SAP Emarsys Festival 2025
Available now on demand!
Personalization Masterclass - April
Powering Personalized Brand Moments and Customer Experiences with SAP Emarsys
This session showcases what sophisticated personalization looks like in the real world and how it impacts customer experience.
Luxury in Motion: How Molton Brown Elevates Omnichannel Engagement
Molton Brown shares how the brand balances heritage with enhanced experiences, uses AI to scale and builds a connected tech stack.
From Riffs to Revenue: How Gibson Scaled DTC While Amplifying Partnerships
Gibson shares how they built a DTC strategy, drove persona-led omnichannel personalization, and connected in-store and online journeys.
Blending Creativity & Innovation: How Pernod Ricard and Meta Mix Bold Strategy with Flawless Execution
Pernod Ricard and Meta discuss bringing creative ideas to life at scale and share behind-the-scenes insights from two Pernod Ricard x Meta campaigns.
The Next Era of Consumer Engagement: Uniting Shopper Marketing, Retail Media & First-Party Data
In this panel, the hosts of The CPG Guys and The FMCG Guys moderate a conversation with leading brands about omnichannel growth strategies.
Personalization Transformation: Lessons from Puma, Pizza Hut and AO
Hear real-world success stories from Puma, Pizza Hut, and AO, that reveal how these brands achieved ambitious transformation goals.
From Big Ideas to Big Wins: Bringing Masterclass Insights to Life with DMi Partners
Brian Mckenna (DMi Partners) shares how to bring the strategies and tactics shared throughout the Masterclass to life using SAP Emarsys.