Glazing the Path to Success: The Krispy Kreme Omnichannel Journey to Delight Customers

About This Webinar:

An engaging 45-minute webinar featuring a conversation with Carolina Figueiredo and Vaibhav Suri from Krispy Kreme, the ‘Original Glazed Doughnuts’ and Samyin Mequillet, SAP Emarsys Strategic Services and Services Sales Director – APJ & GC.

This session explores Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results.

• Discover the challenges they faced.
• Hear about their tangible benefits and measurable success.
• Gain insights into the most valuable SAP Emarsys features used.
• Learn how they leveraged SAP Emarsys for marketing automation and personalisation.