When it comes to how the United States treats Valentine’s Day, the old adage “you can’t buy love” may need further examination. That’s why Emarsys created this graphical representation of Valentine’s Day through the lens of customer data.

Let it serve as a reminder of the importance of capturing valuable consumer insights during the first major gift-giving holiday of the year, then be sure to use that data to retain customer love and loyalty long after all the candy hearts are gone.