Omnichannel Marketing Automation Platform
Launch integrated campaigns across channels with speed and agility
From simple campaigns to sophisticated customer journeys, SAP Emarsys empowers marketers with automations that significantly improve time to value.
Easily deploy integrated campaigns with our omnichannel marketing automation platform
Executing omnichannel campaigns, without extensive services engagement and IT resources, is difficult. The SAP Emarsys omnichannel marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.
Use customer data and AI to power personalized, cross-channel campaigns
Seamlessly connect & automate multiple marketing channels
Deploy best practice, out-the-box automations to help you hit revenue targets
Measure campaign performance across channels with purpose-built dashboards and reports
Unlock agile marketing automation
Rapidly launch personalized cross-channel campaigns using engagement and purchase data. Adapt your approach with agility based on testing, intelligent insights or real-time signals to deliver optimal customer experiences.
Orchestrate omnichannel campaigns at scale
With SAP Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
In marketing, timing is everything. SAP Emarsys helps you identify the critical moments in your customer’s journey and respond with the right message. In just a few clicks SAP Emarsys lets you deploy a range of automations that trigger everything from abandoned cart to back in stock notifications, to win back and upsell campaigns in real-time.
Deliver next-level automation through our technology integrations
SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Dirigere le customer journey omnicanale
In questo video esplicativo, conoscerai l’approccio di Gibson per ottimizzare le customer journey, la personalizzazione e promuovere la fidelizzazione dei clienti
Hear it from our customers
Customer stories
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
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Marketing con IA
Acceda a procesos, herramientas y funciones de productos con IA que le permitirán predecir, automatizar y personalizar cada interacción con el cliente.
Personalización
Enriquezca los datos de clientes y los segmentos con análisis generados por IA y convierta la información en acción mediante la personalización en todos los canales.
Datos de clientes
Combine diversas fuentes de datos de su empresa y úselas en todos los canales, personalizando cada interacción.
Automatización del marketing
Ejecute campañas sencillas en un único canal o cree sofisticadas exploraciones a través de todos los canales a escala.
Marketing Omnicanal
Ofrezca mensajería coherente y relevante a través del email, la web, el móvil, los anuncios y mucho más interactuando con los clientes dondequiera que estén.
Fidelización de Clientes
Atraiga activamente a los clientes y fomente la fidelidad a la marca en cada interacción con el cliente con la solución de fidelización nativa de SAP Emarsys.
Estrategias y tácticas
Ejecute su estrategia con tácticas predefinidas —prácticas recomendadas, procesos totalmente personalizables creados dentro de la plataforma— que pueden implementarse inmediatamente.
Informes y Análisis
Use la IA para predecir el rendimiento de las campañas, medir los resultados de los clientes y optimizar y maximizar la interacción en todos los canales.
Integraciones Tecnológicas
Vea como SAP Emarsys se conecta con socios tecnológicos y de soluciones expertas para desbloquear flujos de ingresos adicionales, escalabilidad e innovación.
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