Pulling Back the Privacy Curtain: A conversation on how to navigate Apple’s privacy update |
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On Demand | 30 Minutes |
Pulling Back the Privacy Curtain: A conversation on how to navigate Apple’s privacy update
Apple’s latest updates may have impacted your email marketing, but we’re going to pull back the privacy and discuss how you can navigate these changes with ease. Recently, Apple introduced Mail Privacy Protection, a feature that limits the use of tracking pixels and masks users’ IP addresses within the Apple Mail app. We know that marketers are challenged to accurately track open rates and user location, causing their marketing performance to suffer.
Join our Technical Client Success team on December 7 at 11:00 am EST | 4:00 pm BST to hear how marketers can see more accurate data about email opens—giving marketers the power to tackle these new challenges head on. We’ll discuss:
- How and why the recent Apple updates affects your email marketing, and what impact we’ve seen so far
- New functionality to help you discern “opens” vs “privacy opens” for more accurate reporting
- How to determine fake, machine-generated opens from iOS15 using the SAP Emarsys Email Dashboard
- Tips for getting back your power as a marketer and proving the impact of your email marketing on revenue
Watch Now!
Watch Now!
