SAP Engagement Cloud

Power Unique Engagement

Deliver personalized, AI-driven engagement across every channel and touchpoint – driving loyalty, deeper relationships and growth.


SAP Emarsys is now SAP Engagement Cloud – Read the Blog

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Marketing teams are asked to understand the ever-evolving customer, and meet them where they are, with the content they need, when they need it most. With over a decade-long AI heritage, Emarsys is purpose-built for marketers to make personalized omnichannel customer experiences possible, and profitable, faster than ever before. Whether your goal is to execute simple single-channel campaigns, or create sophisticated omnichannel journeys at scale, we get it, and we know how to help marketers just like you. Emarsys empowers you to drive loyalty with built-in AI to personalize content across all of your channels, like displaying digital ads fueled by first-party data, or delivering emails through send time optimization, and reaching your on-the-go customers with mobile wallet. We help you understand your customers to drive profitable growth with AI-powered insights, and automate personalization across your entire business with a flexible ecosystem. It all starts with connected data and channels. Your tech stack is unique, just like your customers. Whether it's your customer data platform of choice, loyalty programs, or advocacy solutions, Emarsys helps you maximize the value of these tools by combining rich customer engagement data with built-in AI, honoring privacy and consent every step of the way. This means customers can reach your brand through any channel they prefer, wherever they want, and at the exact moment they choose. So you'll never miss a chance to build loyal, lasting relationships. When time is of the essence, and performance expectations are high, you need to make smart, informed decisions, fast. With AI-powered insights, get instant, complete visibility over everything, from database growth, to customer churn, and retention rate. Use intuitive dashboards to help you understand which customer lifecycle stages will drive the best current or future revenue, and measure the overall impact they have on your business. Start by identifying a priority customer segment, using AI, to reach customers who are more likely to convert. Then, effortlessly bring consistent personalization into all of your channels and build more meaningful campaigns at scale. Quickly locate the most suitable products, and create a winning subject line or preview text, powered by generative AI, in seconds. When it comes to measuring audience performance, we give you the insights to meet your customers where they are, with the channels, content, and campaigns that matter most. To meet and exceed growing customer expectations, you need a flexible platform that makes it easy to accelerate campaign execution. Start by onboarding your data and channels quickly with an open, agile platform, backed by scalable cloud infrastructure, to support high-volume sending, complex global teams, in any language, and help you keep a pulse on your efforts to encourage more in-store customers to continue shopping online, extending your reach through AI-powered personalization at scale, highlighting marketing's impact on critical KPIs for growth. See how Emarsys drives innovation, with technology and expert solution partners, to unlock additional value, revenue streams, and scalability. Working with clients from all across the globe, we know what it takes to give you a competitive edge and drive true customer loyalty through AI-powered omnichannel personalization. Schedule a one-on-one with one of our experts today, and learn how Emarsys brings more power to marketers.