Glazing the Path to Success: The Krispy Kreme Omnichannel Journey to Delight Customers

Available On Demand | 45 minutes

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About This Webinar:

An engaging 45-minute webinar featuring a conversation with Carolina Figueiredo and Vaibhav Suri from Krispy Kreme, the ‘Original Glazed Doughnuts’ and Samyin Mequillet, SAP Emarsys Strategic Services and Services Sales Director – APJ & GC.

This session explores Krispy Kreme’s omnichannel journey to overcome marketing challenges, enhance customer engagement, and drive significant business results.

  • Discover the challenges they faced.
  • Hear about their tangible benefits and measurable success.
  • Gain insights into the most valuable SAP Emarsys features used.
  • Learn how they leveraged SAP Emarsys for marketing automation and personalisation.
Success Story Krispy Kreme Quote Carolina Figuereido

Carolina Figuereido

eCommerce & Digital
Solutions Manager

Success Story Krispy Kreme Quote Vaibhav Suri

Vaibhav Suri

eCommerce Marketing
Executive

Samyin Mequillet Emarsys

Samyin Mequillet

Strategic Services and
Services Sales Director

OUR CUSTOMERS