Personalization Playbook
Uniting Shopper Marketing, Retail Media & First-Party Data
Actionable use cases for omnichannel engagement
About the Playbook
The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.What’s Inside
Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:- Encourage unsubscribed database to resubscribe
- Create an omnichannel progressive profiling opt-in experience
- Launch a new product offering
- Deliver time-sensitive messages when a product is back in stock
- Convert abandoned cart shoppers on your mobile app
- Reactivate inactive loyalty program members
- Drive leads from online to in-store for first purchase
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