#1 gamification Marketing Platform Scratcher
Scratcher is the leading no-code gamification platform, offering 100+ formats to help marketers launch interactive experiences that boost engagement and drive conversions.
About Scratcher
Scratcher is a no-code gamification marketing platform that helps brands engage audiences, collect valuable zero-party data, and boost conversions. With 100+ customizable game formats and built-in tools for email, analytics, and prize management, marketers can launch interactive campaigns in minutes—no dev needed.
Location
Rovsingsgade 68 – 2100 Copenhagen – Denmark
Scratcher and SAP Engagement Cloud
Scratcher integrates seamlessly with SAP Engagement Cloud, allowing you to sync zero- and first-party data from gamified experiences directly into your customer engagement platform. Use Scratcher campaigns to capture leads, preferences, and behaviors—then trigger personalized emails, segments, and automations in SAP Engagement Cloud to boost retention and conversions.
Scratcher will be able to:
● Select the SAP Engagement Cloud list where your data should appear.
● Map data fields easily between Scratcher and SAP Engagement Cloud.
● Automatically send IP address, created date, source, and campaign name.
● Continuously create or update participants in SAP Engagement Cloud.
● View participant status in SAP Engagement Cloud—new lead or existing contact.
Key Integration Capabilities
Gamified pop-up
Turn traffic into action with interactive pop-ups like Mystery Box. Surprise visitors, collect leads, and drive conversions on the spot.
Management System
Set up, assign, and distribute digital or physical rewards automatically. Keep full control over limits, probabilities, and fulfillment.
Wallet
Give users a personal wallet to collect, track, and redeem prizes across campaigns—great for loyalty, return visits, and upselling.
Email Management System
Send branded emails based on game behavior. Thank players, deliver rewards, or nurture leads—without switching platforms.
Analytics
See how your campaigns perform with dashboards showing impressions, interactions, conversions, and custom data points.
Workplace
Create shared workspaces with roles and permissions. Invite team members, agencies, or clients to build, review, and launch campaigns together.
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