Hear from Leading Retailers at NRF 2023

In partnership with Logo Sap

Three days of engaging sessions from our customers and omnichannel retail experts.
Find us In-Booth Theater (4323)

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Hero Agenda Visual 2x
1 Logo Ribbon Ingles
2 Logo Ribbon Walgreens
3 Logo Ribbon Asics
4 Logo Ribbon Gibson
5 Logo Ribbon Carhartt
6 Logo Ribbon Lids
10:30 a.m.

The Future of Loyalty: Driving Better Relationships, More Retention, and Higher Revenue

Consumer research reveals that brand loyalty has increased, but the question is–why? In this session, we’ll share Emarsys’ latest research on loyalty trends and reveal omnichannel marketing strategies that deepen customer relationships, improve retention, and drive business growth faster than ever before.
Sara Richter Emarsys
Sara Richter
Chief Marketing Officer
Nick Falzon 2x
Nick Falzon
VP Sales & Analytics
Logo Disney
Linh Calhoun Replacements
Linh Calhoun
Replacements Logo
12:30 p.m.

How smart brands future-proof growth through customer advocacy

Executives from Mention Me, a referral marketing platform, and sporting goods company Puma reveal how brands are harnessing the power of their brand fans to turn customers into their most effective marketers – all while gathering rich first-party referral data that amplifies their entire marketing technology stack. Find out how you can do the same now.
David Witts 2x
David Witts
Senior Manager
Logo Puma
Darren Loveday 2x
Darren Loveday
VP Business Development
Logo Mentionme
2:00 p.m.

How Lids Uses Automation to Create Faster, Hyperpersonalized Experiences

Learn how American headwear retailer Lids Inc. uses conversational AI to augment SAP SuccessFactors solutions, speeding hiring processes to keep candidates engaged 24x7. Hear how its assistant "Olivia" has increased applicant flow by over 130% and can schedule interviews in two minutes or less. Automation has also freed Lids’s recruiters from routine tasks.
Carlie Mueller 2x
Carlie Mueller
Sr. Talent Manager
Logo Lids
Erika Mckibben 2x
Erika McKibben
Operations Manager
Logo Lids
2:45 p.m.

The Omnichannel Difference: How the Most Customer-Focused Companies Win Shopper Loyalty

We’ve all heard the call to be more omnichannel in the way that we win, serve and retain shoppers. But does an omnichannel approach actually contribute to business drivers like revenue growth, loyalty and improved customer experience? Find this answer and more as we get a retailer’s view into The Omnichannel Difference: How the Most Customer-Focused Companies Deliver the Value of Omnichannel, a commissioned study conducted by Forrester Consulting on behalf of SAP Emarsys.
Josh Ehren
Global Head of Direct to Consumer
Logo Gibson (2)
Megan Hostetler 2x
Megan Hostetler
Global Senior Product Marketing Manager
11:45 a.m.

Solving business challenges in luxury retailing with SAP solutions

An executive from Harrods Ltd. introduces you to its business and some of the unique aspects of a luxury department store. As part of the session, Harrods takes you on a virtual tour of the store and outlines how SAP solutions and technology are being used to support the processes and functional aspects within the various business departments.
Erik Rasmussen 2x
Erik Rasmussen
Head of SAP & Data Analytics
Logo Harrods
Michael Niestroy 2x
Michael Niestroy
Managing Partner
Logo Retailsolutions
1:15 p.m.

Driving Superior Customer Service by Enabling “Buy in Store, Return Online”

Asics has grown into one of the world’s leading producers of high-quality footwear, apparel, and equipment. Gain insights into how SAP solutions enable global transformation and how Asics uses the SAP Intelligent Returns Management solution to offer consumer in-store experiences and services, paired with a seamless and convenient online-return process.
Sebastiaan De Jong 2x
Sebastiaan de Jong
Global Solution Architect Digital Sales
Logo Asics
2:00 p.m.

Transformation Shapes Modern Customer and Employee Experiences at Walgreens

Pharmacy retailer Walgreens Boots Alliance Inc. needed efficient processes and real-time visibility into operations to deliver exceptional customer experiences in 9,100 Walgreens stores. Learn how transformation modernized core business processes to empower all levels of the organization to manage growing complexity and navigate changing consumer demands.
Mark Slater 2x
Mark Slater
VP, Business Services Platform Information Officer
Logo Walgreens
2:45 p.m.

Digital Transformation Helps Carhartt Meet Customer Demand

Learn how Carhartt Inc., a 130-year-old global workwear and apparel brand, is investing in SAP technology to drive the brand’s digital transformation journey across its retail, wholesale, and direct-to-consumer e-commerce business. The goal is to create a winning strategy that will provide a fantastic experience for its customers.
Katrina Agusti 2x
Katrina Agusti
Chief Information Officer
Logo Carhartt
Roshan Sooriyabandara 2x
Roshan Sooriyabandara
Global Solutions Lead
Logo Rizing
3:30 p.m.

A Grocer's Transformation to a Data-Driven Organization: Ingles Markets Inc.

Modern grocers need to make decisions quickly and accurately. To optimize their business processes and provide a personalized, differentiated experience to customers, they need instant insights where the decisions are made. See how a leading grocer delivered a strategy to harness data and analytics powered by SAP S/4HANA and the SAP Analytics Cloud solution.
Steve Cucchi
Vice President - IT and Pharmacy
Logo Ingles
Buntic Georgian 2x
Buntic Georgian
Vice President - Analytics
Logo Applexus
Chris Couch 2x
Chris Couch
Vice President - Sales, Consulting and Cloud Business
Logo Applexus
10:30 a.m.

WOW Shop: A Place Where the Physical and Digital Meet

Dimas Gimeno's goal is to make retail exciting again with WOW Shop – a vision that is fully connected with our vision of the Intelligent Enterprise. We enable a "retail reset," thanks to a combination of intelligent technologies and industry cloud solutions from SAP that integrate back- and front-office processes and form the backbone of WOW Shop.
Dimas Gimeno 2x
Dimas Gimeno
Logo Wow
11:15 a.m.

The KADEWE Group: Luxury department stores go omnichannel

The KaDeWe Group is one of the oldest luxury department store brands in Germany, founded in 1907 in western Berlin. KaDeWe is on a journey to be a real omnichannel player, focusing on the customer, independent of which “channel” they use. Hear KaDeWe discuss change management, standardization, and the way a cloud-based ERP has fueled its transformation.
Michael Peterseim 2x
Michael Peterseim
Managing Director
Logo Kadewe
Lars Globisch 2x
Lars Globisch
Head of IT & Process Management
Logo Kadewe
Inspire Your Omnichannel Strategy 2x

Inspire Your Omnichannel Strategy

At the 2022 Power To The Marketer Festival,
50+ marketing leaders shared innovative
omnichannel marketing strategies.

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