SAP Emarsys Glossary
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A/B Testing
What is A/B testing? A/B testing is a method of experimentation used by marketers to compare two versions...
Mehr erfahrenAbandoned Browse
What is abandoned browse? Abandoned browse is a marketing tactic typically used to target customers who b...
Mehr erfahrenAbandoned Cart
What is abandoned cart? “Abandoned cart” refers to instances where customers add items to an online shopp...
Mehr erfahrenAI Insights
What are AI insights? AI insights are a set of tools and techniques used to gain insight from data using...
Mehr erfahrenAverage Order Value
What is Average Order Value (AOV)? AOV is a measure of the average dollar amount customers spend per purc...
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Channel
What is a channel in marketing? Marketing channels are the pathways through which goods, products, servic...
Mehr erfahrenChurn
What is churn? In business and marketing, churn (sometimes referred to as attrition) is the rate at which...
Mehr erfahrenControl Group
What is a control group? In marketing, a control group is a subset of an audience or customer base used t...
Mehr erfahrenConversion
What is conversion? Conversion, as it is defined in marketing, is the point at which the recipient of a m...
Mehr erfahrenCross-Channel Marketing
What is cross-channel marketing? Cross-channel marketing is a type of marketing that uses multiple channe...
Mehr erfahrenCross-Channel Messaging
What is cross-channel messaging? Cross-channel messaging is a marketing strategy that involves sending me...
Mehr erfahrenCross-Sell
What is a cross-sell? A cross-sell is a sales tactic used by businesses to encourage customers to purchas...
Mehr erfahrenCSAT
What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment th...
Mehr erfahrenCustomer Behavior
What is customer behavior? Customer behavior is a combination of the actions and decision-making processe...
Mehr erfahrenCustomer Engagement Platform
What is a Customer Engagement Platform? A Customer Engagement Platform is a solution used by marketers to...
Mehr erfahrenCustomer Experience
What is customer experience? Customer experience (or “CX”) refers to the overall interaction a customer h...
Mehr erfahrenCustomer Journey
What is a customer journey? A customer journey is the route a customer takes with a company from initial...
Mehr erfahrenCustomer Lifecycle
What is the customer lifecycle? The customer lifecycle is the stages a customer goes through from becomin...
Mehr erfahrenCustomer Lifecycle Management
What is customer lifecycle management? Customer lifecycle management (CLM) is a strategy for managing cus...
Mehr erfahrenCustomer Lifecycle Marketing
What is customer lifecycle marketing? Customer lifecycle marketing is a marketing strategy that focuses o...
Mehr erfahrenCustomer Lifetime Value
What is customer lifetime value? Customer lifetime value (CLV) is a metric that estimates the total amoun...
Mehr erfahrenCustomer Loyalty
What is customer loyalty? Customer loyalty is the long-term commitment of customers to continually purcha...
Mehr erfahrenCustomer Obsession
What is customer obsession? Customer obsession is a business mindset focused on putting the customer at t...
Mehr erfahrenCustomer Onboarding
What is customer onboarding? Customer onboarding is the process of introducing a new customer to your bra...
Mehr erfahrenCustomer Retention
What is customer retention? Customer retention focuses on providing quality customer service, encouraging...
Mehr erfahrenCustomer Segmentation
What is segmentation? Segmentation is the process of breaking down a market into manageable, distinct gro...
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Data Silo
What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in iso...
Mehr erfahrenDeep Learning
What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks...
Mehr erfahrenDeep Linking
What is deep linking? Deep linking is the practice of linking to a specific piece of content, located eit...
Mehr erfahrenDynamic Segmentation
What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividi...
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E-commerce Email Marketing
What is e-commerce email marketing? E-commerce email marketing is a form of digital marketing that uses e...
Mehr erfahrenE-commerce Marketing
What is e-commerce marketing? E-commerce marketing is the process of driving traffic to an online busines...
Mehr erfahrenEmail Automation
What is email automation? Email automation is a process of automatically sending emails in response to ce...
Mehr erfahrenEmail Automation Strategy
What is an email automation strategy? An email automation strategy is a marketing technique built around...
Mehr erfahrenEmail Deliverability
What is email deliverability? Email deliverability is the process of ensuring that emails sent from an em...
Mehr erfahrenM
Marketing Automation
What is marketing automation? Marketing automation is the process of leveraging technology automate, opti...
Mehr erfahrenMarketing Campaign
What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service,...
Mehr erfahrenMobile In-App
What is mobile in-app? Mobile in-app is a form of mobile marketing that uses overlay, in-line, or inbox m...
Mehr erfahrenMobile Marketing
What is mobile marketing? Mobile marketing is a type of digital marketing that involves creating and deli...
Mehr erfahrenMobile Marketing Automation
What is mobile marketing automation? Mobile marketing automation is the use of technology such as Custome...
Mehr erfahrenMulti-Channel
What is multi-channel? “Multi-channel” is an approach to marketing that engages customers across multiple...
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Personalization
What is personalization? Personalization in the context of marketing is the process of tailoring content...
Mehr erfahrenPersonalized Marketing
What is personalized marketing? Personalized marketing allows marketers to create customized messages for...
Mehr erfahrenPoint Of Sale
What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retai...
Mehr erfahrenPost-Purchase Upsell
What is a post-purchase upsell? A post-purchase upsell is a marketing tactic where a business offers cust...
Mehr erfahrenPredictive Analytics
What is predictive analytics? Predictive analytics is a form of data analysis that uses statistical model...
Mehr erfahrenPredictive Intelligence
What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine lear...
Mehr erfahrenPredictive Segmentation
What is predictive segmentation? Predictive segmentation is a platform capability used to predict the fut...
Mehr erfahrenProgressive Profiling
What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and comp...
Mehr erfahrenPurchase Frequency
What is purchase frequency? Purchase frequency is the average rate at which customers buy products from a...
Mehr erfahrenPush Messaging
What is push messaging? Push messaging is a form of communication used by marketers to send targeted, tim...
Mehr erfahrenPush Notifications
What are push notifications? A push notification is an effective tool for marketers to engage audiences w...
Mehr erfahrenR
Relationship Marketing
What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term c...
Mehr erfahrenRepeat Customer
What is a repeat customer? A repeat customer is someone who has made multiple purchases from the same com...
Mehr erfahrenRepeat Purchase
What is a repeat purchase? Repeat purchase is the act of making multiple purchases from the same brand. I...
Mehr erfahrenRetail Email Automation
What is retail email automation? Retail email automation is a marketing strategy that uses automated emai...
Mehr erfahrenRetargeting
What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand i...
Mehr erfahrenRetention
What is retention? Retention in marketing is the process of converting a single-time customer into a retu...
Mehr erfahrenRetention in E-Commerce
What is retention in e-commerce? Retention in e-commerce refers to a brand’s ability to retain customers...
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Tech Stack
What is a tech stack? A tech stack is a combination of tools, software, and technologies used by a compan...
Mehr erfahrenTiered Loyalty Program
What is a tiered loyalty program? A tiered loyalty program is a rewards system that assigns customers dif...
Mehr erfahrenTransactional Messaging
What is transactional messaging? Transactional messaging is a type of automated communication typically d...
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Web Channel
What is a web channel? Web channels are used by marketers to display personalised content on their websit...
Mehr erfahrenWeb Messaging
What is web messaging? Web messaging refers to a variety of messages that users receive via a brand’s web...
Mehr erfahrenWebhooks
What are webhooks? A webhook is an automated message sent from an application when a specific event occur...
Mehr erfahrenWhite Label
What is white labeling? White labeling is a process where one business — “Business A” — produces a produc...
Mehr erfahrenWin Back
What is win back? “Win back” is a marketing strategy used to re-engage and reactivate customers who have...
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