Product Tour
SAP Emarsys for Consumer Products
77% of consumer products brands believe they need to “significantly transform” their organization’s customer engagement approach. In this product tour, you’ll walk through a consumer journey from new customer to brand advocate, plus you’ll discover the SAP Emarsys solutions that power the experience along the way.
6 minutes
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Meet Max, Your Everyday Consumer.
Max is a driven professional balancing a fast-paced career with a passion for fitness. He’s up before dawn for workouts, fueling himself with wholesome meals. Outside the gym, he explores wellness trends or plans his next adventure. Max embodies ambition and balance, making health and success go hand in hand.
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Max is a driven professional balancing a fast-paced career with a passion for fitness. He’s up before dawn for workouts, fueling himself with wholesome meals. Outside the gym, he explores wellness trends or plans his next adventure. Max embodies ambition and balance, making health and success go hand in hand.
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Acquire Data
Max Goes Shopping | In-store lead capture
Looking for a lunchtime meal deal, Max goes to the “on-the-go” section at his local supermarket/grocery store. He picks up a sandwich, a juice, and a BestGoods protein bar.
Enjoying his lunch, he reads the colourful packaging to pass the time. A “Scan & Win” QR code catches his eye.
Acquire Data
Max’s Reminder | Retarget customers
The QR code leads to a landing page where Max sees that BestGoods is holding a contest with great prizes. After his lunch break is over, Max gets back to work and forgets about the page.
Days later, a TikTok ad catches his eye: BestGoods is promoting their contest again.
This time he wants to find out what this is all about and, more importantly, how he can WIN.
Acquire consumer data
Max signs up
Max signs up on the page to win amazing prizes.
He selects his preferred products and opts for news updates, including WhatsApp alerts for local promotions. As part of the contest sign-up, he provides his address as well.
With his phone number and postal code, BestGoods can now target him with localized promotions.
Build Brand Awareness
Welcome Max! | New customer onboarding
After signing up, Max receives a personalized welcome email that introduces him to the brand and its values.
This Welcome email highlights products or categories based on his preferences.
BestGoods uses Max’s interests to foster a connection, encouraging him to engage with the brand from the very beginning.
Build Brand Awareness
Max engages | Drive engagement and website visits
A few days pass, and Max receives an email from BestGoods with recipes and workout tips.
On the BestGoods website, he finds delicious recipe ideas using their products, perfect for fueling his active lifestyle.
Furthermore, he can follow on social media to get the first glimpse into new products, join influencer-led challenges, and discover tips and tricks from the fitness community.
See our Solution in just 3 minutes
Drive Loyalty
Getting to know Max | Enriching CRM data
BestGoods uses progressive profiling in emails and on their website to gradually collect information about Max.
Emails include quick questions about his fitness goals or interests, while the website features short profiling pop-ups or personalized recommendations.
This approach builds a clear profile of Max’s preferences without overwhelming him.
Drive Loyalty
New products for Max | Crate awareness for new products
A few weeks later, Max receives an email about a product launch. BestGoods is also hosting a local event where Max can try the newest product (Protein Pouch) and their other products in person.
In the email, he finds the ticket to download to his smartphone wallet.
Drive Loyalty
Max goes out | Create brand experiences
Max shows up at the event. With his mobile ticket in his phone, he can immediately enter without having to look for his ID and more information.
He gets to taste the newest product that can also be found in stores.
Throughout the event, he snacks on some protein-filled creations and has a good time.
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