SAP Emarsys Product Hub
Explore 50+ walkthroughs, feature deep-dives, and real-world use cases that show how SAP Emarsys powers sophisticated omnichannel marketing.
Product Capabilities
3 min demo
Take a 3-minute tour of SAP Emarsys and see how it powers omnichannel personalization, boosts loyalty with AI, delivers real-time insights, and speeds up campaigns with a flexible, scalable platform.
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Customer Loyalty
Discover how SAP Emarsys helps brands integrate seamless loyalty into omnichannel campaigns with personalized rewards, tailored journeys, and data-driven insights for long-term success.
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Mobile Wallet
Engage customers on-the-go, no app needed. SAP Emarsys Mobile Wallet connects in-store and online experiences, transforming your engagement strategy with seamless, omnichannel interactions.
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Omnichannel Marketing
In this video we showcase how SAP Emarsys helps marketers connect data and channels to deliver seamless, personalized experiences across email, web, mobile, ads, in-store and more.
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AI Marketing
Boost marketing creativity and efficiency with predictive insights, AI-driven segments, generative AI, and personalized recommendations to scale omnichannel engagement.
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Consumer Products
SAP Emarsys helps consumer products marketers meet rising expectations with AI-powered marketing, connecting data, personalizing omnichannel experiences, and driving loyalty at scale.
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Sports and Entertainment
See how SAP Emarsys helps sports and entertainment marketers boost ticket sales, personalize fan journeys, and create omnichannel campaigns that build lasting loyalty before, during, and after events.
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SAP Emarsys Digital Ads Paid Social Omnichannel Marketing
Discover how to boost reach and ROI with SAP Emarsys Digital Ads. Learn to sync data, target new audiences, and run high-performing campaigns across TikTok, Facebook, Google, and more.
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Mobile Engage: Push Messaging
Set up and send impactful push notifications with SAP Emarsys Mobile Engage—reach users across devices, re-engage inactive customers, and integrate push into your automation strategy.
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Mobile Engage: In-App Inbox
Emarsys Mobile Engage Inbox boosts app engagement with targeted, non-intrusive messages—no opt-in needed. Learn to create, customize, and automate campaigns that drive action.
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Mobile Engage: In-App Messaging
Turn your mobile app into a high-impact engagement channel with SAP Emarsys In-App Messaging. Deliver targeted, timely messages that drive action, boost conversions, and enhance the user journey.
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Loyalty Programs with SAP Emarsys
Build stronger customer connections with SAP Emarsys Loyalty. This video walks you through key features, terms, and real-world use cases to help you drive engagement and maximize lifetime value.
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Web Push: Driving Desktop & Mobile Engagement
Reach customers beyond your website with SAP Emarsys Web Push. find out how to create personalized, automated campaigns that drive action—even when users aren’t actively browsing.
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Visual Content Editor: Building Personalized Email Campaigns
Create impactful, personalized emails with ease using the SAP Emarsys Visual Content Editor. From template setup to advanced customization and performance tracking, this hands-on walkthrough has you covered.
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Visual Content Editor (Advanced): Building Personalized Emails
Level up your email strategy with advanced features in the SAP Emarsys Visual Content Editor. This guided session covers triggered emails, template customization, product recommendations, and performance tracking.
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Email: Create Emails Using Your Own HTML
Build fully custom emails in SAP Emarsys using your own HTML. Follow a password reset example as you learn to code, test, personalize, and track emails with precision and control.
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Predict: Product Recommendations for Email
Personalize your email campaigns with product recommendations using SAP Emarsys Predict. Learn how to set them up, customize content, and track performance to drive relevance and results.
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Predict: Product Recommendations for Web
Boost on-site conversions with personalized product recommendations using SAP Emarsys Predict. Learn to implement web widgets, track performance, and deliver consistent, omnichannel experiences.
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Mobile Wallet: Engage Mobile Customers Anywhere
Drive real-world engagement with SAP Emarsys Mobile Wallet by setting up personalized campaigns using digital passes like vouchers, coupons, and loyalty cards—easily configured and fully trackable across Apple and Google Wallets.
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Smart Insight: Revenue Impact, Data Quality & Settings, Store Reporting
Get a closer look at the Smart Insight Revenue Impact module in SAP Emarsys—track revenue sources, monitor data quality, and use store reports to uncover performance insights that drive smarter decisions.
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Smart Insight: Lead Lifecycle & Product Affinity Analytics
Uncover powerful insights with Smart Insight’s Lead Lifecycle and Product Affinity features—track buyer behavior, manage lead stages, and target campaigns based on evolving product preferences.
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Smart Insight: CLTV with the Customer Lifecycle Dashboard
Uncover powerful insights with Smart Insight’s Lead Lifecycle and Product Affinity features—track buyer behavior, manage lead stages, and target campaigns based on evolving product preferences.
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Web Channel: Display Personalized Content on Your Website
Put your website to work with Web Channel in SAP Emarsys—deliver personalized, data-driven content through targeted web campaigns, custom content blocks, and real-time performance tracking.
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How to Create & Manage SAP Emarsys Forms
Strengthen your data strategy with SAP Emarsys Forms—build and manage forms to capture high-quality customer data, embed them into web campaigns, and protect submissions with reCAPTCHA.
Play nowProduct Updates
Product Release 2025 Q2: Omnichannel & AI Innovations
Explore the latest SAP Emarsys innovations in AI, analytics, and cross-channel marketing—from WhatsApp and Mobile Wallet updates to Predict in VCE, Microsoft Ads, and powerful new reporting tools.
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Product Release Q2 2025 - Platform Extensibility & Scale
Explore Q2 updates to SAP Emarsys: smarter data sync, event segmentation, streaming APIs, SSO upgrades, and Traditional Chinese support – designed to scale personalization and streamline operations.
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Product Release 2025 Q1: Extensible, Scalable Platform
Boost reach with new ad integrations, power real-time engagement in-store, enhance B2B segmentation, and streamline content and support workflows.
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Product Release 2025 Q1 Intelligent Omnichannel Innovations
Part 2 of the Q1 2025 release dives into smarter AI, deeper analytics, and expanded omnichannel tools in SAP Emarsys—giving you new ways to personalize, automate, and scale with precision.
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November 2024 Product Update Part 1: Intelligent Omnichannel Innovations
Find out how to target key accounts on LinkedIn, personalize in-app messaging, launch rich WhatsApp and MMS campaigns, and access deeper analytics.
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November 2024 Product Update Part 2: Extensible, Scalable Platform Updates
This product update covers enhanced direct mail tactics, powerful data integrations, multi-currency support, and smarter asset management to scale your omnichannel marketing.
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August 2024 Product Update Part 1: Intelligent Omnichannel Innovations
Unlock smarter automation, AI-powered tools, enhanced analytics, and unified dashboards to streamline execution and boost campaign impact.
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August 2024 Product Update Part 2: Extensible, Scalable Platform Upgrades
Part 2 of the August 2024 SAP Emarsys release showcases new loyalty and travel tactics, smarter data filtering, streamlined sales data onboarding, and enhanced asset management to drive scalable marketing success.
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June 2024 SAP Emarsys Product Update Part 1: Omnichannel Excellence
Tune into the June 2024 SAP Emarsys release, packed with updates to boost your omnichannel strategy—from WhatsApp conversational messaging and LinkedIn Ads integration to reusable content blocks and smarter web push features.
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June 2024 Product Update Part 2: Marketer Intelligence
It’s all about AI-driven content tools, enhanced analytics, improving email performance with AI-generated subject lines, gaining deeper insights across channels, and previewing the new unified reporting dashboard in part 2 of the June release.
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June 2024 Product Update Part 3: Extensible, Composable Platform
Explore our enhanced APIs, deeper CDP integrations, and smarter account engagement tools to support scalable, data-driven marketing in part 3 of our June release.
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June 2024 Product Update Part 4: Enterprise-Grade & Cloud Scale
Explore enterprise-grade updates including cloud-native data processing, smarter content distribution, and enhanced admin tools that boost efficiency and scale across teams.
Play nowUse Cases
How to Drive Acquisition and Conversion through Web Channels
Learn how to turn your website into a high-impact engagement channel. This session explores web channel strategies for acquisition, conversion, and personalization—plus real-world use cases and tools to get started fast.
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How to Drive Engagement and Revenue with Mobile Wallet
Explore the full potential of mobile marketing, from in-app messaging to mobile wallet vouchers. Learn how to connect mobile channels into your broader omnichannel strategy and deliver personalized, real-time experiences at scale.
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How to Use Your Website as a Transactional + Opt-in Channel
Your website isn’t just a storefront—it’s a powerful opt-in and transactional channel. In this session, we’ll share how to create seamless, personalized web experiences that drive loyalty, data collection, and revenue growth.
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How to Keep content fresh in your post purchase series
Learn how to turn one-time buyers into loyal customers with smart post-purchase content. Discover how timing, data, and automation keep messages fresh and relevant across the customer journey.
Play nowCustomer Stories
Wella Omnichannel Customer Journey
Discover how Wella Company connects with salons, stylists, and consumers using SAP Emarsys and SAP Commerce Cloud, blending AI-driven personalization, loyalty, and automation to boost revenue and engagement.
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Gibson Omnichannel Customer Journey
See how Gibson Guitars improved direct-to-consumer engagement with SAP Emarsys, connecting with fans of all levels through data-driven content and seamless omnichannel campaigns.
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How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships
Ferrara is winning hearts (and taste buds) with SAP Emarsys, see how they use data-driven marketing to reach new audiences, personalize campaigns, and grow brand love by 300% with sweet results.
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How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate
In this video San Jose Sharks show how they personalize fan experiences, streamline marketing, and drive a 30% revenue boost using AI-powered insights.
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How Aldo puts its best foot forward with a unified e-commerce system
Go behind the scenes with ALDO Group as VP Gregoire Baret shares how the brand brings customer-first fashion to life through connected commerce, powered by SAP for seamless, personalized experiences.
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How FC Bayern Is Scoring With Fan Experiences
FC Bayern takes fan engagement to the next level with SAP Emarsys. See how they use data to deliver personalized, omnichannel experiences that connect millions of global fans, on and off the pitch.
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Total Tools Unifies Data to Drive Omnichannel Experiences That Boost Loyalty
See how Total Tools boosted loyalty sign-ups by 200% and active customers by 30% using SAP Emarsys to unify data, personalize at scale, and deliver real-time, omnichannel customer experiences.
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Arezzo & Co Goes Global with SAP Emarsys
Arezzo & Co used SAP Emarsys to power global e-commerce growth, deepening customer connections, scaling engagement, and driving year-on-year revenue success across international markets.
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Pizza Hut's Digital Journey: Using Customer Relevancy to Slice Through the Noise
Pizza Hut shares how the brand is building a unified customer experience through smart digital transformation, prioritizing personalization, staying competitive, and making every marketing dollar count.
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How adidas Running Creates Personalized Experiences With Emarsys
Hear from Edit Dudás, Head of CRM at adidas Runtastic, as she explains how the SAP Emarsys Customer Engagement Platform enables her team to engage her app users across channels to keep them motivated.
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How Feel Good Contacts Drives Revenue with Omnichannel Experiences
Feel Good Contacts uses SAP Emarsys to power smarter personalization, boost retention, and increase average order value, driving growth through data, automation, and a seamless omnichannel experience.
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Replacements Uses Automation to Convert Customers at Scale
Replacements brought their personalized in-store experience online with SAP Emarsys, unlocking automation, real-time behavior tracking, and a 13.9% cart conversion rate, achieving 100% ROI in just weeks.
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How City Beach accelerated growth with the SAP Emarsys AI Retail Platform
City Beach unlocked true omnichannel success with SAP Emarsys, integrating loyalty, POS, and customer data to deliver hyper-personalized experiences that boost loyalty across every touchpoint.
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CUE Clothing Bridges the Gap Between Physical and Digital with Omnichannel Marketing
CUE Clothing’s “Commerce Anywhere” vision bridges physical and digital retail. See how they use SAP Emarsys to power seamless, personalized experiences across every channel, online and in-store.
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Driving Revenue Growth with the SAP Emarsys Loyalty Program
Contorion partnered with SAP Emarsys to launch a personalized loyalty program, driving a 62% boost in repeat purchases, 34% higher conversion, and 12.7% lift in average order value in just one month.
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How BrandAlley Uses AI to Revolutionize Customer Engagement
BrandAlley uses AI to power precise, personalized marketing, driving a 10% increase in average basket value for first-time buyers and a 24% boost in conversions in their churn prevention program.
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How Party Delights Masters Personalized Recommendations at Scale
Party Delights turned to SAP Emarsys to deliver truly personalized product recommendations, boosting relevance across web and email by tailoring suggestions to each customer’s unique preferences.
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Fashion Forward: MyTheresa's Marketing Journey with SAP Emarsys
Mytheresa shares how it delivers premium, cross-channel experiences in 120+ countries using SAP Emarsys to connect marketing touchpoints and elevate luxury retail with consistency and personalization.
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