Agenda
At NRF 2025

Freedom Furniture has recently undergone a significant online business model transformation resulting in its product catalog growing by 5x, with plans for further growth. Discover how Freedom Furniture is embracing AI and generative AI technologies to revamp product discovery, offering customers an intuitive, personalized, and engaging shopping experience.

Find out what regulations such as the EU AI Act, Digital Markets Act (MDA), Digital Services Act (DSA), and others mean for European retail business. Together with Stephan Tromp from the German Retail Federation, we’ll talk about regulations applying to European and German retail businesses, as well as AI’s significant role.

Essity AB has elevated the online shopping experience to better serve unique journeys for different brands. Explore how it developed a scalable and flexible template across different business models using the SAP Commerce Cloud solution, resulting in a streamlined process, smooth customer experiences, and a faster go-to-market strategy.

Join this fireside chat with Steve Paull, SVP of enterprise applications at Victoria’s Secret, and KPMG. Steve will share how Victoria’s Secret’s approach evolved from a simple tech upgrade to a comprehensive business transformation, the importance of building a credible value case to secure buy-in and adoption, and how the company is now poised for success.

Discover how Ulta Beauty, the largest U.S. beauty retailer, and leading brands are embracing innovative business models to expand into new markets, channels, and product categories seamlessly. By leveraging advanced technology platforms integrated with AI, retailers can streamline operations, reduce complexity, and rapidly transform insights into actionable strategies for growth.

Molton Brown Limited, a British icon founded in 1971, sought to enhance its omnichannel shopping experience while preserving its legacy of craftsmanship. Learn how Molton Brown improved personalization, payment flexibility, and customer satisfaction by adopting SAP Customer Experience solutions.

Employees play a crucial role in customer service. Most technology cannot handle the complexity of B2B sales, which require smooth customer interactions, follow-ups, and complex payments. Learn how SAP S/4HANA along with DataXstream’s robust OMS+ platform enabled The Tile Shop to simplify its complex sales processes and deliver a cohesive customer experience.

Anna Cole, director of global digital operations, reveals Carhartt’s journey that streamlined business processes to reach global markets faster by transforming product data into a smooth customer experience across channels. Find out how Carhartt leveraged SAP ERP, SAP Commerce, and inriver’s composable product information management software.

Learn how Dyson drives improved conversion rates and a better customer experience by embracing a holistic product discovery strategy that includes search and guided selling. Our panelists will discuss how a composable architecture enables Dyson to adopt the ideal technologies to achieve its desired business outcomes.