London

Brands must strike a delicate balance between tradition and transformation, preserving their rich heritage but also pushing the boundaries of creativity and innovation to appeal to new generations. In this session, we’ll examine the changing role of the British high street and explore how to remain competitive in a saturated market through collaborations, a broader product mix, new channels and exceptional brand moments.

Faced with the intense pressure of budget constraints, macroeconomic challenges, weakened consumer spending and technological complexity, brand leaders must balance short-term agility and innovation with long-term vision. In this session, we’ll explore how brands are using data insights and connected campaigns to build communities, cultivate loyalty and transform their businesses in this competitive market.

From design inspiration to enhanced productivity, artificial intelligence is a powerful weapon for brand leaders. However, its vast possibilities can be overwhelming, making it difficult to know what to prioritise. This session will unpack the role of AI in serving customers and democratising creativity, alongside the impact of increased global regulation on brand marketing.

With research showing that more than half of UK consumers have cut non-essential spend in 2024, building customer loyalty has never been more critical. In this final keynote interview, a leading brand reveals how to build a customer-obsessed culture and the transformative power of omnichannel marketing on performance and profitability.