Anaphora
Anaphora helps enterprise and local marketing teams move faster, stay on-brand, and get more out of SAP Emarsys. From consistent content creation to streamlined event execution, Anaphora extends the Emarsys platform with purpose-built tools that unlock local activation, ensure automatic brand compliance, and drive multichannel engagement with ease.
About Anaphora
Content Studio is a cutting-edge content creation tool designed for elevated customer experiences that seamlessly blends ease of use, brand consistency, wide distribution capabilities, multichannel engagement, and robust integrations with SAP Emarsys. Content Studio is a tool that empowers you to deliver impactful, consistent, and seamlessly integrated campaigns. A partner that is a member of SAP’s curated startup ecosystem.
This also includes the event management platform for premium brands that ensures brand consistency while simplifying event creation, registration, and follow-ups. Automated workflows and SAP Emarsys integration enhance efficiency, reduce costs, and deliver agency-level quality for optimized customer engagement. A partner that is a member of SAP’s curated startup ecosystem.
Categories
Data Enrichment
Location
Sweden • USA • Germany
Anaphora strengthens SAP Emarsys by giving marketers at every level access to user-friendly tools that make content and event execution faster and automatically on-brand. The integration ensures campaigns can be created and localized without compromising compliance or creative standards.
By simplifying execution, enforcing brand consistency, and empowering non-technical users, Anaphora makes Emarsys even more accessible across the organization. Local teams can activate campaigns with confidence, while central teams gain visibility and control.
Together, Anaphora and SAP Emarsys enable global brands to deliver personalized, brand-safe experiences across regions with greater speed, quality, and operational efficiency.
Key Integration Capabilities
Maximize efficiency with a structured event workflow
Provide an end-to-end solution for event execution, covering invitations, registrations, check-ins, and post-event follow-ups—all in a single, streamlined platform.
Capture customer insights and automate follow-ups
Leverage SAP Emarsys integration to automatically sync guest responses, attendance data, and post-event engagement into customer profiles for smarter, data-driven marketing.
Always communicate with bulletproof CI
Empower users with creative freedom and, at the same time, always ensure that users automatically follow the brand guidelines. Users can easily create email templates with simple Drag-and-Drop features of modules with automatic handling of margins, alignment of elements, sizes, colors, and fonts.
Leverage your communication and brand experience with advanced integrations
Offering seamless integrations with industry leaders like SAP and Emarsys. Content Studio is an all-in-one solution for effortless content creation, distribution, and multichannel engagement that amplifies brand equity.
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