A year of ideas, insights, and connections

Power unique engagement

At Engage with SAP, you’ll learn from influential voices and forward-thinking leaders who are reimagining how companies connect across marketing, commerce, service, IT, and customer experience. Discover how intelligent omnichannel orchestration and AI-driven decision-making help transform everyday interactions into meaningful moments that build trust, loyalty, and long-term growth.

Online event

Expert-led sessions from influencers and industry innovators, available to watch anywhere in the world.

Watch it now

In-person

Live, in-person experiences designed for bold conversations, shared learnings, and real connections.

Coming soon

Elevate

engagement

Learn how to deliver connected, human‑centered interactions across marketing, CX, commerce, and service so every moment feels personal and purposeful.

Enhance
experiences

See how cross‑company teams use AI, orchestration, and behavioral insight to design seamless customer journeys that build trust and strengthen emotional connection.

Grow loyalty
and value

Discover how unified data drives meaningful customer, shopper, and fan experiences that boost retention and increase customer lifetime value.

Highlights from last year…

Explore the brands and speakers who attended in 2025.

Engage with SAP
ONLINE

Watch it now