Omnichannel Marketing Automation Platform
Launch integrated campaigns across channels with speed and agility
From simple campaigns to sophisticated customer journeys, SAP Emarsys empowers marketers with automations that significantly improve time to value.
Easily deploy integrated campaigns with our omnichannel marketing automation platform
Executing omnichannel campaigns, without extensive services engagement and IT resources, is difficult. The SAP Emarsys omnichannel marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.
Use customer data and AI to power personalized, cross-channel campaigns
Seamlessly connect & automate multiple marketing channels
Deploy best practice, out-the-box automations to help you hit revenue targets
Measure campaign performance across channels with purpose-built dashboards and reports
Unlock agile marketing automation
Rapidly launch personalized cross-channel campaigns using engagement and purchase data. Adapt your approach with agility based on testing, intelligent insights or real-time signals to deliver optimal customer experiences.
Orchestrate omnichannel campaigns at scale
With SAP Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
In marketing, timing is everything. SAP Emarsys helps you identify the critical moments in your customer’s journey and respond with the right message. In just a few clicks SAP Emarsys lets you deploy a range of automations that trigger everything from abandoned cart to back in stock notifications, to win back and upsell campaigns in real-time.
Deliver next-level automation through our technology integrations
SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Omnichannel customer journeys erfolgreich orchestrieren
Dieses informative Video gewährt Ihnen Einblicke in Gibsons Ansatz bei der Personalisierung. Außerdem erfahren Sie, wie das Unternehmen Customer Journeys optimiert und bei seinen Kund*innen für lebenslange Treue sorgt.
Hear it from our customers
Customer stories
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
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AI-Marketing
Greifen Sie auf AI-gestützte Prozesse, Tools und Produktfunktionen zu, mit denen Sie jede Kund*inneninteraktion vorhersagen, automatisieren und personalisieren können.
Personalisierung
Optimieren Sie Ihre Kund*innendaten und -segmente mithilfe von AI-gestützten Insights und nutzen Sie diese für Ihre kanalübergreifende Personalisierung.
Kund*innendaten
Bündeln Sie mehrere Datenquellen aus dem gesamten Unternehmen und aktivieren Sie sie kanalübergreifend. So lässt sich jede einzelne Interaktion personalisieren.
Marketing-Automation
Führen Sie einfache Kampagnen auf einem Kanal durch oder erstellen Sie anspruchsvolle, kanalübergreifende Journeys in großem Umfang.
Omnichannel-Marketing
Sorgen Sie dafür, dass Ihr Messaging in E-Mails, im Web, mobil und in Werbeanzeigen konsistent und relevant ist. Holen Sie Ihre Kund*innen dort ab, wo sie unterwegs sind.
Kund*innentreue
Sprechen Sie Ihre Kundschaft aktiv an und stärken Sie die Markentreue mit jeder Kund*inneninteraktion – mit der nativen Loyalty-Lösung von SAP Emarsys.
Strategien und Taktiken
Erstellen Sie Ihre Strategien mithilfe vorgefertigter und sofort einsatzbereiter Taktiken. Hierbei handelt es sich um Best Practices, die in die Plattform integriert sind und individuell angepasst werden können.
Reporting und Analytics
Nutzen Sie die AI zur Vorhersage der Kampagnen-Performance, zur Messung von Kund*innenergebnissen und zur kanalübergreifenden Optimierung des Engagements.
Technologieintegrationen
Erfahren Sie, wie SAP Emarsys durch die Vernetzung mit Technologie- und Lösungspartnern zusätzliche Möglichkeiten für Umsatzströme, Skalierbarkeit und Innovation schafft.
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