Power to the Marketer

SAP Engagement Cloud is purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes.

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Recognised 2026
Industry Leader by Gartner

Recognised Market Leader

Our strongest positioning to date in the 2025 Gartner Magic Quadrant for Personalization Engines reflects our vision, execution, and commitment to helping brands deliver intelligent, scalable, and impactful customer experiences.

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The SAP Engagement Cloud Customer Engagement Platform trusted by leading brands and innovative marketers across the globe

The SAP Engagement Cloud built to accelerate business outcomes

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SAP Engagement Cloud is named a leader again

For the sixth consecutive year, SAP is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines.

IDC MarketScape

Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment

Hear it from our customers

Customer stories

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Personalize omnichannel engagement to build loyalty and
grow customer lifetime value