Glazing the Path to Success: The Krispy Kreme Omnichannel Journey to Delight Customers

Available On Demand | 45 minutes

Watch it now

About This Webinar:

An engaging 45-minute webinar featuring a conversation with Carolina Figueiredo and Vaibhav Suri from Krispy Kreme, the ‘Original Glazed Doughnuts’ and Samyin Mequillet, SAP Emarsys Strategic Services and Services Sales Director – APJ & GC.

This session explores Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results.

  • Discover the challenges they faced.
  • Hear about their tangible benefits and measurable success.
  • Gain insights into the most valuable SAP Emarsys features used.
  • Learn how they leveraged SAP Emarsys for marketing automation and personalisation.
Speaker 1

Carolina Figuereido

eCommerce & Digital
Solutions Manager

Speaker 2

Vaibhav Suri

eCommerce Marketing
Executive

Festival Speakers

Samyin Mequillet

Strategic Services and
Services Sales Director

OUR CUSTOMERS

Huel logo PUMA logo Levi’s logo Pizza Hut logo Wella logo Home Depot logo