Nrf25 Agenda Hero

Agenda
At NRF 2025

January 12

Sunday

11:00am ET - Booth 4323

How Freedom Furniture is transforming online experiences with AI

Freedom Furniture has recently undergone a significant online business model transformation resulting in its product catalog growing by 5x, with plans for further growth. Discover how Freedom Furniture is embracing AI and generative AI technologies to revamp product discovery, offering customers an intuitive, personalized, and engaging shopping experience.
Speakers Paulamitchell
Paula Mitchell
Digital General Manager
Speakers Johngrosshans
John Grosshans
CRO
3:15pm ET - Booth 4323

Regulatory impact on retail business in Europe and German

Find out what regulations such as the EU AI Act, Digital Markets Act (MDA), Digital Services Act (DSA), and others mean for European retail business. Together with Stephan Tromp from the German Retail Federation, we’ll talk about regulations applying to European and German retail businesses, as well as AI’s significant role.
Speakers Stephantromp
Stephan Tromp
Deputy General Manager
Speakers Stefanbinkowski
Stefan Binkowski
VP Retail & Wholesale Advisory

January 13

Monday

10:30am ET - Booth 4323

Creating an adaptable and scalable world-class commerce experience

Essity AB has elevated the online shopping experience to better serve unique journeys for different brands. Explore how it developed a scalable and flexible template across different business models using the SAP Commerce Cloud solution, resulting in a streamlined process, smooth customer experiences, and a faster go-to-market strategy.

Speakers Danieletedesco
Dan Tedesco
eCommerce Global Process Owner
11:00am ET - Booth 4323

The secret behind Victoria’s Secret’s transformation

Join this fireside chat with Steve Paull, SVP of enterprise applications at Victoria’s Secret, and KPMG. Steve will share how Victoria’s Secret's approach evolved from a simple tech upgrade to a comprehensive business transformation, the importance of building a credible value case to secure buy-in and adoption, and how the company is now poised for success.
Speakers Stevepaull
Steve Paull
SVP, Enterprise Applications
Speakers Michaelunger
Mike Unger
Managing Director
11:45am ET - Expo, Level 3, Expo Stage 4

NRF - Big Ideas Session - Unlocking New Paths to Growth with Ulta Beauty

Discover how Ulta Beauty, the largest U.S. beauty retailer, and leading brands are embracing innovative business models to expand into new markets, channels, and product categories seamlessly. By leveraging advanced technology platforms integrated with AI, retailers can streamline operations, reduce complexity, and rapidly transform insights into actionable strategies for growth.
Speakers Mikemaresca
Mike Maresca
Chief Technology and Information Officer
1:00pm ET - Booth 4323

Transforming luxury: Molton Brown's journey to omnichannel excellence

Molton Brown Limited, a British icon founded in 1971, sought to enhance its omnichannel shopping experience while preserving its legacy of craftsmanship. Learn how Molton Brown improved personalization, payment flexibility, and customer satisfaction by adopting SAP Customer Experience solutions.
Speakers Nareshkrishnamurthy
Naresh Krishnamurthy
Senior Manager - Business Transformation
4:00pm ET - Booth 4323

Strategies to bridge the customer experience gap

Employees play a crucial role in customer service. Most technology cannot handle the complexity of B2B sales, which require smooth customer interactions, follow-ups, and complex payments. Learn how SAP S/4HANA along with DataXstream’s robust OMS+ platform enabled The Tile Shop to simplify its complex sales processes and deliver a cohesive customer experience.
Speakers Christopherdavis
Christopher Davis
CIO
Speakers Timothyyates
Tim Yates
CEO

January 14

Tuesday

11:00am ET - Booth 4323

How Carhartt transforms product data into a seamless customer experience

Anna Cole, director of global digital operations, reveals Carhartt’s journey that streamlined business processes to reach global markets faster by transforming product data into a smooth customer experience across channels. Find out how Carhartt leveraged SAP ERP, SAP Commerce, and inriver’s composable product information management software.
Speakers Annacole
Anna Cole
Digital Operations
11:30am ET - Booth 4323

Optimizing e-commerce experiences through end-to-end product discovery

Learn how Dyson drives improved conversion rates and a better customer experience by embracing a holistic product discovery strategy that includes search and guided selling. Our panelists will discuss how a composable architecture enables Dyson to adopt the ideal technologies to achieve its desired business outcomes.
Speakers Stuartfrelick
Stuart Frelick
Head of Global Retail

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