer. Revolutionize the Role of the Marketer For most marketers, data... --- ### The CMO Challenge: Why CMOs are the First to Go in the C-Suite - Published: 2019-08-13 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/cmo-challenges/ - Categories: Thought Leadership - Translation Priorities: Optional CMOs have the shortest tenure of the entire C-suite. But why? CMOs have a reputation problem in the organization. Of all the leaders in the C-suite, they have the hardest time proving the positive impact and ROI that marketing spend has on the business. This needs to change. CMOs need to create a more direct line of visibility into the work they’re doing and the results they’re delivering. This blog will explore the need to shift from an operational focus to a strategic focus when it comes to KPIs and measuring marketing results. Why Marketing Leadership Turnover Is at an All-Time High It’s a common quip among CMOs that their average tenure is 18-24 months. Though this insider joke is a little off — the average CMO as of 2017 lasted an average of 44 months — it’s worth noting that CMOs are almost always the first to go among the C-suite when a disruption is needed in the business. And in 2018, we saw big disruption in the marketing world among top brands. In the graphic below, SpencerStuart tracked the movements in the CMO role across big brands to discover that 2018 was an especially hard year for marketers. There was a lot of change and a lot of disruption to marketing leadership, not only in e-commerce and retail, but across industries. But, why do we see such a short tenure for CMOs and why so much disruption in 2018? For most companies it points back to the one... --- ### The Marketing Metrics & KPIs Your CMO Really Cares About - Published: 2019-07-31 - Modified: 2019-07-31 - URL: https://emarsystest.com/learn/blog/cmo-metrics-for-marketers/ - Categories: Thought Leadership - Translation Priorities: Optional As marketers, we’ve been brought up to believe that reporting is an intricate part of our job. But we’re given tools that only allow us to measure success based on channel-specific, operational KPIs. At best, these metrics are a shallow representation of the work we do. They don’t give us information about how our campaigns are impacting the overall success of the business. We need to break free from the mindset that open rates and click-through rates mean success. Marketers must transition into a more strategic role by graduating from operational KPIs to strategic KPIs. In doing this, marketers will become invaluable assets to their organization — being able to connect their day-to-day activities with higher business objectives. The Marketing Metrics & KPIs Your CMO Really Cares AboutLet’s look at the differences between operational and strategic metrics and a few examples of strategic metrics that can impact your e-commerce business right away. Operational MetricsOperational metrics are the ones we’ve been led to believe we should report on. They prove we’re successful in our role. At least that’s what every channel-specific technology platform would have us believe. But operational metrics mostly focus on results that can be impacted daily. They can fall in different channels or in operational processes. And while they are important metrics, they don’t give marketers the full view of the impact marketing is having on the business. These metrics might include:Emails sentEmail open ratesMessage CTRI feel it’s important to say again that these types of metrics still... --- ### 7 Strategies to Create Meaningful Mobile Engagement - Published: 2019-07-27 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/mobile-engagement/ - Categories: How to - Tags: mobile, mobile marketing - Translation Priorities: Optional Time spent on the mobile device continues climbing. Data reaffirms it, but practically all you need to do is look up whenever you’re out. Consumer attention via the mobile screen is today’s foremost digital currency. The mobile device is the #1 vehicle consumers use to interact with brands. Are our phones taking over our lives? Or are they just really convenient, portable information pods connecting consumers to the IoT? For better or worse, brands need to understand why mobile engagement matters and how to engage audiences across multiple use cases including SMS, in-app messaging, push notifications, and more. Why Mobile Engagement Is Important The mass movement to mobile has happened at such a pace that it’s left marketers with figurative whiplash. The trend began gaining momentum with the advent of smartphones and quickly accelerated over the past several years. For many companies, mobile has become the preferred channel for their customer base, with more than half of their e-commerce transactions taking place on mobile devices. And, as an Access Development article points out, there’s a direct correlation between interactions and engagement — the more frequent and meaningful interactions are, the more engaged the user is. So the name of the game is getting more people to communicate with your brand more often when on their phones. The transition (from desktop or even in-store to mobile) happened so suddenly that marketing departments struggled to keep up and adopt the new tools and mindsets necessary to market to these mobile consumers. If... --- ### Die Geschichte des Omnichannel Marketings: Ihr Weg zum Omnichannel-Erfolg > Erfolgreiches Omnichannel Marketing platziert den Kunden im Mittelpunkt aller Marketingaktivitäten und schafft so eine nahtlose Kundenerfahrung. - Published: 2019-07-18 - Modified: 2019-07-18 - URL: https://emarsystest.com/de/learn/blog/omnichannel-marketing-ihr-weg-zum-erfolg/ - Categories: Innovative Perspectives - Translation Priorities: Optional Für viele Marketer ist das Wort ‘Omnichannel’, oder Omnichannel Marketing – verständlicherweise – ein überstrapazierter Begriff, der für einen ganze Bereich steht, der sehr viel schwerer umzusetzen ist, als es gemeinhin den Anschein haben mag. Die Vorstellung, mehrere Marketingkanäle aufzusetzen – und gleichzeitig eine nahtlose, ganzheitliche und personalisierte Erfahrung auf allen Kanälen anzubieten – mag abstrakt anmuten. Aber egal, wie unvorbereitet Sie sich fühlen mögen, es führt mittlerweile kein Weg mehr daran vorbei – als erfolgreiches Unternehmen sollten Sie schnellstmöglich eine Omnichannel Strategie umsetzen, bzw. in die Wege leiten. Warum? Weil SO viel auf dem Spiel steht, und Sie gleichzeitig SO viel gewinnen können. Mehr als 90% aller Verbraucher erwarten mittlerweile konsistente Interaktionen – und zwar auf jedem Kanal. Über eine erfolgreiche Omnichannel Strategie, können Unternehmen ihren jeweiligen Kunden mehr Gelegenheiten zur Interaktion und zum Kauf bieten. Zusätzlich sorgt eine Omnichannel Strategie dafür, dass Kundendaten aus einer Vielzahl an unterschiedlichen Quellen, und aus unterschiedlichen Interaktionen gesammelt werden können. Alle diese Daten können dann an einem Ort – bzw. in einer zentralen Datenbank, dem Unified Customer Profile – zusammengeführt werden und helfen Ihnen langfristig dabei, Ihre Marketingaktivitäten zu verstärken. Wenn Sie bislang der Meinung waren, dass Omnichannel Marketing hauptsächlich ein Thema für große Konzerne mit noch größerem Budget ist, sollten Sie Ihre Einstellung überprüfen. (Neue) Technologien und große Datenmengen sind die neuen Gleichmacher – das bedeutet konkret: Der Weg hin zu einer Omnichannel Strategie ist mittlerweile auch für mittelständische und kleinere Unternehmen gut ausgeleuchtet. So setzen Sie Ihre Omnichannel-Strategie auf Heutzutage... --- ### Changer notre façon de mesurer le marketing : un nouvel outil de benchmarking gratuit pour les marketeurs e-commerce > SAP Emarsys lance un nouvel outil gratuit offrant la nouvelle génération de benchmarking pour les marketeurs du secteur e-commerce. - Published: 2019-07-05 - Modified: 2019-07-05 - URL: https://emarsystest.com/fr/learn/blog/nouveau-outil-benchmarking-e-commerce/ - Categories: General, Recommandations pratiques - Translation Priorities: Optional Emarsys lance un nouvel outil offrant la nouvelle génération de benchmarking. Besoin d'un nouveau genre de benchmarking Le benchmarking n'a rien de nouveau. Tout au long de leur carrière, tous les marketeurs comparent les moyennes de leur secteur en termes d'indicateurs de performance. Nous téléchargeons le dernier rapport et vérifions si nos taux d'ouverture, de clics et de désabonnement sont dans les clous. Si nos chiffres sont en phase avec les moyennes du secteur (voire meilleurs), c'est qu'on fait très bien notre boulot, non ? La réponse est malheureusement non. En matière de résultats marketing en entreprise, la direction n'a que faire de la performance des e-mails si on ne peut pas en démontrer l'impact sur les objectifs et résultats tangibles de l'entreprise. Les rapports ou outils de benchmarking classiques sont axés sur les ICP opérationnels propres à un canal. Ils montrent la performance moyenne de chaque canal, mais ne nous donnent aucun moyen de faire le lien entre ces canaux et les objectifs commerciaux. Pour nous marketeurs, cela devrait être inacceptable. Notre département est constamment menacé et notre travail est scruté en permanence. Pourquoi ? Parce que nous basons nos rapports sur ces indicateurs opérationnels. Nous avons du mal à relier nos tâches quotidiennes aux objectifs globaux de l'entreprise. Et, comme mentionné un peu plus haut, si nous ne sommes pas en mesure de montrer à nos supérieurs en quoi notre travail influence les résultats de l'entreprise, ils n'y prêtent pas attention. Nous devons trouver un moyen de faire... --- ### Changing the Way We Measure Marketing: A New Free Benchmarking Tool for E-Commerce Marketers > Marketer sollten sich mehr auf strategische KPIs konzentrieren. SAP Emarsys stellt ein innovatives Tool vor, das eine neue Generation im Benchmarking einleitet. - Published: 2019-07-05 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/new-benchmarking-tool-e-commerce/ - Categories: How to - Translation Priorities: Optional Emarsys launches a new tool that delivers the next generation in benchmarking. The need for a new kind of benchmarking Benchmarking is not a new subject. The practice of looking at industry averages of key performance metrics is something all marketers have grown accustomed to over the course of our careers. We’ll download the latest report and check to see if our open, click-through, and unsubscribe rates match up. If our metrics align with the industry average (or are even better), then we’re doing pretty great at our jobs, right? Unfortunately, no. When it comes to marketing results in the business, leadership doesn’t care how great our email channel is performing unless we can show how it is impacting the actual business objectives and results. But every benchmarking report or tool focuses on these operational, channel-specific KPIs. They show the averages of how each channel is performing, but give us no way to connect the performance of these channels with business objectives. As marketers, this should be unacceptable. As a department, marketing is constantly on the chopping block and constantly being scrutinized about the work we’re doing. Why? Because we report our success based on these operational metrics. We have trouble connecting what we’re doing everyday to the overall company objectives. And as mentioned above, if we can’t show leadership how our work is impacting business results, they don’t care. We need to find a way to make this connection or risk becoming obsolete. It’s time for a benchmarking tool... --- ### Was ist Time-to-Value und Warum wird es immer Wichtiger > Time-to-Value wird immer wichtiger. Nur wenn Sie alle Software-Features, für die Sie bezahlen, auch nutzen können, erhalten Sie einen maximalen Mehrwert. - Published: 2019-06-25 - Modified: 2019-06-25 - URL: https://emarsystest.com/de/learn/blog/was-ist-time-to-value-und-warum-wird-es-immer-wichtiger/ - Categories: Innovative Perspectives - Translation Priorities: Optional Zeit ist Geld heißt es so schön – und wenn wir ehrlich sind, stimmt dieser Ausspruch auch. Gerade im Online-Business und innerhalb der E-Commerce Branche kommt es manchmal auf Sekunden an, die über einen Kaufabschluss oder eine große Bestellung auf Verbraucherseite entscheiden. Marketer legen daher viel Wert auf Genauigkeit – z. B. bei der Bestimmung der idealen Versandzeit einer Kampagne, den richtigen Incentives, der passenden Kundenansprache, etc. Aber wie sieht es mit der Zeit aus, die wir für die Implementierung und das Erlernen neuer Marketing Technologien investieren? Kein erfolgreicher Marketer kommt heutzutage ohne die passende Software aus: Marketing Automation, Machine Learning, AI, Produktempfehlungen, Versandzeit-Optimierung - keine Frage, es geht nicht ohne. Aber wie effektiv und schnell einsatzbereit ist Ihr Martech Stack? In diesem Artikel möchte ich dieser Frage auf den Grund gehen und einen kurzen Überblick darüber liefern, warum Time-to-Value (TtV) immer wichtiger wird und wie Sie an dieser Stelle für Optimierung sorgen können – und zwar sowohl von Kunden- als auch von Anbieter-Seite aus. Was ist Time-to-Value? Time-to-Value beschreibt in der Digital- und SaaS-Branche im Grunde die Zeitspanne, die von einem Vertragsabschluss, bzw. dem Start der Integration einer neuen Software bis zu dem Zeitpunkt verstreicht, an dem Ihr Unternehmen zum ersten mal einen tatsächlichen Mehrwert aus der Software, bzw. der Nutzung einer neuen Software zieht. Nehmen wir einmal an, Sie sind auf der Suche nach einer neuen Marketingsoftware. Sie geben im Zweifelsfall viel Geld für die neue Software aus und möchten verständlicherweise so schnell wie möglich einen Mehrwert für... --- ### The History of Omnichannel: Paving Your Path to Omnichannel Success - Published: 2019-06-25 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/retailers-implementing-omnichannel-strategies/ - Categories: Thought Leadership - Tags: customer engagement, omnichannel marketing - Translation Priorities: Optional For many marketers, the word ‘omnichannel’ is, understandably, an overutilized, overwhelming linguistic overview of a concept much more difficult to actually achieve than implied. The thought of expanding into more than one marketing channel – while maintaining a unified, consistent, personalized experience across them all – is abstract. Regardless of how unequipped you may feel or how far off things may seem, the time has come for all brands to commit to establishing a true omnichannel strategy. Why? Because there’s so much at stake, and so much to gain. Upwards of 90% of customers expect consistent interactions across channels. Armed with an omnichannel strategy, your business can present shoppers with more opportunities to engage, interact, and buy. Additionally, with an omnichannel strategy in place, customer data can be collected from a wide range of interactions across an infinite amount of channels. All that data lives in a single database – the coveted unified customer profile) – ultimately helping you create marketing magic. If you think omnichannel marketing is only for major enterprises that can dedicate massive resources to launching sophisticated strategies, think again. With tech and data as the great equalizer, the path to omnichannel success is easily illuminated for mid-market businesses and smaller brands, too. Getting Your Omnichannel Strategy Started Today, most brands begin their journey to omnichannel from a single channel: email. While this isn’t the only way to begin, an email-first approach to omnichannel offers a foundation for future expansion, and easier collection of quality data. However,... --- ### E-Mail Icebreaker: 4 kreative Wege, um eine Unterhaltung mit Ihren Abonnenten zu starten   > Wir alle träumen von höherem E-Mail Engagement. Mit dem richtigen Gesprächseinstieg, Umfragen, und Nutzergeneriertem Content zu mehr Erfolg. - Published: 2019-06-20 - Modified: 2019-06-20 - URL: https://emarsystest.com/de/learn/blog/e-mail-icebreaker/ - Categories: General, Wichtige Erkenntnisse - Translation Priorities: Optional E-Mails sind nach wie vor eine der flexibelsten und vielseitigsten Kommunikationsmöglichkeiten für viele Marketer. Tatsächlich aber kommen sie oft nur unter bestimmten Bedingungen zum Einsatz: Zum Beispiel zum Bewerben von Events oder Produkten, zur Bestätigung einer stattgefundenen Transaktion, zum Streuen von Content, etc. Auf der einen Seite ist das durchaus sinnvoll: E-Mails eignen sich hervorragend für diese Art der Kommunikation. Aber E-Mails werden auch zu oft übersehen, wenn es darum geht, sinnvolle und interessante Unterhaltungen – für langfristig höheres Engagement und mehr Kundentreue – in die Wege zu leiten. Im Kampf um die Aufmerksamkeit der Kunden hat sich der Fokus fast komplett auf den Bereich “Customer Experience“ verschoben. 9 von 10 Unternehmen geben mittlerweile an, dass sie sich in erster Linie darum bemühen, in der eigenen Kundenerfahrung konkurrenzfähig zu sein. Schließlich kehren Abonnenten mit sehr viel größerer Wahrscheinlichkeit zu einer Marke zurück, wenn sie sich individuell und auf einem persönlichen Level angesprochen fühlen. Aber genau wie im echten Leben kann es manchmal schwierig sein, ein Gespräch in Gang zu bringen. Zum Glück haben Marketer heutzutage eine ganze Armada an E-Mail Marketing Tools zur Verfügung und können so schon von Beginn an das Eis brechen und interessante Dialoge aufbauen. Der richtige Einstig ist entscheidend Wenn Sie mit Ihrer Zielgruppe langanhaltende und erfolgreiche Unterhaltungen etablieren möchten, ist der richtige Einstieg entscheidend. Für E-Mail Marketer bedeutet das: Schon die Willkommens E-Mail sollte perfekt sein. Besser noch: Arbeiten Sie mit einer Willkommens-E-Mail Serie, die von Anfang an den richtigen Ton mit Ihren neuen Abonnenten... --- ### The Evolution of Email: Step Away from Open Rates - Published: 2019-06-20 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/evolution-of-email/ - Categories: Thought Leadership - Tags: email deliverability, email marketing - Translation Priorities: Optional Step Away from Open Rates Email marketing remains the #1 digital channel for ROI, yet the changes taking place with email are dynamic and challenging to keep up with. Still, e-commerce marketing teams need to stay in the loop to remain competitive across this channel. The evolution of email marketing Email marketing today is a very different beast from the e-newsletters which were sent once or twice a month to subscribers, back when open rates and click rates were the key measurement of success for marketing teams. Email marketing now drives more web traffic than paid and social combined, delivers the highest ROI of any marketing channel, and is the preferred communication channel of consumers for pre-purchase, post-purchase and transactional messaging. Email continues to evolve with content, cadence, and frequency curated and optimized to the needs and preferences of each individual. Inbox filtering and security protocol has changed too, in response to increasingly sophisticated threats in increasingly sophisticated ways. The digital marketing industry is more complex than it has ever been, yet the core method of tracking, reporting and segmenting seems like it hasn’t changed much. Marketing has changed but metrics are lagging behind. “#Marketing has changed, but metrics are lagging behind,” says @ePrivacyProf CLICK TO TWEET The open rate dilemma I first spoke about the problems of open rate tracking lagging behind industry change at the Internet World conference in 2013. Working in the technology and data side of email and deliverability, I have access to the big picture,... --- ### How to Create a Personalized Digital Customer Journey > Personalization is essential to ensuring that the digital customer journey is successful and relevant. Learn how you can transform your customer journey with personalization. - Published: 2019-06-18 - Modified: 2023-04-12 - URL: https://emarsystest.com/learn/blog/creating-personalized-experience-across-digital-customer-journey/ - Categories: How to - Tags: customer engagement, personalization - Translation Priorities: Optional The race is on — if it seems like everybody and every company is talking about “personalization,” it’s because they are! Creating more personalized experiences is the ultimate end game in the digital world where the customer experience reigns supreme. What Is the Digital Customer Journey? The digital customer journey refers to the process a customer goes through with your brand — from browsing to purchase to post-purchase. For marketers, the key is being able to identify what stage a customer is at, and successfully curating the content they receive based on this stage as if it were served up manually and with great care (technology will automate the who, what, where, and when as you give it quality content and data). With potentially thousands of customers on your website and even more SKUs, we can start to understand how the whole “right product, right person, right time” ethos comes into play. But let’s get real... Is this idea just another trendy statement prophesied by a blogger, completely infeasible for marketers in the real world? Or are we actually there? Let’s break it down, starting with a typical e-commerce journey. Digital Hugging: Idealizing the Customer Experience Have you heard the term digital hugging? I certainly had not, that is, until I started researching trends facing marketers as we move further into the year. As better tech quickly evens the playing field, so to speak, strategy and creativity come into the crosshairs as the real differentiators. Digital hugging goes beyond personalization... --- ### Email Icebreakers: 4 Creative Ways to Start Conversations with Subscribers > Discover effective email icebreakers to engage subscribers. Learn creative strategies for starting meaningful conversations and building loyalty. - Published: 2019-06-13 - Modified: 2023-12-08 - URL: https://emarsystest.com/learn/blog/email-icebreakers/ - Categories: General, How to - Tags: email, email optimization - Translation Priorities: Optional Email is among the most flexible and versatile tools in the marketer’s repertoire. However, it often gets relegated to just a few use cases: event and product promotion, transactional confirmations, content distribution, and several others. It makes sense; after all, email is really good for those missions. But it’s too frequently overlooked as a prime way to start meaningful discussions that evolve into engagement and loyalty. “#Email is overlooked as a way to start convos that evolve into #engagement & #loyalty,” says @MMtwopointfive CLICK TO TWEET The new front in the war for customers’ attention and favor has shifted to the customer experience. 9 in 10 companies now say they “compete primarily on the basis of customer experience. ” When subscribers feel heard and are engaged on a personal level, they’ll be more likely to return. But just like “real life,” starting a conversation via email can be easier said than done. Fortunately, marketers have plenty of email marketing tools at their disposal to break the ice and begin a dialogue. Start with Your Best Pickup Line If you want to develop lasting, ongoing conversations with your audience, it’s best to start them as early as possible. For email marketers, that usually means the welcome email. A welcome email or series of emails is your best opportunity to set the tone for your subscriber relationship. These messages often have 4x the open rate and 5x the click-through rate of other marketing emails. After all, your subscriber has just volunteered their... --- ### Transforming Your Business with a Marketing Automation Platform - Published: 2019-06-04 - Modified: 2019-06-04 - URL: https://emarsystest.com/learn/blog/marketing-automation-platform/ - Categories: Thought Leadership - Tags: new marketing technology, personalized marketing - Translation Priorities: Optional Most brands I'm familiar with want to transform at least part of their marketing. Whether you're revamping your email marketing, revitalizing your mobile approach, connecting your website with other channels, or bringing all of your channels together in one place, marketing automation technology can help. But to get the most out of the technology, you have to understand more about making that transformation, including how the tech works and the top mistakes many brands make. Does Marketing Automation Work? Let’s get real. An automation platform is not a substitute for “bad” marketing, and it won’t suddenly fix disconnected processes or silos. It’s not a silver bullet that will suddenly remedy all your woes. If each one of the 7,000+ marketing tech tools out there could actually live up to half of their hype, the majority of marketers would be executing flawless, perfectly placed campaigns that convert enough visitors to make the marketing department self-sustaining. Marketers would have tons of time on their hands and less work to do. But that's not happening just yet. So does automation work? Yes, it works really well if you want to simplify processes and production, scale personalization across your database, and measure results. As with all things, though, the strategy and work you put in is exactly what you’ll get out of it. It’s also crucial to understand how tech can help and where its shortcomings lie. How Does Automation Work? Whether you’re an automation beginner or pro, understanding the basics about how automation... --- ### 10 Incredibly Useful Tips to Increase Website Engagement - Published: 2019-05-30 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/10-incredibly-useful-tips-to-increase-website-engagement/ - Categories: How to - Tags: customer engagement, website personalization - Translation Priorities: Optional Nothing you’re doing matters one smidge if your website is not planned, created, and optimized with the intention of engaging and converting users once they land. Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement. 1. Maximize time on site and time on page B2C buyers spend an average of 2:47 on-site. Of course, this is the average. Naturally, bounce rates will be higher for sites that don't follow through on the promise that was made (in an ad, email, social post, etc). Sessions will last longer based on the visitor's intent. Returning customers doing research on an item or building a basket will likely stay longer. Maximize time spent on your website and individual pages by ensuring a smooth flow, quick loading speed (loading time does impact the bottom line), and that valuable, informative content is front and center. When it comes to time on page and engagement, it’s about quality over quantity. ➤ Pro Tip: Leverage rich content, interactivity, and a dash of parallax to really captivate users with an ultra-intense UX. 2. Simplify navigation and smooth out kinks in the UX The e-commerce marketplace is crowded and noisy, to say the least. The best e-commerce sites embrace a minimalist approach, going with simple and elegant. When it comes to UX and website navigation, less may actually be better. Emarsys fashion retail customers... --- ### How to Improve Your Email Click-Through Rates with Interactive Content - Published: 2019-05-23 - Modified: 2019-05-23 - URL: https://emarsystest.com/learn/blog/improve-email-click-through-rates/ - Categories: How to - Tags: email, email marketing - Translation Priorities: Optional Email is still one of the top channels for marketers. But, honestly, not much has changed in the way of email content when we think of all the other marketing channels and how they’ve evolved. Many marketers still send static, flat emails most of the time. Only a handful of forward-thinking marketers have leapt forward and challenged the status quo. These marketers have begun to use interactive content in their emails and are seeing massive benefits! Interactive email content increases click-to-open rates by 73%! Bringing Emails to Life with Interactive Content Here are a few ways you can add interactive content to your emails and start seeing the benefits, including a massive lift in click-through. It isn’t as hard as you think – and more tools are emerging every day that will help marketers bring email to life. 1. Gamify your emails It goes without saying, but when you entertain your audience, you make them happier. However, what you probably didn’t realize is that gamification can have direct impact on how your brand is remembered. Adding gamified elements to your email gives your audience a memorable experience they’ll reflect back on when they are looking to make a purchase. Quizzes, polls, and other clickable or reactive elements in emails have become increasingly popular. These added sparks not only entertain recipients and make your brand stand out, they can help you collect more data about your audience. There are loads of tools out there to help you, depending on your needs.... --- ### AOV vs. CLTV: Which KPI Is the Best Indicator of Success? > Discover whether AOV or CLTV is the KPI to track e-commerce success, with insights on optimizing sales and long-term revenue. - Published: 2019-05-21 - Modified: 2023-12-08 - URL: https://emarsystest.com/learn/blog/aov-vs-cltv/ - Categories: Thought Leadership - Tags: customer lifecycle marketing, ecommerce trends - Translation Priorities: Optional Which KPI is most important when it comes to measuring marketing success: average shopping cart amount or long-term worth of a customer? Both AOV and CLTV can offer distinct insights for e-commerce brands looking to optimize short-term sales and long-term revenue impact. We’ll explore the differences between the two KPIs, when each should be considered, and which is most useful. AOV or CLTV? A question as old as e-commerce itself: Average Order Value (AOV) or Customer Lifetime Value (CLTV) — which one is more telling? When should you measure each? How do we calculate them? What are the best ways to take action on insights that AOV and CLTV provide? The truth is that both metrics are of value and are necessary to drive real growth, but understanding which to look at in a specific use case depends on your business model, industry, customer, and what you’re trying to measure — or prove. We’ll share what we’ve learned — based on our client data — about these two popular metrics, when they’re best used, and which is most important. What Is AOV and When Is It Best Used? As defined by our partner BigCommerce: “Average Order Value (AOV) is an e-commerce metric that measures the average total of every order placed with a merchant over a defined period of time. AOV is one of the most important metrics for online stores to be aware of, driving key business decisions such as advertising spend, store layout, and product pricing. ” In... --- ### 3 Important Retention Marketing Strategies Every Retailer Needs to Know - Published: 2019-05-07 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/5-important-retention-marketing-strategies-every-retailer-needs-know/ - Categories: General, How to - Tags: customer loyalty, personalization - Translation Priorities: Optional Retention marketing is the new way of the e-commerce world. It requires a mind shift that must be made, though. Marketers have to begin to understand how to create more loyalty among those customers whom they’ve already earned instead of over-investing or risking resources in trying to find so much "new. " If you haven’t heard it before, know this: your existing customers actually offer the ripest opportunities for further monetization. Our recent infographic, focusing on turning first time buyers into active customers, shows that you have only a 27% chance of a customer returning after one purchase... but a 54% chance of them returning after a second or third purchase. Another study by Gartner revealed that 80% of a company’s future revenue will come from just 20% of their existing customers. Retention truly represents the most lucrative investment for modern e-commerce teams looking to break away from the accepted status quo! In this post, we’ll share three retention marketing strategies that you can mix and match to find the right combination that works for your personalized marketing plan. Used with a retention mindset, email can change your business, so, if you’re ready to expand your email marketing strategy to more poignantly target existing customers, listen up! Editor’s Note: You shouldn’t be throwing around these tactics at random. Ensure they’re a strategic part of your customer lifecycle marketing strategy and that they align with your business objectives. 1. Be Sure Your Personalization Is Up To Date Go about your retention... --- ### 3 Common e-Commerce Challenges and Solutions > More businesses in the e-commerce space are offering niche, personalized products and services. Discover the 3 e-commerce challenges marketers are facing and how to overcome them. - Published: 2019-05-02 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/3-ecommerce-challenges/ - Categories: How to - Tags: customer lifecycle, ecommerce trends - Translation Priorities: Optional In the age of one-click purchases and two-day shipping, consumer expectations are constantly increasing. Not only do customers expect more from your brand post-purchase, but they expect you to wine and dine them with personalized marketing experiences prior to purchase, too. For e-commerce marketers, this is increasingly difficult as more and more businesses are popping up in the e-commerce space offering more niche, personalized products and services. Consumers are inundated with choices, which means e-commerce marketers are facing more competition. Not only that, but the demand for personalization is creating more data than marketers can manage. So what’s the solution? How can e-commerce marketers get ahead of the game and start managing their data to create personalized experiences that win customers over again and again? What are the Top E-Commerce Challenges Marketers Face Today? Tweet: "#Ecommerce #marketing is challenging - choice, competition, #data, & the demand for #personalization are overwhelming" says @hollypels Let’s take a look at three of the most common challenges e-commerce marketers are facing right now and how they can overcome them. 1. More Data, More Choices, More Confusion With rising customer expectations and the demand for data, e-commerce marketers are finding themselves with more data than they can handle. In an effort to engage better with existing customers (and identify new ones), brands rush to buy new technology that can collect data points about customer behavior and engagement. Instead of achieving the intended goals with these investments, they find themselves with an accumulation of tech with... --- ### 5 Examples of B2C Brands That Are Experiential Marketing Masters - Published: 2019-04-30 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/experiential-marketing/ - Categories: Thought Leadership - Tags: b2c marketing, customer experience - Translation Priorities: Optional Customer experience is the battlefield upon which loyalty will be won. We’ve been singing (and hearing) this tune for at least three or four years now. Technologically advanced brands on the leading edge are already bringing experiences to life. The future of brand activation — of consumer engagement — may just lie in the execution of these unique, engaging interactions. Experiential marketing means creating emotive, immersive, co-creational (with consumers) brand memories. “The role of emotion is critical in how people connect with a brand... You can move sales when you do a live event, a mobile tour, a street team — that’s why you do a lot of those things. But the underlying purpose in event marketing, in experiential marketing, is in meaning, emotion, community, and bringing people together to make them feel part of something larger. It’s built on that undercurrent of emotion. True personalization and true meaning comes when somebody is creating their own experience by being active in it, and having a shared experience with others. ” Brent Turner • SVP, Solutions, Cramer • @brentrt "The underlying purpose in #event or #experientialmarketing, is in meaning, emotion, community, & bringing people together" says @brentrt CLICK TO TWEET Traditionally, big-name consumer brands like Coca-Cola, Volkswagen, Guinness, Red Bull, Snap, Tesla, Disney, Amazon, and others have set the bar high when it comes to virtual, real-world events and experiences. These brands have broken through and become globally renowned, top-of-mind companies. But with technology — and creative, inventive marketers — as... --- ### Using WeChat to Find Success with Your Holiday Marketing - Published: 2019-04-17 - Modified: 2022-04-08 - URL: https://emarsystest.com/learn/blog/wechat-holiday-marketing-success/ - Categories: General - Tags: wechat - Translation Priorities: Optional For many marketers, it’s easy to associate “holiday marketing” with the end-of-year holidays that fall in December. But holiday marketing shouldn’t be a concept we reserve for these year-end events, rather we should look at key season events throughout the year as a way to connect and engage further with our customers. Too many brands focus on holidays with batch-and-blast campaigns targeting their entire audience, but holiday activity should be part of a year-round focus delivering personalised experiences to individuals on occasions they care about. Any engagement should be part of a well-planned program mapped out up to a year in advance with promotions timed to coincide with milestone dates, such as International Women’s Day, Mother’s and Children’s Day, Father’s Day, and Singles Day, along with traditional Western occasions now becoming popular in the East, such as Halloween and Valentine’s Day. For even more personalisation, you can add the customer’s own milestones such as a birthday or wedding anniversary. Brands enjoying success in Mainland China connect with their customers through many mediums, creating a journey across multiple touchpoints rather than just one-off connections. And along that journey, WeChat is especially important. As we highlight in our latest WeChat whitepaper One Billion Customers Can’t be Wrong, developing and executing a WeChat program for your brand is essential. So how can brands use WeChat to further their omnichannel experience with customers during the holidays? Combining Traditions with Technology When planning out a new strategy for any seasonal event, it’s beneficial to look... --- ### How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases] - Published: 2019-04-16 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/8-high-value-omnichannel-mobile-use-cases/ - Categories: How to - Tags: mobile, mobile marketing - Translation Priorities: Optional This three-part series will explore how marketers can take advantage of arguably the fastest-growing digital channel: mobile. This article investigates the role that mobile plays in a modern omnichannel and customer lifecycle marketing strategy, plus 8 high-value use cases for brands at any stage to explore. Global penetration of mobile devices are at an all-time high, and engagement and m-commerce are growing like never before. Along with investments in email marketing, there’s no better channel to focus your resources on than the mobile channel. As the omnichannel landscape flourishes, so too will the different ways you can leverage mobile as a piece of your puzzle. Where you may have been able to get away with hosting your mobile marketing as a “stand-alone” 10 or even five years ago, you no longer can afford to hold that data in isolation. Integrating mobile within the larger picture is both needed and requires a little forethought. Concepts like tech consolidation and having “a single source of truth” become living, breathing things to consider when bringing in the mobile channel. How, when, and where can you make mobile more integral to your customers’ brand experience? I partnered with our Global Product Manager, Mobile, Erin Azar, to help bring these concepts to life. Mobile-as-a-Channel: Is Your Brand Ready to Make the Call? In PT I, we discussed how different kinds of mobile companies leverage their apps for very different reasons and in different ways. In summary and in order to set up the use cases... --- ### How Berry Bros. & Rudd Personalizes the Customer Journey [Video] - Published: 2019-04-11 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/video-berry-bros-rudd/ - Categories: Thought Leadership - Tags: customer data, customer lifecycle - Translation Priorities: Optional Gary Vaynerchuk’s “0-to-100” story of bringing his Wine Library to prominence isn’t the only family-owned brand in the industry that’s found widespread international success. Berry Bros. & Rudd’s journey to personalization proves that focusing on relevancy, trust, and personalization throughout the customer journey yields loyal customers that buy more and buy more often. Digital Marketing Manager Ash Ledran presented more about how Britain’s oldest wine and spirits merchant manages the customer lifecycle. Watch Ash’s full-length 20-minute presentation: Highlights and details: ► (2:22) Who comes to Berry Bros. & Rudd, what do they buy, and what’s their AOV? ► (4:12) Personalizing the customer journey ► (5:53) Five stages of the customer lifecycle: lead, first-time buyer, active, defecting, inactive ► (6:00) Leads: browsing regularly but not buying ► (7:03) First-time: preferences, data gathering ► (7:46) Active: trusting, regular shoppers ► (8:51) Defecting: were active, but must be re-engaged ► (9:50) Inactive: no longer responsive ► (14:29) The perils of messing up personalization or sending irrelevant content ► (17:28) Personalization isn’t all about sales: relevancy, trust, and loyalty ► (18:20) Q&A /* addon: Emarsys Block Quote */ #uc_block_quote_elementor52593. blockQuote { width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left: auto; padding-left: 70px; padding-right: 70px; -webkit-box-align: center; -ms-flex-align: center; align-items: center; background-color: #f6f6f6; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: horizontal; -webkit-box-direction: normal; -ms-flex-direction: row; flex-direction: row; margin-bottom: 40px; margin-top: 40px; position: relative; font-family: "Roboto"; font-size: 17px; line-height: 170%; } #uc_block_quote_elementor52593 . blockQuote-imageWrapper { width: calc(100% / 8 * 3); } #uc_block_quote_elementor52593... --- ### 3 Ways to Win Customer Loyalty Among Millennials - Published: 2019-04-09 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/drive-customer-loyalty-millennials/ - Categories: Thought Leadership - Tags: customer engagement, customer loyalty - Translation Priorities: Optional As a so-called millennial (and marketer) myself, I’d like to think I have a somewhat distinct perspective on what it takes to actually create and maintain a loyal millennial customer. But I wanted to dig deeper — so I dove in and asked a few millennials to share their thoughts. As of 2019, this demographic of 23- to 36-year-olds requires an interesting and engaging brand experience. There’s a huge opportunity here, especially on mobile and when moving from online to offline. According to Retail TouchPoints and Groove, 68% of millennials desire a combined online and offline brand experience. 96% view their mobile devices as the most important items in their lives, so it’s no wonder that they expect seamless experiences from brands. Tapping into the Millennial Mindset As if to perpetuate the “stereotypes,” here are a few common loyalty-related statements you might hear from the mouths of your millennial audience from time to time: “I don’t want to buy the 700-channel package when I only watch five — I want to buy only those five. ” “I want to be able to browse your online store in-app while flipping between Instagram and texting my friends... and then buy with a click of a button when I’m ready. ” “Oh yeah, one bad brand experience, and I’m done. On to the next! ” Millennials also want to identify with the brands they buy from. This segment wants their voices to be heard, and, as a group, they are not afraid to... --- ### 5 Examples of Successful, Data-Driven Customer Loyalty Programs > What’s the secret to a successful customer loyalty program? Check out 5 loyalty program examples for inspiration. - Published: 2019-04-04 - Modified: 2021-02-19 - URL: https://emarsystest.com/learn/blog/3-loyalty-program-examples-customer-data/ - Categories: How to - Tags: customer data, customer loyalty - Translation Priorities: Optional The secret to a successful customer loyalty program? DATA. It all always comes back to that four-letter word, and for good reason — re-arrange those letters and what do you get? TA-DA! Makes sense, right? With customer loyalty, it actually does. And loyal customers represent the most lucrative segment — usually the most engaged, highest-spending, and most frequent buyers in your database. It stands to reason that you’d want to know them best (and they’re probably giving you the information needed to make that happen). Why, then, are so many companies failing to put together personalized experiences for loyal members? And what would a data-driven, personalized B2C loyalty program look like? The Importance of Customer Loyalty Did you know that loyal customers spend 67% more on products and services than new customers?   If you focus on your existing customers’ needs, they’ll continue to buy from you and will spend more over their lifetime with your company — that’s why customer loyalty programs are so beneficial. Investing in a successful loyalty program can help you retain existing customers, increase customer referrals, and gain more user-generated content from happy customers. To further understand the importance of customer loyalty, click here. Creating Data-Driven Customer Loyalty Experiences It’s easy to spin up a loyalty program and an accompanying app. But it takes a strategic, well-planned approach to do so in conjunction with all the customer data you have in your database. It is this two-sided dynamic that will, in effect, let you create... --- ### How E-Commerce Marketing Will Change: 5 Predictions for the Next 5 Years - Published: 2019-03-19 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/5-ecommerce-predictions-next-5-years/ - Categories: Thought Leadership - Tags: ecommerce trends, marketing strategy - Translation Priorities: Optional Advancements in AI, marketing automation, and machine learning have been well-covered – but what are the derivative implications of them? How else or where else will marketing be affected? Some of the hottest areas of focus for forward-looking e-comm teams include: Blockchain marketing Cross-device identification Real-time marketing Voice-as-a-channel The rise of owned channels as banner ads slowly die And just as you thought the prophecies and predictions had come to a swift culmination, voilà! 2019 is well underway, so in lieu of limiting our outlook towards only the year ahead, we’re sharing 5 can’t-look-past virtual certainties for e-commerce marketers for the next 5 years. 5 Predictions For The Next 5 Years: Changes in E-Commerce Marketing We did in-depth research, talked to practitioners across the industry, and asked top e-commerce marketing thought leaders what they’re looking for in the next five years. Here’s what we learned. 1. Blockchain will restore control of data to consumers and add more certainty for brands Imagine being able to record, see, and cite immutable, incontrovertible proof of basically anything with your business. Blockchain enables this kind of concrete record-keeping and lets marketing organizations add more certainty to aspects of the business where it makes sense. For example, a set-in-stone ledger of when an item was ordered, shipped, and delivered to a customer removes any chance of confusion or doubt. Related Content: What Is Blockchain & How Is It Changing Marketing? /* addon: Emarsys Block Quote */ #uc_block_quote_elementor98015. blockQuote { width: auto; max-width: 1280px; float: none;... --- ### How Retailers Can Tie Objectives to Tactics and Prove ROI to the C-Suite - Published: 2019-03-14 - Modified: 2019-03-14 - URL: https://emarsystest.com/learn/blog/retailers-tie-objectives-to-tactics-prove-roi/ - Categories: Thought Leadership - Tags: marketing strategy, online shopping - Translation Priorities: Optional In our growing digital economy, traditional retailers face an enormous task: maintaining customer retention amidst a gigantic shift from brick-and-mortar to online. The e-commerce movement has spurred countless changes that retailers are being forced to contend with. Among them is figuring out how to remain relevant to customers who are also adapting to the "one-click culture. " For customers, it’s never been easier to brand hop for a slightly better experience, more affordable product, or just to try something new. Yet you and your team are still responsible for hitting the mark and increasing by . Retail marketers are being pulled from every direction. Whether your goal is to drive revenue, ROI, or retention, assembling the pieces to make it happen is hard. What’s Wrong with Retail Marketing? Driving repeat footfall to the store AND website (traffic), engaging customers so they spend more (AOV), buy more often (purchase frequency), and become more inclined to engage (conversion rate), or join your fan club (subscribe) are all challenges that retail marketers are facing. It’s easier to reach customers than ever before. But with an influx of tech, channels, and more data, reaching those high-level business objectives can require adjustments along the way. It’s easy to feel lost (and come up short of those high-level business objectives). A slight recalibration of things – a re-evaluation of what you’re aiming for, a re-assertion of the means by which you can get there, and a re-commitment to the methods which will bring about success –... --- ### The Future of Retail & e-Commerce: Allen Nance at HUBDAY Retail [Video] - Published: 2019-03-12 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/video-future-of-retail-e-commerce-allen-nance/ - Categories: Thought Leadership - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional In today's world, the reality of e-commerce is this: there's an overwhelming amount of pressure to personalize every customer interaction. The challenge is how to do it. Allen Nance, CMO at Emarsys, recently spoke about the role of AI in e-commerce at HUBDAY Retail in Paris. If you want to compete, as Allen describes, you have to meet the rising consumer demands for personalized brand interactions at every place. The issue is that creating and scaling these kinds of personalized experiences is not possible to do via drag-and-drop. The answer? Artificial intelligence. But even AI has all sorts of misnomers, myths, and false marketing surrounding it. In truth, AI should give you data you don't currently have. Marrying the marketer and machine — so you can be more creative more of the time — is the means to achieving personalization. "#AI is the creation of #data you DON'T have based on a #bayesiannetwork," says @AllenNance CLICK TO TWEET Watch Allen's full-length, 14-minute presentation from Paris: https://www. youtube. com/watch? time_continue=2&amp=&v=zTJ38QKjwKA /* addon: Emarsys Block Quote */ #uc_block_quote_elementor31087. blockQuote { width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left: auto; padding-left: 70px; padding-right: 70px; -webkit-box-align: center; -ms-flex-align: center; align-items: center; background-color: #f6f6f6; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: horizontal; -webkit-box-direction: normal; -ms-flex-direction: row; flex-direction: row; margin-bottom: 40px; margin-top: 40px; position: relative; font-family: "Roboto"; font-size: 17px; line-height: 170%; } #uc_block_quote_elementor31087 . blockQuote-imageWrapper { width: calc(100% / 8 * 3); } #uc_block_quote_elementor31087 . blockQuote-content { width: calc(100% / 8 * 5);... --- ### So hat Tupperware mit SAP Emarsys eine 5x Steigerung der eigenen E-Mail Umsätze erreicht - Published: 2019-03-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/learn/blog/so-hat-tupperware-mit-emarsys-eine-5x-steigerung-der-eigenen-e-mail-umsaetze-erreicht/ - Categories: SAP Emarsys in practice - Translation Priorities: Optional Die weltweit bekannteste Marke für Aufbewahrungssysteme und Lebensmittel-Storage, Tupperware, hat sich lange fast ausschließlich auf Mund-zu-Mund Propaganda und Influencer-Beziehungen verlassen, um die eigenen Umsatzzahlen in die Höhe zu treiben und ein Netzwerk aus treuen Kunden aufzubauen. Der Nachteil dabei: Das einzigartige Geschäftsmodell – hauptsächlich bestehend aus einem weitverzweigten Netz enthusiastischer Berater/innen – gestaltete die Zusammenführung entscheidender Daten, die Erstellung ganzheitlicher Kundenprofile und die Kommunikation mit den Sales-Mitarbeitern vor Ort als schwierig. Tupperware wollte seine Marketing-Kommunikationen neu gestalten und dafür alle vorhandenen Kunden- und Verkaufsberater-Informationen an einem Ort zusammenführen. Das Unternehmen war auf der Suche nach einer Marketing Automation Plattform, die sowohl Partner als auch unterstützender Vorreiter sein würde. Die Herausforderung: Wie geht man mit einem Datendefizit um? Die allseits bekannten Tupperware-Parties haben eines zum Ziel: (potenzielle) Kunden mit den Tupperware-Beratern zusammenzubringen; und zwar in einer entspannten und ungezwungenen Atmosphäre, inkl. leckerem Essen und attraktiven Werbegeschenken. Dieses Business-Modell hat sich allerdings im Laufe der Zeit zu einem zweischneidigen Schwert entwickelt. Die weitverstreuten Sales-Teams hatten keinen zentralen Ort, an dem Notizen, Updates und Daten zu den einzelnen Kunden mit denen sie tagtäglich in Kontakt standen, gespeichert werden konnten. Die meisten Informationen wurden in separaten Silos abgespeichert – in den meisten Fällen auf den individuellen Computern der Mitarbeiter.  “Wir haben unsere Daten nicht effektiv erfasst. In jedem Bereich gab es die Möglichkeit unvollständiger Daten... . wir mussten also unseren Beratern zeigen, dass wir mit einer Plattform die Prozesse verbessern und ihren Alltag erleichtern würden – damit wir Alle damit beginnen können, Daten besser... --- ### 6 Ways Web Hosting Impacts Digital Marketing Success - Published: 2019-02-28 - Modified: 2019-02-28 - URL: https://emarsystest.com/learn/blog/6-ways-web-hosting-impacts-digital-marketing-success/ - Categories: Thought Leadership - Tags: marketing strategy, web development - Translation Priorities: Optional Web Hosting Is Vital to Marketing Success If you’re an e-commerce merchant, then the success of your digital marketing campaigns is directly linked to the architecture and health of your online store(s). You can run the best marketing campaigns ever created with the best automation capabilities ever devised, but if your website has issues converting web traffic into sales, you won’t achieve the ROI you’ve come to expect from many proven marketing strategies. Conversion rate optimization is equal parts art and science. If you want to increase the likelihood that a website visitor will make a purchase, there are dozens of metrics and factors that you can look at. As a result, you may mistakenly neglect a foundational building block in the success of your conversion rates – your hosting infrastructure. "Your #web hosting infrastructure has more to do with #digitalmarketing success & #CRO than you might realize,” says Robert Rand of @JetRails CLICK TO TWEET You may be surprised to learn just how many hosting-related factors can impact your digital marketing and ultimately sales success. Here’s a consolidated checklist of items to make sure you’re thinking about increasing sales, protecting your brand reputation, and increasing customer lifetime value. >☑ Scalability: Can you handle a growing amount of web traffic? As you drive traffic to your website, it’s crucial that your hosting environment can support the increased number of concurrent visitors on the site. Ideally, your hosting account should be load-tested to determine if it can handle anticipated spikes in... --- ### How to Escape the BAU Loop: Creating an Automated, Personalized Email Program [Video] - Published: 2019-02-26 - Modified: 2019-02-26 - URL: https://emarsystest.com/learn/blog/video-create-personalized-emails/ - Categories: How to - Tags: email marketing, personalization - Translation Priorities: Optional Are you personalizing your emails? If you’re like 94% of marketers, then you’re likely struggling to do so, and for a number of very good reasons:A lack of time — building emails on a per-send basis creates a time-stretched team. Email creation is a tedious, manual process. The BAU loop — “it’s just not practical to create more than 5 variations. ”Energy and time spent on build-test-send-revisePreparation, approval, ready for send — then something changes (UGHHH! )At Emarsys Revolution 2018, Kickdynamic’s dynamic duo, Matt Hayes and Jordan Sawyer, share how to get over these obstacles and finally start personalizing, automating, and executing emails at scale. Watch their full-length 35-minute presentation: /* addon: Emarsys Block Quote */ #uc_block_quote_elementor62207. blockQuote { width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left: auto; padding-left: 70px; padding-right: 70px; -webkit-box-align: center; -ms-flex-align: center; align-items: center; background-color: #f6f6f6; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: horizontal; -webkit-box-direction: normal; -ms-flex-direction: row; flex-direction: row; margin-bottom: 40px; margin-top: 40px; position: relative; font-family: "Roboto"; font-size: 17px; line-height: 170%; } #uc_block_quote_elementor62207 . blockQuote-imageWrapper { width: calc(100% / 8 * 3); } #uc_block_quote_elementor62207 . blockQuote-content { width: calc(100% / 8 * 5); } #uc_block_quote_elementor62207 . blockQuote-content . blockQuote-quote p { font-size: 17px; line-height: 170%; } #uc_block_quote_elementor62207 . blockQuote-content . blockQuote-source p{ font-size: 15px; line-height: 170%; } #uc_block_quote_elementor62207 . blockQuote-quoteWrapper { padding-bottom: 40px; padding-top: 40px; padding-left: 40px; padding-right: 40px; vertical-align: middle; } “You can’t achieve personalization without automation. You really can’t! If anyone is thinking ‘I do personalization — I send womenswear... --- ### How Tupperware Boosted Email Marketing Revenue 5x with SAP Emarsys - Published: 2019-02-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/tupperware/ - Categories: Customer Stories - Tags: email marketing, new marketing technology - Translation Priorities: Optional As an innovative leader in preparation, storage, and serving products, Tupperware, has long relied on word-of-mouth and influencer relationships to spur purchases and build a network of brand lovers. But its unique business model – built mostly on a team of enthusiastic but remote consultants – made it challenging to connect disparate data sets, create complete customer profiles, and communicate consistently with their sales force in the field. In an effort to revamp its marketing communications approach and consolidate all customer and consultant information, Tupperware needed a marketing automation platform that was equally a partner and pioneer. The Challenge: Dealing with a Data Deficit Tupperware’s well-known product parties aim to connect consultants with customers in a fun way, complete with food and freebies. But this kind of business model was becoming a double-edged sword. The disparately situated sales team had no central place to store notes, updates, and data about the people they were interacting with on a daily basis. Most of their notes were kept in individual siloes, usually on each consultant’s home computer. “We were not collecting data effectively. When you looked at each field, you might have incomplete data... so what we have to do is show consultants what we're trying to achieve through platform is actually going to benefit them so that we can all start improving our data collection. ” Rick Medeiros • Global Vice President of Digital Transformation, Tupperware The brand was also unable to do any personalization at scale. Consultants were limited to... --- ### The Keys to Customer-Centricity in Email Marketing: Return Path [Video] - Published: 2019-02-12 - Modified: 2019-02-12 - URL: https://emarsystest.com/learn/blog/video-customer-centricity-email-return-path/ - Categories: How to - Tags: email deliverability, email marketing - Translation Priorities: Optional This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here. How customer-centric is your email marketing (and deliverability approach)? According to Dan Stone, Email Strategist, and Priyanka Roy, Sr. Manager, Tech Account Management at Return Path, there are three main hurdles to email:From send to delivery (ESP)Getting into the inbox after deliveryStaying in the inbox (depending on how subscribers feel about your brand)But email still produces the strongest ROI of any channel — an email address is worth $37 or £28. In their Revolution 2018 presentation, Return Path's dynamic duo explain hidden metrics of email, how to personalize email, how to use data to tell a story, the intricacies of subject line optimization, gamification, seasonality, and more. Watch the full-length, 30-minute video: Hidden Metrics in Email MarketingAnything you're not measuring today might have hidden value. Most email marketers measure metrics like open rate, click rate, open-to-click rate, unsubscribes, and the like. But where else can you glean insight? Want to know something? Mailbox providers like Microsoft and Gmail don't care about those metrics. In fact, they're helping users unsubscribe from brands that they haven't engaged with in a while. All they care about is how someone engages with your message in relation to other brands. They ask, "What is someone's engagement level with Brand A versus all the other brands sending emails to that individual's inbox? " If that individual doesn't respond favorably, messages are determined... --- ### What is Customer Lifecycle Marketing? Definition, Stages & Strategy > Customer lifecycle marketing is a vital strategy to help funnel customers through their buyer journey to drive engagement, conversions, & customer loyalty. Learn more. - Published: 2019-02-05 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/lifecycle-marketing/ - Categories: Guides - Tags: customer lifecycle, customer lifecycle marketing - Translation Priorities: Optional Table of Contents What is Customer Lifecycle Marketing? Customer Lifecycle Stages How to Market to Your Customers at Each Customer Lifecycle Stage Marketing to the Acquisition & Conversion Phase of the Customer Lifecycle Marketing to the Growth & Retention Phase of the Customer Lifecycle Marketing to the Win Back Phase of the Customer Lifecycle Customer Lifecycle Marketing Strategy: Delivering Personalization Throughout the Entire Customer Lifecycle Customer Lifecycle Marketing Step 1: Acquire and Convert New Customers Customer Lifecycle Marketing Step 2: Grow and Retain Existing Customers Customer Lifecycle Marketing Step 3: Win Back Defecting and Inactive Customers Benefits of Customer Lifecycle Marketing Bringing it All Together What is Customer Lifecycle Marketing? Lifecycle marketing is the entirety of the experience, interactions, and content that your customers engage with for the duration of their time with your brand. They might be potential buyers, new customers, or lifetime evangelists. Customer lifecycle marketing is one of the most undervalued overarching strategies for e-commerce companies, and it should be your priority in lieu of a hyper-focus on just acquisition or retention. Retail and e-commerce brands, especially, know that lifecycle marketing requires intense attention to detail and devotion. Today’s consumer has a plethora of options, and people can choose to leave your brand just as easily as they arrived. It’s a well-documented reality that acquiring new customers is more costly than growing existing business, and this notion underscores the value of nurturing, servicing, and helping customers get from point A to point Z — lifecycle marketing! In... --- ### How Brandsdal Group Grew Their Customer Database by 80% in 5 Years [Video] - Published: 2019-01-31 - Modified: 2019-01-31 - URL: https://emarsystest.com/learn/blog/video-brandsdal-group/ - Categories: Thought Leadership - Tags: customer lifecycle, customer marketing - Translation Priorities: Optional This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here. Brandsdal Group is a Norwegian online beauty retailer that also does business in Sweden, Austria, Germany, Denmark, and Finland. Jonas Jahnsson, Marketing Specialist, and Elina Sheikh, Digital Marketer, spoke about the company’s tremendous growth – spurred, in part, by the marketing team's tight-knit chemistry and commitment to personalization at scale – since its inception in 2007 during their Revolution presentation. Watch Brandsdal's full-length 29-minute presentation: Recap: Brandsdal’s Business, Digital Marketing Strategy, & Results The brand’s (BliVakker) database growth began slow for the first few years, but started to pick up significantly around 2015. In 2012, it began measuring international efforts – with a second brand, Cocopanda – and shortly after, began to see tremendous spikes in growth, especially at the international level. Brandsdal Group grew their #database by 458k in 5 yrs w/ #personalization, better #lifecyclemarketing, & #automation CLICK TO TWEET Pushing for Product Reviews Reviews are a major feedback engine for the company. The brand’s products speak for themselves – they can boast a 5-star average review via a partnership with Trustpilot. How They Grew So Fast – Traffic, Lifecycle Marketing, Web Personalization, Automation Traffic generation. The email newsletter (37% of all traffic) has been huge for Brandsdal, along with paid – Snapchat, Instagram, Google, and Facebook – efforts (17%), direct marketing (17%), and retargeting work (13%). Understanding the life cycle. The customer comes to... --- ### The Ultimate Guide: Choosing the Best B2C Software for Your E-Commerce Business [Expert Quotes] - Published: 2019-01-29 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/choosing-best-b2c-software/ - Categories: Thought Leadership - Tags: ecommerce trends, marketing strategy - Translation Priorities: Optional The explosion of the Internet, dating back to the late 1990s, has fueled the online marketplace like never before. Today, roughly 750,000 e-commerce websites across the world are all vying for consumers’ attention and loyalty. For brands that want to create lasting and meaningful relationships with their niche audience within the consumer market, execution of B2C e-commerce strategies that create relevance, resonance, and reach depend directly on the B2C software being used to create complex, multifaceted customer experiences. Related Content: What is B2C Marketing? Definition: B2C e-commerce is the transaction of goods or services within the digital sphere, between an online business and an end consumer. B2C e-commerce offers benefits for both businesses — scale, simplicity, and ease — and for consumers — convenience, choice, and an array of customization possibilities — which has made the e-commerce industry one of the quickest growing areas within the modern economy. The B2C e-commerce space is undergoing serious growth, too: China ($672B) and the U. S. (340B) are #1 and #2, respectively, in terms of e-commerce market size, according to Business. com. As online shopping increases and competition rises along with it, having the right software can make the difference between those that sink and those that swim. “Global e-commerce isn’t a choice; it’s a necessity. The future of your company’s growth depends on it. Maybe even its survival. ” — Aaron Ohrendorf, Editor in Chief, Shopify Plus Navigating the Crowded Waters of the B2C E-Commerce Landscape Choosing the best software for your... --- ### Top 5 Social Media Predictions for 2019 - Published: 2019-01-03 - Modified: 2023-04-14 - URL: https://emarsystest.com/learn/blog/top-5-social-media-predictions-2019/ - Categories: General, Thought Leadership - Tags: CRM ads, social media - Translation Priorities: Optional 3. 2 billion users – which equates to about 42% of the population – log in, peruse, and converse with friends on social media. In fact, people spend more than an hour and a half on social media every day! Next to email, could social media be the most critical area to focus on for marketing in 2019? While it depends on your customers and your goals, social is a can’t-miss opportunity for 2019. 5 Predictions For What’s Next in Social Media Here are 5 predictions for where social is headed in the year to come – and how you can jump the gun to amplify views, shares, clicks, conversions, and revenue from the World Wide Web’s most lucrative vehicle. 1. Expect the prevalence of influencer marketing to continue growing. Influencer marketing is becoming the primary method of online customer acquisition – not to mention of awareness and brand building. Influencer marketing campaigns/content earn about $6. 50 for each dollar spent (Digital Marketing Institute), so they’re also well worth the investment. Influencer-contributed content can add value across every channel, too, whether to catch attention within emails, to add credibility and story tell on the blog, or to garner new audiences across social media. In 2019, look for influencer marketing to become a more integral part of more e-commerce companies’ marketing efforts. 2. Look for more companies to tap into the rewards of social listening. More brands will get more strategic in how they are using social media in the year... --- ### Ultimate Round-Up: Best E-Commerce & B2C Content from 2018 > Check out the best martech, personalization, data management, CX, and e-commerce content produced over the course of 2018, and get up-to-speed on everything you need to know for 2019. Learn more. - Published: 2018-12-27 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/best-marketing-content-2018/ - Categories: Innovative Perspectives - Tags: b2c marketing, personalized marketing - Translation Priorities: Optional For the second year in a row, we’ve scoured the Internet to collect some of the best digital and e-commerce marketing content from the past year... all for your reading and learning pleasure. Sometimes it seems like there’s SO much content out there, and it’s hard to know where or what, exactly, will be worth the time to read. This collection of 2018’s best insights, ideas, and case studies are, most assuredly, worth checking out (and even studying) as you sit around the fire during your downtime this holiday season. Check out what resonates, and leave the rest. Marketing Technology, Digitization, Consumer Behavior, and CX Mary Meeker’s Internet Trends Report 2018 via Kleiner Perkins Digital-Native Brands: The (Almost) New Face of Modern Marketers? via TotalRetail Unlock the Power of Customer-Centric Marketing with Data Science via Born Group Half of Marketers Aren’t Getting CX Right, Here’s Why via Marketing Insider Group How Risky is Your Tower of Tech? via martech. zone The Expanding MarTech Scene: Tech Stacks & Working with IT: Douglas Karr via Emarsys The Best Metrics for Understanding Your Most Valuable Customers — CLTV or AOV? via Emarsys What is customer lifecycle marketing? via SmartInsights Driving Traffic, Content Creation, Building Your Database, and Improving CRO Content Repurposing Ideas: The Periodic Table of Content via Orbit Media Studios How to Increase Website Traffic via JeffBullas. com The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber via Content Advisory 3 stats that prove just how valuable newsletters... --- ### Top 5 B2C & e-Commerce Marketing Trends to Watch for in 2019 - Published: 2018-12-20 - Modified: 2023-07-06 - URL: https://emarsystest.com/learn/blog/2019-marketing-trends/ - Categories: Thought Leadership - Tags: b2c marketing, marketing strategy - Translation Priorities: Optional 2019: The Year of the Customer If 2017 was a year of hoopla and hype, and 2018 was a year where marketing moved closer to actually fulfilling some of those lofty promises with data and tech and persona mapping and customer experience creators, then 2019 might aptly be called The Year of the Customer. At least that’s what I’m going to call it. Everything will start to come full circle, and us marketers will get closer to connecting the dots. Here are 5 things to look for in the upcoming 12 months. 1. More native and relevant social advertising Interruptive advertising is quickly becoming extinct for all intents and purposes. In fact, more than 30 percent of all internet users have installed ad blockers — and that number is rising steadily. Traditional ads now won’t even reach 30 percent of your possible target audience members. For every 10,000 impressions, traditional display and banner ads only generate 5 clicks. Source: SmartInsights. Advertising isn’t dead, but the same ol’, programmatic banner ads are a dying breed. A new way of reaching people with relevancy is needed and, luckily, emerging. Retargeting existing CRM contacts — as well as displaying content to anonymous audiences that demonstrate similar behavior to known database segments — with relevant social media ads specifically designed for them are breaking through the clutter. CRM ads create audiences based on data in a specific marketing platform. CRM ads go beyond simple banners or sidebar widget ads on randomly selected websites. They’re... --- ### What is Marketing Automation? > Marketing automation is a powerful software that helps mechanize marketing processes. Explore this guide for everything you need to know to build one-to-one connections with customers, at scale. - Published: 2018-11-27 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/what-is-marketing-automation/ - Categories: Guides - Tags: automation, marketing strategy - Translation Priorities: Optional Table of Contents What Is Marketing Automation? Marketing Automation Definition Why Is Marketing Automation Important? Who Should Use Marketing Automation? What are the Features of Marketing Automation Software? Email Campaign Targeting CRM to Website Integration Lead Profiling Automation What are the Key Benefits of Marketing Automation? Reduced Cart Abandonment Rate Increased Email Open Rates Boosted Revenue Through Up-Sells Automated Loyalty Programs Triggered Email Offers Key Facts and Statistics About Marketing Automation Myths About Marketing Automation Key Marketing Automation Statistics Do You Need Marketing Automation? 7 Signs You Need Marketing Automation When Should You Invest in Marketing Automation? Where Should I Begin With Marketing Automation? How Should You Choose a Marketing Automation Tool? Marketing Automation: The Answer to Your Communication Conundrums Supplemental Tools and Resources for Marketing Automation What is Marketing Automation? Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing repetitive and time-consuming tasks. Marketing automation platforms function as more than simple support tools. They change the role of marketers by streamlining tedious day-to-day tasks so that more time can be spent driving strategy. Marketing departments use automation software to reduce or even eliminate repetitive tasks including: Manual email campaign creation Coordination of SMS messaging Dissemination of social media posts Website widget content Online advertisements placement Data management and analysis Like most technology, marketing automation is constantly evolving. When leveraged successfully, it helps drive transactions and generate more revenue. What Does Marketing Automation Do? Marketing automation is designed to... --- ### 10 Considerations When Choosing the Best Email Marketing Software > What considerations should you look at when it’s time to purchase email marketing software? We provide a list of 10 questions you should be asking before making moves towards buying new marketing software for your brand. - Published: 2018-11-20 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/10-considerations-choosing-best-email-marketing-software/ - Categories: General, Innovative Perspectives - Tags: email marketing, new marketing technology - Translation Priorities: Optional Are You Thinking of Buying New Email Marketing Software? What considerations should you look at when it’s time to purchase email marketing software? Before you buy, it might behoove you to step back and ask a few critical questions. Among key considerations, you’ll want to consider the type of software you need to achieve your overarching goals, the kinds of and extent of personalization you want to provide, and whether your investment will be worth it in the long haul. 10 Questions to Consider Before Adopting New Email Marketing Software Here are ten questions you should think about before adopting new email marketing software or a more all-encompassing marketing solution (of which email is a core tenant). 1 Do we need new email marketing software — or something more all-encompassing? In today’s multi-touch retail environment, it’s never been more important to be channel-agnostic. How does your email strategy fit into your overall marketing strategy? If email is at the core — as it should be for any e-commerce company — adopting a separate system or standalone ESP is a huge mistake. Data will be siloed, communications will be fragmented, and the experience customers have will be isolated only to what you know about them via one channel. So, what do you really need? An email provider, or a solution that connects email with everything else? 2. Can I create the experiences I want to create? Forget about email... for just a second. What experiences are you trying to create for... --- ### GDPR Compliance: How it's Affecting U.S. Companies - Published: 2018-11-06 - Modified: 2018-11-06 - URL: https://emarsystest.com/learn/blog/gdpr-united-states-companies/ - Categories: How to - Tags: ecommerce trends, GDPR - Translation Priorities: Optional In the five months that have passed since GDPR went into effect, the main question surfacing among commercial entities that collect customer data seems to be “so, how did we do? ”While some progress has been made in these months and should be recognized, we still have some work to do as a collective unit. Since the enactment of the GDPR back in May, we’ve seen U. S. companies inch closer to compliance and invest somewhat significantly in GDPR-related initiatives. Talks of national legislation that would govern our use of data, domestically, are also starting to intensify — perhaps partially to protect themselves from European customers and regulatory bodies who might pursue data-related misconduct of U. S. brands. Nonetheless, as global data privacy complaints have mounted, U. S. businesses have taken notice and are getting more serious and more committed about data privacy. GDPR: Has Progress Been Made in the U. S. ? During the earliest rumblings of GDPR going into effect (a year ago and further back), no one really knew what to expect or what to actually do. But since then, industry rhetoric has prompted a groundswell of data-related undertakings in order to get acquainted — and compliant — with the new law. And, at least in America, we’re making some progress. 3x times as many companies are now GDPR-compliant than in 2017 (from 4% to 12%), according to research from TrustArc. By the end of 2018, 74% of companies expect to be compliant, and nearly all brands... --- ### 4 Ways Artificial Intelligence Is Making Marketers Smarter > Artificial intelligence marketing adds a new team member to your team — one whose IQ is light years beyond any human. Learn how AI can make you smarter and more effective. - Published: 2018-10-30 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/blog/4-ways-ai-makes-marketers-smarter/ - Categories: Innovative Perspectives - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional How Artificial Intelligence Marketing Makes You Smarter Artificial intelligence. The very name of the underlying technology hints at its wonder and, in a sense, its translucent or synthetic nature. To simplify dissection of the term, it’s an intelligent source, but it’s also artificial. In this sense, artificial doesn’t mean “not real” — AI is very real and is already serving as a game-changer for marketing teams across the globe. Think of AI as an added mind or team member to your marketing efforts, one whose IQ is light years above any human. This new hire can understand customer behavior and intention, can reason and draw conclusions based on data, can make judgments about what’s most likely to happen, and act with a greater vantage point than humans can and at much greater scale. AI makes you smarter by doing reconnaissance on your entire database (and even on potential new audiences), informing you of all possibilities, making recommendations and suggestions for best courses of action along the way, and executing on those insights. "Think of #AI as an added mind to your #marketing efforts (one whose IQ is light years above any human)," says @AllenNance CLICK TO TWEET It’s your own built-in marketing “intelligence” agency — and quite literally makes you look, seem, act, and operate smarter with every stroke of the keyboard, every campaign created, and every customer touched. AI Helps to See the Unseen and Uncover New Business What are the most effective activities your marketing team is working... --- ### What Does Mobile Optimization Mean for Marketers Today? > Mobile optimization goes beyond mobile responsiveness. Mobile needs to be an integrated part of your marketing strategy. Learn how to create seamless, optimized interactions across mobile apps, browser, email, and more. - Published: 2018-10-25 - Modified: 2018-10-25 - URL: https://emarsystest.com/learn/blog/mobile-optimization/ - Categories: General, How to - Tags: mobile, mobile marketing - Translation Priorities: Optional What Does Mobile Optimization Mean? Mobile optimization goes beyond simply having responsive web pages. Optimizing for mobile, today, encompasses the entire customer experience across all marketing strategies, channels, and potential interaction points. Being mobile-optimized means creating wonderful mobile browsing experiences with seamless shopping and checkout processes, frictionless in-app experiences, as well as smoothly executed push notifications, right-time SMS updates, and more across every stage of the customer journey. Brands epitomizing mobile optimization design their website to be exceptionally usable and convenient for mobile users. Their website almost always looks different on a mobile device as opposed to the desktop view, for example, because they go to great lengths to create device-specific interactions — yet maintain a “channel-agnostic” approach so that visitors get amazing experiences regardless of how they interact. Drizly exemplifies mobile optimization. The user experience is consistent across all platforms. Source: App image: BusinessOfApps Mobile-optimized brands create consistent experiences across all connected/mobile devices. Mobile browser experiences, for instance, are as swift as desktop, and in-app interactions are smooth, simple, and personalized. Why are more e-commerce teams starting to pay attention to mobile marketing? Mobile is EXPLODING! If you sell products online, designing for the mobile is a must. Retail m-commerce sales continue to trend steadily upward, and, around 2020, over half of all e-commerce sales will take place on a mobile device. Source: Mobile Retail Apps 2018, eMarketer Approximately 35% of U. S. mobile app users currently have six or more retail apps on their phone! All of this... --- ### Key Takeaways from #SAP EmarsysRevolution 2018: What Are People Saying? > SAP Emarsys Revolution 2018 consisted of 1,000+ retailers, digital marketers, e-commerce practitioners and leaders from around the globe gathering in London to discuss how we can become more consumer-focused. Learn more as we explore some key takeaways. - Published: 2018-10-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/revolution-2018/ - Categories: Innovative Perspectives - Tags: AI marketing, Revolution - Translation Priorities: Optional This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here. It's a Wrap! Revolution 2018 is a wrap! After three action-packed days of learning, knowledge exchange, and excitement, several things have become clear: We’re all consumers first and marketers second — but most of us aren’t getting the experience we desire from the brands we shop with Brands must re-focus on their holistic marketing approach while letting technology (that is pre-packed with industry-specific roadmaps) serve as a guide to provide strategies and tactics Keys to success include passion, tenacity, creativity, and measurement of the right metrics Let’s revisit some key themes, takeaways, and tweets from this year’s event. The quick hitters... Who: 1,000+ global digital and e-commerce marketers What: Gathered for three days of action-packed sessions Where: Park Plaza Westminster, London When: Oct. 15-17, 2018 Why: Marketing, retail, and digitization experts shared insights on the future of marketing /* addon: Emarsys Block Quote */ #uc_block_quote_elementor32036. blockQuote { width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left: auto; padding-left: 70px; padding-right: 70px; -webkit-box-align: center; -ms-flex-align: center; align-items: center; background-color: #f6f6f6; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: horizontal; -webkit-box-direction: normal; -ms-flex-direction: row; flex-direction: row; margin-bottom: 40px; margin-top: 40px; position: relative; font-family: "Roboto"; font-size: 17px; line-height: 170%; } #uc_block_quote_elementor32036 . blockQuote-imageWrapper { width: calc(100% / 8 * 3); } #uc_block_quote_elementor32036 . blockQuote-content { width: calc(100% / 8 * 5); } #uc_block_quote_elementor32036 . blockQuote-content . blockQuote-quote p... --- ### What Is One-to-One Marketing & How Does It Work? - Published: 2018-10-16 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/blog/how-ai-marketing-works/ - Categories: Behind the Tech - Tags: AI marketing, artificial intelligence marketing - Translation Priorities: Optional When you have experiences with brands that seem so tailored to you as an individual, have you ever wondered how they do it... or how you can too? True one-to-one marketing interactions today go far beyond using your name. The brands that have really mastered personalization present enticing product recommendations, abandoned cart emails, and use unique codes and coupons per individual. The best marketing today reads the thoughts of customers, and even foretells the future (okay, not literally, but you get the idea, right? ). It helps customers by giving them exactly what they want and even offers predictions as to what they are likely to want next. How can this all be done? Artificial intelligence marketing. AI — today more of a buzzword than well-understood technology — is designed to optimize marketing tasks, tools, and outputs. It’s on the verge of transforming our roles and is serving as a catalyst to the evolution of e-commerce. Global marketing organizations are using AI and its subset technologies — machine learning and deep learning — within their strategies to unify the entire customer experience with “that little extra. ” More than half of global marketers are using AI for personalization, to understand cross-channel customer behavior, and manage interactions. Throughout the rest of 2019 and into 2020, we’ll begin to see one-to-one marketing in action and pinpoint areas of influence, success, and improvement. This brings up several interesting questions: what is true one-to-one marketing (what does it look and feel like), how does... --- ### E-Commerce vs. Brick-and-Mortar: So finden Sie die Balance > Laut Experten müssen wir keine Angst vor einer ‘Retailpocalypse’ haben müssen. Im Gegenteil: Bei Brick-and-Mortar Shops lässt sich ein Wachstum verzeichnen. - Published: 2018-10-12 - Modified: 2018-10-12 - URL: https://emarsystest.com/de/learn/blog/e-commerce-vs-brick-mortar-koennen-sie-als-marke-die-richtige-balance-finden/ - Categories: Innovative Perspectives, General, Wichtige Erkenntnisse - Translation Priorities: Optional Dieser Artikel ist eine schriftliche Zusammenfassung einer Podiumsdiskussion, die von Dave Littlechild, Head of Partnerships and Alliances und Daniel Bowden, Regional Partnership Manager, organisiert wurde. Kürzlich habe ich gelesen, dass die Zahl der Besucher von Innenstädten (im Vereinigten Königreich, UK), während der letzten 10 Jahre um 17% zurückgegangen ist. Gleichzeitig ist die Anzahl der online getätigten Käufe um 10% gestiegen. Studien belegen außerdem, dass sich E-Commerce Verkäufe im Vergleich zu Verkäufen in stationären Ladengeschäften innerhalb der letzten 10 Jahre in den USA verdoppelt haben. Während sich viele Marken, die besonders auf analoge Kunden angewiesen sind, bemühen müssen, mit der Konkurrenz mitzuhalten (wie z. B. House of Fraser in U. K. und H. H. Gregg in den USA), können andere – flexiblere und “digital-first” E-Commerce Firmen – die Gelegenheit nutzen und von Pop-up Stores und anderen temporären Ladengeschäften profitieren. Als Verbraucher interessieren mich beim Einkaufen eigentlich NUR zwei Dinge: Erlebnis → Von On- zu Offline, und vice versa; der Prozess sollte “nahtlos“ und flexibel sein Weniger Reibungsflächen → Einfachheit und reibungslose Abläufe werden immer wichtiger – insbesondere deswegen, weil viele Marken ihre einzelnen Schritte zum Kauf verringern E-Commerce kann in der Regel beides liefern. Aber wie sieht es bei stationären Ladengeschäften aus, die ihre bestehende physische Infrastruktur besser nutzen, oder die digitalen Möglichkeiten besser einsetzen möchten? Ladengeschäfte vs. E-Commerce: Wie finden Sie die richtige Balance Beobachten wir momentan den Untergang der stationären Ladengeschäfte? Und bedeutet das auch, dass reine E-Commerce Firmen in Zukunft die Nase vorn haben werden? Oder kann es einen goldenen Mittelweg geben, auf... --- ### What I Want Marketers to Know: Brent Turner, SVP, Marketing Strategy & Technology at Cramer > Brent Turner, SVP at Cramer, an experiential marketing agency, shares what he wants you to know about content, experiences, tech, and their intersection. - Published: 2018-10-11 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/what-brent-turner-wants-marketers-to-know/ - Categories: Innovative Perspectives - Translation Priorities: Optional When experiential marketing maven Brent Turner joined the Marketer + Machine podcast, I talked with him about how to bring emotion to the forefront of your marketing -- whether that's through events, through your technology, or in your content. Relationships, as Brent discussed, are everything. Now he's sharing what he wants you to know about experiences, how they intertwine with experiential, and where to focus your energy for maximum impact. Location: Boston, MA Current Role: SVP Marketing Strategy and Technology, at Cramer, a global brand experience agency One word that best describes how you view the state of marketing today: Rebasing (a wonky word, inspired by my continually slow learning of Git) Tell us a little about your background and how you got to where you are today. My career as an early member of technology startups (two of which IPO’d, the third I co-founded and we successfully sold). Having become accustomed to (or, really, addicted to), the pace of emerging tech and startups, I then grew as an executive through leaderships roles inside top advertising agencies and as the chief digital officer inside MIT. Throughout my career, I’ve seen firsthand how marketing and technology have continued to become more experiential. So, when a leadership opportunity to join a prestigious event and experiential agency arose—Cramer—I quickly jumped on it. Been here for four years of growth, evolution, and fun. What do you wish marketers knew (but you’re pretty sure they don’t)? This series of interviews has covered the major themes... --- ### Marketing B2C: Principales Stratégies, Techniques et Exemples - Published: 2018-10-10 - Modified: 2018-10-10 - URL: https://emarsystest.com/fr/learn/blog/marketing-b2c-principales-strategies-techniques-et-exemples/ - Categories: General, Recommandations pratiques - Translation Priorities: Optional Le marketing B2C est le mieux défini comme étant l’approche consistant à vendre aux consommateurs des biens, des produits ou des services destinés à être utilisés au quotidien. Dans ce guide ultime, nous aborderons le sujet de A à Z afin de vous donner tout ce dont vous avez besoin pour exécuter une stratégie marketing B2C ainsi que des tactiques permettant de convertir les visiteurs et de générer des ventes. Les sujets couverts incluent: Qu'est-ce que le Marketing B2C? Marketing B2C vs B2B: Quelle est la Différence? Comment Etablir la Meilleure Stratégie Marketing B2C pour l’ e-commerce Éléments Clés pour des Campagnes Marketing B2C Réussies Exemples de techniques de marketing B2C qui fonctionnent Pourquoi l'automatisation est-elle si importante pour le marketing B2C? N'hésitez pas à parcourir les sections à votre guise. Qu'est-ce que le Marketing B2C Au cours des deux dernières semaines, j’ai acheté au moins une demi-douzaine d’articles en ligne pour mon usage personnel. Si vous êtes comme moi - ou la majorité des consommateurs – cela vous est probablement aussi arrivé. Bien que je soismarketeur , je suis avant tout un consommateur. Néanmoins, les marques chez lesquelles j’ai acheté ces produits m’ont toutes approché d’une manière ou d’une autre avec des messages marketing et des expériences qui m’ont amené à acheter. Le marketing B2C est un terme général qui désigne l'approche consistant à vendre des biens, des produits et des services aux consommateurs. Il diffère du marketing B2B en ce sens que le marketing B2C implique généralement (mais... --- ### How to Use Facebook Lookalike Audiences and Lead Ads to Drive Acquisition > Social media advertising can help attract whole new crowds you’d have never found. Audience building is critical to growing your database and driving revenue. Learn how to accelerate database growth like never before by running native, relevant Facebook ads to acquire new customers. - Published: 2018-10-09 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/facebook-customer-acquisition/ - Categories: Customer Stories, General - Translation Priorities: Optional Acquiring new customers is critical to business growth. This post is the third and final piece of this series where we’ll show you how to get anonymous audiences to buy from your brand. Today, we’ll talk about how to do this using Facebook. Using Facebook to Drive Customer Acquisition When considering ways to attract new and unknown audiences with outbound tactics that don’t feel as intrusive as traditional ads, think outside the box – or, as the case may be, outside your website. Where else do the digital masses hang out? Social media provides an excellent opportunity to find new individuals who mimic the online behavior of your existing contacts. When done right, social media advertising can help attract new crowds you’d have never found. Facebook, specifically, is still the most popular social network. Facebook is essentially moving responsibility for data collection/use to advertisers. Done responsibly and with transparency, Facebook advertising can help you reach anonymous and new audiences with content that's based on attributes of your existing customers. Let’s explore how. Types of Facebook Advertising With the democratization of data, you have a unique opportunity to reel in new customers from all the major social media platforms with targeted, personalized advertising. Related Content: The Perfect Advertising Campaign Starts with Personalization And Facebook offers two truly actionable opportunities – lookalike audience targeting, and lead ads. Lookalike audiences Lookalike audiences are groups of people to target who are similar to (or “look like”) the people currently engaging with your business. You... --- ### Customer Data Management: Why It Matters & How to Bring it to Life - Published: 2018-09-27 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/why-customer-data-management-really-matters-how-to-bring-it-to-life-7-tips/ - Categories: How to - Tags: big data, customer data - Translation Priorities: Optional What is Customer Data Management? Customer data management (CDM) is the way that brands keep track of, store, and use all of the information — collected from every digital and offline touchpoint — about their customers. CDM can quickly become quite complex in the e-commerce space and for any brand that communicates with customers across their website, mobile, social media, and other channels. Obtaining AND maintaining clean customer data is a critical component of CDM. Without accurate and authentic data, management of it is useless. Brands that ignore CDM or don’t keep processes to maintain clean data do so at their own peril. The same can be said for CRM (Customer Relationship Management) data. If a brand is not properly assessing the interactions between the business and their consumers, they run the risk of basing sales decisions and tactics on unreliable data. This post will explore the best ways to collect, store, use, manage, and derive value from your customer data, plus offer tips to ensure data cleanliness. Why Is Customer Data Management So Important? First-party acquired customer data is the lifeblood of your organization. It’s the truest form of information about your customers because they gave it to you in confidence and in exchange for a promise of value, in anticipation of information about discounts or deals, or directly during a transaction. Customer data that you collected is owned by you, and is, in fact, one of your greatest assets and competitive advantages. Though it may seem obvious, customer... --- ### How to Convert Anonymous Web Visitors [5 Proven Methods] > Accelerate database growth and conversions like never before with email address collection tactics including acquisition boxes, entry and exit intent overlays, and ribbons. Audience building is critical to growing your database and driving revenue. - Published: 2018-09-04 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/how-to-convert-anonymous-web-visitors/ - Categories: Customer Stories - Tags: acquisition campaigns, website personalization - Translation Priorities: Optional Acquiring new customers is critical to business growth. This post is the first of a three-part series where we’ll show you how to get unknown visitors to opt-in or purchase. Today, we’ll talk about how to do this on your website. Customer Acquisition Matters One common denominator sits at the core of every successful, profitable, and self-sustaining e-commerce strategy: acquiring new customers. Customer acquisition is all about getting unknown website visitors to willingly subscribe to your brand. Doing so rests on your keen ability to prove that the value exchange (handing over personal information) will be worth it. #CustomerAcquisition means getting anonymous website visitors to willingly subscribe or purchase — which means proving the value exchange will be worth it CLICK TO TWEET Ultimately, if you want to increase revenue and turn unknown contacts into active customers, you have to optimize your website for conversions and provide personalized experiences — which will help you sit a notch above the other brands all vying for that same customer. There are many ways that today’s most successful and innovative brands are getting anonymous contacts to give their information and become known members of their community/database. We’ll show you how to use 5 tactics, including: Classic acquisition box or sign-up forms Entry overlays as soon as contacts land on your website Banners or ribbons that sit at the top of your web pages Re-permission forms (which help toward further GDPR compliance) Strategic exit-intent popups Best practices for website acquisition According to web marketing... --- ### Revenue, Conversions, and Retention: The Key Metrics of a Healthy Growing Brand > Top-performing SAP Emarsys clients are driving revenue by making strategic decisions around customer acquisition and retention. Alex Timlin digs into SAP Emarsys' customer data to share takeaways and tips. - Published: 2018-08-23 - Modified: 2023-06-09 - URL: https://emarsystest.com/learn/blog/august-benchmark-revenue-conversions-and-retention/ - Categories: Customer Stories, General - Tags: customer data, customer marketing - Translation Priorities: Optional In June 2018 as the GDPR dust started to settle and people got back to business, Emarsys reached another new data milestone: we now profile more than 3 billion consumer contacts — giving us access to one of the world’s most complete data sets in digital marketing. We have also been engaged with brands across different verticals and territories to look at what we can do to help unlock insights from these massive data sets to drive better business outcomes and experiences for the end customers. In the August Benchmark Report, we’ll be looking at key benchmarks for the most important KPIs we see across thousands of e-commerce and omnichannel retail brands to help you make the business case you need to your leadership team to implement new strategies that will accelerate your marketing initiatives. But first, what are the core KPIs we’re seeing across these brands? Revenue Growth The number-one business goal, unsurprisingly, is revenue growth. If you’re not growing, your business isn’t healthy. Investors, board members, and executives, as well as marketing, e-commerce, operational, and technology teams are all most united by this one key metric — revenue. So how are we doing year-over-year, and what’s a “good” revenue growth rate? Across all the verticals we serve, we see a median revenue growth of 8% year-over-year (shown in Chart 1). On the top end, we see fast-growing e-commerce businesses leading the way with 41. 4% revenue growth year-over-year on average — this data set excludes some of the... --- ### 20 Ways to Increase Online Sales During the 2018 Holiday Season - Published: 2018-07-24 - Modified: 2018-07-24 - URL: https://emarsystest.com/learn/blog/20-ways-generate-sales-2017-holiday-season/ - Categories: How to - Tags: holiday marketing, online shopping - Translation Priorities: Optional Santa Claus can’t possibly go through wish lists, build toys, orchestrate delivery plans, and fly his sleigh around the globe alone -- his elves, North Pole staff, and reindeer help him scale his tasks to ultimately delight boys and girls across the world. Similarly, you can turn to AI marketing to help scale your efforts and bring joy to each and every one of your contacts this Holiday season. Why You Need Personalized Marketing CampaignsFor online retailers, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximize revenue. But that process starts well in advance of the snowflakes, stockings, and seasonal spirit. What's at Stake This Holiday Shopping Season? Planning for the holiday season begins during the summer months: RIGHT NOW. And it’s critical that, if you haven’t already begun planning your holiday marketing campaigns, you begin ASAP. Why? The holiday season is vital to overall yearly revenue. Consider these figures:Online shopping sales hit a record high (after eclipsing offline sales for the first time during the 2016 Holidays) in 2017, at $108. 2B -- up 14% from the year prior (Adobe). Mobile sales soared last Holiday season -- up 28% year-over-year to $35. 9B. Retailers reported $7. 9B in online sales on Black Friday and Thanksgiving 2017, up about 18 percent from 2016 (Reuters). Now, more than ever, you have a... --- ### Revolution: The Future of Marketing Starts Here - Published: 2018-07-04 - Modified: 2018-07-04 - URL: https://emarsystest.com/learn/blog/revolution-future-marketing-starts/ - Categories: Customer Stories - Tags: Revolution - Translation Priorities: Optional Revolution. When you hear this word you might think “overthrow or repudiate" and the "thorough replacement of the establishment”; or perhaps you prefer “a sudden, complete, or marked change in something. ”However you view a revolution, it’s clear that marketing is in the midst of one. Consumer shopping habits have changed. They want a more 1-to-1, personalized experience than ever before. And it’s no longer just a nice-to-have, but a must-have for brands to succeed in today’s market. So for brands, what does this mean? It means the way we market to the consumer must change. We must put consumers first and market from their point of view. That’s why we developed Emarsys Revolution. We know marketing must change, we have to revolutionize it. This 3-day event is all focused on the future of marketing. Keynotes from industry leaders, interactive live sessions, and hands-on training labs will push attendees to rethink their marketing strategies. We dive into shifting consumer habits and expectations and how brands can use AI, personalization, and omnichannel strategies to push boundaries and provide unforgettable customer experiences. Read on to learn more about highlights from Revolution 2017 and 2018, reasons why you'll want to attend Emarsys Revolution, and some tips and tricks (including a free downloadable letter) for convincing your boss to send you to Revolution London March 9-11. Highlights from Past Revolution 2017Hosted in Berlin, Revolution 2017 focused on the growing need for 1-to-1 communication and AI's role in helping marketers scale and personalize their marketing.... --- ### What I Want Marketers to Know: Kath Pay, CEO, Holistic Email Marketing > Kath Pay is a Top 50 Email Marketing Influencer, and the UK’s #1 email personalization expert. She’s urging more marketers to think about their strategies from the customer’s POV -- not their own. - Published: 2018-06-28 - Modified: 2018-06-28 - URL: https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-kath-pay/ - Categories: Innovative Perspectives - Tags: expert insights, tips - Translation Priorities: Optional Kath Pay is one of the Top 50 Email Marketing Influencers in the world (Vocus, 2014). She is widely regarded as the U. K. ’s foremost email marketing expert, and frequently works with Econsultancy to lead teaching on personalization in email marketing. She is CEO and Founder of Holistic Email Marketing where her team helps brands like Facebook, Mr. Porter, Barclays, and Hiscox develop marketing programs that achieve true 1:1 personalization. Today, she joins us to share her journey, what she wants marketers to know about email marketing, and how to use email for personalization. Location: London, UK Current Role: CEO of and Head Consultant at Holistic Email Marketing One word that best describes how you view the state of marketing today: Personal Tell us a little about your background and how you got to where you are today. Where to begin? In 1998 I had a web design agency in Australia and we developed the nucleus of an email marketing system, which we used for our clients. Pretty soon, the demand for our system took over the web design agency and my journey in email marketing began! What do you wish marketers knew (but you’re pretty sure they don’t)? From all my years of training and consulting, the one thing I have anecdotally identified that is missing is the practice of focusing on the objective of the landing page/email/campaign/program before its creation. It may seem such a minor detail or such an obvious thing to do, but surprisingly, it’s... --- ### Wie Sie Warenkorbabbruch-E-Mails versenden und so Ihren Umsatz steigern [Beispiele] > Richtig umgesetzt können Warenkorb-Abbruch-E-Mails ein echter Umsatzbringer sein. Hier erfahren Sie, wie Sie Kunden nachträglich konvertieren können. - Published: 2018-06-13 - Modified: 2018-06-13 - URL: https://emarsystest.com/de/learn/blog/warenkorbabbruch-emails-versenden-und-umsatz-steigern/ - Categories: Innovative Perspectives, Wichtige Erkenntnisse - Tags: email marketing, shopping cart abandonment - Translation Priorities: Optional Ich war erschrocken, als ich erfuhr, dass mehr als 3 von 4 Personen, die auf einer Webseite einen Warenkorb füllen, den Kauf NICHT abschließen (der durchschnittliche Wert abgebrochener Warenkörbe lag 2017 bei etwa 79%). Warenkorbabbrüche sind in allen Branchen und auf allen Endgeräten weitverbreitet. Umso höher der Anteil abgebrochener Warenkörbe in Ihrer Branche ist, desto wertvoller und wichtiger sind Kampagnen, in denen das Interesse der Kunden erneut geweckt wird. Quelle der Bilder: Barilliance via Statista Es besteht ein klarer Zusammenhang zwischen kleinen Bildschirmen und einem erhöhten Aufkommen abgebrochener Warenkörbe. Quelle Auf den Punkt gebracht, bedeutet das: Kunden gewinnen und sie zum Online-Kauf anregen (besonders beim ersten Kauf) ist SCHWIERIG. Genauso schwierig ist es, durch die vielen E-Mails durchzukommen, die jeder Ihrer Kontakte täglich erhält (Milliarden-Mails werden täglich versandt). Doch es gibt Hoffnung. Ungefähr 44% aller Warenkorbabbruch-E-Mails werden von den Kunden geöffnet. Der Wert von Warenkorbabbruch-E-Mails Was sind Warenkorbabbruch-E-Mails? Warenkorbabbruch-E-Mails werden verschickt, wenn man einen Warenkorb für eine bestimmte Zeit unbeaufsichtigt lässt, den Browser verlässt, die App oder eine andere Einkaufsplattform, mit gespeicherten Artikeln im Warenkorb, schließt. Diese E-Mails erinnern den Käufer daran, dass er etwas Wertvolles in seinem Warenkorb zurückgelassen hat. Häufig werden die Artikel aus dem Warenkorb empfohlen oder ähnliche Artikel vorgeschlagen. Warenkorbabbruch-E-Mails geben den Kunden eine zweite Kaufchance. Sie: Ermöglichen höhere Umsätze, indem Sie den Kunden zum Abschluss des Kaufes zurückbringen Können vollständig automatisiert werden. Sobald sie aktiviert sind, muss also nicht weiter über sie nachgedacht werden Können dynamische Incentives miteinbeziehen, die auf dem Wert des jeweiligen Warenkorbs... --- ### 3 Ways to Future-Proof Your Digital Marketing Strategy - Published: 2018-05-23 - Modified: 2018-05-23 - URL: https://emarsystest.com/learn/blog/3-ways-future-proof-digital-marketing-strategy/ - Categories: Thought Leadership - Tags: customer data, ecommerce trends - Translation Priorities: Optional Even though we’ve long surpassed the “Mad Men” age of advertising, I’ve seen, first-hand, too many marketing organizations that are still holding on to old methods of marketing like batching and blasting. Too many brands are still trusting their guts and distributing one-size-fits-all messages. But is this really the best way to capture audience attention, and earn their loyalty? Can we all agree that one core purpose of marketing is to generate maximum conversions for minimum investment? If we can, then we can also concur that: Obtaining that audience/community/database needs to be accomplished as strategically, efficiently, and cost-effectively as possible -- which requires enhanced methods of acquisition and intelligent marketing An ever-evolving digital landscape requires that we adjust with new and novel approaches; and that What worked in 2000 -- just having a website, blog, social presence, and running digital ads where we think our targets spend time -- certainly won’t work in 2018 If a core purpose of #marketing is to generate maximum conversions for minimum investment, then we must be intelligent, novel, & strategic w/ modern-day approaches CLICK TO TWEET As a forward-leaning digital brand, how can you prepare for the next five years and cultivate your community in the most effective way? Let’s outline three ways. Use Artificial Intelligence to Augment Your Marketing Artificial intelligence is the study of building systems that can make intelligent decisions and is the “blanket” technology under which other capabilities like deep learning, machine learning, pattern/image recognition, neural networks, natural language processing,... --- ### How to Run A Successful Marketing Campaign [11 Steps] - Published: 2018-05-10 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/11-marketing-campaigns-right-now/ - Categories: How to - Tags: email marketing, omnichannel marketing, SMS marketing - Translation Priorities: Optional Your Complete Checklist for Marketing Campaign Success When it comes to a successful marketing strategy, creating engaging experiences across channels should be at the top of your list. Customers no longer shop on a single channel; instead they bounce between several channels during research before ultimately purchasing through their preferred channel, making omnichannel marketing campaigns more valuable than ever. In an effort to win loyalty, marketers should be creating every possible chance for engagement with their contacts. And what better way to do that than by meeting customers in the channels where they prefer to browse or purchase? Not all customers will engage with you on every channel you have, but it’s important to offer different channels to ensure you capture all of your contacts’ behavior wherever they prefer to engage with you. 11 Steps to Run a Successful Marketing Campaign Don’t panic if you don’t have all your channels up and running, there’s still time to lay the groundwork for achieving marketing campaign success. Follow these 11 steps: Clean Up Your Data Launch Personalization on Your Website Set Up a Welcome Series Automate Abandoned Cart Emails Create Browse Abandon Emails Drive Email Subscribers to Mobile Lead Mobile Subscribers to Your App Start Using CRM Ads to Drive Conversions Boost Sales with User-Generated Content Generate In-Store Purchases Promote In-Store Cross-Channel Opt-Ins 1. Clean Up Your Data Before you can apply data-driven insights to your marketing, you first need clean data. Before you start planning elaborate campaigns to drive traffic, create... --- ### What I Want Marketers to Know: Ann Handley, Chief Content Officer, MarketingProfs > Ann Handley is a writer at heart. She's been writing, publishing, and disseminating quality content since she was a young girl (literally and is sharing what she's learned in our "What I Want Marketers to Know" series. - Published: 2018-05-03 - Modified: 2018-05-03 - URL: https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ann-handley/ - Categories: Innovative Perspectives - Tags: expert insights, tips - Translation Priorities: Optional What's your angle? How well-written is your content? Will it pique interest, capture and keep it, and inspire action? Ann Handley has been a writer ever since she was a little girl, and has since learned the ins and outs of how to leverage exceptional content for publishing and marketing success. But lucky for us - she hasn't lost her passion for the craft! She joins us to share more of her story. Location: Boston, MACurrent Role: Author, Speaker, and Chief Content Officer of MarketingProfsOne word that best describes how you view the state of marketing today:Unprecedented (Can I have two? Exciting! )Tell us a little about your background and how you got to where you are today. When I was 8 years old, I wrote in my diary that I wanted to be a “writter. ” But even then I thought my diary was boring. I wanted an audience — someone to interact with. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet! ). The Internet hadn’t happened yet, either. As a kid in the Boston suburbs, my ability to build an audience was limited. So I created a neighborhood newsletter, which I delivered on my bike to my neighbor’s mailboxes. When I got older, I wrote to a bunch of pen pals around the world. And because my life was pretty boring, I invented new lives for myself and wrote about them to my pen pals. I researched places I’d never been and things... --- ### How Marketing Automation Leads to Personalized Customer Experiences > Understanding how to leverage marketing automation is critical for fully engaging audiences and creating more personalized customer experiences. Using automation tools gives you the ability to provide valuable, relevant, and personalized content. Learn more about marketing automation today. - Published: 2018-04-25 - Modified: 2022-04-01 - URL: https://emarsystest.com/learn/blog/marketing-automation-leads-to-personalized-customer-experiences/ - Categories: Behind the Tech, General - Tags: automation, personalization - Translation Priorities: Optional The “marketing automation” landscape continues to grow in terms of popularity, vendor options, and global users. B2C marketing automation usage continues to steadily rise. Roughly 400,000 of your peers use automation tools, and by 2020, that number will reach half a million. Source Mar-tech has evolved in every aspect from system capacities and capabilities to channel-specific features. The automation space is metaphorical crockpot, equal parts (increasingly complicated) software, (increased customer) data, and blueprints, campaign coordination tools, and the like. Complex as the systems and software may be, marketing automation affords us, as marketers, the ability to create personalized experiences that were previously unimaginable — or at least which we used to be incapable of creating for massive audiences at scale. And with the inflated expectations among your customers, the time is now to begin to leverage B2C marketing automation software in the right ways that allow us to create real value. But the (first) question to ask isn’t what marketing automation platform you should use, or what features can drive the most ROI. It isn’t how much storage or data or processing the platform can produce. The question is this: “how can I use marketing automation tools in the best way to create the most utility for each individual customer based on who they are and what they like? ” Using Marketing Automation for Utility As Jay Baer recently explained at Revolution Las Vegas, “We have access to extraordinary technology that would have been unthinkable just a few years ago.... --- ### The 15 Biggest Email Deliverability Myths: Debunked - Published: 2018-04-17 - Modified: 2018-04-17 - URL: https://emarsystest.com/learn/blog/15-email-deliverability-myths/ - Categories: How to, Thought Leadership - Tags: email deliverability, email marketing - Translation Priorities: Optional There’s a lot that goes into sending a successfully-delivered email beyond just pushing the “send” button within your ESP or marketing platform. How can you keep your IP from being blacklisted? How can you be sure your emails are being opened and read rather than unsubscribed from or deleted outright? What kind of content affects the chances of inbox placement versus your message being marked as spam? Separating fact from fiction isn’t as cut and dry as you might think. We’ve created the ultimate list of 15 email deliverability myths to help ensure you’re on the right track. General Email Marketing Myths 1. Email marketing is dead and emails won’t be read. Let’s get this one out of the way first. Email offers the best ROI of any digital channel with a median ROI of 122%! Email is not dead -- it's STILL the hottest commodity out there. 2. More emails = more revenue. Quantity sometimes -- but not always -- has something to do with revenue. A better way to think about amount is that more valuable emails will lead to more revenue. Sending to frequently leads to irritated customers who don't want repetitive, annoying emails... those will result in lower deliverability and less business. 3. Mass sends to broadly segmented lists are good enough. Just because something’s the status quo doesn’t mean it’s the best you can do. Brands using personalized emails are seeing these more relevant messages outperform standard mass sends. Are you sending relevant content that’s... --- ### What These 5 Amazing Companies Do Will Make You Rethink Your Marketing - Published: 2018-04-10 - Modified: 2018-04-10 - URL: https://emarsystest.com/learn/blog/5-amazing-companies-will-make-rethink-marketing/ - Categories: General, How to, Thought Leadership - Tags: customer data, ecommerce trends - Translation Priorities: Optional What brands do you use most (think mobile apps)? Come up with one or two in your head. Chances are, at least until now, you haven’t put an excessive amount of thought into why you use the apps/platforms you do or what they do differently than every other company -- you just know you use certain social platforms or apps like crazy. They have “it,” whatever “it” is. If you thought of Google, Apple, Amazon, Microsoft, or Facebook, then, like almost everyone else in the world, you’re a consumer of one or more of today’s most valuable companies. Though these “Fearsome Five,” as they’ve been dubbed, have been the world’s most dominant brands for the last five to ten years, they weren’t even in the top 20 just two short decades ago. What’s changed? And what do these brands all have in common that make them so different -- so valuable? It has to do with their market share, sure. Each has revolutionary technology and owns a large portion of their respective market. But how and why? The answer has to do with data, channels, and the experience each offers. SourceWhy are Google and Apple noticeably more valuable than the rest? Time and data. Apple and Google are more than brands that sell -- they are ingrained in our lives, the foundation for some of our most basic daily tasks. iPhones are as much a part of us as our own hearts, and the constant use of these devices and... --- ### Personalized Marketing: Everything You Need to Know - Published: 2018-04-06 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/personalized-marketing-everything-you-need-to-know/ - Categories: How to - Tags: content personalization, personalization, personalized marketing, website personalization - Translation Priorities: Optional Personalized marketing can be a make or break experience for customers when it comes to your brand standing out from the competition. And with 75% of consumers now expecting personalized communication from brands, it’s also no longer an optional strategy for brands who want to find success in 2019 and beyond. New to personalized marketing or looking for additional insight for a personalized campaign? In this article, we’ll break down everything you need to know about creating personalized marketing campaigns. We’ll address: What Is Personalized Marketing? Why Is Personalized Marketing So Important? 3 Essential Elements of Personalization Tips for Creating a Successful Personalized Marketing Campaign Applying Personalization on Your Website 5 Real-World Examples of Personalized Marketing Campaigns 3 Personalized Marketing Trends to Watch for Preparing for the Future of Personalization What Is Personalized Marketing? Personalization has become one of the number-one demands from consumers over the past two years. Bland, one-size-fits-all communication no longer cuts it in the eye of your customers. You must turn to personalized marketing to succeed in 2019 and beyond. So what exactly is personalized marketing? Personalized marketing is the implementation of a strategy that deploys individualized content to contacts through the collection of data, data analysis, and the use of automation technology. The goal of personalized marketing is to drive engagement among your customers or prospective customers by treating them (and communicating with them) like an individual. Consumers want to be treated like humans. They want brands to know them, know what they like, their... --- ### What I Want Marketers to Know: Paul Roetzer, Founder, Marketing AI Institute > Paul Roetzer, CEO of PR 20/20 and founder of the Marketing Artificial Intelligence Institute, offers his thoughts on how AI is currently, and will impact digital marketing in the near future. - Published: 2018-04-05 - Modified: 2018-04-05 - URL: https://emarsystest.com/learn/blog/want-marketers-know-paul-roetzer-founder-marketing-ai-institute/ - Categories: Innovative Perspectives - Tags: expert insights, tips - Translation Priorities: Optional Paul Roetzer shares the excitement we have here at Emarsys for artificial intelligence marketing. He is also a renowned industry expert across digital, content, and inbound marketing. In addition to penning two books, he founded his own agency, PR 20/20. As if that's not enough, Paul also founded the Marketing Artificial Intelligence Institute, which seeks to educate marketers on the potential of AI, and its practical applications for marketing. And now he's here, joining our Q&A series to share what he wants marketers to know. Location: Cleveland, Ohio. Current role: CEO of PR 20/20 and Marketing Artificial Intelligence Institute. One word that best describes how you view the state of marketing today: Elementary. Tell us a little about your background and how you got to where you are today. PR 20/20 originated from a feeling of desperation and a moment of inspiration. Sitting at my desk in February 2004, I had grown weary of the billable-hour battle being fought every day, and the marketing agency world’s obsession with meaningless metrics (e. g. impressions, ad equivalency, PR value) to validate outputs that had minimal impact on the bottom line. I believed the industry needed a “new vision,” so I typed “ PR 20/20” at the top of a blank page, and began writing my manifesto of sorts. That document served as the basis for an evolved agency model based on standardized services and set pricing. I launched PR 20/20 in November 2005 after 21 months of planning. It was the most... --- ### 5 Big Data Examples to Boost Your Next Email Marketing Campaign - Published: 2018-04-03 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/blog/5-big-data-examples-boost-next-email-marketing-campaign/ - Categories: General, Thought Leadership - Tags: big data, email marketing - Translation Priorities: Optional Big data refers to a data set that is too large and complex to manage without advanced database management tools or marketing automation solutions. The term certainly isn't new, but wise marketers are using it every day. That's because they know big data remains a critical piece to unlocking the full power of personalized email marketing. When used correctly -- by both the marketer and by the machine (AI, machine learning, etc. ) -- big data can make it possible to send timely, relevant emails to your customers or contacts. And we all know by now that customizing emails for each individual is well worth it: personalized emails that leverage the right data sets improve click-through rates by 14% and conversions by 10% (Aberdeen). And, according to Experian, personalized emails drive 6x higher transaction rates. So, how can you use big data in your email marketing campaigns? 5 Big Data Examples to Boost Your Email Campaigns When it comes to “big data,” we want to start by, ironically, keeping our campaigns small and focused based on what data we can isolate and use in actionable ways. We also want to think about “who” (the customer) and “what” (the experience) we want to do, as opposed to what data we want, in order provide a more customer-centric experience. Think less about data or segments, and more about experiences. What end result do you want to achieve? Then, determine what data you need to enhance and personalize that email experience. 1. Give... --- ### What I Want Marketers to Know: Chelsea Mueller, CMO, CTD, Inc. > Chelsea Mueller is a marketing leader with a wide array of experience. She currently leads the marketing team and sets the strategy at a pure play e-tailer that's using AI marketing to drive engagement and revenue. She shares her perspectives on AI, marketing, and machines. - Published: 2018-03-22 - Modified: 2018-03-22 - URL: https://emarsystest.com/learn/blog/what-chelsea-mueller-wants-marketers-to-know/ - Categories: Innovative Perspectives - Tags: expert insights, tips - Translation Priorities: Optional Chelsea Mueller is a multi-talented CMO who, among many other successes, has lead her marketing team in the incorporation of AI into their marketing strategy to increase customer engagement and conversions. Since adopting AI marketing technology, Chelsea’s pure play e-tail company has seen a:● +12% increase in open rate● +8% increase in click-through rate● +56% increase in open rate for browser abandonment notificationsShe’s helped lead initiatives using AI to automate replenishment campaigns, simplify email management, and optimize subject lines. Today, she’s sharing exactly what she wants marketers to know about tech, AI, and leveraging data at scale. Location: Fort Worth, Texas. Current Role: Chief Marketing Officer at CTD, Inc. One word that best describes how you view the state of marketing today: Evolving. Tell us a little about your background and how you got to where you are today. I started my career in journalism, working on the editorial side at newspapers before transitioning into marketing (spoiler: newspapers were not a booming business 15 years ago, either). Being a journalist required understanding people, their motivations, and what would get them to talk. Transitioning that into marketing meant leveraging those emotional drivers that get people to buy. In marketing as in journalism, it’s all about the right messaging to the right people. I’ve sold knights on horseback to moms of 10-year-old boys (Medieval Times), red-carpet jewelry to celebrities (Ylang 23), the perfect centerpiece bowl to newlyweds (Nambé), and the right MOLLE gear for a weekend at the range (Cheaper Than Dirt).... --- ### The Complete Guide to AI Marketing in 2018 - Published: 2018-03-16 - Modified: 2018-03-16 - URL: https://emarsystest.com/learn/blog/complete-guide-to-ai-marketing/ - Categories: How to - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional The marketing landscape is changing, and artificial intelligence is on the forefront of this change. Customer expectations are growing and the demand for a one-to-one personalized experience has taken center stage. As these changes are happening, many marketers are turning to artificial intelligence to supplement and enhance their marketing strategies. If you’re just getting started with AI marketing or looking to enhance the strategies you already have in place, this ultimate guide to AI marketing will help you dive further into the intricacies of using artificial intelligence in marketing. This guide to AI marketing covers: What AI marketing is Why AI marketing is so important 5 examples of AI marketing How to successfully leverage AI in marketing The impact of AI marketing across industries How AI will impact marketing in 2018 and beyond Myths and misconceptions about AI marketing What Is AI Marketing? For many marketers, the problem with marketing today isn’t a lack of knowledge or skill to create personalized campaigns, but a shortage of time. With so many different opportunities to collect so much data from customers, there’s no way for a single person to take that data, uncover insights, and then set up automated marketing campaigns for each individual. Human-driven personalization just doesn’t scale. Artificial intelligence marketing is the solution to that problem. AI marketing is a method of leveraging customer data and AI concepts like machine learning in marketing strategies to anticipate your customer’s next move and improve the customer journey through relevant content and individualized... --- ### The Definitive Chapter Guide to Re-Permissioning Campaigns for GDPR [Examples] - Published: 2018-03-06 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/definitive-chapter-guide-re-permissioning-campaigns-gdpr-examples/ - Categories: General, How to - Tags: email deliverability, GDPR - Translation Priorities: Optional This post is a comprehensive guide put together by Emarsys strategic and email deliverability experts Sonal Mistry and Rin Chau -- big thanks to them for for their time, energy, and insight. If your organization relies on consent as the lawful reason for processing personal data, you must make sure that data you hold is GDPR-complaint in order to continue using it. You must also have an audit trail of how, when, and where consent was obtained, so that you can provide evidence if required. If you don’t, you likely need to create some sort of re-permissioning campaign. In this ultimate guide, I teamed up with two of my colleagues to create the BEST resource on the Internet that will help you understand, create, and implement re-permissioning campaigns -- not just for GDPR, but anytime -- where we’ll show you exactly: What re-permissioning campaigns are intended to do Key considerations to keep in mind when executing a successful re-permissioning campaign, and Good examples of multichannel re-permissioning campaigns so that you can start creating your own Table of Contents Chapter 1: Understanding why GDPR Warrants Re-Permissioning When to re-permission Intent of re-permissioning Chapter 2: Planning, Building, & Executing a Re-Permissioning Campaign: Where to Start Target list Segmentation rules Cadence/volume Channels Chapter 3: Examples Selfridges: re-permissioning in existing email campaigns The North Face: re-permissioning in "win back" emails Grobag: email and social media Manchester United: best overall example Essex and Herts Air Ambulance: direct mail Chapter 4: Now What? Scaling re-permissioning campaigns... --- ### The Best of Both Worlds: Email Marketing & Personalization - Published: 2018-02-27 - Modified: 2018-02-27 - URL: https://emarsystest.com/learn/blog/email-marketing-personalization/ - Categories: Thought Leadership - Tags: email marketing, personalization - Translation Priorities: Optional IntroductionEmail marketing and personalization are no longer mutually exclusive. Simply including “Hi ” as the salutation of your email is not just expected, but only the tip of the personalization iceberg. Today, we’re going to talk about how the two previously separate disciplines of email (been around for a long time) and personalization (still penetrating the market in new ways) are on a collision course, and look at how you can incorporate personalization WITHIN your emails. Email personalization statsPersonalization is an integral part of a modern marketing approach yet 60% of marketers admit they’re challenged to personalize content in real-time. Additionally, with personalized emails, you:Will see better engagement. If you personalize emails, you’ll see about a 14% increase in click-through-rate a 10% boost in conversions (Source)Have an opportunity. Only 39% of retail brands send personalized product recommendation emails (Source)Will boost transactions. Personalized emails increase sales by a factor of six (Source)So, how is it done? Let’s look at 5 techniques to personalize emails. Automating Email Send Times and Using the Best ImageryThe technology that enables personalization across your email campaigns also automates elements like best send time for each individual, as well as the best images to get engagement. Automating send timesPersonalization is more than just customized creative, subject lines, names, and the like. It extends beyond content -- true personalization means catering to how, what, and when customers want to hear from you. The when is crucial. Which is more effective: sending an email to your database at an... --- ### What I Want Marketers to Know: Alex Timlin, VP of Client Success, SAP Emarsys > Alex Timlin, VP of Client Success at SAP Emarsys, drives adoption and growth across 1,200+ clients in more than 100 countries. He shares the most important aspects of digital marketing since his introduction into the industry more than 20 years ago. Learn more about the change that digital marketing has experienced. - Published: 2018-02-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/alex-timlin-wants-marketers-to-know/ - Categories: General, Innovative Perspectives - Tags: expert insights, tips - Translation Priorities: Optional Since the day I began collaborating (mostly on content related to stats and best practices for our clients) with Alex Timlin, I’ve been struck by his depth of knowledge, ability to derive rich insights from data, and willingness to co-create awesome articles. Alex is VP of Client Success at here Emarsys. In his role, Alex drives adoption and growth across 1,200+ clients in more than 100 countries to help them reach their customers across billions of engagements. He is a long time member of the Direct Marketing Association's Customer Engagement Council, Marketing Intelligence Hub, and is a regular industry speaker. Today, he’s sharing his thoughts on the state of marketing, and where it’s going. What is your location: London Current Role: VP, Client Success, Global One word that best describes how you view the state of marketing today: Fragmented Tell us a little about your background and how you got to where you are today. After 12 years in the digital marketing space, I joined Emarsys in 2009 -- first working in International Business Development but was given the opportunity to drive our global expansion into Russia, Turkey, Dubai and the Middle East as “Director of New Markets. ” As we’ve grown from 500 to 1,200+ clients, our business focused much more on driving adoption and value for our existing clients to help build the Emarsys brand. I was given the chance to lead the introduction of a Client Success function at Emarsys to help drive our clientele and our... --- ### Improving the Customer Experience with Email Personalization: posterXXL’s Story > posterXXL, a German print company uses SAP Emarsys’ AI-enabled marketing platform to advance its email marketing program with dynamic content. - Published: 2018-02-15 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/posterxxl-improves-customer-experience-with-email-personalization/ - Categories: Customer Stories, General - Tags: dynamic content, email marketing - Translation Priorities: Optional This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in learning more? Click here. German Print Company Needed to Stand Out from the Competition The print business in Germany is a highly competitive industry, once entirely dominated by brick-and-mortar companies. As e-commerce has evolved, the print playing field has opened up to any company who can identify their customer and then accurately target and establish a relationship with them. That means that smaller print e-commerce companies have to capitalize on the best digital marketing channels at their disposal. It starts with email, but could easily branch out into website, mobile, and push notifications. Related Content: Owning Email Success in a Mobile-First World PosterXXL knew it had to win new customers away from the competition. And it would have to do it all online, using email. Choosing the best email partner was an intimidating task because there were tons of ESPs in the German and European market. A “typical” email consultancy would not suffice for posterXXL; they needed something exceptional and not just a new piece of software that would be pitched as the only solution they’d ever have to buy. PosterXXL needed an edge that would give them a chance to disrupt the print competition. Better Content at the Right Time for Increased Engagement Conversions are the endgame of any campaign, but audience engagement is a close second. The more interaction you get from customers, the more likely those customers... --- ### A Guide to Website Personalization: Definition, Benefits & Examples > Your website is a great channel to create personalized experiences in the digital world. Learn how you can turn your website into your most valuable marketing channel with website personalization examples for inspiration. - Published: 2018-02-01 - Modified: 2021-03-05 - URL: https://emarsystest.com/learn/blog/3-powerful-website-personalization-examples/ - Categories: Customer Stories - Tags: marketing strategy, personalization - Translation Priorities: Optional I used to stop in the local Chipotle in my hometown so often that I recognized almost every employee. They knew me as well. "Veggie burrito bowl today, ma’am? " they’d ask. Oh, I used to live off of those things. And although the vegetarian burrito bowl was my standard choice, they began to know me so well that they would sometimes recommend specials or new menu items they thought I might like – and they were almost always right! The team knew me so well that I grew to expect that kind of personalized treatment – they knew me, they knew my name, and successfully predicted what I wanted based on previous interactions. Many boutiques, small retail stores, and local restaurants that thrived in the pre-digital era provided these "personalized experiences" anytime because they quite literally knew you. As consumers, the value we place on personalization hasn’t changed and our expectations for it have only grown. But the techniques and platforms that enable personalization have transitioned from in-person to online. And as a brand, if you’re trying to create personalized experiences in the digital world, your website is your best bet to capitalize on this promise. There is now an incredible opportunity to set your brand apart from the competition by leveraging your website as your most valuable, strategic marketing channel. Tactics that we’ll cover to help achieve this include: Using modal overlays to get opt-ins on entry or exit intent; Embedding custom messages within your website; and Offering... --- ### 4 Email Marketing Strategies Every Marketer Should Know - Published: 2018-01-31 - Modified: 2018-01-31 - URL: https://emarsystest.com/learn/blog/4-email-marketing-strategies-every-marketer-should-know/ - Categories: General, How to - Tags: email marketing, email optimization - Translation Priorities: Optional 4 Email Marketing Strategies Every Marketer Should Know As new channels emerge, email is one of the only constants for consumers. They are still opening emails, reading them, and purchasing products because of them. Email is still the number one channel for ROI (among all digital marketing mediums) for a reason. It works. But expectations of emails have changed — and rightfully so. The more success marketers find with email marketing, the more we try to exploit the channel for more wins. We’re sending more emails with more offers than ever before. One problem. If we’re all sending more emails, our contacts are receiving more emails. Now take a step back and rethink your email strategy. Are the emails you’re sending strong enough to cut through the clutter to reach each of your contacts? Is the contents engaging enough to earn clicks from your contacts and result in purchases? Chances are they’re not. Customers are no longer accepting stale, one-size-fits-all emails, rather they expect to open an email and find it tailored to their needs, wants, and expectations. And many emails fall short of this expectation. Many are developed and deployed using old strategies that gave many marketers success years ago, but simply aren’t as promising anymore. Many marketers are stuck in the past -- relying on strategies and tactics that worked once, but now fail to deliver the same rush of results. The pressures on marketers are building to produce the same results with outdated strategies and tactics. 4... --- ### Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes] - Published: 2018-01-24 - Modified: 2018-01-24 - URL: https://emarsystest.com/learn/blog/email-digital-id/ - Categories: How to - Tags: email marketing, retargeting - Translation Priorities: Optional Email is the most effective digital communication channel and delivers the highest ROI (email marketing generates $38 for every $1 spent) of any marketing tactic. It’s also the key to unlocking a consumer’s entire Internet-based life and, thus, your omnichannel marketing strategy – but it all starts with the Digital ID. The Digital ID is your pot of gold when it comes to understanding customers’ online behavior. It’s the centerpiece of who they are on the Internet – a lens into nearly every crucial aspect of their digital footprint. Essentially a customer’s email address, the Digital ID can help you understand where customers have been spending time online, what they’re purchasing, and even what they’re likely to purchase in the future. An email-first mentality is the gateway for any company that wants to be “omnichannel” and, ultimately, fulfill their customers’ insatiable desire for personalized browsing, shopping, and overall brand experiences. And it’s all based on consumer movement, data generation, and the Digital ID. What is the Digital ID? Before we jump into what, exactly, the Digital ID is, let’s look at why it matters. In today’s digital universe, consumer technology has changed the game for digital marketers. Email is the one constant amid a sea of movementIf there’s one word to describe the ebb and flow of behavior and consumption of popular consumer technology, apps, and devices, it’s movement. We move from seeing a review for a movie on our iPhone to watching it on Netflix via our iPad. We... --- ### How Runtastic Uses Marketing Automation to Personalize 8M+ App-Based Messages per Month - Published: 2018-01-17 - Modified: 2021-08-27 - URL: https://emarsystest.com/learn/blog/runtastic-uses-ai-marketing-automation/ - Categories: Customer Stories - Tags: mobile marketing, push notifications - Translation Priorities: Optional This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in learning more? Click here. Warming Up Outside of work, running is one of my main passions, helping me stay sane and in shape. Even though I love my job, there’s a well-defined line between my work life and my fitness life. That’s why I’m so envious of Stephanie Peterson, CMO at Runtastic, and her team. Runtastic, an Adidas-owned, Austria-based mobile fitness brand, was formed with the purpose of helping people lead their best lives – and connecting with its customers through engaging content, coaching, and community experiences. It built, owns, and operates about two dozen fitness-related mobile apps. Runtastic allows its user base of more than 90,000,000 customers to develop personalized fitness plans, track their workouts and progress, and even compare workouts with other users. Using its namesake app, Runtastics users can track numerous metrics like distance, time, pace, and calories across 18 different languages. They can also sync their data to Runtastic. com for analysis and tracking. Source But with a growing user base across multiple apps, devices, and channels, Runtastic needed a way to unify all its customer data and provide relevant, engaging communications to subscribers. Runtastic needed to use data collected via its mobile apps to execute timely, relevant emails and in-app/push notifications. Peterson recently spoke at Emarsys Revolution in Berlin, and discussed how the innovative fitness brand is adjusting to new digital trends and forging personalized... --- ### Using AI for Marketing: How Machines Optimize Decision-Making - Published: 2018-01-16 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/ai-marketing-optimizes-decicion-making/ - Categories: Behind the Tech, General - Tags: artificial intelligence, data science - Translation Priorities: Optional This article features content from Revolution 2017. Join us for in London March 2020 for our next event. Interested in learning more? Click here. Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, the further detail you go into with each customer, the more complicated your predictions become. At the recent Emarsys Revolution event in Berlin, Physics Professor and Founder of BlueYonder, Dr. Michael Feindt, spoke about the state of prediction today and how artificial intelligence (AI) is taking data analysis far beyond what humans can do on their own. Knowing Your Customer in an Uncertain World Data not only helps us understand what happened in the past, but also provides clues about what we can expect to happen in the future. Some things like recency and spend amount can follow defined patterns that you can translate into a personalized email or offer. Without a technology solution, you might be able to sift through the data for a single customer by herself in a day. Now think about doing that for thousands of customers, each with thousands of data points. That’s where marketing teams begin to look for software or third-party services to scale all that analysis. And because predicting customer behavior as a central strategic activity for marketing, we must go beyond finding faster ways to make sense... --- ### Building vs. Buying Marketing Automation Software: Pros and Cons [Infographic] - Published: 2018-01-11 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/build-vs-buy-marketing-automation-software-infographic/ - Categories: Thought Leadership - Tags: automation, new marketing technology - Translation Priorities: Optional Building your own, AI-enabled, complex marketing automation software in-house could cost the equivalent of: Buying 1,000,000 acres worth of “lunar land” on the moon ($30M) + Buying 10 Koenigsegg CCXR Trevitas – the world’s most expensive car ($48M) + Floyd “Money” Mayweather’s payday from the McGregor fight ($100M) + Netflix' payout to keep Friends on its docket through 2019 ($100M) + PepsiCo’s market value ($160M) + Building the Titanic (adjusted for today – $174M) + Buying America’s largest mansion, a 29-bedroom palace in the Hamptons ($200M) ... For a grand total somewhere north of $800M! Related Content: Building Your AI Marketing Ship: A (Step-By-Step) Guide to Enterprise AI Marketing Adoption Since the average marketing team gets 11% of their company’s overall budget, building one’s own full-fledged automation platform – at least one that’s worth building – is, for all intents and purposes, a virtual impossibility. The only legitimate option for serious digital marketers is buying. But fear not! Buying isn’t so bad. It’s a heck of a lot more affordable – and if you choose the right platform, it’s also likely to be more reliable, more manageable, and exponentially more effective. This infographic lends more insight to help you decide whether you need marketing automation software, the benefits of building vs. buying as well as the costs, plus other key considerations: Ultimately, marketing automation software will help you: Increase conversions Exceed marketing goals Eliminate manual, repetitive tasks Refocus on strategy rather than execution The real question to ask isn’t whether... --- ### What I Want Marketers to Know: Ohad Hecht, CEO, SAP Emarsys - Published: 2018-01-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/blog/what-i-want-marketers-to-know-ohad-hecht/ - Categories: General, Thought Leadership - Tags: expert insights, tips - Translation Priorities: Optional Ohad Hecht is absolutely one of the most cultured individuals I’ve met. Read on and you’ll see why. He’s a polyglot – fluent in English, German, Hebrew, and Chinese. He’s lived in Europe, Asia-Pacific, the Middle East, and as of recently, now resides here in Indianapolis, IN, USA. A little background on Ohad: He built Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. He was appointed CEO in July 2016. In addition to serving as a great global leader here at Emarsys, Ohad is also one of the sharpest marketing minds I have had the pleasure of working with. And here’s what he wants marketers like you to know. Current Location: In the cloud. Literally. Flying from Europe to the U. S. Current Role: CEO at Emarsys. One word that best describes how you view the state of marketing today: Challenging. Tell us a little about your background and how you got to where you are today. I was born and raised in Israel – but I consider myself a citizen of the world (especially over the past 20 years). I’m married with three children. I’m a marketer by profession, with a deep love for sports, reading, good food, and wine. I’ve worked in three different industries on four continents, which taught me a lot about value creation from different angles, as well as working with people in different cultures. I was an Emarsys customer in Hong... --- ### 15 Must-Read AI Marketing Articles from 2017 - Published: 2017-12-27 - Modified: 2023-08-30 - URL: https://emarsystest.com/learn/blog/15-must-read-ai-marketing-articles-2017/ - Categories: How to - Translation Priorities: Optional 2017 is just about over. It’s been a year of a lot of political and societal commotion and change. In the midst of it all, the retail and e-commerce space has seen its share of changes, too, as companies have been focused on: Speed and ease. Most retailers have been focusing on eliminating unnecessary steps for customers (e. g. frictionless customer experiences). Amazon Prime is setting the standard for quickness in terms of delivery – and companies like Target and Walmart are following suit. More digitally-focused (as opposed to in-store). For the first time in 2016, online Black Friday sales eclipsed in-store sales. The trend continued this year with U. S. retailers generating $7. 9 billion in Black Friday sales (up 18% from last year). The majority of progressive brands have prioritized the online experience – making it swift, pleasing, painless, and personal. Personalized (customized on a 1:1 level) experiences. Many consumer brands are beginning to understand that mass email distribution, static web product recommendations, and manual segmentation of data are no longer cutting it. They’re going beyond those, using marketing automation software to scale personalized marketing. With all of this change, it can be difficult to stay on top of what’s happening in the world of marketing technology, and AI marketing (and, most importantly, what it all means for you). So, I’ve curated a list of several of our favorite articles from 2017, plus even more “must-read” articles from elsewhere on the web. It’s all to help you end... --- ### Personalizing the Travel Experience: A Soup-to-Nuts Guide for AI-Driven Journeys Across Web, Email, and Mobile - Published: 2017-12-19 - Modified: 2022-04-07 - URL: https://emarsystest.com/learn/blog/ultimate-guide-personalizing-travel-experiences/ - Categories: General, How to - Translation Priorities: Optional Global Instability Isn’t Stopping Travelers When it’s all said and done, travelers want their experiences to be three things: authentic, stress-free, and personalized. Though volatility has defined the travel and tourism space throughout 2017, global getaway goers have not been deterred — quite the opposite. Rising numbers of travelers worldwide are setting out to explore, navigate, and experience new and familiar destinations every year. The travel industry — specifically, the overall online travel experience — is booming. More travelers are using more digital devices to schedule more travel than ever before. Consider the following: People are spending more on travel. Travel spend year-over-year increased 5. 1% from $93. 3 billion in 2016 to $98. 02 billion. Air travel is on the rise. In 2016, U. S. airlines carried a record-breaking 823 million passengers (719 million domestically), surpassing the previous record reached in 2015. People are learning about destinations online. Consumption of digital travel content is on the rise, growing 41% in the U. S. Travel content is also widely consumed by 60% of digital users in the U. S. People are making most of their travel plans online. More than 148. 3 million people use the internet to make reservations for their accommodations, tours, and activities. That’s more than 57% of all travel reservations each year, according to CMO. com. Consumer #travel spend climbed 5% Y-O-Y, & is steadily rising as more people schedule trips #online ✈ CLICK TO TWEET The key to encouraging more bookings and growing your base... --- ### 10 Best Practices For Creating Successful Welcome Emails - Published: 2017-12-06 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely-2/ - Categories: General, How to, Thought Leadership - Tags: customer engagement, email marketing - Translation Priorities: Optional Creating a great welcome email is something that’s still missing from a lot of email marketing programs. Even for experienced email marketers, there's always room for improvement when it comes to tailoring welcome emails for new database contacts. Sure, most brands clearly understand the need for some kind of subscription confirmation email, but there are still so many bad welcome emails being sent, despite a huge amount of collective drum banging from ESPs. Why Are Welcome Emails So Important? Any company that is exploring the effectiveness of email marketing needs to understand what makes welcome emails so important. Your welcome email will be setting the tone for how new subscribers can expect to interact with your brand. By successfully crafting and implementing a welcome email campaign, you can expect to see some pretty impressive results. Get this right, and you’ll likely experience some of these improvements: Significantly reduce the time until the first purchase Increased lifetime value of subscribers Increased performance metrics in other emails Increased conversion rates Increased brand affinity and loyalty "#WelcomeEmail series reduce time until first purchase, boost #CLV, conversion rates, loyalty & more," says @blueprintmkt CLICK TO TWEET Just like meeting someone for the first time, email first impressions really count. For most subscribers, the welcome email will be the first thing they receive so it is very important that this message is branded, compelling, and useful. /* addon: Emarsys Block Quote */ #uc_block_quote_elementor33391. blockQuote { width: auto; max-width: 1280px; float: none; display: block; margin-right: auto;... --- ### How to Personalize Emails Throughout the Customer Lifecycle - Published: 2017-12-05 - Modified: 2022-04-01 - URL: https://emarsystest.com/learn/blog/personalize-emails-throughout-customer-lifecycle/ - Categories: How to - Translation Priorities: Optional For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process. Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email is still the best option for delivering your messages to a wide audience. Personalization is the common thread that should be woven into your email strategy across each stage of the customer lifecycle. Email personalization means so much more than customized subject lines or using the recipient’s name in the body copy. Sure, that helps, but true personalization means delivering customized content and recommendations to individual consumers without any manual data crunching, segmentation, or the like. The most challenging aspect? Doing so across the entire customer journey. Here’s how. Delivering Amazing Personalized Emails Throughout the Lifecycle The three events/behaviors of the online shopper’s journey include browsing, cart placement, then fulfillment or purchase. Let’s take a look at how you can deliver amazing personalized email content throughout the customer lifecycle. Stage 1: Browsing When a customer is just browsing a site, it means they’re doing a bit of research before making a buying decision. They may not know exactly what they want or what they’re looking for – or even if they’re going to purchase from you. With personalized email recommendations, you can inform, interest, and engage potential shoppers during the consideration phase. BUT, in order... --- ### Building Your Ship: A (Step-By-Step) Guide To Enterprise AI Marketing Adoption  > Enterprise AI adoption is no easy task. From proving your case to choosing a partner to implementation to driving value and ROI. Learn more about building your own ship with this step by step guide. - Published: 2017-11-16 - Modified: 2017-11-16 - URL: https://emarsystest.com/learn/blog/guide-enterprise-artificial-intelligence-implementation/ - Categories: How to - Translation Priorities: Optional When it comes to pinpointing your e-commerce struggles and implementing a solution to help, a lot of us have no idea where to even begin. Are we identifying the right issue? Do we need AI-enabled technology to help our e-business — and what if we pick the wrong technology? How can we predict and prove expected outcomes/ROI of a machine? And does that “unknown” outweigh the risk of adoption? Then, what steps need to be taken to prepare for implementation? How long will it take, how much will it cost, how will end users work with it, and how will our customers benefit? Marketers in enterprise businesses, in particular, face unique challenges when thinking about trying and relying on AI to transform their marketing. Related Content: How to Combat 4 Major AI Myths & Misconceptions If you’ve been — even a little hesitantly — thinking about building, boarding, and braving the AI ship, you’re not alone. We’re putting together this comprehensive, 5-step guide (plus must-ask questions) in order to help you navigate the choppy waters. Step 1: Ask, Understand, & Research Invariably, the very first thing you must do is to understand what you hope to achieve with AI and whether you actually need AI in the first place. Related Content: The Clear and Present Dangers: An E-Commerce Operation Without AI It’s important to remain customer-centric during this process. Asking certain questions that put the customer (or at least the welfare of your marketing team) at the forefront will help... --- ### 5 Easy Ways to Add Personalization to Your Email Marketing Strategy - Published: 2017-11-14 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/5-ways-to-personalize-your-email-marketing-strategy/ - Categories: How to - Translation Priorities: Optional Meeting (and exceeding) customer expectations today is about one thing: personalization. Cross that with today’s #1 most effective communication channel – email – and you have a recipe for success. There are 5 easy tactics you can infuse within your email marketing strategy to supercharge your personalization. Learn how to use custom incentives, dynamic CTAs, and more. As marketers in the retail world, we often have a more keen awareness of when, where, and how brands are marketing to us. After all, even though we may live, breathe, and speak marketing, we are consumers first and we experience marketing the same as anyone else (perhaps with a tad more scrutiny). And as consumers, we understand that personalization no longer means seeing our names populate in an email. We’ve come to expect far more than that. We demand a unique experience in exchange for our hard-earned dollars. Personalization means seeing offers, products, and messages explicitly selected for us, as individuals. It means experiencing a brand on our preferred channel, at the exact moment that it is most convenient. #Personalization goes beyond using names in emails. A unique #CX is the expectation, says @hollypels CLICK TO TWEET Personalization has moved beyond a nice-to-have. Yet even as the masses are clamoring for 1:1 experiences, very few companies are deploying true 1:1 marketing personalization. And as marketers, we must deliver on the promise of marketing and start providing truly personalized interactions for our customers. But how can we do this – specifically within the... --- ### How to Personalize the Travel Experience with Dynamic Email - Published: 2017-10-26 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/personalize-travel-experience-dynamic-email/ - Categories: How to - Tags: dynamic content, personalization, travel marketing - Translation Priorities: Optional Learn how travel marketers can leverage dynamic email to send real-time information to customers including live pricing, flight availability, seating options, car rental information, live currency exchange rates, and weather updates – plus how to use countdown timers and personalized incentives to add an extra special flair. I'm writing this post from somewhere over the Atlantic. I'm currently traveling back to Indianapolis from Berlin following the inaugural Emarsys Revolution event. After spending a few days immersed in marketing, technology, and excitement on delivering more personalized customer interactions, I find myself as part of one of the most captive audiences marketers have today: I'm a traveler. This trip – with its combination of international travel and insights on how to deliver more personalized, meaningful customer interactions – has me thinking about the many opportunities marketers now have to improve traveler experiences before, during, and after the journey. Think about it: flight delays, gate changes, baggage claims, seat availability, destination weather, airport transfers – all of these are subject to change at a moment’s notice. They all have the potential to throw off an entire day of travel for hundreds of people. Thankfully, I've been lucky today with a smooth journey (thus far). But my experience could be so much better. So much more effortless. So much more personalized. But I know my days of micromanaging the many details of my travel are numbered. It's going to get better. How do I know? Because, as in every other area of life, technology... --- ### The Ultimate Guide to Measuring Email Marketing Success: 12 Key Metrics - Published: 2017-10-12 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/ultimate-guide-measuring-email-marketing-success/ - Categories: General, How to - Tags: email marketing, marketing strategy - Translation Priorities: Optional Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to focus on, and how to measure each? Quit wondering whether you’re judging your email marketing performance with the right metrics — experts clear the air on what, exactly, to start measuring. Roughly 46 years ago, the first email was sent. Twenty years after that, in 1991, the very first commercial email was blasted out from a computer company called Digital Equipment Corporation (now a part of Hewlett-Packard). Though some customers complained, the mass email resulted in $13M worth of sales. Ever since, savvy marketers across the world who have made email the nucleus of their strategies have been trying to maximize its potential and figure out how to measure its effectiveness. Advancements in marketing technology (including the explosion of ESPs) — along with a heightened awareness of the value that email provides and a more microscopic concentration into its potential — have made email marketing a core focus for most marketing teams. Savvy marketers w/ #email as the nucleus of their strategy must figure out how measure its effectiveness CLICK TO TWEET Email has been proven as the single most effective digital marketing channel — yet it remains complex in the sense that you could pick and measure a multitude of metrics. The key is to focus on the metrics that best align with your goals and campaign objectives, and focus on those. So, we’ve consulted renowned email experts to... --- ### Testing HTTP Requests in Angular has Never Been Easier - Published: 2017-10-11 - Modified: 2017-10-11 - URL: https://emarsystest.com/learn/blog/testing-http-requests-angular-never-easier/ - Categories: Behind the Tech - Translation Priorities: Optional When Angular finally came out, it was possible to test HTTP requests, but it was a tedious work to set it up properly. Multiple dependencies were needed during the module setup and the faked connections were only available through an Observable object. To make things even harder, no built-in assertions were available for the requests. The Angular team knew these problems, so with Angular 4. 3 they introduced a new module called HttpClientModule that intends to replace the existing HttpModule and make usage and testing easier by providing straightforward interfaces. In this tutorial I’ll show write tests with the new HttpClientModule. Getting started First we will test a basic request, the GET request. It will call an url without a body or additional headers. The Github API has an endpoint for retrieving public profile information about users. The profile information is returned in JSON format. The getProfile method sends a GET request to the API and returns the response. Every request made with the HttpClientModule returns an Observable. The returned value is the parsed JSON response body. Writing the first testThe first thing we have to do is to set up the test dependencies. The HttpClientdependency is required. If we don't provide it, we will get this error message: No provider for HttpClient! . Angular provides the HttpClientTestingModule that resolves every dependency needed for HTTP testing. There is no more tedious setup: you don’t need MockBackend and BaseRequestOptions as dependencies and the factory method for Http won’t be necessary, either.... --- ### How to Convert First-Time Buyers into Active Customers [Infographic] - Published: 2017-10-10 - Modified: 2024-08-02 - URL: https://emarsystest.com/learn/blog/first-time-buyers-active-customers-infographic/ - Categories: How to - Tags: customer lifecycle marketing, customer loyalty - Translation Priorities: Optional Converting A First Time Buyer Into An Active Customer A customer has made a purchase on your website – is your job as a marketer done? Nope! In fact, you only have a 27% chance of a customer returning after making a single purchase. It’s time to prioritize getting first-time buyers to return, and ultimately become loyal customers. Omni-channel personalization is the key to skyrocketing your profits. This infographic shows you why and how. As most marketing experts know, converting first-time buyers into loyal customers can result in major long-term financial benefits for brands, since continuously acquiring new customers is much more expensive than working to retain and grow current buyers. Discover new ways to take customers along the journey from first-time buyer to brand loyalist with this infographic. The likelihood of a customer purchasing from your brand after a second or third purchase is 2x greater than after buying just once from you. Customer retention strategies like personalized email marketing and incentive programs should sit at the top of your marketing team's priority list. ► Learn more about turning first-time buyers into active customers plus much more at Emarsys Revolution! --- ### Top 5 Questions to Ask When Choosing A B2C Marketing Platform - Published: 2017-09-21 - Modified: 2023-08-30 - URL: https://emarsystest.com/learn/blog/5-questions-to-ask-choosing-b2c-marketing-platform/ - Categories: General, Thought Leadership - Tags: marketing strategy, new marketing technology - Translation Priorities: Optional Investing in a New B2C Marketing Platform? Here’s the scenario: your team has determined it’s time for a new marketing platform. You’re ready to make the switch, and then it hits: where do you start? For most B2C marketers, this means sending out a Request For Proposal, or RFP. Unfortunately, it can take a significant amount of time to create an RFP that addresses all of the individual requests a robust and innovative marketing team may have. How do you know what to ask? What key points should be included? How can you justify this purchase to your executive team? If these questions sound familiar, don’t worry, you’re not alone. Many marketers struggle with the RFP process because, quite honestly, it’s a pretty big deal. Making the decision to choose a new marketing platform and invest in new technology is not to be taken lightly. There are so many different aspects of marketing technology solutions and RFPs in general, and with the marketing technology landscape changing rapidly, it can be difficult to know what to include for future innovation. 1. Does this marketing platform address the goals and objectives we are trying to accomplish? If there is one overarching question all RFPs (and any buying process in general) should answer, it’s whether or not this technology will help a marketing team achieve, and even exceed, their goals. The overarching question when buying new #B2C #tech: will it help my #mktg team achieve & exceed goals? CLICK TO TWEET Most marketing... --- ### What Is Email Marketing, And How Does It Work? > Email marketing is the method of sending a commercial message to a desired person, or set of people, via email. Learn benefits, best practices, and more. - Published: 2017-08-22 - Modified: 2022-04-08 - URL: https://emarsystest.com/learn/blog/email-marketing-work/ - Categories: Customer Stories - Tags: email marketing, email optimization - Translation Priorities: Optional To this day, email remains one of the most popular and versatile mediums available. Email marketing is a strategy used by many businesses, and can be defined as the following: Email marketing is the method of sending a commercial message to a desired person, or set of people, via email. This usually includes any email communication sent to an existing or potential customer. To help break down email marketing and how it works, we wanted to provide more clarity around the term and the industry, so we’ve outlined below the perceived benefits, challenges, best practices, common questions, and additional resources for your convenience. The Major Benefits of Email Marketing When done successfully, email marketing can lead to a number of benefits: Increase Brand Awareness: Every time you send an email, day or night, you’re exposing your business and brand to consumers everywhere. By utilizing targeted content, strategic planning, and a smart design, your business and brand’s value will increase. In doing so, you stay better connected with your audience. Increased brand awareness means that when a customer needs a product or service, they’ll be more likely to look to you, thus turning leads into clients, and clients in loyal customers. More Cost Efficient: Arguably the most attractive benefit of email marketing is the return on investment. Compared to social media, email is one of the most affordable marketing strategies available, with costs that are much less significant than any other marketing channel. Track User Engagement: Thanks to the advanced software... --- ### Why Omnichannel Is Every Marketer’s Future - Published: 2017-08-15 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/omnichannel-future-marketing/ - Categories: General, How to - Tags: email marketing, marketing strategy, omnichannel marketing - Translation Priorities: Optional Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But, the why is everything. Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel Experience higher revenue. The cost of not being omnichannel is lost customers. Give customers the flexibility to check product availability on any device; make a product reservation on any device; and purchase the product any place, anytime An omnichannel marketing strategy helps marketers harness more power; but ultimately it gives customers the enhanced experience they’re looking for. Omnichannel is predicated on knowing the individual customer well enough from past purchasing data to fully customize all interactions, no matter the device or channel. This provides a world-class shopping experience for your customer that’s consistent across all devices and channels. Our Purchasing Behavior Is Omnichannel Today’s shoppers vote for omnichannel, over and over, with every dollar they spend, zigzagging back and forth between offline and online avenues, with each channel’s experience reinforcing the others. Retailers who take the customer experience seriously stand to earn substantial rewards. Three out of four customers are more likely to visit a physical store if the inventory info online is accurate, which is important when you consider that 55% of online shoppers prefer to buy from retailers with a physical store, over an online-only retailer. A 2015 IDC study stated that customers... --- ### Infographic: Omnichannel vs Multichannel Marketing Mindsets - Published: 2017-08-04 - Modified: 2017-08-04 - URL: https://emarsystest.com/learn/blog/omnichannel-vs-multichannel-marketing-infographic/ - Categories: General, How to - Tags: multi-channel, omnichannel marketing - Translation Priorities: Optional Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What's the difference between omnichannel and multichannel? It's one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping among multiple devices like never before, B2C marketers must be ‘in the know’ when it comes to integrating their different communication channels. Reaching customers through the noise of competing emails, social media, blogs, and websites can be overwhelming. This overview compares two marketing mindsets that can assist with those efforts: : omnichannel and multi-channel marketing. While they sound similar in name, they differ in execution. Here’s what you need to know to put these two approaches to work for you. Comparing Multichannel vs Omnichannel Marketing Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success. Companies w/ strong #omnichannel #marketing strategies retain 89% of their customers Taking an Omnichannel Approach Ultimately, an omnichannel marketing approach eclipses multi-channel. Omnichannel marketing helps you... --- ### 10 Top Takeaways: Forrester AI Readiness Study [New Research] - Published: 2017-07-12 - Modified: 2025-01-23 - URL: https://emarsystest.com/learn/blog/ai-readiness-report-top-10-takeaways/ - Categories: Thought Leadership - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could invest in and benefit from. Yet, today, we are quickly arriving at a major tipping point where companies who have been slow to explore AI will find it harder and harder to catch up to those who have already adopted and implemented AI tech in their marketing plans. The results are myriad, further convincing the hesitant and technophobic that AI’s here to stay and increasingly essential in any modern marketing environment. Business decision makers already see AI as a revolution engine, finally addressing something humans can’t do: make sense of billions of pieces of data in the moment. However, in the world of real-time B2C marketing campaign execution, there is a gap to mind, a disruptive chasm between the AI marketing solutions that are available and how ready marketers and business leadership teams are to adopt AI. Recently, Emarsys commissioned Forrester Consulting to conduct a survey of 717 business leaders and decision makers on how ready they are to take on AI. Here are the most important takeaways: 1) Artificial Intelligence Marketing Drives Revenue Growth In the Forrester study, the #1 objective that surveyed businesses want to achieve with AI is to drive revenue growth, and AI marketing provides different ways to do this. Image source: Building Trust And Confidence: AI Marketing Readiness In Retail And eCommerce For example, customer retention plays a large role in increasing revenue growth, and... --- ### How CRM Ads Can Help You Retain More Customers - Published: 2017-07-03 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/ultimate-guide-crm-advertising-success/ - Categories: Thought Leadership - Tags: CRM ads, customer engagement - Translation Priorities: Optional Introduction: Use CRM Advertising to Meet Customers Where They Are If you’ve ever gone fishing, you probably know it involves a whole lot of sitting, wishing, waiting. But you also know there are a few strategies you can use to increase the chances of getting a few slimy swimmers. You know the bigger – and more populated – the pond, the better the chances of reeling in a couple good catches. So you don’t sit for hours in the wrong pond. You go to where the fish are. Of course, having appealing bait also helps; you don’t cast your reel without a little squirmy snack. And if nothing bites after some time, you can slightly change your location, which might help to attract new fish... or maybe entice the ones who previously swam on by without being tempted by your offering. You’re just retargeting them. It’s in this exact way that marketers can think about engaging (and reengaging) potential customers with targeted, engaging CRM advertising where they’re spending their time in the social sea. Related Content: How Does Social Media Help with CRM Advertising? The Value of CRM Ads: Personalized Customer Marketing Customers expect a lot today. Personalization and brand experience are increasingly becoming the battlefield where customer loyalty is being won. But the challenge here is trying to achieve personalization at scale. It’s sort of like anchoring down in the middle of a lake – understanding that different kinds of fish (customers and prospective buyers) swim in different areas... --- ### Personalized Marketing Trends Every B2C Marketer Should Know - Published: 2017-06-30 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/blog/6-personalized-marketing-trends-for-the-b2c-marketer/ - Categories: General, Thought Leadership - Tags: personalization, trends - Translation Priorities: Optional Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies are entering the market at such a fast rate that marketers risk being overwhelmed and falling behind on the latest trends. Marketers aim for the best means of communication between themselves and the customer, and tactics and trends such as personalized marketing strategies have become the ultimate tool for today’s digital marketers to achieve this target. For B2C marketers, the challenge to remain contemporary can be even more difficult, as not only do they have to stay ahead of digital marketing industry trends, they must also work with ever-changing consumer needs and preferences. One of the biggest overarching themes in B2C marketing today is the concept of personalization: using customer data collection and analysis to deliver truly one-to-one content to target audiences, thus engaging current and potential customers by communicating with them as individuals, not members of a segment or list. These personalized marketing trends have become increasingly popular among consumers, and a recent Forrester study reported that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Additionally, according to a Loyalty 360 article, over 78% of consumers will only engage with offers if they have experienced personalization in their previous brand engagements. Those aren’t numbers brands can afford to ignore. Top 6 B2C Personalized Marketing Trends So, what are the personalized marketing trends and technologies, both current and future,... --- ### The Ultimate Guide to Building a Personalized Marketing Campaign - Published: 2017-06-26 - Modified: 2022-04-07 - URL: https://emarsystest.com/learn/blog/ultimate-guide-to-personalized-marketing-campaign-guide/ - Categories: General, How to - Tags: automation, marketing strategy, personalization - Translation Priorities: Optional At the most basic level, personalized marketing, or one-to-one marketing, requires the collection and analysis of customer data to inform and implement a strategy wherein a brand delivers customized content to recipients, communicating to each as an individual. This strategy can help marketers drive conversions, boost engagement, and improve overall customer loyalty. Today’s consumers have an almost insatiable appetite for increasingly personalized content from their preferred brands. They recognize that it allows for a more relevant and, subsequently more enjoyable, experience, and they are proving it with how they spend their money. A recent Accenture report claimed that 75% of consumers are more likely to buy from a retailer that not only recognizes them by name, but also recommends options based on past purchases, and 59% say that personalization influences their shopping decision. The Ultimate Guide to Building a Personalized Marketing Campaign Brands today clearly need a well-planned personalized marketing strategy, but this can be tricky without a clear plan of the resources and technology required to do it correctly. Implementing the Right Technology When it comes to personalization, data and automation reign supreme. Collecting and analyzing critical consumer data is how marketers can create informed, personalized content for their customers. That can be extremely overwhelming when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data, and then apply the results to optimize and personalize marketing efforts. This is where implementing the right technology can make this process easier and more... --- ### INFOGRAPHIC: The Roadmap to Omnichannel Excellence > Omnichannel doesn’t happen overnight. Brands must follow the roadmap to achieve excellence, taking the journey one step at a time. Learn how to do so. - Published: 2017-06-19 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/infographic-roadmap-omnichannel-excellence-2/ - Categories: General, How to - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional Perhaps you’ve been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, but the mere concept of omnichannel marketing just feels too overwhelming. Yet, an omnichannel marketing strategy is clearly the direction today's most successful brands are headed. How will you ever accomplish it? The reality is that few companies start out trying to build a complete marketing philosophy all at once. At Emarsys, we have found that many of our most successful clients conquer just one channel at a time – and many begin with email. Take a hard look at the way your email channel operates and make the necessary optimization changes. Then to see where you need to go from there, take a look at our Omnichannel Roadmap infographic. To learn more about this approach and how the entire process works, get the white paper: Omnichannel Marketing Excellence Starts with Email. --- ### How to Measure the Success of Your Email Campaigns - Published: 2017-06-12 - Modified: 2017-06-12 - URL: https://emarsystest.com/learn/blog/measuring-email-campaigns-success/ - Categories: General - Translation Priorities: Optional Email campaigns are still the number-one engagement channel, and sit right at the core of any successful marketing strategy. Today’s marketing teams are under increased pressure to continuously prove impact, effectiveness, and ROI for their marketing campaigns. This is particularly true for email marketing. According to technology research firm Radicati, the number of email accounts worldwide continues to grow, from over 4. 1 billion accounts in 2014, to an expected over 5. 2 billion accounts by the end of 2018. The total number of worldwide email users, including both business and consumer users, is also increasing, from over 2. 5 billion in 2014, to over 2. 8 billion in 2018. With that sort of volume, it is increasingly difficult for marketers to cut through the noise and engage their target customers. There are many ways to improve the quality and engagement potential of emails, including some of the most basic practices that are easy to overlook when you’re moving quickly, as many of us so often are. For example, ensuring the sender’s name and the subject line are spelt correctly is certainly a good start (come on, you know you see this mistake too often). Conversely, since each email client typically handles images and attachments differently, it’s important to check that the ALT text, (the text that shows up in place of a blocked image), contains no typos and is appropriate for the image it represents. This is a small but important detail that is easy to overlook. Finally, marketers... --- ### 3 Tips to Improve Your Cross-Device Marketing - Published: 2017-06-09 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/3-tips-improve-cross-device-marketing/ - Categories: General - Translation Priorities: Optional A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa. Sound familiar? It should. Gone are the days where customers relied solely on a brick-and-mortar storefront for the entire customer journey. The internet ensures that today’s customers are constantly connected to brands all around the world, accessible at any time, from any device, from any place. In fact, a recent study from retargeting company Criteo found that 36% of shoppers utilise two or more devices to complete an online purchase. While this may seem overwhelming, it can also present immense opportunity for those brands willing to work within today’s cross-device world. When it comes to cutting through that noise, marketers face a tough battle, but clearly one that is worthwhile. The first step is to understand how cross-device behaviour works. That means learning how to gather and use data to best understand the customer’s buying behaviour and provide a consistent, top-tier experience no matter where they are shopping. While the brick-and-mortar store certainly still matters, the customer may also visit a brand’s various social media sites, blogs, emails, and, of course, the brand website. And they will increasingly do so from multiple devices, including a range of different mobile devices. 3 Ways to Better Target Cross-Device Shoppers Given the way today’s customer is changing and evolving, how can marketing teams keep up? Below are three ways marketers can best work with shoppers, on any device, to provide the best cross-channel... --- ### 4 Real World Data-Driven Marketing Examples - Published: 2017-06-07 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/4-data-driven-marketing-examples/ - Categories: General, How to - Tags: data analysis, marketing strategy - Translation Priorities: Optional Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyze data on target customers. Data-driven marketing allows marketers to stay relevant in today’s highly competitive B2C world; by staying up-to-date on the latest trends and resources, they are able to build successful data-driven marketing strategies tailored to their specific target audience. Digital marketers know all too well how the whims and preferences of their customers can change in an instant. Using the extensive amount of customer insight collected from big data analysis allows brands to predict these changes and, subsequently, future consumer behavior. Successful data-driven marketing strategies are built using these big data insights and analysis, collected through consumer interactions and engagements. By understanding existing data, potential data, and how to organize, analyze, and apply that data to improve their efforts, B2C marketing experts can optimize and personalize the customer experience. That personalization allows their brand to foster overall customer loyalty and stand out from the noise of today’s digital landscape. Four Data-Driven Marketing Examples But how can data-driven marketing truly fit within today’s modern business strategy? Outlined below are four real world examples to show just how successful the implementation of a data-driven marketing strategy can be. 1. Retargeting Audiences Consumers are constantly bouncing from device to device, and from platform to platform. When a customer purchases or browses on a website, why not continue to target them regardless of where they are? Retargeting is the term used when... --- ### 4 Biggest Challenges Marketers Must Face - Published: 2017-05-30 - Modified: 2022-03-17 - URL: https://emarsystest.com/learn/blog/4-big-challenges-in-marketing/ - Categories: General, How to - Tags: personalization, unified customer profile - Translation Priorities: Optional Pressure from executives, other marketers, and even consumers, makes it extremely difficult for marketers to see past daily execution and tactical work to focus on strategy and innovation. Here, we’ve outlined four of the most difficult challenges in marketing today, and what you can do to successfully overcome them. Challenge #1: Increasing Customer Expectations Modern consumers have more control now than ever before. Thanks to the rise of mobile devices, broad accessibility of internet, and the abundance of resources, consumers have 24/7 access to the information and interactions they want, whenever they want them. This means they’re extremely well-informed and consume an immense amount of content before making any purchasing decisions. Not only are customers typically conscious of marketing tactics, they also have very high expectations when it comes to brand interactions. Solution: Personalized Content Today’s consumers expect innovative, personalized shopping experiences, and when a brand doesn’t deliver, they notice. In order to meet these rising consumer expectations, marketers must deliver exceptionally targeted, personalized content. With an abundance of new technology and solutions, it’s now easy for marketers to deliver this ideal brand experience without added resources or hassle. Challenge #2: Crowded Marketplace What’s another drawback of today’s social media-heavy consumer marketplace? There is an abundance of noise: emails, text messages, blog posts, Facebook videos, and many more, are all competing for a few precious seconds of consumer attention. The challenge for marketers is to break through this noise while simultaneously delivering on the promise of strong, personalized content. Solution:... --- ### If You Send Email to Orange UK Addresses, Your Deliverability Is About to Take a Hit > Orange UK is on the brink of deactivating all their addresses, and your email deliverability is in danger of taking a hit. Find out how you should combat this. - Published: 2017-05-10 - Modified: 2022-03-17 - URL: https://emarsystest.com/learn/blog/emailing-orange-uk-affects-deliverability/ - Categories: How to - Tags: email deliverability, email marketing - Translation Priorities: Optional Shortly after Verizon announced that they were getting out of the email business, the UK’s Orange followed suit, making a similar exit from hosting email for their customers. The parent company, EE, is the largest digital communications company in Britain, supporting over 31 million connections across its mobile, fixed, and wholesale markets. Beginning on May 31, 2017, EE will be closing Orange Email, a brand that encompassed a host of other services they acquired over the years. Instead of providing a new platform for affected users, EE is encouraging them to sign up for Gmail accounts instead. That means that if you have subscribers in your email database using the following domains, you’ll want to start recommending that they update their contact profiles within the next few weeks. Affected domains: orange. net orangehome. co. uk wanadoo. co. uk freeserve. co. uk fsbusiness. co. uk fslife. co. uk fsmail. net fsworld. co. uk fsnet. co. uk At Emarsys, we have hundreds of thousands of the above addresses active in our customer databases, and as a result, we highly encourage marketers to make the most of the time left before Orange permanently closes their doors and deactivates the remaining addresses. How This Impacts Your Deliverability Email is the #1 ROI digital channel, but if an email doesn’t make it to an inbox, it doesn’t matter how personalized or timely it is, it’s a missed revenue opportunity. Once these domains are deactivated, any email sent to them will bounce and the address will... --- ### 4 Ways Marketers Can Better Leverage Customer Data - Published: 2017-05-01 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/4-ways-marketers-leverage-customer-data/ - Categories: General, How to - Tags: data analysis, data science - Translation Priorities: Optional When it comes to making strategic decisions, marketers turn to numbers and data to help them know where to focus their efforts. One integral source of this data is the very group brands are trying hardest to attract: the customers, or potential customers, themselves. Customer data opens the door for marketers to take scientific steps based on numbers, rather than just going by pure guesswork. Here are four ways that marketers can leverage customer data to increase conversions, clicks, and (ultimately) revenue. Let’s get started: 1. Create a Unified Customer Profile When incoming customer data is collected and stored in holistic customer profiles, it immediately starts informing both decisions and strategy. For B2C marketers especially, it’s crucial to know exactly who your audience is, what they are looking for, and what drives them to make buying decisions. Collecting customer data at every touchpoint, including email clicks, in-store campaigns, website browsing history, mobile interactions, and so on, gives marketers the chance to build these unified profiles across the customer’s entire buying journey. Marketers can leverage these customer profiles to optimize campaigns and ultimately increase customer purchase revenue. With rich customer profiles, it becomes easy to send the right audience the right message, at the right time, when one takes into account all of the data housed in these profiles. This includes recognizing returning online customers and presenting relevant information for maximum conversions. 2. Know Exactly Where to Focus Collecting, analyzing, and leveraging customer data also enables marketers to know exactly where... --- ### Weekend Bias in Send Time Optimization - Published: 2017-05-01 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/blog/weekend-bias-in-send-time-optimization/ - Categories: Behind the Tech - Tags: data, data science, machine learning - Translation Priorities: Optional As data scientists, we are responsible for the whole process of implementing machine learning algorithms for the benefit of our customers: from choosing problems and algorithms to follow-up measurement and refinement. After an initial implementation of a new algorithm, we have to watch closely how it performs in real life and quickly iterate together with Product and Software Engineering to eliminate performance bottlenecks and respond to important effects we did not prepare for. In this post, I will tell a story about how a supposedly minor difference between A/B testing groups can shift a whole experiment. It started with a routine follow-up of a pilot using the new algorithm, but as more and more days passed, it became apparent that what we saw was not random noise but an important effect we did not yet understand. We brainstormed about possible causes and what we should experience if one of our assumptions was an oversimplification. Then we carefully checked each of these ideas until we understood what was behind the scenes. The Machine Learning Part The objective came from our customers: send emails to each of their contacts with the best possible timing when the contacts are the most receptive. We thought about and tested many different approaches and chose a slightly modified multi-armed bayesian bandit algorithm. We decided on sending time based on previous success of different send times. We assume each contact has an open rate in every two-hour slot of the day and they open each email sent... --- ### What is Data-Driven Marketing? Definition & Examples > Marketers use data-driven marketing insights pulled from the analysis of big data to form predictions about future behaviors. Learn how you can create or improve your data-driven marketing strategy. - Published: 2017-04-27 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/blog/data-driven-marketing/ - Categories: Thought Leadership - Tags: big data, marketing strategy - Translation Priorities: Optional Although there are many reasons why companies use data-driven marketing, more often than not, its intended goal is to enhance and personalize the customer experience. To provide more clarity around the topic, we’ve outlined common challenges and key advantages of data-driven marketing, in addition to example applications. What is Data-Driven Marketing? Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; it can now be defined in several ways, but at the most basic level, it can be explained as follows: Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the customer data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. This type of marketing is different from traditional marketing in that it allows marketers to connect with customers in the right place, at the right time, and with the right offering. Traditional marketing involves a lot of trial and error when it is not supported by solid data and analytics. Data backed marketing allows for further personalization, enhanced targeting, and precise benchmarking so that marketers can continue to improve their strategies over time.   The Benefits of Data-Driven Marketing Both businesses and consumers can gain a lot from taking a data-driven approach to marketing. When strategies are implemented successfully, such benefits include: 1. Personalized Marketing It’s essential that... --- ### Top 5 Uses and Applications of Artificial Intelligence in Marketing > Artificial intelligence marketing (AI marketing) enables marketers to create personalized consumer experiences that cost significantly less than traditional campaigns. Discover the top 5 uses of AI in marketing now. - Published: 2017-04-26 - Modified: 2021-02-11 - URL: https://emarsystest.com/learn/blog/5-ways-artificial-intelligence-can-used-marketing/ - Categories: General, Thought Leadership - Tags: artificial intelligence marketing, personalization - Translation Priorities: Optional By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a product or solution is utilized for future optimization. What is Artificial Intelligence Marketing? By now, savvy marketers may have heard of artificial intelligence marketing (AI marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. AI marketing uses artificial intelligence and machine learning technologies to make decisions based on data analysis, data collection, and additional observations of trends that may impact marketing efforts. Marketers can leverage AI to create customized experiences for their customers and build marketing analytics techniques to target potential customers. Artificial intelligence enables marketers to create highly personalized consumer experiences that due to the level of optimized targeting they are able to provide. Every interaction a prospect or consumer has with a product or solution is utilized for future optimization. Why is AI Marketing Important? AI marketing enables marketers to consolidate and analyze a huge amount of data from social media, emails, and the web faster. Marketers can then use those insights to boost campaign performance and return on investment in a shorter time frame. Essentially, AI marketing solutions optimize and streamline campaigns while eliminating risk for human error.   As consumer expectations evolve with technology,... --- ### How to Do Proper Tree-Shaking in Webpack 2 - Published: 2017-04-24 - Modified: 2017-04-24 - URL: https://emarsystest.com/learn/blog/tree-shaking-in-webpack/ - Categories: Behind the Tech - Tags: JavaScript - Translation Priorities: Optional Tree-shaking means that Javascript bundling will only include code that is necessary to run your application. The term tree-shaking was first introduced by Rich Harris’ module bundler, Rollup. It has been made available by the static nature of ES2015 modules (exports and imports can’t be modified at runtime), which lets us detect unused code at bundle time. This feature has become available to Webpack users with the second version. Now Webpack has built-in support for ES2015 modules and tree-shaking. In this tutorial I’ll show you how tree-shaking works in Webpack and how to overcome the obstacles that come our way. If you just want to skip to the working examples visit my Babel or Typescript repository. How Tree-Shaking Works in Webpack 2 The way tree-shaking works in Webpack can be best shown through a minimalistic example. I’ll compare it to a car that has a specific engine. Example Application The way tree-shaking works in Webpack can be best shown through a minimalistic example. I’ll compare it to a car that has a specific engine. The application consists of two files. The first one holds the different engines as classes and their version as a function. Every class and function is exported from its file. The next file describes the car with its engine and serves as the entry point for our application. We will start the bundling from this file. After defining the car class, we only use the V8Engine class, the other exports remain untouched. When running the application... --- ### 5 Ways Marketing Automation Helps You Run Your Business More Efficiently - Published: 2017-04-12 - Modified: 2017-04-12 - URL: https://emarsystest.com/learn/blog/5-ways-marketing-automation-runs-business-better/ - Categories: General, How to - Tags: automation, omnichannel marketing - Translation Priorities: Optional Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing automation platforms are far more than support tools, they are actually changing the marketer’s role by streamlining, or even eliminating, the more tedious day-to-day tasks in their workloads. Automation has quickly become a critical component of today’s successful marketing strategies. It can boost sales productivity by 14. 5% on average, and reduce marketing overhead by 12. 2%. The ever-increasing number of platforms and channels means customers are easier to reach than ever before and, as such, marketers are eager to implement cross-platform, omnichannel campaigns. But to run these campaigns and reach customers efficiently and effectively, brands must push the capabilities of their marketing automation platforms to take over some of the more operational tasks, allowing them to allocate more time and energy to strategy, content, and creativity. By pushing their automation platforms to do more of the tactical work, marketers can dedicate more time to focus on business-critical, high-level aspects of marketing strategy. They are able to think strategically and be more creative, producing higher quality content and customer messaging. That high-level thinking, added to the efficiencies of automation, can create the best-case scenario of more leads, better productivity, more revenue, and generally more success... --- ### 5 Examples of Successful B2C Marketing That Will Make Your Head Spin - Published: 2017-04-03 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/5-examples-successful-b2c-marketing-head-spin/ - Categories: Customer Stories, General - Tags: best practices, omnichannel marketing - Translation Priorities: Optional For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message to ensure conversion and retention. Nonetheless, consumers nowadays consumers have more outlets fighting for their attention than ever before. This excessive ‘noise’ means that brands must go above and beyond to engage, convert, and retain customers. Businesses that focus on B2C marketing need to observe their customers closely. It’s critical for B2C marketers to understand the needs, wants, and challenges of their customers. By concentrating on their target audience, marketers can create personalized messages that better address their customers’ needs. 5 Successful B2C Marketing Examples Here's a look at 5 successful B2C marketing examples that will make you want to rethink your strategy in the upcoming months. 1. Reminder Emails Reminder emails are a great way to connect with consumers, by delivering timely, important messages. These reminder emails help keep brands top-of mind (and top-of-inbox! ) with customers, and also help facilitate upsells and conversions. Some great examples of reminder emails come from car companies; below is an innovative example from Nissan. By collecting necessary customer data and efficiently organizing this data into profiles, Nissan can quickly segment their customers by when they purchased their cars. Nissan can then use marketing automation solutions to trigger reminders to their customers about upcoming maintenance appointments, service updates, and other special offers. 2. VIP Programs VIP programs are a great way to increase engagement and drive customer loyalty. These programs allow ‘white glove’... --- ### 4 Expert Tips for Staying Relevant with Customer Wants & Needs - Published: 2017-03-31 - Modified: 2017-03-31 - URL: https://emarsystest.com/learn/blog/4-tips-for-staying-relevant-customer-needs/ - Categories: General, How to - Tags: customer lifecycle marketing, expert insights - Translation Priorities: Optional For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine messaging and increase conversions. In order to know exactly where to focus time, energy, and resources, B2C marketers must have a strong understanding of what motivates consumers to engage with, and ultimately purchase from, a brand. Unfortunately for marketers, ecommerce is a constantly changing industry. New trends and fads emerge constantly, influencing customer interest and engagement without warning. The only way for marketers to gain a true understanding of what motivates consumers is to first understand their wants and needs. Here are four expert tips for B2C marketers to stay on top of customer motivations, and help drive engagement. Tip 1: Collect Customer Data - and Use ItThe first tip is to stay current with customers. This means collecting incoming data across campaigns, platforms, channels, and devices. Gathering engagement metrics and conversion statistics helps identify the types of messaging in which customers are interested, what they are responding to, and which campaigns aren’t performing to expectations. Once this customer data is collected, it’s time to put it to use. Marketers can segment consumer metrics based on various factors: demographics, location, buying habits, etc. If sifting through these large data repositories seems daunting, fear not, the rise of marketing technologies such as machine learning, marketing automation, and Artificial Intelligence is revolutionizing the role of the marketer – enabling them to leave the data analysis to machines and focus more of their... --- ### What Is the Impact of Marketing Automation? - Published: 2017-03-29 - Modified: 2023-04-12 - URL: https://emarsystest.com/learn/blog/what-is-impact-of-b2c-marketing-automation/ - Categories: General, How to - Tags: automation, customer lifecycle marketing - Translation Priorities: Optional To some, the words "marketing automation" can trigger panic mode. It can be difficult to identify where to start with any advanced marketing technology, and automation solutions are no different. But fear not, it’s actually quite easy to get up and running, as long as goals have been clearly defined. Marketing automation is a go-to strategy for good reason: it helps boost employee productivity, streamline workflows, and increase conversions. It can be tempting to try and do everything at once, which can quickly spiral out of control if you’re not ready. It’s okay to start off with a few smaller projects and workflows, and then steadily build-out your marketing automation platform. Why Marketing Automation Matters Automation allows you to control and run complex campaigns with ease, with minimal to no manual effort, reaching highly segmented audiences, at ideal times for maximum ROI. When customer communication and engagement is automated, you can spend more time focusing on high-level strategy and creating high-impact content. Marketing automation can also help engage customers and draw them into 1:1 conversations with brands. Whether this is just an email at the top of a consumer’s inbox, or a direct message responding to their social media post, marketing automation helps brands stay in touch with their audiences. Getting Started with Marketing Automation Getting started with marketing automation can be easy, if you know where to begin. Simple recurring campaigns, such as welcome programs, automated response emails, and re-engagement correspondence can be a great jumping-off point. These messages... --- ### 3 Steps to Build Customer Loyalty in Retail > The best way to build customer loyalty is to form relationships with your customers. Explore 3 steps to help build customer loyalty in your retail business - Published: 2017-03-17 - Modified: 2023-05-25 - URL: https://emarsystest.com/learn/blog/retailers-build-customer-loyalty-at-scale/ - Categories: General, How to - Tags: customer loyalty, personalization - Translation Priorities: Optional For any large retailer, it can be a bittersweet trip down memory lane to recall the first group of customers that became loyal to your brand. As retailers grow and scale, it can be difficult to recapture that one-to-one intimacy you had with core customers early on, when the brand was just being introduced. Back then, you likely had more bandwidth to interact directly with individuals, and you took that intimacy seriously, as every customer interaction mattered to your brand’s success (or failure). With the growth of innovative marketing technologies and B2C solutions, it’s now possible, and even easy, for retailers to recapture this intimacy at scale. If you want to build customer loyalty for your retail business, use the following tips to develop positive relationships with your existing and potential customers 1. Build one-to-one relationships with omnichannel marketing The secret ingredient to building these one-to-one consumer relationships on a larger scale is omnichannel marketing (which, keep in mind, is completely different from multi-channel marketing). Omnichannel marketing is a sales approach that strives for seamless customer engagement. But what does it have to do with building customer intimacy? When marketers implement multichannel strategies to engage customers across channels, devices and platforms, and leverage customer data to create personalized messages, customers are drawn back into an intimate relationship with the brand. This is because they’re treated as unique individuals, not a batch-and-blast group. Omnichannel marketing isn’t without its perks, either. In fact, according to Aberdeen, companies with well-defined omnichannel customer experience strategies... --- ### What Can B2C Marketing Automation Do For Your Business? > Marketing automation tools are a must-have for today’s marketers. Read more about what marketing automation can do for your business. - Published: 2017-03-16 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/marketing-automation-tools/ - Categories: General, How to - Tags: automation, marketing strategy - Translation Priorities: Optional Marketing automation solutions are a must-have for today’s marketer, who needs to get more done, in less time, and with fewer resources. With more cross-platform, omnichannel campaigns to run than ever before, there is so much to accomplish, and consumers expect brands to have their marketing locked down. Automating the key operational aspects of B2C marketing campaigns enables marketers to get more done with fewer resources, increasing efficiency, output, and effectiveness. With marketing automation tools at their disposal, marketers are able to double down on high-quality content creation and strategic planning. For B2C marketers, automation means more chances to get in front of the right consumers for higher conversion rates and increased revenue. So, how exactly can marketing automation platforms help marketers do more with less? Here are just a few ways they can help: 1. Reduce Cart Abandonment Rates Abandoned carts are an ongoing plague to modern marketers. According to eMarketer’s Q1 2016 research, the digital shopping cart abandonment rate is high worldwide, at 74. 3%. Marketing automation can help reduce cart abandonment rates, by automatically sending triggered emails to those who left unpurchased items in their cart. Automation tools help marketers optimize these emails, including how long after logout to send reminder emails, and even help generate the most compelling subject lines to ensure the emails are opened. 2. Increase Email Open Rates B2C marketing automation helps brands increase overall email open rates, by utilizing A/B testing across all email components. Automation tools actually store historical consumer data... --- ### 4 Questions to Ask When Buying Marketing Technology - Published: 2017-03-12 - Modified: 2017-03-12 - URL: https://emarsystest.com/learn/blog/5-questions-to-ask-when-buying-marketing-technology/ - Categories: How to - Tags: marketing strategy, new marketing technology - Translation Priorities: Optional Finding the best marketing technology to meet the specific needs of your business can be very difficult. Naturally, MarTech vendors want your business, so they’ll find a way to make their technology work for you. According to Gartner, 33% of marketing budgets go to technology. With this, marketing leaders can demonstrate how technologies and automation help increase productivity, implement more successful marketing tactics, and boost results. To avoid making uninformed or impulsive decisions about your marketing technology, we recommend asking yourself a few questions to objectively verify the most suitable contenders. 1. What’s the challenge I’m trying to solve? Before thinking about marketing technology providers, you must answer this question. Even the best marketing technology can’t help you if you haven’t clearly defined what you truly need. One of the most common problems we regularly hear from our customers is that their first-time buyers don’t return to make additional subsequent purchases. If this is a challenge your company faces, ask yourself how can you leverage marketing technology to improve customer retention. 2. What data can the technology capture? Once you’ve confirmed why you’re investing in marketing technology, focus on how exactly it will help you overcome obstacles. For example, how will it not only collect, but also go on to apply data? Technology will base its customer analysis and automation on the data it collects, so it’s important to make the platform you chose can collect the data you want, help you analyze, and empower you to make smart decisions.... --- ### 3 Key Benefits of Real-Time Marketing Automation - Published: 2017-03-07 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/3-key-benefits-real-time-marketing-automation/ - Categories: General, How to - Tags: automation, email optimization - Translation Priorities: Optional Before getting started, lets define what real-time marketing automation is. Simply put, marketing automation is powerful software that aims to automate marketing processes. Marketing departments use automation software to more efficiently manage tasks that are more repetitive by nature. This includes emails, SMS messages, social media, online advertisements, etc. The end goal of marketing is to help drive conversions, boost leads, and ultimately generate more revenue. The Importance of Real-Time Marketing Automation Finding enough time in the day to manually do what it takes to remain competitive in today’s constantly moving, digital world is impossible, for even the largest of marketing teams. In addition to constantly thinking of new, creative marketing strategies, they must also listen and respond to consumer demands, as well as industry trends. For those reasons and more, marketing automation solutions have become more prevalent in today’s marketing landscape. But, for the savvy marketer, it isn’t just about automation. While being able to schedule and control all campaign aspects across multiple platforms and channels from a central location is crucial, being able to do so in real-time, throughout every phase of the customer lifecycle is becoming even more important. Marketers must be able to reach consumers with the right message, at the right time, through the right platform or device. All are important, but, arguably, identifying the right time for each individual can seem impossible. Thankfully, this critical piece of the puzzle can be revealed with real-time marketing automation. Here are the three key ways real-time marketing... --- ### 3 Smart Metrics to Measure Marketing Performance > Marketing is no longer an art – it’s a science. Measuring performance against key metrics has become an essential aspect of every marketer’s life. But, in order to drive results for their business, ecommerce directors and marketing managers need new types of hard numbers – they need data insights that can truly influence strategy. - Published: 2017-03-05 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/metrics-measure-marketing-performance/ - Categories: General, How to - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional Marketing is no longer an art – it’s a science. Measuring performance against key metrics has become an essential aspect of every marketer’s life. But, in order to drive results for their business, ecommerce directors and marketing managers need new types of hard numbers – they need data insights that can truly influence strategy. We’ve compiled metrics to help you to define a clear plan of action. We’ve called them Smart Metrics, and these performance indicators play a fundamental role in our customer intelligence platform. In short, Smart Metrics are built with predictive modeling algorithms and are typically categorized into three groups. 1. Predictive Revenue This category is calculated on revenue related metrics such as the future lifetime value of contacts in each lifecycle stage. This is particularly beneficial as you can evaluate how much you need to spend in order to convert/retain/win back each customer. It also provides the predictive gain and loss for the last 30 days, combining the revenue generated by conversions and the future changes to customer lifetime value, so you know how the conversions, or lack thereof, within each group will affect your bottom line in the future. This metric is instrumental when deciding your next best move. Predictive modeling allows you to forecast the financial implications of specific strategies and campaigns. For example: You could see a defecting buyer has a 15% likelihood of converting, and an inactive buyer has a 2% likelihood. This makes it clear that what you are currently doing for... --- ### The Complete Beginner’s Guide to Marketing Automation - Published: 2017-03-03 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/beginner-guide-marketing-automation/ - Categories: General, How to - Tags: automation, customer engagement - Translation Priorities: Optional Even if someone is just starting out in the world of marketing, they’ve probably heard the term “marketing automation” many times before. But what exactly does this oft-heralded strategy actually entail? How can marketers go about choosing and implementing a marketing automation solution for their businesses? And what types of results should they expect to see? We’re happy to present the Emarsys ‘Beginner’s Guide to Marketing Automation’, which will help to answer all these questions: What is marketing automation? What should an organization look for in a marketing automation solution? What types of results should marketers expect to see from marketing automation? So, What Exactly is Marketing Automation? Let’s start at the beginning. Marketing automation, in simplest terms, enables marketers to do more with minimal manual effort. From email marketing, to social media, to complex multi-channel campaigns, automation solutions enable marketers to run all aspects of marketing strategy with ease, from a single holistic platform. Automation solutions are triggered by a predetermined set of rules and then the solution fires off certain actions to specific audiences. This detailed segmentation means that the right message hits the right audience at the right time for maximum conversion. Automating workflows and processes on the back end frees up more time for marketing professionals to focus their time and energy on creating high-impact content and formulating winning marketing strategies. Marketers can also use the immense amounts of data uncovered during marketing automation processes to test and refine marketing tactics, often referred to as ‘optimization’.... --- ### What to Look For in an SMS Marketing Provider > In today’s consumer landscape, SMS marketing is on the rise. Read what to look for in an SMS marketing provider. - Published: 2017-02-22 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/what-to-look-for-in-sms-provider/ - Categories: General, How to - Tags: new marketing technology, SMS marketing - Translation Priorities: Optional Today’s marketers are definitely not at risk of losing purpose. There is now more to achieve than ever before, with seemingly less time to do it. Marketers are under incredible pressure to deliver on concrete KPIs: increasing traffic, driving leads, maximizing conversions, and ultimately pulling in revenue. The expectations placed on marketers are higher than ever, and nothing short of perfection will do. This widening range of marketing priorities has opened the door for new technologies, designed to address new audiences, platforms, and segments. The problem, however, is that these platforms can actually hinder a marketer’s ability to perform at the highest level. Marketers need tools at their disposal that enable them to move freely across channels without boxing them in, or hindering their ability to execute. It’s impossible to think a marketer can perform at the highest level when he or she is switching constantly between platforms and tools. When data and metrics are also housed in multiple platforms, it’s difficult to make strategic decisions that fully impact the business as a whole. Frequently, these channel-specific tools can result in reactive decision-making and misplaced focus. The New Mobile Marketing Experience More marketers are recognizing the potential of a single marketing platform that allows them to deliver high-quality content and experiences to consumers, regardless of channel. With more consumers than ever before relying on mobile (the average smartphone conversion rates are up 64% compared to the average desktop conversion rates), any intuitive marketer can see where the future lies. And,... --- ### Why Are SEO and PPC Important for E-Commerce? - Published: 2017-02-14 - Modified: 2017-02-14 - URL: https://emarsystest.com/learn/blog/seo-ppc-important-e-commerce/ - Categories: General, How to - Tags: ecommerce trends, email marketing - Translation Priorities: Optional So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand. Now you just have to attract shoppers to your store. For most businesses, a mix of search engine optimization (SEO) and pay-per-click (PPC) will offer some of the best return on investment. But why, exactly, are SEO and PPC important for e-commerce? Let’s take a look:What is Search Engine OptimizationSEO is the process of organically improving the rankings of your website in search engines such as Google, Bing, and Yahoo. Search engines look at a very wide range of constantly evolving factors when deciding which websites to rank, such as:Your content being original, high quality, and relevant to a topic. Your site having healthy backlinks and buzz on other relevant sites, suggesting that it’s important. Your site being well built and following technical standards to enhance the user experience, as well as the abilities of search engines to review your site. Why is SEO Important For Your BrandWhy SEO? With the digital revolution in full swing, consumers turn to search engines like Google to help them through the shopping process. Being on the first page of results for your goods and services allows shoppers to connect with you when they’re actively looking to shop. As opposed to more traditional marketing, like TV, Radio, Billboards, and Print Media, you’re connecting with them when they’re sitting down to shop; these are considered hot leads. Why doesn’t everyone... --- ### 4 B2C Marketing Strategies to Help You Build Your Brand - Published: 2017-02-13 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/b2c-marketing-strategies-build-brand/ - Categories: General, How to - Tags: marketing strategy, tips - Translation Priorities: Optional In today’s market, customers are constantly bombarded with brands vying for their attention. It seems like everywhere they turn, another retail brand is working to gain their attention, dollars, and loyalty. To break through this congested marketplace, an organization’s brand must resonate with customers on a personal level. Whether it becomes a trusted source of the most current fashion advice, a reliable resource for customer service, or a meaningful connection to a mission or cause, an organization’s brand identity can be one of the marketer’s most powerful tools. Like the personalities of the people we know, a brand’s personality is the foundation of the feelings, thoughts, and emotions customers have about an organization. It sets the tone for all interactions they have with the brand across all channels, in-store, online, and everywhere in between. Take, for example, fitness retailer Lululemon. The team at Lululemon has designed a brand where everything down to the logo aims to reflect a specific lifestyle. The company states, “we created more than a place where people could get gear to sweat in, we wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility. ” Through careful and thoughtful marketing strategies, Lululemon has incorporated this perspective into the very personality of its brand, and consumers can feel it come through across every channel. Today’s digital and mobile age has given brands more access to their target customers than ever before. From... --- ### 360 View of XSS from the Trenches, Part 2 - Published: 2017-02-08 - Modified: 2022-03-17 - URL: https://emarsystest.com/learn/blog/360-view-xss-trenches-part-2/ - Categories: Behind the Tech - Tags: JavaScript, security, Software Development, web development - Translation Priorities: Optional In the first post about XSS, we took a look at the basics of it and analyzed its most simple form. Now it’s time to dig deeper. Persistent XSS This category is a bit more sophisticated than the previous one. It is referred to as “persistent cross site scripting. ” The difference from the reflected type is that this persists across request-response cycles making it a much more useful vulnerability for a hacker. The simplest example is a comments page. You can post your own comments and read what others have to say. Let’s take a look. It all begins with a new comment. A hacker comes along and submits a malicious comment to the server. Upon receiving it, the server will insert it to its database. If a client wants to look at the comments the server will load them and insert it to the page’s source unencoded. You can guess what happens next: the browser parses the response and executes the malicious code inside it. Boom... The two categories look very similar. The devil is in the details, let’s take a look. The attack consists of the same two phases discussed above. The major difference here is that they are not constrained to a single request-response cycle. In fact, the injection phase is usually carried out by the hacker and victims only experience the exploitation. The attacker can inject the payload to the database once using a single request and infect multiple clients without the need to directly... --- ### Why is Multi-Channel Marketing Important? > Multi-channel marketing refers to a brand’s ability to reach customers across various channels. Learn why multi-channel marketing is important for your overall strategy now. - Published: 2017-02-06 - Modified: 2023-06-02 - URL: https://emarsystest.com/learn/blog/why-does-multi-channel-marketing-matter/ - Categories: General, How to - Tags: customer data, customer engagement, multi-channel - Translation Priorities: Optional In today’s increasingly mobile economy, consumers interact with brands across a variety of platforms and channels. In order to be continuously engaged and connected to consumers, brands must expand their marketing reach across all of these different platforms. This is called multi-channel marketing, a strategic term that refers to a brand’s ability to reach customers across all of these various channels, whether online, in-store, via social, or another channel altogether. A multi-channel marketing platform is important to today’s B2C marketers because customers now have the ability to “be” in multiple places at once, regardless of their geographic location. There is the brick-and-mortar store, of course, but there are also various social media sites, blogs, emails, and, of course, the brand website. Implementing multi-channel marketing strategies increases the chance of marketing content being seen by consumers, which in turn increases the potential for revenue generation. Let’s take a closer look at why multichannel marketing matters: An Introduction to Multi-Channel Marketing So what makes multi-channel marketing so important for today’s marketer? It’s about leveraging different marketing tactics and platforms to interact with and engage a wide range of consumers in a variety of ways. The goal is to use multiple marketing channels to ensure messages reach target audiences regardless of the devices, communities, technologies or platforms they may or may not use. For B2C marketers, multi-channel marketing is also about giving consumers a choice in how and where they interact with the brand. Consumers have more power today over how they are... --- ### 5 Ways to Implement a Successful Personalized Marketing Strategy - Published: 2017-01-16 - Modified: 2023-08-30 - URL: https://emarsystest.com/learn/blog/5-ways-to-implement-a-personalized-marketing-strategy/ - Categories: General, How to - Tags: personalization, unified customer profile - Translation Priorities: Optional By now, smart B2C marketers have already (hopefully! ) come to terms with the fact that personalized marketing is, in fact, the future of the industry. Consumers are too aware, and too in tune, to tolerate anything less than highly targeted, personalized content from brands. For marketers, this can sometimes pose a problem: how can you personalize content for thousands of customers without running your marketing team ragged? How to Implement a Successful Personalized Marketing Strategy Luckily, we’ve taken the situation into our own hands and outlined 5 ways marketers can successfully implement a personalized marketing strategy in their organization. Let’s take a look: 1. Make Sure You Have the Right Technology in Place Before anyone starts any project in life, it’s important to have the right tools for the job, and personalized marketing is no different. Marketers should make sure their current marketing technology platform is able to handle the data, segmentation, and automation that effective personalized campaigns require. The right technology can help free up time and resources by automating tedious processes or analyzing huge data sets. Some examples of valuable personalization technology include: Content personalization. Recommendations. Marketing automation. Data collection. 2. Gather as Much Customer Data as Possible With the right technology in place, marketers can begin collecting customer data at every single touchpoint across the buying journey. When marketers know exactly what a specific customer is searching for, or is continuously clicking on, it becomes easy to target this customer with relevant content, incentives, and even... --- ### 8 (More) Examples of B2C Marketing Automation at Work - Published: 2017-01-13 - Modified: 2017-01-13 - URL: https://emarsystest.com/learn/blog/8-more-examples-marketing-automation/ - Categories: General, How to - Tags: automation, omnichannel marketing - Translation Priorities: Optional Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost sales and productivity, as well as streamlining marketing professionals’ day-to-day workloads. For these reasons and many others, marketing automation is now imperative for any successful marketing strategy. Marketers need to take into account, however, how their customers are engaging with, and responding to, automated campaigns. Here is a list of 8 more B2C marketing automation examples at work. 1. Continuously ‘Remind’ Consumers About Your BrandDid a customer leave something in their cart without purchasing? Did someone not click on a certain email? Is there a common second purchase that a customer should be aware of? Marketing automation can continuously send reminder emails to keep your brand at the top of a customer’s mind, and inbox. These types of campaigns can include newsletter sign ups, customer feedback emails, and offer emails. 2. Automate Campaigns Across Multiple ChannelsMulti-channel programs are paramount in the age of social media. Customers are everywhere, and your brand needs to be omnipresent. Marketing automation can help reach these consumers on different platforms, at the right time, without spamming them. Automated emails are just the tip of the iceberg; social interactions and text messages can now all be automated, and are useful for interacting with hard-to-engage customers. 3. Send Shipping and Transactional Emails in Real TimeThis is probably the most common example of marketing automation for B2C marketers. Buyers now expect a confirmation email after an online purchase,... --- ### 4 Examples of Artificial Intelligence in Marketing - Published: 2017-01-11 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/ai-marketing-examples/ - Categories: General, Thought Leadership - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the dark around how AI strategies can be leveraged in everyday marketing campaigns. Here are 4 tried-and-true examples of AI marketing: 1. Preemptive Marketing With AI, marketers can sift through large amounts of data to determine patterns and trends, and thanks to AI solutions doing the ‘searching’, there is little to no manual data analysis. Once patterns are identified, marketers can preemptively promote solutions, products, or programs to the respective audience segments. A good example of preemptive marketing comes from Netflix and their ‘you may also like’ prompt. Netflix amalgamates viewing data and runs it through their AI programs to pinpoint similar shows or movies a viewer may enjoy. 2. Content Generation Let’s first get this stat out of the way: a significant portion of sports and finance related articles are already written by machines, not humans. With AI marketing, this trend is poised to spread throughout various other industries. Finance and sports are traditionally numbers-heavy industries, which makes it easy for AI programs to understand the data and translate it into human-readable articles. As marketing becomes ever more numbers focused, content will begin to be written (or at least outlined) by automated programs. 3. Sales Forecasting This AI marketing strategy takes conversion management to the next level by analyzing inbound communication against traditional metrics such as consumer engagement, closed business, and communication channels. Marketers can use this data to answer... --- ### 6 Digital Marketing Trends for 2017 - Published: 2017-01-06 - Modified: 2023-01-30 - URL: https://emarsystest.com/learn/blog/6-digital-marketing-trends-2017/ - Categories: General, Thought Leadership - Tags: artificial intelligence marketing, omnichannel marketing - Translation Priorities: Optional Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans. Here are 6 digital marketing trends to watch for in 2017: 1. Artificial Intelligence Marketing AI Marketing (also referred to as Artificial Intelligence Marketing or AIM in many cases) is one of the most anticipated digital marketing breakthroughs in recent years. Together with big data and machine learning, AI will both revolutionize and optimize marketing through highly targeted, personalized consumer experiences. AI solutions can take large amounts of consumer and market data, segment and analyze this data at a beyond human level, and present findings back to marketers that enable intelligent campaigns and execution. With artificial intelligence solutions on their side, marketers can focus on high-impact strategy, content, and execution. 2. Proliferation of Mobile Today, more people than ever before are ditching their desktops for mobile browsing activities. With more than 29% of all e-commerce sales in 2015 coming from mobile, the trend is only expected to rise in 2017. Marketers are going to have to allocate a considerable amount of resources, time, and energy to mobile-focused strategies. This can be as simple as including mobile components across various marketing campaigns, or as complex as implementing geolocation ads across social platforms. Regardless of exactly what tactic, marketers should be focused on mobile as a rising trend... --- ### 4 B2C Marketing Trends You Can’t Ignore > To help marketers wade through the online noise, here are 4 of the latest B2C marketing trends experts cannot ignore. Read more. - Published: 2017-01-02 - Modified: 2023-06-02 - URL: https://emarsystest.com/learn/blog/4-b2c-marketing-trends-cant-ignore/ - Categories: General, Innovative Perspectives - Tags: omnichannel marketing, trends - Translation Priorities: Optional Today’s marketing experts are constantly inundated with new channels, tools, and innovations. Staying with, if not ahead, of the curve in this constantly evolving industry is critical for brands that want to succeed in today’s competitive environment. B2C marketers face even more unique challenges, as they are prey to the whim of customer needs and preferences. To help wade through the noise and clutter, here are 4 of the latest B2C marketing trends experts cannot ignore. 1. Personalization Creating and issuing content based on customer preferences, from device, to platform, to personalized product selection, is becoming ever more important to consumers. Creating detailed customer profiles allows for better knowledge of the customer and prospective audiences, which in turn means marketers can deliver the right message, to the right person, at the right time. Marketers can then work on taking these profiles to the next level with scoring and analytics to create even more refined personalized strategies. 2. Use of Artificial Intelligence Creating the aforementioned personalized consumer experiences will require more manual labor than marketing teams want to, or are capable of, providing. That’s where artificial intelligence and Machine Learning come in to play. Marketers can use their time to create high-impact campaigns and strategies, leaving data collection and segmentation to AI marketing technology. With the rising necessity of Big Data collection, advanced AI technologies can gather all of the data necessary to create personalized experiences for customers at each phase of their lifecycle. Digging into that data even further, AI... --- ### What Were the Biggest Social Media Trends of 2016? - Published: 2016-12-30 - Modified: 2023-06-02 - URL: https://emarsystest.com/learn/blog/biggest-social-media-trends-2016/ - Categories: Thought Leadership - Tags: social media, trends - Translation Priorities: Optional To learn more about the most recent social trends, be sure to check out our five predictions for social media trends in 2017. As 2016 closes out, marketers across the globe are looking forward to their 2017 planning. Part of that planning should involve taking a look back to 2016: what worked, what didn’t, and where to pivot going into the new year. Social media should be no different, reviewing the most successful trends for 2016, and how brands did or did not utilize them, can be the key to succeeding in social next year. At the end of 2015, we published a list of top trends for 2016. They buy-now buttons, video, and channeling the message. The smart marketers and brands revisited those trends later in the year to share updates and recommendations leading into the all-important final four months of the year. Many of those trends held true throughout the entirety of 2016, but some did not. So, what floated to the top in the year-end roundup? Below are the social media trends that ended up as the biggest of 2016: Buy Now / Install Now Purchasing through social media is a trend that held true, and continued to grow, throughout all of 2016. Facebook, Twitter, and Instagram all created a feature allowing customers to buy straight from the respective social platform, and this added convenience greatly increased the potential efficacy and ROI for using social media marketing. If a customer is already engaging with the brand, or... --- ### How Does B2C Marketing Automation Help Engage Customers? > There are a number of ways marketers can use B2C marketing automation to engage their customers. Learn more on the SAP Emarsys blog. - Published: 2016-11-23 - Modified: 2023-09-03 - URL: https://emarsystest.com/learn/blog/b2c-marketing-automation-engage-customers/ - Categories: General, How to - Tags: automation, customer engagement - Translation Priorities: Optional There just aren’t enough hours in the day for marketers to manually complete all the tasks on their plate. That’s why marketing automation solutions are so important in today’s marketing landscape. Marketing automation allows marketers to control all campaign aspects, across multiple platforms and channels, from one central location. Marketers can rely on these innovative solutions to take care of the day-to-day execution while they tackle big picture strategy and performance issues. Marketing automation is not an unproven concept; it can boost sales productivity by 14. 5% and reduce marketing overheads by 12. 2%. In order to achieve these results, marketers must understand how to leverage marketing automation to fully engage with their audiences. Leverage Automated Communication Marketing automation makes it possible to communicate in real time with consumers at critical points throughout the consumer lifecycle. Marketers already rely on email marketing to reach large audiences, and now marketing automation allows them to optimize these processes and take these campaigns to the next level. Automated communication includes: Onboarding emails. Repurchase programs and ratings. Incentives and offers. Marketing automation programs can even go so far as to track whether or not consumers are clicking on certain links, and then automatically send progressive emails. Automated communication helps keep a brand at the top of a consumer’s inbox - and at the top of their mind. Provide Multi-Channel Programs It’s an unwritten rule of savvy marketing to not ‘blanket blast’ a single message across all audiences. Customers expect personalized interactions and messaging, and... --- ### 5 B2C Marketing Trends to Watch for in 2017 - Published: 2016-11-21 - Modified: 2022-03-18 - URL: https://emarsystest.com/learn/blog/5-b2c-trends-watch-for-2017/ - Categories: General, How to - Tags: marketing strategy, trends - Translation Priorities: Optional Marketers have the challenge of keeping up with continually evolving industries, where new trends and innovations pop up daily, and they must be on top of these new advancements to plan and implement effective campaigns. For B2C marketers especially, staying on top of trends is vital to gain and hold consumer’s attention and trust. As 2016 winds down and we get ready for the new year, here are 5 hot B2C marketing trends to watch for in 2017: 1. Marketing Automation Marketing automation solutions are becoming a go-to for savvy marketers. These programs can give a much-needed boost to sales productivity, as well as reduce looming manual marketing tasks. B2C marketing automation solutions are specifically designed to engage audiences with personalized communication and messaging. 2. Cross-Channel Execution Consumers are constantly engaged with many different platforms, including social media, blogs, the internet, and brick-and-mortar stores, which can make it difficult to keep track of where is best to interact with them. With new platforms being introduced all the time, the only way to plan for the future of consumer interactions is to rely on a singular platform to execute all of these campaigns. Product recommendations, conditional content, and smart segmentation are all a part of this cross-channel strategy that will be so important in the upcoming year. 3. Reliance on Machine Learning Big data, machine learning, and artificial intelligence marketing are poised to break through in a big way during 2017. These advanced technologies will help marketers create individualized experiences and... --- ### The Ultimate Guide to Website Personalization - Published: 2016-11-07 - Modified: 2016-11-07 - URL: https://emarsystest.com/learn/blog/web-personalization/ - Categories: How to - Tags: customer experience, personalization - Translation Priorities: Optional While there are many different methods of personalization, especially in the e-commerce world, website personalization is by far one of the most powerful. Website personalization refers to the process of delivering tailored experiences to visitors based on their unique preferences, as oppose to providing a uniformed experience for all visitors on the site. Ultimately, this helps brands provide visitors with the content they are looking for, better address their needs and boost engagement. Companies can create these predictions based on big data such as buyer persona, customer preferences, and the stage they’re at in the buying journey. Marketers can then automatically tailor a site in real-time. The goal of website personalization is to create a more relevant website for consumers, thus leading to longer visit duration time, more product views, boosted site visits and, eventually, increased purchases. This in turn results in a higher order value, revenue and conversions. We want to set the record straight on website personalization. This article will tell you exactly what website personalization is by explaining the benefits, strategies, different types, and what you’ll need to be successful. Read on to learn how website personalization can help your business reach new heights. Key Benefits of Website PersonalizationSo, we know that website personalization can help marketers by addressing visitors in an individual and effective way, while also helping them reach their set of goals at a quicker pace. Let’s break it down a little further – here are some of the ways marketers will benefit from... --- ### 5 Examples of Successful B2C Marketing Strategies > B2C e-commerce marketers need to be on top of their game in order to break through the noise. Let’s take a look at five successful B2C marketing strategies for inspiration. - Published: 2016-10-31 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/blog/examples-b2c-marketing-strategies/ - Categories: How to - Tags: marketing strategy, omnichannel marketing - Translation Priorities: Optional According to an eMarketer report, in 2023 alone B2C e-commerce sales are expected to exceed over $29 trillion in worldwide spending. This staggering amount can be attributed to the number of retailers in this space; the sheer volume is monstrous. eMarketer also reported, there were anywhere between 12-24 million e-commerce retailers in the world. In light of this steep trend, B2C e-commerce marketers need to be on top of their game in order to break through the noise. What Is B2C Marketing and Why Is It Important? B2C marketing, or business-to-consumer marketing, refers to the tactics and strategies in which companies promote products and services to individuals. B2C marketing focuses on creating, advertising, and selling products or services for customers to use in their daily lives. In this digital age, B2C marketers need to be data-driven, technology-heavy and focused on meeting the exact needs of the consumers. Because the one-size-fits-all approach won’t work, companies need to have a B2C marketing strategy to adequately engage and connect with their customers so they are willing to purchase their products and services. What Is the Difference Between B2B and B2C Marketing? Here is a breakdown of the three key differences between B2B and B2C marketing that every marketer needs to know: Decision-Making Process For B2B marketing, the decision-making process involves more communication between businesses to determine whether or not it’s a good fit for each other. During this process, B2B customers evaluate the organization or their individual employee’s needs. While B2C marketing decision-making... --- ### 3 Social Media Marketing Trends That Will Forever Change Your Business - Published: 2016-10-24 - Modified: 2022-03-17 - URL: https://emarsystest.com/learn/blog/3-social-media-marketing-trends/ - Categories: General, Thought Leadership - Tags: omnichannel marketing, social media - Translation Priorities: Optional Marketers need to pay attention to the digital trends shaping and reshaping the marketplace. We shared with you our 5 biggest social media trend predictions for 2016, and highlighted the need to increase engaging content through the use of customer-generated videos. We reinforced the need to channel the message, and mentioned the importance of allowing employees to use their social media platforms at work. We brought up the increase in influencer marketing, and how crucial this social media marketing trend is now and will continue to be in the future. We featured the introduction of the social “Buy Button” and the expected impact. Of these predictions, three social media marketing trends have steamrolled through with proven staying power that can massively impact e-commerce and retail organizations of all shapes and sizes. These are the 3 biggest social media marketing trends that will forever change your business. 1. Employee Advocacy via Social An organization’s biggest influence group is sitting right underneath their noses. Or rather, right under their roof. An organization’s employees are living, breathing ambassadors for the brands they represent. Marketers love and appreciate employees for everything they bring to the business, and should let employees return the love by providing them with the means to be strong advocates! According to a study performed by Cisco, employees cumulatively have more than 10 times the number of followers that a brand has across all social media channels. Additionally, their posts produce over 8 times more engagement than a business’ posts. Seems... --- ### The Implications of Big Data, Machine Learning, and AI on Marketing Automation - Published: 2016-10-14 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/machine-learning-ai-marketing/ - Categories: General, How to - Tags: artificial intelligence, big data, machine learning - Translation Priorities: Optional Any organization looking to remain competitive in today’s high-tech digital world must constantly innovate and pilot new technologies and, most importantly, listen to consumers and the market for indicators of change. The basic commercial landscape is rapidly shifting towards automated processes and data-backed decision making, and marketing is no different. Automation and personalization are now key elements to engaging and communicating with consumers. AI marketing efforts rely in some part on the ability to personalize the consumer journey and create incredible and memorable experiences that keep customers coming back again and again. AI Marketing, Big Data and Machine Learning Today, it’s big data, machine learning, and artificial intelligence (AI) that have taken the spotlight as the new tools of highly effective marketing teams. The results are highly personalized, real-time consumer “experiences” that are significantly lower in cost than traditional high-expenditure campaigns. With these tools, every single interaction a prospect or consumer has with a product, whether through a website, email, or social interaction, is tracked and recorded for future optimization. Machine learning algorithms can collect this data in real time, and immediately personalize experiences unique to each visitor, eliminating the need for static profiles based on outdated or grouped data sets. With this newfound wealth of data, and efficient processes in place, marketing teams can focus on identifying strategies to effectively use this technology to optimize operations and output. Without a well-planned strategy, machine learning can simply become a cog inside a big machine, and AI can become just another... --- ### What is Artificial Intelligence (AI) Marketing? A Complete Guide > Artificial intelligence marketing is a method of leveraging customer data and AI concepts to anticipate your customer's next move and improve the customer journey. Learn more about AI Marketing. - Published: 2016-10-10 - Modified: 2023-10-20 - URL: https://emarsystest.com/learn/blog/artificial-intelligence-marketing-solutions/ - Categories: Guides - Tags: artificial intelligence, artificial intelligence marketing - Translation Priorities: Optional What is AI Marketing? Core Elements of Artificial Intelligence Marketing Big Data Machine Learning Powerful Solutions AI Marketing Challenges Getting Organizational Buy-In Navigating Deployment Issues Ensuring Data Privacy Core Benefits of Artificial Intelligence Marketing Increased Marketing ROI Personalized Content Delivery Improved Campaign Reporting and Measurement Enhanced Marketing Team Performance Examples and Use Cases for Artificial Intelligence Marketing Personalized Messaging Smarter Ads More Intelligent Searches Relying on Chatbots Continued Learning and Predictive Analytics Artificial Intelligence is the Future of Marketing The evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before; and in this hotbed of advancement lies artificial intelligence (AI) marketing. Using data and customer profiles, AI tools learn how to communicate with your customers, and deliver personalized messaging at the right time without the need for human intervention or assistance from marketing team members. What is AI Marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Armed with big data insights, digital marketers can greatly boost their campaigns’ performance and ROI, all of which can be achieved with essentially no extra effort on the marketer’s part. While this definition provides an overview of artificial intelligence marketing at the most basic level, there is obviously much more that goes into it. We’ll be addressing all of the details in the content to follow.... --- ### A/B Testing: The Good, The Bad, and The Ugly - Published: 2016-08-29 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/ab-testing-the-good-the-bad-and-the-ugly/ - Categories: General, Thought Leadership - Tags: email optimization, personalization - Translation Priorities: Optional A/B testing is the bread and butter of today's marketer. It’s a straightforward method to find the top-performing version of a website, campaign, or promotion from a series of available options. However, it’s predicated on marketers having the time and the tools available to perform A/B testing. With so many tools out there that can get the job done, it becomes mostly a question of time management. The Good Let’s start with the good part about A/B testing: if you’re already testing, then you’re ahead of the curve. This is because you have already realized that in this fast-paced and changing world of technology, you can’t get it right the first time. You might have good ideas and years of experience to rely on, but that’s not enough to stay ahead of the competition and remain actively engaged with the needs and desires of your consumers. To make sure your assumptions about your consumers are still valid, you need to run tests, even if just to prove you got it right. The Bad "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. " – Mark Twain When A/B tests are not properly performed, they can cause more harm than good. For example, if you act on early results it's easy to assume that you picked the right ‘winner’ and that you’re done. Only when you start analyzing the results a few weeks or months down the line do... --- ### 3 Challenges to Creating Meaningful, Actionable Data - Published: 2016-08-01 - Modified: 2016-08-01 - URL: https://emarsystest.com/learn/blog/3-challenges-to-creating-a-meaningful-actionable-data-environment/ - Categories: General, How to - Tags: big data, customer data platform - Translation Priorities: Optional The challenges facing today’s marketers are far more complex than deciding whether to promote a 20% coupon or free shipping. Gone are the days when simple segmentation and the basic set of automated messages were enough to satisfy your shoppers and bring in the sales. Consumers now demand personalized experiences that engage their constantly evolving shopping habits. Retailers feel the pressure to offer a dynamic shopping experience across multiple devices and channels. This is why actionable data is more important than ever. What Is Actionable Data? Before jumping into all of the details, what does actionable data really mean? Actionable data refers to information (or data) that provides sufficient insights and perspective into the future for key decision makers to confidently take action. Ultimately, this helps drive smarter, faster business decisions. When leveraged properly, actionable data provides companies with insights that help produce more personalized experiences for customers. We realize that these tasks can seem overwhelming, but the good news is that have evolved alongside these more nuanced consumer behavioral changes. How to Create an Actionable Data Environmentpart of the Emarsys B2C Marketing Cloud, offers retailers a way to build unified profiles for consumers across devices, channels, and platforms. This data is used to drive predictive models and showcase behavioral trends that retailers can use to overcome the challenges outlined above. The key is to have your data drive actions without human intervention, which inevitably leads to delays and potential inaccuracies. An actionable data environment allows you to recognize the... --- ### Are You Ready for IRCE 2016? - Published: 2016-06-03 - Modified: 2016-06-03 - URL: https://emarsystest.com/learn/blog/are-you-ready-for-irce-2016/ - Categories: Innovative Perspectives - Tags: marketing strategy, SAP Emarsys events - Translation Priorities: Optional The annual migration of e-commerce professionals to Chicago’s McCormick Place has begun. Yes, IRCE 2016 is about to begin. Hopefully you have your TSA Pre-Check squared away so you can bypass the lines and have a stress-free journey to the largest e-commerce conference of the year. We can’t wait to see our clients and partners and introduce Emarsys to the awesome e-comm marketers who made the trek to IRCE this year! Come and meet Emarsys at booth #772 to learn how the Emarsys B2C Marketing Cloud can help you use customer intelligence and machine learning to engage your customers and boost sales. We’ll also have some sweet swag to share! Want to schedule a demo at IRCE? Just send us a note and we can set up a time. --- ### 3 Strategies to Improve In-Store Customer Acquisition - Published: 2016-05-27 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/3-strategies-to-improve-in-store-acquisition/ - Categories: General, How to - Tags: in-store, omnichannel marketing - Translation Priorities: Optional If you are like many multi-channel retailers, you have been under pressure to connect your physical stores to the digital channel. While larger complexities likely loom, such as defining channel attribution rules and pushing archaic Point-of-Sale (POS) systems to their limits, you are probably trying to figure out more tactical ways to keep in-store shoppers engaged when they leave stores empty-handed. One key tactic that can help you to build a foundation for future marketing efforts in this tangled, multi-channel madness is in-store customer acquisition. If you’ve been around a while, you may remember the days when this meant handwritten email addresses at the register. You’ll also remember the unmotivated cashiers who never collected the addresses, or the nightmarish data that was scribbled down. As funny as some of those fake addresses were, that primitive process often led to major deliverability issues. Thankfully, the days of in-store customer acquisition being chained to the counter have passed. This means you have more opportunities to learn more about your store shopper and get them to opt-in to receive your marketing messages. Here are three ways to expand your in-store customer acquisition: 1. More Advanced Point-of-Sale Systems Wait, wasn’t I just criticizing acquisition at POS? Well, yes, I was. The reason is that many retailers are simply doing a poor job of it. If you have a primitive POS system, your staff will need training to effectively communicate a value proposition as incentive for the customer to share their email address. Improving that... --- ### 3 Ways to Connect Online Shoppers to Brick and Mortar Stores - Published: 2016-05-17 - Modified: 2016-05-17 - URL: https://emarsystest.com/learn/blog/3-ways-connect-online-shoppers-brick-mortar-stores/ - Categories: Thought Leadership - Tags: omnichannel marketing, online shopping - Translation Priorities: Optional I bet I can write one word that will make you want to click away from this page. I’ll write it, but you have to promise to stick with me and keep reading. OK, here we go: Showrooming. I think I just heard the collective “Ugh! ” that often proceeds an overused and slightly outdated buzzword that was once the hottest, trendiest topic (“Disruption”, your days are numbered! ). One of the reasons that word has started to lose the power it once held is that the idea of consumers visiting brick-and-mortar stores to research online purchases is no longer new. It’s not a trend. Retailers must accept the fact that consumers have made this part of almost every shopping experience. Think about it, when have you not pulled out your phone in a store to read a review, check a price on Amazon, find additional product photos, take a picture to view later, cart the item to research more later, watch a review on YouTube... I would be so bold to say that if you aren’t doing this, you’re shopping the wrong way. Retailers have started struggling to find ways to connect store shoppers to their sites. These in-store activities are often more challenging to influence, and often the shopper is initiating the action, whether it’s searching for a coupon or a product review. When it comes to connecting online shoppers to stores, many retailers have clung to a few of the early strategies that helped to direct online... --- ### DIE 11 BESTEN BEISPIELE FÜR B2C MARKETING AUTOMATISIERUNG - Published: 2016-03-29 - Modified: 2023-01-30 - URL: https://emarsystest.com/de/learn/blog/die1-besten-beispiele-fuer-b2c-marketing-automatisierung/ - Categories: General - Translation Priorities: Optional Marketing Automatisierung wirkt sich erwiesenermaßen positiv auf die Anzahl von Leads, Konvertierungen und die Höhe des Umsatzes aus. Es kann zudem die Verkaufszahlen um bis zu 14. 5% steigern und Ihre Marketing Gesamtkosten um bis zu 12. 2% reduzieren. Es kommt also nicht von ungefähr, dass Investitionen in B2C Technologie zur Zeit in die Höhe schnellen. Allerdings wird das Potential dieser Investitionen nicht immer voll ausgeschöpft und maximale Umsätze werden nicht immer erreicht. Hier sind elf Beispiele, wie Sie mit Hilfe von Automations-Technologien Ihre Kunden optimal begeistern und binden können. 1. Willkommens-Programme Automatisieren Sie Ihre Kundenbegrüßung gleich nach der Registrierung. Nachdem sich ein Kunde für Ihren Newsletter, oder einen neuen Account angemeldet hat, schicken Sie ihm eine Willkommens E-Mail. Zeigen Sie ihm, was Sie ihm/ihr bieten können, erzählen Sie ein bisschen über sich und animieren Sie ihn, mit dem Einkaufen zu beginnen. 2. Repurchase-Programme Post-Purchase Programme sammeln automatisch Kunden-Feedback und unterstützen Sie bei cross-sell Aktionen. Fragen Sie Ihre Kunden, wie Sie Ihren letzten Einkauf bewerten würden und geben Sie ihnen die Möglichkeit, eine Bewertung zu schreiben, ein Foto zu teilen, oder personalisierte Empfehlungen basierend auf ihren letzten Einkäufen zu kaufen. 3. Erinnerungs-Programme Schicken Sie Erinnerungen an Kunden, die eine E-Mail nicht geöffnet haben. Wenn ein Kontakt Ihre erste E-Mail geöffnet, aber nichts darin angeklickt hat, schicken Sie eine Erinnerung mit einem Angebot, das für den Kunden attraktiv ist. Wenn ein Kunde bisher nichts gekauft hat, schicken Sie ihm eine Erinnerungsnachricht, die z. B. freie Versandkosten oder spezielle Angebote für einen... --- ### 11 Actionable Examples of B2C Marketing Automation > B2C marketing automation focuses heavily on customer acquisition, customer spend, and customer retention. Explore 11 examples you can use to create a seamless and personalized customer experience. - Published: 2016-03-02 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/11-best-examples-of-b2c-marketing-automation/ - Categories: General, Thought Leadership - Tags: automation, omnichannel marketing - Translation Priorities: Optional Why Is Automation So Valuable for B2C Marketers? Marketing automation is proven to increase leads, conversions, and therefore revenue. It can also boost sales productivity by 14. 5% and reduce marketing overheads by 12. 2%. It’s no wonder B2C technology investment is going through the roof. However, it's still not always used to its full potential and maximum revenue potential is often not reached. What is B2C Marketing Automation? B2C marketing automation focuses heavily on customer acquisition, customer spend, and customer retention. In order to see success in each of these departments, marketers must understand their customers and be able to make data-driven decisions to keep them engaged with products and/or services. Many companies claim to provide marketing automation solutions tailored to B2C clients; however, the reality is that the requirements for B2C are very different. Without these unique elements in mind, your marketing automation will fall short. When thinking about the difference between B2B and B2C, marketers often have similar goals, but very unique approaches due to key factors like: The decision-making process Purchase frequency The customer lifecycle The value of successful B2C marketing automation manifests in its ability to organize, optimize, and act on your customer data. Doing so will accelerate your company’s growth, and help optimize your overall strategy for maximum revenue. 11 Best Examples of B2C Marketing Automation Here are 11 examples of how you can use marketing automation technology to best engage your customers. 1. Welcome Your Customers With Marketing Automation Programs Automate your customer... --- ### How to Avoid Email Spam Filters - Published: 2016-01-29 - Modified: 2016-01-29 - URL: https://emarsystest.com/learn/blog/5-tips-to-avoid-spam-filters/ - Categories: How to - Tags: email deliverability, email optimization - Translation Priorities: Optional With the amount of spam emails that users receive on a daily basis, it’s important for marketers to avoid this and make a point to stand out. But, how exactly is spam determined? Whether it’s an unsolicited message or irrelevant bulk email, the majority of what’s categorized as spam is determined by Internet Service Providers (ISPs) such as Google, Yahoo and Microsoft. While there are certain rules and legislation that define spam, each ISP creates their own set of rules to help protect their customers from unsolicited emails. While the ISPs don’t publicly publish details about these rules and filters, there are a number of factors to keep in mind that will help your message get into the inbox, including sender authentication, reputation filter and your spam score rating. Are your emails hitting spam filters? Before we dive into specific ways to avoid email spam filters, we thought it would be helpful to point out the key indications that tell you you’re hitting spam filters. If you start to see > 1. 0% hard bounces, > 0. 1% spam complaints, or unsubscribes are > 0. 1%. (Please note these are rough indications that may vary a bit based on your industry). Your customer data, templates and even the content of the email need to play by the rules to avoid being filtered into the junk folder. How to Avoid Spam FiltersUnfortunately, there is no quick fix, magic formula or a guaranteed way to not be flagged, but here are five... --- ### The Top 5 Social Media Trends That Will Totally DOMINATE 2016 - Published: 2015-12-18 - Modified: 2015-12-18 - URL: https://emarsystest.com/learn/blog/5-social-media-trends-dominating-2016/ - Categories: General, How to - Tags: social media, trends - Translation Priorities: Optional To learn more about the most recent social trends, be sure to check out our five predictions for social media trends in 2017. Scattered audiences; more diverse, yet fragmented platforms; an ever more competitive environment with marketing efforts that put the days of the TV networks to shame: social media sure is getting complicated! Brands have to be on their toes if they’re going to stay up-to-date with the newest and coolest apps and invest some serious resources to keep up with social media trends – and know which ones to jump on and which ones are just a flash in the pan.   But, how are you going to cut through all that clutter? Here’s somewhere to start. We bring you our global perspective on the top five social media trends that we see dominating 2016. Channeling Your Messages The question used to be "should we be on social? " Companies and brands weren’t quite sure they had a place on this new “chat platform” or that “friend space thing. ” They dug their heels in crying “Danger! ! ! ” ... and ya know what? They were right. Not about avoiding having a social presence, but that it would be a Pandora’s box worth of trouble. There is no place more dangerous to miss your message than on social. Your customers will notice, and what’s more, they’ll be delighted to spread the word about your little mishap. Every social channel has a tone, has a cadence, and is more or... --- ### 6 Abandoned Cart Email Tactics That Work - Published: 2015-05-01 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/6-abandoned-cart-email-tricks-work/ - Categories: General, How to - Tags: email optimization, shopping cart abdandonment - Translation Priorities: Optional Shoppers abandon 76% of shopping carts, which means $18 billion of lost revenue for the retail industry. (Listrack, 2015) The e-commerce industry will grow by 10% this year (Forrester, 2014), so retail marketers find themselves sharing their digital space with more and more competition. But why focus on spending so much money winning new clients? You could focus on keeping the ones you already have through abandoned cart emails. Did you know that recovering just 1% of your customer base could increase your revenue by 10% (Adobe, 2015)? To help you recover your revenue, we’ve categorized some of the best abandoned cart emails by tactic instead of sector. This means you can learn from the best in the e-commerce business, and borrow ideas from other industries. 1. Shopping Cart Reminder Theory: The shopper got distracted or most likely abandoned the basket accidentally. Action: The commerce site sends them a message to remind them of the type of shopping basket. Examples: Toys’R’Us, Harrods and Photobox 2. New Product Suggestions Marketing technology is able to predict the items a customer is most likely to buy. They find this out through advanced algorithms and online behavior research. Theory: Shoppers abandoned the basket on purpose because they didn’t want the product or found it cheaper elsewhere. Action: Suggest other products the shopper may wish to buy instead of those in the abandoned basket. Examples: Fitbit, EasyJet and Amazon As I’m currently using the free version of the Fitbit app, the Fitbit marketing team knows... --- ### There is No B2B or B2C Anymore: It's Human to Human #H2H - Published: 2015-04-14 - Modified: 2023-01-30 - URL: https://emarsystest.com/learn/blog/there-is-no-b2b-or-b2c-anymore-its-human-to-human-h2h/ - Categories: How to - Tags: omnichannel marketing, personalization - Translation Priorities: Optional There is No B2B or B2C Anymore: It's Human to Human “As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds” to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. 
Humans want to feel something. And humans make mistakes”. Kramer 2014 This quote is from Bryan Kramer’s new book, There is No B2B or B2C: It's Human to Human #H2H. The book is based on the premise that B2B and B2C can no longer be so easily defined. Now, Kramer argues that to survive, marketers must appeal to humans’ emotional needs on top of the original need or desire for a product. Simple creatures? Aptly, a human on Linkedin actually recommended that I read Bryan Kramer’s perspective on why marketers must evolve their strategies to focus more on building a customer experience relevant to each individual customer. Sound familiar? Though Kramer’s theory sheds light on how to do this via social, there’s no reason why it shouldn’t be considered across all channels. As a life coach, self-help author and motivational speaker, Tony Robbins, specializes in understanding and reacting to human needs. He clearly defines these needs into 6 categories, as outlined below and, as all consumers... --- ### D’une culture « product centric » à une culture « customer centric » - Published: 2015-03-06 - Modified: 2015-03-06 - URL: https://emarsystest.com/fr/learn/blog/product-centric-customer-centric/ - Categories: General - Translation Priorities: Optional Cécile Giroux Marketing Manager Emarsys D’une culture « product centric » à une culture « customer centric » Nombreuses ont été les évolutions en matière de relation client ces dernières années. La finalité dans 90% des cas : proposer une expérience client toujours plus personnalisée. Là où le marketing se concentrait avant tout sur le produit, il se consacre désormais au comportement et à l’usage, et donc au client dans son individualité. Des données déclaratives aux données prédictives Le big data, la multiplication des sources de données et les nombreuses avancées technologiques sur le marketing prédictif notamment, permettent aujourd’hui de prédire ce que souhaite le consommateur avant que lui-même ne soit au courant. Pourtant il n’y a pas si longtemps que ça, les marketeurs devaient se contenter des données déclaratives récoltées à travers un processus de demande d’informations (inscription à une newsletter, jeux concours, questionnaire de satisfaction, formulaire web, etc. ). Cela était moins gênant lorsque les directions marketing étaient orientées produit, mais ce n’est plus (ou presque plus) le cas aujourd’hui. La priorité est l’expérience client. Les données déclaratives restent pertinentes, cependant on constate rapidement certaines limites, dont la plus évidente est la précision, voire la véracité des données : les individus ne sont pas dans l’obligation de donner des informations véridiques. Une autre limite est celle du manque de richesse de ces données, qui s’arrêtent souvent à des informations basiques ne permettant pas de définir des profils détaillés. Les marketeurs ont besoin aujourd’hui de données fiables sur les clients et ceci passe par l’analyse... --- ### Next Generation Email: What To Expect - Published: 2015-02-18 - Modified: 2015-02-18 - URL: https://emarsystest.com/learn/blog/next-generation-email-expect/ - Categories: General, How to - Tags: email marketing, email optimization, trends - Translation Priorities: Optional We’ve all heard the inflammatory phrase "email is dead" and I’m sure you don’t need me to refute this absurd claim, but I still see posts surmising that social media, group collaboration software and other alternatives will lead to a significant decrease in the volume of emails sent over the next couple of years. On the contrary, email is more important than ever. The fact is that the capabilities of email have changed over the past couple of years, and the greatest change over the next couple of years will be the way we organize, receive and utilize this channel of communication. 4 Predictions to Guide the Next Generation of Emails What does the future of email marketing look like? Such a prediction is, of course, difficult to make. But, let’s be bold. Here are four predictions to help guide the next generation of email. 1. Emails Will Be Organized Automatically Gmail’s tab-based system and their new app “Inbox” is just the beginning of a recent revolution in how (mainly private) emails are displayed. For years, we were stuck with a list view of all our emails, the "full view", and sometimes a preview box where we could see the top part of the email. Now emails get auto-organized into folders by a learning algorithm, so we no longer have to create manual rules. This way of "auto-organizing" will be common practice in a few years for every widely used email app with evolved functionality. By then, it will be... --- ### The 7 Social Media Trends Dominating 2015 - Published: 2014-12-05 - Modified: 2014-12-05 - URL: https://emarsystest.com/learn/blog/7-social-media-trends-dominating-2015/ - Categories: How to - Tags: social media, trends - Translation Priorities: Optional http://www. slideshare. net/emarsysglobal/social-media-trends-2015-draft-18-2 If we had only two or three big social networks out there, the jobs of marketers and social media managers would be a good deal easier. But as it is, the digital landscape has been dispersing, especially over the last 12-24 months. The challenges brands thus face involve a bigger, yet scattered audience; more diverse, yet fragmented social platforms; and an ever more competitive environment with impressive marketing efforts, such as Airbnb’s innovative Hollywood & Vines campaign and the highly successful #ShareACoke campaign (revamped from 2013 and taken to a whole other level of individualisation late 2014 A recent study states that one quarter of the world’s population uses social media. This means that 1,730,000,000 people are posting, pinning, tweeting, vining and instagraming. Every 60 seconds 4. 7 million posts are uploaded to Tumblr; 277,000 snaps are shared on Snapchat; and more than five million videos are viewed on YouTube. More than ever, brands have to be on their toes staying up-to-date with the latest developments and strategically investing resources into the trends that are likely to stick aorund. These are the seven social media trends I see dominating 2015/2016. Would you like to find out more about how to automate social retention? We have a whitepaper! Download Guide Scommerce The first successful steps to push forward more sophisticated Scommerce were seen in 2014, for example with the introduction of Twitter Product Cards and innovative campaigns on Pinterest, such as Nordstrom’s exemplary multi-channel campaign, creating a consistent... --- ### 3 Strategic Goals Of Digital Marketing - Published: 2014-07-31 - Modified: 2014-07-31 - URL: https://emarsystest.com/learn/blog/3-strategic-goals-digital-marketing-ohad-hecht/ - Categories: Thought Leadership - Tags: customer lifecycle marketing, omnichannel marketing - Translation Priorities: Optional Today’s Digital Marketing Landscape The world of digital marketing is getting more complex with an increasing number of channels (web, email, social, mobile), customers and prospects are broken down into small communities in different channels, for example, they move from Facebook to smaller and intimate communities such as technologies like WhatsApp, Vine, WeChat, Snapchat and many others). In short, the job of the digital marketers is ever challenging. I think that sometimes the focus is directed too much towards the channels and the attention is given to see what’s new out there and make sure we’re reaching out to customers and prospects in all channels without real objectives behind what we want to do with the clients (does increase in followers = success? Does it translate to revenue? ). Rule #1: Channels are channels and not objectives. They’re there to facilitate customer engagement while linking it to our (often quantifiable) objectives as digital marketers. Then, what are the key digital marketing goals you most probably ask? There are 3 strategic objectives that digital marketers need to set and measure in order to generate revenue. The 3 strategic objectives are: Convert leads into buying customers Increase the LTV of your customers Win-back inactive and lost customers Let’s look at the customer lifecycle and its journey from a lead to a churning customer. The chart above explains the journey visually, and thus are the strategic objectives: 1. Convert leads to customers Most of the budget we invest in digital is directed towards... --- ### The Reality Of A Single Customer View - Published: 2014-06-07 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/reality-single-customer-view-alex-timlin/ - Categories: How to - Tags: customer engagement, unified customer profile - Translation Priorities: Optional The Reality Of A Single Customer View After working in the internet marketing space for over a decade, integration has become a dirty word for me. We are still talking about it being a challenge, but it doesn’t have to be as big a project as we’re often led to believe. At the moment there is a lot of industry buzz about the need for marketers to create a single customer view for their omnichannel marketing efforts. A single customer view is... "... an aggregated, consistent and holistic representation of the data known by an organization about its customers. The advantage to an organization of attaining this unified view comes from the ability it gives to analyze past behavior in order to better target and personalize future customer interactions. A single customer view is also considered especially relevant where organizations engage with customers through multiple channels, since customers expect those interactions to reflect a consistent understanding of their history and preferences. " - Wikipedia The problem I personally have with this stems from working with clients day in, day out during implementation. I can imagine the conversation after our friend in marketing says to the CEO, CTO, COO: "I would like to put ALL of our customer data in one database alongside ALL of the campaign results so we can see what’s working well and where we should spend our money based on our customer lifetime value". Four Common Challenges in Creating a Single Customer View There was a great... --- ### 3 objectifs stratégiques essentiels aux responsables marketing - Published: 2014-06-05 - Modified: 2014-06-05 - URL: https://emarsystest.com/fr/learn/blog/3-objectifs-strategiques-essentiels-aux-responsables-marketing/ - Categories: General - Translation Priorities: Optional Ohad Hecht COO Emarsys 3 objectifs stratégiques essentiels aux responsables marketing Il y a quelques années, alors que j'étais encore étudiant en école de commerce, mon professeur de marketing tentait de nous convaincre que la vente et le marketing étaient deux choses bien différentes. C'était sa théorie en tout cas ! Le sont-ils vraiment ? En tant que responsable marketing, je savais que quelque chose clochait dans ce qu'il avançait. Se pourrait-il que les responsables marketing qui produisent des bannières flashy soient en charge de la marque et du positionnement, mais pas des résultats nets ? Malheureusement, c'est encore le cas dans de nombreuses sociétés à l'heure actuelle (particulièrement dans le B2B offline). Les responsables marketing s'occupent du marketing, et les vendeurs des ventes. Selon moi, les responsables marketing sont les superhéros de l'espace digital, et constituent en grande partie la force de vente qui produit les revenus. Si cela n'est pas le cas dans votre société, je vous suggère fortement de commencer à mesurer votre contribution par € généré pour chaque activité marketing. L'augmentation du nombre de canaux (web, e-mail, social, mobile) complexifie le monde du marketing digital. Les clients et prospects sont déclinés en petites communautés dans différents canaux : ils passent de Facebook à une communauté plus petite et intimiste comme des technologies WhatsApp, Vine, WeChat, Snapchat et bien d'autres. En bref, il y a toujours un nouveau défi à relever pour un responsable marketing. Bien souvent, nous donnons trop d'importance aux canaux et prêtons trop d'attention aux nouveautés pour sensibiliser un maximum de clients et... --- ### The 7 Social Media Trends Dominating 2014 - Published: 2014-02-27 - Modified: 2023-02-02 - URL: https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating0142015-jacquline-worner/ - Categories: How to - Translation Priorities: Optional Jacqueline Woerner Social Media Manager Emarsys The 7 Social Media Trends Dominating 2014 For more a more up-to-date forecast blog for 2015-2016 trends, click here. Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like” Button and MySpace was still the second most popular social network. Since then, social media has come a long way. A recent study states that one quarter of the world’s population uses social media. This means that 1,730,000,000 people are posting, pinning, tweeting, vining, instagraming: Every 60 seconds 20,000 pictures are uploaded on Tumblr; 104,000 pictures are shared on Snapchat; 2,460,000 posts are sent on Facebook. So not only is there a greater diversity of social platforms, there are also more people using them. Naturally, this phenomenon has greatly affected business: What was considered best practice five years ago is not good enough for marketers in 2014. Implications for Business Considering the sea of social networks and the millions of people using them, brands nowadays can’t just hop on Facebook: They have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience. The explosion of networks and users inevitably led to an exponential growth of user data, which opened up endless opportunities but left marketers rather puzzled. A major challenge which arose for companies over the last... --- ### The seven social media trends dominating 2014/2015 - Jacqueline Woerner - Published: 2014-02-27 - Modified: 2014-02-27 - URL: https://emarsystest.com/learn/blog/the-seven-social-media-trends-dominating-20142015-jacquline-worner/ - Categories: Thought Leadership - Tags: social media, trends - Translation Priorities: Optional The seven social media trends dominating 2014/2015Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like” Button and MySpace was still the second most popular social network. Since then, social media has come a long way. A recent study states that one quarter of the world’s population uses social media. This means that 1,730,000,000 people are posting, pinning, tweeting, vining, instagraming: Every 60 seconds 20,000 pictures are uploaded on Tumblr; 104,000 pictures are shared on Snapchat; 2,460,000 posts are sent on Facebook. So not only is there a greater diversity of social platforms, there are also more people using them. Naturally, this phenomenon has greatly affected business: What was considered best practice five years ago is not good enough for marketers in 2014. Implications for BusinessConsidering the sea of social networks and the millions of people using them, brands nowadays can’t just hop on Facebook: They have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience. The explosion of networks and users inevitably led to an exponential growth of user data, which opened up endless opportunities but left marketers rather puzzled. A major challenge which arose for companies over the last five years is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the... --- ### A (Brief) History of Spam Filtering and Deliverability > Discover the history of spam filtering and its impact on email marketing today. Learn key shifts in technology and strategy. - Published: 2013-12-19 - Modified: 2023-12-08 - URL: https://emarsystest.com/learn/blog/a-brief-history-of-spam-filtering-and-deliverability-gunter-haselberger/ - Categories: Thought Leadership - Tags: email deliverability, email optimization - Translation Priorities: Optional To better understand what email deliverability means today and be able to explain the spam filtering and blocking decisions of ISPs, it helps to take a look at the origins and evolution of email marketing. Only by understanding the past is it possible to have a real insight into what facilitates success in email marketing today, which aspects are obsolete and why, and which are becoming increasingly important. This can only be answered by looking at the concurrent evolution of email technology & standards, email marketing, email abuse & spam filtering (especially by, but not limited to, ISPs). So much information is available on the topic of email deliverability that it often is overwhelming. Many recommendations of the past are not applicable anymore, so focusing on what is still relevant is crucial. This article aims to help you bring your promotional email campaigns up to date rather than simply counting on what has worked in the past. Learn about the fundamental changes that have taken place around spam filtering and email deliverability over the years. The 1990s - Just send it! For most consumers the 1990s mark the beginning of popular Internet use. There are many possible starting dates for "the Internet" but the World Wide Web as we know is usually traced back to 1991 when CERN (the European Organization for Nuclear Research) published a paper known as the New World Wide Web Project. 1996 marked another important milestone - specifically for email - when Hotmail became the first... --- ### How to Implement a Successful Marketing Automation Strategy - Published: 2013-10-16 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/the-essentials-of-implementing-a-successful-marketing-automation-strategy-george-frey/ - Categories: General, Thought Leadership - Tags: automation, email marketing - Translation Priorities: Optional With the digital landscape continuously growing and technology evolving, marketing automation has become more important than ever for businesses. While most businesses know and understand this, what they often overlook is all that goes into a marketing automation program. Creating an effective marketing automation strategy takes time, planning, and requires input from multiple departments. The good news is that with a successful strategy in place, you will have more insights into customers than ever the before. To help you get started, we’ve outlined common questions below. Get the answers to essential questions surrounding marketing automation to ensure your strategy is successful: Why should businesses take a more strategic approach to marketing automation, rather than just 'bolting it on'? The nature of today’s digital customers – constantly connected and ready to react – has opened the door to ‘multichannel marketing’. This means there is now an array of touch points where your customers can interact with your brand and these have increased the complexity of communication. A lot of behavior is now tracked from email, web and mobile channels, which means marketers are often overwhelmed by the thought of addressing all the potential "if/then" scenarios. The good news is that you don’t have to tackle it all at once – you can make incremental changes to build your strategy gradually and increase the complexity of your campaigns. From our experience, the most successful marketing automation strategies grow with business demands, and this takes place over a period of time. Who should... --- ### The Right Message to the Right Person, at the Right Time - Published: 2013-09-12 - Modified: 2023-05-11 - URL: https://emarsystest.com/learn/blog/the-right-message-to-the-right-person-at-the-right-time-daniel-hagos/ - Categories: General, How to - Tags: automation, email marketing, omnichannel marketing - Translation Priorities: Optional Over the Bank Holiday weekend a friend of mine, in a bid to impress me with his knowledge of email marketing, told me about a campaign he found particularly interesting. 12 months ago he ordered a birthday cake for his girlfriend – 11 and a half months later he received a follow-up campaign offering him 10% off any birthday cake purchased. He was impressed that the company had managed to remember his purchase from 12 months ago; I then gave a brief summary of the wonderful world of marketing automation. Email Is All About Timing Sending the right message to the right person at the right time is surely the goal of email marketing. But, how many companies are actually running effective, targeted campaigns? I decided to check my inbox and split the emails that I had received in one day based on relevancy: The results: I received 93 Generic Newsletters of which I read... zero. The most interesting was a lifecycle email encouraging me to complete the sign-up process by providing additional information. Let’s compare this with a recent DMA study in which it was stated “The number segmenting into more than six different audiences rose 28% from 29% in 2011 to an impressive 37% in 2012”: in English, that means it rose by 8% in two years. 37% of those surveyed stated they segment into more than six different audiences. How this segmentation is analyzed I can’t say, but from the 122(! ) emails I’ve received today, the... --- ### Omnichannel Marketing vs. Multichannel Marketing: What’s the Difference? - Published: 2013-09-06 - Modified: 2023-06-02 - URL: https://emarsystest.com/learn/blog/omni-channel-versus-multi-channel-marketing-alex-timlin/ - Categories: How to - Tags: multi-channel, omnichannel marketing - Translation Priorities: Optional ‘Omnichannel’ is a term that has been popping up in a lot of marketing blogs and materials over the last 6 to 12 months. Internally, we’ve had a little bit of a debate as to what the differences are between omnichannel marketing and multichannel marketing and the question raised was – do we really need another buzzword? The Difference in Philosophy Perhaps we do, because there needs to be some distinction between customers who have a strategy across ‘multiple channels’ and those who have a 'multichannel strategy. ' Our most successful clients use multichannel marketing solutions to create an omnichannel experience for their customers, ensuring they remain at the heart of all personalised communication. Here is a great diagram that really illustrates the differences in each philosophy: https://mimeographs. wordpress. com/2013/07/28/multichannel-vs-omnichannel/ As mentioned, this distinction is only just emerging in some businesses but is already central to the thinking of others. John Donahoe, CEO of eBay, put it rather more directly than most when confronted by a question from a journalist about the threat of ‘f-commerce’ (used to describe Facebook Commerce): “In the eyes of the consumer, e-commerce and retail are now one. It’s just shopping, right? ” As in the diagram above, we do need to take into account different channels and the communication across them, but they shouldn’t work in silos - the customer profile should be as comprehensive as possible and the experience as seamless as you can make it. The Communication Framework We’ve moved on from marketing... --- ### Welcome to the new GMail Inbox - Lauri Kurki - Published: 2013-07-22 - Modified: 2013-07-22 - URL: https://emarsystest.com/learn/blog/welcome-to-the-new-gmail-inbox-lauri-kurki/ - Categories: How to - Tags: email marketing, trends - Translation Priorities: Optional Lauri KurkiAccount DirectorEmarsys Welcome to the new GMail Inbox A look at the recent update of Google's GMail service and the consequences for modern email marketing. Despite all predictions to the contrary, the flood of emails reaching our inboxes never seems to recede. New channels such as social media should have led to less email but, thanks to numerous notifications and updates, quite the opposite has happened. Even with the new generation of sophisticated spam filters, which do a pretty good job making sure that only relevant messages get through, the sheer volume of traffic is leading to chaotic inboxes and frustration among recipients and email providers alike. One approach to master this inbox chaos is an automatic categorization. Gmail’s "Priority Inbox" was already a first step in that direction, but now has Google taken it even further and introduced five category tabs, to which incoming emails are automatically assigned. The following five categories are available - you can choose if you want to activate all categories or only some of them: “Primary”: emails of high importance or messages which are directly addressed to you. “Social”: notifications from social media websites such as Facebook or LinkedIn. “Promotion”: offers, competitions and promotions. “Updates”: invoices, order confirmations or updates to support emails. “Forums”: discussions and comments, preferably from online forums. Assignment of messages to categories is done automatically at the start, but as users reassign and reorder them the system will learn and apply its findings to everyone - another great example... --- ### B2B vs B2C in Marketing Automation - Published: 2013-06-24 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/blog/b2b-vs-b2c-in-marketing-automation-john-fleming/ - Categories: General, How to - Tags: automation, customer lifecycle marketing - Translation Priorities: Optional Marketing automation seems to be the latest buzz, with many of the traditional email service providers moving in this direction. But haven’t there always been marketing automation providers? Well, in the B2B space certainly there have been, with a couple of key players providing sophisticated lead nurturing and lead scoring and closely synchronized with the Salesforce CRM. These are excellent ways of managing lead-warming tasks, which would otherwise have to be done by internal sales people or, in many cases, expensive external sales. But what if your business is B2C? Can these marketing automation platforms assist in the way you deal with your customers and prospects? In simple terms, the answer would seem to be a clear ‘no’. Although many may claim to provide marketing automation solutions to B2C clients, the requirements are somewhat different. B2C clients are focused on three areas: customer acquisition, customer spend, and customer retention. Whilst this may seem the same as B2B, there are a number of key differences. The Difference Between B2C and B2B Marketing Automation The Decision-Making Process First, B2B clients tend to purchase relatively high-value goods and take considerably longer to make decisions, and these decisions are rarely made by a single individual. They conduct extensive research before they purchase and often create a short list of companies before they select one to interact with. First, B2B clients tend to purchase relatively high-value goods and take considerably longer to make decisions, and these decisions are rarely made by a single individual. They... --- ### 10 Recommendations for Abandoned Cart Emails > Abandoned cart emails help increase conversions and profitability. Here are 10 tactics to help get the most out of your campaigns. Read more. - Published: 2013-06-21 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/blog/10-recommendations-for-abandoned-cart-emails-gizem-terzi/ - Categories: General, How to - Tags: email optimization, shopping cart abdandonment - Translation Priorities: Optional If used effectively, abandoned cart emails offer a major opportunity to increase your conversion and profitability. As a marketer, your key objective is to turn the marketing costs you spent bringing visitors to your website into profit, by converting them into customers. No matter how good your purchase complete page is, there are a number of reasons why your visitors will still leave the website with items still in their cart. Abandoned cart emails, therefore, are an effective way to win these visitors back and help you increase your website conversions. 10 Ways to Improve Your Abandoned Cart Emails Below you can see the top ten tactics to get more effective results from your abandoned cart email campaigns: 1. Don’t Send Just a Single Email If you send your first email 1-3 hours after the cart abandonment, you can typically increase your conversion rates by up to 20%. If you then, after 24 hours, send a second email to your members who still have not completed the process of purchasing, you can improve conversion rates by up to 50%. 2. Think Carefully Before Offering Discounts in the First Email Proposing discounts and/or free shipping in the first email can create unnecessary costs for your company and your customers can exploit this. It is important to consider why the carts might have been abandoned before making a decision. Rather than giving discounts in the first email, offer them in the second email, with a message that emphasizes a sense of urgency.... --- ### Here's Why You Should Use a Recommendation Engine > Find out what product recommendations engines are, what they can do for you, and how relatively simple and (surprisingly) inexpensive they are to implement. - Published: 2013-03-25 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/heres-why-you-should-use-a-recommendation-engine-ohad-hecht/ - Categories: General, How to - Tags: customer engagement, personalization - Translation Priorities: Optional I love Netflix, Pandora, Last. fm, and, naturally, Amazon. They all do a fantastic job in finding what I want, and providing me with relevant product recommendations. They manage to dig in deep into their products and “inflate” the goodies that I really like. I am a loyal customer. Loyalty is brought by understanding customers and delivering to them what they want or value. The wet dream of every marketer in becoming the next Pandora, Netflix, or Amazon, but providing personalized content recommendations as amazingly as they do is hard to achieve: systems need to speak with one another, there’s a need to find meaningful connection between content and the need to thoroughly go through semantics as well as consumer behavior. That being said, the cost of getting all this done can add up very quickly and become very expensive. Once this reality sets in, most managers would start excusing themselves from this undertaking along the lines of “I’m already busy now and have good engagement from my customers anyway. Besides, my IT team has plenty to do without me breathing down their neck... ” Climbing a mountain always looks like a big task, but it always begins with a first step and that deep breath of courage. Let’s discuss quickly what product recommendations engines are, what they can do for you, and how relatively simple and inexpensive (surprisingly! ) they are to implement. What Are Product Recommendation Engines? Product recommendation engines or systems are in charge of finding relations... --- ### Accreditation logo 5 - Published: 2013-02-25 - Modified: 2013-02-25 - URL: https://emarsystest.com/learn/blog/accreditation-logo-5/ - Categories: General - Translation Priorities: Optional --- ### Email, Social, Mobile - Where Do You Lay Your Bets for 2013? - Published: 2013-01-28 - Modified: 2013-01-28 - URL: https://emarsystest.com/learn/blog/where-do-you-lay-your-bets/ - Categories: How to - Tags: email marketing, mobile marketing, trends - Translation Priorities: Optional As we are already coming to the close of the first month of the New Year, technology continues to rapidly evolve, and so does the equipment used to communicate and access information.  The prevalence of fully connected desktops, laptops, tablets and smartphones mean it is now possible to access email and engage with social media on the run. Social contact and the exchange of information has never been so portable, or so prominent in everyday life; so why – despite the fact that social media reflects the spirit of the age – is email still favoured as the most effective means of communication and delivers the greatest ROI for marketers?   Email marketing A 2012 UK survey of more than 800 digital marketers, email service providers, agencies and in-house or client-side companies, revealed that 70 per cent still regarded email as an ‘excellent’ or ‘good’ channel, when it comes to offering a great return on marketing investment, whereas only 44 per cent felt that social media marketing did the same. In fact, email marketing is a very powerful and cost-efficient tool, which, if used effectively, delivers all of the five distinct steps in customer lifecycle marketing – reach, acquisition, conversion, retention, and loyalty. In other words, it can convert those with little or no interest in a service or product into prospects; convert prospects into customers; and then maintain positive contact with customers in such a way as to help them become repeat customers. Social media marketing Unsurprisingly, given the... --- ### E-POSTA İLE MUCIZELER YARATABILECEĞINIZ 3 ÖRNEK ÇALIŞMA - Published: 2012-08-13 - Modified: 2012-08-13 - URL: https://emarsystest.com/learn/blog/e-posta-ile-mucizeler-yaratabileceginiz-ornek-calisma/ - Categories: General - Translation Priorities: Optional By: Murat Erdör, Senior Sales Manager, emarsys Türkiye Lafın gelişi tabi mucize, ortada mucize falan yok, sadece pazarlama ile ilgili düşündüklerinizi e-posta ortamına dökerek inanılmaz geri dönüşler sağlayabilir, bu e-posta gönderimini neden senelerdir müşteriye e-bülten göndermek ve şirketle alakalı haberleri duyurmak için kullanılan bir araç olarak düşündük diye kendinize sorarsınız. Size aşağıda 3 örnek vereceğim, bakalım siz ne düşüneceksiniz. Alışveriş sepetinde ürün bırakıp çıkan müşteriye önceden ayarlanmış otomatik e-posta mesajını belli bir süre sonra göndererek hatırlatmada bulunup ürünleri almasını sağlayabilirsiniz. Hatta x TL üstünde ürün bırakanlar sizin için değerli (VIP) müşteri kategorisine giriyorsa bunlara hem hatırlatma yapabilir hem de ürünleri alması için ücretsiz kargo sunabilirsiniz.  Bu hatırlatma e-postası en başta kurgulandığından tekrar tekrar uğraşmanıza gerek kalmaz ve zamandan tasarruf edilir. Ayrıca müşteri memnuniyetinde artış sağlanır ve olası geri dönüşlerde kaybedilmiş gibi gözüken alışveriş tamamlanır.   Diyelim ki kullanım süresi belli olan ürünler satıyorsunuz, mesela deodorant, diş macunu, vitamin hapı vs. Ve diyelim ki bunların kullanım süresi 30 gün olsun. Önceden ayarlanmış otomatik e-posta mesajı ürünün alınmasından 25 gün sonra ilgili kişiye gidecek ve “aldığınız ürünün bitmesine az kaldı, yeni sipariş vermek için lütfen tıklayınız” diyecek. Bu sayede sadece akıllı bir stratejiyle büyük bir çaba sarf etmeden yeniden satış yapma şansına sahip olacaksınız. Şahsen ben böyle bir e-posta alsam çok hoşuma giderdi çünkü yoğun iş hayatında unuttuğum şeyi ilgili firma bana hatırlatıyor, zaman tasarrufu sağlıyor ve benimle ilgileniyor diye düşünürdüm.   Sitenizde hotel, uçak bileti, yurtiçi ve yurtdışında turlar sattığınızı düşünelim. Müşteri sitenizden bir tatil paketi satın aldığında gene önceden ayarlanmış... --- ### Using Preheaders Effectively in Your Email Campaigns > Preheaders, the small section at the top of your email, can help drive click-throughs and open rates. Get email preheader best practices from SAP Emarsys. - Published: 2012-07-11 - Modified: 2012-07-11 - URL: https://emarsystest.com/learn/blog/using-preheaders-effectively-in-your-email-campaigns/ - Categories: General, How to - Tags: email marketing, email optimization - Translation Priorities: Optional A preheader is a small section that appears at the top of your email, above your message content. A lot of companies use a call to action in pre-headers in their email marketing campaigns to encourage recipients to open and read their emails - so how can you effectively use pre-headers in your campaigns? Here are some ways we've seen pre-headers used effectively in email campaigns: 1. Include an online version link of the email If people cannot see the full email via their mobile device, give them the option to view it on a webpage to encourage them to click through the email and see what you have to say. 2. Deliver a punchy compelling summary of the email to get subscribers to open the email People are busy. Many people scan emails rather than read them top-to-bottom, and many use Gmail-style text snippets or their email program’s preview pane to determine which emails to read. It needs to be a short and sweet summary that the recipient can quickly glance at. Giving people an overview of why they should read your email can increase the odds that they’ll actually do so. 3. The proper placement The marketing preheader should be in the top left of the email. Your functional preheader text (such as add to address book, unsubscribe, forward to a friend) should be in the top right corner. 4. Character count Be aware of the length of the preheader text that will be displayed in the inbox preview. This... --- ### 10 Tips for Mobile-Friendly Email Campaigns - Published: 2012-05-31 - Modified: 2022-03-17 - URL: https://emarsystest.com/learn/blog/10-tips-for-mobile-friendly-emails/ - Categories: General - Translation Priorities: Optional Tips for Mobile Friendly Emails We know that mobile marketing is taking the world by storm and your emails need to be mobile-device ready. Many of us have perfected how to ensure our emails render correctly on desktops, but how do we cater to portable devices with screens 7 inches or less? Mobile email marketing requires a different approach compared to that of traditional email design. It isn’t really rocket science and can be fairly straightforward. Take these 10 fundamental tips into account when optimizing mobile-friendly emails: 1. Create a mobile version of your email This should be fairly easy with the right tools - you to need ensure that your regular email has a link to the mobile version, clearly visible and clickable at the top of your email. You could even only make a mobile-friendly email and send the same version to all recipients regardless of what device they use to open it. Tips 2-10 will show you what to take into consideration when creating the mobile version. 2. Keep your email width less than 600pixels Your email should already be less than 600pixels for desktop or web clients, but you should take it down a notch for mobile devices. Besides iOS (iPhone devices), nearly all other mobile operating systems do not scale to fit your email to the width of the screen. That includes Android handsets/tablets where users will need to either manually zoom in/out or scroll to view your email in its entirety. When you have... --- ### Time2Market - Published: 2012-05-14 - Modified: 2012-05-14 - URL: https://emarsystest.com/learn/blog/time2market/ - Categories: General - Translation Priorities: Optional Time2Market 2012 Date: 23-24 mai 2012,Lieu: Porte de Versailles, Paris Conférence : 24 mai 2012 à 16h15 Thème de la conférence: L’automatisation de la relation client en e-marketing Les outils e-marketing permettent aujourd’hui non seulement de mieux connaitre vos clients et d’analyser leur comportement, mais surtout d’automatiser le dialogue que vous entamez avec eux. En se basant sur votre segmentation et les informations comportementales récoltées, la construction de scenarios et de campagnes automatiques permettra d’accroître significativement l’efficacité de vos campagnes e-mailing Site web de l'évènement --- ### Say hello, but do it nicely. - Published: 2012-05-11 - Modified: 2012-05-11 - URL: https://emarsystest.com/learn/blog/say-hello-but-do-it-nicely/ - Categories: General - Translation Priorities: Optional By: Alex Field, Account Manager, Emarsys Some of this is basic stuff to those more experienced emarketers among you, but having a good welcome email is still something that’s sorely missing from a great many email marketing programs. Sure, most senders clearly understand the need for some kind of subscription confirmation email but there are still so many bad ones in the world despite a huge amount of collective drum banging from ESPs. In email, just like in real life, first impressions really count. For most subscribers the welcome email will be the first thing they receive so it is very important that this message is on brand, compelling and useful. This email is so much more than a simple subscription confirmation - it’s a hello and a thank you from you, to this person who has been kind enough to share their data with you and who wants to know more about you and your products and services. Don’t you think it deserves more than a couple of lines of hastily written copy and a company logo? A good welcome email should: Begin with a thank you – it’s just good manners Contain whitelisting instructions, normally in the pre header (Also see our short post on using the pre header to boost mobile open rates) Explain the benefits of being an email subscriber Educate your new subscriber about your brand Set some expectations as to the frequency and type of emails you’re planning to send Contain links to different... --- ### 7 Steps to Create the Best Welcome Email - Published: 2012-05-11 - Modified: 2012-05-11 - URL: https://emarsystest.com/learn/blog/7-steps-to-create-the-best-welcome-email/ - Categories: General - Translation Priorities: Optional Creating a good welcome email is still something that’s sorely missing from a great many email marketing programs. While some of this is well known for the more experienced email marketers among you, there is always room for improvement when it comes to tailoring your welcome emails to new subscribers. Sure, most senders clearly understand the need for some kind of subscription confirmation email but there are still so many bad welcome emails being sent, despite a huge amount of collective drum banging from ESPs. Just like in real life, email first impressions really count. For most subscribers the welcome email will be the first thing they receive so it is very important that this message is on brand, compelling and useful. This email is so much more than a simple subscription confirmation – it’s a hello and a thank you from you, to this person who has been kind enough to share their data with you and who wants to know more about you and your products and services. Don’t you think it deserves more than a couple of lines of hastily written copy and a company logo? For this reason, we’ve compiled a list of 8 steps to craft better welcome emails for new subscribers. Enjoy! A Great Welcome Email Should: 1. Begin With a Thank You It’s just good manners. While it’s important to confirm that the user has successfully signed up, you also want to make sure that your new subscribers know how thankful you are... --- ### The Importance of the Unsubscribe Link - Part Two - Published: 2012-04-04 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/the-importance-of-the-unsubscribe-link-part-two/ - Categories: General - Tags: email deliverability, email marketing - Translation Priorities: Optional Oftentimes, email marketers question why they should make it easier for recipients to unsubscribe. While offering an unsubscribe option can reduce the size of your email list, it certainly holds importance. To prevent recipients from unsubscribing to your email list and build a trustworthy reputation, certain tactics can be applied to your current strategy. Let’s take a look through some of the best practices that should be considered. What are best practices to provide your recipients with a trustworthy unsubscribe option? • Use "one-click unsubscribe" only (this means an unsubscribe via one click in the email and one click on the confirmation page, without having to type at all) • Do not require a login/password. This is also a CAN Spam Act requirement • If you use a form, populate it with email and other required data so that recipients need only click the "submit" button • Provide a "thank you" and "confirmation" landing page immediately after unsubscription, but NEVER send a confirmation email after a recipient has unsubscribed! • Remove the recipients who have unsubscribed from your list immediately, or at least within 24 hours • Test your unsubscribe function/process regularly (this is often overlooked) • Make sure you have the unsubscribe link in the same language as the rest of your email • If you send multipart messages (recommended), do not forget to add the unsubscribe link to the text version of your newsletter • Always use a list-unsubscribe header (standard at Emarsys) to give recipients the opportunity... --- ### Tipps für Ihre Newsletter-Anmeldung - Published: 2011-12-07 - Modified: 2011-12-07 - URL: https://emarsystest.com/de/learn/blog/tipps-fur-ihre-newsletter-anmeldung/ - Translation Priorities: Optional Tipps für Ihre Newsletter-Anmeldung   Von: Daniel Eisenhut, Client Services Director, emarsys Die Anzahl Ihrer Neuanmeldungen lässt zu wünschen übrig? Überprüfen Sie auch Ihren Anmeldeprozess! Machen Sie es Ihren Interessenten wirklich einfach, sich in Ihren Verteiler einzutragen? Oder legen Sie ihnen unnötig Steine in den Weg? Fakt ist: Je einfacher es ist, sich für Ihren Newsletter zu registrieren, umso mehr Leute tragen sich auch ein.  Hier einige wertvolle Tipps zur Newsletter-Anmeldung: Weisen Sie so oft wie möglich auf Ihren Newsletter hin. Am besten auf jeder Seite Ihres Webauftritts – und natürlich auch auf allen anderen Kanälen: Kataloge, Mailings, Außendienst etc.    Auch wenn die meisten Umfragen ergeben, dass Pop-ups nerven – wir haben festgestellt: Eine zusätzliche Bewerbung des Newsletters in einem Pop-up erhöht die Anmeldezahlen deutlich.   Fragen Sie so wenig Daten wie möglich zwingend ab. Lediglich die Newsletter-Adresse ist ein Pflichtfeld! Alle anderen Angaben sollten freiwillig sein. Zu viele Pflichtfelder schrecken ab oder verleiten zu Falschangaben – das bedeutet nur mehr Aufwand für Sie. Denken Sie daran: Durch geschickte Neuabonnenten-Kampagnen können Sie Ihre Daten später immer noch anreichern.   Geben Sie Ihren Abonnenten dennoch die Möglichkeit, freiwillig ihre Profile zu ergänzen. Personalisierte Newsletter haben zu etwa einem Drittel höhere Klickraten.   Bedenken Sie aber auch: Je mehr Infos der Interessent von sich preisgibt, desto höher sind auch seine Erwartungen, dass Sie diese sinnvoll einsetzen. Wenn der Kunde Ihnen mitteilt, dass er in München wohnt, will er nicht nur ständig über Aktionen in Hamburg informiert werden. Fragen Sie also nur... --- ### How to Develop Winning Subject Lines - Published: 2011-12-07 - Modified: 2011-12-07 - URL: https://emarsystest.com/learn/blog/how-to-develop-winning-subject-lines/ - Categories: General - Translation Priorities: Optional As I opened my inbox earlier today and saw 367 emails, I once again thought about what made me open certain emails before others, and why there were some I deleted straight away.   I know that I always look at the subject line first as a habit, before I even see who or where the email comes from. In these times of busy inboxes, high spam rates and fraud alerts, it is getting challenging to keep high levels of engagement across your recipient base. If you’ve followed all the deliverability rules and made it into the inbox of the recipient, it’s a shame if your email goes unopened because of a dull or irrelevant subject line. Writing a winning subject line is not easy however and is very specific to your brand and recipient demographic. Having said that there are always basics which should never be forgotten: 1. Keep it short and to the point Very often subject lines are considered to be a short summary of an email and tend to feature the most interesting information or best-selling products in them. This could be the wrong strategy as most of the information will never be read by your recepient. For the benefit of your brand in the eyes of your valued customer and the ISPs - keep your subject lines under the limit of 60 characters. And if you are ever looking at how long your subject lines should not be, have a look in your junk folder!... --- ### Accreditation logo 4 - Published: 2011-10-10 - Modified: 2011-10-10 - URL: https://emarsystest.com/learn/blog/accreditation-logo-4/ - Categories: General - Translation Priorities: Optional --- ### Rising Above Email Clutter - Published: 2011-09-05 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/rise-above-email-clutter-2/ - Categories: General, How to - Tags: email marketing, new marketing technology - Translation Priorities: Optional As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge. Challenge to stand out from the clutter of messages and get through to the readers on the receiving end with stuff that will make them want to come back for more. The challenge is not unique, it is shared by various marketing disciplines and email marketing is not an exception. Having worked in the industry for several years means I know too well the rising pressure. When subscribers are getting an average of 35 emails daily, how do you ensure yours is the one that gets clicked on? By staying relevant. Yes, this mantra has been repeated by email marketers for years, but today it is important as ever and cannot be ignored. If you want the recipients to open your emails and avail of the product offers in it, make sure the information you sent to your customers is tailored to their interests. Email marketing technology allows to track exactly the products and categories that are of most interest to your recipients by monitoring their clicking behaviour. Say you are a travel retailer and you see a recipient clicking on the “family holidays” category. In your next email to them, why not make the category banner more prominent in your template? Or offer a special personalised discount on this specific type of holidays? Such targeting will help you engage with your customers on a higher level, as well as... --- ### Rising Above Email Clutter - Published: 2011-09-05 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/blog/rise-above-email-clutter/ - Categories: General - Translation Priorities: Optional As I was getting ready to roll out the first Emarsys blog, one thought was sitting in my mind: challenge. Challenge to stand out from the clutter of messages and get through to the readers on the receiving end with stuff that will make them want to come back for more. The challenge is not unique, it is shared by various marketing disciplines and email marketing is not an exception. Having worked in the industry for several years means I know too well the rising pressure. When subscribers are getting an average of 35 emails daily, how do you ensure yours is the one that gets clicked on? By staying relevant. Yes, this mantra has been repeated by email marketers for years, but today it is important as ever and cannot be ignored. If you want the recipients to open your emails and avail of the product offers in it, make sure the information you sent to your customers is tailored to their interests. Email marketing technology allows to track exactly the products and categories that are of most interest to your recipients by monitoring their clicking behaviour. Say you are a travel retailer and you see a recipient clicking on the “family holidays” category. In your next email to them, why not make the category banner more prominent in your template? Or offer a special personalised discount on this specific type of holidays? Such targeting will help you engage with your customers on a higher level, as well as... --- ### Why Relevancy is No Longer an Option - It's a Must! - Published: 2011-08-29 - Modified: 2011-08-29 - URL: https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-a-must/ - Categories: General - Translation Priorities: Optional Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail, Yahoo! and Gmail. The idea behind it is simple – to get people to re-engage with their inbox. But while the concept is simple at its core, it’s not so easily achievable. Consider two things: Untargeted, email causes customers to disengage with their inbox. Introduction of the Priority Inbox made sending to disengaged customers no longer possible. The Big Three (Hotmail, Yahoo! and Gmail) made sure that unread messages piling up end in the junk folder. Email Service Providers are now advising their companies to look more critically at their databases: to ensure inbox placement senders are advised to suppress email addresses of recipients who had disengaged over a given timeframe (3 -6-12 months since last open and/or click). The result – in an effort to retain sales and maintain a high level of traffic, companies have started to develop email marketing programmes which would help them reengage with lapsed users. ‘We haven’t seen you in a while’, “Come back and get 10% off your next purchase”... it is the rise of the Re-engagement programme. But here’s the kicker: even upon introduction of sophisticated email reengagement programmes, most companies still don’t use behavioural targeting in their email marketing. They often send a one-size-fits-all emails to their subscribers, causing them to disengage again, then follow-up with a re-engagement email until they do open and/or click – and put them back on... --- ### Why Relevancy is No Longer an Option - It's a Must! - Published: 2011-08-29 - Modified: 2011-08-29 - URL: https://emarsystest.com/learn/blog/why-relevancy-is-no-longer-an-option-must/ - Categories: General - Translation Priorities: Optional Since August last year most businesses should have been exposed to the concept of ‘Priority Inbox’ with ISPs as Hotmail, Yahoo! and Gmail. The idea behind it is simple – to get people to re-engage with their inbox. But while the concept is simple at its core, it’s not so easily achievable. Consider two things: Untargeted, email causes customers to disengage with their inbox. Introduction of the Priority Inbox made sending to disengaged customers no longer possible. The Big Three (Hotmail, Yahoo! and Gmail) made sure that unread messages piling up end in the junk folder. Email Service Providers are now advising their companies to look more critically at their databases: to ensure inbox placement senders are advised to suppress email addresses of recipients who had disengaged over a given timeframe (3 -6-12 months since last open and/or click). The result – in an effort to retain sales and maintain a high level of traffic, companies have started to develop email marketing programmes which would help them reengage with lapsed users. ‘We haven’t seen you in a while’, “Come back and get 10% off your next purchase”... it is the rise of the Re-engagement programme. But here’s the kicker: even upon introduction of sophisticated email reengagement programmes, most companies still don’t use behavioural targeting in their email marketing. They often send a one-size-fits-all emails to their subscribers, causing them to disengage again, then follow-up with a re-engagement email until they do open and/or click – and put them back on... --- ### 9 Steps to Build a User Story Map for Shared Understanding - Published: 2006-08-02 - Modified: 2006-08-02 - URL: https://emarsystest.com/learn/blog/drawing-houses-user-story-mapping/ - Categories: Behind the Tech - Translation Priorities: Optional I gave a brown bag talk about user story mapping recently at Emarsys. After a bit of promotion, more and more of our teams started to use this method, so this was a good occasion to review why we like it, share some learnings, and show some basic guidelines and principles to consider when using it. As user story mapping is a very general method, I do recommend everyone interested in the method to read the excellent book by Jeff Patton on the topic. It turns out that when working with similar teams inside one organization, it’s not really useful to always say “it depends on your team/product/problem” to whatever questions people have. There are more similarities than differences between the teams, and people would like to have more concrete recipes to get started. Because of this, I decided to talk about some baseline ideas and introduce a kind of fixed process, while still leaving room for people to iterate and customize as they need. So here are my basic ingredients for using user story mapping. About the Houses... One of the toughest things in introducing new methods is to actually convince people to participate. Even more so with user story mapping, as the biggest advantage of the method is not the actual map that is being created, but rather the shared understanding formed through discussions within the team. Maybe the maps they have already seen were not as impressive or they didn’t consider it as useful. Some may consider... --- ### Marketer + Machine Podcast: Best of 2019 - Published: 1970-01-01 - Modified: 1970-01-01 - URL: https://emarsystest.com/es/learn/blog/marketer-machine-podcast-best-of-2019/ - Categories: Thought Leadership - Tags: b2c marketing, podcast - Translation Priorities: Opcional We published more than 50 episodes of the Marketer + Machine podcast in 2019. And, a little insider insight: because of you, we've seen continuous growth of the show, including: 2-3% monthly growth 22k+ unique downloads interviewing industry experts like Ashwin Ram, Brian Solis, and more, along with a focus this past year on featuring clients/partners of ours like Chelsea at CTD, Chris at TMW Unlimited, Sandra at WorldRemit, and Phil at TowerData. After an unbelievable jump start to the show in 2018, I wanted to take a little time to reflect on what made 2019 so great, too. Here's my top 10 favorite moments from the podcast over the past year. 10. Vivek Sharma, CEO at Movable Ink on visual content Vivek and his team at Movable Ink are spearheading a movement to help marketers marry data and creative. As he explained to us back in February, you have more data than you think — in different places and from different channels. Unifying this giant ocean of mostly unstructured data, and coupling it with wonderful creative and technology can help you tell personalized, visual stories. Up until now, why have these two aspects of marketing existed in disparate realms? Why haven’t we completely and fully brought them together? /* addon: Emarsys Block Quote */ #uc_block_quote_elementor139521. blockQuote { width: auto; max-width: 1280px; float: none; display: block; margin-right: auto; margin-left: auto; padding-left: 70px; padding-right: 70px; -webkit-box-align: center; -ms-flex-align: center; align-items: center; background-color: #f6f6f6; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: horizontal;... --- --- ## Whitepapers ### Rapport mondial sur l’engagement dans le secteur des biens de consommation - Published: 2025-04-25 - Modified: 2025-04-25 - URL: https://emarsystest.com/fr/learn/white-papers/rapport-mondial-sur-lengagement-dans-le-secteur-des-biens-de-consommation/ - Translation Priorities: Optional --- ### Informe global: La interacción con los productos de consumo - Published: 2025-04-25 - Modified: 2025-04-25 - URL: https://emarsystest.com/es/learn/white-papers/informe-globalla-interaccion-con-los-productos-de-consumo/ - Translation Priorities: Optional --- ### The Global Consumer Products Engagement Report | UAE Edition - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uae-edition/ - Translation Priorities: Optional --- ### The Global Consumer Products Engagement Report | Australia Edition - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-australia-edition/ - Translation Priorities: Optional --- ### The Global Consumer Products Engagement Report | UK Edition - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-uk-edition/ - Translation Priorities: Optional --- ### Der globale Engagement-Report für Konsumgüter | Deutschland-Edition - Published: 2025-04-04 - Modified: 2025-04-04 - URL: https://emarsystest.com/de/learn/white-papers/der-globale-engagement-report-fuer-konsumgueter-deutschland-edition/ - Translation Priorities: Optional --- ### The Global Consumer Products Engagement Report | Global Edition - Published: 2025-04-03 - Modified: 2025-04-07 - URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report/ - Translation Priorities: Optional --- ### The Global Consumer Products Engagement Report | US Edition - Published: 2025-03-25 - Modified: 2025-03-25 - URL: https://emarsystest.com/learn/white-papers/the-global-consumer-products-engagement-report-us-edition/ - Translation Priorities: Optional --- ### Guide de personnalisation > Cette ressource contient des cas d'usages de personnalisation que les marketeurs peuvent déployer pour améliorer l’engagement, la conversion et la rétention. - Published: 2025-03-18 - Modified: 2025-04-16 - URL: https://emarsystest.com/learn/white-papers/personalization-playbook/ - Translation Priorities: Optional À propos du guide Le guide de personnalisation regorge de tactiques marketing omnicanales éprouvées et impactantes, qui favorisent l’engagement, les conversions et la fidélisation client. Ses cas d'usages répondant à des problématiques spécifiques et ses flux d’automatisation détaillés vous aideront à acquérir toutes les informations nécessaires pour créer et exécuter des campagnes ultra performantes.   Contenu Que vous cherchiez à re-engager des clients inactifs, à favoriser les conversions ou à optimiser votre approche omnicanale, ce guide vous procure les stratégies et les conseils pas à pas dont vous avez besoin. Vous trouverez des cas d'usages réels pour vous aider à :  Encourager les personnes désabonnées à se réabonner  Créer une expérience omnicanale d’opt-in au profilage progressif  Lancer une nouvelle offre de produit  Envoyer des messages à validité limitée dans le temps quand un produit est de retour en stock  Convertir les paniers abandonnés en achats sur votre app mobile  Réactiver les membres inactifs d’un programme de fidélité  Encourager les leads à effectuer la transition en ligne/en magasin pour le premier achat . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Playbook für Personalisierung > Diese Ressource enthält praxisnahe Anwendungsfälle für die Marketing-Personalisierung. Marketer können sie einsetzen, um für Verbesserungen bei Engagement, Konversion und Kund*innenbindung zu sorgen. - Published: 2025-03-18 - Modified: 2025-04-17 - URL: https://emarsystest.com/learn/white-papers/personalization-playbook/ - Translation Priorities: Optional Infos zum Playbook Das Playbook für Personalisierung ist Ihr Leitfaden für bewährte, hochwirksame Omnichannel-Marketing-Taktiken, mit denen Sie für mehr Engagement, Konversionen und Kund*innentreue sorgen können. Unsere neue Ressource ist vollgepackt mit Use Cases für einzelne Herausforderungen und enthält detaillierte Automatisierungs-Workflows. So können Sie leistungsstarke Kampagnen erstellen, ohne bei der konkreten Umsetzung im Dunkeln tappen zu müssen.   Das sind die Themen Ganz gleich, ob Sie inaktive Kund*innen erneut ansprechen, die Konversionsrate erhöhen oder Ihren Omnichannel-Ansatz optimieren möchten, dieses Playbook bietet Ihnen die Strategien und Schritt-für-Schritt-Anleitungen, um dies zu erreichen. Hier finden Sie reale Anwendungsfälle, die Ihnen bei Folgendem helfen werden:  Abgemeldete Datenbank-Kontakte zur erneuten Anmeldung bewegen  Omnichannel-Profil mit progressivem Opt-in-Erlebnis erstellen  Ein neues Produktangebot einführen  Zeitkritische Nachrichten versenden, wenn ein Produkt wieder auf Lager ist  Käufer*innen mit Warenkorbabbrüchen zu Konversionen in Ihrer mobilen App bewegen  Inaktive Mitglieder Ihres Treueprogramms reaktivieren  Das Online-Erlebnis von Leads beim ersten Kauf in ein In-Store-Erlebnis überführen . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Personalization Playbook > This actionable resource contains personalization use cases that marketers can deploy to improve engagement, conversion and retention. - Published: 2025-03-18 - Modified: 2025-03-20 - URL: https://emarsystest.com/learn/white-papers/personalization-playbook/ - Translation Priorities: Optional About the Playbook The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.   What’s Inside Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:  Encourage unsubscribed database to resubscribe  Create an omnichannel progressive profiling opt-in experience  Launch a new product offering  Deliver time-sensitive messages when a product is back in stock  Convert abandoned cart shoppers on your mobile app  Reactivate inactive loyalty program members  Drive leads from online to in-store for first purchase . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://emarsystest.com/learn/white-papers/sap-is-a-leader-in-the-2025-gartner-magic-quadrant-for-personalization-engines/ - Translation Priorities: Optional --- ### Guide de l'appel d'offres MarTech 2025 : planifier, rédiger et gérer une offre gagnante > Découvrez les bonnes et mauvaises pratiques de gestion d’un appel d’offres pour trouver la bonne MarTech pour votre marque, et inspirez-vous de plus de 140 exemples de questions ! - Published: 2024-11-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/ - Translation Priorities: Optional À propos de ce guide Vous lancez un appel d'offres afin de trouver la bonne MarTech pour votre marque ? Prenez une grande inspiration... et réjouissez-vous ! C'est l'occasion de donner plus de moyens à votre équipe marketing et d’améliorer votre retour sur investissement.   Contenu De nombreuses raisons peuvent vous amener à lancer un appel d’offres : recherche d’un prestataire qui permettra à votre marketing monocanal d’atteindre l'excellence omnicanale, volonté de renforcer la personnalisation en temps réel basée sur les données, etc. Quelles que soient vos motivations, ce guide inclut les tactiques essentielles pour rédiger et gérer un appel d’offres MarTech afin de comparer sereinement les prestataires de technologies en fonction de vos besoins et de trouver le prestataire parfait pour vous. Découvrez des stratégies pour vous aider : Éviter les erreurs pouvant faire dérailler le processus d’offre. Définir les exigences technologiques et l'étendue de la prestation. Apprendre à estimer un calendrier réaliste pour votre appel d’offres. Facilitez la rédaction : plus de 140 exemples de questions à poser sont à votre disposition ! Nous avons ajouté plus de 60 questions pour 2025. Pour tirer le maximum de votre processus d’appel d’offres, téléchargez le guide. --- ### Guía de SDP para MarTech 2025: Planifique, redacte y gestione una propuesta exitosa > Descubra las claves para conducir exitosamente una SDP para martech y hallar la solución tecnológica de marketing perfecta para tu marca. ¡Incluye más de 140 preguntas esenciales! - Published: 2024-11-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/ - Translation Priorities: Opcional Sobre esta guía Si está realizando una SDP (solicitud de propuestas) para martech en busca de una solución que cubra sus necesidades, primero respire profundo... ¡y luego anímese! Ahora tiene la oportunidad de potenciar su equipo de marketing y aumentar el retorno de su inversión. Contenido Existen muchas razones que justifican la realización de una solicitud de propuestas (SDP), como la búsqueda de un proveedor que pueda llevar su estrategia de marketing de un silo de datos monocanal a la excelencia omnicanal individualizada o la necesidad de potenciar su personalización en tiempo real basada en datos. Sea cual sea el motivo, esta guía incluye tácticas esenciales para redactar y administrar una SDP para martech, de modo que pueda evaluar con confianza a los proveedores de tecnología de acuerdo con sus necesidades y encontrar al proveedor perfecto para usted. Descubra estrategias que le ayudarán a: Evitar cometer errores que puedan descarrilar el proceso de propuestas. Definir los requisitos técnicos y el alcance. Aprender cómo estimar un cronograma realista para su SDP. Facilitar la redacción — ¡con más de 140 modelos de preguntas obligatorias! Añadimos más de 60 preguntas para 2025. Aproveche al máximo su proceso de SDP: descargue la guía ahora mismo. --- ### Leitfaden für MarTech-Ausschreibungen 2025: Erfolgreich planen, verfassen und verwalten > Lernen Sie die Dos and Don’ts für die Abwicklung einer MarTech-Ausschreibung kennen und finden Sie so die richtige MarTech-Lösung für Ihre Marke. Erhalten Sie außerdem mehr als 140 Fragen, die Sie UNBEDINGT stellen sollten! - Published: 2024-11-11 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/ - Translation Priorities: Optional Über diesen Leitfaden Wenn Sie eine Ausschreibung durchführen, um die passende Technologie für Ihre Bedürfnisse zu finden, sollten Sie erst einmal tief durchatmen ... und sich dann darauf freuen! Sie haben dadurch schließlich die Möglichkeit, Ihr Marketingteam besser zu unterstützen und Ihren ROI zu steigern. Das sind die Themen Die Gründe für eine Ausschreibung im Bereich Marketing können vielfältig sein: Möglicherweise suchen Sie einen Anbieter, der Ihr Marketing von Single-Channel-Silos zu Omnichannel-Erlebnissen der Spitzenklasse erweitern kann, oder Sie müssen Ihre datengesteuerte Echtzeit-Personalisierung ausbauen. Unabhängig davon, warum Sie eine Ausschreibung durchführen möchten, finden Sie in diesem Leitfaden wichtige Hinweise zum Verfassen und Verwalten von Ausschreibungen, damit Sie Technologieanbieter mit Ihren Anforderungen vergleichen und den perfekten Anbieter für sich finden können. Entdecken Sie Strategien, die Ihnen dabei helfen: Fehler zu vermeiden, die den Ausschreibungsprozess zum Scheitern bringen könnten. Technische Anforderungen und den Umfang zu definieren. Einen realistischen Zeitplan abschätzen zu können. Das Verfassen Ihrer Ausschreibung zu vereinfachen. Nutzen Sie unsere mehr als 140 Beispielfragen, die Sie unbedingt stellen sollten! Für das Jahr 2025 haben wir mehr als 60 Fragen hinzugefügt. Optimieren Sie Ihren Ausschreibungsprozess und laden Sie jetzt den Leitfaden herunter. --- ### 2025 Martech RFP Guide: Plan, Write & Manage a Successful Proposal > Learn the dos and don’ts for managing a martech RFP to find the right martech for your brand, and get 140+ MUST-ASK questions to include! - Published: 2024-11-11 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/ - Translation Priorities: Optional About This Guide If you’re running a martech RFP (request for proposal) to find martech that meets your needs, first take a deep breath... and then get excited! You have an opportunity to better enable your marketing team and increase your ROI. What’s Inside You might need to run a martech RFP for various reasons, whether you’re looking for a vendor that can take your marketing from single-channel silos to omnichannel excellence, or you need to power up your data-driven, real-time personalization. Whatever your reason, this guide includes essential tactics for writing and managing a martech RFP so you can confidently benchmark technology vendors against your needs and find the perfect vendor for you.   Discover strategies to help you: Avoid mistakes that can derail the proposal process. Define tech requirements and scope. Learn how to estimate a realistic timeline of your RFP. Make writing easier — use our 140+ must-ask sample questions! We’ve added more than 60 questions for 2025. Get the most from your RFP process: download the guide now. --- ### Guía omnicanal para la retención y la fidelización de clientes: actualización > Nuestra renovada Guía omnicanal para la retención y fidelización de clientes es una herramienta útil que destaca las últimas tendencias y ofrece consejos prácticos para crear campañas de lealtad exitosas. - Published: 2024-10-16 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/ - Translation Priorities: Opcional Sobre la guía: ¿Sus programas de fidelización de clientes están demasiado enfocados en incentivar en lugar de generar interacciones genuinas? ¿Los miembros de los programas de fidelización pierden interés con el pasar del tiempo, se desvinculan o se pasan a marcas competidoras más rápido de lo que puedes decir "oferta relámpago de Black Friday"? Puede que sea hora de inyectar nueva vida a sus esfuerzos de fidelización. Si busca nuevas fuentes de inspiración, esta guía es un excelente punto de partida. Contenido En esta guía, adoptamos una perspectiva pragmática sobre: La evolución de la lealtad de los clientes: comprenda cuáles son los cinco tipos de lealtad de los clientes y cómo han cambiado desde 2021 Cómo crear una estrategia omnicanal de fidelización y retención: ¿cuáles son los cuatro componentes esenciales de una estrategia de fidelización y retención exitosa? Mapeo del proceso de compra del cliente: descubra cómo las marcas globales mapean los procesos de sus clientes para maximizar la retención y lealtad Segmentación and personalización: cuáles son las formas más efectivas de segmentar a los clientes para mejorar la fidelización Historias de éxito: compartimos estrategias omnicanal que han mejorado la lealtad de marcas globales como Levi's, AO y Petco . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} . logos-single {display: none! important} --- ### Der Omnichannel-Leitfaden zu Kund*innenbindung und -treue: aktualisierte Fassung > Unser neuer, aktualisierter Omnichannel-Leitfaden zu Kund*innenbindung und -treue ist eine praktische Ressource, die Trends im Bereich Loyalität aufzeigt und praxisnahe Ratschläge für die Entwicklung erfolgreicher Treuekampagnen gibt. - Published: 2024-10-16 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/ - Translation Priorities: Optional Über diesen Leitfaden: Setzen Ihre Treueprogramme zu sehr auf Anreize, um das Customer Engagement zu steigern? Verlieren Mitglieder Ihres Treueprogramms mit der Zeit das Interesse, interagieren nicht mehr oder wechseln schneller zur Konkurrenz, als Sie „Black Friday Flash Sale“ sagen können? Vielleicht ist es dann an der Zeit, Ihren Maßnahmen zur Festigung der Kund*innentreue neues Leben einzuhauchen. Wenn Sie auf der Suche nach neuen Anregungen sind, ist dieser Leitfaden ein guter Einstieg für Sie. Das sind die Themen In diesem Leitfaden werfen wir einen praxisnahen Blick auf Folgendes: Wie sich die Loyalität im Laufe der Zeit verändert hat: Erfahren Sie, was die 5 Arten der Kund*innenloyalität sind und wie sich diese Loyalitätsarten seit 2021 verändert haben. Eine Omnichannel-Strategie für Kund*innentreue und -bindung entwickeln: Welches sind die vier wesentlichen Komponenten einer erfolgreichen Strategie für Kund*innentreue und -bindung? Customer Journey Mapping: Entdecken Sie, wie globale Marken Mapping für ihre Customer Journeys nutzen, um für maximale Kund*innenbindung und -treue zu sorgen. Segmentierung und Personalisierung: Welches sind die effektivsten Methoden zur Kund*innensegmentierung, um die Loyalität der Kundschaft zu verbessern? Success Stories: Wir stellen Omnichannel-Strategien vor, mit denen globale Marken wie Levi’s, AO und Petco Verbesserungen bei der Loyalität erzielen konnten. . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} . logos-single {display: none! important} --- ### Le guide de l'omnicanalité pour la rétention et fidélisation : version actualisée > Notre nouveau guide mis à jour de l’omnicanalité pour la rétention et fidélisation est une ressource pratique qui met en avant les tendances en matière de fidélisation et donne des conseils exploitables sur la manière de créer des campagnes de fidélisation réussies. - Published: 2024-10-16 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/ - Translation Priorities: Optional À propos du guide : Vos programmes de fidélisation client font-ils trop confiance aux incitations pour maximiser l’engagement ? Les membres de vos programmes fidélité perdent-ils leur intérêt au fil du temps ? Se désengagent-ils ? Se jettent-ils dans les bras de la concurrence en moins de temps qu’il n’en faut pour dire « Black Friday » ? Alors l’heure est peut-être venue de donner un nouveau souffle à vos efforts de fidélisation. Si vous recherchez l’inspiration, ce guide est fait pour vous ! Contenu Dans ce guide, nous aborderons de manière pragmatique les points suivants : Évolution de la fidélité au fil du temps : Comprendre les 5 types de fidélité client et comment ils ont évolué depuis 2021. Création d’une stratégie de fidélisation et de rétention omnicanale : Quels sont les quatre éléments essentiels d’une stratégie de fidélisation et de rétention réussie ? Cartographie du parcours client : Comment les marques internationales cartographient leurs parcours client pour maximiser la rétention et la fidélisation. Segmentation et personnalisation : Quels sont les moyens les plus efficaces de segmenter les clients pour améliorer la fidélité ? Success Stories : Nous vous présentons des stratégies omnicanales qui ont amélioré la fidélisation pour des marques comme Levi’s, AO et Petco. . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} . logos-single {display: none! important} --- ### The Omnichannel Guide to Retention & Loyalty > Our new, updated Omnichannel Guide to Retention and Loyalty is a hands-on resource that highlights loyalty trends and gives actionable advice on how to build successful loyalty campaigns. - Published: 2024-10-16 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty-refreshed/ - Translation Priorities: Optional About the Guide Are your customer loyalty programs over-reliant on incentivisation to drive engagement? Do loyalty members lose interest over time, disengage, or jump ship to competitor brands faster than you can say “Black Friday flash sale? ” It may be time to breathe new life into your loyalty efforts. If it’s fresh inspiration you’re after, this guide is a great place to start. What’s Inside In this guide, we take a pragmatic look at: How loyalty has changed over time: Understand what the 5 types of customer loyalty are and how these loyalty types have changed since 2021 Creating an omnichannel loyalty & retention strategy: What are the four essential components of a successful loyalty & retention strategy? Customer journey mapping: See how global brands map their customer journeys to maximize retention & loyalty Segmentation and personalization: Which are the most effective ways to segment customers to improve loyalty Success stories: We share omnichannel strategies that have improved loyalty for global brands like Levi’s, AO and Petco . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} . logos-single {display: none! important} --- ### 2024 出海品牌 DTC 营销趋势白皮书 > SAP Emarsys 《2024 出海品牌 DTC 营销趋势白皮书》将通过跨境电商 DTC 营销历程、后流量时代痛点、 用户生命周期管理模式、全渠道营销协同化，营销自动化平台管理和热点品牌案例为中国品牌提供一份全面的出海营销指南。 - Published: 2024-10-11 - Modified: 2024-10-14 - URL: https://emarsystest.com/cn/learn/white-papers/china-export-d2c-brands-marketing-trend/ - Translation Priorities: Optional 白皮书导语 在传统的品牌运营模式中，品牌运营需具备金融、采购、制造、物流、分销等多方面的能力，并通过广告公司、媒体、消费者和零售商构成一个完整的产品销售闭环。然而，随着互联网在千禧年代的崛起，大量独立站 DTC 品牌应运而生，标志着品牌运营模式的根本转变。传统的销售闭环被打破，取而代之的是更为灵活且以消费者为中心的新模式。 包含内容 品牌要想出海成功，必须将营销置于核心位置 。本次白皮书将通过： 跨境电商 DTC 营销历程 后流量时代痛点 用户生命周期管理模式 全渠道营销协同化 营销自动化平台管理等 热点品牌案例，包括 DJI大疆、EcoFlow正浩创新等 为品牌提供一份全面的出海营销指南，帮助中国品牌在全球化的浪潮中把握 DTC 模式的演进趋势，实现可持续增长。 . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Customer Loyalty Index 2024, Global > For the fourth year, we surveyed customers to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - Published: 2024-09-24 - Modified: 2025-01-13 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-global/ - Translation Priorities: Optional About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? For the fourth year running, SAP Emarsys has explored what drives customer loyalty. In June of 2024, we surveyed 12,041 general respondents in the US, UK, Germany, Australia, and UAE. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Customer Loyalty Index 2024, US > We surveyed 4,000+ customers from across the US to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - Published: 2024-09-24 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-us/ - Translation Priorities: Optional About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 4,004 general respondents from across the United States. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Customer Loyalty Index 2024, UK > We surveyed 2,010 general respondents in the UK to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - Published: 2024-09-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uk/ - Translation Priorities: Optional About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 2,010 general respondents from across the UK. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Customer Loyalty Index 2024, Australia > We surveyed 2,019 general respondents from across Australia to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - Published: 2024-09-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-australia/ - Translation Priorities: Optional About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 2,019 general respondents from across Australia. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors have changed from 2021–2024. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.   Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factor changed the most from 2023 to 2024.   Download your copy now and put your finger on the pulse of customer loyalty.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Customer Loyalty Index 2024, UAE > We surveyed 2,000 general respondents in the UAE to understand their spending habits and sentiments about loyalty. Find out how you can win true customer loyalty in 2024 and beyond. - Published: 2024-09-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2024-uae/ - Translation Priorities: Optional About the Guide Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition? We’re exploring what drives customer loyalty. In June of 2024, we surveyed 2,000 respondents aged 18 and over from across the United Arab Emirates. Discover what matters most to customers so you can win their devotion. What’s Inside The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors compares to other regions. Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more. Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse. Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factors matter the most to Emiratis. Download your copy now and put your finger on the pulse of customer loyalty.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Customer Loyalty Index 2024, Deutschland > Wir haben mehr als 2.000 Kund*innen in ganz Deutschland befragt, um mehr über ihre Kaufgewohnheiten und ihre Einstellung zum Thema Loyalty zu erfahren. Entdecken Sie, wie Sie im Jahr 2024 und in der Zeit danach für echte Kund*innentreue sorgen können. - Published: 2024-09-18 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/white-papers/customer-loyalty-index-2024-deutschland/ - Translation Priorities: Optional Über die Studie Marketingverantwortliche möchten bei ihren Kund*innen wahre Loyalität aufbauen und dauerhafte, auf Vertrauen basierende Beziehungen schaffen. Doch wie entsteht diese Loyalität? Und was führt dazu, dass die Kundschaft zur Konkurrenz abwandert? Bei unserer Untersuchung wollten wir herausfinden, was Kund*innentreue fördert. Im Juni 2024 haben wir 2. 007 Personen in ganz Deutschland befragt. Erfahren Sie, was Ihren Kund*innen am wichtigsten ist, damit Sie sie für sich gewinnen können. Das sind die Themen Die 5 Arten der Loyalität: Lernen Sie die verschiedenen Arten von Loyalität kennen und erfahren Sie, wie sich das Konsumverhalten zwischen 2021 und 2024 verändert hat. Branchen-Insights: Erhalten Sie eine detaillierte Übersicht, welche Einstellungen zum Thema Loyalität in verschiedenen Branchen bestehen, darunter Bekleidung und Mode, Konsumgüter, Sport, Energie und mehr. Loyalitätsfördernde und -hemmende Faktoren: Finden Sie heraus, was sich auf die Loyalität auswirkt – im Guten wie im Schlechten.   Markenwechsel: Erfahren Sie, wie sich Kosten, Qualität, Erlebnis und Nachhaltigkeit jeweils auf die Kund*innentreue auswirken und welcher Faktor sich von 2023 bis 2024 am stärksten verändert hat.   Laden Sie jetzt Ihr Exemplar herunter und bleiben Sie beim Thema Kund*innentreue am Puls der Zeit.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### The Sports and Entertainment Guide to Omnichannel Fan Engagement > Sports & entertainment business? Learn how you can leverage omnichannel marketing to create personalized fan experiences at scale. - Published: 2024-08-07 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/omnichannel-for-sports-entertainment/ - Translation Priorities: Optional About the Guide Ready to revolutionize your fan engagement strategy? Discover how leading sports and entertainment brands are leveraging omnichannel marketing to create personalized, scalable experiences that keep fans engaged — from stadiums to screens. What’s Inside In this guide, you’ll get actionable advice on how to: Connect your data: Gain a 360-degree view of each fan, enabling more precise and impactful marketing strategies. Integrate mobile channels: Bring mobile channels into your marketing mix, helping you to engage fans, wherever they are. Create personalized experiences: Build deep connections with each fan with tailored, meaningful engagements.   Harness marketing automations: Save time in execution and drive fan loyalty with always-on lifecycle marketing. Activate latent revenue: Add value to the fan experience with personalized cross-sells and upsells. Discover the difference omnichannel marketing can make. Get your copy now! “Engaging millions of global fans with different needs is no small task. To succeed, we must communicate with each fan on a 1:1 level, delivering personalized content that aligns with their unique wants. ” – Michael Fichtner, CIO of FC Bayern . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Omnichannel para produtos de consumo: 10 formas para criar engajamento do consumidor > Descubra tendências em produtos de consumo, planeje sua estratégia de dados próprios e explore dez formas de impulsionar o engajamento omnichannel. - Published: 2024-07-29 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/ - Translation Priorities: Optional Sobre o guia Este guia explora as tendências e os desafios atuais enfrentados pelas marcas de produtos de consumo e apresenta táticas e práticas recomendadas para criar engajamento direto altamente personalizável e relevante usando estratégias omnichannel para encontrar os consumidores onde eles estão. Descubra como você pode entender melhor seus consumidores sem as vendas diretas, para que seja possível fomentar relacionamentos duradouros e, por fim, aumentar o valor durante o ciclo de vida do cliente. Conteúdo Descubra formas de elevar o marketing de produtos de consumo: Entenda as tendências e os desafios atuais, como os obstáculos relacionados à coleta de dados próprios, a ascensão da mídia de varejo, o impacto da inflação etc. Crie trocas de valor que gerem dados próprios baseados em consentimento, para que você possa entender e envolver melhor os consumidores. Crie jornadas perfeitas e personalizadas com base em uma verdadeira compreensão das preferências e necessidades dos consumidores. Use segmentação, públicos semelhantes e outras opções para atingir o consumidor certo com a mensagem certa. Seja omnichannel! Web, dispositivos móveis, redes sociais, na loja – não importa onde os consumidores estejam, envolva-os com conteúdo significativo e, ao mesmo tempo, mantenha cada experiência o mais próximo possível da transação. Você está pronto para colocar o consumidor no centro do seu marketing? Baixe agora! "O futuro trará uma compressão do tempo em vez de um alongamento. Nossa capacidade de sintetizar dados e de agir com base nesses dados para criar valor separará as empresas que são de primeira linha daquelas... --- ### L’omnicanal pour les biens de consommation : 10 façons de susciter l’engagement des consommateurs > Découvrez les tendances dans le secteur des biens de consommation, planifiez votre stratégie de first party data et explorez 10 façons de stimuler l’engagement omnicanal. - Published: 2024-07-25 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/ - Translation Priorities: Optional À propos du guide Ce guide explore les tendances et les défis actuels auxquels sont confrontées les marques du secteur des biens de consommation, présente des tactiques et des bonnes pratiques pour créer un engagement direct hautement personnalisé et pertinent, en utilisant des stratégies omnicanales pour atteindre les consommateurs là où ils se trouvent. Découvrez comment mieux comprendre vos consommateurs sans passer par la vente directe, afin de favoriser des relations durables et, à terme, d’augmenter la valeur vie client. Contenu Découvrez différentes façons d’améliorer le marketing des biens de consommation : Découvrez les tendances et les défis actuels, tels que les obstacles à la collecte de first party data, l’essor des médias de retail, l’impact de l’inflation, et bien plus encore. Créez des échanges de valeur qui génèrent des first party data basées sur le consentement, afin de mieux comprendre et engager les consommateurs. Créez des parcours personnalisés et fluides basés sur une véritable compréhension des préférences et des besoins des consommateurs. Utilisez la segmentation, les audiences similaires, et bien plus encore, pour cibler le bon consommateur avec le bon message. Passez à l’omnicanal ! Web, mobile, réseaux sociaux, en magasin : peu importe où se trouvent les consommateurs, engagez-les avec un contenu pertinent tout en faisant en sorte que chaque expérience soit aussi proche que possible de la transaction. Êtes-vous prêt à placer le consommateur au centre de votre marketing ? Téléchargez maintenant ! « L’avenir nous réserve davantage une compression du temps qu’un allongement. Notre capacité à synthétiser les données et à agir sur... --- ### Omnichannel für Konsumgüter: 10 Methoden zur Stärkung des Verbraucher*innen-Engagements > Hier finden Sie Trends zum Thema Konsumgüter, entwickeln Ihre erste First-Party-Datenstrategie und erhalten 10 Methoden für ein stärkeres Omnichannel-Engagement. - Published: 2024-07-25 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/ - Translation Priorities: Optional Über diesen Leitfaden Dieser Leitfaden untersucht aktuelle Trends und Herausforderungen im Konsumgüterbereich. Außerdem zeigt er Taktiken und Best Practices für den Aufbau von direkten, stark personalisierten und relevanten Interaktionen auf, bei denen Omnichannel-Strategien eingesetzt werden. Damit werden die Verbraucher*innen genau dort erreicht, wo sie sind. Sie erfahren, wie Sie Ihre Kund*innen auch ohne Direktvertrieb besser verstehen können, sodass Sie dauerhafte Beziehungen aufbauen und letztlich den Customer Lifetime Value erhöhen können. Das erwartet Sie Hier finden Sie praktische Tipps zur Marketingoptimierung für Konsumgüter: Aktuelle Trends und Herausforderungen: Probleme beim Erfassen von First-Party-Daten, die wachsende Bedeutung von Einzelhandelsmedien, der Einfluss der Inflation und mehr. Werteaustausch: Mit den zustimmungsbasierten First-Party-Daten können Sie die Verbraucher*innen besser verstehen und mit ihnen interagieren. Reibungslose, personalisierte Journeys: Diese basieren auf dem gründlichen Verständnis der Vorlieben und Wünsche Ihrer Kund*innen. Mit der Hilfe von Segmentierung, Lookalike Audiences und anderen Strategien erreichen Sie die richtigen Verbraucher*innen mit der richtigen Botschaft. Go Omnichannel! Web, Mobile, soziale Medien, stationärer Handel – erreichen Sie die Verbraucher*innen mit relevantem Content und transaktionsbezogenen Interaktionen. Sind Sie bereit, die Verbraucher*innen zum Mittelpunkt Ihres Marketings zu machen? Jetzt herunterladen. „Zeiträume werden in Zukunft eher komprimiert, als dass sie sich verlängern. Durch die Fähigkeit, Daten zu synthetisieren und auf der Grundlage dieser Daten einen Mehrwert zu schaffen, werden sich Spitzenunternehmen von allen anderen absetzen. “ – Don Brett, Moderator des CPG View Podcast . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right:... --- ### Interacción omnicanal para productos de consumo: 10 maneras de generar interacciones con consumidores > Descubra las tendencias en los productos de consumo, planifique su estrategia de datos de primera mano y explore 10 maneras de impulsar la interacción omnicanal. - Published: 2024-07-17 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/ - Translation Priorities: Opcional Sobre la guía Esta guía explora las tendencias y los desafíos a los que actualmente se enfrentan las marcas de productos de consumo, y detalla las tácticas y las mejores prácticas para generar interacciones directas de una manera altamente personalizada y relevante mediante estrategias omnicanal para llegar a los consumidores en donde sea que estén. Descubra cómo puede comprender mejor a sus consumidores sin ventas directas, para que pueda fomentar relaciones duraderas y, en última instancia, aumentar el valor de por vida de los clientes. De qué consta Descubra maneras de elevar el marketing de los productos de consumo: Comprenda las tendencias y los desafíos actuales, como los obstáculos para obtener datos de primera mano, el aumento de la publicidad en medios de comercios minoristas, el impacto de la inflación y mucho más. Cree intercambios de valor que generen la entrega con consentimiento de datos de primera mano, para que pueda comprender mejor a los consumidores y captarlos. Cree experiencias personalizadas optimizadas basadas en una comprensión verdadera de las preferencias y las necesidades de los consumidores. Utilice la segmentación, audiencias similares y más, para apuntar al consumidor adecuado con el mensaje correcto. ¡Pase a ser omnicanal! En Internet, en los dispositivos móviles, en las redes sociales, en la tienda: sin importar en dónde estén los consumidores, cáptelos con un contenido significativo y mantenga cada experiencia lo más cerca posible de la transacción. ¿Está preparado para hacer que el consumidor sea el centro de su marketing? ¡Realice la descarga ahora! “El... --- ### Omnichannel for Consumer Products: 10 Ways to Build Consumer Engagement > Discover trends in consumer products, plan your first-party data strategy, and explore 10 ways to drive omnichannel engagement. - Published: 2024-07-17 - Modified: 2025-01-20 - URL: https://emarsystest.com/learn/white-papers/omnichannel-for-consumer-products/ - Translation Priorities: Optional About the Guide This guide explores the current trends and challenges facing consumer product brands, and lays out tactics and best practices for building direct engagement that is highly personalized and relevant, using omnichannel strategies to reach consumers where they are. Discover how you can better understand your consumers without direct sales, so that you can foster long-lasting relationships and ultimately increase customer lifetime value. What’s Inside Discover ways to elevate marketing for consumer products:  Understand current trends and challenges, such as the obstacles to gathering first-party data, the rise of retail media, the impact of inflation, and more. Create value exchanges that generate consent-based first-party data, so you can better understand and engage consumers. Build seamless, personalized journeys based on a true understanding of consumers’ preferences and needs. Use segmentation, lookalike audiences, and more to target the right consumer with the right message. Go omnichannel! Web, mobile, social, in-store – no matter where consumers are, engage them with meaningful content while keeping every experience as close to the transaction as possible. Are you ready to put the consumer at the center of your marketing? Download now! “The future is going to bring a compression of time rather than an elongation. Our ability to synthesize data and act on that data to create value will separate companies that are top tier from those that are not. ” – Don Brett, Host, The CPG View Podcast . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single... --- ### Informe sobre IA en el comercio minorista: Power to the Marketer en México > Descubre las actitudes de los consumidores hacia la IA en México y las estrategias de marketing omnicanal para el crecimiento. - Published: 2024-07-02 - Modified: 2025-01-12 - URL: https://emarsystest.com/?post_type=whitepapers&p=1003653 - Translation Priorities: Opcional Sobre esta guía En junio de 2024, SAP Emarsys llevó a cabo un estudio entre 2,000 consumidores y 150 profesionales del marketing de todo México para profundizar sobre las actitudes hacia la IA. Este informe revela una convergencia emocionante entre cómo se sienten los consumidores con respecto a la IA y cómo los profesionales de marketing pueden empoderarse con la IA en sus estrategias omnicanal. ¿El objetivo? Personalización 1:1 verdadera, libertad para innovar y, en última instancia, promover el crecimiento real del negocio. Contenido El informe revela una serie de datos únicos sobre:  El estado actual del comercio minorista: ¿Cómo la IA puede abordar los obstáculos del comercio minorista y, al mismo tiempo, multiplicar la interacción del cliente?   La demanda por la adopción de la IA: Comprender la convergencia entre consumidores y profesionales de marketing es imperativo para que los minoristas se anticipen a la competencia.   Cómo la IA puede beneficiar a los profesionales de marketing en 2024: La personalización por sí sola no es suficiente. La IA es esencial para aumentar la interacción de los clientes en el 2024. Datos y privacidad: Descubra por qué es crucial que los minoristas sean transparentes sobre el uso de sus datos personales y mantengan estándares éticos en torno a la privacidad. Cómo SAP Emarsys empodera a los profesionales de marketing: Descubra cómo SAP Emarsys está reafirmando su herencia de una década de IA con nuestras Soluciones de IA generativa, como el 'Generador de asuntos' y el 'Buscador de productos', diseñados para empoderar a los profesionales de... --- ### Report zu AI im Einzelhandel: Power to the Marketer in Deutschland > Erfahren Sie mehr darüber, was deutsche Verbraucher*innen über AI denken, und entdecken Sie praxisnahe Omnichannel-Marketingstrategien für mehr Unternehmenswachstum. - Published: 2024-06-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/de/learn/white-papers/report-zu-ai-im-einzelhandel-in-deutschland/ - Translation Priorities: Optional Über diese Studie Im März 2024 führte SAP Emarsys eine Befragung unter 2. 026 Verbraucher*innen und 269 Marketern in Deutschland zum Thema AI durch. Die vorliegende Studie beleuchtet die spannende Konvergenz zwischen dem, wie Verbraucher*innen über AI denken, und dem, wie Marketer AI in Ihren Omnichannel-Strategien nutzen – immer mit dem Ziel, eine 1:1-Personalisierung, Innovationsspielraum und echtes Geschäftswachstum zu erreichen. Das sind die Themen Die erhobenen Daten liefern spannende Einblicke zu folgenden Themen: Die aktuelle Lage im Einzelhandel: Wie AI Probleme im Einzelhandel lösen und gleichzeitig das Customer Engagement signifikant steigern kann. Die Notwendigkeit zur Einführung von AI: Einzelhändler müssen die Konvergenz zwischen Verbraucher*innen und Marketern verstehen, um sich von der Konkurrenz abzuheben.   Wie AI für Marketer im Jahr 2024 zum Vorteil werden kann: Personalisierung ist nicht alles – nur mit AI lässt sich das Customer Engagement im Jahr 2024 nachhaltig steigern. Bedenken hinsichtlich Daten und Privatsphäre: Erfahren Sie mehr darüber, warum Einzelhändler im Umgang mit persönlichen Daten auf Transparenz und die Wahrung ethischer Richtlinien achten sollten.   Wie SAP Emarsys Marketern mehr Handlungsfähigkeit verschafft: Entdecken Sie, wie SAP Emarsys seine jahrzehntelange Erfahrung mit AI nutzt und Marketer mit Gen AI-Lösungen wie dem „Betreffzeilen-Generator“ und der „AI-Produktsuche“ bei ihrer täglichen Arbeit unterstützt. . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Rapport Mondial sur l’IA dans le Retail : le pouvoir aux marketeurs > Découvrez les attitudes des consommateurs envers l'IA et les stratégies de marketing omnicanal pour la croissance. - Published: 2024-06-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-global/ - Translation Priorities: Optional À propos du guide Au printemps 2024, SAP Emarsys a mené une recherche auprès de 10 055 consommateurs et 1 177 marketeurs à travers le monde pour approfondir les attitudes envers l'IA. Ce rapport révèle une convergence passionnante entre la perception des consommateurs vis-à-vis de l'IA et la manière dont les marketeurs peuvent être habilités par l'IA dans leurs stratégies omnicanal. L'objectif ? Une personnalisation véritablement 1:1, la liberté d'innover et, finalement, de stimuler une véritable croissance des affaires. Contenu du guide Vous découvrirez un aperçu unique des données sur:  L'état actuel du retail: Comment les obstacles retail peuvent-ils être surmontés par l'IA, tout en dynamisant l'engagement client ? La demande d'adoption de l'IA : Comprendre la convergence entre les consommateurs et les marketeurs est impératif pour que les retailers devancent la concurrence. Comment l'IA peut bénéficier aux marketeurs en 2024 : La personnalisation seule ne suffit pas. L'IA est essentielle pour augmenter l'engagement client en 2024. Les préoccupations concernant les données et la confidentialité : Découvrez pourquoi il est crucial pour les retailers d'être transparents quant à leur utilisation des données personnelles et de maintenir des normes éthiques en matière de confidentialité. Comment SAP Emarsys habilite les marketeurs : Apprenez comment SAP Emarsys réaffirme son héritage de dix ans en matière d'IA avec nos solutions d'IA générative telles que le ‘Subject Generator’ et le ‘Product Finder’ conçus pour habiliter les marketeurs.    . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right:... --- ### AI in Retail Report: Power to the Marketer > Discover consumer attitudes to AI in the world and omnichannel marketing strategies for growth. - Published: 2024-06-11 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-global/ - Translation Priorities: Optional About the Guide In spring 2024, SAP Emarsys conducted research amongst 10,055 consumers and 1,177 marketers across the globe to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### AI in Retail Report: Power to the Marketer in the UK > Discover consumer attitudes to AI in UK and omnichannel marketing strategies for growth. - Published: 2024-06-11 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uk/ - Translation Priorities: Optional About the Guide In March 2024, SAP Emarsys conducted research amongst 2,002 consumers and 252 marketers across the United Kingdom to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement? The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition. How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers. . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### AI in Retail Report: Power to the Marketer in Australia > Discover consumer attitudes to AI in Australia and omnichannel marketing strategies for growth. - Published: 2024-05-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-australia/ - Translation Priorities: Optional About the Guide In March 2024, SAP Emarsys conducted research amongst 2,003 consumers and 251 marketers across Australia to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### AI in Retail Report: Power to the Marketer in the US > Discover consumer attitudes to AI in the US and omnichannel marketing strategies for growth. - Published: 2024-05-24 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-us/ - Translation Priorities: Optional About the Guide In March 2024, SAP Emarsys conducted research amongst 2,024 consumers and 255 marketers across the United States to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers.   . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### AI in Retail Report: Power to the Marketer in the UAE > Discover consumer attitudes to AI in the UAE and omnichannel marketing strategies for growth. - Published: 2024-05-15 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/ai-in-retail-report-in-the-uae/ - Translation Priorities: Optional About the Guide In May 2024, SAP Emarsys conducted research amongst 2000 consumers and 150 marketers across the United Arab Emirates to dig deep into attitudes towards AI, This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth. What’s Inside You’ll discover a snapshot of unique data insights into:  The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?   The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.   How AI can benefit marketers in 2024: Personalisation alone is not enough. AI is essential to increasing customer engagement in ‘24. Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy. How SAP Emarsys empowers marketers: Learn how SAP Emarsys is reaffirming its decade-long AI heritage with our Generative AI solutions such as the ‘Subject Generator’ and ‘Product Finder’ designed to empower marketers. . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Les 7 piliers de la personnalisation omnicanale > Découvrez les 7 piliers sur lesquels bâtir une stratégie de personnalisation omnicanale capable de produire des résultats. Prévoyez comment acquérir des données, faire appel à l’IA, améliorer la fidélisation, l’engagement client et bien plus ! - Published: 2024-04-03 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/ - Translation Priorities: Optional À propos du guide Ce guide révèle les grands piliers d’une personnalisation one-to-one réellement sur mesure, ainsi que les stratégies adoptées par les grandes marques pour maximiser leurs investissements MarTech, créer des relations durables et favoriser la croissance de l’activité. Contenu Vous découvrirez comment : Maximiser vos données d’engagement client afin de créer de la confiance et de soutenir vos objectifs Connecter vos canaux commerciaux afin que les clients bénéficient d’une expérience de marque homogène partout où ils s’engagent et tout le temps Identifier les différences entre des expériences de canaux décousues et des parcours client personnalisés et fluides Améliorer la pertinence et le timing de vos messages, afin de maximiser la fidélisation et la valeur vie client Utiliser l’IA pour proposer une véritable personnalisation à grande échelle et dans le monde entier Utiliser le reporting et l’analyse dans le but d’affiner votre stratégie de personnalisation et de prévoir ce que vos clients voudront par la suite   « Nous avons vraiment dû faire le lien entre les expériences en ligne et hors ligne, et proposer de nouvelles expériences omnicanales. L’introduction d’un programme de fidélité nous permet de fusionner ces points de données et de dresser un portrait enrichi de notre client du point de vue omnicanal, puis d’utiliser ces données pour acquérir des informations, pour mieux comprendre notre client et pour personnaliser son expérience.  » – Michelle Wu, Directrice Digital Marketing & CRM, Forever New Clothing . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single... --- ### Los siete pilares de la personalización omnicanal > Aprenda sobre los site pilares para diseñar una estrategia de personalización omnicanal que le permita obtener resultados. Planifique cómo obtener datos, aplicar IA, impulsar la fidelidad y más. - Published: 2024-03-26 - Modified: 2025-01-22 - URL: https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/ - Translation Priorities: Opcional Sobre la guía Esta guía revela los pilares fundamentales de la personalización realmente individualizada, además de las estrategias que aplican las marcas más importantes para maximizar su inversión en tecnología de marketing, entablar relaciones duraderas e impulsar el crecimiento de sus empresas. De qué consta Obtendrá consejos sobre estos temas: Cómo maximizar los datos de interacción con los clientes para poder generar confianza y lograr sus objetivos Cómo conectar sus canales comerciales para que los clientes disfruten de experiencias de marca coherentes en todos los lugares y momentos en los que decidan interactuar Cómo reconocer las diferencias entre las experiencias de canal desconectadas y los recorridos del cliente personalizados y fluidos Cómo ser más relevante y oportuno con los mensajes para poder impulsar la lealtad y un mayor LTV Cómo aplicar la IA para implementar una verdadera personalización a escala y en todo el mundo Cómo usar los informes y análisis para perfeccionar la estrategia de personalización y predecir qué querrán los clientes “De verdad tuvimos que cerrar la brecha entre las experiencias en línea y fuera de línea, y ofrecer nuevas experiencias omnicanal. Implementar un programa de fidelidad combinar esos puntos de datos, generar esa imagen completa del cliente desde una perspectiva omnicanal, usar esos datos para reunir información y comprender al cliente de verdad, y luego usar todo eso para personalizar las experiencias”. – Michelle Wu, directora de Marketing digital y CRM, Forever New Clothing . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos,... --- ### Die 7 Säulen der Omnichannel-Personalisierung > Mit diesen 7 Säulen wird Ihre Omnichannel-Personalisierungsstrategie zum Erfolg. Planen Sie, wie Sie Daten erfassen, AI einsetzen, die Loyalität steigern und vieles mehr. - Published: 2024-03-20 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/ - Translation Priorities: Optional Über diesen Leitfaden Dieser Leitfaden beschreibt die Grundlagen einer individuellen 1:1-Personalisierung und zeigt, mit welchen Strategien Top-Marken ihre MarTech-Investitionen maximieren, dauerhafte Beziehungen aufbauen und das Geschäftswachstum fördern. Das erwartet Sie Tipps für folgende Bereiche: Optimierung Ihrer Daten zum Customer Engagement, damit Sie Vertrauen aufbauen und Ihre Ziele erreichen Verknüpfung Ihrer Handelskanäle, damit Sie Ihre Marke überall und jederzeit einheitlich präsentieren können Die Unterschiede zwischen uneinheitlichen Experiences und nahtlosen, personalisierten Customer Journeys Relevanz und Aktualität für Ihre Botschaften, damit Loyalität und LTV wachsen können Einsatz von AI für skalierbare, globale Personalisierung Berichte und Analysen, mit denen Sie Ihre Personalisierungsstrategie anpassen und die Wünsche Ihrer Kund*innen prognostizieren können „Wir mussten die Kluft zwischen Online und Offline überbrücken und neue Omni-Erlebnisse bieten. Die Einführung eines Treueprogramms ermöglicht es uns, diese Datenpunkte zusammenzuführen und ein umfassendes Bild unserer Kund*innen aus einer ganzheitlichen Perspektive zu erstellen. Wir können diese Daten nutzen, um Einblicke zu gewinnen und unsere Kund*innen zu verstehen. Damit können wir die Experiences dann personalisieren. “ – Michelle Wu, Head of Digital Marketing & CRM, Forever New Clothing . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Sete pilares da personalização omnichannel > Aprenda sobre os sete pilares para criar uma estratégia de personalização omnichannel que dá resultados. Planeje como capturar dados, aplicar a IA, impulsionar a fidelização etc. - Published: 2024-03-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/ - Translation Priorities: Optional Sobre o guia Este guia revela os pilares da personalização individual verdadeiramente direcionada e as estratégias que as principais marcas estão usando para maximizar o investimento em tecnologia de marketing, criando relacionamentos duradouros e impulsionando o crescimento do negócio. O que você aprenderá Você aprenderá dicas de como: Aumentar seus dados de engajamento do cliente para que seja possível criar confiança e oferecer suporte às suas metas Conectar seus canais de comércio para que os clientes tirem proveito de consistentes experiências de marca onde e quando eles quiserem interagir Reconhecer as diferenças entre experiências dispersas de canal e jornadas de cliente integradas e personalizadas Tornar suas mensagens mais relevantes e oportunas para que seja possível impulsionar a fidelização e um maior LTV Aplicar a IA para executar a verdadeira personalização em escala e em todo o mundo Usar relatórios e análises para refinar sua estratégia de personalização e prever o que os clientes vão querer no futuro "Nós tivemos que fazer a ponte entre o on-line e o off-line e oferecer novas experiências omnichannel. Começar um programa de fidelidade nos mesclar esses pontos de dados e criar uma rica imagem de nossos clientes de uma perspectiva omnichannel, e nós usamos esses dados para coletar insights, entender o cliente e personalizar as experiências. " – Michelle Wu, diretora de marketing digital e CRM da Forever New Clothing . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right:... --- ### 7 Pillars of Omnichannel Personalization > Learn the 7 pillars for building an omnichannel personalization strategy that drives outcomes. Plan how to capture data, apply AI, boost loyalty, & more. - Published: 2024-03-12 - Modified: 2025-01-20 - URL: https://emarsystest.com/learn/white-papers/7-pillars-of-omnichannel-personalization/ - Translation Priorities: Optional About the Guide This guide reveals the foundational pillars of truly tailored, 1:1 personalization, as well as the strategies top brands are using to maximize their MarTech investment, build lasting relationships, and drive business growth. What’s Inside You’ll discover tips on how to: Maximize your customer engagement data so you can build trust and support your goals Connect your commerce channels so customers enjoy consistent brand experiences wherever and whenever they engage Recognize the differences between disjointed channel experiences and seamless, personalized customer journeys Become more relevant and timely with your messages, so you can drive loyalty and greater LTV Apply AI to execute true personalization at scale and around the world Use reporting and analytics to refine your personalization strategy and predict what your customers will want next ”We've really had to bridge that gap between online and offline and offer new omni-experiences. Introducing a loyalty program us to merge those data points and build that rich picture of our customer from an omni-perspective, and use that data to gather insights and really understand our customer and then use that to personalize experiences. “ – Michelle Wu, Head of Digital Marketing & CRM, Forever New Clothing . block-hero {padding-bottom:20px! important;padding-top:20px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Brands: Get the Full Value from Your Direct-to-Consumer Presence > Get insights on how direct-to-consumer brands can use digital touchpoints in 2024 to better understand their customers and engage them beyond direct sales. - Published: 2024-03-01 - Modified: 2024-03-01 - URL: https://emarsystest.com/learn/white-papers/brands-get-the-full-value-from-your-direct-to-consumer-presence/ - Translation Priorities: Optional About the guide In this report from Forrester, you’ll find insights that will help you make the most of your digital brand presence, establishing your expertise and fostering deeper customer relationships in 2024. What’s Inside Research compiled from Forrester reports, including Retail Topic Insights Survey, 2022 and Q1 2023 Global State Of Brand Manufacturers Survey. Learn the importance of using your digital touchpoints to influence customer purchasing decisions and establish your brand as a trusted expert. Discover the value of capturing first-party customer data, which you can use to drive loyalty and make data-driven business decisions on marketing and product.   Find out how to balance your DTC commerce with retail partnerships so that you are in full control of your brand’s future.   Get tips for driving both direct and indirect sales. ”These increasingly empowered customers, along with shifting market dynamics, are accelerating the need for direct-to-consumer (DTC) digital commerce, engagement, and operations for brand manufacturers. Regardless of the digital revenue opportunity for different brand types, all brands must manage their own digital brand presence and help customers find and purchase the products they want. “– Forrester, “Brands: Get The Full Value From Your Direct-To-Consumer Presence” October 2023 --- ### Informe La Diferencia Omnicanal con Forrester 2024 > La diferencia omnicanal 2024: Comprensión de los retos y las prácticas en la interacción omnicanal con los clientes - Published: 2024-01-10 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/ - Translation Priorities: Opcional La creación de una visión global del cliente es clasificada como "de alta prioridad" o "críticamente importante" por el 94 % de las marcas. Pero, ¿cómo los profesionales de marketing crean una estrategia omnicanal sobresaliente? Este "informe sobre la situación omnicanal", creado por Forrester y encargado por SAP Emarsys, profundiza sobre las estrategias de interacción con el cliente utilizadas por las principales marcas, identifica los retos y destaca el impacto que tienen las estrategias de campañas conectadas en el crecimiento de los negocios y la retención de clientes. Contenido SAP Emarsys encargó a Forrester Consulting que investigara cómo las marcas estaban implementando estrategias omnicanal para aumentar la interacción de los clientes. El informe La diferencia omnicanal 2024, un resumen de oportunidades, se creó con información que Forrester recopiló cuando entrevistó a tomadores de decisiones de nivel directivo y superior en EE. UU. , Alemania y el Reino Unido. Los resultados y las perspectivas se revelan en este estudio y ofrecen información sorprendente sobre dónde se encuentran los retos y las oportunidades en el camino hacia una verdadera interacción en todos los canales.   De este estudio, aprenderá información clave sobre estrategias omnicanal, que incluyen: Donde persiste la fricción en el proceso de los compradores... y qué hacer al respecto. Los componentes básicos para facilitar la ejecución de la estrategia omnicanal. Qué iniciativas críticas para el negocio son priorizadas para promover el crecimiento y elvalor total. Cómo las marcas están aumentando el valor del ciclo de vida del cliente con la interacción... --- ### Der 2024-Bericht „Erfolgreich dank Omnichannel“, zusammen mit Forrester > Erfolgreich dank Omnichannel 2024: Herausforderungen und Chancen für das Wachstum mit Omnichannel-Kundenbindung - Published: 2024-01-10 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/ - Translation Priorities: Optional Eine einheitliche Sicht auf individuelle Kund*innen zu schaffen, wird von 94 % der Marken als Ziel „mit hoher Priorität“ oder als „äußerst wichtig“ angesehen. Doch wie gelingt es Marketern, eine herausragende Omnichannel-Strategie zu entwickeln? Der von Forrester erarbeitete und von SAP Emarsys in Auftrag gegebene Omnichannel-Bericht beschäftigt sich damit, welche Customer Engagement-Strategien Top-Marken anwenden, stellt die Herausforderungen heraus und verdeutlicht, welchen Einfluss miteinander verknüpfte Kampagnenstrategien auf das Geschäftswachstum und die Kund*innenbindung haben. Das sind die Themen SAP Emarsys beauftragte Forrester Consulting damit, zu untersuchen, wie Marken Omnichannel-Strategien einsetzen, um für mehr Customer Engagement zu sorgen. Der Bericht „Erfolgreich dank Omnichannel 2024“ bietet eine Momentaufnahme aktueller Chancen und wurde auf Grundlage von Informationen erstellt, die Forrester bei der Befragung von Entscheidungsträger*innen auf Manager*innen- und höherer Ebene in den USA, Deutschland und dem Vereinigten Königreich gewinnen konnte. Die Studie wartet mit Ergebnissen und Insights auf, die manchmal ganz unerwartete Einblicke dazu bieten, wo die Herausforderungen und Chancen auf dem Weg zu echtem Omnichannel Engagement liegen.   In dieser Studie erhalten Sie wichtige Erkenntnisse zu Omnichannel-Strategien. Unter anderem werden folgende Punkte behandelt: Wo gibt es in der Customer Journey noch Reibungsverluste ... und was kann man dagegen tun. Was sind die Bausteine für eine reibungslose Umsetzung von Omnichannel-Strategien. Welchen geschäftsentscheidenden Initiativen räumen Unternehmen Priorität ein, um für mehr Wachstum und einen höheren Lifetime Value zu sorgen. Wie steigern Marken den Customer Lifetime Value durch echtes Omnichannel Engagement. Wie sieht das entscheidende Zusammenspiel zwischen IT und Marketing aus, das für den Omnichannel-Erfolg erforderlich ist. „Entschiedene Omnichannel-Maßnahmen... --- ### La différence omnicanale en 2024, rapport de Forrester > La différence omnicanale en 2024 : comprendre les défis et les pratiques de l’engagement client omnicanal - Published: 2024-01-10 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/ - Translation Priorities: Optional 94 % des marques sont convaincues que créer une vue client unique fait partie des « hautes priorités » ou présente « une importance critique ». Mais comment les marketeurs élaborent-ils une stratégie omnicanale marquante ? Ce « rapport sur l’état de l’omnicanal », commandé par SAP Emarsys et dressé par Forrester, analyse en profondeur les stratégies d’engagement client mises en œuvre par les plus grandes marques, identifie les obstacles et met en lumière l’impact des stratégies de campagnes connectées sur la croissance de l’activité et la rétention des clients. Contenu SAP Emarsys a mandaté Forrester Consulting pour étudier la manière dont les marques mettent en œuvre des stratégies omnicanales afin de maximiser l’engagement client. Le rapport qui en résulte, intitulé La différence omnicanale en 2024, présente les opportunités disponibles. Il a été élaboré à partir des informations collectées par Forrester lors d’une enquête conduite auprès de cadres et dirigeants décideurs aux États-Unis, en Allemagne et au Royaume-Uni. Il révèle des résultats et informations parfois surprenants quant aux défis et opportunités qui attendent les marques sur la voie du véritable engagement omnicanal.   Dans cette étude, vous découvrirez les principales stratégies omnicanales, par exemple : Les points de friction persistant sur le parcours de l’acheteur et les actions correctives possibles. Les blocs de construction disponibles pour aplanir l’exécution de la stratégie omnicanale. Les initiatives critiques à lancer en priorité pour favoriser la croissance et la valeur vie. La manière dont les marques maximisent la valeur vie client grâce à un véritable engagement omnicanal. Les interactions nécessaires entre l’IT et... --- ### The Omnichannel Difference Report with Forrester 2024 > The Omnichannel Difference 2024: Understanding challenges and opportunities with omnichannel customer engagement - Published: 2024-01-10 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference-2024/ - Translation Priorities: Optional Creating a single view of the customer is ranked “high priority” or “critically important” by 94% of brands. But how do marketers create a stand-out omnichannel strategy? This “state of omnichannel report,” created by Forrester and commissioned by SAP Emarsys, delves into the customer engagement strategies used by top brands, identifies challenges, and highlights the impact connected campaign strategies have on business growth and customer retention. What’s Inside SAP Emarsys commissioned Forrester Consulting to research how brands were implementing omnichannel strategies to grow customer engagement. The Omnichannel Difference Report 2024, an opportunity snapshot, was created with information Forrester gleaned when they surveyed manager-level and above decision-makers in the US, Germany, and the UK . The results and insights are revealed in this study and offer sometimes unexpected insights on where the challenges and opportunities are on the road to true omnichannel engagement.   From this study, you’ll learn key omnichannel strategies insights, including: Where friction persists in the buyers’ journey... and what to do about it. The building blocks to smooth omnichannel strategy execution. Which business-critical initiatives they prioritize to drive growth and lifetime value. How brands are increasing customer lifetime value with true omnichannel engagement. The crucial interplay between IT and Marketing required for omnichannel success. ”Genuine omnichannel efforts yield tangible business benefits; 46% of businesses noted increased customer lifetime value, emphasizing the depth of forged relationships. Overlooking customer lifecycle marketing in omnichannel strategies leads to fragmented experiences, missed revenue opportunities, inefficient resource use, and hinders true customer obsession,... --- ### Guia de RFP de tecnologia de marketing de 2024: planeje, escreva e gerencie uma proposta de sucesso > Aprenda o que fazer e o que não fazer ao gerenciar uma Solicitação de proposta (RFP) e encontre a tecnologia de marketing certa para a sua marca. Além disso, confira as mais de 85 perguntas ESSENCIAIS que você deve incluir em sua RFP! - Published: 2023-11-07 - Modified: 2024-09-18 - URL: https://emarsystest.com/learn/white-papers/the-martech-rfp-guide/ - Translation Priorities: Optional Sobre este guia Se você estiver executando uma Solicitação de proposta (RFP) para encontrar a tecnologia de marketing certa para a sua marca, primeiramente, respire fundo e divirta-se! Você tem a oportunidade de fornecer a melhor capacitação para sua equipe de marketing e acelerar seu negócio. O que você aprenderá Há muitos motivos pelos quais você pode precisar executar uma RFP, seja para encontrar um fornecedor que possa transformar seu marketing de silos de um canal em um omnichannel de excelência ou para aumentar a personalização em tempo real impulsionada por dados. Qualquer que seja o motivo, este guia detalhado conduz você pelo processo de gerenciamento e criação de uma RFP para que você possa avaliar com confiança os fornecedores das tecnologias de acordo com suas necessidades. Descubra dicas e estratégias profissionais que ajudarão você a: Definir o escopo e os requisitos da tecnologia. Redigir perguntas para obter respostas objetivas. Evitar erros comuns que podem atrapalhar sua linha do tempo. Use nossas mais de 85 perguntas de exemplo! Obtenha o máximo de seu processo de RFP, baixe o guia agora. --- ### SAP Emarsys Customer Loyalty Index 2023 > Der Bericht gibt Aufschluss, wie es im Jahr 2023 um die Kund*innentreue bestellt ist. Er basiert auf der Befragung von mehr als 10.000 Verbraucher*innen in den USA, dem Vereinigten Königreich, Australien und Deutschland und zeigt, wie sich die Arten der Kund*innenloyalität, die Präferenzen und die Kaufgewohnheiten verändert haben. - Published: 2023-10-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2023-2/ - Translation Priorities: Optional Über diese Studie Was denken und fühlen die Verbraucher*innen heutzutage wenn es um Kund*innentreue geht? Und was ist nötig, um sie tatsächlich langfristig an sich zu binden? Im dritten Jahr in Folge ging SAP Emarsys diesen und weiteren Fragen auf den Grund. Im August 2023 befragten wir 10. 057 Teilnehmende aus der allgemeinen Bevölkerung in den USA, dem Vereinigten Königreich, Australien und Deutschland zum Thema Loyalität. Wir wollten herausfinden, wie sich Marketer aus Sicht der Verbraucher*innen deren anhaltende Treue im Jahr 2023 und darüber hinaus sichern können. Das sind die Themen Ein detaillierter Einblick in die weltweiten Umfrageergebnisse des diesjährigen Customer Loyalty Index sowie eine Aufschlüsselung nach Ländern für die USA, das Vereinigte Königreich, Australien und Deutschland. Ein Blick auf die fünf Arten der Kund*innenloyalität: Wie sind sie definiert? Wie haben sie sich im letzten Jahr verändert? Welche davon führt zu den besten Geschäftsergebnissen? Aufschlussreiche, datengestützte Insights zum Thema Kund*innentreue, darunter: Wie sich Loyalität in verschiedenen Branchen und Ländern unterscheidet Welchen Einfluss die persönlichen Einstellungen und Verhaltensweisen der Verbraucher*innen auf ihre Loyalität haben Wie Rabatte, Personalisierung und die Breite des Produktangebots die Loyalität fördern (oder beeinträchtigen) können Gründe, warum Kund*innen einer Marke treu bleiben möchten Was Marken vermeiden sollten, wenn sie Loyalität fördern wollen --- ### SAP Emarsys Customer Loyalty Index 2023 > This report reveals the state of customer loyalty in 2023, including shifts in loyalty types, preferences, spending habits, and more, based on consumer research from more than 10,000 respondents across USA, UK, Australia, and Germany. - Published: 2023-10-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2023-2/ - Translation Priorities: Optional About the research What do today’s consumers think and feel about loyalty? And what does it take to actually secure their long-term loyalty? For the third consecutive year, SAP Emarsys sought to answer these questions and more. In August 2023, we asked 10,057 General Respondents across the USA, the UK, Australia, and Germany all about loyalty. We wanted to find out how, from a consumer’s perspective, marketers can earn their continued loyalty in 2023 and beyond. What’s Inside A deep-dive into the global survey results from this year’s Customer Loyalty Index, along with a country-by-country breakdown for the USA, the UK, Australia, and Germany. A look at the five types of customer loyalty: how they’re defined, how they’ve changed over the past year, and which one leads to the best business outcomes. Revealing, data-driven insights about customer loyalty, including: How loyalty differs across industries and nations How consumers’ personal attitudes and behaviors influence their loyalty How discounts, personalization, and breadth of product offering can help (or hurt) loyalty Reasons customers decide to be loyal to a brand What brands should avoid doing if they want to foster loyalty --- ### The Business Value of SAP Emarsys Customer Engagement > Discover how organizations using SAP Emarsys are finding higher channel adoption, greater productivity, and less IT cost and reliance. - Published: 2023-09-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/the-business-value-of-sap-emarsys-customer-engagement/ - Translation Priorities: Optional The Results From Our IDC Business Value Study To increase customer loyalty and grow your business in a tough economy, your marketing team must be able to effectively engage customers across channels with personalized content. With SAP Emarsys, we found marketing teams see: Higher channel adoption Greater productivity Less IT cost and reliance Download the IDC Business Value Study to assess whether you're getting the right value from your customer engagement platform today. . wave-hero {max-width: 550px} @media (min-width: 900px) and (max-width: 1600px) { . wave-hero {max-width: 650px} . marketo-form-file {width:860px;margin-left:-65px;margin-top:100px;} } h3. headline-left {margin-top: 20px} . marketo-form-file h4 {margin-top: 28px} --- ### SAP Emarsys Is a Leader in the 2023 IDC MarketScape Worldwide Omni-channel Marketing Platforms for B2C Enterprise Assessment > Discover why we are recognized in omnichannel marketing for B2C enterprise brands. - Published: 2023-09-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/idc-marketscape-worldwide-omnichannel-marketing-platforms-for-b2c-enterprise-vendor-assessment/ - Translation Priorities: Optional "The solution supports delivery of messages across a variety of channels and provides robust segmentation, campaign automation, centralized customer profile management, loyalty management, and OOTB ecommerce and database connectors". – IDC MarketScape Worldwide Omni-Channel Marketing Platforms for B2C Enterprises September 2023 Vendor Assessment Why We Are Recognized in Omnichannel Marketing for B2C Enterprise Brands At SAP Emarsys, we enable enterprise brands to engage customers with tailored, relevant experiences across channels, driving business growth through retention and loyalty. Power omnichannel journeys within a single platform: Natively managed marketing and transactional messages help marketers integrate more channels and data sources that create new revenue streams with high volume execution.   Increase data accessibility at scale: OOTB (out of the box) ecommerce and database connectors help marketers easily onboard and maintain complex data structures to better connect with consumers across every touchpoint.   Connect interactions across the entire experience: By integrating operational data (i. e. returns) and customer data (i. e. purchase intent), marketers can quickly create more intelligent customer experiences.   Execute across business models with industry-tailored solutions: Proven industry tactics guide marketers to quickly build omnichannel marketing automations and make quick decisions that accelerate time to value.   Download the excerpt to get the full details and analysis of omnichannel marketing platforms.   ”We’re feeding a couple of different data sources into SAP Emarsys: our purchase data from . com, web behavior data, our app, and we’re working on integrating data from the Gibson Garage so we can get a more omnichannel view of... --- ### Driving Holiday Customer Engagement With Omnichannel Marketing > Get research and insights about retail marketing trends, consumer behavior, and more to help you plan your 2023 holiday customer engagement strategy. - Published: 2023-09-20 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/white-papers/driving-holiday-customer-engagement-with-omnichannel-marketing/ - Translation Priorities: Optional About this guide In this report from Forrester, with an introduction from SAP Emarsys, you’ll find research that can help retailers and brand manufacturers plan for the 2023 holiday season. What’s Inside Research from the Forrester report, A Retailer’s Guide To The 2023 Holiday Season, covering topics such as marketing, customer service, fulfillment, and security An overview from SAP Emarsys about the new era of holiday customer engagement, and how retailers can drive results in these modern times Insight into how customer obsession and omnichannel marketing will drive holiday results Tips for retailers to connect the online and offline experience during the busy holiday season --- ### Le guide omnicanal des fêtes : Transformer l’engagement client en revenus > Découvrez les conseils, les stratégies et les tactiques utilisés par les plus grandes marques pour développer leur clientèle et augmenter leurs revenus pendant la période des fêtes. - Published: 2023-08-18 - Modified: 2023-09-04 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/ - Translation Priorities: Optional À propos du guide Si vous êtes un marketeur spécialisé dans le retail, les fêtes de fin d'année constituent une période décisive pour vous, et votre équipe est soumise à une forte pression pour développer la clientèle et augmenter les revenus afin d'assurer de bons résultats pour le quatrième trimestre. Ce guide est conçu pour vous donner des conseils, des stratégies et des tactiques qui ont fait leurs preuves et qui sont utilisés par les plus grandes marques pour développer leur clientèle et augmenter leurs revenus pendant la période importante des fêtes et au-delà. Contenu du guide Des conseils avant, pendant et après les fêtes afin de vous aider à optimiser la croissance et la fidélité à long terme de vos clients grâce à vos efforts marketing pour les fêtes. 8 tactiques omnicanales éprouvées pour favoriser les interactions avec les clients et renforcer votre stratégie d'engagement client pendant les fêtes. Les ingrédients clés d'une solution d'engagement client qui garantira une meilleure performance pendant les fêtes et des résultats solides au quatrième trimestre. De vraies marques offrant de vraies informations sur l'engagement client, notamment : Gibson Brands Anthropologie Estée Lauder Reformation French Connection --- ### Guía omnicanal para captar clientes durante las fiestas y generar ingresos > Descubra nuevos consejos, estrategias y tácticas que utilizan las principales marcas para aumentar el crecimiento de clientes y los ingresos durante la temporada de compras festivas. - Published: 2023-08-18 - Modified: 2023-08-31 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/ - Translation Priorities: Opcional Sobre la guía Si es vendedor minorista, las fiestas son un momento crucial para usted, y su equipo está bajo enorme presión de aumentar clientes y generar ingresos para tener un cuarto trimestre exitoso. Esta guía se diseñó para ofrecerle consejos, estrategias y tácticas comprobadas que utilizan las marcas más conocidas para aumentar el crecimiento de clientes y los ingresos durante la importante temporada de compras festivas y más allá. De qué consta Consejos antes, durante y después de las fiestas para que pueda maximizar el crecimiento y la fidelidad de los clientes a largo plazo gracias a sus esfuerzos de marketing festivo. Ocho tácticas omnicanal comprobadas para fomentar las interacciones con el cliente e impulsar su estrategia destinada a captar clientes durante las fiestas. Los componentes clave de una solución para captar clientes que garantizarán un mejor rendimiento durante las fiestas y resultados sólidos en el cuarto trimestre. Marcas reales que ofrecen información real sobre la captación de clientes, entre ellas: Gibson Brands Anthropologie Estée Lauder Reformation French Connection --- ### Der Omnichannel-Leitfaden für  umsatzsteigerndes Customer Engagement in der Feiertagssaison  > Entdecken Sie die Tipps, Strategien und Taktiken der Top-Marken für mehr Kund*innenwachstum und Umsatz während des Feiertags-Shoppings. - Published: 2023-08-18 - Modified: 2023-08-21 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/ - Translation Priorities: Optional Über diesen Leitfaden Als Retail-Marketer sind die Feiertage für Sie eine wichtige Zeit. Ihr Team steht unter großem Druck, die Anzahl der Kund*innen zu erhöhen und Umsätze für ein erfolgreiches viertes Quartal zu liefern. Dieser Guide hilft Ihnen mit Tipps, Strategien und bewährten Taktiken von Top-Marken dabei, während des wichtigen Feiertags-Shoppings und darüber hinaus für mehr Kund*innen und Umsatz zu sorgen. Das erwartet Sie Tipps für mehr Wachstum und langfristige Kund*innenbindung durch Ihr Marketing vor, während und nach den Feiertagen 8 bewährte Omnichannel-Taktiken für mehr Kund*innen-Interaktionen sowie Strategien für höheres Engagement von Feiertags-Kund*innen Die wichtigsten Zutaten für eine Customer-Engagement-Lösung, die Ihnen eine bessere Feiertagsperformance und starke Q4-Resultate liefert Folgende Unternehmen bieten praktische Insights zu Customer-Engagement: Gibson Brands Anthropologie Estée Lauder Reformation French Connection --- ### The Omnichannel Guide to Revenue-Driving Holiday Customer Engagement > Discover the tips, strategies, and tactics used by top brands to increase customer growth and revenue during the holiday shopping season. - Published: 2023-08-18 - Modified: 2023-08-24 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-holiday-customer-engagement/ - Translation Priorities: Optional About this guide If you’re a retail marketer, the holidays are a critical time for you, and your team is under great pressure to increase customers and drive revenue for a successful Q4. This guide is designed to empower you with tips, strategies, and proven tactics used by top brands to increase customer growth and revenue during the important holiday shopping season and beyond. What’s Inside Pre-, during-, and post-holiday tips to help you maximize growth and long-term customer loyalty from your holiday marketing efforts. 8 omnichannel tactics proven to drive customer interactions and bolster your holiday customer engagement strategy The key ingredients of a customer engagement solution that will ensure better holiday performance and strong Q4 results. Real brands offering real customer engagement insights, including: Gibson Brands Anthropologie Estée Lauder Reformation French Connection --- ### 4 mesures pour améliorer la relation client, le taux de rétention et vos revenus > Découvrez comment les meilleurs marketeurs élaborent et mettent en œuvre une stratégie de marketing omnicanal qui augmente la rétention, la fidélité client et les revenus. - Published: 2023-06-12 - Modified: 2023-06-12 - URL: https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/ - Translation Priorities: Optional À propos Les marques qui réussissent le mieux utilisent un marketing omnicanal personnalisé pour fournir des expériences satisfaisantes qui pousseront les clients à revenir et engendreront, à terme, croissance et revenus. Mais comment créer une telle stratégie marketing omnicanal ? Ce petit guide gratuit vous indique les étapes à suivre pour créer une stratégie marketing omnicanal qui renforcera la fidélité client et la rétention pour votre entreprise. Contenu 4 mesures pratiques pour créer une stratégie marketing omnicanal qui : Améliore les relations avec les clients Améliore la rétention client et la fidélité Augmente les revenus de votre entreprise Un coup d'œil rapide sur la façon dont les données, les canaux, les expériences multicanales, la personnalisation, l'automatisation et l'impact sur les revenus s'intègrent à votre stratégie omnicanale. Un lien direct vers notre guide de l’omnicanalité pour la rétention et la fidélisation pour ceux qui souhaitent parvenir à un véritable engagement client omnicanal. Télécharger le guide Télécharger --- ### Cuatro pasos para lograr mejores relaciones, mayor retención de clientes y más ingresos > Descubra cómo los profesionales de marketing más exitosos de la actualidad crean y ejecutan estrategias de marketing omnicanal que aumentan la retención, la fidelización del cliente y los ingresos. - Published: 2023-05-30 - Modified: 2023-05-30 - URL: https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/ - Translation Priorities: Opcional Acerca de este recurso Las marcas más exitosas de la actualidad utilizan el marketing omnicanal personalizado para ofrecer experiencias satisfactorias que traen a los clientes de vuelta para comprar una y otra vez y, en última instancia, promueven el crecimiento y los ingresos. Pero, ¿cómo crear esa estrategia de marketing omnicanal? Esta guía rápida gratuita le brinda los pasos para crear una estrategia de marketing omnicanal que aumentará la fidelización y la retención de los clientes para su negocio. Contenido Cuatro pasos prácticos para construir una estrategia de marketing omnicanal que: Mejore las relaciones con los clientes Mejore la retención y la fidelización de los clientes Aumente los ingresos de su negocio Una panorámica rápida de cómo los datos y los canales, las experiencias multicanal, la personalización, la automatización y el impacto en los ingresos encajan en su estrategia omnicanal. Un enlace directo a nuestra Guía omnicanal para la retención y la fidelización gratuita, para los que estén listos para pasar a un nivel de total compromiso omnicanal con el cliente. Descargar la guía Descargar @media (min-width: 1600px) { . s-width { display: block; max-width: 1100px; } } --- ### 4 Schritte für bessere Kund*innenbeziehungen, -bindung und Geschäftsergebnisse > Erfahren Sie, wie es Top-Marketern heutzutage gelingt, eine Omnichannel-Marketingstrategie zu entwickeln und umzusetzen, mit der sie bessere Ergebnisse bei Kund*innenbindung- und -treue und beim Umsatz erzielen können. - Published: 2023-05-30 - Modified: 2023-05-30 - URL: https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/ - Translation Priorities: Optional Über diese Ressource Die erfolgreichsten Marken setzen heute auf personalisiertes Omnichannel-Marketing, um ihren Kund*innen zufriedenstellende Erlebnisse zu bieten. Auf diese Weise sorgen sie dafür, dass ihre Kundschaft immer wieder zum Einkaufen zu ihnen zurückkehrt, und tragen dadurch letztlich zu mehr Wachstum und Umsatz bei. Doch wie gestaltet man so eine Omnichannel-Marketingstrategie? In diesem kostenlosen kurzen Leitfaden erfahren Sie, wie Sie eine Omnichannel-Marketingstrategie entwickeln, die die Kund*innenbindung und -loyalität in Ihrem Unternehmen erhöht. Das sind die Themen 4 praktische Schritte zur Entwicklung einer Omnichannel-Marketingstrategie, mit der Sie: die Kund*innenbeziehungen verbessern die Kund*innenbindung und -treue verbessern den Umsatz Ihres Unternehmens steigern Ein Überblick darüber, wie Daten und Kanäle, kanalübergreifende Erlebnisse, Personalisierung, Automatisierung und Umsatzauswirkungen in Ihre Omnichannel-Strategie passen Ein direkter Link zu unserem kostenlosen Omnichannel-Leitfaden für Kund*innenbindung und -treue für alle Marketer, die bereit sind, echtes Omnichannel Customer Engagement zu entwickeln Leitfaden herunterladen Herunterladen @media (min-width: 1600px) { . s-width { display: block; max-width: 1100px; } } --- ### 4 Steps for Better Relationships, Retention and Revenue > Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue. - Published: 2023-05-30 - Modified: 2023-05-30 - URL: https://emarsystest.com/learn/white-papers/4-steps-for-better-relationships-retention-and-revenue/ - Translation Priorities: Optional About The Resource Today’s most successful brands use personalized omnichannel marketing to deliver the satisfying experiences that keep customers coming back to shop again and again, and ultimately, drive growth and revenue. But how do you create that omnichannel marketing strategy? This free quick guide gives you the steps for creating an omnichannel marketing strategy that will increase customer loyalty and retention for your business. What’s Inside 4 actionable steps for building an omnichannel marketing strategy that: Improves customer relationships Improves customer retention and loyalty Increases revenue for your business An at-a-glance look at how data and channels, cross-channel experiences, personalization, automation, and revenue impact all fit into your omnichannel strategy A direct link to our free Omnichannel Guide to Retention & Loyalty for those ready to elevate to true omnichannel customer engagement. Get The Guide Download @media (min-width: 1600px) { . s-width { display: block; max-width: 1100px; } } --- ### Le guide de l'omnicanalité pour la rétention et la fidélisation > Découvrez comment les meilleurs marketeurs élaborent et mettent en œuvre une stratégie de marketing omnicanal qui améliore la rétention, la fidélité client et les revenus. - Published: 2023-04-20 - Modified: 2023-05-10 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/ - Translation Priorities: Optional À propos du guide Comment les marques les plus prospères du monde parviennent-elles à offrir des expériences qui incitent les clients à revenir régulièrement tout en accélérant leurs résultats business ? Réponse : le marketing omnicanal personnalisé. Ce guide est conçu pour aider les équipes marketing à élaborer et à mettre en œuvre une stratégie de marketing omnicanal one-to-one qui améliore la rétention, la fidélité client et les revenus. Contenu 5 types de fidélité client que les marketeurs doivent connaître, notamment LE type de fidélité qui garantit les meilleurs résultats business La stratégie commerciale « customer centric » que les entreprises utilisent pour améliorer leur CX, accroître leurs marges et renforcer la rétention et la fidélité client. 4 étapes essentielles pour créer une stratégie de marketing omnicanal qui améliore les relations clients, la rétention et les revenus Des marques qui partagent leurs enseignements en matière de marketing, notamment : Columbia Sportswear Pizza Hut Happy Socks French Connection Disney Theatrical Group Gibson Brands Beauty Pie PUMA Europe --- ### Guía omnicanal para la retención y la fidelización de clientes > Conozca cómo los mejores profesionales del marketing de hoy desarrollan y llevan a cabo una estrategia de marketing omnicanal que aumenta la retención y la fidelización de clientes, así como los ingresos. - Published: 2023-04-20 - Modified: 2023-06-19 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/ - Translation Priorities: Opcional Sobre la guía ¿De qué manera las marcas más exitosas del mundo ofrecen experiencias satisfactorias que hacen que los clientes vuelvan a comprar una y otra vez, al tiempo que favorecen los resultados comerciales? La respuesta: marketing omnicanal y personalizado. Esta guía está pensada para ayudar a los equipos de marketing a desarrollar y llevar a cabo una estrategia de marketing omnicanal e individualizada que aumente la retención y la fidelización de clientes, así como los ingresos. De qué consta Cinco tipos de fidelización de clientes que debe conocer, además del tipo definitivo de fidelización que garantiza los mejores resultados comerciales La estrategia de negocios “obsesiva” que utilizan las empresas en la actualidad para lograr mejores experiencias del cliente, márgenes más altos y mayor retención y fidelización de clientes Cuatro pasos esenciales para crear una estrategia de marketing omnicanal que genere mejores relaciones con los clientes, mayor retención y más ingresos Marcas reales que comparten información de marketing real, como las siguientes: Columbia Sportswear Pizza Hut Happy Socks French Connection Disney Theatrical Group Gibson Brands Beauty Pie PUMA Europe --- ### Der Omnichannel-Leitfaden zu Kund*innenbindung und -treue > Erfahren Sie, wie Top-Marketer heutzutage Omnichannel-Marketingstrategien entwickeln und umsetzen, mit denen sie bessere Ergebnisse bei Kund*innenbindung- und -treue und beim Umsatz erzielen. - Published: 2023-03-28 - Modified: 2023-04-20 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/ - Translation Priorities: Optional Über diesen Leitfaden Wie schaffen es die erfolgreichsten Marken der Welt, ihren Kund*innen zufriedenstellende Erlebnisse zu bieten, die sie dazu bringen, immer wieder bei ihnen einzukaufen? Und wie gelingt es ihnen, dabei gleichzeitig ihre Geschäftsergebnisse zu verbessern? Die Antwort: personalisiertes Omnichannel-Marketing. Dieser Leitfaden soll Marketingteams dabei helfen, eine 1:1 Omnichannel-Marketingstrategie zu entwickeln und umzusetzen, die für mehr Kund*innenbindung und -treue und mehr Umsatz sorgt. Das sind die Themen 5 Arten der Kund*innentreue, die Marketer kennen müssen – einschließlich der EINEN Art von Loyalität, die die besten Geschäftsergebnisse gewährleistet Die kund*innenzentrierte Geschäftsstrategie („Customer Obsession“), die Unternehmen anwenden, um eine verbesserte CX, höhere Gewinnspannen und eine stärkere Kund*innenbindung und -treue zu erzielen 4 wesentliche Schritte zur Entwicklung einer Omnichannel-Marketingstrategie, die zu besseren Kund*innenbeziehungen, mehr Kund*innenbindung und höherem Umsatz führt Echte Marken vermitteln echte Einblicke aus dem Marketingbereich, darunter: Columbia Sportswear Pizza Hut Happy Socks French Connection Disney Theatrical Group Gibson Brands Beauty Pie PUMA Europe --- ### The Omnichannel Guide to Retention & Loyalty > Learn how today’s top marketers build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue. - Published: 2023-03-28 - Modified: 2024-08-19 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-guide-to-retention-and-loyalty/ - Translation Priorities: Optional About this guide How are the world’s most successful brands delivering the satisfying experiences that keep customers coming back to shop again and again, while also accelerating business results? The answer: personalized, omnichannel marketing. This guide is designed to help marketing teams build and execute a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue. What’s Inside 5 types of customer loyalty marketers need to know — including the ONE type of loyalty that ensures the best business outcomes The “obsessive” business strategy that companies are using to achieve improved CX, higher margins, and stronger customer retention and loyalty 4 essential steps to creating an omnichannel marketing strategy that leads to better customer relationships, retention, and revenue Real brands sharing real marketing insights, including: Columbia Sportswear Pizza Hut Happy Socks French Connection Disney Theatrical Group Gibson Brands Beauty Pie PUMA Europe --- ### Is Your Martech the BEST or a BUST? - Published: 2023-02-21 - Modified: 2023-07-28 - URL: https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/ - Translation Priorities: Optional About This Checklist Is your martech serving your needs and helping you innovate the way you engage customers? Or are you dumping time, energy, and budget into martech that does the bare minimum for you? Use this interactive checklist to benchmark your capabilities in a matter of minutes. What’s Inside This 2-page checklist includes 12 thought-provoking assessment questions and interactive check boxes. Use this checklist to start meaningful conversations about your goals, whether you’re focused on personalization, retention, omnichannel engagement, software adoption, or scalability.   If you can’t tick off some of the boxes, don’t let that get you down! Instead, let it inspire you, because you may have just found an area of opportunity that can lead to new growth and revenue.   Download this checklist and start thinking about things like: Can you reduce costs by consolidating data most efficiently? Is your team empowered and enabled, or heavily dependent on IT? Are you scaling your efforts effectively with AI? Does your engagement platform integrate easily with others?   You’ll also find 4 micro case studies from leading brands, including Adidas Runtastic, Salling Group, Bulk, and Love, Bonito. Get the checklist Download --- ### Digital Explosion in Southeast Asia > This eBook explores macroeconomic trends in SEA and how they affect digital marketers looking to integrate mobile into their omnichannel strategy - Published: 2023-02-20 - Modified: 2023-03-23 - URL: https://emarsystest.com/learn/white-papers/digital-explosion-in-southeast-asia/ - Translation Priorities: Optional About this eBook The rapid digitalization experienced by Southeast Asia since the COVID-19 pandemic has seen 100 million internet users come online in the region in three years.   When you consider that Asia also accounts for 78% of global retail sales, with $2. 448 trillion taking place through mobile phones alone, the time for SEA brands to integrate mobile into their omnichannel strategy is now. This eBook explores the macroeconomic trends at play in the SEA region and what this means for digital marketers looking to integrate mobile into their omnichannel strategy to ensure long-term success in SEA’s ‘digital decade’. What’s Inside An in-depth look at how digitalization is fuelling SEA’s growth engine A breakdown of mobile’s role within Conversational Commerce with insights from Sinch An overview of the rise of omnichannel marketing A deep-dive into how Babbel improved conversion by 50% using personalized in-app messaging along with push A case study highlighting how Adidas Runtastic processed huge amounts of activity data in real time to deliver in-the-moment mobile experiences --- ### Votre Martech est-elle la MEILLEURE ou la PIRE ? - Published: 2023-02-20 - Modified: 2023-02-23 - URL: https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/ - Translation Priorities: Optional Liste de contrôle à établir Votre MarTech répond-elle à vos attentes et vous aide-t-elle à innover en matière d'engagement des clients ? Gaspillez-vous du temps, de l'énergie et de l'argent dans une MarTech qui n'offre que le strict minimum ? Pour vous en assurer, voici comment évaluer vos capacités avec cette liste de contrôle interactive. Contenu Ce questionnaire de deux pages comprend 12 questions d'évaluation et des cases à cocher interactives qui vous inciteront à la réflexion. Utilisez cette liste de contrôle pour établir un dialogue constructif sur vos objectifs, qu'il s'agisse de personnalisation, de fidélisation, d'engagement omnicanal, d'adoption de logiciels ou de modularité. Si vous ne répondez pas à certaines questions/cases, ne vous découragez pas ! Au contraire, inspirez-vous-en, car vous venez peut-être de trouver un domaine d'opportunité qui peut conduire à une nouvelle source de croissance et donc à de nouveaux revenus. Téléchargez cette liste de contrôle et réfléchissez à des facteurs tels que : Pouvez-vous réduire les coûts en consolidant les données le plus efficacement possible ? Votre équipe est-elle autonome et responsable, ou fortement dépendante de services informatiques ? Evaluez-vous vos efforts de manière efficace grâce à l'ia ? Votre plateforme d'engagement s'intègre-t-elle facilement à d'autres ? Vous trouverez également 4 micro-études de cas de grandes marques, notamment Adidas Runtastic, Salling Group, Bulk Powders et Love, Bonito. Obtenir la liste de contrôle Télécharger --- ### Ist Ihre MarTech-Lösung top oder ein Flop? - Published: 2023-02-20 - Modified: 2023-02-23 - URL: https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/ - Translation Priorities: Optional Über diese Checkliste Genügt Ihre Technologie Ihren Ansprüchen? Hilft sie Ihnen dabei, Ihre Kund*innenansprache innovativ zu gestalten? Oder verschwenden Sie Zeit, Energie und Budget mit einer Marketingtechnologie, die nur das Nötigste für Sie tut? Mit dieser interaktiven Checkliste können Sie Ihre Technologie in Minutenschnelle bewerten. Das sind die Themen Die 2-seitige Checkliste enthält 12 Fragen, die Ihnen als Denkanstöße für die Bewertung dienen sollen. Anhand der interaktiven Kontrollkästchen erhalten Sie einen besseren Überblick über Ihre MarTech. Verwenden Sie diese Checkliste, um fundierte Gespräche über Ihre Ziele zu führen, ganz gleich, ob bei Ihnen Personalisierung, Kund*innenbindung, Omnichannel-Engagement, Softwareeinführung oder Skalierbarkeit im Vordergrund stehen. Lassen Sie sich nicht entmutigen, wenn Sie einige Kästchen nicht abhaken können! Nutzen Sie die Ergebnisse stattdessen als Inspiration und Chance, denn vielleicht haben Sie gerade genau das entdeckt, was Ihnen neues Wachstum und mehr Umsatz bescheren kann. Laden Sie diese Checkliste herunter und denken Sie über folgende Fragen nach: Können Sie die Kosten durch eine möglichst effiziente Datenkonsolidierung senken? Ist Ihr Team in der Lage, selbstbestimmt zu handeln, oder ist es stark von der IT abhängig? Nutzen Sie AI zur effektiven Skalierung Ihrer Maßnahmen? Lässt sich Ihre Engagement-Plattform problemlos mit anderen Plattformen integrieren? Die Checkliste liefert Ihnen außerdem 4 Mikro-Fallstudien von führenden Marken, darunter adidas Runtastic, Salling Group, Bulk Powders und Love, Bonito. Laden Sie die Checkliste herunter Herunterladen --- ### ¿Su Martech es la MEJOR o es un FRACASO? - Published: 2023-02-20 - Modified: 2023-02-23 - URL: https://emarsystest.com/learn/white-papers/is-your-martech-the-best-or-a-bust/ - Translation Priorities: Opcional Sobre esta lista ¿Su tecnología de marketing satisface sus necesidades y le ayuda a innovar en la forma de interactuar con sus clientes? ¿O está invirtiendo tiempo, energía y capital en una martech que hace lo mínimo? Utilice esta lista de comprobación interactiva para evaluar sus prestaciones en cuestión de minutos.     Contenido Esta lista de comprobación de 2 páginas incluye 12 preguntas de evaluación que invitan a la reflexión con casillas de verificación interactivas. Utilice esta lista para iniciar conversaciones significativas sobre sus objetivos, tanto si se centra en la personalización, la retención, la participación omnicanal, la adopción de software o la escalabilidad. Si no puede marcar algunas de las casillas, ¡no deje que eso le deprima! En lugar de eso, permita que le inspire, porque puede haber encontrado un área de oportunidad capaz de conducir a nuevas fuentes de crecimiento e ingresos. Descargue esta lista de comprobación y empiece a pensar en cosas como: ¿Es posible reducir los costos consolidando los datos de forma más eficiente? ¿Su equipo está capacitado o depende en gran medida del departamento de TI? ¿Está escalando sus esfuerzos de manera efectiva con IA? ¿Su plataforma de interacción se integra fácilmente con otras? También encontrarás 4 micro casos de estudio de marcas líderes, como adidas Runtastic, Salling Group, Bulk Powders y Love, Bonito. Obtener la lista Descargar --- ### L'avenir du retail : Les 5 tendances qui vont redéfinir la stratégie et l'exécution > Découvrez les tendances et les défis qui façonnent l’avenir de la stratégie et de l’exécution dans le retail, avec des conseils pratiques pour aider les retailers à prospérer tout en surmonter les défis devant eux. - Published: 2023-02-08 - Modified: 2023-07-11 - URL: https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/ - Translation Priorities: Optional À propos de ce livre blanc Le changement et le doute étant inévitables dans le secteur retail, les retailers doivent surveiller de près les tendances et les perturbations qui pourraient les empêcher d’engager les clients et d’augmenter leurs résultats commerciaux. Pour aider les décisionnaires retail et les marketeurs à mieux se préparer à l’avenir, SAP Emarsys a demandé aux experts de Retail Touchpoints de rédiger un livre blanc intitulé L'avenir du retail : Les 5 tendances qui vont redéfinir la stratégie et l'exécution. Ce livre blanc dévoile cinq tendances et difficultés clés qu’affronteront les retailers dans l’avenir proche et leur donne des mesures efficaces à mettre en place. Contenu Les problèmes les plus pressants qu’affronteront les décisionnaires et les cadres retail en 2023 et après. Cinq tendances clés qui affecteront considérablement la conception de la stratégie et de l’exécution des retailers à l’avenir. Des mesures pratiques que les marques peuvent mettre en place pour traverser cette période incertaine, améliorer l’expérience client et augmenter les résultats commerciaux. Des exemples tirés de la vie réelle de marques leaders qui surmontent les défis du marketing retail, de l’expérience client et du commerce en général : Pizza Hut Harrods Beauty Pie The Body Shop Reformation Savers --- ### 5 Trends, die die Zukunft von Strategie und Ausführung im Einzelhandel bestimmen werden > Entdecken Sie die Trends und Herausforderungen, die die Zukunft von Strategie und Ausführung im Einzelhandel bestimmen werden. Außerdem erhalten Sie praktische Tipps, mit denen Sie diesen Entwicklungen begegnen und Ihren Erfolg weiter ausbauen können. - Published: 2023-02-08 - Modified: 2023-02-21 - URL: https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/ - Translation Priorities: Optional Über dieses Whitepaper Im Einzelhandel sind Veränderungen und Unsicherheiten unvermeidlich. Einzelhändler müssen auf neue Trends und Umwälzungen vorbereitet sein, denn solche Veränderungen können sich auf ihre Fähigkeit auswirken, Kund*innen anzusprechen und bessere Geschäftsergebnisse zu erzielen. Damit sich Führungskräfte und Marketingverantwortliche im Einzelhandel besser auf die Zukunft vorbereiten und planen können, hat SAP Emarsys die Expert*innen von Retail TouchPoints mit der Erstellung dieses Whitepapers beauftragt: 5 Trends, die die Zukunft von Strategie und Ausführung im Einzelhandel bestimmen werden. In diesem Whitepaper werden fünf wichtige Trends und Herausforderungen aufgezeigt, mit denen Einzelhändler in naher Zukunft konfrontiert sein werden. Darüber hinaus werden ihnen praktische Handlungsempfehlungen gegeben, wie sie auf diese Entwicklungen reagieren können. Das sind die Themen Die dringendsten Herausforderungen für Führungskräfte im Einzelhandel im Jahr 2023 und in der Zeit danach. Fünf entscheidende Trends, die einen erheblichen Einfluss darauf haben werden, wie Einzelhändler ihre Strategie und Ausführung in Zukunft planen. Praktische nächste Schritte, die Marken jetzt unternehmen sollten, damit sie Unsicherheiten überwinden, die Customer Experience verbessern und die Geschäftsergebnisse steigern können. Beispiele aus dem realen Leben von Top-Marken, die Herausforderungen in den Bereichen Marketing, CX und Unternehmensführung gemeistert haben, darunter: Pizza Hut Harrods Beauty Pie The Body Shop Reformation Savers --- ### 5 Trends Shaping the Future of Retail Strategy & Execution > Discover the trends and challenges shaping the future of retail strategy and execution, plus actionable tips to help retailers overcome them and thrive. - Published: 2023-02-08 - Modified: 2023-02-14 - URL: https://emarsystest.com/learn/white-papers/5-trends-shaping-the-future-of-retail-strategy-execution/ - Translation Priorities: Optional About The Whitepaper Change and uncertainty are inevitable in the retail industry, and retailers must stay on top of the trends and disruptions that could impact their ability to engage customers and drive business outcomes. To help retail executives and marketers better prepare and plan for the future, SAP Emarsys commissioned the experts at Retail TouchPoints to create the whitepaper: 5 Trends Shaping the Future of Retail Strategy & Execution. This whitepaper identifies five key trends and challenges retailers will face in the near future, and offers actionable next steps for how to respond. What’s Inside The most pressing challenges retail leadership and executives will face in 2023 and beyond. Five key trends that will significantly impact how retailers plan their strategy and execution going forward. Actionable next steps brands should take now to navigate uncertainty, improve CX, and drive business results. Real-life examples of top brands solving retail marketing, CX, and business challenges, including: Pizza Hut Harrods Beauty Pie The Body Shop Reformation Savers --- ### 6 CRM-Strategien, mit denen Sie verlorene Umsätze bei Warenkorbabbrüchen zurückgewinnen - Published: 2022-11-25 - Modified: 2022-12-16 - URL: https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/ - Translation Priorities: Optional Über den Leitfaden Warenkorbabbrüche sind die Situationen, die sich am einfachsten in Konversionen verwandeln lassen. In diesem Leitfaden geben wir Ihnen sechs praktische Tipps, wie Sie Warenkorbabbrecher*innen wieder ansprechen und zum Kauf bewegen können.   Das erwartet Sie Best Practices für das Timing von Warenkorbabbruch-E-Mails Taktiken, um Konsument*innen mit Follow-up-E-Mails den Kauf schmackhaft zu machen Erfolgreiche Social-Proof-Taktiken Optimale Nutzung von Feedback  Tipps für die Konzeption effektiver Post-Purchase-Kampagnen --- ### 6 stratégies CRM de panier abandonné pour récupérer les ventes manquées - Published: 2022-11-25 - Modified: 2023-01-18 - URL: https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/ - Translation Priorities: Optional À propos du guide L’abandon du panier est une situation commerciale très facile à résoudre pour récupérer des ventes manquées et convertir les clients. Ce guide présente six conseils pratiques pour réengager et convertir les clients ayant abandonné leur panier.   Contenu Les meilleures pratiques en matière de timing des emails de panier abandonné Les tactiques efficaces pour rendre l'offre plus intéressante et favoriser la conversion avec des emails de relance Les tactiques performantes de la reconnaissance sociale Comment utiliser les commentaires des clients  Des conseils pour élaborer des campagnes efficaces après-vente --- ### 6 Abandoned Cart CRM Strategies to Recover Lost Sales - Published: 2022-11-25 - Modified: 2022-12-07 - URL: https://emarsystest.com/learn/white-papers/6-abandoned-cart-strategies-to-recover-lost-sales/ - Translation Priorities: Optional About The Quick Guide Abandoned carts represent the lowest of the low-hanging fruit when it comes to customer conversion. In this quick guide, we share six practical tips to help re-engage and convert abandoned cart customers. What’s Inside Best practice when it comes to timing abandoned cart emails Tactics to ‘sweeten the deal’ and drive conversion with follow-up emails Top social proof tactics How to use customer feedback  Tips for crafting an effective post-purchase campaigns --- ### Comment réussir son marketing digital  - Published: 2022-11-18 - Modified: 2022-11-18 - URL: https://emarsystest.com/fr/learn/white-papers/comment-reussir-son-marketing-digital/ - Translation Priorities: Optional À propos Ce dossier présente bonnes et moins bonnes pratiques du marketing numérique, en proposant aux professionnels du marketing des points de vues pratiques sur l’optimisation des campagnes de marketing digital. Dans cette série, rédigée par Visionary Marketing en partenariat avec SAP Emarsys, nous avons voulu comparer les mauvaises pratiques du terrain aux meilleures, afin d'inspirer notre communauté de marketeurs et les inciter à atteindre l'excellence. Contenu ROI : L’efficacité du Marketing Digital Conseils Ux Et Cx Pour Son Parcours Clients 5 Conseils pour réussir Son hyperpersonnalisation en email Marketing Marketing Omnicanal : Jusque 10 % de CA en plus grâce à l’IA Le Marketing Automation : leçons de terrain Programme de fidélisation & Expérience Client Retour d’expérience Oxbow : 11 Conseils pour gérer son capital digital --- ### La diferencia omnicanal: Cómo las empresas más centradas en el cliente ofrecen el valor añadido de ser omnicanal - Published: 2022-10-04 - Modified: 2022-12-19 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference/ - Translation Priorities: Opcional «Colocar al cliente en el centro de su liderazgo, estrategia y operaciones permite a su empresa sentir y responder a las circunstancias del mercado, lo que, como contrapartida, garantiza la satisfacción del cliente, la implicación de los empleados y el crecimiento de los ingresos en cualquier clima económico». – Forrester, La diferencia omnicanal Qué incluye En mayo de 2022 SAP Emarsys encargó a Forrester Consulting que investigara qué empresas usaban estrategias omnicanal para profundizar de manera efectiva en las relaciones con los clientes para impulsar el crecimiento empresarial. Este estudio revela los resultados y otra información estratégica. Con este estudio podrá aprenderlo todo sobre las empresas obsesionadas con el cliente, lo que incluye: Qué define a una empresa «obsesionada con el cliente» y por qué tienen más probabilidades de éxito con el omnicanal. En qué se diferencian las estrategias omnicanal en comparación con las empresas no obsesionadas con el cliente. A qué iniciativas críticas para el negocio dan prioridad paraimpulsar el crecimiento y el valor de por vida. Formas en las que aprovechan los datos y los análisis para guiarse más por la información estratégica y procesable. Por qué priorizan la personalización para maximizar y escalar en sus esfuerzos omnicanal. Estrategias específicas que usan para mejorar la experiencia de cliente y obtener mejores resultados comerciales. Los resultados de la encuesta proceden de más de 620 encuestados de nivel directivo y superior de los sectores de la venta minorista, productos de consumo, medios y entretenimiento y viajes y hostelería. «El cliente... --- ### Erfolgreich dank Omnichannel: Wie kundenzentrische Unternehmen den Omnichannel-Ansatz realisieren - Published: 2022-10-04 - Modified: 2022-11-23 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference/ - Translation Priorities: Optional “Wenn Kunden im Mittelpunkt Ihrer geschäftsführenden, strategischen und operativen Abläufe stehen, kann Ihr Unternehmen Marktgegebenheiten erkennen und entsprechend reagieren. So stellen Sie sicher, dass die Kundenzufriedenheit, die Motivation der Belegschaft und das Umsatzwachstum auch in einem wechselhaften wirtschaftlichen Umfeld nicht gefährdet werden. ”– Forrester, Erfolgreich dank Omnichannel Das sind die Themen Im Mai 2022 wurde Forrester Consulting von SAP Emarsys mit einer Studie dazu beauftragt, welche Art von Unternehmen einen Omnichannel-Ansatz gezielt einsetzen, um Kundenbeziehungen zu vertiefen und das Geschäftswachstum zu fördern. Die vorliegende Studie präsentiert die daraus gewonnenen Ergebnisse und abgeleiteten Erkenntnisse. In dieser Studie erfahren Sie mehr über kundenorientierte Unternehmen. Unter anderem werden folgende Punkte behandelt: Was macht ein “kundenorientiertes” Unternehmen aus, und warum hat Omnichannel einen positiven Einfluss auf den Geschäftserfolg. Wie unterscheiden sich die Omnichannel-Strategien kundenorientierter Unternehmen von denen anderer Unternehmen. Welche geschäftsentscheidenden Initiativen setzen diese Unternehmen für mehr Wachstum und einen höheren Lifetime Value ein. Wie werden Daten und Analysen eingesetzt, um praxisnaher und erkenntnisbasierter zu agieren. Warum lassen sich durch einen stärkeren Fokus auf Personalisierung die eigenen Omnichannel-Kampagnen besser skalieren. Welche Strategien kommen für eine Verbesserung der Customer Experience und für bessere Geschäftsergebnisse zum Einsatz. Für die Studie wurden über 620 Führungskräfte aus dem Einzelhandel, der Konsumgüterindustrie, Medien und Unterhaltung sowie dem Reise- und Gastgewerbe befragt. “Der Kunde steht für uns immer an erster Stelle. Unser Ziel ist es daher, ein komplett integriertes Marketing zu betreiben. Das bedeutet: Der richtige Kanal, mit der richtigen Nachricht, zur richtigen Zeit. ” – Miranda Bliss, Head of... --- ### L’atout omnicanal : comment les entreprises les plus orientées client exploitent l’omnicanal - Published: 2022-10-04 - Modified: 2022-12-01 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference/ - Translation Priorities: Optional "En plaçant le client au centre de votre ligne de conduite, de votre stratégie et de vos opérations en général, permet à votre entreprise de capter et de répondre aux conjonctures du marché, ce qui en retour assure la satisfaction du client, l'engagement des employés et la croissance des revenus dans n'importe quel climat économique. " – Forrester, L’atout omnicanal Contenu En mai 2022, SAP Emarsys a mandaté Forrester Consulting pour rechercher quelles entreprises utilisaient des stratégies omnicanales pour accroître efficacement les relations avec les clients et stimuler la croissance de l'entreprise. Les résultats et les observations sont révélés dans ce rapport. Grâce à cette étude, vous saurez tout sur les entreprises " focalisées sur le client", notamment : Ce qui définit une entreprise "obsédée par le client" et pourquoi elle est plus susceptible de réussir avec l'omnicanal. Comment leurs stratégies omnicanales diffèrent des entreprises "non focalisées sur le client" Quelles sont les initiatives commerciales les plus critiques auxquelles elles donnent la priorité pour stimuler la croissance et la valeur à vie. La façon dont ils exploitent les données et les analyses pour être davantage perspicaces et pragmatiques. Pourquoi ils donnent la priorité à la personnalisation pour maximiser et adapter leurs efforts omnicanaux. Les stratégies spécifiques qu'ils utilisent pour améliorer l'expérience client et obtenir de meilleurs résultats commerciaux. Les résultats de l'enquête proviennent de plus de 620 cadres et dirigeants interrogés dans le retail des produits de consommation, des médias et du divertissement, ainsi que de l'industrie du tourisme et des... --- ### The Omnichannel Difference: How the Most Customer Focused Companies Deliver The Value of Omnichannel - Published: 2022-10-04 - Modified: 2022-11-23 - URL: https://emarsystest.com/learn/white-papers/the-omnichannel-difference/ - Translation Priorities: Optional ”Putting the customer at the center of your leadership, strategy, and operations enables your company to sense and respond to market circumstances which, in turn, ensures customer satisfaction, employee engagement, and revenue growth in any economic climate. “– Forrester, The Omnichannel Difference What’s Inside In May 2022, SAP Emarsys commissioned Forrester Consulting to research which companies were using omnichannel strategies to effectively deepen customer relationships to drive business growth. The results and insights are revealed in this study.   From this study, you’ll learn all about customer-obsessed companies, including: How they are defined and why they are more likely to succeed with omnichannel. How their omnichannel strategies differ from non-customer-obsessed companies. Which business-critical initiatives they prioritize to drive growth and lifetime value. Ways they leverage data and analytics to be more insights-driven. Why they prioritize personalization to maximize and scale their omnichannel efforts. Specific strategies they use to improve the customer experience and achieve better business results. Survey results come from more than 620 manager-level and above respondents across retail, consumer products, media and entertainment, and travel and hospitality industries. ”The customer is always top of mind for us, and best practice is really around achieving integrated marketing. So that's: Right channel, right message, right time. “ – Miranda Bliss, Head of Loyalty and Retention, Adore Beauty . block-hero {padding-bottom:0px! important;margin-bottom:0px! important} . wp-container-1 {margin-top: 55px! important} . block-logos, . logos-single {padding: 10px 0 60px! important} . wp-block-list ul {padding-right: 20px} . left-content ul {padding-right: 20px} --- ### Black Friday a toda marcha: 10 estrategias omnicanal para vencer a la competencia y ganar más $$$ > Descubra 10 estrategias de marketing omnicanal para aumentar el crecimiento y los ingresos antes, durante y después de la temporada de ventas de Black Friday. - Published: 2022-07-12 - Modified: 2022-09-07 - URL: https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/ - Translation Priorities: Opcional Sobre este informe Este e-book es parte de nuestra serie Dominar el Black Friday, desarrollado para ayudar a su equipo de marketing a prepararse para el Black Friday para que pueda ganar más clientes y promover el crecimiento y los ingresos en esta temporada de fin de año. Contenido Diez estrategias omnicanal de generación de ingresos para antes, durante y después de Black Friday para ayudar a maximizar sus resultados de ventas de fin de año Formas de recopilar datos procesables de los clientes mediante preguntas de perfil progresivo real y experiencias de valor añadido Consejos para atraer a los compradores recurrentes por tiempo limitado con contenido personalizado que los incentive --- ### Mehr Power für Ihren Black Friday:<br>10 Omnichannel-Strategien, mit denen Sie die Konkurrenz übertrumpfen und die Kasse klingeln lassen > Mit diesen 10 Omnichannel-Marketingstrategien können Sie Wachstum und Umsatz vor, während und nach dem Black Friday steigern. - Published: 2022-07-12 - Modified: 2022-07-28 - URL: https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/ - Translation Priorities: Optional Über das E-Book Dieses E-Book ist Teil unserer Reihe Alles über den Black Friday. Darin erfährt Ihr Marketingteam, wie es sich optimal auf den Black Friday vorbereiten kann, damit Sie über die Feiertage neue Kund*innen gewinnen, Ihr Wachstum steigern und Ihren Umsatz erhöhen können. Das sind die Themen Zehn umsatzstarke Omnichannel-Strategien für die Zeit vor, während und nach dem Black Friday, mit denen Sie Ihre Feiertagsergebnisse maximieren Möglichkeiten zum Erfassen von verwertbaren Kund*innendaten mittels echter Fragen aus dem fortschrittlichen Profiling und Wertetausch Tipps für die Ansprache Ihrer kurzzeitigen Feiertags-Kund*innen mit personalisierten Inhalten, die die Treue fördern --- ### <strong>Boostez votre Black Friday :<br>10 stratégies omnicanales pour surpasser les concurrents et augmenter vos revenus</strong> > Découvrez 10 stratégies de marketing omnicanal pour augmenter la croissance client et les revenus avant, pendant et après la période d’achat du Black Friday. - Published: 2022-07-12 - Modified: 2022-08-01 - URL: https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/ - Translation Priorities: Optional À propos Cet ebook fait partie de notre série Devenir un As du Black Friday qui vise à préparer votre équipe marketing au Black Friday afin de conquérir plus de clients, d’augmenter votre croissance et vos revenus lors des fêtes cette année. Contenu Dix stratégies omnicanales génératrices de revenus avant, pendant et après le Black Friday pour maximiser vos résultats lors des fêtes de fin d’année Des tactiques pour recueillir des données clients exploitables à l’aide de vraies questions de profil avancéet d’expériences de haute valorisation Des conseils pour engager vos acheteurs récurrents à durée limitée pendant les fêtes avec des contenus personnalisés favorisant la fidélisation --- ### Power Up Your Black Friday: 10 Omnichannel Strategies to Beat Competitors and Make More $$$ > Discover 10 omnichannel marketing strategies to increase customer growth and revenue before, during, and after the Black Friday shopping season. - Published: 2022-07-12 - Modified: 2022-07-27 - URL: https://emarsystest.com/learn/white-papers/10-omnichannel-strategies-to-beat-competitors-and-make-more-money/ - Translation Priorities: Optional About This Report This ebook is part of our Mastering Black Friday series — designed to help your marketing team better prepare for Black Friday so you can win more customers and drive growth and revenue this holiday season. What’s Inside Ten revenue-generating omnichannel strategies for before, during, and after Black Friday to help you maximize your holiday season results Ways to gather actionable customer data using real progressive profiling questions and value-added experiences Tips for engaging your repeat limited-time holiday shoppers with personalized content that drives their loyalty --- ### 5 Retail Strategies for Effective Cross-Selling and Upselling - Published: 2022-07-07 - Modified: 2022-10-04 - URL: https://emarsystest.com/learn/white-papers/5-retail-strategies-for-effective-cross-selling-and-upselling/ - Translation Priorities: Optional About the Ebook Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately, increases customer lifetime value and retention. This Quick Guide cuts to the chase with 5 tried and tested strategies proven to increase revenue. What’s Inside The four factors that drive effective cross- and upsellingTips on which data points to use when bundling products for cross-sellsThe role of social proof in cross- and upsellingGuidelines to follow in order to avoid ‘paralysis of choice’ in cross-selling campaignsTips for crafting an effective post-purchase campaigns . block-hero {padding-bottom:0px! important} --- ### Die 6 Säulen der kanalübergreifenden Personalisierung > Lernen Sie die 6 Säulen kennen, die führende Marketingteams zur Entwicklung einer kanalübergreifenden Personalisierungsstrategie nutzen und ihre Marketingaktivitäten damit noch effektiver machen. - Published: 2022-04-20 - Modified: 2022-04-26 - URL: https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/ - Translation Priorities: Optional Über das E-Book Dieses E-Book ist Teil unserer Reihe „Mehr Power für Ihre Omnichannel-Marketingstrategie“. Hier erfahren Sie, welche Insights und Strategien führende Marken nutzen, um 1:1-Erlebnisse bereitzustellen und so die Kund*innentreue aufzubauen, den Lifetime Value zu erhöhen und den Umsatz zu steigern. Das sind die Themen Tipps, wie Sie die für ein wirklich personalisiertes Marketing erforderlichen Daten erfassen und nutzen könnenWarum Relevanz und Timing über den Erfolg oder Misserfolg der Kund*innenerfahrung mit Ihrer Marke entscheiden könnenWarum Multi-Channel-Kund*innen einen höheren LTV haben und damit wertvoller für Ihr Unternehmen sindWie man den allzu häufigen Fehler vermeidet, für den Kanal und nicht für die jeweiligen Kund*innen zu personalisierenWie Marken AI einsetzen, um echte Personalisierung in beliebigem Umfang und über mehrere Regionen und Sprachen hinweg umzusetzenWarum Berichte und Analysen eine so entscheidende Rolle bei der Entwicklung und Verfeinerung Ihrer Personalisierungsstrategie spielen In diesem E-Book erhalten Sie einen Überblick zu: Dem Grundgerüst einer kanalübergreifenden Personalisierungsstrategie, die Umsatz generiertDen wichtigsten Anforderungen zur Entwicklung und Skalierung kanalübergreifender personalisierter ErlebnisseDen wichtigsten Insights zum Thema 1:1-Marketing von branchenführenden Marken wie Pizza Hut, Instant Brands, CUE Clothing Co. und anderen . block-hero {padding-bottom:0px! important} --- ### Les 6 piliers de la personnalisation omnicanale > Découvrez les six piliers utilisées par les experts en marketing pour élaborer une stratégie de personnalisation omnicanale performante et accroître le chiffre d’affaires. - Published: 2022-04-20 - Modified: 2022-05-09 - URL: https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/ - Translation Priorities: Optional À propos de l'ebook Cet ebook fait partie de notre série Boostez votre stratégie de marketing omnicanal qui révèle les connaissances et les stratégies utilisées par les grandes marques pour offrir des expériences one-to-one performantes qui fidélisent les clients, augmentent la valeur vie client et génèrent des revenus. Contenu Des conseils pour obtenir et exploiter les données nécessaires à l'élaboration d'un marketing réellement personnaliséPourquoi la pertinence et le timing constituent des facteurs déterminants de l'expérience d'un client avec votre marquePourquoi les clients multicanaux ont une valeur vie plus élevée et sont plus précieux pour votre entrepriseComment éviter l'erreur trop fréquente de personnaliser en fonction du canal plutôt qu'en fonction du clientComment les marques utilisent l'IA pour mettre en œuvre une véritable personnalisation à n'importe quelle échelle, dans différentes régions et languesPourquoi les rapports et les analyses jouent un rôle essentiel dans le développement et le perfectionnement de votre stratégie de personnalisation Dans cet ebook, vous trouverez : Un moyen clair de créer une stratégie de personnalisation omnicanale qui génère des revenusLes exigences fondamentales pour créer et adapter des expériences personnalisées sur tous les canauxDes conseils d'experts sur le marketing one-to-one issus des plus grandes marques du secteur, notamment Pizza Hut, Instant Brands, CUE Clothing Co. et bien d'autres . block-hero {padding-bottom:0px! important} --- ### 6 Pillars Powering Cross Channel Personalization > Learn top retail trends across Australia & New Zealand with top customer insights shared at Retail RevivalLearn the 6 foundational pillars top marketing teams use for building a cross-channel personalization strategy that accelerates business outcomes. - Published: 2022-04-20 - Modified: 2023-08-01 - URL: https://emarsystest.com/learn/white-papers/6-pillars-powering-cross-channel-personalization-content/ - Translation Priorities: Optional About the Ebook This ebook is part of our Power Up Your Omnichannel Marketing Strategy series, which reveals the insights and strategies top brands use to deliver 1:1 experiences that build customer loyalty, increase lifetime value, and drive revenue. What’s Inside Tips for acquiring and leveraging the data necessary for truly personalized marketing  Why relevancy and timing can make or break a customer’s experience with your brand Why multi-channel customers have a greater LTV and are more valuable to your business  How to avoid the all-too-common mistake of personalizing for the channel rather than the customer How brands use AI to execute true personalization at any scale across multiple regions and languages Why reporting and analytics play such a vital role in growing and refining your personalization strategy With this ebook, you’ll get: A clear path toward creating a cross-channel personalization strategy that generates revenue The core requirements for building and scaling personalized experiences across all channels Expert insights on 1:1 on marketing from industry-leading brands, including Pizza Hut, Instant Brands, CUE Clothing Co. , and more . block-hero {padding-bottom:0px! important} --- ### SAP Emarsys Recognized in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 - Published: 2022-03-16 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/emarsys-recognized-in-the-forrester-wave-email-marketing-service-providers-q1-2022/ - Translation Priorities: Optional ”SAP Emarsys’ top-notch campaign management delivers against its promise to empower email marketers. Its orchestration engine comes prebuilt with common customer journeys, in-line guidance to improve performance based on predicted outcomes, and editable nodes to change sections of a journey without disrupting overall structure. “– Forrester Our Highlights From the Forrester Report SAP Emarsys empowers marketers to create the brand experiences their customers love: Campaign management: Get streamlined. Our platform is marketer-centric, intuitive, and easy to use, increasing operational efficiency and reducing time spent for execution by 28%. Dynamic content: Be relevant. We deliver emails that are more personalized and more engaging. With dynamic personalization, our customers drive 200% YoY growth. Full-service support: You’re not alone. We partner closely with our customers to help them make the most of our platform and grow into email marketing rockstars. Strategy: Full steam ahead. We received the highest score possible in the market approach criterion. We make email more valuable and connected to commerce and service.   Globalization: Say hello to your friendly neighbourhood marketers. Our marketing experts across the global support our international customer base. Download the report to get the full details and assess customer engagement platforms.   ”We've started to introduce a lot more personalized email marketing around our customers' journey, and this shift has expanded, helped us to shift towards personalization and expand our reach to be value additive. “ – Jessica Ozella, Senior Director of Growth Marketing, Reformation #post-footer {display: none} @media (min-width: 900px) { . wave-hero {max-width:... --- ### unPredictions: La potenciación de las prioridades del marketing en 2022 > Eche un vistazo a las siete estrategias prioritarias de marketing comercial que guiarán a su marca para ofrecer más experiencias de cliente personalizadas y aumentar el crecimiento y los ingresos en 2022. - Published: 2022-01-12 - Modified: 2022-01-19 - URL: https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/ - Translation Priorities: Opcional Acerca del libro electrónico Este libro electrónico es parte de nuestra serie UnPredictions: sin conjeturas, sin tendencias elevadas, únicamente prioridades del marketing comercial reales para ayudarle a impulsar el compromiso del cliente y aumentar el crecimiento y los ingresos en 2022. De qué consta Por qué no debe conformarse con nada menos que un correo electrónico relevante y personalizado cuando se trata de su estrategia de marketing. Por qué el equipo de marketing debe asumir la responsabilidad de la experiencia de cliente y el recorrido de cliente. El secreto de dos pasos para develar el verdadero marketing omnicanal y lograr la “trinidad de la comunicación”. Los beneficios de contar con una stack tecnológico sofisticado completamente integrado (una pista: le ahorra tiempo y dinero). Por qué la automatización del marketing permitirá que el equipo de marketing gane tiempo, además de ayudarle a escalar la personalización en tiempo real. Por qué debería “contratar” inteligencia artificial para que sea el experto de referencia del equipo en segmentación, análisis de datos y marketing personalizado. Sugerencias para brindar experiencias personalizadas de valor agregado que permitan recompensar y retener a más clientes y ganar su lealtad. Con este libro electrónico, obtendrá lo siguiente: Prioridades del marketing comercial comprobadas que le permitirán lograr un aumento en el crecimiento y los ingresos en 2022. Sugerencias para rápidamente crear, lanzar y escalar experiencias personalizadas. Ideas de marketing de expertos de más de 20 marcas líderes en la industria, como PUMA, The Home Depot, Gymshark, Pizza Hut, ¡y muchos más! --- ### unPredictions : Les priorités marketing du commerce pour 2022 > Découvrez les 7 priorités stratégiques marketing du commerce qui aideront votre marque à offrir des expériences client plus personnalisées et à augmenter la croissance et les revenus en 2022. - Published: 2022-01-12 - Modified: 2022-01-18 - URL: https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/ - Translation Priorities: Optional À propos de l'ebook Cet ebook fait partie de notre série unPredictions – ni suppositions, ni grandes ambitions, simplement les réelles priorités pour le marketing afin de vous aider à améliorer l'engagement client, la croissance et les revenus en 2022. Contenu Pourquoi vous devriez miser sur une stratégie email personnalisée et pertinente en matière de marketingPourquoi votre équipe marketing doit prendre en charge l'expérience client et le parcours clientLe secret en deux étapes pour parvenir à un marketing réellement omnicanal et mettre en place le « trio gagnant de la communication »Les avantages d'une stack technique sophistiquée entièrement intégrée (indice : elle vous fait gagner du temps et de l'argent)Pourquoi l'automatisation marketing libèrera votre équipe marketing et vous aidera à mettre à l'échelle votre personnalisation en temps réelPourquoi vous devriez « embaucher » l'IA comme expert au sein de votre équipe pour la segmentation, l'analyse de données et le marketing one-to-oneDes conseils pour offrir des expériences personnalisées à valeur ajoutée qui récompensent et conservent plus de clients, tout en les fidélisant Dans cet ebook, vous trouverez : Des stratégies éprouvées de marketing pour le commerce afin augmenter votre croissance et votre chiffre d’affaires en 2022Des conseils pour créer, lancer et mettre à l'échelle des expériences personnaliséesDes conseils d'experts en marketing de plus de 20 marques leaders dans leur secteur, comme PUMA, The Home Depot, Gymshark, Pizza Hut et bien plus encore ! --- ### unPredictions: Marketing-Prioritäten für den Handel in 2022 > Hier erfahren Sie alles über die sieben Marketingstrategien, mit denen Ihre Marke personalisierte Customer Experiences bereitstellen und mehr Wachstum und Umsatz erzielen kann. - Published: 2022-01-12 - Modified: 2022-01-18 - URL: https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/ - Translation Priorities: Optional Über das E-Book Dieses E-Book ist Teil der unPredictions-Reihe. Spekulationen und abenteuerliche Trends werden Sie hier nicht finden. Stattdessen erfahren Sie, mit welchen Strategien Sie 2022 das Kund*innenengagement fördern und Wachstum und Umsatz steigern können. Das sind die Themen Warum Sie bei Ihrer Marketingstrategie auf personalisierte und relevante E-Mails setzen solltenWarum Ihr Marketingteam sich verstärkt um die CX und die Customer Journey kümmern sollteDie zwei Schritte zum authentischen kanalübergreifenden Marketing und zur „Dreifaltigkeit der Kommunikation“Die Vorteile eines vollständig integrierten durchdachten Tech-Stacks (und wie Sie damit Zeit und Geld sparen können)Warum die Marketing-Automation Ihr Marketingteam entlasten und wie Sie damit Personalisierung in Echtzeit skalieren könnenWarum die AI als Experte für Segmentierung, Datenanalyse und 1:1-Marketing einen festen Platz in Ihrem Team bekommen sollteTipps für überzeugende, personalisierte Erlebnisse, die treue Kund*innen belohnen und die Bindung fördern In diesem E-Book: Bewährte Marketingstrategien für mehr Wachstum und Umsatz für das Jahr 2022Tipps zum schnellen Erstellen, Implementieren und Skalieren von personalisierten ErlebnissenMarketing-Insights von mehr als 20 branchenführenden Marken, darunter PUMA, Babbel, adidas Runtastic, Pizza Hut und vielen mehr! --- ### unPredictions: Commerce Marketing Priorities Powering 2022 > Discover the 7 commerce marketing priority strategies that will guide your brand to delivering more personalized customer experiences and driving growth & revenue in 2022. - Published: 2022-01-12 - Modified: 2022-03-16 - URL: https://emarsystest.com/learn/white-papers/commerce-marketing-priorities-powering-2022/ - Translation Priorities: Optional About This Ebook This ebook is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. What’s Inside Why you shouldn't settle for anything less than personalized, relevant email when it comes to your marketing strategyWhy your marketing team must take ownership of CX and the customer journeyThe two-part secret to unlocking true omnichannel marketing and achieving the “Trinity of Communication”The benefits of a fully integrated sophisticated tech stack (hint: it saves you time and money)Why marketing automation will free up your marketing team and help you scale real-time personalizationWhy you should “hire” AI to be your team’s go-to expert for segmentation, data analysis, and 1:1 marketingTips for delivering value-adding, personalized experiences that reward & retain more customers and earn their loyalty With this ebook, you’ll get: Proven commerce marketing priorities for more growth & revenue in 2022Tips to quickly build, launch, & scale personalized experiencesExpert marketing insights from more than 20 industry-leading brands, including PUMA, The Home Depot, Gymshark, Pizza Hut, and many more! --- ### La boîte à outils du RFP pour les plateformes marketing > Vous êtes en train de lancer un appel d'offres (RFP) pour trouver la bonne MarTech pour votre marque ? Commencez par prendre une grande inspiration... puis réjouissez-vous ! C'est l'occasion de donner plus de moyens à votre équipe marketing et de dynamiser votre activité. - Published: 2021-11-22 - Modified: 2022-01-06 - URL: https://emarsystest.com/?post_type=whitepapers&p=34052 - Translation Priorities: Optional À propos Vous êtes en train de lancer un appel d'offres pour trouver la bonne MarTech pour votre marque ? Commencez par prendre une grande inspiration... et souriez ! C'est justement l'occasion rêvée pour donner plus de moyens à votre équipe marketing et dynamiser votre activité. Contenu Ce guide complet vous explique le processus d'élaboration et de gestion d'un appel d'offres afin que vous puissiez comparer en toute confiance les prestataires de technologies en fonction de vos besoins. Bénéficiez de conseils et de stratégies professionnels pour vous aider à : Définir les exigences technologiques et l'étendue de la prestation. Rédiger des questions pertinentes pour obtenir des réponses pertinentes. Éviter les erreurs courantes qui pourraient chambouler votre calendrier. Identifier les parties prenantes à impliquer dans le processus. Utilisez nos quelques 70 exemples de questions ! Téléchargez le guide et perfectionnez votre approche du processus d'appel d'offres ! --- ### Toolkit zum Erstellen einer MarTech-Ausschreibung > Wenn Sie eine Ausschreibung veröffentlichen möchten, um die richtigen MarTech-Lösungen für Ihre Marke zu finden, holen Sie einmal tief Luft… denn jetzt wird es spannend! Sie haben die Möglichkeit, Ihr Marketingteam optimal zu fördern und Ihre Geschäftsergebnisse zu verbessern. - Published: 2021-11-22 - Modified: 2021-12-13 - URL: https://emarsystest.com/?post_type=whitepapers&p=34052 - Translation Priorities: Optional Über dieses E-Book Wenn Sie eine Ausschreibung veröffentlichen möchten, um die richtigen MarTech-Lösungen für Ihre Marke zu finden, holen Sie einmal tief Luft... denn jetzt wird es spannend! Sie haben die Möglichkeit, Ihr Marketingteam optimal zu fördern und Ihre Geschäftsergebnisse zu verbessern. Das sind die Themen Dieser umfassende Leitfaden führt Sie durch das Erstellen und Abwickeln einer Ausschreibung für MarTech-Lösungen, damit Sie mögliche Anbieter mit Ihren Anforderungen abgleichen können. In diesem E-Book erhalten Sie professionelle Tipps und Strategien, um: Technologische Anforderungen und Umfänge zu definieren. Fragen zu formulieren, die aufschlussreiche Antworten liefern. Typische Fehler zu vermeiden, die Ihren Zeitplan durcheinanderbringen. Zu erfahren, welche Interessengruppen involviert werden sollten. Von unserem Bonus-Tipp zu profitieren: Exklusiver Zugriff auf mehr als 70 Beispielfragen! Laden Sie den Leitfaden herunter und überarbeiten Sie Ihr Ausschreibungsverfahren, damit Sie und Ihr Unternehmen den größtmöglichen Nutzen daraus ziehen. --- ### 5 éléments clés d'une expérience client plus connectée > Dans cet ebook, vous découvrirez les 5 choses que font les grandes marques retail comme Char-Broil, Gymshark et City Beach pour créer des expériences client connectées. Téléchargez le PDF. - Published: 2021-11-18 - Modified: 2021-11-19 - URL: https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/ - Translation Priorities: Optional Contenu Des informations exclusives issues des leaders internationaux et des marques omnicanales du secteur du retail, notamment : Char-BroilGymsharkHome DepotCity BeachElf Cosmetics Vous découvrirez : Pourquoi la fidélité client est essentielle à l'exécution d'une stratégie de marketing de rétention rentableComment re-engager les acheteurs inactifs ou les acheteurs ayant effectué un seul achatDes témoignages de responsables marketing sur la personnalisation one-to-one en magasin et en ligneLa meilleure façon d'utiliser l'automatisation pour satisfaire les clients tout au long de leur parcours --- ### SAP Emarsys Black Friday Research Report: Australia & New Zealand, October 2021 > In this report, discover data and insights on how customers will prepare for Black Friday 2021 in Australia and New Zealand, as well as what they expect from retailers. - Published: 2021-10-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/emarsys-black-friday-research-report-australia-new-zealand-october-2021/ - Translation Priorities: Optional About This Report Compared to the previous year, Black Friday 2020 marked a digital “first,” with online sales increasing 42%. It’s likely that this trend will continue for Black Friday 2021.   Using the responses we received from more than 1,500 Australian and New Zealand shoppers, this report sheds light on what to expect during Black Friday 2021.   What’s Inside The shopping habits of ANZ shoppersInsights into what consumers plan on buying this Black FridayReasons consumers will shop (and where they'll shop) during Black Friday 2021Top ways to encourage customers to shop on Black Friday --- ### Retail Roadblocks: Vor diesen Schwierigkeiten stehen Marketer im Einzelhandel 2021 > Die Erwartungen der Kunden verändern sich und Marketer müssen sich neuen Herausforderungen stellen. Hier erfahren Sie, wie und warum sich die Bedeutung des Marketings verändert! - Published: 2021-10-06 - Modified: 2021-11-03 - URL: https://emarsystest.com/learn/white-papers/retail-roadblocks/ - Translation Priorities: Optional Über diesen Bericht Dieser Marketingbericht ist Teil einer Content-Serie, die sich unter dem Titel Power to the Marketer mit mehr Handlungsfähigkeiten für Marketer beschäftigt. In diesem E-Book haben wir Daten von mehr als 500 Marketern aus dem Einzelhandel zusammengestellt, um aufzuzeigen, welchen Herausforderungen sich diese Marketer stellen müssen. Das sind die Themen Die neue Normalität: Erfahren Sie, wie und warum sich Marketingbudgets und Verantwortlichkeiten verändern. Technologie: Finden Sie heraus, wie sich unübersichtliche Tech-Stacks auf die Arbeitsbelastung von Marketern auswirken und wie Sie Ihre Effizienz steigern können. Zeit: Erfahren Sie, womit Marketer Ihre Zeit verbringen, und wofür sie gerne mehr Zeit hätten. Personalisierung: Finden Sie heraus, warum Marketer nicht in der Lage sind, personalisierte Botschaften zu übermitteln und wie sich dieses Problem lösen lässt. Echte Beispiele: Erfahren Sie von Marketern führender Marken, wie sie ihre Herausforderungen bewältigt haben, um sowohl ihre Effizienz als auch ihre Umsätze zu steigern. --- ### Les obstacles du Retail : les défis qui freinent les Marketeurs du Retail en 2021 > Les marketeurs se heurtent à de nouveaux défis à mesure que les attentes des clients évoluent. Découvrez comment et pourquoi le rôle du marketing est en train de changer ! - Published: 2021-10-06 - Modified: 2021-12-01 - URL: https://emarsystest.com/learn/white-papers/retail-roadblocks/ - Translation Priorities: Optional À propos de ce rapport Ce rapport marketing fait partie d'une série de contenus enrichissants dont l’objectif est de donner plus de pouvoir au marketeur. Dans cet ebook, nous avons compilé des données de plus de 500 Marketeurs du Retail afin de mieux comprendre les défis auxquels ils sont confrontés. Contenu La nouvelle norme : découvrez comment et pourquoi les budgets et les responsabilités marketing évoluent. Technologies : découvrez comment les piles technologiques tentaculaires influent sur la charge de travail des marketeurs et comment vous pouvez augmenter votre efficacité. Temps : découvrez comment les marketeurs occupent leur temps... et ce qu'ils aimeraient pouvoir faire. Personnalisation : découvrez ce qui empêche les marketeurs de transmettre de véritables messages one-to-one et comment surmonter cet obstacle. Exemples concrets : découvrez comment des marketeurs de grandes marques ont surmonté leurs obstacles pour accroître l’efficacité et le revenu. --- ### Retail Roadblocks: The challenges holding retail marketers back in 2021 > Marketers are running into new obstacles as customer expectations evolve. Learn how and why the role of marketing is changing! - Published: 2021-10-06 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/white-papers/retail-roadblocks/ - Translation Priorities: Optional About This Report This marketing report is a part of an enriching content series all about giving More Power to the Marketer. In this ebook, we’ve compiled data from more than 500 retail marketers to shed light on the challenges they’re facing. What’s Inside Role Expansion: The role of marketing is exploding. Find out why marketers have more responsibilities than ever.   Tech: Discover how sprawling technology stacks are impacting marketers’ workload and find out ways you can increase your efficiency. Time: See how marketers are actually spending their time... as well as what they wish they could be working on. Personalization: Find out what’s holding marketers back from delivering true 1:1 messages and how to get beyond this roadblock.   Real Examples: Learn from marketers at leading brands about how they’ve overcome their roadblocks to increase both efficiency and revenue. --- ### Customer Loyalty Index 2021 - Australian Report > In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021. - Published: 2021-09-27 - Modified: 2021-09-27 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021-australian-report/ - Translation Priorities: Optional About This Report The pandemic has brought massive changes to the retail industry. The key question is what consumers are looking for from brands, and how some of the Australia’s biggest retailers have rethought their loyalty approach post pandemic. Key to this is an understanding that not all customer loyalty is the same. By examining the diverse types of loyalty, this index offers a guide for retailers looking to create a truly tailored approach to customer loyalty. What’s Inside The #1 way to truly understand your Aussie customers and how you can use these Australian Statistics to create personalized experiences for each one. Testimonials from Australian Retailers on how they are driving Customer Lifecycle Marketing and Lifetime Value. Identifying the five types of customer loyalty which reveals three-quarters (71%) of consumers consider themselves loyal to one or more brands. Loyalty drivers by industry and how these different sectors can leverage the state of loyalty based on data. --- ### Mit 10 Möglichkeiten für den Werteaustausch zu mehr First-Party-Daten > Erfahren Sie, wie Sie in zehn bewährten Schritten Ihren Kunden einen Mehrwert bieten, um mehr First-Party-Kundendaten zu generieren und maßgeschneiderte Kauferlebnisse zu ermöglichen. - Published: 2021-08-20 - Modified: 2021-10-05 - URL: https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/ - Translation Priorities: Optional Über dieses Playbook Dieses Playbook ist Teil unserer fortlaufenden Customer Loyalty-Reihe — eine Sammlung relevanter Ressourcen und Forschungsmaterialien rund um Kundentreue, die Ihrem Marketingteam dabei hilft, mehr Kunden erfolgreich anzusprechen, langfristig zu binden und so für nachhaltige Geschäftsergebnisse zu sorgen. Das sind die Themen Die wichtigsten Gründe, in First-Party-Daten zu investieren (und ihre Unterschiede zu Other-Party-Daten) 10 bewährte Methoden und Anreize, mit denen Kunden ihre Daten gerne preisgeben Wie Sie Ihr Treueprogramm nutzen und optimieren, um mehr First-Party-Daten zu generieren und die Kundenzufriedenheit zu steigern Neue Impulse für das Post-Purchase-Erlebnis, um Kunden auch nach dem Kauf einen Mehrwert zu bieten und Interaktionen zu fördern Wie Sie das Kauferlebnis vor Ort optimieren, um mehr First-Party-Daten im stationären Handel zu gewinnen --- ### 10 échanges de valeurs pour obtenir plus de données consommateurs first party > Découvrez 10 tactiques éprouvées pour offrir de la valeur aux clients, afin de collecter davantage de données clients first party et de proposer davantage d'expériences one-to-one. - Published: 2021-08-20 - Modified: 2021-10-05 - URL: https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/ - Translation Priorities: Optional À propos de ce guide Ce guide fait partie de notre série Fidélisation Client– une collection de recherches, de ressources et de insights axés sur la fidélisation créés pour aider votre équipe de marketing à engager avec plus de clients, à créer des relations durables et à générer plus de revenus pour votre business. Contenu Les principales raisons pour lesquelles vous devriez investir dans les first party data (et leur comparaison avec les autres party data) 10 méthodes éprouvées pour offrir aux clients le type de valeur qui les encourage à partager volontiers leurs données Un aperçu de la façon dont vous pouvez utiliser votre programme de fidélité pour enrichir les first party data et accroître la satisfaction client Des moyens de repenser l'expérience après achat pour offrir plus de valeur et accroître l'engagement client Comment optimiser l'expérience en magasin pour collecter davantage de first party data --- ### 10+ Value Exchanges to Grow Your First-Party Data > Learn 10+ proven tactics for delivering value to customers so you can grow first-party customer data and provide more 1:1 experiences. - Published: 2021-08-20 - Modified: 2021-08-23 - URL: https://emarsystest.com/learn/white-papers/10-value-exchanges-to-grow-your-first-party-data/ - Translation Priorities: Optional About This Playbook This playbook is a part of our ongoing Customer Loyalty series — a collection of loyalty-focused research, resources, and insights created to help your marketing team engage more customers, create longer lasting relationships, and make more revenue for your business. . What’s Inside The key reasons why you should invest in first-party data (and how it compares to other-party data) Over 10 proven methods for providing customers the kind of value that encourages them to gladly share their data A look at how you can use your loyalty program to grow first-party data and increase customer satisfaction Ways to rethink the post-purchase experience to offer more value and increase customer engagement How to maximize the in-store experience to capture and collect more first-party data --- ### Customer Loyalty Index 2021 > In diesem Customer Loyalty Index finden Sie die neuesten verbraucherbasierten Forschungserkenntnisse und Daten im Zusammenhang mit der Definition und Inspiration wahrer Kundentreue im Jahr 2021. - Published: 2021-08-20 - Modified: 2021-09-22 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/ - Translation Priorities: Optional Über diesen Bericht In diesem Customer Loyalty Index finden Sie die neuesten verbraucherbasierten Forschungserkenntnisse und Daten im Zusammenhang mit der Definition und Inspiration wahrer Kundentreue im Jahr 2021. In diesem Customer Loyalty Index finden Sie die neuesten verbraucherbasierten Forschungserkenntnisse und Daten im Zusammenhang mit der Definition und Inspiration wahrer Kundentreue im Jahr 2021. Das sind die Themen Wie Loyalität im neuen Zeitalter des digitalen Online-Einzelhandels definiert wird Die wichtigsten Faktoren hinter der Markentreue im Jahr 2021, basierend auf aktueller Konsumforschung Interessante Daten und Hintergründe dazu, weshalb Kunden ihren Lieblingsmarken treu bleiben Analyse der Gründe für Kundentreue in verschiedenen Branchen, basierend auf Verbraucherbefragungen Die fünf Arten der Loyalität, einschließlich ihrer Unterschiede und Aussichten für die besten Geschäftsergebnisse --- ### Indice de fidélité client 2021 > Ce rapport sur l'indice de fidélité client vous présente les études de consommation et les données les plus récentes sur ce qui définit et favorise la véritable fidélité client en 2021. - Published: 2021-08-20 - Modified: 2021-09-22 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/ - Translation Priorities: Optional A propos de ce rapport Ce rapport sur l'indice de fidélité client vous présente les études de consommation et les données les plus récentes sur ce qui définit et favorise la véritable fidélité client en 2021. Contenu Définir la fidélité à l'ère du retail Digital-First et du commerce Always-On Les principaux facteurs favorisant la fidélité envers les marques en 2021, selon les dernières études de consommation Des données exploitables sur ce qui motive les clients à rester fidèles à leurs marques préférées Une analyse par secteur des facteurs de fidélité, basée sur les résultats de sondages clients Les 5 types de fidélité client, incluant celui qui rend chacun unique, et celui qui conduit aux meilleurs résultats business --- ### Customer Loyalty Index 2021 > In this Customer Loyalty Index report, you’ll get the most recent consumer-based research and data insights on what defines and inspires true customer loyalty in 2021. - Published: 2021-08-20 - Modified: 2021-08-23 - URL: https://emarsystest.com/learn/white-papers/customer-loyalty-index-2021/ - Translation Priorities: Optional About This Report This report is a part of our ongoing Customer Loyalty series — a collection of loyalty-focused research, resources, and insights created to help your marketing team engage more customers, create longer lasting relationships, and make more revenue for your business. What’s Inside How loyalty is defined in this new era of digital-first retail and always-on commerce The biggest factors that will inspire brand loyalty in 2021, according to the latest consumer research Actionable data on what motivates customers to remain loyal to their favorite brands An industry-by-industry breakdown of loyalty drivers, based on customer survey responses The five types of customer loyalty, including what makes each one unique, and which one leads to the best business outcomes --- ### 5 wichtige Komponenten für ein besser verknüpftes Kundenerlebnis > In diesem E-Book erfahren Sie, welche fünf Aspekte Top-Einzelhandelsmarken wie Char-Broil, Gymshark und City Beach anders angehen, um besser verknüpfte Kundenerlebnisse bereitzustellen. PDF herunterladen. - Published: 2021-08-20 - Modified: 2021-10-27 - URL: https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/ - Translation Priorities: Optional Das sind die Themen Erkenntnisse aus erster Hand von weltweit führenden Einzelhandelsunternehmen und Omnichannel-Marken, darunter: Char-BroilGymsharkHome DepotCity BeachElf Cosmetics Folgende Punkte werden besprochen: Warum Kundentreue der Schlüssel zu einer lukrativen Marketingstrategie für mehr Kundenbindung istWie inaktive oder einmalige Käufer wieder angesprochen werden könnenBerichte von Marketern über 1:1-Personalisierung - im stationären Handel und online Wie Sie Automatisierung am besten nutzen, um Ihre Kunden entlang der Customer Journey zu begleiten --- ### 5 Key Ingredients for a More Connected Customer Experience > In this ebook, learn the 5 things top retail brands like Char-Broil, Gymshark, and City Beach are doing differently to create connected customer experiences. Download the PDF. - Published: 2021-08-20 - Modified: 2022-04-12 - URL: https://emarsystest.com/learn/white-papers/5-key-ingredients-for-a-more-connected-customer-experience/ - Translation Priorities: Optional What’s Inside First-hand insights from global retail leaders and omnichannel brands, including: Char-BroilGymsharkHome DepotCity BeachElf Cosmetics You'll Discover: Why customer loyalty is the key to executing a lucrative retention marketing strategyHow to re-engage inactive or one-time buyers Stories from marketing executives on in-store and online 1:1 personalization The best way to use automation to serve customers along the journey --- ### SAP Emarsys Black Friday Report 2021 > SAP Emarsys offers the latest data and research into how marketers are preparing for Black Friday 2021, and what you can expect from customers during this crucial shopping event. - Published: 2021-08-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/black-friday-report-2021/ - Translation Priorities: Optional About This Report This report is part of our comprehensive Black Friday Boot Camp series — designed to help your marketing team better prepare for Black Friday, so you can win more customers and drive growth & revenue this holiday season. What’s Inside Lessons learned from Black Friday 2020 (and what they suggest for this year’s event) How leading brand marketers are planning for Black Friday 2021 An in-depth look at how technology, customer data, and automation play a key role in crafting a successful Black Friday marketing strategy A sneak peak into which engagement channels will be most impactful (and lucrative) this holiday season, according to the latest research How retailers can fully leverage online and offline experiences to ensure their event is a success Tips for engaging new buyers and turning them into loyal, lasting customers after Black Friday --- ### Driving Customer Loyalty in a Digital Era > How will online shopping continue to grow? Will store openings follow previous purchasing patterns? And what kind of expectations can customers have in the future? As part of this report, SAP Emarsys and IMRG will provide insights into some of these challenges. - Published: 2021-06-11 - Modified: 2021-06-11 - URL: https://emarsystest.com/learn/white-papers/driving-customer-loyalty-in-a-digital-era/ - Translation Priorities: Optional What’s Inside The #1 way to truly understand your customers and how you can use this information to create personalized experiences for each one. Why customers will remain loyal and continue returning to your brand by simply identifying this one thing.  Ways to stay relevant to customers so you drive customer engagements and increase CLTV. The true meaning of loyalty (and why it may not be what you’ve been told).   --- ### 15 maneras de convertir los datos SAP Commerce en oportunidades para nuevos ingresos > Aprenda 15 maneras en las que puede aprovechar sus datos SAP Commerce para permitir una fidelización más personalizada y materializar oportunidades para nuevos ingresos en sus canales comerciales. - Published: 2021-04-08 - Modified: 2021-05-31 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/ - Translation Priorities: Opcional Qué incluye 15 de las estrategias más efectivas para conseguir que más clientes compren con mayor frecuencia y con mayores valores en sus canales comerciales Soluciones probadas del sector para aumentar rápidamente la frecuencia de compra, el valor medio del pedido y las unidades por transacción Métodos prácticos para utilizar todos sus canales de comercio y ventas para impulsar las primeras compras y esa segunda compra tan importante y decisivaPotentes trucos de optimización que pueden ayudarle a sacar el máximo provecho a sus estrategias de generación de ingresos Desbloquee ingresos en todos los canales El comercio minorista está experimentando una rápida transformación y el marketing en todos los canales es ahora más importante que nunca. Esto impone presión sobre los expertos en marketing no solo para dar un servicio efectivo a los clientes en todos y cada uno de los canales, sino también para garantizar que esos canales generen ingresos y aceleren el crecimiento. Aproveche más sus datos Las marcas de mayor éxito en la actualidad han descubierto que, haciendo un mejor uso de los datos de los que ya disponen, pueden impulsar los resultados empresariales. Entonces, ¿cómo puede sacar el máximo partido de sus datos? Este ebook ofrece 15 potentes, pero sencillas de implantar, estrategias para convertir sus datos SAP Commerce en nuevas oportunidades que traigan consigo ingresos para su empresa. --- ### 15 façons de générer de nouvelles opportunités de revenus à partir des données SAP Commerce > Découvrez 15 façons de tirer parti de vos données SAP Commerce pour offrir un engagement plus personnalisé et générer de nouvelles opportunités de revenus sur vos canaux commerciaux. - Published: 2021-04-08 - Modified: 2021-06-08 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/ - Translation Priorities: Optional Contenu 15 stratégies parmi les plus efficaces pour inciter davantage de clients à acheter plus souvent et pour des montants plus importants sur vos canaux commerciaux Des solutions éprouvées pour augmenter rapidement la fréquence d'achat, le panier moyen et le nombre d'unités par transaction Des méthodes pratiques pour utiliser tous vos canaux de commerce et de vente afin d'influencer le premier achat et le précieux deuxième achatDe puissants conseils d'optimisation qui peuvent vous aider à tirer le meilleur parti des stratégies génératrices de revenus Exploitez le potentiel de revenus de tous les canaux Le retail connaît une transformation rapide, et il est plus important que jamais d'étendre les activités marketing à tous les canaux. Cela met une certaine pression sur les marketeurs qui doivent non seulement satisfaire les clients sur tous les canaux, mais aussi s'assurer que ces canaux génèrent des revenus et accélèrent la croissance. Tirez le maximum de vos données Les marques les plus prospères du moment ont découvert qu'en exploitant mieux les données dont elles disposaient déjà, elles pouvaient améliorer leurs résultats business. Alors comment tirer le meilleur parti de vos données ? Cet ebook propose 15 stratégies puissantes et faciles à mettre en œuvre pour transformer vos données SAP Commerce en nouvelles opportunités génératrices de revenus.   --- ### 15 Möglichkeiten, aus SAP Commerce-Daten neue Umsatzchancen zu schöpfen > Mit diesen 15 Strategien nutzen Sie Ihre SAP Commerce-Daten für personalisierte Interaktionen und neue Umsatzchancen auf allen Verkaufskanälen - Published: 2021-04-08 - Modified: 2021-05-19 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/ - Translation Priorities: Optional Das sind die Themen 15 effektive Strategien, um mehr hochpreisige Käufe durch mehr Kunden auf allen Verkaufskanälen zu erzielenBranchenerprobte Lösungen, um die Kauffrequenz, den durchschnittlichen Bestellwert und die Einheiten pro Transaktion zu steigernPraxisnahe Methoden, um Ihre Commerce- und Sales-Kanäle für wichtige Erstkäufe, und noch wichtigere Wiederholungskäufe effektiv einzusetzenWertvolle Tipps, mit denen Sie das Maximum aus Ihren Strategien zur Umsatzsteigerung herausholen Umsatzchancen auf allen Kanälen erschließen Der Einzelhandel ist im Wandel – aktuell ist kanalübergreifendes Marketing wichtiger denn je. Das stellt Marketingverantwortliche vor die Herausforderung, nicht nur auf allen Kanälen ein individuelles Kundenerlebnis bereitstellen, sondern auch den entsprechenden Umsatz auf allen Kanälen erzielen zu müssen. Machen Sie mehr aus Ihren Daten Die erfolgreichsten Marken von heute haben verstanden, dass sich durch eine bessere Nutzung von vorhandenen Daten auch bessere Geschäftsergebnisse erzielen lassen. Jetzt stellt sich die Frage: Wie nutzen Sie Ihre Daten effektiv und gewinnbringend? Dieses ebook liefert Ihnen 15 leistungsstarke Strategien, die sich leicht umsetzen lassen und Ihre SAP Commerce-Daten in neue Umsatzchancen verwandeln.   --- ### 15 Ways to Turn SAP Commerce Data into New Revenue Opportunities > Learn 15 ways you can leverage your SAP commerce data to deliver more personalized engagement and realize new revenue opportunities on your commerce channels. - Published: 2021-04-08 - Modified: 2023-10-21 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-turn-sap-commerce-data-into-new-revenue-opportunities/ - Translation Priorities: Optional What’s Inside 15 of the most effective strategies for getting more customers to shop more often, and at higher values, on your commerce channels  Industry-proven solutions for quickly increasing purchase frequency, average order value, and units per transaction Actionable methods for using all your commerce and sales channels to drive first-time purchases and that all-important, make-or-break second purchase Powerful optimization tips that can help you get the most out of your revenue-generating strategies Unlocking Revenue Across All Channels Retail is experiencing rapid transformation, and marketing across every channel is more important than ever. This puts pressure on marketers to not only effectively serve customers on any and all channels, but to also ensure that those channels are yielding revenue and accelerating growth. Get More Out of Your Data Today’s most successful brands have discovered that, by better leveraging the data they already have, they can drive business results. So how do you get the most of your data? This ebook offers 15 powerful but easy-to-implement strategies for turning your SAP Commerce data into new opportunities that bring in revenue for your business.   --- ### Wie Sie aus Nutzern Ihrer mobilen Apps zahlende Kunden machen > So können Marketer mit ihrer mobilen App mehr Nutzer an sich binden, sie in Abonnenten verwandeln, sie zurückgewinnen und sich langfristig ihre Treue sichern. In diesem e-Book finden Sie viele nützliche Tipps, mit denen Sie und Ihr Team die Kundenbindung und den Umsatz Ihrer mobilen App steigern können. - Published: 2021-03-24 - Modified: 2021-04-29 - URL: https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/ - Translation Priorities: Optional Das sind die Themen 5 Schritte, mit denen Sie sich mit den Nutzern Ihrer mobilen App verbinden und sie zu Abonnenten machen können2 Bonus-Schritte mit Expertentipps, um Ihre Marketingstrategie für Mobile exakt auf die Wünsche Ihrer Kunden zuzuschneidenBeispiele bewährter Strategien von renommierten App-Anbietern Eine gute Mobile-Marketingstrategie ermöglicht es Ihnen, personalisierte Erlebnisse für jeden einzelnen Nutzer Ihrer App zu gestalten. In diesem e-Book erfahren Sie unter anderem, wie Sie alle Ihre Daten verbinden, einen Lifecycle-Plan erstellen sowie Ihre Ergebnisse messen und direkt anpassen können. picture. img-fluid img {max-width: 100%; width: 100%; height: 100%;} Mobile ist wichtiger denn je Durch den Ausbruch der COVID 19-Pandemie im letzten Jahr sind die Downloadzahlen von Apps um 33% gestiegen. Im Vergleich zu 2019 haben Verbraucher 20% mehr für die Nutzung von Apps ausgegeben. Wie können Sie nun diese App-Nutzer an sich binden und in zahlende Abonnenten verwandeln? Ihre Daten und die User-Journey in der App Neben Interaktionen mit Nutzern in Ihrer App können Sie die Personalisierung auf zusätzliche Kanäle ausweiten, um mit Usern in Verbindung zu treten, sie an Ihr Unternehmen zu binden, sie zurückzugewinnen, oder sie zu zahlenden Kunden zu machen. --- ### Comment conserver les utilisateurs d'applications mobiles et les convertir en abonnés payants > Voici comment les marketeurs peuvent utiliser leur app mobile pour conserver davantage d'utilisateurs, les convertir en abonnés, les reconquérir et même leur donner les moyens de rester fidèles. Cet eBook regorge de mesures concrètes que vous et votre équipe pouvez adopter pour augmenter la rétention et les revenus issus des apps mobiles. - Published: 2021-03-24 - Modified: 2021-04-29 - URL: https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/ - Translation Priorities: Optional Contenu 5 mesures à adopter pour entrer en contact avec les utilisateurs d'apps mobiles et les convertir en abonnés2 mesures bonus avec des conseils d'experts sur le développement d'une stratégie de marketing mobile répondant aux attentes des clientsExemples concrets issus des grandes marques du mobile Votre stratégie de marketing mobile doit vous permettre de créer des liens personnalisés avec chaque utilisateur d'apps mobiles. Dans cet ebook, vous découvrirez comment relier l'ensemble de vos données, créer un plan de cycle de vie, mesurer et ajuster les résultats au pied levé, et bien plus encore. picture. img-fluid img {max-width: 100%; width: 100%; height: 100%;} L'essor du mobile En raison de la pandémie, l'année dernière, les téléchargements d'apps mobiles ont augmenté de 33 %. Les consommateurs ont dépensé 20 % de plus sur les apps par rapport à 2019. Alors comment pouvez-vous conserver une plus grande partie de ces utilisateurs d'apps et les transformer en abonnés ?   Vos données et le parcours utilisateur de l'app Vous pouvez non seulement interagir avec les utilisations sur le canal mobile, mais aussi activer la personnalisation sur davantage de canaux pour entrer en contact avec les utilisateurs, les conserver, les convertir et même les reconquérir. --- ### How to Retain Mobile App Users & Convert Them into Paying Subscribers > This is how marketers can use their mobile app to retain more app users, convert them to subscribers, win them back, and even empower them to remain loyal. This eBook is full of actionable steps you and your team can use to increase mobile app retention and revenue. - Published: 2021-03-24 - Modified: 2021-04-15 - URL: https://emarsystest.com/learn/white-papers/the-mobile-marketers-guide/ - Translation Priorities: Optional What’s Inside 5 steps you must implement in order to connect with mobile app users and convert them into subscribers2 bonus steps that provide expert advice on further developing a mobile marketing strategy that customers wantReal-world examples that top mobile brands are using today Your mobile marketing strategy should allow you to create personalized connections with each and every mobile app user. Inside this ebook, you’ll discover how to connect all your data, create a lifecycle plan, measure and adjust outcomes on the fly, and much more. picture. img-fluid img {max-width: 100%; width: 100%; height: 100%;} The Rise of Mobile Due to the pandemic last year, mobile app downloads rose 33%. Consumers spent 20% more on apps when compared to 2019. So how can you retain more of these app users and turn them into subscribers?   Your Data, and App User’s Journey Not only are you able to interact with uses within mobile, but you can unlock personalization across more channels to connect with users, retain them, convert them, and even win them back. --- ### First-Party-Data Advertising – Ein Leitfaden für Marketer [Playbook] > Finden Sie heraus, wie Sie die Geschäftsziele Ihrer Marke erreichen und mithilfe der bereits vorhandenen Daten individuell mit Kunden kommunizieren können. - Published: 2021-03-10 - Modified: 2021-04-13 - URL: https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/ - Translation Priorities: Optional Das sind die Themen Wie die Verwendung von First-Party-Daten in der Werbung bessere Ergebnisse als anonymisierte Verbraucher-Insights erzielt. Wie führende Marken auf der ganzen Welt ihre Daten für Marketingstrategien nutzten, die den Customer-Lifetime-Value erhöhen. Wie Sie mithilfe von Kundenmerkmalen, die aus First-Party-Daten erstellt wurden, kaufbereite Kunden finden und ansprechen. Die schnellste Möglichkeit, wichtige Daten abzuleiten, um Ihre Geschäftsziele zu erreichen. First-Party-Data Advertising Der Umstieg auf First-Party-Daten auf allen Marketingkanälen ist mittlerweile unausweichlich. Kunden erwarten, dass Marken zu Strategien wechseln, die dem Datenschutz oberste Priorität einräumen. SAP Emarsys hat über 1. 500 Marken auf der ganzen Welt dabei geholfen, ihre Geschäftsergebnisse zu steigern, indem sie mit ihren vorhandenen Daten die lukrativsten Kunden ansprechen und langfristig an sich binden. Ihre Daten sind Gold wert Da Third-Party-Cookies schon bald nicht mehr unterstützt werden, sind Marketer gezwungen, für ihre Marketingaktivitäten First-Party-Daten zu verwenden – von der Akquise bis hin zum Treueprogramm. Lesen Sie unser Playbook und erfahren Sie, wie Sie mit bereits vorhandenen Daten und ohne zusätzliche Unterstützung durch die IT-Abteilung neue Kunden anwerben und langfristig an sich binden können. --- ### Publicité basée sur les first party data : le guide du marketeur > Découvrez comment vous pouvez atteindre les résultats business de votre marque et communiquer en one-to-one avec vos clients en utilisant les données dont vous disposez déjà. - Published: 2021-03-10 - Modified: 2021-04-13 - URL: https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/ - Translation Priorities: Optional Contenu Découvrez comment la publicité basée sur les first party data permet d'obtenir de meilleurs résultats que l'utilisation d'informations anonymes sur les consommateurs.  Comment les grandes marques internationales ont utilisé leurs données dans des tactiques publicitaires qui augmentent la valeur vie client. Comment trouver et cibler les clients disposés à acheter en utilisant les caractéristiques clients modélisées à partir des first party data. Le moyen le plus rapide d'extraire des données significatives pour atteindre vos objectifs business. Les first party data dans la publicité L'utilisation des first party data sur tous les canaux marketing est devenue inévitable. Les clients attendent des marques qu'elles aient fait la transition vers des stratégies centrées sur la confidentialité. SAP Emarsys a aidé plus de 1 500 marques du monde entier à accélérer leurs résultats business en utilisant les données en leur possession pour cibler et fidéliser leurs meilleurs clients. Vos données sont une mine d'or Avec la disparition progressive des third party cookies, les marketeurs doivent placer les first party data au cœur de toutes leurs initiatives marketing, de l'acquisition à la fidélisation. Vous souhaitez comprendre comment acquérir et conserver vos meilleurs clients en utilisant les données dont vous disposez déjà, et ce, sans avoir besoin d'un support informatique supplémentaire ? Ne manquez pas de consulter ce guide.   --- ### The Marketer's Guide to First Party Data Led Advertising [Playbook] > Find out how you can achieve the business outcomes of your brand and connect 1:1 with customers through the data you already have. - Published: 2021-03-10 - Modified: 2023-02-07 - URL: https://emarsystest.com/learn/white-papers/marketers-guide-to-first-party-data-led-advertising/ - Translation Priorities: Optional What’s Inside See how using first-party data led advertising yields better results than anonymized consumer insights.   Ways top brands across the world have leveraged their data in advertising tactics that increase customer lifetime value How to find and target customers who are ready to buy, using customer traits modeled from first-party data. The fastest way to extract meaningful data to achieve your business objectives. First-Party Data in Advertising The shift to using first-party data throughout all marketing channels is now unavoidable. Customers expect brands to have made the shift to privacy-centric strategies. SAP Emarsys has helped over 1,500 brands globally accelerate business outcomes by using their existing data to target and retain their best customers. Your Data Is a Goldmine  As third-party cookies are phased out, marketers must place first-party data at the heart of all marketing initiatives, from acquisition to loyalty. If you’d like to understand how to acquire and retain your best customers, using the data you already have, and without the need for additional IT support, then you don’t want to miss this playbook. --- ### SAP Emarsys Valentine’s Day Research Report – Australia > Get the latest research on Australian shoppers’ habits and attitudes toward Valentine’s Day in 2021, and what retailers might expect for other 2021 holiday shopping events. - Published: 2021-02-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/emarsys-valentines-day-research-report-australia/ - Translation Priorities: Optional What’s Inside A breakdown of customer sentiment toward Valentine’s Day shopping (and why this year was different than any other)The most common concerns customers have about shopping online versus in-storeThe MOST important benefits customers expect from a brand’s loyalty program Which incentives drive first-time purchasesDetails on which product categories experienced growth... and more! In the wake of the 2020 pandemic, customer shopping habits and patterns changed, perhaps permanently. Likewise, the way brands engage and connect with their customers has changed. E-commerce has moved to the forefront, and the once clear lines between in-store and online shopping have blurred.   These shifts are most evident during holiday shopping seasons, which often serve as bellwethers for emerging trends and preferences. This year’s Valentine’s Day was no exception. In this research report from SAP Emarsys, you’ll get a glimpse of recent data related to Valentine’s Day 2021 shopping in Australia. You’ll learn how Australian consumers' holiday spend has increased, what motivates their purchase decisions, and more.   --- ### The State of Retail in 5 Charts > Learn more about how rapid e-commerce growth in 2020 influenced customer buying trends and purchase patterns, and what retailers can expect for their industry going forward. - Published: 2021-02-25 - Modified: 2021-02-25 - URL: https://emarsystest.com/learn/white-papers/the-state-of-retail-in-5-charts/ - Translation Priorities: Optional What’s Inside Five charts that summarize online retail in 2020 The projected trajectory of online sales growth in 2021 based on recent dataA breakdown of five key product categories that are seeing major growth for online retailWhy small retailers in particular are seeing a boom in online sales growthWhat the rise of digital-first holiday shopping events means for retail going forward During 2020, we witnessed five years’ worth of e-commerce growth condensed into 12 months. This acceleration, driven by rapid changes in consumer trends and behaviors, forced retail and e-commerce brands to quickly adapt. Not only can we learn from these experiences, but we now have a wealth of data on digital shopping to help us plan for the future and forecast what’s on the horizon. In this SAP Emarsys + IMRG Report, Five Charts to Sum Up 2020 in Online Retail, you’ll get the latest data insights from IMRG showing significant buying trends and purchase patterns that emerged in 2020, along with expert perspectives to prepare you for future shopping seasons — not just in 2021, but in the years to follow.   --- ### SAP Emarsys x Google Survey Report — Australian Xmas Shopping Survey > Get the latest research on Australian consumers’ habits and attitudes toward holiday shopping during the pandemic, and learn what retailers can expect for 2021. - Published: 2021-02-09 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/emarsys-x-google-survey-report-australian-xmas-shopping-survey/ - Translation Priorities: Optional What’s Inside Recent research on Australian customers’ holiday shopping habits and attitudes, based on 800+ survey participantsEasy-to-digest, visualized breakdown of research based on age, gender, and geography Actionable insights to help retailers prepare for and adapt to 2021 shopping trends Last year’s pandemic had a major impact on the way customers shop, most notably during the holiday season. As customers readily embraced digital channels, their expectations for stellar brand experiences and their attitudes toward shopping changed as well. Successful retailers were able to respond and adapt to these shifting demands.   In this SAP Emarsys x Google Australian Xmas Shopping Survey Report you’ll learn what motivated and influenced Australian customers’ holiday shopping decisions this past season, along with actionable insights to guide you toward delivering better customer experiences and accelerating business outcomes in 2021. --- ### 8 Marketing-Prioritäten für den Handel 2021 > In diesem E-Book erfahren Sie, wie Marketer 2021 für herausragende Kundenerlebnisse sorgen können – freuen Sie sich auf viele Takeaways und praxisnahe Anregungen. PDF herunterladen! - Published: 2021-01-11 - Modified: 2021-01-28 - URL: https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Das sind die Themen Mehr als 25 Prioritäten und über 30 wichtige Insights zum aktuellen KäuferverhaltenExpertenanalyse der 8 lukrativsten Schwerpunkte für das Marketing im Jahr 2021Mehr als 15 praktisch umsetzbare Erfolgsgeschichten von führenden Marketern aus dem Einzelhandel Ihr Erfolg 2021 erfordert neben einem Strategie- vor allem auch einen Paradigmenwechsel. Hier erfahren Sie, wie Sie Daten integrieren, Inhalte verwalten und Ihren Kunden agil den gewünschten Service bieten können. In diesem eBook steckt alles, was Sie brauchen, um 2021 zu Ihrem bisher profitabelsten Jahr zu machen – und um entgangene Umsätze und abgewanderte Kunden zurückzugewinnen. Wir haben das Internet durchforstet und mit unseren Kunden und Vordenkern gesprochen, um alle relevanten Informationen für Ihr Business zusammenzutragen. --- ### 8 priorités Marketing pour 2021 dans le Retail > Cet e-book, qui regorge de conseils pratiques et d'informations clés, explique comment les marketeurs pourront offrir une expérience de qualité en 2021. TÉLÉCHARGER LE PDF ! - Published: 2021-01-11 - Modified: 2024-05-21 - URL: https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/ - Translation Priorities: Optional Contenu Plus de 25 actions prioritaires et plus de 30 statistiques clés à connaître pour modifier le comportement des acheteursAnalyse d'experts portant sur les 8 secteurs les plus lucratifs en matière de marketing en 2021Plus de 15 témoignages inspirants de marketeurs leaders dans le Retail  Pour prospérer en 2021, il ne suffira pas de modifier votre stratégie, il vous faudra changer complètement de paradigme. Nous vous expliquons ici comment intégrer les données, gérer le contenu et servir vos clients de manière agile. Cet eBook contient tout ce dont vous avez besoin pour faire de 2021 votre meilleure année, et pour récupérer les pertes de ventes, de revenus et de clients résultant d'une année 2020 difficile. Nous avons parcouru le Web et interrogé nos clients et nos leaders d'opinion pour réunir toutes les informations dont vous avez besoin en un seul endroit. --- ### 8 Retail Marketing Priorities for 2021 > Learn how marketers will generate superior brand experiences in 2021 inside the e-book — loaded with takeaways and key action items. Get the PDF! - Published: 2021-01-11 - Modified: 2021-02-26 - URL: https://emarsystest.com/learn/white-papers/8-retail-marketing-priorities-for-2021/ - Translation Priorities: Optional What’s Inside 25+ priority actions and over 30 key stats you must know on changing shopper behaviorExpert analysis of the eight most lucrative areas of focus for marketing in 202115+ actionable quotes from leading retail marketers  Success in 2021 will require not only a shift in your strategy, but in your entire paradigm. Inside you’ll learn how to integrate data, manage content, and serve your customers with agility. This eBook is jam-packed with everything you need to make 2021 your most profitable year yet — and to recoup lost sales, revenue, and customers due to a rocky 2020. We’ve scoured the web and spoke with our clients and thought leaders to provide you all the information you need all in one place. --- ### Mehr Käufe und effektive Kundenbindung nach den Feiertagen > Während der Festtage haben Sie viele neue Kunden dazugewonnen. Wir zeigen Ihnen 5 Strategien, mit denen Sie sie langfristig an sich binden können. Laden Sie das E-Book herunter. - Published: 2020-12-18 - Modified: 2021-04-01 - URL: https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Das erwartet Sie 5 Strategien, um Kunden nach den Feiertagen zu weiteren Käufen zu animieren3 Mini-Fallstudien zu Unternehmen, die ihre Kundenbindung mithilfe von Daten gestärkt habenInspiration mit vielen Beispielen zu Unternehmen, E-Mails und Vorlagen Die Ansprache Ihrer neuen Kontakte ist eine unverzichtbare Gelegenheit, um Ihren Umsatz sowie Ihren Kundenzuwachs zu steigern. Genau die richtige Möglichkeit, um Ihren Unternehmenszielen ein Stück näher zu kommen. Da es erwiesenermaßen fünfmal einfacher ist, einen Kunden an eine Marke zu binden als einen neuen Kunden zu gewinnen, werden Treueangebote für die Kundenbindung eine große Rolle spielen. In diesem Playbook stellen wir Ihnen die fünf besten Möglichkeiten vor, Neukunden immer wieder zum Kauf anzuregen und sie langfristig in Markenbotschafter zu verwandeln. 27%ige Chance, Erstkäufer an sich zu binden Wie lassen sich Online-Neukunden dazu animieren, nicht nur einmal, sondern immer wieder bei Ihnen zu kaufen? Mit einer durchdachten Strategie zur Kundeninteraktion gelingt es Ihnen, sich auf dem hartumkämpften Online-Parkett durchzusetzen. So wird das Problem des Einmalkaufs gelöst 2020 stellte den Einzelhandel vor nie dagewesene Herausforderungen: Der Black Friday, Cyber Monday und das gesamte Weihnachtsgeschäft – für Unternehmen seit jeher die profitabelste Zeit des Jahres – fanden hauptsächlich online statt. Wir zeigen Ihnen, wie Sie mit einer präzisen Segmentierung oder Re-Subscription-Kampagnen Ihre Neukunden aus dem Weihnachtsgeschäft dazu animieren, regelmäßig bei Ihnen einzukaufen. --- ### Stimulez les achats répétés et la fidélité client après les fêtes de fin d'année > Découvrez nos 5 stratégies pour recibler et ré-engager immédiatement vos nouveaux clients après les fêtes et ainsi éviter qu'ils ne passent en phase de churn. Téléchargez notre e-book. - Published: 2020-12-18 - Modified: 2021-04-01 - URL: https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Contenu : 5 stratégies concrètes pour stimuler les achats répétés après les fêtes de fin d'année3 mini études de cas de marques qui exploitent leurs données pour favoriser la rétention clientDes tas d'exemples de marques, d'emails et de modèles inspirants Le ré-engagement des nouveaux contacts collectés pendant la période des fêtes représente une opportunité à ne pas manquer pour générer les revenus et la croissance client qui vous permettront d'atteindre les objectifs de l'entreprise. Il est cinq fois plus facile de conserver un client que d'essayer d'en acquérir un nouveau. Proposer des offres spéciales aux clients existants jouera donc un rôle crucial dans la rétention. Ce guide présente les cinq meilleures façons d'encourager les nouveaux acheteurs à revenir et à devenir des ambassadeurs de votre marque. 27 % de chances de conserver un nouvel acheteur Comment ré-engager les nouveaux acheteurs en ligne et les faire revenir régulièrement ? Démarquez-vous dans le tumulte de l'écosystème en ligne grâce à une approche calculée de l'engagement client. Régler le problème des acheteurs n'effectuant qu'un seul achat En 2020, durant le Black Friday, le Cyber Monday, et toute la saison des fêtes de fin d'année, historiquement la période la plus rentable de l'année pour les entreprises, la plupart des ventes se sont faites en ligne. Apprenez à réaliser une segmentation précise, à utiliser la personnalisation alimentée par l'intelligence artificielle, à mettre en place des campagnes de réabonnement, et bien plus encore, afin d'inciter les nouveaux acheteurs saisonniers à revenir effectuer leurs achats régulièrement.   --- ### Drive Repeat Purchases & Customer Loyalty: Post-Holiday Retail Playbook > Learn 5 strategies to immediately retarget and re-engage new seasonal customers so they don’t defect. Download the ebook. - Published: 2020-12-18 - Modified: 2021-05-11 - URL: https://emarsystest.com/learn/white-papers/post-holiday-retail-playbook/ - Translation Priorities: Optional What’s Inside 5 actionable strategies to drive repeat purchases after the holidays3 mini case studies from brands using data to drive retentionTons of brand examples, emails, and templates for inspiration Re-engaging new contacts collected during the holidays is a can’t-miss opportunity to drive the revenue and customer growth you need to meet company-wide objectives. Because it’s 5x easier to retain a customer than to try and acquire a new one, providing special offers to existing customers will play a major role in retention. This playbook offers the five best ways to encourage first-time buyers to buy again and ultimately become lifetime brand advocates. Marketers Have a 27% Chance of Retaining 1st-Time Buyer What’s the plan to re-engage first-time digital buyers so they return not just once, but over and over? Cut through the noise of the busy online ecosystem with a calculated approach to customer engagement. Solve the One-Time Buyer Problem In 2020, Black Friday, Cyber Monday, and the entire holiday sales season — historically the most profitable time of the year for businesses — transpired mostly online. Learn to use precise segmentation, AI-powered personalization, re-subscription campaigns and more to inspire those first-time seasonal shoppers to come back and buy again and again.   --- ### Planbare und profitable Ergebnisse mit praxisnaher AI > Vermeiden Sie Datensilos und nicht optimierte Technologie-Stacks. Setzen Sie stattdessen auf eine vollständige Lösung wie die SAP Emarsys Customer Engagement Plattform, um Ihre Geschäftsergebnisse zu verbessern. - Published: 2020-10-14 - Modified: 2021-04-01 - URL: https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Das sind die Themen Wie Top-Unternehmen wie Nike, BrandAlley und City Beach ihre Umsätze mit AI steigern konntenSo lässt sich die Conversion-Rate mithilfe von integrierten Anwendungsfällen, Automation und AI verbessern Eine All-in-One-Lösung könnte Ihre beste Option sein. Hier erfahren Sie, warum. So nutzen Sie integrierte 1:1 prädiktive Segmente und verhindern KundenabwanderungBessere Ergebnisse innerhalb von 60 bis 90 Tagen nach Implementierung – so funktioniert‘sWie Sie 1:1 Omnichannel AI-Empfehlungen und Maßnahmen skalieren, um sofortige Conversions zu fördernKaufbereitschaftsmodelle für Produktkategorien entwickeln – so identifizieren Sie wichtige UmsatztreiberSo lässt sich das Engagement mit 1:1 Versandzeit-Prognosen steigern Eine All-in-One Plattform mit integrierter AI prognostiziert das Kundenverhalten Marken, die sich für eine integrierte Lösung entscheiden (wie die SAP Emarsys Customer Engagement Plattform) erreichen mit einer 5-mal höheren Wahrscheinlichkeit eine Umsatzsteigerung von 25%. SAP Emarsys nutzt speziell für Marketer entwickelte AI, die die Geschäftsergebnisse kontinuierlich optimiert und die Personalisierung skaliert. Daher wurde SAP Emarsys auch zum Leader bei der Forrester CCCM Wave ’19 ernannt, denn wir „liefern mehr Personalisierung auf mehr Kanälen als alle anderen Anbieter. “ --- ### Générez des résultats prévisibles et rentables grâce à une IA exploitable > Évitez les silos de données et les technologiques non optimisées grâce à une solution complète comme la plateforme d'engagement client SAP Emarsys conçue pour accélérer les résultats business. - Published: 2020-10-14 - Modified: 2021-04-01 - URL: https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Contenu Comment les grandes entreprises comme Nike, BrandAlley et City Beach utilisent l'IA pour générer des revenus. Comment améliorer les taux de conversion grâce aux cas d'usages intégrés, à l'automatisation et à l'IA.  Les raisons pour lesquelles vous devriez opter pour une solution tout-en-un. Comment réduire le taux de défection de votre clientèle grâce à des segments prédictifs one-to-one intégrés. Comment obtenir des résultats 60 à 90 jours après la mise en œuvre. La mise à l'échelle one-to-one des recommandations et « Next-Best Actions » omnicanales de l'IA pour augmenter la conversion immédiate. Les méthodes d'identification des facteurs de revenus grâce à la modélisation de la propension des clients à consommer par catégorie de produits. Comment améliorer l'engagement grâce aux prédictions du moment d'envoi one-to-one. Une plateforme tout-en-un dotée d'une IA intégrée capable de prédire le comportement des clients Les marques qui choisissent une solution intégrée (comme la plateforme d'engagement client SAP Emarsys) ont 5 fois plus de chances de voir leurs revenus augmenter de 25 %. SAP Emarsys a été nommé leader dans le rapport Forrester Wave™ 2019 dans la gestion de campagnes multicanales pour « avoir offert davantage de personnalisation à travers plus de canaux que tout autre fournisseur », et ce grâce à sa solution IA faite pour les marketeurs, qui optimise continuellement les résultats business et adapte la personnalisation. --- ### Deliver Predictable, Profitable Results with Actionable AI > Avoid siloed data and unoptimized tech stacks with a complete solution like the SAP Emarsys Customer Engagement Platform to accelerate business outcomes. - Published: 2020-10-14 - Modified: 2021-04-01 - URL: https://emarsystest.com/learn/white-papers/deliver-predictable-profitable-results-with-actionable-ai/ - Translation Priorities: Optional What’s Inside How top companies like Nike, BrandAlley, and City Beach use AI to drive revenue. Ways to improve conversion rates with built-in use cases, automation, and AI.  Reasons why an all-in-one solution might be your best choice. How to reduce customer churn with built-in 1:1 predictive segments. Ways to drive results within 60 to 90 days of implementation. Scaling 1:1 omnichannel AI recommendations and next-best actions for higher in-the-moment conversion. Methods of identifying revenue drivers with customer propensity modeling for product categories. Ways to increase engagement with 1:1 Send Time predictions. An All-in-One Platform with Built-In AI That Predicts Customer Behavior Brands that choose an integrated solution (like the SAP Emarsys Customer Engagement Platform) are 5x more likely to see a 25% increase in revenue. Marketer-friendly AI that continuously optimizes business results and scales personalization is why SAP Emarsys is a Leader in the Forrester CCCM Wave ’19, and why we deliver “more personalization across more channels than any other vendor. ” --- ### Warum Sie mit Omnichannel-Retail 2,5-mal bessere Aussichten auf Erfolg haben > Gerade im Angesicht einer globalen Pandemie ist es für Einzelhändler wichtiger als je zuvor, eine Omnichannel-Strategie zu nutzen, um ihre Geschäftsergebnisse zu optimieren. - Published: 2020-10-14 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Das sind die Themen Wie Nike seine durch Omnichannel Automation-Kampagnen generierten Umsätze um mehr als 100% steigern konnteWie Sie Ihre Omnichannel Retail-Strategien an Ihre Geschäftsergebnisse anpassen und so Ihre Umsätze steigern können Die schnellste Art, integrierte Anwendungsfälle für den Einzelhandel zu implementieren und so die Kennzahlen zu optimieren, auf die es ankommt Omnichannel ist so wichtig wie nie zuvor Wenn nur wenige Personen stationäre Ladengeschäfte betreten dürfen und immer mehr Kunden online kaufen, ist es schwierig, ein positives Erlebnis im Stationären Handel zu skalieren. Dank der integrierten Anwendungsfälle und AI können Einzelhändler mit SAP Emarsys die Personalisierung auf allen Kanälen schneller skalieren. So lässt sich nicht nur die Kundentreue nachhaltig stärken, sondern auch der durchschnittliche Bestellwert mit jeder Interaktion steigern. --- ### Les raisons pour lesquelles vous avez 2,5 fois plus de chances de réussir avec le Retail omnicanal > Bien que la pandémie mondiale soit sans précédent, il est plus important que jamais que les commerçants tirent parti d'une stratégie omnicanale pour accélérer leurs résultats business. - Published: 2020-10-14 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Contenu Comment Nike a augmenté de plus de 100 % les revenus générés par les campagnes d'automatisation omnicanalesComment l'alignement entre les stratégies de Retail omnicanal et les résultats business accélère la croissance des revenus Le moyen le plus rapide de déployer les cas d'usages intégrés propres au secteur du Retail pour avoir un impact sur les indicateurs business qui sont importants pour vous L'omnicanal est plus important que jamais Dans un contexte où seul un petit nombre de clients est autorisé à entrer dans les magasins et où les achats se font de plus en plus en ligne, il est difficile d'offrir une expérience en magasin à grande échelle. Grâce à l'IA et aux cas d'usages intégrés propres au secteur du Retail, SAP Emarsys permet aux commerçants de moduler la personnalisation sur tous les canaux plus rapidement et ainsi de créer des liens durables avec les clients et d'augmenter le panier moyen à chaque interaction. --- ### Why You’re 2.5x More Likely to Succeed with Omnichannel Retail > Even though a global pandemic was unprecedented, it’s more important than ever for retailers to leverage an omnichannel strategy to accelerate business outcomes. - Published: 2020-10-14 - Modified: 2021-03-04 - URL: https://emarsystest.com/learn/white-papers/why-youre-2-5x-more-likely-to-succeed-in-an-omnichannel-retail-world/ - Translation Priorities: Optional What’s Inside How Nike increased revenue generated by omnichannel automation campaigns by more than 100%How aligning omnichannel retail strategies with business outcomes accelerates revenue growth The fastest way to deploy built-in retail use cases, to impact the business metrics that matter to you Omnichannel Is More Important than Ever Providing a valuable in-store experience at scale is difficult when only a small number of customers are allowed inside and more people are buying online. With built-in retail use cases and AI, SAP Emarsys enables retailers to scale personalization across all channels, faster, building lasting customer relationships, and driving average order value with every interaction. --- ### Beschleunigen Sie die Time-to-Value mit anwendbaren E-Commerce Use Cases > Beschleunigen Sie Ihre Markteinführung und erzielen Sie Ihre gewünschten Geschäftsergebnisse mit der SAP Emarsys Customer Engagement Plattform. - Published: 2020-10-14 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Das sind die Themen Wie Shape Republic seine Umsätze mit automatisierten Kampagnen um 71% steigern konnte Die schnellste Möglichkeit, relevante Kennzahlen zu optimierenWie Sie Ihre Produkteinführungszeit effektiv verkürzen könnenSo lässt sich 1:1 Personalisierung durch marketerfreundliche AI skalierenSo lässt sich der CLTV durch kundenzentrierte Personalisierung verbessernWie Sie mit einfach einsetzbaren Anwendungsfällen Ihre Geschäftsziele erreichen So beschleunigen Sie Ihre Markteinführung Laut Gartner bietet die SAP Emarsys Customer Engagement Plattform ein großes Spektrum an individuell gestaltbaren Templates, um den Ansprüchen von technischen und nicht technischen Nutzern gerecht zu werden und die Time-to-Value für Kunden zu verkürzen. Marken, die sich für SAP Emarsys entscheiden, können ihre Ziele mit E-Commerce Anwendungsfällen von Top-Marken schneller erreichen. --- ### Accélérez le time-to-value grâce à des cas d'usages exploitables propres au secteur du e-commerce > Réduisez votre time to market et atteignez vos résultats business grâce à la plateforme d'engagement client SAP Emarsys. - Published: 2020-10-14 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Contenu Comment Shape Republic a augmenté de 71 % les revenus issus des campagnes automatisées.  La façon la plus rapide d'avoir un impact sur les paramètres commerciaux qui sont importants pour vous. Comment accélérer le time to market. Moduler la personnalisation one-to-one grâce à une IA faite pour les marketeurs. Augmenter la VVC grâce à une personnalisation centrée sur le client. Comment des cas d'usages simples à déployer génèrent les résultats business souhaités. Accélérez votre time to market Selon Gartner, la Plateforme d'engagement client SAP Emarsys « utilise une large panoplie de modèles personnalisables pour répondre aux besoins des utilisateurs techniques et non techniques, et accélérer le time-to-value pour ses clients ». Les marques qui choisissent SAP Emarsys peuvent rapidement générer les résultats business qu'elles visent grâce à des cas d'usages propres au e-commerce issus des plus grandes marques. --- ### Accelerate Time to Value with Actionable E-Commerce Use Cases > Shorten your time to market and achieve your business outcomes through the SAP Emarsys Customer Engagement Platform. - Published: 2020-10-14 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/accelerate-time-to-value-with-actionable-e-commerce-use-cases/ - Translation Priorities: Optional What’s Inside How Shape Republic increased revenue from automated campaigns by 71%.  The quickest way to impact the business metrics that matter to you. How to gain a faster time to market. Scaling 1:1 personalization through marketer-friendly AI. Driving CLTV through customer-centric personalization. How easily deployable use cases generate the business results you desire. Speed Up Your Time to Market According to Gartner, the SAP Emarsys Customer Engagement Platform “leverages a broad suite of customizable templates to meet the needs of both nontechnical and technical users and accelerate time to value for its clients. ” Brands that choose SAP Emarsys can rapidly produce their desired business outcomes with crowdsourced e-commerce use cases from top brands. --- ### Black Friday Report - Australia - Published: 2020-10-09 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/black-friday-report-australia/ - Translation Priorities: Optional What’s Inside In 2019, Black Friday and Cyber Monday yielded record-setting levels of engagement and revenue. Though the landscape has shifted dramatically over the last half year, SAP Emarsys predicts that online digital engagement for 2020 will be higher than ever. The Coronavirus pandemic has altered marketing, retail, and business, but, not surprisingly, our customer data reveals record levels of brand engagement during lockdown. We also predict ad spend will go up during the holiday season and will result in more new customers buying for the first time – and this represents an opportunity to convert these buyers into loyal return customers for 2021 and beyond. As you parse through this original research, consider how your brand can capitalize on the explosion of online commerce during and after Black Friday. --- ### Planbare, profitable Ergebnisse > Erfahren Sie hier, wie Sie mit Kunden-, Produkt- und Verkaufsdaten Umsatz und Kundenwachstum maximieren können. - Published: 2020-10-01 - Modified: 2020-12-18 - URL: https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Das sind die Themen Wie Sie die Zukunft Ihres Einzelhandelsunternehmens sichern können, indem Sie Ihre eigenen Daten erfassen und speichernTipps für eine erfolgreichere Implementierung von DatentechnologienWie Sie durch Kundentreue für mehr Wiederholungskäufe sorgen und Ihren Umsatz steigern könnenWie Sie Ihre eigenen Daten für unentdeckte Geschäftschancen einsetzen könnenWie Ihre 1:1 Personalisierung skalierbar wird  Die Zukunft dreht sich um Daten Einzelhandel und E-Commerce entwickeln sich rasant. Daher lässt es sich nur schwer einschätzen, was genau die Zukunft für Marken und ihre Marketingteams bereithält. Aber alle Anzeichen deuten auf eine eindeutige Differenzierung hin: Marken, die ihre eigenen Daten erfassen, besitzen und nutzen, werden erfolgreiches Marketing betreiben und die besten Ergebnisse erzielen können. Alle anderen werden scheitern. Planbare, profitable Ergebnisse mit Ihren eigenen Daten Die erfolgreichsten Marketer im Einzelhandel und E-Commerce haben einen entscheidenden Vorteil, wenn es um planbare und profitable Ergebnisse geht: Sie wissen, wie sie mithilfe von Daten das Kundenengagement verbessern und bisher ungenutzte Geschäftschancen nutzen können. --- ### Des résultats prévisibles et rentables > Découvrez comment maximiser vos revenus et la croissance de votre clientèle en utilisant vos données clients, produits et de vente. - Published: 2020-10-01 - Modified: 2020-12-18 - URL: https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Contenu Les raisons pour lesquelles collecter et conserver vous-même les données permet d'assurer l'avenir de votre commerce de RetailLes conseils pour améliorer la mise en œuvre de votre technologie de traitement des donnéesComment créer l'engagement client permettant d'augmenter les achats récurrents et les bénéficesComment trouver des opportunités business inexploitées en utilisant vos donnéesLa clé essentielle pour rendre votre personnalisation one-to-one évolutive  Les données représentent l'avenir Les secteurs du e-commerce et du Retail évoluent rapidement. Il est donc extrêmement difficile de prévoir ce que sera l'avenir des marques et de leurs équipes marketing. Mais tout indique qu'il existe un facteur de différenciation clair : Les marques qui collectent, conservent et exploitent elles-mêmes leurs données sont celles qui connaîtront la plus grande réussite marketing et obtiendront les meilleurs résultats business. Celles qui ne le font pas... échoueront. Générez des résultats prévisibles et rentables en utilisant vos données Les meilleurs marketeurs actuels des secteurs du e-commerce et du Retail présentent un net avantage dans la capacité à générer les résultats prévisibles et rentables dont leur entreprise a besoin : ils ont trouvé le moyen d'améliorer l'engagement client et d'exploiter de nouvelles opportunités commerciales en utilisant les données. --- ### Predictable, Profitable Outcomes > Learn how to improve customer engagement and maximize revenue and growth using the customer, product, and sales data you already have. - Published: 2020-10-01 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/predictable-profitable-outcomes/ - Translation Priorities: Optional What’s Inside Why capturing and owning your own data leads to a more secure future for your retail business.  Tips for a more successful data technology implementation. How to create the kind of customer engagement that leads to more repeat purchases and profit.  Ways for discovering untapped business opportunities using your data. One vital key to making your 1:1 personalization scalable. The Future is All About Data Retail and e-commerce are evolving quickly. This makes it exceedingly difficult to gauge exactly what the future looks like for brands and their marketing teams. But all signs point to one clear point of differentiation: The brands that capture, own, and leverage data effectively will have the most marketing success and best business results. The brands that don’t... will fail. Deliver Predictable, Profitable Outcomes Using Your Data Today’s most successful retail and e-commerce marketers have a distinct advantage when it comes to delivering the predictable, profitable outcomes their organization demands: they’ve figured out how to improve customer engagement and unlock untapped business opportunities using data. --- ### Erzielen Sie messbare Geschäftsergebnisse mit Omnichannel Retail > Laden Sie diese zweiseitige Übersicht herunter und erfahren Sie, wie Sie Ihre Kunden in Ihren Omnichannel-Marketingstrategien in den Mittelpunkt stellen und Ihre digitale Transformation beschleunigen. - Published: 2020-09-23 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional In dieser zweiseitigen Broschüre finden Sie folgende Informationen: Unseren 90-tägigen Implementierungsplan, damit Ihre Omnichannel-Strategie so schnell wie möglich für Umsätze sorgtEchte Geschäftsergebnisse, die Puma und Cue Clothing Co. dank Omnichannel-Retail erzieltenDie größten Herausforderungen (und Lösungen) für Einzelhändler, die sich mit Omnichannel-Strategien beschäftigen Was bedeutet Omnichannel-Retail? Kunden-, Produkt- und Verkaufsdaten werden aus unterschiedlichen Quellen in einer einzigen Plattform speziell für Einzelhändler zusammengefasst.   Mit echtem Omnichannel Marketing sind Sie bereit für die Zukunft. Skalieren Sie das Engagement Ihrer Kunden und optimieren Sie Ihre Geschäftsergebnisse – innerhalb weniger Tage, statt mehrerer Monate. Vorteile von Omnichannel-Retail AI wird zur Optimierung des ROMI eingesetztGeschäfts- und Datensilos werden abgeschafftBessere Kundenbindung und langfristiger CLVIdentifikation von anonymen KundenPersonalisierung lässt sich auf mehreren Touchpoints skalieren So unterstützen wir Sie Mithilfe eines Crowdsourcing-Modells für Strategien, Templates und Kampagnen aus der gesamten Branche erfassen wir Daten von mehr als 5 Milliarden Kunden, damit Sie Omnichannel-Erlebnisse schaffen können, die einen echten Mehrwert für Ihre Kunden liefern. --- ### Prospérez grâce au retail omnicanal > Téléchargez cette courte présentation et découvrez comment placer vos clients au centre de votre stratégie de marketing omnicanal et accélérer votre transformation digitale. - Published: 2020-09-23 - Modified: 2020-11-17 - URL: https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/ - WP Categories: Innovative Perspectives - Translation Priorities: Optional Cette brochure de 2 pages présente : Notre plan de mise en œuvre de 90 jours pour que votre stratégie omnicanale augmente vos revenus dans les meilleurs délaisLes résultats business générés par Puma et Cue Clothing Co. avec le retail omnicanalLes plus grands obstacles que rencontrent les commerçants dans la mise en place de l'omnicanal (et les solutions) En quoi consiste le retail omnicanal ? L'unification des données clients, de produits et de ventes provenant de sources différentes au sein d'une plateforme unique dédiée aux commerçants. Plongez dans le futur grâce à un véritable marketing omnicanal. Modulez l'engagement et maximisez les résultats business en quelques jours seulement. Les avantages du retail omnicanal Optimisation constante du ROMI grâce à l'IAÉlimination des silos commerciaux et de donnéesAmélioration de la rétention et de la VVC sur le long termeIdentification des clients anonymesPersonnalisation à l'échelle des points de contact Ce que nous pouvons vous apporter En utilisant des stratégies, des modèles et des campagnes propres à votre secteur d'activité, nous recueillons des données auprès de plus de 5 milliards de clients afin de vous permettre de créer des expériences omnicanales qui créent de la valeur. --- ### Drive Measurable Outcomes with Omnichannel Retail > Download this 2-page overview to see how to put your customers at the center of your omnichannel marketing strategy and accelerate digital transformation. - Published: 2020-09-23 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/white-papers/drive-measurable-outcomes-omnichannel-retail/ - Translation Priorities: Optional In this quick 2-page brochure, you’ll see: Our 90-day implementation plan to get your omnichannel strategy driving revenue ASAP The real business outcomes Puma and Cue Clothing Co. drove with omnichannel retail The biggest challenges (and the solutions) retailers face in achieving omnichannel What does omnichannel retail mean? Unify customer, product, and sales data from every source into a single platform built specifically for retailers.   Step into the future with true omnichannel marketing. Scale engagement and maximize business outcomes in days, not months. Benefits of omnichannel retail Use AI to continuously optimize ROMI Eliminate business and data silos Boost retention and long-term CLV Identify anonymous customers Scale personalization across touchpoints How we help Using crowd-sourced strategies, templates, and campaigns from across your industry, we pull data from more than 5 billion customers so you can create omnichannel experiences that drive value.   --- ### Reinventing Retail Quick Guide | Vol. 3 > The ability to seamlessly move in-store customers to your e-commerce store is essential for driving growth and revenue, and maximizing CLTV. Learn more. - Published: 2020-09-18 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-vol/ - Translation Priorities: Optional What’s Inside Insights from leading retail brands successfully using an omnichannel strategy to accelerate business outcomes, including: Tupperware National Tiles Salling Group Cue Clothing Co. How to maintain engagement with customers and continue driving sales during economic uncertainty. What to do if your physical stores are restricted in occupancy or shut down. A real-world example of how Cue Clothing Co. used offline-to-online engagement, and developed a customer-centric, omnichannel approach. Engagement Continuity in Times of Uncertainty 2020 has shown us the impact of store closures, and how your brick-and-mortar locations are most vulnerable during times of uncertainty. But we’ve also seen how resilient (and lucrative) online shopping can be, particularly when in-store shopping is not an option. That’s why offline-to-online engagement is so critical. Moving In-Store Customers Online Is Key to Your Omnichannel Strategy In this quick guide, learn about the importance of seamlessly moving in-store customers to your e-commerce store. This fluidity is vital for ensuring your brand's ability to maintain continuous, omnichannel customer engagement and accelerate business outcomes. Hear how leading brands achieved a truly omnichannel strategy. --- ### The Time for E-Commerce- First Has Arrived > To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook. - Published: 2020-09-09 - Modified: 2020-09-09 - URL: https://emarsystest.com/learn/white-papers/the-time-for-e-commerce-first-has-arrived/ - Translation Priorities: Optional What’s Inside How top companies like Nike, LuluLemon, and IKEA used e-commerce to connect with customers during the pandemic. Why e-commerce has exploded over the past few months. A list of top-selling trends and products by region and country. Reasons why customers may continue buying online instead of buying in-store. Why most generations are buying more online than previously forecasted. Ways you can track a daily e-commerce chart to see how well e-commerce performs as retailers around the world begin opening. Why it’s not too late to discuss a digital strategy with your company. Why the Shift to E-Commerce Was Accelerated by COVID-19 The Coronavirus pandemic was unprecedented. No one predicted it. Yet many retailers were ready because they had a digital strategy in place. Look inside the whitepaper to see how you can be prepared by laying the foundations for your e-commerce plan. --- ### Reinventing Retail Quick Guide | Vol. 2 > Learn why driving your online customers into your retail store is essential for omnichannel customer engagement and better business outcomes. - Published: 2020-08-28 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume/ - Translation Priorities: Optional What’s Inside Powerful insights from retail brands successfully using an omnichannel strategy to accelerate business outcomes, including:New BalanceCity BeachOutlet CityToolstation... and more Why customers are excited for in-store shopping experiencesReasons you must embrace “ROPO” (research online, pick up in-store) How to increase profit through a “click-and-collect” optionWays to drive customer engagement through pivotal marketing use cases  Customers Demand Seamless Shopping Experiences While stores were closed down the past several months, many brands acquired new and first-time buyers through their online channels. Some of these customers now want to shop in your stores. For true omnichannel customer engagement, new customers should be able to seamlessly move between your online and offline stores to continue engaging with your brand. Bringing Online Customers In-Store Is Key to Your Omnichannel Strategy In this quick guide ebook, you’ll learn about the importance of driving your online customers offline and into your stores. This is critical in advancing a customer’s journey with your brand, and unlocking engagement opportunities that accelerate business outcomes. You'll hear from leading brands as they share their insights on omnichannel strategy.   --- ### Reinventing Retail Quick Guide | Vol. 1 > Learn why identifying customers in-store is essential for retail brands that want to deliver omnichannel customer engagement and drive business results. - Published: 2020-08-18 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/reinventing-retail-quick-guide-volume-one/ - Translation Priorities: Optional What’s Inside Powerful insights from retail brands successfully using an omnichannel strategy to accelerate business outcomes, including:PumaSportsdirect. comCue Clothing Co.  City Beach Reiss... and more Why identifying customers leads to greater efficiency of your marketing content. How identification helps optimize your marketing budget (and keep your company profitable). Types of customer information required for true 1:1 personalization (HINT: a name is not enough). The role that in-store identification plays in customer retention. Your Marketing Efforts Depend on Identification Nearly every marketing use case you want to deploy, or communication you want to send to your customers, depends on identification. If you don’t know who your customers are, it’s very difficult to deliver true 1:1 personalization.   Identifying customers is one of the most important tasks you face as a marketer.   Identifying Customers In-Store Is Key to Your Omnichannel Strategy Changes in consumer shopping trends during the pandemic show that e-commerce and online retail channels are here to stay. To succeed, your brand must be able to deliver customer experiences online and offline — true omnichannel customer engagement. This starts with identifying more customers at the store level.   In this quick guide ebook, you’ll learn more about the role that identifying customers plays when it comes to accelerating your brand’s omnichannel strategy in the next phase of retail. You’ll also hear from leading brands as they share their successful use of an omnichannel strategy.   --- ### Reinventar el comercio minorista: 3 esenciales para acelerar su estrategia omnicanal en la siguiente fase del comercio minorista > Para acelerar los resultados empresariales en la siguiente fase del comercio minorista, las marcas minoristas líderes deben aplicar una estrategia omnicanal de éxito basada en 3 ingredientes esenciales. Más información en este ebook. - Published: 2020-07-27 - Modified: 2020-08-31 - URL: https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/ - Translation Priorities: Opcional Qué incluye Información de primera mano procedente de marcas que utilizan con éxito una estrategia omnicanal para acelerar los resultados empresariales, entre las que se incluyen:Cue Clothing Co.  City Beach NikePumaTupperware ... Y muchas másCómo rompen las marcas con el comercio minorista tradicional a favor de un enfoque emprendedor y omnicanal. Por qué la identificación de los clientes en tienda es una de las formas más poderosas de maximizar la eficiencia de su marketing (y su presupuesto de marketing). Pasos que puede dar su marca para impulsar su base de crecimiento de clientes online en las tiendas físicas. Cómo crear experiencias omnicanal personalizadas para sus clientes para que puedan trasladarse sin interrupciones del offline al online. El comercio minorista está en shock La COVID-19 ha impactado mucho en el sector minorista. Muchas empresas han sufrido mucho. Las tiendas físicas han cerrado, las economías se han vuelto locas y, como resultado, los ingresos se han esfumado. Las naciones están volviendo ahora a la normalidad y las empresas de todo el mundo empiezan el proceso de recuperación. Las marcas necesitan una estrategia omnicanal para pelear en la siguiente fase del comercio minorista Durante la COVID-19, el auge del comercio electrónico ha demostrado lo crítica que es la estrategia digital de una marca para fidelizar a sus clientes online. Pero los cierres de tiendas fueron un recordatorio de lo vitales que son los espacios físicos para el crecimiento y los ingresos. Para avanzar, las marcas tienen que se capaces de fidelizar a sus clientes sin... --- ### Retail 2.0: Wie Sie Ihrer Omnichannel-Strategie in der kommenden Retail-Phase mit 3 Essentials neuen Schwung verleihen > Um die Geschäftsergebnisse in der kommenden Retail-Phase zu verbessern, ist für führende Retail Brands eine erfolgreiche, auf 3 Essentials basierende Omnichannel-Strategie erforderlich. Mehr dazu erfahren Sie in unserem eBook. - Published: 2020-07-27 - Modified: 2021-03-30 - URL: https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/ - Translation Priorities: Optional Inhalt Insights aus erster Hand von Marken, die eine Omnichannel-Strategie zur Verbesserung der Geschäftsergebnisse erfolgreich einsetzen, z. B. Cue Clothing Co.  City Beach NikePumaTupperware ... und viele mehrVermeidung von traditionellen Retail-Praktiken zugunsten eines vorausschauenden Omnichannel-Ansatzes. Identifizierung von In-Store Kunden: Eine der wirkungsvollsten Methoden, um Ihre Marketingeffizienz zu maximieren und das Meiste aus Ihrem Marketingbudget zu holen. Maßnahmen, um Ihren wachsenden Bestand an Online-Kunden in Ihre Ladengeschäfte zu locken. Gestaltung personalisierter Omnichannel Experiences für einen nahtlosen Offline-/Online-Wechsel Ihrer Kunden. Der Retail hat gelitten COVID-19 hat die Retail-Branche schwer getroffen und viele Unternehmen leiden unter den Auswirkungen. Durch die Schließungen im stationären Handel und der sich in Aufruhr befindlichen Wirtschaft stürzten die Umsatzeinnahmen in den Keller. Langsam kehren viele Länder zur Normalität zurück und weltweit beginnen Unternehmen mit unterschiedlichen Prozessen damit, sich von der Situation zu erholen. Brands benötigen eine Omnichannel-Strategie, um in der kommenden Retail-Phase Erfolg zu haben Wie entscheidend die digitale Strategie einer Marke für die Online-Kundenbindung ist, zeigten führende E-Commerce Unternehmen während der COVID-19 Krise. Gleichzeitig wurde durch den Lockdown deutlich, wie wichtig der stationäre Handel für Wachstum und Umsatz ist. Brands müssen zukünftig in der Lage sein, Ihre Kunden nahtlos online und offline zu binden. Dafür benötigen sie eine umfassende Omnichannel-Strategie, die ihre Geschäftsergebnisse verbessert. In diesem eBook erfahren Sie, welche 3 Essentials für die Verbesserung der Omnichannel-Strategie Ihrer Marke erforderlich sind, um in der kommenden Retail-Phase erfolgreich zu sein. Zudem berichten führende Marken über ihren erfolgreichen Einsatz einer Omnichannel-Strategie. --- ### Réinventer le retail : 3 essentiels pour accélérer votre stratégie omnicanale dans la prochaine phase du Retail > Pour accélérer leurs résultats business dans la prochaine phase du Retail, les grandes marques du Retail doivent utiliser une stratégie omnicanale efficace basée sur 3 ingrédients essentiels. Consultez cet ebook pour en savoir plus. - Published: 2020-07-27 - Modified: 2020-08-31 - URL: https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/ - Translation Priorities: Optional Contenu Quelques exemples de marques qui utilisent une stratégie omnicanale pour accélérer leurs résultats business :Cue Clothing Co.  City Beach NikePumaTupperware ... et bien d'autres encoreComment les marques abandonnent les pratiques traditionnelles du Retail pour adopter une approche omnicanale innovante. Pourquoi identifier les clients en magasin est l'un des meilleurs moyens de maximiser votre efficacité marketing (et votre budget marketing). Les étapes à suivre pour inciter la clientèle en ligne de votre marque à se rendre en magasin. Comment créer des expériences omnicanales personnalisées pour faire passer facilement vos clients de l'achat en Online à l'achat Offline. Le Retail a subi un choc La COVID-19 a eu des répercussions sur le secteur du Retail. De nombreuses entreprises en ont souffert. Les magasins physiques ont fermé, l'économie s'est dégradée et les revenus ont chuté. Aujourd'hui, la situation revient à la normale et les entreprises du monde entier ont entamé le processus de reprise. Les marques ont besoin d'une stratégie omnicanale pour réussir la prochaine phase du Retail Lors de la pandémie de la COVID-19, le pic du e-commerce a montré à quel point la stratégie digitale d'une marque est essentielle pour engager les clients en ligne. Mais la fermeture des magasins a montré à quel point les magasins physiques sont essentiels à la croissance et aux revenus. Désormais, les marques doivent être en mesure d'engager les clients en ligne et hors ligne facilement. Il leur faut une stratégie omnicanale complète pour accélérer leurs résultats business. Dans cet ebook, vous découvrirez les 3 essentiels pour... --- ### Reinventing Retail 3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail > To accelerate business outcomes in the next phase of retail, leading retail brands must use a successful omnichannel strategy based on 3 essential ingredients. Learn more in this ebook. - Published: 2020-07-27 - Modified: 2022-04-08 - URL: https://emarsystest.com/learn/white-papers/reinventing-retail-full-version/ - Translation Priorities: Optional What’s Inside First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including:Cue Clothing Co. City Beach NikePumaTupperware ... and moreHow brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget). Steps your brand can take to drive your growing base of online customers into your brick-and-mortar stores. How to create personalized omnichannel experiences for your customers so they can move seamlessly from offline to online. Retail suffered a shock COVID-19 shocked the retail industry. Many businesses felt the pain. Physical stores closed, economies were in turmoil, and as a result, revenue plummeted.   Nations are now returning to normalcy, and businesses worldwide are beginning the recovery process. Brands need an omnichannel strategy to thrive in the next phase of retail During COVID-19, the spike in e-commerce showed how critical a brand’s digital strategy is for engaging customers online. But store closures were a reminder of how vital brick-and-mortar locations are for growth and revenue.   Going forward, brands must be able to seamlessly engage customers online and offline. They will need a complete omnichannel strategy to accelerate business outcomes.   In this ebook, you’ll learn the 3 essentials required for accelerating your brand’s omnichannel strategy in the next phase of retail. You’ll also hear from leading brands as they share their successful use of an omnichannel strategy.   --- ### 4 Pillars of Personalization > Personalization is a growing expectation from customers. Hear from top brands who successfully use 1:1 marketing to increase customer loyalty and drive business results. - Published: 2020-07-01 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/ - Translation Priorities: Optional What’s Inside First-hand insights from brands successfully using true 1:1 personalization to accelerate business outcomes, including:Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders Why your brand benefits from taking a conversational approach to marketing. How brands achieve greater business results by thinking like a consumer first, and marketers secondThe importance of data (and the three rules brands must follow in order to get quality, actionable data from customers)Why it’s essential to have a customer engagement platform that keeps customers at the forefront of everything you do as a marketer Personalization is a customer expectation Personalization isn’t a novel marketing strategy; it’s now a customer expectation. If you’re not delivering true 1:1 personalized experiences to customers, your competitors will.   With COVID-19 having such a drastic impact on the lifestyles and shopping habits of consumers, there is now an even greater demand for brands to understand and meet customers’ needs. This means: Adopting 1:1 personalized marketing for your brand’s digital strategy is critical. Brands that use 1:1 marketing successfully know the 4 Pillars of Personalization Retail and e-commerce brands who are driving business results by delivering true 1:1 omnichannel personalized experiences to customers have discovered there are 4 Pillars of Personalization. In this ebook, you’ll hear insights from... Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders  These brands discuss how they followed the 4 Pillars of Personalization, and as a result, built trusted, loyal, and lasting relationships with their customers while accelerating business outcomes for their organization. --- ### Les 4 piliers de la personnalisation > La personnalisation est de plus en plus une attente client. Découvrez les témoignages de grandes marques qui tirent parti du marketing one-to-one pour fidéliser leurs clients et stimuler leurs résultats business. - Published: 2020-06-30 - Modified: 2020-12-09 - URL: https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/ - Translation Priorities: Optional Contenu Quelques exemples de marques qui utilisent la personnalisation one-to-one pour accélérer leurs résultats business :Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders  En quoi une approche marketing conversationnelle profite-t-elle à votre marque ? Comment les marques améliorent-elles leurs résultats business en se mettant dans la peau des consommateurs avant de mettre leur casquette de marketeurs ? L'importance des données (et les trois règles que les marques doivent suivre pour obtenir des données clients de qualité et exploitables) Pourquoi est-ce essentiel d'utiliser une plateforme d'engagement client permettant aux marketeurs de garder les clients au coeur de leur activité? La personnalisation est une attente client La personnalisation n'est pas une nouvelle stratégie marketing ; c'est désormais une attente client. Si vous n'offrez pas une véritable expérience personnalisée one-to-one à vos clients, vos concurrents le feront. La COVID-19 a eu un impact considérable sur les modes de vie et les habitudes d'achat des consommateurs. Les marques doivent donc plus que jamais comprendre les besoins de leurs clients et y répondre. Autrement dit, il est essentiel que celles-ci intègrent le marketing personnalisé one-to-one dans leur stratégie digitale. Les marques qui tirent parti du marketing one-to-one connaissent les 4 piliers de la personnalisation Les marques de retail et de e-commerce qui améliorent leurs résultats business en offrant aux clients de véritables expériences omnicanales personnalisées one-to-one ont compris que la personnalisation repose sur 4 piliers. Dans cet ebook, vous découvrirez la vision de... Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders  Ces marques décrivent comment, en suivant les 4 piliers de la personnalisation, elles ont... --- ### Die 4 Säulen der Personalisierung > Immer mehr Kunden erwarten personalisierte Inhalte. Top-Marken berichten, wie sie mit 1:1 Marketing die Kundentreue verbessern und ihre Geschäftsergebnisse steigern konnten. - Published: 2020-06-30 - Modified: 2020-12-01 - URL: https://emarsystest.com/learn/white-papers/4-pillars-of-personalization/ - Translation Priorities: Optional Das sind die Themen Erfahrungen aus der Praxis von Marken, die 1:1 Personalisierung bereits erfolgreich einsetzen, um ihre Geschäftsergebnisse zu verbessern. Unter anderem mit:Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders Warum Ihre Marke von einem dialog-orientierten Marketingansatz profitiertWie Marken bessere Ergebnisse erzielen können, wenn sie die Perspektive des Kunden einnehmenDie Bedeutung von Daten (und die drei Regeln, die Marken beachten müssen, wenn sie hochwertige, anwendbare Daten von Kunden erhalten möchten)Warum eine Customer Engagement Plattform, bei denen die Kunden im Mittelpunkt stehen, für Marketer so wichtig ist Kunden erwarten Personalisierung Personalisierung ist keine neue Marketingstrategie. Von vielen Kunden wird sie bereits vorausgesetzt. Wenn Sie nicht in der Lage sind, Ihren Kunden ein 1:1 personalisiertes Erlebnis zu bieten, dann übernimmt das Ihre Konkurrenz. COVID-19 hat sich drastisch auf den Lebensstil und die Einkaufsgewohnheiten von Kunden ausgewirkt. Marken müssen jetzt noch mehr Wert darauf legen, die Bedürfnisse ihrer Kunden zu verstehen und zu erfüllen. Das bedeutet, 1:1 personalisiertes Marketing ist für die digitale Strategie Ihrer Marke unerlässlich. Marken, die 1:1 Marketing erfolgreich einsetzen, kennen die 4 Säulen der Personalisierung Einzelhandels- und E-Commerce-Marken, die durch 1:1 Omnichannel-Personalisierung bessere Ergebnisse erzielen, wissen, dass es 4 Säulen der Personalisierung gibt. In diesem E-Book finden Sie Einblicke von... Cue Clothing Co.  Brand Alley Sally BeautyRuntastic Bulk Powders  Diese Marken erzählen, wie sie die 4 Säulen der Personalisierung einsetzen und dadurch vertrauenswürdige, loyale und langanhaltende Beziehungen zu ihren Kunden aufbauen und gleichzeitig bessere Geschäftsergebnisse erzielen konnten. --- ### 5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook] > Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19. - Published: 2020-06-30 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/ - Translation Priorities: Optional What’s Inside First-hand insights from brands successfully using digital marketing to accelerate business outcomes, including:Cue Clothing Co. Brand Alley World RemiteBagsRuntastic City Beach Why now, more than ever, brands must unify their customer data to gain a single view of the customer How brands benefit from focusing on customer lifecycle marketingWhy engaging customers at every single touchpoint matters (even when true omnichannel marketing isn’t an option)Why delivering 1:1 personalized customer experiences is critical for building customer loyaltyTips for aligning your objectives to digital-led strategies and tactics that drive resultsFirst-hand insights from brands Traditional retail will never be the same Even before the onset of COVID-19, long-established retail models were being challenged. But the threat of the virus delivered the final blow as many countries were forced into nationwide lockdowns. Nearly all retailers (save for a select few) have had to close their doors, eliminating an important customer touchpoint, not to mention losing their in-store revenue. The result: Traditional retail, as we knew it, is forever changed. Brands that responded to COVID-19 with a digital-led strategy are still driving business results The good news: Retail brands that have prioritized or completely shifted to a digital-led strategy are still delivering engaging customer experiences and still driving business results. But for those brands still accustomed to the old ways of retail, or those just now transitioning, what does a successful digital-led strategy require? In this ebook, we share with you the 5 ingredients of a digital-led strategy that helps brands drive business results. Inside, clients... --- ### 15 Ways to Increase Revenue with Your E-Commerce Data > Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - Published: 2020-06-30 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/ - Translation Priorities: Optional What’s Inside ● How to leverage one of the best channels to increase repeat purchases. ● Ways you can enhance your customers’ experience so they purchase more. ● Useful examples and tactics you can use right away to convert prospects into buyers.   You can find many more tactics inside the ebook. Increase Repeat Purchases Acquiring new buyers is 5x more expensive than re-engaging current customers. The good news is that a customer who makes a second purchase is 53% likely to make a third purchase. And if a third purchase is made, there’s a 64% chance the customer will make a fourth purchase. Since 80% of a brand’s revenue comes from 20% of customers, retaining and re-engaging your most active customers will lead to better business results. Tactics You Can Immediately Implement Inside the ebook you’ll find 15 different tactics you can use to encourage customers to continue buying from you. Are you ready for this ebook? Download it right away to see the tactics, implement them, and see how you can put your team’s repetitive marketing tasks on autopilot. --- ### Unlock Marketing Opportunities from your Magento 2 Data > Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth. - Published: 2020-06-30 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/ - Translation Priorities: Optional What’s Inside How AI marketing automation accelerates time to value and supports your business growth. A way you can automatically predict the future value of each customer. The quickest way you can increase your Customer Lifetime Value without spending months on integrating a new piece of marketing technology.   Scale Your Business Marketing technology is the one thing a brand can use to keep pace with competitors. But adding more technology to your tech stack comes with the problem of managing it all. This overwhelms marketers and forces them to focus on multiple manual, repetitive tasks and pulls them away from the profitable, creative work they are there to perform. The good news is that with your Magento 2 store, you can automate repetitive tasks and even see a prediction of the future value of each customer while saving you and your team hours. Grow Your Company with Loyalty Loyalty matters now more than ever. In fact, loyal customers spend 67% more on products and services than new customers. Download the whitepaper to find out how you can quickly launch a loyalty program for your Magento 2 store and increase your CLTV (Customer Lifetime Value). Paul Martin, Online and SEO Marketers | Axminister Tools & Machinery "SAP Emarsys came to us with an untapped revenue opportunity. Using our customer purchases and product insights, they found hundreds of replenishable products. Addressing these replenishment use cases are predicted to generate over £300k in the following 60 days. " --- ### Unlock Marketing Opportunities from your Shopify Plus Data > Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth. - Published: 2020-06-30 - Modified: 2021-03-01 - URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/ - Translation Priorities: Optional What’s Inside How AI marketing automation accelerates time to value and supports your business growth. A way you can automatically predict the future value of each customer. The quickest way you can increase your Customer Lifetime Value without spending months on integrating a new piece of marketing technology.   Scale Your Business Marketing technology is the one thing a brand can use to keep pace with competitors. But adding more technology to your tech stack comes with the problem of managing it all. This overwhelms marketers and forces them to focus on multiple manual, repetitive tasks and pulls them away from the profitable, creative work they are there to perform. The good news is that with your Shopify Plus store, you can automate repetitive tasks and even see a prediction of the future value of each customer while saving you and your team hours. Grow Your Company with Loyalty Loyalty matters now more than ever. In fact, loyal customers spend 67% more on products and services than new customers.  Download the whitepaper to find out how you can quickly launch a loyalty program for your Shopify Plus store and increase your CLTV (Customer Lifetime Value). Dominique Moretti, Email Marketing Lead | Tiger Mist "We wanted a platform we could grow with, instead of grow out of, and we needed the ability to personalise communications according to our customers’ specific content and channel preferences, while also considering their lifecycle stage with us. --- ### 15 Ways to Increase Revenue with Your Magento 2 Data > Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/ - Translation Priorities: Optional What’s Inside How to leverage urgency to increase purchase frequency. Several ways you can increase your volume of first-time buyers. The best time to use a coupon, and when you shouldn’t as it may cause a perceived lower-quality brand. Increase Repeat Purchases Did you know that 20% of customers provide 80% of the revenue? To gain better business results, it’s vital that you re-engage and retain your most active customers.   Here something eye-opening, customers who make a second purchase are 53% likely to purchase a third time. And those who make a third purchase are 64% likely to make a fourth purchase. Grow Your Company Most marketers have a tech stack that includes several tools such as an EMP (Email Marketing Platform), CRM, customer service software, an SMS platform, and much more.   All these databases are siloed from one another. Find out how you can connect all your Magento 2 data to deliver predictable, profitable outcomes, and build lasting customer relationships. --- ### 5 Steps to Artificial Intelligence Marketing Adoption > AI marketing adoption is more important than ever! Explore this 5-step playbook for effective artificial intelligence implementation and setup. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/enterprise-ai-adoption/ - Translation Priorities: Optional What’s Inside Why venture capitalists have invested $5B into 1,400+ AI tech vendorsThe right reasons to adopt AI and the easiest way to research optionsGet buy-in from the C-suite and select a partnerHow to implement AI across your marketing — including specifics on our process and time tableRealistic expectation-setting for results and driving long-term value Get started with AI AI adoption can seem daunting. Between researching options, going through an often exhausting RFP process, and ultimately implementing, integrating, and setting up campaigns... it’s easy to see why some marketers would just rather not. 90% of marketers are already using AI to improve the customer journey and deliver more compelling experiences, according to a recent survey. It’s more important than ever to get started with AI now. The majority of CMOs plan to add AI and machine learning to their strategy over the next three years. The 5 steps to enterprise AI adoption are: Ask the right questionsInvestigate solutionsSubmit RFPs and see demosImplement and set upScale and grow --- ### 15 maneras de aumentar los ingresos con sus datos de comercio electrónico > Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/ - Translation Priorities: Opcional Qué incluye Cómo hacer uso de uno de los mejores canales para aumentar las compras repetidas. Maneras en las que puede mejorar su experiencia de cliente para que compren más. Ejemplos y tácticas útiles que puede usar ya mismo para convertir los potenciales clientes en compradores. Aumento de compras repetidas La adquisición de nuevos compradores es 5 veces más caro que la re-fidelización de los existentes. La buena noticia es que un cliente que realiza una segunda compra tiene un 53% más de posibilidades de realizar una tercera compra. Y si se efectúa una tercera compra, hay un 64% de posibilidades de que el cliente realice una cuarta compra. Dado que el 80% de los ingresos de una marca proceden del 20% de los clientes, la retención y re-fidelización de sus clientes más activos le llevará a mejores resultados empresariales. Tácticas que puede implantar ya mismo Para crear la mejor experiencia para sus clientes, hay 15 tácticas diferentes que puede usar ya mismo dentro de su tienda de comercio electrónico para animar a los clientes a seguir comprándole. Descargar el ebook para obtener acceso a todas estas tácticas y averigüe cómo puede automatizar las tareas de marketing repetitivas de su equipo para ahorrar tiempo y darle libertad para centrarse en el crecimiento. --- ### 15 façons d’augmenter votre chiffre d’affaires grâce à vos données e-commerce > Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/ - Translation Priorities: Optional Contenu Comment exploiter l’un des meilleurs canaux pour générer plus d’achats récurrents. Quelques façons d’améliorer l’expérience de vos clients pour les inciter à acheter davantage. Tactiques et exemples pratiques à utiliser immédiatement pour convertir des prospects en acheteurs. Augmenter les achats récurrents L’acquisition de nouveaux acheteurs coûte 5x plus cher que le réengagement des clients actuels. Bonne nouvelle : un client qui réalise un second achat à 53 % plus de chances de réaliser un troisième achat. Et s’il réalise un troisième achat, la probabilité qu’il en réalise un quatrième passe à 64 %. Puisque 80 % des revenus d’une marque proviennent de 20 % de ses clients, la rétention et le réengagement de vos clients les plus actifs entraîneront de meilleurs résultats business. Tactiques à mettre en œuvre immédiatement Voici 15 tactiques différentes à utiliser immédiatement pour créer la meilleure expérience possible pour vos clients sur votre boutique e-commerce afin de les encourager à continuer d’acheter chez vous. Téléchargez l’ebook pour accéder à toutes ces tactiques et découvrir comment automatiser les tâches marketing répétitives pour gagner du temps et permettre à votre équipe de se concentrer sur la croissance. --- ### 15 maneras de aumentar los ingresos con sus datos de Magento 2 > Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/ - Translation Priorities: Opcional Qué incluye ● Cómo hacer uso de uno de los mejores canales para aumentar las compras repetidas. ● Maneras en las que puede mejorar su experiencia de cliente para que compren más. ● Ejemplos y tácticas útiles que puede usar ya mismo para convertir los potenciales clientes en compradores. Aumento de compras repetidas La adquisición de nuevos compradores es 5 veces más caro que la re-fidelización de los existentes. La buena noticia es que un cliente que realiza una segunda compra tiene un 53% más de posibilidades de realizar una tercera compra. Y si se efectúa una tercera compra, hay un 64% de posibilidades de que el cliente realice una cuarta compra. Dado que el 80% de los ingresos de una marca proceden del 20% de los clientes, la retención y re-fidelización de sus clientes más activos le llevará a mejores resultados empresariales. Tácticas que puede implantar ya mismo Para crear la mejor experiencia para sus clientes, hay 15 tácticas diferentes que puede usar ya mismo dentro de su tienda de comercio electrónico para animar a los clientes a seguir comprándole. Descargar el ebook para obtener acceso a todas estas tácticas y averigüe cómo puede automatizar las tareas de marketing repetitivas de su equipo para ahorrar tiempo y darle libertad para centrarse en el crecimiento. --- ### 15 façons d'augmenter votre chiffre d'affaires grâce à vos données Magento 2 > Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/ - Translation Priorities: Optional Contenu Comment exploiter l’un des meilleurs canaux pour générer plus d’achats récurrents. Quelques façons d’améliorer l’expérience de vos clients pour les inciter à acheter davantage. Tactiques et exemples pratiques à utiliser immédiatement pour convertir des prospects en acheteurs. Augmenter les achats récurrents L’acquisition de nouveaux acheteurs coûte 5x plus cher que le réengagement des clients actuels. Bonne nouvelle : un client qui réalise un second achat à 53 % plus de chances de réaliser un troisième achat. Et s’il réalise un troisième achat, la probabilité qu’il en réalise un quatrième passe à 64 %. Puisque 80 % des revenus d’une marque proviennent de 20 % de ses clients, la rétention et le réengagement de vos clients les plus actifs entraîneront de meilleurs résultats business. Tactiques à mettre en œuvre immédiatement Voici 15 tactiques différentes à utiliser immédiatement pour créer la meilleure expérience possible pour vos clients sur votre boutique e-commerce afin de les encourager à continuer d’acheter chez vous. Téléchargez l’ebook pour accéder à toutes ces tactiques et découvrir comment automatiser les tâches marketing répétitives pour gagner du temps et permettre à votre équipe de se concentrer sur la croissance. --- ### 15 maneras de aumentar los ingresos con datos e información de Shopify Plus > Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/ - Translation Priorities: Opcional Qué incluye ● Cómo hacer uso de uno de los mejores canales para aumentar las compras repetidas. ● Maneras en las que puede mejorar su experiencia de cliente para que compren más. ● Ejemplos y tácticas útiles que puede usar ya mismo para convertir los potenciales clientes en compradores. Aumento de compras repetidas La adquisición de nuevos compradores es 5 veces más caro que la re-fidelización de los existentes. La buena noticia es que un cliente que realiza una segunda compra tiene un 53% más de posibilidades de realizar una tercera compra. Y si se efectúa una tercera compra, hay un 64% de posibilidades de que el cliente realice una cuarta compra. Dado que el 80% de los ingresos de una marca proceden del 20% de los clientes, la retención y re-fidelización de sus clientes más activos le llevará a mejores resultados empresariales. Tácticas que puede implantar ya mismo Para crear la mejor experiencia para sus clientes, hay 15 tácticas diferentes que puede usar ya mismo dentro de su tienda de comercio electrónico para animar a los clientes a seguir comprándole. Descargar el ebook para obtener acceso a todas estas tácticas y averigüe cómo puede automatizar las tareas de marketing repetitivas de su equipo para ahorrar tiempo y darle libertad para centrarse en el crecimiento. --- ### 15 façons d’augmenter votre chiffre d’affaires grâce à vos données Shopify Plus > Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/ - Translation Priorities: Optional Contenu ● Comment exploiter l’un des meilleurs canaux pour générer plus d’achats récurrents. ● Quelques façons d’améliorer l’expérience de vos clients pour les inciter à acheter davantage. ● Tactiques et exemples pratiques à utiliser immédiatement pour convertir des prospects en acheteurs. Augmenter les achats récurrents L’acquisition de nouveaux acheteurs coûte 5x plus cher que le réengagement des clients actuels. Bonne nouvelle : un client qui réalise un second achat à 53 % plus de chances de réaliser un troisième achat. Et s’il réalise un troisième achat, la probabilité qu’il en réalise un quatrième passe à 64 %. Puisque 80 % des revenus d’une marque proviennent de 20 % de ses clients, la rétention et le réengagement de vos clients les plus actifs entraîneront de meilleurs résultats business. Tactiques à mettre en œuvre immédiatement Voici 15 tactiques différentes à utiliser immédiatement pour créer la meilleure expérience possible pour vos clients sur votre boutique e-commerce afin de les encourager à continuer d’acheter chez vous. Téléchargez l’ebook pour accéder à toutes ces tactiques et découvrir comment automatiser les tâches marketing répétitives pour gagner du temps et permettre à votre équipe de se concentrer sur la croissance. --- ### 15 Ways to Increase Revenue with Shopify Plus Data and Reporting > Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - Published: 2020-06-30 - Modified: 2023-10-21 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/ - Translation Priorities: Optional What’s Inside How to increase your number of second purchases. Several methods to increase your Average Order Value (AOV). Multiple tactics and examples you can leverage to turn prospects into buyers. There’s much more inside the eBook. Gain Repeat Purchases Did you know it’s 5x more expensive to acquire new customers than re-engaging the ones you already have?  In fact, customers who purchase a second time are 53% likely to make a third purchase. If that customer makes a third purchase, they’re 64% likely to make a fourth. Your most valuable customers are those who’ve purchased more than once. Because of this, it’s vital for your brand to retain and re-engage these active customers. Tactics You Can Implement Right Away To create the best experience for your customers, there are 15 different tactics you can use right away, inside your e-commerce store, to encourage customers to continue buying from you. Download the eBook to gain access to all these tactics and find out how you can automate your team’s repetitive marketing tasks to save time, freeing you to focus on growth. --- ### Débloquez des opportunités marketing avec vos données Shopify Plus > Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/ - Translation Priorities: Optional Contenu Comment l’automatisation du marketing par l’IA accélère le délai de rentabilisation et soutient la croissance de votre entreprise. Un moyen de prédire automatiquement la valeur future de chaque client. Le moyen le plus rapide d’augmenter la valeur vie client sans passer des mois à intégrer un nouvel élément de technologie marketing. Modulez votre activité Les technologies marketing sont très utiles pour ne pas se laisser distancer par ses concurrents. Mais ajouter de nouveaux éléments à votre pile technologique pose le problème de la gestion globale. Tout ceci submerge les marketeurs et les force à se concentrer sur les tâches manuelles et répétitives, les éloignant du travail plus créatif et plus rentable pour lequel ils ont pourtant été recrutés. Bonne nouvelle : avec votre boutique Shopify Plus, vous pouvez automatiser les tâches répétitives et même voir une prédiction de la valeur future de chaque client tout en gagnant du temps pour vous et votre équipe. Développez votre entreprise grâce à la fidélité La fidélité est plus importante que jamais. De fait, les clients fidèles dépensent 67 % de plus en produits et services que les nouveaux clients. Téléchargez le livre blanc pour découvrir comment lancer rapidement un programme de fidélité pour votre boutique Shopify Plus et augmenter votre Customer Lifetime Value (CLV). Dominique Moretti, Email Marketing Lead | Tiger Mist "Nous voulions une plateforme qui évoluerait en même temps que nous et qui ne deviendrait pas obsolète. Nous voulions être en mesure de personnaliser nos communications en fonction des préférences des clients en matière... --- ### 5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook] > Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19. - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/ - Translation Priorities: Opcional What’s Inside First-hand insights from brands successfully using digital marketing to accelerate business outcomes, including:Cue Clothing Co. Brand Alley World RemiteBagsRuntastic City Beach Why now, more than ever, brands must unify their customer data to gain a single view of the customer How brands benefit from focusing on customer lifecycle marketingWhy engaging customers at every single touchpoint matters (even when true omnichannel marketing isn’t an option)Why delivering 1:1 personalized customer experiences is critical for building customer loyaltyTips for aligning your objectives to digital-led strategies and tactics that drive resultsFirst-hand insights from brands Traditional retail will never be the same Even before the onset of COVID-19, long-established retail models were being challenged. But the threat of the virus delivered the final blow as many countries were forced into nationwide lockdowns. Nearly all retailers (save for a select few) have had to close their doors, eliminating an important customer touchpoint, not to mention losing their in-store revenue. The result: Traditional retail, as we knew it, is forever changed. Brands that responded to COVID-19 with a digital-led strategy are still driving business results The good news: Retail brands that have prioritized or completely shifted to a digital-led strategy are still delivering engaging customer experiences and still driving business results. But for those brands still accustomed to the old ways of retail, or those just now transitioning, what does a successful digital-led strategy require? In this ebook, we share with you the 5 ingredients of a digital-led strategy that helps brands drive business results. Inside, clients... --- ### Vous avez une boutique Magento 2 ? > Erfahren Sie, wie AI-gestützte Tools zur Marketingautomation Magento 2-Daten nutzen, um die Time-to-Value zu verkürzen und das Unternehmenswachstum zu steigern. - Published: 2020-06-30 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/ - Translation Priorities: Optional Contenu Comment l’automatisation du marketing par l’IA accélère le délai de rentabilisation et soutient la croissance de votre entreprise. Un moyen de prédire automatiquement la valeur future de chaque client. Le moyen le plus rapide d’augmenter le Customer Lifecycle Value (CLV)sans passer des mois à intégrer un nouvel élément de technologie marketing. Modulez votre activité Les technologies marketing sont très utiles pour ne pas se laisser distancer par ses concurrents. Mais ajouter de nouveaux éléments à votre pile technologique pose le problème de la gestion globale. Tout ceci submerge les marketeurs et les force à se concentrer sur les tâches manuelles et répétitives, les éloignant du travail plus créatif et plus rentable pour lequel ils ont pourtant été recrutés. Bonne nouvelle : avec votre boutique Magento 2, vous pouvez automatiser les tâches répétitives et même voir une prédiction de la valeur future de chaque client tout en gagnant du temps pour vous et votre équipe. Développez votre entreprise grâce à la fidélité La fidélité est plus importante que jamais. De fait, les clients fidèles dépensent 67 % de plus en produits et services que les nouveaux clients. Téléchargez le livre blanc pour découvrir comment lancer rapidement un programme de fidélité pour votre boutique Magento 2 et augmenter votre Customer Lifecycle Value (CLV). Paul Martin, Online and SEO Marketers | Axminister Tools & Machinery "SAP Emarsys nous a montré une source inédite de revenus. En exploitant les achats de nos clients et leur connaissance des produits, ils ont trouvé des centaines de produits réapprovisionnables. Traiter... --- ### Cómo la automatización del marketing por IA acelera el tiempo para convertirlo en valor para Magento 2 > Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/ - Translation Priorities: Opcional Qué incluye How AI Cómo la automatización del marketing por IA acelera la conversión del tiempo en valor y da soporte al crecimiento empresarial. Una forma de predecir automáticamente el valor futuro de cada cliente. La manera más rápida de aumentar el valor de tiempo de vida del cliente sin pasar meses con la integración de una nueva pieza de tecnología de marketing. Escale su negocio La tecnología de marketing es lo mejor que puede usar una marca para mantener el ritmo de los competidores. Pero la adición de más tecnología a su conjunto de tecnología incluye el problema de gestionarlo todo. Esto sobrepasa a los expertos en marketing y les fuerza a centrarse en múltiples tareas manuales y repetitivas y les aleja del trabajo provechoso y creativo que se supone que deben realizar. La buena noticia es que, con su tienda Magento 2, puede automatizar las tareas repetitivas e incluso ver una predicción del valor futuro de cada cliente, al tiempo que ahorra horas para usted y su equipo. Haga crecer su empresa con lealtad La lealtad importa, ahora más que nunca. De hecho, los clientes leales gastan un 67 % más en productos y servicios que los nuevos clientes. Descargue el libro blanco para averiguar cómo puede lanzar rápidamente un programa de lealtad para su tienda Magento 2 y aumentar su VTVC (Valor del Tiempo de Vida del Cliente). Paul Martin "SAP Emarsys vino a nosotros con una oportunidad de ingresos infrautilizada. Usando la información sobre compras y productos de nuestros... --- ### 15 Möglichkeiten, um Ihren Umsatz mit E-Commerce-Daten zu erhöhen > Your e-commerce data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your e-commerce data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-e-commerce-data/ - Translation Priorities: Optional Das sind die Themen ● Wie Sie einen der besten Kanäle nutzen können, um mehr Wiederholungskäufe zu erzielen. ● Wie Sie das Einkaufserlebnis Ihrer Kunden verbessern und so aktiv Wiederholungskäufe steigern können. ● Hilfreiche Beispiele und Tactics, die Sie sofort anwenden können, um aus potenziellen Kunden Käufer zu machen. Wiederholungskäufe steigern Es ist fünfmal teurer, einen neuen Kunden zu gewinnen, als einen Bestandskunden zu behalten. Die gute Nachricht ist: Ein Kunde, der einen zweiten Kauf tätigt, tätigt mit einer Wahrscheinlichkeit von 53% auch einen dritten Kauf. Und nach diesem dritten Kauf liegt die Chance für einen vierten Kauf bei 64%. Da der Umsatz einer Marke zu 80% von nur 20% der Kunden erzielt wird, verbessert es die Geschäftsergebnisse, wenn Sie Ihre aktivsten Kunden langfristig binden und/oder zurückgewinnen. SAP Emarsys Tactics, die Sie sofort implementieren können Um Ihren Kunden das bestmögliche Erlebnis zu bieten, gibt es 15 verschiedene Taktiken, die Sie sofort innerhalb Ihres E-Commerce-Stores nutzen können, um Kunden dazu anzuregen, weiter bei Ihnen zu kaufen. Laden Sie das E-Book herunter, um auf all diese Taktiken zuzugreifen und herauszufinden, wie Sie repetitive Marketing-Tasks Ihres Teams automatisieren können, um Zeit zu sparen und Ihren Fokus auf Ihr Unternehmenswachstum legen zu können. --- ### 15 Möglichkeiten, um Ihren Umsatz mit Magento 2-Daten zu steigern > Your Magento 2 data makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with your Magento 2 data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-your-magento-2-data/ - Translation Priorities: Optional Das sind die Themen Wie Sie einen der besten Kanäle nutzen können, um mehr Wiederholungskäufe zu erzielen. Wie Sie das Einkaufserlebnis Ihrer Kunden verbessern und so aktiv Wiederholungskäufe steigern können. Hilfreiche Beispiele und Tactics, die Sie sofort anwenden können, um aus potenziellen Kunden Käufer zu machen. Wiederholungskäufe steigern Es ist fünfmal teurer, einen neuen Kunden zu gewinnen, als einen Bestandskunden zu behalten.  Die gute Nachricht ist: Ein Kunde, der einen zweiten Kauf tätigt, tätigt mit einer Wahrscheinlichkeit von 53% auch einen dritten Kauf. Und nach diesem dritten Kauf liegt die Chance für einen vierten Kauf bei 64%. Da der Umsatz einer Marke zu 80% von nur 20% der Kunden erzielt wird, verbessert es die Geschäftsergebnisse, wenn Sie Ihre aktivsten Kunden langfristig binden und/oder zurückgewinnen. SAP Emarsys Tactics, die Sie sofort implementieren können Um Ihren Kunden das bestmögliche Erlebnis zu bieten, gibt es 15 verschiedene Taktiken, die Sie sofort innerhalb Ihres E-Commerce-Stores nutzen können, um Kunden dazu anzuregen, weiter bei Ihnen zu kaufen. Laden Sie das E-Book herunter, um auf all diese Taktiken zuzugreifen und herauszufinden, wie Sie repetitive Marketing-Tasks Ihres Teams automatisieren können, um Zeit zu sparen und den Fokus auf Ihr Unternehmenswachstum zu legen. --- ### 15 Möglichkeiten, um Ihren Umsatz mit Shopify Plus-Daten zu steigern > Shopify Plus data and reporting makes it easy to increase repeat purchases. Learn how to enhance the customer experience and grow revenue with shopify data. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/15-ways-to-increase-revenue-with-shopify-plus-data-and-reporting/ - Translation Priorities: Optional Das sind die Themen ● Wie Sie einen der besten Kanäle nutzen können, um mehr Wiederholungskäufe zu erzielen. ● Wie Sie das Einkaufserlebnis Ihrer Kunden verbessern und so aktiv Wiederholungskäufe steigern können. ● Hilfreiche Beispiele und Tactics, die Sie sofort anwenden können, um aus potenziellen Kunden Käufer zu machen. Wiederholungskäufe steigern Es ist fünfmal teurer, einen neuen Kunden zu gewinnen, als einen Bestandskunden zu behalten.  Die gute Nachricht ist: Ein Kunde, der einen zweiten Kauf tätigt, tätigt mit einer Wahrscheinlichkeit von 53% auch einen dritten Kauf. Und nach diesem dritten Kauf liegt die Chance für einen vierten Kauf bei 64%. Da der Umsatz einer Marke zu 80% von nur 20% der Kunden erzielt wird, verbessert es die Geschäftsergebnisse, wenn Sie Ihre aktivsten Kunden langfristig binden und/oder zurückgewinnen. SAP Emarsys Tactics, die Sie sofort implementieren können Um Ihren Kunden das bestmögliche Erlebnis zu bieten, gibt es 15 verschiedene Taktiken, die Sie sofort innerhalb Ihres E-Commerce-Stores nutzen können, um Kunden dazu anzuregen, weiter bei Ihnen zu kaufen. Laden Sie das E-Book herunter, um auf all diese Taktiken zuzugreifen und herauszufinden, wie Sie repetitive Marketing-Tasks Ihres Teams automatisieren können, um Zeit zu sparen und den Fokus auf Ihr Unternehmenswachstum zu legen. --- ### Aktivieren Sie mit Ihren Shopify Plus-Daten neue Möglichkeiten im Marketing > Learn how AI-powered marketing automation tools leverage Shopify Plus data to accelerate time to value and support business growth. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-shopify/ - Translation Priorities: Optional Inhalt Wie AI-Marketingautomation die Time-to-Value beschleunigt und das Wachstum Ihres Unternehmens unterstützt. Wie Sie den zukünftigen Customer-Value eines jeden Kunden automatisch prognostizieren. Wie Sie so schnell wie möglich den Customer-Lifetime-Value erhöhen, ohne Monate für die Integration einer neuen Marketingtechnologie investieren zu müssen. Skalierbarkeit Ihres Unternehmens Intelligente Marketingtechnologie ist die Lösung, um mit der Konkurrenz Schritt zu halten. Wenn Sie jedoch weitere Technologie-Versatzstücke zu Ihren bestehenden Technologielösungen hinzufügen, wird es oft schwierig, alle Bereiche zu verwalten. Viele Marketer werden regelrecht überschüttet und sind gezwungen, sich auf mehrere manuelle, sich wiederholende Aufgaben zu konzentrieren. Das wiederum zieht sie von ihrer eigentlichen Aufgabe – der profitablen, kreativen Arbeit – ab. Das können Sie ganz leicht vermeiden. Dank Shopify Plus können Sie ganz einfach repetitive Aufgaben automatisieren und sogar Prognosen zum zukünftigen Customer-Value eines jeden Kunden stellen. Dabei sparen Sie und Ihr Team viel Zeit, die Sie gewinnbringender einsetzen können. Loyalty lässt Ihr Unternehmen wachsen Loyalty ist heute wichtiger denn je. Loyalty-Kunden geben faktisch 67% mehr für Produkte und Dienstleistungen aus, als neue Kunden. In unserem Whitepaper erfahren Sie, wie Sie schnell ein Loyalty-Programm für Ihren Shopify Plus Store starten und Ihren CLTV (Customer-Lifetime-Value) erhöhen können. Dominique Moretti, Email Marketing Lead | Tiger Mist "Wir wollten eine Plattform, mit der wir wachsen können, anstatt aus ihr herauszuwachsen. Zudem war es nötig, die Kommunikation entsprechend den spezifischen Inhalten und Kanalpräferenzen unserer Kunden zu personalisieren und dabei auch ihre Lifecycle-Phase zu berücksichtigen. " --- ### 5 stratégies de croissance pour attirer les clients pendant la période des fêtes > Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/ - Translation Priorities: Optional Ce guide explore cinq stratégies basées sur les données qui augmentent le revenu et la croissance de la clientèle pendant l’intense période des fêtes. Le chapitre 1 s’intéresse aux moyens éprouvés d’optimiser vos efforts d’acquisition pendant les fêtes. Le chapitre 2 aborde le défi d’amener le client qui n’a acheté qu’une seule fois chez vous à revenir et à acheter de nouveau. Le chapitre 3 explore l’augmentation du revenu des fêtes en apportant de petits changements au panier moyen. Le chapitre 4 se penche sur les tactiques de rétention client pendant les fêtes. Le chapitre 5 s’articule autour du retail et traite de la façon de stimuler les ventes en magasin. Une semaine durant les fêtes peut rapporter de 3 à 4X le revenu d’une semaine normale, mais ce n’est pas facile Qu’il s’agisse de l’importance excessive accordée à la recherche de leads et à l’offre de réductions globales ou des difficultés en temps réel de l’acquisition de données et du suivi des changements dans les habitudes d’achat, les marketeurs luttent pour surmonter des obstacles difficiles pendant la période du shopping des fêtes. Lorsque les budgets sont serrés et que les ressources ne suffisent plus, les marketeurs n’ont qu’une seule option : exploiter la technologie basée sur les données pour optimiser les campagnes des fêtes. De petits changements stratégiques peuvent donner d’énormes résultats pendant les fêtes Ce guide est conçu pour aider les marketeurs à traverser avec succès la période agitée des fêtes de fin d’année et à générer de la croissance — et vous... --- ### 5 Growth Strategies to Attract Customers This Holiday Season > Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle. - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/ - Translation Priorities: Optional This playbook explores five data-driven strategies that increase revenue and customer growth during the busy holiday season. Chapter 1 looks at proven ways to optimize your holiday acquisition efforts. Chapter 2 tackles the challenge of getting customers who bought from you only once to come back and buy again. Chapter 3 explores increasing holiday revenue by making small changes in AOV. Chapter 4 dives into holiday customer retention tactics. Chapter 5 rallies around retail and discusses how to drive brick-and-mortar sales. A Holiday Week Can Produce 3-4X the Revenue of a Regular Week, but It’s Not Easy From an overemphasis on pursuing leads and offering blanket discounts to the real-time difficulties of capturing data and tracking changes in shopping habits, marketers struggle to overcome tough obstacles during the holiday shopping season. When budgets are tight and resources are overwhelmed, marketers have only one option: leverage data-driven technology to optimize holiday campaigns. Little Strategic Changes Can Deliver Huge Holiday Results This playbook is designed to help marketers successfully navigate and achieve growth during the turbulent year-end holidays — and you don’t have to reinvent the wheel. For example, a small tweak in your “Increase AOV” strategy can earn your brand significant increases in revenue. The five strategies (each with a set of tactics) outlined in this playbook have been proven to drive long-term business growth throughout the holidays. --- ### So sorgen Sie mit Loyalty-Programmen für echte Markenbotschafter > Ist Customer Loyalty wirklich so wichtig? Hier erfahren Sie, wieSie durch leistungsstarke Loyalty-Programme für echte Markenbotschafter sorgen undso den Customer-Lifetime-Value um bis zu 306% steigern können. - Published: 2020-06-30 - Modified: 2020-10-14 - URL: https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/ - Translation Priorities: Optional Das sind die Themen Die größten Fehler & Missverständnisse rund um Kundentreue - So bringen Sie Ihr Unternehmen wieder auf Kurs, und sparen dabei noch Geld. Der schnellste Weg, um mit Ihrem Treueprogramm Empfehlungsmarketing zu etablieren. So müssen Sie sich keine Gedanken mehr über Ihren Loyalty-Plan machen und können stattdessen Kundendaten sofort nutzen, um den Kunden-LTV zu erhöhen. Ist Kundentreue wirklich so wichtig? Es ist fünfmal einfacher, einen Kunden zu halten, als einen neuen dazuzugewinnen. Ein Treueprogramm ist dabei ein gutes Hilfsmittel, damit Ihre Kunden nicht zur Konkurrenz abwandern. US-Unternehmen verlieren jedes Jahr ca. 137 Mrd. Dollar, wenn unzufriedene Kunden zu Mitbewerbern wechseln. Vermeiden Sie diese Fehler bei Ihrem Treueprogramm, damit Ihre Kunden glücklich und aktiv bleiben Wussten Sie, dass 75% aller Treueprogramme innerhalb von zwei Jahren nach Einführung scheitern? Kunden erwarten ein gewisses Maß an individueller Betreuung. Wenn Sie aber die Bedürfnisse Ihrer Kunden nicht genau kennen, sollten Sie unser Whitepaper herunterladen und mehr darüber erfahren, wie Sie eine effiziente Loyalty-Strategie erstellen. --- ### Creating Real Brand Advocates through Loyalty Programs > Find out what marketers get wrong about customer loyalty and how you can course correct to save your company a hefty amount of money. - Published: 2020-06-30 - Modified: 2021-01-21 - URL: https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/ - Translation Priorities: Optional What’s Inside Find out what marketers get wrong about customer loyalty and how you can course correct to save your company a hefty amount of money. The fastest way to create word-of-mouth marketing through your loyalty program. How you can stop fretting over a loyalty plan and instead leverage customer data right away to increase customer LTV. Is Customer Loyalty Really that Important? Since it’s 5x easier to retain a customer than acquire a new one, a customer loyalty program allows your company to keep customers instead of watching them flock to your competitors. US brands lose around $137 billion every year when dissatisfied customers buy from the competition. Bypass These Mistakes to Keep Customers Happy and Engaged in Your Loyalty Program Did you know 75% of loyalty programs fail within two years of launching? Customers expect a certain level of treatment, but if a marketing team can’t deliver, customers may leave forever. Download the whitepaper and find out how you can create an effective loyalty plan and generate more customers. --- ### Haben Sie einen Magento 2 Store? > Learn how AI-powered marketing automation tools leverage Magento 2 data to accelerate time to value and support business growth. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/business-growth-time-to-value-magento/ - Translation Priorities: Optional Inhalt Wie AI-Marketingautomation die Time-to-Value beschleunigt und das Wachstum Ihres Unternehmens unterstützt. Wie Sie den zukünftigen Customer-Value eines jeden Kunden automatisch prognostizieren können. Wie Sie so schnell wie möglich den Customer-Lifetime-Value erhöhen, ohne Monate für die Integration einer neuen Marketingtechnologie investieren zu müssen. Skalierbarkeit Ihres Unternehmens Intelligente Marketingtechnologie ist die Lösung, um mit der Konkurrenz Schritt zu halten. Wenn Sie jedoch weitere Technologie-Versatzstücke zu Ihren bestehenden Technologielösungen hinzufügen, wird es oft schwierig, alle einzelnen Bereiche zu verwalten. Marketer werden oft regelrecht überschüttet und sind gezwungen, sich auf mehrere manuelle, sich wiederholende Aufgaben zu konzentrieren. Das wiederum zieht sie von ihrer eigentlichen Aufgabe – der profitablen, kreativen Arbeit – ab. Dieses Problem kann ganz leicht behoben werden. Dank Magento 2 können Sie ganz einfach repetitive Aufgaben automatisieren und sogar Prognosen zum zukünftigen Customer-Value eines jeden Kunden stellen. Dabei sparen Sie und Ihr Team viel Zeit, die Sie gewinnbringender einsetzen können. Loyalty lässt Ihr Unternehmen wachsen Kundentreue ist heute wichtiger denn je. Loyalty-Kunden geben faktisch 67% mehr für Produkte und Dienstleistungen aus, als neue Kunden. In unserem Whitepaper erfahren Sie, wie Sie schnell ein Loyalty-Programm für Ihren Magento 2 Store starten und Ihren CLTV (Customer-Lifetime-Value) erhöhen können. Paul Martin, Online and SEO Marketers | Axminister Tools & Machinery "SAP Emarsys kam mit einer unausgeschöpften Umsatzmöglichkeit zu uns. Durch die Analyse unserer Kundenkäufe und Produkte fand das Team von SAP Emarsys Hunderte von wiederaufstockbaren Produkten. Durch die Abarbeitung dieser Use Cases rechnen wir in den nächsten 60 Tagen mit einem Umsatz von £300. 000.... --- ### 5 Ingredients of a Digital-Led Strategy That Drives Business Results [ebook] > Learn from SAP Emarsys clients the 5 crucial ingredients necessary to successfully shift your brand to digital marketing and respond to COVID-19. - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/5-ingredients-of-a-digital-retail-strategy-that-drives-business-results/ - Translation Priorities: Optional What’s Inside First-hand insights from brands successfully using digital marketing to accelerate business outcomes, including:Cue Clothing Co. Brand Alley World RemiteBagsRuntastic City Beach Why now, more than ever, brands must unify their customer data to gain a single view of the customer How brands benefit from focusing on customer lifecycle marketingWhy engaging customers at every single touchpoint matters (even when true omnichannel marketing isn’t an option)Why delivering 1:1 personalized customer experiences is critical for building customer loyaltyTips for aligning your objectives to digital-led strategies and tactics that drive resultsFirst-hand insights from brands Traditional retail will never be the same Even before the onset of COVID-19, long-established retail models were being challenged. But the threat of the virus delivered the final blow as many countries were forced into nationwide lockdowns. Nearly all retailers (save for a select few) have had to close their doors, eliminating an important customer touchpoint, not to mention losing their in-store revenue. The result: Traditional retail, as we knew it, is forever changed. Brands that responded to COVID-19 with a digital-led strategy are still driving business results The good news: Retail brands that have prioritized or completely shifted to a digital-led strategy are still delivering engaging customer experiences and still driving business results. But for those brands still accustomed to the old ways of retail, or those just now transitioning, what does a successful digital-led strategy require? In this ebook, we share with you the 5 ingredients of a digital-led strategy that helps brands drive business results. Inside, clients... --- ### 5 Marketingstrategien, mit denen Sie während des Feiertagsgeschäfts Ihren Kundenstamm vergrößern können > Le succès des fêtes dépend de la qualité de la planification et de l'optimisation des campagnes. Découvrez comment des stratégies marketing dédiées aux fêtes peuvent vous aider à augmenter votre revenu et clientèle. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/de/learn/white-papers/5-holiday-marketing-strategies-to-grow-customer-base/ - Translation Priorities: Optional Das sind die Themen In diesem Playbook stellen wir Ihnen fünf datenbasierte Strategien vor, mit denen Sie den Umsatz und den Kundenzuwachs während des Feiertagsgeschäfts steigern können. Kapitel 1 behandelt bewährte Methoden zur Optimierung Ihrer Akquise während des Feiertagsgeschäfts. In Kapitel 2 beschäftigen wir uns damit, wie Sie Kunden, die nur einmal bei Ihnen gekauft haben, zurückgewinnen. In Kapitel 3 erfahren Sie, wie Sie mit kleinen Änderungen am durchschnittlichen Bestellwert Ihre Einnahmen steigern können. In Kapitel 4 geht es um Taktiken zur Kundenbindung. Kapitel 5 beschäftigt sich mit dem Einzelhandel und der Verkaufssteigerung in stationären Geschäften. Vor den Feiertagen können Sie in einer Woche 3-4x so viel Umsatz erzielen, wie in einer gewöhnlichen Woche. Aber einfach ist das nicht. Abgesehen von der Jagd nach neuen Leads, dem Anbieten von Pauschalrabatten oder den Schwierigkeiten beim Erfassen von Daten und Änderungen im Kaufverhalten, gibt es für Marketer noch einige andere Herausforderungen. Wenn das Budget knapp ist und die Ressourcen aufgebraucht sind, haben Marketer nur eine Option: Sie müssen ihre Feiertagskampagnen mit datengetriebenen Technologien unterstützen. Kleine strategische Änderungen für große Ergebnisse Dieses Playbook wurde entwickelt, damit Marketer erfolgreich durch die turbulente Zeit am Jahresende kommen und mehr Wachstum erzielen können. Dabei müssen Sie das Rad nicht neu erfinden. Manchmal reicht schon eine kleine Optimierung Ihres durchschnittlichen Bestellwerts, um Ihrer Marke signifikante Umsatzsteigerungen zu bringen. Die fünf Strategien (und die dazugehörigen Taktiken) in diesem Playbook haben sich für das langfristige Unternehmenswachstum während der Feiertage bewährt --- ### Créer de véritables ambassadeurs de marque grâce à des programmes de fidélisation > La fidélité client est-elle réellement importante? Découvrez comment créer de véritables ambassadeurs de la marque grâce à de puissants programmes de fidélisation et augmentez la Customer Lifetime Value de 306 %. - Published: 2020-06-30 - Modified: 2020-09-16 - URL: https://emarsystest.com/learn/white-papers/creating-real-brand-advocates-through-loyalty-programs/ - Translation Priorities: Optional Découvrez les aspects de la fidélité client sur lesquels les marketeurs se trompent et comment vous pouvez rectifier le tir pour faire économiser beaucoup d’argent à votre entreprise. Le moyen le plus rapide de créer un marketing du bouche-à-oreille grâce à votre programme de fidélité. Comment cesser de vous tracasser au sujet d’un programme de fidélité et, à la place, exploiter immédiatement les données clients pour augmenter la valeur vie client. La fidélité client est-elle vraiment si importante ? Puisqu’il est 5 fois plus facile de retenir un client que d’en acquérir un nouveau, un programme de fidélité client permet à votre entreprise de garder les clients plutôt que de les voir affluer chez vos concurrents. Les marques américaines perdent environ 137 milliards de dollars chaque année lorsque des clients insatisfaits achètent chez la concurrence. Contournez ces erreurs pour garder vos clients heureux et engagés dans votre programme de fidélité Saviez-vous que 75 % des programmes de fidélité échouent dans les deux ans qui suivent leur lancement ? Les clients s’attendent à un certain niveau de traitement, mais si vous n’êtes pas certain de ce que les clients désirent, téléchargez le livre blanc et découvrez comment créer un programme de fidélité efficace. --- ### Accélérer la croissance dans l’e-commerce > Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/time-to-value/ - Translation Priorities: Optional Le Time-to-Value dans l’e-commerce représente une préoccupation majeure pour les marketeurs qui ont besoin de savoir dans quel délai une nouvelle technologie donnera des résultats et s’avèrera être un bon investissement. Qu’est-ce que le Time-to-Value et quel est son impact sur les objectifs de l’entreprise. L’automatisation et l’IA peuvent considérablement réduire le Time-to-Value et accélérer la génération de revenus. Mettez en place des solutions plus rapidement pour accélérer votre croissance en quelques jours et non en mois Jusqu’à aujourd’hui, les plateformes de marketing vous étaient proposées entièrement vides, sans données. Vous et votre équipe marketing devez saisir tout ce dont vous avez besoin et cela prend un temps précieux. Et si vous pouviez utiliser des solutions dès le premier jour ? Là où d’autres mettent généralement 90 jours à développer et lancer des solutions, vous pourriez déjà avoir 3 mois de résultats. Il vous faut une plateforme avec des solutions clés en main propres à votre secteur Pas besoin d’être mathématicien pour gagner du terrain dans le monde digital. Pas besoin de tout savoir sur un outil technologique pour obtenir des résultats. En réalité, le Time-to-Value est amélioré lorsque vous avez une plateforme marketing gérée par l’IA qui peut automatiser des centaines de campagnes et des millions d’interactions. Ce livre blanc gratuit explique comment une plateforme marketing avec des solutions intégrées propres au secteur réduit le Time-to-Value(Time-to-Value) vous permettant d’automatiser les tâches chronophages et coûteuses en ressources et de mettre en œuvre de nouvelles campagnes plus rapidement et plus efficacement. --- ### Comment l’IA impacte l’e-commerce - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/ - Translation Priorities: Optional Estimer la Customer Lifetime Value (CLTV), la probabilité d’achat et le chiffre d’affaires trimestrielComprendre quels clients et quels segments risquent de passer en phase de churn et créer du contenu susceptible de faire écho chez euxDevancer les clients en automatisant l’exécution de next best offers, de contenu one-to-one et des incitations personnalisées de manière flexible 85% of marketers say AI will have “significant impact” on the marketing industry in the next five years. Artificial Intelligence marketing unearths new revenue streams, identifies unseen segments worth pursuing, and identifies content/offers likely to resonate with those segments. Without AI, marketers don’t even know what they don’t know. Learn more about how AI is helping online retailers like BrandAlley completely revolutionize their marketing 85 % des marketeurs savent que l’IA aura un impact significatif sur l’industrie marketing au cours des cinq prochaines années. Le marketing basé sur l’intelligence artificielle révèle de nouvelles sources de recettes, identifie des segments inédits à poursuivre et des contenus/offres susceptibles de parler à ces segments. En fait, sans recours à l’IA, beaucoup de professionnels du marketing ne savent même pas ce qu’ils ignorent. Découvrez comment l’IA aide les vendeurs en ligne comme BrandAlley à révolutionner totalement leur marketing. --- ### Mit Treueprogrammen echte Markenbotschafter schaffen > Die größten Fehler & Missverständnisse rund um Kundentreue – So bringen Sie Ihr Unternehmen wieder auf Kurs, und sparen dabei noch Geld. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/?post_type=whitepapers&p=49833 - Translation Priorities: Optional Das sind die Themen Die größten Fehler & Missverständnisse rund um Kundentreue – So bringen Sie Ihr Unternehmen wieder auf Kurs, und sparen dabei noch Geld. Der schnellste Weg, um mit Ihrem Treueprogramm Empfehlungsmarketing zu etablieren. So müssen Sie sich keine Gedanken mehr über Ihren Loyalty-Plan machen und können stattdessen Kundendaten sofort nutzen, um den Kunden-LTV zu erhöhen. Ist Kundentreue wirklich so wichtig? Es ist fünfmal einfacher, einen Kunden zu halten, als einen neuen dazuzugewinnen. Ein Treueprogramm ist dabei ein gutes Hilfsmittel, damit Ihre Kunden nicht zur Konkurrenz abwandern. US-Unternehmen verlieren jedes Jahr ca. 137 Mrd. Dollar, wenn unzufriedene Kunden zu Mitbewerbern wechseln. Vermeiden Sie diese Fehler bei Ihrem Treueprogramm, damit Ihre Kunden glücklich und aktiv bleiben Wussten Sie, dass 75% aller Treueprogramme innerhalb von zwei Jahren nach Einführung scheitern? Kunden erwarten ein gewisses Maß an individueller Betreuung. Wenn Sie aber die Bedürfnisse Ihrer Kunden nicht genau kennen, sollten Sie unser Whitepaper herunterladen und mehr darüber erfahren, wie Sie eine effiziente Loyalty-Strategie erstellen. --- ### How to Keep Customers for Life - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/ - Translation Priorities: Optional Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online retailers truly understand the customer lifetime value, they will not be able to direct marketing budget in an optimized way or drive lifecycle marketing towards these larger strategic goals. This is why the single customer view (SCV) is so vital. Recent developments in the e-commerce landscape create both opportunities and challenges for retailers and marketers. Now, more than ever before, there are countless sources from which to create a SCV, and this can be dynamic. SCV and persona modelling have practical uses for predicting future behavior. Through machine learning, retailers can then deliver more valuable, targeted messages at scale. This whitepaper dispels some of the myths about digital marketing in the era of the changing consumer and helps retailers understand the true value of the single customer view and how to leverage this for real growth and competitive advantage. In this whitepaper you’ll learn more about: Data optimization, personalization, and software gapsThe top trends for 2019How City Beach transformed their strategy with SAP Emarsys Download the whitepaper now! --- ### Schnelleres E-commerce-Wachstum erreichen > Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/time-to-value/ - Translation Priorities: Optional Das sind die Themen Time-to-Value ist im E-Commerce für Marketer ein zentrales Anliegen. Denn Marketer müssen wissen, wie schnell eine neue Technologie Ergebnisse liefern kann, und nachweisen, dass sich eine Tech-Investition gelohnt hat. Was ist „Time-to-Value“ und wie beeinflusst sie Ihre Unternehmensziele? Automation und AI können die Time-to-Value deutlich verkürzen und den Umsatz ankurbeln. Lösungen aktivieren, um Wachstum innerhalb von Tagen statt Monaten zu erzielen Bisher wurden Marketing Plattformen so entwickelt, dass Sie bei Ihnen als Nutzer „leer“ ankommen. Sie enthalten keinerlei Daten. Alles, was diese Plattformen benötigen, um zu funktionieren, müssen Sie und Ihr Team selbst eingeben. Das kostet wertvolle Zeit. Was wäre, wenn Sie Lösungen bereits am ersten Tag ihrer Implementierung aktiveren könnten? Innerhalb der 90 Tage, die die meisten Marken benötigen, um Lösungen zu erstellen und zu launchen, könnten Sie bereits Ergebnisse im Gegenwert von drei Monaten erzielen. Was Sie benötigen: Eine Plattform mit einsatzbereiten, branchenspezifischen Lösungen Sie müssen kein Datenwissenschaftler sein, um in der digitalen Welt Fahrt aufzunehmen. Sie müssen nicht jede Einzelheit über eine Technologie-Lösung wissen, um Ergebnisse zu erzielen. Tatsächlich wird Time-to-Value schneller erreicht, wenn Sie eine Marketing Plattform auf AI-Grundlage nutzen, die Hunderte von Kampagnen und Millionen von Interaktionen automatisieren kann. Dieses kostenlose Whitepaper sieht sich genauer an, wie eine Marketing Plattform mit integrierten, branchenspezifischen Lösungen die Time-to-Value (TTV) reduziert, was Ihnen wiederum ermöglicht, zeit- und ressourcenintensive Aufgaben zu automatisieren und neue Kampagnen schneller und effektiver auf den Markt zu bringen. --- ### Time-To-Value > Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/time-to-value/ - Translation Priorities: Optional Time to value in e-commerce is a critical concern for marketers who need to know how quickly new technology will deliver results and prove that tech was a wise investment. What “time to value” is and how it impacts company objectives. Automation and AI can significantly shorten time to value and grow revenue faster. Activate Solutions Faster to Realize Growth in Days, not Months Up to now, marketing platforms have been designed to come to you empty. There’s no data inside. Everything you’ll need to make it work, you and your marketing team will enter yourselves, and that takes precious time. But what if you could activate solutions on the first day out of implementation? Over the 90-day timeframe it takes most brands to build and launch solutions, you could already have three months’ worth of results. You Need a Platform with Ready-to-Activate Industry-Specific Solutions You don’t have to be a data scientist to gain traction in a digital world. You don’t have to know everything about a piece of tech to get results. In fact, time to value happens faster when you have a marketing platform that runs on AI and can automate hundreds of campaigns and millions of interactions. This free whitepaper takes a look at how a marketing platform with built-in, industry-specific solutions reduces time to value (T2V), which in turn allows you to automate time- and resource-consuming tasks and bring to market new campaigns quicker and more effectively. --- ### Wie AI den E-Commerce beeinflusst - Published: 2020-06-30 - Modified: 2020-11-24 - URL: https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/ - Translation Priorities: Optional Das sind die Themen Customer Lifetime Value (CLTV), Kaufwahrscheinlichkeit und Quartalsumsatz vorhersagenVerstehen, welche Kunden und Segmente mit höherer Wahrscheinlichkeit abwandern und für welche Inhalte sich diese Kunden interessierenPerfekte Kundenansprache – mit automatisierten Next-Best-Offers, 1:1-Inhalten und individualisierten & skalierbaren Incentives 85% aller Marketer sind davon überzeugt, dass AI in den kommenden fünf Jahren „erhebliche Auswirkungen“ auf die Marketingbranche haben wird. Marketing mit Artificial Intelligence bringt neue Umsatzströme zum Vorschein, und identifiziert zuvor ungesehene, lohnenswerte Segmente, Inhalte und Angebote, für die sich diese Segmente interessieren. Ohne AI wissen Marketer oft nicht einmal, was sie alles nicht wissen. Erfahren Sie mehr dazu, wie AI Online-Retailern wie BrandAlley dabei hilft, ihr Marketing zu revolutionieren. Reaktives Marketing stellt für viel zu viele Marketer heutzutage die bedauerliche Praxis dar. Durch Leistungsdruck, schwer zusammenzuführende Technologie-Versatzstücke, und das Unvermögen, den Mehrwert einer einheitlichen, AI-gesteuerten Lösung nachzuweisen, sind Marketer im virtuellen Hamsterrad des Alltagsgeschäfts gefangen. Artificial Intelligence ist eine wegweisende Technologie, die all diese Probleme auf einen Schlag beheben kann. Sie kommt einer Wunderwaffe so nahe, wie nur irgend möglich. --- ### How AI is Driving E-Commerce Impact - Published: 2020-06-30 - Modified: 2021-05-21 - URL: https://emarsystest.com/learn/white-papers/ai-driving-ecommerce-impact/ - Translation Priorities: Optional Predict Customer Lifetime Value (CLTV), buying probability, and quarterly revenueUnderstand which customers and segments are likely to churn and deliver content most likely to resonate with eachGet in front of customers by automating the execution of next-best offers, 1-to-1 content, and individualized incentives at scale 85% of marketers say AI will have “significant impact” on the marketing industry in the next five years. Artificial Intelligence marketing unearths new revenue streams, identifies unseen segments worth pursuing, and identifies content/offers likely to resonate with those segments. Without AI, marketers don’t even know what they don’t know. Learn more about how AI is helping online retailers like BrandAlley completely revolutionize their marketing Reactionary marketing is the unfortunate reality for too many marketers today. Beholden by pressure to perform, disparate pieces of tech to manage, and an inability to prove the value of adopting a unified, AI-driven solution, marketers are stuck in a virtual hamster wheel of business as usual. Artificial intelligence is a game-changing enabling technology that can rectify all of these issues in one fell swoop — it’s as close to a silver bullet as it gets. --- ### 5×5 2019: 5 Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/ - Translation Priorities: Opcional If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years should be a wild ride. Our goal is to ensure that you don’t get left behind as these changes occur and the digital landscape continues to shift. There has been rapid technology growth, and it’s profoundly impacting marketers. We know that human-driven personalization does not scale. Just as machine learning has made it easier for marketers to deal with mountains of data, technologies are being developed and leveraged right now that will further help marketers and customers engage in a mutually beneficial way. It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel marketing. Voice re-emerges as a distinct channel and internet interface. All marketing will be done in real time. Download our whitepaper today to learn more about the digital marketing trends that we believe will play a major role in the industry for the next 5 years. --- ### The Omnichannel Marketer’s Growth Roadmap - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/ - Translation Priorities: Optional Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: How email can serve as the foundation of your omnichannel strategyHow Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale itHow to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence --- ### 5×5 2019: 5 Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/ - Translation Priorities: Optional If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years should be a wild ride. Our goal is to ensure that you don’t get left behind as these changes occur and the digital landscape continues to shift. There has been rapid technology growth, and it’s profoundly impacting marketers. We know that human-driven personalization does not scale. Just as machine learning has made it easier for marketers to deal with mountains of data, technologies are being developed and leveraged right now that will further help marketers and customers engage in a mutually beneficial way. It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel marketing. Voice re-emerges as a distinct channel and internet interface. All marketing will be done in real time. Download our whitepaper today to learn more about the digital marketing trends that we believe will play a major role in the industry for the next 5 years. --- ### How to Keep Customers for Life - Published: 2020-06-30 - Modified: 2020-08-31 - URL: https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/ - Translation Priorities: Optional Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online retailers truly understand the customer lifetime value, they will not be able to direct marketing budget in an optimized way or drive lifecycle marketing towards these larger strategic goals. This is why the single customer view (SCV) is so vital. Recent developments in the e-commerce landscape create both opportunities and challenges for retailers and marketers. Now, more than ever before, there are countless sources from which to create a SCV, and this can be dynamic. SCV and persona modelling have practical uses for predicting future behavior. Through machine learning, retailers can then deliver more valuable, targeted messages at scale. This whitepaper dispels some of the myths about digital marketing in the era of the changing consumer and helps retailers understand the true value of the single customer view and how to leverage this for real growth and competitive advantage. In this whitepaper you’ll learn more about: Data optimization, personalization, and software gapsThe top trends for 2019How City Beach transformed their strategy with SAP Emarsys --- ### The Omnichannel Marketer’s Growth Roadmap - Published: 2020-06-30 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/ - Translation Priorities: Optional Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: How email can serve as the foundation of your omnichannel marketing strategy How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence --- ### Rethinking Your Tech Stack: A Marketer’s Assessment - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/tech-stack-assessment/ - Translation Priorities: Opcional The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue to use multiple solutions to handle narrow, singular tasks. When these various tools all become intermixed as part of one, concocted hodgepodge, serious issues can arise that threaten more than just a disjointed customer experience. Did you know that: Most marketers use 6-10 different tools on a daily basis60% of many marketing budgets go towards integrating and maintaining multiple technologies80% of employees admit to use unvetted software at work Learn if you’re putting your business at risk, and take this interactive assessment to see where you... “stack”... up, and learn what steps you can take to start reducing the amount of tools you’re using in your day-to-day work. --- ### Rethinking Your Tech Stack: A Marketer’s Assessment - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/tech-stack-assessment/ - Translation Priorities: Optional The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue to use multiple solutions to handle narrow, singular tasks. When these various tools all become intermixed as part of one, concocted hodgepodge, serious issues can arise that threaten more than just a disjointed customer experience. Did you know that: Most marketers use 6-10 different tools on a daily basis60% of many marketing budgets go towards integrating and maintaining multiple technologies80% of employees admit to use unvetted software at work Learn if you’re putting your business at risk, and take this interactive assessment to see where you... “stack”... up, and learn what steps you can take to start reducing the amount of tools you’re using in your day-to-day work. --- ### How to Keep Customers for Life - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/how-to-keep-customers-for-life/ - Translation Priorities: Optional Marketers today have so much data they’re not sure how to utilize it effectively with the right tools. Until online retailers truly understand the customer lifetime value, they will not be able to direct marketing budget in an optimized way or drive lifecycle marketing towards these larger strategic goals. This is why the single customer view (SCV) is so vital. Recent developments in the e-commerce landscape create both opportunities and challenges for retailers and marketers. Now, more than ever before, there are countless sources from which to create a SCV, and this can be dynamic. SCV and persona modelling have practical uses for predicting future behavior. Through machine learning, retailers can then deliver more valuable, targeted messages at scale. This whitepaper dispels some of the myths about digital marketing in the era of the changing consumer and helps retailers understand the true value of the single customer view and how to leverage this for real growth and competitive advantage. In this whitepaper you’ll learn more about: Data optimization, personalization, and software gapsThe top trends for 2019How City Beach transformed their strategy with SAP Emarsys Download the whitepaper now! --- ### What Dangers Are Lurking in Your Tech Stack? - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/ - Translation Priorities: Opcional For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets. But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk. In this whitepaper, we’ll discuss: What tech stacks are, how they came to be, and why you should be cautiousThe downside of a giant tech stackWhat Shadow IT is and how it relates to your tech stackWhat marketers can do to align business goals with their technology Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology. --- ### 5×5 2019: 5 Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-5-years-2019/ - Translation Priorities: Optional If the past 5 years are any indication of how fast the marketing industry is moving, the next 5 years should be a wild ride. Our goal is to ensure that you don’t get left behind as these changes occur and the digital landscape continues to shift. There has been rapid technology growth, and it’s profoundly impacting marketers. We know that human-driven personalization does not scale. Just as machine learning has made it easier for marketers to deal with mountains of data, technologies are being developed and leveraged right now that will further help marketers and customers engage in a mutually beneficial way. It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel marketing. Voice re-emerges as a distinct channel and internet interface. All marketing will be done in real time. Download our whitepaper today to learn more about the digital marketing trends that we believe will play a major role in the industry for the next 5 years. --- ### The Omnichannel Marketer’s Growth Roadmap - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-excellence-starts-with-email/ - Translation Priorities: Optional Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: How email can serve as the foundation of your omnichannel strategyHow Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale itHow to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence --- ### Rethinking Your Tech Stack: A Marketer’s Assessment - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/tech-stack-assessment/ - Translation Priorities: Optional The numbers don’t lie — tech stacks and their associated risks can’t be ignored any longer! Many marketing teams continue to use multiple solutions to handle narrow, singular tasks. When these various tools all become intermixed as part of one, concocted hodgepodge, serious issues can arise that threaten more than just a disjointed customer experience. Did you know that: Most marketers use 6-10 different tools on a daily basis60% of many marketing budgets go towards integrating and maintaining multiple technologies80% of employees admit to use unvetted software at work Learn if you’re putting your business at risk, and take this interactive assessment to see where you... “stack”... up, and learn what steps you can take to start reducing the amount of tools you’re using in your day-to-day work. --- ### What Dangers Are Lurking in Your Tech Stack? - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/ - Translation Priorities: Optional For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets. But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk. In this whitepaper, we’ll discuss: What tech stacks are, how they came to be, and why you should be cautiousThe downside of a giant tech stackWhat Shadow IT is and how it relates to your tech stackWhat marketers can do to align business goals with their technology Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology. --- ### How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/ - Translation Priorities: Optional If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just the warm weather campaigns you already have underway. It’s time to look ahead toward the winter months because the most lucrative time of the year – the Q4 holiday season – is only a few months away. We reached out to 10 digital marketing experts to bring you exclusive and insightful tips, tricks, and hacks to help you absolutely smash this upcoming holiday season and drive more sales than ever. Get exclusive insights from experts including: Mike Kaput, Director, Marketing Artificial Intelligence InstituteWilliam Harris, E-commerce Expert, Founder, & CEO, ElumyntMichael Brenner, Keynote Speaker, Author, and CEO, Marketing Insider GroupAndy Crestodina, Strategic Director, Orbit Media Studios Download the eBook now to learn more about how you can dominate the holiday season. --- ### How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/ - Translation Priorities: Opcional If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just the warm weather campaigns you already have underway. It’s time to look ahead toward the winter months because the most lucrative time of the year – the Q4 holiday season – is only a few months away. We reached out to 10 digital marketing experts to bring you exclusive and insightful tips, tricks, and hacks to help you absolutely smash this upcoming holiday season and drive more sales than ever. Get exclusive insights from experts including: Mike Kaput, Director, Marketing Artificial Intelligence InstituteWilliam Harris, E-commerce Expert, Founder, & CEO, ElumyntMichael Brenner, Keynote Speaker, Author, and CEO, Marketing Insider GroupAndy Crestodina, Strategic Director, Orbit Media Studios Download the eBook now to learn more about how you can dominate the holiday season. --- ### How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In - Published: 2020-06-30 - Modified: 2023-01-04 - URL: https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/ - Translation Priorities: Optional If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just the warm weather campaigns you already have underway. It’s time to look ahead toward the winter months because the most lucrative time of the year – the Q4 holiday season – is only a few months away. We reached out to 10 e-commerce marketing experts to bring you exclusive and insightful tips, tricks, and hacks to help you absolutely smash this upcoming holiday season and drive more sales than ever. Get exclusive insights from experts including: Mike Kaput, Director, Marketing Artificial Intelligence Institute William Harris, E-commerce Expert, Founder, & CEO, Elumynt Michael Brenner, Keynote Speaker, Author, and CEO, Marketing Insider Group Andy Crestodina, Strategic Director, Orbit Media Studios Download the eBook now to learn more about how you can dominate the holiday season. --- ### What Dangers Are Lurking in Your Tech Stack? - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/dangers-lurking-tech-stack/ - Translation Priorities: Optional For marketers, technology has become the purpose, not the means. We need to reverse that. Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets. But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk. In this whitepaper, we’ll discuss: What tech stacks are, how they came to be, and why you should be cautiousThe downside of a giant tech stackWhat Shadow IT is and how it relates to your tech stackWhat marketers can do to align business goals with their technology Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology. --- ### The Omnichannel Marketer’s Holiday Domination Guide - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/ - Translation Priorities: Opcional As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help. This guide will identify those challenges and translate them into an effective strategy that will engage customers and win their holiday business. We’ll look at: When to start planning for the 2018 holidays. Results and insights from holidays past. Leveraging technology to deliver 1:1 personalization. Establishing a personalized, consistent brand experience. Download the guide now to learn more about revolutionizing your role and dominating the holiday season. --- ### The Omnichannel Marketer’s Holiday Domination Guide - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/ - Translation Priorities: Optional As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help. This guide will identify those challenges and translate them into an effective strategy that will engage customers and win their holiday business. We’ll look at: When to start planning for the 2018 holidays. Results and insights from holidays past. Leveraging technology to deliver 1:1 personalization. Establishing a personalized, consistent brand experience. Download the guide now to learn more about revolutionizing your role and dominating the holiday season. --- ### The Omnichannel Marketer’s Holiday Domination Guide - Published: 2020-06-30 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketers-holiday-domination-guide/ - Translation Priorities: Optional As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help. This guide will identify those challenges and translate them into an effective omnichannel marketing strategy that will engage customers and win their holiday business. We’ll look at: When to start planning for the 2018 holidays. Results and insights from holidays past. Leveraging technology to deliver 1:1 personalization. Establishing a personalized, consistent brand experience. Download the guide now to learn more about revolutionizing your role and dominating the holiday season. --- ### How Digital Marketers Can Prepare for the Holidays: 10 E-Commerce Experts Weigh In - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/10-e-commerce-experts-weigh-holiday-planning/ - Translation Priorities: Optional If you’re a marketer in e-commerce or retail, you have a busy summer ahead of you, and it’s not just the warm weather campaigns you already have underway. It’s time to look ahead toward the winter months because the most lucrative time of the year – the Q4 holiday season – is only a few months away. We reached out to 10 digital marketing experts to bring you exclusive and insightful tips, tricks, and hacks to help you absolutely smash this upcoming holiday season and drive more sales than ever. Get exclusive insights from experts including: Mike Kaput, Director, Marketing Artificial Intelligence InstituteWilliam Harris, E-commerce Expert, Founder, & CEO, ElumyntMichael Brenner, Keynote Speaker, Author, and CEO, Marketing Insider GroupAndy Crestodina, Strategic Director, Orbit Media Studios Download the eBook now to learn more about how you can dominate the holiday season. --- ### 4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule] - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/ - Translation Priorities: Opcional With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email sits at the core of many of these successful strategies. In this printable, we cover the four emails marketers should set up and test prior to their holiday campaign launch. We also provide an outline for how often marketers should review and refine their campaigns throughout the year. Download this printable for advice that has, on average, helped marketers: Generate 4x more opens with Welcome emails. Achieve 80% higher open rates with Browse Abandon emails. Average a 44% open rate with Abandoned Cart emails. Increase retention of existing customers with Win-back emails. Reach greater overall email success through regular email campaign review and maintenance. Download this printable to start preparing for the holiday season now.   --- ### 4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule] - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/ - Translation Priorities: Optional With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email sits at the core of many of these successful strategies. In this printable, we cover the four emails marketers should set up and test prior to their holiday campaign launch. We also provide an outline for how often marketers should review and refine their campaigns throughout the year. Download this printable for advice that has, on average, helped marketers: Generate 4x more opens with Welcome emails. Achieve 80% higher open rates with Browse Abandon emails. Average a 44% open rate with Abandoned Cart emails. Increase retention of existing customers with Win-back emails. Reach greater overall email success through regular email campaign review and maintenance. Download this printable to start preparing for the holiday season now.   --- ### 4 Holiday Campaigns to Set Up Now [Plus the Marketer’s Maintenance Schedule] - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/4-holiday-email-campaigns-to-set-up-now-printable/ - Translation Priorities: Optional With the holidays quickly approaching, the best-prepared marketers have already started to put their year-end holiday plans together, and email sits at the core of many of these successful strategies. In this printable, we cover the four emails marketers should set up and test prior to their holiday campaign launch. We also provide an outline for how often marketers should review and refine their campaigns throughout the year. Download this printable for advice that has, on average, helped marketers: Generate 4x more opens with Welcome emails. Achieve 80% higher open rates with Browse Abandon emails. Average a 44% open rate with Abandoned Cart emails. Increase retention of existing customers with Win-back emails. Reach greater overall email success through regular email campaign review and maintenance. Download this printable to start preparing for the holiday season now.   --- ### 5×5 2018: 5 Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/ - Translation Priorities: Optional Before the digital age, the biggest and best brands had just that — a brand, over which they had complete control. Today, a brand gets its power not from an agency, but from the data it collects and how it uses it to serve its customers. Customers now expect data-driven, personalized experiences, and they want to be the ones in control of how brands use their data — and this rapid change shows no signs of stopping. With the future focusing on data-driven marketing, it’s time to look at what digital marketing trends we can expect to see in the next 5 years. In this whitepaper, we’ll explore how: First-party data will emerge as the single most valuable asset. Customers will demand full control of their personal data. Location data will become the most accurate indicator of not just where, but who we as customers are. Companies will emerge to broker data that will teach machines algorithms. Augmented reality will become a common way to interact, especially while shopping. Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years. --- ### 5×5 2018: 5 Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/ - Translation Priorities: Opcional Before the digital age, the biggest and best brands had just that — a brand, over which they had complete control. Today, a brand gets its power not from an agency, but from the data it collects and how it uses it to serve its customers. Customers now expect data-driven, personalized experiences, and they want to be the ones in control of how brands use their data — and this rapid change shows no signs of stopping. With the future focusing on data-driven marketing, it’s time to look at what digital marketing trends we can expect to see in the next 5 years. In this whitepaper, we’ll explore how: First-party data will emerge as the single most valuable asset. Customers will demand full control of their personal data. Location data will become the most accurate indicator of not just where, but who we as customers are. Companies will emerge to broker data that will teach machines algorithms. Augmented reality will become a common way to interact, especially while shopping. Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years. --- ### 5×5 2018: 5 Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/white-papers/5-marketing-predictions-for-the-next-five-years/ - Translation Priorities: Optional Before the digital age, the biggest and best brands had just that — a brand, over which they had complete control. Today, a brand gets its power not from an agency, but from the data it collects and how it uses it to serve its customers. Customers now expect data-driven, personalized experiences, and they want to be the ones in control of how brands use their data — and this rapid change shows no signs of stopping. With the future focusing on data-driven marketing, it’s time to look at what digital marketing trends we can expect to see in the next 5 years. In this whitepaper, we’ll explore how: First-party data will emerge as the single most valuable asset. Customers will demand full control of their personal data. Location data will become the most accurate indicator of not just where, but who we as customers are. Companies will emerge to broker data that will teach machines algorithms. Augmented reality will become a common way to interact, especially while shopping. Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years. --- ### Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/ - Translation Priorities: Opcional This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are driving the market forward and best practices for marketers interested in putting AI to work. Key Findings: Investment in AI is high, but large-scale adoption is slow. Pre-packaged API’s & open-sourced software is helping adoption. AI technologies are starting to show real promise, though there is much hype and confusion in the marketplace. Agencies & consultants are beefing up their technical knowledge & resource to keep up with the market. --- ### Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/ - Translation Priorities: Optional This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are driving the market forward and best practices for marketers interested in putting AI to work. Key Findings: Investment in AI is high, but large-scale adoption is slow. Pre-packaged API’s & open-sourced software is helping adoption. AI technologies are starting to show real promise, though there is much hype and confusion in the marketplace. Agencies & consultants are beefing up their technical knowledge & resource to keep up with the market. --- ### Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/artificial-intelligence-for-marketers-2018-finding-value-beyond-the-hype/ - Translation Priorities: Optional This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are driving the market forward and best practices for marketers interested in putting AI to work. Key Findings: Investment in AI is high, but large-scale adoption is slow. Pre-packaged API’s & open-sourced software is helping adoption. AI technologies are starting to show real promise, though there is much hype and confusion in the marketplace. Agencies & consultants are beefing up their technical knowledge & resource to keep up with the market. --- ### How to Lead Your Boss to AI Marketing - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/ - Translation Priorities: Optional With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And what can you do push your company across the AI threshold? Address misconceptions your VPs and C-level leaders may have about AI-enabled technology with this free guide that offers tactical advice on how to approach them to recommend AI marketing for your company. With the guide, you’ll uncover: Misconceptions about AI-powered technology. Fears the C-suite has about AI. The business impact of AI implementation. Reviving strategic and creative marketing. Specific talking points to get your boss on-board. Download the guide now to learn how to approach your bosses the right way about an AI marketing solution. --- ### How to Lead Your Boss to AI Marketing - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/ - Translation Priorities: Opcional With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And what can you do push your company across the AI threshold? Address misconceptions your VPs and C-level leaders may have about AI-enabled technology with this free guide that offers tactical advice on how to approach them to recommend AI marketing for your company. With the guide, you’ll uncover: Misconceptions about AI-powered technology. Fears the C-suite has about AI. The business impact of AI implementation. Reviving strategic and creative marketing. Specific talking points to get your boss on-board. Download the guide now to learn how to approach your bosses the right way about an AI marketing solution. --- ### How to Lead Your Boss to AI Marketing - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/how-to-lead-your-boss-to-ai-marketing/ - Translation Priorities: Optional With AI marketing solutions promising to increase work efficiency and ROI, why are so many companies still resisting adoption? And what can you do push your company across the AI threshold? Address misconceptions your VPs and C-level leaders may have about AI-enabled technology with this free guide that offers tactical advice on how to approach them to recommend AI marketing for your company. With the guide, you’ll uncover: Misconceptions about AI-powered technology. Fears the C-suite has about AI. The business impact of AI implementation. Reviving strategic and creative marketing. Specific talking points to get your boss on-board. Download the guide now to learn how to approach your bosses the right way about an AI marketing solution. --- ### Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/ - Translation Priorities: Opcional Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leaders to adopt them? Download this commissioned study, conducted by Forrester Consulting on behalf of SAP Emarsys, to learn more about AI marketing readiness in retail and e-commerce! Highlights from the study: Only 52% of retailers said they’re able to manage real-time customer interactions. 86% believe that AI will allow marketing to become more efficient & effective. 78% said their spend on AI marketing technologies will increase by at least 5% over the next 12 months. Countries surveyed: US (42%), UK (15%), Germany (14%), France (14%), Australia (15%) --- ### Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/ - Translation Priorities: Optional Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leaders to adopt them? Download this commissioned study, conducted by Forrester Consulting on behalf of SAP Emarsys, to learn more about AI marketing readiness in retail and e-commerce! Highlights from the study: Only 52% of retailers said they’re able to manage real-time customer interactions. 86% believe that AI will allow marketing to become more efficient & effective. 78% said their spend on AI marketing technologies will increase by at least 5% over the next 12 months. Countries surveyed: US (42%), UK (15%), Germany (14%), France (14%), Australia (15%) --- ### Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/unraveling-hype-ai-marketing-readiness-retail-e-commerce/ - Translation Priorities: Optional Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leaders to adopt them? Download this commissioned study, conducted by Forrester Consulting on behalf of SAP Emarsys, to learn more about AI marketing readiness in retail and e-commerce! Highlights from the study: Only 52% of retailers said they’re able to manage real-time customer interactions. 86% believe that AI will allow marketing to become more efficient & effective. 78% said their spend on AI marketing technologies will increase by at least 5% over the next 12 months. Countries surveyed: US (42%), UK (15%), Germany (14%), France (14%), Australia (15%) --- ### Beat the Spam Trap: Understanding Email Deliverability - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/ - Translation Priorities: Optional For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and for good reason. How sure are you that your emails are making it to the inboxes? This ebook shows you how to improve your email deliverability with actionable information on key topics including: What you need to know about deliverabilityHow Sender Scores and Sender Domains impact your deliverabilityThe importance of your brand’s sender reputationTips to improve email quality and avoid spam filters --- ### Beat the Spam Trap: Understanding Email Deliverability - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/ - Translation Priorities: Opcional For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and for good reason. How sure are you that your emails are making it to the inboxes? This ebook shows you how to improve your email deliverability with actionable information on key topics including: What you need to know about deliverabilityHow Sender Scores and Sender Domains impact your deliverabilityThe importance of your brand’s sender reputationTips to improve email quality and avoid spam filters --- ### Beat the Spam Trap: Understanding Email Deliverability - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/beat-the-spam-trap-understanding-email-deliverability/ - Translation Priorities: Optional For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and for good reason. How sure are you that your emails are making it to the inboxes? This ebook shows you how to improve your email deliverability with actionable information on key topics including: What you need to know about deliverabilityHow Sender Scores and Sender Domains impact your deliverabilityThe importance of your brand’s sender reputationTips to improve email quality and avoid spam filters --- ### Marketer + Machine: The Empowered Marketing Revolution - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/ - Translation Priorities: Optional Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding to this pressure is the issue of data, it can easily become an obstacle to sift, analyze, interpret, and use. Don’t feel weighed down, empower yourself, be part of the revolution. This eBook explores issues plaguing the modern marketer, and the technology and tactics that are revolutionizing the role of the marketer. We’ll take a look at: Problems marketers face in today’s competitive landscapeHow marketers can empower themselves with technologyWhat are Artificial Intelligence Marketing, Incentive Recommendations, and Omnichannel Marketing and how can a marketer use them to achieve new levels of success --- ### Marketer + Machine: The Empowered Marketing Revolution - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/ - Translation Priorities: Opcional Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding to this pressure is the issue of data, it can easily become an obstacle to sift, analyze, interpret, and use. Don’t feel weighed down, empower yourself, be part of the revolution. This eBook explores issues plaguing the modern marketer, and the technology and tactics that are revolutionizing the role of the marketer. We’ll take a look at: Problems marketers face in today’s competitive landscapeHow marketers can empower themselves with technologyWhat are Artificial Intelligence Marketing, Incentive Recommendations, and Omnichannel Marketing and how can a marketer use them to achieve new levels of success --- ### Marketer + Machine: The Empowered Marketing Revolution - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/empowered-marketing-revolution/ - Translation Priorities: Optional Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding to this pressure is the issue of data, it can easily become an obstacle to sift, analyze, interpret, and use. Don’t feel weighed down, empower yourself, be part of the revolution. This eBook explores issues plaguing the modern marketer, and the technology and tactics that are revolutionizing the role of the marketer. We’ll take a look at: Problems marketers face in today’s competitive landscapeHow marketers can empower themselves with technologyWhat are Artificial Intelligence Marketing, Incentive Recommendations, and Omnichannel Marketing and how can a marketer use them to achieve new levels of success --- ### Live Email Content - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/live-email-content/ - Translation Priorities: Opcional Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and actionable to the end customer. In this white paper, we’ll take a look how Open Time Content (OTC) can help your travel brand stand out by exploring: Overcoming the limitations of traditional emails, such as static messages with outdated informationNew tools marketers can use to provide current information to travelers before, during, and after their trips – through a single emailHow marketers can use email in a whole new way, regardless of where or when they open the message. Get your copy today --- ### Live Email Content - Published: 2020-06-30 - Modified: 2022-05-18 - URL: https://emarsystest.com/learn/white-papers/live-email-content/ - Translation Priorities: Optional Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and actionable to the end customer. In this white paper, we’ll take a look how Open Time Content (OTC) can help your travel brand stand out by exploring: Overcoming the limitations of traditional emails, such as static messages with outdated informationNew tools marketers can use to provide current information to travelers before, during, and after their trips – through a single emailHow marketers can use email in a whole new way, regardless of where or when they open the message. Get your copy today --- ### Live Email Content - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/live-email-content/ - Translation Priorities: Optional Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and actionable to the end customer. In this white paper, we’ll take a look how Open Time Content (OTC) can help your travel brand stand out by exploring: Overcoming the limitations of traditional emails, such as static messages with outdated informationNew tools marketers can use to provide current information to travelers before, during, and after their trips – through a single emailHow marketers can use email in a whole new way, regardless of where or when they open the message. Get your copy today --- ### Are You Prepared for a Mobile-First World? - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/ - Translation Priorities: Opcional Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world? If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete in the mobile circle, you become a little less relevant among your customers. Here’s what we’ll cover in this eBook: Why retailers should have a strategy to accommodate the monstrous growth of mobile sales. Mobile consumer data from Black Friday 2016 and what it means for retailers in 2017. Mobile marketing musts that are no longer optional, including in-app messaging, push notifications and SMS messaging. --- ### Are You Prepared for a Mobile-First World? - Published: 2020-06-30 - Modified: 2022-05-27 - URL: https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/ - Translation Priorities: Optional Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world? If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete in the mobile circle, you become a little less relevant among your customers. Here’s what we’ll cover in this eBook: Why retailers should have a strategy to accommodate the monstrous growth of mobile sales. Mobile consumer data from Black Friday 2016 and what it means for retailers in 2017. Mobile marketing musts that are no longer optional, including in-app messaging, push notifications and SMS messaging. --- ### Are You Prepared for a Mobile-First World? - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/are-you-prepared-for-a-mobile-first-world/ - Translation Priorities: Optional Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world? If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete in the mobile circle, you become a little less relevant among your customers. Here’s what we’ll cover in this eBook: Why retailers should have a strategy to accommodate the monstrous growth of mobile sales. Mobile consumer data from Black Friday 2016 and what it means for retailers in 2017. Mobile marketing musts that are no longer optional, including in-app messaging, push notifications and SMS messaging. --- ### Understanding the Customer Journey in Asia Pacific - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/ - Translation Priorities: Opcional Key Findings: Only 1 in 10 have a well developed strategy66% of companies heavily rely on email dataMobile strategies are lacking maturityCompanies are struggling to keep up with mobile Countries covered: Austraila, China, Hong Kong, India, Indonesia, Malaysia, Singapore This report is free of charge for you to download now. --- ### Understanding the Customer Journey in Asia Pacific - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/ - Translation Priorities: Optional Key Findings: Only 1 in 10 have a well developed strategy66% of companies heavily rely on email dataMobile strategies are lacking maturityCompanies are struggling to keep up with mobile Countries covered: Austraila, China, Hong Kong, India, Indonesia, Malaysia, Singapore This report is free of charge for you to download now. --- ### Understanding the Customer Journey in Asia Pacific - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/understanding-the-customer-journey-in-asia-pacific/ - Translation Priorities: Optional Key Findings: Only 1 in 10 have a well developed strategy66% of companies heavily rely on email dataMobile strategies are lacking maturityCompanies are struggling to keep up with mobile Countries covered: Austraila, China, Hong Kong, India, Indonesia, Malaysia, Singapore This report is free of charge for you to download now. --- ### Personalize Your Incentive Strategy > Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales. - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/ - Translation Priorities: Optional The artificial intelligence revolution is upon us. Advanced machine learning algorithms are being built into AI marketing solutions so Marketers can foster a more personalized incentive strategy at scale. Learn how to deliver the best discount for each individual based on shopping history, buying behavior, browsing, and past engagement.   In this whitepaper, we’ll cover: Common Challenges with Incentive StrategiesHow to Build AI Into Your Existing StrategyModel for Buying ProbabilityPredicting Cart ValueThe Science Behind the SolutionKey Solutions and Benefits Download the whitepaper to learn how artificial intelligence helps scale the delivery of personalized incentives to all of your contacts and drive sales. --- ### Personalize Your Incentive Strategy > Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales. - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/ - Translation Priorities: Opcional The artificial intelligence revolution is upon us. Advanced machine learning algorithms are being built into AI marketing solutions so Marketers can foster a more personalized incentive strategy at scale. Learn how to deliver the best discount for each individual based on shopping history, buying behavior, browsing, and past engagement.   In this whitepaper, we’ll cover: Common Challenges with Incentive StrategiesHow to Build AI Into Your Existing StrategyModel for Buying ProbabilityPredicting Cart ValueThe Science Behind the SolutionKey Solutions and Benefits Download the whitepaper to learn how artificial intelligence helps scale the delivery of personalized incentives to all of your contacts and drive sales. --- ### Personalize Your Incentive Strategy > Download this free whitepaper to learn how AI helps scale the delivery of personalized incentives to all of your contacts and drive sales. - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/incentive-recommendations-whitepaper/ - Translation Priorities: Optional The artificial intelligence revolution is upon us. Advanced machine learning algorithms are being built into AI marketing solutions so Marketers can foster a more personalized incentive strategy at scale. Learn how to deliver the best discount for each individual based on shopping history, buying behavior, browsing, and past engagement.   In this whitepaper, we’ll cover: Common Challenges with Incentive StrategiesHow to Build AI Into Your Existing StrategyModel for Buying ProbabilityPredicting Cart ValueThe Science Behind the SolutionKey Solutions and Benefits Download the whitepaper to learn how artificial intelligence helps scale the delivery of personalized incentives to all of your contacts and drive sales. --- ### The Bridge Between Data and Personalization - Published: 2020-06-30 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/ - Translation Priorities: Optional Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over. While there is an abundance of information available to marketers, there’s often just not enough time to make proper use of it. In this whitepaper, we look at the many challenges and opportunities that marketers are presented with when it comes to artificial intelligence. Here’s what we’ll cover: Bridging the Marketing Gap with Artificial Intelligence: Marketers face challenges when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data and then apply the results to optimize marketing efforts. As a result, they remain unable to reach the level of personalization consumers are growing to expect. Revolutionizing the Marketer’s Role: Today’s marketers are overworked, and facing incredible pressure to both deliver exceptional customer experiences, and drive revenue. Professionals who pursued careers in marketing to create and strategize are now spending their days battling with complex technology, statistical analytics, and fighting to show how they are driving return on marketing investment. AI-Driven Product Recommendations: Artificial intelligence solutions are being built to take over most of the tedious and time-consuming tasks that marketers struggle with on a regular basis. Personalized product recommendations are a good real-world example of how AI benefits marketers. AI-Powered Incentive Recommendations: Incentives... --- ### The Bridge Between Data and Personalization - Published: 2020-06-30 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/ - Translation Priorities: Optional Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over. While there is an abundance of information available to marketers, there’s often just not enough time to make proper use of it. In this whitepaper, we look at the many challenges and opportunities that marketers are presented with when it comes to artificial intelligence. Here’s what we’ll cover: Bridging the Marketing Gap with Artificial Intelligence: Marketers face challenges when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data and then apply the results to optimize marketing efforts. As a result, they remain unable to reach the level of personalization consumers are growing to expect. Revolutionizing the Marketer’s Role: Today’s marketers are overworked, and facing incredible pressure to both deliver exceptional customer experiences, and drive revenue. Professionals who pursued careers in marketing to create and strategize are now spending their days battling with complex technology, statistical analytics, and fighting to show how they are driving return on marketing investment. AI-Driven Product Recommendations: Artificial intelligence solutions are being built to take over most of the tedious and time-consuming tasks that marketers struggle with on a regular basis. Personalized product recommendations are a good real-world example of how AI benefits marketers. AI-Powered Incentive Recommendations: Incentives... --- ### The Bridge Between Data and Personalization - Published: 2020-06-30 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/the-bridge-between-data-and-personalization/ - Translation Priorities: Optional Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over. While there is an abundance of information available to marketers, there’s often just not enough time to make proper use of it. In this whitepaper, we look at the many challenges and opportunities that marketers are presented with when it comes to artificial intelligence. Here’s what we’ll cover: Bridging the Marketing Gap with Artificial Intelligence: Marketers face challenges when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data and then apply the results to optimize marketing efforts. As a result, they remain unable to reach the level of personalization consumers are growing to expect. Revolutionizing the Marketer’s Role: Today’s marketers are overworked, and facing incredible pressure to both deliver exceptional customer experiences, and drive revenue. Professionals who pursued careers in marketing to create and strategize are now spending their days battling with complex technology, statistical analytics, and fighting to show how they are driving return on marketing investment. AI-Driven Product Recommendations: Artificial intelligence solutions are being built to take over most of the tedious and time-consuming tasks that marketers struggle with on a regular basis. Personalized product recommendations are a good real-world example of how AI benefits marketers. AI-Powered Incentive Recommendations: Incentives... --- ### Omnichannel Marketing Automation - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/ - Translation Priorities: Opcional Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have already experienced omnichannel successes. Understanding the value of these unique tactics will help when applying them to the customer journey. Here are just some of the topics marketers must consider in today’s omnichannel landscape: What is omnichannel marketing? Why is it important to automate omnichannel marketing? Omnichannel marketing and the customer journey. 3 key stages of a successful omnichannel marketing strategy. Examples of successful omnichannel strategies. Building an effective, automated, omnichannel marketing program. --- ### Omnichannel Marketing Automation - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/ - Translation Priorities: Optional Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have already experienced omnichannel successes. Understanding the value of these unique tactics will help when applying them to the customer journey. Here are just some of the topics marketers must consider in today’s omnichannel landscape: What is omnichannel marketing? Why is it important to automate omnichannel marketing? Omnichannel marketing and the customer journey. 3 key stages of a successful omnichannel marketing strategy. Examples of successful omnichannel strategies. Building an effective, automated, omnichannel marketing program. --- ### Omnichannel Marketing Automation - Published: 2020-06-30 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/white-papers/omnichannel-marketing-automation/ - Translation Priorities: Optional Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have already experienced omnichannel successes. Understanding the value of these unique tactics will help when applying them to the customer journey. Here are just some of the topics marketers must consider in today’s omnichannel landscape: What is omnichannel marketing? Why is it important to automate omnichannel marketing? Omnichannel marketing and the customer journey. 3 key stages of a successful omnichannel marketing strategy. Examples of successful omnichannel strategies. Building an effective, automated, omnichannel marketing program. --- ### Retention Marketing is All About the Customer - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/ - Translation Priorities: Optional Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy. This guide highlights: The Customer Data Landscape. Available Marketing Technologies. The New Potential of Advertising. The Advertising Power of CRM Data. Advantages of People-Based Advertising. E-Commerce Use Cases. --- ### Retention Marketing is All About the Customer - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/ - Translation Priorities: Optional Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy. This guide highlights: The Customer Data Landscape. Available Marketing Technologies. The New Potential of Advertising. The Advertising Power of CRM Data. Advantages of People-Based Advertising. E-Commerce Use Cases. --- ### Retention Marketing is All About the Customer - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/retention-marketing-is-all-about-the-customer/ - Translation Priorities: Optional Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy. This guide highlights: The Customer Data Landscape. Available Marketing Technologies. The New Potential of Advertising. The Advertising Power of CRM Data. Advantages of People-Based Advertising. E-Commerce Use Cases. --- ### 5 E-Commerce Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/ - Translation Priorities: Opcional The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and needs. Marketers and retailers alike have learned that if they don’t adapt to the changing times, they risk losing valuable clients and customers. To stay ahead of the curve in the coming years, marketers must look to, and understand, the changing e-commerce landscape. This guide highlights five of the biggest trends marketers and retailers should expect to see, and how they should adjust their strategies. Online to offline (O2O), omnichannel marketing. “Mobile-Only” vs. “Mobile-First” strategies. Social commerce and the importance of Facebook Money. Email as one of the largest transaction platforms on Earth. “Neural networks” vs. “human capacity” for personalization. --- ### 5 E-Commerce Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/ - Translation Priorities: Optional The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and needs. Marketers and retailers alike have learned that if they don’t adapt to the changing times, they risk losing valuable clients and customers. To stay ahead of the curve in the coming years, marketers must look to, and understand, the changing e-commerce landscape. This guide highlights five of the biggest trends marketers and retailers should expect to see, and how they should adjust their strategies. Online to offline (O2O), omnichannel marketing. “Mobile-Only” vs. “Mobile-First” strategies. Social commerce and the importance of Facebook Money. Email as one of the largest transaction platforms on Earth. “Neural networks” vs. “human capacity” for personalization. --- ### 5 E-Commerce Marketing Predictions for the Next 5 Years - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/5-e-commerce-marketing-predictions-for-the-next-5-years/ - Translation Priorities: Optional The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and needs. Marketers and retailers alike have learned that if they don’t adapt to the changing times, they risk losing valuable clients and customers. To stay ahead of the curve in the coming years, marketers must look to, and understand, the changing e-commerce landscape. This guide highlights five of the biggest trends marketers and retailers should expect to see, and how they should adjust their strategies. Online to offline (O2O), omnichannel marketing. “Mobile-Only” vs. “Mobile-First” strategies. Social commerce and the importance of Facebook Money. Email as one of the largest transaction platforms on Earth. “Neural networks” vs. “human capacity” for personalization. --- ### Digital Requires an OmniChannel Retail Strategy - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/ - Translation Priorities: Opcional To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels, or lose them. Digitally transformed channels are growing in number and complexity, and at the same time consumer expectations are increasing. The paradox of “intimacy at scale” creates new requirements for retail marketing and enabling technologies. Proliferating channels, touchpoints, devices, and digital identities raise data management challenges that legacy marketing systems cannot handle. Download this Technology Spotlight today to find out how you can achieve the agility, scalability, stability, and security of cloud deployment & marketing automation to reinforce customer retention. --- ### Digital Requires an OmniChannel Retail Strategy - Published: 2020-06-30 - Modified: 2020-07-19 - URL: https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/ - Translation Priorities: Optional To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels, or lose them. Digitally transformed channels are growing in number and complexity, and at the same time consumer expectations are increasing. The paradox of “intimacy at scale” creates new requirements for retail marketing and enabling technologies. Proliferating channels, touchpoints, devices, and digital identities raise data management challenges that legacy marketing systems cannot handle. Download this Technology Spotlight today to find out how you can achieve the agility, scalability, stability, and security of cloud deployment & marketing automation to reinforce customer retention. --- ### Digital Requires an OmniChannel Retail Strategy - Published: 2020-06-30 - Modified: 2021-01-12 - URL: https://emarsystest.com/learn/white-papers/digital-requires-an-omnichannel-retail-strategy/ - Translation Priorities: Optional To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels, or lose them. Digitally transformed channels are growing in number and complexity, and at the same time consumer expectations are increasing. The paradox of “intimacy at scale” creates new requirements for retail marketing and enabling technologies. Proliferating channels, touchpoints, devices, and digital identities raise data management challenges that legacy marketing systems cannot handle. Download this Technology Spotlight today to find out how you can achieve the agility, scalability, stability, and security of cloud deployment & marketing automation to reinforce customer retention. --- ### The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/ - Translation Priorities: Opcional Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is important that you choose a marketing automation tool that will enable you to meet your KPI’s. This report will help you: Choose the right marketing automation tool for your company’s needsFormulate the questions and criteria that you should be asking as a marketing decision-makerUnderstand why SAP Emarsys was profiled among the ‘Featured Innovative Solutions’ in marketing automation Find out more by downloading The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report. --- ### The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/ - Translation Priorities: Optional Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is important that you choose a marketing automation tool that will enable you to meet your KPI’s. This report will help you: Choose the right marketing automation tool for your company’s needsFormulate the questions and criteria that you should be asking as a marketing decision-makerUnderstand why SAP Emarsys was profiled among the ‘Featured Innovative Solutions’ in marketing automation Find out more by downloading The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report. --- ### The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/the-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/ - Translation Priorities: Optional Marketers have the tough task of automating campaigns across multiple regions and languages, with strict country-specific data regulations. It is important that you choose a marketing automation tool that will enable you to meet your KPI’s. This report will help you: Choose the right marketing automation tool for your company’s needsFormulate the questions and criteria that you should be asking as a marketing decision-makerUnderstand why SAP Emarsys was profiled among the ‘Featured Innovative Solutions’ in marketing automation Find out more by downloading The Vendor Landscape: European Marketing Automation Vendors Industry Analyst Report. --- ### SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management - Published: 2020-06-30 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/ - Translation Priorities: Optional The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how they stack up. In this report, you will: See why CCCM is shedding its direct marketing lineageLearn why B2C marketing pros rely on CCCM to drive customer interactionsGain an understanding of the leading solutions that combine systems of insight and engagement Download the report today to find out why SAP Emarsys was cited as a Strong Performer. --- ### SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management - Published: 2020-06-30 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/ - Translation Priorities: Opcional The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how they stack up. In this report, you will: See why CCCM is shedding its direct marketing lineageLearn why B2C marketing pros rely on CCCM to drive customer interactionsGain an understanding of the leading solutions that combine systems of insight and engagement Download the report today to find out why SAP Emarsys was cited as a Strong Performer. --- ### SAP Emarsys cited as a Strong Performer in Cross-Channel Campaign Management - Published: 2020-06-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/white-papers/emarsys-cited-as-a-strong-performer-in-cross-channel-campaign-management-2/ - Translation Priorities: Optional The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how they stack up. In this report, you will: See why CCCM is shedding its direct marketing lineageLearn why B2C marketing pros rely on CCCM to drive customer interactionsGain an understanding of the leading solutions that combine systems of insight and engagement Download the report today to find out why SAP Emarsys was cited as a Strong Performer. --- ### Adapting to the pace of omnichannel commerce - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/ - Translation Priorities: Opcional For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more. The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations. Through omnichannel digital strategies, companies such as Amazon continue to raise the bar around convenience, customer retention, and fulfilment.  SMBs have not only recognized this, but in 2016, they are seeking to further adapt the way they operate to suit the omnichannel paradigm. In conjunction with SAP Emarsys, WBR Digital take a deeper look into how SMBs are adapting to the pace of omnichannel commerce. --- ### Adapting to the pace of omnichannel commerce - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/ - Translation Priorities: Optional For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more. The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations. Through omnichannel digital strategies, companies such as Amazon continue to raise the bar around convenience, customer retention, and fulfilment.  SMBs have not only recognized this, but in 2016, they are seeking to further adapt the way they operate to suit the omnichannel paradigm. In conjunction with SAP Emarsys, WBR Digital take a deeper look into how SMBs are adapting to the pace of omnichannel commerce. --- ### Adapting to the pace of omnichannel commerce - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/ - Translation Priorities: Optional For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more. The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations. Through omnichannel digital strategies, companies such as Amazon continue to raise the bar around convenience, customer retention, and fulfilment.  SMBs have not only recognized this, but in 2016, they are seeking to further adapt the way they operate to suit the omnichannel paradigm. In conjunction with SAP Emarsys, WBR Digital take a deeper look into how SMBs are adapting to the pace of omnichannel commerce. --- ### Does marketing automation work for B2C marketers? - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/ - Translation Priorities: Opcional B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and existing clients without requiring more of your time. --- ### Does marketing automation work for B2C marketers? - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/ - Translation Priorities: Optional B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and existing clients without requiring more of your time. --- ### Does marketing automation work for B2C marketers? - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/does-marketing-automation-work-for-b2c-marketer/ - Translation Priorities: Optional B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and existing clients without requiring more of your time. --- ### Email optimization for smartphones - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/ - Translation Priorities: Optional If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and people can access their email from anywhere? Will you need a different strategy for email optimization on smartphones to increase open and clickthrough rates? Download this guide to learn more about email marketing best practices on smartphones for increased conversions for your business. --- ### Email optimization for smartphones - Published: 2020-06-30 - Modified: 2024-01-08 - URL: https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/ - Translation Priorities: Optional If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and people can access their email from anywhere? Will you need a different strategy for email optimization on smartphones to increase open and clickthrough rates? Download this guide to learn more about email marketing best practices on smartphones for increased conversions for your business. --- ### Email optimization for smartphones - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/email-optimization-for-smartphones/ - Translation Priorities: Optional If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and people can access their email from anywhere? Will you need a different strategy for email optimization on smartphones to increase open and clickthrough rates? Download this guide to learn more about email marketing best practices on smartphones for increased conversions for your business. --- ### ERFM: The new science of segmentation - Published: 2020-06-30 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/ - Translation Priorities: Opcional Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big data for personalized customer engagement. In order to succeed in online CRM you have to measure and understand engagement. That’s where ERFM comes in. This quick guide to ERFM segmentation will introduce you to a new approach to segmentation that offers deeper insight that will help you to reshape your digital marketing strategy and the chance to truly understand online behavior so you can begin to influence it. --- ### ERFM: The new science of segmentation - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/ - Translation Priorities: Optional Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big data for personalized customer engagement. In order to succeed in online CRM you have to measure and understand engagement. That’s where ERFM comes in. This quick guide to ERFM segmentation will introduce you to a new approach to segmentation that offers deeper insight that will help you to reshape your digital marketing strategy and the chance to truly understand online behavior so you can begin to influence it. --- ### ERFM: The new science of segmentation - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/erfm-the-new-science-of-segmentation/ - Translation Priorities: Optional Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big data for personalized customer engagement. In order to succeed in online CRM you have to measure and understand engagement. That’s where ERFM comes in. This quick guide to ERFM segmentation will introduce you to a new approach to segmentation that offers deeper insight that will help you to reshape your digital marketing strategy and the chance to truly understand online behavior so you can begin to influence it. --- ### From personalization to customer loyalty - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/ - Translation Priorities: Opcional To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a survey of over 2,000 UK consumers. The survey addressed online shopping behavior and preferences to provide valuable consumer insights which will inform marketing activities that effectively engage consumers. --- ### From personalization to customer loyalty - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/ - Translation Priorities: Optional To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a survey of over 2,000 UK consumers. The survey addressed online shopping behavior and preferences to provide valuable consumer insights which will inform marketing activities that effectively engage consumers. --- ### From personalization to customer loyalty - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/from-personalization-to-customer-loyalty/ - Translation Priorities: Optional To help e-commerce companies operating in an increasingly competitive landscape, SAP Emarsys collaborated with market researchers OnePoll, to conduct a survey of over 2,000 UK consumers. The survey addressed online shopping behavior and preferences to provide valuable consumer insights which will inform marketing activities that effectively engage consumers. --- ### Predict, protect, and recover revenue across the digital customer journey - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/ - Translation Priorities: Opcional Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of the few that do, 70% never come back. Competing on price is no longer the answer, it’s not efficient and it’s not sustainable. By analyzing existing customer behavior online retailers are finding new ways to better predict, protect and recover lost revenue across the customer journey. --- ### Predict, protect, and recover revenue across the digital customer journey - Published: 2020-06-30 - Modified: 2022-05-27 - URL: https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/ - Translation Priorities: Optional Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of the few that do, 70% never come back. Competing on price is no longer the answer, it’s not efficient and it’s not sustainable. By analyzing existing customer behavior online retailers are finding new ways to better predict, protect and recover lost revenue across the customer journey. --- ### Predict, protect, and recover revenue across the digital customer journey - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/predict-protect-and-recover-revenue-across-the-digital-customer-journey/ - Translation Priorities: Optional Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of the few that do, 70% never come back. Competing on price is no longer the answer, it’s not efficient and it’s not sustainable. By analyzing existing customer behavior online retailers are finding new ways to better predict, protect and recover lost revenue across the customer journey. --- ### Seven steps to successful retention automation - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/ - Translation Priorities: Opcional Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities. That mix is described in this impartial guide that shares what we have learnt from working with thousands of customers to make their data make a difference. We’ve put that knowledge in this guide, to explain exactly what capabilities retailers need in order to turn big data into big spenders. --- ### Seven steps to successful retention automation - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/ - Translation Priorities: Optional Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities. That mix is described in this impartial guide that shares what we have learnt from working with thousands of customers to make their data make a difference. We’ve put that knowledge in this guide, to explain exactly what capabilities retailers need in order to turn big data into big spenders. --- ### Seven steps to successful retention automation - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/seven-steps-to-successful-retention-automation/ - Translation Priorities: Optional Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities. That mix is described in this impartial guide that shares what we have learnt from working with thousands of customers to make their data make a difference. We’ve put that knowledge in this guide, to explain exactly what capabilities retailers need in order to turn big data into big spenders. --- ### The psychology of mobile marketing - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/ - Translation Priorities: Opcional Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the psychology behind the mobile user experience. This guide explains how mobile use changes customer engagement – and how marketers need to respond. --- ### The psychology of mobile marketing - Published: 2020-06-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/ - Translation Priorities: Optional Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the psychology behind the mobile user experience. This guide explains how mobile use changes customer engagement – and how marketers need to respond. --- ### The psychology of mobile marketing - Published: 2020-06-30 - Modified: 2020-07-14 - URL: https://emarsystest.com/learn/white-papers/the-psychology-of-mobile-marketing/ - Translation Priorities: Optional Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the psychology behind the mobile user experience. This guide explains how mobile use changes customer engagement – and how marketers need to respond. --- ### Trusting the Machine: - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/white-papers/trusting-the-machine/ - Translation Priorities: Opcional True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep customers engaged. Customers are interacting with your brand 24/7 across a myriad of channels and devices. All these interactions and points of engagement are providing a foundation for real customer intelligence strategies. Using that data properly is the key to increasing long-term customer value. It’s time to break away from trusting “expert opinions” on shopper behavior and start trusting the machines. By building a unified profile of your customers behavior across all channels you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a ‘funnel’. --- ### Trusting the Machine: - Published: 2020-06-30 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/white-papers/trusting-the-machine/ - Translation Priorities: Optional True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep customers engaged. Customers are interacting with your brand 24/7 across a myriad of channels and devices. All these interactions and points of engagement are providing a foundation for real customer intelligence strategies. Using that data properly is the key to increasing long-term customer value. It’s time to break away from trusting “expert opinions” on shopper behavior and start trusting the machines. By building a unified profile of your customers behavior across all channels you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a ‘funnel’. --- ### Trusting the Machine: - Published: 2020-06-30 - Modified: 2020-07-17 - URL: https://emarsystest.com/learn/white-papers/trusting-the-machine/ - Translation Priorities: Optional True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep customers engaged. Customers are interacting with your brand 24/7 across a myriad of channels and devices. All these interactions and points of engagement are providing a foundation for real customer intelligence strategies. Using that data properly is the key to increasing long-term customer value. It’s time to break away from trusting “expert opinions” on shopper behavior and start trusting the machines. By building a unified profile of your customers behavior across all channels you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a ‘funnel’. --- --- ## Webinars ### Loyalty at Scale: Strategies and Use Cases for Powering Real-Time Consumer Engagement > Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://emarsystest.com/learn/webinars/loyalty-at-scale-strategies-and-use-cases-for-powering-real-time-consumer-engagement/ - Translation Priorities: Optional About This Webinar: In an engagement-driven market, speed, scale, and personalization aren’t just nice to have — they’re non-negotiable. Yet only 16% of consumer product brands say they excel at it, this means the majority of consumer product brands are leaving untapped revenue on the table according to our newly released Global Consumer Engagement Report, in association with Deloitte. In this session, see how SAP Emarsys empowers brands to activate their data, personalize in real time, and drive consumer loyalty at scale. Through a live product demonstration and interactive journey, you’ll experience the platform in action. What You Will Learn: 🔹 How SAP Emarsys connects data across channels to deliver real-time personalized consumer engagement 🔹 An interactive walkthrough of a multi-touch, omni-channel consumer journey - via SAP Emarsys demo scenario, Best Goods 🔹 Practical strategies for applying omnichannel orchestration, loyalty management, and AI-driven targeting 🔹 Real results from tactics used by Ferrara, Krispy Kreme, and Hershey's to drive growth Join us to see SAP Emarsys in action and discover how leading consumer brands scale loyalty and revenue through smarter, faster consumer engagement. --- ### Leveraging AI for Growth: Future-Ready Marketing and Innovation > Discover actionable strategies to leverage AI in marketing, from creative design to boosting productivity and enhancing customer service for quick wins and long-term growth. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://emarsystest.com/learn/webinars/leveraging-ai-for-growth-future-ready-marketing-and-innovation/ - Translation Priorities: Optional About This Webinar: AI offers marketers incredible advantages—from inspiring creative design and crafting imaginative ad campaigns to delivering personalized recommendations and optimizing internal operations. But with so many possibilities, where should you start?   In this standout session from the Power to the Marketer Sydney, featuring speakers from Pet Circle, Unilever, and the Sydney Opera House, we’ll explore how some of the region’s most iconic brands are leveraging AI in practical, results-driven ways. Whether you’re looking for quick wins or long-term transformation, you’ll walk away with ideas you can put into action today.   What You Will Learn: 🔹 Enhancing Customer Service with AI: Discover how AI-driven solutions improve customer interactions, streamline support, and enhance satisfaction. 🔹 Boosting Marketer Productivity: Learn how AI automates tasks, optimizes campaigns, and enables teams to work smarter, not harder. 🔹 Democratizing Creativity: Understand how AI empowers marketers to develop innovative content, personalize experiences, and scale creative execution efficiently.   Register now to secure your seat! --- ### B2me - AI-Driven Omnichannel Experiences > In this on demand session discover how leading brands are revolutionizing customer engagement through personalized, data-driven marketing strategies. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://emarsystest.com/learn/webinars/b2me-ai-driven-omnichannel-experiences/ - Translation Priorities: Optional About This Webinar: Discover how leading brands are revolutionizing customer engagement through personalized, data-driven marketing strategies. In this on-demand session, filmed live from ECOM21 2024, Darron Gregory, Solutions Director EMEA at SAP Emarsys, reveals how AI and omnichannel solutions are helping businesses boost customer retention, increase revenue, and deliver seamless experiences. What you’ll learn: The Power of Omnichannel: Understand how a robust omnichannel strategy can drive sales and foster loyalty. AI in Action: Explore how predictive, generative, and conversational AI enhance customer personalization, timing, and engagement. Real-world success stories: Gain insights from brands like Happy Socks, PUMA, and Brand Alley, who have achieved measurable growth using SAP Emarsys solutions. Future-proof your strategy: Learn how generative AI is transforming customer experience and delivering up to 15% revenue growth for early adopters. Don't miss this opportunity to learn how AI-driven solutions can help your business thrive in a competitive landscape. Watch Now and Transform Your Customer Engagement --- ### The Future of Marketing: Unlocking the Power of AI > In this session, join innovative leaders from Diageo and Wella Company as they discuss the future of marketing and how to unlock the power of AI. - Published: 2025-01-14 - Modified: 2025-02-12 - URL: https://emarsystest.com/learn/webinars/the-future-of-marketing-unlocking-the-power-of-ai/ - Translation Priorities: Optional About This Webinar: From design inspiration to enhanced productivity, artificial intelligence is a powerful weapon for brand leaders in consumer products and direct-to-consumer. However, its vast possibilities can be overwhelming, making it difficult to know what to prioritize. In this webinar, leading voices from Diageo and Wella Company share actionable insights into how AI is reshaping these industries. You’ll discover insights into: Fostering Innovation: Learn how companies are using AI to inspire creativity, from co-designed product packaging to tailored consumer experiences like “What’s your cocktail. ” Tackling Governance & Strategy: Understand the importance of ethical AI governance and aligning AI initiatives with clear business goals for long-term success. Gathering Consumer-Centric Insights: Find out how AI analyzes consumer behavior to uncover actionable insights, leading to better personalization without losing the opportunity for discovery. This webinar is a must-attend for leaders looking to harness AI to innovate, streamline operations and build deeper connections with their audience Watch it now for free. --- ### Brand revival: How to make a successful comeback > Join us to explore how iconic brand True Religion is leveraging nostalgia, innovative strategies, and exceptional brand moments to stay competitive and captivate new generations. - Published: 2024-12-23 - Modified: 2025-01-30 - URL: https://emarsystest.com/learn/webinars/brand-revival-how-to-make-a-successful-comeback/ - Translation Priorities: Optional About This Webinar: Iconic American brands that were hits in the 2000s are enjoying a resurgence by tapping into nostalgia and finding creative ways to appeal to new generations. In this session, we’ll explore how to rebuild momentum and remain competitive in a saturated market through collaborations, a broader product mix, fresh channels and exceptional brand moments. What you will learn: Leveraging Nostalgia for Brand Resurgence: Discover how iconic American brands are reigniting consumer interest by embracing nostalgia and reconnecting with their roots while staying relevant to modern audiences. Innovative Growth Strategies: Learn how these brands use collaborations, expanded product offerings, and fresh channels to rebuild momentum and stand out in a crowded marketplace. Creating Memorable Brand Experiences: Understand the role of exceptional brand moments in fostering deeper connections with both loyal and new customers. --- ### 5 Omnichannel strategies for post-holiday shopping and beyond > Discover 5 omnichannel strategies to boost post-holiday shopping success on December 5th. Learn how to use holiday insights to personalize experiences, engage new customers, and drive long-term loyalty - Published: 2024-11-06 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/webinars/5-omnichannel-strategies-for-post-holiday-shopping-and-beyond/ - Translation Priorities: Optional About This Webinar: Holiday shopping doesn’t cease after the new year. The post-holiday shopping season presents an opportunity to use the insights you’ve collected to personalize the omnichannel experience as they return for self-gifting. Simultaneously, a wave of new customers who received gift cards will be shopping at your store for the first time – an opportunity to facilitate a great experience and build a loyal relationship. What you will learn: Marketing Strategies for Enhanced Customer Experience: Learn how to use customer engagement techniques to drive long-term retention, including progressive profiling, mobile marketing, and AI. Leveraging Holiday Insights for Omnichannel Journeys: Discover how holiday insights can facilitate a seamless omnichannel customer journey, transforming a first-time purchaser into a loyal advocate. --- ### Del Black Friday a Navidad: revoluciona la experiencia de venta con la magia de la Hiperpersonalizacion > Únete a SAP Emarsys para explorar cómo la hiperpersonalización puede potenciar tu éxito en ventas, desde Black Friday hasta Navidad y más allá. - Published: 2024-10-29 - Modified: 2024-11-20 - URL: https://emarsystest.com/es/learn/webinars/del-black-friday-a-navidad-revoluciona-la-experiencia-de-venta-con-la-magia-de-la-hiperpersonalizacion/ - Translation Priorities: Opcional ¿Listo para ofrecer una experiencia de compra mágica que mantenga a tus clientes comprometidos desde Black Friday hasta Navidad? Acompáñanos en este webinar, donde expertos de SAP Emarsys revelarán cómo las soluciones de experiencia del cliente (CX) inteligentes pueden transformar las ventas navideñas en un recorrido de deleite y fidelización. No pierdas la oportunidad de adelantarte a la temporada con información valiosa, orientación estratégica e inspiración para sorprender a tus clientes. Esto es lo que trataremos: ¿Qué es SAP Intelligent CX? Descubre el poder del CX inteligente para optimizar cada punto de contacto con el cliente. Inspiración para la Hiperpersonalización: Una guía navideña para sorprender a los clientes y fortalecer la lealtad. Después de las Festividades: Pasos estratégicos para mantener el impulso en el nuevo año. ¡Véalo ahora y prepárese para elevar su estrategia navideña! --- ### Dal Black Friday al Natale: l’esperienza di vendita all’insegna dell’iper-personalizzazione > Unisciti a SAP Emarsys per scoprire come esperienze iperpersonalizzate possano migliorare le tue vendite, dal Black Friday fino a Natale e oltre. - Published: 2024-10-28 - Modified: 2024-11-13 - URL: https://emarsystest.com/learn/webinars/dal-black-friday-al-natale-lesperienza-di-vendita-allinsegna-delliper-personalizzazione/ - Translation Priorities: Optional Sei pronto a offrire un’esperienza di vendita unica che mantenga i clienti coinvolti dal Black Friday a Natale e oltre? In questa sessione on demand, gli esperti di SAP Emarsys mostreranno come le soluzioni intelligenti di customer experience (CX) possono trasformare le vendite festive in una spinta alla fedeltà. Non perdere questa occasione per prepararti alla stagione con spunti strategici e ispirazione per sorprendere i tuoi clienti. Ecco cosa esploreremo: Cos'è SAP Intelligent CX? Scopri il potere della CX intelligente per ottimizzare ogni punto di contatto. Ispirazione per iper-personalizzazione: Una guida festiva per stupire i clienti e rafforzare la fedeltà. Dopo le Festività: Passi strategici per mantenere slancio nel nuovo anno. Preparatevi a migliorare la vostra strategia festiva! Disponibile su richiesta ora. --- ### Calling All Channels: Mobile’s Role in Driving Omnichannel Excellence   > Watch this webinar to discover how to use mobile to engage customers in real-time across mobile app, SMS, mobile wallet and conversational channels - Published: 2024-10-24 - Modified: 2024-12-02 - URL: https://emarsystest.com/learn/webinars/calling-all-channels-mobiles-role-in-driving-omnichannel-excellence/ - Translation Priorities: Optional About This Webinar: Mobile is hardly the new channel on the block, and yet so many brands still struggle when it comes to executing effective mobile strategies that connect with their wider omnichannel ecosystem. In this webinar, our Mobile Strategy Consultant Bruce Richardson takes a pragmatic look at: How to use mobile to engage customers in real-time across mobile app, SMS, mobile wallet and conversational channels  How to seamlessly weave mobile into an effective omnichannel strategy that connects digital and in-store touchpoints  Expert tips for driving mobile app engagement with example use cases  Watch it now! --- ### Strategic Growth: Harnessing Technology for Longevity > Watch this on-demand session where industry experts share insights on leveraging data-driven strategies and integrated campaigns to build loyal communities and drive business transformation. Watch now for valuable discussions that can elevate your marketing efforts. - Published: 2024-10-21 - Modified: 2024-11-15 - URL: https://emarsystest.com/learn/webinars/strategic-growth-harnessing-technology-for-longevity/ - Translation Priorities: Optional About This Webinar: Marketing teams in Hong Kong are navigating a unique landscape of economic fluctuations and rapid technological advancements. Amidst economic pressures, evolving consumer behaviour, and the ever-expanding array of marketing tools, how are brand leaders in Hong Kong investing to achieve sustainable growth? Join our panel discussion as we delve into proven strategies for overcoming these challenges. What you will learn: Leveraging Data-Driven Insights: Discover how brands harness data to make informed decisions that drive growth and engagement. Integrated Campaigns: Explore how cohesive marketing strategies enhance brand visibility and customer connection. Fostering Loyal Communities: Learn about building strong customer relationships that lead to brand loyalty and advocacy. Business Transformation: Understand how data and campaigns help brands adapt and thrive in a competitive market. --- ### Retail Talks: How top IT and Marketing teams drive CX Innovation > Discover how leading IT and marketing teams collaborate to drive CX innovation and personalization. Join SAP Emarsys CMO Sara Richter and TekMovil's Cristian Serrano as they share strategies for building tech partnerships that enhance customer experience and loyalty. - Published: 2024-10-18 - Modified: 2024-10-18 - URL: https://emarsystest.com/learn/webinars/retail-talks-how-top-it-and-marketing-teams-drive-cx-innovation/ - Translation Priorities: Optional About This Webinar: According to IDG, 53% of CIOs expect to increase their involvement in Customer Experience (CX) in the future. Given the critical role that data and tech plays in digital marketing, it’s no surprise that forward-thinking businesses are looking for ways to blend the Art of marketing with the Science of IT to drive CX innovation, loyalty and retention. In this session, you’ll hear from SAP Emarsys CMO, Sara Richter and TekMovil’s eCommerce & Omnichannel Regional Director, Cristian Serrano, on how the building a strong alliance and partnership with your technology tools and internal technology leaders can: Bring your customer centric vision to life Make marketing and IT strategic partners that drive efficiency Use actionable data to unlock revenue-driving personalization initiatives Build a CX-optimized tech stack Tune in now! --- ### How Village Roadshow Theme Parks Creates Personalised Customer Experiences > Discover how Village Roadshow Theme Parks uses data flexibility to personalize interactions and drive customer satisfaction. Learn about data consolidation, advanced segmentation, and more in this on-demand webinar. - Published: 2024-10-15 - Modified: 2024-11-19 - URL: https://emarsystest.com/learn/webinars/how-village-roadshow-theme-parks-creates-personalised-customer-experiences/ - Translation Priorities: Optional About This Webinar: In today’s experience-driven world, delivering personalised interactions is key to delighting guests and building loyalty, particularly in the Entertainment Industry. Join us as we explore how Village Roadshow Theme Parks harnesses the power of Relational Data or Data Flexibility to create seamless and tailored experiences across every touchpoint, from ticket purchase to in-park engagement. In this webinar, discover how this leading entertainment brand has turned data into actionable insights that drive customer satisfaction and repeat visits. What you will learn: Data Consolidation at Scale: See how Village Roadshow Theme Parks unifies data from various sources (ticket sales, app usage, and park interactions) to create a 360-degree view of each guest. Advanced Segmentation & Targeting: Learn how the parks use Relational Data or Data Flexibility to segment visitors based on factors like visit frequency, preferences, and family size, delivering targeted offers and communication. Personalised Omnichannel Campaigns: Explore how the brand engages guests across email, SMS, and mobile apps with real-time personalised offers, recommendations, and park updates. Customer Lifecycle Management: Discover how Village Roadshow Theme Parks enhances the guest journey by using Relational Data or Data Flexibility to nurture customer relationships—from first-time visitors to annual passholders. Predictive Analytics for Better Guest Experiences: Find out how predictive models based on Relational Data or Data Flexibility help anticipate guest needs, like suggesting activities and promotions, driving increased satisfaction and loyalty. --- ### Wie der FC Bayern mit Fan-Erlebnissen punktet > Werfen Sie mit Michael Fichtner, CIO der FC Bayern München AG, einen exklusiven Blick hinter die Kulissen und erfahren Sie, wie Sie mit Fan-Erlebnissen punkten können. - Published: 2024-09-19 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/webinars/wie-der-fc-bayern-mit-fan-erlebnissen-punktet/ - Translation Priorities: Optional Erleben Sie die Keynote-Aufzeichnung der OMR 2024: Wie der FC Bayern mit Fan-Erlebnissen punktet In dieser exklusiven Masterclas von der OMR 2024 gewähren Michael Fichtner, CIO der FC Bayern München AG sowie der ehemalige Profi-Fussballer und Vereinsbotschafter Claudio Pizzaro, spannende Einblicke hinter die Kulissen des Vereins. Gezeigt wird, wie SAP Emarsys den FC Bayern dabei unterstützt, seine Fans auf personalisierte Weise anzusprechen und zu begeistern. Datengestützte Erkenntnisse schaffen nahtlose, kanalübergreifende Erlebnisse, die Fans das Gefühl geben, wertgeschätzt und verbunden zu sein. Diese On-Demand Aufzeichnung bietet die Gelegenheit, zu entdecken, wie einer der führenden Fußballvereine durch innovative IT-Lösungen die Fanbindung revolutioniert. Registrieren Sie sich jetzt, um direkt zur Aufzeichnung zu gelangen! --- ### Power to the Marketer: 2024 | OnDemand - Published: 2024-08-29 - Modified: 2024-08-29 - URL: https://emarsystest.com/learn/webinars/pttm-on-demand-hub/ - Translation Priorities: Optional --- ### Customer-centric Omnichannel Strategies that Drive Customer Lifetime Value > Recorded live at SAP Emarsys Power to the Marketer Amsterdam 2024 this panel featuring New Balance, Paula's Choice and Studio Anneloes discovers how leading brands scale their omnichannel execution with international reach. - Published: 2024-08-27 - Modified: 2024-10-03 - URL: https://emarsystest.com/learn/webinars/customer-centric-omnichannel-strategies-that-drive-customer-lifetime-value/ - Translation Priorities: Optional About This Webinar: True omnichannel marketing doesn’t just add additional revenue streams, it provides a more customer-centric, unified customer experience. As brands grow across new channels and territories, they need to orchestrate engagement strategically to make experiences personal, consistent and valuable. Recorded live at SAP Emarsys Power to the Marketer Amsterdam 2024 this panel discovers how leading brands scale their omnichannel execution with international reach. Watch now to hear how New Balance, Paula's Choice and Studio Anneloes: Identify new global opportunities Overcome modern day challenges Achieve seamless omnichannel execution Turn one way communications into two-way conversations --- ### Glazing the Path to Success: The Krispy Kreme Omnichannel Journey to Delight Customers  > Watch this webinar to discover Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results. - Published: 2024-08-14 - Modified: 2024-10-18 - URL: https://emarsystest.com/learn/webinars/glazing-the-path-to-success-the-krispy-kreme-omnichannel-journey-to-delight-customers/ - Translation Priorities: Optional About This Webinar: An engaging 45-minute webinar featuring a conversation with Carolina Figueiredo and Vaibhav Suri from Krispy Kreme, the ‘Original Glazed Doughnuts’ and Samyin Mequillet, SAP Emarsys Strategic Services and Services Sales Director - APJ & GC. This session explores Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results. Watch this webinar to: Discover the challenges faced by Krispy Kreme Hear about the tangible benefits and measurable success Krispy Kreme has achieved. Gain insights into the most valuable SAP Emarsys features used by Krispy Kreme and how they have been leveraged for marketing automation and personalisation. Don't miss this opportunity to learn from Krispy Kreme's successful omnichannel journey! Whether you are currently using SAP Emarsys or considering it for your marketing strategy, this webinar provides valuable insights and actionable tips to help you maximize your marketing efforts and drive customer engagement. --- ### Lunch and Learn: How Huel is Driving Profitable, Scalable Growth Through Customer Advocacy Marketing with Mention Me  > This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation - Published: 2024-08-12 - Modified: 2024-09-04 - URL: https://emarsystest.com/learn/webinars/lunch-and-learn-how-huel-is-driving-profitable-scalable-growth-through-customer-advocacy-marketing-with-mention-me/ - Translation Priorities: Optional About This Webinar: By activating their fans to drive retention, loyalty and profitable growth, you’ll find out how Huel got 22% of their customers sharing and recommending the brand with their friends and family. Watch this session, from the Omnichannel & AI Masterclass, to hear from Huel’s Global Head of CRM, Tash Reynolds, who is joined by Mention Me’s Director of Strategic Partnerships, Kat Wray to discuss: The revenue and LTV impact delivered by Huel’s customer advocates What Huel’s customer advocacy marketing strategy looks like  How Huel is leveraging unique advocacy data in their CRM strategy to supercharge their growth  --- ### Lunch and Learn: Revolutionizing Customer Retention, AO’s Blueprint for Building Trust, Authority and Loyalty  > This session, from the Omnichannel & AI Masterclass, discusses AO, the UK’s most trusted electrical retailer and how they overcame challenges to address loyalty and retention challenges using smart automation and a ‘CTA-first’ approach to email optimisation - Published: 2024-07-30 - Modified: 2024-08-21 - URL: https://emarsystest.com/learn/webinars/lunch-and-learn-revolutionizing-customer-retention-aos-blueprint-for-building-trust-authority-and-loyalty/ - Translation Priorities: Optional About This Webinar: If database engagement, content relevancy and customer reactivation are keeping you up at night, this session will restore peace of mind. AO, the UK’s most trusted electrical retailer, overcame these challenges by devising a comprehensive solution to address loyalty and retention challenges. Join this session, from the Omnichannel & AI Masterclass, to hear from Craig Hogan-Farnworth, Head of CRM from AO as he discusses: Their innovative approach to lead generation with web channel How AO is using smart automation tactics to increase customer engagement  The impressive results the brand has seen since taking a ‘CTA-first’ approach when optimising AO’s email work process  Watch on Demand --- ### AI in Action: Power Moves for Modern Marketers > Watch this podcast to learn about the role of Artificial Intelligence (AI) in modern marketing. - Published: 2024-07-23 - Modified: 2024-07-24 - URL: https://emarsystest.com/learn/webinars/ai-in-action-power-moves-for-modern-marketers/ - Translation Priorities: Optional AI in Action: Power Moves for Modern Marketers In this podcast episode, hosted by J. D. Miller, Senior Vice President of CDM Media, Megan Hostetler, Product Marketing Director at SAP Emarsys, and Aadil Kumar, Senior AI Product Manager at SAP Emarsys, dive into the broad and nuanced role of artificial intelligence in modern marketing. They discuss different types of AI and their applications, examining its transformative effects in areas like personalization, analytics, and content generation. The conversation also tackles the ethical and regulatory challenges AI poses to marketers, offering a comprehensive view of the current landscape. Looking ahead, Megan and Aadil provide insights into the future of marketing with AI, including strategies for marketers to adapt and thrive in an AI-centric landscape. Watch on demand to gain valuable insights from industry experts on the cutting-edge developments in AI-driven marketing. --- ### Lunch and Learn: More Than Commerce: How CPG Brands are Building Direct-to-Consumer Engagement > This session, from the Omnichannel & AI Masterclass, invites global consumer product brands to discuss how Consumer Product brands are building direct-consumer-engagement, the importance of a first party data strategy and balancing personalization with consumer trust. - Published: 2024-07-18 - Modified: 2024-08-07 - URL: https://emarsystest.com/learn/webinars/more-than-commerce-how-cpg-brands-are-building-direct-to-consumer-engagement/ - Translation Priorities: Optional About This Webinar: There has been a huge shift in brands moving direct-to-consumer. But not all brands have an e-commerce offering and if they do, it’s not their main source of revenue. With an increasing remit to build brand affinity, drive loyalty and earn share of wallet, how are CPG brands leveraging omnichannel strategies to build authentic customer relationships? Watch this session, from the Omnichannel & AI Masterclass, to hear from Don Brett, CPG View Podcast host, as he leads an esteemed panel of CPG brands through topics such as: The importance of a first party data strategy in 2024  What value exchanges are being created across the customer journey  How brands are balancing personalization with consumer trust  AI’s role across this whole ecosystem and its new applications  --- ### Lunch and Learn: How Home Depot Engineers Online Experiences That ‘Get More Done’ During High Peak Seasons > This session, from the Omnichannel & AI Masterclass, heroes Mauricio Gonzalez, Online Experience Manager at Home Depot as he discusses the transformation from in-store to online experiences and how his team prepares for their biggest sales day of the year. - Published: 2024-07-08 - Modified: 2024-08-01 - URL: https://emarsystest.com/learn/webinars/how-home-depot-engineers-online-experiences-that-get-more-done-during-high-peak-seasons/ - Translation Priorities: Optional About This Webinar: Thanks to quality products & expert staff, Home Depot has always been a staple for any ‘do-it-yourself’ projects of all ages. However, to keep up with the modern customer, they’ve transformed an iconic brand name into a customer experience unrivalled by their competition. This meant truly understanding their customers & reaching them in their moment of need. Join this session, from the Omnichannel & AI Masterclass, to hear from Mauricio Gonzalez, Online Experience Manager at Home Depot as he discusses the transformation from in-store to online experiences and how his team prepares for their biggest sales day of the year. --- ### Lunch and Learn: SAP Emarsys Product Strategy, Roadmap and AI Innovations  > In this session, from the Omnichannel & AI Masterclass, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones, VP of Product, Balint Vegh, and Product Manager of Generative AI, Aadil Kumar, discuss Product Strategy and AI Innovations - Published: 2024-07-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/lunch-and-learn-sap-emarsys-product-strategy-roadmap-and-ai-innovations/ - Translation Priorities: Optional About This Webinar: AI has reached a fever pitch, and for good reason. It promises a world of opportunity for marketers to exceed customer expectations and cultivate customer loyalty. In this session, from the Omnichannel & AI Masterclass, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones, VP of Product, Balint Vegh, and Product Manager of Generative AI, Aadil Kumar, discuss how SAP Emarsys: Accelerates time to value by quickly onboarding data and channels to execute omnichannel campaigns  Is built on our AI heritage and infuses AI throughout the platform to improve marketer productivity and power personalization  Demonstrates the ROI and business impact of marketing  Delivers continuous improvement to meet the future needs of marketers  --- ### Brisbane Airport - Unlocking the power of data for your brands success > Watch this webinar to learn how Brisbane Airport is optimising technology for the travel and hospitality industry with SAP Emarsys. - Published: 2024-06-14 - Modified: 2024-06-14 - URL: https://emarsystest.com/learn/webinars/brisbane-airport-unlocking-the-power-of-data-for-your-brands-success/ - Translation Priorities: Optional Brisbane Airport - Unlocking the power of data for your brands success In the age of hyper-connectivity, consumers have come to expect more of brands and the advertising served to them. Gone are the times of generalized marketing messages to the masses, and here to stay are the days of personalised 1-1 customer engagement strategies. Critical to these strategies is the ability for marketers to truly harness the data available to them, regardless of what industry they are in. Join Laura Gamble, SAP Emarsys Principal Consultant and Claire Williamson, Brisbane Airport Commercial Marketing Manager as they explore insights, trends, and actionable strategies that leverage data to connect, resonate and drive meaningful interactions with your audience and beyond. Watch this exclusive webinar On-Demand! --- ### Intelligent engagement: Dubai’s digital frontiers > Watch leading brands unpack the role of AI in serving customers, businesses and society, and what marketing leaders can do to reap the benefits. - Published: 2024-05-28 - Modified: 2024-06-07 - URL: https://emarsystest.com/learn/webinars/intelligent-engagement-dubais-digital-frontiers/ - Translation Priorities: Optional Intelligent engagement: Dubai’s digital frontiers Artificial intelligence is at the forefront of future planning conversations, with expansion of the technology representing an important investment focus at government level — yet the exciting possibilities of AI can still be hard to prioritise. In this conversation, we explored what brand and marketing leaders can do today to reap the benefits of AI tomorrow. This session was recorded at SAP Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. In this panel, aside from unpacking the role of AI in serving customers, businesses and society, we also considered how tools such as blockchain and smart technologies are driving loyalty and the power to deliver tailored experiences. Watch the video to discover more from: Michelle Walsh, Senior Director Marketing & Communications - Majid Al Futtaim Anna Germanos, Group Director of CPG, Retail, E-Commerce - Meta Ahmad Abu Rabi, Director of Decision Analytics - Miral Artificial Intelligence --- ### Amplifying brand reach: Strategies for success > How C-Suite of leading brands implement best-of-breed approaches to digital strategy and amplify brand reach through speed, agility, and authenticity. - Published: 2024-05-28 - Modified: 2024-05-28 - URL: https://emarsystest.com/learn/webinars/amplifying-brand-reach-strategies-for-success/ - Translation Priorities: Optional Amplifying brand reach: Strategies for success In markets like the Middle East, the pace of technological change is particularly fast, with the UAE boasting some of the highest internet and mobile-usage rates in the world. This means the rate of brand transformation must match shoppers’ expectations by supporting creativity, elevating customer experience and meeting cultural needs. This session was recorded at SAP Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. In this panel, we discuss how brands are implementing best-of-breed approaches to digital strategy and how they can amplify brand reach to meet both local and global needs through speed, agility, and authenticity. Watch the video to discover more from: Elisa Bruno, CEO Level Shoes Fahed Ghanim, CEO Majid Al Futtaim Maya Azzi, CMO The Luxury Closet Gaurav Mahajan, CEO of Lifestyle at Landmark Group --- ### Transforming with relevance: Leveraging the power of a heritage brand > Watch how Chalhoub Group leveraged their legacy positioning and attracted new niches of customers in a rapidly transforming digital environment. - Published: 2024-05-28 - Modified: 2024-05-28 - URL: https://emarsystest.com/learn/webinars/transforming-with-relevance-leveraging-the-power-of-a-heritage-brand/ - Translation Priorities: Optional Transforming with relevance: Leveraging the power of a heritage brand Global brands that have succeeded in the Middle East excel in delivering products and experiences that are tailored to local tastes. This session was recorded at SAP Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. We explored how leading brands have adapted to the needs of the increasingly cosmopolitan region, balancing traditional brand storytelling with cultural consideration. In conversation with Michael Chalhoub, Chalhoub Group's President of Strategy, Growth, Innovation & Investment, we looked at how they have cultivated loyalty, elevated services and created desirability. All while leveraging their legacy positioning and attracting new niches of customers in a rapidly transforming digital environment. Watch now! --- ### Intelligentes Engagement: Optimierung durch AI > In diesem Panel, Wir diskutieren die Vorteile von AI in den Bereichen Mobile-Commerce Optimierung, Kreativitätserweiterung und Treueförderung. - Published: 2024-05-07 - Modified: 2024-05-07 - URL: https://emarsystest.com/de/learn/webinars/intelligentes-engagement-optimierung-durch-ai/ - Translation Priorities: Optional Intelligentes Engagement: Optimierung durch AI Künstliche Intelligenz steht bei Gesprächen zur Zukunftsplanung ganz oben auf der Tagesordnung. Dennoch kann es schwierig sein, die spannenden Möglichkeiten dieser Technologie zu priorisieren. In diesem Panel, aufgezeichnet beim SAP Emarsys Power To The Marketer Festival 2024 Live Event in München in Zusammenarbeit mit Vogue Business, erkunden wir, was führende Markenführer und Marketingleiter*innen heute tun können, um sich die Vorteile von AI zu sichern. Neben der Rolle von AI in Kund*innenbetreuung, Business und Gesellschaft betrachten wir, wie sie Marken dabei helfen kann, datenbasierte Entscheidungen zu treffen und so das Kund*innenerlebnis auf ein neues Level zu heben. Wir diskutieren die Vorteile von AI in den Bereichen Mobile-Commerce Optimierung, Kreativitätserweiterung und Treueförderung mit: Manuela Stadelmann, Head of Product Marketing, Penhaligon's Britta Domeier, Head of Partner Development, Adidas Europe Digital Partner Commerce Benjamin Messner, Director of eCommerce, Bogner --- ### Transformation durch Technologie: Die Werkzeuge des Handels für sich nutzen > Erfahren Sie, wie vernetzte Technologien kreative Prozesse unterstützen und das Kund*innenerlebnis verbessern in dieser Podiumsdiskussion. - Published: 2024-05-07 - Modified: 2024-05-07 - URL: https://emarsystest.com/de/learn/webinars/transformation-durch-technologie-die-werkzeuge-des-handels-fur-sich-nutzen/ - Translation Priorities: Optional Transformation durch Technologie: Die Werkzeuge des Handels für sich nutzen Um relevant zu bleiben, ist Entwicklung ein Muss. Doch manche Marken haben dabei mit dem Tempo zu kämpfen, das Kund*innen von ihnen erwarten. In dieser Podiumsdiskussion, die beim SAP Emarsys Power To The Marketer Festival 2024 Live Event in München in Zusammenarbeit mit Vogue Business aufgezeichnet wurde, besprechen wir den besten Ansatz zur strategischen Umgestaltung. Wir diskutieren gängige interne Hindernisse und welche Instrumente es Marken ermöglichen, sich mit Agilität und Authentizität zu verändern. Erfahren Sie, wie vernetzte Technologien kreative Prozesse unterstützen und das Kund*innenerlebnis verbessern, mit Einblicken von: Kim Teys Beavers, Director of Brand, Chrono24 Silvia Schmucker, VP and Head of Digital Commerce, Swarovski Antje Lindemann, Head of CRM, Lampenwelt Alice Buchbaum, Director of Communications, Rosewood München --- ### Gezielte Transformation: Die Kraft einer Traditionsmarke stärken > Erfahren Sie in dieser Aufzeichnung vom Power to the Marketer Festival 2024, wie der FC Bayern München Tradition und Transformation kombiniert, um Millionen von Fans weltweit zu begeistern. - Published: 2024-05-07 - Modified: 2024-05-17 - URL: https://emarsystest.com/de/learn/webinars/gezielte-transformation-die-kraft-einer-traditionsmarke-staerken/ - Translation Priorities: Optional Gezielte Transformation: Die Kraft einer Traditionsmarke stärken Erfolgreiche Konsument*innen-Marken glänzen üblicherweise darin, einen Mehrwert zu liefern und herausragende Erfahrungen zu bieten. Diese Session wurde beim SAP Emarsys Power To The Marketer Festival 2024 Live Event in München in Zusammenarbeit mit Vogue Business aufgezeichnet. In dieser Session spricht Michael Fichtner, CIO beim FC Bayern München darüber, wie der wohl bekannteste Fußballclub Europas sich weiterentwickelt, ohne an Fantreue zu verlieren. Sie erfahren, welche Transformationsstrategien dem FC Bayern dabei helfen, generationsübergreifende Loyalität zu schaffen und in einer digitalisierten Welt neue Kund*innen zu erschließen. On-demand anschauen! --- ### The Omnichannel Difference: tackling personalized marketing & customer engagement strategies > Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention. - Published: 2024-03-12 - Modified: 2024-04-18 - URL: https://emarsystest.com/learn/webinars/the-omnichannel-difference-2024/ - Translation Priorities: Optional Creating a single view of the customer is ranked “high priority” or “critically important” for 94% of brands. But how do leading brands create an effective omnichannel strategy? For insights into how marketers are navigating tomorrow’s marketing priorities, SAP Emarsys Customer Engagement partnered with Forrester for another best-in-class analysis for understanding challenges and practices in omnichannel customer engagement. Uncovering the impact of connected campaign strategies have on business growth and customer retention, the Omnichannel Difference 2024 Forrester Opportunity Snapshot offers key insights for brands looking to elevate their customers’ experiences. This webinar covers the learnings presented in the report for which Forrester surveyed manager-level and above decision-makers in the US, Germany, and the UK to better understand how organizations are approaching customer engagement. You’ll also hear from PUMA group’s Senior Manager CRM Global E-Commerce take on the findings. Learn about: AI-enhanced data as the engine of superior omnichannel engagement The central role customer expectations and government regulations play in successful omnichannel strategies Where friction persists in the buyers’ journey... and what to do about it How brands are increasing customer lifetime value with true omnichannel engagement --- ### New Year Resolutions of a Marketer > Watch this on-demand webinar to uncover marketing strategies and data collection methods that will help you build an omnichannel journey that drives long-term retention. - Published: 2024-02-12 - Modified: 2024-03-18 - URL: https://emarsystest.com/learn/webinars/new-year-resolutions-of-a-marketer/ - Translation Priorities: Optional Data and Personalization strategies to take advantage of post-holiday shopping and beyond Holiday shopping doesn’t cease after the new year. The post-holiday shopping season presents an opportunity to use the data you’ve gathered to personalize the experience for members who are now returning for self-gifting. Simultaneously, a wave of new customers who received gift cards will be shopping at your store for the first time – an opportunity to facilitate a great experience and gain new loyal customers. In this webinar, SAP Emarsys strategic expert Mikkel Tophoj gives a deep dive into: Marketing strategies to enhance your overall customer experience via marketing automation that drives long-term retention.   Methods for data collection including progressive profiling, gamification, and loyalty. How to facilitate an omnichannel journey that transforms a first-time purchaser into a loyal advocate. Watch on demand now by submitting the form! --- ### Using Generative AI like a natural: Allnatura’s data-driven approach to customer retention > Discover how Generative AI is a game-changer for Allnatura’s personalized marketing communication in driving customer engagement and retention. - Published: 2024-01-22 - Modified: 2024-04-18 - URL: https://emarsystest.com/learn/webinars/using-generative-ai-like-a-natural-allnaturas-data-driven-approach-to-customer-retention/ - Translation Priorities: Optional Using Generative AI like a natural Discover how Allnatura, one of the leading suppliers for ecologically and fairly produced home & living articles, is leveraging Generative AI for building lasting customer relationships. By implementing AI into their cross-channel, country-specific communication across multiple markets, Allnatura is not only improving their time-to-value, but also increasing their customer loyalty, while at the same time unlocking new creative potential within their marketing team by saving time in creating their marketing campaigns.   In this webinar: Get a deep dive into a real-life example of how Generative AI enables personalized communication that drives customer engagement and satisfaction. Understand key strategies, challenges faced, and practical tips for integrating Generative AI into your marketing Discover valuable insights into an effective, data-driven approach to long-term customer retention --- ### Secrets of Retention: Keeping Seasonal and New Buyers Hooked All Year > Discover best practices and examples of advertising efforts that delight customers and deliver business results throughout the year. - Published: 2024-01-22 - Modified: 2024-02-23 - URL: https://emarsystest.com/learn/webinars/secrets-of-retention-keeping-seasonal-and-new-buyers-hooked-all-year/ - Translation Priorities: Optional Secrets of Retention Marketers put a great deal of time and energy into acquiring new shoppers during busy holiday seasons and throughout the year. But how do you ensure newly acquired customers don't become one-and-done shoppers after their initial purchase? How do you convert them into repeat buyers and maximize their lifetime value? Join Sophie Sui, Criteo Strategic Partnerships Manager, and Lucas Bergström, SAP Emarsys VP of ISV Partnerships, as they share tips for driving growth and revenue by converting newly acquired shoppers into loyal, lasting customers that come back again and again. From this webinar you'll learn: Why customer centricity is essential for fostering loyalty and driving business outcomes Tips and actionable use cases for boosting acquisition, optimizing ad spend, and increasing CLTV How SAP Emarsys and Criteo together help you connect data and insights to deliver 1:1 omnichannel purchase journey --- ### Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty > Darren Gunton, Total Tools GM of Marketing, channels his customer, the tradie and provides loyalty tips to maximise customer experience! - Published: 2024-01-12 - Modified: 2024-01-12 - URL: https://emarsystest.com/learn/webinars/add-to-cart-podcast-how-total-tools-are-mastering-the-trade-of-customer/ - Translation Priorities: Optional Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty Add to Cart, Australia's leading ecommerce podcast, recorded a session live at SAP Emarsys Power To The Marketer Melbourne with Nathan Bush, Co-Founder and Podcast Host. In this chat, Darren Gunton, Total Tools GM of Marketing, channels his customer, the tradie. He shares how he is pushing the boundaries of hyper personalisation with a loyalty programme that services the 1. 9m tradies Total Tools has on its database. Darren Gunton shares how a fail fast mentality is his mode of choice, why sometimes a website can be just too pretty and how he goes face to face with his customers - with varying results! Loaded with loyalty tips and a passion for customer experience this is a session not to miss. Watch now! --- ### The Omnichannel Path to Customer Loyalty in Retail > Discover the different types of loyalty and how personalized omnichannel experiences can help boost your customer engagement. - Published: 2024-01-10 - Modified: 2024-01-10 - URL: https://emarsystest.com/learn/webinars/the-omnichannel-path-to-customer-loyalty-in-retail/ - Translation Priorities: Optional The Omnichannel Path to Customer Loyalty in Retail Brand loyalty is fluid, influenced by many factors, such as cost, quality, service, and more. In an ever-changing retail landscape, what can marketers do to guide customers on the path to true loyalty?   Join Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, and Kelsey Jones, Global Head of Product Marketing at SAP Emarsys, as they discuss how personalized, omnichannel experiences develop lasting bonds between customers and brands. You’ll learn:  How to sift through the inherent complexities of omnichannel engagement to deliver seamless, personalized cross-channel experiences that promote loyalty.   Ways you can go beyond email! Learn the impact of different channels, including email, SMS, mobile, and more.   Insights from our recent Customer Loyalty Index and what the latest data on customer behavior means for your marketing strategy.   The five types of loyalty and what they mean.   Why taking a data-driven approach to understanding your customer is so important during the peak shopping seasons... and beyond!   --- ### 适应与卓越：在不断变化的宏观经济中取得成功的策略 > 进入点播间，聆听领先品牌的见解，了解营销人员如何调整策略以克服资源限制。 - Published: 2024-01-03 - Modified: 2024-01-04 - URL: https://emarsystest.com/cn/learn/webinars/adapt-and-excel-strategies-for-success-in-a-changing-macroeconomy/ - Translation Priorities: Optional 适应与卓越：在不断变化的宏观经济中取得成功的策略 急剧上升的通货膨胀和迫在眉睫的全球经济衰退对营销人员产生了巨大影响。 预算更加紧张，领导需要看到更可衡量的营销ROI，同时拉新或者获客成本越来越高。 在本次讨论中，SAP大中华区客户体验解决方法首席专家Ivan Min，与国内储能领先出海品牌EcoFlow全球品牌官网DTC部门负责人Simon Wang和Concentrix+Webhelp数字解决方案和运营负责人Wenliang Wu，共同探讨营销人员如何调整策略以克服资源限制。 这包括对Martech的有效应用，通过提升营销自动化程度来提升效率，以节省时间和成本。 进入点播间，了解： EcoFlow如何应用营销自动化MA平台实现大规模的个性化客户互动，从而确保业务持续增长 了解Concentrix+Webhelp从咨询方视角对数据驱动营销的理解和洞察 如何在不同市场侧重触达客户，多个渠道营销如何有效融合 从提升个性化客户体验的角度，讨论如何有效建立品牌喜爱度和忠诚度 从营销运营的角度探视AI和Martech结合的重要性 --- ### 品牌成功故事 > 进入点播间，聆听品牌海外电商负责人Tevis与您分享品牌成功的关键要素 - Published: 2024-01-03 - Modified: 2024-01-04 - URL: https://emarsystest.com/cn/learn/webinars/midea/ - Translation Priorities: Optional 品牌成功故事 美的是中國国内最成功和最具知名度的电器品牌之一，在這個视频中，您将了解它们的品牌成功故事，以及在市场上取拿卓越表现的策略。 进入点播间，聆听品牌海外电商负责人Tevis与您分享品牌成功的关键要素： 深入了解营销如何助力海外业务增长，探索营销在不同市场中的作用 探讨如何通过营销策略实现O2O业务，将线上和线下渠道有效融合 分析规划DTC战略的重要性，剖析第一方客户数据的价值以及数字化营销的潜力 揭示数字化渠道触达用户对于业务增长的重要性 --- ### Recession, Retention, and Loyalty > Discover the latest research on loyalty trends and omnichannel marketing strategies that deepen customer relationships and drive business growth. - Published: 2024-01-02 - Modified: 2024-01-02 - URL: https://emarsystest.com/learn/webinars/recession-retention-and-loyalty/ - Translation Priorities: Optional Recession, Retention, and Loyalty Consumer research reveals that brand loyalty has increased, but the question is–why? In this podcast, we’ll discuss the latest research on loyalty trends and reveal omnichannel marketing strategies that deepen customer relationships, improve retention, and drive business growth faster than ever before. Learn from Kelsey Jones, SAP Emarsys Global Head of Product Marketing, and Pamela Erlichman, Jebbit Chief Evangelist Officer, discuss the changes in loyalty and how to optimize marketing to drive better growth. Watch now! --- ### The Power of AI Segmentation - Ryderwear's Story > Discover how Ryderwear generated 80% of revenue from automations versus campaigns and leveraged AI segmentation. - Published: 2023-12-21 - Modified: 2023-12-21 - URL: https://emarsystest.com/learn/webinars/the-power-of-ai-segmentation-ryderwears-story/ - Translation Priorities: Optional The Power of AI Segmentation - Ryderwear's Story As marketers work to maximise their campaigns, they should experiment with ways of generating revenue. Discover how Ryderwear generated 80% of revenue from automations versus campaigns, resulting in a complete reversal in just two years and boosted email revenue by 300%. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this conversation, Justin Bausch, Ryderwear CRM Manager, shared the remarkable impact SAP Emarsys had in his 1-person operations and how a culture of rewarding risk-taking played a part in their success. Watch Now! --- ### Lessons From A Loyalty Leader > How to create frictionless experiences across channels in a world of disruptions to maximise loyalty. - Published: 2023-12-21 - Modified: 2023-12-21 - URL: https://emarsystest.com/learn/webinars/lessons-from-a-loyalty-leader/ - Translation Priorities: Optional Lessons From A Loyalty Leader Over the past few years, we’ve seen how brands have been able to survive and thrive against rising costs, supply chain constraints and changing consumer behaviour. Top marketers are focusing on creating omnichannel brand experiences that prevent customers from looking elsewhere. This session was recorded at SAP Emarsys Power To The Marketer Hong Kong 2023. In this conversation, Sidhanth Gopishetty, Former GM of Marketing at Toys R Us, explores how to create frictionless experiences across channels in a world of disruptions. Understand the importance of diversifying your channel mix and ways to maximise the impact of AI in digital marketing. Watch now! --- ### How Vitasoy Creates Global Growth With Sustainable Practices > Explore how Vitasoy has embraced their heritage and championed a purpose-driven ethos to drive growth with sustainability at the core of the business. - Published: 2023-12-20 - Modified: 2023-12-20 - URL: https://emarsystest.com/learn/webinars/how-vitasoy-creates-global-growth-with-sustainable-practices/ - Translation Priorities: Optional How Vitasoy Creates Global Growth With Sustainable Practices Marketers strive for brands to become a household name but sometimes struggle to expand their global footprint. One way is to distinguish the brand by marketing the history with sustainability as core focus. This session was recorded at SAP Emarsys Power To The Marketer Hong Kong 2023. In this conversation, Lydia Yau, Vitasoy International Holdings Ltd. Head of Group Marketing Strategies and Communications, shares how to embrace heritage and champion a purpose-driven ethos to drive growth with sustainability at the core of the business. Watch Now! --- ### Scaling With City Beach: The Next Step For Loyalty Growth > City Beach shares their journey of leveraging customer segments and demographics to help growth and scaling with loyalty. - Published: 2023-12-20 - Modified: 2023-12-20 - URL: https://emarsystest.com/learn/webinars/scaling-with-city-beach-the-next-step-for-loyalty-growth/ - Translation Priorities: Optional Scaling With City Beach: The Next Step For Loyalty Growth While brands have now collected vast wealth of data about their customers, challenges with growing the database still exist. Leveraging the wide range of customer segments and demographics can help create a devoted base of customers that return to the brand time and time again. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this conversation, City Beach shares their journey of growth and scaling with loyalty. Watch the video to discover more from: Mike Cheng, City Beach Head of Digital James Neill, City Beach Customer Lifecycle Manager --- ### The Leaders Perspective – Strategies To Stay Relevant And Resilient > Discover how Puma, Adore Beauty, and Rodd & Gunn have stayed relevant and resilient and the strategies they have applied to succeed and thrive. - Published: 2023-12-20 - Modified: 2023-12-20 - URL: https://emarsystest.com/learn/webinars/the-leaders-perspective-strategies-to-stay-relevant-and-resilient/ - Translation Priorities: Optional The Leaders Perspective – Strategies To Stay Relevant And Resilient Over the past few years, top brand leaders have learned significant lessons about how to survive and ultimately thrive under rising cost pressures, supply chain constraints, and changing consumer behavior. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this fireside chat led by Thomas Harris, we’ll hear how industry leaders have stayed relevant and resilient and the strategies they have applied to succeed and thrive. Watch the video to discover more from: Pancho Gutstein, Puma General Manager Angela Ward, Rodd & Gunn Executive General Manager eCommerce & Digital Dan Ferguson, Adore Beauty CMO --- ### Why Data Is Still Your Biggest Competitive Advantage > Brand leaders discuss the tools, skills, and culture needed to be insights driven; opportunities and threats of generative AI; and how to blend data with creativity. - Published: 2023-12-19 - Modified: 2023-12-19 - URL: https://emarsystest.com/learn/webinars/why-data-is-still-your-biggest-competitive-advantage/ - Translation Priorities: Optional Why Data Is Still Your Biggest Competitive Advantage Data is still the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this panel session, brand leaders will discuss the tools, skills, and culture needed to be insights driven; the opportunities and threats of generative AI; and how to blend data with creativity. Watch the video to discover more from: Mal Chia, Ecom Nation Managing Director Lauren Graham, Brisbane Airport Head of Commercial Marketing Edward Roberto, Fantastic Furniture Head of Digital Michelle Wu, Forever New Head of Digital Marketing & CRM --- ### The Social Science Of Data – Rethinking Marketing > Explore how Simon Kuestenmarcher, The Demographics Group Co-Founder & Director, explains the type of marketing messages that resonate with different generations in a data-driven way. - Published: 2023-12-19 - Modified: 2023-12-19 - URL: https://emarsystest.com/learn/webinars/the-social-science-of-data-rethinking-marketing/ - Translation Priorities: Optional The Social Science Of Data – Rethinking Marketing As generations enter new stages of the life-cycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly. Maybe your core audience is shrinking away and you must market to a new cohort. This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this keynote speech, Simon Kuestenmarcher, The Demographics Group Co-Founder & Director, explains the type of marketing messages that resonate with the different groups in a light-hearted but data-driven way. Watch now! --- ### Cómo Loly in the Sky emplea tácticas predefinidas para perfeccionar la personalización > Conozca los secretos de la estrategia de marketing de Loly in the Sky, obsesionada con los clientes e impulsada por personas. - Published: 2023-12-11 - Modified: 2023-12-11 - URL: https://emarsystest.com/es/learn/webinars/como-loly-in-the-sky-emplea-tacticas-predefinidas-para-perfeccionar-la-personalizacion/ - Translation Priorities: Optional Conozca los secretos de la estrategia de marketing de Loly in the Sky, obsesionada con los clientes e impulsada por personas. Las expectativas de los clientes han experimentado un cambio dramático en lo que parece un abrir y cerrar de ojos. Las campañas desconectadas y por lotes son poco más que papel tapiz digital, ruido de fondo que rara vez promueve la interacción de los clientes, que esperan campañas sofisticadas y personalizadas que agreguen valor a sus vidas. La marca de zapatos hechos a mano por diseñadores Loly in the Sky alcanzó la madurez de su marketing digital utilizando una potente mezcla de obsesión por el consumidor, mapeo de personas y tácticas de marketing predefinidas para satisfacer las expectativas de los clientes más inclinados a lo tecnológico. Regístrese en este seminario web para escuchar a Lore Espinosa, gerente de marketing de Loly in the Sky presentar: El enfoque único de la marca para el marketing de ciclo de vida del cliente El uso del marketing basado en personas para crear interacciones personalizadas Tácticas específicas utilizadas para hacer que los clientes se sientan más valorizados Cómo cerrar la brecha entre en línea y fuera de línea --- ### Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy > Discover how expert marketers have dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty. - Published: 2023-12-07 - Modified: 2024-01-02 - URL: https://emarsystest.com/learn/webinars/tech-bloat-to-tech-optimization-investing-to-win-in-a-cut-back-economy/ - Translation Priorities: Optional Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. What are the essential tools that brands need to continue investing in, and how can marketers overcome resource constraints to thrive in a time of scarcity? This session was recorded at SAP Emarsys Power To The Marketer Melbourne 2023. In this panel discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty. Watch the video to discover more from: Sophie Lawson, Village Roadshow Theme Parks Digital Marketing Manager Dr Brent Coker, The University of Melbourne Academic Digital Marketing Lester Martinez, Blooms The Chemist Head of Performance Marketing Watch now! --- ### The Evolution Of Loyalty: Preparing For The Next Generation Of Shoppers > Explore how Jody Plows, Nobody's Child CEO, has evolved their content and omnichannel strategies, opportunities for growth and built a customer-obsessed culture. - Published: 2023-12-06 - Modified: 2023-12-18 - URL: https://emarsystest.com/learn/webinars/the-evolution-of-loyalty-preparing-for-the-next-generation-of-shoppers/ - Translation Priorities: Optional The Evolution Of Loyalty: Preparing For The Next Generation Of Shoppers With a billion millennials, Gen Z and Gen Alpha consumers entering the market over the next decade, retailers must reinvent their commerce models to capture a new generation of shoppers. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this conversation, Jody Plows, Nobody's Child CEO, reveals how they have evolved their content and omnichannel strategies to stay ahead of the pack, the opportunities for growth and how to build a customer-obsessed culture. Watch now! --- ### How Data Will Shape The Future Of Marketing > Explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success, and the impact of generative AI on the future of marketing. - Published: 2023-12-06 - Modified: 2023-12-11 - URL: https://emarsystest.com/learn/webinars/how-data-will-shape-the-future-of-marketing/ - Translation Priorities: Optional How Data Will Shape The Future Of Marketing While brands now hold a vast wealth of data about customers, not everyone is using it effectively. Challenges like data protection still exist. Meanwhile, opportunities to improve customer connections and experiences using data are expanding faster than marketers can manage. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this conversation, we’ll explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success, and the impact of generative AI on the future of marketing. Watch the video to discover more from: Nick Tran, Farfetch CMO Natasha Curtin, Bombay Sapphire VP of Global Marketing Victoria Prew, Hurr Founder and CEO --- ### Innovating In Times Of Uncertainty > Leading retailers show how they dealt with shrinking resources, building smarter tech, staying innovative, and winning in a cut-back economy. - Published: 2023-12-05 - Modified: 2023-12-05 - URL: https://emarsystest.com/learn/webinars/innovating-in-times-of-uncertainty/ - Translation Priorities: Optional Innovating In Times Of Uncertainty Against a backdrop of rising interest rates and inflationary pressures, consumers are prioritising price and convenience over brand loyalty. Businesses are being challenged to cut costs while finding creative new ways to attract and retain customers. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this discussion, we’ll look at how leading retailers are dealing with shrinking resources, building smarter tech, staying innovative and winning in a cut-back economy. Watch the video to discover more from: Shira Feuer, Trinny London CMO Trevor Hardy, Orlebar Brown CMO Simon Gresham Jones, Mulberry CMO --- ### The Loyalty Leader: Strategies To Stay Relevant And Resilient > Discover how Manju Malhotra, Harvey Nichols CEO, created a seamless omnichannel shopping experience with mobile to propel growth, improve profitability, and stay relevant. - Published: 2023-12-01 - Modified: 2023-12-11 - URL: https://emarsystest.com/learn/webinars/the-loyalty-leader-strategies-to-stay-relevant-and-resilient/ - Translation Priorities: Optional The Loyalty Leader: Strategies To Stay Relevant And Resilient Over the past few years, significant lessons have been learned about how to survive and ultimately thrive under rising cost pressures, supply chain constraints, and changing consumer behavior. This session was recorded at SAP Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this fireside chat, we hear how Manju Malhotra, Harvey Nichols CEO, has created a seamless omnichannel shopping experience, with mobile playing a starring role to propel growth, improve profitability, and stay relevant. Watch now! --- ### How Gen Z Is Reinventing Retail > Discover how to engage younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future. - Published: 2023-11-30 - Modified: 2023-12-11 - URL: https://emarsystest.com/learn/webinars/how-gen-z-is-reinventing-retail/ - Translation Priorities: Optional How Gen Z Is Reinventing Retail As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences, and digital habits. This session was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Sandeep Seth, Coach Global CMO and North America President, unpacks how to engage younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future. Watch now! --- ### Lessons From An Omnichannel Leader > Discover how Carolyn Dawkins, David Yurman CMO, is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions. - Published: 2023-11-30 - Modified: 2023-12-11 - URL: https://emarsystest.com/learn/webinars/lessons-from-an-omnichannel-leader/ - Translation Priorities: Optional Lessons From An Omnichannel Leader Brands need to prioritise customer retention — with brand loyalty critical as consumers pull back spend. In this fireside chat, we’ll hear how Carolyn Dawkins, David Yurman CMO, is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue. This session was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity. Watch now! --- ### Why Data Is The New Competitive Advantage > Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity. - Published: 2023-11-30 - Modified: 2023-11-30 - URL: https://emarsystest.com/learn/webinars/why-data-is-the-new-competitive-advantage/ - Translation Priorities: Optional Why Data Is The New Competitive Advantage Data is the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. This panel discussion was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity. Watch the video to discover more from: Chris Worthington, Urban Outfitters Head of Marketing and E-Commerce Lisa Marie Pillette, Fossil SVP Chief Marketing Officer Heather Kaminetsky, Mytheresa North American President --- ### How To Future-Proof Loyalty In An Economic Downturn > Leading retail marketers show how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant. - Published: 2023-11-30 - Modified: 2023-12-11 - URL: https://emarsystest.com/learn/webinars/how-to-future-proof-loyalty-in-an-economic-downturn/ - Translation Priorities: Optional How To Future-Proof Loyalty In An Economic Downturn With the strain of surging inflation, high interest rates and a looming recession, consumers are shifting their spending habits and reprioritising. What are the essential tools that brands need to continue investing in to retain consistency and high-quality campaigns? How can marketers overcome resource constraints and thrive in a time of scarcity? This panel discussion was recorded at SAP Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Leading retail marketers show how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant. Watch the video to discover more from: Amondo Redmond, Foot Locker Former Head of Marketing for NAM Ana Andjelic, Esprit Chief Brand Officer Emily Essner, Saks Fifth Avenue CMO --- ### 出海营销”网络研讨会第二期 > SAP Emarsys 携手创业邦举办“出海营销”系列第二期网络研讨会，邀请来自不同领域的专家和品牌代表分享他们的经验和见解，共同探讨出海营销的策略和实践。 - Published: 2023-10-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/cn/learn/webinars/empower-exporter-with-omnichannel-marketing-strategy/ - Translation Priorities: Optional 全渠道营销策略赋能企业出海之旅 随着全球化的加速，越来越多的中国企业开始将目光投向海外市场。然而，在出海过程中，许多企业面临着一系列的挑战和难题，例如如何在海外市场建立品牌认知度和认可度、如何制定合适的营销策略。为了帮助企业解决这些问题，SAP Emarsys 携手创业邦举办“出海营销”系列第二期网络研讨会，邀请来自不同领域的专家和品牌代表分享他们的经验和见解，共同探讨出海营销的策略和实践。精彩内容不容错过! 是次网络研讨会要点：  从品牌方和咨询方角度全面了解出海销售的策略  面对不断上升的新客户获取成本，如何提高客户保留率和忠诚度，以增加复购率和老客户收益  大多数中国出海品牌都采取低价定位策略，了解Vesta是如何进入欧美中高端消费群体市场  . play-banner-content . flex-column { flex: 0 0 100%! important; max-width: 100%! important; } --- ### 出海营销”网络研讨会第三期 > 这期网络研讨会会重点剖析黑色星期五、双十一、光棍节、超级星期一以及年末假日等大型促销活动，并探讨成功的营销要素。 - Published: 2023-10-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/cn/learn/webinars/black-friday-masterclass-fuel-sales-growth-through-festival-campaigns/ - Translation Priorities: Optional 出海营销深造班：引爆大型促销活动销售增长 “顺势而为，聚势出海”，SAP Emarsys 一直致力于帮助更多中国企业在海外市场获得成功。在此次第三期的网络研讨会中 SAP Emarsys 专家团队将分享更多关于如何制定数据驱动的营销策略，助您在全年最重要的零售活动期间大放异彩。我们将重点剖析黑色星期五、双十一、光棍节、超级星期一以及年末假日等大型促销活动，并探讨成功的营销要素。从基础准备到全渠道体验，让每次与消费者的互动都是一次绝佳的客户体验之旅，使您的电商业务脱颖而出，实现关键绩效指标。 我们真挚地邀请您一起探索：  黑色星期五以及其他未来大型促销活动的策略  提升活动表现以及顾客参与度的方案  如何突破市场噪音，脱颖而出  执行营销活动的重点推荐工具和功能  . play-banner-content . flex-column { flex: 0 0 100%! important; max-width: 100%! important; } --- ### “出海营销”网络研讨会第一期  > 这期网络研讨会我们邀请了上海品腾电子商务有限公司 Lovely Wholesale的首席营销官缑静，联同 SAP CRM 云解决方案的首席专家闵勇，共同探索以消费者为中心的线上营销策略。 - Published: 2023-10-11 - Modified: 2023-10-19 - URL: https://emarsystest.com/cn/learn/webinars/gain-higher-sales-conversion-and-enhance-customer-experience-with-hyper-personalisation/ - Translation Priorities: Optional 以超个性化营销强化顾客历程体验 提升销售转换率 随着疫情防控的全面放开和提升消费政策的出台，我们已经步入了真正的后疫情时代，也迎来了各行业逐步重启的时刻。在2023年，每个品牌都必须面对全球经济活动缓慢的现实和激烈的市场竞争，朝着上升的趋势努力求发展。出海无疑是企业增长最热的话题之一。然而，制定全球化营销策略并不容易。在向不同文化进行营销时，需要考虑许多基本和更微妙的问题。  为此，SAP Emarsys 将携手 SAP 举办“出海营销”(全球化营销运营)系列网络研讨会，首期我们邀请了上海品腾电子商务有限公司 Lovely Wholesale的首席营销官缑静，联同 SAP CRM 云解决方案的首席专家闵勇，共同探索以消费者为中心的线上营销策略。  您一定能从嘉宾的实际案例中获取宝贵的知识和洞见，千万不要错过！  是次网络研讨会要点：  剖析如何通过多维度的数据分析，精确定位消费者并提出个性化推荐  了解如何提升消费者体验和忠诚度，最终提升转换率  . play-banner-content . flex-column { flex: 0 0 100%! important; max-width: 100%! important; } --- ### How Top IT and Marketing Teams Drive Leading-Edge Customer Experience > Discover with SAP Emarsys and Forrester the best practices of IT and marketing teams to create leading-edge CX strategies that satisfy customers and deliver business results. - Published: 2023-10-06 - Modified: 2023-10-06 - URL: https://emarsystest.com/learn/webinars/how-top-it-and-marketing-teams-drive-leading-edge-customer-experience/ - Translation Priorities: Optional When IT and Marketing come together, your customers and your business win The role of IT in customer experience (CX) has become increasingly important for brands, with a recent IDG report finding that 53% of CIOs expect to expand their involvement in CX in the future. IT leaders are crucial for empowering marketing teams with the tactics needed to drive CX innovation and create personalized omnichannel experiences that drive customer loyalty and business results. Join guest speaker Thomas Husson, Forrester Vice President Principal Analyst, and Megan Hostetler, SAP Emarsys Director of Product Marketing, as they discuss: How to bring your brand’s customer-centric vision to life How IT and Marketing teams can come together as strategic partners to drive efficiency Ways that you can turn actionable data into profitable personalization and lasting customer relationships Tips for building a tech stack for innovative customer experience Examples from real-life brands that are driving better results through stronger IT and Marketing collaboration Register now! --- ### Performance-Reihe – Staffel 3, Folge 2: Mit Mobile Marketing zu mehr Engagement und Umsatz > In diesem Fireside Chat beleuchten wir, wie Sie effektiv und unkompliziert den mobilen Kanal in Ihren Omnichannel-Mix integrieren und noch mehr mobiles Engagement fördern und den Customer Lifetime Value steigern können - Published: 2023-09-27 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/webinars/mit-mobile-marketing-zu-mehr-engagement-und-umsatz/ - Translation Priorities: Optional Mit Mobile Marketing zu mehr Engagement und Umsatz Mobile ist der EINE Kanal, den Kund*innen rund um die Uhr nutzen. Es ist also logisch, dass er einer der wichtigsten Touchpoints für erfolgreiche Marken in ihrer Kund*innenkommunikation ist. Über Mobilgeräte können Marketer mit Kund*innen in Kontakt treten und gleichzeitig mehr Verbraucher*innen erreichen, ohne dass dafür eine App erforderlich wäre. Aber ohne die passende Technologie und Unterstützung kann dieser Kanal schnell zu einer kostspieligen und aufwendigen Implementierungsfalle werden. In diesem Fireside Chat beleuchten wir, wie Sie effektiv und unkompliziert den mobilen Kanal in Ihren Omnichannel-Mix integrieren und noch mehr mobiles Engagement fördern und den Customer Lifetime Value steigern können. Unsere SAP Emarsys Technical Adoption Specialists Marcel Heck und Sadi Tanis teilen wertvolle Tipps und Tricks rund um Mobile Marketing ‒ darunter: Eine Mobile Marketing-Analyse aus Expert*innen-Sicht Möglichkeiten zum Einsatz von In-App- und Push-Benachrichtigungen für mehr Customer Engagement und Wachstum Wie Sie mit Mobile Wallet neue Omnichannel Use Cases umsetzen und wichtige Ergebnisse erzielen Das sind die Speaker --- ### Black Friday Masterclass: Unlocking Success For Your Brand > Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why? - Published: 2023-09-22 - Modified: 2023-09-22 - URL: https://emarsystest.com/learn/webinars/black-friday-masterclass-unlocking-success-for-your-brand/ - Translation Priorities: Optional Black Friday Masterclass: Unlocking Success For Your Brand SAP Emarsys experts share our inside tips to unlock success for your brand this Black Friday. Discover data driven strategies to help you drive sales during the retail event of the year. We'll show you how to capitalize on the success of events like Black Friday, 11:11, Singles Day, Super Monday, and the upcoming holiday period. Learn the importance of perfecting the basics and taking your omnichannel customer journey to the next level, reaching your KPIs, and standing out from the crowd. From optimising seamless interactions to crafting personalised shopping experiences, we'll equip you with data-driven tools to forge deeper connections and build brand loyalty. In this video you will gain:• Actionable strategies for you to get ready for Black Friday and other upcoming significant sale events• Learn how to elevate your campaign and customer engagement strategies• Help with cutting through the noise• Recommendations on tools and capabilities and how to roll them out Watch now! --- ### The Science of Building Stronger Customer Relationships Through Conversations > In this fast-paced, always-on digital world, brands continue to look for more “out-of-the-box” solutions to get closer to their customers, build trust and interact on a personal level. - Published: 2023-09-07 - Modified: 2023-09-07 - URL: https://emarsystest.com/learn/webinars/the-science-of-building-stronger-customer-relationships-through-conversations/ - Translation Priorities: Optional The Science of Building Stronger Customer Relationships Through Conversations The way customers engage with brands is changing fast. The days of call centre hold music and raising customer service help tickets are being replaced by instant communication via social channels and messenger apps. In this fast-paced, always-on digital world, brands continue to look for more “out-of-the-box” solutions to get closer to their customers, build trust and interact on a personal level. In this session, Sinch’s VP of International Marketing, Anna Jäger, and Senior Account Manager, Susan Stjernberger uncover 5 key trends shaping retail communication. Hear how global brands Zadig & Voltaire, Cdiscount and Intermarché: Interact with their customers and increase conversion rates by leveraging the power of messaging solutions Use immersive and interactive brand experiences to increase customer engagement Blend digital channels with in-store experiences to create seamless customer experiences Watch now! --- ### Episode 3, Driving Engagement and Revenue with Mobile Marketing > In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization. - Published: 2023-08-25 - Modified: 2023-11-22 - URL: https://emarsystest.com/learn/webinars/episode-3-driving-engagement-and-revenue-with-mobile-marketing/ - Translation Priorities: Optional Maximizing and Actioning Data on Web to Drive Engagement Mobile is the one channel that is always with customer, which makes it a critical touchpoint for today’s brands. Through mobile, marketers can connect with customers anywhere they’re at, without needing an app, and reach wider audiences. But without the proper technology and guidance, it can be cumbersome and costly channel to implement.   In this fireside chat, we’ll dive deep into the most effective ways to integrate mobile marketing into you omnichannel mix, allowing you to unlock mobile engagement strategies that drive customer lifetime value. Join SAP Emarsys Technical Adoption Specialists Josh Brown and Alex Vancea as they reveal tips and insights to help you stay competitive with mobile, including:  An expert breakdown of mobile marketing  Ways to leverage in-app and push notifications to drive growth and customer engagement How Mobile Wallet opens up new omnichannel use cases that deliver results  Watch it now! --- ### It’s Raining Revenue! How Movable Ink Built a Revenue Waterfall for Brandsdal > By using Movable Ink for Email + Stories, Brandsdal built a ‘super waterfall’ campaign that drove 147 Conversions with an AOV of $60, resulting in $8k in revenue. - Published: 2023-08-18 - Modified: 2023-08-18 - URL: https://emarsystest.com/learn/webinars/its-raining-revenue-how-movable-ink-built-a-revenue-waterfall-for-brandsdal/ - Translation Priorities: Optional It’s Raining Revenue! How Movable Ink Built a Revenue Waterfall for Brandsdal Brandsdal, a leading Norwegian beauty and cosmetics e-commerce brand, found themselves toe-to-toe with a common e-commerce marketing challenge. How do you perfect the art of creating a highly personalized customer experience that goes beyond merely recommending products based off recent web browsing behavior? Enter Movable Ink. By using Movable Ink for Email + Stories, Brandsdal built a ‘super waterfall’ campaign that drove 147 Conversions with an AOV of $60, resulting in $8k in revenue. Tune in to hear Brandsdal’s Lee Jones-Abrahamsen and Amalie Nilsen alongside Movable Ink’s Client Experience Manager, Maria Ferreira discuss how Brandsdal created a highly personalized experience by displaying relevant content to all their customer segments. Watch now! --- ### Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion > Discover 3 actionable insights from Ochsner Sport's personalization program that yielded the most impact. - Published: 2023-08-17 - Modified: 2023-08-17 - URL: https://emarsystest.com/learn/webinars/ochsner-sports-personalization-journey-bridging-creativity-conversion/ - Translation Priorities: Optional Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion As Switzerland’s largest sporting goods retailer, Ochsner Sports has felt the pressure in recent years to up their personalization game. They achieved this by doing two important things – building a cross-functional personalization program and using data-driven insights to unlock true customer centricity. Ochsner Sport’s Team Lead for Online Shop Management, Jan Cahlik is joined by Dynamic Yield’s Director of Product Marketing, Emma Furlong to discuss: How Ochsner Sport is finding innovative ways to bridge the gap between traditional marketing and e-commerce The mindset change they have driven internally to enable cross-functional collaboration Three actionable insights from their personalization program that yielded the most impact Watch now! --- ### How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth > How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers. - Published: 2023-08-11 - Modified: 2023-08-11 - URL: https://emarsystest.com/learn/webinars/how-brandalley-leveraged-advocacy-data-to-supercharge-their-growth/ - Translation Priorities: Optional How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers. In this session, Kat Wray, Mention Me Director of Strategic Partnerships, joins Michelle Hurney, BrandAlley Head of Marketing, to discuss: How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers Setting up specific referral campaigns Using advocacy data in paid search and social efforts Watch now! --- ### The Holiday Edge: Actionable Shopping Insights for Black Friday Week > Join a panel of experts for insights on consumer trends in these tough economic times, and learn tactics for inspiring customer engagement this coming Black Friday and beyond. - Published: 2023-08-11 - Modified: 2023-08-16 - URL: https://emarsystest.com/learn/webinars/the-holiday-edge-actionable-shopping-insights-for-black-friday-week/ - Translation Priorities: Optional The Holiday Edge: Actionable Shopping Insights for Black Friday Week Creating successful holiday marketing campaigns is challenging at the best of times, let alone during the current period of economic uncertainty. The best way to gain an edge on the competition is knowing your customers so well you can predict what they want... . and then tailoring your strategy to meet their needs and inspire their loyalty. In this webinar led by our technology partner Wunderkind, you’ll get insights and practical strategies for driving customer engagement during this holiday season and beyond. Discover key consumer data from Wunderkind’s recent survey of 1,000+ US and UK shoppers that reveals what customers truly want. Hear customer sentiments about spending versus saving, why Gen Z is a particularly strong target market, and more. Learn why influencers have lost favor with consumers and find out why your website should be the cornerstone of your holiday engagement strategy.   Hear success stories from Wunderkind, Stylitics, and SAP Emarsys about how marketers can create truly inspirational, personalized holiday shopping experiences. Watch now! --- ### Mastering the Art of Conversational Commerce: Spoonflower’s Secret to 22x ROI > Discover how Spoonflower, custom fabric and wallpaper brand, leverages SMS to boost customer spending. - Published: 2023-08-07 - Modified: 2023-08-07 - URL: https://emarsystest.com/learn/webinars/mastering-the-art-of-conversational-commerce-spoonflowers-secret-to-22x-roi/ - Translation Priorities: Optional Mastering the Art of Conversational Commerce: Spoonflower’s Secret to 22x ROI Discover how Spoonflower, custom fabric and wallpaper brand, leverages SMS to boost customer spending. Tune in to hear Spoonflower’s Director of Email Marketing, Suz Pozzo, as she shares her experience working with Attentive Concierge during a busy holiday season. She’s joined by Attentive’s Yahirí Rodriguez and Jess Wells to chat about: Creating 1:1 connections with customers through SMS Turning first-time visitors into loyal customers Utilizing conversational commerce to increase average order value Watch now! --- ### Investing To Win In A Cut-Back Economy > Bogner and Vogue Germany discuss how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty. - Published: 2023-08-03 - Modified: 2023-08-03 - URL: https://emarsystest.com/learn/webinars/investing-to-win-in-a-cut-back-economy/ - Translation Priorities: Optional Investing To Win In A Cut-Back Economy In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. So what are the essential tools that brands need to continue investing in and how can marketers overcome resource constraints to thrive in a time of scarcity? In this discussion, recorded from SAP Emarsys Munich PTTM Festival, we’ll find out from Benjamin Messner, Director of E-Commerce at Bogner, and Kerstin Weng, Head of Editorial Content for Vogue Germany, how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty. Watch now! --- ### From Pure Play to Omnichannel Challenger > Parfumdreams discuss how they’ve become a thriving omnichannel leader and which tools and partners helped them along the way. - Published: 2023-07-28 - Modified: 2023-07-28 - URL: https://emarsystest.com/learn/webinars/from-pure-play-to-omnichannel-challenger/ - Translation Priorities: Optional From Pure Play to Omnichannel Challenger In under a decade, the digital revolution has transformed the way we shop and the beauty industry has been one of the biggest beneficiaries of this. In this intimate fireside chat, recorded from SAP Emarsys Munich PTTM Festival Event, we’ll hear from Daniel Lang, Head of Marketing & Development at Parfumdreams, about how they’ve grown the business from a modest footprint to a thriving omnichannel leader; how they’ve overcome both global and local challenges; and which tools and partners helped them along the way. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue. Watch now! --- ### Lingering and Longing: The New Language of Loyalty > Discover the challenges BMW have identified when it comes to customer loyalty and the evolution of their loyalty programmes. - Published: 2023-07-19 - Modified: 2023-07-19 - URL: https://emarsystest.com/learn/webinars/lingering-and-longing-the-new-language-of-loyalty/ - Translation Priorities: Optional Lingering and Longing: The New Language of Loyalty The web 3. 0 world has burst onto the scene against a backdrop of economic shortages, political upheaval and cultural revolution. This has created a tension between demand for novelty and exclusivity and increasing price sensitivity. In this conversation, recorded from SAP Emarsys Munich PTTM Festival Event, we’ll find out from BMW what challenges they’ve identified when it comes to customer loyalty. Jenny Treiber-Ruckenbrod, CMO BMW Germany, will discuss their ventures into the experience economy, the evolution of their loyalty programmes, the impact on long-term revenue and how they measure success when introducing new brand features. Watch now! --- ### How to Make Data Your Secret Weapon > Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences. - Published: 2023-07-13 - Modified: 2023-07-18 - URL: https://emarsystest.com/learn/webinars/how-to-make-data-your-secret-weapon/ - Translation Priorities: Optional How to Make Data Your Secret Weapon Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences. In this provocative conversation, we’ll explore the data pain points facing marketers, how to navigate data privacy pitfalls and which new tools help to create personalised experiences that drive loyalty and revenue, without compromising on trust and security. Discover data insights from Alim Adam Nait, Saint Laurent Worldwide Digital Engagement Manager, and Lennart Müller-Teut, Akris Chief Marketing Officer, recorded from SAP Emarsys Munich PTTM Festival Event! Watch now! --- ### 5 Trends Shaping Retail Strategies & Execution > Uncover 5 trends shaping retail: Hear from industry experts how to maximize first-party data and optimize omnichannel marketing experiences. - Published: 2023-07-11 - Modified: 2023-07-11 - URL: https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategies-and-execution/ - Translation Priorities: Optional 5 Trends Shaping Retail Strategies & Execution Brands and retailers are navigating numerous internal and external pressures that are changing the way they do business. In this webinar, we’ll discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate. Spoiler alert, overcoming these challenges requires a solid foundation for customer loyalty. Not sure where or how to start? In this podcast, we’ll discuss how to: Effectively prioritize first-party data collection and usage to personalize campaigns and experiences; Double-down on creativity across all channels to stand out and resonate with target consumers; and Leverage supply chain and inventory insights to take a more agile approach to promotions and product-focused marketing campaigns. Watch now! --- ### The New Change Agents: How Top IT and Marketing Teams Drive CX Innovation > Discover how to blend the Art of marketing with the Science of IT to drive CX innovation. - Published: 2023-07-07 - Modified: 2023-07-07 - URL: https://emarsystest.com/learn/webinars/the-new-change-agents-how-top-it-and-marketing-teams-drive-cx-innovation/ - Translation Priorities: Optional The New Change Agents: How Top IT and Marketing Teams Drive CX Innovation According to IDG, 53% of CIOs expect to increase their involvement in CX in the future. Given the critical role that tech plays in digital marketing, it’s no surprise that forward-thinking businesses are looking for ways to blend the Art of marketing with the Science of IT to drive CX innovation. In this session, Retail Touchpoint’s VP of content, Alicia Esposito will moderate a panel of digital leaders from global brands to discuss a range of topics, including how to: Bring your customer centric vision to life Become a strategic partner that drives efficiency Use actionable data to unlock revenue-driving personalization initiatives Build a CX-optimized tech stack Watch now! --- ### Perfecting the Art of Loyalty to Drive Retention and Revenue > Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why? - Published: 2023-07-04 - Modified: 2023-07-04 - URL: https://emarsystest.com/learn/webinars/perfecting-the-art-of-loyalty-to-drive-retention-and-revenue/ - Translation Priorities: Optional Perfecting the Art of Loyalty to Drive Retention and Revenue Despite the current global economic downturn, consumer research reveals that brand loyalty has increased, but the question is–why? In this session, we’ll discuss the latest trends when it comes to loyalty and reveal the best omnichannel marketing use cases that deepen customer relationships, improve retention, and drive business growth faster than ever before. Estée Lauder, Hobbii, Jebbit, and SAP Emarsys will share how they perfected the art of customer loyalty by: Personalizing with data-driven content Tailoring content and campaigns by lifecycle stage Using smart automation to unlock always-on loyalty and retention Watch now! --- ### SAP Emarsys Product Strategy, Innovations, and Roadmap > SAP Emarsys shares the latest innovations, including how they use AI to power personalization and demonstrate the revenue impact of marketing - Published: 2023-06-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/sap-emarsys-product-strategy-innovations-and-roadmap/ - Translation Priorities: Optional Innovation to bring power to your marketing Omnichannel means "being there" on the channels your customers want, reacting to their behavior in the moment and creating loyalty through personalization. In this session, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones is joined by Anthony Sciortino, VP Engineering North America / Platform Cloud to discuss how the SAP Emarsys Customer Engagement Platform: Unlocks time to value by onboarding your data easily and executing campaigns fast Uses AI to power personalization Demonstrates the revenue impact of marketing efforts Is undergoing continuous improvement to meet the demanding needs of marketers in 2023 and beyond --- ### Cross-Border Marketing: Gain Higher Sales Conversion and Enhance Customer Experience with Hyper-Personalisation > Learn from Lovely Wholesale's global marketing success in cross-border eCommerce. Discover customer-centric strategies for higher sales conversion. Watch now. - Published: 2023-06-09 - Modified: 2023-06-12 - URL: https://emarsystest.com/learn/webinars/cross-border-marketing-gain-higher-sales-conversion-and-enhance-customer-experience-with-hyper-personalisation/ - Translation Priorities: Optional Cross-Border Marketing Cross-border eCommerce has emerged as a crucial growth opportunity for many businesses in 2023. However, developing a global marketing strategy that resonates with overseas customers is no easy feat. In this video, you'll discover how Lovely Wholesale, a Chinese online fast fashion brand, successfully established its global presence through customer-centric marketing strategies, and how they gain higher sales conversion with hyper-personalisation.  Join Jane Gou, CMO of Lovely Wholesale, to uncover what it takes to develop a winning global marketing strategy. Key takeaways:  The way of establishing consistent customer communication that convey products’ values  The marketing and content tactics that cater to customers in different life cycle stages.   How to leverage first-party data to engage existing customers and drive re-purchases. Please note that this OD Video is in Mandarin.   Watch now! --- ### Become a Lean, Mean, Marketing Machine with Savers and Columbia Sportswear > Savers and Columbia Sportswear share the strategies and hands-on tactics they use to thrive in a world of decreasing budgets and increasing expectations. - Published: 2023-05-16 - Modified: 2023-05-16 - URL: https://emarsystest.com/learn/webinars/become-a-lean-mean-marketing-machine-with-savers-and-columbia-sportswear/ - Translation Priorities: Optional Time to Tidy Up the Engine Room of Your Marketing Machine? Why is it that marketing processes, the very things that keep teams aligned and productive, are often the first thing to go out the window when the pressure’s on? If your marketing team, like so many others out there, is feeling the pressure to do more with less, it may be time to step back, take a deep breath, and revisit your core processes, strategies and tactics. In this session, Savers’ Senior CRM and Email Marketing Manager, Adam Bressler and three core members of the Columbia Sportswear product, lifecycle marketing, and email marketing team will share how they: Allocate marketing resources when budgets are tight Lean on automation to increase efficiency Embrace non-traditional channels like Waze and Craigslist to get more bang for their marketing buck Built a marketing Center of Excellence to eliminate cross-functional silos Empower individual team members to own their capabilities and become subject matter experts --- ### How Can Marketers Break the Barriers to Omnichannel Personalisation?  > Omnichannel personalisation is the new marketing normal. In this panel discussion we'll look at brands that are getting it right and what they can teach us. - Published: 2023-05-10 - Modified: 2023-05-10 - URL: https://emarsystest.com/learn/webinars/how-can-marketers-break-the-barriers-to-omnichannel-personalisation/ - Translation Priorities: Optional How Can Marketers Break the Barriers to Omnichannel Personalisation? In this panel session, digital leaders discuss which brands are getting omnichannel personalization right and what can they teach us? Daniel Hagos, (SAP Emarsys), Negar Mokhtarnia (Pet Circle), Tracy Jones-Harris (Camilla), Ross Bark (Enterprise Wide) and Esti Frischling. (Moveable Ink) will discuss: Smart ways of using 1st party data to unlock omnichannel personalisation Common barriers and how to break through them How to enable personalisation both online and in-store Watch Now! --- ### Episode 2, Drive Acquisition and Conversion with Web: Tips, Insights, & Examples > Join your SAP Emarsys Experts and discover how to maximize Web Channel to drive acquisition and increase conversion for your brand. - Published: 2023-05-09 - Modified: 2023-05-25 - URL: https://emarsystest.com/learn/webinars/episode-2-drive-acquisition-and-conversion-with-web-tips-insights-examples/ - Translation Priorities: Optional Maximizing and Actioning Data on Web to Drive Engagement Join your SAP Emarsys Experts and discover how to maximize Web Channel to drive acquisition and increase conversion for your brand. Get actionable insights into activating impactful use cases specifically for Web, and learn how to optimize touchpoints across the entire customer journey so you can deliver more consistent, meaningful engagements. During this session, you’ll get: Tips for delivering highly engaging and impactful campaigns across Web Insights into activating Web Channel programs for transactional and engagement use cases Advice on how to get the most out of your progressive profiling (and how to collect data that makes sense for your business) . Real-life brand examples of results-generating Web campaigns. And more! Watch it now! --- ### Powering the Marketer: Marketing Innovators Share Rare Insights  > Global marketing leaders discuss the ever-changing demands of marketing and answer the elusive question of 'What's next? - Published: 2023-04-18 - Modified: 2023-04-18 - URL: https://emarsystest.com/learn/webinars/powering-the-marketer-marketing-innovators-share-rare-insights/ - Translation Priorities: Optional Powering the Marketer: Marketing Innovators Share Rare Insights From Covid to the new normal and beyond. In this frank panel discussion, global marketers weigh in on macro trends affecting the industry. They share insight into an industry in constant flux with a view to empower marketers and inspire hope. Leaders in Marketing, Mal Chia (Outsourced CMO), Michelle Rando (Mosaic Brands), Barry Saunders (Oroton), and Shane Lenton (The Wishlist Company) will discuss: • Innovation in uncertain times• AI, the metaverse and marketing• Being sustainable and environmentally conscious• Future predictions This is a live recording from the Power to the Marketer Sydney Event in October 2022. Watch Now! --- ### Knit One, Purl Two: How Hobbii Knitted Data and Content to Gain 300%+ Revenue > Online yarn superstore Hobbii shares the secrets of how they knitted relational data with content for impressive revenue gains. - Published: 2023-03-31 - Modified: 2023-05-22 - URL: https://emarsystest.com/learn/webinars/knit-one-purl-two-how-hobbii-knitted-data-and-content-to-gain-300-revenue/ - Translation Priorities: Optional How Hobbii Knitted Data With Content to Gain 300%+ Revenue Online yarn superstore Hobbii have spun up a content strategy that marries customer behavior with relevant, real-time content for enviable revenue gains.   In this session, Hobbii’s Head of CRM and Retail Marketing, Marianne Colding Oxholm shares the secrets of the brand’s stellar success, with a focus on how they:  Increased revenue by 311% in a year through winback and price drop campaigns  Increased email conversion to sales by 9%  Use relational data to inform content strategy  Use gamification to build an engaged in-app audience of 10k+ weekly players Watch now! --- ### E-commerce : post-covid, comment rester performant ?  > Découvrez les stratégies des experts du e-commerce pour maintenir leur croissance post-Covid. Visionnez le replay de la session « E-commerce : post-covid, comment rester performant ? » avec Eric Favre et Studios Mercurya. - Published: 2023-03-24 - Modified: 2023-03-24 - URL: https://emarsystest.com/fr/learn/webinars/e-commerce-post-covid-comment-rester-performant/ - Translation Priorities: Optional E-commerce : post-covid, comment rester performant ? Si vous êtes un e-commerçant ou si vous travaillez dans le domaine du marketing en ligne, cette session est un incontournable pour rester informé des dernières tendances et des meilleures pratiques en matière de e-commerce. Voici quelques-uns des sujets qui ont été abordés lors de cette session du Festival Power to the Marketer à Paris : Comment maintenir sa croissance dans un monde post-Covid ? Les stratégies efficaces pour rester performant dans un marché concurrentiel Les défis auxquels sont confrontés les e-commerçants et comment les surmonter Visionnez le replay dès maintenant ! --- ### Jack Wolfskin's Journey From Traditional Retailer to Omnichannel Champion  > Watch this interview with Mokhtar Benbouazza, VP Marketing & Digital and learn more about Jack Wolfskin’s journey from traditional retailer to omnichannel champion. - Published: 2023-03-22 - Modified: 2023-03-22 - URL: https://emarsystest.com/learn/webinars/jack-wolfskins-journey-from-traditional-retailer-to-omnichannel-champion/ - Translation Priorities: Optional Jack Wolfskin's Journey From Traditional Retailer to Omnichannel Champion In this interview from our live event in Berlin, we heard from Mokhtar Benbouazza, VP Marketing & Digital at Jack Wolfskins about Jack Wolfskin’s journey from traditional retailer to omnichannel champion, giving invaluable insights on: - How the Jack Wolfskin brand has undergone modernization  - How the brand transformed from a traditional retail setup into an omnichannel player  - The cultural shift the company had to go through to drive this omnichannel transformation Watch Now! --- ### Peut-on encore faire du marketing dans un monde en transition ? > Comment faire du marketing dans un monde en pleine transition ? Découvrez nos astuces pour un marketing responsable et durable ! - Published: 2023-03-16 - Modified: 2023-03-16 - URL: https://emarsystest.com/fr/learn/webinars/faire-du-marketing-dans-un-monde-en-transition/ - Translation Priorities: Optional Peut-on encore faire du marketing dans un monde en transition ? La transition écologique est aujourd'hui au cœur de toutes les préoccupations. Dans ce contexte, faire du marketing peut sembler contradictoire avec les objectifs de sobriété et de transition écologique. En prenant ceci en considération, est-il raisonable de faire du marketing ? Dans ce replay de notre Festival " Power to the Marketer", Jonathan Loriaux CEO chez Badsender et Julien Eckersley Solution Advisor chez SAP, on ouvert le débat avec les interrogations suivantes : Quelles sont les pratiques marketing à faire évoluer pour respecter les objectifs de transition écologique ? Comment rendre le marketing plus durable tout en restant efficace ? Comment concilier marketing et transition écologique pour une entreprise soucieuse de son impact environnemental ? Accéder au replay dès maintenant ! --- ### Insightful Marketing: Kundenerwartungen kennen und mit der richtigen Markenkommunikation antworten > Hören Sie von Anja Domres, eBay und Katja Przogeba, Delica, wie wertvoll Kunden-Insights für Ihre Marketingstrategie sind. - Published: 2023-02-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/webinars/insightful-marketing-kundenerwartungen-kennen-und-mit-der-richtigen-markenkommunikation-antworten/ - Translation Priorities: Optional Omnichannel macht den Unterschied Bei unserem Power to the Marketer Festival sprachen wir mit Experten renommierter Marken darüber, wie sie mittels intelligenter Omnichannel Kommunikation, innovativer Strategien zur Kundenbindung und dem Einsatz des richtigen Tech Stacks ihre Brand zum Erfolg gebracht haben. Im digitalen Zeitalter erwarten Kunden mehr denn je von Marken und kanalübergreifende Customer Experiences werden immer komplexer. Deshalb ist es umso wichtiger, Trends und Veränderungen von Kundenbedürfnissen rechtzeitig zu erkennen und seine Kommunikation und Markenbotschaften fortgehend anzupassen.   In diesem Fireside Chat von unserem Power to the Marketer Live Event mit Anja Domres, Head of Customer Research bei eBay und Katja Pogrzeba, Customer Lifecycle Manager bei Delica, diskutieren wir, wie man die gewonnenen Erkenntnisse aus Marktforschung, Kundenfeedback und Kaufdaten für die strategische, kundenzentrierte Positionierung der eigenen Marke nutzt. Außerdem sprechen wir über den Makrotrend Nachhaltigkeit und was beide Unternehmen in diesem bereich umsetzen, um Kundenerwartungen gerecht zu werden. --- ### Cracking the Loyalty Code: Tips & Tactics from Top Global Brands  > Loyalty experts from Lorna Jane, Bapcor, Click Frenzy and Power Retail share their top tips. - Published: 2023-02-22 - Modified: 2023-02-22 - URL: https://emarsystest.com/learn/webinars/cracking-the-loyalty-code-tips-tactics-from-top-global-brands/ - Translation Priorities: Optional Cracking the Loyalty Code: Tips & Tactics from Top Global Brands Join our loyalty experts as they discuss what true loyalty means to brands, the key challenges they face proven marketing strategies and more. This is a live recording from the Power to the Marketer Sydney Event in October 2022. With growing competition, tightening profit margins and ever-increasing consumer expectations, loyalty has never been more important for e-commerce brands. In this live recorded session from Power to the Marketer Sydney event on the 6 October 2022, you will hear loyalty experts Samyin Mequillet, David Palfreeman, Jenna Lee and Mark Salzmann discuss: The meaning of true loyalty  Key challenges that today's brands face  Proven marketing strategies and best practices  Important takeaways from the SAP Emarsys Loyalty index Watch Now! --- ### Langfristige Umsatzsteigerung mit SAP Emarsys Loyalty  > Wir stellen in diesem interaktiven Webinar zur Mittagspause das SAP Emarsys Loyalty Programm vor und zeigen, dass Kundenbindung nicht kompliziert oder teuer sein muss. - Published: 2023-02-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/learn/webinars/langfristige-umsatzsteigerung-mit-emarsys-loyalty/ - Translation Priorities: Optional Langfristige Umsatzsteigerung mit SAP Emarsys Loyalty Kundenbindung ist mitunter ein teures Unterfangen. Nicht nur die Akquisekosten sind hoch, auch die Entwicklung eines Erstkäufers zum Markenfan ist langwierig. Das muss nicht sein. Wir zeigen Ihnen, wie Sie Ihre Gelegenheitskäufer und Schnäppchenjäger kosteneffizient in loyale Kunden verwandeln. Lernen Sie in unserem Lunch & Learn Webinar, wie Sie mit Treueprogrammen und einer maßgeschneiderten Kommunikation den Customer Lifetime Value erhöhen und Kaufanreize setzen, ohne Ihre Marge zu gefährden. Das alles, während Sie entspannt Ihr Mittagessen genießen Erfahren Sie:  Wie Sie die richtigen Anreize für Kunden für regelmäßig Käufe setzen – ohne Rabattschlacht oder Margeneinbußen  Mit welchen Maßnahmen Sie anonyme oder unbekannte Käufer identifizieren, um sie personalisiert ansprechen zu können  Wie Sie mit einer maßgeschneiderten Kommunikation den Customer Lifetime Value und eine emotionale Bindung des Kunden zu Ihrer Marke steigern --- ### 5 Trends Shaping Retail Strategy and Execution in 2023  > Join retail experts as they discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate. - Published: 2023-02-21 - Modified: 2023-04-13 - URL: https://emarsystest.com/learn/webinars/5-trends-shaping-retail-strategy-and-execution-in-2023/ - Translation Priorities: Optional 5 Trends Shaping Retail Strategy and Execution in 2023 In this webinar, we discuss strategies to help you: respond to supply chain snarls, wavering consumer sentiment and an increasingly competitive climate. Spoiler alert, overcoming these challenges requires a solid foundation for customer loyalty. Not sure where or how to start? Retail industry experts and practitioners will gather for this webinar to discuss how to:  Effectively prioritize first-party data collection and usage to personalize campaigns and experiences;  Double-down on creativity across all channels to stand out and resonate with target consumers; and  Leverage supply chain and inventory insights to take a more agile approach to promotions and product-focused marketing campaigns.   Watch Now! --- ### Performance-Reihe – Staffel 3, Folge 1:Warum Skalierung in Echtzeit einfacher ist, als Sie denken > Erfahren Sie, wie Sie die SAP Emarsys-Plattform nutzen können, um mühelos ausgefeilte, Trigger-basierte Multi-Channel-Automatisierungen zu erstellen. - Published: 2023-02-06 - Modified: 2025-01-14 - URL: https://emarsystest.com/de/learn/webinars/warum-skalierung-in-echtzeit-einfacher-ist-als-sie-denken/ - Translation Priorities: Optional Performance-Reihe, Staffel 3 Trigger-basierte Interaktionen in Echtzeit sind Trumpf! Gut durchdachte, automatisierte Workflows ermöglichen skalierbare Personalisierung und können auch von kleinen Teams verwaltet werden. In dieser Session sprechen die SAP Emarsys-Experten Raschid Austin, Solutions Director, und Christian Jacken, Growth Consultant, darüber, wie Sie:  Mehrere Trigger-Quellen verbinden  SAP Emarsys über die API mit externen Ereignissen steuern  Ereignisse wie „Wieder auf Lager“ nutzen  Das sind die Speaker --- ### The Future of 360 Marketing with Zalando > Ralph Rijks, VP Regional Marketing at Zalando, uncovers Zalando’s data-driven omnichannel strategy and how they evolve business goals. - Published: 2023-02-03 - Modified: 2023-02-14 - URL: https://emarsystest.com/learn/webinars/the-future-of-360-marketing-with-zalando/ - Translation Priorities: Optional Evolving Business Goals and How to Meet Them At SAP Emarsys Power To The Marketer Festival we brought you the brightest minds in marketing across the globe to discover how they drive their brands' success using intelligent omnichannel communication, innovative strategies for customer loyalty and tech stack utilisation. In this interview from our live event in Berlin, we heard from Ralph Rijks, VP Regional Marketing at Zalando, about his vision for the future of marketing in a digital world, giving invaluable insight on: The data-driven strategies Germany’s biggest fashion e-tailer is taking based on insights from its vast customer base Different channels Zalando uses to elevate brands within its portfolio Evolving goals in light of industry changes anticipated over the coming years How Zalando personalises – and localises – its approach to reaching consumers with the right content at the optimal moment in the marketing funnel Watch now! --- ### The Meaning of Life… cycle Marketing > Join Lifecycle Marketing wonder-brands French Connection and Happy Socks as they share top tips on how to build and optimize effective lifecycle flows - Published: 2023-01-13 - Modified: 2023-02-22 - URL: https://emarsystest.com/learn/webinars/the-meaning-of-life-cycle-marketing/ - Translation Priorities: Optional Upgrade your lifecycle marketing from drab to fab with French Connection and Happy Socks Are you going mad trying to map customer journeys? Does audience segmentation have your head spinning? Do your lifecycle flows feel like they’re running dry?   If so, you may be in need of some divine inspiration!   Tune into “The Meaning of Life... Cycle marketing” with Kelly Priest (eCommerce and Digital Marketing Manager, French Connection), CJ Claesson (Senior CRM Consultant, Happy Socks) and Sabrina Lindner (CRM Campaign and Project Manager, Happy Socks) to find out how they:  Map out customer journeys Identify priority segments Acquire high-value customers at low cost Use replenishment campaigns to keep buyers active Handle reactivation and win-back campaigns Watch Now! --- ### Episode 1: Using Actionable Insights to Enhance Personalization > In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization. - Published: 2022-12-23 - Modified: 2023-02-21 - URL: https://emarsystest.com/learn/webinars/performance-series-s3-ep1-using-actionable-insights/ - Translation Priorities: Optional Personalization needs relevant and actionable data Prime Day. Black Friday. Cyber Monday. Christmas. Singles Day. Every time a big sales event happens, retailers receive a flood of first-party data that could prove more valuable over time than the sales events themselves. In this session, SAP Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization. You’ll see first-hand how SAP Emarsys guides marketers with better decision-making when it comes to optimization. Watch it now! --- ### Lampenwelts einleuchtende Strategie für unwiderstehliche Kaufanreize > Lampenwelt verrät, wie sie trotz langer Kaufzyklen agile Kundenbeziehungen schaffen - mit personalisierten Kaufanreizen und präzisem Kampagnen-Timing. - Published: 2022-12-21 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/webinars/lampenwelts-einleuchtende-strategie-fur-unwiderstehliche-kaufanreize/ - Translation Priorities: Optional Lampenwelts einleuchtende Strategie für unwiderstehliche Kaufanreize Bei unserem Power to the Marketer Festival sprachen wir mit Experten renommierter Marken darüber, wie sie mittels intelligenter Omnichannel Kommunikation, innovativer Strategien zur Kundenbindung und dem Einsatz des richtigen Tech Stacks ihre Brand zum Erfolg gebracht haben. Als Anbieter langlebiger Qualitätsprodukte sind Kaufzyklen bei Lampenwelt vergleichsweise lang. Zum Fördern von Wiederholungskäufen muss der Onlinehändler die richtigen Kaufanreize setzen – was eine gute Kenntnis seiner Kunden erfordert. Antje Lindemann bringt Licht ins Dunkel strategischer Kaufanreize mit Best Practice Tipps zur Nutzung von A/B Tests zum besseren Verständnis von Kundenpräferenzen und für skalierbare Personalisierung. --- ### Forrester: The Effective CMO > Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, and what an effective CMO looks like compared to other c-level executives. - Published: 2022-12-20 - Modified: 2023-01-18 - URL: https://emarsystest.com/learn/webinars/forrester-the-effective-cmo/ - Translation Priorities: Optional Forrester: The Effective CMO In this session, Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, sharing valuable insights to questions such as: What is an effective CMO? What does an effective CMO look like compared to other c-level executives? What attributes come naturally to an effective CMO? What habits should an effective CMO learn to practice? What career path does the effective CMO take? How should you chart your course as a current or aspiring CMO? Watch Now! --- ### Best-Of Performance Series: Tips, Insights, and More to Guide Your 2023 Marketing Strategy! > In this SAP Emarsys Performance Series highlight session, discover top tips and successes from leading brand marketers to build your customer engagement strategy for 2023. - Published: 2022-12-09 - Modified: 2024-01-04 - URL: https://emarsystest.com/learn/webinars/best-of-performance-series-2022/ - Translation Priorities: Optional Performance Series Highlights: Top 5 Tips to Jumpstart 2023! If you’re like most marketers, you’re already thinking ahead on how you can prepare for 2023. So why not use the learnings and successes from 2022 to get a head start?   This past year, we learned a lot of great tips and actionable insights from our customers about how they drive success with their customer engagement strategies, especially during the holiday season when sales peak, web traffic surges, and engagement opportunities are plentiful. Now, we’re giving you that knowledge so you can continue to connect with customers and create an omnichannel customer engagement strategy that delivers results, into the new year and beyond. In this video, we put together key highlights of our Performance Series sessions to give you: Tips for when and how to re-engage inactive customers and reduce churn Building blocks for creating omnichannel campaigns and opt-ins that deliver results Knowledge on how to build welcome journeys that captivate customers and dear them to your brand. Ways to identify and leverage the channels your customers engage with most often so you can increase conversions and engagements Watch it now! --- ### Power To The Marketer Shorts > Bite Sized Marketing Insights In 2 Minutes Or Less. Learn from Disney Theatrical Group, Reformation, Forrester, Happy Socks, and more! - Published: 2022-12-08 - Modified: 2023-10-03 - URL: https://emarsystest.com/learn/webinars/power-to-the-marketer-shorts/ - Translation Priorities: Optional . post-header { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; } . logos-single {display: none! important;} . block-cta-demo {margin-top: 60px! important;} --- ### Omnichannel macht den Unterschied: Wie kundenorientierte Unternehmen wirklichen Omnichannel-Vorteil schaffen > Erfahren Sie von Shar VanBoskirk, VP & Principal Analyst bei Forrester, was laut ihrer Studie der Schlüsselfaktor zum erfolgreichen Omnichannel Marketing ist. - Published: 2022-11-23 - Modified: 2022-11-23 - URL: https://emarsystest.com/de/learn/webinars/omnichannel-macht-den-unterschied/ - Translation Priorities: Optional Omnichannel macht den Unterschied Wir alle kennen den Aufruf, noch stärker kanalübergreifend zu arbeiten, um Kund*Innen zu gewinnen, sie zu binden und ihnen Mehrwerte zu bieten, insbesondere da sie immer öfter zwischen Kanälen und Geräten hin- und herwechseln.   Aber trägt ein Omnichannel-Ansatz tatsächlich zu Geschäftskennzahlen wie Umsatzwachstum, Kundentreue und einer verbesserten Customer Experience bei? Und was macht den Unterschied zwischen Unternehmen, die Omnichannel gut umsetzen, und denen, die dies nicht tun, aus?   Erfahren Sie in diesem Webinar von Shar VanBoskirk, VP und Principal Analyst bei Forrester, welche Erkenntnisse die Forrester Consulting Studie im Auftrag von SAP Emarsys mit 620 Befragten aus den Bereichen Einzelhandel, Konsumgüter, Medien und Unterhaltung, Reise- und Gastgewerbe zu diesem Thema hervorgebracht hat. Wir werden behandeln, wie die Einführung einer Omnichannel-Philosophie und einer Reihe von kanalübergreifenden Strategien Ihnen zu besserer Kundenbindung, höheren Margen und schnellerem Umsatzwachstum verhilft und geben Ihnen die Inspiration und notwendigen Tools, die Sie benötigen, um genau dies zu erreichen.   --- ### The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice > The role of gamification in capturing first-party data, key learnings in mobile apps and the benefits of creating a closed ecosystem. - Published: 2022-11-23 - Modified: 2023-02-14 - URL: https://emarsystest.com/learn/webinars/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/ - Translation Priorities: Optional Looking for smart insights on gathering first-party data, smart segmentation and mobile app mastery? What do the world’s oldest football association and the UK’s most popular online contact lens retailer have in common? Both are up against a similar set of challenges when it comes to engaging vast audiences, capturing first-party data, and executing campaigns that drive engagement and retention. In this webinar, we invite Paul Brierley, the CRM & Membership Lead at The Football Association and Nimesh Shah, Marketing Director of Feel Good Contacts to share: Their content and channel strategy How they segment their audiences to power personalization The role of gamification in capturing first-party data How to build engaging welcome journeys Key learnings when building a mobile app and the benefits of creating a closed ecosystem Watch Now! --- ### Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession > Join Forrester's VP, Principal Analyst, Rusty Warner as he unpacks why promotional campaigns and conversion rate optimization alone are not innovative enough to enable customer obsession. - Published: 2022-11-18 - Modified: 2022-12-20 - URL: https://emarsystest.com/learn/webinars/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/ - Translation Priorities: Optional Forrester Cross-Channel Marketing Hubs Learn with Forrester's VP, Principal Analyst, Rusty Warner as he unpacks why promotional campaigns and conversion rate optimization alone are not innovative enough to enable customer obsession. Join this session to: • Discover how MarTech investments can drive customer obsession• Learn how to align cross-channel marketing with CX initiatives• Acquire best practices to accelerate marketing-led CX innovation Watch Now! --- ### Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars > Beauty Pie and Reformation showcase how they unified data to unlock complex segmentation and 1:1 personalization. - Published: 2022-11-04 - Modified: 2022-12-02 - URL: https://emarsystest.com/learn/webinars/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/ - Translation Priorities: Optional Is your data disparate, your segmentation scattered and your marketing execution mostly manual? This was the reality for luxury beauty brand Beauty Pie and sustainable fashion retailer Reformation back in 2019. Since then, they’ve undergone an epic journey to consolidate their data, enrich it with AI and predictive analytics and activate it across multiple channels in seriously smart ways. Chloe Pepper, Senior Email & CRM Manager at Beauty Pie, and Jordan Wallace, Reformation’s Senior Retention Manager will explain how they: Unified data to unlock complex segmentation and 1:1 personalization Built effective, data-driven replenishment campaigns Seamlessly connected virtual consultations with automation flows Used waitlist as a tool to measure demand signal Delivered personalized product recommendations based on gift card balances Watch Now! --- ### Forrester: The Omnichannel Difference > Learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, about how the most customer-focused companies deliver the value of omnichannel. - Published: 2022-10-27 - Modified: 2022-11-11 - URL: https://emarsystest.com/learn/webinars/forrester-the-omnichannel-difference/ - Translation Priorities: Optional Forrester: The Omnichannel Difference We’ve all heard the call to be more omnichannel in the way that we win, serve and retain customers, especially as customers become more fluent across channels and devices. But does an omnichannel approach actually contribute to business drivers like revenue growth, loyalty and improved customer experience? And what makes the difference between companies who do omnichannel well compared to those that don’t? In this webinar, learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, the findings of a commissioned study conducted by Forrester Consulting on behalf of SAP Emarsys. We’ll cover how adopting an omnichannel philosophy and set of strategies will ensure you improve customer loyalty, better margins and revenue growth and provide the inspiration and tools you’ll need to make it happen. Watch Now! --- ### SAP Emarsys Product Keynote: Empowering Marketers Through Innovation - Published: 2022-10-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/emarsys-product-keynote-empowering-marketers-through-innovation/ - Translation Priorities: Optional Empowering Marketers through Innovation At SAP Emarsys, we’re dedicated to bringing more power to marketers through continuous innovation. That’s why we announced at the Power to the Marketer festival, our exciting new features created specifically with the marketer in mind, to support them, and to help them engage anywhere, personalize everywhere, and reach anyone, no matter the audience or scale of their business.   SAP Emarsys CEO Joanna Milliken, CTO Byron Pitney, and Global Head of Product Marketing Meghann York, deep dived into the latest innovations and enhancements coming to SAP Emarsys in 2023. They discussed: The current expectations marketers face (and how they can successfully navigate them) The path to true omnichannel engagement: What it looks like, and how SAP Emarsys helps marketers along their journey How SAP Emarsys is poised help brands deliver more experiences during the upcoming critical holiday season Our top three most-requested features, and how they help brands accelerate omnichannel customer engagement Upcoming innovations like the Mobile Wallet, Conversation Channels, In-App and Real-Time Web Personalization, CP and B2B Strategies and Tactics, and more! A behind-the-scenes look at how Gibson Guitars uses SAP Emarsys to deliver truly personalized omnichannel experiences that build relationships and drive revenue . wp-container-1 {margin-top: 40px! important} --- ### Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty > Discover how Glossier went from idea to industry leader, and how to go from customer love affair to loyalty with Saks OFF 5TH, Anthropologie, and Innovasport - Published: 2022-10-14 - Modified: 2022-10-31 - URL: https://emarsystest.com/learn/webinars/glossiers-idea-to-industry-leader-and-retail-panel-from-love-affair-to-loyalty/ - Translation Priorities: Optional Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty Check out our New York Main Stage Sessions in the World Trade Center with Vogue Business! Discover how Kyle Leahy, Glossier CEO, charted success from Idea to Industry Leader. Glossier is people first and people powered to drive innovation. Our Retail Panel covers customer obsession and how to go from love affair to loyalty. Customer Obsession is not a tagline, it's putting the customer center of everything you do! Retail experts will be weighing in: Danielle Rios, Head of Loyalty at InnovasportSara Griffin, Senior Vice President Marketing at Saks OFF 5THElizabeth Preis, Chief Marketing Officer at Anthropologie --- ### 3 Tips For Rising Against Post-Holiday Uncertainty And Beyond > Discover how to generate more revenue, efficiencies and retain customers in this post holiday webinar. - Published: 2022-08-17 - Modified: 2022-09-26 - URL: https://emarsystest.com/learn/webinars/3-tips-for-rising-against-post-holiday-uncertainty-and-beyond/ - Translation Priorities: Optional 3 Tips For Rising Against Post-Holiday Uncertainty And Beyond Change can often seem like the only constant for marketers. And it’s hard. How we see it, change is inevitable but preparation is a choice. As brands approach yet another holiday season, there is much uncertainty for what economic factors will play as the last discount is dropped and the shoppers fade away back to their regular habits. Join us as we discuss how to: Keep your team by generating more marketing revenue with an effective IT partnershipGain efficiencies by creating agility and flexibility amid reduced budgets and team sizeAnd retain your customers by enabling more shopping for longer periods of time --- ### Gekommen um zu bleiben - Ihr nächstes Ziel ist Kundentreue > Erfahren Sie von Internetstores, worauf es bei Treueprogrammen ankommt, damit Kunden wirklich loyal werden. - Published: 2022-08-09 - Modified: 2025-01-10 - URL: https://emarsystest.com/?post_type=webinars&p=112948 Ihr nächstes Ziel ist Kundentreue Treue Kunden sind der Traum jedes Unternehmens. Sie kommen, sie kaufen. Wieder und wieder. Und sie empfehlen weiter. Für viele bleibt das jedoch ein Traum. Kunden bewegen sich in einer weiten Onlinewelt der Auswahlmöglichkeiten, Preisvergleiche und Marktplätze. Und landen im Zweifelsfall bei jemand anderem. Bei der OMR hat Bernd Oltmann von SAP Emarsys mit Peter Hackmaier von Internetstores darüber gesprochen, wie führende Marken eine Geschichte rund um ihre Kundenbeziehung bauen und erfahren, was Kunden wirklich bewegt, zu bleiben. Kleiner Spoiler: Es sind nicht allein die Treuepunkte. Sie waren nicht bei der OMR oder hatten keine Zeit? Kein Problem! Bei uns gibt’s die Wiederholung Lassen Sie uns gemeinsam entdecken: Wie Sie Ihre Kunden in ihren Sitzen halten, indem Sie sie auf eine emotionale Reise mit Ihrer Brand mitnehmen Ob loyale Kunden gleich gute Kunden sind Warum Punkte und Prämien keine Treuegaranten sind --- ### Wunderkind - Scale Email Into a Top Revenue Channel With the Power of Identity > Learn how leading eCommerce brands leverage triggered email as a new customer acquisition channel. - Published: 2022-08-01 - Modified: 2022-08-01 - URL: https://emarsystest.com/learn/webinars/wunderkind-scale-email-into-a-top-revenue-channel-with-the-power-of-identity/ - Translation Priorities: Optional About This Webinar This webinar is part of SAP Emarsys Masterclass series where we collaborate with our partners to provide omnichannel expertise. Scaling Email Through The Power of Identity Every brand wants to utilize email to turn prospects into customers, but they’re held back by cookie-reliant technology. Learn how leading eCommerce brands leverage triggered email as a new customer acquisition channel, thanks to the power of Wunderkind’s Identity Network. Join Megan Kresinske, Director of Product Marketing at Wunderkind to discover how to scale email into a top revenue channel with the power of identity. Watch Now! --- ### Inspiration Explorer Station 3 | How to Tell When It’s Time to Break Up with Your Marketing Cloud > Is your tech standing in the way of omnichannel marketing success? Join this webinar to learn the three crucial signs that it’s time to break up with your marketing cloud. - Published: 2022-07-28 - Modified: 2022-08-19 - URL: https://emarsystest.com/learn/webinars/inspiration-explorer-station-3-how-to-tell-when-its-time-to-break-up-with-your-marketing-cloud/ - Translation Priorities: Optional About This Webinar This webinar is part of the Inspiration Explorer series, which helps marketers with real-life strategies and tactics to enable omnichannel customer experiences and accelerate revenue goals. Sometimes, it’s not you — it’s your MarTech. Personalized, omnichannel customer engagement is what every marketer strives for today. Without it, you’ll fail to connect with customers, fall short on revenue targets, and disappoint your C-suite. But if you struggle to deliver seamless 1:1 experiences consistently across all your channels, it might not be your fault. You might just have the wrong tech in place. Watch now to learn the three crucial signs that it’s time to break up with your marketing cloud. In this webinar you'll learn: How rising customer expectations and business demands are impacting the current marketing landscape. Ways to identify technology that delivers quicker time to value and won’t require a long, tedious implementation. How to evaluate whether or not your tech can truly handle cross-channel personalization. The dangers of platform overload and its impact on marketing agility. The three essential ingredients of a customer engagement solution that will actually accelerate your omnichannel marketing. Watch now! --- ### Performance-Reihe – Fireside-Chats > Willkommen bei der Performance-Reihe von SAP Emarsys! In dieser informellen Gesprächsrunde im Fireside Chat-Format verrät Ihnen unser Technical Adoption-Team praxisnahe Tipps & Tricks, wie Sie Ihre Marketingaktivitäten am effektivsten einsetzen können. - Published: 2022-07-08 - Modified: 2023-08-10 - URL: https://emarsystest.com/de/learn/webinars/performance-reihe-fireside-chats-de/ - Translation Priorities: Optional Die Performance-Reihe ist ein vierteljährlich stattfindender themenbezogener Fireside-Chat. Willkommen in unserer Bibliothek mit allen verfügbaren Fireside-Chats aus der Performance-Reihe. Unser Technical Adoption-Team richtet sich in dieser Serie explizit an Marketingverantwortliche, Mitarbeiter*innen im E-Commerce und Channel Manager und liefert praxisbezogene Insights direkt von unseren SAP Emarsys-Expert*innen. Strategien werden mit Taktiken verknüpft und übergeordnete Unternehmensziele werden durch Handlungsempfehlungen realisiert – für noch mehr Marketingerfolg und bessere Kund*innenerlebnisse. --- ### Inspiration Explorer Station 2 | Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies > Make this Black Friday a success by testing discount strategies, targeting limited-time holiday shoppers, and focusing on omnichannel marketing. - Published: 2022-06-13 - Modified: 2022-07-14 - URL: https://emarsystest.com/learn/webinars/inspiration-explorer-station-2-mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/ - Translation Priorities: Optional About This Webinar This webinar is part of the Inspiration Explorer series, which helps marketers with real-life strategies and tactics to enable omnichannel customer experiences and accelerate revenue goals. Holiday engagement strategies verified by experts, proven by leading brands For most brands, the holiday shopping season always yields some bump in business. But why do some brands achieve record-setting revenue results on Black Friday, while others do... eh, just okay? The answer lies in having the right strategy. If you’re tired of “good enough” results during Black Friday and want exceptional customer growth and revenue, join us on July 13, 11:00 AM ET | 5:00 PM CEST, when experts will share critical holiday engagement strategies to help you prepare for this year’s Black Friday. In this webinar, you’ll learn: Why testing is so important when it comes to holiday discounting (and when you should start testing)How to use intelligent segmentation to better target and engage seasonal shoppersStrategies for creating seamless omnichannel shopping experiences that drive in-store and online engagementHow to incorporate mobile into your omnichannel strategy and why QR codes are making a comeback Watch now! --- ### Performance-Reihe – Staffel 2, Folge 3: Mobile Marketing: In-App- und Push-Benachrichtigungen verwenden > Erfahren Sie von unseren Expert*innen, wie Sie mobile Benachrichtigungen (In-App und SMS) nutzen können, um Ihren Gewinn zu steigern. - Published: 2022-06-13 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/webinars/performance-reihe-staffel-2-episode-3-dach/ - Translation Priorities: Optional Mobile Marketing: In-App- und Push-Benachrichtigungen verwenden Die Performance-Reihe ist ein vierteljährlich stattfindender themenbezogener Fireside-Chat. Hier erfahren die Nutzer*innen von SAP Emarsys anhand von Anwendungsbeispielen, Best Practices und Anleitungen, wie sie die Plattform optimal nutzen können. In der zweiten Staffel geht es um Themen zum kanalübergreifenden Marketing. Wie Sie Mobile Engage für Push- und In-App-Nachrichten einsetzen können Wie Sie eine responsive mobile Website mit einer App kombinieren können Die wichtigsten Erkenntnisse aus unseren Befragungen von Mobilfunknutzer*innen in Asien Über die Session Was: Informeller 25-minütiger Fireside-Chat Wo: Webinar (Link bei Anmeldung) Wann: Ab sofort on-demand verfügbar Warum: Erfahren Sie, wie Sie den mobilen Kanal dazu nutzen können, um kontextbezogene Nachrichten bereitzustellen. Die mobile Evolution ist in vollem Gange. Für uns bedeutet das, dass wir vernetzte und integrierte mobile Erfahrungen ermöglichen müssen. Beim Aufbau mobiler Erlebnisse geht es nicht darum, lineare, isolierte Übergänge auf einzelnen Kanälen zu schaffen, sondern darum, dass alle Kanäle auf den Mobilgeräten der Verbraucher*innen nahtlos ineinandergreifen. Diesen Fireside-Chat sollten Sie sich auf keinen Fall entgehen lassen! Das sind die Speaker --- ### Performance Series, Season 2, Episode 3: 2022 Mobile Marketing Strategies: Push, SMS, In-App, & Conversational Channels > Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle. - Published: 2022-06-13 - Modified: 2025-01-24 - URL: https://emarsystest.com/learn/webinars/performance-series-season-2-episode/ - Translation Priorities: Optional About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Key Takeaways: How to use Mobile Engage for push and in-app messages How to mix and match a responsive mobile site with an appKey learnings from our from mobile power users in Asia About the Session What: Informal 40-minute fireside chatWhere: Webinar (link upon registration)When: Available on demandWhy: Learn how to use mobile to deliver contextual messages We’re living in a mobile evolution, which means we have to embrace connected and integrated mobile experiences. Building mobile experiences isn’t not about a linear, siloed transition on any one channel but how they all seamlessly tie together on consumers’ mobile devices. You won’t want to miss this talk! --- ### Movable Ink - Taking a Customer-Centric Approach to Your Marketing Campaigns > Learn how to leverage data to generate personalized content at scale across customer touchpoints. - Published: 2022-06-09 - Modified: 2022-07-06 - URL: https://emarsystest.com/learn/webinars/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/ - Translation Priorities: Optional About This Webinar This webinar is part of SAP Emarsys Masterclass series where we collaborate with our partners to provide omnichannel expertise. Customer Centric Marketing Approach With the constant emergence of new marketing channels (push, in-app, SMS, etc. ), it is now more important than ever to create consistent experiences wherever your customers interact with your brand – in email, on mobile devices, and beyond. In this session, learn the importance of taking a customer-centric approach to your campaigns with SAP Emarsys and Movable Ink, and how to leverage data to generate personalized content at scale across every customer touchpoint. Watch Now! --- ### Marketers vs Consumers: Building Meaningful Relationships Across Multiple Channels > In this panel discussion, watch as experts and real shoppers discuss how to build meaningful relationships across multiple channels using omnichannel marketing. - Published: 2022-06-08 - Modified: 2022-06-13 - URL: https://emarsystest.com/learn/webinars/marketers-vs-consumers-building-meaningful-relationships-across-multiple-channels/ - Translation Priorities: Optional Building Meaningful Relationships Across Multiple Channels Almost half of marketers’ main priority for 2022 is to invest time in getting to know their customers better, according to SAP Emarsys research. In this panel discussion, watch as experts and real shoppers discuss how to build meaningful relationships across multiple channels using omnichannel marketing. Learn more about: Consumer insight on what they want from brands and marketersEmails growing prevalence and importanceTechnologies role in contacting consumers based on their preferencesThe power of harnessing data --- ### As the cookies crumble: How Samsonite is focusing on the future of consumer engagement > A huge challenge for marketers is being able to keep up with the changing rules and regulations related to data privacy and cookies. - Published: 2022-05-24 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/webinars/as-the-cookies-crumble-how-samsonite-is-focusing-on-the-future-of-consumer-engagement/ - Translation Priorities: Optional How Samsonite is focusing on the future of consumer engagement A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP Emarsys. Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler. In this webinar you will get to hear how Samsonite is: Increasing consumer retention rates Providing a personalized experience to customers Put their team in a position to thrive in a cookieless world --- ### The Performance Series Hub > The Performance Series is a quarterly, topical series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. - Published: 2022-05-18 - Modified: 2024-09-05 - URL: https://emarsystest.com/learn/webinars/performance-series/ - Translation Priorities: Optional Performance Series The Performance Series is a topical series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Welcome to our vault of fireside chats with the SAP Emarsys Technical Adoption team. Made for marketing practitioners, e-commerce professionals and channel managers, the series aims to deliver raw, real insights directly from the source. This is where we connect the strategy with the tactical – high-level business principles with direct, in-the-weeds action to help you deliver better outcomes for customers. --- ### How CMOs can align with the business to drive success > In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the major sources of pressure faced by marketing leaders. - Published: 2022-05-10 - Modified: 2022-05-18 - URL: https://emarsystest.com/learn/webinars/how-cmos-can-align-with-the-business-to-drive-success/ - Translation Priorities: Optional How CMOs can align with the business to drive success In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the major sources of pressure faced by marketing leaders, including a lack of alignment with the needs of the business. Join this live discussion, made possible by SAP Emarsys, and learn: How CMOs can tie themselves to the strategy of the businessLeadership style as a determining factor of success5 CMO archetypes to match with the right role, from brand- to revenue-focusedPlus! Sara Richter, CMO of SAP Emarsys, joins the conversation --- ### How Lorna Jane Builds the Full Omnichannel Customer Journey > Learn more about the Lorna Jane Welcome Journey and how Post Purchase Journeys are differentiated. - Published: 2022-05-09 - Modified: 2022-05-26 - URL: https://emarsystest.com/learn/webinars/how-lorna-jane-builds-the-full-omnichannel-customer-journey/ - Translation Priorities: Optional Lorna Jane Omnichannel Customer Journey Lorna Jane transforms the way you think and feel about being active. Join Jenna Lee, Global Digital Marketing Manager, and Megan Murray, Marketing Campaign & Automation Specialist to discover how they build a full omnichannel customer journey. Learn more about: The Lorna Jane Welcome Journey: How guides are used to help inform consumers. How Lorna Jane differentiates the Post Purchase Journey when targeting new customers, repeat customers, and pregnant customers. Watch Now! --- ### Pixlee TurnTo - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers > Pixlee TurnTo Webinar - Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers - Published: 2022-05-09 - Modified: 2022-06-06 - URL: https://emarsystest.com/learn/webinars/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/ - Translation Priorities: Optional About This Webinar This webinar is part of SAP Emarsys Masterclass series where we collaborate with our partners to provide omnichannel expertise. Community Driven Marketing Omnichannel marketing is not about pushing offers across multiple channels – it’s about crafting experiences for the customer first, so they keep coming back. As Marketers, our challenge is to unite customer data, technologies and deliver personalized content across an ever increasing multitude of channels. With the demand for personalized content at an all-time high, brands have had to find a way to scalably source creative to match their increasingly diverse audiences. Many have turned to their communities – customers and influencers alike – to fill this gap. Learn how the world’s top community-driven brands are creating agile, inclusive content pipelines to drive better brand engagement and conversion. Watch Now! --- ### Inspiration Explorer Station 1: Successful Omnichannel Marketing Ideas to Ignite Your Fire > Hear how brand marketers create and deliver 1:1 omnichannel experiences that drive customer engagement and increase revenue. - Published: 2022-05-04 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/inspiration-explorer-station-1-successful-omnichannel-marketing-ideas-to-ignite-your-fire/ - Translation Priorities: Optional About This Webinar This webinar is part of the Inspiration Explorer series which helps marketers with real-life strategies and tactics to enable omnichannel customer experiences and accelerate revenue goals. Successful Omnichannel Marketing Ideas to Ignite Your Fire Get on board and prepare to explore new ways to create omnichannel customer experiences. In this “Best of” webinar, discover how top brands Reformation, Samsonite, and Orlebar Brown charted innovative paths to true 1:1 omnichannel customer engagement, resulting in real growth and revenue. Learn how these brands: Unify in-store and online data to deliver personalized cross-channel experiencesEnforce key messaging across the entire customer lifecycle, no matter where customers choose to engageCollect and connect data to deliver more targeted 1:1 messages in real timePrioritize personalization across channels to enhance the CX and accelerate business outcomes Watch Now! --- ### Meet The Boss: Power to the retail marketer > SAP Emarsys and a select group of your retail peers, share the results of our latest SAP Emarsys report; exploring how to truly give power to the marketer, examining the latest trends and sharing industry best practice. - Published: 2022-04-29 - Modified: 2022-04-29 - URL: https://emarsystest.com/learn/webinars/meet-the-boss-power-to-the-retail-marketer/ - Translation Priorities: Optional Power to the retail marketer The role of marketing has exploded, with more responsibilities than ever before. In 29% of cases, retail marketers must look after all these functions within their single role; they are under increasing pressure to do more in less time, with fewer people and limited budget. When asked, 67% say they would like to spend more time improving personalized product recommendations, while 91% need more time to get to know their customers as people. With customer expectations are the most complex they’ve ever been; personalization is no longer just a nice-to-have. These roadblocks aren’t going anywhere. Only by understanding them (and what others are doing to solve for them) can we hope to be equipped with the tools and plans to break our way through. SAP Emarsys and a select group of your retail peers, share the results of our latest SAP Emarsys report; exploring how to truly give power to the marketer, examining the latest trends and sharing industry best practice. Discover: Why personalization is essential for business growth in today’s world of quick-change customer behavior and market conditionsHow to break through the common barriers that prevent retailers from getting successful programs off the ground (collecting first party data, understanding customers, achieving true 1:1 personalization)The importance of customer relevancy (in offers, messaging and product) for driving successful loyalty programs --- ### Performance-Reihe – Staffel 2,  Folge 2: So setzen Sie Ihre Website als strategischen Touchpoint für Transaktionen und Opt-ins ein > Erfahren Sie von unseren Tech-Adoption-Expert*innen, wie Sie über den Web Channel Kund*innen an jedem Punkt des Lifecycles gewinnen können. - Published: 2022-04-29 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/webinars/performance-reihe-2-folge-2-emea-de/ - Translation Priorities: Optional So nutzen Sie den Web Channel Die Performance-Reihe ist ein vierteljährlich stattfindender themenbezogener Fireside-Chat. Hier erfahren die Nutzer*innen von SAP Emarsys anhand von Anwendungsbeispielen, Best Practices und Anleitungen, wie sie die Plattform optimal nutzen können. In der zweiten Staffel geht es um Themen zum kanalübergreifenden Marketing. Kund*innen auf der Website über den gesamten Lifecycle hinweg unterstützen Web-Traffic durch Permissioning, Replenishment und Produktempfehlungen optimieren Konsistenz mit Coupons, Content und Kommunikation über alle Kanäle hinweg sicherstellen Änderungen beim Datenschutz hinsichtlich der Opt-in-Zustimmung handhaben Anwendungsfälle von Kund*innen und Beispiele für Web Channel-Strategien Über die Session Was: Informeller 25-minütiger Fireside-Chat mit Q & A Wo: Webinar (Link bei Anmeldung) Wann: Ab sofort on-demand verfügbar Warum: Erfahren Sie, wie Sie den Web Channel als Kern Ihrer digitalen Strategie nutzen können Das sind die Speaker --- ### Performance Series, Season 2, Episode 2 (APAC): Using Your Website as a Strategic Transactional & Opt-in Touchpoint > Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle. - Published: 2022-04-29 - Modified: 2022-05-26 - URL: https://emarsystest.com/learn/webinars/performance-series-s2-ep2-apac-web-channel/ - Translation Priorities: Optional About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Key Takeaways: Use your website to serve customers across the lifecycle Use permissioning, replenishment, and product recs to convert web traffic How to ensure consistency with coupons, content and communication across channels How to deal with the changing privacy rules to gain opt-in consent Customer use cases and examples of web channel strategies  About the Session What: Informal 25-minute fireside chat, plus Q&AWhere: Webinar (link upon registration)When: Available on demandWhy: Learn how to use web channel at the core of your digital strategy --- ### Performance Series, Season 2, Episode 2 (AMER): Using Your Website as a Strategic Transactional & Opt-in Touchpoint  > Join our tech adoption experts to discover how to use web channel to convert customers at every stage of the lifecycle. - Published: 2022-04-29 - Modified: 2022-05-26 - URL: https://emarsystest.com/learn/webinars/performance-series-s2-ep2-amer-web-channel/ - Translation Priorities: Optional About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Key Takeaways: Use your website to serve customers across the lifecycle Use permissioning, replenishment, and product recs to convert web traffic How to ensure consistency with coupons, content and communication across channels How to deal with the changing privacy rules to gain opt-in consent Customer use cases and examples of web channel strategies  About the Session What: Informal 25-minute fireside chat, plus Q&AWhere: Webinar (link upon registration)When: Available on demandWhy: Learn how to use web channel at the core of your digital strategy --- ### Performance-Reihe – Staffel 2, Folge 1: Grundlagen für das kanalübergreifende Marketing > Unsere Expert*innen für technische Umsetzung erklären Ihnen, wie Sie eine solide Grundlage für eine erstklassige kanalübergreifende Lösung schaffen - Published: 2022-04-13 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/learn/webinars/performance-reihe-2-folge-1-dach-grundlagen-fuer-das-kanaluebergreifende-marketing/ - Translation Priorities: Optional Grundlagen für das kanalübergreifende Marketing Die Performance-Reihe ist ein vierteljährlich stattfindender themenbezogener Fireside-Chat. Hier erfahren die Nutzer*innen von SAP Emarsys anhand von Anwendungsbeispielen, Best Practices und Anleitungen, wie sie die Plattform optimal nutzen können. In der zweiten Staffel konzentrieren wir uns auf die Themen Omnichannel, Webmarketing und Kund*innenbindung. Zentrale Inhalte: Warum Marketer mit isolierten Tech-Stacks zu kämpfen haben Wie Sie sicherstellen können, dass Ihre Systeme funktionieren und untereinander „kommunizieren” Wie Sie von einem zu mehreren Kanälen wechseln Wie Sie Batch-and-Blast-Marketing durch einen kanalübergreifenden Ansatz ersetzen Womit Sie anfangen sollten, wenn Sie in Zukunft auf kanalübergreifendes Marketing setzen möchten Warum Sie Ihre Kanäle als Sammlung von Kommunikationsinstrumenten betrachten sollten Das sind die Speaker --- ### Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing > Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence - Published: 2022-04-12 - Modified: 2022-07-08 - URL: https://emarsystest.com/learn/webinars/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/ - Translation Priorities: Optional About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the SAP Emarsys platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Setting the Stage for Omnichannel Marketing Why marketers are challenged with siloed tech stacksHow to ensure systems gel and “talk”How to go from single to multi-channelHow to go from batch-and-blast to omnichannelYou want to get to omnichannel – but what do you need to do first? Why you should think of your channels as a collection of communication --- ### Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing > Join our tech adoption experts to discover how to create a solid foundation for omnichannel excellence - Published: 2022-04-12 - Modified: 2022-05-04 - URL: https://emarsystest.com/learn/webinars/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/ - Translation Priorities: Optional About This Webinar The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile. Setting the Stage for Omnichannel Marketing Why marketers are challenged with siloed tech stacksHow to ensure systems gel and “talk”How to go from single to multi-channelHow to go from batch-and-blast to omnichannelYou want to get to omnichannel – but what do you need to do first? Why you should think of your channels as a collection of communication --- ### Covetrus Helps Vets and Pet Owners with Personal, Predictive Marketing > Join Greg Holmes, Covetrus Marketing Operations Manager, for an inside look at how the prescription management company targets direct-to-consumers based on in-office visits to the vet. - Published: 2022-03-15 - Modified: 2024-07-18 - URL: https://emarsystest.com/learn/webinars/covetrus-helps-vets-and-pet-owners-with-personal-predictive-marketing/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Covetrus Helps Vets and Pet Owners with Personal, Predictive Marketing Driving customer lifetime value is a core requirement for any successful business.  Global animal-health technology and services company Covetrus has mastered this art by using data from veterinarians to make predictions about how and when consumers are likely to buy.   Join Greg Holmes, Covetrus Marketing Operations Manager, for an inside look at how: the prescription management company targets direct-to-consumers based on in-office visits to the vet they address one of their main priorities: driving CLTV (and annual value) vs. just average cart value segmentation and tactics like auto-ship discount on many products. --- ### How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year > How did Australia’s leading online book retailer scale to $200m/year during a global pandemic, drive repeat business revenue - and even find the strength to go Public?   - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://emarsystest.com/learn/webinars/how-harnessing-customer-loyalty-helped-booktopia-scale-to-200m-year/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year How did Australia’s leading online book retailer scale to $200m/year during a global pandemic, drive repeat business revenue - and even find the strength to go Public?   They cracked the customer loyalty code.   Last year, Booktopia turned the page on traditional sales strategy, built a dedicated retention team and harnessed the full power of 1st-party data.   The result? Sustainable, predictable growth.   Join Booktopia’s Chief Marketing Officer Steffen Daleng and CRM Manager Edwin Gan as they discuss: Booktopia’s story and its unique loyalty strategy Creating enticing cross-channel experiences Managing retention programmes across consumer and business verticals Their vision for the future and actionable advice for fellow industry professionals  --- ### Supercharging Contextual Commerce with Customer Loyalty Programmes > CUE Clothing’s Chief Innovation Officer Shane Lenton talks about how their loyalty programme encouraged a return to in-store traffic and interactions as pandemic restrictions lifted. - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://emarsystest.com/learn/webinars/supercharging-contextual-commerce-with-customer-loyalty-programmes/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Supercharging Contextual Commerce with Customer Loyalty Programmes Australia has been ahead of the game when it comes to the Covid-19 pandemic, and so are their retailers. CUE clothing, Australia’s largest local fashion manufacturer, is leading the way when it comes to bringing people back to physical stores.   In this session, CUE Clothing’s Chief Innovation Officer Shane Lenton talks about how their highly engaged customer loyalty programme encouraged a return to in-store traffic and interactions as pandemic restrictions lifted. Find out how CUE Clothing:  Created a community through loyalty programmes Drove contextual commerce through automation and personalisation Used automation to drive in-store traffic as the pandemic lifted  Shane will also explore how the Facebook API is able to improve offline attribution, providing an alternative to the troublesome tracking pixel.   --- ### How Personalization and the Right Marketing Tech Stack is Reviving JOY > Sofia shares JOY Shop’s bold vision for the future of the company and the role SAP Emarsys and SAP Upscale Commerce will play in making that dream real. - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://emarsystest.com/learn/webinars/how-personalization-and-the-right-marketing-tech-stack-is-reviving-joy/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Personalization and the Right Marketing Tech Stack is Reviving JOY If you could take a failing retail brand, strip it down to its core elements and start all over which areas of the business would you focus on?   This is the question JOY Shop Owner and Head of Sales and Marketing Sofia Valentin and her team asked themselves before taking over the brand.   Her answer? Keep the brand, customers and product. Onboard a marketing and CRM solution that enables true personalization and scales with the business. And marry marketing to merchandizing.   In this session, Sofia shares JOY Shop’s bold vision for the future of the company and the role SAP Emarsys and SAP Upscale Commerce will play in making that dream real.   --- ### From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey > Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot, as he shares their ‘three-legged stool’ strategy for creating a personalized experience. - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://emarsystest.com/learn/webinars/from-traditional-retailer-to-omnichannel-trail-blazer-home-depots-digital-commerce-journey/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. From Traditional Retailer to Omnichannel Trail-Blazer Home Depot, the world’s largest home improvement retailer, has shifted to an omnichannel approach in marketing by providing personalized experiences for customers both online and in-store. Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot Mexico, as he shares: Their ‘three-legged stool’ strategy for creating a personalized experience for every customer Ways to increase the likelihood of a purchase by providing options that make it easier for customers to get what they want How to separate customer segments and hone in on specific buyers to grow relationships within both B2C and B2B Ways they offer exceptional customer experience, both online and in-store  --- ### Customer Retention Through the Pandemic and Beyond with Nourished Life > Sebastian Kuemmel, CRM & Marketing Automation Manager at Nourished Life discusses strategies for customer retention, trust and loyalty - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://emarsystest.com/learn/webinars/customer-retention-through-the-pandemic-and-beyond-with-nourished-life/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Customer Retention Through the Pandemic and Beyond with Nourished Life In this engaging session, Sebastian Kuemmel, CRM & Marketing Automation Manager at Nourished Life discusses strategies for customer retention, trust and loyalty as well as actions and key stats to define your retail marketing priorities for 2021. Having steered Nourished Life's marketing through the challenges of 2020, Sebastian shares how the business embraced change and adapted to rapidly shifting consumer behaviours brought about by lockdowns, restricted movement, and social distancing. Join Kristyn Wallace, Client Success Director ANZ at SAP Emarsys as she chats to Sebastian about how Nourished Life not only survived, but thrived in 2020. --- ### Hobbii’s ‘Less is More’ Plan for Increasing Customer Lifetime Value > Join Marianne Colding Oxholm, Head of CRM & Retail Marketing at Hobbii, to discover their ambitious personalisation plans for the next 12 months. - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://emarsystest.com/learn/webinars/hobbiis-less-is-more-plan-for-increasing-customer-lifetime-value/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Hobbii’s ‘Less is More’ Plan for Increasing Customer Lifetime Value An average of 1. 5m gated content downloads per month. An enviable 50% opt-in rate. Email campaigns that drive sales on autopilot. Over the last 12 months, the world’s leading yarn retailer, Hobbii, has achieved it all - and they’re only just getting started. With plans in the wings to cut campaign volume and double down on real-time personalisation, Hobbii is anticipating a dramatic spike in customer lifetime value that will dwarf previous revenue records. Join Marianne Colding Oxholm, Head of CRM & Retail Marketing at Hobbii and Victoire Frencia, Client Success Manager at SAP Emarsys, as they discuss: Hobbii’s journey over the last year, and their ambitious personalisation plans for the next 12 monthsUsing 1st-party data to deliver timely, relevant communicationsQuality over quantity - their plans to dramatically increase revenue by sending fewer emailsBuilding email lists with in-demand gated contentCreating marketing automations that connect to key business outcomes --- ### Performance Series Episode #3: How to Win Back Customers (The Right Way) > Join our tech adoption experts to discover how to re-engage defective or lapsing audience segments most effectively. - Published: 2022-03-11 - Modified: 2022-03-11 - URL: https://emarsystest.com/learn/webinars/performance-series-episode-3-how-to-win-back-customers-the-right-way/ - Translation Priorities: Optional How to Win Back Customers (The Right Way) The Performance Series is a quarterly, topical fireside chat series that will guide SAP Emarsys users to make the most of the platform by providing use-case examples, best practices, and how-to advice. 2022 Q1 sessions focus on all aspects of Lifecycle Marketing. How to cater content for defecting vs. inactive customersWhy rapid purchase frequency could mean content needs to be more product-focusedUpcoming improvements to Replenishment in Max AIThe best way to communicate with discount and seasonal buyersWhy you should plan your discount for inactive segments with your welcome sequence in mind Watch Now! --- ### Unpredictions 2022: Ihre Strategien für wirklich relevante Kundeninteraktionen > Erfahren Sie von Bernd Oltmann, Director Sales D/CH, welche Prioritäten Ihr Marketingteam jetzt wieder handlungsfähig machen. - Published: 2022-03-07 - Modified: 2022-04-14 - URL: https://emarsystest.com/de/learn/webinars/unpredictions-2022-ihre-strategien-fur-wirklich-relevante-kundeninteraktionen/ - Translation Priorities: Optional Unpredictions 2022: Ihre Strategien für wirklich relevante Kundeninteraktionen Die Erstellung von personalisierten Omnichannel-Kampagnen und Customer Experiences bleibt weiterhin die großen Hürde für viele Unternehmen, da sie ohne die richtigen Tools immer zeitaufwändiger wird. Datensilos und die manuelle Segmentierung machen Marketern nicht nur das Leben schwer, sondern hindern sie auch an ihrer eigentlichen Arbeit. Erfahren Sie von Bernd Oltmann, Director Sales D/CH, welche Prioritäten Ihr Marketingteam jetzt wieder handlungsfähig machen. Denn es ist noch nicht zu spät, Ihre Strategie für dieses Jahr auf mehr Wachstum, skalierbare Personalisierung und bessere Kundenerlebnisse auszurichten. On-demand anschauen! --- ### How Klarna Turn SAP Emarsys Email Into The New Shopping Basket > Join Klarna’s Rob Beattie and SAP Emarsys' Kris Dimitroff as they showcase innovative opportunities to reduce friction from the digital buying journey and accelerate marketing-driven purchases. - Published: 2022-03-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/how-klarna-turn-emarsys-email-into-the-new-shopping-basket/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Klarna Turn SAP Emarsys Email Into The New Shopping Basket We have all heard of delivering the right content (or right product) at the right place, at the right time. But what about delivering the right payment experience to the right person at the right time? Join Klarna’s Rob Beattie and SAP Emarsys' Kris Dimitroff as they showcase innovative opportunities to reduce friction from the digital buying journey and accelerate marketing-driven purchases. They will talk "Instant Shopping Button" (1-click-to-purchase email combined with buy now pay later) as well as combining payment options into product recommendations, wish lists and abandon basket programs to increase conversion. Dan & Kris also discuss the opportunity for marketers in ecommerce & retail as they combine marketing, product & sales data to drive personalization and improve customer experience --- ### How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing > How Charbroil achieved 289% list growth for Oklahoma Joe by using pop-ups, inline forms and sweepstakes. - Published: 2022-03-03 - Modified: 2022-03-03 - URL: https://emarsystest.com/learn/webinars/how-char-broil-lights-a-fire-under-the-competition-with-lifecycle-marketing/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing Get cooking with the world’s most prominent grilling brand, and learn how Char-Broil implemented a post-purchase campaign for sister brand Oklahoma Joe that increased personalization, product education and upsell. Join Char-Broil's Marketing Director Leandri McMurphy and Associate Marketing Manager Carly Dubay as they share: How Char-Broil tests and optimizes content to find out what appeals to subscribersHow they sustain customer affinity with cross-sells during long periods of downtime between grill purchasesChar-Broil's approach to building loyalty by sharing how-to content featuring subject matter experts, ambassadors and competitive teamsHow they achieved 289% list growth for Oklahoma Joe by using pop-ups, inline forms and sweepstakes --- ### Mastering Personalization: Real Strategies for Enhancing CX and Driving Loyalty > Anyone can apply a little marketing personalization, but it takes more to become a true master! Leading marketers use sophisticated tools and strategies to engage customers in ways that build lasting relationships. - Published: 2022-03-03 - Modified: 2022-03-25 - URL: https://emarsystest.com/learn/webinars/mastering-personalization-real-strategies-for-enhancing-cx-and-driving-loyalty/ - Translation Priorities: Optional About This Webinar This webinar is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. Discover How Brands Are Using Data to Put the Customer First Anyone can apply a little marketing personalization, but it takes something more to become a true master! Leading marketers use sophisticated tools and strategies to engage customers in ways that build long-lasting relationships. In this curated webinar, we’ve pulled together three “Best Of” clips from our Retail Revival event. Hear from popular UK brands Brand Alley, Bulk, and Orlebar Brown about what they’re doing to create 1:1 experiences with customers and drive real business impact: Find out how AI helps with product recommendations. Learn how top markers use data to improve CX and increase loyalty. Discover why continual testing is the key to success with marketing automation. Hear ways personalization can be applied across channelsGet insights that improve the entire customer journey! --- ### Performance Series Episode #2: How to Keep a Post-Purchase Series Engaging > Determine whether your post-purchase series adds value and see when it’s relevant (or not) for same-day first-time buyers to receive a welcome series. - Published: 2022-02-25 - Modified: 2022-02-25 - URL: https://emarsystest.com/learn/webinars/performance-series-post-purchase/ - Translation Priorities: Optional How to Drive First Purchase with Welcome Series & Lead Re-Engagement The Performance Series is a quarterly, topical fireside chat series that will guide SAP Emarsys users to make the most of the platform by providing use-case examples, best practices, and how-to advice. 2022 Q1 sessions focus on all aspects of Lifecycle Marketing. Determine whether your post-purchase series adds valueSee when it’s relevant (or not) for same-day first-time buyers to receive a welcome seriesIncorporate perfect, personalized cross-sell offersTrack and treat returns properlyAdd the right appeal to 3rd, 4th and 5th purchases Watch Now! --- ### UnPredictions 7 Commerce Marketing Priorities Powering 2022 > Predictions? Who needs more information about trends? Say goodbye to theory and hello to actionable priorities that drive the brand experiences your shopper’s desire. - Published: 2022-02-24 - Modified: 2022-03-11 - URL: https://emarsystest.com/learn/webinars/unpredictions-7-commerce-marketing-priorities-powering-2022/ - Translation Priorities: Optional Drive Your Marketing Outcomes Forwards, by Focusing on 7 Strategic Priorities Predictions? Who needs more information about trends? Say goodbye to theory and hello to actionable priorities that drive the brand experiences your shopper’s desire.   These Unpredictions will also help you reach those increasing expectations for growth and revenue you’re tasked with delivering as a marketer. Some of the topics we’ll cover include:  Email – Personalization with context Customer Experience – Marketers must drive the agenda for the customer Omni-Channel – Meet customers where they want to meet you  --- ### How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020 > Bulk was able to win back defecting customers by doubling down on customer experience and using 1st party data to amplify their DTC efforts. - Published: 2022-02-17 - Modified: 2022-03-03 - URL: https://emarsystest.com/learn/webinars/how-bulks-dtc-approach-delivered-a-knock-out-blow-to-the-challenges-of-2020/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020 Supply chain issues caused by Brexit, coupled with a reduced demand for nutritional supplements in the wake of gyms closing, left Bulk (formerly Bulk Powders) in a tight spot in 2020. However, despite being up against the ropes, Bulk was able to conquer these challenges and win back defecting customers. They did this by doubling down on customer experience, using 1st party data to amplify their DTC efforts, and cementing their position in the market as a lifestyle brand. Join Scott Jonsmyth-Clarke, Head of CRM at Bulk and Payal Hindocha, GVP Solutions GTM, Marketing SAP Customer Experience, as they discuss: Bulk’s trailblazing rebrand and how it ties in with their lifestyle brand focusAdvice for brands on moving from 3rd-party to DTCThe future of personalization --- ### How Strandbags Build a Tech Stack to Capture and Capitalize on First Party Data > The way you use 1st party data to drive personalization and foster loyalty is how you create tangible ROI. - Published: 2022-02-16 - Modified: 2022-03-03 - URL: https://emarsystest.com/learn/webinars/how-strandbags-build-a-tech-stack-to-capture-and-capitalize-on-first-party-data/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Strandbags Build a Tech Stack to Capture and Capitalize on First Party Data Crafting an engaging experience that captures 1st-party customer data is critical for any brand. However, the way you use that data to drive personalization and foster loyalty is how you create tangible ROI. Australian luggage and handbag retailer Strandbags is a prime example of a brand that is leagues ahead when it comes to extracting value from 1st party data. By teaming up with Jebbit and SAP Emarsys, Strandbags have set their sights on a strategy that captures customer data at benchmark-breaking levels and uses those insights to build repeat business through relevant, personalized experiences. Join CTO of Strandbags, Stuart Freer, Senior Client Partner at Jebbit, Alexia Phipps, and SAP Emarsys’ own Wayne Krowitz as they discuss: The natural synergy between Jebbit and SAP EmarsysCapturing data consistently in a default opt-out landscapeWhy providing genuine consumer value is the key to higher engagementPutting your data to work with loyalty and real-time personalizationUsing SAP Emarsys to turn data into high-performing personalized campaigns --- ### AO.com Data-Driven Art of Building Sophisticated Customer Journeys > This session with AO’s Email Marketing Manager, Liam Lloyd, will help you get your head around what best-in-class looks like. - Published: 2022-02-16 - Modified: 2022-03-03 - URL: https://emarsystest.com/learn/webinars/ao-com-data-driven-art-of-building-sophisticated-customer-journey/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. AO. com Data-Driven Art of Building Sophisticated Customer Journeys Lockdown, and the subsequent increase in online buying, has created a positive problem for countless retailers: they have a vast pool of customer data they know they could be making better use of.   If you’re up against this challenge, this session with AO’s Email Marketing Manager, Liam Lloyd, will help you get your head around what best-in-class looks like when it comes to: Retaining and driving engagement and repeat purchase with net new customers How smart customer segmentation coupled with robust AI and automation is enhancing AO’s customer journey How brands can use everything from maintenance programs to finance preference data to create more engaging, story-led content The role 1st party data plays in every step of AO’s carefully constructed the customer journey, from browsing and buying to delivery and post-purchase  --- ### How Innovasport Drove 350K New Loyalty Members in Under 8 Weeks > Innovasport, the leading sporting goods retailer in Mexico, implemented a loyalty program to personally connect with customers. - Published: 2022-02-16 - Modified: 2022-03-03 - URL: https://emarsystest.com/learn/webinars/how-innovasport-drove-350k-new-loyalty-members-in-under-8-weeks/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. How Innovasport Drove 350K New Loyalty Members in Under 8 Weeks Innovasport, the leading sporting goods retailer in Mexico, implemented a loyalty program to personally connect with customers and their growing community. What’s even more impressive is they added 350K members to their loyalty program in less than two months. Join Danielle Ríos, Head of Loyalty at Innovasport and Payal Hindocha, GVP Solutions GTM, Marketing SAP Customer Experience as they discuss how Innovasport: Was able to attract new loyalty members quicklyConnected with customers online and in-store via mobile devicesEasily and quickly implement their loyalty programLeverages their loyalty program to build long-term customer relationships and why it's critical to their growthUses their loyalty program as just one piece of their overall loyalty strategy --- ### Retail Resilience: A Fireside Chat With SAP Emarsys and Samsonite > Tune into a fireside chat with SAP Emarsys’ CMO, Sara Richter as she shares stories of retail resilience from our very own retail customers. - Published: 2022-02-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/retail-resilience-a-fireside-chat-with-emarsys-and-samsonite/ - Translation Priorities: Optional Marketers Transforming Their Aspirations Into Business Reality Tune into a fireside chat with SAP Emarsys’ CMO, Sara Richter and David Oksman, Vice President, Marketing & Ecommerce at Samsonite as they share Samsonite’s story of retail resilience from the last several years. Join us for this quick 20-minute session where you’ll hear how Samsonite: Shifted their customer experience and campaign strategy to keep the brand relevantUsed customer data to create unique, personalized interactions across channelsCreated a personalized experience that increased conversion with smaller top funnelLeveraged AI and technology tools to give power back to the marketer Meet The Speakers --- ### Performance Series #1: How to Drive First Purchase with Welcome Series & Lead Re-Engagement > Join our tech adoption experts for a high-level overview of how retailers are getting to know new email subscribers and turning them into first-time buyers. - Published: 2022-02-10 - Modified: 2022-02-10 - URL: https://emarsystest.com/learn/webinars/performance-series-episode1-drive-first-purchase-welcome-series-lead-reengagement/ - Translation Priorities: Optional How to Drive First Purchase with Welcome Series & Lead Re-Engagement The Performance Series is a quarterly, topical fireside chat series that will guide SAP Emarsys users to make the most of the platform by providing use-case examples, best practices, and how-to advice. 2022 Q1 sessions focus on all aspects of Lifecycle Marketing. Acquire first-time buyers using sign up bonuses, discounts, new products, sweepstakes, and holiday spikesUse data to know when to apply suppression on other campaignsBuild engaging welcome content that says more than just “Buy Now”Use Smart Insight lead lifecycle reports to generate repurchasesDrive lead reengagement strategies that are meaningful and use what you know about buyers in an intentional way Watch Now! --- ### How flaconi uses direct mail to optimize their customer first strategy > As a leader in beauty e-commerce, flaconi understands the power of customer centricity. - Published: 2022-01-14 - Modified: 2022-02-10 - URL: https://emarsystest.com/learn/webinars/flaconi-direct-mail/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Direct Mail and Customer First Strategy As a leader in beauty e-commerce, flaconi understands the power of customer centricity. The company strives to provide its customers unique experiences across all channels - digital and online. In this session, we will share flaconi's take on cross-channel orchestration and personalization, with a special focus on direct mail.  flaconi has deeply integrated this channel into its marketing mix and leverages the power of SAP Emarsys to run more relevant, sustainable, and profitable campaigns.   Meet The Speakers --- ### How Reformation Creates A Personalised And Seamless Experience In-Store And Online > Join Jessica Ozella, Reformation's VP of Ecommerce, to uncover what it takes to create a truly personalised experience. - Published: 2022-01-11 - Modified: 2022-02-10 - URL: https://emarsystest.com/learn/webinars/how-reformation-creates-a-personalised-and-seamless-experience-in-store-and-online/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Seamless and Personalised In-Store and Online Experiences Reformation started their sustainable fashion company with stores in LA but quickly transformed both their in-store and online experiences. Join Jessica Ozella, Reformation's VP of Ecommerce, to uncover what it takes to create a truly seamless and personalised experience. Learn more about: The role of Reformation's boutiques and how they create magical and seamless in-store experiencesConsistent customer communication on Reformation's mission and sustainability initiativesHow Reformation replicated their personalised in-store experience online through harnessing first party data Meet The Speakers --- ### Sunday Times x SAP Emarsys: Transforming ‘analysis paralysis’ with personalisation > Join SAP Emarsys and The Sunday Times Raconteur for a roundtable featuring company leaders to discuss data and personalisation. - Published: 2022-01-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/sunday-times-x-emarsys-transforming-analysis-paralysis-with-personalisation/ - Translation Priorities: Optional How personalisation is helping brands transform ‘analysis paralysis’ into clever communications With retailers competing to get the best out of peak shopping seasons, personalised customer engagement should be a top priority for brands that wish to make a lasting impression during their customer journey. Join SAP Emarsys and The Sunday Times Raconteur for a roundtable featuring company leaders: Lysa Hardy, Group CMO of Hotel ChocolatCarly O’Brien, CMO of The Very GroupDebbie Bond, COO of LovehoneyJoanna Milliken, CEO of SAP Emarsys Discover why they are dedicating more time to segmenting data and improving their personalised product recommendations. Learn about: How Hotel Chocolat use data to bust myths and increase conversion ratesThe Very Group’s exciting discovery of 20,000 personalisation variationsLovehoney’s strategy to defeat ‘analysis paralysis’ and make informed decisions Watch Now! Meet The Speakers --- ### The Evolution of the ESP: What's Next For 2022 > Join Christopher Marriott, President and Founder, Email Connect LLC for an informative webinar that looks at what’s next in the evolution of the ESP. - Published: 2021-12-13 - Modified: 2021-12-13 - URL: https://emarsystest.com/learn/webinars/the-evolution-of-the-esp/ - Translation Priorities: Optional The Evolution of the ESP: What's Next For 2022 ESPs have been around for more than 20 years and in that time, email marketing has come a long way. With expanding capabilities and broader offerings, ESPs have become more sophisticated in providing marketers with the ability to engage more customers and increase growth and revenue. Join Christopher Marriott, President and Founder, Email Connect LLC for an informative webinar that looks at what’s next in the evolution of the ESP. In this session, we explore: What brands should expect to find in a modern ESPWhere marketing automation and CDPs fit into the pictureWhat changes we can expect in the upcoming year Watch Now! --- ### How Babbel Creates Personalized Experiences for 10m+ Subscribers > Join Babbel's Nina Pollex, with 8 years of CRM experience, to discover how Babbel creates personalised experiences for over 10 million subscribers. - Published: 2021-12-06 - Modified: 2021-12-17 - URL: https://emarsystest.com/learn/webinars/how-babbel-creates-personalized-experiences-for-10m-subscribers/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. New Years Subscribers and Maintaining High Intent Demand The pandemic has disrupted travel, and the reasons as to why people are learning languages. Discover how Babbel increased subscribers and utilise email and mobile push notifications to enhance learning experiences and maintain service utilisation. Join Babbel's Nina Pollex, with 8 years of CRM experience, to discover how Babbel creates personalised experiences for over 10 million subscribers. Learn more about:  How Babbel utilises data to identify different user intent levelsPersonalisation through email and mobile push notificationsBabbel's discoveries on user subscription patterns with full free trialsThe post pandemic future of language learning and subscriptions Watch Now! Meet The Speakers --- ### Kundenzentrierte Treueprogramme: 2 Brands geben ihre Tipps > Auf welche Herausforderung man bei der Implementierung eines Treueprogramms vorbereitet sein sollte - Published: 2021-12-03 - Modified: 2021-12-16 - URL: https://emarsystest.com/de/learn/webinars/kundenzentrierte-treueprogramme-2-brands-geben-ihre-tipps/ - Translation Priorities: Optional Bei unserem Retail Revival Festival war Kundentreue ein zentrales Leitthema und mehr und mehr Unternehmen entscheiden sich für diesen Weg der Kundenbindung. Und es zahlt sich aus: 75% der Verbraucher bevorzugen eine Marke, wenn es ein Treueprogramm gibt (PR News Wire). Wir konnten mit zwei Marken darüber sprechen, was Kundentreue für ihr Unternehmen bedeutet und wie sie es geschafft haben, mit einem sinnvoll strukturierten Loyalty-Programm ihre Kunden erfolgreich zu binden. Hören Sie in dieser Retail Talks Episode von Florian Menge, Senior CRM Manager bei Contorion und Christoph Pippert-Winter, Teamlead CRM bei Bergzeit, wie die beiden Brands ihr Treueprogramm gestaltet haben und welche Tipps sie für eine erfolgreiche Umsetzung parat haben. Das erfahren Sie: Auf welche Herausforderung man bei der Implementierung eines Treueprogramms vorbereitet sein sollteWarum Services häufig bessere Mehrwerte sind als reine RabatteWie Ihre Daten dabei helfen, wirklich treue Kunden zu erkennen und sie personalisiert anzusprechen Das sind die Speaker --- ### Machen Sie mit Web Push auf sich aufmerksam > Optimieren Sie Ihre Versandbenachrichtigungen, Back-in-Stock-Messages, Flash Sales und mehr - Published: 2021-12-01 - Modified: 2021-12-01 - URL: https://emarsystest.com/de/learn/webinars/machen-sie-mit-web-push-auf-sich-aufmerksam/ - Translation Priorities: Optional Machen Sie mit Web Push auf sich aufmerksam Nehmen Sie an der informativen 20-minütigen Diskussion teil und erfahren Sie von Michael Jonas und Raschid Austin, wie Sie Web-Push-Benachrichtigungen für Folgendes einsetzen können: Verbessern Sie die Vor-Ort-Identifizierung im digitalen Raum, in dem es bald keine Cookies mehr geben wirdMit einem direkten Kanal, der mit Kontaktdatensätzen verknüpft ist, vermeiden Sie es, im Posteingangswirrwarr unterzugehenOptimieren Sie Ihre Versandbenachrichtigungen, Back-in-Stock-Messages, Flash Sales und mehr Die Referenten werden auch konkrete Möglichkeiten aufzeigen, wie man Web Push in der bevorstehenden Weihnachtssaison nutzen kann, um aus dem erhöhten Traffic Kapital zu schlagen, anonyme Besucher zu erfassen und Geld zu verdienen. Jetzt ansehen! --- ### Survival of the Quickest - How Photobook Wins Single's Day By Accelerating Time To Value > In this engaging keynote address SAP Emarsys and Photobook Worldwide will share how brands can capitalize on Singles Day across channels. - Published: 2021-11-26 - Modified: 2021-11-26 - URL: https://emarsystest.com/learn/webinars/survival-of-the-quickest-photobook/ - Translation Priorities: Optional Survival of the Quickest - How Photobook Wins Single's Day By Accelerating Time To Value 11 days. 800m shoppers. $74. 1bn in GMV. If you do the math, one minute of time during Single’s Day is worth $4. 6m. You’d be hard-pressed to find an event where agility, automation and personalization were more critical to a retail brand’s success. In this engaging keynote address, Daniel Hagos, Managing Director for Greater China & Southeast Asia, SAP Emarsys and Wee John Leow, CEO at Photobook Worldwide will share practical advice on how brands can capitalize on Singles Day by building and launching campaigns across multiple channels at pace. They will take a deep-dive into the role of automation and personalization in accelerating time to value. Even better, they’ll share success stories of brands who are able to respond in real-time to customer engagements across multiple channels and the impact this has on revenue:  Watch Now! --- ### How Sony Defends Their Premium Brand Positioning In The Ecommerce Market > Join Yaroslav Andreev to discover how Sony defends their premium brand position in the ecommerce market. - Published: 2021-11-19 - Modified: 2021-12-03 - URL: https://emarsystest.com/learn/webinars/sony-defends-premium-brand-in-ecommerce/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Defending Premium Brand Positioning In A Competitive Ecommerce Market Online marketplaces, where price is a big factor in purchasing decisions, can be a challenging space for premium brands. How did Sony defend its position as a premium brand - without sacrificing sales or fighting on price and how is this strategy their foundation for going Direct To Customer? Join Yaroslav Andreev, Sony’s Head of Online Sales & Marketing, to discover how Sony defends their premium brand position in the ecommerce market. Learn more about:  Sony's reasons for consolidating dataThe importance of omnichannel digital transformation for SonyRisk removal for retailers through virtual stock solutionsHow Sony uses trigger based communications Watch Now! Meet The Speakers --- ### Pulling Back the Privacy Curtain: A conversation on how to navigate Apple's privacy update > Join our Technical Client Success team on December 7 at 11:00 am EST | 4:00 pm BST to hear how marketers can see more accurate data about email opens. - Published: 2021-11-19 - Modified: 2021-12-08 - URL: https://emarsystest.com/learn/webinars/pulling-back-apples-privacy-curtain/ - Translation Priorities: Optional Pulling Back the Privacy Curtain: A conversation on how to navigate Apple’s privacy update Apple’s latest updates may have impacted your email marketing, but we’re going to pull back the privacy and discuss how you can navigate these changes with ease. Recently, Apple introduced Mail Privacy Protection, a feature that limits the use of tracking pixels and masks users’ IP addresses within the Apple Mail app. We know that marketers are challenged to accurately track open rates and user location, causing their marketing performance to suffer. Join our Technical Client Success team on December 7 at 11:00 am EST | 4:00 pm BST to hear how marketers can see more accurate data about email opens—giving marketers the power to tackle these new challenges head on. We’ll discuss: How and why the recent Apple updates affects your email marketing, and what impact we’ve seen so farNew functionality to help you discern “opens” vs “privacy opens” for more accurate reportingHow to determine fake, machine-generated opens from iOS15 using the SAP Emarsys Email DashboardTips for getting back your power as a marketer and proving the impact of your email marketing on revenue Watch Now! --- ### Pizza Hut's Digital Journey: Slice Through The Noise With Customer Relevancy > Join Pizza Hut’s Catriona Woodward, with 15 years of digital marketing experience, to discover how Pizza Hut cuts through the noise with customer relevancy. - Published: 2021-11-04 - Modified: 2021-11-19 - URL: https://emarsystest.com/learn/webinars/pizza-huts-digital-journey/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Customer Relevancy: Slice Through The Noise Marketers are being asked to do more with less. Staying top of mind and ensuring products are relevant with consumers is imperative when dealing with limited resources. Join Pizza Hut’s Catriona Woodward, with 15 years of digital marketing experience, to discover how Pizza Hut cuts through the noise with customer relevancy. Learn more about:  How to account for innovation with goal prioritisationPizza Hut's 'RED' Customer Relevancy StrategyHow Pizza Hut uses communication channels for awareness, consideration, and intent Watch Now! Meet The Speakers --- ### Riding the Wave of Digital Change – How to Effectively Resource and Scale Digital Marketing > Join SAP Emarsys, SAI Digital and the retail brand Jim Thompson, to dive into how brands can effectively leverage best practice to ensure they are always levelling up their digital marketing. - Published: 2021-09-29 - Modified: 2021-10-20 - URL: https://emarsystest.com/learn/webinars/riding-the-wave-of-digital-change-how-to-effectively-resource-and-scale-digital-marketing/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Digitalization Isn’t Easy... There can be no doubt – the long-awaited peak of digital marketing is here. However, many brands are unsure how to map out their digital marketing journey while taking the following into account:  Structuring and resourcing high-performing digital marketing teams Scaling up for multichannel engagement across various regions and brands Managing and using data effectively   If these topics resonate with you, join:  Steve M W Benhar, Chief Operating Officer, Jim Thompson Group Damien Ferragamo, Regional Manager (Australia and New Zealand), SAI Digital Daniel Hagos, Managing Director (Greater China & SEA), SAP Emarsys  They will be speaking about how brands can effectively leverage best practice to ensure they are always levelling up their digital marketing. Watch On Demand Now!   Meet The Speakers --- ### Unpacking Omnichannel: Creating Unified Customer Experiences > In this panel we join together three marketing & ecommerce thought leaders to demystify how brands can meet rising customer expectations.  - Published: 2021-09-22 - Modified: 2021-10-07 - URL: https://emarsystest.com/learn/webinars/unpacking-omnichannel-creating-unified-customer-experiences/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. What Does TRUE Omnichannel Marketing Mean? The expansion of digital commerce, and the innovation that retailers have exhibited over the past year and a half has further fuelled the demand for consistent and delightful brand interactions, whether they occur online or offline. In this panel we join together three marketing & ecommerce thought leaders to demystify how brands can meet those rising customer expectations.   Join Alex Timlin as he explores recent innovations in personalization with Jens Pytlich from Salling Group and Nuno Pedro from SAP. They will discuss: The roadblocks brands face when trying to scale personalization What personalization in retail will look like 5 years from now ... and more! Watch it now by completing the form! Meet The Speakers --- ### Use Web Push To Break Through the Clutter > Join Courtney Shaffer Lovold, Head of Revenue, and Nick Odom, Technical Adoption Specialist for an informative 20-minute discussion of how to use web push notifications to get around inbox clutter. - Published: 2021-09-16 - Modified: 2021-09-16 - URL: https://emarsystest.com/learn/webinars/use-web-push-to-break-through-the-clutter/ - Translation Priorities: Optional Are You Missing the Opportunity To Engage Your Customers via Web Push Notifications? Join Courtney Shaffer Lovold, Head of Revenue, and Nick Odom, Technical Adoption Specialist for an informative 20-minute discussion of how to use web push notifications to: Strengthen on-site identification in a soon to be cookie-less digital spaceGet around inbox clutter with a direct channel linked to contact recordsPower up your shipping notifications, back-in-stock, flash sales, and more Your speakers will also share specific ways to leverage web push during the upcoming holiday shopping rush to capitalize on increased traffic, enabling you to capture anonymous visitors, and cash in. Meet The Speakers --- ### 5 wirksame Taktiken, mit denen Sie am Black Friday mehr Kunden gewinnen und bessere Ergebnisse erzielen können > Lernen Sie branchenführende Taktiken kennen, die garantiert zu guten Geschäftsergebnissen am Black Friday führen werden. Erhalten Sie außerdem weitere Tipps und Tricks von SAP Emarsys-Experten. - Published: 2021-09-07 - Modified: 2021-10-04 - URL: https://emarsystest.com/de/learn/webinars/5-wirksame-taktiken-mit-denen-sie-am-black-friday/ - Translation Priorities: Optional Inhalte des Webinars Dieses Webinar ist Teil unserer umfangreichen Black Friday Boot Camp-Reihe, mit der Sie Ihr Marketing Team ideal auf den Black Friday vorbereiten. So können Sie auch in der Weihnachtssaison noch mehr Kunden gewinnen und weitere Steigerungen bei Wachstum und Umsatz generieren So wird dieser Black Friday zum Erfolg Im Jahr 2020 erlebten wir den ersten Digital-First-Black Friday der Welt. Was erwartet uns also im Jahr 2021? Welche Lehren können wir aus dem letzten Jahr ziehen, und was wird dieses Jahr anders sein? Wir werden folgende Themen besprechen: Effektive und dennoch leicht umsetzbare Taktiken, mit denen sie neue Kunden gewinnen und mehr Engagement generieren könnenTipps und Tricks wie Sie Leads in Käufer und schließlich in treue Kunden konvertieren könnenUnsere beliebtesten Strategien für erfolgreiches Black Friday-MarketingLehren aus Black Friday 2020, Prognosen für Black Friday 2021Weitere Black Friday-Insights, die Ihnen dabei helfen, rekordverdächtige Geschäftsergebnisse zu erzielen Die Sprecher der Veranstaltung Ema Additional Context Image Webinar Bf2021 De 2220x700px 03 --- ### Knowing Your Customers & Giving Them What They Want > In this panel discussion we dive into the value of personalization, and the application of new technology to keep pace with the ever-growing demand for richer customer interactions delivered across multiple channels. - Published: 2021-09-06 - Modified: 2021-09-17 - URL: https://emarsystest.com/learn/webinars/knowing-your-customers-giving-them-what-they-want/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Do You Know Your Customers? Hear from Courtney and Ben as they explore what it means to know your customer, alongside Rick and Anna from leading brands PUMA and JOY Shop. Learn how these brands are better understanding their customers with data and insight, acting on that insight and delivering relevant content, offers & experiences. We dive into the complexity of segmenting customers, and the application of new technology to keep pace with the ever-growing demand for richer customer interactions delivered across multiple channels. Discover: How to serve customers digitally, who don't yet know what they want The importance of personalization in driving customer loyalty Why going back to basics is the most effective way to begin enriching the customer experience Watch on demand by completing the form! Meet The Speakers --- ### The New Reality of Retail > In this panel discussion led by Sucharita Kodali, Forrester’s VP, Principle Analyst, leading industry experts from Hanna Andersson and Gaia Inc will unpack 2021 retail data trends - Published: 2021-08-23 - Modified: 2021-09-06 - URL: https://emarsystest.com/learn/webinars/the-new-reality-of-retail/ - Translation Priorities: Optional About This Webinar This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. What's Next For Your Retail Marketing? With the dust having settled from the industry-wide disruption the pandemic brought and retail stores now open, retailers the world over are asking the same burning question: what’s next? In this panel discussion led by Sucharita Kodali, Forrester’s VP, Principle Analyst, leading industry experts from Hanna Andersson and Gaia Inc will unpack 2021 retail data trends, looking specifically at: How consumer behaviour has changed The importance of ‘owning the customer’ in a world where first-party data is king and the DTC trend is growing Metrics that matter when it comes to measuring omnichannel success What the future holds for retail as stores reopen and the world comes out of lockdown Register via the form to watch it now! Meet The Speakers --- ### 5 Powerful Tactics to Win More Customers and Deliver Results on Black Friday > Learn industry-leading tactics proven to deliver business results during Black Friday, as well as tips & tricks from SAP Emarsys experts. - Published: 2021-08-17 - Modified: 2021-10-04 - URL: https://emarsystest.com/learn/webinars/5-powerful-tactics-to-win-more-customers-on-black-friday/ - Translation Priorities: Optional About This Webinar This webinar is part of our comprehensive Black Friday Boot Camp series — designed to help your marketing team better prepare for Black Friday, so you can win more customers and drive growth & revenue this holiday season. Make This Black Friday Your Best Ever 2020 was the world’s first digital-first Black Friday. So what’s in store for 2021? What can we learn from 2020, and what will be different this year? Watch now to discover the industry-leading tactics, proven to deliver business results during Black Friday, as well as tips & tricks from SAP Emarsys experts. We’ll cover: Powerful yet easy-to-execute tactics for winning new customers and driving engagement Tips & tricks for converting leads into buyers, and then into loyal customers Our favorite high performing Black Friday marketing strategies Learnings from Black Friday 2020, predictions for Black Friday 2021 Other Black Friday insights to help you achieve record-setting business results Meet The Speakers --- ### From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey > Join Carlos Roberto López, Marketing and eCommerce Director at The Home Depot Mexico, as he shares how to do digital transformation the right way. - Published: 2021-08-06 - Modified: 2021-08-20 - URL: https://emarsystest.com/learn/webinars/home-depot-digital-commerce-journey/ - Translation Priorities: Optional Digital Transformation Done Right Home Depot, the world’s largest home improvement retailer, has shifted to an omnichannel approach in marketing by providing personalized experiences for customers both online and in-store. Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot Mexico, as he shares: Their ‘three-legged stool’ strategy for creating a personalized experience for every customerWays to increase the likelihood of a purchase by providing options that make it easier for customers to get what they wantHow to separate customer segments and hone in on specific buyers to grow relationships within both B2C and B2BWays they offer exceptional customer experience, both online and in-store Meet The Speakers --- ### The Post Pandemic Reality of Retail: Forrester’s Analysis of Trends Shaping the Industry > In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens. Watch it now! - Published: 2021-07-27 - Modified: 2021-08-06 - URL: https://emarsystest.com/learn/webinars/the-post-pandemic-reality-of-retail/ - Translation Priorities: Optional The Trends That You Need To Know... There’s no denying the widescale change and disruption the pandemic caused. However, with that change comes a wealth of opportunity for retailers who can act on data trends shaping the industry. In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens. As a leading authority on e-commerce, omnichannel retail, consumer behavior and trends in the online shopping space, Sucharita will talk about topics such as: Macro changes shaping the industryHow consumer spending habits have changed over the past yearThe rising trend of DTC within the industry and how this affects both ‘cult’ and commoditized brandsHow (and how not! ) to run a successful subscription modelWhich metrics retailers should be focusing on when measuring the success of digitalThe trend of 'hold out’ brands who have seen growth despite not investing with ‘tech titans’ Meet The Speaker --- ### SAP Emarsys Presents: US Retail Insights > SAP Emarsys Presents: Retail Insights Landing Page - Published: 2021-07-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/emarsys-presents-retail-insights-landing-page/ - Translation Priorities: Optional What are Retail Insights? SAP Emarsys showcases pioneering marketing speakers, globally renowned brands, and compelling retail stories. We’ve handpicked some of our hottest retail sessions for you to enjoy. Sit back and get exclusive insights from the world’s leading retail brands and brand marketers, including:  Home Depot Char-Broil Instant Brands GymsharkPuma Register now and get access to all three sessions, on demand and ready when you are. . hero--media-text h1. h-lp {margin-top: 0px} . m-img {display:none} @media screen and (max-width: 768px) { . m-img {display:block} . d-img {display:none} . hero--media-text h1. h-lp {margin-top: -90px} } --- ### SAP Emarsys Digital Festival, Retail Revival 2021 On Demand > Experience SAP Emarsys Digital Festival 2021, on demand. Get leading peer and analyst insights from global brands, such as PUMA, Forrester and more - Published: 2021-07-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/learn/webinars/retail-revival-2021-on-demand/ - Translation Priorities: Optional Why Watch On Demand? Discover why Retail Revival is THE digital-first festival for marketers, ecommerce professionals and digital leaders Get leading peer & analyst insights from global brands, such as PUMA, Gymshark, Walmart, Forrester and more Deep dive into KEY subjects, such as omnichannel commerce, personalization and customer data Revel in a variety of session types, including: panels, deskside chats and presentations ... and there's so MUCH to see, you'll want to keep coming back for more Convinced? Get the festival vibe by completing the form 5 Themes. 3 Days. 1 Action-Packed Festival A few (of the many) speakers that you can hear from on demand... --- ### Retail Talks Shorts DE: 2-minütige Marketing-Erfolgsgeschichten von regionalen Marken > 2-minütige Clips im Pocketformat von Vordenkern und Machern der deutschen Marken, die Sie kennen und lieben - Published: 2021-07-19 - Modified: 2021-08-23 - URL: https://emarsystest.com/de/learn/webinars/retail-talks-shorts-de/ - Translation Priorities: Optional . post-header { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; } --- ### adidas Runtastic: Converting Mobile Users to Active, Loyal Customers with Satisfying In-App Experiences > Discover how adidas Runtastic delivers highly relevant, satisfying app experiences that bring users back again and again - Published: 2021-07-16 - Modified: 2021-12-15 - URL: https://emarsystest.com/learn/webinars/adidas-runtastic-converting-mobile-users-to-loyal-customers/ - Translation Priorities: Optional Retain More Mobile App Users with a Customer-First Approach adidas Runtastic — a global leader in the digital health and fitness space — achieved 200% growth of new app users in one month. How did the brand deliver the highly relevant, satisfying app experiences that brought these new users back again and again? Join Edit Dudás, Head of CRM, adidas Runtastic, and Chris Godderidge, VP Mobile, SAP Emarsys, as they discuss how adidas Runtastic: Adapted and revised their marketing campaigns quickly to offer the most relevant content to a rapid influx of new usersGrew their audience through a customer-first approach by showcasing featured workouts at the right time, and on the right channelImproved their automated campaigns by tracking and monitoring certain key metricsUsed deep linking within the brand’s multi-app environment to create comprehensive customer journeys Meet The Speakers --- ### unPredictions Power Hour: Ecommerce Marketing Priorities > This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. Register now! - Published: 2021-07-15 - Modified: 2021-07-23 - URL: https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-ecommerce-marketing-priorities/ - Translation Priorities: Optional Are Your Ecommerce Priorities on Point? This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. What are their priorities as they tackle driving exceptional customer experience and measurable return for their respective organizations? No lofty trends. This session is inspired by our unPredictions series and it will focus on the priorities that drive experience and growth. Led by Don Brett, your host and Global Chief Digital Officer at NBG Digital the speakers tackle topics such as: driving transformation strategy, technology capabilities and organizational culture. Meet The Speakers --- ### unPredictions Power Hour: Retail Marketing Priorities - Published: 2021-07-02 - Modified: 2021-07-27 - URL: https://emarsystest.com/learn/webinars/retail-revival-replay-unpredictions-power-hour-retail-marketing-priorities/ - Translation Priorities: Optional Are Your Retail Priorities on Point? This supercharged hour long session brings together senior eCommerce and Marketing leaders for some of the world’s biggest brands. Inspired by our unPredictions series and they will focus on the priorities that drive customer experience enhancements and growth. Led by Don Brett, host for the day and Global Chief Digital Officer at NBG Digital they tackle the 4 pillars of driving transformation strategy, operating model, capabilities and culture. Hear from these amazing eCommerce leaders: Eric Long, SVP Digital Technology at CotyRachel Tetreault, VP of eCommerce at EastPoint SportsWhitney Cooper, Director Omnichannel Transformation & Acceleration at WalmartSurabhi Pokhriyal, Head of Digital Commerce at Colgate-Palmolive Meet The Speakers --- ### Retail Talks Shorts UK: 2 Minute Marketing Stories From Local Brands > Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United Kingdom - Published: 2021-06-25 - Modified: 2021-08-23 - URL: https://emarsystest.com/learn/webinars/retail-talks-shorts-uk/ - Translation Priorities: Optional . post-header { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; } --- ### Retail Talks Shorts US: 2 Minute Marketing Stories From Local Brands > Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in the United States - Published: 2021-05-11 - Modified: 2021-08-23 - URL: https://emarsystest.com/learn/webinars/retail-talks-shorts-us/ - Translation Priorities: Optional . post-header { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; } --- ### Digital-First Retail: How Instant Brands Creates Engaging, Multi-Brand Online Experiences That Drive Results > Learn how Instant Brands uses highly engaging website experiences and digital promotions to satisfy customers and drive business results. - Published: 2021-05-07 - Modified: 2021-05-21 - URL: https://emarsystest.com/learn/webinars/digital-first-retail-how-instant-brands-creates-engaging-multi-brand-online-experiences-that-drive-results/ - Translation Priorities: Optional Is Your Digital Customer Experience As Good as It Should Be? Today, many customers start — or totally complete — their journey with a brand digitally. But how do you best leverage your digital channels to ensure you are fully engaging online shoppers, while also driving business results? Join SAP Emarsys Speaker, Nick Odom and Lindsay Ball, Sr. Digital Marketing Manager, Instant Brands, where we’ll discuss how Instant Brands: Successfully navigated a rebranding process while adapting to a digital-first, direct-to-consumer model Use countdown timers and other unique web experiences to create compelling, global online promotionsEnrich every customer’s journey through cross-branding sign-ups, relevant exit pop-ups, and morePlan to prepare for this year’s Black Friday (and their successes from Black Friday 2020).   Meet The Speakers --- ### Hashtag You (Ava & May and Faynt): Growth Through Personalized Experiences > See how you can grow your brand’s revenue and increase loyalty through highly personalized experiences. - Published: 2021-05-04 - Modified: 2021-05-04 - URL: https://emarsystest.com/learn/webinars/hashtag-you-ava-may-and-faynt-growth-through-personalized-experiences/ - Translation Priorities: Optional A Masterclass on Rapidly Building & Growing Brands The direct-to-consumer e-commerce experts at Hashtag You are building a new generation of social media brands by leveraging influencer marketing and constructing a powerful community of brands.   The group launched their first brand Ava & May in 2018 and recently launched their new brand Faynt. The group has been rapidly growing each brand.   With a customer base of more than 25% loyalty members, Hashtag You has developed a new business model for the modern customer.   On April 22nd 2021, 3:00 PM (BST), join Katharina Türbl, CRM Manager, Hashtag You, and Cristelle Delaporte, Head of Product Marketing, SAP Emarsys, as they discuss how Hashag You uses SAP Emarsys to:  Acquire high value leads through FacebookStreamline the product review process by syncing with Shopify and Shopify Flow in real-time Personalize the website experience for each customer’s lifecycle stageCreate unique experiences for loyalty membersDevelop a multi-brand environment that provides deep insights into each brand and drives cross-brand promotions Meet The Speakers --- ### How To Gain Repeat Customers With First-Party Data & Personalization > Join us for this retail expert roundtable where we’ll discuss how to get your customers to return and buy from you, time and time again - Published: 2021-04-19 - Modified: 2022-01-11 - URL: https://emarsystest.com/learn/webinars/how-to-gain-repeat-customers-with-first-party-data-personalization/ - Translation Priorities: Optional Cut Through the Noise and Generate Customer Loyalty With Data-Led Personalization With ever growing online retail and ecommerce competition, generating lasting customer loyalty alongside repeat purchases is paramount. But, gaining first time buyers is difficult enough... how do you get your customers to return and buy from you, time and time again? Many retailers are beginning to discover the positive relationship between repeat purchases and personalized shopping experiences that are fueled with first party data. Your first party data is fundamental to your customer intelligence, and that customer intelligence breeds personalized marketing messages that truly resonate, to deliver the brand experience that your customers desire. Join us for this retail expert roundtable where we'll discuss: Ways first party data can help personalize the shopping experienceSolving the pain-points of multi-channel and omni-channel campaignsMarketing to mobile and social shoppersCreating compelling experiences that foster loyalty Meet The Speakers --- ### unPredictions 2021: Embracing Earned Data Strategy, Permission-Marketing & Omnichannel Loyalty > Join Alex Timlin, SVP Retail at SAP Emarsys, as he takes you through the must-act-ons for 2021, with brand examples such as PUMA and Frasers Group: - Published: 2021-04-16 - Modified: 2021-04-16 - URL: https://emarsystest.com/learn/webinars/unpredictions-2021-embracing-earned-data-strategy-permission-marketing-omnichannel-loyalty/ - Translation Priorities: Optional Act Now, and You Can Drive Greater Customer Loyalty... Accelerated digital transformation has brought ecommerce and omnichannel experience into hyper-focus. But... What does this mean for you as a marketer? This means that you must enhance the digital customer experience and drive true loyalty.   Importantly, to achieve this you needn’t rely on predictions or trends. You can build better brand outcomes with tried and tested principles of great digital marketing for retailers. Join Alex Timlin, SVP Retail at SAP Emarsys, as he takes you through the must-act-ons for 2021 with brand examples such as PUMA and Frasers Group: Earned data strategy: first-party data & permission-led marketingLoyalty as integral to experience: beyond points & prizes programmesDriving omnichannel marketing and 1-1 personalizationAnd more... Meet The Speaker --- ### Retail Talks Shorts Australia: 2 Minute Marketing Stories From Local Brands > Bite-Size Clips of 2 Minutes or Less, From the Brains Behind the Brands You Know and Love in Australia - Published: 2021-04-07 - Modified: 2021-08-23 - URL: https://emarsystest.com/learn/webinars/retail-talks-shorts-au/ - Translation Priorities: Optional . post-header { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; } --- ### PUMA Europe: Achieving 5X Revenue Growth Within 6 Months by Delivering Relevant Personalization > Learn how PUMA Europe uses relevant, contextual personalization to increase growth and revenue, and deliver business results. - Published: 2021-04-01 - Modified: 2021-04-14 - URL: https://emarsystest.com/learn/webinars/how-puma-europe-achieved-5x-revenue-growth-within-6-months-delivering-relevant-personalization/ - Translation Priorities: Optional Learn how PUMA Europe: Experienced a 5x increase of revenue share from email, and open rates of +20-25% Grew their database by 50% within six months Identified more customers and aligned their in-store data with online data using Smart Insights analytics Expanded their audience and increased new newsletter subscriptions 10x using the Web Channel email capture tool  Join David Witts, CRM Manager at PUMA Europe, and Payal Hindocha, Vertical Product Marketing Manager at SAP Emarsys, for an in-depth look at how this world-renowned sportswear brand accelerated business outcomes through highly relevant, personalized experiences. --- ### PUMA Europe: 5x höheres Umsatzwachstum innerhalb von 6 Monaten durch die Bereitstellung relevanter Personalisierung > Erfahren Sie, wie PUMA Europe relevante, kontextbezogene Personalisierung einsetzt, um Wachstum und Umsatz zu steigern und bessere Geschäftsergebnisse zu erzielen. - Published: 2021-04-01 - Modified: 2021-04-19 - URL: https://emarsystest.com/learn/webinars/how-puma-europe-achieved-5x-revenue-growth-within-6-months-delivering-relevant-personalization/ - Translation Priorities: Optional Erfahren Sie, wie PUMA Europe seine Datenbank innerhalb von sechs Monaten um 50% vergrößern konnteden Umsatzanteil von E-Mails um das 5-Fache steigern sowie Öffnungsraten von 20 bis 25% verzeichnen konntemehr Kunden identifizierte und mithilfe von Customer Lifecycle Analytics seine In-Store-Daten mit den Online-Daten abgleichen konnteseine Zielgruppe ausweitete und mit dem E-Mail Capture-Tool Web Channel eine Steigerung der Newsletter-Anmeldungen um das 10-Fache erzielen konnte Seien Sie dabei und erfahren Sie von David Witts, CRM Manager bei PUMA Europe, und Cristhian Günther Bredee, Customer Experience Specialist bei SAP Emarsys, wie die weltbekannte Sportbekleidungsmarke ihre Geschäftsergebnisse durch hochrelevante, personalisierte Erlebnisse verbessern konnte. --- ### Babbel: Growth Through Unique, Personalized Experiences > Find out how Babbel was able to grow their mobile app subscribers, increase engagement, and create personalized experiences for app users. - Published: 2021-03-24 - Modified: 2021-07-16 - URL: https://emarsystest.com/learn/webinars/babbel-growth-through-unique-personalized-experiences/ - Translation Priorities: Optional A Masterclass on Mobile App Growth Language-learning app Babbel is the world’s largest subscription-based language learning service with more than 10 million subscribers. They’ve made language learning more personalized than ever, and much of their success is due to the deep connections they’ve formed with their app users.   Join Nina Pollex, Director of CRM, Babbel, and Chris Godderidge, VP Mobile, SAP Emarsys, as they discuss how Babbel...   Grew their European subscriber base 200% YoY in March and April of 2020Increased their YoY revenue in the US by 100%Used push notifications to convert 50% better than emailImproved user engagement by 25%Became more agile by offering a 1-week free trial  --- ### Watch It Now: SAP Emarsys 3-Minute Mobile Solution Demo > Understand what accelerating business results really means to both your business and your marketing department with this 3-minute video tour of the SAP Emarsys Mobile Solution. - Published: 2021-03-24 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/webinars/emarsys-3-minute-mobile-app-personalization-demo/ - Translation Priorities: Optional SAP Emarsys in Action Understand what accelerating business results really means to both your business and your marketing department with this 3-minute video tour of the SAP Emarsys Mobile Solution. See how easy it can be to provide true 1:1 personalization that puts the customer first, without sacrificing speed or agility, within the context of your mobile application. Learn about our goals, strategies, and tactics approach to marketing that is at the heart of delighting customers – and building predictable, profitable revenue. The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Market Leading Technology As Ranked by Analysts and Clients for Personalization, Cross-Channel Campaign Management, and Marketing Automation --- ### Der Handel in 2021: Vom klassischen Retailer zum E-Commerce Superstar - Published: 2021-03-18 - Modified: 2021-03-18 - URL: https://emarsystest.com/de/learn/webinars/der-handel-in-2021-vom-klassischen-retailer-zum-e-commerce-superstar/ - Translation Priorities: Optional Philip Nowak, Regional General Manager bei SAP Emarsys und Klaus Blaschek vom Business Intelligence Beratungsunternehmen b. telligent zeigen, warum nahtlose On- und Offline Angebote unverzichtbar sind und wie man diese schnell und erfolgreich umsetzt. Hören Sie außerdem von Amir Elmallawany, Teamleiter CRM bei Ochsner Sport, wie der Schweizer Marktführer für Sportfachartikel und -bekleidung Personalisierung und Kundenbindung kanalübergreifend umsetzt. Erfahren Sie:  Wie Sie Ihre E-Commerce Systeme fit machen, um die Verluste durch den Wegfall des stationären Handels auszugleichen Warum Loyalty-Programme nicht nur zu mehr Umsatz, sondern auch zu besseren Kundendaten führen Wie Sie auch Ihre im stationären Handel gesammelten, anonymen Daten via Algorithmus zur Auswertung Ihres Kampagnenerfolgs nutzbar machen können  --- ### Extreme Digital: Driving Revenue and Growth Through Omnichannel Transformation > Learn how Extreme Digital unified their online and offline experiences to increase Average Order Value with SAP Emarsys - Published: 2021-03-05 - Modified: 2021-03-05 - URL: https://emarsystest.com/learn/webinars/extreme-digital-driving-revenue-and-growth-through-omnichannel-transformation/ - Translation Priorities: Optional An Omnichannel Marketing Masterclass... Extreme Digital is a Hungarian electronics retailer operating 17 physical stores, as well as a website that serves over 100,000 daily visitors. The electronics market in which they operate is incredibly dynamic, and when Covid-19 struck, the velocity of change quickened even more. Join Szilvia Szarka, Marketing Director at Extreme Digital, and Payal Hindocha, Vertical Product Marketing Manager at SAP Emarsys, as they discuss how Extreme Digital... Increased Average Order Value by 32% through omnichannel personalizationCombined their online and offline data to create seamless omnichannel customer journeysLeveraged technology to unlock opportunities for customer and revenue growthBetter aligned marketing to the business’s bottom line by unifying their data sets  Meet The Speakers --- ### On demand Webinar – Retail im Survival-Modus - Omnichannel als Rettungsring? > Warum eine erfolgreiche Omnichannel Strategie Ihren Umsatz auch in unsicheren Zeiten stärkt. - Published: 2021-01-26 - Modified: 2021-01-26 - URL: https://emarsystest.com/de/learn/webinars/retail-im-survival-modus/ - Translation Priorities: Optional Der Lockdown bewies nicht nur die Bedeutung des stationären Handels für Wachstum und Umsatz, sondern zeigte auch, wie führende E-Commerce-Unternehmen durch starke digitale Strategien in der Lage waren, Kunden erfolgreich an sich zu binden. Zusammen mit der Full-Service Digitalagentur Limesoda ziehen wir Zwischenbilanz und schauen genauer hin, was die Unterschiede zwischen den Gewinnern und Verlierern der letzten Monate waren: Erfahren Sie: Wie sie Online-Erstkäufer zu wiederkehrenden Käufern im Geschäft machen Mit welchen Maßnahmen Sie Ihre stationären Kunden für Ihren Onlineshop begeistern können. Warum eine erfolgreiche Omnichannel-Strategie der Schlüssel zur Bewältigung der Herausforderungen in der nächsten Phase des Retails ist. Hören Sie außerdem von Christian Neuwirth, Head of E-Commerce bei MediaShop, wie das Omnichannel-Unternehmen die Herausforderungen des vergangenen Jahres erlebt und gemeistert hat. --- ### Facebook’s attribution model changes: How it will affect your business and how to measure the impact. > Facebook’s attribution model changes: How it will affect your business and how to measure the impact. - Published: 2020-12-02 - Modified: 2021-05-03 - URL: https://emarsystest.com/learn/webinars/facebooks-attribution-model-changes-how-it-will-affect-your-business-and-how-to-measure-the-impact/ - Translation Priorities: Optional Discussion Forum: Fireside ChatHost: Alex Timlin (SVP Verticals, SAP Emarsys)Guest: Mark Baartse (CMO Consultant, Mark Baartse Consultancy) Google and Apple have announced that their ecosystems will no longer support third-party cookies. In step, Facebook have also announced that they seek to modify their attribution window from 28 days to 7 days. With these significant changes, many marketers and business leaders have been left wondering... What does all of this this mean to me? Join Alex Timlin and Mark Baartse as they provide you a deeper insight on: What the changes in Google, and Apple’s iOS 14 announcement mean to your businessWhat the change in Facebook’s attribution window will mean for your marketing reports and advertising forecastsThe importance of first-party data in advertising and marketing, and how it can give you a better view of your customerFirst-party data strategy to identify a customer, gain their consent and unify that data with your other applications Your Speakers: --- ### Bingewatch TV: Focus On First Party > A Bingewatch TV deep-dive into marketing data, to help you orientate yourself concerning data privacy, regulations, collection and usage of first-party data to drive revenue. - Published: 2020-11-13 - Modified: 2022-03-29 - URL: https://emarsystest.com/learn/webinars/bingewatch-tv-focus-on-first-party/ - Translation Priorities: Optional What Is Focus on First Party? Bingewatch TV is your go-to-channel for short, sharp insights from the brands that KNOW the answers... Focus on first party is a deep-dive into the subject of marketing data Unpack marketing data, in a way that throws the jargon in the bin, and speaks your language as a marketer or business leader No time for a 30 minute webinar? We hear you. Get what you need in bite-sized chunks, with videos of varying lengths to suit you De-bunk key topics such as data definitions, privacy, collection, auditing and more The full three-part series with Station10 is now available on-demand! Hear from David Ellis, your go-to for insight concerning marketing data! See for yourself - get access by completing the form Don't Miss Out, Hear from Data Expert David Ellis: --- ### Les Défis du Marketeur: N°1 Engager avec ses clients à chaque étape du cycle de vie pour un meilleur ROI - Published: 2020-10-29 - Modified: 2020-10-29 - URL: https://emarsystest.com/fr/learn/webinars/les-defis-du-marketeur-n1-engager-avec-ses-clients-a-chaque-etape-du-cycle-de-vie-pour-un-meilleur-roi/ - Translation Priorities: Optional Webinar On-Demand Durée: 45 minutes (dont 15 minutes de Questions/Réponses) Intervenants: Serge Martins, Co-fondateur de Studios Mercurya et Anaïs Lao, Responsable CRM chez Studios Mercurya  En cette période de crise, le mot d'ordre n'est plus de faire du chiffre mais plutôt d'assurer la rentabilité de son entreprise. Le Marketing et les autres départements qui les entourent n'ont qu'un objectif en tête: générer plus avec moins d'efforts et investissements. Lors de ce webinar en Live, vous apprendrez comment:  Rentabiliser votre base clients;Optimiser l'ensemble de votre cycle de vie client du lead au client inactif;Adopter la bonne stratégie;Appliquer les bonnes pratiques ... dans le but de répondre aussi bien à vos objectifs marketing que ceux de votre entreprise pour être le plus rentable. --- ### CUE Clothing: Achieving omnichannel success by using a customer-centric approach > Learn from CUE Clothing's Shane Lenton about how the fashion retailer achieved omnichannel success by leveraging data to adapt to shifts in behavior. - Published: 2020-10-28 - Modified: 2020-10-28 - URL: https://emarsystest.com/learn/webinars/cue-clothing-achieving-omnichannel-success-by-using-a-customer-centric-approach/ - Translation Priorities: Optional Let's talk retail with Shane Lenton, Chief Innovation Officer, CUE Clothing CUE Clothing, a fashion retailer in Australia is one of a few brands that have achieved omnichannel success.  Join Alex Timlin, SVP Verticals at SAP Emarsys as he talks with Shane Lenton on how CUE Clothing uses their customer data and omnichannel strategy to help their business adapt and grow following the Australia bushfires and COVID-19. What will be covered:  How CUE has prioritized the importance of identifying customers across touchpoints and how they are using these insights to drive channel-agnostic customer-centric personalization How to deal with some of the common challenges retailers are facing post-pandemic, such as return rates, discounting, profitability, and how to drive footfall to storesViewpoints on how the next months will be and what retailers can do to remain agile to changing circumstances Your Speakers: Ema Lp Webinar Retail Talks Cue Speakers --- ### Moving to E-Commerce: Strategy and Tactics > Leaders from SAP Emarsys and SmartOSC share insights on e-commerce strategies and provide you with tactics you need to be successful in your digital transformation. - Published: 2020-10-27 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/moving-to-e-commerce-strategy-and-tactics-webinar/ - Translation Priorities: Optional The e-commerce boom is here.   Fueled by the pandemic, the shift to digital felt like an overnight shift. But as many retailers found out, the shift to digital is a marathon, not a sprint.   To be successful in the thriving e-commerce markets of Southeast Asia & Hong Kong, you must start small and have large goals to transform the way you currently operate.   Join leaders from SmartOSC and SAP Emarsys as they discuss and provide tactics and strategies you can use to begin your digital journey and win with e-commerce. Your Speakers: --- ### Die neue Cookie-Entscheidung steht an: Was sich ändert und wie Sie jetzt reagieren müssen > Erfahren Sie, was das BGH-Urteil zur Cookie-Richtlinie für Ihr Unternehmen bedeutet - Published: 2020-07-15 - Modified: 2020-07-17 - URL: https://emarsystest.com/de/learn/webinars/die-neue-cookie-entscheidung-steht-an/ - Translation Priorities: Optional What’s Inside Szabolcs Steiner (General Counsel), Philip Nowak (Regional General Manager) und Bastian Hagmaier (RVP Services & Solutions, EMEA) von SAP Emarsys bringen Licht ins Richtlinien-Dunkel und fassen zusammen, was Webseitenbetreiber nach dem Urteil des BGH beachten müssen. Erfahren Sie:  Welche Maßnahmen Webseitenbesitzer ergreifen müssen, um ihre Onlinepräsenz richtlinienkonform zu gestalten Wie die Cookie-Einwilligung formuliert sein muss Welche Spielräume die Entscheidung des BGH offen lässt Welche Auswirkungen das Urteil auf Ihre Marketingaktivitäten hatHandlungsempfehlungen und Best Practices  Hören Sie außerdem exklusiv, welche Produktverbesserungen SAP Emarsys an seiner Customer Engagement Plattform vornehmen wird, um Unternehmen weiterhin konforme Tracking-Möglichkeiten zu bieten.   --- ### Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies > Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - Published: 2020-07-04 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/ - Translation Priorities: Optional What’s Inside What global trends are telling us about how we should plan and prepare for constant flux in retail and e-commerceHow consumer buying behavior is driving unique category and product insights which may affect business decisionsWhat we can learn from countries further along in the COVID-19 pandemic, who are closer to establishing a “new normal” Why it is so important to unlock the value from your customer, product, and sales data to create personalized customer engagement strategies What we are hearing from leading brands and technology partners on how to adapt your digital strategy to meet shifting demand The “new normal” requires adaptive customer engagement strategies COVID-19 swept through and shook up the world around us. Although we are hearing about the “new normal” and seeing glimpses of what that reality looks like, we’re continuing to observe new and dynamic changes in consumer behavior. So what does that mean for retail and e-commerce? To respond to the here-and-now and prepare for the future, marketers and e-commerce leaders need to adapt with the right strategies Today’s data prepares us for the retail and e-commerce landscape of tomorrow In this webinar, jointly hosted with the American Marketing Association, Alex Timlin (SVP Verticals, SAP Emarsys) shares unique insights gleaned from data analysis of over one billion consumer interactions worldwide to determine how the recent consumer shift to digital impacts marketers and e-commerce leaders, how it impacts store re-openings, and what to expect if we experience a second or third wave of the pandemic. --- ### Last Call: It’s Time to Migrate to Magento 2 - Published: 2020-07-01 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/ - Translation Priorities: Optional What’s Inside This is NOT a webinar you’ll want to miss if your company is still on Magento 1. Here’s what you’ll learn: How support is being discontinued for Magento Commerce (M1). Why the security of your e-commerce may be at risk. The reason major payment providers are concerned with Magento 1. What could happen if your organization doesn’t move away from Magento 1. Why failing to move to Magento 2 may slow your company growth. The main differences between Magento 1 and Magento 2. Almost everything you should know about moving to Magento 2 The session features multiple e-commerce experts who offer guidance on the benefits of migrating to Magento 2, the advantages of the platform, and solutions to get you up and running quickly as you migrate away from Magento 1. Speakers: Daren Fitzgerald, Executive Vice President, Commerce at BORN GroupMarcell Kiss-Toth, Principal – Adobe Commerce, BORN GroupDave Littlechild, VP Partnerships and Sales Development, SAP EmarsysModerated by Adam Freeman, Marketing Channels Lead, SAP Emarsys --- ### 8 Weeks of Learning on Digital Consumer Behavior and Intent - Published: 2020-06-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/?post_type=webinars&p=48561 - Translation Priorities: Opcional The rapid shift to online commerce, and the continual fluctuation in demand for products connected to country-wide lockdown and incremental re-opening, has produced huge swathes of data and insight on the Aussie consumer. Join SimilarWeb and SAP Emarsys as we share unique data driven insights, including patterns in consumer intent and purchasing behaviors observed over the last 8 weeks. From this, we’ll introduce and discuss how leading brands have been adapting their marketing efforts to drive agile customer engagement and ecommerce strategies, enabling you to react to these emerging trends too. Your Speakers: --- ### Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies > Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - Published: 2020-06-04 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/ - Translation Priorities: Opcional What’s Inside What global trends are telling us about how we should plan and prepare for constant flux in retail and e-commerceHow consumer buying behavior is driving unique category and product insights which may affect business decisionsWhat we can learn from countries further along in the COVID-19 pandemic, who are closer to establishing a “new normal” Why it is so important to unlock the value from your customer, product, and sales data to create personalized customer engagement strategies What we are hearing from leading brands and technology partners on how to adapt your digital strategy to meet shifting demand The “new normal” requires adaptive customer engagement strategies COVID-19 swept through and shook up the world around us. Although we are hearing about the “new normal” and seeing glimpses of what that reality looks like, we’re continuing to observe new and dynamic changes in consumer behavior. So what does that mean for retail and e-commerce? To respond to the here-and-now and prepare for the future, marketers and e-commerce leaders need to adapt with the right strategies Today’s data prepares us for the retail and e-commerce landscape of tomorrow In this webinar, jointly hosted with the American Marketing Association, Alex Timlin (SVP Verticals, SAP Emarsys) shares unique insights gleaned from data analysis of over one billion consumer interactions worldwide to determine how the recent consumer shift to digital impacts marketers and e-commerce leaders, how it impacts store re-openings, and what to expect if we experience a second or third wave of the pandemic. --- ### Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies > Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - Published: 2020-06-04 - Modified: 2022-05-18 - URL: https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/ - Translation Priorities: Optional What’s Inside What global trends are telling us about how we should plan and prepare for constant flux in retail and e-commerceHow consumer buying behavior is driving unique category and product insights which may affect business decisionsWhat we can learn from countries further along in the COVID-19 pandemic, who are closer to establishing a “new normal” Why it is so important to unlock the value from your customer, product, and sales data to create personalized customer engagement strategies What we are hearing from leading brands and technology partners on how to adapt your digital strategy to meet shifting demand The “new normal” requires adaptive customer engagement strategies COVID-19 swept through and shook up the world around us. Although we are hearing about the “new normal” and seeing glimpses of what that reality looks like, we’re continuing to observe new and dynamic changes in consumer behavior. So what does that mean for retail and e-commerce? To respond to the here-and-now and prepare for the future, marketers and e-commerce leaders need to adapt with the right strategies Today’s data prepares us for the retail and e-commerce landscape of tomorrow In this webinar, jointly hosted with the American Marketing Association, Alex Timlin (SVP Verticals, SAP Emarsys) shares unique insights gleaned from data analysis of over one billion consumer interactions worldwide to determine how the recent consumer shift to digital impacts marketers and e-commerce leaders, how it impacts store re-openings, and what to expect if we experience a second or third wave of the pandemic. --- ### Retail’s “New Normal”: Changing Online Consumer Behavior and Customer Engagement Strategies > Find out what global trends and data analysis say about the current state of retail and the digital strategy that brands can use to drive business outcomes in the new normal. - Published: 2020-06-04 - Modified: 2024-01-04 - URL: https://emarsystest.com/learn/webinars/changing-online-consumer-behavior-and-customer-engagement-strategies-for-new-normal-webinar/ - Translation Priorities: Optional What’s Inside What global trends are telling us about how we should plan and prepare for constant flux in retail and e-commerce How consumer buying behavior is driving unique category and product insights which may affect business decisions What we can learn from countries further along in the COVID-19 pandemic, who are closer to establishing a “new normal”  Why it is so important to unlock the value from your customer, product, and sales data to create personalized customer engagement strategies What we are hearing from leading brands and technology partners on how to adapt your digital strategy to meet shifting demand The “new normal” requires adaptive customer engagement strategies COVID-19 swept through and shook up the world around us. Although we are hearing about the “new normal” and seeing glimpses of what that reality looks like, we’re continuing to observe new and dynamic changes in consumer behavior. So what does that mean for retail and e-commerce? To respond to the here-and-now and prepare for the future, marketers and e-commerce leaders need to adapt with the right strategies Today’s data prepares us for the retail and e-commerce landscape of tomorrow In this webinar, jointly hosted with the American Marketing Association, Alex Timlin (SVP Verticals, SAP Emarsys) shares unique insights gleaned from data analysis of over one billion consumer interactions worldwide to determine how the recent consumer shift to digital impacts marketers and e-commerce leaders, how it impacts store re-openings, and what to expect if we experience a second or third wave of the pandemic. --- ### Last Call: It’s Time to Migrate to Magento 2 - Published: 2020-06-04 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/ - Translation Priorities: Opcional What’s Inside This is NOT a webinar you’ll want to miss if your company is still on Magento 1. Here’s what you’ll learn: How support is being discontinued for Magento Commerce (M1). Why the security of your e-commerce may be at risk. The reason major payment providers are concerned with Magento 1. What could happen if your organization doesn’t move away from Magento 1. Why failing to move to Magento 2 may slow your company growth. The main differences between Magento 1 and Magento 2. Almost everything you should know about moving to Magento 2 The session features multiple e-commerce experts who offer guidance on the benefits of migrating to Magento 2, the advantages of the platform, and solutions to get you up and running quickly as you migrate away from Magento 1. Speakers: Daren Fitzgerald, Executive Vice President, Commerce at BORN GroupMarcell Kiss-Toth, Principal – Adobe Commerce, BORN GroupDave Littlechild, VP Partnerships and Sales Development, SAP EmarsysModerated by Adam Freeman, Marketing Channels Lead, SAP Emarsys --- ### Covid-19: Globale Vergleichswerte und lokale Best Practices im E-Commerce > Erfahren Sie, was Händler tun müssen, um auf die Auswirkungen von Covid-19 auf den Ecommerce zu reagieren. - Published: 2020-05-18 - Modified: 2020-07-17 - URL: https://emarsystest.com/de/learn/webinars/covid-19-globale-vergleichswerte-und-lokale-best-practices-im-e-commerce/ - Translation Priorities: Optional What’s Inside Philip Nowak (Regional General Manager, SAP Emarsys) erklärt, welche Auswirkungen das Coronavirus auf das Kaufverhalten im Onlinehandel hat und wie Einzelhändler auf diese Veränderungen reagieren können, ihren Speed-to-Market erhöhen und durch agilere Omnichannel-Implementierung ihre Geschäftsergebnisse verbessern können.  Das sind unsere Themen: Einblicke in globale Verbrauchertrends und Veränderungen im KaufverhaltenWie E-Commerce in Deutschland als Markt noch relevanter geworden istWie Sie das Wachstum Ihrer aktiven Kundendatenbanken als Chance nutzen könnenWie Sie mit Ihren Kunden-, Produkt- und Verkaufsdaten den online und offline Bereich gezielt miteinander verbinden und so kanalübergreifende Kundenerlebnisse schaffen, die Ihre Geschäftsergebnisse verbessernWelche Möglichkeiten Sie haben, die Komplexität der Omnichannel-Implementierung über mehrere Kanäle hinweg zu reduzieren: Ladengeschäfte, E-Mail, Web, Mobile, Direct Mail und mehrBeispiele, wie führende Marken Online und Offline Strategien verbinden, sowie Anwendungsfälle in verschiedenen Phasen des Customer Lifecycle Corona: Katastrophe oder Chance? Covid-19 hat den Handel und das Konsumentenverhalten rasant verändert. Nie war es wichtiger für den Einzelhandel, diese Veränderungen zu verstehen und schnell mit wirksamen Omnichannel Customer Engagement Strategien reagieren zu können. Was Sie dazu benötigen, erfahren Sie in diesem kostenlosen Webinar, das SAP Emarsys zusammen mit dem Deutschen E-Commerce-Verband bevh präsentiert. --- ### On-Demand Webinar: Bridge the gap between online and offline: Lessons learned 3 months with COVID-19 > These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more. - Published: 2020-05-18 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/ - Translation Priorities: Optional What’s Inside Why e-commerce is seeing a spike in revenue. How small retailers are finding that customers are buying local to support the local community.  Ways you can collect data to engage and attract new customers.  How or when customers may go back to normal when restrictions are lifted. Steps you should take as a retailer to begin in e-commerce. From offline to online... what happens next? n this open audience discussion, find out what the past couple of months has taught us, and how to cut through all of the news and noise to get to the bottom of what it all means for retailers in a post-pandemic world. Speakers: Carson McKelvey, CEO, Tofugear Limited Alfred Choy, Regional Sales Director, Greater China & Southeast Asia, SAP Emarsys Moderated by Daniel Hagos, Managing Director, Greater China & Southeast Asia, SAP Emarsys --- ### Last Call: It’s Time to Migrate to Magento 2 > In this webinar, learn how the SAP Emarsys customer engagement platform and Magento 2 can grow your customer base regardless of channel. - Published: 2020-05-18 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/why-you-should-migrate-to-magento-2-now/ - Translation Priorities: Optional What’s Inside This is NOT a webinar you’ll want to miss if your company is still on Magento 1. Here’s what you’ll learn: How support is being discontinued for Magento Commerce (M1). Why the security of your e-commerce may be at risk. The reason major payment providers are concerned with Magento 1. What could happen if your organization doesn’t move away from Magento 1. Why failing to move to Magento 2 may slow your company growth. The main differences between Magento 1 and Magento 2. Almost everything you should know about moving to Magento 2 The session features multiple e-commerce experts who offer guidance on the benefits of migrating to Magento 2, the advantages of the platform, and solutions to get you up and running quickly as you migrate away from Magento 1. Speakers: Daren Fitzgerald, Executive Vice President, Commerce at BORN GroupMarcell Kiss-Toth, Principal – Adobe Commerce, BORN GroupDave Littlechild, VP Partnerships and Sales Development, SAP EmarsysModerated by Adam Freeman, Marketing Channels Lead, SAP Emarsys --- ### On-Demand Webinar: Bridge the gap between online and offline: Lessons learned 3 months with COVID-19 > These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more. - Published: 2020-05-18 - Modified: 2022-04-27 - URL: https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/ - Translation Priorities: Opcional What’s Inside Why e-commerce is seeing a spike in revenue. How small retailers are finding that customers are buying local to support the local community.  Ways you can collect data to engage and attract new customers.  How or when customers may go back to normal when restrictions are lifted. Steps you should take as a retailer to begin in e-commerce. From offline to online... what happens next? n this open audience discussion, find out what the past couple of months has taught us, and how to cut through all of the news and noise to get to the bottom of what it all means for retailers in a post-pandemic world. Speakers: Carson McKelvey, CEO, Tofugear Limited Alfred Choy, Regional Sales Director, Greater China & Southeast Asia, SAP Emarsys Moderated by Daniel Hagos, Managing Director, Greater China & Southeast Asia, SAP Emarsys --- ### Retail and e-commerce lessons learned during these 3 months of COVID-19 [webinar] > These are the key retail and e-commerce lessons learned over the past three months of the COVID-19 pandemic. View the webinar to find out more. - Published: 2020-05-18 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/lessons-learned-three-months-with-covid-19/ - Translation Priorities: Optional What’s Inside Why e-commerce is seeing a spike in revenue. How small retailers are finding that customers are buying local to support the local community.   Ways you can collect data to engage and attract new customers.   How or when customers may go back to normal when restrictions are lifted. Steps you should take as a retailer to begin in e-commerce. From offline to online... what happens next? In this open audience discussion, find out what the past couple of months has taught us, and how to cut through all of the news and noise to get to the bottom of what it all means for retailers in a post-pandemic world. Speakers: Carson McKelvey, CEO, Tofugear Limited Alfred Choy, Regional Sales Director, Greater China & Southeast Asia, SAP Emarsys Moderated by Daniel Hagos, Managing Director, Greater China & Southeast Asia, SAP Emarsys --- ### Staying Relevant in the “New Normal”​ > Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases. - Published: 2020-05-18 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/ - Translation Priorities: Opcional What’s Inside How you connect with new subscribers, drive first purchases, and gather actionable information on customer preferences with a Welcome Program. Tips for recovering lost revenue through a tactful execution of Abandoned Cart use cases.  The number one reason Abandoned Browse use cases are more important than ever before. How you entice abandoned browse and abandoned cart customers back to your site with relevant content, targeted based on their behavior. Adapting to the times requires a new approach It’s clear we’re living in a time that’s unprecedented for the world of retail and e-commerce. As a result, brand marketers must change how they operationalize communications, prioritize campaigns, and discover new revenue opportunities.   But as you adjust your strategy, how do you decide which campaigns to continue, or which ones to implement? What automations should become priority? The answers lie in finding out which opportunities will help you produce measurable business results. Practical tips for optimizing your current marketing In this webinar, Sonal Mistry, Director of Strategic Services, SAP Emarsys, and Ellie Quacquarelli, Customer Experience (CX) Specialist, SAP Emarsys, walk you through solutions on how you can quickly transform your key funnel automations and introduce personalization to set your brand up for success in light of COVID 19. --- ### Staying Relevant in the “New Normal”​ > Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases. - Published: 2020-05-18 - Modified: 2020-07-18 - URL: https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/ - Translation Priorities: Optional What’s Inside How you connect with new subscribers, drive first purchases, and gather actionable information on customer preferences with a Welcome Program. Tips for recovering lost revenue through a tactful execution of Abandoned Cart use cases.  The number one reason Abandoned Browse use cases are more important than ever before. How you entice abandoned browse and abandoned cart customers back to your site with relevant content, targeted based on their behavior. Adapting to the times requires a new approach It’s clear we’re living in a time that’s unprecedented for the world of retail and e-commerce. As a result, brand marketers must change how they operationalize communications, prioritize campaigns, and discover new revenue opportunities.   But as you adjust your strategy, how do you decide which campaigns to continue, or which ones to implement? What automations should become priority? The answers lie in finding out which opportunities will help you produce measurable business results. Practical tips for optimizing your current marketing In this webinar, Sonal Mistry, Director of Strategic Services, SAP Emarsys, and Ellie Quacquarelli, Customer Experience (CX) Specialist, SAP Emarsys, walk you through solutions on how you can quickly transform your key funnel automations and introduce personalization to set your brand up for success in light of COVID 19. --- ### Practical Tips for Keeping Welcome Programs and Abandoned Browse/Cart Relevant [webinar] > Retail and e-commerce may have changed due to COVID-19, but brands can still accelerate business outcomes using Welcome Programs and Abandoned Browse/Cart use cases. - Published: 2020-05-18 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/practical-tips-to-keep-your-welcome-program-and-abandoned-browse-cart-relevant-webinar/ - Translation Priorities: Optional What’s Inside How you connect with new subscribers, drive first purchases, and gather actionable information on customer preferences with a Welcome Program. Tips for recovering lost revenue through a tactful execution of Abandoned Cart use cases.   The number one reason Abandoned Browse use cases are more important than ever before. How you entice abandoned browse and abandoned cart customers back to your site with relevant content, targeted based on their behavior. Adapting to the times requires a new approach It’s clear we’re living in a time that’s unprecedented for the world of retail and e-commerce. As a result, brand marketers must change how they operationalize communications, prioritize campaigns, and discover new revenue opportunities.   But as you adjust your strategy, how do you decide which campaigns to continue, or which ones to implement? What automations should become priority? The answers lie in finding out which opportunities will help you produce measurable business results. Practical tips for optimizing your current marketing In this webinar, Sonal Mistry, Director of Strategic Services, SAP Emarsys, and Ellie Quacquarelli, Customer Experience (CX) Specialist, SAP Emarsys, walk you through solutions on how you can quickly transform your key funnel automations and introduce personalization to set your brand up for success in light of COVID 19. --- ### Rewriting Retail: The Role of E-Commerce in Your Retail Recovery > Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world. - Published: 2020-05-18 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/ - Translation Priorities: Optional What’s Inside As retailers begin opening around the world, will things go back to normal? If not, what will happen? Find out more in the webinar: How to drive your business forward post-crisis. Why you should leverage customer behavioral changes.  Ways your brand should be treating e-commerce. What does your conversion rate truly represent? Why it’s vital to have an omnichannel approach as customers shop online and in-store. Given all that’s changed, is your business focusing on the right thing? Ways to improve experiences by enabling customers to shop with you 24/7. Deliver better customer-centric e-commerce Find out why traditional approaches to e-commerce need to change so your brand can recover in a post COVID-19 world. Speakers: Shannon Luxford, Chief Commercial Officer of Rodd & Gunn Danny Phillips, Co-founder of Omneo and CX agency Arkade Nick Hale, Commercial Lead ANZ of SAP Emarsys Moderated by Tess O’Brien, Communication Manager at Omneo --- ### Rewriting Retail: The Role of E-Commerce in Your Retail Recovery > Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world. - Published: 2020-05-18 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/ - Translation Priorities: Opcional What’s Inside As retailers begin opening around the world, will things go back to normal? If not, what will happen? Find out more in the webinar: How to drive your business forward post-crisis. Why you should leverage customer behavioral changes.  Ways your brand should be treating e-commerce. What does your conversion rate truly represent? Why it’s vital to have an omnichannel approach as customers shop online and in-store. Given all that’s changed, is your business focusing on the right thing? Ways to improve experiences by enabling customers to shop with you 24/7. Deliver better customer-centric e-commerce Find out why traditional approaches to e-commerce need to change so your brand can recover in a post COVID-19 world. Speakers: Shannon Luxford, Chief Commercial Officer of Rodd & Gunn Danny Phillips, Co-founder of Omneo and CX agency Arkade Nick Hale, Commercial Lead ANZ of SAP Emarsys Moderated by Tess O’Brien, Communication Manager at Omneo --- ### Rewriting Retail: The Role of E-Commerce in Your Retail Recovery > Retail and e-commerce rapidly changed over the past few months. Find out how to quickly drive your business forward in a post-crisis world. - Published: 2020-05-15 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/rewriting-retail-the-role-of-e-commerce-in-your-retail-recovery/ - Translation Priorities: Optional What’s Inside As retailers begin opening around the world, will things go back to normal? If not, what will happen? Find out more in the webinar: How to drive your business forward post-crisis. Why you should leverage customer behavioral changes.   Ways your brand should be treating e-commerce. What does your conversion rate truly represent? Why it’s vital to have an omnichannel approach as customers shop online and in-store. Given all that’s changed, is your business focusing on the right thing? Ways to improve experiences by enabling customers to shop with you 24/7. Deliver better customer-centric e-commerce Find out why traditional approaches to e-commerce need to change so your brand can recover in a post COVID-19 world. Speakers: Shannon Luxford, Chief Commercial Officer of Rodd & Gunn Danny Phillips, Co-founder of Omneo and CX agency Arkade Nick Hale, Commercial Lead ANZ of SAP Emarsys Moderated by Tess O’Brien, Communication Manager at Omneo --- ### On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST > This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way. - Published: 2020-05-15 - Modified: 2022-05-27 - URL: https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/ - Translation Priorities: Opcional What’s Inside Ideas on how your brand can drive referrals. How you put trust back in marketing and drive growth.  Ways you can convert one-time purchasers into repeat buyers. Why people are interacting more than ever with email and mobile. The reason first-time buyers have increased across the globe.  What you must do with first-time buyers to fuel business growth. Ways to influence customer loyalty. Build 1:1 personalized customer relationships In this webinar, find out how you accelerate retail growth by leveraging existing customers to increase new customer conversions. You’ll also uncover how to gain additional repeat purchases by offering personalized 1:1 customer experiences and referral rewards.   Speakers: Alex Timlin, SVP Verticals, SAP Emarsys Jocelyn Toonders, Head of Partnerships, Mention Me Giles Harrison, VP Strategy & GM Expansion, Mention Me Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST > This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way. - Published: 2020-05-15 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/ - Translation Priorities: Optional What’s Inside Ideas on how your brand can drive referrals. How you put trust back in marketing and drive growth.  Ways you can convert one-time purchasers into repeat buyers. Why people are interacting more than ever with email and mobile. The reason first-time buyers have increased across the globe.  What you must do with first-time buyers to fuel business growth. Ways to influence customer loyalty. Build 1:1 personalized customer relationships In this webinar, find out how you accelerate retail growth by leveraging existing customers to increase new customer conversions. You’ll also uncover how to gain additional repeat purchases by offering personalized 1:1 customer experiences and referral rewards.   Speakers: Alex Timlin, SVP Verticals, SAP Emarsys Jocelyn Toonders, Head of Partnerships, Mention Me Giles Harrison, VP Strategy & GM Expansion, Mention Me Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: Closing the Gap Between Digital First Time Buyers & Loyal Customers, FAST > This webinar provides the most impactful ways you can create first-time buyers, convert them to loyal customers, and communicate to them in a personalized way. - Published: 2020-05-15 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/close-the-gap-between-digital-first-time-buyers-and-loyal-customers/ - Translation Priorities: Optional What’s Inside Ideas on how your brand can drive referrals. How you put trust back in marketing and drive growth.   Ways you can convert one-time purchasers into repeat buyers. Why people are interacting more than ever with email and mobile. The reason first-time buyers have increased across the globe.   What you must do with first-time buyers to fuel business growth. Ways to influence customer loyalty. Build 1:1 personalized customer relationships In this webinar, find out how you accelerate retail growth by leveraging existing customers to increase new customer conversions. You’ll also uncover how to gain additional repeat purchases by offering personalized 1:1 customer experiences and referral rewards.   Speakers: Alex Timlin, SVP Verticals, SAP Emarsys Jocelyn Toonders, Head of Partnerships, Mention Me Giles Harrison, VP Strategy & GM Expansion, Mention Me Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2) > Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - Published: 2020-05-14 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/ - Translation Priorities: Opcional What’s Inside Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, in the second webinar of our two-part series, as they discuss: How to focus on quickly building successful funnel tactics in a rapidly changing environment. The most effective tactics for sports & outdoor, fashion & apparel, and beauty & cosmetics. Key takeaways to improve customer engagement through powerful funnel tactics and smart automation Mitigate the Commercial Impact of COVID-19 Today The pandemic has forced marketers to really think about what they send customers at a specific moment, and whether they’re offering value during a time like nothing the world has ever seen. However, by using the tactics and strategies discussed in the webinar, your brand can engage your audience in deeper and more meaningful ways.   Speakers: Carole Martin, Head of Strategy & Production APAC, SAP Emarsys Ben Norton, VP of Strategic Adoption, SAP Emarsys Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2) > Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - Published: 2020-05-14 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/ - Translation Priorities: Optional What’s Inside Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, in the second webinar of our two-part series, as they discuss: How to focus on quickly building successful funnel tactics in a rapidly changing environment. The most effective tactics for sports & outdoor, fashion & apparel, and beauty & cosmetics. Key takeaways to improve customer engagement through powerful funnel tactics and smart automation Mitigate the Commercial Impact of COVID-19 Today The pandemic has forced marketers to really think about what they send customers at a specific moment, and whether they’re offering value during a time like nothing the world has ever seen. However, by using the tactics and strategies discussed in the webinar, your brand can engage your audience in deeper and more meaningful ways.   Speakers: Carole Martin, Head of Strategy & Production APAC, SAP Emarsys Ben Norton, VP of Strategic Adoption, SAP Emarsys Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2) > Part 2 of this webinar finishes the coverage of tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - Published: 2020-05-14 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-2/ - Translation Priorities: Optional What’s Inside Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, in the second webinar of our two-part series, as they discuss: How to focus on quickly building successful funnel tactics in a rapidly changing environment. The most effective tactics for sports & outdoor, fashion & apparel, and beauty & cosmetics. Key takeaways to improve customer engagement through powerful funnel tactics and smart automation Mitigate the Commercial Impact of COVID-19 Today The pandemic has forced marketers to really think about what they send customers at a specific moment, and whether they’re offering value during a time like nothing the world has ever seen. However, by using the tactics and strategies discussed in the webinar, your brand can engage your audience in deeper and more meaningful ways.   Speakers: Carole Martin, Head of Strategy & Production APAC, SAP Emarsys Ben Norton, VP of Strategic Adoption, SAP Emarsys Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 1 of 2) > Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - Published: 2020-05-14 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-1/ - Translation Priorities: Optional What’s Inside Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, as they discuss the best practices marketers are using today and share insights from customers in Asia, specifically Hong Kong, including: The content you should be sending to customers during this time. Why the tone of voice is so valuable in communications. How different customer behavior in retail industries, such as sports & outdoor, fashion & apparel, and beauty & cosmetics, are shaping brands’ strategies and tactics. Why agility and execution are vital during COVID-19.  Key takeaways you can use to improve customer engagement through empathy, timeliness, and relevance. Customer Engagement in APAC The COVID-19 pandemic is reshaping the way we effectively engage our customers. While most countries find themselves in the eye of the storm at the moment, there are some brands in Asia that are on the path to a “new normal. ” Find out what you can learn from them to help improve your digital strategies. Speakers: Carole Martin, Head of Strategy & Production APAC, SAP Emarsys Ben Norton, VP of Strategic Adoption, SAP Emarsys Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: 10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 1 of 2) > Part 1 of this webinar covers tangible, best practices for retail and e-commerce marketers during COVID-19, using insights from the Asia-Pacific region. - Published: 2020-05-14 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/covid-19-customer-engagement-strategies-part-1/ - Translation Priorities: Optional What’s Inside Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, as they discuss the best practices marketers are using today and share insights from customers in Asia, specifically Hong Kong, including: The content you should be sending to customers during this time. Why the tone of voice is so valuable in communications. How different customer behavior in retail industries, such as sports & outdoor, fashion & apparel, and beauty & cosmetics, are shaping brands’ strategies and tactics. Why agility and execution are vital during COVID-19.   Key takeaways you can use to improve customer engagement through empathy, timeliness, and relevance. Customer Engagement in APAC The COVID-19 pandemic is reshaping the way we effectively engage our customers. While most countries find themselves in the eye of the storm at the moment, there are some brands in Asia that are on the path to a “new normal. ” Find out what you can learn from them to help improve your digital strategies. Speakers: Carole Martin, Head of Strategy & Production APAC, SAP Emarsys Ben Norton, VP of Strategic Adoption, SAP Emarsys Moderated by Adam Freeman, Team Leader Marketing Channel Execution, SAP Emarsys --- ### On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends > Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data. - Published: 2020-05-14 - Modified: 2020-07-15 - URL: https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/ - Translation Priorities: Optional What’s Inside Hear from Alex Timlin, SVP Verticals, SAP Emarsys, and Matthew Furneaux, Global Commercial Director, Loqate (a GBG Solution), as they offer: A deep dive by industry, looking at revenue and order value to determine businesses that are winning (along with those being defeated). Unique category and product trends (and some humorous outliers! ). Evidence of how in-country announcements impact trends in category buying behavior, and how these replicate globally. Insights that can be learned from regions further through the COVID-19 pandemic, like those in China, which are closer to establishing a “new normal. ”How various trends can shape your business’ e-commerce strategy and the importance of cross-border commerce. COVID-19 has changed the world As our world begins to recover from the pandemic, it’s clear we are a long way from establishing the rhythm of a new normal. This is more evident when looking at the rapidly changing buying behaviors of the global consumer. SAP Emarsys, the only omnichannel customer engagement platform, and Loqate, the world’s most trusted location intelligence service, combine their rich data set to uncover macro trends — by country and category — which are forming all over the world. Ever-changing trends and behavior require brands to adapt Now more than ever, brands must be able to identify trends and adapt quickly. In the webinar, Alex and Matthew share actionable insights on e-commerce, discuss clear patterns in consumer purchasing behavior, and offer evidence as to why you should look at your own product and sales data every... --- ### On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends > Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data. - Published: 2020-05-14 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/ - Translation Priorities: Optional What’s Inside Hear from Alex Timlin, SVP Verticals, SAP Emarsys, and Matthew Furneaux, Global Commercial Director, Loqate (a GBG Solution), as they offer: A deep dive by industry, looking at revenue and order value to determine businesses that are winning (along with those being defeated). Unique category and product trends (and some humorous outliers! ). Evidence of how in-country announcements impact trends in category buying behavior, and how these replicate globally. Insights that can be learned from regions further through the COVID-19 pandemic, like those in China, which are closer to establishing a “new normal. ”How various trends can shape your business’ e-commerce strategy and the importance of cross-border commerce. COVID-19 has changed the world As our world begins to recover from the pandemic, it’s clear we are a long way from establishing the rhythm of a new normal. This is more evident when looking at the rapidly changing buying behaviors of the global consumer. SAP Emarsys, the only omnichannel customer engagement platform, and Loqate, the world’s most trusted location intelligence service, combine their rich data set to uncover macro trends — by country and category — which are forming all over the world. Ever-changing trends and behavior require brands to adapt Now more than ever, brands must be able to identify trends and adapt quickly. In the webinar, Alex and Matthew share actionable insights on e-commerce, discuss clear patterns in consumer purchasing behavior, and offer evidence as to why you should look at your own product and sales data every... --- ### On-Demand Webinar: E-Commerce Briefing: Changing Consumer Behavior and Global Macro Trends > Hear from Alex Timlin of SAP Emarsys and Matthew Furneaux of Locate as they share insights on e-commerce strategy, consumer behavior patterns, and product and sales data. - Published: 2020-05-14 - Modified: 2020-10-27 - URL: https://emarsystest.com/learn/webinars/e-commerce-briefing-changing-consumer-behavior-global-macro-trends-webinar/ - Translation Priorities: Optional What’s Inside Hear from Alex Timlin, SVP Verticals, SAP Emarsys, and Matthew Furneaux, Global Commercial Director, Loqate (a GBG Solution), as they offer: A deep dive by industry, looking at revenue and order value to determine businesses that are winning (along with those being defeated). Unique category and product trends (and some humorous outliers! ). Evidence of how in-country announcements impact trends in category buying behavior, and how these replicate globally. Insights that can be learned from regions further through the COVID-19 pandemic, like those in China, which are closer to establishing a “new normal. ” How various trends can shape your business’ e-commerce strategy and the importance of cross-border commerce. COVID-19 has changed the world As our world begins to recover from the pandemic, it’s clear we are a long way from establishing the rhythm of a new normal. This is more evident when looking at the rapidly changing buying behaviors of the global consumer. SAP Emarsys, the only omnichannel customer engagement platform, and Loqate, the world’s most trusted location intelligence service, combine their rich data set to uncover macro trends — by country and category — which are forming all over the world. Ever-changing trends and behavior require brands to adapt Now more than ever, brands must be able to identify trends and adapt quickly. In the webinar, Alex and Matthew share actionable insights on e-commerce, discuss clear patterns in consumer purchasing behavior, and offer evidence as to why you should look at your own product and sales data... --- ### On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST > Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - Published: 2020-05-12 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/ - Translation Priorities: Opcional What’s Inside How to use customer, product, and sales data with the right technology to deliver a truly omnichannel customer experienceWhere growth opportunities can be found within your existing data sets (customer, product and sales), to positively influence revenue, customer retention and loyaltyHow leading brands are connecting the data to strategy, implementing use cases across the customer lifecycle that map to the desired outcomesHow to simplify execution across multiple channels: email, web, mobile, direct mail, and morePitfalls to avoid, and recommendations to guide you for implementing new technology; dispelling myths around CDP, DMP & CRM to enable you to achieve value quickly COVID-19 has rapidly changed the world of retail and consumer behavior It has never been more important for retail businesses to increase their speed-to-market, improve their agility in execution, and crucially, accelerate business outcomes through digital and e-commerce. In this webinar, Alex Timlin (SVP Retail, SAP Emarsys) is joined by Ross Williams (former Digital Customer Experience and Digital Product Director of N Brown Group & Tesco) to break down how brands can turn existing data sets into revenue opportunities, FAST. Successful brands use data to accelerate business outcomes Learn about brands like Forever New and National Tiles and their journey to becoming more data-centric, allowing them to quickly discover new revenue opportunities, adapt and respond to ever-changing customer expectations, and drive business results. --- ### On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST > Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - Published: 2020-05-12 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/ - Translation Priorities: Optional What’s Inside How to use customer, product, and sales data with the right technology to deliver a truly omnichannel customer experienceWhere growth opportunities can be found within your existing data sets (customer, product and sales), to positively influence revenue, customer retention and loyaltyHow leading brands are connecting the data to strategy, implementing use cases across the customer lifecycle that map to the desired outcomesHow to simplify execution across multiple channels: email, web, mobile, direct mail, and morePitfalls to avoid, and recommendations to guide you for implementing new technology; dispelling myths around CDP, DMP & CRM to enable you to achieve value quickly COVID-19 has rapidly changed the world of retail and consumer behavior It has never been more important for retail businesses to increase their speed-to-market, improve their agility in execution, and crucially, accelerate business outcomes through digital and e-commerce. In this webinar, Alex Timlin (SVP Retail, SAP Emarsys) is joined by Ross Williams (former Digital Customer Experience and Digital Product Director of N Brown Group & Tesco) to break down how brands can turn existing data sets into revenue opportunities, FAST. Successful brands use data to accelerate business outcomes Learn about brands like Forever New and National Tiles and their journey to becoming more data-centric, allowing them to quickly discover new revenue opportunities, adapt and respond to ever-changing customer expectations, and drive business results. --- ### On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST > Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - Published: 2020-05-12 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/ - Translation Priorities: Optional What’s Inside How to use customer, product, and sales data with the right technology to deliver a truly omnichannel customer experienceWhere growth opportunities can be found within your existing data sets (customer, product and sales), to positively influence revenue, customer retention and loyaltyHow leading brands are connecting the data to strategy, implementing use cases across the customer lifecycle that map to the desired outcomesHow to simplify execution across multiple channels: email, web, mobile, direct mail, and morePitfalls to avoid, and recommendations to guide you for implementing new technology; dispelling myths around CDP, DMP & CRM to enable you to achieve value quickly COVID-19 has rapidly changed the world of retail and consumer behavior It has never been more important for retail businesses to increase their speed-to-market, improve their agility in execution, and crucially, accelerate business outcomes through digital and e-commerce. In this webinar, Alex Timlin (SVP Retail, SAP Emarsys) is joined by Ross Williams (former Digital Customer Experience and Digital Product Director of N Brown Group & Tesco) to break down how brands can turn existing data sets into revenue opportunities, FAST. Successful brands use data to accelerate business outcomes Learn about brands like Forever New and National Tiles and their journey to becoming more data-centric, allowing them to quickly discover new revenue opportunities, adapt and respond to ever-changing customer expectations, and drive business results. --- ### On-Demand Webinar: How to Turn Customer, Product & Sales Data Into New Revenue Opportunities, FAST > Retail and e-commerce is changing rapidly. Learn how successful brands adapt and accelerate business outcomes using customer, product, and sales data in this webinar. - Published: 2020-05-12 - Modified: 2023-05-25 - URL: https://emarsystest.com/learn/webinars/how-to-turn-customer-product-sales-data-into-new-revenue-opportunities-fast-webinar/ - Translation Priorities: Optional What’s Inside How to use customer, product, and sales data with the right technology to deliver a truly omnichannel customer experience Where growth opportunities can be found within your existing data sets (customer, product and sales), to positively influence revenue, customer retention and loyalty How leading brands are connecting the data to strategy, implementing use cases across the customer lifecycle that map to the desired outcomes How to simplify execution across multiple channels: email, web, mobile, direct mail, and more Pitfalls to avoid, and recommendations to guide you for implementing new technology; dispelling myths around CDP, DMP & CRM to enable you to achieve value quickly COVID-19 has rapidly changed the world of retail and consumer behavior It has never been more important for retail businesses to increase their speed-to-market, improve their agility in execution, and crucially, accelerate business outcomes through digital and e-commerce. In this webinar, Alex Timlin (SVP Retail, SAP Emarsys) is joined by Ross Williams (former Digital Customer Experience and Digital Product Director of N Brown Group & Tesco) to break down how brands can turn existing data sets into revenue opportunities, FAST. Successful brands use data to accelerate business outcomes Learn about brands like Forever New and National Tiles and their journey to becoming more data-centric, allowing them to quickly discover new revenue opportunities, adapt and respond to ever-changing customer expectations, and drive business results. Key Capabilities: Customer Lifecycle Management, Personalization Engine, Intelligence & Analytics Key Industries: Retail & E-commerce --- ### CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes? - Published: 2020-04-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/ - Translation Priorities: Opcional There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can be captured, collected, and used to create more personalized interactions. Data-driven marketing enables marketing teams to spend more time on creative (48%) and create more targeted campaigns and personalized messaging (48%) according to Forbes. But are we using first-party customer data to full its potential? Join the American Marketing Association, Charlie Cole. CEO at Proflowers, Leandi McMurphy, Director of Marketing, Char-Broil, Oklahoma Joe’s, and SABER with Alex Timlin, SVP Verticals, SAP Emarsys as they discuss:• Why creating a single customer view is crucial to driving business outcomes• How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication• What programs and campaigns using first-party customer data are bringing success• Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience• How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization • Why creating a single customer view is crucial to driving business outcomes • How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication • What programs and campaigns using first-party customer data are bringing success • Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience • How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization There’s... --- ### CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes? - Published: 2020-04-30 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/ - Translation Priorities: Optional There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can be captured, collected, and used to create more personalized interactions. Data-driven marketing enables marketing teams to spend more time on creative (48%) and create more targeted campaigns and personalized messaging (48%) according to Forbes. But are we using first-party customer data to full its potential? Join the American Marketing Association, Charlie Cole. CEO at Proflowers, Leandi McMurphy, Director of Marketing, Char-Broil, Oklahoma Joe’s, and SABER with Alex Timlin, SVP Verticals, SAP Emarsys as they discuss:• Why creating a single customer view is crucial to driving business outcomes• How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication• What programs and campaigns using first-party customer data are bringing success• Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience• How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization • Why creating a single customer view is crucial to driving business outcomes • How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication • What programs and campaigns using first-party customer data are bringing success • Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience • How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization There’s... --- ### CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes? - Published: 2020-04-30 - Modified: 2022-06-08 - URL: https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/ - Translation Priorities: Optional There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can be captured, collected, and used to create more personalized interactions. Data-driven marketing enables marketing teams to spend more time on creative (48%) and create more targeted campaigns and personalized messaging (48%) according to Forbes. But are we using first-party customer data to full its potential? Join the American Marketing Association, Charlie Cole. CEO at Proflowers, Leandi McMurphy, Director of Marketing, Char-Broil, Oklahoma Joe’s, and SABER with Alex Timlin, SVP Verticals, SAP Emarsys as they discuss:• Why creating a single customer view is crucial to driving business outcomes• How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication• What programs and campaigns using first-party customer data are bringing success• Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience• How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization • Why creating a single customer view is crucial to driving business outcomes • How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication • What programs and campaigns using first-party customer data are bringing success • Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience • How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization There’s... --- ### CMO Webinar: How are leading brands leveraging first party data to drive engaging customer experiences & business outcomes? > Hear how leading brands use their first-party data to personalize a seamless and engaging experience for each customer. - Published: 2020-04-30 - Modified: 2023-05-25 - URL: https://emarsystest.com/learn/webinars/cmo-webinar-how-are-leading-brands-leveraging-first-party-data-to-drive-engaging-customer-experiences-business-outcomes/ - Translation Priorities: Optional There’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can be captured, collected, and used to create more personalized interactions. Data-driven marketing enables marketing teams to spend more time on creative (48%) and create more targeted campaigns and personalized messaging (48%) according to Forbes. But are we using first-party customer data to full its potential? Join the American Marketing Association, Charlie Cole. CEO at Proflowers, Leandi McMurphy, Director of Marketing, Char-Broil, Oklahoma Joe’s, and SABER with Alex Timlin, SVP Verticals, SAP Emarsys as they discuss: Why creating a single customer view is crucial to driving business outcomes How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication What programs and campaigns using first-party customer data are bringing success Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization Key Capabilities: Intelligence & Analytics, Customer Lifecycle Management, Cross-Channel Execution Key Industries: Retail & E-commerce, Consumer Goods --- ### On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce - Published: 2019-05-06 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/ - Translation Priorities: Opcional We all know that customers are digitally savvy. We know this because we’ve heard it so often... and because we’re consumers ourselves! We expect brands to connect our interactions and make our experiences seamless. Yet, a surprising number of brands are still lagging behind when it comes to delivering a consistent customer experience. But why are so many organizations finding it hard? Why are they unable to achieve the vision of connected commerce? Elemis, an SAP Emarsys client, has mastered it; and your team can be next. Join Alex Barbier, Senior Customer Experience Consultant at SAP Emarsys, and Depinder Sidhu, CRM Manager at Elemis, as they discuss connected commerce and how it can transform your customer experience and marketing revenues. During the webinar, you will discover: What connected commerce isWhy it’s vital to your businessThe Elemis journey towards connected commerceWhat you can do NOW to begin/continue your journey Watch it now by entering your details in the form to the right. --- ### On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce - Published: 2019-05-06 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/ - Translation Priorities: Optional We all know that customers are digitally savvy. We know this because we’ve heard it so often... and because we’re consumers ourselves! We expect brands to connect our interactions and make our experiences seamless. Yet, a surprising number of brands are still lagging behind when it comes to delivering a consistent customer experience. But why are so many organizations finding it hard? Why are they unable to achieve the vision of connected commerce? Elemis, an SAP Emarsys client, has mastered it; and your team can be next. Join Alex Barbier, Senior Customer Experience Consultant at SAP Emarsys, and Depinder Sidhu, CRM Manager at Elemis, as they discuss connected commerce and how it can transform your customer experience and marketing revenues. During the webinar, you will discover: What connected commerce isWhy it’s vital to your businessThe Elemis journey towards connected commerceWhat you can do NOW to begin/continue your journey Watch it now by entering your details in the form to the right. --- ### On-Demand Webinar | Omnichannel 2.0: Upgrading From E-Commerce To Connected Commerce > Customers want a seamless omnichannel shopping experience. In this webinar, learn from Elemis' CRM Manager Depinder Sidhu how to drive revenue with the ultimate CX. - Published: 2019-05-06 - Modified: 2022-04-28 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-omnichannel2-0/ - Translation Priorities: Optional We all know that customers are digitally savvy. We know this because we’ve heard it so often... and because we’re consumers ourselves! We expect brands to connect our interactions and make our experiences seamless. Yet, a surprising number of brands are still lagging behind when it comes to delivering a consistent customer experience. But why are so many organizations finding it hard? Why are they unable to achieve the vision of connected commerce? Elemis, an SAP Emarsys client, has mastered it; and your team can be next. Join Alex Barbier, Senior Customer Experience Consultant at SAP Emarsys, and Depinder Sidhu, CRM Manager at Elemis, as they discuss connected commerce and how it can transform your customer experience and marketing revenues. During the webinar, you will discover: What connected commerce isWhy it’s vital to your businessThe Elemis journey towards connected commerceWhat you can do NOW to begin/continue your journey Watch it now by entering your details in the form to the right. Key Capabilities: Customer Lifecycle Management, Strategies & Tactics Key Industries: Consumer Products --- ### On-Demand Webinar: The Power of First Party Data > How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. - Published: 2017-08-07 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/ - Translation Priorities: Opcional How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. Some examples include: The true power of your customer data. Why you need a strong strategy for driving repeat buyers. How to target potential buyers that look just like your current customers. --- ### On-Demand Webinar: The Power of First Party Data > How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. - Published: 2017-08-07 - Modified: 2020-07-15 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/ - Translation Priorities: Optional How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. Some examples include: The true power of your customer data. Why you need a strong strategy for driving repeat buyers. How to target potential buyers that look just like your current customers. --- ### On-Demand Webinar: The Power of First Party Data > How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. - Published: 2017-08-07 - Modified: 2022-04-28 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-the-power-of-first-party-data/ - Translation Priorities: Optional How To Leverage Your Own Data To Amplify Your Brand. Watch this on-demand webinar, presented in the Retail TouchPoints Retail Strategy and Planning Series, and learn how to leverage your own data to amplify your brand. Some examples include: The true power of your customer data. Why you need a strong strategy for driving repeat buyers. How to target potential buyers that look just like your current customers. Key Capabilities: Intelligence & Analytics Key Industries: Retail & E-commerce --- ### On-Demand Webinar: Creating Intimacy at Scale - Published: 2017-08-07 - Modified: 2022-06-01 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/ - Translation Priorities: Opcional The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard, Program Director of Merchandise Strategies at IDC and Sean Brady, President of the Americas at SAP Emarsys to learn how marketers can create intimate relationships using marketing automation. --- ### On-Demand Webinar: Creating Intimacy at Scale - Published: 2017-08-07 - Modified: 2022-05-20 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/ - Translation Priorities: Optional The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard, Program Director of Merchandise Strategies at IDC and Sean Brady, President of the Americas at SAP Emarsys to learn how marketers can create intimate relationships using marketing automation. --- ### On-Demand Webinar: Creating Intimacy at Scale - Published: 2017-08-07 - Modified: 2022-04-28 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-creating-intimacy-at-scale/ - Translation Priorities: Optional The paradox of “intimacy at scale” implies new requirements for retail marketing technologies. Watch this on-demand webinar with Greg Girard, Program Director of Merchandise Strategies at IDC and Sean Brady, President of the Americas at SAP Emarsys to learn how marketers can create intimate relationships using marketing automation. Key Capabilities: Marketing Automation Key Industries: Retail & E-commerce --- ### On-Demand Webinar: Mobile Moments to Drive Customer Actions - Published: 2017-08-03 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/ - Translation Priorities: Optional Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create true customer value and increase your average customer spend. Featuring David Galante, VP of Mobile Products at SAP Emarsys, and Reinhard Buchinger, Growth Project Manager at Runtastic. Galante and Buchinger discuss how Runtastic, an Adidas Group company, created one of the most engaging customer experiences through cutting edge, real-time interactivity, using powerful automation. Learn from candid discussions about what works, what doesn’t work, and how to deliver immediate results with your mobile marketing. --- ### On-Demand Webinar: Mobile Moments to Drive Customer Actions - Published: 2017-08-03 - Modified: 2022-05-31 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/ - Translation Priorities: Optional Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create true customer value and increase your average customer spend. Featuring David Galante, VP of Mobile Products at SAP Emarsys, and Reinhard Buchinger, Growth Project Manager at Runtastic. Galante and Buchinger discuss how Runtastic, an Adidas Group company, created one of the most engaging customer experiences through cutting edge, real-time interactivity, using powerful automation. Learn from candid discussions about what works, what doesn’t work, and how to deliver immediate results with your mobile marketing. --- ### On-Demand Webinar: Mobile Moments to Drive Customer Actions - Published: 2017-08-03 - Modified: 2022-04-28 - URL: https://emarsystest.com/learn/webinars/on-demand-webinar-mobile-moments-to-drive-customer-actions/ - Translation Priorities: Optional Leveraging Mobile Moments to Drive Customer Actions. Watch this on-demand webinar to learn how to leverage mobile moments to create true customer value and increase your average customer spend. Featuring David Galante, VP of Mobile Products at SAP Emarsys, and Reinhard Buchinger, Growth Project Manager at Runtastic. Galante and Buchinger discuss how Runtastic, an Adidas Group company, created one of the most engaging customer experiences through cutting edge, real-time interactivity, using powerful automation. Learn from candid discussions about what works, what doesn’t work, and how to deliver immediate results with your mobile marketing. Key Capabilities: Marketing Automation, Customer Lifecycle Management Key Channels: Mobile Key Industries: Sports & Entertainment --- --- ## Podcasts --- ## Capabilities ### Kanalübergreifende Ausführung - Published: 2022-01-24 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/ - Translation Priorities: Optional Kund*innen per E-Mail, im Web, mobil oder über Anzeigen erreichen Sorgen Sie dafür, dass Ihre Nachrichten per E-Mail, im Web, mobil und in Werbeanzeigen konsistent und relevant sind. Holen Sie Ihre Kund*innen dort ab, wo sie unterwegs sind. --- ### 整合的数据层 - Published: 2022-01-20 - Modified: 2024-02-20 - URL: https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/ - Translation Priorities: Optional 整合、丰富并激活销售数据、产品数据和客户数据 整合、丰富并激活销售数据、产品数据和客户数据 --- ### Capa de Datos Integrados - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/ - Translation Priorities: Opcional Consolide, enriquezca y active los datos de ventas, de productos y de clientes. Unifique las fuentes de datos de toda su empresa y actívelas en todos los canales, personalizando cada interacción. --- ### Integrated Data Layer - Published: 2022-01-20 - Modified: 2024-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/ - Translation Priorities: Optional Vertriebs-, Produkt- und Kund*innendaten konsolidieren, optimieren und aktivieren Bündeln Sie Datenquellen aus dem gesamten Unternehmen und aktivieren Sie diese kanalübergreifend. So lässt sich jede einzelne Interaktion personalisieren. --- ### Couche de données intégrée - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/ - Translation Priorities: Optional Consolidez, enrichissez et activez les données de vente, produits et clients Rassemblez les sources de données de votre entreprise et activez-les sur tous les canaux, en personnalisant chaque interaction. --- ### Integrated Data Layer - Published: 2022-01-20 - Modified: 2024-01-29 - URL: https://emarsystest.com/learn/blog/capabilities/integrated-data-layer/ - Translation Priorities: Optional Consolidate, enrich and activate sales, product and customer data Bring together data sources across your business and activate them across every channel — personalizing every interaction. --- ### 个性化引擎 - Published: 2022-01-20 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/capabilities/personalization-engine/ - Translation Priorities: Optional 利用数据和AI，智能打造个性化客户互动体验 利用数据和AI，智能打造个性化客户互动体验 --- ### Motor de personalización - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/personalization-engine/ - Translation Priorities: Opcional Fidelice a sus clientes con personalización inteligente usando datos e IA. Enriquezca los datos de clientes y segmentos con IA, transforme la información en acción y ofrezca a los clientes aquello que quieren y cuando lo quieren. --- ### Personalization Engine - Published: 2022-01-20 - Modified: 2024-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/personalization-engine/ - Translation Priorities: Optional Kund*innen mit intelligenter, daten- und AI-gestützter Personalisierung erreichen Optimieren Sie Ihre Kund*innendaten und -segmente mithilfe von AI. Setzen Sie Insights in Maßnahmen um und geben Sie Ihren Kund*innen, was sie wollen, wann sie es wollen. --- ### Moteur de personnalisation - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/personalization-engine/ - Translation Priorities: Optional Engagez vos clients avec une personnalisation intelligente, utilisant les données et l'IA Enrichissez les données et les segments clients grâce à l'IA, transformez les informations en actions et offrez aux clients ce qu'ils veulent, quand ils le veulent. --- ### Personalization Engine - Published: 2022-01-20 - Modified: 2024-01-29 - URL: https://emarsystest.com/learn/blog/capabilities/personalization-engine/ - Translation Priorities: Optional Engage your customers with intelligent personalization, using data and AI Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels. --- ### 营销自动化 - Published: 2022-01-20 - Modified: 2024-02-20 - URL: https://emarsystest.com/learn/blog/capabilities/marketing-automation/ - Translation Priorities: Optional 快速敏捷地跨渠道开展集成式营销活动 快速敏捷地跨渠道开展集成式营销活动 --- ### Automatización del marketing - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/marketing-automation/ - Translation Priorities: Opcional Lance campañas integradas en todos los canales con rapidez y agilidad. Ejecute campañas sencillas en un único canal o cree sofisticados procesos de compra y permanencia a través de todos los canales a escala. --- ### Marketing Automation - Published: 2022-01-20 - Modified: 2024-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/marketing-automation/ - Translation Priorities: Optional Integrierte kanalübergreifende Kampagnen schnell und flexibel umsetzen Führen Sie einfache Kampagnen auf einem Kanal durch oder erstellen Sie anspruchsvolle, kanalübergreifende Journeys in großem Umfang. --- ### Automatisation marketing - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/marketing-automation/ - Translation Priorities: Optional Lancez des campagnes intégrées sur tous les canaux de manière rapide et agile Exécutez des campagnes simples, monocanales, ou créez des parcours sophistiqués, multicanaux, à grande échelle. --- ### Marketing Automation - Published: 2022-01-20 - Modified: 2024-01-29 - URL: https://emarsystest.com/learn/blog/capabilities/marketing-automation/ - Translation Priorities: Optional Launch integrated campaigns across channels with speed and agility Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale. --- ### 跨渠道执行 - Published: 2022-01-20 - Modified: 2023-10-12 - URL: https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/ - Translation Priorities: Optional 通过电子邮件、Web、移动端和广告等方式触达客户 通过电子邮件、Web、移动端和广告等方式触达客户 --- ### Ejecución a través de todos los canales - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/ - Translation Priorities: Opcional Llegue a los clientes a través del email, la web, el móvil, los anuncios y mucho más. Ofrezca mensajería coherente y relevante a través del email, la web, el móvil, los anuncios y mucho más interactuando con los clientes dondequiera que estén. --- ### Exécution multicanale - Published: 2022-01-20 - Modified: 2023-09-25 - URL: https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/ - Translation Priorities: Optional Communiquez avec vos clients via les canaux email, Web, Mobile, publicitaires, etc. Diffusez des messages cohérents et pertinents sur les canaux email, Web, Mobile, publicitaires et autres, afin d’engager les clients où qu’ils se trouvent. --- ### Cross-Channel Execution - Published: 2022-01-20 - Modified: 2024-01-29 - URL: https://emarsystest.com/learn/blog/capabilities/cross-channel-execution/ - Translation Priorities: Optional Reach customers across email, web, mobile, ads, and more Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are. --- ### 客户生命周期管理 - Published: 2022-01-20 - Modified: 2024-02-20 - URL: https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/ - Translation Priorities: Optional 在整个生命周期阶段加速实现业务成果并提高客户忠诚度 在整个生命周期阶段加速实现业务成果并提高客户忠诚度 --- ### Gestión del Ciclo de Vida del Cliente - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/ - Translation Priorities: Opcional Acelere los resultados empresariales a lo largo del ciclo de vida e impulse la lealtad. Segmente los contactos por ciclo de vida, despliegue tácticas específicas para acelerar el paso de los clientes de una primera compra a la lealtad y visualice información de ciclo de vida, tododesde una única plataforma. --- ### Gestion du cycle de vie client - Published: 2022-01-20 - Modified: 2023-09-25 - URL: https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/ - Translation Priorities: Optional Accélérez les résultats business tout au long du cycle de vie et fidélisez vos clients Segmentez les contacts par cycle de vie, déployez des tactiques spécifiques pour transformer plus rapidement le premier achat en fidélité, et consultez des rapports sur le cycle de vie, le tout à partir d’une seule plateforme. --- ### Customer Lifecycle Management - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/ - Translation Priorities: Optional Geschäftsergebnisse an allen Stellen des Lifecycles beschleunigen und Treue fördern Segmentieren Sie Ihre Kontakte nach Lifecycle-Phase, setzen Sie Taktiken ein, mit denen Ihre Kund*innen nach dem ersten Kauf schnell zu Stammkund*innen werden, und nutzen Sie das Lifecycle Reporting - alles auf einer Plattform. --- ### Customer Lifecycle Management - Published: 2022-01-20 - Modified: 2024-01-29 - URL: https://emarsystest.com/learn/blog/capabilities/customer-lifecycle-management/ - Translation Priorities: Optional Accelerate business outcomes across the lifecycle and drive loyalty Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform. --- ### 智能和分析 - Published: 2022-01-20 - Modified: 2024-02-20 - URL: https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/ - Translation Priorities: Optional 借助AI和数据驱动的洞察快速制定明智的决策 借助AI和数据驱动的洞察快速制定明智的决策 --- ### Inteligencia y Análisis - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/ - Translation Priorities: Opcional Tome decisiones rápidas e inteligentes con información activada por IA y datos. Use la IA para predecir el rendimiento de las campañas, medir los resultados de los clientes y optimizar y maximizar la interacción en todos los canales, sin necesidad de contar con un equipo de datos exclusivamente dedicado a ello. --- ### Intelligence und Analytics - Published: 2022-01-20 - Modified: 2024-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/ - Translation Priorities: Optional Smarte, schnelle Entscheidungen mit AI- und datengestützten Insights treffen Nutzen Sie die AI zur Vorhersage der Kampagnen-Performance, zur Messung von Kund*innenergebnissen und zur kanalübergreifenden Optimierung des Engagements - und das alles ohne die Unterstützung der IT-Abteilung. --- ### Intelligence et analyse - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/ - Translation Priorities: Optional Prenez des décisions rapides et judicieuses grâce à l'intelligence artificielle et aux données Utilisez l'IA pour prédire les performances de vos campagnes, mesurer les résultats clients et optimiser l'engagement sur tous les canaux, et ce sans avoir besoin d'une équipe dédiée au traitement des données. --- ### Intelligence & Analytics - Published: 2022-01-20 - Modified: 2024-01-29 - URL: https://emarsystest.com/learn/blog/capabilities/intelligence-analytics/ - Translation Priorities: Optional Make smart, quick decisions with AI and data-driven insights Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team. --- ### 战略和策略 - Published: 2022-01-20 - Modified: 2024-02-20 - URL: https://emarsystest.com/learn/blog/capabilities/strategies-tactics/ - Translation Priorities: Optional 部署预构建、可定制的多渠道营销活动 部署预构建、可定制的多渠道营销活动 --- ### Estrategias y tácticas - Published: 2022-01-20 - Modified: 2022-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/strategies-tactics/ - Translation Priorities: Opcional Despliegue campañas multicanal preconfiguradas y personalizables. Alinee su estrategia con las tácticas preconfiguradas, mejores prácticas y navegaciones plenamente personalizables integradas en la plataforma que están listas para ser desplegadas. --- ### Strategien und Taktiken - Published: 2022-01-20 - Modified: 2024-02-08 - URL: https://emarsystest.com/learn/blog/capabilities/strategies-tactics/ - Translation Priorities: Optional Vorgefertigte, anpassbare, Multi-Channel-Kampagnen einsetzen Erstellen Sie Ihre Strategien mithilfe vorgefertigter und sofort einsatzbereiter Taktiken. Hierbei handelt es sich um Best Practices, die in die Plattform integriert sind und individuell angepasst werden können. --- ### Stratégies et tactiques - Published: 2022-01-20 - Modified: 2023-09-25 - URL: https://emarsystest.com/learn/blog/capabilities/strategies-tactics/ - Translation Priorities: Optional Déployez des campagnes multicanales préconçues personnalisables Alignez votre stratégie sur des tactiques préconçues (bonnes pratiques et parcours entièrement personnalisables créés au sein de la plateforme) prêtes à être déployées. --- ### Strategies & Tactics - Published: 2022-01-20 - Modified: 2024-01-29 - URL: https://emarsystest.com/learn/blog/capabilities/strategies-tactics/ - Translation Priorities: Optional Deploy pre-built, customizable multi-channel campaigns Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy. --- ### 全渠道整合 - Published: 2022-01-20 - Modified: 2024-02-20 - URL: https://emarsystest.com/learn/blog/capabilities/partners-integrations/ - Translation Priorities: Optional 借助集成式解决方案跨接触点增强个性化体验 借助集成式解决方案跨接触点增强个性化体验 --- ### Integraciones omnicanal - Published: 2022-01-20 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/capabilities/partners-integrations/ - Translation Priorities: Opcional Optimice la personalización en todos los puntos de contacto con soluciones integradas. Acelere los resultados empresariales con soluciones integradas de primera categoría para unificar datos, personalizar campañas y promover el crecimiento. --- ### Kanalübergreifende Integrationen - Published: 2022-01-20 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/capabilities/partners-integrations/ - Translation Priorities: Optional Mit integrierten Lösungen die Personalisierung an jedem Touchpoint verbessern Nutzen Sie erstklassige integrierte Lösungen, um Daten zu vereinheitlichen, Kampagnen zu personalisieren und für mehr Wachstum und bessere Geschäftsergebnisse zu sorgen. --- ### Intégrations omnicanales - Published: 2022-01-20 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/capabilities/partners-integrations/ - Translation Priorities: Optional Améliorez la personnalisation à chaque point de contact grâce à des solutions intégrées Accélérez les résultats business avec des solutions intégrées de pointe pour unifier les données, personnaliser les campagnes et stimuler la croissance. --- ### Omnichannel Integrations - Published: 2022-01-20 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/blog/capabilities/partners-integrations/ - Translation Priorities: Optional Enhance personalization across every touchpoint with integrated solutions Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth. --- --- ## Resources Tools --- ## Success Stories ### Ferraras süße Success Story: Customer Engagement durch direkte Kund*innenbeziehungen > Lesen Sie, wie Ferrara mit der SAP Customer Experience-Technologie riesige Datenmengen durchforstete, um kleinere und genauere Gruppen von Süßigkeitenfans zu identifizieren, statt große generische Marketingkampagnen zu starten. - Published: 2025-03-06 - Modified: 2025-03-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/ - Translation Priorities: Optional Das Unternehmen Ferrara ist unangefochtener Marktführer für süße Snacks. Das Unternehmen ist fest davon überzeugt, mit jedem Bissen Freude bereiten zu können, und zwar durch hochwertige Produkte, herausragende Innovationen und ein Portfolio beliebter Marken. Ferrara weiß genau, was seine Kund*innen wünschen: süße Leckereien und neue Geschmackserlebnisse für noch mehr Naschspaß. Nun hatte man es sich zum Ziel gesetzt, ein modernes Omnichannel-Erlebnis für Verbraucher*innen zu schaffen, um enge Beziehungen zu den Fans seiner Kultmarken aufzubauen. Um beim Daten-Onboarding den Sweet Spot einer starken Compliance zu finden und progressives Profiling zu ermöglichen, investierte der Süßwarenhersteller sowohl in die Customer Data-Lösungen von SAP als auch in die SAP Emarsys-Lösung. Die Herausforderung Mit effizientem Tempo Ergebnisse erreichenMangel an DatentransparenzMarken-Fans pflegen Als Unternehmen, das fest davon überzeugt ist, mit jedem Bissen Freude bereiten zu können, hat Ferrara eine gute Mischung aus hochwertigen Produkten, herausragenden Innovationen und einem Portfolio beliebter Marken vorzuweisen. Mit seinen unwiderstehlichen Fruchtgummis, Bonbons und süßen, zuckerfreien Köstlichkeiten hat sich Ferrara längst als El Dorado für Amerikas Naschkatzen etabliert. Dabei hat das Unternehmen immer auch ein offenes Ohr für die Wünsche der Verbraucher*innen. Während sich legendäre Marken SweeTARTS, Trolli, Nerds, Brach’s und andere weiterhin großer Beliebtheit bei den Verbraucher*innen erfreuen, führt Ferrara auch immer wieder neue süße Geschmackserlebnisse ein. Im Rahmen seiner neu belebten, kund*innenorientierten Omnichannel-Strategie wollte Ferrara näher an die Verbraucher*innen herankommen. Veraltete Technologien schränkten jedoch die Möglichkeiten des Unternehmens ein, kanalübergreifende Interaktionen und personalisierte Erlebnisse zu ermöglichen. Ferrara wollte relevante und ansprechende digitale Marketingerlebnisse schaffen, um Beziehungen zu den Markenfans aufzubauen.... --- ### Cómo Krispy Kreme utilizó una estrategia omnicanal para mejorar la experiencia del cliente > Krispy Kreme emplea personalización, segmentación y una estrategia de correo electrónico inteligente en sus iniciativas de marketing, lo que aumenta la interacción durante las temporadas altas. Vea cómo. - Published: 2025-03-04 - Modified: 2025-03-17 - URL: https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/ - Translation Priorities: Optional La empresa Krispy Kreme, una adorada marca mundial de donas, fue fundada en Estados Unidos en 1937. Tienen más de 20 años encantando a los clientes con sus icónicas donas glaseadas en Australia y casi una década en Nueva Zelanda. Su presencia omnicanal está consolidada. Cuentan con tiendas propias y con un sólido mercado de entrega diaria de productos frescos. Las donas de Krispy Kreme se encuentran en 7-Eleven, Coles y Woolies (supermercados australianos Woolworth). Con esta fuerte presencia en comercios minoristas, tiendas de conveniencia y mercados, Krispy Kreme se ha establecido como líder en el espacio de establecimientos de comida rápida. La compañía se ha centrado recientemente en mejorar su huella digital para unificar su presencia omnicanal y compartir delicias en cada punto de contacto, ya sea en las tiendas físicas o por Internet. El desafío Datos de clientes aisladosAforo limitado para unificar tiendas físicas y digitalesFalta de visión omnicanalEquipo pequeño con pocos recursos Cuando Krispy Kreme centró su atención en la expansión digital, sus herramientas existentes limitaron su capacidad efectiva de expansión. La empresa necesitaba una solución que pudiera respaldar la estrategia omnicanal desarrollada, optimizar la interacción con el cliente y proporcionar experiencias personalizadas en varias plataformas. Un requisito crítico era garantizar un proceso de compra unificado para los clientes que uniera sus operaciones de comercio electrónico y venta minorista, capturando información valiosa sin interrumpir la experiencia en las tiendas. Además, el equipo se enfrentaba a limitaciones de recursos y necesitaba una plataforma intuitiva y escalable. La solución... --- ### Wie Krispy Kreme mit Omnichannel-Strategien das Kund*innenerlebnis versüßt > Krispy Kreme setzte bei seinen Marketingmaßnahmen auf Personalisierung, Segmentierung und eine ausgeklügelte E-Mail-Strategie und sorgte so für mehr Interaktionen während saisonaler Spitzenzeiten. Hier erfahren Sie, wie das gelang. - Published: 2025-03-04 - Modified: 2025-03-17 - URL: https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/ - Translation Priorities: Optional Das Unternehmen Krispy Kreme, eine weltweit beliebte Donut-Marke, wurde 1937 in den USA gegründet. Mit seinen legendären Original Glazed Donuts begeistert das Unternehmen seit über 20 Jahren Kund innen in Australien – und seit fast einem Jahrzehnt in Neuseeland. Das Unternehmen kann eine ausgereifte Omnichannel-Präsenz vorweisen. Man verfügt über eigene Einzelhandelsgeschäfte und ist im DFD-Geschäft („delivered fresh daily“, also „täglich frisch geliefert“) tätig. Krispy Kreme Donuts gibt es bei 7-Eleven, Coles und Woolies (australische Supermärkte von Woolworth). Mit dieser starken Präsenz an Einzelhandelsstandorten, in Convenience Stores und Märkten konnte sich Krispy Kreme als führendes Unternehmen im Bereich der Schnellrestaurants etablieren. In jüngster Zeit hat sich das Unternehmen auf die Verbesserung seiner digitalen Präsenz konzentriert. Dazu gehörte auch die Vereinheitlichung der Omnichannel-Präsenz, damit man an jedem Touchpoint, sei es im Geschäft oder online, Freude verbreiten kann. Die Herausforderung Isolierte Kund*innendatenBegrenzte Kapazität zur Vereinheitlichung von In-Store- und Online-Erlebnis Fehlender Omnichannel-ÜberblickKleines Team mit wenig Ressourcen Als Krispy Kreme im digitalen Bereich stärker expandieren wollte, schränkten die vorhandenen Tools die eigenen Fähigkeit zur Skalierung ein. Das Unternehmen benötigte eine Lösung, die seine ausgereifte Omnichannel-Strategie unterstützten, sein Customer Engagement optimieren und plattformübergreifend personalisierte Erlebnisse ermöglichen würde. Eine wichtige Anforderung war es, eine einheitliche Customer Journey bereitzustellen, die E-Commerce- und Einzelhandelsaktivitäten miteinander verbindet. Dabei sollten wertvolle Insights erfasst werden, ohne dass das In-Store-Erlebnis beeinträchtigt werden würde. Außerdem stand das Team vor der Herausforderung, mit begrenzten Ressourcen auskommen zu müssen, und benötigte eine Plattform, die sowohl intuitiv als auch skalierbar ist. Die Lösung Um diese Herausforderungen zu meistern und den... --- ### Krispy Kreme : des stratégies omnicanales pour adoucir l’expérience client > Dans le cadre de ses efforts marketing, Krispy Kreme mise sur la personnalisation, la segmentation et une stratégie email ingénieuse pour maximiser l’engagement lors des périodes de pointe. Découvrez comment. - Published: 2025-03-04 - Modified: 2025-03-17 - URL: https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/ - Translation Priorities: Optional L’entreprise Fondée aux États-Unis en 1937, Krispy Kreme, créatrice de donuts dévorés dans le monde entier, fait le délice de ses clients grâce à ses emblématiques Original Glazed depuis plus de 20 ans en Australie et depuis près de 10 ans en Nouvelle-Zélande. Forte d’une présence omnicanale mature, elle dispose de ses propres magasins retail et d’une activité DFD (Delivered Fresh Daily) bien implantée. On trouve également des donuts Krispy Kreme dans les magasins 7-Eleven, Coles et Woolies (supermarchés Woolworth australiens). Très présente dans le secteur du retail ainsi que dans les supérettes et les supermarchés, la marque Krispy Kreme s’est imposée comme un leader de la restauration rapide. L’entreprise a récemment décidé de renforcer son empreinte digitale afin d’unifier sa présence omnicanale et d’apporter de la joie sur chaque point de contact, en magasin ou en ligne. Le défi Données client cloisonnéesCapacité limitée d’unification des informations en magasin et en ligneManque de vision omnicanalePetite équipe disposant de faibles ressources Quand Krispy Kreme a décidé de miser sur la croissance digitale, la marque s’est rendue compte que ses outils existants entravaient sa capacité à réellement gagner en envergure. Il lui fallait une solution à même d’accompagner sa stratégie omnicanale mature, de rationaliser son engagement client et de fournir des expériences personnalisées sur diverses plateformes. Il devenait notamment indispensable de proposer un parcours client unifié faisant le lien entre ses opérations d’e-commerce et retail, en captant de précieuses informations sans perturber l’expérience en magasin. L’équipe devait par ailleurs composer avec des... --- ### How Krispy Kreme Used Omnichannel Strategies to Sweeten the Customer Experience > Krispy Kreme brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons with SAP Emarsys. Find out how. - Published: 2025-03-04 - Modified: 2025-03-11 - URL: https://emarsystest.com/why-emarsys/success-stories/how-krispy-kreme-used-omnichannel-strategies-to-sweeten-the-customer-experience/ - Translation Priorities: Optional The Business Krispy Kreme, a beloved global donut brand, was founded in the U. S. in 1937. It has been delighting customers with its iconic Original Glazed donuts for over 20 years in Australia and nearly a decade in New Zealand. They have a mature omnichannel presence. They have their own retail stores, and a mature DFD (delivered fresh daily) business. Krispy Kreme donuts are found in 7-Eleven, Coles, and Woolies (Woolworth Australian supermarkets). With this strong presence in retail locations, convenience stores, and markets, Krispy Kreme has established itself as a leader in the quick-service restaurant space. The company has recently focused on enhancing its digital footprint to unify its omnichannel presence and share joy at every touchpoint, whether in-store or online. The Challenge Siloed customer data Limited capacity to unify in-store and online Lack of omnichannel viewSmall team with few resources As Krispy Kreme turned its attention to digital expansion, its existing tools limited its ability to scale effectively. The company needed a solution that could support its mature omnichannel strategy, streamline its customer engagement, and provide personalized experiences across various platforms. A critical requirement was ensuring a unified customer journey that bridged their e-commerce and retail operations, capturing valuable insights without disrupting the in-store experience. Additionally, the team faced resource constraints and needed a platform that was both intuitive and scalable. The Solution Krispy Kreme partnered with SAP Emarsys to overcome these challenges and lay the foundation for future growth. The platform's comprehensive automation capabilities, out-of-the-box integrations,... --- ### Cómo Village Roadshow causó furor con el marketing basado en datos > Descubra cómo Village Roadshow aprovechó SAP Emarsys para mejorar las experiencias de los huéspedes, aumentar la fidelidad e impulsar mayores conversiones a través de estrategias de marketing personalizadas e basadas en datos. - Published: 2025-02-28 - Modified: 2025-03-07 - URL: https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/ - Translation Priorities: Opcional, Optional La empresa Village Roadshow Theme Parks es la cadena más importante de parques temáticos del hemisferio sur, con más de 120 emocionantes atracciones, toboganes, espectáculos y experiencias con animales, y recibe a más de 3 millones de visitantes al año. Entre sus atracciones, se encuentra Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular, Sea World Resort y Topgolf. La sede de Village Roadshow Theme Parks está en la Costa Dorada, Queensland, en Australia, y es una de las principales compañías de parques de atracciones del mundo. Famosa por su amplia variedad de atracciones, Village Roadshow Theme Parks ofrece pases anuales, paquetes de resort y eventos nocturnos, como Wfhite Christmas, Sea World Spooky Night, Carnivale y Fright Nights, con el objetivo de crear experiencias inolvidables a los visitantes durante todo el año. The Challenge Datos aislados en toda la empresaDificultad para dirigirse a perfiles únicos de clientes Comunicaciones personalizadas a gran escalaCoherencia y precisión en los datos de los clientes Como líder en la industria del entretenimiento y ocio, Village Roadshow Theme Parks enfrentó el desafío de mejorar la fidelidad de los clientes y promover las visitas repetidas en un mercado cada vez más competitivo. Necesitaban profundizar en su comprensión del comportamiento de los visitantes, personalizar sus estrategias de marketing y optimizar sus enfoques omnicanal para maximizar las conversiones y mejorar la experiencia de los visitantes. La solución Village Roadshow Theme Parks se asoció con SAP Emarsys para implementar una estrategia de marketing automatizada y basada en... --- ### Village Roadshow fait des vagues grâce au marketing axé sur les données > Découvrez comment Village Roadshow a exploité SAP Emarsys pour améliorer les expériences clients, renforcer la fidélité et augmenter les conversions grâce à des stratégies marketing personnalisées et axé sur les données. - Published: 2025-02-28 - Modified: 2025-03-07 - URL: https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/ - Translation Priorities: Optional L’entreprise Village Roadshow Theme Parks accueille plus de 3 millions de visiteurs par an dans plus de 120 attractions à sensations, toboggans, spectacles et attractions animales, ce qui en fait la principale entreprise de ce type dans l’hémisphère sud. Parmi les attractions proposées : Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular, Sea World Resort et Topgolf. Basée sur la Gold Coast du Queensland, en Australie, Village Roadshow Theme Parks figure parmi les principales sociétés de divertissement au monde. Réputés pour la grande diversité de leurs attractions, les parcs Village Roadshow proposent des pass annuels, des forfaits club de vacances et des événements nocturnes (White Christmas, Sea World Spooky Night, Carnivale et Fright Nights, par exemple) afin que les visiteurs puissent vivre une expérience mémorable tout au long de l’année. Le défi Données cloisonnées dans toute l’entrepriseIncapacité à dialoguer individuellement avec les clients Communications personnalisées à grande échelleHomogénéité et exactitude des données clients Leader du secteur des loisirs et du divertissement, Village Roadshow Theme Parks peinait à fidéliser ses clients et à encourager les visites récurrentes sur un marché de plus en plus concurrentiel. Il devenait essentiel pour l’entreprise de mieux comprendre les comportements de ses visiteurs, de personnaliser ses efforts marketing et d’optimiser ses stratégies omnicanales afin de maximiser les conversions et d’améliorer l’expérience des clients. La solution Village Roadshow Theme Parks s’est associé à SAP Emarsys pour mettre en œuvre une stratégie marketing automatisée et axée sur les données afin de répondre à ces défis. Intégration des... --- ### Wie Village Roadshow mit datengestütztem Marketing für Furore sorgte > Entdecken Sie, wie Village Roadshow mit Hilfe der personalisierten und datengestützten Marketingstrategien von SAP Emarsys das Besucher*innen-Erlebnis verbessern, die Loyalität fördern, und höhere Konversionen erzielen konnte. - Published: 2025-02-28 - Modified: 2025-03-13 - URL: https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/ - Translation Priorities: Optional Das Unternehmen Die Village Roadshow Theme Parks sind mit über 120 Fahrgeschäften, Rutschen, Shows und Tiergehegen die größten Themenparks der südlichen Hemisphäre und zählen jedes Jahr über 3 Millionen Besucher*innen. Zu den Attraktionen zählen: Warner Bros. Movie World, Sea World, Wet'n'Wild, Paradise Country, Australian Outback Spectacular, Sea World Resort und Topgolf. Village Roadshow Theme Parks hat seinen Sitz an der Goldküste in Queensland, Australien, und zählt zu den renommiertesten Vergnügungsparks-Unternehmen der Welt. Die Themenparks sind bekannt für ihre vielfältigen Attraktionen und bieten mit Jahrestickets, Resort-Paketen und Abendveranstaltungen wie White Christmas, Sea World Spooky Night und Fright Nights den Gästen das ganze Jahr über unvergessliche Erlebnisse. Die Herausforderung Daten-Silos im gesamten UnternehmenSchwierigkeiten bei der Ansprache einzelner Kund*innen-Personas Personalisierte Kommunikation in großem UmfangKonsistenz und Genauigkeit bei den Kund*innendaten Als führendes Unternehmen im Bereich Entertainment und Freizeit sah sich Village Roadshow Theme Parks mit der Herausforderung konfrontiert, die Loyalität der Kund*innen zu steigern und sie zu wiederkehrenden Besuchen in einem zunehmend umkämpften Markt zu motivieren. Village Roadshow wollte das Verhaltens der Besucher*innen besser verstehen, das eigene Marketing personalisieren und seine Omnichannel-Strategien optimieren, um die Konversionen zu maximieren und die Erfahrungen für die Gäste zu verbessern. Die Lösung Village Roadshow Theme Parks implementierte zusammen mit SAP Emarsys eine datengestützte und automatisierte Marketingstrategie, um diesen Herausforderungen zu begegnen. Datenintegration für verbesserte SMS-Kommunikation Village Roadshow Theme Parks begann mit der Integration der Echtzeit-Daten und optimierte zunächst die Nutzung der relationalen Daten. Das Unternehmen verfügte über umfangreiche First-Party-Daten, darunter Verkaufsdaten von Ticketkäufen und Event-Buchungen für verschiedene Themenparks und Events.... --- ### How Gibson Drives Engagement by Rocking Omnichannel Customer Journeys - Published: 2025-02-27 - Modified: 2025-03-17 - URL: https://emarsystest.com/why-emarsys/success-stories/gibson-and-sap-emarsys-orchestrating-omnichannel-customer-journeys/ - Translation Priorities: Optional --- ### How Wella Company Delivers the ULTIMATE Data-driven Engagement Strategy - Published: 2025-02-27 - Modified: 2025-03-17 - URL: https://emarsystest.com/why-emarsys/success-stories/wella-company-and-sap-emarsys/ - Translation Priorities: Optional --- ### How Village Roadshow Created a Splash with Data-Driven Marketing > Discover how Village Roadshow leveraged SAP Emarsys to enhance guest experiences, boost loyalty, and drive higher conversions through personalized, data-driven marketing strategies. - Published: 2025-02-27 - Modified: 2025-03-13 - URL: https://emarsystest.com/why-emarsys/success-stories/how-village-roadshow-created-a-splash-with-data-driven-marketing/ - Translation Priorities: Optional The Business The southern hemisphere's biggest collection of over 120 thrill rides, slides, shows, and animal experiences, Village Roadshow Theme Parks, hosts over 3 million visitors per year. Their attractions include Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular, Sea World Resort, and Topgolf. Village Roadshow Theme Parks is based on the Gold Coast in Queensland, Australia, and is one of the premier amusement companies in the world. Known for their diverse attractions, Village Roadshow Theme Parks offers annual passes, resort packages, and night events such as White Christmas, Sea World Spooky Night, Carnivale and Fright Nights, aiming to deliver memorable guest experiences year-round. The Challenge Siloed data across the businessIncreasing Retention & Loyalty Personalized communications at scaleConsistency and accuracy across customer data As a leader in the entertainment and leisure industry, Village Roadshow Theme Parks faced the challenge of enhancing customer loyalty and driving repeat visits in an increasingly competitive market. They needed to deepen their understanding of guest behavior, personalize their marketing efforts, and optimize their omnichannel strategies to maximize conversions and enhance the guest experience. The Solution Village Roadshow Theme Parks partnered with SAP Emarsys to implement a data-driven, automated marketing strategy designed to meet these challenges.   Data Integration for Enhanced SMS Communications Village Roadshow Theme Parks began by integrating real-time data and optimizing their use of relational data. They had extensive first-party data, including sales data from ticket purchases and event bookings across their various theme parks and events. They also... --- ### How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships > Discover how Ferrara is using new SAP Customer Experience technology to sift through mammoth amounts of data to accurately pinpoint specific sub-cultures of candy fans. - Published: 2025-02-21 - Modified: 2025-03-06 - URL: https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/ - Translation Priorities: Optional The Business Ferrara is an undisputed leader in sweet snacking. It believes in sharing delight in every bite through high-quality products, superior innovation, and a portfolio of beloved brands. Ferrara knows exactly what its customers want – sweet treats and new fun flavors to rock their tastebuds. Ferrara wanted to create a modern omnichannel experience for consumers to build relationships with fans across its iconic brands. To enable the sweet spot of strong data onboarding compliance in readiness to activate progressive profiling, the candy maker invested in customer data solutions from SAP and the SAP Emarsys solution. The Challenge Efficient Speed to ResultsActivating Customer DataNurturing Brand Fans For a company that believes in sharing delight in every bite, Ferrara has a sweet mix of high-quality products, superior innovation, and a portfolio of beloved brands. Long established as America’s sweet spot of snacking with irresistible jellies, candies, and sweet sugar-free delights, Ferrara keeps its finger on the pulse of what consumers desire. And while the legendary brands of SweeTARTS, Trolli, Nerds, Brach’s, and more are loved by consumers, Ferrara continues to introduce sweet new sensations. As part of its revitalized, customer-focused, omnichannel strategy, Ferrara wanted to get closer to consumers but was hampered by legacy technologies that limited its ability to engage and personalize experiences across channels. Wanting to unleash relevant and engaging digital marketing experiences to build relationships with brand fans, Ferrara recognized it was time to invest in a central data platform. With strong compliance around consumer data onboarding... --- ### Como a Ferrara adoçou o engajamento por meio dos relacionamentos diretos  > Descubra como a Ferrara usa a nova tecnologia SAP Customer Experience para filtrar grandes volumes de dados e identificar com precisão subculturas específicas de fãs das guloseimas. - Published: 2025-02-18 - Modified: 2025-03-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/ - Translation Priorities: Optional O negócio Ferrara es líder indiscutible en golosinas. Su filosofía es compartir el sabor en cada bocado a través de productos de alta calidad, innovación de vanguardia y una selección de marcas reconocidas. Ferrara sabe exactamente lo que sus clientes quieren: golosinas y nuevos sabores divertidos que hagan vibrar sus paladares. Ferrara deseaba crear una experiencia omnicanal moderna para los consumidores, a fin de construir relaciones con los fans a través de sus marcas icónicas. Para alcanzar el punto óptimo de conformidad en la incorporación de datos y acelerar la creación de perfiles progresivos, el fabricante de golosinas invirtió en soluciones de datos de clientes de SAP y en la plataforma SAP Emarsys. O desafio Eficacia en la obtención de resultadosFalta de visibilidad de los datosFidelización de los fans de la marca Para una empresa que apuesta por compartir el sabor en cada bocado, Ferrara ofrece una dulce combinación de productos de alta calidad, innovación de vanguardia y una selección de marcas reconocidas. Consolidada hace mucho tiempo como el punto dulce de Estados Unidos para irresistibles gomitas, dulces y delicias acarameladas sin azúcar, Ferrara se mantiene al tanto de lo que los consumidores desean. Y mientras las marcas legendarias de SweeTARTS, Trolli, Nerds, Brach's y muchas otras son adoradas por los consumidores, Ferrara continúa presentando nuevas y dulces sensaciones. Como parte de su estrategia omnicanal revitalizada y centrada en el cliente, Ferrara buscaba acercarse a los consumidores, pero se vio obstaculizada por las tecnologías heredadas que limitaban su capacidad para... --- ### Cómo Ferrara endulzó la interacción a través de las relaciones directas > Descubra cómo Ferrara está utilizando la nueva tecnología de SAP Customer Experience para examinar cantidades de datos gigantescas e identificar con precisión subculturas específicas de fanáticos de los dulces. - Published: 2025-02-18 - Modified: 2025-03-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-ferrara-sweetened-customer-engagement-through-direct-consumer-relationships/ La empresa Ferrara es líder indiscutible en golosinas. Su filosofía es compartir el sabor en cada bocado a través de productos de alta calidad, innovación de vanguardia y una selección de marcas reconocidas. Ferrara sabe exactamente lo que sus clientes quieren: golosinas y nuevos sabores divertidos que hagan vibrar sus paladares. Ferrara deseaba crear una experiencia omnicanal moderna para los consumidores, a fin de construir relaciones con los fans a través de sus marcas icónicas. Para alcanzar el punto óptimo de conformidad en la incorporación de datos y acelerar la creación de perfiles progresivos, el fabricante de golosinas invirtió en soluciones de datos de clientes de SAP y en la plataforma SAP Emarsys. El desafío Eficacia en la obtención de resultadosFalta de visibilidad de los datosFidelización de los fans de la marca Para una empresa que apuesta por compartir el sabor en cada bocado, Ferrara ofrece una dulce combinación de productos de alta calidad, innovación de vanguardia y una selección de marcas reconocidas. Consolidada hace mucho tiempo como el punto dulce de Estados Unidos para irresistibles gomitas, dulces y delicias acarameladas sin azúcar, Ferrara se mantiene al tanto de lo que los consumidores desean. Y mientras las marcas legendarias de SweeTARTS, Trolli, Nerds, Brach's y muchas otras son adoradas por los consumidores, Ferrara continúa presentando nuevas y dulces sensaciones. Como parte de su estrategia omnicanal revitalizada y centrada en el cliente, Ferrara buscaba acercarse a los consumidores, pero se vio obstaculizada por las tecnologías heredadas que limitaban su capacidad para... --- ### How Brisbane Airport Took Customer Engagement to New Heights > Discover how Brisbane Airport leveraged SAP Emarsys's omnichannel customer engagement platform to integrate data, personalize customer experiences, boost bookings, and achieve exceptional business growth. - Published: 2025-01-21 - Modified: 2025-01-27 - URL: https://emarsystest.com/why-emarsys/success-stories/how-brisbane-airport-took-customer-engagement-to-new-heights/ - Translation Priorities: Optional The Business Operated by Brisbane Airport Corporation, Brisbane Airport is the third largest airport in Australia. It operates domestic and international terminals and manages several commercial operations, including retail, parking, e-commerce, retail leasing, and property development. With a vast customer base and diverse business units, the airport relies heavily on data to optimize operations and deliver a seamless experience to travelers The Challenge An increase in siloed data across the businessInability to speak to unique customer personasA growing need for personalized experiencesPressure to increase customer retention Brisbane Airport faced significant challenges in leveraging its vast data resources to improve customer engagement and retention. The main issues included siloed data sources, making it difficult to get a unified view of customers. They also struggled with the inability to identify and act on opportunities swiftly. Brisbane also recognized a growing need for personalized experiences as travelers became more digitally savvy. The mounting pressure to increase customer retention caused Brisbane Airport Corporation to seek out a solution that would help it capitalize on its vast, underutilized data. The Solution To address these challenges, Brisbane Airport Corporation partnered with SAP Emarsys to integrate its data sources and create a unified view of its customers. This enabled the airport to create more tailored omnichannel, personalized, and timely communications. Data Gathering and Analysis for Enhanced Visitor Engagement Brisbane Airport Corporation utilized SAP Emarsys to unify and analyze data from parking bookings and e-commerce transactions. By identifying patterns such as booking behavior and travel frequency, they were... --- ### Cómo los San Jose Sharks superaron el estándar de la industria con una tasa de renovación de abonos de temporada del 87 % > Descubra cómo San Jose Sharks centralizó los datos para lograr tasas de renovación de boletos por encima de los estándares de la industria. Lea la historia de éxito ahora. - Published: 2024-11-27 - Modified: 2025-01-15 - URL: https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/ - Translation Priorities: Opcional, Optional La empresa Sharks Sports & Entertainment (SSE) es la empresa matriz de los San Jose Sharks de la Liga Nacional de Hockey y San Jose Barracuda de la Liga Americana de Hockey. La empresa supervisa todas las áreas de operación del SAP Center en San José, propiedad de la ciudad, el principal recinto deportivo y de entretenimiento en el condado de Santa Clara. Fundada en el año 2000, SSE administra tres instalaciones públicas de hielo en todo el Área de la Bahía; Sharks Ice en San José, que incluye el modernísimo Tech CU Arena, Sharks Ice en Fremont y el Oakland Ice Center. Con sede en San José, California, SSE se mantiene firme en su empeño de ser pionera en el futuro de los deportes y el entretenimiento, conectando a diversos grupos de personas por el bien de la organización y nuestra comunidad. Como lo dice SSE: "Todos somos #TealTogether". El desafío Mejorar la participación de los fansAumento de la retención y la lealtadPersonalización a gran escalaEstablecimiento de una única fuente de verdad El mundo del deporte profesional implica mucho más que el evento en sí. Engloba todo, desde el estacionamiento hasta la comida y bebida en los establecimientos, la venta de boletos, la venta minorista, el mantenimiento del lugar y la dotación de personal. SSE emprendió el objetivo de obtener una visión integral de su organización para mantenerse competitiva y satisfacer las crecientes demandas de los fanáticos. Con varios sistemas de terceros en todos los departamentos, los datos de... --- ### Como os San Jose Sharks superaram o padrão da indústria com uma taxa de renovação de ingressos de temporada de 87%  > Descubra como o San Jose Sharks centralizou os dados para obter taxas de renovação de ingressos acima dos padrões do setor. Leia o histórico de sucesso agora. - Published: 2024-11-27 - Modified: 2025-01-15 - URL: https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/ - Translation Priorities: Optional O negócio A Sharks Sports & Entertainment (SSE) é a empresa matriz do San Jose Sharks da National Hockey League e do San Jose Barracuda da American Hockey League. Ela supervisiona todas as áreas de operação do SAP Center, de propriedade da cidade, em San Jose, o principal local de esportes e entretenimento no condado de Santa Clara. Fundada em 2000, a SSE administra três instalações públicas de gelo em toda a Área da baía; a Sharks Ice em San Jose, que inclui a moderna Tech CU Arena; a Sharks Ice em Fremont; e o Oakland Ice Center. Com sede em San Jose, Califórnia, a SSE permanece firme em sua busca em ser pioneira no futuro dos esportes e do entretenimento, conectando diversos grupos de pessoas pelo bem da organização e de nossa comunidade. Como diz a SSE: "Somos todos #TealTogether". O desafio Aumento do engajamento dos fãsAumento da retenção e a lealdadePersonalização em grande escalaDefinição de uma “fonte única da verdade” O mundo dos esportes profissionais envolve muito mais do que apenas o evento. Abrange tudo, desde estacionamento até alimentos e bebidas no local, venda de ingressos, varejo, manutenção e pessoal. Para se manter competitiva e atender às crescentes demandas dos fãs, a SSE se propôs a obter uma visão abrangente de sua organização. Com vários sistemas de terceiros em todos os departamentos, os dados da SSE estavam isolados, dificultando a geração de relatórios ou o rastreamento de métricas em tempo real. Essa falta de visibilidade dificultava a tomada... --- ### How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate  > Discover how the San Jose Sharks centralized data to achieve ticket renewal rates above industry standards. Read the success story now. - Published: 2024-11-27 - Modified: 2025-03-11 - URL: https://emarsystest.com/why-emarsys/success-stories/how-the-san-jose-sharks-surpassed-industry-standards-with-an-87-season-ticket-renewal-rate/ - Translation Priorities: Optional The Business Sharks Sports & Entertainment (SSE) is the parent company of the San Jose Sharks of the National Hockey League and San Jose Barracuda of the American Hockey League. It oversees all areas of operation of the city-owned SAP Center at San Jose, the premier sports and entertainment venue in Santa Clara County. Established in 2000, SSE manages three public Ice facilities throughout the Bay Area; Sharks Ice at San Jose which includes the state-of-the-art Tech CU Arena, Sharks Ice at Fremont, and the Oakland Ice Center. Headquartered in San Jose, Calif. , SSE remains steadfast in its pursuit to pioneer the future of sports and entertainment while connecting diverse groups of people for the good of the organization and our community. As SSE says, “We are all #TealTogether. ”  The Challenge Enhancing Fan Engagement Increasing Retention & Loyalty Personalization at ScaleEstablishing a Single Source of Truth The world of professional sports involves much more than just the event itself. It encompasses everything from parking to in-house food and beverage, ticket sales, retail, venue maintenance, and staffing. To stay competitive and meet the growing demands of fans, SSE set out to gain a comprehensive view of its organization. With multiple third-party systems across departments, SSE’s data was siloed, making it difficult to generate reports or track metrics in real-time. This lack of visibility was hindering informed decision-making and strategic planning. SSE needed a centralized system across the business to gain valuable insights into fan preferences, identify areas for improvement... --- ### How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons > Home Depot Mexico brings personalization, segmentation, and a savvy email strategy to their marketing efforts, increasing engagement during peak seasons. Find out how. - Published: 2024-11-25 - Modified: 2024-11-25 - URL: https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/ - Translation Priorities: Optional The Business Home Depot, a leading home improvement retailer, is renowned for its vast array of products and exceptional customer service. Established in Atlanta, Georgia, in 1979, Home Depot has successfully extended its operations to Mexico, maintaining its core value of offering everything customers need for home improvement under one roof at the best prices. Entering a fragmented market at its inception over twenty years ago, Home Depot Mexico introduced a unique concept to the Mexican retail landscape, consolidating various home improvement products in one place, which significantly contributed to its success.   The Challenge Fragmented Market and Lack of Unified Shopping ExperienceLimited E-commerce Adoption and Customer HesitationInadequate Personalization and Customer EngagementChallenges During Peak Sales Seasons Home Depot Mexico wanted to make a good showing at Hot Sale, Mexico’s annual event offering deep discounts for online purchases. Organized by the Mexican Association of Online Sales (AMVO), this event is a shopper favorite. During Hot Sale, brands offer exclusive discounts and special promotions on a wide range of products and services, and Home Depot wanted to craft a winning strategy that would delight its existing customers and bring in new ones. Hot Sale was conceived with the main objective of promoting the growth of e-commerce in Mexico, and has grown in popularity year over year. Home Depot began planning its strategy with the help of SAP Emarsys to ensure good personalization, a cohesive customer journey, and a strategy focused on personalization, conversion, retention, and fostering loyalty.   The Solution In consultation... --- ### Como a Home Depot fideliza clientes e consegue melhores resultados durante os períodos de pico > A Home Depot México emprega personalização, segmentação e uma estratégia de e-mail inteligente em seus programas de marketing, aumentando o engajamento durante os períodos de pico. Descubra como. - Published: 2024-11-21 - Modified: 2024-11-21 - URL: https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/ - Translation Priorities: Optional O negócio A Home Depot, varejista líder em produtos para o lar e materiais de construção, é conhecida por sua vasta gama de produtos e excepcional atendimento ao cliente. Fundada em Atlanta, Geórgia, em 1979, a Home Depot estendeu com sucesso suas operações para o México, mantendo seus valores centrais de oferecer tudo o que os clientes precisam para a reforma da casa sob o mesmo teto com os melhores preços. Entrando em um mercado fragmentado desde seu início, há mais de vinte anos, a Home Depot México introduziu um conceito único no cenário do varejo mexicano, consolidando vários produtos de reforma em um só lugar, o que contribuiu significativamente para seu sucesso. O desafio Mercado fragmentado e falta de experiência de compras unificadaAdoção limitada do comércio eletrônico e hesitação do clientePersonalização e engajamento do cliente inadequadosDesafios durante os períodos de pico de vendas A Home Depot México queria ter uma boa performance no Hot Sale, o evento anual do México que oferece grandes descontos nas compras online. Organizado pela Associação Mexicana de Vendas Online (AMVO), o evento é um dos favoritos dos compradores. Durante a Hot Sale, as marcas oferecem descontos exclusivos e promoções especiais em uma ampla gama de produtos e serviços, e a Home Depot queria criar uma estratégia vencedora que encantasse seus clientes existentes e trouxesse novos. A Hot Sale foi concebida com o objetivo principal de promover o crescimento do comércio eletrônico no México e tem crescido em popularidade ano após ano. A Home Depot... --- ### Cómo Home Depot fideliza a los clientes y produce más durante las temporadas altas > Home Depot México emplea personalización, segmentación y una estrategia de correo electrónico inteligente en su marketing, lo que aumenta la interacción durante las temporadas altas. Vea cómo lo hace. - Published: 2024-11-21 - Modified: 2024-11-21 - URL: https://emarsystest.com/why-emarsys/success-stories/how-home-depot-builds-customer-loyalty-and-gets-more-done-during-peak-seasons/ - Translation Priorities: Opcional La empresa Home Depot, un minorista líder en mejoras para el hogar, es reconocido por su amplia gama de productos y su excepcional servicio al cliente. Fundada en Atlanta, Georgia, en 1979, Home Depot ha extendido exitosamente sus operaciones a México, manteniendo el principio fundamental de ofrecer todo lo que los clientes necesitan para mejoras en el hogar en un mismo lugar a los mejores precios. Al ingresar a un mercado fragmentado desde sus inicios hace más de veinte años, Home Depot México introdujo un concepto único en el panorama minorista mexicano, consolidando varios productos de mejoras para el hogar en un solo lugar, lo que contribuyó significativamente a su éxito. El desafío Mercado fragmentado y falta de una experiencia de compra unificadaAdopción limitada del comercio electrónico y reticencia de los clientesPersonalización e interacción con el cliente inadecuadosDesafíos durante las altas temporadas de ventas Home Depot México quería hacer un buen papel en Hot Sale, el evento anual de México que ofrece grandes descuentos para las compras en línea. Organizado por la Asociación Mexicana de Venta Online (AMVO), este evento es uno de los favoritos de los compradores. Durante el Hot Sale, las marcas ofrecen descuentos exclusivos y promociones especiales en una amplia gama de productos y servicios, y Home Depot quería diseñar una estrategia ganadora para encantar a sus clientes existentes y atraer a otros nuevos. Hot Sale fue concebido con el objetivo principal de promover el crecimiento del comercio electrónico en México, y ha crecido en popularidad año... --- ### Wie John Frieda seine Produkteinführungen perfektionierte und eine 4-mal größere Reichweite erzielte > John Frieda ist eine Marke, die seit mehr als drei Jahrzehnten die Haarpflege revolutioniert. Durch die Zusammenarbeit mit SAP Emarsys und Blue Wheel wollte das Unternehmen seine Customer Engagement- und Produkteinführungsstrategie verbessern. Hier erfahren Sie, wie das gelang. - Published: 2024-10-01 - Modified: 2024-10-07 - URL: https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/ - Translation Priorities: Optional Das Unternehmen Die Marke John Frieda (Teil der KAO Corporation) wurde vor über drei Jahrzehnten in einem Londoner Salon gegründet und basiert auf einer revolutionären Idee: Haarpflegeprodukte von Salonqualität, die fachkundig auf spezifische Haarprobleme zugeschnitten sind und deutliche Verbesserungen bewirken. Seitdem ist das Unternehmen mit bahnbrechenden Pflege- und Stylinglösungen wegweisend in der Branche. Um die Transformation der Marke John Frieda auf die nächste Stufe zu heben, tat sich das Unternehmen mit den Omnichannel-Marketing- und Operational-Experts-Teams von SAP Emarsys und Blue Wheel zusammen, um die kanalübergreifende Markteinführung des ULTRAfiller+-Haarverdickungssystems zu realisieren. Ein weiteres Ziel war die Steigerung der Direktverkäufe an die Verbraucher*innen sowie der Verkäufe über seine Partner im Einzelhandel. Die Herausforderung Zielgruppen identifizierenMarkenbekanntheit erhöhenKonversionsrate steigernKommunikation optimieren John Frieda hatte sich zum Ziel gesetzt, die Zahl der Bestellungen zu erhöhen. Dazu nutzte das Unternehmen die Möglichkeit, mit personalisierten Nachrichten die Konversionsrate zu steigern. Die Marke musste ihre Zielgruppe besser verstehen, damit sie die beste Segmentierungsstrategie zur Verbesserung der Kund*innenbindung und Konversionsrate umsetzen konnte. Auf diese Weise erhoffte man sich, Überschneidungen zwischen der Volume Lift-Zielgruppe und der Zielgruppe für das ULTRAfiller+-Verdickungssystem entdecken zu können. Die Lösung Das ULTRAfiller+-Verdickungssystem ist eine Produktreihe, die sich an Verbraucher*innen mit dünnem Haar und an Personen richtet, die sich mehr Volumen wünschen. Durch die Zusammenarbeit mit SAP Emarsys und die Partnerschaft mit Blue Wheel (einem Omnichannel- und operativen Partner) konnte John Frieda den Bekanntheitsgrad seiner neuen Produktlinie steigern. Im Vorfeld der Markteinführung im stationären Handeln förderte man das Direct-to-Consumer-Engagement durch eine Lifecycle-Marketing-Strategie, die mit bezahlten Werbeanzeigen in... --- ### Comment Versuni optimise l’expérience de commande de ses clients professionnels > Découvrez comment Versuni, leader mondial de l’électroménager, a unifié et rationalisé son approche de la gestion des interactions client grâce à SAP Emarsys. - Published: 2024-09-30 - Modified: 2024-09-30 - URL: https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/ - Translation Priorities: Optional L’entreprise Leader mondial de l’électroménager, Versuni se donne pour mission de transformer les maisons en foyers. Fondée à Amsterdam, aux Pays-Bas, et présente dans plus de 100 pays, Versuni Netherlands B. V. s’appuie sur plus de 130 ans d’héritage pour proposer des appareils électroménagers (cuisine, cafetières... ), mais aussi des habits et des produits de nettoyage de sol et de traitement de l’air. Avec plus de 900 brevets sous son nom, la société commercialise des marques reconnues comme Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR BARISTA, Saeco et Gaggia dans plus de 100 pays et emploie 6 400 personnes dans le monde. Le défi Fidéliser les clientsAméliorer l’expérience clientIntégrer les données clientsComprendre les informations client Forcés d’avoir recours à des processus manuels pour commander des produits et des services, les clients retail de Versuni vivaient une expérience d’achat moins qu’optimale. Les intégrations EDI directes pour l’échange automatique d’informations critiques, comme les bons de commande et les factures, avec des systèmes ERP externes étaient également jugées coûteuses. Suivant son principe fondateur « une fois et pour la vie », la société s’efforce de nouer des relations durables avec ses consommateurs et ses clients retail. Dans cette optique, Versuni souhaitait mettre en place un portail de commande en libre-service et une expérience digitale pour ses partenaires retail, tout en réunissant des informations sur leur comportement et leurs besoins. La solution Versuni a choisi de déployer plusieurs solutions issues du portefeuille SAP Customer Experience (SAP CX), créant notamment un portail de commande en libre-service pour ses clients B2B basé sur... --- ### Cómo Versuni optimiza la experiencia de pedido de los clientes comerciales > Descubra cómo Versuni, líder global en la industria de electrodomésticos, unificó y optimizó su enfoque para gestionar las interacciones con los clientes al utilizar SAP Emarsys. - Published: 2024-09-30 - Modified: 2024-09-30 - URL: https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/ - Translation Priorities: Opcional La empresa Versuni, un líder global en la industria de electrodomésticos, es una empresa impulsada por su propósito de convertir casas en hogares. Se fundó en Ámsterdam, Países Bajos, y actualmente tiene presencia en más de 100 países. Versuni Netherlands B. V. tiene una trayectoria de más de 130 años en el mercado y ofrece electrodomésticos para la cocina y la preparación de café, así como para el cuidado de prendas, suelos y el clima. La empresa, con más de 900 patentes registradas a su nombre, comercializa marcas emblemáticas como Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR BARISTA, Saeco y Gaggia en más de 100 países, y cuenta con un equipo global de 6400 personas. El desafío Fomentar la lealtad del clienteMejorar la experiencia del clienteIntegrar los datos de los clientesComprender los puntos de vista de los clientes Los clientes minoristas de Versuni utilizaban procesos manuales para pedir productos y servicios, lo que daba como resultado una experiencia de compra subóptima. Además, las integraciones directas de EDI para intercambiar automáticamente información crucial para el negocio, como las órdenes de compra y facturas, con sistemas ERP externos, a menudo resultaban costosas. Con el principio rector «de una vez a toda la vida», la empresa busca fomentar relaciones duraderas con los consumidores y sus clientes minoristas. Con este objetivo en mente, Versuni quiso crear un portal de pedidos de autoservicio y una experiencia digital para sus socios minoristas. También deseaba recopilar información sobre sus comportamientos y necesidades. La solución Versuni implementó varias soluciones de la cartera... --- ### Como a John Frieda aperfeiçoou a arte dos lançamentos de produtos, atingindo um alcance 4 vezes maior > Com mais de três décadas revolucionando o cuidado capilar, a marca John Frieda procurava transformar o engajamento do cliente e a estratégia de lançamento de produtos em parceria com a SAP Emarsys e a Blue Wheel. Descubra como isso foi possível. - Published: 2024-09-30 - Modified: 2024-10-07 - URL: https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/ - Translation Priorities: Optional O negócio Nascida há mais de três décadas em um salão de Londres, a marca John Frieda (parte da corporação Kao) foi fundada com base em uma ideia revolucionária: produtos de cuidado capilar especializados para salões, desenvolvidos criteriosamente para as necessidades específicas dos cabelos com resultados transformadores. Desde então, eles abriram o caminho com soluções inovadoras para o cuidado capilar e um estilo transformacional. Para levar sua transformação ao próximo nível, a John Frieda fez parceria com os especialistas de marketing omnicanal e operações da SAP Emarsys e da Blue Wheel. Juntos, promoveram o lançamento multiplataforma do sistema de espessamento ULTRAfiller+ para impulsionar as vendas diretas ao consumidor, bem como através dos seus parceiros de lojas varejistas. O desafio Identificar o públicoImpulsar o reconhecimento do produtoAumentar a taxa de conversãoRefinar as comunicações A John Frieda procurava aumentar os pedidos, aproveitando as oportunidades de enviar mensagens personalizadas para elevar a taxa de conversão. Para implementar a melhor estratégia de segmentação e aumentar a retenção e a conversão, era necessário compreender melhor o seu público-alvo. Com isso, esperavam explorar a interseção entre o público do Volume Lift e o sistema de espessamento ULTRAfiller+. A solução Ao trabalhar com a SAP Emarsys e fazer parceria com a Blue Wheel (uma parceira omnicanal e operacional), a John Frieda aumentou o reconhecimento da sua nova linha de produtos, o sistema de espessamento ULTRAfiller+, um conjunto de produtos voltados para consumidores com cabelos finos que procuram mais volume. Antes do lançamento físico, eles impulsionaram o engajamento... --- ### Cómo John Frieda perfeccionó el arte de los lanzamientos de productos con un alcance 4 veces mayor > Con más de tres décadas revolucionando el cuidado del cabello, la marca John Frieda buscaba transformar su estrategia de interacción con el cliente y lanzamiento de productos asociándose con SAP Emarsys y Blue Wheel. Descubre cómo esto se hizo realidad. - Published: 2024-09-30 - Modified: 2024-10-07 - URL: https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/ - Translation Priorities: Opcional, Optional La empresa Nacida hace más de tres décadas en un salón de Londres, la marca John Frieda (parte de la corporación KAO) se fundó sobre una idea revolucionaria: productos para el cuidado del cabello para profesionales, diseñados por especialistas para problemas específicos y resultados transformadores. Desde entonces, son pioneros en soluciones de cuidado innovadoras y estilos transformadores. Para llevar su transformación al siguiente nivel, John Frieda se asoció con los especialistas en marketing omnicanal y operaciones de SAP Emarsys y Blue Wheel para crear un lanzamiento multicanal del sistema engrosante ULTRAfiller+ para promover las ventas directas al consumidor y a través de sus socios minoristas. El desafío Identificación de audienciasPrograma de divulgaciónAumento de la tasa de conversiónRefinamiento de las comunicaciones John Frieda tenía como objetivo aumentar los pedidos aprovechando las oportunidades para el envío de mensajes personalizados y elevar la tasa de conversión. Para implementar la mejor estrategia de segmentación y mejorar la retención y conversión, necesitaban comprender mejor a su público. Así, esperaban explorar la convergencia entre los públicos interesados en el Volume Lift y el sistema engrosante ULTRAfiller+. La solución Trabajando con SAP Emarsys y aliada a Blue Wheel (un socio omnicanal y operativo), John Frieda incrementó el reconocimiento de su nueva línea de productos, el sistema engrosante ULTRAfiller+, un conjunto de productos dirigidos a consumidores con cabello fino, que buscan un mayor volumen. Antes de su lanzamiento en tiendas físicas, promovieron la participación directa de los consumidores mediante una estrategia de marketing de ciclo de vida que empezó... --- ### John Frieda perfectionne l’art du lancement de produit, avec une portée 4 fois supérieure > Après plus de trente ans passés à révolutionner le soin capillaire, la marque John Frieda souhaitait transformer sa stratégie d’engagement client et de lancement de produit en s’associant à SAP Emarsys et Blue Wheel. Découvrez comment. - Published: 2024-09-30 - Modified: 2024-10-07 - URL: https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/ - Translation Priorities: Optional L’entreprise Il y a plus de trente ans, dans un salon de coiffure londonien, la marque John Frieda (propriété du groupe KAO) naissait d’une idée révolutionnaire : des produits de soin capillaire de qualité professionnelle adaptés à des problématiques et demandes de transformation spécifiques. Elle s’est depuis imposée comme le chef de file de l’innovation en matière de solutions de soin, de style et de transformation. Soucieuse de ne pas se reposer sur ses lauriers, la marque s’est associée aux experts en marketing omnicanal et opérationnel SAP Emarsys et Blue Wheel afin d’imaginer un lancement cross-canal de son épaississant ULTRAfiller+. Le but : maximiser les ventes directes au consommateur, mais aussi celles des magasins retail partenaires. Le défi Identifier les audiencesFaire connaître le produitMaximiser le taux de conversionOptimiser les communications John Frieda souhaitait accroître les volumes de commande en s’appuyant sur l’envoi de messages personnalisés destinés à maximiser le taux de conversion. Pour ce faire et mettre en œuvre une stratégie de segmentation optimale, capable d’améliorer la rétention et la conversion, la marque devait mieux comprendre son audience et analyser les éventuelles imbrications entre l’audience Volume Lift et l’épaississant ULTRAfiller+. La solution En collaborant avec SAP Emarsys et s’associant à Blue Wheel (partenaire omnicanal et opérationnel), John Frieda a su maximiser l’intérêt pour sa nouvelle ligne d’épaississants ULTRAfiller+, une gamme de produits visant les consommateurs aux cheveux fins et ceux qui recherchent plus de volume. Préalablement à la commercialisation du produit en magasins physiques, la marque a décidé de favoriser l’engagement direct... --- ### How John Frieda perfected the art of product launches with 4X greater reach  > With over three decades of revolutionizing hair care, the John Frieda brand looked to transform their customer engagement and product launch strategy by partnering with SAP Emarsys and Blue Wheel. Find out how this was possible. - Published: 2024-09-30 - Modified: 2025-02-28 - URL: https://emarsystest.com/why-emarsys/success-stories/how-john-frieda-perfected-the-art-of-product-launches-with-4x-greater-reach/ - Translation Priorities: Optional The Business Born over three decades ago in a London salon, the John Frieda brand (part of the KAO corporation) was founded on a revolutionary idea; salon-caliber haircare products expertly tailored for specific hair concerns and transformational results. Since then, they've led the way with breakthrough care and transformational styling solutions. To take their transformation to the next level, John Frieda partnered with omnichannel marketing and operational experts at SAP Emarsys and Blue Wheel to create a cross-channel launch of the ULTRAfiller+ thickening system to drive more sales direct-to-consumer as well as across their retail store partners.   The Challenge Identifying Audiences Driving AwarenessIncreasing Conversion RateRefining Communications John Frieda aimed to increase orders by leveraging opportunities to provide personalized messages to boost conversion rate. They needed to better understand their audience to implement the best segmentation strategy to improve retention and conversion. Through this their hopes were to explore the overlap between the Volume Lift audience and ULTRAfiller+ thickening system.   The Solution By working with SAP Emarsys and partnering with Blue Wheel (an omnichannel and operational partner), John Frieda drove increased awareness for their new product line, the ULTRAfiller+ thickening system, a set of products aimed at consumers with thin hair and those looking for more volume. Ahead of their brick-and-mortar launch, they drove direct-to-consumer engagement through a lifecycle marketing strategy starting with paid social that drives traffic to their website. They implemented an automated email program for nurturing current and prospective customers and educating contacts on the new... --- ### Cómo Pour Moi experimentó un crecimiento del 16 % en clientes activos durante su primer mes con SAP Emarsys > Pour Moi, un minorista de lencería del Reino Unido, buscaba optimizar el uso de los emails y brindar a sus clientes VIP contenido más personalizado. Al emplear tácticas predefinidas y trabajar con un equipo reducido, Pour Moi mejoró notablemente la efectividad de sus campañas. Vea cómo. - Published: 2024-09-30 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/ - Translation Priorities: Opcional La empresa Pour Moi, con sede en Brighton, Reino Unido, ha estado en el negocio de la lencería durante 18 años. Su misión es hacer que cada mujer se sienta fabulosa sobre sí misma. Desde esa perspectiva, conciben su papel como animadores de sus clientes. Con Pour Moi, los pilares fundamentales son la silueta favorecedora, la comodidad y la confianza que inspiran sus prendas en la clientela. Iniciaron sobre una tienda en Macclesfield con un personal de dos integrantes y con la convicción de que nadie debía pagar de más por lencería que les quedara bien, sin importar su talla. Su público, cariñosamente llamado de "bellezas auténticas", abarca a mujeres cotidianas de 35 a 55 años de edad, que dominan las redes sociales, buscan preservar su lado glamuroso y anhelan alcanzar la mejor versión de sí mismas cada día. Pour Moi se enorgullece de ser inclusiva en cuanto al cuerpo y a la talla, ofreciendo tallas de la 8 a la 22 y tallas de sujetador de la 30 a la 40 con copas que van de la A a la J. El desafío Recursos de CRM limitadosCampañas de correo electrónico ineficacesEquipo pequeño con pocos recursosFalta de visión omnicanal Antes de asociarse con SAP Emarsys, Pour Moi buscaba un socio tecnológico que pudiera ayudarles a ofrecer una experiencia omnicanal y transparente para sus clientes. Con un equipo compacto encargado de la gran tarea de reconectar con clientes existentes, reconocer y premiar a los VIP, y atraer nuevos compradores, necesitaban un... --- ### Comment Pour Moi a augmenté sa base de données de clients actifs de 16 % au cours du premier mois > Pour Moi, retailer de lingerie basé au Royaume-Uni, souhaitait mieux déployer ses emails et proposer à ses clients VIP du contenu plus personnalisé. Grâce à des tactiques préconçues et une équipe restreinte, Pour Moi a fortement amélioré l’efficacité de ses emails. Découvrez comment. - Published: 2024-09-30 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/ - Translation Priorities: Optional L’entreprise Pour Moi, entreprise basée à Brighton, au Royaume-Uni, évolue dans le secteur de la lingerie depuis 18 ans. Sa mission : permettre à chaque femme de se sentir fabuleusement bien dans sa peau. Pour y parvenir, la marque estime que son rôle consiste à soutenir et encourager ses clientes. Les principales valeurs de Pour Moi sont l’ajustement, le confort et la confiance que ses sous-vêtements inspirent à celles qui les portent. Tout a commencé par une boutique de Macclesfield employant deux personnes, et par la conviction que personne ne devrait avoir à se ruiner pour trouver de la lingerie à sa taille, quelle que soit sa morphologie. Son marché cible, que la marque surnomme affectueusement « core lovelies », se compose de femmes âgées de 35 à 55 ans, plutôt actives sur les réseaux sociaux, qui souhaitent rester attirantes et présenter leur meilleur visage au quotidien. Chez Pour Moi, l’inclusion de toutes les tailles et morphologies est un motif de fierté : la marque propose des tailles comprises entre le 36 et le 50, et des tailles de soutien-gorge de 80 à 105, avec bonnets de A à J. Le défi Capacités CRM limitéesCampagnes email inefficacesPetite équipe disposant de faibles ressourcesManque de vision omnicanale Avant son partenariat avec SAP Emarsys, Pour Moi recherchait un partenaire technologique capable de l’aider à proposer une expérience omnicanale parfaitement fluide à ses clientes. Avec une équipe restreinte chargée de réengager les clientes existantes, mais aussi d’identifier et de récompenser les VIP et d’attirer de nouvelles clientes, la marque avait... --- ### Betclic : +80% de productivité grâce à une expérience utilisateur sans friction > Découvrez comment des expériences utilisateur fluides ont entraîné des gains de productivité. Voyez comment Betclic a tiré parti de SAP Emarsys pour engager ses clients. - Published: 2024-09-19 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/ - Translation Priorities: Optional L’entreprise Le groupe Betclic est une entreprise de paris sportifs en ligne regroupant cinq marques et quatre produits disponibles en 10 langues dans plus de 15 pays. Avec 9 millions de clients, Betclic est la marque emblématique du groupe et n°1 des paris sportifs en France et au Portugal. Cette marque lifestyle privilégie le mobile : 95 % de l’activité a lieu sur les appareils mobiles. Le défi Moduler la personnalisationSolution adaptée aux mobilesIntégrer les données clientsComprendre les informations clients Betclic est confronté au problème d’exploiter plusieurs marques, plusieurs produits et de devoir respecter différentes réglementations. La création d’un compte sur Betclic diffère selon les réglementations de chaque pays. Certains utilisateurs doivent fournir des coordonnées bancaires, un justificatif d’identité et valider le compte par publipostage, ce qui nécessite différentes procédures d’onboarding. L’onboarding se fait exclusivement sur mobile en étant adapté à chaque environnement et à chaque pays. Betclic propose plus de 180 paris par type de sport (foot, tennis, basket, etc. ) avec des cotes évoluant à chaque seconde. Cela a nécessité de moduler la personnalisation et de s’adapter en quelques secondes à la bonne mise pour le bon joueur. Puisque l’activité de Betclic a lieu à 95 % sur un appareil mobile, la solution d’engagement client devait être simple et fluide pour les utilisateurs ne se servant que du mobile, et fonctionner en temps réel à cause de l’importance des délais dans ce domaine. La solution Avec SAP Emarsys, Betclic a créé un programme de fidélité qui récompense les clients lorsqu’ils gagnent. Ce programme fournit... --- ### Cómo las experiencias de usuario sin fricciones de Betclic aumentaron la productividad en un 80 % > Descubra cómo las experiencias de usuario sin fricciones conducen al aumento de la productividad. Observe cómo Betclic colaboró con SAP Emarsys para interactuar con sus clientes. - Published: 2024-09-19 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/ - Translation Priorities: Opcional El negocio El Grupo Betclic es una compañía internacional de juegos de azar en línea con cinco marcas y cuatro productos que operan en más de 15 países en 10 idiomas. Betclic es la marca insignia del grupo con 9 millones de clientes y es número uno en apuestas deportivas en Francia y Portugal. Es una marca de estilo de vida solo para dispositivos móviles, ya que el 95 % de la actividad está en este tipo de dispositivos. El desafío Era necesario escalar la personalizaciónSolución compatible con dispositivos móviles requeridaIntegración de datos de clientesConocimiento profundo de los clientes Betclic enfrenta la complejidad de gestionar varias marcas y productos, ateniéndose a varios tipos de regulaciones. Crear una cuenta en Betclic varía según las regulaciones de cada país. Algunos usuarios necesitan proporcionar detalles bancarios, comprobar su identidad y validar su cuenta por correo directo, lo que requiere diferentes procedimientos de incorporación. La incorporación es únicamente vía móvil y adaptada a cada entorno y país. Betclic también ofrece más de 180 apuestas separadas por tipo de deporte (fútbol, tenis, baloncesto, etc. ), con probabilidades que cambian a cada segundo. Esto requería escalar la personalización y adaptar las apuestas correctas para los jugadores correctos en cuestión de segundos. Como el 95 % de la actividad de Betclic se produce en dispositivos móviles, la solución de interacción con el cliente debía ser simple y transparente para los usuarios en móviles, y realizarse en tiempo real debido a la naturaleza dinámica del negocio. La solución Con SAP... --- ### Wie Betclic mit reibungslosen Nutzer*innenerlebnissen eine 80%ige Produktivitätssteigerung erzielte > Erfahren Sie, wie reibungslose Nutzer*innenerlebnisse zu Produktivitätssteigerungen führen. Lesen Sie, wie Betclic mit SAP Emarsys zusammengearbeitet hat, um mehr Customer Engagement zu generieren. - Published: 2024-09-10 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/ - Translation Priorities: Optional Das Unternehmen Die Betclic Group ist ein Online-Glücksspielunternehmen und umfasst fünf unterschiedliche Marken und vier Produkte. Sie ist in mehr als 15 Ländern und 10 Sprachen vertreten. Betclic ist mit 9 Millionen Kund*innen die Hauptmarke der Gruppe. In Frankreich und Portugal ist sie der wichtigste Anbieter von Sportwetten. 95 % der Aktivitäten finden auf mobilen Geräten statt, was die Marke zu einer rein mobilen Lifestyle-Marke macht. Die Herausforderung Personalisierung musste skaliert werdenLösung musste für Mobilgeräte optimiert seinKund*innendaten mussten sich integrieren lassenInsights für ein besseres Kund*innenverständnis Betclic bietet unterschiedliche Marken und Produkte an und muss dabei zahlreiche Vorschriften einhalten. Für die Einrichtung eines Kontos bei Betclic gelten je nach Land unterschiedliche Bestimmungen. Bei manchen müssen Nutzer*innen ihre Bankverbindung angeben, sich ausweisen und das Konto per Briefpost validieren. Das erfordert ein jeweils unterschiedliches Onboarding-Verfahren. Das Onboarding ist für eine mobile Umgebung ausgelegt und genau auf die einzelnen Regionen und Länder zugeschnitten. Betclic bietet mehr als 180 einzelne Wetten pro Sportart an (Fußball, Tennis, Basketball usw. ). Die Quoten können sich im Sekundentakt ändern. Aus diesem Grund wurde eine skalierbare Personalisierung notwendig. Die Wetten mussten innerhalb von Sekunden an die jeweiligen Spieler*innen angepasst werden können. 95 % aller Betclic-Aktivitäten finden auf Mobilgeräten statt. Die Lösung musste daher einfach und nahtlos in mobile Systeme integrierbar sein. Durch die zeitkritische Art des Geschäfts war auch die Echtzeitausführung ein wichtiger Faktor. Die Lösung Zusammen mit SAP Emarsys hat Betclic ein Loyalty-Programm entwickelt, das Kund*innen belohnt, wenn sie gewinnen. Das Programm bietet außerdem topaktuelle Informationen über Spiele der jeweiligen Sportart und kund*innenspezifische... --- ### How Betclic's frictionless user experiences led to 80% gains in productivity > Learn how frictionless user experiences lead to gains in productivity. See how Betclic worked with SAP Emarsys to engage customers. - Published: 2024-09-10 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-betclic-frictionless-user-experiences-led-to-80-gains-in-productivity/ - Translation Priorities: Optional The Business The Betclic Group is an international online gambling company with five brands and four products operating across 15+ countries in 10 languages. The Betclic brand is the flagship brand of the group with 9 million clients and is number one in sports betting in France and Portugal. It is a mobile-only lifestyle brand as 95% of the activity occurs on mobile devices. The Challenge Needed to scale personalizationRequired a mobile-friendly solutionIntegrating customer dataUnderstanding customer insights Betclic has the complexity of operating multiple brands, multiple products, and following multiple regulations. Creating an account on Betclic differs based on individual country regulations. Some users need to provide bank details, proof of identity, and validate the account via Direct Mail, all requiring different onboarding procedures.   The onboarding is mobile-only and tailored to each environment and country. Betclic offers over 180 separate bets per type of sport (soccer, tennis, basketball, etc. ), with odds that evolve every second. This required scaling personalization and adapting in seconds to the correct bet for the correct player.  As 95% of Betclic activity happens on a mobile device, the customer engagement solution had to be simple and seamless for mobile-only users, and accomplished in real-time due to the time-sensitive nature of the business. The Solution With SAP Emarsys, Betclic created a customer loyalty program that rewards customers when they win. The program also provides in-the-moment information of the sport’s game, and a custom message with an invite if they lose. Integrated data for more personalized... --- ### How Pour Moi Grew Their Active Customer Database by 16% in the First Month > Pour Moi, a lingerie retailer based in the UK, was looking to better deploy emails and nurture their VIP customers with more personalized content. By using pre-built tactics while operating with a lean team, Pour Moi dramatically improved email effectiveness. Find out how. - Published: 2024-09-04 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-pour-moi-grew-their-active-customer-database-by-16-in-the-first-month/ - Translation Priorities: Optional The Business Pour Moi, based in Brighton, UK, has been in the lingerie business for 18 years. Their mission is to make every woman feel fabulous in her own skin. To that end, they see their role as being the customer’s cheerleader. Pour Moi's key pillars include the fit, comfort, and confidence their garments instill in customers. They began above a shop in Macclesfield with two staff members and the belief that people shouldn’t have to overpay for good-fitting lingerie, no matter what their size. Their target market, affectionately called “core lovelies,” consists of everyday women aged 35-55 who are social media savvy, seek to retain their glam side, and want to feel like the best version of themselves every day. Pour Moi prides itself on being body and size-inclusive, offering sizes from 8 to 22 and bra sizes from 30 to 40 with cups ranging from A to J.   The Challenge Limited CRM capabilitiesIneffective email campaignsSmall team with few resourcesLack of omnichannel view Before partnering with SAP Emarsys, Pour Moi was looking for a technology partner who could help them deliver a seamless, omnichannel customer experience for its customers. With a lean team tasked with the big charge of re-engaging existing customers, recognizing, and rewarding VIPs, and bringing in new customers, they needed a strategic partner to offer solutions they could implement right out of the box.   The Solution Pour Moi needed a martech partner that could help them make the most of their robust customer database... --- ### How Versuni Optimizes the Ordering Experience for Business Customers > See how Versuni, global leader in the domestic appliance industry, unified and streamlined their approach to managing customer interactions with SAP Emarsys. - Published: 2024-08-29 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-versuni-optimizes-the-ordering-experience-for-business-customers/ - Translation Priorities: Optional The Business A global leader in the domestic appliances industry, Versuni is driven by its purpose of turning houses into homes. Founded in Amsterdam, The Netherlands, it currently has locations in over 100 countries. Versuni Netherlands B. V. has a heritage of more than 130 years in business and offers domestic appliances for cooking and coffee making as well as garment, floor, and climate care. With more than 900 patents to its name, the company markets legacy brands including Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR BARISTA, Saeco, and Gaggia in more than 100 countries and has a global team of 6,400. The Challenge Driving customer loyaltyImproving the customer experienceIntegrating customer dataUnderstanding customer insights Versuni’s retail customers were using manual processes to order products and services, resulting in a suboptimal experience when making purchases. Also, the direct EDI integrations for automatically exchanging business-critical information, such as purchase orders and invoices, with external ERP systems were often found to be expensive. With a guiding principle of “from one time to a lifetime,” the company seeks to nurture enduring relationships with both consumers and its retail customers. With this goal in mind, Versuni wanted to create a self-service ordering portal and digital experience for its retail partners. It also wished to gather insights on their behaviors and needs The Solution Versuni deployed several solutions from the SAP Customer Experience (SAP CX) portfolio. It created a self-service ordering portal for its B2B customers based on the SAP Commerce Cloud solution. To strengthen... --- ### Aldo se lève du bon pied avec un système d’e-commerce unifié > Comment ALDO a connecté les données sur le comportement et les préférences des clients pour une vision plus holistique, permettant aux insights de l'IA d'améliorer les recommandations de produits et l'expérience des clients. - Published: 2024-04-26 - Modified: 2025-03-27 - URL: https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/ - Translation Priorities: Optional L’entreprise ALDO Group Inc. , avec ses marques signatures ALDO, Call It Spring et GLOBO, laisse les consommateurs exprimer leur véritable personnalité grâce à des chaussures, sacs à main et accessoires de haute qualité. Fondée en 1972, la société compte aujourd’hui plus de 1 500 magasins dans plus de 100 pays. Elle est appréciée dans le monde entier pour sa capacité à toujours proposer style, variété et confort au juste prix. Le Groupe ALDO est né d’une vision différente de la mode, axée sur le respect, l’intégrité et une connaissance profonde du client. Cette vision à laquelle donne vie un écosystème d’e-commerce connecté reposant sur des solutions SAP capables de proposer des informations et des expériences inédites. Le défi Mieux fidéliser les clientsAméliorer l’expérience d’achatIntégrer les données clientsComprendre les informations clients Conserver sa pertinence dans un environnement retail complexe et en constante évolution, tout en gagnant en rentabilité, est un exercice difficile, surtout dans un contexte économique morose. Les clients sont de plus en plus exigeants et réclament que leurs goûts et préférences individuels soient reconnus. ALDO a ainsi été confronté à la difficulté de devoir intégrer les données issues des achats en magasin et sur le web à celles liées à la navigation en ligne, sans cesser de proposer un service client d’exception et en maintenant le juste prix auquel ses clients sont habitués. Pour résoudre le problème, le Groupe ALDO a imaginé une expérience de commerce intégrée, dans laquelle les solutions d’e-commerce, de point de vente (PDV) en magasin et de... --- ### Cómo Aldo se esmera para causar la mejor impresión con un sistema de comercio electrónico unificado > Cómo ALDO conectó los datos de comportamiento del cliente y sus preferencias para obtener una visión más holística, lo que permitió que la IA mejorara las recomendaciones de productos y la experiencia del cliente. - Published: 2024-04-25 - Modified: 2025-03-27 - URL: https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/ - Translation Priorities: Opcional, Optional El cliente Con sus emblemáticas marcas ALDO, Call It Spring y GLOBO, ALDO Group Inc. permite a los consumidores expresar su verdadera identidad a través de calzado, carteras y accesorios de calidad. Fundada en 1972, la empresa cuenta actualmente con más de 1500 tiendas en más de 100 países. La marca ofrece a los compradores estilo, variedad y comodidad al precio adecuado, lo que la ha convertido en una marca codiciada en todo el mundo. La visión fundacional de ALDO Group era crear un tipo diferente de empresa de moda basada en el respeto, la integridad y un profundo conocimiento del cliente. Un ecosistema de comercio electrónico conectado, respaldado por soluciones SAP permite obtener información y experiencias que están ayudando a hacer realidad esta visión. El desafío Crear más fidelidad en los clientesMejorar la experiencia de compraIntegrar los datos de los clientesComprender los puntos de vista de los clientes Mantener la relevancia en un entorno minorista complejo y en rápido crecimiento al tiempo que se aumenta la rentabilidad siempre ha sido difícil, especialmente en tiempos de crisis económicas. Los clientes quieren más y quieren que se los tenga en cuenta por sus gustos y preferencias individuales. ALDO se enfrentaba a las dificultades de la necesidad de integrar los datos de compra y navegación en tienda y en línea, al tiempo que ofrecía un excelente servicio al cliente y mantenía los precios justos que sus clientes esperaban. ALDO Group imaginó una experiencia de comercio integrada en la que el comercio electrónico, el punto... --- ### Como a Aldo vem se destacando com um sistema unificado de e-commerce > Como a ALDO conectou o comportamento do cliente e os dados de preferência para obter uma visão mais holística, permitindo que os insights de IA melhorem as recomendações de produtos e a experiência do cliente. - Published: 2024-04-25 - Modified: 2025-03-27 - URL: https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/ - Translation Priorities: Optional O negócio Com suas marcas ALDO, Call It Spring e GLOBO, o ALDO Group Inc. permite que os clientes se expressem por meio de calçados, bolsas e acessórios de qualidade. Fundada em 1972, atualmente a empresa tem mais de 1. 500 lojas em mais de 100 países. A empresa oferece aos consumidores estilo, variedade e conforto com preços justos, o que a tornou uma marca apreciada em todo o mundo. A visão inicial do ALDO Group era criar uma empresa de moda diferente, criada com base em respeito, em integridade e no amplo conhecimento sobre o cliente. Um ecossistema de e-commerce conectado apoiado por soluções SAP permite que os insights e experiências que ajudam a tornar essa visão uma realidade. O desafio Aumentar a fidelização de clientesAprimorar a experiência de compraIntegrar os dados do clienteCompreender insights sobre clientes Manter-se relevante em um ambiente de varejo complexo e em constante mudança e, ao mesmo tempo, aumentar a lucratividade sempre foi difícil, especialmente em momentos difíceis economicamente. Os clientes querem mais e desejam ser reconhecidos por seus gostos e preferências individuais. A ALDO enfrentou os desafios da necessidade de integrar dados de compras e buscas on-line e nas lojas e, ao mesmo tempo, oferecer um excelente atendimento ao cliente e manter os preços justos esperados.   O ALDO Group desenvolveu uma experiência de comércio integrada que reunia e-commerce, ponto de venda (POS) na loja e soluções de pedidos. Era necessário integrar o e-commerce e as ofertas digitais e reduzir as devoluções do... --- ### How Aldo puts its best foot forward with a unified e-commerce system > How ALDO connected customer behavior and preference data for a more holistic view, allowing for AI insights to improve product recommendations and customer experience. - Published: 2024-04-25 - Modified: 2025-03-27 - URL: https://emarsystest.com/why-emarsys/success-stories/how-aldo-puts-its-best-foot-forward-with-a-unified-e-commerce-system/ - Translation Priorities: Optional The Business With its signature brands ALDO, Call It Spring, and GLOBO, ALDO Group Inc. lets consumers express their true selves through quality footwear, handbags, and accessories. Founded in 1972, the company now has more than 1,500 stores in over 100 countries. The brand offers shoppers style, variety, and comfort at the right price, which is what’s made it a beloved brand worldwide. ALDO Group’s founding vision was to create a different kind of fashion company built around respect, integrity, and a deep understanding of the customer. A connected e-commerce ecosystem underpinned by SAP solutions enables insights and experiences that are helping bring this vision to life. The Challenge Creating more loyalty in customersImproving the shopping experienceIntegrating customer dataUnderstanding customer insights Staying relevant in a complex and fast-moving retail environment while increasing profitability has always been tough, particularly in challenging economic times. Customers want more and want to be seen for their individual tastes and preferences. ALDO faced the headwinds of needing to integrate data from in-store and online purchasing and browsing, while delivering excellent customer service and maintaining the fair prices their customers have come to expect. ALDO Group envisioned an integrated commerce experience in which e-commerce, in-store point-of-sale (POS), and ordering solutions were one. They needed to integrate e-commerce and digital offerings, reduce customer returns. It needed to upgrade its systems to connect shoppers with the right products based on availability, location, segmentation, and preferences. The Solution With customers all over the world and online, integrating browsing and... --- ### Wie Levi’s passende Partner zur Verbesserung seiner Wiederkaufsrate fand > Levi’s Brasil integrierte Personalisierung, Segmentierung und SAP Emarsys Tactics in seine Marketingmaßnahmen und konnte so Steigerungen bei Umsatz und Engagement verzeichnen. Hier erfahren Sie, wie das gelang. - Published: 2024-04-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/ - Translation Priorities: Optional Das Unternehmen Levi’s ist eine Kultmarke mit einer 170-jährigen Geschichte. Das Marketingteam von Levi’s Brasil hat es sich zur Aufgabe gemacht, die legendäre Marke weiterzuentwickeln. Es verwaltet ein Erbe, das durch jahrzehntelanges Engagement für Service, Qualität, Haltbarkeit und Stil entstanden ist. Levi’s hat die Jeans erfunden – ein Kleidungsstück mit Legendenstatus, das auf der ganzen Welt bekannt ist. Heute findet sich in den meisten Kleiderschränken mindestens ein Paar Jeans. Ein Erfolg, den nur wenige Marken für sich beanspruchen können. Außerdem trugen Menschen in den wichtigsten und denkwürdigsten Momenten der Geschichte Kleidung von Levi’s: vom Fall der Berliner Mauer bis Woodstock und darüber hinaus. Levi’s kann nicht nur auf eine reiche Geschichte zurückblicken, sondern hat sich in jüngster Zeit auch zu einem Vorreiter in Sachen Nachhaltigkeit entwickelt. Die Herausforderung Personalisierte Kampagnen in großem Umfang automatisierenOnline- und Offline-Daten verknüpfenKleines Team mit wenig RessourcenInsights zu Kund*innen verstehen Die größte Zielgruppe von Levi’s in Brasilien sind Verbraucher*innen ab 30 Jahren. Sie kennen die Marke in der Regel gut, sind treue Kund*innen und bevorzugen einen bestimmten Stil. Für die Marke besteht jedoch weltweit die Notwendigkeit, ihre Relevanz bei der Generation Z zu erhöhen, da sie die Kund*innen der Zukunft sind. Außerdem möchte man mit den neuesten Trends Schritt halten, die für die Verbraucher*innen von heute relevant sind. Der brasilianische Geschäftsbereich verfügt derzeit über einen Kund*innenstamm von rund 500. 000 aktiven Kund*innen in seiner SAP Emarsys-Datenbank. Als man nach einer Customer Engagement-Lösung suchte, setzte man sich Folgendes zum Ziel: Erhöhung der Kund*innentreue, Verbesserung der Kund*innenbindung und der Wiederkaufsrate. Darüber... --- ### Levi’s trouve l’ensemble parfait pour maximiser le taux de réachat > Levi’s Brésil intègre désormais la personnalisation, la segmentation et les tactiques SAP Emarsys à ses efforts marketing, sans cesser d’accroître ses revenus et son niveau d’engagement. Découvrez comment. - Published: 2024-04-23 - Modified: 2024-04-23 - URL: https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/ - Translation Priorities: Optional L’entreprise L’équipe marketing de Levi’s Brésil est chargée de développer dans le pays une marque emblématique forte de 170 ans d’histoire. Elle est la gardienne d’un patrimoine bâti sur plusieurs décennies d’engagement envers le service, la qualité, la durabilité et le style. Levi's a inventé le blue-jeans, pantalon réputé dans le monde entier. Aujourd’hui, chaque placard contient au moins une paire de jeans. Peu de marques peuvent en dire autant. Après avoir habillé les moments les plus forts et mémorables de l’histoire, de la chute du mur de Berlin à Woodstock, Levi’s a récemment décidé de s’imposer comme un pionnier en matière de durabilité, sans pour autant délaisser son riche héritage. Le défi Automatiser les campagnes personnalisées à grande échelle Connecter les données en ligne et hors ligneUne petite équipe disposant de faibles ressourcesComprendre les informations client Au Brésil, les consommateurs âgés de plus de 30 ans constituent la principale audience de Levi’s. Caractérisés par leur fidélité, ils ont plutôt tendance à bien connaître la marque et à avoir des préférences fortes en matière de style. Au niveau international, la marque a cependant besoin de renforcer sa pertinence auprès de la Génération Z, les consommateurs du futur, ainsi que de s’adapter aux tendances qui comptent pour les consommateurs actuels. La base de données SAP Emarsys inclut actuellement environ 500 000 clients actifs à la disposition de la division brésilienne. Cette dernière recherchait une solution d’engagement capable de mieux fidéliser ses clients et de maximiser la rétention et le taux de réachat, mais qui lui... --- ### Cómo Levi’s encuentra la mejor opción para mejorar la tasa de recompra > Levi’s Brasil introdujo la personalización, la segmentación y las tácticas de SAP Emarsys en sus iniciativas de marketing, al tiempo que aumentaba los ingresos y la captación. Vea cómo lo hizo. - Published: 2024-04-23 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/ - Translation Priorities: Opcional El cliente El equipo de marketing de Levi’s Brasil tiene la tarea de crear una marca icónica con 170 años de historia. Son los responsables de proteger un legado construido a lo largo de décadas de compromiso con el servicio, la calidad, la durabilidad y el estilo. Levi's inventó los pantalones vaqueros, la prenda icónica conocida en todo el mundo. Hoy en día, hay al menos un par de pantalones vaqueros en la mayoría de los armarios, un legado del que pocas marcas pueden presumir. Levi’s también ha vestido a la gente durante los momentos más importantes y memorables de la historia, desde la caída del Muro de Berlín hasta Woodstock y más allá. Además de celebrar su notable historia, más recientemente, Levi’s también ha actualizado su enfoque para ser pionera en sostenibilidad. El desafío Automatización de campañas personalizadas a escala Conexión de datos en línea y fuera de líneaEquipo pequeño con pocos recursosComprender los puntos de vista de los clientes El público más grande de Levi’s en Brasil son los consumidores mayores de 30 años. Suelen estar familiarizados con la marca, son clientes leales y tienen estilos favoritos. Sin embargo, la marca a nivel mundial ha identificado la necesidad de aumentar su relevancia con la generación Z, los consumidores del futuro, y mantenerse al día con las tendencias que son importantes para los consumidores actuales. La división de Brasil cuenta actualmente con una base de clientes de unos 500 000 clientes activos en su base de datos de SAP Emarsys. Cuando buscaban una... --- ### Como a Levi’s encontrou a opção certa para aumentar sua taxa de recompra > A Levi’s Brasil incorporou personalização, segmentação e táticas da SAP Emarsys em seus esforços de marketing ao mesmo tempo que aumentou as receitas e o engajamento. Saiba como. - Published: 2024-04-23 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/ - Translation Priorities: Optional O negócio A equipe de marketing da Levi’s Brasil tem a missão de fortalecer uma icônica marca com 170 anos de história. Ela administra um legado criado ao longo de décadas de compromisso com o atendimento, a qualidade, a durabilidade e o estilo. A Levi's inventou o jeans, a peça de roupa popular no mundo todo. Atualmente, há pelo menos um par de jeans na maioria dos armários, um legado que poucas marcas podem reivindicar. A Levi’s também vestiu pessoas durante os momentos mais importantes e memoráveis da história, da queda do Muro de Berlim a Woodstock e muitos outros. Além de celebrar sua importante história, mais recentemente, a Levi's também atualizou seu foco para se tornar pioneira em sustentabilidade. O desafio Automatizar campanhas personalizadas em grande escalaConectar dados on-line e off-lineEquipe pequena com poucos recursosCompreendendo insights sobre clientes O maior público da Levi’s no Brasil é composto de consumidores com mais de 30 anos. Eles tendem a conhecer a marca, são clientes fiéis e têm estilos preferidos. No entanto, a marca identificou globalmente a necessidade de aumentar sua relevância com a Geração Z, os consumidores do futuro, e acompanhar as tendências que são importantes para os consumidores de hoje em dia. Atualmente, sua divisão no Brasil tem uma base de aproximadamente 500 mil clientes ativos no banco de dados da SAP Emarsys. Ao buscar uma solução de engajamento de clientes, seu objetivo era aumentar a fidelidade, a retenção e a taxa de recompra, além de criar uma estratégia para... --- ### Levi's以精准用户运营提高复购率 > Levi's 巴西在营销工作中利用个性化和客户细分，在实施SAP Emarsys后的首六个月内收入增长超过32%。了解他们是如何做到的。 - Published: 2024-04-23 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/ - Translation Priorities: Optional 企业简介 Levi's 巴西营销团队肩负着建设和维护这个拥有 170 年历史的标志性品牌的重任。他们需要彰显数十年如一日的卓越服务、优质品质、经久耐用和时尚风范。Levi's 创造了牛仔裤，这一标志性的服装风靡全球。如今，大多数人的衣橱中至少有一条牛仔裤，其他品牌鲜能与之相提并论。从柏林墙的倒塌到 Woodstock 音乐节，再到其他载入史册的重大时刻，Levi's 总是为人们提供时尚选择。除了庆祝丰富的历史，近年来 Levi's 还投身于可持续发展的先锋事业。 面临的挑战 大规模自动开展个性化营销活动连接线上和线下数据团队小，资源少深入了解顾客需求 Levi’s 在巴西最大的受众群体是 30 岁以上的消费者。他们对这一品牌已相当熟悉，是忠实的顾客，并各有自己钟爱的风格。但Levi’s 意识到，需要在全球范围内提高品牌在 Z 世代（即未来的消费者群体）中的相关性，并紧跟当下消费者看重的潮流趋势。目前，Levi’s 在 SAP Emarsys 数据库中拥有约 50 万的巴西活跃顾客。在寻求顾客互动解决方案时，他们的目标是提高顾客忠诚度、改善顾客保留率和复购率，并制定策略，让消费者不再只关注价格，等待促销才购买产品。 解决方案 Levi’s 巴西与 SAP Emarsys 和 Driven. CX 合作，为的是更好地了解顾客偏好和行为，整合自动化策略并提高收入。作为一家全球企业，Levi’s 的当地分支机构在实现目标方面面临一定限制，这意味着以前他们只能使用工具发送缺乏自动化和个性化的基础批量邮件，也不能收集第一方数据来深入了解浏览和购买行为。Levi’s 巴西与 SAP Emarsys 和 Driven. CX 建立合作关系之后，他们就能最大限度地利用顾客数据，获取广泛的顾客偏好和行为，从而制定出更好的战略并执行。 实施便利、迅速上手 Levi’s 巴西最早与 SAP Emarsys 合作时，他们只能发送批量邮件，无法根据网站浏览和购买活动对顾客进行细分。由于 Levi’s 在巴西的团队很精简，他们希望采用一种既能产生影响、易于使用且学习过程简短的解决方案。 作为一家老牌企业，采用新的营销技术解决方案的步伐有时比较缓慢，他们不得不克服内部的实施障碍。如果工具易于使用，将有助于赢得主要内部利益相关方的认可，并帮助 Levi’s 初步改善业绩和指标。 简化顾客互动的策略 引入 SAP Emarsys 后，他们首要任务之一就是实施现成的策略，来改善顾客保留率和复购率。这些策略包括： 欢迎旅程 放弃浏览 放弃购物车 到货 降价 一旦消费者通过提供电子邮件地址或短信号码与品牌互动，有效的会员欢迎策略就能帮助 Levi’s 从一开始就与潜在顾客建立更紧密的关系，为赢得长期的顾客忠诚度和满意度奠定基础。 通过快速识别那些离开浏览会话而未将商品加入购物车，或是已将商品加入购物车但未结账的网站访客，Levi’s 巴西能够利用广告和优惠的形式定位这些消费者，从而提高购买可能性并增加收入，而无需营销团队的过多工作。到货和降价策略则能帮助顾客买到心仪已久的商品，从而提升顾客满意度和忠诚度，同时增加收入。 Levi’s 巴西采用这些易于实施的策略之后，迅速改善了效益。这些个性化的广告活动在数周内就产生了影响！ 不断发展的大规模细分战略 和大多数零售商一样，黑色星期五对 Levi’s 巴西来说也是一个决定性的时刻。2023 年，在与 SAP Emarsys 合作之后，他们将重点放在制定一项黑色星期五战略上，以实现大规模细分。他们轻松地搭建了一个落地页来收集联系信息。作为一支精简但敏捷的团队，他们需要一个无缝且易于部署的战略，以便及时为黑色星期五做好准备。在与 Driven. CX 和 SAP Emarsys 合作之前，他们并不具备灵活准备和应对购物高峰的能力。而这次合作极大提高了他们的黑色星期五战略的效力。 整合业务数据 整合各类电子商务数据，包括浏览和购买历史记录、产品和类别兴趣以及销售数据，让 Levi’s 巴西有能力将数据集成并共享至商业智能工具和 SAP Emarsys。利用 VTEX（一个企业级数字商务平台）与 SAP Emarsys API 之间的新连接器，团队能够以简单、强大和可参数化的方式轻松集成订单、产品目录和顾客信息。他们还使用了 Web Extend Integrator，负责整合消费者行为，为策略和机器学习 (Smart Insights) 提供数据以生成个性化用户旅程。 借助 Web Extend，他们能够跟踪网站访客的互动行为。然后，他们对这些输入进行处理，将经过验证的数据提供给 SAPEmarsys 的各种产品，以便于 Levi's 营销团队和 Driven. CX 使用。反过来，他们根据顾客行为进行细分，并有能力创建有针对性的个性化营销。这一解决方案将实施时间从 1 个月缩短至不到 5 个工作日，且无需维护。获得的好处不只包括减少行为分析失败，还能利用 Web Channel 通过横幅、弹出窗口、个性化展示以及其他策略影响用户旅程。 正如 Driven. CX 的 Hélio Ricardo Araújo 所说：「 SAP Emarsys 提供了丰富的数据，还实现了对顾客行为的利用 ⋯简直是致胜法宝。」 效果 通过利用 SAP Emarsys 深入了解顾客，并制定覆盖电子邮件、数字广告和短信的全渠道战略， Levi’s 巴西在短时间内已经取得了成果：在实施后的 6 个月内，超过 30% 的线上收入均来自 SAP Emarsys 的自动化营销。通过综合运用欢迎旅程、放弃浏览、放弃购物车、到货和降价等自动化策略，他们为顾客提供了更好的服务，赢回了可能流失的收入，而且无需营销团队付出太多额外努力。在社交媒体定位和广告战略中适当利用数据，带来了收入和互动度的提升。对这支斗志昂扬的团队来说，这只是一个起点，接下来，他们将进一步利用 SAP Emarsys 提供的各种功能，整合所有实体店的购买数据，以更加个性化和吸引人的方式为忠实顾客提供更优质的服务。 . block-statistics . statistics-list-item-value {font-size: 32px! important} --- ### How Levi’s finds the right fit to improve repurchase rate > Levi’s Brazil brought personalization, segmentation, and SAP Emarsys Tactics to their marketing efforts, while increasing revenue and engagement. Find out how. - Published: 2024-04-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-levis-finds-the-right-fit-to-improve-repurchase-rate/ - Translation Priorities: Optional The Business The Levi’s Brazil marketing team is tasked with building an iconic brand with 170 years of history. They are stewards of a legacy created over decades of commitment to service, quality, durability and style. Levi's invented jeans, the iconic garment known the world over. Today, there’s at least one pair of jeans in most closets, a legacy few brands can claim. Levi’s has also dressed people during the most important and memorable moments in history, from the fall of the Berlin Wall to Woodstock and beyond. Beyond celebrating their rich history, more recently, Levi’s has also updated its focus to be a pioneer in sustainability. The Challenge Automating personalized campaigns at scaleConnecting online and offline dataSmall team with few resourcesUnderstanding customer insights Levi’s largest audience in Brazil is consumers aged 30+. They tend to have familiarity with the brand, are loyal customers, and have favorite styles. However, the brand globally has identified the need to increase its relevance with Generation Z, the consumers of the future, and to keep up with the trends that matter to today’s consumers. The division in Brazil currently has a customer base of around 500,000 active customers in their SAP Emarsys database. When looking for a customer engagement solution, their goal was to increase customer loyalty, improve customer retention and repurchase rate, and create a strategy to move purchasers away from price sensitivity and waiting for a sale. The Solution Levi’s Brazil partnered with SAP Emarsys and Driven. CX to better understand customer... --- ### Como a Petco transforma quem adora animais de estimação em clientes fiéis > Descubra como a City Beach usa a solução de fidelidade da SAP Emarsys para conectar a experiência de compra on-line à off-line, dimensionar a personalização e a retenção de clientes e aumentar o valor vitalício do cliente. - Published: 2024-01-23 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/ - Translation Priorities: Optional O negócio A Petco é uma empresa de saúde e bem-estar renomada na categoria, focada em melhorar a vida dos animais de estimação, dos donos de animais de estimação e dos parceiros da Petco. Desde a sua fundação em 1965, ela tem sido pioneira em novos padrões no cuidado de animais de estimação, fornecendo soluções abrangentes de bem-estar com seus produtos e serviços e criando comunidades que aprofundam o vínculo entre animais de estimação e seus donos. A Petco iniciou suas operações no México em uma joint venture com o Grupo Gigante, trazendo seu conceito inovador de pet shops, rações e acessórios para o grande mercado norte-americano. Desde que abriu sua primeira loja Petco López Mateos em Zapopan, Jalisco, em outubro de 2013, a Petco México cresceu e passou a oferecer mais de 7 mil itens. Ela também oferece serviços especializados, como salão de tosa, treinamento e hospital veterinário, além de recursos on-line de saúde e bem-estar para animais de estimação em https://www. petco. com. mx/ e no aplicativo da Petco México. O desafio Conectar dados on-line e off-lineEngajamento omnichannel de clientesEquipe pequena com poucos recursosAutomatização de campanhas personalizadas em grande escala Antes de fazer parceria com a SAP Emarsys Customer Engagement, a Petco México almejava oferecer uma experiência de cliente omnichannel consistente para seus clientes, mas precisava de uma plataforma que pudesse lidar com um grande volume de clientes, conectar dados on-line e offl-ine e fornecer engajamentos altamente personalizados em vários canais. Ela já tinha usado o Mailchimp, mas... --- ### Cómo Petco hace que los dueños de las mascotas vuelvan para todo lo que necesitan > Descubra cómo Petco agilizó los procesos de marketing, unificó los datos tanto en línea como en la tienda y mejoró la retención con SAP Emarsys. - Published: 2024-01-23 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/ - Translation Priorities: Opcional La empresa Petco es una empresa de salud y bienestar pionera en su categoría, cuyo objetivo es mejorar la vida de las mascotas, sus dueños y los socios de Petco. Desde su fundación en 1965, ha sido pionera en el cuidado de las mascotas, ofreciendo soluciones integrales de bienestar a través de sus productos y servicios, y creando comunidades que profundizan el vínculo entre mascotas y dueños de mascotas. Petco inició sus operaciones en México en el marco de una empresa conjunta con el Grupo Gigante, llevando su innovador concepto de tiendas de mascotas, alimentos para mascotas y accesorios a este gran mercado norteamericano. Desde que abrió su primera tienda Petco López Mateos en Zapopan en octubre de 2013, Petco México ha crecido hasta ofrecer más de 7,000 artículos. También brinda servicios especializados, como peluquería, adiestramiento y un hospital veterinario. Ofrece recursos en línea sobre salud y bienestar de las mascotas en petco. com. mx y en la aplicación de Petco México. El desafío Conexión de datos en línea y fuera de líneaCaptación de clientes por medios omnicanalEquipo pequeño con pocos recursosAutomatización de campañas personalizadas a gran escala Antes de asociarse con SAP Emarsys Customer Engagement, Petco México tenía la ambición de ofrecer una experiencia de cliente omnicanal a sus compradores, pero necesitaba una plataforma que pudiera gestionar un gran volumen de clientes, conectar datos en línea y fuera de línea y ofrecer campañas altamente personalizados a través de múltiples canales. Anteriormente habían utilizado Mailchimp, pero esa plataforma simplemente no podía... --- ### How Petco Keeps Pet Lovers Coming Back for All Their Pet-Care Needs > Find out how Petco streamlined marketing processes, unified data both online and in-store, and improved retention with SAP Emarsys. - Published: 2024-01-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-petco-keeps-pet-lovers-coming-back-for-all-their-pet-care-needs/ - Translation Priorities: Optional The Business Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. Since its founding in 1965, it’s been trailblazing new standards in pet care, delivering comprehensive wellness solutions through its products and services, and creating communities that deepen the pet/pet parent bond. Petco began operations in México under a joint venture with Grupo Gigante, bringing its innovative concept of pet stores, pet food, and accessories to this large North American market. Since it opened its first store Petco López Mateos in Zapopan, Jalisco in October 2013, Petco México has grown to offer more than 7,000 items. It also provides specialized services, such as grooming salon, training, and a veterinary hospital. It offers online pet health and wellness resources at petco. com. mx and on the Petco México app. The Challenge Connecting online and offline dataOmnichannel customer engagementSmall team with few resourcesAutomating personalized campaigns at scale Before partnering with SAP Emarsys Customer Engagement, Petco Mexico had ambitions of delivering a seamless, omnichannel customer experience for their shoppers but needed a platform that could handle a high volume of customers, connect online and offline data, and deliver highly personalized engagements across multiple channels. They had previously used Mailchimp, but that platform simply couldn’t keep up with their growing business. With a small team tasked with the big responsibility of delivering more meaningful moments with their shoppers, they needed a strategic advisor to support them along the way.   The Solution Petco... --- ### How DJI Captures Global Audience with Enhanced Customer Retention at Scale > Learn how DJI Innovations leveraged SAP Emarsys to achieve 180% revenue growth from active customers and increase average order value by 44% - Published: 2023-12-05 - Modified: 2023-12-14 - URL: https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/ - Translation Priorities: Optional The Business DJI is the world's leading drone manufacturer, with a market share exceeding 70% in consumer drones. It offers a diverse range of drone models, as well as other products such as handheld gimbals, action cameras, and camera stabilizers. DJI’s products are widely used by customers including professional filmmakers, photographers, search and rescue teams, farmers, and surveyors. With an extensive global presence, DJI maintains offices and authorized dealerships across 100+ countries. The Challenge Enhancing Deliverability & Click Rate During Peak SeasonPersonalising Content Across RegionsIdentifying Post Purchase Cross-Selling OpportunitiesUnderstanding Customer Lifecycle Stages to Increase Retention DJI faced several challenges in optimizing their marketing campaigns, including email deliverability, and providing a seamless and personalized experience for their customers worldwide. Before SAP Emarsys, DJI was sending generic batch-and-blast emails with limited understanding of a customer’s lifecycle stage. Because of this, they were not able to see the full potential of how their customer data could help retain customers and offer cross-selling opportunities. The Solution By incorporating zero- and first-party data that feeds business intelligence insights into SAP Emarsys, DJI was able to take full advantage of prebuilt tactics that deliver personalized customer engagement in one click.   Improved deliverability rates to engage in real-time  Deliverability is key to DJI because of their large database across the globe. Plus, the frequency of customer engagement for new product releases and festival offers, for example, add even more complexity. Before moving to SAP Emarsys they were sending via a batch and blast model with high... --- ### DJI captura una audiencia global con mayor retención de clientes a gran escala > Descubra cómo DJI Innovations aprovechó SAP Emarsys para lograr un crecimiento de los ingresos del 180% de los clientes activos y aumentar el valor medio de los pedidos en un 44%. - Published: 2023-11-01 - Modified: 2023-12-05 - URL: https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/ - Translation Priorities: Opcional El Negocio DJI es el fabricante líder mundial de drones, con una cuota de mercado superior al 70 % en drones destinados al público en general. Ofrece una amplia gama de modelos de drones, así como otros productos como cardanes de mano, cámaras de acción y estabilizadores de cámaras. Los productos de DJI son ampliamente utilizados por clientes, entre los cuales están cineastas profesionales, fotógrafos, equipos de búsqueda y rescate, agricultores y topógrafos. Con una amplia presencia global, DJI tiene oficinas y concesionarios autorizados en más de 40 países. El desafío Mejorar la capacidad de entrega y la tasa de clics durante la temporada altaPersonalizar el contenido para todas las regionesIdentificar oportunidades de ventas cruzadas poscompraComprender las etapas del ciclo de vida del cliente para aumentar la retención DJI enfrentaba varios desafíos para optimizar sus campañas de marketing, incluyendo la capacidad de entrega de los correos electrónicos y la capacidad de brindar una experiencia transparente y personalizada para sus clientes en todo el mundo. Antes de usar SAP Emarsys, DJI enviaba correos electrónicos genéricos por lotes de forma masiva (el clásico batch-and-blast) con una comprensión limitada de la etapa actual del ciclo de vida de un cliente. Debido a esto, no podían ver todo el potencial de sus datos como herramienta para retener a los clientes y ofrecer oportunidades de venta cruzada. La solución Al incorporar datos de parte cero y los datos de primera parte que proporcionan la información de inteligencia empresarial a SAP Emarsys, DJI consiguió aprovechar al... --- ### DJI erobert eine globale Zielgruppe und sorgt für eine verbesserte Kund*innenbindung im großen Maßstab > Erfahren Sie mehr darüber, wie DJI mithilfe von SAP Emarsys ein Umsatzwachstum von 180 % unter aktiven Kund*innen und eine Steigerung des durchschnittlichen Bestellwerts von 44 % verzeichnen konnte. - Published: 2023-11-01 - Modified: 2023-12-05 - URL: https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/ - Translation Priorities: Optional Das Unternehmen DJI ist der weltweit führende Hersteller von Drohnen und hat einen Marktanteil von über 70 % bei Consumer-Drohnen. Das Unternehmen ist Anbieter einer breiten Palette von Drohnenmodellen sowie anderer Produkte wie Handheld-Gimbals, Action-Kameras und Kamerastabilisatoren. Die Produkte von DJI werden von vielen Kund*innen genutzt, darunter professionelle Filmemacher*innen, Fotograf*innen, Such- und Rettungsteams, Landwirt*innen und Landvermesser*innen. DJI verfügt über eine umfassende globale Präsenz und unterhält Niederlassungen und autorisierte Händler in über 40 Ländern. Die Herausforderung Zustellbarkeit und Klickrate in der Hochsaison verbessernContent in allen Regionen personalisierenMöglichkeiten für Cross-Selling nach dem Kauf identifizierenDie Customer-Lifecycle-Phasen verstehen, um die Kund*innenbindung zu erhöhen DJI stand bei der Optimierung seiner Marketingkampagnen vor mehreren Herausforderungen. Unter anderem galt es, die Zustellbarkeit von E-Mails zu optimieren und seinen Kund*innen weltweit ein nahtloses und personalisiertes Erlebnis bereitzustellen. Vor der Zusammenarbeit mit SAP Emarsys verschickte DJI generische Batch-and-Blast-E-Mails, bei denen die Lebenszyklusphase individueller Kund*innen kaum Beachtung fand. Das Unternehmen war darum nicht in der Lage, das volle Potenzial seiner Kund*innendaten zu erkennen, die es zur Kund*innenbindung und für Cross-Selling-Möglichkeiten nutzen konnte. Die Lösung Durch die Einbindung von Zero- und First-Party-Daten, die SAP Emarsys mit Business-Intelligence-Insights versorgen, war DJI in der Lage, die vorgefertigten Taktiken optimal zu nutzen und personalisiertes Customer Engagement mit nur einem Klick bereitzustellen. Verbesserte Zustellbarkeitsraten für Interaktionen in Echtzeit Das Thema Zustellbarkeit ist für DJI aufgrund seiner großen weltweiten Datenbank von zentraler Bedeutung. Und die Frequenz des Customer Engagements bei neuen Produkt-Releases und Feiertagsangeboten machte die Sache noch komplexer. Vor der Umstellung auf SAP Emarsys versendete das Unternehmen... --- ### DJI capte l’audience mondiale en améliorant la rétention des clients à grande échelle > Découvrez comment DJI Innovations s'est appuyé sur SAP Emarsys pour augmenter de 180 % le CA provenant de ses clients actifs et voir croître la valeur moyenne des commandes de 44 %. - Published: 2023-11-01 - Modified: 2023-12-06 - URL: https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/ - Translation Priorities: Optional L’entreprise DJI est le leader mondial de la fabrication de drones, fort d’une part de marché supérieure à 70 % dans le domaine des drones de loisir. L’entreprise propose une vaste gamme de modèles de drones, ainsi que d’autres produits comme des caméras-nacelles portables, des caméras d’action et des stabilisateurs. Les produits DJI sont couramment utilisés par une multitude de clients différents : cinéastes, photographes, équipes de secours, agriculteurs, géomètres... Présent dans le monde entier, DJI dispose de bureaux et de distributeurs agréés dans plus de 40 pays. Le défi Améliorer la délivrabilité et le taux de clics en période de forte activité commercialePersonnaliser le contenu en fonction des régionsIdentifier les opportunités de cross-sell après achat en magasinMieux comprendre les différentes étapes du cycle de vie client afin de mieux fidéliser la clientèle DJI a rencontré plusieurs obstacles à l’optimisation de ses campagnes marketing (délivrabilité des emails, etc. ) et à la personnalisation de l’expérience de ses clients dans le monde entier. Avant de collaborer avec SAP Emarsys, DJI se contentait d’envoyer des emails génériques en masse, sans réellement comprendre les étapes du cycle de vie client. L’entreprise n’était donc pas en mesure d’identifier tout le potentiel des données client en matière de fidélisation et d’opportunités de cross-sell. La solution En intégrant à SAP Emarsys des zero et first party data pouvant être traduites en informations de veille stratégique, DJI a pu tirer pleinement parti de tactiques prédéfinies autorisant un engagement client personnalisé en un clic. Amélioration du taux de délivrabilité afin de... --- ### SAP Emarsys助力DJI 大疆创新提升客户忠诚度，实现营收增长 > 了解DJI大疆创新如何利用SAP Emarsys实现180%活跃客户收入增长，并把平均订单价值提高44% - Published: 2023-10-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/success-stories/dji-captures-global-audience-with-enhanced-customer-retention-at-scale/ - Translation Priorities: Optional 企业简介 DJI 大疆创新是全球领先的无人机制造公司，在消费级无人机市场占比份额超过 70%。该公司生成多款型号的无人机，以及其他产品，例如手持云台、运动相机和相机稳定器等。他们的产品被不同类型的客户广泛使用，包括专业电影制作人、摄影师、搜救队、农民和测绘工作者等。大疆在 100 多个国家和地区设有办事处和授权经销商，在全球拥有广泛影响力。 技术/消费者电子 全球化 自 2014 年起选用SAP Emarsys 全球350 多个门店 面临的挑战 提高高峰时段的电邮送达能力和点击率跨地区提供个性化电邮内容提升客户购买之后交叉销售的机会了解客户生命周期以提高客户终身价值率 大疆在优化其营销任务方面面临多个挑战，包括电子邮件送达能力，以及为全球客户提供无缝的个性化体验。在与 SAP Emarsys 合作之前，大疆一直向客户群发宣传邮件，对客户的生命周期阶段缺乏了解。因此，他们难以洞察客户数据的全部潜力，而这些数据本可以帮助他们保留客户并提供交叉销售机会。 解决方案 通过将提供商业智能洞察的零方数据和第一方数据整合至 SAP Emarsys 中，预先构建营销策略，大疆可以充分利用该预置功能，轻松便捷地与客户实现个性化互动。 以更佳的邮件送达率实现与客户的实时互动 邮件的送达能力对于大疆至关重要，因为他们的大型数据库包含来自全球的数据。此外，新产品发布和节假日优惠等活动的客户交互频率让问题变得更复杂。在选用 SAP Emarsys 之前，他们通过群发模式发送大量电子邮件，但发送速度比较慢。 SAP Emarsys 送达专家给大疆制定了战略建议，以改善他们的电子邮件列表、细分受众，并改进电子邮件内容以增加吸引力和相关性。现在，大疆能够高效处理大容量的邮件，一天可以发送 10 亿封有针对性的电子邮件，从而优化了电子邮件发送率。 通过增强个性化提升营销执行规模 利用 SAP Emarsys 将销售和服务触点整合在一个平台上，大疆改善了渠道表现，实现了一致且端到端的客户体验。基于客户浏览行为和销量趋势形成的本地化产品信息，大疆的营销活动可以提供一对一的个性化产品推荐。这也帮助大疆在 40 多个国家和地区实现了无缝的个性化，基于客户的当地语言和货币定制个性化的内容，让营销活动变得更加高效且极具相关性。 生命周期洞察助力提高客户留存率 SAP Emarsys 通过整合销售、网站行为、产品和互动数据，帮助大疆深入了解其客户的生命周期。借助 Smart Insights，大疆能够聚焦于更精准的细分群体以推动收入增长，发现针对一次性购买客户对于互补产品和服务的交叉销售机会。此外，他们还针对整个客户旅程提供定制的沟通、优惠推荐和支持服务，提高了客户保留率。 效果 . block-statistics . statistics-list-item-label {font-size: 16px! important} --- ### Connecting the Online-to-Offline Experience and Driving Long-Term Growth with Loyalty - Published: 2023-10-09 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/connecting-the-online-to-offline-experience-and-driving-long-term-growth-with-loyalty/ - Translation Priorities: Optional The Business Founded in 1985, City Beach has established itself as Australia’s premier lifestyle fashion retailer. Today, the business has expanded to 68 physical stores and a thriving online business that serves a global audience. City Beach has grown their database to roughly 3M+ contacts representing a wide range of customer segments and demographics, and boasts a devoted base of customers that return to the brand time and time again to purchase for themselves and their families.   The brand realized that, with so many returning customers, they had an opportunity to cultivate greater customer loyalty and nurture long-lasting relationships by launching a dedicated loyalty program. Not only would a loyalty program increase customer retention, but it would also allow City Beach to capture vital customer data and insights from both online and in-store shoppers to help connect the online-to-offline shopping experience, fuel scalable data-driven personalization, and drive customer lifetime value. The Challenge Connecting the online to offline shopping experienceScale personalization and retention through loyaltyIncrease engagement beyond just AOV and purchase frequency Prior to launching the SAP Emarsys loyalty solution, City Beach was looking for a way to effectively increase their average order value and purchase frequency from their most devoted and frequently returning customers. They sought out a solution that could capture rich customer data — including purchase history, zero-party data (e. g. , customer preferences, profile information) — and foster greater loyalty from customers shopping online and in-store. They needed a solution to allow them to better tailor... --- ### Verstärker für Kund*innenbeziehungen: Wie Gibson mit Omnichannel das Engagement aufdreht > Gibson Brands ist eine weltweit führende, legendäre Musikinstrumentenmarke, die seit Generationen den Sound von Musiker*innen und Musikliebhaber*innen prägt. Vor der Zusammenarbeit mit SAP Emarsys stützte sich Gibson Brands auf Verkaufspartner, um Umsatzsteigerungen für das Unternehmen zu erzielen. Die Marke hat sich zum Ziel gesetzt, durch die Einrichtung neuer Einzelhandelskanäle und Engagement-Taktiken ihre D2C-Kapazitäten von Grund auf zu erweitern. Hier erfahren Sie, wie ihr das gelang. - Published: 2023-09-12 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/ - Translation Priorities: Optional Das Unternehmen Gibson Brands ist eine weltweit führende, legendäre Musikinstrumentenmarke, die seit Generationen den Sound von Musiker*innen und Musikliebhaber*innen prägt. Das 1894 von Orville Gibson gegründete Unternehmen steht für Innovation, erstklassige Qualität und handwerkliches Können. Das Gibson Brands Portfolio umfasst Gibson, Epiphone, Kramer, Steinberger, Tobias, Mesa/Boogie, Maestro und KRK, wobei jede Marke eine einzigartige Identität, eine eindrucksvolle Geschichte und eine gemeinsame Mission hat: tonangebend in der Branche zu sein. Die Herausforderung Kanalübergreifend für mehr Engagement sorgenSingle-Channel-Kund*innen in Multi-Channel-Kund*innen umwandelnStärkere Kund*innenbeziehungen und Loyalität aufbauenKund*innen mithilfe von Daten verstehen Vor der Zusammenarbeit mit SAP Emarsys stützte sich Gibson Brands hauptsächlich auf Verkaufspartner wie Guitar Center, Sweetwater oder Long & McQuade, um Umsatzsteigerungen für das Unternehmen zu erzielen. Das Unternehmen suchte jedoch nach Möglichkeiten, seine Aktivitäten im Direct-to-Consumer-Bereich auszuweiten. Dies bedeutete, dass man Einzelhandelskanäle und Engagement-Taktiken von Grund auf neu einrichtete. Gleichzeitig arbeitete man mit Einzelhandelspartnern zusammen, mit denen man die B2B2C-Strategie umsetzen konnte. Mit einem Kund*innenstamm, der von Anfänger*innen bis hin zu bekannten Musikkünstler*innen reichte, benötigte das Unternehmen eine Lösung, die es ihm ermöglichte, jeder einzelnen Person relevanten Content bereitzustellen. So sollten Kund*innen zu den für sie richtigen Kaufentscheidungen geführt werden. Darüber hinaus wollte das Unternehmen in der Lage sein, mit seinen Kund*innen zu wachsen und sie auf ihrer Gibson Brands-Reise mit wertvollen Inhalten zu begleiten. Die Lösung Ziel von Gibson Brands war es, mit Gibson-Fans aller Niveaustufen über verschiedene Kaufkanäle in Kontakt zu treten. Zu diesem Zweck suchte das Unternehmen nach einer Lösung zur Konsolidierung seiner Engagement-Kanäle. So wollte man nicht... --- ### Amplifier les relations avec les clients : comment Gibson favorise l’engagement en jouant de l’omnicanal > Marque emblématique d’instruments de musique, Gibson Brands a façonné le son de plusieurs générations de musiciens. Avant de collaborer avec SAP Emarsys, la marque faisait appel à des vendeurs partenaires pour maximiser les revenus de son activité. Mais elle avait pour ambition de renforcer ses capacités D2C en mettant en place des canaux de retail et des tactiques d’engagement totalement nouveaux. Découvrez comment elle y est parvenue. - Published: 2023-09-12 - Modified: 2023-09-12 - URL: https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/ - Translation Priorities: Optional L’entreprise Marque emblématique d’instruments de musique, Gibson Brands a façonné le son de plusieurs générations de musiciens. Fondée en 1894 par Orville Gibson, Gibson s’appuie depuis toujours sur l’innovation, la qualité et un savoir-faire d’exception. Le portefeuille de Gibson Brands inclut Gibson, Epiphone, Kramer, Steinberger, Tobias, Mesa/Boogie, Maestro et KRK. Chaque marque possède sa propre identité et une histoire remarquable, mais elles ont une mission commune : dominer sans partage le secteur du son. Le défi Accroître l’engagement sur tous les canauxConvertir les clients monocanaux en clients multi-canauxRenforcer les relations et la fidélité des clientsComprendre les clients grâce aux données Avant de collaborer avec SAP Emarsys, Gibson Brands faisait principalement appel à des vendeurs partenaires pour maximiser les revenus de son activité, comme Guitar Center, Sweetwater ou Long & McQuade. L’entreprise recherchait toutefois des moyens de développer ses capacités direct-to-consumer, ce qui impliquait de créer de tout nouveaux canaux de retail et tactiques d’engagement, tout en coopérant avec des partenaires de retail afin de renforcer sa stratégie B2B2C. Avec sa clientèle particulièrement diversifiée, allant du débutant pur et dur aux artistes les plus reconnus, Gibson avait par ailleurs besoin d’une solution capable de communiquer à chaque client du contenu pertinent et adapté afin de motiver ses décisions d’achat. Il lui fallait en outre pouvoir grandir avec ses clients tout au long de leur parcours Gibson Brands, en leur proposant en permanence du contenu à valeur ajoutée. La solution Gibson Brands devait se connecter à ses fans quel que soit leur niveau... --- ### Mejora de las relaciones con los clientes: cómo Gibson impulsa la captación mediante la omnicanalidad > Gibson Brands es una marca icónica de instrumentos musicales líder en todo el mundo que ha dado forma al sonido de la música durante generaciones. Antes de asociarse con SAP Emarsys, Gibson Brands dependía de vendedores asociados para generar ingresos para el negocio. La marca quería ampliar sus capacidades de venta directa (D2C) mediante la creación de canales minoristas y tácticas de captación desde cero. Vea cómo lo hizo. - Published: 2023-09-12 - Modified: 2023-09-12 - URL: https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/ - Translation Priorities: Opcional El negocio Gibson Brands es una marca icónica de instrumentos musicales líder en todo el mundo que ha dado forma al sonido de la música durante generaciones. Fundada en 1894 por Orville Gibson, Gibson está construida sobre una base de innovación, calidad de primera categoría y artesanía. El portafolio de Gibson Brands incluye Gibson, Epiphone, Kramer, Steinberger, Tobias, Mesa/Boogie, Maestro y KRK, y cada marca tiene una identidad única, una historia convincente y una misión compartida: poseer la mayor parte del sonido. El desafío Aumentar la participación en todos los canalesConvertir clientes de un solo canal en clientes multicanales Construir relaciones y fidelidad más sólidas con los clientesEntender a los clientes a través de los datos Antes de asociarse con SAP Emarsys, Gibson Brands dependía principalmente de vendedores asociados para generar ingresos para el negocio, como Guitar Center, Sweetwater o Long & McQuade. Sin embargo, buscaban formas de ampliar sus capacidades directas al consumidor. Esto significó establecer canales minoristas y tácticas de captación desde cero mientras trabajaba con socios minoristas para ayudar a respaldar su estrategia de empresa a empresa y al consumidor (B2B2C). Con una base de clientes que abarca desde principiantes hasta artistas musicales de renombre, necesitaban una solución que les permitiera ofrecer a cada individuo contenido relevante para tomar decisiones de compra adecuadas para ellos. También querían poder crecer con sus clientes a lo largo de su trayectoria como Gibson Brands, con contenido de valor agregado a lo largo del camino. La solución Gibson Brands necesitaba conectarse... --- ### Ampliação do relacionamento com o cliente: como a Gibson promove o engajamento ao impulsionar o omnichannel > A Gibson Brands é uma marca icônica e líder mundial em instrumentos musicais que vem moldando o som da música há gerações. Antes de firmar parceria com a SAP Emarsys, a Gibson Brands contava com vendedores parceiros para gerar receita para o negócio. A marca queria expandir suas capacidades de D2C estabelecendo canais de varejo e táticas de engajamento desde o início. Saiba como. - Published: 2023-09-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/ - Translation Priorities: Optional O negócio A Gibson Brands é uma marca icônica e líder mundial em instrumentos musicais que vem moldando o som da música há gerações. Fundada em 1894 por Orville Gibson, a Gibson tem como base a inovação, a excelência na qualidade e a habilidade artesanal. O portfólio da Gibson Brands inclui Gibson, Epiphone, Kramer, Steinberger, Tobias, Mesa/Boogie, Maestro e KRK, e cada marca mantém uma identidade única, uma história envolvente e uma missão compartilhada: dominar a maior parte do som. O desafio Aumentar o engajamento entre canaisConverter clientes de canal único em clientes multicanalConstruir relacionamentos e fidelidade mais fortes com os clientesCompreender os clientes por meio de dados Antes de firmar parceria com a SAP Emarsys, a Gibson Brands contava principalmente com vendedores parceiros para gerar receita para o negócio, como as lojas Guitar Center, Sweetwater ou Long & McQuade. No entanto, ela buscava maneiras de expandir suas capacidades no modelo direto ao consumidor. Isso significava estabelecer canais de varejo e táticas de engajamento desde o início e, ao mesmo tempo, trabalhar com parceiros de varejo para ajudar a apoiar sua estratégia de B2B2C. Com uma base de clientes que varia de iniciantes a músicos renomados, ela precisava de uma solução que permitisse fornecer a cada indivíduo conteúdo relevante para tomar as decisões de compra certas para eles. Além disso, a empresa queria poder crescer com seus clientes ao longo da jornada deles na Gibson Brands, com conteúdo de valor agregado ao longo do caminho. A solução A Gibson Brands... --- ### Amplifying Customer Relationships: How Gibson Drives Engagement by Rocking Omnichannel > Gibson Brands is a world leading, iconic musical instrument brand that has been shaping the sound of music for generations. Before partnering with SAP Emarsys, Gibson Brands relied on partner sellers to drive revenue for the business. The brand wanted to expand their D2C capabilities by setting up retail channels and engagement tactics from the ground up. Find out how. - Published: 2023-09-11 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/amplifying-customer-relationships-how-gibson-drives-engagement-by-rocking-omnichannel/ - Translation Priorities: Optional The Business Gibson Brands is a world leading, iconic musical instrument brand that has been shaping the sound of music for generations. Founded in 1894 by Orville Gibson, Gibson is built on a foundation of innovation, world-class quality, and craftsmanship. The Gibson Brands portfolio includes Gibson, Epiphone, Kramer, Steinberger, Tobias, Mesa/Boogie, Maestro and KRK, with each brand holding a unique identity, a compelling story, and a shared mission: to own the largest share of sound. The Challenge Increase engagement across channelsConvert single-channel customers to multi-channel customersBuild stronger customer relationships and loyaltyUnderstand customers through data Before partnering with SAP Emarsys, Gibson Brands mostly relied on partner sellers to drive revenue for the business, like Guitar Center, Sweetwater, or Long & McQuade. However, they were looking for ways to expand their direct to consumer capabilities. This meant setting up retail channels and engagement tactics from the ground up while working with retail partners to help support their B2B2C strategy. With a customer base that ranges from beginners to renowned music artists, they needed a solution that would enable them to deliver each individual with relevant content to make purchase decisions right for them. They also wanted to be able to grow with their customers throughout their Gibson Brands journey with value-added content along the way. The Solution Gibson Brands needed to connect with Gibson fans across all levels of expertise, and across different purchasing channels. To do that, they were looking for a solution to consolidate their engagement channels so they could... --- ### Kund*innenabwanderung durch den Einsatz von AI verhindern - Published: 2023-08-07 - Modified: 2023-08-07 - URL: https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/ - Translation Priorities: Optional Mit AI zu stärkerer 1:1-Personalisierung, verringerter Abwanderung und besseren Ergebnissen BrandAlley hatte ein Problem: Das Marketing-Team konnte im Customer Lifecycle erkennen, dass Kund*innen abwanderten. Aber als das Team diese Information erhielt, war es bereits zu spät. Sehen Sie sich unser kurzes Video an und erfahren Sie, wie BrandAlley von reaktivem zu proaktivem Marketing wechselte. Dank der AI von SAP Emarsys konnte das Unternehmen automatisch Kontakt mit Kund*innen aufnehmen, die sonst vermutlich abgewandert wären. Außerdem erreichte es Kund*innen, die kurz vor einem Kauf standen. --- ### Comment le FC Bayern marque des points avec les expériences pour supporters > Le FC Bayern est porté par la loyauté et le soutien indéfectibles de ses millions de fans dans le monde entier. Afin de leur proposer des expériences inégalées, le FC Bayern a collaboré avec SAP Emarsys pour supprimer les silos de données et ainsi leur offrir l’engagement exceptionnel qu’ils méritent. Découvrez comment ici. - Published: 2023-05-15 - Modified: 2024-09-30 - URL: https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/ - Translation Priorities: Optional L’entreprise Comptant des millions de fans dans le monde entier, le FC Bayern n’est pas seulement un club de football, c’est un phénomène sportif international. Les succès remarquables du FC Bayern sur le terrain en ont fait l’un des favoris des supporters. Fort de cette fidélité et de ce soutien inébranlables, le club s’engage à offrir des expériences inégalées à ses supporters, non seulement lorsqu’ils assistent à un match, mais aussi à chaque fois qu’ils interagissent avec la marque. Grâce à la collaboration entre le FC Bayern et SAP Emarsys, le club dispose désormais d’outils supplémentaires pour offrir à ses fans l’engagement exceptionnel qu’ils méritent. Le défi Connecter les expériences des supporters, sur le terrain et en dehorsRépondre aux besoins évolutifs des supportersPersonnalisation à haut volumeExploiter les données pour comprendre les intérêts des supportersEngager les fans de manière cohérente sur tous les canaux Le FC Bayern est un club historique aux supporters extrêmement fidèles, mais ces derniers évoluent. L’émergence de nouvelles générations s’accompagne d’une attente d’expériences encore plus immersives et personnalisées de la part des supporters. Qu’ils soient dans les tribunes ou qu’ils suivent le match depuis chez eux, les supporters du FC Bayern veulent se sentir connectés. Avec une base de fans de plus de 63 millions et un milliard de personnes intéressées, le FC Bayern avait besoin de la bonne technologie pour permettre à ses marketeurs d’engager d’énormes quantités de fans d’une manière vraiment significative et individualisée, par le biais du canal de leur choix. Il était essentiel... --- ### Wie der FC Bayern mit Fan-Erlebnissen punktet > Der FC Bayern wird von Millionen von Fans auf der ganzen Welt getragen, die ihm unerschütterlich die Treue halten und ihn leidenschaftlich unterstützen. Um all diesen Menschen ein unvergleichliches Erlebnis bereitzustellen, hat sich der FC Bayern mit SAP Emarsys zusammengetan. Das Ziel: Datensilos beseitigen, um den Fans das herausragende Engagement zu bieten, das sie verdienen. Hier erfahren Sie, wie das funktioniert. - Published: 2023-05-15 - Modified: 2024-10-29 - URL: https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/ - Translation Priorities: Optional Das Unternehmen Mit Millionen von Fans rund um den Globus ist der FC Bayern nicht nur ein Fußballverein, sondern eine weltweite Sportgröße. Die herausragenden Erfolge des FC Bayern auf dem Spielfeld haben dazu geführt, dass die Fans dauerhaft treu zu ihrem Lieblingsverein stehen. Diese unerschütterliche Treue spornt den Klub immer wieder an, seinen Fans ein unvergleichliches Erlebnis zu bieten – nicht nur, wenn sie ein Spiel sehen, sondern bei jeder Interaktion mit der Marke. Die Zusammenarbeit zwischen dem FC Bayern und SAP Emarsys bietet dem Verein nun noch mehr Möglichkeiten, seinen Fans das herausragende Engagement bereitzustellen, das sie verdienen. Die Herausforderung Die Fan-Erlebnisse – auf und neben dem Spielfeld – miteinander verbindenDen sich wandelnden Bedürfnissen der Fans gerecht werdenIm großen Umfang personalisierenDaten nutzen, um die Interessen der Fans besser zu verstehenDie Fans kanalübergreifend und konsistent ansprechen Der FC Bayern ist ein Traditionsverein mit einer sehr treuen Fangemeinde, aber seine Fans entwickeln sich weiter. Mit dem Heranwachsen neuer Generationen steigen auch die Erwartungen an ein noch intensiveres und persönlicheres Fanerlebnis. Ob von der Tribüne oder von zu Hause aus – die Fans des FC Bayern wollen sich mit ihrem Verein verbunden fühlen. Aktuell besteht die Fangemeinde des FC Bayern aus mehr als 63 Millionen Menschen. Weltweit interessieren sich etwa 1 Milliarde Fußballfans für den Verein. Der FC Bayern benötigte daher eine geeignete Technologie, die es den Marketingverantwortlichen des Vereins ermöglicht, mit einer enorm großen Anzahl von Fans auf eine wirklich bedeutsame und individuelle Weise – und über den Kanal ihrer Wahl – in Kontakt zu treten. Für den Technologie-Stack des FC Bayern war es von... --- ### How FC Bayern Is Scoring With Fan Experiences > FC Bayern is driven by the unwavering loyalty and support of their millions of global fans. To deliver them with unparalleled experiences, FC Bayern collaborated with SAP Emarsys, smashing data silos to provide the exceptional engagement they deserve. Find out how. - Published: 2023-05-15 - Modified: 2024-04-25 - URL: https://emarsystest.com/why-emarsys/success-stories/how-fc-bayern-is-scoring-with-fan-experiences/ - Translation Priorities: Optional The Business With millions of fans around the globe, FC Bayern is not just a football club; it's a worldwide sporting sensation. FC Bayern's outstanding success on the pitch has made it a firm fan favorite. Driven by this unwavering loyalty and support, the club is committed to delivering unparalleled experiences to fans - not only when they're watching a match, but every time they interact with the brand. The collaboration between FC Bayern and SAP Emarsys means the club is now equipped with even more tools to provide its fans with the exceptional engagement they deserve. The Challenge Connecting fan experiences - on and off the pitchMeeting the evolving needs of fansPersonalizing at high volumesLeveraging data to understand fan interestsEngaging fans consistently across all channels FC Bayern is a historic club with a fiercely loyal fan base, but its fans are evolving. As new generations emerge, so do expectations for even more immersive and personalized fan experiences. Whether they're cheering from the stands or tuning in from home, FC Bayern fans want to feel connected. With an existing fan base of more than 63 million and a global interest of 1 billion, FC Bayern needed the right technology to empower its marketers to engage with massive volumes of fans in a truly meaningful and individualized manner, through their channel of choice. It was crucial for FC Bayern's technology stack to smash data silos, and allow marketers to gain valuable insights into individual fans' interests through data. The Solution To... --- ### <strong>Total Tools unifica los datos para impulsar experiencias omnicanal que aumentan la lealtad</strong> > Con SAP Emarsys, Total Tools unió todos sus puntos de datos en una vista unificada del cliente, lo que les permitió acelerar su madurez de personalización 1 a 1. Gracias al centro de automatización de SAP Emarsys y a las tácticas prediseñadas, Total Tools pudo crear una experiencia de fidelidad más atractiva y mejorar sus capacidades omnicanal. - Published: 2023-04-25 - Modified: 2024-04-29 - URL: https://emarsystest.com/why-emarsys/success-stories/total-tools-unifies-data-to-drive-omnichannel-experiences-that-boost-loyalty/ - Translation Priorities: Opcional La empresa Total Tools es el minorista de herramientas profesionales más grande de Australia y vende a clientes de diferentes oficios. Son una red de franquicias con más de 100 tiendas en toda Australia y una oferta en línea de más de 20 000 productos.   Datos en silos  Datos en silosEjecución ágilPersonalización basada en diferentes personas Mensajes coherentes en múltiples canalesIntegrar la fidelidad en las experiencias omnicanal Antes de SAP Emarsys, la pila martech de Total Tools no podía impulsar una experiencia omnicanal perfecta y una vista unificada del cliente. Aunque interactuaban con los clientes a través de múltiples canales (correo electrónico, SMS, búsqueda en línea), no tenían una conversación coordinada sobre el cliente y los productos en los que mostraban interés, ya que no compartían ningún dato del cliente entre los canales. Debido a que sus clientes se involucran en diferentes oficios, Total Tools necesitaba una solución que los ayudara a aprender el comportamiento del cliente para personalizar su estrategia de manera efectiva. Además, debido a que almacenaban datos en silos, Total Tools enfrentó fricciones en su programa de fidelidad. Los clientes consideraban que su participación no era valorada lo suficiente. La solución Con SAP Emarsys, Total Tools unió todos sus puntos de datos en una vista unificada del cliente, lo que les permitió acelerar su madurez de personalización 1 a 1. Gracias al centro de automatización de SAP Emarsys y a las tácticas prediseñadas, Total Tools pudo crear una experiencia de fidelidad más atractiva y mejorar sus capacidades omnicanal.  ... --- ### Total Tools Unifies Data to Drive Omnichannel Experiences That Boost Loyalty - Published: 2023-04-25 - Modified: 2023-10-30 - URL: https://emarsystest.com/why-emarsys/success-stories/total-tools-unifies-data-to-drive-omnichannel-experiences-that-boost-loyalty/ - Translation Priorities: Optional The Business Total Tools is Australia's largest professional tool retailer, selling to customers of different trades. They are a franchise network with more than 100 stores across Australia and an online offering of more than 20,000 products. The Challenge Data in silosAgile executionPersonalizing based on different personasConsistent messaging across multiple channelsIntegrating loyalty throughout omnichannel experiences Before SAP Emarsys, Total Tools’ martech stack wasn't able to drive a seamless omnichannel experience and a unified customer view. Although they were engaging with customers across multiple channels (email, SMS, online search) they weren’t having a coordinated conversation about the customer and the products that they were showing interest in, because they weren't sharing any customer data between channels. Because their customers engage in different trades, Total Tools needed a solution that helped them learn customer behavior to effectively personalize their strategy. Additionally, because they stored data in silos, Total Tools faced friction in their loyalty program. Customers didn’t feel they were getting sufficient value for their participation. The Solution With SAP Emarsys, Total Tools stitched together all of their data points into one unified customer view, allowing them to accelerate their 1-to-1 personalization maturity. By using the SAP Emarsys automation center and pre-built tactics, Total Tools was able to create a more engaging loyalty experience and enhance their omnichannel capabilities. Omnichannel Loyalty With a holistic view of the customer and all the data in one place, Total Tools was able to use tactics to launch 20 key data-driven automations almost immediately. They also... --- ### Cómo Feel Good Contacts impulsa los ingresos con experiencias omnicanal > Feel Good Contacts, el principal vendedor de lentes de contacto del RU, creó una estrategia para que sus clientes siguieran volviendo. Al integrar los datos de todos los canales, y mejorar la retención, Feel Good Contacts aumentó los ingresos. Vea cómo. - Published: 2023-03-10 - Modified: 2025-01-12 - URL: https://emarsystest.com/why-emarsys/success-stories/how-feel-good-contacts-drives-revenue-with-omnichannel-experiences/ - Translation Priorities: Opcional El negocio Feel Good Contacts es la tienda online de lentes de contacto más popular en el Reino Unido. Fundada en 2008 por optometristas, ofrece lentes de contacto y productos para el cuidado de la vista a precios asequibles. Con el tiempo, incorporaron los anteojos de sol de diseño de marcas conocidas y respetadas como Prada, Ray Ban y Gucci y lanzaron una aplicación móvil con la intención de mejorar la experiencia del cliente y permitir más puntos de contacto con el cliente. En 2020, volvieron a ampliar el negocio ofreciendo anteojos recetados. El desafío Ampliación de la personalización con la automatizaciónAumentar las ventas en el carritoAumentar la retención de la empresaComprensión de los clientes Antes de asociarse con SAP Emarsys, Feel Good Contacts buscaba entender mejor las necesidades de sus clientes para ofrecerles los productos precisos en el momento adecuado de su proceso de compra. Su personalización no estaba automatizada ni era eficaz, y querían aumentar las ventas al por mayor en el carrito. Querían crear una experiencia directa que hiciera que sus clientes volvieran para satisfacer todas sus necesidades de anteojos. La solución Feel Good Contacts quería captar mejor a sus clientes actuales y conseguir otros nuevos. Para lograrlo, adoptaron un enfoque de varios pasos. Integraron datos de todos los canales y extrajeron información de los patrones de compra de los clientes. Gracias a esta información recién descubierta, crearon recorridos del cliente para presentar mejores oportunidades de compra a los clientes existentes, aumentar las ventas y aumentar el... --- ### How Feel Good Contacts Drives Revenue with Omnichannel Experiences > Feel Good Contacts, UK’s premier contact lens seller, was looking to create a seamless experience that kept their customers coming back for all their eyewear needs. By integrating data across channels, building out customer journeys, and improving retention, Feel Good Contacts was able to increase revenue and customer satisfaction. Find out how. - Published: 2023-03-10 - Modified: 2025-02-20 - URL: https://emarsystest.com/why-emarsys/success-stories/how-feel-good-contacts-drives-revenue-with-omnichannel-experiences/ - Translation Priorities: Optional The Business Feel Good Contacts is the UK’s most popular online contact lens retailer. Founded in 2008 by optometrists, it provides contact lenses and eye care products at affordable prices. Over time, they added designer sunglasses in well-known and respected brands like Prada, Ray Ban, and Gucci and launched a mobile app with the intention of improving customer experience and allowing for more touchpoints with the customer. In 2020, they again expanded the business by offering prescription glasses. The Challenge Scaling Personalization with automationIncrease basket upsellsIncrease company retentionUnderstanding the customer Before partnering with SAP Emarsys, Feel Good Contacts was looking to improve their understanding of their customers’ needs to get them the right products at the right time in their buying journey. Their personalization was not automated or efficient, and they wanted to increase basket upsells. They wanted to create a seamless experience that kept their customers coming back for all their eyewear needs. The Solution Feel Good Contacts was aiming to engage their existing customers, as well as acquire new ones. To achieve this, they took a multi-step approach. Integrating data across channels and gleaning wisdom from customer buying patterns. With this newly uncovered information, they built customer journeys to present better buying opportunities to existing customers, upsell and increase cart size. With SAP Emarsys’ abandoned cart journeys, they made sure to offer the right reminders at the appropriate times to win back customers. They also focused on upselling on their website, checkout pages, and the emails customers receive... --- ### Cómo utiliza Happy Socks la personalización y la automatización para escalar a través de regiones y canales - Published: 2023-02-06 - Modified: 2025-02-18 - URL: https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/ - Translation Priorities: Opcional El cliente Happy Socks es una empresa de moda que se dedica a crear y a ofrecer divertidos y coloridos calcetines a sus clientes. Esta marca minorista y de comercio electrónico, que fue fundada en Suecia en 2008, ofrece diseños nunca antes vistos. La marca cuenta con 19 tiendas físicas alrededor del mundo y ha producido más de 15 000 diseños de calcetines únicos desde su fundación. El desafío No contaba con una estrategia de datos clara basada en el conocimiento sobre los clientesEl equipo reducido debía cambiar de las campañas manuales y puntuales a la automatizaciónNecesitaba hablar sobre los deseos y las necesidades cambiantes de sus clientes Escalar la personalización en múltiples idiomas y geografías Antes de asociarse con SAP Emarsys, Happy Socks buscaba una solución para crear una base de datos unificada que les permitiera escalar y personalizar los mensajes para sus clientes. Se dieron cuenta de que debían automatizar las campañas del ciclo de vida del cliente para liberar recursos internos. También querían encontrar a los clientes donde se encontraban a través de la localización y la personalización del contenido. La solución Happy Socks tuvo la posibilidad de identificar las fuentes de datos clave de los clientes y de realizar una carga de datos históricos en la plataforma de SAP Emarsys. De esa manera, pudieron analizar los datos históricos de los clientes a través de modelos de RFM y de automatizar el recorrido del cliente para identificar los puntos clave que ayudarían a mover a los clientes... --- ### Comment Happy Socks exploite la personnalisation et l'automatisation pour se déployer dans toutes les régions et sur tous les canaux - Published: 2023-02-06 - Modified: 2025-02-18 - URL: https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/ - Translation Priorities: Optional L'entreprise Happy Socks est une entreprise de mode qui vend des chaussettes fantaisie colorées aux motifs amusants. Fondée en Suède en 2008, c'est une marque de retail et d’e-commerce offrant des créations originales. Elle compte 19 magasins physiques dans le monde et a produit plus de 15 000 modèles uniques de chaussettes depuis sa création. Le défi Pas de stratégie claire en matière de données, basée sur les informations clientsÉquipe restreinte devant passer des campagnes manuelles et ponctuelles à l'automatisationNécessité de répondre aux besoins et attentes en constante évolution de ses clientsÉtendre la personnalisation aux diverses langues et zones géographiques Avant de s'associer à SAP Emarsys, Happy Socks cherchait une solution pour créer une base de données unifiée qui lui permette de mettre à l'échelle et de personnaliser les messages adressés à ses clients. L'entreprise avait compris qu'elle devait automatiser les campagnes du cycle de vie pour libérer des ressources internes. Elle souhaitait également aller à la rencontre de ses clients là où ils se trouvent grâce à la localisation et à la personnalisation du contenu. La solution Après avoir identifié les principales sources de données clients et chargé les données historiques dans la plateforme SAP Emarsys, Happy Socks a pu analyser les données clients historiques en utilisant la méthode RFM et automatiser ses parcours client, ce qui lui a permis d'identifier les points clés par lesquels les clients passent dans l'entonnoir des achats, des achats récurrents et de la fidélité. Activer les clients et fixer des objectifs et des cibles La collecte de... --- ### Happy Socks nutzt Personalisierung und Automatisierung, um überregional und kanalübergreifend zu skalieren - Published: 2023-02-06 - Modified: 2025-02-18 - URL: https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/ - Translation Priorities: Optional Das Unternehmen Happy Socks ist ein Modeunternehmen, das seinen Kund*innen mit lustigen und farbenfrohen Socken Freude bereiten möchte. Die 2008 in Schweden gegründete Einzelhandels- und E-Commerce-Marke bietet ausgefallene und nie da gewesene Designs. Das Unternehmen verfügt über 19 Filialen auf der ganzen Welt und hat seit seiner Gründung mehr als 15. 000 einzigartige Sockendesigns produziert. Die Herausforderung Es fehlte eine klare Datenstrategie auf Grundlage von Kund*innen-InsightsDas schlanke Team musste den Wechsel von manuellen, einmaligen Kampagnen zur Automatisierung vollziehenDas Unternehmen musste auf die wechselnden Wünsche und Bedürfnisse seiner Kundschaft reagierenDie Personalisierung sollte sich sprach- und länderübergreifend skalieren lassen Vor der Zusammenarbeit mit SAP Emarsys suchte Happy Socks nach einer Lösung, um eine einheitliche Datenbasis zu schaffen, mit der das Unternehmen sein Messaging skalieren und personalisieren konnte. Man war sich der Notwendigkeit bewusst, dass Lifecycle-Kampagnen automatisiert werden mussten, um die internen Ressourcen zu entlasten. Durch die Lokalisierung und Personalisierung von Inhalten wollte das Unternehmen seine Kund*innen außerdem dort abholen, wo sie sich gerade befinden. Die Lösung Durch die Identifizierung wichtiger Kund*innendatenquellen und das Laden historischer Daten in die SAP Emarsys Platform war Happy Socks in der Lage, historische Kund*innendaten mithilfe von RFM-Modellierung zu analysieren. Darüber hinaus gelang es, die Customer Journey zu automatisieren und die wichtigsten Punkte zu identifizieren, an denen Kund*innen sich im Funnel zu Käufen, Wiederholungskäufen und zur Loyalität bewegen ließen. Aktivierung von Kund*innen und Definition wichtiger Ziele Durch das Sammeln von Daten aus unverbundenen Quellen konnte Happy Socks einen ganzheitlicheren Überblick über seine aktiven Kund*innen gewinnen. Damit hatte das Happy Socks-Team... --- ### How Happy Socks Uses Personalization and Automation to Scale Across Regions and Channels - Published: 2023-02-06 - Modified: 2025-02-18 - URL: https://emarsystest.com/why-emarsys/success-stories/how-happy-socks-uses-personalization-and-automation-to-scale-across-regions-and-channels/ - Translation Priorities: Optional The Business Happy Socks is a fashion company that’s all about bringing fun and colorful socks to their customers. Founded in Sweden in 2008, it is a retail and ecommerce brand that offers never-before-seen designs. They have 19 physical stores around the world and have produced more than 15,000 unique sock designs since their founding. The Challenge Lacked a clear data strategy based on customer insightsLean team needed to shift from manual, one-off campaigns to automationNeeded to speak to shifting wants and needs of their customers Scaling personalization across multiple languages and and geographies Before partnering with SAP Emarsys, Happy Socks was looking for a solution to create a unified data foundation that would allow them to scale and personalize their messaging to clients. They understood their need to automate lifecycle campaigns to free up internal resources. They also wanted to meet their customers where they were through content localization and personalization. The Solution By identifying key customer data sources and completing a historical data load into the SAP Emarsys platform, Happy Socks was able to analyze historical customer data by using RFM modeling. Then they automated their customer journey to identify key points at which customers would be moved through the funnel to purchase, repeat purchase, and loyalty. Activate customers and set objectives and targets  Gathering data from disconnected sources into a unified source of truth allowed Happy Socks to get a more holistic view of their active customers. This gave them a path to use the strategic dashboard... --- ### Wie die adidas Running App Echtzeit-Trigger für personalisierte Inhalte einsetzt - Published: 2023-01-13 - Modified: 2025-02-03 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/ - Translation Priorities: Optional Das Unternehmen Als Teil der adidas-Familie strebt die adidas Running App danach, das Leben der mehr als 165 Millionen Nutzer*innen durch Sport zu verändern. Mit den Running- und Trainings-Apps von adidas soll der weltweiten Community das bestmögliche Nutzer*innen-Erlebnis geboten werden. Die Herausforderung Kanalübergreifende AusführungAusbau der PersonalisierungKontextabhängige ErlebnisseUnterschiedliche Länder und Sprachen Angesichts einer international aktiven Benutzer*innenbasis auf unterschiedlichen Geräten, Kanälen und Apps wollte die adidas Running App die Kommunikation für alle Benutzer*innen vereinheitlichen und das ideale Fitness-Erlebnis erschaffen. Das Unternehmen suchte ein System, das große Mengen an Aktivitätsdaten in Echtzeit verarbeiten konnte, damit die Abonnent*innen während ihres Trainings relevantes und motivierendes Feedback erhalten. Die Lösung Die Echtzeit-Erfassung, Analyse und Umsetzung der SAP Emarsys Marketing Platform passte genau zu den Anforderungen der adidas Running App. Dank der Cross-Channel-Automation und der leicht zugänglichen Benutzeroberfläche konnte die adidas Running App alle digitalen Marketing-Strategien ganz einfach verwalten. Mit motivierendem und personalisiertem Content für die Kund*innen wurden die anvisierten Ziele erreicht. --- ### Die Power von kund*innenzentrierter Personalisierung: 25 % mehr Umsatz in fünf Wochen - Published: 2023-01-13 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/ - Translation Priorities: Optional Das Unternehmen Die Salling Group ist der größte Einzelhändler in Dänemark. Zum Unternehmen gehören Supermärkte, Geschäfte, Webshops, Kaffee-Bars, Restaurants und eine Vielzahl an einzigartigen und bekannten Marken. Die Herausforderung Isolierte Daten auf allen KanälenAusbau der PersonalisierungKanalübergreifende AusführungUmfang und Effizienz erhöhen Wie lassen sich Daten besser nutzen, um die Kund*innenorientierung zu optimieren? Alles kann perfekt vorbereitet sein: die digitale Strategie, neue Geschäftschancen, Einverständniserklärungen, Kund*innen und Daten. Aber ohne die richtigen Menschen und Tools, lassen sich Marketing-Ziele nicht erreichen. Die Salling Group wollte mehr Fokus auf die Kund*innen legen und jedem und jeder einzelnen maßgeschneiderte, individualisierte Erlebnisse bieten. Um dies zu erreichen, mussten sie ihren Kund*innen die richtigen Produkte zur richtigen Zeit und auf dem richtigen Kanal anbieten, damit die Kund*innen auch künftig zurückkommen. --- ### Offrir des engagements client pertinents one-to-one pour accroître les revenus - Published: 2022-10-25 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/ - Translation Priorities: Optional L’entreprise Nike HK est l’un des plus importants grossistes de la marque la plus reconnaissable et influente au monde. Basé à Hong Kong (HK), son activité englobe l’e-commerce et une grande flotte de magasins. Pour conserver sa longueur d’avance sur la concurrence, Nike HK a dû améliorer ses interactions avec sa clientèle en renforçant la personnalisation par le biais de campagnes adaptées à HK, d’expériences en ligne et hors ligne tout en améliorant l’usage du canal email. Le défi Modulation de l’automatisation personnalisée avec une petite équipePersonnalisation en fonction de l’étape des clients sur le parcours clientSegmentationCompréhension des clients / obtention de renseignements à partir des données de première main Avec une multitude de paramètres commerciaux et de stratégies de marché, Nike HK s’efforçait d’optimiser son budget marketing, d’avoir une meilleure connaissance de ses clients afin de segmenter son audience pour ses différentes campagnes. Lors de promotion, NIKE HK envoyait des emails groupés avec un contenu générique qui manquait de pertinence ou de personnalisation pour ses clients. Nike HK devait mieux appréhender les comportements d’achat et de navigation de ses clients et obtenir ainsi les informations nécessaires pour améliorer la conversion et la promotion de la marque. La solution En utilisant la plateforme d’engagement client SAP Emarsys, Nike HK a éliminé toute approximation liée à l’exploitation des données clients et produits pour mieux les cibler et accroître leur fidélité. Grâce à SAP Emarsys, la marque a pu orienter ses décisions de campagnes sur les données en utilisant un outil analytique... --- ### 5x plus de revenus et 50 % de croissance de la base de données six mois après l’intégration - Published: 2022-10-25 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/ - Translation Priorities: Optional L'entreprise PUMA EUROPE est l’un des leaders de la distribution de vêtements de sport présent dans de nombreux pays du monde. La marque dispose d'une base de clients fidèles, allant des « mordus de la basket » aux acheteurs saisonniers, et d'un grand nombre de nouveaux clients connectés (surtout depuis la récente intégration SAP Emarsys). Le défi Développer une base de données clientsÉlargir la personnalisation en version multilingue dans plusieurs pays avec une petite équipeCréer une visualisation détaillée du client Avant de collaborer avec SAP Emarsys, PUMA EUROPE envoyait chaque semaine une newsletter standard à ses contacts. Le groupe ne disposait d'aucune automatisation en termes de marketing, de personnalisation ou de stratégie du cycle de vie client. PUMA EUROPE devait faire face à la complexité liée aux multiples segments clients à travers de nombreux pays et dans différentes langues, avec pour seul outil l’acquisition récente d’un CRM et avec une petite équipe marketing de surcroît. PUMA EUROPE avait besoin d'une solution pour faire face à ces défis et lui permettre d'améliorer son audience et d'augmenter ses revenus affectés par la fermeture massive de ses magasins en Europe durant la pandémie. La stratégie du groupe devait répondre à trois objectifs, à savoir : délivrer le bon message, adresser à la bonne personne et envoyer au bon moment. Cette stratégie devait être mise en œuvre rapidement afin de maximiser le potentiel du e-commerce et de satisfaire ses clients à travers des expériences personnalisées à la hauteur de la réputation de la marque PUMA EUROPE. La solution... --- ### Comment Pizza Hut fidélise ses clients grâce à des parcours uniques basés sur les données - Published: 2022-10-25 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/ - Translation Priorities: Optional L'entreprise Pizza Hut est l'une des plus grandes chaînes internationales de restauration rapide en franchise spécialisée dans les pizzas. Ces dernières années PIZZA HUT a élaboré une stratégie avec des médias digitaux cross-canal pour stimuler ses ventes dans ses 380 franchises. Sur le marché concurrentiel du Royaume-Uni, celle-ci consiste à être pertinente, facile et originale dans tout ce qu'elle fait, de l'élaboration de campagnes à la livraison de pizzas dans l'espace ! Le défi Données cloisonnéesCultiver la fidélité et augmenter la rétentionInfluencer des achats fréquentsMesurer le ROI Le marché britannique de la livraison de pizzas est compétitif : une seule mauvaise expérience peut envoyer un client chez la concurrence. Auparavant, Pizza Hut envoyait des emails standard avec des remises identiques. Pour entretenir la fidélité, il était nécessaire que Pizza Hut comprenne mieux ses clients afin de leur offrir une expérience exceptionnelle tout au long de leur cycle de vie, tout en s'adaptant aux nouvelles tendances et à l'évolution des demandes. Pour ce faire, Pizza Hut avait besoin d'être guidée par les informations obtenues grâce aux données afin de comprendre sur quels clients porter son attention. Mais il était difficile de rassembler les données de manière tangible, et cela nécessitait beaucoup de travail. Pizza Hut n'avait pas non plus la possibilité de constater si ses efforts marketing contribuaient positivement au ROI, d’où ses difficultés à savoir si elle était sur la bonne voie. La solution Pizza Hut avait besoin d'aide pour mettre en place la bonne technologie et la bonne stratégie,... --- ### Augmentation de 15 % du chiffre d'affaires e-commerce dans les 6 mois suivant l'adoption - Published: 2022-10-25 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/ - Translation Priorities: Optional L'entreprise Love, Bonito est un acteur important pour la mode des femmes asiatiques et après avoir commencé par un blog, la compagnie a révolutionné l'expérience des femmes en matière de shopping en ligne et hors ligne. Avec à son actif 15 magasins dans quatre pays d'Asie du Sud-Est, Love, Bonito a adopté une personnalisation omnicanale de qualité, de l'acquisition à la rétention de leur clientèle. Le défi Avant SAP Emarsys, Love, Bonito avait une stack technique cloisonné et non intégré qui l'empêchait d’offrir une expérience client de qualité. Sa capacité à personnaliser les communications digitales à chaque étape du cycle de vie était entravée par des contraintes technologiques. Les programmes emailing de base demandaient trop de temps et de ressources à l'équipe pour être activés, et elle ne disposait pas des analyses client et marketing nécessaires à la prise de décisions stratégiques. Le dysfonctionnement du stack technique les empêchait également de personnaliser les communications sur les points de contact client clés (plus de 60 % des clients ont au moins quatre points de contact ou plus avec la marque Love, Bonito avant d’acheter). L’entreprise avait besoin d'une seule plateforme pour soutenir l'adaptabilité et les objectifs de croissance futurs. La solution Grâce à une mise en œuvre rapide de la plateforme d’SAP Emarsys, Love, Bonito a pu accroître son chiffre d’affaires et optimiser ses objectifs d'acquisition et de rétention de sa clientèle grâce aux améliorations suivantes : L’impact  Grâce à une personnalisation multicanale centrée sur le client, Love, Bonito a amélioré l'acquisition client, augmenté... --- ### Entrega de interacciones relevantes 1:1 con los clientes para incrementar los ingresos - Published: 2022-10-20 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/ - Translation Priorities: Opcional El cliente Nike es una de las marcas más reconocidas e influyentes en todo el mundo. El negocio abarca el comercio digital y una amplia variedad de tiendas en Hong Kong (HK). Para mantenerse al frente de la competencia, Nike necesitaba intensificar las interacciones con los clientes, aumentando la personalización a través de las campañas específicas de HK, las experiencias online y offline, y mejorando el uso del email. El desafío Ampliación de la automatización personalizada con un equipo pequeñoPersonalización para los clientes en función del punto en el que se encuentran en el proceso de compraSegmentaciónEntender a los clientes / obtener información de los datos de primera parte Con varias dimensiones de negocios y estrategias de marca, Nike HK tiene que optimizar su presupuesto de marketing, traducir eficazmente su comprensión colectiva de los clientes, e identificar las audiencias de destino para las diferentes campañas. Nike HK deseaba tener un conocimiento más profundo del comportamiento y de proceso de compra de sus clientes para obtener la información necesaria para mejorar la conversión y promover la marca. La solución Gracias a la plataforma de captación de clientes de SAP Emarsys, Nike HK ha eliminado la incertidumbre a la hora de obtener información y datos complejos sobre clientes y productos y de aprovecharlos para tomar decisiones sobre a quién dirigirse y cómo fomentar la lealtad de los clientes. Con SAP Emarsys, la marca pudo respaldar las decisiones relativas a la campaña con datos, utilizando una potente herramienta de análisis llamada Smart Insight.... --- ### Cómo Pizza Hut promueve la lealtad de los clientes a través de procesos de compra únicos basados en datos - Published: 2022-10-20 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/ - Translation Priorities: Opcional El cliente Como una de las mayores cadenas de pizzas del mundo, Pizza Hut ha dedicado los últimos años a desarrollar su estrategia de medios digitales multicanal para promover las ventas en los 380 locales de reparto de Pizza Hut propiedad de sus franquiciados. La estrategia de Pizza Hut en el competitivo mercado británico consiste en ser relevantes, atentos y diferentes en todo lo que hacen, desde el desarrollo de campañas hasta la entrega de pizzas al espacio exterior. El desafío Datos aisladosPromover la lealtad y aumentar la retenciónAumentar la frecuencia de compraMedir el ROI El mercado británico de reparto de pizzas es competitivo, y una mala experiencia puede hacer al cliente caer en los brazos de la competencia. En el pasado, Pizza Hut enviaba correos electrónicos genéricos por lotes con descuentos iguales para todos. Para fomentar la lealtad, Pizza Hut tenía que entender mejor a sus clientes y ofrecer una experiencia excepcional constante durante todo el ciclo de vida del cliente, y mantenerse al día con las tendencias emergentes y las demandas cambiantes. Para ello, Pizza Hut necesitaba recurrir a los datos para saber en qué clientes centrar su atención. Pero agrupar los datos de forma consistente era una tarea abrumadora y laboriosa. Pizza Hut también carecía de la capacidad de determinar si las iniciativas de marketing contribuían positivamente al ROI, lo que mermaba su confianza en que iban por el buen camino. La solución Pizza Hut necesitaba soporte para alinear la tecnología adecuada con la estrategia correcta, y... --- ### Cinco veces más rentabilidad y aumento de la base de datos en 50 % después de 6 meses de adopción - Published: 2022-10-20 - Modified: 2024-12-05 - URL: https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/ - Translation Priorities: Opcional El cliente PUMA es una de las mayores marcas de ropa deportiva del mundo, que opera en numerosos países y en múltiples idiomas. La marca cuenta con una base de clientes leales, desde los "locos por tenis" hasta los compradores navideños, y, especialmente con el reciente cambio al formato digital, una multitud de nuevos clientes virtuales. El desafío Aumentar la base de datos de clientesExpandir la personalización en varios países e idiomas, con un equipo reducidoConstruir una visión completa del clienter Antes de colaborar con SAP Emarsys, PUMA enviaba semanalmente un boletín de noticias por correo electrónico estandarizado a su base de contactos. No contaban con nada establecido en términos de automatización del marketing, personalización o estrategia para el ciclo de vida del cliente. Con la estrategia de CRM en sus inicios, se enfrentaron a la complejidad de atender a los clientes en varios segmentos a través de numerosos países en una amplia gama de idiomas, y con un equipo de marketing reducido. Ellos necesitaban una solución que les ayudara a superar estos desafíos, y que les permitiera activar a su público y aumentar su rentabilidad durante la pandemia (y más adelante), cuando el cierre de comercios en toda Europa estaba en su punto pico. Su estrategia de tres pilares, que consiste en transmitir el mensaje adecuado a la persona adecuada en el momento adecuado, debía aplicarse sin demora para aprovechar al máximo la oportunidad del comercio electrónico y encantar a sus clientes con las experiencias personalizadas que esperan de... --- ### Aumento de los ingresos en línea en un 15 % en los 6 meses después de la adopción - Published: 2022-10-20 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/ - Translation Priorities: Opcional El cliente Love, Bonito comenzó como la tienda de un blog en línea y ha revolucionado la experiencia de compra femenina tanto en línea como en el mundo real. Con 15 tiendas en cuatro países del sudeste asiático, la marca ofrece personalización omnicanal de primera categoría desde la adquisición hasta la retención. El desafío Antes de SAP Emarsys, Love, Bonito tenía una pila de tecnología aislada y desintegrada que dificultaba su capacidad para ofrecer una experiencia de calidad al cliente. Su capacidad para personalizar las comunicaciones digitales en cada etapa del ciclo de vida estaba limitada por las restricciones tecnológicas. La activación de los programas básicos de correo electrónico demandaba demasiado tiempo y recursos del equipo y carecía de análisis de clientes y de marketing para fundamentar la toma de decisiones estratégicas. Su pila de tecnología desarticulada también propiciaba la incapacidad de personalizar las comunicaciones en los principales puntos de contacto con el cliente (más del 60 % de los clientes acuden a cuatro o más puntos de contacto con la marca Love, Bonito antes de la conversión). La empresa necesitaba una plataforma única que respaldara la escalabilidad y los futuros planes de crecimiento. La solución Tras una rápida implementación después de escoger a SAP Emarsys, Love, Bonito consiguió acelerar sus resultados empresariales y optimizar sus objetivos de adquisición y retención, por medio de la: El impacto A través de la personalización centrada en el cliente e independiente del canal, Love, Bonito mejoró la captación de clientes, aumentó la conversión... --- ### Steigerung des Online-Umsatzes um 15 % innerhalb der ersten 6 Monate nach Einführung - Published: 2022-10-07 - Modified: 2023-03-30 - URL: https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/ - Translation Priorities: Optional Das Unternehmen Love, Bonito begann als Shop eines Online-Blogs und hat das Online- und Offline-Einkaufserlebnis von Frauen nachhaltig verändert. Die Marke betreibt 15 Filialen in vier südostasiatischen Ländern und bietet eine hervorragende Omnichannel-Personalisierung von der Akquise bis zur Kund*innenbindung. Die Herausforderung Vor Implementierung der SAP Emarsys Platform erschwerte die isolierte und nicht integrierte Technologie von Love, Bonito die Bereitstellung eines hochwertigen Kund*innenerlebnisses. Aufgrund der technischen Beschränkungen war das Unternehmen nicht in der Lage, seine digitale Kommunikation in jeder Phase des Lebenszyklus zu personalisieren. Einfache E-Mail-Programme zu implementieren, erforderte zu viel Zeit und Ressourcen für das Team. Darüber hinaus fehlten Customer Analytics und Marketinganalysen, um strategische Entscheidungen treffen zu können. Der unzusammenhängende Tech-Stack führte auch dazu, dass die Kommunikation an den wichtigsten Customer Touchpoints nicht personalisiert werden konnte (mehr als 60 % der Kund*innen haben vier oder mehr Touchpoints mit der Marke bevor sie konvertieren). Der Einzelhändler benötigte eine einzige Plattform, mit der es möglich war, die angestrebte Skalierbarkeit und seine zukünftigen Wachstumspläne zu realisieren. Die Lösung Nach der Entscheidung für SAP Emarsys und einer schnellen Implementierung gelang es Love, Bonito, seine Geschäftsergebnisse zu beschleunigen und seine Ziele in Bezug auf Akquise und Kund*innenbindung zu optimieren: Das Ergebnis Durch kanalunabhängige, kund*innenorientierte Personalisierung konnte Love, Bonito seine Kund*innenakquise verbessern, die Lead-Konversion steigern und den ROAS optimieren. Außerdem wurde die Kund*innenbindung dadurch verbessert, dass sich die Kaufhäufigkeit und der durchschnittliche Bestellwert der bestehenden Kund*innen erhöhten. Innerhalb von 6 Monaten konnten folgende Ergebnisse erzielt werden: --- ### Cómo Beauty Pie conecta los datos para ofrecer experiencias de correo electrónico de siguiente nivel - Published: 2022-10-06 - Modified: 2022-10-28 - URL: https://emarsystest.com/?post_type=success_stories&p=117498 - Translation Priorities: Opcional El negocio Beauty Pie, el exclusivo club de compradores de productos de belleza de lujo, ofrece a sus miembros la oportunidad de comprar productos para el cuidado de la piel y fragancias de primera calidad directamente de los laboratorios, sin intermediarios ni recargos. Gracias a su modelo de negocio rápido y experimental, la empresa revoluciona la industria de la belleza al ofrecer productos de alto valor a los clientes al momento de suscriberse como miembros, con mayor transparencia y ahorro de costos. El desafío Pruebas ágiles de los modelos de membresíaConectar y recopilar datos relevantesImpulsar el crecimiento y la conversión del negocioAmpliar la personalización del correo electrónico para reforzar la permanencia de la membresíaEjecutar la automatización de canales cruzados con un equipo pequeño Antes de asociarse con SAP Emarsys, Beauty Pie buscaba ampliar su plataforma de correo electrónico para respaldar el crecimiento acelerado y a largo plazo del negocio. Querían una solución que les permitiera recopilar todos los datos relevantes que posteriormente les posibilitaran llevar la personalización al siguiente nivel, escalando recorridos automatizados y seguimientos seleccionados, adaptados a segmentos particulares. La solución Gracias a la conexión de datos desde cero y de origen y a la introducción de información de inteligencia empresarial en SAP Emarsys, Beauty Pie tiene ahora la capacidad de responder a un modelo de negocio muy ágil y a una veloz estrategia de pruebas. Al establecer una sólida automatización fundamental para identificar e impulsar la siguiente acción de los miembros, Beauty Pie es capaz de ofrecer el... --- ### Wie Beauty Pie das E-Mail-Erlebnis mithilfe von Daten optimiert - Published: 2022-10-06 - Modified: 2025-03-11 - URL: https://emarsystest.com/?post_type=success_stories&p=117498 - Translation Priorities: Optional Das Unternehmen Beauty Pie, der exklusive Shopping-Club für Luxuskosmetik, bietet seinen Mitgliedern die Möglichkeit, hochwertige Hautpflege und Düfte direkt vom Labor zu kaufen – ohne Zwischenhändler und ohne zusätzliche Kosten. Das Unternehmen revolutioniert mit seinem schnellen und experimentellen Geschäftsmodell die Schönheitsindustrie. Es liefert seinen Kund*innen hochwertige Produkte, wenn diese ein Abonnement abschließen, und sorgt so für mehr Transparenz und Kosteneinsparungen. Die Herausforderung Agiles Testen von MitgliedschaftsmodellenVerknüpfen und Erfassen von relevanten DatenSteigerung des Wachstums und der KonversionsrateSkalierung der E-Mail-Personalisierung zur Stärkung der MitgliederbindungCross-Channel-Automation mit einem kleinen Team Vor der Zusammenarbeit mit SAP Emarsys wollte Beauty Pie seine E-Mail-Plattform ausbauen, um das schnelle und langfristige Wachstum des Unternehmens zu unterstützen. Die Marke benötigte eine Lösung, mit der sie relevante Daten sammeln konnte, um die Personalisierung zu optimieren. Dafür sollten personalisierte Journeys und kuratierte Follow-ups erstellt werden, die auf bestimmte Segmente zugeschnitten sind. Die Lösung Durch das Verknüpfen von Zero- und First-Party-Daten und das Einspeisen von Business-Intelligence-Erkenntnissen in SAP Emarsys ist Beauty Pie nun in der Lage, mit einem sehr agilen Geschäftsmodell und einer schnellen Teststrategie zu reagieren. Durch die Einrichtung einer soliden Basisautomatisierung, mit der die nächsten Aktionen der Mitglieder identifiziert und angestoßen werden können, kann das Unternehmen immer das richtige Produkt anbieten und das Verhalten der Mitglieder optimal nutzen, um sie langfristig zu binden. Reaktion auf ein agiles Geschäftsmodell und eine schnelle Teststrategie Mit verknüpften Daten aus unterschiedlichen Quellen und der Flexibilität, benutzerdefinierte Segmente hinzuzufügen, zu kombinieren und zu erstellen, optimiert Beauty Pie den Umfang der Personalisierung und kann sich flexibel... --- ### Comment Beauty Pie connecte les données pour offrir des expériences email de haut niveau - Published: 2022-10-06 - Modified: 2024-12-04 - URL: https://emarsystest.com/?post_type=success_stories&p=117498 - Translation Priorities: Optional L'entreprise Beauty Pie, le club exclusif d'acheteurs de produits de beauté de luxe, offre à ses membres la possibilité d'acheter des cosmétiques et des parfums de qualité supérieure en provenance directe des laboratoires (sans intermédiaires et donc sans les coûts associés). Grâce à son modèle économique rapide et expérimental, l'entreprise révolutionne le secteur de la beauté en fournissant des produits de haute qualité aux clients-membres, qui bénéficient d'une plus grande transparence et réalisent des économies. Le défi Test agile des modèles d'adhésionConnecter et collecter des données pertinentesFavoriser la croissance de l'activité et la conversionScaler la personnalisation email pour renforcer la fidélité des membresExécuter l'automatisation multicanale avec une petite équipe Avant de collaborer avec SAP Emarsys, Beauty Pie cherchait à faire évoluer sa plateforme email pour accompagner la croissance rapide et pérenne de l'entreprise. L'entreprise cherchait une solution lui permettant de collecter toutes les données pertinentes afin de pouvoir passer à la vitesse supérieure en matière de personnalisation, en adaptant des parcours automatisés et des suivis personnalisés, en fonction de chaque segment. La solution En connectant les zero et first party data et en intégrant des données stratégiques à l’outil SAP Emarsys (Business Intelligence Insights) Beauty Pie est en mesure d’adapter un modèle économique très agile et une stratégie de test rapide. En mettant en place une solide automatisation de base permettant d'identifier les membres et de les inciter à effectuer la next best action, Beauty Pie peut proposer le bon produit et capitaliser sur le comportement pour accroître la fidélisation de ses clients. L’adaptation... --- ### Rundum personalisierte Customer Engagements für höhere Umsätze - Published: 2022-09-15 - Modified: 2024-05-24 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/ - Translation Priorities: Optional Das Unternehmen Nike ist eine der bekanntesten und einflussreichsten Marken der Welt. Zu dem Unternehmen gehört außer dem digitalen Geschäft eine große Ladenkette in Hong Kong (HK). Um sich auf dem Markt weiterhin behaupten zu können, musste Nike die Interaktionen mit Kund*innen intensivieren und die Personalisierung durch speziell auf Hong Kong zugeschnittene Kampagnen, Online-zu-Offline-Experiences und die verstärkte Nutzung von E-Mails verbessern. Die Herausforderung Skalierung der personalisierten Automatisierung mit einem kleinen TeamPersonalisierung, die auf der aktuellen Phase der Customer Journey basiertSegmentierung Verständnis für Kund*innen/Insights aus First-Party-Daten Für Nike HK ist es angesichts der verschiedenen Dimensionen von Geschäfts- und Markenstrategien eine fortlaufende Herausforderung, das Marketingbudget zu optimieren, das kollektive Verständnis für die eigenen Kund*innen effektiv umzusetzen und die Zielgruppen für verschiedene Kampagnen zu identifizieren. Nike HK benötigte ein differenzierteres Verständnis des Kauf- und Surfverhaltens der Kund*innen. Nur so ließen sich wichtige Insights gewinnen, um die Konversionsrate und das Markenbewusstsein zu verbessern. Die Lösung Durch den Einsatz der SAP Emarsys Customer Engagement Platform konnte Nike HK komplexe Kund*innen- und Produkteinblicke sowie Daten nutzen, um Entscheidungen über potenzielle Zielgruppen zu treffen und die Kund*innenbindung zu fördern. Dank SAP Emarsys konnte die Marke Entscheidungen über Kampagnen auf der Grundlage von Daten treffen. Dafür kam das leistungsstarke Analysetool „Smart Insights” zum Einsatz. Die Analysen offenbarten, was funktionierte und was nicht. Und diese Einblicke konnten wiederum für zukünftige Kampagnen verwendet werden. Segmentierung und Automatisierung für verbesserte Personalisierung Das Ziel von Nike Hong Kong war es, seine Kund*innenbeziehungen mithilfe besserer Segmentierung, Automatisierung und Customer Lifecycle Tracking zu vertiefen.... --- ### 5-mal mehr Umsatz und 50 % Datenbankwachstum innerhalb von 6 Monaten nach Einführung - Published: 2022-09-15 - Modified: 2024-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/ - Translation Priorities: Optional Das Unternehmen Als eine der größten Sportbekleidungsmarken der Welt ist PUMA in zahlreichen Ländern und Sprachregionen vertreten. Die Marke hat einen treuen Kund*innenstamm, der von „Sneaker-Freaks“ bis hin zu regelmäßigen Käufer*innen von Weihnachtsgeschenken reicht und – vor allem seit der Umstellung auf digitale Medien – eine ganze Reihe neuer digitaler Kund*innen umfasst. Die Herausforderung Erweiterung der Kund*innendatenbankSkalierung der Personalisierung in verschiedenen Ländern und Sprachregionen mit einem kleinen TeamAufbau einer vollständigen Sicht auf die Kund*innen Vor der Zusammenarbeit mit SAP Emarsys verschickte PUMA wöchentlich einen Standard-E-Mail-Newsletter an seine Kund*innen. Marketing-Automatisierung, Personalisierung oder eine Customer-Lifecycle-Strategie waren nicht vorhanden. Die CRM-Strategie befand sich noch in einem frühen Stadium, weshalb das Unternehmen Schwierigkeiten hatte, Kund*innen in verschiedenen Segmenten, Ländern und Sprachen zu bedienen – vor allem mit einem eher schlanken Marketingteam. PUMA benötigte eine Lösung, um diese Herausforderungen zu überwinden und gerade in der Pandemie, als die Ladenschließungen europaweit ihren Höhepunkt erreichten (aber auch darüber hinaus), Zielgruppen zu aktivieren und den Absatz zu steigern. Die 3-Säulen-Strategie für die Vermittlung der richtigen Botschaft zur richtigen Zeit an die richtige Person musste innerhalb kürzester Zeit umgesetzt werden, um die E-Commerce-Chancen zu maximieren und den Kund*innen personalisierte Erlebnisse zu bieten, die sie von einer Marke wie PUMA erwarten. Die Lösung Mit der SAP Emarsys Customer Engagement Platform konnte das Unternehmen seine Marketing- und CRM-Aktivitäten skalieren, um hochwertige Segmente zu bestimmen und anzusprechen und die CRM-Datenbank zu erweitern. Besseres Kund*innenverständnis, um Segmente mit hoher Kaufwahrscheinlichkeit zu identifizieren Anhand von Einblicken in den Customer Lifecycle verbessert PUMA Europe weiter... --- ### 开展一对一的相关营销活动，加速收入增长 > 了解 Nike 如何在 90 天范围内实现 AOV 28%增长 - Published: 2022-07-16 - Modified: 2024-07-05 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/ - Translation Priorities: Optional 企业简介 Nike 是全球最具知名度和影响力的品牌之一。他们在中国香港进军电子商务领域并开设了综合性的连锁门店。 为了继续保持竞争优势，Nike 需要加强与客户的互动，通过专门针对香港的营销活动、线上到线下的体验以及电子邮件的使用来增强个性化互动。 面临的挑战 团队规模小，难以扩展个性化和自动化服务根据客户在旅程中所处的阶段向客户提供个性化服务 客户细分根据第一方数据了解客户/获取洞察信息 Nike 香港的业务和品牌战略覆盖多个方面，因此必须优化营销预算，有效地转化对客户的整体了解，并确定不同营销活动的目标受众。他们需要更深入地了解客户的购买和浏览行为，以获得必要的洞察信息来提高转化率和品牌影响力。 解决方案 使用 SAP Emarsys 客户互动平台之后，Nike 香港不再需要猜测，而是准确地获取复杂的客户和产品洞察信息及数据，并利用这些信息确定营销目标和提升客户忠诚度。Nike能够利用SAP Emarsys平台中名为Smart Insight 的强大分析工具，以数据为基础做出营销决策。这种分析让Nike得以了解哪些工作有效、哪些工作无效，并将这些见解应用于未来的营销活动。 使用客户细分和自动化来推动个性化服务 Nike 香港希望通过更好地细分、自动化和客户生命周期追踪来加深与客户的关系。他们拥有数十万的客户，但并不是所有客户的情况都相同。他们需要根据购买生命周期将客户细分为不同的群体，例如首次购买者、非活跃客户和流失客户。 通过SAP Emarsys，Nike 香港能够利用 AI 识别客户处于购买周期中的哪个阶段（并开始更好地了解客户），推出了包括“欢迎”、“生日”、“放弃购物车”和“浏览中断”等在内的若干项营销活动。自实施SAP Emarsys以来，这些营销活动的转化率已提升了 110%。正确的细分让 Nike 香港能够向正确的受众发送正确的信息，使得购买率提高了 8%。例如，如果 AI 判断某个客户更有可能在实体店内购买，那么该客户会收到信息，建议他们前往最近的 Nike 门店购物。 在 SAP Emarsys 支持团队、战略服务团队和客户成功团队的帮助下，Nike 香港从零起步，推出了 10 项生命周期营销活动。自双方合作以来，Nike 香港为客户提供了更出色、更吸引人的体验，提高了互动度和转化率，网站访问量也增长了 32. 5%。 效果 Nike 香港通过扩展个性化的客户互动和提升客户体验，激励客户将运动变为日常习惯，在提高收入和利润的同时实现共同成长。 电子邮件营销带来的收入超出了预期，而生命周期营销活动取得了立竿见影的积极成果。SAP Emarsys 支持团队、战略服务团队和客户成功团队通过卓越的服务推动了平台采用率，将营销战略推向了一个新的水平。 . block-statistics . statistics-list-item-label {font-size: 16px! important} --- ### Wie Party Delights mit prädiktivem Cross-Channel-Marketing die Kund*innenbindung erhöhte - Published: 2022-06-17 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/ - Translation Priorities: Optional Das Unternehmen Party Delights verkauft online mehr als 20. 000 Produkte an eine multinationale Customer Base, darunter Luftballons, Kostüme und Papeterie-Artikel. Hier findet man alles, was man für eine gute Party braucht. Heute ist Party Delights ein preisgekröntes Unternehmen mit neun internationalen Websites und drei Geschäften. Die Herausforderung Skalierung personalisierter E-MailsMaximierung der Effizienz mit einem kleinen TeamDatensilosAgile Ausführung Party Delights wollte individuelle Mitteilungen an alle Kund*innen senden. Mit der bisherigen E-Mail-Lösung konnte das Unternehmen allerdings nicht segmentieren, keine Automatisierungen einrichten und die Customer Experience nicht personalisieren. Angesichts einer so großen Produktdatenbank mit sehr ähnlichen Produkten war es für das Team nahezu unmöglich, effektive Produktempfehlungen zu automatisieren, ohne eine auf Algorithmen basierende Recommendation Engine einzusetzen. Das Ergebnis: Das Team verbrachte zu viel Zeit mit der manuellen Analyse der leistungsstärksten Produkte, aber der Aufwand zahlte sich nicht aus. Die internen Ressourcen waren begrenzt. Daher musste eine Lösung her, die jede*r im Team nutzen konnte – und zwar ohne HTML-Kenntnisse. Das Team suchte nach einer Lösung, die Daten aus unterschiedlichen Quellen (Website, E-Mail und Preference Centers) erfassen und daraus sinnvolle Mitteilungen erstellen konnte. Die Lösung Mit den von SAP Emarsys konsolidierten Daten war Party Delights in der Lage, die Grundlage für eine neue Marketingstrategie zu schaffen. Automatisierungen und Analysen für prädiktives Cross-Channel-Marketing Party Delights arbeitet mit SAP Emarsys Predict, unserem fortschrittlichen Produktempfehlungs-Tool. Innerhalb von wenigen Tagen konnte das Unternehmen im SAP Emarsys Automation Center ein Programm für Warenkorbabbrüche erstellen und Produktempfehlungen mit seinen E-Mails verschicken. Jeder Klick auf der Website, von E-Mails bis... --- ### Cómo Party Delights utilizó el marketing predictivo multicanal para aumentar la retención - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/ - Translation Priorities: Opcional El cliente Party Delights vende más de 20,000 productos en línea a una base de clientes multinacional, incluyendo globos, disfraces y artículos de papelería. Tienen todo lo que se necesita para hacer una buena fiesta. Actualmente, Party Delights es una empresa premiada con 9 sitios web internacionales y tres tiendas físicas. El desafío Aumentar los correos electrónicos personalizadosMaximizar la eficiencia con un equipo pequeñoSilos de datosEjecución ágil Party Delights deseaba enviar comunicaciones altamente personalizadas a cada cliente, pero su anterior solución de etiquetado de correo electrónico no contaba con las capacidades tecnológicas para segmentar, automatizar y personalizar las experiencias de los clientes. Con una base de datos de productos tan grande y con productos bastante similares, era casi imposible para el equipo automatizar las recomendaciones de productos eficaces sin utilizar un motor de recomendación basado en algoritmos. En consecuencia, dedicaban demasiado tiempo a analizar manualmente los productos de mayor rendimiento, pero este esfuerzo no daba resultados. Debido a la escasez de recursos internos, necesitaban una solución que cualquier persona del equipo pudiera utilizar, sin necesidad de tener conocimientos de HTML. El equipo comenzó a buscar una nueva solución que pudiera reunir datos de múltiples fuentes (sitio web, correo electrónico y centros de preferencia) y convertirlos en comunicaciones significativas. La solución Con los datos consolidados por SAP Emarsys, Party Delights pudo cimentar una nueva estrategia de marketing. Automatización y análisis de marketing predictivo entre canales Party Delights incorporó SAP Emarsys Predict, nuestra sofisticada herramienta de recomendación de productos. En cuestión de... --- ### Comment Party Delights a utilisé le marketing multicanal prédictif pour augmenter la rétention - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/ - Translation Priorities: Optional L'entreprise Fondée en 2001, Party Delights est spécialisé en décoration créative, ballons, déguisements et plus encore pour une fête réussie. Vingt ans plus tard, c’est plus de 20 000 articles en vente sur leur site e-commerce et disponible sur neuf pays Européens ainsi que dans trois magasins à leur enseigne. Le défi Personnaliser les emailsMaximiser la performance avec une petite équipeDécloisonner les donnéesExécution agile Party Delights souhaitait envoyer des communications hautement personnalisées à chaque client, mais sa précédente solution d’email marketing ne disposait pas des capacités technologiques nécessaires pour segmenter, automatiser et personnaliser les expériences client. Avec une base de données de produits aussi importante comprenant des produits très similaires, il était presque impossible pour l'équipe d'automatiser des recommandations de produits efficaces sans utiliser un moteur de recommandation basé sur des algorithmes. Par conséquent, elle passait trop de temps à analyser manuellement les produits les plus performants, et tous ses efforts s’avéraient vains. En raison d'une pression sur les ressources internes, Party Delights avait besoin d'une solution utilisable par chaque membre de l'équipe, sans avoir besoin de connaissances HTML. L'équipe s'est mise en quête d'une nouvelle solution capable de collecter des données provenant de sources multiples (site Internet, email et centres de préférences) et de les transformer en communications pertinentes. La solution Grâce aux données consolidées par SAP Emarsys, Party Delights a pu poser les bases d'une nouvelle stratégie marketing. Automatisation du marketing multicanal prédictif et analyses Party Delights a ajouté SAP Emarsys Predict, un outil sophistiqué de recommandation de... --- ### How Party Delights used Predictive Cross-Channel Marketing to Increase Retention - Published: 2022-06-17 - Modified: 2022-06-17 - URL: https://emarsystest.com/why-emarsys/success-stories/how-party-delights-used-predictive-cross-channel-marketing-to-increase-retention/ - Translation Priorities: Optional The Business Party Delights sells more than 20,000 products online to a multinational customer base, including balloons, fancy dress, and stationary. They have everything you need for a good party. Today, Party Delights is an award-winning company with 9 international websites, and three retail stores. The Challenge Scaling personalized emailsMaximising efficiency with a small teamData SilosAgile execution Party Delights wanted to send highly personalized communications to every customer, but their previous email marking solution didn’t have the technological capabilities to segment, automate, and personalize customer experiences. With such a large product database comprising very similar products, it was nearly impossible for the team to automate effective product recommendations without using an algorithm-based recommendation engine. As a result, they spent too much time manually analyzing top-performing products, but their effort wasn’t paying off. Due to a strain on internal resources, they needed a solution that anyone within the team could use, without needing HTML knowledge. The team began looking for a new solution that could collect data from multiple sources (website, email, and preference centers) and turn it into meaningful communications. The Solution With data consolidated by SAP Emarsys, Party Delights was able to lay the foundation for a new marketing strategy. Predictive cross-channel marketing automation and analytics Party Delights added SAP Emarsys Predict, our sophisticated product recommendation tool. Within days, they were able to create an abandoned shopping cart program in the SAP Emarsys Automation Center, and add product recommendations to their emails. Every click on the website, from email... --- ### 12 % de incremento en las ganancias por recomendaciones de productos - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/ - Translation Priorities: Opcional La actividad Marine Deals se lanzó en octubre de 2009 y ofrece equipo para la pesca y la actividad marítima al precio más bajo del mercado. En el año 2013, esta tienda virtual de venta minorista recibió un reconocimiento por parte de Deloitte como una de las 50 empresas que más rápido crecieron en Nueva Zelanda. La organización cuenta con más de 25 000 productos individuales para la pesca, navegación y buceo de las mejores marcas. Además, su selección crece día a día. Los problemas Segmentación eficazEficacia y rapidez en un equipo pequeñoPersonalización y relevancia El público de Marine Deals crecía pero tenía problemas para diferenciar a un cliente de otro, en especial a la hora de conectarse con los que más gastan. El objetivo era crear un ciclo de comercialización holístico en distintos canales, y las campañas y recomendaciones automáticas de retención eran dos posibles soluciones que Marine Deals quería explorar. Además, la marca necesitaba mejorar la eficacia y relevancia de sus comunicaciones. Antes, tenía que armar cada campaña por correo electrónico de forma manual, lo que llevaba un largo tiempo y le dejaba poco margen para analizar la eficacia de los programas de retención. Además del mal funcionamiento del análisis de datos, personalizar los correos electrónicos era imposible sin algún tipo de herramienta de activación automática y recomendaciones de productos mediante inteligencia artificial. La solución SAP Emarsys contaba con todas las herramientas de correo electrónico que Marine Deals buscaba, y el análisis de datos que proporcionaba la plataforma... --- ### Hausse de 12 % des revenus issus des recommandations de produits - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/ - Translation Priorities: Optional L’entreprise Créé en Octobre 2009, Marine Deals est le plus grand magasin en ligne de Nouvelle-Zélande spécialisé dans l’équipement de pêche, nautisme et plongée à bas prix. En 2013, Marine Deals e-commerce a été consacré comme l’une des 50 entreprises à la plus forte croissance de Nouvelle-Zélande par Deloitte. L’entreprise stocke plus de 25 000 d’articles de grandes marques et leur catalogue ne fait que grandir. Les défis Segmentation efficace de la clientèleEfficacité et rapidité d’exécution par une petite équipePersonnalisation et pertinence des contenus Alors que l’audience de Marine Deals s’accroissait, il y avait des préoccupations concernant la distinction des clients, notamment lorsqu’il s’agissait de communiquer avec ceux qui dépensent le plus. Un marketing multicanal et holistique du cycle de vie constituait son principal objectif ; Marine Deals voulait se pencher sur les campagnes de rétention automatisées et les recommandations. La compagnie devait aussi améliorer l’efficacité et la pertinence de chacune de ses communications. Avant, il lui fallait mettre au point chaque email manuellement, ce qui prenait beaucoup de temps et laissait peu de marge pour analyser l’efficacité des programmes de rétention. Outre le manque de performance, il était impossible de personnaliser les emails sans automatisation basée sur un déclencheur et des recommandations de produits alimentées par l’IA. La solution SAP Emarsys disposait de tous les outils email que recherchait Marine Deals ; l’analyse de données rendue possible par la plateforme a également révélé quels clients étaient le plus susceptibles d’être convertis et pourquoi ils l’étaient. L’impact Au bout d’un... --- ### 12 % mehr Umsatz durch Produktempfehlungen - Published: 2022-06-17 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/ - Translation Priorities: Optional Das Unternehmen Marine Deals wurde im Oktober 2009 eröffnet. Das Unternehmen hat es sich zum Ziel gesetzt, Boots- und Fischereiausrüstung zu den niedrigsten Preisen anzubieten. Im Jahr 2013 wurde der Onlinehändler von Deloitte unter die 50 am schnellsten wachsenden Unternehmen Neuseelands gereiht. Das Lager des Unternehmens umfasst über 25. 000 Angel-, Boots- und Tauchartikel der besten Marken. Und täglich werden es mehr. Die Herausforderung Effiziente SegmentierungEffektivität und Geschwindigkeit eines kleinen TeamsPersonalisierung und Relevanz Die Kund*innendatenbank von Marine Deals wuchs zwar kontinuierlich, das Unternehmen hatte jedoch Schwierigkeiten, die einzelnen Kund*innen separat anzusprechen. Dies war vor allem dann ein Problem, wenn es darum ging, die Kund*innen mit den höchsten Ausgaben zu erreichen. Ein ganzheitliches Lifecycle-Marketing auf allen Kanälen sollte Abhilfe schaffen. Zu diesem Zweck wollte Marine Deals zwei mögliche Lösungen erproben: automatisierte Kund*innenbindungskampagnen und Empfehlungen. Außerdem wollte die Marke die Effektivität und Relevanz ihrer Kommunikation verbessern. In der Vergangenheit wurden E-Mail-Kampagnen mühsam von Hand zusammengestellt. Dieses Vorgehen dauerte lange und lies wenig Raum für die Analyse der Effektivität von Kund*innenbindungsprogrammen. Zusätzlich zur unzureichenden Leistungsanalyse war die Personalisierung von E-Mails ohne triggergesteuerte Automatisierung und AI-Produktempfehlungen nicht möglich. Die Lösung SAP Emarsys hatte alle E-Mail-Tools im Programm, nach denen Marine Deals gesucht hatte. Die Datenanalyse der Plattform lieferte der Marke außerdem wertvolle Insights darüber, welche Kund*innen am wahrscheinlichsten konvertieren würden, und aus welchem Grund. Das Ergebnis Im Laufe eines Jahres, in dem die SAP Emarsys Marketingplattform eingesetzt wurde, startete Marine Deals die Personalisierung automatischer Kampagnen und Empfehlungen und vergrößerte den Umsatz durch E-Mails. Mit... --- ### 12% Uplift in Revenue Driven by Product Recommendations > See how implementing product recommendations with SAP Emarsys led Marine Deals to a 12% uplift in revenue. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/12-uplift-in-revenue-driven-by-product-recommendations/ - Translation Priorities: Optional The Business Launched in October 2009, Marine Deals is dedicated to offering marine and fishing equipment at the lowest prices. In 2013, the e-tailer was recognized by Deloitte as one of the 50 Fastest-Growing Companies in New Zealand. They stock more than 25,000 individual fishing, boating, and diving products from the best brands, and their selection continues to grow every day. The Challenge Effective segmentationEffectiveness and speed of a small teamPersonalization and relevancy Marine Deals had a growing audience, but they had trouble separating one customer from another – especially when it came to connecting with their highest spenders. Holistic cross-channel lifecycle marketing was the goal, and automated retention campaigns and recommendations were two possible solutions Marine Deals wanted to explore. The brand also needed to improve the efficiency and relevancy of each communication. In the past, they had to manually put together each email campaign which took a long time and left little room for analyzing how effective retention programs were. In addition to poor performance analytics, personalizing email was impossible without some kind of trigger-based automation and AI product recommendations. The Solution SAP Emarsys had all the email tools Marine Deals had been searching for, and the data analysis that the platform allowed enabled insights about which customers were most likely to convert and why. The Impact Over the course of a year using the SAP Emarsys marketing platform, Marine Deals began personalizing their automated campaigns and recommendations as well as driving revenue through email. With SAP Emarsys’... --- ### Experiencias contextuales y relevantes a través de la automatización personalizada del ciclo de vida - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/ - Translation Priorities: Opcional El cliente Fundada en el año 2000 como una de las primeras tiendas de golf por internet en el Reino Unido, GolfOnline ha llegado a convertirse en uno de los mayores distribuidores europeos de material de golf de las mejores marcas. Para seguir el ritmo de la rápida expansión del negocio en toda Europa, el equipo de marketing de GolfOnline necesitaba ampliar su capacidad para aprovechar los datos, promover la interacción con los clientes y reforzar su lealtad. El desafío Segmentar en función de los atributos del clienteIncrementar la lealtad de los clientesTransform data into actionable insightsAprovechar el impulso de las comprasOptimizar los resultados durante todo el proceso de compra del cliente Con más clientes y regiones que atender, el equipo de marketing de GolfOnline necesitaba invertir más tiempo en diferenciar entre sus distintos tipos de clientes. Carecían de métodos eficaces para separar los distintos tipos de clientes en su base de datos de contactos, que crecía rápidamente, lo que dificultaba su capacidad para crear y ofrecer interacciones personalizadas a gran escala. Los desafíos surgieron cuando GolfOnline constató que los picos de crecimiento de clientes no producían flujos de ingresos sostenibles, lo que indicaba que los clientes solo hacían una o dos compras antes de quedarse inactivos. Para resolver este problema, la marca necesitaba una solución para identificar a los clientes con más probabilidades de volver, automatizar la ejecución del contenido para estimular las compras repetidas e incrementar los clientes activos. Aunque habían tenido éxito anteriormente con el seguimiento poscompra,... --- ### Offrir des expériences contextuelles et pertinentes grâce à une automatisation personnalisée du cycle de vie - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/ - Translation Priorities: Optional L'entreprise Fondée en 2000 comme l'un des premiers magasins de golf en ligne au Royaume-Uni, l’entreprise GolfOnline est devenue depuis l'un des plus grands revendeurs européens d'équipements de golf de grandes marques. Pour assurer l'expansion rapide de l'entreprise en Europe, l'équipe marketing de GolfOnline devait optimiser l’exploitation de ses données, stimuler l'engagement des clients et consolider leur fidélité. Le défi Segmenter en fonction des profils clientsConsolider la fidélité clientTransform data into actionable insightsCapitaliser sur la dynamique d'achatOptimiser les résultats tout au long du parcours client Pour répondre aux besoins d’un plus grand nombre de clients et de régions, l'équipe marketing de GolfOnline devait consacrer plus de temps à la segmentation des différents types de clients. Elle ne disposait pas de méthodes efficaces pour le faire malgré une base de données en pleine expansion, ce qui l’empêchait de créer et de proposer des interactions personnalisées à grande échelle. Des difficultés sont apparues lorsque GolfOnline a observé que les pics de croissance des clients ne produisaient pas de revenus durables, indiquant que les clients ne faisaient qu'un ou deux achats avant de devenir inactifs. Pour résoudre ce problème, la marque avait besoin d'une solution permettant d'identifier les clients les plus susceptibles de revenir, d'automatiser l'exécution du contenu pour encourager les achats répétés, et accroître le nombre de clients actifs. Bien que l’entreprise ait déjà eu recours avec succès aux suivis après achat, elle avait du mal à faire correspondre les recommandations de produits avec les clients alors qu'elle se développait rapidement sur... --- ### Kontextbezogene, relevante Experiences durch personalisierte Lifecycle-Automatisierung - Published: 2022-06-17 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/ - Translation Priorities: Optional Das Unternehmen GolfOnline wurde im Jahr 2000 als einer der ersten Online-Golfshops in Großbritannien gegründet und hat sich seitdem zu einem der größten europäischen Anbieter von Golfausrüstung mit einem Sortiment führender Marken entwickelt. Um mit der schnellen Expansion des Unternehmens in ganz Europa Schritt zu halten, musste sich das Marketingteam von GolfOnline verstärkt auf die Datennutzung, die Förderung der Kund*innenbindung und die Stärkung der Kund*innentreue konzentrieren. Die Herausforderung Segmentierung nach Kund*innenattributenStärkung der Kund*innentreueVerwandlung von Daten in praxisnahe InsightsNutzung der Kaufdynamik Optimierung der Ergebnisse mithilfe der Customer Journey Da immer mehr Kund*innen und Regionen erreicht werden sollten, benötigte das Marketingteam von GolfOnline mehr Zeit für die Differenzierung unterschiedlicher Kund*innentypen. Effektive Methoden, um unterschiedliche Kund*innen in der schnell wachsenden Kontaktdatenbank zu unterscheiden, gab es nicht. Aus diesem Grund konnten auch keine personalisierten Interaktionen in großem Umfang stattfinden. Das Unternehmen stand vor einer Herausforderung: Selbst starke Kund*innenzuwächse führten nicht zu nachhaltigen Einnahmen, da die meisten Kund*innen nur ein oder zwei Käufe tätigten und dann inaktiv wurden. GolfOnline benötigte eine Lösung, um die Kund*innen zu identifizieren, die am wahrscheinlichsten wiederkommen würden. Außerdem sollte die Umsetzung von Inhalten automatisiert werden, um Wiederholungskäufe zu fördern und aktive Kund*innen zu gewinnen. Erste Erfolge mit Post-Purchase-Programmen waren bedauerlicherweise nicht von Dauer, denn spätestens mit der Expansion in neue Märkte wurde es schwieriger, den Kund*innen die passenden Produktempfehlungen zukommen zu lassen. Um eine herausragende Customer Experience in allen Bereichen zu gewährleisten, benötigte das Unternehmen eine Lösung zur Automatisierung der 1:1-Personalisierung während des gesamten Customer Lifecycles. Die Lösung GolfOnline konnte... --- ### Delivering Contextual, Relevant Experiences Through Personalized Lifecycle Automation > Learn how delivering contextual, relevant experiences is achieved through personalized lifecycle automation with SAP Emarsys. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-contextual-relevant-experiences-through-personalized-lifecycle-automation/ - Translation Priorities: Optional The Business Founded in 2000 as one of the first online golf stores in the UK, GolfOnline has since grown into one of Europe’s largest stockists of top-branded golf equipment. To keep up with the business’s rapid expansion across Europe, the GolfOnline marketing team needed to scale their ability to leverage data, drive customer engagement, and strengthen customer loyalty. The Challenge Segmenting based on customer attributesGrowing customer loyaltyTransform data into actionable insightsCapitalizing on purchase momentumOptimizing results throughout the customer journey With more customers and regions to serve, the GolfOnline marketing team needed to invest more time in differentiating between their different customer types. They lacked effective methods for separating the different types of customers in their rapidly expanding contact database, which hindered their ability to create and deliver personalized interactions at scale. Challenges arose when GolfOnline observed that peaks in customer growth failed to produce sustainable revenue streams, indicating that customers only made one or two purchases before becoming inactive. To address this issue, the brand needed a solution to identify customers most likely to return, automate content execution to encourage repeat purchases, and grow active customers. While the retailer had past success using post-purchase follow-ups, they struggled to match product recommendations with customers as they quickly expanded into new markets. In order to ensure excellent customer experiences across every different journey, they needed a solution to automate 1:1 personalization throughout the entire customer lifecycle. The Solution With data consolidated, GolfOnline was able to lay the foundation for a new... --- ### Aumento del indice de conversión de clientes potenciales que compran por primera vez en un 67 % mediante la automatización - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/ - Translation Priorities: Opcional La actividad Replacements Ltd. cuenta con más de once millones de productos y se especializa en los artículos de porcelana, cristal y plata, además de objetos coleccionables que permiten crear recuerdos para toda la vida. En sus 36 años en el mercado, esta perspectiva le ha valido a la empresa un ingreso de ochenta millones al año, un logro que fue posible gracias al compromiso de enfocarse en los clientes y mejorar de manera constante el nivel de personalización de la experiencia de compra. Los problemas Dejar de utilizar el correo masivoAumentar la personalizaciónOptimizar el funcionamiento del correo electrónico mediante la automatizaciónGConocer a los clientes a través de los datosUnificar los canales Ocuparse de los clientes es la base del éxito de Replacements. Ya sea que quieran reponer una reliquia familiar que se rompió, una pieza de porcelana dañada o una figurilla coleccionable muy valiosa que ya no se fabrica, hace años que los clientes valoran Replacements y confían en su trabajo, en especial en la atención telefónica o al visitar su magnífico salón de ventas. Sin embargo, Replacements tenía claro que debía actualizar su presencia comercial en línea para estar al nivel de su servicio telefónico y en la tienda, y para ello quería mejorar sus campañas por correo electrónico y monitorear el comportamiento de su sitio web. Si bien Replacements había desarrollado sus propios sistemas de correo electrónico y CRM, la implementación de campañas de activación automática resultó ser un proceso engorroso. Y aunque su equipo de TI... --- ### Augmenter de 67 % la conversion de leads en primo-acheteurs avec l’automatisation - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/ - Translation Priorities: Optional L’entreprise D’un simple passe-temps collectionnant des assiettes en porcelaine, Bob Page, a transformé sa passion en un géant détaillant de porcelaine, de cristal, d'argenterie et bien plus encore. Après 40 ans d’existence et avec plus de 11 millions d’articles en stock, Replacements Ltd a atteint un chiffre d’affaires annuel de 80 millions de dollars. Une réussite rendue possible par son engagement à prioriser le client et optimiser l’expérience shopping avec la personnalisation one to one. Les défis Arrêter l’emailing de masseModuler la personnalisationOptimiser la performance email avec l’automatisationApprofondir sa connaissance des clients grâce aux donnéesUnifier les canaux Prendre soin des clients est la base du succès de Replacements Ltd. Selon qu’ils cherchent à remplacer un objet de famille cassé, un article en porcelaine abîmé ou une figurine de collection inestimable qui ne se fait plus, les clients font confiance à Replacements Ltd pour trouver « LA » pièce manquante ou abîmée. Depuis plusieurs dizaines d’années, le commerce s’établit notamment par téléphone ou sur place dans le showroom. Cependant, Replacements Ltd avait conscience qu’il fallait améliorer son site e-commerce et offrir un service égal à celui offert en magasin et au téléphone. La seconde priorité était d’améliorer ses campagnes email et suivre le comportement client sur le site Internet. Replacements Ltd avait développé en interne ses propres systèmes email et CRM, mais le déploiement de campagnes à déclencheur était extrêmement fastidieux en l’absence d’automatisation. Même si l’équipe IT avait mis au point quelques capacités one-to-one, Replacements Ltd voulait aller encore plus vite et tirer... --- ### 67 % mehr Konversionen von Leads zu Erstkäufer*innen durch Automatisierungen - Published: 2022-06-17 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/ - Translation Priorities: Optional Das Unternehmen Replacements, Ltd. spezialisiert sich auf Porzellan, Kristall, Silber und Sammlerstücke und hat über 11 Millionen Artikel im Sortiment. Das Unternehmen möchte Menschen dabei helfen, Erinnerungen zu schaffen, die ein ganzes Leben lang halten. Durch diese Fokussierung wuchs das Unternehmen im Laufe seiner 36-jährigen Geschichte zu einem Betrieb mit 80 Millionen Dollar Umsatz pro Jahr. Ermöglicht wurde diese Leistung durch eine starke Kund*innenorientierung und die ständige Verbesserung der Personalisierung des Einkaufserlebnisses. Die Herausforderung Abkehr von MassenmailingsAusbau der PersonalisierungOptimierung der E-Mail-Performance durch AutomatisierungKund*innen-Insights durch DatenanalysenVereinheitlichung von Kanälen Die Kund*innenpflege ist das Fundament des Geschäftserfolgs von Replacements. Ob Kund*innen ein beschädigtes Erbstück, zerbrochenes Porzellan oder ein wertvolles Sammlerstück, das nicht mehr hergestellt wird, ersetzen möchten – sie schätzen und vertrauen Replacements schon seit Jahrzehnten. Dabei erfolgt die Kontaktaufnahme in der Regel per Telefon oder vor Ort im eindrucksvollen Showroom. Replacements wusste jedoch, dass der E-Commerce-Auftritt überarbeitet werden musste, um zum In-Store- und Telefon-Service zu passen. Dazu sollten die E-Mail-Kampagnen verbessert und das Website-Verhalten getrackt werden. Das Unternehmen entwickelte dazu eigene E-Mail- und CRM-Systeme. Die Auslieferung getriggerter Kampagnen ohne Automatisierung erwies sich aber als ein schwerfälliger Prozess. Während das IT-Team bereits einige 1:1-Funktionen eingebaut hatte, wollte Replacements schneller vorankommen und die Vorteile des Machine Learnings und der Automatisierung nutzen. Dabei sollte das gleiche Maß an Kund*innenservice erhalten bleiben wie bei persönlichen Interaktionen. Die Lösung Replacements ist von seiner ursprünglichen undifferenzierten Taktik auf die SAP Emarsys Platform umgestiegen und konnte damit E-Mail-Kampagnen schneller konzipieren und exakter auf die einzelnen Kund*innen ausrichten. Mithilfe verbundener... --- ### Increasing Lead to First-Time Buyer by 67% with Automation > Uncover the approach that led to a 67% increase in converting leads to first-time buyers through SAP Emarsys automation. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/increasing-lead-to-first-time-buyer-by-67-with-automation/ - Translation Priorities: Optional The Business With over 11 million items in their warehouse, Replacements, Ltd. specializes in china, crystal, silver, and collectibles, and is dedicated to helping people create memories that last a lifetime. This focus has grown the business into an $80-million-a-year operation in its 36-year lifespan – an achievement made possible through a commitment to customer-centricity and constantly upping the ante on just how personalized the shopping experience could be. The Challenge Moving from batch and blast emailScaling personalizationOptimizing email performance with automationGaining customer insights through dataUnifying channels Taking care of customers is the foundation of Replacements’ success. Whether they’re looking to replace a broken heirloom, a damaged piece of china, or a priceless collectible figurine that is no longer in production, customers have come to value and trust Replacements for decades, especially over the phone or when visiting their superb showroom. However, Replacements knew their e-commerce presence needed some work to match their in-store and phone service – they wanted to improve their email campaigns and track website behavior. Replacements had developed their own email and CRM systems in-house, but deploying triggered campaigns with no automation proved to be a cumbersome process. While their IT team had built in some 1-to-1 capabilities, Replacements wanted to move faster and take advantage of machine learning and automation while maintaining the same level of customer service offered as in-person interactions. The Solution Moving from a batch-and-blast approach, Replacements used the SAP Emarsys platform to create email campaigns faster and target them more accurately... --- ### Cómo incorporar la fidelización y unificar los datos para incrementar el valor promedio por pedido - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/ - Translation Priorities: Opcional La actividad Contorion es una tienda virtual que nuclea a 110 000 empresas y profesionales independientes del sector industrial de Alemania y Austria. Contorion nació en Berlín hace cinco años y pasó rápidamente de tener 20 empleados a sumar 250. El problema Crear constantemente experiencias en todos los canalesIntegrar la fidelización en todo el proceso del clienteMaximizar la eficacia sin recurrir al equipo de TIAumentar las ganancias El equipo de CRM de Contorion necesitaba encontrar una forma de generar más ganancias a través de la capitalización de los clientes actuales. El equipo sabía que comenzar un programa de fidelización era la respuesta, pero las capacidades limitadas de los recursos de TI se lo impedían. Contorion creó una prueba de concepto exclusivamente para correo electrónico para varias consultas de clientes a las que no podía responder porque los perfiles de fidelización funcionaban a través del correo electrónico. Mediante esta prueba de concepto, logró un incremento del 6 % en la fidelización de los clientes y rápidamente entendió que necesitaba una solución para todos los canales a fin de generar mayor crecimiento. La solución Contorion aprovechó las funciones de la solución Loyalty de SAP Emarsys que, básicamente, generaba menos cantidad de trabajo para el equipo de CRM y potenciaba la retención. El equipo logró los siguientes resultados: Fidelización en todos los canales, desde el correo electrónico hasta la billetera del sitio web. Integración y lanzamiento uniformes en pocas semanas mediante la personalización de todos los canales existentes con puntos, estados, acciones y recompensas de fidelización.... --- ### Intégrer la fidélité et unifier les données pour augmenter la valeur moyenne des commandes - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/ - Translation Priorities: Optional L’entreprise Créée il y a 5 ans à Berlin, Contorion est une entreprise d’e-commerce fournissant des matériaux de construction et jardinage, pour les professionnels et les particuliers. Son marché s’étend sur l’Allemagne et l’Autriche avec un catalogue non exhaustif d’articles de marques reconnues de l’industrie. Le défi Homogénéiser les expériences entre tous les canauxIntégrer la fidélité tout au long du parcours client Maximiser l’efficacité sans ITAccroître les revenus L’équipe CRM de Contorion a dû trouver un moyen de générer des revenus supplémentaires en capitalisant sur les clients existants. La marque savait que la création d’un programme fidélité répondrait à ses attentes, mais le manque de ressources IT constituait un obstacle. Contorion a élaboré un PoC concentré sur l’email, ce qui a entraîné de nombreuses demandes de la part des clients auxquelles ils ne pouvaient pas répondre car les profils de fidélité étaient basés sur l’email. Grâce au PoC, ils ont augmenté le nombre de membres du programme fidélité de 6 % et ont rapidement réalisé qu’ils auraient besoin d’une solution de fidélisation omnicanale pour augmenter leur croissance. La solution Contorion a utilisé la solution Loyalty d’SAP Emarsys qui à terme a allégé la charge de travail de l’équipe CRM et boosté la rétention. L’équipe a obtenu rapidement les résultats suivants : Une véritable fidélité omnicanale de l’email au portefeuille fidélité sur le site Internet. Une intégration harmonieuse et un lancement en quelques semaines en personnalisant tous les canaux existants avec des points de fidélité, des statuts, des campagnes et des... --- ### Treueprogramme und vereinheitlichte Daten zur Steigerung des durchschnittlichen Bestellwerts - Published: 2022-06-17 - Modified: 2022-11-30 - URL: https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/ - Translation Priorities: Optional Das Unternehmen Contorion ist ein E-Commerce-Unternehmen, das 110. 000 B2B-Handwerker*innen und ambitionierte Hobby-Heimwerker*innen zu seinen Kund*innen zählt. Contorion wurde vor fünf Jahren in Berlin gegründet und ist seitdem von 20 auf 250 Mitarbeiter*innen angewachsen. Die Herausforderung Konsistente Erlebnisse auf allen Kanälen Integration von Treueprogrammen in allen Phasen der Customer Journey Mehr Effizienz ohne IT-SupportUmsatzwachstum Das CRM-Team von Contorion musste einen Weg finden, zusätzlichen Umsatz mit den bestehenden Kund*innen zu generieren. Das Team wusste, dass ein Treueprogramm die Lösung war, musste aber mit begrenzten IT-Kapazitäten umgehen. Contorion erstellte einen reinen E-Mail-PoC (Proof of Concept), der zu zahlreichen Kund*innenanfragen führte, die aber nicht beantwortet werden konnten, da die Treueprofile auf E-Mails basierten. Durch den PoC erreichte das Unternehmen einen Mitgliederzuwachs von 6 % im Treueprogramm und gelangte schnell zu der Erkenntnis, dass es eine Omnichannel-Lösung benötigte, um größeres Wachstum zu erzielen. Die Lösung Contorion nutzte die Loyalty-Lösung von SAP Emarsys, die letztendlich das CRM-Team entlastete und die Kund*innenbindung erhöhte. Das Team erzielte folgende Ergebnisse: Ein echtes Omnichannel-Treueprogramm von der E-Mail bis zum Loyalty-Wallet auf der Website. Nahtlose Integration und Start des Programms innerhalb weniger Wochen durch die Personalisierung aller bestehenden Kanäle mit Treuepunkten, Status, Aktionen und Belohnungen. Hinzufügen des Treueprogramms zu bestehenden Automatisierungen, Kampagnen und Kanälen mittels Drag-and-Drop – ohne weiteren Workload. Keine IT-Unterstützung erforderlich. Das CRM-Team kann jetzt einfach neue Touchpoints erstellen, um mit Kund*innen zu interagieren. Das Treueprogramm nutzt historische Daten und verknüpft bestehende Kund*innen basierend auf ihrem früherem Kaufwert und -volumen automatisch mit Punkten und Status. --- ### Integrating Loyalty and Unifying Data to Increase Average Order Value | SAP Emarsys > Learn how integrating loyalty and unifying data with SAP Emarsys increases average order value with first time buyers. - Published: 2022-06-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/success-stories/integrating-loyalty-and-unifying-data-to-increase-average-order-value-emarsys-2/ - Translation Priorities: Optional The Business Contorion is an e-commerce business serving 110,000 German and Austrian B2B craftsmen and ambitious DIY B2C customers. Founded five years ago in Berlin, Contorion rapidly grew from 20 to 250 employees. The Challenge Creating consistent experiences across all channelsIntegrating loyalty throughout the customer journeyMaximizing efficiency without ITGrowing revenue Contorion’s CRM team needed to find a way to drive additional revenue by capitalizing on existing customers. They knew starting a loyalty program was the answer, but were constrained by limited IT capacity. Contorion built an email-only PoC that resulted in multiple customer enquiries that they couldn’t address because loyalty profiles were email-based. Through the PoC, they achieved a 6% increase in loyalty members and quickly understood they needed an omnichannel loyalty solution to drive higher growth. The Solution Contorion leveraged SAP Emarsys’ Loyalty solution which, ultimately, created less work for the CRM team and boosted retention. The team achieved the following results: True omnichannel loyalty from email to the website loyalty wallet. Seamlessly integrated and launched within a couple of weeks by personalizing all existing channels with loyalty points, status, actions, and rewards. Enabling a simple drag-and-drop to add loyalty to existing automations, campaigns, and channels — without adding more workload. No dependency on IT. The CRM team can easily launch new touchpoints to engage with customers. The loyalty program leveraged historical data and automatically matched existing customers with points and status, based on their previous purchase value and volume. --- ### Aprovechar el marketing conversacional para aumentar las ventas web atribuidas a emails - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/ - Translation Priorities: Opcional El cliente El desafío Datos aisladosEscalar las experiencias personalizadasAumentar el valor de los pedidos En el mundo digital de hoy, muchas compañías dependen integralmente en la tecnología para promover la conversión. Pero existe una tendencia emergente en el marketing conversacional. El equipo de Sally Europe siempre confió en usar datos para determinar lo que el cliente desea. Sin embargo, les costaba alinear la tecnología adecuada que pudiera convertir los datos de los clientes en información procesable y predictiva. La solución Concentrándose en el cliente, en lo que realmente ellos quieren, y lo que necesitaban cambiar para ofrecerles la mejor experiencia del mercado, Sally Europe consiguió aprovechar el marketing conversacional y las recomendaciones predictivas para aumentar las ventas atribuidas a emails en 43 % interanual y aumentar el valor medio de las transacciones (ATV) en 19 %. El total de ventas mensuales atribuidas a los canales de comunicación digital creció un 20 % en general.   --- ### Tirer parti du marketing conversationnel pour augmenter les ventes en ligne attribuées à l'email - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/ - Translation Priorities: Optional L'entreprise Le défi Décloisonner les donnéesProposer des expériences personnalisées à grande échelleAugmenter la valeur du panier moyen Dans le monde digital d'aujourd'hui, de nombreuses entreprises s'appuient fortement sur la technologie pour stimuler les conversions. Mais on assiste à une renaissance du marketing conversationnel. L'équipe de Sally Europe a toujours été convaincue de l'importance d'utiliser les données pour déterminer ce que le client souhaite. Toutefois, elle peinait à trouver la technologie permettant de transformer les données clients en informations prédictives et exploitables. La solution En se concentrant sur le client, en déterminant son réel souhait, et en apportant les modifications nécessaires pour lui offrir une expérience optimale, Sally Europe a tiré profit du marketing conversationnel et des recommandations prédictives. Résultat : le groupe a augmenté les ventes en ligne attribuées à l'email soit de 43 %, en glissement annuel de même que la valeur de transaction moyenne de 19 %. Les ventes mensuelles attribuées aux canaux de communication digitale ont quant à elles augmenté de 20 %. --- ### Steigerung der per E-Mail erzielten Webverkäufe durch Conversational Marketing - Published: 2022-06-17 - Modified: 2024-06-05 - URL: https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/ - Translation Priorities: Optional Das Unternehmen Die Herausforderung Isolierte Daten Mehr personalisierte ErlebnisseHöherer Bestellwert In der digitalen Welt von heute sind viele Unternehmen auf Technologien angewiesen, um die Konversionsrate zu steigern. Aber es zeichnet sich eine Renaissance im Conversational Marketing ab. Das Team von Sally Europe hat schon immer daran geglaubt, dass man mithilfe von Daten herausfinden kann, was Kund*innen wollen. Aber das Team hatte Schwierigkeiten, die richtige Technologie zu finden, mit der Kund*innen-Daten in verwertbare und prädiktive Insights umgewandelt werden konnten. Die Lösung Die Sally Group legte den Fokus auf Kund*innen und darauf, was diese wirklich wollen und was sich ändern muss, damit sie ein erstklassiges Erlebnis haben. Mit Conversational Marketing und prädiktiven Empfehlungen konnte die Sally Group die Web-Verkäufe über E-Mails um 43 % im Jahresvergleich und den durchschnittlichen Transaktionswert (ATV) um 19 % steigern. Der monatliche Gesamtumsatz, der auf digitale Kommunikationskanäle zurückzuführen ist, stieg insgesamt um 20 %.   --- ### Leveraging Conversational Marketing to Increase Email-Attributed Web Sales > Explore how leveraging conversational marketing with SAP Emarsys can increase email-attributed web sales. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/leveraging-conversational-marketing-to-increase-email-attributed-web-sales/ - Translation Priorities: Optional The Business The Challenge Siloed dataScaling personalized experiencesIncreasing order value In today’s digital world, many companies rely heavily on technology to drive conversions. But there’s an emerging renaissance in conversational marketing. The team at Sally Europe has always believed in using data to determine what the customer wants. But, they struggled to align the right technology that could turn customer data into actionable and predictive insights. The Solution By focusing on the customer, what they truly want, and what needed to change for them to have a best-of-breed experience, Sally Europe was able to leverage conversational marketing and predictive recommendations to increase email-attributed web sales by 43% YoY and grow average translation value (ATV) by 19%. Total monthly sales attributed to digital communication channels grew by 20% overall. --- ### Cómo el reabastecimiento automático incrementó el ingreso proveniente de los clientes activos en un 94 % - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/ - Translation Priorities: Opcional La actividad Zoomalia es una tienda de mascotas digital líder en Francia y otros ocho países de Europa. El sitio web cuenta con el mayor catálogo de productos del mercado, con más de 30 000 recomendaciones y 10 marcas propias. En los últimos 10 años, la empresa ha experimentado un enorme crecimiento y su éxito se sostiene con más del 60 % de ventas netas en 2018 sin descuidar la satisfacción de sus clientes. El 96 % de los clientes de Zoomalia recomiendan la marca. El problema La dependencia del equipo de TI se interpone con los objetivos de marketingFalta de información o conocimientoAumento de las interacciones individuales Zoomalia creó de manera interna cada una de las herramientas logísticas y de comercio electrónico. A pesar de que la empresa creció e invirtió recursos para crear campañas para el equipo de marketing, el equipo de desarrollo no logró cumplir con los nuevos programas que solicitó el equipo de marketing. Asimismo, los asesores comerciales dependían del área de desarrollo para realizar los cambios necesario en cada campaña. Las métricas presentadas eran mínimas y no dejaban muy en claro qué había funcionado, qué les había gustado a los clientes y qué había generado la conversión. La empresa decidió dejarlo en manos de un especialista de la industria para liberar al equipo de TI e incorporó SAP Emarsys para darle más autoridad al equipo de marketing. Luego de un año en la plataforma, Zoomalia ya había automatizado y personalizado la experiencia completa del cliente, lo que le... --- ### Comment le réapprovisionnement automatique a augmenté les revenus de 94 % issus des clients actifs - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/ - Translation Priorities: Optional L’entreprise Zoomalia est l’un des leaders de vente en ligne en animalerie en France et à travers 8 autres pays européens. Le site web possède un très large catalogue avec plus de 30 000 références en nourriture, produits et accessoires pour animaux et 10 marques propres à Zoomalia. L’entreprise a connu une croissance impressionnante au cours des 10 dernières années et a pérennisé son succès avec un chiffre d’affaires de +60 % en 2018, tout en maintenant un niveau élevé de satisfaction client : 96 % des clients de Zoomalia recommandent la marque. Le défi Dépendance vis-à-vis de l’informatique Manque de données ou de renseignementsAdaptation des engagements one-to-one Zoomalia avait l’habitude de concevoir en interne chaque composante de l’e-commerce et de la logistique. Malgré la croissance des effectifs de l’entreprise et l’investissement des ressources dans l’élaboration de campagnes pour son équipe marketing, l’équipe de développement ne pouvait pas subvenir aux demandes de nouveaux programmes faites par le service marketing, eux-mêmes dépendants de l’équipe de développement pour les changements nécessaires à toutes les campagnes. Les indicateurs fournis étaient minimes et ne permettaient pas de savoir ce qui avait bien fonctionné, ce qui plaisait aux clients et ce qui les incitait à acheter. L’entreprise a décidé de faire confiance à un spécialiste du secteur pour libérer ses ressources informatiques et donner davantage de moyens à son équipe marketing en choisissant d’intégrer le programme SAP Emarsys. Après un an sur la plateforme, Zoomalia avait déjà automatisé et personnalisé l'ensemble de son parcours client, obtenant ainsi d'excellents résultats. L'équipe voulait pousser plus... --- ### Umsatzsteigerung bei aktiven Kund*innen um 94 % durch automatische Wiederaufstockung - Published: 2022-06-17 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/ - Translation Priorities: Optional Das Unternehmen Zoomalia ist ein führender französischer E-Commerce-Shop für Tierbedarf, der auch in acht weiteren europäischen Ländern tätig ist. Die Website hat mit über 30. 000 Artikeln und zehn Eigenmarken den größten Produktkatalog in Frankreich. Das Unternehmen verzeichnete in den letzten zehn Jahren beeindruckende Wachstumszahlen. Im Jahr 2018 setzte es mit einer Netto-Umsatzsteigerung von 60 % den Wachstumskurs fort. Gleichzeitig verzeichnet Zoomalia gleichbleibende Kund*innenzufriedenheit – 96 % aller Kund*innen würden das Unternehmen weiterempfehlen. Die Herausforderung IT-Abhängigkeit erschwerte das Erreichen von Marketingzielen Fehlende Daten oder Insights Erweiterung der 1:1-Engagements Zoomalia hat in der Vergangenheit sämtliche E-Commerce- und Logistik-Komponenten intern selbst entwickelt. Obwohl mehr Mitarbeiter*innen eingestellt und zusätzliche Ressourcen für die Entwicklung neuer Kampagnen bereitgestellt wurden, konnten die Entwickler*innen nicht mit den Forderungen nach neuen Marketingprogrammen Schritt halten. Zudem war das Marketingteam von Zoomalia bei Änderungswünschen von den hauseigenen Entwickler*innen abhängig. Es wurden nur wenige Metriken bereitgestellt und diese lieferten kaum Einblicke zu Performances, Vorlieben der Kund*innen oder zu den Gründen für Konversionen. Das Unternehmen entschied sich schließlich für die Zusammenarbeit mit dem Branchenspezialisten SAP Emarsys – was nicht nur die hauseigene IT-Abteilung langfristig entlastete, sondern auch die Möglichkeiten des Marketingteams nachhaltig verbesserte. Bereits nach einem Jahr mit der SAP Emarsys Platform, war die Automatisierung und Personalisierung der kompletten Customer Journey abgeschlossen und Zoomalia konnte beeindruckende Ergebnisse verbuchen. Das Team von Zoomalia wollte die Personalisierung innerhalb der eigenen Marketingaktivitäten erhöhen, und Kund*innen z. B. rechtzeitig darauf hinweisen, dass ihr Vorrat an Hundefutter bald zur Neige ginge. Doch schon bald wurde klar, dass es nicht... --- ### How Auto Replenishment Increased Active Customer Revenue 94% > Learn about increasing active customer revenue by 94% through an effective auto-replenishment strategy with Emarsys. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/how-auto-replenishment-increased-active-customer-revenue-94/ - Translation Priorities: Optional The Business Zoomalia is a leading e-commerce pet shop in France and eight other European countries. The website has the largest product catalog in France with more than 30,000 references and 10 owned brands. The company has delivered impressive growth over the last 10 years and has been sustaining its success with a +60% net sales in 2018 while maintaining high customer satisfaction — 96% of Zoomalia’s clients recommend the brand. The Challenge IT dependencies hindered marketing goals Lack of data or insightsScaling 1:1 engagements Zoomalia had a history of building every e-commerce and logistic component internally. Despite growing their team and investing resources into building campaigns for their marketing team, the development team couldn’t keep up with marketing’s requests for new programs, and marketers were dependent on the development team for changes needed for every campaign. The metrics provided were minimal and didn’t shed much light on what had performed well, what appealed to clients, and what led the customer to convert. The company decided to trust an industry specialist to free their IT resources and empower their marketing team by choosing to onboard SAP Emarsys. After one year on the platform, Zoomalia had already automated and personalized their entire customer journey achieving great results. The team wanted to push personalization further to prevent clients from running out of dog food by reminding them on a 1-to-1 level when they would need to place their re-order. They quickly realized that they could not make these calculations at scale for... --- ### Más personalización, más retención y más ingresos a través de la captación de clientes omnicanal basada en inteligencia artificial - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/ - Translation Priorities: Opcional El cliente Fundada en 1985, City Beach se ha consolidado como el principal minorista de moda juvenil de Australia. En la actualidad, la empresa ha crecido hasta tener más de 70 tiendas físicas y 1,4 millones de contactos en su base de datos y, gracias a la transformación digital, sigue incrementando sus ingresos tanto en las tiendas físicas como en línea. Sin embargo, en medio de este rápido crecimiento, la capacidad de la marca para establecer y mantener relaciones duraderas y significativas con sus clientes se ha estancado. Para fortalecer las relaciones con los clientes, evitar la pérdida de clientes e impulsar la repetición de las compras, CIty Beach necesitaba ayuda para escalar su negocio y lograr un compromiso omnicanal individualizado. El desafío Datos aisladosConstruir una visión integral del clienteAumentar la personalización y la retenciónEjecutar canales múltiples City Beach estaba interesada en crear perfiles de clientes unificados que incluyeran todo el comportamiento de compra tanto en línea como en persona de un cliente y su historial de compras. Esto le permitiría a la marca entender mejor el verdadero LTV de sus clientes, así como en qué punto del ciclo de vida del cliente se encuentran. A medida que la base de datos de clientes de City Beach se ampliaba rápidamente junto con el crecimiento de su negocio, resultaba cada vez más difícil tratar a sus más de 1 000 000 de clientes de forma individual. Para resolver este problema, City Beach trató de convertir sus datos en información procesable segmentando su audiencia según los... --- ### Plus de personnalisation, de rétention et de revenus grâce à l’engagement client omnicanal alimenté par IA - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/ - Translation Priorities: Optional L’entreprise Fondée en 1985, City Beach est aujourd’hui le premier vendeur australien de vêtements pour jeunes. L’entreprise compte plus de 70 magasins physiques et 1,4 million de contacts dans sa base de données, et continue d’augmenter ses revenus en ligne et en magasin grâce à une conversion digitale. En dépit de cet essor, la marque stagne dans la création et l’entretien de relations à long terme avec ses clients. Pour renforcer ses relations clients, empêcher l’attrition et générer des achats récurrents, City Beach avait besoin d’aide pour s’adapter et parvenir à un engagement omnicanal one-to-one. Le défi Décloisonner les donnéesCréer une vue complète du clientModuler la personnalisation et la rétentionOptimiser le marketing multicanal City Beach était intéressée par la création de profils clients unifiés qui réunissent tous les comportements et les historiques d’achat d’un client donné, en ligne et hors ligne. Cela lui permettrait effectivement de mieux comprendre la valeur vie réelle des clients et leur stade dans le cycle de vie. La base de données de City Beach ayant grandi en même temps que l’entreprise, il est devenu de plus en plus dur de traiter le million de clients comme des individus. Pour résoudre ce problème, City Beach a cherché à valoriser ses données en renseignements exploitables, en segmentant leur audience selon les cycles de vie client, la valeur vie client et le RFM. Forte de cette nouvelle stratégie de rétention, City Beach avait encore besoin d’une technologie pour automatiser les expériences personnalisées à grande échelle. Avec une telle... --- ### Mehr Personalisierung, mehr Kund*innenbindung und mehr Umsatz durch AI-gestütztes Omnichannel Customer Engagement - Published: 2022-06-17 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/ - Translation Priorities: Optional Das Unternehmen City Beach wurde 1985 gegründet und entwickelte sich zwischenzeitlich zu Australiens führendem Einzelhändler für Jugendmode. Heute ist das Unternehmen auf über 70 Filialen und 1,4 Millionen Datenbankkontakte angewachsen. Durch die digitale Transformation gelang es der Marke, ihren Umsatz sowohl in den Filialen als auch online zu steigern. Doch trotz des rasanten Wachstums ist die Fähigkeit der Marke, dauerhafte, bedeutungsvolle Beziehungen zu ihren Kund*innen aufzubauen (und zu erhalten), ins Stocken geraten. Um die Beziehungen zur eigenen Kundschaft zu stärken, Kund*innenabwanderung zu verhindern und Wiederholungskäufe zu fördern, benötigte City Beach Unterstützung bei der Skalierung seines Geschäfts. Ziel sollte es dabei sein, personalisiertes 1:1 Omnichannel Engagement zu erreichen. Die Herausforderung Isolierte DatenEine ganzheitliche Sicht auf Kund*innen gewinnenPersonalisierung und Kund*innenbindung skalierenKanalübergreifende Ausführung City Beach suchte nach einer Möglichkeit, ganzheitliche Kund*innenprofile zu erstellen, die das gesamte Online- und Offline-Kaufverhalten und die Kaufhistorie individueller Kund*innen zusammenführten. So wollte die Marke ein besseres Verständnis des tatsächlichen LTV der eigenen Kund*innen gewinnen und erkennen, in welcher Phase des Kund*innenlebenszyklus sich diese gerade befinden. Da die Kund*innendatenbank von City Beach mit dem Wachstum des Unternehmens in kurzer Zeit stark an Größe gewann, wurde es immer schwieriger, die über 1. 000. 000 Kund*innen als Einzelpersonen zu behandeln. Zur Lösung dieses Problems versuchte City Beach, seine Daten in Actionable Insights zu verwandeln. Dazu segmentierte es seine Zielgruppe nach Customer Lifecycles, Lifetime Value und RFM. Nachdem eine neue Kund*innenbindungsstrategie entwickelt wurde, benötigte das Unternehmen eine Technologie, mit der sich personalisierte Erlebnisse in großem Umfang automatisieren ließen. Angesichts der zahlreichen Points-of-Sale und Service-Touchpoints, die von... --- ### More Personalization, More Retention, and More Revenue through AI-Powered Omnichannel Customer Engagement > Explore the impact of AI-powered omnichannel customer engagement on personalization, retention, and revenue with SAP Emarsys. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/more-personalization-more-retention-and-more-revenue-through-ai-powered-omnichannel-customer-engagement/ - Translation Priorities: Optional The Business Founded in 1985, City Beach has established itself as Australia’s premier youth fashion retailer. Today, the business has grown to 70+ physical stores and 1. 4 million database contacts, and through digital transformation, continues to accelerate both in-store and online revenue. However, amidst this rapid growth, the brand’s ability to establish and sustain lasting, meaningful relationships with their customers has plateaued. To strengthen customer relationships, prevent customer churn, and drive repeat purchases, CIty Beach needed help scaling their business to achieve 1:1 omnichannel engagement. The Challenge Siloed DataBuild Complete View of the CustomerScale personalization and retentionExecuting cross-channel City Beach was interested in creating unified customer profiles that would merge all of a customer’s online and offline shopping behavior and purchase history. This would allow the brand to better understand their customers’ true LTV, as well as where they are in the customer lifecycle. As City Beach’s database of customers rapidly expanded alongside the growth of their business, it became more and more difficult to treat their 1,000,000-plus customers as individuals. To solve this problem, City Beach sought to turn their data into actionable insights by segmenting their audience according to customer lifecycles, lifetime value, and RFM. With their new retention strategy in hand, City Beach needed the technology to automate personalized experiences at scale. With so many points of sale and customer service touchpoints to maintain, City Beach was looking for a single marketing platform that would enhance their ability to retarget through their CRM channel and integrate... --- ### Promoción de la interacción en el ciclo de vida de los nuevos compradores y de los segmentos inactivos - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/boosting-lifecycle-engagement-for-first-time-buyers-and-inactive-segments/ - Translation Priorities: Opcional El cliente Outnorth es una tienda online que posee y vende marcas escandinavas de actividades al aire libre. La empresa representa la calidad, el diseño y la funcionalidad por excelencia. Con presencia en Internet desde 2005, las raíces de Outnorth se remontan a 1926. Es un socio de distribución de marcas de renombre que ofrece pagos seguros y envíos a todo el mundo. El desafío Entender mejor a los clientesAumentar la eficiencia del pequeño equipoComprender y optimizar el rendimiento de las campañas Cuando Outnorth buscaba un nuevo proveedor, su objetivo inicial era encontrar una solución que les permitiera empezar a crear campañas más dinámicas que mejoraran su productividad y su capacidad de personalizar la comunicación con los clientes. Después de investigar varias opciones, el principal requisito del equipo de marketing era dar sentido a los datos revelando información sobre los tipos de clientes y sus comportamientos de compra para luego inyectar esa información a su estrategia de marketing. Outnorth también quería abandonar las listas de envío genéricas, segmentar los datos según los distintos perfiles de clientes y empezar a crear estrategias individuales para dirigirse a ellos. La amplia naturaleza de su anterior mecanismo de segmentación no proporcionaba la clase de interacción por email que veían en su sitio web. El equipo de marketing necesitaba identificar y segmentar a sus usuarios para maximizar la relevancia sin sobrecargar sus propios recursos de marketing. Outnorth necesitaba la capacidad de ver el rendimiento de sus campañas de email, incluyendo el valor y el aumento... --- ### Stimuler l'engagement dans le cycle de vie pour les nouveaux acheteurs et les segments inactifs - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/boosting-lifecycle-engagement-for-first-time-buyers-and-inactive-segments/ - Translation Priorities: Optional L'entreprise Outnorth, spécialiste dans l’équipement d’activités de plein air, possède une boutique en ligne offrant des produits de marques scandinaves de grande qualité, ainsi que d’un excellent design et fonctionnalité. Fondé en 1926, Outnorth opère dorénavant sur son site e-commerce depuis 2005, agissant en tant que partenaire de la distribution de marques réputées sur le marché, avec une plateforme qui propose un paiement sécurisé et une expédition dans le monde entier. Le défi Mieux connaître les clientsUne petite équipe à l'efficacité croissanteComprendre et optimiser les performances des campagnes Lorsque Outnorth était à la recherche d'un nouveau prestataire, son objectif initial était de trouver une solution qui lui permettrait de commencer à créer des campagnes plus dynamiques qui amélioreraient sa productivité et sa capacité à personnaliser la communication avec les clients. Après avoir étudié plusieurs options, l'équipe de marketing avait pour principale exigence de donner un sens aux données en révélant des informations sur les types de clients et les comportements d'achat, afin d'en tirer un meilleur stratège marketing. Outnorth souhaitait également s'éloigner des listes d'envoi génériques, segmenter les données en fonction de ses différents types de clients et commencer à élaborer des stratégies individuelles pour cibler les clients. Le contenu général des emails et leur capacité de ciblage antérieures ne produisaient pas le niveau d'engagement souhaité par rapport à celui observé sur leur site Internet. L'équipe marketing devait être en mesure d'identifier et de segmenter les utilisateurs afin de maximiser la pertinence sans pour autant puiser dans ses propres ressources... --- ### Boosting Lifecycle Engagement for First-Time Buyers and Inactive Segments > Understand strategies for boosting lifecycle engagement for first-time buyers and inactive segments with SAP Emarsys. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/boosting-lifecycle-engagement-for-first-time-buyers-and-inactive-segments/ - Translation Priorities: Optional The Business Outnorth is an online store which owns and sells Scandinavian outdoor/activity brands. The company represents quality, design, and excellent functionality. With an online presence since 2005, Outnorth’s roots trace back to 1926. It is a well-known distribution partner for name brands that offers secure safe payment and worldwide shipping. The Challenge Understand more about customersGrowing efficiency small teamUnderstand and optimize campaign performance When Outnorth was looking for a new provider, their initial goal was to find a solution that would enable them to start creating more dynamic campaigns that would improve their productivity and ability to personalize customer communication. After researching various options, the marketing team’s main requirement was to make sense of the data by revealing information about customer types and shopping behaviors to then infuse their marketing strategy with those insights. Outnorth also wanted to move away from generic send lists, segment data according to their different customer types, and start building individual strategies to target customers. The broad nature of their previous targeting capabilities wasn’t delivering the kind of engagement via email that they were seeing on their website. The marketing team needed to be able to identify and segment their users to maximize relevance without stretching their own marketing resources. Outnorth needed the ability to see how well their email campaigns were performing, including the value and uplift that email delivered. A product range of more than 11,000 items combined with standard newsletter blasts meant that the marketing team had a hard time pinpointing... --- ### Améliorer l’expérience client de la conversion à la satisfaction - Published: 2022-06-17 - Modified: 2025-01-10 - URL: https://emarsystest.com/fr/why-emarsys/success-stories/ameliorer-lexperience-client-de-la-conversion-a-la-satisfaction/ - Translation Priorities: Optional L'entreprise ORNIKAR est le leader de l’auto-école en ligne, une réelle alternative à la filière traditionnelle. La mission d’ORNIKAR est de rendre l’examen du permis de conduire moins cher et son apprentissage plus agréable. Véritable champion de la FrenchTech, ORNIKAR offre une formation en ligne 24h/24 7jours/7 pour le code de la route permettant d’obtenir l’examen pour moins de 30 euros. Avec la réservation des heures de conduite faite directement sur la plateforme Internet, ORNIKAR compte déjà plus de 1 500 000 d’utilisateurs et des candidats ultra-satisfaits! L’objectif d’ORNICAR est d’aller plus loin avec l’optimisation omnicanal avec pour objectif de multiplier par 2 le taux d’ouverture des campagnes marketing tout en maitrisant la délivrabilité, de convertir les prospects par +20%, de mieux gérer l’abandon entre l’inscription et le passage du code, enfin d’assurer une conversion des diplômés code vers la conduite. C’est par et avec l’acquis de confiance obtenu par un accompagnement personnalisé et constant qu’ORNIKAR souhaite l’engagement et le succès de leurs candidats et les diriger vers l’achat d’autres produits. La solution Télécharger l’intégralité du témoignage client ci-dessous. --- ### Equilibrar la automatización con el marketing guiado por personas para crear una estrategia de CRM galardonada - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/balancing-automation-with-human-led-marketing-to-create-an-award-winning-crm-strategy/ - Translation Priorities: Opcional El cliente A partir de un préstamo de tarjeta de crédito de £3,000, Bulk™ se ha convertido en una de las marcas de nutrición activa más grandes y de más rápido crecimiento en el mundo. Solo en 2021, la compañía entregó más de 10 millones de productos a clientes que buscaban apoyo para su camino hacia la salud y la forma física. La solución La administración de las relaciones con los clientes es imprescindible para el éxito y la lealtad hacia las marcas, así como para la retención del consumidor. Para garantizar y fortalecer sus relaciones con los clientes, Bulk quería entenderlos mejor y crear procesos de compra simplificados con base en la tecnología. Para lograr esto, necesitaban equilibrar la automatización con las técnicas de marketing guiadas por humanos. Al alinear los objetivos de acondicionamiento físico de sus clientes con los patrones de comportamiento en línea, utilizar técnicas tradicionales de RFM e incorporar conocimientos tecnológicos, Bulk consiguió generar una estrategia de CRM premiada que incrementó la retención de clientes y amplió los resultados comerciales. --- ### Le juste équilibre entre automatisation et ressources marketing pour créer une stratégie CRM performante - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/balancing-automation-with-human-led-marketing-to-create-an-award-winning-crm-strategy/ - Translation Priorities: Optional L’entreprise Parti d'un simple prêt de 3 000 £ sur une carte de crédit, Bulk™ est devenu l'une des marques très importante de nutrition pour le sport et le bien-être avec la plus forte croissance au monde. En 2021, l'entreprise a vendu plus de 10 millions de produits santé et de remise en forme, à tous ceux désireux d’entretenir leur santé et leur forme physique. La solution La gestion de la relation client est impérative pour le succès d'une marque, sa fidélisation et la rétention des consommateurs. Pour préserver et renforcer ses relations clients, Bulk souhaitait mieux les appréhender et créer des expériences clients simplifiées via la technologie. Pour y parvenir, elle devait trouver un équilibre entre l'automatisation et les ressources de l'équipe marketing. En associant les objectifs de remise en forme de ses clients aux comportements observés en ligne, en appliquant les techniques traditionnelles RFM (segmentation client) et en intégrant des données technologiques, Bulk a pu créer une stratégie CRM gagnante accroissant ainsi la rétention des clients et les revenus de la compagnie. --- ### Mit kreativem Marketing und effizienter Automation zu einer preisgekrönten CRM-Strategie - Published: 2022-06-17 - Modified: 2023-01-13 - URL: https://emarsystest.com/why-emarsys/success-stories/balancing-automation-with-human-led-marketing-to-create-an-award-winning-crm-strategy/ - Translation Priorities: Optional Das Unternehmen Die Geschichte von Bulk™ begann mit einem Kreditkartendarlehen in Höhe von 3. 000£. Inzwischen hat sich das Unternehmen zu einer der größten und am schnellsten wachsenden Marken für Sporternährung weltweit entwickelt. Allein im Jahr 2021 lieferte das Unternehmen mehr als 10 Millionen Produkte an Kund*innen, die mehr für ihre Gesundheit und Fitness tun wollten. Die Lösung Customer Relationship Management ist für Markenerfolg, Markentreue und Kund*innenbindung ein entscheidender Faktor. Bulk wollte die Beziehungen zu seiner Kundschaft sichern und stärken. Das Unternehmen hatte es sich deshalb zum Ziel gesetzt, wertvolle Insights zu seinen Kund*innen zu gewinnen und mithilfe von Technologie vereinfachte Customer Journeys zu schaffen. Um dies zu erreichen, musste ein Gleichgewicht zwischen Automation und manuell gesteuerten Marketingstrategien gefunden werden. Als Bulk die Fitnessziele seiner Kund*innen nach deren Online-Verhaltensmustern ausrichtete, traditionelle RFM-Methoden einsetzte und technologische Erkenntnisse einbezog, konnte das Unternehmen seine preisgekrönte CRM-Strategie entwickeln. Dies führte schließlich zu einer höheren Kund*innenbindung und besseren Geschäftsergebnissen. --- ### Balancing Automation With Human-Led Marketing to Create an Award-Winning CRM Strategy > Learn how balancing automation with human-led marketing creates an award-winning CRM strategy with SAP Emarsys. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/balancing-automation-with-human-led-marketing-to-create-an-award-winning-crm-strategy/ - Translation Priorities: Optional The Business Beginning with just a £3,000 credit card loan, Bulk™ has become one of the largest and fastest-growing active nutrition brands in the world. In 2021 alone, the company delivered more than 10 million products to customers looking to support their health and fitness journey. The Solution Customer relationship management is imperative to brand success, brand loyalty, and consumer retention. To secure and strengthen their customer relationships, Bulk wanted to better understand their customers, and create more simplified customer journeys using technology. To achieve this, they needed to balance automation with human-led marketing techniques. By aligning their customer’s fitness goals to online behavioral patterns, utilizing traditional RFM techniques, and incorporating technological insights, Bulk was able to create an award-winning CRM strategy that increased customer retention and improved business outcomes. --- ### Desarrollar la mejor experiencia de cliente híbrida de su clase en todos los canales - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/ - Translation Priorities: Opcional El cliente CUE Clothing Co. es una empresa orgullosamente australiana líder en la industria de la moda al por menor. Al mejorar su ecosistema omnicanal, CUE se esfuerza por crear experiencias de cliente personalizadas e híbridas a través de todos los canales. El desafío Datos aislados en todos los canalesEscalar experiencias personalizadasCX incoherenteAumente la retención Antes de la pandemia, en colaboración con SAP Emarsys, CUE ya había implementado plenamente su plataforma de comercio electrónico unificado, que les proporcionaba una valiosa visión única de sus clientes e inventario. Sin embargo, esto era sólo el comienzo. CUE adoptó una visión audaz, la de realizar el "Comercio en cualquier lugar". Querían acortar la distancia entre el comercio físico y el digital. Para ello, debían ser capaces de integrar la información de los clientes desde y hacia múltiples puntos de contacto para ofrecer experiencias personalizadas relevantes que convirtieran la interacción en ventas. La solución El estudio de caso en vídeo muestra cómo utilizaron una serie de nuevas iniciativas para ofrecer la mejor experiencia híbrida de su clase, entre las que se incluyen: Plataforma de estilismo basada en vídeo para sesiones de estilismo personalizadasListas de deseos multicanal que pueden utilizarse en programas de marketing como "Caída de precio", "Reposición de existencias" y "Nuevo en el catálogo"La capacidad de vender cualquier producto desde cualquier lugar a través de cualquier punto de contacto --- ### Optimiser l’expérience client hybride sur tous les canaux - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/ - Translation Priorities: Optional L'entreprise CUE Clothing Co. basée en Australie, est un leader du secteur de la mode retail. Recemment médaillé « Best Business Selling Online » ainsi que « Best Multichannel Retailer », CUE se veut à la pointe de l’innovation dans sa stratégie digitale avec une expérience client plus personnalisée et hybride tout en améliorant son écosystème omnicanal. Le défi Décloisonner les données des différents canauxPersonnaliser l’expérience clientHomogénéiser l’expérience clientAméliorer la rétention Un premier partenariat avec SAP Emarsys avait permis à CUE de mettre en œuvre une plateforme e-commerce unifiée, ce qui lui avait permis d'avoir une complète et précise de ses clients et de ses stocks. L’ambition ne s’arrêtait pas là ! Si l’un de leur motto est de toujours « To Be On Target », CUE avait une vision encore plus audacieuse : assurer le « commerce partout ». L'entreprise voulait combler le fossé entre le retail physique et le retail digital. Pour ce faire, elle avait besoin d'intégrer des informations sur les clients à partir de différents points de contact afin d'offrir des expériences personnalisées et pertinentes et de convertir l'engagement client en achats. La solution La vidéo d'étude de cas illustre la façon dont l'entreprise a utilisé un éventail de nouvelles initiatives pour offrir une expérience hybride optimale, notamment : Une plateforme de stylisme vidéo pour des séances de stylisme personnaliséesDes listes de souhaits multicanales pouvant être utilisées dans le cadre de programmes marketing tels que Baisse des prix, De retour en stock et Nouveau en stockLa... --- ### Building a Best In-Class Hybrid Customer Experience Across All Channels > Discover how to build a best-in-class hybrid customer experience across all channels using SAP Emarsys. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/ - Translation Priorities: Optional The Business CUE Clothing Co. is a proudly Australian-owned leader in the retail fashion industry. By enhancing their omnichannel ecosystem, CUE strives to build personalized, hybrid customer experiences across all channels. The Challenge Silioed data across channelsScaling personalized experiencesInconsistent CXIncreasing retention In partnership with SAP Emarsys, CUE had already fully implemented their unified e-commerce platform prior to the pandemic, which gave them an invaluable single view of their customers and inventory. However, this was just the start. CUE had a bold vision: to achieve ‘Commerce Anywhere’. They wanted to bridge the gap between physical and digital retail. To do this, they needed to integrate customer insights across multiple touchpoints to deliver relevant personalized experiences that convert engagements into sales. The Solution The video case study shows how they used a host of new initiatives to provide a best-in-class hybrid experience which include: Video-based styling platform for personalized styling sessions Multichannel wish lists which could be used within marketing programs like “Price Drop,” “Back in Stock” and “New in Stock” The ability to sell any product from any location through any touchpoint  --- ### El poder de la personalización centrada en el cliente: +25 % de ingresos en cinco semanas - Published: 2022-06-17 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/ - Translation Priorities: Opcional El cliente El Grupo Salling es el mayor comerciante al por menor de Dinamarca, compuesto por supermercados, tiendas, tiendas digitales, cafeterías, restaurantes y una variedad de marcas únicas y reconocidas. El desafío Con el uso de los datos aislados en todos los canalesCon la personalización a gran escalaCon la ejecución de campañas en todos los canalesCon el aumento de la escala y la eficiencia ¿Cómo podemos emplear los datos para concentrarnos integralmente en los clientes? Puedes tener todo bien preparado, incluyendo la estrategia digital, nuevas oportunidades de negocios, consentimiento, clientes y datos, pero sin las personas y herramientas adecuadas, no alcanzarás tus objetivos de marketing. Salling Group deseaba centrarse más en el cliente y ofrecer experiencias personalizadas a todos y cada uno de los consumidores. Para conseguirlo, Salling Group necesitaba captar a sus clientes ofreciéndoles el producto correcto al precio, hora y canal adecuado para garantizar que volvieran. --- ### Le pouvoir de la personnalisation centrée client : +25 % de revenus en cinq semaines - Published: 2022-06-17 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/ - Translation Priorities: Optional L'entreprise Plus d’un siècle après l’ouverture de sa boutique de draps à Aarhus, Danemark par son fondateur originel Ferdinand Salling, Salling Group est depuis devenu un groupe international s’imposant sur le marché de la grande distribution. La diversité de ses activités inclut supermarchés, magasins physiques et online, cafés et restaurants. La préoccupation principale du groupe est centrée sur le client afin d'améliorer leur quotidien en rendant accessible à tous leurs produits et services tout en garantissant les meilleurs prix possibles. Netto a été le premier magasin discount au Danemark (1981). Aujourd'hui, la chaîne est devenue internationale. The Challenge Décloisonner les Données des différents canaux Personnaliser les contenu Optimiser le marketing multicanalContenu pertinent pour fidéliser et augmenter les revenus Comment véritablement utiliser vos données et devenir plus centré sur le client ? Vous pouvez tout préparer ; une stratégie digitale, de nouvelles opportunités commerciales, le consentement, les clients et les données. Cependant, si vous n'avez pas les bonnes personnes et les bons outils en place, vous n'atteindrez pas vos objectifs marketing ultimes. Salling Group cherchait à être plus centré client et à offrir des expériences personnalisées à chaque consommateur. Pour ce faire, il lui fallait proposer à ses clients le bon produit, au bon prix, au bon moment et par le bon canal, afin de les inciter à revenir. --- ### The Power of Customer-Centric Personalization: +25% Revenue in Five Weeks > Discover the power of customer-centric personalization, achieving a 25% revenue increase in five weeks with SAP Emarsys. - Published: 2022-06-17 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/the-power-of-customer-centric-personalization-25-revenue-in-five-weeks/ - Translation Priorities: Optional The Business Salling Group is Denmark's largest retailer, made up of supermarkets, stores, webshops, coffee bars, restaurants, and a variety of unique and well-known brands. The Challenge Siloed data across channelsScaling personalizationExecuting cross-channelIncreasing scale and efficiency How do you actually make use of your data and become more customer-centric? You can have everything prepared, including digital strategy, new business opportunities, consent, customers, and data, but without the right people and tools in place, you will not reach your ultimate marketing goals. Salling Group wanted to be more customer-centric and provide tailored, individualized experiences to each and every consumer. To do this, Salling Group needed to engage their customers with the right product at the right price, time, and channel to keep them coming back. --- ### 阿迪达斯旗下品牌 adidas Running App利用实时触发提供 个性化内容 > 了解阿迪达斯旗下品牌 adidas Running App 如何实现营销活动效率提升超过 300% - Published: 2022-06-17 - Modified: 2025-02-03 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/ - Translation Priorities: Optional 企业简介  作为阿迪达斯旗下品牌，adidas Running App 致力于通过体育运动改变超过 1. 65 亿用户的生活。他们努力通过阿迪达斯的跑步和训练APP， 为全球社区用户提供最佳的使用体验。 面临的挑战 跨渠道执行扩展个性化服务 不同的情境体验 多个国家/地区和语言 阿迪达斯旗下品牌 adidas Running App 在全球拥有大量活跃用户，这些用户使用各种设备，通过各种渠道和 APP 展开互动。该公司希望整合面向用户的营销活动，提供完美的健身体验。他们需要一个能够实时处理大量活动数据的系统，以便在订阅者训练时触发有意义且相关的反馈。 解决方案 SAP Emarsys 营销平台的实时捕获、分析和执行功能完美地满足了 adidas Running App 的需求。adidas Running App 可以透过我们平台强大的跨渠道自动化功能以及高度易用的界面，向客户提供有吸引力的个性化内容，从而轻松管理其数字营销战略，实现预定的目标。 --- ### Cómo adidas Running App utiliza desencadenantes en tiempo real para ofrecer contenidos personalizados > Escuche historias de éxito de clientes de Emarsys que han utilizado nuestra plataforma de interacción con el cliente para hacer crecer su negocio. - Published: 2022-06-17 - Modified: 2025-02-03 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/ - Translation Priorities: Opcional El cliente Como parte de la familia Adidas, adidas Running App aspira a cambiar la vida de más de 165 millones de usuarios por medio del deporte. Se dedican a ofrecer la mejor experiencia de usuario a su comunidad mundial con las aplicaciones adidas Running y adidas Training. El desafío Ejecución a través de todos los canalesPersonalización a escalaExperiencias contextualesVarios países e idiomas Con una enorme base de usuarios activos internacionales que interactúan mediante diversos dispositivos, canales y aplicaciones, adidas Running App quería consolidar la comunicación con sus usuarios y ofrecer la experiencia de fitness perfecta. Necesitaban un sistema capaz de procesar enormes cantidades de datos de actividad en tiempo real, a fin de activar comentarios relevantes y atractivos a medida que los suscriptores se entrenaban. La solución Las funciones de captura, análisis y ejecución en tiempo real de la plataforma de marketing de SAP Emarsys se ajustaban perfectamente a las necesidades de adidas Running App. Con una poderosa automatización multicanal, disponible a través de una interfaz sumamente accesible, adidas Running App puede gestionar fácilmente sus estrategias de marketing digital para cumplir con sus objetivos utilizando contenido atractivo y personalizado para los clientes. --- ### Comment adidas Running App capitalise sur les déclencheurs en temps réel pour véhiculer un contenu personnalisé > Écoutez les témoignages de clients Emarsys qui ont utilisé notre plateforme d'engagement client pour développer leur activité. - Published: 2022-06-17 - Modified: 2025-02-03 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/ - Translation Priorities: Optional L'entreprise Dans le cadre de la famille Adidas, adidas Running App s'efforce de changer la vie de plus de 165 millions d'utilisateurs à travers le sport. Ils se consacrent à offrir la meilleure expérience utilisateur à leur communauté mondiale avec adidas Running App et les applications adidas Training. Le défi Exécution multicanalePersonnaliser l’expérience clientExpériences adaptées et pertinentesMarché International et multilingue Bénéficiant d'une base de données internationale d'utilisateurs actifs interagissant via différents appareils, canaux et application, adidas Running App souhaitait consolider la communication avec ses utilisateurs et leur offrir une expérience de fitness en adéquation avec leur besoin. Pour cela, il lui fallait disposer d'un système capable de traiter d'énormes quantités de données d'activité en temps réel afin de déclencher des messages pertinents et engageants tout au long de l'entraînement des abonnés. La solution Les capacités de capture, d'analyse et d'exécution en temps réel de la Plateforme Marketing SAP Emarsys correspondaient parfaitement aux besoins de adidas Running App. Bénéficiant d'une puissante automatisation multicanale, dans une interface très conviviale, adidas Running App a pu facilement gérer ses stratégies de marketing digital pour atteindre ses objectifs en proposant un contenu personnalisé et percutant. --- ### How adidas Running App Uses Real-Time Triggers to Deliver Personalized Content > See how adidas Running uses SAP Emarsys for real-time marketing triggers, delivering personalized content to enhance user engagement. - Published: 2022-06-17 - Modified: 2025-02-03 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adidas-running-app-uses-real-time-triggers-to-deliver-personalized-content/ - Translation Priorities: Optional The Business As part of the adidas family, adidas Running app strives to change the lives of their 165+ million users through sports. They’re dedicated to providing the best user experience to their worldwide community with adidas Running app and adidas Training apps. The Challenge Cross-channel executionScaling personalizationContextual experiencesMultiple countries and languages With an international active user base engaging across devices, channels, and apps, adidas Running app wanted to consolidate communication for their users and provide the perfect fitness experience. They needed a system capable of processing huge amounts of activity data in real time so that relevant and engaging feedback would be triggered as subscribers trained. The Solution The real-time capture, analysis, and execution capabilities of the SAP Emarsys marketing platform perfectly matched adidas Running app’s needs. With powerful cross-channel automation, available via a highly accessible interface, adidas Running app could easily manage their digital marketing strategies to meet objectives using engaging and personalized content.   --- ### 在采用后的 6 个月内，线上收入增长15% > 了解 Love, Bonito 如何在采用 SAP Emarsys 后的 6 个月内，实现15% 的线上收入增长 - Published: 2022-06-16 - Modified: 2023-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/ - Translation Priorities: Optional 企业简介  Love, Bonito最初是一家服装电商品牌，如今已成功转型为面向广大女性消费者的线上线下零售企业。Love, Bonito在东南亚的四个国家拥有 15 家实体店，并为客户提供卓越的全渠道个性化服务体验，覆盖了从获取客户到保留客户的每个阶段。 面临的挑战 孤岛数据团队规模小，难以扩展个性化服务 脱节的技术体系 难以执行一致的跨渠道活动 在与 SAP Emarsys 合作之前，Love, Bonito 的技术体系各自为政、互不整合，阻碍了他们提供优质客户体验的能力。由于技术限制，他们在客户生命周期的每个阶段都无法游刃有余地开展个性化的数字营销活动。 团队需要花费大量时间和资源才能进行基础的电子邮件营销项目，而且他们缺乏客户和营销分析洞察，难以做出明智的战略决策。 脱节的技术体系导致他们无法在关键的客户接触点开展个性化营销活动（超过 60% 的客户在转化前会在 4 个或更多接触点接触到 Love, Bonito的品牌）。零售商需要一个单一、统一的平台来支持可扩展性以及未来增长计划。 解决方案 在选择 SAP Emarsys 并快速实施系统后，Love, Bonito 能够通过以下这些方式加速实现业务成果，并优化客户获取和客户保留的目标： 效果 通过提供与渠道无关、以客户为中心的个性化服务，Love, Bonito 提高了客户获取率、增加了潜在客户转化率，还优化了广告支出回报率。由于购买频率和现有客户的平均订单价值增加，客户保留率也得到大幅提高。在 6 个月内，他们实现了以下目标： . block-statistics . statistics-list-item-label {font-size: 16px! important} --- ### Online Revenue Growth by 15% within 6 Months of Adoption > Uncover how Love Bonito achieved a 15% growth in online revenue within 6 months of adopting SAP Emarsys' solutions. - Published: 2022-06-16 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/online-revenue-growth-by-15-within-6-months-of-adoption/ - Translation Priorities: Optional The Business Love, Bonito began as an online blog shop and has transformed the women’s online and offline shopping experience. With 15 stores across four Southeast Asian countries, the brand delivers superior omnichannel personalization from acquisition to retention. The Challenge Siloed dataScaling personalization with a small teamDisjointed tech stackConsistent, cross-channel execution Before SAP Emarsys, Love, Bonito’s siloed and unintegrated technology stack hampered their ability to provide a quality customer experience. Their ability to personalize digital communications across each stage of the lifecycle was handicapped by tech constraints. Basic email programs took too much time and resources to for the team to activate and they lacked the customer and marketing analytics to inform strategic decision making. Their disjointed tech stack also lead to an inability to personalize communications across key customer touchpoints (more than 60% of customers encounter four or more touchpoints with Love, Bonito’s brand before converting). The retailer needed a single platform to support scalability and future growth plans. The Solution Following a quick implementation after choosing SAP Emarsys, Love, Bonito was able to accelerate business outcomes and optimize their acquisition and retention goals by: The Impact Through channel-agnostic customer-centric personalization, Love, Bonito improved customer acquisition, increased lead conversion and optimized return on advertising spend. Retention was improved by increasing purchase frequency and average order value from existing customers. Within 6 months, they achieved: --- ### Prevención de la pérdida de clientes mediante el uso de IA procesable - Published: 2022-06-16 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/ - Translation Priorities: Opcional Usar IA procesable para escalar la personalización 1:1, reducir el abandono y optimizar los resultados BrandAlley tenía un problema: el equipo de marketing conseguía ver cuando los clientes estaban inactivos en su ciclo de vida, pero cuando obtenían la información, ya era demasiado tarde. Vea este corto video para descubrir como BrandAlley cambió del marketing reactivo al proactivo. La IA de SAP Emarsys les permitió conectarse automáticamente con los clientes en el momento justo en que era más probable que cambiaran de opinión, así como con los clientes justo cuando estaban preparados para comprar. --- ### Éviter désertion de la clientèle grâce à l'IA décisionnelle - Published: 2022-06-16 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/ - Translation Priorities: Optional Utiliser l'IA pour définir la personnalisation one-to-one, réduire le taux de désertion et optimiser les résultats BrandAlley faisait face à un problème : l'équipe marketing voyait ses clients déserter dans le cycle de vie client, mais il était déjà trop tard lorsqu'elle l'a réalisé. Découvrez comment BrandAlley est passé d'un marketing réactif à un marketing proactif en regardant la courte vidéo ci-dessus. L'IA d'SAP Emarsys a permis à l’entreprise de communiquer automatiquement avec les clients à l’instant T alors qu’ils étaient sur le point de déserter ou de finaliser leurs achats. --- ### Preventing Customer Churn by Using Actionable AI > Discover how actionable AI with SAP Emarsys helps in effectively preventing customer churn. - Published: 2022-06-16 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/preventing-customer-churn-by-using-actionable-ai/ - Translation Priorities: Optional Applying AI to scale 1:1 personalization, reduce churn, and optimize results BrandAlley had a problem: the marketing team could see in their customer lifecycle that customers were lapsing, but by the time they had the insight, it was too late. Watch the short video above to discover how BrandAlley switched from reactive to proactive marketing. SAP Emarsys AI enabled them to automatically connect with customers at the moment they were most likely to churn as well as customers right when they were ready to buy. --- ### Aumento de las conversiones con la automatización del ciclo de vida del cliente - Published: 2022-06-16 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/ - Translation Priorities: Opcional La empresa Easyparapharmacie es la principal farmacia en línea de Francia. Esta empresa familiar, creada en 2007 en Niza, cuenta ahora con una presencia mundial, un catálogo de 25,000 productos y 800 marcas de los mayores laboratorios farmacéuticos. Con una facturación de 27 millones de euros en 2019, un 20 % más que el año anterior, Easyparapharmacie espera alcanzar los 30 millones de euros de ingresos en 2020. El desafío Conectar datos y canalesMejorar la eficiencia con la automatizaciónSegmentaciónOptimización de los resultados a lo largo del proceso de compra Mientras utilizaba una reconocida plataforma de marketing en la nube, Easyparapharmacie aún carecía de muchos recursos técnicos críticos para ejecutar y optimizar su comercialización. El tiempo y los gastos no se traducían en los beneficios que la empresa esperaba. Eran muy pocas las automatizaciones posibles, lo que significaba que el equipo pasaba mucho tiempo realizando tareas manuales de forma regular. Por último, la segmentación no estaba optimizada, lo que suponía una visibilidad reducida del rendimiento de las actividades de CRM, así como la incapacidad de comprender a los clientes de forma individual o como un conjunto. La solución Easyparapharmacie incorporó a SAP Emarsys, integrando todos los canales ( email, sitio web, redes sociales y SMS) en una única plataforma, eliminando la necesidad de navegar entre diferentes herramientas. Con los datos y los canales conectados, SAP Emarsys permitió a Easypharmacie construir una visión integral de los clientes y utilizar el análisis del ciclo de vida, la segmentación y la automatización para personalizar... --- ### Stimuler les conversions grâce à l'automatisation du cycle de vie client - Published: 2022-06-16 - Modified: 2022-10-25 - URL: https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/ - Translation Priorities: Optional L'entreprise Easyparapharmacie est la première parapharmacie en ligne de France. Cette entreprise familiale, fondée en 2007 à Nice, est aujourd'hui présente dans le monde entier et possède un catalogue produit de 25 000 références et 800 marques des plus grands laboratoires pharmaceutiques. Avec un chiffre d'affaires de 27 millions d'euros en 2019, soit 20 % de plus que l'année précédente, Easyparapharmacie s'attend à dépasser la barre des 30 millions d'euros de chiffre d'affaires en 2020. Le défi Relier les données et les canauxAméliorer l'efficacité grâce à l'automatisationSegmentationOptimiser les résultats tout au long du parcours client Easyparapharmacie utilisait auparavant un cloud marketing renommé, mais manquait encore énormément de ressources techniques essentielles à l'exécution et à l'optimisation de son marketing. Le temps et l'argent investis n'engendraient pas les résultats espérés. Il y avait très peu d'automatisations possibles, l'équipe passait donc beaucoup de temps à effectuer des tâches manuellement et ce régulièrement. Enfin, la segmentation n'était pas optimisée, ce qui signifiait peu de visibilité sur la performance des activités CRM ainsi qu'une incapacité à mieux appréhender les clients sur une base one-to-one ou en tant que groupe. La solution Easyparapharmacie a adopté SAP Emarsys, en intégrant tous les canaux (email, site Internet, réseaux sociaux et SMS) dans une seule plateforme et en éliminant la nécessité de passer d'un outil à l'autre. Grâce à la connexion des données et des canaux, SAP Emarsys a permis à Easyparapharmacie de créer une vue complète des clients et d'utiliser l'analyse du cycle de vie, la segmentation et... --- ### Mehr Konversionen durch Automatisierung des Customer Lifecycles - Published: 2022-06-16 - Modified: 2022-09-15 - URL: https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/ - Translation Priorities: Optional Das Unternehmen Easyparapharmacie ist die führende Online-Apotheke in Frankreich. Das familiengeführte Unternehmen wurde 2007 in Nizza gegründet. Heute ist es weltweit tätig und verfügt über einen Produktkatalog mit 25. 000 Produkten und 800 Marken der größten pharmazeutischen Labore. 2019 betrug der Umsatz 27 Millionen Euro und damit 20 % mehr als im Vorjahr. Für 2020 erwartet Easyparapharmacie einen weiteren Anstieg auf 30 Millionen Euro. Die Herausforderung Verknüpfung von Daten und KanälenVerbesserung der Effizienz durch Automatisierung SegmentierungOptimierung der Ergebnisse mithilfe der Customer Journey Easyparapharmacie nutzte zuvor eine renommierte Marketing-Cloud, doch fehlten viele technische Ressourcen für die Durchführung und Optimierung des Marketings. Der damit verbundene Zeit- und Kostenaufwand führte nicht zu den erhofften Ergebnissen. Es konnten nur wenige Automatisierungen umgesetzt werden. Das Team musste viele Arbeitsschritte manuell erledigen und verlor dadurch viel Zeit. Auch die Segmentierung war nicht optimiert, was zu einer eingeschränkten Sichtbarkeit der Leistung von CRM-Aktivitäten führte und es unmöglich machte, die Kund*innen auf individueller Basis oder als Gruppe zu verstehen. Die Lösung Easyparapharmacie implementierte SAP Emarsys und integrierte alle Kanäle (E-Mail, Website, soziale Medien und SMS) in eine einzige Plattform, wodurch das Navigieren zwischen verschiedenen Tools entfiel. Nachdem alle Daten und Kanäle verknüpft waren, konnte Easyparapharmacie mit der Unterstützung von SAP Emarsys eine ganzheitliche Sicht auf seine Kund*innen schaffen. Mithilfe der Lifecycle-Analysen, Segmentierung und Automatisierung werden nun E-Mails und Website-Besuche mit gezielten Inhalten wie Produktempfehlungen personalisiert. Das Ergebnis Easyparapharmacie entschied sich für die SAP Emarsys Customer Engagement Platform und damit für eine konsolidierte Lösung zur kanalübergreifenden Automatisierung mit einem einfach... --- ### Driving Conversions with Customer Lifecycle Automation > Discover how AI personalization with SAP Emarsys led to a staggering 900% increase in automated email revenue. - Published: 2022-06-16 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/driving-conversions-with-customer-lifecycle-automation/ - Translation Priorities: Optional The Business Easyparapharmacie is the leading online pharmacy in France. This family-owned business, established in 2007 in Nice, now has a global presence, a product catalog of 25,000 products, and 800 brands from the largest pharmaceutical laboratories. With a turnover of 27 Million € in 2019, 20% higher than the previous year, Easyparapharmacie expects to hit 30 Million € in revenue for 2020. The Challenge Connecting data and channelsImproving efficiency with automationSegmentationOptimizing results throughout the customer journey Previously using a renowned marketing cloud, Easyparapharmacie still lacked many technical resources critical for executing and optimizing their marketing. The time and cost involved weren’t translating into the returns the company had hoped for. Very few automations were possible, which meant that the team was spending a great deal of time performing manual tasks on a regular basis. Lastly, the segmentation was not optimized, which meant reduced visibility into the performance of CRM activities as well as an inability to understand clients on a one-to-one basis, or as a cohort. The Solution Easyparapharmacie onboarded SAP Emarsys, integrating all channels (email, website, social media, and SMS) into a single platform, eliminating the need to navigate between different tools. With data and channels connected, SAP Emarsys enabled Easypharmacie to build a complete view of customers, and use lifecycle analytics, segmentation, and automation to personalize email as well as website visits with targeted content like product recommendations. The Impact By choosing the SAP Emarsys customer engagement platform, Easyparapharmacie now has a consolidated solution to execute omnichannel... --- ### Cómo Adore Beauty utiliza un programa de lealtad integrado para promover experiencias contextuales multicanal - Published: 2022-06-16 - Modified: 2023-11-14 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adore-beauty-uses-a-integrated-loyalty-program-to-drive-contextual-cross-channel-experiences/ - Translation Priorities: Opcional El cliente Lanzada en 2001, Adore Beauty es la primera tienda de cosméticos de Australia que vende exclusivamente por Internet. El negocio ha crecido en las dos últimas décadas y ahora cuenta con 11,000 productos de más de 200 marcas, entre las que se incluyen marcas de grandes almacenes de alta categoría, marcas de salones profesionales, marcas de culto difíciles de encontrar y marcas asequibles para el día a día. El desafío Preservación del liderazgo en CXPromover la lealtad y aumentar la retenciónPromoción de la segunda compra Aunque Adore Beauty ya estaba a la cabeza en términos de personalización, para mantenerse competitiva, la marca necesitaba estar al tanto de la experiencia de sus clientes. Cuando Adore Beauty se lanzó por primera vez, invirtió en la captación de clientes para ganar cuota de mercado, y cuando la retención de clientes se convirtió en un objetivo clave, construyó gradualmente la automatización del ciclo de vida. Sin embargo, con el tiempo los procesos de compra de cada usuario se desarticularon y no siempre incorporaron la experiencia del cliente en su totalidad. La marca también registró un aumento de nuevos clientes en línea durante la pandemia, pero cuando los minoristas empezaron a reabrir sus locales físicos, existía el riesgo de que los clientes que aún preferían una experiencia de compra en tiendas físicas abandonaran. Adore Beauty necesitaba sacar el máximo provecho con una solución para captar y retener a los clientes recién adquiridos. Las marcas también detectaron una oportunidad para optimizar la captación de... --- ### Comment Adore Beauty utilise le programme fidélité intégré de SAP Emarsys pour générer des expériences multicanales contextuelles - Published: 2022-06-16 - Modified: 2025-01-09 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adore-beauty-uses-a-integrated-loyalty-program-to-drive-contextual-cross-channel-experiences/ - Translation Priorities: Optional L’entreprise Fondée en 2001, Adore Beauty est le premier distributeur de produits cosmétiques online en Australie donnant un accès rapide et facile à plus de 11 000 produits de marque allant du haut de gamme aux produits d’usage quotidien. Le défi Maintenir une CX leaderCultiver la fidélité et augmenter la rétentionGénérer un second achat Même si Adore Beauty avait une longueur d’avance sur ses concurrents grâce à son programme de personnalisation, la compagnie devait garder le cap en matière d’expérience client pour rester compétitive. À ses débuts, Adore Beauty a investi dans l’acquisition client pour remporter des parts de marché en adoptant l’automatisation du cycle de vie au fur et à mesure que la rétention client prenait de l’essor. Cependant, ses parcours utilisateurs sont devenus de plus en plus incohérents ne prenant pas toujours en compte de l’expérience client dans son ensemble. Avec l’explosion du nombre de nouveaux clients en ligne acquis pendant la pandémie, Adore Beauty souhaitait garder cette manne alors que les magasins rouvraient et tirer profit du moment en mettant en place une solution permettant d’engager et de retenir les clients. C’était aussi l’occasion de mieux engager le segment croissant de clients n’ayant fait qu’un ou deux achats. La solution Avec l’aide des équipes Services Stratégiques et Réussite client d’SAP Emarsys, Adore Beauty a boosté l’adoption de son programme fidélité, propulsant sa stratégie marketing au niveau supérieur. Offrir une expérience de pointe La fidélisation ne peut se faire sans la volonté d’offrir un engagement positif au client... --- ### Wie Adore Beauty mit einem integrierten Treueprogramm kontextbezogene, kanalübergreifende Experiences erzielte - Published: 2022-06-16 - Modified: 2022-09-15 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adore-beauty-uses-a-integrated-loyalty-program-to-drive-contextual-cross-channel-experiences/ - Translation Priorities: Optional Das Unternehmen Adore Beauty wurde 2001 gegründet und ist Australiens erstes Kosmetikunternehmen, das ausschließlich online verkauft. Das Unternehmen ist in den letzten zwei Jahrzehnten immer größer geworden und führt heute 11. 000 Produkte von mehr als 200 Marken, darunter hochwertige Department Store-Marken, professionelle Salonprodukte, begehrte Kultmarken und erschwingliche Alltagsartikel. Die Herausforderung Beibehaltung der führenden CXVerbesserung der Kund*innentreue und -bindung Förderung von Wiederholungskäufen In puncto Personalisierung zählte Adore Beauty bereits zu den Vorreitern der Branche, doch um wettbewerbsfähig zu bleiben, musste die Marke dafür sorgen, dass die Customer Experience nicht nachlässt. Zu Beginn investierte Adore Beauty in die Kund*innenakquise, um Marktanteile zu gewinnen. Die Kund*innenbindung wurde schließlich zu einem der wichtigsten Ziele. Das Unternehmen arbeitete von da an sukzessive an der Automatisierung des Lifecycles. Mit der Zeit entstanden jedoch unzusammenhängende User Journeys. Eine ganzheitliche Customer Experience konnte nicht mehr gewährleistet werden. Während der Pandemie kamen zudem viele neue Online-Kund*innen hinzu. Als der stationäre Handel langsam wieder seine Tore öffnete, stieg das Risiko, dass Kund*innen abwandern könnten. Adore Beauty benötigte also eine Lösung, um die neu gewonnenen Kund*innen zu binden und zu halten. Hier ergab sich außerdem die Möglichkeit, das wachsende Segment von Kund*innen, die bisher nur ein- oder zweimal gekauft hatten, anzusprechen. Die Lösung Die SAP Emarsys Strategic Services- und Client Success-Teams unterstützten Adore bei der Einführung des Treueprogramms und der Weiterentwicklung der Marketingstrategien. Eine erstklassige Experience Bevor ein Treueprogramm wirklich erfolgreich sein kann, muss die Marke ihre Kund*innen mit relevanten Inhalten und Experiences überzeugen. Adore Beauty erstellte zu diesem Zweck neue Vorlagen... --- ### How Adore Beauty Uses An Integrated Loyalty Program to Drive Contextual, Cross-Channel Experiences > Explore how Adore Beauty uses an integrated loyalty program with SAP Emarsys to drive cross-channel contextual experiences. - Published: 2022-06-16 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/how-adore-beauty-uses-a-integrated-loyalty-program-to-drive-contextual-cross-channel-experiences/ - Translation Priorities: Optional The Business Launched in 2001, Adore Beauty is Australia's first cosmetics retailer to sell exclusively online. The business has grown over the past two decades and now carries 11,000 products from more than 200 brands, including high-end department store brands, professional salon brands, hard-to-find cult brands, and everyday affordable brands. The Challenge Maintaining leading CXFostering loyalty and increasing retentionDriving second purchase Although Adore Beauty was already ahead of the pack in terms of personalization, to remain competitive, the brand needed to stay on top of their customer experience. When Adore Beauty first launched, they invested in customer acquisition to gain market share, and as customer retention became a key objective, they gradually built lifecycle automation. However, over time their user journeys became disjointed and did not always take into account the customer’s experience as a whole. The brand also experienced a surge of new online customers during the pandemic, but as retailers began re-opening their physical locations, there was a risk that customers who still preferred a brick-and-mortar shopping experience could churn. Adore Beauty needed to fully capitalize on this with a solution to engage and retain newly acquired customers. The brands also saw an opportunity to better engage their growing segment of customers who had only purchased once or twice. The Solution With help from the SAP Emarsys Strategic Services and Client Success Teams, Adore drove adoption of their loyalty program, taking their marketing strategy to the next level. Delivering a Leading Experience A brand can’t foster loyalty without... --- ### Delivering Relevant 1:1 Customer Engagements to Accelerate Revenue > Discover the strategy behind delivering relevant 1:1 customer engagements with SAP Emarsys to accelerate revenue growth. - Published: 2022-06-16 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-relevant-11-customer-engagements-to-accelerate-revenue/ - Translation Priorities: Optional The Business Nike is one of the most recognizable and influential brands across the globe. The business spans digital commerce and a comprehensive store fleet in Hong Kong (HK). To stay on top of the competition, Nike needed to step up interactions with customers, increasing personalization through HK-specific campaigns, online-to-offline experiences, and advancing their use of email. The Challenge Scaling personalized automation with a small teamPersonalize to customers based on where they are in the customer journeySegmentationUnderstanding customers / gaining insights from first-party data With multiple dimensions of business and brand strategies, it was challenging for Nike HK to optimize their marketing budget, effectively translate their collective understanding of customers, and identify targeted audiences for different campaigns. During promotional periods, they were sending batch-and-blast emails with one-size-fits-all content that lacked relevancy or personalization for their customers. Nike HK needed a more sophisticated understanding of their customer’s purchasing and browsing behaviors so they could gain the insights necessary to improve conversion and brand advocacy. The Solution By using the SAP Emarsys customer engagement platform, Nike HK removed the guesswork when it comes to taking complex customer and product insights and data and leveraging it to make decisions on who to target and drive customer loyalty. With SAP Emarsys, the brand could ground campaign decisions in data, using a powerful analytics tool called Smart Insight. The analysis allowed the brand to learn what worked and what didn’t, and apply those insights to future campaigns. Using Segmentation and Automation to Drive Personalization Nike... --- ### How Pizza Hut Drives Customer Loyalty Through Unique Data-Driven Journeys > Discover how Pizza Hut leverages SAP Emarsys for unique, data-driven customer journeys to boost loyalty and engagement. - Published: 2022-06-16 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/ - Translation Priorities: Optional The Business As one of the largest global pizza chains in the world, Pizza Hut has spent the last few years developing its cross-channel digital media strategy to drive sales across 380 franchisee-owned Pizza Hut delivery huts. Pizza Hut’s strategy in the competitive UK market is all about being relevant, easy, and distinctive in everything they do, from developing campaigns to delivering pizza to outer space. The Challenge Siloed dataFostering loyalty and increased retentionDriving purchase frequencyMeasuring ROI The UK pizza delivery market is competitive, and one bad experience can send a customer to a competitor. In the past, Pizza Hut sent generic batch-and-blast emails with undifferentiated discounts. To nurture loyalty, Pizza Hut had to better understand its customers and deliver a consistently exceptional experience throughout the customer lifecycle while keeping up with emerging trends and changing demands. To do that, Pizza Hut needed the guidance of data insights so they could understand which customers to focus their attention on. But bringing data together in a tangible way was overwhelming and labor-intensive. Pizza Hut also lacked the ability to see if marketing efforts are contributing positively to ROI, leaving them less confident that they were on the right track. The Solution Pizza Hut needed support to align the right technology with the right strategy — one that they could scale and optimize over time. With support from SAP Emarsys, Pizza Hut improved their data capture, setting the foundation for creating personalized campaigns. By using self-reported data paired with real-time customer engagement... --- ### Achieving 5X Revenue and 50% Database Growth within 6 Months of Adoption > Dive into this PUMA case study revealing how one of the biggest sportswear brands in the world achieved 5x revenue and 50% database growth in 6 months with SAP Emarsys. - Published: 2022-06-16 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/achieving-5x-revenue-and-50-database-growth-within-6-months-of-adoption/ - Translation Priorities: Optional The Business PUMA is one of the largest sportswear brands in the world, operating in numerous countries and in multiple languages. The brand has a loyal customer base from everyone to “sneaker freaks” to holiday shoppers, and, especially with the recent shift to digital, a whole host of new digital customers. The Challenge Growing a customer databaseScaling personalization across multiple countries and languages, with a small teamBuilding a complete view of the customer Before partnering with SAP Emarsys, PUMA would send a standard email newsletter to their contact base on a weekly basis. They had nothing set up in terms of marketing automation, personalization, or customer lifecycle strategy. With CRM strategy in its infancy, they faced the complexity of serving customers in multiple segments across numerous countries in a variety of languages — and with a lean marketing team. They needed a solution to help overcome these challenges, and allow them to activate audiences and deliver increased revenues during the pandemic (and beyond) when store closures across Europe were at their peak. Their 3-pillar strategy of delivering the right message, to the right person, at the right time needed to be implemented quickly to maximize the e-commerce opportunity and delight their customers with personalized experiences that they come to expect from a brand like PUMA. The Solution With SAP Emarsys’ customer engagement platform, the brand scaled marketing and CRM operations to identify and target high-value segments and grow the CRM database. Learn More About Customers to Identify Highly Engaged Segments... --- ### Wie Pizza Hut die Kund*innentreue durch einzigartige datengestützte Journeys stärkte - Published: 2022-06-15 - Modified: 2023-05-16 - URL: https://emarsystest.com/why-emarsys/success-stories/how-pizza-hut-drives-customer-loyalty-through-unique-data-driven-journeys/ - Translation Priorities: Optional Das Unternehmen Pizza Hut ist eine der größten Pizzaketten weltweit. Im Rahmen seiner kanalübergreifenden Digital-Media-Strategie hat das Unternehmen in den letzten Jahren einen Ansatz entwickelt, um den Absatz der 380 Franchise-Betriebe zu steigern. Die Strategie von Pizza Hut auf dem umkämpften britischen Markt besteht darin, stets relevant, unkompliziert und unverwechselbar zu sein – von der Entwicklung neuer Kampagnen bis hin zur Pizzalieferung ins Weltall. Die Herausforderung Isolierte DatenKund*innentreue und -bindung verbessernKaufhäufigkeit fördernROI messen Der britische Markt für Pizza-Lieferservices ist hart umkämpft. Bereits eine schlechte Erfahrung kann dazu führen, dass Kund*innen zur Konkurrenz wechseln. Früher verschickte Pizza Hut standardisierte Massen-E-Mails mit pauschalen Rabattangeboten. Um die Kund*innentreue zu verbessern, musste Pizza Hut seine Zielgruppen besser verstehen und ihnen während ihres gesamten Lebenszyklus ein gleichbleibend gutes Erlebnis bieten. Gleichzeitig wurde es immer wichtiger, mit neuen Trends und veränderten Anforderungen Schritt zu halten. Um das zu erreichen, wollte Pizza Hut mithilfe von datenbasierten Insights ermitteln, auf welche Kund*innen künftige Kampagnen zugeschnitten sein sollten. Eine sinnvolle Zusammenführung dieser Daten stellte sich allerdings als überwältigend und arbeitsintensiv heraus. Außerdem konnte Pizza Hut nicht bestimmen, ob sich die Marketingmaßnahmen positiv auf den ROI auswirkten. Es war also unklar, ob das Unternehmen den richtigen Weg eingeschlagen hatte. Die Lösung Pizza Hut benötigte Unterstützung, um eine passende Strategie mit der richtigen Technologie zu erarbeiten, die sich im Laufe der Zeit weiter skalieren und optimieren lassen sollte. Mit Unterstützung von SAP Emarsys, gelang es Pizza Hut, die Datenerfassung im Unternehmen zu verbessern und so die Grundlage für die Entwicklung stärker personalisierter... --- ### Erstklassige hybride Kund*innenerlebnisse auf allen Kanälen - Published: 2022-06-03 - Modified: 2023-03-30 - URL: https://emarsystest.com/why-emarsys/success-stories/building-a-best-in-class-hybrid-customer-experience-across-all-channels/ - Translation Priorities: Optional Das Unternehmen CUE Clothing Co. ist ein stolzes australisches Unternehmen und Marktführer im Modeeinzelhandel. Durch die Erweiterung des Omnichannel-Ökosystems strebt CUE danach, personalisierte, hybride Customer Experiences über alle Kanäle hinweg bereitzustellen. Die Herausforderung Isolierte Daten auf allen KanälenSkalierung personalisierter ErlebnisseInkonsistente CXSteigerung der Kund*innenbindung Zusammen mit SAP Emarsys hatte CUE bereits vor der Pandemie eine einheitliche E-Commerce-Plattform implementiert. Dadurch hatten sie einen wertvollen Überblick über alle ihre Kund*innen und das Inventar. Und das war nur der Anfang. CUE hatte eine kühne Vision: „Commerce Anywhere“. Das Unternehmen wollte die Lücke zwischen dem physischen und dem digitalen Einzelhandel schließen. Dafür mussten sie Kund*innen-Insights über mehrere Touchpoints hinweg integrieren, um relevante personalisierte Erlebnisse liefern zu können, die Engagement in Verkäufe verwandeln würden. Die Lösung Die Video-Fallstudie zeigt, wie das Unternehmen mit einer Vielzahl neuer Initiativen ein erstklassiges hybrides Erlebnis geschaffen hat. Zu diesen Initiativen zählen: Videobasierte Styling-Plattform für personalisierte Styling-Sessions Kanalübergreifende Wunschlisten, die für Marketing-Aktionen wie „Preissturz“, „Wieder erhältlich“ oder „Neu im Sortiment“ genutzt werden können Die Fähigkeit, jedes Produkt von jedem Ort aus über jeden Touchpoint zu verkaufen --- ### Creación de experiencias de cliente 1:1 para estimular los ingresos - Published: 2021-06-07 - Modified: 2022-10-20 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/ - Translation Priorities: Opcional El cliente Como líder del mercado, Babbel ofrece opciones de suscripción a sus programas de aprendizaje de idiomas de un, tres y seis meses, así como un año. La aplicación experimentó un crecimiento de tres dígitos durante la COVID-19 y la actividad de aprendizaje en la aplicación se duplicó a partir de marzo de 2020. Junto con SAP Emarsys, han diversificado su actividad de marketing, que ahora incluye el marketing móvil personalizado. El desafío Ejecución consistente en todos los canalesEntrega de interacciones relevantes en tiempo realAmpliación de estrategias móviles En general, la marca ha tenido que mantener la innovación para seguir siendo competitiva frente a los actores más pequeños y más ágiles del mercado. Además de centrarse en el espacio de las clases particulares en vivo y hacer la aplicación gratuita para los estudiantes, Babbel necesitaba promover la personalización dentro de su aplicación. El objetivo era crear una ruta de compra más rápida y sencilla para aquellos con altas probabilidades de conversión inmediata, a la vez que se ofrecían sugerencias y cursos útiles a aquellos que pudieran estar indecisos. La solución Con la Plataforma de interacción con el cliente de SAP Emarsys, Babbel consiguió obtener información sobre los clientes, como su nivel de intención de aprender un nuevo idioma. Pudieron identificar y segmentar a los alumnos de alta, media y baja intención para optimizar la interacción personalizada de forma correcta en el momento adecuado. Con el email como canal principal de comunicación, la inversión de Babbel en el sector móvil... --- ### Offrir des expériences client one-to-one  et augmenter les revenus - Published: 2021-06-07 - Modified: 2025-03-11 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/ - Translation Priorities: Optional L'entreprise Entreprise leader du marché d’apprentissage des langues étrangères en ligne, Babbel propose à ses clients des formules d’abonnement à partir d’un mois jusqu’à un an à ses programmes. La mise en place d’une application mobile a permis une croissance à trois chiffres pendant la COVID-19 avec une recrudescence d’activité qui a doublé par rapport à Mars 2020. SAP Emarsys a accompagnée Babbel dans la diversification de ses activités marketing tout en incluant un marketing mobile personnalisé. Le défi Gestion cross-canal cohérente/li>Création d'engagements pertinents en temps réelDévelopper des stratégies adaptées D’une manière générale, la marque a dû continuer à innover pour rester compétitive face aux acteurs du marché plus petits et plus agiles. En plus d’une nouvelle orientation sur l’espace de tutorat en direct et la gratuité de l’application pour les étudiants, Babbel a dû renforcer la personnalisation au sein même de celle-ci. L’objectif était de créer un parcours d’achat plus rapide et plus facile pour les personnes les plus susceptibles de faire un achat immédiat, tout en proposant des suggestions et des cours utiles aux plus hésitantes. La solution Grâce à la plateforme d’engagement client SAP Emarsys, Babbel a collecté des informations sur ses clients, comme leur degré d’intention d’apprendre une nouvelle langue. Elle a pu identifier et segmenter les étudiants selon leur degré d’intention qu’il soit élevé, moyen ou faible et rationaliser l’engagement personnalisé au bon moment. Si le principal canal de communication de Babbel était via email, l’investissement dans une application mobile a permis à l’entreprise d’obtenir un taux... --- ### Delivering 1:1 Customer Experiences to Accelerate Revenue > Discover how delivering 1:1 customer experiences with SAP Emarsys accelerates revenue growth. - Published: 2021-06-07 - Modified: 2023-12-08 - URL: https://emarsystest.com/why-emarsys/success-stories/delivering-11-customer-experiences-to-accelerate-revenue/ - Translation Priorities: Optional The Business As a market leader, Babbel offers one-month, three-month, six-month or yearly subscription options to its language-learning programs. The app saw triple-digit growth during COVID-19 and learning activity in the app doubled from March 2020. Together with SAP Emarsys, they diversified their marketing activity from just to what now includes personalized mobile marketing. The Challenge Consistent cross-channel executionDelivering real-time, relevant engagementsScaling mobile strategies Overall, the brand had to maintain innovation to remain competitive with smaller, more agile players in the market. In addition to a new focus on the live tutoring space and making the app free for students, Babbel needed to boost personalization within its app. The goal was to create a quicker, easier path-to-purchase for those with high likelihood to convert right away while serving helpful suggestions and courses to those who may be undecided. The Solution With the SAP Emarsys Customer Engagement Platform, Babbel was able to gain insights about customers such as their level of intent to learn a new language. They were able to identify and segment high, medium, and low intent learners to streamline the right personalized engagement at the right time. With email as the core communication channel, Babbel’s investment in mobile — personalized in-app messaging along with push — converted 50% better than email by itself. After implementing personalization within the app, Babbel began driving better brand awareness, gaining more subscribers, and boosting engagement. The Impact Due to their investment in mobile, Babbel saw year-over-year growth, especially in the US market,... --- ### How AO revolutionized customer retention and increased newsletter engagement by +150%   > UK's most trusted electrical retailer joined forces with SAP Emarsys Services to tackle challenges in database growth, content relevance, and customer reactivation. The collaboration led to impressive outcomes, including opt-in growth, increased newsletter engagement, and automated revenue. Find out how this was possible. - Published: 2020-08-12 - Modified: 2025-01-10 - URL: https://emarsystest.com/why-emarsys/success-stories/how-ao-revolutionized-customer-retention-and-increased-newsletter-engagement-by-150/ - Translation Priorities: Optional The Business AO is the UK's most trusted electrical retailer, and customer satisfaction is at the heart of everything they do as a business and a CRM team. From their logo to their communications, it is all to make their customers smile! Their range of products is constantly expanding, as are the content and tools they produce to help their customers choose the right products. With such a fast-growing pace, AO needed both a product and services team that could support their ambitions to reach their customers effectively and at scale. Together, we analyzed how to better engage their customers and maximize profitability.   The Challenge Growing 1st Party databaseCustomer Reactivation Content EngagementIncrease Product Relevance AO faced 4 key challenges, including growing its first-party database, ensuring content was both engaging and products communicated were relevant despite their broad range, and reactivating dormant customers with limited data. The overarching objective was to become the UK's leading choice for electricals beyond just price competitiveness. To achieve this profitably, AO needed to engage both first-time and returning buyers during lengthy sales cycles, with a focus on building trust, authority, and loyalty. The Solution Working with SAP Emarsys Services, AO devised a comprehensive solution to address loyalty and retention challenges that led to impressive outcomes including a substantial increase in newsletter engagement and significant automated revenue. The key components of the solution included:  Lead generation powered by Web Channel  A Strategic Data Audit led AO to launch a sign-up campaign that capitalized on site... --- ### Mit Automation zu besserer Customer Experience > Global Shop Direct boosted email performance by leveraging automation and predictive analytics to deliver highly personalized interactions with customers. - Published: 2020-06-30 - Modified: 2021-07-07 - URL: https://emarsystest.com/de/why-emarsys/success-stories/global-shop-direct/ - Translation Priorities: Optional Steigerung des Customer Engagements durch AI Wie für viele andere Unternehmen stellte die Personalisierung auch für Global Shop Direct eine Herausforderung dar. Im Laufe seines 15-jährigen Bestehens hatte das Unternehmen sein Produktportfolio ständig erweitert, fand es aber schwierig, seinen Kunden die richtigen Produkte zu empfehlen. Um ein effizientes Cross-Selling zu ermöglichen, musste Global Shop Direct eine Technologie finden, die die Customer Journey optimiert und gleichzeitig passende Produkte für jeden einzelnen Kunden proaktiv bestimmt und empfiehlt. Durch die Partnerschaft mit SAP Emarsys, konnte Global Shop Direct schließlich die gewünschte integrierte Automation und Personalisierung umsetzen. Damit erfolgt jetzt die gesamte Datenerfassung und -analyse auf der AI-gestützten Plattform, wobei die verschiedenen Kontaktpunkte jeder Person während der gesamten Customer Journey auf allen Kanälen zentral erfasst werden. Dies entlastet das Marketingteam, das sich nun verstärkt der Strategie widmen kann – ein Bereich, auf den sich ein Marketer nur schwer konzentrieren kann, wenn die Personalisierung manuell erfolgen muss. Höheres Engagement durch Automation und Prädiktive Analytik Ein Großteil der zeitraubenden Datenbearbeitung, sowie der manuellen Segmentierung und Analyse, wurde von nun an von der integrierten Plattform von SAP Emarsys und den entsprechenden Tools erledigt. Somit konnte Global Shop Direct die E-Mail-Performance durch den Einsatz von Automation und prädiktiver Analytik steigern und so hochgradig personalisierte Kundeninteraktionen liefern. --- --- ## Industry Solutions ### Esportes e entretenimento > Engajamento omnicanal de clientes para profissionais de marketing de esportes e entretenimento. Crie experiências personalizadas que vendam ingressos e aumentem o engajamento e a fidelidade. - Published: 2024-05-22 - Modified: 2025-03-06 - URL: https://emarsystest.com/industry-solutions/sports-entertainment/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Comércio eletrônico > SAP Emarsys facilita a execução de estratégias vencedoras com base em perfis de clientes, comportamento e feedback de desempenho. - Published: 2024-05-22 - Modified: 2024-06-07 - URL: https://emarsystest.com/industry-solutions/ecommerce/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Soluciones de automatización y fidelización del marketing de comercio electrónico > Fidelización omnicanal de clientes para comercio electrónico, que permite a los expertos en marketing funcionar basándose en una visión completa del cliente, la empresa y el rendimiento del marketing. - Published: 2024-05-22 - Modified: 2024-06-12 - URL: https://emarsystest.com/industry-solutions/ecommerce/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 La plataforma de interacción con el cliente omnicanal preferida de las marcas minoristas y del comercio electrónico en todo el mundo --- ### Solutions d'Engagement Client & Marketing Automation E-commerce > Engagement client omnicanal pour l’e-commerce, permettant aux marketeurs d’agir sur la base d’une vision globale des clients, de l’entreprise et des performances marketing. - Published: 2024-05-22 - Modified: 2024-06-12 - URL: https://emarsystest.com/industry-solutions/ecommerce/ - Translation Priorities: Optional - Page Tags: Redesign 2024 La plateforme d'engagement client omnicanal de choix pour les marques leaders des secteurs du e-commerce à travers le monde --- ### Die E-Commerce-Marketingplattform von SAP Emarsys > SAP Emarsys erleichtert die Umsetzung erfolgreicher e-Commerce-Marketingstrategien auf der Grundlage von Kund*innenprofilen, Verhaltens- und Performancedaten. - Published: 2024-05-22 - Modified: 2025-01-16 - URL: https://emarsystest.com/industry-solutions/ecommerce/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die kanalübergreifende Customer Engagement-Plattform der Wahl für E-Commerce-Unternehmen weltweit a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer E-Commerce-Marketinglösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Varejo > Aumente as vendas interagindo com os compradores onde quer que eles estejam. A SAP Emarsys permite que os profissionais de marketing do setor varejista executem campanhas a partir de uma visão global do cliente, dos negócios e do desempenho. - Published: 2024-05-22 - Modified: 2024-06-12 - URL: https://emarsystest.com/industry-solutions/retail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Retail > Crezca interactuando con los compradores dondequiera que estén. SAP Emarsys permite a los profesionales de marketing del comercio minorista ejecutar campañas basadas en una visión completa del cliente, el negocio y el rendimiento. - Published: 2024-05-22 - Modified: 2024-06-12 - URL: https://emarsystest.com/industry-solutions/retail/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 La plataforma de interacción con el cliente omnicanal preferida de las marcas minoristas y del comercio electrónico en todo el mundo --- ### Retail > Augmentez vos ventes en engageant les acheteurs où qu’ils se trouvent. SAP Emarsys permet aux spécialistes du marketing Retail d'exécuter des campagnes basées sur une vision complète du client, de l'entreprise et de la performance. - Published: 2024-05-22 - Modified: 2024-06-12 - URL: https://emarsystest.com/industry-solutions/retail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 La plateforme d'engagement client omnicanal de choix pour les marques leaders des secteurs du retail et du e-commerce à travers le monde --- ### Omnichannel Customer Engagement-Plattform für den Einzelhandel > Sorgen Sie für Wachstum, indem Sie Käufer*innen dort ansprechen, wo sie sich aufhalten. SAP Emarsys befähigt Retail-Marketer dazu, Maßnahmen auf Basis eines umfassenden Gesamtbildes von Kund*innen, Geschäft und Performance umzusetzen. - Published: 2024-05-22 - Modified: 2024-08-02 - URL: https://emarsystest.com/industry-solutions/retail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die Omnichannel Customer Engagement-Plattform der Wahl für effektives Handelsmarketing weltweit a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer Handelsmarketing-Lösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Retail > Grow by engaging shoppers wherever they are. SAP Emarsys allows retail marketers to execute campaigns based on a complete view of customer, business, and performance. - Published: 2024-05-21 - Modified: 2025-03-19 - URL: https://emarsystest.com/industry-solutions/retail/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### E-commerce > SAP Emarsys makes it easier to execute winning e-commerce marketing strategies based on customer profiles, behavior, and performance insights. - Published: 2024-05-21 - Modified: 2025-03-19 - URL: https://emarsystest.com/industry-solutions/ecommerce/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Viagens e hotelaria > Engajamento omnicanal do cliente para viagens e hotelaria, com interação personalizada que gera reservas, estimula a fidelidade e agrega valor ao cliente. - Published: 2024-05-17 - Modified: 2024-06-07 - URL: https://emarsystest.com/industry-solutions/travel-hospitality/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### E-commerce > Omnichannel customer engagement for e-commerce, allowing marketers to execute based on a complete view of customer, business, and marketing performance. - Published: 2023-09-04 - Modified: 2023-09-12 - URL: https://emarsystest.com/industry-solutions/solutions-ivj-banner/ - Translation Priorities: Optional The e-commerce marketing automation platform of choice for e-commerce brands worldwide --- ### Interacción con el cliente omnicanal para deportes y entretenimiento > Interacción con el cliente omnicanal para profesionales de marketing para deportes y entretenimiento. Cree experiencias personalizadas que vendan entradas y aumenten el compromiso y la fidelidad. - Published: 2022-02-03 - Modified: 2025-03-06 - URL: https://emarsystest.com/industry-solutions/sports-entertainment/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 La plataforma de interacción con el cliente omnicanal elegida por las organizaciones líderes de deportes y entretenimiento --- ### Kanalübergreifendes Kund*innenengagement für Sport und Unterhaltung > Omnichannel Customer Engagement für Marketer aus dem Bereich Sport und Unterhaltung. Schaffen Sie personalisierte Erlebnisse, die den Ticketverkauf steigern und das Engagement und die Loyalität erhöhen. - Published: 2022-02-03 - Modified: 2025-03-06 - URL: https://emarsystest.com/industry-solutions/sports-entertainment/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die kanalübergreifende Customer Engagement-Plattform der Wahl für führende Sport- und Unterhaltungsunternehmen --- ### Engagement client omnicanal pour le secteur des sports et loisirs > Engagement client omnicanal pour les marketeurs du secteur des sports et loisirs. Créez des expériences personnalisées capables de maximiser la vente de billets, tout en améliorant l’engagement et la fidélité. - Published: 2022-02-03 - Modified: 2025-03-06 - URL: https://emarsystest.com/industry-solutions/sports-entertainment/ - Translation Priorities: Optional - Page Tags: Redesign 2024 La plateforme d'engagement client omnicanal de choix pour les marques leaders du secteur des sports et loisirs --- ### Omnichannel customer engagement for sports and entertainment > Omnichannel customer engagement for sports and entertainment marketers. Create personalized experiences that sell tickets, and increase engagement and loyalty. - Published: 2022-02-03 - Modified: 2025-03-19 - URL: https://emarsystest.com/industry-solutions/sports-entertainment/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Omnichannel customer engagement for media and communications > Engajamento de clientes omnicanal para profissionais de marketing de mídia e comunicação para aprimorar a experiência do consumidor, promover a fidelidade e maximizar a receita mensal recorrente. - Published: 2022-02-03 - Modified: 2024-06-07 - URL: https://emarsystest.com/industry-solutions/communications-media/ - Translation Priorities: Optional - Page Tags: Redesign 2024 The omnichannel customer engagement platform of choice for leading media and communications businesses --- ### Omnichannel customer engagement for media and communications > Interacción omnicanal con el cliente para que los profesionales de marketing de medios y comunicaciones mejoren la experiencia del consumidor, fomenten la fidelidad y maximicen los ingresos recurrentes mensuales. - Published: 2022-02-03 - Modified: 2024-06-06 - URL: https://emarsystest.com/industry-solutions/communications-media/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 La plataforma de interacción con el cliente omnicanalelegida por las organizaciones líderes de medios y comunicaciones --- ### Omnichannel customer engagement for media and communications > Omnichannel Customer Engagement für Marketer in der Medien- und Kommunikationsbranche – für ein besseres Kund*innenerlebnis, stärkere Loyalität, und höhere monatlich wiederkehrende Umsätze. - Published: 2022-02-03 - Modified: 2024-06-06 - URL: https://emarsystest.com/industry-solutions/communications-media/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die kanalübergreifende Customer Engagement-Plattform der Wahl für führende Medien- und Kommunikationsunternehmen --- ### Omnichannel customer engagement for media and communications > Engagement client omnicanal pour les marketeurs du secteur des médias et de la communication afin d’améliorer l’expérience des consommateurs, de favoriser la fidélisation et de maximiser les revenus mensuels récurrents. - Published: 2022-02-03 - Modified: 2024-06-06 - URL: https://emarsystest.com/industry-solutions/communications-media/ - Translation Priorities: Optional - Page Tags: Redesign 2024 La plateforme d'engagement client omnicanal de choix pour les entreprises leaders du secteur des médias et de la communication --- ### Omnichannel customer engagement for media and communications > Omnichannel customer engagement for media and communications marketers to improve consumer experience, foster loyalty, and maximize monthly recurring revenue. - Published: 2022-02-03 - Modified: 2025-03-19 - URL: https://emarsystest.com/industry-solutions/communications-media/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Interacción con el cliente omnicanal para viajes y hotelería > Integración omnicanal del cliente en el sector de los viajes y la hostelería, mediante la creación de una interacción personalizada que estimula las reservas, fomenta la fidelidad y genera valor para el cliente. - Published: 2022-02-02 - Modified: 2024-06-05 - URL: https://emarsystest.com/industry-solutions/travel-hospitality/ - Translation Priorities: Opcional, Optional - Page Tags: Redesign 2024 The omnichannel customer engagement platform of choice for leading travel & hospitality businesses --- ### Travel & Hospitality > Omnichannel Customer Engagement für die Reise- und Tourismusbranche, das personalisierte Interaktionen schafft, die zu Buchungen führen, die Loyalität fördern und den Kund*innenwert erhöhen. - Published: 2022-02-02 - Modified: 2024-06-05 - URL: https://emarsystest.com/industry-solutions/travel-hospitality/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die kanalübergreifende Customer Engagement-Plattform der Wahl für führende Unternehmen in der Reise- und Tourismusbranche --- ### Travel & Hospitality > Engagement client omnicanal pour les voyages et l’hôtellerie permettant de créer des engagements personnalisés qui génèrent des réservations, entretiennent la fidélité et améliorent la valeur client. - Published: 2022-02-02 - Modified: 2024-06-05 - URL: https://emarsystest.com/industry-solutions/travel-hospitality/ - Translation Priorities: Optional - Page Tags: Redesign 2024 The omnichannel customer engagement platform of choice for leading travel & hospitality businesses --- ### Travel & Hospitality > Omnichannel customer engagement for travel and hospitality, creating personalized engagement that drives bookings, nurtures loyalty, and builds customer value. - Published: 2022-02-02 - Modified: 2025-03-19 - URL: https://emarsystest.com/industry-solutions/travel-hospitality/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Explore Soluções do Setor > Explore como a Plataforma SAP Emarsys ajuda as marcas a personalizar campanhas entre canais por meio de soluções de automação de marketing com IA, personalizadas por setor. - Published: 2022-02-01 - Modified: 2024-07-10 - URL: https://emarsystest.com/industry-solutions/explore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Giving more power to industry-leading marketers Your customers demand relevant, personalized engagements — wherever they interact with your brand. To meet those expectations, you need a customer engagement platform you can trust to navigate the nuances of your industry. By unifying sales, product, and customer data into a single source of actionable insights, Emarsys gives marketers the power they need to accelerate business outcomes. --- ### Soluciones para cada sector > Descubra cómo la plataforma SAP Emarsys ayuda a las marcas a personalizar las campañas multicanal mediante soluciones de automatización con IA y adaptadas a cada sector. - Published: 2022-02-01 - Modified: 2024-06-07 - URL: https://emarsystest.com/industry-solutions/explore/ - Translation Priorities: Opcional - Page Tags: Redesign 2024 Dar más poder a expertos en marketing líderes del sector Sus clientes demandan interacciones relevantes y personalizadas, dondesea que interactúen con su marca. Para satisfacer sus expectativas, necesita una plataforma de interacción con los clientes en la que confiar para navegar entre los matices de su sector. Al unificar los datos de ventas, de productos y de clientes en una única fuente de información procesable, Emarsys brinda a los profesionales de marketing el poder que necesitan para acelerar los resultados empresariales. --- ### Branchenlösungen entdecken > Erfahren Sie, wie die SAP Emarsys-Plattform Marken dabei hilft, kanalübergreifende Kampagnen durch AI-gestützte Marketing-Automation-Lösungen zu personalisieren, die auf die jeweilige Branche zugeschnitten sind. - Published: 2022-02-01 - Modified: 2024-06-07 - URL: https://emarsystest.com/industry-solutions/explore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Mehr Handlungsfähigkeit für die Top-Marketer jeder Branche Ihre Kund*innen erwarten relevante, personalisierte Interaktionen - und zwar überall dort, wo sie mit Ihrer Marke interagieren. Um das zu ermöglichen, benötigen Sie eine Customer Engagement-Plattform, die die Besonderheiten und Anforderungen Ihrer Branche berücksichtigt. Emarsys vereinheitlicht Vertriebs-, Produkt- und Kund*innendaten in einer einzigen Quelle zu verwertbaren Erkenntnissen. So erhalten Marketer mehr Handlungsfähigkeit, die sich positiv auf ihre Geschäftsergebnisse auswirkt. --- ### Explorez nos solutions > Découvrez comment la plateforme SAP Emarsys aide les marques à personnaliser leurs campagnes cross-canales grâce à des solutions d’automatisation marketing pilotées par l’IA adaptées à chaque secteur d’activité. - Published: 2022-02-01 - Modified: 2024-06-07 - URL: https://emarsystest.com/industry-solutions/explore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Donner plus de pouvoir aux marketeurs leaders du secteur Vos clients exigent des engagements pertinents et personnalisés, quel que soit le canal par lequel ils interagissent avec votre marque. Pour répondre à ces attentes, il vous faut une plateforme d'engagement client fiable, capable de s'adapter aux nuances de votre secteur. En unifiant les données de ventes, produits et clients dans une source unique d'informations exploitables, Emarsys donne aux marketeurs la puissance dont ils ont besoin pour accélérer les résultats business. --- ### Explore Solutions > Explore how the SAP Emarsys Platform helps brands personalize cross-channel campaigns through AI-driven marketing automation solutions tailored by industry. - Published: 2022-02-01 - Modified: 2024-07-24 - URL: https://emarsystest.com/industry-solutions/explore/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### E-commerce > Our omnichannel ecommerce marketing platform makes it easier to execute winning strategies based on customer profiles, behavior, and performance insights. - Published: 2020-09-24 - Modified: 2024-07-24 - URL: https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Soluciones de automatización y fidelización del marketing de comercio electrónico > SAP Emarsys facilita la ejecución de estrategias de marketing de comercio electrónico ganadoras basadas en perfiles de clientes, comportamientos y análisis de rendimiento. - Published: 2020-09-24 - Modified: 2024-06-03 - URL: https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/ - Translation Priorities: Opcional La plataforma de interacción con el cliente omnicanal preferida de las marcas minoristas y del comercio electrónico en todo el mundo --- ### Die E-Commerce-Marketingplattform von SAP Emarsys > Kanalübergreifendes Customer Engagement für E-Commerce-Marketing, das einen vollständigen Blick auf die Kund*innen, das Geschäft und die Marketingperformance liefert und so sinnvolle Entscheidungen ermöglicht. - Published: 2020-09-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/industry-solutions/ecommerce-marketing-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die kanalübergreifende Customer Engagement-Plattform der Wahl für E-Commerce-Unternehmen weltweit a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer E-Commerce-Marketinglösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Retail & Ecommerce > Grow by engaging with shoppers wherever they are. The SAP Emarsys retail marketing platform allows execution based on a complete view of customer, business, and performance. - Published: 2020-09-24 - Modified: 2024-07-24 - URL: https://emarsystest.com/industry-solutions/retail-marketing-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 --- ### Retail & Ecommerce > Erzielen Sie mehr Konversionen zu geringeren Kosten und verbessern Sie gleichzeitig die Customer Experience mit der Handelsmarketing-Lösung von SAP Emarsys. - Published: 2020-09-24 - Modified: 2024-06-05 - URL: https://emarsystest.com/industry-solutions/retail-marketing-platform/ - Translation Priorities: Optional - Page Tags: Redesign 2024 Die Omnichannel Customer Engagement-Plattform der Wahl für effektives Handelsmarketing weltweit a. pttm-btn:hover {background-color: #2F0674! important;border-color: #2F0674! important;} Liefern Sie mit unserer Handelsmarketing-Lösung die planbaren und profitablen Geschäftsergebnisse, die Ihr Unternehmen erwartet Demo anfordern @media (max-width: 991px) { . deliver-cta-title { line-height: 1. 36; } } --- ### Estrategias de comercio minorista - Published: 2020-07-17 - Modified: 2020-07-18 - URL: https://emarsystest.com/industry-solutions/retail-strategies/ - Translation Priorities: Opcional Proporcione transformación digital a través de un sencillo panel procesable Dentro de un sencillo panel procesable puede visualizar sus ventas online y en tienda y medir el impacto de sus canales de marketing sobre los canales de venta. Los KPIs de canal a corto plazo no son capaces de demostrar dónte tiene un impacto el marketing en el rendimiento empresarial. Desde un sencillo panel procesable podrá cambiar a marketing estratégico, identificar áreas de atención y descubrir Tácticas para activarlas en días, no en meses. Esta información se construye tras analizar cómo más de 2000 marcas han aumentado sus ingresos y sus clientes para que pueda compararse con otros en el sector minorista. Alinee la ejecución del marketing omnicanal con los objetivos empresariales Su panel le indicará lo que necesite mejorar y cómo puede mejorarlo usando las Tácticas omnicanal. Sin la necesidad de realizar solicitudes informáticas, de desarrollo o consultoría, active Tácticas pre-propagadas omnicanal en días, no en meses para fortalecer la estrategia elegida. --- ### Retail Strategien - Published: 2020-07-17 - Modified: 2020-07-17 - URL: https://emarsystest.com/industry-solutions/retail-strategies/ - Translation Priorities: Optional Wie ein einziges Dashboard Ihnen zu einer digitalen Transformation verhelfen kann Das praxisnahe Dashboard ermöglicht Ihnen Online- und In-Store Sales an einem Ort zu visualisieren und den Impact Ihrer Marketingkanäle auf Ihre Sales-Kanäle zu messen. Kurzfristige, kanalbezogene KPIs können den Einfluss von Marketingmaßnahmen auf die Unternehmensperformance nicht abbilden. Von einem einzigen, praxisnahen Dashboard aus können Sie mühelos ins strategische Marketing wechseln und so die Bereiche identifizieren, auf die Sie sich konzentrieren sollten, sowie hilfreiche Taktiken entdecken, die sich in Tagen, nicht Monaten aktivieren lassen. Diese Insights basieren auf einer Analyse von +2000 Marken und bauen darauf auf, wie diese Marken sowohl Umsätze, als auch Kundenanzahlen gesteigert haben. Dadurch sind Sie in der Lage, sich mit anderen Unternehmen in der Retail Branche zu vergleichen. Stimmen Sie Ihr Omnichannel Marketing auf Ihre Geschäftsziele ab Ihr Dashboard zeigt Ihnen, an welchen Stellen Verbesserungspotenzial besteht, und welche Omnichannel Taktiken Sie dafür nutzen können. Unsere Omnichannel Taktiken sind bereits vorausgefüllt und lassen sich ohne zusätzliche Inanspruchnahme von IT-, Development-, oder Consulting-Leistungen - in nur wenigen Tagen, statt Monaten - zur Verstärkung Ihrer ausgewählten Strategie aktivieren. --- ### Stratégies Retail - Published: 2020-07-17 - Modified: 2020-07-17 - URL: https://emarsystest.com/industry-solutions/retail-strategies/ - Translation Priorities: Optional Produisez la transformation numérique via un tableau de bord unique exploitable A partir d'un tableau de bord exploitable unique vous pouvez voir toutes vos ventes en ligne et en magasin et mesurer l'impact de vos canaux marketing sur les canaux de ventes. Les KPIs de canal à court terme échouent à mettre en évidence les endroits où le marketing a un impact sur la performance commerciale. Passez au marketing stratégique à partir d'un tableau de bord exploitable unique, atteignez vos objectifs commerciaux, identifiez les domaines sur lesquels vous concentrez, et découvrez des tactiques à activer en quelques jours et non en quelques mois. Ces insights reposent sur l'analyse de comment plus de 2000 marques ont augmenté leur revenu et leur clientèle et vous pouvez ainsi vous comparer à d'autres acteurs du secteur retail. Alignez l'exécution du marketing omnicanal sur les objectifs commerciaux Le tableau de bord indiquera ce que vous devez améliorer et comment vous pouvez l'améliorer en utilisant les Tactiques omnicanal. Sans besoin de requêtes en matière d'IT, de développement ou de conseil, activez des Tactiques omnicanal pré-remplies en quelques jours, non quelques mois, afin d'améliorer la stratégie choisie. --- ### Retail Strategies - Published: 2020-07-17 - Modified: 2020-09-30 - URL: https://emarsystest.com/industry-solutions/retail-strategies/ - Translation Priorities: Optional Deliver digital transformation through a single actionable dashboard Inside a single actionable dashboard you can view all your online and store sales and measure the impact your marketing channels have on sales channels. Short term channel KPIs fail to demonstrate where marketing has an impact on business performance. From a single actionable dashboard you’ll be able to shift to strategic marketing, identify areas of focus, and discover Tactics to activate in days, not months. These insights are built from analyzing how 2000+ brands increased revenue and customers so you can benchmark yourself against others in the retail industry. Align omnichannel marketing execution to business objectives Your dashboard will indicate what you need to improve and how you can improve it by using omnichannel Tactics. Without the need for IT, development or consulting requests, activate pre-populated omnichannel Tactics in days, not months to strengthen the chosen strategy. --- ### E-Commerce - old > Utilize data-driven insights, hyper-personalize marketing messages and increase sales and customer engagement with SAP Emarsys’s e-commerce marketing platform. - Published: 2020-07-17 - Modified: 2023-04-12 - URL: https://emarsystest.com/industry-solutions/e-commerce-marketing-platform-emarsys/ - Translation Priorities: Optional The omnichannel customer engagement platform of choice for retail and e-commerce brands worldwide See how our retail and e-commerce solution helps marketers accelerate business outcomes Watch it in action --- --- ## Agency Partners --- ## News ### Consumers buy the product, not the brand: 54% of Americans ignore brand names when buying consumer goods  > Latest SAP Emarsys data reveals that 19% of consumer product marketers have entered the ‘Engagement Era’ while others struggle to connect.  - Published: 2025-03-25 - Modified: 2025-03-25 - URL: https://emarsystest.com/press-release/consumers-buy-the-product-not-the-brand-54-of-americans-ignore-brand-names-when-buying-consumer-goods/ - Translation Priorities: Optional New SAP Emarsys data reveals that 19% of consumer product marketers have cracked the code and entered the ‘Engagement Era’ while others struggle to connect.   Las Vegas, March 25, 2025 — When it comes to consumer products, more than half (54%) of Americans don’t pay attention to the brands they’re buying if the product meets their needs. That’s according to the latest research by SAP Emarsys in association with Deloitte, which surveyed more than 2,000 United States consumers and 150 senior marketers at multinational brands on shifting attitudes towards consumer products.  The Consumer Products Engagement report, launching today at Shoptalk in Las Vegas, introduces the Customer Engagement Maturity (CEM) score, ranking consumer product brands on their customer engagement strategies. The new SAP Emarsys research, in association with Deloitte, builds on Bain & Company’s findings, which highlight a major industry shift toward ERP and SAP S/4HANA. This shift underscores the need for consumer product brands to break down silos, accelerate operations and engage customers more meaningfully.  To thrive in the ‘Engagement Era,’ as defined by SAP Emarsys, brands must establish a robust data foundation across their entire business. Embracing AI-driven, omnichannel strategies is crucial, as it transforms fragmented data into actionable insights, building long-term relationships and achieving ‘true’ customer loyalty and lifetime value.   Forming an elite group of leaders, just 19% of brands excel in the new engagement-driven landscape while the remaining rest are falling behind. This ‘Engagement Era,’ success depends on a personalized omnichannel approach across the entire... --- ### Die Gen Z für sich gewinnen: So machen Marken die junge Generation zu treuen Fans > SAP Emarsys Umfrage zeigt: Personalisierung ist für die Gen Z einer der wichtigsten Faktoren - Published: 2025-02-20 - Modified: 2025-03-06 - URL: https://emarsystest.com/de/press-release/die-gen-z-fuer-sich-gewinnen-so-machen-marken-die-junge-generation-zu-treuen-fans/ - Translation Priorities: Optional  SAP Emarsys Umfrage zeigt: Personalisierung ist für die Gen Z einer der wichtigsten Faktoren  München, 20. Februar 2025 – Über 12 Millionen Menschen gehörten in Deutschland 2023 zur Gen Z (16 – 27 Jahre) – fast 15 Prozent der Gesamtbevölkerung. 1 Damit hat diese junge Generation auch eine große Kaufkraft und einen hohen Stellenwert in der deutschen Wirtschaft. Doch Brands, die auch 2025 noch auf altbewährte Marketingkonzepte setzen, um die Gen Z von sich überzeugen, laufen Gefahr die Loyalität – und den Zugang zur Geldbörse – dieser Generation zu verlieren. Der aktuelle Customer Loyalty Index von SAP Emarsys – dem weltweit führenden Unternehmen im Customer Engagement – zeigt, worauf die Gen Z tatsächlich Wert legt und was sie abschreckt.   56 Prozent der Generation Z geben an, dass sie einer Lieblingsmarke treu sind, mit der sie immer wieder in Kontakt treten. Diese Gruppe ist ein lukratives Publikum für Marken, die die Generation verstehen und sinnvolle Verbindungen aufbauen. Die Loyalität dieser Generation ist jedoch nicht bedingungslos, und Brands müssen kritische Fehltritte vermeiden, um auch 2025 auf deren Radar zu bleiben.   Die Umfrage von SAP Emarsys zeigt auf, welche Red Flags die Gen Z verschrecken:  1.  23 %: Unverantwortlicher Umgang mit persönlichen Daten  2.  23 %: Übermäßiger Versand von Marketingkommunikation  3.  19 %: Keine regelmäßigen oder sinnvollen Rabatte  4.  15 %: Keine Belohnungen von langjährigen, treuen Kund*innen 5.  12 %: Keine Personalisierung des Einkaufserlebnisses  Gleichzeitig zeigt der Customer Loyalty Report jedoch auch, was die Gen Z besonders wertschätzt und mit Einkäufen belohnt:  1.  33 %: Personalisierte Ansprache, die auf ihre individuellen Vorlieben zugeschnitten ist 2.  31 % der Gen Z zeigen ihre Loyalität gegenüber einer Marke,... --- ### SAP Named a Leader for the Sixth Time in the 2025 Gartner® Magic Quadrant™ for Personalization Engines   > SAP announces it has been named for the sixth consecutive time a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines. - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://emarsystest.com/press-release/sap-named-a-leader-for-the-sixth-time-in-the-2025-gartner-magic-quadrant-for-personalization-engines/ - Translation Priorities: Optional More than a quarter of US consumers (26%) are more loyal to brands that market to them in a personalized way  Indianapolis, USA, Feb. 12, 2025 – SAP (NYSE: SAP), today announced it has been named a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines* for its SAP Emarsys platform, purpose-built for marketers to deliver personalized omnichannel engagements to drive business outcomes. The Gartner recognition places SAP in the Leader quadrant for the sixth consecutive time. Enterprises and leading brands including Ferrara, John Frieda, PUMA, and Gibson use SAP Emarsys’ Customer Engagement Platform to tailor and deliver personalized content via digital channels to build engagement, foster loyalty and increase revenue. “In our opinion, our recognition in the Gartner report reaffirms our strength as an omnichannel customer engagement platform delivering AI-driven personalized experiences across every channel,” said Sara Richter, CMO of SAP Emarsys.   “SAP Emarsys empowers businesses to create timely, relevant, and meaningful digital experiences that resonate deeply with customers to drive growth and revenue. Our continued innovation reflects our commitment to help marketers build loyalty, achieve tangible results, and drive long-term success. ”  The report says, “leaders demonstrate a solid understanding of the market and offer product capabilities demanded in the current market. They are typically committed to customer success. Leaders offer sophisticated personalization engines at enterprise scale — covering multiple industries and an expansive geographic footprint. They deliver clear business value and are continually exploring emerging technology — taking personalization to the next level and thus... --- ### More than half of US shoppers say they are no longer loyal to consumer products brands > 57% of US shoppers say they are no longer loyal to consumer products (CP) brands, SAP Emarsys reveals in latest study. - Published: 2025-02-06 - Modified: 2025-02-06 - URL: https://emarsystest.com/press-release/more-than-half-of-us-shoppers-say-they-are-no-longer-loyal-to-consumer-products-brands/ - Translation Priorities: Optional In an era where AI simplifies brand switching, only companies that are deeply connected to their customers can maintain a competitive edge Indianapolis, Feb. 6, 2025 — More than half (57%) of United States shoppers do not consider themselves loyal to brands producing consumer products (CP), including food, soft drinks, health products and other daily goods. That’s according to new data released from SAP Emarsys ahead of its upcoming CP guide launching in April. The research, which surveyed 4,000 U. S. consumers, reveals best practices for CP brands looking to build direct engagement with their audiences. “Consumers are shifting their brand loyalties,” said Sara Richter, Chief Marketing Officer at SAP Emarsys. “While cost continues to be important, increasing value is placed on convenience and personalised experiences. The right approach to omnichannel engagement will not only help brands adapt to changing economic conditions, but will also empower them to build meaningful, enduring relationships with their customers. ” According to the SAP Emarsys research, CP brands are also struggling with growing supply chain disruption, market saturation, and difficulty collecting and integrating the first-party data needed to target today’s consumers.   However, the report reveals a silver lining for CP brands, which suggests that brands can now more easily retain customers who might otherwise be tempted to switch due to convenience, price or curiosity for something new through AI-driven personalization. John Frieda, a global leader in the haircare industry, exemplifies the art of creating impactful customer connections through highly targeted, data-driven omnichannel marketing... --- ### Wie CHRIST und SAP Emarsys mobiles Wachstum und Wiederholungskäufe zum Valentinstag fördern > Die wichtigsten Shopping-Events gewinnen: Wie CHRIST und SAP Emarsys mobiles Wachstum und Wiederholungskäufe zum Valentinstag fördern - Published: 2025-02-05 - Modified: 2025-02-05 - URL: https://emarsystest.com/de/press-release/1026735-2/ - Translation Priorities: Optional Mobile Push wächst um 72,3 Prozent im Vergleich zum Vorjahr – entsprechend optimierte Kampagnen steigern Kundenloyalität Der Valentinstag ist für viele Marken und Einzelhändler ein wichtiges Ereignis im Einkaufsjahr. Die SAP Emarsys Customer Engagement Platform hat die effektivsten Kanäle analysiert, über die Kund*innen erreicht werden können, und bietet wichtige Erkenntnisse für Marketers, die aus den großen Shopping-Events Kapital schlagen wollen. Ein zentrales Ergebnis: Während E-Mail immer noch der volumenstärkste Kanal ist, erfährt Mobile ein rasantes Wachstum. Ein guter Anhaltspunkt ist der Black Friday: Letztes Jahr verzeichnete SAP Emarsys einen Anstieg des Traffics über Mobile Push um 72,3 Prozent im Vergleich zum Vorjahr, sowie einen Anstieg um 51,7 Prozent über SMS, einen Anstieg um 63,8 Prozent über Web Push und einen Anstieg um 18,7 Prozent über In-App. Besondere Herausforderungen für die Schmuckbranche Neben den Anpassungen, die mit einem Mobile-First-Ansatz einhergehen, stehen Unternehmen wie CHRIST vor einzigartigen Herausforderungen. Bei Shopping-Events wie dem Valentinstag sind teure Uhren und hochwertiger Schmuck beliebte Geschenke, die neue Herausforderungen in Bezug auf Produktempfehlungen, Personalisierung und Wiederholungsgeschäfte mit sich bringen. CHRIST, der führende deutschsprachige Schmuck- und Uhrenhändler, löst diese Aufgaben gemeinsam mit SAP Emarsys auf verschiedenen Wegen.   Durch die Konsolidierung von Daten, die Verbesserung der Datenerfassung und die Zusammenführung von isolierten CRM-Systemen in der SAP Emarsys Plattform hat CHRIST mehr Effizienz und die Voraussetzungen für eine bessere Kund*innenkommunikation geschaffen. Dies wiederum ermöglicht es dem Unternehmen, Daten effektiver zu nutzen und von der Massenkommunikation zu einer persönlichen Kund*innenansprache überzugehen, um höhere Wiederkaufsraten zu erzielen. Ein weiteres Schlüsselelement ist... --- ### Personalisations Pays: A £2.5BN Opportunity For Brands Who Avoid Gen Z Red Flags in '25 > New research from SAP Emarsys shows Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://emarsystest.com/press-release/personalisations-pays-a-2-5bn-opportunity-for-brands-who-avoid-gen-z-red-flags-in-25/ - Translation Priorities: Optional AI-driven personalisation emerges as the ultimate solution for building loyalty and driving revenue London, 16th January 2025 – Gen Z shoppers are set to drive a staggering £2. 5 billion in spending during the January sales, with individuals spending an average of £171, according to new research from SAP Emarsys, the global leader in customer engagement. However, brands that fail to meet this highly influential generation’s expectations risk missing out on their loyalty – and their wallets – in 2025. The research uncovers the top “red flags” that cause Gen Z to head to competitors, as well as the “green flags” brands must adopt to win their hearts and their business. With 68% of Gen Z reporting loyalty to a favourite brand they repeatedly engage with, this group presents a lucrative audience for brands that “get it right” by building meaningful connections. However, their loyalty isn’t unconditional, and brands must avoid critical missteps to stay on their radar in 2025. The Red Flags That Risk Turning GEN Z Away: SAP Emarsys’ research reveals top loyalty “red flag” pitfalls that could drive away Gen Z shoppers: 1.  27%: Treating personal data irresponsibly 2.  27%: Sending excessive marketing communications 3.  26%: Charging for returns 4.  18%: Failing to reward long-term customers 5.  14%: Failing to personalise a shopping experience  GEN Z Green Flags - How to Win Loyalty: On the flip side, Gen Z responds positively to brands that align with their values and create memorable experiences.  AI leveraged personalisation, consistency, and authenticity are key to securing their loyalty: 1.  43%: Of Gen Z show their loyalty to a brand... --- ### Four in five US consumers don’t feel valued by brands – threatening long-term loyalty > Research from SAP Emarsys has shown a significant challenge for US brands-83% of consumers feel undervalued by the brands they remain loyal to - Published: 2025-01-09 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/four-in-five-us-consumers-dont-feel-valued-by-brands-threatening-long-term-loyalty/ - Translation Priorities: Optional  AI driven personalization is essential to discovering and creating value for untapped audiences New York City, Jan. 9, 2025 – As NRF 2025 approaches, new research from SAP Emarsys Customer Engagement has uncovered a significant challenge for United States brands: four in five (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning their loyalty altogether. The Customer Loyalty Index, which surveyed more than 4,000 U. S. consumers, reveals diverse motivations for brand loyalty: 43% credit it to long-standing reputations, 28% to brand consistency and 24% to iconic branding. Yet, despite this loyalty, only 17% of consumers feel “truly valued,” leaving the majority wanting more. This disconnect is a wake-up call for brands, as customer acquisition costs continue to rise. Research shows it costs up to five times more to acquire a new customer than to retain an existing one. For industries like fashion, where 53% of consumers are loyal to a single brand, this poses a threat to long-term stability. "True loyalty is built by delivering meaningful connections and value at every stage of the customer journey," said Meghann York, Global Head of Product Marketing at SAP.  "With AI, brands can identify and engage diverse audiences, meeting customers where they are with tailored, real-time experiences across every channel. "Value can be subjective, so SAP Emarsys empowers brands to understand and deliver what value means to each customer—whether it’s exclusive access, personalized rewards, or tailored recommendations. This creates a fair value exchange, where customers are happy to share something as... --- ### Half of U.S. consumers are ‘silently loyal’ to brands > New research by SAP Emarsys shows U.S. brands need to identify which customers to prioritize when looking to build deeper loyalty - Published: 2024-12-10 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/half-of-u-s-consumers-are-silently-loyal-to-brands/ - Translation Priorities: Optional New research shows U. S. brands need to identify which customers to prioritize when looking to build deeper loyalty  Indianapolis, Dec. 10, 2024 — More than half (52%) of U. S. consumers are ‘silently loyal’ to brands — regularly purchasing from them while never recommending them publicly. That’s according to the latest research from SAP Emarsys Customer Engagement. The SAP Emarsys Customer Loyalty Index (CLI), surveying more than 4,000 U. S. consumers, revealed so called ‘silent loyalty’ increased among U. S. consumers from 50% in 2022 to 52% in 2024. Unsurprisingly, it can be hard to know why a silently loyal customer keeps coming back, but these silent customers deserve to be nurtured. According to SAP Emarsys research, 53% of customers have left a brand due to just one bad experience. “Recognizing the value of ‘silently loyal’ customers is essential for brands aiming to build lasting relationships,” said Sara Richter, Chief Marketing Officer at SAP Emarsys. “AI empowers marketers to deliver personalized experiences that ensure these customers remain loyal for life. By focusing on delivering an optimal customer experience - ensuring availability and convenience - brands can nurture these loyalists without disturbing their quiet commitment, ensuring they always feel understood and valued. ” One brand who exemplifies attracting this type of ‘silent loyalty’ is Feel Good Contacts (FGC). While the one-stop-shop for affordable eyewear’s prescription glasses customers are likely to be vocal brand advocates, its contact lens customers are often silently loyal consumers forming a stable foundation of their business through... --- ### App-Shopper*innen bleiben diesen Black Friday länger treu - Published: 2024-11-26 - Modified: 2025-01-12 - URL: https://emarsystest.com/de/press-release/app-shopperinnen-bleiben-diesen-black-friday-laenger-treu/ - Translation Priorities: Optional Eine neue Studie zeigt die Do's und Don'ts des App-basierten Marketings am Black Friday, während SAP Emarsys im November eine neue In-App-Personalisierungsfunktion einführt München, 26. November 2024 – Käufer*innen, die eine App wie die von Douglas auf ihrem Telefon installieren, drücken mit 46 Prozent höherer Wahrscheinlichkeit „wahre Loyalität“ aus als andere Verbraucher. Das geht aus einer neuen Studie von SAP Emarsys Customer Engagement hervor, die vor dem Cyber-Wochenende am Black Friday veröffentlicht wurde. „Wahre Loyalität“ wird definiert als „unerschütterliche Loyalität, die auf Vertrauen und Hingabe zu einer Marke beruht“. Laut der Studie, für die über 2. 000 deutsche Verbraucher*innen befragt wurden, sind App-Nutzer*innen nicht nur loyaler, sondern auch stärker von Belohnungen und Anreizen angetrieben (66 Prozent) als diejenigen, die keine Apps installieren. Die Daten zeigen auch, dass 42 Prozent der deutschen Verbraucher*innen am Black Friday die Apps von Markenherstellern zum Stöbern und Kaufen nutzen werden. Klare Zeichen dafür, dass App-basiertes Marketing die Kundenbindung deutlich stärken wird – und zwar weit über die Shopping-Peaks wie Black Friday hinaus. Aber wenn es darum geht, app-basierte Erlebnisse zu liefern, bewegen sich Marken auf einem schmalen Grat. Mehr als zwei Drittel der Befragten (68 Prozent) empfinden die übermäßige Verwendung von Push-Nachrichten als „lästig“. Ein Viertel (25 Prozent) blockiert auch die Apps von Marken, wenn diese keine relevanten Updates liefern, während 24 Prozent auf „blockieren“ klicken, wenn die Benachrichtigungen nicht zum richtigen Zeitpunkt erfolgen: Um Marketer bei der Bewältigung dieser Probleme zu unterstützen, kündigt SAP Emarsys eine neue Version seiner Customer-Engagement-Plattform mit erweiterten mobilen In-App-Funktionen... --- ### H-Appy Holidays: With in-app messages up 66% this Singles’ Day, shoppers set to stay loyal for longer this Black Friday  > Dos and Don'ts of app-based marketing this Black Friday by SAP Emarsys - Published: 2024-11-21 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/h-appy-holidays-with-in-app-messages-up-66-this-singles-day-shoppers-set-to-stay-loyal-for-longer-this-black-friday/ - Translation Priorities: Optional New research reveals the dos and don'ts of app-based marketing this Black Friday as SAP Emarsys launches a new in-app personalization feature in its November release Indianapolis, Nov. 21, 2024 – Shoppers who install an app on their phones, such as guitar manufacturer Gibson Brand’s app, are 31% more likely to express ‘true loyalty’ than other consumers. That’s according to new research from SAP Emarsys Customer Engagement, released ahead of the Black Friday cyber weekend. ‘True loyalty’ is defined as “unwavering, unshakeable loyalty built on trust and devotion to a brand. ” According to the research — which surveyed over 4,000 United States consumers — app users are not only more loyal but are more driven by rewards and incentives compared to those who don’t install apps (36%).   "Mobile apps give brands a direct connection to their customers, but true engagement comes from delivering the right message when it matters most," said Kelsey Jones, Head of Product Marketing at SAP Emarsys.   "Effective personalization should feel seamless, with AI helping marketers respond to real-time behavior. The outcome? Happier, more loyal customers and timely, relevant communication. "  With data also showing that 52% of U. S. consumers will use brands’ apps to browse and buy this Black Friday, SAP Emarsys believes app-based marketing will provide a powerful boost to customer loyalty — lasting well beyond the peak sales season.   But when it comes to delivering app-based experiences, brands are walking a fine line. Nearly half of consumers (43%) find... --- ### Die Hälfte der deutschen Verbraucher bleibt den Marken, bei denen sie am Black Friday einkauft, treu - Published: 2024-11-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/de/press-release/die-haelfte-der-deutschen-verbraucher-bleibt-den-marken-bei-denen-sie-am-black-friday-einkauft-treu/ - Translation Priorities: Optional SAP Emarsys Customer Loyalty Index unterstreicht die Bedeutung von personalisierten, mobile-first Strategien München – 12. November 2024 – Mehr als die Hälfte (51 Prozent) der befragten deutschen Verbraucher*innen bleibt den Marken und Einzelhändlern, bei denen sie während des Black Fridays eingekauft haben, auch nach dessen Ende treu. Das ist eine der Erkenntnisse der neuesten Ausgabe des jährlichen Customer Loyalty Index (CLI) der SAP Emarsys Customer Engagement Platform. Die Ergebnisse aus der Studie zeigen auch, dass Marken, die personalisierte, mobile-first Omnichannel-Strategien priorisieren, am besten positioniert sind, um diese dauerhafte Kundenbindung zu fördern: So geben 31 Prozent an, Marken gegenüber loyaler zu sein, die ihr Marketing auf individuelle Vorlieben abstimmen und personalisierte Erfahrungen bieten. Black Friday etabliert sich auch weiterhin als wichtige Gelegenheit für Marken, den Weihnachtsumsatz zu steigern, denn mehr als ein Drittel der befragten Deutschen (35 Prozent) plant, den Großteil ihrer Weihnachtseinkäufe während des Black Friday-Wochenendes zu erledigen. Und das nicht nur über den Web-Browser, sondern immer häufiger auch über das eigene Mobiltelefon: 42 Prozent der befragten Deutschen nutzen regelmäßig eine App zum Shopping. Während 55 Prozent eine App häufiger nutzen würden, wenn sie Incentives oder Belohnungen dafür erhalten, würden 36 Prozent dies bei personalisierten Nachrichten tun.   Bastian Hagmaier, SVP Services EMEA bei SAP Emarsys, weiß, worauf es ankommt: „Die Black Friday-Periode umfasst mittlerweile mehrere Kanäle und Branchen, wobei immer mehr Nutzer*innen auch auf mobilen Apps unterwegs sind. So wie es vor Jahren unerlässlich wurde, einen Online-Shop zusätzlich zum stationären Geschäft zu eröffnen, ist mittlerweile also ein mobile-first Ansatz essenziell. Um... --- ### 99 Bikes drives 8% revenue growth in just three months with SAP Emarsys’ AI-driven personalisation  > 99 Bikes drives 8% revenue growth in just three months with SAP Emarsys' AI-driven personalisation  - Published: 2024-11-05 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/99-bikes-drives-8-revenue-growth-in-just-three-months-with-sap-emarsys-ai-driven-personalisation/ - Translation Priorities: Optional London, UK, November 5th 2024 – 99 Bikes has seen an impressive 8% increase in revenue within just three months after partnering with SAP Emarsys Customer Engagement. Recently expanding internationally and opening 2 stores in the UK, the Australian-founded business is now delivering personalised customer experiences that resonate with today’s mobile-first consumers, driving true loyalty and enhanced engagement. In addition to the 8% revenue increase, 99 Bikes has also experienced a notable rise in both average open rates and click rates across like-for-like audience segments since implementing SAP Emarsys.   "SAP Emarsys has empowered us to create tailored customer experiences that deliver real results. With personalised, real-time engagement across all touchpoints, we're building lasting loyalty that helps us stay ahead in an increasingly competitive landscape. " said Logan McEwan, Head of Marketing at 99 Bikes.   By optimising the entire marketing process—from customer segmentation to campaign execution and performance analysis—99 Bikes is using SAP Emarsys’ AI-driven insights to identify the most profitable, under-served audience segments. Highly targeted, personalised omnichannel campaigns, delivered in real time, can now create new growth opportunities across different customer lifecycle stages.   Recent research from SAP Emarsys reveals that over half (55%) of UK consumers are now shopping on mobile in 2024. 99 Bikes can benefit from bringing online and in-store more closely together and will be leveraging SAP Emarsys’ mobile wallet feature to bridge the gap between digital and physical commerce — elevating the full shopping experience. 99 Bikes’ marketing team will also be able... --- ### Half of U.S. consumers will stay loyal to brands they buy from during Black Friday > Half of U.S. consumers will stay loyal to brands they buy from during Black Friday according to SAP Emarsys latest research. - Published: 2024-10-10 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/half-of-u-s-consumers-will-stay-loyal-to-brands-they-buy-from-during-black-friday/ - Translation Priorities: Optional New research from SAP Emarsys reveals Black Friday and holiday consumer loyalty trends, with mobile-first strategies proving key to customer retention. Indianapolis, Oct. 10, 2024 – Half of United States consumers (50%) will remain loyal to the brands they buy from during Black Friday, extending their support well beyond ‘cyber month. ’ These insights come from new research by SAP Emarsys that reveals that brands that prioritize personalized, mobile-first omnichannel strategies are best positioned to foster lasting customer loyalty. Released at SAP Emarsys’ Power to the Marketer Festival London event, the research underscores the rising significance of direct-to-consumer engagement, particularly during critical sales periods like Black Friday. Among the 4,000 U. S. consumers surveyed, one in four (26%) expressed greater loyalty to brands that tailor their marketing to individual preferences and deliver personalized experiences.  “Black Friday now spans multiple industries and channels such as TikTok and Instagram, as mobile app usage continues to expand,” said Joanna Milliken, CEO of SAP Emarsys. “To maintain customer loyalty, brands must effectively engage with their mobile customers during Black Friday laying the groundwork for long-term relationships. ” "With more consumers shopping online, brands are increasingly investing in AI-driven personalization to stand out in a crowded market. Consumers are more willing to share their data in exchange for experiences that matter to them, and brands are capitalizing on this demand for personalized value. By offering customized deals that feel relevant and meaningful, and implementing direct-to-consumer strategies such as loyalty programs, brands can create enduring relationships... --- ### From fading interest to fierce loyalty: nearly half of Gen Z ditch boring brands - Published: 2024-09-24 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/from-fading-interest-to-fierce-loyalty-nearly-half-of-gen-z-ditch-boring-brands/ - Translation Priorities: Optional AI holds the key to keep brands fresh and engaging for Gen Z, reveals SAP Emarsys’ fourth annual Customer Loyalty Index Indianapolis, Sept. 24, 2024 – Almost half of United States Gen Zers (43%) and 41% of Millennials have abandoned a brand they were once loyal to because they grew ‘bored’ of them. That’s according to SAP Emarsys’ annual Customer Loyalty Index (CLI) announced today at SAP Customer Experience (CX) Live. Regardless of whether consumers care deeply about a brand, the only way to cut through the noise is with better personalization and unique content based on individual interests. According to SAP Emarsys data, younger consumers are particularly drawn to innovative marketing. Specifically, 33% of Gen Z, compared to 28% of all demographics, have tried a new brand because of its ‘creative marketing. ’ Additionally, one-third of Gen Z (33%) are enticed by brands that use ‘cool’ content or imagery, compared with 27% of other age groups. Meanwhile, 26% of Gen Z, compared to 20% of other generations, seek out brands that deliver ‘memorable experiences. ’ Look at Dunkin’s latest Love Island campaign or Taco Bell having a ‘Brat Summer. ’ These brands have set a benchmark by turning everyday products or services into something innovative and memorable. Whether ‘Brat’ or ‘'Demure’, SAP Emarsys asks the question, what does it take for brands to extend the initial loyalty ignited by fast-moving social trends into long-term true loyalty? “It’s clear that consumers today, not just Gen Z, expect more than ‘business-as-usual’—... --- ### SAP Emarsys Customer Loyalty Index: Kundentreue ist eine Frage der Generation - Published: 2024-09-18 - Modified: 2025-01-12 - URL: https://emarsystest.com/de/press-release/sap-emarsys-customer-loyalty-index-kundentreue-ist-eine-frage-der-generation/ - Translation Priorities: Optional Millennials und die Gen Z sind besonders kostenbewusst und auf ihren eigenen Vorteil bedacht München – 18. September 2024 – Zum Start der dmexco veröffentlicht die SAP Emarsys Customer Engagement Plattform eine exklusive Sneak Peek in die neueste Ausgabe ihres jährlichen Customer Loyalty Index (CLI), der das Loyalitätsverhalten von Kunden sowohl weltweit als auch in Deutschland untersucht. Dazu untersuchte das Unternehmen das Shoppingverhalten von 2. 007 Befragten in Deutschland in den letzten 12 Monaten. Eine der wichtigsten Erkenntnisse: Kundentreue und Prioritäten beim Shoppen sind stark von der Generation abhängig. Auf die Frage, ob sie sich als loyal zu bestimmten Brands, Händlern und Geschäften bezeichnen würden, antworteten 66 Prozent der befragten Gen X (44 – 59 Jahre) positiv, bei den befragten Millennials (28 – 43 Jahre) waren es noch 63 Prozent, bei der befragten Gen Z (16 – 27 Jahre) nur noch 56 Prozent. Ein Grund für die sinkende Kundentreue ist wachsendes Kostenbewusstsein. Während lediglich 40 Prozent der befragten Boomer (60+ Jahre) zu einem günstigeren, verfügbaren Produkt wechseln würden, sind es bei den befragten Millennials 51 Prozent und bei der befragten Gen Z 53 Prozent. Gerade die jüngeren Generationen legen also ein größeres Augenmerk auf den Preis als ältere Jahrgänge. Dazu wünschen sie ebenfalls perfekt auf sie abgestimmte Angebote, um ihre Loyalität zu steigern (23 Prozent der befragten Millennials, 26 Prozent der befragten Gen Z), während dies bei befragten Boomern und Gen X kaum relevant ist (9 Prozent bzw. 14 Prozent). Persönliche Vorteile wichtig für jüngere Generationen Dieses Verhalten spiegelt sich... --- ### SAP Emarsys und der FC Bayern München: Eine Partnerschaft für optimale Fanerlebnisse > SAP Emarsys und FC Bayern München: Eine Partnerschaft für optimale Fanerlebnisse. Wie Omnichannel-Marketingkampagnen die Fanbindung fördern - Published: 2024-08-29 - Modified: 2025-01-12 - URL: https://emarsystest.com/de/press-release/sap-emarsys-und-der-fc-bayern-muenchen-eine-partnerschaft-fuer-optimale-fanerlebnisse/ - Translation Priorities: Optional Wie Omnichannel-Marketingkampagnen die Fanbindung fördern München – 29. August 2024 – Die Fußball-Bundesliga ist in die neue Saison gestartet und Tausende Fans verfolgen jede Woche gebannt die Spiele ihres Lieblingsclubs. Natürlich auch im Rennen um die Meisterschale dabei: der FC Bayern München. Mit einer bestehenden Fangemeinde von mehr als 63 Millionen Menschen in allen Teilen der Welt und mehr als einer Milliarde Menschen, die sich weltweit für den FC Bayern interessieren, ist die gezielte und passgenaue Ansprache jedes Einzelnen eine Herausforderung für den Verein. Um die Bedürfnisse der Fans noch besser zu verstehen und näher an sie heranzukommen, setzt der FC Bayern daher auf die Unterstützung durch die SAP Emarsys Customer Engagement Platform und nutzt so die Möglichkeiten des personalisierten Marketings. Vor der Einführung der SAP Emarsys Plattform gab es für den FC Bayern verschiedene Challenges. Dazu zählten nicht nur Fan-Erlebnisse auf und neben dem Spielfeld möglichst nahtlos miteinander zu verbinden, sondern auch, die Interessen der Fans besser zu verstehen und sie kanalübergreifend und konsistent anzusprechen. Dazu verändert sich die Fanbase selbst ebenfalls: Jüngere Generationen haben andere Bedürfnisse und Ansprüche an Fan-Erlebnisse als die Generationen zuvor – es galt also, die unterschiedlichen Fans im großen Umfang personalisiert anzusprechen. Klar war auch, dass bereits vorhandene Daten einen Teil der Lösung darstellen, doch diese waren häufig in verschiedenen Datensilos gespeichert und somit nicht zentralisiert verfügbar. Genau hier setzt die Customer Engagement Platform von SAP Emarsys an – sie bricht die Datensilos auf und schafft dadurch einen zentralisierten und integrierten Ansatz, mit dem... --- ### Der Sommer der Sport-Loyalität: Fans geben 11% mehr Geld für die Europameisterschaft aus als für die Olympischen Spiele > Der Sommer der Sport-Loyalität: Fans geben 11% mehr Geld für die Europameisterschaft aus als für die Olympischen Spiele - Published: 2024-07-11 - Modified: 2025-01-12 - URL: https://emarsystest.com/de/press-release/der-sommer-der-sport-loyalitat-fans-geben-11-mehr-geld-fur-die-europameisterschaft-aus-als-fur-die-olympischen-spiele/ - Translation Priorities: Optional Neue Studie zeigt deutliche Unterschiede bei den Ausgaben von Fußball- und Leichtathletikfans - trotz Gemeinsamkeiten bei Markentreue und Kundenprämien München, 11. Juli 2024 — Inmitten eines spannenden Sportsommers zeigt eine neue Studie des Omnichannel-Marketingexperten SAP Emarsys Customer Engagement, dass die befragten Fußballfans mehr Geld ausgeben als die Olympia-Fans, ansonsten aber ähnliche Vorlieben haben. Die Studie, die im Rahmen des bevorstehenden jährlichen Customer Loyalty Index von SAP Emarsys unter mehr als 2000 deutschen Verbrauchern durchgeführt wurde, zeigt: Die befragten Shopper, die einem Fußballverein treu sind, geben im Durchschnitt 198 Euro für die Fußball-EM aus. Im Vergleich dazu geben diejenigen, die in diesem Sommer die Olympischen Spiele verfolgen und Fan des eigenen olympischen Teams sind, knapp 178 Euro aus. Das bedeutet, dass Fußballfans im Durchschnitt 11 Prozent mehr pro Kopf ausgeben. Fußball- und Olympia-Fans ticken ähnlich Diese Ausgaben stehen in deutlichem Gegensatz zu den üblichen Einkaufsgewohnheiten vieler Sportfans, die so kostenbewusst sind, dass sie die Marke ihrer Wahl aufgeben, um ein günstigeres Produkt zu kaufen. 50 Prozent der befragten Fußballfans und 52 Prozent der Olympia-Fans haben aus Kostengründen die Marke gewechselt. 51 Prozent bzw. 50 Prozent würden in der Regel zu einem günstigeren, verfügbaren Produkt greifen. Diese ähnlichen Vorlieben der beiden Fangruppen lassen sich auch klar bei Themen wie Nutzungsverhalten und Markentreue erkennen:  Rund die Hälfte der befragten Fußball- (48 Prozent) und Olympia-Fans (50 Prozent) erwarten als Gegenleistung für ihre Treue einen guten Kundenservice. Beide Fangruppen, die sich als loyal gegenüber einem bestimmten Einzelhändler/einer bestimmten Marke/einem bestimmten Geschäft betrachten, erwarten Treuepunkte oder Cashback... --- ### A summer of loyalty: Euros fans set to outspend Olympics consumers by 42% > Euros football fans are set to outspend Olympics consumers by 42%, new research finds. - Published: 2024-07-09 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/a-summer-of-loyalty-euros-fans-set-to-outspend-olympics-consumers-by-42/ - Translation Priorities: Optional Notable spending difference between football and athletics fans despite common ground on brand loyalty and customer rewards, new research finds London, 9 July, 2024 — Amidst an incredible summer of sport, new research by omnichannel marketing expert SAP Emarsys Customer Engagement reveals that football fans surveyed are set to spend almost one and a half times as much as Olympics fans – amidst a wider study of how loyalty underpins consumer spending. The research, surveying over 2,000 UK consumers as part of SAP Emarsys’ upcoming annual Customer Loyalty Index, finds that shoppers surveyed who are loyal to a football club will spend an average of £118 on watching the Euros. That’s compared to the £83 spent on the Olympics by those following the action this summer – meaning that football fans will, on average, spend 42% more per head. This spending is in stark contrast to many sports fans’ usual retail habits, where many are cost-conscious enough to abandon their brand of choice in pursuit of better value. 66% of football fans surveyed and 67% of Olympics fans having switched brands due to cost considerations; 67% and 68% respectively will typically replace a purchase if a cheaper product is available. Indeed, it seems that both sets of fans have similar feelings – and similar behaviours – when it comes to brand loyalty and navigating their summer spending: Around half of both football (48%) and Olympic (51%) fans surveyed expect reduced prices or better deals in exchange for their loyalty. Both... --- ### Loyalty management platform Annex Cloud achieves SAP Endorsed Status > SAP Emarsys’ integration with Annex Cloud empowers brands to build deeper customer connections as research highlights shifts in loyalty - Published: 2024-06-25 - Modified: 2025-01-10 - URL: https://emarsystest.com/press-release/loyalty-management-platform-annex-cloud-achieves-sap-endorsed-status/ - Translation Priorities: Optional SAP Emarsys’ integration with Annex Cloud is empowering brands to build deeper customer relationships as research highlights shifts in consumer loyalty Indianapolis – June 25, 2024 Annex Cloud’s enterprise-level Loyalty Experience Platform, which transforms customer loyalty experiences for global businesses, is now an SAP Endorsed App, available for online purchase via the SAP® Store. With SAP Emarsys Customer Loyalty research highlighting the shifting sands of loyalty in the USA, brands must work smarter to build long-lasting, true brand affinity. The insight suggests that 21% of consumers think retailers and brands need to do more to maintain their loyalty, and 26% claim they now prioritize cost over brand loyalty. Yet with 46% of shoppers expecting personalized offers and deals in return for loyalty, there is a clear opportunity for brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs. Addressing the loyalty challenge The integration between the SAP Emarsys customer engagement platform and the Annex Cloud SaaS loyalty management platform is enabling brands to tackle this loyalty challenge. By incentivizing customer interactions to collect rich zero and first party data, it delivers highly personalized, loyalty-driven omnichannel experiences that allow brands like Molton Brown to build deeper customer relationships and grow customer lifetime value. Connecting SAP Emarsys to AnnexCloud’s Saas loyalty experience platform gives the marketer access to enhanced loyalty data for powerful AI-driven customer segmentation capabilities at scale, leveraging data points such as loyalty status, average order value and product affinity. Brands are empowered to serve up... --- ### SAP Emarsys launches connector with VTEX to revolutionize ecommerce > The SAP Emarsys and VTEX connector is empowering retailers like Levi’s Brazil with data-driven customer experience strategies - Published: 2024-06-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-emarsys-launches-connector-with-vtex-to-revolutionize-ecommerce/ - Translation Priorities: Optional The SAP Emarsys and VTEX connector, built by Driven. CX, is empowering retailers like Levi’s Brazil with data-driven customer experience strategies Indianapolis – 24 June 2024 – Creating a highly personalized, omnichannel experience is no longer a choice for brands; it's what customers demand, with 75% of global consumers expecting personalization in marketing communications. To enable retailers to meet this growing demand, SAP Emarsys, a leading customer engagement platform, and VTEX, an enterprise digital commerce platform are launching a new connector between their platforms to aid retailers in connecting data from across the enterprise. Combining the advanced marketing automation of SAP Emarsys with the agile and scalable commerce capabilities of VTEX, enables brands to increase revenue by delivering a more efficient, automated and personalized journey for customers. "We know that good data is the key to creating highly personalized omnichannel experiences, and this new connector with VTEX allows enterprise brands to more easily integrate and utilize the valuable first-party data from all touchpoints along their customers’ journey,” said Pablo Cáceres, Regional Revenue Lead at SAP Emarsys. New capabilities within the SAP Emarsys and VTEX connector include: Brands are now able to integrate orders, catalogs and customers in a simple, robust and parameterizable way. Leverage deep customer insights and data, such as, browsing, purchase history and product and category interest to drive personalized engagements, while increasing customer loyalty and lifetime value. 45% of global consumers expect personalized offers in exchange for loyalty to a brand and the new connector is already... --- ### SAP Emarsys: Juni-Produktupdate mit neuen generativen KI-Funktionen > SAP Emarsys Juni Produktupdate beinhaltet eine Reihe von Omnichannel-Ergänzungen sowie Erweiterungen für Unternehmen und KI-Funktionen. - Published: 2024-06-13 - Modified: 2025-01-12 - URL: https://emarsystest.com/de/press-release/sap-emarsys-juni-produktupdate-mit-neuen-generativen-ki-funktionen/ - Translation Priorities: Optional Upgrades nutzen KI- Know-how der Plattform, um die generativen KI-Funktionen zu erweitern, da Marketer KI für die Steigerung der Kundenbindung für unerlässlich erklären   München – 13. Juni 2024 – SAP Emarsys Customer Engagement kündigt sein Produktupdate für Juni 2024 an. Es beinhaltet eine Reihe von Omnichannel-Ergänzungen sowie Erweiterungen für Unternehmen und KI-Funktionen. Sie bauen auf der langjährigen Kompetenz der Plattform im Bereich der künstlichen Intelligenz auf und implementieren die Erkenntnisse einer neuen Studie, die zeigt, dass KI eines der leistungsstärksten Rationalisierungswerkzeuge für Marketer ist.   Die jüngste Studie von SAP Emarsys, bei der mehr als 250 Marketer und mehr als 2. 000 Konsumenten in Deutschland befragt wurden, hat ergeben, dass 58 Prozent der Marketer KI als entscheidend für die Steigerung der Kundenbindung im Jahr 2024 ansehen. Ebenso unterstützen 51 Prozent der Konsumenten die weitere Integration von KI in den Einzelhandel. 65 Prozent der Marketer haben seit der Einführung von KI einen Anstieg der Kundenloyalität festgestellt, während weitere 62 Prozent ihre Investitionen in KI infolgedessen erhöhen werden.      Die Updates spiegeln den Bedarf und die Notwendigkeit von Marketern wider, KI zu nutzen, um personalisierte Kampagnen und die Produktivität zu steigern und die KI-Features und -Funktionen der Plattform zu stärken. Zudem sollen die Updates Marketern ermöglichen, von den zeitsparenden Möglichkeiten der generativen KI zu profitieren:  AI Subject Line Generator. Der auf ChatGPT-4 von OpenAI basierende AI-Subject Line Generator von SAP Emarsys wird im Juli allgemein verfügbar sein. Er ermöglicht es Marketern, einzigartige, kontextspezifische Betreffzeilen zu generieren. Sie berücksichtigen die Sprachpräferenzen,... --- ### SAP Emarsys stellt neue generative AI-Funktionen im Juni-Product Release vor > SAP Emarsys präsentiert das Juni-Product Release, das eine Vielzahl von Omnichannel-Ergänzungen, Erweiterungen für große Unternehmen und AI-gestützte Funktionen enthält. - Published: 2024-06-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/ - Translation Priorities: Optional Da Marketer Artificial Intelligence für die Steigerung des Customer Engagements inzwischen für unverzichtbar halten, bauen die Upgrades auf der AI-Tradition der Plattform auf und erweitern die generativen AI-Funktionen. Indianapolis, 12.  Juni 2024 – SAP Emarsys Customer Engagement kündigt heute sein Product Release für Juni 2024 an, das eine Vielzahl von Omnichannel-Ergänzungen, Erweiterungen für große Unternehmen und AI-Funktionen enthält, die auf der langjährigen Erfahrung der Plattform im Bereich der künstlichen Intelligenz aufbauen. Damit tragen wir einer neuen Studie Rechnung, die zeigt, dass AI eines der leistungsfähigsten Optimierungstools für Marketer ist. Die jüngste Studie von SAP Emarsys, bei der über 250 Marketingverantwortliche und 2. 000 Verbraucher*innen in den USA befragt wurden, ergab, dass die meisten Marketer (88 %) AI als wesentlich für die Steigerung des Customer Engagements ansehen. Ebenso befürworten 61 % der Käufer*innen eine weitere Integration von AI in ihre Erlebnisse im Einzelhandel. Marketer, die Artificial Intelligence einsetzen, profitieren davon: 78 % der Befragten verzeichnen ein gesteigertes Customer Engagement, und drei Viertel (75 %) berichten von einer Stärkung der Kund*innentreue. Die Folge: Marketer (72 %) erhöhen ihre AI-Investitionen, um weiter für mehr Kund*innenengagement zu sorgen. In diesem Sinne spiegeln die Updates den Wunsch und die Dringlichkeit von Marketern wider, AI zu nutzen, um personalisierte Kampagnen zu optimieren und die Produktivität zu steigern. Durch die Stärkung der AI-Features und -Funktionen der Plattform möchten wir Marketer in die Lage zu versetzen, von den zeitsparenden Möglichkeiten der generativen AI zu profitieren: AI-Betreffzeilen-Generator.  Der SAP Emarsys Betreffzeilen-Generator, der auf OpenAIs ChatGPT-4 basiert, wird im Juli allgemein verfügbar sein. Mit ihm können Marketer individuelle,... --- ### SAP Emarsys presenta una nueva función de IA generativa en el lanzamiento de productos de junio > SAP Emarsys anuncia el lanzamiento de productos de junio y presenta una serie de novedades multicanal, mejoras empresariales y funciones basadas en IA. - Published: 2024-06-12 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/ - Translation Priorities: Opcional Las actualizaciones incorporadas en el legado de IA de la plataforma generarán mejoras en las funciones de IA generativa, y los especialistas en marketing declaran que la IA es fundamental para aumentar la captación de clientes Indianápolis, 12 de junio de 2024 : el Departamento de Captación de Clientes de SAP Emarsys anuncia hoy su lanzamiento de productos de junio 2024, que presenta una serie de novedades multicanal, mejoras empresariales y funciones basadas en IA que se implementan en el legado de larga data de la plataforma con respecto a la inteligencia artificial, y reflejan un nuevo estudio que demuestra que la IA es una de las herramientas de automatización más eficaces disponibles para los especialistas en marketing. Las investigaciones más recientes de SAP Emarsys, en las que se encuestó a más de 250 profesionales del marketing y 2000 clientes en los Estados Unidos, descubrieron que la mayoría de los especialistas en marketing (el 88 %) ven a la IA como una parte esencial para aumentar la captación de clientes. Del mismo modo, el 61 % de los compradores apoyan una mayor integración de la IA en su experiencia de compra. Los especialistas en marketing que aprovechan la IA están cosechando los beneficios: el 78 % tuvo un aumento en la captación de clientes y tres cuartos (75 %) informó un marcado aumento de la fidelidad. Como resultado, los especialistas en marketing (72 %) están aumentando su inversión en IA para seguir impulsando la captación de clientes. En función de... --- ### SAP Emarsys présente de nouvelles capacités d’IA générative dans la June Product Release > SAP Emarsys annonce la June Product Release, qui présente une multitude de nouveautés omnicanales, d’améliorations destinées aux entreprises et de fonctionnalités basées sur l’IA. - Published: 2024-06-12 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/ - Translation Priorities: Optional Les mises à jour s’appuient sur l’héritage de la plateforme en matière d’IA pour faire progresser les capacités d’IA générative, à l’heure où les marketeurs déclarent que l’IA est essentielle pour accroître l’engagement client  Indianapolis, 12 juin 2024 – SAP Emarsys Customer Engagement annonce aujourd’hui sa June 2024 Product Release, qui comprend une multitude de nouveautés omnicanales, d’améliorations destinées aux entreprises et de fonctionnalités basées sur l’IA qui s’appuient sur l’héritage de longue date de la plateforme en matière d’intelligence artificielle, faisant écho à une nouvelle étude qui montre que l’IA est l’un des outils de simplification les plus puissants à la disposition des marketeurs. La dernière étude de SAP Emarsys, menée auprès de 250 marketeurs et de 2 000 consommateurs aux États-Unis, a révélé que la plupart des marketeurs (88 %) considèrent l’IA comme essentielle pour accroître l’engagement client. De même, 61 % des acheteurs sont favorables à une intégration plus poussée de l’IA dans leurs expériences de retail. Les marketeurs qui utilisent l’IA en récoltent les fruits : 78 % d’entre eux constatent une augmentation de l’engagement client, et les trois quarts (75 %) rapportent une augmentation de la fidélité client. Ainsi, les marketeurs (72 %) augmentent leurs investissements dans l’IA pour continuer à stimuler l’engagement client. Dans cette optique, les mises à jour reflètent le désir et l’urgence pour les marketeurs d’utiliser l’IA pour optimiser les campagnes personnalisées et la productivité, en renforçant les fonctionnalités d’IA de la plateforme et en permettant aux marketeurs de bénéficier des avantages de l’IA générative en termes de gain de temps : Générateur IA de... --- ### SAP Emarsys introduces new generative AI capabilities in June Product Release > SAP Emarsys announces the June Product Release, introducing a host of omnichannel additions, enterprise enhancements and AI-infused features - Published: 2024-06-12 - Modified: 2025-01-10 - URL: https://emarsystest.com/press-release/sap-emarsys-introduces-new-generative-ai-capabilities-in-june-product-release/ - Translation Priorities: Optional Upgrades build on platform’s AI heritage to advance generative AI capabilities, as marketers declare AI essential to increasing customer engagement  Indianapolis, June 12, 2024 – SAP Emarsys Customer Engagement today announces its June 2024 product release, featuring a host of omnichannel additions, enterprise enhancements and AI-infused features that build on the platform’s long-standing heritage in artificial intelligence – and reflect a new study that shows AI is one of the most powerful streamlining tools available to marketers. The latest research from SAP Emarsys, surveying over 250 marketers and 2,000 consumers in the United States, has found most marketers (88%) see AI as essential to increasing customer engagement. Similarly, 61% of shoppers support further integration of AI into their retail experiences. Marketers leveraging AI are reaping the benefits, with 78% experiencing an increase in customer engagement, and three-fourths (75%) reporting a boost in customer loyalty. As a result, marketers (72%) are increasing their AI investments to continue driving customer engagement. With that in mind, the updates reflect the desire and urgency of marketers to use AI to supercharge personalized campaigns and productivity, strengthening the platform’s AI features and functions, and enabling marketers to benefit from the time-saving powers of generative AI: AI Subject Line Generator. Powered by OpenAI’s ChatGPT-4, SAP Emarsys’ Subject Line Generator is set for General Availability in July. It enables marketers to generate unique, context-specific subject lines that factor in language preferences, natural language prompts, and the desired level of creativity — all directly within a user’s email... --- ### 7 Säulen für die Omnichannel-Personalisierung > SAP Emarsys zeigt, wie Marken Wachstum und Umsatz mit Omnichannel-Personalisierung steigern können. - Published: 2024-06-05 - Modified: 2024-06-05 - URL: https://emarsystest.com/de/press-release/7-saeulen-fuer-die-omnichannel-personalisierung/ - Translation Priorities: Optional SAP Emarsys zeigt, wie Marken Wachstum und Umsatz mit Omnichannel-Personalisierung steigern können München, 05. Juni 2024 – Omnichannel und Personalisierung werden für Marken immer wichtiger, bringen aber gleichzeitig eine zentrale Frage mit sich: Wie lässt sich erkennen, welche Informationen nützlich sind, um die Kundenloyalität zu stärken, die sich wiederum auf Wachstum und Umsatz auswirkt? Die Vorteile sind klar: Zwei Drittel der Verbraucher kaufen bei einer Marke nicht nur häufiger ein, sondern bleiben der Marke auch treu, wenn sie regelmäßig mit personalisierten und relevanten Inhalten bespielt werden - das zeigt der Customer Loyalty Index 2023 der Customer Engagement Plattform SAP Emarsys. Um den Einstieg in die Omnichannel-Personalisierung zu vereinfachen, hat SAP Emarsys die sieben ausschlaggebenden Aspekte zusammengestellt: 1. Daten in großem Umfang integrieren: Da integrierte Daten den Grundstein der Personalisierung bilden, dürfen die Kundendaten nicht isoliert sein, um eine optimale Ansprache zur richtigen Zeit und am richtigen Ort zu ermöglichen. Eine offene Datenstrategie ermöglicht die Erweiterbarkeit von Daten und erhöht infolgedessen den Wert von MarTech-Stacks. Die im Backend bereits vorhandenen Daten über existierende Kunden können Marken mit relationalen Daten zusammenführen und so die Ansprache für einzelne Personen gezielt personalisieren. 2. Die Commerce Experiences verknüpfen: Kunden vergleichen Optionen, wechseln häufig von einem Kanal zum anderen, offline wie online, und benötigen daher eine Verknüpfung aller Touchpoints. Denn die Customer Journey ist längst nicht mehr linear. Der mobile Handel (Mcommerce) wächst stetig und ist auf 3,4 Billionen USD bis 2027 prognostiziert. Dank diverser Strategien – wie Geofencing, Mobile App und Mobile Wallet, als auch dem... --- ### SAP Emarsys and FCamara collaborate to boost digital marketing in Portugal  > FCamara established a partnership with SAP Emarsys, the leading cloud-based, customer engagement platform, to transform digital marketing! - Published: 2024-05-16 - Modified: 2025-01-10 - URL: https://emarsystest.com/press-release/sap-emarsys-and-fcamara-collaborate-to-boost-digital-marketing-in-portugal/ - Translation Priorities: Optional SAP Emarsys' platform executes intelligent omnichannel campaigns for customer segments at scale, to turn marketing strategies into revenue   FCamara, a Brazilian multinational specializing in projects and consultancy for digital transformation, has established a partnership with SAP Emarsys, the leading cloud-based, customer engagement platform, to empower businesses to address the growing need for personalized omnichannel marketing strategies. This collaboration aims to strengthen FCamara's position as a digital solutions provider in Portugal, offering clients an integrated and holistic approach to digital marketing and customer experience.   The partnership between these two companies comes as a response to the challenges faced by marketing professionals in an increasingly competitive environment. SAP Emarsys, renowned for giving marketers the ability to be creative and build engagement using centralized customer data and insight, aligns perfectly with FCamara's vision of using technology to create business value.   FCamara is responsible for integrating the SAP Emarsys solution into the Portuguese market, enabling marketing professionals to create personalized journeys, drive relevant offers and identify purchasing opportunities more efficiently. This customer engagement platform makes it possible to offer AI-leveraged personalized engagement in real time and on a large scale to increase customer retention and loyalty. By adopting this platform, FCamara believes it is possible to leverage revenues in current businesses and increase the operational efficiency of companies in their commercial activity.   For Paulo Felix, Business Development Director at FCamara Europe, "we are the first partner in Portugal to join SAP Emarsys. Our aim is to capitalize on FCamara's expertise in... --- ### SAP Emarsys and Infosys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences for Clients > Infosys and SAP Emarsys Collaborate to Deliver Enhanced Personalized Omnichannel Experiences and to Help Drive Revenue Growth - Published: 2024-05-15 - Modified: 2025-01-10 - URL: https://emarsystest.com/press-release/sap-emarsys-and-infosys-collaborate-to-deliver-enhanced-personalized-omnichannel-experiences/ - Translation Priorities: Optional To help organizations drive revenue growth and enhance customer experience by leveraging Infosys Cobalt and Infosys Topaz London, May 15, 2024: Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it is collaborating with SAP Emarsys, a cloud-based, omnichannel customer engagement platform, to empower businesses to address the growing need for omnichannel customer engagement. The collaboration will help enterprises create high impact marketing campaigns to boost revenue growth and customer experience by leveraging SAP Emarsys’ customer engagement platform and Infosys Cobalt, a set of services, solutions, and platforms for enterprises to accelerate their cloud journey. Through this collaboration enterprises will be able to orchestrate complex industry-specific cross-channel marketing campaigns, reach customers in real-time, and drive customer loyalty through personalization. By harnessing AI capabilities of the platform and Infosys Topaz, an AI-first set of services, solutions and platforms using generative AI technologies, businesses can unlock the value of data from across organizational silos to enable data driven insights and predictive analytics to boost revenue growth. Additionally, the synergy between Infosys and SAP Emarsys will enable clients to get a 360-degree view of campaigns and blend digital channels with in-store experiences to create seamless customer experiences for an immersive and interactive brand experience. Aaron Bradley, Vice President Experience, Technology & GTM Innovation at Wella Company, commented, “We are pleased to be working with Infosys to create a superior, agile, and scalable digital capability using SAP Emarsys to blend digital channels. This collaboration with Infosys... --- ### SAP Emarsys announces AI Product Finder, as demand for AI-powered retail booms  - Published: 2024-05-09 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-booms/ - Translation Priorities: Optional New research finds a massive 91% of UAE shoppers say AI has improved their retail experiences Dubai, UAE, May 9, 2024 – SAP Emarsys today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences. The new Product Finder was previewed this week at the SAP Emarsys Power to the Marketer event at Josette, and comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 91% of UAE shoppers think artificial intelligence has improved their retail experiences. With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI. The new research, which surveyed 2,000 consumers and 150 marketers in the United Arab Emirates, found that 44% of consumers believe AI has made shopping easier. Nearly a third (28%) also feel that AI is helping to make their retail experiences more personal, while 45% say AI helps them to find new products. As a result of these benefits, 85% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand. But it’s not just shoppers who benefit. The UAE is one of the fastest-growing digital markets globally, with rapid investments in technologies like artificial intelligence fuelling innovation. This is reflected by over three quarters of UAE marketers (78%) having increased their investment... --- ### Football fans are more loyal shoppers, but can’t be bought  > New SAP Emarsys research explores fan loyalty, and what retailers can learn from FC Bayern one of the world’s most popular football clubs. - Published: 2024-05-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/press-release/football-fans-are-more-loyal-shoppers-but-cant-be-bought/ - Translation Priorities: Optional New SAP Emarsys research explores fan loyalty, and what retailers can learn from the world’s most popular football clubs  London, May 08, 2024 — New data shows football fan loyalty extends beyond the pitch, with football supporters typically 11% more loyal to brands and retailers than non-football fans. That’s according to a major new study from customer engagement platform SAP Emarsys.   The research, which includes data from over 5,000 football fans worldwide, explores the power of fan loyalty in marketing and was commissioned to highlight the ongoing partnership with SAP Emarsys customer, FC Bayern.   The new data shows that football fans are not only more loyal, but also stay loyal for longer, with 55% continuing to support retailers after sales end, compared to just 39% of non-fans. Football supporters are also more likely to splash out on gifts, with the average fan spending £90 more on Christmas presents last year.   Despite being more loyal, SAP Emarsys’ data also shows that football fans are less persuaded by discounts and rewards (46% vs 52%) making them a difficult crowd for marketers to reach through traditional loyalty tactics. Previous SAP Emarsys research indicates that 60% of UK consumers like the option to communicate with brands via different platforms, highlighting the importance of an omnichannel approach if clubs are to meet expectations.   Rather than financial incentives, football fans are more likely to stay loyal to brands with a strong heritage (31% vs 27%) and ethical values (30% vs 26%) In... --- ### Fußballfans sind die loyaleren Shopper, aber nicht käuflich  > Neue SAP Emarsys Studie untersucht die Bedeutung von Fan-Loyalität und zeigt, was Einzelhändler von den beliebtesten Fußballmarken der Welt lernen können. - Published: 2024-05-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/press-release/fussballfans-sind-die-loyaleren-shopper-aber-nicht-kaeuflich/ - Translation Priorities: Optional Neue SAP Emarsys Studie untersucht die Bedeutung von Fan-Loyalität und zeigt, was Einzelhändler von den beliebtesten Fußballmarken der Welt lernen können  München, 08. Mai 2024 – Neue Daten zeigen, dass die Loyalität von Fußballfans über das Spielfeld hinausgeht: Fußballfans sind Marken und Einzelhändlern gegenüber in der Regel sieben Prozent loyaler als Nicht-Fußballfans. Dies geht aus einer neuen Studie der Customer Engagement Plattform SAP Emarsys hervor. Die Studie, die Angaben von über 5. 000 Fußballfans weltweit einschließt, untersucht die Bedeutung der Fan-Loyalität für das Marketing und ist Teil einer laufenden Partnerschaft von SAP Emarsys und dem FC Bayern. Die neuen Daten zeigen, dass Fußballfans nicht nur grundsätzlich loyaler sind, sondern auch länger treu bleiben. So unterstützen 61 Prozent der Fußballfans den Einzelhandel auch nach dem Ende eines Kaufs, im Vergleich zu nur 42 Prozent der Nicht-Fans. Obwohl sie loyaler sind, zeigen die Daten auch, dass Fußballfans weniger von Rabatten und Vergünstigungen überzeugt sind (33 Prozent vs. 37 Prozent), was es für Werbetreibende schwierig macht, sie mit traditionellen Treuemaßnahmen zu erreichen. Frühere SAP Emarsys Untersuchungen zeigten, dass 56 Prozent der deutschen Verbraucher die Möglichkeit schätzen, mit Marken über verschiedene Plattformen zu kommunizieren, was die Bedeutung eines Omnichannel-Ansatzes für Clubs unterstreicht. Statt finanzieller Anreize sind Fußballfans eher bereit, Marken, zu denen sie eine starke persönliche oder emotionale Verbindung haben (23 Prozent vs. 19 Prozent) die Treue zu halten. Insgesamt war das Markenerbe der wichtigste Faktor, der sich positiv auf die Loyalität der Fußballfans auswirkte: 40 Prozent ordneten ihn in der Umfrage als oberste Priorität... --- ### SAP Emarsys announces AI Product Finder, as demand for AI-powered retail reaches a new high  > New research finds 64% of US shoppers say AI has improved their shopping experience, meanwhile SAP Emarsys announces new AI features! - Published: 2024-04-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-emarsys-announces-ai-product-finder-as-demand-for-ai-powered-retail-reaches-a-new-high/ - Translation Priorities: Optional New research finds 64% of US shoppers say AI has improved their retail experiences — A 25% rise in positive sentiment from 2023  Indianapolis, April 10th, 2024 – SAP Emarsys today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences. The new Product Finder comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 64% of shoppers think artificial intelligence has improved their retail experiences – up from 51% in 2023.   With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.   The new research, which surveyed over 2,000 US consumers and 250 marketers in the USA, found that 35% of consumers believe AI has made shopping easier (up from 32% in 2023). Nearly a third (31%) also feel that AI is helping to make their retail experiences more personal (up from 27%), while 35% say AI helps them to find new products (up from 33%). As a result of these benefits, 61% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand. But it’s not just shoppers who benefit. Nearly three quarters of US marketers (72%) have increased their investment in artificial intelligence in 2024. Of these, 78% attribute a boost in customer engagement... --- ### Nachfrage nach KI-gestütztem Handel auf neuem Hoch – SAP Emarsys kündigt AI Product Finder an > Neue Studie zeigt: 62% der deutschen Konsumenten finden, KI verbessert ihr Einkaufserlebnis – ein Anstieg von 13% im Vergleich zu 2023 - Published: 2024-04-10 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/press-release/nachfrage-nach-ki-gestuetztem-handel-auf-neuem-hoch-sap-emarsys-kuendigt-ai-product-finder-an/ - Translation Priorities: Optional Neue Studie zeigt: 62% der deutschen Konsumenten finden, KI verbessert ihr Einkaufserlebnis – ein Anstieg von 13% im Vergleich zu 2023  München, 10 April 2024 – SAP Emarsys kündigt heute seinen AI Product Finder an, ein neues Tool, das die Art und Weise, wie Marken Produkte empfehlen und ihre Customer Experience personalisieren, verändert. Der neue Product Finder ist eine Reaktion auf die deutlich gestiegene Nachfrage der Verbraucher nach KI im Handel. Daten von SAP Emarsys zeigen, dass 62 Prozent der Kunden der Meinung sind, dass künstliche Intelligenz ihr Einkaufserlebnis verbessert - im Jahr 2023 waren es noch 49 Prozent. Generative KI steht heute in vielen Branchen im Mittelpunkt. SAP Emarsys bekräftigt seine jahrzehntelange KI-Erfahrung durch die Ankündigung neuer KI-Tools, die Marketer unterstützen sollen, sowie durch eine neue, branchenführende Studie zum Thema KI. KI-Akzeptanz steigt deutlich Die neue Studie, für die über 2. 000 deutsche Konsumenten und mehr als 250 Marketer in Deutschland befragt wurden, ergab, dass 34 Prozent der Verbraucher glauben, dass KI das Einkaufen einfacher gemacht hat (gegenüber 27 Prozent im Jahr 2023). Mehr als ein Viertel (26 Prozent) ist außerdem der Meinung, dass KI dazu beiträgt, ihr Einkaufserlebnis persönlicher zu gestalten (2023: 21 Prozent) während 38 Prozent sagen, dass KI ihnen hilft, neue Produkte zu finden (2023: 30 Prozent).   Aufgrund dieser Vorteile wünschen sich 52 Prozent der Konsumenten eine stärkere Integration von KI in den Einzelhandel - ein deutlicher Anstieg der Verbrauchernachfrage.   Doch nicht nur die Kunden profitieren von KI. Fast zwei Drittel der deutschen Marketer... --- ### Half of shoppers desire more sustainable returns  > SAP Emarsys' latest research reveals more than half of US shoppers (55%) are more loyal to brands that have sustainable returns processes. - Published: 2024-03-14 - Modified: 2024-03-13 - URL: https://emarsystest.com/press-release/half-of-shoppers-desire-more-sustainable-returns/ - Translation Priorities: Optional Research from SAP Emarsys reveals that the environmental impact of retail returns is a top concern for green-minded consumers  Indianapolis, March 14, 2024 – One in two Americans (51%) want more sustainable retail returns, according to the latest research by SAP Emarsys Customer Engagement, which surveyed over 2,000 consumers in the United States.   The research, which launches at Shoptalk in Las Vegas, found that consumers are favoring brands with eco-friendly practices. More than half of US shoppers (55%) are more loyal to brands that have sustainable returns processes. Sustainability is even more important to younger shoppers. One in three Gen Z shoppers (33%) view sustainability as the most important consideration when making purchases, even more than price. With returns on the rise, retailers can reduce the environmental impact of returns by using less packaging and recycling returned items. In fact, most US consumers are embracing the circular economy, with 53% agreeing that retailers should re-sell returned items at a lower price. 56% would like to see retailers accept returns at local depots.   "Sustainability has become a key consideration for consumers when deciding where to shop,” said Kelsey Jones, Global Head of Product Marketing at SAP Emarsys. “Retailers must prioritize more sustainable operations and taking steps to reduce the environmental impact of returns is a good starting point. ” “The key is identifying the root of the problem – why are customers returning items in the first place? Leveraging AI-powered personalization, retailers can learn from customer data to transform... --- ### Fast die Hälfte der Kunden erwartet von Einzelhändlern mehr Nachhaltigkeit bei Retouren  > Die aktuelle SAP Emarsys Customer Engagement Studie zeigt, dass Nachhaltigkeit im Kauf- und Rückgabeverhalten eine große Rolle spielt  - Published: 2024-03-14 - Modified: 2024-03-13 - URL: https://emarsystest.com/de/press-release/fast-die-haelfte-der-kunden-erwartet-von-einzelhaendlern-mehr-nachhaltigkeit-bei-retouren/ - Translation Priorities: Optional, Optional Die aktuelle SAP Emarsys Customer Engagement Studie zeigt, dass Nachhaltigkeit im Kauf- und Rückgabeverhalten eine große Rolle spielt  München, 14. März 2024 – 47 Prozent der deutschen Endverbraucher sind der Meinung, dass Einzelhändler nachhaltiger agieren sollten, wenn es um Retournierungen geht. Mehr als ein Fünftel der Konsumenten (21 Prozent) sieht „Nachhaltigkeit“ darüber hinaus als einen der wichtigsten Aspekte für seine Einkäufe im Jahr 2024 – hinter dem Preis-Leistungsverhältnis (56 Prozent), der Qualität (50 Prozent), der Langlebigkeit des Produktes (28 Prozent) und der Zweckmäßigkeit (22 Prozent). Das geht aus einer aktuellen Studie von SAP Emarsys Customer Engagement hervor, für die über 2. 000 Kunden in Deutschland befragt wurden. Die Studie ergab zudem, dass Nachhaltigkeit auch im Rückgabeverfahren von Retailern einen hohen Stellenwert annehmen sollte: Mehr als die Hälfte der Verbraucher (51 Prozent) vertritt die Auffassung, dass Einzelhändler zurückgegebene Artikel zu einem reduzierten Preis weiterverkaufen sollten, um die Nachhaltigkeit zu verbessern. Eine nachhaltige Organisation der Retouren beeinflusst auch die Loyalität, die Konsumenten den Einzelhändlern entgegenbringen – bei fast 50 Prozent (49 Prozent) der Befragten steigt die Loyalität, wenn der Rückgabeprozess nachhaltig ist. Nachhaltigkeitsbewusstsein auch im eigenen Umfeld  Wenn es darum geht, eine Ware, die nicht zusagt, zu behalten und so auf eine kostenpflichtige Retoure zu verzichten, spielt für mehr als ein Zehntel (13 Prozent) der ökologische Fußabdruck eine Rolle. Darüber hinaus werden Geschenke, die nicht den eigenen Geschmack treffen, nur bei weniger als einem Zehntel (8 Prozent) entsorgt. Stattdessen werden sie entweder behalten (34 Prozent), an Freunde (30 Prozent) und Familie (26 Prozent) weiterverschenkt... --- ### SAP Emarsys kündigt neue Omnichannel-Funktionen für das Produktupdate vom Februar 2024 an  > SAP Emarsys kündigt das jüngste Produktupdate an! Es bietet neue, fantastische und personalisierte Omnichannel-Kundenbindungsmaßnahmen an. - Published: 2024-03-01 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/press-release/sap-emarsys-kuendigt-neue-omnichannel-funktionen-fuer-das-produktupdate-vom-februar-2024-an/ - Translation Priorities: Optional Das jüngste Produktupdate bringt eine Vielzahl neuer Funktionen für Marketer, die personalisierte Omnichannel-Kundenbindungsmaßnahmen entwickeln, einführen und skalieren möchten  München – 01. März 2024 – SAP Emarsys Customer Engagement, der Marktführer im Bereich Omnichannel Customer Engagement, kündigt heute sein Produktupdate für Februar 2024 an – eine Reihe wichtiger Updates, die Marketern helfen, erfolgreiche KI-gesteuerte Omnichannel-Kampagnen zu entwickeln und durchzuführen.   Durch Investitionen in Omnichannel-Innovation, skalierbare Infrastruktur und generative KI bietet das Update mehr Funktionalität, nahtlose Integration sowie beispiellose Leistung und konzentriert sich auf drei Elemente:  Omnichannel-Exzellenz: In der digitalen Werbung ermöglicht eine Pilotintegration mit LinkedIn Marken, das LinkedIn-Netzwerk mit seinen über einer Milliarde Nutzern zu nutzen, um neue Käuferschichten mit personalisierten Anzeigen anzusprechen und gleichzeitig eine nahtlose Lead-Akquise sowie Kontaktaufnahme in Echtzeit zu ermöglichen. Darüber hinaus unterstützt die SMS-Plattform jetzt benutzerdefinierte URLs und ermöglicht die Verwendung von Markendomains in SMS-Kampagnen, um die Wiedererkennung und das Engagement der Kunden zu verbessern. Darüber hinaus wurde die im letzten Jahr eingeführte SAP Emarsys Mobile Wallet-Funktion jetzt so erweitert, dass sie auch nach Launch noch Änderungen zulässt und es möglich macht, ein Ablaufdatum zu setzen. Die Features geben Marketern mehr Kontrolle und vermitteln den Kunden ein Gefühl der Dringlichkeit. Marketer Intelligenz: SAP Emarsys-Nutzer können die Vorteile der generativen KI durch den KI-Betreffzeilen-Generator von SAP Emarsys nutzen. Das Feature befindet sich noch in einer offenen Pilotphase und ermöglicht Marketern, die Einbindung von sofortigen, maßgeschneiderten Betreffzeilen in ihre Kommunikation und Kundenkontakte zu automatisieren. Darüber hinaus können Marketer vom belastbaren Event Monitoring profitieren, das eine umfassende Aufschlüsselung der... --- ### SAP Emarsys announces new omnichannel capabilities in February 2024 product update release  > SAP Emarsys latest product update brings a host of new features for marketers looking to build, launch and scale personalized omnichannel strategies - Published: 2024-02-29 - Modified: 2025-01-10 - URL: https://emarsystest.com/press-release/sap-emarsys-announces-new-omnichannel-capabilities-in-february-2024-product-update-release/ - Translation Priorities: Optional Latest product update brings a host of new features for marketers looking to build, launch and scale personalized, omnichannel customer engagement  Indianapolis, US – February 29th, 2024 – SAP Emarsys Customer Engagement, the market leader in omnichannel customer engagement, today announces its February 2024 product update – a suite of significant updates to help marketers build and execute successful AI-driven omnichannel campaigns.   Delivering greater functionality, seamless integration, and unparalleled performance through investments in omnichannel innovation, scalable infrastructure, and generative AI, the update focuses on three elements:  Omnichannel Excellence: In digital advertising, a pilot integration with LinkedIn allows brands to tap into LinkedIn's network of over 1bn users, enabling marketers to engage new buying audiences with personalized ads while offering seamless lead acquisition and real-time contact import . Furthermore, the SMS platform now supports customized URLs, enabling the use of branded domains in SMS campaigns to enhance customer recognition and engagement . Beyond that, SAP Emarsys’ Mobile Wallet feature, launched last year, has now been upgraded to allow post-launch modifications and the addition of an expiry date feature, giving marketers more control and creating a sense of urgency for customers . Marketer Intelligence: SAP Emarsys users will be able to take advantage of generative AI through Emarsys’ AI Subject Line Generator. The feature continues in an open pilot phase, enabling marketers to automate the inclusion of instant, bespoke subjects in their communications and customer engagements. Furthermore, marketers can benefit from robust Event Monitoring, which provides a comprehensive breakdown of customer... --- ### SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization  - Published: 2024-02-13 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-emarsys-integrates-enterprise-loyalty-for-supercharged-personalization/ - Translation Priorities: Optional New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs.    Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a leading customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivize customer interactions and deliver highly personalized, loyalty-driven omnichannel experiences that grow customer lifetime value.   The SAP Emarsys Customer Engagement Platform executes intelligent omnichannel campaigns to customer segments at scale to turn marketing strategies into revenue. The Annex Cloud Loyalty Experience Platform specializes in omnichannel incentivization for transactional, social, and behavioral loyalty activities in exchange for personalized rewards, adding robust technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Customer Engagement Platform. The SAP Emarsys and Annex Cloud integrated solution manages promotions, tracks customers, scores behaviors, and delivers personalized experiences to collect richer, more relevant zero- and first-party data. Together, they offer a seamless solution that empowers marketers at brands like Molton Brown to:  Build loyalty programs to fit unique business needs: From global to regional variations, spanning multiple languages, currencies, brands or even including partners.   Track and incentivize customer actions: Online, in-store and across all channels.   Automate personalized communications: Delivering loyalty messages and offers that increase average order values, purchase frequency and customer lifetime value.   Improve customer data intelligence: Integrate loyalty data and AI-driven insights across business systems for informed decision-making.... --- ### Das Herz bleibt meist, das Geschenk nicht zwingend – Auch der Valentinstag ist vor Retouren nicht gefeit  - Published: 2024-02-12 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/press-release/das-herz-bleibt-meist-das-geschenk-nicht-zwingend-auch-der-valentinstag-ist-vor-retouren-nicht-gefeit/ - Translation Priorities: Optional Die aktuelle SAP Emarsys Customer Engagement Studie zeigt, dass mehr als ein Sechstel der Befragten das Valentinstag-Geschenk retourniert, ohne es dem Partner zu sagen  Verliebt, verlobt, verheiratet: Viele Menschen nehmen den Valentinstag am 14. Februar zum Anlass, ihre Liebsten zu beschenken. Doch nicht immer trifft das Geschenk den Geschmack des Adressaten. Was tun mit dem Geschenk, das kein „perfect Match“ ist? Fast 15 Prozent der Befragten retournieren das Geschenk, ohne es dem Partner zu sagen (14,5 Prozent), am häufigsten erfolgt dies in der Gen Z (16-24-Jährige, 25,2 Prozent). Im Städtevergleich ist Köln am ehesten dabei, wenn es darum geht, sich dem unliebsamen Präsent ohne Wissen des Partners zu entledigen – mehr als ein Fünftel (20,2 Prozent) der Befragten räumt ein, auf ein solches Rückgabeverhalten zurückgegriffen zu haben. „Damit ein Umtausch oder eine Retoure gar nicht erst nötig ist, ist Personalisierung essenziell. Retailer können KI nutzen, um beispielsweise Geschenkideen basierend auf Wunschlisten und Interessen vorzuschlagen. Machen Händler es von Anfang an richtig, erspart das allen Beteiligten Enttäuschungen und reduziert aufwändige und teure Rücksendungen. Das Ergebnis? Ein verbessertes Kundenerlebnis, das als Teil einer Omnichannel-Strategie, bei der jeder Touchpoint zählt, echte Loyalität fördert“, sagt Philip Nowak, Managing Director und SVP Revenue MEE bei SAP Emarsys. Dass Endverbraucher wenig Lust auf Retouren haben, zeigt auch die Umfrage: Etwas mehr als ein Drittel der Befragten (35,7 Prozent) gibt an, ein für sie unpassendes Geschenk einer Wohltätigkeitsorganisation gespendet zu haben, um keine Umstände mit einer Rücksendung zu haben. Lediglich 21,6 Prozent der Befragten behalten Geschenke samt... --- ### Unrequited love: A quarter of Gen Z shoppers secretly return Valentine’s Day gifts   - Published: 2024-02-07 - Modified: 2024-02-07 - URL: https://emarsystest.com/press-release/unrequited-love-a-quarter-of-gen-z-shoppers-secretly-return-valentines-day-gifts/ - Translation Priorities: Optional Indianapolis, Feb. 7, 2024 – One in four Gen Zers (26%) will secretly return gifts from their loved ones this Valentine’s Day, according to the latest Valentine’s Day returns data from SAP Emarsys Customer Engagement. Researching over 2,000 consumers across the United States, SAP Emarsys found that Gen Z (ages 16-24) are almost twice as likely to return Valentine’s Day gifts as Gen X (ages 45-54), and five times as likely as baby boomers (ages 55 and over). Men are also more likely than women to return gifts without telling their partners.   And it’s not just Valentine’s Day. Nearly one-third of Gen Zers (32%) have secretly returned the gifts they received at Christmas. However, not every gift goes back to the store. According to the data, almost half of Gen Zers (48%) don’t bother to return items if they cost less than $10-$15, while 43% regift their unwanted items to others.   SAP Emarsys’ data comes at a time when the rate of returns is rising, with most Americans (86%) returning items over the past 12 months. “Buying the perfect Valentine’s Day present isn’t easy, and retailers need to do everything possible to help shoppers get it right,” said Sara Richter, Chief Marketing Officer at SAP Emarsys. “Personalization is essential, and retailers can leverage AI to recommend gift ideas that help shoppers find the perfect gift for their loved ones. If retailers can help shoppers get it right first time, they’ll not only see revenue gains, but also save time... --- ### 51 Prozent der Kunden bleiben Händlern treu, die kostenlosen Rückversand bieten  - Published: 2024-01-11 - Modified: 2024-01-11 - URL: https://emarsystest.com/de/press-release/51-prozent-der-kunden-bleiben-haendlern-treu-die-kostenlosen-rueckversand-bieten/ Die neueste SAP Emarsys Customer Engagement Studie untersucht die Zukunft des Einkaufens und wie Einzelhändler Retouren begrenzen können, ohne die Loyalität zu gefährden  München, 11. Januar 2024 – Etwas mehr als die Hälfte der deutschen Endverbraucher (51 Prozent) zeigt eine größere Loyalität gegenüber Einzelhändlern, die kostenlose Rücksendungen anbieten. Das geht aus einer aktuellen Studie von SAP Emarsys Customer Engagement hervor, für die über 2. 000 Kunden in Deutschland befragt wurden.   Die Studie, die auf der diesjährigen NRF-Retail-Messe in New York vorgestellt wird, ergab, dass 30 Prozent der deutschen Konsumenten eine Marke aufgrund ihrer kostenpflichtigen Retourenpolitik gewechselt hat. Mehr als ein Drittel (39 Prozent) meidet sogar aktiv Händler, die für die Rückgabe von Artikeln Gebühren erheben.   Die Daten von SAP Emarsys zeigen außerdem, dass die Retourenquote weiter steigt: 78 Prozent der Käufer gaben in den letzten 12 Monaten Artikel zurück.   Allerdings sind nicht alle diese Rückgaben „echt“, denn mehr als ein Drittel (37 Prozent) der Verbraucher gibt zu, „wardrobing“ zu betreiben – ein Phänomen, bei dem Verbraucher Artikel mit der einzigen Absicht kaufen, sie zurückzugeben. Ein häufiges Beispiel für "Wardrobing" ist der Kauf desselben Produkts in mehreren Größen, wenn man sich nicht sicher ist, welche am besten passt.   Um diesem Phänomen entgegenzuwirken, haben viele Einzelhändler begonnen, eine Rücksendegebühr zu erheben. Die Studie von SAP Emarsys zeigt jedoch, dass dies die Kunden zum Wechseln veranlasst: 36 Prozent der Kunden sind Marken, die Rücksendegebühren erheben, weniger treu.   Darüber hinaus geben 57 Prozent der Befragten an, dass sie es... --- ### 72% of shoppers stay loyal to retailers that offer free returns  - Published: 2024-01-11 - Modified: 2024-01-11 - URL: https://emarsystest.com/press-release/72-of-shoppers-stay-loyal-to-retailers-that-offer-free-returns/ - Translation Priorities: Optional Research from SAP Emarsys Customer Engagement examines the future of shopping and how retailers can limit returns without damaging loyalty Indianapolis, US, January 11, 2024 – Nearly three quarters of US shoppers (72%) show greater loyalty to retailers that provide free returns. That’s according to the latest research by SAP Emarsys Customer Engagement, which surveyed over 2,000 shoppers in the United States. The research, which launches at this year’s NRF retail tradeshow, found that 88% of US consumers have stopped shopping with a retailer because of a paid returns policy being introduced, while over half (54%) actively avoid retailers that charge to return items. SAP Emarsys data found the rate of returns continues to climb, with 84% of shoppers returning items over the last 12 months. However, not all these returns are genuine, with nearly a quarter (23%) of consumers admitting to ‘wardrobing’ — a phenomenon where consumers buy items with the sole intention of returning them. A common example of ‘wardrobing’ is shoppers buying the same product in multiple sizes when unsure of the fit. To address this, many retailers have started charging a returns fee. However, the SAP Emarsys research suggests this is causing shoppers to switch, with 49% being less loyal to brands that charge for returns. Additionally, 54% of customers say they prefer not to return items, and 60% want retailers to “get it right the first time,” indicating over half of US consumers do not want to deal with returns. “With brands losing money from... --- ### Customer Loyalty Index 2023: Kundentreue lässt sich in Deutschland nicht allein mit Rabatten erreichen - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://emarsystest.com/de/press-release/customer-loyalty-index-2023-kundentreue-laesst-sich-in-deutschland-nicht-allein-mit-rabatten-erreichen/ - Translation Priorities: Optional Gute Services, individuelle Angebote und traditionsreiche Marken binden Kunden langfristig München, DE – Vor dem Hintergrund der anhaltenden Inflation und insgesamten wirtschaftlichen Lage in Deutschland, vergleichen Kunden stärker als je zuvor Preise, bevor sie einen Einkauf tätigen. Doch Marken sind gut beraten, nicht ausschließlich auf Rabatte und Angebote zu setzen, um Kunden langfristig zu binden und die Loyalität zu stärken. Zu diesem Ergebnis kommt der dritte jährliche Customer Loyalty Index (CLI) von SAP Emarsys, der über 10. 000 Kunden weltweit zu ihrer Kundenloyalität befragt hat – mehr als 2. 000 davon in Deutschland. Nach wie vor ist der Preis ein wichtiges Argument – knapp 35 Prozent der Befragten geben an, dass sie Händlern gegenüber loyaler sind, die Rabatte und Prämien anbieten. Doch im Vergleich zum Vorjahr ist diese Zahl stark gefallen – 2022 stimmten noch gut 46 Prozent dieser Antwort zu. Im Jahr 2023 stehen andere Faktoren für Kunden stärker im Fokus: großartiger Kundenservice (34,4 Prozent), qualitativ hochwertige Produkte (37,1 Prozent) und gute Rückgaberichtlinien (21,2 Prozent). Den größten Sprung macht der Bereich personalisierte Werbung. Während 2022 lediglich 14,1 Prozent auf sie zugeschnittene Produktwerbung zu schätzen wussten, sind es 2023 schon 30,1 Prozent. Kunden wünschen sich also stärker als je zuvor, dass Marken und Händler ihre Bedürfnisse verstehen und sie genau dort abholen. Unternehmen sollten daher einen Omnichannel-Ansatz nutzen, um Kunden an den für sie wichtigsten Touchpoints zu erreichen und einen echten Mehrwert für beide Seiten zu kreieren. Knapp 65 Prozent der befragten Deutschen geben an, dass sie bestimmten Retailern und... --- ### Rabatte mit Relevanz: SAP Emarsys verzeichnet neun Prozent mehr Kundenkontakte am Black Friday-Wochenende - Published: 2023-11-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/rabatte-mit-relevanz-sap-emarsys-verzeichnet-neun-prozent-mehr-kundenkontakte-am-black-friday-wochenende/ - Translation Priorities: Optional Anstieg der Web Push-, SMS-, In-App- und E-Mail-Kontakte bei der führenden Omnichannel Customer Engagement-Plattform unterstreicht die Bedeutung von Omnichannel, Personalisierung und datengesteuerten Kampagnen Der SAP Emarsys Customer Loyalty Index zeigt einen Rückgang von 45 Prozent bei der incentivierten Loyalität – Einzelhändler müssen einen Mehrwert bieten, der über Angebote und Rabatte hinausgeht, um Käufer*innen zu halten München, 29. November 2023 – Eine Analyse des Omnichannel-Engagement-Experten SAP Emarsys hat ergeben, dass die Zahl der Kundenkontakte am Black Friday-Wochenende im Vergleich zum Vorjahr um neun Prozent gestiegen ist. Die Auswertung der Milliarden von Nachrichten, die zwischen dem 24. und 27. November über die Plattform verschickt wurden, hat einen deutlichen Anstieg der Web Push-, SMS-, In-App- und E-Mail-Engagements gezeigt: Web Push – 74 Prozent Anstieg SMS – 35 Prozent Anstieg In-App – 15 Prozent Anstieg E-Mail – 10 Prozent Anstieg Der 9-prozentige Gesamtanstieg der Kundeninteraktionen während des Black Friday-Wochenendes 2023 folgt auf die 45-prozentige Steigerung in der Plattform im Jahr 2022. Dies unterstreicht die Bedeutung des Omnichannel-Engagements, wenn es darum geht, eine aussagekräftige Personalisierung zu liefern, die während des Black Friday hervorsticht. Der Anstieg unterstreicht auch die Notwendigkeit, die für Marketer verfügbare Auswahl an Kanälen zu erweitern – wie zum Beispiel die kürzlich von SAP Emarsys hinzugefügten Digital Ads-Kanäle wie TikTok und Mobile Wallet, die die Kluft zwischen Online- und Offline-Shopping überbrücken. Laut dem SAP Emarsys Customer Loyalty Index 2023 (CLI) erwarten rund 35 Prozent der Kund*innen personalisierte Angebote oder Rabatte als Gegenleistung für ihre Markentreue. Mehr als die Hälfte (52 Prozent) bleibt den... --- ### Making “Marked Down” Meaningful: SAP Emarsys Reveals 9% Increase In Black Friday Weekend Customer Engagements  - Published: 2023-11-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/making-marked-down-meaningful-sap-emarsys-reveals-9-increase-in-black-friday-weekend-customer-engagements/ - Translation Priorities: Optional Increase in web push, SMS, in-app and email engagement for the leading omnichannel customer engagement platform highlights importance of omnichannel, personalization and data-driven campaigns  The SAP Emarsys Customer Loyalty Index showed a 36% decline in Incentivized Loyalty in the US, meaning retailers must offer value beyond deals and discounts to bring buyers back Indianapolis, US, November 28 2023 – Analysis by omnichannel engagement expert SAP Emarsys Customer Engagement has revealed a 9% year-on-year increase in customer engagements delivered over the Black Friday weekend. Interrogation of the billions of messages powered by the platform between November 24 – 27 has shown a prominent increase in web push, SMS, in-app and email engagements: Web Push – 74% increase SMS – 35% increase In-App – 15% increase Email – 10% increase The 9% overall year-on-year increase in engagements follows the platform’s 45% increase in 2022, emphasizing the importance of going omnichannel when it comes to delivering the meaningful engagements capable of cutting through the Black Friday noise. The increase also highlights the need to expand the suite of channels available to marketers – for example, SAP Emarsys’ recent additions of Digital Ads channels like TikTok and Mobile Wallet, bridging the gap between online and offline shopping. 45% of shoppers expect to see personalized offers or discounts in exchange for their loyalty to a brand, and almost half (48%) remain loyal to retailers they buy from on Black Friday even after the sales finish, according to the SAP Emarsys Customer Loyalty Index 2023 (CLI).... --- ### Großteil befragter Deutscher shoppt Weihnachtsgeschenke zum Black Friday, gibt aber weniger aus als 2022    - Published: 2023-11-23 - Modified: 2023-11-28 - URL: https://emarsystest.com/de/press-release/grossteil-befragter-deutscher-shoppt-weihnachtsgeschenke-zum-black-friday-gibt-aber-weniger-aus-als-2022/ - Translation Priorities: Optional 41 Prozent der befragten Deutschen erledigen den Großteil ihrer Weihnachtseinkäufe am Black Friday  München, DE - Der Black Friday 2023 steht ganz im Zeichen der angespannten wirtschaftlichen Lage: Knapp 39 Prozent der befragten Deutschen planen weniger Geld als im letzten Jahr auszugeben. Zu diesem Ergebnis kommt der neueste Customer Loyalty Index von SAP Emarsys.   Die Umfrage, bei der mehr als 2. 000 deutsche Verbraucher befragt wurden, fand heraus, dass 49 Prozent ihre Weihnachtseinkäufe vor dem Verkaufszeitraum rund um Black Friday noch nicht abgeschlossen haben. Black Friday selbst scheint dafür die ideale Gelegenheit zu sein, denn 41 Prozent3 geben an, die meisten ihrer Weihnachtsgeschenke am 14. November kaufen zu wollen. Damit bleibt der Black Friday das wichtigste Einkaufsereignis der Vorweihnachtszeit, mit hohem Verkaufsvolumen, auch wenn die Deutschen in Zeiten der Inflation nur noch bereit sind, im Durchschnitt 258 Euro auszugeben. Keine Kompromisse machen sie allerdings beim Thema Nachhaltigkeit: 36 Prozent1 geben an, dass sie Händler mit nachhaltigen und ethischen Praktiken bevorzugen werden. Die Umfrage von SAP Emarsys zeigt damit, dass der Black Friday für Händler und Marken wichtiger als je zuvor ist. Doch auch wenn ein großer Teil der befragten deutschen Verbraucher auf der Suche nach den besten Angeboten ist, reicht dies alleine nicht mehr, um Verkäufe zu garantieren und langfristige Loyalität aufzubauen. Von den befragten Deutschen, die sich bereits als loyal gegenüber bestimmten Marken betrachten, bleibt über die Hälfte (52 Prozent1) Händlern, bei denen sie am Black Friday eingekauft haben, auch danach treu – aber um diese dauerhaft zu binden,... --- ### Black Friday 2023: Consumer Spend to Plummet by 23% Amid Economic Uncertainty - Published: 2023-11-21 - Modified: 2023-11-21 - URL: https://emarsystest.com/press-release/black-friday-2023-consumer-spend-to-plummet-by-23-amid-economic-uncertainty/ - Translation Priorities: Optional Average spend per shopper poised to plummet from $441 in 2022 to $339 in 2023 - £89bn as a nation - reflecting the economic challenges faced by households and retailers as discounts lose their effectiveness Significant surge in the number of Americans turning to Black Friday to save the festive season - with the number of people purchasing most of their Christmas gifts on this day predicted to almost skyrocket to 98 million This boom in browsing offers retailers a chance to establish enduring relationships with new customers beyond price, as shoppers express intent to remain loyal to brands they buy from on Black Friday after the sales period New research from the SAP Emarsys Customer Loyalty Index 2023 reveals how US consumers are adapting their shopping habits during challenging times, helping retailers to boost results this Black Friday and beyond Indianapolis, Nov. 20, 2023 – New research from SAP Emarsys reveals that, despite retailers launching their Black Friday campaigns earlier than ever this year, American consumers are bracing for a notable shift in spending habits. The SAP Emarsys Customer Loyalty Index 2023, which conducted research on over 4,000 US consumers, found that the anticipated average spend per shopper on November 24 is poised to plummet by 23%, dropping from $441 in 2022 to $339 this year, reflecting the economic challenges faced by households across the country. This reduction in spending, however, is accompanied by significant surge in the number of Americans planning to make Black Friday their primary shopping... --- ### Mention Me Customer Advocacy Intelligence Platform now an SAP Endorsed App available on SAP Store. - Published: 2023-11-08 - Modified: 2023-11-08 - URL: https://emarsystest.com/press-release/mention-me-customer-advocacy-intelligence-platform-now-an-sap-endorsed-app-available-on-sap-store/ - Translation Priorities: Optional Empowering leading ecommerce brands to grow sustainably by harnessing customer advocacy. Mention Me announced today that its Customer Advocacy Intelligence Platform is now an SAP Endorsed App, available for online purchase on SAP® Store. SAP Endorsed Apps are a category of solutions from SAP’s partner ecosystem that help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes. “We are thrilled to bring the power of customer advocacy marketing to the SAP ecosystem,” said Mention Me’s CEO and Co-founder Andy Cockburn. “This is the next natural step in our partnership with SAP and the wider CX ecosystem, and means that even more global ecommerce brands can now leverage the power of customer advocacy to turn their customer base into an unbeatable growth engine. Our AI powered platform can help brands deliver best in class user experiences wherever they are in their buying journey and help drive retention, loyalty and increased acquisition at a much reduced CAC for their businesses. ” SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing and measurements against benchmarks results. Mention Me helps marketing and CX teams discover, nurture and activate their biggest advocates by using unique advocacy data and insights which are then deployed across SAP Emarsys Customer Engagement helping to ensure that every customer touchpoint is optimised to drive further advocacy and growth for the business. This helps drive incremental growth for ecommerce businesses through further enhancing their personalisation capabilities to provide a true competitive... --- ### SAP Emarsys Enhances Customer Loyalty and Brand Advocacy in October 2023 Product Update - Published: 2023-10-25 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/sap-emarsys-enhances-customer-loyalty-and-brand-advocacy-in-october-2023-product-update/ - Translation Priorities: Optional SAP Emarsys, the leading omnichannel customer engagement platform, has announced its October 2023 product update, featuring a host of new features and improvements across web, email, and digital ads channels. These enhancements are complemented by additional reporting and analytics functionalities, enabling businesses to gain valuable insights into campaign profitability. By providing tools to effectively connect with audiences and foster greater brand advocacy, these updates enable marketers to deliver more personalized omnichannel experiences that enhance customer loyalty. Three Channel Updates are set to showcase the power of scaling omnichannel personalization. The integration of a new channel - TikTok - for Digital Ads offers marketers a unique opportunity to tap into TikTok's vast user base, expand their brand's social reach, and accelerate results. The introduction of Content Blocks for the Web Channel streamlines content customization. And finally, the innovative Customer Segmentation via SMS means this update is set to redefine customer engagement. These features are designed to empower businesses in extending their reach, enhancing content management, and delivering personalized experiences, ultimately strengthening connections with customers to drive true loyalty. 1) TikTok: New Channel for Digital Ads A significant update in this release is the integration of a new channel, TikTok, for Digital Ads. This new feature allows digital marketers to extend their social reach on a large scale, enabling the creation, synchronization, and expansion of audiences across TikTok's 1. 06 billion active users. 2) Content Blocks for Web Channel This innovative feature empowers marketers to efficiently create and customize content blocks, ensuring... --- ### Loyalty Landslide: US Consumers Demand More as Brand Loyalty Declines - Published: 2023-10-17 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/loyalty-landslide-us-consumers-demand-more-as-brand-loyalty-declines/ - Translation Priorities: Optional The SAP Emarsys Customer Loyalty Index 2023 reveals that US brand loyalty is falling fastest globally Empowering loyalty through value exchange: Americans are saying no to handing over dollars and data without something in return Indianapolis, US, October 17, 2023 – The shifting tides of the US economy, the dynamic digital retail landscape and evolving consumer preferences are triggering seismic changes in brand loyalty. SAP Emarsys – a global leader in customer engagement for companies such as Gibson, Puma and Pizza Hut – unveiled its findings from the 2023 Customer Loyalty Index, a comprehensive study surveying more than 10,000 individuals worldwide, with over 4,000 in the US. The report provides an in-depth perspective on how consumers are engaging with brands and their ever-evolving patterns of loyalty. In a year marked by global loyalty erosion, the US experienced a 14% decline in customer loyalty, that is those who are loyal to one brand or more, plunging from 79% in 2022 to 68% in 2023. Among the five loyalty types defined by the SAP Emarsys Customer Loyalty Index, for the third year in a row, the majority (49%) of consumers fall under incentivized loyalty. However, incentivized loyalty, has plummeted 36% from 76% to 49%. Brand Loyalty Hasn’t Disappeared – It Has Evolved The decline in those attracted by incentivized loyalty in 2023, may seem contradictory, but incentivized loyalty depends on the suspension of normal prices. Incentivized loyalty is fleeting, and while 49% of Americans expect regular discounts, loyalty points and incentives, 59%... --- ### Tekmovil Redefines Business Approach With SAP Emarsys    - Published: 2023-09-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/tekmovil-redefines-business-approach-with-sap-emarsys/ - Translation Priorities: Optional  Company shifts focus to building community and customer loyalty through reimagined strategy Today, omnichannel customer engagement platform SAP Emarsys announced its partnership with Tekmovil, an innovative mobile technology distribution company that represents major telecommunications providers in online and physical locations across the U. S. and Latin America. Working with major names like Xiaomi, Samsung, Nokia, Bang & Olufsen, T-Mobile for America Móvil, and others, Tekmovil brings phones and adjacent technologies to customers directly. Reaching more than 2. 5 million users over the last three years, Tekmovil saw a need to redefine their key performance indicators (KPIs) to match their rapid growth and improve relationships with customers to keep them coming back. “Consumers might not identify personalization in a marketing campaign, but they certainly notice when communications are timely or totally off base,” said Cristian Serrano, E-Commerce General Manager at Tekmovil. “Success is more than sales, which should be the consequence of our marketing approach – not the primary objective. We wanted to cultivate communities, create experiences, and build customer loyalty from the ground up. ” In this pursuit, Tekmovil needed a partner who could support their strategic vision, help them enhance their business and identify the right KPIs. SAP Emarsys gave the company the ability to bring marketing activities into one central source, providing faster service, and enhancing their team’s time investment so they could focus on the most impactful tasks that drive a positive customer experience. Through this reimagining of KPIs and working with SAP Emarsys, Tekmovil’s customer repurchase... --- ### SAP Recognized as a Leader in IDC MarketScape for Omni-Channel Marketing for B2C Enterprises - Published: 2023-09-26 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/sap-recognized-as-a-leader-in-idc-marketscape-for-omni-channel-marketing-for-b2c-enterprises/ - Translation Priorities: Optional Marking a significant recognition as over three quarters (77%) of shoppers in the US say they prefer brands that offer personalized recommendations Indianapolis, US, September 26, 2023 - SAP has been named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment. SAP Emarsys Customer Engagement is a purpose-built omni-channel tool designed for marketers seeking to drive customer loyalty and create, launch, and scale personalized, cross-channel campaigns with ease. PUMA, Wella, Adidas Runtastic, Pizza Hut, Babbel, Salling Group and Gibson are just some of the brands on SAP Emarsys’ customer list. The platform offers robust features including advanced segmentation, campaign automation, centralized customer profile management and more to ensure the optimization of CX. Strengths of SAP Emarsys identified in the report from IDC MarketScape include: “Post acquisition, SAP Emarsys gained the support of SAP, and customers benefit from this: ‘SAP Emarsys has been relatively unencumbered by the SAP acquisition... if anything, it has provided additional clout’, commented one customer. ” “Leveraging its rich corporate knowledge base, SAP Emarsys can add an experience-informed industry lens on top of its agnostic solution. ” Commenting on this achievement, SAP Emarsys CMO Sara Richter said, "We are thrilled to be recognized as a Leader in the IDC MarketScape for Omni-Channel Marketing Platforms for B2C Enterprises. We believe this accolade demonstrates our dedication to providing enterprise marketers with the tools they need to deliver exceptional personalized customer experience, while saving time and driving lifetime customer value. ” SAP Emarsys Customer... --- ### New AI images show the future of US retail  - Published: 2023-09-14 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/new-ai-images-show-the-future-of-us-retail/ - Translation Priorities: Optional New SAP Emarsys research shows consumers plan to let AI buy their clothes, shop for beauty products and even pick their meals. As brought to life in these weird and wonderful AI-generated images SAP Emarsys has released a series of eye-opening pictures providing a glimpse into the future of US retail. The pictures, which were generated using AI, bring to life the results of a new consumer study, exploring how shoppers will browse and buy with AI in future.   The study, which surveyed over 4,000 US consumers explored the level of trust that shoppers are placing in AI, both online and on the high street.   Key findings include:  Almost one fifth of Americans (18%) would be open to letting AI define their fashion choices, deciding what looks best and purchasing clothing items on their behalf  More than a quarter (26%) want to use AI to shop for groceries, suggesting items that are running low in the kitchen  16% would go as far as to allow AI to select their meals for them, deciding not just what to buy and eat, but when to eat it.   18% would allow AI to guide their reading choices, making automated selections of new books to read  A quarter of US shoppers (25%) would be willing to let AI automatically select the best beauty products for them  Over a quarter (26%) would trust AI to curate and manage their morning skincare routines  Using generative AI platform Midjourney, SAP Emarsys has produced a... --- ### SAP Named a Leader for the Fifth Time in 2023 Gartner® Magic Quadrant™ for Personalization Engines for SAP Emarsys Platform  - Published: 2023-09-13 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-named-a-leader-for-the-fifth-time-in-2023-gartner-magic-quadrant-for-personalization-engines-for-emarsys-platform/ - Translation Priorities: Optional 66% US consumers say that they are more likely to purchase from a brand that has personalized recommendations*  Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that SAP has been positioned by Gartner® as a Leader in the 2023 “Magic Quadrant™ for Personalization Engines”*, for the SAP® Emarsys® Customer Engagement Platform. According to the 2023 Gartner® Magic Quadrant™ for Personalization Engines, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, building consideration, and boosting conversions. ”  Triggering includes the native ability to set up, trigger and measure personalized experiences, such as location-triggered or event-triggered messaging. This occurs across channels for a given individual through an interface targeted at and used by marketers.   SAP Emarsys’ journey builder feature creates automated personalized journeys across web, email and mobile channels, helping enterprise customers such as PUMA, Adidas Runtastic and Pizza Hut achieve omnichannel excellence, driving activation such as data capture, loyalty, and push message.   AI-driven segmentation, content selection, channel execution, and timing are at the heart of delivering true 1-to-1 personalization, resulting in incremental revenue growth within days. Sara Richter, SAP Emarsys CMO commented, “Today’s customers demand a seamless omnichannel approach. I believe SAP’s recognition as a Leader for its Emarsys's platform within the Personalization Engine Magic Quadrant for the fifth year in a row, shows our ongoing commitment to empowering enterprise marketers to deliver personalized customer experiences while driving loyalty and lifetime value. ”  --- ### SAP Emarsys Supercharges Partner Ecosystem for the Ultimate Customer Experience - Published: 2023-08-29 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/sap-emarsys-supercharges-partner-ecosystem-for-the-ultimate-customer-experience/ - Translation Priorities: Optional With holiday shopping on the horizon, partners make all the difference When it comes to possession of purchasing power, consumers have never been more in control. Today’s savvy shoppers select what, where and how they buy - and are increasingly aware of their authority. In fact, shoppers in 2023 expect to be provided with options that fit their individual needs. New research from SAP Emarsys shows that over two thirds (65%) of Americans like the option to communicate with brands via different platforms, and a further study by the omnichannel customer engagement platform found the average American has four ‘shoppable devices’ in their home. Brands have to deliver on customer expectations while at the same time, producing profitable business outcomes. It’s no easy feat, leading to a complex, diverse and ever-changing marketing landscape. To empower brands and marketers to excel in an ever-evolving e-commerce environment, SAP Emarsys, has unveiled its revolutionary partner ecosystem. The SAP Emarsys Partner Connect Ecosystem offers expanded access to proven and pre-integrated solutions from market-leading technology and expert solution partners - equipping brands with the capability to create marketing and commerce experiences that attract and advance authentic relationships with customers. Enhancements to the SAP Emarsys Partner Connect portal are set to benefit partners, customers and prospects. For prospects and customers, new updates make it easier to expand their omnichannel customer engagement capabilities with trusted partners, tools, and resources. This model allows marketers the time and agility that is required to deliver excellent experiences for their own... --- ### UncertAInty: US shoppers desire AI-driven retail experiences but are wary of its use, research finds  - Published: 2023-08-22 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/uncertainty-us-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use-research-finds/ - Translation Priorities: Optional Consumers want to benefit from convenience and value of AI, but assumptions and fears remain – putting the onus on retailers to educate their audience   Just half (51%) of shoppers believe that AI is having a positive impact on their retail experiences. Despite this, over three quarters (77%) of shoppers prefer brands that offer personalized recommendations – a common use case for AI in retail.   These findings come from a new study by SAP Emarsys, which surveyed over 4,000 US shoppers. The research suggests a clear conflict between consumer concerns about AI and their desire to reap the real-world benefits of its use - – highlighting an opportunity for retailers to educate and convert loyal customers.   According to the research, almost a quarter (24%) of consumers are worried that AI will negatively impact their shopping experiences, while 86% say they’d rather interact with humans than AI. Interestingly however, less than almost 3 in 10 (27%) can tell the difference between a human and an AI chatbot online.   According to SAP Emarsys’ analysis, this negativity is often because consumers don’t see that AI is behind their best experiences. While shoppers value personalized content, custom recommendations, and speedy checkouts, few realise that AI is behind these advancements. The research also highlights that many consumers are concerned about the use of data collection for AI, with 63% wanting retailers to strike a better balance between collecting their data and improving their shopping experiences.   SAP Emarsys advises that retailers must... --- ### SAP Emarsys Unveils Innovative New Features and Enhancements in its July 2023 Release  - Published: 2023-07-27 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/sap-emarsys-unveils-innovative-new-features-and-enhancements-in-its-july-2023-release/ - Translation Priorities: Optional Omnichannel customer engagement platform SAP Emarsys today announces the release of its July 2023 update, bringing a host of new and innovative features and enhancements to further empower marketers.   One of the most significant updates is the integration of Mobile Wallet as a new channel on the SAP Emarsys Customer Engagement platform. This feature empowers marketers to launch personalized campaigns using digital wallet passes. According to SAP Emarsys research, 50% of consumers say there is “no need to carry a physical wallet” now that they have a mobile wallet, as such this channel is becoming a vital touchpoint for connecting with customers. To address this trend, SAP Emarsys’ new Mobile Wallet feature has the potential to transform in-store customer experiences by bridging the digital and physical worlds. Other notable enhancements introduced in the SAP Emarsys July 2023 Release include Undo/Redo Action in the VCE Campaign Editor, support for multiple environments in Account Switcher, and enhanced reporting and analytics capabilities including Audience Reporting. The update also introduces new platform capabilities like local storage-based tracking for more resilient user interaction data on web to generate relevant product and content recommendations and an API to integrate preferred SMS vendors into SAP Emarsys services. In exciting news for digital marketers, SAP Emarsys has also shared a sneak peek into the future integration of TikTok with its Digital Ads network. This move is set to leverage TikTok's vast user base for expanded reach and engagement. Furthermore, the release heralds new integrations and connectors for... --- ### SAP Emarsys stellt Mobile Wallet für personalisierte Kundentreueerlebnisse vor - Published: 2023-06-07 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/sap-emarsys-stellt-mobile-wallet-fuer-personalisierte-kundentreueerlebnisse-vor/ - Translation Priorities: Optional Native Funktionalitäten ermöglichen es Marketingexpert*innen, ihren Kanalmix zu erweitern, Kund*innen überall einzubinden und so personalisierte Erlebnisse miteinander zu verbinden. Egal ob On- oder Offline-Welt: Das erhöht die Kundentreue. 7. Juni 2023 - München, DE - Im Rahmen des Power To The Marketer Festivals 2023 hat SAP Emarsys heute einen neuen Kanal angekündigt: Mobile Wallet soll die Palette an Omnichannel-Funktionen erweitern und Marken befähigen, überall mit Kund*innen in Kontakt zu treten. Das neue Angebot ermöglicht es Marketers, Google und Apple Wallets zu nutzen, die bereits von Millionen von Menschen weltweit verwendet werden, um personalisierte Gutscheine, Coupons oder Bonuskarten an Kund*innen zu senden - mit oder ohne die App der Marke. Mit dem Mobile Wallet will SAP Emarsys Marketingexpert*innen helfen, den Erwartungen der Verbraucher*innen stets einen Schritt voraus zu sein. Durch die rapide gestiegenen Lebenshaltungskosten ist es für Marken entscheidend, wettbewerbsfähig zu bleiben. Aktuelle Forschungsergebnisse von SAP Emarsys belegen, wie wichtig es dabei ist, echte Kundentreue zu gewinnen: Demnach bleiben drei von fünf Kund*innen einer Marke treu, wenn ihnen regelmäßige Anreize, Rabatte und Belohnungen geboten werden. Wenn Kund*innen jedoch aufgrund von Kostenüberlegungen eine Marke verlassen, kehren laut der Studie 80 Prozent zu dieser Marke zurück, sobald sie es sich leisten können – wenn die Händler*innen weiterhin auf die richtige Weise kommunizieren. Und da 76 Prozent der weltweiten Konsument*innen eine personalisierte Marketingkommunikation von Marken erwarten, bedeutet dies, dass man diese Kund*innen kennenlernen muss. Das Mobile Wallet ist eine zentrale Lösung, um sowohl mit aktiven als auch mit inaktiven Kund*innen in Verbindung zu bleiben.... --- ### Common cents sees almost half of US consumers ditch their physical wallet for their phone  - Published: 2023-06-07 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/common-cents-sees-almost-half-of-us-consumers-ditch-their-physical-wallet-for-their-phone/ - Translation Priorities: Optional Generational attitudes towards wallets reflects growing preference for agility, organization, speed of digital version  Wednesday June 7th, 2023 - Indianapolis, US – Almost half* of US shoppers (48%) say they no longer need a physical wallet; swapping it for a digital wallet on their phone. That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet.   The study of over 4,000 US consumers suggests that the adoption of the mobile wallet is a cross-generational event, with uptake ranging from 44% (for 18-24s) to 55% (for 34-45s). The good news for retailers looking to engage the over 55s is that this generation has embraced the digital wallet, with less than a third (32%) of those who make purchases via their mobile wallet still carrying their physical wallet. Overall, 96% of consumers are using a mobile wallet-based loyalty program in some capacity.   Key cited benefits for those who purchase items using digital discounts or coupons include the speed of purchase compared to paper counterparts (49%); the ease with which you can check your savings (48%); and keeping discount codes organized (40%).   With more than three quarters (77%) of consumers comfortable using digital coupons/vouchers, and 71% for digital loyalty cards, it is more important than ever, as the technology continues to grow in adoption, that retailers make it easy for consumers to access their brand via the Mobile Wallet. For those that don’t yet use mobile loyalty cards, the #1 reason... --- ### SAP Emarsys Introduces Mobile Wallet for Personalized Customer Loyalty Experience - Published: 2023-06-07 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-emarsys-introduces-mobile-wallet-for-personalized-customer-loyalty-experience/ - Translation Priorities: Optional From online to offline, native functionality empowers marketers to expand channel mix, engage customers anywhere, and connect personalized experiences to drive loyalty Today, at its Power To The Marketer Festival 2023, SAP Emarsys announced a new channel, Mobile Wallet, to expand its suite of omnichannel capabilities that empower brands to engage with customers anywhere. The new channel offering lets marketers harness Google and Apple Wallets already in use by tens of millions of people worldwide, to deliver personalized vouchers, coupons, and loyalty cards to customers – with or without that brand’s app. SAP Emarsys is launching Mobile Wallet to empower marketers to stay ahead of consumer expectations. The cost-of-living crisis has made it more imperative than ever for brands to be competitive. The importance of winning that all-important true loyalty is proven by recent SAP Emarsys research* which found three out of five customers will stay loyal to a brand if they’re offered regular incentives, discounts, and rewards. However, when brands lose a customer due to cost considerations, the research found 80% will return to that brand once they can afford it if that retailer continues to communicate in the right way. And since 76% of global consumers researched demanded personalized marketing communications from brands, that means getting to know those customers. This makes the Mobile Wallet an essential solution for staying connected with both active and non-active customers who are reminded of the brand with offers personalized to their interests every time they use it. In the struggle for... --- ### That personal touch: Tiendamia turns to SAP Emarsys for customer retention, personalization - Published: 2023-06-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/that-personal-touch-tiendamia-turns-to-emarsys-for-customer-retention-personalization/ - Translation Priorities: Optional Omnichannel engagement platform SAP Emarsys today announces its partnership with Tiendamia, the Uruguayan born cross-border trade ecommerce platform with headquarters in Miami, USA. SAP Emarsys will provide the automation, personalization, and marketing outreach technologies required to improve customer retention and offer insight into future customer behaviors. Serving customers across ten LATAM countries, Tiendamia sought a tool capable of scaling its omnichannel communications, while also providing more insight into the customers on the end of any messaging. The platform also needed to be able to offer some prediction features, allowing Tiendamia to improve the recommendations delivered to their customers. SAP Emarsys’ offering won out from a pool of four competitors with Tiendamia selecting the capacity to unify sales, product, and transactional data to understand customer profile and enable 1:1 personalization and orchestrate sophisticated cross-channel campaigns amongst others. The integration is scheduled to complete in Q3 2023. “SAP Emarsys was the most complete solution for us” commented Iral Onetto, Customer Lifecycle Manager, Tiendamia. “The ease of use, the ability to automate and scale in an intelligent manner, and the versatility of the platform were ultimately a real dealmaker for us. ” “As an ecommerce platform, Tiendamia is especially well-placed to understand the value of omnichannel outreach when it comes to caring for their customers”, commented Megan Hostetler, Global Senior Product Marketing Manager, SAP Emarsys.  “By partnering with SAP Emarsys, Tiendamia will be able to deliver personalized communications at scale, surface greater insight into what their customers want, and ruthlessly prioritize their outreach... --- ### Neuzugang: FC Bayern verpflichtet SAP Emarsys, um Fans noch besser zu erreichen  - Published: 2023-05-18 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/press-release/neuzugang-fc-bayern-verpflichtet-sap-emarsys-um-fans-noch-besser-zu-erreichen/ - Translation Priorities: Optional Mithilfe der Omnichannel-Plattform von SAP Emarsys will der weltberühmte Fußballclub die Personalisierung auf seinen Kanälen steigern  München, Deutschland, 18 Mai 2023 — SAP Emarsys gibt einen namhaften Neukunden bekannt: den FC Bayern München. Als einer der erfolgreichsten Fußballvereine der Welt weiß der FC Bayern, wie wichtig Fans für die Entwicklung eines Clubs im Fußballgeschäft sind. Für den FC Bayern sind die Fans das Lebenselixier des Vereins – sie treiben die Mannschaft zu Höchstleistungen und gemeinsamen Erfolgen an. Egal, ob die Fans in der Allianz Arena vor Ort sind oder am anderen Ende der Welt zuschauen – der FC Bayern möchte seinen Fans das bestmögliche Erlebnis bieten. Aus diesem Grund hat sich der Traditionsverein für SAP Emarsys entschieden.   Der Spitzenclub hat sich mit der Omnichannel-Plattform zusammengetan, um eine “one-fan experience” zu schaffen, das Fußballanhänger auf der ganzen Welt einbindet und für ihre Treue belohnt.   Die Partnerschaft ermöglicht es dem FC Bayern, Kundendaten zu zentralisieren und zu analysieren. So kann der Verein jeden Fan als einzigartiges Individuum besser verstehen und personalisierte Inhalte über alle Berührungspunkte hinweg liefern – ob im Online- oder Fanshop, im Stadion, den Apps oder dem Club-Magazin. So will der FC Bayern das Fanerlebnis verbessern und die Fans überall auf der Welt in Echtzeit erreichen – in einer noch nie dagewesenen Weise können Fans mit dem Verein interagieren.   Mithilfe der Plattform will der deutsche Rekordmeister aber nicht nur seine bestehende Fangemeinde besser ansprechen, sondern auch neue Fans für sich gewinnen.   „Die Fans sind das Herzstück... --- ### Result! FC Bayern signs SAP Emarsys to score business goals  - Published: 2023-05-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/result-fc-bayern-signs-sap-emarsys-to-score-business-goals/ - Translation Priorities: Optional World-famous football club will boost fan engagement through the prowess of the SAP Emarsys platform  Indianapolis, IN, 18 May 2023 — Today, SAP Emarsys announces its latest customer signing: FC Bayern. As one of the most successful football clubs in the world, FC Bayern understands the importance of their fans in creating a dynamic business. For FC Bayern, fans are the lifeblood of the club – driving the team to play at their best and achieve together. Whether fans are watching from the Allianz Arena or from the other side of the world, FC Bayern wants to deliver its fans the best possible experiences - which is why the iconic club has appointed SAP Emarsys. The iconic club has partnered with the omnichannel customer engagement platform to provide a "one-fan experience" that engages and rewards supporters around the world.   This partnership enables FC Bayern to centralize and analyze customer data, providing a better understanding of each fan as a unique individual and delivering personalized content across every touchpoint – from online and physical stores to club memberships, stadiums, apps, and magazines – allowing FC Bayern to improve fan experiences and reach them in real-time, no matter where they are in the world, meaning fans will be able to engage with the club in a way like never before. The SAP Emarsys platform not only enables FC Bayern to better engage with its existing, engaged fanbase – but unlock new potential fans.   “The fans are at the heart of... --- ### <strong>SAP Emarsys nommé Younès Ben Maïz au poste de <em>Regional Vice President, Sales – EMEA South</em></strong> - Published: 2023-05-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/emarsys-nomme-younes-ben-maiz-au-poste-de-regional-vice-president-sales-emea-south/ - Translation Priorities: Optional Paris, le 4 mai 2023 – SAP Emarsys annonce aujourd’hui la nomination de Younès Ben Maïz comme Regional Vice President, Sales – EMEA South. Dans son nouveau rôle, annoncé seulement 18 mois après sa dernière nomination au poste de Global Sales Lead – Go To Market, Younès sera responsable de la définition de la stratégie et du développement commercial de cette région. Younès a plus de 13 ans d’expérience dans le domaine des ventes et du MarTech. Avant de rejoindre l’équipe SAP Emarsys il y a sept ans et d’y évoluer rapidement, Younès a travaillé pour d’autres acteurs importants de l’IT, dont Adobe (auparavant Neolane) qu’il a rejoint en 2013 en tant qu’Account Development Manager - Retail, et IDXCEL, et où il a fait ses débuts en tant qu’Inside Sales Executive puis en tant qu’Account Manager. Durant ses sept ans chez SAP Emarsys, Younès a rapidement gravi les échelons, passant de Sales Manager à Sales Team Leader France, avant de prendre une envergure globale en tant que Global Sales Lead – Go To Market. Dans ce dernier rôle, créé à la suite de l’acquisition d’SAP Emarsys par SAP, Younès a eu pour mission de faire croître les revenus d’SAP Emarsys au travers de SAP, tant sur la génération de leads que sur la partie go to market. Heath Barlow, SVP Revenue & GM for EMEA-N & EMEA-S, commente : « Je suis convaincu que les compétences de Younès, son expérience et sa vision stratégique seront des atouts importants pour SAP Emarsys et SAP,... --- ### <strong>SAP Emarsys and Liquor Management partner up on loyalty</strong> - Published: 2023-04-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-and-liquor-management-partner-up-on-loyalty/ - Translation Priorities: Optional SAP Emarsys wins competitive tender to consolidate customer outreach Indianapolis, US 30 March 2023 — omnichannel engagement specialist SAP Emarsys today announces its partnership with Liquor Management, the Floridian alcohol distributor. The agreement with SAP Emarsys replaces a host of bit-part systems, including MailChimp, as a centralized ‘single source of truth’ for customer data and consolidated marketing outreach. SAP Emarsys will dramatically accelerate marketing operations within Liquor Management, including the development and deployment of an all-new loyalty program to reward its customer base. The platform does so by centralizing customer data onto one system, eliminating data siloing and manual extraction processes to provide faster and more accurate customer analytics – as well as an all-in-one omnichannel solution for customer outreach. Prior to the lockdowns beginning in 2020, Liquor Management was something of a community hub in the Tri-State area, with regular events bringing people together around the brand. With the pandemic manifesting such rapid change in customer behavior, and an explosion in ecommerce, the introduction of SAP Emarsys is seen as a means of understanding how to bring that truly loyal group back together, based on their new preferences and interests. The existing infrastructure within Liquor Management wasn’t designed for this purpose. With systems such as IVend not integrated into Shopify, manual exports of data were bleeding valuable time. Sales leads were not categorized in existing systems, either, demanding extra manual time to parse the results. With a single-figures marketing team needing to accommodate a customer base of over 200,000,... --- ### <strong>Un-egg-cited? Quarter of US consumers cut back on Easter spend</strong> - Published: 2023-04-05 - Modified: 2024-11-21 - URL: https://emarsystest.com/press-release/un-egg-cited-quarter-of-us-consumers-cut-back-on-easter-spend/ - Translation Priorities: Optional Two in five shoppers will spend just $24 or less due to cost-of-living concerns Indianapolis, US– just 20% of US consumers consider Easter “important”, with almost a quarter (24%) reducing their spend this year, according to the latest consumer spend data from omnichannel engagement platform SAP Emarsys, an SAP company. 41% of us will be spending just $24 or less all-in this weekend, with 51% citing the cost-of-living crisis and inflation as the motivation for cutting back. Indeed, cost was the most important consideration for purchasing items this Easter, with 44% prioritizing price above all else. Chocolates will unsurprisingly make up a third (33%) of all gifts, with flowers, decorations and meals out (all 17%) the next most popular choices. Despite being egged on by in store advertising, most purchases will be online through big online retailers such as Amazon (24%) as well as department stores (21%). “When it comes to family occasions, people don’t feel pressured to spend large amounts as long as they’re sure that the recipient will feel loved,” Megan Hostetler, Global Senior Product Marketing Manager, SAP Emarsys, commented. “It’s a marketplace driven by sentiment above all else. Buyers need to emotionally connect with a gift and will dismiss superficial or unrelated options out of hand. ” “From a brand perspective, the best way to make items stand out emotionally is to recommend them based on an honest, personal understanding of that customer – meaningful personalization at the perfect moment. Only a genuine customer obsession can enable... --- ### <strong>Inflation im Osterkörbchen: Fällt der Schokohase dieses Jahr kleiner aus?</strong> - Published: 2023-04-05 - Modified: 2023-04-05 - URL: https://emarsystest.com/de/press-release/inflation-im-osterkoerbchen-faellt-der-schokohase-dieses-jahr-kleiner-aus/ - Translation Priorities: Optional Eier verstecken, Schokohasen verputzen und an frischen Blumen schnuppern: So lassen es sich deutsche Konsument*innen trotz Inflation an Ostern gutgehen. Es ostert und Deutschland kommt in (F)eierlaune: Einer neuesten SAP Emarsys-Umfrage* zufolge gehört Ostern für knapp 20 Prozent der befragten deutschen Konsument*innen zu den bedeutendsten Festen des Jahres. Nur Weihnachten (55 Prozent) und Muttertag (31 Prozent) sind den Deutschen wichtiger. Und diese Freude wollen sie mit ihren Liebsten teilen. Aber was sind die beliebtesten Geschenke zum Eier-Fest? Und wie viel Geld nehmen sie in die Hand? Angesichts steigender Preise in Supermärkten und Co. eine berechtigte Frage. Vielen Dank für die Schokolade – und die Blumen Laut der SAP Emarsys-Umfrage steht in Deutschland Schokolade (26 Prozent) ganz oben auf der Liste der beliebtesten Geschenke. Auf Platz zwei und drei folgen Blumen (20 Prozent) und Deko-Artikel (16 Prozent). Personalisierte Geschenke (14 Prozent) und langlebige Aufmerksamkeiten (13 Prozent), sind ebenfalls gefragt – etwa Selbstgebasteltes oder Geschenke mit persönlicher Widmung. Die meisten geben zu Ostern zwischen 23 und 56 Euro aus. Was verrät uns Ostern über Deutschlands Kaufkraft? Obwohl etwa 64 Prozent vorhaben, mindestens genauso viel wie letztes Jahr auszugeben (davon etwa 47 dasselbe), wollen 29 Prozent weniger als im letzten Jahr kaufen. Die Sparer*innen geben als Gründe vor allem die Inflation und die gestiegen Lebenserhaltungskosten an (je 24 Prozent). Ist Ostern 2023 einfach zu teuer? Nicht nur: Andere wollen generell ressourcenschonender shoppen (14 Prozent) und 28 Prozent der deutschen Konsument*innen möchten weniger Produkte einkaufen. Der Trend zu geringeren Ausgaben zeigt sich weltweit: In... --- ### <strong>Spring into action: SAP Emarsys announces quarterly product release</strong>  - Published: 2023-03-22 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/spring-into-action-emarsys-announces-quarterly-product-release/ - Translation Priorities: Optional Focus on mobile, SMS and web push channels, with personalization and loyalty key focuses  March 22 2023, Indianapolis, US – SAP Emarsys has announced the latest quarterly update to its omnichannel customer engagement platform, with more power and greater flexibility to deliver real-time personalization and build brand loyalty is the focus behind many new features and functionality.   As introduced to new and existing customers at Shoptalk 2023, the development of new features has primarily targeted building an even stronger ominichannel solution with enhancements across: mobile, SMS, web push channels, and more:  Web Push Trigger for automation, allowing marketers to automatically trigger web push campaigns through interactions, and engaging with customs based on their behavior and/or custom events in real-time;  Real-time updates to mobile push notifications, enabling marketers to send one update to an existing notification rather than a bevy of now-obsolete ones that could irritate a customer;  Industry specific use cases powered by Mention Me, allowing marketers to activate customer referral program tactics to drive customer advocates and new acquisition SMS partner integration API, letting SAP Emarsys customers use their preferred partner to send personalized texts to customers; Account Engagement integration with SAP Commerce Cloud (B2B), helping deliver more personalized and profitable experiences for B2B buyers with commerce data. The announcement also introduces a host of new integrations, UI enhancement and platform updates, including new industry specific tactics with new filters for personalization rules, native support for emojis in SAP Emarsys’s VCE editor, new filtering options for marketing segment... --- ### Point of no return: US shoppers abandoning retailers that charge for sending back goods - Published: 2023-03-22 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/point-of-no-return-us-shoppers-abandoning-retailers-that-charge-for-sending-back-goods/ - Translation Priorities: Optional Over a third of Americans have switched from a brand they were loyal towards specifically to avoid paid returns  March 22 2023, Indianapolis, USA – Over a third (34%) of Americans have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys. The study, released ahead of the Shoptalk retail tradeshow, reveals that 22% of US consumers actively describe the introduction of returns charges as “unfair”; 18% have even thrown away an unwanted item after failing to return it. With 74% of those surveyed relying on returns that aren’t in-person at the store, product lifecycles have become a major issue for customer loyalty in 2023. * Almost half (40%) of shoppers have abandoned a brand they were once loyal to due to the returns window being shortened. As a result, and with around a quarter (23%) demanding changes to return policies as well as delivery and packaging practices, retailers are rethinking. So far in 2023, a third (32%) of retailers have started to invest in improving their delivery processes. Almost the same proportion (33%) are also investing in more sustainable packaging.   “From discovery, to purchase, to shipping, to receipt both in-store and online, brands risk diminished reputations placing hurdles in front of their customers”, commented Megan Hostetler, Global Senior Product Marketing Manager, SAP Emarsys. “It’s not enough to have the right product at the right price; complete transparency every step of the way, and solutions... --- ### <strong>2023 Best Software Awards von G2: SAP Emarsys schafft es unter die Besten</strong><strong></strong> - Published: 2023-02-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/2023-best-software-awards-von-g2-emarsys-schafft-es-unter-die-besten/ - Translation Priorities: Optional Das SAP-Unternehmen SAP Emarsys hat heute bekannt gegeben, dass die Omnichannel Customer Engagement Platform bei den 2023 Best Software Awards von G2 ausgezeichnet wurde. SAP Emarsys belegt Platz 36 in der Kategorie Marketing- und digitale Werbeprodukte und Platz 45 in der Kategorie Commerce-Produkte. G2 ist der weltweit größte und vertrauenswürdigste Marktplatz für Software, der jedes Jahr von 80 Millionen Softwarekäufer*innen besucht wird. Bei den jährlich stattfindenden Best Software Awards werden die weltweit besten Softwareunternehmen und -produkte auf Grundlage authentischer, aktueller Bewertungen von echten Nutzer*innen eingestuft. Dies ist das zweite Jahr in Folge, in dem SAP Emarsys mit dem G2 Best Software Award ausgezeichnet wurde. In diesem Jahr verdiente sich SAP Emarsys seinen Platz durch die kontinuierliche Entwicklung der Omnichannel Customer Engagement Platform. Die aktuellen Auszeichnungen folgen auf die Platzierung als Strong Performer im Bericht „The Forrester Wave™: Email Marketing Service Providers“ (2022) und die Einstufung als Leader im „Magic Quadrant™ for Personalization Engines“ von Gartner (ebenfalls 2022). „Die Mission von SAP Emarsys war es schon immer, Marketern mehr Handlungsfähigkeit zu geben, damit sie – unabhängig von ihrer Spezialisierung – wirklich etwas bewegen können. Unsere Software ist der Grundstein dafür“, kommentiert Joanna Milliken, CEO von SAP Emarsys. „Wir sehen unsere Plattform als Marktführer bei allen Marketern, die ihre Kund*innen kompromisslos in den Mittelpunkt stellen wollen. Die Anerkennung durch G2 ist der jüngste Meilenstein auf diesem Weg. “ „G2 veröffentlicht zwar jedes Jahr die Best Software Awards, aber in Wirklichkeit kommen die Auszeichnungen von den Kund*innen“, sagt Sara Rossio, Chief Product Officer bei G2. „Die Awards sind... --- ### <strong>SAP Emarsys figure dans le classement des meilleurs logiciels 2023 de G2</strong> - Published: 2023-02-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/emarsys-figure-dans-le-classement-des-meilleurs-logiciels-2023-de-g2/ - Translation Priorities: Optional La plateforme d'engagement client omnicanal SAP Emarsys, une société SAP, a annoncé aujourd'hui qu'elle figurait dans le classement des meilleurs logiciels 2023 de G2. SAP Emarsys se classe au 36e rang des produits de marketing et de publicité digitale, et au 45e rang des produits de commerce.   G2 est le principal site d'évaluation de logiciels au monde et le plus fiable. Il est consulté par 80 millions d'acheteurs de logiciels chaque année. Il classe les meilleures entreprises et les meilleurs produits logiciels de façon annuelle selon les avis authentiques et opportuns d'utilisateurs.   C'est la deuxième année consécutive qu'SAP Emarsys figure dans le classement G2 des meilleurs logiciels et, cette année, c'est grâce au développement continu de sa plateforme omnicanale d'engagement client qu'elle s'est distinguée. Cette distinction succède à celle de Strong Performer qui lui a été décernée en 2022 dans le rapport The Forrester Wave™ : fournisseurs de messagerie électronique et leader dans le « Magic Quadrant ™ 2022 pour les moteurs de personnalisation ».   « La mission d'SAP Emarsys a toujours été de donner aux marketeurs les moyens d'avoir un impact qui change véritablement la donne, quelle que soit leur discipline, et notre logiciel constitue la pierre angulaire de cette mission », souligne Joanna Milliken, PDG d'SAP Emarsys. « Nous considérons notre plateforme comme le leader du marché pour les marketeurs qui veulent donner la priorité absolue à leurs clients.  La distinction de G2 est la dernière étape de cette démarche ».   « Bien que G2 publie chaque année son classement des meilleurs logiciels, celui-ci est en... --- ### SAP Emarsys Earns Spot on G2’s 2023 Best Software Awards - Published: 2023-02-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2023-best-software-awards/ - Translation Priorities: Optional February 21 2023, Indianapolis, USA – Omnichannel customer engagement platform SAP Emarsys, an SAP company, today announced it has been named in G2’s 2023 Best Software Awards. SAP Emarsys has ranked #36 in Marketing and Digital Advertising Products, and #45 in Commerce Products. As the world’s largest and most trusted software marketplace, G2 is visited by 80 million software buyers each year. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.   This is SAP Emarsys’ second consecutive year receiving a G2’s Best Software Award recognition, earning its place this year through its continued development of the omnichannel customer engagement platform. It follows 2022 placements as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers report, and a Leader in the 2022 “Magic Quadrant™ for Personalization Engines. ”  “The SAP Emarsys mission has always been to empower marketers to make a genuinely game-changing impact, no matter their discipline – and our software is the cornerstone of that,” commented Joanna Milliken, CEO, SAP Emarsys. “We see our platform as the field-leader for marketers who want to ruthlessly prioritize their customers above all else.  Recognition by G2 is the latest milestone in that journey. ”  “While G2 publishes the Best Software Awards each year, they’re really awards from customers,” said Sara Rossio, Chief Product Officer at G2. “Representing a vote of confidence from real software users, these awards also spotlight those that have risen to the top among thousands... --- ### Love hurts: department stores hit hardest by the ‘cost of loyalty’ crisis this Valentine’s Day - Published: 2023-02-14 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/love-hurts-department-stores-hit-hardest-by-the-cost-of-loyalty-crisis-this-valentines-day/ - Translation Priorities: Optional Over a third of US consumers no longer loyal to their local department store February 14 2023, Indianapolis, USA – Department stores won’t be feeling the love this Valentine’s Day as an emerging ‘cost of loyalty’ crisis diminishes their customer base, suggests research from omnichannel customer engagement platform SAP Emarsys. The figures suggest a noticeable decline in customer loyalty, with over a third (34%) of department store shoppers less loyal than they were before the cost-of-living crisis. A much smaller dip in loyalty was seen among those who shop with independent stores (22%), e-commerce sites (20%), or pre-loved/charity retailers (7%). * This ‘cost of loyalty’ crisis is expected to impact department stores on Valentine’s Day, with many shoppers putting bargains ahead of brand loyalty. One in three US consumers (31%) plan to limit their Valentine’s spending to less than £50 due to the crisis. ** This shift reflects a wider pragmatism from shoppers, with 60% changing their loyalties in the last 12 months. More than a sixth (17%) say that they “can no longer afford to be loyal”. * “From fancy chocolates to the perfume counter, department stores have been a staple of the American Valentine’s Day experience. ” commented Meghann York, Global Head of Product Marketing, SAP Emarsys. “Now, in the face of a ‘cost of loyalty’ crisis, department stores need to adapt their strategies to keep customers coming back time and time again. ” “The personal service of the department store isn’t going anywhere, but physical retail is... --- ### The Great Retail Race: New Research Reveals Expanding Disconnect Between Customer and Retailer Perceptions > New research from SAP Emarsys shows a disconnect between what consumers' and retailers' top priorities. More info in this press release. - Published: 2023-01-13 - Modified: 2023-10-26 - URL: https://emarsystest.com/press-release/the-great-retail-race-new-research-reveals-expanding-disconnect-between-customer-and-retailer-perceptions/ - Translation Priorities: Optional With “rewarding loyalty” the top priority for consumers but not for retailers in 2023, new research from SAP Emarsys solidifies the value of omnichannel in connecting with customers  January 13 2023, Indianapolis, USA - Retailers and consumers are not aligned when it comes to preferences across the board - on everything from areas of improvement to when, how, and what consumers want to hear from retailers. That’s according to research* released today by SAP Emarsys, an SAP Company, ahead of NRF 2023: Retail's Big Show.   There are differing perceptions in priorities for both consumers and retailers in 2023. For consumers, rewarding customer loyalty (50%) tops the list of what they want to see from retailers in a year where purse strings are tight. This is followed by improving customer service (46%), understanding customers better (35%), connecting the online and in store experience (30%) and making the delivery process better (28%). For retailers, the list is slightly different – with a huge focus on digital. Improving customer service (53. 4%) is the top priority for retailers in 2023, followed by rewarding customer loyalty (53%), enhancing online experiences (50%), understanding customers better (49%) and providing more digital experiences (44%). When it comes to frequency of engagement, a whopping 61% of retailers surveyed believe that their customers want to hear from them multiple times a week. In reality, only 31% of consumers agree, with the majority preferring contact once a week or less. In fact, almost a sixth (15%) of consumers only... --- ### SAP Emarsys 2022 Customer Loyalty Index Reveals Customer Loyalty Is Shifting During Economic Downturn - Published: 2022-12-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-2022-customer-loyalty-index-reveals-economic-downturn-is-shaking-consumer-loyalty-but-creating-new-opportunities-for-marketers/ - Translation Priorities: Optional New research reveals that 61% of global consumers have left behind brands they were previously loyal to in order to save money. Despite this, 77% of shoppers around the world agreed that if a brand they felt loyal to continued to engage with them positively during an economic downturn, they would likely return to buying their products sooner. This is according to the SAP Emarsys, an SAP Company, Customer Loyalty Index 2022, a study of 11,066 global consumers. Now in its second year, the Customer Loyalty Index has been designed to help marketers demystify customer loyalty by tracking important drivers influencing a person’s allegiance to a brand. The Index identified five key loyalty types: Incentivized Loyalty - loyalty developed through discounts, incentives and rewards Inherited Loyalty – loyalty that’s built through association with other brands Silent Loyalty – customer loyalty without public advocacy or endorsement Ethical Loyalty – loyalty founded on emotional connections and shared values True Loyalty – every brand’s dream, unshakeable loyalty that’s build through brand love While loyalty has increased globally with 76% of consumers around the world considering themselves loyal to one or more brand (an increase of 13% from 67% in 2021), this surge in loyalty has not been felt equally across the five loyalty types. Over the last 12 months, Incentivized Loyalty, Inherited Loyalty, and Ethical Loyalty have decreased 13%, 22%, and 26% respectively while Silent Loyalty and True Loyalty have largely remained the same, with Silent Loyalty decreasing slightly from 53% (2021) to... --- ### SAP Emarsys: 45-prozentiger Anstieg des Kundenengagements am Black Friday - Published: 2022-12-01 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/press-release/emarsys-45-prozentiger-anstieg-des-kundenengagements-am-black-friday/ - Translation Priorities: Optional Eine Studie von Forrester und SAP Emarsys zur Bedeutung der Kundenorientierung untermauert die von der Omnichannel Customer Engagement-Plattform veröffentlichten Daten Eine Analyse von Milliarden kanalübergreifender Nachrichten, die vom Black Friday bis zum Cyber Monday im Namen von Kunden wie Parfym versendet wurden, ergab einen Anstieg von 45 % im Vergleich zum Vorjahr. Diese Daten wurden von SAP Emarsys nach dem Shopping-Wochenende am Black Friday 2022 veröffentlicht, an dem die Plattform Kunden in ihren Omnichannel-Ambitionen unterstützte. Im Vorfeld der Analyse zum Black Friday und der gemeldeten Zunahme der Kundeninteraktion über die Plattform hat Forrester Consulting weltweit 620 Führungskräfte aus dem Marketing im Auftrag von SAP Emarsys dazu befragt, wie Unternehmen Omnichannel-Strategien während des Black Friday am besten nutzen können. 62 % der Befragten gaben an, dass ihre Omnichannel-Strategie zu höheren Gewinnspannen geführt hat. Während 54 % sagten, dass sie zu einer größeren Kundentreue und -bindung beitragen konnte. Die Analyse der Daten der SAP Emarsys-Plattform für das Black Friday-Wochenende zeigt einen deutlichen Anstieg der Aktivitäten im Vergleich zu 2021 und umfasst Kundeninteraktionen über wichtige Kanäle wie E-Mail, SMS, mobile Push-Benachrichtigungen, In-App-Käufe und Web. E-Mail bleibt im Hinblick auf die Omnichannel-Strategie besonders wichtig, nicht nur als eigenständiger Kanal, sondern auch als Ausgangspunkt, um den Traffic auf andere Kanäle zu lenken. Der Anstieg des SMS-Volumens ist wenig überraschend angesichts der schwierigen Wirtschaftslage und der Notwendigkeit der Einzelhändler, sich von der Konkurrenz abzuheben und den Kunden in Echtzeit die besten personalisierten Angebote zu unterbreiten. Wie der "SAP Emarsys Customer Loyalty Index" berichtet, gaben 64 %... --- ### SAP Emarsys Reveals 45% Year-On-Year Increase of Black Friday Customer Engagements - Published: 2022-11-29 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/emarsys-reveals-45-year-on-year-increase-of-black-friday-customer-engagements/ - Translation Priorities: Optional The data released by the omnichannel customer engagement platform is supported by new Forrester and SAP Emarsys research on what it means to be customer-obsessed Indianapolis, US, November 29, 2022 – An analysis of the billions of cross-channel retail messages delivered on behalf of customers like Parfym and Reformation from Black Friday through Cyber Monday has revealed an overall year on year increase of 45%*. This data has been released by SAP Emarsys following the 2022 Black Friday shopping weekend, where the platform supported customers on their journey to becoming truly omnichannel. Ahead of the increase in volume of customer engagement across the platform reported this Black Friday, SAP Emarsys commissioned Forrester Consulting to survey 620 marketing decision makers globally, asking how companies can best use omnichannel strategies during Black Friday. 62% of respondents** said that their omnichannel strategy has yielded higher margins, while 54% said that it has yielded greater customer loyalty and retention. The analysis of SAP Emarsys’ own platform data this Black Friday weekend shows a significant rise in activity compared to 2021 and includes customer engagements across key channels such as email, SMS, mobile push notifications, in-app and web. Email particularly remains important in the context of omnichannel, not just as a standalone but as a starting point to drive traffic to other channels. The rise in SMS volumes is also unsurprising given the tough economy and retailers’ need to cut through the competition and deliver the best personalized deals to customers in real time. As... --- ### 58 % des consommateurs Français sont plus fidèles aux commerçants qui leur propose des remises, des incitations et des récompenses - Published: 2022-11-22 - Modified: 2022-12-13 - URL: https://emarsystest.com/fr/press-release/58-des-consommateurs-francais-sont-plus-fideles-aux-commercants-qui-leur-propose-des-remises-des-incitations-et-des-recompenses/ - Translation Priorities: Optional SAP Emarsys, filiale de SAP et plateforme d’engagement omnicanal, dévoile les résultats du deuxième volet de son étude « Indice de Fidélité Client » pour laquelle 11 066 personnes ont été interrogées dont 1 043 en France. Cette étude aborde les leviers agissant sur les mécanismes de fidélisation, notamment le tarifaire et le besoin de personnalisation plus accrue.   L’étude permet de distinguer 5 leviers de fidélité clients : Fidélité incitative : fidélité développée par des remises, des incitations et des récompenses. Fidélité associée : fidélité construite par association avec d'autres marques. Fidélité secrète : fidélité des clients sans promotion ou approbation publique, souvent liée à un plaisir coupable Fidélité éthique : fidélité fondée sur des valeurs partagées. Fidélité réelle : une fidélité inébranlable qui se construit par l'amour de la marque. En cette période de forte inflation et d'incertitude économique, la fidélité globale des clients est désormais liée plus directement au prix qu'il y a un an. Selon l’étude, 58 % des personnes interrogées seraient plus fidèles aux commerçants proposant des remises, des incitations et des récompenses, soit une augmentation de 14 % par rapport aux 51 % enregistrés en 2021. « Il n'a jamais été aussi important pour les marques de comprendre réellement leurs clients - il ne suffit plus d'être simplement axé sur le client - les marques doivent être obsédées par le client. Pour tenter de répondre à l’inflation, les marques doivent apprendre à connaître leurs clients sur le bout des doigts et reconnaître les facteurs qui influent sur leur fidélité », déclare Meghann... --- ### Hey, big spender: US consumers set to spend almost $450 each on Black Friday - Published: 2022-11-21 - Modified: 2023-07-27 - URL: https://emarsystest.com/press-release/hey-big-spender-us-consumers-set-to-spend-almost-450-each-on-black-friday/ - Translation Priorities: Optional Less than one quarter of consumers to reduce spending this Black Friday, research* reveals More than four fifths (81%) of Americans will make the most of the 2022 Black Friday sales, with the average shopper set to spend $441, according to consumer research from omnichannel customer engagement platform SAP Emarsys. Indianapolis, US, November 21, 2022 - Amidst cost-of-living concerns and in the run-up to Christmas, the study of 3,006 consumers suggests that an impressive 76% of us will not decrease our spending, instead opting to spend the same or increase our spending. Of those splashing the cash this Black Friday, both online and in store shopping will take place — with 62% saying they’ll shop online, 47% saying they’ll shop in store and 17% unsure of whether their Black Friday shopping will take place in person, online or a mixture of both. When it comes to what shoppers are searching for this Black Friday, the research reveals that 31% will be looking for electronics & devices, 25% for fashion & apparel, 22% for video games and 21% for food & groceries. The research also reveals how retailers can convince shoppers to purchase with them. When asked what will influence their purchasing decision this Black Friday, consumers said the following matter: size of the deals (41%), free / low-cost deliveries (37%), early sight of deals (28%), confidence in the brand (25%), good returns policies (25%) and personalized deals tailored to products I want (21%). Other things impacting decisions include deals for... --- ### SAP Emarsys Autumn Release 2022 Brings Host of New Features and Innovations to Empower Marketers - Published: 2022-11-16 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-autumn-release-2022-brings-host-of-new-features-and-innovations-to-empower-marketers/ - Translation Priorities: Optional Hear about how SAP Emarsys is Empowering Marketers Through Constant Innovation on November 17 Indianapolis, US, November 16, 2022 — Leading omnichannel engagement platform SAP Emarsys, an SAP company, has announced new innovations and updated functionality specifically designed to give more power to marketers and help them deliver more 1:1 omnichannel experiences as part of its SAP Emarsys Autumn Release 2022. New Automation and Personalization functionality makes it even easier for marketers to automate and deliver highly relevant 1:1 experiences at scale. Among these are: Tactics for Consumer Products: Pre-built, industry-specific automations in the SAP Emarsys solution — helps marketers get personalized campaigns up and running quickly. We’ve added new tactics specifically for consumer products businesses.  We’ve added 10 new tactics such as merchandise cross-sell, quality trade-up, warranty expiration, product registration, and more! Contact Preview Validation: This contact preview feature makes validation even easier, and helps you better troubleshoot potential personalization issues – allowing marketers to ensure personalization rules are exactly the way they want them before a campaign goes live? This contact preview feature makes validation even easier, provides more clarity, and helps you better troubleshoot potential personalization issues. Program Distribution: With this improvement, users can now easily copy automation programs from one account to another and reduce the errors that could be caused by manual recreation.  The removal of having to recreate automation use cases across multiple SAP Emarsys accounts gives marketers more time back in their day Updates to the User Interface allow marketers to leverage a solution that makes... --- ### As Inflation Drives Brand Loyalty Downward, New Data Highlights Ways to Recession-Proof Business - Published: 2022-11-09 - Modified: 2022-12-06 - URL: https://emarsystest.com/press-release/as-inflation-drives-brand-loyalty-downward-new-data-highlights-ways-to-recession-proof-business/ - Translation Priorities: Optional SAP Emarsys’ Annual Customer Loyalty Index highlights consumer attributes unevenly impacting loyalty to retailers, brands and stores – urging brands to listen to individual customer needs Indianapolis, US, November 9, 2022 — In an era of high inflation and economic uncertainty, overall customer loyalty is now tied more directly to price than a year ago. According to just-released data from the second annual SAP Emarsys Customer Loyalty Index, 58% of US respondents agreed with the statement ‘I am more loyal to retailers that offer me discounts, incentives, and rewards,’ a 7% increase from 51% in 2021. Despite this overall trend, the data also show ways different customer attributes – age, gender, geography, political affiliation, and ethics - affect their loyalty.   “It’s never been more crucial for brands to truly understand their customers: it’s not enough to be customer centric anymore, brands must be customer obsessed. To make themselves as recession-proof as possible, brands must know customers on a granular level and recognize which factors impact loyalty among different customer groups,” said Meghann York, Global Head of Product Marketing, SAP Emarsys, an SAP company.   “Knowing specifically what triggers buying behavior among an increasingly fragmented marketplace will help brands attract and maintain loyal customers as we head into a holiday shopping season that we know will be bigger than last year. ”  Price Generally Trumps Traditional Loyalty Drivers  According to this year’s Loyalty Index, overall brand loyalty in the US is trending slightly up year-over-year (74% loyal to certain retailers, brands and... --- ### Retro-Revival: Drei von fünf Deutschen kaufen Vintage-Produkte - Published: 2022-10-27 - Modified: 2022-10-27 - URL: https://emarsystest.com/de/press-release/retro-revival-drei-von-fuenf-deutschen-kaufen-vintage-produkte/ - Translation Priorities: Optional SAP Emarsys-Studie legt Vintage-Faible deutscher Kund*innen offen Berlin, Oktober 2022. Wie sah das Leben vor Social-Media-Marketing aus? Und was vermissen Kund*innen am meisten am heutigen Einkaufserlebnis? Eine neue Befragung von SAP Emarsys zeigt: Vintage ist zurück. Drei von fünf (61 Prozent) der befragten deutschen Endkund*innen kaufen regelmäßig Vintage-Produkte und Sammlerstücke. Viele wünschen sich, wieder so einzukaufen, wie es in den vergangenen Jahrzehnten möglich war. Besonders die Neunziger sind bei den Deutschen beliebt. 32 Prozent würden gerne erneut in dieser Dekade shoppen gehen. An den physischen Shops von heute beklagen 26 Prozent ein zu großes Angebot und ein kaum personalisiertes Einkaufserlebnis (23 Prozent) – gerade im Vergleich zum Online-Shopping, wo sich Artikel schnell per Filter aussortieren lassen. Doch welches Geschäft wünschen sich die Deutschen zurück? Auf diese Frage hin nennen 36 Prozent die Filialen des Spielzeughändlers Toys "R" Us. Das legen die Zahlen der SAP Emarsys-Studie offen, beim dem das SAP-Unternehmen und Anbieter einer Omnichannel Customer Engagement Plattform 1. 070 deutsche Kund*innen befragte, um die Bedürfnisse von Verbraucher*innen zu analysieren. Alle Ergebnisse präsentiert SAP Emarsys auf dem SAP Emarsys Power To The Marketer Festival am 16. November 2022. Die aktuelle Erhebung ergab, dass 24 Prozent der Deutschen second-hand einkaufen, um ihr Zuhause zu dekorieren. 12 Prozent greifen aus sentimentalen Gründen zu gebrauchter Ware und 19 Prozent, weil sie Retro als eine Art Lebensgefühl und Hobby bezeichnen. Auch auf der Suche nach neuen Produkten oder Kaufinspirationen nutzen 27 Prozent der Befragten Websites oder Apps von Second-Hand-Anbietern. Zur Einordnung: Klassische Online-Shops (51 Prozent)... --- ### Retro is back: three in five US consumers regularly buy vintage - Published: 2022-10-03 - Modified: 2022-12-06 - URL: https://emarsystest.com/press-release/retro-is-back-three-in-five-us-consumers-regularly-buy-vintage/ - Translation Priorities: Optional A study into changing consumer relationships with commerce has uncovered the nation’s obsession with vintage – from what we buy, to how we buy it   Indianapolis, Marketing has shifted dramatically to keep up with changing consumer demand. In 2022, personalization is at the core of any marketing strategy - customers expect consistency, and demand to be engaged with on their preferred channels. But what does that mean to customers, what did life look like before omnichannel, and what do shoppers most miss about their sales experiences? It appears vintage is back – in more ways than one.   Three in five (60%) US consumers regularly buy vintage items, while significant numbers wish they could revisit the shopping experience of decades past, according to new research from omnichannel customer engagement platform SAP Emarsys. The study of 2,041 American shoppers found that 23% shop vintage to decorate their home, 19% for pure sentimental value, and 17% as a retro hobby. With 22% of Americans resolving to buy less often (as they’re concerned about overconsumption), and 21% vowing to shop more sustainably at the start of the year, there’s also a moral motivation to reliving the past. *  Classic brands and products populate the vintage purchase list, with VHS tapes, Etch-a-Sketch, Polaroid cameras (all 23%) and lava lamps and mood rings (22%) proving the most popular. In many cases, these items recall a more peaceful time, with 20% of Americans agreeing that they missed “simpler times” where they weren’t exposed 24/7 to brands... --- ### Good things come in thirds: Parfym.se looks to SAP Emarsys to drive 33% of company revenue - Published: 2022-09-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/good-things-come-in-thirds-parfym-se-looks-to-emarsys-to-drive-33-of-company-revenue/ - Translation Priorities: Optional Agreement is the biggest tech stack integration in the Scandinavian beauty specialist’s history Parfym. se, a leading provider for beauty products in Scandinavia, can today announce its partnership with SAP Emarsys, with the eventual aim of driving 33% of its revenue through the omnichannel marketing platform. Signed on New Year’s Day 2021 and going live in April 2022, the agreement represents Parfym. se’s biggest partnership in developing its ‘best-of-build’ headless technology stack which will automate, streamline, and accelerate its customer engagement and data management capabilities. Centralisation of data and agility were key considerations, with a new C-suite assembled in the past two years, Parfym. se has been given the green light for a new technological overhaul with customers at its heart. In moving from a pure trading model to becoming a fully authorised reseller, and from a supply-driven to a demand-driven product model, Parfym. se had initially moved from its basic CRM platform to a three-platform approach. While this helped to expand the company’s outreach capabilities, it didn’t provide real-time data, siloed different data streams, and didn’t offer the streamlined experience of a centralised platform and optimum customer experience. Parfym. se therefore sought a solution that wrapped as many of the capabilities of these platforms as possible into a single system, providing it access to the real-time data needed to personalise customer engagement across multiple channels. And with a lean organization responsible for a customer base of over 700,000, the need to remain agile and automate as much of their... --- ### Rocket Huel: complete nutrition specialist announces lift-off with SAP Emarsys - Published: 2022-09-26 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/rocket-huel-complete-nutrition-specialist-announces-lift-off-with-emarsys/ - Translation Priorities: Optional SAP Emarsys is now the chosen solution for Huel to expand and accelerate customer personalisation and outreach. London UK — Omnichannel customer engagement platform SAP Emarsys can today announce partnership with complete nutrition brand Huel as it looks to rapidly evolve its capacity and speed for personalised outreach. The agreement equips Huel with a single source of truth for a 360-degree view of each customer, impacting everything from marketing material to customer service route. Having undergone rapid growth that saw the company surpass £138m in revenue this year, Huel’s partnership with SAP Emarsys comes as part of a wider shift towards being more efficient, spending less on customer acquisition, increasing their outreach channels and developing a more distinct understanding of each customer and how to target them. Their previous solution was not able to scale at the rate at which Huel was growing – and was unable to integrate with a host of other technologies within the business. The SAP Emarsys platform has been able to offer a more cohesive and consolidated tech stack, with productised connectors allowing Huel to draw data from MentionMe, Tableau, ZenDesk, and Snowflake.   Different teams within Huel will now rely on SAP Emarsys for the centralisation and distillation of data without ‘double-handling’ any information, saving both time and effort for Huel employees. SAP Emarsys is then able to leverage the customer data stored within the platform to better inform the omnichannel marketing strategies that Huel chooses to execute.   Such a comprehensive, centralised view of... --- ### Three months to Black Friday: consumer spending set to increase despite economic concerns - Published: 2022-08-23 - Modified: 2022-12-06 - URL: https://emarsystest.com/press-release/three-months-to-black-friday-consumer-spending-set-to-increase-despite-economic-concerns/ - Translation Priorities: Optional New research shows that more than a third (35%) of US consumers will increase their spend, with an average spend of $441, as one in five get most of their holiday shopping done on the day Indianapolis, US, August 23, 2022 — One in five (21%) US consumers will do most of their holiday shopping this Black Friday — with over a third (35%) increasing their spend from 2021 levels. That’s according to a new study of 3,006 shoppers by omnichannel engagement platform SAP Emarsys. According to the study, the average American consumer is expected to spend $441 over the Black Friday weekend – a 16% increase from $381 in 2021 - the day itself falling the day after Thanksgiving but expanding to a longer period each year, to allow shoppers save money during the holidays. In contrast, less than a quarter of consumers (24%) plan to decrease their spending this Black Friday. For those that will, rising inflation (61%), the global cost-of-living crisis (56%), and fear of recession (36%) were quoted as the most common reasons for cutting back spending. As we enter the three-month countdown to the big day, increased spending may come as a surprise given global economic concerns. However, SAP Emarsys’ research indicates that consumers are spending more discerningly to maximize their value-for-money. Seeking the biggest discounts (41%), taking advantage of free returns (37%) and grabbing deals early (28%) are all key tactics for consumers this Black Friday. This strategic approach extends to the channels that... --- ### SAP Emarsys, an SAP Company, Partners with Clearwater to Ensure Practices Meet Healthcare Industry Cybersecurity and HIPAA Compliance Requirements - Published: 2022-08-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-an-sap-company-partners-with-clearwater-to-ensure-practices-meet-healthcare-industry-cybersecurity-andhipaa-compliance-requirements/ - Translation Priorities: Optional Leading Provider of Personalization Software Becomes One of the Latest Subscribers to Clearwater’s ClearAdvantage Program INDIANAPOLIS, IN, AND NASHVILLE, TN – SAP Emarsys, an SAP (NYSE: SAP) company, and Clearwater, the leading provider of Enterprise Cyber Risk Management and HIPAA Compliance solutions for the healthcare industry, announced today that SAP Emarsys has become one of the latest subscribers to ClearAdvantage®. Clearwater’s multi-year managed services program provides customers with the benefits of an integrated and efficiently executed, best-in-class cybersecurity and HIPAA compliance program at 25%-50% of cost of traditional approaches. Recently named a leader for the fourth time in the 2022 Gartner® Magic Quadrant™ for Personalization Engines, the SAP Emarsys customer engagement solution empowers marketers to deliver personalized experiences across multiple channels and drive business outcomes. As the company works to grow its customer base in the U. S. healthcare market, SAP Emarsys recognizes the strategic importance of having a best-in-class cybersecurity and HIPAA compliance program. “Healthcare is an especially important area for sensitive, articulate personalization, and an industry where discretion is entirely non-negotiable,” said Joanna Milliken, CEO, SAP Emarsys. “Partnership with Clearwater is the latest step towards the highest security, privacy, and compliance standards possible, with SAP Emarsys committed to exceeding expectations for all customers. ” By partnering with Clearwater, which was rated both the top Security Advisors & Consultants and top Compliance & Risk Management solution in Black Book Market Research's latest survey of healthcare provider IT and security professionals, SAP Emarsys is gaining access to the broad and... --- ### <strong>Étude SAP Emarsys : Des consommateurs français paralysés face à l’abondance de choix</strong> - Published: 2022-08-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/etude-emarsys-des-consommateurs-francais-paralyses-face-a-labondance-de-choix/ - Translation Priorities: Optional Pour plus de 40% des consommateurs français, trop de choix est synonyme d’émotions négatives allant de l’incertitude à la colère Levallois-Perret, le 03 Aout 2022 – SAP Emarsys, plateforme d’engagement client omnicanal, publie son étude portant sur l’impact de la « paralysie analytique » quant aux prises de décisions des consommateurs. La paralysie analytique se définit comme l’incapacité de choisir par peur de faire le mauvais choix ou du fait d’une saturation d’informations.   Pour 19 % des sondés français, le marketing des marques et des distributeurs entraine une saturation d’inforrmation les empéchant de prendre une décision. D’autres se tournent vers leur marque habituelle (46%) tandis que 16 % choisissent l’option la moins chère. Avec ce trop-plein de choix induit par les marques et les marketplace, les chiffres récoltés par SAP Emarsys offrent des pistes sur la façon dont les marques pourraient aider les consommateurs à laisser de côté le superflu : 35 % veulent que les marques donnent la priorité à des promotions personnalisées27 % veulent que les marques leur montrent uniquement les produits qu’ils ont déjà achetés24 % aimeraient que les marques offrent un choix plus restreint et aient moins de produits Younes Ben Maïz, Global Sales Lead GTM chez SAP Emarsys explique : « Bien que les grandes opérations commerciales soient une excellente opportunité de proposer aux clients des réductions sur un large éventail de produits, les commerçants doivent veiller à mettre les bons produits devant les bonnes personnes – ce qui nécessite une approche ciblée et axée sur les données. Pour des... --- ### PharmaPets chooses SAP Emarsys to manage its CEP and personalize its customer experience - Published: 2022-07-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/pharmapets-chooses-emarsys/ - Translation Priorities: Optional Levallois-Perret July 2022 – After months of testing and shortlisting suppliers, PharmaPets has chosen SAP Emarsys to overhaul its customer engagement platform (CEP), work on the data and the resulting insights, and personalize the customer experience. Created in 2018, PharmaPets is an online pharmacy for pets that offers a range of healthy food products, supplements, and accessories for all types of animals. When necessary, the PharmaPets staff can draw on the expertise of the many veterinarians and veterinary care assistants in their team of experts to deliver advice and information on best practices. Scaling up efforts after the previous work on the CRM system Serving over 400,000 customers, PharmaPets had already worked on improving its CRM system but needed to take its efforts even further to reflect the company's years in business. Driven by its need for a real CEP strategy, the online pet store was primarily on the lookout for a user-friendly platform featuring easy access, capacity to scale to keep up with the company's exponential growth, and the ability to use real personalization in redefining the approach and the customer experience. Jan Coddens, CRM Specialist at PharmaPets, explains: "Above all, we needed personalization and greater insights into our data. We required clear and comprehensive dashboards, so that's why we took our time choosing. We tested a huge number of platforms, and we're delighted to have chosen SAP Emarsys, which ticked all the boxes on our needs list. " He concludes: "The main challenge we're facing at the moment... --- ### <strong>SAP Emarsys, filiale de SAP, nommée leader pour la quatrième fois du Gartner® Magic Quadrant™ 2022 pour les Moteurs de Personnalisation</strong> - Published: 2022-07-26 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/emarsys-filiale-de-sap-nommee-leader-pour-la-quatrieme-fois-du-gartner-magic-quadrant-2022-pour-les-moteurs-de-personnalisation/ - Translation Priorities: Optional Indianapolis, USA - Emarsys, filiale de SAP SE (NYSE : SAP), annonce aujourd'hui qu'elle est référencée par Gartner® comme leader dans le "Magic Quadrant™ pour les Moteurs de Personnalisation" 2022, pour sa Plateforme Engagement Client SAP® Emarsys®. Selon Gartner® Magic Quadrant™ 2022 pour les Moteurs de Personnalisation, " la personnalisation reste une priorité pour les leaders du marketing digital. Les messages pertinents et en temps réel sont des éléments clés pour éduquer les clients, susciter leur considération et augmenter les conversions. " Sara Richter, CMO d'Emarsys, a déclaré : "La personnalisation est une question de rapports individuels et la création d’une relation de confiance. Il s'agit d'écouter le client, de cerner son comportement et d'utiliser ces informations afin de lui adresser des messages adaptés et conformes à ses attentes, là et quand il le souhaite. " "Nous pensons que la reconnaissance d'Emarsys ces quatre dernières années en tant que Leader dans le cadre des Moteurs de Personnalisation confirme notre capacité à fournir un véritable engagement omnicanal personnalisé one-to-one. " Sameer Patel, Chief Marketing and Solutions Officer de SAP Customer Expérience, a ajouté : " Nous pensons qu’il s’agit d’un témoignage sur la forte détermination et les compétences de SAP Engagement Client dans le catalogue SAP Customer Experience". "Avec Emarsys, les spécialistes du marketing peuvent adapter leurs campagnes aux préférences et au canal choisi par chaque individu, en les connectant avec des messages au contenu souhaités. Le consentement et la confidentialité sont respectés à chaque point de contact, ce à quoi les... --- ### SAP Emarsys, an SAP Company, Named a Leader for the Fourth Time in 2022 Gartner® Magic Quadrant™ for Personalization Engines - Published: 2022-07-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-fourth-time-in-2022-gartner-magic-quadrant-for-personalization-engines/ - Translation Priorities: Optional Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner® as a Leader in the 2022 “Magic Quadrant™ for Personalization Engines”*, for the SAP® Emarsys® Customer Engagement Platform. According to the 2022 Gartner® Magic Quadrant™ for Personalization Engines, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, building consideration, and increasing conversions. ” Sara Richter, Emarsys CMO commented, “Personalization is about people and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when and where they want to receive them. “We believe Emarsys’s recognition as a Leader within the Personalization Engine segment for the past four years confirms our commitment to delivering true 1:1 personalized, omnichannel engagement. ” Sameer Patel, Chief Marketing and Solutions Officer for SAP Customer Experience, added, “We believe it’s a testament to the strength and scope of SAP Customer Engagement within the SAP Customer Experience portfolio. “With Emarsys, marketers can adapt their campaigns to the preferences and chosen channel of each individual, connecting them with their desired messaging and content.  Consent and privacy are honored across every touchpoint, which is something customers expect and sits at the core of SAP Emarsys’s vision for personalization and the SAP CX strategy as a whole. ” About Gartner Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors... --- ### PharmaPets choisit SAP Emarsys pour gérer son engagement client et la personnalisation de son parcours client - Published: 2022-07-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/pharmapets-choisit-emarsys/ - Translation Priorities: Optional Levallois-Perret, le 7 juillet 2022 – Après des mois de test et de sélection, l’animalerie en ligne choisit SAP Emarsys pour une refonte de sa base de données client, et un travail sur la donnée et les insights qui en découlent ainsi que sur la personnalisation. Créée en 2018, PharmaPets est une pharmacie en ligne pour animaux de compagnie proposant des aliments diététiques, des suppléments et des accessoires pour tous les types d’animaux. L’équipe PharmaPets peut, au besoin, dispenser conseils et bonnes pratiques grâce à plusieurs vétérinaires et assistants-vétérinaires présents dans leur équipe d’experts. Aller au-delà du travail fait sur le CRM Disposant de plus de 400 000 clients, PharmaPets avait déjà effectué un travail au niveau CRM mais avait besoin d’aller plus loin après plusieurs années d’existence. L’animalerie en ligne avait en effet un réel besoin au niveau engagement client et recherchait avant tout une plateforme simple d’utilisation et facile d’accès, pouvant s’adapter à sa croissance exponentielle et permettant surtout une réelle personnalisation dans la redéfinition de l’approche et du parcours client. Jan Coddens, CRM Specialist à PharmaPets déclare : « Nous avions surtout un besoin de personnalisation et de plus de visibilité sur les données. Il nous fallait des dashboards clairs et compréhensifs c’est pourquoi nous avons pris notre temps pour choisir, nous avons testé énormément de plateformes et nous sommes ravis d’avoir opté pour SAP Emarsys qui répond à l’ensemble de nos besoins. ». Il conclut : « le principal challenge est pour l’instant de réussir une... --- ### Amazon Prime Day: Millions of shoppers to be overwhelmed with ‘choice overload’ - Published: 2022-07-11 - Modified: 2022-12-06 - URL: https://emarsystest.com/press-release/amazon-prime-day-millions-of-shoppers-to-be-overwhelmed-with-choice-overload/ - Translation Priorities: Optional Up to 10% of US shoppers could abandon their Prime Day purchases in the face of choice overload this year, according to a new “Analysis Paralysis” study Indianapolis USA, July 11th 2022 — Millions of shoppers* could abandon their carts this Amazon Prime Day, with one in ten US consumers (10%) deserting purchases when offered an overwhelming level of choice. That’s according to a new study conducted by customer engagement platform, SAP Emarsys. The research, which explores the impact of “analysis paralysis” on consumer decision making, also found that one in five US shoppers (17%) feel overwhelmed by choice. When faced with this overload, 30% admit to ‘defaulting’ to their usual brand of choice, while 17% revert to the cheapest option available. With so many marketplace sellers and brands competing on Prime Day, SAP Emarsys’ data also provides tips on how consumers would like brands to cut through the noise: 28% want brands to prioritize promotions they are personally interested in 23% want brands to only display products that they have previously bought  14% would like brands to offer less choice and have fewer products on sale Expanding on this guidance, Kelsey Jones, Global Director of Product Marketing at SAP Emarsys said, “Consumer choice is not a bad thing, but in the busiest sales periods it’s important that retailers don’t overwhelm their customers to the point of paralysis. Brands need to empower shoppers with the products, promotions, and information they want and need to make informed decisions. Beyond that point, they... --- ### Four-stop shop: average American has four ‘shoppable’ devices in their home  - Published: 2022-06-22 - Modified: 2022-06-22 - URL: https://emarsystest.com/press-release/four-stop-shop-average-american-has-four-shoppable-devices-in-their-home/ - Translation Priorities: Optional Device-driven ability to shop from anywhere sees Americans making purchases in bed, at dinner, in work, and at the gym  Indianapolis, US, June 2022 — the average American has four ‘shoppable devices’ in their home – with one in five (20%) often struggling with purchasing decisions – according to new research from customer engagement specialist SAP Emarsys. The newfound opportunities to shop wherever they liked are indulging some unusual shopping locations, according to the study of 2,000 US consumers, The most common is the bedroom: 61% have shopped on their mobile phone while in bed, 43% of US consumers say they have shopped on their mobile phone at the dinner table, while a quarter (24%) have browsed while in a work meeting. Another 23% have found themselves shopping online in the cinema, and more than a quarter (26%) at the gym. To top it off, 39% of US consumers admitted to shopping on their mobile phone while queueing in a physical store – talk about In-shop-tion!   “Today’s consumers are far from being constrained to physical stores – we’re lucky enough to be able to shop from practically anywhere,” commented Joanna Milliken, CEO, SAP Emarsys. “Consumers are more confident than ever in navigating the ecommerce world, and they’re evolving as a result of the options available to them.   “Brands need to be able to meet them with engaging, personalized interactions, wherever and whenever they choose to shop. Without the 360-degree view of a customer that comes from centralizing your customer... --- ### Marketer Focus: Number One Priority for 2022 is Getting To Know Their Customers Better  - Published: 2022-06-14 - Modified: 2022-12-06 - URL: https://emarsystest.com/press-release/marketer-focus-number-one-priority-for-2022-is-getting-to-know-their-customers-better/ - Translation Priorities: Optional Indianapolis, US, 14 June 2022 — Almost half (45%) of global marketers say that their main priority for the year is to invest time in getting to know their customers better. That’s according to research from customer engagement platform SAP Emarsys.   Launched as part of SAP Emarsys’ “unPredictions” research, the global study of 500 retail marketers also reveals that additional priorities include driving first-time buyers to repeat purchases (16%) and tackling sophisticated customer engagement strategies (14%). An additional 13% are prioritizing adding new channels into programs and campaigns. Despite these ambitions, almost all (93%) of marketers say that time is a key barrier to making priorities a reality, wishing for more time in the day to ensure that they can focus their attentions on the right place. With over half (55%) responsible for CX, CRM, digital marketing, branding, customer acquisition and customer retention, many are stretched thinner than ever before. They’re required to deliver more sophisticated work, across a broader spectrum, in the same or less time, meaning it’s never been harder to be a marketer.   To free up more of their time and break through the barriers holding them back, marketers are turning to technology to buy back time and improve their personalization capabilities. Almost half (44%) of global marketers at retail brands will be investing in more web personalization technologies in the next 12 months and a further two-thirds (59%) plan to put money behind email marketing. Commenting on the research, Meghann York, Global Head of... --- ### The finer things: Smythson partners with SAP Emarsys to boost automation and customer engagement - Published: 2022-06-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/the-finer-things-smythson-partners-with-emarsys-to-boost-automation-and-customer-engagement/ - Translation Priorities: Optional Luxury goods retailer replaces email service provider Bronto with new omnichannel solution, to provide a localised experience for their global audience. London UK, June 2022 — One of the UK’s oldest luxury retailers, Smythson of Bond Street, today announces its partnership with omnichannel customer engagement specialist SAP Emarsys. The SAP Emarsys platform will allow Smythson to deliver a localised experience for their global audience, including translation into nine different languages. SAP Emarsys will centralise data from the brand’s customer base automating analysis and allowing for automated delivery of personalised digital marketing campaigns through every channel. Freeing up time and resources for its marketing team that will ripple out across the company, this automation will allow for Smythson to place ever-greater focus on its strategies for growth and international expansion. The holder of two Royal Warrants, Smythson has offered high quality British craftsmanship in luxury stationery, leather goods, diaries, and fashion products for over 135 years — serving royalty, prime ministers, and celebrities. Smythson offers bespoke, personalised products to customers around the globe, and seeks to replicate that personalisation across all of their marketing communications. The enduring popularity of the brand, along with the clear scope for growth in dynamic high-value markets such as the US, meant that Smythson was ready to move beyond its existing email service provider Bronto — embracing a total marketing solution instead. The need to create an engaging customer experience in different languages led to the move to SAP Emarsys, which offers a multi-language feature incorporating... --- ### Crown jewels: 9.7m Brits to make commemorative purchases this Jubilee weekend - Published: 2022-05-30 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/crown-jewels-9-7m-brits-to-make-commemorative-purchases-this-jubilee-weekend/ - Translation Priorities: Optional T-shirts, newspapers, coins, tableware, and tea towels all patriotic purchase pursuits for the upcoming Bank Holiday London, UK, May 2022 – Over nine million Brits will celebrate the coming Jubilee with at least one commemorative purchase, according to new consumer research from customer engagement platform, SAP Emarsys. The study of 2,001 UK consumers found that 41% of Brits are excited by Royal events. Platinum Jubilee coins, commemorative newspapers, commemorative tableware, and commemorative t shirts were all specified purchases as targets for 1 in 5 Brits (18%) over the Queen’s Platinum Jubilee weekend. Over half (52%) of us Brits will splash some cash on purchases this Platinum Jubilee weekend, with the most popular purchase being — you’ve guessed it — alcohol, with almost a quarter of Brits (23%) planning to buy booze for the Jubilee weekend. Indeed, a feast fit for a king is clearly a top priority for the celebration: BBQ food (20%), cakes and biscuits (19%), and ‘traditionally English’ food (15%) follow close behind when it comes to most selected purchases for the celebrations. With the extended Bank Holiday weekend, many Brits will be holding court: a whopping 58% have something planned to celebrate the Jubilee, with watching the celebrations on television (20%) and barbecues (14%) leading the way. However, Brits won’t be spending a king’s ransom. Over a third (36%) estimate they will spend up to £50 over the Queen’s Platinum Jubilee weekend, while more than a quarter (29%) don’t plan on spending anything at all. It’s not... --- ### <strong>SAP Emarsys ajoute plus de 25 nouvelles fonctionnalités au sein de sa plateforme</strong> - Published: 2022-05-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/emarsys-ajoute-plus-de-25-nouvelles-fonctionnalites-au-sein-de-sa-plateforme/ - Translation Priorities: Optional Cette mise à jour de la solution comprend de nouvelles améliorations telles que l’automatisation, le reporting et les programmes de fidélité Paris, 17 Mars, 2022 – SAP Emarsys, leader de l’engagement client omnicanal, annonce la disponibilité de plus de 25 nouvelles fonctionnalités sur sa plateforme dans le cadre de sa mise à jour printanière, pour permettre aux professionnels du marketing la possibilité de générer plus d’engagement et de faire grandir leur clientèle. Les améliorations apportées à la plateforme vont augmenter le niveau d’automatisation, accélérer et élargir la portée des comptes-rendus sur les succès d’une campagne. Ils offrent également aux marketeurs plus d’agilité pour améliorer le parcours client en temps réel. Les améliorations majeures de la plateforme incluent : L’édition illimitée du parcours client, permettant aux équipes d’automatiser la diffusion des messages personnalisés, sur tous les canaux, et permettant également de créer et d’éditer leur parcours client intuitivement. L’introduction de comptes-rendus sur les objectifs, offrant unemeilleure visibilité sur les KPI clés. Les équipes marketing peuvent alors mesurer de manière rapide, efficace et facile le succès d’une campagne. L’amélioration de fonctionnalités exclusives, permettant de créer et gérer un espace réservé aux membres pour les campagnes promotionnelles et les exclusivités produits. L’amélioration de la gestion des bons de fidélité, permettant de prendre en charge de nouveaux cas d’utilisation et d’optimiser la flexibilité. Les programmes de fidélisation axés sur les dépenses, offrant aux clients qui souhaitent éviter les programmes de points, la possibilité d’accéder à des avantages échelonnés en fonction des dépenses. Gartner constate que... --- ### <strong>SAP Emarsys classé parmi les meilleurs fournisseurs d’email marketing par un cabinet d’études indépendant.</strong> - Published: 2022-05-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/emarsys-classe-parmi-les-meilleurs-fournisseurs-demail-marketing-par-un-cabinet-detudes-independant/ - Translation Priorities: Optional SAP Emarsys figure parmi les prestataires de services d'email marketing les plus performants dans le rapport The Forrester Wave™. La plateforme obtient le meilleur score ex aequo dans la catégorie stratégie. Paris, le 17 Mars 2022 - SAP Emarsys, plateforme de marketing omnicanal, annonce sa nomination en tant que Strong Performer dans le rapport récemment publié : The Forrester Wave™ : Email Marketing Service Providers, Q1 2022. Dans ce rapport, SAP Emarsys a terminé ex aequo avec le meilleur score dans la catégorie stratégie. Le rapport précise qu'SAP Emarsys « donne incontestablement la priorité aux e-mails commerciaux dans la stratégie et la conception de sa suite de produits. Entreprise de taille moyenne, basée en Autriche, SAP Emarsys vient de fêter sa première année au sein de SAP. Avec une croissance de 30 %, cette réussite est due en partie à la détermination de l’entreprise de mettre la technologie au service des marketeurs et non de les enfermer dans un cadre de contraintes technologiques ». L’étude précise également que la stratégie de croissance d’SAP Emarsys repose sur la connexion entre l’email marketing, le marketing, le commerce et le service mais également sur la valorisation de l'email marketing et l'élimination du gaspillage dans ces programmes et processus. Selon le rapport, « les excellentes fonctions de gestion des campagnes d'SAP Emarsys tiennent leur promesse d'autonomiser les marketeurs par e-mail. Son outil de pilotage est prédéfini avec des parcours clients standards, des conseils en ligne pour améliorer les performances en fonction des résultats prévus et des éléments... --- ### Building blocks: physical stores remain the most popular shopping method for US consumers  - Published: 2022-05-05 - Modified: 2022-05-05 - URL: https://emarsystest.com/press-release/building-blocks-physical-stores-remain-the-most-popular-shopping-method-for-us-consumers/ - Translation Priorities: Optional More than half (54%) of US consumers prefer to shop in store than anywhere else Mobile phones (21%) and laptops (18%) trailing by comparison The SAP Emarsys Performance Series explores how marketers can optimize omnichannel marketing to meet shoppers where they want to be met  Indianapolis, US — Despite worries about the future of in-store shopping, more than half of all US consumers would rather shop in-store than by any other method. That’s according to new research from customer engagement specialist SAP Emarsys. The study of 2,000 US consumers found that 54% prefer bricks-and-mortar retail to any other channel, with more than twice as many preferring it to shopping via a mobile phone (21%) or via laptops/computers (18%). With other hardware amounting to just 2% of sales, the research suggests that the main ‘threats’ to physical retail have not made up meaningful ground over the course of the pandemic.   However, huge value remains in digital channels. Two in five (39%) “couldn’t live without online shopping”, while younger audiences push the boundaries further: 30% have made purchases on TikTok, while one in ten use a smart speaker.   On top of this, time spent across all channels is fleeting. With consumers shopping for an average of 2 hours per week, retailers need to reach customers where they want to shop – be that in store or elsewhere. This is clearly reflected by the change in consumer preferences across different industries: In food, for example, despite the rise of online groceries, consumers are... --- ### DISSH deploys SAP Emarsys to support their Global Expansion Journey - Published: 2022-04-26 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/dissh-deploys-emarsys-to-support-their-global-expansion-journey/ - Translation Priorities: Optional Sydney, Australia, 27 April 2022 – DISSH, an Australian fashion brand owned, run, and led by women, has partnered with SAP Emarsys, an omnichannel customer engagement platform, to support their journey on getting a better understanding of their global clientele. DISSH is implementing SAP Emarsys’ solution to enhance their customer experience. By having full visibility on customer data, it will enable the brand to leverage greater user segmentation and to drive their customer retention strategy. From the first store opening in the Gold Coast in 2001, the brand has soared to new heights through global expansion while re-defining their design and manufacturing processes. In 2020, when the pandemic took hold of the retailer’s traditional brick and mortar’s business model, DISSH pivoted to online and cultivated a global presence, forming a diverse and inclusive DISSH community. With 85 percent of DISSH’s customers now online, DISSH faced the challenge of siloed data and ‘batch and blast’ communication styles. The brand recognised they needed more visibility into who their customers are to further understand how to communicate with them. DISSH selected SAP Emarsys’s Retail Solution, a single, integrated platform with an overview of customer, business and marketing performance. This will provide DISSH with greater customer visibility through the automation and integration of audiences across all channels, the test and learn capabilities across all touch points and personalisation easily integrated into business processes. Commenting on the partnership, Kellie Pembroke Digital Marketing Manager, from DISSH said “We’re always chasing the sun at DISSH. As a... --- ### Spring Into Action: New Functionality in the SAP Emarsys Spring Release to Enable Marketers to Connect and Grow - Published: 2022-03-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/spring-into-action-new-functionality-in-the-emarsys-spring-release-to-enable-marketers-to-connect-and-grow/ - Translation Priorities: Optional Automation, reporting, and loyalty programs prioritized in sweeping enhancements to marketing functionality Indianapolis IN, March 17, 2022 – Omnichannel customer engagement leader SAP Emarsys today announces the release of over 25 new features to its platform, as part of a comprehensive Spring update that offers marketers more power to connect with and grow their customer base. Changes to the platform increase automation capabilities available to SAP Emarsys customers, accelerate and expand the scope for reporting on the success of campaigns, and offer marketers more agility to improve customer journeys in real-time. Key enhancements to the SAP Emarsys platform include: Automation Enhancements, support marketer workflows with automation journeys that can seamlessly be tested, edited, and connected. Marketers can gain confidence in their automation workflows while easily connect with other solutions in your CX ecosystems using the webhook node;Introduction of Goal Reporting, offering greater visibility and flexibility of the key KPIs that allow marketers to gauge their success quickly, easily, and accurately;Enhanced exclusive access functions, allowing marketers to create and manage an impermanent members-only area for promotional campaigns and product exclusives;Enhanced loyalty voucher management, enabling support for new use cases and maximizing flexibility;Spend-based loyalty plans, offering customers that want to avoid points programmes the opportunity to access tiered-benefits based on spend With Gartner finding that “marketers have taken on more responsibility while their budgets have fallen to their lowest level in recent history,” SAP Emarsys’ update caters to a profession that is increasingly required to do more with less. The new features... --- ### SAP Emarsys Named a Strong Performer in Email Marketing Service Providers report by Independent Research Firm - Published: 2022-03-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-named-a-strong-performer-in-email-marketing-service-providers-report-by-independent-research-firm/ - Translation Priorities: Optional SAP Emarsys is cited as a Strong Performer among Email Marketing Service Providers in the Q1 2022 report, tied for top score in strategy category Indianapolis IN, March 17, 2022 - SAP Emarsys, an omnichannel marketing platform that empowers marketers to build personalized, cross-channel campaigns that drives business outcomes, today announces that it has been named a Strong Performer in the recently published report: The Forrester Wave™: Email Marketing Service Providers, Q1 2022. In the report, SAP Emarsys tied for the highest score in the strategy category. The report states that SAP Emarsys “unapologetically prioritizes the email marketer in the strategy and design of its product suite. This midsize, Austria-based firm just celebrated its first year as part of SAP with 30% growth, in part due to its authentic focus on making technology work for marketers instead of just enabling marketers to work within technology constraints. ” The independent research also states that the company’s growth strategy hinges on making email more valuable and eliminating waste in email programs and processes while also connecting marketing to commerce and service.   According to the report, “SAP Emarsys’s top-notch campaign management delivers against its promise to empower email marketers. Its orchestration engine comes prebuilt with common customer journeys, in-line guidance to improve performance based on predicted outcomes, and editable nodes to change sections of a journey without disrupting overall structure. Reference customers are consistently highly satisfied with SAP Emarsys’s ease of use. The platform uses marketer-friendly language throughout and manages consumer data... --- ### Mister-Auto fait appel à SAP Emarsys pour approfondir sa connaissance client et optimiser ses services - Published: 2022-03-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/mister-auto-fait-appel-a-emarsys-pour-approfondir-sa-connaissance-client-et-optimiser-ses-services/ - Translation Priorities: Optional • Le but : mieux connaître les clients, leur véhicule, leurs habitudes d’achat et mieux les accompagner en leur proposant les pièces adaptées au bon moment • Un outil SAP Emarsys professionnel, hyper réactif et limpide Levallois-Perret – le 15 Mars 2022 – SAP Emarsys, plateforme omnicanale d’engagement client conçue dans le but d’améliorer les performances des entreprises et de mettre en place des actions de communication client uniques et personnalisées, revient sur sa collaboration avec Mister-Auto, démarrée en novembre 2021. Ce sont les équipes opérationnelles, soutenues par le service IT, qui ont fait le choix à l’unanimité de la plateforme SAP Emarsys pour sa simplicité d’utilisation, son côté intuitif et les scénarii préétablis qu’elle propose. Après deux mois de collaboration, elles sont conquises par la réactivité et l’accompagnement l’encadrement de la part des équipes SAP Emarsys. Mister-Auto fait partie des leaders européen de la vente en ligne de pièces et d’accessoires pour automobiles. Véritable pure player entièrement basé en France, l’entreprise créée en 2008 et désormais filiale e-commerce du groupe Stellantis, vise à proposer les meilleurs prix du marché. Les produits vendus par Mister-Auto s’adressent à toutes les marques de véhicules européens et sont disponibles dans 19 pays. Le chiffres d’affaires 2020 de l’entreprise s’élève à 120 M d’euros et l’entreprise compte 170 400 employés au total. Une base de 6 M de clients, dont 1 M de clients actifs et 1,6 M de visiteurs uniques, font confiance à Mister Auto dans l’achat de pièces et accessoires automobiles. Le... --- ### Krispy Kreme Australia Ramps Up their Digital Services with SAP Emarsys - Published: 2022-03-07 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/krispy-kreme-australia-ramps-up-their-digital-services-with-emarsys/ - Translation Priorities: Optional Krispy Kreme Australia is the first country outside of North America to make the iconic Original GlazedDoughnuts, today announced its partnership with SAP Emarsys, the omnichannel customer engagementplatform, to improve their digital engagement and presence with customers across Australia andNew Zealand. The partnership with SAP Emarsys comes at a time when the brand’s current customerthe relationship management platform is at end of life and Krispy Kreme Australia was looking for aseamless migration to a new platform with validated and clean data. While the brand originated as a ‘hole in the wall’ retailer in the United States in 1937, it has sinceevolved into a globally recognised name with over 30 stores located in Australia. As such, KrispyKreme’s brand awareness is as golden as their doughnuts with 70 percent of consumers finding theretailer from organic online searches. Yet, as COVID-19 impacted many retailers’ bricks and mortar services, Krispy Kreme found theircustomers wanting more digital services from them. To deliver on that need, Krispy Kreme had toensure they could create and deliver awesome customer experiences to consumers online whilebuilding and maintaining those 1:1 relationships. With SAP Emarsys’ Ecommerce Solution, Krispy Kremerecognised the opportunity to maximise their data to better understand who their customers are,and their needs and behaviours when interacting with the brand in more detail with greater depth. In phase one of SAP Emarsys’ Ecommerce Solution integration, Krispy Kreme will be strengthening itse-commerce channel by streamlining data captured in one platform. This unified source of consumerdata will enable the brand to set... --- ### More than a quarter of marketers have too many tools in their martech stack - Published: 2022-03-01 - Modified: 2022-03-01 - URL: https://emarsystest.com/press-release/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack/ - Translation Priorities: Optional Global research reveals that martech platforms may be making marketers less, rather than more, productive, with 29% admitting they have too many tools in their martech stackEnterprises are using an average of 91 marketing cloud servicesSAP Emarsys’ unPredictions report provides marketers with strategies for delivering personalized customer experiences, which lead to revenue and business impact Indianapolis, US, February 28, 2022 — More than a third (35%) of marketers suffer from having multiple technologies that don’t integrate properly, according to research from customer engagement platform SAP Emarsys. Data from SAP Emarsys’ unPredictions report found that while 80% of marketers consider personalization the key to both increased revenue and better customer experiences, more than a third (39%) are wasting too much time on technical and IT tasks – in fact, 46% devote more time to preparing and segmenting data than doing anything else. When asked about their personalization efforts, almost a third (35%) say an inability to execute effectively across different channels is preventing agile marketing. 35% struggle with poor technology integrations, while more than a quarter (27%) blame their personalization woes on their inability to act on existing customer data. As a result, marketing teams are plagued by inefficiencies, with enterprises using an average of 91 marketing cloud services. This is directly impacting the quality of data – 83% of executives acknowledge they have data silos, 97% of which believe those silos are negatively impacting business. Despite the technical difficulties, 83% of marketers reported the use of AI to segment data as... --- ### Forty Winks modernises traditional bricks and mortar stores with SAP Emarsys - Published: 2022-02-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/forty-winks-modernises-traditional-bricks-and-mortar-stores-with-emarsys/ - Translation Priorities: Optional Forty Winks, Australia’s leading mattress and bedding retailer has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform, to have a full 360-degree visibility on customer retention. SAP Emarsys has been selected to implement its customer-centric ecommerce solution to support business growth and modernise the brand’s communication with consumers.   Established in Melbourne in 1984, Forty Winks has grown from a Victorian retailer to a truly national franchise. With a dominant network of more than 100 stores, servicing all major cities, territories and regional areas, Forty Winks offers consumers a quality range of mattresses, bedroom furniture and top of bed accessories, featuring leading Australian and International brands.   In the face of the pandemic, the retailer was impacted by physical store showroom closures, requiring their services to turn fully digital. The shift required Forty Winks to address its business challenges; comprised of scattered data, no single source of data truth and a lack of personalised consumer services. Forty Winks selected SAP Emarsys to deploy its Ecommerce Solution to communicate with customers through an omnichannel approach via email, SMS, CRM Ads, and web channel. By forming a customer-centric approach with SAP Emarsys, the brand now has an overall customer experience execution formulated in one platform. “We have over one million people walk into our stores each year, yet we had no way of unifying our customer data to further build on 1:1 relationships. Prior to implementing SAP Emarsys’ solutions, our approach to reaching consumers was through a ‘blast and spray’ communication... --- ### Bulevip partners with SAP Emarsys on customer data and marketing outreach - Published: 2022-02-17 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/bulevip-partners-with-emarsys-on-customer-data-and-marketing-outreach/ - Translation Priorities: Optional Spanish sports titan to prioritize customer understanding, segmentation and more sophisticated personalization in 2022 Indianapolis IN, February 2022 — Bulevip, the number one store for sports professionals in Spain, today announces partnership with SAP Emarsys as the solution chosen to manage and continue its explosive customer growth. SAP Emarsys has been chosen to unify Bulevip’s customer data, capture a more sophisticated understanding of each customer segment, and use that insight to inform real-time communications that are personalized on a 1:1 basis. The strategic analysis tools of the SAP Emarsys platform process consumer reactions to these messages, which is then able to help inform and shape the evolution of Bulevip’s marketing campaigns based on personal feedback. As a result, Bulevip is now able to deliver genuinely personalized communications to customers as individuals in real time, with each message reflecting the customer more accurately. The need for SAP Emarsys is a result of Bulevip’s rapid success, with both catalogue and customer databases enjoying growing rapidly over the last two years. The resulting challenge was to keep existing customers loyal while also capitalizing on the opportunity to attract additional customers to a range of new, multi-niche products As such, a solution that revolved around a 360-degree view of the customer was prioritized. SAP Emarsys features selected by Bulevip include Smart Insight, to automate retention marketing, and Web Recommender, to communicate relevant products, are AI-driven features based upon Bulevip’s more comprehensive understanding of their customers as individuals. “What we really needed was to be... --- ### Valentine’s Day 2022: The most romantic US cities revealed - Published: 2022-02-10 - Modified: 2022-02-10 - URL: https://emarsystest.com/press-release/valentines-day-2022-the-most-romantic-us-cities-revealed/ - Translation Priorities: Optional While those in Houston spend over $100 on their partner, people in San Jose only spend $35 Indianapolis IN, February 2022 — With the most romantic day of the year just around the corner, new research from retail data company SAP Emarsys shows which US cities will be showering their partners with gifts this Valentine’s Day – and which ones won’t. While the average American pays just over $65 on gifts for this annual celebration of love, certain spots in the US go the extra mile when it comes to spending money on their beloved. The Top Spenders Houston – $101. 59Los Angeles – $95. 79Jacksonville – $83. 37Indianapolis – $76. 71New York – $74. 69 The Smallest Spenders San Jose – $35. 00San Antonio – $36. 77Memphis – $41. 04Philadelphia – $47. 80Columbus – $49. 03 SAP Emarsys data shows that men spend almost a third more than women on romantic gifts, ($77 vs $56. ) The most popular gifts that men buy are chocolates (44%), followed by flowers (36%). One in five men (18%) say that gadgets (18%) are the most popular gift choice for their loved one. For women, almost half (47%) choose flowers for their Valentine, with a further 22% selecting chocolates. The third most popular choice is loungewear, with one in five (19%) choosing to treat their love to this type of present. The age group that spends the most on presents is 16–24-year-olds, who will pay an average of $72. 42, on gifts for... --- ### SAP Emarsys gana un lugar en los premios Best Software Awards 2022 de G2 por los mejores productos de marketing y los mejores productos comerciales - Published: 2022-02-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2022-best-software-awards-for-best-marketing-products-and-best-commerce-products/ - Translation Priorities: Opcional Indianápolis IN, febrero de 2022: la plataforma líder en participación del cliente omnicanal SAP Emarsys anunció hoy que fue incluida en la lista de G2 de los mejores productos de marketing y los mejores productos comerciales de 2022. G2 es el destino en línea definitivo en el que las empresas pueden descubrir, revisar y administrar la tecnología que necesitan para alcanzar su potencial, ya que opera un mercado de software utilizado por más de 60 millones de compradores de software al año. Su Best Software List anual clasifica las mejores empresas y los mejores productos de software del mundo según reseñas auténticas y oportunas de usuarios reales.   SAP Emarsys obtuvo un lugar en las Best Software Lists de G2 de este año gracias a su compromiso de empoderar a los especialistas en marketing de todo el mundo para crear experiencias omnicanales verdaderamente personalizadas. Joanna Milliken, CEO de SAP Emarsys manifestó: “Con más de 8000 tecnologías de marketing disponibles, la inclusión de SAP Emarsys entre los 25 mejores productos muestra el poder de nuestra plataforma y el compromiso de nuestro equipo. “Los especialistas en marketing de hoy están muy presionados ya que deben cumplir con los objetivos de ingresos e impulsar el retorno de la inversión. Además, hay una gran variedad de productos disponibles, por lo cual es común sentirse abrumado con tantas opciones. Es un honor estar incluidos en la influyente y confiable lista de G2 y es un placer ver a SAP Emarsys como la única solución omnicanal de... --- ### SAP Emarsys Earns Spot on G2’s 2022 Best Software Awards for Best Marketing Products and Best Commerce Products - Published: 2022-02-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-earns-spot-on-g2s-2022-best-software-awards-for-best-marketing-products-and-best-commerce-products/ - Translation Priorities: Optional Indianapolis IN, February 2022 — Leading omnichannel customer engagement platform SAP Emarsys today announced it has been included in G2’s list of the Best Marketing Products and Best Commerce Products of 2022. Operating a software marketplace used by more than 60 million software buyers annually, G2 is the definitive online destination to discover, review and manage the technology that businesses need to reach their potential. Its annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users. SAP Emarsys earned a place in the G2 Best Software lists this year thanks to its commitment to empowering marketers around the world, to create truly personalised omnichannel experiences. Joanna Milliken, CEO at SAP Emarsys said: “With over 8,000 marketing technologies available, SAP Emarsys’ inclusion in the top 25 best products shows the power of our platform and the commitment of our team. “Today’s marketers are under huge pressure to deliver on revenue goals and drive return on investment. Add to this the huge array of products available and it would be easy to become overwhelmed with choices. It’s an honour to be included on G2’s influential and trusted list and pleasing to see SAP Emarsys as the only enterprise-grade omnichannel solution in the top 50. ” Godard Abel, co-founder and CEO, G2 added, “Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies... --- ### In our jeans: fashion brand OGGI partners with SAP Emarsys to catalyse revenue growth - Published: 2022-02-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/in-our-jeans-fashion-brand-oggi-partners-with-emarsys-to-catalyse-revenue-growth/ - Translation Priorities: Optional Personalization and customization top the list of 2022 priorities for OGGI Jeans Indianapolis, US, February 1st 2022 — Customer engagement specialist SAP Emarsys today announces its partnership with fashion brand OGGI Jeans, as part of a technology upgrade designed to support revenue growth of 20% by the end of 2022. OGGI Jeans will be using SAP Emarsys’ Channel Automation and Personalization technologies to prioritize the growth of customer lifetime value (CLTV). The brand will also use this new tech to de-silo data from different streams and facilitate genuine 1:1 personalization for customers. Extensive automation options will also be used to rapidly deliver customer insights and save OGGI’s marketing team time executing campaigns. These improvements are the latest part of OGGI Jeans’ revolutionized approach to customer understanding. The brand sought a tech platform that centralized both new and existing streams of customer data from all channels, eliminating manual segmentation and allowing different teams to work from the same frame of reference. As a result, OGGI Jeans will be able to forge ahead with a strategy to increase average ticket and repurchase price, as well as moving into 2022 with a more reliable and wider-reaching bank of customer data than ever before. The impact of these changes won’t stop at marketing, either – commercial teams and the CEO will all have access to these vital customer insights, tying marketing back to business goals. SAP Emarsys was selected for this mission ahead of SalesManago and several other point solutions. Carlos Guadarrama, Brand Marketing... --- ### One in four marketing predictions never come true - Published: 2022-01-19 - Modified: 2022-01-19 - URL: https://emarsystest.com/press-release/one-in-four-marketing-predictions-never-come-true/ - Translation Priorities: Optional New analysis of marketing trends and predictions from 2021 shows that over a quarter never came true SAP Emarsys Unpredictions Indianapolis, US, January 2022 — In an analysis of over two thousand predictions made about marketing and commerce in 2021, nearly 600 (26%) never came true. That’s according to a new analysis from marketing technology company SAP Emarsys. The data was released to coincide with SAP Emarsys’ “unPredictions” report, which encourages marketers to avoid hype and focus instead on those technologies and trends that will have a meaningful impact on their businesses in 2022. Key trends that did not come to light last year included consumer adoption of smartglasses and a predicted boom in voice search for commerce. Others however did prove a more reliable indication of what was in store in 2021, with many marketers predicting a renewed focus on privacy, the boom in influencer marketing, and the continued growth of ecommerce after stores reopened. Rather than focusing on high-level trends and futuristic tech however, SAP Emarsys’ unPredictions report calls on marketers to adopt a more practical approach, focusing on existing challenges such as email personalization, using data to drive customer experience and consolidating their martech stacks. As Joanna Milliken, CEO at SAP Emarsys explains, “Every year marketers are bombarded with reports and analysis predicting the year ahead. All too often, these predictions focus on the most eye-catching elements of marketing but fail to provide an adequate roadmap for marketers’ day-to-day challenges. “That’s why we publish our unPredictions report.... --- ### Tatuajes, llamas y jacuzzis: revelamos los productos que nos ayudaron a superar la pandemia - Published: 2022-01-19 - Modified: 2022-02-18 - URL: https://emarsystest.com/press-release/tattoos-llamas-and-hot-tubs-the-products-that-got-us-through-the-pandemic-revealed/ - Translation Priorities: Opcional Durante la pandemia, los estadounidenses gastaron cientos de dólares por hogar en compras de productos que los consolaron durante los confinamientos debido al covidMás de un tercio (34 %) de los estadounidenses compraron cosas que en otras circunstancias no hubiesen comprado si no hubiera sido por la presencia del covid, como equipos de gimnasia, kits de tatuajes caseros, sets de pintura, juegos de mesa e incluso mascotas. Casi dos tercios (64 %) de esas personas ahora no usan con frecuencia lo que compraron y los productos ocupan espacio en sus hogares. La investigación de SAP Emarsys revela esto además de otros datos, como la influencia que tendrán los hábitos de compra durante la pandemia para el gasto en 2022 y el segundo informe anual de unPredictions de la marca Enero de 2022: las pruebas rápidas no son lo único que la gente ha adquirido durante la pandemia. Una nueva investigación de la empresa minorista de tecnología SAP Emarsys revela que más de un tercio de los encuestados (34 %) compraron cosas que probablemente no habrían comprado si no hubiese existido la pandemia de covid, como equipos de gimnasia, ropa cómoda y sets de pintura, que encabezan la lista de compras durante la pandemia. Compras durante la pandemia En un intento por comprender mejor el comportamiento de gasto de los consumidores, el especialista en participación del cliente propiedad de SAP, SAP Emarsys, investigó los motivos de compra y reveló que un tercio (33 %) de los encuestados compraron porque necesitaba levantar el ánimo durante el... --- ### Tattoos, Llamas and Hot Tubs: The Products That Got Us Through The Pandemic Revealed - Published: 2022-01-19 - Modified: 2022-01-19 - URL: https://emarsystest.com/press-release/tattoos-llamas-and-hot-tubs-the-products-that-got-us-through-the-pandemic-revealed/ - Translation Priorities: Optional Americans spent hundreds of dollars per household on pandemic purchases - products that comforted them through Covid lockdownsOver a third (34%) of Americans purchased things they wouldn’t otherwise if Covid hadn’t been happening - including fitness equipment, home tattoo kits, painting sets, board games and even petsAlmost two thirds (64%) of those people now aren’t using those purchases frequently and they’re taking up space in their homes Research from SAP Emarsys reveals this plus more, including what pandemic purchasing habits mean for spending in 2022, and the brand’s second annual unPredictions report January, 2022 – Rapid tests aren’t the only thing people have been buying throughout the pandemic. New research from retail technology company SAP Emarsys reveals over one third of respondents (34%) bought things that they likely wouldn’t have if Covid never came about - with fitness equipment, comfy clothing and painting sets topping the table when it came to pandemic purchasing. Pandemic Purchasing In a bid to further understand consumer spending behavior, SAP-owned customer engagement specialist SAP Emarsys dug into purchasing motives, revealing a third (33%) of respondents made purchases because they needed a mood boost during lockdown. Other reasons for pandemic purchases were a way to keep busy (32%), be more self-sufficient with the extra time in lockdown (22%) and try something for the first time (20%). In addition to fitness equipment which 70% of us purchased, with top items being exercise bikes (17%), yoga mats (17%), treadmills (15%) and free weights (15%), cheer-chasing consumers also sought... --- ### Woodbrass harmonise sa gestion du cycle de vie client sous l’orchestration de SAP Emarsys - Published: 2022-01-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/woodbrass-harmonise-sa-gestion-du-cycle-de-vie-client-sous-lorchestration-demarsys/ - Translation Priorities: Optional Le revendeur d’instruments de musique choisit de miser sur l’optimisation du parcours clientLa connaissance client, l’hyperpersonnalisation, et le module de fidélisation développé par SAP Emarsys sont au cœur de cette stratégiePlus de 1,5 millions de musiciens sont désormais abonnés à la newsletter de Woodbrass Levallois-Perret – Janvier 2022 – Woodbrass, premier revendeur d’instruments et équipements musicaux en France, revient sur sa collaboration avec SAP Emarsys, plateforme omnicanale d’engagement client. Celle-ci est conçue dans le but d’améliorer les performances des entreprises et de mettre en place des actions de communication client uniques et personnalisées. Créée en 1999 par Christophe Chauvin, l’entreprise nantaise Woodbrass se base sur un modèle phygital, même si la vente sur Internet représente la majeure partie de son chiffre d’affaires, qui s’élève à 50M€ par an grâce aux 1,5 millions de visiteurs mensuels. Depuis son rachat par le groupe Algam, Woodbrass bénéficie également de la totalité de la chaîne de valeur, en appartenant au groupe qui est désormais à la fois fabricant, distributeur et revendeur. La connaissance client et l’automatisation au centre des préoccupations Étant donné son succès grandissant, l’entreprise ressentait le besoin de passer à l’étape supérieure en matière de gestion de vie client. En effet, l’outil marketing qui l’accompagnait jusqu’alors n’était plus en mesure de lui assurer un accompagnement personnalisé, ni une gestion du cycle de vie client optimale. Woodbrass avait besoin d’un outil de marketing omnicanal réellement intégré pour pallier ses lacunes en matière d’acquisition et de rétention, mais aussi de recommandations, d’upsell, de cross-sell,... --- ### SAP Emarsys nombra a Christine Novak como vicepresidenta sénior y directora general de Norteamérica - Published: 2022-01-13 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-appoints-christine-novak-as-svp-for-north-america-country-manager/ - Translation Priorities: Opcional La experta en marketing de Indiana se une a la plataforma omnicanal líder en participación del cliente para escalar el negocio a través de todas las funciones e impulsar el crecimiento Indianápolis, EE.  UU. , diciembre de 2021: el crecimiento de SAP Emarsys como empresa de SAP sigue a buen ritmo, ya que la plataforma omnicanal de participación del cliente anuncia el nombramiento de Christine Novak como vicepresidenta sénior y directora general de Norteamérica. Novak será directamente responsable del desempeño comercial del equipo de SAP Emarsys de Norteamérica y aportará su vasta experiencia para impulsar el crecimiento y escalar el negocio en todas las funciones. Además estará a cargo de supervisar las operaciones de los países y controlar las estrategias para nuevos negocios e iniciativas de retención de clientes, el reclutamiento, el desarrollo de talentos, la estrategia de clientes y el alcance de los clientes en la región. Novak se une a SAP Emarsys con más de dos décadas de experiencia en la industria del software y los últimos quince años específicamente en el espacio de marketing digital en marcas reconocidas a nivel mundial. El nombramiento es el último de una extensa fase de crecimiento de SAP Emarsys, que ya ha sido reforzada a través del nombramiento de Joanna Milliken como CEO, Meghann York como directora de marketing de productos a nivel mundial y Byron Pitney como director de ingeniería de plataformas de marketing en la nube y experiencia del cliente en Norteamérica. Se espera que las contrataciones continúen en todo... --- ### SAP Emarsys appoints Christine Novak as SVP for North America, Country Manager - Published: 2022-01-13 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-appoints-christine-novak-as-svp-for-north-america-country-manager/ - Translation Priorities: Optional Indiana-based marketing expert joins leading omnichannel customer engagement platform  to scale the business across all functions to drive growth Indianapolis, US, December 2021 — SAP Emarsys’ growth as an SAP company continues at pace, as the omnichannel customer engagement platform announces the appointment of Christine Novak as SVP, Country Manager for North America. Bringing her wealth of experience to drive growth by scaling the business across all functions, Novak will be directly responsible for the commercial performance of SAP Emarsys’ North America team. As well as overseeing country operations and controlling strategies for new business and customer retention initiatives, recruitment, talent development, client strategy and customer outreach in the region will all form part of her remit. Novak joins SAP Emarsys with over two decades of experience in the software industry at her disposal, spending the last fifteen specifically in the digital marketing space at globaly recognized brands. The appointment is the latest in an extensive phase of growth for SAP Emarsys, which has already been bolstered by the appointment of Joanna Milliken as CEO, Meghann York as Global Head of Product Marketing, and Byron Pitney as Head of Engineering CX Marketing Cloud for North America. Hires are expected to continue across the world, including in London, Berlin, Paris, Moscow, Vienna, Sydney, Singapore, Hong Kong and Indianapolis. Several internal promotions have taken place in the same time frame, such as Grant Coleman to Chief Revenue Officer and Shaffer Lovold, to Head of Revenue, North America. Commenting on her new role, Novak said: “SAP Emarsys is... --- ### Buying ‘unappreciated gifts’ tops list of bugbears for Brits this Christmas - Published: 2021-12-15 - Modified: 2021-12-15 - URL: https://emarsystest.com/press-release/buying-unappreciated-gifts-tops-list-of-bugbears-for-brits-this-christmas/ - Translation Priorities: Optional 31% of UK consumers say that shopping for presents that might get returned is their greatest annoyance when shopping for presents London, UK, 2021 — With the festive season now fully underway, almost a third (31%) of UK shoppers say that buying presents that go unappreciated and get returned is their top bugbear during the holidays. That’s according to new research from SAP Emarsys. The research of 2,000 UK consumers also shows that 30% say that they dislike the guesswork that goes into not knowing what people want. A further 23% dislike people pretending to like the gifts they’ve bought. This is despite the fact that two-thirds (66%) of UK shoppers enjoy Christmas shopping and the exact same amount believe they’re good at choosing presents.   When looking for Christmas presents, 45% of Brits cite “lack of inspiration” as a reason for not enjoying the experience. Over a third (39%) believe that the cost is off-putting, especially if the item ends up getting returned anyway. One in five (20%) also say that a lack of personalised suggestions puts them off certain sites and stores.   Commenting on the findings, Payal Hindocha, Director Customer Engagement Solutions GTM at SAP Emarsys, said: “Shopping for Christmas presents should be an enjoyable experience. At the same time, everyone can relate to the frustration of not knowing what to get someone — or worse, guessing and getting it wrong, leading to presents being returned.   “Luckily for retailers, there is a simple fix for this. Using... --- ### Not knowing what people want tops list of bugbears for Americans this Christmas - Published: 2021-12-13 - Modified: 2021-12-15 - URL: https://emarsystest.com/press-release/not-knowing-what-people-want-tops-list-of-bugbears-for-americans-this-christmas/ - Translation Priorities: Optional 38% of US consumers say that guessing what people want is their greatest annoyance when shopping for presents Indianapolis IN, 2021 — With the festive season now fully underway, over a third (38%) of US shoppers say that guessing what people want for Christmas is their top bugbear during the holidays. That’s according to new research from SAP Emarsys. The research of 2,000 US consumers also shows that 30% say buying gifts that will ultimately be returned is their main frustration, while a further 29% dislike people pretending to like the gifts they’ve bought. This is despite the fact that the majority (80%) of US shoppers enjoy Christmas shopping and a further 81% believe they’re good at choosing presents.   When looking for Christmas presents, over a third (39%) of American shoppers cite “lack of inspiration” as a reason for not enjoying the experience. A third (31%) also say that a lack of personalized suggestions puts them off certain sites and stores.   Commenting on the findings, Meghann York, Global Head of Product Marketing at SAP Emarsys, said: “Shopping for Christmas presents should be an enjoyable experience. At the same time, everyone can relate to the frustration of not knowing what to get someone — or worse, guessing and getting it wrong.   “Luckily for retailers, there is a simple fix for this. Using data and AI insights to inspire shopping lists can help remove some of the uncertainty and guesswork from consumers’ Christmas shopping sprees. Currently however, less than a... --- ### Los clientes de SAP Emarsys celebran el Black Friday con un récord de 3500 millones de mensajes* enviados a través de la plataforma de SAP Emarsys durante el CyberWeekend - Published: 2021-11-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-customers-embrace-black-friday-with-a-record-3-5-billion-messages-sent-via-the-emarsys-platform-over-cyber-weekend/ - Translation Priorities: Opcional Dado que el Black Friday de 2021 fue principalmente digital, los dispositivos móviles y el correo electrónico se encontraron entre los canales que experimentaron un gran aumento en el uso por parte de las marcas que trabajan con SAP Emarsys. Indianápolis IN, 2021: según las estadísticas de la empresa de participación del cliente omnicanal SAP Emarsys, el Black Friday de este año vio un gran aumento en el uso de canales de marketing digital por parte de los clientes de SAP Emarsys en comparación con 2020, ya que los minoristas llevaron el Black Friday a los hogares de los consumidores a través de sus computadoras portátiles, teléfonos inteligentes y otros dispositivos.   Impulsados por las preocupaciones persistentes de la pandemia de COVID-19 y la fuerte transformación digital durante el año pasado, los datos de la plataforma de SAP Emarsys muestran que durante el período de ventas del Black Friday (del viernes 26 al lunes 29 del Cyber Monday, inclusive), los clientes de SAP Emarsys enviaron más de 3500 millones de mensajes desde todos los canales, como mensajes de correo electrónico, SMS, notificaciones automáticas y en la aplicación. En el desglose, se observan más de 3300 millones de correos electrónicos (un aumento del 39 %) y 198 millones de notificaciones automáticas a través de aplicaciones móviles. Además, SAP Emarsys observó que se abrieron más de 637 millones de correos electrónicos a través de su plataforma (un 101 % más).   Debido a que las marcas buscaron ser más ágiles y personalizadas en sus campañas digitales este... --- ### SAP Emarsys customers embrace Black Friday with a record 3.5 billion messages* sent via the SAP Emarsys platform over Cyber Weekend - Published: 2021-11-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-customers-embrace-black-friday-with-a-record-3-5-billion-messages-sent-via-the-emarsys-platform-over-cyber-weekend/ - Translation Priorities: Optional With Black Friday 2021 being primarily digital this year, mobile and email were among the channels to see a huge increase in use from brands that work with SAP Emarsys. Indianapolis IN, 2021 — Based on stats from omnichannel customer engagement company SAP Emarsys, this year’s Black Friday saw a huge increase in the use of digital marketing channels by SAP Emarsys customers, compared with 2020, as retailers brought Black Friday to consumers in their homes via their laptops, smartphones, and other devices.   Driven by lingering Covid-19 concerns and heavy digital transformation over the past year, data from the SAP Emarsys platform shows that over the Black Friday sales period (Friday 26th to Cyber Monday 29th inclusive), SAP Emarsys customers sent over 3. 5 billion messages from all channels, including email messages, SMS, push notifications, and in app. This was broken down further into over 3. 3 billion emails (up 39%) and 198 million push notifications via mobile apps. Additionally, SAP Emarsys saw over 637 million email opens via their platform (up 101%). With brands seeking to be more agile and personalized in their digital campaigns this Black Friday, real-time event triggers powered by SAP Emarsys (digital campaign triggers based on individual customer behavior) were also up by 70% to over 1. 1 billion. 2021 has been another turbulent year for all, making this Black Friday an even more important event for brands — with many relying on the Friday-to-Monday sales period to further boost revenue. Sara Richter, CMO at... --- ### El 85 % de los especialistas en marketing de tiendas minoristas consideran que la personalización es clave tanto para los ingresos como para las experiencias de los clientes - Published: 2021-10-19 - Modified: 2022-02-18 - URL: https://emarsystest.com/press-release/85-of-retail-marketers-see-personalization-as-key-for-both-revenue-and-customer-experiences/ - Translation Priorities: Opcional Cuatro quintas partes de los especialistas en marketing de tiendas minoristas consideran que la personalización es importante tanto para mejorar los ingresos como para la CX, pero una cuarta parte no puede acceder a los datos necesarios para llevar a cabo la personalización Indianápolis, EE. UU. , 2021: cuatro quintas partes (85 %) de los especialistas en marketing de tiendas minoristas consideran que la personalización es importante para generar mayores ingresos y mejores experiencias del cliente (CX), a pesar de que una cuarta parte (24 %) no puede utilizar los datos de sus clientes existentes. Estos datos provienen de un nuevo informe “Retail Roadblocks”, publicado hoy en la plataforma de participación del cliente SAP Emarsys. El estudio que respalda la misión de SAP Emarsys de devolver el “Poder al especialista en marketing” investigó a más de 500 especialistas en marketing de marcas minoristas de todo el mundo para identificar los obstáculos que enfrenta la personalización en el comercio minorista en 2022. Casi un tercio (29 %) es responsable de la CX, la gestión de la relación con el cliente, el marketing digital, la presencia de la marca, la adquisición de clientes y la retención de clientes, por lo que muchos se encuentran más al límite que nunca. Deben llevar a cabo un trabajo más sofisticado, en un espectro más amplio, en el mismo tiempo o en menos tiempo, lo que significa ser un especialista en marketing es más difícil que nunca. Como tal, es de esperar que los problemas técnicos... --- ### 85% of retail marketers see personalization as key for both revenue and customer experiences - Published: 2021-10-19 - Modified: 2022-05-03 - URL: https://emarsystest.com/press-release/85-of-retail-marketers-see-personalization-as-key-for-both-revenue-and-customer-experiences/ - Translation Priorities: Optional Four fifths of retail marketers consider personalization important to both improving revenue and CX, yet a quarter can’t access the data needed to personalize Indianapolis, US, 2021 — Four-fifths (85%) of retail marketers consider personalization important to driving both increased revenue and better customer experiences (CX), despite a quarter (24%) being unable to act on their existing customer data. That’s according to a new “Retail Roadblocks” report, released today by customer engagement platform SAP Emarsys.   The study which supports SAP Emarsys’ mission to give back “Power to the Marketer” spoke to over 500 marketers at global retail brands to identify the obstacles facing retail personalization in 2022. With almost a third (29%) responsible for CX, CRM, digital marketing, branding, customer acquisition and customer retention, many are stretched thinner than ever before. They’re required to deliver more sophisticated work, across a broader spectrum, in the same or less time, meaning it’s never been harder to be a marketer. As such, it’s no surprise that time consuming technical issues dominated the list of concerns. The data reveals that an inability to scale content is hampering a third of retail marketers (33%), while 30% say they are lacking the ability to segment by behavior and purchases — a must-have for effective personalization. 22% also state that data silos are limiting their ability to personalize. It’s also evident that marketers are feeling the negative effects of legacy tech infrastructure. One fifth of retail marketers saying their current martech stack isn’t fit for purpose, with over a quarter (29%) citing poor technology integration as... --- ### SAP Emarsys nomme Joanna Milliken, responsable de la division CX Marketing de SAP, au poste de PDG - Published: 2021-09-22 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/ SAP, dont le chiffre d'affaires s'élève à 27 milliards de dollars, soutient SAP Emarsys en tant que moteur de croissance pour booster la plateforme CX Indianapolis (IN), le 21 septembre 2021 – SAP Emarsys, une société SAP SE (NYSE : SAP), annonce aujourd'hui que Joanna Milliken, responsable de la division CX Marketing de SAP, prendra le poste de PDG d'SAP Emarsys à partir du 1er octobre afin d'accélérer la croissance déjà exceptionnelle d'SAP Emarsys depuis qu'elle est devenue une société SAP en novembre 2020. Aux côtés de SAP, Emarsys peut renforcer sa capacité à aider les marques à atteindre leurs résultats business, en exploitant les données clients pour s'engager sur plusieurs canaux. Forte d'une expérience interfonctionnelle dans le développement des ventes, des services et des produits, Joanna est spécialisée dans le Customer Success et possède une connaissance approfondie du paysage de l’expérience client. Recrutée pour ses 20 ans d'expertise dans le secteur, notamment pour avoir fait croître des entreprises technologiques jusqu'à 2,5 milliards de dollars, l'engagement personnel de Joanna en faveur du succès des marketeurs et son expérience avec les plus grandes marques et les plus grands directeurs marketing du monde sont un plus pour l'orientation client de SAP. Le soutien d'une entreprise de l'envergure de SAP depuis l’acquisition a permis à SAP Emarsys de faire un grand pas en avant dans sa mission de soutien à la personnalisation axée sur les résultats pour les entreprises de taille moyenne, en aidant les marketeurs à prouver que le service marketing est un centre... --- ### SAP Emarsys ernennt Joanna Milliken, Head of SAP Customer Experience (CX) Marketing, zur neuen CEO - Published: 2021-09-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/ - Translation Priorities: Optional SAP unterstützt Emarsys beim Wachstum, um die SAP Customer Experience (CX)-Plattform noch weiter zu optimieren Berlin – Emarsys, ein Unternehmen der SAP SE (NYSE: SAP), gibt heute bekannt, dass Joanna Milliken, Head of CX Marketing bei SAP, ab dem 1. Oktober CEO von Emarsys wird. Dieser Schritt soll das bereits außergewöhnliche Wachstum von Emarsys seit der Übernahme durch SAP im November 2020 weiter vorantreiben. An der Seite von SAP kann Emarsys Marken noch besser dabei unterstützen, ihre Geschäftsziele zu erreichen. Dies gelingt vor allem durch die Nutzung relevanter Kundendaten für die Interaktion über verschiedene Kanäle hinweg.   Milliken hat funktionsübergreifende Erfahrung darin Vertrieb, Service und Produkte zu skalieren und dabei stets den Kundenerfolg im Fokus. Zudem verfügt sie über tiefgehendes Verständnis der CX-Landschaft. Milliken wurde aufgrund ihrer 20-jährigen Branchenerfahrung ausgewählt und hat bereits Technologieunternehmen zu einem Wachstum von bis zu 2,5 Mrd. US-Dollar verholfen. Ihr persönliches Engagement für den Erfolg von Marketern und ihre Erfahrung in der Zusammenarbeit mit weltweit führenden Marken und CMOs tragen zur Kundenorientierung von SAP bei.   SAP hat Emarsys einen zusätzlichen Schub dabei gegeben, die ergebnisorientierte Personalisierung für mittelständische Unternehmen voranzutreiben und dabei zu zeigen, dass Marketingabteilungen den Umsatz stärken. Das geschieht in einer Zeit, in der Unternehmen versuchen, durch Personalisierung den Kundenkontakt zu vertiefen, um sich von der Konkurrenz abzusetzen und zu überleben. Emarsys konnte weltbekannte Marken wie Puma und Sky für sich gewinnen und die Zahl der Neukunden um 10% im Vergleich zum Vorjahr steigern. Das Wachstum von Emarsys wird sich nun beschleunigen, da SAP in die Ressourcen... --- ### SAP Emarsys nombra a la directora de marketing y experiencia del cliente (CX) de SAP, Joanna Milliken, como nueva CEO - Published: 2021-09-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/ - Translation Priorities: Opcional SAP respalda a SAP Emarsys con USD 27 000 millones como motor de crecimiento para potenciar la plataforma de experiencia del cliente (CX) de SAP Indianápolis IN: SAP Emarsys, una empresa de SAP SE (NYSE: SAP) anuncia hoy que Joanna Milliken, directora de marketing y CX de SAP, asumirá el cargo de CEO en SAP Emarsys a partir del 1 de octubre para potenciar el crecimiento ya excepcional de SAP Emarsys desde que se convirtió en una empresa de SAP en noviembre de 2020. Junto con SAP, SAP Emarsys puede acelerar su capacidad para ayudar a las marcas a lograr sus resultados comerciales aprovechando los datos de los clientes para interactuar a través de múltiples canales. Con una experiencia multifuncional para escalar las ventas, los servicios y los productos, la fortaleza de Milliken es el éxito del cliente y ella aporta una comprensión profunda del panorama de la CX. Contratada por sus 20 años de experiencia en la industria y su historial de hacer crecer a empresas tecnológicas a USD 2500 millones, su compromiso personal con el éxito de los especialistas en marketing y su experiencia trabajando con las principales marcas y directores de marketing líderes del mundo, se suma a la orientación al cliente de SAP. El respaldo de una empresa del nivel de SAP desde la adquisición ha impulsado a SAP Emarsys en su misión de respaldar la personalización basada en resultados para las empresas del mercado medio, lo que ayudará a los especialistas en marketing a demostrar... --- ### SAP Emarsys appoints Head of SAP Customer Experience (CX) Marketing, Joanna Milliken, as new CEO - Published: 2021-09-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-appoints-head-of-sap-customer-experience-cx-marketing-joanna-milliken-as-new-ceo/ - Translation Priorities: Optional $27B SAP backs SAP Emarsys as growth-engine to supercharge SAP Customer Experience (CX) platform  Indianapolis IN – SAP Emarsys, an SAP SE (NYSE: SAP) company, today announces that Joanna Milliken, Head of SAP CX Marketing, will be stepping into the position of SAP Emarsys CEO from 1st October to scale SAP Emarsys’ already exceptional growth since becoming an SAP company in November 2020.  Alongside SAP, SAP Emarsys can accelerate its ability to help brands achieve their business results, by leveraging customer data to engage across multiple channels.   With cross-functional experience in scaling sales, service and product, Milliken’s strength is customer success, and she brings a deep understanding of the CX landscape. Hired for her 20 years of industry expertise, including a history of growing technology companies to $2. 5B, her personal commitment to the marketer’s success and experience working with the world’s leading brands and CMOs, adds to SAP’s customer-centricity. The backing of a company the sheer scale of SAP since acquisition has given SAP Emarsys a huge leap forward in its mission to support outcome driven personalization to mid-market businesses, helping marketers prove the marketing department is a revenue center.  This comes at a time when organizations are looking to better engage with their customers through personalization, to differentiate and survive.   While retaining world renowned brands such as Puma and Sky, a 10% YOY increase in new customers to date, SAP Emarsys’ growth is now set to accelerate, with SAP’s investment in resources across the business including sales, marketing, services, partnerships, and product. Successful initiatives include the joint placement as leaders in the 2021 Gartner Magic Quadrant for Personalization Engines. SAP Emarsys is hiring for its next phase of growth with multiple opportunities in areas of the business such as marketing, sales and partnerships in all corners of the globe including London, Berlin, Paris, Moscow, Vienna, Sydney, Singapore, Hong Kong and Indianapolis. SAP... --- ### Abbott Lyon partners with SAP Emarsys to drive customer loyalty and retention - Published: 2021-08-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/abbott-lyon-partners-with-emarsys-to-drive-customer-loyalty-and-retention/ - Translation Priorities: Optional British luxury jewellery and accessories brand chooses SAP Emarsys to provide personalised experiences to its loyal female customer base London UK — The UK’s leading online destination for personalised jewellery and statement accessories, Abbott Lyon, today announces its partnership with omnichannel customer engagement specialist SAP Emarsys. In a bid to level up its rapid ecommerce growth internationally, the brand can now offer more personalised experiences to its loyal customer base. While the past year has been a struggle for many retailers, 2020 saw Abbott Lyon bootstrap to an impressive £10 million turnover, while founder and CEO Jezz Skelton was recognised for his strong entrepreneurial efforts with a place in this year’s Forbes 30 under 30 list. The huge popularity of Abbott Lyon’s recently added luxury jewellery ranges has generated an increased opportunity for the brand to focus on customer loyalty and retention.  This, combined with a desire to strengthen engagement with its loyal customer base through a more data-driven approach, has led the brand to outgrow its current marketing automation platform, Klaviyo.   SAP Emarsys’s technology will help Abbott Lyon amplify the value of its ever-growing customer database. Integrating seamlessly with Abbott Lyon’s wider technology stack, the SAP Emarsys platform will enable the brand to quickly and easily view Shopify+ data such as customers, events, and orders and allow the team to create smart contact segments and personalised messages while accelerating business outcomes. Founder and CEO Jezz Skelton said: “Despite the challenges of the past year, we are thankful to have... --- ### 100-day countdown: Almost half of global retailers are considering canceling Black Friday 2021 - Published: 2021-08-23 - Modified: 2021-08-23 - URL: https://emarsystest.com/press-release/100-day-countdown-almost-half-of-global-retailers-are-considering-canceling-black-friday-2021/ - Translation Priorities: Optional 46% of marketers see Covid-19 as a potential barrier to in-store sales this year August 18, 2021, Indianapolis IN – With 100 days to go until this year’s Black Friday, almost half of marketers globally (46%) are considering canceling their in-store sales due to ongoing uncertainties around Covid-19. That’s according to new research from omnichannel customer engagement company, SAP Emarsys. The survey of global retail marketers also reveals that over four-fifths (81%) are planning to actively encourage customers to shop online rather than in-store as a precaution. However, worryingly, only 13% have finished their Black Friday preparations, with just over a quarter (28%) admitting that their company is yet to start planning at all. These statistics come from preliminary data released by SAP Emarsys ahead of its upcoming Black Friday Bootcamp report. At the same time, however, consumer demand for in-store experiences remains high. Additional data from 2,000 US consumers shows that 30% enjoy going into physical stores and have missed having this option during various lockdowns. A further 40% admitted that they still intended to shop in store this Black Friday, despite rising cases of the Delta variant. Payal Hindocha, Director Customer Engagement Solutions GTM at SAP Emarsys, commented: “With just 100 days until Black Friday, it’s clear that many marketers are less prepared than they should be for the annual retail event. However, while uncertainties around in-store activities are understandable, given the last 18 months, this is a key event in the calendar — and the time for... --- ### Seen the light: Bulbs.com supercharges omnichannel marketing with SAP Emarsys partnership - Published: 2021-08-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/seen-the-light-bulbs-com-supercharges-omnichannel-marketing-with-emarsys-partnership/ - Translation Priorities: Optional Leading online lighting supplier replaces email service provider Bronto, with new omnichannel approach centralizing marketing data, visibility and control Indianapolis — SAP Emarsys, the omnichannel customer engagement specialist, today announces its partnership with Bulbs. com, the B2B commercial lighting distributor. The move consolidates all of Bulbs’ marketing channels into a single platform, drastically enhancing the organisation’s ability to coordinate cohesive customer journeys from first-contact to checkout and beyond. Bulbs. com sought to improve differentiatation between audiences that require a unique experience in an industry where segments can easily become muddied. Guaranteeing a suitable customer experience and the right specialist resources – for example, not sending an industrial lighter to replace kitchen lamps – is paramount. Despite only signing a contract in May, Bulbs. com has already been able to define customer journeys more clearly, improving search engine marketing (SEM) and customer segmentation in comparison to using Bronto, their previous system. The move to an omnichannel platform rather than a new ESP system has centralized the data of all of these audiences from four or five disparate systems, clarifying which customers need which solution. On top of this, superior automation tools have made it much easier to create triggered marketing automations for these segments, personalized to genuinely reflect behavior and preference of each individual. Personalized emails and workflows are now being delivered far quicker than before, while the website can now tie email and advert together to create a cohesive journey. This is partially thanks to the Lead Developer – who... --- ### Guilty secret: Nearly a third of Americans regularly buy from retailers, despite disagreeing with their ethics - Published: 2021-07-29 - Modified: 2021-08-04 - URL: https://emarsystest.com/press-release/guilty-secret-nearly-a-third-of-americans-regularly-buy-from-retailers-despite-disagreeing-with-their-ethics/ - Translation Priorities: Optional Indianapolis IN — While CSR efforts are a huge focus for many modern brands, 31% of US shoppers admit to buying from retailers despite disagreeing with their ethics. That’s according to new research from retail experts, SAP Emarsys. The study of 7,000 consumers across five countries reveals that a quarter (24%) of consumers have brands that they regularly buy from but would not endorse publicly, with a further 16% going so far as to say that they are loyal to retailers they’re ashamed of. When it comes to younger consumers, the figures are even higher. In fact, those aged 16-24 are the most likely to regularly buy from brands despite disagreeing with their ethics, with a third (31%) admitting to feeling this way. This group is also the most likely to regularly buy from brands but not endorse them publicly (36%). Surprisingly, the survey found that strong ethical values (23%) is one of the least popular reasons why respondents are loyal to their favorite retailers, compared to 60% who are loyal to brands that have a wide range of products and 49% for those that offer consistent low prices.   Commenting on these findings, Payal Hindocha, Director Customer Engagement Solutions GTM at SAP Emarsys said: “Customer loyalty is not a simple concept; it’s not just a case of liking a brand. There are different types of loyalty that consumers experience. For instance, “incentivized loyalty” is loyalty that’s purely due to the points or rewards received for repeat purchases. Take those rewards... --- ### Ryderwear deploys SAP Emarsys to drive global growth and deliver true 1:1 personalisation - Published: 2021-07-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/ryderwear-deploys-emarsys-to-drive-global-growth-and-deliver-true-11-personalisation/ - Translation Priorities: Optional Ryderwear, an Australian based activewear and footwear company has announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes. SAP Emarsys has been chosento deploy its scalable, customer marketing insights solutions to support business growth and enable true 1:1 customer personalisation.   Formed in 2009 in Adelaide, Ryderwear is a leading activewear and gym apparel manufacturer and distributor with a strong customer base both locally and worldwide. The brand boast partnerships with the likes of bodybuilding legend, Kai Greene and WWE superstar, Natalie Eva Marie. Ryderwear has consistently doubled its growth year on year. In the last twelve months, the business has almost tripled growth by shifting focus from the bodybuilding market to the broader fitness industry. In light of this significant expansion, Ryderwear required a centralised customer marketing and engagement solution that was scalable for growth in local and international markets across Australia, US, UK and Europe. Ryderwear selected SAP Emarsys to deploy its Data Layer and Loyalty Module, to deliver a true 360-degree view of the individual customer as well as increase customer retention and loyalty. Ryderwear has also deployed SAP Emarsys’ Customer Lifecycle Module (Smart Insights) and Omni-Channel Messaging to boost omnichannel engagement and drive a highly personalised and scalable approach to its customer marketing. “Being customer-first requires a complete understanding of every customer across the globe so we can reach them at the right time with the right message. Prior to deploying SAP Emarsys, our customer data was separated into... --- ### SAP Emarsys, an SAP Company, Named a Leader for the Third Time in 2021 Gartner Magic Quadrant for Personalization Engines - Published: 2021-07-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-an-sap-company-named-a-leader-for-the-third-time-in-2021-gartner-magic-quadrant-for-personalization-engines/ - Translation Priorities: Optional SAP NEWSBYTE — SAP Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner as a Leader in the 2021 ”Magic Quadrant for Personalization Engines”* for the SAP® SAP Emarsys® Customer Engagement platform . “It is vital that brands learn from the data-driven, digital-first approach they took in 2020 and incorporate these learnings into all elements of their omnichannel marketing,” said Sara Richter, SAP Emarsys CMO. “With 91% of consumers saying they are more likely to buy from brands that provide relevant offers and recommendations, personalization is an essential part of this approach. We believe that this report, and our Leader placement within it, validates our vision for personalized, customer-centric commerce and that we offer the right technologies to help brands connect the dots and produce a true 1:1 customer experience. ” According to Gartner, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. The report recognizes SAP for its industry-specific templates to ease user adoption as well as measurement and reporting and service and support. ”  “We believe our position as a Leader in this report validates the overall features of the SAP Customer Experience portfolio,” said Sameer Patel, chief marketing and solutions officer for SAP Customer Experience. “With the integration of SAP Emarsys, SAP Customer Experience powers a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their... --- ### SAP Emarsys adds 40+ timesaving and effectiveness product features to omnichannel customer engagement platform - Published: 2021-07-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-adds-40-timesaving-and-effectiveness-product-features-to-omnichannel-customer-engagement-platform/ - Translation Priorities: Optional Update for over 33,000 active users aims to return as much time as possible to marketers by streamlining user interfaces, simplifying personalization and maximising engagement strategies Indianapolis IN, 2021 — Omnichannel customer engagement leader SAP Emarsys today announces the addition of a wealth of new features to its platform, with over 40 new tools and functionalities added to help marketers respond to the changing behaviors of their customers. Marketers are rapidly shifting between acquisition, conversion, and retention, and business leaders are increasingly conscious of the impact that marketing can have on accelerating business outcomes. This is making organizations eager to respond more quickly and effectively to customer demands while mastering more engagement channels to communicate with consumers. SAP Emarsys’ 33,000 active users are already being saved an average 35 working days a year through the platform and are now able to rely on more tools for improved personalization and strategic outreach. Personalization New features have been introduced to help marketers deliver true 1:1 personalization through SAP Emarsys’ artificial intelligence (AI), helping counter the conviction held by 86% of UK consumers that their apps don’t know them well:  A new marketer-friendly user interface (UI), streamlined to allow the creation of complex customer segments in just ten minutes, down from 45 mintues through a single page. A new hero feature introduced that allows marketers to use their own set of business rules on top of AI to deliver the optimal product recommendation meeting both customer’s expectation for relevant recommendations, and the business needs to reduce the... --- ### Feel Good Contacts partners with SAP Emarsys to boost customer satisfaction and retention - Published: 2021-07-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/feel-good-contacts-partners-with-emarsys-to-boost-customer-satisfaction-and-retention/ - Translation Priorities: Optional Online contact lens and prescription glasses retailer chooses SAP Emarsys to improve communication and provide personalised experiences for customers London UK, July 2021 — The UK’s most popular online contact lens retailer, Feel Good Contacts, today announces its partnership with omnichannel customer engagement specialist SAP Emarsys. Equipping them with the customer engagement and data analytics tools needed to grow their already strong database of customers, the SAP Emarsys platform will help the brand to provide customers with more personalised experiences. Offering customers contact lenses and prescription glasses at affordable prices ­— up to 50% cheaper than high street opticians and retailers — Feel Good Contacts has seen rapid growth in the UK, Ireland and France, and ships worldwide.   The brand’s huge online popularity, combined with a desire to reach the end goal of increased sales and revenue quicker, meant Feed Good Contacts outgrew its existing email service provider. Ultimately, the desire to grow while improving customer satisfaction and retention led to the switch to personalisation experts SAP Emarsys. Since the platform’s implementation 4 months ago, Feel Good Contacts has already seen how SAP Emarsys’s technology can accelerate business outcomes. Providing the tools to enable next-level, flexible personalisation in email marketing, the company has seen unsubscribe rates progressively decrease. Satisfied customers are also responding well to the new individualised offers and improved communications they receive, providing direct and positive feedback about the change.   Nimesh Shah, Marketing Director at Feel Good Contacts, said: “There are absolutely no negatives to our partnership... --- ### Jebsen Fine Wines selects SAP Emarsys as strategic partner to enhance customer engagement - Published: 2021-05-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/jebsen-fine-wines-selects-emarsys-as-strategic-partner-to-enhance-customer-engagement/ - Translation Priorities: Optional SAP Emarsys to help Hong Kong’s leading wine distributor strengthen customer loyalty and maximize value Jebsen Fine Wines, a division under Jebsen Group’s Beverage Business Unit, today announced their partnership with SAP Emarsys, the only omnichannel customer engagement platform which streamlines workloads, improves customer engagement and achieves sustainable membership growth by building trusted, loyal and lasting customer relationships. Driven by the increase in online spending triggered by the pandemic, Jebsen Fine Wines has experienced rapid business growth and tripled its sales in 2020. Due to its expanding customer base, the company requires a customer relationship management (CRM) system that offers personalized one-to-one interactions for better engagement and retention of customers while achieving cost effectiveness in a competitive landscape. Through SAP Emarsys’s fully integrated customer data platform (CDP), Jebsen Fine Wines will have complete access to its customers’ lifecycles. The cutting-edge platform eliminates silos and unifies customer data through an open architecture and API to drive more intelligent engagement and achieve customer-centricity. By leveraging historical data metrics, lifecycle segments, and personalization variables, Jebsen Fine Wines will be able to gain demographic insights of its customer profiles and simplify reporting, allowing it to segmentalize and manage customers and conversions effectively. SAP Emarsys will also provide dedicated, professional and responsive support as well as integrated online training sessions to ensure that the Jebsen Fine Wine team transitions smoothly to the new system. “With our expanding business and customer base, CRM will play an increasingly critical role in ensuring that customers will come––and come... --- ### Best foot forward: SAP Emarsys announces partnership with footwear retailer Rubino Shoes - Published: 2021-04-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/best-foot-forward-emarsys-announces-partnership-with-footwear-retailer-rubino-shoes/ - Translation Priorities: Optional Canadian distributor to capitalize on online growth through personalized interactions driven by omnichannel customer engagement Indianapolis IN — Omnichannel customer engagement powerhouse SAP Emarsys today announces its partnership with footwear specialist Rubino Shoes, helping the family-owned distributor to migrate and scale its local-community ethos into the digital sphere. The SAP Emarsys platform will underpin Rubino Shoes’s approach to customer relationship management, helping to better segment customers and develop more sophisticated individual profiles. This analysis will inform customer engagement strategies in email and SMS messaging, as well as social engagement and seasonal, event-based mobile marketing and advertising. With fewer than ten people in the company headquarters, an omnichannel platform was prioritized by Rubino Shoes as a means of centralizing data, ensuring that the company remained as agile as possible. The ability to drive engagement on digital channels will enable a better informed, more efficient decision-making process at the senior level, and allow the company to continue to improve on a 15x increase in online sales since the beginning of the pandemic. At the same time, SAP Emarsys’s introduction is key to the process of upscaling the business without losing its familial ethos. Rubino Shoes remains committed to a real estate portfolio that has served provinces in Eastern Canada, in tight-knit communities with a 95% French-speaking populous, for almost half a decade. The ability to personalize one-to-one engagement across multiple channels is fundamental to upscaling that community feel. Angelo Rubino, vice president, Rubino Shoes: “Our business success has only been possible by valuing our local community. We’ve... --- ### SAP Emarsys launches personalization tech for mobile subscription businesses to aid customer retention - Published: 2021-03-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-personalization-tech-for-mobile-subscription-businesses-to-aid-customer-retention/ - Translation Priorities: Optional With 70% of customers only using a mobile app once after downloading, SAP Emarsys’s new solution promises to solve the problem of mobile retention  Indianapolis IN — World-leading omnichannel customer engagement company SAP Emarsys today launches a new personalization solution for mobile subscription-based businesses to improve customer loyalty and customer lifetime value.   The use of mobile has skyrocketed since the beginning of the Covid-19 pandemic, and the new technology from SAP Emarsys directly addresses an enduring problem for businesses whose primary go-to-market channel is a mobile app: 70% of people who download an app only ever use it once, meaning businesses are struggling to drive repeat revenue and loyalty from their customer base.   SAP Emarsys’s mobile subscription solution works by enabling businesses to create unique, end-to-end, personalized digital content, services and journeys for each individual user at scale and in real time — fueled by each customer’s unified profile — overcoming the barrier between acquisition and retention.   Chris Godderidge, VP mobile, SAP Emarsys said: “Businesses who rely on selling through a mobile app are in a tricky position.  After the initial app download, remaining relevant is a major challenge because you’re competing against so many other companies all vying for attention on a customer’s smartphone.   “Our technology gives companies a major boost when it comes to capturing customers’ attention over and over again through effective one-to-one personalization. When a customer opens the app, everything they see is tailored exactly for them — delivering value immediately, while encouraging them to come back, remain loyal and spend more. ”  One such company that has been using SAP Emarsys’s new mobile technology to great effect is Adidas Runtastic.  Edit Dudás, head... --- ### Going up a gear: BOTB shifts to SAP Emarsys to drive omnichannel engagement - Published: 2021-03-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/going-up-a-gear-botb-shifts-to-emarsys-to-drive-omnichannel-engagement/ - Translation Priorities: Optional SAP Emarsys replaces Bronto to centralize customer data, tighten existing outreach processes and introduce AI capabilities to futureproof customer engagement March 18 2021, London, UK — Omnichannel customer engagement specialist SAP Emarsys today announces its partnership with BOTB. com (Best of the Best), the Dream Car competition company, to centralize and futureproof its customer engagement strategies and to maximize the value the company can extract from its customer data. SAP Emarsys has been selected to replace the existing Bronto platform to execute a CRM strategy that provides a cohesive, holistic journey no matter the channel that BOTB customers prefer. Centralizing data, and automating its subsequent analysis, has enabled BOTB to drastically improve the profiling of its customers, accommodating individual preferences and behaviors in more detail. More precise customer segments will enable the delivery of a unique package of offers and media content, including material from a YouTube channel with over 14,000,000 views. Centralization also has the benefit of maximizing BOTB’s current resource. By making all customer data accessible from a single point, BOTB can increase productivity using the existing team. Specific modules selected by BOTB include Smart Insight, the customer intelligence model that automates retention marketing to maximize revenue, and the Predict recommendation engine, which delivers personalized recommendations for customers across email, mobile and web channels. Full integration will be completed by May 2021. SAP Emarsys was selected over competitors due to its flexible and forward-looking technology and integration functionality, aligning multiple CRM channels under one roof whilst future-proofing the... --- ### SAP Emarsys announces Retail Revival — the digital festival putting the customer back in commerce - Published: 2021-03-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-announces-retail-revival-the-digital-festival-putting-the-customer-back-in-commerce/ - Translation Priorities: Optional Following the success of last year’s Retail Renaissance, this year’s digital festival, running 15-17 June 2021, will draw on experts within the retail industry to explore how to grow with first-party data, real-time customer data and omnichannel personalization World-leading omnichannel customer engagement company SAP Emarsys today announces its new digital festival Retail Revival, helping retail brands to “put the customer back into commerce” as the world tentatively reopens once more: Event: SAP Emarsys Digital Festival: Retail Revival 2021What: Virtual event featuring five themes plus hands-on product training, interactive experiences, + moreWho: Sessions from leading marketers, brands and industry analystsWhen: June 15th to 17th 2021Where: Register now at https://emarsystest. com/retail-revival/ As brands prepare for the return of customers to stores, they are now armed with significantly more behavioral and preference data than ever before, thanks to the shift to ecommerce during the pandemic. Neither consumers nor brands will abandon the advantages of this new world of digitally driven retail. 59% of businesses globally say their customers are now completing discovery to purchase journeys via a mobile device. The challenge facing retailers now, however, is how to capitalize on that customer data to improve both the online and in-store experience — ultimately to drive loyalty and profit. But brands admit that their experiences online and offline are fragmented, and that keeping up with customer demands is a challenge. In the face of these challenges, SAP Emarsys’s Retail Revival festival will draw on the expertise of SAP Emarsys customers and retail analysts to explore how brands can unlock the value of... --- ### SAP Emarsys veröffentlicht wichtige Updates für seine Omnichannel-Customer Engagement-Plattform - Published: 2021-03-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/emarsys-veroffentlicht-wichtige-updates-fur-seine-omnichannel-customer-engagement-plattform/ - Translation Priorities: Optional Die neuen Updates bringen agilere Omnichannel-Funktionen und mehr Personalisierung. Zusätzlich helfen sie Marketern, Aktionen zu priorisieren, die effektive Geschäftsergebnisse erzielen. Berlin — Das weltweit führende Omnichannel Customer Engagement Unternehmen SAP Emarsys stellt heute eine Reihe neuer innovativer Funktionen seiner Plattform vor. Diese helfen Marken weltweit, personalisierte 1:1 Erlebnisse auf jedem Kanal zu schaffen, die vorhersehbare und profitable Ergebnisse liefern. Mit den neuen Updates werden die Personalisierungsfunktionen der Plattform weiter ausgebaut, damit Marketer einfacher die Daten zum Kundenverhalten in Echtzeit nutzen können. Die Omnichannel-Funktionen werden noch agiler, zudem erhalten Marketer noch tieferen Einblick in granulare Aktionen, die den Umsatz des Unternehmens steigern. Marketer können mit der Plattform kontextbezogene Daten über die Kundenerfahrung zur Personalisierung in Echtzeit aus der Omnichannel-Automatisierungslösung nutzen. Zuvor waren dafür zwei separate Omnichannel-Automatisierungs-Module nötig, eines für Lifecycle- und produktgetriebene Kampagnen sowie ein weiteres für Kampagnen, die auf Echtzeit-Kundendaten basieren. Jetzt sind beide Funktionen innerhalb des Automatisierungscenters verfügbar, damit Marketer erheblich einfacher auf das Kundenverhalten in Echtzeit reagieren können. Auch können sie personalisierte Omnichannel-Kampagnen von einem einzigen Ort aus konsistent automatisieren. Das macht das Handling agiler und stellt gleichzeitig sicher, dass Kunden die richtige Botschaft auf dem richtigen Kanal zur richtigen Zeit erhalten.   Verbraucher melden sich zunehmend von E-Mail-Marketing oder mobilen Push-Benachrichtigungen ab. SAP Emarsys reagiert auf diesen Trend und führt zwei neue Funktionen ein. Die erste ist eine "Mobile Inbox"-Funktion, die direkt in die App einer Marke eingebettet ist und sicherstellt, dass Marketer weiterhin 1:1 personalisierte Angebote, Aktionen und Nachrichten an Kunden senden können. Das stärkt langfristig die... --- ### Covid-19 one year on: Data sheds light on extraordinary growth in digital marketing - Published: 2021-03-11 - Modified: 2021-03-11 - URL: https://emarsystest.com/press-release/covid-19-one-year-on-data-sheds-light-on-extraordinary-growth-in-digital-marketing/ - Translation Priorities: Optional Use of push notification, email and SMS marketing have surged during the pandemic, showing little sign of returning to pre-Covid levels when stores reopen March 11 2021, Indianapolis IN — Exactly one year on since the WHO declared Covid-19 a pandemic, new data from marketing data specialist SAP Emarsys sheds light on how much brands have increased their use of digital marketing tactics like email, SMS, push notifications and web notifications. Since March 2020, all digital marketing tactics have increased significantly, but it’s mobile push notifications that have seen the widest adoption — with the number of pushes increasing by 78% over the last year. Currently, this trend shows no signs of slowing down or returning to pre-pandemic levels, with mobiles remaining a vital part of both the online and in-store shopping experience. Email marketing has also increased, with the number of promotional emails sent rising from 8 to 12 billion (a 50% increase) in the run up to Christmas. Even after this busy festival period, use of email marketing remained high, but appears to be slowly returning to pre-Covid levels. A similar trend occurred with promotional SMS messages, peaking at 30 million ahead of Christmas (a 159% increase), before settling back down to 13 million in January 2021. In contrast, the use of web notifications has followed a different path over the course of the pandemic. Distributions of web notifications hit their peak towards the beginning of many global lockdowns in April, seeing an 81% uplift compared to previous months.... --- ### SAP Emarsys launches major updates to omnichannel customer engagement platform - Published: 2021-03-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-major-updates-to-omnichannel-customer-engagement-platform/ - Translation Priorities: Optional The new updates further enhance omnichannel execution agility and personalization while helping marketers to prioritize actions that will drive the most effective business outcomes Indianapolis IN, March 10 2021 — World-leading omnichannel customer engagement company SAP Emarsys today launches a host of new innovative features to its platform — helping brands around the world to deliver one-to-one personalized experiences on any channel that deliver predictable and profitable outcomes. The new updates further enhance the platform’s personalization capabilities, making it easier for marketers to capitalize on real-time customer behavior data, while also improving omnichannel execution agility — and providing enhanced visibility into the granular actions that drive revenue for the business. In terms of personalization, the platform now enables marketers to make use of real-time contextual customer experience data from within the omnichannel automation solution of the platform itself. Previously, marketers had to use two separate modules for omnichannel automation — one for lifecycle- and product-driven campaigns and another for real-time customer data-driven campaigns. Now, with both features accessible within the automation center, marketers can respond to customer behavior in real time much more easily, and automate personalized omnichannel campaigns from a single place with a consistent editing experience, improving execution agility, while ensuring customers receive the right message on the right channel at the right time, SAP Emarsys has also introduced new features to directly address a growing trend of consumers opting out of email marketing or mobile push notifications. The first is a “mobile inbox” feature, which embeds directly within... --- ### Gaia Herbs plants seeds for three-year growth plan with SAP Emarsys customer engagement tools - Published: 2021-02-16 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/gaia-herbs-plants-seeds-for-three-year-growth-plan-with-emarsys-customer-engagement-tools/ - Translation Priorities: Optional Indianapolis, IN — Leading natural herbs product brand Gaia Herbs today announces a new partnership with SAP Emarsys, the omnichannel customer engagement specialist. SAP Emarsys will provide the customer engagement and data analytics tools that will act as the lynchpin of the Gaia Herbs’ marketing tech stack, as part of its three-year plan for growth, establishing best practice within the business. SAP Emarsys’s technology will examine the sales and customer engagement data that was previously difficult to analyze, identifying and contextualizing actionable customer insights. The capacity to unify and analyze customer data will allow Gaia Herbs to develop sophisticated, comprehensive marketing segments based on behavior and preference. Improved access and clarity of this data will allow Gaia Herbs to focus on customer conversion optimization, streamlining marketing strategies, and delivering genuine one-to-one personalization across all channels. Marketing to these segments will also be delivered via SAP Emarsys, with engagement tools empowering Gaia Herbs’ newly appointed — and first-ever — CRM manager. SAP Emarsys replaces the current provider Klaviyo and the company will also be taking on email responsibilities for other brands that Gaia Herbs distributes, including the Floradix® line of high-quality herbal products and dietary supplements, which the company will become the exclusive U. S. distributor for as of March 1, 2021. Data from these third-party distributions will be captured within the same platform, eliminating the problems inherent in siloed data structures. Brian Best, director of digital marketing and ecommerce, Gaia Herbs said: “We’re trying to build the best state of play possible from a tech... --- ### 43% der deutschen Verbraucher erwarten von einem Loyalty-Programm gratis Versand und Rückversand - Published: 2021-02-08 - Modified: 2021-02-10 - URL: https://emarsystest.com/de/press-release/43-der-deutschen-verbraucher-erwarten-von-einem-loyalty-programm-gratis-versand-und-rueckversand/ - Translation Priorities: Optional Valentinstag-Umfrage zeigt:  43% der deutschen Verbraucher erwarten von einem Loyalty-Programm gratis Versand und Rückversand  Laut aktueller SAP Emarsys-Studie erwarten 43% der deutschen Verbraucher von einem Loyalty-Programm kostenfreien Versand und Rückversand. Einzelhändler nutzen den steigenden Traffic zum Valentinstag in der Pandemie, um durch neu gewonnene Daten langfristig Kundenloyalität aufzubauen und diese kanalüberreifend einzusetzen. Berlin – Der Valentinstag wird dieses Jahr hauptsächlich online stattfinden. Das ist für viele Händler die Gelegenheit, durch Vorteilsaktionen ihre Kundendatenbank zu vergrößern. Durch ein umfassendes Loyalty-Programm können diese Daten dazu genutzt werden, die Kundenbindung langfristig zu optimieren und diese kanalübergreifend zu nutzen.   43% der Umfrageteilnehmer wünschen sich kostenfreien Versand und Rückversand, sowie exklusive Preisvorteile (34%) innerhalb eines Treue-Programms. Neben der Qualität der Produkte (37%) motivieren vor allem diese Vorteile Einmal-Kunden zum Wiederholungskauf.   Ein Großteil der Befragten (17%), wird dieses Jahr zwischen €39 und €55 zum Valentinstag ausgeben.  Die deutschen Verbraucher setzen dabei auch 2021 klassisch auf Blumen (37%) und Schokolade (30%). Einzelhändler in diesen Bereichen spüren, wie sich das Kaufverhalten der Verbraucher verändert. „Wir rechnen mit einem deutlich höheren Website-Traffic und erhöhtem Bestellvolumen. “, sagt Tim Ranke, Leiter des eCommerce bei der Rausch GmbH. „Bereits im Januar konnten wir unseren Online-Umsatz im Vergleich zum Vorjahr verdoppeln. “ Händler können den diesjährigen Ausnahmezustand nutzen, um einen verstärkten Fokus auf digitale Kampagnen zu setzen. Optimale Kundenbindung erzielen sie dadurch, den Kunden in das Zentrum ihrer Bemühungen zu stellen. Das gelingt vor allem durch die Einführung eines Loyalty-Programms, in dem die Kunden einen exklusiven Mehrwert erwarten können, bei dem es... --- ### Back Market s’appuie sur SAP Emarsys pour orchestrer sa communication - Published: 2021-02-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/back-market-sappuie-sur-emarsys-pour-orchestrer-sa-communication/ - Translation Priorities: Optional Une marketplace française d’appareils remis à neuf qui a fait le choix d’automatiser ses campagnes de communication Adresser le bon message au bon moment et sur le bon canal : défi relevé grâce à l’accompagnement d’SAP Emarsys Levallois-Perret – Back Market, première marketplace française d’appareils électriques et électroniques remis à neuf par des professionnels certifiés, revient sur sa collaboration avec SAP Emarsys, la seule plateforme omnicanale d’engagement client conçue dans le but d’améliorer les performances des entreprises et de mettre en place des actions de communication client uniques et personnalisées. Les deux acteurs ont démarré leur collaboration en 2017. Fondée en France en 2014, Back Market a pour mission de rendre les produits reconditionnés aussi fiables que désirables afin de lutter contre l’obsolescence programmée et la surconsommation. Ces produits sont variés et vont du smartphone à la machine à laver, en passant par la console de jeu. En plus d’être une place de marché, Back Market propose un service d’économie circulaire, permettant aux utilisateurs de revendre leurs vieux appareils. L’entreprise propose des produits à des prix vraiment compétitifs (jusqu’à 70 % moins cher), et ne ressent donc pas le besoin de participer à des actions comme le Black Friday. Riche de plus de 300 collaborateurs, le groupe s’est déployé à l’international avec des bureaux à Paris, Bordeaux et New-York et est présent dans huit pays d’Europe ainsi qu’aux États-Unis. Le choix d’un outil SAP Emarsys unique permettant d’orchestrer la communication et les activités marketing de Back Market Back Market a souhaité s’entourer... --- ### Large US retailers upbeat about financial recovery in 2021 thanks to Covid-19 vaccines - Published: 2021-01-12 - Modified: 2021-01-12 - URL: https://emarsystest.com/press-release/large-us-retailers-upbeat-about-financial-recovery-in-2021-thanks-to-covid-19-vaccines/ - Translation Priorities: Optional Research by SAP Emarsys ahead of NRF has found that, after a tough year in 2020, US retailers are remaining upbeat about their prospects in 2021  Indianapolis IN — Many of the largest US retailers are optimistic about the year ahead, with nearly one in five (19%) saying that 2021 will be a much better year for business thanks to the Covid-19 vaccine rollouts. That’s according to new research from tech company SAP Emarsys, which works with some of the biggest US retail brands on omnichannel customer engagement. Adding to the confidence that retail will see some kind of normality in the next few months, just a fifth of large US retailers say that they expect to see significant business challenges throughout 2021 even with the vaccine rollout. One in five also say they will be less fearful of doing things differently in 2021, while a further 19% say they will invest more in fulfilment and their supply chains in the year ahead.   These findings come from SAP Emarsys’s most recent research with 355 senior marketers working within large US retail brands (turnover of $20 million+), reflecting on the year the retail industry has battled, while also assessing plans for the year ahead. This chimes with recent research from SAP and Oxford Economics, which finds that supply chains are a top three priority for more than half of brands for 2021. The positivity is also effecting major change in the way large US retailers are thinking, with a third saying they will better monitor... --- ### Croquetteland se dote de l’expertise de SAP Emarsys pour accélérer en 2021 sur la fidélisation et la personnalisation Client - Published: 2021-01-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/croquetteland-se-dote-de-lexpertise-demarsys-pour-accelerer-en-2021-sur-la-fidelisation-et-la-personnalisation-client/ - Translation Priorities: Optional Levallois-Perret – Croquetteland, start-up du groupe Carrefour, est le spécialiste de l’alimentation vétérinaire, des accessoires et des produits d'hygiène et soin premium pour les animaux de compagnie avec plus de 110 000 références disponibles sur le site. L'e-commerçant français créé en 2000 par deux vétérinaires est basé à Lyon et compte une équipe de 20 passionnés des animaux. La marque a su séduire et fidéliser plusieurs millions de clients réguliers et affiche une croissance à 3 chiffres de son chiffre d’affaires sur ces trois dernières années. La début de la collaboration avec SAP Emarsys date d’août 2020. Elle s’inscrit pleinement dans la volonté qu’aCroquetteland de placer le Client au cœur de ses priorités et de sa stratégie de croissance : “les enjeux de fidélisation et de personnalisation sont essentiels et nous devons être accompagnés des meilleures acteurs du marché pour réussir”, souligne Clémence Delestre, Directrice Générale de Croquetteland.  « SAP Emarsys comprend notre univers, nos enjeux et sait s’adapter » Croquetteland a choisi SAP Emarsys, société leader en termes d’automatisation marketing, avec l’ambition de devenir lui-même un acteur incontournable du secteur animalier. Si l’entreprise utilisait une autre solution de CRM depuis 2018, elle a voulu mettre toutes les chances de son côté pour réussir les challenge ambitieux qu’elle s’est fixés. La solution SAP Emarsys est très appréciée par les collaborateurs pour sa pédagogie, son ergonomie, sa simplicité de prise en main et d'utilisation.  “Elle a été conçue par des marketeurs pour des marketeurs et ça se sent. Par ailleurs, nous avons été impressionnés par le... --- ### Retailers step up to digital Black Friday with huge increase in omnichannel marketing, SAP Emarsys finds - Published: 2020-11-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/retailers-step-up-to-digital-black-friday-with-huge-increase-in-omnichannel-marketing-emarsys-finds/ - Translation Priorities: Optional With Black Friday 2020 being predominantly digital, mobile and email were among many digital channels to see a huge increase in usage from retailers Indianapolis IN — This year’s Black Friday saw a huge increase in the use of digital marketing channels compared with 2019 as retailers brought Black Friday to consumers in their homes via their laptops, smartphones and other devices, omnichannel customer engagement company SAP Emarsys finds today. Driven by Covid-19, lockdowns and physical store closures across the world, data from the SAP Emarsys platform shows that over the Black Friday sales period, brands sent over 86 million push notifications (messages) via mobile apps (up a staggering 90%) and 834 million emails (up 21%). With brands seeking to be more agile and personalized in their digital campaigns this Black Friday, real-time event triggers powered by the SAP Emarsys platform (digital campaign triggers based on individual customer behavior) were also up an enormous 177% to 189 million, while segment executions (campaigns aimed at different audience segments) were up to by 29% to 14. 6 million. Some brands, like Sports Direct, have even adopted advanced AI personalization technology, using visual data to recommend products to shoppers based on their own unique tastes and preferences — a level of personalization that even Amazon can’t achieve. 2020 has been a tumultuous year for all making this Black Friday an even more important event for retailers, with many relying on the sales period to rescue revenue in what has been a challenging year for retail. Sara... --- ### Achats des fêtes : un Black Friday 2020 qui fera flop ? - Published: 2020-11-20 - Modified: 2020-11-26 - URL: https://emarsystest.com/fr/press-release/achats-des-fetes-un-black-friday-2020-qui-fera-flop/ - Translation Priorities: Optional Deux semaines avant la nouvelle date du Black Friday (4 décembre), SAP Emarsys sonde les consommateurs français sur les achats de fêtesEn effet, le ministre de l’Economie Bruno Le Maire a proposé un report de l’événement étant donné les circonstances sanitaires Levallois-Perret - SAP Emarsys, spécialiste de l’automatisation marketing, a réalisé une étude pour sonder les préférences et attentes des consommateurs français et britanniques alors que la période des achats de fêtes a commencé. L’idée est de mesurer l’impact de la pandémie sur les prévisions d’achats des consommateurs. Constat édifiant cette année, un important volume de répondants n’entend pas faire d’achats de Noël, avec tout de même 31,4 % des répondants : l’austérité s’invite donc au programme. Le Black Friday ne fera pas office d’incitation cette année, seuls 12 % des Français sondés estiment qu’ils se saisiront de cette occasion pour effectuer leurs achats, et paradoxalement, c’est le cas de 6 % des Britanniques, alors même que le Black Friday est à la base un phénomène anglo-saxon. Toutefois, l’étude révèle que 31,7 % des répondants Français (contre 29 % des Britanniques) indiquent qu’ils attendent la fin du confinement pour procéder aux achats. Ainsi la proposition du Ministre de L’Économie Bruno Le Maire de reculer le Black Friday d’une semaine – c’est-à-dire au moment d’un éventuel assouplissement du confinement – pourrait permettre de répondre aux aspirations des sondés. Pierre Dunoyer de Segonzac, Country Manager France chez SAP Emarsys, commente ces résultats : « Cette année 2020 est l’année de toutes les... --- ### Lounge Underwear partners with SAP Emarsys to gain a better understanding of customers globally - Published: 2020-11-16 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/lounge-underwear-partners-with-emarsys-to-gain-a-better-understanding-of-customers-globally/ - Translation Priorities: Optional Indianapolis IN — Global women’s underwear brand Lounge Underwear today announces a partnership with SAP Emarsys, the omnichannel customer engagement company, to gain a better understanding of its hundreds of thousands of customers all around the world. Lounge Underwear, which is known for its innovative marketing approach and commitment to diversity when working with Instagram influencers and models, selected SAP Emarsys as its customer engagement platform of choice because of how easily it provides customer insights, enabling the brand to run more targeted, personalized and effective digital marketing campaigns. SAP Emarsys’s customer engagement platform will analyze and centralize the data of Lounge Underwear customers. Integrating seamlessly with Lounge Underwear’s wider technology stack, including Shopify+, SAP Emarsys will provide a singular, unified view of all customer data streams, eliminating unnecessary silos. This comprehensive perspective will allow Lounge Underwear to drive revenue through more effective automated retention marketing. Personalized one-to-one messaging will reflect customer behavior and preferences more accurately, while SAP Emarsys’s artificial intelligence will automatically recommend product offers to different customer segments. Both will drive brand loyalty and the success rate of marketing campaigns, boosting revenue in the short and long term. The SAP Emarsys platform will also integrate seamlessly with Lounge Underwear’s wider technology stack, including with Shopify+. The integration enables Lounge Underwear to view Shopify+ data, for example on customers, events and orders, within the SAP Emarsys platform to help the team create smart contact segments, personalized messages and event-based programs — helping to accelerate business outcomes. Arron Kooner,... --- ### Black Friday boon: US consumers itching to take advantage of online deals this year, research finds - Published: 2020-11-12 - Modified: 2020-11-17 - URL: https://emarsystest.com/press-release/black-friday-boon-us-consumers-itching-to-take-advantage-of-online-deals-this-year-research-finds/ - Translation Priorities: Optional 45% of US consumers who want to take advantage of Black Friday say they’ll browse for deals more than they did last year — while 32% say they’ve saved money for Black Friday 2020 London UK — Nearly half (45%) of US consumers who are intending to take advantage of Black Friday online this year will spend more time browsing for deals than they did last year — with nearly a third (32%) saying they’ve saved money specifically for Black Friday 2020, according to research from SAP Emarsys. A fifth (22%) of online Black Friday bargain hunters also say that they’re intending to spend more this year, 19% say Black Friday has become more important to them than before. The gadgets and apparel sectors are set to benefit the most, with more than three quarters of Black Friday consumers intending to buy electronics and clothes. 52% of consumers also said they are planning to buy toys, while 48% said they will be purchasing beauty products. This is according to a recent survey of 1,000 US consumers conducted by SAP Emarsys, following on from previous research in August, which found that most Black Friday shopping this year will be done online rather than in store. Alex Timlin, SVP of verticals at SAP Emarsys, said: “This research is welcome news to US retailers, many of which will be relying on ecommerce this Black Friday to mitigate the closure of physical stores. ” “But delivering on ecommerce at scale on a day as important as... --- ### SAP finalise l’acquisition de SAP Emarsys - Published: 2020-11-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/ - Translation Priorities: Optional SAP NEWSBYTE - SAP (NYSE : SAP) a annoncé aujourd’hui avoir procédé à l’acquisition d’SAP Emarsys, fournisseur de plateforme d’engagement client omnicanal. Les conditions de la transaction n’ont pas été précisées. Les offres SAP Emarsys ont été ajoutées au portefeuille de solutions existantes de SAP en matière d’expérience client. « SAP Emarsys fait maintenant officiellement partie de SAP Customer Experience. Nous sommes impatients à l’idée de travailler ensemble, d'apprendre à mieux nous connaître et de créer un portefeuille de produits qui aille bien au-delà de la somme des deux parties », déclare Bob Stutz, Président de SAP Customer Experience. « Grâce aux atouts de nos solutions actuelles et à l'intégration d'SAP Emarsys, SAP Customer Expérience permettra de créer des mécanismes d’engagement personnalisés et omnicanaux, pour aller à la rencontre des clients lorsqu’ils le souhaitent,, sur leurs canaux de prédilection et selon leurs préférences.  » Contacts presse SAP Emarsys emarsysfrance@teamlewis. comMorgane Joffredo / Julia Dubois01 85 65 86 34/12 SAP Daniel MargatoDirecteur Communicationdaniel. margato@sap. com06 64 25 38 08 --- ### SAP schließt Übernahme von SAP Emarsys ab - Published: 2020-11-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/ - Translation Priorities: Optional SAP NEWSBYTE - Die SAP SE hat heute bekanntgegeben, dass sie die Übernahme von SAP Emarsys, einem führenden Plattformanbieter zur kanalübergreifenden Kundenbindung, abgeschlossen hat. Die Bedingungen der Transaktion wurden nicht bekannt gegeben.   Die Produkte von SAP Emarsys sind künftig Teil des SAP-Customer-Experience-Portfolios. „SAP Emarsys gehört nun offiziell zu SAP Customer Experience. Wir freuen uns auf die Zusammenarbeit mit den neuen Kollegen und das gegenseitige Kennenlernen. Gemeinsam verwirklichen wir ein Produktportfolio, das mehr ist als die Summe seiner Teile“, sagte Bob Stutz, President von SAP Customer Experience.  „Die Kombination unserer aktuellen Lösungen und SAP Emarsys erlaubt es SAP CX, die Grundlage für eine personalisierte Kundenorientierung über alle Kanäle zu schaffen. Der Kontakt mit dem Kunden findet somit statt, wann und wo er mag, über seine bevorzugten Kanäle und nach seinen Wünschen.  “ Weitere Presseinformationen finden Sie im SAP News Center.  Folgen Sie SAP auf Twitter unter @SAPdach. Ansprechpartner für die Presse:Janice Tsoules, SAP, +1 (650) 223-4817, janice. tsoules@sap. com, ETDaniel Reinhardt, SAP, +49 6227 7-40201, daniel. reinhardt@sap. com, CETSAP Press Room; press@sap. com Sämtliche in diesem Dokument enthaltenen Aussagen, die keine vergangenheitsbezogenen Tatsachen darstellen, sind vorausschauende Aussagen wie im US-amerikanischen „Private Securities Litigation Reform Act“ von 1995 festgelegt. Wörter wie „vorhersagen“, „glauben“, „schätzen“, „erwarten“, „voraussagen“, „beabsichtigen“, „planen“, „davon ausgehen“, „können“, „sollten“, „werden“ sowie ähnliche Begriffe in Bezug auf SAP sollen solche vorausschauenden Aussagen kennzeichnen. SAP übernimmt keine Verpflichtung gegenüber der Öffentlichkeit, vorausschauende Aussagen zu aktualisieren oder zu korrigieren. Sämtliche vorausschauenden Aussagen unterliegen unterschiedlichen Risiken und Unsicherheiten, durch die die tatsächlichen Ergebnisse wesentlich von den Erwartungen abweichen können. Auf... --- ### SAP Completes Acquisition of SAP Emarsys - Published: 2020-11-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-completes-acquisition-of-emarsys/ - Translation Priorities: Optional SAP NEWSBYTE - SAP SE (NYSE: SAP) today announced it has completed the acquisition of SAP Emarsys, a leading omnichannel customer engagement platform provider. Terms of the transaction were not disclosed.   The SAP Emarsys products will be added to the SAP® Customer Experience portfolio. “With SAP Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product portfolio that is more than the sum of its parts,” SAP Customer Experience President Bob Stutz said. “With the strengths of our current solutions and the integration of SAP Emarsys, SAP Customer Experience will power a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms. ”  Visit the SAP News Center. Follow SAP on Twitter at @SAP_CX and @SAPNews. Media Contacts:Janice Tsoules, SAP, +1 (650) 223-4817, janice. tsoules@sap. com, ETDaniel Reinhardt, SAP, +49 6227 7-40201, daniel. reinhardt@sap. com, CETLucy Davies, SAP Emarsys +447759635919, lucy. davies@emarsystest. com, GMT SAP Press Room; press@sap. com Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U. S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties... --- ### SAP fait l’acquisition de SAP Emarsys, plateforme d’engagement client omnicanal - Published: 2020-10-06 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/ Paris, le 6 octobre 2020 — SAP SE (NYSE : SAP) a annoncé le 1er octobre 2020 avoir signé le contrat d’acquisition d’SAP Emarsys, plateforme d’engagement client omnicanal. SAP Emarsys aide les entreprises à générer un engagement client plus efficace et personnalisé. L’association entre SAP Emarsys et le portefeuille de solutions SAP® Customer Experience représente un tournant pour le secteur du e-commerce. Elle permettra de créer un engagement client hyper personnalisé, omnicanal et en temps réel, pour plus de pertinence et d’impact. « Intégrer la plateforme d’engagement client SAP Emarsys à notre technologie SAP S/4HANA®, Experience Management et Qualtrics ouvrira de nombreuses possibilités sur le marché, dont les clients pourront bénéficier », se réjouit Christian Klein, PDG de SAP. « Dans le contexte actuel, la réussite des marques au niveau international dépend de leur capacité à proposer une expérience client exceptionnelle, et à répondre aux besoins de chaque client pris individuellement. Pour y arriver, les données front-office doivent être intégrées au back-office, en tenant compte des retours clients. Grâce à SAP, les données des consommateurs, dont les données relatives à l’expérience client, pourront être retracées à tout niveau de l’organisation après chaque transaction. Nous fournirons les éléments nécessaires à une stratégie de “commerce anywhere”, grâce à laquelle les clients profiteront d’une expérience d’achat en ligne hyper personnalisée à tout moment, quel que soit le canal.  » SAP Emarsys est une plateforme marketing basée dans le Cloud, innovante, simple d’utilisation, et entièrement intégrée. Son rôle est d’aider les entreprises à générer des interactions ultra personnalisées via e-mail, téléphone portable,... --- ### SAP übernimmt mit SAP Emarsys führenden Anbieter für Kundenbindung - Published: 2020-10-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/ - Translation Priorities: Optional Walldorf/Indianapolis — 1. Oktober 2020 — SAP SE (NYSE: SAP) hat heute den Abschluss einer Vereinbarung zur Übernahme von SAP Emarsys bekanntgegeben, einem führenden Anbieter von Omnichannel-Kundenbindungs-Plattformen in der Cloud. Mit der Plattform von SAP Emarsys können Unternehmen effektiver und persönlicher mit ihren Kunden in Kontakt treten. Durch die Erweiterung ihres Portfolios im Bereich Customer-Experience durch SAP Emarsys ermöglicht SAP ihren Kunden, künftig eine sehr stark personalisierte Kontaktaufnahme mit Endkunden in Echtzeit – über alle Kommunikationskanäle hinweg, z. B. E-Mail, Mobilgeräte, soziale Netzwerke, SMS und das Internet. Unternehmen werden so unterstützt, jede Interaktion mit ihren Kunden relevant und wirkungsvoll zu machen. SAP Emarsys bietet eine innovative und leicht zu bedienende, vollständig integrierte, cloud-basierte Marketing-Plattform. "SAP Emarsys in unser Customer-Experience-Portfolio mit aufzunehmen und mit SAP S/4HANA sowie der Experience-Management-Technologie von SAP und Qualtrics zu kombinieren ist für diesen Markt ein großer Schritt nach vorne", sagt Christian Klein, Vorstandssprecher der SAP. "Der Erfolg von Marken hängt heute davon ab, wie gut sie darin sind, Endkunden in ihre Markenwelt mitzunehmen und Erwartungen der Kunden an die Marke zu erfüllen. Dazu müssen sie Daten aus dem Front-Office mit dem Back-Office verbinden und individuelle Kunden-Feedbacks mit einfließen lassen. Sobald die Transaktion abgeschlossen ist, wollen wir unsere Kunden und deren Marken in die Lage versetzen, Kundendaten nahtlos mit allen anderen Geschäftsdaten zu verbinden, einschließlich der Daten aus Kunden-Feedbacks. Unser Ziel ist, ein ‚Commerce anywhere‘-Portfolio anzubieten, mit dem unsere Kunden über alle Kanäle und zu jeder Zeit digital und höchst personalisiert mit Endkunden kommunizieren können. " "Die... --- ### SAP to Acquire Omnichannel Customer Engagement Leader SAP Emarsys - Published: 2020-10-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/sap-to-acquire-omnichannel-customer-engagement-leader-emarsys/ - Translation Priorities: Optional WALLDORF, Germany, and INDIANAPOLIS, Ind. — Oct. 1, 2020— SAP SE (NYSE: SAP) today announced it has entered into an agreement to acquire SAP Emarsys, a leading omnichannel customer engagement platform provider. SAP Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP® Customer Experience portfolio with SAP Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalized, omnichannel engagements in real time, helping organizations ensure every engagement is relevant and impactful. “Adding the SAP Emarsys customer engagement platform to our leading SAP S/4HANA® and Experience Management technology from SAP and Qualtrics opens up new possibilities for our customers that are unique in the market,” said Christian Klein, CEO of SAP. “The success of brands worldwide depends today on their ability to offer a compelling customer journey and to cater to the individual expectations of customers. To meet these expectations, front-office data must be integrated with back-office capabilities and with individual customer feedback. Once the transaction closes, SAP will enable brands to connect every part of their business to the customer, including experience data. We will deliver a portfolio for a ‘commerce anywhere’ strategy allowing for hyperpersonalized digital commerce experiences across all channels at any time. ” SAP Emarsys is an innovative and easy-to-use fully integrated cloud-based marketing platform. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale. “Customer engagement technology has evolved tremendously over the past... --- ### Retail Renaissance vom 15. bis 17. September: SAP Emarsys veranstaltet digitales E-Commerce Festival - Published: 2020-08-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-retail-renaissance-digital-first-ecommerce-festival-announced-for-15-17th-september/ - Translation Priorities: Optional Der Marktführer im Gartner Magic Quadrant für Personalization Engines organisiert ein durchgehendes Programm mit mehr als 40 digitalen Sessions für Marketer, E-Commerce-Experten und Führungskräfte im Einzelhandel Berlin, 10. August 2020 – SAP Emarsys kündigt heute sein zeitzonen-übergreifendes Retail Renaissance Festival an, das vom 15. bis 17. September stattfinden wird. An drei Tagen bietet der Spezialist für Marketing-Technologie insgesamt 60 Stunden an fachlichen Inhalten und Know-How für Einzelhandel und E-Commerce. Marketing- sowie E-Commerce-Experten und Führungskräfte im digitalen Bereich können virtuell an über 40 Sessions in Australien, Deutschland, Frankreich, Großbritannien und den USA teilnehmen. Retail Renaissance ist eine der ersten Gelegenheiten für E-Commerce-Experten weltweit – darunter Repräsentanten von Facebook, Forrester und Shopifyplus – seit dem Ausbruch von Covid-19 mit einer größeren Branchen-Community in Kontakt zu treten. Die Hauptredner werden E-Commerce-Spezialisten, Zukunftsvisionäre und Vertreter der weltweit größten Handelsmarken sein. Die Vorträge haben fünf Schwerpunktthemen: Customer-Engagement: Die Kunst, Kundenbindung auch auf emotionaler Ebene zu entwickeln, um loyale und dauerhafte Beziehungen aufzubauen Omnichannel-Commerce: Wie man Wiederholungskäufe fördert und den durchschnittlichen Bestellwert (Average Order Value; AOV) sowie den Customer-Lifetime-Value (CLTV) durch kanalübergreifende Markenerlebnisse verbessertCross-Channel Marketing und Personalisierung: Wie personalisierte und optimal getimte Mailings Loyalität und Kundenbindung erhöhenKundendaten: Wie man Kundendaten intelligent nutzt, um Wachstum und Umsatz zu fördernDie DNA hochleistungsfähiger Teams: Eigenschaften, die für ein erstklassiges Customer-Engagement notwendig sind Die vollständige Agenda sowie die Hauptredner werden im Laufe des Augusts bekannt gegeben. Reservierungen für die Veranstaltung sind schon jetzt über diesen Link möglich. --- ### SAP Emarsys Retail Renaissance digital-first ecommerce festival announced for 15–17th September - Published: 2020-08-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-retail-renaissance-digital-first-ecommerce-festival-announced-for-15-17th-september/ - Translation Priorities: Optional Leader in Gartner’s Magic Quadrant for Personalization Engines to deliver 40+ round-the-clock digital sessions for marketers, e-commerce professionals and retail leaders Indianapolis IN, August 10 — World-leading marketing technology company SAP Emarsys today announces its timezone-busting Retail Renaissance festival from 15–17th September, providing sixty hours of targeted retail and ecommerce content and expertise in just three days. With over forty digital sessions for marketers, ecommerce professionals and digital leaders, Retail Renaissance will deliver sessions from Australia, Germany, France, the UK and the US in one seamless festival. It is one of the first opportunities for ecommerce experts worldwide, including representatives from Facebook, Forrester and Shopifyplus, to engage with the wider industry community since the outbreak of Covid-19. Keynote session will be run by ecommerce experts, futurists and representatives from the world’s biggest retail brands, with talks focusing on five key themes: Customer engagement: the art of developing emotional connections with customers to build loyal, lasting relationshipsOmnichannel commerce: how to drive repeat purchases, improve average order value (AOV) and customer lifetime value (CLTV) through omnichannel brand experiencesCross-channel marketing and personalization: how personalized messages, delivered at the right time, increase loyalty and customer retentionCustomer data: how to use customer data intelligently to drive growth and revenueThe DNA of high-performing teams: the qualities needed to deliver best-in-class customer engagement The full agenda, including keynote speakers, will be announced in early August, and reservations for the event are now open. --- ### SAP Emarsys setzt auf optilyz um postalische Mailings kundenzentrierter einzusetzen > Briefe, Postkarten und Selfmailer im CRM sind nicht nur immer noch ein oft essenzieller Bestandteil des Marketing-Mix, gerade im E-Commerce. - Published: 2020-07-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/emarsys-setzt-auf-optilyz-um-postalische-mailings-kundenzentrierter-einzusetzen/ - Translation Priorities: Optional München, 30. 7. 2020 - Briefe, Postkarten und Selfmailer im CRM sind nicht nur immer noch ein oft essenzieller Bestandteil des Marketing-Mix, gerade im E-Commerce und beim Ausbau von Loyalty-Programmen gewinnt der Kanal aktuell sogar wieder deutlich an Bedeutung. Das Problem bisher: seit den 90er Jahren hat sich in der Steuerung wenig getan und CSV-Listen welche per SFTP-Server an Lettershops übertragen werden sind oft noch der Standard. Gegenüber den Online-Kanälen lag hier ein klarer Nachteil, denn dort sind derartige Prozesse längst ein Relikt vergangener Tage. Durch die Integration von optilyz in SAP Emarsys ändert sich das. Die Direct Mail Integration von optilyz bei SAP Emarsys lässt sich innerhalb 24h und ohne jeglichen Aufwand aktivieren. Das ermöglicht es Marketern, auch physische Mailings erstmals genauso agil und kundenzentriert wie Online-Kanäle zu steuern und hierdurch nicht nur Aufwand zu reduzieren, sondern insbesondere auch die Performance des Kanal deutlich zu steigern. Unternehmen können nun das volle Potential der SAP Emarsys-Plattform auch für Briefe, Postkarten und Selfmailer nutzen und z. B. durch die SAP Emarsys KI generierte Produktempfehlungen (“next best offer”) auch auf physischen Mailings nutzen. Zudem können nun auch physische Mailings via dem SAP Emarsys Automation Center einfach in Cross-Channel Customer Journeys integriert werden. Eine Vielzahl an Unternehmen setzt bereits auf die Direct Mail Integration von optilyz bei SAP Emarsys, inklusive Flaconi, Marc O’Polo und mymuesli. Steven Petter, Head of Marketing bei Maciag, bestätigt das Potential: “Durch die optilyz Technologie und Beratung konnten wir unsere Cost-per-Order von Mailings um 75% reduzieren. Wir planen den... --- ### SAP Emarsys als Leader im Gartner Magic Quadrant 2020 für Personalization Engines ausgezeichnet - Published: 2020-07-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/de/press-release/emarsys-als-leader-im-gartner-magic-quadrant-2020-fuer-personalization-engines-ausgezeichnet/ - Translation Priorities: Optional Berlin, 24. Juli 2020 — SAP Emarsys wurde erneut als Leader in Gartners Magic Quadrant für Personalization Engines (Zugriff nur mit Gartner-Abonnement) platziert. Anbieter werden im Bericht aufgrund ihrer Anwendungsmöglichkeiten und der Ganzheitlichkeit ihrer Vision bewertet. Dem Bericht zufolge, “definiert Gartner Personalization Engines als: Software, die den individuellen Benutzerkontext nutzt, um Botschaften wie Inhalte, Angebote und andere Interaktionen über digitale Kanäle auszuwählen, anzupassen und bereitzustellen, um drei Anwendungsfälle zu unterstützen: Marketing, digitaler Handel und Customer Experience (CX)“  Die Platzierung im Leader Quadrant reflektiert die Vision und Innovationsfähigkeit von SAP Emarsys im Bereich Personalization Engines und unterstreicht unsere Vorreiterrolle. SAP Emarsys ist das weltweit einzige Unternehmen, das seine Plattform von Grund auf dazu entwickelt hat, Geschäftsergebnisse zu beschleunigen, indem es bewährte Customer Engagement Strategien mit gewünschten Geschäftszielen in Einklang bringt. Raj Balasundaram, Senior Vice President of Artificial Intelligence bei SAP Emarsys, sagt: “Mit unserer Vision wollen wir Personalisierung revolutionieren. Mit unserer KI-Technologie und unseren Analysemöglichkeiten unterstützen wir Marketing Teams dabei, einen Großteil ihrer Personalisierung zu automatisieren, und so neben einer verkürzten Time-to-Value messbare Geschäftsergebnisse zu liefern. ” Unsere Anerkennung als Leader im Magic Quadrant für Personalization Engines im zweiten Jahr in Folge reiht sich an die letzte Analysten-Auszeichnung von SAP Emarsys als Visionär in Gartners 2020 Magic Quadrant für Multichannel Marketing Hubs. SAP Emarsys wurde auch kürzlich in Forresters Q4 2019 Cross-Channel Campaign Management Wave anerkannt, sowie in der G2 Liste für Marketing Automation und Customer Data Plattformen. Zusätzliche Informationen Gartner, “Magic Quadrant for Personalization Engines,” Jennifer Polk et al, 13.... --- ### Easyparapharmacie : « Avec SAP Emarsys, nous parlons la même langue et nous avons décuplé nos résultats commerciaux » - Published: 2020-07-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/easyparapharmacie-avec-emarsys-nous-parlons-la-meme-langue-et-nous-avons-decuple-nos-resultats-commerciaux/ - Translation Priorities: Optional Une plateforme d’automatisation marketing créée « par des marqueteurs pour des marqueteurs »+ 500 % de revenus générés via l’automatisation Levallois-Perret – le 27 juillet 2020 – SAP Emarsys, plateforme mondiale d’engagement client omnicanal et d’automatisation marketing visant à accélérer les performances commerciales des entreprises, revient sur sa collaboration fructueuse avec Easyparapharmacie. Créée en 2007 et ayant débuté en tant que toute petite structure de quelques salariés, Easyparapharmacie s’est développée sur un secteur qui n’était pas concurrentiel à la base : la cosmétique en ligne, les soins capillaires et produits de parapharmacie, diététiques et vétérinaires. Rapidement, la petite société s’étend et prend pied sur le marché non seulement français, mais aussi italien, espagnol et britannique pour atteindre 20 % de croissance en 2019 et un chiffre d’affaires de 27 millions d’euros sur l’an dernier. Les performances d’Easyparapharmacie ne s’arrêtent pas là : la plateforme comptabilise 1 million de visiteurs uniques par mois et quelques 535 000 commandes expédiées. Easyparapharmacie se positionne aujourd’hui comme un leader et pure player web. L’histoire entre Easyparapharmacie et SAP Emarsys débute il y a deux ans, alors que la plateforme fait face à de sérieux défis. Les outils dont elle disposait pour assurer ses campagnes marketing étaient lourds, peu pratiques d’utilisation, et n’autorisaient pas des analyses fines et une aide efficace à la prise de décision. « Nous ne pouvions pas savoir quel était le cash généré par nos campagnes, et le taux de clic, qui nous était fourni, ne suffisait pas à bâtir une stratégie digne de ce... --- ### AO.com setzt mit der SAP Emarsys-Plattform neue Maßstäbe in der Personalisierung - Published: 2020-06-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/ao-com-setzt-mit-der-emarsys-plattform-neue-masstabe-in-der-personalisierung/ - Translation Priorities: Optional Der Online-Einzelhändler für Elektrogeräte wählt wegen der Skalierbarkeit und Kundenerfahrung SAP Emarsys für sein digitales Marketing Berlin, 30. Juni 2020 — Der Online-Elektrofachhändler AO. com gibt heute seine Partnerschaft mit SAP Emarsys, dem Experten für Omnichannel Customer Engagement, bekannt. Diese Partnerschaft ermöglicht AO. com erstmals, das Erlebnis für seine Kunden auf einer echten 1:1-Basis zu personalisieren. Die SAP Emarsys-Plattform wurde von Grund auf neu aufgebaut, um Geschäftsergebnisse zu beschleunigen, und hat die Kundendaten von AO in einem System konsolidiert sowie dem Marketingteam verwertbare Kundeneinblicke geliefert. Basierend auf diesen Erkenntnissen kann AO nun Kunden durch personalisierte digitale Marketingkampagnen effektiver ansprechen, die auf den Wünschen und dem Verhalten der Kunden basieren. Vor der Zusammenarbeit mit SAP Emarsys hat AO in Europa expandiert und wollte dabei keine regionale Segmentierung der Kundendaten. Das Team von AO erkannte, dass dieser Ansatz nicht skalierbar war und es erschwert hätte, die hochgradig personalisierte Erfahrung zu bieten, die seine Kunden erwarten. AOs Entscheidung fiel auf SAP Emarsys, da es eine zusammengefasste Plattform zur Vereinheitlichung von Kundendaten genauso wie tiefe Kundeneinblicke liefert.   Jodie Gardner, Leiterin des CRM für AO erklärt dazu: "Bei AO dreht sich alles darum, unseren Kunden einen außergewöhnlichen Service zu bieten, und wir wollen dabei freundlich und menschlich sein. " "Der Umstieg auf die SAP Emarsys-Plattform ist ein enormer Gewinn, da wird damit qualitativ hochwertiges, personalisiertes Kundenengagements bieten können. Vom ersten Treffen mit SAP Emarsys an war es dem Anbieter ein echtes Interesse, uns zu helfen, besser zu werden. Die Plattform hat die Art und Weise verändert,... --- ### AO.com takes personalization capabilities to new heights with SAP Emarsys platform - Published: 2020-06-30 - Modified: 2025-01-20 - URL: https://emarsystest.com/press-release/ao-com-takes-personalization-capabilities-to-new-heights-with-emarsys-platform/ - Translation Priorities: Optional Online electricals retailer, AO. com selects SAP Emarsys to power digital marketing, prioritizing scalability and customer experience London UK, 30 June 2020 — The online electricals retailer, AO. com today announces a partnership with omnichannel customer engagement company SAP Emarsys, enabling it to personalize the experience for its customers on a truly one-to-one basis for the first time. The single SAP Emarsys platform, which is the only one in the world built from the ground up to accelerate business outcomes, has consolidated AO’s customer data into one system, providing actionable customer insights to the marketing team. Now, based on those insights, AO is targeting customers more effectively through one-to-one personalized digital marketing campaigns based on customers’ desires and behavior. Prior to working with SAP Emarsys, AO had expanded into Europe it didn’t want its customer data system to be regionally siloed. The team at AO realized that this approach could not scale, making it difficult to maintain the highly personalized experience customers had come to expect. AO therefore selected SAP Emarsys because of its single platform approach to unifying customer data, and its approach to providing customer insights. Jodie Gardner, head of CRM for AO, said: “At AO is all about giving our customers an exceptional service and want to do this in a friendly and human way. ” “Migrating to the SAP Emarsys platform is a huge win in terms of guaranteeing that high-quality, personalized customer engagement. From our first meeting with SAP Emarsys, their genuine interest in helping us improve was palpable.... --- ### Stateside Sports chooses SAP Emarsys as number one draft pick - Published: 2020-06-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/stateside-sports-chooses-emarsys-as-number-one-draft-pick/ - Translation Priorities: Optional SAP Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022 Sydney, Australia – 23 June 2020 — Stateside Sports, Australia’s home of United States sports lifestyle, today announced it has partnered with SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years. Using SAP Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. SAP Emarsys’ marketer-friendly artificial intelligence will enable Stateside Sports to use this data to serve relevant and engaging content, at the right time and in the right channel, to build trusted, loyal and lasting customer relationships. Ross Harris, director at Stateside Sports, said: “Our laser focus on customers, storytelling and authenticity has been central to our business from day one. However, we recognised that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalised, omnichannel customer experiences. It was clear to us that SAP Emarsys are experts in retail and ecommerce and the sophistication this partnership will bring to our marketing will be key to future proofing our business. ”  Adam Ioakim, managing director, APAC, SAP Emarsys, commented: “Stateside Sports is a prime example of an Australian retailer that’s quickly attracted a loyal customer base as a result of a unique offering and prioritising customer experience. We... --- ### Women's Wear Daily Weekly chain store sales remain challenged - Published: 2020-05-19 - Modified: 2020-07-15 - URL: https://wwd.com/business-news/retail/weekly-sales-report-1203636709/ - Translation Priorities: Optional --- ### Enjeux Marketing Easyparapharmacy centralises the management of its various customer relationship channels - Published: 2020-05-19 - Modified: 2020-07-07 - URL: https://www.enjeuxmarketing.com/easyparapharmacie-centralise-la-gestion-de-ses-differents-canaux-de-relation-clients/ - Translation Priorities: Optional --- ### MediaPost Jolyn partners with SAP Emarsys on digital personalization - Published: 2020-05-18 - Modified: 2025-01-09 - URL: https://www.mediapost.com/publications/article/351545/jolyn-partners-with-emarsys-on-digital-personaliza.html - Translation Priorities: Optional --- ### Forbes - How ecommerce's explosive growth is attracting fraud - Published: 2020-05-18 - Modified: 2020-07-15 - URL: https://www.forbes.com/sites/louiscolumbus/2020/05/18/how-e-commerces-explosive-growth-is-attracting-fraud/#3fc3d9b56c4b - Translation Priorities: Optional --- ### Jolyn selects SAP Emarsys to transform omnichannel marketing and personalization, powered by AI > Indianapolis IN, May 18 2020 — Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider SAP Emarsys to transform the way it does omnichannel digital marketing and personalization. - Published: 2020-05-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/jolyn-selects-emarsys-to-transform-omnichannel-marketing-and-personalization-powered-by-ai/ - Translation Priorities: Optional Indianapolis IN, May 18 2020 — Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider SAP Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the SAP Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. For example, after analyzing five years’ worth of customer data in less than a day (thanks to SAP Emarsys’s Shopify+ ecommerce integration), SAP Emarsys’s AI technology segmented Jolyn’s customers and prospects into warm leads, cold leads, defecting customers, and predicted customer lifetime value. The marketing team then built simple automated campaigns through the platform that can target each segment through Facebook, Google Shopping, Instagram, email, SMS in a truly omnichannel manner. One such campaign targets customers who haven’t visited the site in 30 days with one-to-one personalized offers, such as discounts or products they might like — even if the customer doesn’t provide their email address. SAP Emarsys’s easy implementation and wide range of integrations, with the likes of Shopify+ and other ecommerce platforms, also meant that Jolyn was up and running with the technology within a single day — without the need for IT or developer involvement. Samantha Tedder, senior digital marketing manager, Jolyn said: “Because SAP Emarsys’s technology is so easy to use, it allows us marketers to be marketers. With the tool, we now have more time to focus on strategy, messaging and... --- ### Forbes - 10 ways AI can improve voice of the customer programs - Published: 2020-05-17 - Modified: 2020-07-15 - URL: https://www.forbes.com/sites/louiscolumbus/2020/05/17/10-ways-ai-can-improve-voice-of-the-customer-programs/#16b625fe3122 - Translation Priorities: Optional --- ### Well+Good Sephora can't keep these 10 beauty products in stock during quarantine - Published: 2020-05-13 - Modified: 2020-07-07 - URL: https://www.wellandgood.com/good-looks/best-sellers-at-sephora/ - Translation Priorities: Optional --- ### Digital Journal Covid-19: Analyzing data to discover trends for consumer spending - Published: 2020-05-12 - Modified: 2020-07-15 - URL: http://www.digitaljournal.com/business/covid-19-analyzing-data-to-discover-trends-for-consumer-spending/article/571462 - Translation Priorities: Optional --- ### Entrepreneur - How ecommerce companies can continue engaging new customers - Published: 2020-04-30 - Modified: 2020-07-15 - URL: https://www.entrepreneur.com/article/349666 - Translation Priorities: Optional --- ### Forbes - Attention marketers and customer experience leaders: here is how the coronavirus pandemic is changing customer behavior - Published: 2020-04-28 - Modified: 2020-07-15 - URL: https://emarsystest.com/press-release/forbesattention-marketers-and-customer-experience-leaders-here-is-how-the-coronavirus-pandemic-is-changing-customer-behavior/ - Translation Priorities: Optional --- ### Forbes - How Covid-19 is transforming e-commerce - Published: 2020-04-28 - Modified: 2020-07-15 - URL: https://www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-transforming-e-commerce/#b49429c3544f - Translation Priorities: Optional --- ### CBS MoneywatchCovid-19 is changing how Americans spend — here's what we're buying - Published: 2020-04-28 - Modified: 2020-07-15 - URL: https://www.cbsnews.com/news/pandemic-buying-coronavirus-things-americans-are-buying/ - Translation Priorities: Optional --- ### ECO. Modern Essentials boosts customer engagement with SAP Emarsys - Published: 2020-04-28 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/eco-modern-essentials-boosts-customer-engagement-with-emarsys/ - Translation Priorities: Optional Wellness brand turns to SAP Emarsys to scale one-to-one personalization and drive predictable and profitable growth Sydney, Australia – 28 April 2020 — ECO. Modern Essentials, the Australian wellness brand specialising in 100% pure essential oils and blends, today announced a partnership with SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, to enhance the experience of its ecommerce customers in Australia and North America. Using SAP Emarsys’ fully integrated customer data platform, ECO. Modern Essentials will be able to unify data from all touchpoints with its direct customers in Australia and North America. By combining this data with SAP Emarsys’ marketer-friendly artificial intelligence, ECO. Modern Essentials plans to scale one-to-one personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. With SAP Emarsys’ proven, industry-specific customer engagement strategies, ECO. Modern Essentials will also be able to better forecast sales and make smarter operational decisions to drive predictable and profitable growth. Claire Mitchell, CEO and director at ECO. Modern Essentials, said: “We built the business on matching each customer with the best product to support their overall health and wellbeing needs. As we grew, we quickly realised we needed help to deliver true personalized omnichannel experiences at scale. SAP Emarsys will enable us to optimise the entire customer experience, while providing the data, insights and strategies we need to be able to forecast and make smart business decisions. ” Adam Ioakim, managing director, APAC, SAP Emarsys commented: “Our partnership will help the ECO.... --- ### E-Commerce Mag - Quelles sont les évolutions des transactions commerciales sur le web? - Published: 2020-04-27 - Modified: 2020-07-15 - URL: https://www.ecommercemag.fr/Thematique/retail-1220/Breves/Quelles-sont-evolutions-transactions-commerciales-web-349114.htm - Translation Priorities: Optional --- ### Internet Retailing – Coronavirus round-up: how shoppers are changing the way they buy, in updates from SAP Emarsys, Melody, Forter, IRI, Bloomreach and a new Edinburgh farmers’ market - Published: 2020-04-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/internet-retailingcoronavirus-round-up-how-shoppers-are-changing-the-way-they-buy-in-updates-from-emarsys-melody-forter-iri-bloomreach-and-a-new-edinburgh-farmers-market/ - Translation Priorities: Optional --- ### Shopify Plus - A look at changing consumer behavior trends - Published: 2020-04-24 - Modified: 2020-07-15 - URL: https://www.shopify.com/enterprise/consumer-behavior-trends - Translation Priorities: Optional --- ### The Week - Deliveries are the only thing I look forward to now - Published: 2020-04-23 - Modified: 2020-07-15 - URL: https://theweek.com/articles/910304/deliveries-are-only-thing-look-forward-now - Translation Priorities: Optional --- ### iStart - E-com up but headline figures don’t tell the full story - Published: 2020-04-23 - Modified: 2020-07-15 - URL: https://istart.com.au/news-items/ecommerce-sales-up-but-headline-figures-dont-tell-the-full-story/ - Translation Priorities: Optional --- ### Econsultancy - How is coronavirus impacting the retail industry? - Published: 2020-04-17 - Modified: 2020-07-15 - URL: https://econsultancy.com/how-is-coronavirus-impacting-the-retail-industry/ - Translation Priorities: Optional --- ### TechRepublic - Coronavirus: What business pros need to know - Published: 2020-04-13 - Modified: 2020-07-15 - URL: https://www.techrepublic.com/article/covid-19-what-business-pros-need-to-know/ - Translation Priorities: Optional --- ### Women's Wear Daily - As online apparel sales bounce back, overall retail outlook remains dim - Published: 2020-04-09 - Modified: 2020-07-15 - URL: https://wwd.com/business-news/retail/online-apparel-sales-1203557997/ - Translation Priorities: Optional --- ### Inside Retail - NZ COVID-19 has almost doubled e-commerce sales - Published: 2020-04-07 - Modified: 2020-07-15 - URL: https://insideretail.co.nz/2020/04/22/covid-19-has-almost-doubled-e-commerce-sales/ - Translation Priorities: Optional --- ### Fashion Network - UK luxe consumers are buying bags and sneakers online during crisis - report - Published: 2020-04-07 - Modified: 2020-07-15 - URL: https://us.fashionnetwork.com/news/Uk-luxe-consumers-are-buying-bags-and-sneakers-online-during-crisis-report,1205308.html - Translation Priorities: Optional --- ### Retail Times – Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, SAP Emarsys data shows - Published: 2020-04-03 - Modified: 2025-01-09 - URL: http://www.retailtimes.co.uk/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions-emarsys-data-shows/ - Translation Priorities: Optional --- ### Retail Technology Review - Chinese consumer spending online still declining despite lifts on Covid-19 restrictions, data shows - Published: 2020-04-03 - Modified: 2020-07-15 - URL: https://www.retailtechnologyreview.com/articles/2020/04/03/chinese-consumer-spending-online-still-declining-despite-lifts-on-covid-19-restrictions,-data-shows/ - Translation Priorities: Optional --- ### Digital Commerce 360US ecommerce sales rise 25% since beginning of March - Published: 2020-04-01 - Modified: 2020-07-15 - URL: https://www.digitalcommerce360.com/2020/04/01/us-ecommerce-sales-rise-25-since-beginning-of-march/ - Translation Priorities: Optional --- ### Digital Transactions - US e-commerce growth surges for many merchants amid the Covid-19 pandemic - Published: 2020-03-31 - Modified: 2020-07-15 - URL: http://www.digitaltransactions.net/u-s-e-commerce-growth-surges-for-many-merchants-amid-the-covid-19-pandemic/ - Translation Priorities: Optional --- ### Relation Client Mag - Infographics: Customer engagement at a glance - Published: 2020-03-30 - Modified: 2020-07-15 - URL: https://www.relationclientmag.fr/Thematique/customer-marketing-1251/Infographies/engagement-client-348355.htm - Translation Priorities: Optional --- ### Comarketingnews - Infographics : How engaging is your customer engagement? - Published: 2020-03-26 - Modified: 2020-07-15 - URL: https://comarketing-news.fr/infographie-a-quel-point-votre-engagement-client-est-il-engageant/ - Translation Priorities: Optional --- ### Three Real-world Ways AI powers Omnichannel Marketing - Published: 2020-03-13 - Modified: 2020-07-15 - URL: https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut - Translation Priorities: Optional --- ### Retail Biz - Forever New delivers more personalised customer experiences - Published: 2020-03-04 - Modified: 2020-07-15 - URL: https://www.digitaldoughnut.com/articles/2020/march-2020/three-real-world-ways-ai-powers-omnichannel?feed=Articles-Digital-Doughnut - Translation Priorities: Optional --- ### Planet Cards affine sa connaissance client pour percer sur le marché de la photo avec SAP Emarsys > PUMA sets sights on new personal best for customer engagement with SAP Emarsys. - Published: 2020-03-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/planet-cards-affine-sa-connaissance-client-pour-percer-sur-le-marche-de-la-photo-avec-emarsys/ Le spécialiste français sur le marché de la carterie personnalisée mise sur un marketing omnicanal intégré pour diversifier son expertise Levallois-Perret – le 3 mars 2020 – SAP Emarsys, la seule plateforme d’engagement client omnicanal, conçue dans le but d’améliorer les résultats commerciaux des entreprises, officialise sa collaboration avec Planet Cards, le spécialiste de la carterie personnalisée. L’accompagnement via SAP Emarsys permettra à Planet Cards de produire des résultats commerciaux tangibles, pour une croissance de chiffre d’affaires prévisible et rentable. Ce partenariat vise également à renforcer la présence de l’entreprise sur le secteur de la photo, et à fidéliser la clientèle existante de Planet Cards, tout en attirant de nouveaux clients. Planet Cards est un « pure player » e-commerce dont le métier de rendre mémorables les moments de vie clés de ses clients, tels que les naissances, les mariages, les fêtes de fin d’année, les célébrations d’anniversaires. Depuis sa création en 2004, le groupe s’est déployé à l’international que ce soit en Allemagne, Italie, Espagne et Royaume-Uni. Avec un chiffre d’affaires annuel qui avoisine 20 millions d’euros, réalisé principalement sur le segment de la « carterie personnalisée » (faire-part, cartes de remerciements, ... ) et plus récemment sur le segment des « produits photos personnalisés » (livres et calendriers photos, photos sur toile, ... ). Julien Maquaire, Directeur Marketing et E-Commerce chez Planet Cards, indique : « Nous souhaitons construire de manière intelligente des programmes automatisés, ainsi que des outils de « datamining » et de connaissance client. Notre... --- ### Press Release: SAP Emarsys powers a Forever New customer personalisation strategy > PUMA sets sights on new personal best for customer engagement with SAP Emarsys. - Published: 2020-03-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-powers-a-forever-new-customer-personalisation-strategy/ - Translation Priorities: Optional Australian women’s fashion retailer automates 12% of online revenue Sydney, Australia, 27 February 2020 - SAP Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, today announces the results of its partnership with Australian women’s fashion retailer Forever New. More than 12% of Forever New’s online revenue is now automated, generated from 14 customer journeys created in the SAP Emarsys platform that deliver a personalized, seamless omnichannel experiences for its customers. With more than 86 stores in Australia and 200 overseas, Forever New turned to SAP Emarsys in early 2018 to help scale and deliver genuinely personalized customer experiences to build and retain trusted, loyal and long-lasting customer relationships. A fully integrated Customer Data Platform has allowed Forever New to deliver a unique experience every time a customer shops, leveraging SAP Emarsys’ built-in email, SMS, web and social media tools to streamline and personalize experiences for customers across all channels. Forever New has also opted for SAP Emarsys’ customer intelligence module to unify customer data and categorise it into smart segments for automated marketing. Forever New has witnessed significant growth from its email marketing (60%) and CRM advertising (70%) over the last six months as a direct result of its ability to segment its data and run targeted campaigns. “With SAP Emarsys, we’ve been able to unify multi-channel customer data, honing in on specific customers across every channel,” said Carolyn Mackenzie, Managing Director, Forever New. “Harnessing the power of automation and artificial intelligence to drive efficiencies and... --- ### PUMA: Individualisiertes Omnichannel Customer Engagement mit SAP Emarsys > Mithilfe der vollständig integrierten Customer Data Platform (CDP) von SAP Emarsys vereinheitlicht PUMA Daten aus allen Kunden-Touchpoints in Nordamerika und Europa. - Published: 2020-02-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/puma-individualisiertes-omnichannel-customer-engagement-mit-emarsys/ - Translation Priorities: Optional Globale Sport- und Lifestyle-Marke verbindet Customer Journey über alle Kanäle mithilfe der KI-gestützten Marketing-Plattform von SAP Emarsys Berlin/London, 25. Februar 2020 – PUMA, eine der weltweit führenden Sportmarken, arbeitet im Rahmen einer globalen Partnerschaft ab sofort mit SAP Emarsys, der weltweit einzigen Omnichannel Customer Engagement Plattform für optimale Unternehmensergebnisse. Mit der SAP Emarsys-Plattform kann PUMA künftig seine Kunden noch individueller ansprechen – über verschiedene Kanäle hinweg und am Point of Sale (POS). Mithilfe der vollständig integrierten Customer Data Platform (CDP) von SAP Emarsys vereinheitlicht PUMA Daten aus allen Kunden-Touchpoints in Nordamerika und Europa. Dieser umfassende Datensatz wird mit den Echtzeit-Interaktionen in digitalen Kanälen, mehr als 100 Ladengeschäften weltweit und anderen analogen Touchpoints kombiniert. Dies ermöglicht intelligentere Kundenansprache und unterstützt das Wachstum des breiten Sport- und Lifestyle-Angebots von PUMA. Mit der KI-gestützten Omnichannel-Marketing-Plattform von SAP Emarsys können Marketer ihre Kunden sehr einfach und effizient individuell ansprechen und so das Customer Engagement steigern. Dies verbessert messbar die Geschäftsergebnisse der Marke und schafft gleichzeitig echte personalisierte, ergebnisorientierte Einkaufserlebnisse für PUMA-Kunden – egal, wie und wo sie einkaufen möchten. Dies führt zu einer verbesserten Kundenbindung und Loyalität. Rick Almeida, Vice President, E-Commerce bei PUMA North America, erläutert: „Wir wollen eine relevante und wirkungsvolle Kommunikation mit unseren Kunden, die ihr Interesse weckt, einen Mehrwert schafft und die Kundenbindung stärkt. Mit SAP Emarsys gewinnen wir tiefere Einblicke in das Verbraucherverhalten, indem wir branchenspezifische Analysen und Use Cases zusammen mit KI- und Automatisierungsfunktionen nutzen. Wir erzielen damit messbare und skalierbare Geschäftsergebnisse. “ Sara Richter, CMO von SAP... --- ### Retail Technology - PUMA pounces on personalisation - Published: 2020-02-25 - Modified: 2020-07-15 - URL: https://www.retailtechnology.co.uk/news/7159/puma-pounces-on-personalisation/ - Translation Priorities: Optional --- ### Press Release: PUMA met le cap sur une maximisation de l’engagement client avec SAP Emarsys. > PUMA met le cap sur une maximisation de l’engagement client avec SAP Emarsys - Published: 2020-02-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/puma/ - Translation Priorities: Optional La marque internationale dédiée au sport s’équipe d’une plateforme de marketing alimentée par l’IA pour offrir à ses clients une expérience connectée et omnicanale. Levallois-Perret – le 24 février 2020 – PUMA, l’une des plus grandes marques de sport à l’échelle mondiale, officialise aujourd’hui sa collaboration à l’échelle mondiale avec SAP Emarsys, la seule plateforme omnicanale d’engagement client, conçue dans le but d’améliorer les performances des entreprises et de mettre en place des actions de communication client uniques et personnalisées, à travers différents canaux et points de vente. Grâce à la plateforme de données clients entièrement intégrée d’SAP Emarsys, PUMA sera en mesure d’unifier les données des consommateurs nord-américains et européens. En combinant ce riche panel de données avec des interactions en temps réel captées sur les canaux digitaux, ou depuis une centaine de magasins dans le monde ainsi que d’autres points de contact physiques, SAP Emarsys permettra de susciter plus d’engagement, de manière plus intelligente et au final, cela servira la croissance de PUMA et de sa large gamme de produits sportifs et lifestyle. La plateforme marketing omnicanale alimentée par l’IA que propose SAP Emarsys assurera un meilleur suivi de l’engagement client, permettant aux marqueteurs de profiter pleinement des avantages d’interactions individualisées. Par ailleurs, la marque bénéficiera de résultats mesurables optimisés, le tout en offrant une expérience réellement personnalisée aux clients de PUMA, ayant bien à l’esprit le fait de rester orienté « résultats », que ce soit au niveau des achats, de la rétention client ou de la fidélisation. Rick Almeida,... --- ### MarTech Series – PUMA sets sights on new personal best for customer engagement with SAP Emarsys - Published: 2020-02-24 - Modified: 2025-01-09 - URL: https://martechseries.com/analytics/customer-data-platforms/puma-sets-sights-new-personal-best-customer-engagement-emarsys/ - Translation Priorities: Optional --- ### Press Release: PUMA sets sights on new personal best for customer engagement with SAP Emarsys > PUMA sets sights on new personal best for customer engagement with SAP Emarsys. - Published: 2020-02-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/puma-sets-sights-on-new-personal-best-for-customer-engagement-with-emarsys/ - Translation Priorities: Optional Global sports brand harnesses new AI-powered marketing platform to connect the customer journey across all channels London, UK – 24th February 2020 - PUMA, one of the world’s leading sports brands, has today announced a global partnership with SAP Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale. Using SAP Emarsys’s fully integrated customer data platform, PUMA will be able to unify data from all consumer touchpoints throughout North America and Europe. By combining this rich data set with real-time interactions captured across digital channels, 100+ stores worldwide and other touchpoints offline, SAP Emarsys will drive more intelligent engagement and, as a result, profitable growth for PUMA’s vast range of sports performance and lifestyle products. SAP Emarsys’s AI-powered omnichannel marketing platform will scale customer engagement to place the benefits of one-on-one interactions at the fingertips of marketers, optimizing measurable business results for the brand while creating genuinely personalized, outcome-driven journeys for PUMA customers however they decide to shop, leading to greater retention and loyalty. Rick Almeida, vice president, ecommerce at PUMA North America, commented, “We want to provide relevant and impactful communications that prompt customer interest, add value and drive real engagement that fosters relationships. SAP Emarsys enables us to generate deeper insights into consumer behaviors, using industry-specific analytics and use cases alongside its AI and automation capabilities to drive measurable business results at scale. ” Sara Richter, CMO,... --- ### Dynamic Business - Let's Talk: Artifical Intelligence - Published: 2020-01-29 - Modified: 2020-07-15 - URL: https://dynamicbusiness.com.au/featured/lets-talk-artificial-intelligence.html - Translation Priorities: Optional --- ### E-marketing - Marketing trends 2020 n°2 : the challenge of content promotion - Published: 2020-01-14 - Modified: 2020-07-15 - URL: https://emarsystest.com/?post_type=news&p=38079 - Translation Priorities: Optional --- ### Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences > Press Release: Total Tools chooses SAP Emarsys to power truly personalised customer experiences - Published: 2019-12-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/total-tools-chooses-emarsys-to-power-truly-personalised-customer-experiences/ - Translation Priorities: Optional Australian professional tool retailer selects SAP Emarsys retail marketing platform to deliver results in days, not months Sydney, Australia, 3 December 2019 – SAP Emarsys, the world’s first marketing platform with ready to activate industry solutions that deliver results fast, today announces professional tool retailer Total Tools has chosen its retail marketing platform to deliver personalised, omnichannel customer experiences. From humble beginnings, Total Tools has become Australia’s leading professional tool retailer, growing every year since it was founded in 1989. With 81 stores nation-wide and an online store boasting more than 20,000 products, Total Tools puts both the customer and brand experience at the centre of its operations. However, the retail industry is facing challenges, including the rising cost of rent, increased competition and digital and retail silos. To continue to build on its success to-date, Total Tools has chosen SAP Emarsys’ industry specific solution, built on two decades of retail best practices, to enable its customers to move seamlessly across channels, leveraging digital to drive incremental store sales, and vice versa. “At Total Tools, we know tools and pride ourselves on offering tailored product recommendations, professional advice and service with knowledge unrivalled in the industry. As such, we’re always looking for innovative ways to improve our customers’ experiences,” said Darren Gunton, CMO, Total Tools. “We knew we needed a new marketing platform to support our growth. However, we didn’t want to implement a platform, only to find that we also needed to invest in additional resources and tools to make... --- ### PRESSEMITTEILUNG: SAP Emarsys führend im Bereich „Cross Channel Campaign Management (CCCM) - Published: 2019-11-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/pressemitteilung-emarsys-fuehrend-im-bereich-cross-channel-campaign-management-cccm/ - Translation Priorities: Optional SAP Emarsys, das weltweit größte unabhängige Marketing-Plattform-Unternehmen, ist „Leader“ im Bericht „The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms), Q4 2019“. Das unabhängige Marktforschungsunternehmen bestätigt SAP Emarsys eine Top-Positionierung in den Bereichen „Strategie“, „Marktpräsenz“ und „Aktuelles Angebot“. Insgesamt kommt SAP Emarsys auf die höchstmögliche Bewertung in 22 Kriterien. Als Gründe werden unter anderem die branchenorientierten AI-Marketing-Tools von SAP Emarsys angeführt. Außerdem unterscheide sich SAP Emarsys laut Bericht durch ein umfassendes CCCM-Angebot, das eine Customer Data Platform (CDP) sowie Omnichannel-Automatisierung für E-Mail-, Mobil-, Web- und Offline-Kanäle umfasst. Forrester würdigt zudem, dass SAP Emarsys über die größte CCCM-Installationsbasis unter den betrachteten Unternehmen verfügt. Im Vergleich zu den anderen Anbietern decke SAP Emarsys außerdem breitere geografische und vertikale Anwendungsspektren ab. SAP Emarsys bietet ein vollständiges Customer Lifecycle Marketing und AI-basierte Kampagnenempfehlungen für marketingtreibende Unternehmen in Retail und eCommerce, wobei sich aktuell weitere Branchen in der Entwicklung befinden. Der Bericht empfiehlt: „B2C-Marketer, die Kampagnen zur Kundengewinnung und -bindung sowie Loyalitätsprogramme personalisiert über einen vielfältigen Kanalmix ausspielen, sollten SAP Emarsys in ihren Auswahlprozess aufnehmen“. Ein Referenzkunde von SAP Emarsys bestätigte Forrester, dass „sowohl das Datenmanagement als auch die Kampagnenautomatisierung mit SAP Emarsys sehr überzeugend sind“. Zudem schätze der Kunde den Zugang zu einem dedizierten, für ihn zuständigen Customer Success Manager, der über die notwendige Branchenexpertise verfüge, um ihn bestmöglich in seinem Business zu unterstützen. „Wir wachsen stetig und sind in wichtigen Branchen-Reports als ein führendes MarTech-Unternehmen positioniert. Wir freuen uns sehr, dass Forrester unsere Expertise und unsere richtungsweisenden Innovationen, die verlässliche Bereitstellung unserer Lösung... --- ### SAP Emarsys nommé leader en gestion de campagnes multicanales par un institut de recherche indépendant - Published: 2019-11-20 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/emarsys-nomme-leader-en-gestion-de-campagnes-multicanales-par-un-institut-de-recherche-independant/ - Translation Priorities: Optional Grâce à ses bons résultats, SAP Emarsys se classe au premier rang dans les catégories : stratégie, notoriété sur le marché et offre actuelle Levallois-Perret, France – le 20 novembre 2019 – SAP Emarsys, la plateforme marketing qui permet de délivrer des campagnes d’engagement client efficaces et d’obtenir des résultats rapides, annonce avoir été nommé leader dans le rapport récemment publié et intitulé The Forrester Wave, gestion de campagnes multicanales, ( Cross Channel Campaign Management ou CCCM ) sur le dernier trimestre 2019. Dans le rapport, l’institut Forrester attribue à SAP Emarsys la plus haute distinction dans les catégories stratégie, notoriété sur le marché et offre actuelle, obtenant la plus haute note possible dans 22 critères. SAP Emarsys est présentée comme une plateforme marketing basée sur l’IA adaptable à chaque secteur et note également qu’elle permet de se différencier des autres acteurs par son offre complète de CCCM, avec à la clef une plateforme de données clients et de l’automatisation sur tous les canaux (e-mails, mobile, Internet et le offline). L’institut indépendant de recherche reconnaît également qu’SAP Emarsys possède la plus grande base installée de CCCM et salue son étendue géographique mais aussi la richesse verticale de son offre, par comparaison à d’autres fournisseurs. D’après le rapport, la force d’SAP Emarsys est « d’offrir des solutions de marketing tout au long du cycle de vie du client et des recommandations pour les campagnes basées sur l’IA pour les marketeurs du secteur du retail et du e-commerce notamment, mais aussi pour d’autres secteurs.... --- ### Press Release: SAP Emarsys Named a Leader in Cross Channel Campaign Management by Independent Research Firm - Published: 2019-11-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/news-emarsys-named-a-leader-in-cross-channel-campaign-management-by-independent-research-firm/ - Translation Priorities: Optional SAP Emarsys top-ranked in the strategy, market presence and current offering categories based on its scores LONDON, U. K. – November 19, 2019 – SAP Emarsys, a powerful marketing platform that accelerates customer engagement strategies to deliver rapid business outcomes, announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms), Q4 2019. In the report, Forrester gives SAP Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites SAP Emarsys' industry-focused AI marketing tools and also noting that it differentiates with a comprehensive offering for CCCM, that features a customer data platform and omnichannel automation, including email, mobile, web and offline channels. The independent research firm also recognizes that SAP Emarsys boasts the largest CCCM install base within the study and covers broader geographic and vertical spectra compared to the other evaluated vendors. According to the report, “SAP Emarsys offers full customer lifecycle marketing and AI-based campaign recommendations for marketers in the retail and eCommerce sectors, with more industries included in its roadmap. B2C marketers looking to personalize acquisition, retention, and loyalty campaigns across a diverse mix of channels should consider SAP Emarsys. ” One SAP Emarsys reference told Forrester that “both the data management and campaign automation with SAP Emarsys have been amazing,” and he added his appreciation for a local customer success manager “who has vertical-specific expertise to support our business. ” “As we... --- ### SAP Emarsys Recognizes Top 8 Partners for Their Contributions to Client Success - Published: 2019-11-13 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-partner-success/ - Translation Priorities: Optional Since launching its partner program three years ago, SAP Emarsys has been recognizing a select group of partners for their outstanding contributions to customer success. Now in its third year, the SAP Emarsys Partner Awards program highlights an exclusive group of eight partners globally. “We decided to simplify this year’s Partner Awards and focus our selection closely on partners having demonstrated a clear commitment to client success. We operate in a crowded space but I believe it’s vital to continue to recognize the enormous value our partners are adding to our clients,” Dave Littlechild, Global Head of Partnerships and Alliances, SAP Emarsys. This year’s award recipients include: Astound Commerceb. telligent GmbH & Co. KGBounceXbrandung GmbH & Co. KGCohereOneeWaveGorilla GroupVisma Digital Commerce Upon hearing the news, Brielle Valle, Senior Director, Strategic Alliances at BounceX said: “Strong partnerships derive from sound business practices. It’s refreshing to have a dynamic where the goals not only support our customers but enable innovation among our organizations. ” For more info on SAP Emarsys partners, visit emarsystest. com/partners or contact our team at partner-marketing@emarsystest. com --- ### PRESS RELEASE: SAP Emarsys FFC verified for its Marketing Automation Offering - Published: 2019-10-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/news-emarsys-ffc-verified-for-its-marketing-automation-offering/ - Translation Priorities: Optional Given by FitForCommerce (FFC), a leading e-commerce consultancy, FFC Verification is a process that evaluates and validates e-commerce technology provider claims about their offerings  SAP Emarsys Indianapolis, US and London, UK – 23rd, October, 2019: SAP Emarsys, the world’s first marketing platform with ready to activate industry solutions that deliver results fast, today announces it has received FitForCommerce (FFC )Verification. SAP Emarsys’ real-time marketing automation platform allows you to run all aspects of a marketing strategy with ease, from the first welcome notification to complex multi-step programs across all channels. It allows marketers to design and create intelligent programs that take care of customer engagement so they can spend more time focusing on the higher value tasks of strategy, content, and creative. Brands that have chosen to partner with SAP Emarsys include eBay, Replacements Inc. Charbroil, World Remit and Orlebar Brown. FFC Verification is a structured evaluation process by which a certified analyst reviews claims and proof points for pre-defined features and capabilities important to an e-commerce website and business. In passing the FitForCommerce Verified evaluation process, SAP Emarsys has received a “seal” of approval on ecommerceknowhow. com, a comprehensive directory of solutions providers.   Over the summer months, an FFC Analyst visited the SAP Emarsys office in Indianapolis and conducted a rigorous evaluation of our Marketing Automation platform. The evaluation focused on the features of the solution, and included a pre-defined checklist of capabilities as well as a full product demonstration.  SAP Emarsys passed the evaluation, and is now officially FFC Verified as a marketing automation provider for the next year.   FitForCommerce works with retail businesses as well as e-commerce solutions providers, helping retailers to improve operations and find their “best fit” technology solutions. In the e-commerce space, retailers are... --- ### PRESS RELEASE: BounceX & SAP Emarsys Announce Strategic Technology Partnership To Turbocharge Time-to-Value for Marketers - Published: 2019-10-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/bouncex-emarsys-announce-strategic-technology-partnership-to-turbocharge-time-to-value-for-marketers/ - Translation Priorities: Optional The expanded partnership allows the two companies to drive even more revenue growth for their mutual clients using robust identification capabilities that generate high-converting marketing campaigns New York, NY, USA & London, UK: (02 October 2019) – BounceX, a category leader in device identity resolution, today announced an expanded partnership with another leading marketing company, SAP Emarsys, the world’s first marketing platform with ready-to-activate, industry-specific solutions. The announcement includes a strategic integration that combines BounceX’s ability to identify anonymous traffic with SAP Emarsys’ AI-powered personalization and turnkey, natively embedded strategies and tactics. The integration supports profitable revenue growth through intelligent acquisition tactics and connected customer journeys for their mutual clients like Tumi, Swatch and eBags, among many others. SAP Emarsys and BounceX work together to help marketers acquire new customers and drive significant value in addressable digital channels. BounceX identifies anonymous traffic onsite, behaviourally captures key identifiers, and informs SAP Emarsys’ marketing automation platform—allowing marketers to generate high-converting campaigns that will achieve business goals quicker. Through the partnership’s API, BounceX campaign results will seamlessly flow back to SAP Emarsys, giving clients access to holistic performance results. The integration also gives marketers more insight over the consumer journey by empowering them with control over the frequency of messaging, channels of engagement and suppressions. “This new integration is a huge win, not only for BounceX and SAP Emarsys, but for all of our customers,” said AJ Nelson, VP of Strategic Alliances & Growth Initiatives at BounceX. “Together, we can take better technology... --- ### Plattform von SAP Emarsys im Leader Quadrant für Personalization Engines - Published: 2019-09-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/pressemitteilung-gartner-positioniert-ki-marketing-plattform-von-emarsys-im-leader-quadrant-fuer-personalization-engines/ - Translation Priorities: Optional Gartner positioniert KI-Marketing-Plattform von SAP Emarsys im Leader Quadrant für Personalization Engines. Berlin, 12. 7. 2019 – SAP Emarsys, die weltweit erste Marketing-Plattform mit branchenspezifischen Lösungen, die innerhalb von Tagen – nicht Monaten – Ergebnisse liefert, ist im Gartner Magic Quadrant für Personalization Engines von Juli 2019 als Leader ausgezeichnet worden. SAP Emarsys setzt sich mit seiner ausgefeilten Personalisierungslösung gegenüber Wettbewerbern durch. Sie ist KI-fähig und kann nahtlos für Omnichannel-Kampagnen implementiert werden. SAP Emarsys wird in dem Bericht für seinen Kunden-Support in technischen und nicht-technischen Teams sowie für die Unterstützung beim unternehmensweiten Onboarding-Prozess der Lösung bei Kunden ausgezeichnet. Mehr Details zum Bericht und den Ergebnissen finden Sie in der englischen Pressemitteilung von SAP Emarsys. --- ### PRESSEMITTEILUNG: SAP Emarsys stellt erstes branchenspezifisches Benchmarking-Tool für Marketer vor - Published: 2019-09-11 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/press-release/pressemitteilung-emarsys-stellt-erstes-branchenspezifisches-benchmarking-tool-fuer-marketer-vor/ - Translation Priorities: Optional Das Marketing Plattform Unternehmen SAP Emarsys ermöglicht es Marketern, branchenübergreifend innerhalb von Tagen – nicht Monaten – Ergebnisse zu liefern. Mit Benchmarketing. io präsentiert das Unternehmen das erste branchenspezifische Benchmarking-Tool für digitales Marketing. Berlin, 15. 07. 2019: Das Marketing Plattform Unternehmen SAP Emarsys ermöglicht es Marketern, branchenübergreifend innerhalb von Tagen – nicht Monaten – Ergebnisse zu liefern. Mit Benchmarketing. io präsentiert das Unternehmen das erste branchenspezifische Benchmarking-Tool für digitales Marketing. Das neue Benchmarking-Tool eignet sich nicht nur für Channel-Manager, sondern auch für strategische E-Commerce Marketer. Es ermöglicht Zugriff auf operative und kanalbezogene KPIs, wie Öffnungsraten oder Klickraten, aber auch auf strategische KPIs, die für das ganze Unternehmen relevant sind. Dazu gehören Kenngrößen wie der Lifetime Value, der durchschnittliche Bestellwert oder die Kauffrequenz. Die Lösung basiert auf zwanzig Jahren Erfahrung mit DSGVO-konformen E-Commerce- und Einzelhandelsdaten realer Kunden, die ihre Ziele mit der SAP Emarsys Plattform bereits erreicht haben. Das Tool hilft dabei, zu verstehen, welche KPIs notwendig sind, um Geschäftsziele zu erreichen. Mit nur wenigen Klicks können Marketer sehen, welche Taktiken zuletzt am effektivsten waren und an welchen Strategien sie arbeiten sollten, um übergeordnete Geschäftsziele zu erreichen. Intuitiver Aufbau, schnelle Ergebnisse Vier Dashboards – Essential Metrics, Revenue Growth Strategies, Customer Growth Strategies, Channels Metrics – ermöglichen es Marketern, KPIs zu identifizieren, die sich auf Geschäftsziele wie Umsatzwachstum oder Kundenwachstum auswirken. Auf der intuitiv aufgebauten Oberfläche können sie die verschiedenen Unternehmensziele anwählen, die entsprechenden verknüpften Strategien einsehen und die besten Taktiken auswählen – einfach per Mausklick. Die Aufteilung in die vier Dashboards... --- ### La plateforme marketing IA de SAP Emarsys positionnée parmi les Leaders dans le Magic Quadrant du Gartner pour la catégorie “Personalization Engines” - Published: 2019-07-26 - Modified: 2025-01-09 - URL: https://emarsystest.com/fr/press-release/la-plateforme-marketing-ia-demarsys-positionnee-parmi-les-leaders-dans-le-magic-quadrant-du-gartner-pour-la-categorie-personalization-engines/ - Translation Priorities: Optional SAP Emarsys AI Marketing Platform, dédiée aux professionnels du marketing apparait pour la seconde année consécutive au classement Magic Quadrant du Gartner dans la catégorie « Personalization Engines ». Levallois-Perret, le 26 juillet 2019 – SAP Emarsys, la première plateforme marketing au monde avec des solutions sectorielles clés en main générant des résultats en quelques jours et non quelques mois, annonce avoir été reconnue par Gartner comme un leader des solutions de personnalisation dans le rapport Magic Quadrant du Gartner de juillet 2019*. La plateforme marketing d’SAP Emarsys réussit à dépasser les fournisseurs de solutions dédiées avec un moteur qui permet une connexion transparente avec une exécution omnicanale et utilisant des fonctionnalités issues de l’intelligence artificielle. Pour la deuxième année consécutive, le rapport de Gartner évalue les fournisseurs en fonction de leur capacité d’exécution et de la globalité de leur approche. Les moteurs ou solutions de personnalisation sont définis par Gartner comme « des logiciels qui, en fonction des utilisateurs en présence, sélectionnent, adaptent et diffusent des messages tels que du contenu, des offres et différents niveaux d’interactions via des canaux numériques et ce, pour trois types d’utilisation : le marketing, le commerce numérique et l’expérience client (CX) ». La plateforme SAP Emarsys est saluée dans le rapport pour son soutien efficace à la fois aux équipes techniques et non techniques et pour son aide aux clients. L’adoption de la solution est favorisée notamment grâce à des fonctions comme l’intégration de données en libre-service avec la possibilité de corriger les... --- ### PRESS RELEASE: SAP Emarsys Named a Leader in the 2019 Gartner Magic Quadrant for Personalization Engines - Published: 2019-07-12 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-ai-marketing-platform-positioned-in-leaders-quadrant-of-gartners-magic-quadrant-for-personalization-engines-outplaying-pureplay-providers-recognized-for-balanced-support-in-both-tech/ - Translation Priorities: Optional SAP Emarsys jumps from the Challengers Quadrant in 2018 to the Leaders Quadrant in 2019 among what we consider major industry players LONDON, U. K. – July 12, 2019 – SAP Emarsys, the world’s first marketing platform with ready-to-activate industry solutions delivering results in days, today announces it has been recognized as a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines report. Now in its second year, the report evaluates vendors based on their ability to execute and completeness of vision. According to the the report, Gartner defines personalization engines as “software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX). ” SAP Emarsys provides an impact ready AI platform to help scale your business beyond human capabilities. Unlike any other technology, SAP Emarsys has turned 15 years of driving best practice for its thousands of customers into turnkey solutions tailored to the industry specific needs and commercial objectives of marketers from retail, eCommerce, travel and finance sectors. The wisdom lies in this knowledge layer which presents ready to activate marketing tactics such as purchase frequency or average order value based on use cases proven to influence business goals such as revenue or customer growth. Gartner states in the report, “Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening... --- ### PRESS RELEASE: SAP Emarsys Introduces a Complimentary Benchmark Tool That Helps Marketers Identify the KPIs Which Matter Most - Published: 2019-07-10 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/news-emarsys-introduces-a-complimentary-benchmark-tool-that-helps-marketers-identify-the-kpis-which-matter-most/ - Translation Priorities: Optional Benchmarketing. io is the next generation of benchmarking tools designed for strategic marketers    Indianapolis, USA & London, UK - 10 July, 2019: SAP Emarsys, the marketing platform with ready to activate industry solutions delivering results in days, not months announces the first sector-specific benchmark tool for marketing – Benchmarketing. io.   Free to use, Benchmarketing. io is a new kind of benchmarking tool meant for strategic e-commerce marketers, NOT just channel managers. Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, this tool gives access to the strategic KPIs that make an immediate impact on your business, not only open rates or click-through rates, but around stratagems such as lifetime value, average order value and purchase frequency.   Built on two decades of GDPR compliant e-commerce and retail data from real customers who have achieved their goals with SAP Emarsys, Benchmarketing. io helps you understand what KPIs align to business goals and will show you how you can make an impact on the business by identifying opportunities for improvement at a strategic level.   Benchmarketing. io is only available for the e-commerce vertical at this time, with plans to release versions for other industries including retail and travel. More than just an index of metrics, Benchmarketing. io provides a methodology for identifying the strategies that positively impact your business objectives and tie them to the tactics that can deliver those results. In this way it connects your marketing day-to-day activities to company goals. The Advisor... --- ### PRESS RELEASE: Fashion Days Creates Alchemy with AI and Evocative Video Marketing from SAP Emarsys and Playable - Published: 2019-06-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/fashion-days-creates-alchemy-with-ai-and-evocative-video-marketing-from-emarsys-and-playable/ - Translation Priorities: Optional Strategic partnership enables leading Central & Eastern Europe online fashion retailer to achieve growth through its key marketing channel with Playable’s video marketing service and SAP Emarsys AI powered marketing solution London, UK; Bucharest, Romania; Melbourne, Australia: 25 June, 2019: Leading online fashion retailer Fashion Days credits SAP Emarsys AI marketing and data driven video marketing specialist, Playable for driving response, improving engagement and increasing sales of its 1M image conscious customer base. Today, Fashion Days has achieved its core objective of improving personalisation and introducing more animation better suited for brand-led fashion content, all within three months of implementation, to deliver an unprecedented 19% CTR from assets like its newsletter alone. Another objective was to improve SEO and place higher in website rankings. Following the addition of video features together with improved precision and relevance, Fashion Days has been able to broker new partnerships resulting in their email campaigns placing the channel in the top 5 among all traffic sources. Before bringing Playable and SAP Emarsys into the mix, Fashion Days was only able to send generic messages by email. Its creative assets comprised a few modest GIFs and the idea of being able to send video content in its newsletter, one of its most important marketing channels was inconceivable. Raluca Pirjol, Digital Marketing Specialist at Fashion Days said: “The biggest challenge in online fashion retail is that the user cannot touch or see the articles, which is a big disadvantage in sales and having this video content option... --- ### PRESS RELEASE: Orlebar Brown totally transforms digital marketing in less than 6 months with SAP Emarsys to put customers at the centre of the brand experience - Published: 2019-05-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/news-orlebar-brown-totally-transforms-digital-marketing-in-less-than-6-months-with-emarsys-to-put-customers-at-the-centre-of-the-brand-experience/ - Translation Priorities: Optional The premium tailored mens swimwear retailer has been able to build intimacy at scale leading to a substantial increase in overall customer life-time value London, U. K – 22 May 2019 – Orlebar Brown has overhauled its personalisation marketing strategy to firmly put customers first, through accelerated digital transformation with SAP Emarsys, the only marketing platform that knows your industry. Already the move has produced a 20% increase in online revenue from less than 3% of campaigns, thanks to an enriched Single Customer View. Being able to land targeted offers and messages in the right communication channel with precision and relevance has resulted in favourable commercial performance indicators, with figures well above the bench line. Retention campaigns for instance have seen open rates rise by 40% on average, with Abandon Cart alone leading to an almost 10% increase in conversions. Having only started using SAP Emarsys’ marketing automation and personalisation 6 short months ago, Orlebar Brown has already graduated from executing simple transactional mailings to deliver much more mature, multi-step, multi-channel programs that not only bring more interactions for the brand than its previous weekly campaigns, but also improve customer satisfaction. Orlebar Brown wanted its customers to feel like they had made a real effort in getting to know them – only then would they perceive personalised offers as part of an improved overall experience. Rich customer data and advanced profiling capabilities enabled by SAP Emarsys, allowed the company to understand where and how customers engaged, and can now make... --- ### PRESS RELEASE: SAP Emarsys launches new solutions for Australian marketers embedded with industry specific knowledge - Published: 2019-03-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-new-solutions-for-australian-marketers-embedded-with-industry-specific-knowledge/ - Translation Priorities: Optional Australian retailer City Beach an early adopter of SAP Emarsys’ new Retail solution will benefit from natively integrated, proven retail strategies and tactics that are easily adopted, and driving results within days Sydney, Australia, 18 March 2019 – SAP Emarsys, the only marketing platform that knows your industry, announces its new turnkey solutions embedded with industry-specific knowledge, are available to e-commerce and retail marketers in Australia and New Zealand. The new SAP Emarsys marketing platform—the most significant overhaul of its software since inception—heralds the company’s move away from the ‘technology toolbox’ model to a more proactive solution with ready-to-deploy strategies and tactics aligned to an organisation’s high-level objectives. “The rising expectations of consumers has led marketers to turn to technology for help in delivering true one-to-one personalisation, scaled across multiple channels,” said Heath Barlow, SAP Emarsys’ Market Lead, Australia and New Zealand. “However, as technology capabilities and the options available to marketers have increased, practitioners have become overwhelmed—to the point where many marketers are not using the very solutions designed to help them reach their full potential. With our new solutions embedded with industry-specific knowledge and proven strategies and tactics, we hope to close this adoption gap, and empower marketers to be successful. ” SAP Emarsys’ data suggests complexity driven by technology is a huge issue, with a third of queries received by support teams appearing to have been caused by what the organisation is referring to as ‘empty software’. Empty Software happens when a business purchases technology based on... --- ### PRESS RELEASE: Persado and SAP Emarsys announce strategic partnership to give marketers seamless, data-driven creative and campaign automation, driving a 37 percent uplift on average in CTR for Happy Socks - Published: 2019-02-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/persado-and-emarsys-announce-strategic-partnership-to-give-marketers-seamless-data-driven-creative-and-campaign-automation-driving-a-37-percent-uplift-on-average-in-ctr-for-happy-socks/ - Translation Priorities: Optional Joint customers will have access to Persado’s AI-powered language analysis alongside SAP Emarsys’ industry specific marketing solutions NEW YORK AND LONDON, February 27, 2019 –– Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today announced a strategic partnership with SAP Emarsys, the only marketing platform that knows your industry. The integration combines Persado’s revolutionary platform for generating data-driven creative at scale, with SAP Emarsys’ unmatched turnkey marketing solutions that support profitable revenue growth through smarter acquisition. Joint Persado and SAP Emarsys customers will now be able to generate, test and serve their marketing campaigns in minutes –– a fraction of the time of a traditional setup. Through the partnership’s API, campaign results will seamlessly flow back into Persado, giving clients access to quantitative and qualitative analysis on the variables that impact performance. Happy Socks, a leading international and fashion-forward brand, turned to Persado and SAP Emarsys to differentiate themselves during the most competitive marketing day of the year, Black Friday. Together, the partners executed a successful campaign that drove strong results and helped Happy Socks successfully engage customers. “This integration is incredibly exciting because both Persado’s and SAP Emarsys’ technologies are critical for driving success. SAP Emarsys gives us freedom to easily setup and test campaigns, and Persado helps us empower our messages by generating the perfect language to improve our content’s performance and relevancy,” said Marc Verschueren, Director of Online Marketing and Sales at Happy Socks. “Coming out of our... --- ### PRESS RELEASE: Angela Bruderer Enjoys a Kingsize 60pc Rise in Online Sales Following the Quick Implementation of SAP Emarsys AI Powered Marketing Solution - Published: 2019-01-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/angela-bruderer-enjoys-kingsize-60pc-rise-online-sales-following-quick-implementation-emarsys-ai-powered-marketing-solution/ - Translation Priorities: Optional The popular Swiss mail order company has been working with SAP Emarsys on improving customer satisfaction and loyalty most recently with the implementation of a personalized shopping assistant and enhanced targeting optimization Berlin, January 22, 2019 – SAP Emarsys, the largest independent marketing platform company in the world announces Swiss mail order business for high quality bedding, home textiles and household items, Angela Bruderer has chosen SAP Emarsys AI powered marketing to enrich customer experience through improved personalization and engagement. It uses SAP Emarsys Predict, a machine learning algorithm which delivers intuitive and customized product recommendations and Smart Insight, an audience intelligence tool that provides more robust understanding of customer preferences. Both underpinned the launch of a customized newsletter, serving as a personal shopping advisor, that has resulted in a 60pc increase in online sales. Angela Bruderer AG started shipping knitwear and handicrafts in 1980 and has since become the leading Swiss mail order company for high quality bedding and home textiles, functional clothing and household items. The company has always placed great emphasis on a personalized, quality shopping experience since it began. Store personnel are present to offer individual advice to the clientele and the company wanted to provide similar service levels over the internet. In order to duplicate the same high standards experienced in-store, along the entire customer journey, the brand sought a sustainable marketing automation solution, which it found in SAP Emarsys’s integrated array of AI powered multi-channel marketing tools. In addition to the automated recommendation and... --- ### PRESS RELEASE: Zoomalia Digital Marketing Purrs with Improved Automation and Personalization After Only Four Months on the SAP Emarsys AI Powered Marketing Platform - Published: 2018-12-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/zoomalia-digital-marketing-purrs-improved-automation-personalization-four-months-emarsys-ai-powered-marketing-platform/ - Translation Priorities: Optional SAP Emarsys Smart Insights and Predict tools produce significant increases in customer engagement with better product and email recommendations PARIS, FRANCE, December 28th, 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces that Zoomalia, an online store dedicated to pets, has selected SAP Emarsys AI marketing platform to customize and automate its digital marketing campaigns. Operational since June 2018, the SAP Emarsys solution had already produced tangible results after four short months. The Zoomalia team received great support from SAP Emarsys’s strategic consultancy throughout the implementation phase and was able to launch its first automated digital campaigns without delay. Using the SAP Emarsys business intelligence tool Smart Insights and recommendation engine Predict, Zoomalia has seen marked improvements in personalized product recommendations which have led to a huge uptick in customer engagement and a significant increase in open rates. Real time analytics has helped the marketing team become much more effective in terms of their ability to tailor each and every marketing campaign to individual customers. Founded in 2008, Zoomalia is a fast-growing online pet store with a presence in France, Spain, UK and German markets. Based in the Landes area of France, it employs more than 70 people and distributes 30,000 products including accessories for dogs, cats, rodents, birds, reptiles, aquarium fish and even farm animals. It has created more than 10 specialized brands designed specifically to satisfy the whims and wants of species for which it caters. Laurent Primaux, Zoomalia's Technical Director, heard about... --- ### PRESS RELEASE: Cheerz Achieves Truly Integrated Digital Campaigns Through Better Segmentation and Personalization With SAP Emarsys AI Marketing - Published: 2018-12-19 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/cheerz-achieves-truly-integrated-digital-campaigns-better-segmentation-personalization-emarsys-ai-marketing/ - Translation Priorities: Optional Cheerz's customer engagement triples, conversion rates increase by 20% and retention goes up by 10 points thanks to better segmentation, real-time personalization and good deliverability management PARIS, FRANCE, December 19, 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces that Cheerz, an online instant photo printing site has chosen SAP Emarsys Artificial Intelligence (AI) marketing platform to improve automation of its digital marketing campaigns and enhance personalization across all channels. Cheerz implemented the SAP Emarsys customer intelligence dashboard, Smart Insights and recommendation engine Predict, and very quickly saw a 100% improvement around email engagement, helped also by superior deliverability management – and this around the peak Christmas period when the platform first went live. Getting emails into customer email boxes was one challenge but being able to deliver those with relevant content led to an average 20% rise in conversion rates, sometimes higher, from the company’s product newsletter which experienced a 3-fold increase in open rates. And despite sustained acquisition activity accompanied by strong growth, a time when you would expect some impact on retention rates, Cheerz saw rates increase by up to 10 points. Cheerz, based in France and founded in 2012, develops mobile-to-print devices where users can print off photo albums, calendar, and magnets direct from their phone. It has raised €6 million in venture funding from IronCapital and Serena Capital. Cheerz was acquired by the Cewe Allen group at the beginning of 2018. Since implementation of the SAP Emarsys solution, we have... --- ### PRESS RELEASE: AllSaints Chooses SAP Emarsys to Deliver Truly Personalized Customer Experiences - Published: 2018-11-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/allsaints-chooses-emarsys-deliver-truly-personalized-customer-experiences/ - Translation Priorities: Optional Global, digital fashion giant selects SAP Emarsys AI-optimized personalization platform to transform CRM and deliver a unique brand experience across multichannel marketing campaigns London, UK –27 November 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that AllSaints, one of the world’s foremost fashion brands, has chosen the SAP Emarsys artificial intelligence (AI) optimized personalization platform to drive worldwide customer engagement through highly tailored and automated marketing campaigns. The firm is implementing SAP Emarsys technology that features integrated, next-generation data segmentation and analytics capabilities. The premium fashion brand aims to improve brand loyalty and boost digital revenue by transforming its CRM strategy to provide a seamless cross-channel customer experience. Established in 1994, AllSaints is one of the world’s foremost digital and contemporary fashion brands. Headquartered in East London, with operations across 26 countries, the company designs womenswear, menswear and accessories for the global fashion market and has 250 directly operated and franchise stores as well as concessions, outlets and a global web platform. AllSaints puts both customer and brand experience at heart of every aspect of its operation, from store and product design to its website, it is fiercely committed to developing a digital proposition which puts customers at the core. AllSaints plans to use the SAP Emarsys Marketing Platform, including its Smart Insight analytics tool, to collect CRM data from all its customers touch points and convert it into actionable insight via advanced scoring models using predictive AI algorithms. This will help it to... --- ### PRESS RELEASE: SAP Emarsys Launches Turnkey Solutions Embedded with Industry Specific Data to Address ‘Empty Software’ Epidemic Holding Marketers Back - Published: 2018-10-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-turnkey-solutions-embedded-with-industry-specific-data-to-address-empty-software-epidemic-holding-marketers-back/ - Translation Priorities: Optional Improved ‘marketers’ experience’ dramatically decreases the technology adoption gap and reduces time to value using software with embedded knowledge, personalized to specific industry verticals London, UK and SAP Emarsys Revolution - October 17th, 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces the most significant overhaul of its software since inception. The result is the introduction of a ground-breaking new marketing technology solution, re-engineered to effectively offer marketers individualized experiences based on their specific industry vertical and business needs. It moves away from the technology toolbox model and issues associated with ‘empty software’ to a more proactive solution that comes pre-populated with proven industry knowledge that is embedded in the platform from the outset. The rising expectations of today’s digital consumer has led to marketers turning to technology for help in delivering the ‘personal touch’ at scale across multiple channels. As technology capabilities have grown, so has the complexity of use to the point where marketers are feeling overwhelmed. It has resulted in a widening gap between implementation and adoption of functionalities leaving in its wake a mountain of redundant or ‘empty software’. Over time, as the issue has become more evident, the industry has mobilized with solution providers looking at ways to turn back the tide. SAP Emarsys has risen to the challenge and is initially launching platforms tailored to ecommerce, retail and airline sectors, with other verticals due to be introduced in 2019. It will help marketers accelerate deployment of marketing campaigns without... --- ### PRESS RELEASE: UK Research Reveals Consumers Will Boycott Brands That Fail to Personalize But Are Comfortable with AI in Exchange for a Better Experience - Published: 2018-10-16 - Modified: 2018-10-16 - URL: https://emarsystest.com/press-release/uk-research-reveals-consumers-will-boycott-brands-fail-personalize-comfortable-ai-exchange-better-experience/ - Translation Priorities: Optional Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for smart technology to improve their shopping experience London, UK and the SAP Emarsys Revolution event – 15th October, 2018: Poorly-targeted and unrelated marketing materials are driving customers away from their favourite brands, according to new research by AI marketing experts SAP Emarsys. Its survey of more than 2000 UK consumers, published today, reveals how far brands are from being able to deliver on the promise of marketing - that of true personalization or individualization, at scale - with only 6% of consumers believing the product and service offers they receive are specifically relevant to them. The full study can be downloaded here. Poor attempts at personalization are having an adverse impact on customer experience. An alarming 2 in 5 consumers (41%) swear they won’t purchase from a brand again if they receive haphazard marketing materials, causing irreparable, long-term damage to thousands of brand-customer relationships. Over 60% demand that offers they receive be tailored to them and their interests precisely, so it’s no surprise that two thirds (66%) admitted they would ignore all future marketing from a brand if it sent them hit-or miss offers. While the findings indicate brands are struggling to get the formula right, they also demonstrate the market opportunity for businesses that put personalization at the heart of their strategy and provide more tailored content to consumers. When it comes to... --- ### PRESS RELEASE: Jo Malone CBE Joins Google, Facebook, Forrester and Client Keynotes at SAP Emarsys Revolution - Published: 2018-10-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/jo-malone-cbe-joins-google-facebook-forrester-client-keynotes-emarsys-revolution/ - Translation Priorities: Optional Clients, partners and influencers converge on London to discover how to revolutionize their roles and differentiate the brands they work for in today’s complex and challenging market London, UK – October 3, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces final keynote speakers and new Customer Experience research for its Revolution event, at which it will be hosting 1000 of the world’s leading brands and marketing leadership in London from 15 – 17th October. The final speaker line-up includes industry luminaries, celebrity innovators and aerial adventurers, such as founder of Jo Malone and author, Jo Malone CBE; Head of Google Cloud AI, Ashwin Ram; Retail and Restaurant Lead at Facebook, Beth Horn; VP and Principal Analyst at Forrester, Brendan Witcher; and Red Bull Athlete and Soul Flyer, Vince Reffet. Other speakers include thought leaders and senior executives from SAP Emarsys clients, such as Unruly, Sally Beauty, TMW, Whirlpool/KitchenAid, Salling Group (formerly Dansk Supermarked), Outlet City, Bulk Powders, Brandsdaal, BrandAlley and Lesara, as well as executives from SAP Emarsys and major events sponsors optilyz, BigCommerce, Kickdynamic, Magento, Return Path, shopifyplus and Persado. Partner testimonials can be found in the ‘Notes to Editors’. The theme of SAP Emarsys Revolution this year is two-fold, opening with ‘The Customer Experience’ on Day 1, concluding on Day 3 with ‘The Marketer Experience” and how the two are inextricably linked. There will be more than 45 live interactive sessions and hands-on labs across four learning tracks: strategy, creative & content,... --- ### Poolside Utopia Brand Orlebar Brown Makes a Big Splash with SAP Emarsys AI Enabled Cloud Marketing - Published: 2018-10-02 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/poolside-utopia-brand-orlebar-brown-makes-big-splash-emarsys-ai-enabled-cloud-marketing/ - Translation Priorities: Optional Orlebar Brown chooses array of SAP Emarsys marketing solutions to improve customer engagement with its jet-set customers through enhanced personalization and omnichannel excellence London, U. K. – 27 September, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that tailored resort clothing brand , Orlebar Brown has chosen the SAP Emarsys Artificial Intelligence (AI) enabled marketing platform to bridge the gap between cross-channel marketing and customer experience activities, and thereby improve overall engagement across all its customer contact points. Since moving to the SAP Emarsys platform just a few months ago, Orlebar Brown has already seen a marked improvement in customer engagement across its email channel and delivered three times more interactions for the brand using automated product recommendations. Based in Notting Hill, London, with retail presence worldwide, Orlebar Brown launched in March 2007 as a design-led approach to men's swim shorts. An expanding global brand which has recently extended its apparel lines into collections, it doesn’t discriminate between online or offline channels to communicate and engage with its customers. It wanted to better understand each contact as an individual and execute highly personalised campaigns at scale. The SAP Emarsys AI-driven platform’s ability to create unified customer profiles enabled the brand to do just that, by providing up-to-date information that was able not only to measure the overall effectiveness of each marketing decision, including the places where they can generate more revenue, but also offer valuable and actionable insights into customer behaviour and lifecycle stage.... --- ### SAP Emarsys AI Marketing Solution Rises to the Occasion for GlamCorner - Published: 2018-10-01 - Modified: 2025-01-12 - URL: https://emarsystest.com/press-release/emarsys-ai-marketing-solution-rises-occasion-glamcorner/ - Translation Priorities: Optional Australian dress hire company chooses SAP Emarsys for cross-channel personalization, leading to a 5% increase in overall revenue contribution in a single year Sydney, Australia, 13 September 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Australia’s leading online designer fashion rental company, GlamCorner has implemented SAP Emarsys’ artificial intelligence (AI) enabled marketing platform. SAP Emarsys is helping GlamCorner to automate and personalize customer communications to improve results across SMS, email and other channels. For example, the data-driven, personalized ‘set & forget’ mode has seen GlamCorner’s email contribution to overall revenue increase from 3 to 8 per cent within a single year and increase open rates by 10 per cent. Founded in 2012 and based in Sydney, GlamCorner is an online destination for women in Australia to rent designer dresses. Within six years, the company has transitioned from startup to a multi-million dollar business. Co-founder and CEO, Dean Jones, attributes all of the company’s growth to digital marketing, in which SAP Emarsys plays a leading role. The organization has deployed SAP Emarsys email Automation Center, Predict personalized product recommendations and SMS solutions to enable consistency in customer interactions across these popular channels, at scale. “Understanding our customers and providing a tailored experience is core to what we do. For us, personalization goes beyond simply knowing a customer’s first name. We send personalized emails, SMS notifications and style recommendations based on customer behaviour and the stage they are at in their lifetime journey. However, as... --- ### PRESS RELEASE: Toolstation Integrates New SAP Emarsys Personalized Direct Mail Service Into Its Omnichannel Strategy - Published: 2018-09-14 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/toolstation-integrates-new-emarsys-personalized-direct-mail-service-omnichannel-strategy/ - Translation Priorities: Optional British suppliers to the trade industry unifies marketing channels across its online and offline customer databases, using SAP Emarsys AI to deliver a seamless, personalized customer experience London, UK – 13 September 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Toolstation, one of Britain's fastest growing retailers of tools, accessories and building supplies, has expanded its partnership with SAP Emarsys to include personalized direct mail and link a highly-effective physical channel to its successful digital marketing strategy. The new deal will see Toolstation use the SAP Emarsys Artificial Intelligence (AI) enabled platform to support its direct mail, email, and SMS marketing strategy – unifying its online and offline customer databases onto one platform to deliver a seamless and personalized cross-channel customer experience. Toolstation customers can buy online, through a dedicated UK call center, via a mobile website or at over 300 branches across the UK. The multi-channel nature of the business means that customer information is captured both in-store and online, and the company needed to consolidate this data to get a clear, holistic view of its target audience. Data consolidation is critical to enable a more coordinated and complementary marketing strategy across a range of different channels. Using the recently launched SAP Emarsys Offline Mail, that is provisioned by SAP Emarsys partner optilyz – leading online platform for direct mail automation, Toolstation can also preset and optimize its direct mail marketing as part of wider multi-channel campaigns. “With all our customer data now... --- ### PRESS RELEASE: Char-Broil Chooses SAP Emarsys and BrightWave to Improve Customer Engagement through Automated Personalization - Published: 2018-09-06 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/char-broil-chooses-emarsys-brightwave-improve-customer-engagement-automated-personalization/ - Translation Priorities: Optional Leading grill manufacturer deploys SAP Emarsys AI-optimized platform to raise lifetime customer loyalty and value by delivering personalized, multichannel marketing campaigns Indianapolis, USA – 6 September, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Char-Broil, a manufacturer of gas, charcoal and electric outdoor grills, smokers, fryers and related accessories, has chosen SAP Emarsys and BrightWave to help deliver personalized and automated marketing to consumers worldwide. To help drive greater customer engagement, Char-Broil is implementing the SAP Emarsys artificial intelligence (AI) optimized marketing platform with its integrated, next-generation data segmentation and analytics capabilities. Char-Broil aims to bridge the gap between cross-channel marketing and customer experience activities, thereby improving shoppers’ experience and enhancing brand loyalty. In 1948, Char-Broil brought one of the first charcoal grills to market. And since then, it has become a leading innovator in the outdoor cooking space with innovations such as its TRU-Infrared™ cooking technology. Char-Broil® grills are designed with the entire experience in mind and forgiving cooking technology inside each product. It is a brand that strives to make grilling more enjoyable and stress free by providing the tools and confidence needed to get the most out of grilling. Char-Broil chose BrightWave as their email and eCRM agency of record. As one of its first initiatives, they evaluated marketing platforms for consideration. BrightWave introduced the SAP Emarsys’ platform and its advanced functionality including the SAP Emarsys Link Overview, which highlights any links that aren't properly formatted, and Combine Segments functionality... --- ### PRESS RELEASE: SAP Emarsys Global Leadership Strengthened and Geographically Relocated to Accelerate Growth - Published: 2018-08-09 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-global-leadership-strengthened-geographically-relocated-accelerate-growth/ - Translation Priorities: Optional Global marketing platform company appoints industry veteran, Bijan Bedroud as Chief Revenue Officer; SAP Emarsys CEO, Ohad Hecht to lead SAP Emarsys from US Indianapolis office Ohad Hecht, SAP Emarsys CEO LONDON, UK and INDIANAPOLIS, USA – 9th August 2018 – SAP Emarsys, the largest independent marketing platform company in the world, today announces the appointment of Bijan Bedroud as Chief Revenue Officer. Reporting to SAP Emarsys CEO, Ohad Hecht, Bedroud will be responsible for SAP Emarsys' global commercial business, overseeing customer satisfaction initiatives and driving sustained revenue growth. The company also announces that CEO, Ohad Hecht will now lead SAP Emarsys globally, based mostly from the company’s Indianapolis office. The move is a response to the USD $multi-Billion market opportunity for SAP Emarsys in the US, and the company’s strategy to channel investments fromVector and TPG into the region to drive significant growth. The development of the leadership team and its geographic re-location comes as SAP Emarsys continues its high-growth trajectory. Recent milestones include 141 per cent year-on-year new business sales growth, with momentum over the last few months announced with leading brands, such as La Jolla Group (O’Neill), Replacements Ltd. , LD Products, Luisaviaroma, Astley Clarke and Global Shop Direct. Over the last eight years, SAP Emarsys has achieved a compound annual growth rate of 42 per cent and increased global headcount from 70 to now more than 800 employees. Bedroud’s appointment will contribute significant experience to drive business growth, both in terms of organizational and revenue creation... --- ### PRESS RELEASE: Replacements, Ltd. Improves Customer-Centric Marketing and Personalization Using SAP Emarsys AI Platform - Published: 2018-08-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/replacements-ltd-improves-customer-centric-marketing-personalization-using-emarsys-ai-platform/ - Translation Priorities: Optional Specialist retailer now matches great call center and in-store customer experience on digital channels, generating additional revenue within the first four months INDIANAPOLIS, 2 August 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Replacements, Ltd – a retailer that specializes in china, crystal, silver and collectibles – is further personalizing its service and enhancing its overall customer lifecycle management using the SAP Emarsys artificial intelligence (AI) optimized platform. Gaining access to SAP Emarsys’ advanced data segmentation, analytics and multichannel capabilities has improved Replacements’ ability to personalize communications to existing customers. This has resulted in Replacements generating additional revenue within the first four months of deploying the SAP Emarsys platform. Founded by Bob Page in 1981, Replacements has dedicated the past 37 years to helping people reconnect with their favorite memories and create new ones. Taking care of customers is the foundation of Replacements’ success. Whether they’re looking to replace a broken heirloom, a damaged piece of china, or a priceless collectible figurine that is no longer in production, customers have come to value and trust Replacements for decades. However, Replacements knew their e-commerce presence needed some work to match the in-store and phone service. The SAP Emarsys solution that Replacements selected has energized its marketing efforts, enabling better analysis and personalized customer communication. SAP Emarsys CRM Ads will also enable Replacements to better harness purchase and behavioral data to create campaigns across platforms. Replacements has seen a meaningful increase in incremental revenue upon... --- ### PRESS RELEASE: Astley Clarke’s Marketing Sparkles with SAP Emarsys AI - Published: 2018-07-31 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/astley-clarkes-marketing-sparkles-emarsys-ai/ - Translation Priorities: Optional UK jeweller Astley Clarke targets new audiences; increases direct email revenue by 23% by taking an automated approach with SAP Emarsys LONDON, U. K. – 31 July 2018 – SAP Emarsys, the largest independent marketing platform company in the world, today announces that fashion jewellery retailer, Astley Clarke is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues through enhanced audience segmentation, allowing it to engage more effectively with each new audience as it brings fresh product designs to market. With more targeted, tailored outreach, the jeweller has already seen direct revenue from email increase by 23% year on year, with automated emails making up 3. 5% of the company’s overall revenue. Astley Clarke was founded in London by Bec Astley Clarke MBE in 2007, to celebrate design, innovation and colour in fine jewellery. With a global website and growing customer base, the brand wanted to build out individual profiles based on product preference, likely spend and previous omnichannel online experiences, and so moved to the SAP Emarsys AI-enabled cloud marketing platform, Email Recommendation, Smart Insight and Predict (email) solutions. Applying SAP Emarsys’ AI solutions to its CRM data means the brand can use individual customer profiles to tailor its omnichannel outreach to different customers. The emails are very personal, showing the jewellery they’re most likely to be interested in, including items with relevant first name initials or star sign details, for instance. They’re also segmented by price, so someone who, for example, only tends to spend... --- ### SAP Emarsys and Return Path Announce Global Partnership and 22% Increase in Engagement for Radley - Published: 2018-07-26 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-return-path-announce-global-partnership-22-increase-engagement-radley/ - Translation Priorities: Optional Strategic partnership enables enhanced email deliverability - the key to omnichannel excellence and consumer engagement for brands, such as luxury handbag manufacturer, Radley London, U. K. – 26 July, 2018 – SAP Emarsys, the largest independent marketing platform company in the world and Return Path, the leading global provider of email data solutions, are pairing up to enable marketers to reach more subscribers and increase conversions by helping to increase inbox placement. With email being the number-one digital channel for delivering marketing revenue and the foundation for omnichannel excellence, the partnership allows Return Path’s inbox placement and reputation data to power the SAP Emarsys Deliverability Advisor Solution and provide enhanced deliverability insight. Also, being announced is a significant joint client win with luxury handbag manufacturer, Radley, for whom the partners have increased email deliverability and customer engagement by 22%. The partnership with Return Path enables SAP Emarsys to help its clients improve their inbox placement by offering Return Path’s Certification and other services as listed on the SAP Emarsys Enhance Marketplace. For those companies wishing to achieve successful omnichannel marketing campaigns, the first step for any marketer is to conquer the most important channel – email, where one of out of five messages fails to reach the inbox. That’s a loss of 20 percent of potential revenue. “Adding value to every email communication is high on every marketer’s agenda,” said Dave Littlechild, Global Head of Partnerships and Alliances at SAP Emarsys. “Thanks to our partnership with Return Path, marketers can... --- ### French Consumer Tech Retailer, MacWay Chooses SAP Emarsys to Improve Customer Experience and Drive Revenue - Published: 2018-07-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/french-consumer-tech-retailer-macway-chooses-emarsys-improve-customer-experience-drive-revenue/ - Translation Priorities: Optional MacWay improves personalization and automation across six channels; 5% of revenue now from social networks; 39% of MacWay revenue from re-engagement campaigns PARIS, France – 3 July 2018 - SAP Emarsys, the largest independent marketing platform company in the world, announces that MacWay, one of the largest distributors of high-tech products in France, present both on the high street and online, has selected the SAP Emarsys artificial intelligence (AI) optimized platform to improve its marketing strategy. Thanks to the SAP Emarsys solution, MacWay has increased the effectiveness of its marketing campaigns on six channels simultaneously by personalizing and automating communications. The consumer tech retailer has also reduced customer churn by improving segmentation and targeting. Created in 1990 and based in Illkirch, near Strasbourg, MacWay has nine physical stores (eight in France and one in Brussels) and launched an e-commerce in 1996. The retailer has more than 4000 products in its catalogue (excluding the market place), and its e-commerce activity represents 70% of its revenues. MacWay chose SAP Emarsys in January 2017, replacing three different tools that were hard to manage and no longer met its evolving needs, most notably for cross channel marketing campaigns. "We were looking for a unique tool that was capable of operating multiple channels at the same time. We also wanted something that was simpler to use and manage with a broad scalability to adapt to the growth of our future needs," said Nicolas Morin, Web Development Manager at MacWay. Measurable return on investment In less... --- ### AI-driven marketing with SAP Emarsys stimulates uplift in revenue for Just Wines Australia - Published: 2018-06-26 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/ai-driven-marketing-emarsys-stimulates-uplift-revenue-just-wines-australia/ - Translation Priorities: Optional SAP Emarsys AI-enabled platform drives improved customer experience through increased personalisation for leading Australian online wine retailer Sydney, Australia, 26 June 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces its partnership with Just Wines Australia (Just Wines), one of Australia’s largest online wine retailers. The deal sees Just Wines leverage data-driven insights and customer segmentation to increase revenues through more targeted personalised interactions as the retailer progresses toward a more extensive omnichannel approach. Since the implementation of SAP Emarsys’ AI-enabled marketing platform, that included Smart Insight and Omnichannel Automation last year, Just Wines has seen an increase in its email-driven revenue upwards of 17% stimulated by sending out fewer and more personalised email communications, as well as a significantly lowered unsubscribe rate, which has reduced by 43% since the technology’s introduction. Founded in 2012 with the vision to support Australian wineries and revolutionise the online wine industry, Just Wines aims to make every local wine available to customers across Australia. “On our mission to build the biggest online catalogue of hard-to-find Australian and New Zealand wines, we have developed an exceedingly loyal and fast-growing customer base,” said Nitesh Bhatia, Founder and CEO of Just Wines. “However, maintaining brand awareness and driving sales through meaningful and timely communications is always a challenge for marketing. ” Just Wines originally migrated to SAP Emarsys’ personalisation platform in December 2016, to more effectively automate and control customer personalised messaging, but has more recently begun using AI-enabled Smart Insight, Automation and Segmentation capabilities. The implementation has... --- ### Catawiki Chooses SAP Emarsys to Drive Customer Engagement through Automated Personalization - Published: 2018-05-15 - Modified: 2025-01-20 - URL: https://emarsystest.com/press-release/catawiki-chooses-emarsys-to-drive-customer-engagement-through-automated-personalization/ - Translation Priorities: Optional Europe’s fastest growing auction site deploys SAP Emarsys AI-enabled platform to raise lifetime customer loyalty and value by delivering personalized, multichannel marketing campaigns London, UK – 15 May, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Catawiki, a global online auction site for special objects, has chosen SAP Emarsys help drive customer engagement through highly personalized and automated marketing to consumers worldwide. Catawiki is implementing the SAP Emarsys artificial intelligence (AI) optimized marketing platform with its integrated, next-generation data segmentation and analytics capabilities. By doing so, the online auction site aims to bridge the gap between cross-channel marketing and customer experience activities, thereby improving consumers experience and gaining brand loyalty. Founded in 2008, Catawiki initially offered collectors a way to track their inventory. In 2011, the Dutch company began holding auctions and grew in revenue by a staggering 45,000 per cent over the next four years. Resulting in the fastest growing technology company in Europe! All items are vetted, and each online auction is monitored by in-house experts. The company provides an easy, secure platform for buyers and sellers to auction items online to a global audience of passionate enthusiasts and collectors. Catawiki holds over 300 auctions each week, selling a vast range of items, from comic books to whiskey to dinosaur bones. Catawiki plans to utilize the SAP Emarsys platform – including CRM Ads, Web Channel, Email and Open-Time Content – to embed personalization, automation and cost efficiency in its marketing campaigns... --- ### Catawiki Chooses SAP Emarsys to Drive Customer Engagement through Automated Personalization - Published: 2018-05-15 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/catawiki-chooses-emarsys-to-drive-customer-engagement-through-automated-personalization/ - Translation Priorities: Optional Europe’s fastest growing auction site deploys SAP Emarsys AI-enabled platform to raise lifetime customer loyalty and value by delivering personalized, multichannel marketing campaigns London, UK – 15 May, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Catawiki, a global online auction site for special objects, has chosen SAP Emarsys help drive customer engagement through highly personalized and automated marketing to consumers worldwide. Catawiki is implementing the SAP Emarsys artificial intelligence (AI) optimized marketing platform with its integrated, next-generation data segmentation and analytics capabilities. By doing so, the online auction site aims to bridge the gap between cross-channel marketing and customer experience activities, thereby improving consumers experience and gaining brand loyalty. Founded in 2008, Catawiki initially offered collectors a way to track their inventory. In 2011, the Dutch company began holding auctions and grew in revenue by a staggering 45,000 per cent over the next four years. Resulting in the fastest growing technology company in Europe! All items are vetted, and each online auction is monitored by in-house experts. The company provides an easy, secure platform for buyers and sellers to auction items online to a global audience of passionate enthusiasts and collectors. Catawiki holds over 300 auctions each week, selling a vast range of items, from comic books to whiskey to dinosaur bones. Catawiki plans to utilize the SAP Emarsys platform – including CRM Ads, Web Channel, Email and Open-Time Content – to embed personalization, automation and cost efficiency in its marketing campaigns... --- ### LD Products Chooses SAP Emarsys for Personalization and Optimization - Published: 2018-04-24 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/ld-products-chooses-emarsys-for-personalization-and-optimization/ - Translation Priorities: Optional Leading retailer of printing consumables and office supplies implements SAP Emarsys AI-enabled platform to seamlessly personalize, replenish and raise customer lifetime value INDIANAPOLIS, USA: 24 April 2018 – LD Products, a leading e-commerce provider of printing and office supplies, is personalizing its email marketing strategy using SAP Emarsys’ artificial intelligence (AI) enabled platform to increase customer lifetime value and engagement. With SAP Emarsys’ user friendly and easy-to-implement cloud solution, LD Products will be able to drill down into customers data, and in turn enhance brand recognition and boost customer loyalty. Founded by then 21-year-old USC undergrad Aaron Leon in 1999, LD Products has grown to become one of the largest online retailers of printer and office supplies in the U. S. Offering more than 9,000 types of cartridges and processing 1. 4 million orders per year, LD Products wanted to strengthen customer engagement by leveraging a personalized marketing approach across its promotional and transaction emails, newsletters, and dynamic content. The leading printing supplies retailer is using a suite of SAP Emarsys products to energize its marketing efforts, including Smart Insight that acquires business intelligence to help better analyze and segment customer data. LD Products is also utilizing SAP Emarsys offerings like CRM Ads to meaningfully engage with highly-targeted customers across key social media channels. Adopting a user-friendly interface to deliver customers with a consistent and customized experience, LD Products can further engage SAP Emarsys for integrations that utilize its SMS and deeper AI capabilities. “Email marketing is a critical portion of our customer engagement and retention strategy. We needed... --- ### La Jolla Group Weaves in Customer-Centric Marketing Using SAP Emarsys AI - Published: 2018-03-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/la-jolla-group-weaves-customer-centric-marketing-using-emarsys-ai/ - Translation Priorities: Optional Global premium retailer deploys SAP Emarsys AI-optimized platform to automate highly-personalized marketing campaigns, boosting post-purchase conversions and customer loyalty INDIANAPOLIS, March 28, 2018 – SAP Emarsys, the largest independent marketing platform company in the world, announces that La Jolla Group, a leading global active-lifestyle apparel company, plans to personalize and enhance its overall customer lifecycle management using the SAP Emarsys artificial intelligence (AI) optimized platform. Gaining access to SAP Emarsys advanced data segmentation and analytics capabilities, La Jolla Group plans to become customer-centric through unifying customer experience across email, web and social channels for flagship brands, such as O’Neill. Launched in 1952 as a Californian surf wear and surfboard brand by the creator of the wetsuit - Jack O’Neill, today O’Neill’s youth lifestyle products are distributed in 86 countries across the world along with La Jolla’s other brands, such as Spiritual Gangster and Hang Ten. With customers visiting more than 3,000 retailer locations worldwide, La Jolla Group wanted to deepen customer engagement by customizing its communications across digital channels, and increase post-purchase conversions and improve lifetime revenues by integrating personalization and automation into marketing campaigns. The pioneering global active-lifestyle company is leveraging a range of SAP Emarsys solutions to revamp its marketing strategy, including Web Extend that collects comprehensive customer intelligence from its website to deepen personalization across email and web, and also social channels through CRM Ads. La Jolla Group has also advanced the use of AI by deploying SAP Emarsys Product Recommendations to personalize shopping experiences for customers.... --- ### Global Shop Direct Increases Revenue by 20% using SAP Emarsys AI-Enabled Marketing Platform - Published: 2018-03-26 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/global-shop-direct-increases-revenue0-using-emarsys-ai-enabled-marketing-platform/ - Translation Priorities: Optional SAP Emarsys personalisation and automation drives customer engagement and sales for leading Australian TV retailer Sydney, AUSTRALIA – 26 March 2018 – SAP Emarsys, the largest independent marketing platform company in the world, today announces that Global Shop Direct, a major Australian Direct Response (DR) television retailer, has implemented its artificial intelligence (AI) enabled cloud marketing platform to increase revenues through robust automation and improved personalisation. Since moving to the SAP Emarsys platform in June 2016, Global Shop Direct has enjoyed a remarkable 20 per cent incremental uplift in revenue from automated product recommendations on its website alongside a threefold increase in newsletter revenue using automated email product recommendations. “Historically, our focus has been on delivering strong acquisition strategies using DR, rather than focusing on retention,” said Global Shop Direct Managing Director, Jamie Dow. “However, the needs of our customers have changed, as have their preferred channels of communication. With this in mind, we knew our engagement strategy had to evolve. SAP Emarsys has enabled us to increase our customers’ lifetime value by focusing on retention through improved engagement. ” Founded in 2002, Global Shop Direct is the market leader in Australian DR television and telephone channel retailers. “Our main objective is to provide good quality, innovative products at value prices from around the world that make life easier for people,” said Dow. “As we evolve from implementing traditional sales and marketing approaches, SAP Emarsys has stimulated a shift in our company mentality by facilitating a pursuit of customer centricity and allow us to realise... --- ### SAP Emarsys AI-Enabled Marketing Platform Drives 40% Order Increase at BrandAlley - Published: 2018-03-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-ai-enabled-marketing-platform-drives-40-order-increase-brandalley/ - Translation Priorities: Optional Discount designer brand e-tailer uses SAP Emarsys platform to personalise omnichannel campaigns, driving significant sales increase LONDON, UK – 20 March 2018, SAP Emarsys, the largest independent marketing platform company in the world, today announces that discount designer e-tailer BrandAlley has achieved over 40 per cent year-on-year order growth after choosing the SAP Emarsys Artificial Intelligence (AI) enabled platform to support its marketing strategy. Using the SAP Emarsys platform to leverage existing data more effectively from its CRM systems, BrandAlley has improved personalisation through more effective omnichannel campaigns and reshaped its entire acquisition and retention advertising strategy over social media. Other significant results and benefits that the SAP Emarsys platform has enabled for BrandAlley include reducing its cost per acquisition (CPA) by 50%, as well as increasing its customer reach eight-fold and Facebook registrations by 230%. BrandAlley is a UK members-only flash sales website. It provides each of its 2. 5 million members with several daily fashion, beauty, and homeware sales, lasting for up to a week at a time. BrandAlley works with over 200 premium brands, such as Hackett, Joseph, Radley, Seafolly, J Brand, Agent Provocateur, Thomas Sabo, Jaeger, French Connection and Diesel. Launching new sales every day, it sends daily offers through email, as well as engaging via social media channels and its website. The machine learning capabilities of SAP Emarsys’ platform provide BrandAlley with recommended campaign formats and activities, based on specific customer segments. With a large volume of email communication, BrandAlley needs to ensure each customer communication is relevant to... --- ### Showpo Chooses SAP Emarsys to Sharpen Competitive Edge Through Digital Transformation and Personalization Strategy - Published: 2017-10-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/showpo-chooses-emarsys-sharpen-competitive-edge-digital-transformation-personalization-strategy/ - Translation Priorities: Optional SAP Emarsys marketing platform, including newly launched AI-optimized Web Channel solution, allows Showpo to increase revenue and drive more effective customer engagement Sydney, AUSTRALIA – October 25, 2017 – SAP Emarsys, the largest independent marketing platform company in the world, announces that Australian-based international online retailer Showpo, has chosen the SAP Emarsys artificial intelligence (AI) optimized marketing platform to increase revenue, improve customer engagement and sharpen its competitive edge. Over the last eight months, Showpo has focused on delivering highly targeted and personalized marketing campaigns using the SAP Emarsys platform, which has boosted revenue. Based on this success, Showpo has begun trialing additional SAP Emarsys technologies, to improve customer engagement. This includes the new SAP Emarsys AI-optimized Web Channel solution, launched today. The new solution transforms Showpo’s website into a highly-personalized communication channel that is natively integrated into their omnichannel experience. By leveraging the SAP Emarsys AI-optimized marketing platform, including its Web ChannelAI, PredictAI, Automation Centre and Discovery solutions, Showpo is enjoying highly personalized marketing capabilities, which effortlessly put the shopper at the heart of its campaigns. This allows for the seamless orchestration of campaigns to allow the Showpo marketing team to focus on dynamic and vibrant content and creative materials that make their marketing efforts even more effective. As a result of these ongoing activities, Showpo has experienced overall revenue increase, less time spent on campaign production and manual segmentation, and an increase in overall customer satisfaction and engagement. “It’s important to us as a business to communicate effectively... --- ### SAP Emarsys Deepens AI and Personalization Capabilities, Transforming Websites into a Truly Integrated Marketing Channel - Published: 2017-10-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-ai-optmized-web-channel/ - Translation Priorities: Optional Powered by real-time session and historical CRM data, new AI-optimized Web Channel solution adds websites to omnichannel experiences and boosts conversion rates by up to 400% Berlin, GERMANY, SAP Emarsys Revolution event - October 23, 2017 - SAP Emarsys, the largest independent marketing platform company in the world, announces its new AI-optimized Web Channel product, strengthening its already deep and wide omnichannel personalization capabilities. Using this new Web Channel solution, which includes SAP Emarsys AI Marketing (AIM) capabilities, SAP Emarsys customers can transform their websites into highly-personalized communication channels that are also natively integrated into their omnichannel platform. The ability to roll out personalized campaigns more effectively using AI capabilities and more closely integrating with other channels, such as email, social media, ads and mobile, allows customers to increase conversion rates, retention rates and repeat transactions, as well as convert anonymous online visitors into loyal users. Indicative results attained by clients include increases in conversion rates of up to 400% and doubling both the number of webpages interacted with per session and the length of the sessions themselves. SAP Emarsys clients already benefiting from the new AI-optimized Web Channel solution include global fashion retailers LUISAVIAROMA. COM and GERRY WEBER. Other early adopters include the largest storage marketplace in the United States, SpareFoot; Australia-based international fashion brand, Showpo; and Angela Bruderer, a leading Swiss household products and functional leisure clothing mail order company. For example, by targeting and treating website visitors differently with personalized content and offers, based on a clear... --- ### LUISAVIAROMA Increases Website Conversion Rates by 400% and Email Revenue by 900% Using SAP Emarsys AI Marketing Platform - Published: 2017-10-23 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/luisaviaroma-customer-win-news/ - Translation Priorities: Optional Global fashion retailer chooses SAP Emarsys highly-personalized omnichannel marketing platform and newly launched AI-optimized Web Channel to increase customer engagement London, U. K. - October 23, 2017 - SAP Emarsys, the largest independent marketing platform company in the world, announces that global luxury fashion retailer, LUISAVIAROMA has chosen the SAP Emarsys artificial intelligence (AI) optimized marketing platform to automate highly-personalized marketing campaigns. This has helped LUISAVIAROMA to achieve substantial improvements in omnichannel customer engagement, through more effective profiling and segmentation, and web and email personalization. Significant results include increasing website conversion rates by 400%1 and revenue from email campaigns by 900%, as well as email revenue by 21% and post-purchase conversions by 37. 5%. Global fashion retailer, LUISAVIAROMA sells luxury fashion apparel and accessories from >600 brands to consumers online. Aside from two Italian stores, the website contributes to 95% of the company’s total revenue and attracts >5 million visitors per month. The retailer wants every aspect of its customer experience to suggest luxury, from the goods it sells on its site through to the website experience and all customer communications. It’s marketing, therefore, must retain a personal touch, thereby aligning to the LUISAVIAROMA’s luxury brand proposition. To help achieve this, LUISAVIAROMA is using the SAP Emarsys AI-optimized marketing platform, including newly launched Web ChannelAI, as well as PredictAI (web and email), Send Time OptimizationAI, Automation Centre and Smart InsightAI solutions. Applying AI Marketing (AIM) capabilities to its email campaigns using SAP Emarsys Send Time Optimization means the company’s newsletters... --- ### SAP Emarsys Announces New AI Marketing Research and Final Keynote Speakers at Revolution Event - Published: 2017-10-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-announces-new-ai-marketing-research-final-keynote-speakers-revolution-event/ - Translation Priorities: Optional New Research from eMarketer and new speakers, such as footballing legend and tech investors, Jens Lehman, strengthen event focusing on Revolutionizing the Marketer’s Role Berlin, GERMANY – October 17, 2017 – SAP Emarsys, the largest independent marketing platform company in the world, announces final keynote speakers and new AI Marketing research for its Revolution event at which it will be hosting 500 of the world’s leading brands and marketing leadership in Berlin from 23rd – 24th October. The final speaker line-up includes industry luminaries and celebrity tech investors, such as footballing legend, Jens Lehman; Forrester Wave report author, Rusty Warner; AI evangelist and CEO of Blue Yonder, Professor Michael Feindt; and Founder of OMR. com, Philipp Westermeyer. Other speakers include senior marketing leaders from SAP Emarsys clients, such as Runtastic, mymuesli. com, BrandAlley and PosterXXL, as well as executives from SAP Emarsys and platinum events sponsors Magento, Return Path, Kickdynamic and Phrasee. Revolution will also be one of the first events to delve deeper into new and recent AI marketing research1 conducted by eMarketer and Forrester, as the event itself looks more closely at how marketers can embrace AI and futureproof their brands. The new eMarketer report, entitled ‘Artificial Intelligence for Marketers 2017: Finding Value Beyond the Hype’ and authored by AI expert, Victoria Petrock will be provided to attendees free of charge and to others on request. In addition, keynote speaker Rusty Warner will go into more detail of Forrester’s recent AI Readiness study, conducted on behalf of SAP... --- ### L’Oréal Chooses SAP Emarsys to Support Digital Transformation and Personalization Strategy - Published: 2017-09-13 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/loreal-chooses-emarsys-support-digital-transformation-personalization-strategy/ - Translation Priorities: Optional SAP Emarsys supports L’Oréal’s consumer-centric, omnichannel engagement in Hong Kong Hong Kong – 13 September 2017 – SAP Emarsys, a leading global marketing cloud company, announces that the world leader in beauty, L’Oréal has chosen SAP Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong. In a bid to more effectively reach millennials, engage with the youth market and put consumers at the center of whatever it does, L’Oréal is working with SAP Emarsys to provide a valuable consumer experience, thereby increasing satisfaction and driving business. L’Oréal brands that benefit from the engagement include Giorgio Armani, Yves Saint Laurent, Lancôme, Shu Uemura, Kiehl’s, Helena Rubinstein, Biothem, Urban Decay and Clarisonic. Using the SAP Emarsys AI-enabled cloud marketing platform, L’Oréal can engage more effectively with their core audiences by delivering the right message, at the right time and using a channel of choice for the consumer. This engagement across email, SMS and increasingly social media channels matches the omnichannel behaviors and preferences of millennials, youth and other audiences. The ability to provide Net Promoter Scores (NPS) provides an excellent method of tracking consumer satisfaction and driving marketing strategy, content and creative to get the best results. “Our ability to engage with consumer millennial and youth audiences more effectively, and deliver on the promise of our digital transformation strategy has been the driving force behind our marketing activities in the region,” said Julien Raffin, Head of Digital and CRM at L’Oréal Hong... --- ### New Study Reveals that Retailers are Ready for AI Marketing, but 70% Regard Technical Skills as a Barrier to Mainstream Adoption - Published: 2017-07-11 - Modified: 2017-07-11 - URL: https://emarsystest.com/press-release/new-study-reveals-retailers-ready-ai-marketing-70-regard-technical-skills-barrier-mainstream-adoption/ - Translation Priorities: Optional Nearly one in two retailers are missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors LONDON, U. K. – 11th July 2017 – SAP Emarsys, a leading global marketing cloud company, announces the findings of a commissioned study - conducted by Forrester Consulting on behalf of SAP Emarsys - on Artificial Intelligence (AI) Marketing Readiness in the retail and e-commerce industries. The study, entitled ‘Building Trust and Confidence: AI Marketing Readiness in Retail and e-Commerce1’, sought to understand if there is still a gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketing tech users and business decision makers to adopt AI marketing technology. Businesses polled across US, UK, Germany, France and Australia had revenues from at least $50m to more than $5bn. The study highlighted that marketers and business decision makers polled believe AI-powered marketing will shift the role of marketing toward more strategic work (79%) and make marketing teams more efficient (86%) and effective (86%), as well as enabling them to focus on value-generating tasks as AI automates workflows (82%) and reinventing the way that marketers work (82%). However, it also flagged that 70% of business decision makers believe that their marketing team lacks the technical skills to leverage AI marketing technology, and don’t necessarily understand AI marketing, which are both potential barriers to mainstream adoption of AI marketing technology. What we believe is also clear from the study and other... --- ### FreestyleXtreme Chooses SAP Emarsys AI-Enabled Marketing Platform to Support International Growth Plans - Published: 2017-06-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/freestylextreme-chooses-emarsys-ai-enabled-marketing-platform-support-international-growth-plans/ - Translation Priorities: Optional FreestyleXtreme boosts web revenues by 8%, and increases agility of marketing team by reducing time to execute campaigns from 2 days to 2 hours LONDON, U. K. – 21stJune, 2017 – SAP Emarsys, a leading global marketing cloud company, announces that global online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers. The impact, which supports FreestyleXtreme’s global expansion, includes increasing web revenues by 8% and significantly reducing the time taken to email its database from two days to two hours. The increased agility and time savings achieved has allowed the marketing team to focus on developing more creative, personalized content to optimize campaigns. FreestyleXtreme has seen sharp growth since its inception in 2003. A family-run business with a few staff in a garden shed has become an organization that ships to more than 60 countries worldwide. But it’s the company’s personal approach that has resonated with customers and led to international growth plans that now encompass half a million customers across 60 markets and communicates in 14 different languages. To help achieve this, FreestyleXtreme is using the SAP Emarsys’ AI-enabled cloud marketing platform, including Automation, Smart Insight, Web Extend, Predict (web and email) and Smart Content solutions. SAP Emarsys is helping FreestyleXtreme to build individual customer profiles based on their preferences and previous omnichannel online experiences. The ‘recommended for you’ functionality of SAP Emarsys Predict Web recommendations has increased website revenues by 8%, with the... --- ### SAP Emarsys Named a Strong Performer in Real-Time Interaction Management by Independent Research Firm - Published: 2017-06-14 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-named-strong-performer-real-time-interaction-management-independent-research-firm/ - Translation Priorities: Optional Advanced Analytics and Cross-Channel Integration are Fueling RTIM Adoption LONDON, U. K. – June 14, 2017 – SAP Emarsys, a leading global marketing cloud company, announces that it has, for the first time, been included in the recently published report: The Forrester Wave:™ Real-Time Interaction Management, Q2 2017. Cited as a Strong Performer, Forrester includes SAP Emarsys among the vendors that offer competitive options. Forrester cited SAP Emarsys’ ‘easy-to-use RTIM package at an attractive price’ and ‘marketer-friendly UX. ’ The independent research firm also recognized that SAP Emarsys ‘initiatives are gaining traction’ and that the global marketing cloud provider is ‘leveraging investments to embed “hype-free and tangible AI”’. Over the last year, SAP Emarsys is increasingly being recognized as a provider of note and a strong performer by independent research firms, such as Forrester. For example, inclusion in another recent Forrester report on ‘AI Must Master the Basics Before It Can Transform Marketing’, which provides advice on how to assess the real potential of AI in martech, and The Forrester Wave™: Cross-Channel Campaign Management Wave, Q2 2016. “SAP Emarsys packages easy-to-use RTIM at an attractive price. SAP Emarsys has steadily grown its retail install base and also sells its cost-effective B2C Marketing Cloud in the hospitality, leisure, and entertainment sectors. It is leveraging investments from TPG and Vector Capital to embed what it calls “hype-free and tangible AI” to address RTIM via its marketer-friendly UX,” wrote Rusty Warner, Principal Analyst Serving B2C Marketing Professionals at Forrester and author of the... --- ### Indianapolis Motor Speedway Chooses SAP Emarsys to Enhance and Grow Customer Engagement for Indianapolis 500 and Beyond - Published: 2017-06-06 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/indianapolis-motor-speedway-chooses-emarsys-enhance-grow-customer-engagement-indianapolis-500-beyond/ - Translation Priorities: Optional SAP Emarsys AI-enabled marketing platform selected by the highest capacity sports venue in the world to personalize real-time, omnichannel racing customer experiences INDIANAPOLIS – June 6, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces that the Racing Capital of the World® and host of the Indianapolis 500® presented by PennGrade Motor Oil, Indianapolis Motor Speedway (IMS) has deployed the SAP Emarsys artificial intelligence (AI) enabled cloud marketing platform to enhance and grow customer engagement, and increase ticket sales for all events throughout the year. This will be achieved by helping the race circuit to better understand its customer behavior and experience data. The actionable insight identified will allow IMS to engage with potential and existing customers in a highly personalized way across multiple channels and in real-time. Located in Speedway, Indiana, IMS is home to the Indianapolis 500, INDYCAR Grand Prix, Brickyard 400 and Red Bull Air Race. As the highest-capacity sports venue in the world, IMS sought to annualize and maintain Indianapolis 500-level customer engagement and online ticket sales. To achieve this, the iconic speedway has opted for SAP Emarsys’ AI-enabled cloud marketing platform, including Automation Center, Smart Insight, Web Extend, Mobile Engage, and CRM Ads. This allows IMS to connect multiple data sources, better analyze historical behaviors of distinct customer segments and create deeply personalized interactions at every step of the customer journey. “Each year we welcome hundreds of thousands of fans to witness the historic Indy 500, and the Speedway’s other events,” said... --- ### TwinSpires.com Chooses SAP Emarsys to Grow and Extend Race Day Experience for the Kentucky Derby - Published: 2017-05-02 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/twinspires-com-chooses-emarsys-grow-extend-race-day-experience-kentucky-derby/ - Translation Priorities: Optional TwinSpires. com looks to increase revenue and drive more effective customer engagement for the Kentucky Derby using AI-Enabled SAP Emarsys marketing platform INDIANAPOLIS, May 2, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces that the largest U. S. online horse racing wagering platform TwinSpires. com – a wholly owned subsidiary of Churchill Downs, the home of the of the Kentucky Derby - has deployed the SAP Emarsys artificial intelligence (AI) enabled cloud marketing platform. TwinSpires. com aims to improve customer retention and player engagement, as well as grow revenues ahead of the iconic Kentucky Derby by using the SAP Emarsys platform to generate highly targeted and personalized omnichannel marketing campaigns over email, web, mobile app and SMS channels. TwinSpires. com is the official wagering partner of the Kentucky Derby and the Breeders’ Cup. It is also the largest legal online account wagering platform for horseracing in the U. S. , accepting over $1 billion worth of wagers annually. TwinSpires. com is poised to address two major customer audiences. This includes extending the relationship and engagement with players who register to play during peak periods — such as the Kentucky Derby — by creating AI-based marketing automations with email and push notifications to keep contacts engaged with valuable content and offers through the rest of the racing season. Additionally, TwinSpires. com wishes to responsibly deepen the relationship with highly loyal customers who engage and wager with them regularly. By implementing the SAP Emarsys AI-enabled product suite, including Automation, Smart Insight,... --- ### Australia a step behind rest of Asia Pacific in understanding the customer journey - Published: 2017-03-16 - Modified: 2017-03-16 - URL: https://emarsystest.com/press-release/australia-step-behind-rest-asia-pacific-understanding-customer-journey/ - Translation Priorities: Optional Only one in ten APAC marketers believe their organisation has a well-developed customer journey strategy in place; seven in ten say customer touchpoints are not integrated SYDNEY, Feb. 8, 2017 – New findings from Econsultancy’s Understanding the Customer Journey report, published in association with SAP Emarsys, a leading global B2C marketing cloud company, demonstrate that much of Asia Pacific (APAC) is at an ‘intermediate’ stage of understanding their customers’ journey, while Australia is only in the ‘beginning’ phase, falling behind other countries in the region. “The promise of marketing has always been to deliver personalised interactions that consumers deserve – and that they are growing to expect,” said Ohad Hecht, Chief Executive Officer, SAP Emarsys. “Marketing teams around the world work hard every day to exceed their customers’ expectations; however, a gap is emerging between customer expectations for a personalised interaction and the marketer’s ability to deliver. An explosion of data, channels and point solutions are at the core of this growing gap and are ironically making it harder, not easier, for marketers to understand the customer journey. ” Room to improve in Australia According to the report, nearly half (47%) of respondents from Australia say they are at a ‘beginner’ stage where their understanding of the customer journey is elementary, and with suffers from many missing aspects. By contrast, India and Indonesia are leading the way, with 31% and 34% of respondents respectively saying they have an ‘advanced’ understanding of the overall customer journey. Similarly, 57% of Australian respondents say... --- ### Hong Kong Businesses Must do More to Understand the Customer Journey, According to Survey - Published: 2017-03-16 - Modified: 2017-03-16 - URL: https://emarsystest.com/press-release/hong-kong-businesses-must-understand-customer-journey-according-survey/ - Translation Priorities: Optional Only 10 percent of APAC marketers believe their organisation has a well-developed customer journey strategy in place; 70 percent say customer touchpoints are not integrated Hong Kong – xx February 2017 – New findings from Econsultancy’s Understanding the Customer Journey in Asia Pacific report, published in association with SAP Emarsys, a leading global B2C marketing cloud company, reveals that much of Asia Pacific is at an ‘intermediate’ stage when it comes to understanding their customers’ journey, while 8 percent of Hong Kong respondents admit that their organisation doesn’t have any insight into the customer journey, the highest percentage in the region. “The promise of marketing has always been to deliver personalised interactions that consumers deserve, and that many of them are growing to expect,” said Ohad Hecht, CEO, SAP Emarsys. “Marketing teams around the world work hard to exceed customer expectations; however, a gap is emerging between customer demand for personalised interactions and the marketer’s ability to deliver. An explosion of data, channels and point solutions are at the core of this growing gap and are ironically making it harder, not easier, for marketers to understand the customer journey. ” According to the report, complexity of the customer journey, difficulty with unifying different sources of data and IT bottlenecks are the main barriers for Hong Kong organisations looking to understand the customer journey, very similar to the overall picture of APAC. However, while a lack of internal collaboration is a key barrier throughout the region, it is particularly true for... --- ### SAP Emarsys Fuels AI Marketing Capabilities with New Advanced Partner Integrations to Facilitate Cross Platform Data Flow - Published: 2017-03-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-fuels-ai-marketing-capabilities-new-advanced-partner-integrations-facilitate-cross-platform-data-flow/ - Translation Priorities: Optional Provider of tangible AI Marketing technology highlights first steps to AI readiness for retail, ecommerce, travel and other B2C brands LONDON, U. K. – March 8, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces a wide range of advanced platform integrations and new products with partners, including Magento, Facebook, Salesforce eCommerce, Return Path, Hybris and Oxid that are helping to fuel SAP Emarsys AI Marketing (AIM) solutions, such as Predict, Incentive Recommendations and Send Time Optimization. Delivering on the promise of marketing and realizing the potential of AI marketing relies on data. It is hard to identify and unify the right information given today’s increasingly anonymous end customer, but seamless integration of the SAP Emarsys B2C Marketing Cloud with a diverse and a high-quality partner ecosystem ensures that data can flow between platforms and make this process easier. This paves the way for AI marketing for retail, ecommerce and other B2C brands, and ensures that a mobile first approach is enabled. In turn, this frictionless flow of data enables more effective omnichannel marketing execution for B2C brands – increasingly carried out at scale using AI1 - which drives growth in revenue and improved ROI. Successful integration with technology partners, such as Magento, Salesforce eCommerce, Hybris and Oxid, is at the heart of omnichannel strategies implemented by many of the global B2C brands that SAP Emarsys works with. SAP Emarsys is also announcing two new products that are integrated with Facebook and Return Path respectively to strengthen... --- ### SAP Emarsys Partners with Kickdynamic and Launches SAP Emarsys Open Time Content - Published: 2017-02-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-partners-kickdynamic-launches-emarsys-open-time-content/ - Translation Priorities: Optional Automated and personalized content based on context provides digital marketers a highly engaging email experience for their customers Vienna, AUSTRIA – February 9th, 2017 - SAP Emarsys, a leading global B2C marketing cloud company, announces a partnership with Kickdynamic, an innovative provider of open time marketing technology, to launch SAP Emarsys Open Time Content. This feature of the SAP Emarsys B2C Marketing Cloud enables marketers to drive conversions and boost email engagement by providing highly personalized content, in real time, as customers open emails. SAP Emarsys Open Time Content provides automated and personalized content based on context, enabling marketers to deliver highly effective content and an engaging email experience for their audiences. Context includes the recipient’s exact location, time, weather or device; user demographics based on the recipient’s unique profile (e. g. age, gender); and user behavior (e. g. email, web, purchase history). “Sending email that is personalized and engaging has been a long-term challenge for email marketers due to the manual content creation process,” said Matt Hayes, CEO at Kickdynamic. “Through the SAP Emarsys partnership with Kickdynamic, marketers can automate content that takes the latest information from pre-approved sources, personalized to each customer’s context when the email is opened. ” Adi Topaz, Integrations Business Unit Manager at SAP Emarsys highlights the impact of SAP Emarsys Open Time Content: “Adding value to every email communication is high on every marketer’s agenda. Thanks to our partnership with Kickdynamic and the launch of Open Time Content, marketers can provide recipients with an... --- ### Cosabella’s Revenue Surges 60 Percent Using SAP Emarsys AI-enabled B2C Marketing Cloud - Published: 2017-02-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/cosabellas-revenue-surges-60-percent-using-emarsys-ai-enabled-b2c-marketing-cloud/ - Translation Priorities: Optional SAP Emarsys integration doubles Cosabella’s subscription base through omnichannel marketing and is the next big step in Cosabella’s move into AI during 2017 INDIANAPOLIS, IN, USA – February 8th, 2017 – SAP Emarsys, a leading global B2C marketing cloud company, announces that luxury lingerie brand, Cosabella has implemented the SAP Emarsys artificial intelligence (AI) enabled marketing automation platform to enhance customer engagement and acquisition, and conversion growth. Since the platform’s integration in October 2016, Cosabella has gained a remarkable increase in new subscribers, doubling its subscription base, and grown the luxury brand’s email-led revenues by more than 60 percent compared to 2015. The roll out of the SAP Emarsys platform is the next big step in Cosabella’s move into AI integration during 2017. “As a second generation CEO my goal is to future-proof Cosabella,” said Guido Campello, CEO at Cosabella. “We will achieve this by hiring the best talent and working with the best technologies out there. SAP Emarsys has not let us down and has wide applications across direct to consumer and our wholesale business. ” Cosabella is a family-owned Italian lingerie company, and gained initial recognition by designing the iconic bodysuit in the mid-eighties. With a flagship store in New York City, and products sold in thousands of independent boutiques and department stores across the US and around the world, the luxury brand today blends American innovation with Italian artisanship and provides a product mix that includes intimates, swim, shape and loungewear. Cosabella uses the SAP Emarsys Suite... --- ### SAP Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers - Published: 2016-11-29 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-artificial-intelligence-marketing/ - Translation Priorities: Optional SAP Emarsys Artificial Intelligence Marketing (AIM) simply and effectively bridges the execution gap between complex data science and scaling truly personal interactions with billions of customers LONDON, U. K. – November 30, 2016 – SAP Emarsys, a leading global B2C marketing cloud company, announces the launch of SAP Emarsys AI Marketing (AIM) that will revolutionize the role of marketers, and increase revenue and return on investment (ROI) for global brands. The new, disruptive capabilities of AIM will alleviate the marketer’s burden, not by adding more disparate tools, but by simply and effectively bridging the gap between complex data science and executing truly personal omnichannel campaigns at scale. AIM also provides progressive marketers with a powerful, but hype-free and tangible AI solution with previously unexperienced capabilities, such as personalized incentive recommendations with just a flip of a switch, and significant business value with potential revenue uplift of more than 28%1. According to Forrester2, 40% of loyalty marketers struggle with personalization. SAP Emarsys AIM allows progressive marketers to be more empathetic and focus on one-to-one engagement with their customers, but at scale and enabled by AI that removes the burden of operational and execution tasks. By allowing marketers to focus more on strategy, content and creative, global brands in the e-commerce, retail, travel and other B2C industries can expect more engaged customers, improved loyalty and increased revenue, thereby achieving greater ROI. Marketers will interact with AIM through a unique and intuitive user experience (UX) portal that embeds enhanced features into the SAP... --- ### SAP Emarsys Fuels Innovation in High-Growth B2C Marketing Cloud Business with $22.3 Million Investment from TSLE - Published: 2016-10-31 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-fuels-innovation-high-growth-b2c-marketing-cloud-business2-million-investment-tsle/ - Translation Priorities: Optional Increased momentum in SAP Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) today VIENNA, Austria, October 31, 2016 – SAP Emarsys, a leading global B2C marketing cloud company, today announced a $22. 3M investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP. This financing will fuel innovation in artificial intelligence and data science, and accelerate growth at SAP Emarsys as it builds on recent success and seeks new opportunities in existing and new markets, such as the U. S. SAP Emarsys customers around the world will benefit from innovative, cloud-based marketing technologies resulting from the investment that will allow them to scale truly personalized interactions with billions of consumers. Today’s announcement brings the total funding received by SAP Emarsys from investors in the last 24 months to $55. 3M. The infusion of growth capital will be used to fuel innovation within SAP Emarsys’ already highly regarded research and development (R&D) function, and disrupt the current cloud marketing industry. By increasing momentum in R&D, SAP Emarsys aims to support the significant advances it is making in artificial intelligence and data science. Impending announcements on artificial intelligence will reinforce SAP Emarsys as the natural choice for B2C marketers who wish to more effectively engage and drive loyalty with existing customers, and attract new ones. The new solution will improve personal interactions, thereby closing the gap between brands and consumers, and enabling marketers to focus on marketing strategy and customer service, instead of execution. “SAP... --- ### SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe - Published: 2016-08-29 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe-2/ - Translation Priorities: Opcional President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its SAP Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers across the globe. SAP Emarsys LIVE will feature guest lecturers, roundtables, panel discussions, and workshops on timely topics for today’s digital marketers. Held in key cities around the world, including New York, London, Vienna, and Berlin, the first event commences in Los Angeles on September 1 at the W Los Angeles. On Thursday, September 1 at 1:00 p. m. PT, SAP Emarsys President of the Americas, Sean Brady, will join Chelsea Mueller, Director of E-commerce for Cheaper Than Dirt! , Michael Barber, Founder of barber&hewitt, and Ted Stenstrom, VP of E-commerce at Kensium Solutions, for the half-day event on how to “Overcome Omnichannel Overload”. Executives will focus on how you can intuitively use automation to engage and wow your customers at every touch point. The half-day event will discuss: Why a unified view is important; Avoiding ‘analysis paralysis’; Why automating digital marketing efforts across all devices is necessary to better understand your customers’ behavior; Providing true omnichannel customer experiences; and Creating an engaging experience that results in conversions. “We want to take marketers offline to engage in active discussions on the relevant issues of the day,” explains Sean Brady, SAP Emarsys President of... --- ### SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe - Published: 2016-08-29 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe/ - Translation Priorities: Optional President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its SAP Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers across the globe. SAP Emarsys LIVE will feature guest lecturers, roundtables, panel discussions, and workshops on timely topics for today’s digital marketers. Held in key cities around the world, including New York, London, Vienna, and Berlin, the first event commences in Los Angeles on September 1 at the W Los Angeles. On Thursday, September 1 at 1:00 p. m. PT, SAP Emarsys President of the Americas, Sean Brady, will join Chelsea Mueller, Director of E-commerce for Cheaper Than Dirt! , Michael Barber, Founder of barber&hewitt, and Ted Stenstrom, VP of E-commerce at Kensium Solutions, for the half-day event on how to “Overcome Omnichannel Overload”. Executives will focus on how you can intuitively use automation to engage and wow your customers at every touch point. The half-day event will discuss: Why a unified view is important;Avoiding ‘analysis paralysis’;Why automating digital marketing efforts across all devices is necessary to better understand your customers’ behavior;Providing true omnichannel customer experiences; andCreating an engaging experience that results in conversions. “We want to take marketers offline to engage in active discussions on the relevant issues of the day,” explains Sean Brady, SAP Emarsys President of the Americas. “As solution... --- ### SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe - Published: 2016-08-29 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-live-event-series-launches-to-educate-exchange-ideas-and-empower-digital-marketers-across-the-globe-2/ - Translation Priorities: Optional President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its SAP Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers across the globe. SAP Emarsys LIVE will feature guest lecturers, roundtables, panel discussions, and workshops on timely topics for today’s digital marketers. Held in key cities around the world, including New York, London, Vienna, and Berlin, the first event commences in Los Angeles on September 1 at the W Los Angeles. On Thursday, September 1 at 1:00 p. m. PT, SAP Emarsys President of the Americas, Sean Brady, will join Chelsea Mueller, Director of E-commerce for Cheaper Than Dirt! , Michael Barber, Founder of barber&hewitt, and Ted Stenstrom, VP of E-commerce at Kensium Solutions, for the half-day event on how to “Overcome Omnichannel Overload”. Executives will focus on how you can intuitively use automation to engage and wow your customers at every touch point. The half-day event will discuss: Why a unified view is important; Avoiding ‘analysis paralysis’; Why automating digital marketing efforts across all devices is necessary to better understand your customers’ behavior; Providing true omnichannel customer experiences; and Creating an engaging experience that results in conversions. “We want to take marketers offline to engage in active discussions on the relevant issues of the day,” explains Sean Brady, SAP Emarsys President of... --- ### SAP Emarsys Becomes a Demandware LINK Partner with Certified Integration - Published: 2016-08-02 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-becomes-a-demandware-link-partner-with-certified-integration/ - Translation Priorities: Opcional Demandware, a Salesforce Company, Users can Leverage the Power of the SAP Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization Vienna, AT – August 2, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced that it has become a Demandware LINK Technology Partner with certified integration, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies. As a member of the Demandware LINK Partner ecosystem, SAP Emarsys provides Demandware Commerce Cloud users with a seamless connection to the SAP Emarsys B2C Marketing Cloud, providing a data science and execution platform enabling one-to-one personalization. With the SAP Emarsys LINK cartridge, Demandware Commerce Cloud users can: Further engage customers: Execute automated marketing communications to keep customers coming back to your Demandware site. Utilize the SAP Emarsys customer intelligence platform: Optimize automation, engagement and analysis of customer data. Execute social retargeting: Follow up email campaigns with a more personalized approach to CRM ads. Improve inventory management: Execute stock clearance campaigns using SAP Emarsys customer intelligence platform’s product affinity reports. Export product catalogs into the SAP Emarsys product recommendation engine. Provide VIP treatment: Identify your most valuable customers and target them with tailored incentives. “We are happy to announce the certification of the SAP Emarsys integration as part of the Demandware LINK partner program,” said Tom Griffin, senior vice president of corporate development at Demandware, a Salesforce company. “Cross-channel customer engagement is key for succeeding with today’s shopper, so we are excited to have... --- ### SAP Emarsys Becomes a Demandware LINK Partner with Certified Integration - Published: 2016-08-02 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-becomes-a-demandware-link-partner-with-certified-integration/ - Translation Priorities: Optional Demandware, a Salesforce Company, Users can Leverage the Power of the SAP Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization Vienna, AT – August 2, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced that it has become a Demandware LINK Technology Partner with certified integration, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies. As a member of the Demandware LINK Partner ecosystem, SAP Emarsys provides Demandware Commerce Cloud users with a seamless connection to the SAP Emarsys B2C Marketing Cloud, providing a data science and execution platform enabling one-to-one personalization. With the SAP Emarsys LINK cartridge, Demandware Commerce Cloud users can: Further engage customers: Execute automated marketing communications to keep customers coming back to your Demandware site. Utilize the SAP Emarsys customer intelligence platform: Optimize automation, engagement and analysis of customer data. Execute social retargeting: Follow up email campaigns with a more personalized approach to CRM ads. Improve inventory management: Execute stock clearance campaigns using SAP Emarsys customer intelligence platform’s product affinity reports. Export product catalogs into the SAP Emarsys product recommendation engine. Provide VIP treatment: Identify your most valuable customers and target them with tailored incentives. “We are happy to announce the certification of the SAP Emarsys integration as part of the Demandware LINK partner program,” said Tom Griffin, senior vice president of corporate development at Demandware, a Salesforce company. “Cross-channel customer engagement is key for succeeding with today’s shopper, so we are excited to have... --- ### SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report - Published: 2016-07-13 - Modified: 2025-01-24 - URL: https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/ - Translation Priorities: Optional B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the SAP Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns. The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy. According to the report, “SAP Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects. ” “We believe SAP Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, SAP Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel. ” As European companies seek digital marketing solutions to attract and... --- ### SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report - Published: 2016-07-13 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report-2/ - Translation Priorities: Optional B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the SAP Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns. The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy. According to the report, “SAP Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects. ” “We believe SAP Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, SAP Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel. ” As European companies seek digital marketing solutions to attract and... --- ### SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report - Published: 2016-07-13 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-profiled-in-2016-vendor-landscape-european-marketing-automation-vendors-industry-analyst-report/ - Translation Priorities: Optional B2C Marketing Cloud from SAP Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the SAP Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns. The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy. According to the report, “SAP Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects. ” “We believe SAP Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, SAP Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel. ” As European companies seek digital marketing solutions to attract and... --- ### SAP Emarsys Announces Changes in Executive Leadership - Published: 2016-07-08 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/ - Translation Priorities: Optional Vienna AT - July 8, 2016 - SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today announced that Josef Ahorner, co-founder and Chairman of the Board, and Hagai Hartman, co-founder and CEO, have taken the joint decision that Hartman will fully focus his attention on innovation to further strengthen the company’s competitiveness in a rapidly changing market. In his new role as CINO – Chief Innovation Officer – he will drive breakthrough innovation, product development based on artificial intelligence and its rapid roll-out to customers. The Board has accepted Hartman’s decision to re-orient his focus and place greater emphasis on delivery of the company vision. The change will be effective July 11, 2016. The Board, led by the chairman Josef Ahorner and with Matt Blodgett, Managing Director at Vector Capital, fully support Mr. Hartman’s recommendation to appoint Ohad Hecht as CEO. Hecht built SAP Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. In his new role, Hecht will focus on sustaining the company’s rapid growth by driving international expansion, including further penetration of the US market. SAP Emarsys currently serves more than 1,400 customers in 140 markets, supporting their marketing with customer intelligence, personalization, predictive recommendations and omnichannel marketing automation. “Breakthrough innovation is pivotal to our business and it is SAP Emarsys’ key differentiator in a rapidly changing market. I will focus on our role as game changer and bring our vision... --- ### SAP Emarsys Announces Changes in Executive Leadership - Published: 2016-07-08 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/ - Translation Priorities: Optional Vienna AT - July 8, 2016 - SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today announced that Josef Ahorner, co-founder and Chairman of the Board, and Hagai Hartman, co-founder and CEO, have taken the joint decision that Hartman will fully focus his attention on innovation to further strengthen the company’s competitiveness in a rapidly changing market. In his new role as CINO – Chief Innovation Officer – he will drive breakthrough innovation, product development based on artificial intelligence and its rapid roll-out to customers. The Board has accepted Hartman’s decision to re-orient his focus and place greater emphasis on delivery of the company vision. The change will be effective July 11, 2016. The Board, led by the chairman Josef Ahorner and with Matt Blodgett, Managing Director at Vector Capital, fully support Mr. Hartman’s recommendation to appoint Ohad Hecht as CEO. Hecht built SAP Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. In his new role, Hecht will focus on sustaining the company’s rapid growth by driving international expansion, including further penetration of the US market. SAP Emarsys currently serves more than 1,200 customers in 140 markets, supporting their marketing with customer intelligence, personalization, predictive recommendations and omnichannel marketing automation. “Breakthrough innovation is pivotal to our business and it is SAP Emarsys’ key differentiator in a rapidly changing market. I will focus on our role as game changer and bring our vision... --- ### SAP Emarsys Announces Changes in Executive Leadership - Published: 2016-07-08 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-announces-changes-in-executive-leadership/ - Translation Priorities: Optional Vienna AT - July 8, 2016 - SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today announced that Josef Ahorner, co-founder and Chairman of the Board, and Hagai Hartman, co-founder and CEO, have taken the joint decision that Hartman will fully focus his attention on innovation to further strengthen the company’s competitiveness in a rapidly changing market. In his new role as CINO – Chief Innovation Officer – he will drive breakthrough innovation, product development based on artificial intelligence and its rapid roll-out to customers. The Board has accepted Hartman’s decision to re-orient his focus and place greater emphasis on delivery of the company vision. The change will be effective July 11, 2016. The Board, led by the chairman Josef Ahorner and with Matt Blodgett, Managing Director at Vector Capital, fully support Mr. Hartman’s recommendation to appoint Ohad Hecht as CEO. Hecht built SAP Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. In his new role, Hecht will focus on sustaining the company’s rapid growth by driving international expansion, including further penetration of the US market. SAP Emarsys currently serves more than 1,500 customers in 140 markets, supporting their marketing with customer intelligence, personalization, predictive recommendations and omnichannel marketing automation. “Breakthrough innovation is pivotal to our business and it is SAP Emarsys’ key differentiator in a rapidly changing market. I will focus on our role as game changer and bring our vision... --- ### SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition - Published: 2016-06-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/ Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is proud to celebrate a year of innovation and excellence delivering significant business growth, as well as recognition from Forrester Research as a Strong Performer in The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016. In its first year, SAP Emarsys North America successfully met its growth targets and delivered strong operating results as part of its U. S. market entry strategy. Additionally, SAP Emarsys was recognized by Forrester Research for its “easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities. ” “We have seen a significant demand for our B2C Marketing Cloud from retailers and ecommerce companies with a desire to better target, engage and retain customers across channels,” said Sean Brady, President of the Americas, SAP Emarsys. “Our technology, client services model, and people are enabling digital marketers to succeed, and we believe our being cited by Forrester as a Strong Performer in its recent report is a testament to that. ” Since the opening of the North American headquarters in Indianapolis last year, demand for SAP Emarsys B2C Marketing Cloud has increased steadily, growing especially fast in the second quarter of 2016. SAP Emarsys newest group of clients includes: Butter London, Cheaper Than Dirt! , High Fashion Home, Rawlings, Scrubs & Beyond, and Stance Socks. Across North... --- ### SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition - Published: 2016-06-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/ Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is proud to celebrate a year of innovation and excellence delivering significant business growth, as well as recognition from Forrester Research as a Strong Performer in The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016. In its first year, SAP Emarsys North America successfully met its growth targets and delivered strong operating results as part of its U. S. market entry strategy. Additionally, SAP Emarsys was recognized by Forrester Research for its “easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities. ” “We have seen a significant demand for our B2C Marketing Cloud from retailers and ecommerce companies with a desire to better target, engage and retain customers across channels,” said Sean Brady, President of the Americas, SAP Emarsys. “Our technology, client services model, and people are enabling digital marketers to succeed, and we believe our being cited by Forrester as a Strong Performer in its recent report is a testament to that. ” Since the opening of the North American headquarters in Indianapolis last year, demand for SAP Emarsys B2C Marketing Cloud has increased steadily, growing especially fast in the second quarter of 2016. SAP Emarsys newest group of clients includes: Butter London, Cheaper Than Dirt! , High Fashion Home, Rawlings, Scrubs & Beyond, and Stance Socks. Across North... --- ### SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition - Published: 2016-06-22 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-north-america-celebrates-a-year-of-innovation-and-excellence-delivering-business-growth-and-industry-recognition-4/ - Translation Priorities: Optional Indianapolis, IN – June 22, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, is proud to celebrate a year of innovation and excellence delivering significant business growth, as well as recognition from Forrester Research as a Strong Performer in The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016. In its first year, SAP Emarsys North America successfully met its growth targets and delivered strong operating results as part of its U. S. market entry strategy. Additionally, SAP Emarsys was recognized by Forrester Research for its “easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities. ” “We have seen a significant demand for our B2C Marketing Cloud from retailers and ecommerce companies with a desire to better target, engage and retain customers across channels,” said Sean Brady, President of the Americas, SAP Emarsys. “Our technology, client services model, and people are enabling digital marketers to succeed, and we believe our being cited by Forrester as a Strong Performer in its recent report is a testament to that. ” Since the opening of the North American headquarters in Indianapolis last year, demand for SAP Emarsys B2C Marketing Cloud has increased steadily, growing especially fast in the second quarter of 2016. SAP Emarsys newest group of clients includes: Butter London, Cheaper Than Dirt! , High Fashion Home, Rawlings, Scrubs & Beyond, and Stance Socks. Across North... --- ### SAP Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time - Published: 2016-06-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-crm-ads-enabling-marketers-to-connect-purchasing-and-behavioral-data-to-advertising-campaigns-in-real-time-3/ Vienna, AT – June 21, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of SAP Emarsys CRM Ads. This feature of the SAP Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e. g. , mobile, Web, email) behavioral data to improve their advertising campaigns. For the first time, marketers can work with an unparalleled level of targeting and hyper-personalization across today’s best-in-class advertising channels in real time. To create a powerful experience that increases customer acquisition and retention, SAP Emarsys CRM Ads: Goes beyond cookie-based marketing, creating an aligned brand experience across all advertising channels and devices;Optimizes bids on Google search by adjusting the text ads and keywords in the SAP Emarsys B2C Marketing Cloud;Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram; andUnleashes your CRM database to engage and target contacts and consumers who have not purchased in a long time. Amir Jacobi, SAP Emarsys Product Manager, highlights the importance of SAP Emarsys CRM Ads, “A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With SAP Emarsys CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and... --- ### SAP Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time - Published: 2016-06-21 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-launches-crm-ads-enabling-marketers-to-connect-purchasing-and-behavioral-data-to-advertising-campaigns-in-real-time-3/ - Translation Priorities: Optional Vienna, AT – June 21, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of SAP Emarsys CRM Ads. This feature of the SAP Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e. g. , mobile, Web, email) behavioral data to improve their advertising campaigns. For the first time, marketers can work with an unparalleled level of targeting and hyper-personalization across today’s best-in-class advertising channels in real time. To create a powerful experience that increases customer acquisition and retention, SAP Emarsys CRM Ads: Goes beyond cookie-based marketing, creating an aligned brand experience across all advertising channels and devices;Optimizes bids on Google search by adjusting the text ads and keywords in the SAP Emarsys B2C Marketing Cloud;Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram; andUnleashes your CRM database to engage and target contacts and consumers who have not purchased in a long time. Amir Jacobi, SAP Emarsys Product Manager, highlights the importance of SAP Emarsys CRM Ads, “A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With SAP Emarsys CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and... --- ### SAP Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market - Published: 2016-06-14 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-helps-retailers-and-brands-target-the-billion-dollar-m-commerce-market/ - Translation Priorities: Optional Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across devices Vienna, AT – June 14, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention. Connected to its B2C Marketing Cloud, the suite featuring Mobile Engage for apps powers retailers’, brands’ and ecommerce mobile app engagement strategies through automation designed to bring users back to the mobile app through personalized content. Forrester’s November, 2015 Predictions 2016: The Mobile Revolution Accelerates report forecasts that, “mobile and tablet commerce will reach $142 billion in the US and €86 billion in Europe, representing respectively 38% and 32% of online transactions. ” Additionally, “. . in the US, more than 30% of sales will have a mobile cross-channel component, meaning consumers will use mobile at some point throughout the purchase life cycle, from product research to in-store interactions. ” “Mobile apps present a great opportunity for marketers to leverage user-level insights to better target and more effectively engage with customers using push and in-app messages,” said David Galante, VP, Mobile Products, SAP Emarsys. “Mobile engagement programs leveraging behavioral data are an effective strategy and should be considered during the mobile design phase. Companies like Runtastic (an adidas group company) have turned to SAP Emarsys for data-driven mobile solutions in order to retain and grow their customer loyalty. ” SAP Emarsys... --- ### SAP Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market - Published: 2016-06-14 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-helps-retailers-and-brands-target-the-billion-dollar-m-commerce-market/ - Translation Priorities: Optional Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across devices Vienna, AT – June 14, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention. Connected to its B2C Marketing Cloud, the suite featuring Mobile Engage for apps powers retailers’, brands’ and ecommerce mobile app engagement strategies through automation designed to bring users back to the mobile app through personalized content. Forrester’s November, 2015 Predictions 2016: The Mobile Revolution Accelerates report forecasts that, “mobile and tablet commerce will reach $142 billion in the US and €86 billion in Europe, representing respectively 38% and 32% of online transactions. ” Additionally, “. . in the US, more than 30% of sales will have a mobile cross-channel component, meaning consumers will use mobile at some point throughout the purchase life cycle, from product research to in-store interactions. ” “Mobile apps present a great opportunity for marketers to leverage user-level insights to better target and more effectively engage with customers using push and in-app messages,” said David Galante, VP, Mobile Products, SAP Emarsys. “Mobile engagement programs leveraging behavioral data are an effective strategy and should be considered during the mobile design phase. Companies like Runtastic (an adidas group company) have turned to SAP Emarsys for data-driven mobile solutions in order to retain and grow their customer loyalty. ” SAP Emarsys... --- ### SAP Emarsys Announces its Latest Magento Extension - Published: 2016-06-08 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-announces-latest-magento-extension/ Magento Users can now Access the SAP Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further Improving Customer Engagement Vienna, AT – June 8, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced its newest Magento extension providing access to Smart Insight, the SAP Emarsys customer intelligence platform, along with seamless integration of customer data — all to improve customer engagement. Further supporting users of the Magento Community and Enterprise Editions, Magento users can access the SAP Emarsys Smart Insight customer intelligence platform to: Maximize revenue from customers by automating retention marketing; Automatically update product catalogs, purchase data and customer lifecycle segments; and Export customer purchase history to follow the evolution of their business. Additionally, to further improve customer communication and experience, Magneto store owners can obtain real-time, clear, and actionable intelligence to better understand and target customers, ensure flawless deliverability and provide thorough reporting and analyses. “This extension presents tremendous value to marketers, it provides the necessary intelligence to reach customers in a more personalized manner on any channel and at scale,” said Ohad Hecht, COO, SAP Emarsys. “Our partnership with Magento provides users with a unified customer profile — enabling them to better understand online and offline activity to create effective campaigns that create return customers. ” Throughout 2016, SAP Emarsys will announce additional Magento extensions to further support Magento 2. 0 and additional offerings to further promote customer retention for Magento users. To get the latest SAP... --- ### SAP Emarsys Announces its Latest Magento Extension - Published: 2016-06-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-announces-latest-magento-extension/ - Translation Priorities: Optional Magento Users can now Access the SAP Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further Improving Customer Engagement Vienna, AT – June 8, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced its newest Magento extension providing access to Smart Insight, the SAP Emarsys customer intelligence platform, along with seamless integration of customer data — all to improve customer engagement. Further supporting users of the Magento Community and Enterprise Editions, Magento users can access the SAP Emarsys Smart Insight customer intelligence platform to: Maximize revenue from customers by automating retention marketing;Automatically update product catalogs, purchase data and customer lifecycle segments; andExport customer purchase history to follow the evolution of their business. Additionally, to further improve customer communication and experience, Magneto store owners can obtain real-time, clear, and actionable intelligence to better understand and target customers, ensure flawless deliverability and provide thorough reporting and analyses. “This extension presents tremendous value to marketers, it provides the necessary intelligence to reach customers in a more personalized manner on any channel and at scale,” said Ohad Hecht, COO, SAP Emarsys. “Our partnership with Magento provides users with a unified customer profile — enabling them to better understand online and offline activity to create effective campaigns that create return customers. ” Throughout 2016, SAP Emarsys will announce additional Magento extensions to further support Magento 2. 0 and additional offerings to further promote customer retention for Magento users. To get the latest SAP Emarsys extension... --- ### SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete - Published: 2016-06-07 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/ 81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis, IN – June 7, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. The survey, Adapting to the Pace of Omnichannel Commerce examines how US-based small and medium-sized businesses (SMBs) with annual revenues under $100 million are handling fierce competition from today’s larger retail players. Based on the findings of top retail SMBs surveyed: 81% of SMBs still rely on email as a driver for customer acquisition, and 80% for customer retention;73% of retailers rank email as a top budget item, with one in five ranking it as a top priority to invest;SMBs saw gains in major KPIs: conversion rates increased by 72%, average order value increased by 65%, and repeat customer purchases increased by 58%;70% of SMBs begin holiday planning no later than July; and54% of SMBs identified cart abandonment emails as the most successful marketing tactic and site-based recommendations came in second at 47%. “We found that SMBs are nimble and quick to respond in today’s competitive retail environment,” said Sean Brady, President of the Americas, SAP Emarsys. “SMBs seek agile platforms that are quick to implement and easy to use. SMBs like Cheaper Than Dirt! , Rawlings, and Scrubs & Beyond have turned to SAP Emarsys to see an immediate ROI, remain... --- ### SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete - Published: 2016-06-07 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/ 81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis, IN – June 7, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. The survey, Adapting to the Pace of Omnichannel Commerce examines how US-based small and medium-sized businesses (SMBs) with annual revenues under $100 million are handling fierce competition from today’s larger retail players. Based on the findings of top retail SMBs surveyed: 81% of SMBs still rely on email as a driver for customer acquisition, and 80% for customer retention;73% of retailers rank email as a top budget item, with one in five ranking it as a top priority to invest;SMBs saw gains in major KPIs: conversion rates increased by 72%, average order value increased by 65%, and repeat customer purchases increased by 58%;70% of SMBs begin holiday planning no later than July; and54% of SMBs identified cart abandonment emails as the most successful marketing tactic and site-based recommendations came in second at 47%. “We found that SMBs are nimble and quick to respond in today’s competitive retail environment,” said Sean Brady, President of the Americas, SAP Emarsys. “SMBs seek agile platforms that are quick to implement and easy to use. SMBs like Cheaper Than Dirt! , Rawlings, and Scrubs & Beyond have turned to SAP Emarsys to see an immediate ROI, remain... --- ### SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete - Published: 2016-06-07 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-survey-finds-smbs-quickly-adapting-omnichannel-paradigm-compete/ - Translation Priorities: Optional 81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis, IN – June 7, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. The survey, Adapting to the Pace of Omnichannel Commerce examines how US-based small and medium-sized businesses (SMBs) with annual revenues under $100 million are handling fierce competition from today’s larger retail players. Based on the findings of top retail SMBs surveyed: 81% of SMBs still rely on email as a driver for customer acquisition, and 80% for customer retention;73% of retailers rank email as a top budget item, with one in five ranking it as a top priority to invest;SMBs saw gains in major KPIs: conversion rates increased by 72%, average order value increased by 65%, and repeat customer purchases increased by 58%;70% of SMBs begin holiday planning no later than July; and54% of SMBs identified cart abandonment emails as the most successful marketing tactic and site-based recommendations came in second at 47%. “We found that SMBs are nimble and quick to respond in today’s competitive retail environment,” said Sean Brady, President of the Americas, SAP Emarsys. “SMBs seek agile platforms that are quick to implement and easy to use. SMBs like Cheaper Than Dirt! , Rawlings, and Scrubs & Beyond have turned to SAP Emarsys to see an immediate ROI, remain... --- ### Independent Research Firm Cites SAP Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report - Published: 2016-05-31 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/independent-research-firm-cites-emarsys-strong-performer-q2016-cross-channel-campaign-management-report/ SAP Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria Vienna, AT – May 31, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited to participate in its Q2 2016 Forrester Wave™ evaluation, and was named a Strong Performer in its report: The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. In this evaluation, SAP Emarsys received the top scores possible in the user experience, content management and Web and eCommerce criteria. Per the report, SAP Emarsys “... connects in-store and online shopping experiences with consistent product content across email, mobile, web, and eCommerce. SAP Emarsys owes its rapid growth to an easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities. ” “We are honored to be recognized by Forrester Research as a strong performer in the CCCM space,” said Hagai Hartman SAP Emarsys CEO. “We believe our ranking in Forrester's Cross-Channel Campaign Management Wave is a validation of our company’s vision, enabling one-to-one interactions between marketers and consumers across all channels. ” The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated 15 cross-channel campaign management providers and found SAP Emarsys customers “... appreciate its current dedication as a partner that maintains a ‘good relationship and synergy with the team, both on the business... --- ### Independent Research Firm Cites SAP Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report - Published: 2016-05-31 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/independent-research-firm-cites-emarsys-strong-performer-q2016-cross-channel-campaign-management-report/ - Translation Priorities: Optional SAP Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria Vienna, AT – May 31, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited to participate in its Q2 2016 Forrester Wave™ evaluation, and was named a Strong Performer in its report: The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. In this evaluation, SAP Emarsys received the top scores possible in the user experience, content management and Web and eCommerce criteria. Per the report, SAP Emarsys “... connects in-store and online shopping experiences with consistent product content across email, mobile, web, and eCommerce. SAP Emarsys owes its rapid growth to an easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities. ” “We are honored to be recognized by Forrester Research as a strong performer in the CCCM space,” said Hagai Hartman SAP Emarsys CEO. “We believe our ranking in Forrester's Cross-Channel Campaign Management Wave is a validation of our company’s vision, enabling one-to-one interactions between marketers and consumers across all channels. ” The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated 15 cross-channel campaign management providers and found SAP Emarsys customers “... appreciate its current dedication as a partner that maintains a ‘good relationship and synergy with the team, both on the business... --- ### 2016 - Published: 2016-04-18 - Modified: 2020-07-15 - URL: https://emarsystest.com/de/press-release/2016-2/ - Translation Priorities: Optional SAP Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe August 29, 2016 Antavo and SAP Emarsys Partner to Provide Powerful E-commerce Loyalty Programs to Further Strengthen Customer Retention and Increase Customer Lifetime Value August 24, 2016 SAP Emarsys Becomes a Demandware LINK Partner with Certified Integration August 2, 2016 SAP Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report July 13, 2016 SAP Emarsys Announces Changes in Executive Leadership July 8, 2016 SAP Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition June 22, 2016 SAP Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time June 21, 2016 SAP Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market June 14, 2016 SAP Emarsys Announces its Latest Magento Extension June 8, 2016 SAP Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete June 7, 2016 Independent Research Firm Cites SAP Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report May 31, 2016 SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine April 5, 2016 SAP Emarsys Achieves 100% New Business Growth in 2015 February 3, 2016 --- ### SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine - Published: 2016-04-05 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/ - Translation Priorities: Optional Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential of Your Magento Store Data” at 11:00 a. m. on Wednesday, April 13 at this year’s Magento Imagine event. Held at the Wynn Las Vegas, April 11-13, 2016, this event brings together 2,500+ e-commerce experts from 45+ countries to inspire, advance and educate. During his presentation, Alex will demystify customer lifetime value discussing what it is, how it is calculated and the metrics and customer data around it, as well as demonstrate how to strategically utilize predictive analytics and machine learning to determine future customer lifetime value “My session takes a deep dive on customer lifetime value. Everyone talks about it, but there is a mystery around how to calculate it and how it changes over time,” says Timlin. “In addition to determining future customer lifetime value, with predictive analytics and machine learning, I will demonstrate techniques that enable marketers to understand which contacts to invest marketing dollars in and where budgets could be wasted — which are key when resources and budgets are strained. SAP Emarsys’ investment and presence at this year’s Magento Imagine reinforces the company’s commitment to the Magento platform. As a Magento partner, SAP Emarsys executives will be on hand at booth #426 to discuss and demonstrate what the SAP Emarsys... --- ### SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine - Published: 2016-04-05 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/ - Translation Priorities: Opcional Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential of Your Magento Store Data” at 11:00 a. m. on Wednesday, April 13 at this year’s Magento Imagine event. Held at the Wynn Las Vegas, April 11-13, 2016, this event brings together 2,500+ e-commerce experts from 45+ countries to inspire, advance and educate. During his presentation, Alex will demystify customer lifetime value discussing what it is, how it is calculated and the metrics and customer data around it, as well as demonstrate how to strategically utilize predictive analytics and machine learning to determine future customer lifetime value “My session takes a deep dive on customer lifetime value. Everyone talks about it, but there is a mystery around how to calculate it and how it changes over time,” says Timlin. “In addition to determining future customer lifetime value, with predictive analytics and machine learning, I will demonstrate techniques that enable marketers to understand which contacts to invest marketing dollars in and where budgets could be wasted — which are key when resources and budgets are strained. SAP Emarsys’ investment and presence at this year’s Magento Imagine reinforces the company’s commitment to the Magento platform. As a Magento partner, SAP Emarsys executives will be on hand at booth #426 to discuss and demonstrate what the SAP Emarsys... --- ### SAP Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine - Published: 2016-04-05 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-vp-client-success-alex-timlin-speaks-magento-imagine/ - Translation Priorities: Optional Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 - SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential of Your Magento Store Data” at 11:00 a. m. on Wednesday, April 13 at this year’s Magento Imagine event. Held at the Wynn Las Vegas, April 11-13, 2016, this event brings together 2,500+ e-commerce experts from 45+ countries to inspire, advance and educate. During his presentation, Alex will demystify customer lifetime value discussing what it is, how it is calculated and the metrics and customer data around it, as well as demonstrate how to strategically utilize predictive analytics and machine learning to determine future customer lifetime value “My session takes a deep dive on customer lifetime value. Everyone talks about it, but there is a mystery around how to calculate it and how it changes over time,” says Timlin. “In addition to determining future customer lifetime value, with predictive analytics and machine learning, I will demonstrate techniques that enable marketers to understand which contacts to invest marketing dollars in and where budgets could be wasted — which are key when resources and budgets are strained. SAP Emarsys’ investment and presence at this year’s Magento Imagine reinforces the company’s commitment to the Magento platform. As a Magento partner, SAP Emarsys executives will be on hand at booth #426 to discuss and demonstrate what the SAP Emarsys... --- ### SAP Emarsys Achieves 100% New Business Growth in 2015 - Published: 2016-02-03 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-achieves00-new-business-growth-2015/ Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As a solid contributing factor to this success, the company added more than 400 new clients in 2015, including: L’Oreal, Office Depot, Runtastic, Shiseido and The Body Shop. “With consistent growth throughout 2015, SAP Emarsys has paved the road for innovation in 2016,” said Hagai Hartman, Founder and CEO of SAP Emarsys. “This year, we will address the significant increase in mobile and social purchases, and the need to provide a more humanized, personalized approach to marketing. This will drive deeper offerings on the SAP Emarsys B2C cloud for the web, mobile and social media throughout this year. ” SAP Emarsys’ key success milestones in 2015 included: The opening of its North American headquarters in Indianapolis, IN, supporting the expansion of its unique and powerful B2C marketing cloud in the U. S. and Canada. Its first round of institutional funding, $33M from San Francisco-based Vector Capital. This Series A minority investment is SAP Emarsys’ first round of funding received in its 15 year history, supporting its accelerated growth into the North American market, product innovation, and the expansion of these regions’ sales and marketing teams. The company’s proprietary approach to retention automation led to a significant increase in new customers in 2015. This approach enables... --- ### SAP Emarsys Achieves 100% New Business Growth in 2015 - Published: 2016-02-03 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-achieves00-new-business-growth-2015/ - Translation Priorities: Optional Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As a solid contributing factor to this success, the company added more than 400 new clients in 2015, including: L’Oreal, Office Depot, Runtastic, Shiseido and The Body Shop. “With consistent growth throughout 2015, SAP Emarsys has paved the road for innovation in 2016,” said Hagai Hartman, Founder and CEO of SAP Emarsys. “This year, we will address the significant increase in mobile and social purchases, and the need to provide a more humanized, personalized approach to marketing. This will drive deeper offerings on the SAP Emarsys B2C cloud for the web, mobile and social media throughout this year. ” SAP Emarsys’ key success milestones in 2015 included: The opening of its North American headquarters in Indianapolis, IN, supporting the expansion of its unique and powerful B2C marketing cloud in the U. S. and Canada. Its first round of institutional funding, $33M from San Francisco-based Vector Capital. This Series A minority investment is SAP Emarsys’ first round of funding received in its 15 year history, supporting its accelerated growth into the North American market, product innovation, and the expansion of these regions’ sales and marketing teams. The company’s proprietary approach to retention automation led to a significant increase in new customers in 2015. This approach enables... --- ### SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday - Published: 2015-11-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/ Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today released its Black Friday 2015 UK data shoppers will almost double their spend on clothing and accessories with an average order value for online retailers increasing to £122. SAP Emarsys’ data is based on the online sales habits of eight million UK consumers from last year’s Black Friday against the daily average of shopping figures from September 2014 to September 2015. This year’s Black Friday is estimated to be the UK’s first online shopping day to break £1billion, according to digital commerce consultancy, Salmon*. Key findings of the data include: The total number of UK consumers who will make a purchase will increase by more than 400 per cent, with an average order value rising by 118 per cent;There will be nearly a 500 per cent increase in clothing, accessories, sports and outdoor goods purchases, with average order value increasing by £20; andAn increase in health and beauty product purchases, with average order value increasing by £15. Steven Ledgerwood, Managing Director, UK at SAP Emarsys comments: “Black Friday is the opportunity to increase revenue and conversion rates from new and existing customers. By combining big data and technology with a creative human touch, retailers e-commerce sites and brands can reinforce their current customer relationships and start new ones — using a more personalised approach to communications ensuring... --- ### SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday - Published: 2015-11-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/ Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today released its Black Friday 2015 UK data shoppers will almost double their spend on clothing and accessories with an average order value for online retailers increasing to £122. SAP Emarsys’ data is based on the online sales habits of eight million UK consumers from last year’s Black Friday against the daily average of shopping figures from September 2014 to September 2015. This year’s Black Friday is estimated to be the UK’s first online shopping day to break £1billion, according to digital commerce consultancy, Salmon*. Key findings of the data include: The total number of UK consumers who will make a purchase will increase by more than 400 per cent, with an average order value rising by 118 per cent;There will be nearly a 500 per cent increase in clothing, accessories, sports and outdoor goods purchases, with average order value increasing by £20; andAn increase in health and beauty product purchases, with average order value increasing by £15. Steven Ledgerwood, Managing Director, UK at SAP Emarsys comments: “Black Friday is the opportunity to increase revenue and conversion rates from new and existing customers. By combining big data and technology with a creative human touch, retailers e-commerce sites and brands can reinforce their current customer relationships and start new ones — using a more personalised approach to communications ensuring... --- ### SAP Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday - Published: 2015-11-17 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-releases-uk-black-friday-2015-data-indicating-uk-shoppers-will-almost-double-spend-clothing-accessories-black-friday/ - Translation Priorities: Optional Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – SAP Emarsys, a leading global provider of cloud marketing software for B2C companies, today released its Black Friday 2015 UK data shoppers will almost double their spend on clothing and accessories with an average order value for online retailers increasing to £122. SAP Emarsys’ data is based on the online sales habits of eight million UK consumers from last year’s Black Friday against the daily average of shopping figures from September 2014 to September 2015. This year’s Black Friday is estimated to be the UK’s first online shopping day to break £1billion, according to digital commerce consultancy, Salmon*. Key findings of the data include: The total number of UK consumers who will make a purchase will increase by more than 400 per cent, with an average order value rising by 118 per cent;There will be nearly a 500 per cent increase in clothing, accessories, sports and outdoor goods purchases, with average order value increasing by £20; andAn increase in health and beauty product purchases, with average order value increasing by £15. Steven Ledgerwood, Managing Director, UK at SAP Emarsys comments: “Black Friday is the opportunity to increase revenue and conversion rates from new and existing customers. By combining big data and technology with a creative human touch, retailers e-commerce sites and brands can reinforce their current customer relationships and start new ones — using a more personalised approach to communications ensuring... --- ### SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King - Published: 2015-09-30 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/ Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from all Email Communication from a Company NEW YORK – September 30, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced the results of its 2015 Advertising Week Survey, examining Americans’ perspectives on marketing and advertising campaigns from retailers and e-commerce companies. The research findings showed that a vast majority (81 percent) of Americans want to receive advertisements from retailers and e-commerce companies, with more than half (57 percent) saying they want to hear from them when there is a sale or promotion. The survey was conducted online by Harris Poll on behalf of SAP Emarsys from Sept. 9-11, 2015 among 2,120 U. S. adults. “This latest round of research confirms what we’ve known for years: that the vast majority of Americans want to receive advertisements from retailers and e-commerce companies – they just want the right message at the right time, personalized specifically to them with a creative touch. ” Nearly half (47 percent) of consumers said they want to hear from retailers and e-commerce companies when something they’ve been looking at becomes cheaper. Other top times Americans want to hear from retailers and e-commerce companies include: When something they’ve been looking at is close to selling out (26 percent)When a holiday is coming up (25 percent)After visiting a company’s website/social media page/store (23 percent)When they’re at home (17 percent)When they’re shopping in or close to their store (16... --- ### SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King - Published: 2015-09-30 - Modified: 2025-01-22 - URL: https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/ Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from all Email Communication from a Company NEW YORK – September 30, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced the results of its 2015 Advertising Week Survey, examining Americans’ perspectives on marketing and advertising campaigns from retailers and e-commerce companies. The research findings showed that a vast majority (81 percent) of Americans want to receive advertisements from retailers and e-commerce companies, with more than half (57 percent) saying they want to hear from them when there is a sale or promotion. The survey was conducted online by Harris Poll on behalf of SAP Emarsys from Sept. 9-11, 2015 among 2,120 U. S. adults. “This latest round of research confirms what we’ve known for years: that the vast majority of Americans want to receive advertisements from retailers and e-commerce companies – they just want the right message at the right time, personalized specifically to them with a creative touch. ” Nearly half (47 percent) of consumers said they want to hear from retailers and e-commerce companies when something they’ve been looking at becomes cheaper. Other top times Americans want to hear from retailers and e-commerce companies include: When something they’ve been looking at is close to selling out (26 percent)When a holiday is coming up (25 percent)After visiting a company’s website/social media page/store (23 percent)When they’re at home (17 percent)When they’re shopping in or close to their store (16... --- ### SAP Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King - Published: 2015-09-30 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-advertising-week-survey-81-americans-want-receive-ads-retailers-content-king/ - Translation Priorities: Optional Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from all Email Communication from a Company NEW YORK – September 30, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced the results of its 2015 Advertising Week Survey, examining Americans’ perspectives on marketing and advertising campaigns from retailers and e-commerce companies. The research findings showed that a vast majority (81 percent) of Americans want to receive advertisements from retailers and e-commerce companies, with more than half (57 percent) saying they want to hear from them when there is a sale or promotion. The survey was conducted online by Harris Poll on behalf of SAP Emarsys from Sept. 9-11, 2015 among 2,120 U. S. adults. “This latest round of research confirms what we’ve known for years: that the vast majority of Americans want to receive advertisements from retailers and e-commerce companies – they just want the right message at the right time, personalized specifically to them with a creative touch. ” Nearly half (47 percent) of consumers said they want to hear from retailers and e-commerce companies when something they’ve been looking at becomes cheaper. Other top times Americans want to hear from retailers and e-commerce companies include: When something they’ve been looking at is close to selling out (26 percent)When a holiday is coming up (25 percent)After visiting a company’s website/social media page/store (23 percent)When they’re at home (17 percent)When they’re shopping in or close to their store (16... --- ### SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital - Published: 2015-09-15 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/ First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced a $33M equity investment from San Francisco-based Vector Capital. Vector’s Series A minority investment marks the first institutional funding received by SAP Emarsys in its 15-year history. SAP Emarsys will use the funding to support its accelerated international growth in the U. S. and Latin American markets, invest in product innovation and expand sales and marketing teams. Sameer Kazi, former EVP of Social. com (a Salesforce. com company) and former SVP and GM of EMEA of ExactTarget (also a Salesforce. com company), will join Matt Blodgett and Alok Pandey from Vector Capital as additions to the SAP Emarsys Supervisory Board. “We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our expansion into the U. S. and Latin American markets. ” “We are excited to support the expansion of SAP Emarsys’ unique and powerful platform into the U. S. and Latin American markets. We see massive global potential for B2C marketers with SAP Emarsys’ unique integration of usable analytics, personalization, customer intelligence and marketing automation,” said Matt Blodgett, Managing Director, Vector Capital. “We are proud to become SAP Emarsys’ first outside investment partner, and we look forward to working with the company’s talented team to support their ongoing global expansion and rapid growth trajectory. ” The funding marks the opening of the company's... --- ### SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital - Published: 2015-09-15 - Modified: 2025-01-23 - URL: https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/ First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced a $33M equity investment from San Francisco-based Vector Capital. Vector’s Series A minority investment marks the first institutional funding received by SAP Emarsys in its 15-year history. SAP Emarsys will use the funding to support its accelerated international growth in the U. S. and Latin American markets, invest in product innovation and expand sales and marketing teams. Sameer Kazi, former EVP of Social. com (a Salesforce. com company) and former SVP and GM of EMEA of ExactTarget (also a Salesforce. com company), will join Matt Blodgett and Alok Pandey from Vector Capital as additions to the SAP Emarsys Supervisory Board. “We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our expansion into the U. S. and Latin American markets. ” “We are excited to support the expansion of SAP Emarsys’ unique and powerful platform into the U. S. and Latin American markets. We see massive global potential for B2C marketers with SAP Emarsys’ unique integration of usable analytics, personalization, customer intelligence and marketing automation,” said Matt Blodgett, Managing Director, Vector Capital. “We are proud to become SAP Emarsys’ first outside investment partner, and we look forward to working with the company’s talented team to support their ongoing global expansion and rapid growth trajectory. ” The funding marks the opening of the company's... --- ### SAP Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital - Published: 2015-09-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/press-release/emarsys-b2c-marketing-cloud-receives3m-series-investment-vector-capital/ - Translation Priorities: Optional First investment in company’s 15-year history to accelerate its rapid U. S. expansion INDIANAPOLIS – September 15, 2015 – SAP Emarsys, the B2C Marketing Cloud, today announced a $33M equity investment from San Francisco-based Vector Capital. Vector’s Series A minority investment marks the first institutional funding received by SAP Emarsys in its 15-year history. SAP Emarsys will use the funding to support its accelerated international growth in the U. S. and Latin American markets, invest in product innovation and expand sales and marketing teams. Sameer Kazi, former EVP of Social. com (a Salesforce. com company) and former SVP and GM of EMEA of ExactTarget (also a Salesforce. com company), will join Matt Blodgett and Alok Pandey from Vector Capital as additions to the SAP Emarsys Supervisory Board. “We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our expansion into the U. S. and Latin American markets. ” “We are excited to support the expansion of SAP Emarsys’ unique and powerful platform into the U. S. and Latin American markets. We see massive global potential for B2C marketers with SAP Emarsys’ unique integration of usable analytics, personalization, customer intelligence and marketing automation,” said Matt Blodgett, Managing Director, Vector Capital. “We are proud to become SAP Emarsys’ first outside investment partner, and we look forward to working with the company’s talented team to support their ongoing global expansion and rapid growth trajectory. ” The funding marks the opening of the company's... --- ### Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’ - Published: 2015-07-31 - Modified: 2022-05-20 - URL: https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/ SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31, 2015 – SAP Emarsys, one of the fastest growing and most innovative companies in the cloud-based eMarketing industry, today announced that it is opening its second headquarters in the Midwest tech hub of Indianapolis. SAP Emarsys, who works with global companies such as eBay, Toys “R” Us, Yahoo7, Sky, and Volvo, among others, decided on the Americas headquarters in response to intense demand from U. S. customers and is SAP Emarsys’ latest step towards strengthening its U. S. presence. SAP Emarsys, which also has employees in Austin and San Francisco, plans to employ more than 150 locally in Indianapolis in the immediate future and 300 people nationally by 2020. “We continue to see a surge of tech firms like SAP Emarsys choosing to bring quality, great paying jobs to Indiana,” said Governor Mike Pence. “As a regional hub for technical and engineering innovation, Indiana is attracting companies that are looking for the skilled and dedicated workforce needed to grow their businesses. Coupled with our low taxes and low regulatory environment, Indiana continues to prove that we are a state that works. ” “Indy continues to attract top talent from around the globe, and our tech sector is thriving as a result,” said Indianapolis Mayor Greg Ballard. “I am so pleased that SAP Emarsys recognized all that our city and our incredible workforce have to offer, and I welcome the company’s... --- ### Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’ - Published: 2015-07-31 - Modified: 2015-07-31 - URL: https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/ - Translation Priorities: Optional SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31, 2015 – SAP Emarsys, one of the fastest growing and most innovative companies in the cloud-based eMarketing industry, today announced that it is opening its second headquarters in the Midwest tech hub of Indianapolis. SAP Emarsys, who works with global companies such as eBay, Toys “R” Us, Yahoo7, Sky, and Volvo, among others, decided on the Americas headquarters in response to intense demand from U. S. customers and is SAP Emarsys’ latest step towards strengthening its U. S. presence. SAP Emarsys, which also has employees in Austin and San Francisco, plans to employ more than 150 locally in Indianapolis in the immediate future and 300 people nationally by 2020. “We continue to see a surge of tech firms like SAP Emarsys choosing to bring quality, great paying jobs to Indiana,” said Governor Mike Pence. “As a regional hub for technical and engineering innovation, Indiana is attracting companies that are looking for the skilled and dedicated workforce needed to grow their businesses. Coupled with our low taxes and low regulatory environment, Indiana continues to prove that we are a state that works. ” “Indy continues to attract top talent from around the globe, and our tech sector is thriving as a result,” said Indianapolis Mayor Greg Ballard. “I am so pleased that SAP Emarsys recognized all that our city and our incredible workforce have to offer, and I welcome the company’s... --- ### Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’ - Published: 2015-07-30 - Modified: 2022-05-20 - URL: https://emarsystest.com/press-release/global-digital-marketing-company-opens-americas-headquarters-midwests-silicon-valley/ SAP Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31, 2015 – SAP Emarsys, one of the fastest growing and most innovative companies in the cloud-based eMarketing industry, today announced that it is opening its second headquarters in the Midwest tech hub of Indianapolis. SAP Emarsys, who works with global companies such as eBay, Toys “R” Us, Yahoo7, Sky, and Volvo, among others, decided on the Americas headquarters in response to intense demand from U. S. customers and is SAP Emarsys’ latest step towards strengthening its U. S. presence. SAP Emarsys, which also has employees in Austin and San Francisco, plans to employ more than 150 locally in Indianapolis in the immediate future and 300 people nationally by 2020. “We continue to see a surge of tech firms like SAP Emarsys choosing to bring quality, great paying jobs to Indiana,” said Governor Mike Pence. “As a regional hub for technical and engineering innovation, Indiana is attracting companies that are looking for the skilled and dedicated workforce needed to grow their businesses. Coupled with our low taxes and low regulatory environment, Indiana continues to prove that we are a state that works. ” “Indy continues to attract top talent from around the globe, and our tech sector is thriving as a result,” said Indianapolis Mayor Greg Ballard. “I am so pleased that SAP Emarsys recognized all that our city and our incredible workforce have to offer, and I welcome the company’s... --- --- ## Events ### Power to Marketer Festival 2024: Sydney - Published: 2024-10-03 - Modified: 2024-10-03 - URL: https://emarsystest.com/events/power-to-marketer-festival-2024-sydney/ - Translation Priorities: Optional --- ### Power to Marketer Festival 2024: London - Published: 2024-10-03 - Modified: 2024-10-03 - URL: https://emarsystest.com/events/power-to-marketer-festival-2024-london/ - Translation Priorities: Optional --- ### Power to Marketer Festival 2024: Amsterdam - Published: 2024-05-14 - Modified: 2024-05-14 - URL: https://emarsystest.com/events/power-to-marketer-festival-2024-amsterdam/ - Translation Priorities: Optional --- ### eTail Nordic Connect 2024 - Published: 2024-05-14 - Modified: 2024-05-14 - URL: https://emarsystest.com/events/etail-nordic-connect-2024/ - Translation Priorities: Optional --- ### Power to the Marketer Festival: Omnichannel & AI Masterclass - Published: 2024-04-17 - Modified: 2024-04-17 - URL: https://emarsystest.com/events/power-to-the-marketer-omnichannel-ai-masterclass/ - Translation Priorities: Optional --- ### Power to Marketer Festival: Dubai - Published: 2024-04-11 - Modified: 2024-04-17 - URL: https://emarsystest.com/events/emarsys-power-to-marketer-festival-dubai/ - Translation Priorities: Optional --- ### SAP Emarsys Power To The Marketer Festival – Dubai 2024 - Published: 2024-04-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/power-to-the-marketer-festival-dubai-2024/ - Translation Priorities: Optional --- ### SAP Emarsys Power To The Marketer Festival – Munich 2024 - Published: 2024-04-04 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-munich-2024/ - Translation Priorities: Optional --- ### SAP Emarsys at Shoptalk 2024 - Published: 2024-02-27 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-at-shoptalk-2024/ - Translation Priorities: Optional --- ### SAP Emarsys Power To The Marketer Festival – Melbourne 2023 - Published: 2023-08-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-melbourne-2023/ - Translation Priorities: Optional --- ### SAP Emarsys Power To The Marketer Festival – Hong Kong 2023 - Published: 2023-08-25 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-hong-kong-2023/ - Translation Priorities: Optional --- ### SAP Emarsys at DMEXCO 2023 - Published: 2023-08-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/de/events/emarsys-at-dmexco-2023-2/ --- ### SAP Emarsys at DMEXCO 2023 - Published: 2023-08-15 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-at-dmexco-2023/ - Translation Priorities: Optional --- ### SAP Emarsys Power To The Marketer Festival – London 2023 - Published: 2023-08-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-london-2023/ - Translation Priorities: Optional --- ### SAP Emarsys Power To The Marketer Festival – New York 2023 - Published: 2023-08-01 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-new-york-2023/ - Translation Priorities: Optional --- ### SAP Emarsys Power To The Marketer Festival 2023 - Published: 2023-07-18 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-power-to-the-marketer-festival-2023/ - Translation Priorities: Optional --- ### IRX 2023 - Published: 2023-05-16 - Modified: 2023-05-16 - URL: https://emarsystest.com/events/irx-2023/ - Translation Priorities: Optional --- ### OMR 2023 - Published: 2023-04-06 - Modified: 2023-04-06 - URL: https://emarsystest.com/de/events/omr-2023/ - Translation Priorities: Optional --- ### Power to the Marketer: Omnichannel Masterclass - Published: 2023-04-05 - Modified: 2023-04-05 - URL: https://emarsystest.com/events/power-to-the-marketer-omnichannel-masterclass/ - Translation Priorities: Optional --- ### IMRG Customer Connect - Published: 2023-03-22 - Modified: 2023-03-22 - URL: https://emarsystest.com/events/imrg-customer-connect/ - Translation Priorities: Optional --- ### The Richmond Retail & Ecommerce Directors’ Forum - Published: 2023-03-14 - Modified: 2023-03-21 - URL: https://emarsystest.com/events/the-richmond-retail-ecommerce-directors-forum/ - Translation Priorities: Optional --- ### SAP Emarsys exhibits at Shoptalk 2023 - Published: 2023-02-13 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-exhibits-at-shoptalk-2023/ - Translation Priorities: Optional --- ### SAP Emarsys participates at NRF 2023 Retail’s Big Show - Published: 2022-12-08 - Modified: 2025-01-09 - URL: https://emarsystest.com/events/emarsys-participates-at-nrf-2023-retails-big-show/ - Translation Priorities: Optional --- ### The FA and Feel Good Contacts Share Gamification and Mobile App Best Practice - Published: 2022-11-25 - Modified: 2022-11-25 - URL: https://emarsystest.com/events/the-fa-and-feel-good-contacts-share-gamification-and-mobile-app-best-practice/ - Translation Priorities: Optional --- ### Forrester Cross-Channel Marketing Hubs: The Key To Customer Obsession - Published: 2022-11-25 - Modified: 2022-11-25 - URL: https://emarsystest.com/events/forrester-cross-channel-marketing-hubs-the-key-to-customer-obsession/ - Translation Priorities: Optional --- ### Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars - Published: 2022-11-25 - Modified: 2022-11-25 - URL: https://emarsystest.com/events/connected-data-how-forward-thinking-fashion-and-beauty-retailers-are-turning-data-into-dollars/ - Translation Priorities: Optional --- ### Forrester: The Omnichannel Difference - Published: 2022-10-27 - Modified: 2022-10-27 - URL: https://emarsystest.com/events/forrester-the-omnichannel-difference/ - Translation Priorities: Optional --- ### Berlin: Power To The Marketer Festival 2022 - Published: 2022-10-27 - Modified: 2022-10-27 - URL: https://emarsystest.com/de/events/https-emarsys-com-de-power-to-the-marketer-festival-2022-berlin/ - Translation Priorities: Optional --- ### Glossier's Idea To Industry Leader & Retail Panel: From Love Affair To Loyalty - Published: 2022-10-14 - Modified: 2022-10-14 - URL: https://emarsystest.com/events/glossiers-idea-to-industry-leader-retail-panel-from-love-affair-to-loyalty/ - Translation Priorities: Optional --- ### DMEXCO 2022 - Published: 2022-09-06 - Modified: 2022-09-06 - URL: https://emarsystest.com/events/dmexco-2022/ - Translation Priorities: Optional --- ### Optilyz: This is not a Wiesn Party - Published: 2022-09-06 - Modified: 2022-09-06 - URL: https://emarsystest.com/events/optilyz-this-is-not-a-wiesn-party/ - Translation Priorities: Optional --- ### Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies - Published: 2022-06-14 - Modified: 2022-06-14 - URL: https://emarsystest.com/events/mastering-black-friday-experts-dish-on-critical-holiday-engagement-strategies/ - Event Tags: Past event - Translation Priorities: Optional --- ### Le ROI du marketing digital avec le retour d’expérience d’Oxbow - Published: 2022-06-10 - Modified: 2022-06-10 - URL: https://emarsystest.com/fr/events/le-roi-du-marketing-digital-avec-le-retour-dexperience-doxbow/ - Event Tags: Past event - Translation Priorities: Optional --- ### Movable Ink – Taking a Customer-Centric Approach to Your Marketing Campaigns - Published: 2022-06-10 - Modified: 2022-06-10 - URL: https://emarsystest.com/events/movable-ink-taking-a-customer-centric-approach-to-your-marketing-campaigns/ - Event Tags: Past event - Translation Priorities: Optional --- ### K5 Conference - Published: 2022-05-17 - Modified: 2022-05-19 - URL: https://emarsystest.com/de/events/k5-conference/ - Event Tags: Past event - Translation Priorities: Optional --- ### ECommerce Day AT - Published: 2022-05-17 - Modified: 2022-05-17 - URL: https://emarsystest.com/de/events/ecommerce-day-at/ - Event Tags: Past event - Translation Priorities: Optional --- ### OMR Conference - Published: 2022-05-17 - Modified: 2022-05-17 - URL: https://emarsystest.com/de/events/omr-conference/ - Event Tags: Past event - Translation Priorities: Optional --- ### Power To The Marketer Festival 2022 - Published: 2022-05-17 - Modified: 2022-05-17 - URL: https://emarsystest.com/events/power-to-the-marketer-festival-2022/ - Translation Priorities: Optional --- ### Pixlee TurnTo – Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers - Published: 2022-05-10 - Modified: 2022-05-10 - URL: https://emarsystest.com/events/pixlee-turnto-community-driven-marketing-how-brands-are-scaling-personalization-with-ugc-and-influencers/ - Event Tags: Past event - Translation Priorities: Optional --- ### Movable Ink Think Summit - Published: 2022-04-28 - Modified: 2022-04-28 - URL: https://emarsystest.com/events/movable-ink-think-summit/ - Event Tags: Past event - Translation Priorities: Optional --- ### SAP Sapphire - Published: 2022-04-28 - Modified: 2022-04-28 - URL: https://emarsystest.com/events/sap-sapphire/ - Event Tags: Past event - Translation Priorities: Optional --- ### GDS CMO Summit - Published: 2022-04-28 - Modified: 2022-04-28 - URL: https://emarsystest.com/events/gds-cmo-summit/ - Event Tags: Past event - Translation Priorities: Optional --- ### Performance-Reihe 2 Folge 1 (DACH) Grundlagen für das kanalübergreifende Marketing - Published: 2022-04-14 - Modified: 2022-04-14 - URL: https://emarsystest.com/de/events/performance-reihe-2-folge-1-dach-grundlagen-fuer-das-kanaluebergreifende-marketing/ - Event Tags: Past event - Translation Priorities: Optional --- ### Performance Series 2 Episode 1 (APAC): Setting the Stage for Omnichannel Marketing - Published: 2022-04-14 - Modified: 2022-04-14 - URL: https://emarsystest.com/events/performance-series-2-episode-1-apac-setting-the-stage-for-omnichannel-marketing/ - Event Tags: Past event - Translation Priorities: Optional --- ### Performance Series 2 Episode 1 (EMEA/AMER): Setting the Stage for Omnichannel Marketing - Published: 2022-04-14 - Modified: 2022-04-14 - URL: https://emarsystest.com/events/performance-series-2-episode-1-emea-amer-setting-the-stage-for-omnichannel-marketing/ - Event Tags: Past event - Translation Priorities: Optional --- ### eTail ​Summit 2022 Asia - Published: 2022-03-29 - Modified: 2022-03-29 - URL: https://emarsystest.com/events/etail-%e2%80%8bsummit-2022-asia/ - Event Tags: Past event - Translation Priorities: Optional --- ### ShopTalk Melbourne - Published: 2022-03-29 - Modified: 2022-03-29 - URL: https://emarsystest.com/events/shoptalk-melbourne/ - Event Tags: Past event - Translation Priorities: Optional --- ### D-Congress 2022 by Svensk Digital Handel - Published: 2022-03-29 - Modified: 2022-03-29 - URL: https://emarsystest.com/events/d-congress-2022-by-svensk-digital-handel/ - Event Tags: Past event - Translation Priorities: Optional --- ### Retail Fest 2022 by Retail Global - Published: 2022-03-29 - Modified: 2022-03-29 - URL: https://emarsystest.com/events/retail-fest-2022-by-retail-global/ - Event Tags: Past event - Translation Priorities: Optional --- ### Retail Executive Summit Asia - Published: 2022-03-29 - Modified: 2022-03-29 - URL: https://emarsystest.com/events/retail-executive-summit-asia/ - Event Tags: Past event - Translation Priorities: Optional --- ### Power Retail - All Star Bash - Published: 2022-03-29 - Modified: 2022-03-29 - URL: https://emarsystest.com/events/power-retail-all-star-bash/ - Event Tags: Past event - Translation Priorities: Optional --- ### The Challenge of Omnichannel Marketing - Wednesday Relations Webinar - Published: 2022-03-29 - Modified: 2022-03-29 - URL: https://emarsystest.com/events/the-challenge-of-omnichannel-marketing-wednesday-relations-webinar/ - Event Tags: Past event - Translation Priorities: Optional --- ### Virtual Summit: Omnichannel Marketing Innovation - Published: 2022-03-09 - Modified: 2022-04-06 - URL: https://emarsystest.com/events/virtual-summit-omnichannel-marketing-innovation/ - Event Tags: Past event - Translation Priorities: Optional --- ### One to One Monaco - Published: 2022-03-01 - Modified: 2022-03-01 - URL: https://emarsystest.com/fr/events/one-to-one-monaco/ - Event Tags: Past event - Translation Priorities: Optional --- ### Comment Ornikar maximise l’engagement de ses clients et la conversion ? - Published: 2020-09-30 - Modified: 2020-09-30 - URL: https://emarsystest.com/fr/events/comment-ornikar-maximise-lengagement-de-ses-clients-et-la-conversion/ - Event Tags: Past event - Translation Priorities: Optional --- --- ## Glossary ### Webhooks > Learn about webhooks and understand their function, integration, and how they optimize your marketing operations. - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/webhooks/ What are webhooks? A webhook is an automated message sent from an application when a specific event occurs. It contains a message or payload that is sent to a unique URL, allowing for lightweight, event-driven communication between two applications. What are webhooks used for? Webhooks are used to integrate different applications and third-party APIs, allowing for real-time communication between two applications without the need for additional coding or complex setup. Generally, webhooks are used to send data from one application to another in response to an event, such as when a customer makes a purchase or subscribes to a service. Webhooks can also be used to automate common tasks such as updating databases or triggering notifications. Webhooks vs APIs - what’s the difference? The main difference between webhooks and APIs is that webhooks receive data while APIs retrieve data. An API, which stands for Application Programming Interface, allows software applications to communicate with each other using requests. A webhook is an event-based API endpoint responsible for triggering internal functions to look up information in real time when a specific event occurs. When deciding which one to use, it's important to think about what the application will be used for and what type of data needs to be synced. APIs are often used for more complex tasks, such as retrieving large amounts of data or performing complex calculations, while webhooks are better suited for simpler tasks, such as sending notifications or triggering an action when a certain event occurs. Overall, both... --- ### Web Messaging > Discover web messaging and learn how this communication technology can reach your target audiences in real-time. - Published: 2023-03-28 - Modified: 2023-09-27 - URL: https://emarsystest.com/learn/glossary/web-messaging/ What is web messaging? Web messaging refers to a variety of messages that users receive via a brand’s website. Web messaging typically falls into one of two categories: Push messaging allows the business to broadcast specific marketing messages and notifications to opted-in users. These are similar to app-based push notifications but are displayed on a user’s desktop instead. In-browser messaging is the modern-day marketer’s answer to the traditional site pop-up. It’s an interactive method of reaching out to users that involves sending personalized messages directly within their browser window with the intention of driving engagement and encouraging further interactions. Examples of web push messaging in action Everyday examples of web push messaging that you’re likely familiar with include: Browser calendar alerts reminding you of upcoming calls Notifications that your favorite blog has just published a new post Shipping updates for your online orders New messages on your social media platforms Examples of in-browser messaging in action If you spend a lot of time shopping and browsing the web, chances are you’ve come across some of these use cases: Slide-in: These pop ups appear from one side of your screen and, as the name suggests, slide into view. They typically occupy a non-intrusive space in the corner of the viewport and are a great way to communicate quick, concise messages. Full-screen: At the other end of the spectrum are full-screen in-browser messages. These are used to disrupt the browsing experience with key messaging often revolving around data capture or sales promotion.... --- ### Repeat Purchase > Discover the significance of repeat purchase events and the importance of getting customers to buy again and again. - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/repeat-purchase/ What is a repeat purchase? Repeat purchase is the act of making multiple purchases from the same brand. It is generally seen as an indication of customer satisfaction and growing customer loyalty, as they have chosen to return to a business and buy their product again. Why are repeat purchases important? Repeat purchases are vital to the long-term growth of brands because: They foster customer loyalty and generate a higher return on investment than marketing to new customers. Customer acquisition costs, such as advertising and promotions, are typically high. Driving repeat purchases is often more cost-effective than acquiring a new one. They lead to increased customer lifetime value as customers become more engaged with the brand over time. By driving repeat purchases, brands can hedge against rising customer acquisition costs, providing the profit margins they need to scale sustainably. Why do customers make repeat purchases? Some of the key driving factors behind repeat purchases include: Taking advantage of loyalty programs, such as rewards and exclusive offers. Experiencing greater convenience in their shopping experience, such as faster checkout or easy access to their order history. Getting better pricing or discounts, such as sale items or special promotions. Supporting the brand they identify with, such as feeling connected to a brand's values and mission. Tactics for increasing repeat purchases Tried and tested techniques for incentivizing customers towards repeat purchases include: Offering meaningful discounts and rewards to encourage customers to come back. Creating a seamless, frictionless customer experience from browse to purchase to... --- ### Win Back > Discover the importance of the customer win back and this marketing event's ability to re-engage customers to your brand. - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/win-back/ What is win back? “Win back” is a marketing strategy used to re-engage and reactivate customers who have stopped buying from a business. The goal of a win-back strategy is to encourage customers to re-engage with a brand through targeted campaigns that offer incentives such as discounts, loyalty rewards, and coupons. As part of an effective win-back campaign, businesses can use email outreach, social media posts, or even direct mail to reach out to previous customers and remind them why they should come back and buy from the brand again. Which channels should you use for your win-back campaign? Email: highly effective and simple to set up, email is a popular channel for win-back campaigns. By creating an automated flow, you can target and entice customers who haven’t made a purchase or visited your store for several months using personalized discounts. SMS: for mobile-first customers, or those that don’t respond to email, SMS can be a great way to get your message straight into their hands. With over 90% of SMS messages being opened, compared to email’s 21. 5%, it’s clear how effective this channel can be. Paid social: segment your customers and set up custom audiences across Facebook, Instagram, and TikTok to target those that haven’t made a purchase in a while. Using dynamic visual content in paid social campaigns can be a great way to entice past customers to return. Effective strategies to win back lapsed customers Use “win back” correctly, and you can make a significant difference... --- ### White Label - Published: 2023-03-28 - Modified: 2023-03-28 - URL: https://emarsystest.com/learn/glossary/white-label/ What is white labeling? White labeling is a process where one business — “Business A” — produces a product or service that is sold under another business’s — Business B — brand name. White labeling allows Business B to develop or expand their range of products without having to develop them from scratch. Though white labeling is used in various industries, including technology, retail, and manufacturing, it’s also commonly used for software development, web hosting, and other digital services. Why do companies use white labeling? Businesses use white labeling because it: Allows them to purchase generic products from one company and customize those products with their own branding. Helps save on costs associated with design, manufacturing, and marketing. Provides customers with a wide range of products without having to create each one individually, which can help increase Average Order Value (AOV) and repeat sales. Makes it easier for businesses to grow and expand without worrying about running out of stock or being unable to keep up with demand. For industries such as beauty, cosmetics, and healthcare, white labeling can also help avoid the significant costs associated with product testing. Disadvantages of white-labeled products and services In spite of its advantages, white labeling doesn’t come without its downsides: It can be difficult to differentiate products from competitors when using generic products. Companies may not get the same level of control over production and shipping as they would if they produced their own products. If a product contains a defect, it can... --- ### User Profile - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/user-profile/ What is a user profile? Understanding the characteristics and tendencies of a user base is essential for any successful business strategy. By studying data collected on the actions and behaviors of their customers, companies can better identify profitable opportunities and create more engaging experiences for those customers. A user profile (also known as a customer profile or buyer persona) is one way to organize this data to reveal and understand patterns and trends among users. This helps businesses to tailor content, messaging, offers, and more to specific users, as opposed to creating generalized content for their entire customer base. How are user profiles created? User profiles are created through a process known as segmentation. This technique divides a company’s user base into smaller groups or segments based on certain criteria, including: Demographics (age, gender, location) Interests (types of products purchased) Behavior (time spent browsing or shopping online) Lifestyle choices or purchase habits Segmentation helps companies gain insight into who their audiences are, what those audiences need or want from the business, and ultimately how best to reach and engage those audiences. Once a segment is created, companies can develop user profiles for each group to help uncover patterns in customer behavior that may not be obvious when studying data from the entire group. Why are user profiles important? User profiles are powerful tools that help marketers make smarter decisions that improve the customer experience and drive ROI. Some of the ways user profiles help marketers include: 1. Informing broader marketing... --- ### Upsell > Explore the power of the upsell and the importance of this key sales event in a fully developed sales cycle. - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/upsell/ What is an upsell? Upselling is a sales strategy used to encourage customers to purchase an upgraded version of an item they are already considering buying or additional items that complement their original purchase. What are some examples of e-commerce upsells? Examples of commonly-used upselling strategies for e-commerce brands include: Suggesting upgrades or add-ons to items on their website, such as higher capacity storage for a laptop. Offering complimentary gifts with purchase, such as free shipping and discounts when a minimum purchase amount is reached. Bundling related products together to offer customers more value for their money. e-tailers adding a post-checkout option to include an additional product in a customer’s order for a reduced price. Upsell vs cross-sell — what’s the difference? Upselling is when a business encourages customers to make a higher-priced purchase than the one they had originally considered. Cross-selling, on the other hand, is when a business suggests alternative items or services to those that the customer has already selected. For example, in an online store, upsells might be offering customers a more expensive, higher-specification version of the item they are about to purchase, while cross-sells might be suggesting related items such as accessories or alternatives. Five upselling techniques to increase AOV Drive revenue and customer average order value with these upselling techniques: Create product bundles: Bundling related products together and offering them at a discounted price can drive higher-value sales. Offer upsells at checkout: Showing customers more premium, higher-priced items or upgrades right before they check... --- ### Tiered Loyalty Program > Learn about tiered loyalty programs and their potential to reward and retain customers for maximum engagement. - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/tiered-loyalty-program/ What is a tiered loyalty program? A tiered loyalty program is a rewards system that assigns customers different levels of status and corresponding benefits based on their purchase frequency, recency, and monetary value. Customers can earn points, discounts, rewards, and other incentives for engaging with the brand, and depending on how much they spend or interact with the brand over time, they can move up from one tier to another, earning more rewards along the way. Tiered loyalty programs are designed to provide a more personalized, engaging customer experience, and also improves a brand’s ability to personalize their customer engagement. Examples of tiered loyalty programs that drive results LancômeLancôme operates a tiered loyalty program, Elite Rewards, that provides customers with 1 point for every dollar spent, 50 points for following the brand on social media, and 100 points for offering more first-party data such as date of birth and age group. The program is built on three tiers: Rose, Gold, and Platinum. Depending on which tier a customer is in, they can gain access to exclusive offers from free shipping to Shoprunner memberships and exclusive brand parties and events. Total ToolsAustralia’s largest tool retailer Total Tools uses its tiered loyalty program, Insider Rewards, to keep customers coming back. Offering three distinct tiers — Bronze, Silver and Gold — the program provides customers with exclusive offers, member-only deals, event invites, and dollar-amount rewards. SephoraSephora’s Beauty Insider gives customers access to valuable rewards that they can’t get anywhere else. Split across three... --- ### Tech Stack > Uncover what a tech stack is and why having an effective marketing tech stack is critical to retail and e-commerce success. - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/tech-stack/ What is a tech stack? A tech stack is a combination of tools, software, and technologies used by a company to support the running of marketing activities, projects, and day-to-day business operations. The general aim of any marketing tech stack, also known as a martech stack, is to simplify and automate complex, manual processes. This helps marketers reduce execution time and instead free up time to focus on strategy and planning. Why is a marketing tech stack important? Having an effective marketing tech stack can be critical to the success of any business. A marketing tech stack refers to the collection of technology solutions used by a company to facilitate its marketing strategy, ranging from email automation tools and customer relationship management systems to social media analytics and data visualization platforms. A well-designed and integrated marketing tech stack gives marketers the opportunity to collect, analyze, and act on customer data in real time. This enables marketers to make more informed decisions about campaigns, better understand their audiences, resulting in higher ROI for every dollar spent. In addition, having a comprehensive marketing tech stack helps companies create an efficient workflow across multiple channels. For instance, market information gathered from one platform can be shared across other channels with just one click, streamlining the process of creating content that resonates with customers. Overall, having a comprehensive and thoughtfully designed marketing tech stack is essential for businesses that want to get ahead in today's competitive digital landscape. With the right solutions in place,... --- ### Stickiness - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/stickiness/ What is stickiness in marketing? Stickiness in marketing refers to a marketing campaign’s ability to make a lasting impression on potential customers. It's a measure of how successful a campaign is at making an impact that results in increased brand recognition, customer loyalty, and long-term customer relationships. To achieve stickiness, marketers use various tactics such as creative storytelling, vivid visuals, interactive experiences, and engaging, personalized content and promotions tailored to the target market. What is app stickiness? App stickiness refers to the rate of active users who return to and actively engage with an application over a period of time. App stickiness is typically measured by tracking user engagement, such as frequency of visits, usage duration, and amount of purchases within an app. Increasing app stickiness is important for businesses as it can help lead to higher customer loyalty, better word-of-mouth marketing, increased sales, and even a rise in the app’s value. Companies use various methods to increase the stickiness of their apps, including rewards programs, content personalization, and targeted notifications. Difference between stickiness and customer loyalty Stickiness and customer loyalty are similar concepts in marketing but have distinct differences. While both revolve around repeat business, stickiness is typically transactional in nature and is often price-driven. Customer loyalty, on the other hand, is more about customer engagement and shared beliefs and values. How to increase app and customer stickiness Offer rewards: Offering customers rewards such as points or discounts encourages them to keep coming back. Personalized content: From web to... --- ### Retention in E-Commerce > Discover retention e-commerce and its ability to enhance customer loyalty and drive additional revenue from existing customers. - Published: 2023-03-28 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/retention-e-commerce/ What is retention in e-commerce? Retention in e-commerce refers to a brand’s ability to retain customers and prevent them from churning, defecting to a competitor brand, or becoming inactive. Retention is an important metric for any online business as it can help them understand how successful their marketing strategies are, how valuable their products are to customers, and how loyal their customers are. How to measure retention in e-commerce Retention is usually measured by the customer retention rate, which is the percentage of people who make repeat purchases from an e-commerce store. Platforms like WooCommerce and Shopify have plugins that automatically display your customer retention rate. However, if you need to work it out for yourself, the calculation is as follows: x 100 A = the total number of customers you ended up with. B = the number of new customers you won. C = the total number of customers you started with. Subtract the number of customers you won during the period from the number you ended the period with. Divide that by the total number of customers you started with, then multiply by 100 to get your retention percentage. For example, an online clothing store wants to calculate its retention rate for Q1 of the year. In January, they had 100 customers (C). At the end of March, they had 110 customers (A). Between January and March, they won 30 new customers (B). x 100 = 80 Between January and March, this clothing store maintained an 80% retention... --- ### Retargeting - Published: 2023-03-28 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/retargeting/ What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand in front of users who have previously visited their website, browsed an e-commerce store, or made a purchase online. It works by tracking user behavior and displaying ads to those users on other websites they visit. Retargeting ads are typically displayed as banner ads, but can also be used in email campaigns and social media posts. The goal of retargeting is to remind potential customers about your business and encourage them to come back and complete a purchase. Retargeting can be a powerful tool for businesses looking to increase engagement with their audience and boost ROI from their marketing efforts. By targeting audiences who have already engaged with your business with personalized content, you can drive more conversions and increase customer growth. How does retargeting work? Retargeting works by tracking a user's activity on the website and then displaying ads to them as they browse other websites. The ads are tailored to the user's interests and can be used to encourage them to return to the website and complete a conversion, such as making a purchase. Retargeting can also be used to increase brand awareness and engagement with potential customers. Retargeting works by placing cookies on the user's browser when they visit your website. These cookies track their activity and allow you to serve them targeted ads as they browse other websites. The ads can be tailored to their interests based on what pages they... --- ### Repeat Customer > Explore the definition of a repeat customer and the importance of driving exceptional experiences that keep them coming back. - Published: 2023-03-28 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/repeat-customer/ What is a repeat customer? A repeat customer is someone who has made multiple purchases from the same company or brand. A customer becomes a repeat buyer after returning to the business after an initial purchase and buying again — whether by their own motivation or as a result of marketing strategies such as a post-purchase email automation or social media remarketing campaigns. Why are repeat customers valuable to businesses? There are several key reasons why brands seek out repeat customers: Reliable, recurring revenue:Repeat buyers represent a reliable source of income. This gives businesses a sustainable base from which to grow and expand. Higher engagement:Consistent, loyal customers are more interested in learning about the brand and engaging with it than new customers. This leads to better word-of-mouth marketing as these buyers will tell their friends and family about their positive experiences, which leads to further growth. Less dependence on acquisition:Having repeat buyers means less time and money has to be devoted to acquiring new customers, allowing more resources for improving customer service, product quality, or expanding into new markets. Valuable data insights:Repeat purchases give companies data about their customers that can be used for targeted marketing campaigns, optimizing products and services, and providing insights into customer satisfaction levels. Ultimately, having dedicated repeat customers helps maximize sales and revenue, create a competitive edge against competitors, and build long-term relationships with customers that are essential for success in today's markets. Best practices for driving repeat sales Personalize the shopping experience:Treat each customer... --- ### Purchase Frequency > Discover purchase frequency and the power to drive sales growth by encouraging repeat buying from your customers. - Published: 2023-03-28 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/glossary/purchase-frequency/ What is purchase frequency? Purchase frequency is the average rate at which customers buy products from a company during a certain period of time. It can reveal a variety of insights into customer behavior and preferences and help marketers understand the types of products customers buy, how often they make purchases, and if there is an opportunity to increase sales by introducing new products or offering discounts. Tracking purchase frequency over time can help marketers understand the effectiveness of marketing strategies and campaigns as well as assess the overall performance of the business. How do you calculate purchase frequency? Calculating purchase frequency is as simple as deciding a timeframe (ie. a week, a month, a quarter, a year) and dividing your total orders by the unique customers you served over that time. i. e. Purchase frequency = TIME FRAME / TOTAL UNIQUE CUSTOMER ORDERS What are the top five ways to improve purchase frequency? Personalization: Personalizing content such as emails, ads, and SMS makes it more relevant and meaningful to customers, and can encourage them to purchase more frequently. Discounts and promotions: Offering discounts and promotions on products incentivizes customers to make more purchases. Recommendation engines: These are algorithms designed to increase purchase frequency by recommending products and services to customers that may be of interest to them based on criteria such as: Purchase behavior Browsing behavior Browse/cart abandonment Visual affinity Putting the right product in front of the customer based on these factors makes them more likely to purchase.... --- ### Point Of Sale - Published: 2023-03-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/point-of-sale/ What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retail store —- it was a physical place where money was exchanged for goods. In the Digital Age, POS is anywhere a sale is initiated, whether that be in a physical store, via a website, in an app, or through conversational commerce channels like Facebook Messenger, Instagram, or WhatsApp. POS typically includes both hardware and software components like payment terminals or cash registers. A POS system offers important insights into consumer behavior for marketers, and allows them to track sales data and better understand their target audience. What are different types of point of sale? Retail Point of Sale: A Retail Point of Sale (RPOS) is used in retail stores and other physical locations for transactions involving the sale of items to customers. This type of POS includes: Payment terminals Cash registers Scanners Other hardware components Mobile Point of Sale: A Mobile Point of Sale (mPOS) is a type of POS system that operates on a mobile device such as a smartphone or tablet. It allows businesses to process payments and collect data from customers in any location with Internet access. Online Point of Sale: An Online Point of Sale (ePOS) is a type of POS system that operates online within an e-commerce website. It allows businesses to accept payments, track sales data, manage inventory, and more. Restaurant Point of Sale: A Restaurant Point of Sale (RSPOS) is designed specifically for... --- ### Marketing Campaign - Published: 2023-03-26 - Modified: 2025-01-12 - URL: https://emarsystest.com/learn/glossary/marketing-campaign/ What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service, or cause. It typically involves creating content and materials that are distributed through multiple marketing channels to build awareness, grow engagement and drive conversions. Most popular marketing channels for marketing campaigns A marketing channel is a system of communication used by a company or organization to deliver messages about their products and services to a target audience. Some of the most popular marketing channels include: Organic social: Posting and engaging across social media platforms without financial spend. Paid social: Boosting content and running sales ads across key social platforms like Facebook, TikTok, Pinterest and Instagram. Email: Including automations and manual campaigns. Organic search (SEO): Investing in high-quality content and technical on-site changes to rank your content higher in Search Engine Results Pages (SERPs). Paid search: Marketing campaigns where you bid to appear at the top of Search Engine Results Pages (SERPs). This is also known broadly as Pay Per Click (PPC) advertising. Direct mail: Creating and distributing print marketing to personal or business addresses. Other more traditional marketing channels include radio, television, and print advertising. These are less commonly used in marketing campaigns because they are typically less accessible and feature higher start-up costs. Marketing campaign best practices to set you up for success Marketing campaigns are an integral part of any successful business. If you want to ensure that your campaign achieves its goal, here are some best practices to employ: Hone... --- ### Key Performance Indicators (KPIs) - Published: 2023-03-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/key-performance-indicators-kpis/ What are Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are measurable values that help businesses track and evaluate their progress towards achieving specific goals. These indicators provide insights into the performance of a business, department, or individual employee, allowing for informed decision-making and improved outcomes. KPIs can be financial or non-financial and may vary depending on the industry and business objectives. Examples of KPIs include revenue growth, customer satisfaction, employee productivity, website traffic, and more. By monitoring KPIs regularly, businesses can identify areas for improvement and make data-driven decisions to optimize performance. What are the four main KPI categories? Financial KPIs: These measure the financial performance of a business and include metrics such as revenue, profit margin, Return on Investment (ROI), and Customer Lifetime Value (CLV). Customer KPIs: These measure the satisfaction and loyalty of customers, and include metrics such as customer retention rate, Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Acquisition Cost (CAC). Process KPIs: These measure the efficiency and effectiveness of internal processes within a business, such as production time, lead time, cycle time, and defect rate. People KPIs: These measure the performance and productivity of employees within a business, including metrics such as employee turnover rate, absenteeism rate, training hours per employee, and employee satisfaction score. By tracking these different categories of KPIs together, businesses can gain a comprehensive understanding of their overall performance across different areas and make informed decisions about how to improve their operations. What are the best KPIs to... --- ### Data Silo - Published: 2023-03-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/data-silo/ What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in isolated systems or databases within an organization. This means that different departments may have their own data sets that are disconnected from each other, leading to fragmented insights and inaccurate analysis. This can result in missed opportunities for marketing campaigns and poor customer experiences, namely in terms of personalized marketing, which relies on unified data to get a complete view of the customer. To avoid this, marketers should prioritize integrating their data sources into a centralized system for better collaboration and more informed decision-making. By breaking down data silos, marketers can gain a holistic view of their customers and deliver more effective marketing strategies. What are common marketing data silos? Social media analytics:Social media platforms often provide their own analytics tools, which can lead to fragmented insights if they aren’t properly integrated with other marketing data. For example, a marketer may have insights on engagement rates and follower demographics from Instagram but not have access to website traffic or email campaign data. Customer relationship management (CRM) systems:Different departments may use different CRM systems, making it difficult to gain a comprehensive view of customer interactions. For example, the sales team may use Salesforce while the marketing team uses HubSpot, leading to siloed customer data. Email marketing platforms:Email marketing platforms like Mailchimp or Constant Contact may store subscriber lists and engagement data but not integrate with other marketing channels such as social... --- ### Progressive Profiling - Published: 2023-03-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/progressive-profiling/ What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and completeness by gradually asking users more detailed questions over time to gather reliable 1st party data. This allows the user to slowly become more comfortable with supplying personal information rather than being asked for everything at once. It also helps to keep forms short, allowing for quicker form completion and higher completion rates. Additionally, progressive profiling can help organizations gain insights into their customers that may not be readily available from public sources. How do you implement progressive profiling? To implement progressive profiling, you need to create interactive forms or pop-ups that gradually ask your customers for more personal information over time. This can be set up in three steps: Define the initial customer profile with basic customer-provided data such as name, address, email, etc. Ask customers increasingly targeted questions based on their customer journey, interactions and previous responses to capture more data points related to the customer profile. Continually review and update the customer profile with new data captured from interactions and responses over time. What does the research say about progressive profiling? Research has shown that progressive profiling can be beneficial for both marketers and customers. For marketers, it helps them to better understand their customer's needs and preferences, allowing them to create more personalized experiences for them. Additionally, it can help drive conversion rates, as studies show that reducing form fields from 11 to 4 can increase conversion rates by 120%. For... --- ### Predictive Intelligence > Discover predictive intelligence and this exciting new technology's enhancement to targeted marketing marketing campaigns. - Published: 2023-03-26 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/predictive-intelligence/ What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine learning techniques to analyze patterns and make predictions about future events or behaviors. It involves collecting and analyzing large amounts of data from various sources to identify trends, patterns, and relationships that can be used to predict future outcomes. Predictive intelligence is widely used in areas such as marketing, finance, healthcare, and cybersecurity to make informed decisions and improve overall performance. With predictive intelligence, organizations can gain valuable insights into customer behavior, market trends, and potential risks, allowing them to stay ahead of the curve in an ever-changing business landscape. How is predictive intelligence used in marketing? Predictive lead scoring:Predictive intelligence can be used to score leads based on their likelihood to convert, allowing sales teams to focus their efforts on the most promising prospects. Personalization:By analyzing customer data, predictive intelligence can help tailor marketing messages and offers to individual customers based on their preferences and behaviors. Churn prediction:Predictive intelligence can identify customers who are at risk of churning (i. e. ending their relationship with a brand), allowing companies to take proactive measures to retain those customers. Cross-selling and upselling:By analyzing customer purchase history, predictive intelligence can recommend additional products or services that a customer may be interested in purchasing. Dynamic pricing:Predictive intelligence can be used to adjust prices in real-time based on factors such as demand and inventory levels, maximizing revenue while maintaining customer satisfaction. Campaign optimization:Predictive intelligence can help optimize marketing campaigns by identifying... --- ### Open-Time Content - Published: 2023-03-25 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/open-time-content/ What is open-time content? Open-time content is content that is updated in real-time as soon as a user opens a message. It’s commonly used by marketers to personalize email content with the latest information to increase the relevance and value of their marketing engagements. How does open-time content work? With the right email and customer engagement platform, adding open-time content to email is a simple process. It’s added to email campaigns within HTML tags as a widget, with content either being pulled directly from your website, social or product feed. It can then be personalized based on each customer’s behavior at the time of opening the email. Benefits of open-time content Some of the benefits open-time content offers to businesses include: Increased email engagement: Open-time content drives clicks. In fact, it’s been shown to increase email Click-through Rates (CTRs) by as much as 20%. When sending email content at scale, that’s significant. Greater customer retention: with open-time content, brands can collect data on where customers have been, actions they’ve taken and content they’ve interacted with to personalize emails in the moment that they open them. It gets smarter: Open-time content is powered by machine learning and AI. Each time a customer interacts with content it’s produced, it will use that information to optimize future personalization choices. Examples of open-time content in action One of the most powerful cases to demonstrate the benefits of open-time content is the travel industry, where it can used to deliver: Real-time flight updates Flight, hotel... --- ### Dynamic Segmentation - Published: 2023-03-25 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/dynamic-segmentation/ What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividing your customer database into different groups (or segments) based on needs, interests, characteristics and more. Unlike standard marketing audience segments, dynamic segments populate and update in real-time based on key customer behaviors. For example, if a customer purchases a certain amount within a set period, they could be added to a dynamic segment for loyal customers. Conversely, if they don't make a purchase for a number of months, they might be automatically added to a dynamic segment for “customers likely to churn. ” By using marketing audience segmentation to separate customers into distinct segments, businesses can target them more closely to increase engagement, drive personalization and drive sales. Popular data points for dynamic segmentation Dynamic segments help brands get the most out of their customer, sales and product data. Some of the most common data-points to build dynamic segments around include: Customer status (customer vs non-customer) Repeat customers: who regularly shop with you Overall lifecycle status Product affinity: which products customers purchase most often Preferred marketing channel Churn likelihood: customers who aren’t engaging with content or offers Inactive customers: who have not made a purchase for a set period of time Average Order Value (AOV) Customer Lifetime Value VIP customers: who often have a high AOV and purchase frequency Serial returners: customers that frequently buy and return products Benefits of dynamic segmentation Using dynamic segmentation to power your marketing comes with many benefits: Increased ROI:... --- ### Customer Onboarding > Explore customer onboarding and the importance of teaching new customers the value of your product or service. - Published: 2023-03-25 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/glossary/customer-onboarding/ What is customer onboarding? Customer onboarding is the process of introducing a new customer to your brand and ensuring they are able to use the products or services they have purchased effectively. The goal of customer onboarding is to lay the foundations for a positive customer experience by tackling objections and showing customers how to get the most out of your products. Why is customer onboarding important? Customer onboarding is important because it helps: Ensure customers can use their purchase correctly and effectively Build a stronger, trusting relationship between the customer and the brand Create trust as customers see the company has taken the time post-sale to make their experience positive Reduce customer service demand, as trained customers are more able to self-solve their product issues Brands get to know their customers, making it easier to create better products and content. When should you start customer onboarding? This depends on the industry, but as a general rule, companies should start customer onboarding as soon as possible - ideally right after the customer has signed up for a product or service. This will ensure that customers have everything they need to be successful with their purchase. Starting early also gives companies an opportunity to build a strong relationship with customers when those customers are at their most receptive, which can help to increase loyalty. Five tips for customer onboarding success Follow these five best practices to optimize your customer onboarding process: Focus on support: Offer live customer support during onboarding so... --- ### In-App Messages > Explore in-app messages and learn how to engage users effectively and optimize mobile interactions. - Published: 2023-03-25 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/in-app-messages/ What are in-app messages? In-app messages are notifications that appear within a mobile app while it is being used. These messages can be personalized and targeted to specific users based on their demographics or cross-channel behavior. They can be used to promote new features, offer discounts or promotions, or provide helpful tips and information. In-app messages are an effective way to engage with users and drive conversions within the app. They can also be tracked and analyzed to measure their effectiveness and optimize future messaging strategies. What are some examples of in-app messages? Welcome messages: These messages greet new users when they first open the app and can provide onboarding advice that increases app stickiness. Promotional messages: These messages offer discounts, promotions, or other incentives to encourage users to make a purchase or subscribe to a service. Feature announcements: These messages inform users about new features or improvements in the app and can encourage them to try them out. Abandoned cart messages: These messages remind users who have added items to their cart but not completed the checkout process that they still have items waiting for them. What’s the difference between in-app messages and push notifications? In-app messages appear within the app while it is being used. They can be personalized and targeted to specific users based on their behavior or demographics. For example, a retail app might send an in-app message offering a discount on items that the user has previously viewed, or a fitness app might offer tips... --- ### Post-Purchase Upsell > Discover the value of the post-purchase upsell and the potential to maximize revenue and customer satisfaction after a sale. - Published: 2023-03-24 - Modified: 2023-10-24 - URL: https://emarsystest.com/learn/glossary/post-purchase-upsell/ What is a post-purchase upsell? A post-purchase upsell is a marketing tactic where a business offers customers additional products or services after they have already made the initial purchase. This is typically either done in the form of an offer on the checkout page or via an automated email in the days following the purchase. Post-purchase upsells can be beneficial for businesses as it increases average order value, repeat purchases, and revenue. Two types of post-purchase upsell Post-purchase upsells can be divided into two primary categories: Post-checkout upsells: The upsell is placed on the final page of the checkout after completing a purchase, offering shoppers the option to upgrade to a higher-value bundle or add other items to their order. These can be powerful tools for increasing AOV and reducing fulfillment costs, as additional upsell products will be bundled into the original order. Marketing automation upsells: This type of upsell occurs in the hours and days after a customer has completed the order. Typically delivered through email or SMS, the role of these tactics is to get customers excited about their order and tempt them back to the store, website, or app to grab another product. Benefits of post-purchase upsells Post-purchase upsells are popular strategies for marketers. They help: Increase customer retention: Offering additional items or services following a purchase helps to build relationships with customers, resulting in improved customer retention and loyalty. Drive additional revenue: Upselling encourages customers to spend more by adding extra items to their orders, increasing... --- ### Mobile Marketing Automation > Discover how mobile marketing automation can supercharge your efforts in reaching a mobile-savvy audience. - Published: 2023-03-24 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/mobile-marketing-automation/ What is mobile marketing automation? Mobile marketing automation is the use of technology such as Customer Engagement Platforms (CEPs) to automate and streamline mobile marketing campaigns. It involves using marketing automation platforms to manage and optimize mobile ads, push notifications, and other forms of mobile outreach. With mobile marketing automation, businesses can reach their target audience more effectively by tailoring messages to specific user behaviors and preferences. This technology allows for both greater personalization and engagement with customers and the integration of mobile channels into a wider omnichannel strategy, leading to increased brand loyalty and revenue growth. What are common mobile marketing automation tactics? Push Notifications: This is one of the most commonly used mobile marketing automation tactics. It involves sending notifications to users' devices to remind them about your app or offer. In-app Messaging: This tactic allows you to send messages directly to users when they are using your app. You can use this method to promote features, offers or new content. Mobile Inbox:Mobile inbox allows marketers to send messages directly to an inbox within the app, much like an email inbox. SMS: Automated SMSes can be set to trigger based on user behavior across multiple channels, delivering timely and relevant information to the user's mobile device. What steps are involved in building an automated mobile marketing campaign? Define your goals: Before implementing any automation tools, it's important to define your goals and objectives for the campaign or program. This will help ensure that you choose the right tools... --- ### Push Messaging > Discover what push messages are and how they drive engagement and reach users with timely and relevant content. - Published: 2023-03-24 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/push-messaging/ What is push messaging? Push messaging is a form of communication used by marketers to send targeted, time-sensitive messages to their audience via web or mobile devices. Push messaging is a great way to encourage users to take action such as completing an order, clicking on a link, or downloading an app. It also helps marketers increase customer loyalty by giving customers reminders and updates about their product or service. Push messaging can be used to send personalized messages with tailored content based on the user's past behavior and interests. What are the different types of push messaging? Web push notifications: These are notifications that appear on web browsers as pop-ups, banners or icon badges. They can be used to send personalized messages and promotions directly to users, even when they’re not active on the website. Desktop push notifications: These are notifications that appear on desktop computers and laptops. They can contain promotional messages, news articles and updates about new products or services. Mobile app push notifications: These are sent through mobile applications and are optimized for small screens. They can be used to alert users of relevant content or remind them of activities they need to complete within the app. Push notifications on wearables: These notifications are sent directly to wearables such as smartwatches and fitness trackers. They can be used to deliver alerts about upcoming events, provide quick access to fitness goals, or share important updates about weather information. How are push messages different from SMS? Push messages,... --- ### Relationship Marketing - Published: 2023-03-24 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/relationship-marketing/ What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term customer loyalty to increase sales. It seeks to foster an emotional bond between the customer and the company or brand, making customers feel connected and valued. Through relationship marketing, marketers strive to understand the wants and needs of their target customers, while customers provide feedback about the products or services they are using. This feedback loop helps companies create better experiences for their customers over time. Finally, relationship marketing should also incorporate reward programs that act as incentives for loyal customers. Whether it’s offering discounts for repeat purchases or providing exclusive offers for VIP memberships, rewards help cultivate an atmosphere of appreciation that reinforces loyalty from existing customers while simultaneously enticing new ones. What is the role of segmentation in relationship marketing? When it comes to relationship marketing, customer segmentation is key. By segmenting your customer base into different groups based on factors like age, gender and purchasing habits, you can tailor your offerings specifically to each segment’s unique needs and preferences. You can also use this approach to develop customized messages that reach specific segments more effectively. In addition to segmentation, effective communication is critical in order to build strong relationships with your customers. Through both traditional methods like direct mail campaigns and modern forms of engagement like social media marketing or SMS, you can stay in touch with your customers in ways that show value without being overwhelming or intrusive. What are the four... --- ### Transactional Messaging > Discover the power of transactional messaging and how this critical communication tool enhances customer engagement - Published: 2023-03-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/transactional-messaging/ What is transactional messaging? Transactional messaging is a type of automated communication typically delivered in real-time to a customer via email or SMS in response to an action they have taken, such as signing up for a service or making a purchase. It typically includes notifications, confirmations, receipts, passwords or any other critical information that isn’t being sent for promotional purposes. Which are the most common types of transactional messages? Confirmation messages: Sent in response to actions, such as submitting forms, making payments, or resetting passwords. Notification messages: Sent to inform customers of changes, such as device updates and important account activities. Delivery status: Sent to track the delivery of packages and returned items. Reminder messages: Sent to remind customers of upcoming deadlines and events. Receipts: Sent after an order is placed, confirming that the payment went through successfully and providing details about the purchase. What’s the difference between a promotional and a transactional message? Promotional messages are typically sent by marketers to promote a product or service, often including offers, discounts, and updates. Promotional messages can take the form of emailers, push notifications, social media posts, SMS, in-app notifications and more. Transactional messages are automated communications sent in response to an action taken by the consumer. They typically include notifications, confirmations, receipts, and password reset links. While both types of messages can be used for marketing purposes, promotional messages are generally more focused on actively engaging customers while transactional messages act as informational resources and provide useful information about... --- ### Retention > Learn about retention and the powerful capability to to retain customers and keep them coming back to your brand versus a competitor. - Published: 2023-03-23 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/retention/ What is retention? Retention in marketing is the process of converting a single-time customer into a returning, and eventually, loyal customer. This is an important concept for businesses to understand because it emphasizes building relationships with customers and providing them with value so that they'll keep coming back. Generally, retaining customers is much more cost effective than constantly acquiring new ones. Why is retention important? Retention in marketing is important because it helps businesses build relationships with customers and encourages them to keep coming back. Having a loyal customer base means that businesses don't have to invest as much in acquiring new customers, and instead, focus on engaging and driving purchases from their existing customers, which is more cost-effective. Retaining customers also fosters brand loyalty and helps businesses maximize long-term sales and revenue. What does the research say? Studies have shown that retention marketing can increase customer loyalty, reduce churn rates, and improve overall customer satisfaction. One study conducted by the Harvard Business Review found that increasing customer retention rates by 5% can lead to a 25-95% increase in profits. Another study by eConsultancy found that 82% of marketers agree acquisition is more costly than retention. When acquiring a new customer is 8x more expensive than retaining an old one, the importance of customer retention in marketing is clear. How to build a customer retention strategy A successful customer retention strategy should focus on creating a positive experience for customers and keeping them engaged over time. Here are some key... --- ### Retail Email Automation > Discover retail email automation and learn to deliver tailored messages that drive sales and customer loyalty. - Published: 2023-03-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/retail-email-automation/ What is retail email automation? Retail email automation is a marketing strategy that uses automated email campaigns to engage with retail customers in real-time. It involves using automation flows to trigger targeted emails based on specific customer behaviors, such as abandoned carts, recent purchases, or browsing history. By automating these emails, retailers can increase customer engagement and loyalty, improve conversion rates, and ultimately drive sales. What steps are involved in building an automated email campaign? Define your goals: The first step in building an automated email marketing campaign is to define your goals. What do you want to achieve with your campaign? Are you looking to increase sales, drive website traffic, or improve customer engagement? Segment your audience: Next, you'll need to identify the audience you want to target with your campaign. This could include existing customers, leads, or prospects. An email automation platform like SAP Emarsys uses AI-powered segmentation to build dynamic segments based on customer lifecycle status, average order value, product affinity, loyalty status and more. Develop your content: With your platform in place, it's time to develop the content for your campaign. This could include emails that welcome new subscribers, abandoned cart reminders or win-back campaigns that incentivize past customers. Set up triggers and workflows: Once you have created the content for your campaign, it's time to set up the triggers and workflows that will automate its delivery based on specific customer behaviors or actions such as opening an email or clicking on a link. Test and... --- ### Predictive Segmentation > Discover the power of predictive segmentation and learn how it can empower you to make informed decisions and drive revenue growth. - Published: 2023-03-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/predictive-segmentation/ What is predictive segmentation? Predictive segmentation is a platform capability used to predict the future behavior of a customer with high certainty based on their past behavior. It allows marketers to encourage certain customer actions or prevent undesirable tendencies. By analyzing large amounts of customer data, marketers can target their messaging more effectively and optimize campaigns for maximum efficiency. Predictive segmentation can also help automate decisions like budget allocation, content delivery, and personalization based on customer behavior. This helps marketers leverage data to deliver more relevant experiences for customers and, ultimately, increase retention, loyalty and revenue. What are the four different types of audience segmentation? Demographic segmentation:Involves segmenting customers by age, gender, location, income, education level and other demographic factors. Psychographic segmentation:Aims to categorize people by their values, attitudes, interests and lifestyles. It helps marketers identify what motivates customers and tailor messaging accordingly. Behavioral segmentation:Divides customers based on their past behavior such as purchase history and engagement with the brand's marketing efforts. Social media segmentation:Helps identify groups of customers that are likely to engage with social media campaigns or respond to specific types of content posted on social media channels. How do predictive segments work? Predictive segments (sometimes called AI segments) use prediction scores to calculate how likely it is that a contact will perform an action, for example, whether a customer will convert, remain inactive or churn. Predictive segments allow marketers to predict the future behavior of their customers with high certainty based on past behavior. This allows marketers... --- ### Omnichannel Engagement > Explore omnichannel engagement and it's ability to deliver a seamless and consistent customer experience across all touchpoints. - Published: 2023-03-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/omnichannel-engagement/ What is omnichannel engagement? Omnichannel engagement is the practice of interacting with customers across multiple channels, such as in-store, online, email and mobile. This multifaceted approach to customer engagement allows for more personalized experiences that are tailored to each individual’s wants and needs. Omnichannel engagement helps companies better understand customers by collecting data from multiple platforms and channels, allowing them to gain insight into their behaviors and preferences. By tracking customer activity across these platforms, businesses can deliver the most relevant content to their customers and provide a higher level of customer satisfaction. Four benefits of omnichannel engagement Omnichannel customer engagement can take time and resource to set up, but once it’s done, omnichannel engagements deliver: Improved customer experience:By engaging customers with relevant content no matter which channel they choose to interact through, omnichannel engagement helps businesses provide a more personalized channel experience that leads to greater customer satisfaction. Increased customer loyalty:By providing a seamless and engaging experience across multiple channels, customers are more likely to feel connected to your brand, helping to foster loyalty and drive retention. Smarter marketing decisions:Omnichannel engagement allows businesses to better understand their customers’ behavior and preferences across multiple channels, allowing businesses to make better-informed decisions about their marketing and sales strategies. Improved customer service:by connecting your customer service to your core marketing channels, you help agents get to the bottom of customer queries and quickly provide resolutions. Key omnichannel engagement challenges Integrating an omnichannel engagement strategy with your business doesn’t come without its challenges:... --- ### Customer Behavior - Published: 2023-03-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/customer-behavior/ What is customer behavior? Customer behavior is a combination of the actions and decision-making processes of consumers in response to a product, service, or brand. It considers how emotions, attitudes, and preferences shape buying habits and people’s interpretation of marketing messages. It also looks at how customers interact with products and services, including engagement levels and responses to promotions. What factors influence customer behavior? The core factors that influence customer behavior can be split into 4 main groups: Cultural factors:Culture is made up of the shared beliefs and values of a society, and these can greatly influence consumer behavior. Social factors:People in society are often influenced by what their peers think or do — this is known as social proof. User-Generated Content (UGC), which gives voice to consumers and allows them to share with others how they feel about a particular service, product, or company, is a powerful way of tapping into this social motivator and building trust with an audience. Personal factors:Each individual has unique preferences, needs, and motivations that affect their buying decisions. Psychological factors: Consumer behavior is heavily influenced by emotions such as fear, joy, or anger. Brands can tap into this by deploying tactics with content that prompts a sense of urgency or fear of missing out in order to drive consumer action. How to measure customer behavior Measuring customer behavior is an essential exercise in understanding how users interact with your content across multiple channels. Customer behavior is commonly measured via 4 key methods: Surveys:Surveys... --- ### CSAT - Published: 2023-03-22 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/glossary/csat/ What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment that a customer feels after encountering a product or service. It’s typically measured through surveys or customer feedback and can be used to gauge how successful a business is at delivering its services and satisfying its customers. Companies strive for high customer satisfaction scores as it builds trust in their brand, boosts customer loyalty, and drives revenue. Why is CSAT important? Customer satisfaction is important as it helps businesses measure the effectiveness of their services and provide feedback to improve them. High customer satisfaction scores are strongly associated with repeat customers and customers who are willing to refer others, increasing a business' visibility and reach. Furthermore, customer satisfaction surveys can help companies identify areas where they need to make improvements in order to better serve their customers. How to measure CSAT Customer satisfaction is often measured through customer surveys. These surveys often include questions relating to the quality of the product or service and the customer’s overall experience with the business. For best results, customer satisfaction surveys should be short and objective, allowing customers to provide feedback quickly and easily. Businesses can get a general idea of customer satisfaction over time by looking at customer retention rates, as a high retention rate is usually indicative of satisfied customers. Other metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES) are also effective ways to gauge customer satisfaction. Net Promoter Score is based on... --- ### Web Channel > Discover the power of effective web channels in modern marketing to optimize your online presence, engage visitors, and drive meaningful interactions. - Published: 2023-03-22 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/web-channel/ What is a web channel? Web channels are used by marketers to display personalised content on their websites based on real-time customer behaviour and engagement. Customer information available in Customer Data Platforms (CDPs) or Customer Engagement Platforms (CEPs) is used alongside real-time session data and historical CRM data, to build personalised web campaigns that appear at the right moment for the right audience. By optimising and personalising their websites, businesses can drive engagement, increase conversions, and build lasting relationships with customers. How does web channel work? Web channel allows marketers to create multiple campaigns targeting specific customer segments by displaying personalized HTML content on their websites. When visitors belonging to the segment land on a website they see customized content designed specifically for them. Marketers can select the group of pages where they want to display this content as well as the frequency at which you want it to appear. What are the different types of web channel campaigns? Overlay Campaign: With an Overlay Web Channel campaign marketers can catch their visitor's attention by displaying an extra layer over their web sites. Using Visual Editor or HTML Editor marketers can select from pre-created layouts and apply Overlay campaigns to: Update existing customers via forms Reactivate your inactive customers Add personalized product recommendation Re-engage your leaving visitors Allow your visitors to opt-in re-permissioning Create a contact acquisition campaign Embedded Campaign: An Embedded type Web Channel campaign replaces a selected web page element on your website with your personalized message. Using the... --- ### E-commerce Email Marketing > Learn about E-commerce email marketing and the importance of driving sales and engagement with this must-have channel. - Published: 2023-03-22 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/ecommerce-email-marketing/ What is e-commerce email marketing? E-commerce email marketing is a form of digital marketing that uses emails to reach potential customers and promote products or services. It can be used to send out newsletters, discounts, promotions, product updates, or other relevant content. The goal of e-commerce email marketing is to increase brand awareness and generate sales through the use of email campaigns. E-commerce businesses typically create email lists for their customers and then use those lists to send out personalized messages about new products or offers. Email marketing can be an effective way to reach consumers who may not follow traditional forms of advertising. Types of e-commerce email marketing When coupled with smart customer segmentation, the possibilities for email marketing in e-commerce are extensive. Here are several of the campaign and automation types most frequently used by brands: Welcome series: Sent to a subscriber shortly after they join a mailing list - usually either after submitting a pop-up form or completing a purchase and opting in for marketing communications. Abandoned cart: Sent 2-4 hours after shoppers after they add an item to their cart and leave without completing a purchase. Abandoned browse: Sent after a shopper browses products on a store and leaves without making a purchase or adding a product/s to their cart. Post-purchase: Sent shortly after a customer makes a purchase to build anticipation and provide usage examples and instructions, helping to reduce return frequency. Post-purchase email automations also present powerful cross-sell opportunities. Win-back: Sent when a customer... --- ### Cross-Sell > Discover the art of cross-selling and the ability to increase revenue and average order value from your customers. - Published: 2023-03-22 - Modified: 2023-09-27 - URL: https://emarsystest.com/learn/glossary/cross-sell/ What is a cross-sell? A cross-sell is a sales tactic used by businesses to encourage customers to purchase an additional product or service that is related to their current purchase. It is often used in retail and e-commerce, travel and hospitality, banking, and insurance industries. Cross-selling vs up-selling — what’s the difference? Cross-selling and upselling are both marketing strategies that businesses use to increase sales. Cross-selling involves recommending related products or services that complement the item/s a customer has selected. Upselling, on the other hand, involves offering customers a more expensive alternative to what they have already chosen. What are some examples of cross-selling? Below are some examples of cross-selling across different industries: Retail: a brick-and-mortar clothing store offering customers a discount on a belt or denim cleaner when they purchase a new pair of jeans. E-commerce: a customer buying a smartphone online being shown cases and screensavers that would complement their purchase. Travel/hospitality: a customer booking a flight may be given a discounted rate on car rental or hotels at their destination. What are the benefits of cross-selling? For brands willing to invest the time in devising an effective cross-sell strategy, cross-selling can provide many benefits, including: Increased customer loyalty and satisfaction. Increased revenue from additional sales and higher average order value. Improved customer engagement by increasing product exposure. Enhanced understanding of customer preferences and behavior. Greater potential for upselling or introducing customers to new products or services they may not have known about before. How to create a... --- ### Churn > Uncover the meaning and impact of churn in business and the importance of reducing this important metric. - Published: 2023-03-22 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/churn/ What is churn? In business and marketing, churn (sometimes referred to as attrition) is the rate at which customers stop doing business with a company. It is often expressed as a percentage of total customers or revenue. Churn can have a significant impact on the profitability of a company because it can affect customer retention and customer acquisition costs. How is churn calculated? Churn is calculated by taking the number of customers that have cancelled their subscription or stopped doing business with a company in a given period and dividing it by the total number of customers during that same period. This percentage can then be used to measure customer attrition over time, allowing businesses to identify trends and take action to address any problems. For example, if you acquire 100 new subscribers in a quarter, but you lost 19, your churn rate would be (19 / 100) x 100 = 19%. What are the top five causes of churn? The top five causes of churn are: Bad customer service Inadequate strategy for increasing customer loyalty Lack of competitive advantages Poor product or service quality A mismatch between customer expectations and the company's offering. These are all factors that can lead to customers no longer being interested in engaging with a company. How can marketers reduce churn? Marketers can reduce churn by putting strategies in place to improve both customer experience and customer service. This includes: Building automated workflows to respond quickly to customer inquiries and complaints Maximizing customer loyalty... --- ### Average Order Value > Learn exactly what average order value is and how e-commerce brands can increase AOV. - Published: 2023-03-22 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/average-order-value/ What is Average Order Value (AOV)? AOV is a measure of the average dollar amount customers spend per purchase in a given retail or e-commerce setting. It is calculated by dividing the total revenue generated by the number of orders placed during a specific period of time, usually a month or quarter. A low AOV may indicate that customers are making multiple small purchases instead of larger ones, or that customers lack sufficient disposable income to spend more on each purchase. On the other hand, a high AOV indicates that customers are purchasing more items each time they shop. What are some common causes of low AOV? Poor awareness of product benefits and features preventing customers from seeing the value in purchasing larger orders Customers may be hesitant to buy expensive items, so they opt for multiple cheaper items instead Not offering discounts or promotions that incentivize customers to spend more per order Too many competing prices making it difficult for customers to make a choice The store doesn't offer enough products that would entice customers to place larger orders What’s the difference between Average Order Value (AOV) and Average Transaction Value (ATV)? Though both AOV and ATV are used to measure customer base spending, they are fundamentally different in the sense that an order can consist of multiple transactions. For this reason, AOV is a metric that is often used to measure long-term customer loyalty, whereas ATV measures immediate consumer spending habits. Additionally, AOV takes into account discounts and... --- ### AI Insights > Demystify AI insights and their role in data-driven decisions and learn how artificial intelligence transforms marketing effectiveness. - Published: 2023-03-22 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/glossary/ai-insights/ What are AI insights? AI insights are a set of tools and techniques used to gain insight from data using artificial intelligence (AI). AI insights are deeper understandings, learnings, or revelations ascertained by leveraging the power of artificial intelligence (AI) and AI-driven tools and techniques. They uncover patterns, trends, and correlations in data that may not be visible to the human eye. AI insights can help organizations make better decisions, improve customer experience, and optimize internal business processes and operations. AI insights can be applied effectively across multiple industries, including marketing, finance, healthcare, and more: Marketing: AI insights can help marketers understand customer behavior and preferences by analyzing customer data. Finance: AI insights can help identify fraud or money =-laundering activities by analyzing financial transactions. Healthcare: AI insights can be used to detect diseases earlier or predict patient outcomes. Regardless of industry, AI insights provide organizations with valuable information that can help them make better decisions that drive business outcomes. By leveraging the power of AI insights correctly, organizations can gain a competitive edge. What are AI insights powered by? AI insights, and the growth of AI as a whole, are fuelled by 3 core components: Machine learningMachine learning is a branch of artificial intelligence that enables computers to learn from data and experience, identify patterns, and make decisions without being explicitly programmed. Machine learning algorithms enable computers to use data they have been exposed to in order to improve their performance on tasks they are later asked to complete.... --- ### 1:1 Personalization > Learn how 1-to-1 personalization enhances customer experiences to create meaningful connections and drive customer engagement - Published: 2023-03-09 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/11-personalization/ What is 1:1 personalization? 1:1 personalization is an approach to marketing in which relevant messages or experiences are tailored specifically to each customer on a individual level. By leveraging data such as demographic information, historical purchase behavior, and online activity, companies can create custom content that resonates with customers, increases engagement, and drives conversions. This type of personalization can take the form of targeted emails, specialized product recommendations, personalized website navigation experiences, and more. How does 1:1 personalization work? 1:1 personalization is based on data collected from customer interactions, including: Website visits Purchases Average order value Product preferences This data is then leveraged to create digital experiences that are unique to each customer and tailored to their individual needs and interests. Brands using a personalization engine can leverage the power of machine learning and predictive analytics to more effectively automate, personalize, and deliver 1:1 interactions at scale. However, whether automated or manual, there are three key components to creating 1:1 personalized customer experiences: segmentation, targeting and optimization. Segmentation involves grouping customers into categories based on shared characteristics or behaviors. Targeting involves selecting the right message and channel for each individual within the segment at the moment that is most meaningful. . Finally, optimization involves using analytics to measure the effectiveness of campaigns and adjust them accordingly. What is an example of 1:1 personalization in e-commerce? With customers increasingly demanding more relevant, engaging experiences from brands, the need for 1:1 personalization is more important than ever. Let’s take a look at... --- ### Single Customer View > Explore what a single customer view is and the advantages of having unified customer data across multiple channels. - Published: 2023-03-09 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/single-customer-view/ What is a single customer view? A single customer view (SCV) is a unified, 360-degree view of a customer and their data, including all interactions, transactions, and touchpoints between the company and that customer. This data is drawn from multiple sources, such as CRM systems, marketing campaigns, customer service, point of sale systems, and web analytics. A single customer view provides an accurate and current picture of where a customer is within the customer lifecycle. It allows marketers to deliver more accurate personalized, omnichannel campaigns that accelerate customers from first purchase to loyal shoppers. Which data sources are commonly used to create a single customer view? CRM systems Web analytics Marketing automation tools Advertising campaigns Social media platforms Email marketing campaigns POS (point of sale) systems IoT (Internet of Things) devices Customer loyalty programs Contact center What are the challenges marketers face when creating a single customer view? Data from Multiple Sources Gathering and combining data from multiple sources is perhaps the biggest challenge marketers face when creating a SCV. Siloed data from disparate sources such as CRM systems, web analytics, and marketing automation tools needs to be cleansed, de-duplicated, and unified into one cohesive view, in order for marketers to activate it effectively. Constant Changes in Customer Data Creating a single customer view is also difficult because customer data is always changing and evolving. This is where Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) play a critical role in automating the process of continually monitoring and updating... --- ### Push Notifications > Discover what push notifications are and their role in maximizing customer engagement and retention. - Published: 2023-03-09 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/glossary/push-notifications/ What are push notifications? A push notification is an effective tool for marketers to engage audiences with special offers, reminders, and updates. By sending out push notifications with content tailored to a user's individual interests, marketers can increase usage of their app, drive conversions, and even generate new leads. The more personalized and relevant the message is, the better chance it has of resonating with the recipient and driving action — whether it’s buying a product or browsing something new. What are the different types of push notifications? There are two types of push notifications: remote push notifications and local push notifications. Remote push notifications are sent from a server owned by either the developer or a third-party provider, while local push notifications originate from within the app itself. In both cases, each device must register for push services before any messages can be sent out. Push notifications are an important tool for keeping users engaged in an app, particularly when it is no longer open on their devices. Tweaks and adjustments can easily be made to notify users about new content, changes in functionality, or other messages tailored just for them and delivered in real-time. What are the most common use cases for push notifications? Promotional notifications: Marketers can use personalized push notifications to effectively advertise new promotions or discounts provided the user has opted in to receive them. This is especially helpful in driving repeat purchase. Re-engagement notifications: These types of messages are great for reminding users about... --- ### Predictive Analytics > Discover predictive analytics and harness it's ability to make data-driven decisions and improve your marketing outcomes. - Published: 2023-03-09 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/predictive-analytics/ What is predictive analytics? Predictive analytics is a form of data analysis that uses statistical models and machine learning techniques to identify patterns in large datasets. Predictive analytics can be used to forecast future trends and make informed decisions based on historical data. By leveraging predictive models, organizations can better anticipate customer needs, identify trends, automate decisions, and optimize operations. It involves applying advanced data analysis techniques such as regression analysis and artificial intelligence to identify and measure the influence of variables on output. Predictive analytics helps businesses make decisions by allowing them to anticipate customer behavior, identify marketing opportunities, understand customer preferences, and segment their markets. What are the three pillars of predictive analytics? Predictive analytics is based on three core pillars: Decision Trees:Decision trees are a type of supervised learning algorithm that uses a tree-like model to make data-driven decisions. They are used to classify, predict, and forecast outcomes by breaking down multiple possibilities into simple decisions. Neural Networks:A neural network is an artificial intelligence system modeled on the human brain which can be trained to recognize patterns in large amounts of data. A neural network is capable of making accurate predictions and forecasts using deep learning techniques. Regression Analysis:Regression analysis is a statistical technique used to identify relationships between different variables and predict future outcomes based on those relationships. It’s used to uncover patterns in data which can help power intelligent decision-making. Predictive analytics vs descriptive and diagnostic analytics Descriptive and diagnostic analytics are the predecessors to... --- ### Personalized Marketing > Learn about personalized marketing and how it can transform your campaigns and resonate deeply with your audience. - Published: 2023-03-09 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/personalized-marketing/ What is personalized marketing? Personalized marketing allows marketers to create customized messages for different audiences or segments of their customer base in order to foster more meaningful relationships with customers. This type of marketing involves leveraging user data such as website visits and other interactions with campaigns or content, purchase history, demographic profile, and more. This data gives marketers an insight into the wants and needs of their consumers which can then be used to develop and deliver more accurate marketing campaigns that better meet their customers’ expectations. Overall, personalized marketing lets businesses identify each individual consumer's needs from early stages of the journey all the way through loyalty programs in order to deliver an engaging and impactful experience that builds lasting relationships between brands and customers alike. What is an example of personalized marketing? Let’s say a marketer working for a clothing brand wants to offer tailored discount codes to a select group of customers based on past purchase behavior or demographics. To begin, the marketer looks through the CRM database to identify customers who have already purchased items from their store. From here, the marketer segments those users into smaller, more specific groups based on the types of items they’ve bought or other information about them such as age or location. Next, the retailer creates custom discounts for each segment. These discounts are specifically tailored to each customer’s individual past purchase behavior, their interests, browsing history, or where they’re at in the customer lifecycle. For example, if a... --- ### Personalization > Explore personalization and learn about the critical importance of a personalized marketing approach across all channels. - Published: 2023-03-09 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/personalization/ What is personalization? Personalization in the context of marketing is the process of tailoring content and communication to individual customers based on their interests, preferences, and behavior. It involves businesses collecting data about customer interactions with their products and services, then leveraging that data to create emails, ads, website pages, and other content that is tailored or “personalized” to each customer's specific interests. Why is personalization in marketing important? Personalization in marketing is important because it allows businesses to engage customers on a 1:1 basis. It provides a level of customization and engagement that traditional marketing methods cannot offer. By personalizing content and communications, businesses can create more meaningful connections with their customers and build relationships that last. This ultimately helps them to drive more repeat sales and higher average order values, and increases customer loyalty. How effective is personalization in marketing? Personalization in marketing is an effective strategy for connecting with target audiences and nurturing existing customers. By leveraging data to deliver personalized messages, companies can create more meaningful experiences and increase overall engagement. Research from McKinsey found that personalization can lead to 5-15% increases in sales margins and 10-30% increases in marketing spend efficiency. Personalization strategies are particularly effective for email marketing campaigns. Studies have found that emails that use personalization in their subject lines are 26% more likely to be opened than those without personalization. Furthermore, personalized emails have higher click-through rates (CTRs) than non-personalized emails, resulting in increased conversions and revenue. Overall, personalization is an effective... --- ### Mobile Marketing > Navigate the dynamic landscape of mobile marketing and leverage its potential for reaching a mobile-first audience - Published: 2023-03-09 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/mobile-marketing/ What is mobile marketing? Mobile marketing is a type of digital marketing that involves creating and delivering promotional messages to potential customers via mobile devices such as smartphones and tablets. Mobile marketing campaigns typically involve text messages, but can also include push notifications, in-app messages, social media ads, location-based services, QR codes, website banners and more. The main goal of mobile marketing is to reach customers quickly and effectively with targeted messaging that drives conversions and sales. Pros and cons of mobile marketing Mobile marketing can be a powerful way for businesses of all sizes to capture their audiences’ attention and drive results. However, it doesn’t come without its challenges. Let’s take a look at the advantages and disadvantages that come with mobile marketing: Advantages of Mobile Marketing Low barrier to entry: compared to traditional forms of marketing like print, direct mail or radio, mobile-based marketing is easy for businesses of all sizes to access. Geotargeting: mobile campaigns and in-app push messaging can target users based on their current location. This can be an effective tool for bricks and mortar businesses to drive foot traffic. Personalization: mobile content can be easily tailored to each individual, delivering a far more engaging experience than traditional marketing methods. Push messages can promote frequently viewed products, SMS can offer discounts based on past purchases, and much more. Viral potential: mobile content and ads created on social media platforms like Instagram and TikTok has the potential to go viral and reach new, previously-untapped audiences. Cost... --- ### Mobile In-App > Explore the world of mobile in-app marketing and the power it has to boost user engagement and conversions. - Published: 2023-03-09 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/mobile-in-app/ What is mobile in-app? Mobile in-app is a form of mobile marketing that uses overlay, in-line, or inbox messages to serve personalized content based on a customer’s behavioral patterns within the app. This type of marketing is effective because it allows for a greater level of engagement and personalization, typically resulting in higher conversion rates. It can also be used to track user behavior and reveal valuable insights about user preferences and interests. What are the most common mobile in-app use cases? Welcome / onboarding journey In-app welcome / onboarding journeys are a powerful way to increase brand adoption. A well-crafted onboarding journey has been shown to increase app retention rates by up to 50%. Win back inactive users Mobile win-back campaigns are typically automated to trigger after a customer has been inactive after a predetermined time period. Win-back campaigns are useful for: Driving app usage Driving loyalty Creating engagement and awareness Reducing churn Drive account creation / profile completion Profile completion campaigns are an effective means of capturing first-party customer data. This data can be used by marketers to improve personalization, enhance brand loyalty, and improve conversion from acquisition to sales. Cart abandonment In-app cart abandonment programs are automated to send in-app messages that nudge a customer toward purchase. These programs are triggered when a customer adds items to a cart either via a brand’s website or in the app itself but fails to complete the purchase. Abandoned cart messages often make use of discounts or time-sensitive offers to... --- ### Customer Segmentation > Harness the power of customer segmentation to deliver personalized experiences that resonate with your audience. - Published: 2023-03-09 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/glossary/customer-segmentation/ What is segmentation? Segmentation is the process of breaking down a market into manageable, distinct groups of customers who share similar characteristics or needs. Customer segmentation allows businesses to target specific customer groups more effectively and create tailored products, services, and marketing campaigns that match those customers’ wants and needs. Four main types of customer segmentation There are 4 main types of customer segmentation: Demographic segmentation: which divides customers based on age, gender, income level, family size, education level, occupation, and other factors. Psychographic segmentation: which focuses on lifestyle factors such as values, interests, attitudes, and opinions. Behavioral segmentation: which looks at how customers interact with a product or service by examining purchase history and usage patterns. Geographic segmentation: which divides customers based on location or region. Benefits of customer segmentation Customer segmentation is a powerful marketing strategy. When executed correctly, it holds countless benefits for businesses: More targeted messaging: By segmenting customers into different groups based on their interests, behaviors, demographics, or other factors, marketers can tailor their messaging and offers to better meet the needs of each group. This helps them to create more relevant content that resonates with customers and encourages them to take action. Increased Average Order Values (AOV):Customer segmentation also helps companies increase AOV by providing customers with personalized offers based on previous purchases and browsing behavior. Improved customer relationships: By segmenting customers and delivering them the right content at the right time, marketers can increase engagement and build deeper customer relationships. Smarter product development:... --- ### Customer Retention > Discover the importance of customer retention and it's impact on your business's long-term success. - Published: 2023-03-08 - Modified: 2024-01-03 - URL: https://emarsystest.com/learn/glossary/customer-retention/ What is customer retention? Customer retention focuses on providing quality customer service, encouraging repeat purchases, and improving customer loyalty to reduce churn. Ultimately, customer retention is a key metric that helps marketing and sales teams understand the efficacy of their engagement strategies, and their ability to maximize the value of their customers. Customer retention also helps to increase market share, reduce customer acquisition costs, and reduce price sensitivity compared to new customers. Additionally, creating campaigns or incentives that reward loyal customers can help promote positive word-of-mouth and referrals which can lead to increased sales. Long term, customer retention leads to a stronger brand identity and greater profits for the business. What are the top five marketing strategies to improve customer retention? The goal of customer retention is to maximize the lifetime value of each individual customer and strengthen their loyalty to your brand. Many marketing professionals are now turning to unique methods such as personalization and analytics to increase customer lifetime values. Here are five top strategies to help improve retention: Use personalizationPersonalization allows companies to create meaningful connections with customers by providing tailored content that resonates with each individual. When customers feel recognized and appreciated, they are more likely to make repeat purchases from that brand. Track & monitor customer dataUtilizing tools such as analytics and customer feedback can give marketers a better understanding of their customers’ behaviors, preferences, and satisfaction levels. This information can greatly improve customer retention. Develop loyalty programsOffering discounts or special offers can motivate customers... --- ### Customer Obsession > Discover the meaning of customer obsession and it's massive advantage over less obsessed brands. - Published: 2023-03-08 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/customer-obsession/ What is customer obsession? Customer obsession is a business mindset focused on putting the customer at the center of every aspect of the business, including leadership, strategy, and operations It involves actively listening to customer feedback, tracking customer metrics, and consistently innovating solutions to better meet the needs of existing customers and attract new ones. Customer obsession can take many forms, from optimizing product features to meeting customer service goals to engaging in meaningful two-way communication. Ultimately, the goal of customer obsession is to ensure customers are delighted with their experience before, during, and after purchases. Why is customer obsession important? Customer obsession is important because it allows businesses to build strong and lasting relationships with their customers. By understanding customer needs, businesses can craft better products and services that meet those needs, improving customer retention. In addition, by actively listening to feedback and responding to it quickly, businesses can demonstrate that they value their customers and prioritize their satisfaction. This helps to create a positive brand image, build trust with audiences, and grow brand loyalty and advocacy. What is an example of customer obsession? An example of customer obsession is Amazon's commitment to constant innovation and improvement. The company has a history of quickly responding to customers' feedback in order to make their products and services better, including introducing same-day or next-day delivery, creating an incredible selection of items from thousands of different brands, and providing personalized product recommendations. By continually striving to improve customer satisfaction, Amazon has become... --- ### Cross-Channel Messaging > Explore the art of cross-channel messaging, what it is and its role in creating cohesive marketing campaigns. - Published: 2023-03-08 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/cross-channel-messaging/ What is cross-channel messaging? Cross-channel messaging is a marketing strategy that involves sending messages to customers across multiple channels, such as web, email, mobile apps, and social media. It enables businesses to reach customers with consistent message and branding across different channels, enhancing engagement by capturing customer attention wherever they are. Cross-channel messaging can also help businesses create more targeted campaigns based on data collected from each channel. Why is cross-channel messaging important? Once integrated into a market strategy, cross-channel messaging offers a number of key benefits for businesses: Boosted engagement: Cross-channel messaging enables businesses to reach customers on multiple channels with a consistent, relevant message, which leads to greater levels of engagement. Personalized content: Data collected from each channel can be used to create tailored, personalized content that engages more customers and ultimately drives key business outcomes. Increased loyalty: Cross-channel messaging can ensure a customer has a more consistent brand experience, which leads to deeper relationships, helping to increase brand loyalty and reduce the chance of customers defecting. Consistent messaging: It facilitates more consistent brand messaging across all channels, improving customer experience and driving higher conversion rates. Best practices for successful cross-channel messaging Follow these best practices to ensure your cross-channel messaging lands with maximum impact: Know your channels: Understand each channel and its potential benefits before designing a cross-channel messaging strategy. Harness the power of data: Utilize data collected from each channel to create more targeted campaigns. Make content relevant: Provide customers with relevant content based on their... --- ### Conversion > Discover the importance of the conversion in digital marketing and fully understand this vital metric. - Published: 2023-03-08 - Modified: 2023-10-21 - URL: https://emarsystest.com/learn/glossary/conversion/ What is conversion? Conversion, as it is defined in marketing, is the point at which the recipient of a marketing message ( email, digital ad, SMS, etc. ) takes the desired action the message was intended to drive. In some instances this action could be a sale, in others it could be a newsletter sign-up or an eBook download. Conversion is typically achieved through specific, targeted marketing activities, and analysis of user data to determine how best to engage with potential customers. At its core, conversion is about taking an interested prospect and providing valuable content that drives their decision to complete a desired action which brings them closer to becoming a paying customer. What is a conversion strategy? Conversion strategies typically involve implementing targeted campaigns, collecting user data and using it to determine how best to engage potential customers, and testing different approaches to see what works best. Conversion strategies look at everything from optimizing content and evaluating the effectiveness of marketing channels, to personalizing messages and creating offers that appeal to targeted audiences. Brands who create successful strategies can reap huge rewards in terms of revenue growth and customer acquisition. What factors negatively affect conversion? Poor website design or user experience: Site design and user experience play an important role in driving conversions. If a website is difficult to navigate and hard to understand, users won't convert. Insufficient A/B testing: A/B testing different elements that comprise a digital campaign can help marketers understand what’s driving conversion. Without adequate... --- ### Control Group - Published: 2023-03-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/control-group/ What is a control group? In marketing, a control group is a subset of an audience or customer base used to gauge the effectiveness of a marketing campaign. By comparing the results from both groups, businesses can identify which campaigns are most successful and make more informed decisions when launching future campaigns. What are some examples of control groups in marketing? Control groups form the foundations of campaign optimization, giving marketers the ability to test new content, offers, and more. Here are some examples of the roles control groups could play across different marketing channels: Email: when testing the impact of an abandoned browse email automation, the control group might receive a standard, urgency-focused email. The test group might then be given a discount coupon. The results of each can be measured and compared to determine which strategy worked better. Paid social: when trying to boost the performance of paid social campaigns, a control group might be targeted with the current best-performing ad creative. Different test groups would then be shown new ad sets containing creatives that present new offers, trial different ad formats, or use different messaging in the creative. Web: product and sales pages are popular subjects for A/B split testing. In this instance, the control group would be shown the current best-performer, and test groups would be shown variants featuring different images, headlines, and product descriptions. When (and when not) to use control groups While control groups can be powerful tools for innovating and driving business performance,... --- ### Channel - Published: 2023-03-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/channel/ What is a channel in marketing? Marketing channels are the pathways through which goods, products, services, and information are transferred from producers to consumers. They can be either physical (stores, catalogs, mail order) or digital (website, mobile app, email, digital advertisements). Every marketing channel comes with its own pros and cons involving cost, reach, targeting capabilities, and analytics. Companies use a combination of marketing channels to reach their target audience, build trust and loyalty with customers, and maximize sales. Top marketing channels on and offline Some of the most popular marketing channels include: Web Search engines (SEO) In-app Email SMS Organic social media Paid social media Conversational Channels (Whatsapp, Facebook Messenger, Line etc. ) More traditional offline marketing channels include: Radio Direct mail Print Billboards TV Online vs offline marketing channels - which are better for your business? Since every business is unique, there's no such thing as a one-size-fits-all channel strategy. Both online and offline marketing channels have their own advantages and disadvantages. Offline marketing, also known as traditional marketing, consists of physical mediums such as print ads, billboards, radio and television commercials, direct mail campaigns, and more. Offline marketing is often used to create brand awareness and reach a large audience quickly. It can be expensive, but it’s an effective tool for reaching people who may not use the internet or social media regularly. Online marketing involves using the internet to reach potential customers through digital channels such as search engines, websites, email campaigns, social media platforms, and... --- ### A/B Testing > A/B testing is a method of testing two versions of a variable inside of critical marketing material and could mean make or break for your marketing budget. Read more to learn how to put this tried and true exercise to work in your favor. - Published: 2023-03-08 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/a-b-testing/ What is A/B testing? A/B testing is a method of experimentation used by marketers to compare two versions of a variable such as a web page, email, or digital ad, and then determine which version performs best and, more importantly, why. By running A/B tests, marketers can evaluate the impact of changes made to content and audience targeting through metrics such as reach, engagement, click-through rate, and conversion. The two versions are referred to as 'A' (control version) and 'B' (experimental version). Through this method of experimentation, marketers are able to continually improve results by determining which version performs the best and why, and applying those learnings to future campaigns. What is an example of A/B testing? A/B testing typically begins with a hypothesis that marketers want to prove. For example, a sportswear brand might decide it wants to test the hypothesis that using models in product photography will drive higher sales. In order to A/B test this hypothesis, the brand builds two versions of the same landing page, one with product photography featuring models and one without. The brand then runs a split test by sending half of their website visitors to one version and the other half to the other version. By tracking the number of conversions (in this case, sales) they receive from each LP variant, they can either prove or disprove the original hypothesis that product photography featuring models sells more clothes. The data from this A/B test can then be used to optimize the user... --- ### Google Analytics > Learn about how data-driven insights from the well-known Google Analytics can help optimize your digital strategies. - Published: 2023-03-03 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/google-analytics/ What is Google Analytics? Google Analytics is a free web analytics tool offered by Google that helps track and report website traffic. It provides insights about user behavior, including what pages people visit, how long they stay on a page, sources of traffic (such as search engines or social media), conversion rates and more. With this data, marketers can adjust their strategies to better reach and engage their target audience. Is Google Analytics being discontinued? No, Google Analytics is not being discontinued. In fact, Google continuously updates and improves the product to keep it up to date with the latest technology trends and user behavior analytics. However, on July 1st 2023, Google will make the switch to Google Analytics 4. On and after this date, traditional Google Analytics accounts will stop recording data. Google Analytics 4 vs Google Analytics Google Analytics 4 is the new version of Google Analytics UA, designed to provide more comprehensive insights into user behavior. It includes enhanced data collection capabilities, cross-platform measurement, event-based engagement tracking, machine learning models and more. Google Analytics 4 also includes built-in support for Google Ads so marketers can quickly access performance data across campaigns. On the other hand, traditional Google Analytics offers basic website traffic reporting but lacks the advanced features found in GA4. Benefits of Google Analytics 4 for brands and website owners Enhanced data collection capabilities: Allowing for deeper insights into user behavior, which marketers can use to inform and improve future campaign performance. Cross-platform measurement and reporting:... --- ### Email Deliverability - Published: 2023-03-02 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/email-deliverability/ What is email deliverability? Email deliverability is the process of ensuring that emails sent from an email sender to a recipient are delivered successfully. The success rate of email delivery depends on several factors, including: Sender reputation: A measure of how reputable an email sender is, based on the quality and amount of their outgoing emails. It's used by ISPs to determine whether or not to accept emails from a particular sender, as well as how to prioritize them in their delivery systems. Factors that can impact sender reputation include email content quality, bounce rates, spam complaints, and time spent in the user's inbox. Message content: Including excessive use of capitalized words, words with multiple asterisks (e. g. , free**), HTML elements and formatting characters like ">", phrases such as "Click Here" or "Order Now", suspicious attachment types and files, bad grammar and spelling mistakes, as well as phrases associated with spam emails like "guaranteed money", "We have the best offer! " and "Congratulations! ". Anti-SPAM legislation: These laws can vary from country to country, but generally prohibit activities like sending emails with false or misleading information, harvesting emails from public sources and disguising the origin of email messages. Violators of anti-spam legislation may be subject to fines or other penalties. Email deliverability also relates to other factors such as domain reputation, IP reputation, server performance and authentication protocols. Why is email deliverability important? Email deliverability is an important factor in any email marketing campaign because it determines whether or... --- ### Hard Bounce - Published: 2023-03-02 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/hard-bounce/ What is a hard bounce? A hard bounce is an email that cannot be delivered to the intended recipient. This happens when a user's mailbox or domain is inactive or does not exist, meaning that the message cannot be successfully transmitted. Hard bounces can also occur if there are formatting errors in the address or if the server is unable to deliver messages due to restrictions such as spam prevention measures. Hard bounce vs soft bounce - what’s the difference? A hard bounce is an email that cannot be delivered to the intended recipient. Hard bounces can occur if the address does not exist or if there are formatting errors in the address. A soft bounce, on the other hand, is an email that could not be delivered due to temporary issues. Soft bounces can occur due to full inboxes, temporary connection problems between servers, or other transient issues. How to fix hard bounces The best way to fix a hard bounce email is to make sure the address is accurate. Check for typos and formatting errors, such as incorrect domain names or missing "@" symbols. If you’re sure the address is correct, try to contact the recipient or their email provider to troubleshoot further. Additionally, you can use a third-party validation service that can help verify if an email address is valid and deliverable. What happens if too many emails bounce? As a general rule, you should expect anywhere up to 2% bounce rate with your email campaigns (98%... --- ### Email Automation Strategy - Published: 2023-03-02 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/email-automation-strategy/ What is an email automation strategy? An email automation strategy is a marketing technique built around emails that are programmed to automatically send when a customer takes a specific action, such as making a purchase, abandoning a cart, or signing up for a mailing list. This type of automated system can be enhanced with a personalization engine that allows marketers to personalize emails and tailor content to customer interests, while also reducing the time required to send out campaigns manually. A well-executed email automation strategy can lead to increased engagement, conversions, and revenue. How do you automate emails? Automating emails is relatively easy to do using email marketing software. The process typically involves creating a series of automated messages based on certain triggers or customer actions, such as signing up for an email list or completing a purchase. Once the automation is set up, each time a customer action triggers one of the prepared messages, it will be sent out automatically without any additional effort from the sender. Additionally, many email marketing tools provide features that make it easy to customize automated messages and tailor content to specific customers and their interests. Benefits of email automation Email marketing automation provides several key benefits, including: Increased customer engagement: Automated emails are tailored to customers’ interests and behaviors, leading to higher open and click-through rates. Time savings: Automated campaigns save time by eliminating repetitive manual tasks like personalizing messages one at a time or segmenting your contact list. Increased ROI: Automated email... --- ### E-commerce Marketing > Discover E-commerce marketing and learn how to boost marketing conversions and increase E-commerce revenue. - Published: 2023-03-02 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/ecommerce-marketing/ What is e-commerce marketing? E-commerce marketing is the process of driving traffic to an online business or e-commerce website with the goal of generating leads, sales, and/or revenue. This can include key channels such as search engine optimization (SEO), content marketing, email campaigns, social media management, pay-per-click (PPC) advertising, and more. The focus of e-commerce marketing is typically to bring in targeted customers who are likely to purchase products or services offered by the business. Top marketing channels for e-commerce brands Some of the best marketing channels for e-commerce brands include: Search Engine Optimization (SEO): Utilizing keywords, content optimization, and link building to increase visibility in organic search engine results. Content marketing: Creating educational content such as blog posts, videos, and infographics to attract, engage and convert customers. Social media: Utilizing platforms like Instagram and Facebook to reach new audiences and engage existing customers. Pay-per-Click Advertising (PPC): Running ads on search engines like Google and Bing to increase website visits from targeted audiences. Email marketing: Reaching out directly to customers with promotional campaigns or notifications about new products or services. Affiliate marketing: Often overlooked, affiliate marketing allows businesses to promote your products in exchange for a commission when those items are purchased. Ten tips for e-commerce success Optimize for mobile: Make sure your website is responsive and optimized for mobile devices, as most online shoppers now use their phones to make purchases. Use targeted paid ads: Use targeted paid ads on platforms such as Google, Facebook, and Instagram to reach... --- ### Deep Learning - Published: 2023-03-02 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/deep-learning/ What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks to model complex systems and relationships. It’s become increasingly popular in recent years thanks to its ability to recognize patterns, interpret unstructured data, interpret images, audio signals and more. Deep learning algorithms are being used across many industries - from natural language processing and computer vision to medical diagnoses and financial forecasting. Deep learning vs AI - is there a difference? While deep learning and artificial intelligence (AI) are closely related, they are not the same. AI is a broader term that encompasses many different types of machine learning algorithms, such as those used in deep learning. Deep learning falls under the umbrella of AI, since it uses neural networks to help machines better understand data and make decisions. However, AI has wider implications beyond deep learning, providing guidance for overall decision making capability. What are the two main types of deep learning? The two main types of deep learning are supervised and unsupervised learning. Supervised learning algorithms use labeled data to learn from. Unsupervised learning, on the other hand, doesn’t require labeled data in order to learn. In supervised learning, the algorithm is given a dataset with input-output relationships—or examples—that it can use to develop a model for predicting output values. With unsupervised learning, the algorithm learns by uncovering patterns or insights in an unlabeled dataset. Benefits of deep learning for marketing Automation of key tasks: Deep learning can help marketing professionals... --- ### Buying Journey - Published: 2023-03-02 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/buying-journey/ What is the buying journey? The buying journey is the process that customers go through when they make a purchase. It encompasses all of the steps from the moment a customer becomes aware of the product or service to when they complete their purchase. It includes activities such as research, comparison shopping, deciding which product or service to choose and finalizing the purchase. Understanding your customers’ buying journeys can help you create more effective marketing campaigns and provide them with a better user experience. Four stages of the buying journey The customer buying journey can be simplified into 4 key stages: Awareness: This is the first step when customers become aware of a product or service and start researching it Consideration: At this stage, customers are gathering more information about the product/service, such as features and benefits, and comparing it to similar products/services. Conversion: Here, customers settle on a product and complete the purchase process. Retention: At this stage, the brand the customer has bought from focuses on driving repeat purchases. Tools for this include post-purchase email campaigns and retargeting ads across social media platforms. How to map out the buying journey Mapping out the buying journey is a process of understanding and documenting the steps that customers go through when making a purchase. By studying each step in detail, you can gain insights into what drives customer behavior and how to optimize their experience. Here are some tips on how to map out the buying journey: Identify key touchpoints:... --- ### Behavioral Signals - Published: 2023-03-02 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/behavioral-signals/ What are behavioral signals? Behavioral signals refer to the marketing data collected on a customer's interactions with a brand, including their website visits, purchases, and other related activities. This data helps marketers gain insights into customers' interests, needs, and behaviors so they can tailor their campaigns accordingly. Behavioral signals help marketers better understand customer preferences and target them more effectively. Additionally, they allow companies to understand what type of content resonates best with their target audiences and which channels are most successful at driving sales. Three ways to use behavioral signals in marketing Marketers can use behavioral signals to break down their audiences into clearly-defined, easy-to-target segments based around key points like Average Order Value (AOV), churn likelihood, loyalty status and much more. These behavioral segments can then be used to power: Personalized Messages: By using behavioral signals, you can create personalized messages to target specific customers based on their past behavior. For example, if a customer views a product on-site or adds an item to their cart, those behavioral signals can be used to trigger abandoned browse and abandoned cart campaigns. Content Optimization: Behavioral signals can also help you determine which type of content your audience is most likely to engage with and optimize it accordingly. From product recommendations online and in-app to tailored landing pages, behavioral signals can help you create content that appeals to your target customers and drives more conversions. Targeted Ads: By understanding customer behavior, you can display targeted ads that are designed to each... --- ### Abandoned Browse > Explore the concept of browse abandonment and its impact on recovering lost sales. - Published: 2023-03-02 - Modified: 2023-09-29 - URL: https://emarsystest.com/learn/glossary/abandoned-browse/ What is abandoned browse? Abandoned browse is a marketing tactic typically used to target customers who browse products online but don’t add them to their carts. An abandoned browse campaign will keep customers engaged with relevant interactions that incorporate insights like behavior data, purchase data and channel preferences to recommend not only recently-browsed products, but also additional product recommendations. This helps provide a more personalized experience and encourages customers to return and purchase the item, or items, they were browsing. What should be included in an abandoned browse email? Customer's name Brief summary of the item(s) they searched Compelling call-to-action Value-adding offering such as a discount code or free shipping Related products Customer testimonials and/or reviews for that specific product How many abandoned browse emails should I send and when? Unlike abandoning a cart, when a customer abandons a website, they are still at the early stages of making a purchase decision. For this reason, no more than two abandoned browse emails should be sent. When should I send abandoned browse emails? In terms of timing, sending an abandoned browse email within the first 1-3 hours after someone leaves your website is ideal. This will ensure that the product or service they were browsing remains top of mind. For the second email, the recommended send time is 24 hours after a customer has visited a website. Some brands will even include a discount or special offer in the second email to entice customers back to complete a purchase, or follow... --- ### Abandoned Cart > Explore the impact of abandoned carts and the importance of optimizing customer journeys and re-engaging shoppers to recover lost sales. - Published: 2023-03-02 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/glossary/abandoned-cart/ What is abandoned cart? “Abandoned cart” refers to instances where customers add items to an online shopping cart, but abandon the transaction before completing checkout. This is a common problem among e-Commerce stores and marketers are often tasked with finding ways to reduce abandoned cart rates and increase conversions. Abandoned cart campaigns are an effective means of improving conversion to sale. Customers are already engaged with the brand and have added products to their cart, but have ended the session without completing the purchase. Abandoned cart encourages customers to complete the transaction by sending an initial email containing their cart contents and a reminder email two days later. It can support revenue objectives by contributing to strategies such as converting leads to first-time buyers, converting first-time buyers to active customers, and winning back inactive customers. What are the most common reasons for cart abandonment? Lack of trust in payment systems Complicated checkout process / poor user experience High shipping costs and/or long delivery estimates Technological issues (e. g. , slow loading website or crashing browser) Inadequate return policies or guarantees Payment declined due to incorrect card details entered by the customer What are effective cart abandonment strategies? Broadly speaking, there are two ways to solve abandoned cart issues. The first is to stress-test your operations. The second is to optimize your abandoned cart marketing strategy. Operations Ensure your checkout process is as frictionless as possible and that your payment systems work flawlessly. Wherever possible, look for efficiencies to streamline domestic... --- ### Deep Linking - Published: 2023-02-27 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/deep-linking/ What is deep linking? Deep linking is the practice of linking to a specific piece of content, located either in-app or on a website. Website-to-website is the most common form of deep linking, where traffic is sent to a specific page on another website. In the context of mobile apps, deep links are used to send traffic from channels like mobile, web, social media, email, or others to a specific page within an app. What is an example of an in-app deep link? A travel company sends out an email campaign promoting their latest deals on weekend getaways. When a reader clicks the link to learn more, the travel company’s app launches and takes them to the specific page within the app that contains all of the information they need. If they haven’t got the app downloaded, the deep link takes them to the App Store or Google Play store instead. In addition to sending users to specific app pages, deep links can also be used to initiate certain actions within an app once a link is clicked. For example, an online store could use deep links for its customer support, allowing users to click a link that opens a messaging platform like WhatsApp for Business with pre-filled text. This text can contain keywords which then either trigger a chatbot, or help the online store categorize the inquiry and reduce their Time to Resolution (TTR). What are the three main types of deep links? The three types of deep linking... --- ### Geofence > Explore the concept of geofencing and its marketing applications to help boost effective location-based marketing. - Published: 2023-02-27 - Modified: 2023-09-29 - URL: https://emarsystest.com/learn/glossary/geofence/ What is geofencing? Geofencing is a location-based technology that enables users to draw virtual boundaries around an area. It relies on GPS, RFID, and WiFi data to detect when a device enters or leaves the designated area. This technology is often used by businesses such as retail stores or restaurants to send tailored messages to customers who are near the business' location. Geofencing can also be used for security purposes, such as restricting access to certain parts of a building or campus. How is geofencing used in marketing? Geofencing allows brands to create campaigns that target customers within a specific geofenced area. For example, if a business wants to target potential customers near their store location, they could use geofencing to send timely messages about sales or special offers to customers within that range. Marketers can also use geofencing to target customers who have recently visited their website or purchased products online. Another major benefit of using geofencing for marketing purposes is the ability to track customer behavior. When customers enter a geofenced area, businesses can collect data on their shopping habits and preferences which can then be used to customize future marketing campaigns or offers. For example, with geofencing you can track how many times someone visits a particular store or restaurant and use this location-based data to create personalized offers. Finally, geofencing technology can be used by businesses to interact with their customers in real time. This allows them to respond quickly when potential customers are nearby and... --- ### Marketing Automation > Explore the world of marketing automation and how it can streamline your marketing processes for maximum marketing efficiency. - Published: 2023-02-27 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/marketing-automation/ What is marketing automation? Marketing automation is the process of leveraging technology automate, optimize and track marketing activities in order to optimize operational efficiency, improve customer experience, deliver personalization at scale, and increase revenue faster. It can involve automating repetitive activities such as email marketing, social media posts, behavior-based customer journeys, and ad campaigns. It also includes more advanced features such as content personalization, testing and optimization, customer segmentation, and lead scoring. What are some examples of marketing automation? Popular examples of marketing automations include: Email marketing campaigns, triggered by user activity or automated at regular intervals Automated social media posts and ad campaigns Lead scoring and customer segmentation A/B testing and optimization to maximize conversions Automated workflow management What is the difference between marketing automation and CRM? The main difference between CRM and marketing automation is that CRM focuses on managing customer relationships, while marketing automation focuses on automating and optimizing marketing activities. CRM is largely centered around building relationships with customers, while marketing automation provides a platform to automate the execution of various tasks such as lead scoring, customer segmentation, email campaigns, social media posts, and ad campaigns. What are the benefits of marketing automation? Industry-leading brands use marketing automation for the following reasons: Increased efficiency: Automating repetitive tasks saves time and effort, allowing teams to focus more on strategy. Improved customer relationships: Marketing automation tools can be used to deliver personalized engagements at scale, enabling brands to build meaningful relationships with their customers and drive loyalty. Higher... --- ### Customer Loyalty > Learn about the importance of customer loyalty and the ability to cultivate lasting relationships with your audience. - Published: 2023-02-23 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/glossary/customer-loyalty/ What is customer loyalty? Customer loyalty is the long-term commitment of customers to continually purchase from, and stay loyal to, a specific brand. It involves creating an emotional connection between customers and businesses by offering personalized experiences, excellent customer service, value, quality products and services, and rewards for customers in exchange for their loyalty. For marketers, understanding customer loyalty helps in developing effective strategies that focus on retaining and maximizing value from existing customers rather than just focusing on acquiring new ones. The potential ROI from marketing campaigns that focus on increasing customer loyalty and retention is typically higher than campaigns that focus solely on customer acquisition. Why is customer loyalty important? Customer loyalty is an invaluable pursuit for businesses of all sizes. It results in better relationships with customers and creates repeat buyers, which leads to increased customer lifetime value and a more stable source of revenue. Additionally, loyal customers often serve as valuable ambassadors who can help promote the business via word of mouth and positive reviews on online platforms. This can go a long way in building trust with a brand and increasing sales. Furthermore, having a loyal customer base allows businesses to make use of customer feedback to update products/services or enhance marketing strategies that attract more customers. What are the five types of customer loyalty? Incentivized loyalty This type of loyalty comes from offering your customer cost-saving incentives like discounts and rewards. Pros: Easiest type of loyalty to create and foster. Cons: Typically fleeting, hurts... --- ### Customer Lifecycle > Understand the customer lifecycle and it's intricate stages to tailor your marketing strategies for each phase. - Published: 2023-02-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/customer-lifecycle/ What is the customer lifecycle? The customer lifecycle is the stages a customer goes through from becoming aware of a product or service to becoming a loyal advocate for it. It includes different phases such as acquisition, onboarding, engagement, and loyalty. Each phase has its own goals and objectives, and they must all be met in order to sustain customer relationships. What are the five stages of the customer lifecycle? The five stages of the customer lifecycle are: Awareness: Potential customers become aware of a product or service. Consideration: This stage involves exploring and learning more about the product or service. Conversion: Customers purchase the product or service they have decided to buy. Retention: Customers evaluate their purchase and return to place future orders. Advocacy: Customers spread the word about your product or service, sharing their experience with friends and family. Why is a customer lifecycle approach important? Understanding the customer lifecycle is essential for any business that wants to build and maintain long-term relationships with its customers. By understanding the 5 stages of the customer lifecycle, businesses can ensure they have an effective strategy for engaging their customers throughout their entire relationship. The B2B vs B2C customer lifecycle The customer lifecycle for a business-to-business (B2B) company is different from that of a business-to-consumer (B2C) company. B2B companies tend to focus more on building relationships and nurturing leads over the mid-to-long term whereas B2C companies typically focus on quickly converting leads into customers. Additionally, the onboarding process for B2B clients... --- ### Email Automation > Explore the power of email automation and streamline your marketing efforts for maximum efficiency. - Published: 2023-02-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/email-automation/ What is email automation? Email automation is a process of automatically sending emails in response to certain predetermined activity or behavior triggers. It enables companies to automate the communication process by utilizing pre-defined criteria and trigger-based actions. Email automation can help improve customer relationships, ensure continued engagement, and saves companies time by eliminating the need for manual sends. Additionally, it allows marketers to deliver relevant, personalized messages to customers at the most impactful moments, and at a fraction of the cost of traditional marketing campaigns. Common examples of email automations Examples of email automations that deliver value to both marketers and customers include: Welcome emails: Triggered when a user signs up for an account or subscribes to a newsletter. Cart abandonment emails: Triggered when customers add items to their online shopping carts but don’t complete the checkout process. Order and purchase confirmations: Transactional emails sent shortly after an order has been placed. Reengagement emails: Sent to customers who have been inactive, with the aim of bringing them back and getting them to engage with the business again. Upsell/cross-sell emails: Sent to customers with offerings like discounts or promotions on related products or services. Feedback request emails: Sent following the completion of an order, survey, or other feedback request to gain customer insights. Email automation best practices Keep lists clean: Inactive subscribers impact your metrics and affect your deliverability. If a subscriber isn’t opening emails, even after receiving personalized communications that are part of a win-back automation, remove them from your... --- ### Customer Lifetime Value > Discover the significance of customer lifetime value and strategies to maximize it for sustainable revenue growth. - Published: 2023-02-23 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/customer-lifetime-value/ What is customer lifetime value? Customer lifetime value (CLV) is a metric that estimates the total amount of revenue or profit a business is expected to generate from a single customer throughout their entire relationship with the company. CLV is calculated by multiplying the average purchase transaction value by the number of sales transactions and then adding in any additional revenue generated from that customer. Why is customer lifetime value important? CLV is an important metric for businesses to measure and understand because it indicates the total revenue a business can expect to bring in from a typical customer throughout their entire relationship with the company. CLV helps businesses better understand their customers and their potential business value, allowing the company to make more informed decisions about marketing, product development, and customer service. By understanding the value of each customer, companies can focus their efforts on retaining those customers who bring in the most revenue, or reduce investments in customers less likely to provide revenue. This helps companies maximize profits by focusing on high-value customers and providing them with satisfying experiences that will keep them coming back. Additionally, understanding CLV allows companies to identify potential areas of improvement in order to increase customer loyalty and retention rates. Measuring customer lifetime value is essential for any business looking to maximize profits and build strong relationships with its customers. By understanding this metric, companies can make more informed decisions about how best to serve their customers and ensure they remain loyal for... --- ### Customer Engagement Platform > Explore the benefits of a robust customer engagement platform that can upgrade your marketing efforts across all channels. - Published: 2023-02-23 - Modified: 2023-10-26 - URL: https://emarsystest.com/learn/glossary/customer-engagement-platform/ What is a Customer Engagement Platform? A Customer Engagement Platform is a solution used by marketers to unify sales, product, and behavioral data, enable 1:1 personalization and orchestrate sophisticated cross-channel campaigns. It serves as a platform for brands to engage and interact with customers and prospects using AI-powered segmentation, personalized marketing, automated campaigns, and predictive analytics. Customer Engagement Platforms can also be used to provide personalized customer service across all channels in order to help drive acquisition, retention, and customer loyalty. What are common examples of customer engagement? Personalized messages: Sending engagements with personalized content to customers, such as promotional offers and discounts tailored to the recipient based on their data and behavior history. Live chat: Enabling customers to ask questions in real time and get immediate answers. Social media campaigns: Creating targeted campaigns that engage customers with content on social media channels like Twitter, Instagram, Facebook, etc. Content marketing: Using blogs, videos, infographics, and other forms of content to provide value and drive engagement. Real-time notifications: Notifying customers when something relevant to them occurs (e. g. , a new product launch or sale). New customer onboarding programs: Crafted experiences designed to welcome new customers and introduce them to your products/services quickly and efficiently. What is the difference between a CDP and a CEP? A Customer Data Platform (CDP) is a single source of customer data that can be used to identify target audiences and measure the effectiveness of marketing campaigns. A Customer Engagement Platform (CEP) focuses on providing tools... --- ### Customer Experience > Learn about customer experience with insights and strategies that create memorable moments for your customers. - Published: 2023-02-23 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/customer-experience/ What is customer experience? Customer experience (or “CX”) refers to the overall interaction a customer has with a company and its products. It’s shaped by everything from the customer service provided, to how easy it is to use the product, to how quickly assistance is provided when needed. It can also encompass elements such as brand loyalty, satisfaction, and engagement. Ultimately, a good customer experience leads to increased sales and customer retention. Why is customer experience important? Customer experience is important for businesses because it impacts everything from customer satisfaction, customer lifetime value, overall revenue, and loyalty to advocacy. Positive customer experiences result in customers returning to a company to make repeat purchases, while negative experiences can make it tough to win customers back. Additionally, providing a positive customer experience increases the likelihood of customers recommending a company to their family and friends, which will help businesses tap into new audiences and build a strong brand reputation. Best practices for creating a positive customer experience: Develop a customer-first culture. Create engaging, meaningful content that’s personalized to your customers’ shopping habits and interests. Adopt a cross-channel or omnichannel marketing approach to give customers a consistent brand experience, regardless of where and when they choose to interact with your brand. Focus on providing excellent customer service, and streamline processes to reduce Time to Resolution (TTR). Monitor social media channels. Actively engage with customers in comments sections, and respond immediately to queries and complaints. Collect feedback regularly to assess customer satisfaction levels and... --- ### Cross-Channel Marketing > Learn what cross channel marketing is and how this approach ensures you reach new customers on the right platform at the right time. - Published: 2023-02-23 - Modified: 2023-10-25 - URL: https://emarsystest.com/learn/glossary/cross-channel-marketing/ What is cross-channel marketing? Cross-channel marketing is a type of marketing that uses multiple channels, both online and offline, to reach and engage with customers. By leveraging different channels, brands can ensure that their message reaches a wide variety of potential customers on their channel of choice. Cross-channel marketing also enables marketers to track user behavior across multiple channels, allowing them to better understand their target audience and tailor messaging accordingly. Additionally, it helps create a unified customer experience across all touchpoints by ensuring that customers have the same consistent and relevant experience regardless of channel. What are the most common channels marketers use in cross-channel campaigns? Email Web Mobile SMS Digital ads Direct mail In-store What is an example of a cross-channel campaign? CUE Clothing Co. is an Australian-owned leading retailer in the fashion industry. CUE had a bold vision: to achieve “Commerce Anywhere” and bridge the gap between physical and digital retail. To do this, they needed to integrate customer insights across multiple touchpoints to deliver relevant personalized experiences that convert engagements into sales. The brand accomplished this by using a host of new initiatives to provide a best-in-class hybrid experience. These included: Video-based styling platform for personalized styling sessions. Multi-channel wish lists which could be used within marketing programs like “Price Drop,” “Back in Stock”, and “New in Stock. ” The ability to sell any product from any location through any touchpoint . What’s the difference between multi-channel, cross-channel, and omnichannel? In simple terms, “multi-channel” refers to campaigns that are executed manually in multiple channels... --- ### Customer Journey > Explore the importance of the customer journey and the five key stages that turn a new lead into a customer. - Published: 2023-02-23 - Modified: 2025-01-10 - URL: https://emarsystest.com/learn/glossary/customer-journey/ What is a customer journey? A customer journey is the route a customer takes with a company from initial contact through to first purchase, active buyer, retention, and beyond. This can include interactions across web, mobile, social media, in-app, and email, as well as customer service, loyalty programs, and more. During a customer’s journey, companies will aim to provide the customer with positive experiences that leave them satisfied, increase their loyalty, and drive repeat purchases. Five key customer journey stages While every customer’s journey with a company will vary, the typical customer journey consists of five key stages: Awareness: At the awareness stage, customers become aware of a product or service and start to learn more about it. Consideration: During the consideration stage, customers evaluate their options and decide which one best meets their needs. Conversion: The conversion/decision stage is when customers make their final decision on which product or service they will buy. Retention: The retention stage is when customers continue to use the product or service they have purchased, and may even recommend it to others. Advocacy: Finally, the advocacy stage is when customers actively promote a product or service through word of mouth or social media. By understanding each of these stages, businesses can create strategies that convert prospects into loyal customers. What is the purpose of a customer journey map? A customer journey map provides a visualization of the stages a customer goes through during their relationship with a company. It provides an understanding into the... --- ### Customer Lifecycle Management > Discover customer lifecycle management and it's ability to nurture relationships and drive business growth. - Published: 2023-02-22 - Modified: 2024-12-16 - URL: https://emarsystest.com/learn/glossary/customer-lifecycle-management/ What is customer lifecycle management? Customer lifecycle management (CLM) is a strategy for managing customer relationships, focusing on a customer’s entire journey with a business from initial contact to retention and beyond. It helps businesses build stronger relationships with their customers which can lead to repeat sales and increased loyalty. Customer lifecycle management involves activities like gathering feedback, targeting campaigns, increasing brand visibility, and delivering personalized experiences. What is the difference between CLM and Customer Relationship Management (CRM)? The difference between CRM (customer relationship management) and CLM (customer lifecycle management) is that CRM looks at individual customer interactions while CLM takes into account the customer's entire journey. With CRM, companies focus on things like sales, support, and marketing activities for individual customers. However, CLM is more holistic. It’s focused on building long-term relationships with customers, and does this by using data to gain a comprehensive understanding of all the interactions a customer has with the company over time. The five main lifecycle stages targeted by CLM The five stages that customer lifecycle management focuses on include: Awareness: When a potential customer first encounters a product or service. Consideration: When a customer investigates and researches that product or service. Conversion: When shoppers commit to a purchase by completing a transaction. Retention: When customers reflect on their purchase, returning again in the future. Advocacy: When customers share their experiences, helping to promote the product or service to friends and family. Analyzing the customer lifecycle Analyzing the customer lifecycle involves understanding each stage... --- ### Customer Lifecycle Marketing > Discover customer lifecycle marketing and the importance of nurturing customer relationships at every stage. - Published: 2023-02-22 - Modified: 2023-11-06 - URL: https://emarsystest.com/learn/glossary/customer-lifecycle-marketing/ What is customer lifecycle marketing? Customer lifecycle marketing is a marketing strategy that focuses on creating personalized and targeted experiences for customers at each stage of the customer journey, from pre-purchase to post-purchase. This approach leverages customer data to deliver personalized engagements that are tailored to the individual's needs, interests, and preferences throughout their entire relationship with the brand. What are the five stages of the customer lifecycle? The five stages of the customer lifecycle are: Awareness: When a customer discovers a brand or product and begins to learn more about it. Interest: The customer is actively researching products and considering whether they should purchase them. Evaluation: Customers compare different options before making a decision on which one to buy. Purchase: The conversion point where the customer commits to buying a product or service. Retention & Loyalty: The stage post-purchase where brands work to keep customers engaged by using campaigns that encourage loyalty and repeat purchases. What is the difference between customer relationship management (CRM) and customer lifecycle marketing? The difference between customer lifecycle marketing and customer relationship management is that customer lifecycle marketing focuses on understanding customers’ individual needs throughout their journey with the brand, while customer relationship management (CRM) concentrates more on tracking, storing, and analyzing customer data to create meaningful relationships with them. In essence, CRM can be seen as a tool for implementing customer lifecycle marketing strategies. Why is customer lifecycle marketing important? Customer lifecycle marketing is important because it allows businesses to understand each customer's... --- ### Multi-Channel > Explore multi-channel and it's unique contribution to help you effectively reach your audience through multiple platforms and channels. - Published: 2023-02-22 - Modified: 2023-11-07 - URL: https://emarsystest.com/learn/glossary/multi-channel/ What is multi-channel? “Multi-channel” is an approach to marketing that engages customers across multiple channels, such as in-store, website, social media, and mobile app. It’s focused on providing the same experience across different channels while still treating them as separate from one another. Multi-channel vs cross-channel and omnichannel — what’s the difference? Multi-channel: Brands focused on multi-channel will create content across several key customer touchpoints, giving customers the choice of how, when, and where to engage. However, these channels aren’t integrated with each other, which can lead to a disconnected, unfulfilling experience for customers. Cross-channel: Cross-channel marketing aims to create a unified customer journey by connecting experiences across different channels. It has a more strategic approach than multi-channel and focuses on integrating data from each of these channels to create better customer experiences. Omnichannel: Omnichannel takes things one step beyond cross-channel. It aims for a unified, connected user experience across all online and offline touchpoints, meaning that regardless of which channel the customer uses, they will receive a real-time, consistent, and hyper-personalized experience. Pros of multi-channel marketing The advantages of multi-channel marketing include: Greater reach: By being present on multiple channels, you can access more potential customers, thus maximizing your market presence and overall engagement. Heightened customer engagement: Customers have the freedom to pick their preferred channel when interacting with a brand. Having multiple points of contact helps ensure that customers are getting the best possible experience. Improved customer loyalty: With a consistent experience across different channels, customers will be... --- --- ## SAP Emarsys Partner Directory ### Mparticle - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mparticle/ - Partner Categories: Customer Data Platform, Data/integration, Technology Partners mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device. --- ### Vass - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/vass/ - Partner Categories: Asia Pacific, Automotive, Banking, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Industrial Manufacturing, Industries, Latin America, Life Sciences, North America, Northern Europe, Oil, Gas and Energy, Regions, Retail, Southern Europe, Wholesale & Distribution Complex made simple. --- ### Flutter - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/flutter/ - Partner Categories: Channels, Mobile, Mobile Partner, Technology Partners Build beautiful, modern apps fast --- ### Apple - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/apple/ - Partner Categories: Channels, Mobile Partner, Mobile Push, Technology Partners Innovative technology that inspires creativity and simplifies life --- ### Huawei - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/huawei/ - Partner Categories: Channels, Mobile Partner, Mobile Push, Technology Partners Cutting-edge solutions for telecom, enterprise, and consumer markets --- ### Link Mobility - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/link-mobility/ - Partner Categories: Channels, Mobile Partner, SMS, Technology Partners Seamlessly connect with customers through Link Mobility's mobile messaging solutions --- ### Burst SMS - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/burst-sms/ - Partner Categories: Channels, Mobile Partner, SMS, Technology Partners Instantly reach customers with Burst SMS - the easiest way to power up your marketing strategy --- ### Dimoco Messaging - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/dimoco-messaging/ - Partner Categories: Channels, Mobile Partner, SMS, Technology Partners Enhance customer engagement with Dimoco Messaging's SMS solutions --- ### iundf Marketing Technology - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/iundf-marketing-technology/ - Partner Categories: Aerospace & Defense, Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Defense & Security, Engineering, Expert Solution Partners, Gaming, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, Middle & Eastern Europe, Mill Products & Mining, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Venture Capital, Wholesale & Distribution As part of the iundf family, iundf blends MarTech with creativity, focusing on marketing automation and personalization. --- ### FCamara - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/fcamara/ - Partner Categories: Expert Solution Partners, Regions, Southern Europe FCamara helps European businesses thrive in any market scenario with tech, performance, and innovation services and solutions. --- ### ASM Tech Growth - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/asm-tech-growth/ - Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Industries, Latin America, Media, Middle & Eastern Europe, Professional Services, Regions, Retail, Southern Europe, Wholesale & Distribution Technological innovation for sustainable growth --- ### Shuyun - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/shuyun/ - Partner Categories: Construction & Operation, Consumer Products, Expert Solution Partners, Global, Industries, Regions, Retail China's leading consumer digital operation technology company. --- ### Swanky - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/swanky/ - Partner Categories: Asia Pacific, Consumer Products, Expert Solution Partners, Industries, Middle & Eastern Europe, North America, Northern Europe, Regions, Retail, Southern Europe, Wholesale & Distribution Leading international Shopify Plus agency. --- ### Derga Consulting - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/derga-consulting/ - Partner Categories: Aerospace & Defense, Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Defense & Security, Engineering, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, Mill Products & Mining, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Driving the digital transformation together. --- ### Blue Wheel - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/blue-wheel/ - Partner Categories: Consumer Products, Expert Solution Partners, Industries, North America, Regions, Retail Scaling Brands: D2C, Amazon, Walmart, & Retail --- ### OMMAX - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ommax/ - Partner Categories: Automotive, Banking, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Global, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, Middle & Eastern Europe, North America, Northern Europe, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities OMMAX - BUILDING DIGITAL LEADERS --- ### Elision - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/elision/ - Partner Categories: Automotive, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Global, Healthcare, Higher Education & Research, Industrial Manufacturing, Industries, Media, Middle & Eastern Europe, Northern Europe, Oil, Gas and Energy, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution Your guide to digital success --- ### XCM - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/xcm/ - Partner Categories: Technology Partners --- ### BASE1 - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/base1/ - Partner Categories: Asia Pacific, Consumer Products, Expert Solution Partners, Industries, Latin America, North America, Northern Europe, Public Sector, Regions, Retail, Southern Europe, Travel & Transportation, Wholesale & Distribution Experts in enterprise digital marketing and commerce. --- ### Syskoplan Reply - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/syskoplan-reply/ - Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Media, Middle & Eastern Europe, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Supporting businesses with the latest SAP solutions --- ### Dunn Solutions - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dunn-solutions/ - Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Mill Products & Mining, North America, Oil, Gas and Energy, Regions, Retail, Sports & Entertainment, Travel & Transportation, Utilities, Wholesale & Distribution Digital Commerce & Business Transformation Agency --- ### Seidor - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/seidor/ - Partner Categories: Asia Pacific, Automotive, Banking, Consumer Products, Expert Solution Partners, Industrial Manufacturing, Industries, Insurance, Oil, Gas and Energy, Public Sector, Regions, Retail, Southern Europe, Travel & Transportation, Wholesale & Distribution A technology consultancy offering MarTech solutions --- ### Publicare - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/publicare/ - Partner Categories: Automotive, Banking, Construction & Operation, Consumer Products, Expert Solution Partners, Industrial Manufacturing, Industries, Insurance, Media, Middle & Eastern Europe, North America, Northern Europe, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution Empowering brands with data-driven solutions to scale customer engagement --- ### Tenthpin - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/tenthpin/ - Partner Categories: Asia Pacific, Automotive, Consumer Products, Expert Solution Partners, Greater China, Healthcare, High Tech, Industries, Life Sciences, Regions, Wholesale & Distribution Leading business and technology consultancy --- ### Playable - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/playable/ - Partner Categories: Content, Technology Partners, Video Add videos to your email campaigns, to create engaging video email campaigns that are playable on all devices and all email clients --- ### Discover Technology - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/discover-technology/ - Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Industrial Manufacturing, Industries, Latin America, North America, Northern Europe, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment, Travel & Transportation, Wholesale & Distribution Unleashing innovation for an infinite future --- ### KPS - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/kps/ - Partner Categories: Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Global, Healthcare, High Tech, Industrial Manufacturing, Industries, Insurance, Life Sciences, Oil, Gas and Energy, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Instant transformation --- ### MySQL - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mysql/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners A powerful, reliable and open source database management system --- ### PostgeSQL - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/postgesql/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners A powerful open-source database for scalable, high-performance applications --- ### Zapier - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zapier/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners Seamlessly connecting apps to automate workflows --- ### Adverity - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/adverity/ - Partner Categories: Data Enrichment, Data/integration, Technology Partners A data-driven marketing analytics platform --- ### Survey Monkey - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/survey-monkey/ - Partner Categories: Customer Feedback / Surveys, Marketing, Technology Partners Empowering decision makers with easy-to-use survey tools --- ### parcelLab - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/parcellab/ - Partner Categories: Commerce, Order Tracking, Technology Partners Automated tracking and communication platform --- ### Opera - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/opera/ - Partner Categories: Channels, Technology Partners, Web Push Fast, feature-rich web browser for a seamless browsing experience --- ### Firefox - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/firefox/ - Partner Categories: Channels, Technology Partners, Web Push Fast, private and secure web browsing --- ### Microsoft - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/microsoft/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners Innovative technology solutions for all industries --- ### Amazon Redshift - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/amazon-redshift/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners Transform data into insights with a cost-effective cloud data warehouse --- ### Sitoo - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sitoo/ - Partner Categories: Commerce, POS, Technology Partners The all-in-one cloud platform for modern retail --- ### Yocuda - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/yocuda/ - Partner Categories: Commerce, Digital Receipts, Technology Partners Revolutionizing customer experience with AI-powered solutions --- ### Odicci - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/odicci/ - Partner Categories: Data Enrichment, Data/integration, Technology Partners The leading customer engagement platform for driving loyalty and increasing revenue --- ### Persado - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/persado/ - Partner Categories: Content, Personalisation/Optimisation/Testing, Technology Partners Revolutionizing the way brands generate personalized messages with powerful AI technology --- ### Yotpo - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/yotpo/ - Partner Categories: Content, Technology Partners, UGC Harness the power of customer content to drive growth --- ### Power Reviews - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/power-reviews/ - Partner Categories: Content, Technology Partners, UGC --- ### Concentrix China - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/concentrix-china/ - Partner Categories: Asia Pacific, Automotive, Banking, Consumer Products, Expert Solution Partners, Greater China, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Life Sciences, Oil, Gas and Energy, Professional Services, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities Designing, building, and operating a new world of customer experience --- ### Contentful - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/contentful/ - Partner Categories: CMS/DXP/DAM, Content, Technology Partners More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel --- ### BORN Group - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/born-group/ - Partner Categories: Aerospace & Defense, Automotive, Banking, Chemicals, Consumer Products, Expert Solution Partners, Global, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Media, Mill Products & Mining, Oil, Gas and Energy, Professional Services, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Full-service agency --- ### Wunderman Thompson - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/wunderman-thompson/ - Partner Categories: Automotive, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, High Tech, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Middle & Eastern Europe, Mill Products & Mining, North America, Northern Europe, Regions, Retail, Sports & Entertainment, Wholesale & Distribution Building brands and businesses by turning inspiration into action --- ### Creatable - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/creatable/ - Partner Categories: Content, Technology Partners, Video Video commerce platform for brands to showcase products and drive sales --- ### Vidcorp - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/vidcorp/ - Partner Categories: Channels, SMS, Technology Partners Transforming video communication with streamlined solutions --- ### Trustpilot - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/trustpilot/ - Partner Categories: Content, Technology Partners, UGC Customer reviews you can trust. Boost loyalty and sales with Trustpilot --- ### Bazaarvoice - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/bazaarvoice/ - Partner Categories: Content, Technology Partners, UGC Empowering authentic customer conversations for brands --- ### Patchworks - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/patchworks/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners Patchworks is a leading iPaaS provider for fast-growing retail, across the world --- ### Klarna - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/klarna/ - Partner Categories: Commerce, Payments, Technology Partners Shop now, pay later - with Klarna's flexible payment options --- ### Snowflake - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/snowflake/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners Revolutionize your data warehousing with Snowflake's cloud-based platform --- ### Magnolia - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/magnolia/ - Partner Categories: Content, Digital Experience Platform, Technology Partners Flexible and intuitive CMS for personalized digital experiences --- ### Phrasee - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/phrasee/ - Partner Categories: Content, Personalisation/Optimisation/Testing, Technology Partners AI-powered copywriting for email, social and push --- ### Messengerpeople - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/messengerpeople/ - Partner Categories: Channels, Instant Messaging, Technology Partners Revolutionize your communication with Messengerpeople's chatbot solutions --- ### StrategiQ - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/strategiq/ - Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Higher Education & Research, Industries, Northern Europe, Professional Services, Regions, Retail, Sports & Entertainment, Travel & Transportation, Utilities, Wholesale & Distribution Award-winning marketing agency offering a full suite of digital services and dedicated in-house teams. --- ### DEVGRU - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/devgru/ - Partner Categories: Automotive, Banking, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Media, North America, Professional Services, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Specialists in customer experience optimization --- ### Avvale - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/avvale/ - Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Middle & Eastern Europe, Mill Products & Mining, North America, Northern Europe, Oil, Gas and Energy, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment, Travel & Transportation, Utilities, Wholesale & Distribution Enabling what's next --- ### Keyrus - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/keyrus/ - Partner Categories: Asia Pacific, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Industrial Manufacturing, Industries, Life Sciences, Regions, Retail, Wholesale & Distribution Keyrus is a French-listed global consultancy --- ### NTT Data - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ntt-data/ - Partner Categories: Asia Pacific, Automotive, Chemicals, Consumer Products, Expert Solution Partners, Global, Healthcare, Industrial Manufacturing, Industries, Latin America, Life Sciences, Middle & Eastern Europe, North America, Northern Europe, Professional Services, Public Sector, Regions, Retail, Southern Europe, Utilities, Wholesale & Distribution Transforming SAP® Solutions into value --- ### retailsolutions - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/retailsolutions/ - Partner Categories: Expert Solution Partners, Industries, Middle & Eastern Europe, Northern Europe, Regions, Retail, Southern Europe European leader in SAP retail consulting --- ### nexum - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/nexum/ - Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Industries, Life Sciences, Media, Northern Europe, Professional Services, Regions, Retail, Southern Europe, Sports & Entertainment Your partner for digital transformation --- ### Pivotree - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pivotree/ - Partner Categories: Automotive, Consumer Products, Expert Solution Partners, High Tech, Industrial Manufacturing, Industries, Life Sciences, North America, Northern Europe, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution Designing, building, and managing frictionless commerce experiences for global brands --- ### Pmweb - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pmweb/ - Partner Categories: Automotive, Banking, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Media, Oil, Gas and Energy, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution Creating unique relationships at scale --- ### Infosys - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/infosys/ - Partner Categories: Aerospace & Defense, Asia Pacific, Automotive, Banking, Chemicals, Consumer Products, Expert Solution Partners, Greater China, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Life Sciences, Media, Middle & Eastern Europe, Mill Products & Mining, North America, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Global leader in next-gen digital services and consulting --- ### CX100 - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/cx100/ - Partner Categories: Banking, Consumer Products, Expert Solution Partners, High Tech, Industrial Manufacturing, Industries, Insurance, North America, Regions, Retail, Sports & Entertainment, Venture Capital Reimagining experiences for visionary brands --- ### Beyond Technologies - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/beyond-technologies/ - Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Industrial Manufacturing, Industries, Life Sciences, Middle & Eastern Europe, North America, Northern Europe, Regions, Retail, Southern Europe, Wholesale & Distribution Professional services firm, specializing in SAP solution integration --- ### Apex Theorem - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/apex-theorem/ - Partner Categories: Aerospace & Defense, Automotive, Banking, Construction & Operation, Consumer Products, Defense & Security, Engineering, Expert Solution Partners, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Latin America, Middle & Eastern Europe, North America, Northern Europe, Oil, Gas and Energy, Professional Services, Public Sector, Regions, Retail, Southern Europe, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Revenue boosting customized business solutions --- ### Pearl - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/pearl/ - Partner Categories: Expert Solution Partners, Industries, Middle & Eastern Europe, Northern Europe, Public Sector, Regions, Retail, Southern Europe, Wholesale & Distribution Creating the world’s best commerce experiences --- ### Ink IT Solutions - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/ink-it-solutions/ - Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Global, Healthcare, High Tech, Industries, Media, Oil, Gas and Energy, Professional Services, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Utilities, Wholesale & Distribution Taking the customer and employee experience to new heights --- ### Driven CX - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/driven-cx/ - Partner Categories: Automotive, Consumer Products, Expert Solution Partners, Industries, Latin America, Media, Middle & Eastern Europe, Professional Services, Regions, Retail, Southern Europe, Wholesale & Distribution Elevate your digital growth --- ### DMi Partners - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/dmi-partners/ - Partner Categories: Consumer Products, Expert Solution Partners, Global, Industries, Media, North America, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation Leading agency for email and affiliate marketing --- ### Accely - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/accely/ - Partner Categories: Aerospace & Defense, Asia Pacific, Automotive, Banking, Chemicals, Consumer Products, Expert Solution Partners, Healthcare, High Tech, Higher Education & Research, Industrial Manufacturing, Industries, Insurance, Life Sciences, Middle & Eastern Europe, Mill Products & Mining, North America, Oil, Gas and Energy, Regions, Retail, Travel & Transportation, Utilities, Wholesale & Distribution Accely is a global technology solutions provider. --- ### Smith - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/smith/ - Partner Categories: Consumer Products, Expert Solution Partners, Healthcare, Industrial Manufacturing, Industries, Latin America, Life Sciences, North America, Regions, Sports & Entertainment, Wholesale & Distribution A new kind of partner for a new kind of commerce --- ### Netconomy - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/netconomy/ - Partner Categories: Automotive, Expert Solution Partners, Finance, Industries, North America, Regions, Retail Netconomy offers cutting-edge digital innovation solutions. --- ### Salesforce Commerce - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/salesforce-commerce/ - Partner Categories: Commerce, Ecommerce, Technology Partners CRM software powerhouse for sales, marketing and customer service --- ### Planalytics, Inc. - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/planalytics-inc/ - Partner Categories: Data/integration, Marketing, Marketing Analytics, Mob/Web/Mktg Analytics, Technology Partners Demand analytics firm enabling consumer-focused businesses to isolate, measure, & manage the weathers influence on their business --- ### optilyz - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/optilyz/ - Partner Categories: Channels, Direct Mail, Technology Partners Automate direct mails with programmatic print --- ### Movable Ink - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/movable-ink/ - Partner Categories: Channels, Content, Mobile Partner, Personalisation/Optimisation/Testing, Technology Partners Dynamic email content for personalized brand experiences --- ### Mercaux - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mercaux/ - Partner Categories: Commerce, POS, Technology Partners In-Store Clienteling & CX Platform empowering retailers to deliver exceptional shopping experiences, both in-store & remotely --- ### Meta - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/meta/ - Partner Categories: Channels, Digital Advertising, Mobile Partner, Technology Partners Empowering digital transformation through AI-driven solutions --- ### Mention Me - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/mention-me/ - Partner Categories: Commerce, Content, Data Enrichment, Data/integration, Ecommerce, Personalisation/Optimisation/Testing, Promotion/Offers/Vouchers/Coupons, Technology Partners Turn brand fans into sustainable growth. Identify, acquire and nurture your best customers with the world's first Customer Advocacy Intelligence Platform --- ### Jebbit - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/jebbit/ - Partner Categories: Data Enrichment, Data/integration, Technology Partners Engage your audience with interactive marketing --- ### involve.me - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/involve-me/ - Partner Categories: Data Enrichment, Data/integration, Technology Partners involve. me is an interactive lead funnel builder for sales, marketing, and HR teams --- ### Infobip - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/infobip/ - Partner Categories: Channels, Mobile Partner, SMS, Technology Partners Global cloud communication platform powering customer engagement, loyalty and growth --- ### hmmh - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/hmmh/ - Partner Categories: Automotive, Banking, Consumer Products, Expert Solution Partners, Global, High Tech, Industrial Manufacturing, Industries, Insurance, Middle & Eastern Europe, North America, Public Sector, Regions, Retail, Sports & Entertainment, Telecommunications, Travel & Transportation, Wholesale & Distribution Germany's leading agency in connected commerce --- ### Google Wallet - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-wallet/ - Partner Categories: Channels, Mobile, Mobile Partner, Technology Partners Keep everything protected in one place, no matter where you go with the new Google Wallet --- ### Google Pub/Sub - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-pub-sub/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners Quickly develop high-quality apps and grow your business --- ### Google Firebase - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-firebase/ - Partner Categories: Channels, Mobile, Mobile Partner, Technology Partners Quickly develop high-quality apps and grow your business --- ### Google Chrome - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-chrome/ - Partner Categories: Technology Partners Cross-platform web browser for your computer, phone, and tablet --- ### Google BigQuery - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-bigquery/ - Partner Categories: Cloud/Data Integration, Data/integration, Technology Partners A serverless and cost-effective enterprise data warehouse --- ### Google Analytics - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-analytics/ - Partner Categories: Marketing, Marketing Analytics, Technology Partners Get a complete understanding of your customer journey and improve marketing ROI --- ### Google Ads - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/google-ads/ - Partner Categories: Channels, Digital Advertising, Technology Partners Google’s advertising platform which includes Google search ads, Google display ads, YouTube ads and more --- ### Enterprise Wide - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/enterprise-wide/ - Partner Categories: Asia Pacific, Automotive, Chemicals, Construction & Operation, Consumer Products, Engineering, Expert Solution Partners, Healthcare, Industrial Manufacturing, Industries, Mill Products & Mining, Regions, Retail, Sports & Entertainment, Travel & Transportation, Wholesale & Distribution Advancing customer experience --- ### gocertify - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/gocertify/ - Partner Categories: Channels, Data Enrichment, Technology Partners Leverage offers to collect emails, phone numbers, demographic and occupation data to build unique customer segments. --- ### Emplifi - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/emplifi/ - Partner Categories: Content, Technology Partners, UGC Unlock authentic brand storytelling with Emplifi's visual marketing platform --- ### Dynamic Yield - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/dynamic-yield/ - Partner Categories: Content, Personalisation/Optimisation/Testing, Technology Partners Transform user experiences with AI-powered personalization --- ### Criteo - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/criteo/ - Partner Categories: Channels, Digital Advertising, Technology Partners Criteo is the world leader in commerce media, powering online advertising that can be tied to sales at the product level for closed-loop measurement, whether you’re selling goods or services. --- ### charles - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/charles/ - Partner Categories: Channels, Instant Messaging, Messaging, Mobile, Technology Partners WhatsApp marketing platform for consumer brands to drive revenue, retention, and customer loyalty. --- ### Attentive - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/attentive/ - Partner Categories: Channels, Mobile Partner, SMS, Technology Partners Personalized mobile messaging for eCommerce --- ### AtData - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/expert-solution-partners/atdata/ - Partner Categories: Expert Solution Partners AtData is the leader in email address intelligence: validate first-party data, enhance profiles, improve customer experience. --- ### Antavo - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/antavo/ - Partner Categories: Loyalty, Marketing, Technology Partners API-Centric and No-Code Enterprise Loyalty Cloud --- ### Annex Cloud - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/annex-cloud/ - Partner Categories: Loyalty, Marketing, Technology Partners Create emotional, lasting customer connections with the leading global loyalty solution --- ### AfterShip Tracking - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/aftership-tracking/ - Partner Categories: Commerce, Order Tracking, Technology Partners Proactive shipment tracking that delights your customers, reduces WISMO tickets, and optimizes your delivery performance. --- ### Adobe Commerce - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/adobe-commerce/ - Partner Categories: Commerce, Ecommerce, Technology Partners Shop smarter with Adobe Commerce: The all-in-one platform for seamless online shopping experiences --- ### TikTok - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/tiktok/ - Partner Categories: Channels, Digital Advertising, Technology Partners TikTok For Business, a powerful marketing tool --- ### CommBox - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/commbox/ - Partner Categories: Technology Partners AI-powered, omnichannel customer service platform that securely resolves any customer inquiry across any channel, seamlessly integrated with SAP Emarsys. --- ### Talon.One - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/talon-one/ - Partner Categories: Technology Partners Talon. One is the most flexible headless loyalty and promotion engine for enterprises. --- ### NewStore - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/newstore/ - Partner Categories: Commerce, Ecommerce, Technology Partners NewStore offers a scalable, globally compliant unified commerce platform that helps premium brands deliver exceptional experiences. --- ### Shopgate - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopgate/ - Partner Categories: Commerce, Mobile Push, Technology Partners We enable your customers to interact with your brand and products from anywhere. --- ### Smartling - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/smartling/ - Partner Categories: Technology Partners Hundreds of companies create multilingual websites, marketing campaigns, web and mobile experiences using Smartling. --- ### Big Commerce + SAP Emarsys Plug In - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/big-commerce-sap-emarsys-plug-in/ - Partner Categories: Channels, Cloud/Data Integration, Commerce, Data Enrichment, Data/integration, Ecommerce, Order Tracking, Payments, Technology Partners If you’re a BigCommerce customer, now you can get the benefit of the market leading digital engagement platform, SAP Emarsys, instantly! Powered by Dunn Solutions. --- ### Chatarmin - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/chatarmin/ - Partner Categories: Technology Partners Chatarmin helps you build strong customer relationships through WhatsApp Marketing, seamlessly integrated with your stack. --- ### LinkedIn - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/linkedin/ - Partner Categories: Channels, Digital Advertising, Technology Partners Connect to the world's largest professional network. --- ### Tallbob - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/tallbob/ - Partner Categories: Channels, Mobile Partner, SMS, Technology Partners Tall Bob helps you deliver SMS & MMS that are more measurable & memorable with customer experiences built to cut through. --- ### Zeotap - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zeotap/ - Partner Categories: Customer Data Platform, Data/integration, Technology Partners Zeotap CDP is a easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate data --- ### Zenloop - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zenloop/ - Partner Categories: Customer Feedback / Surveys, Marketing, Technology Partners Satisfaction in action: our AI-powered CX platform enables you to collect, analyze & act upon customer feedback - now! --- ### Zendesk - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/zendesk/ - Partner Categories: Commerce, Customer Service, Technology Partners Customer service software for better customer relationships --- ### Wunderkind - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/wunderkind/ - Partner Categories: Data Enrichment, Data/integration, Technology Partners Empowering personalized marketing experiences --- ### VTEX Connector by Driven - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/vtex-connector-by-driven/ - Partner Categories: Commerce, Ecommerce, Technology Partners Vtex Connector by Driven, provides you not only with an integration solution, but also access to the Driven Connector, which covers consumer behaviour, integrates orders, customer information and product catalogues directly into the Emarsys platform. --- ### Validity - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/validity/ - Partner Categories: Channels, Email Deliverability, Technology Partners Validity provides email deliverability solutions that maximise inbox placement and increase program revenue. --- ### Triggerbee - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/triggerbee/ - Partner Categories: Channels, CMS/DXP/DAM, Content, Data Enrichment, Digital Experience Platform, Personalisation/Optimisation/Testing, Promotion/Offers/Vouchers/Coupons, Technology Partners Triggerbee is an onsite marketing platform that uses customer data to create tailored web experiences, forms, promotions, and content. --- ### Tealium - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/tealium/ - Partner Categories: Customer Data Platform, Data/integration, Technology Partners The most trusted customer data platform --- ### Sinch - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sinch/ - Partner Categories: Channels, Mobile Partner, SMS, Technology Partners Keep things simple, connect multiple channels with Conversation API — one integration for an omnichannel and conversational messaging experience. --- ### Shopify Plus - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/shopify-plus/ - Partner Categories: Commerce, Ecommerce, Technology Partners An e-commerce platform built to empower entrepreneurs --- ### Segment - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/segment/ - Partner Categories: Customer Data Platform, Data/integration, Technology Partners Power your AI with the best data infrastructure --- ### SAP Sales Cloud - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-sales-cloud/ - Partner Categories: Commerce, Customer Service, Technology Partners Deliver exceptional sales and service experiences and build relationships that last. --- ### SAP NFT Management - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-nft-management/ - Partner Categories: Loyalty, Marketing, Technology Partners The trusted, no code NFT platform to revolutionize your customer experience --- ### SAP Customer Data Platform - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-platform/ - Partner Categories: Technology Partners Elevate customer engagement to increase conversion and strengthen retention with customer insights --- ### SAP Customer Data Cloud - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-customer-data-cloud/ - Partner Categories: Data Enrichment, Data/integration, Technology Partners Identify, convert, and retain the right customers at scale with identity, login, consent, and registration management --- ### SAP Commerce Cloud - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://emarsystest.com/partner-ecosystem/directory/technology-partners/sap-commerce-cloud/ - Partner Categories: Commerce, Ecommerce, Technology Partners Trusted e-commerce platform built to help you innovate while optimizing profitability and your customers’ experience --- ---