Omnichannel Marketing Automation Platform
Launch integrated campaigns across channels with speed and agility
From simple campaigns to sophisticated customer journeys, SAP Emarsys empowers marketers with automations that significantly improve time to value.
Easily deploy integrated campaigns with our omnichannel marketing automation platform
Executing omnichannel campaigns, without extensive services engagement and IT resources, is difficult. The SAP Emarsys omnichannel marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.
Use customer data and AI to power personalized, cross-channel campaigns
Seamlessly connect & automate multiple marketing channels
Deploy best practice, out-the-box automations to help you hit revenue targets
Measure campaign performance across channels with purpose-built dashboards and reports
Unlock agile marketing automation
Rapidly launch personalized cross-channel campaigns using engagement and purchase data. Adapt your approach with agility based on testing, intelligent insights or real-time signals to deliver optimal customer experiences.
Orchestrate omnichannel campaigns at scale
With SAP Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
In marketing, timing is everything. SAP Emarsys helps you identify the critical moments in your customer’s journey and respond with the right message. In just a few clicks SAP Emarsys lets you deploy a range of automations that trigger everything from abandoned cart to back in stock notifications, to win back and upsell campaigns in real-time.
Deliver next-level automation through our technology integrations
SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Orchestrer des parcours client omnicanaux
Dans cette vidéo explicative, vous découvrirez l'approche de Gibson en matière de personnalisation, d'optimisation des parcours clients et de fidélisation durable des clients
Hear it from our customers
Customer stories
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
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Marketing IA
Accédez à des processus, des outils et des fonctionnalités de produits optimisés par l'IA qui vous permettent de prédire, d'automatiser et de personnaliser chaque interaction avec le client.
Personnalisation
Enrichissez les données et les segments clients avec des informations basées sur l'IA et transformez ces informations en actions en les personnalisant sur tous vos canaux.
Données clients
Rassemblez plusieurs sources de données de votre entreprise et activez-les sur tous les canaux - en personnalisant chaque interaction.
Automatisation marketing
Exécutez des campagnes simples et monocanales ou créez des parcours complexes et cross-canaux à grande échelle.
Marketing omnicanal
Diffusez des messages cohérents et pertinents sur les canaux email, web, mobile, publicitaire et autres, afin d'engager les clients là où ils se trouvent.
Fidélisation de la clientèle
Engagez activement vos clients et fidélisez-les à votre marque à chaque interaction grâce à la solution de fidélité native de SAP Emarsys.
Stratégies et tactiques
Exécutez votre stratégie à l'aide de tactiques pré-établies - meilleures pratiques, parcours entièrement personnalisables construits au sein de la plateforme - qui sont prêtes à être déployées.
Reporting et analyses
Utilisez l'IA pour prédire les performances de vos campagnes, mesurer les résultats clients et optimiser l'engagement sur tous les canaux.
Intégrations technologiques
Découvrez comment SAP Emarsys s'associe à des partenaires technologiques et à des experts en solutions pour débloquer toujours plus de flux de revenus, de possibilités d'évolution et d'innovation.
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