Vienna, AT – August 24, 2016 – SAP Emarsys, the leading provider of cloud marketing software for B2C companies, announced today that it has partnered with Antavo, a UK-based company that has developed a SaaS solution for gamified e-commerce reward programs. This partnership provides SAP Emarsys B2C Marketing Cloud e-commerce customers loyalty programs based on rewarding behaviors and engagement — another powerful step in customer retention and increasing customer lifetime value.

As most loyalty programs are transactional, using a spend-a-dollar, earn-a-point approach, SAP Emarsys chose Antavo because the company instead rewards behaviors and engagements. With e-commerce customers, this includes purchases, friend referrals, social sharing, content consumption, and contest entries, among other behaviors and engagements.

With this partnership, SAP Emarsys clients in the United Kingdom, United States, Canada, and

Ireland can now take advantage of Antavo’s loyalty programs within their online stores, to increase repeat purchases and customer lifetime value.

SAP Emarsys also chose Antavo based on three key differentiators of the company’s loyalty programs:

  1. Easy set up.
  2. Loyalty programs run automatically. Beyond customization, marketing professionals simply see immediate results on the dashboard or via email reports.
  3. Antavo provides a dedicated account manager for each client, who helps with loyalty program management and making adjustments as their business needs change.

“We’re really looking forward to a strong, long-term relationship with SAP Emarsys, because together we provide an all-around automated solution that builds customer retention and increases sales results,” said Andras Bencsik, Co-Founder and COO, Antavo.

“We are excited to welcome Antavo as our first customer loyalty partner. This is indicative of the commitment we have to customer retention,” said Adi Topaz, Business Unit Manager, SAP Emarsys. “Antavo’s unique approach to customer loyalty has proven success, and we feel that they will make a significant difference to our e-commerce clients.”

To obtain this loyalty program integration with Antavo, email connect@emarsystest.com.