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Key Global Findings
In this report, we dive into what’s changing in marketing, how shoppers are getting savvy with AI, and what they really think about it. We’ve also thrown in some juicy year-over-year comparisons from 2024, plus regional breakdowns that show where things are heating up.
Here are just a few gems we uncovered:
- 92% of marketers now use AI – and 64% are doubling down to boost engagement.
- 55% of consumers shop in-store, 54% via online marketplaces – it’s a hybrid world.
- Only 29% of consumers feel brands offer fair value for their data.
- AI makes shopping easier (55%) and faster (53%) for consumers.
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“Mobile is the one channel that’s always with the customer, so it’s an important part of our omnichannel mix. Mobile Wallet in particular allows us to reach customers anywhere they’re at, which unlocks a whole new set of use cases to better connect our digital and in-store experiences.”
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